HomeMy WebLinkAbout1990-10-16 Support Documentation Town Council Work Session VAIL TOWN COUNCIL
WORK SESSION
TUESDAY, OCTOBER 16, 1990
1:30 P.M.
AGENDA
1. Interview Finalists for Vail Valley Marketing Board
2. Zoning Code Revisions
3. Municipal Complex Discussion
4. Report on Affordable Housing Conference
5. Information Update
6. Other
7. Site Visit for East Vail Bike Path
VAIL TOWN COUNCIL
WORK SESSION
TUESDAY, OCTOBER 16, 1990
X30 P.M.
EXPANDED AGENDA
1:30 p.m. 1. Interview Finalists for Vail Valley Marketing Board
2:00 p.m. 2. Zoning Code Revisions (Joint meeting with PEC)
Kristan Pritz
Item: Discussion of amendments to Special Development
Districts and an overview of zoning issues in Commercial
Core 1 (Vail Village)
Action Requested of Council: Offer comments and direction
the material presented.
Background/Rationale: Discussion of the administration
chapter of the zoning code, originally scheduled for this
work session, but has been postponed to discuss
SDD's. If time allows, an overview of CCI will be
provided.
Staff Recommendation: None at this time.
4:00 p.m. 3. Municipal Complex Discussion.
Ken Hughey Background Rationale: The consultants and staff assigned to
the project will provide Council with an update on the
project relating to site analysis; projected staffing
levels, etc.
4:45 p.m. 4. Report on Affordable Housing Conference
Kent Rose
Ron Phillips
5:00 p.m. 5. Information Update
Ron Phillips
5:05 p.m. 6. Other
5:10 p.m. 7. Site Visit for East Vail Bikepath
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The .
at Vail
September 18, 1990
Ms. Caroline Fisher
Town of Vail Public Relations Officer
75 South Frontage Road
Vail, CO 81657
Dear Ms. Fisher:
I would like for the members of the Town Council of Vail to consider my
application for a position on the Vail Valley Marketing Board. A common
desire to ensure the Vail Valley's position as the premiere summer mountain
destination resort in this county is the basis for my interest in the
position on the Vail Valley Marketing Board. My solid experience, genuine
interest and willingness to devote time and energy to working with the
Board to achieve our goals make me an ideal candidate for appointment.
Prior to moving to the Valley, I lived and worked in Steamboat Springs and
most recently Los Angeles. As Director of Tourism Development for
L'Ermitage Hotels, a collection of luxury, all suite hotels in Beverly
Hills, I was an active participant in the Domestic and International Tourism
marketing efforts of a number of organizations. These included a position
on the Marketing Committee of the Greater Los Angeles Visitors and Convention
Bureau; a member of the California Office of Tourism's Sales Missions; an
active participant with the California Travel Industry Association; and a
member of T.A.S.C., the Tourism Association of Southern California. The
common bond of these organizations' functions was to provide a co-operative
forum in the marketplace for increasing low season tourism revenue. My
background of service and successes within these organizations brings a
solid base of destination tourism marketing experience to the Vail Valley
Marketing Board.
The growth of summer tourism in the Vail Valley has been my central focus
since moving to the area this past February. I have been a regular attendee
and participant in the Marketing Board's efforts for the past six months.
As Director of Sales at The Comfort Inn in Avon, my professional commitment
to summer marketing encouraged me to become personally involved in all
local efforts to bring more revenue to our Valley outside of ski season.
Now, as the incoming Director of Sales and Marketing at The Lodge at Vail,
I would like to use the position on the Marketing Board as a catalyst to
focus the pooled resources of all accommodations throughout the Valley on a
co-operative comprehensive approach to summer marketing.
Continued...
cox 1,_..~ n___ n___t_ c~~___ c~ a n..t.__.,.,~.. QcRC7 Q/14 h7R CMt T l..o /fC l127~ T`.~.. 2l12_1f7F 71[9x.
e-
Page Two '~f
Town of Vail Public ~ t
Relations Officer
My dedication to the Vail Valley not only as a product, but as my home, is
sincere. I would like the opportunity to contribute my experience, talents,
and energy as a full member of the Vail Valley Marketing Board.
If I can be of any assistance to you, please don't hesitate to call me at
The Comfort Inn at 949-5511 before October 3, or at The Lodge at Vail,
476-5011 after that time.
Thank you for your support.
Best regards,
Caroline Tremblay
Director of Sales and Marketing
The Lodge at Vail
ti
CAROLINE TREMBLAY
Saddleridge Loop, Wildridge
Box 18325 Avon, CO 81620
303-949-4245
DIRECTOR OF SALES AND MARKETING, THE LODGE AT VAIL
October 1990
Responsible for all marketing activities including sales, public relations,
advertising and related budgets as well as coordination and monitoring of
the Orient Express Corporate Sales offices on behalf of The Lodge at Vail.
DIRECTOR OF SALES AND MARKETING, COMFORT INN-VAIL/BEAVER CREEK
February 1990 - September 1990 Aircoa Hospitality Services, Inc.
Responsible for all sales and marketing activities with concentration on
May - October seasonal growth. During Ms. Tremblay's tenure the hotel
significantly increased occupancy and average daily rate over budgeted
projections.
SABBATICAL YEAR
March 1989 - January 1990
Traveled extensively throughout Australia, New Zealand, The Cook Islands .and
the French Polynesian Islands.
DIRECTOR OF TOURISM DEVELOPMENT, L'ERMITAGE HOTELS
November 1986 - February 1989 Beverly Hills, CA
Responsible for a complete range of sales and marketing functions for the
L'Ermitage Group of luxury properties totaling over 1,000 suites in the
Los Angeles Market. Research, plan, budget and implement the Tourism
Marketing Plan. Concentration on the International Market with special
emphasis on United Kingdom, Australia and Japan.
REGIONAL SALES MANAGER, MEDIA MARKETING SERVICES, INC.
January 1985 - August 1986 Steamboat Springs/Atlanta, GA
Responsible for regional sales and marketing of Consumer Incentive Travel
Promotion product. Put together advertising trade-outs between a portfolio
of 25 resort hotels including Hiltons, Hyatts and Sheratons and corporations
throughout the western United States.
HOSTESS/MARKETING DEPARTMENT, STEAMBOAT SKI CORPORATION
1984 Season Steamboat Springs, CO
Conducted Market Research Surveys as well as handled a variety of Customer
Relations functions.
F.
CAROLINE TREMBLAY ~
EDUCATION: GEORGIA STATE UNIVERSITY
Bachelor of Fine Arts, 1983
WESTMINSTER SCHOOLS
Atlanta, GA, 1979
TRAVEL INDUSTRY AFFILIATIONS:
CALIFORNIA OFFICE OF TOURISM
CALIFORNIA TRAVEL INDUSTRY ASSOCIATION
GREATER LOS ANGELES VISITORS AND CONVENTION BUREAU
HOTEL SALES AND MARKETING ASSOCIATION
JAPANESE CHAMBER OF COMMERCE, SOUTHERN CALIFORNIA CHAPTER
MEETING PLANNERS INTERNATIONAL, LOS ANGELES CHAPTER
TOURISM ASSOCIATION OF SOUTHERN CALIFORNIA
VAIL RESORT ASSOCIATION
OUTSIDE INTERESTS:
SKIING, ROCK CLIMBING, CYCLING, GOLF,
EPISCOPAL CHURCH OF THE TRANSFIGURATION, VAIL
REFERENCES AVAILABLE UPON REQUEST:
! , `
tiI ~
ha~rter
at c~a~,~r
The Charter Management Company, Inc.
September 17, 1990
Ms. Caroline Fisher
Public Relations Officer
Town of Vail
75 South Frontage Road
Vail, CO 81657
Dear Caroline:
It is with great enthusiasm that I submit my resume and application
for consideration on the Vail Valley Marketing Board. I firmly
believe my marketing background, experience level and strong
dedication to marketing the Vail Valley would be of benefit for the
following reasons:
- An undergraduate degree in Marketing/Business
Administration.
- Over twenty years of marketing experience in the lodging
industry with a most successful track record.
- A complete understanding and in-depth knowledge of all
marketing functions for implementation and positive
results.
- Exceptional marketing strengths in research, analysis,
strategic planning, budgeting, segmentation, and all
aspects of advertising and direct mail.
- In a non-board capacity, I have attended the majority of
Marketing Board meetings for the past year. During these
meetings I have become fully aware of current strategies
and possess up-to-date knowledge. In addition, I have
been actively participating putting forth numerous
suggestions, many of which have been acted upon.
- I am a two year resident of the Vail Valley with a
commitment to make the valley my home for many years to
come.
- This is my second application for a position on the
board, further demonstrating my sincere desire to
contribute to the Vail Valley and its marketing efforts.
P.O. Boz x:10 • Bea~•er Creek. Colorado 816_0 • : 0: -9-~9-E6r0
r
-2-
In closing, I am confident that my contribution to the board would
be one of great enhancement and additional positive results,
benefiting the entire valley.
Thank you for your consideration.
Si erely,
.;fir,
/ ames F. Feldhaus
/ irector of Marketing
lf
JAMES F. FELDHAUS
P.O.Box 2356
Avon, Colorado 81620
(303) 845-9807
EXPERIENCE: THE CiiARTER AT BEAVER CREEK - Beaver Creek, Colorado
September, 1988 to Present
Director of Sales & Marketinq - 160 Condo/Lodge Property
* Direct the Sales ~ Marketing effort of a five person a
staff for this prestigious property located in the
Vail Valley.
* Accomplishments:
- Successfully administrate a marketing budget of
approximately 5500,000 annually. .
- In fiscal year 1988 and 1989 increased gross room
revenue rentals by 258 over the previous year.
* Currently hold the following business related positions:
- Co-chainman - Colorado Incentive Travel Managers
Exposition
- Chairperson - Resort Marketing Committee for the
Denver Convention and Visitors Bureau
- Committee member for the Sales Advisory Committee
of the Denver Convention and Visitors Bureau
- Committee member - Vail Resort Association, Sales
Task Force.
SHERATON DENVER TECH CENTER - Denver, Colorado
November, 1985 - July, 1988
Director of Sales & Marketing - 623 Room Property
* Direct a sales staff of seven persons and support
staff of six persons, administrate marketing budget
of 51.5 million.
* Accomplishments:
- 1986, after first year of employment, increased
guest room revenue by 34$ and occupied rooms by
46$ during second half of year versus first half
of year.
- 1987, compared to 1986 increased room revenue by 12$,
increased total hotel revenues by 138, increased oc-
_ cupancy by 14$ and increased group occupied rooms
from approximately 39,000 to 62,000 or 59$.
- To date have won a total of nine sales and marketing
awards from Sheraton and Aircoa including: 1986 Dir-
ector of Sales Achievement Award and 1987 Sherator DTC
Executive Manager of the Year Award.
RAMADA HOTEL O'HARE - Chicago, Illinois
August, 1983 - November, 1985
Director of Marketing - 725 Room Property
* Complete responsibility for directing the sales and
marketing staff for this airport/convention hotel.
Responsibilities and Accomplishments
* Direct a 14 person sales staff and a six person con-
vention services staff
* Development and administration of a sates and marketing
budget in excess of S1.3 million yearly
* Development and execution of a yearly marketing plan
including research, positioning, pricing, strategies
objectives and costs
* Development and execution of a yearly advertising plan
on both a national and local basis
* Development of a yearly rooms revenue plan including
market segmentation
* For fiscal year 1984, exceeded total room sales budget
by approximately $242,000
* For fiscal 1984, exceeded occupancy budget by approximately
6$
* For fiscal year 1984, maintained marketing expenses .
within approved budget
* During 1984/1985, responsible for the internal and exter-
nal promotion of a $10 million xenovaton program
P 6 S MANAGEMENT COMPANY - Chicago, Illinois
1980 - 1983
Corporate Director of Sales and Marketing
' * Complete responsibility for directing the sales and
marketing function for nine full service Holiday Inn
hotels.
Responsibilities
* Development and administration of sales and marketing
budgets in excess of $1,200,000 yearly
* Hire, develop and monitor sales personnel for all
hotel properties
* Develop and implement multi-unit promotional programs
and packages
* Development of field marketing plans
' National trade show participation
* National advertising
* Direct sales to major accounts
TREADWAY INNS CORPORATION - Patterson, New Jersey
1978 - 1980
Corporate Director of Sales and Marketing
* Responsible for the sales and marketing .effort of eight
n
r
i. .
company owned hotels, as well as marketing consulting to
an additional fourteen Treadway Inn franchise hotels.
Responsibilities
' Directing field sales personnel for company owned hotels
* Major account solicitation on a national basis
* Development of field marketing plans
• National and regional advertising
* Development of national, regional and local marketing pro-
grams, packaging and promotional efforts
* National and regional trade show participation
I:OLIDAY CORPORATION - Memphis, Tennessee
1969 - 197&
t~orked my way through college at the Holiday Inn in Columbus,
Ohio as bellman, front desk clerk, night audit, kitchen. Upon
graduation from college, promoted to Director of Sales for this
140 room property. '
Further promoted to Director of Sales for the Holiday Inn-Cleve-
land/Wickliffe, Ohio - 200 room property.
Received promotion to the Holiday Inn-Cleveland Downtown, Ohio, as
Director of Sales for this 350 room property.
Received promotion to the Holiday Inn-University, Olive Branch,
Mississippi as Associate Director of Sales and Marketing, Program
Development.
Responsibilities
* Development of sales training programs for the Holiday Inn
System
* Classroom instruction of the sales program to sales trainees
* Presentation to franchise groups of 10 to 125 persons
* Development and administration of departmental yearly budget
EDUCATION: 5t. Francis DeSales f;igh School - 1969
Ohio State University - 1974
Undergraduate Degree - Business Administration
Major - Marketing
Numerous selling, management and business seminars
PERSONAL: Married - Two Children
Health - excellent
INTEREST: Skiing, reading, self-development, family
REFERENCES WILL BE FURNISHED UPON REQUEST