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HomeMy WebLinkAbout04. VVP - VLMD Group Sales Update May 2018 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: May 2018 Group Sales Dashboard Key Performance Indicators: New leads generated: 18 Last year: 16 YTD leads generated: 96 Last year: 76 Groups booked YTD: 31 Last year: 23 Room nights in system: 44,005 Last year: 37,375 Leads in system: 50 Last year: 41 Future Pipeline: -10% Room Nights on-the-books (current year): +45% Room Nights on-the-books (next year): -9% Room Nights on-the-books (all years): +17% What’s Next (June): MPI-WEC Tradeshow – May 2-6, 2018 – Indianapolis, IN Executive Summary: The Knowland database – approved at the April VLMDAC meeting – will be implemented as of June 1 and will give the sales team access to a comprehensive CRM tool to target new group business. YTD lead generation and bookings remain positive, and overall group business trends are also positive. We will be providing a seasonal in-depth summary moving forward with feedback from VLMDAC . VVP attended/exhibited at 2 meeting industry tradeshows: 6,028 Meeting Planner Attendees 70 One-on-one Sales Appointments VVP hosted 1 sites and 1 FAM tour to drive group business to Vail 24 Meeting Planner Attendees VVP hosted 0 client events in May VVP attended/exhibited at 13 meeting industry tradeshows: 9,144 Meeting Planner Attendees 555 One-on-one Sales Appointments VVP hosted 6 site and 3 FAM tours to drive group business to Vail 44 Meeting Planner Attendees VVP hosted 1 client event 27 Meeting Planner Attendees