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HomeMy WebLinkAbout1988-03-29 Support Documentation Town Council Work Session~t VAIL TOWN COUNCIL WORK SESSION TUESDAY, MARCH 29, 1988 12:00 p.m. AGENDA 1. Review of Final Art in Public Places Program Draft 2. Town Council/Planning and Environmental Commission Joint Meeting to Discuss the Vail Gateway Project (Amoco Station) 3. Discussion of Information Booth/Special Events Contract with Chamber of Commerce Board and the Marketing Committee. 4. Planning and Environmental Commission Report 5. Information Update 6. Other 7. Executive Session - Land Negotiations VAIL TOWN COUNCIL WORK SESSION TUESDAY, MARCH 29, 1988 12:00 p.m. EXPANDED AGENDA 12:00 1. Review of Final Art in Public Places Program Draft Kristan Pritz Action Requested of Council: Review and comment on the draft and presentation by the staff and Public Art Task Force. Background Rationale: The Public Art Task Force began work on guidelines and procedures for the review of public artwork in March of 1987. An extensive research effort was made to become educated on how to establish a public art program appropriate to Vail. The draft document is based on the Task Force's research and community input. 1:30 2. Town Council/Planning and Environmental Commission Joint Rick Pylman Meeting to Discuss the Vail Gateway Project (Amoco Station) Action Requested of Council: Review the changes made to the project since the March 15 Council meeting. Background Rationale: The Vail Gateway request for special development district, Ordinance No. 9 of 1988, was tabled to allow the applicant to make revisions to the proposal. The applicant will demonstrate the direction they have taken in revising aspects of the project to both Council and PEC jointly. 2:30 3. Discussion of Information Booth/Special Events Contract with Chamber of Commerce Board and the Marketing Committee Action Requested of Council: Decide on whether the Information Booth/Special Events contract should be reassigned from URA to the Chamber of Commerce or to some other entity. Background Rationale: The URA is recommending their contract be assigned to the new Chamber of Commerce and that current VRA personnel with responsibility for information booths and special events transfer to the Chamber as well. The Marketing Committee is studying the issue and will have a recommendation for Council. 3:30 4. Planning and Environmental Commission Report Peter Patten 3:35 5. Information Update 3:40 6. Other 3:45 7. Executive Session - Land Negotiations ~ ; `t AGREEMENT THIS AGREEMENT is entered into on this day of 1988 by and between the TOWN OF VAIL, Colorado, a Colorado municipal corporation (the "Town") and the VAIL RESORT ASSOCIATION, a Colorado non-profit corporation (the "Association"). WHEREAS, the Town has a vital interest in the economic health of the Town; and WHEREAS, the Colorado Revised Statutes provide the Town with the power to appropriate money for the purpose of advertising the business, social and educational advantages, the natural resources and the scenic information attractions of the Town; and WHEREAS, the Town wishes to retain the services of the Association to manage and operate information booths located within the Town of Vail and to manage certain special events within the Town of Vail; and WHEREAS, the parties wish to enter into an Agreement to establish the amount, duration, terms and conditions for the Association to provide such services to the Town. NOW, THEREFORE, the parties agree as follows: I. VAIL INFORMATION BOOTHS A. The Association will operate the information booths in the Vail and Lionshead parking structures and the information booth at the Lionshead Mall. B. The booths will be staffed and the hours of operation shall be as set forth in the schedule attached hereto as Exhibit A and incorporated into this Agreement by reference and shall be financed in accordance with the budget attached hereto as Exhibit D. C. The Association shall provide through the information booths the following information and services to the general public: 1. Information relating to all current events and activities in the Vail area. 2. General information relating to investing and living in Vail. 3. Information regarding the physical layout of Uail and from time to time as needed, directions to the location of things and activities within the Uail area. 4. Displays and information from all Association members and all Town of Uail businesses. The Association shall encourage members and businesses to display their informational material and brochures in the information booths, and the booths generally shall be a clearing house for all such Vail information. II. SPECIAL EVENTS The Association shall organize and market special events from time to time throughout the calendar year to promote and create an image of excellence for the Town of Vail and to enhance a spirit of community and a feeling of pride amongst the inhabitants of the Town of Vail. The special events to be organized and marketed by the Association are set forth in Exhibit B attached hereto and made a part of this Agreement by reference. In addition, the Association will work with the Town's Recreation Department to promote special events at the John Dobson Ice Arena from time to time when such events are practical. III. CONSIDERATION The Town agrees to pay the Association for their services as set forth herein, the total sum of one hundred twenty thousand dollars ($120,000.00). Payment shall be made in four (4) equal installments of thirty thousand dollars ($30,000.00) apiece beginning on February 1 and continuing on March 1, April 1 and May 1 of 1988. IV. EXPENDITURE OF FUNDS The Association has attached for comparison purposes its actual expenditure budget for the year 1987 as Exhibit C which is incorporated herein by reference and has further attached its proposed 1988 expenditure budget as Exhibit D which is incorporated herein by reference. The Association hereby warrants and represents that it will spend the funds received from the Town pursuant to this Agreement in accordance with the terms and conditions hereof and in accordance with the proposed 1988 budget. V. ADMINISTRATIVE CONTRQL OF FUNDS A. The Association will monitor each special event organized by it pursuant to this Agreement and shall provide the Town with a financial report of each special event within thirty (30) days after its conclusion. The report shall provide information as to how Town of Vail funds were expended and shall in addition provide information as to the amount of sponsorship funds received and how such sponsorship funds were expended and utilized to enhance each respective event. B. The Association shall submit to the Town an accounting of funds received and expended by it for each quarter during the term of this Agreement within thirty (30) days after the end of each quarter. C. The Association shall submit to the Town an audit of all sums paid by the Town to the Association and the expenditure of such sums by an independent accounting agency approved by the Town's Director of Administrative Services on or -Z- f~~ before April 1, 1989. The expense of this audit shall be paid by the Association as an expense of administration. D. The Association shall provide the Town on or before September 1, 1988, its proposed expenditures budget for the year 1989. E. The Association shall keep or cause to be kept true, accurate and complete accounting records of all business and financial transactions conducted pursuant to this Agreement and shall make such records available to the Town upon reasonable request therefor without delay and without expense. The Association agrees the Town shall have the right through its duly authorized employees, agents or representatives, to examine all pertinent records at any and all reasonable times for the purpose of determining the accuracy thereof and other reports required to be provided and filed with the Town pursuant to this paragraph. F. The Association will endeavor to develop a method of monitoring the effectiveness of each special event organized and marketed by the Association in accordance with this Agreement. Upon the development of such a method, the Association shall provide the Town with a report as to the effectiveness of such event within thirty (30) days after the conclusion thereof. G. The Association hereby agrees that within a reasonable time prior to the date each respective special event is held, a committee shall be formed to help with the planning of such event and the committee for each event shall include all pertinent Town of Vail personnel to help in planning and coordinating the activities. VI. TERM OF AGREEMENT This Agreement shall become effective on January 1, 1988 and shall terminate on December 31, 1988 unless terminated earlier by the Town by the giving of thirty (30) days written notice of termination to the Association. This Agreement has been executed on the day and (year first written above by the arti es her to. , ~ ~y~r~ ~>- ~ ~4/ ~~~~~~ p u , ~C C ''~`~ ~~ ~ ~~ TOWN OF VAIL, a Colorado municipal corporation i i By: ~ Rondall U. Phillips, Town Hager VAIL RESORT ASSOCIATION, a Colorado no -,profit corporation ,~ i~ By: David A. Kanally resident -3- MARKETING COMMITTEE RECOMMENDATIONS FOR INFORMATION BOOTHS SUMMER 1988 To create a Test for Activities/Information Centers for Summer 1988 - Close existing Village Information Booth and utilize Village Transportation Center counter space - continue Lionshead Booth at current location. - Draw attention to Center with festival banners and signage. - Centralize booking of summer activities and lodging, i.e., One Stop Shopping; local company to sell tickets (commission pays for staffing); open bidding to all local corporate entities. - Collateral materials useful to summer visitors some of which are high image quality. (Maps, calendar, lodges, restaurants, activities, some of which are available via private enterprise, URA, Chamber, Bravo.) The Chamber should coordinate production and content of materials, especially calendar and map. - Provide colorful sports outfits for staff members. - Staffing of booth must be 8:00 a.m. - 8:00 p.m., professionally trained, with cheerful PR attitude the highest priority. - Support U.S. West proposal for telephones to replace remote information pods. - Provide two staff members in each Lionshead and Transportation Center. Close two foot traffic pods, but install direct line telephones to two major centers. - Establish measurement criteria to record summer activity and level of success. Also opportunity to survey visitor opinions. Funding Suggestions - U.S. West (VRA, Chamber, UVF) for telephone service. - Sales tax reserve money dedicated to fix up Transportation Center, booth upgrade and banners (TOV). - Commissions from ticket sales to fund ticket sales personnel (private contract). - Twelve hour coverage by 4 people primarily paid by transferring staff from two satellite pods. (Chamber) - Uniforms donated by manufacturers. (Chamber) Planning and Environmental Commission March 28, 1988 2:20 PM Site Inspections 3:00 PM Public Hearing 1. Approval of minutes of 3/9 and 3/14. 2. A request for a side setback variance in order to construct an addition to a residence on Lot 9, Block 2, Vail Village 12th Filing. Applicant: Charles Crowley 3. A request to amend Section 18.54.0500.13 of the Municipal Code concerning Design Review guidelines for duplex and primary/secondary structures. Applicant: Town of Vail 4. Appointment of PEC member to DRB for April, May and June ~ ~ ~ /, ^ ~ ~~c~ t~-~-~ ~~~ ~~~~ i~ti2L ~ ~~1~. `-~.~~-~ . ~~li~~fi ~: CAL ~C~~l TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT THE CHEESE SHOP' OF ~A I L CROSSROADS SHOP'P'ING CENTER 475-1413 SANDWICH MENU SAtdDWICHES INCLUDE CHOICE OF: BREAD-LIGHT ^R DARk:: RYE,WHOLE WHEAT,SOURD000H,FRENCH ROLL,PITA,OR ONION BUN CHEESE-CHEDDAR,PROVOLONE,OR SWISS CONDIMENTS-LETTUCE,TOMATO,MAYONNAISE,AND REGULAR OR SF'TCY MUSTARD WHOLE-HALF BAI~::ED HAM-----~._~, •~5-1.99 ROAST REEF---- :~..T5-1.99 CORNED BEEF--- ._~...?5-1.99 PASTRAMI------ :~. •_~5-1.94 SALAMI-------- .3.=~-1.99 TURk::EY-------- .~. =0-1.99 LIVERWURST---- .',.:0-1.99 CHEESE-------- ._x.:15-1.99 CHIC:k::EN SALAD- ?..15-1.99 TUNA SALAD---- •3.._~5-1.99 EGG SALAD----- .1,.'S-1.99 ON Cr-iOISSANT- MEAT °w CHEESE-- i.5~f CREAM CHEESE °1 OLIVE---------- ~.~~ BAGELS- CREAM CHEESE--- 1.~5 SALMON,CREAM CHEESE, TOMATO,ONION, °~ CAPERS------- 4.~5 CHEF SALAD------- ..3.35 EXTRAS ALFALFA SPROUTS- .~5 SPECIAL CHEESE-- ,45 AVOCADO--------- .95 I'1EAl"------------ .95 WALNL.ITS--------- , 45 ONIONS---------- .15 SPECIALS NRl4 ANRSSIS HAM,SWISS,ONION,TOMATO u ITALIAN DRESSING ON A FRENCH ROLL ~.~.45 SICILIRN SUB SALAMI,HAM,F'ROVOLONE,SWISS,ONION,TOMATO °: ITALIAN DRESSING ON A FRENCH ROLL ~.~.65 REUBEN CORNED BEEF,SWISS,SAUERk::RAUT,SPICY MUSTARD ON DARk:: RYE ~.:s.45 ITRLIRN SRUSR6E SF' I CY SAUSAGE, PROVOLONE, ON I ON ~: SF'AGHETT I SAUCE ON A FRENCH ROLL x.3.65 ERST C4RST SUB HAM,CAF'TCOLLA,PROVDLONE,LETTUCE,TOMATO, ONIONS,OREGANO,OTL °< VINEGAR ON A FRENCH ROLL X3.75 SOOD EARTH SOUR CREAM,AVOCADO,CHEDDAR CHEESE,TOMATO, ALFALFA SPROUTS,000UMBER ON WHOLE WHEAT WHOLE-~:~ . •= 5 HALF-~ 1.99 VE&SIE DELITE CREAM CHEESE,TOMATO,BLACK: OLIVES,AVOCADO, ALFALFA SF'ROU1"S °< CUCUMBER ON WHOLE WHEAT .WHOLE-x:'•...35 HALF-~ 1.99 ALL SANDWICHS MAY BE HEATED IN OUR MICROWAVE COME IN AND CHOOSE FROM OUR DELICIOUS SALAD SELECTIONS 11111111111111111111111111111111111111111i1111111111111111111111111111111111111 w 3-25-88 TOWN OF VAIL Council Goals F.CnNnMT[` ISSUE STAFF COMMENTS/NOTES/FOLLOW-UP MARKF'TIj~jG If sales tax election is held Council needs to pass a Resolution which would allow staff to produce any factual information which may be requested by any Council member, citizen or news media. Timeline: Resolution needs to be passed by the Council after second reading of the ordinance or the following evening meeting SIGNAGE The estimated 1988 budget is $102,000 rolled over from 1987. Public Works and Community Development are requesting an additional $78,000 for a total signage budget of $180,000 in 1988. Staff is recommending that the Town charge $.20 a copy for each map of the Town to help pay for the signage and mapping program or another similar alternative. Timeline: Presented at 3-22-88 worksession. Designs to be presented at 5-3-88 worksession. VISITOR'S CENTER Public Works and Community Development are to determine/evaluate the major issues involved with relocating the VTC transit, rental car and commercial operations to Lionshead Parking Structure and use current VTC structure for a visitor's center. Morter Architects to assist. Timeline: Major issues will be presented at April 5, 1988 worksession. Public meeting scheduled for April 13 or 14. .. CEMETERY Operational recommendations of task force to follow neighborhood meeting. Timeline: Neighborhood meeting is scheduled for March 30, 1988. STREET IMPROVEMENT Larry to write assessment ordinance for PROGRAM utility connections. Approximately one-half of the additional one-time sales tax collection was spent to call West Vail bonds. Council needs to meet with the Water and Sanitation District to discuss any needed utility improvements in conjunction with major street improvements. Timeline: Forest Road/Beaver Dam Road/ Rockledge Road area to be done this summer. Property tax increase to be implemented in 1989. HIGHWAY LANDSCAPING Two small medians on the frontage road near the 4-Way are going to be designed for landscaping this summer. Street lighting at West Vail and East Vail intersections will be done this summer. Landscaping plan will be completed by the end of July. State Highway Department representation will be requested on Landscaping Committee. The State of Colorado will be doing some experimental revegetation this summer on the north side of the interstate near the Town shop complex. Landscaping plan will address Council questions regarding tree location/type and wildflowers. Timeline: Ongoing. Plan completed in July SUMMER EVENTS Decision to be made on who is going to be (including Bravo) running special events and information this summer. Pat to work with Recreation staff to see how summer events will interact with summer recreation programs. Timeline: Report to Council on worksession of 3-29-88. FUTURE DEBT REDUCTION Information presented at March 8 worksession. Information to be highlighted for public meetings. TRANSPORTATION MASTER Transportation Master Plan will be PLAN completed by the end of 1988 Public Works and Community Development will work together on RFP. The Street Light Plan will be incorporated into the Transportation Master Plan. Parking and Transportation Task Force will be used on this project. Timeline: Complete by end of 1988. UTILIZATION OF DOBSON Use Dobson for more conventions. Two areas need to be looked at: 1. Scheduling - Effect on local events 2. List the alternatives Task force needs to be appointed Timeline: Task force to be appointed at 4-5-88 Council worksession. Task force. directions will need to be defined by the Council. 4, PATH AND TRAIL SYSTEM Draft of Master Plan to the Council on 3-22-88. Implementation priorities need to be discussed with the Council. Amphitheater path design to be completed in April or early May. Master plan to be completed in May. VARIOUS MAINTENANCE Stan to present maintenance programs at ISSUES 4-26-88 worksession. Needs one hour. RECREATION PROGRAM Presented at 3-22-88 worksession. MARKETING ACTIVITIES Additional follow-up will be presented as desired. DATE: 3/25/88 ACTION LIST ITEM 1. Restaurant menu boards 2. Revise street cut ordinance ASSIGNED T0: Community Development- Susan Scanlan Larry 3. Submit Smoking Ordinance to Community Development/ Council Larry 4. Dobson Ice Arena analysis for Recreation Dept. conferences 5. Signage recommendations for phasing 6. Enhanced 911 analysis Public Works/Community Development Police Dept./Fire Dept./ Larry 7. Develop new closed container ordinance 8. Analysis of potential annexation of I-70 in West Vail 9. West Vail bus shuttle Police Dept./Larry Police Dept./Fire Dept./ Community Dev./Larry Transportation/Public Works/Ron COMPLETED Minor revision left. Larry to finish when back from D.C. Basic info. to be presented at 4/5 Work Session. 3/22/88 TO: VMRD BOARD MEMBERS FROM: PAT DODSON DATE: FEBRUARY 18, 1988 SUBJECT: SPORTS ILLUSTRATED - SPORT WEEK 1988 Last year there was a pilot program (vacation week) conducted with Sports Illustrated (SI) to bring people to Vail. SI felt the two week pilot program was extremely successful and would like to expand this program in 1988. They have contracted with a travel agency firm from New York, "Ask Mr. Foster", Americas- largest retail chain. This company has given SI preferred supplier status and will handle all their tele-marketing by way of the 800 number and will appear on all the national advertising. Advertising is scheduled to start with the following media the .last week of March, 1988: _ SPORTS ILLUSTRATED TIME MONEY GOLF • GOLF DIGEST TENNIS MAGAZINE The total value of the ads placed in these magazines amount to $698,585 and will reach 30$ of the adult United States population or 51,686,000 people. 30$ of all the adults in the U.S. will view the ads at least 2.1 times which means they will have a total impact of reaching 108,776,000 people. In addition to using "Ask Mr. Foster", SI will be using "Performance Associates", a well respected sports marketing firm, who will be packaging sports weeks for its sports clients i.e. groups such as U.S. Sprint, Citi Bank, Harvard University, etc. A number of athletes were brought to Vail last summer (Larry Csonka, Pat Haden, Franko Harris, Rowdy Gaines, Steve Lundquidst), and have indicated they would like to be part of the SI 1988 program. They will be joined by numerous other celebrities in 1988. This years program is scheduled to run-for ten weeks starting June 19, 1988 and ending August 28, 1988. There will be one week in this time period the program will not be offered. SI anticipates 80 to 100 guests per session each running from Sunday to Sunday. Sport week will retail for $1,295 for adult, $895 for child age 6-12 and $325. for child 2-5 with children under 2 free. Last year the percentage of use on the Vail golf course by SI guests was approximately 43%. This year Eagle Vail and .Beaver Creek are interested in participating and will lessen the golfing request impact on the Vail course. Tennis use was much less and certainly not a concern. Last year we charged SI guests $20 for tee time, cart and driving range. We estimate that in 1988 between 30 and 40 individuals per week will play golf through this program. This is an average of 1.42 tee times per day.. I recommend we charge SI a rate of $25 for tee times, carts and driving range. This would amount to_ a 50% discount on the $40 green fee and $10 cart. - I feel the tremendous national/international marketing we receive from SI more than justifies the rate. In addition to the advertising SI will be producing 100,000 brochures to be mailed to all interested individuals. The brochures will contain VMRD's name and pictures of the Vail golf and tennis facilities. SI produced a 5 minute promotional video from last year's program and has been using it to market Vail. A copy of this tape was given to us for our own use. Remuneration for all activities is handled through a credit card system issued to each guest. Payment is made immediately by SS upon the presentation of bills. There was no difficulty working with this system last year and we recommend the same system be used in 1988. I have attached a copy of last years agreement for additional information. If you agree with this program I will work with Jim Collins on a final contract as per yo~r terms. The Recreation Department will programs and events through the Ice Arena and tennis courts. be working with SI on several other Nature Center, Potpourri Day Camp, Enc: 1987 agreement f ~ ~. .. .• ..' ~''^. ''r~~•~~. ,~. • - .~ August 9-16 • August 16-23 • August 23-30 Experience the vacation you've only imagined...from hot- air ballooning over the Rockies, to golf on two championship courses, to fishing in gold medal streams. Explore the moun- tains by horseback, the rivers by raft. It's called SportsWeek, and it's your chance to sample the best of Vail, Colorado. Enjoy unlimited sports, plus athlete celebrities, deluxe accommodations and dining for one a1I-inclusive, affordable price. Experience SportsWeek '87 in Uai1...the ulti- mate sports vacation from America's premiere sports publication. ~:.~: ~~ ... ~.;:~~: '~%: . , ~' , -. , ~, ,. ~ ` ~ ~~r ' VAIL'87 For more information CALL TOLL--FREE 1-800-525-9843. In Colorado 1-476-7865. SportsWeek Participants • Balloon America • Piney River Ranch • The Chart House • RaRmeister • Colorado Mountain • Spraddle Creek Ranch Express • Singletree Golf Club • Colorado Insights • SweetBasil • KB Ranch Company • Vail Golf Club • Lion Square Lodge • Vail Recreatioa Dept. • Nova Guides • Vail Resort Assoc. Photo credos: David Locket', except Lion Square Lodge -David Bluebaugh © 1987 Tlme Inc. SPORTS ILLUSTRATED is a registered trademark of Time Inc. TABLE OF CONTENTS Pages BACKGROUND AND PURPOSE ...................................................... 1 METHODOLOGY .................................................................................. 2 MANAGEMENT SUMMARY ............................................................... 3 APPENDIX: QUESTIONNAIRE g !!~l~a~ ~-'~ BACKGROUND AND PURPOSE' ~~ ~a ~~ ~~ __ Sports Illustrated requested Beta Research Corporation to conduct a study among participants in SPORTSWEEK. The objective of the study was to learn about people's vacation interests and preferences, specifically their attitudes and opinions of their SPORTSWEEK vacation. Respondents were questioned with regard to the following: - Opinions on the importance of various factors in the selection of a vacation - Types of vacations they generally take - Sources of information used to help make vacation decisions and the single most important source - Whether they usually use a travel agent, and if so, for what do they use the travel agent - What percentage of influence members of their household have when making vacation decisions - How much in advance they usually decide on a vacation - Now many vacations of various lengths they took in the past year - Whether they usually go on vacation with their spouse and children - The location of their most recent vacation of one week or longer and the name of the hotel where they stayed •, With respect to their most recent vacation of one week or longer: - The percentage of influence members of their household had in the decision to go on this vacation - The importance of various factors to go on this vacation - Whether the vacation had any unique characteristics, and if yes, what were they i - How satisfied they were with the vacation overall and their satisfaction vrith various aspects of the vacation - Opinions on the cost of the vacation . - Whether they encountered any problems, and if so, what were they - How this vacation compared with others they have taken - Whether they would repeat this vacation, and why - Whether they would recommend this vacation to other people, and if so, to whom they would recommend it - - The 3 features about this vacation they would recommend most to others - Demographics L' METHODOLOGY On September 21, 1987, a 4-page questionnaire, aself-addressed stamped envelope, and cover letter with a $5:00 premium were mailed to 18 people who participated in SPORTSWEEK but were not Sports Illustrated employees. These people were not informed that it was a SPORTSWEEK survey. The same questionnaire, self-addressed stamped envelope, and a cover letter (but no incentive) from the publisher of Sports Illustrated stating the subject of the survey were mailed to 6 Sports ~Ilustrated employee participants. There were no post office returns. At the designated field cut-off date, October 14, 1987, there was a total of 16 usable questionnaires (12 Non-SI people and 4 S1 employees) resulting in a net effective response rate of 66.7%. i3~T~ 2 ~=<,~~`i~A MANAGEMENT SUMMARY 1 t - The percentages below correspond to those respondents who rated each of the following factors very or somewhat important in their selection of a vacation. Location i 00% Cost 88% Accommodations 100% Activities available/recreation 94% Food restaurants 81 Facilities for children 31 Entertainment 75% Sightseeing nearby 75% Shopping 50% . (Q# 1) - The most prevalent response (100%) given for the types of vacations generally taken was an active/sports oriented vacation. (Q#2) - The three most frequently mentioned sources of information used to help ' respondents and members of their household make vacation decisions were (Q#3)zine articles (88%), friends/relatives (81 %), anal brochures (75%). - An equal percentage ofrespondents (25%) cited magazine articles or friends/relatives as the single most important source of information used to help make vacation decisions. (Q#3) ~ - More than two-thirds of the respondents (69%) usually use a travel agent. Of these, the most often stated reasons for using a travel agent were for purchasing tickets (91 %) and booking reservations (91 %). (Q#'s 4&5) - The average percentage of influence each of the following members of a respondent's household has when making vacation decisions is: AVERAGE PERCENTAGE OF INFLUENCE Respondent 69.4% Spouse 26.9% Other household adult 0.0% Household children 3.8% (Q#6) L:I - Most of the respondents (38%) cited they usually decide on a vacation 1 month to under 3 months before they go away. (Q#7) - The average number of vacations of each of the following lengths that respondents have taken in the past year are: Weekend 2.7 Long weekend 2.3 1 week ~ ,6 2 weeks Less than 1 3 weeks or more Less than 1 (Q#8) - The majority of respondents (63%) claimed they usually go on vacation with their spouse. (Q#9a) - Of the 5 respondents who have children, 60% usually go on vacation with their children. (Q#9b) - All the respondents reported their most recent vacation of one week or longer was located in Vail, Colorado. The names of the hotels they stayed at included Lions Square Lodge and the Lions Head Lodge. (Q#t ) With Resr~ect To Their Vacation in Vail ~hra~n; - The average percentage of influence each of the following members of a redpondent's household had in the decision to go on this vacation was: Respondent Spouse Other household adult Household children i AVERAGE PERCENTAGE OF INFLUENCE 75.0% 23.4% 1.6% 0.0% (Q#2) a~.~~~` 4 - The percentages below correspond to those respondents who rated each of the following factors very or somewhat important in their decision to go on this vacation. VERY/SOMEWHAT IMPORTANT Location 100% Cost 88% Accommodations 88% Activities available/recreation 1.00% Food restaurants 81 % Facilities far children 25% Entertainment 56% Sightseeing nearly 50% ShoPPin9 25% (Q#3) - The majority of the respondents ($1%) stated the vacation had unique characteristics. The unique characteristic mentioned most frequently was that it was an all inclusive sports package sponsored by Sports Illustrated which included many sports and the participation of sport celebrities. - Virtually all respondents (94%) were, overall, very or somewhat satisfied with the vacation, 75% of whom were very satisfied. (Q#5) - The proportion of resppndents who were very or somewhat satisfied with each of the following aspects on this vacation were: Location 94% . Accommodations- 94% Service 10Q% Food 94% Activities g4% Child care (based on 5 people with children} 60% (Q#6) - Most of the respondents (88%) felt the cost of the vacation was priced about right. (Q#7) - Nearly seven out of ten (69%) did not encounter any problems. (Q#8a) 5 - Almost two-thirds (63%) indicated this vacation was better than others they have taken. (Q#9) - The majority (81 %) claimed they would repeat this vacation mainly because: (verbatims) - they had a "great time." - there was an "excellent variety of activities." - it was "great fun." - there was "excellent food." - they had "beautiful accommodations." - it was in a "great location." - there were "great people involved." (Q #'s 10a 8~ 10b) - Approximately nine out of ten (88%) claimed they would recommend this vacation to other people. Of these, the majority (93%) would recommend it to married couples without children and an equal percentage (86%} would recommend it to either single friends and/or families with children . '. - The features of the vacation respondents mentioned as those they would most recommend to others included the activities, accommodations, location, restaurants, sights, service, and facilities. (Q#13) 6 _.~_~~ ^,~~~ ~ DEMOGRAPHICS - Respondents were comprised of 88% males and 12% females. (Q#1) - The majority of respondents (50%) were between 25-34 years of age and 31 % ranged from 35-44 years old. (Q#2) - Nearly three out of five respondents (56%) were married. (Q#3) - The average number of people currently living in a respondent's household in each of the following age categories is: _NUMBER OF PEOPLE Adults 18+ 2. i Children: 13-17 6-12 Under 6 Less than 1 Less than 1 Less than 1 (Q#4) - Mast of the respondents (31%) indicated they graduated from college. (Q#5) - An equal percentage of respondents (38%) reported their total household income before taxes for 1986 falls in the $50,000-$74,999 range or between $100,000-$249,999. (Q#6) .* ~T~ }' r !o ii TRAVEL OPINION STUDY FOLLOW-UP i. Conducted for: Sports Illustrated 1271 Avenue of the Americas New York, NY 10020 Conducted by: Beta Research Corporation 6400 Jericho Turnpike Syosset, NY 11791 ~~~` t)~l ~ L ~ TABLE OF CONTENTS - ~~ BACKGROUND AND PURPOSE ...................................................... 1 METHODOLOGY .................................................................................. 2 MANAGEMENT SUMMARY ............................................................... 3 APPENDIX: QUESTIONNAIRE T~~ LA BACKGROUND AND PURPOSE'. .~ L~ Sports Illustrated requested Beta Research Corporation to conduct a telephone follow-up study among SPORTSWEEK participants. The objective of the study was to obtain their attitudes and opinions of their SPORTSWEEK vacation in Vail, Colorado. Respondents were interviewed with regard to: - How satisfied members of their family were with SPORTSWEEK - How they would rate the overall quality of the activities - Whether there were any other activities they would have liked to have seen offered, and if so, what - Whether they participated in SPORTSWEEK clinics - Whether they paid for private instructions - Whether they would have taken more lessons if they were included in the price of the package - Whether they participated in various activities, and if so, how they rated the activity - Their ratings on hotel accommodations, various services and restaurants - Whether they were satisfied with the number of restaurants participating in SPORTSWEEK - Whether they used the Potpourri Day Camp and the child care facilities, and if so, how they would rate them - The improvements they think could be made in SPORTSWEEK - How they would rate the voucher system of payment - Whether they interacted with the athletes, and if so, when - Their rating on a 1-10 scale, the extent to which the presence of athletes enhanced the vacation for members of their family i - The extent #o which they liked Vail - Whether they've ever been to Vail before - The other locations where they'd like to see SPORTSWEEK take place - The seasons during which they'd like SPORTSWEEK to take place - Whether SPORTSWEEK reminded them of any other vacations they've taken or heard about, and if so, which ones - Whether they thought the length of SPORTSWEEK was satisfactory, . and if not, what they would have preferred - Whether they encountered any problems, and if so, what were they - Whether it was an inconvenience to make their own air travel arrangements - Whether they would have preferred the air fair to be included in the SPORTSWEEK price, assuming it would require some increase in the total package price - Whether SPORTSWEEK met with their prior expectations; and if not, why ~ METHODOLOGY .! T~ Telephone. interviewing, the method utilized in this study, was conducted between October 13, 1987 and October 23, 1987 during the daytime and evening hours. Up to four attempts were made to contact each participant in SPORTSWEEK. If there was a busy signal, a no answer or the respondent was unavailable, an additional three attempts were made to reach the individual. Sports Illustrated was identified as the sponsor to all individuals. A total of 21 interviev~~s were completed. 2 J ~S ~~~; h7ANAGEMENT .SUMMARY 1~1ANAGEMENT SUMMARY - The proportion of respondents who indicated each of the following members of their family were very or somewhat satisfied with SPORTSWEEK was the following: __ Respondent 100% Spouse 57% (not applicable to 38%) Children 33% (not applicable to 67%) (Q#1) - All the respondents (100%) rated the overall quality of the activities as excellent or very good. 57% rated them as excellent. (Q#2) - The majority of respondents (62%) claimed there were no other activities they would have liked to have seen offered. (~#3) - More than two-thirds (67%) participated in SPORTSWEEK clinics. (Q#5) - Virtually all the respondents (91 %) reported they did not pay for private '. instructions. (Q#6) - 67% stated they would have taken more lessons if they were included in the price of the package. (Q#7) - In column A, the percentages correspond to those who participated in the activities (isted below. In column B, the percentages represent those respondents who participated in the activity and rated it excellent or good. L~ - ~ PERCENTAGE PERCENTAGE WHO RATED W HO PARTICIPATED ACTIVITY EXCELLENT OR GOOD Tennis 43% 78% Golf at Singletree 67% 100% Golf at Vail 71 % 93% Ice skating 14% 100% Jeeping 86% 89% Rafting 86% 67% Fishing 24% 60% Ballooning 57% 100% Horseback riding 76% 81 Bicycling 62% 77% Swimming 57% 83% Hiking 57% 92% Shopping 9i% 95% - Virtually all the respondents (95%) rated the hotel accommodations as excellent or good, 76% of whom stated they were excellent. (Q#9) - The proportions listed below correspond to those respondents who rated the service excellent or very good. EXCELLLENTNERY GOOD SPORTSWEEK staff 100% Activities operator 100% Waiters/waitresses 81 Child care/Camp counselors (based on 5 people with children) 100% Other hotel employees 91 Transportation to & from airport 90% Transportation - at Vail 95% (Q# 10) - Those who rated the general quality of the following restaurants as excellent or very good were: EXCELLENTNERY GOOD KB Ranch 48% Chart House 76% Sweet Basil 91 (Q#11) - Nearly three-quarters (71 %) claimed they were satisfied with the number of restaurants participating in SPORTSWEEK. (Q#12) - Only 2 respondents utilized the Potpourri Day Camp. One rated it excellent and the other rated it very good. (Q#'s 13a & 13b) - Oniy 2 respondents used the child care facilities, ABC Children's Acre. Once again, one rated it excellent and the other said it was very good. - The improvements respondents thought could be made in SPORTSWEEK were the following: (verbatims) - Have more people in attendance. - None. - None. Minor mix-up upon arrival at airport -not important. 1 - Weather -timing. i - Check out competition on rafting. Some give boots for feet (fished from raft). Rafter used for float did not. Literature not clear about flying, etc. Flew to Avon when had free transportation from Denver. Rafting picture policy clarified re: damaged photos etc. . Do more nightly activities. It seemed everything ended before dinner - Little earlier in summer when warmer. - We didn't get to meet with other people as a group. More interaction with other pecple. - Make it 1 week earlier. .! I~? Improvements cont'd., - Keep out non-"SW" customers. Restrict activities to "SW" customers. Mare frequent golf tea-off times. Greater number of (Sports~veek) participants -customers. - More people in attendance. - "Start earlier" rs: rafting when river is faster. Have option of week w & w/o families (children). More golf courses. Son, 14 didn`t care for "Sweet Basil.' Father alone would go to "Sweet Basil." (Q#15) - Virtually all the respondents (95%) rated the voucher system of payment as excellent or very good, 71 % of whom cited excellent. (Q#16) - All the respondents claimed to have interacted with the athletes. An equal percentage (76%) reported they interacted with them either at opening/ closing parties or during sports activities. (Q#'s 17a & 17b) - The average rating given (on a scale of 1-10 where "1" meant enhanced the vacation very little and "10" meant enhanced the vacation a great deal) for the extent to which the presence of athletes enhanced the vacation for each of the following members of a respondent's family was: Respondent Spouse Children 6.57 _ 5.38 (not applicable to 38%) 5.29 (not applicable to 67%) (Q#18) - All the respondents reported they liked Vail a lot. (Q#19y - 29% indicated they have been to Vail before while 71 % have not. (Q#20) - Other locations where they would like to see SPORTSWEEK take place included: (verbatims) - Washington State (location where variety of activities can take place). - Florida, Hawaii, Alaska. - Hilton Head. - I don't know. - Oregon, Wyoming (observer locations), Albuquerque {New Mexico- Ballooning capital). .} 6 Other Locations - cont'd - New England States, California (stay clear of humid states re: physical activity). - Mexico, Caribbean-winter, New England-summer, Vail-summer. - South (off season), Caribbean. - Anywhere that is 5000 feet or lower. Guadalajara. - Vermont or out east. - Aspen, San Diego, Arizona, Bermuda, South and North Carolina. - California (S. Diego), Texas. - None -prefers Vail. - California, Mexico, Arizona. - San Diego, Disneyworld, N.E. - N.W. (skiing), W. Canada. - Aspen, Colorado, Greensboro, S.C. - Caribbean, Beach locales (plus golf, tennis) .* (Q#21) - The majority of respondents (71 °!°) stated the season during which they'd like SPORTSWEEK to take place is in the summer. (Q#22) - 24% cited SPORTSWEEK reminded them of other vacations they've taken or heard about. These 5 people mentioned Club Med as the other vacation which reminded them of SPORTSWEEK. (D#'s 23a & 23b) - Most of the respondents (86%) claimed the length of SPORTSWEEK was satisfactory. The 14% who stated it wasn't satisfactory would have preferred a longer stay. (Q#'s 24 & 25) - 57% indicated there wasn't anything about SPORTSWEEK they didn't like nor did they encounter any problems. (Q#26a) - Almost all the respondents (95%) mentioned it wasn't an inconvenience to make their own air travel arrangements. (Q#27a) - With the knowledge it would require some increase in the total package price, 62% said they would have not preferred the airfare to be included in the SPORTSWEEK price. (Q#27b) - Virtually all the respondents (95%) reported SPORTSWEEK met with their prior expectations. (O#28a) ~~ town of uaill% 75 south frontage road vail, Colorado 81657 (303) 476-7000 March 23, 1988 office of community development TO: Donovan Park adjacent property owners RE: Proposed cemetery site - Donovan Park This is to serve notice that there will be a public meeting sponsored by the Department of Community Development, on Wednesday, April 6 at 7:30 PM in the Council Chambers of the Vail Municipal Building, to discuss the proposed community cemetery in Donovan Park. If you have any questions, please contact Rick Pylman at 476- 7000. Board of Directors Warren M. Hern, M. D. Chairman Jack E. Holmes, Ph.D. Vice-Chairman RogerFuehrer Colorado Mountain Club East Slope Coordinator Marka Moser West Slope Coordinator Chuck Ogilby Vail Doug Byren Colorado Water Conservancy Secretary Matthew Duhaime Boulder Treasurer Marty Sorensen Sierra Club Jeff Rennicke Boulder Advisory Committee Dan Luecke, Ph.D. Environmental Defense Fund Robert Gotten, J.D. Boulder Bob Turner Regional Director, National Audubon Society Darrell Knuffke Regional Director The Wilderness Society Lee Baker Colorado Environmental Coalition William Bird Mounsey University o1 the Wilderness Mark Udall Executive Director Colorado Outward Bound Sally Ranney American Wilderness Alliance Rosalind McClellan Environmental Center Director University o) Colorado Chief Counsel Frances M. Green, Esq. Program Coordinator Merry Havens 1130 Alpine Holy Cross Wilderness Defense Fund ~~C'~ MAR 2 5 1988 March 22, 1988 Town of Vail Council Members Ron Phillips, Town Manager 75 South Frontage Road Vail, CO 81657 Dear Town Council Members and Mr. Phillips, Thank you for your generous contribution of $4,000 to the Holy Cross Wilderness Defense Fund's legal efforts in the 1041 permit decision. We share the relief in the Commissioners wise but tough decision to deny the Cities of Aurora and Colorado Springs permission to build the Homestake II project in violation of the County's land use plans. - As you know, the Cities intend to appeal the decision. In the late spring, the Holy Cross Wilderness Defense Fund will be in Federal and Colorado Water Courts to challenge the con- struction of the Homestake II project. All of these legal battles will be expensive, but worth the fight. Thank you again for your valuable support. Sincerely, Merry Havens Boulder, Colorado 80302 303/447-2216 or 447-1361 PETER S. HITCHCOCK THE HOMESTEAD BERKSHIRE FARM MENTOR, OHIO 44060 Planning and Environmental Commission The Town of Vail Eagle County Colorado MAR 2 ~ X88 Mar 21,1988 Re: Public Notice of public hearing in accordance with Sec 18.66.06QJ of municipal code of the Town of Vail on Jan 25,1988 at 3:0PIPM in the Municipal Building. With reference to the above item no.l --a request for a minor subdivision to create two Primary / Secondary lots on Lot 4, Block 4, Vail Village 3rd Filing,443 Beaver Dam Road - Applicants Ben and Martha Rose -- I wish to,as owner of the lot adjoining this property to the east, OBJECT strenuously. To identify myself, I am Peter S. Hitchcock and am the sole owner of Lot 3, Block 4, Vail Village 3rd Filing and have been since I bought the property in June of 1964. I built my in 1966 and it has been most enjoyable even tho my neeighbores to the west had a Duplex and the traffic has done nothing but increase which has been not to my liking. The open space which we now have is limited and if this proposal is approved will remove it all. The Town of Vail is saturated with dwelling units now and we certainly don't want any more. Let's keep what open space we have and keep our town not a jammed-packed bunch of dwellings. Please record my objection to the request made by the Roses.! Sincerely Peter S. Hitchcock Updated: 3/24/88 TOWN COUNCIL MEMBERS Name Mailing Address Kent R. Rose, Mayor 2905 Booth Creek Drive Vail, CO 81657 John C. Slevin, Mayor Pro Tem P. 0. Box 2335 Vail, CO 81658 Eric L. Affeldt P. 0. Box 1915 Vail, CO 81658 Merv Lapin 232 West Meadow Drive Vail, CO 81657 Gail B. Wahrlich-Lowenthal P. 0. Box 357 Uail, CO 81658 Gordon R. Pierce 1000 So. Frontage Road W. Vaii, CO 81657 Thomas I. Steinberg P. 0. Box 13 Vail, CO 81658 Ron U. Phillips, Town Manager P. 0. Box 1322 Vail, CO 81658 DEPARTMENT HEADS Spouse/Bus/Res Term Term Home Address Begin Expire Rayma/476-6340/3375 11/83 11/91 2905 Booth Creek Drive Diane/476-2482/3311 11/86 11/89 1538 Spring Hill Lane Fawn/476-0508/0185 11/85 11/89 4595 Bighorn Road #3 476-5483/5483 11/87 11/91 232 West Meadow Drive Leon/476-2251/6880 11/81 11/89 1448 Vail Valley Drive .East Unit Maritta (separated)/ 11/85 11/89 476-4433/5622 (leave message) U.V.I. Phase V, Unit 5 Florence/476-5695/5427 1022 Eagles Nest Circle 11/87 11/91 Karen/476-7000/6656 2507 Arosa Drive Stan Berryman, Public Works/Transportation Director Pamela Brandmeyer, Town Clerk Pat Dodson, Recreation Director Dick Duran, Fire Chief Larry Eskwith, Town Attorney Annie Fox, Library Director Ken Hughey, Chief of Police Peter Patten, Community Development Director Charlie Wick, Administrative Services Director ,~ lows o 75 south frontage road vall, Colorado 81657 (303)476-7000 office of the town manager TM March 24, 1988 Mr. Dan Mulrooney Lionshead Merchants Association 553 East Lionshead Circle Vail, Colorado 81657 Dear Dan: Y VAIL 1989 Thank you for your letter concerning the redirection of the Fourth of July Parade. I think you have a good point about the parade route and which direction it goes. In fact, two years ago I recommended to the Vail Resort Association by letter that the parade route be reversed. I am sending your letter on to Ms. Shelbi Williams of the Vail Chamber of Commerce who has responsibility for organizing the event. I would suggest that you and other members of the Lionshead Merchants Association visit with Shelbi and members of the Chamber Board about this issue. RUP/bsc cc: Vail Town Council Stan Berryman Sincer~e"ly, f /~ f~ Rondall V. Philli s P Town Manager ~~ ~~ ; 9.4•. ,, ti ,~ l ` ~ ~5~,, r~ ~X March 15, 1988 Ron Philips Twon Manager Town of Vail 75 S. Crontage Road W. Vail, CO 81657 Dear Ron: tt~C'0 MAR ~. 5 19~ The Lionshead Merchants Association has been meeting for the last several months on several projects to improve the Lionshead area for Summer Vail. The idea I wish to address here concerns a redirection of the 4th of July Parade. r'or the past 20 years the 4th of July Parade has assembled in the Lionshead area with the major focus of the parade and the judging in the center of Vail Village, and the Carnival and Awards Ceremony at Gold Peak. The Lionshead Merchants feel that a redirection of the Parade to assemble at Gold Peak, proceed through Vail Village and terminate in Lionshead should be considered for the following reasons: Termination of the Parade at Gold Peak and staging the Carnival at Gold Peak, as at present, draws the public away from major retail area of the Town. The area under the Gondola presents a less isolated, more attractive, well land- scaped, well maintained setting for the Carnival than does the area at Gold Peak. A termination in the Lionshead area would allow people to brouse, shop, eat and otherwise enjoy more of the Town while participating in the Carnival activities - thus potentially increasing income and sales tax revenue. The rountain Area adjacent to the Lifthouse Lodge offers a natural arena for the Parade Awards Ceremony, adjacent to the Carnival area - where the Town can show off major improvements that have been undertaken. ~~- Vail Associates would potentially benefit from increased Goldola Ticket sales through the exposure gained by having the Carnival under the Gondola - again increasing income and sales tax revenue. Please give these thoughts some consideration and get back to me with information as to my next step. Si re , Dan Mulrooney Lionshead Merchants. Association CC: SL-an Berryman John Slevin 553 East LionsHead Circle Vail, Colorado 81657 • 303.476-2754 I~~y ~teven~on 6487C Peachtree Industrial Boulevard Doraville, Georgia 30360 (404) 458-8488 ~~-~-c~ ~~ ~ v~.c. ~~~ ~ ~ ~~~ ~EG'D MAn ~ ~ 1y~ 3_zi- 88' C~,.~.Ll as ~.e ~ r~.C.~.... °C~-«-c.t .:~-a' ~ L~e-~.~ea~-~ ~,..c.,~ !~'~Y w~ .~z,.~-c-ec...~ia. q~ ~'~A ,k-~a,~ Ccu„ .2~'~t.c-t~ ~~ . // ~ ~ ~ ~~~~ ~~~ , ~-~-- G~°«-w..;-.~ ~ ~~.~'~.e te a... d,s -~EG'D MAR 2 4 198 MARGARET BASS GlLLlN 19 March, 1988 Town Council, Town of Vail 75 South Frontage Read, Vail, S.olorado 81657 Re: 443 Beaver Dam Road- Raspberry House Mr. and Mrs. Ben Rose- Minor Subdivision Request Dear Town Council: As a homeowner in Vail, I strongly object to allowing any changes in primary/second- ary zoning in my neighbourhood. Therefore, if this request is granted the quality and standards in our neighbourhood will be eroded. S er~` ~a~,~~ ~~ ~y~J yG~~ ~J G %tG ~ret Bass C' in MBG:mas 765 PARK AVENUE NEW VORK. NEW YORK 10021 (212) 137-71A2 ~~lG~~~ / RECD MAR 2 3 19~ Y// CClai Suite 1200/7887 East Belleview Avenue/Englewood, Colorado 80111 /(303) 773-2999 March 18, 1988 Town Council Town of Vail 75 South Frontage Road West Vail, Colorado 81657 RE: 443 Beaver Dam Road -Raspberry House Mr. 8 Mrs. Ben Rose -Minor Subdivision Request Dear Council Members: am the owner of a home at 197 Rockledge Road in Vail. I wish to take this opportunity to reaffirm my strong objection to the subdivision request dealing with Raspberry House at 443 Beaver Dam Road. Being a resident in .very close prox- imity with Beaver Dam Road, I feel that approval of the sub- division conflicts with the intention of Section 17.04.010c of the Vail Code. It also violates the Third Filing of the Protective Covenants of Vail Village (LAND USE, paragraph 2.1, recorded in 1963) which limits the number of units per lot. It is evident that said subdivision would not go towards pro- tecting and conserving the value of the land throughout the municipality and would contribute toward establishing a dan- gerous precedent for the future. There is more than enough traffic currently on Beaver Dam Road and at some point, in- crease to that traffic should be prevented. This particular situation represents the opportunity for the Town Council to support the wishes of many of the residents in Vail Village. Thank you for your consideration. Yours very truly, .~~'~ William B. Pauls WBP/vhl CC : Lawrence Levin Robert Kendall