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HomeMy WebLinkAbout13. 2019 VLMD Summer Tourism_Media Flowchart_Board PacketsMEDIA FLOWCHART / VLMD 2019 SUMMER TOURISM Buy Detail % of Total 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 70% Cross-device CTV/OTT/FEP Retargeting with Air Marketing messages ` Mobile AI posts and pictures targeting Cross-device Premium Content targeting Video, Carousels, Canvas, Instagram Stories 16% Cross-device CTV/OTT/FEP :15 video, :30 audio, display Video, Carousel 14% Cross-device CTV/OTT/FEP Mobile AI posts and pictures targeting Video, Carousel TOTAL 560,000.00$ PAID SOCIAL Facebook/Instagram FRONT RANGE DIGITAL VIDEO SpotX MOBILE AI Cluep PAID SOCIAL Facebook Destination Front Range Front Range DIGITAL RADIO Pandora Destination Front Range Teenagers SUPER BOOMERS DIGITAL VIDEO SpotX Destination DIGITAL VIDEO: Teenagers SpotX PAID SOCIAL Facebook/Instagram Parents SpotX EMX MOBILE AI: Parents Cluep August September October DESTINATION DYNAMIC FAMILIES DIGITAL VIDEO: Parents Media March April May June July