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HomeMy WebLinkAbout13. Colorado Classic_VVF Presentation_VEACVAIL ECONOMIC ADVISORY COUNCIL May 8, 2018 COLORADO CLASSIC VAIL 2018 4 TOTAL STAGES, 2 CITIES (Vail + Denver) AUGUST 16 & 17, 2018 - VAIL STAGES THURSDAY RACE FORMAT: CIRCUIT/MULTIPLE FRIDAY RACE FORMAT: TIME TRIAL 20,000+ estimated fans in attendance Thursday – Saturday night Local business integration, positive economic impact Bike event will dovetail with headliner music performances at the Gerald R. Ford Amphitheater on Aug. 17 + 18. Colorado Classic dates align with the top identified need period for the Vail summer season 420 room nights booked for athletes and their entourage Expectation of an additional 500 room nights booked through the race owners Additional room nights driven by media, sponsors, and spectators COLORADO CLASSIC VAIL 2017 HIGHLIGHTS + DEMOGRAPHICS 70+ COUNTRIES viewed, streamed, listened 50% MILLENNIALS 36 yrs. median age 240M TV HOUSEHOLDS worldwide 51% MALE 49% FEMALE 15M IMPRESSIONS via Digital & Social Media 885M REACHED via earned media 16 Men’s Teams 15 Women’s Teams 12 Tour De France Riders 17 Olympians 2018 MEDIA COVERAGE STRATEGY 2 MAIN BROADCAST PARTNERS INTERNATIONAL – EuroSport DOMESTIC – Tour Tracker 2 HOURS OF LIVE COVERAGE (per Vail stage) Domestic Tour Tracker live coverage allows for custom content and Vail vignettes THE ROUTES COLORADO CLASSIC VAIL The Town of Vail, RPM and the Vail Valley Foundation are working hand in hand with a large number of local stakeholders to assure all route information is clearly communicated to those potentially impacted by the event routes within the Town of Vail. To date, the routes have been communicated in the following manner: Letters to stakeholders, Vail businesses and potentially affected residents via email and a direct mailing to over 5,000 Vail addresses Communication via Town of Vail, VVP, VRD and VCBA newsletters Press release to the local media outlets Continued Communication Efforts: Additional releases and letters will be sent as further information develops Up to date information can be found at coloradoclassicvail.com A neighborhood liaison has been established to help answer any questions from Town of Vail residents THANK YOU