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HomeMy WebLinkAbout05. Vail Taxable Sales Report thru 2018-11-30Destination: Vail Report Period: Taxable sales through November 2018 a) Vail Village/Lionshead Combined Performance Taxable sales Nov 2018 Taxable sales Nov 2017 % Difference $5,583,550 $4,625,900 20.7% $5,860,200 $5,172,425 13.3% $5,494,225 $5,106,825 7.6% $16,937,975 $14,905,150 13.6% b) Retail Segment Performance, by Neighborhood Taxable sales Nov 2018 Taxable sales Nov 2017 % Difference $4,007,450 $3,506,875 14.3% $1,576,100 $1,119,025 40.8% $5,583,550 $4,625,900 20.7% c) Restaurant Segment Performance, by Neighborhood Taxable sales Nov 2018 Taxable sales Nov 2017 % Difference $4,588,875 $4,216,300 8.8% $1,271,325 $956,125 33.0% $5,860,200 $5,172,425 13.3% d) Lodging Segment Performance, by Neighborhood Taxable sales Nov 2018 Taxable sales Nov 2017 % Difference $3,389,100 $3,113,325 8.9% $2,105,125 $1,993,500 5.6% $5,494,225 $5,106,825 7.6%Lodging Sales in Vail Village + Lionshead DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and March (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. TOWN OF VAIL TAXABLE SALES REPORT Retail Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead Lodging Sales in Vail Village Lodging Sales in Lionshead Restaurant Sales in Vail Village + Lionshead Restaurant Sales in Lionshead Restaurant Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village Retail Sales in Vail Village + Lionshead Copyright (c) 2018 DestiMetrics. All Rights Reserved 1 Town of Vail All-Store Monthly Report SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Summer 2018 and Winter 18/19 Taxable Sales Retail, Restaurant and Lodging Segments + Aggregate 17.0%15.5% -2.4% 9.0% -3.0% 3.1% 5.1% 20.7%20.7% -5% 0% 5% 10% 15% 20% 25% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 $45,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 1b: Retail Sales -VV + LH: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 27.8% 17.3% 1.0% 7.7% -1.0%-2.2% 7.7% 13.3%13.3% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 1c: Restaurant Sales -VV + LH: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 23.4% 3.1%1.8% 10.0% 3.7% -8.2% 3.0% 7.6% 7.6% -10% -5% 0% 5% 10% 15% 20% 25% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 1d: Lodging Sales -VV + LH: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 23.7% 11.6% 0.4% 8.9% 0.0% -2.7% 5.4% 13.6%13.6% -5% 0% 5% 10% 15% 20% 25% 30% $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) -VV + LH: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 Sales thru YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.2 Town of Vail All-Store Monthly Report SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Summer 2018 and Winter 18/19 Taxable Sales Vail Village, Lionshead and VV/LH Combined 28.2% 15.0% 2.2% 7.2% -0.8% 20.0% 6.0% 40.8%40.8% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 2c: Lionshead Retail Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 17.0% 15.5% -2.4% 9.0% -3.0% 3.1% 5.1% 20.7%20.7% -5% 0% 5% 10% 15% 20% 25% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 $45,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 2a: VV + LH Retail Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 15.2%15.6% -3.5% 9.4% -3.5% -0.2% 4.8% 14.3%14.3% -5% 0% 5% 10% 15% 20% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 2b: Vail Village Retail Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.3 Town of Vail All-Store Monthly Report SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Summer 2018 and Winter 18/19 Taxable Sales Vail Village, Lionshead and VV/LH Combined 67.4% 34.8% 4.4% 22.1% 2.9% -2.5% 15.8% 33.0%33.0% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 3c: Lionshead Restaurant Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 27.8% 17.3% 1.0% 7.7% -1.0%-2.2% 7.7% 13.3%13.3% -5% 0% 5% 10% 15% 20% 25% 30% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 3a: VV + LH Restaurant Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 20.2% 13.1% 0.2% 3.8% -2.0%-2.1% 5.7% 8.8%8.8% -5% 0% 5% 10% 15% 20% 25% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 $45,000,000 $50,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 3b: Vail Village Restaurant Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.4 Town of Vail All-Store Monthly Report SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Summer 2018 and Winter 18/19 Taxable Sales Vail Village, Lionshead and VV/LH Combined 30.8% -1.2% -6.5% 1.0%-0.4% -18.6% -0.6% 5.6% 5.6% -30% -20% -10% 0% 10% 20% 30% 40% $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 4c: Lionshead Lodging Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 23.4% 3.1%1.8% 10.0% 3.7% -8.2% 3.0% 7.6% 7.6% -10% -5% 0% 5% 10% 15% 20% 25% $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 4a: VV + LH Lodging Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance 19.3% 5.5%6.4% 15.5% 6.2% -2.8% 5.1% 8.9% 8.9% -5% 0% 5% 10% 15% 20% 25% $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Summer Ttl Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 Winter Ttl Chart 4b: Vail Village Lodging Sales: Summer 2018 and Winter 18/19 Sales thru Nov-18 Sales thru Nov-17 YOY % Variance Copyright (c) 2018 DestiMetrics. All Rights Reserved.5 Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT November 2013 - November 2018 Taxable Sales Vail Village, Lionshead and VV/LH Combined $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16 Feb-17 May-17 Aug-17 Nov-17 Feb-18 May-18 Aug-18 Nov-18 Chart 5b: Vail Village 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16 Feb-17 May-17 Aug-17 Nov-17 Feb-18 May-18 Aug-18 Nov-18 Chart 5c: Lionshead 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000 Nov-13 Feb-14 May-14 Aug-14 Nov-14 Feb-15 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16 Feb-17 May-17 Aug-17 Nov-17 Feb-18 May-18 Aug-18 Nov-18 Chart 5a: VV + LH 5 Year Sales by SegmentAggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Copyright (c) 2018 DestiMetrics. All Rights Reserved.6