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09. 2019BudgetRollUp
100 Unaudited 2017 2018 2018 2018 2019 Actual Budget Amended Actual Budget Income Lodging Tax 3,303,027 3,200,000 3,200,000 3,488,759 3,300,000 Interest Income 147 2,000 2,000 1,397 2,000 Total Income 3,303,174 3,202,000 3,202,000 3,490,156 3,302,000 Expense Destination 1,359,423 1,182,548 1,216,548 1,249,086 1,121,000 International 243,334 235,052 235,052 192,603 185,000 Front Range 265,231 222,000 212,000 189,401 190,000 Groups and Meetings 670,198 756,375 756,375 701,406 680,738 Public Relations Expenses 120,242 85,200 85,200 70,714 75,500 Content/Influencer Strategy - 100,000 89,000 74,480 60,000 Photography / Video 241,800 112,000 88,000 122,000 124,100 Research 140,506 84,365 84,365 86,864 117,578 Web Site 106,097 50,000 61,000 50,211 53,000 Admin Miscellaneous 6,831 8,000 8,000 5,410 8,000 Email Marketing 6,500 6,500 6,500 6,500 5,850 Branding 110,000 98,000 98,000 113,000 77,200 Professional Fees Vail App - 35,000 35,000 16,999 16,034 Legal and Accounting 25,000 25,000 25,000 25,000 25,000 Advertising - 48,000 48,000 32,272 32,200 Advertising Agent Fees 45,000 45,000 45,000 45,000 60,300 Marketing Coordination-TOV 90,000 95,000 95,000 95,000 91,000 Marketing Coordination-VVP 45,000 40,000 40,000 40,000 40,000 Professional Fees - MYPR 132,460 124,960 124,960 124,960 112,500 Ft Range Promotion Fees 22,000 22,000 22,000 22,000 - Total Professional Fees 359,460 434,960 434,960 401,231 377,034 Special Event Funding Special Event Funding 3,990 - 200,000 200,000 200,000 Event Liaison - 25,000 25,000 25,000 25,000 Total Special Events 3,990 25,000 225,000 225,000 225,000 Total Expense 3,633,611 3,400,000 3,600,000 3,487,906 3,300,000 Revenue over (Under) Expenditures (330,437) (198,000) (398,000) 2,251 2,000 Beginning Fund Balance 1,590,734 1,142,734 1,260,297 1,260,297 862,297 Ending Fund Balance 1,260,297 944,734 862,297 1,262,548 864,297 Fund Balance (25% required)38%30%27%36%26% VAIL LOCAL MARKETING DISTRICT 2019 BUDGET SUMMARY OF REVENUE EXPENDITURES AND CHANGES IN FUND BALANCE