HomeMy WebLinkAbout08. 2019 CSE Funding Council Presentation_10.31.182019 Special Event Allocations-Strategic Overview
Commission on Special Events
November 6, 2018
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COMMISSION ON SPECIAL EVENTS
Barry Davis
Chair, Commission on Special Events
Mark Gordon
Vice Chair, Commission on Special Events
Samantha Biszantz
Rayla Kundolf
Marco Valenti
Alison Wadey
Kim Newbury-Rediker
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Town of Vail | Commission on Special Events | 11/6/2018
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2018 CSE Successes
Based on independent third-party survey data, the 2018 to date total direct economic impact is $15,378,495.75 million on an investment of $453,000 for the CRC and EE categoreis. (15
events surveyed thus far)
That’s an average of $33.95 payback ratio per funding dollar.
Diverse board with representation from: lodging, real estate, retail, restaurant and chamber offers varied view points and experiential perspectives.
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Town of Vail | Commission on Special Events | 11/8/2018
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2019 Newly Funded Events - Community, Recreation & Cultural Events
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Town of Vail | Commission on Special Events | 11/8/2018
Vail Craft Beer Classic & Rocky Mountain Burger Battle
Funded: $70,000
Dates: 6/23 - 6/25
Event Description:
Team Player Productions proposed new event Rocky Mountain Burger Battle to be combined with their 3rd annual Vail Craft Beer Classic
Date change in 2019 to create separation from GoPro Mountain Games and competitor events
Apres Vu
Funded: $45,000
Dates: 3/22 – 3/24
Event Description:
To bring world class music and activities to Vail that will attract a mix of young professionals and dynamic families. Music will connect with a broad range of guests from age 18 to
40.
Two nights of world class live music at Ford Park, a Saturday afternoon event on Vail Mountain that is anchored around an event at the base of the Black Forest Ski Race course where
a
costume ski race will be taking place and a Sunday morning brunch.
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2018 Newly Funded Events – CRC Continued…
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Town of Vail | Commission on Special Events | 11/8/2018
10th Mountain Parade
Funded: $24,000
Dates: Three to four events on Fridays beginning January 3 through President’s Weekend
Event Description:
Torchlight ski down parade on Friday evenings beginning at 6:30pm. Skiers will be dressed in 10th Mountain Division costumes skiing Pepi’s Face and finishing in the Gondola 1 skier
yard.
Ski down will be accompanied with announcers, videos, celebration at the Expriss Lift House, and finish with a parade to the 10th Mountain statue in Slifer Square.
2019 Vail Skating Festival
Funded: $20,000
Dates: 12/13 – 12/15
Event Description:
Includes two free skating shows at Arrabelle and Solaris ice rinks
The Ice Spectacular at Dobson Ice Arena will include performances by Olympic and National champions.
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2018 Newly Funded Events – CRC Continued…
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Town of Vail | Commission on Special Events | 11/6/2018
Family Après Ski at Lionshead-Vail
Funded: $13,290
Dates: Four to five Saturdays beginning 12/22
Event Description:
Similar to the summer Vail Family Fun Fest, this new event will be free and take place at the Arrabelle on Saturdays from 3:30pm – 5:30pm
This event is targeted to our guests and families as they come off the mountain. There will be kids parades, costumes, storytelling, and more for families to enjoy
Roundup River Ranch – Superhero Ski Day
Funded: $2,500
Dates: 3/9
Event Description:
Superhero Ski Day raises awareness for Roundup River Ranch, uniting the many people touched by a child with a serious illness.
Individuals and groups compete to raise funds through social media, email and
traditional peer to peer fundraising methods.
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2018 Newly Funded Events – CRC Continued…
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Town of Vail | Commission on Special Events | 11/7/2017
Vail Film Festival
Funded: $18,000
Dates: 8/23 – 8/25
Event Description:
The Vail Film Festival returns in 2019 shifting from their usual April dates to the need time of late August
$20.19 Vail-Beaver Creek Restaurant Week
Funded: $15,000
Dates: 5/24 and 9/27
Event Description:
Vail Chamber and Business Association took over operations of the event in 2018 and will continue to run the event in 2019
New in 2019 is the addition of a second week long restaurant week over Memorial Day Weekend
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2018 Newly Funded Events – Education & Enrichment
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Town of Vail | Commission on Special Events | 11/6/2018
CampSight: An Innovation + Marketing Unconference
Funded: $10,000
Dates: 4/10 – 4/12
Event Description:
CampSight is an innovation and marketing camp for outdoor-inspired brands, visionaries and storytellers. It's an "unconference" designed to get people out of the box and into the community
Attendees get connected with each other on the slopes, in the local coffee shops and at the local restaurants and bars
They are inspired through high-level sessions, keynote talks and workshops and learn new skills to drive results through hands-on, highly interactive workshops, coffee meetups and outdoor
activities
Global Solutions Forum
Funded: $5,000
Dates: 10/16 – 10/18
Event Description:
Inspires high school students through field studies in ethical leadership through partnerships
with NGO’s and non-profits working in conditions of poverty
TEDxVail was the first Actively Green event in Vail Valley in 2015. We are focused on sustainability. Kat Haber, our founding organizer, created a how-to film for use by thousands of
TEDx event organizers in 2013 called "Greening Your TEDx" https://www.youtube.com/watch?v=TXxvhQnFcHI
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2018 Newly Funded Events – EE Continued…
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Town of Vail | Commission on Special Events | 11/6/2018
Alpine Journeys: Through the Lens (Colorado Ski Museum)
Funded: $5,000
Dates: Begins 12/20 with programming on numerous dates through April
Event Description:
Presentations and films include Chris Anthony, Abandoned ski documentary, Dr. Jon Kedroski, and the opening of the Warren Miller exhibit.
Project Funway
Funded: $4,000
Dates: 2/9
Event Description:
This unconventional fashion event challenges amateur designers to create unique garments out of anything but fabric and send them down a runway to be critiqued by expert judges. The
challenge is to raise funds for E•ƒ(ec).
TEDxVail was the first Actively Green event in Vail Valley in 2015. We are focused on sustainability. Kat Haber, our founding organizer, created a how-to film for use by thousands of
TEDx event organizers in 2013 called "Greening Your TEDx" https://www.youtube.com/watch?v=TXxvhQnFcHI
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2018 Newly Funded Events – EE Continued…
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Town of Vail | Commission on Special Events | 11/6/2018
Eagle River Valley Prevention and Family Education (Eagle River Youth Coalition)
Funded: $2,500
Dates: Numerous programs between 1/1 and 12/31
Event Description:
The event will support youth prevention education, collaboration, family education, and early intervention services to benefit the lives of Town of Vail residents.
The Eagle River Youth Coalition works with all schools, youth-service providers, mental health providers, local businesses, and law enforcement to ensure that youth needs are met.
TEDxVail was the first Actively Green event in Vail Valley in 2015. We are focused on sustainability. Kat Haber, our founding organizer, created a how-to film for use by thousands of
TEDx event organizers in 2013 called "Greening Your TEDx" https://www.youtube.com/watch?v=TXxvhQnFcHI
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Looking Ahead: 2018 Strategies & Actions
Review existing event scorecard criteria and event categories for RFP process
Encourage evolution of successful existing events
Address areas for improvement with event producers
Identify additional event needs at the right time
Remain mindful of event attendance volumes
Continue commitment to fund independent, 3rd party
surveys for designated events
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Town of Vail | Commission on Special Events | 11/7/2017
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QUESTIONS? THANK YOU
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