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HomeMy WebLinkAbout04. PRReport.Feb2018 March 15, 2018 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis, MYPR CC: Mia Vlaar, Town of Vail RE: February 2018 Public Relations Report The focus for February was the Chicago media event as well as continuing to get content/pitches out the door to media. Following are some key action items the agency performed last month. • Continued to update the new media center with fresh, relevant content. • Attended the Visit Denver media event in February. • Distributed the summer 2018 “what’s new” press release. • Starting pitching the “creative ways to connect with animals” in Vail story in conjunction with tge Year of the Dog starting in February. • The agency started to develop content for pitches on the performing arts culture in the summer and outdoor adventures. • Continued to work with the team at the Vail Valley Foundation to finalize details for the Austin event in conjunction with the GoPro Mountain Games. • Secured dates and host property for the June press trip. • Started securing lodging for select individual media visits this summer. • The agency continued to coordinate with the Vail Valley Foundation on incorporating an element of Vail Dance Festival into the spring media mission to Mexico City. Chicago Media Tour Kristin Yantis and Gabe Shalley from Vail Resorts traveled to Chicago Feb. 20-22 for media visits. For the third year in a row, United Airlines kindly provided us with a suite at a Blackhawks game. We had 13 media attend the game ranging from the editor in chief of the Chicago Sun Times to the travel editor from the Chicago Tribune. The following writers/influencers attended the event: • Freelance writer for American Way, Chicago Tribune and others • Contributing editor to Women’s Health online • Editor-in-chief of the Chicago Sun-Times • Family Vacation Critic influencer/blogger • Contributing writer to Forbes Travel Guides • The Working Mom Travels influencer/blogger • Sara in Style influencer/blogger • Traveler Ted influencer/blogger • Travel editor for the Chicago Tribune • Well-Traveled Kids influencer/blogger • Freelance writer for Chicago magazine, Family Traveller and others • Freelance writer for Teen Vogue, Shape magazine, Allure and others • Freelance writer for New York Times, United Hemispheres and others Yantis also scheduled a one-on-one meetings with a new freelance writer who contributes to Robb Report, Chicago Magazine, Eater, Tasting Table and others. Sample Media Placement Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • Travel Channel – February 2018 Headline: Best Bachelorette Party Destinations Note: Story MYPR secured over two years ago that was updated and republished. • Departures – February 2018 Headline: A Country Getaway Right in the Heart of NYC Note: The story is about Collective Retreats setting up glamping in the heart of NYC and they reference their operation in the Vail Valley. • Several Outlets – February 2018 Headline: Celebrate Colorado’s Public Lands with Unmatched Outdoor Pursuits and Meaningful Voluntourism Opportunities Note: Content submitted to CTO on behalf of Walking Mountains and the story ran on the wire in several outlets including Money, more than two dozen TV websites, the Atlanta Journal Constitution and others. Upcoming Media Placements • Denver Post • Denver Life • Texas Lifestyle Magazine • Colorado Expression Upcoming Media Visits • June 21-25 – Summer press trip in conjunction with Hotel Talisa • Aug. 1-4 – Jean Chen, freelance writer for USAToday/10Best and travel/wellness columnist for the Asbury Park Press (NJ) Focus for March • Attend the Visit Denver media event and conduct one-on-ones with select Front Range media and influencers. • Tighten up details for the April media mission to Texas including the April 13 partnership event with the VVF. • Coordinating with the VVF on the spring media mission to Mexico City • Continue to pitch content such as performing arts and outdoor adventure information. • Continue to develop teen-focused strategies and ideas including local teen influencers/ambassadors and family travel editorial board. • Finalize dates and partner properties for the fall press trip. • Begin outreach for the June press trip and individual media visits.