HomeMy WebLinkAbout11. VLMDAC Civic Plan Update 022119Braun Associates
Vail Local Marketing District Advisory Committee
Civic Area Plan Update
February 21, 2019
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Outreach to Date: EngageVail.com
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Outreach to Date: EngageVail.com Input Numbers
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Outreach to Date: EngageVail.com Input Sources
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Outreach to Date: EngageVail.com Survey
Demographics: Gender & Age
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Outreach to Date: EngageVail.com Survey
Demographics: Rent or Own a Home
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Outreach to Date: EngageVail.com Survey
Demographics: Household Composition
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Survey
Outreach to Date: Making a Great Civic Area
WHO WE HEARD FROM:
367
Contributors
Through Engage Vail
Braun Associates
Creating a Great Civic Area
Q1 - Tell us about the DOBSON ICE ARENA. Please pick where you think it is already doing great, needs minor
improvements, or needs major improvements.
Q2 - Expand upon your thoughts and tell us your ideas and wish list for DOBSON.
Q3 - Q10 Repeat questions 1 and 2 for the other facilities (Town of Vail Library, Municipal Complex, Lionshead Parking
Structure, Charter Bus Lot)
Q11 - The following ingredients contribute to the vibrancy and success of a civic place. When thinking about the larger
civic area, please rate each ingredient on a scale of 1 to 3 in terms of its success relative to these attributes: 1 = not
important, 2 = somewhat important, 3 = very important
Q12 - In the 2018 Town of Vail Community Survey, housing opportunities and environmental sustainability efforts were
selected as the highest priorities for Town Council to consider in the coming months. Do you see the Civic Area as a
solution for either or both of these initiatives?
Q13 - The Town of Vail, which largely relies upon visitor-based revenues, seeks to be economically diverse and
competitive. What long term solutions can the Civic Area provide to support the goal of being economically diverse and
competitive while recognizing that Vail largely relies on visitor-based revenues?
Q14 - Here's your chance to tell us your BIG IDEA for the long term success of Vail! What are your ideas for great
community and civic uses? What could we add to the study area to make it a better use of civic space?
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DOBSON ICE ARENA Weaknesses: doesn’t accommodate great events or
community gatherings; not a large range of things to do; not a place for year
round activity and opportunity
This is sample output from Engage
Vail. 4240 will compile this data in a
more user friendly format for final
reporting and Council.
Outreach to Date: EngageVail.com Survey Input Sample
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DOBSON ICE ARENA Open Ended Comments
Outreach to Date: EngageVail.com Survey Input Sample
32 Hits
Through Engage Vail
RENOVATE
25 Hits
Through Engage Vail
IMPROVE
ICE ARENA
EXPAND
RECREATION
17 Hits
Through Engage Vail
COMMUNITY
CENTER
32 Hits
Through Engage Vail
IMPROVE
PARKING
21 Hits
Through Engage Vail
SCRAPE
12 Hits
Through Engage Vail
Input
Sample
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What do you love, what do you want to improve, what do you want to change?
Outreach to Date: EngageVail.com Mapping Tool
WHO WE HEARD FROM:
15
Contributors
Through Engage Vail
Braun Associates
Outreach to Date: EngageVail.com Quick Poll
What year did Dobson Ice Arena host a rodeo to entertain athletes during the
World Alpine Ski Championships?
WHO WE HEARD FROM:
91
Contributors
Through Engage Vail
Braun Associates
Outreach to Date: EngageVail.com Survey
Demographics: Primary Residence Zip Codes
WHO WE HEARD FROM:
367
Contributors
Through Engage Vail
Braun Associates
Outreach to Date: EngageVail.com Survey
Demographics: Primary Residence Zip Codes
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Outreach to Date: EngageVail.com Survey
Demographics: Relation to Vail or the Surrounding Area
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Outreach to Date: Public Presentations
WHO WE HEARD FROM:
50
Participants
Public Open House
12/11/18
WHO WE HEARD FROM:
25
Participants
Vail Economic
Advisory Council
Meeting 12/11/18
WHO WE HEARD FROM:
40
Participants
Presentation to
Different Town
Departments
12/11/18
WHO WE HEARD FROM:
xx
Participants
Presentation to
Other Groups
December 2018
January 2019
WHO WE HEARD FROM:
25
Participants
Presentation to
Youth Council
1/17/19
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Outreach to Date: Public Presentations
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Outreach to Date: Stakeholder Interviews
Eagle River Youth Coalition
Meeting January 17, 2019
●Presentation
●Smartphone Polling
●Idea Boards
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Eagle River Youth Coalition Meeting January 17, 2019
Outreach to Date: Stakeholder Interviews
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Eagle River Youth Coalition Meeting January 17, 2019 Outreach to Date: Stakeholder Interviews
Input
Sample
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Outreach to Date: Digital & Printed Advertising
Channel Content / Goal Recipients Date
Vail Daily ads
Promote events, Engage Vail
website activities, and provide
reminders
Vail Daily Circulation 4 series (12/4-12/11; 12/22-
12/31; 1/6-1/24; 1/18-1/25)
Project kick off announcement 560 12/06
Vail Daily article by Scott Miller Vail Daily Circulation 12/13
Postcards Mailed 9,750
Email blasts
Vail Library users
Vail Mail users
Vail Recreation Districts users
VCBA users
ToV website users
ToV Housing list
1,300
908
12,678
5,178
240
12/14
12/14
01/24
Weekly
01/17
01/24
Invite to ToV employees Invite to participate in survey 300 01/07
News release Press Release Press Release distribution list 01/21
Braun Associates
Outreach to Date: Social Media
Channel Content / Goal Recipients Date
Facebook
Town of Vail Facebook BOOST
Town of Vail Facebook POSTS
Library Facebook POSTS
2363 reached, 279 clicks
12/16-12/26
1/3, 1/12, 1/20, 1/24
1/4
Twitter Town of Vail Twitter POSTS
Library Twitter POSTS Twitter followers 1/3, 1/12. 1/20, 1/24
NextDoor Posts Town of Vail NextDoor POST TBD 1/23
Eagle County Classifieds Post Newspaper post in classifieds Eagle County circulation 1/23
Vail Mom’s Post Post on Vail Mom’s group TBD 1/23
Braun Associates
PUBLIC OUTREACH GOAL
HOW WE WILL DO THIS
MEASURABLE CRITERIA
UPDATE 1/28/19
Develop a creative, innovative
toolkit that incorporates
opportunities for the public to be
involved in the process
•Launch Bang the Table to create
new and multiple opportunities
to participate in this project
•1-2 “Pop up” micro-
engagements
•Launch Engage Vail
•Goal of at least 100
registrations
Launched 12/11
566 site registrations
Orient and scale public
participation efforts to the project
and to the questions that the
general stakeholder groups can
influence
•Create survey on EV that
informs early planning direction
and is focused on theme based
questions
•Meet with direct stakeholders
•Goal of at least 100
Registrations
•Goal of 80 Engaged Visitors
566 site registrations
Met with all direct
stakeholders
Outreach Metrics
Braun Associates
PUBLIC OUTREACH GOAL HOW WE WILL DO THIS MEASURABLE CRITERIA UPDATE 1/28/19
Align public participation efforts with
other communication strategies and
efforts
•Utilize email lists and existing stakeholder
communication methods
•Leverage stakeholder relationships with
constituents
•Initial media blast to over 10,000 people
through stakeholder groups, social media,
Vail Daily, and partner organizations
Complete
Reach they community where they are
at
•1-2 “Pop up” micro-engagements at existing
events/gatherings
•Create awareness of EV site through other
gatherings/locations (banner at Dobson)
•Reach at least 35 people at each event
•Drive traffic from direct links and Google
search
Community meeting
estimated 40-50 ppl
Complete
Integrate the use of public
participation tools that create
equitable opportunities for influence
on the outcomes so that youth, young
adults, underserved communities and
other groups who are historically
underrepresented
•Engage Vail website
•Eagle Valley Youth collaboration and program
•Outreach to specific stakeholder groups
•Set initial meeting with Eagle Valley
Youth to get input on outreach and decide
on program
•Meet with Process Committee every other
month
ERYC meeting on Jan
17
Met with PC Nov 2018
and Jan 2019
Outreach Metrics