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HomeMy WebLinkAbout03. VLMD Group Sales Update Jul18 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: July 2018 Group Sales Dashboard Key Performance Indicators: New leads generated: 21 Last year: 17 YTD leads generated: 132 Last year: 107 Groups booked YTD: 41 Last year: 31 Room nights in system: 43,978 Last year: 23,134 Leads in system: 49 Last year: 41 Future Pipeline: +32% Room Nights on-the-books (current year): +60% Room Nights on-the-books (next year): -39%% Room Nights on-the-books (all years): +16% What’s Next (August): ASAE (American Society of Association Execs) – Chicago, IL Connect Association & Corporate – Salt Lake City, UT Executive Summary: Lead generation and bookings continue to pace above 2017 and in-the-year business is up significantly. Future year leads in the system are well above last year; however, on the books numbers are impacted by the loss of FBLA and CML large repeat programs. Site tour (custom familiarization tours) continue to exhibit strong ROI and high conversion. VVP attended/exhibited at 4 meeting industry tradeshows: 167 Meeting Planner Attendees 83 One-on-one Sales Appointments VVP hosted 3 sites and 0 FAM tour to drive group business to Vail 8 Meeting Planner Attendees VVP hosted 1 client events in July 23 Meeting Planner Attendees VVP attended/exhibited at 18 meeting industry tradeshows: 9,701 Meeting Planner Attendees 691 One-on-one Sales Appointments VVP hosted 10 site and 3 FAM tours to drive group business to Vail 53 Meeting Planner Attendees VVP hosted 2 client event 50 Meeting Planner Attendees