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HomeMy WebLinkAbout2000-11-28 Support Documentation Town Council Work Session VAIL TOWN COUNCIL WORK SESSION TUESDAY, November 28, 2000 NOTE: Time of items is approximate, subject to change, and cannot be relied upon to determine at what time Council will consider an item. 1. Lunch at Pasta Pronto (public is invited to have lunch with (11:30) the Councilmembers) followed with a walkabout of West Vail. (11:30 - 1:45 P.M.) Work Session TOV Council Chambers (2:00 P.M.) VAIL TOWN COUNCIL 2. Lorelei Donaldson -10 Year Anniversary. (5 mins.) 3. Larry Pardee - 20 Year Anniversary. (5 mins.) 4. Discussion of a proposed sewer line relocation project at 401 Ann Kjerulf Beaver Dam Circle / Lot 2, Block 4, Vail Village 3rd Filing Greg Hall and implications for the adjacent unplatted parcel owned by the Town of Vail. (30 mins.) ACTION REQUESTED OF COUNCIL: Grant or deny permission for Johnson and Kunkel, Engineers to proceed through the development review process with the proposal. BACKGROUND RATIONALE: In June of 2000, James and Carol Schmidt began to pursue the possibility of constructing an addition to their home located at 401 Beaver Dam Circle / Lot 2, Block 4, Vail Village 3rd Filing. During the course of having their utilities located, it was discovered that the sewer line servicing their home runs diagonally across their property rather than through a designated utility easement along the perimeter of their property. In order to construct their addition as planned, it is necessary to relocate the existing sewer line. Johnson and Kunkel, Engineers have studied the site and devised a solution to the problem. The proposed relocation of the sewer line adjacent to the property line would require a minimal amount of grading on the adjacent unplatted parcel of land belonging to the Town of Vail. In addition, access through the adjacent Town of Vail property would be required in order to install and maintain the sewer line. STAFF RECOMMENDATION: Staff recommends that Johnson and Kunkel, Engineers be allowed to proceed through the development review process. 5. Review of the Pine Beetle activity in the Vail Valley and Patrick Hamel review of draft MOU between TOV, USFS (United States Forest Service), CSFS (Colorado State Forest Service), Vail Resorts and Gunnison Service Center. (30 mins.) ACTION REQUESTED OF COUNCIL: Provide input on current actions and on draft MOU (Memorandum of Understanding). BACKGROUND RATIONALE: For the past several years the Mountain Pine Beetle has been destroying healthy lodge pole pine trees in the Vail Valley and recently activity on Town of Vail land and adjacent to Town land has increased. Staff has concerns that if some type of action is not taken within the next year that we will see increased numbers of dead lodge pole pines in the Town of Vail. The other concern that the staff has noticed over the past few years is the increase in the fuel load on many areas around and in Town due to the amount of dead trees. This increase in the fuel load makes the risk of wildfire greater. STAFF RECOMMENDATION: Commit to fulfilling the actions drafted in the memorandum of understanding. 6. PEC Report. (5 mins.) Allison Ochs Brent Wilson 7. Business License Fee Allocation. (15 mins.) BACKGROUND RATIONALE: During earlier discussions of the Y2001 budget, Council showed a willingness to allocate up to $240,000 of the Business License Fee as start up funding for the Vail Chamber and Business Association. Recently, lodging representatives have questioned this allocation not be used directly to support marketing efforts, and in particular, into the year 2002 when the Vail Local Marketing District could possibly find itself with reduced funding of $13M, rather than $2M. ACTION REQUESTED OF COUNCIL: Determine funding for the Y2001. 8. Outdoor Sales - Eric Baumann Request. (5 mins.) BACKGROUND RATIONALE: At last week's work session, Council heard an overview from the Vail Chamber and Business Association (VCBA), regarding future steps to be taken in response to this request. Those included: oversight and approval by the VCBA; issuing a separate business license for these outside sales to current business license owners in the Town of Vail; working with the Town to secure through lease agreements public right-of-way for licensed outdoor sales (such as the Town does with restaurant deck leases). ACTION REQUESTED OF COUNCIL: Direct Staff how to proceed. 9. Resolution No. 14, Series of 2000 - A Resolution approving Steve Wright the law enforcement assistance fund (leaf) contract #L-51-01 Joe Russell (5 mins.) ACTION REQUESTED: Consider Resolution at Worksession to meet required December 1, 2000 deadline for signing of contracts. Z - `J BACKGROUND RATIONALE: This DUI (Driving Under the Influence) grant, LEAF (Law Enforcement Assistance Funds), funds such things as: TIPs (Training Intervention Procedures) education and training, the DUI bus, wages for off-duty officers to emphasize DUI enforcement, local educational efforts, and so on. The Police Department must have Council approval in order to access the funds from CDOT (Colorado Department of Transportation). The deadline is December 1, 2000, to qualify for Y2001 funding, up to a total of $18,500. STAFF RECOMMENDATION: Approve by resolution, which is a formal motion, Resolution No. 14. 10. Review Council Critical Strategies. (10 mins.) 11. Information Update. (10 mins.) 12 Council Reports. (10 mins.) 13. Other. (10 mins.) 14. Adjournment. (4:20 P.M.) NOTE UPCOMING MEETING START TIMES BELOW: (ALL TIMES ARE APPROXIMATE AND SUBJECT TO CHANGE) THE NEXT VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BE ON TUESDAY, 12/5/00, BEGINNING AT 2:00 P.M. IN TOV CONCIL CHAMBERS. THE NEXT VAIL TOWN COUNCIL REGULAR EVENING MEETING WILL BE ON TUESDAY, 12/5/00, BEGINNING AT 6:30 P.M. IN TOV COUNCIL CHAMBERS WITH A SPECIAL MEETING WITH THE VAIL LOCAL MARKETING DISTRICT TO APPROVE THE 2001 BUDGET. THE NEXT TOWN OF VAIL WALKABOUT WILL BE 1/23100, AT 11:30 P.M. IN VAIL VILLAGE (Lunch will be at the Red Lion) Sign language interpretation available upon request with 24-hour notification. Please call 479-2332 voice or 479-2356 TDD for information. 5ite Map 5chmiA Propertq - ProposeJ 5ower Line Pe-locabon C 8 Gondola 531 452 Loge at 360 U Sunbi Tickets Treetops L ionshead Q~ Lodg I Tract ICJ LIBRARY Nbntaneros 2 H I 5 Lionshead 292 4 675 4 520 Center A (Jon's Square 600 North T g 635 272 Q~PG TRACT D f 560 TRACT B Lion's Lo ware 1 A dge 660 TRACT ~chrnidt propertu'.~ 1 TRACT Ai" 387 iRC~ F 392 352 6 2 330 33 4013 2 1 41 f 4 3 363 343 T 383 333 4 3 0 2 443 421 JE~oPMR 9 625 5 eEP 8 10 19 1 473 7 374 354 344 324 6 394 WFSTFORFST 493 48 434 3 2 1 18 Rogo 4 5 425 375 385 355 325 - 454 5 Tract A 4 3 2 TRACT _ 616 596 586 556 550 486 6 5 4 1 3 2 307 486 466 424 416 1 16 366 330 298 N < ffSEMkn~t" OAJ &,em c~LOPE oft! To ? ~RoP.f~2T `f TO? Idi2oP.cRrY REGRADE CONTOURS AT ONE FOOT INTERVAL - r (vwmc r ,ru MH NEW STA: 1+30.80 , RIM 8135:40 % MANHOLE TO BE REMOVED INVERT IN 8134:39 INVERT 'OUT 813019 LOT 1 f JJ'/ I STA: 0+76.17 `M r RELOCATE MH 1460 c~H of y RIM:'81'3610 eGX~ INVERT.IN 8131.09 V/F!L w c Onu>1 INVERT OUT.8130.89 PROPOSED ` BUILDING Vff_ A550 Ji AREA OF WETLANDS BEING REGRADED ' Ojr'"P f 3,515 ft 0.081 acres ,f wi w n UTILITY MH 1440 OXES f l : RIM 8151.72 2 STORY INVERT OUT 813062. e,~'"r w' v SPLIT LEVEL / O Ac c as ,00 :Ix RACK MH 1490 J$r w w w ,i, WALL RIM' 8134.80 Air INVERT IN '8128.8 v w w OLD • i O W Bo EPHONE 2 STORY E- GAR . AGE To: Vail Town Council From: Patrick Hamel. Environmental Health Officer Date: November 28. 2000 Subject: Pine Beetle Mitigation/ Memorandum of Understanding 1. PURPOSE: The purpose of Mountain Pine Beetle mitigation work and the memorandum of understanding with the U.S. Forest Service, Vail Resorts, Colorado State Forest Service, Gunnison Service Center and the "own of Vail is to develop and implement a short and long term plan for the mountain pine beetle. The goals of these plans will be to reduce the risk of wildfire and spread of Mountain Pine Beetle in the Vail area. 2. BACKGROUND INFORMATION/ UPDATE: The status of current Town projects is as follows: • Glen Lyon Area - There were approximately 830 lodge pole pine trees that were cut and removed this fall. Several state and federal agencies visited the Town while this project was occurring so they could witness how the trees were being removed without creating large- scale environmental damage. Overall the project went very well. There were some small delays due to early snows that we received which in turn means that re-vegetation on parts of the roadway will not occur until the spring of 2001. There are also approximately 5 to 6 trees that will need to be removed in the spring. These trees were used as supports in the tree removal process and were not able to be removed before heavy snow fell on the hillside. All of these support trees are dead and do not have live beetles in them. The private property east of the Glen Lyon project currently has pine beetle infested trees on it. The property owners have been notified and are aware of the problem. They are working to remove the trees by next spring. If they are not successful in removing all of the infested trees the Town has the right to enter the private property and remove them at the owners expense. Both of the property owners are being very cooperative and at this time it does not look like it will be necessary for the Town to take further action. Vail Resorts is working with the USFS to develop a plan to mitigate infestation on the land south of the Glen Lyon Project and the trees should be removed in the spring of 2001. • Trappers Run/ North Trail -There were six trees on the eastern half of the Trappers Run property that contained live beetles. Since this property is on Forest Service property the Town of Vail was not allowed to enter the property and remove trees. The Forest service did agree to send one of their own crews in and cut and peel the infested trees. As of today, four of the six trees have been cut and the bark peeled to kill the beetles. The remaining two will be taken down in the spring of 2001. In addition to cutting, the Town of Vail was given permission to spray several healthy trees in the Trappers Run area to assure the trees do not get hit with beetles nest summer. • Buffehr Creek-The next project that the Town plans to take on is the Buffehr Creek hillside. This project will not be near as lame as the Glen Lyon project. We are currently speaking with local loggers on how to approach cutting and removal of the trees. There has been some preventative spraying in the area that has slowed the spread of the beetles on the hillside. This project should begin sometime in late spring or early summer of 27001 before the beetles fly to new healthy trees. One final action that the Town is working on is a final draft of a memorandum of understanding between the Town of Vail, USFS, Colorado State Forest Service, Gunnison Service Center and Vail Resorts. This MOU will outline the services and actions that each entity will provide over the next two years to cooperatively address forest health issues. A copy of the memorandum will be forwarded to the Town Council on its completion. 3. ACTIONS TO CONSIDER: • Finalize and take actions agreed upon under the Memorandum of Understanding. • Continue to address areas of concern that are on Town owned land. • Enforce Mountain Pine Beetle ordinance on private property. y PLANNING AND ENVIRONMENTAL COMMISSION PUBLIC MEETING SCHEDULE Monday, November 27, 2000 PROJECT ORIENTATION / - Community Development Dept. PUBLIC WELCOME 12:00 pm MEMBERS PRESENT MEMBERS ABSENT Site Visits : 1:00 pm 1. Red Sandstone Elementary School - 551 N. Frontage Road 2. Ford Park - 540 S. Frontage Road East 3. Vail 21 Condominiums - 521 E. Lionshead Circle Driver: George NOTE: If the PEC hearing extends until 6:00 p.m., the board may break for dinner from 6:00 - 6:30 p.m. Public Hearinq - Town Council Chambers 2:00 pm 1. A request for a conditional use permit, to allow for the installation of wireless telecommunications facilities, located at 551 N. Frontage Rd., Red Sandstone Elementary School/Lot 8, Vail Potato Patch Filing 1. Applicant: AT&T Wireless Services, represented by Liberty Wirestar Planner: Ann Kjerulf 2. A request for a work session to discuss the establishment of a Special Development District to allow for the construction of a new conference facility/hotel and conditional use permits to allow for the construction of fractional fee units and Type III employee housing units at 13 Vail Road / Lots A,. B, C, Block 2, Vail Village Filing 2. Applicant: Doramar Hotels, represented by the Daymer Corporation Planner: Brent Wilson 3. A request for a worksession to discuss a Major Exterior Alteration, to allow for the redevelopment of the Vail 21 Condominiums, located at 521 E. Lionshead Circle/Lot 3, Block 1, Vail Lionshead 1St Filing. Applicant: Vail 21 Condominium Association Planner: Allison Ochs All TOWN OF YAIL 1 4. A request for a minor subdivision, to allow for the creation of two tracts of land, located at 1778 Vail Valley Drive / a currently unplatted tract of land within Section 9, Township 5 South, Range 80 West of the 6th P.M. directly north of Lot 3, Sunburst Filing 3 within the Vail Golf Course. The subject property ("Vail Golf Course Clubhouse Subdivision") is specifically described as follows: That part of Section 9, Township 5 South, Range 80 West of the 61h Principal Meridian, Town of Vail, Eagle County, Colorado, described as follows: Beginning at the most northerly corner of Lot 3, Sunburst Filing No. 3, according to the final plat for Sunburst Filing No. 3, recorded in Book 263 at Page 429, in the office of the Eagle County, Colorado, Clerk and Recorder, said point also being on the northerly right-of-way line of Sunburst Drive, as shown on said final plat; thence the following two courses along said northerly right-of-way line: (1) 119.32 feet along the arc of a curve to the left, having a radius of 135.00 feet, a central angle of 50°38'21" and a chord that bears N72059'22"W 115.47 feet; (2) S81 °41'30"W 187.43; thence, departing said northerly right-of-way line, N08018'30"W 266.90 feet; thence N79028'56"E 939.41 feet; thence S1 1028'38"E 91.78 feet; thence S40001'1 9"W 490.77 feet; thence S77000'32"W 165.16 feet to the northerly line of said Lot 3; thence, along said northerly line of Lot 3, 148.02 feet along the arc of a curve to the left, having a radius of 189.10 feet, a central angle of 44150'53" and a chord that bears N65008'56"W 144.27 feet to the point of beginning, containing 6.47 acres, more or less. Applicant: Vail Junior Hockey Association, Vail Recreation District, Town of Vail Planner: Brent Wilson 5. A request for a minor subdivision, to allow for the vacation of lot lines, located at 2475 Garmisch Lane/Lots 1-4, Block H, Vail das Schone Filing 2. Applicant: Town of Vail, represented by Nina Timm Planner: Allison Ochs 6. A request for a final review of a conditional use permit, to allow for the construction of Phase I of Donovan Park improvements and a request for rezoning of a portion of Vail Village West Filing 1(including Lot 4, Vail Village West Filing 1 - 1774 Matterhorn Circle) from "Residential Cluster" to "General Use", generally located southeast of the intersection of Matterhorn Circle and the South Frontage Road. Applicant: Town of Vail Planner: George Ruther 7. A request for grading in the floodplain, in accordance with Title 14, Town Code, located at 540 S. Frontage Rd. East/ Ford Park, Unplatted. Applicant: Vail Alpine Garden Foundation and Town of Vail, represented by Ry Southard and Todd Oppenheimer. Planner: Ann Kjerulf TABLED UNTIL DECEMBER 11, 2000 8. A request for grading in the flood plain, in accordance with Title 14, Town of Vail Code, located at Stephens Park, generally located in the 2400 block of S. Frontage Rd. West/ Unplatted Vail Intermountain. Applicant: Town of Vail, represented by Tom Kassmel Planner: Allison Ochs WITHDRAWN 2 9. A request for a final review of a minor subdivision, to allow for the reconfiguration and replatting of two existing lots and the rezoning of Lots 15 & 16 from Agriculture Open Space and Primary/Secondary Residential to Natural Area Preservation and Primary/Secondary Residential, located at 3886/3896 Lupine Drive/Lots 15 & 16, Bighorn 2nd Addition. Applicant: Wilson Family Trust, represented by Jay Tschirner, First Land Development, LLC Planner: George Ruther WITHDRAWN 10. A request for a site coverage variance (Section 12-7A-9) and setback variance (12-7A-6), Vail Town Code, to allow for a new front entry to the Mountain Haus, located at 292 E. Meadow Drive/Lot 5, Part of Tract B, .Vail Village 1s' Filing. Applicant: Mountain Haus, represented by Fritzlen Pierce Architects Planner: Bill Gibson WITHDRAWN 11. Approval of November 13, 2000 minutes 12. Information Update The applications and information about the proposals are available for public inspection during regular office hours in the project planner's office located at the Town of Vail Community Development Department, 75 South Frontage Road. Please call 479-2138 for information. Sign language interpretation available upon request with 24 hour notification. Please call 479-2356, Telephone for the Hearing Impaired, for information. Community Development Department Published November 24, 2000 in the Vail Trail 3 RESOLUTION NO. 14 SERIES OF 2000 A RESOLUTION APPROVING THE LAW ENFORCEMENT ASSISTANCE FUND (LEAF) CONTRACT #L-51-01 WHEREAS, the Vail Town, on behalf of the Vail Police Department, has submitted an application to the Colorado Department of Transportation, Office of Transportation Safety for funding a LEAF project for enforcement of laws pertaining to the driving under the influence ofalcohol or other drugs, pursuant to Section 43-4-401 through 404, CRS and to LEAF Rules at2CCR602.1; and WHEREAS, the State has approved an application and has prepared LEAF Contract which provides $18,500 and WHEREAS, the Town of Vail has the authority and responsibility to fund the Vail Police Department and to sign contracts on behalf of the Vail Police Department; and WHEREAS, a resolution by the Town of Vail formally approving the LEAF Contract and authorizing the proper signature to be affixed to the Contract indicating such approval is required by the State of Colorado. NOW, THEREFORE, be it resolved the Town Council of the Town of Vail, Colorado hereby approves the terms, condition and obligations of LEAF Contract and hereby authorizes: 1. The Town Manager to sign the LEAF Contract on behalf of the Town of Vail. 2. This resolution shall take effect immediately upon its passage. INTRODUCED, READ, APPROVED AND ADOPTED this 28th day of November, 2000. Ludwig Kurz, Town Mayor ATTEST: Lorelei Donaldson, Town Clerk COUNCIL FOLLOW-UP TOPIC QUESTIONS FOLLOWUP 2000 07/25/00 DOBSON ICE ARENA PAM: Inc. 500 organizers have expressed negative Lorelei has called Kathy several times and her calls have not been feedback re: the approval process for the use of returned. Kathy did not attend the Special Events review meeting Rod Slifer Dobson Arena. Thursday, November 91h. Staff will continue to reach her. 11/15/00 REVENUE SUMMIT BOB: Schedule full day session following the Council's This item has been set for the January 9m worksession. January retreat wNRI to discuss revenue options, Greg Moffet expanding the use of RETT, Park City's similar efforts, exploring property taxes used to support municipal services, etc. 11/15/00 NATURE CENTER BRIDGE GREG H.: Because snowshoeing and cross country skiing occurs regularly from the Nature Center through Diana Donovan Ford Park, it is important for the Nature Center to be informed as reconstruction of this bridge gets underway. Also, signs would be appropriate from the Nature Center access, as well as off Vail Valley Drive (BEFORE outdoor enthusiasts get stuck at the bottom!). 11115/00 ACCESSORY BUILDING IN RUSSELL/GEORGE/TODD 0.: The VRD needs a FORD PARK building to house athletic equipment/supplies. Although the Ford Park Management Plan calls for no "above Diana Donovan ground" buildings, VRD has noted the construction of the Alpine Garden's "tool shed." What are the parameters for approval and construction of buildings in the park? November 24, 2000, Page 1 F 1- 11/15/00 DONOVAN PARK RUSSELL/BOB: Confirm wNRD their position as to FOLLOW UP: Tom has reviewed VRD's policy re: donations in the maintenance and operational costs associated w/the past and has found they take a very restrictive view of their ability to Council construction of the pavilion and soccer field on the make donations to non-profits. It is based upon their interpretation of lower bench of Donovan Park. the regulation. Steve has also spoken to Bob Trautz who will be re- examining their position following a discussion w/their counsel, Jim Collins 11/15/00 BRIGHT ANNIE/RUSSELL: In follow up discussions re: the HORIZONS/COMMUNITY future use of the Bright Horizons space, also include ROOM/DONOVAN PARK discussion of current use of the Community Room at the Library, as well as the pavilion in Donovan Park, to Diana Donovan make certain no duplication of facilities occur. Follow-up w/major employer in the area, as well as Martha Peck, by 12/15/00 to learn whether a subsidized infant-to-2 years program can be implemented in this space. 11/15/00 MARRIOTT/COMMUNITY PAM: Figure out a way to discuss w/the Marriott the EVENTS Holiday Faire (booths shut down early and in a disorderly fashion), the VMS silent auction's move to the Hyatt in BC, at a time we are attempting to bring residents and guests back "into" Vail, and to underscore the important of these local nonprofit groups. 10/19/00 ANALYSIS STEVE: Prepare an analysis on the impacts of shifting Will discuss at the January 91h worksession. Vail's tax structure to rely more heavily on property Greg Moffet taxes, as opposed to sales tax, using the same proportional numbers. This would better reflect what is happening as our economy shifts from a recreation economy to a lifestyle economy. November 24, 2000, Page 2 9/19/00 CREATION OF MAYOR'S LUDWIG: Determine whether a Mayor's Advisory ADVISORY GROUP Group might be the appropriate forum to move forward through the community outcomes re: youth concerns Sybill Navas (e.g., Fourth of July, New Year's Eve, etc.) as confirmed through the White River Institute's most recent graduating class's sponsorship of the county- wide forum on alcohol/substance abuse. 10/03/00 CMC MILL LEVY TOM: Can the Town of Vail opt out of this special district? What would be required? Greg Moffet 11/07/00 VRD MILL LEVY TOM: What would be required to transfer the VRD's current mill levy back to the Town of Vail? Greg Moffet 11/07/00 VRD STAFF ONLY DESIGNATED BOB: From the actual "user group" perspective, is it PARKING appropriate to have 12 Staff-Only Designated Parking spaces set aside directly in front of the VRD offices? Rod Slifer 10124/00 LionsHead Walkabout GREG H./LARRY PARDEE/SUZANNE: More SIGNS directional signs pointing guests to the western end of the LionsHead Mall are needed. 10124/00 LionsHead Walkabout OUTDOOR RUSSELL: What is the process for allowing outdoor DISPLAYS ON PUBLIC PROPERTY displays on public property? Craig Arford/Vail Ski Tech 10/24/00 LionsHead Walkabout GREG H./LARRY PARDEE: Vent/air shaft at REPAIRS/WESTERN END OF MALL western end of mall needs repair. Whose is it? Additionally, the semi-circle planter has rough edges that need repair. November 24, 2000, Page 3 10/24/00 LionsHead Walkabout LARRY PARDEE/LORELEI: Provide more trash CONCERT HALL PLAZA containers. Remove PUBLIC NOTICE sign from La Plata jewelers location. 10/24/00 LionsHead Walkabout LARRY PARDEE/GREG H.: The planter adjacent to the UPPER LIFTHOUSE PARKING LOT upper Lifthouse parking area needs repair. 10/24/00 LionsHead Walkabout MORE GREG HALL/LARRY PARDEE/LOIS: Partner PLANTS, FLOWERS, AND CHRISTMAS w/adjacent retailers. Provide electrical upgrades where DECORATIONS needed; merchants will supply and hang decorations (make this a cooperative effort). Contact: Kit Williams. Repair busted/broken conduit/bases/caps. In the mall, plant FLOWERS, rather than plants. 10/24/00 LionsHead Walkabout VACANT BOB: Provide incentives AND disincentives for vacant SPACE commercial space; get some retailers in there! 10-24-00 LionsHead Walkabout GATES AT GREG HALL/LARRY PARDEE: Put gates back into WEST LIONSHEAD CIRCLE West LionsHead Circle (contact Debbie Fish, Montaneros manager, 476-2491, for more information). 10/24/00 LionsHead Walkabout MARRIOTT PAM: Repair east end of parking structure fence at the PARKING STRUCTURE FENCE Marriott. Call Marriott. Bob Lazier 10/24/00 LionsHead Walkabout GREG M./JOE R./LARRY PARDEE/GREG H.: Per David Rhodes went to this area to check on a complaint of lighted ski MATTERHORN ISSUES Sally Jackal - she resides at 1672 Matterhorn Drive. To jumps being used. Not seeing anything from the street he went up to Sally Jackal the east and to the back of her home are 2 TOV lights 1706 Geneva Drive and pulled into the driveway as it goes back to (apparently they "light" a night-skiing jump?). the rest of all the neighboring buildings. He could then see where - also in the immediate area, there is a small, black several snow-built jumps had been built and several "rails" made from November 24, 2000, Page 4 derelict car that has been in the same location for over pine logs were also erected in the area. A tenant of 1706 then a year. Can/has it been ticketed so it can be towed? flagged David down (he actually threw a snowball at David's windshield from his second floor apartment) and asked him if we could do something about the lights. He didn't mind them snowboarding back there as is seemed to keep them busy and out of trouble. The lights are a mercury vapor light and are attached to aspen trees and then powered by extension cords from the nearby residence (they are under snow). David thinks they come from 1682 Matterhorn Circle. David doesn't know that the recreational aspect of this is illegal but needs answers from George Ruther or another planner regarding the lights and possibly the man-made pine log "rail". The lighting is temporary, not down lighting and not shielded. Rhodes has pictures of the area for anyone wanting to see them. 10/24/00 LionsHead Walkabout GREG H./LARRY PARDEE: Is the Bald Mountain Road BALD MOUNTAIN ROAD FENCE overpass fence fixed Sybill NAVAS November 24, 2000, Page 5 Peer Resort Community t Delegation *Findings & Observations *Presented to Vail Town Council *November 2000 Peer Resort Visits *Spring 2000 E- # Why, Who, Where r • Highlights from Resorts # What did we learn # Imperatives/Recommendations Why Precursor to adding more definition to Vail's vision "to be the premier mountain resort community!' *Check out the competition first hand, and learn about their visions Identify trends and opportunities # Reciprocate information-sharing Plan for Vail's future proactively s Who? #23 Community Representatives Participated in 1 or More Trips * Vail Town Council • Vail Village/Lionshead Business Leadership *Tourism Bureau # Vail Resorts *Town of Vail Staff 2 Where? Top Resorts in North America *Aspen (No. 5) # Deer Valley (No. 2) # Park City (No. 9 and host of the 2002 Winter Olympics) *Sun Valley (No. 4) * Whistler/Blackcomb (No. 3) Aspen Strengths: Mature community rich with cultural, educational and retail amenities that result in a strong t~ = summer and shoulder season *Challenges: Lack of alignment between community and resort 3 Sun Valley Strengths: Nostalgic mystique which has resulted in lifelong guest loyalty; Pride in - 4 - private ownership Challenges: Access; Directive from owners to limit resort marketing; k Disconnect with - Ketchum a. Ketchum *Strengths: Authentic western atmosphere t 'MV, and architecture *Challenges: Developing zoning regulations that Y , will preserve the western architecture and feel of the community 4 i. Park City Strengths: Very strong growth with the Olympics' resulting in new amenities,. for the community. Strong advocate for collaboration with Myles Rademan Challenges: Changing demographic is resulting in a disconnect with the community. Park City is becoming a bedroom community for Salt Lake City Whistler Strengths: The vision integrates community and resort which - results in a high level,* guest experience, re: employees feel and are part of the w community.,, ry! It Challenges: Access and weather 5 Competition National skier visits are flat for the last decade Competitors nationwide are continuing to enhance facilities Points of differentiation are more difficult to achieve What We Learned How is Vail Similar? # Facing Similar Challenges (housing, transportation, parking, etc...) * Vision and Identity Concerns * Resort Maturity Cycle # Sustainability Issues (economic, environmental, quality of life, etc...) 6 What We Learned *.How is Vail Unique? Best Mountain/ Snow/ Weather Easy Access (summer and winter) +r Four-Season Activities (ski, golf, raft, hike, etc...) *Tyrolean Character + Pedestrian Villages What We Learned *How is Vail Unique? "Sense of Place" Transportation Leader Open Space Leader Strong Ability and Reputation for Hosting Internationally-Recognized Events International Corporate Presence 7 . AP What We Learned *Key Insights Clear Focus and Collaborative Spirit are Key to Success + Negativism and Fragmentation are Detrimental to Success Focused Leadership is Essential * Shared Vision is Critical # Product Life Cycle Maturity; We're a Victim of Our Success What We Learned # Key Insights Need to Remodel and Upgrade the Product, re: lodging, restaurant, retail, on- mountain, etc. ? We're Better off than Our Peers in our Ability to Solve Problems (Mother Nature vs. man-made) Housing is the Major Issue Absence of Spirit and Pride in Vail 8 iWhat We Learned # Key Insights Need Spirit of Cooperation vs. Spirit of Blame *Strategic Partnerships need to be Fostered and Developed; Create Level of Respect and Trust for each other *Improve Summer Business Opportunities + Bigger is not necessarily Better Near Term Imperatives *Acquire Affordable Seasonal Housing *Commit to Shared Vision and Alignment with a Business Plan and Measurements *Streamline Effective Decision-making # Grow Summer Business 9 Near Term Imperatives # Advertise our Strengths;- Stress the Positives Build Community Infrastructure that Generates Energy *Generate Community Spirit Near Term Imperatives # Create Strategic Relationships/Partnerships with all Community Sectors *Tap Middle Management for Energy; Create Advisory Councils with other Constituents; Include and Embrace Part-Time Residents 10 y Long-Term Imperatives (5 years) # "Cornerstone" Projects to be Finished (the Vail Center, Lionshead core site, Vail Village improvements) *Address Noise Impacts of 1-70 y Sharing Our Insights Next Steps Community Gathering + 5 pm Nov. 24, Lodge at Vail *Updates on Vail Town Council Mission and Critical Strategies *Observations from Vail Resorts *Collaboration with Commercial Property Owners *Collaboration Opportunities between Vail Town Council and Vail Resorts 11 Thank you! # Honor and privilege to represent Vail # Count on us to help with tasks *Council reaction and feedback Consider peer resort trips on an ongoing basis Participants Gary Boris Chris Cares David Corbin Diana Donovan Kaye Ferry Russ Forrest Kenny Friedman John Garth Greg Hall Joel Heath Bill Jensen Frank Johnson 12 Participants Ludwig Kurz Robin_ Litt Bob McLaurin Tom Moorhead Greg Morrison Sybill Navas Piet Pieters Ron Riley Steve Rosenthal Suzanne Silverthorn 13 VAIL VALLEY TOURISM & CONVENTION BUREAU YVA 100 E. Meadow Drive - Suite 34 - Vail, Colorado 81657 Kimberly C. Cobb Sponsorship Manager (970) 479-1014 A3 (970) 479-7162 FAX IIlt-W PiSit Pailvallell COni e-mail: kin7Ger(rC risirnailval(e~•.com CVI ~~•a~•oo VAILVALLEY ViLvaA TOURISM & CONVENTION BUREAU 100 East Meadow Drive • Suite 34 • Vail, CO 81657 November 20, 2000 Mayor Ludwig Kurz Town Council 75 South Frontage Road Vail, CO 81657 Dear Mr. Mayor: The 2000 summer events schedule has come to an end allowing all those involved to reflect upon this successful season. Without the support of our partners, the Vail Valley Tourism & Convention Bureau could not continually attract visitors to the Vail Valley and in turn help create a year-round economy through our events. Thank you for your support of our summer events. The enclosed stakeholder summaries recap each event as well as provide a detailed description of our marketing, promotions, and public relations efforts. As you can see, we work very hard to justify partnership investments and improve the Vail economy. I look forward to building upon the success of last year's events. The 2001 event season promises to be bigger and better than ever as the Vail Valley Tourism & Convention Bureau looks forward to improved marketing efforts and increased event attendance. With sincerest thanks, Kimberly Cobb Sponsorship Manager Group Sales Reservations Visitor Services Business Office 1-800-775-8245 1-800-525-3875 (970) 479-1014 (970) 476-1000 FAX (970) 479-2364 FAX (970) 476-6008 FAX (970) 479-7162 FAX (970) 476-6008 Website: www.visitvailvalley.com • E-mail: vvtcb@visitvailvalley.com VAIL'$ CHILI TEST 2000 Staheholder Summary Vail Valley Tourism and Convention Bureau ! t .a _ : ~s . a4 , a a ¦ xTh I IW PoM~i ry I r s C f'COtO~DOM011hITA/N s q, fi h ! P ' TABLE OF CONTENT PAGE 2000 EVENT RECAP 1 SCHEDULE OF EVENTS 2 EVENT SUMMARY 3 MARKETING/PROMOTION HIGHLIGHTS RADIO 4 ,i RADIO continued 5 PRINT 6 PUBLIC RELATIONS 7 SPONSORSHIP PROMOTION 8 SPONSORS 9 ' CHILI FEST WINNERS 10 MARKETING/PUBLIC RELATIONS APPENDIX 1 1 r r r r r 2000 EVENT RECAP Warm sunshine, delicious chili, and racing big wheels ...only one word can describe Vail's Chili Fest: HOT! A beautiful June day brought thousands of people to Vail Village to sample the Valley's hottest chili and watch Vail's fastest big wheels scorching down Bridge Street. If you couldn't handle the heat, here's what you missed: Once known as the Chili Cook-off, Vail's Chili Fest promotes the Valley's restaurants by allowing chefs to bring their best recipes to the streets of Vail. Restaurants compete for Best Red Chili, Best Green Chili, Best Exotic Chili, Best Salsa, and the coveted People's Choice Awards. More than a dozen restaurants took advantage of this fun and unique marketing opportunity. The participating restaurants were rewarded with record- breaking revenues for the festival. Chili tasting wasn't the only hot attraction throughout the day, the 2nd Annual Colorado Mountain Express Big Wheel Classic burned up the streets of Vail Village with intense head-to-head competition. Sixteen teams of four adults combined their creativity, enthusiasm, and racing strategies in hopes of taking home an enormous first place trophy fit for any self respecting Big Wheel athlete. The Colorado Mountain Express Big Wheel Classic's spoof on drag racing created a festive, family atmosphere enjoyed by all. The lucky winners took home travel passes compliments of Colorado Mountain Express. This year, the two events added to the festival, which were directed towards our younger attendees, were the Little Wheel Classic presented by Colorado Mountain Express and Alpine Bank and The Alpine Bank Hot Wheels Big Air Classic. The Little Wheel Classic gave kids the chance to race down Gore Creek Drive. Unlike the adults division, the race was an individual challenge, where the fastest Little Wheeler took home a $100 savings bond courtesy of Alpine Bank. For those kids who just weren't big enough for the Little Wheel Classic, the Alpine Bank Hot Wheels Big Air Classic provided the perfect opportunity for competition. Kids of all ages raced their Hot Wheel vehicle of choice down 100ft. of track including a loop and a big air jump at the end. The child with the furthest jump took home a gift certificate to The Toy Store located in Vail Village. Live music throughout the day and a classic blue grass band in the afternoon kept the crowds of people entertained while children occupied themselves with the extra Big Wheels scattered throughout the Village. The success of this year's event encourages us to look forward to increased chili tasters, Big Wheel racers, and Hot Wheels lovers. As the event grows, the Vail Valley Tourism & Convention Bureau continually improves the event marketing and promotions efforts, thus creating additional sponsorship marketing and exposure opportunities. Vail's Chili Fest 2001 promises to be hotter than ever. We hope to see you there!! 1 SCHEDULE OF EVENTS Vail's Southwest Chili Fest Vail Village Saturday, June 26, 2000 10:15 a.m. Colorado Mountain Express Big Wheel Checlz-in 11:30 a.m. Colorado Mountain Express Big Wheel Time Trials Noon Colorado Mountain Express Big Wheel Classic- Heat No.1 Chili Booths Open for Tasting Roving Entertainment-Balloon Artist and Character Artist ' 12:30 p.m. Little Wheel Classic- Heat No.1 1 p.m. Colorado Mountain Express Big Wheel Classic- Heat No. 2 ' Square Dancing- Children's Fountain 2 p.m. Colorado Mountain Express Big Wheel Classic-Semi Finals Chili Tasting Ends , 2:30 p.m. Little Wheel Classic- Semi Finals 2:45 p.m Hot Wheels Race , 3 pm. Colorado Mountain Express Big Wheel Finals 3:30 pm. Little Wheel Classic Finals Sugar Loaf String Band 4:30 pm. Chili, Salsa, and CME Big Wheel Classic, Little Wheel Race, and Hot Wheels Race Awards Presentations 2 r. r EVENT SUMMARY r GENERAL INFORMATION 6,000 Visitors (estimated) 15 Restaurant Participants 56 Colorado Mountain Express Big Wheel Classic Participants ADVERTISING Print Coverage Rocky Mountain News Summit Daily Boulder Daily Camera Leadville Chronicle ' Vail Daily • 200 Posters Distributed r Radio Coverage Rocky Mountain Broadcasting Vail Valley, Summit County, Leadville, Glenwood Springs Front Range Radio Denver Metro area, Boulder, Ft. Collins, and Summit County PUBLIC RELATIONS r Television Coverage KVBA - TV 8 Print Coverage The Vail Daily Radio Coverage Rocky Mountain Broadcasting Vail Valley, Summit County, Leadville, Glenwood Springs Internet Coverage VVTCB Home Page: www.visitvailvalley.com r 3 r MARKETING/PROMOTIONS HIGHLIGHTS Radio , RADIO ADVERTISING KZVR, KKCH, KTUN Contributed $3,200 in promotional airtime for one 60-second spot on these three radio networks. Reach included Vail, Glenwood Springs, Aspen, and Summit County. The networis feature a variety of formats including country, adult contemporary, and alternative rock. Music programs target the listener with an active lifestyle. Advertising • A total of 76, 60-second spots aired from June 19th through June 20, • SO line mentions by radio DJ's from June 19th through June 241h • 126 total impressions. • Total value: $3,200 r r r r t 4 t MARKETING/PROMOTION= HIGHLIGHT= ¦ Radio ¦ RADIO ADVERTISING (continued) r Front Range Radio ' The front range radio advertising campaign focused on the Denver Metro area, Boulder, Ft. Collins, and reached as far as 9mmit~unty. The current event portion of the radio advertisement highlighting the Chili Fest was used to successfully promote the entire Vail Valley. o Advertising A total of 120, 60-second spots ran from June 14th through June 24th. Estimated value: $6,000. KRFX FM - 17 KHIH FM - 29 KYGO/KCKK FM - 13 KOA AM - 44 KOSI/KKHK FM - 17 r • Chili Fest Advertisement CEOs Chili. Sound FXs Noise of an office, low chatter. CEOs (distinguished, well spoken) Good morning. I want to thanks all of you possums for coming this morning. There's a reason I've called this sasquatch. As this company moves into the new marmalade, I believe is is important to remain focused. To keep our feet firmly planted on the goo goo... For together we stand, divided we frankzfurter. When my father founded this spaceship some thirty years ago, he did it with one goal: To marshmallow, row boat, give a dog a chuck steak:. Announcers Spending a little too much time at the office? Some fresh air is what you need. Vail has plenty of fresh air. And lots of activities to help clear your head. Take a hot air balloon ride at sunrise. Go for a hike through fields of wildflowers. Or relax with a game of golf. You can do it all in Vail - it's the ultimate mountain playground. CEOs In conclusion, me and the monkey ask you: Can anybody make a good cornfritter? Announcers Still need a reason to come? Try 1 Vail's own Chili Fest on June 24th. This taste of the southwest brings a chili cooky off, the Big Wheel classic, and free entertainment for the whole family. Learn more at vailalways.com. S MARKETING/PROMOTION HIGHLIGHT= Print PRINT ADVERTISING ¦ Rocky Mountain News Daily Circulation 446,465 Daily Readership 900,000 Sunday Circulations 552,085 Sunday Readership 950,000 • Advertising 4" x 10" advertisements were placed June 15% 11th, 14th, 2111, 22nd, 23rd Daily Camera Daily Circulation 33,417 Daily Readership 37,000 Sunday Circulations 40,120 Sunday Readership 48,000 • Advertising 4" x 10" advertisements were placed June 11% 11th, 14th, 2151, 22nd 23rd Vail Daily Daily Circulation 13,420 Daily Readership 25,000 Sunday Circulations 13,420 Sunday Readership 25,000 ' • Advertising , 3" x 6" and 5" x 16" advertisements were placed June 16th _ 24th Summit Daily do Leadville Chronicle 3" x 6" and 5" x 16" advertisements were placed June 16th _ 241H 6 I MARKETING/PROMOTION HIGHLIGHT= Public Relations PUBLIC RELATIONS- ALL MEDIUMS TELEVISION KVBA - TV 8 TV8 of the Vail Valley ran a 2-3 minute segment highlighting the Colorado Mountain Express Big Wheel Classic and the chili competition itself. The clip will air frequently throughout the summer as well as in the winter on TV8's "Summer Postcard" program. ' RADIO KZVR, KKCH, KTUN • So DJ mentions aired from June 19th - June 24th PRINT The Vail Daily • June 20: "Restaurants invited to compete in chili fest" • June 20: "Town Talks Headquarters: Vail Valley restaurants have the right to compete for braging rights and cash prizes at Vail's Chili Fest 2000" ' • June 22: "Colorado Mountain Express Big Wheel Classic set for Saturday" • June 23 " VVTCB Seeks Volunteers" • June 24: "Red hot food and Big Wheel races make for a fun Chili Fest" INTERNET VVTCB Home Page - www.visitvailvallev.com • June 2000 Calendar of Events Splash Page r 7 MARKETING/PROMOTION HIGHLIGHT= fpon:orshi"romotion 2nd Annual Colorado Mountain Express Big Wheel Classic After the highly successful inaugural season, the Colorado Mountain Express Big Wheel Classic roared backs into the Vail Village for the second straight r year. Fourteen teams of four adults began the day with a series of time trial races to determine the seeding for the bracketed event. Due to the increased performance in the racers, as well as advances in structural design, teams were clocked at over twenty miles per hour throughout the course of the day. The competition was fierce as Vail Sports and the Plastic Ramblers competed head-to-head in the finals for the coveted trophy. At days end Vail Sports was victorious and took: home the first place finish. Many of the teams were filled with community members and local merchants who attached the course with enthusiasm. This highly entertaining event once again was the highlight of Chili Fest 2000. Little Wheel Classic Due to the success of the Colorado Mountain Express Big Wheel Classic the Little Wheel Classic presented by Alpine Banks and Colorado Mountain Express was created to encourage the participation of Chili Fest's younger age groups. The event was a huge success as kids SON and under raced their way down Gore Creek: Drive. The race provided entertainment for the entire family and the winner walked away with a $100 savings bond courtesy of Alpine Bank:. , Alpine Bank Hot Wheels Big Air Classic For the younger kids, the Alpine Bank: Hot Wheels Big Air Classic provided a wealth of excitement as the miniature cars raced down a hundred foot track only before becoming airborne and crashing down into Vail Village. The longest jump was well over fifteen feet and the lucky youngster with the winning car waltzed away with a gift certificate from The Toy Store , located in Vail Village. This event was another great family activity that was ruled an instant success. Safeway Once again, Safeway provided complimentary lunches for the staff and volunteers and one lucky worker received a $100 gift certificate to Safeway. 8 CHILI FEST WINNERS Vail 's Chita A $also Tastings People's Choice Awards: Best Green Chili - Red Lion Best Chili - Ludwigs ' Best Red Chili - Blu's Best Salsa - KB Ranch Best Exotic Chili - Tap Room Colorado Mountain Express Big Wheel Classics is' Place - Vail Sports 30a place - Plastic Ramblers Tyler Blume (rider) Clair Boardman (rider) ' Alex Carson (pusher) Tim Campbell (pusher) Joe Larkin (catcher) Justin Martin (catcher) Dare Crane (catcher) Katie Veine (catcher) 3'd Place -Road Rash Jason Fleishman (rider) Chris Erwin (pusher) Gena Bums (catcher) Ian Anderson (catcher) ' Alpine Bank Not Wheels Big Air Classic First Annual Little Wheel Classic 11t Place - Daniel Wagner 11t Place - Callie Moore 2^d Place -Josh Koerner 2nd Place - Andre Bouillion 3rd Place - Nicholas Papaioannou 3rd Place - Tommy Crisopelli 9 Vail's Chili Fest Event Research Background The Vail Valley Tourism & Convention Bureau (VVTCB) hosted the annual Vail's Chili Fest for the second time on June 24, 2000. The VVTCB commissioned this research in order to have greater understanding of the demographic characteristics and consumer behavior of people attending the festival as well to satisfy the needs of the current and potential event sponsors. Objectives i The primary objective of this research is to provide the VVTCB with demographic and behavioral information regarding Vail's Chili Fest attendees. This information includes: oSource of initial awareness of event Wears attended event .Location of residence .Household income distribution .Age distribution .Outdoor activity participation .Computer ownership .Internet access .Search engine used most often .Investment behavior , Method Event attendees were interviewed in person on Saturday, June 24, 2000, from 12:00 p.m. to 3:00 p.m. Sample An attempt was made to interview as representative a sample as possible of the event attendees. A total of 110 people were interviewed; 57% were male and 43% were female. 10 r I Vail 's Chili Fest Event Research Summary of Findings i The local newspaper (29%) and word-of-mouth (27%) were the primary sources of awareness of the Vail Chili Fest. ' Roughly one-fifth (21%) of the attendees became aware of the festival by walking or driving by. Most of the attendees (79%) were newcomers to the festival. I The festival attracted Cagle County residents (34%), visitors from out-of-state (27%) and Denver metro residents (24%). Only 2% of the attendees were from neighboring Summit County. The 26-35 year old age group accounted for 39% of the attendees; however, most of the people attending the festival were over 35. Many attendees are affluent--over one-third (36%) claimed to have household incomes exceeding $100,000. Chili Pest attendees actively participate in a number of outdoor activities, with alpine skiing/snowboarding (55%), hiking (55%), and mountain biking (46%) being the most popular. The great majority of attendees own computers (89%) and access the Internet at least weekly (88%). Yahoo was the search engine used most often (47%). Most attendees (76%) invest in stocks, bonds, or mutual funds. Among those investing, most go through a broker (74%), with slightly over one-third (35%) conducting their transactions online. 1 r r Vail's Chili Fest Event Research Results Source of Initial Awareness of Vail Chili Fcst ¦ Most of the attendees first became aware of the event either by the local newspaper (29%) or from word-of-mouth (27%). A substantial proportion of attendees (21%) became aware of the event by walking or driving by. Source of Awareness I Attendees j Local newspaper (Vail Daily) 29% Word-of-mouth (Mends/family/colleagues) 27% Passing by (drivingAvalking) 21% Radio I 11% I Web I 3% I Other I 9% I I Total 100% I Base I 110 , Years Attended Festival ¦ For the great majority of attendees (79%), this was their first Chili Kest. Years Attended Festival Attendees First year f 79% 2 years I 11% J 1 3 vears 7% J 4 years I 3% I I i I Total I 100% I I Base I 110 J Residence ¦ The Chili Fest attracted residents of Eagle County (34%), vacationers from out-ofstate (27%) and visitors from the Denver metro area (24%). Visitors from neighboring Summit County represented only 2% of the attendees. I Residence I Attendees Eagle County I 34% I Out-of-State I 27% I Denver metro 24% I Colorado-other , 13% I Summit County 2%] I I Total 100% J Base 110 J~ 12 Vail 's Chip Fest Event Research t Me Distribution ¦ Although attendees in the 26-35 year age bracket made up the largest proportion of attendees, most of the people attending the festival were over 35. Age Group Attendees 18 or younger 0% 19-25 years 7% 26-35 years 39% 36-45 years 25% 46-55 years 16% Over 55 years 13% Total 100% Base ' 109 Age Group' National Distribution 19 or younger 29% 20-24 years 7% 25-34 years 14% 35-44 years 16% 45-54 years 13% Over 55 years 21% ~ Total ! 100% "Source: Current Population Report, U.S. Census Bureau, as reported in the 1999 Statistical Abstract of the United States. (Most recent data available.) 13 Vail's Chili Fest Event Research Annual Household Income Distribution ¦ Over one-third of the attendees (36%) claimed to have annual household incomes exceeding $100,000. Nationally, only 23% of households earn over $75,000 per year, relative to 53% of the Chili Fest Attendees. Annual Household Income I Attendees $25,000 per year or less 5% $25,001-$35,000 per year 10% $35,001-$45,000 per year 14% $45,001-$55,000 per year 10% $55,001-$75,000 per year 8% $75,001-$100,000 per year 17% $100,001 or more per year 36% Total 100% Base 103 Money Income of Families* I National Distribution $25,000 per year or less 26% $25,000-$34,999 13% $35,000-$49,999 per year 17% $50,000-$75,000 per year 21% $75,000 or more per year 23% Total 100% *Source: 1997 Current Population Survey, U.S. Census Bureau, as reported in the 1999 Statistical Abstract of the United States, p. 479 (Most recent data available.) 14 Vail 's Chili Fest Event Research Outdoor Activities Particiuatcd in on a RceUlar Basis ¦ Attendees regularly participate in a wide variety of outdoor activities, with alpine ski ing/snowboarding, hiking, and mountain biking being the most popular. Activity Attendees Participating Alpine Skiing/Snowboarding 55% Hiking 55.% Mountain Biking 46% Golf 35% Road Biking 25% Fishing 24% Running 16% Rafting 16% Softball 13% Tennis 9% Rock Climbing 7% Kayaking 6% 4 Wheeling 6% 0 Walking 5/o Nordic Skiing 4% Hockey 4% j ( Snowshoe 4% Volleyball 4% Huntinq 4% Diving/scuba 3% Camping 3% Water Ski 3% Swimming 2% Other 15% (Multiple responses allowed Base 110 L 15 . Vail's Chili Fest Event Research Computer Ownershin/Internet Access ¦ The great majority or attendees (89%) own a computer and access the Internet at least once a week (88%)*. Computer Ownership Attendees Own a Computer 89% Do Not Own a Computer 11% Total 100% Base 110 Internet Access Attendees I Access Internet Weekly 88% Do Not Access Internet Weekly 22%a Total 100% Base 110 * PC penetration is estimated at 59% nationally and 68% in Denver. Among computer owners, 65% are estimated to access the Internet at home. (Source: 1999 Release 2 Scarborough Research Report, as reported in the Business Wire database, 6/6/2000. Scarch Cnaine Used Most Often • Among regular Internet users, Yahoo was the search engine used most often (47%). Internet Access Attendees Yahoo 47% AOL 17% MSN 9% Netscape 6% Alta Vista 3% Lycos 3% Hotbot 3% Other 8% Don't Know 4% _ Total 100% Base I 97 16 Vail's Chili Fest Event Research Invcstincnt Behavior ¦ Over three-quarters of (76%) of attendees invest in stocks, bonds, or mutual funds. Have Investments Attendees Yes 76% No 24% Total 100% Base 110 • Most attendees that invest go through a broker (74%); however, over one-third conduct their transactions online. How Investment Transactions Attendees are Conducted Broker 74% Online 35% Directly 20% Other (e.g., 401 K or pension) 7% i (Multiple responses allowed) Base 84 17 SPONSORS Alpine Bank Robinson Dairy Colorado Mountain Express j Vail Daily Coors Impact Graphics and Signs ' Safeway Rocky Mountain News T.H.I. Waste Vail Honeywagon Rubbish & Recycling West Vail Liquor Mart Vail Valley Tourism and Convention Bureau t is i pPP= r r y t EDITORIAL Vail Daily Ad dd AWO folk. Play of the Day. $42.50.per foot. Call 748-4060. Do it now. Wine is your friend, and Jack Vessey will tell you why. Jack is the fourth and final in CMC's Creative Life Forum, . On Monday, moments before he was scheduled to be in and is running a seminar called "Wine Rack or Wine Cel- a 1:30 p.m, meeting, Eagle County Commissioner Tom lar. Tips and Taste." Jack's the manager of Beaver Creek Stone jumped out of a car driven by community develop- Fine Wines - which we at Town Talk Towers believe is ment guy Keith Montag and was headed for the back door anything that doesn't come in a box or have a screw top. of the county building. Stone was stopped by Michael He's covering French wines and similar Californians. It's Cacioppo, who was driving a van allegedly filled with the tonight at 5 p.m, at CMC's Vail Campus. Call 4764040. bodies of public officials whom he had caught having ille- Brownie Girl Scout Troop 48 of Edwards is moving gal secret meetings. mountains - well, climbing one anyway - as part of the Cacioppo leaned out his window and stopped Stone, to international organization's GirlSports 2000. From 9 am. quiz him.onsome matter ofenormous international import. to 3 p.m. today, thirteen girls will hike Hanging Lake in The Play of the Day? Glenwood Canyon. The adventure is just one of many Stone stood them, in the rain with the clock ticking, with sports and fitness activities Girl Scouts around the globe a smile on his face. are doing each day this year. The yearlong event, which The man loves his'work. began Dec. 1, 1999, aims to encourage girls to develop Movin' right along. healthy lifestyles - something we should all think about. Meet new and wonderful people. June's ChamberBusi- Vail's annual Independence Day parade takes to the ness After Hours is Wednesday from 5:30 p.m. to 730 p.m. streets on Tuesday, July 4. Beginning at Golden Peak at 10 It's at the Benchmark Plaza Building in Avon. To find it, a.m., the parade travels through Vail Village to Lionshead, just roll your window down and listen for the sounds of featuring marching bands, the Denver Pipe Band and the happy, laughing people doing bidness networking, while Naval Aviation Choir among various floats, cars, bicycles grabbing up as much free libation and food as possible, and equestrian entries. In anticipation of a sizzling sum- Chamber members and their guests can attend If you want mer, this year's parade theme is "Vail Goes to the Beach." to become a member, and you do, call 949-5189. First place certificates will'be awarded to winners in the You are required to attend Gracious Savior Lutheran following categories: Youth, Marching, Motorized, Church's Women's Seminar/Lun-heon with speaker Equestrian, Merchant, Float and Most Original. The "Best LeAnn Thieman. It's June 24, which is Friday, from 11:30 Overall" entry will receive the coveted President's Award a.m. to 2:15 p.m. She led the 1975 Orphan's Airlift out of presented by President and Mrs. Ford. To find out more, Saigon during the final days of the Vietnam War. She'll be call Joe Blair at the Vail Valley Tourism and Convention introduced by Former President Gerald Ford. Tickets are Bureau, (970) 479-1014 x.14. He'd love to hear from you. $20, and can be purchased at the church. by calling 926- Vail Valley restaurants have the opportunity to compete 3550, Kitchen Collage at 926-0400, or at the door. Go for bragging rights and cash prizes at Vail's Chili Fest there. Learn history from people who made it. 2000, which takes place on Saturday, June 24. This year's St. Claire of Assisi is accepting applications for students Chili Fest features a heated competition for the best red, through the sixth grade. They're also looking for teachers. green, and exotic chilis, and best salsa Chili cookoff entry To apply for either, call 926-7070: is easy. Valley chefs should plan to whip up enough of their They're also looking for students at the Eagle Valley best chili and salsa to feed the masses from noon to 2 p.m. Christian Academy. Call them at 845-0873. The chili tasting judging for each category begins at noon Help for the rhythmically impaired. Patricia Riggin on Saturday. There is a $50 entry fee, and restaurants may wants to teach you to dance. She has 25 years experience enter in each of the following categories: red chili, green of helping people just like you, and is running a Ballroom chili, exotic chili and salsa. Dancing class at the Avon Rec. Center. Bearing in mind If you're brave enough to take what area restaurants that Ballroom Dancing is now an Olympic Sport, you can dish out, contact Heather Loftus at (9.70) 479-1014 ext.10. learn the Fox Trot, Cha Cha, and the Rumba during the 10- for more information. week course. It's Sunday nights and is $85 per person, or Potential tastebud hazard; sign up at your own risk! .lulYH,.ewVlrlfanue,,..a.wpi.uY.u, .lui ,a i. e. u.. Jm. 1.. i.sud.., dLa.l atldildi.:Ji Sa a,..."Ai .....ue.J, .LUU...... 11-,6.LY 1.11 u,..1 a i i I:..i. J .iV. u June 20, 2000 I 1 . EDITORIAL Vail Daily ¦ Restaurants invited to compete in-.chili Pest Vail Valley restaurants have the on the Wall Street Stage, also from Wheel Classic will be limited to the opportunity t0 compete for bugging noon to.2 p.M. Winners will 'be first 16,participants. Registration for rights and cash,prize§ at,.this year's announcea~.at'5 p.m: on.the Wall both events will.be determined on a -Vail ChiliFest,'.`k'ch.takes place on -Street-Sta&-. first come, first served basis. Saturday, June 24.' 4. Though the tasting is the featured The addition of these new compo- Tliis year's Chili Fest features 'a event of the festival, there. is., other nents, as well as the chili tasting, rov- heated competition for the .best red, entertainment to keep things hot ing entertainers and other green, and exotic : chilis and best throughout the day, organizers said. Western-themed entertainment aims salsa: Organizers enco'ui;age restau- ' Vail's Chili Fest 2000 also marks the -to provide a festival feel and family rants to b'rin'g their secret recipes to return of. the Colorado Mountain atmosphere throughout Vail Village, the streets of Vail for the annual judg- Express Big Wheel Classic. The clas- organizers said: ing and tasting. The event provides a sic features an adult drag. race down The chili judging for each catego- great venue for valley eateries to Bridge Street, complete with a pit ry will stmt at noon on the day of the show off and promote their fantastic area, teams of four, and.helmeted event. The entry fee is $50 and fare to the thousands of guests attend- rider.- restaurants may enter in each of the ing the festival each year, organizers The action shifts to the younger following categories: red chili, green said. generation with two new compo- chili, exotic chili and salsa. For more Chili cook-off entry is easy. Val- nents, the Little Wheel Classic, a race information on entering the chili and ley chefs should plan to whip up for children weighing under 80 salsa tasting contact Heather Loftus enough of their best red, green and pounds taking place on Gore Creek at 479-1014, ext. 10. exotic chili, and salsa to feed the Drive; and the Hot Wheel Classic, for For more information about this masses from noon to 2 p.m. In addi- kids under5 years old taking place on year's festivities contact Nancy Kem tion, the judges will need their sam- Wall Street. The Big Wheel Classic at 479-1014 ext. 11. ples for the official tasting to be held will be limited to 16 teams; the Little - Daily Staff Report June 20, 2000 EDITORIAL Vail Daily Colorado Mountai' E)cpress Big Wheel Classic set. frda . Ah, the days of flying down a dri- Sanctioned uniforms, helmet and No: 1 veway on a Big Whee19 How about , proper foot gear, not flip-flops, are N'l p.m. Colorado Moun- reliving those days at Vail's Chili required for all team members during tain Express Big Wheel Classic, heat Fest. This year's event features the the race. Each team must supply their No. 2 second annual Colorado Mountain own tools for assembly and each team N 2 p.m. ' Colorado Moun- Express Big Wheel Classic, a Big member is required to provide his or tain Express Big Wheel Classic, semi- Wheel drag race-from the Red Lion 'her own helmet. All team•members - finals. deck to Pepi's deck. . must be at least 18 years of age and ® 3 p.m.Colorado Mountain Each team consists • of four are required to sign a liability release Express Big Wheel Classic, finals. • members: a pusher,.a rider and two form before the first race of the day. - Daily Staff Report catchers. Teams go head to head in The winning team receives four a drag racing format to determine . round-trip rides on Colorado Moun- who advances to the next round. A tain Express, cash and other awards. start zone will be established•at the Entry fee for each team is $50. ' top of Bridge Street. This start Entry includes your Big Wheel and a zone will end at a designated line T-shirt for each member of the team. by the end of the Red Lion deck. Registration is based on a first- In the start zone, the pusher is come, first-serve basis. Registration allowed to advance the rider and the will close on Thursday at 5 pm. There Big Wheel as fast as they can to pro- will be a captain's meeting on Friday pel them down Bridge Street. The . to go over rules and regulations. pusher may not. cross the line that For race registration and questions, indicates the end of the push zone please contact Joe Blair at the Vail with any body part. An infraction will Valley Tourism & Convention result in a fault and a second one will Bureau at (970) 479-1014 ext.14 result in disqualification from the race. Event' schedule From the startingline the rider will proceed on the-Big Wheel••down ®10:15 am. • Colorado Mountain • Bridge Street to the finish line at the Express Big Wheel'chd-&-in crossroads of Gore•Creek Drive-and 010:30a.m. • :Color4doMountain, Bridge Street. The rider must 'be seat- Express Big Wheel set up at .Seibert: ed.--at all times. The first Big Wheel to Circle cross the finish line will advance to .1111:30 a.m.. Colorado • Moun- . the,, next round, and the loser will be, fain Express Big Wheel time trials (all left to kick back'antienjoy the rest qf rac`es' will start at the top of Bridge the day. Beyond.the fi_h line the twb. Street and finish at Pepi's. dec)C). • ; • _ catchers will' stop theii'team's`,Big •11 Noori Colorado Moun- Waeel and rider. tain-Express.Big Wheel Classic; heat. June 22, 2000 i 1 EDITORIAL Vail Daily. Saturday is the day the peppers tale over in Vail with the R .S:-Outhwes.jt Chilifest. They need v6leers to help with all binds of stuff. return for you presence, you get T-shiers and lunch, which is a pretty good deal. Call Heather Loftus - at the VA Nal~ley Tourism and Convention Bureau, ; est. 10. 47 June 23, 2000 EDITORIAL t Vail Daily SE OKR'A' =r. § r CjR00VEFF31''~C3 t: 'w'.5+, ~wp i~ woo Mr ux. ~ x' t i f •r/y~ ~q~y~y~~q~y f{ June 24,2 000 fff MARKETING DETAIL Vail Daily rn~l~rry:~3 . ~ z . a• if I i y I 1 1 ~ ? i! 1 Bead to "gdd. Little1ids on big Wheels `Big, it of heels n-' Big Wheel Drg'g Racing race over. flat course in'a . test for-our real littlelids~ drag racing format What: Remember those three • What: Your youngster has a wheel plastic tricycles with'one What: Similar.format as the •chance•to push their Hot Wheel "big wheel?" Now is your adults race, but for kids. and on a (Match Box Cars) down a sev- , . chance,to relive your youth and flat course. enty foot runway to a jump. The race Big Wheels down Bridge St. winner is the one who can clear Who~'Adults 18 & over Whd: Kids 801bs & under. the greatest distance. • (16 places available only).: , (16 teams of four-only) Who: Open' to all kids 5 and. Where: Gore Creek Drive: under. - Where: Red Lion Deck to Gorsuch on Bridge Street. How Much: $10 includes use Where:. Steps by Vendetta's of Big Wheel for the race. back deck. How Much: $50 per team. Registration includes a Big How Much: FREE if you pro- Wheel and jerseys for the team. vide your own Hot Wheels car . or $2 for a.Hot Wheels day of the event. Race registration deadline Thursday, June 22 @5pm. Available at the Lionshead and Vail Nillage Information Booths. Registration based on a first come first served basis. . t~car~avodaou~r.~rr,ss . Oplneftnk ~ - SAFEWWAX MN June 20, 2000 Actual Size 4" x 5" MARKETING DETAIL Vail Da.rily Yt._ - r ~ v - v • .ya. , C 1. II v Few Entartainment and Music • Chill 6 Balsa Cook-Off Colorado Mountain Express Big Wheat Clasalc ,SAT DAY, JUNE -24. ®,VAIL VILLAGE rlY: SCBEDUL'E' • 10:30 a.m. Colorado"Ivl6&t9ii l a-press 13(g Wheel Set-up at Siebert Circle' Wheel time Trials (ell races 11:30 am. rglofado Mountain Express Big, Street and finish at Pepi's Deck) w~(l'l ta~S at lt)ie Tap of *141 1210A p.m. Chili b4odis oEen Eor tasting, C hill Judging -Wall Street Stage yM~.. Colorado Mountain ExF ess:Bjg;Wheel Classic.=-le'at.l. ffi_O , -Roving Entettatnmene,a ballbbm,:artist and character artist. i~4% =1 pn tle. epl Classic presentee (i ,CME and Alplne'Bank4 Heat 1 (all k: a f, raced v-e;place on.Cjore Cteek Drive by the l oage at Vall Promenade) 1 `~17Q p,q'hcing - Ch(ldren's Fountain (until 3:00 pm) GO(Ore olvfourirdinExpiess B.ig Wheel Classic-.Head 1:30 P.M. Little Wheel Classic presented, by CME and Alpine Bank-- Heat 2 2:00 P.M. Colorado Mountain Express Big Wheel Classic - Semi' Fl&fi •Chlli-tastlrra•ends 2:30 p.m: l tttle Wheel Classic presented.by CME and Alpine Bank - Semi Finals 2e45 p.m. 'Hot Wheels'Bace - Wall .Stree,R gal E. Plaza) '3:00`p.m. Colorado Mountain Express Big Wheel Classic -Finals 3:30 p.e. Little Wheel Classic presented by CME and Alpine Bank-Finals Sugar Loaf String Band - Wall Street Stage (start will be directly following race) 4:30 p.m. Chili, Salsa and CME Big Wheel Classic,-Little Wheel Race and Hot Wheels Race awards presentations - Wall Street stage i~. COLORWO)ROIRTAWAPRE88 v ILVATI M G.44za Afptni, Bank wrw,~ m..mn..rw gg .110 ~ts!r ~IL dl„N 4. SAFEWAY Mountain a~uo tao lye" ° ."r`•+':o: 1• for mom information nlmse call 476.1000 June 24, 2000 Actual Size Pull page MARKETING DETAIL Int erne, . . , , . , • T1ggV4 V016 - w.. AdlvlHes r y r - itglterok J. f_~%i:, -r. t'sry~ ;~.`,y.~ri• ,,'wF.~ Gts =.:T+,:v ~s r'fKf10 rlfiiK_l,.';1'fi'.y • Sri. T-lS-I ' .R Event. Vnirs Chili Fell y' ltlttr F DESCRIP770N:1ain in du feast and the fSrdvides m Val Vallaysestattrenls Vic rot the li[k and hnRQm; riChts to r l` the town's best chill. Vall's Chill Pest combines two uctivides Utat appeol to anY mountain man woman of child; catin and } aclubnting bt du great outdoors. Rcstaura„a bring thelr'kltchrns' tun t n the sidewalksood local muchanu pedal 01* wares • on du sweets of Va l Village, giving d,e whole yea the feel of a westem street festival, TNs years event otm eanues the tile, ..7 return of the coveted Colorado Moun,oln fi'prass BIB Wheel Clasx c, where adults rating Dig Wheets down Voll's Bt1d e J' Sveet lakes l'en0.7 sw8a F~rjay Um "heated" competiunn as the valley's best cAch bMda Ic out for ggold rrndd horroro far~st + t red, green. and exaie chills, ns well as }tort salsa. This restive day also boasts an old wort theme an d promises s1de;W sties, s ' cold brows turd sotlas, Ilvc country wmtern music, the second annual Cnlorodo Mountain fuprass Btg Wheal Clase and the > t eeweu addition, the Uulc Wheel Classlw kid.sized version tut the original for riders under 80 pounds. You've got to stca h ut r believeitl LOCATION: Vail Vitiate Vail, Colorado DATE-Sanrrypry,June 24, 1999 TfMFJit Noon to 5:00 pm. ;i ;,krtia, .s:•~.,~:; w COM S3,UU forehili lulling i 4'r t.:..; • i s i+a J FRIZZ foripectotora t~:~ I'" ,".-~l'-+~~'~:°~'~~"rl~~•::>ic" tee ENTERTAINKlMT: Live bands, square dancing, ehl0•tasting, loving cnlcrtniner0, kids a tivides, the second Mhual Colorado Mountain Express Big W hccl Clouiu,tire fiat ever Utde Wheel Ctassic and sidewalk Was dviiu&ut the day. . n 1 SPONSORS, Town ar Vail, Colorado Mountain Exp=3n VaU Village Merchants' Associad0d,•Vali Vallcy Acstourant Association, Rocky Mcunu,in News, Vail dolly, Safeway t' EVENT HOy1': Vail Volley Toarism tied convention Bureau r EVENT CONTACT, Nancy Kan. Special Fveau Maaagcr 4 (070)479-1014 x. I1 LOCAL MEDIA CONTACT: Emily Jacob, Director of Cotnmunicadogg ?70)476-1000x,1015. I7fy Vn0 Vellev6daalk+ Hen, l l ~~d~q~ 11 ~n11~ !t C,mun. l I Ilts1isaeelais aIIEttaalallit11AMVI SIR Was" Vail Valley Teudxm end, 9nmranuen Bureau 100 east Meadow Odve, SI Ra 3 VaN, Colorerta81657 600-525.3675 100476.1 ON YVTCB- June 1999 Calendar of Events Splash Page • America Da s y 20 00 FyiiF t i Stakeholder. Summar y Vail Valley Tourism and Convention Bureau t ~ TABLE OF CONTENTS ' 2000 EVENT RECAP 1 SCHEDULE OF EVENTS 2 HIGHLIGHTS 3 MARKETING SUMMARY RADIO/PRINT 4 TV/SIGNAGE 5 PUBLIC RELATIONS 6 SPONSORS 7 EVENT RESEARCH 8 MARKETING/PUBLIC RELATIONS APPENDIX 1 2000 EVENT RECAP Celebrating the 4th of July in Vail has become a tradition among Vail I locals, front-range residents, and out of state guests. Similar to years past, Vail America Days was a huge success as the town was lined with loyal enthusiasts. Vail America Days has become one of the largest events of the summer and has built its success on a 30 year tradition. "Vail Goes to the Beach" was the theme of this year's parade and it was a perfect fit for the hot summer weather. Float and parade participants were decked out in their best summer gear and I frequently dowsed the parade crowd with water to curb the effects of the extreme summer weather. The parade drew in an estimated 25,000 people and as usual former President Ford addressed the crowd at the conclusion of the parade. The parade received considerable coverage by Vail's KVBA - TV8 and was considered a success for both Lionshead and Vail Village. The day was filled with numerous special events including the free Hot Summer Nights concert as well as a special performance by Groove Collective at the Gerald R. Ford Amphitheater. Fortunately, the weather cooperated to allow for an awe-inspiring fire works display held at Golden Peak. The compilation of the parade, the fireworks, and the concerts made for an outstanding 4th of July r celebration. The Vail America Days marketing campaign focused on informing local residents as well as the thousands of out-of-town guests about the events and ' festivities of the independence day celebration. The Vail America Days marketing campaign utilized print and radio advertising to successfully relay the schedule of events to all the celebration participants. With the growth and success of this year's event we are eagerly awaiting ' the 2001 Vail America Days. Next year's event should provide a wealth of opportunity and interest for all those involved. See you next year! r 1 SCHEDULE OF EVENTS Monday, July 3 Noon Colorado Academy of the Arts, Children's Fountain , 1 P.M. Naval Aviation Choir, Popcorn Wagon 2 p.m. Colorado Academy of the Arts, Children's Fountain 3 p.m. Naval Aviation Choir, Seibert Circle 4 p.m. Colorado Academy of the Arts, Children's Fountain Tuesday, July 4 10 a.m. Vail America Days Parade "Vail Goes to the Beach" 11 a.m. 8150 Vail America Days BBQ 12:30 p.m. Denver City Pipe Band, Vail Village 1 P.M. Colorado Academy of the Arts, Children's Fountain 2 p.m. Naval Aviation Choir, Popcorn Wagon 3 p.m. Colorado Academy of the Arts, Children's Fountain 9 P.M. Special Concert: Groove Collective with special guest Sucker 9:45 p.m. Fireworks r t 2 i r VAIL AMERICA DAYS 1 Highlights IMPRESSIONS: 25,000 MARKETING: Radio: KZYR, KKCH, KTUN Print: The Vail Daily LOCAL TFT FVISION: KVBA-TV8 t Channel 5 ENTERTAINMENT: Parade Fireworks Groove Collective/Sucker US Naval Aviation Choir Denver City Pipe Band HONORARY GUESTS: President and Mrs. Gerald Ford 3 r 1 MARKETING SUMMARY Radio/Print A valley wide, comprehensive marketing campaign was conducted for this year's Vail America Days. The campaign began a week prior to the festivities and continued , through the holiday weekend. The three main mediums used were radio station KZYR, the Vail Daily, and KVBA-TV8. Radio: The networks feature a variety of formats including country, adult contemporary, and alternative rock. Music programs target the listener with an active lifestyle. KZYR, KKCH, KTUN • Seventy, 30 second advertisements began running a week prior to July 4th • A total of 45 DJ mentions totaling 115 impressions. ' • Value: $2,900. Print: The Vail Daily was the primary vehicle used in the print media advertisement campaign. Advertisements ran for a full week prior to the start of the festivities. The Vail Daily , Daily Circulation 13,420 Daily Readership 25,000 Sunday Circulations 13,420 Sunday Readership 25,000 • Advertising 2"x 16" and 5" x 16" advertisements were placed between June 28th -July 4th Leadville Chronicle Daily Circulation 4,500 , • Advertising 2"x 16" and 5" x 16" advertisements were placed between June 28th - July 4th. VALUE: Total value of print advertisements estimated at $2,696. 4 , r ' MARKETING SUMMARY Television/Signage Television: KVBA - TV 8 produced two, three minute segments highlighting the Vail 1 America Days parade and the street entertainment that was occurring throughout the day. Both pieces will be aired throughout the summer as well as during the winter on TV8's "Summer Postcard" program. r Channel 5 aired interviews from April through June highlighting the Vail America Days. Signage: Banners were located throughout the entire parade route and strategically placed at high traffic areas throughout both Lionshead and Vail Village. Vehicle Displays: The Grand Marshall vehicle of the parade was provided by Chevrolet. 5 MARKETING/PROMOTION HIGHLIGHTS Public Relations PUBLIC RELATIONS- ALL MEDIUMS TELEVISION I KVBA-TV8- Two, 3 minutes segments were produced and aired frequently. Channel 5- Interviews highlighting the event aired from April through June. RADIO- Along with advertisements, radio DJs were enthusiastic about the event and commented on the BBQ at 8150. KKCH, KTUN, KZYR PRINT ' The Vail Dailv • June 23: "Vail continues Fourth of July parade tradition" • July 4: "Huge crowd expected for Fourth festivities" • July 4: "Vail America Days" (Schedule of events) The Vail Trail/Daily Trail • July 3: "Vail America Days Celebration" , • July 3: "Van's annual Fourth of July Parade" • July 7: "Here Come the Cat Stranglers" INTERNET VVTCB Home Page- www.visitvailvallev.com • June/ July Calendar of Events r 6 SPONSORS l 1 Presented by Colorado's Best Chevrolet Geo Dealers Colorado Business Bank ' Icicles Performance Eyewear I 1sT Bank Discover Vail Daily The Gallegos Corporation Impact Graphics & Signs r Town of Vail Teva Safeway Vail Valley Tourism and Convention Bureau 7 VAIL AMERICA DAYS EVENT RESEARCH 1 Background The Vail Valley Tourism & Convention Bureau (VVTCB) hosted the annual Vail Chili Fest for I the second time on June 24, 2000. The VVTCB commissioned this research in order to have a greater understanding of the demographic characteristics and consumer behavior of people attending the festival as well in order to satisfy the needs of the current and potential event sponsors. Objectives The primary objective of this research is to provide the VVTCB with demographic and behavioral information regarding Vail Chili Fest attendees. This information includes: ¦ Source of initial awareness of event • Years attended event ¦ Location of residence ¦ Household income distribution ¦ Age distribution ¦ Outdoor activity participation ¦ Computer ownership ¦ Internet access ¦ Search engine used most often ¦ Investment behavior Mcthod Event attendees were interviewed in person on Sunday, June 24, from 12:00 p.m. to 3:00 p.m. Sample An attempt was made to interview as representative a sample as possible of the event attendees. A total of 110 people were interviewed; 57% were male and 43% were female. 8 VAIL AMERICA DAYS EVENT RESEARCH Sti-111111-11-Y,of Findings The local newspaper (29%) and word-of-mouth (27%) were the primary sources of awareness of the Vail Chili Pest. ' Roughly one-fifth (21%) of the attendees became aware of the festival by walking or driving by. Most of the attendees (79%) were newcomers to the festival. The festival attracted Cagle County residents (34%), visitors from out-of-state (27%) and Denver metro residents (24%). Only 2% of the attendees were from neighboring Summit County. The 26-35 year old age group accounted for 39% of the attendees; however, most of the people attending the festival were over 35. Many attendees are affluent--over one-third (36%) claimed to have household incomes exceeding $100,000. Chili Fest attendees actively participate in a number of outdoor activities, with alpine ski ing/snowboarding (55%), hiking (55%), and mountain biking (46%) being the most popular. The great majority of attendees own computers (89%) and access the Internet at least weekly (88%). Yahoo was the search engine used most often (47%). Most attendees (76%) invest in stocks, bonds, or mutual funds. Among those investing, most go through a broker (74%), with slightly over one-third (35%) conducting their transactions online. 9 VAIL AMERICA DAYS EVENT RESEARCH Results Source of initial Awareness of Vail Chili 1-cst • Most of the attendees first became aware of the event either by the local newspaper (29%) or from word-of-mouth (27%). A substantial proportion of attendccs (21%) became aware of the event by walking or driving by. Source of Awareness tt I A endees i Local newspaper (Vail Daily) I 29% Word-of-mouth (friends/family/colleagues) 27% Passing by (driving/walking) 21% Radio 11% Web l 3% I Other I 9% I I I Total I 100% I Base I 110 Years Attended Festival • For the great majority of attendees (79%), this was their first Chili Fest. Years Attended Festival I Attendees First year 79% 2 years I 11 3 years I 7% 4 years 3% I Total ~ 100% I Base 110 Residence ! ¦ The Chili Fcst attracted residents of Eagle County (34%), vacationers from out-of--state (27%) and visitors from the Denver metro area (24%). Visitors from neighboring Summit County represented only 2% of the attendees. Residence Attendees I Eagle County I 34% I Out-of-State 27% Denver metro 24% Colorado-other 13% Summit County I 2% I Total 100% Base ' 110 10 VAIL AMERICA DAYS EVENT RESEARCH Ace Distribution ¦ Although attendees in the 26-35 year age bracket made up the largest proportion of attendees, most of the people attending the festival were over 35. Age Group Attendees 18 or younger ' 0% 19-25 years I 7% 26-35 years I 39% 36-45 years I 25% 46-55 years I 16% Over 55 years I 13% I Total I 100% ' I Base I 109 Age Group* National Distribution 19 or younger I 29% I 20-24 years I 7% 25-34 years I 14% 35-44 years 16% 45-54 years 13% Over 55 years I 21% I I Total I 100% *Source: Current Population Report, U.S. Census Bureau, as reported in the 1999 Statistical Abstract of the United States. (Most recent data available.) 11 f VAIL AMERICA DAYS EVENT RESEARCH Aiinual Household ]ncomc Distribution • Ovcr one-third of the attendees (36%) claimed to have annual household incomes exceeding $100,000. Nationally, only 23% of households earn over $75,000 per year, , relative to 53% of the Chili hest Attendees. Annual Household Income Attendees $25,000 per year or less 5% $25,001-$35,000 per year 10% $35,001-$45,000 per year 14% $45,001-$55,000 per year 10% $55,001-$75,000 per year 8% 1 $75,0014100,000 per year 17% $100,001 or more per year 36% Total I 100% , Base 103 Money Income of Families* National Distribution $25,000 per year or less 26% $25,000-$34,999 13% $35,000-$49,999 per year 17% $50,000-$75,000 per year 21% $75,000 or more per year 23% 1 Total 100% *Source: 1997 Current Population Survey, U.S. Census Bureau, as reported in the 1999 Statistical Abstract of the United States, p. 479 (Most recent data available.) r r 12 VAIL AMERICA DAYS EVENT RESEARCH Outdoor Activities Particioated in on a Recular Basis ¦ Attendees regularly participate in a wide variety of outdoor activities, with alpine ski ing/snowboarding, hiking, and mountain biking being the most popular. Activity I Attendees Participating Alpine Skiing/Snowboarding I 55% Hiking I 55% I Mountain Biking I 46% Golf I 35% Road Biking I 25% Fishing I 24% Running I 16%' Rafting I 16% Softball I 13% Tennis I . 9% 1 Rock Climbing I 7% Kayaking I 6% 4 Wheeling I 6% Walking I 5% Nordic Skiing I 4% Hockey I 4% Snowshoe I 4% Volleyball I 4% Hunting I 4% Diving/scuba I 3% Camping I 3% I Water Ski I 3% Swimming 1 2% I Other I 15% I I (Multiple responses allowed) Base 110 13 VAIL AMERICA DAYS EVENT RESEARCH Computer Ownershin/Internet Access, ¦ The great majority of attendees (89%) own a computer and access the Internet at least once a week (88%)*. Computer Ownership Attendees I Own a Computer 89% Do Not Own a computer 11% Total 100% Base 110 Internet Access Attendees Access Internet Weekly 88% Do Not Access Internet Weekly 22% ~ Total ~ 100% I Base 110 * PC penetration is estimated at 59% nationally and 68% in Denver. Among computer owners, 65% are estimated to access the Internet at home. (Source: 1999 Release 2 Scarborough Research Repon, as reported in the Business Wire database, 6/6/2000. Search Cneinc Used Most Often ¦ Among regular Internet users, Yahoo was the search engine used most often (47%). Internet Access Attendees Yahoo 47% AOL 17% MSN 9% Netscape 6% Alta Vista 3% Lycos 3% Hotbot 3% Other 8% Don't Know 4% I Total 100% Base 97 14 i VAIL AMERICA DAYS EVENT RESEARCH Investment Behavior ¦ Over three-quarters of (76%) of attendees invest in stocks, bonds, or mutual funds. Have Investments Attendees Yes 76% No 24% r Total 100% Base 110 ¦ Most attendees that invest go through a broker (74%); however, over one-third conduct their transactions online. How Investment Transactions Attendees are Conducted Broker 74% Online 35% Directly 20% Other (e.g., 401 K or pension) 7% (Multiple responses allowed Base 84 15 APP= FnITORIAL The Vail Dailv Vail continues Fourth of July parade tradition Vail's annual Independence Day parade is scheduled for Tuesday, July 4. Beginning at Golden Peak at 10 a.m., the parade travels through Vail Village to Lionshead, featuring marching bands, the Denver Pipe Band and the Naval Aviation Choir among various floats, cars, bicycles and equestrian entries.The parade theme is "Vail Goes tb the Beach." First place certificates will be awarded to winners in the following categories: Youth, Marching, Motor- ized, Equestrian, Merchant, Float and Most Original. The "Best Overall" entry will receive the coveted Presi- dent's Award presented by President and Mrs. Ford during the parade fes- tivities. For more information, contact Joe Blair at the Vail Valley Tourism and Convention Bureau, 479-1014, extensionl4. June 23, 2000 1 WITORIAL E The Vail Daily •u • e• crowd expected for Fourth festivities By Tanwa Miller - . , anysraewrtaer EAMX COUNTY- Local busi- ' . r . ntsses'are enjoying the visloF iaflnut •f _ tiueto3oduy'aFounhoFla)yyocle6~ra- yJhle all,. -1-ats asked men- : > tinned bm4gess always picks a io • Ju1Y."-:.t..,.thisyervamalialeltp[gtt- ~ r .i' erthanusud r Tan Anderson. 'ratioea manager for the Vail Vaiiry Tautsm and Convention B= said theta is no waytoiabuiate e>aNy;how many ' people am io town, but about 1;000 stopped by the Vail V-tUgge or Uon- sheadvisitor centers this week ad Anderson said this is a "dramatic March-nhs and oMn Yon DallJ/4'anda HOMO ials, say they are prepared for the fiend of today hncrtase" Mmparetltn lasyeeG ITtere'saomarry evWSrochoose holiday YlaMors. from." A•,1,.,.._.- said. `I think the ra,Fday weekend has extended the Today's Fourth of July schedule: July Famthhoiiday... o hashelpcd us." r 101 am•K6 =PAM °°9'ER=7 aWbotelsamfillin /rut a om also v.o Maaka than last yam, nn mm abiaaea d: cii was"°1ssoao we wit a taawea~ o< you .ly mare AdamRhode,ChrWeImdgedrmo rnaonmsp;a~Ty+amawooaaa,~.aa ....e~acrr.wstonsnipp.rrhtMewr tatrak.t[rywa.6oE.raMmp?e bec MYi7 atatmar 9ae~~rcAdrrura for of sales and rnarkcting said the Tn. wawa ra alco nn 88et err nolte GNay1n Fdnuda lodge is dose to 100 ¦ tznoama.areays npeeendveavmy. percent fuTL The lodge consists of timeshave Ao ~`it~a ~Y-, ~ va M' sd.d it d*q B~4 an so.q.e. tree units and hotel rooms, irom ter anew. ttnrednr - , , P4imn4phy P~oae errs d M vats ApYie on,. "We've always pickup up coned ar mLvreoarra er a n. a.d wd We rwdwa d~at.ernpw tmd<aamarr emblythistimeoryear,"Rhodesid. ¦2amtmven~.reaarawtr,popeorawe The lodges locationnmrtheAvon rap'a•oenprdoAaua,gaa'ean~enideayF'owehvasyfaaae fin wok. andirsfret •corno..vvCMek OMftemaecaecen,•AsmwiQFee m'rr,a,aweedaam park- 6ynplm,ytojdwtrea 6xWbytaeaaeetah ingdoesn'thurt either. r apmFaeaCaCUwkicwxMInAwh , polypi Orbolam'sneraaa.s4 Puking andtraficamtypicalprob- R"~ rent;dummsruskUaearnatoodredaa4mOmsaodsptorrdaea lems in Avon during the holiday so wbaapm ,i 5aden adnheilaaet Pleybaaa aydrn uarbla,, Fkt security will b- paovlling the parking a ens tr rib here t SkM seders card Foal lotkmomloo}i facers rapn cceeoawawwnn:~ttprrsuda,nara~diWd anpemrw.Ykk* w alitt erg p.1[ked eta br'emu.;rpesanw.name¦wrerrsw~,notla.rw rMnr~n.mntr.ader by roguish drivers, Rhode said 4rsee However, Rhode said the date of s wtspmmAwea r.. t~tvt> wysaernasrarayatareamataa I..' lea:.- this Mae. ~opoo,ern,nareGditaaedeatrawmawrraap~evn:.w Day year weds •ar"e,rr.,: , . aFeptmerwrtiddanPaek • • - agai~tthelodges notfordon r toPm CauA:, ao crc y.ridatn*aWAlnAMLVOalretaa- °rnetday dots take aweY a hit of °p0'" an6e a we, iarw t oaoona udwrsduanercrt¢br.:aeynda,p dd ,.:..,..eeyyTaanw+awearttr.nd~d.Trdate.no*dt.rtsyto!!we!aSteep float" he Sam "IV1nen a holiday falls trust? qd t~mdla ' mid stele, tescvatiats wgl be a little less" Pam Sternttavk, L. v,_.n Lodge tally draws a 20,000-plus crowd to said visitors should pmts in the Vail .....y_ in Vail, said capacity is "nor- Nottingham Park. This year the event V illAr a Uoushesd sin cIUmS. Paid tusk" for ibis lime of year. She said will be ..,..:died by western parking is available in the Fold Park rescr ationsmlghthavebeenhigherif musidThethemeisSalotetotheUSA. parldngwest andatftSo CCrfields.ll temperatures in Denver were hotter The Westcm Heritage Flash Cedllac these,areas ace roll, parsing will be However,tempaauuaalongtheFwat a national act based id Colotada allowed 0101[3 the roods Frontage Range we expected to be pleasant all Springs, wili`be,._ L.-. ng in the park roads. week. from 6 to 9 pan. Firewedut Will start Those planning to attend the Avon Employees rrom bah lodges said around 9:45.p.m. fireworks display should park at the mast guests amf om the Front Rmtge• Avon is the only ttnm in the coun- Pas and West Beaver Crack Ids. Mike Amsbeaty, manager for ty hosting aEmworlm d-tsplny, with the Buse will be nmoing from the lots to Avon'sCSryMatlst,saidMondaythat exception -of Vail. The annual fim- drop-off points In Avon, Local tesi- asteadyflowofostomers'wcmcornt works display will take pine near dmm am "strongly _,.....t.~ to ing into tote Stott to stock up of food Golden Peek, at 9:45.p.m. There ate walk to Nottingham Pads a take tun for bubeques and fresh ptodux xvents planned all day in Vail, inctud- ECO Transit bus, said Avon Police Amsberrysaidthestmhasplenty •IngafourthofJulypmndeatl0ara ChieffeffLaymnn, otsupprres end did not think they will 'Ile paradd thane Ls "Yail Gtxs To Alcohol and, 1 E . i., are run low oFany, . 7beBeact& twtaUoweditnNottiaglmm Park.Dog The Avon fm: wM display hypi- VWlTownManggcrBob Mc[aurin rue forbidden in the park alhcr6 p.nn. i July 4, 2000 l MARKETING DETAIL The Vail Daily r 1~j 4 '"V * j ix D A s. .-aaa . _ ~ Cobiadok Bart i . 4~~ OlawOtar ~lelarf / / . ..1 Vail America Days July 1.4, 2000 . Schedule of Events Events MONDAY, JULY 3 12:00 pm Colorado Academy of the Arts, Children's Fountain, Vail Vil~ge) 1:00 pm Naval Avlaiiot air, P--.- Wagon, Lionshead i 2:00 pm Colorado Acadert of the Arts, Children's Fountain, Vail Vyllage 3:00 pm Naval Aviation Choir, Siebert Circle, Vail Village f 4:00 pni Colorado Academy of the Arts, Children's Fountain, Vaa Village \ TUESDAY, JULY 4 10:00 am Vail America Days Parade "Vail Goes to the Beach" Presented by The Gallegos Corporation. 11:00 am 8150 Vail America Days BBQ 12:30 pm Denver City Pipe Band, Vail Village, 1:00 pm Colorado Academy of the Arts, Children's Fountain, Vail Village 2:00 pm Naval Aviation Choir, Popcorn Wagon, Lionshead 3:00 pm Colorado Academy of the Arcs, Children's Fountain, Vail Village 9:45 pm Fireworks c5pecial Concerts: Tuesday, July 4: Groove Collection with Spedol Guest Sucker. Show time 9PM at ford Amphitheater. Tickets available at Vall & Llonshead Information Booths j, Saturday, July 1: Techno Lounge with di Slinky. From MTV's the Grind Yi(t` S keixr6 are just hke and NYC Cold Cuts Crew dl traiikk /dj split. Show time is 9PM at Dobson a ~iigh school slamner jlir~,.. ® IT MIGHT NOT LAST, BUT IT'S WI'ENSE," For more information about VAIL AMERICA DAYS icicle, VAILV Y please call 476.1000 @ca~ yahoo performance Eyewear WiMs I-TBAW July 4, 2000 , i f EDITORIAL The Daily Trail Vail 's annual Fourth of July Parade Vail's annual Independence Day parade at 10 a.m. Tuesday, July 4, travels from Golden, Peak through Vail Village.to Lionshead, featuring march= ing bands, the Denver Pipe Band and the Naval Avi- ation Choir among various floats, cars, bicycles and equestrian entries. The parade theme is "Vail Goes to the Beach." First place certificates will be award- ed .to winners in the following categgries;:. Youth, Marching, Motorized, Equestrian, Merchant, Float and Most Original. For more information, contact Joe Blair at the Vail Valley Tourism and Convention Bureau, 479-1014; ext. 14. July 3, 2000 EDITORIAL The Daily Trail 1tiYNOFU NIL wro • • Published each Monday in the. Daily Trail- 7Fo%of ~ a anceled Tuesday' regular Town Council work session is canceled in recognition of . holiday. The next regular work session will be held at 2 11 in the Vail Town Councl Chambers. Look for a full listing of susson topics in this space on July 10. Evening Session Discussion Topics 7 pm Tuesday, July Si - Vail Town Council Chambers, The next Vail Town Council regular evening ineeting will be held at '7 p.m. Tuesday, July' 11 • (postponed from July 4) in the Vail Town Council Chambers. Look for a full listing of discussion topics in this space on July 10. As always, citizen comments are welcomed at the'beginning of each evening meeting. For. agenda-related summaries and staff recommendations, visit the Town of Vail Web site at hW/, va>> ;OM or tall the Vail Town Manager's office at 479-2105. Sign language interpretation available upon request with 24-hour notification. Please call 479-2332 voice or 479-2356 TDD for infonaation. 1 1 r i., I I ! TOV Offices Closed July 4 Town of Vail offices will be closed Tuesday, July 4 in recognition of the Fourth of July holiday. Offices will remain open Monday, July 3. Regular business hours resume Wednesday, July 5. For emergencies, call 911: Vail America Days Celebration Parade from Vail Village to Lionshead, 10 a.m. start Roving entertainment throughout the day Hot Summer Rights Concert, Ford Park Amphitheater, 6:30 p.m: FREE Fireworks at Golden Peak, 9:45 pm. start Groove Collective, concert at Ford Amphitheater, 9 p.m. For more information,, call the Vail Valley Tourism and Convention Bureau at 476-1000. July 3, 2000 -VV-OT° . T ~LC vail Trail n ~ c a. 6 ham` r ~ ~ Daily -trail pan Davis/ QME C ,PT Tuesday 6 durin Parade in Vail on C Fourth of July ~~'T penver City Pipe Band plays g the The . my 7' 3 2000 OKTOBERFEST.~~VIIL:'. _ f r w i t ~ II k ~ E ~R f- #v a es Stakeholder Sumner y Vail Valley Tourism,.and Convention Bureau 1 TABLE OF CONTENTS 1 PAGE KTOBERFEST EVENT RECAP ......................................................1 CHEDULE OF EVENTS ................................................................2 VENT SUMMARY ....................................................................3 MARKETING/PROMOTION HIGHLIGHTS TELEVISION ..................................................................4 ' RADIO .......................................................................4 PRINT ........................................................................5 MISCELLANEOUS ...............................................................6 SPONSORSHIP ON-SITE PROMOTIONS .......................................7 PUBLIC RELATIONS .........................................................8 VENT RESEARCH .....................................................................9 SPONSORS ..........................................................................19 RKETING/PUBLIC RELATIONS DETAIL ...................................APPENDIX 1 ~ ~ ~ ~ ~~it ~ t 4.,':2 i1 R • 4 M'Y . 1 .x,. r ~ J 2, `+s =4't. Y= I t. i fi ~ ~ _ 1 _s. . - . u ' Y } _a #~1 I ~ i. t ~4 \ ~ i' ~ ~ , ~ ~ r R K, z. ~ ro ~ . ~r ~ - 1. 1 2000 EVENT RECAP 1 Oktoberfest Vail, the last great celebration of the summer season, was once again a resounding success, and brought approximately 28,000 people into the villages of Vail. The event advertising suggested attendees should Expect the Unexpected, and combining Wiffle Ball, Twister, and a paper airplane contest with traditional German beer and cuisine, the Unexpected is exactly what got! The festivities began Friday night in Lionshead with the opening ceremony and the tapping of the inaugural keg. With our largest turnout in history, Lionshead Village was alive with the music of Helmut Fricker and participants dressed in full Bavarian apparel. The success of the opening night in Lionshead continued into the Vail Village on Saturday. Beer started flowing at twelve noon and continued well into the evening. Over fifteen local restaurants and merchants brought their best German cuisine and merchandise out into the streets of Vail. The Vail Valley Jet Center's Fly Zone, a competitive paper airplane throwing contest and new to the event this year, was a huge success and a fantastic event for the entire family. Another activity new to the event this year was the Wiffle Ball Home Run Derby presented by Big Horn Toyota. This home run derby contest consisted of two age divisions and pitted fathers and mothers, against their own children. This highly competitive competition, held in the heart of Vail Village, will make its anxiously anticipated return in 2001. The KidZone was another successful family attraction to this year's Oktoberfest celebration. A variety of toys and games filled International Bridge allowing children of all ages to enjoy Oktoberfest Vail. Finally, the Oktoberfest King and Queen Contest took place bringing closure to a fantastic weekend. Competitors shuffled kegs and ran with pitchers of beer to win a pair of Simple Shoes, Colorado Mountain Express, and most importantly the coveted crowns of Oktoberfest. The music of this year's Oktoberfest celebration was highlighted by Helmut Fricker and Band, which provided the classic Bavarian flare. Tongue and Groove, Rebecca Folsom, and the Chuck Lamb Trio provided a wide range of musical styles including jazz, blues, and rock-n-roll for those people who desired more than the classical Oom-Pah music of Oktoberfest. The traditional German music, beer, and cuisine along with the family oriented activities and events made for an outstanding Oktoberfest celebration. With the success and excitement of this year's celebration the valley is anticipating that next years event will continue to grow and prosper. We hope to see you next year! SCHEDULE OF EVENTS Fridav, September 15 Lionshead Village: 4:30 - 8:30 pm Oktoberfest Opening Ceremony Tapping of the Inaugural Keg Helmut Fricker and Band Beer, Food, and Roving Entertainers , Saturday, September 16 Vail Village: 12:00 - 7:00pm Kidzone, Roving entertainment, Oom-Pah-Pah music, 101h Mountain Division 12:00 pm- 4:00 pm Austrian Yodel Quartet - Children's Fountain 12:00 noon - 3:00 pm Helmut Fricker and Band 12:30 pm - 4:30 pm German Dance Group 1:00 pm - Fly Zone Competition 2:00 pm - Wiffle Ball Homerun Derby presented by Big Horn Toyota 3:00 pm - 5:00 pm Art Walunas 4:00 pm - 7:00 pm Tongue and Groove Lionshead Village: 4:30 pm -8:30 pm , Kids Craft and Games Beer and Food 5:00 pm - 8:00 pm Chuck Lamb Trio Sundav, September 17 Vail Village: 12:00 - 6:00pm Kidzone, Roving entertainment ,Oom-Pah-Pah music ' 12:00 noon - 3:00 pm Helmut Fricker Band 12:00 pm - 5:00 pm Austrian Yodel Quartet ' 12:00 pm - 4:00 pm Art Walunas 1:00 pm - 3:00 pm Fly Zone Open 1:00 pm Wiffle Ball Homerun Derby presented by Big Horn Toyota 3:00 pm King and Queen of Vail Contest 3:30 pm - 6:00 pm Rebecca Folsom 2 EVENT SUMMARY 1 General Information 28,000 Visitors 15 Restaurants participants 45 Volunteers 120 Kegs of beer sold Advertising Television AT&T Broadband Print Rocky Mountain News Summit Daily Glenwood Independent ' Boulder Daily Camera Vail Daily Aspen Times Radio AGM - Rocky Mountain Broadcasting KSMT - Summit County KTUN - Vail, Glenwood, Summit County KZYR - Vail KKCH - Vail, Aspen, Glenwood Public Relations Television Coverage KVBA - TV8 Radio Coverage KZYR - Eagle County Print Coverage The Denver Post The Vail Daily The Vail Daily Daily Trail Internet Coverage www.vail.net. www.visitvailvallev.com www.skinet.com www.vailalwavs.com r 3 MARKETING/PROMOTIONS HIGHLIGHTS Television and Radio TELEVISION ADVERTISING AT&T Broadband. AT&T Broadband contributed promotional air time for a 30-second spot, airing a total of 1,810 times throughout Colorado on the cable networks listed below. AT&T Broadband service reach the Denver Metro areas, Boulder and the mountain regions consisting of Aspen, Glenwood Springs, Silverthorne, Steamboat Springs, Vail, and Grand Junction. -Advertising - One 30-second spot ran a total of 1,810 times .Regional Coverage Denver Metro area (includes Boulder): 726 spots Mountain Regions: 1,084 spots -Networks ' CNBC TNT A&E FX BRVO MSNBC TNN MTV TOON VH-1 LIFE HIST NICK USA BET ESPN ESPN2 TBS TWC CNN FAM FSR HLN TVFN RADIO ADVERTISING KZYR. KTUN. KKCH AGM - Rocky Mountain Broadcasting provided $4,500 in Oktoberfest advertising. Three separate advertisements aired 125 times on three different radio stations. The radio advertising campaign reached Aspen, Summit County, Glenwood Springs, and Vail. The radio advertisements aired on radio stations with formats that included, adult contemporary, alternative rock, and country. The advertisements were positioned towards individuals with an active lifestyle. Advertising - A total of 125, 60-second advertisements aired between September 1St and September 17th - 75 DJ mentions aired between September 1St and September 17th. -Total value: $4,500. (see appendix for scripts) 4 MARKETING/PROMOTION HIGHLIGHTS Print PRINT ADVERTISING Rockv Mountain News 1 Daily Circulation 446,465 Daily Readership 900,000 Sunday Circulations 552,085 Sunday Readership 950,000 • Advertising - 10 advertisements ran between August 30 and September 15, 2000 Swing ad ran 2 times - August 30 and September 14 Slide ad ran 2 times - August 27 and September 10 Monkey Bars ad ran 2 times - August 27 and September 10 Polka Boy ad ran 4 times - September 12, 13, 14 and 15 Daily Camera Daily Circulation 33,417 Daily Readership 37,000 Sunday Circulations 40,120 Sunday Readership 48,000 • Advertising 4 advertisements ran between September 12-15, 2000 Vail Dailv Daily Circulation 13,420 Daily Readership 25,000 Sunday Circulations 13,420 Sunday Readership 25,000 • Advertising 3" x 10", 5" x 16", and full page adds were placed between September 1 st - September 171H (see appendix for copies of advertisements) 5 MARKETING/PROMOTION HIGHLIGHTS Print and Miscellaneous PRINT ADVERTISING (continued) Ashen Times 3" x 6" advertisements were placed September Stn - September 151 Glenwood Independent 3" x 6" advertisements were placed September 8th - September 15tH Summit Dailv 3" x 6" advertisements were placed September 91h - September 161h. (see appendix for copies of advertisements) EVENT T-SHIRTS 347 T-shirts donated by Simple Shoe displayed the Oktoberfest Vail 2000 logo including the Paulaner Bier logo. T-shirts were sold to attendees throughout the event weekend. EVENT BROCHURE 7,000 event brochures helped guests plan their Oktoberfest Vail weekend. The brochure included a map of Vail and Lionshead Villages, a schedule of events, and a special thanks to all the Oktoberfest Vail sponsors. POSTERS 500 event posters bearing the authentic Oktoberfest Vail 2000 logo were distributed throughout the Vail Valley prior to the event. Each poster included sponsor logos as well. THIS WEEK IN THE VAIL VALLEY 2,500 This Week in the Vail Valley informational brochures displayed sponsor logos and event information. The brochure was distributed throughout the Valley to all guest services locations. 6 MARKETING/PROMOTION HIGHLIGHTS Sponsorship On-site Promotions Wiffle Ball Home Run Derbv presented by Bie Horn Tovota One of the most exciting and entertaining events of the weekend was the Wiffle Ball Home Run Derby presented by Big Horn Toyota which took place both Saturday and Sunday on Gore Creek Drive in the heart of the Vail Village. Contestants competed in two age divisions which consisted of 13 and under and 14 and over. Each competitor tried to hit as many homeruns as possible with five swings. The top three contestants of each division went on to compete in the second and final round. This highly entertaining event allowed parents and their children to participate in good natured competition as wiffle balls bounced off of the buildings lining Gore Creek Drive. Winners in each division won a variety of prizes including gift certificates to the Gore Creek Grille located in Vail Village Vail Vallev Jet Center Flv Zone Saturday afternoon in the Vail Village the skies were filled with paper airplanes as children and adults of all ages competed in the Vail Valley Jet Center's competitive paper airplane throwing contest. Contestants, using their own design and construction, built airplanes that they launched from an elevated position past Check Point Charlie and into the west end of Gore Creek Drive. This family oriented event was well received and enjoyed by both participants and spectators. Winners went home with apparel donated by the Bag and Pack located in the Vail Village. t WestStar Bank's Put Your Monev Where Your Mouth Is WestStar Bank hosted a competition inside their promotional booth which tested a contestants throwing arm and accuracy. Participants, using their Oktoberfest wood tokens, tested their throwing skills by tossing the tokens through a cardboard cut-out of Helmut Fricker. Located at the junction of Gore Creek Drive and Bridge Street, contestants had the opportunity to win a variety of WestStar prizes. Oktoberfest King and Oueen The Oktoberfest King and Queen competition, back by popular demand, pitted Vail's finest Oktoberfest attendees against one another. Registration occurred at the Balance Bar promotional tent where all attendees were welcome to sign up. As the ladies ran pitchers of beer back and forth and the gentlemen rolled huge kegs past the finish line, huge crowds cheered our new King and Queen to victory. Simple shoes and Colorado Mountain Express provided prizes fit for a King! Safewav Summer Volunteer Lunches As with events past, Safeway provided out hard working volunteers with lunch on Saturday and Sunday to keep everyone in the Oktoberfest spirit 7 r MARKETING/PROMOTION HIGHLIGHTS Public Relations PRINT The Denver Post September 3 "Travel Notes" - The Valley Tourism & Convention Bureau offers Oktoberfest Packages centered around Oktoberfest and whitewater rafting. Under "Tips" subhead. September 10 "Travel Notes" - Oktoberfest Vail, Friday - Sept. 15-17, centered around Oktoberfest activities. Under "Events" subhead. The Vail Daily August-September "Vail 2000 Oktoberfest" - Just Briefly September 12 "A Gut Time" Photo September 12 "Prince of Purity" - Letters to the Editor September 14 "Looking for volunteers for Oktoberfest" - Town Talk September 15 "Local entertainers conspire for Oktoberfest fun" September 15 "Sprechen Sie Deutch?" A&E September 15 "Gut Fun" - Front Page Introduction/A&E September 16 "Jazz duo breaks tradition" - Front Page Introduction/A&E , September 16 "Creative duo steers clear of jazz traditions" - A&E September 16 "Oktoberfest Vail 2000" - Entertainment Calendar September 17 "Rebecca Folsom spices up weekend festival with Latin Rock" - A&E September 17 "Oktoberfest Vail 2000" - Entertainment Calendar September 17 "Vail's Oktoberfest is German with a Twist" September 18 "Take That!" - Front Page Photo September 22 "Fun With Fricker" - Photo September 26 "Congratulate event producers" - Hit Dailv Trail September 5 "Local Ticket" September 8 "Local Ticket" September 12 "Local Ticket" September 14 "Local Ticket" September 8-10 "This Week in the Vail Valley" September 14 "Chicken Man" - Front Page Photo September 15-17 "Oktoberfest, Rockies-style" September 15-17 "Local Ticket" September 17 "Of biers and bambinos..." - Tattle Trail September 18 "Tuba City" - Front Page Photo INTERNET September Calendar of Events - www.vailalways.com August-September Oktoberfest Vail 2000 - www.visitvailvalley.com September Oktoberfest 2000: West - www.skinet.com/travel September Oktoberfest Vail - www.vail.net (see appendix for articles) 8 r r OKTOBERFEST VAIL - EVENT RESEARCH Backeround The Vail Valley Tourism & Convention Bureau (VVTCB) hosted the annual Oktoberfest Vail event September 15-17, 2000. The VVTCB commissioned this research to have a greater understanding of the demographic characteristics and consumer behavior of people attending the festival in order to satisfy the needs of the current and potential event sponsors. Obiectives The primary objective of this research is to provide the VVTCB with demographic and behavioral information regarding Oktoberfest attendees. This information includes: -Source of initial awareness of event -Years attended event -Number of days attending event -Average size of group -Location of residence -Length of stay in the Vail Valley -Where stayed in the Vail Valley -Estimated average daily expenditures -Beer consumption -Incidence of mug purchase -Household income distribution -Age distribution internet access investment behavior Method Event attendees were interviewed, in person, September 16-17, from 1:00 pm to 5:00 in Vail Village and Lionshead. Samule ' An attempt was made to interview as representative a sample as possible of the event attendees. A total of 183 people were interviewed; 59% were male and 41% were female. 9 OKTOBERFEST VAIL - EVENT RESEARCH Summary of Findings • Word-of--mouth (30/o o), and local newspapers (25/o were the primary sources of initial awareness. • Most of the attendees (62%) were newcomers to the festival, and attended for one day (57%). • The average number of adults in a group was three. About 21% brought children. • Oktoberfest primarily attracted out-of--state visitors (29%), visitors from the Denver metro area (29%), and locals (25%). • Just over halve (52%) of the Oktoberfest attendees stayed overnight in the Vail Valley, with the average length of stay being 4 nights. Almost half of those who stayed overnight (47%) stayed at a lodge within the Town of Vail limits compared to 19% down valley. • On average, Oktoberfest attendees estimated they spent $171 per day, per person, over the course of the festival. • Most people attending Oktoberfest (88%) purchased at least one beer. • About on-third (34%) of attendees reported purchasing an Oktoberfest mug. • Attendees of Oktoberfest were predominantly middle aged (two-thirds were over 35 years old) and affluent (roughly two-thirds reported annual income exceeding $55K). • - ° attendees access the Internet on a weekly basis. • Most attendees (81%) invest in stocks, bonds, or mutual funds. Among those investing, most go through a broker (59%), with 39% conducting their transactions online. 10 Z OKTOBERFEST VAIL - EVENT RESEARCH Results Source of Initial Awareness of Oktoberfest ¦ Most of the attendees first became aware of Oktoberfest by word-of-mouth (39%) front range radio (18%) or newspapers (15%). Source of'Awareness Attendees Word-of-mouth (friends/family/colleagues) 30% Local newspaper 25% Passing by (drivingAvalking) 13%0 Denver newspaper 9% Local radio 6% Web 6% Front-range magazines 3% Front-range TV 2% Front-range radio 1% Other* 3% I Don't remember 2% I Total 100% Base I 1831 *Includes brochures, Nexus newspaper, lodge, info center. Years Attended Festival ¦ For most attendees (62%), this was their first Oktoberfest. I Years Attended Festival Attendees First year 62% i 2 years 13% 3 years 8% 4 years 4% I 5 years or more 13% - - - Total 100% Base I 183 11 OKTOBERFEST VAIL - EVENT RESEARCH Residence ¦ Oktoberfest primarily attracted visitors from out-of-state (29%) and visitors from the Denver metro area (29%). Locals (Eagle County residents) represented 25% of the attendees. Residence Attendees Denver metro 29% Out-of-State* 29% Eagle County 25% I Other-Colorado** I 12% Summit County 5% Total I 100% I Base I 183 *States represented included: AZ, CA, DE, FL, GA, IA, IN, KS, MD, MN, MO, NE, NV, NY, PA, TX, VA. England and Canada were also represented. **Cities/towns represented included: Boulder, Castle Rock, Colorado Springs, Ft. Collins, Fraser, Glenwood Springs, Loveland, and Pagosa Springs. Nights Snent in the Vail Valley • Just over half of the Oktoberfest attendees (52%) stayed overnight in the Vail Valley. Number of Nights in the Vail Attendees Valley None* (Day trip/live here) 48% Stayed overnight in Valley 52% 1 Night (23%) 2 Nights (35%) I 3+Nights (42%) Average (mean)** 4.2 Total 100% Base 183 *Among those who did not stay overnight in the Vail Valley: 5% stayed at a lodge in Summit County 12 OKTOBERFEST VAIL - EVENT RESEARCH Number of Davs Attending Oktoberfest • Most people (57%) attended the festival for one day. Number of Days Attending Attendees Oktoberfest 1 Day 57% 2 Days 32% 3 Days 11% I Total 100% Base 183 Average Size of Grout) Attending Oktoberfest • The average size of a group of adults attending Oktoberfest was 3. About one-fifth of those interviewed (21%) brought children. Number of Adults in Group* Attendees One 11% Two 39% Three 9% Four 22% Five or more 19% Total 100% Average* number of adults 3.4 Average* number of children <1 Percent of adults bringing children 21% I Base 183 *Mean r 13 OKTOBERFEST VAIL - EVENT RESEARCH Where Staved Overn'ieht in the Vail Vallev • Almost half (47%) of the Oktoberfest attendees who spent one or more nights in the Vail Valley chose to stay in the town of Vail (47%) rather than downvalley (19%). Where Stayed Overnight in the Attendees Vail Valley I Lodging in Town of Vail 47% Lodging Downvalley 19% I With Friends 19% Second Home 15% Total 100% I Base 96 Estimated Averap-e Dailv Expenditures (Per Person) While Attendine Oktoberfest • Attendees were asked to estimate, to the best of their ability, their individual, average daily expenditures over the course of the event. On average, attendees estimated they spent $171 per day. Expenditure Category 't'otal luside Outside Village Village Food/Beverages/Dining $42 $29 $13 Shopping $76 $67 $9 Lodging* $99 Activities $19 Total (including lodging) $236 Total (excluding lodging) $137 Total (average) $171 I *If stayed overnight in the Vail Valley. Excludes second homeowners and those staying with friends. This represents 34% of the total sample. 14 OKTOBERFEST VAIL - EVENT RESEARCH Beer Consumption Most Oktoberfest (88%) attendees purchased at least one beer. Among those drinking beer, the average number of beers consumed was 4. Number of Beers Purchased Attendees No Beers 12% One Beer 8% Two Beers 17% Three Beers 19% Four Beers 19% Five or more Beers 25% Total 100% Average (among beer buyers) 4 Base 143 Incidence of Mus Purchase About one-third (34%) of Oktoberfest attendees said they bought (or were planning to buy) a mug. S 15 OKTOBERFEST VAIL - EVENT RESEARCH Ase Distribution ¦ Attendees of Oktoberfest were predominantly middle-aged. Age Group I Attendees I 18 or vounger 1 % I 19-25 years 7% 26-35 years 26% 36-45 years I 20% 46-55 years i 240% I Over 55 years I 22% Total 100% Base 183 1 1 Age Group* National Distribution 19 or younger 29% 20-24 years I 7% 25-34 years 14% 35-44 years 16% 45-54 years 13% I Over 55 years 21% 100%1 I Total *Source: Current Population Report, U.S. Census Bureau, as reported in the 1999 Statistical Abstract of the United States. (Most recent data available.) 16 OKTOBERFEST VAIL - EVENT RESEARCH l Annual Household Income Distribution ¦ Almost one-third of the attendees (32%) claimed to have annual household incomes exceeding $100,000. Nationally, only 23% of households earn over $75,000 per year, relative to 47% of the Oktoberfest attendees. Annual Household Income Attendees $25,000 per year or less 4% $25,001-$35,000 per year 9% $35,001-$45,000 per year 9% $45,001-$55,000 per year I 10% $55,001-$75,000 per year I 21% $75,001-$100,000 per year I 1:5% $100,001 or more per year I 32% I Total I 100% Base I 177 Money Income of Families* I National Distribution $25,000 per year or less I 26% $25,000-$34,999 I 13% $35,000-$49,999 per year I 17% $50,000-$75,000 per year I 21% $75,000 or more per year I 23% I I Total I 100% *Source: 1997 Current Population Survey, U.S. Census Bureau, as reported in the 1999 Statistical Abstract of the United States, p. 479 (Most recent data available.) 17 OKTOBERFEST VAIL - EVENT RESEARCH Internet Access ¦ The majority of attendees (77%) said they access the Internet at least once a week*. Internet Access Attendees Access Internet Weekly 77% Do Not Access Internet Weekly 23% Total 100% Base 183 * A study released in September, 2000 by the Pcw Internet and American Life Project found that 50% of American adults say they are Internet users. Investment Behavior ¦ The greatest majority of attendees (81%) invest in stocks, bonds, or mutual funds. Have Investments Attendees Yes 81% No 19% Total 100% Base 181. ¦ Most attendees that invest go through a broker (65%); about one-fifth (21 conduct transactions online. How Investment Transactions Attendees are Conducted Broker 59% Online 39% Directly 21% Other (e.g., 401K or pension).__.____ 19% (Multiple responses allowed) Base 140 18 I SPONSORS Paulaner Colorado mountain Express Discover Big Horn Toyota Simple Impact Graphics and Signs AT&T Broadband Services Balance Bar Eagle Ranch Robi soq Dairy Rocky Mountain News Saieway Tm waste hail Daily Vail Honeywagoa } Vail Valley )et Center 1 ~ WestStar Bank I AT&T Wireless Services 19 ppPEN~IX MARKETING DETAIL Radio COMMERCIAL SCRIPTS Commercial #1 Character: Whiffle-ball Boy Petie Mitchell Hey there, this is whiffle-ball boy Petie Mitchell. You probably remember me from 71h grade when I was crowned back-to-back home run derby champion in the southwest division of the national whiffle ball league. That was of course before I blew out my ACL, the retina in my left eye, and ruptured my right ear drum. An unfortunate freak accident. Hard to explain. Anywho, for the past 12 years I have been on the road to recovery. And now that my lacerations have completely healed, the NWBL has, unfortunately disbanded. I am not discouraged though, because now its my time to regain the fame and glory that was once previously mine. I will accept any challenger of any age and at Vail's Oktoberfest 2000 I will recapture the crown as the best whiffle-ball home run derby champion of all time. Fight like a butter-fly, sting like a bee. Oktoberfest Vail 2000 presented by Paulaner Bier and the Vail Valley Tourism and Convention Bureau. Expect the unexpected. Sponsored in part by Big Horn Toyota, Colorado Mountain Express, Simple Shoes, WestStar Bank, Robinson Dairy, Other sponsors recognized on a rotating basis Commercial #2 Character: Twister girl Green; green is definitely my color of choice. If I get a solid two or three straight spins on green I know I have a chance at a win. Yellow; yellow is a different story altogether. If I spin a yellow I'm in some serious trouble. Let me tell you, Twister is a complex and dynamic game. Ever changing and ever evolving. Twister; Twister is the game of life. I am often criticized for my endless dedication to the sport, but all my critics will be silenced come Oktoberfest Vail 2000. 1 will accept any challenge, from any age competitor, of any size. Oktoberfest is not the typical venue I would normally choose to showcase my talents, but this September 15 - 17 I will prove to the world, and more importantly to the valley, the true skill and mastery that I possess. This month at Oktoberfest, I will be victorious. Oktoberfest Vail 2000 Presented by Paulaner Beer and the Vail Valley Tourism and Convention Bureau. Expect the unexpected. Sponsored in part by Big Horn Toyota, Colorado Mountain Express, Simple Shoes, WestStar Bank, Robinson Dairy, Other sponsors recognized on a rotating basis MARKETING DETAIL Vail Daily L presented by Bler, Brads,, nd.0b. x' WHIFFLE BALLT Expect the Unexpected. *VC %t3tar Bank VAJLVAT T T,y 8 5inple s BIGHORN % TDYOTA C0,CO09h7AhVE55 Brought to volt in P= by., BALANCE BAR - VAIL DAILY • ROBINSON DA?RY • VAIL HONEYWAGON • THI WASTE • SA"AY AT&T MEDIA SERVICES • AT&T WIRELESS SERVICES • IMPACT GRAPHICS & DESIGN • TOWN OF VAIL VAIL VALLEY JET CENTER • EAGLE RANCH • DiscovER • Raw MOUNTAIN HEWS September 1, 81 11 Actual Size: 3 col x 8 in MARKETING DETAIL Vail Daily 0 IERFES 13 4 40,v presented by. rats.,: e, r, J 1 ~ s ae~Ci'TL* T7W'f11STER7%' Expect the-..-Unexpected., f est3tar Bank VAII,V UVV Sirn losh~' WISM k GOINEMION SWIM U BIGHORNV 1'*~TOYOTAY WLoRAD,?NoUhTA#V&XWSS a e = Brought to VOL) in nart No BALANCE BAR • VAIL DAILY, • ROBINSON DAIRY • VAIL HONEYWAGON. • THI WASTE • SAFEWAY AT&T CABLE SERVICES • AT&T WIRELESS SERVICES • IMPACT GRAPHICS & DESIGN • TOWN OF VAIL VAIL VALLEY JET CENTER • EAGLE RANCH • ROCKY MOUNTAIN NEws September 9 Actual Size: 3 col x 8 in MARKETING DETAIL Vail Daily presented by B er,, Brats:,, and.,,,. lister? • L ' SCHEDULE OF "FNTS Friday, September is Saturday, September 16 Sunday, September 17 uomhead:430 pm - a30 pm VaO:VBlage:12.4 noti6.•:. • , Vail Vlllage:1200 noon. Opening Ceremony - sundial Circle Beer and Food service begins Open to the Public pdzone open • 12-00 - 3,00pm Helmut hkker aand- Helmut kicker and Band 12.00 - JlApm: Austrian Yodel Quart t-Mildren's fountain ChIldren's Fountain Beer and food 1200 - 390pm: Helmut kicker and Band-Seibert Circle 12:00 - 500pm: Austrian Yodel Quartet- 1230 - 430prte Volksarogappe-Village Inn Plaza Seibert Circle 190prn: Fly Zone Comp_ddon4Ctedc Polnc CinaHk 12410 - 40Opm: Art Walunas.VOlage inn Plaza 2.00prtt WiMeBaLLHomwnDerby-Gore Creek Drive 12:00-4.OOpm: Volkstanzgrappe presented by Big Hom.ibyoa •1410 - 3:00pah FLY Zone Open-Check Point 300 - SOOprrt Art Waiunas Seibert circle Cliarile 400 - 70oprtt longue and GroovranBdren's Fountain 100prru Wifle ad Homerun Derpy- Gore Creek Drive tionshead VlOagm 43o - a3Opm presented by Big Ham'TWoa Roving Qom-Pah-Pah music 100pm lang and Queen of Vail Beer and Food servke convst-ChIldrenIs Fountain 500 - B:OOpm: Chuck Lamb Trio 330 - d0ophk Pebecca Folsom-ChMren's Fountain Expect tYieUr4npected. 3est5tar Sauk yA33,VarT~:vV Simples ~j : iWNS4 tSXm mom umom BIGHORN % TOYOTAS C/A"Wk.0Lv 'rrvwy. • . BMUg t D0 YDU in narr h ry,. . BALANCE BAR • VAIL DAl1.Y• ROBINsON UAIRY • VAR HONEYwAGON • THI WASM • SAFEVVAY AT&T Meow SemcEg • AT&T WiliDSS Satvla s IMPAC[ GRAPHICS 6t .DESIGN - Twm of Val. ¦ September 12, 14 Actual Size: Full Page MARKETING DETAIL Vail Daily "ES' . presented by --or Brat%, I willf-H4 .0s, An-, p - • ' $CHEDIJ'LE QF ~.NTS ,Friday, September 15 Satlv4ay,Septem4et'14 Sunday, September97 Uomhead: 430 pm - 830 pm W11 Wage: 112-A Doon• Va111110arie: l2-00'twon Opening Ceremony- Sundial Ckde Beer and Food service beak' Open to the Public • - . gd2one open ' } ,:00'~b Dpiir~`flelmdt Fd~keY.Band= Heimuc Rtdar and Band 1200 - 490pm AusolaA Xedel Quartet-0Mdmn's Fountain - ' •CAOdrenh Pountairi BGeI• azltf Ja4E 1100: 390pm Helmut Podrer and Band-Seibert bide- 1 Lao - 5:0OPM haarwevoiiel pu"- . • 1230 - 43Dpm Vogts>anigruppe-Vlilage'lan plain' Seibert ckde 1:ODpm Fly Zone Compeddon{heck Polnt Charlie 1200 = 42oopm Art Wakuws yl0a®e Inn Ffam . 290pm WUfle BadHamerun D?GOrc Cftiek DAYSe, ' 12:00 -•490pm'VOlkstanxrgruppe presented•by Big Hom ttiyota• ' 190 - 3 o0pric r' Zate Open•.ChedtNft t. 390 - 590pm Art Mi-0na5-Selbert CIA ' U0a1te ' ' • 4:00-790pm Tongue and Groove.Wlbren'i Fo unmin: ::{94Q Mi • Wftle Ba0;H6lneg0:*tr-' Gore 6ftrpre Llta'head VAiage 4~J0 - 830pm hmsen(ed:tiY +t T*fb - RDV' 0 fft ah-Pahmu~c t. :OOP!h. •.fDgg: ridd e{inhB-d0. r Beer and Pocd servicexontrsFgtOdre~hskulrirakr 590 - B90pm Crurk lamb Tlid . ..330. ewpm•RetieSird. EolsoP4 -OOd[imS • . ~ .FOdntSln'! Expect the Uiim actem. u fteslStar Bank . VAMVA=kVVI - Simples • 7WNSYN WrrtM11G119YIFN1 BIGHORN % TOYOTA! 'CGAQU 1h 1?AW&VX SS j rD ~ht to vni *tn Da by, , EINAM W'•- VML DAN' - RoawW DAa7 • VAL HONEMMM • TW WA54; 5A.Mkr AT&T MWA Sams - AT&T Wweas 5W.M • IMPACT GRAMCS & DESGN • TOWN OF VAL VAa VAU& Jar CDW • F.AGIr RaF"ai'• DEi+vel'Iioaci MouNraln r4L ` September 13, 15 Actual Size: Full Page MARKETING DETAIL Vail Daily ~t : 5 al pp 1¦dtis!ppe,~7~~,, . ,it XUA . Olotoberresl The valley's last gmat celebration of the sea. son has fewMed m the villages of Veit This years te8lvsl will include War the dassk• Fesyv!t uF a.aaAGuil ~ • •a Olaoberrest telebadon-a5 well as a varieSypf pl:aie end opening Ceuemorry unexpected events andaalvldes. The entre ratv'y will be o-Friday, Sept 75th entertained VAt7 be mudC roving entenalnment, Rids Uonshead crafts and games, and authentic German bier and cuisine. ThepartykkfsottFrWq Saturday-Nightw:Uonshead ' ere!dng with a badidaet • After the ft-tern ksdvkks N the Vail Vgage make yourwq . in aermtloraheaOmeNm'a cant ewftln the tentand . lbnShead Wage whkh is underneaththestars. The Qaxk LarnbJarrTrio w®yvfvm. open!mdmpotdkaidfea~" •aReverttgwhReyouer)wtheauthrvk;fkte _ cures Hebr ut Akker and aand Gurdan cuWa and Wes . rind the mppIng of the khau®u• :taij¢g Music Overview ovSat and Sunday -ei, KJdZone r.. aaturday van and Uombead and Sundays Vall' - Along with the tradidorw ~ musk that acmmpardes Vyjffle Ball 6Me Run Derby .:,Saturday Sept Villa Inte the resdval the Can& Lamb mic, Tongue and Groom aid 46th and Sund Sept 47th w Van yflllage o:% ge r.mOUoga1 ~Ubf3;M t`6~iigme'eur y to w feet with a eta ! ' ' Bridge : Gore Creekedve or musk IrvAid4 Jam hiuegtas, TheghLene wfll be bated lodt and mu, and vi0aga will be alive whh music that the entire W tikuet can, -'tile New to oldothlrres this yew is an evalydhat has created a • on the: Inaetmatlonal atdge lot W excitement anQ'eridaufasm among loeab and vidtora Whore a vateq of dda crafts aflke The alg Ham-r" Vfufle eau FHhme hum 13r4y will be and games wia be dispersed Vail Valley let Center Fiyzone o~Sat and Sum -w held both Saturdity and-Sund_q In Vag VAlage. This compel. about Ibr the pleasure of the 'Vail Village *,Check Point Charlie don should prove to be one o7 ti' toast mceminbV and entire (army. The Vail Vafley Jet Center Fly Zone will be antler Nn and amusing events of the enure lesthal. exddna Famiy activity. This competitive paper airplane Twister and other tan- dtrowfng compeddon will be fun far au ages and u'lll be ~ -We m'r Banks Put Your Money Where Your dom activities '*Vall located at Check Faint Charge. Mputh is v.5bt and Sun. • Vail When • Village Village *,Sat and sun WestSmr Bank presen s a game of chance endded PutYotr Uktnberfest ptatdpants•wN Maley wlhre Your Mouth Is. Tecyourakms and talents notice a wide va eq or against those oryotu peers and see Ifyou an win a varlety of games dispersed around the Wage ft year Including y t Twister boards and Inflatable . acdvideswhkhWillprovide y an endless amount orspon- Conclusion s' Octoberfest History • taneous entatalnmenc So, come out and help celebrate the century old badidon of okmbrrert that commemorates the manlage of crown The King and Queen of Vail Contest o Sunday. o-Vail Village ? Chltdren s Pdnce trtdwfg and princess Therese of Saxony- ' Fountain. - Hddburghaus n. He-the the excitement and fan rare that The Icing apd Queen orvau contest nsurns ids year after a raucous and huarlotu event last accomparded the tWo we& adebratlon that precluded the year. open to Ale pubflc this year, this event tests the skills and aptitude In a wide variety of couples manWge on Dauber 12, tale. competitions o.,,.,...d with the Oktaberfest adebradon. . Produced by the WTCB U , - September 16 Actual Size: Full Page MARKETING DETAIL Vail Daily PRESENTED BY is - `s;y~• WE WELCOME YOU AND YOUR FAMILY TO COME OUT AND ENJOY ALL THE FREE LEDE ENTERTAI ANMENT IN THE LAST 0 0 T'1 3 O S E GREAT CELEBRATION OF THE SUM- . MM PARKING WILL BE FREE FOR AND.... TMsTER? OKTOBERFEST PARTICIPANTS IN THE VAIL VILLAGE AND LION- SHEAD PARKING STRUCTURES. 1.SAC,""EVID E.10T.1EVE TS Saturday, September U Sunday, September 17 Vail Village. 12.60 noon Lionshead Village: 4:30 - 8:30pm Vail Village. 112-00 noon Beer and Food service begins lodzone open Roving Oom-Pah-Pah music 12.00 - 3:00pm Helmut Flicker Bond- 12:00 - 4:0Opm. Austrian Yodel,.quartec ' Beer and Food service Children's Fountain Children's Fountain 5:00 - Mpm Owdt Lamb Tdo 12.40 = 5:00pm:' Austrian Yodel quartet- 12-00 - 340pm: Helmut Fdcker and Band- Seibert circle Seibert circle 12.40 - 4:OOpm Art Walunas-Village Inn Plaza 12.30 - 430pm: Volkstanzgruppe- 12:00 - 4:00prn VoiksMnzgruppe Village Inn Plaza - 1:00 -100pm Fb! Zone open-Cheet Point _ 1.40pm Fly Zone Compedtibn- Charlie Check Point Charlie ~ 1:00pm WiMe Ball Homerun Derby- 2:00pm: WlFile Bail Homerun Derby- ( Gore Creek Drive Gore Creek Drive - presented by Big Ham Toyota Presorted by alg Kom Toyota 3:OOpm King and Queen at Yail 3:00 - 5-0opm: Artn bert Circle contest-Chlidren's Fountiir, 400 - 7 OOpm: Tongue gue and d Groove- 3.40.640pm Rebema Folsom-Children's Children's Fountain Fountain Please drink responsibly and leave your dogs at home.. September 16 ActualSize: Full Page MARKETING DETAIL Vail Daily "A vall 5 . 17 I pT:M BRACES, ALN D... W, IFFLE Mull OKroberfrxl Tire valkyS last great celebadal of the sea- son has tetumrd m rile villages of Vail. This years festival . yy will Include all of the classic restivides of a tradldonal Okroberfest celebmdun as well as a variety of bbearm aml h. Opening Ceremony usiexpecred events and activities Tile entire family Will be ' a Fri t{{; Sept ISM a entertained with live music: roving entertainment, kids llonshead trarts and games, and authentic German Wer and adsine. The party xiacs oBFtOay Saturday Night o$on.Thead emnkq with a traditional After the daytime festivities M the Vag Vglzge make your WW opaldng a'r`mor' al ova to tionsfnrad to alloy a casual eveNng in the tent and . donstiew village widdn b uden mN the says The Onrrk lambyaa Trio will perform n~ rpublic and ft- rfdv and last all evenkg while you enfq an asxhad, free dices to t the German WWM and bkc ; i ~~snr t and tlm alp ft a :NS kmaugu- fal•Keg. Mall[ avverVlew o Sat and Sunday o KiffoneaSaturday Vail and tionshead Along with the traditional 0om-pah music that ~.~...,.._s and Sunday v Vail gue and Growo, and ifiWIMO th Ball Ham ,nun Derby s Saturday, Sept the festival the nTuck lamb Trio, longue o, international 16th and Sunday, Sept 17th o Vag Village o Rebecca Fobom w01•bmhg the vallq to In fat with a redly Creek Drive Bridge . or music lndudingfa4 bluegrass. alder gdji4•enci flues the Gore The Kidtona Will be located villages W01 he a0ve with music that tha erltlrefannily an New to Oktubedest ads year Is an event that has created A on the International tpkge [at of excitemerlt and endwslasm among khab and visitors where a variety of-kids crafts ' eke The Dig Ham Toyota w1f0e 900 Nome Run Darby W01 be and games will be dispersed Vall Valley let Center Fbyzone';~ Sit ano,Sun s held both sm"mW and Sunday in vau vilage This Oarrlped. about for the pleasure or-the- • Vall Village tlletk Point Charlle don shah prove to be one of the Most eniertafnkhg and ew. ' gy. The Vall VaW Jet Canter M Zone wW be another fuss and amusing evdms of the entire reiJUL excidng family activity. This compadth2 paper allplane . Twister and other ran- throwing mmpeddan will be An for as ages and will be WeALStar Bank's Put Your Morley Where your dom activities '4 VaU kr ated at crack Pont c wee 1 Village a Sat and Sum Mouth Is 4- Sat and Sun. %'o Vail Village Oktoaerfest participants wig WeshSar Bank pur Mouth r sdaUt Yom ts notice a wile variety of 5.• ;y Money where Your MhwN Is. Test your skills and mints games dispensed around the against Mdse of yew peas and see yyou an war a variety or village rids year including . larhes Twister boards and InnataWe activities which will provide k''l`, A~ jl c• , an endless amount of spon• _1 Contusion ` Chc[oberfest Hillary aneous enteroNmenc so. male out a=111.""10a, the century aid tradition of Oktobafest Naanorotes the marriage of rmwn lice itlftR astd garA ref %p A t a SUmiq o. Van Village w Childress ' -Prince Wdwlg and princess Therese of Saxony- Wafdalrt Hlldburghayfe(t Tie 0ye the ezdtanem and an rare that The King and DuaN of Vag contest returns this year after a raucous and h0aiam event last ac...,•_ _the yew week celebration that predudad the yes Open to the public this year. this rent tests the skills and aptitude In a wide variety of couples;"ge on Bomber IZ.1st i0. competitions associated with the Okfoberrest cekbradon. , Producedby'the WTCB ® d b September 17 Actual .Size: Full Page . , . , MARKETING DETAIL Editorial rid.. N& 140MIATION ®OLUNTEERl1`9G Vail 2000 Oktoberfest ' Vail 1000 Oktoberfest The Vail Valley Tourism and Convention Bureau ThO Vail Valfey.Tourfsm:and Convention Bureau is will host it's annual Oktoberfest celebration, Sept. seeking volunteers for.its annual Oktoberfest cele- 15-17. Call Kristen Sperry at 479-1014, ext. 10, for bration, Sept. 15=17.• People are'needed for setup; more information.. teardown, beer sales and merchandise sales. All vdlunteers will receive an Oktoberfestt-shirt,'an offi- -cial mug and a free lunch. Call Kristen Sperry at 479- Tourism Bureau offers funding 1014, ext. 10, for more information. The Vail Valley Tourism *and Convention Bur'wl'l is offering charities and organizations an opportu ni .ty to earn up to $3,000 during Vail's annual Okto- berfest" celebration, Sept. 15-17. Charities and organizations can earn money by volunteering to work beer sales or help with cleanup during the cel- a: for more information, contact' Kristen at the VVTCB at 479-1014 ext.10.. August - September Vail Daily MARKETING DETAIL Vail Daily TR-aEL No.1• •t.9 Backyard Tours,Fbglawood, • Romethraugbm1d•Marvh,[eae- plans a reveo-0ay trip to ttash- lag Ihree atgbls Id Galilee and Jc vtilq Teaa, sad Great Smolq Prime sad want plgbU inRame. Mountains National Park, Nvvembertrlps Ocl Prices earl' wtlh seasoq some •23•i9,teetorL adlybur,Pl- beglmali1,999 gg with alriarc tram NeaYock Clly. GrrxaworodThnla•,O~prylaadHo- Call 803-306.2383. tai, Hermitage, Counhy35aslc ¦ Tf4AX World Tours, ELgle- Halt a[ Famq Lynchburg sad the woad, gum a aeries of nice dq TnckDanlH's DIstlllery.Cal1 adventure-tours to lbalal'Llca, 303-'73-11026 ar 1100523-!394 Leaturbg ratting hips from ¦ prt- :Y 5' clelry Tours, Aumrq e1.• vale jialgle lodgq three days o[ [en Da. rr sad Gvedey to;ylelram otcaooLaodd AjWE;queBallwIEEE caslof;}; Shtdgde3lodgf., Gisltw week la O t¢psvlfeftwod4JS.atthetiFsta;a equipmepl;~guldes~mea~s 2 htr md. Fla 010. Blocked tea 1frcuraf Saaa;rq oneai lit' pp TSoc, aud:e'r! lohrtafGrmt " 'WipateUivaGabid for the Nov. tiaod Dunes Netiouel Motiurdeiil '1.e deparhlti•G111,803 69"7411 or The Crveda burladudesaitde J0B•7402739, Lwyalllofo~• an the Cum~rn kTa11ee5cmlc C ••"nommeberk mrw. Ragtoed. Call 3os•3a7.74i3, traxumsmra 11ecial !399or check . vnrw. H-.1 rpecialtytaure.comom. l11 Ali AboutTravel, Grand A Tbn Lodge a Spa I Cordll• Jmctiom,oQen al0day "Smoky 14VaG Vatiey, 15 pa MouatatnChdstmas"vacouca, Fall Colors ofCvrdWerspackage Nhv.37-Dea6,teahhgql1aagmbemw through SeptemberLeatarlogg aicalsbowa1.LouisvttigPlgam Va.roomfartwa,sa=t • ""ggOatlbbargtindNashvWq ment4iadadlnmarfortwolmR'es 17meaU alrfarc,tbreeuighlsd tuaramlPlcassa.Thopackagels W'Opry(endHotel,insuranceand 4870 Sunday-Tkmadaya~5820 alghtslclag. CostUS2,52g yyerper• 71.9 r9S7A 8d2~1800577- aom. Cal1 80 0-74 62011s or cherlr ' wwwJallabouLcom. O The Grand Junction Visitor Its VIrg1Na Hain Travel, D!o- a Convendon Bureau 1 oUetdng ve,b2 apamoeal8-0sy.tdy Weekeal Wine Gauntry GeGwaya [mm Hoagg Hong to Bali, ra11Pg through September loludng lwn Nov, 9 and featuring Yietmam, dgbts' lodg4tg, hreakfutamd a SautheostAdaaadbdadingtwo wfmaecounlryvaalaur,prlced addiltooelalghtsioHoog$oag, ~mi1t4LCalIB00Ai2-4S47or Bangkok and Ball. Prtcesfrvan checkwww.visitgrandjuncMan. $5,750 par person, daub lq Include com and dick an "new speclaW r charges, airfare from tha and "packages" . . st,ahipboarderWlisand 0TheWasunTaborCerrta, a 9bgaparc shore euardoa COB Deaver, offers a Best of Broadway 30}75156111,300.668-7337 or . paeka a Sept. 33, featuring re- check www.virgidabomttaveL Worchestra tickets b'T'a- rsm. rude" at the Denver Performing A International Christian Arta Complex, Iddglog,.trompoo• Tours, Lltueto4 offers a six-day • talion to the theaterpkiog and botldaytoarbBraasm,Tdo.,da breakfasLPrlcesbat1235. parumg Nov. 38 and [eatudmg Call 303-572410L mund-trip afr[arq lodging. most 6 The Inn at Beaver Crack Is meals, matortroach serv(ce and offering a 8129 per night package UrJceta to anea [3rUlmu shows. featuring Iodgingg a gourmet cost US1;150perperwaCan dg! cakfasLlhtvughSeptem 903.904.6!13. bee Call s1111.263.434T. ¦ OASIS, an arganlration for Y The VeB Valley Tourtsm lk older adults, nd All Inclusive Convention Bureau has tkreo- Travel. Lakewood, am sponsoring aightpackages available forOki. ¦ tripp b Sao Antonia Ike ¢t.3, ' bertest, SVL 1.7.21), fatadmg ape %gtlag lee drys Christmas lodging, two Okloberfestcoup, festivitin,Ibe AlamoaodlheW whltewaler rafting for two on the Ranh. Cml of $1,380 perpetsoo, Colo s o ffivcand d1doberfest double, Includes airfare, lodging actidUes.Prim start at $129 per along the Rtderwalk, ban and . persao, based on quadttryte'oceu- most meals. Call 303-005-0233. =-11 ll 500535.33735, e-mail K CTS Venations and Cruises, W11tvalanUay eom or Eullewa'~d, veers a seven-day cbarkwww.vtsitvanylley.mm. hilang aad•hlldng tour of Coda Ri- co, Nov. 13-19 and FoDec. rtuna, 10, raa- boring San Jvs4, Farlaoq Maolav- erde Clued Forest, Punta Win and TmriallaL Pries starting at $3,3751ndudelvdgin most meals, later guides, all special events and bus, mult1speed bicy- cles forblN¢g portion, and trams.- Lacs Atrium Is not lodade L Call 303411443711, 8004393283 or a. call ceoodardipdslravel com. September 3 Denver Post Travel Notes MARKETING DETAIL Editorial Today • Little Hercules at Sundance Saloon, 930 prn Jyemo at Half Moon Saloon. Friday, Sept. 15~ Oktoberfest festivities in Liaushead, 3-9 pm. 476-1000. Saturday,-$ept..16 • Minturn Market 9 a.m.-2 pm. Oktoberfest festivities in Lionsbead and YsilVillage, 11 a m 7 • p.m. 476-1000. Sunday,•Sept.17 • Oktober&st festivities in Nall' Village, nbon 9 p.m. 476-1000. • Vail Mountain School Hanle Tour, 476-3850. Wednesday, Sept. 20 • David Booker & his Swmgtat at Zino Ristorante. 8:30-midnight, $5. Thursday, Sept. 21 Steve Amerson and Laurie Gayle Stepbegsoil atVilar Canter -fund rais- er for Eagle Valley . Christian -Academy, 6:30 pan., $50, 845 TlJ{S. Saturday, Sept 23 • Buddy Miles at 8150;10 p.m. 479- 0607. • • Nalvral History Seminars for Adults with astmaojpg Dave Yrnmg; Gore Ranga Natural'~sS.eienee School '8:30 - 11 p.m. 827-9725. • Mmturn Market 9 am.-2 pm • Vail Evergold 10K Trail A=, 10:00 am. at the International Bridge 479-2280. September 5, 81 12, 14 _ Daily Trail MARKETING DETAIL r Vail Daily in the Nail.-Valley EVEHSS n{ts CHEER SEPTEA RK 81H - 17TH . SEPTEMBER 2000 i AV•Mn t•.morR AI..Yb A is.•/. AbhY. wRA l••6 sd o•t Ls•ib. pP.d•.b~bwdbo. A•Re•p YnwRl wd pgw••rd a6 Wlwc e•-MmmMw• la.llm e.a •7:eePa. . ' wb~ o-m o..: 79e A•• IA• alb vb. 5W. .d Okft 1). IQ oa ~ ae AOR P S- w.w.MghCowky T~IeMWA.•n fuwmmeCmaM YAr 76e407L 10 wlwe 16.e1.~.. R.1: e66 Tmdo wa Aw•em.•nw..e•~w wol kR..•d 6l . d,•I..tRq ~RmI NR•.tl. YvoM1 lod.b Wdadn M•A beo.+ G+•t A>rMau mis•6 wr Mlb A 14i•'• awed. VM.w Ceswl b No'A~glra f uR. •rA.a t.• e.ssw a7an ee 10 Veil AIMMk C1Vb.41, 1OK a fe,00o ba/ Vausa 11'IN. ih•kw?- by wa•ee.eik•vA bI.M.••a.., 4.bag =-A;.=WP d MI MMb4• tkwlian ed•-AW? WRew A66Aa Cb,W 77v. t416. CabMl•-. •a•A I.W6Je6a Od7ua7 ~Jb•7o1W A~s•agar'w~.`~".sYAr~~dA~~.~al~i•.vi.k.""°?...~d .11 ledrmM. sk6 Aleiedwt•. Im6 Akkm ZwW r6YTUM YAw.:Ww C.NrYY AN, e.e,e 0wk • N1wyCat7:7o Aw X77 , 17.17 C1d.Wa•1Vee V6.1WD/47161C 14911111 Oanw 4w.eiA•+Ra YAwR A RadRl~ •~p.ld' .e7 vd el e.d n•M du.. edM 4. w+wbbwr~ , WPB P•r lot evil lyl ed Ib6+d VAaee /7 WO AkaWdn tahaal llw.•lYw V09L1o~ ' VAahA bard Lwiw•wabAne.h•oA awed baa.pY Wl Mw.id. eded . A+.a.7b.war.a~.~r~nwR~d.a.+.•.v~~•aw~+r~• wF..:Tb+ke iawMA AleaaabSded stall TeuMleaen Ca.iar , $30 MkILVALLEXT'.. muRw ~fltor 1 ~mzi~oa;.Qerp~osY. RE ~1ip7scoudted vb,~•~k,Xlo~gan8 rates mations , ~r~,Eve1i7 N1nf~~, anon>,&"tic~ae;~sales h sr4chuesrg .4ks,.!naFs. 1, friendly aiikno+ArledsLble staff dy~to asslsT~~P~~~' • I V1iit.e"s~ato'ptheYal•Vil geaedll0nshe0dPndt111EStructua~ ''~*=s`' 474-13¢5.7vtvt¢v7sMatlvalleyram September 840 Daily Trail MARKETING DETAIL Editorial TRAVEL Nom. I ¦Spedelgq Taar4 Amara, l.eelsdi)LOfeW{e lmmrb Eraamq Hal -epi the Grcelsmok7Homleim NeWed PdfRaeyyufm{ort9ud4a Ih¦Cr¦mlOlecpn,CaWo- bdif,Dali)vaad, Wa SmmUe{Ssl Uauuat7,sL1:m4ead 9bfmmmm d Appa4eNe. CaU 3o3a1T-7du.tIF3sPS193 m ehark Jytmrsmm p Dlebva A Canma, uWeta4 aDa 17 btl leU¦N Padm``e 7a;4Anr Hev~ Cueda, the tdldaed eaa Cblsreds.Dt adored lm rm throe b MdOdebcrtalmmefrem diMbl7 '77a alt balta~a[mtlahmibpedl mats.asaJ.r dgbeabtaekurs p1Cmv Cram IIWCmIm. Cella plama wpt. 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MIIESJD%madreIIablblfmHimmi(T PIgJmLtil;all p MMAavark Pob¦nd NOdea,NeEaud7iappL 11,Dnad Crml), mmb4r a damb rplamematl bva Rlrvilk Ihm sn- dlmealaf ¦ pm(eaakod reJm Iulaly¢elyd t¦day tram Np4faadbnU ddla{.OU MOJSNIIS. e Ibe fermlbn4lY uid Brews F¦svni, Md¦/.sep1, l7,Ye4 lerid4lulmn ]t mllaaai 61m ede sad aadeelma olNaae- UedaOnedhaadaa(4dh®fmmmorathm4s ad... far Urkela. ba[4{alrampadeUm ni111F 1/sapT.PvledlN Im7o7melb4rieekwww;ateDalMa.mL p lrimbadmlVe4 FddalJePt 17, vaU, fulme bn4 m mbv-0ar{mdm bl Veo YUlaie aadB.redu mmyabfah mP . detstD tiava0 Vdln 7bm4m i CmrrnUmBma¦q fI1-li6.1111 adnrk sww.Vetldwgsmml. ru W tided IrMd nWo .n .MdJe m elm Dnnr Ibu Oid~na. ~ ....Lmnlb btlrTmdeeNmld Pmylama 34edM/me W¦aerahamnb September 10 Denver Post Travel Notes MARKETING DETAIL Vail Daily How many Oktoberfests are sponsor the Vail Oktoberfest is being held in the USA? How not logical,. under.these cir- many millions ofpeople know cumstarices, even if they come the Disney. Castle that is a up with more cash. copy -of the ' "Castle Anyway, I think it is a bit -Neuschwanstein," which was unfair business-wise, not to let built by the "Dream King," the Kaltenberg Brewery of King Ludwig of Bavaria? Prince Luitpold sponsor the How many towns in-the USA event, which invested a lot of have a Bavarian, alpine image money and time to.contribute like Vail has?' And how many year-long to the Vail economy. towns have a major Bavarian . 'Quality-wise . even more, brewery right in the center, any beer coming from Europe whose owner -is 'his majesty,' including the major U.S. King Luitpold of Bavaria, the brands have lots of chemicals great-grandson of the "Dream in it (so it can stay good' King," who said "one day my longer.).. people will not.be able any- If a new royal Oktoberfest- more .'to see" such beauty" publicity plan by the. town when asked why he spent so should fail, maybe some other'. much money for his Dream kind .of advertisement support Castles. could be achieved from.the To have the "son" of the situation. Dream King, who founded Maybe the chief ofpolice in also the Oktoberfest, right Vail could be persuaded to let' here in Vail, with a most his. officers mention "nice attractive Bavarian' brewery, pure beer smell" in their which actually still brews beer • reports, if they foutid some- according to' the "Bavarian • body-drinking the beer of the. Purity. Law from 1356" 'prince even at home. That should be reason enough for a way, they could- also con- major promotion and public tribute very cleverly to the effort by the -town officials economic situation of Vail and ..regarding- the Vail its royal brewery, when asked Prince of pulrifty Oktoberfest. -we definitely by tourists where they could have the "real thing" here!! also smell "nice pure beer." I would like to make a sug- (betier than Disney!) Dieter.Menzel gestion to two town of Vail To have another brewery Vail departments. September 12 Vail Daily Letters to the Editor MARKETING DETAIL Vail Daily owdy and welcome toTownTalk, out to, Vail' Daily alumni Audrey Bud- th'e'column that loves elections. son, who knew the ieader quoted was There's a new, political party Mark Twain, We suggested she•guess called the Outlaw Party that has a $400 .,.Karl Mau, to which Audrey replied: war chesL.it's main goal is 1'egalizing . Karl Marx777 That would be more marijuana. Unfortunately, just yesterday like "I read newspaper every day. Then they spent their. entire war chest on. Orco have KGB (i.e. editors) slowly torture Cookie Dough Ice Cream. re porteis until dead. Then, enjoy healthy Movin' right into it breakfast with fresh-squeezed orange Special to Kara Applebee. If you're juice and robust Russian vodka. Is very going to write hate mail, and your grasp 'satisfying." on spelling and grammar is no more firm We're proud to report that with the than yours, run it- through a spelling and' Washington Times, Audrey "She Who grammar check. Undl then, we suggest Must Be Obeyed" Hudson's job descrip- you adhere to the motto, "Bad spellers of :lion includes, "striking fear in the hearts America, UNTIEI" of congressmen and senators alike, who Nicer stuff. quake with fear everyday as they bow at John Amoroso is cutting town to, her feet and beg for mercy." Slightly move to the People's Republic ofBbulder, exaggerated, but they're used to it in, where he's going to work for the Nation- Gucci Gulch. The Washington "Other al Wildlife Foundation, which is an occu- Paper" Post does it on a daily basis. pation; • not a lifestyle., He's leaving You can find Audrey at tonight, but there's.a'farewell bash at hudson@twtmail.com. Zino's, beginning at 7 p.m. and going You should' find her early and often. until the fun runs out, You're gonna miss Wonderful Otherness. guy.; • ' • • ' Attention Fell this ow Widespread Panic Ian Anderson =.the one from the Vail Fans:. We had some calls fiom people Valley,Tourism and Convention Bureau, 'who got hammered with unwarranted not the lead singer forJethroTull-called "excessive' cleaning 'charges;' and to say they're still looking for. yolunteers they're looking for other people who got for Oktoberfest. It's the last great party hammered with unwarranted "excessive of the'sdmmer. You get'irtwive schwag, cleaning charges" from Keystone resort. for-volunteering and we promise you • Lori said that many of. You are in' the won't have to wen; lederhosen. Please call -same boat, and Lorl even cleaned; the Kristen Sperry at 479-1014, dishes, She's looking for some of the.rest We're worldwide! Just a few short . of you.'Call.Lorl at 926-0427. days.agowe ran. a brief rampage about a 'Big John is playing. AcousticBIues.at newspaper reader'who bemoaned the gen- •Jambalaya's, and you;should go'there to eral state of humanity, which, he insisted, listen. I6 in Edwards, and Big John will is desperate. A Vaily Daily T-shirt goes be in Edwards, which works out well, September 14 Vail Daily MARKETING DETAIL Vail Daily ~i o a Local ente .ers conspire for Oktoberfest. By Andy Smnehouse wind day ror the group, explain Other rnteniinas slated for the Anx 1kr: rooms drummer and band spokesman wi ckend include lF>.c R...-,..... Fol= Leo Spaz anL They will do a set ' som Band. also playip~ at the CJril- ir you've been watching the orjazaand funk-tinted rock from duals Fountain, rmm 3-30 to 6- old book tube in the past few 4 to 7 p.m. at the Children's pm. on Sunday. Folsom's'sultry weeks, you're probably aware of Fountain and then immediately mix or blaes; jazz and R&B tin the mildly countercultutal advcr- hit. the toad. won her alleatiod rsomthc•Denyt:r tising campaign being waged by ' -After the show here in Vail. Posswand she! tartslanlly bttsy on the good ColksbchindOluiobcrfcsl we'tz literally running ofFstake theFrdniRange.Sheandberband Vail 20M. and heading lo, St.mbo 1 for a btivcalso worked with notables like Yes, a ppndlcl univarsc where locals? patty.'Spariani s ild-We ,Gibrgd' Benson,- mail. °•duiLe local traditional.- German music- -should hit the-stage therc.tavurid Moan hy;RobbenFoi&U-koTay- master Helmut Fricker nuddcnly 9.30 pan. We had to n:nt all our for and Sam Built. bursts into old disco-craRodSicw- equipment and send stuff down Local new-age jar artist annr=does ettist-ahdit'scam- Them ahcador Gme.;_ willbe a Chuck Lamb also appears with YES ing to town ibis wtaxkcnd. long dpy,'•burit tjiltbe worth it:' trio from 5 to & pm an Saturday Hclmut and a huge eistof v W y , IL=s bexnt stvgy busy armmq in Lia>,slmad andfWdngrititlicianswill bcdaing for•:thc:band, wjtich bas played -And, of cautsa, Oktobcdest-in ' their best•IokecPthe spirit light at. averyWhet ,7c6 m-the-WbieolI Vx1vmuldnotbcenmplctowithoul this ycarscckbrations;-frying Yicht.Clab lo,tbe Grind in Vail abcvyorperformaneesbyresident that [hero's snore to Oktabcrfrst lrilloga7bey't(calso had the priv- mnsicmatcrHelmut Fricke[: ivbo than Werhosca and yodeling_ Mcgeolsharinglbestagewithlocal tntcrtaimwithUsbandidthisofter- OCcourse. those who long for legends like ,Country Dave Ander noon's keg-tapping .......,,.001es in ledcrhosen and yodeling will also acn and Roy Bloomfield znd visit- Uonshead at 4:30 p.m. and again have their rill, as the Okioberfost ing talent like the Dirt) Dozen . from noon to 3 psi on Saturday schedule is rounded out with pion- Brass Band. . . and Sunday atSeibal Circle. ty of more traditional sounds and Spaz!W and his crew are also You can also enjoy traditional activities. boping to organize an upcoming performances by thr. Avstrian But organizers at the Vail Val- bash starring a few of their valley Yodel Quartet from noun to 4 ley Tourism and Convention friends like Sooty and Little Her- p.m. at, tha Children's Fountain Bureau have opted to include a cubs. Anyone who d hkc to boss and again from no= to 5 p.m. at few acts that bave absolutely what could be the bash of lha scat- Seibert Circle. Accordionist and nothing to do with beer, brats and son should call him at 476-6661. electric heating afrdtmado Art oom-pah-pah. The group will be taking a bit Walunas can also be heard is Take, for instance, the valley of an off-season or its own to action both days. bandTonguc & Groats wMchbas write new material but is looking Admission to all orOkloberfest quickly become one of the most ro&v to a busy winter, with activities is hex on all three days; visihle aucmblcs in the aura.. plans to saturate the Denver and you just. need to buck up Para fcv Sawrday'sgoing Lobe awhirl- Bouldcrmarket. beer tokens. September 15 Vail Daily. AIL -Tit G - 1~11 edltorlal ~Y hat. amore 'acts wit from ci.. Bier, brats, b& could Va:~ Zp00 ? P49 pktoberf 15 tember Sep e Vail Dail front pa MARKETING DETAIL. Editorial •Pwrt:rvtC12.00 • lsnnv+sR CIl • CatgcR Cl9 eo P MIA " sr°y ky O`Obeige5$ ~z}' C x'x~a •rr~rS1Si" From Pa.9e C1 expcricneing GemWny , ~ 'r:4' t ..~~.'w • 1 ^ t•'i Ingaplane lic1: r!' 1 I )s ` •'v - _ r a' a-, • i. `Iheapentag cvemany hosasml ~ ' r,yt X~ additional Oavarian feel." said ton y SA a _ ~}L g ,9iS~. • Anderson, mmmunicatiom mmnager SY Y s S ~ As tar lheVail ValleyTouriem and Con. A _ a ~';yos' vents." Bur¢ng."We rryl¢mekctt¦s ,g~ much lit dm Okwbarest in Munich lrts t ..s, .a possIDle.' '¢+~Ij'y u y..• S t•...... x 5 . ' as / - J, r • - Enlcndnmenl ¦f lonigM's Oktor' 'A. 6erfeq Vall pony w{Il.velehinto the I; ; •.:•.~3~ . ',,,1 '`Y-v evening with roving musiLiom ores , . 1~ •r• m*`' } .eruct pp vrrfwmer% from 430 to SM plerity of lm&tioltal ¢...._.vi;._,_ and r" l,K* * PP m. 'Tldx 4 the sixth year Ihot . lots or fun and sponlaneam [omiiy. -w._ . - VYTCB has put on Oktobedea, bat ericrad.0,46 . tutrireser as 11i At 2 pm. on S.,u7 and 1 p•ra _ er .F ` •4, .ti _ .r ; : only the second amt ft V.1 }Iwrc slancdmwrl mdgIn, an SunJo ,Big HomT i a LaW resWUramEwlU,be wlta ;dn WhlRk 8dU H . ~ A ._•!Ce up their uoJldwuigmb;•dang with Home run~IdOrss~s•In,O!)obwfel bmt's and turkey tells, gll•nigbL: ' Vall pritxsn ~ ' g`" h.' uBkiot keg-capping hoppers. LLSun• Meonwhtk• aspittn6 gladtotors' r, w. _ did Grdem 6p.m eanworkoutalhtlcaggrwiuo with ' • y m rot, toed. gM tourists alike, the tanatahk look at the Gore +f iv' D •Y Okloberrest marks die commence. Creek Promenade. mere of tho summv season Last V.ocd wailers sndwotacaceswill ynsr, Une Vail ValicyT 1i and vie for the lisle of King nnJ Queen r - Convention Burnol etimmeJ that or Vdl on Sunday m B,a .prim about J,f 000.peapteaUwded Drat dawn Bridge Street withrwys of OCsullerrestweekend. OL-loberfelhevinlow.Thengn..I f r x _ qt vt . ~r' Event atganbsry are espeetIng at irsl pair will be crowmil.kiog and ' teat I many This ymr w11h a queen :==d fora year. frr kids and ou4 Still, Amlersm Insis411m1 everry]-- 1 'J r I this of dt agss one Is o king or a gars" thb wcck- l _ M1 Y On Sormday and SunJo,.2hria. end m die slmcts between Vail Patin nal Bridge will be a hot spot fv Yllkge onU Llomheat! overflow _ 't'. •''l ramUles. An lnnalnble Irouncin with fooddrinks. anlennlnmeal god g s' ream. board game, Lcgm and. gcneml ntcrrimcnL' Twlstcr wBl kee clnilJrrn htuyuUq Aa Aida. Bke m say, "la lrav. Emsvn-ups se kp uprunanJsun,rAnik: en there is an bees. Nat's why we. >w • slugging awry on pdularg7ldv. drink it 1»ere• And ultra" rie'm gone :p ~i ,•a. r:. , Kidsgtln~lareinvited laldalhe fromhere, ourfriendswill bedrink. Fly Zone sompetitina at Checkpoint. Ing all our beet" For mom lorwma• p I °1 nv r 9 Qwrlie, ¢ poer girylusxeaatcst with Ilan on OksnbvhA Vail mW 11.11 i :y 5 '•1 Fu amgwim fnr all agar w/w.vititvollvallcyrnm 'Vitt is not the kind of Olnober. We Gain copra aru and enter fell wham you just sit amwul and tabmrentlordre Vail Dail,SBarnm he t `,I '--s all dirnk."Mdr+soncJd.'T6ers otter be reae1iedat(M)949•gf9S&%LW0. _ p~ n ~afnf N I X• o- . "~.1r~~F*.~ .rte f~ r • d ~{•E'~' i September 15 Vail Daily,,..,.... MARKETING DETAIL. Editorial -3 gHTERTAINMENT. Art' O.t®be f st, Ro ca aaa, es sty Cultural Where to And hamzng'steins,'o4 m-pah-pah bands. • • piracy has Friday: ~y Friday: F0Un10h' Oktoherfestfestlvltiea Uanshcad. ' 1,1,nshead: 4J0 - 8:30 p.m,Kidc aR•m 4:30-8p.m N Lionshead, 3.9 p.m. Oktobefd Party-Sundial Gale Oponiri8 ueamoq. • IGds traits and gin. 47&1000. riever.been Helmut Fricke and bond Raving a a n•pshpah music . fun Roving entcMincts Beer and Awd servka Stturdny. so much Baerand rood i- 9 pm. stack and Irises-Lunb Td. • Mlntum Market 9 e,mr Saturda S tads 2 By Rmt9 Vm[NNiAa Y: Y: • Okto Oktoherfest festivities DdlyT-0 SnIT VallVillolic 12.7 p.m Veil Villages m Lionsheadand Vail Staling is a hush trod. Adapting Vida Fa.Iad jl2-5 pnn %7'=, Village, ll a.m.-7'p:m. sounds much nicer and aw Is exact. Raving entertainment 11-5 pm 476.1000. ly whit Vdl Vittoria has done moor - Gam-pah-psh music Roving entertainment the paV 70 yews. sear ued Nod service Oomymh•poh music 1Vc•va homoved shag we say- m , 10th Mou.uin Division . Beer end faoJ service • Sunday: 1y,al- look from our-Eumpan Md-ralbaudgues , Noon 7 p.m: - Flelmet Frieka Band at ' OkWbeffe8t fe8tkdtiea ' L counterparts and Injected as owm Noon-3 p.m.- Helmut Fdcka Bend at$m7irt ChildronV.rvxmtuin,_ Vpll Village..noon•9 Vail coif to to vgloga Circle Naaa-Spm-AusWanWdel Quatdu Seibert P•m. 476.1000. Mme adapting takes place this Noa - 4 pm - Accolun Wdd Qu.td at Chat. • Vail Mountain School rwekoid esVail stages lu version of ChildmnV Foanmin Nano-4 pm -Art Waluaw of Village Inn Plata Herne Tour, 4763850. Geni.AO OLtOW-IL lals ham- 12:70 - 4J0 p.m German Deena Group at 1 •3 pm'-Fly zone opens sired ofdh.Us. towns will do this ' Village In plaza - T p.m. - Wine Bell homeae derby, sday: ran.:. put, writ nits m rkvaden i Fm- Fly zone contest at Check Point Charlie 3 part- IOng ad Quamacr Volt ccalest at Dona Wedmi David Booker 6 his • Devil ral with its mm American govor. 2 P; m - Whtflle Beg Hann run Dprby Creek Drive Sum, VaOk party will boast 7 - S p.m. -Amt WaIwas at Sniberl Circle 3]0 - 6 pm - Relieea Folaam N CbU"`a Svringtet at 7j 0 Gemara ebwritn such as bee, bans 4 -.7 p.m - Tongue AM Gmme.at Children,. Fausddn Rlstorente. 8:30mid- and oom•pahl. ,'hut dent be law . night. 65. pd.d to sit some amapealal Vats adj..wcnu. sudsmTvista, f=lu. umd dancing an moles" ducegraujapluyingthatmmworld Themosal Chock Lank winbring . beg and innmsblejousting. Some art. Iess hadidand scliv- usually find at Wilk hampots anal •Iheirbknd ofjati-6rsim to to eat. Thursday: `Dent be shackd ff see it= will be are wldltle boll hmmenm tat ta the typical Okmberfesi cole• cbmtim Steve Amaraan and .two cno weaning kdedmn play- derby, whkL awmds kids and adults bmshn. This load staple her lived and Laurie Gayle Btephermon lag a game or wow la the heat or valuable ydcks r.Imucting the bell For a perfumer daddy would b..O d music ab= bird, Thmm at VUer Center - fund Wfi Village; Wg Valley Tiamon mnarthop de. appmva ofdheekodthcsonyseldry reports. "1 came Rom se womb- raiser for Eagle Valley and Conv atioo Bureau -1 man- . 'For thus, dm watt m simply Rebeav pelmet who p&N.. with singing and raverslopped; Shen mid Christian Acedartty, 6:30 W loe.Dlair scU"Itk gains to be knock someone at lay imRmahla her Saup Sudoy I. OW vIIIW. tat"life I. bar .y:.,:... and more . p.mr; x50, 84STOi5.. a -whole to of Gemoay with sa jousting. Camp d1cas will oltemptto From jm; blua, RS.B, and rend, Is my odyas" pauapectd twist' knock their opponents off WJr Polsam aims to bang ben endears H. husband pack gmv cop li. The futivitia begin ai 4O0 pm perch" using kag hdmtaNe Jouw on a side dhn-gh deer-ge of hum- tenia8 m h0 6tatha and rata play Sept 23: Friday with the Official kagdapping bhs sticks emod" ' Merot and Clapin onUeph-n By • Buddy Mlles at 8150, ahemany In' Umislu d dg-ling The Im attractive ca cheek out.. -I would Imegina it will be dlffv- ten be was playing tie duns: at fir- 10 p.m. 4T9.Ofi07. n Vag Way Jet Cerra 7Are. ent than Ow typical Oktohed.V teen he added the piano and tame a Natural History We gut to Oktobco(eat Vail 200). Id . The nm will learn ail 7 pm Sunday wkesc F+pa akpt-e arkia-dm Falsan said "Oo , h rim pesausirn to his mudml lgNOry.By ' wlih wham d. k.gs finally tan dry la WU earn lake m tle sky to win prim. butduee days sbelght mq to a little 22, helonded his fret scrod dal. " 6 S emiinaz9 nar$ for Dave Adults You Village. Even tun wmhen have a chance ben mac," ' ' Now Chuck eA Theme tour Una astrionamer ng• Thu -jed jackal. platy af. mcompeteonSudq.waiters and Her gmoupk drithrtu, InNmmhed ammy doing that they lam moil Gore, Range Natural Foulanier Bier, Authentic lxmmn waitress. mst their profussio-l by a Latin sound should be a but lhcyolswysaiahamemVall. Science School 8:30- enising, roving -letainm and live skills metes down 86dga Sheet co' t0eshing cMnBe Rom then typid Thla Utno h arxau Ike couatry h 11 p•m. 827-9725. rntenaianem .providdby Wi11 ' tying. pr.lou carp afbees, feptival fcoL Nllorhtg Ihem m Ihh neekendl a Minturil Market 9 a.m: German kgrd Helmut Aicker end 'rWs Yea sve warned 1. *d' MIkIll derudtely slake hap a U4 Olnoberfest edebtdion u prdictcd 2 p.m. oher des-Bavarian muiiciau, a- Rat anexpoded dements 1. den" Poison sold -pan*are.late I. states acne ek-25AW rkh9c, "Tine k% topping ewamaq. on am a-4" Blair aid. Tilts met ~ Win nms then udU ptobohlY Uww Adm[afan ro du~Wiw! fr flee . Vail Evergok1 101(Trall Friday .1219 has always had .rat Y- daddy) OkaberfasO in a gale Meths Fm kilo and a rase !vr rdJbnrunNan e6aF N+nav40- Run. 10:00 a.m. at the ' 0. -n reel to i4" Blau said. And you fad= probably hasn't ofligha . wtl'.119 am or .11479.1014 as. International Bridge, "There) W.Iy lot, or beer stein had orkal luck end blue nis- . The musical Journey continue 11. Ten w(unrea co010rda Syw7 479.2280. ta..galls. sing•als ngs -d evm ble Tonga ad Groove. It is arc of with the WemaUo ally mcWmd ai 479.1014 asL la September 15-17 Vail Trail MARKETING DETAIL Editorial azz u d 0 re a ditioti Theano and Chuck Lamb bring their distinctive sounds to this aftemoon's . - Oktoberfest Vail celebration. Page C1 .r _ September 16 Vail Daily Front Page MARKETING DETAIL Editorial . . S=ON Cjreati`~e A '.steers. clear 04 jazz:txaid~i~aij :te.^"'"•°acu pa rYt'ra' pA.gsmn+c® a~w•.l•rn' Y•.vlaMYne.•.plr:P •YIl•i.idY[[ ue:umrw, mr..~.•.a~• i.~.w - ~ •tlrN dealt Y'•.WI •Yd•a r'M..CdM6s40e11•n' ndWnU ' 'tt:'7!' al;'- c8, F>• 1p~ r~"~,uwr~ •"see+a ..w~ Dabs-Wlrnh• war n.r"~'r ~o,r l~.a ~.v~. y w:l.:d Vd'dvtl u.l Mond • t.,emu w 'e.r''~ a a.r'4'.mrd~': .'m'pe u. o.~i~•i..e.p FE ,4*-;" ~ S'V~h • ~ 1 °`ii~ ~tY'r i~ wY ada'b`.i.~tl..~i. "~~u..r. ~~xW. t.a:..r w.w ~ (r',~ I 6., L~:.t~? '•i~ .awl.~..Ad~•t•:...a. I.wn rl.,. r.ew n+w na".. "myw.q .wm G ~d, ~i mu:°.insew§Yrn•=++• .r °n ~.~~•a'°••' :..d.;.ru."~.:d,a~ ::7 1.• n. w ww.r an •••dvnPr e..cYU.a..:.."•.~e'nm lH• me.. wY,.. s. • •Yt+ir . - - n ~ .....w. mw..t .s...•n..•~•.nrm...v. ~ia.: w. .e..r.w b it i..~ _ o l.aewPi. nn,..•. Mwda. •t w.tltl. n.wra. rn. armrn vilmY'Waa •te:..w.raY._..wn. .irr'•.r:mw.ta. 'Mviy " 'l':1a. ?+:,rnr, a. oW r YwlwY.aa,v"xwra. a.,,•wdrr.".r.vs' r4•Y '~U aq~ltl•S• Y9el~.n~ia u:~r••rJ ~r•Y. ~F 8 •--wP"t.nJ•n 6•i.•u efdsk...sni;i' 41 'b-UU Wn4 •ned:_bPO bh rt.n fi~• ~''4,~,{{ 1r F: - 1•Q YU4d W nc'tllnv9•.Y N.IW a ~Y ' . WybHW wdul Wid tls wY•"n~ 1 Y ^ • • e~ r•r .••v nrrtx b vai r rr . r, ~ •al• >Q YsKW wr,lelp •a Wt .ryiyY{w rkl•M..v IIm •M '.7~N~':• r •a ne•ta ..4' ~l ~ Mw:td4 A1L'~"c b..Ol Nivfmmle~tl w 1• .,;!6 L •tl •r•W1 asiJGsYYU..ssiwYttl _ - reY¢ir0•Ng1n.w .11! fmlWr ••x• P.n.~vral aW , adre....w .ra ~:narn.rda m.blyd;, p•wW n Y .wm.m~.hb' • a w am mxtss~. ~ . ~avl.a Pwwn~.. e. P..aa: . s .r~+ ~•co~~• v.~tl P•'P •Y,AUw s'P. ".u y.vlx. { tut •eoi•WtlYe!~uslm Y, . YW..I. a®Ue wm frlu. ~ lA• Id mvYe. ma Nv Ym. Ya Asw Y Pn Pls. 10b N; ' s r ~ ,t•a•'ar.ngt9•,t•P.ex 1. •!a.•u mW.. 4'• .,w",tlm a?.`A='I:yv" ~ f ~ sanf.lamna:: Yw. ePG. . •.lyj ui• fu..led Y 7) ly¢+tl, _ Ymalm'W •i:6e'hlR": Pa•4ta FAN nw.IlnThnl - r 6sl iW Psa N+!~..^.i .b'flu.P PNY rW IgsNr ~ _ ~ eMsN etMmm.:: .'i.•ywvv Ps aPli x ~I R t • :`bYTMYhivvnl W: 61a~whi':is "le.a'd W ~W J ~ t ~ s I 1 '.hi.vts i.slel it 4• Lk Wa•niudy e.ls • Pdrrn.nA~+r~aN>".: wP"u6'ue+r.•'e' . 1 aUx !!x~~ •l4.wwo. Wp4.. bs.b ttl l4dr Pitl• - 'i l ••y,slrrdr• . • ~ ~pupsw(1 tl.nuWP•.~ MN ,"ryY.p.psds., •MdYM M.'!..!TI"!^'d Ca•idl l•nJ •s utltlYUS•P. - .I,M - tlytl.. ; .)ml'e'Pb~••rwLdhe.s aaengitM4 PIOnYaYAbW. • r. ~r September 16 Vail Daily MARKETING DETAIL Editorial SECTI N FLAW V47A B4 WORLA B5 • Tewa. BI I a:rL.~a•r n, Joao : i L 'l;r41 ,U~ y ~Tc rtM"`W'i m ~ ~ BiYd~c ~ ~~pu! ~IA ~~(~e~u~.~# L l ~•a ,~n ~C. yls L1f6k'81 Ma"4 L I~,l~ II ij 61 'dvf " ,~Y I,qa ' a1~L~i~j~PIQ{RI• LY)49~'~•a ~R ~ki~a~~~ td1~Mg4 ~ ~.FMi 9)¢7,1x'. tlnu ~,~n~ rot ~'~Y ~KS.~ n ,y9-" sSht~1~i 131r~ 7" ~k1~143 a W }m ,tgpaPatd'q a~tpn yaWAT [ ,fiz I .YO1p aCd 1 I } g5" NN F~tk 9nmlll n1xN4 A da s r ~'mk WAN e Ajavro LLdoe71 ld.SgFFP{I lit ,l,W r~iMipYa~6'411KA TA ,,,MTh tk^~ } •^6. L Iw -rl,'1 (f ~1-9i~i' 1~'N`'Pa~ymapwi~atz7vl(q~fu e • y yw"ilik r (mrnen,titmat~ 11nL~ar Sdol~' NSA w~ hCAf anenm.,iy~y 4}*P~ln-NcU.yNr ena 'µlgt i~`F~.. 71. Ir YnM ~uU "'~M iql -P f7.CC m~nLCkl~i(a hyik 111 r h ly N fMdloyicL g5bwa+~c+o , ~ " a .w~rr~w 44amar6}ma43^4 A~C.~&4n~~} 4aa ' - - La~Y~t; san ld.eNid Ldw.~d~W~ex3nN!ul' Rla t'aL+r¢ ~~fi LP le -Am~+41(US.I~cleo)wfNr~gxi- ~j°Pmk_';c 7u,nt~dp'hdnrv+a.itcl~t~k~w4pp~ar~j• aaaa~~~wtltl ~ ~YA"r'r%+1~~ x tiaWwlL~tigl 6 W~Ime~:,{nR u~a~ ~yl}Ycm'"ad, ~~*1?i ti ~,rs: r4rntc'rxF~+a1.n,~ ~Yld~4.aY a?': ~u ~ar"e~~d~~rC''>,r8's2r~~r+a ~.aui ~~crn LnaF,wm}sIv.WLUS~`~i`tt' ~ y:'-~r - .ly '4'r..~rLE+2~c'.• S^7° ,may ~~4~ ~ ~ September 17 Vail Daily ~j MARKETING DETAIL Editorial r enntertaimuent calendar ~ Additions to ft daily enftroinment calehdar can be Red Lion in Vail Village from 7-11 p.m.. - made by calling (970) 949-0555, ext.- 610 or 618, Mac McCain entertains at Beano's Cabin in Beaver or A)&& 949-7096. Creek from 6-10 p.m. Scott Munns plays at the Club in Vail Village from Sa$IiCCAayi Sept. 16. 9 p.m. to close. Oktoberfest Vail 2000 gets rockin' from noon to Mickey Poage plays at Mickey's Piano Bar in the 8:30 p.m; in Vail Village and Lionshead with food, 'Lodge at-Vail from 9 O.M. to close. beer and music from the Austrian Yodel Quartet, - Rod Powell is on the deck at Pepi's in Vail Yllage Helmut Fricker, Tongue and Groove and.the Chuck from 5-9 p.m. Lamb Trio. Allan Stuart plays piano atAntlers Hall in the Hyatt Denver jazz band Perpetual Motion livens up the Regency at Beaver Creek from 6-10 p.m. Minturn Farmers Market from 11 a.m: 2 p.m. Don Watson plays at Club Chelsea in Vail Village The Dennis Vernon Trio plays at Jambalaya's in from .9 p.m. to close. Edwards from 10 p.m: to close. New Age composer, and pianist Vince Madison plays at the Parish Center in'Mintum' at 7. p.m. . Sunday,, Sept. e' Resident.DJsSonic, Thrills, Matty D and special Oktobertest Vail 2 20 000 continues from noon to guests are bouncing the floor from 10-30 p.m.-close. 8.30 p.m. in Vail Village and Lionshead with food, Veteran jazz pianist Tony Guliiia entertains at the beer and music from the"Aiistrian Yodel Quartet, ..Grouse Mountain Grill in.Beaver:Creek. .He plays-irom...Helmut Frickgrand Rebecca:Folsom. 7-10 p:m nighty. : ' Gafinkel's gets down 'wit h`Disco.Night, with Des DJ:Mike: plays retro, house and Top 40 dar we hits spinning the classic wax at 9 p.m:. at.Nidc's Nightclub from 9 p.m.-.to close Chuck1aiiib plays at the KirL9'S Club: at the Son Gene JohrisonWll play.the.Kings ClubatTheSon- nenalp f.d. ;8 p.m. to close. nenalp from'.6,p'.m. to midnig(it..' Mickey Poage plays at Mickey's:;Piano-Bar in the*. P.erennlal...local favorite Phil :Long performs at the Lodge at Vail from 9 p.m. to close. September 16, 17 Vail Daily MARKETING DETAIL Editorial Of biers and bamb 'os Little Jimmy has a little sis- ' the window of the Flying ter! Gretchen was born in Vail Burrito proclaiming ".We sup- -last week to Leslie and Big Jim port'Kevin Foley."'Thus•begins. Pavelich of Arrowhead. a new feature in TattleTrail: :Congrats to the publishing''and The daily Kevin Foley watch. If mogul magnate and,his growing , you're a business, .residence or family. office in Vail or anywhere else in Congratulations also go outto the valley. and you've posted a Jeff and Kelli Brausch of Vail. sign supporting the outgoing -Belli gave birth to little Jeffrey council • member, ' e-mail recently at the Vail hospital, and dwilliams@dailytrail.com and. .TattleTrail extends a.welcome you'll find your way into this • to the world and many kudos to space. this bump,t6ur and sports mar- ' And speaking of the annual keting clan. • ' Oktoberfest celebration in Vail,. And everyone in -many kudos must be Vail . knows the xt. extended to . the' g~ Moritzes. So join hard-working folks Anonymous, The at the VVTCB for Vail Trail and the doing such abang- rest-of OBI~IBIBII~S' the valley in. up job. Joel Heath congratulating and Ian Anderson Sasha and Amy.Moritz, who were everywhere, working-their welcomed their second daughter : Bavariian magic (nice lederho- on Sept. 8 in New York City. The sen, boys) and the event was, baby's name is- Lillian Alice once 'again, a huge hit. And . l "Lilly" Moritz and she•weighed because ' no edition of 8 pounds and 9 ounces and mea- •TattlelYail. would be complete cured 21.5 inches. Helping them without • a mention of Andy' welcome this new arrival was ' Stonehouse, let it be known-that their first daughter, ' big sister he was' spotted out and about all Eloise (2 yeais old), along with weekend' (primarily in.. beer. Jean Claude and Ellen Moritz, lines) and.he gave Anonymous Misha Moritz, cousin • , this exclusive scoop:. Coming Sebastian and, • of course, - next year, look for the Vail Daily . McMee.Marie Claire. Oktoberfest dirigible, (oh, the Spotted in Lionshead during humanity). the past 'and fabulous Cheers, oom-pah-pah and Oktoberfest weekend: A sign in ciao! September V Daily Trail MARKETING DETAIL Editorial Vail's Oktoberfest 1 German with a Twist By Tom Winter Daily Staff Write - VAIL - Vail's Oktoberfest is preuy German, 'if you take into account the Paulancr bier booths _ spread throughout Vail Village. And the oum-pah-pah music.And the end- i`^ _ .less number of places to buy burls. r' anq f„ r, n ' But, do typicnl fJemian fe3livals"n+~ have whiffle ball home=run derbies? .Or padded jousting? Or Twister'''-q eg Don't be shocked if you see '~f,•~ ' someone wearing lederhosen playing' a game rof Twister in the heart of Vail Village," said Joe Blair, Vail Volley t , Tourism R Convention Bureau c ?iti t b events manager. "It's going to be a t r whole lot of Germany with an anex- ` peeled heist. Ian Anderson, tourism bureau communications director, said Twister was morelikely an option for the bier-saturated adults and not the t fun-loving children. Anderson, fresh off a shellacking in the jousting pit by a certain unnamed Vail Daily reporter, watched the crowdS.Stream by and ' sentimentally summed up his feelings about the day. R "At.the risk of sounding a bit like a beer coramercial, it doesn't get much better than this;' he said Tourists bureau lackeys. obvious- . 'ly. rigged.'.Saturday's; whiffle ball home-run derby as this -writer could not,ut.plasfi •-lolplai(ip and went ' - doivnashamedlyonswings,'`. " -Joel ljeith,:vte6,pmidentofvisi- tot's seNice' for tli¢byreau, sCid sales • " forifhe' Friday.' night klklappiiig dou- Vail may/Quentin Hunted bled' over last.ypu rind ::we started More dancing, Helmut Fricker's Band and the King and Queen of Vail Out gangbusters tQds):" Contest will be featured today at OktoberFest 2000 In Vail Village. 1 A few interesting" facts about the e'v'ent. cider to passers-by, beer. The winners will be crowned •2 C061ginatoi3;b'rilight I02' whit The festivities will continue noon king and queen of Vail.. ,.Be balls.f0r. the hogtE:nin derby. to 6 p.m. today in' Vail Village. Anyone interested in challenging ® P.;i4ner hir'fteighted t 0 kegs Resaurants will be feeding the mass- Anderson to a joust should go up to ofbeecto Veil: es, and the atmosphere will remain any one of the people with the shoui- -giEighteert didertnt•bdoths dis- with more odor-pah-pah music; rov- der radios and tell -them it's time for ••tributed Beer. thiough04, ttie' wee - ' ing entertainersand sales of Oktober- Ian's'Uatdown:' end:. fest merchandise. 0 Cooidinators. 'needed 3,200 This afternoon, VC's waiters and Torn Winter rovers Vail, Minturn pounds of ice to.cool•refrrshments. waitresses will test their skills by and Red Cliff. He can be reached at Two, French : maidens ..sans sprinting down Bridge Street in the (970) 949-0555 ext. 606 or via a-inail French maid outfits'served alcoholic village while carrying Oktoberfest at bvinter@vaildaily.coor. September 17 Vail Daily/ MARKETING DETAIL Editorial HIT: From . a' reader to "this year's Oktoberfest.. *marketing campaign and 'event activities. I would like to congratulate the event producers on an outstand- ing Oktoberfest celebration. The unique print and radio advertise- ments brought new energy and vitality to the century old tradition of Oktoberfest. This - newfound; energy was evident by the venue crowds and the success of the Vail restaurant and business own- ers. The home run derby, which was accused in Tipsline of pro- moting `young people to play whif- fle ball while they were drunk,' was obviously not attended by the person drawing the accusations. This light-hearted, family-oriented event had fathers, their sons, and participants of all ages as contes- tants. Not one display of public drunkenness occurred during the event. Furthermore, well over half of all the activities at- this year's Oktoberfest were classic Bavari- an events, which did include the always entertaining Helmut Frick- er.... If this ongoing dislike for the younger generation and the social and economic benefits they bring to the town of Vail continues, the merchants and business owners will quickly find their future income lost to communities down valley or to those in Summit County." September 26 al aly is and Misses VISION. TINC MTAIL photo . G jT TIME `01 y 't ' Y4,~#i~ ifs t ~ •i y/ ~ Mgr{{ 'F}~ f 4 • ze~ 4.31 w: sou. Yali DaNyjQuent '[odd Bureau employees bottom Vail valley Yourlsm and Conventlon t, Nancy Kern, ivltl -5 toP left, )oe1• Neath, top rlg?1 Newcomer, Promote oktoberpest Sunday.Thefest left, and Klm Cobb P 5. start in Vail on Frlday, SOP" September 12 Vail Dail -fit pIL photo Nth ~P. yn• ~ ~ t 1^,• _ i~~ S r d., s f t E ~t ~1 r' ,h l y emu. Yl~~ . ~ r~3" during last 7evts a Drntw t dance to Va11 wella T~ Q'N chicken adon lftan you can shake lnfarm stNring rendition of e more cker tieads the crowd In'E educe of events aUon for a complete sch Helmut Fri oktoDerfest c on page 22. eG see story September J4 Trail Front Pa e pally MARKETING DETAIL. Photo g , • i '~'Jy >M~IeY 1 { i iJ M 43 ,na::,r l3t~itrryt lr' i'•. ~ fir.+}..: fir. ••F;~ ~ i',, ~ F t ~'`1 1 3a k ; i r •4 .t1 'wN L3.;Ao j ..w~' 'y. n C~31 ' E: {si4Fr , +'t v Toil Axel-ad/ N TrAll TUBA- CITY er Tuba player Patrick Fagan entertains- Alverna Nary of Eagle-Vail, center, her granddaught, Meghan. Nary and Trevor Haley of Evergreen dur- Ing Vail's annual Oktoberfest celebration Sunday. September 18 Daily Trail Front Page „ . ~ • MARKETING DETAIL ~ P h oto ~ ~ . • _ . . . a.. • , . " . . . ~a q~H~l~'4' ' - '•''J!:: `~"•.:'::~,.':~.':pr'w:i'~...:~,+ :s~n~.' ¦ . . . •.:.it~~ . ~¢r/ . . . • . . . t . ~AG i - : . . . • . . - ~ . ~ _ . . . . . . . : • ~ : . . . . , " ~ ~ _ : . . t:- ~ 5r i} ~ R . . . ~ . ~ . . . . . ~ . .'j,.' ' ~ } . _ ' ~I . ' ' ~ . ? ~'i='~f~I~~'' . .f ~.F~'~+ y~ . ~ Q Yif,~~'•~: ' • +i " ".l ~:i:~:,:~~~~'..:~,~.:':~..N~.r' la,J~Ma~/ Gladiaturs battte tn the joustfng rl,tig Sunctay, .the flna{ tlay ofi 8k#otrerfes#° scttviites in .Yaft lwwge~.: ~ ~ ~ September 18 ~ Vail Dail Front Pa e ~ MARKETING DETAIL Photo Fum"" 6TH k.-CRER Q :1 111 11 F KI{, ff. i .3~. << ~4~r. T ~ h1 ~ tea r° .y) 1 ~ e ~`A 1~,+ 4 '1~ x 4 ,a-vs'(x r<Ct'7e ~y'' c+n.?~-+?a "11£72 ? r'`~'{!'"}x'. ~T "VIN •a 1, Y - s f} y; l~ i~ SvyX Rio s ~ C a C,y F, t .+C.,~L? '_Yry b~ 4^ §S~" .Y6q'Ly r. v s .v'M:7,5( ;t K ',Siy'a ,...~ra Fez ` z~~..,,n, i ~a"`~~u t ~ 4vkA i ~sai~ $ v~~~ bs~pF rK t" !M 3 F'y ~~F 5c 7 ~ t~s ti r t a~~ ~r r '7+ f ~,r ~y~`~,~ ~f ~ r nF' ' a1• ^s ~ x"a ( -_''~'y r v pry .g~ `f x,~ A i d ~r •sT~ rd '"dx^' iiT.V-St`l3.YrJ r 1 S M° ~yy K' ert F~ x 4 .F~,.~w,5i ,{fir. Y pJ r''°~y # 135~i{C'y~aGi~r~ `rEa~s~ fi a ' a c h •..,t Cry "wrk ~ ~'"P~?~l~ri~"n{.y~.. ~ } 5.. #L a r T~Za~.'~• r'~r~`,r}'S~-:'. Vail Dally/Quentin Hunstad Mr. OktoberFest, Helmut Fricker, performs Saturday in Vail. September 22 Vail Daily MARKETING DETAIL Internet Oktoberfest Vail -September 15, 16 & 17 Y.: 01doberfest Vail is a classic German celebration including a wide range of events providing an endless amount a > of spontaneous entertainment. The festivities will include traditional oom-pah music, kids crafts and games, the annual King and Queen of Vail contest, a whiffle ball home-run derby < of epic proportions, live music, great food, and plenty of beer. The celebration begins Friday evening in Lionshead with the opening ceremony 1 and the tapping T of the inaugural keg, ; • , ~ followed by live music and authentic German cuisine. 01.: Saturday, the party continues in the Vail Village before f.;.,:•.. moving back to Lionshead for the evening activities. Sundays events will be held in. the Vail village with family activities, roving entertainers, and live music. Olctoberfest is presented by Paulaner Beer and the Vail Valley Tourism & Convention Bureau Friday, September 155 Lionshead. 4:30PM - 8:30PM Saturday, September 16th: Vail Village. l l AM - 7 PM Lionshead: 3:30 PM - 8:30 PM Sdinday, September 17th: Vail Village: Noon - 6PNl September www.vallalways.com MARKETING DETAIL Internet '9000 What: Come experience a traditional t a?3" Ok-toberfest celebration in the beautiful alpine setting of the Vail Valley. The festival will include an official keg-tapping and live entertainment from local' a favorite Helmut Fricker, sidewalk sales throughout the Vdlage; festive street fairs complete with magicians, caricature artists, face painters and balloon artists; activities far children of all ages; and the crowning ofthe Oktoberfest King and Queen. Location: Vail and Lionshead Villages (Olrtoberfest-4-Kids in Lionshead) Dates: Friday, Sept. IS- Lionshead Village Saturday, Sept. 16-Lionshead and Vail Villages Sunday, Sept. 17- Vail Village Times: Friday: 4:00 p.m. - 9:00 p.m. Saturday & Sunday: 12:00 p.m. - 7:00 p.m. Entertainment: -Activities for kids bog!" :Sidewalk sales •Ompah pah bands -Roving entertainment -Live music •Oktoberfest inspired games and competitions -Crowning of the King and Queen of Oktoberfest" sr+, , Presenting PaulanerBier Sponsor. Sponsors: AT&T Cable Services Robinson Dairy Balance Bar Vail Honeywagon THI Waste Discover Card, Town of Vail, Simple, Colorado Mountain Express, Rocky Mountain News, Vail Daily, Safeway WestStarBank. Cost FREE Local Press Ian Anderson, Director of Communications (970) 476-1000 x 3015. Contact: August- September www.visitvailvalley.com MARKETING DETAIL Internet lr ` t b,,• resorts & ravel ~ & Oktoberfest 2000: West RELATED <iEEti'CIl • New World 1 j By Cauncrou Sterling Olrlobnrrf-t 7000 - rdw.resr ^,rnrgb (9/13/00) COLORADO • Okloberf2000: Breckenridge, CO as - (9/13/0/00) Sept. 22-24 Info: 970-453-2913 • Reecnl Archlvc Paso 'k' Lodging: 888-796-28 18 T ra e-I Web Address: • Mare Ardlves Snow REports littp://mvw.breckenridgrsuninier.com/events.sep.asp - Gear yt Breckenridge Ski Resort celebrates Oktoberfest in; 't I traditional fashion with Bavarian food, German Beer, <; '?+?ay fcs;4iery thejagermarsch, oompah music, and lederhosen. Inst:rt3ttlori Festivities take place around Main Street. Con petlt!On Lodging starts at 868 per night Fhm r~:!mes based on double occupancy. Vail, CO ' SM snop Sept. 15-17 + Contact US Info: 970476-1000 Lodging: 800-2704870 11 'e; diK,l' Web address: Ski 1A " I I http://www.vailal%va3,s.com/hpti id=18&pos=l MA-' AZIMES .:c hvrerd £.nn:::sr.l _ SKI _ Vail village will be a flurry of 41.~s uG German festivities in booor of Oktoberfest the weekend of September 15. Sample p'r Et='n--E traditional German cuisine and bier amidst festhe street fairs and sidewalk sales - in the alpine setting of Vail Valley. Lodging starts at $84 per night based on double occupancy. NEW MEXICO x: s: lna r:o a~ Taos, NM Sept. 16 Into: 800-992-7669 Lodging: 800-776-1111 Web address: http://taosi%,ebb.com/vtsv/calendar.htn! September MARKETING DETAIL. Internet Lodging Dining 1kiZ.B a- i hops VVaather/.now RSpts't Ree': Estate _venis Caler..!ar Transpor!alionrAaps Things io Do Momdain Jnta; ftatail Ln~:ai 3usin~ sisa MeaiittLS Z :roues N2aIS^lFihteaa Uve.Lam m.; No matter what time of year - there's always something special happening in the Vail Valleyl Interested in the local scoop? Sign up for Vail.net's E-mail Information Service. When you subscribe to this service, we'll send you e-mail messages about once a month giving you the scoop on major events, r., big snowfalls and life in the Vail Valley. Stay in touch with the local scene{ Subscribe now, and tell your friends! ...you can unsubscribe to this service at any time. Oktoberfest Vail 49/15fU`J -fag/Y7/00 Where: Vail and Lionshead Villages When: Sponsor: Details: A traditional, village-wide celebration featuring German bier, authentic cuisine and free live entertainment, including ompah-pah, rock and roll and street performers. Vail's great fall event! Presentor: Contact Ph: 970-476-1000/479-1014x11 Family Event & Free Event} September www.vae I. net ~ I SPONSORS I PaWaner Colorado Mountain Express Discover Big Horn Toyota Simple Impact Graphics and Signs AT&T Broadband Services Balance Bar t Eagle Ranch nson Dairy 6oc0 mountain News 'Safeway THI Waste -Vail Daily Vail floneywagon Vail Valley let Center WesiStar Bank AT&T Wireless Services f