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HomeMy WebLinkAbout1989-01-31 Support Documentation Town Council Work Session~~ VAIL TOWN COUNCIL WORK SESSION TUESDAY, JANUARY 31, 1989 8:30 A.M. AGENDA 1. Discussion of Marketing Committee Selections 2. Information Update 3. Other VAIL TOWN COUNCIL WORK SESSION TUESDAY, JANUARY 31, 1989 8:30 a.m. EXPANDED AGENDA 8:30 1. Discussion of Marketing Committee Selections Action Requested of Council: Meet with representatives from the Avon Town Council, URA, Chamber of Commerce, Vail Associates, and applicants to discuss the committee charges. 10:30 2. Information Update Ron Phillips 10:35 3. Other Li' 4 ALAN P.O. Box 549 p ~ 0181 Snaffle Road ~ ; Edwards, Colorado 81632 303/926-3004 DESIGN, INC. FA~:303/926-3303 ~~~ _ ^~~ qQT~ . ~ l~ ~aZr"~1..~~ ~~ J L ~~~ ~l '~~ ~4 ~, i~ r~ ! ~ t - 1 fit. :~k '~~' ~_4~ ~ ' ~ 3 ~ ~ ~ t .~_ ~ i ~'~ 7 - -.ter, i ~ ~ 7 r~; •.~ ~~ T . . +' , t , . L C . ' t ~ l b _ L ' V «. ~ ii ~ ~. (.,«~ ~a ~ ~ . c t ~ L \~ r ,~ ~~ i ~, 3-~ p g ~ c '~~ t ~ L'~ ~ 4 _ i ` ~ ~ ""+~ ~ ~ ~ ~ r I 6 ( ~7 i 1 ~ ~~ ~ J l ~ ~ t ~ 4 ' ~ ~ C c~ ~ C ~ ~ I ~ q ..~ 7 ~ ~ ~ ' ~ ~ ~ '1 f 7 ' y7 f (-.a ~ ~ r Ii~ -~ - . . . . . a J ~ i .t J ~ a -• a ... {„ - ~ ~ ~- ~ '~7 ~ ~ ~ r ~ 7 i ~ J t ~ ~ ~ i ~ 1 . ht.,e~ ~ ~ 7 v..LL7`i l;:.~ i. Q ~,~ j ' ... `.a~ i. J' ~ . «:1 i ,', . , .~ ~ 1 u ~ r:~ h ~' ~ ~ ~ s i . J , i ~ ~ i .~ k ~ ` , ~ ~ 4. . . « _. . .. . . , .. ~..v. .., ~_., .....~ „.. . i .. . :. ,_.,.a ~..:~ "e~ ~. e. ..st G.~..I;a 6.rn January 18,1989 Mr. Kent Rose Mayor, Town of Vail 75 South Frontage Road Vail, CO 81657 Dear Mayor Rose: Upon the advice and recommendation of Jim Gibson I am writing in reference to the upcoming Vail marketing committee. I am now a full time resident of the Vail Valley and have a home at Singletree. Also, I run my business from that address, and have done so for the past two years. My current firm is the product of the same one I owned and ran for thirty-two years in Chicago. While the letterhead stresses design as a primary line of business, the background of the company has been in advertising and marketing as well. Today, I still serve several of the accounts I have had for more than fifteen years, including Waste Management, Inc., the world's largest in that industry. Others that I have enjoyed as clients include McL~enald's, Brunswick, Atlas Van Lires, >`~lidas International, and many more. My firm has been the recipient of more than a hundred awards for excellence in design and sales promotion and my work has resulted in, or shared in two dozen Golden Trumpet Awards for public relations. For the entire life of the company I have had control of the day-to-day business management and have a fairly comprehensive understanding of fiscal responsibility. As a resident and business man in the valley I have a deep interest in the manner in which we project ourselves, and feel that I can make a measurable contribution toward this end. I have tooted my horn substantially, but this might be the only chance I have. Hopefully, you will find justification here to meet and expand upon the matter. Resp tfully, Alan M. arons cc: James Gibson Ron Phillips Jaynes J. Gibson 5137 RTorth Main Gore Drive Vail, Colorado 81657 January 20, 1989 The Honorable Kent Rose, Mayor -Town of Vail 75 South Frontage Road Vail, Colorado 81657 Dear Kent: I am very much interested in serving as a member of the Vail Valley Marketing Board. Enclosed is a summary of my education and employment. In addition, I have served on the original Vail Marketing Committee, which prepared the Request for Proposal.;: After the referendum was passed making the original license fee ordinance null and void, I served as chairman of the committee which drafted the current ordinance. I have also worked with the Town of Avon and Vail Associates to establish this effort as a valley-wide marketing program. Thank you for your consideration. J JJG/ng Enclosure -~.: cc: Rfr. Ron Phillips i ~~ ~_,~~ r: ~•i ~~ =.' ~,. ~3u ~:''.,. `, 1, ,~ . _`: ~. t::: ,;~;, ~_ . :,,... ,. ~~ ;, r, ,~ JAMES J. GIBBON 5137 N. Main Gore Drive Vail, Colorado 81657 (303) 476-0742 EDUCATION Carroll College Waukesha, Wisconsin Major: Business EMPLOYDIENT 3M COMPANY (National Advertising Company) DEC 1947-JUL 1986 During 1947, 3D1 company acquired several small outdoor advertising companies for the purpose of marketing a new product called "Scotchlite," which is a reflective material. Scotchlite is widely used today on traffic signs of all types, as well as traffic lane marking and many other uses. The outdoor company, National Advertising Company, grew to be the second largest outdoor advertising company in the country, and one of 3M's most profitable divisions. I spent 36 of my 39 years with 3b1 company developing that business. DEC 1947-OCT 1948 Servicing and repairing outdoor displays. OCT 1948-JAN 1949 Branch D1anager - Warren, Pennsylvania (Administration) I JAN 1949-MAR 1952 Branch Dlanager - Charlotte, North Carolina Responsible for all sales, operations and administration. JUL 1959-AUG 1972 District Manager - Great Lakes District (One of four districts) Responsible for total management of four branch offices. AUG 1972-DEC 1979 Marketing Director During this period, the company grew 107 percent. DEC 1979-APR 1983 Division Vice President and General Manager During this period, the company grew S1 percent in sales, and 83 percent in operation income. APR 1983-JUL 1986 Group Vice President (one of thirteen) - 3M Company Group: Advertising Services - h1y responsibilities included the following divisions: National Advertising Company - Outdoor advertising btedia Networks Inc. - Publishing Cable Networks Inc. - Broadcasting Media Services Inc. - Computer interface for ad services Total annual sales for the group was in excess of two hundred fifty million dollars. James J. Gibson Page Two During 1985 and 1986 I served as a member of the 1isconsin Governor's Cocaine Task Force. Our responsibility was to determine as best we could the extent and seriousness of the cocaine problem in Wisconsin. After many months of interviews and close contact with the D.E.A., we made our recommendation to the Wisconsin State Legislature, which included a total program for education, treatment and rehabilitation, and change in the law, making penalties much more severe. At this time, approximately 60 percent of the plan has been implemented. I feel my background provides an opportunity to assist in the marketing efforts of the Town of Vail. I will be most happy to contribute in any way I can. i . . JAS 2 3 1989 20 January 1989 Mr, Kent Rose, Mayor Town of Vail 75 South Frontage Road Vail, Colorado 81657 Dear Kent, As a former member of the Marketing Advisory Committee and the ad hoc coordinator of the summer film, I would enjoy being a member of the Vail Valley Marketing Committee, Stage one is completed, but the real work is ahead, and I have a fair number of ideas both on how to make Vail more "user friendly" and how to generate a marketing plan to bring more guests in the summer, Let me mention parenthetically that the summer video movie will be shown in various high activity places during the Championships which is the result of a lot of entities working together and in essence putting their money where "their mouth is"o Pursuant to the RFP, I have attached a biography, Sincerely, Jeff Bowen 5047 Main Gore Drive Vail, Colorado 81657 476-2701 ~° L"D J A N 2 3 1989 PETER G . ( JEFF ) BC7rTE,'N Age: 49 Married, 2 Children IDUCATION Nir. Bowen graduated from The Loomis School in 1956 and from Lawrence College in 1960. He attended graduate school at the University of Wisconsin (Law), The University of Denver (Law) and has completed numerous CLE courses relating to real estate law and taxation. BUSINESS Currently, Mr. Bowen is President of The Investment Group, a real estate acquisition and investment advisory company which he founded in 1975. He has been in the investment advisory, acquisition, commercial development and commercial real estate businesses for 26 years. During the early 1970's he directed the commercial divisions of two major Denver real estate companies . Mr. Bowen is general partner of eig}it Colorado real estate limited partnerships. He has administered eighteen real estate limited partnerships over the last fifteen years, which generally were in default when he became involved. He was a CLE lecturer on syndications for the Northwest Center for Professional Education. (1983) and was listed in the 1983 edition of 4rho's Who in Real Estate, the 1984-85 and 1986-87 editions of Who's Who in the West. Mr. Bowen has published several articles, two of which relate to the administration of real estate limited partnerships. He is certified as an expert witness (real estate) Denver District Court. OTHER AREAS OF SERVICE During 1985-86 Mr. Bowen was an elected member of the City Council of Greenwood Village and was elected Mayor Pro tem by the City Council. Greenwood Village is the location of the 500 acre Denver Technological Center office park. In 1983-85, he was a member and the vice chairman of the Greenwood Village Planning and Zoning Coimiission. Bowen has authored portions of the zoning ordinances for Greenwood Village and for several other cities. He was a member of the Colorado Council for Economic Development, the Board . ~ ~~ of Directors of the Colorado Plan for Apportionment (1966), a speaker for Forward Metro Denver (1966-67) and completed four terms as a board member of the Lawrence College (now University) Alumni Association (1966-86). Bawen is an RMSIA/PSIA Certified Ski Instructor and has held a pilot license for more than 25 years. January 24, 1989 Mayor Kent Rose TOWN OF VAIL 75 S. Frontage Road Vail, CO 81657 Dear Kent: I have read with interest about the new marketing committee. It wouid seem that my background and current status could be of some interest to you and the council with regards to that committee. Most of my working background has been in sales and marketing starting with Burroughs Corporation as a salesman, then progressing to sales positions with American Bank Stationery (one of the largest financial forms printers). I spent 22 years with this firm, advancing to Vice President of Sales and Marketing. Total sales far the company approximated 100 million dollars and my marketing budget was in excess of 5 million dollars. In 1978 I took an extrernely early retirement from American Bank Stationery, which by now had become a division of American Standard Corporation. Those years had given me experience working with a huge ($3 b illion) corporation while concentrating on a much smaller division's marketing needs. My family and I moved to Vail where I took a position with Timberline Properties as salesman. I was appointed sales manager after 6 months and was responsible for all aspects of that sales and marketing operation. My wife Barbara also vrorked at Timberline and in addition, was instrumental in organizing the MLS System in Vail. In 1981 we returned to the East Coast to become manager of the newly forming real estate division of Alex Brown and Son's; the oldest investment banking company in the country. This consulting opportunity led to the formation of nay own managing consulting company, specializing in work with entrepreneurial firms in the middle Atlantic States. The ongoing desire of my wife and myself to own a country inn led us to Vermont i n 1986 where eve bought a smal 1 i nn 1 ocated i n 4Joodstock . Our sons became involved in the inn last summer, allowing us to re-kindle our love for Vail where vre had o::ned real estate frcm 1978 until 1984. Last summer we bought another home in East Vail and have been here since that time, except for brief trips to Vermont for business. I have very strong feelings about Vail and Vail's future. The marketing approach is strongly needed and I would like to volunteer my services as the council sees appropriate. Cordially, /n / /~ .C.~-~ J1},~/c Bill Hough 5033 Snowshoe Lane Vail, Colorado 81657 476-0904 s p--a ~_ LL1 ~~~ • - ~ ~r: January 22, 1988 Mrs Kent Rose Mayor Town of Vail 75 S, Frontage Road Vail, CO 81657 Dear Kent, REC'0 JAM 2 51989 ~ ~:; ~ ~ ~.~ I would like to express my interest in serving on the new Marketing Committee o My interest is community-oriented, and I only offer my service because I believe my background would be an asset to the committee, I have been a resident of the valley for 2'-~ years, and have formerly worked in the capacity of Marketing Director of Beaver Creek for Vail Associates, I believe that I work well with VA's marketing staff> I presently have my own marketing firm based here in the valley doing nationwide marketing programs in both the USA and Canada developing programs for specific lifestyle groupse I've been involved in near-identical situations to this community's marketing "crisis", It's not new, nor is it uniquee I've been tasked with building year-round business in a winter-based economic region before, In one five- year period, I directed a seven-fold increase in summer business at a primarily ski-oriented resort in Upper Michigan. As a community leader, I was a charter Director of a newly formed Convention and Visitor's Bureau, and previous to that, the first President of a 3-county Tourism Commission involving atwo-state border areas Those efforts are successfully continuing today < - . I am extremely sensitive and familiar with how provincial and parochial interests as separate factions can band together with the common goal, "in order to get a bigger piece of the pie, create a bigger pie", If there is one single. thing that I would state regarding my feelings on the selection of a marketing or public relations firm to do the job for the conunittee, I feel that it is the Committee's responsibility to see that the money is invested wisely for the greatest return, and not simply "spent", In this business, there are many ways to spend dollars that do not involve media, to get businesses I believe the committee should clearly look for a company or companies that offer a comprehensive approach, Likewise, many things can be accomplished without spending the dollars, through leveraged relationshipso~ The answer isn't always to throw money at ito I would be happy to meet with you or other appropriate members to discuss my interest further, Thank you for your considerations Sinc~errely, 48 East Beaver Creek Blvd., Suite 308 ~[~ v/ P.O. Box 2063, Avon, Colorado 81620 Om Br1tZ 303-845-9150 FAX 303-949-5050 .. ~„ ~ ,' , - ,` ~':;~~ ..:, '. S.4 . . '.; ~; :,';; , .' '.s ,.: t . ~ ~ ~ _ •'1 Native of Glencoe, Minnesota , 1973 - 1978 Graduated from St. Paul (Minnesota) Tech-Voc. Institute (Commercial Art Certificated), and Gogebic Community College (Michigan), (Ski Area Management Degree), , 1978 - 1979 bodging and Marketing Director, Ski Brule, Inc., Michigan ,. , .1979 - 1982 Marketing Director, Indianhead Ski Corp., Michigan 1982 -.1985 Vice-President, Marketing, Indianhead Ski Corp., Michigan 1985 - 1986 Vice-President, Marketing and Real Estate Development, Indianhead Ski Corp., Michigan ,~. , 1986 - 1988 Director of Marketing, Beaver Creek Resort/Nail Associates, Inc., , 1988 - President, Vertical Marketing, Inc., Colorado 1973 - 1976 Staff Miss Teenage Ntinnesota Program ' 1981 - 1986 Director, UPTRA/Upper Peninsula (Michigan) Travel & Recreation Assn 1982 - 1988 National Ski Areas Association (NSAA) Marketing Committee , ' ,. ,1983 - 1986 Director, Midwest Ski. Areas Association - ~ . ~ , ,, . ; ., ,~ ~,'; ~' ~.1983 - 1984 Director and President, Superior North Country. Tourism Commission/ :,,, ~~' ~ ~ i'~' ~~~ f. Michigan and Wisconsin i ~ ,, 1985 - 1986 Governor's Air Service Task Force (Michigan) ; '!` ~ Director, Gogebic Area Visitor and Convention Bureau (Michigan) ~ . , ~.~~~ ::. , ~ D - ;k4~A '1986 - 1988 Colorado Ski Country USA Marketing Committee , '~'~ ; 1987 - . "Director, BRAVO! Colorado ~ ~ 1~`''. 1987 - 1988 Director, Beaver Creek Resort Company ~ ~ ~~' , ,~'; ~'~" ,4't ~ ~: * * * .. : Formerly President of Indianhead Health and Racquet Club, Inc. "''f . ~ ~ Formerly Vice-President of P.B.P., Inc./dba Gogebic Scenic Railroad .. ~.:;;'1 . . Er' t, Single Parent, two children: Amanda and Olivia ~~ . I ~ S; t ~i ..atir yt, , ~; ' _ ~ ; ~..F f+ III Reside in Edwards, Colorado ~ s , ~ ~ ' " `~'' "` h 3 J ~ y 4~ f! '. '.. r ~~ t 1C , > / 1 k, ~ ~t ~t ' dl9 1~ry ~~` jyk,~ ~ ~ ~ ~ ~ ~ . t 7 {F t ', Y ii ~z1~~ t~ s .~'~tr u~Y fr .~~+~ ~ ~~~'t~'YY~~}~}fit l ~~ F '"' '.~ j~.~•_ ar ~' b 1 ~y y p 4 .. j' J Y i~ - 1 Fl S~L '{ y 'i i,C ~ J ~~ r Rl~ I ~ f ~ f'S ' k ; ,~ ~ ' a .. _ F .. 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Y ,, 122 east meadow dnve Vail colorado 81657. , (303) 476-2266 ~ ~~ '~ ~~ ~ ~ ~ p o drawer 5530 tt; avon colorado 81620 ~ ~ (303) 949-1600 +~~,~~~~+.` 'r ., I+~ 1 ~". •~ f r '.1 ,r i;Fi ,al r,! l +' h 4r.: ',)~1 { ~r1. ~' " -1: '..t ,5 L~. rh r t 't{jl..Gi j1,~ ~jj lifi~ *51 • ! i At 1{" h f 1 _' , f } ~ , i ~#'r~~ ~1 Ilf ~1~~~~ Mayor Kent Rose " ~ ` ; s G °i 1 L " , r, x°; +`~ ~ ['` +ii ?t'A , "~tY'aa.15~11~ih"'4} °li ~ ~'~t 'TOWN OF VAIL ~" .:1~ •k ~; r 1 I rl • r., 1 +~~ J tli~a ' ' ~'>1 sIV~Ei;,~`~? ~ :75 South Fronta e Road ~ " ' ` It err' ~" ~ r ,~ t ~~ tr ,a~ })<tlt,~~~~~ L:~ v 5 !' 4 s r ,, 1 t 1 i x, 5 j )tM '~'u ' .. g , . ? 1 rp p 1 r J.. ~ 1, : ~ {'a•L ~Y 1 ~ s t s -+ 1 r + w~ t : 1+h 1, t ~ I 1 r r P!?I ~~ ~e'~~ ^~Vail, CO 8165 +,,, ,'t,, 1~ i~ ri y~l ;,r ~ J,r ~ r ~ ,r tl l~ , r 1,~g1+ ~Y ~ It 1 1 J J, ~ ti ~ 4 rt ,t .,t ~~: L 1 ~d17~SQ' ~ t i~~~~l f~ .5~ t~t' - 45 i t •t s r r 1 . 1 t rt. ~--..'J j€}e ~to i" : .. ~,t , i. ! j, P i l ~ t t ! t - a + -~ r : 1 ~.,. off *'1 ~a~f 1M1`r +,J t } '3 ..i .~ t § > '..,~ ! ¢ +-, yr 7. A a ~ rl 1 ~u- 't 5 1, n rt M rk 7;jtr ! ~ 5 r ~~ l7 f 1 t ' ttY tr f h k ,x+ - "A eY ?Y .~ r t i " r " q + t ~' +rN+~. li~yy 1 t~1 rj t}' i , ~ t 'v ' i i t ~! , " c r {. " 3 0.} 1, aN i i p, . l a , µ r - q' } -,1. Y ,+ h jj+ F ~i P ~ 1. u t .a ~ ~ 'i a. +A41f< It, ~ 4 -i ) '' ~ 1 ,~ 1 r tr.',r r ~ 1 I '~ t :x t i t.. y a ~ ~. ~ ~ ra":1 ~ s~ifxr. •x tt . ~' r f t- 1 ~ S 4 -') 5 t t~,+, t ~ 1± i M1 i; t (~ri A +f l!j [ 1 rly 1. ~ I ~i fa t~t, r• J "J,. r ty , rr , ,f / t. ', P ~i Li 1 s; Dear Mayor . >, " ~q iF a +, J 1 a yr, b -r: `~ St °r ~~, r ~S: , L,,r 1 f : ~ ~' 7, y r ~~ 7 a _ t 1 r t r !•~ 1 r + Itir~,, YF ty f ~~ `~ r t r',ti^rrk'i A k t11 v ~ ,. ; - r. c ~ ~ ~~~ ui?'~~~ •,'1 r "• r ; ~ r x 1 r~ .:-. ,.:, 5 ,, t dial, t ! '. ~ "r. ..`°~ r :,• ! i... "'! Y r " i ~ru.°`pp~r ~x'r. ~, t t' t,";k~r .4,.. +• e"t r yr !.k ~ ~,,,r fff; ... .. , ,... ,, !. r: €r ~,; a ~ ,lJr`1~ i,t" t'E;e This is to .request appointment to the VAIL VALLEY MARKETING COMMITTEE .'" ~, ,~,Y ~' ,; rt.. f ~( f b.J:yf '., f+.., 6 Y.: r } ety L1 -.2 •., .' t ~ ,~' ~ ~1 l lli l~Y S ..."fil ~f Sy rl'N • 1[ ', .41 u.. } t ~{a' 4 . •.-i ;. F ..' .. 4 :.. ! i `i, 1t F7l '•t~3~~~ a~ l;~ <,', ~~;As you know. I did. actirvely ;participate on the original Funding Committee and strongly ,,~~r~,l„ ,~ .. ~' II ~. ~•,. ~ ._ :• 11 +• - , i. .k+ , 1311'-t, ~ } 1 r2~}p f>k ~.~r. ,+ •'• .support ,the Business License Fee based financing plan. ~ ~ ~ rt t, t " t , , ,, ~ ,i ~' s+ ~ ~- 1. ~ ~,~'r r.t\ "u ?,q wt {, f 7;';; rr~'}! , is;;;k•1. •°t 'r..'t ,'. r c;,jl , 1 '~ Before coming to Vail and opening my own travel agency, I was a senior marketing executivei4;+".~~' .- ,; ,., ~ ,~at.one of the world's largest international advertising agencies, working both in New-York; `~,r;4y ~~~ ,for: i'six years, .`and..iq Europe •;•for ~rthree> ,I ;am' ,familiar with developing good marketngl:~4 ,••~ plans, based on solid research, and implmenting these plans with high impact advertising,`' •~ , regional promotions, and other cost ,effective activities with a meaningful message. ti z~rw, ~'°~`' ~~+;al +,' ,Being ~ ~in ,they travel ,business, ~ ;I am ~ veryaware •, of the ~ potential of..the..VAILVALLEY asw~ant'~ ever 'more appealing world class resort that has 'not yet met its destiny, particularly 'as"•: ~1~'tk~r~ta La ~ Summer . •destination.,.,As • a small ..businessman, ::;I.ram.lalso well aware that we „need . to 'make ~"~~ ~` ~tithese marketing`s dollars ~ count "{:-That 'these precious funds be properly cultivated `'to .bear'""` r r ,, ~F fruit `.,for`'the entire. communit `~ , + '~:lul.j~ s 4r 1 r ' ! , .; i ! ~ ,;,~!`- ;~,$t r. y cl ~ t~`'fL x J -',~,. ,} €, f ~r '~ + ~pGry'tn a4Jrd1 „~ ,+'J+i, ~, fK~.e;B;~'7 ~"}r':. 1'.+n[,;,li,l.~ d, ai,.f'•'1Nl~as'-a.•::4.>wrr7fl.,'AuJ _>tl.t.Yn+' ,rlli.~xr-p a.~~4`r-t"~r .FniP:?~ i1...~.t.`~1~~[+e,rays`•%.~3~.Y...~52•`vfi~}.;~~~~.',, .f ~....!.' ..it.*xr~•}.9:'1 1~;i~~3. ~1 <-i~tt1>!'k^~'. ~~~i~~l'd~ .Sincerer a ^''i 77",r t. 'F "rt„q fr r v r. ,,u c tY „- ~, t ^5y ~`'fi iC~Y~,y ,r i , lz , Y ~. )'~'', a.-: a i ~Ji.y c s Fhd' 'r S pJ1tTp,., Y '. -t'm ~} r Ft(,;.,Btr, j,,,. °, ~'nl~~N: could be delighted to talk with you ~'or other: council members"as may be required to 1r .;, ~f33a~e;ir'rt"`fa`g 1'r 'eta`"^ft`s a ~'h ~ ~ f J. . -help obtain 'this .post /;,~, ~ > 3r ~ h,~} r, , .~ P~ ,~;~; .,~ ,r~ 1 ,; i z , ~ s rl ~ '" 1, , r,, ',. %t~~,fa'~js,~'~~`',tll; fti'; eil'. ,1 Nis ,,ia a~~,` ~{^e~,4~s'~Fi~~'r~'~a3~r4yrc~~~~It,{F'l ~ , . +~f €t~({t'<`fiT'1!~f tf1'"~i r I ar 1 t 1 S•r (I°S :1 "alt rj. jl f ~t ' w ~ jj~ '~ r "~ l{ 1' a t t 7' 4 ~~ r F d I ~ S r, "~' 1 ,2S rtC 1 ,~ ~ ~~{t~l ~ s "Y Y ti,- ~ ~ U ~ i ~ E`i/f"t'I'y ,+.. ; ~. 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I+ ) t v~ , " ~I ~')~1 ~'~ -_ r ~ 2 l !~' `^jl 9. ~ ./vr . r f rr (; u r~ i S i n 1 (,x ! r,. , i~•~~ - ]' ~ 'tY .t.P t 6 4 t a n t ~ - ,, t. .-... .. .._,_,.~ rel..-.:-.... ,..._.. _., .. ...,a .._ --.,..a.__.-Y ~ _. ha,~F~......»..F.. -a .............., .. .~..,_.~_n~~. r..V.._.. ~._~ ~_. .__ .u. ao~~ ~~ JAN 2 71989 ~ .~.. ~ ~1~'Ja ~3 ° 476 •~S~ 71~x 950269 January 26, 1989 The Honorable Kent Rose Town of Vail 75 South Frontage Road Vail, CO 81657 Dear Mayor Rose: I would like to express my sincere interest in serving on the Town of Vail Marketing Committee. Having been on the front line, so.to speak, with prospective Vail visitors via travel and trade shows, exhibits and meeting planner conventions, I am clearly aware of the need for promotion of the Vail Valley as a year 'round destination. Much to my dismay, many people with whom I've met personally "out on the road" would not have given thought to Vail as a summer vacation or conference location. At Manor Vail, we agressively pursue the summer business market. Approximately two-thirds (2/3) of our entire advertising budget is spent on promoting business into Vail during spring, summer and fall. But alas, one lodge can only do so much. It will take a canbined and cohesive effort to accomplish such an important objective. In my personal opinion, it would be a privilege to be a part of this aonunittee and toward that goal, my resume of related qualifications is attached for your review. Thank you for your consideration. Res tfully S 'tted, Peggy lips Vice President Sales & Marketing PC/sg - Encl. vAi~ ' BEAVER CREEK ' ... - 19139 ~LVRLD ALPWE ~. . _ .. SKICHAMPIONSHIP$ ~ I'~ . .. ~ a. 4_' Resume Margaret E. "Peggy" Collins Vice President Sales & Marketing For Consideration Manor Vail Lodge Marketing Committee 595 E. Vail Valley Drive Vail, Colorado 81657 .. Office Phone: 476-5651 Home Phone: 845-9085 Related Qualifications: - Extensive experience in hotel sales and marketing as follow: 4 years (and currently), Vail 4 years, Summit County, .1981-1985, before settling in Vail - Additional geographic locations: * Anchorage, Alaska * Los Angeles, California * San Francisco, California Indianapolis, Indiana Thus, I have gained invaluable insight to numerous advertising and marketing concepts. (* In these areas, I was called upon specifically to do a marketing performance report for the hotels.) - Responsible for annual marketing plans for each of the hotels with which I was associated. This obviously entailed great research of the market place and competition of the various areas. - Responsible for creating, administrating and maintaining annual advertising budgets. - Participation in trade, travel and exhibit shows nationwide. Spending a great deal of time on the road, on behalf of these lodges, has proven to me that we need a comprehensive advertising program for Vail. While the area may be known as a World Class Ski Resort, people in our own Continental United States need to receive the message that we are indeed a year 'round destination. - Screening and selection of advertising agencies I have experience in selecting various agencies for a variety of types of hotels. This includes agencies for: new hotels, corporate hotels, airport hotels, convention hotels and resort hotels. Each situation required its' awn criteria for establishing the most appropriate agency. ~: ~~ ~; .. _:. .~ u ... .. January 25, 1989 REC~C JAS 2 71989 Mayor Kent Rose Town of Vail Vail, Colorado Dear Mayor Rose, The Vail Chamber of Commerce Board of Directors fully support the Vail Valley marketing efforts and the Town of Vail funding of a mazketing program. Now that the Vail Chamber of Commerce is a duiy formed organization with representation of Vail businesses as members, we feel that it would be appropriate to have a Vail Chamber Board member on the mazketing committee. It would open lines of communication to the Business community and as well as allow input from the local businesses to the marketing committee. We as the Boazd of Directors would highly recommend Frank Johnson for your consideration to serve on the mazketing committee. Mr. Johnson will submit his resume under a sepazate cover. We feel that his yeazs of experience in national marketing and advertising qualify him to be a tremendous asset to the committee and the business community in Vail. We appreciate your consideration in this matter. Thank you. Cordially, Vail Chamber of Commerce Board of Directors: Norm Ladd, Susan Butterman, Bob Scheid, Frank Johnson, Harvey Tashiro, Michael Staughton, Jerry Oliver, Mike Robinson MR. AND MRS. STEPHEN M. MILLER sox 1713 ppCC n VAIL, COLORADO 81658 nLC'J JAN 2 71989 January 26, 1989 Honorable Kent Rose, :Mayor Town of Vail 75 South Frontage Road Vail, CO 81657 Dear Mayor Rose, Please accept this letter as my formal request for consider- ation by you and the members of the Vail Town Council, to fill a position on the Vail Valley Marketing Committee. I am fortunate to be a member of this special community, since the fall of 1969. Currently, I am a resident of Avon with my wife and two sons. While wearing an assortment of hats in those many years, I have had experience in government, money management and the salesmanship involved in the many services that were offered to the community, under my guidance. Currently, I manage two thriving businesses with offices in Eagle and Summit counties. One business has served the community for over eleven years, while the other saw its '. inception on or about November of 1987. In the fourteen months that the newest business has operated, my marketing efforts stimulated sales higher than the other forty franchise/dealerships throughout the United States. Those same efforts increased sales in the sister company, as well. More importantly, I think that I offer an understanding of the area; its people, its guests, its needs, wants, and future. While a clear diversity lies in the upper Eagle Valley; a true, well defined and effective marketing plan is necessary for us to continue to enhance our many amenities for resident and guest alike. An equitable plan with attention to good management and fiscal responsibility, will not only help the summer trade, but strengthen the year 'round product that we are all so proud of . (2) A detailed employment resume' and list of references will be supplied upon request. I appreciate your c:onsideration and look forward to answer- ing any questions t=hat you may have of me. Sincerely, Stephen M. er ,, 303/476-1163 ~~ ~~~~ 800/P1C-VA1L 2 5 ~98g REC~~! J AN January 23, 1989 Gayle Molloy for the Metro Recreation Board Overland and Express Travel 122 E. Meadow Dr. Vail, Co 81657 Dear Sirs; Please consider this letter as a strong protest against your proposed charges for skiing on the Vail golf course for the following reasons: It penalizes cross country skiers who select Fallridge for their lodging because of the free access to Nordic skiing. It penalizes all the golf course residents by taking from them one of the benefits of their ownership on the course. It also penalizes the many locals of all ages who use the course and for whom so little in Vail is free. Vail needs to offer additional incentives, not fewer, to attract senior citizens who no longer Alpine ski but still enjoy the beneficial exercise of the free cross country skiing. These people have more discretionary income than any other segment of the skiing market. Your proposed charge would be a deterrent to these skiers also. Since the Alpine skier market is a flat one and has been for several years, we need to attract skiers of all ages and types and this proposal will affect this total market negatively, rather than positively. i.'e urge you to discard this proposal and allow the locals and visitors free golf course skiing just as we have done. - Sincerely, FzLLRIDGE CONDO:•fI~'IUM ASSOCIATION FALLRIDGE CO~L~iU\ITY ASSOCIATION S:L~PIRO TOk'~HOME 0[~~iERS CC: Ron Phillips, Vail Town Manager Kent Rose, Mayor of Vail for the Town Council '550 East \ ail \ alle~~ Drive e Fail, Colorado 81657° Managed by Brandess-Cadmus_Real Estate, Inc. r _, EAGLE COUNTY, COLORADO NOTICE CONCERNING SPECIAL COUNTY ELECTION MARCH 21, 1989 NOTICE IS HEREBY GIVEN that at the Special County Election of Eagle County, Colorado, to be held at the precinct polling places hereinafter specified on Tuesday, the 21st day of March, 1989, between the hours of 7:00 a.m. and 7:00 p.m., there will be submitted to the registered qualified electors of the County the following questions: Question No. 1 "Shall Eagle County, Colorado, be authorized to contract indebtedness in an aggregate principal amount not to exceed $7,060,000 for the purpose of paying the cost of acquiring and constructing a new County Administrative Building to be located at the site of the former facility in Eagle, Colorado, within and for said County, together with all necessary, incidental and appurtenant improvements, facilities, equipment and costs, such indebtedness to be evidenced by general obligation notes or bonds, long-term contracts or leases, to bear interest at a net effective interest rate not exceeding 10% per annum, and to mature during a period of not more than 20 years from the respective dates of the indebtedness, such indebtedness to be payable from general ad valorem taxes and other funds legally available therefor and to be sold and issued at one time or from time to time, in such manner and amounts and upon such terms and conditions as the Board of County Commissioners may determine, including provisions for the redemption of bonds prior to maturity upon payment of a premium or premiums not exceeding 3% of the principal thereof?" Question No. 2 °'Shall Eagle County, Colorado, be authorized to contract indebtedness in an aggregate principal amount not to exceed $1,120,000 for the purpose of paying the cost of acquiring and constructing an addition to the County Justice Center to be located at the site of the current facility in Eagle, Colorado, within and for said County, together with all necessary, incidental and appurtenant improvements, facilities, equipment and costs, such indebtedness to be evidenced by general obligation notes or bonds, long-term contracts or leases, to bear interest at a net effective interest rate not exceeding 10% per annum, and to mature during a period of not more than 20 years from the respective dates of the indebtedness, such indebtedness to BD7062 6 01/19/89 be payable from general ad valorem taxes and other funds legally available therefor and to be sold and issued at one time or from time to time, in such manner and amounts and upon such terms and conditions as the Board of County Commissioners may determine, including provisions for the redemption of bonds prior to maturity upon payment of a premium or premiums not •exceeding 3% of the principal thereof?" Question No. 3 "Shall Eagle County, Colorado, be authorized to contract indebtedness in an aggregate principal amount not to exceed $1,120,000 for the purpose of paying the cost of acquiring and constructing an indoor arena/ events center to be located on the County Fairgrounds in Eagle, Colorado, within and for said County,~together with all necessary, incidental and appurtenant improvements, facilities, equipment and costs, such indebtedness to be evidenced by general obligation notes or bonds, long-term contracts or leases, to bear interest at a net effective interest rate not exceeding 10% per annum, and to mature during a period of not more than 20 years from the respective dates of the indebtedness, such indebtedness to be payable from general ad valorem taxes and other funds legally available therefor and to be sold and issued at one time or from time to time, in such manner and amounts and upon such terms and conditions as the Board of County Commissioners may determine, including provisions for the redemption of bonds prior to maturity upon payment of a premium or premiums not exceeding 3% of the principal thereof?" Those persons who are 18 years of age or older who have resided in his precinct within Eagle County for 25 days immediately preceding the election and who have been duly registered in .Eagle County shall be entitled to vote at said Special County Election. :Persons holding a permanent alien registration card may be qualified electors. Those electors who are otherwise fully qualified to vote at said Special County Election, but who shall be absent from their precincts from 7:00 a.m. to 7:00 p.m. on the day of said election, or who by reason of their work or the nature of their employment are likely to be absent and fear that they will be absent their precincts from 7:00 a.m. to 7:00 p.m. on the day of said election, or who because of serious illness, handicap or elderliness, or because they reside more than ten miles from their polling places by the most direct route for public travel, or who for reasons based upon the doctrines of an established religion, shall be unable to attend the polls, may apply in writing at the office of the County Clerk and Recorder in Eagle, -- BD7062 7 01/19/89 i 4 Colorado, for absent voter ballots at any time during regular business hours on or before 5:00 p.m., Friday, March 17, 1989. If a voter is confined in a hospital or his place of residence on election day, or unable to go to the polls due to being absent from the County on election day, because of conditions arising after 5:00 p.m., Friday, March 17, 1989, such voter may apply in writing to the County Clerk for an emergency absent voter's ballot. Paper ballots will be used for balloting at the polls and for absent voter balloting. The boundaries of voting precincts for this election shall be the same as the boundaries of the general electic;i precincts for Eagle County, Colorado; the polling places for these voting precincts shall be as follows: Precinct No. General Area Polling Place 1 Red Cliff Red Cliff Community Center 2 Southwest Vail Vail Municipal Building 3 Minturn Minturn Town Hall 4 Edwards Lutheran Church 5 Eagle Eagle Community Center 6 Gypsum Gypsum Fire House 7 Basalt Basalt Town Hall 8 El Jebel E1 Jebel Fire House 9 Sweetwater Fire House 10 Burns Residence of Bill & Jill Schlegel 11 Bond-McCoy McCoy School House 12 Northwest Vail Vail Municipal Building 13 Vail Vail Municipal Building 14 East Vail Vail Municipal Building 15 Avon Avon Municipal Building 16 East Eagle Eagle Community Center 17 Eagle-Vail Battle Mountain High School 18 Absentee Eagle County Clerk & Recorder's Office Said election shall be held and conducted, the returns thereof canvassed, and the results thereof declared, in the manner prescribed for the vote for County. officers by the Colorado municipal election laws. IN WITNESS WHEREOF, the Board of County Commissioners of Eagle County, Colorado, has caused this notice to be given. /s/ Johrinette Phillips County Clerk and Recorder Eagle County, Colorado BD7062 8 01/19/89 FORM 967 P. Rev. 2.8a APPLICATION FOR ABSENT VOTER BALLOT-THE c. F. HoecKE~ co.. DENVER as~oe C.R.S. 1-8-103 APPROVED BY SECRETARY OF STATE ^ primary Election APPLICATI®N iF®R ABSENT V®TEIt'S BALLIDT ^ General Election - ~X] Special Election (Date) To the Honorable Johnnette Phillips (Name of County Cler ) Eagle ( ame o ounty I, am a qualified and registered elector (Print Pull Name as Registered) in Precinct County of Eagle and the State of Colorado and my residence address is _ (City or Town) (Zip) (County) primary Election ®nly: n/a (Designate the name of the political party with which the applicant is affiliated or wishes to affiliate.) Y will be unable to attend the polls from 7 APJI - 7 PM on election day because: (MARK i] IN SQUARE ACCORDING TO FACT j ^ I will be attending school. ^ I will be traveling. ^ tI will be absent from my precinct from 7 AM -7 PM the day of election because (Other Reason for Absence from Precinct) ^ +My work or employment as is such that I am likely to be (Nature of Work or Employment) absent and fear that I will be absent from the precinct from 7 AM -7 PM election day. ^ Serious illness. ^ 3Handicap. ^ Elderliness. ^ I reside more than 10 miles from my polling place by the most direct route for public travel. ^ My religion, which is an established religion of which I am a member, the doctrines of which prevent me from attending the polls. I am applying to vote as an absent voter at the ^ Primary ^ General Election on March ~ ~ , 1989 in ~ Special (Date> accordance with Colorado Election Laws. I1F I'®I.J C®MPLETE ANID MAIL THIS APPLICATI®N, Y®IJ CANN®T CI3ANGE Y®iJit MIND ANID G® T® Y®UIt PRECINCT P®LLING .]PLACE ANI) V®TE ®N ELECTIIDN I)A~'. PLEASE SEND ME AN ABSENTEE BALLOT AND THE NECESSARY SUPPLIES TO: (Street and Number) (Ciy or Town) (State) (Signature o pp scant ZBY Birthdate Social Security Number tIf absent voter ballot is requested on account of absence from the precinct, the reason must be stated or if on account of employment, nature of employment must be stated. 2Application may be signed by a member of applicant's family related by blood or marriage or in case of applicant's disability or inability to sign personally, his mark shall be witnessed by another person. 3If ballot is requested on account of handicap. the clerk shall stamp the affidavit envelope "Notarization is Not Required". The Colorado Absent Voter Law requires that in order for yot>r ballot to be counted it must reach the County Clerk's office by 7:00 p.m. Tuesday the day of election. TM ~,; lows o uai 75 south frontage road vail, Colorado 81657 (303)476-7000 January 26, 1989 VAIL 1989 This application for an absent voter's ballot relates to the Special County Election called for Tiiesday,.March 21, 1989. Ballots, by law, must be mailed to absentee voters a minimum of 10 days prior to the actual election, although you may complete this application now and forward it to the County at this time and to the following address: EAGLE COUNTY CLEF:K AND RECORDER Attn: Johnnette Phillips P.O. Box 537 Eagle, CO 81631 TOWN OF VAIL ~ 1,(~~J l~ ~ ~~ . Pamela A. Brandmeye~ Town Clerk ' ,. ~ lo~~ oP dai 75 south frontage road vail, Colorado 81657 (303) 476-7000 office of the tovun manager iM ~s;-. ~pgcl~ , ~~ R". .~ '~ ~' ~. S i~ ~ ~. ~T~~ ~9~9 January 25, 1989 Mr. Charlie Crowley West Vail Liquor Mart P. 0. Box 430 Vail, Colorado 81658 Dear Charlie: Thank you for your letter of January 24 concerning the qualifications for people to be appointed to the new Marketing Committee. The Town Council discussed Jim Gibson's recommendations with him and it was mutually agreed following the discussion that a qualification of a five million dollar business would not be appropriate. As you may have seen in the local newspapers, the request for applications for consideration for the Marketing Committee mentions only background in marketing and business experience. I appreciate your continued trust that the results will know if you have any further interest and involvement in this issue and come up to your expectations. Please let me suggestions for the marketing program. Sinc re y, Rondall U. Phillips Town Manager RVP/bsc cc: Vail Town Council REC'!? JA N 2 5 1989 January 24, 1989 qtr. Ron Phillips Town of Vail 75 S. Frontage Road W. Vail, CO 81657 Dear Ron, It was with great interest that I read an account in a local newspaper of a meeting with you, the Town Council and the chairman of the "Marketing Committee", Mr. Jim Gibson. As you are well aware, I am an opponent of the newly enacted Business License Fee, not because of the concept of raising money for marketing, but because I feel that the methods and formulas concocted by the "Committee" are grossly inequitable and unfair to the general business person in the Vail community. I have also expressed my concern that the "Committee", though obviously made up of well meaning and concerned citizens, was not representative of a cross section of Vail businesses and came up with an inept plan, particularly when compared to comparable plans implemented in some of our contemporary resort communities. I feel that Mr. Gibson's comments about considering people for the next "Committee" only if they have managed or marketed companies with at least $5 million of annual business points up the fact that his committee doesn't have a clue about the business climate or the needs and desires of Vail business people. I would hope that the requirements to serve on the committee that will spend my money and the money of every other business person in Vail will be such that an average businessman with the time (and that's the ley element if it is a reality to have to take a week out a business month to serve) and energy to do so could have an opportunity to fill a position. Sincerely, U~ Charlie Croc~~ley 1-31-89 i ~~ y g~', ~,yV,;,, ~`F; ~ ,py QUESTIORTe DESCRIBE THE EXTERTT OF YOUR FORPgAL I~,AREETIMG, ADVERTISIRTG AlUD/OR SAFES PROPROTIORT EDUCATIOYd ARID EXPERIERTCE o Debbie Marquez Michele Messenger Jeff Bowen James Gibson Alan Aarons Bill Hough Tom Britz Jan Strauch Peggy Collins Frank Johnson Steve Miller 1-31-89 QUESTIOMo SHAT %30 YOU SEE AS 3'HE OVERALL PURPOSE OF A VALLEY-SIDE ~ARKF'TING~EFFORT? Debbie Marquez Michele Messenger Jeff Bowen James Gibson Alan Aarons Bill Hough Tom Britz Jan Strauch Peggy Collins Frank Johnson Steve Miller 1-31-89 QUESTIONe DESCRIBE THE EXTENT OF YOUR EXPERIENCE IN CORKING KITH EXPERIENCED ADVERTISING ' AND MARKETING AGENCIES OR PUBLIC RELATIONS FIRMSe Debbie Marquez Michele Messenger Jeff Bowen James Gibson Alan Aarons Bill Hough Tom Britz Jan Strauch Peggy Collins Frank Johnson Steve Miller 1-31-89 QUESTIONa WHAT QUALIFICATIONS WOULD YOU LOOK FOR IN AN ADVERTISING AGENCY TO HANDLE THESE • MARKETING EFFORTS? Debbie Marquez Michele Messenger Jeff Bowen James Gibson Alan Aarons Bill Hough Tom Britz Jan Strauch Peggy Collins Frank Johnson Steve Miller 1-31-89 QUESTIONe DESCRIBE THE EXTENT OF THE ROLE YOU FEEL THE COMMITTEE SHOULD TAKE IN WORKING • WITH AN ADVERTISING AGENCY AFTER AN AGENCY IS SELECTEDe Debbie Marquez Michele Messenger Jeff Bowen James Gibson Alan Aarons Bill Hough Tom Britz Jan Strauch Peggy Collins Frank Johnson Steve Miller 1-31-89 ' OTHER QUESTIONSe Debbie Marquez Michele Messenger Jeff Bowen James Gibson Alan Aarons Bill Hough Tom Britz Jan Strauch Peggy Collins Frank Johnson Steve Miller 1-31-89 •~ OTHER QUESTIONSe ' Debbie Marquez Michele Messenger Jeff Bowen James Gibson Alan Aarons Bill Hough Tom Britz Jan Strauch Peggy Collins Frank Johnson Steve Miller January 25, 1989 Mayor Kent Rose Town Of Vail 75 S. Frontage Road Vail, CO 81657 Dear Mr. Rose, ~EC'~l J A N 2 ? 999 I am very interested in the new marketing committee being organized. Not only am I qualified, but I'm pretty vocal about marketing rights and wrongs and if I'm going to yell, then I ought to put myself in the position to help make a difference! So I would like you to consider me for the committee. I am the Advertising Manager for Christy Sports. I have been with the company since 1980 and handling all of the advertising since 1981. I am a department of one so that means I am in charge of all nine stores, all creative, all production, all media placement and buys, and all budgets. In addition, I design, produce, and inventory all of the forms we use. All of them! All of the communicating that goes from me to the nine stores has fine-tuned my communication skills. All of the freedom I'm allowed has sharpened my creative skills. And to keep track of everything and survive, I have become very organized! I am obviously not a resident, but I certainly have an interest in the town's marketing. I~~do read the papers and I know the previous committee had problems. Possibly a more objective view would be helpful. I'm looking forward to discussing the committee with you further! Sincerely, ., ~, i~.. M~c ele Messenger Advertising Manager Operations Office ~ P.O. Box I ~ Dillon, CO 80435 ~ (303) 468-2428 1. ~ 1 \ \ 1, ~~ ~` ~ , .. ~ ~. BERNETA COf11f11UNICATIONS.WC. ,~~ January 25, 1989 ~~~~~~~ Piro Ron Phillips Town Manager Town of Vail ~.~ 75 S, Frontage Road Vail, CO 81657 Dear Mre Phillips: - I would like to thank you and your staff for making my recent trip to Vail such an enjoyable visits I was impressed with the cooperation given to me by Leo Vasquez in finding a place to park my private coaches Leo has done an excellent job and I appreciated his help very mucho I will be returning to Vail for the World Championship ski races, and I plan to donate some of my time to the Valley Foundation while I am thereo The cooperation that you and your staff have given us will make this possibleo Thanks again to you and your staff for all your helps ~;;I; - . Sincerely, . ~ ,~I. ~- ' Joe Batson JB/mdg CORPORATE HEAD9UARTERS MADISON AT PARK PLACE, P. O. BOX 1369, AMARILLO, TEXA$ 79105-1369. 806) 376-7237 DALLAS: 1425 GREENWAY DRNE, SUITE 220, LAS COUNAS OFFICE CENTER, IRVING. TEXAS 75038, (214 5801288 FORT WORTH: 303 MAIN STREET. SUITE 323, FORT WORTH, TEXAS 76102, (817) 332-7557 ____:~ _._~.___ __ ~- __-- ____ C:D J~-N _~_0 1989 Ski World Comes fo Colorado! VAIL -For 15 days this winter, the eyes of the world will be on Colorado's Vail and Beaver Creek Resorts during the World Alpine Ski Championships (WAC), Jan. 29 - Feb. 12. Many Americans and Coloradans may not yet fully grasp the immensity of inter- est in this every-other-year "world series" of alpine skiing. Where skiing reigns su- preme in Europe and elsewhere, however, there is no such recognition problem. Ever since the day in 1985 in Vancouver, B.C., when the International Ski Federa- tion voted to award the 1989 Champion- ships to the Vail Valley, preparations have been moving forward for the gala event. The WAC will attract the world's 400 best skiers from more than 40 nations, 1,200 media representatives, and thousands of spectators per day. Unique U.S. Opportunity Americans and Coloradans have a unique opportunity -'to watch the World Championships taking place in America and in our own backyard. Only once be- fore, at Aspen in 1950, was this event held in the U.S. It is not likely to return to this country for many years. On-site spectators and television view- ers will see men's and women's competi- tion in all five of these alpine ski events: o slalom o giant slalom o downhill o super giant slalom o combined The WAC is more than a skiing competi- tion, however, with numerous other spe- cial events revolving around the races, as well. John Denver and Itzhak Perlman will provide entertainment to headline a series of enhancement events, including con- certs, barbeques, and ice sculpture con- tests.The Gatlin Brothers Band will enter- tain at the Western Athletes Party. Potential recreational skiing visitors need not worry about being inconven- fenced by events being held for the World Championships, because just 5% of the to- tal terrain at Vail/Beaver Creek Resort will be utilized exclusively for those events. Room availability is expected to be good, especially closer to the Championships when blocks of pre-reserved rooms are freed. CTB 4o Work iVledia In partnership with Colorado Ski Coun- try USA, the Colorado Tourism Board is a sponsor of the World Alpine Champion- ships, and will be actively involved in the event in several areas, including the fol- lowing: o Hosting a major media reception for 700 persons, including local, national, and international media members, at Beaver Creek's Village Hall on Jan. 30 o Information booths to showcase Colo- rado as a destination, providing the media, in particular, information and access to other parts of the state of Colorado surrounding their media coverage of the Championships; booths will be at the Westin Confer- ence Center, in the Trade Show Tent at Lionshead, and on the 30th of January J~;;' mof`, at Beaver Creek's Village Hall ® Pre- and post-WAC familiarization (FAM) tours of Colorado, primarily for international media; the emphasis will be on showing international media Colorado's winter product, including ski resorts, resort experiences, and sports-related activities and programs ® Information booth at Stapleton Inter- national Airport to provide informa- tion and assistance to World Champi- onships travelers ® Colorado segment, including slides, the CTB 800#, and a b0-second public service announcement spot cross-sell- ing the summer season in Colorado to be shown at 10 Escalante Interna- tional/US West information kiosks, one at Stapleton and the others in the Vail Valley ® Participation on the Enhancement Committee and coordination of a portion of the snow sculpture contest along the I-70 corridor "Gain Visibility" Holly Rouillard, News Bureau Manager for the Colorado Tourism Board, explains that Colorado will gain increased visibility worldwide because of the Championships. Television coverage will be provided by the European Broadcast Union all across the world, white ABC-TV will provide week- end coverage and ESPN will do each-day coverage to North America. Rouillard explained that to skiers, the World Championships are more important than the Olympics because the ski races are the feature event and do not share the stage with hockey and other events. She also notes that projections show that the economic benefit from this event for Colo- rado, during and after the WAC, is esti- mated to be more than $60 million, larger than if the state hosted a Super Bowl. See page 6 for World Alpine Ski Championships Schedule. COLORADO TOURISM BOARD o 1625 BROADWAY, SUITE 1700 ® DENVER, CO 80202 _ .,~ _ December, 1988 ~~ Colorado Tourism Board Bulletin 2 Decem:'~r, 198 C®lorad® C~-nvenf i®r~ ~enter° Ahead ®f ~che~ful~ DENVER - It often seems as though ~ ~ _ - most construction projects are perpetually ~ '~li„(' ` ~ ~ C~ f - --- behind schedule. Not so, however, with the ~~ ~ - - ~ - ~ - ~ ' ~ ~ ~ ~ "° new Colorado Convention Center bein g ' ', z ~ ~ ~~ - ~ ' (° '=` _ .. ~ ~ ~ - built here. ' ~ ; ~ i _ Ground was broken for the $120 million - "~ , - - i ~ -° _~~ . _ ~ ,.~ y ~ _ ~' r- ". '~ center on April 25, cement being poured for th ll i S b ` d , ~ a,;o ~ X ' ~ „=Y ~ -.~ t ' _ , u~ ~ ~ ` e wa n s eptem er and excavation ~ , ; ; ~ _ ,,~ ~ ~ = --~ '~~ complete in October. Steel framework is - _ scheduled to go up beginning in mid-De- " __ _ ~ ---~-^-~ "~ _ _ ~ ~~ ~,;;.a ",~ °-?~~~~~ --~ ;, - ~ ~ =, ~~, , , " _ b " - ~~ '° ~ ~ti ~ '" '"" cem er, and be completed in late June, ,~ v'' _ ~ , ~. r 3 _ : ~ ~c a ~t ~ ° ~ ~ ~~ ~ 1989. The entire facility is scheduled to °= ,,~ - ~- ~ i"~" r, ,-•' .r ~ ~" -~ ~~ 1 ~ open in April, 1990. ~ ~. Following are some staggering statistics ~~ - _ " ~~ -~ , ~''x4 , . ~ , ,-y f ~: - -=~ ~4_ about the new convention center: c~i~ , F _ - ~ • 300,000 sq. ft. of contiguous exhibition space • 100,000 sq. ft. of meeting space • 44 meeting rooms, all on one level • 35,000 sq. ft. column-free ballroom • 100,000 sq. ft. of column-free space in adjacent Currigan Hall • 65,000 sq. ft. of registration space • 16,000 hotel rooms within 20 minutes, 4,000 of them within walking distance of the new center Business Books Quickly The Denver Metro Convention & Visi- torsBureau reports that more than 20 con- ventions have booked meetings in the new facility in the first six months since the fa- cility was announced. Another 131 groups are holding tenta- tive dates for the mammoth hall. More -~::~t _ - ~ _.. .~ i .1 ,_ _ t a ~, ',: ~Y.. Construction activity at the site of the new Colorado Convention Center in Denver is evident as the area basks under a warm mid-December sun. The 300,OOp sq~. ft. facility is expected to open in Apri1,1990, and has already been booked as the site for numerous conventions. than 1 million tentative hotel nights are being held in association with these book- ings. Christian Booksellers was the first group to book the center, for use in July, 1990. The American Hospital Association was the second to book. Roger Smith, president of the Metro Convention. & Visitors Bureau, is pleased with the progress of the center and the business which is booking the space. "The convention center will prove a major asset for all of Colorado," he explained. "Colo- rado is one of America's most coveted va- cation states. The conventions will help boost business, and pre- and post-vaca- tions should also help strengthen Colorado's tourism economy." ~®nferer~ce ~'he~-e, Agenda ~esng Set DENVER - "Tourism: For A Better ~ Public kelations: Leveraging Tourism doing with their promotional programs. Colorado" is the theme of the 1989 Colo- Promotion Dollars by a panel chaired by Colorado's legislators are invited to acock- rado Tourism Conference, which will be Dorothy Collins, former Madison Ave- tail reception beginning at S pm, and the held Apri15-6 at the Radisson Hotel Den- nue public relations specialist, joined by annual awards banquet will begin at 6:30 ver. Bob Jappe, Executive Director of the pm. During the evening, legislators will be The Tourism Conference is the largest Summit County Chamber; Rod Hanna, introduced, the 1989 Colorado Tourism annual gathering of the industry in Colo- Public Relations Director for Steamboat Achievement Awards will be presented, rado. The 1988 Conference drew a record Ski Corporation; Mark Williams of and entertainment will be provided by the 425 attendees. KUSA TV in Denver; Mim Schwartz, Centennial Brass Quintet of Boulder. Travel Editor of the Rocky Mountain Educational Topics Conference topics have been designed to cover some of the most pressing tourism needs in Colorado. Topics include the fol- lowing: • Colorado's Pleasure Travel Market Segmentation, presented by Longwoods Research Institute of Toronto, Ontario, Canada • Hospitality/Guest Relations Training • Short Course: Tourism Marketing by Patrick Lynch, Chairman of Potential, Inc., of Boulder • Linking Culture and the Arts to Tourism by Sandy Guettler, former state travel director of Illinois, and Bill Moskin, leading tourism industry consultant from San Francisco • Capitalizing on Colorado's Interna- tional Tounsm Efforts News; and Lori Parsons, Morning News Anchor 1'or KOA Radio in Denver Special Events The Tourism Conference will offer at- tendees an at:tractivemenu of special events and entertainment, as well. On Wednesday evening, April S, at- tendeesare invited to the Colorado History Museum for dinner and tours of the facility. The conference will close on Apri16 with a gala evening, beginning at 3:30 pm with the first Colorado Tourism Expo, in which com- munities/counties/regions/individual prop- erties orbusinesses are invited to bring their trade/consumer show booths, video/slide promotional shows, and collateral materials for display so that all attendees can see first- handwhat other areas and organizations are Special OtPer Beginning in late January, the Colorado Tounsm Board will be offering a registra- tionspecial of $SO for the conference. Reg- istrationafter March 15 will be $75. Regis- tration includes all conference sessions, materials, entertainment, and six meals. The Radisson Hotel Denver is offering a special conference rate of $SO for standard room (single or double occupancy), or $75 for rooms on the Plaza Club floor. The Colorado tourism industry should watch for mailing of registration packets and criteria for the 1989 Colorado Tourism Achievement Awards in late January. For more conference information, con- tact the Division of Continuing Education at Colorado State University in Ft. Collins by calling 303-491-5608. Colora~a~Tou®rism Board BulletiQn ~9 V ~ ~K l~r T~ -n~~iry Levels DENVER -Year-long consumer in- quiry levels to the Colorado Tourism Board continued their strong upward trend in October, according to figures compiled by Jean Wolfe, Manager of Pub- lications for the CI'B. October inquiries totaled 24,884, a huge 87% increase over the total of 13,337 in October of 1987. Advertising-generated inquiries surged by 101% in October, with other inquiries moving ahead by 51%. For the first ten months of 1988, consumer inquiries to- taled 373,464, an increase of 72% over the first ten months of 1987. Following is a statistical breakdown of in- quirycategories and totals for October and ffor January through October, 1988: ®ctober, 1988 Total Inquiries - 24,884 (13,337 in Oct., 1987) + 87% October total inquiries included the fol- lowing: 0 21% (5,354) via coupon or other mail ® 45% (11,137) via 800# 0 34% (8,393) via reader service Of the total October inquiries: 76% (19,030) were ad-generated (vs. 9,454 in October, 1987) + 101%; 13% (2,559) were via coupon, 44% (8,298 were via 800#), 43% (8,173) were via reader service Of the total October inquiries: 24% (5,854) were from sources other than advertising-generated (vs. 3,883 in October, 1987) +51%; 48% (2,795) were via mail, 48% (2,839) were via 800#, 4% (220) were via reader service. ,lanuary through ®ctober, 1988 Total inquiries - 373,464 (217,717 in 1987) + 72% 1988 year-to-date total inquiries in- cluded the following: ® 22% (80,499) via coupon or other mail ® 39% (145,868) via 800# ® 39% (147,097) via reader service Of the 1988 year-to-date total inquiries: 78% (2,990,053) were ad-generated (vs. burn i al Pro ram Promotes ®river Courtes "It's Your Turn ...Signal!" is the theme of a campaign to promote use of turn sig- nals and, with that, awareness of driver couResy in Colorado. The campaign is jointly sponsored by Century 21 of the Rocky Mountains, Inc., Colorado Department of Highways/Divi- sion of Highway Safety, and the Colorado Safety Association. Campaign organizers point to numerous sobering facts in their case for use of turn signals and better driver courtesy in Colo- rado, facts such as seven fatalities, 628 in- juries, and 1,710 cases of property damage directly related to turn signal violations in Colorado since 1983. "It's Your Turn ...Signal!" can also strengthen Colorado's huge tourism in- dustry by helping Colorado residents be- come more courtesy-conscious, thereby providing a safer and more enjoyable expe- rience on Colorado's roads for the millions of drive-in visitors annually. Campaign bumper stickers and posters are being distributed to organizations, gov- ernment agencies, and the general public at no charge. Materials can be obtained by contacting your local Century 21 office, or by contacting any of the following: December, 1988 138,726 in 1987) + 109%; of these ad- generated responses, 13% (38,192) were via coupon; 37% (107,306) were via 800#; and 50% (144,555) were via reader service Of the 1988 year-to-date total inquiries: 22% (83,411) were from other sources (vs. 78,991 in 1987) + 6%; of these other responses, 51% (42,307) were via mail; 46% (38,562) were via 800#; and 3% (2,542) were via reader service The Tourism Board Publications/Fulfill- ment program also tracks consumer in- quiries within the CTB fiscal year, which began July 1, 1988 and runs through June 30,1989. So far in FY 88/89, total inquiries are running 62% ahead of the same period last year (75,856 vs. 46,858). 67% of these inquiries were advertising-generated, with the remainder from other sources. Ad- generated responses for the first four months of the fiscal year are running 90% ahead of the previous year (50,568 vs. 26,557), while other inquiries were ahead 25% (25,288 vs. 20,301). Century 21 of the Rocky Mountains, Pat Bowman, 303-773-2100 Highway Department/Division of Highway Safety, Mairi Nelson, 303-757-9437 Colorado Safety Association, Allen Monroe, 297-2111 rrs ~rouR ~~~d~a~b t SIGNAL@ iorao en 0 t National Tour Associati KANSAS CITY -Colorado was represented at the National Tour Association National Convention and Tour & Travel Ex- change here by a delegation of 40 in November. It was the largest Colorado delegation to attend NTA. Colo- rado attendees conducted aggressive business appointment schedules on the floor of the Exchange, attended educational seminars, worked to recruit attendees for Colorado's early-sum- mer NTAfamiliarization tours, and helped host the fifth annual Colorado Afterglow Rock Party. The Centennial State will be hosting two NTA FAM tours from June 11-18, 1989, including both northern and southern itineraries. An opening trade show will be held at the Flying W Ranch in Colorado Springs on the evening of June 11. NTA members who wish to be included in the trade show or the itiner- aries should contact: o Northern FAM -Steve Wyatt, Denver Metro CVB, 892-1112 ®Southern FAM =Jan :Bowman, Colorado Springs CVB, 719-635-7506 Colorado again joined with Days Inns International in hosting its fifth annual rock party, known informally as "Rock the Rockies Night."This huge event, which has become an NTA tra- dition, featured entertainment by Lou Christie, Leslie Gore, and the Regents. Days Inns, the Colorado Tourism Board, and the tour bus industry of Colorado all contribute toward the $30,000 party, which was attended by nearly 3,000 this year. Plans are already underway for the sixth-annual event next year. Eileen Gordon, Special Markets Manager for the Colorado Tourism Board, said response to the upcoming FAM tours and to Colorado in general was very favorable. "Several operators said they were going to offer Colorado for the first time, or ex- pand their Colorado offerings" as a result of the NTA Exchange or the FAM tours. Colorado Tourism Board Bulletin December,'1488 ` T®ur ®perat®r Mar~ua~ Project Underv~ray DENVER -Development of Colorado's first Tour Operator's Manual, serving the group and motorcoach segments, is well underway and should be complete by late April, 1989. The publication will consist of approxunately 100 pages and will be in magazine format. It will contain informa- tion regarding attractions, accommoda- tions, restaurants, services, road informa- tion, and model itineraries. The focus of the publication will be on those businesses in Colorado which can and will work with group tour operators. The manual will list prices, including spe- cific costs for attractions, as well as price ranges for accommodations and restau- rants. Input was received from tour operators on what information should be included and what format should be used for the manual. Kar:>h & Hagan Advertising has hired a research person who is compiling data to be included. Some information was compiled for the Vacation Planning Guide, and other is available in private data bases around Colorado. Eileen Gordon, Colorado Tourism Board Manager of Special Markets, ex- pests the Tour Operator Manual to be re- printed every 18 to 24 months. Gordon, who just returned from the National Tour Association (N'TA) Tour & Travel Ex- change in Kansas City, noted that the need for the manual was reaffirmed during the convention. "The manual is important to the tour bus industry. It's very much needed, and it should boost the tour bus business in Colorado," she said. Corte~.~ WC Address Changed CORTEZ -The Colorado Welcome Center at Cortez, the fourth in the state's growing network of gateway welcome cen- ters, officially opened for business here on Nov. 28 with 16 volunteers on staff. Just the existence of the Welcome Cen- terwasn't all that was new -there is also a kluge Sici Complex Awaits 11Vorld Event VAIL -Visiting skiers, both world-class and recreational, will find a huge ski com- plexbeing utilized for the 1989 World Al- pine Ski Championships. They will also find much that is new this year at both Vail and Beaver Creek. Vail Mountain, already one of the pre- mier ski resorts in the world, this year is adding 1,881 acres of intermediate and ad- vanced skiing with the opening of China, Teacup, Mognolia, and Siberia in the "Back Bowls" area. This, combined with existing Sunup and Sundown Bowls areas and the front of Vail, make this resort the largest in the nation with 3,787 total acres. The huge mountain is serviced by 211ifts, including six high-speed quad chairs. Vail has 3,200' of vertical fall. Beaver Creek, located nine miles to the west, has 800 total acres and a vertical fall of 3,340'. The mountain is serviced by nine lifts, including; one high-speed quad chair. ®inosaur Welcome Center project ®eliberations Upcoming DINOSAUR - Decisions on where to lo- cate agateway Colorado Welcome Center here could be underway in the near future following execution of a final contract be- tween Moffat County and the Colorado Department of Local Affairs (DOLA). The contract would release Oil Shale Trust Funds allocated to the region, allow- ing them to be used on a preliminary site investigation and design on two potential Welcome Center sites here. Information from the study would allow selection of the best site for a proposed Welcome Center. Information from the study would also be presented to t:he Colorado Tourism Board of Directors at its January meeting as a part of the Welcome Center Master Plan. If the Tourism Board of Directors gives approval to the Dinosaur project, the Tourism Board could continue to be in- volved with Moffat County and the DOLA in contracting for architectural/engineer- ing work and could play a role in design of the facility. new address as assigned by the City of Cor- tez. When you need to send brochures or correspondence to the Cortez Center, use the following address: Colorado Welcome Center at Cortez 928 E. Main Cortez, CO 81321 The phone number at the Center is 303-565-4048, and Gena Tollis is the Wel- come Center Manager. Quigley Resigns Trinidad Post TRINIDAD -Cris Quigley, Manager of the Colorado Welcome Center here since its opening in June of 1986, has resigned effective Dec. 31. Quigley and her husband Bill are expect- ing their fourth child in January. A search for Quigley's replacement is al- readyunderway. Nearly 40 applicants have qualified for testing for the position. The written examinations were held Dec. 14 in Trinidad, with oral exams and interviews to follow in January. Rani Untawale, CTB Manager of Opera- tions, says Quigley has been "an invaluable resource about Welcome Centers. She was the first manager hired, and she has helped us all learn the system." Under Quigley's leadership, the Trinidad operation now has a VolunteerTravel Counselor corps of nearly 60. The Trinidad Center hosted 115,000 visitors in FY 87/88. 11Velcorr~e Center System Receives ®eserved Praise FRUTTA -Recent correspondence from a Denver resident received by Colorado Welcome Center staff here reaffirms the important role Colorado's gateway Welcome Center system plays in the state's tourism economy. Arne R. Franzin of Denver writes: "I was truly impressed by your rest facility and Welcome (:en- ter in Fruita. W hat a wonderful way to showcase the best quali- ties of our great state. I have for years bemoaned the sad state of Colorado's rest areas and what a poor impression they lent on state residents and out-of-staters. Your facility clearly revises my feelings. I have traveled all over the U.S. and have never seen facilities to even rival the Fruita rest area. I intend to write both my legislators in the State Assembly to inform them of my pleasure. Keep up the superb work." Colorado Welcome Centers at Fruita, Burlington, Trinidad, and, recently, Cortez all perform a vital function within the tourism industry - providing a warm welcome, accurate infor- mation, and excellent facilities. They are daily reminders that Colorado cares about the millions of visitors it hosts each year. Welcome Center managers and volunteer travel counselors are critical to the entire system. They provide one-on-one per- sonal contact and assistance, just the kind of greeting which is worthy of Colorado. Recent research has shown that the Welcome Centers pay big dividends for Colorado. Guest registers at all the Centers are full of compliments written by visitors over the past two years, compliments which are richly deserved by the managers and volunteers staffs. pointments. The meeting schedule is'as a Denver, Jan. 2l - Northeast/1Vorth; Ce ~ Durango, Jan, 22-23 -Southwest Reg > Summit''County, Jan. 24-25 - Northwf > .Colorado Springs, Jan. 26 -' Southea JRPainnc' _ leveloped,ao yield 30,000 pack the approximately 1,000'packag rising popularity for Colorado ai Working with U:K. wholesalers and tour o because of he tourism setup in Europe, s< ::market development consultant 'and CTB T nnrlnn ".Tn Am~ri~-a rnncnm~rc''i.nll frnn~r. e very profitable and can develop a market which is kn~ ~r<high spending and loyalty." Eileen Gordon, CTB Manager of Special Markets, expli lat'British-who come toColorado on holiday stay in the C :nnal State, on average;'for nearly two full weeks and sp bout $75per person per,day, almost'twice as'much aszl American counterparts. Gordon agrees that the market is prime for developm We have very strong interest from operators in the rang roducts and services Colorado has to offer.'All kinds of ors. can benefit from this mission, including hotels and g the British, it is = sorts, attractions such as museums or historic areas, actvi n 'the upcoming likegolf, rafting, or racing;'ground handlers such as tour o parries, car. rental agencies, and bus lines. We'need to'ki aerators is crucial who',is interested in selling in the' U.K." is Blaine Henry, ' Colorado'vendors who-want to'meet with thc'U.K. op epresentative m tocsin order to have theirproducts included in U.K.pack ntly bookflights, ' should contact Gordon''at the Colorado Tourism `Boi h the vendors in ' 592-5510 as soon as possible. . r :.e s` v © ~ ~ II®~ E~ ~~11~ ER~i1~~~®®IS ~W~i DENVER - A unique tourism map Relations for the Colorado Tourism tributed quickly. about Colorado helped promote the Cen- Board, explains that the purpose of the Using the unusual caricatures of dino- tennial State and showed the benefits pos- map was to "help people learn about the saurs, the map side of the publication Bible from strong cooperative efforts. fun things to see and do in Colorado. highlights major attractions and natural Adolph Coors Company, KUSA TV-9 Coors was the sponsor, KUSA did the features of the state. Much of the remain- in Denver, Vickers, and the Colorado teasers and the promotion, and Vickers der of the space is used to list a calendar of Tourism Board combined efforts to pro- handled much of the distribution." Maps events from all across the state through- duce 200,000 of the promotional maps, were also available through Coors and out the summer season. which used "Dean" and "Debbie" Dino- KUSA, as well as at gateway Colorado "It was a good project, one that was very - saur to highlight major Colorado attrac- Welcome Centers and to air travelers at successful. I hope we have an opportunity tions as well as events sponsored by Coors. Stapleton International Airport. to work together on it again next year," Now, add an award to the success story. All 200,000 of the free maps were dis- Milo noted. The Colorado Chapter of the Public Rela- tions Society of America has given the j -~"~-'_.~-_---_-_-- -: __ ._._. __..--- __ ~___._ -. _ -_---._ -____..__,_„r . project its 1988 Award for Special Publics- - - tions. Deborah Milo, Director of Media ' - „ ~ `~tf~esno sb„~tn aukT~iuai Sao. ~.... ,__. g~, ~ . ..a, ~- - ,~;. ; , ~ ...-., ~. . ~ ~ ' " ~ ~ = INDIANAPOLIS, IN - "La Tour Colo- , ~ ~~ ; ~ rF ~-.r rado", the new Colorado theme motor- ~ ~_ ,P;~~ ~_. ~ ~:-. - ~~ Vii" ~ coach owned by Colorado Charter Lines } - ~~, .: ~, of Denver, made an appearance on the r z `,,...~. " ~ ~~ - floor of the American Bus Association (ABA) annual convention here from Dec. ~, ~~'~"`' ...>- ~ ~ ~ ...' ~ ~ ~~ t' - ~ ~'• o~*~ ~="~ ~ ~ 3-9. The coach had barely returned from _ r ~ T,.,~, -~+, ~.::. i ~~1 ~ ' ' ` its trip to the National Tour Association ~ ~" ~ , ~ i`I- ,,_.^`~ " ~ r?v "`''` ~ '? ~ ~ Convention in Kansas City, MO, when the ~ ~ _- -- -- e --- - ~ Denver Metro Convention & Visitor Bu- ~ --- reau decided to sponsor its appearance at . , ~ ;„.~ ABA. The huge annual convention had ' ' 3,000 registered delegates this year. _ 1 ~ ~~--~ ---- Barbara Brown of Denver represented Colorado Charter Lines and the Colorado ®ehorah Milo Media Relations Director for the Colorado Tourism Board, tourism industry on the coach during holds the award presented to the promotional map project by the Public Rela• ABA. Shortly after its return from Indian- bons Society of America. At left is the cooperative map, used to boost tourism in polis, the $265,000 coach will carry its first Colorado. charter group to Kansas City. Colorado Tourism Board Bulletin %~ 6 December, 1988 Tourism planning Caienalar January, 1989 10 Colorado Tourism Board Meeting, Denver World Alpine Ski Championships : _::..-.,. . 29 10 am -Women's Combined Slalom, Beau~r Creek 7 pm -Opening Ceremonies, Vail 30 10 am -Men's Combined Slalom, Beaver Creek 11 am -Women's Downhill & Downhill Combined Training, Vail 31 11 am -Women's Downhill & Downhill Combined Training, Vail 11 am -Men's Downhill & Downhill Combined Training, Beaver Creek February, 1989 1 Tourism Advisory Council Meeting in Denver World•Alpine Ski Championships 1 11 am -Men's Downhill & Downhill Combined Training, Beaver Creek 11 am -Women's Downhill & Downhill Combined Training, Vail 2 11 am -Women's Combined Downhill, Vail 11 am -Men's Downhill & Downhill Combined Training, Beaver Creek 3 11 am -Men's Combined Downhill, Beaver Creek 11 am -Women's Downhill Training, Vail 1 pm -Men's Downhill Training, Beaver Creek 4 11 am -Men's Downhill, Beaver Creek 11 am -Women's Downhill Training, Vail 5 1 pm -Women's Downhill, Vail 6 10 am -Women's Special Slalom, Beaver Creek 7 11 am -Men's Super Giant Slalom, Vail 8 11 am -Women's Super Giant Slalom, Vail 9 10 am -Men's Giant Slalom, Vail 10 -Open Date 11 10 am -Women's Giant Slalom, Vail 12 9 am -Men's Special Slalom, Vail 4 pm -Closing Ceremonies, Vail 22-23 1989 Spring Campground & Cabin Resort Rendezvous, Sheraton Denver Airport Hotel April, 1989 5-6 Colorado Tourism Conference at Radisson Hotel, Denver Note -Tourism Board and Advisory Council meeting times, dates, and locations are subject to change. Consult the "Board Bulletin" Planning Calendar for current information. The "Board Bulletin" is published each month following the Tour- ism Board meeting. Send your items for inclusion in the Bulle- tin to Dennis Van Patter, Colorado Tourism Board, 1625 Broadway, Suite 1700, Denver, CO 80202. World Alpine Ski Championships Phone Numbers Tickets - 303-476-9500 Lodging -1-800-525-3875 Tourism Board Phone Numbers Tourism Information - 303-592-5410 Nationwide Toll-Free - 800-433-2656 Business Office - 303-592-5510 ~ .. BULK RATE _ - ~~ rl ~, ~~~ Y~ U S; Postage ~:~ ' ` __~:~::PAID t ~ ~ ,,..: ~ - ' Penrtit No. 1163 T[~t~l'~~! ~.1F' VFiIL Colorado Tourism Board Bulletin VOL. 4, NO. 1 A PUBLICATION OF CLUB 20 JANUARY/FEBRUARY, 1989 Club 2 6th Annual Nleetin g February 1®®11, 1999 Grand Junction Holiday inn Friday, Feb. 10 1:30 p.m. Club 20 Board Meeting Saturday, Feb. 11 8:00 a.m. Registration 8:45 Welcome 9:00 Tourism Western Colorado's two Travel Regions are ready to go. Gary Tomsic and Susan Anderson will tell us where. 9:45 Community Recreation/Parks Program From swimming pools to playgrounds to picnic areas and trails - there's a growing interest in western Colorado communities and John Schler of the Department of Local Affairs has been in the middle of it. 10:15 Colorado's Natural Resources Things are happening in water, minerals, state forests and recreation and the Director of the Department of Natural Resources, Hamlet (Chips) Berry, will review the situation. 10:45 Legislative Issues A panel of western Colorado legislators tells us what to look for in 1989. 12:00 Luncheon - Featured speaker U.S. Repre- sentative Ben Nighthorse Campbell. Election of Club 20 officers. 2:00 p.m. Highways Ray Chamberlain, the former president of CSU, is the Director of Colorado's Department of Highways. He'll tell us about his first year in office. 2:30 Hazardous Waste Cisco, Utah; Uravan; Rocky Flats -these are places in the news. Tom Looby from the Colorado Department of Health will give us the state position on hazardous waste generation, shipment and management. 3:00 Forest Fire Policy Could we have a Yellowstone fire in Colorado? USFS Regional Forester Gary Cargill will tell us what happened and what could happen. 3:30 Rural Health Peter Konrad, Ph.D., Vice President of Colorado Trust, will tell what his organization has found about the delivery of health care in rural Colorado. 4:00 Social hour Meet and visit with Club 20's new president and officers at this cash bar reception. REGISTRATION Advance registration: $30/person or $50/couple At the door registration: $35/person or $60/couple Luncheon only: $15/person Meetings only: $15/person -(----------------------------------------------------,u 0 REGISTRATION FORM ~ I CLUB 20 36th ANNUAL MEETING ~ ~ ~ 8 Name: advance registration @ $30/person ~ ~ Spouse/Guest: advance registration @ $50/couple Com an Name: ~ Q P Y luncheon only reservation @ $15/person Mailing Address: meetings only reservation @ $15/person ~ 0 City/State/Zip: TOTAL ENCLOSED ~ e I ( AT-THE-DOOR REGISTRATIONS WILL BE ~ 0 $35/PERSON OR $60/COUPLE ( ~ Mail reservations with checks payable to: Club 20, P.O. Box 550, Grand Junction, Colo. 81502. ~ ~ For additional information call 242-3264. 6 Ive---------------------------------~----------------J A YEAR G®ES ~Y by Dan Noble Club 20 Chairman __ r S ~', ~ ~.~~ ~ - `f i-~~ ~~~_ r:.f ~`',- Our goals were to continue the improvement in Club 20 finances; to hold a series of regional meetings throughout western Colorado; to have a good election year Fall Meeting; and to add a person to the Club 20 staff. Steamboat Springs, and Montrose. Our regional vice chairmen did an outstanding job in each instance and I was able to participate in the Steamboat and Montrose meetings. The gathering of political. can- didates at our Fall Meeting was another success - even though there were no state-wide races. I'm still thinking about Senator Tim Wirth's luncheon speech and his suggestion we take a fresh look at nuclear power. And, finally, there is the change in leadership here at Club 20. Our original goal was to bring a third full time person to the Club 20 staff. However, when Bill Cleary expressed the desire to step aside and go half-time, that looked like the best of both worlds - to have some- one new take over the direction of Club 20 and have Bill's experience and credibility still available. As I look ahead I see my successor, Joe Prinster, facing some bright new prospects for Club 20. We will be right in the middle of a number of important issues includ- ing highways, water and tourism. Club 20 will monitor the work of the General Assembly and be ready to make appearances on behalf of western Colorado interests. With the addition of our new presi- dent, Club 20 will be calling on its constituency. This 36-year-old organization needs no introduction to some, but it's only a name to others. We expect to add new members from Cortez to Walden, from Dinosaur to Pagosa, and from Gateway to Keystone. Our eastern slope friends will be welcome, too. When I became chairman of the Club 20 Board of Directors a little less than a year ago, I was uncertain of several things. What needed to be done by Club 20, and would I have the time to give to it? It appears there was a modest amount of success. We accomplished many of our goals and, while I couldn't make all of our meetings, I did better than I thought. We did all of those things. Our finances are improving. While we don't have the resources Club 20 had during the energy boom, we have survived the downturn and see no reason the improvement won't continue for a third straight year. We held regional meetings in Durango, Glenwood Springs, So much for some quick thoughts on my year as chairman. ::everyday y'de give you they news~l in Club 20 territ©rya «..~~ ~h~ <~; ` :~ w J` ~, ~z `t ~~ - •., .~. ~:t-: ~° :=~ s ~~~ - j y3 ~ ; ~.> ~~. ~,. n ,..`. w~ t _ ~}' , .r •«~~` as `; Y X( .~" s • .tw- ! L It's been a pleasure serving as chairman. My best wishes to incom- ing chairman Joe Prinster and the Club 20 staff. ~IJT lJ ~I PRESIDE T Greg Walcher ~~ Greg Walcher was well aware of Club 20 as he grew up in the Grand Junction area, especially as he reached college years at Mesa Col- lege and became aware and active in matters relating to the social, political and economic interests of his home county and state. He did not, he confesses, ever imagine he would some day be the Club 20 President and Executive Director -something that has taken place as a selection committee, the Executive Committee and the Club 20 Board of Directors consecutively voted to make him their choice. Walcher was active and successful beyond regular academics at both Grand Junction Central High School and Mesa College. He was strong in both extemporaneous and formal speaking, winning more than 45 awards including National College Debate champion, Cross Examination Debate Association, in 1979. Also, in his senior year (1978-79) at Mesa, he was Student Body President. His scholasic and civic background led him almost inevitably to the political field. Shortly after graduation in 1979 he joined the staff of U.S. Senator Bill Armstrong and began to learn the federal legislative process as a legislative correspondent. For the next nearly ten years he was gradu- ated through the ranks, with several diversions from Washington, D.C. to Colorado to do political research for the campaigns of Bo Calloway, Senator Armstrong and State Senator Ted Strickland on a temporary basis. In 1985 he was appointed Executive Director of Senator Armstrong's Washington office where he has been responsible for the administration of a staff of 16 who handle a workload of 300 phone calls a day, 150,000 letters per year, and some 10,000 visitors a year. He also monitored Colorado projects and local issues. Walcher, who is single, will return to Grand Junction where he has visited several times each year since he left. He will travel throughout Club 20 land where he is already acquainted with many people and most federal issues as a result of his U.S. Senate experience. He will pick up other issues easily. Walcher states he is anxious to get started with his trips to various parts of western Colorado and to meet as many people as possible so that, using the integrity and good reputa- tion of Club 20, he can build on the membership and, thus, the continued strength of the organization. He is looking forward to having an active committee structure and will be ready to address the traditional Club 20 issues of highways, tourism., natural resources, agriculture and economic development, with a fresh look at the role Club 20 can play in education - K-12 and higher education. Greg Walcher will be formally installed as President of Ciub 20 at the Annual Meeting on February 11th. Position Name Ec. Development John Hess Stan Broome Nat. Resources Ival Goslin Agriculture Mark Harris Tourism David Anderson Transportation Stan Dodson Wayne Keith Membership Jim Evans ~D~a~ 20 C®rnrnittee Chailrlmer~ Address Phone-work P.O. Box 739, Frisco 80443 668-5445 P.O. Drawer 849, Montrose 81401 249-2436 340 Lorey Dr., Grand Junction 81505 830-1550 859 23 Rd., Fruita 81521 243-3511 P.O. Drawer 849, Montrose 81402 249-2436 P.O. Box 248, Glenwood Springs 81602 945-2233 1406 Sherwood, Montrose 81401 Box 351, Rifle 81650 625-1723 home 245-7879 945-6637 249-6727 245-7764 T ITI IV ITS ~~~ 1VIE R ®~® ®©®® of Grand Junction 243-6790 755 HORIZION DRIVE Chili & Steve Supper and fiance Friday, February 10 6:30 - 11:00 P.M. Mesa County Fairgrounds (So. Hwy. 50) $7.50 Adults $2.50 Children Dress Westenr/Cascral more info: 242-8899 Mesa County Republican Women's Club ~e~~~~~ COMMUNICATIONS Western Slope Signals ISSUE XIII "The Colorado Initiatives Program encourages creative economic development which strengthens local economies across Colorado," states Jim Smith, US WEST Communications' Chief Executive Officer for Colorado. That is why, since 1986, US WEST has con- tributed $100,000 a year to Colorado Initiatives. The Ini- tiatives program is a joint effort between US WEST, the Colorado Department of Local Affairs and the University of Colorado, enabling communities to receive technical assistance as well as the possibility of start-up funds for turning community improvement ideas into realities. Each year, up to 10 communities can be selected to receive funding. "We look for quality projects," says Cary Dwyer, head of the Initiatives program for the Depart- ment of Local Affairs. The communities have to demonstrate that they have the means to follow through with their ideas. Plans that "break new ground" with creative and unique approaches to economic develop- ment are often favored. Each year, the applicants chosen can apply for a portion of the US WEST funds. Western Colorado is the site of a large number of Ini- tiatives projects - 22 -since the program began under the name of Concentrated Community Economic Development in 1986. The Initiatives projects often grow into other efforts, but probably the most valuable side benefit is the participation and the networking that becomes established. People involved in many different projects have indicated it is wonderful to watch a com- munity come together and make decisions about their future. This edition of Western Slope Signals reviews the Initiatives projects on the Western Slope.."US WEST is committed to investing in Colorado's future," continues Smith. US WEST's investment will be made more valuable as a result of the commitment local communities have made toward their own development and enhancement. RIVERS AND TRAILS -GRAND JUNCTION was one of the first Initiative projects in 1986. The areas of emphasis included a tourist survey, developing the west end of Main Street and a trail along the Colorado River. The west end is now the site of the successful small business Incubator project. The riverfront trail is mov- ing ahead at full steam. A new section was dedicated in December, joining the 1'/z miles of trail that now exists, said Riverfront Commission Co-Chairman Jim Robb. The Commission is seeking legislative approval of $750,000 for a state park from Corn Lake outside Clifton to a large tailings pile, a distance of six miles. The Department of Energy will spend $62 million to remove the radioactive pile from the river banks. The permit for removal requires a trail and greenbelt to be in place after the tailings are gone. Trail construction is planned on Watson Island, a parcel purchased last year as the result of a $100,000 challenge from the Grand Junction Lions Club. The Bureau of Reclamation is purchasing 2,000 acres of wet- lands along the river as part of their required mitigation for the Salinity Control Project. That could be part of the trail system someday, hopes Robb. Robb says the number of peripheral trails, both planned and existing, are exciting. The Bureau of Land Management is study- ing the feasibility of a 121-mile mountain bike route from Fruita to Moab, with 50 miles of spur trails. Robb says many groups and communities are working on the trail by donating time, labor, materials, expertise and funds. "That is what makes the project a succes so far," states Robb. One of the eight initiatives programs chosen for 1989 is the UNCOMPAHGRE RIVERWAY. A group of citizens "We have found out that together we add up to a lot more crud can accomplish a lot more. " Doug Jones Hinsdale County Administrator from Montrose and Ouray have been working together to explore the possibility of a trail that would eventually follow the Uncompahgre River from its junction with the Gunnison River in Delta to Ouray. The main goal of the Initiatives part of the project is a master plan for the trail. The town of SALIDA has changed a lot along the Arkansas River since that town entered the Initiatives program in 1986. An estimated 35Q000 rafters challenge the whitewater on the river every year. Salida residents have found ways to draw a lo[ of those adventurers into town. A bypass for rafts was constructed around a small dam with a $100,000 grant from the Division of Wildlife. Before the beat chute was constructed, rafts were pulled out of the river and put back in further downstream, out- side Salida. A $10,000 grant from the Coors Foundation was used to build a boat ramp in town. Salida Mayor Pat Brooks says a 100-year-0(d building next to the boat ramp has been purchased by the local economic development group and will be refurbished into a summer theater. The town already boasts the largest indoor hot springs pool in Colorado. They are seeking more ways to use the hot water. A grant from US WEST and the Department of Local Affairs was used for signs on Highway '.i0 directing travelers to the downtown. "Without the signs," says Salida City Manager Darrell 8aily, "no one would know we are here." Two years ago a group of volunteers surveyed the community of MANGOS to see what kinds of improve- ments they would like to see in the town. One idea generating a lot of interest was the construction of trails. "At the time," says Dr. Kent Aikin, who is spearheading the 1988 Initiatives program, "We had a lot of negative things going on and we needed something positive. As a result, we hoped working to make the trail a reality would become the focus of community pride." Planned is a half-mile loop along the Mancos River from the town park to the school. Along the trail would be fishing access, picnic areas, restrooms and historical points of interest. The first phase calls for about S20,000 worth of work including a bridge. A US WEST grant will pay part of that cost, says Aikin. Community accom- plishments already include restoring one of Mancos' oldest homes into a museum, construction of a tourist information kiosk, and designation of an 80-acre industrial park. COMING ATTRACTIONS - "The Colorado Initiatives project has provided the' means to pull an incredible group of people together. It has given us a a Tocus for the future and created a wonderful spirit of cooperation. We have found out that, together, we add up to a lot more and can accomplish a lot more. 1 am seeing the results of this cooperation in many of the good things going on in this county," says Hinsdale County Administrator Doug Jones. The goal of the 1988 LAKE CITY Initiative project is to focus on plans to increase the number of visitors by improving the attractiveness of the community and displaying the history of the area better. A survey of tourists conducted by a Western State College grad student, Carolyn Bruce, shows the main reason people visit the Lake City area is for rest and relaxation in a cool climate. Fishing and jeeping opportunities are other strong lures. Jones notes the original trial documents, including ahand-written confession, from [he trial of can- nibal Alferd Packer are in the county courthouse. With the $12,000 grant from US WEST, officials hope to pro- vide signs for aself-guided loop in the historical district. Over $200,000 in work has been outlined for the next several years. The county commissioners will plant fields of wildflowers and erect bird feeders to add to the ambiance of the historical stroll. The town of Lake City plans to replace trees to ensure there will always be several large trees. The Historical Society, with $30,000 in grants, will purchase a building to become the town museum. The Bureau of Land Management (BLM) has restored an old cabin and relocated it to public property outside Lake City. County officials and the BLM are work- ing with the private owners on the restoration of the old ghost town of Carson. There are plans to maintain and expand 90 miles of snowmobile trails, adding cross country ski trails in 1990. The Forest Service issued a challenge grant to Lake and Mineral counties that would fund construction of a visitors' center at the summit of Spring Creek Pass. The Forest Service has been asked to designate Highway 149 from Lake City to South Fork a "scenic byway." The name of the stretch of highway, if the application is approved, would beome the "Silver Thread." The Galloping Goose N5, a historic rail motor car in DOLORES, should have a new home this year. The Galloping Goose Historical Society received a US WEST grant of $25,000, the largest in the state for 1988. The money will help fund construction of a barn that is a replica of the original "Goose" barn from the turn of the century. Secretary-treasurer for the Society, David A. Wilson, says most of the wood and other materials have been donated by local businesses. The high school's Future Farmers of America Club will do most of the con- struction as part of a service project. Wilson says, "I was impressed by the amazing number of people who came forth to volunteer to work on the project. The Goose has become a community rallying point." There were only seven rail motor cars made by the Aio Grande and Southern Railroad. A Pierce Arrow body was mounted on a car engine to transport people in an effort to save fuel and money. Wilson says they plan to restore the Galloping Goose and eventually construct a railway to Mancos, a 52-mile round trip. A study conducted as part of the Initiatives program found it would cost almost $1 million a mile to construct the loop, making that phase a long term goal. Lodging reservations were up 28% in STEAMBOAT SPRINGS this year, says city grant analyst Linda Kakela. Requests for tourist information were up 27%. The goal of the Initiatives effort in 1987 was to attract a larger number of foreign visitors, especially from Asia. Kakela reports, "While the increases in tourism were primarily from U.S. travelers, there has been a significant increase in visitors from the Pacific Rim." One of the accom- plishments of 1988, says Kakela, was distribution of a tourism brochure in Japanese. Creation of the brochure was funded in part by a $5,000 grant from US WEST. f~®~e e~ter~ ~~~ igna~~ Kakela says, "Japanese tour wholesalers applauded the brochure as being the first to come out of a Colorado resort area which 'truly targets the Japanese consumer in his own language and style."' Steamboat officials feel the Japanese tourism market has tremendous potential. The Japanese government is urging at least ten million Japanese tourists to travel overseas by 1991. Attracted along with the tourists have been a increasing number of Japanese businessmen and investors, notes Kakela. The international marketing effort will extend to Europe and Great Britain this year. Workshops about economic diversification and strengthening retail markets are also planned. PARACHUTE was chosen as a 1988 project for Colo- rado Initiatives. Participants were looking for ways to attract more travelers to the rest area they created in 1983 and entice them through town. Town manager, Dave Roseau says they tally an average of 638 vehicles a day at the rest area. Some days this summer, the count was as high as 1,150. With a $5,000 grant from US WEST plus town funds, signs will be erected on 1-70 to show what services are available and how to reach them. A tourist survey done as part of the Initiatives technical assistance shows many travelers would camp if services were available. Land acquisition has proven to be a problem for the camping area so that idea "is on the back burner," says Roseau. The rest stop is credited as having increased business in Parachute. Sales tax revenues were up 5-7%, says Rossseau, even though the population remained steady at 800 people. A motel across from the rest stop is adding a convenience store. The goal of the 1986 Initiatives application from GLEN- WOOD SPRINGS was to increase tourism. That has happened. Sales tax revenues are up 12% in 1988. Lodging tax revenues are up 10% as are the bookings made through Glenwood's central reservation system. Calls to Glenwood for travel information on a toll free line were up 26%. After a toll free line was installed for out- of-state callers last February, calls increased 302% from that sector. Informational kiosks were placed in the downtown area with their US WEST grant. City planning director, Leslie Klusmire says there is always a crowd of tourists around them. The Chamber of Commerce found that, when they manned special booths downtown during select times last summer, they had three times the number of people wanting information than they nor- mally do at their office which is only a few blocks away. The Chamber plans the special booths again this summer. Meanwhile, Glenwood continues to pursue an aggressive marketing campaign. Four towns in the North Fork Valley area were deignated as part of the Initiatives projects in 1987. Join ing with CRAWFORD to find ways to increase tourism are PAONIA, HOTCHKISS and CEDAREDGE. A tourism study conducted by the Department of Local Affairs indicated rest and relaxation are the primary reasons tourists come to the North Fork Valley. Further down the list was fishing and touring the Black Canyon of the Gunnison. For most travelers, the North Fork Valley is not their destination but part of a longer trip. Members of the Deta County Tourism Task Force, using revenues from a new lodging tax, plan aquarter-page ad in the new Colorado tourist guide for the North Fork Valley. Crawford Town Clerk Sue Hansen says, "Participation in the Initiatives program has certainly caused more com- munication and coordination among the towns in the North Fork Valley - something I am fairly sure would not have happened otherwise." "KREMMLING is different from most towns that are being restored to their old-time splendor in Colorado," states town manager Les Kennedy. "We were a cow town and cattle are still driven through the streets twice a year. We do not have any Victorian buildings. We are restoring the wooden fronts on many of the structures. The visitor's center in the town park records an impressive number from all over the world." With some improvements to the park, lights, landscaping and signs, participants in the Initiatives project hope the visitors will stay longer. Kennedy says they hope to establish an additional park to provide tent camping facilities, especially for bicyclists abng Highway 40. Kennedy, who started his job in October, has been impressezl with the community's willingness to band together and work to do something. Kremmling received $5,000 from US WEST to install better informational signage in the town square to promote more pedestrian traffic. High school students will help with the construction. Kennedy says, "We hope to identity other ways to continue sprucing up our 'new, old image' to make Kremmling even more a town someone would like to visit." A financial feasibility study for an Indian village living museum in CORTEZ will be made this spring, the second step in Cortez' 1987 Initiatives project. City manager Linda Keck says, "A survey of visitors this summer by the Department of Local Affairs gave us some very specific guidelines to consider. Those surveyed were amazingly well educated, with 81 oPo of them having completed college." The village would definitely be an attraction, the survey showed. The village should tie in closely with Mesa Verde, with that park giv- ing the visitor a feel for the Anasazi Indians and the Indian village displaying culture and information about the modern tribes. Items and displays should be authentic. Visitors preferred that the park be open in the evenings as well as during the day. Keck said those ideas will be incorporated into the plan for the park. Tourism in Cortez was up 11% this year. Visitors to Cor- tez this summer may notice some change. Construction of a $12.2 million community recreation and wellness center is planned next to the hospital. The Colorado Highway Department will spend $2.4 million to improve Highway 145 through Cortez. The highway work is scheduled to start in July. The Historical Society in LA PLATA COUNTY has been chosen as a 1989 Initiatives project. They want to bok at different ways of exhibiting and storing their items as well as other ways to increase visitors at the museum they have in DURANGO. "The Colorado Initiatives program made a difference in MEEKER when nothing else was happening," states city manager, Duane Rehborg. "We were at the bottom because of the bust. The Initiatives seminars helped stir the business people up and turned around the attitude enough to make people want to do something positive," continued Rehborg. "As part of the 1986 Initiatives pro- gram," says Rehborg, "We took a look at what we have locally and have tried to develop it into something bigger and better." About $1 million has been spent on street improvements. A new supermarket in town has helped keep Meeker residents in town to shop. Before the store opening, Rehborg estimates 68% of Meeker residents went somewhere else for groceries. Now, less than 40% go elsewhere. The White River Rendezvous, a winter festival for snowmobilers, and the International Sheep Dog Trials in September have been two events that have helped boost tourism numbers 10.14%. Rehborg says they plan to continue the events and make improvements in them to draw more people rather than increasing the number of events. The goal of the 1987 Initiatives project in EAGLE was to "amplify our assets and promote our family orienta- tion and other attributes here," says Eagle town manager Willie Powell. The outcome of that goal has been to erect a temporary visitors' center, making plans for an improved building in the coming year, paid for with lever- aged funds. Powell says an important part of the Ini- tiatives program was to get all of the agencies working together on projects. The Forest Service plans to make Eagle an information headquarters. They are helping with the information center along with the town, Eagle County, Chamber of Commerce, the Historical Society and the Bureau of Land Management. The Society has moved an old white dairy barn to the town park that will be the site of the improved information booth. Ahand- hewn log structure has been donated to the town and will be moved to the park. Last summer the temporary visitor center opened in midJuly. After it closed at the end of hunting season, 5,700 people were helped. Powell feels those numbers will really swell when the whole site is finished. Other improvements include better signs directing people to downtown Eagle, night lighting and landscaping. MORE INITIATIVES -DELTA is betting on the horses as the focus of their 1989 Initiatives project. In their appli- cation, members of the city government and Urban Renewal Authority indicate they want to develop a plan for expanding equine industry services and activities. The application was in part due to the success of "Horse Country Celebration," anine-day event last summer. More than 500 horse fanciers participated and there were 3,500 spectators. Industry studies show that participants in horse events spend an average of $1,000 a week. A mid-size horse breeder can add an estimated $250,000 to the local economy. Delta hopes to increase the number of horse events and draw enough breeders to live in the area that 100 new jobs would be created in a five-year period. The Urban Renewal Authority is the result of Defta's first Initiatives application in 1986. Since then, over $900,000 in downtown improvements have been undertaken. Fifty new jobs were added in the retail sector and sales have increased on Main Street. For the last three years, RANGELY has undertaken a program of downtown renovation. The effort has involved street and sidewalk improvement as well as the addition of planters and benches. Rangely has been approved as a 1989 Initiatives participant with the goal of continuing the betterment project in conjunction with more downtown businesses. In 1986, the Downtown Action Committee conducted a survey of local residents to find out how people felt about downtown. The response proved to be an overwhelming indication that residents like the downtown and will support improve- ments. It is hoped the improvements will encourage more Rangely residents to do their shopping in town. Planning and designing a new streetscape for IGNACIO is the plan for their participation in the 1989 Initiatives program. Residents want to make improve- ments to the entrance to the new, mufti-million dollar Ute Indian Tribal headquarters on Highway 72. The com- munity has also asked for help in coming up with a marketing plan for the business community. Unlike many Western Slope towns which are seeking help to boost the economic base, the town of BASALT is in the middle of a boom period. "In the last three years, we have seen an acceleration of residential building in Basalt," says Town Manager Jerry L'Estrange. "We are a bedroom community. Most of the town residents work elsewhere and spend their money elsewhere." As the result of surveys as part of their participation in the Ini- tiatives program in 1986, the town has undertaken a $260,000 improvement project in an effort to keep more resident dollars. L'Estrange says the merchants, especially those in the restaurant business, have been recording sales increases since the changes. The initial focus of the 1987 Initiatives application for CARBONDALE was on two seemingly divergent things, economic development and artists. Town Manager Davis Farrar notes the artists have contributed to the economic boom the town is experiencing. Two galleries on Main Street have opened, one private, the other a cooperative. Sales tax receipts are up 15%. Farrar predicts that rate of increase will continue. Over 100 artists are featured in a directory of the talent in the Roaring Fork Valley in what Farrar describes as a "first class effort." The direc- tory was mailed out in the last year and already, Farrar says, artists are getting work as a result of the listings. The bcal Arts and Humanities group has commissioned a file fish picture for the public swimming pool wall that will be completed this year and the town has purchased its first official piece of art - a sundial. The population of the town has risen to about 3,000. The RAT team (Rapid Action Team) is still meeting with development prospects. The team is composed of a banker, a realtor and representatives from the Chamber and the city. They provide information quickly to a prospective business. -by Linda Skinner ABOUT OUP ANNUAL MEETING Putting together a Club 20 meeting is a challenge we meet twice ayear - in February and September. Those are the principal meetings we hold for our entire membership. Some years you can add three or four regional meetings, plus an assortment of workshops, seminars and other meetings where we participate or serve as co-sponsor. You start with a question: What issues and speakers will interest the Club 20 membership? It's not that hard to identify the issues. Just read, listen to and watch the news and you can end up with more subject areas than you have time. Getting speakers is more difficult. Not everyone you want is going to be available on your meeting day. However, inviting a speaker on behalf of Club 20 makes it easier, because of the reputation earned by this organization over the years. This year's upcoming Annual Meeting was no exception. We began writing down suggested issues last summer. Remember the volatile issue of the proposed Cisco, Utah incinerator and the radium waste depository near Uravan? Those were natural issues for a Club 20 meeting so we put in a call to Dr. Tom Vernon, head of the Colorado Department of Health. He steered us on to Tom Looby who agreed to address our meeting on the state role in these hazardous waste issues. Last summer's Yellowstone fires had everyone's attention and we wondered about the policy and the chances for a similar danger here in Colorado. Regional Forester Gary Cargill, who spoke to Club 20 a year ago, said yes to our invitation to come tallk to us about fire fighting policies. Gary has a background in fire suppression work and is a natural on this issue. A critical issue facing non-metro areas is the delivery of adequate health care. A lot of people are look- ing at this serious problem and not the least among them are the people at Colorado Trust - a private, statewide, grant making foundation. Words like regional, integrated and cooperation are the key ingredients in addressing this challenge and we've asked the vice president of Colorado Trust, Dr. Peter Konrad, to tell us how his organization has joined with rural communities to explore health-care delivery options. Club 20's founding issue, high- ways, will be very important in the months immediately ahead as the State Legislature wrestles with the need to find enough dollars to keep up with construction and mainte- nance needs. Ray Chamberlain, Executive Director of the State Highway Department, will be on hand to tell us what his department will do -with whatever funds are allocated. "Chips" Berry, Executive Director of the Department of Natural Resources, will have a whole menu of things to talk about -things that are of utmost importance to western ®~®~~®® Colorado, not the least of which is water. Tourism and recreation will get the day-long session underway. Last spring the Colorado Tourism Board created six travel regions in Colo- rado. The board chairmen from the two districts in Colorado West, Gary Tomsic from Gunnison and Susan Anderson from Granby, will tell about the organization and agenda of these two regions. John Schler from the Department of Local Affairs has been working with western slope communities for months - working to help them provide recrea- tion opportunities for their citizens. If your town is looking at trails or swimming pools, hear how the state can help. A panel of western slope legis- lators will close out the morning session. State Senator Tillie Bishop will moderate the session as they take a look at this year's General Assembly. Last, but hardly least, our luncheon speaker is our Con- gressman, Ben Nighthorse Camp- bell. Representative Campbell's reputation as a candid and forthright speaker is growing and he should give us some insights on the work facing the 101st Congress. We'll close the day by socializing with the new President and officers at Club 20. We think we've got a good program and hope you can make it this year. Great Facilities • Excellent Food SUPER HUNTING! P.O. Box 659 (303) 328-2326 COLORADO ROCKIES ADAM'S RIB HUPITIIVG RAP9CH 5 Day Trophy Deer & Elk Hunts • Private Pheasant Over 5500 Acres of Private Land • Drop Camps Licensed • Bonded Guides & Outfitters e ~~ Chub 20 executive ®mmittee Position Name Address Phone-work home Chairman Dan Noble P.O. Box 71, Norwood 81423 327-4255 327-4384 Chairman-elect Joe Prinster 1302 Chipeta, Grand Junction 81501 245-3836 245-2659 Secretary LaMoine Brown P.O. Box 730, Montrose 81402 249-2000 249-3385 Treasurer Kay Hayashi 1280 Cannell Ave., Grand Junction 81501 242-2494 Past Chairman Bob Beverly P.O. Box 1284, Grand Junction 81502 242-2753 Reg. 9 Vice Chairman Jasper Welch 950 E. Second Ave., Durango 81301 247-5212 247-0320 Reg. 10 Vice Chairman Bob Decker 2 Irwin St., Gunnison 81230 943-2118 641-1196 Reg. 11 Vice Chairman Flaven Cerise P.O. Box 97, Carbondale 81623 963-2634 Reg. 12 Vice Chairman Bill Haight P.O. Box 308, Steamboat Springs 80477 879-1319 879-6216 Special Fred Collett P.O. Box 326, Gypsum 81637 524-7777 Appointees Bob Simillion P.O. Box 770071, Steamboat Springs 80477 879-1160 879-1263 Sam Suplizio P.O. Box 100, Grand Junction 81502 243-6600 ~ Club 20 ®irect®rs Position Name Address Phone-work home Archuleta Medray Carpenter - A P.O. Box 422, Pagosa Springs 81147 731-2467 Delta' Roger Blouch - D 1090 A St., Delta 81416 874-8710 Harmon Lowman - A 993 Hwy. 65, Austin 81410 835-8162 Dolores Wayne Magness - D P.O. Box 176, Cahone 81320 677-2811 562-4521 Eagle' Ken Norman - D P.O. Box 97, Eagle 81631 328-6914 Roy Robinson - A P.O. Box 450, Eagle 81631 328-6656 Garfield Bob Richardson - D 109 8th St , Ste. 300 Glenwood Spgs. 81601 945-9158 625-3990 George Wear - A 533 Hylanb Park Dr., Glenwood Spgs. 81601 945-8908 Grand' Bill Needham - D P.O. Box 286, Granby 80446 887-3154 Dick Leonard - A P.O. Box 84, Fraser 80442 725-3347 726-5498 Gunnison Ralph Walton - A P.O. Box A, Mount Crested Butte 81225 349-2200 Hinsdale' Don Berry - D P.O. Box 144, Lake City 81235 944-2225 944-2742 Perk Vickers - A P.O. Box 96, Lake City 81235 944-2249 Lake' Carl Miller - D P.O. Box 964, Leadville 80641 486-0993 LaPlata Fred Klatt - A 946 Main, Durango 81301 247-4455 Mesa' Lana Torrou - D 2186 Buffalo Dr., Grand Junction 81503 245-0562 Marietta Benge - A 118 Hillcrest Manor, Grand Junction 81501 242-3284 242-5737 Moffat Chuck Powell - D P.O. Box 1147, Craig 81626 824-6325 Pome Camilletti - A 221 W. Victory Way, Craig 81625 -824-5484 824-6764 Montezuma' Bill Bauer - D 19501 County Road P, Cortez 81321 565-3728 565-7742 Jerry Wiltgen - A 29 East Main, Cortez 81321 565-4000 Montrose LaMoine Brown - D P.O. Box 730, Montrose 81402 249-2000 249-3385 Dave Logan - A 67180 E. Miami Rd., Montrose 81401 249-5533 249-9231 Ouray' Mike Kern - D P.O. Box 367, Ouray 81427 325-4484 Chick Rahm - A P.O. Box 133, Ouray 81427 325-4415 (4609) Pitkin Tom Oliver - D P.O. Box 3626, Aspen 81612 925-1118 Eve Homeyer - A 810 Cemetery Lane, Aspen 81611 925-1120 925-7142 Rio Blanco' Nick Theos - D 6909 County Road 49, Meeker 81641 878-4485 Peg Rector - A P.O. Box 299, Rangely 81648 675-2087 675-8573 Routt Joe Boyd - D P.O. Box 683, Hayden 81639 276-3731 879-7332 Bob Simillion - A P.O. Box 770071, Steamboat Springs 80477 879-1160 879-1263 San Juan" Lew Parcell - D 104 Duncan St., Montrose 81401 249-5080 San Miguel John Arnold - D P.O. Box 964, Telluride, CO 81435 728-4245 728-3779 Summit" Warren Gardner - D P.O. Box 1849, Frisco 80443 668-5300 468-8287 Tom Glass - A P.O. Box 387, Frisco 80443 668-5046 'Denotes directors serving 1988-1989, installed 2-88 Club 20 Office Staff: Bill Cleary, Sherry Philli ps, P.O. Box 550, Grand Junction, CO 81502 (845 Grand Ave.) Phone (303) 242-3264 b9l 'ofJ ;iw~ad 00 ''lof Pus~O dldd a6e~sod 'S'fl ~! va ~I~na i 4 I '~~~ = ~ - I ~j.,.~-- i. !~ j~ti $, ,,3. ,~~~ ff~,_. ~ i; ~.- -; ~ 0550-20518 'olo~ ti9ZE-ZbZ-EOE `uoltoun~ pue~~ 055 xo8 'O'd OZ 4n1~ CHANGING THE GI~A~D '~' - ~' ; 6 by Bill Cleary ~= ~° President °~~'~ s ~. 1 LS ~- ~ ~. ~ There have been some compli- mentarythings said about me after I announced I was stepping aside as Club 20 president, and I am very appreciative and even flattered. The experience has been both frustrating and satisfying -frustrating because we couldn't do more, but satisfying because Club 20 is still recognized as the organization that is important when addressing slope-wide issues like highways, tourism and natural resources. But looking back is only useful as a guide to the future and it's time to look ahead. Greg Walcher will bring a number of things to Club 20 and not the least is a love of the area where he grew up. He will also bring an enthusiasm and dedication to this organization which will be essential in carrying out the mission of Club 20 - a mis- sion defined some ten years ago by then-President John Vanderhoof: We are dedicated to economic stabilty and orderly growth in western Colorado and we express that dedication through education, promotion and political action. Greg Walcher will keep faith with that mission and I see him using his talents to enhance it. Education and rural health are certainly of common interest to our 22 counties and are examples of issues Club 20 is just beginning to explore. Greg has said he wants to travel the Club 20 area and that's good. He will get to know you, and you will get to know him -and I'll be filling in when he can't be two places at once. We certainly intend to maintain our activity in the multitude of com- missions, boards and committees Club 20 now attends. The visibility and credibility this provides will always be important to Club 20. Finally, I want to express a warm welcome to Greg Walcher. I know he's excited about the prospects for Club 20 and is looking forward to a great experience. Join me in wishing him well. But don't just say "Good luck", and then sit back. Be ready to lend a hand when he asks. If you will, I see good things ahead for Club 20. -:~~> >- j t ~uno~ uMOZ pue .zof eW - ' _ . _ , • _ REC'~ JAN 3 01989 , ~ ... ~s ~ 9 t ~~ ~ mss 9 ~ i9ss ~ ~`w :' ~ ~B Annual Annual ~ .Annual Annual ~;~` - . Report Report ..Report Report ~ ~;,; '' ~ "Growth" is the keyword to describe the activities ~ ~ Southern Pacific,, acid attended an air travel workshop ,~' "~' ,. j. fi ~t .of Club 20 during 1988. ~ ~~ r` ~in Montrose. , _ ) ~ t•, n, jy{ ~~' ~. ~RIe grew in geographical size as we added a 22nd , . ~;: Tourism was an active issue, too, as~the Board of '~a~~ ~~ county to our membership: Jackson County, with its 'Directors passed two resolutions ~ at the Annual '° ;' •` county seat of Walden in the North Park country of `Meeting: one calling for a Club 20 seat on the Tourism ~ `: ,-~,~ north-central Colorado. In seeking membership, ,~~~Advisory Council, and the other stating a preference ~'°~~"~~: .:r,, .. ' ' - Jackson County, like Lake County several years ago, '' ''~ for certain travel region boundaries in Colorado West. •'`' .. ~.~ . 'felt it had much in common with the counties that lie .' :Both .requests were subsequently granted. Club 20 ~', ~j . ~ west of the Continental Divide. The Club 20 Board .Tourism Chairman David Anderson is our represents- ,n ,~:;:;~ agreed. _ ~ ' five on the state Advisory Council. Bill Cleary spread ~~" ``'~` We grew in visibilty as Club 20, in 1988, became - 'the word on western Colorado tourist attractions - . ~r., ' -before Welcome Center volunteers in Trinidad and `"~'',:~: . a member of, or associated with, the Colorado Uni- ; ?,,:;~, ' versity President's Business Council; the Governor's Burlington. He was also named the unofficial liaison .;~ ; y.,~ Trans ortation Roundtable• the Northwest and ' `between the Northwest and Southwest Travel Regions. .~ t;;;~; . p ~. In the meantime, tourism brochure distribution pro--.;~~~'~a Southwest Travel Regions; the Education/Industry Partnerships Council; and the first annual Governor's ceeded through the racks at Walker Field in Grand ~~.~;~; Junction, through Colorado Chambers of Commerce ~ ~~'` luncheon on Substance Abuse. ~ ; • and Welcome Centers, and through mailed responses . ~;.,;;~• In addition, we continued our memberships on the to inquiries from throughout the nation. Club 20 ~ ~ ~~~~~~ . Aspinall Foundation; the Channel Six Public Tele- ~' ~ supplied Western Colorado brochures and helped man ; .~;~,„> " vision Council; the Colorado Outdoor Recreation _. the western Colorado tourism booth at the Lions Inter- ' ~~~ Resources Project (CORRP); the Energy Assistance national convention in Denver. And we were part of . ~ ~:` ~:; Foundation; the Colorado Water Congress Reserved the Colorado Outdoor Recreation Resource Project _.:.~ ' •: Rights Committee; the Colorado Economic Review tour of paleontological resources in Mesa County. ~_;~:. ~~,..',:1 • =::.Advisory Board; the Colorado Highway Users 1Vatural ,Resources held our attention as Club 20 ~ ,,,, ~r`'~` Conference; and Resource Center. • .: t. ,; : ,. , - ~ participated in two coal conferences (Steamboat and ~ ~` `. ~` ~~:"': Our visits throughout the Club 20 area, while not ~. ~. Meeker); attended two meetings on hazardous waste •':';~`~ °• as frequent as we'd like, included Club 20 regional disposal; spoke on the history of water resource ' meetings in Durango, Montrose, Glenwood Springs development at Colorado State University; attended ~~ -and Steamboat Springs. These meetings featured two meetings on the disposition of Colorado River .~,;, speakers on issues of particular interest to each region. .power revenues; and toured the New Paraho facilities ` `` ' at Anvil Points. Club 20 served as co-sponsor of a As for the traditional Club 20 issues, they just never ~~ ;:~~;,,~ -lose their importance to western Colorado. = forum on the Forest Service and the Economy in ; , ,.4~,: ...Montrose, and we attended the public hearing in `;; For exam le: Governor Ro Romer brou ht his '' `"""+; P Y g . ~ Grand Junction on the proposed Muddy Creek pro- ,.;;; ~~; , highway mobility plan to the Annual Meeting in , jest. Finally, we took a position in support of a reduc- ~ • '•:~ February. a:= ~' ': ~ ~ i•;. -~ ~~; tion of the severance tax on coal (it was enacted), and ~''~.)~ . '~':~, ~ The Board of Directors passed a resolution at that ~ ~., letters were sent to the appropriate congressional com- ..,,; ~~,~ ., • ' meeting opposing a proposed change in the distribu- mittees objecting to increased federal royalties on coal. -,~~~":;N ' ~-tion of Highway Users Trust Fund monies. President _; t~ ~ the area of Economic Development, we ,'.1~'1;,; Cleary carried that message to~ a hearing before the monitored the work of the various development ~ t ,# ;~~ Senate Transportation Committee in the State Capitol '~; organizations in western Colorado and had local `..~,`~.cj; =Y; '~'°~ and, thanks to Senator Dave Wattenberg, the bill to ,, business ente rises make resentations at each of our ~ • ~; ~;;>~y,, make the changes was tabled. Since then, progress' -; -.regional meetings. We appeared before the Public ~;'~ ~: .>;~«~.~ has been made toward working out a compromise Utilities Commission to support a U.S. West Com- ~'fa,.. acceptable to the metro area and the out-state area. ~ "munication proposal to change the boundaries of local Y'Y;; °~ ` ]Later in the year, a Club 20 letter was sent to the ,calling areas, because we saw this as beneficial to our ` >,' °~~: ~: .., National Economic Commission stating opposition tom; Club,-20 member counties and c_omm_ unities ~~ ~. A~:~M1A'. the-•use ~of Federah~Highway Trust Fund monies to ~ °-~ ` t ~- - ~ ~ ~ - ~- `- `' ' '' ~ '~ )~ ~1,: reduce the deficit. Transportation Chairman Stan ~:- , ;•.A variety of other appearances included a talk to .~~MA) ''~~Dodson served on the I-70 Corridor Task Force and t.a'~~the Professional Engineers of Western Colorado; two °;,;;;.~, .~~::, discussions of .East Slope/West Slope water issues _., .,-,'; ;Board Chairman Noble and Rio Blanco Director - ~ :.;a~ ~~'; ~:: Peggy Rector served on the Governor's Transports- "' before high school students; ~ interviewing candidates ~;~ ~~ ~, •~~.~~~~~ ~• ~ ~ .for the Colorado Agriculture Leadership program; ;+`-..,:~,~~ •:.; tion Roundtable. Stan Dodson and Cleary both :,,: ~ .. ,.,.{ ~.y;~ •attended the Colorado Highway Users Conference - - 'and, a special event for President Cleary, presenting ~~. annual meeting in Denver and then made the annual _ Club 20 recognition to Club 20 co-founder Lew ~' Parcell, on the occasion of his 100th birthday. ^ Y '~ ~.- Club 20 presentation before the Colorado Highway ~ .. ..,..., , . . ;~:..- -.. ~ vi - Commission in Grand Junction in November. In addi- ' ' It -has -been a busy year and a satisfying one and ' i `don, we sent a formal letter to the ICC supporting . ;; we think we have positioned Club 20 to approach 1989 ;. the merger of the Denver~~i Rio Grande with the ;with great expectations. ~,~' ~Y ~~'' `~ h `~ ,~: ~ . •s. ~ .. ii yl' 3ay,~ ~;t,;,f .~ u - ;i d nt {. . ,a ~h,,,}.. 1 a-. t t ~ 41;fai+ . fl9HO LVV ' ~B f- Annual B • Annual ~B Annual ~B .'Annual B - _ ~, lr Report Report Report ~•Report '"~~ .. Y_t. Vii. ~ VO'~~ 0 75 sou4h fron4age road veil, Colorado 81657 (303) 479-2113 MEMORANDUM TO: Mayor Rose Members of the Town Council FROM: Charlie Wick G~ DATE: January 26, 1989 RE: Marketing Questions for Marketing Committee Applicants In response to Council's request, these marketing questions may be helpful for the Council in selecting the Town's three appointees to the marketing committee. These questions will be in an organized format for Tuesday's meeting. QUESTIONS° Describe the extent of your formal marketing, advertising and/or sales promotion education and experience. What do you see as the overall purpose of a valley-wide marketing effort? Describe the extent of your experience in working with experienced advertising and marketing agencies or public relations firms. What qualifications would you look for in an advertising agency to handle these marketing efforts? Describe the extent of the role you feel the committee should take in working with an advertising agency after an agency is selected. CRW/ds 1989 WORLD ALPINE SKI CI~AIVIPIONSHIPS lEi~1]E~A1~1~1CIi~~N'b' ~v~N'~'S Revised 1/18/89 Hate Street lintertainmenl Communit Activities Invitation Only •Ruce Location Time Location Jan 19 7:3U - 9:3O Pe Rally for volunteers and wellwisher. Jan 26 (i:30 13madcasters Rece pion Jan 28 2 Days Vail-As en Interconnect Ski Jan 29 12:UU McCoys 6:UU Pre-show for opening ceremonies SUNDAY 12:45 Beaver Creek Mall 7:00 Opening Ceremonies Beaver Creek 3:3U Vail Childrens Fountain 9:00 John Denver Concert -Dobson -Pee $25 Races 10 & 12:30 tan 3U 12:45 Beaver Creek Mall 6:30 Press Party - Ski Country MONDAY 3:30 Vail Childrens Fountain Beaver Creek 3:30 Beaver Creek Mall Races l0 Rc 12:30 Jan 31 3:00 Vail Childrens fountain 10:00 - 3:UU Snowshoe 'l'ours - $5 4:UU - 6:UU "1"ea Dance '1'UGSDAY VMRD Vail Golf Course Village ][all 7:00 - 11:00 American Graffiti-Dobson-Rotary - $5 Feb 1 3:OU Vail Childrens fountain 10:00 - 3:U0 Cross Country Ski lours - $5 7:00 Dine Around -foreign press \VIDNPSDAY 3:30 Lionshead Mall VMRD Vail Golf Course Feb 2 1:3U Vail Childrens fountain 4:UU - B:UU Art Galleries Reception, Local Artists 111URSDAY 3:30 McCoys Sltow and Foundry "Gout Vail 4:00 - 6:00 Children's (Ages 4-12) Carnival on Ice Race 11:00 -Dobson -Fee $3.25 & $4.00 4:00 Awards -Gore Creek Promenade 7:00 Subaru Dinner - W Schaeftler - $100 8:00' - 11:00 Rock on Ice w/DJ and Video - Dobson - Ades 13-19 Fee $5 Feb 3 12:45 Beaver Creek Mall 4:OU Awards -Gore Creek Promenade FRIDAY 3:00 Vail Childrens Fountain 5:00 - 8:00 Avon Winterfest Skating Party, Balloon Beaver Creek Glow and Fireworks Race 11:00 Feb 4 1:OU Beaver Creek Mall 1:00 - S:UO Winterfest -Ski Joring, Black Powder 9:3U Post Concert Reception- SATURDAY 2:00 McCoys Rendezvous, Chili Cook Otf \Vestin Beaver Creek 3:30 Vail Childrens Fountain 4:00 Awards -Gore Creek Promenade Race 11:00 8:00 Itzhak Perlman Concert -Dobson - $35 I~eb 5 12:UU Mid Vail 1:U0 - 5:00 Winterfest -Ski Joring, Black Powder 7:UU 1~IS Reception - 13eano's SUNDAY ] :00 Vail Village Rendezvous, Chili Cook Off Vail 2:45 Vail Childrens Fountain 4:00 Awards -Gore Creek Promenade Race 1:00 3:30 Lionshead Mall Peb 6 11:30 McCoys 3:UU - 5:30 Minturn Western Day &c Gallery tours 6:UU Colorado Economic MONDAY 12:45 Beaver Creek Mall 4:00 Awazds -Gore Creek Promenade Development Reception-Westin Beaver Creek 3:30 Vail Childrens Fountain 8:00 Ice Show -Dobson Arena Races ]0 & 12:30 I~eb 7 1 1:30 Mid Vail 4:00 Awards -Gore Creek Promenade 6:00 - 8:UU At llome in Vail 1-UESDAY 1:30 Vail Childrens Fountain 8:00 Ice Show -Dobson Arena Vall Race 11:00 Feb 8 1 1:30 MiJ Vail 4:00 Awards -Gore Creek Promenade 7:00 '89 Club Party -Village Hall WEDNESDAY 1:30 Vail Childrens Fountain 8:00 Ice Show -Dobson Arena Vail Race 11:00 Peb 9 11:30 Mid Vail 4:U0 Awards -Gore Creek Promenade THURSDAY 1:30 Vail Childrens Fountain 6:00 - 10:00 Western Party honoring atheletes Vail Dobson Arena - Eagle Rodeo Assoc Races ]0 & 12:30 8:30 Gatlin Bros. -Dobson arena $16.50 -Food and concert $10.00 -Concert onl Peb ]0 11:30 Mid Vail 11:00 AM Mini Bi-a[halon -fee $5 7:UU - 1L•UU Official Gala FRIDAY 1:30 Vail Childrens Fountain VMRD Vail Golf Course Villa e Ball Feb 11 1:30 Vail Childrens fountain 4:UU Awards -Gore Creek Promenade SATURDAY Vail Races 10 & 12:30 Feb ]2 1:00 Vail Childrens Fountain 2:00 Awards and Closing Ceremonies SUNDAY Vail Finish Arena Vail 7:00 Surt's Up with the Beach Boys Races 9 & 11:30 -Dobson Arena -Fee $19.89