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Home My WebLink About03. 2019 CSE Funding Council Presentation_10.31.182019 Special Event Allocations-Strategic Overview Commission on Special Events November 6, 2018 COMMISSION ON SPECIAL EVENTS Barry Davis Chair, Commission on Special Events Mark Gordon Vice Chair, Commission on Special Events Samantha Biszantz Rayla Kundolf Marco Valenti Alison Wadey Kim Newbury-Rediker 2 Town of Vail | Commission on Special Events | 11/6/2018 2018 CSE Successes •Based on independent third-party survey data, the 2018 to date total direct economic impact is $15,378,495.75 million on an investment of $453,000 for the CRC and EE categoreis. (15 events surveyed thus far) •That’s an average of $33.95 payback ratio per funding dollar. •Diverse board with representation from: lodging, real estate, retail, restaurant and chamber offers varied view points and experiential perspectives. 3 Town of Vail | Commission on Special Events | 11/8/2018 2019 Newly Funded Events - Community, Recreation & Cultural Events 4 Town of Vail | Commission on Special Events | 11/8/2018 Vail Craft Beer Classic & Rocky Mountain Burger Battle Funded: $70,000 Dates: 6/23 - 6/25 Event Description: •Team Player Productions proposed new event Rocky Mountain Burger Battle to be combined with their 3rd annual Vail Craft Beer Classic •Date change in 2019 to create separation from GoPro Mountain Games and competitor events Apres Vu Funded: $45,000 Dates: 3/22 – 3/24 Event Description: •To bring world class music and activities to Vail that will attract a mix of young professionals and dynamic families. Music will connect with a broad range of guests from age 18 to 40. •Two nights of world class live music at Ford Park, a Saturday afternoon event on Vail Mountain that is anchored around an event at the base of the Black Forest Ski Race course where a costume ski race will be taking place and a Sunday morning brunch. 2018 Newly Funded Events – CRC Continued… 5 Town of Vail | Commission on Special Events | 11/8/2018 10th Mountain Parade Funded: $24,000 Dates: Three to four events on Fridays beginning January 3 through President’s Weekend Event Description: •Torchlight ski down parade on Friday evenings beginning at 6:30pm. Skiers will be dressed in 10th Mountain Division costumes skiing Pepi’s Face and finishing in the Gondola 1 skier yard. •Ski down will be accompanied with announcers, videos, celebration at the Expriss Lift House, and finish with a parade to the 10th Mountain statue in Slifer Square. 2019 Vail Skating Festival Funded: $20,000 Dates: 12/13 – 12/15 Event Description: •Includes two free skating shows at Arrabelle and Solaris ice rinks •The Ice Spectacular at Dobson Ice Arena will include performances by Olympic and National champions. 2018 Newly Funded Events – CRC Continued… 6 Town of Vail | Commission on Special Events | 11/6/2018 Family Après Ski at Lionshead-Vail Funded: $13,290 Dates: Four to five Saturdays beginning 12/22 Event Description: •Similar to the summer Vail Family Fun Fest, this new event will be free and take place at the Arrabelle on Saturdays from 3:30pm – 5:30pm •This event is targeted to our guests and families as they come off the mountain. There will be kids parades, costumes, storytelling, and more for families to enjoy Roundup River Ranch – Superhero Ski Day Funded: $2,500 Dates: 3/9 Event Description: •Superhero Ski Day raises awareness for Roundup River Ranch, uniting the many people touched by a child with a serious illness. •Individuals and groups compete to raise funds through social media, email and traditional peer to peer fundraising methods. 2018 Newly Funded Events – CRC Continued… 7 Town of Vail | Commission on Special Events | 11/7/2017 Vail Film Festival Funded: $18,000 Dates: 8/23 – 8/25 Event Description: •The Vail Film Festival returns in 2019 shifting from their usual April dates to the need time of late August $20.19 Vail-Beaver Creek Restaurant Week Funded: $15,000 Dates: 5/24 and 9/27 Event Description: •Vail Chamber and Business Association took over operations of the event in 2018 and will continue to run the event in 2019 •New in 2019 is the addition of a second week long restaurant week over Memorial Day Weekend 2018 Newly Funded Events – Education & Enrichment 8 Town of Vail | Commission on Special Events | 11/6/2018 CampSight: An Innovation + Marketing Unconference Funded: $10,000 Dates: 4/10 – 4/12 Event Description: •CampSight is an innovation and marketing camp for outdoor-inspired brands, visionaries and storytellers. It's an "unconference" designed to get people out of the box and into the community •Attendees get connected with each other on the slopes, in the local coffee shops and at the local restaurants and bars •They are inspired through high-level sessions, keynote talks and workshops and learn new skills to drive results through hands-on, highly interactive workshops, coffee meetups and outdoor activities Global Solutions Forum Funded: $5,000 Dates: 10/16 – 10/18 Event Description: •Inspires high school students through field studies in ethical leadership through partnerships with NGO’s and non-profits working in conditions of poverty 2018 Newly Funded Events – EE Continued… 9 Town of Vail | Commission on Special Events | 11/6/2018 Alpine Journeys: Through the Lens (Colorado Ski Museum) Funded: $5,000 Dates: Begins 12/20 with programming on numerous dates through April Event Description: •Presentations and films include Chris Anthony, Abandoned ski documentary, Dr. Jon Kedroski, and the opening of the Warren Miller exhibit. Project Funway Funded: $4,000 Dates: 2/9 Event Description: •This unconventional fashion event challenges amateur designers to create unique garments out of anything but fabric and send them down a runway to be critiqued by expert judges. The challenge is to raise funds for E•ƒ(ec). 2018 Newly Funded Events – EE Continued… 10 Town of Vail | Commission on Special Events | 11/6/2018 Eagle River Valley Prevention and Family Education (Eagle River Youth Coalition) Funded: $2,500 Dates: Numerous programs between 1/1 and 12/31 Event Description: •The event will support youth prevention education, collaboration, family education, and early intervention services to benefit the lives of Town of Vail residents. •The Eagle River Youth Coalition works with all schools, youth-service providers, mental health providers, local businesses, and law enforcement to ensure that youth needs are met. Looking Ahead: 2018 Strategies & Actions •Review existing event scorecard criteria and event categories for RFP process •Encourage evolution of successful existing events •Address areas for improvement with event producers •Identify additional event needs at the right time •Remain mindful of event attendance volumes •Continue commitment to fund independent, 3rd party surveys for designated events . 11 Town of Vail | Commission on Special Events | 11/7/2017 QUESTIONS? THANK YOU