HomeMy WebLinkAbout05. VLMD Group Sales Update Aug18
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: August 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 11 Last year: 26
YTD leads generated: 143 Last year: 133
Groups booked YTD: 46 Last year: 46
Room nights in system: 45,014 Last year: 17,429
Leads in system: 68 Last year: 53
Future Pipeline: +24%
Room Nights on-the-books (current year): +54%
Room Nights on-the-books (next year): -47%
Room Nights on-the-books (all years): +2%
What’s Next (September):
Destination CO Client Appreciation Event – Hotel Talisa in Vail, CO
Cvent Elite Meetings Tradeshow – Atlantic City, NJ
Executive Summary:
Bookings and lead generation continue to pace well year-over-year with strong momentum and a
solid group pipeline moving forward. Note: CVENT lead generation and booking data is not
included in the above metrics.
Our community lodging meeting is scheduled for October 30 to share 2019 travel/tradeshow
schedules and market data (geographic and vertical).
VVP attended/exhibited at 2 meeting
industry tradeshows:
2,025 Meeting Planner Attendees
131 One-on-one Sales Appointments
VVP hosted 1 site and 0 FAM tour to
drive group business to Vail
2 Meeting Planner Attendees
VVP hosted 0 client events in August
0 Meeting Planner Attendees
VVP attended/exhibited at 20 meeting
industry tradeshows:
11,726 Meeting Planner Attendees
822 One-on-one Sales Appointments
VVP hosted 11 site and 3 FAM tours to
drive group business to Vail
55 Meeting Planner Attendees
VVP hosted 2 client events
50 Meeting Planner Attendees