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16. FY19TraditionalMedia Detail
Total Net Net Gross Message(s)Event Dates Persona/Demo Media Unit 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 TRPs/Imps CPP/CPM Cost Cost Destination - $224,850 EAS MD ID LD CD 214,142.86$ 224,850.00$ Dallas Addressable TV - Brand/Air (Vail Known)n/a Vail Known (All Segments)ADTV :30 Brand Tween 253 Imps(000) 253 $ 55.00 $ 13,915.00 $ 14,610.75 Dallas Addressable TV - Brand/Air (Prospecting)n/a FamiliesA 35-54 w/ kids 10-17 in homeHHI $75K+ADTV :30 Brand Tween 326 Imps(000) 326 $ 55.00 $ 17,937.50 $ 18,834.38 Dallas Live Sports - Brand/Air n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :30 & :15 Brand Tween 700 Imps(000)700 $ 100.00 $ 70,000.00 $ 73,500.00 Dallas Live Sports - Brand/Air - :60 Spot Launch n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :60 Brand Tween 0 $ 100.00 $ - $ - Dallas Live Sports - Fall/Air n/a BoomersA 55-64 Live SportsTV/Cable :30 & :15 Brand Boomer 250 Imps(000)250 $ 100.00 $ 25,000.00 $ 26,250.00 Chicago Addressable TV - Brand/Air (Known)n/a Vail Known (All Segments)ADTV :30 Brand Tween 169 Imps(000) 169 $ 55.00 $ 9,300.00 $ 9,765.00 Chicago Live Sports - Brand/Air n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :30 & :15 Brand Tween 300 122 Imps(000)422 $ 100.00 $ 42,240.36 $ 44,352.38 Chicago Live Sports - Brand/Air - :60 Spot Launch n/a Families A 35-54 w/ kids 10-17 in home Live Sports TV/Cable :60 Brand Tween 0 $ 100.00 $ - $ - Chicago Live Sports - Fall/Air n/a BoomersA 55-64 Live SportsTV/Cable :30 & :15 Brand Boomer 325 Imps(000)325 $ 100.00 $ 32,500.00 $ 34,125.00 Spot Delivery Fee n/a n/a ER Various 50.0 $ 65.00 $ 3,250.00 $ 3,412.50 160,952.38$ 169,000.00$ Comcast Targeted Ad Copy - Brand & Event n/a Families, Boomers, Active Professionals (& Default)Cable TV :15/:15 married into a :30 700 500 1200 $ 100.00 $ 120,000.00 $ 126,000.00 Comcast Targeted Ad Copy - Brand & Event n/a Families with Teens Cable TV :15/:15 married into a :30 BR30 GPBR GPBR GPBR BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 0 $ 100.00 $ - $ - Comcast Targeted Ad Copy - Brand & Event n/a Boomers Cable TV :15/:15 married into a :30 RWBR RWBR RWBR BFBR BFBR BFBR BVBR BVBR BVBR VFBR VFBR VFBR BR30 TVBR TVBR RWBR RWBR RWBR 0 $ 100.00 $ - $ - Comcast Targeted Ad Copy - Brand & Event n/a Active Professionals Cable TV :15/:15 married into a :30 RWBR RWBR RWBR BFBR BFBR BFBR BVBR BVBR BVBR VFBR VFBR VFBR BR30 TVBR TVBR TVBR RWBR RWBR 0 $ 100.00 $ - $ - Comcast Targeted Ad Copy - Brand & Event n/a Default and Direct Homes Cable TV :15/:15 married into a :30 BR30 RWBR RWBR GPBR BFBR BFBR BR30 BR30 BR30 VFBR VFBR VFBR BR30 TVBR TVBR TVBR RWBR RWBR 0 $ 100.00 $ - $ - Denver Addressable TV - GoPro Mountain Games 6/6-6/9 All Vail Known &Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30Tween 125 end 6/7 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Vail Craft Beer Classic and Rocky Mountain Burger Battle 6/20-6/23 All Vail Known (Non-Family)&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30Boomer 125 end 6/20 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Bravo! (Tosca Only) 6/20-8/4 (7/11-7/13) All Vail Known (Non-Family) & BoomersA 55-64HHI $75k+ ADTV :15s Brand/:15 Event - married into a :30Boomer 125 end 7/11 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Vail Film Festival 8/22-8/25 All Vail Known (Non-Family)& BoomersA 55-64HHI $75k+&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30Boomer 125 end 8/22 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Taste of Vail: Fall Wine & Food Classic 9/20-9/21 All Vail Known (Non-Family)& BoomersA 55-64HHI $75k+&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30Boomer 105 end 9/20 105 $ 46.50 $ 4,882.50 $ 5,126.63 Denver Addressable TV - Vail-Beaver Creek Restaurant Week 5/27-6/2 and9/27-10/6 All Vail Known (Non-Family)& BoomersA 55-64HHI $75k+&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30Boomer 125 end 5/31 105 end 10/4 230 $ 46.50 $ 10,674.88 $ 11,208.62 Spot Delivery Fee (+Burton US Open)n/a n/a ER Various 33.0 $ 65.00 $ 2,145.00 $ 2,252.25 Planned Media TOV TOTAL 375,095.24$ $ 393,850.00 Placed Media Production -$ $ - TOTAL 375,095.24$ 393,850.00$ Budget 393,850.00$ Variance (0.00)$ (:60s) (:60s) Front Range - $169,000 Base TOWN OF VAIL - Summer 2019 Preliminary Traditional Media Plan March April May June July August September October Total Net Net Gross Message(s)Event Dates Persona/Demo Media Unit 25 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 30 7 14 21 TRPs/Imps CPP/CPM Cost Cost Destination - $224,850 EAS MD ID LD CD 214,142.86$ 224,850.00$ Dallas Addressable TV - Brand/Air (Vail Known)n/a Vail Known (All Segments)ADTV :30 Brand Tween 253 Imps(000) 253 $ 55.00 $ 13,915.00 $ 14,610.75 Dallas Addressable TV - Brand/Air (Prospecting)n/a Families A 35-54 w/ kids 10-17 in homeHHI $75K+ADTV :30 Brand Tween 326 Imps(000) 326 $ 55.00 $ 17,937.50 $ 18,834.38 Dallas Live Sports - Brand/Air n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :30 & :15 Brand Tween 700 Imps(000)700 $ 100.00 $ 70,000.00 $ 73,500.00 Dallas Live Sports - Brand/Air - :60 Spot Launch n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :60 Brand Tween 0 $ 100.00 $ - $ - Dallas Live Sports - Fall/Air n/a BoomersA 55-64 Live SportsTV/Cable :30 & :15 Brand Boomer 250 Imps(000)250 $ 100.00 $ 25,000.00 $ 26,250.00 Chicago Addressable TV - Brand/Air (Known)n/a Vail Known (All Segments)ADTV :30 Brand Tween 169 Imps(000) 169 $ 55.00 $ 9,300.00 $ 9,765.00 Chicago Live Sports - Brand/Air n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :30 & :15 Brand Tween 300 122 Imps(000)422 $ 100.00 $ 42,240.36 $ 44,352.38 Chicago Live Sports - Brand/Air - :60 Spot Launch n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :60 Brand Tween 0 $ 100.00 $ - $ - Chicago Live Sports - Fall/Air n/a BoomersA 55-64 Live SportsTV/Cable :30 & :15 Brand Boomer 325 Imps(000)325 $ 100.00 $ 32,500.00 $ 34,125.00 Spot Delivery Fee n/a n/a ER Various 50.0 $ 65.00 $ 3,250.00 $ 3,412.50 233,809.52$ 245,500.00$ Denver Live Sports - Brand n/a FamiliesA 35-54 w/ kids 10-17 in home Live SportsTV/Cable :30 & :15 Brand Tween 500 Imps(000)500 $ 100.00 $ 50,000.00 $ 52,500.00 Denver Live Sports Cable - Brand n/a Boomers A 55-64 Live Sports TV/Cable :30 Brand Boomer 152 Imps(000)152 $ 150.00 $ 22,857.14 $ 24,000.00 Comcast Targeted Ad Copy - Brand & Event n/a Families, Boomers, Active Professionals (& Default)Cable TV :15/:15 married into a :30 700 500 Imps(000)1200 $ 100.00 $ 120,000.00 $ 126,000.00 Comcast Targeted Ad Copy - Brand & Event n/a Families with Teens Cable TV :15/:15 married into a :30 BR30 GPBR GPBR GPBR BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 BR30 0 $ 100.00 $ - $ - Comcast Targeted Ad Copy - Brand & Event n/a Boomers Cable TV :15/:15 married into a :30 RWBR RWBR RWBR BFBR BFBR BFBR BVBR BVBR BVBR VFBR VFBR VFBR BR30 TVBR TVBR RWBR RWBR RWBR 0 $ 100.00 $ - $ - Comcast Targeted Ad Copy - Brand & Event n/a Active Professionals Cable TV :15/:15 married into a :30 RWBR RWBR RWBR BFBR BFBR BFBR BVBR BVBR BVBR VFBR VFBR VFBR BR30 TVBR TVBR TVBR RWBR RWBR 0 $ 100.00 $ - $ - Comcast Targeted Ad Copy - Brand & Event n/a Default and Direct Homes Cable TV :15/:15 married into a :30 BR30 RWBR RWBR GPBR BFBR BFBR BR30 BR30 BR30 VFBR VFBR VFBR BR30 TVBR TVBR TVBR RWBR RWBR 0 $ 100.00 $ - $ - Denver Addressable TV - GoPro Mountain Games 6/6-6/9 All Vail Known&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30Tween 125 end 6/7 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Vail Craft Beer Classic and Rocky Mountain Burger Battle 6/20-6/23 All Vail Known (Non-Family)& Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30Boomer 125 end 6/20 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Bravo! (Tosca Only) 6/20-8/4 (7/11-7/13) All Vail Known (Non-Family)& BoomersA 55-64HHI $75k+ ADTV :15s Brand/:15 Event - married into a :30Boomer 125 end 7/11 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Vail Film Festival 8/22-8/25 All Vail Known (Non-Family)& BoomersA 55-64HHI $75k+&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30 Boomer 125 end 8/22 125 $ 46.50 $ 5,812.50 $ 6,103.13 Denver Addressable TV - Taste of Vail: Fall Wine & Food Classic 9/20-9/21 All Vail Known (Non-Family)& BoomersA 55-64HHI $75k+&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30 Boomer 105 end 9/20 105 $ 46.50 $ 4,882.50 $ 5,126.63 Denver Addressable TV - Vail-Beaver Creek Restaurant Week 5/27-6/2 and9/27-10/6 All Vail Known (Non-Family)& BoomersA 55-64HHI $75k+&Active ProfessionalA25-34 HHI $75K+ ADTV :15s Brand/:15 Event - married into a :30 Boomer 125 end 5/31 105 end 10/4 230 $ 46.50 $ 10,674.88 $ 11,208.62 Spot Delivery Fee (+Burton US Open)n/a n/a ER Various 33.0 $ 65.00 $ 2,145.00 $ 2,252.25 Planned Media TOV TOTAL 447,952.38$ $ 470,350.00 Placed Media Production -$ $ - TOTAL 447,952.38$ 470,350.00$ Budget 470,350.00$ Variance 0.00$ Front Range - $169,000 Base / $245,500 with Incremental TOWN OF VAIL - Summer 2019 Preliminary Traditional Media Plan March April May June July August September October (:60s) (:60s)