HomeMy WebLinkAbout10. VLMD Group Sales Update Sep18
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: September 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 17 Last year: 16
YTD leads generated: 160 Last year: 149
Groups booked YTD: 50 Last year: 50
Room nights in system: 44,364 Last year: 49,846
Leads in system: 41 Last year: 56
Future Pipeline: -18%
Room Nights on-the-books (current year): +54%
Room Nights on-the-books (next year): -44%
Room Nights on-the-books (all years): flat
What’s Next (October):
Vail Group Sales Team Trip – October 28-November 2, 2018 – Vail, CO
Colorado Governor’s Conference – October 28-31, 2018 – Vail, CO
Executive Summary:
Bookings and lead generation continue to pace well year-over-year with strong momentum and a
solid group pipeline moving forward. Note: CVENT lead generation and booking data is not
included in the above metrics. YTD bookings will be include quarterly moving forward.
Our community lodging meeting is scheduled for October 30 to share 2019 travel/tradeshow
schedules and market data (geographic and vertical).
VVP attended/exhibited at 1 meeting
industry tradeshows:
37 Meeting Planner Attendees
15 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 1 client events in Sept.
45 Meeting Planner Attendees
VVP attended/exhibited at 20 meeting
industry tradeshows:
11,763 Meeting Planner Attendees
837 One-on-one Sales Appointments
VVP hosted 11 site and 3 FAM tours to
drive group business to Vail
55 Meeting Planner Attendees
VVP hosted 3 client events
95 Meeting Planner Attendees