HomeMy WebLinkAbout11. VLMD Group Sales Update Nov18
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: November 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 18 Last year: 16
YTD leads generated: 178 Last year: 185
Groups booked YTD: 53 Last year: 59
Room nights in system: 55,504 Last year: 49,846
Leads in system: 45 Last year: 48
Future Pipeline: +7.5%
Room Nights on-the-books (current year): +68%
Room Nights on-the-books (next year): -40%
Room Nights on-the-books (all years): flat
What’s Next (December):
Destination CO Front Range Tradeshow – Denver, CO
Lodging Partner Holiday Lunch – Denver, CO
Executive Summary:
Bookings and lead generation continue to maintain pace with good momentum and a solid group
pipeline moving forward. Note: CVENT lead generation and booking data is not included in the
above metrics. YTD bookings will be include quarterly moving forward.
Our community lodging meeting was held on October 30 to share 2019 travel/tradeshow
schedules and market data (geographic and vertical). A lodging sub-committee meeting will be
held in January.
VVP attended/exhibited at 3 meeting
industry tradeshows:
123 Meeting Planner Attendees
63 One-on-one Sales Appointments
VVP hosted 0 site and 0 FAM tour to
drive group business to Vail
0 Meeting Planner Attendees
VVP hosted 1 client events in November
29 Meeting Planner Attendees
VVP attended/exhibited at 23 meeting
industry tradeshows:
11,886 Meeting Planner Attendees
900 One-on-one Sales Appointments
VVP hosted 11 site and 3 FAM tours to
drive group business to Vail
55 Meeting Planner Attendees
VVP hosted 4 client events
124 Meeting Planner Attendees