HomeMy WebLinkAbout03. VLMD Group Sales Update Dec18
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: December 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 15 Last year: 17
YTD leads generated: 193 Last year: 202
Groups booked YTD: 54 Last year: 63
Room nights in system: 54,238 Last year: 51,851
Leads in system: 35 Last year: 44
Future Pipeline: 28%
Room Nights on-the-books (current year): +50%
Room Nights on-the-books (next year): -39%
Room Nights on-the-books (all years): -13%
What’s Next (January):
PCMA Convening Leaders Convention – Pittsburgh, PA
Quarterly Vail Group Sales Trip – Vail, CO
FICP Winter Symposium – Boston, MA
Executive Summary:
CVENT lead generation and booking data is not included in the above metrics. Reports will be
provided quarterly.
A lodging sub-committee meeting will be held in January to solicit feedback from lodging
partners on group tactics and efforts.
VVP attended/exhibited at 1 meeting
industry tradeshows:
204 Meeting Planner Attendees
71 One-on-one Sales Appointments
VVP hosted 1 site and 0 FAM tour to
drive group business to Vail
1 Meeting Planner Attendees
VVP hosted 0 client events in December
0 Meeting Planner Attendees
VVP attended/exhibited at 24 meeting
industry tradeshows:
12,090 Meeting Planner Attendees
971 One-on-one Sales Appointments
VVP hosted 12 site and 3 FAM tours to
drive group business to Vail
56 Meeting Planner Attendees
VVP hosted 4 client events
124 Meeting Planner Attendees