HomeMy WebLinkAbout2002-07-16 Support Documentation Town Council Evening SessionTOWN COUNCIL
EVENING MEETING
TUESDAY, July 16, 2002
7:00 P.M.
TOV COUNCIL CHAMBERS
NOTE: Times of items are approximate, subject to change, and cannot be relied
upon to determine at what time Council will consider an item.
1. ITEM/TOPIC: Citizen Participation. (5 min.)
2. CONSENT AGENDA:
Approval of June 4th & 18th meeting minutes. (5 min.)
3. ITEM/TOPIC: Donovan Park Pavilion presentation. (15 min.)
VAG, Inc.
4. ITEM/TOPIC: Streetscape-East & West Meadow Drive/art
Todd Oppenheimer components and discussion. (30 min.)
5. ITEM/TOPIC: Betty Ford Alpine Gardens request to proceed through
Ry Southard process. (15 min.)
6. ITEM/TOPIC: Ordinance #16, Series of 2002, first reading, regarding
Allison Ochs Lionshead View Corridor #2. (30 min.)
AN ORDINANCE AMENDING THE TOWN CODE, TITLE 12,
CHAPTER 22, SECTION 4, ADOPTION OF VIEW CORRIDORS,
BY ADDING TWO VIEW CORRIDORS IN LIONSHEAD AND
SETTING FORTH DETAILS IN REGARD THERETO.
ACTION REQUESTED OF COUNCIL:
Approve, approve with conditions, or deny Ordinance No. 16, Series
of 2002, on first reading.
BACKGROUND RATIONALE:
On May 20, 1997, recognizing the importance of visual connections,
the Town Council approved the use of the existing Town of Vail view
corridor ordinance to designate the first protected public view
corridors in Lionshead. In order to qualify for protection under the
Town's ordinance, a view corridor must meet the following criteria:
a: The proposed view corridor protects and perpetuates a view
from public pedestrian areas, public ways, or public spaces within the
Town which fosters civic pride and is in the public interest for the
Town.
b. The proposed view corridor protects and enhances the Town's
attraction to residents, guests, and property owners.
c. The proposed view corridor protects a view which is commonly
recognized and has inherent qualities which make it more valuable to
the Town than other more common views.
The Lionshead Redevelopment Master Plan identifies five view
corridors. However, it recommends that only two legally protected
view corridors be established. The remaining three views are to be
established as critical design parameters, not as benchmarked and
F:mcaster//Tcmeet/2002/071602
surveyed corridors.
Lionshead View Corridor 1 is seen from the west end of the
Lionshead parking structure, standing at street level at the main
pedestrian exit, looking southwest toward the gondola lift line.
Lionshead View Corridor 2 is seen from the pedestrian plaza at the
east end of the Lifthouse Lodge, looking south directly up the gondola
lift line.
STAFF RECOMMENDATION:
The Community Development Department recommends that the
Town Council approve Ordinance No.16, Series of 2002, on first
reading
7. ITEM/TOPIC: Ordinance #2, GO Refunding Bonds, Series 2002A,
Steve Thompson 2"d reading. (10 min.)
Steve Jeffers
AN ORDINANCE AUTHORIZING THE ISSUANCE OF TOWN OF VAIL,
COLORADO GENERAL OBLIGATION REFUNDING BONDS, SERIES 2002A;
PROVIDING THE FORM, TERMS AND CONDITIONS OF THE 2002A BONDS,
THE MANNER AND TERMS OF ISSUANCE, THE MANNER OF EXECUTION,
THE METHOD OF PAYMENT AND THE SECURITY THEREFOR; PROVIDING
CERTAIN CONVENANTS AND OTHER DETAILS AND MAKING OTHER
PROVISIONS CONCERNING THE 2002A BONDS AND THE REFUNDING
PROJECT; RATIFYING ACTION PREVIOUSLY TAKEN AND APPERTAINING
THERETO; REPEALING ALL ORDINANCES IN CONFLICT HEREWITH.
8. ITEM/TOPIC: Ordinance #3, Sales Tax Revenue Refunding Bonds,
Steve Thompson 2"d reading. (10 min.)
Steve Jeffers
AN ORDINANCE AUTHORIZING THE ISSUANCE OF TOWN OF VAIL,
COLORADO SALES TAX REVENUE REFUNDING BONDS, SERIES 20026;
PROVIDING THE FORM, TERMS AND CONDITIONS OF THE 20026 BONDS,
THE MANNER AND TERMS OF ISSUANCE, THE MANNER OF EXECUTION,
THE METHOD OF PAYMENT AND THE SECURITY THEREFOR; PLEDGING
SALES TAX REVENUES OF THE TOWN FOR THE PAYMENT OF THE 20026
BONDS; PROVIDING CERTAIN CONVENANTS AND OTHER DETAILS AND
MAKING OTHER PROVISIONS CONCERNING THE 20026 BONDS, THE
SALES TAX REVENUES AND THE REFUNDING PROJECT; RATIFYING
ACTION PREVIOUSLY TAKEN AND APPERTAINING THERETO; REPEALING
ALL ORDINANCES IN CONFLICT HEREWITH.
9. ITEM/TOPIC: Ord. #18, CSE, Repealing and Reenacting Ord. #7 and
Matt Mire Ord. #13. Commission on Special Events (5 min.)
Ordinance No. 18, Series 2002, 2nd reading, an ordinance correcting
certain drafting errors that occurred in Ordinance Nos. 7 and 13,
Series of 2002 (Commission on Special Events), providing for
corrections and amendments, and setting forth details in regard
thereto. (5 min.)
ACTION REQUESTED OF COUNCIL: Approve Ordinance No. 18.
BACKGROUND RATIONALE: Redraft to correct drafting errors.
STAFF RECOMMENDATION: Approve Ordinance No. 18, second
reading.
10. Town Manager's Report. (5 minutes)
11. Adjournment (9:10 P.M.)
F:mcaster//TCmeet/2002/071602
NOTE UPCOMING MEETING START TIMES BELOW:
(ALL TIMES ARE APPROXIMATE AND SUBJECT TO CHANGE
THE NEXT VAIL TOWN COUNCIL REGULAR WORK SESSION
WILL BE ON TUESDAY, AUGUST 6, 2002, BEGINNING AT 2:00 P.M. IN THE TOV
COUNCIL CHAMBERS.
THE NEXT VAIL TOWN COUNCIL REGULAR EVENING MEETING
WILL BE ON TUESDAY,AUGUST 6, 2002, BEGINNING AT 7:00 P.M. IN TOV
COUNCIL CHAMBERS
Sign language interpretation available upon request with 24-hour notification.
Please call 479-2332 voice or 479-2356 TDD for information.
F:mcaster//Tcmeet/2002/071602
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DRAFT
TOWN COUNCIL
EVENING MEETING
TUESDAY, JUNE 4, 2002
7:00 P.M.
TOV COUNCIL CHAMBERS
The regular meeting of the Vail Town Council was called to order at 7:00 P.M. in the
Vail Municipal Building.
MEMBERS PRESENT:
MEMBERS ABSENT:
STAFF MEMBERS PRESENT
Ludwig Kurz, Mayor
Dick Cleveland
Diana Donovan
Bill Jewitt
Greg Moffet
Chuck Ogilby
Rod Slifer, Mayor Pro-Tem
Bob McLaurin, Town Manager
Pam Brandmeyer, Asst. Town Manager
Matt Mire, Town Attorney
The first item on the agenda was Citizen Participation. Kaye Ferry, Vail Chamber and
Business Association, addressed the Council with three suggestions as a result of their
membership survey regarding the town's public safety program for the Fourth of July
and New Year's Eve events. Suggestions included removing the floodlights that have
been used during the Streetbeat concerts and eliminating the DUI roadblocks on the
Frontage road the night before 4th of July. Ferry also requested consideration of a
concert or special event the evening of July Fourth in case the fireworks display was
cancelled due to the extreme fire danger. Ferry suggested using $50,000 available
from the Special Events Commission to cover the expenses of an added concert.
Gerry Sandberg, Democratic candidate for Eagle County Commissioner, opposing Tom
Stone addressed the Council. Sandberg is a former member of the Eagle County
School Board. He currently serves on the Gypsum Town Council.
The second item on the agenda was the Consent Agenda. Greg Moffet moved to
approve the May 7 and 21, 2002, meeting minutes with modifications. Dick Cleveland
seconded the motion. A vote was taken and the motion passed unanimously, 6-0.
The third item on the agenda was the Special Events Commission Appointments.
Greg Moffet moved to appoint Steve Rosenquist as the retail representative, Dave
Chapin as the restaurant representative, and Packy Walter as the lodging
representative. Dick Cleveland seconded the motion. A vote was taken and the
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motion passed unanimously, 6-0.
Greg Moffet moved to appoint Devon Alvarez as the at-large commission member from
the refail/restaurant/lodging community. Dick Cleveland seconded the motion. A vote
was taken and the motion passed unanimously, 6-0.
Greg Moffet moved to appoint Rick Scalpello as the at-large commission member.
Dick Cleveland seconded the motion. A vote was taken and the motion passed
unanimously, 6-0.
The fourth item on the agenda was the appointment of the joint TOVNRD
Subcommittee. Dick Cleveland moved to appoint Greg Moffet as the town's second
member. Bill Jewitt seconded the motion. A vote was taken and the motion passed
unanimously, 6-0. Diana Donovan currently serves as the first member.
The fifth item on the .agenda was Approval of Steetscape Design Consultant. Greg
Hall, Public Works Director, addressed the Council, stating 4 firms had been
interviewed for the project. The firms had been interviewed by a citizens selection
committee. Wink and Associates of Denver was the selected consultant. Chuck Ogilby
moved to authorize the town manager to negotiate and enter into a contract with Wink
and Associates of Denver for development of design and construction phasing for the
Vail Village streetscape project. Bill Jewitt seconded the motion. A vote was taken and
the motion passed unanimously, 6-0.
The sixth item on the agenda was an appeal of the Design Review Board denial of
DRB02-0070, a new Primary residence with a Type I EHU, located at 1880 W. Gore Creek
Drive/Lot 48, Vail Village West 1st Filing.
Allison Ochs, town planner, presented the appeal to the Council. Ochs stated a site
visit was done prior to the worksession this afternoon and the major reason for the
denial was because of the mirror image in design. Pat Dauphinais, developer of the
property, addressed the Council, voicing his frustration with the Design Review Board.
Dauphinais stated he had attempted to put together an employee housing unit that was
flexible for a family to grow into. Dauphinais also requested a policy statement from the
Design Review Board (DRB) and the Planning and Environment Commission (PEC),
giving developers a clear picture of what the boards are requiring for EHU's. Chuck
Ogilby agreed that a policy judgment must be made and was in favor of overturning the
DRB decision. Diana Donovan stated the town should not lower its standards and
should protect adjacent property owners from mirror image buildings. Donovan also felt
the DRB issue was personality based. Greg Moffet complimented Pat on his attempt
to get afamily-sized EHU in this town and would vote to overturn the DRB decision in
this instance. Dick Cleveland stated he approved of what Pat was trying to do, but felt
the disagreement could be solved through the DRB, and was concerned with setting a
precedent by overturning the DRB decision. Bill. Jewitt stated he did not see a mirror
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image in this case and would vote to overturn the DRB decision. Mayor Kurz stated he
mostly agreed with Dick Cleveland's comments and was also concerned that the issue
has gotten this far. After further discussion, Greg Moffet moved to overturn the DRB
decision and Chuck Ogilby seconded the motion. Diana Donovan suggested amending
the motion to have Pat work with the staff with constructive .comments of the DRB.
Russ Forrest, Community Development Director, stated there were areas that could be
worked out with staff. Dick Cleveland then suggested tabling the issue and letting staff
work it out. Greg Moffet then amended his motion to include the appellant meet with
staff and work out the minor design issues. Chuck Ogilby amended his second. Kaye
Ferry addressed the Council expressing her frustration in the inability to build an EHU
on her property. A vote was taken on the motion and the motion passed 5-1, Dick
Cleveland opposed.
The seventh item on the agenda was Ordinance #12, Series of 2002, first reading,
amending the Vail Town Code to allow the Town to contract for the removal, storage
and/or disposal of abandoned vehicles within the Town of Vail. Town Attorney Matt
Mire introduced Steve Wright of the Vail Police Department, stating this. subject had
started with Allen Christensen, acting town attorney, noting the hours spent in towing,
storage and sale of abandoned vehicles by the town. Discussion followed regarding
the definition of abandoned vehicles, pending man hours, financing on towing arid
storage of abandoned vehicles and the practices used by surrounding communities.
Matt Mire stated a cost sheet was attached to the ordinance showing what the cost to
the town was under the current policy. Mire also stated the ordinance corrected an
erroneous citation in the previous ordinance. Greg Moffet moved to approve Ordinance
#12 on first reading. Bill Jewitt seconded the motion. A vote was taken and the motion
passed unanimously, 6-0.
The eighth item on the agenda was the first reading of Ordinance No. 6, Series of
2002, an ordinance permitting off-site advertising. At the request of Councilmember
Rod Slifer, who was absent from the meeting, Chuck Ogilby made a motion to table the
first reading of Ordinance #6 until the June 18th meeting. Bill Jewitt seconded the
motion. Mayor Kurz asked Attorney Mire what the procedure would be if the motion
failed. Mire responded the Council would need to act on the item. A vote was taken on
the motion and the motion passed 4-2, with Dick Cleveland and Diana Donovan
opposed.
The ninth item on the agenda was Ordinance No. 13, Series 2002, repealing and reenacting
Ordinance No. 7, Series of 2002, Commission on Special Events. Matt Mire presented the
ordinance to the Council, stating the ordinance was written to correct the word "employer"
to "employee" that had been inadvertently written in the ordinance. Greg Moffet moved to
approve Ordinance #13 on first reading. Bill Jewitt seconded the motion. A vote was
taken and the motion passed unanimously, 6-0.
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The tenth item on the agenda was Ordinance #8, Series of 2002, 2"d.reading, an
ordinance repealing and reenacting Ordinance No. 8, Series of 1992, providing for the
re-establishment of Special Development District No. 28, Christiania at Vail, adopting a
development plan for Special Development District No. 28, and providing for
amendments to Special Development District No. 28, Christiania at Vail, in regard to
changes in the number of dwelling units, modifications in common area and gross
residential floor area square footages, and amendments to the development plan in
accordance with Title 12, Chapter 9, of the Vail Municipal Code and setting forth details
in regard thereto. Greg Moffet moved to approve Ordinance #8 on second reading.
Bill Jewitt seconded the motion. A vote was taken and the motion passed 5-1,
Donovan opposing.
The eleventh item on the agenda was the Town Manager's Report. Town Manager
McLaurin stated he had nothing to add to the report. At this point, George Ruther, head
planner, asked the Council if they had a specific date they would like to have Ordinance
#12, off-site advertising, brought back to them. Diana Donovan stated it should be
heard at the next meeting, June 18th. Council agreed. Town Manager McLaurin then
asked for a motion to approve the signing of the bus procurement bid. Greg Moffet
moved to award the bus contract to Orion and to authorize the town manager to
execute the contract for $293,000. Bill Jewitt seconded the motion. A vote was taken
and the motion passed unanimously, 6-0
Greg Moffet asked if there had been any new developments in asking the state to lower
the speed limit through the Town of Vail. Bob McLaurin stated he would be e-mailing a
list of contacts to councilmembers tomorrow and would draft a letter for their signatures.
Chuck Ogilby inquired about a timetable for discussion of the master plan for the Public
Works shops. McLaurin stated this would be discussed at the June 18th meeting.
Diana Donovan inquired as to the letters lobbying the speed limit should be signed as
individual citizens or elected officials. McLaurin advised the letters should be on Town of
Vail letterhead and signed as elected officials.
As there was no further business, Greg Moffet moved to adjourn. Bill Jewitt seconded the
motion. The meeting was adjourned at 8:30 P.M.
Respectfully submitted,
Ludwig Kurz, Mayor
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ATTEST:
Lorelei Donaldson
Town Clerk
Mintues taken by~Mary A. Caster
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TOWN COUNCIL
EVENING MEETING
TUESDAY, JUNE 18, 2002
6:30 P.M.,TOV COUNCIL CHAMBERS
The regular meeting of the Vail Town Council was called to order at 6:30 P.M. in the
Town of Vail Council Chambers.
MEMBERS PRESENT:
STAFF MEMBERS PRESENT:
Ludwig Kurz, Mayor
Rod Slifer, Mayor Pro-Tem
Dick Cleveland
Diana Donovan
Bill Jewitt
Greg Moffet
Chuck Ogilby
Bob McLaurin, Town Manager
Matt Mire, Town Attorney
The Town Council first convened as the Vail Local Marketing District (VLMD) to conduct
its quarterly meeting. Beth Slifer, chairperson for the advisory board, gave a status
report of where the advisory board was headed. Slifer stated a financial plan would be
submitted by Bill Siegel at the July 16th VLMD board meeting. Slifer also announced the
formation of an executive committee for added efficiency, effectiveness. and
accountability to the Town Council; presented a preliminary update on a proposed $1.8
million marketing budget for 2003 which would combine $1.5 million from the 1.4
percent lodging tax plus additional revenues from the town's general fund; and
announced performance measurements to include sales tax comparisons, group sales
data and visitor intercept studies. Pat Peeples, of Peeples Ink,. was introduced as the
board's public relations vendor. Peeples gave an update of coordinated effects locally,
statewide and nationally to promote Colorado as a safe tourism destination to offset
remarks made by Governor Owens relating to the extent of impact of Colorado's
wildfires.
Greg Moffet made a motion to adjourn the Vail Local Marketing District meeting. Dick
Cleveland seconded the motion. A vote was taken and the motion passed
unanimously, 7-0.
The Town Council then commenced the regular Town Council meeting.
The first item on the agenda was citizen participation. Sheika Gramshammer of
Gasthof Gramshammer addressed the Council, expressing her frustration with the
noise in the streets late at night and early in the morning. Gramshammer also thanked
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the town for addressing her concerns regarding placement of a street bench on public
right-of-way near her property. Mayor Kurz advised the staff would look into the matter
to see what alternative actions could be taken.
Sue Dugan announced to the Council that she had become a United States citizen on
May 31st.
Jonathan Staufer promoted the Farmers Market which will begin this Sunday at 10:00
a.m. on Meadow Drive. Staufer thanked staff and Council for their support of this
event.
The second item on the agenda was a discussion of the Vail Village Streetscape Design.
Greg Hall addressed the Council, stating the Eagle River Water and Sanitation District
needed to replace the waterlines in Vail Village and the town's desire to complete the
streetscape once the lines are complete required the town to have a design. Hall stated
the Town has hired Wenk Associates to perform this task. Hall stated this was the initial
meeting regarding the project and approval was needed from the Town Council to begin
the process. Issues to be addressed included decisions on snowmelt; funding and cost
sharing of capital improvements, operations and maintenance; whether the project would
extend to private property versus public right-of-way; whether build-to lines would be
considered to improve public space; and whether to design for future expandability beyond
a base improvement design. A lengthy discussion followed, including the Council's
concern that the town reach community:consensus on all issues involved, as to not delay
the start of the program beyond. April of 2003. Jim Lamont, Vail Village Homeowners
Association, expressed, his enthusiasm for the project. Hall announced a series of focus
group meetings would be held on June 27 and 28 to launch the work. Council was
encouraged to attend meetings as they were scheduled. Rod Slifer noted the need for
accurate cost estimates. Sherry Dorward of Wenk Associates stated each phase of the
project would need to have Town Council agreement and encouraged Council to relay their
thoughts to the design team.
The third item on the agenda was Big Horn Road Overlay Bid Review. Greg Hall
addressed the Council, stating Bighorn Road was last overlaid in 1992, and in order to
protect the pavement's structural integrity, it was now time for its next overlay. Hall stated
It was currently within the capital streets maintenance plan and budget to complete an
asphalt overlay for the first portion of the roadway. Hall recommended the contract be
awarded to Grand River Construction for $148,847, the lowest bid on the project. Hall
stated the project was scheduled to begin after the completion of the Eagle River Water &
Sanitation Bighorn Road waterline replacement project that was tentatively scheduled to
begin by July 1st and be completed by September 1st. The work was scheduled to be
completed in 3 weeks following the ERW&SD project. Greg Moffet moved to authorize the
town manager to enter into a contract with Grand River Construction. Bill Jewitt seconded
the motion. A vote was taken and the motion passed unanimously, 7-0.
F:mcaster/min/2002/6.18.02 2
The fourth item on the agenda was Resolution #4, Series of 2002, a resolution
authorizing the purchase of land in the Town of Vail commonly known as Parcel No.
2103 114 15 018 by the Eagle County Assessor's Office, and legally described as
Parcel B, resubdivision of Tract D Vail Das Schone Subdivision. Town Manager
McLaurin addressed the Council, stating this would allow the town to purchase one of
the largest remaining undeveloped parcels in Vail. Mayor Kurz stated the land was
important to acquire for the health and welfare of the community in the future. Rod
Slifer moved to approve Resolution #4, noting he had made the same motion in 1985.
Bill Jewitt seconded the motion. A vote was taken and the motion was approved
unanimously, 7-0.
The fifth item on the agenda was Ordinance No. 17, Series 2002, an emergency
ordinance .prohibiting the possession, sale and use of fireworks within the in Town of
Vail. Mayor Kurz stated the Council had requested the town attorney draft an
ordinance to coincide with the state's ban on fireworks. The ordinance provides an
additional tool for local law enforcement officials and would expire October 31, 2002.
After some discussion, Greg Moffet made a motion to approve Ordinance #17 on first
and only reading. Dick Cleveland seconded the motion. Kaye Ferry, Vail Chamber and
Business Association, addressed the Council, asking if any other alternatives had been
suggested in place of the cancelled fireworks. Town Manager McLaurin stated the staff
was investigating the possibility of a laser show. After further discussion, a vote was
taken on the motion and the motion passed unanimously, 7-0.
The sixth item on the agenda was Ordinance #6, Series of 2002, first reading, an
ordinance amending Section 11-1-1, definitions, Section 11-5-2 (L) prohibited signs, and
adding Article D West Vail Exit #173 to Title 11, Sign Code Regulations, to permit certain
off-site advertising in the Town of Vail, and setting forth details in regard thereto. Mayor
Kurz stated this item was on the Council agenda two weeks ago and had been tabled until
all members of the Council were present. Kurz stated this was one of the most difficult
decisions he had made on his behalf, as he was not in favor of this ordinance, but did not
want to see the ordinance defeated with only 6 members at the meeting. Chuck Ogilby
commended Mayor Kurz for making that decision. Rod Slifer thanked the Council for
delaying this issue to this meeting. Greg Moffet then made a motion to approve Ordinance
#6 on first reading. Chuck Ogilby seconded the motion. Greg Moffet amended his motion
to state the exception to the off-site advertising be made very specific, to pertain to West
Vail only. Ogilby amended his second. Diana Donovan stated she would be voting against
the motion, stating she felt this was a very short sighted approach and would lead to
proliferation of signage at all 3 access points to Vail, only benefiting the franchise chain
businesses and lowering the standards in Vail. Mayor Kurz stated he agreed with
comments made by Donovan, and once standards were lowered the town would never get
them back. A vote was taken on the motion and the motion passed 4-3, Dick Cleveland,
Ludwig Kurz and Diana Donovan opposing.
F:mcaster/min/2002/6.18.02 3
The seventh item on the agenda was Ordinance #11, Series of 2002, first reading,
An ordinance making supplemental appropriations to the Town of Vail General Fund,
Capital Projects Fund, Heavy Equipment Fund, Real Estate Transfer Tax Fund, and the
Dispatch Services Fund of the 2002 Budget for the Town of Vail, Colorado and authorizing
the expenditures of said appropriations as set forth herein, and setting forth details
thereto. Steve Thompson, contract accounting clerk and former Finance Director,
presented the ordinance to the Council, stating the $5 million adjustment included $2.1
million in "roll forward" projects from the 2001 budget and a $650,000 transfer from the
Heavy Equipment Fund to the Capital Projects Fund to increase the budget for
improvements to the town shops from $750,000 to $1.5 million. After some discussion,
Dick Cleveland made a motion to approve Ordinance #11 on first reading. Rod Slifer
seconded the motion. A vote was taken on the motion and the motion passed
unanimously, 7-0.
The eighth item on the agenda was Ordinance #12, Series of 2002, 2"d reading, an
ordinance amending the town code, Title 7, Chapter 3, authorizing the Town of Vail to
contract for towing, storage and/or sale of abandoned vehicles; amending section 7-3A-3
to allow for corrections to statutory reference, and setting forth detail in regard thereto.
Greg Moffet moved to approve Ordinance #12 on first reading. Bill Jewitt seconded the
motion. A vote was taken and the motion passed unanimously, 7-0.
The ninth item on the agenda was Ordinance #13, Series of 2002, 2"d reading,
Correcting Ord. #7, Series of 2002, Commission on Special Events, an ordinance repealing
and reenacting Ordinance No. 7, Series of 2002 (Commission on Special Events),
providing for corrections and amendments, and setting forth details in regard thereto. Matt
Mire, Town Attorney, presented the ordinance to the Council, stating this ordinance
corrected a typographical error in Ordinance No. 7, Series of 2002. Greg Moffet moved to
approve on Ordinance #13 on 2"d reading. Bill Jewitt seconded the motion. A vote was
taken and the motion passed unanimously, 7-0.
The tenth item on the agenda was the Town Manager's Report. Town Manager
McLaurin asked for a head nod of approval from the Council to proceed with an
engineering analysis for improvements to the Gore Creek Whitewater Park, but to hold
off on construction until it could be coordinated with the promenade pedestrian bridge
replacement project. The Council also approved a request by the town manager to
draft an ordinance that would limit the duration a garbage container can be on the curb
for disposal in light of the bear problem in Vail. The Vail police department has
reported 134 bear complaints this year, up from 47 calls this time last year. Regarding
the Special Events Commission, Greg Moffet made a motion to appoint Pam
Brandmeyer, Town of Vail; Rick Chastain, Vail Valley Chamber and Tourism Bureau;
Kaye Ferry, Vail Chamber and Business Association; Kurt Krieg, Vail Valley
Foundation; and Piet Pieters, Vail Recreation District as ex-officio members of the
Special Events Commission. Bill Jewitt seconded the motion. A vote was taken and
the motion passed unanimously, 7-0. A motion was then made by Bill Jewitt to approve
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F:mcaster/min/2002/6.18.02 4
Joel Heath of Untraditional Marketing as an honorary advisory member of the board.
Diana Donovan seconded the motion. A vote was taken and the motion passed
unanimously, 7-0. The Council also reviewed a list of $586,500 in potential funding
sources for the 2003 program.
Dick Cleveland questioned Ordinance #13, stating the ordinance did not contain the
section that was amended. Attorney Mire stated he would take a look at the ordinance
and see if further explanation was needed
As there was no further business, Greg Moffet made a motion to adjourn the meeting.
Chuck Ogilby seconded the motion. A vote was taken and the motion passed
unanimously, and the meeting was adjourned at 9:20 P.M.
Respectfully submitted,
Ludwig Kurz, Mayor
ATTEST:
Lorelei Donaldson
Town Clerk
Minutes taken by Mary A. Caster
F:mcaster/min/2002/6.16.02 Cj
Town Council Presentation
July 16, 2002
Meadow Drive Design
Introduction
This packet is intended to bring Town Council up-to-date on the Meadow Drive
Design Process, and to provide information to proceed to the next steps of the process.
We are scheduled to present the enclosed design to the Design Review Board 7-17-02
seeking approval for construction.
Problem Statement
As the primary link between Vail Village and Lionshead, Meadow Drive has several
continuing problems:
• Inadequate storm sewer drainage
• Inappropriate lighting and uninspired design
• Heavy traffic volume
• Vehicle/pedestrian conflicts
• No defined pedestrian walkways
• Deteriorated surfaces
*NOTE: Each project segment is included on the 11x17 inserts
A Brief Project History
WINTER 2000-2001
• Project start
• Design dialogue- Public outreach
• Development of concepts
• Development of alternatives
• Coordination with developers
SUMMER 2001
• Additional public outreach
• Alternatives analysis
• Council approval of conceptual design of West Meadow Drive
WINTER 2001-2002
• Conceptual design refinement of West Meadow Drive
• Conceptual design of East Meadow Drive ,
• Development of art opportunities
• Coordination with developers
SUMMER 2002
• Final design development of East and West Meadow Drive
• Development of construction documents
NEXT STEPS
• Final approval process
o Town Council- July
o Design Review Board- July
o PEC- August
• Ready for Construction
West Meadow Drive
Vail Town Council Presentation
July 16, 2002
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OUTSTANDING ISSUES
1. Phasing
East Meadow Drive
Vail Town Council Presentation
July 16, 2002
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East Meadow Drive Streetscape
OUTSTANDING ISSUES
1. Snowmelt
2. Talisman Access
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WMD View 3: Chateau Vail and Spraddle Creek Scale: 1"=60'
Cost Estimate
50% COST ESTIMATE FOR:
West Meadow Drive .........................................................$1,638,000.00
(Vail Road intersection to Middle Creek Bridge)
East Meadow Drive ..........................................................$1,211,000.00
(Vail Road intersection to the control gate to the east)
CONCEPTUAL ESTIMATE FOR:
East Meadow Drive ......................................................... $2,000,000.00
(East Meadow Drive from the control gate at the
Talisman to South Frontage Road)
*NOTE: Itemized cost categories will be further defined during the presentation.
Questions to Council:
1. Proceed with construction documents?
2. Proceed to DRB approval process?
3. Incorporate snowmelt?
4. Submit streetscape amendments?
Next Steps
1. Construction documents
2. Construction phasing detail
3. Final estimate of costs
MEMORANDUM
TO: Town Council
FROM: Community Development Department
DATE: July 16, 2002
SUBJECT: A request to proceed through the Town of Vail development review
process for the proposed construction of improvements on Town of Vail
property, located at 540 South Frontage Road/Unplatted (Ford Park).
Applicant: Betty Ford Alpine Gardens
Planner: Bill Gibson
I. SUBJECT PROPERTY
The subject property is Ford Park, located at 540 South Frontage Road/Unplatted. The
property is zoned General Use District (GU).
II. BACKGROUND AND DESCRIPTION OF THE REQUEST
The Betty Ford Alpine Gardens is proposing to construct an addition and deck on the
rear of the existing schoolhouse located in Ford Park. Since these improvements are
proposed for property leased by the Betty Ford Alpine Gardens but owned by the Town
of Vail, the Betty Ford Alpine Gardens must have permission from the Town Council,
acting as the property owner, to proceed through the development review process.
For your reference, please find attached conceptual drawings of the proposed
improvements to the schoolhouse at Ford Park.
III. STAFF RECOMMENDATION
The Community Development Department recommends that the Town Council approve
this request to proceed through the development review process. Please note that an
approval of this request does not constitute an approval of the proposed improvements,
it simply allows the applicant to proceed through the development review process. The
Council will be informed of the status of the proposal through periodic updates of the
DRB meetings.
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MEMORANDUM
TO: Vail Town Council
FR: Mary Caster, Assistant to Town Manager
DT: July 11, 2002
RE: ORDINANCES 2 & 3, SERIES OF 2002
Due to the size of these documents, these two ordinances have been e-mailed to
you for your review prior to Tuesday's Council meeting. If this is not acceptable,
please let me know and I will get shard-copy to you.
ORDINANCE NO. 18
SERIES 2002
AN ORDINANCE REPEALING AND REENACTING ORDINANCE NO. 7 AND ORDINANCE NO. 13,
SERIES OF 2002 (COMMISSION ON SPECIAL EVENTS), PROVIDING FOR CORRECTIONS AND
AMENDMENTS, AND SETTING FORTH DETAILS IN REGARD THERETO.
WHEREAS, it is the Town Council's opinion that the health, safety and welfare of the citizens of the
Town of Vail would be enhanced by the establishment of a special events program setting forth policies and
guidelines relating to the funding, reviewing, oversight and orchestration of special events to be presented in
the Town of Vail.
WHEREAS, to insure a single contact point for special event operations in Vail; and
WHEREAS, to be supportive of providing street entertainment and special events for vitality,
economic viability, and fun year'round; and
WHEREAS, to increase the Town of Vail's lodging occupancy and sales tax collections; and
WHEREAS, to create a sense of community in Vail and increase the quality of experience for guests
and residents; and
WHEREAS, to administer Special Events, the Town Council, in accordance with Section 8.6 of the
Charter of the Town of Vail, wishes to create a Commission on Special Events ("CSE"); and
WHEREAS, certain errors occurred in the drafting and adoption of Ordinance Nos. 7 and 13, Series
of 2002 (Commission on Special Events).
NOW, THEREFORE, be it ordained by the Town Council of the Town of Vail, Colorado, that:
Ordinance No. 7 and Ordinance No. 13, Series of 2002, are hereby repealed and reenacted and Title 3 of
the Municipal Code of the Town of Vail is hereby amended by the addition of Chapter 6, Commission on
Special Events, to read as follows:
Section 1. Board Established
The Town Council hereby establishes the Town of Vail Commission on Special Events ("CSE")
composed of five (5) voting members who shall act in accordance with the Charter, this Chapter, the
direction of the Town Council, as outlined in this ordinance, the ordinances of the Town of Vail, and shall be
appointed and serve at the pleasure of the Town Council as provided in this Chapter.
Section 2. Definitions
A. Special Event - A Special Event is a function whose primary purpose is to promote an
exciting, lively, fun and/or prosperous business climate within the Town of Vail.
B. Qualifying Cultural Event - A Qualifying Cultural Event is a function whose primary purpose
is cultural in nature rather than economic. These events are typically, but not necessarily,
held in a performing arts venue such as Ford Amphitheater or Dobson Arena. The Town
Council shall establish by Resolution anon-exclusive list of Qualifying Cultural Events.
Section 3. Members -Appointments -Terms
F:\twnclerk\wpfiles\CODE\ORDINANC\Ord2002\Ord 18.doc 1
The CSE shall consist of five (5) voting members appointed by the Town Council to be designated
as follows: 1 Retail; 1 Restaurant; 1 Lodging; 1 (from any of 3 categories previously stated); 1 at large. All
five voting members shall be residents of the Town of Vail, own real property within the Town of Vail, own a
business in the Town of Vail, or be employed within the Town of Vail. No current event promoters, producers
or board members of organizations requesting funding, or their employees, may serve as voting members.
The initial terms of two members of the CSE shall be for one year, and the initial term of three members
shall be for two years, to be appointed in 2002. Thereafter, the council shall annually appoint CSE members
to two year terms every January.
In addition to the five voting members of the CSE, up to ten (10) honorary advisory member groups
may be included by Council invitation. In order to act as an honorary advisory member of the CSE, each
member group shall nominate one representative within that group to be ratified by Council. Honorary
advisory member groups shall be approved by council and may include:
Vail Resorts, Inc. (VRI)
Vail Valley Foundation (WF)
Vail Valley Chamber and Tourism Bureau (WCTB)
Vail Chamber and Business Association (VCBA)
Vail Recreation District (VRD)
Town Council
Town of Vail staff
Vail Local Marketing District Advisory Council (VLMDAC)
Ratified, honorary advisory members shall assist the CSE by providing information, coordination and
consultation and shall not have the power to vote on issues that come before the CSE. The number and
terms of such advisory members shall be at the discretion of the Town Council. Advisory members of the
CSE should be individuals who have a demonstrated expertise in special event production, establishment of
criteria by which to gauge event success, or knowledge of and/or a strong interest in special events.
Section 4. Removal From Office
Members of the CSE shall serve at the will of the Town Council and shall be subject to
removal by the Town Council for inefficiency, neglect of duty, failure to attend meetings (70% mandatory
attendance at scheduled meetings), malfeasance in office, or any other reasons the Town Council deems
proper.
Section 5. Vacancy
Vacancies on the CSE shall occur whenever a member of the CSE reaches the end of his term, is
removed by the Town Council, dies, becomes incapacitated and unable to perform his or her duties for a
period of sixty (60) days, resigns, ceases to meet the qualifications for CSE members or is convicted of a
felony. Vacancies shall be filled by a majority vote of the Town Council.
Section 6. Officers -Meetings -Rules
F:\twnclerk\wpfiles\CODE\ORDINANC\Ord2002\Ord 18.doc 2
The CSE shall be chaired by the advisory Town Council member until the commission decides a
director is appropriate or decides otherwise as to a different chairperson. The term of the Chairman shall
be for one two-year term to coincide with the Town's regular municipal election, with eligibility for re-election
for three additional two-year terms. The CSE shall meet as it determines to be necessary, and its meetings
shall be in accordance with Roberts Rules of Procedure unless it adopts other rules for the transaction of
business. Three or more members must vote for any action for it to pass. The CSE shall keep a record of
its resolutions, transactions, findings and determinations. The CSE will provide quarterly informational
reports to the Vail Town Council, in addition to a full annual financial report at budget time. An annual
evaluation of events shall be included.
Section 7. Functions of the CSE
The CSE shall support the Town Council's goals and objectives and align its mission with the Town
Council's marketing direction. The Functions and/or duties of CSE shall include, but are not limited to:
Hiring and overseeing a director and/or staff, as well as event producers and/or promoters; creating, funding
and seeking special events for the Town of Vail; evaluating event applications and event success;
submitting an annual budget for operations and events; coordinating the community calendar for special
events: seeking out additional funding for special events through sponsorships and donations; evaluating
and executing contracts for special events; and all other functions as directed by the Town Council.
Qualifying Cultural Events shall be exempt from the purview and funding of the CSE. However,
coordination and timing of Qualifying Cultural Events shall be considered by the CSE and included in the
CSE master calendar.
Section 8. Appeal to Town Council
A. An appeal to the Town Council may be made by an adjacent affected property owner or by
the Town Council itself by a majority vote.
B. Any appeal must be filed in writing within ten (10) days following the decision of the CSE, or
must be called up by the Town Council within 10 days of the decision.
C. The Council shall hear the appeal within 30 days of its being filed or called up with a
possible 30-day extension if the Council finds that there is insufficient information.
If any part, section, subsection, sentence; clause or phrase of this ordinance is for any reason held
to be invalid, such decision shall not affect the validity of the remaining portions of this ordinance; and the
Town Council hereby declares it would have passed this ordinance, and each part, section, subsection,
sentence, clause or phrase thereof, regardless of the fact that any one or more parts, sections, subsections,
sentences, clauses or phrases be declared invalid.
The Town Council hereby finds, determines, and declares that this ordinance is necessary and
proper for the health, safety, and welfare of the Town of Vail and the inhabitants thereof.
The repeal or the repeal and reenactment of any provision of the Municipal Code of the Town of Vail
as provided in this ordinance shall not affect any right which has accrued, any duty imposed, any violation
that occurred prior to the effective date hereof, any prosecution commenced, nor any other action or
F:\twnclerk\wpfiles\CODE\ORDINANC\Ord2002\Ord 18.doc 3
proceedings as commenced under or by virtue of the provision repealed or repealed and reenacted. The
repeal of any provision hereby shall not revive any provision or any ordinance previously repealed or
superseded unless expressly stated herein.
All bylaws, orders, resolutions, and ordinances, or parts thereof, inconsistent herewith are repealed
to the extent only of such inconsistency. This repealer shall not be construed to revise any bylaw, order,
resolution, or ordinance, or part thereof, theretofore repealed.
INTRODUCED, READ, APPROVED, AND ORDERED PUBLISHED ONCE IN FULL ON FIRST
READING this 2nd day of July, 2002 and a public hearing shall be held on this Ordinance on the 16th day of
July, 2002, at 7:00 p.m. in the Council Chambers of the Vail Municipal Building, Vail, Colorado.
Ludwig Kurz, Mayor
ATTEST:
Lorelei Donaldson, Town Clerk
READ AND APPROVED ON SECOND READING AND ORDERED PUBLISHED
by title only this day of July, 2002
Ludwig Kurz, Mayor
ATTEST:
Lorelei Donaldson, Town Clerk
F:\twnclerk\wpfiles\CODE\ORDINANC\Ord2002\Ord 18.doc 4
TOWN OF VAIL
REFUNDING SAVINGS ANALYSIS
General Obligation
Bonds
Sales Tax
Bonds
Present Value Savings (11/16/01) $68,159 $311,103
Present Value Savings (2/4/02) $49,901 $195,566
Present Value Savings (6/28/02) $95,482 $350,015
Increase in Savings (11/16/01 to 6/28/02) $27,323 $ 38,912
P. V. Savings as % of Refd Bds (11/16/01) 2.2% 5.8%
P. V. Savings as % of Refd Bds (2/4/02) 1.5% 3.7%
P. V. Savings as % of Refd Bds (6/28/02) 3.0% 6.6%
MEMORANDUM
TO: Vail Town Council
FROM: Bob McLaurin, Town Manager
RE: Town Manager's Report
DATE: July 16, 2002
USE OF TOWN COUNCIL OFFICE
Staff is requesting permission to use the Town Council Office from 7:00 A.M. to
7:00 P.M. on Tuesday, November 5, 2002, to facilitate the coordinated general
election that day. The office phone, in particular, will be used to confirm voter
registrations with the Eagle County Clerk and Recorder.
SPECIAL EVENTS BANNER POLES IN THE VILLAGE
Because access to local groups wishing to hang special events banners was
initially denied prior to the Fourth, staff is requesting direction from Council to
install banner poles at the corner of Bridge and Gore. When not displaying
special events banners, the poles will hang flags. Both placements will occur on
public right-of-way.
TOWN OF VAIL BENCH DEDICATION PROGRAM
Attached to this report is an application for the TOV Bench Dedication Program.
Rod has suggested adding the following wording to line 10..."and so on. The
location of the bench will be strictly at the discretion of the Town of Vail." Staff is
requesting even clearer direction on where the benches may be placed, e.g., not
in front of restaurants unless written permission has been received from owner,
in order to better respond to requests for purchase of these benches. All bench
placements will continue to occur on public right-of-way.
TOWN SHOPS REMODEL
Request for Qualification Proposals from General Contractors are due Thursday,
July 11th at Noon. Each Contractor will be scored according to the RFQ criteria
and a "shortlist" of contractors will be determined no later than Friday, July 12th.
Completed construction documents will be sent out to the shortlist contractors by
that afternoon and the project will be hard bid. Bids on the project will be due by
August 1st and evaluated in order to have a Contractor recommendation to
Council .by August 6th. Construction is scheduled to begin near the end of
August.
I-70 Video Installation
Over the past several months, we have worked with an independent contractor
and the Colorado Department of Transportation (CDOT) to explore the possibility
of tapping into a live video feed from Vail Pass and other critical areas along the
I-70 corridor. As envisioned, this feed would provide real-time road condition
information to our residents and guests via cable Channel 19 and the town's Web
site (similar to what was done in Breckenridge last season). CDOT is proposing
to expand its camera system by installing three cameras on Vail Pass. Other
cameras are already in place at Silverthorne, Eisenhower Tunnel, Georgetown
and Idaho Springs. For our part, we need cone-time expenditure of $54,141 to
cover the procurement and installation of T-1 lines and all applicable hardware to
run the system to Vail. Following installation, a monthly operational fee of $3,400
is required to cover the T-1 lines from Vail to Denver.
Because this project is a new service, it would be inappropriate to draw from
existing operating revenues to cover this ongoing cost. Therefore, I am
recommending the project pay its own way via community sponsorships that
would be sold and acknowledged on the cable channel. These "sponsorships"
would be undertaken by the independent contractor, Alpine Vista Productions, a1
no risk to the town. If this approach proves unsuccessful, a future option is to
recommend authorization of a 50-cent per month surcharge on AT&T cable bills
to cover the operational costs. As I have mentioned previously, we intend to
place video monitors at the parking structures and elsewhere to assist our many
guests and residents who will have the ability to utilize this service to adjust their
departure schedules.
If you would like to proceed with this project it would be necessary to appropriate
$54,141 to fund the hardware and installation of the equipment. I also need an
indication of your willingness to have this program self-funding. Please advise
me as to how you 'd like me to proceed on this matter.
National Recognition
Vail's Premier Impressions program, the guest service recognition effort that
promotes, rewards and measures customer service in Vail, is receiving national
attention. The program has been named a finalist by the City-County
Communications and Marketing Association in a national competition which
recognizes outstanding local government achievements in communications,
public sector marketing and citizen-government relationships. Premier
Impressions is sponsored locally by the Town of Vail, Vail Chamber and
Business Association, Vail Valley Chamber & Tourism Bureau, Vail Resorts and
the Vail Daily. Since the program's inception, Vail's guest service scores have
shown measurable improvement. A copy of our award entry is enclosed which
outlines the program's goals and results.
OUT OF THE OFFICE
I plan to be out of the office from Friday, August 2, through Wednesday, August
7, 2002. During that time, Pam Brandmeyer will be acting town manager.
UPCOMING ITEMS:
August 6, 2002, Work Session
Anniversaries -Janine Bender - 10 years
Russ Forrest - 10 years
John Gallegos - 25 years
Kurt Mulson - 25 years
Vail Local Marketing District Quarterly (VLMD) Mtg.
Overview of Municipal Facilities Masterplan
AIPP Interviews -Robert Mutsada
August 6, 2002, Evening Meeting
Parking Discussion
Whitewater Park Third Hole discussion
2002 3CMA Savvy Awards Competition
PREMIER IMPRESSIONS PROGRAM VAIL, COLORADO
Problem/ Opportunity
Since the 1980s Vail, Colorado, has been considered to be the "granddaddy" of ski
resorts. With more terrain and more skiers than any other mountain in North America, as
well as one of the most innovative traffic management systems in the country, Vail has
built a reputation as an industry leader and thriving community. So, in 1999 when Vail
dropped from its long-standing No. 1 ski resort ranking to the No. 4 position, the
community was stunned. Vail had been knocked out of its No. 1 position by readers of
Ski Magazine. Specifically, the coveted annual survey gave Vail extremely low marks in
the guest service category. Because skiing serves as Vail's largest economic engine,
generating nearly 70 percent of municipal revenues, the need to better serve Vail's
guests was recognized as a top priority. Acknowledging amuch-needed "kick in the
pants," the community moved from one of admitted complacency to action. A goal was
immediately established to return Vail to the No. 1 ranking, through a comprehensive
customer service program called Premier Impressions. Now in its second full year, the
program promotes, rewards and measures customer service on a community-wide
basis. As such, it is the only one of its kind in the country. More importantly, Vail's guest
service ratings are on the increase and are contributing to a predicted return to the No. 1
ranking in October.
Program Description
Following the news of Vail's decline from No. 1 to No. 4, a resort-wide partnership was
formed between the Town of Vail; the operator of the ski mountain, Vail Resorts, Inc.;
and the two dominant tourism and business groups, the Vail Chamber and Business
Association and the Vail Valley Chamber and Tourism Bureau. Additionally, the local
newspaper, the Vail Daily, joined the partnership. Together, the coordinating group
established goals and developed strategies to address the decline in Vail's customer
service. The strategies include three main components: 1) development of customer
service standards; 2) creation of a large-scale employee recognition program; and 3) the
introduction of a customer service evaluation program. Called Premier Impressions, the
program. is used to inform, train, motivate, measure and reward Vail's merchants and
employees. The program.is delivered to an estimated 5,000 employees who make
contact with as many as 1.2 million guests during the ski season. Specific components
are described as follows:
• Resort-wide Customer Service Standards
Guest service standards that are effective and easy to remember have been used as the
basis for the Premier Impressions program components, including evaluation and
recognition. These standards serve as the core curriculum in community-wide and in-
house guest service training. The seven H.A.V.E.F.U.N. principles also are visible on
nomination forms, advertisements, news articles and letterhead to reinforce Vail's
customer service standards.
Hello to everyone Friendly experiences
Attitude that is positive Ultimate impressions-thank you!
Value every guest No. 1 in the minds of our guests
Educated, knowledgeable service
Employee Recognition Program
The Premier Employee Award recognizes employees who exceed customer
expectations. From mid-November to late March, Vail employees are eligible to be .
nominated by guests, coworkers and employers for providing outstanding guest service.
Winners receive recognition in the newspaper, a $25 food gift certificate and are entered
into an end-of-season drawing for grand prizes, including $5,000 cash.
• Customer Service Evaluations
The Secret Shopping program is used to measure Vail's overall customer service. In all,
the program evaluates 350 Vail businesses during the course of the ski season.
Shoppers specifically measure employees on the seven core customer service
standards. In 2000-01, a benchmark measurement was set. This rating is now used to
compare the level of increase from one ski season to the next. The program also offers
the opportunity for individual businesses to independently arrange for additional secret
shopping measurements.
Project Goals
Together, these three components are the backbone of the following six goals:
Goal 1:
Create and implement resort-wide guest service standards to deliver consistent
customer service practices throughout Vail
Results:
Seven guest service standards were developed and serve as the basis for the Premier
Impressions program components, including evaluation and recognition. They are:
Hello to everyone
Attitude that is positive
Value every guest
Educated, knowledgeable service
Friendly experiences
Ultimate impressions-thank you!
No. 1 in the minds of our guests
Since implementation of the resort-wide standards, Vail's "intent to return" customer
measurement has increased from 91 percent in 2000 to 94 percent in 2001.
Goal 2: ,
Create acommunity-wide customer service measurement.
Result:
The secret shopping program provided Vail with a benchmark to measure overall
community-wide customer service based on the H.A.V.E.F.U.N. guest service standards.
Vail received an overall rating of 66.5 percent for customer service in 2000-01. This
benchmark is used to evaluate Vail's employee guest service strengths, weaknesses
and areas that need improvement.
(See Attachment A- 2000-01 End-of-season results)
Goal 3:
Create an immediate incentive for individual employees to want to make a difference in
exceeding customer expectations.
Results:
The Premier Employee Award provides timely recognition of employees who make
lasting impressions on Vail's guests. Winners immediately receive recognition in the Vail
Daily newspaper and a $25 food gift certificate, plus the opportunity to win prizes at the
end of the season. Employees also are motivated to be consistently on their toes
because of the possibility of being secretly shopped. Secret shoppers often nominate
employees for the award. Together, these incentives have succeeded in generating over
330 nominations during the 2001-02 ski season; creating an environment where
delivering good customer service is the norm rather than the expectation. (See
Attachment B- Advertisement, Releases) .
Goal 4:
Use partnerships to create widespread awareness and participation.
Results:
With a target audience of over 5,000 employees and approximately 1.2 million guests;
multiple strategies were used to create awareness and encourage participation. Each
partner developed its own unique communication plan, which included newspaper
advertisements and articles, management meetings, employee emails, newsletters and
membership meetings. Awareness increased largely in 2001-02 with over 330
nominations received, up 256 percent over the 129 nominations received in 2000-01.
Over 100 Vail businesses were represented during 2001-02; while 50 were represented
in 2000-01. (See Attachment C- Winner Releases, Newsletter Articles, Advertisement,
Articles by Media)
Goal 5:
Facilitate convenient and timely opportunities for nominations, especially from guests.
Results:
Premier Employee Award nomination forms are displayed on sales counters throughout
the resort, plus advertised in the Vail Daily newspaper, which has a readership of
approximately 48,000. This provides a convenient outlet for guests to nominate
employees. Approximately 129 nominations were faxed, mailed or e-mailed to the Town
of Vail to be reviewed during the 2000-01 season. During the 2001-02 season, over ?
nominations were submitted by guests through point-of-purchase displays. (See
Attachment D -Nomination Form, Advertisements)
Goal 6:
Improve Vail's customer service scores.
Result:
Vail received a ?percent in customer service for 2001-02, an improvement of ?percent
over 2000-01. Improvement also could be seen mid-season, with a 9.8 percent
improvement in 2001-02 compared to the same time last year. (See Attachment F -
2001-02 end-of season results; Mid-Season Release, End-of Season release,
Testimonial from Resort Loyalty)
Conclusion
As part of our continuing effort to maintain Vail's status as the premier mountain resort
community, Premier Impressions has proven to be a one-of-a-kind, community-wide
customer service program that strengthens Vail's success as a thriving resort
community. Vail now has a tool that will encourage employees to develop a proud
tradition of quality customer service for years to come. And, there are strong indications
that Vail will reclaim its No. 1 ranking later in the year.
APPENDIX
Project Budget
The Premier Impressions program budget for 2001-02 is $30,000. This is offset through
a partnership between the Town of Vail, Vail Resorts, Inc. and the Vail Chamber and .
Business Association, each allocating $10,000. Additional administrative assistance is
provided by the Vail Valley Chamber and Tourism Bureau.
2002 3CMA Savvy Awards Competition
PREMIER IMPRESSIONS PROGRAM VAIL, COLORADO
Problem/ Opportunity
Since the 1980s Vail, Colorado, has been considered to be the "granddaddy" of ski
resorts. With more terrain and more skiers than any other mountain in North America, as
well as one of the most innovative traffic management systems in the country, Vail has
built a reputation as an industry leader and thriving community. So, in 1999 when Vail
dropped from its long-standing No. 1 ski resort ranking to the No. 4 position, the
community was stunned. Vail had been knocked out of its No. 1 position by readers of
Ski Magazine. Specifically, the coveted annual survey gave Vail extremely low marks in
the guest service category. Because skiing serves as Vail's largest economic engine,
generating nearly 70 percent. of municipal revenues, the need to better serve Vail's
guests was recognized as a top priority. Acknowledging amuch-needed"kick in the
pants," the community moved from one of admitted complacency to action. A goal was
immediately established to return Vail to the No. 1 ranking through a comprehensive
customer service program called Premier Impressions. Now in its second full year, the
program promotes, rewards and measures customer service on a community-wide
basis. As such, it is the only one of its. kind in the country. More importantly, Vail's guest
service ratings are on the increase and are contributing to a predicted return to the No. 1
ranking in October.
Program Description
Following the news of Vail's decline from No. 1 to No. 4, a resort-wide partnership was
formed between the Town of Vail; the operator of the ski mountain, Vail Resorts, Inc.;
and the two dominant tourism and business groups, the Vail Chamber and Business
Association and the Vail Valley Chamber and Tourism Bureau. Additionally, the local
newspaper, the Vail Daily, joined the partnership. Together, the coordinating group .
established goals and developed strategies to address the decline in Vail's customer
service. The strategies include three main components: 1) development of customer
service standards; 2) creation of a large-scale employee recognition program; and 3) the
introduction of a customer service evaluation program. Called Premier Impressions, the
program is used to inform, train, motivate, measure and reward Vail's merchants and
employees. The program is delivered to an estimated 5,000 employees. who make
contact with as many as 1.2 million guests during the ski season. Specific components.
are described as follows:
• Resort-wide Customer Service Standards
Guest service standards that are effective and easy to remember have been used as the
basis for the Premier Impressions program components, including evaluation and
recognition. These standards serve as the core curriculum in community-wide and in-
house guest service training. The seven H.A.V.E.F.U.N. principles also are visible on
nomination forms, advertisements, news articles and letterhead to reinforce Vail's
customer service standards..
Hello to everyone Friendly experiences
Attitude that is positive Ultimate impressions-thank you!
Value every guest No. 1 in the minds of our guests
Educated, knowledgeable service
• Employee Recognition Program
The Premier Employee Award recognizes employees who exceed customer
expectations. From mid-November to late March, Vail employees are eligible to be
nominated by guests, coworkers and employers for providing outstanding guest service.
Winners receive recognition in the newspaper, a $25 food gift certificate and are entered
into an end-of-season drawing for grand prizes, including $5,000 cash.
• Customer Service Evaluations
The Secret Shopping program is used to measure Vail's overall customer service. In all,
the program evaluates 350 Vail businesses during the course of the ski season.
Shoppers specifically measure employees on the seven core customer service
standards. In 2000-01, a benchmark measurement was set. This rating is now used to
compare the level of increase from one ski season to the next. The program also offers
the opportunity for individual businesses to independently arrange for additional secret
shopping measurements.
Project Goals
Together, these three components are the backbone of the following six goals:
Goal 1:
Create and implement resort-wide guest service standards to deliver consistent
customer service practices throughout Vail.
Results:
Seven guest service standards were developed and serve as the basis for the Premier
Impressions program components, including evaluation and recognition. They are:
Hello to everyone Friendly experiences
Attitude that is positive Ultimate impressions-thank you!
Value every guest No. 1 in the minds of our guests
Educated, knowledgeable service
Since implementation of the resort-wide standards, Vail's "intent to return" customer
measurement has increased from 91 percent in 2000 to 94 percent in 2001.
Goal 2:
Create acommunity-wide customer service measurement.
Result:
The secret shopping program provided Vail with a benchmark to measure overall
community-wide customer service based on the H.A.V.E.F.U.N. guest service standards.
Vail received an overall rating of 66.5 percent for customer service in 2000-01. This
benchmark is used to evaluate Vail's employee guest service strengths, weaknesses
and areas that need improvement.
(See Attachment A- 2000-01 End-of-season results)
Goal 3:
Create an immediate incentive for individual employees to want to make a difference in
exceeding customer expectations.
Results:
The Premier Employee Award provides timely recognition of employees who make
lasting impressions on Vail's guests. Winners immediately receive recognition in the Vail
Daily newspaper and a $25 food gift certificate, plus the opportunity to win prizes at the
end of the season. Employees also are motivated to be consistently on their toes
because of the possibility of being secretly shopped. Secret shoppers often nominate
employees for the award. Together, these incentives have succeeded in generating over
330 nominations during the 2001-02 ski season, creating an environment where
delivering good customer service is the norm rather than the expectation. (See
Attachment B- Advertisement, Releases)
Goal 4:
Use partnerships to create widespread awareness and participation.
Results:
With a target audience of over 5,000 employees and approximately 1.2 million guests,
multiple strategies were used to create awareness and encourage participation. Each
partner developed its own unique communication plan, which included newspaper
advertisements and articles, management meetings, employee emails, newsletters and
membership meetings. Awareness increased largely in 2001-02 with over 330
nominations received, up 256 percent over the 129 nominations received in 2000-01.
Over 100 Vail businesses were represented during 2001-02, while 50 were represented
in 2000-01. (See Attachment C- Winner Releases, Newsletter Articles, Advertisement,
Articles by Media)
Goal 5:
Facilitate convenient and timely opportunities for nominations, especially from guests.
Results:
Premier Employee Award nomination forms are displayed on sales counters throughout
the resort, plus advertised in the Vail Daily newspaper, which has a readership of
approximately 48,000. This provides a convenient outlet for guests to nominate
employees. Approximately 129 nominations were faxed, mailed or e-mailed to the Town
of Vail to be reviewed during the 2000-01 season. During the 2001-02 season, over ?
nominations were submitted by guests through point-of-purchase displays. (See
Attachment D -Nomination Form, Advertisements)
Goal 6:
Improve Vail's customer service scores.
Result: "
Vail received a ?percent in customer service for 2001-02, an improvement of ?percent
over 2000-01. Improvement also could be seen mid-season, with a 9.8 percent
improvement in 2001-02 compared to the same time last year. (See Attachment F -
2001-02 end-of season results, Mid-Season Release, End-of Season release,
Testimonial from Resort Loyalty)
Conclusion
As part of our continuing effort to maintain Vail's status as the premier mountain resort
community, Premier Impressions has proven to be a one-of-a-kind, community-wide
customer service program that strengthens Vail's success as a thriving resort
community. Vail now has a tool that will encourage employees to develop a proud
tradition of quality customer service for years to come.. And, there are strong indications
that Vail will reclaim its No. 1 ranking later in the year.
APPENDIX
Project Budget
The Premier Impressions program budget for 2001-02 is $30,000. This is offset through
a partnership between the Town of Vail, Vail Resorts, Inc. and the Vail Chamber and .
Business Association, each allocating $10,000. Additional administrative assistance is
provided by the Vail Valley Chamber and Tourism Bureau.
WEST VAIL FIItE STATION
~,
The following Vail residents would like the Town Of Vail to build a fire station in West Vail
on the Hud Wirth parcel. We support a tax increase as has been suggested to build and staff the
new station. This fire season has us extremely concerned on this long overdue addition to West
Vail. Thank you for your consideration.
NAME ADDRESS PHONE AND/OR EMAIIE.
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If anyone has questions about this petition please call Michelle Hall at 479-9471.
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~ To promote a safe family holiday, Vail is asking families to
stick together on the Fourth, especially in the heart of the
pedestrian area in Vail Village, where, beginning at 10:30
p.m., access will be restricted to ages 21 and over unless
accompanied by parent or guardian. The restrictions will be in
place from 10:30 p.m. July 4th to 5 a.m. July 5th.
During the restricted access period in Vail Village, visitors
of all ages are welcome provided that those under 21 are
accompanied by a parent or guardian. Please consider
making plans to serve as a late-night escort to younger family
members.
Also, a t~~,rww ~~ ~,u for ages 17 and under, unless
accompanied by a parent or guardian, will be implemented.
The curfew will encompass the entire town boundaries from
East Vail to West Vail and will mirror hours of the restricted
access district from 10:30 p.m. on July 4th to 5 a.m.
JUIy Jll I
Emergencies 911
Vail Bus Schedule 970-477-3456
Eagle County Regional Transportation
Authority (ECO) 970-328-3520
Vail Valley Taxi 970-476-8294
High Mountain Taxi 970-524-5555
Locals Limo 970-904-5466
Vail Police (Non-Emergency} 970-479-2200
Vail Fire (Non-Emergency) 970-479-2250
Vail Valley Medical Center 970-476-2451 '
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Make Vail the Place for family fun on July 4th
rr. Together We Play
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UVed., July 3
Summer Exhibition Artists Reception, Ford Park, 2 to 4 p.m.
Washington Prep Band Performance, Vail Village, 5 p.m.
Thurs., July 4
Vail Lacrosse Shootout, Elite, Ford Park
Vail America Days
--Parade from Golden Peak to LionsHead Village, 10 a.m. start
--Blue Knights Drum and Bugle Corps, LionsHead, 12:30 p.m.
--City of Denver Pipe Band, Vail Village, 12:30 p.m.
--Encore! 50's Performance, LionsHead, 2 p.m.
--Dance Team Performance, LionsHead Village 3 p.m.
--Encore! 40's Performance, Vail Village, 4 p.m.
--Encore! 50's Performance, Vail Village, 6 p.m.
--Bravo! Vail Valley Music Festival, Free Patriotic Concert, Ford
Amphitheater, 3 p.m.
Fri., July 5
Vail Lacrosse Shootout, Elite, Ford Park
Encore! 50's Performance, LionsHead, Noon and 2 p.m.
Dance Team Performance, Vail Village, 1 p.m. and 3 p.m.
Encore! 40's Performance, LionsHead, 4 p.m.
Bravo! Vail Valley Music Festival, Ford Amphitheater, 6 p.m.
Sa4., July 6
Vail Lacrosse Shootout, Elite, Ford Park
Encore! 50's Performance, Vail Village, Noon and 2 p.m.
Dance Team Performance, LionsHead, Noon and 2 p.m.
Vail Jazz Festival Free Concert, Vail Village, Noon
Encore! 40's Performance, LionsHead, 4 p.m.
Fire Danger Update
Due to continued extreme dry conditions, Vail's Fire Chief has
imposed an emergency ban on open fires. As such:
~ Vail's fireworks display has been cancelled.
+~ Any outdoor fire, including but not limited to campfires,
warming fires and charcoal grill fires, is prohibited.
~ It is illegal for any person in, Vail to possess, sell or
discharge personal fireworks. If it sparks, flies into the air, flickers
or explodes, it's illegal.
Gas grills are permitted at private residences. Charcoal grills
are permitted at ground level at private residences, but are pro-
hibited in town parks and above ground level in multi-story build-
ings. After using a charcoal grill, soak the coals with water; stir
them and soak them again.
# Please refrain from smoking outdoors. Smoking is prohibited
on Vail Mountain.
~ Persons violating the open fire ban will be held criminally liable
and charged.
Help Protect. Vail and the Surrounding Area by Abiding
by Vail's Open Fire Ban