HomeMy WebLinkAbout09. PRReport.October2018/
November 9, 2018
TO: Vail Local Marketing District Advisory Council
FROM: Kristin Yantis & Amanda McNally, MYPR
CC: Mia Vlaar, Town of Vail
RE: October Public Relations Report
In October, MYPR provided support to the Colorado Tourism Office pr team for media they were bringing in for the Governor’s Conference. MYPR also followed up on several media opportunities
and started planning for 2019 efforts. Following are key tactics and recommendations the agency already has developed for 2019.
Annual Vail PR Partners Meeting – Nov. 29
New York Media Mission – Jan. 14-17
Los Angeles Media Mission – Dates TBD (likely early March)
Mexico City Media Mission – April TBD
Sample Media Placement
Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD online portal. The agency also will provide the VLMDAC with more comprehensive,
analytic reports on a quarterly basis.
Adventure Sports Network – October 2018
Headline: A Guide to Exploring Vail During the Fall Shoulder Season
Link: <https://www.adventuresportsnetwork.com/travel/a-guide-to-exploring-vail-during-the-fall-shoulder-season/
Note: This placement was a result of the fall press trip.
Austin360.com – October 2018
Headline: Fun Things to Do in Colorado this Fall and Winter
Link: https://www.austin360.com/entertainmentlife/20181010/fun-things-to-do-in-colorado-this-fall-and-winter
Note: This placement is the result of hosting writer Becca Hensley this summer.
Modern Luxury –
Headline: Rocky Tops
Link: https://digital.modernluxury.com/publication/?i=536610&ver=html5&p=124
Note: This placement is the result of hosting the writer in summer 2017.
Upcoming Media Placements
Vogue.com (summer 2019)
BayAreaFamilyTravel.com
Western Art & Architecture
Upcoming Media Visits
Media visits will resume in 2019
Focus for November
Host annual pr partners meeting.
Planning for New York Media Mission.
General summer 2019 planning.