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Home My WebLink About2008-07-15 Support Documentation Town Council Evening Session PART 4 OF 4 ~ ? ? ? ir ~ 17 ? e~eo' I ~ ~ ~ ~ , - e» ~ A ~ - e,~? + y ; ~ ~ ~ o I ~ rDAroaexr ~ 0 ~ a--,•a_ r loe 170' ~ a ~ ~ ~.t ~ ~ TEMPORARY ED STR N 1 f~~ ~ CORRlDOR ° . . , -V _ ptp - ~ ~ TEMPO YCONSTRUCTION 177 ~ 0 0 ACC E Fl~j IoI 71I ~1,-;1i ~ ~~~I7I7 7I~I7~ ' I Fil 1 I. 8175' J ? 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I . ~ ~ • , ~ ' IN ' t ' ' ~ . SPEED RA SPEED ftAMF i SPEEp RAM A ua . Sf'EED RaMP E ~ ~ ~ ~ - - PEfD RAMp E- EED gpMP , ~ _ ~ . . . .pOWN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ~ . . . . . . . . ~ COSWt._ IN , SPEEG RAMIP UP H ~ PEED RpA1P UP'-) I 'uUT- 7, . 1 ~ I f$ ~ . II A.....1,~.:9' ~ ( ~5PITTERS ~ - ~ ~ ' i _ =_D _ .._-II __.13 U_ ' ~ G4 PARKING PH3; 394 CARS - i~ J I ~ ' I ~ 3 i j, ~ ~ I ; I I I I ~ L- ~ . ~ I I ' ~p ~ PH1+PH2 + PH3 G4 PARKING 676 CARS A".." ~i~ ~ y'o 1~ e~~y a~~~ PHasE4 ~ PFWSE3 ~&~~,p' ~ 2 " PF14.4E * ? ? RUSE 1 LIONSHEA? PAtl(NJG + TRPNSPORTATION CENTER Z SOUTH FRONfAGE ROAD IIAPROVEMEMS LAWRENCE N ~ N ~ GROUP 32 64 j.'. ~ APfl 4AY JINJ JUL AUG SEP OCT NOV DEC JAN FE8 MAA APR MAY JUN JUt. AUG SEP OCT NOV DEC JAN FEB MAR APR MAY ,AM JUL /UG 3EP OCT tJM DEC JAN FEB MM APR MAY JU1 JJL Mn W OCT NW DEC JAN FEB AtAR APR 0 1~ 4240 " HASE 3- BUILD SOUTH GARAGE G4 ~ " JUNE 25, 2008 -ii ,,,rscaRs ~----Pwsenia ,,ascwRs cHAsEOw ,,z++'ARs 08132 vrwsEi 1,17ecARs PHASE ' 1~ 21 I ' - - - - - - _ _ _ I 0 0 0 0 0 o a o c o o n o o I _ ~ dJ'~ ~ ~ ~ ? , IF: 1 ~ ~ . ~ . ~ ~ ~ ~ F ' I - ; TEMPORARY PEDESTRIAN , 1 CORRIDOR ~ - ~ d ~ G3 PARKWG PH3:178 CARS n . eia ~t~`~~'~ ii ~ ~~,;!~`~1~ ~ 1' '~~C~~1~11~ ~,~,~~i~~t~ ~ ? FI ~ I I ~ TEMPORARY PED STRIAN l - - - - - - - - - - - - - - - J ~ ORRIqOR ` ' ~ ~ ~ ` _ 8150' ~ ~ I cw ~ [PH1+PH2+PH3 G3 PARKING 414 CARS ~A ~ c~ ~ 0~ PWSE 4 10 PFW8E3 PHase ~ PHASE z LIONSHEAD PAPoCING + TRANSPORTATION CENTER SOLJT{ FppWpGE pp/D M,pqpyp,,ENTS ' LAWRENCE ° ~ " " GROUP N LtB, APR MAY JUN JUL llli AUG Sw OCT NW DEC JAN FEB MAR APR MAY ,R1N JUL AUG OCT NOY DEC JAN FE8 MAR PPR MV~Y JUN ,II~ AUG SBP OCT NOV DEC JAN FEB MAR APR MAY JUN UL Al1G SEP OCT NQV DEC MAFI APH 0 18 32 64 4240 ~ HASE 3- BUILD SOUTH GARAGE I G3 ~ I _ PHASE[ 1,18CARS -RIASEN 1,175CARS JUNE25,2008 ~8143 HPSE Ilia 1046 CARS PFi4SE Iilb 1,24/ CARS 22 ~ I ~ ~ Q ( o ~ ~ I a ~ / I ' E~ i ; ' J ~ ? ~ ' i ~ ? ' • ( ~ • ~ ~ - _ ~ / ~ ~ ~A a ~ PFWSE 4 ~y° ~~0~` PIi45E 3 e qP ~Q ~ Pf1ASE 2 ' • PFIASE 1 ~ ~MS a LIONSIfEAD PWiKWG + 1RANSPORiATION CENTER sourH FaoNra,ce aono iMaov N m o ~ N 0 18 92 64 LAWRENCE ° cli 4240 AUG SEP OCT NIN DEC JAN FEB AIAR PPR MAY JUN JUL MKi S~ OCE NOV DEC JAN FEB MAfi APH MAY Jlk~l JJL N1G S~ OCi NOV DEC ,LW FE8 MAA APR ' GROUP PPR IdAY JUN JUL M1G 3FP OCT NW DEC JPN fE8 MAR A?R MAY JUN JUL ' G 2 HASE 3 _ BUILD SOUTH GARAGE JUNE25,2ooe iV8157 ~ Ikli NiNFRF.UI .~--p~Ell 1,175CAA3 -~=-T~Illa 1,046 CARS PHA8E11~ 1,2MCA{IS I „m raaa il ' 23 I ' _ _ - - - - - - - _ _ ~ ~ ~ I ~ / ~ ~ y Priz j / ~ , ~ ; 1 ' , ? , - L , ~ ' P t`~ y ~CY PHASE 4 ~ R°~,y PFi0.SE3 2 PrtnsE t UONSHEAD PAFiI(ING + TRANSPORTATION CENTEP SOUTH FRONTAGE ROAD IAIPRWEMENTS LAWRENCE N N ~ ' GROUP 32 64 APR MAY a1N JUL AUG 9@ OCT NOV OEC JAN FFB MAA APR MAY JUN JUI. AUG SEP OCT NOV DEC JAN FEB MAH APR MAY ~Al1 dll AUG 3W OCT NOV DEC JAN fE6 MAR APR MAY JUN JUL AUG 3EP OCT NOJ DEC lM! FFB MAA APR 0 1~ 4~4~ " HASE 3- BUILD SOUTH GARAGE G~ ' 'kFDI JUNE25,2008 ~8~~~ PIiARE I 1,178 CAAS PFIASE II 1,175 CARS E INa 1018 CARS- PH0.9E IIb 1,2M CARS I I ' ~ ? ' ~ ? ~ ' ? y ~ - I - - ~ ~ ` / ~ ~ _ 00 / ~ - _ - / ~ I 7-7-71 ' ` ? ~ I o o ' ~ I" ~I ~ ~ i -p ~ ° o --a--~-.~ • . . . . . . / J ~ 0 1 - / ~ , 1 _ L_ i ~ 7 ~ 1 0~ ~ xo~ 9g ~ y RWSE4 ' ,q~~~,•~ ~ ~ o~y~ ,p' 33' ~~,e~ ~ PFiASE 3 r ? ? PIIASE 1 LIONSHEAD PAAlCING + TRANSPORTATION CENTFA SOUTH FRONiAGE ROAD IMPRWEMENTS ~ ' LAWRENCE ° T " 0 18 32 GROUF " " FPR AIAV JINI JUL lWG SEP OCT NOY DEC JAN FE8 MAR APR MAV JM JUI. AtIG SEP OCT WV DEC JAN fEB M0.R APF MAY JUN ,AJL AUG SEP OCT N6V DEC JIW FEB MAH APR MAY JUN IUL AUG SEP OCT NO? QEC JAN FE8 MpA APR 4240 ' HASE 3- BUILD SOUTH GARAGE PC ~ j„1 s` ' JUNE 25, 2008 P HASE I 1,178 CARS PFUSE II 1,175 CARS -fF1ASE Ilta 1048 CARS PFIA~9E Rb 1zMCAH3 ! 25 1 ~ ~ ~ ~ - - _ ~ - e _ _ . ~ _ _ - . . . _ . . . I r ~ ~ ~ 8143' - ~ ~ i ? . . . . 7 , ~ r J - ' _ ~ ~ ' - I < F ~ < 1 > ~ ~ G3 PARKING PH4: 184 CARS '0~ eL ~ etw ~j: ~ ~ ~ ? ' „ ' ` - - - - - - - JI ~ - ' I ' I PH1+PH2+PH3+PH4 G3PARKING 420CARS I of. PHASE 4 Prwse a ° PHA f ~42 2 wsE ~ LIONSHEPD PAR(ING + TRANSPORTATION CENTER SOUfH FRONTA(~ HOAD INIPROVEMENTS ~ ~ LAWRENCE ° ~ " GROUP N ~ t 018 32 64 424o APp MAY JUN JUL AUG SEP OCT NCN DEC JNJ FEB MAH PPR MAY JUN JUL AUG SEP OCT NOY ~EC JAN FEB MAH PR YIAY N JNOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 6W FEB MAH APR immmpmm~ - PHASE 4- EXTEND WEST END PHASE 3 G 3 JUNE 25, 2008 RU1SE I 1,178 CARS - PFWSE N 1,175 CAqS PHASE Illa 1046 CARS PFV4.4E Nb 120CARS 08143 .IL ~ • ; ~ ~ ~ .1 a~`, ~ ~ ~ ~ • •1 Z-1-~,~!+~ t g ~iM~. •'~~~~__g, ~ & .~~'M~~r.e9~ ~,0.., .Y,y 1 ~ z _ . . _ . _ ~ • • .i • ;1 _ c ..r , ~ x Vail Local Marketin9 District Perceptual Analysis and Brand Strategy a Presented by M AOVI t o SOHS . ~ ~ ~ . x. ~ - . h O.L ~ p,pvrsoH$ - . ' _ . . , . 50 ~ qpvOSaRs . _ . RDVisoRs i ~ ts? ~ • ~ ~ ~ • e - • ' . ~ • • o dr and whaLt wou - ld • ~ AovisoRs ~ ~ • . E CH . " . ~ , ' ADVISORS ~ • R ( 10, P ro N ore likely t-o do -IC-he fo f oi-L vaccation O-Spend tiiiie to learn or develop a, skill or hobby O • evelop a ski o S o • >2,e tilore PI s'cally a r REACH Source: Reach Advisors Study 2008 Aov~soas u ~ GT 7 Source: Reach Addisors Study 2008 cM - AovisoRs ` w ...Y.~~ . . _ . . . . . . . - b; ~ ~ q ~ 2) Those e' ~ pursuing recreational passions Mo i i opportunities i A 3) Those ~ " i :;.n #-1 ~ likely b e ~.'"1 ~"v {`E . . . R E C H Source~ `ReacYi ~Adv~:s~~s"SttiCly 2008 AovI soas ~ A opwa~ss Reach ~aVisors StUdY Source~ ~ ~ E qpwsoRS Reach Advisors Study 2008 Source: CA, ~ Source: Reach Advisors.Study 2008 - AovisoRS 0 ~el Jt, 10 jyj ~ GH Ap pdvisors stuaY 2008 . gouxGe = ReaC~ AV,c ~ ~ - - ' . ~ AD~ C ~ ~ ~ I~ ~ a,~ ~e , - ? : ~ . . : ~ _ s- _ . , ~.,~~^y~:ia'a`i.~~di[:.~~::xa.: ~ av~'sOps . 5 . GS ppvfso~ p ~ 71 ~ - ~ _ . _ I ' . AovisoAS • 4 . Reputat'ion RE CH ADVISORS , - ~ AorVIsORS - • _ ~ ~ Mo, r ~ i 5. ~ . £ , \ . , fi' - . _ _ _ _ - . _ E CH ~ . . - ~ ~ ADVISORS s . 0 E C FI AovisoRs . ~ ;t . p~pv~soRs ~tr g GH - AaNIStiAS . . . . c 77 ~ ~ ~N . . Ap V ISQ ps . _ , " . ' . ' ~ ' . ~ k_r S Ap V ISpR . ~ ~ ~ pposops ` ~ ~ ~ os . p~ovtsop . i q+. a! pov~sofls - jll ~ ~ ? - Ap~~sows :s ~ ~ ~ CH p,pvisoAS , a ~ ~ ~ . . , . _ . ~ , m..;. ~ ~ Yr E CH AovisoRS • ~re '~~5 "4a ` .'`s~5.. 'i^ R ~•rv~';y:. - j ~ James Chung ! R, E~ArC H ~ 617.489.6180 ext. 1 A D V 1 S O R S iames@ reachadvisors.com - ~AO V ISORS 1Nhv We Are The genesis for the decision to found Reach Advisors was James's frustration as a buyer of market research when he worked for a leading advertising agency. Despite tapping into a rather significant market research budget that acquired the services of the best market research firms in America, he simply could not find a firm that could deliver insight that was truly strategic and grounded in operational reality and where the end product was actionable results, rather than just another research report. At Reach Advisots, we're in the business of turning insight into action. We ask our clients to measure our work by increased market share and revenue, the ultimate justification for any research or strategy project, and we work together with clients to make sure that happens. . ' Who We Are James Chung leads Reach Advisors, and will be heavily involved with this engagement. James founded Reach Advisors in 2001 following a successful career in targeted marketing and research. Prior to Reach Advisors, James founded a targeted marketing services and research firm serving high-income professionals that he subsequently sold to a Fortune 200 information services firm. Earlier in his career, James served one of the world's largest consumer marketers while at their lead US ad agency, running the ` efforts in four areas: advising the head of US media on emerging shifts in media channels and technology-enabled communications, super-heavy-user segment marketing, local promotional overlay to support the $500 million national media plan, and post-campaign analysis. James' first job was the creation of one of the largest student group ski tour packagers feeding into Coforado while he was in high school, work that paid for much of his college expense. James has a BA and MBA from Harvard University. His insights are shared frequently in industry conference presentations, with recurring appearances at the conferences for the National Ski Areas Association, New England Winter Sports Summit, Eastern Ski Writers Association and the North American Snowsports Journalist Association, Urban Land Institute, Big Builder, etc. His work is published widely in media outlets, with multiple appearances in Ski Area Management, National Ski Areas Association Joumal, Robb Report Vacation Homes, Lodging , Hospitality, Travel + Leisure, Sports lllustrated, Golfweek, The New York Times, USA , Today, TIME, Business Week, American Demographics, Brandweek, NBC Nightly News, etc: James serves as a judge for the National Ski Areas Association's Marketing Awards and Guest Service Awards. He recently started spending his Saturdays as ski instructor at a local teaching mountain. Despite being tied to work and life within school vacation calendars and a traditional suburban environment in New York, his four-year-0Id and seven year-old children still log 40+ ski days spread across five states each year. And if , you were to ask his seven-year-0Id son what is his single favorite resort of the 20 that he's skied, you would be rather pleased. Sally Johnstone has been a Senior Consultant at Reach Advisors since 2006, and will work closely with James Chung on this project. Her client work is focused on mountain resort operators, resort real estate developers and master planned communities. Prior , to joining Reach Advisors, she spent over a decade in ski resort marketing management at some of the most successful resorts across the Northeastern US. Before that she was a self-admitted ski bum who fell in love with the mountains for the summers as much as the winters. Her volunteer experience includes six years in leadership positions for the Berkshire Visitors Bureau of Massachusetts, as well as work with WinterKids in Portland, Maine, . and the Massachusetts Ski Areas Association. She has presented at National Ski Areas Association conferences and writes feature articles for the NSAA Journat and Ski Area , Managemenf Magazine. She has lead groundbreaking industry-wide studies on women, families and skiing, as well as on consumer attitudes about and consumption of ski and snowboard school products. She is currently leading a strategy and repositioning study for the new leadership at the National Ski Patrol, and is a former PSIA Level 2 instructor. - She earned her BA from the University of Buffalo and MBA from the University of Massachusetts. Sally has a three-year-old son who spends his winters on snowshoes and summers on his very tiny mountain bike. At Reach Advisors, the senior principals personally field the research and drive the analysis for our engagements. While this. is not an efficient model for basic market research engagements, which we do not take on, it is a particularly effective structure for challenging client issues that require senior-level experience and judgment throughout the process. While the firm includes two part-time support staff who focus on administrative support, the bulk of client work is driven by the senior principals. In addition to James and Sally, Reach Advisors includes a third professional staff member, Susie Wilkening. While James and Sally would conduct almost all of the work on this engagement, this other Senior Consultant at Reach Advisors might be involved in a support role on issues related to another perceptual analysis study that she is leading, for the Smithsonian Institution, examining younger audiences who are destination visitors. ' ~ ~ • . r The Gondola Sneech . Reach Advisors is a marketing strategy and research firm focused on emerging shifts in how affluent Americans live, play and buy. Much of the work of Reach Advisors is conducted for mountain resort operators, resort real estate developers, master planned communities, and non-profit community institutions such as land conservancies and museums. Given the client base of the frm, we have a unique expertise in research and marketing involving affluent households in the top 5%, 1% of 1and 1/10`h of 1% in income. and wealth. The work of Reach Advisors combines innovative quantitative and qualitative ~ research methodologies, probing analysis of demographic and consumer behavior data, and strong strategic and tactical grounding to deliver insight that can be translated into results. Our client work typically covers issues including: • Market definition, competitive landscape analysis, and market gap identification • Product definition and brand perception by internal and external audiences • Assessment of the guest experience,. expectations, and levers to drive repeat visitation • Analysis of consumer decision-making processes and marlceting effectiveness • Insight into emerging shifts in attitudes and actions toward community, . lifestyle and leisure time • Demographic and psychographic segmentation ' • Demographic and generational analysis to assess marketplace shifts and long-term trends • Brand positioning and marketing strategy that drives decisions with higher confidence and greater impact ,