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2004-12-21 Support Documentation Town Council Work Session
,r i -~/ORFC SESSION ACaEN®A VAIL T®1NN C®UNCIL CFIAM~ERS 75 S. Frontage Road W. Vail, C® 8'1657 1.®® P.~i., TUESDAY, DECEMBER 2'I, 2®04 N®TE: Tis~aes of items are approxirraate, subject to change, and cannot be relied upon to deteranine at what time Councii will consider an item. 1. George Ruther ITEM/T®PIC: PEC/DRB Update. (30 min.) 2. Lorelei Donaldson ITEM/T®PBC: Vail Local Marketing District Advisory Committee (VLMDAC) Interviews. (30 min.) ACTT®N REQUESTE® ®F C®UNCIL: Appoint five applicants to the VLMDAC for a term of two years each (through December, 2006). Please note that the fifth vacancy is a committee seat held by a member of Vail Resorts, Inc. (VRI). Currently, this appointment is held by Ian Arthur, representing VRI. Bill Jensen of VRI, was contacted and he confirmed that Ian Arthur will continue to represent VRI on the VLMDAC. BACICC9R®UNI) RATI®NALE: There are currently four vacancies (plus the VRI vacancy) on the VLMDAC. The Town received seven (7) applications for the vacancies. Four applicants are incumbent members of the VLMDAC (noted by asterisks below). The Council needs to interview each applicant at the work session and then appoint five applicants to the Vail Local Marketing District Advisory Council at the evening meeting. The applicants are as follows: ~''-fi"'h.. ~ Todd Gerhke J. Scott Gubrud ~ Robert Llewellyn Rick Scalpello Beth Slifer* Pamela Stenmark* 9 Christine V1/erner* Ian Arthur, VRI representative (no letter attached) I have also enclosed an attendance summary for the VLMDAC for your review. ~'s Denotes Board Members who would like to be re-appointed. RECOMMENDATION: Appoint a total of five members to the VMLDAC including Ian Arthur, representing VRI for two year terms each. 3. Carl Walker ITEM/TOPIC: Vail Memorial, Park. Request to repay working capital loan or accept as contribution and sponsorship of the Memorial Park. (15 min.) BACKGROUND RATIONALE: In 2003, Council granted a $50,000 loan to cover start up costs including design and construction of the Vail Memorial Park. The board of directors for the park is now in a .position to start re- payment of that loan; however, they have submitted an alternative proposal for Council's consideration. If the Council would be so inclined, the board would gratefully accept the contribution of that original amount, entitling the town to become a "benefactor" of the Memorial Park. STAFF RECOMMENDATION: In that the town has already contributed the land at no cost to the Vail Memorial Park, the staff requests the loan of $50,000 be repaid to the town and the Vail Memorial Park Board of Directors includes the Town of Vail as a benefactor. 4. Brett Lloyd ITEM/TOPIC: Seibert Circle Redesign process. (30 min.) Streetscape Committee Public Works Admin. ACTION REQUESTED OF COUNCIL: Direct the design team to proceed with a design for Seibert Circle. Review design themes and advise and approve a direction. Review and approve a plan for community input. Review and approve a schedule. Set budget for the project. BACKGROUND RATIONALE: The Art in Public Places board has recommended Seibert Circle is redesigned in conjunction with the streetscape improvements on Bridge Street and Hanson Ranch Road. By cor~Ging the cobble paving on Bridge Street into the plaza, Seibert Circle will appear more fully integrated into the new village design. A new design for Seibert Circle should include a central feature that will have appeal throughout each season of the year and could include light, water, ice, fire, seating and green space. Seibert Circle would continue to function as a gathering place. A preliminary budget for the project has been developed and Vail Resorts has tentatively pledged $500,000 to assist with the cost of a new public art feature. '~ REC®nANIEN®~aT@®IV: AIPP has made the further recommendation the existing sculpture is relocated to a park-like setting. 5. Russ Forrest VTEflfl/T®PVC: Update on Conference Center Parking and discussion.with Vail Resorts on transit center options in Lionshead. (30 min.) ACTV®N REQUESTEID ®F C®UNC9L: Before finalizing the Master Plan for the Conference Center, two critical issues need to be reviewed with the Town Council. First the Conference Center master plan evaluated the various options for locating a transit center in Lionshead based on the Lionshead Master Redevelopment Plan. The second issue involves how much parking should be located underneath the conference center. After a meeting with Vail Resorts executives on December 7, 2004, staff wanted to discuss several ideas that were generated related to public parking and transit in Lionshead. I~EC®iVIN1EIV®ATI®IN: Not applicable 6. BTEf~IIT®PBC: Information Update. (10 min.) 7. BTENI/T®PBC: Matters from Mayor ~ Council. (10 min.) 8. 9T[Ef~ll~'®PIC: Adjournment. (3:35 P.M.) NOTE UPCOMING MEETING START TIMES BELOW: (ALL TIMES ARE APPROXIMATE AND SUBJECT TO CHANGE) THE NEXT VAIL TOWN COUNCIL WORK SESSION MEETING WILL BEGIN AT 2 P.M. TUESDAY, JANUARY 4, 2005, IN VAIL TOWN COUNCIL CHAMBERS Sign language interpretation available upon request with 24-hour notification. Please call 479-2106 voice or 479-2356 TDD for information PLANNING AND ENVIRONMENTAL COMMISSION PUBLIC MEETING _,,. t~; December 13, 2004 ~tt'ht t~F V.~II, ` PROJECT ORIENTATION -Community Development Dept. PUBLIC WELCOME 12:00 pm MEMBERS PRESENT Chas Bernhardt Doug Cahill Anne Gunion Bill Jewitt Rollie Kjesbo George Lamb David Viele MEMBERS ABSENT Site Visits: 1. Crossroads - 141 and 143 Meadow Drive 2. Lighthall Residence - 483 Gore Creek Drive Driver: George NOTE: If the PEC hearing extends until 6:OOp.m., the Commission may break for dinner from 6:00- 6:30p.m. Public Hearing -Town Council Chambers 2:00 pm A request for a final review of a variance from Section 12-6H-6, Setbacks, Vail Town Code, pursuant to Chapter 12-17, Variances, Vai! Town Code, to allow for a residential addition, located at 483 Gore Creek Drive/Unit 8 (Texas Townhomes)/Lots 8 & 9, Vail Village 4`h Filing and setting forth details in regard thereto. Applicant: Diane Lighthall, represented by Michael Suman Architect, LLC Planner: Elisabeth Eckel ACTION: Approved with no conditions MOTION: Lamb SECOND: Jewitt VOTE: 6-0-1 (Kjesbo recused) Mike Suman, of Michael Suman Architect, further explained the request. Mr. Jewitt commented that a precedent had been set that justified passing the current proposal. The Commissioners had no further comments. 2. A request for final review of a variance, from Section 12-6G-6, Setbacks, Vail Town Code, pursuant to Chapter 12-17, Variances, Vail Town Code, to allow for a variance to allow for a residential addition, located at 4242 East Columbine Way/Lot 8, Bighorn Terrace, and setting forth details in regard thereto. Applicant: Kathryn Benysh Planner: Bill Gibson ACTION: Approved with condition(s) MOTION: Kjesbo ~ SECOND: Viele VOTE: 7-0-0 1. This variance approval shall be contingent upon the applicant receiving Town of Vail design review approval for this proposal: Bill Gibson introduced the project according to the memorandum. The Commissioners had no comment and there was no additional public comment. 3. A request for a final review of a conditional use permit, pursuant to Section 12-7H-5, Conditional Uses; Generally (On All Levels of a Building or Outside of a Building), Vail Town Code, to allow for a temporary seasonal structure within the Lionshead Mixed Use 1 zone district, located at 714 West Lionshead Circle/Parcel 3, Lionshead_ Penthouses and Lot C, Morcus Subdivision, and setting forth details in regard thereto. Applicant: Vail Corporation, represented by Mauriello Planning Group Planner: Warren Campbell ACTION: Approved with condition(s) MOTION: Kjesbo SECOND: Viele VOTE: 7-1-0 (Jewitt opposed) 1. That the applicant shall not erect the tent prior to May 1, 2005 and that the applicant shall remove the tent by no later than October 1, 2005, or within 5 days of the issuance of a temporary certificate of occupancy or final certificate of occupancy for the new conference space replacing the racquetball courts. This conditional use permit will expire on October 1, 2005. 2. That the hours of operation shall be from no earlier than 7:00 am to no later than 8:00 pm, seven days a week.. 3. That the applicant's operation of the temporary seasonal structure comply with all Town of Vail regulations regarding noise levels. 4. That the applicant install a minimum of six, 50-gallon planting pots, containing a combination of evergreen trees and flower plants in each pot, in association with the seasonal structure location. 5. ,That the applicant receives a Town of Vail building permit prior to erecting the tent. Warren Campbell introduced the project according to the memorandum. Dominic Mauriello, the applicant's representative, re-stated the applicant's request. Bill Jewitt commented that he was opposed to the request due to the visual aspects of the tent. 4. A request for review of a minor subdivision, pursuant to Chapter 13-4, Minor Subdivisions, Vail Town Code, to allow for a resubdivision of the West Day Lot, Vail Marriott Mountain Resort, and Gore Creek Residences properties, located at 720, 724, 728 West Lionshead Circle, 730 South Frontage Road West, and 825 West Forest Road/Lots A-D, Morcus Subdivision and Parcel 3 Lionshead Penthouses, and setting forth detail in regard thereto. Applicant: Vail Corporation, represented by Braun Associates, Inc. Planner: Warren Campbell ACTION: Approved with no condition(s) MOTION: Kjesbo SECOND: Lamb VOTE: 7-0-0 Warren Campbell introduced the project according to the memorandum. In the applicant's absence, neither the public nor the Commissioners had further input, other than Doug Cahill's statement that the subdivision would result in "cleaner" lot lines. 5. A request fora recommendation to the Vail Town Council on a proposal to establish Special Development District No. 39, pursuant to Article 12-9(A), Special Development District, Vail Town Code, to allow for the redevelopment of Crossroads, a mixed use development; a request for a text amendment to Section 12-2-2, Definitions, Vail Town Code, pursuant to Section 12-3- 7, Amendment, to add a definition for bowling alley; a request for a text amendment to Section 12-7E-4, Conditional Uses, Vail Town Code, pursuant to Section 12-3-7, Amendment, to add bowling alleys as a conditional use; and requests for conditional use permits to allow for the construction of an outdoor operation of the accessory uses as set forth in Section 12-7E-5 (ice skating rink); a major arcade to include indoor entertainment; a theater, meeting rooms, and convention facilities; multiple-family dwellings and lodges; and a private club to allow for the establishment of a for sale parking club, pursuant to Section 12-7E-4, Vail Town Code, located at 141 and 143 Meadow Drive/Lot P, Block 5D, Vail Village Filing 1, and setting forth details in regard thereto. Applicant: Crossroads East One, LLC, represented by Mauriello Planning Group Planner: Warren Campbell ACTION: Forward of a recommendation of denial MOTION: 6(jesbo SECOND: Viele VOTE: 5-2-0 (Gunion and Jewitt opposed) Warren Campbell introduced the project according to the memorandum. He stressed staffs' concerns with the bulk and mass and repeatedly emphasized the importance of "precedence- setting" in relation to height, bulk and mass, and other development standards. Jeff Winston of Winston and Associates and Town consultant, began by stating that the applicant had made efforts to revise the building according to the Planning and Environmental Commission's requests. The reduction in building height on the southwest side corner of the building and the architectural expression/style changes were deemed positive amendments as well. The overall question remained: were the impacts of the building going to be offset by the public benefit? Dominic Mauriello, the applicant's representative, explained some of the revised graphical representations which had been drafted since previous meetings. He continued to say that the applicant's team had met with the neighboring homeowners within Vail Village Inn Phase III and attempted to make changes that were sensitive to their location. Much attention had been paid to the facade of the building, with architectural accents that better fit the "alpine" look often replicated within the Town. Some height had been reduced from the building due to the reduction of floor height at multiple levels within the building. He stated that according to a recent topographic survey, the height difference between the proposed building and the neighbor to the west was 13 feet difference. Mr. Mauriello continued, stating that the Commercial Service Center zone district had not really changed since its inception in the late sixties. The building height regulation was one of the most restrictive within the Town, he continued. He commented that density had been calculated differently for:some of the projects previously approved within the Town. He commented that the public benefits of the project would be manifest in the plaza and ice rink, the heated pavers, and the median to be constructed on the Frontage Road. Mr. Mauriello stressed that the "public" uses being proposed, such.as movie theaters, a bowling alley and a club, were badly needed by the Town of Vail and would probably not be provided by any other developer, ever. He stated that the examples being set by Crossroads were ones of huge public benefit. Tom Carpenter, president of the Vail Village Center Association and a longtime properly owner within the Village, expressed his support of the project. Doug Cahill then asked for a show of hands to represent support of the project. An overwhelming majority of persons within the full room raised their hands. Joe Stauffer,a business owner within the Town, stated that if bowling alleys were needed to "bring people back to Vail", Vail was in poor shape. Parking was a commercial enterprise, and therefore-had been provided for, with ease, by the developer. He stated the benefits of accommodation units and hotel beds, which prompted visitors to feed money back into the Town economy, were far different from the proposal under discussion, which incorporated only for-sale units. He finished by saying that for every person that was in support of the project, there was a person who was not in support of the project. Doug Cahill then asked for a show of hand to represent disapproval of the project. Several hands were raised. Dean Hall, president of the Village Inn Plaza Phase III Association, expressed concerns that Staff had not addressed, in its conditions, i.e. the vegetation that existed on the property to the west of the proposal. He finished, saying that he concurred with the staff's recommendation. Jim Lamont, Vail Village Homeowner's Association, commented that many of the arguments regarding public benefit would not need to be addressed if the project were not being considered as a Special Development District (SDD). A brief comparison was made between the Core Site, Vail Plaza Hotel, and the Crossroads project, in relation to density, height, and other standards. Staff presented some information which was obtained from the approved projects and how they all compared to each other. The biggest question at hand was whether the public benefits of the project outweighed the deviations of the project. It was stated by Russell Forrest that "a threshold" would indeed, be passed with the passage/approval of this project. In response to Mr. Lamont's concerns about the operation of the units, Mr. Mauriello stated that the condominium units would operate much as a hotel would, at a very high level. Mr. Lamont commented that though the Town could not require that the project incorporate hotel units, the Town did have some leverage in ensuring that the developer provided hotel-type amenities within the building. He continued, saying that the provision of parking and the possibility of a round-about should be defined as public benefits to the Town. He finished by stating that the Association had no particular position on the proposal. Deborah Whitman, a resident and real estate broker within the Town, stated that many of her clients had been migrating to the west due to the fact that the Town was deteriorating. She felt that the PEC should continue to work with the developer to improve/approve the project. Bill Jewitt commented that because Crossroads is not within the smaller scale area of the. Village, the project could be approached with "different eyes". He agreed that around-about should be strongly considered as a part of the project to address the traffic impacts. He added that a public benefit could be defined as "something that causes you and I to choose to live here". Consequently, just as Vail Resorts makes money from skiers, a developer who profits from a project can, at the same time, be providing a public benefit. Rollie Kjesbo asked for clarification on the traffic impact fee. Mr. Mauriello clarified that the proposal was to pay the impact fees exactly as every other approved development within the Town had. Tom Kassmel, Town Engineer, commented that a final traffic study had not been conducted from which to assess impact fees and draw final conclusions. Mr. Kjesbo's two concerns included the existence of warm beds and the issue of bulk and mass. He did not want to allow this project a height greater than what Four Seasons had been granted. In sum, he commented that he would like the applicant to work further with neighboring property owners. George Lamb complimented the staff on the work and research that had transpired prior to this presentation. He suggested that the parking allocation remain flexible. He was not in favor of a strict rental program, but felt that some lock-off potential be encouraged within the building. Rejuvenation within the Town was definitely a necessity. Additionally, the changes which had been made thus far to the aesthetics of the building were an improvement from the initial proposal. He looked forward to hearing about the plans for public art on the site. The largest issue, he finished, was that of bulk and mass, particularly on the west side of the building. Anne Gunion summed up her thoughts by agreeing with both staff and the applicant. There is no doubt that the building "would change the character of Vail". As a member of the PEC, she did not feel that it was within her purview to dictate the future direction of the Vail aesthetic. She agreed with the comments regarding rejuvenation, but was hesitant to speak in favor or against a project that would definitely change the nature of the Town. She finished by stating that Vail did need to address the future and maintain public benefits as such in the process. David Viele agreed that Town Council should be the body making these types of decisions. He commented that the tallest building in Aspen was four stories tall, a fact which he noticed upon a visit there last weekend. He stressed the importance of setbacks, particularly when dealing with tall structures. The encroachment into the setback on the northwest side would preclude the neighboring property owner from expanding, should he/she ever decide to do so. The Town should have perpetual access to the plaza, if it was to be truly considered a public benefit. Regarding traffic, the impact fees should be exponential in nature. The round-about was a good idea and should continue to be considered. The project was getting closer to the approval phase, with the exception of the west end of the building, he finished. Chas Bernhardt commented on the lack of compliance with the Town's Master Plans. However, he felt that this project was not in disagreement with the Master Plan but rather furthered the goals of the plans, such as increasing skier numbers, providing vitality as a destination resort, etc. He stated that the applicant had done significant research to decipher what the desires of the community are. He commented that the materials being proposed were all natural and of a high quality and should be encouraged. Employee housing, market demands, and other issues were already being thoroughly addressed by the applicant. Two options existed to make certain businesses viable: mill tax levies, or a developer who will subsidize such businesses. The Master Plans should serve as a guide and did not necessarily need to be strictly followed, he added. Mr. Bernhardt's main concern was the setback on the west side of the building. The neighbor on that side of the building was the only neighbor that the applicant needed to deal with. He stated that the only two issues to keep him from voting in approval of the project were the traffic study and the northwest corner. Doug Cahill agreed that this project could dictate the future of Vail. Bulk and mass was the primary concern. The progress that had already been made on this project was commendable and the Board would continue to critique the project in order to make it the best possible proposal. Keeping warm beds "warm" should continue to be discussed.. He felt fine with the density, the landscape, and the open plaza, which he thought would be a substantial addition to the Town. Parking should never revert to a for-sale system. This project would bring some excitement and a new generation to the area. However, the bulk and mass needed to be revised for the project to be feasible and approvable by the Planning and Environmental Commission. The proposed round-about would be a positive addition to the Town. Good neighborliness would be demanded between the northwest property owners, he continued. Mr. Cahill finished by saying that the project still needed some work and then asked the applicant how he would like to proceed. Mr. Mauriello stated that the applicant was ready for the PEC to vote on the project. Mr. Jewitt moved to approve the project but. his motion was not seconded, thereby the motion failed. Mr. Kjesbo moved to deny the project and some discussion ensued regarding a recommendation to Council to discuss some policy changes that might make this and future projects within this district more viable. A moratorium on height and the antiquity of the Commercial Service Center zone district were brought up as possible issues to address with the Town Council. 6. A request for a final review of a variance, from Section 12-6G-8, Density Control, Vail Town Code, pursuant to Chapter 12-7, Variances, Vail Town Code, to allow for additional gross residential floor area and dwelling unit, located at 4690 Vail Racquet Club Drive/Nail Racquet Club Condos, and setting forth detail in regard thereto. Applicant: Racquet .Club Owners Association, represented by TRD Architects Planner: Matt Gennett ACTION: Tabled to January 10, 2005 MOTION: Viele SECOND: Lamb VOTE: 7-0-0 7. A request for revision to the final plat, pursuant to Chapter 13-4, Minor Subdivision, Vail Town Code, to allow for additional gross residential floor area, located at 1094 Riva Glen/Lot 4, Spraddle Creek Estates, and setting forth details in regard thereto. Applicant: W&B Development, LLC, represented by Tim Losa, Zehren and Associates, Inc. Planner: Matt Gennett WITHDRAWN Approval of November 22, 2004 minutes ACTION: Approved MOTION: Viele SECOND: Lamb VOTE: 7-0-0 9. Information Update 10. Adjournment - 5:25 pm MOTION: Jewitt SECOND: Viele VOTE: 7-0-0 The applications and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Town of Vail Community Development Department. Please call (970) 479-2138 for additional information. Sign language interpretation is available upon request with 24-hour notification. Please call (970) 479-2356, Telephone for the Hearing Impaired, for information. Community Development Department Published December 10, 2004, in the Vail Daily. DESIGN REVIEW BOARD AGENDA L`,, December 15, 2004 ~' 3:00 P.M. PUBLIC MEETING PUBLIC WELCOME PROJECT ORIENTATION /LUNCH -Community Development Department MEMBERS PRESENT Bill Pierce Margaret Rogers Diana Mathias Joe Hanlon Peter Dunning MEMBERS ABSENT SITE VISITS 1. Cummings Residence - 5135 Main Gore Drive 2. Affa Residence - 4094 Lupine Drive 3. Manor Vail - 595 East Vail Valley Drive 4. Shannon Residence - 245 Forest Road Driver: George PUBLIC HEARING -TOWN COUNCIL CHAMBERS 11:OOpm 2:OOpm 3:OOpm Shannon Residence DR604-0374 Bill Firial review of new construction .(new single family) 245 Forest Road/Lot 22, Block 7, Vail Village Filing 1 Applicant: Mike and Mary Sue Shannon, represented by K.H. Webb Architects ACTION: Approved with condition(s) MOTION: Rogers SECOND: Dunning VOTE: 5-0-0 CONDITION(S): 1. Prior to the application for building permits, the applicant shall revise the driveway design per the Public Works Department's engineering standards. 2. The roof shall be natural cedar shake material. 2. Lot 3, Forest Place Residence DRB04-0487 Bill Final review of new construction (new single family) 612 Forest Place/Lot 3, Forest Place Applicant: Glendore Development, represented by Larry Deckard, Architect ACTION: Approved with condition(s) MOTION: Rogers SECOND: Hanlon VOTE: 5-0-0 CONDITION(S): ~ 1. Prior to the application for building permits, the applicant shall submit documentation demonstrating compliance ~niith the Fire Department's access/staging standards. 3. Affa Residence DRB04-0604 gill Conceptual review of a residential addition (garage addition) 4094 Lupine Drive, Unit A/Lot 5, Bighorn 3`d Addition Applicant: Roger and Marilyn Affa, represented by John M. Perkins ACTION: Conceptual - No Vote 4. Cummings Residence DRB04-0610 Bill Conceptual review of new construction 5135 Main Gore Drive/Lot 4, Block 1, Bighorn 5th Addition Applicant: Greg Cummings ACTION: Conceptual - No Vote 5. Manor Vail Lodge DRB03-0155 Warren Conceptual review of proposed exterior modifications (residential addition) 595 East Vail Valley Drive/Lot A, Manor Vail Applicant: Manor Vail Lodge Association, represented by Zehren Associates ACTION: Conceptual - No Vote 6. Gagner Residence DRB04-0587 Elisabeth Final review of a minor alteration (hot tub enclosure) . 4284D Columbine Drive/Re-subdivision of Bighorn Lot 20, Streamside Duplexes Applicant: Tim Gagner, represented by Bobby Ladd ACTION:' Approved with no conditions MOTION: Rogers SECOND: Hanlon VOTE: 5-0-0 7. Crack of Noon DRB04-0361 Elisabeth Final review of a residential addition (bedroom addition) 1722 Buffehr Creek/Lot 5, Block A, Lia Zneimer Applicant: Mr. and Mrs. Babel, represented by K.H. Webb Architects ACTION: Approved with condition(s) MOTION: Rogers SECOND: Mathias VOTE: 5-0-0 CONDITION(S): 1. Prior to receiving a TCO from the Planning Department, the applicant shall ensure that an amended plat, reflecting the new 4500 square foot building envelope configuration, is on record with Eagle County. 8. Dantas Residence George Conceptual review of new construction (three new single-family units) 1772-1788 Alpine Drive/Lots 10, 11, and 12, Vail Village Filing 2 Applicant: Mike and Dave Dantas ACTION: Conceptual - No Vote 9. Lionshead Core Site Hotel DRB04-0305 ~ George Final review of a major exterior alteration (new mixed-use development) 675 Lionshead Place/(a complete legal description is available for inspection at the Town of Vail Community. Development Department upon request). Applicant: Vail Resorts Development Company, represented by Braun Associates, Inc. ACTION: Tabled to January 5, 2005 MOTION: SECOND: VOTE: 10. Presentation of Ce-Dur Shake Alternative DRB04-0607 George Conceptual review of new roof material Endur-all Technologies, Inc. Paul J. Hoskinson - ,4CTIOf\I: Conceptual - Rlo Vote Staff Approvals Lionshead Vision Center DRB04-0599 George Final review of a sign 531 West Lionshead Place/Lots 1, 2, 3, Block 1, Lionshead Arcade Condominiums Applicant: Vail Resorts, lnc., represented by Mauriello Planning Group, LLC Timber Falls Condominium Association DR604-0605 Joe Final review of a minor alteration (hot tub deck) 4572 Meadow Drive/Timber Falls Condominiums Applicant: Timber Falls Condominium Association, represented by Jeff Cheley Kukar Residence DR604-0611 Final review of a minor alteration (tree removal) 2942 Bellflower Drive/Lot 8, Block 8, Vail Intermountain Applicant: Bernie and Mary Kukar Joe Lighthall Residence DRB04-0596 Elisabeth Final review of a minor alteration (new dormer) 483 Gore Creek Drive/Lots 8 and 9, Vail Village Filing 4 Applicant: Diane Gamel Lighthall, represented by Michael Suman, Architect KC Duplex DRB04-0609 Warren Final review of change to approved plans 1260 Westhaven Circle/Lot 29, Glen Lyon Subdivision Applicant: Mitchell Morgan, represented by Peel Langenwalter Architects The applications and information about the proposals are available for public inspection during regular office hours in the project planner's office, located at the Town of Vail Community Development Department, 75 South Frontage Road. Please call 479-2138 for information. Sign language interpretation available upon request with 24 hour notification. Please call 479-2356, Telephone for the Hearing. Impaired, for information. 0 °I~WN OF YArILL Town Clee-Iz MEMORANDUM TO: Town Council members FROM: Lorelei Donaldson, Town Clerk RE: Letters of Interest for the Vacancies on the Vail Local Marketing District Advisory Committee (VLMDAC) DATE: December 16, 2004 The following is a list of interested community members that will be interviewed for the Vail Local Marketing District Advisory Committee (VLMDAC) vacancies at the December 21, 2004 work session. The letters of interest and resumes are attached for your review. The Town Council needs to appoint five applicants to the VLMDAC for a term of two years each (through December, 2006). Please note that the fifth vacancy is a committee seat held by a member of Vail Resorts, Inc. (VRI). Currently, this appointment is held by Ian Arthur, representing VRI. Bill Jensen of VRI, was contacted and he confirmed that Ian Arthur will continue to represent VRI on the VLMDAC. The Town received seven (7) applications for the vacancies. Four applicants are incumbent members of the VLMDAC (noted by asterisks below). The Council needs to interview each applicant at the work session and then appointment five applicants to the Vail Local Marketing District Advisory Council at the evening meeting. The applicants are as follows: Todd Gerhke J. Scott Gubrud Robert Llewellyn Rick Scalpello Beth Slifer* Pamela Stenmark* Christine Werner* Ian Arthur, VRI representative (no letter attached) I have also enclosed an attendance summary for the VLMDAC for your review and consideration.. 75 South Frontage Road .Vail, Colorado 81657.970=479-2136/ FfIX 970-479-2320 • www. vailgov.com ~ 0 RECYCLEDP.IPER ~~ 0 1 Lorelei Donaldson VLMDAC & CSE~~ _ . , _. Page.1 J Erom: "Todd Gehrke" <todd@rockymtncon.com> To: <Ionaldson@vailgov.com> Date: 12/13/2004 9:14:58 AM Subject: VLMDAC ~ CSE Good morning Lorelei, I am writing to express an interest in both the Vail Local Marketing District Advisory• Council and the Commission on Special Events. I would love to participate in both councils and help in any way I can. I currently am the Director of Sales and Marketing for Rocky Mountain Connections throughout the Vail Valley. We are a Destination Management Company that specializes in group logistics and special events. RMC works throughout the Valley directly with Hotels and bringing in corporate business and association groups. My input and group knowledge would be very positive in helping to strengthen business in the shoulder seasons. RMC also works very hard to create Special Events in the Vait Valley that are "over the top" and exceed the expectations of every guest. I feel that my understanding of such events and operations background would be very beneficial as well. I am a resident of Vail and am very involved in current organizations and town issues. Thanks so much for your time and I look forward to participating. Todd Gehrke Sales Manager Vail, Beaver Creek,& Bachelor Gulch Rocky Mountain Connections 970.766.0040-P 970.766.0060-F <mailto:todd@rockymtncon:com> todd@rockymtncon.com <http://www.rockymtncon.com> www.rockymtncon.com Yam„ ~a {p~-~ "tl `h December 13, 2004 Ms. Lorelei Donaldson Town of Vail 75 S. Frontage Road Vail, CO 81657 Dear Ms. Donaldson: I am writing pursuant to providing my application and interest for the available positions within the Vail Local Marketing District Advisory Council. This is clearly a critical function in helping diversify our product offerings and the ultimate economic impact on the Town of Vail along with our individual businesses. I have enclosed a current resume to help provide more details on my professional and educational background. As you can see, I have resided in several mountain communities over the past 16 years along with being actively involved in helping promote business on a destination and statewide level. It is my belief that involvement of this type by vested partners is critical to our industry's success and that working collectively together will always generate greater results. As indicated in the resume, I have currently finished my term as Past President of the non-profit organization Destination Colorado (www.destinationcolorado.com), whose primary function is to collectively market and sell the state of Colorado to the meetings and group segment. This is a true grassroots effort comprising of volunteers throughout the state's industry on a volunteer basis, who have been able to make strides in market penetration, sales/marketing coordination and communication with our membership and industry/governmental partners. I see some principle parallels with VLMDAC of putting together a talented group of individuals that are willing to give a 100% commitment and work together to grow our collective business opportunities through the various sales and marketing disciplines. I would welcome the chance to be a part of that unique group of people and be able to make an impact through my contribution of experience and commitment. Page Two Ms. Lorelei Donaldson I truly appreciate the opportunity for your consideration of my application to help partner with the rest of the VLMDAC and Town Council in an effort have a greater economic impact on our local community. Please feel to contact me with any questions and I look forward to hearing from you regarding the appropriate next steps. Sincerely, J. Scott Gubrud, CHSP Director of Sales & Marketing Vail Cascade Resort & Spa P.O. Box 4733 Home 970.328.1272 220 Castle Peak Dr. Work 970.479.7029 Eagle, CO 81637 sgubrud@destinationhotels.com ~~ Cup CI-ISP (~o+rn~ssi®nao 7100 -Present: Val Caspde Resort ~ Spa Vail, CO Director of Sales & Marketing T100 -Present ° Responsible for $33 million in top-one Revenue with an annual occupancy of 54% and ADR of $226. ° Develop, implement 8 manage a6 aspects of Sales & Marketing plan for all components of the resort inducting Hotel, F&B, Spa 8 Gub and Condominiums ($3 million annually). . ° Successfufly implemented 4year $20 million dollar investment to reposition the resort in the luxury market ° Lead role in the development and successful launch of the $4 million remodeled Aria Spa 8 Gub. ° Manage and direct oversight of Sales and Reservations team, E-Marketing/Revenue Management, Resort Marketing and Dt1AC Sales, which entails a total team of 20 assodates. Lead rote in the implementation and migration of sales and catering software system. 11/96 - 7/00: Beaver Run Resort ~ Conference Center Bredcenridlge, CO Director of Sales ~ Marketing TdJB -Present ° Responsible for $16.1 million in top~fine Room Revenue. Develop, implement & manage all aspects of Sales 8 P/larketing plan for entire resort ($900,000 annually). ° Manage Sales staff of 7 and Room Revenue Manager. ° Managed all aspects of $3.5 million Conference Center remodel. ° Restructure and expansion of Sales Staff. Director of Sales 99/96-6/98 ° Responsible for $6 million in Group Room Revenue and managed Sales staff of 6. ° Implementation of Windows based computer systems and Delphi software migration for Sales 8 Conference Services departments. ° Developed new in-house catering operation. ° Acquired and implemented new Sales & Catering software system- ° Transitioned from a manual to auxomated reservation system. 11/95-11/96: Lion Square Lodge & Conference Center Vail, CO Director of Sales ~ Marketing ° Restructured and created new sales, conference service and catering team. 1/91-1/95: Beaver Run Resort 8 Conterence Center National Sales Manager Breckenridge, CO Responsible for over $1 million in annual production for the National Corporate and Incentive markets. Awarded Sales Manager of the year 1991 and 1992. 5/90-1/91: The Inn at Keystone Sales/Conference Services Manager Keystone, CO Handled all group markets and Tour Operators for startup hotel. Coordinated all aspects of group itinerary and supervised all operational duties of the banquet department. 11/8&5/90: Keystone Resort Keystone, CO Assistant Front Office ManagerlOperations Supervisor ^ Managed front desk, tracking, van drivers and access departments with staffing base of 35 employees. • Directed and forecasted housekeeping activity level for 10 properties with 900 condominium/houses and handled front of house accounting functions for owner statements. Additional 1992 Present Board member, President and Past President of Destination Colorado Professional 1995 PSS III Certification Activities 1983 Educationallnstilute-AHMA Certified Hospitality Sales Professional Education 1988 University of Colorado at Denver FnancPJMarketing December 13, 2004 Vail Town Council 75 Frontage Road Vail, CO 81657 I am applying for a second term on the Vail Local Marketing District Advisory Council, having served on the Council for the past 3 'h years. Attached foryour review is a ropy of a resume {through retirement} which outlines my background qualifications from a professional point of view and my education (1ViBA}, As you can see from the resume, I have held marketing and sales positions with major corporations at every level. More important to the Town of Vail is the experience and, I believe, contribution made while serving as a member of the VLMDAC since mid-2000. I would suggest contacting Bill Siegel .and Scott Hanson. of Longwoods .International, Chris Jarnot of Vail Resorts and Beth Slifer and Kelly McDonald for their comments relative to my contribution during my tenure. I. believe that having strong professional marketing expertise. coupled with extensive experience with the Town of Vail marketing issues makes me an ideal person to continue to serve on the Council. Thank you for your consideration. Sincerely, ~=~1~ Robert L. Llewellyn 1220 Lionsridge Loop #3C Vail, CO 81657 970-476-8812 1220 Lionsridge Loop, ~3C Vail, Colorado 81657 (97~j X76-$812 ~~reeC ~l~Kl't1'n~ry A senior marketing and Sales executive with a consi::tent record of significant business gro~~•th i,:~ both North American and International markets. A leader with strengths in creating clear direction, relationship building, and mentoring along with a results orientation Q i rectorshi ~3s l~ir•ector -Corby Distilleries Limited Chairman -Management Resources Committee (succession planning and management ev~iuatiori; Member -Pension Committee Past Director - Im%est in Kids roundation Business Experience ROTHl1%IANS, BENSC)N & KEDGES 1990 - 1999 Senior Vice President -1tlarkekng and Sales, Canada Responsible for marketing and selling of the corrpan}J's X500 million line of tobacco products and for the development and training of 5 direct reports and 300 employees. Key Ach•,everrrents: • Developed a new mission and strategic direction to arrest an extended market share decline. • Restructured and re-motivated the sales operation. • Revamped totally the marketing department by recruiting an entirely ne~v staff of highly professional marketers. s Restaged major brands and successfull;- launched se<<~era1 ne3v products «~•ith a major emphasis on packaging graphics and sponsorships as the only tcvo remaining image enhancing tools available. • increased share of line cut tobacco Ynarket. • Reduced b}; 50^:o tl~e share decline of the cigarette m.arkc±. R OTI~`~~1_A `~ II~ TERiti'ATIO T.<~L 1993 - 1999 RegiorTal A~farketi~rg Director - Anterieas Regioj~ As part of the ~~~orlcl~vide ni6~rl:etirg gr~~ul~: ~ Deg-elope, int:;rnational bra~~d nlarketuzg hositioi~lgs ~,nd strategies. • Approved international brand advertising and pr~~niotionb~l ca:_rnpai~~s. I~(~BIERT I./• IJJJL.J~'FI,I,1'`. Pa~i~E 2 HTJI~'TER DGT TGLAS, Il'C: 1988 - 1-990 Vice President -Marketing and .Sales Responsible for the market;s-~g and saps of the 1'4'indoc~r Fashion Dis,~sion. Key Achievements: ~ Increased sa1Gs by 62°•% and market share from 40U'n to 6()~n. Developed neFV advertising and public relations ca~rpaigfr. ~ Developed a unique dealer incentive program. HAZEL, INC. ~ 1986 -.19$8 V.P. Marketing and New Product Development (specialty business products) S AI~~ISOI~~ITE CORPC;RATION 1984 - 1986 ice President -International Marketing Responsible for the sales and profits of the Export Dii~;sic~n with sales of ~ZO million, including the development and coordination of international marketing strategies and product development. L'ROI~~T & S~~LI_~-1SU~T TOBACC~~ CORPORATION Area Vice President -Far East and U..S: ~pera8ions 1977 - 19$4 Profit. responsibility for 15 markets anal U.S. 21'lilital"}' bases overseas ($75 million sales;~,18 million profit; 32 person staff}. Area Y'ice President - Eacrope, :'Diddle Past a~2d _4fricca Profit responsib~lit_y- for 60 countries (~95 miL'ion sales; X24 million profit; 22 person staff). I~df`eCtDr - FLPet~d Sales EflS~ Responsible for sales (~l billion) and i~a;~ageinont of business in eastG?-~~ Lnit~d States. Fi~~~: dv~ect reports with a staff of 700. 1e`sll.~(fleS 1u.~~«ger - ~~~r~rtteus~t \~ianaged salon and mei~cl~ndising h~ 12 states; vol~,tttte S30C? ~r-illi.on and s~Eics ~Urce of 3~~~0 laic=ple. a ~Z~B.F,RT I.. LLE~~' ~,LY~T P.=~:sE 3 THE GILLETTE CO~~TPA:~~' - TC)ueirle5 Dlvlsl~n Regional Soles Manager - ,Southern Region Assistant ~'~lanager -.Soles Planning i~~flrYtFger -,Sales FroiyEOhoft CLAIROL CORPORATION Soles Adrninistratio~~erehanclising Manager TITS PROCTER ~ G A.~IL'LE C~ ~i~%iPAi~l ~' Urtit.Sales Manager Drstriet l~ea~J Soles„u« Soles Representative Edi~ca~i~r~ 1~7~~ -- 19?7 1968 - 197U 1963 - 1968 M.B,A., 1975; B©ston Universiry B. S. Marketing, 1963, Pennsylvania State University December 15, 2004 Dear Council Members: I am seeking appointments to both the Vail Local Marketing District -Advisory Committee and the Vail Commission on Special Events. Together these two groups have annual budgets of more than $2 million, and I believe the 'Town of Vail should strive to get even more return from these expenditures than it has. Each committee is doing a respectable job of executing its individual missions, but they could both be more effective by working together as a tearxi. Unfortunately, they have held only one joint meeting in the past two years. They need to do a better job of aligning their individual missions so that each contributes to the success of the other. I also believe they need to develop better methods of measuring the results of their efforts. My record of getting things done speaks for itself, and I have the ability to think outside the box. I have an MBA in Marketing with roughly fifteen years experience in marketing & sales and fifteen years in finance & strategic planning. Witlrmy marketing, finance and special events- experience, I believe I can help both groups deliver better results. Rick Scalpello 970-479-1711 December 2, 2004 Vail Town Council Lorelei Donaldson Town Clerk 75 S. Frontage Road Vail, CO 81657 Dear Council Members, The mission of the VLMDAC is to attract visitors to Vail to contribute to the economic well-being of the town. Having served on the VLMDAC for several years and as Chair for the past 2.5 years. I would like to be reappointed. In the past 2.5 years we have hired Longwoods International to provide research and focus for the Marketing Program, we have changed ad agencies to gain a partner committed to our focus/mission, and we have finally created a measurable increase in guests and visitors from the Front Range and to a lesser degree from the targeted destination market of Dallas. At the same time we have enhanced the Vail Brand with research showing greater desirability for Vail as a summer destination in our target markets. The challenge ahead is "stay the course" and use our dollars wisely and creatively as the budget gradually increases. We will continue efforts for better coordination among our vendors and with existing non-profit partners i.e. Special Events Council. My marketing experience includes being a Product Manager @ Velsicol Chemical for 3 years as well as directing the marketing efforts of Slifer Designs. I spent two years on the committee to get state and TOV authorization to collect the Lodging Tax to fund Local Marketing. I believe the experience on the current Advisory Council is valuable for making informed and creative decisions for future marketing strategies and tactics. It is my hope to continue the trend of using marketing dollars to increase awareness of Summer Vail and ultimately increase overnight guests by influencing Individuals and Groups to make the decision to visit Vail. I appreciate your support of the Advisory Committee and your input as together we have evolved a more effective program. I would appreciate being reappointed so I can contribute to this important work for the Town of Vail. Sincerely, Beth Slifer December 8, 2~ bail Tovdn ~ncil ~ttrto Lorelei down Berk 75 5, Frontage Mail, ~ 81657 Dear Vail Tov~n ~ncit 250 South Frontage Road West • Vail, Colorado 81657 970-476-7810 • Fa,x 970-476-4504 • www.evergreenvall,com travel trends, the economy and outlook on tcwrism and tm mein a variety of contacts. I believe this. extra involvement aids me in analyzing issues facing VLMDAC and proves a perspective beyrmd our Town limits. I ~~ appreciate ~ oPp~n~Y ~ oantin~ to serve on the YLMDAC and am aware of the oonsideral~e commitment of time and energy ~ ~ ~l• Rung the bodging Community on the VtMDAC, or any other local business for that trtatter, requires ~~" ~ ~ ~ a~ a desire to serve the community in a capacity that wi{I help ir~rease summer and off peak business. I furtl~er believe that the VlMDAC has made grew ~~ stnx~g and cc>r~istent marketing and advertising message and is P~ e~ greater aNrareness and m off peeiic in the years to come. Unfortunately I wit{ be out of state on the date selected for ~t~views; my travel plans were confirmed in A~ust, therefore I will not be able t© change them. I would, however, be avai~ble for a ptxxie interview or an in-pefson interview on an alternate date,. . Thank you for your consideration arxi I look forward th continuing my activities with VLMDAC. s~ ~,~~ Pamela Stenmark December 14, 2004 Vail Local Marketing District Board of Directors 75 South Frontage Road Vail, CO. 81657 To the Vail Local Marketing District Board of Directors: Please accept this letter as my sincere and hearty application for re-election to the Vail Local Marketing District Advisory Council. My qualifications include involvement in Vail's lodging community since '@ 983. Additionally, I am Senior Manager at The Unland Company, a brand development and marketing communications firm. I have local work experience in the lodging community extending from serving as an assistant general manager to a director of marketing to my now current vocation as an independent marketing advisor. My client list has included Lodge Tower, Vail Mountain Lodge and Spa, Vail Spa, Lodge at Lionshead, and Antlers. I also have local clients outside of the lodging community including the real estate and retail sectors. Furthermore I am the founder of Vail Select, a membership group of independently managed Vail properties. With The Unland Company I am currently working both nationally and internationally with clients such as Lockheed Martin Corporation and DuPont on value proposition and "voice of the customer" projects. My educational background includes a bachelor's degree from DePauw University in both English and Psychology, plus a Masters in International Management from Thunderbird University. Lastly, since 1987 I have been a property owner in the town of Vail, having first visited Vail during the summer of 1968. Serving on the advisory council since summer of 2002, I have seen and been a part of some very positive changes in both strategy and accomplishment. It has ~. been an exciting challenge for us as a group, and I am anxious to continue the work we have started. I believe I bring a unique perspective to the advisory council, both in terms of my work experience and my historical viewpoint. I would be honored to continue to contribute to the Vail community in this capacity. Please note that due to a previous commitment, I will not be in town on interview day, December 21St. I am sorry not to have the opportunity to speak with you. I regret the inconvenience it might cause; however, I am available for a phone interview or a personal interview at a later date. It would be a pleasure to meet with you all. In the meantime, your questions are welcome. I can always be reached via the contact information below. - Thank you again for the opportunity. Sincerely Submitted, Christine Werner 1476 Westhaven Drive #13 Vail, CO. 81657 970.376.4405 Christine@vail.net ~aa9 L®cal Marketing Aves®ry C®uncil ~tter~dance Summa ~00~ Mar. Apr. May June July Aug. Sept. Nov. Dec. ATTENDED Seth Slifer Sob Llewellyn Chris Jarnot Christine Werner Greg Moffet bfenny Friedman <'Celli McDonald Mia Vlaar Pam Stenmark Sally Hanlon Steve Rosenthal ®®~ Beth Slifer Bob Llewellyn Chris Jarnot Christine Werner Greg Moffet 6(enny Friedman Pam Stenmark Sally Hanlon Steve Rosenthal ®®~ Beth Slifer Bob Llewellyn Christine Werner Greg Moffet 14enny Friedman Pam Stenmark Steve Rosenthal Andrew I(arow Ian Arthur YES YES YES YES YES YES YES YES YES NO NO NO YES YES YES NO NO NO YES YES YES YES YES YES YES YES YES N/A N/A NO YES YES YES YES YES YES YES YES YES YES YES. YES YES NO YES YES YES YES, NO YES NO NO NO YES N/A N/A YES YES YES YES YES N/A N/A N/A N/A YES YES YES YES YES N/A N/A YES YES YES YES YES YES YES YES YE5 YES YES YES NO YES YES YES YES YES NO NO YES YES YES YES YES YES YES Jan Feb. Apr. May June July Aug. Sept. Oct. Dec. NO YES YES YES YES YES YES YES YES YES YES YES NO NO YES YES YES NO NO NO YES YES YES YES NO YES NO YES NO YES YES YES YES YES YES YES YES NO NO YES YES YES YES YES YES YES NO YES YES YES YES NO YES NO NO YES NO YES YES YES YES YES NO YES YES YES YES YES YES YES NO NO YES NO NO YES YES YES YES NO YES YES YES YES YES YES YES NO YES NO Jan. (1) Jan. (2) Feb. Mar. Aar. Mav June Julv Seot. Oct. Nov. YES NO YES YES YES YES YES YES NO YES YES YES YES YES NO NO NO NO YES YES NO NO YES YES YES YES YES NO YES YES YES YES YES YES NO NQ YES YES YES YES YES YES YES YES YES YES NO YES NO YES YES YES YES YES YES YES YES YES YES NO YES YES YES YES YES YES YES YES YES YES YES YES NO YES YES YES YES YES YES NO YES YES NO YES NO YES YES YES YES NO YES NO NO YES NO NO YES NO NO Beth Slifer Bob Llewellyn Christine Werner Greg Moffet FCenny Friedman Pam Stenmark Steve Rosenthal Andrew ICarow Ian Arthur 27 out of 30 13 out of 30 24 out of 28 26 out of 30 20 out of 30 28 out of 30 25 out of 30 8 out of 'I 1 4outof1l 9outof9 3outof9 9outof9 6outof7 8outof9 Soutof9 5outof5 5 out of 5 9outof9 8outof9 Toutof9 ATTENDED 9 out of 10 Soutofl0 7outof10 Soutof10 9outof10 6outofl0 9outof90 5 out of 10 8outofl0 ATTENDED 9 out of 91 5outof11 10 out of 9l 9 out of 11 9outof1l 90 out of l1 90 out of 11 8outofll 4outof1l ~~~~ Benefactors Merv Lapin Founders Anonymous Keith & Carol Brown Flarry & Susan ~ ^rampton George & Rose Gillett bred & Rainy Green Martha Head Robert & Alexandra ]..inn Kent & Vicki Logan Rod & Beth Slifer The Smead hamily 1st Bank Board of Directors ~ Diana Donovan ~ Joe I-Ianlon i Merv Lapin ,' Robby Robinson ' Gussic Ross j Daphne Slevin ~` Rod Slifer Carl Walker Chairman 19 November 2004 Vail Town Council 75 S. Frontage Road Vail, CO 81657 Dear Council Members: The Board of Directors of the Vail Memorial Park wishes to report to you that the first phase of the park has been completed and we are well into the process of selling memorial rocks, boulders and benches. Vail finally has a suitable and very beautiful place to remember and honor our friends and loved ones and those who have helped to make Vail the wonderful place it is. This project was made possible by a generous start-up grant from you, the Vail Town Council. We would not have been able to initiate the design and construction of the park without the $50,000 you made available to us. We are please to inform you that we are in a position to return this grant to you in the near future. We also invite you to consider a proposal. Memorial parks require substantial endowments to insure the perpetual care of the park for many, many years to come. We are also preparing for the design of the second and third phases of the park. Sales of memorial stones will not cover these costs so we have been actively raising funds from generous citizens. We have not yet reached our goal. Would the Town of Vail be willing to be a Benefactor of the Memorial Park? This designation is given to donors who give $50,000. They are listed as such on our letter head and will be acknowledged on an engraved stone at the entrance to the Park. Whatever your decision, we are grateful for your encouragement and support which made our work possible. We all consider it a genuine privilege to be a part of this community. Cordially, ' l/CJ~"'"~.. Carl D. Walker Chairman Vail Memorial Park Foundation PO Box 6444 Vail. CO. 81658 970.476.3400 www.VailNfemorialPark.org Seibert Circle serves as one of Vail's most important landmarks and offers an important gathering space for the community. Throughout the streetscape design process Seibert Circle has been a point of interest for much of the community. Many individuals have conveyed their desire to see elements more traditional to a European alpine village including a water feature to provide visual interest and activity during the summer months. We have listened to the community's comments and have begun to evaluate the opportunities for change to Seibert Circle. With the streetscape project under construction in 2005 at Bridge Street and Hanson Ranch Road and a donation of $500,000 to this project by Vail Resorts, the most cost effective and best opportunity for change is the present. The vision for Seibert Circle draws inspiration from the surrounding natural environment and embraces the rich traditions of the Vail Village. A number of key elements and themes have been identified by the Town Council streetscape Design Committee, Art in Public Places, and Town of Vail staff as starting points for the character of Seibert Circle. An important aspect of any feature at Seibert Circle is the seasonality. The feature must be capable supporting activity and providing visual interest on a year round basis. Water and landscape are excellent elements during the warmer months, but the winter interest. is just as critical. Ice, fire, and lighting have been suggested as elements for winter interest. The vision for Seibert Circle hopes to incorporate all of these elements into a feature that combines the traditions of a European fountain and important community values of Vail. Key themes/elements: Water: Water will be used to activate the Seibert Circle in the summer and will likely consist of a fountain pool, waterfalls, and jets to provide opportunities for play and visual interest. Ice: Ice provides an ever-changing element and may be used as a temporary seasonal installation. Ice sculptures may be placed as part of the feature to create seasonal interest. When combined with accent lighting, they are able to create striking interest during the evening. Fire: Fire provides not only a sense of warmth for visitors, but also an important artistic and visual element. Fire may be incorporated as part of the main feature and/or serve as a decorative lighting feature for Seibert Circle. Landscape: Landscape offers an important seasonal element for Seibert Circle. Whether seasonal flowers or trees are incorporated, they provide ~an important quality that highlights the spring, summer, fall seasons in Vail. Landscape areas in the winter retain the snow country character in the snowmelted areas of the Vail Village. Gathering opportunities: Any change to Seibert Circle must offer opportunities for seating, gathering, and performance during all seasons. 1. Present themes, process, and preliminary budgets to Town Council for approval to proceed forward with public process and development of concept. Revise as directed. (December 21, 2004) 2. Prepare concept display boards with imagery and descriptions of the types of elements considered. The themes approved by the Town Council will be incorporated into display materials. Vail Resorts will be a key partner and will review and offer comment during the development of the .concepts. . 3. Present the concepts at Town Council, key homeowner's meetings and the community open house (December 30, 2004). Visit business owners around Seibert Circle on a one on one basis. Record all comments from public meetings and provide to Town Council. . 4. Prepare a preliminary design and cost estimate for the Seibert Circle streetscape improvements and feature based upon the concepts and feedback received from the Town Council and community. Vail Resorts will review and offer comment during the development of a preliminary design. 5. Present the preliminary design to the Town Council and community at a regular evening session. Revise as directed. 6. Refine preliminary design and present to the Design Review Board for approval. Once approved provide to contractors for pricing. 7. Ongoing throughout process, Town staff and consultant team will meet with Town Council streetscape Design Committee and Vail Resort's Representatives and provide updates and discuss key issues. .~ ,~ l~o°e~o~u~a~ ScP~edluBe: Now through March 15, 2005 - Conduct process steps listed above. March 15, 2005 -April 15, 2005 -Finalize design. Town Council approves project. April 18, 2005 -June 30, 2005- Demolition, utility work and lay foundation for new features. September 6, 2005 -November 1, 2005 Construction complete. ~Ire9uolnia~ari~ C®s~ ~a~rrr~~ar~o Removal and reinstallation of Jesus Morales Sculptures at Ford Park: $100,000 Streetscape Improvements: $500,ooo-$soo,ooo (Includes site demolition, infrastructure improvements, snowmelt improvements, and streetscape pavement Seibert Circle is approximately 7,000 sq. ft.) Seibert Circle Feature Improvements: $350,000 - $550,000 (Main focal feature -water fountain, etc.) Project Management, Town of Vail Direct Costs, and Contin encies: $200,000 Preliminary Project Budget: Vail Resorts Donation (Cost Share): Town of Vail Project Budget: $1,150,000 - 1,450,000 $500,000 $650,000 - $950,000 MEI~iORAi~DUIVi TO: Vail Town Council FROM: Conference Center Advisory Committee DATE: December 21, 2004 SUBJECT: Update on the Vail Conference Center Planner: Russell Forrest PURPOSE The Conference Center Advisory Committee (the Committee) is requesting the following actions from the Vail Town Council: A) Consider a recommendation from the Committee to purchase water and sewer taps for the Charter Bus Lot site prior to December 31, 2004. After this date water and sewer tap fees will increase significantly. These tap fees are transferable or can stay with the land if the Conference Center is not built. B) Receive an update on parking opportunities for the Conference Center and how the transit center might be addressed which is currently proposed for the North Day Lot in Lionshead. These ideas are based on a discussion with Vail Resorts on December 7`h and significant technical review by transportation and structural engineers working for the Town of Vail. Staff would like to discuss this item in the afternoon worksession since we are not asking for any final action on this issue. II. BACKGROUND The Vail Town Council on April 20, 2004, authorized a series of next steps which . included interviewing owner's representative firms for the Conference Center. On April 29, 2004, the Committee met to interview five owner's representative firms. On May 18, 2004, the Vail Town Council authorized the Town Manager to execute a contract with ARC to be the Town's owner's representative and funding for the first phase of this contract or $8,510. The Vail Town Council also authorized the Committee to negotiate with both Piper Jaffray and Kirtpatrick Pettis to be the Town's investment banker on this project. On June 1, 2004, the Vail Town Council voted to approve the following requests from the Committee: Authorization to engage Piper Jaffray as the Town's investment banker for the Conference Center. • . Authorization to issue an RFQ for design team assistance on the Conference Center. • Request to move forward with a negotiated guaranteed maximum price (GMP) process for engaging a design team and a general contractor (as opposed to a design build process). This essentially means that both the architect and general contractor will work for the Town of Vail. • .Request for the Vail Town Council to approve the next phase of an owner's representative contract. The preconstruction phase of the contract would cost up to $155,774. However, the Committee is only requesting $93,212 (includes fees and reimbursables) to fund this function until a decision is made by the Vail Town Council to issue bonds which is anticipated in the November/December 2004 time frame. On June 15, 2004, the Vail Town Council reviewed and approved the following next steps: • Approval of the proposed process for engaging the public in the design team selection process. ® Selection criteria for request for proposals. • Consideration of proposed process givens. • Review of updated project budget and interrelated parking costs, and • Consideration and review of the major points of the proposed scope of service request for proposals for design services (to be given to the top 3-4 teams selected in the qualification competition). On July 6, 2004, the Vail Town Council reviewed and approved the following next steps: • Review the recommendation from the Committee on short-listing the design. team. candidates and to issue the Request for Proposals (RFP) to the six recommended design teams. • Review and approve suggested changes to the design team selection process from the Committee. • Request permission to issue a RFP for a surveyor to survey the Lionshead parking structure site and surrounding area.. On July 20, 2004 the Vail Town Council unanimously approved the following: • A contract for design services with Fentress Bradburn. • Approval of next steps for master planning the Lionshead Parking Structure/conference center site. On September 21, 2004, the Town Council, Conference Center Advisory Committee, Design Review Board, and Planning and Environmental Commission reviewed five alternatives site plans. In addition, the public reviewed the same alternatives on September 22, 2004. The near unanimous opinion from the various groups that reviewed the site plans wasp that alternative three is the preferred choice. Staff is now adjusting what the Design Team will be working on over the next two week to further refine alternative three and test this alternative versus developing other alternatives further. On October 19, 2004, the Vail Town Council met and reviewed an update on architectural images for the conference center and authorized the Committee to move forward with public discussions regarding the alternative styles. The Committee met on Ocfiober 21, 2004, and reviewed the qualification submitted by six general contractors. After reviewing the qualifications, the committee recommended to the Vail Town Council that three general contractors receive requests for proposals. Those general contractors include: Hansel Phelps Construction Hunt Construction Group/Hyder Construction M.A Mortenson Company On November 2, 2004, the Town Council approved a motion to forward the above mentioned contractors requests for proposals. On December 7, 2004, the Vail Town Council voted 6-1 to direct the conference center design team to move forward with a "natural/environmentally inspired design style. The design team of Fentress Bradburn developed three alternative architectural ,approaches. These images were not the elevations of the proposed conference center but rather provided alternative visions or inspirations that could be considered for the conference center. The three styles include: 1) Bavarian/Traditional Vail style 2) Contemporary 3) Natural/Environmentally inspired style The Conference Center Advisory Committee reviewed the public input associated with the three design .alternatives on November 18, 2004. After reviewing the public input and the associated costs with each design option, the Committee forwarded a recommendation for the "Architectural Vision Inspired by Nature." The Committee felt that this would create an outstanding architectural structure. The materials as envisioned by the design team would utilize "mountain" materials . such as heavy stone and timbers. The roof element would be more iconic but is intended to reflect the form of the surrounding mountains. It should also be noted that one member of the Committee, although not present on November 18, 2004, preferred the Traditional Vail Vernacular look. III. DESCRIPTION OF REQUESTS A. Tap Fees The Conference Center Advisory Committee met on December 14, 2004, ~ and voted to recommend that the Town of Vail purchase (using Conference ,~ Center funds) the water and sewer taps for the Charter Bus Lot site. The Conference Center Advisory Committee is recommending that the Town of Vail. spend not more than $1.2MM out of the Conference Center budget for the purchase of the water and sewer taps for the conference center project. The actual amount spent could be less. On January 1, 2005, the Eagle River Water and Sanitation District will significantly increase tap fees. The reasoning for purchasing the taps this year is as follows: The costs will increase 10% in 2005 which would result in an increase of approximately $120,000 for the conference center. The ERW&SD may asses a treated water storage requirement fee in 2005 (currently not applicable in 2004) which would equal approximately $395,000. The total cost avoidance due to purchase in 2004 is approximately $515,000. If the Conference Center does not move forward, the tap fee could be transferred to another property based on the policy provided in Attachment A. Also if the Conference Center is not built the fee would be available for a future use on the charter bus lot. The Town could also request to have this fee refunded. B. Master Plan: Parking & Transit Before finalizing the Master Plan for the Conference Center two critical issues need to be reviewed with the Town Council. First the Conference Center master plan evaluated the various options for locating a transit center in Lionshead based on the Lionshead Master Redevelopment Plan. The second issue staff would like to discuss involves how much parking should be located underneath the conference center. After a meeting with Vail Resorts executives on December 7,~ 2004, staff wanted to discuss the following possible ideas for addressing additional transit and parking needs in Lionshead. Transit Center A, The Problem: The reason a transit center is proposed in the Lionshead Master Redevelopment Plan is primarily to alleviate circulation conflicts between the Lionshead Parking Structure and the retail mall of Lionshead. The conflicts between the following modes of traffic exist: • Pedestrians crossing from the Lionshead parking structure • In-town bus • Loading and delivery for the Lionshead retail area • Hotel shuttle buses • Skier drop off (cars) 4 In addition the Lionshead Master Redevelopment Plan anticipates an increase in regional bus traffic and a need to relocate charter buses when the civic center/charter bus lot is developed. B. The Potential Solution The Lionshead Master Redevelopment Plan proposes to create a multi-modal transit facility on the North Day Lot. As envisioned in the Master Plan, this site would accommodate the following modes of transportation: o Regional and TOV (West Vail) Buses o Charter Buses o Skier drop-off o Hotel Shuttles o Loading and Delivery Traffic engineers still agree that purely from atransit/circulation standpoint that the North Day Lot is the best location in Lionshead for the transit center when compared to the existing Concert Hall Plaza bus stop and relocating a bus stop on the Lionshead parking structure. However the following difficulties and challenges exist with the North Day Lot: The Town of Vail has inadequate funding now to commit to a $9-$10 million transit facility on the lot and Vail Resorts is now prepared to move forward with the redevelopment of the North Day.lot. o Federal grant dollars may be available in 2007 for a transit facility. However, this funding ($15 million requested) can be reduced. In any case, it is not available in 2005. o There is significant adjacent property owner opposition to a transit facility with diesel buses on the North Day Lot. o There is the opportunity for the Town of Vail and Vaii Resorts to cooperatively redevelop Timber Ridge if diesel buses are not located on the North Day lot. Vail Resorts will move forward with a 150 bed affordable housing project on the North Day Lot if the Town elects to locate a transit facility with buses on the site. After meeting with Vail Resorts on December 7, 2004, the following proposed direction is recommended: 1. Locate loading and delivery under the Vail Square development. This will be built by Vail Resorts as per the approved plans for the Vail Square development. ~ 2. During specific times of the day, allow Charter Buses to utilize the eight bay loading and delivery facility, or a portion thereof; under the new Vail Square building. This will allow for improved skier operations by bringing guests up an elevator to obtain lift passes and meet ski instructors within the same building. In addition, Vail Resorts and the Town could investigate using the Vail Front Door loading and delivery facility for additional charter bus loading and unloading. 3. Locate hotel shuttle (non-diesel vans only) and Skier Drop- off (private vehicles only) to the North Day Lot. This may require cooperation with the West Wind and Landmark to facilitate turning movements for this use. Both properties have indicated a willingness to work with the Town and Vail Resorts on this issue if diesel buses can be moved to an alternative location. 4. Maintain the regional and West Vail bus stop at Concert Hall Plaza for now. 5. Develop an RFP for the redevelopment of the Lionshead Parking Structure in 2006 or 2007 to include a transit facility for regional and Town of Vail buses. The RFP would need to include other public improvements that the developer would be responsible for such as replacing the public parking, restrooms, VRD uses ect.. If issuing an RFP is determined to be unacceptable then moving to the next step may be feasible. 6. If an appropriate developer is not found for the Lionshead parking structure and the capacity of the Concert Hall Plaza bus stop is exceeded in the future, it has been concluded by URS that a transit facility could be located on the existing parking structure. The cost of creating this facility would be approximately $8 million. It also displaces 100 parking spaces which would need to be replaced in another location. 2. Parking A. Problem: The Master Plan for the Conference Center evaluates the appropriate number of cars for the Conference Center and whether additional parking for the general public should be located at this site. The Town of Vail and Vail Resorts have generally agreed that the Town needs approximately 400 additional public parking spaces to help ensure that the number of days cars are parked on the Frontage Road is less than 15 days per ski season. The Lionshead Master Plan identified the opportunity to locate 400 additional parking spaces on top of the existing parking structure. The conference center based on work from HVS (Conference Center Business Plan Consultant) and FHU (Town's transportation consultant) is estimated to need an additional 125 parking spaces. This would allow the center to have a conference for 700 people even during a peak ski day. An interesting issue that has arisen from the work, to date, on the Conference Center is that there may be a limit to how many parking spaces can be located on the existing parking structure based on the number of exit and entrance gates that can be located on the north side of the existing structure. Additional parking counts and analysis is planned over the 2004/2005 winter holidays to determine the carrying capacity of the Lionshead Parking structure and the Frontage Road. B. Potential Solution: Staff, with the assistance of URS, FHU, and Fentress Bradburn, evaluated various options for locating parking under the Conference Center and how to locate a new entrance on the existing parking structure. Furthermore, they were asked to find a solution that did not create circulation conflicts on the Frontage Road and would either maintain or improve the level of service in the existing parking structure. It was determined that 320 parking spaces could be developed underneath the Conference Center at approximately $30,000 a space or $9.6 million. The cost per space of putting parking below the Conference Center is similar to the cost of putting parking over the existing parking structure given the structure and code improvements that will need to occur if the existing parking structure is modified significantly. The 320 parking spaces would provide the following opportunities: 0 125 spaces for the conference center o Replace approximately 70 parking spaces displaced when a new north entrance is created on the existing Lionshead Parking Structure. o And provide an additional 125 spaces for the public. o All together this would provide 250 net new parking spaces for the Lionshead Parking Structure. Vail Resorts has committed to pay the full $4.3 million for public parking to create 320 parking spaces underneath the Conference Center. In doing this, it is recognized that the 125 parking spaces associated with the conference center are available on most peak ski- days when hotel availability is limited and the probability of a large day time conference event is small. ~ Vail Resorts further recommended that the Town and the company ,~ work together to develop a funding source for creating a new parking structure on the Vail Resorts/Holy Cross maintenance facility site as a second phase to addressing the public parking challenge. Preliminary design work has indicated that a four level 400 space, above grade parking structure. could be created on the current site which provides surface parking for Vail Resorts employees. In developing this parking, it would be understood that approximately 200 of the 400 spaces would be for Vail Resorts employees and the other 200 spaces would be for other employees working in the Town of Vail. Between creating 250 net new parking spaces underneath the Conference Center and 200 new employee parking spaces at the Holy Cross Site, it is felt that parking on the Frontage Road could be reduced to under 15 days per ski season. In addition, this proposed plan would not preclude the redevelopment of the Lionshead Parking structure. C. Next Steps Proposed next steps include: • December 22, 2004, at 3:00: Conference Center Advisory Committee • December 29, 2004: Conference Center Overview for the Village Homeowners Association • December 30, 2004: Community Meeting • January 12, 2005: Committee Meeting: Design Update • January 20, 2005: Interviews with General Contractors (Council Invited) Attachment A: ERWSD Policy on Tap Fee Transfers F:\Users\cdev\COUNCIL\MEMOS\04\conference center122104.doc 8 ° ~ ~ ° ~a ttaCi~n'~ent 1®. General c®ntract®r C~ualificati®ns ~o At~achr~e~~ C draft Request for Proposals ~~ MEMORANDUM TO: Vail Local Marketing District Board FROM: Gina Bentz DATE: December 16, 2004 RE: VLMD Budget Message The 2005 Vail Local Marketing District (VEND) budget is prepared on a cash basis. The proposed revenue budget is $1,500,000 million and the proposed expenditure budget $1,547,300. The resulting $47,300 deficit will reduce the fund balance to 26% of revenue by the end of 2005. Primary revenue for the VLMD is a 1.4% tax levied on lodging revenues within the Town of Vail. Lodging tax receipts are budgeted at $1,500,000 for 2005. This is an increase of $12,000 or .8% from the amended 2004 budget. A conservative approach was taken on the calculation of the lodging revenue and was based on a 4 year average. Funds received by the VLMD are used to market the shoulder and summer seasons within the Town of Vail. 2005 expenditures of $1,547,300 represent a reduction of $23,700 or 1.5% from the current year amended budget, which included a $30,000 carryover of unspent funds from the prior year. 1 VAIL LOCAL MARKETING DISTRICT Version 2 2005 BUDGET PROPOSAL Revised Restated Amended 2003 2004 2005 Actuals Budget Budget Income Lodging Taff 1,501,403 1,488,000 1,500,000 Business License Fee 150,000 - _ Other Income _ Interest Income 5 122 - _ Total Income 1,656,525 1,488,000 1 Expense Destination Advertising 333,710 123,000 93,000 Partnerships - - 62,500 Total Destination 333,710 123,000 155,500 Front Range Advertising 173,764 184,000 184,000 Partnerships - - 51,000 Total Front Range 173,764 184,000 235,000 Groups and Meetings Print Advertising 90,741 95,000 108,570 Marketing Services 32,858 36,000 36,000 Travel/T'radeshows 135,767 95,000 95,000 Memberships 8,125 7,000 7,000 Collateral 504 40,000 15,000 Database/Postcard Program 30,015 - _ Familiarization Trips 37,460 45,000 45,000 Public Relations - 10,000 10,000 Direct Sales/Telemarketin9 10,000 - 11,430 Total Groups and Meetings 345,470 328,000 Public Relations 75,003 64,000 64,500 Fulfillment 18,025 15,000 10,000 Photography 44,568 33,500 30,000 Research 66,547 76,000 67,000 Admin Miscellaneous 5,727 3,000 3,000 Database Mgmt ~ Direct Mail 92,925 70,000 72,500 Advertising Production - 45,000 _ Collateral 44,191 35,000 23,000 VNeb 8 Email Marketing 40,700 57,000 ~ 59,500 Events 60,000 80,000 30,000 Cross Sell 18,195 43,000 35,000 Total Marketing Programs _ 465,881 521,500 394,500 VAIL LOCAL MARKETING DISTRICT Version 2 2005 BUDGET PROPOSAL Revised Restated Amended 2003 2004 2005 Actuals Budget Budget ProfessionatFees Legal and Accounting 17,189 18,000 18,000 Advertising Agent Fees 136,595 84,000 84,000 ilAedia Agency Fees - 20,000 20,000 Allarketing Coordination-WCTB 105,098 104,000 104,000 Public Relations-Professional Fees 100,000 100,000 100,000 UVeb Site 43,088 43,000 39,050 Partnership 50,000 25,500 49,250 Strategic Advisory Planning 70,814 20,000 20,000 Total Professional Fees 522,784 414,500 434,300 Total Expense 1,841,609 1,571,000 1,547,300 Surplus (Deficit) (185,084) (83,000) (47,300) Beginning Fund Balance 710,870 525,786 442,786 Ending Fund Balance * 525,786 442,786 395,486 *Includes TOV Capital Contribution of 287,000 237,000 237,000 I ~. ISES®I,ITTI®I~11~®. 3, SERIES 2004 VAIIL ]L®CAI. IYIA TING DISB'ItIC'I' ~ I2ES®I.,I.TTI®1~ ~®PTI1~1~ A DiTDGET 1VdAI~TG APPR®PIZIATI®115 T® PAY TAE CASTS, EXPENSES AI~I) I.,IADILITIES ®F TIIE VAIL L®Cr~I, ~IAIgI~ETING DISTRICT, P®IZ ITS PISCAI, YEAR .IANjJAIi;Y 1, 2®OS TIIR®IJ~II DECEINI[DER 31, 2®O5. ~Y~EREAS, the Vaifl I.,ocafl Marketing District board received and approved the operating plaan sand budget for the fiscafl year 2005 on august 17, 20049 sand ~I3[EREAS, in accordance with CI2S section 29-1-106 a notice of budget hearing fleas been pubflished9 seed WIIEREAS, notice of this public hearing to consider the adoption of the proposed Vaifl li.ocafl Marketing District budget vvas published aaa the VAII, DAII.,Y on tine 4th day of Deceanber, 2004; and N®W TIIEREE~RE, I.,ET IT ~E RES®I.,VED by the Pail Local IVlarketing District off Vail, Coflorado, as foflflows: The Vail ]Locafl Marketing District Doard adopts tine subaaaitted budget sand appropriates $1,547,300 anarketing related expenditures beginning on the first day of January, 2005, and sanding ou the 31S` day of Deceanber, 2005. Attested: Siganed: 'Greg I~Ioffet, Secretary Rodney E. Slifer, Chairanan @9~1~ ~®C~-~ MARI~(ETSN ®ISTRIC~ 3:35 l~.i~., TUES®AY, DECEMBER 21, 2004 !TAIL TO11VN COUNCIL CHAMBERS 75 S. Frontage Road 1N. Mail, CO 81657 NOTE: ~'inaes of items are approximate, subject to change, and cannot be relied upon to deterrnlne at what tune Council will consider an Item. 1 • lTEM/T'.OPIC: Resolution No. #3, Series of 2004, a resolution adopting a budget and making appropriations to pay the costs, expenses, and liabilities of the Vail Local Marketing District for its fiscal year January 1, 2005 through December 31, 2005. (15 min.) ACTION REQUESTE® OF COMMISSIONERS: Consider Resolution No. #3, Series of 2004, adopting a budget and making appropriations to pay the costs, expenses, and liabilities of the Vail Local Marketing District for its fiscal year January 1, 2005 through December 31, 2005. BACKGROUND RATIONALE: This resolution was tabled on December 7, 2004 and staff was asked to return with a budget proposal in a clearer format so that Council may easily compare spending from year to year. The reformatted proposal is included in Council's packet. STAFF RECOMMEN®ATION: Approve Resolution No. #3, Series of 2004. 2• l'VEMITOPIC: Adjournment (3:50 P.M.) Sign language interpretation available upon request with 24-hour notification. Please • call 479-2106 voice or 479-2356 TDD for information. ,- -_. ~ •, eW I. V®e Suzanne Silverthorn fi'~~: Kelli McDonald ~~a Beth Slifer, Ian Anderson ®~9tee 12/16/2004 HB~e 2004 Results The Vail Local Marketing District is charged with administering a 1.4 percent lodging tax earmarked specifically for marketing Vail during the summer and shoulder season months. Anine- membervolunteer board oversees the marketing district's budget of $1.5 million. Last year, new branding efforts were implemented positioning Vail as the "ideal headquarters for an upscale Rocky Mountain summer vacation experience" and featured the positioning statement, "Think Summer. Think Vail." These efforts are paying off in increased business for Vail during the summer and shoulder seasons. Lodging Sales Tax Collections for the Summer of 2004, May -September, are up 4.47%, from $748,773 in 2003 to $782, 268 in 2004. Longwoods International, which measures the impacts of the VLMD advertising campaign, also reports strong results. Awareness of the campaign in the Front Range went from 49% in 2001 to 61 % in 2004; in Destination markets over the same time period awareness of Vail advertising rose from 8% to 36%. Actual visits during the advertising period also increased 10%. And, people intending to visit Vail in the future is also on the rise, up 63% in the Front Range and up 145% in Dallas. Longwoods reports that the incremental visitor spending in Vail during the summer generated as a result of the advertising is $16.7 million, with taxes generated to the Town of Vail of $830,000. This results in a return on investment of $32 in spending for every ad dollar spent, and $1.59 in taxes for every ad dollar spent -meaning the advertising campaign more than paid for itself. Other campaign highlights include national feature stories in such high profile publications as Sunset Magazine, Wine Country International, National Geographic Traveler and American Way. Additionally, an effort is directed to bringing more group business to Vail during the summer and shoulder seasons and this year was especially productive. Room nights booked in 2004 from the VLMD efforts were 8,095, up 205% from 2003. Lodging revenue delivered from these groups was $1,246,714, up 243% from 2003. And for the first time, the Vail Local Marketing District embarked on successful partnership efforts with organizations such as the Dallas Symphony Orchestra and the Denver Chamber of Commerce to further target the summer and shoulder season message to these markets.