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Collaborative Advisory Committee Update
Aligned Long-Term Strategic Visions
To be the Premier
International Mountain
Resort Community!
The World’s Premier
Mountain Resort
Aligned Long-Term Strategic Visions
Experience:
Continually innovate of our world-class mountain resort
experience.
Service:
Provide the most seamless mountain resort experience
in the world.
Community:
Develop a collaborative and progressive community
partnership to strengthen the Brand’s global position.
Culture:
Develop a winning leadership culture for every
department and within every employee.
Growth:
Achieve sustainable business growth through the resort’s
focus on Experience, Service, Culture and
Community.
Experience:
Deliver on the promise, Vail. Like nothing on earth. that
also supports “preserving our natural environment”
Economy:
Preserve our vibrant and diverse economy that keeps
Vail at the forefront of our resort competitors.
Sustainability:
Balance our economic, environment, and social needs to
deliver a sustainable community
Community:
Engage our community in honoring social, recreational,
cultural , and educational values that will guide
sustainable strategies through our neighborhoods as the
foundation of our town's continued success.
Aligned Long-Term Strategic Visions
Proven Collaboration Success
Community Collaboration Revitalized Signature
Winter Events Village Activation
•Snow Days (4-Day Festival)
•Spring Back (Pending TOV)
•Multi-Year Burton US Open
Partnership
•Legacy Parades
•Legacy Days (Pres Weekend)
•U.S. Mountain Community
Summit
•Sustainable Destination
Certification + Epic Promise
•Collaborative Branding &
Marketing Programs
Experience Collaboration Focus
Areas of focus for this plan will center on continued alignment and collaboration to provide a world-class
experience for our collective vacationing guests and progress the tourism economy forward, focusing first on the
winter season with year-round implementation to follow.
Aligned Focus:
World-class Guest Experience & Growth of a Sustainable Tourism Economy
Goals:
1.Define the Vail Experience with a commitment to the Legacy of Excellence Vail being a Leader
of Innovation for Mountain Destinations
2.Provide world-class recreational amenities both on the Mountain and in Town
3.Create a collaborative, long-range strategic plan to enhance competitiveness that will
include resort programing, special events, the guest experience and municipal services
Experience Collaboration Focus
Recommendations to Council on Next Steps / Action Items
Aligned Focus:
World-class Guest Experience & Growth of a Sustainable Tourism
Economy
Action Items:
1.Create a customer service training program, leveraging the foundational work by the Vail Chamber & Business
Association that can roll out to all Town of Vail business license holders.
2.Focus on bolstering the early winter season period, re-imagine the Thanksgiving holiday to create both on-
and off-mountain guest experiences. Use as model to deploy against over timeframes in the future.
3.Collect broader community stakeholder input by way of regular agenda-presentations to the Vail Economic
Advisory Council; Vail Mountain’s Legacy Circle (business-to-business stakeholders and discussion); the Vail
Local Marketing District Advisory Council; Commission on Special Events; GM Round Table; and the Vail
Chamber & Business Association.