HomeMy WebLinkAbout2002-09-17 Support Documentation Town Council Work SessionV 1
VAIL TOWN COUNCIL
WORK SESSION
Tuesday, September 17, 2002
1:00 P.M.
NOTE: Times of items are approximate, subject to change, and cannot be
relied upon to determine at what time Council will consider an item.
Vail Local Marketing District (VLMD) Quarterly meeting -presentation and
approval of 2003 operational plan. (1 hour)
1. ITEM/TOPIC: United Way Discussion for Pass Through
Leslie Isom Services. (15 min.)
2. ITEM/TOPIC: 2009 World Championship Update. (30 min.)
Ceil Folz ,
3. ITEM/TOPIC: Council Contributions. (1 hour)
BACKGROUND RATIONALE: In an attempt to simplify Council's deliberations with respect to funding Council
Contributions for'03, and because the following larger funding decisions must be made prior to proceeding with the rest of
the contributions process, staff is requesting direction from Council on the following requests:
2002 Request 2002 Actual 2003 Request Manager's
Vail Chamber and Business Association (VCBA) $372,740
Vail Today (Rick Scalpello) $325,000
Vail Valley Chamber and Tourism Bureau (WCTB) $100,000
(merged valleywide chamber)
Vail Valley Chamber and Tourism Bureau (WCTB)
Information Services $191,352
Recom.
$280,000 $346,700 $180,000
75,000 SE
75,000 (VCBA) $41,625 0
70,000 PW CAP
25,000 Ital. Festival (CSE)
25,000 $40,000 25,000
$191, 352
$210,000 FUNDED
9/3/02
less 5% _
$199,500
No Submittal CSE
$200,000 0
$308,000
to CSE
$694,433 $594,433
$100,000
to New
York
Philharmonic/Bravo!
$100,000 $100,000
from CSE
'01/'02 roll
forward
seed $
Vail.Valley Chamber and Tourism Bureau (WCTB)
Special Events $468,000 $468,000
Vail Local Marketing District $308,000 BLF $308,000 +-
Commission on Special Events _$160,000 seed $160,000
New York Philharmonic/Bravo!Vail Valley
0 0
4. ITEM/TOPIC: Proposed Application to Amend Building
George Ruther Height Limits in Public Accommodation (PA) Zone District.
(15 min.)
5. ITEM/TOPIC: Pedestrian Bridge Discussion. (20 min.)
Leslie Pickling
Gregg Barrie .
ACTION REQUESTED OF COUNCIL:
Review artwork and direct AIPP to proceed through the
development review process.
BACKGROUND RATIONALE:
The Town of Vail Public Works department intends to'
replace the pedestrian bridge at Gore Creek Promenade. A
jury composed of Vail residents chose artist Lisa Fedon to
design railings for the new bridge. The artist developed her
original idea and the final design has been approved by the
AIPP board. AIPP and the Public Works department will
share the cost of the new railings. Installation is scheduled
for April, 2003.
STAFF RECOMMENDATION:
Approve the project.
6.. DRB (9/4)/PEC (9/9) Results. (10 min.)
7. Information Update. (5 min.)
8. Matters from Mayor and Council. (5 min.)
9. ITEM/TOPIC: Executive session -Land Acquisition C.R.S.
24-6-402(4)(a); Conference with Attorney C.R.S. 24-6-
. 402(4)(b), and Personnel Matters C.R.S.24-6-402(4)(f).
(30 min.)
10. Adjournment. (5:00 P.M.)
NOTE UPCOMING MEETING START TIMES BELOW:
(ALL TIMES ARE APPROXIMATE AND SUBJECT TO CHANGE)
THE NEXT VAIL TOWN COUNCIL REGULAR WORK SESSION
WILL BE ON TUESDAY, OCTOBER 1, 2002, BEGINNING AT 2:00 P.M. IN THE
TOV COUNCIL CHAMBERS.
THE NEXT VAIL TOWN COUNCIL REGULAR EVENING MEETING
WILL BE ON TUESDAY, OCTOBER 1, 2002, BEGINNING AT 7:00 P.M. IN TOV
COUNCIL CHAMBERS
Sign language interpretation available upon request with 24-hour notification.
Please call 479-2332 voice or 479-2356 TDD for information.
DRAFT
VAIL TOWN COUNCIL
WORK SESSION
Tuesday, September 17, 2002
12:00 NOON ~ •~
NOTE: Times of items are approximate, s ange, and cannot be
relied upon to determine at what time Council will consider an item.
Vail Local Marketing District (VLMD) Quarterly meeting -presentation and
approval of 2003 operational plan. (1 hour)
1. / ~ ~ ITEM/TOPIC: United Way Discussion for Pass Through
Leslie Isom Services. (15 min.)
2. ~••/s ITEM/TOPIC: 2009 World Championship Update. (30 min.)
Ceil Folz
3. / ~ 5~~ ITEM/TOPIC: Council Contributions. ~Chou~)
Commission on Special Events (CSE)
Vail Local Marketing District (VLMD)
4. 3 ~ ~S ITEM/TOPIC: Proposed Application to Amend Building
George Ruther Height Limits in Public Accommodation (PA) Zone District.
(15 min.)
dd
5. y ~ ITEM/TOPIC: Pedestrian Bridge Discussion. ('9.9;piin.)
Leslie Pickling
Gregg Barrie
ACTION REQUESTED OF COUNCIL:
Review artwork and direct AIPP to proceed through the
development review process.
BACKGROUND RATIONALE:
The Town of Vail Public Works department intends to
replace the pedestrian bridge at Gore Creek Promenade. A
jury composed of Vail residents chose artist Lisa Fedon to
design railings for the new bridge. The artist developed her
original idea and the final design has been approved by the
AIPP board. AIPP and the Public Works department will
share the cost of the new railings. Installation is scheduled
for April, 2003.
STAFF RECOMMENDATION:
Approve the project.
6. ~~U ITEM/TOPIC: Executive session -Land Acquisition C.R.S.
24-6-402(4)0). (30 min.) ~o`~~+~we
(b ~ ~.~
5. ~•~U DRB (9/4)/PEC (9/)Results. (10 min.)
6. ~.~.57~ Information Update. (5 min.)
7. c~•~ ~' Matters from Mayor and Council. (5 min.)
~•~~
8. Adjournment. ( P.M.)
NOTE UPCOMING MEETING START TIMES BELOW:
(ALL TIMES ARE APPROXIMATE AND SUBJECT TO CHANGE)
THE NEXT VAIL TOWN COUNCIL REGULAR WORK SESSION
WILL BE ON TUESDAY, OCTOBER 1, 2002, BEGINNING AT 2:00 P.M. IN THE
TOV COUNCIL CHAMBERS.
THE NEXT VAIL TOWN COUNCIL REGULAR EVENING MEETING
WILL BE ON TUESDAY, OCTOBER 1, 2002, BEGINNING AT 7:00 P.M. IN TOV
COUNCIL CHAMBERS
Sign language interpretation available upon request with 24-hour notification.
Please ca11479-2332 voice or 479-2356 TDD for information.
~a~~oo ~~ ~~I1~~~D0 ~~~1 ao Q~~~Q~ doooo
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by helping families and individuals learn
new skills to care for their children and
manage the stresses of daily life.
by creating opportunities for youth to
achieve success as they grow to responsible
adulthood.
/ ~r>~~r®Ve l~eal~l~ c~~e...
by promoting healthy lifestyles and assist-
ing with affordable, accessible health care.
/ ~r®Vldle sc~Viccs ~®~ se-
I(110>rS...
by enhancing life choices that help seniors
live longer, healthier lives.
/ ~~®Vl~e ~c~Vlcc~ ~~ t~h®se
from substance abuse, mental illness,
hunger and homelessness. Help decrease
violence, despair, and hopelessness that
come when life spins out of controh
by encouraging and supporting programs
that promote cultural diversity and build
bridges between people.
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Q. H®~v march ®ff 1-ua' 1Fun~ls ~a-se~l -®ca--y
g®1® lh¢ nal>i®na- ®>rganlzalfl®n'?
A. The United Way of Eagle River Valley
pays the national United' Way less than $300
a year for the right to use its logo. This
represents less than ll2 percent of funds
raised. Additionally, our United Way pur-
chases avery limited number of supplies,
recognition gifts, note cards, and display
signs from the national organization.
Q. Il[®vr aunaach ®-'the funds a•~iisa•~l us s~eiml
®n ®v¢a•h¢ual< anal sa-ap-es?
A. The United Way of Eagle River Valley
has no paid staff. Thanks to the support of
some of our board members and in-kind
contributions from the community, we have
minimal other "overhead" expenses,
Q. H®w a~® ag¢ancua's area'-v¢ -'aanals?
A. Any not-for-profit organization whose
mission matches one or more of the United
Way objectives listed in this brochure may
apply for funding. Each year, members of the
United Way Board and volunteers from the
community meet with agencies requesting
funds to review their application and make
recommendations for funding,
Q. fan I al¢s>ignale nDy c®nla~lbaall®n ff®>r
®n¢ ®irgan-zal>i®n`?
Brochure printing and design donated by
EAGLEVALLEY PRINTING & GRAPHICS • Eagle, Colorado • 328.4303
A. Generally, contributions are allocated in
accordance with funding recommendations so
that your contributions benefit multiple agency
programs. If you would like to make a desig-
nated gift, please contact us.
Q. IH[®w a'an 1[ gel ~®a~ unff®¢~~af-®n ~n~l / ®tc
an®>r¢ alaa¢sla®ns answa'a•a'd?
A. For further information, call or write us at
United Way of Eagle River Valley, P.O. Box
1833, Eagle, Colorado 81631. (970) 748-7344.
ThePowehof U~
~~~~~~°ttt `II9~~l~~ o
For more information, to volunteer or to make a
donation, please contact us at:
UNITED WAY OF EAGLE RIVERVALLEY
P.O. BOX 1833
EAGLE, COLORADO 81631
970.746.7344
http:!lvail.netlunitedway!
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The mission of the United Way of Eagle River
Valley is to improve lives by
mobilizing the caring power in our community.
Your United Way at work...
^ United Way is an organization of donors,
community volunteers and member agencies who
work together to address the community health
and human service needs
of our families, individuals and communities.
^ By working together to assess needs and plan
services, United Way helps the community focus
its resources to meet priority needs.
^ Duplication of services is averted and the
community benefits from this
collaborative effort.
Anon-profit corporation.
All contributions are tax-deductable pursuant to
the Internal Revenue Service Code
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Every Person Counts
~CASA of the CONTINENTAL DIVIDE
970-949-8090
CASA provides Court-Appointed Special Advocates to
assist children in the legal system and to ensure a safe,
permanent home for every child who has been abused,
neglected or involved with foster care. United Way funds
help with training and supporting the special advocate
volunteers.
2002 Allocation: $5,000
•BUDDIES PROGRAM
970-949-7097
The Resource Center of Eagle County administers the
local Buddies Program, which serves youth through
mentoring relationships. The Buddies Program istarget-
ingalcohol and drug use prevention through teenage dis-
cussion groups focusing on intervention and promoting
a drug-free lifestyle.
2002 Allocation $5,000
* Additional designated gift $1,250
•GIRL SCOUTS of the
CHIPETA COUNCIL
970-242-4461
Girl Scouts of the Chipeta Council supports the devel-
opment and delivery of the Girl Scout program within
Eagle County. This includes the recruitment of girls and
adults, council-sponsored programs for girls and train-
ingand ongoing support of volunteers. United Way funds
are used for athree-week Girl Scout camp at Sylvan Lake.
2002 Allocation: $4,850
•CATHOLIC CHARITIES
970-328-0177
Catholic Charities uses United Way funds to help de-
velop alocal Latino leadership program. Catholic Chari-
tiesworks with local residents and organizations for so-
cial change and improvement, including a healthier in-
tegration of the Hispanic and Anglo communities.
2002 Allocation: $4,000
•EAGLE CARE MEDICAL CLINIC
970-569-7523
United Way funding helps cover laboratory expenses asso-
ciatedwith the "Well Woman" preventive medicine program
offered through the Clinic. The program offers annual physi-
cals, pap smears, and breast exams for financially indigent
women. Prenatal and post-partum care are also provided to
those who would otherwise not be able to afford these ser-
vices.
2002 Allocation: $12,000
•ADVOCATES PROGRAM
970-949-7097
Advocates Program is administered by The Resource Cen-
ter ofEagle County. It operates a 24-hour crisis line for vic-
tims of domestic violence and sexual assault. The United
Way contribution subsidizes the advocate crisis interven-
tion team, which offers supporC and resources at a shelter
for victims of domestic violence and their children.
2002 Allocation $5,000
•EAGLE COUNTY SENIOR SERVICES
970-328-8796
United Way funds help provide health and wellness
activities for local Seniors. This funding has helped to
significantly increase participation in recent years.
2002 Allocation: $3,500
•FAMILY LEARNING CENTER
970-926-4504
The Family Learning Center offers affordable quality child
care for working families in a safe and nurturing environ-
ment. United Way supports efforts to develop and imple-
ment a "parenting" component for the curriculum and staff
development program.
2002 Allocation: $4,000
•LEGAL AID PROJECT
719-486-3238
Legal Aid uses United Way funding for two programs: (1) a
toll-free telephone outreach service, and (2) a contract at-
torney program which supplements attorneys' pro bono
work. The telephone outreach service is provided to quali-
fled low income Eagle County residents. Attorney resources
are reserved for cases of severe need: domestic violence,
children at risk, loss of home, etc.
2002 Allocation: $4,000
•THE LITERACY PROJECT
970-949-5026
The Literacy Project will continue its Gift Book Program
with United Way funds. This program provides books to
low-income parents of young children, and encouragement
for parents to read to their children. Colorado Mountain
College and the Eagle County Health & Human Services
Department also contribute to this effort.
2002 Allocation: $5,000
*Additional designated gift $2,500
•MOUNTAIN VALLEY
DEVELOPMENTAL SERVICES
970-945-2306
MVDS operates Supported Employment and Residential
Programs, and Pamily Support (birth to 21 years) and Early
Intervention Programs (birth to 3 years) in Eagle County.
United Way assists with funds for employment counseling,
uninsured dental and vision care, and recreation programs.
2002 Allocation: $5,000
•SALVATION ARMY / VAIL VALLEY
CHARITABLE FUND /VAIL VALLEY
CARES
970-926-4444
The Vail Valley Charitable Fund assists locals by provid-
ingindividual grants to alleviate fmancial needs resulting
from medical crisis. The United Way funds are restricted
to referrals from the Salvation Army I Vail Valley Cares.
2002 Allocation $5,000
•MEET THE WILDERNESS
970-926-9376
Meet the Wilderness uses United Way Funds for student
wilderness backpacking trips. The trips are designed to
develop positive character traits in youth participants. The
focus is on life skills, including self-esteem, trust and
responsibility.
* 2002 Designated Gift $2,500
•THE RED RIBBON PROJECT
970-827-5900
The Red Ribbon Project creates public awareness and
local education, and supports persons infected with HIV/
AIDS and their families. Last year, United Way funds
were also utilized to conduct a free HIV testing campaign.
2002 Allocation: $2,500
•SAMARITAN CENTER
OF THE ROCKIES
970-926-8558
The Samaritan Center uses United Way funds to help off-
setcosts for those who would otherwise be unable to af-
ford counseling to cope with the inevitable difficulties
and crises of life.
2002 Allocation: $4,000
•THE YOUTH FOUNDATION
970-926-8905
The Popcorn Wagon Program attempts to channel the in-
terests of "at risk" youth into a constructive enterprise to
reduce the chance for them to become involved with al-
cohol or drugs.
2002 Allocation: $6, 650
•SNOWBOARD OUTREACH SOCIETY
970-970-7040
The Snowboard Outreach Sciety teaches recreational and
life skills to local at-risk youth. United Way funds will be
used to expand services to youth through partnerships
with schools and other agencies.
* 2002 Designated Gift $15,000
00 ~ 003 0 ~' D° ' o
Paul Boyne
Kevin Bmbeck
Judy Caligiuri
Cindy Cohagen
Renee Christensen
Don Rogers
Drew Dodd
Tom Edwards
Tim Cochrane
Bret Hooper
Leslie Isom
Alex Mintling
* Designated gift from
Slifer, Smith & Frampton Real Estate
(~5 9~1b'Go~ ~~.~ ~
"Improving lives by mobilizing
t1~e caring pogver in our community"
O. If you could only help one person this year, who would it be?
-What is T'he ~.i.nited vVay? A. By giving to United Way you don't have to choose. When you combine the power of your gift with t
gift of others, hundreds of people in Eagle County are helped, and our entire community is
strengthened.
-How to make a donation
Q: Who runs United Way of Eagle River Valley?
-Where dOeS the money ~0~
A. People like you. We are governed by a 20 person Board of Directors. These 20 people come from
cross section of our community. They meet monthly and serve without compensation.
-Frequenkl}+ Asked Questions
Q. Who decides where the money will go?
-Gf''t~ifi9 ~nVOiV+E{~ A. A committee of local volunteers thoroughly reviews each agency's needs and programs. They mee
with agency representatives and discuss exactly how and where the money will be used. Once fundin
recommendations are made, they are passed on to the Board of Directors for review and approval.
United Way of Eagle River Valley
P.O. Box 1833
Eagle, CO 81631
O. How much money is spent on administration?
Phone: (970) 748-7344 /Fax: (970)
328-1639 A. United Way of Eagle River Valley is a leader in keeping costs low. Over 90.5 cents of every
E-mail: skihenryto'~juno.com campaign dollar goes directly to local agencies. Only 8 cents of that campaign dollar is used to run o~
U.W. office and the annual fund raising campaign, while 1.5 cents goes to support state and national
programs. That's extremely low as compared to other charities with a national average of 40 cents pe
dollar.
'~- :,' ~
J O. What's the advantage of giving to United Way?
A. United Way raises money more cheaply than if each agency had to raise the same funds on its ow
United Way encourages agency collaboration to reduce costs and increase the network for services.
United Way benefits the agencies by helping them meet budgeting needs so that staff can spend thei
time providing service not fund raising.
United Way assures careful budgeting and wise spending of contributed dollars.
United Way has an overview of the local human care services, filling the gaps where needed and
cutting duplication of services.
United 1PJay Agencies • Press Kit Contact Information United 'Way Hame • united Way Services
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GIVE F~ ,
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THE WORLDS
Fact Sheet
3 World Championships - 2 Mountains - i Community
What
. Three separate World Championships held concurrently
Alpine
. Freestyle
. Snowboard
. An effort never attempted before
. Equivalent to hosting all Olympic snow sports
When
. 17-day window the last week of January and first week of February, 2009
. Candidate bids due to FIS May, 2003
. Candidate selection made by FIS May, 2004
Where
. Utilizing a combination of Beaver Creek and Vail mountains, identifying best terrain
for each discipline
. Ultimate goal is for all events to take place at mountain base areas
. Additional facilities to be spread throughout Vail Valley
Why
. Tremendous international and domestic television and media coverage
. Showcase Vail Valley as a site for all sports
. Create a bridge between traditional ski sports and newer, contemporary, younger-
generation snowboarding
. Opportunity to bring community together with one common goal
. Would pump $30 million into community
By the Numbers
. Total number of athletes: 1400
. Total number of journalists: 2500
. Total number of events: 22
. Total cost: $35 million
Total hours domestic television: 8
Total hours world feed television: 34
. Total participating countries: 55
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VMAC Brand Marketing Plan
Summer 2003
September 17, 2002
Today's Agenda
o Challenges, Threats & Opportunities
o Key Factors to Success
o Research Highlights
o Objectives 8 Strategies
o Brand Positioning
o Tactical Considerations
o Measurement & Accountability
o Budget Summary
o Timetable
VMAC Summer 2003 grand Plan ~
Challenges, Threats &
Opportunities
VMAC Summer 2003 Brand Plan 7
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xc:Q~
~~~ ups Qct.
Challenges, Threats & Opportunities
o Stop hiding behind budget constraints.
' - _ _ _- ' _ ~ o Focus, regional vs. national. Stop worrying about what
- - - - - - - we're missing. - -
o Define Vail's unique assets & align them with what visitors
are looking far, then build on and around them.
o Crack the umbrella branding issue, and than begin to
dimensionalize the "brand experience" to address
- ~ - segmentation.
I VMAC Summer 2003 Brand Plan ~ I
Challenges, Threats & Opportunities
o Ensure that we're marketing, not selling.
o Base decisions not on (hose who we know, but rather
those who we're not reaching.
o Leverage regional assets to the benefit of Vail.
o Make Vail a must see destination on a Colorado Mountain
Vacation.
VMAC Summer 2003 Brand Plan 5
Challenges, Threats & Opportunities
o Continue to explore ways of expanding the geographical
- boundaries
o Always ensuring that Vail is the major beneficiary of
our efforts
o Tourists buy experiences, not political boundaries
o Ultimately, determine a strategy for growth in a relatively
stagnant market.
VMAC Summer 2003 Brand Plan a
Key Factors To Success
VMAC Summer 2003 Brend Plan ~
Key Factors to Success.
o Ability to create consensus around: -
o leveraging toudsm assets outside the Vail village
o ensuring that Vail remains the major beneficiary
o Ability to leverage the cachet of the Vail brand to:
o attract appropriate national and intemafional events
0 offer national media exposure
VMAC Summer 2003 &and Plan e
I<ey Factors to Success
o Shift view of May/June period as maintenance time when in
fact it offers income potential.
o Overcame local perception that weather is an impediment
to attracting June and September visitors.
o Ability to cultivate private sector investment to fuel outreach
expansion given short-term realities of budget growth from
room tax revenues.
VMAC Summer 2003 Brend Plan a
Key Factors to Success
o Ability to cultivate public and private sector marketing
efforts:
-__ -~ o maximiie cumulative impact of spending on Vail
o economic impact
o Ability to demonstrate positive economic impact in terms of:
o campaign eNiciency
o increase in occupancy rates
o economic spin o/fs (direct B in-direct).
VMAC Summer 2003 Brand Plan fo
Research Highlights
VMAC Summer 2003 Brantl Plen >>
Research Highlights
ACCOMODATfONS SURVEY 8 VLMD SNAPSHOT
o Year to date F.I.T occupancy levels as of May & June
2002 down 5.3
o Decline in F.I.T inquiry levels
o May 2007 vs. 2002 down 38%
o Group revenues and leads as of July 2002:
o Group revenue realized is up 24% vs. July 2001
o Lead generation is down 34 % vs. July 2001
o YTO revenues ofl34%
o YTD leads down 13%
VMAC Summer 2003 Brand Plan u
-, - - - .C-
Research Highlights
ACCOMODATIONS SURVEY 8 VLMD SNAPSHOT CONTD.
o Soft shoulder and peak season vs. stale visitation
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VMAC Summer 2003 &and Plan to
Research Highlights Contd.
Image 8 Product (Longwoods Vail Benchmark 2001)
- ;_. o _ Opportunity to close the gap between perception
and reality.
o Align strengths and assets with Travel Motivators &
Hol Bullons.
o (See lol/owing charts)
VMAC Summer 2003 Brand Plen ~<
-- -- Most Important Motivators
r. Must see declination
z. Unique vacation experience
- ~ a. Lots to see and do
e. An exciting place
s. Areal adventure
e. Warm, friendly atmosphere
~. Noted for its history
e. Well-known landmarks
s. Good (or adults
+o. Interesting local people
VMAC Summer 2003 Brand Plan rs
Research'Highllghts-.Cont'd: ~~"-
Image 8 Product Cont'd- `
o Leverage Vail strengths in combination with select valley
assets to appeal to the larger more lucrative and
underdeveloped market segments
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VMAC Summer 2003 Brand Plan ~ le
Research Highlights Contd. -- --
Image 8 Product Contd.
Deslinnlion/Nali to al-Ass
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VMAC Summer 2003 Brand Plan - !~
Research Highlights Cont'd..- .
2001 State 8 Local Visitor Research (Longwoods 8 RRC) ~
o Colorado, Califomia, and New Mexico account for the lion's
share of State visitation. - - _
o Colorado, Texas, Florida and California account for some
50 % of Vail's visitation (1999 & 2002).
o The next block is mid-western and eastern seaboard states
o major DMA's and population centers
o Front Range, although extremely dominant, still offers
potential given proposed shift in positioning from pure
outdoors to an upscale mountain resort.
VMAC Summer 2003 Brand Plan 19
i
Research Highlights Contd.
..
2001 State & Local Visitor Research Contd.
o The mid-west, and sewndarily, the northeast offers
potential: _
-, _~ `: o•undenieveloped
o population density
o accessibility -interstate or air
o X56 % of State visitors travel >500 miles & 36 % >1000 miles ~ ~ ~~ ~ ~ ' -
o Vail/Beaver Creek is the third most popular attraction in the
Norlh Wesl part of the State ~
0 71 % of State visitors experienced the mountains.....
VMAC Summer 2003 Brand Plan 1 a
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i
_. - - I
Research Highlights Contd.
- .....__
Longwoods Meeting B Convention Study
o Infrastructure and CVB services are the price of entry, not
the key message.
VMAC Summer 2003 Brand Plan ~
Top 10 Destination
Selection Criteria
Nat too tar away _____- ,~-
Popular destination ~ _
Knowledgeable CVB slat( I
Must-see destination ~
Helpful, friendly CVB staff ~,
Place I'd really enjoy visiting f i
Often notice adveNSing~ _j
Well-known desGnation~~ ;
An exciting place i
Unique experience ~ ~_,!_,_,~.~,,
Imponance
VMAC Summer 2003 Brand Plan 2i
--...
Objectives & Strategies _,~
VMAC Summer 2003 Brand Plan n
Business Goals & Objectives
o Stimulate an increase in tourism related spending in Vail
throughout the summer season.
- ~ o ~ Increase Vail occupancy levels during the June-September
period with an emphasis on driving weekday.
' o Provide an overall positive stimulus to the Vail summer
economy thus stimulating job creation and tax revenues. '--
o Deliver a positive Return on Investment (RDI) from the _
organization's marketing initiatives.
VMAC Summer 2003 Brand Plan 27
_ .. ~ Marketing Objectives -_
o Establish Vail as a more appealing summer destination given
the new positioning.
o. `Generale awareness in regional and national markets to
drive an increase in leisure group and meetings 8 convention
business to Vail that would olhenvise not have come if it
were not for the efforts of the committee.
o Demonstrate to Vail stakeholders that by leveraging Vail
Valley assets, one can:
o increase destination appeal
o ensure that the Vail is the prime beneficiary
VMAC Summer 2003 &antl Plan ?<
Marketing Objectives Contd.
o Stimulate additional private sector investmenUpartnerships to
fuel extended reach and sustainability for future marketing
activities.
o Ensure continuity of the Vail message. - ~ ~ _ -
o One Brand. One Voice. -
VMAC Summer 2003 Brand Plan 25
Marketing Strategy _ - _. ., .
o Mount a Meaningful, Measurable & Scalable campaign
o Select markets offering highest potential shod -term yield
o Consumers with the highest pre-disposition
o Tnp types
o Weekend/weekdayrnix _ _ .
o Align marketing efforts with the State's
o Leverage the cachet of the Vail brand at the national level _. -__
o Maximize collaborative efforts with Vail Resorts
VMAC Summer 2003 8rend Plan 28
Marketing Strategy Contd. ,
o Deploy an attractive co-operative communications effort
offering cost efficiency, market penetration and potential _
yield: ~-- ~ - - - - _
o extend reach and sustainability o/VMAC programs
o direct Gene/it to individual stakeholders
o Create ambassadors for the Vail summer experience:
o secondary residence owners
o property management organizationsrassociations
VMAC Summer 2003 Brand Plan 27
Marketing Strategy Contd.
o Leverage the Vail winter brand with national and
international media to stimulate editorial on summer resoA
offering
o vertical and national consumer media
o Continue to elevate the profile of Vail as a unique
destination for meetings, conventions and group touring
among:
o regional and national meeting planners
o key national tour and receptive operators
VMAC Summer 2003 Brand Plan 2a
Marketing Strategy Contd.
,.
o Leverage the Vail brand to attract prestigious national
events to Vail that can drive destination awareness and
preference.
o Centralize the Vail offering on the web to:
o Ensure consistency of brand message
o Provide a cleardelineation o/the Vail experience in
line with positioning
o Provide opportunity torindividual travel related
businesses to promote their o/tering
VMAC Summer 2003 Brand Plen 29
Marketing Strategy Contd.
o Bring sustainability to the marketing efforts given shorter
planning) booking cycles for both short and longer haul
vacations
VMAC Summer 2003 Brand Plan sc
Market Segment Priorities?~ ~~=._.
-.
Primary Segments:
o Resort
o Touring - - _ -
-•_ o'-'.Special Event - - _
' - o -'Outdoors " ` " ' - - _= '
o Meetings, Business/Pleasure
- Market Segment Priorities Contd.
---
o These segments were chosen for the following
reasons:
- ~ o otter the highest potential yield based on pre-
disposition to the Vail product offering
o share oI historical visitation to both Colorado and Vail -
o per-person daily expenditures
o consumer interests - -=
o untapped potential within catchment area markets _- _
based on development indices and share for both the
State and Vail "
VMAC Summer 2003 Brand Plan sz
' -Colorado Leisure Trip Segments
easy: 19ed Travel Tin,
Touring
-_ Outdoor
Ski _
Business/Pleasure
Special Event
City
Country Resort
Percent a„~ m n
VMAC Summer 2003 8rend Plan 33
Percent Visiting Mountain Resorts
epee: ceumae. tars nevm veer
60-~
_ ,a1
a ~ et
pl
~I ___.. ...:.__-~I
0 ~.__..-. -_--_ _- _ . ....... .....____._ .- _..... :.
Country Resort Toudng Outdoors
VMAC Summer 2003 Brand Pfan 3<
Target Audience
Demographic Profile:
o No gender bias in Front Range, male bias nationally
0 35-64 years o/age
o Better educated
o White collar-Manage AOwrter/Pmfessional
o HHI $76K plus based on blend of fR 8 DesfinationMafional
o No reason to differentiate between Front Range vs.
Destination visitor:
o /f is a !unction o/duration of stay and the activities they engage in
o Segmentation will be let! fo the Tactical stage and promotion o/
special events B co-operative marketing
VMAC Summer 2003 Brand Plan 35
Market Priorities
Colorado Front Range (Denver, Colorado Springs S~ B oulder)
Texas Austin 3~ Dallasj Ft Wonh _
Calirornia San Franasro S~ LA __ _ __
Missouri Saint Louis ___`_--_-___ _.~
Kansas i KaiKansas Ciy ___~___.__ _-._._J
New Mexico ~
I Albuquerryue __
G 4danta
eorgia
-
- ---~~~-' ~
+ Minnesota j hlinneapolis -$1. Paul
---
- ~
~
Neo• fork I New York Gry ~ Conunuler markets
- -- --- ------ -
rPennsylvania _
~ ----
Philadelphia
~ Illinois _ i _Chicago
VMAC Summer 2003 B rand Plan 36
Market Priorities Contd.
o Although these markets surfaced as priorities, it is
unrealistic to assume that:
o a meaningful campaign can be mounted in many of
the markets
o sustained at the necessary levels to create awareness,
intentions and short-term conversion
o Prioritization will be placed on the following regional DMA's
in the 2003....
VMAG Summer 2003 Brand Plan ~ s7
Market Priorities Contd.
_.
Pri mary: Secondary:
' o Denver (Front Range) o Atlanta
o Kansas City o San Francisco
o Sl Louis Dallas
o
o Austin - _
_
o LA
o MinneapolislSt. Paul o New York
o Albuquerque o Philadelphia
- o Miami 8 Wesl Palm
.~.
Brand Positioning
VMAC Summer 2003 Brand Plan 99
Brand Architecture
Communications Challenge:
o Shift people's mindset about Vail:
o not just an up-scale winter destination.
o but also a dch, year-round Colorado. Rocky Mountain
experience.
o Develop a positioning that works in;
o Front Range.
o Nationally.
o across the vadous customer segments.
VMAC Summer 2003 Brantl Plan ao
Brand Architecture Contd.
Product Consumer Benefits
Features Rational Emotional __
.sw/n. ;gal ___. .~olri~w,r-._-.a, ~~r~.r~,r.a~.r.~M
. f1.a~u~Evnni. •~r~..r~•I ~In .f.cnxr~rmM _ _
lJlu
. e,nm ..~r,~.~a~~r ~~rdr:n,~,r~a+..rr
(yri , w~~IN
4irrn mnr~l~rr~µ lM ~I'gnin nM
4t~i...1 _ _ _-_ -..- .~__
_ ...__....._._.._.1-._._.__.-_.._.._..._........!._._...._-__-_.....-_.. _...~
. I'.. .~~~~r•~IrJa' .IIr.'~n{yi~l ~n~l I
I ~I`r'~.4r1.1 ~i.,. ~. n~„ri . I . 1 n..11~•ml ~r~,rn1 -Y i V
-
____._._J.-.~__..--_'_____..~__.-_..._ _ ~
VMAC Summer 2003 Brantl P/en al
Recommended Positioning
._ _
Vail Colorado. The "ideal/only" headquarters
for an upscale Rocky Mountain
summer experience.
VMAC Summer 2003 Brantl Plan a2
Positioning Rationale
_.
o Positions Vail in the context of the Colorado Visitor mindset
o Over 74% having engaged in rha mountain experience
(June -September)
o Positions Vail as the focal point of the experience
o The words "ideal or only" build on the pre-established
brand equity that Vail enjoys "premier mountain resort"
o Complements the winter resort positioning and offering
o The positioning can be dimensionalized in a manner that
will appeal to all segments and markets
VMAC Summer 2003 Brand Plan n3
Messaging Platform
- - =.~=~=
_~-':
_ _= ~ -i
a=4.-
. ~ ~ _
VMAC Summer 2003 Brand Plan as
Messaging Platform Contd.
Tone & Manner:
o Upscale, yet approachable. Understated elegance. Quality
and Sophistication
VMAC Summer 2003 &and Plan a5
L - ._ '..-
~+ ., ~ ~ ..
y ~ +--~ -
Strategic Framework &
Tactical Considerations
VMAC Summer 2003 Brantl Plan o6
Strategic Framework Contd.
_ _
~" 9 « ~ ~~
a is-;:? Vii,..,. gyp, ~.
. ~ %~
- - - _- i tin ,4 {l~~
~ II 1L ,
1 14MN f
~ / :l
'ed ear L \ ~ ~ Mrcn~n ie .
- --yP'4VP~ 'rd ~ ~:
VMAC Summer 2003 Brand Plan n~
Strategic Framework
o Maximize the efficiencies and effectiveness of all marketing
activities:
o all elements of the marketing mix work in lock-step
_. ~~,. with one another .. ~ _,
o each element building on the other to achieve the
stated objectives
o Successfully penetrate selective markets
o Increase awareness and destination preference
o Influence conversion
o Ultimately contribute to a positive R01
VMAC Summer 2003 Brand Plen ae
Tactical Considerations
Advertising:
o Conventional advertising in primary markets be the focus of
the efforts in 2003, thus providing the opportunity to
cultivate the'low hanging fruit". - - . "- -.
o Ensure maximum penetration, and sustainability to
cultivate June-September visitation.
o Strong consideration will be given to utilizing regional
cable.
o Strive to secure prominent presence and positioning in
Slate sponsored programs.
VMAC Summer 2003 Brand Plan <e
Tactical Considerations Contd.
-
Advertising Cont'd:
o National market, advertising will be limited to special - - - --
_ opportunities resulting from travel partnerships.
o This strategy will allow us to substantiate the effectiveness _
- of the messaging and marketing strategies in 2003.
~: o Once achieved/confirmed, the objective in 2004 will shift to _
- bringing sustainability to the program and extending the
market list. -
VMAC Summer 2003 Brand Plan 5e
Tactical Considerations Contd.
~? - _..
Event Marketing:
o Special events offer Vail a tremendous opportunity to
attract Front Range, Destination and Group visitors.
o Provide a stimulus to come during traditionally soft periods
based on the timing of festivals and events.
o Help to dimensionalize, differentiate and personalize the
destination experience.
o VMAC will continue to play an active role in stimulating and
attracting strategic events that align with visitor interests.
VMAC Summer 2003 Brand Plan Si
Tactical Considerations Contd.
Event Marketing Contd.
o New York Philharmonic provides a great opportunity to
_ _ dimensionalize our cultural arts offering as part of the
- - - overall Vail experience
o Future efforts will strive to attract or create events that
provide in-fill during the May/June period and
AugusttSeplember periods
o Leverage the Vail brand to secure host opportunities for
nationally recognized events that parallel the Vail visitor
profile, and offer cost efficient contra marketing
opportunities
VMAC Summer 2003 Brantl Pla
n 52
.Tactical Considerations Contd.
_ _ _.
~-
Event Marketing Contd.
. o Evaluating sponsorship of special events in origin markets
that attract viewers, participation or attendance among
Vail's primary target audiences
VMAC Summer 2003 Brand Plen 57
Tactical Considerations Contd.
Media Relations:
__ o Deploy a strategic media relationslpress release strategy in
:key Front Range 8 Regional markets: .
o credibility to the advertising message
- o stimulates immediacy of visitation
o On the national stage the focus will be on leveraging
partnerships like the New York Philharmonic, and other
nationally recognized events that are/will being hosted in Vail.
o Piggyback on their efforts
o Organized FAM's.
VMAC Summer 2003 Brand Plan 5a
Tactical Considerations Contd.
Web Marketing:
o Establish an official Vail tourism web site that is:
o easy to find
o navigate _
o consistent with the brand message
o Deploy a search engine optimization strategy to continually
improve and maintain site rankings and traffic.
o Ensure web address is prominently displayed in all elements
of the communications mix.
VMAC Summer 2003 Brand Plan 55
Tactical Considerations Contd.
_._ . _
Web Marketing Cont'd:
o Capture visitor information for secondary marketing purposes.
o Provide an advertising model for accommodations,
attractions, events and packaging.
o Provide online itinerary planning and booking engine to
convert hot prospects.
VMAC Summer 2003 Brand Plan 56
Tactical Considerations Contd.
..
Collateral:
o Develop a lure piece to facilitate call center inquiries and
- ~ regional merchandising. - . ~- -
o Focus on dimensionalizing the Vail experience in line with the
messaging platform.
o Providing stimulus to visit the web site or call.
o Designed for leisure and group sales aGivilies.
VMAC Summer 2003 Brantl P/an 51
Tactical Considerations Contd.
Call Center:
o Still a necessity even though the web is growing as a channel.
o Must maximize efficiency and continually drive people to the
web (multiple benefits).
o Facilitate caller needs while:
o reinforcing key messages
o crol/ecting critical information
o Obtaining an a-mail
VMAC Summer 2003 Brand Plan Sa
_ Tactical Considerations Contd.
Merchandising:
o Given flexible itineraries, secure prominent positioning for
collateral or poster signage in: "'
o local and regional market visitoreenters -
o highly visited attractions ~ ~ ~-
o lodging and transportation gateways
o _Consider development or re-packaging of existing materials to
eliminate duplication of effort:
o locus on Vail accommodations, retail and events, appropriate
- area attractions and experiences
-VMAC Summer 2003 Brand Plan sa
Tactical Considerations Contd.
_ - -_ _. __
Database Marketing:
o Leverage the number of secondary residents and strength of
the winter resort following by:
- o testing the eNective yield of the lifetime value of the customer to
augment conventional advertising and web strategies
o Deploy tactics to stimulate Vail visitors, interested callers and
web site visitors to identify themselves and establish
relationships with Vail for secondary marketing purposes.
o Establish a centralized database for seasonal marketing:
o continually dove people to the web or call center
VMAC Summer 2003 Brand Ptan ap
Tactical Considerations Contd.
i
Co-operative Programs:
o Co-operative programs will be deployed against the Front
Range and select regional destination markets.
_ . o _ This will provide:
o critical frequency
o sustainabilify o/message Iorfhe Vail brand
o allow individual business to bene/it from:
o equity
- --•- o cbsfeKCiencies o/collabora/ion
o tlrive business fo fheirown establishments
VMAG Summer 2003 Brand Plan ~ gr
.Tactical Considerations Contd.
Trade Shows:
o Not a primary marketing activity.
o Evaluate consumer lifestyle and leisure shows in primary
markets:
- o generating awareness and stimulating intenf for future
visitation
o Attendance at travel agent shows will also be considered
based on budget
VMAG Summer 2003 Brand P/en 62
Tactical Considerations Contd.
Packaging:
o Packages and value are not key decision points for the
affluent market segment (>$t00K).
o However, consumers are looking for weekday 8 weekend
getaways offering:
o upscale lodging. pampering andcomp/ementary activities
o Offerings will be featured on the official web portal for Vail, as
well as co-op outreach programs.
VMAC Summer 2003 Brand Plan 63
i
- _ = ,'~=
i
f
Tactical Considerations Conf'd. ='
:-
- -_ ~ .
Partnerships:
o Seek cut national travel partners (AMEX, Airlines, etc.). ,
o o8ering access to the appropriate target groups__~~,4
o interested in leveraging the °cachef of a~cnmp/ementary
upscale destinationbrand/resort 't-' - _~;r;r~,,
o Not likely to yield dividends in 2003.
o Great potential for longer-term sustainable marketing efforts in
these markets.
VMAC Summer 2003 Brand Plan _ - 6a
Tactical Considerations Contd.
_-
Stakeholder Relations: _°
o Are as critical as consumer marketing given importance of
accountability. -
o Deploy an ongoing stakeholder relations program:
. o Local press brieMgs _ ~ _ _- - - -
o Quartedye-newsletters ~ - ~~ - e--~
o Annual Report
o Publishing of real-time research results and annual ~`-~
analysis on program performance and ROI -
VMAC Summer 2003 8rend Plan 65
VMAC Summer 2003 Brand Plan 66
- _ =`_-:='Measurement & Accountability
:-'o~ Although;
-~~ o measurement c/call center inquiries,
o magazine responses, ,
o hotel bookings,
o web user sessions,
o are al! real-time measures.
o These alone don't provide a Vue assessment of a
campaign's impacts.
VMAC Summer 2003 Brand Plan a1
Measurement & Accountability Contd.
!~
o We also need to quantify the effectiveness of the branding
strategy both in terms of positioning and messaging:
o Is the positioning resonating? ~ " "- "
o Is it producing the desired results?
o /s it delivering a positive RO17 .
o Accountability Research will be an excellent tool for:
o strengthening ongoing stakeholder support _ _ _ _
o increasing phvate sector funding
-~: o lueling the expansion of madceting activities
o continually improving the eNecfiveness o/
messaging strategies
VMAC Summer 2003 Brand Plan 66
.:Budget Sw~mary
Income evageta avegete
LoCping Tax Prolectlons 57,550,000 (1,550,000
zooz carry over (200;000 szoo,ooo
' euslness Lleense Fea 5300,000 5150,000
Total Income 2,050,00 1,900,0
'i Fxpens es
Total Front Range 5352,500 5302,500
Total Desllnatlon 5625,000 5525,000
Total Group (378,000 (319,000
Total Miscellaneous (252,000 (252,000
Total Praresslonal Fees Sd76,000 Sd36,D00
Total Expense ~33~ ,59 ,
Net Income ~ Sd,500 Sd,500
VMAC Summer 2003 Brand Plan 6g
Next Steps/Tilning
Budget Approval September 2002
Agency selection 6 Weeks November 2002
Implementation Plan 10.12 Weeks December 2002
Creative
Interpretation 4-6 Weeks Nov/December?002
Creative Pre-Testing 3-4 Weeks November 200'_
- Consumer Launch Spring '_003
Accountability -
Research Fall 2003 (TBC)
VMAC Summer 2003 Brantl Plan ~e
Concluding Remarks
o Destination Marketing is about more than an ad campaign!
- o It's about determining a compellingly unique positioning,
- - o~-levereging one's regional assets in line with consumer/market
needs and wants,
o and we're going to do just that!
o We're excited about this fully integrated, top-down holistic
marketing program wherein;
- o every element o/the marketing mix is working in harmony,
- o delivehng a cumulative impact,
- o with minimal duplication, and
o maximum efficiency to yield a positive R01.
VMAC Summer 2003 Brand Plan rr
Conclusions Cont'd
o We've got strong leadership, partnerships and commitment
here in Vail.
o ~-And we're looking forward to demonstrating a positive
return on this investment in the months and years to come
by positioning Vail as:
"The "ideal/only" headquarters for an upscale
Rocky Mountain summer experience."
o Thank you for your time and continued support
VMAC Summer 2003 Grand Plan 72
`4 ~ ~ .
MEMORANDUM
TO: Planning & Environmental Commission
FROM: Community Development Department
DATE: August 12, 2002
SUBJECT: A request for a recommendation to the Vail Town Council of a text amendment to
Section 12-7A-7 (Height), Vail Town Code, to increase the maximum allowable
building height in the Public Accommodation Zone District.
Applicant: Bob Lazier, represented by Jay Peterson
Planner: George Ruther/Warren Campbell
SUMMARY
The applicant, Bob Lazier, represented by Jay Peterson, is requesting that the Planning and
Environmental Commission makes a recommendation to the Vail Town Council for a text
amendment to Section 12-7A-7 (Height), Vail Town Code, to increase the maximum allowable
building height in the Public Accommodation (PA) Zone District. Currently the PA Zone District
allows flat or mansard roofs to be a maximum of 45 feet in height and sloped roofs to be a
maximum of 48 feet in height. This request proposes to increase the maximum height of sloped
roofs to 56 feet and flat or mansard roofs to 53 feet. Staff is recommending that the Planning
and Environmental Commission table the final review of this request to the August 26, 2002,
meeting of the Planning and Environmental Commission, and instead, hold a work session
discussion on the application at this time. A review of discussion issues has been provided in
Section IX of this memorandum.
II. DESCRIPTION OF THE REQUEST
The applicant, Bob Lazier, represented by Jay Peterson, is proposing a text amendment to
Section 12-7A-7 (Height) of the Vail Town Code. The amendment is intended to increase the
maximum allowable building height of structures built in the Public Accommodation Zone
District. The applicant is proposing to increase the height limitation from 48 feet to 56 feet for
buildings with sloping roofs and from 45 feet to 53 feet for buildings with flat or mansard roofs.
No other amendments to the PA Zone District development standards are proposed. This _
amendment, if approved, would apply to all properties in the PA Zone District.
According to the Official Zoning Map, there are seventeen properties in the Town of Vail zoned
Public Accommodation. These properties are generally located around the periphery of the
village commercial core area and include the Austria Haus*, Bavaria Haus, Chateau at Vail
(Holiday Inn), Christiania Lodge', First Bank of Vail, Galatyn Lodge*, Lot P-3, Mountain Haus, 9
Vail Road (Holiday House), Ramshorn Condominiums", Swiss Chalet, Roost Lodge, Talisman,
Tivoli Lodge, Vail Athletic Club', Vail Village Inn*, and Villa Valhalla. Of these seventeen
properties, six have received approvals for special development districts and have been
identified with an asterisk (').
r
BACKGROUND
On August 7, 1973, the Vail Town Council approved Ordinance No. 8, Series of 1973 which, in
part, adopted development standards for buildings constructed in the Public Accommodation
Zone District.
On November 15, 1977, the Vail Town Council approved Ordinance No. 30, Series of 1977
which, in part, reduced the number of allowable dwelling units in all the zone districts which
allowed residential units and created a new definition for "accommodation units':
On November 18, 1980, the Vail Town Council approved Ordinance No. 37, Series of 1980,
which, in part, amended the maximum allowable building height in the Public Accommodation
Zone District and created an amended definition of `height"
On October 15, 1991, the Vail Town Council adopted the DEVELOPMENT CODE REVISION
REPORT Phase I, "An Assessment of fhe Town of Vail Zonin_g Code and
Recommendations for Action" The purpose of this report is to analyze the regulations
prescribed in the Town of Vail Zoning Regulations and make recommendations for
improvements. Upon review of the development standards prescribed for the district, the report
recommends amendments to the density control provisions. It makes no reference or
recommendations for amendments to the building height standard.
On January 21, 1997, the Vail Town Council approved Ordinance No. 22, Series of 1996, which
added fractional fee clubs as a conditional use in the Public Accommodation Zone District and
set forth details in regard thereto.
On October 5, 1999, the.Vail Town Council approved Ordinance No. 23, Series of 1999, which
provided for a comprehensive amendment to each of the development standards prescribed for
the Public Accommodation Zone District with the exception of building height. Building height
was considered and evaluated during the discussions regarding the amendment, however, it
was determined at that time that the maximum building height should not be amended.
The approved text amendments included:
• Increasing allowable GRFA from 80% to 150% of the buildable area of the site.
• Increasing the allowable site coverage from 55% to 65% while maintaining the minimum
landscape requirement at 30% of the site area.
• Amending the definition of a "lodge"to state, in part, "that the gross residential floor area
devoted to accommodation units is equal to or greater than 70% of the total gross
residential floor area on the site. "
• Amending the development review process to implement a process similar to the
process adopted for Lionshead. This process requires Planning and Environmental
Commission consideration of all proposals for projects which add accommodation units,
dwelling units, fractional fee units, more than 1,000 square feet of commercial floor area
or common space, or any project that has substantial off-site impacts, as determined by
the administrator. The Design Review Board continues to be responsible for the review
of all projects, regardless of unit.types, square footage, etc. The process also includes a
compliance burden and mitigation of development. impacts requirement.
IV. ROLES OF REVIEWING BODIES
Planning and Environmental Commission:
Action: The PEC is advisory to the Town Council.
The PEC shall review the proposal for and make a, recommendation to the Town Council on
the compatibility of the proposed text changes for consistency with the Vail Comprehensive
Plans and impact on the general welfare of the community.
Design Review Board:
Action: The DRB has NO review authority on code amendments.
Town.Council:
Action: The Town Council is responsible for final approval/denial on code amendments.
The Town Council shall review and approve the proposal based on the compatibility of the
proposed text changes for consistency with the Vail Comprehensive Plans and impact on the
general welfare of the community.
Staff:
The staff is responsible for ensuring that all submittal requirements are provided. The staff
advises the applicant as to compliance with the Zoning Regulations.
Staff provides analyses and recommendations to the PEC and Town Council on any text
proposal
V. APPLICABLE PLANNING DOCUMENTS
Town of Vail Zoning Regulations (Title 12, Vail Town Code)
CHAPTER?
COMMERCIAL AND BUSINESS DISTRICTS
ARTICLE A. PUBLIC ACCOMMODATION (PA) DISTRICT
12-7A-1: PURPOSE:
The Public Accommodation District is intended to provide sites for lodges and residential
accommodations for visitors, together with such public and semi-public facilities and limited
professional offices, medical facilities, private recreation, commercial/retail and related visitor
oriented uses as may appropriately be located within the same district and compatible with
adjacent land uses. The Public Accommodation District is intended to ensure adequate light, air,
open space, and other amenities commensurate with lodge uses, and to maintain the desirable
resort qualities of the District by establishing appropriate site development standards. Additional
nonresidential uses are permitted as conditional uses which enhance the nature of Vail as a
vacation community, and where permitted uses are intended to function compatibly with the
high density lodging character of the District. (Ord. 23(1999) ' 1: Ord. 30(1977) ' 7: Ord. 8(1973)
'7.100)
12-7A-7: HEIGHT:
For a flat roof or mansard roof, the height of buildings shall not exceed forty five feet (45'). For a
sloping roof, the height of buildings shall not exceed forty eight feet (48'). (Ord. 23(1999) ' 1:
Ord. 37(1980) ' 2)
HEIGHT: The distance measured vertically from any point on a proposed or existing roof or
eaves to the existing or finished grade (whichever is more restrictive) located directly below said
point of the roof or eaves. Within any building footprint, height shall be measured vertically from
any point on a proposed or existing roof to the existing grade directly below said point on a
proposed or existing roof.
Vail Village Master Plan
A majority of the properties in the PA Zone District are included within the Vail Village Master
Plan Boundary. None of the properties are located within the Commercial Core I area, however
several properties are located within the area delineated to be included in the Urban Design
Guide Plan.
Building Height Plan
Generally speaking, it is the goal of this Plan to maintain the concentration of low scale buildings
in the core area while positioning larger buildings along the northern periphery (along the
Frontage Road), as depicted in the Building Height Profile Plan. This pattern has already been
established and in some cases these larger structures along the Frontage Road serve to frame
views over Vail Village to Vail Mountain. The Building Height Plan also strives, in some areas,
to preserve major views from public right-of-ways.
Building heights greatly influence the character of the built environment in the Village. This is
particularly true in the Village Core where typical building heights of three to four stories
establish a pleasing human scale.
The building heights expressed on this Illustrative Plan are intended to provide general
guidelines. Additional study should be made during specific project review relative to a
building's height impact on the streetscape and relationship to surrounding structures. Specific
design consideration on building heights are found in the Sub-Area section of this Plan and in
the Vail Village Urban Design Guide Plan.
A copy of the Conceptual Building Height Plan and other relevant sections from the Vail Village
Master Plan and Urban Design Considerations has been attached for reference.
Vail Village Urban Design Guide Plan
The Vail Village Urban Design Guide Plan was adopted by the Town of Vail on June 11, 1980
and subsequently revised on January 15, 1993. The Guide Plan represents collective ideas
about functional and aesthetic objectives for Vail Village. Diagrammatic in nature, the Guide
Plan is intended to suggest the nature of the improvements desired. It is based on a number of
urban design criteria which have been determined to be appropriate principles for guiding
change in Vail Village. As such, the Guide Plan is a response to current issues and perceived
problems, and intended to be a guide current planning in both the public and private sectors.
Guide Plan recommendations of particular importance to this request are:
A. Street Enclosure
B. Building Height
C. Sun/Shade
D. Views and Focal Points
A copy of each of these Design Considerations has been attached for reference.
VI. SITE ANALYSIS
In 1999, Staff prepared a site analysis for each of the properties in the Town of Vail that are
located in the Public Accommodation Zone District. The location of the properties was derived
from the Official Town of Vail Zoning Map. The purpose of the analysis was to provide a
comparative analysis of the development constructed on each of the respective sites. A copy of
the 1999 Site Analysis has been attached for reference.
VII. SURROUNDING LAND USES AND ZONING
According to the Official Town of Vail Zoning Map, properties zoned Public Accommodation are
generally located around the periphery of the village commercial core area. Further, the Vail
Land Use Plan designates the village commercial core area as "Vail Master Plan" Pursuant to
the Vail Land Use Plan, the Vail Master Plan designation indicates the Village Core Area where
development and growth is guided by the goals, objectives. and policies as outlined in the Vail
Village Master Plan (adopted November '18, 1986). An exception to the general spatial location
of the Public Accommodation Zone District around the periphery of the village commercial core
area is the Roost Lodge. The Roost Lodge is located at 1783 North Frontage Road. According
to the Vail Land Use Plan, the Roost Lodge has a land use designation of "Medium Density
Residential"
VIII. CRITERIA AND FINDINGS
A. Consideration of Factors Regarding the Proposed Code Amendment
Before acting on an application for an amendment to the regulations
prescribed in Title 12, the Planning & Environmental Commission and Town
Council shall consider the following factors with respect to the requested text
amendment:
1. The extent to which the text amendment furthers the general and
specific purposes of the Zoning Regulations; and
2. The extent to which the text amendment would better implement and
better achieve the applicable elements of the adopted goals, objectives,
and policies outlined in the Vail Comprehensive Plan and is compatible
with the development objectives of the Town; and
3. The extent to which the text amendment demonstrates how conditions
have substantially changed since the adoption of the subject regulation
and how the existing regulation is no longer appropriate or is
inapplicable; and
4. The extent to which the text amendment provides a harmonious,
convenient, workable relationship among land use regulations
consistent with municipal development objectives; and
5. Such other factors and criteria the Commission and/or Council deem
applicable to the proposed text amendment.
Before recommending and/or granting an approval of an application for a text
amendment the Planning & Environmental Commission and the Town Council
shall make the following findings with respect to the requested amendment:
1. That the amendment is consistent with the applicable elements of the
adopted goals, objectives and policies outlined in the Vail
Comprehensive Plan and is compatible with the development
objectives of the Town; and
2. That the amendment furthers the general and specific purposes of the
Zoning Regulations; and
3. That the amendment promotes the health, safety, morals, and general
welfare of the Town and promotes the coordinated and harmonious
development of the Town in a manner that conserves and enhances its
natural environment and its established character as a resort and
residential community of the highest quality.
IX. DISCUSSION ISSUES
The Community Development Department has identified a number of issues that we
believe need to be addressed during the review and' consideration of this text
amendment proposal. The following is a list of issues:
1. Impacts on building bulk and mass and the effects that may have on the
character of the area.
2. Impacts on the availability of light and air to surrounding uses.
3. Impacts on sun/shade on adjacent properties and public spaces.
4. Impacts on views from public spaces and established view corridors.
5. Impacts on the enclosure of streets and spaces between buildings.
6. Impacts on the urban design considerations with respect to the height of
eaves and overhangs.
7. Impacts on the development objectives of the Town of Vail.
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X. STAFF RECOMMENDATION ., , ,.;.,, ., '.. +
- ~ The Community,Dev.elopmen~pe~artment recommends thatithe final review of a request
~` for a recommendation to the Vail Town Councilwi~ ailovy for atext amendment to Section
12-7A-7 of the ,Vail Town Code, be fabled to the August 26,12002 meeffingofahe Rlanraingr , ~ , q ,,
and EnvironmentahComrrissioh. We further recorrj~end°tf~at the Panning and v ~ '
Env~~ronmental, the applicant,~the public and staff engage in~~dFaldgue with.:r~sp~et~,to •;,:,., {, ;;~~;
the 1s~d'eS sUrrbunding•'th~'prOpo~ed text amendment and identify questions that may
need further clarification,, prior to the Planning and,_ Environmental Commission
forwarding its ~r~cdmme~ndation"•ta-the`Uail Tdwn'Cnuncil::.
::..,
-XY'~ ~~•'.:ATTACHMENTS
A ~ , ~ .. 1. ? 3 .,.~ ~ d-15... e'
K ~~' ~ ; 'A: ~ ~ Conceptual Building Height Plan (Vail Village Master Plan)
B. Building Height Profile (Vail Village Master Plan) ~,
C. Vail Village Urban Desig'ii °Guid'elines :• ~~ , ~ ~ ' ... +r`' . a ,., b,.,. ~-. • ° `{
~f ~ e
`~,,.r ~ Hr ~'~ "D. 19.9~9Site Analysis
~~ ~~ .I+ - , x E.'~ ifi~;Typic~l Room Section
_.
.„.,.,,,~ Muftiple~.l'hotographs of the e~'sting Au~tna-Haus`;~Vail Nfountain Lodge aiid°tl~e
,. ,.
Tivoli Lodge ~ ~~ • ~~- • ~- ..'~ -
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G. Rendering of fut~rre Tivoli Lodges `: ~ .. ~~ --• - -
~.~''~~ H. Sun/Shade Plans'"`""
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--~~~~ ~;~_ ~~. _~ >~qr ~~CONCEPTUAL '
=-~=- -_°~-~ ~~='.~~;-\~ ~ ~ ~ „~i/ BUILDING
~~ \~ ~°
~' HEIGHT PLAN
LEGEND °__- -------__-~ \ \ \..;w~\ .~f,.; a°";Y", ,
tAA%IMUM RANGE OF BUILDING HEIGHT IN STORIES a `'.~ `\
A builtling Story is tlelinetl as 9 Teel of height _ ~a ~' i`~~~ ~ `
Ino root inctutletll. Exact height restrictions ~•.: ~
will he determined oy zoning. Varied root heights a37
within range specified is tlesired Icr each building
`~ DENOTES E%ISTING OR APPROVED BUILGtNGS WHICH .. •v,•.
DO NOT CONFORM TO THE CONCEPTUAL BUILDING
HEKaHT PLAN
SHADING DENOTES AREAS OF SIMILAR HEIGHT
VAIL VILLAGE PLAN
1 1
1 1
1.1 1 1 ~•
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.+
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'VIEW CORRIDORS (ELEVATION FROM FRONTAGE ROAD 1
BUILDING MASSING [VILLAGE CORE SECTION)
BUILDING
HEIGHT
PROFILE
VAIL VILLAGE PLAN
i ~~
v-~.o
33
~ ~ ~~
n P~ i`~
It is not intended to enclose all
Village streets with buildings., as in
the Core Area. Nor is it desireable to
leave pedestrian streets in the open
and somewhat undefined condition
evident in many other areas of Vail.
Rather, it is desired to have a
variety of ,open and enclosed spaces,
both built and landscaped which
create a string framework for
pedestrian walks as v+el l as visual
interest and activity.
D. STREET ENCLOSURE
While building facade heights should
not be uniform from building to
building, they should provide a
"comfortable" enclosure for the
street.
Pedestrian streets are outdoor rooms
whose walls are formed by the buildings.
The shape and feel of these 'rooms'
are created by the variety of heights
and massing (three-dimensional vari-
ations) which give much of the visual
interest and pedestrian scale unique
to Vail.
Yery general rules, about the perception.
of exterior spaces have been developed
(empirically) by designers, based on
the characteristics of human vision.
They suggest that:
an external enclosure is most
comfortable where its walls are
approximately ~ as high as the
width of the space enclosed;
if the ratio falls to,~ or less,
the space'seems unenclosed; and
if the height is
width, it comes
canyon.
greater than the
to resemble a
/attachment: C
Vail Village Urban Design Guidelines
I
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4
• Vail Village Urban Design Guidelines
Yn actual application, facades are
seldom uniform in height on both sides '
pf the street, nor is this desired.
Zhus, some latitude is appropriate
~in the application of this ~ - to - 1
ratio. Using the average facade height
• of both sides will generally still
be a guide fo the "comfortableness"
of the enclvsirre being created.
i
+- iG
Zn some ins~tuices, the 'canyon' effect
is acceptable and even desirable -
for example, as a short connecting
linkage between larger spaces - to
give variety to the walking experience.
` For sun/shade reasons, it is often -
advantageous to orient any longer
segments in a north-south direction.
Long canyon streets in an east-west
direction should generally_be
discouraged.
When exceptions to the general height
criteria occur, special design con-
sideration should be given to creating
a well-defined ground floor pedestrian
emphasis to overcome the canyon effect.
Canopies, awnings, arcade and
building extensions can all create
a pedestrian focus and divert
attention from upper building
heights and 'canyon' effect.
For other considerations on
building massing see:
Building Height
Sun/~ShaQe
views ~~
Street Edge
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5
Vail Village Urban Design Guidelines
Plazas, patios, green areas are im-
portant focal points for: gathering,
resting, orienting and should be
distributed throughout the Village
~lvith due consideration to:
- spacing
- sun access
- opportunities for views
- pedestrian activity
See also: _
Sun/Shade
Building Neight
Street Enclosure
Views
F. BUILDING NEIGNT
Basically,~the 'lillage Core is perceived as a mix of two and three story
facades ,. although there are also four and five story buildings. The mix
of building heights Dives variety to the street--which is desirable. The
height criteria are intended to encou~•aoe height and rassing variety and
to discourage unifor;~ building heights along the street.
The definition of height sha17 be as it is in the Vail tdunicipal Code. Building
height restrictions in Corr.~ercia7 Core I shall be as follows:
1. Up to 60~ of the building (building coverage area) may be built to a
height of 33 feet or less.
2. No more than 40~ of the building (building coverage area) may be higher
than 33 feet, but not higher than 43 feet.
3. Towers, spires, cupolas, chinneys, flagpoles, and similar architectural
features not useable as Gross Residential Floor Area may extend above
..the height limit a distance of not more than twenty-five percent of
the height limit nor more than fifteen feet.
4. The above heights are based on an assumed 3 feet in 12 feet or 4 feet
in 12 feet roof pitches. To accomncdate and encourage steeper roof
pitches (up to 6 feet in 12 feet), slight, proportionate height increases
could be .g ranted so.long as the height.of building side walls is not
increased (see diagram following).
,r
a
Vail Village Urban Design Guidelines
~ ~ ~ -
~ ~z
Height cf
side
wall
does not '
• - ~•' 'increase ,
8
_._.._.__r~..~---.. ~ .~
G.' VIEWS AND FOCAL POINTS
Vail's mountain/valley setting is a
fundamental part of its identity.
Views of the mountains, ski slopes,
creeks and other natural features
are reminders of the mountain
environment and, by repeated
visibility, are orientation reference
points. Certain building features
also provide important orientation
references and visual focal points.
The most significant view corridors
have been adopted as part of
Chapter 18.73 of the Vail Municipal
Code. The view corridors adopted
should not be considered
exhaustive. When evaluating a
development proposal, priority
should be given to an analysis of
the impact of the project on views.
Views that should be preserved
originate from either major
pedestrian areas or public spaces,
and include views of the ski
mountain, the Gore Range, the
Clock Tower, the Rucksack Tower
and other important man-made and
natural elements that contribute to
the sense of place associated with
Vail. These views, which have
been adopted by ordinance, were
chosen due to their significance, not
only from an aesthetic standpoint,
but also as orientation reference
points for pedestrians.
Development in Vail Village shall
not encroach into any adopted view
corridor unless approved under
Chapter 18.73. Adopted corridors
are listed in Chapter 18.73 of the
Vail Municipal Code. Whether
affecting adopted view corridors or
PAGE 8A
..h..a ,an~az
not, the impact of proposed
development on views from
pedestrian ways and public spaces
must be identified and considered
where appropriate. The Vail Land
Use Plan, Town Policies, the Urban
Design Guide Plans, and other
adopted master plans, shall be used
to help determine which views may
by affected, and how they should be
addressed.
(Ordinance No. 18, Series of 1992)
PAGE 9 ,
~.y+..a ,asv2
H: SERVICE AND DELIVERY
Any building expansion should
preserve the functions of existing
service alleys.
The few service alleys that exist in
the Village are extremely important
to minimizing vehicle congestion on
pedestrian ways. The use of, and
vehicular access to. those alleys
should not tie eliminated except
where functional, alternatives are
provided.
In all new and remodeled
construction, delivery which avoids
or reduces impacts on pedestrian
ways should be explored; and
adopted whenever practical, for
immediate or future usage. Rear
access, basement, and below-
ground delivery corridors reduce
congestion. Weather protection
increases delivery efficiency
substantially.
Below grade delivery corridors are •-
found in a few buildings in Vail
Village (Sitzmark/Gore Creek Plaza,
.Village Center, Vail Village Inn).
Consideration should be given to .
extending these corridors where
feasible and the creation of new
ones. As buildings are constructed
or remodeled, the opportunity .may
exist to develop segments of a
future system.
PAGE 10
~,~
~_
I. SUN/SHADE
~
Due to Vail's alpine climate, sun is
an important comfort factor, ,_
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I _
_
• especially in winter, fall and spring.
Shade areas have ambient ~1 ~)~(
~
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~ bUl(~!y~i
1
temperatures substantially below
those of adjacent direct sunlit areas.
O e.~-1 a~~~~ ~ ez~fli~
n all but the warmest of summer
days.shade can easily lower ~°
~
b~ .
temperatures below comfortable - i.
i
t
levels and thereby negatively impact ~ I _
!, ~ ~
uses of those areas. , ~ ~~
All new or expanded buildings - .• - ..... __ __ _ ,_ _ .__ ~_ __ _
~ ... _
shou d not substantially increase the ' - ' • •
spring and fall shadow pattern
(March 21 through September 23)
on adjacent properties or the public
~• 23 or
R.O.W. Marc(it 21 f
In all building construction, shade SUn a/1~(~
~ • ~ ~~
shall. be considered in massing and ~D°
1
1 I
overall height consideration. r>~~
Notwithstanding, suNshade
considerations are not intended to
restrict building height allowances,
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but rathe
to influence the massing g ~. •
of buildings. Limited height ~~ ~ 1
exceptions may be granted to meet -; '
this criteria.
Additions to existing buildings may
be created in several ways to avoid ~ - .
extending shadow patterns. ~ .. ;
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PAGE 11 -
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( tit.
wri~d /dd92
ARCHITECTURE/LANDSCAPE
+CONSIDERATIONS
~ao~s
Where visible, roofs are often one of
the. most dominant architectural elements
in any built environment. In the Village
roof form, color and texture are visibly
dor^inant, and generally consistent, which
tends to unify the building diversity to
a great degree.
The current expression, and objective,
for roofs in the Village is to form
a consistently unifying backdrop for
the architecture and pedestrian
' streetscape, and to avoid roofs which
tend to stand out individually or
distract visually from the overall
character. •
Roof Forms
Roofs within the Village are typically
gable in form and.of moderate-to-low
pitch. Shed roofs are frequently
used for small additions to larger
buildings. Free-standing shed
roofs, butterfly roofs and flat
roofs, can be found in the Village
but they are generally considered
to be out of character and inapprop-
riate. Hip roofs likewise are rare
and generally inconsistent with the
character of the Core Area. Towers
are exceptions, in both form and
pitch, to the general criteria, but
do have an established local
vernacular style which should be
respected.
~,
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WRFiFa2 ~ iNax~
12
Pitch
Roof .slopes in the VIllage typically
range from 3/12 to .6/12, with slightly
steeper pitches in limited applications.
Again, for visual consistency this
general 3/12-6/12 range should be
preserved. (See Construction below.)
Overhangs
Generous roof overhangs are also an
established architectural feature in
the Village - a traditional expression
of shelter in alpine environments.
Roof overhangs typically range from
3 to 6 feet on all edges. Specific
design. consideration should be given
to protection of pedestrian ways
adjacent to buildings. Tee falls,
snow slides, and runoff hazards can
be reduced by roof orientation,
gutters, arcades, etc.
Overhang details are treated with
varying degrees of ornamentation.
Structural elements such as roof beams
are expressed beneath the overhangs,
simply or decoratively carved. The
roof fascia is thick and wide, giving
a substantial, edge to the roof.
CompOS1t1OnS
The intricate roofscape of the Village
as a whole is,the result of many in-
dividual simple roof configurations.
For any single building a varied but
simple composition of roof planes is
preferred to either a single or a
complex arrangement of many roofs. As
individual roofs become more complex
the roof attracts visual attention
away from the streetscape and the total
roofscape tends toward "busyness" rather
than a backdrop composition.
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13
Stepped Roofs
" `s buildings are stepped to reflect
:xisting grade changes, resulting roof
stepsshould be made where the height
change :,will be visually significant.
Variations which are too subtle appear
to be more stylistic than functional,
and out of character with the more
straight-forward roof design typical
in the Yil]age.
Materials.
Wood-shakes, wood shingles, and built-
up tow and gravel are almost exclusively
used as roof materials in the Village.
(See Construction below.) For visual
;onsistency any other materials should
have the appearance of the above.
Construction
Common roof problems and design con-
siderations in this climate include:
- snowslides onto pedestrian walks
- gutters freezing
- roof dams and water infiltration
- heavy snow loads
Careful attention to these functional
details .is recommended, as well as
familiarity with the local building
code, proven construction details,
and town ordinances.
For built-up roofs, pitches of 4/12
or steeper do not hold gravel well.
For shingle roofs, pitches of 4/12
or shallower often result in ice
dams and backflow leakage under
the shingles.
14
Cold-roof construction is strongly
prefePred, unless warm-roof benefits
fora specific application can be
demonstrated. Cold-roofs are double-
roofs which insulate and prevent snow
melt from internal building heat. By
retaining snow on the roof, many of
the problems listed can be reduced.
Periodic snow removal will be required
and should be anticipated in the
design. -
Roof gutters tend to ice-in completely
and become ineffective in the Vail
climate, especially in shaded north-
side locations. Heating the interior
circumference with heat-tape elements
or other devices is generally nec-
essary to assure adequate runoff
control in colder months.
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PROPOSED AMENDMENTS TO THE PA ZONE DISTRICT
1/4/1999; rev. 3120, 7/25
Dwelling Common Rest., Retail, Site Building Land-
Site Area Units GRFA Area Recreation Coverage Setbacks Height scape
Allowable 25/ac 80% 35% of GRFA 10% of GRFA 55% 20/20/20 45'/48' 30%
D
~-
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v
Austria Haus .55 ac 56/ac ::'i:~/o- .,; 66% 16% 73% 2 -19 48 :.;:::;~~6~°
.Bavaria Haus 2.02 ac 22.2/ac 0~°/a 65% 12% ~: ~€0°~°
.: n/a 56' n(a...
Christiania .38 ac 35.5/ac $5°Iv 48% 8% :
~9~/° 0'-15' 44' ~%~`''
Galatyri Lodge
.50 ac
23/ac
~~°I~
21 %
0% ......
~: 33°~~
2'-8'
47'
nta'
Ramshorn .67 ac 23% 58~fe , n/a 0%
<.
Tivoli Lodge
.40 ac
60/ac '~ `: ~ ~'>«
>;,:;95:;1n:>~;:
n/a °
0 /°
:.:.;;;:<39;1~:.>;:;:>:
6 -16
47 /o
?<>~tf~<:>:.:;<
Vail Athletic Club
.69 ac
48.5/ac
1:~~°~o-
62°l0
102%
°
'- '
'
'~ Averages 39.5/ac 94% 52% 46% 25%
Other Vail'Villaae PA-Zoned Pro~erf~es
9 Vail Road .65 ac 41/ac
. 108°T~,
.
:, 35% 0%
~5;~~
° '-
2 18
51
:.. ,nla
Talisman .509 ac 31.4/ac ; ..:
::1~~8°f° n/a 0% '; 38~~° 0'-20' n/a ,~/a
First Bank .48 ac 12.5/ac ~1~° 21 0% 43°~° 8'-19' 29' ~0%
Swiss Chalet .78 ac 32/ac ° ~~ °`
t~~:~~?:':::: °
53 /0 °
29 /o ~ °
.::~$ ~v::,:.:..:
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TOWN OF VAIL ~
Department of Public Works & Transportation
1309 Elkhorn Drive
Yail, Colorado 81657
970-479-2158
Fax: 970-479-2166
www ci. vail. co. us
Memorandum
To: Vail Town Council
From: Department of Public Works
Date: September 10, 2002
RE: Gore Creek Promenade Pedestrian Bridge and Whitewater Park Update
Background
The Department of Public Works has been working on plans for two associated projects on the Gore Creek
Promenade. The first project involves replacing the existing pedestrian bridge, and the second involves
making improvements to the lowest feature of Vail's Whitewater Park (betweeri the International Bridge and
the pedestrian bridge). The following is an update on those projects.
The two projects are associated due to the fact that in order to improve the water park, the bridge must be
moved out of the way for access. The intent of the water park improvements is to make the feature a world
class rodeo hole. Installing a new, stronger bridge will allow for an increase in spectators for world class
Whitewater competitions and other special events.
;~
Whitewater Park Improvements
At this time, staff is working with J.F. Sato and Associates, an engineering consulting firm, to determine the
extent of the improvements to the park. Town Code requires that any improvements will not negatively affect
adjacent property owners. Once this is determined, the project will be presented to the Planning and
Environmental Commission for approval to perform grading in the floodplain.
Pedestrian Bridge Replacement
Staff is here today to request approval for the use of an artistic railing on the bridge. The proposed railing
consists of 10 foot long panels of perforated steel supported by a steel frame. Each panel portrays a portion
of an activity associated with Vail and its outdoor lifestyle. Additional details and samples will be presented
at the work session. The railing design was chosen by jury, and has been approved by the Art in Public
Places board. If the artwork is approved by the council, the bridge project will be presented to the Design
Review Board and final design drawings can be completed. Construction Documents for this project are
nearing completion and it should be ready for the bidding process by early October.
Scheduling
Staff hopes to have all approvals in place by the end of October, with a bid opening by early November. At
that time, actual costs for the work will be presented to the Town Council. (The total project cost is currently
estimated to be $150,000.) If the project is approved, materials for the bridge must ordered in December to
ensure delivery by the project start date.
The town's Army Corps of Engineers Permit for work on the water park expires on April 30, 2003. In order to
complete the water park by that date, construction should begin on or about April 1, 2003. This will also
allow time to complete the bridge and railing by Memorial Day and the nationally televised Teva Whitewater
Festival.
a®~• RECYCLED PAPER
THE BRIDGE STRUCTURE WILL CONSIST OF A 6"
THICK CONCRETE SLAB SUPPORTED BY ROLLED
STEEL "I-BEAMS".
THE BEAMS WILL BE PLACED ON THE EXISTING
BRIDGE ABUTMENTS WITH ONLY MINOR
MODIFlCATIONS TO THE ABUTMENTS.
THE OVERALL THICKNESS OF THE BRIDGE
SECTION WILL ONLY INCREASE BY 2' FROM THE
EXISTING SECTION.
W14x82, TYP.
Bridge Section
THERE WILL BE A TOTAL OF 16 ARTISTIC
PANELS. EACH DEPICTS AN ACTMTY
ASSOCIATED WITH VAIL'S OUTDOOR
uFESTYLE.
THE PANELS ARE CONSTRUCTED OF Ya"
PERFORATED STEEL OVERLAYED TO
CREATE THE IMAGES.
EACH PANEL WILL BE SUPPORTED BY A
SIMPLE STEEL FRAME AND HANDRAIL.
SEE THE ATTACHED SHEET TO VIEW ALL
OF THE PROPOSED IMAGES.
Gore Creek Promenade
Pedestrian Bridge Replacement Project
Railing and Bridge Detail
SPAgNG VALES
eErMrEEN r- ~ o'
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Elevation B -From upstream
Elevation C -From the south end of the bridge
Pedestrian Bridge Replacement Project
Railing Design and Layout
Artwork by: Lisa Fedon
Presented by: Art in Public Places
September 2002
Scale: 1/4"=1'
Scale: 1/4"=1'
Gore Creek Promenade
Elevation A -From the International Bridge Scale: 1/4"=1'
Plan View Scale: 1 "=10'
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DESIGN REVIEW BOARD AGENDA
Wednesday, September 4, 2002
3:00 P.M.
PUBLIC MEETING RESULTS
PUBLIC WELCOME
PROJECT ORIENTATION /LUNCH -Community Development Department
MEMBERS PRESENT
Clark Brittain
Bill Pierce
Hans Woldrich
Charles Acevedo
Margaret Garvey Rogers
MEMBERS ABSENT
SITE VISITS
1. .Vail Gateway - 12 Vail Road
2. Henninger residence - 2516 Arosa Drive
3. Kaufman residence - 1476 Westhaven Drive
4. Public Accommodation zone district tour
Driver: Allison
PUBLIC HEARING -TOWN COUNCIL CHAMBERS
Vail Gateway LLC DRB02-0256
Final review of proposed new signs
12 Vail Road/Lot N, Block 5D, Vail Village 1St Filing
Applicant: Vail Gateway LLC,
MOTION: Charles Acevedo SECOND: Bill Pierce VOTE: 5-0
TABLED UNTIL SEPTEMBER 18, 2002
2. Henninger residence DRB02-0260
Final review of proposed re-roof
2516 Arosa Drive/Lot 10, Block 10, Vail das Schone 1St Filing
Applicant: Dwight Henninger
MOTION: Hans Woldrich SECOND: Margaret Rogers VOTE: 5-0
APPROVED WITH 1 CONDITION:
Matt
Warren
1. That Elk's 300 Ib. forest green shingle be used with the facia, soffit, window and
door trim be painted to match the shingle.
1
~,
TOWN OF VAIL ~
12:00 pm
2:00 pm
3:00 pm
~ .,
3. Sonnenalp DRB02-0079 George
Conceptual review of proposed redevelopment
20 Vail Road/Part of Lots L&K, Block 5E, Vail Village 1St Filing
Applicant: Sonnenalp Properties, Inc., .represented by Braun Associates, Inc.
CONCEPTUAL - NO VOTE
4. Kaufman residence DRB02-0278 Allison
Conceptual review of proposed window/door addition
Coldstream Condos, Unit 25, 1476 Westhaven Drive/Lot 53, Glen Lyon Subdivision
Applicant: James and Jane Kaufman, represented by Fritzlen Pierce Architects
CONCEPTUAL - NO VOTE
5. Public Accommodation Zone District Text Amendment George
Conceptual review of a proposed text amendment to increase allowable building height in
the Public Accommodation zone district.
Applicant: Bob Lazier, represented by Jay Peterson
CONCEPTUAL - NO VOTE
Staff Approvals
Town of Vail Lionshead Auxilliary (Youth Center/Subway) Building DRB02-0250 Amanda
Re-paint
395 S. Frontage Road West/Lot 1, Block 2, Vail Lionshead Filing 1
Applicant: Town of Vail
Rogers residence DRB02-0268 Warren
Change to approved plans; construct a balcony in place of a crawlspace
860 Red Sandstone Drive/Lot 6, Block 2, Potato Patch Club
Applicant: Rosalin Rogers '
Williams residence DRB02-0277
Dead tree removal
302 Mill Creek Circle/Lot 7, Block 1, Vail Village 1St Filing
Applicant: Grant W. Williams
Judy
Lawson/Gold residence DRB02-0276 Warren
Re-roof
2825 Bald Mountain Road/Lot 1, Block 2, Vail Village 13th Filing
Applicant: Thomas Ward Lawson
Golf Course Island Bridge DR602-0281 Warren
Repair
1278 Vail Valley Drive/Unplatted
Applicant: Town of Vail
Hilliard residence DRB02-0262 Bill
New walkway
1801 Sunburst Drive/Lot 21-A, Vail Valley 3`d Filing
Applicant: Glenn R. Hilliard
2
:~
Chico residence DRB02-0265
Interior conversion
1234 Westhaven Drive/Liftside Condominiums
Applicant: Liftside C-51 Co LTD
Madero residence DRB02-0266
Interior Conversion
1234 Westhaven Drive/Liftside Condominiums
Applicant: Liftside B52 Inc.
McKeeta residence DRB02-0282
Deck extension
1808 Alpine Drive/Lot 14, Vail Village West 15t Filing
Applicant: Gordon S. McKeeta
Allison
Allison
Warren
The applications and information about the proposals are available for public inspection during
regular office hours in the project planner's office, located at the Town of Vail Community
Development Department, 75 South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-
2356,Telephone for the Hearing Impaired, for information.
3
PLANNING AND ENVIRONMENTAL COMMISSION
PUBLIC MEETING RESULTS
PUBLIC WELCOME
Monday, September 9, 2002
PROJECT ORIENTATION I - NO LUNC,~I Community Development Dept. 1:30 pm
MEMBERS PRESENT
John Schofield
Erickson Shirley
Chas Bernhardt
Doug Cahill
Rollie Kjesbo
PJIEMBERS ABSENT
Gary Hartman
George Lamb
®o
NOTE: If the PEC hearing extends until 6:00 p.m., the board may break for dinner from 6:00 - 6:30
Public Hearing -Town Council Chambers
2:00 pm
A request for an interpretation of the maximum height and calculation of average maximum
height requirements in the Lionshead Redevelopment Master Plan.
Applicant: Town of Vail Community Development Department
Planner: George Ruther
MOTION: Chas Bernhardt SECOND: Rollie Kjesbo VOTE: 5-0
TABLED UNTIL SEPTEMBER 23, 2002
2. A request for a recommendation to the Vail Town Council of an amendment to Section 12-7A-7
(Height), Vait Town Code, to increase the maximum allowable building height in the Public
Accommodation zone district and setting forth details in regards thereto.
Applicant: Bob Lazier, represented by Jay Peterson
Planner: George Ruther/Warren Campbell
MOTION: Chas Bernhardt SECOND: Rollie Kjesbo
TABLED UNTIL SEPTEMBER 23, 2002
VOTE: 5-0
iY
TOWN OF VAIL ~
i
3. A request for a conditional use permit, to allow for a public utility installation, located at the
East Vail Water Tank, 5004 Snowshoe Lane/Summer Recreational Area, Vail Meadows
Filing 1.
Applicant: Town of Vail
Planner: Bill Gibson
MOTION: Chas Bernhardt SECOND: Rollie Kjesbo VOTE: 5-0
TABLED UNTIL SEPTEMBER 23, 2002
4. A request for a final review of a final plat for a major subdivision; a request for a final review of a
conditional use permit to allow for a private educational institution and development plan
approval to construct employee housing; and setting forth details in regards thereto, located at
the site known as "Mountain Bell"/an unplatted piece of property, located at 160 N. Frontage
Rd./to be platted as Middle Creek Subdivision.
Applicant: Vail Local Housing Authority, represented by Odell Architects
Planner: Allison Ochs
MOTION: Chas Bernhardt SECOND: Rollie Kjesbo VOTE: 5-0
TABLED UNTIL SEPTEMBER 23, 2002
5. A request for a conditional use permit and an amendment to the approved development
plan, to allow for a temporary private educational institution, located at the Lionshead RV
Lot, 395 S. Frontage Road/Lot 1, Block 2, Vail Lionshead 1St Filing.
Applicant: Children's Garden of Learning
Planner: Allison Ochs
WITHDRAWN
6. A request for a minor amendment to an approved development plan, in accordance with
Section 12-8D-6 of the Vail Town Code, to allow for improvements to the Golden Peak Ski
Base, located at 458 Vail Valley Drive/Tract F,Vail Village 5th Filing and 498 Vail Valley
Drive/Tract B, Vail Village 7th Filing.
Applicant: Vail Resorts, Inc.
Planner: Bill Gibson
STAFF APPROVED
7. Approval of August 26, 2002 minutes
MOTION: Doug Cahill SECOND: Rollie Kjesbo VOTE: 5-0
8. Information Update
The applications and information about the proposals are available for public inspection during
regular office hours in the project planner's office located at the Town of Vail Community
Development Department, 75 South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-
2356, Telephone for the Hearing Impaired, for information.
Community Development Department