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HomeMy WebLinkAbout2008-12-16 Support Documentation Town Council Work Session VAIL TOWN COUNCIL WORK SESSION AGENDA VAIL TOWN COUNCIL CHAMBERS 75S. Frontage- Road. W. Vail, CO 81657 12:45 P.M., TUESDAY, DECEMBER 16 2008 NOTE: Times of items are approximate; subject to change, and cannot be relied upon to determine at what time Council will consider an item. No. public comment will be taken. . 1. Pam Brandmeyer ITEM/TOPIC:. Appointments.to the Comission on Special Events (CSE) and Vail Local Marketing District Advisory Committee boards. (1 hr 45 min.) ACTION REQUESTED OF COUNCIL: 1) Please interview the Commission, on Special Events (CSE). applicants at the work session and -appoint three applicants to the CSE (terms expire December 31;.'2010) at the evening meeting;. and 2) Please interview the Vail Local Marketing Board Advisory Council (VLMDAC) applicants at the work session and appoint four applicants to the VLMDAC- (terms expire December 31, 2010) at the evening meeting. BACKGROUND RATIONALE: CSE: Members 'of the CSE shall serve at the will of the Town Council. The CSE shall supportthe Town Council's goals and objectives and makes decisions in alignment with the Town Council's marketing direction. The mission of the CSE_ is to support street entertainment and special events' for vitality, year-round. fun, sense of community and increased quality of experience for guests and' residents. The Functions and/or duties of CSE shall include, but are not limited to: hiring and overseeing a director and/or staff, as well .'as event producers and/or promoters; creating, funding and seeking special events for the Town of Vail; evaluating event applications and event success; submitting an annual budget for operations and events; coordinating the community, calendar for special events; seeking out additional funding for special events through sponsorships and donations; ., evaluating and executing contracts for special events; and all other functions as directed by the Town Council. There- are currently .three vacancies. on the CSE.. The Town received -(' 14 ) applications for the vacancies. Three applicants are incumbent members of the CSE (noted by. asterisks below). The Council shall interview each applicant at the work session and then. appoint three,applicants to the CSE at the evening meeting. The applicants are as follows: Brooks Bock, M. D. Dave Chi pin* Kyle Denton Danielle Gibson Ron Girotti Ben Hohman Meggen kirkham* Dan McNutt Keith Ozda Michelle. Rampelt Heather Trub* Mia.Vlaar Julie Weihaupt James Wilkins 1. have enclosed an attendance summary for the CSE for your review. VLMDAC: The mission of the VLMDAC is-to strengthen the area economy by attracting. visitors to Vail in the May to October time frame:. Per C.R.S..29-5-111 General powers of district. (1)(g) 'All applicants must be."owners of property within the boundaries of the district," which includes by definition corporations or entities which own property "within the boundaries.of the district." Should an entity be appointed to this advisory council, it would then be up to that entity to appoint its designee. Additionally, owners of "taxable personal property" will be considered for appointment. The-.Town received ( 6 ) applications for the vacancies. Four applicants are incumbent members of the VLMDAC (noted by asterisks below). . The Council needs to interview each applicant at the, work session and-, then appoint four applicants to the Vail Local Marketing District Advisory Council at the. evening meeting. The applicants are as follows: Sarah Franke Ben Hohman Bob Llewellyn* Beth Slifer* i Pam Stenmark` Adam Sutner' (Vail Resorts'representative reappointment) I have also enclosed an attendance summary for the VLMDAC for your review. RECOMMENDATION: Appoint three persons to the CSE and four persons to the VLMDAC. 2. Warren Campbell ITEM/TOPIC: PEC/DRB Update. (15 min.) 3. George Ruther ITEM/TOPIC: An overview of the Economic & Planning System Andy Knudtsen study that was completed to validate the financial/cost assumptions for the construction of the employee housing component of the Chamonix Master Plan. (30 min.) ACTION REQUESTED OF COUNCIL: No formal action is requested at this time. Please listen to the presentation and ask questions. BACKGROUND RATIONALE: On July 17, 2008, the Chamonix Site Master Plan Advisory Committee held a meeting to review "final" revisions to three (3) site plan options and to forward a recommendation for a preferred option that best meets the planning goals and design parameters approved by the Town Council. As well, the Committee reviewed information regarding preliminary cost estimates and preliminary grading and engineering plans for each site plan option. Also, the Committee voted to forward a recommendation to the Town Council to pursue Leadership in Energy and Environmental Design (LEED) certification and to investigate the use of "Off-site Factory Built" (modular) construction for the project. On August 5, 2008, the Vail Town Council voted (6-1) to move forward with the master plan option labeled "Neighborhood Block." This option provides 58 two and three-bedroom dwelling units in town home and condominium configurations. In rejecting the higher density proposal Town Council expressed concerns about the additional expenses related to constructing and maintaining a large parking garage. The third option was rejected because it did not provide enough density. With the decision to move forward with the "Neighborhood Block" option there was concern expressed by multiple Council members regarding the costs of the proposed housing units and ensuring they would be affordable to those seeking an opportunity to live there. Neighborhood representative and former Vail Mayor Bob Armour also encouraged obtaining more accurate pricing estimates. Based on the concern of the Advisory Committee and Town Council members, staff was directed to validate the financial/cost assumptions prior to final adoption of the Chamonix Master Plan. STAFF RECOMMENDATION: Staff recommends the Town Council provide Staff with direction and feedback regarding the preferred site plan option for the Chamonix Site in relation to the financial/cost information that has been provided. This information will be incorporated into a memorandum by Staff, to be presented to the Planning and Environmental Commission at their December 22, 2008, public hearing for their review and action on a final Chamonix Site Master Plan. 4. Bill Gibson ITEM/TOPIC: Discussion of the First reading of Ordinance No. 31, Nina Timm Series of 2008, for prescribed regulations amendments to Section 12-13, Employee Housing, Vail Town Code, to establish-a deed- restriction exchange program, and setting forth details in regard thereto. (15 min.) ACTION REQUESTED OF COUNCIL: Approve Ordinance No. 31, Series of 2008, on first reading. BACKGROUND RATIONALE: On June 3, 2008, the Vail Town Council directed the Community Development Department to prepare amendments to the Vail Town Code to establish an Employee Housing Unit (EHU) deed restriction exchange program. On October 28 2008, the Vail Local Housing Authority of the Town of Vail held a public hearing and reviewed and forwarded a recommendation of approval to the Vail Town Council for the proposed text amendments to the Zoning Regulations. On December 8, 2008, the Planning and Environmental Commission voted 5-0-0 to forward a recommendation of approval, pursuant to Section 12-3-7, Amendment, Vail Town Code, for prescribed regulations amendments to Section 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed-restriction exchange program, and setting forth details in regard thereto. STAFF RECOMMENDATION: Staff recommends the Town Council approves Ordinance No. 31, Series of 2008, as recommended by the Vail Local Housing Authority and the Planning and Environmental Commission, on first reading. 5. Bill Gibson ITEMITOPIC: Discussion of the First reading of Ordinance No. 33, Series of 2008, for prescribed regulations amendments to Section 11-10-7, Open House Signs, Vail Town Code, to allow for amendments to the open house sign regulations, and setting forth details in regard thereto. (15 min.) ACTION REQUESTED OF COUNCIL: Approve Ordinance No. 33, Series of 2008, on first reading. BACKGROUND RATIONALE: At its November 4, 2008, public hearing, the Town Council 'directed Staff to prepare text amendments to update the Town's open house sign regulations. On December 8, 2008, the Planning and Environmental Commission voted 4-0-1 (Kurz recused) to forward a recommendation of approval, with modifications, for prescribed regulation amendments, pursuant-to Section 11-3-3, Prescribed Regulation Amendment, Vail Town Code; to amend Section 11-7- 10, Open House `Signs, Vail Town Code, to allow for changes to the open ' house signs regulations; and setting forth details in regard thereto. STAFF RECOMMENDATION: Staff, recommends the Town Council approves Ordinance No. 33, Series of 2008, as recommended by the Planning and Environmental Commission, on first reading. 6. Kelli McDonald ITEM/TOPIC: Discussion of the Vail Economic Development . Nicole Peterson Strategic Plan. (15 min.) ACTION REQUESTED OF COUNCIL: The Vail Economic Advisory Council and Town of represented by.. Kelli McDonald, Economic Development Manager are requesting final review of Resolution No. 27, Series of 2008, for the adoption of the Vail Economic Development Strategic Plan. Please see attached Resolution No. 27, Series of 2008. BACKGROUND RATIONALE: . The vision and. goal's of the Vail Economic Development Strategic' Plan were gathered from the Vail-20/20 comprehensive plan document and adopted by Town Council November -6, 2007. In. -order to facilitate the implementation of the.. adopted vision and goals, the Town Council requested a Vail ' Economic : Development' Strategic Plan. Vail Town . Council, approved the, vision; mission and goals of the strategic plain .on. July 15, 2008. The creation of the plan has been spearheaded by the Economic Development Department and the Vail Economic Advisory Council, with the assistance of the major contributors listed. in the plan.... The process to complete the Economic Development Strategic Plan involved the following: An inventory of Vail economic, financial, marketing, `and closely, related studies, reports and plans. A SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis conducted by the. Vail Economic Advisory Council. Research and gathering of. similar community economic development studies, plans and tools. (Special thank you to the communities of Breckenridge, Park City and Steamboat Springs) A thorough analysis of the inventory to determine the long- term implications of such data. A creative interpolation of the vision and goals adopted by the community and Council, combined with the inventory, research and analysis, to create a realistic and achievable Economic Development Strategic Plan for the Town of Vail. Vision, mission and goals approved by Vail Town Council July 15, 2008 Adopted by Vail Economic Advisory Council November 11, 2008 Presented to Commission on Special Events November 18, 2008 Presented to Vail Local Marketing District Advisory Council November 20, 2008 Presented to Planning and Environmental Commission November 24, 2008 Presented to Town of Vail Directors Staff December 4, 2008 STAFF RECOMMENDATION: The Economic Development Department recommends that the Vail Town Council approves Resolution No. 27, Series of 2008, for the adoption of the Vail Economic Development Strategic Plan. 7. ITEM/TOPIC: Information Update. (15 min.) • Newspaper Box Update. 8. ITEM/TOPIC: Matters from Mayor & Council. (15 min.) 9. ITEMITOPIC: Adjournment. (4:15 p.m.) NOTE UPCOMING MEETING START TIMES BELOW: (ALL TIMES ARE APPROXIMATE AND SUBJECT TO CHANGE) THE NEXT VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT TBD, TUESDAY, JANUARY 6, 2009 iN THE VAIL TOWN COUNCIL CHAMBERS. MEMORANDUMS TO: Town Council FROM: Lorelei Donaldson DATE: December 16, ,2008 SUBJECT: Appointment of members to the Commission on Special Events (CSE) board and Vail Local Marketing District Advisory Council (VLMDAC) There are currently three vacancies on the CSE and four vacancies on the VLMDAC. The Town received fourteen (14) applications for the CSE;'and six (6) applications for the VLMDAC. Incumbent members of the CSE and VLMDAC are noted by asterisks below. It is requested that the Town Council interview each applicant at the work session and then appoint three. applicants to the CSE and four applicants to the VLMDAC at the evening meeting. The applicants are as follows: CSE: Brooks Bock; M.D. Dave Chapin` Kyle Denton Danielle Gibson Ron Girotti Ben Hohman Meggen Kirkham* Dan McNutt Keith Odza Michelle Rampelt Heather Trub* Mia Vlaar Julie Weihaupt James Wilkins VLMDAC: Sarah Franke Ben Hohman Bob Llewellyn* Beth Slifer* Pam Stenmark* Adam Sutner * (Vail Resorts representative reappointment) I have enclosed an attendance summary for. the CSE and the VLMDAC for your review as well as suggested possible questions to ask the applicants. The Town Council needs to appoint a total of three members to the CSE and four members to VLMDAC (one of which is Adam Sutner as the Vail Resorts representative). To: Lorelei Donaldson Town Clerk Vail, CO From: Brooks F. Bock, MD 1700 Lions Ridge Loop Vail, CO 81657-4936 Date: December 3, 2008 Re: Commission on Special Events I am writing to express my interest in serving on the Town of Vail Commission on Special Events. (CSE). My family built a home on Lions Ridge Loop in 1997 and visited Vail often during the past eleven years. In August of this year we moved permanently 6.111 Michigan to Vail. My wife,'Pamela, is an Obstetrician/Gynecologist and works full-time with Colorado Mountain Medical, PC while I am an Emergency Physician working part-time with the Vail Valley Emergency Physician group. We have five children, two of whom have completed graduate school and are working in New York and Texas. We have three children living at home. One of them, Maria, is a freshman at the University of Michigan. Our other two children, Nolan and Kristin, attend the Vail Mountain School and are in 91h and I& grade respectively. 1985 until 2005 I served-as Professor & Chair of the Department of Emergency Medicine at Wayne State University (WSU) School. of Medicine in Detroit, MI. Additionally I was the Specialist-in-Chief, Emergency Medicine for the Detroit Medical Center (DMC). The Emergency Departments of the DMC see 350,000 patients annually. In these capacities I coordinated a team that provided excellent health care and helped host a Boy. Scout Jamboree, the, annual Detroit Belle Isle Grand Prix (auto racing), conventions, health fairs, and fund-raising events. We also provided medical coverage for the Detroit Tigers and Detroit Red Wings. During my tenure at WSU I established three endowed positions in the medical school and served as Medical Director for the City of Detroit EMS. I was privileged to serve nationally as the President of both the American College of Emergency Physicians and the American Board of Emergency Medicine. G In 2005 I was appointed President of Harper/Hutzel Hospital in Detroit, MI. This hospital has 2,500 employees, 450 inpatient beds, and numerous outpatient services. It is the base institution for most of the postgraduate training programs (residencies) associated with WSU/DMC. In August 2008 I resigned fi.&'JL. this position and moved to Colorado.: - In addition to working part-time as an emergency physician, I serve on two bank Boards and on the Board of the Eagle Sky Foundation, an organization that is developing children's camps. I am very interested in serving our community and particularly interested in helping to identify those events that will enhance the quality of life in the Vail Valley while drawing others to share in the wonders of this area. I have included a brief resume with this memorandum. I can be reached at 970-476-4648 or bfbock@aol.com. r RESUME BROOKS F. BOCK, M.D., F.A.C.E.P. OFFICE HOME Vail Valley Emergency Physician, P.C. River Centre 27 Main Street, C=301 Edwards, CO 81632 970-569-3600 1700 Lions Ridge Loop Vail, CO 81657-4936 970-476-4648 (home) 248-514-2968 (mobile) bfbock(a.aol.com CURRENT POSITION: PERSONAL DATA: EDUCATION: CERTIFICATION: BOARDS: Emergency Physician Vail Valley Emergency Physicians, P.C. Vail, CO Professor Department of Emergency Medicine Wayne State University School of Medicine Detroit, MI Birthdate: September 19, 1943 Birthplace:. Orange, NJ Citizenship: United States of America Marital Status: Married University of Michigan B. S., 1965 Wayne State University M.D., 1969 American Board of Emergency Medicine 1982-90; 1991-2008; 2008-2018 Eagle Sky Foundation Edmond,-OK Washita State Bank Burns Flat, OK Frontier State Bank Oklahoma City, OK To Whom It May Concern: I am applying for the open position on the commission for special events. I've served on the commission since it's inception and look forward to the opportunity to represent the town of. Vail again. Thank you for your consideration. David Chapin December 10, 2008 TO: Town of Vail Council FROM: Kyle Denton RE: Commission of Special Events Dear Town of Vail Council, My name is Kyle Denton and I am interested in becoming a member of the Commission of Special Events. Growing up in the Vail' Valley and being a homeowner in East Vail I understand the importance of continually 'attracting people to come and enjoy what our town has to. offer. People enjoy our town, not only for the ski mountain, but for the fun and lively atmosphere that it creates as a result of our year round events. I feel that I would be a very good candidate for a position on the Commission for Special Events because of my passion for this town and my desire to help enhance its exciting atmosphere and character. Promoting the current special events and also encouraging new events benefits out local community and economy and helps ensure that Vail remains an exciting place for both valley locals and tourists. Overall, and most importantly, my desire to become a member of this board lies . . with my love for this town and my waiting to become more: involved in. its year-round activities that help to promote it. i plan on living in Vail for years.to come and I want to . ensure that its future remains focused on increasing the.enthusiasm people, have for living and visiting our special town. Sincerely, Kyle Denton (970) 393-2154 KYLE DENTON 3950 fall Line Dr., Unit 22 . Vail, CO 81657 Phone: (970) 393.2154 Email: kkyledentonIffigmail.com EDUCATION University of Montana, Missoula, MT B.A. 200S Major: B.A. in, Business Management EMPLOYMENT Broker.Associate, Ron Byrne and Associates Real Estate December 05 - Present EXPERIENCE New Years Party, Donovan Pavilion I, helped start, with two other friends, the New Years Donovan Pavilion party were we host over. 200 people to celebrate the beginning of the new year. we are again hosting the, party this year .. and are expecting another great turnout. DANIELLE GIBSON PO Box 6176 Vail, CO 81658 12/1/08 To Whom it may Concern: I am .:.,,,onding to the notification that there are positions available on the Committee of Sr:...:al Events. I have been living and working here in the Valley for the past two years, and have fallen in love with the beauty and life within our mountain town. As a young lady, I believe that, I can contribute a vastly under-...r.?.7.&...tA- part of our town, the youth. Not only does my gen,.,.Lon work hard to keep this town moving on a day to day basis, but we also represent the future of tourism in Vail. Soon the twenty-somethings of Vail will be moving on to new cities, bringing their',,.r:...ences in Vail with them, only to come back ., with the families they will have. My generation often feels jaded by our under-.?q,.,,sr.:tation. We feel that we have no say in what happens in our town, eventhough many of the day to day decisions made affect us. Although this position may not offer me the ability to influence L .E,,.. decisions, I think that being,,, - , ,sented in this small way will give us a brighter outlook. I graduated college in 2006 for the University of Denver, and have 1;,:... erijoying, these mountains and the many events off....d here for over six years. Now that I have had.the opportunity to live here I want to have a stake in our town. I know that my experience in planning events with Lotus Enl:.. Unment, and The, l Eve will. g, ,&dy benefit- me upon entering this committee, and I know that I can bring a lot to the table. I have relationships with some event planners in the area, but believe that I_ can M"*-6.:. A balanced outlook on any r..,r..sals that are put on the table. I am very excited about the possibility of becoming more involved 1II our town! Attached is a resume with my most r ":anent experience. I am h,,.l to furbish more inf._, ation L, request. I look forward to heating from you in the near future. Thank you for your time during your busy day. Sincerely, Danielle Gibson .'l" 9V- *-Wa la t1. DANIELLE GIBSON PO Box 6176, Vail, CO 81657; (303) 406-8283 dan iel lecg 720@vahoo.com OBH4- i a JE: A motivated young lady willing to do what it takes to make our town's +r, ...:al events stand out from the many other events in our region. SUMMARY OF QUALIFICATIONS; Advanced Skills in the use of Microsoft Office applications, including but not limited to, Word, Excel, PowerPoint and Outlook. Basic skills in web building and content management using Macro Media's Dreamweaver, Fireworks, and HTML. EDUCATION BSBA, Marketing, Daniels College of Business, University of Denver, Denver, CO June 2006 Relevant Coursework. Consumer Behavior, Logistics, Event Planning, C,, ?, a..:ons Management Ekr km ENCE The Hive Inc., Vail, CO 2007-Present Promotions Specialist- Tuaca Coordinates staffing for special events-, such as Country-Jam, Rock-Jam and Snow Daze. Increases as,- i,.ess of Brown F .:,,;....,.. brands through carefully executed r -, -otions. Executes on site guerilla marketing for the Brown F.,, -an family of brands. Assists in set up of large scale events, both in planning and execution. Manages inventory of point of sale and consumer merchandise. Maintains and creates relationships with Restaurant owners, managers and employees. Identifies - --otion needs, and executes improvements Lotus Entertainment, Denver, CO 2005 - 2006 Marketing Director (2006) ' Planning, advertising, and implem:....d.:on of events. Arranged Advertising local publications such as the Westword Newspaper, Image Magazine, and 303 Magazine. Planned 4 year party for Mynt Mojito Lounge, a successful milestone event. Executed advertising in local publications C." ;oI new branding image for Mynt Mojito Lounge, Miami Style. Arranged Miami Vice Premier Party, including ,otional materials from Universal Studios. Executed highly successful Bacardi Promotion Executed Hair and Make-up and fashion shows. Generated increase in business for the summer season. Worked closely with national distributors to plan and implement events to, w. ,...ate specific products Developed bu4:..:..,.? relationships with local merchants. Marketing Assistant (2005 - 2006) Implemented concierge marketing plan Handled large scale mailings to 300-500 people Maintained information on 6 s:.pma..: weL.,:.:.,, Assisted Mark;.t g Director in daily tasks Completing Nec,:.ti j Paperwork to achieve .daily goals. Wrote and duplicated important documents concerning the multiple venues. Assisted with reservations for multiple venues. Ron Girotti 980 Vail View Drive B 208 Vail, CO 81657 December 4, 2008 Vail Town Council ATTN: Lorelei Donaldson, Town perk 75 S. Frontage Road Vail, CO 81657 Dear Lorelei, I am ingested in a position on the Committee of Special Events. I've been living in Vail for 10 years. I've been working as a bartender at the Montauk Seafood Grill for 5 years. I am a very big fan of music and my tastes cover,a large spectrum. 1 would like to contribute to the choices being made in regards to the music which is chosen for VaiFs special events. 1 feel that'I have a lot of knowledge that could help the committee to make choices that will please a' lot of different music fans. In addition'to music being a hobby of mine, I also have some experience in booking bands. 1 worked on a concert committee in college and I also contributed to some of the choices that were made at 8150. 1 have an understanding of the financial side of the business that would make me a well rounded member of the committee.. . I have a resume and a list of local references, if you would like them. The article only asked for a letter so I figured I'd start with this and then look to you for the next step. My e-mail address is reiro73(@&nail.com and my. phone number is 970-471-2329.:1 look forward to hearing from you. Sincerely, Ron Girotti Vail Town Council Lorelei Donaldson, Town Clerk 75 S. Frontage Road Vail. CO 81657 Lorelei. I would like to apply for the following committee positions: 1 Special Events Committee 2 Vail Local Marketing District Advisory . Council (VLMDAC) As a letter of introduction, I moved to Vail 15 years ago and began working for the radio stations a year later. I have lived in West Vail the entire time and have owned property in West Vail since 1997. NRC Broadcasting includes.14 radio stations on the Western Slope and Denver (Summit, Grand, Vail, Glenwood, Aspen, Steamboat). In my 14 years at the radio stations I have been both a sales account executive and a long time ago served as the local sales manager. My clients include local business;, and local, regional and national accounts, and local events. I have had a long term working relationship with the local chambers, the town of Vail and local entitieg.like UnTraditional marketing and Highline.Sports among.others. I feel qualified -for these positions because I have spent almost.15 years in Vail.working with my clients. to help them market and advertise their businesses to people in and around Vail. I have also worked with many events over the years including; the Vail Film Festival, Vail Farmers market; Taste of Vail, Eclipse Jeep King of the Mountain, Camp Jeep, Warren Miller, Vail Barbeque, the old Chili cookoff; TOV summer, construction, Vail Big Wheel, Teva Montain games, Vail Snow Daze, Dine out Vail, the Sessions, Spring back to Vail, Vail Mardi gras...and so many.more! Lorelei, Thanks for your assistance, my bio is attached, Ben Hohman NRC Broadcasting, Inc. PO Box 7205 Avon, CO 81620 390-1139 benji@v/a1il..ndet, L4 -A Ben Hohman NRC Broadcasting, Inc. PO Box 7205 Avon, CO 81620 .390-1139 benji@vail.net page 2. Bi&.. 'Ben transplanted, himself to the Vail Valley '.15 years ago and Has-been working for NRC Broadcasting for14 years. Before taking. the lifestyle plunge and moving 'to Vail Ben spent 10 years in the corporate world in Chicago, the majority'with Arthur Andersen & Co:,, working with Fortune 100 and 500 companies involving sales, marketing, and management and business consulting. Ben's experience and expertise includes working with top executives directing their strategic matketing programs, advertising campaigns, and promotional vehicles. Ben received a BA in Economics from DePauw University;. 1983. and.has completed over 1.500 hours of professional training from Arthur Andersen and..post graduate work from the University of Chicago. December 2, 2008 Vail Town Council Attn: Lorelei Donaldson, Town Clerk 15 South Frontage Road Vail, CO 81657 Vail Town Council: Hello, my name is Meggen Kirkham and I am writing to express my interest in continuing to serve as a member on the Commission on Special Events.. My first term on this board has unfortunately expired and I am eagerly re-applying to serve on this board. My experience in the community, combined with my current role. as Brand Manager for Vail Mountain provides me with the insight and expertise that would continue to enhance this Commission., I feel that my background in marketing and events has brought valuable insight and PQ oFective to the current commission. Furthermore, after serving one term,. I now have a full understanding of the Commission's purpose; mission and goals and feel that continuing to serve would provide critical continuity needed to bring and execute successful future events to Vail. Having grown up in Vail and lived here basically my entire life, I have an enormous passion for this, community and would be honored to volunteer my time in order to continue to make Vail a successful community! I hope you consider me to continue serving on the Commission on Special Events and I look forward to answering any questions you may have. Sincerely, kham.. 1 Dan C. McNutt PO Box 5302 Vail, Colorado 81658 (970) 390-2213 (Home) (970) 476-7142. (work) skimcnutt@juno.com. Dear Selection Committee: Please accept my application as a candidate for a seat on the Commission of Special Events. Having programmed and coordinated special events for over 35 years, I feel uniquely qualified for this position. I have a BA and Masters degree in Recreation Administration/Leisure Studies:. Upon receiving my undergraduate degree form Kent State University, I was Special Events Coordinator for the City of Vero Beach, Florida. I was a graduate assistant for the Intramural Department at the University of Northern Colorado and Intramural Director at Iowa Lakes Community'College. I have always been active.in community wide events. I know and understand the impact special events can have on a community. I have 25 years experience as a college adminiaLa or/program director. I specialized in mazketing, budgeting, curriculum development, student retention, improving graduation rates, and recruiting and training faculty. I started Mortgage Loan Specialists, a successful mortgage company 6 years ago. I feel my background in f nance, combined with my strong outdoor recreation programming skills makes for a good match for a seat on the Commission of Special Events. I'll look forward to hearing f.r,... YOU. Sincerely, Dan C. McNutt Dan C. MCNutt PO Box 5302, Vail, Colorado 81658 (970)390-221 3 (home) (970) 476-7142 (work) skimcnun@juno.com RESUME Educational Backaround MA University of Northern Colorado, Leisure Studies, Greeley, CO; 1975' BA Kent State University, Recreation Administration, Kent, Ohio; 1973 EmDlovment Historv 1994 - Present Vail Ski and Snowboard School Accomplishments: Private Adult snowboard, alpine and telemark skiing instructor. Act as a supervisor assistant. 2001-.Present -Mortgage Loan Specialists: Branch Manager/Senior Loan Officer Accomplishments: Created a successful mortgage company from the ground, up. Developed more efficient, accurate systems of delivery using state-of-the-art technological innovations. Collaborated with local banks on a referral system: based on a non-competitive environment: "Short-sell" mortgage consultant. 1995 - 2001 Colorado Mountain College: Vail/Eagle Valley Campus Division Director Accomplishments: Created and developed several successful academic/occupational programs. Responsible for program budgets; advisory committees, faculty recruitment, training and evaluation, curriculum deveh p...ent; marketing, and improving student retention and graduation rates: Developed and maintained 5 and 10- year goals and objectives for all programs. Chaired college wide committees. Developed and created the Colorado Mountain Real Estate Program for six campuses"and 13 community sites. Updated the Fire Science Program and curriculum to articulate with and meet state and national standards. Upgraded the Culinary Arts program curriculum and apprentice training sites to meet state guidelines. Advanced a major, outdoor recreation curriculum by adding new programs and faculty in the areas of swift water rescue, rock climbing, avalanche training, and outdoor studies. 1976-1994 Iowa Lakes Community College: Program Coordinator/Intramural Director Accomplishments: Led the growth of the Recreational Specialist degree program over an 18 year period.. Responsible for developing and maintaining ;5- and 10- year goals and objectives, program budgets, curriculum development and delivery, marketing, and maintaining an active advisory committee. Advisor to five.collegiate clubs. Powerlifting Team Head Coach, State Champions 1979- 1982. 1973-1975 Youth Center Director/Special Events Coordinator Vero Beach, Florida RELATED SPECIAL. EVENTS EXPERIENCE Florida Recreation and Parks Association, Certified Administrator Iowa Parks and Recreation Association, Certified Administrator Chairman of the North Central Community College Accreditation Committee 1992 Chairman Iowa Parks and Recreation Association Education Section 1991 Chairman State Flag Football Championships Vero Beach, Florida 1973 Chairman State Handball Championships Vero Beach,, Florida 1973 Co-Chairman Colorado State Special Olympic Games 1974 Graduate Assistant Intramural Department University Northern Colorado 1973-75 Chairman Estherville Winter Sports Festival 19894990 Chairman Iowa Parks and Recreation Association Spring Con&11,..ce 1985 Chairman Iowa State Powerlifing Championships .1984 Eagle Scout; Boy Scouts of American, Troop 397 Outstandina Capabilities • Ability to . ,ent and, advance an organization with confidence and professionalism. • Highly proficient in planning, coordinating and managing complex projects. • Over 26 years experience marketing,; promoting, and. producing programs and events.. • . Exceptional competency in people skills, networking, and community relations. _ • Strong organizational and computer skills. • Excellent fiscal management and_budgetiiig skills. Professional References Nancy Stevens Vail.Resorts,-Ski & Snowboard School .970-4,71-3337 (cell) nstevens(6)vailresorts.com Kathy Chandler Henry Black Diamond Research 970=328-1639 (office) 970-390- 3104 (cell) skihenivna.iuno.com Dave Tucholke Colorado Mountain College, Outdoor Studies Instructor; Vail Resorts, Vail Mountain Operations,Manager, 970-754-4027 (office) 970-331-4789 (cell) dtucholkeevailresorts.com Additional references and letters of recommendation available upon reauest Vail Town Council Attn: Lorelei Donaldson, Town Clerk 75 S. Frontage Road Vail, Co 81657 Dear Ms. Donaldson; It has come to my attention the Vail Town Council is searching to fill positions for the Commission on Special Events. I would like to ask for consideration for one of these positions. Having worked in Lionshead for the past 11 years, I have, seen many events in the Town of Vail and feel the Town has only scratched the surface of its potential. Over the last several years thru my role as General Manager of Montaneros in Vail, I have become involved'in the town more and more. I currently am the Chairman of the VVP Lodging Committee and serve on the Lionshead Merchant Board. With the Lionshead Merchant Board, I have helped bring Lionshead Merchants together to .revitalize the area with new'and old events in the Lionsheadarea. I would like to broaden that experience and help the whole town bring more events to the area and help keep Vail the best year round destination: Please consider me for one of the positions on the Committee on Special Events. Thank you Keith Odza General Manager Montaneros in Vail 970-477-7200 kodzca@montaneros.com December 6, 2008 Michelle Rampelt Kv-&s *o k/? 292 East Meadow Drive, Suite 101 he Vail, CO 81657 Vail Town Council Attention: Lorelei Donaldson, Town Clerk 75 South Frontage Road Vail, CO 81657 Dear Town of Vail Council, I am writing to express interest in joining your Commission on Special Events. Thank you for your time and consideration. As our Valley's baby-boomers and second homeowners choose to spend more of their valuable time here, there is an increasing need for activities that satisfy this population. Empty-nesters, the health- conscious, and the savvy; all visit the town of Vail seeking off-mountain activity that suits their interests. Simultaneously, attracting and entertaining young skiers and riders will develop our lifelong customer, vacationer, and attendee. It is imperative that both groups (and the people in between) find fun, culture, and excitement in Vail. Not to mention, our valued full-time residents. It is our long-term investment as a community. What do I bring to the table? I am a likeable personality. Kindness and optimism stretch a long way. I am a sales person: persuasive, credible, and confident. My interests vary, which I believe make me a very strong candidate. I race downhill mountain bikes and wakeboard in the summer. I ski in the winter. I love live music: underground hip-hop to punk, but I grew up singing with the Cleveland Orchestra, so a symphony doesn't hurt either. I can pair wine with food. I think rubber duckies are cute, especially floating down Gore Greek. In other words, I believe I understand both sides of the special- events coin. The "new" economy demands creativity. While I know there are many blessings to look forward to, there are challenges ahead. An efficient business approach will be necessary to carry on fantastic special events through these leaner times. Tackling the budget so the guest experience will continue to be superb, will be my forte; as well, promoting a,good balance of both economic development and small-town authenticity. I have worked in tradeshow management, as a sales representative for Optic Nerve and Under Armour, and am now a real estate broker. Coupled with a Public Relations and Journalism degree, I believe my experience will be an asset to accomplishing the CSE's agenda. With an office in Vail Village, I realize first-hand when there is or isn't activity. People move here, spend money here, and vacation here as a result of the fabulous events in Vail. I have pride in this community and its success. I will take ownership as a volunteer on the CSE, and hope to prove I can deliver, as a fresh new member of this team. Thank you again for your time. Sincerely, CtA'lti-?X?./ Michelle Rampelt 313'(b??C_) December 10, 2008 Dear Members of the Vail Town Council: I am writing to express my interest in seeking re-appointment as a Commission on Special Events board member. I am currently employed as the Production Director for Rocky Mountain Media L.L.C., publishers of Vail/Beaver Creek Magazine, Colorado Summit Magazine and Rocky Mountain Golf Magazine. I think the Vail Town Council: has a strong board in the CSE and would like to continue to contribute to the overall marketing of the Vail through the, funding of special events. I . have actively participated in these great events offered in our community and therefore, feel very in tune with the current needs -of our' community. I am confident that my presence- on the Commission would lend a great sense of connection to the events as they unfold My experience in special events has allowed me the opportunity to plan, coordinate and produce events.for Verizon Wireless, Daimler. Chrysler, Jose Cuervo, Corona Beer and Modelo Especial. These included, but were not limited to; live, televised events in large and small markets, including; New York, Miami, Los Angeles, Las Vegas and venues throughout Mexico. I am confident in my, ability to continue to analyze budgetary issues to ensure the success of an event, allowing for the maximum return on investment. My experience will compliment. both the members of the Commission of Special Events, as well as the promoters and producers that. currently contribute to these events. Lastly, I would like to be a member of the Commission on Special Events so that I can 'contribute my time and experience to help promote Vail and to become more involved in the community I call home, As a Vail homeowner, I have a vested interest in our, town. I have attached a resume, with only relevant experience to the Commission. I hope you will consider me for the vacancy. Sincerely, Heather Trub 970.309.5205 160 West Beaver Creek Blvd., Suite C-102 P.O. Box 1397 Avon, CO 81620 Phone: 970-476-6600 Fax: 970-845-0069 Heather M. Trub 955 Red Sandstone #213, Vail, CO 81657 Phone: 970309.5205, email: hmtr vail.net RELEVANT EXPERIENCE Rocky Mountain Media, LL.C Publishers of Vail Beaver Creek Magazine, Colorado Summit Magazine & Rocky Mountain Golf Magazine 08.2004 - Present-: Production Director Avon. CO• > Monitor the cohesive flow of all departments including Graphics, Production, Editorial and Data Entry. > Develop and produce all marketing and promotional campaigns to expose company in local and national markets. > Forecast and manage all project budgets and events to promote the publications locally and nationally. David Marlow Studios 08.2003/08.2004 . Advertisine Director Ashen. CO > Organized and produced-special event promotions and public relation efforts to aid in the overall development of individual accounts. > Managed all marketing and business development. > Coordinated all advertising jobs including full production of photo shoots, commercials and direct mail campaigns. > . Approved and enforced all project budgets and schedules. > - Responsible for the direct.interaction and project execution with all outside vendors. > Planned, and facilitated all marketing plans- and project budgets for clients in local, regional and national markets. Global Hue . 05.2002/08.2003 Production Manager San.Antonio. TX > Managed and monitored the general workflow of Production and Traffic. for the San Antonio office for leading accounts including DaimlerChrysler, Verizon Wireless, Jose Cuervo, IRS, Blue Cross Blue Shield, Corona Extra, Modelo Especial and others > Worked 'in conjunction with general market agencies to produce .public relations and multi-cultural marketing campaigns in the United States, Latin and Central America. > Organized, researched and produced special event promotions 'I to aid in the overall development of individual accounts. > Produced all advertising campaigns including full production of photo shoots, special events and commercials. > Developed and enforced all production budgets and production schedules. AD Ideas, Inc. 09.1999/05.2002- . Associate Production Director San Antonio. TX > Managed business development team. on all marketing and promotional campaigns to. expose company in local and national markets. > Acted as primary liaison between AD Ideas and all clients, as well as vendors, independent publishers and prospective clients. DELIVERED VIA EMAIL December 10, 2008 Ms. Lorelei Donaldson Town Clerk, Town of Vail 75 S. Frontage Road West Vail, CO 81657 Dear Lorelei, I am interested in serving on the Vail Local Marketing District Advisory Council. Having served briefly on the council in 2003, I have a good understanding of the skills required and believe I bring significant marketing experience and expertise to the table. I understand that this volunteer board is responsible for making recommendations to the Vail Town Council for summer and shoulder season marketing programs funded by. a 1.4 percent Vail lodging tax. Asa Vail property owner, I am interested in the most vibrant summer and shoulder season offering possible. I work within the Town of Vail as executive director of the Vail Jazz Foundation, which offices at the Vail Professional building and ,presents our annual Vail jazz Festival. My attached resume is testament to my experience in marketing, sales and special events, which uniquely qualifies me for this.board. I will work hard to ensure that the tax dollars collected for this effort are spent efficiently and effectively, to fulfill the goals Of the Vail Local Marketing District board and the Vail Town Council. Thank you for your consideration. -.Very truly yours, Mia Vlaar - - P.O. Box 4121' Vail, CO 81658 970.479-6146 work 970.376.3811 cell Mia Vlaar Core Competencies • Accomplished business development and management professional. ¦ Highly skilled in fundraising, sales, marketing, communications, and special events., ¦ Goal-oriented,.driven leader and self starter. ¦ Strategic thinker, collaborator, consensus builder. Executive Director, Vail Jazz Foundation October 2007 - present ¦ Chief executive of non profit.dedicated to perpetuating jazz through live performances and education, with a focus on young musicians and audiences.: • Develop and execute fundraising plans to generate contributions, corporate sponsorships, foundation grants and in-kind donations. • Recruit remembers and manage board of directors. ¦ Negotiate`contractual agreements with vendors; sponsors and venue managers ¦ Serve as the organization's spokesperson. Plan and execute marketing, communications and collateral development. ¦ Produce Vail Jazz Festival and manage educational programs including Jazz Goes to School and the Vail Jazz Workshop. Senior Sales Manager, ResortTechnology Partners October 2003 - Present • Sell, conceptualize and oversee delivery of web design and development projects. ¦ Identify, target and capture new markets, customers, and revenue streams. ¦ Manage 150+ client relationships. Provide-innovative web marketing solutions, up sell and cross sell across product lines and new technology. • Exceeded annual sales target of $1 M in 2007. Doubled 2005 revenue contribution to exceeded $700 K target in 2006. Director of Marketing, Vail Valley Foundation October 2002 - October 2003 • Created and executed strategic marketing and public relations plan. • Managed print, radio, television and video as well as web marketing media. ¦ Directed agency relationships, put out RFPs and managed marketing budget. Director of Membership, Vail Valley Foundation July 2000 - October 2002 Managed P&L.for $2.4 million membership budget for this influential non profit organization that provides programs in athletics, culture and education. . Directed staff of three and numerous volunteers. Created innovative programs to increase membership revenue. Includes grass roots, capital, and public relations. Marketing & Communications Professional, New Zealand -July 1998 - July 2000 ¦ Developed and implemented innovative sales and marketing promotions to increase revenue from Australia and New Zealand for Vail Resorts and other clients. ¦ Built strategic partnerships and promotions with airlines, travel wholesalers, ski retailers, resort, lodging and service providers to increase market share. Mia Vlaar Cell 970376.3811 P.O. Box 4121 Altars(Wcomcast.net Phone 970.748.1444 Vail, CO 81658 Director of Development, St: Clare of Assisi January 1997 - June 1998 ¦ Successfully achieved capital fundraising goal by raising $5 M in 18 months for the Family Learning Center in Edwards. ¦ Collaborated with Archdiocese of Denver executives and high powered board members to solicit donations. ¦ Provided administrative direction for the fulfillment of donor pledges and managed donor and community relationships. ¦ Performed public relations and produced collateral to support and promote charitable giving campaign. Director, International Sales & Marketing, Vail Resorts . July 1992 -January 1997 ¦ Developed annual sales and marketing plans and budgets in key foreign markets. ¦ Created marketing collateral in five languages and distributed in 20 countries. ¦ Developed consortium of local lodging and service partners to cooperatively fund international marketing efforts; offset expenses by over $100 K annually. ¦ Supervised 3 sales managers and managed 4 in-market professionals. ¦ Created innovative partnership programs with wholesale, retail travel trade and media, and ski retailers to establish brand and/or increase brand awareness of Vail Resorts. Promotions, Special Events, Administrative June 1986 - June 1992 East West Partners. East West Resorts:. Provided administrative support and project management support in a variety of capacities. Youna Presidents' Oraanization: Assistant project manager, 1990 St. Moritz Family University, a one-week $1.25 M conference for members and their families. 1989 World Alnine Ski Chamnionshins: Project manager, provided administrative and organizational support to Vail Valley Foundation events and programs. American Security Bank: Customer service, international division serving multinational corporate subsidiaries in Washington, D.C. Qualifications ¦ Georgetown University, Washington D.C., Bachelor of Science, German, Business . ¦ German fluency. Goethe Institut Certificate in Business German (1986), French proficiency ¦ Former resident of Germany (2 years), New Zealand (2 years), traveled extensively. ¦ Microsoft Word, Excel, Powerpoint. Visio, database and email marketing programs. ¦ Member, Vail Local Marketing District Advisory Council 2003 ¦ Chairperson of St. Clare of Assisi School Advisory Council, 2003-04 References: Contact information provided upon request Jerry Nichols Current, Consultant in Web Development, Formerly vice ,president, Resort Technology Partners John Garnsey Current, Co-President, Mountain Division and Chief Operating Officer, Beaver Creek, Formerly president, Vail Valley Foundation N is Vlaar Cell 970.376.3811 P.O. Box 4121 vlaarsna.comcast.net Phone 970.748.1444 Vail, CO 81658, , Page 1 of 1 Lorelei.Donaldson - Open Position -'Commission for Special Events ,r:Jroa:u9?=:.Lm^F;; sw:?C.:3tl": C:.1"•nC.ru.•.Y.. .n: eiiuN:'Y+N?•.i.'.eG..:V?G:-NSa?aauvrrwwa.w:^r.?:=1+nrwu:,a5:r:.m-wl?.:,=.w?::.:..r.ua:.:w.d,.'?ew?e?ra:?r.'!a.r.?f:7.:&??«fir'a,e,n:,m.;?ae.r::.e?t.,:::s From: Julie Weihaupt To: Date: 12/9/2008 11:21 AM Subject: Open Position - Commission for Special Events Attachments: Hello Lorelei - I just finished speaking with Sybill about the possible openings for seats on the Commission for Special" Events. I'm very interested in becoming involved with this committee. Since moving to Vail (Sandstone) about S years ago, I began volunteering for as many special events as possible. I've worked with Joel Heath on the Teva Mountain Games; James Deghan on Oktoberfest; and Mike. and Brian from the Yail Rec District on their running races and mountain bike series: Years. ago I was employed with Rick Chastain at Legacy Sports Group who was working with this committee to attrack additional sporting events to the town. Pm very active with all the Vail Special Events - I attend many of the concert series events in both summer and winter. I would love to be involved with the committee as these events are something I love. In the past S years, I've been working for a Marketing Company that does National Mobile Marketing Tours. I've been involved from the inception of the idea all the way through to lauching the Event. 1 know the ins-and-outs of logistics and what it takes to coordinate and lauch a special event. I've also seen what events are best at driving "attendees" to participate. I believe I'd be a great addition to this committee. I look forward to an opportunity to meet and interview with the current members. I'll attach my resume. Thank you for considering me. Julie Weihatupt whvhon@.yahoo.com www.iuiieinvail.bldLysDot.com qq,;??- file://C:1Documents and Settings\Administrator\Local Settings\T?;,...,,\XPgrpwise\493E54A... 12/9/2008 Julie C. Weiha,upt PO Box 1341 Edwards, CO. 81632 Cell. (303) 929-9898 Home (970) 569-3999 OBJE9. i aJE To obtain a position working in an environment. that requires direct contact with customers, sponsors and staff where I can utilize my wealth of skills and experience to ensure repeat business and a quality consumer experience. EDUCATION BA in History & Pre-Law, University of the Pacific - Stockton, California Paralegal Certification, Denver Paralegal Institute - Denver, Colorado QUALIFICATIONS SUMMARY Project Manager and Sales Manager with proven track record of successful events and up- sell to current client base. Effective interpersonal skills, a high level of enthusiasm, energy, andexcellent oral/written presentation skills. Highly organized and self-motivated. WORK EXPERIENCE Event Manager, Infinity Marketing Team - Hollywood, CA- 2006 - September 2008 (working remotely from Vail, Colorado), 'Director of Operations, Qibd3 Dimensional Marketing Vail, CO 2004 - 2006 4• Responsible for the day..-to=day operations, logistics and scheduling of multiple Mobile Marketing tours, teams and events operating across the United States. 0 Soliciting, business from large-scale corporations and co-sponsors. o? Supervise 8-15 event staff to organize details, logistics, schedules, etc. for multiple events. 0 Implementation of five major national projects consecutively. 4• Managed successfully mobile tour projects resulting in a new. contract signed for two additional projects to be launched within 6 months. Responsible for assessing effectiveness and ROI of events. w Created, implemented and managed multiple client executive gatherings, sales events and other large group gatherings: (from catering, creation of collateral, production of banners, arranging hotel accomrtrnodations; securing group meeting venues, etc:) Develop, direct and implement marketing strategies and collateral for mobile marketing tours. 4 Direct client interaction and entertaining ,II• Responsible for creating and tracking Profit and Loss Budgets for multiple Mobile Marketing projects. ? Supervise direct mail/email marketing campaigns. Front, Range Special Events. Pass Sales, Vail Resorts 2002 - Present (Seasonal) •:* Special Events Team •? Responsible for sales of Colorado Pass to customers. ?.+ Up-sell to customers (Proven track record) (Learn to Ski packages, Buddy Pass to Colorado Pass, etc.) Business Development Manager, ZAP Engineering & Construction -: Lakewood, CO 2003-2005 0 Responsible for generating new engineering business focused on process and automation engineering including design, build, refurbishment and feasibility studies, for the Rocky Mountain Region ? Increased volume from $600,000 to $1.1 million in 6 months with additional awards of $2.5 million to close within 12 months. 0 Coordinated company marketing special events, client appreciation events, and general industry functions. e Awarded high proportion of "time and material". work versus bidding through the RFP process. Business Development Manager, Trigon-Sheehan, LLC - Denver, CO 2001-2003 •*.r Proposed over $25 million of new business in the Rocky Mountain Region 1% Coordinated with Project Management team from proposal through project completion. 4 Coordinated company marketing special events, client appreciation events, and general industry functions. Project Manager/Coordinator, Wilbanks Engineering Company -, Denver, CO 1999- 2001 0 Managed a $30 million nationwide fiber optic construction project for AT&T involving over 100 building locations. 4, Coordinated engineering and construction teams for 50% of all building locations. •s Revamped construction scheduling and field communications processes to improve turnaround from 45/30 days to 10 days. r1 Created project design, budgeting and program procedures. •% Implemented Quality Assurance/Quality Control programs. ti• Responsible for prospecting new client projects. :• Targeted add-on revenue from existing customers. Senior Marketing/Sales Representative, Western Gas Resources, Inc. - Denver, CO 1997- 2999 46 Responsible for the sale and purchase of natural gas properties valued at $2-5 million. per quarter. 4, Designed and implemented targeted marketing programs. ? Increased customer base by cold calls and re-implementing lost customers. .y Negotiated gas sales and purchase agreements as well as long-term contracts. 4- Received sales award for top volume production 1n' 2Q 1099 and full year 1998. • Communicate & followed up on new customer, prospects. y Targeted add-on revenue from existing customers. ? Coordinated annual customer appreciation events - executive conference, golf tournament, ski week. VOLUNTEER EXPERIENCE •: Yearly volunteer for the Vail Recreation District Mountain Bike Race Series •3 Helped coordinate details for previous years on the Ultra 50 bike race. 4 Assisted Habitat for Humanity in obtaining sponsors for Annual Golf Tournament. 4. Worked with Highline Sports on the Ultra 100 bike race. ? Volunteered for Beaver Creek Sprint Distance Adventure Race •y Volunteered yearly for the Eagle River Century Ride •? Volunteered for multiple days with Untraditional Marketing for the Teva Mountain Games INTERE& v a Alpine and telemark skiing (Professional Ski Instructors of America Certification - Winter Park, Colorado 1989), road and mountain biking, hiking, camping, white water rafting and international travel. COMPUTER SKILLS ti*, Microsoft Word, Excel, PowerPoint 0 Microsoft Streets & Trips 4, ACT Database 11_1T mrm? OF VAIL Town of Vail Via Email To Whom It May Concern: 17 VAIL ROAD VAIL, COLORADO 81657 97D-476-5686 December 9, 2008 I am contacting you in reference to the notice posted in The Vail Daily last week regarding the open positions on the Commission of Special Events. I have lived and worked in Eagle County since 1999. I currently own my primary residence in West Vail and have been there with my wife and two children since July of 2007. I have worked at FirstBank of Vail since October of 2003, and I was at FirstBank of Avon for four years before that. I am actively involved in non-profit organization work, currently serving as a board member of Eagle Valley Family Assistance Fund and as the Treasurer of Eagle River Youth Coalition. While I enjoy my time serving these boards, I would like to broaden my horizons and serve an organization that has a more direct impact on my daily life as a resident and employee in the Town of Vail. I believe serving on the Commission of Special Events would give me that opportunity. I appreciate your consideration as you choose the individuals that you feel will best serve the commission. I can be reached at (970)479-3306 with any questions or to further discuss my interest in this opportunity. Sincerely, James 0. Wilkins Senior Vice President JOW/ James O. Wilkins iwlstbank(aaamail.com . 1992 Chamonix Ln. Vail, CO 81632 USA 303.875.2994 _ OBJECTIVE Seeking volunteer opportunity to further contribute to a dynamic skiing community EDUCATION BA Economics with Business Emphasis BA Spanish for the Professions University of Colorado, Boulder, CO University of Costa Rica, San Pedro, Costa Rica Graduated: May, 1998 Major GPA: 3.5 Graduate Degree Graduate School of Banking - University of Wisconsin, Madison Graduated: August, 2008 EXPERIENCE Senior Vice President, FlrstBanks of Vall and Avon, CO 7/99 - Present • Source, underwrite and manage, portfolio of consumer and.commercial loans in excess of $60mm o Develop community contacts and establish programs to foster home ownership • Manage personnel in banks with five to thirty employees e Compliance Officer 2003 to 2007 • CRA Officer 2003 to 2007 • Security Officer 2000 to 2003 Assistant Analyst, fHanlfen, Imhoff Inc. Denver, CO 1/98 - 7/99 • Assisted in financial research of publicly traded companies • Developed financial models of companies and markets, • Communicated with executives at all levels to facilitate research • Worked with corporate finance to develop presentations'for potential clients Marketing and Research Assistant, PaineWebber, Inc.. Boulder; CO 1/97-6/97- 0 Assisted in direct marketing campaigns • Coordinated seminars and marketing strategies Provided administrative and clerical support Marketing Assistant, Ocelots Tailor de Artes Greflcos, SA Costa Rica 7198-12/96 • Developed) and implemented marketing campaign for start-up graphic arts company e Redefined product areas and target markets Member of Marketing Committee, AIESEC Boulder, CO 1195.8/95 Contacted and established business relationships with potential clients S Developed client database VOLUNTEER INTERESTS Y Eagle Valley Family Assistance Fund - Underwrite and monitor no-interest_ loans to indigent borrowers • Eagle River Youth Coalition - Treasurer and Finance/Development Committee Chair HONORS . Member of National Spanish Honor Society (Sigma Delta Pi) Member of National Economic Honor Society (Omicron Delta Epsilon) REFERENCES - Excellent personal and professional references provided upon request. MEMO: TO: Vail Town Council FROM: Sybill' Navas, CSE Coordinator RE: Suggested Interview Questions for Commission on Special Events Candidates 1. Why are'you interested in serving on the Commission on Special Events? 2. What particular qualifications do you bring to the position? 3. Do Special Events impact the profitability of your business, either directly or indirectly? If yes, please explain. 4. What role do you perceive Special Events play in Vail? 5. What do you understand the CSE's mission to be and do you.suppoit it? 6. What existing,events would you identify as most valuable to the community and what types of events should we be attempting to attract? 7. Is it important for the community that the Town of Vail allocates tax dollars and/or in-kind resources to support Special Events or do you think that events should "pay their own way?" 8. With regard to seeking out new events for the community, are there types of events you feel are "appropriate" for Vail? Are there events that you feel are "inappropriate," and if so, what are they? 9. Under what conditions would you feel it necessary to recuse yourself L Vlll considering an event proposal? Are there any events currently funded by the CSE fiv.. which you would need to recuse yourself considering? 10. Do you feel that Vail has too many events, too few events or about the right number? 11. Do you think that the CSE has done a good job of managing the calendar and variety of Special Events and do you have any specific ideas as to how you would improve the effectiveness of the CSE? 12. Do you feel there is a need for additional event venues within the Town?. If yes, what suggestions do you have? 13. What. is your favorite event? Least favori te?? CSE MEETING ATTENDANCE RECORD: 2008 --- - - - Meggen Robert - --Scott NAME: - --- -Bobby Bank-- . Dave Chapin Kirkham Rayla Kundlof McKown Stoughton Heather Trub { Kerry-Donovan 191: Appointed: Jun-07 Jun-07 Jun-02 Jan-07 Dec-07 Dec-07 Jan-06 Sep-0 6 Sep- 08 _ CURRENT TERM: - _ - --- Jan 08- Dec 09 Jan 07- Dec 08 Jan 07- Dec 08 Jan 08-Dec 09 _ Jan 08- Dec 09 Jan 08- Dec 09 -Jan 07-.Dec 08 1 Sep 08- Dec 09 STATUS: CURRENT Chairman CURRENT CURRENT Vice Chairman: Resigned Aug CURRENT CURRENT elected 9/23108 08 I _ _ MEETING DATES: -- - - - - - - --- - -- - 22-Jan - X -- X - X X X ---- - --- -- X X 26-Feb X X X X X X X ' 25-Mar x X X X X X X __ _ 4124/2007_CANCELLED. , s ' 20-May -- -- - - X X Absent x X i X X - - -- _ 24-Jun _.-- -- -- x Absent x X -- X - -- X 22,Ju1 X X - - X -- X X ? Absent- X - -_ -- 26-Aug x X X X - -- X -- _ -X 23-Sep - x X X X X X Special Meeting: 14-Oct X X Absent - X X °- - ` > - - -- Absent - X 28-Oct -- ---- - - - X - X X X - - X - X - - - -- --X _ - -- 18-Nov x -- X- - X ---X -- - X ---- - ,- - - - X - - X - - - No Meeting in DEC -- - - ---- -- - - - CREEg, i f Cr??OP110Vr?, • December 10, 2008 The Blue A & To Whom It May Concern: I am writing to express my interest in serving on the Vail Local Marketing District Advisory Council (VLMDAC). For those that do not know me, I am currently the Communications Manager for Catskill Place Restaurant Company;.operators of the Beaver Creek and Vail Chophouse, the Beaver Creek and Vail Blue Moose, and Foxnut Asian Fusion & Sushi. I have filled a marketing role with the Catskill group for the past four years and have added community relations and engagement to my list of duties with the expansion of the c.-,any to, Vail last year. I additionally sit on the Lionshead Merchant Association Marketing Committee and remain very much involved in the cu..,...t development of events and programming in the Lionshead area. Upon beginning construction'on two new restaurants in Vail last summer, I began. to submerse myself in the Vail community. In order to market the restaurants effectively and deliver a desirable product I felt the need to have a complete understanding of the demographic drawn to the area; in addition to an understanding of how the Town marketed or branded itself, both as its own entity and in conjunction with the branding of the mountain by Vail Resorts. One manner by which I began to build an understanding of the above was by attending the VLMDAC monthly meetings. I have done so on a regular basis since last fall and have learned a great deal as a result, on a variety of levels. On the most basic level, I was able to stay abreast on the variety of events and ?,.?...otions taking place, throughout the summer and shoulder seasons. Additionally, I was able to observe the basic message and overall brand being exF,.-,used to potential guests and how. Finally, on the highest level, I was able to gain insight on a variety of developing market trends and strategies by listening to the ideas and p:,..,jvZzlives of the experienced group in attendance each month. And though I fully expect to continue to learn from the Advisory Council, I also believe that I have a great deal that I could offer to the group in return. I come from a much diff;,rQ_t perspective than the majority of those that currently serve; that of the restaurant industry and that of the Lionshead community. As a .,c y....,entative of the restaurant industry I feel that my 6t. ,...gth would be in offering input on what r.....otions and what brands are supportable within that industry. Though I do not have as much experience, on specifically marketing to the destination guest, I do have a greatdeal of experience on delivering on whatever k,..,?ise has been made to those. guests. I think that we could significantly increase our marketing value on the various promotions and overall messaging supported by the VLMDAC if we assured that each.held a deliverable p..,...ise. The fulfillment of the promise and of the guest's expectation is what will bring those guests back in the future and is what will encourage them to bring others. I believe that the inclusion of the restaurant perspective when.. ,alitlg these messages would help improve that level of fulfillment. Additionally, due to my in depth involvement with the Lionshead Community, I feel that I could offer good perspective on the businesses of the area and the overall mindset of that group. I would further be happy to pass on information from the Advisory Council to the Lionshead Merchants and rally their support for the efforts of the VLMDAC. In closing, I would like to thank you for your time in reading my letter of interest and hope you will take me in to consideration for the VLMDAC. I would be thrilled to have the opportunity to work with the established council members and to help further develop marketing strategies and concepts in an effort to drive additional business to the Town of Vail. Best RegArds, S Franke ommunications Manager Catskill Place Restaurant Company P: (910) 845-1113 sarahna.vailchonhouse.com CEEkl{, . 4 t i ???dPII0?1r'?? December 3, 2008 To Whom It May Concern: This letter is to recommend Sarah Franke for a seat with the Local Marketing District in Vail. The committee would be well served in choosing Sarah. Her present role with our company focuses on marketing, public relations, and community engagement. She would be a great resource, and an enthused participant. Sarah brings with her a vast background, this along with her insight has been a large part of our growth and more our success. As an individual operator of two locations in Vail I aLv..gly urge you to consider her for the position. As a new business person in Vail who is involved in the Vail community as of this last year I would suggest she would be considered one of the best choices possible by many of your merchants. If you have any questions please do not hesitate to call. I would be glad to have Sarah as our. Qr.esentative or designee for a Town of Vail entity on the Local Marketing Board. Brian Nolan NOW OPENM Vail Blue Moose Pizza AND The Vail Chophouse Located in the NEW Vail Square Catskill Place Restaurants Operators of Foxnut Sushi Blue Moose Pizza and Beaver Creek Chophouse PO Box 5549 Beaver Creek, CO 81620 970-845-0545 (o) 970-845-7357 (fl brianna.vailchot)house.com ANTLERS Aco?W&U & C. r ua ??1NCE r?.?, t e.t? 680 W. Lionshead Place Vad, CO 81657 974476-2471 970-478.1012 fax_ _ wwwAterwd.c= December 5, 2008 To Whom It May Concern: Please accept this letter of recommendation for Sarah Franke to serve on the Vail Local Marketing. District Advisory Council. I've known Sarah for several years, both as a friend and as an active participant and advocate in the Lionshead business world. In short, I can't think of ANYONE who I would rather have represent me on the VLMD. Although Brian Nolan has encouraged her to do so, if it weren't for Sarah, the Lionshead group would still be sitting at the starting line. She is more responsible than anyone else for the vast improvement in the events and activities that took place last summer in Lionshead. Just as important as effectively implementing the program, her foresight and acumen in putting it all together was key. It is that talent that will make her a fabulous addition to the Advisory Council. Sarah has a great sense of marketing on many different levels and. has done an incredible job of working with the myriad of business folks in Lionshead with their varied (to say the least) priorities. That's also a quality that will serve, her (and us) well. In summary, PLEASE don't pass up the opportunity to appoint Sarah to the VLMDAC. You won't find anyone more qualified. Feel free to contact me at any time if there's any questions you have or any other information I can provide. Best Regards, s Robert LeVine General Manager December 10, 2008 Lorelei Donaldson Town of Vail Dear Lorelei: I am writing you to voice my support for Sarah Franke as she is applying to be on the Vail Local Marketing District Advisory Council. -I believe she is the perfect candidate for this position and for the Town of Vail. Sarah has been in the Vail Valley for several years now. Through her experience with Brian Nolan and his restaurants, she certainly. has developed 'strong contacts in the restaurant, retail, and lodging segments. She not only has been involved with planning large events and festivals for the businesses that she but also for the towns/villages themselves. Most recently, she has been on the marketing committee for the LionsHead Merchant Association where she was. clearly the strongest- member with the most impact. She has the experienced skill set now in approaching the council for funds, planning. and executing event functions, leading meetings, and. communicating details to the community. And her tenure has given her the marketing foundation for what the Town of Vail needs to make this an exciting and viL. at place. Lastly, she is an ex?.,:,...ely diligent and hard worker who goes above and beyond her job description. She puts in the hours needed to get all jobs done: right -not just her own. If I can be of further support in the advocacy of Sarah to this position, please feel free to ,call me at'970-476-9457 x265 or send me an email at lsteelenu.ssv.net. I know Sarah is the right person for the job. Sincerely, Lee Steele Sales/Marketing Director Specialty Sports Venture December 10, 2008 Vail Local Marketing District Town of Vail Vail, CO Dear VLMD, I am writing this letter as an endorsement for. Sarah Franke's appointment to the Vail Local Marketing District Advisory Council (VLMDAC) for 2009. I believe Sarah would-be a great addition to the VL..MDAC. She brings a great work ethic, a sharp business acumen and a proven track record in marketing her restaurant, The Vail Chop House. Additionally, Sarah has been instrumental in helping develop and market events in Lionshead this past year. I have had the opportunity to work closely with Sarah over the last 18 months as we developed new events for Lionshead prior to, and after the opening of The Arrabelle at Vail Square. Sarah took a leadership role in pulling together the Lionshead Merchant Association for the purpose of,creating events to help generate.energy and excitement throughout Lionshead Village. Sarah worked hard to enlist membership dues to support those events and took on the task of lead coordinator for the execution of.the sbauuer event calendar. Sarah has effectively built rapport with, the Lionshead Merchants and has had to mediate critical feedback at times. She has done it all with a positive attitude and an innate ability to listen and provide solutions to keep things on track and productive. Sarah has been able to accomplish an effective marketing plan within a very tight budget. I was proud of the outcome of the first year of events in Lionshead Village and. Sarah Franke was a significant contributor to that success. I feel confident Sarah can bring those same qualities and energy to representing the needs of the community as a member of the VLMDAC. I hope you will give her strong consideration for this appointment. Sincerely, John Dawsey VLMDAC- Treasurer Vail Town Council Lorelei Donaldson, Town Clerk 75 S. Frontage Road Vail, CO 81657 Lorelei, I would like to apply for the following committee positions: 1 Special Events Committee 2 Vail Local Marketing District Advisory Council (VLMDAC) As a letter of introduction, I moved to Vail 15 years ago and,began working for the. radio stations a year later. I have lived in West Vail the entire time and have owned property in West Vail since 1997. NRC Broadcasting includes 14 radio stations on the Western Slope and Denver (Summit, Grand, Vail, Glenwood, Aspen, Steamboat). In my 14 years at the radio stations I have been both a sales account executive and a long time ago served as the local sales manager. My clients include local business, and local, regionaland national accounts, and local events. I have had a long term working relationship' with the local chambers, the town of Vail and local entities like UnTraditional marketing and Highline Sports among others. I feel qualified for these positions because I have spent almost 15 years in Vail working with my clients to help them market and advertise their businesses to people 'm and around Vail. I have also worked with many events over the years including; the Vail Film Festival, Vail farmers market, Taste of Vail, Eclipse Jeep King of the Mount Camp Jeep, Warren Miller, Vail Barbeque, the old. Chili cookoff, TOY summer construction, Vail Big Wheel, Teva Montain games, Vail Snow Daze, Dine out Vail, the Sessions, Spring back to Vail, Vail Mardi gras...and so many more! . . . Lorelei, Thanks for your assistance, my bio is attached, Ben Hohman NRC Broadcasting, Inc. PO Box 7205 .Avon, CO 81620 3904139 benji@vail.net VOG 81 (P ?? Ben Hohman NRC Broadcasting, Inc. PO Box 7205 Avon, CO 81620 390-1139 benji@vail.net page 2. Bio... Ben transplanted himself to the Vail Valley 15 years ago and has been working for NRC Broadcasting for 14 years. Before taking the lifestyle plunge and moving to Vail Ben spent 10 years in the corporate world in Chicago, the majority with Arthur Andersen & Co., working with Fortune 100 and 500 companies involving sales, marketing, and management and business consulting. Ben's experience and expertise includes working with top executives directing their strategic marketing pro&,uus, advertising campaigns, and promotional vehicles. Ben received a BA in Economics Ii.,... DePauw University, 1983 and has completed over 1,500 hours of professional training fi.,... Arthur Andersen and post graduate work from the University of Chicago. November 19, 2008 Town Clerk Town of Vail Once again, I am reapplying for a position on the Local, Vail Marketing Council as my cu..c,..t term expires Dec. 31, 2008. 1 have been a member of the Council since the fall of 2000. During this time the council has evolved into a very..focused and results-oriented team of professional marketers including five ri.... the lodging community. My experience and expertise as chief marketing officer of major consumer goods and luxury goods companies has contributed to the success of the Council, particularly in the positioning and long-term strategic direction for Vail. With the cu..:,..t difficult economic situation and the new devel..,,....ent of Vail'coming to fruition, there will be a need for new innovative and strategically-focused marketing programs designed to bring target customers to Vail. Keeping the cu..:,-t members of the Council together as a .team is very important in terms of consistency of message and arr:.,ach. In summary, I believe that my past contributions have had 'a positive impact on the marketing of Vail and that.I can continue to make significant contributions to the future s cce of Vail. Ro L. Llewellyn 1220 Lionsridge Loop OC Vail, CO 81657 Page Iof I Lorelei Donaldson - VLMDAC .'•.:At,::::'; :e^!•Gk".W-:!I:rt?.:"a1 imG?Q: Q.":kWrL41?®•/vs tTM1L9IYL 9':`.'?.:?:'{i:A.".w,TG YO2?m:?:snsula•5::r.u?.C:.'arp:rumm•z^,n.:r:tr nrKr.:.:.:??:r,;..,^a:4e...:s.t.:?.u7:31M?;....c::.;,r.::•?a.cPa^.nw.•t:e:•{....^,t:,::?^;••.:+IC m.??c-?.,..;-•: .,. u? From: "Beth Slifer" To: Date: 12/10/2008 4:28 PM Subject: VLMDAC CC: "Kelli McDonald" Dear Lorelei, Please accept this'as official.notice that I am applying to be reappointed to the VLMDAC. I am currently Chair of the Advisory Council and would like to continue serving on this council. In addition to owning and managing Slifer Designs, I have past experience in marketing as Product Marketing Manager for Vesicol Chemical, 1980-1983. The Advisory Council has worked extremely.well together with four new representatives from the lodging community and other professional marketing experts. We had positive ROI. and results in 2008. During the current: economic difficulties, I feel it is important for the existing team to continue to use our best efforts to drive business to Vail from May-November,' 2009. ,I would like to thank the Town Council for its support and continued involvement in our joint efforts to attract more visitors to the town of Vail. Sincerely, Beth Slifer Beth Slifer 216 Main Street, Suite C-100 Edwards, Colorado 81632 Phone: 970.826.8200 Email.• BethS(aslifen*signs._ Web: www.sliferdesfgno.com Please consider the environment before printing this email. file://C:\Documents and Settings\Administrator\Local Settings\T?,-k,\X?b pr oAse\4931 EE.... 12/10/2008 Pamela Sten ork 2878 Manna Ranch Road Vail, Colorado 81657 November 25, 2008 VAIL TOWN COUNCIL 75 S. Frontage Road Vail, CO 81651 RE: Vail Local Marketing District Advisory Council Mr. Mayor and Town Council Members: This 611,cx serves as my application for re-appoi..w..ent to the Vail Local Marketing District Advisory Committee, (VLMDAC). I have had the pleasure of serving on the Committee, since 1999 and currently hold the position of Vice Chair. Duri ng my tenure I have.seen marketing- efforts on behalf of the Town of Vail develop t;o becoft more sophisticated, targeted and effective. Concrete evidence of this is.: the increase in sales tax revenue during the non-winter months. Other members of the VLMDAC and I consistently challenge our vendors and each other to determine the most beneficial and cost effective direction for marketing, Including. all facets of advertising, public relations, special events, promotions and packages. As a member of VLMDAC I feel a responsibility to remain current with trends and developments in -marketing and the lodging industry. I regularly participate in Industry acctivities and conferences that present new ideas and avenues for marketing success as provided by a variety of sources. I ecA..ain actively involved in hotel management in Vail. A list of my professional qualifications Is al.Lached. The current economic situation is presenting new challenges too the tourism industry; Vail is not insulated ft w... these circumstances and needs to be quick and decisive in its marketing efforts.- I believe the recent. winter marketing campaign developed in a remarkably short time, jointly With the Town of Vail, VLMDAC and Vail Resorts is evidence that our expertise allows us to nimbly respond to marketing opportunities and challenges. I would like to continue to. contribute the experience I have gained to the community as a member of VLMDAC. Some of -my goals for the . Committee include: staying. focused on attracting more destination guests and therefore increasing . sales tax revenues; helping to grow the , marketing effort in its new direction toward ValI being the .premier mountain destination for health, and wellness; continuing to improve and utilize relationships with.the Common on Special Events, Vail Recreation District, Vail Resorts and other business,..not4br*. profit.organtations and foundations. These goals can be.accompiished-by: - attracting new group business in targeted market segments - creating and 'selling' exceptional packages for individual travelers that showcase the array: of assets currently'existing or being developed in the Town of Vail - further enhancing relationships / partnerships with other nationally and intemationally,recognized, companies (brands) in the health, wellness and sports fields. - building upon. information sharing and coordination of goals and marketing efforts among Vail's stakeholders I appreciate your consideration for a position on the Vail Local' Marketing District Advisory Committee. Sincerely, Pamela Stenmark. Pamela Stenmark 2875 Margins Ranch Road . Vail, Colorado 89 887 Ptofessional Qualifications Experience relevant to the appointment to Vail Local Marketing District Advisory Council: - Vail resident for over 30 years -Hotel General Manager & Owner Includes managing under 7 different hotel brands -Member, Town of Vail Economic Advisory Committee -Participant in tourism. industry seminars & conferences in 2008 including: Mountain Travel Symposium Surviving the Economic Storm Mountain Travel Symposium "webinars" Mountain Travel. Research Program (MTRiP) online seminars -3 years Director of Public Relations for Clarion Hotels &'Resorts -5. years independent Public Relations professional representing resorts, ski products, lodging and-tourism clients -5 years as Public Reiations Manager for Vail/Beaver.Creek Resorts -Member of American Ski Classic/Legends of Skiing Organizing Committee Years one through five -Coordinated AEI World Forum Press Room; five. years . Brought The "TODAY Show" to Beaver Creek to Interview President Ford and World Form Participants -World Cup Press Room Manager Page 1 of 1 Lorelei Donaldson - Application for re-appointment to the VLMDAC :.. i:::.:t;t,,,:s::.:e=a.._.:?-c,::.casn:»+:s,,.xr,a:nc_•,.?•::?:?:`u:.a:xvauRmrr.._uex?s,v?:.:??x•?^.-s„wr_,,:.:?:•::,,,_._..n^a',,?.<.:vcA:::tr.r..c::,.,.r,_:r?•_?.,,r1:.,-?.?..._,.....?c,._.?.._ cac:r:_?. ,. .. From: Adam Sumer To: `- - Lorelei Donaldson Date: 12/10/2008 4:53 PM Subject: Application for re-appointment to the VLMDAC CC: 'Kelli McDonald' Vail Town Council Attn. Lorelei Donaldson Town Clerk 75 S. Frontage Road' Vail, CO 81657 December 10th, 2008 Dear Lorelei This provides my formal application for one of the four open positions on the VLMDAC. I would like to be considered for re-appointment following the end of my current term. I am a 25=year marketing and.advertising professional with extensive experience across numerous sectors, and as a loyal Vail Resorts employee, am very committed to the overall success and growth of overnight business in Vail at all. times of the year, including the May- October period germane to the VLMDAC. Given the,"opportunity to serve again, I would do so with passion and commitment. I look forward to my application's consideration. Thank you, Adam Sutner, Vail Director of Sales & Marketing The information contained in this message is confidential and intended only for the use of the individual or entity named above, and may be privileged. Any unauthorized review, use, disclosure, 'or distribution is prohibited. If you are not the intended recipient, please reply to the sender immediately, stating that you have received the message in error, then please delete this e-mail. Thank you. file://C:\Documents and Settings\Administrator\Local Settings\T?;,,, ,Lp Pgrpwise\493FF3.... 12/10/2008 Suggested Questions for VLMDAC Candidates o What experience do you have in marketing? o What do you see as the primary role of the VLMDAC? o Have you been on any other TOV boards/committees? o How do you qualify for appointment to VLMDAC (homeowner/business owner?) o What is your occupation? o How do you believe your appointment would benefit the VLMDAC? o What do you believe is Vail's strongest selling point in the non-ski season? o What is the biggest hurdle Vail must overcome in marketing the non-ski season? o How long have you lived/worked in Vail? o What do you believe is the most effective form of marketing Vail to potential summer guests? o What role should events play in the marketing message? o Why do you want a seat on the VLMDAC? o Are you prepared to make the time commitment necessary to fulfill a position on the VLMDAC - monthly meetings for 3 hours; additional meetings as needed? Vail Local Marketing District Advisory Council Meeting Attendance Summary 2002 Mar. Apr. May June July Aug. Sept. Nov. Dec. ATTENDED Beth Slifer ; IYES - YES YES . YES YES YES YES YES YES 9 out of 9 Bob Uewellyn INO NO NO YES YES YES NO NO NO 3 out of 9 Chris Jamot IYES YES YES YES YES YES YES YES YES 9 out of 9 Christine Werner IN%A N/A NO. YES YES' YES YES YES YES 6 out of 7 Greg Mallet IYES YES YES' YES YES YES YES NO YES a out of 9 Kenny Friedman IYES YES YES NO YES NO NO NO YES 5 out of 9 Kelll McDonald IN/A N/A YES YES YES YES YES N/A N/A 5 out of 5 Mla Meer IN{A. N/A YES YES YES YES YES' WA N/A 5 out Of 5 Pam Stenmark IYFS YES YES YES YES YES YES YES YES 9 out of 9 Sally Hanlon IYES YES YES NO YES YES YES YES' YES 8 out of 9 Steve Rosenthal NO NO. IYES IYES YES -YES YES ]YES YES 7 out of 9 2003 Jan. Feb. Apr. May June July Aug. Sept. Oct. Dec ATTEND Beth Slifer INO YES YES YES YES YES YES YES YES 'YES 9 out of 10 Bob Uewelym IYES YES NO- NO. YES YES ' YES NO NO NO 5 out, of 10 Chris Jamot IYES YES YES YES NO YES NO YES" NO YES 7 out of 10 Christine Werner' IYES YES YES YES YES YES YES NO NO YES 8 out of 10 Greg Moffat I'qS YES . YES YES YES YES - - NO YES YES .. YES - 1 9 out of 10, Kenny Friedman IYES NO YES NO NO YES NO YES" YES' YES 1 6 out of 10 Pam Stenmark IYES' YES NO YES YES YES YES YES YES YES 1 9 out of 10 SallyHanlon INO NO YES NO NO YES YES YES YES NO + 5 out of 10 Steve Rosenthal [YES YES YES YES YES IYES YES INO IYES NO I a out of 10 2004 Jan. (1 ) Jan. (2) Feb. Mar. Apr. May June July Sept. Oct. Nov. ATTENDED Beth Slifer.. YES NO YES YES YES YES AYES YES NO YES YES 9 out of 11 Bob Uewellyn YES YES YES NO NO NO NO YES YES NO NO 5 out of 11 Christine Werner YES YES YES YES YES NO YES .. YES ' YES YES YES 10 out of 11 Greg Moffat YES NO NO YES' YES YES YES YES YES YES YES 9 out of 11 Kenny Friedman IYES YES NO YES. NO YES YES YES YES YES YES 9 out of 11 Pam Stenmark IYES YES- YES YES NO YES YES '. YES YES YES YES 10 out of 11 Steve Rosenthal YES" YES IYES YES YES NO YES YES YES YES 10 out of 11 Andrew Karow IVES YES . YES NO YES YES NO IYES NO YES YES YES 8 out of it Ian Arthur IYES NO IYES INC) NO YES INO NO YES NO NO 1 4 out of 11 2005 Jan. Feb. Mar. (1) Mar. (2) May (1) May (2) Sept.. Oat.. Nov.(1) Nov.(2) ATTENDED Beth Slifer INO' JYES YES YES "ES YES IYES YES YES I YES 9 out of 10 Bob Uewellyn IYES YES YES NO NO NO YES NO YES YES 6 out of 10 Greg Moffat IYES._- YES . YES NO YES YES YES YES YES NO 8 out of 10 Kenny Friedman' IYES " YES. YES YES YES YES YES YES YES YES 10 out of 10 Pam Stenmark INO YES YES NO YES NO IYES YES YES YES 7 out of 10 Steve Rosenthal YES NO YES YES YES . NO " IYES... NO YES YES 7 out of 10 Andrew Kerow NO YES YES IYES YES NO YES YES YES YES 8 out of 10 Ian Arthur YES IYES' YES INO. YES NO YES NO YES YES 7 out of 10 Doug Brooks IN/A N/A YES INO [NO NO YES YES YES N/A 4 out of 7 2006 Jan. Feb. March April May June. July Aug. Sept. Dec. ATTENDED Beth Slifer IYES YES YES YES YES YES YES YES YES -YES I, 11 out of 11 Bob Ueweilyn IYES YES NO YES YES YES YES YES YES YES 10 out of 11 Chris Romer IYES YES YES YES ".. NO YES YES YES YES YES 10 out of 11 Diane Parks IVES YES YES - NO N/A N/A- N/A N/A N/A N/A 3 out of 4 Greg Moffat - IYES YES YES YES NO NO YES YES YES YES 9 out of 11 Ian Arthur IYES YES YES YES YES NO YES YES YES YES 1 10 out of 11 John miviey IYES YES YES YES NO YES YES YES YES YES 10 out of 11 Pam Stenmark IYES YES YES NO NO YES YES YES YES YES 10 out of 11 Rich fearaak IYES YES IVES YES YES NO YES YES NO YES 9 out of 11 Laurie Mullen IN/A N/A IN/A IN/A N/A IYES IYES YES IYES YES 6 out of 6 2007 Jan. Feb. March April May June July Aug. Sept. Oa. Nov. Dec ATTENDED Beth Slifer YES YES YES YES YES YES YES YES YES 'YES YES YES 11 out of 12 Bob Uewellyn IYES YES. YES NO YES YES YES YES YES NO YES YES 10 out of 12 Chris Romer YES YES YES YES YES YES N/A N/A N/A N/A N/A N/A 6 out of 6 Pete Heyde FN/A N/A NSA N)A ? YES NO YES YES YES YES YES YES 7 out of 8 Greg Moffat IYES YES NO YES YES NO YES YES YES NO N/A WA 7 out of 10 Ian Arthur INo INO '. YES YES YES YES IYES NO NO NO YES YES 7 out of 12 John Dewsey IYES . [YES YES YES YES YES INO YES NO NO IYES ' YES 9 out of 12 Pam Stenmark !YES IYES YES YES YES ;YES :YES IYES YES IYES IYES NO 11 out of 12 Rich TenBraak YES " 'YES IYES [NO N/A IN(A IN/A (N/A _WA IN/A INCA N/A 3 out of 4 Laurie Mullen YES IYES IYES IYES NO IYES IYES YES YES IYES IYES YES 11 out of 12 2008 Jan Feb Mareh April May June July Aug Sept Oct Nov Beth Slifer YES YES YES YES YES YES YES YES YES YES NO Bob Llewellyn YES YES YES YES NO YES YES YES YES YES YES Pete Fieyda YES YES YES YES YES NO YES YES YES YES YES Mark Gordon NO YES NO YES YES NO YES YES NO YES NO Ian Arthur YES YES „ NO NO NO N/A N/A N/A N/A N/A N/A Adam Sumer N/A N/A N/A N/A "N/A N/A N/A N/A N/A YES YES John Dawsay YES YES YES YES YES NO YES YES YES YES YES Pam Stanmark YES YES YES" YES YES YES YES YES YES YES YES Laurie Mullen YES YES YES YES NO YES YES YES YES YES YES Jamie Gunton N/A N/A _ N/A N/A YES YES YES YES YES YES YES John Monson YES YES NO YES N/A N/A N/A N/A N/A N/A N/A TOTAL_ Ai i cN DANCE Berth Slifer 69 out of 74 Bob Llewel" 49 out of 74 Ghristlne Warner .24 out of 28 " (2002-2004) Greg Moffat 52 out of 62 Kenny Friedman 30 out 40 (20024065) Pam Stenmark 67 out of 74 Steve Rosenthal 42 out of 40 (2002-2005) Andrew Karow 16 out of 21 ..' (2004.2005) an Arthur 30 out of 49 (2004 - 2008) Doug Brooks 4 out of 7 (2005 only, resigned in Nov. 2005) Laude Mullen 27 out of 29 (2006 - current) Chris Romer 16 out of 17 (2006.2007) Rich tenBreak 12 out of 15 (2006 -2007) Fit. Hayda 17 out of 19 2007 - current) John Dawsey 24 out of 34 (2006 - current) John Monson 3 out of 4 2008 Jamie Gunton 7 out of 7 2008 Adam Sutner 2 out of j 2008 ATTENDED 10 out of 11 10 out of 11 10 out of 11 . 6 out of 11 2 out of S 2 out of 2 10 out of 11 it out of 11 10 out of 11 7 out of 7 3 out of 4 '1 PLANNING AND ENVIRONMENTAL COMMISSION December 8, 2008 1:00pm TOWN COUNCIL CHAMBERS / PUBLIC WELCOME 75 S. Frontage Road - Vail, Colorado, 81657 MEMBERS PRESENT MEMBERS ABSENT Bill Pierce Scott Proper Rollie Kjesbo David Viele (departed at 5:15PM) Michael Kurz Sara Robinson-Paladino Susie Tjossem Site Visits: 1. Ever Vail, 862, 923, 934, 953 and 1031 South Frontage Road West 2. Vail Village parking structure, 241 East Meadow Drive 3. Evergreen Lodge 250 South Frontage Road 5 Minutes 1. A request for final review for an amendment to an approved development plan, pursuant to 12- 9C-5, Development Standards, Vail Town Code, to allow for temporary skier parking at the Vail Mountain School, located at 3000 Booth Falls Road/Lot12, Block 2, Vail Village Filing 12, and setting forth details in regard thereto. (PEC080070) Applicant: Vail Mountain School, represented by Robert Fitz Planner: Nicole Peterson ACTION: Withdrawn Nicole Peterson stated that she had received a request to withdraw the application from the applicant. The reason stated was concern expressed by neighboring properties with regard to controlling parking at the Vail Mountain School in the future which the school shared. 30 Minutes 2. A request for a final recommendation to the Vail Town Council, pursuant to 2.8, Adoption and Amendment of the Master Plan, Lionshead Redevelopment Master Plan, for amendments to the Lionshead Redevelopment Master Plan to incorporate the property known as Glen Lyon Office. Building into the Lionshead Redevelopment Master Plan Study Area and create site specific recommendations, located at 1000 S Frontage Rd/ Lot 54, Cascade Subdivision, and setting forth details in regard thereto. (PEC080069) Applicant: Glen Lyon Office Building Planner: Nicole Peterson ACTION: Recommendation of approval MOTION: Kjesbo SECOND: Tjossem VOTE: 5-0-1 (Viele recused) Commissioner Viele recused himself from the review of this item due to a conflict of interest. Nicole Peterson gave a presentation per the staff memorandum. Jay Petersen, attorney representing the applicant, stated that the relocation of the Frontage Road changes the situation of the Glen Lyon Office Building. The stage has been set for the inclusion of the GLOB within the Lionshead Redevelopment Master Plan in order to allow for the comprehensive planning of this area. He went on to add that he understands that Lionshead Page 1 Mixed Use-2 zoning would allow a great deal of development potential which would not be appropriate. The applicant stated that this is why they were specifically listing maximums on density, Gross Residential Floor Area, and height below that for this property which are more appropriate. He added that if this request were to be approved it could allow for the reconfiguration of property lines in the area which could result in better planned developments. The Commissioners expressed their support and benefits for having the entirety of the area under the same Master Plan. Commission Paladino asked what Vail Resorts thought of the proposal. Jay Petersen stated that Vail Resorts had expressed support at the Land Use Plan amendment stage and in recent conversations were supportive of this request and the synergies which could . be a result. 45 Minutes 3. A request for a work session for a review of a major exterior alteration, pursuant to Section 12- 7H-7, Exterior Alterations or Modifications; and requests for conditional use permits, pursuant to Section 12-7H-2, Permitted and Conditional Uses, Basement or Garden Level; Section 12-7H-3, Permitted and Conditional Uses, First Floor or Street Level; 12-7H-4, Permitted and Conditional Uses; Second Floor and Above, Vail Town Code, to allow for the- redevelopment of the Evergreen Lodge,. with dwelling units, accommodation units, and conference facilities and meeting rooms on the basement or. garden level, multi-family dwelling units, accommodation . units and conference facilities and meetings rooms on the first floor or. street level;' and a fractional fee club on the second floor and above, located at 250 South Frontage Road West/Lot 2, Block 1, Vail Lionshead Filing 2, and setting forth details in. regard thereto. (PEC080033, PEC080072) Applicant: HCT Development; represented by TJ Brink Planner: Rachel Friede ACTION: Tabled to December 22, 2008 MOTION`: Viele SECOND: Kjesbo VOTE: 6-0-0 Rachel Friede made a presentation per the Staff memorandum. Bruce Wright, principal of SB Architects, a representative of the applicant, made a presentation to provide an overview of the project and respond to the five discussion points outlined in the staff memorandum. He discussed how the flat roof, area is not perceived as flat from the pedestrian view. He also noted that there are completed roof forms that are more visible than, the flat roof area. He introduced a 3D model of the project and explained that the model is set at a distance from the podium that illustrates the view from the mountain. Mr. Wright continued by addressing the loading and delivery"access and types of trucks that are expected to.deliver to - the, hotel. He explained that if the project was not required to accommodate WB-50 trucks, the service drive could be eliminated. He stated that the applicant wishes to work.with future re- development-plans of the Vail Valley Medical Center, ensuring that redevelopment would not be impeded by the project. He then addressed the options for the pedestrian path; explaining that the path is meant to create a bike and pedestrian connection from the South Frontage Road to Meadow'Drive. He described, that the existing grades on the site create a challenge in designing the path, and believes the best location is on the west side of Middle Creek. Commissioner Pierce asked for public comment and referenced the letters included in the Staff memorandum. Rachel Friede added that she received another email that will be included in the public record. `J Page 2 i? Sue Froeshle, owner at Vail International, spoke about the pedestrian path noting that retaining walls will be 2=6 feet high, with, railings on top of the walls. She expressed concern about the safety of pedestrians and cyclists due to grade changes. She, stated that the existing path is . dangerous in winter conditions and could not fathom 'a 10% grade on, the proposed path. She was also concerned with run-off to middle creek if the path is heated: She said she is not in favor of a path on either side of Middle Creek. Greg Hall commented that the plan calls for a bicycle connection from S. Frontage Rd. to Meadow Dr. He noted that there is not a clear connection today, and it would be best located in this development because of the'close proximity to a number of amenities.. . Jim Lamont, Vail Village Homeowners Association, disagreed with Greg Hall and noted that the path would be best located in the Lionshead parking structure redevelopment. He expressed concern for the wildlife habitat of Middle Creek. He suggested that the applicant conduct an environmental impact statement for the proposed path. He suggested another location for the path could be between the US Bank BuNding and the Skaal Haus. The Commissioners then provided comment on the flat roof area. Commissioner Viele stated he had no problems with the flat roof area. Commissioner Kjesbo agreed.-,.Commissioner' Peirce opposed the flat roof area, calling it a "landing strip" on the roof. He stated concern about the amount of deviation from the master plan. Commissioner Tjossem asked:what materials and colors would be used for the roof. Wright responded that it would be a batten-seam material of. silver/gray color. The Commissioners requested that at the next meeting, the roof reflect proposed architectural projections; and include broken up portions of flat roof. On the subject of loading and delivery, Commissioner Pierce asked Greg. Hall if the.docks need to accommodate a WB-50 truck..,.Greg Hall responded that many sites in the,area can accommodate Wg=50 trucks and that a typical beverage truck in Lionshead is a WB-50. The Commissioners agreed that WB-50 should;be accommodated outside of the building, as proposed, so..that trucks do not park on the Frontage Road. Commissioner Pierce noted that the. . . location of the service road is not appropriate given its proximity to the Frontage Road. The Commissioners-then.agreed that employee housing could be provided off--site since the applicant had submitted the applications prior to new requirements,for on-site housing. The Commissioners generally noted that the west side of Middle Creek was not a good location for the pedestrian path, but requested that the applicant explore a pedestrian path on the south side of the property. Wright clarified that a path of the. south side of the property would potentially conflict with a new entrance for the Vail Valley Medical Center. Regarding the relationship to the Vail Vailey Medical Center, the Commissioners agreed to respect a potential access point from the Frontage Road, and noted that the project will not impede' redevelopment of the hospital. Greg Hall recommended that the access points move further west to accommodate a potential access for WMC off the Frontage Road. - He also noted that major intersections. could be formed, and does not want the Fairmont proposal to impede such intersections. TJ Brink, the applicant's representative, stated that he will not allow the. VMC to access on his site. Page 3 45 Minutes 4. A request.-for a final recommendation to the Vail Town Council of proposed: amendments to the Vail Village Master Plan, pursuant to Section VIII-B, Adoption; Extensions, and Amendments, Vail Village Master Plan,. to amend Sub-area #4; Transportation Center, to allow for a mixed-use development on the south side of the Vail Village parking structure, located at 241 East Meadow Drive/Parts of Tracts B and C, Vail Village Filing 1 (a "complete description is available at the Community Development Department upon request), and setting forth details in regard thereto. (PEC080015) Applicant:- Triumph Development, LLC, represented by Rick Pylman Planner: George Ruther . ACTION: Tabled to. December 22, 2008 MOTION:, Viele SECOND: Kjesbo VOTE: 6-0-0 George Ruther made a presentation per the staff memorandum. Ruther noted that the item is actually a work session rather than a final recommendation. Steve Virostek of Triumph Development, then made a presentation as the applicant. He said he has been working on the Willows redevelopment over the past few years, and has gotten to know the issues that are currently facing the town.: Housing is clearly an issue, but also vitality and quality of life in the Village are major issues for the Town. They are concerned about the long term viability of Vail Village for workers, residents and guests. Until he becamea resident, he was not exposed to the shoulder seasons. Now, during shoulder seasons, he sees that the Village is quiet. In hearing all of these discussions on housing, it became obvious that not only housing was an issue, but employment for businesses in the Village. Having.families in the Village will improve vitality, providing people to walk around, shop and eat, especially during shoulder seasons. Front rangers would be. more likely to visit during shoulder seasons if there is more vitality in Vail Village. The project being'proposed today is air step in the right direction. Triumph is proposing the Vail Village master Plan amendments because there is merit to the idea, even though they don't own the land. He said the.uses,.and the corresponding amendments to the Vail Village Master Plan,. should go through,.regardless of whether the Town chooses Triumph Development for the project. He: said other developers may be chosen for development, but in the end, the changes will make the Town a better place. The idea is to take the landscape berm, as shown in the'corresponding maps and attachments, and replace the buffer with a building buffer: The building buffer would house: 100% deed restricted housing from Bridge Street to the east, first floor retail, second floor quasi retail, and office on second and third floor; and parking for those uses below the new building. Virostek went on to show the existing site as well as a proposal for development of the landscape berm. He noted that the building would look similar to the design intent shown in the rendering. He mentioned that it would not be exactly the same because through the process, the design of the building changes. He said that all of-this can be done without affecting the day to day operations of the garage. The next rendering he showed was Bridge Street-to the east. While the housing is deed restricted, because of its prominence to the Village, it would be of similar quality to the existing village. He said that there are people who are already interested in buying the units. The EHUs would be approximately 2,400 sq. ft. townhomes, and in some cases, an owner could occupy upper levels and rent the lower level to key employees. Virostek continued the discussion focusing on access to parking for the project. He said that employee housing would access their parking through the existing parking structure and would exclusively be occupied by EHU owners/renters. For office space, the employees could park in the office parking during office hours, but during non-office hours, the parking could be open to the public for public parking. This would alleviate the burden on the town for parking. He said that the retail would complement the employee housing, and not be another t-shirt or fur shop. Page 4 J He stated employee housing, office space and complementary retail, as well as parking, are great amenities for the Town of Vail, He said in other cases,: it might be developed as market rate condos, and in his opinion this is a mistake. He then gave a break down of the potential square footage of the differing uses.20=30,000 sq feet retail and 20-30,000 sq ft office, as well as 20-30 units for employees (56;000 sq ft of residential space)... It is not a big project, but could have a big impact. The Vail-Town Council-voted to approve goals including housing and parking, and this project meets those requirements. He said opponents would say this is taking away open space, and he thinks there is plenty of open space in other locations. He said that this wasn't envisioned in the master plan, but a master plan is a.living document. If we did not amend master plans, we would not have an Ever Vail, a Front Door; or similar projects. He said you'may hear we have enough development. He said everyone is tired of this, but there are ways of mitigating construction. He said if Triumph was selected; he would be able to mitigate development;-.as he did in the Willows. He said Triumph is motivated to do the right thing for the community, to solve issues that are not unique to Vail: This will help show that Triumph can solve community issues. Rick Pylman; Pylman and Associates, representing the applicant discussed the. "technical". aspects of the project. He noted that the goals in the master. plamdo not need to change, as the project would meet all' of the goals in the master plan today. He said adding paragraph 4.2 would allow for details on .this project. He said in the land use plan.map on page 50 of the Master Plan..would detail.section 4.2, showing retail/office and residential. The changes are to the transportation center.sub-area. The review criteria are really important,. and there are. three, required to meet1wo: How have conditions changed since the plan was;adopted? He said conditions have changed quite.a bit. He said there was a perception that Vail Village was across the covered. bridge... He said this is no longer true with improvements that have. occurred on the north side of the covered bridge. The landscape buffer was in place.when.the master plan was, created, and it identified existing conditions. He said it was. there. because it was the most economically. viable way of structurally supporting that side of the parking garage. Is_ there a - better way for the. community to screen that side of the parking garage? He said since the Sonnenalp redevelopment and. One Willow Bridge redevelopment, it is a vastly better.place to walk. People come to Vail for the shopping and strolling activity. From the Slifer Plaza west to Solaris, we have'improvements on one side of the road, but this project would make a better pedestrian connection. The changes to the master plan would allow, more exploration of the concept. The next criteria: is the master plan in error? No, but conditions have changed. Is the project in concert with the master plan in general? Yes. There are no changes except changes to the sub area, and all of the goals support that. To be brief, they can meet two of the review criteria. There are covenants in place on the Vail Village Parking Structure, and he believes they will not impede the project. He said they are comfortable with discussion. Virostek said that this project will allow for a new structural system, creating independence for the Vail Village Parking structure. This will allow for redevelopment of the parking structure, with a rail solution, more density, etc: He said some issues can be solved, right now, while other issues like rail will be solved later:. Bob Sinclair; owner at the Mountain Haus since 1970,. coming to Vail since 1968. He comes from an area near Seattle. He said the image or dream he has all year, is the wonderful open space that makes Vail the unique place that it is., He said that7this project is not compatible with Vail's work to be.stewards of the environment. He said :this location is really the front door to Vail, and this. is the impression people take home with them when they leaver Any urbanization.of this area will give the wrong impression to visitors. He said Vail creates. memories that turn into, dreams that people have, pushing them to come back. . Page 5 Axel Wilhelmsen property owner and merchant in Vail, said that this is a great use of the space. It's a space that while considered open space, it is not used as an open space. Many people can't even fathom what is there today because it is not used as open space. We have a lot,of open, space around'us. In Zermatt, Switzerland, there is a tremendous amount of open space. But in the core of the village; it has been built out for centuries. It does not detract from the experience of coming to Zermatt. - For the proposed development, he gives his support. Tim Hargrave, general manager of Los Amigos, said he would like to lend support to the project. He said the Sonnerialp has improved Meadow Drive a lot, and before, redevelopment, Meadow Drive was a busway. He said this project will further the improvements to Meadow Drive, and the employee housing would, be a great way to bring back families to town. Ted Wininger,.started coming to Vail in 1982, came to Vail and rented until they could find a place in Vail. They could never find a place that was affordable to them, and ended up moving to Eagle. He would love the opportunity to live in the Village in an affordable housing development. Steve Hawkins, general manager of the Mountain Haus, said he would make several brief points. In Vail, there are 92 properties available for less than $1 Million. He went into detail about what is available in that range of. price points.' He said there is already,a great deal of properties available for sale. If we would have put this type of development on the property, it would now not be available for use today. The objective of Goal'4 is to improve existing open space and provide new plazas. This-is part of the fabric of the community. The open space and the history of the Village provides, a better product than other communities. He said this project may . preclude the parking structure from expansion for monorail-. He also said this is a critical public policy issue of using public land for private development. He said this provides a buffer between the Mountain Haus and the parking structure. The open space in front of the building is a great use until the development occurs for the entire property. If this had been built in Lionshead, you would not have the options you have now to redevelop the site.' Lets make sure the Village is ready for new development, and that the site is ready-and intact before any partial development occurs. Congestion in that area is of major concern, especially because of skier drop off. Blocking views, more congestion are both issues. Future needs need to be addressed, and this project only addressed existing needs. But where does it end? There is a beautiful park nearby, and will that be used for development? Each park is important to:the fabric of the village. It scares him that pretty pictures can take the discussion out of land use and Vail's needs: The discussion should be able the long term future of Vail. Reject any attempts to amend the master plan. Kaye Ferry, resident, said she opposes the sale of public land and further opposes giving it away. Stan Cope, managing director for Vail Mountain Lodge and Spa, represents the ownership of the property, said he disagrees with Rick Pylman. He said the Vail Mountain Lodge and Spa is not unattractive. The key-to this is the berm. The berm is a buffer that is important. He said if the whole property was redeveloped, he would hope that there would be a setback. The Vail Mountain Lodge and Spa.is 30 feet from this proposal, with 18 rooms facing this proposal. He said the Town of Vail runs buses up and down Meadow Drive. And there are major noise issues. He noted that the Town needs to prioritize redevelopment of outdated properties in the Village, rather than focusing 'on new development. He also stated that the only buffer parking and the Village should not be eliminated. Rich Selph, long time visitor and new resident highlighted the Master Plan's recommendation to preserve open space and noted that it sets Vail apart from other ski resorts who could not resist Page 6 developing every inch. He is also concerned about what public property will be developed next. He believes that despite how tasteful the architectural drawings the affect will be a movie lot appearance rather than a mountain village. Deviating from the master plan would be a breach of faith with the community and the adjacent owners. Robby Moore, Mountain Haus owner, remembered being able to see the ski mountain from the parking lot in the 1960's, and he believes the buffer was intentional when the parking structure was built to preserve such-views. The landscaped area is a closing image for guests leaving Vail. Jim Lamont, Vail Homeowner's Association, who remembers being part of this project since the 1970's. He agrees with the representatives of the Mountain Haus that the parking area was the origins of Vail. He noted that this project is similar to-other projects in Vail's history. He did admit that times have changed; but the. community does not appear to know where it is going. He cautioned that any project on Town property must be thoroughly vetted and timed properly. He believes there are other priorities in the communities, and we can not be permitted to be distracted by anyone proposing to amend the Town's master plans. He expressed concerns that the 'Lionshead Parking project has.gone no where at a high cost. of time and money. He is concerned that the Town doesn't have a long range plan and now will. grasp for any development with the threat of a down economy. He noted that Vail's new. -economic model from recent development is not tested. Numerous other projects in Lionshead still need to be redeveloped prior to shifting priorities to a new development in the Village.- He stated that a large portion of the county's workforce may leave the county with the downturn in construction and real estate. He believes the Village is already functional and competitive with other resorts, and we need to stay focused. Timber Ridge needs to the focus of employee housing, Simba Run underpass in a priority of transportation, Ever VaiUWest Lionshead is a critical project that may give confidence to other developers and investors, the government should not be competing with the private sector developers with private projects on public lands. He also noted that the designer of the landscaping was a world, class designer and was done very intentionally. The community must recognize there are unintended consequences to such a project and this use of public land is unprecedented. Andrew Purdy, East Vail resident, noted that the applicant's claim of off-season benefits and employee housing:. He believes the Vail voters should have the ability to decide how to, use their land. John-Thoreau, local skier.and commercial builder in Denver, described the visual quality of the area. He stated a.desire to preserve and'even enhance the.natural look of the parking structure., berm. He noted.that he is bidding jobs at 7% profit, not 10%. being proposed by the applicant. He also has. . concerns about developing:this parcel, rather than preserving it for a future use. He is concerned developing this parcel now?is buying high, rather than buying low. George Ruther clarified the intent of the-work session, and reiterated.that no final decision is requested at this.time. Commissioner Viele noted that he does not believe the applicant. has standing to file the application. Commissioner Kjesbo.agreed with Jim Lamont. He has concerns about the affordability of the EHU's, he would like to see the results of the ongoing construction projects prior to moving forward with a proposal to amend the Vail Village Master Plan. : Page 7 Commissioner:Tjossem agree with Commissioner Viele and is concerned about the timeliness of selling/leasing public land at this time. She is concerned about the affordability of'the EHUs. Coritriissioner Pierce stated' his concern about preserving the intent of using this land for parking. - He would like to see a consistent policy in accepting applications where deed restrictions-affect properties. Commissioner Paladino agreed with Commissioner Pierce and Commissioner Viele. George Ruther clarified that the Town Council did grant the applicant the authority to procedd forward through the process. Commissioner Kurz believes the".proposed density is egregious. He is not in favor of revising the Master Plan until the "dust has settled" on current development projects, and believes the proposal is contrary to the goals of the community. 60 Minutes 5. A request for a work session for a review of a preliminary plan for a major subdivision, pursuant to Chapter 13-3, Major Subdivision, Vail Town Code, to allow for the creation of two lots for the redevelopment of the properties known as "Ever Vail" (West Lionshead), located at 862, 9231 934, 958, and 1,031 South Frontage Road West, and the South Frontage Road West 'right=of- way/Unplatted (a -complete legal description is available for inspection at : the Town of,-Vail Community Development Department), and setting forth details in regard thereto. (PEC080062) Applicant: Vail Resortsr represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Tabled to December 22, 2008 MOTION: Kjesbo SECOND: Kurz VOTE: 5-0-0 Commissioner Viele departed prior to the start of this item due to a commitment. Warren Campbell gave a: presentation per the staff memorandum and. outlined the discussion points for today's work session. Greg Hall, Public Works Director, gave a presentation summarizing the transit and transportation topics associated with this proposal. Jim Lamont, Vail Homeowners Association, noted that there a key issues of contention that must be resolved in a timely manner such as circulation and parking. He asked if the Town should build the long term road improvement solutions or can those be constructed in phases. He noted that the Simba Run underpass will be a critical element to Vail's future success and the issue must be thoroughly researched and studied. He does not believe a simple pedestrian bridge is a viable =solution for the future of Vail. In speaking with other development projects; there are methods available to optimize the existing developments. He recommended a compromise,in the number of required parking-spaces based upon public access to properly managed parking. " The community can not afford to consider increasing the skier numbers until the community's infrastructure needs have been addressed. Tom Miller, Vail Resorts, along with other members of the development team gave a presentation about the circulation and transportation internal to the Ever Vail project. Jim Lamont, representing the Vail Homeowners Association, spoke to the fact that circulation and parking are issues currently and only become more so as time passes. He spoke to the need to address the comments discussed in Greg Hall's presentation and not repeat past Page 8 mistakes.. He added that Simba Run is needed without question even if it means large retaining walls :adjacent to Gore Creek. Diane Johnson, representing Eagle River Water and Sanitation District.(ERWSD), stated that the District. had provided comments to the Community Development- Department per the referral request that was sent out to 12 other agencies. She added that ERWSD was in conversations with Vail Resorts regarding the feasibility of relocating the facility to another location on the site. That study was to be done at the end of January. She concluded that currently Vail Resorts and ERWSD were actively in conversations and it was a positive exchange. The Commissioners followed the public input by asking the.questions that had. been; generated by hearing the presentation. It was restated that the intent was not to answer all the questions today but to begin to create a list of questions that would be addressed at the start of the next work session hearing. Commissioner Paladino asked where the Frontage road Realignment was in the CDOT process Greg Hall stated that several conversations with CDOT have occurred regarding.the Frontage Road realignment and they appear to be open to the realignment so long as there is no cost to them and the Town sponsors the application. He added that the Simba Run underpass has been on their project list since 1993 and if funding became available the project could move forward. Commissioner Pierce stated the road looks wide with a 10-foot shoulder, two lanes in each direction a median and a bike path/sidewalk.on the south side. Was all this a given and was there more opportunity-for landscaping? Greg Hall stated it was necessary to guarantee traffic flow per the projected traffic increases. Commissioner Paladino asked who pays for the road relocation? Greg Hall' stated that the cost of the relocation would be the responsibility of Vail Reoorts Development Company. Commissioner Tjossem asked if this triggered the -TOV taking. over the Frontage Roads? Greg Hall responded that it would not. Commissioner Pierce. asked where can we get breaks in the proposed road for landscaping? He continued by stating that walking next to the Frontage Road is not a good experience. There needs to be a break in the chain of pavement. Are there opportunities for more islands in the center of the proposed road? - Commissioner Tjossem asked why have ,..a redundant bike path along the Frontage Road? Greg Hall responded that the bike path along the Creek was not open year round and this path . would be available year round. Commissioner Tjossem asked about the turning. movements in-and out of the proposed parking structure?. How does this work without a roundabout? Commissioner Pierce asked how many parking spaces are there on the east versus west? Page 9 Commissioner Tjossem asked if switching the percentages on the turning movements impacted the LOS? She further stated that she would like to have residential, office, and commercial stats for the Village and Lionshead to use as a comparison when evaluating Ever Vail. She requested data on the number of skier. clays out of each portal and 'what is anticipated in Ever Vail. She then asked about the provision of greater parking in order to address parking and days on the Frontage Road. Commissioner Kjesbo asked, about the parking that would replace the West Day Lot, North Day Lot, and Holy Cross Lot and how they would be accessible to Vail Resorts employees? Commissioner Pierce asked if there was parking under the proposed Frontage Road? He further asked that plans be provided that show pedestrian and transit. connectivity to the Lionshead Core? Commissioner Tjossem asked for the skier drop off locations? Greg Hall added that transit .needs and circulation need further study as the needs go beyond in Town buses. It includes Eagle County and charter buses. Commissioner Tjossem asked where does the in-town bus go? Is the bus being at the east end of the project too far from the parking structure? All the commissioners'generally wondered what would energize the easternmost portion of the site with people. Commissioner Tjossem asked how.the grade of the proposed Frontage Rroad.relocation down to the Simba Run round-about compared to the grade of the Frontage Road. in front of Donovan Park Commissioner Kurz requested additional information. regarding the ERWSD facility with regard to odor and accessibility for emergencies. Commissioner Kjesbo stated that he has been on PEC the longest and has some issues that need to be addressed. He was concerned that the employee housing obligation on other projects has not been met. Like everyone, he believed that the offices-were going to go back into Arrabelle_ and they will not and have been remaining in temporary locations. Packing and public parking are still an issue.. He is concerned with moving forward on another, large development with obligations still lingering. He concluded by.stating that there should be away to ski back to Ever Vail as it would. simplify some of the transit circulation concerns. 30 Minutes 6. A request for a final recommendation for prescribed regulation amendments, pursuant to section 12-3-7, Amendment, Vail Town Code, to amend Chapter 12-13, Employee Housing, Vail Town Code, to. establish regulations for an Employee Housing Unit Exchange Program, and setting forth details in regard thereto. (PEC080071) Applicant: Town of Vail, represented by the Vail Local Housing Authority Planner: Nina Timm/Bill-Gibson ACTION: Recommendation of approval MOTION: Kjesbo SECOND: Paladino VOTE: 5-0-0 Nina Timm gave a presentation per the staff memorandum. Commissioner Kurz asked about the perceived benefits of the proposed program. Page 10 Nina Timm stated that she has already been contact by several people who want to provide housing just not in their home. There was no public comment. The Commissioners expressed their support of the application. 30 Minutes 7. A request for a final recommendation for prescribed regulation amendments, pursuant to Section 11-3-3, Prescribed Regulation Amendment, Vail Town Code, to amend Section 11-7-10, Open House Signs, Vail Town Code, to allow for changes to the allowable quantity and location of open house signs, and setting forth details in regard thereto. (PEC080073) Applicant: Town of Vail Planner: Bill Gibson ACTION: Recommendation of approval with modifications MOTION: Kjesbo SECOND: Palladino VOTE: 4-0-1 (Kurz recused) CONDITION(S): 1. The allowable area of an open house sign should be increased from 1% sq. ft. to 3 sq. ft. 2. The number of allowable open house signs should not be increased from the current one on-site and one off-site sign (total of two signs). Bill Gibson gave a presentation per the staff memorandum. Michael Kurz recused himself as the group he represents has numerous real estate agents within in it and he did not feel he could act without bias. Cynthia Kruse, Vail Board of Realtors, stated that the Board of Realtors is very concerned about having Vail appear as if it was "on sale". She noted that home sellers are Vail taxpayers, buyers are soon to be taxpayers, and realtors all obligated to help sellers advertise their properties in the manner they prefer. She recommended increasing the number of directional signs to at least three. However, she believed five signs would more appropriate for the far reaches of East Vail. She noted her concern about the prohibition of directional signs on the Frontage Road and Bighorn Road, but recognized that signs are currently not permitted on CDOT's right-of-way property. She recommended increasing the size limits for open house signs from 1'/z sq. ft. to 3 or 5 sq. ft., since those are the sizes of most realtors' standard signs. She stated concerns about limiting the display of open house signs to only three days in one week. While unusual, some sellers have requested longer open house time frames in order to move their property. She recommended eliminating any maximum number of days signs could be displayed, since the signs will be limited to only certain hours in a day and will not be left out over night. Commissioner Paladino was opposed to increasing the 1'/z sq. ft. sign size limit. She liked the proposal to limit the display of signs to only one hour before and after an open house. Commissioner Pierce supported the proposed clean-ups to the code, but did not support increasing the number of allowable signs. With GPS, computer mapping programs, information from the realtors, etc. people should be able to find an open house location without directional signs. He was concerned about the affect of more signs on the aesthetics of the community. He added he would be amenable to an increasing the allowable sign size to 3 sq.ft.. Page 11 Commissioner Tjossem was skeptical that home buyers simply drive around looking for open house sign instead of contacting a realtor or other sources. She was concerned about the affect on the Town's aesthetics and image with regard to the request for more directional signage. Commissioner Kjesbo supported increasing the allowable sign size to 3 sq. ft, but did not support.. an increase to 5 sq.ft. He did not support increasing the number of allowable open house signs. He noted that signs are already be posted along the East Vail exit ramps with negative impacts. 5 Minutes 8. A request for a work session to discuss prescribed regulation amendments, pursuant to Section - . 12-3-7, Amendment, Vail Town Code, to Section 12761-8,. Parking and Loading, and Chapter 12- 10, Off Street Parking and Loading, . Vail Town Code, to amend parking requirements for employee housing units and to clarify the parking requirements in the Housing (H) zone district, . and setting forth details in regard thereto. (PEC080067) Applicant: Town of Vail Planner: - George Ruther ACTION: Table to December 22, 2008 MOTION: Kjesbo SECOND: Paladino VOTE: 5-0-0 5 Minutes 9. A request for final recommendations to the Vail Town Council, for the proposed adoption of the Chamonix Master Plan, to facilitate the development of Employee Housing and a Fire Station on the "Chamonix Parcel" and "Wendy's Parcel" and a final recommendation to, the Vail Town Council .to amend the Vail Land Use Plan, pursuant to-:, Section 8-3, Amendment Process, Vail, Land Use; Plan to designate the Chamonix Master Plan area, located at 2399 North Frontage Road and 2310 Chamonix Road/Parcels A & B, re-subdivision of Tract D, Vail Das Schone Filing 1, and setting forth details in regard thereto. (PEC080058) Applicant: Town of Vail Planner:-- Warren Campbell ACTION: Table to December 22, 2008 MOTION: Kjesbo SECOND: Paladino VOTE: 5-0-0 5 Minutes 10. A request for final review of conditional use permits, pursuant to Section 12-71-5, Conditional Uses: Generally (On All Levels Of A Building Or Outside Of A Building), Vail Town Code, to allow for the development of a public or private parking lot (parking structure); a vehicle. maintenance, service, repair, storage, and fueling facility; a ski lift and tow (gondola), within' "Ever Vail (West Lionshead), located at 862, 923, 934, 953, and 1031 South Frontage Road -West, and the South Frontage Road West right-of-way/Unplatted (a complete legal description is available J or inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PE0080063) Applicant: -Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION:, Table to December 22, 2008 MOTION: Kjesbo SECOND: Paladino VOTE: 5-" 5 Minutes. 11. A request for a final review of major exterior alterations, pursuant to Section 12-71-7, Exterior Alterations or-Modifications, Vail Town Code, to allow for the redevelopment, of.. the area known as "Ever Vail" (West Lionshead), with multiple mixed-use structures including but not limited to, multiple-family dwelling units, fractional fee units, accommodation units, employee housing units, office, and commercial/retail uses, located at 862, 923, 934, 953, and 1031 South Frontage Road West, and the South Frontage Road West right-of-way/Unplatted (a complete legal Page 12 1 description is available for inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PEC080064) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Table to. December 22, 2008 MOTION: Kjesbo SECOND: Paladino VOTE: 5=0-0 5 Minutes 12. A request for a final recommendation to the Vail Town Council for prescribed regulation amendments, pursuant.to Section 12-3-7, Amendment, Vail Town. Code, to amend Section 12- 10-19, Core Areas Identified,. Vail Town Code, to amend the core area parking maps to include "Ever Vail" (West Lionshead) within the "Commercial Core" designation, and setting forth details in regard thereto. (PEC080065) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Table to December 22, 2008 MOTION: Kjesbo SECOND: Paladino VOTE: 5-0-0 5 Minutes 13. A request for a final recommendation to the Vail Town Council for a zone district boundary amendment, pursuant to 12-3-7, Amendments, Vail, Town Code, to allow for a rezoning of properties from Arterial Business District and unzoned South Frontage Road West right-of-way which is not zoned to Lionshead Mixed Use-2, properties known as "Ever Vail" (West Lionshead), located at 953 and 1031 South Frontage Road West and South Frontage Road West right-of-way, (a; complete legal, description is available for inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PEC080061) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner Warren Campbell, ACTION: Table to December 22, 2008, MOTION: Kjesbo SECOND: Palladino VOTE: 5-0-0 5 Minutes 14: A request fora final review of major exterior alterations, pursuant to Section 12-71-1-7, Exterior Alterations or Modifications; Vail Town Code, to allow for the redevelopment of the property known as the "North Day Lot", with a multiple unit employee housing project, located at 600 West Lionshead Circle/Part of Lot 1," Block 1,. Vail Lionshead Filing 3, and setting forth details in regard thereto. (PEC080009) Applicant: Vail Resorts, represented by Mauriello Planning Group,. LLC Planner: Warren Campbell ACTION: Table to-January 12, 2009 MOTION: Kjesbo SECOND: Paladino VOTE: 5-0-0 15. Approval of November 24, 2008, minutes .MOTION: Kurz SECOND: Tjossem 16. Information Update 17. Adjournment MOTION:. Kjesbo SECOND: Kurz .VOTE: 5-0-0 - - VOTE: 5-0-0 The applications and information about the proposals are available for public inspection during regular . office hours at the Town of Vail Community Development Department, 75 South. Frontage Road. The Page 13 public is invited to. attend 'the project orientation and the site visits that precede the. public hearing in the Town of Vail Community Development Department. Please call (970)'479-2138 for additional information. Sign language interpretation is available upon request with,24-hour notification. 'Please call (970) 479-2356, Telephone for the.Hearing Impaired, for information. Community Development Department Published December 5; 2008', in .the Vail Daily. I Page 14 TOWN OqViA PROJECT ORIENTATION MEMBERS PRESENT Mike Dantas Pete Dunning Tom DuBois Brian Gillette DESIGN REVIEW BOARD AGENDA PUBLIC MEETING December 03, 2008 Council Chambers 75 S. Frontage Road - Vail, Colorado, 81657 MEMBERS ABSENT Elizabeth Plante SITE VISITS 1. North Day Lot - 600 West Lionshead Circle 2. Goldman/ Cheney Residence - 4220 Spruce Way 3. Manrico - 242 East Meadow Drive 4. Xpresso - 2111 North Frontage Road West PUBLIC HEARING - TOWN COUNCIL CHAMBERS 1:30pm 2:00pm 3:00pm Nicole CONDITION(S): 1. The applicant shall install the awning on the west elevation, as illustrated on sheet A2 dated November 17, 2008. 1. Xpresso Drive-Thru Cafe DRB080520 / 10 Minutes Final review of a minor exterior alteration (windows, trim, awning) 2111 North Frontage Road West, Suite A/Lot 3, Vail Das Schone Filing 3 Applicant: Xpresso Drive-Thru Cafe, represented by Beth Levine ACTION: Approved, with conditions MOTION: Gillette SECOND: Dantas VOTE: 4-0-0 2. Xpresso Drive-Thru Cafe DRB080521 /.10 Minutes Nicole Final review of signs 2111 North Frontage Road West, Suite A/Lot 3, Vail Das S_ chone Filing 3 Applicant: Xpresso Drive-Thru Cafe, represented by Beth Levine ACTION: Approved, with conditions MOTION: Gillette SECOND: DuBois VOTE: 4-0-0 CONDITIONS: 1. The applicant shall eliminate the proposed `Xpresso drive-thru cafe' sign on the east elevation. 2. The applicant shall submit revised sign colors that are more muted, earth-tones, for Staff review and approval, in conjunction with the building permit application. 3. Chedraui Residence DRB080550 / 5 Minutes Nicole Final review of an addition (Suites 110 & 602) 68 East Meadow Drive/Lot O, Block 5D, Vail Village Filing 1 Applicant: Colondo Company, represented by Blueline Architects ACTION: Tabled to December 17, 2008 MOTION: Dantas SECOND: Gillette VOTE:4-0-0 Page 1 4. Goldman/ Cheney Residence DRB080597 / 5 Minutes Final review of a change to approved plans (remove railing) 4220. Spruce Way/ Lot 3, Bighorn Subdivision Filing 3 Applicant: C & H Construction ACTION: Approved MOTION: Dantas SECOND: Gillette VOTE: 4-" 5. Lupine.LLC Residence DRB080575 / 5 Minutes Final review of new construction (two-family dwelling) 4918 Meadow Drive/Lot 16, Block 7, Bighorn Subdivision 5th Addition Applicant: Lupine LLC, represented by K.H. Webb Architects ACTION: Approved MOTION: DuBois SECOND: Gillette VOTE: 4-0-0 6. Manrico Cashmere DRB080577 /.5 Minutes Final review of a minor alteration (re-paint) 242 E Meadow Drive/ part of Tract B, Block 5, Vail Village Filing 1 Applicant: Manrico Cashmere, represented by Chad Goodman, Kona Designs ACTION: Tabled to December 17, 2008 MOTION: Dantas . . ,SECOND: DuBois VOTE: 4-0-0 Nicole Bill Rachel 7. North Day Lot DRB080050 / 5 Minutes Warren Conceptual review for new construction 600 West Lionshead Circle/Vail Lionshead Filing 3 Applicant: Vail Resorts Development Company, represented-by Mauriello Planning Group ACTION: Conceptual, no vote STAFF APPROVALS Nisonoff Residence DRB080511 Final review-of an addition ( ) 1418 Morraine Drive/Lot 9, Block 2, Dauphinais-Moseley Filing 1 Applicant: Laurence Nisonoff Spatique DRB080566 Final review of a.sign (business ID) 500 East Lionshead Circle,, Suite 21 /Tract C, Lot 3, Vail Lionshead Filing, I Applicant: Spatique, represented by Carrie Clark Gaughan Residence DRB080567 Final review of a minor exterior alteration (deck expansion, fire pit) 385 Mill Creek Drive/Lot 18, Block 1,.Vail Village Filing 1 Applicant: Michael & Martha Gaughan, represented by Evans Chaffee Construction Charter Sports DRB080569 Final review of a sign (business ID) 641 West Lionshead Circle, Suite 100/Lot 8, Montaneros Applicant: Charter Sports, represented by Jack Schuartz Vail Resorts Mountain Information DRB080570 Final review of a minor exterior alteration (business ID) 675 Lionshead Place/Lot 1, Vail Lionshead Filing 6 Applicant: Vail Resorts Warren Rachel Bill Rachel Nicole Page 2 i Vail Resorts Mountain Information DRB080571 Final review of a sign (awnings) 675 Lionshead Place/Lot 1, Vail Lionshead Filing 6 Applicant: Vail Resorts Willams Residence DRB080572 Final review of an addition (entry) . 2445 Garmisch-Drive/.Lot 11, Block"H; Vail Das Schone, Filing 2 " Applicant: David O Williams, represented by Michael L. Sanner, Architect Worth Home DRB080574 Final review of a sign (business ID) 100 E Meadow Drive, Unit 4/1-ot O, Block 5D, Vail Village Filing 1 Applicant: Worth Home Fallridge Condominiums DRB080576 Final review of a minor alteration (snowmelt) 1650 Fallridge Road/Lot 2, Sunburst Filing 3 Applicant: Fallridge Condominium Association Vail Spa Condos DRB080583 Final review-of a minor exterior alteration (garage exhaust) 710 West Lionshead Circle/Lot 1, Vail Spa Condominiums Applicant: Meadow Mountain Plumbing & Heating Breakaway West. Condos. DRB080584 Final review of a minor exterior alteration (landscaping) 913 Lions Ridge Loop/Lot B3, Lions Ridge Filing 1 Applicant: Breakaway West Condominiums, represented 6' Crestone Building Supply Safeway DRB080586 Final review.-of a sign (relocate Safeway Cafe sign) 2171 North Frontage Road West/Lot 3, Vail Das Schone Filing 3 Applicant: Safeway, represented by Young Electric Sign Company Yarde Residence DRB080589 Final review of changes to approved plans (fagade, bay window), 1895 Meadow Ridge Road, Lot 17, 'Buff6hr Creek Applicant: - Craig & .Hope Yarde, represented by K.H. Webb Architects Arabelle/Lionshead Village DRB080590 Final review of a sign -(direditory) 675 Lionshead Place/Lot 2, Block 1, Vail Lionshead Filing 3 Applicant: Vail Resorts Arabelle/Lionshead Village DRB080591 Final review of changes to approved plans (mechanical, screening) 675 Lionshead Place/Lot 1, Lionshead Filing 6 Applicant: Vail Resorts Page 3 Nicole Bill Rachel Rachel Nicole Bill Rachel Rachel Rachel Rachel a Betty-Ford Alpine Gardens DRB080592 Nicole Final "review of a sign (trailhead) 841 Vail Valley. Drive/Ford Park Unplatted Applicant:'Anne Kurronen The applications and information about the proposals are available for public inspection during regular office hours in the project planner's office, located at.the Town of Vail Community .Development Department, 75 South Frontage Road. Please call 479=2138 for information. Sign language interpretation available upon request with 24 hour notification. Please call 479-2356, Telephone forthe Hearing Impaired, for information. t Page 4 Economic,,. Planning- Systems Publir Piaaace Rea! Estate Econamics Regional Economics Land Use Policy FINAL DRAFT CHAMONIX AFFORDABLE HOUSING DEVELOPMENT COST AND REVENUE ANALYSIS Prepared for: Town of Vail Prepared by: Economic & Planning Systems, Inc. December 9, 2008 EPS #18887 D E N V E R TO Seventeenth Suect, Suitr 630 phone: 303-623-3557 Denver, CO 80202-3511 far; 303-623-9049 WIA-MCpsys.Will j B E R K E L E Y SACRAMENTO phone: i10-841-9190 phone: 916-649-8010 fns: 510-841-9208 fax: 916-639-2070 TABLE OF CONTENTS PAGE I. INTRODUCTION ................. ......................................:...............................................:..........1 Project Background ......... ................:.......................................:.:....:...............................1 Scope of EPS Analysis .... 1 .................................................................... ............................. II. COMPARATNE ANALYSIS .........................................................::.........:...................::.:...2 Comparative Projects ...... .........................:.:.:......................:..........................:.................2 . III. FEASIBILITY ANALYSIS .............................................. .:...................... ................................. 8 Project Costs ..............................:...........................................:............:..........................:... 8 Project Revenues :....................................................................:.......................:.....:.........9 Cost Scenerios .................................................................................................................11 IV. FINDINGS ...........................................................................................................:.............17 Cost Considerations: .............................................:......:................................:..............17 Unit Subsidy ........................................................................................:..........................18 Buyer Lending Issues .......................................... ...................................19 Addit ional Considerations ...........................................................................................19 LIST-OF TABLES PAGE Table 1 Total Project Costs ...................:.......................,,....::.......................................9 ,Table 2 Affordability Calculation'......., ........................:............................................ 10 Table 3 Subsidy at Optimal AMI Levels ...:...............:.............................................. 12 Table 4 .. . AMI Levels for Stick Build & Standard Subsidy ....................................... 13 Table 5 AMI Levels for Modular & Standard Subsidy ...:...................................... 14 Table 6 Incomes Required to Cover Costs of Stick Built Construction ............... 15 Table 7 Incomes Required to Cover Costs of Modular Construct-ion-* ............... 16 Table 8 . Summary of Findings .................................:......... .................................... 17 I. INTRODUCTION The proposed Chamonix affordable housing. project site is located on Chamonix Lane in close proximity to the West Vail interchange.. The Town purchased the site several years ago for the purpose of constructing housing. The former Wendy's site was purchased more recently for the purpose of constructing a fire station. Collectively, the two sites total 5.5 acres and are slated for housing and the fire station. Surrounding land uses in the area consist of highway oriented commercial develuru:ent. Further north from the highway along Chamonix Lane, the land use .pattern is composed of both single family and multi family residential uses. PROJECT BACKGROUND The Town of Vail recently retained Stan Clauson Associates, Inc. to complete"a site plan a nd cost estimation for an affordable housing project on the Chamonix site. As part of the work,'Clauson identified three possible development programs with varying levels of density and building types. Clauson's work also estimated costs associated. with construction, engineering, : and landscaping of the scenarios for both. stick built and modular construction. In addition, the report considered additional costs and fees associated with achieving LEED certification. The analysis was completed in the fall of 2008. From this work, the Town Council identified scheme 1, Neighborhood Block, as the favored development program. Included in this program are 58 total units with an overall density of 16 dwelling units per acre, The project cost estimated by Stan Clauson ranges from $10. to $23.3 million depending upon the building construction method. As part of the evaluation of the project, the Town seeks to develop a full understanding of any and all costs in addition to land costs that may occur throughout the course of the project's implementation. SCOPE OF.EPS ANALYSIS Economic & Planning Systems (EPS) was retained by the Town of Vail to conduct a feasibility study of the project, building on the work done by Stan Clauson Associates. First, EPS researched comparable projects within Summit County, the :Roaring Fork Valley, and. Eagle. County to identify prominent factors influencing the overall economics of a number of projects. Second, EPS modeled potential Chamonix project revenue based on targeted AMI levels. Project revenue was then compared to estimated .costs, including additional cost factors identified by EPS, to determine the AMI requirements needed to provide sufficient revenue to make the project feasible. 1 II. COMPARATIVE ANALYSIS EPS compiled comparative cost information for seven projects, in the Roaring Fork Valley, Summit County, and Eagle County based on interviews with project representatives. This section discusses the individual projects and then summarizes the relevant findings. COMPARATIVE PROJECTS SUMNU.T COUNTY Vfes, Landing The Vic's Landing project is . located in the Town of Breckenridge across from the Breckenridge Golf Course on Tiger Road. The project was spurred by an annexation request.by the developer, Tom Silengo, and the corresponding request for water taps. As part of the annexation, the Town's inclusionary housing requirement was triggered. The Town required the, developer to construct 24 affordable units in. exchange for entitlements for 12 market rate units.. Town contribution to the project viability was limited to fee waivers and the entitlement of the 12 marketunits. The project is evenly split between one- and two-bedroom units with target AMI levels of 80 and 100 percent. The 24-unit project consists of six four-plexes. One-bedroom units are priced at $185,000 and. target income levels at 80 .percent of AMI. Two-bedroom units target both 80 and 100 percent of AMI and are, priced at $229,500 and $285,000 per unit. Among other standards, the deed restriction limits annual. appreciation to three percent or the increase in local AMI, dependant upon whichever measure is higher In addition, -resales of the units are subject to income testing on the part of the buyer with a 10 percent income level tolerance. Closings began in April of 2008. The one-bedroom units. in the project are sold out. Approximately half of the two bedroom units are sold. It should be noted that the two bedroom units were completed later and thus have been impacted to a greater degree by current credit restrictions. Federal Housing Administration (FHA) approval of the project -was not originally sought, although an effort on the. part of. the developer is currently being made to receive approval. The. approval is expected to broaden market demand as buyer financing willbecome more available. 2 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 Valley Brook Valley Brook is a project in the final planning stages also located in the Town of Breckenridge on. northeast corner of Airport Road and. Valley Brook ' Street. The proposed project is being developed on a lee basis by Mercy ;Housing Colorado as a result of- a Town issued RFQ in November 2007. As currently proposed, the project includes 42 units targeting income levels at 80 and 100 percent of AMI. The project is composed of two- and three-bedroom units in two-story townhomes. Approximately 52 percent of the units are targeted for AMI of 80 percent or less and 48 percent of the units are targeted for ANH of.100 percent or less. Units at 80 percent range in price from $133,000 to $160,000 per unit. Prices at 100 percent range from $200,000 to $250,000. Similar to Vic's Landing, the deed restriction limits annual appreciation to three percent or the percent by which AMI increases. Hardcosts are currently estimated at $184 per square foot with total a total square foot cost of $230 per square foot for hard and soft costs as well' as site work. The cost excludes land and off-site costs. Construction prices Have' increased approximately 10 percent from the time of that the project was initially bid. However, both the developer and representatives from the Town expect to benefit from'a downward renegotiation of costs. The developer is charging a one-time fee equivalent to approximately four percent of total costs, although a 10 percent fee is typically used by the developer. The-project is being developed with a high level of subsidy with contributions from town, state, and federal sources. In total, it is estimated that grant funding will account for $4.7 million of the project's budget,?or approximately 38 percent of total costs, which does,not include costs of land -(which was contributed to the project by the Town). The subsidy figure does include. fee waivers by the Town. In addition, the Town may also contribute an additional subsidy in grant funding. At this time, the subsidy per unit is estimated at $117,000 per unit. ROARING FORK VALLEY Rodeo -Place The Town of Snowmass has recently completed the first homes in Rodeo Place, a 27=unit affordable housing development located near the Rodeo Grounds. The project is located within the Town of Snowmass, approximately half the distance between the base area and Highway 82, and is highly visible to traffic along Brush Creek Drive. The project consists of 20 single family homes, two duplexes, and one triplex. Phase I accounts for 15 of the 27 total units. The Town finished and closed six units in the fall of 2008 and plans to have the balance of Phase I completed by the spring of 2000. The 3 EPS Draft Report_120908 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 homes are modular. Town staff noted that there have been problems coordinating the site work and the manufacturer resulting in project delays and cost increases. Nevertheless, the Town staff is pleased with the overall process and the quality of the architectural design. The Town did not established AMI targets for the prospective residents but relied on surveys of interested households to derive home prices. Approximately 50 to 60 households. with at least one full-time employee based in Snowmass expressed interest in the project. Most of these households have maintained interest in the project since the surveys were, first distributed in mid 2007. The deed restriction, which limits appreciation to three percent per year (among other terms), has caused some prospective purchasers to drop out of the process. However, because housing options are limited (particularly in Snowmassmost households have maintained their participation throughout the development process and the pool of buyers has remained sufficiently large to provide adequate demand. Based on the response to surveys, homes were designed to fall into a price range spanning from., $300,000 to $550,000 per unit (which translates to an AMI of approximately 140 to. more than 250 percent). The, small single family homes and duplexes are. priced at $300,000, for 1,400 square feet of finished. living area plus 700 square feet of basement floor area ($214 per square foot, finished). Medium sized single family homes are priced from $425,000 to $450,000 for,1;800 square feet, plus 900 square feet of basement area ($229 per, finished square foot). The largest are priced at $550,000. ,for 2,150 square feet plus 950 of basement floor area ($256 per square foot, finished). Basements were not an optional feature, as the Town mandated that they be included in each home. . The requirement not only ensures adequate storage, but also creates additional-.bedroom area to be used for sublets and/or roommates, increasing, the number of employees that can be housed locally. The construction costs range from $210 to $225 per square foot and covers only vertical costs. The Town absorbed costs for all on-site infrastructure improvements as well as soft costs. related to the site engineering and architectural design. While staff did not have specific costs. for these services, they estimate a 25 percent, increase for these costs resulting in a total cost of $262 to $281 per square foot. The Town had acquired the land previously. and contributed the cost of the land 'as a form of subsidy: Subsidies range from $33,000 to $80,000' per unit based on an average construction cost of $271 per square foot. The smaller units generate $300,000 of revenue while construction costs total $380,000 (1,400 * 271), . resulting in a net subsidy of $80,000. The medium sized units required a subsidy of $50;000 and the largest units were subsidized by $33,000. The average among all three unit"types is $54,000. 4 EPS Draft Report_1zu7vo Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 Burlingame Ranch Burlingame Ranch is a 21.5 acre affordable housing development in the Town of Aspen located off Highway 82 to the north of the Bai/X Ranch. The project is entirely dedicated toaffordable housing and planned to be developed over three phases and will include a total' of 236 units. To date, 91 units have been constructed on the site. Income targets for the project range widely, although the majority of the units accommodate income levels that range from approximately 80 to 140 percent of AMI. (Note that the Aspen Housing Office. sets its own median income and corresponding AMI levels. The targets shown here are approximate.) The first phase of development includes 15 one bedroom units, 30 two bedroom units, 39 three bedroom, units, and 7 single-family 'lots. Most of the units are townhomes. In addition to the identified income limits, residents are also required to earn a minimum of 75 percent of their yearly income within Pitkin County. The units, are deed restricted to three percent annual appreciation or the percent by, which the Consumer Price Index (CPI) increases. All 91 units included in the first phase have been sold. An _..t«tsive audit of Phase I costs in Burlingame Ranch was completed as a .result of a brochure that was published in 2005 misstating the total cost of the project to the public. The average sales price per unit (including lots) for the project was approximately $230,000. ' Hard' costs for the project averaged $170 per square foot with an average total cost of $202 per square foot of 'hard and 'soft costs (which exclude land, off-site, and miti gation costs). Including land and all,.'other costs, such an off-site infrastructure, mitigation, and community benefits, the total project cost $236 per square foot. The project's audit indicates a per unit subsidy of $331,567,,or approximately 59 percent of the project's costs. This contrasts with.an anticipated subsidy of $184,455 per unit. The increase is largely attributable to program_ matic changes made by Council as well as shifting AMI targets to lower levels. The project costs increased by $11.7 million, resulting' in relatively high per unit subsidies. Iron Bridge Iron- Bridge is an affordable housing development located in Garfield County between . Carbondale and Glenwood Springs. The affordable component of the project is part of the larger 300 home. development by Iron Bridge Homes, LLC. The inclusion of affordable units in the development was a requirement of . Garfield County's in'dusionary housing ordinance triggered by the developers request.for a Planned Unit Development (PUD) density increase. A total of 30 deed 'restricted affordable single. family units were required. County representatives expect 24 to;be completed on site and another six to be addressed via fees-in-lieu. 5 US Draft Report_120908 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 The affordable units are all comprised of 3-bedroom 2-bath units with an average size of 1,430 square feet. 'The units are targeted to families earning 80 percent or less of AMI and working in Garfield County. The units are priced at . $230,000 as a result of calculation of AMI based on a 6-person family. Garfield County has since amended their ordinance to limit the amount of people able to be included in the AMI calculation and maintain lower price points. The units are deed restricted to three percent annual appreciation or the percent by which the Consumer Price Index (CPI) increases (among other requirements). Sales within the affordable component have been slow, as the developer has closed on only four units However, the balance of the project is under contract and the remaining 20 units are -awaiting their certificate of occupancy which has been delayed as a result of the involvement -of Lehman ,Brothers in the construction loan. As a result, the completion of the units and release has been delayed several months. No County or other public subsidy was used in the construction of the units. Developer representatives report that their approach was to sell the units at the cost of vertical construction . and shift costs related to land, infrastructure, and soft costs to the market rate., portion' of the development. Vertical construction costs are estimated range from $160 to $175 per square foot. The project is not currently FHA approved, although the developer and, County are investigating the measures necessary to. become approved. EAGLE COUNTY Stratton Flats Stratton Flats is a 47-acre housing development. located in the Town of Gypsum south of Hwy 6 on the northwest side of the Eagle County Regional Airport. The developer for the project is- Meritage Development Group. At build-out the 339 unit project-.:will include. 152 single family homes, 118 townhomes, and. 69 condominiums of which .226 will include deed restrictions. At this time, a total of seven units have been permitted on the 47.3 acre site. The affordable units target income levels at 140 percent of AMI and are evenly divided between Town of Gypsum and Eagle County deed restrictions. The Gypsum restriction limits income to 140 percent.of AMI and requires that buyers earn 85 percent of their income in Eagle County. The Eagle County deed restriction limits income to 140 percent, of AMI and includes a cap on annual appreciation based on the increase to the local AMI. Units with the less,. restrictive,,Town of , Gypsum deed restriction :are: priced at approximately $320,000 to $350,000 for townhomes and between $180,000. and $245,000 for condominiums. Units with the Eagle County restriction are priced at $350,000 for single family units, $300,000 to $330,000 units for townhomes, and between $180,000 and $245,000 for condominiums. Market rate units range from $400,000 to $430,000 for 6 EPS Draft Report 120908 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 single-family homes and between $340,000 and $380,000 for townhomes. To date, the developer has=.written.8 contracts for units in the project. The developer reported that approximately 80 people had pursued loans without success. As a result, the developer has pursued and recently received FHA approval; which allows for 97 percent Loan-to- Value buyer financing. The project was completed using: modular construction at a total cost of $200 per square foot-. From the time of initially ordering the modular units through the current point in the construction process, the developer reported a cost increase of eight percent. Within the Gypsum deed-restricted units, there is*a per unit subsidy of approximately $23,000 which was provided in the form. of fee waivers by the Town. Eagle County units required higher subsidies of approximately $23,000 of, waived Town -of Gypsum fees plus $40,000 per :unit which was provided through a $4.5 million equity investment in the project by Eagle County in the f. L of a subordinated position. Eagle Ranch Village Eagle Ranch Village is a land development projectby East-West Partners located in the Town of Eagle off Grand Avenue on Sylvan Lake Road. The project includes approximately 60 units which were constructed as part of the ` Town's inclusionary housing ordinance and were constructed approximately five to six years ago. The affordable units within the project are housed in four-plexes within the- Sylvan Square development, which is part of a larger development that includes single-family houses, entitled lots, and additional multifamily housing. The affordable units sold for approximately $300,000 per unit as compared to market rate units within the project that sold for approximately $350,000 per unit.. Hard costs within the project were approximately $180 per square foot for vertical construction only.-,Soft costs. accounted for approximately 20 percent of hard costs resulting, in a total cost: to approximately $216 per foot. The developer of the, affordable units reported that no profit margin was received on the affordable units. No income restrictions exist on the units. The deed restriction requires that residents must live and work in Eagle County and limits annual appreciation to three percent or CPI, although this provision is waived if the seller cannot find a buyer. The Eagle County Housing Authority has the first right of purchase from the owner. The affordable units were provided a development subsidy through a land donation by East- West Partners as well as a 0.2 percent transfer fee on the market rate units. The fee is allocated-by a community housing committee to individual units. 'Including land and the transfer fee, the total subsidy in Sylvan Square was approximately $50,000 per unit. 7 EPS Draft Report 120908 III. FEASIBILITY ANALYSIS EPS conducted a financial analysis to provide a full- indication of, the costs the Town of Vail will incur in the development of the Chamonix site: EPS analyzed potential revenues from varying AMI levels and projected the 'per unit subsidies needed to finance the project. PROJECT COSTS Town Council has indicated a preference for Scheme 1 of the Stan Clausen proposals which includes 36 two-bedroom and 22 three-bedroom units for a total of 58 units. EPS compiled the cost information provided by the consultant with line items for a developer's fee and contingency consideration.. With these factors added to the original estimate, the total construction cost for the "stick built" Option A is $29,523,540. The cost for the modular built Option B is $21,844,116, as shown on the following page in Table 1. 8 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8,, 2008 Table 1 Total Project Costs Chamonix. Affordable Housing Costs and Revenue Analysis Neighborhood Block Sources & Uses Option A' Option B Total Square Feet 81,696 81,696 Program 1 Bedroom 0 0 2 Bedroom 36 36 3 Bedroom 22 22 Subtotal 58 58 Costs Cost Factor Engineering $848,328 $848,328 Engineering Services 7.0% 59,383 59,383 Construction 23,283,360 16,747,680 Landscaping 748,552 748,552 LEED Certification 135.420 135;420 Subtotal $25,075,043 $18,539,363 Cost per Square Foot $307 $227 Contingency Engineering Contingency 15.0% $127,249 $127,249 Construction Contingency' 10.0% 2,328,336 '1,674,768 Landscaping Contingency 15.0% 112.283 .112.283 Subtotal $2,567,6156 . $1,914,300 Fees LEED Certification Fee 0.5% 125,375 92,697 Developer Feet 7.0% $1.755.253 $1.297.755 Subtotal $1,880,628 $1,390,452 Total Costs $29,523,540 $21,844,116 EPS additions to Stan Clauson estimate Source.:. Economic & Planning Systems, Stan Clauson Associates naiwr-vr Cirnait Hw.no sm. veesM1??+.Ymsf-N.u EyY uum„e.l? "PROJECT REVENUES EPS estimated appropriate sales prices based upon an Average Median Income (AMI) of $75;000 for a household of three in Eagle County, as shov' in Table 2. Target home prices range from approximately $228,000 at 80 percent of AMI to $407,300 at. 140. .percent AML 9 EPS Draft Report_1209M Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8; 2008 Table 2 Affordability Calculation Chamonix Affordable Housing: Costs and'Revenue Analysis Description Factor r80% 90% 100% 110% 120% 130% 140% Maximum Income 2 Bedroom $60,320- $67,860 $75,400 $82,940 -$90,480 $98,020 _ $105;560 3 Bedroom $60,320 $67,860 $75,400 $82,940 $90,480: .,$98,020 $105,560 2 & 3 ,Bedroom Housing*- Payment Capacity Monthly Payment 30% $1,508 $1,697 $1,885 $2,074 $2,262 $2,451 $2,639 Less: Insurance $600 / Year -$50 -$50 -$50 450 -$50 -$50 . -$50, Less: Property Taxes 0.50% -$90 -$100 -$110 4120 - 130 _$140 -$1501 Net Available for Debt Service $1,368 $1,547 $1,725 $1,904 $2,082 $2,261 $2,439 Affordability.Target Loan Amount 7% interest $205,600 $232,500 $259,300 $286,100 $312,900 $339,800 $366,600 Loan Term 30 Years 30 Years 30 Years 30 Years 30 Years 30 Years 30 Years Down Payment 10% 10% -.10% 10% .10% 10% 10% Loan: Value Ratio 90% 90% 90% goo/. 90% 90% 90% Target Affordable House Price . $228,400 $258,300 $288,100 $317,900 $347,700 ,$377,600 . $407,300 Source: HUD;.Economic 8 Planning Systems HA18887-Vail Cham ft Housing Ste Feasibility AnayWDataXiS8S7-AMI Eagle Counytls)DwArtord 10 EPS Draft Report-120908 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 COST SCENERIOS The total amount of revenue available to the project was determined by the number of units within the project dedicated to each income level. Total income was then compared to the total project cost to determine the net difference. This amount provides the basis of the estimate of subsidy per unit for the proposed Chamonix project in three scenarios. For this analysis, the costs are based on the San Clauson report. Stick built construction is assumed to cost $285 per square foot and modular is assumed to cost $205 per square foot. The field research indicates that these may be overly conservative at this time and that a lower cost figure may be reasonable. In the analysis that follows, the original cost figures have been maintained. It is recommended that the feasibility analysis be rerun with lower figures after the Town has had the opportunity to review them. The first scenario examined an optimal level of affordability with half of the units targeting households at 80 percent of AMI and half at 100 percent AMI. The second scenario determines the price points necessary to reach a per unit subsidy consistent with the comparative projects in the region. The third scenario examines the per unit prices needed for the project to break even. In the tables that follow, Scenario A refers to stick built construction costs and Scenario B is based on modular costs. 11 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 On iMAL AMI TARGET An optimal AMI level of 80 and 100 percent of AMI-.was used in this analysis. At these levels a stick built project requires a per unit subsidy of approximately $251,000 per unit, as shown in Table 3. Modular construction at these incomes requires a per unit subsidy of $118,000. Table 3 Subsidy at Optimal AMI Levels Chamonix Affordable Housing Costs and Revenue Analysis Neighborhood Block Revenue Sources Option A Option B 2. Bedroom % or Total 80% AMI - 2 Bdrm. 50% 4,111,200 4,111,200 90% AMI - 2 Bdrm.. o% 0 .0..- 100% AMI - 2 Bdrm. 50% 5,185,800 5,185,800 110% AMI - 2 Bdrm. 0% 0 0 120% AMI - 2 Bdrm. 0% 0 0 130%,AMI - 2 Bdrm. o% 0 0 140% AMI - 2 Bdrm. 0 0 0 Subtotal 100% 9,297,000 9,2970000 3 Bedroom 80% AMI - 3 Bdrm. 50% 2,512,400 2,512,400 90% AM I - 3 Bdrm. o% 0 0 100% AM I - 3 Bdrm. 50% 3,169,100 3,169,100 110% AMI - 3 Bdrm. 0% - 0 0 120% AMI - 3 Bdrm. o% 0 0 130% AMI - 3 Bdrm. 0% 0 0 140% AMI - 3 Bdrm. 00/0 0 0 Subtotal 100% 5,681,500 5,681,500 Total Revenue $14,978,500 $14,978,500 Project Profit/Loss Square Feet ($178.04) ($84.04) Unit ($250,77.7) , ($118,373) Total ($14,545,040) ($6,865,616) Source: Economic & Planning Systems, Stan Clauson Associates ItttlY1-VJ pynv. MUWno sr Frlen?MmL+aY+em-awn bar?a++r+aR..vr . 12 EPS Draft Repor 1W9M Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 TYPICAL SUBSIDY Based on the research of regional projects, a representative : per unit subsidy for stick - . built. construction in a project with only affordable units is -approximately $120,000 per-. unit. A typical subsidy for modular construction is approximately $30,000 per unit. To reach a typical stick built subsidy, the program required units to be evenly split between. 130 and .140 percent of AMI, as shown in Table 4.. At these income levels, the project could be'feasible with a per unit subsidy of,approximately $117,000. Table 4 AN Levels for Stick Build & Standard Subsidy Chamonix Affordable Housing Costs and Revenue Analysis Neiqhborhood' Block Revenue Sources Option A" 2 Bedroom % of Total l- 2 Bdrm. 80% AM 0% 0 - 90% AMI - 2 Bdrm. 0% 0 100% AMI -'2 Bdm7. 0% 0 110% AMI - 2.9drm. o% 0 120% AMI - 2 Bdrm. 0% 0 130% AMI - 2 Bdrm: 50% 6,796,800 140% AMI - 2 Bdrm. - 50'/0 7,331,400 Subtotal 50% 14,128,200 3 Bedroom 80% AMI - 3 Bdrm. 0% 0 90% AMI - 3 Bdrm. 0% 0 100% AMI - 3 Bdrm. 0% 0 110% AMI - 3 Bdrm. 0% 0 120% AMI - 3 Bdrm. 0% 0 130% AMI - 3.Bdrm. 50% -4,153,600 140% AMI - 3 Bdrm. 50"/0 4.480.300 Subtotal 50% 8,633,900 Total'Revenue $22,762,100 Project ProfitlLoss Square Feet ($82.76) Unit ($116,577) Total ($6,761,440) Source: Economic & Planning Systems, Stan Clauson Associates H.Al S1-VW Ch-n F-ft SN Ps,NryAIIV lWdWl -M EiM C-VIAFw 13 EPS Draft Report_14uwo Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 Modular construc tion affords a greater flexibility in the program required to reach typical subsidies. When 50 percent of units are priced, for. 120 percent AMI and the remaining units ; are divided between 110 and 130,percent' AMI, a per' unit subsidy of approximately $33,000 is needed, as shown in Table 5.' Table 5 AN Levels for Modular & Standard Subsidy Chamonix Affordable Housing Costs and Revenue Analysis Neighborhood Block Revenue Sources Option B 2 Bedroom % of Total 80% AMI - 2 Bdrm. 0% 0 90% AMI - 2 Bdrm. 0% 0 100% AMI - 2 Bdmt. 0% 0 110% AMI - 2 Bdrm. 301/6 3,496,900 120% AMI - 2 Bdrm. 50% 6,258,600 130% AN - 2 Bdrm. 20% - 2,643,200 140% AN - 2 Bdrm. 0% 0 Subtotal 100% $12,398,700 3 Bedr oom 80% AN - 3 Bdrm. 0% 0 90% AN - 3 Bdrm: 0% 0 100% AMI - 3 Bdrm. 0% 0 110% AMI - 3 Bdrm. 30% 2,225,300 120% AMI - 3 Bdrm. 50% 3,824,700 130%AMI - 3 Bdrrn. 20% 1,510,400 140% AMI - 3 B_drm. 0% 0 Subtotal 1000% $7,560,400 Total Revenue $19,959,100 Project ProfitJLoss Square Feet ($23.07) Unit ($32,500) Total ($1,885,016) Source: Economic & Planning Systems, Stan Clauson Associates ws,e?+r wnmai+n..o a,crosy, _.,., mr.?en rm. m.n..n.+.e. .- 14 EPS Draft Report 120908 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December-8,2008 MINIMAL SUBSIDY The following two tables -test hypothetical scenarios in which the .Town pays the least amount. of subsidy. For stick built construction, the project requires a -subsidy of $102,000..per units, even if 100 percent of the units are sold at 140 percent of AMI, as shown in Table 6. Table 6 Incomes Required to Cover Costs of Stick Built Construction Chamonix Affordable, Housing Costs and Revenue Analysis Neighborhood Block Revenue Sources Option A 2 Bedroom % of Total 80% AMI - 2 Bdrm. o% 0 - 90% AMI - 2 Bdrm. 0% 0 .100% AM 1'- 2 Bdrm. 0% 0 110% AMI - 2 Bdrm. 0% 0 120% AMI - 2 Bdrm. o% 0 130% AMI - 2 Bdrm. o% 0 140% AMI = 2 Bdrm. 100% 14.662.800 Subtotal 0% 141662,800 3 Bedroom 80% AMI - 3 Bdrm. o% 0 90% AMI - 3 Bdrm. 0% 0 100% AMI - 3 Bdrm. o% 0 110% AMI - 3 Bdrm. o% 0 120% AMI - 3 Bdrm. 0% .0 130% AMI - 3 Bdrm. 0% 0 140% AMI - 3 Bdrm. 100% 8.960.600 Subtotal 0% 8,960,600 Total Revenue $23,623,400 Project Profit/Loss Square Feet ($72.22) Unit ($101,727) Total ($5,900,140) Source: Economic & Planning Systems, Stan Clauson Associates X116661-Y.Y CISmt H-ft Sb F-ebfltA k-V0 10Y - W E.?.CONYnW.+ww 15 EPS Draft Report120908 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 The Town could hypothetically achieve feasibility with minimal subsides using modular construction costs, as shown in Table 7. The sales modular constructed units are cost neutral when 40 percent and 50 percent of units are targeted for incomes of 130 and 140 . percent of AMI; respectively. At these sales prices a small. number 'of units can be_ devoted to 120.percent of AMI. Table 7 Incomes Required to Cover Costs of Modular Construction Chamonix Affordable Housing Costs and Revenue Analysis Neighborhood Block Revenue Sources Option B 2 Bedroom " Rio of Total 80% AMI - 2 Bdrm. o% 0 90% AMI - 2 Bdrm., 0% 0 . 100% AMI - 2 Bdrm. ' ' 0% 0 110%.AMI - 2 Bdrm. o% 0 120% AMI - 2 Bdrm. 10% 1,390,800 430% AMI - 2 Bdrm. 50% 6,796,800 140% AMI - 2 Bdrm. 40% 5.702.200 Subtotal 60% $13,889,800 3 Bedroom 800/6 AMI - 3. Bdrm. 0% 0 90% AMI - 3 Bdrm. o% 0 100% AMI - 3 Bdrm. o% 0 110% AMI - 3 Bdrm. 0% 0 120% AMI - 3 Bdrm. 10% 695,400 130% AMI - 3 Bdrm. 50% 4,153,600 140%'AMI - 3 Bdrm. 40% 3.665.700 - Subtotal 60% $8,514,700 o Total Revenue $22,404,500 Project. Profitll-oss Square Feet $6.86... Unit $9,662 Total $560,384 SouFce: Economic & Planning Systems, Stan Clauson Associates 1 16 EPS Draft Report_120908 IV. FINDINGS The following analysis summarizes the most prominent issues encountered in the development of the selected affordable housing projects. Issues are organized by cost considerations, subsidy levels, and buyer lending. COST CONSIDERATIONS Construction costs for the projects under consideration-in. this report ranged from $200 to $281 per square foot, as shown on the following page in Table 8, which summarizes the costs, revenues, and subsidies for the projects evaluated. The construction cost data shown in the table is exclusive of land, off site mitigation, and other considerations: The- figures generally include hard costs, soft costs, and on-site = infrastructure. Results indicate frequent instances of construction costs around $200 to $230 per square foot. Developers experienced cost escalations ranging from 8 to 20 percent from the time an initial bid was received to. construction. However, project representatives repeatedly indicated. that .downward pressure in materials costs has fallen 20 percent from 2007 to - 2008. Contra, L,,,. s in the planning stages are. tending to renegotiate prices in light of weakening demand for construction materials worldwide. Table 8 Summary of Findings Chamonix Affordable Housing Costs and Revenue Analysis Construction Cost Project Planned Built Target AMI Cost Subsidy s Escalation Price Range (sq. ft.) - (Per unit). Summit Countv Vds Landing 24 24 80% to 100% - fee waivers - $185,000 - $285,000 Mercy Housing 42 - 80% & 100% $230 $117,000 10% $133,000 - $250,000 Roarino Fork Vallev Rodeo Ground 27 9 140%-250% $281 $300,000 - $550,000 Burlingame Ranch _ 91 91 80% to 140% 2 $202 $332,000 12% avg. $230,000 Iron Bridge 24 24 80% 3 $202 ° $0 - $230;000 Eagle County Stratton Flats t 226 7 140% $200 $23,000 - $40,000 8% $180,000 - $350,000 Eagle Ranch Village 60 60 livetwork in Cty. $216 4 $50,000 20% $300,000 Modular units 2 Majority of units in this range, AMI level based on survey 3 Based on six person, household Total cost derived by allocating 20% of hard costs to soft costs I Burlingame Ranch and Mercy Housing figure do not include waived fees Source: Economic & Planning Systems K,ieoer.wu.q. ww.a..?..y ', .. . ... w ... 17 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 UNIT SUBSIDY Subsidies take many forms in affordable housing development. The research. shows a clustering of per unit subsidies in the $20,000 to $50,000 range as well as a cluster on the upper end that spans from $120,000 to $330,000. In all cases, these subsidy levels are on top of land. costs. In each of the case studies provided, land was provided at no cost to the affordable units, which is a minimum threshold for pursuing an affordable housing project at this time. Generally, the projects requiring lower subsidies benefit from market rate units that defray the land, soft costs, developer fees, on-site infrastructure, and off-site mitigation. For example, Iron Bridge, Stratton Flats, Vic's Landing, and Eagle Ranch Village all received indirect subsidy through the ability of the developer to build market rate units on-site. In addition, the projects also received fee waivers to help.offset the costs of affordable units. The $23,000 to $40,000 subsidy at Stratton Flats includes both fee waivers as well as the benefit of a $4.5 million equity contribution from Eagle County. The $50,000 per unit subsidy at Eagle Ranch Village includes both fee,waivers. proceeds from a RETA and the value of a land contribution from. the master developer. Another way to reduce subsidies is to increase sales prices and target higher AMI levels. The Snowmass project reflects.relatively unique approach as virtually all of the units are .priced at the upper end of the affordable spectrum, reaching approximate AMI levels near (or above) 140 percent. The. Town was able to reduce the subsidy to $54,000 per unit based on sales prices for some units that exceeded $500,000. The project with the lowest required subsidy, Stratton Flats; reflects a_ combination of benefits, including on- site market rate units, modest deed restriction tr-...Ls, as wellas higher AMI targets.. In projects without supporting 1market, rate units and conventional AMI targets that reach household's earning as little as 80 percent of AMI, higher subsidies are required to cover project costs. The proposed Valley Brook project anticipates a per unit subsidy of approximately $117,000. Burlingame Ranch requires $332,000 per unit. Moving'. forward, the Town of. Vail should recognize that land subsidy alone-will be insufficient for. the project unless construction costs drop and/or AMI targets. are set high.: The Town should carefully consider higher AMI levels and should set them only after completing additional market analysis, as identified below. Generally, the Town should' anticipate committing additional levels of subsidy to _the 'project based' on the research of comparative projects. 18 EPS Draft Report_1/_v7uo Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 BUYER LENDING ISSUES Project developers repeatedly indicated that underwriting standards for residential borrowers represent the greatest current risk to affordable housing development. Preliminary research shows that mortgage terms require down payments of 10 to 15 percent. Many developers cited the need to secure Federal Housing Administration approval, thus providing 97 percent loan-to-value financing. Project representatives indicated that FHA approval was contingent upon review of the deed covenants and in the case of the modular development (Stratton Flats) approval of building plans, including the unit foundation. Construction loans appear to be less of an issue than individual homebuyer loans. Representatives from the Valley Brook project indicated a willing market for construction loans. In addition, downward pressure on construction costs has also eased restrictions to borrowing. ADDITIONAL CONSIDERATIONS Based on discussions with developers with active affordable housing projects in the region, there are a number of critical issues that warrant consideration, in addition to the issues of costs, revenues, and feasibility. These include: ¦ Competitive Market Position - The Town should understand the market position of the site relative to other projects within the county. Prospective home purchasers have options and can be expected to evaluate several other . ,,,ortunities before selecting a home at this location. Documenting the market context and d.t,-....fining the competitive advantages provided by this site will shed light on the profiles of buyers likely to purchase here. The analysis will enable the Town to price its units based on the market and improve receptivity among the segment(s) most likely to consider it. ¦ Product Alignment - Once the market position and price banding has been established, the Town should revisit the products designed for the site. Aligning the products with the buyer profiles is a critical step to creating a marketable project. It should be noted that most developers attempt to provide as broad a range of products as possible, thus generating interest from across the spectrum of prospective buyers. This approach is recommended for the Chamonix site as well; however, the Town should identify the most profitable and saleable product and ensure that the deveb F..,ent program is concentrated around this unit type. 19 EPS Draft Report-120908 Chamonix Affordable Housing Costs and Revenue Analysis Draft Report December 8, 2008 Market Depth by.AMI Level - In addition to evaluating the market supply, as noted in the first two bullets, the Town should consider an analysis of market demand. Using recent survey data, the Town could understand the depth of potential demand for units by income level. The data can be cross-tabulated by a range of factors to better understand depth of demand by type of resident. Financing Risk Mitigation - The current credit markets are substantially different from 'the recent past. Accordingly, developers must take action to ensure that financing is as available under the most flexible terms possible for future buyers. At this time, developers are seeking FHA approval to achieve this. The Town should understand the requirements of FHA and ensure that it is addressed from the start of .the project:' MEMORANDUM TO: Town Council FROM: Community Development Department DATE: December 16, 2008 SUBJECT: Ordinance No. 31, Series of 2008, for prescribed regulations amendments to Chapter 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed-restriction exchange program, and setting forth details in regard thereto. (PEC080071) Applicant: Vail Local Housing Authority Planner: Bill Gibson and Nina Timm, Housing Coordinator 1. DESCRIPTION OF THE REQUEST The applicant, Town of Vail, is requesting a first reading of Ordinance No. 31, Series of 2008, for prescribed regulations amendments to Chapter 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed-restriction exchange program, and setting forth details in regard thereto. The December 8, 2008, Staff memorandum to the Planning and Environmental Commission has been attached for reference. The proposed Ordinance No. 31, Series of 2008, has been attached for review. II. BACKGROUND On June 3, 2008, the Vail Town Council directed the Community Development Department to prepare amendments to the Vail Town Code to establish an Employee Housing Unit (EHU) deed restriction exchange program. On October 28, 2008, the Vail Local Housing Authority of the Town of Vail held a public hearing and reviewed and forwarded a recommendation of approval to the Vail Town Council for the proposed text amendments to the Zoning Regulations. On December 8, 2008, the Planning and Environmental Commission voted 5-0-0 to forward a recommendation of approval to the Town Council for the proposed amendments. The recommended amendments are outlined in the attached Ordinance No. 31, Series of 2008 (Attachment A). III. STAFF RECOMMENDATION The Community Development Department recommends the Town Council approves, on first reading, Ordinance No. 31, Series of 2008, for prescribed regulations amendments to Chapter 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed-restriction exchange program, and setting forth details in regard thereto. 4. Should the Town Council choose to approve these amendments, the Community Development Department recommends the Town Council pass the following motion: "The Town Council approves, on first reading, Ordinance No. 31, Series of 2008, for prescribed regulations amendments to Chapter 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed-restriction exchange program, and setting forth details in regard thereto." Should the Town Council choose to approve Ordinance No. 31, Series of 2008, on first reading; the Community Development Department recommends the Town Council makes the following findings: "Based upon the review of the criteria outlined in Section Vll of Staff's December 8, 2008, memorandum and the evidence and testimony presented, the Town Council rinds: 1. That the amendments are consistent with the applicable 'elements of the adopted goals, objectives and policies outlined in the Vail Comprehensive Plan and is compatible with the development objectives of the Town, and 2. That the amendments further the general and.specific purposes of the Zoning "Regulations outlined in- Section 12-1-2, Purpose, and Section 13-1-1, Purpose, Vail Town Code; and 3: That the ` amendments promotes the health,, safety, morals, and general welfare of the -Town and : promotes the coordinated- and harmonious development of -the Town in a manner that conserves- and enhances its natural environment and its established character as a resort and residential community of the highest quality. " . IV. ATTACHMENTS • December 8, 2008, Staff memorandum to the PEC • Ordinance No.-.31, Series of 2008 2 V MEMORANDUM- TO: Planning and Environmental Commission FROM: Community Development Department DATE: December 8, 2008 SUBJECT: " -A request for a recommendation of approval to, the Vail Town Council, pursuant to Chapter. 12=3-7, - Amendment, 'Vail Town Code, for prescribed regulations amendments to Section 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed-restriction exchange program, and setting forth details in .regard thereto. (PEC.080071) Applicant: Vail Local Housing Authority Planner: Bill Gibson Nina Timm, Housing Coordinator I. SUMMARY A request for afinal recommendation to the Vail Town Council for prescribed regulations amendments 'to- Chapter 12-13, Employee= Housing, Vail Town Code, to provide additional regulations` establishing a deed-restriction exchange program, and setting forth details in regard thereto: 'Based upon Staff's review of the criteria outlined in Section VI of-this memorandum and the evidence and testimony presented, . the Community Development Department recommends the Commission forwards a recommendation of approval subject to the findings noted in Section VII of this memorandum. 11. DESCRIPTION OF REQUEST The proposed regulation amendments are as follows (text that is to be added is bold italics): 12-13-5: Employee Housing Deed Restriction Exchange Program: A. Purpose: The purpose of this Section is to provide more livable, affordable employee housing units within the Town of Vail through the. establishment of an employee housing deed restriction exchange. 'program. The exchange program. allows for the removal of a deed restriction. from -an existing employee housing. unit in exchange for the conveyance of a free-market dwelling unit to the Town of Vail to be deed restricted B.-? Applicability: The program established under this Section may be applicable to an, existing employee housing'tint •.that is a non-appreciation capped unit and 1 f is not part of any, on-site employee mitigation requirement of Chapter 12- 23, Commercial Linkage, or Chapter 12-24, lnclusionary Zoning. 6. Definitions: For the purpose of this Section: Commercial Job Core: Those areas located south of Interstate 70, • east of the intersection .of. Forest Road and: South Frontage Road; -north -of, Vail Mountain, and west of the Town of Vail Soccer Fields on Vail Valley Road, as" further defined by Exhibit A in. this Section. Exchange EHU: Existing employee housing unit with a deed.-restriction that is being proposed to have the deed restriction released. as part of this program. Proposed EHU: The -existing dwelling unit that is being proposed to be conveyed to the Town.of Vail for the purpose of placing a new. employee housing deed restriction as part of this program. D. General Requirements: 1. Exchange EHU requirements: a. The: exchange EHU shall not be part of a project that was developed or deed-restricted in part, or in whole, by the. Town of Vail, b. The exchange EHU shall not be-.part of any on-site employee housing mitigation required by lnclusionary zoning, commercial linkage, or as part of an approved development plan. 2. Proposed-EHU requirements: a. The proposed EHU must be located within the Town of Vail. b. The proposed EHU. shall not be within a- homeowners' association that precludes deed restricted units, has a right of First refusal, right. to approve the sale or the sale contract, or any other requirement deemed to be similarly restrictive by the Administrator. 3. Exchange Rate: a. If the exchange EHU is within the commercial job core and the proposed EHU is also within the commercial job core, the floor area of the proposed 'EHU shall be a minimum of two (2) times the floor area of the exchange EHU. & If the exchange EHU is within the commercial. job , core and the proposed EHU is outside of the commercial job core, Ihe floor area of the proposed EHU shall be a minimum of three (3). times the floor area of the exchange EHU. c. If the exchange EHU is outside of the commercial job core and the proposed EHU is inside of the commercial job core, the floor area of the proposed EHU shall be, a minimum of one and one-half (1.5) times the floor area of the exchange EHU. d. If, the exchange EHU =is outside of the commercial job core and the proposed EHU is outside of the commercial job core, the floor area of 2 is the proposed=EHU shall be a minimum of two (2) times the floor area of the exchange EHU. 4. Exception; Fee-In-Lieu: The applicant may elect to provide a proposed EHU that it is within 80% of the minimum required floor area for the proposed EHU and a payment is made. for the remaining minimum required floor area at the rate established by the Vail Town Council for inclusionary zoning fee in lieu. 5. No Credit Given: If the floor area : of the proposed EHU is in excess of the minimOnf required floor. area, the additional floor area will not be available as a credit for any future EHU exchange application. 6. Compliance with Zoning Regulations: , The property that includes the exchange EHU must- comply with all requirements of Title 12, Zoning Regulations, and Title 14, Development Standards, Vail Town Code, upon removal of the deed restriction and any subsequent combination of the exchange EHU with other dwelling units. 7. Conveyance of Proposed EHU: The proposed EHU must be conveyed, fee simple, to the Town of Vail at a price per square foot not to exceed the average price per square foot for the three most recent . Vail Commons Residential Condominiums resale prices, as'- calculated by the. Administrator. E. Review Process: 1.. Application Required. The applicant shall provide the following as part of the EHU exchange application: a. An application fee as established by the Vail Town Council; and b. A detailed description-of-the exchange EHU and, the proposed EHU; and c. A written narrative of how the proposal complies with the general requirements and criteria pf this Section; and. d. Any additional information deemed necessary by the Adminia4 ator. 2. Application Review Procedure: The Administrator shall review the application for completeness .and compliance with this Section, and shall make a determination of completeness-and compliance with this Section within fourteen - (14) days of. application, submittal. Should the Admini,;k ator deem that the application.is4ncomplete or not in compliance with this Section, the Administrator shall deny the application. Should the Adminiaa ator deem the application. is both 'complete and in compliance with this chapter, the Administrator shall forward the application for.review by the Vail Local Housing Authority.' The Vail Local Housing Authority shall review the application and make a recommendation to the Vail Town Council within thirty (30) days of the application submittal based. upon the criteria outlined in Section 12-13-5E-3. The Vail Town Council, shall make a final determination of approval, approval with modifications; or denial of the application, based upon the criteria outlined in Section 12-13-5E--3. 3 3. Criteria and Findings: a. Criteria: Before acting on an exchange program application, the Vail Local Housing Authority and Vail Town Council shall consider the following criteria with respect to the requested application: 1. The proposed EHU is deemed to be of adequate condition and is not likely to have substantial maintenance needs beyond typical maintenance within the following year; and 2. The proposed EHU will not have costs incurred beyond HOA dues and typical maintenance fees that will preclude the unit from being affordable; and 3. Should the proposed EHU be within a homeowners association, the financial situation of the homeowners association shall be deemed in stable condition with sufficient funds to cover existing anticipated repairs and maintenance; 4. Any homeowners association fees associated with the proposed EHU shall be commensurate with the services and amenities provided by the homeowners association; b. Necessary Findings: Before recommending and/or granting an approval of an application for an EHU exchange, the Vail Local Housing Authority and the Vail Town Council shall make the following findings with respect to the requested amendment. 1. That the application meets the requirements of Section 12-13- 5D; and 2. That the application meets the criteria of Section 12-13-5E- 3(a), Vail Town Code; and 3. That the application is consistent with the applicable elements of the adopted goals, objectives and policies outlined in the Vail comprehensive plan and is compatible with the development objectives of the town; and 4. That the Application furthers the general and specific purposes of the zoning regulations and employee housing regulations; and 5. That the application promotes the health, safety, morals, and general welfare of the town and promotes the coordinated and harmonious development of the town in a manner that conserves and enhances its natural environment and its established character as a resort and residential community of the highest quality. 4. Appeals: Determinations made by the Vail Town Council and the Administrator may be appealed pursuant to Section 12-3-9, Appeals, Vail Town Code. III. BACKGROUND At the June 3, 2008, Town Council meeting Staff was directed to provide the Town Council various exchange options for deed restricted employee housing units that are not part of a project that was developed or deed restricted at least in part by the Town of Vail or part of an on-site employee housing requirement, as required by inclusionary 4 ?f zoning, commercial linkage, or as part of an approved development plan. Following the June 3, worksession, Staff was directed to bring back a proposed exchange formula the Vail Local Housing Authority recommended. On October 21, 2008, Town Council directed staff to prepare a draft ordinance for Town Council to review that included the Vail Local Housing Authority (VLHA) proposed "exchange rate" recommendation. At , the VLHA public meetings on September 23, and October 28, . 2008, . the VLHA discussed the pros-and cons of various proposals.-.The VLHA also.received input from prospective applicants of an exchange program. _ The: VLHA wanted to ensure the proposal allowed the Town to achieve its goal of an increased number of "livable" deed restricted employee housing units. At its November 18, 2008, public hearing, the Town Council held.a work session to discuss the proposed exchange program. The. Council was once again supportive of establishing an exchange program, but did not believe =the VLHA proposed exchange rate,went far enough. Town_ Council requested the VLHA further consider a fee-in-lieu option based on the "existing value per square foot" of any- proposed exchange EHU. IV. ROLES OF REVIEWING BODIES Order of Review: Generally, text amendment applications will be reviewed by the Planning and Environmental Commission and the . Commission . will forward a recommendation to the Town Council. The Town.. Council will then review the text amendment application. Vail Local Housing Authority: The Vail Local Housing Authority is responsible. for: forwarding recommendations to the Town Council concerning employee housing policies. Planning and Environmental Commission: The Planning and Environmental Commission is responsible for the review of a text amendment application, pursuant to Section 12-3-7, Amendment, Vail- Town Code, and forwarding of a recommendation to the Town Council. . Design Review Board: The .Design Review Board has no review authority over a text amendment to the Vail Town Code. Town Council: The Town Council is responsible for final approval, approval with modifications, or denial of a text amendment application, pursuant. to Sect-ion 12-3-7, Amendment, Vail Town Code. The Town Council has the authority to hear and decide appeals from any decision, determination, or interpretation by the Planning and Environmental Commission and/or Design Review Board. The Town .Council may also call up a 'decision of the Planning and Environmental Commission and/or Design Review Board. V. APPLICABLE DOCUMENTS Staff believes the following documents are relevant to the review of this proposal: Title 12, Zoning Regulations, Vail Town Code (in part) 12-1-2: Puroose A: ' General:.These regulations are enacted for the purpose of promoting the health,. safety, morals, and. general welfare of the Town, and to promote the coordinated and harmonious _development of the Town in a manner that will conserve and enhance :its natural 'environment and its established character as a resort and residential community of high quality. 12-3-7: Amendment: C. Criteria and Findings: 2. Prescribed Regulations Amendment: a. Factors, Enumerated. Before acting on an application for an amendment to the regulations prescribed `in this title, the planning and environmental commission and town council shall consider the following factors with respect to the requested 'text amendment. (1) The extent to which the text amendment furthers the general and specific purposes of the zoning regulations, and - (2) The extent to which the text amendment would better implement and better achieve the applicable elements of-the adopted goals, objectives, and policies outlined in the Vail comprehensive plan and is compatible with the development objectives of the town, and .(3) The extent to which the text amendment demonstrates how conditions have substantially changed since the adoption of the subject regulation and how the existing regulation is no longer appropriate or. is inapplicable, and (4) The extent to which the text amendment provides a. harmonious, convenient, workable relationship among land use regulations - consistent with municipal development objectives, and (5) - Such other factors : and criteria the commission and/or council deem applicable to the proposed text amendment. 12-13-1: Purpose: The town's economy is largely tourist based and the health of this economy is premised- on exemplary service for Vail's guests. Vail's ability to provide such service is dependent upon a strong, 'high quality and consistently available work force. To achieve such a work force, the community must work to provide quality living, and working conditions. Availability and affordability of housing -plays -a critical role in creating quality living and working conditions for the community's work force. The, town recognizes a permanent, year round population plays an important role in sustaining a healthy, viable community. Further, the town. recognizes its role in conjunction with the private sector in ensuring housing is available. 6 `? VI. REVIEW CRITERIA 1. The extent, to. which the text amendment furthers ' the general and specific purposes of the Zoning Regulations; and The amendments are intended to establish a defined` method to allow an existing EHU owner to exchange the location and size of the EHU that benefits the community and the existing EHU owner. Therefore, Staff believes the proposed regulation amendment is consistent. with the purposes of the Town's Zoning Regulations as outlined in Section V above. 2. The.extent to which the text amendment would better implement and better achieve the applicable elements of the: adopted goals, objectives, and policies outlined in the Vail Comprehensive Plan and is compatible with the development objectives of the Town; and s Currently there is no clear policy or regulations for an application who would like to exchange the location of an existing EHU. Additionally, the proposed amendment furthers the Town's housing policy objectives by allowing, the exchange of smaller rental, units with larger for-sale EHUs that will be sold with a price appreciation cap, ensuring they are affordable for future employees. With no "cost to the taxpayers, this program will increase the amount of deed restricted employee housing in the Town of Vail. 3.. The extent to which.the text amendment demonstrates how conditions have, substantially changed since the adoption of the subject regulation and how the existing regulation is no longer appropriate or is inapplicable; and Staff believes the increase in local real. estate values, .since the time when most employee housing units were built. This has changed the economic benefits of having an attached employee housing unit. There is currently no Gear policy or regulations to address exchange requests that have been made. Additionally, the current regulations do not reflect the Town's increasing -focus on the livability of employee housing units. 5. The extent: to which the text amendment provides a harmonious, convenient, workable relationship among land use regulations consistent With municipal development objectives. The proposed regulation amendment requires the existing and proposed EHU remain in full compliance with,the Town's zoning regulations. This will prevent a property owner from benefiting unfairly from the proposed amendment.. Therefore, Staff believes the proposed . text "amendments will facilitate and provide a harmonious, convenient, workable relationship among land use regulations consistent with the Town of Vail master plans and development objectives. 6. Such other factors and criteria the Commission and/or Council deem applicable to the proposed text amendment. 7 VII. STAFF RECOMMENDATION The Community Development Department recommends the Planning and Environmental Commission forwards a recommendation of approval to the Vail Town Council for prescribed regulations amendments to Section 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed-restriction exchange program, and setting forth details in regard thereto. Should the Planning and Environmental Commission choose to forward a recommendation of approval of this request; Community Development Department recommends the Commission pass the following motion: "The Planning and Environmental Commission forwards a recommendation of approval to the Vail Town Council, pursuant to Section 12-3-7, Amendment, Vail Town Code, for prescribed regulations amendments to Section 12-13, Employee Housing, Vail Town Code, to provide additional regulations establishing a deed- restriction exchange program, and setting forth details in regard thereto." Should the Planning and Environmental Commission choose to forward a recommendation of approval to the Vail Town Council for the proposed text amendment, the Community Development Department recommends the Commission makes the following findings: "Based upon the review of the criteria outlined in Section V1 of Staff's December 8, 2008, memorandum and the evidence and testimony presented, the Planning and Environmental Commission finds: 1. That the amendment is consistent with the applicable elements of the adopted goals, objectives and policies outlined in the Vail Comprehensive Plan and is compatible with the development objectives of the Town, and 2. That the amendment furthers the general and specific purposes of the Zoning Regulations outlined in Section 12-1-2, Purpose, and 12-13-1 Purpose, Vail Town Code, and 3. That the amendment promotes the health, safety, morals, and general welfare of the Town and promotes the coordinated and harmonious development of the Town in a manner that conserves and enhances its natural environment and its established character as a resort and residential community of the highest quality." VIII. ATTACHMENT A. Map depicting the Commercial Job Core 8 *41 IN Potato Patch « maa Lionshead Village Cornmerciai Job Core i ' I ;.et 0 5w i m 2000 a Vail Village 9. N Spraddle Creek Ford Park m -77 r ? Vail Golf Course (Holes 5 & 6) ,... n.?.? w..w a. soa..m I ORDINANCE NO. 31 SERIES 2008 AN ORDINANCE AMENDING CHAPTER 12-13, EMPLOYEE HOUSING, VAIL TOWN CODE, TO ESTABLISH A DEED-RESTRICTION EXCHANGE PROGRAM, AND SETTING FORTH DETAILS IN REGARD THERETO. WHEREAS, on June 3, 2008, the Vail Town Council directed the Community Development Department to prepare amendments to the Vail Town Code to establish an Employee Housing Unit (EHU) deed restriction exchange program; and, WHEREAS, on October 28 2008, the Vail Local Housing Authority of the Town of Vail held a public hearing and reviewed and forwarded a recommendation of approval to the Vail Town Council for the proposed text amendments to the Zoning Regulations; and, WHEREAS, on December 8, 2008, the Planning and Environmental Commission of the Town of Vail held a public hearing and reviewed and forwarded a recommendation of approval to the Vail Town Council for the proposed text amendments to the Zoning Regulations in accordance with the procedures and criteria and findings outlined in Section 12-3-7 of the Vail Town Code; and, WHEREAS, the Town Council finds and determines that the amendments are consistent with the applicable elements of the adopted goals, objectives and policies outlined in the Vail Comprehensive Plan and is compatible with the development objectives of the Town, based upon Section VII of the Staff memorandum to the Planning and Environmental Commission dated December 8, 2008, and the evidence and testimony presented; and, WHEREAS, the Town Council finds and determines that the amendments further the general and specific purposes of the Zoning Regulations, based upon Section VII of the Staff memorandum to the Planning and Environmental Commission dated December 8, 2008, and the evidence and testimony presented; and, WHEREAS, the Town Council finds and determines that the amendments promote the health, safety, morals, and general welfare of the Town and promote the coordinated and harmonious development of the Town in a manner that conserves and enhances its natural environment and its established character as a resort and residential community of the highest quality, based upon Section VII of the Staff memorandum dated December 8, 2008; and, NOW, THEREFORE, BE IT ORDAINED BY THE TOWN COUNCIL OF THE TOWN OF VAIL, COLORADO, THAT: Section 1. Section 12-13-5, Employee Housing Deed Restriction Exchange Program, Vail Town Code is hereby established as follows: 12-13-5: Employee Housing Deed Restriction Exchange Program: A. Purpose: The purpose of this Section is to provide more livable, affordable employee housing units within the Town of Vail through the establishment of an Ordinance No. 31, Series of 2008, first reading employee housing deed' restriction exchange program. The exchange program allows for the removal of a deed restriction from an existing employee housing unit in exchange for the conveyance of a free-market dwelling unit to the Town of Vail to be deed restricted. B. Applicability: The program established under this Section may be applicable to an existing employee housing unit that is a non-appreciation capped unit and is not part of any on-site employee mitigation requirement of Chapter 12- 23, Commercial Linkage, or Chapter 12-24, Inclusionary Zoning. C. Definitions: For the purpose of this Section: Commercial Job Core: Those areas located south of Interstate 70, east of the intersection of Forest Road and South Frontage Road, north of Vail Mountain, and west of the Town of Vail Soccer Fields on Vail Valley Road, as further defined by Exhibit A in this Section. Exchange EHU: Existing employee housing unit with a deed-restriction that is being proposed to have the deed restriction released as part of this program. Proposed EHU: The existing dwelling unit that is being proposed to be conveyed to the Town of Vail for the purpose of placing a new employee housing deed restriction as part of this program. D. General Requirements: 1. Exchange EHU requirements: a. The exchange EHU shall not be part of a project that was developed or deed-restricted in part, or in whole, by the Town of Vail. b. The exchange EHU shall not be part of any on-site employee housing mitigation required by inclusionary zoning, commercial linkage, or as part of an approved development plan. 2. Proposed EHU requirements: a. The proposed EHU must be located within the Town of Vail. b. The proposed EHU shall not be within a homeowners' association that precludes deed restricted units, has a right of first refusal, right to approve the sale or the sale contract, or any other requirement deemed to be similarly restrictive by the Administrator. 3. Exchange Rate: a. If the exchange EHU is within the commercial job core and the proposed EHU is also within the commercial job core, the floor area of the proposed EHU shall be a minimum of two (2) times the floor area of the exchange EHU. 2 Ordinance No. 31, Series of 2008, first reading b. If the exchange EHU is within the commercial job core and the proposed EHU is outside of the commercial job core, the floor area of the proposed EHU shall be a minimum of three (3) times the floor area of the exchange EHU. c. If the exchange EHU is outside of the commercial job core and the proposed EHU is inside of the commercial job core, the floor area of the proposed EHU shall be a minimum of one and one-half (1.5) times the floor area of the exchange EHU. d. If the exchange EHU is outside of the commercial job core and the proposed EHU is outside of the commercial job core, the floor area of the proposed EHU shall be a minimum of two (2) times the floor area of the exchange EHU. 4. Exception; Fee-In-Lieu: The applicant may elect to provide a proposed EHU that it is within 80% of the minimum required floor area for the proposed EHU and a payment is made for the remaining minimum required floor area at the rate established by the Vail Town Council for inclusionary zoning fee in lieu. 5. No Credit Given: If the floor area of the proposed EHU is in excess of the minimum required floor area, the additional floor area will not be available as a credit for any future EHU exchange application. 6. Compliance with Zoning Regulations: The property that includes the exchange EHU must comply with all requirements of Title 12, Zoning Regulations, and Title 14, Development Standards, Vail Town Code, upon removal of the deed restriction and any subsequent combination of the exchange EHU with other dwelling units. 7. Conveyance of Proposed EHU: The proposed EHU must be conveyed, fee simple, to the Town of Vail at a price per square foot not to exceed the average price per square foot for the three most recent Vail Commons Residential Condominiums resale prices, as calculated by the Administrator. E. Review Process: 1. Application Required: The applicant shall provide the following as part of the EHU exchange application: a. An application fee as established by the Vail Town Council; and b. A detailed description of the exchange EHU and the proposed EHU; and c. A written narrative of how the proposal complies with the general requirements and criteria of this Section; and d. Any additional information deemed necessary by the Administrator. 2. Application Review Procedure: The Administrator shall review the application for completeness and compliance with this Section, and shall make a determination of completeness and compliance with this Section within fourteen (14) days of application submittal. Should the Administrator deem that the application is incomplete or not in compliance 3 Ordinance No. 31, Series of 2008, first reading with this Section, the Administrator shall deny the application. Should the Administrator deem the application is both complete .and in compliance with this chapter,'the Administrator shall forward the application for review by the. Vail LocalHousing Authority. The .Vail .Local Housing Authority shall, review the, application and. make a. recommendation to the Vail Town Council within thirty (30) days of the application, submittal based upon the criteria outlined in Section 12-13-5E-3. The Vail Town Council shall make a final determination of approval, approval with, modifications, or denial of =the application, based upon the criteria outlined in Section 12-13-SE-3. 3. Criteria and Findings: a.- Criteria: Before acting on an exchange program application, the Vail Local Housing Authority and Vail Town Council shall consider the following criteria with respect to the requested application: 1. The proposed EHU is deemed to be of adequate condition and is not. likely to have substantial maintenance needs beyond typical maintenance within the following year; and 2. The proposed EHU will not have costs incurred beyond HOA dues and typical, maintenance fees that will preclude the unit from being affordable; and 3. Should the. proposed EHU be. within a homeowners association, the financial situation of the homeowners association, shall be deemed in stable condition with sufficient funds to cover. existing anticipated repairs and maintenance; 4. Any: homeowners association.. fees associated with the proposed.EHU ,shall be.commensurate with the services and amenities provided by the homeowners association; b. Necessary Findings: Before recommending and/or granting an approval of *an application for an EHU exchange; the Vail. Local Housing Authority and the Vail Town Council shall make the following findings with respect to the requested amendment: 1. That the application meets the requirements of Section 12-13- 513; and 2. That the application meets the criteria of Section 12-13-5E- 3(a), Vail Town Code; and 3. That the application is consistent with the applicable elements of the adopted goals, objectives and policies outlined in the Vail comprehensive plan and is compatible with the development objectives of the town; and 4. That the Application furthers the general and specific purposes of the zoning regulations and employee housing regulations; and 5. That the application promotes. the health, safety, morals, and general welfare of the town and promotes the coordinated and harmonious development.of, the town in a manner that conserves and enhances its natural environment and its 4 Ordinance No. 31, Series of 2008, first reading established character as a resort and residential community of the highest quality. 4. Appeals: Determinations made by the Vail Town Council and the Administrator may be appealed pursuant to Section' 12-3-9, Appeals, Vail Town Code. Section 3. If any part, section, subsection, sentence, clause or phrase of this ordinance is for any reason held to be invalid, such decision shall not effect the validity of the remaining portions of this ordinance;. and the Town Council hereby declares it would have passed this ordinance, and each part, section, subsection,. sentence, clause or phrase thereof, regardless of the fact that any one or more parts, sections, subsections, sentences, clauses or phrases be declared invalid. Section 4. The Town Council hereby finds, determines and declares that this ordinance is necessary and proper for the health, safety and welfare of the Town of Vail and the inhabitants thereof. Section 5. The amendment of any provision of the Town Code as provided in this ordinance shall not affect any right which has accrued, any duty imposed, any violation that occurred prior to the effective date hereof, any prosecution commenced, nor. any other action or proceeding as commenced under or by virtue of the provision amended. The amendment of any. provision hereby shall not revive any provision or any ordinance previously repealed or superseded unless expressly stated herein. Section 6. All bylaws, orders, resolutions and ordinances, or parts thereof, inconsistent. herewith are repealed to the extent only of such inconsistency. This repealer shall not be construed to revise any bylaw, order, resolution or ordinance, or part thereof, theretofore repealed. INTRODUCED,. READ ON FIRST READING, APPROVED, AND. ORDERED PUBLISHED ONCE IN FULL ON FIRST READING this 16t' day of December, 2008 and a public, hearing for second reading of this Ordinance set for the 6t' day of January, 2009, in the Council Chambers of the Vail Municipal Building, Vail, Colorado. Richard D. Cleveland, Mayor Attest: Lorelei Donaldson, Town Clerk 5 Ordinance No. 31, Series of 2008, first reading MEMORANDUM TO: Town Council FROM: Community Development Department DATE: December 16, 2008 SUBJECT: Ordinance No. 33, Series of 2008, for prescribed regulations amendments to Section 11-10-7, Open House Signs,. Vail Town - Code, to allow for amendments to the open house sign regulations, and setting forth-details in regard thereto. (PEC080073) Applicant: Town of Vail Planner: Bill Gibson 1. DESCRIPTION OF THE REQUEST The applicant, Town of Vail, is `requesting a. first reading of Ordinance No. 33, Series of 2008, for prescribed regulations amendments to Section 11-10-7, Open House Signs, . Vail Town Code, to allow for. amendments to the open house sign regulations, and setting forth details in regard thereto. The December - 8, 2008,'! Staff memorandum to the . Planning and . Environmental Commission has been attached for reference. The proposed Ordinance No. 33, Series of 2008, has been attached for review. . II. BACKGROUND At its November 4, 2008, public hearing, the Town Council directed Staff to prepare text amendments to update the Town's open house sign regulations. On December 8, 2008, the Planning and Environmental 'Commission voted 4-0-1 'to forward a recommendation of approval, with. modifications, to the Town Council for the proposed amendments. The recommended amendments are outlined in the attached Ordinance No. 33, Series of 2008 (Attachment A). III. STAFF RECOMMENDATION ,The Community Development Department recommends the Town Council approves, on first reading; Ordinance No. 33, Series of 2008, for prescribed regulations amendments to Section 11-10-7, Open House Signs, Vail Town Code, to allow for. amendments to the open house. sign regulations, and setting forth details in regard thereto. Should the Town Council choose to approve these amendments, the Community Development Department recommends the Town Council ,pass the following motion: 1 t "The Town Council approves, on first reading, Ordinance No. 33, Series of 2008, for prescribed- regulations amendments to Section 11-10-7, ' Open House Signs, Vail Town Code, to allow for amendments to the open house sign regulations, as outlined in Attachment A of the ' Staff memorandum dated December 8, 2008, and setting forth details in regard thereto." Should the Town Council choose to approve Ordinance No. 33, Series of 2008, on first reading, the Community Development Department recommends the Town Council makes the following findings: 'Based upon the review of the criteria outlined in. Section, VII .of Staff's December 8, 2008, memorandum and the evidence : and testimony presented, the Town Council finds: 1. That the amendments are consistent with the applicable elements of the adopted goals, objectives and policies outlined in the Vail Comprehensive Plan and is compatible with the development objectives'of the Town; and 2. That -the amendments further the general and specific purposes of the Development Standards outlined in Section 11-1-1, Purpose and Intent, Vail Town Code; and 3. That the 'amendments promotes the health, safety, morals,. and general welfare of the Town and promotes the coordinated .'and harmonious. development: of the Town in a manner- that conserves and enhances its natural environment and its established character as a resort and residential community of the highest quality." IV. ATTACHMENTS • December 8,.2008, Staff memorandum to the PEC • Ordinance No. 33, Series of 2008 2 MEMORANDUM TO: Planning and Environmental Commission FROM: Community Development Department DATE: :December 8, 2008 SUBJECT: A request for a final recommendation for prescribed; regulation amendments, pursuant to Section 11-3-3, Prescribed Reg ulation.Amendment, Vail Town. Code, to amend Section 11-7-10, Open House Signs, Vail -Town Code, to allow for changes to the allowable quantity and location of open-.house signs, and setting forth details in regard thereto. (PEC080073) Applicant: . Town of Vail, Planner: Bill Gibson 1. SUMMARY A request for a final recommendation to the Vail Town Council for prescribed regulations pursuant to Section 11-3-3, Prescribed Regulation Amendment, Vail Town Code, to amend Section 11-7-10, Open House Signs, Vail Town Code, to allow for changes to the allowable quantity and location of open house signs, and setting forth details in regard thereto. Based upon Staffs review of the criteria outlined in Section Vl. of this memorandum and the evidence and testimony presented,. the Community Development Department . recommends the Commission , forwards a recommendation of- approval, with conditions, subject to the. findings noted in Section V1.1. Of this memorandum. 111. DESCRIPTION OF REQUEST The proposed regulation amendments are as follows (text- to be deleted is in r 4, text that is to be added is bold italics): 11-2-1: DEFINITIONS: OPEN HOUSE: The period of time during which a specific for-sale or for-rent property is open for viewing by potential buyers or renters with the realtor, broker, owner, or other similar agent present on the property: OPEN HOUSE SIGN, ON-SITE: A temporary sign advertising an open house for the property on which the sign is located. OPEN.HOUSE SIGN, VEHICULAR DIRECTIONAL: A temporary sign directing vehicular traffic to an open house. 11-7-10: OPEN HOUSE SIGNS: 1 sr ?: sh A. Description: Signs advertising and directing vehicular traffic to an open house are subject to the following: 1. Type: The sign may be freestanding or a wall sign. 2. Qua Number. Thoore i2 a# ,e a , a. There shall be a maximum of one on-site open house sign: b. There shall be a maximum. of one vehicular directional open house sign for each street intersection leading to the open house. 'However, in no. instance shall the number of vehicular directional open house signs exceed a total of three (3) signs., 3. Location: a. An on-site open house sign 'shall be located on the specific property being shown, and shall not be located off-site (including at. real estate offices). b. Vehicular directional open house signs are prohibited within the Colorado. Department of Transportation's (CDOT's) 'North Frontage Road, South Frontage Road, Bighorn Road, and Interstate 70 right-of-ways. c. Vehicular. directional open house signs are prohibited within any designated public pedestrian area. d. Vehicular directional open house signs are prohibited on private property without the consent of the property.owner. e. Vehicular directional open house -signs shall not obstruct, any public street, sidewalk, recreational path or any public snow removal operations. 4. Area: The i iinum e,+gR area of any single sigR on-site open house sign or vehicular directional open house sign shall not exceed one and one-half (1=%) square feet. 5. Height: The height of the -sign any single on-site open house .sign or vehicular directional open house sign shall not exceed five feet (59. as measured from the top of the sign to and the grade at the base of the sign. 6. Display Duration: pFesentatieR or- thOge (3) ?VeF PeFiOd Of time i6 she 2 a. On-site open house signs and vehicular directional, open house signs may be displayed up to one (1) hour before the beginning of the open house and must be removed no later than one (1) hour after the conclusion of the open house. b. On-site open house ,signs and vehicular directional open house signs may only be displayed between 8:OOAM and 8:00PM.on a daily basis. c. On-site open house signs and vehicular directional open house signs shall. not be displayed for more than three (3) days in any given week (Monday through Sunday). 7. Design: Not subject to design review. 8. Lighting: Not permitted. 9. Special Provisions: No flags, pennants, banners, -bunting, balloons, any-other similar items may be attached to an on-site open house sign or a vehicular directional open house sign. IIL. BACKGROUND Prior to November of 2003, the Town Vail's sign code .allowed for one on-site open house:sign and no directional signs to an open house. .In November of. 2003; the Town Council adopted Ordinance, No. 19,- Series of 2003, which re-wrote the Town's sign code. As part of this re-write, real estate open houses were allowed one on-site sign and one off-site directional: sign. Local realtors have recently expressed a desire for additional off site directional signs to move effectively direct prospective buyers to open house events in the Town of Vail. At its November 4, .2008, public hearing, the Town. Council directed Staff to prepare text amendments to the Town's open house sign regulations addressing this coricem for consideration by the Planning and Environmental Commission and the Town Council. A copy of a letter from Sarah Thorsteinson, Government Affairs Director with the Vail Board of Realtors has been attached for reference (Attachment A). IV. ROLES OF. REVIEWING BODIES Order of Review: - Generally, 'text amendment . applications, will. be reviewed by the Planning and Environmental Commission and the Commission -will forward-, a recommendation to the Town Council. The Town Council will then review the text amendment application. Planning and Environmental Commission: The Planning and Environmental Commission. is :responsible for. the review of a text amendment application, pursuant to Section 12-3-7, Amendment, Vail Town. Code, and forwarding of a recommendation to the Town Council. 3 F Design Review Board: The Design, Review Board has: no review authority over a text amendment to the Vail Town Code. Town Council- The.Town Council is responsible for final approval,-approval with. modifications, or denial of a text amendment application, pursuant-to Section 12-3-7, Amendment, Vail Town Code. The Town Council has the authority to- hear and decideappeals from any decision, determination; or interpretation by the Planning and Environmental Commission and/or Design Review Board. The Town Council may- also call up-a decision of the Planning and Environmental Commission and/or. Design Review Board. V. APPLICABLE DOCUMENTS Staff believes the following documents are relevant to the review of this proposal: TITLE 11: SIGN REGULATIONS (in part) 11'-1-2: PURPOSE. A. General Purpose: These regulations are. enacted for the- purpose of promoting the health, safety, , morals, and general - welfare of the town of . Vail and to promote the coordinated and harmonious design and placement of signs in the town in a manner that will conserve and enhance -its natural environment and its established character as a resort and residential community of the highest quality. B. Speck Purpose: These . regulations are intended to achieve the . following specific purposes: 1. To describe and enable the fair and consistent enforcement of signs in the town of Vail. 2. To encourage, the establishment of well designed, creative signs that enhance the unique character of Vail's village. atmosphere. 3. To preserve a successful and high quality business environment that is aided by signs that.identify, direct, and inform. 4.: To aid in. providing for the growth of an orderly, safe, beautiful, and viable community, 11-7-10. OPEN HOUSE SIGNS: A. Open house signs advertising an open house or a showing of the property upon which the sign is located will be subject to the following. 1. Type: The sign may be freestanding. or a wall sign. 4 2. Quantity: There,shall:be a maximum of one sign on the property where the open house is being conducted and one directional sign off site. 3. Area: The maximum sign area of any single :sign shall not exceed one and one- half (1 112) square feet: 4. Height: The height of.the sign shall not exceed five feet (5) as measured from the grade. at-the base of the sign. 5. Display Duration: The -temporary sign shall be displayed only during the open house presentation or three (3) days, whichever period of time is shorter. VI. REVIEW-CRITERIA. 1. The extent to which the text amendment furthers the general and specific purposes of.the Development Standards; .and The amendments, are intended to clarify the. Town's sign regulations. The proposed regulation amendments . are also intended- to ensure safety, help protect. property values, and ensure the aesthetic quality of the community. Therefore, Staff .believes the proposed regulation amendment is consistent with the purposes of the Town's Development Standards 'as outlined in Section V above. The amendments are intended to clarify several aspects of the Town's regulation of open house signs. Staff believes these proposed amendments better implement and achieve the. adopted goals, .objectives and policies of the Town's Development Standards and Comprehensive Plan than the existing regulations. The proposed amendments are also intended, to allow for additional directional signage to better.facilitate -real estate open houses. In November of 2003, the Town Council adopted Ordinance No: 19, Series of 2003, which re-wrote the Town's entire sign code.. As part of that ordinance, one off-site directional sign was permitted for an open house; however; the ordinance did not clarify when or where such signs could be installed. Prior to this ordinance, no directional open signs were permitted within the Town of Vail. Staff understands the local real estate community's. desire to more effectively direct prospective buyers to open house locations, especially in neighborhoods where the public must navigate multiple, street intersections to find the open house location. However, Staff has. concerns that this.. element of the proposed amendments could encourage a proliferation -of directional signs along the Town's streets. Such a proliferation of signs could create visual. clutter•that would detract from the aesthetic quality of the community and the overall image of Vail. A 2. The extent to which the.text amendment would better implement and better achieve the applicable. elements of the adopted goals,-objectives, and policies outlined in the Vail Comprehensive Plan and is compatible with.the development objectives of the Town; and 5 I proliferation of such directional signs could create a nuisance for residents who live along major streets or at strategic street intersections. A proliferation of directional signs could create. public safety concerns by obstructing the Town's streets, sidewalks, and recreation paths; reducing drivers' line-of-sight and visibility at street intersections; and interfering with both public and private snow removal efforts. On November 5, 2008, (the day after the Town Council's public hearing) there were 340 individual properties in Vail listed for sale on the local MLS. Staff recognizes that it is unlikely, that all 340-properties will host a public open house event and the all open house events will occur at the same time. However, even if only a small percentage of these 340 properties have.an open house, those events could involve a substantial number of both on-site and off-site open house.. signs. For example, of the 340. properties for sale in .Vail, 54 of those properties are located in East Vail. The only street accessing East Vail is bighorn Road. It then follows that this one street is the sole access to all 54 for-sale East Vail properties, the sole access to potentially 54-separate open house events, and the preferred location for directional signs to these 54 potential open house events. Again, Staff recognizes that it is- unlikely at all these properties will have open house or that such open houses would all occur at the same time. However, if open houses occurred at just 10% of these properties, the affect would be 10 signs (5 on-site signs plus 5 off-site) -by today's standards. As proposed, the number of signs could increase to 20 signs (5 on-siterand 15 off-site). On a smaller scale, on. November 5"' in East Vail there were 15 properties for sale at a single development site - the Vail Racquet Club. This creates. the potential for numerous separate open house events, and their associated signs, at a single development site. A broad view of the, town street map reveals several similar situations throughout the community where entire neighborhoods have very limited - street access' (Intermountain can only be accessed via the South Frontage Road, Glen Lyon/Cascade can only accessed via Westhaven Drive, Potato Patch can only be accessed via Potato Patch Drive, Buffehr Creek can only be accessed via _Buffehr Creek Drive, the Forest Road neighborhood can only be accessed via Vail Road during-the ski season, etc.). Staff has concerns that strategic streets and street intersections could be continually occupied by, or cluttered with, directional signs for every open house event within an entire neighborhood. Staff recommends the allowed number of off-site directional signs remains limited to one. However, should the Commission and Council .-choose to increase the 'allowable number of open 'house directional signs, Staff recommends the . allowable number not exceed three (3) as noted, in the proposed amendment language. 3. The extent to which the text amendment demonstrates how conditions have substantially changed since the adoption of the subject regulation and how the existing regulation is no longer appropriate or is inapplicable; and 6 ii Based upon public comment, the existing limit of only, one open house directional sign is _ ineffective in directing traffic to open house locations. Additionally, the Town's existing sign regulations are vague in regulating several aspects of open house signs. 4. The extent to which the text amendment. provides a, harmonious, convenient, workable relationship among land use-regulations consistent with municipal development objectives. The proposed regulation amendments are intended to ensure safety, help protect property values, and ensure the aesthetic,.` quality of _Jhe community. The proposed amendments also establish guidelines, to protect adjacent properties and right-of-ways from the impacts and affects of open house signs. Therefore, Staff.-believes the proposed text amendments will, facilitate and provide a harmonious, convenient, workable relationship`. among land use regulations consistent with the Town of Vail master plans and development objectives. Staff does' have , concerns about the potential negative affect of increasing the allowable number of off-site directional signs, as noted in criterion #2 above. 5. Such other factors and criteria the Commission and/or Council deem applicable to the proposed text amendment. VII. STAFF RECOMMENDATION The Community Development, Department recommends the Planning and Environmental Commission forwards a recommendation of approval,, with conditions, to the Vail Town Council for prescribed regulations amendments, pursuant to Section 11-3-3, Prescribed Regulation Amendment, Vail Town Code, to amend Section 11-7-10, Open House Signs, Vail Town Code, to allow for changes to the allowable quantity and location of open house signs, and setting forth details in regard thereto. Should the Planning and Environmental Commission . choose to forward a recommendation of approval, with conditions, of this request; Community Development Department recommends the Commission pass the following motion: "The Planning and Environmental Commission forwards a recommendation of approval to the Vail Town Council, pursuant to Section.. 11-3-3, Prescribed. Regulation Amendment, Vail Town Code, to. amend Section 11-7-10, Open House Signs, Vail Town Code, to allow for changes to the allowable quantity and location of open house signs, and setting forth details in regard thereto." Should the Planning and Environmental Commission choose to forward a, recommendation of approval to the Vail Town Council for the proposed text amendment, the Community Development -Department recommends, the Commission recommends the following conditions: 1. OThe number of allowed vehicular directional open house signs shall remain limited to only one sign." 7: Should the Planning and Environmental Commission choose to forward a recommendation of approval to the Vail Town Council for the proposed text amendment, the Community Development Department recommends the Commission makes the following findings: "Based upon the review of the criteria outlined in Section VI of Staffs December 8, 2008, memorandum and the evidence and testimony presented, the Planning and Environmental Commission finds. 1. That the amendment is consistent with the applicable elements of the adopted goals, objectives and policies outlined in the Vail Comprehensive Plan and is compatible with the development objectives of the Town, and 2. That the amendment furthers the general and speck purposes of the Sign Regulations outlined in Section 11-1-2, Purpose, Vail Town Code, and 2. That the amendment promotes the health, safety, morals, and general welfare of the Town and promotes the coordinated and harmonious development of the Town in a manner that conserves and enhances its natural environment and its established character as a resort and residential community of the highest quality." VII. ATTACHMENTS A. Letter from Sarah Thorsteinson, Vail Board of Realtors 8 Attachment A Bill Gibson Town of Vail Community Planning Department 75 Frontage Road South Vail, CO 81657 Dear Bill, December 2nd, 2008 Thank you for taking the time to meet with Cynthia Kruse and me this morning regarding options for a new open house sign policy. As you know, currently' only two signs directing the public to an open house are permitted = one offsite and one at the property. While this code made sense when Vail was a small village with only a.few roads and properties, -it poses great difficulty today in guiding potential buyers to a property that is open for them to tour. There are now hundreds of properties located on numerous side streets and courtyards that may need several directional signs to find. Vail REALTORS(& hold open houses.for two purposes. First, Open Houses are held on weekends to help buyers find potential homes, and to help sellers better market their'properties. Secondly, open houses are held during the week for fellow, brokers so that they may educate themselves on what listings are available to potential buyers in Vail. Open Houses tend to be for a two-to three hour duration during the day. For these reasons, we suggest that the town adopt anopen house sign policy that would'allow REALTORSO to place directional signs at appropriate comers and turns_to-the listing. The language should allow REALTORS V to place signs up to an hour prior to the Open House and an hour following the conclusion of the Open House. We would also accept language that would encourage REALTORS® to take all of their open house signs down by 8:00 P.M on the day of the open house. In turn, the Vail Board of REALTORS® will encourage its membership,to strictly abide by the new open house sign policy. We look forward to our continued work with you over the next few weeks. Please feel free to contact me if you have any further questions: Sincerely, Sarah Thorsteinson Government Affairs Director Vail Board of REALTORS® 9 ORDINANCE NO. 33 SERIES 2008 AN ORDINANCE AMENDING SECTION11-7-10,'OPEN HOUSE SIGNS, VAIL TOWN CODE, AND SETTING FORTH DETAILS IN REGARD THERETO. WHEREAS, on, November 4; 2008, the Vail Town Council,.- directed the Community Development Department to prepare amendments to the Town of Vail Sign Regulations to update the Town's regulation open house signs; and, WHEREAS, on December 8, 2008, the Planning and Environmental Commission of the Town of Vail held a public hearing and reviewed and forwarded a. recommendation of approval to the Vail Town Council for the proposed . text amendments -to the Sign Regulations in accordance with the procedures and criteria and findings outlined in Section 11-3-3 of the Vail Town Code; and, WHEREAS, the Town Council finds and determines that the amendments are consistent with the applicable elements of the adopted goals, objectives and policies outlined in the. Vail Comprehensive Plan and is compatible with the development objectives of the Town, based upon Section VII - of the Staff, memorandum to the Planning and Environmental Commission dated December 8, 2008, and the evidence and testimony presented;` and, WHEREAS, the Town Council finds and determines that the amendments further the general and specific purposes of,the Sign Regulations, based upon Section VII of the Staff memorandum to the Planning and Environmental Commission dated December 8, 2008, and the evidence and testimony presented; and, ... WHEREAS,- the Town Council finds and determines_that the amendments promote the health, safety, morals, and general welfare of the Town and promote the coordinated and harmonious development of the Town in a manner that conserves and enhances its natural environment and,its established character as a resort and residential community of the highest quality, based upon Section VII of the Staff memorandum dated December 8; 2008; and, NOW, THEREFORE, BE IT ORDAINED BY THE TOWN COUNCIL OF THE TOWN OF VAIL, COLORADO, THAT: Section 1. Section 11-2-1, Definitions, Vail Town Code is hereby amended as follows (Te)t that is to be deleted is StFirken. Text that is to be added is bold. Sections of text that are not amended may be omitted:) OPEN HOUSE `!GN A-tempor^:; ??c g a rsal-9:t• t g- OPEN HOUSE: The period of time during which a specific for-sale or for-rent property is open for viewing by potential buyers or renters with the realtor, broker, owner, or other similar agent present on the property. OPEN. HOUSE SIGN; ON=SITE: A temporary sign advertising an open house for the property. on-which the sign is located. Ordinance No. 33, Series of 2008, first reading OPEN HOUSE SIGN, VEHICULAR DIRECTIONAL: A temporary sign directing vehicular traffic to an open house. Section 2. Section 11-7-10, Open House Signs, Vail Town Code is hereby amended as follows (text to be deleted is in st&ethmugh, text that is to be added is bold): A..-QpeR--Ii9EFSC s`"gr,s adveFte g =n apen hawse->rti a ::h9wing of ths -rapeilY L:P9R whisk: thr-sign r lasatedwilI I;£ suhlerat to the fallewing: A. Description: Signs advertising and directing vehicular traffic to an open house are subject to the following: 1. Type: The sign may be freestanding or a wall sign. 2. Quantity Number: There shall be a maximum of one sign on the property where the open house is being conducted and one vehicular directional sign off-site. 3. Location: a. An on-site open house sign shall be located on the specific property being shown, and shall not be located off-site (including at real estate offices). b. Vehicular directional open house signs are prohibited within the Colorado Department of Transportation's (CDOT's) North Frontage Road, South Frontage Road, Bighorn Road, and Interstate 70 right-of-ways. c. Vehicular directional open house signs are prohibited within any designated public pedestrian area. d. Vehicular directional open house signs are prohibited on private property without the consent of the property owner. e. Vehicular directional open house signs shall not obstruct any public street, sidewalk, recreational path or any public snow, removal operations. 4. Area: The ma n' :ign area of any single sigR on-site open house sign or vehicular directional open house sign shall not exceed ane aRd-ens 'calf (I Yo three (3) square feet. 5. Height: The height of the sign any single on-site open house sign or vehicular directional open house sign shall not exceed five feet (6) as measured from the top of the sign to aRd the grade at the base of the sign. 6. Display Duration: The4emWsry4gn &,all b° displayed ^^iy durim" the-egen house pfssen.tatieR OF thFee (3) days, whirheveF d sf t4m-a :r- sheFter. a. On-site open house signs and vehicular directional open house signs may be displayed up to one (1) hour before the beginning of the open house and must be removed no later than one (1) hour after the conclusion of the open house. 2 Ordinance No. 33, Series of 2008, first reading b. On-site open house signs and .vehicular directional open house signs may only be displayed between 8:OOAM and 8:OOPM on a daily basis. c. On-site open. house signs and vehicular- directional open house signs shall not be displayed for more than three "(3) days in any given week (Monday through Sunday). 7. Design: Not subject to design review. 8. Lighting: Not permitted. 9. Special Provisions: No flags, pennants, banners, bunting, balloons, any other similar items may be attached to an on-site open house . sign or a vehicular directional open house sign. Section 3. If any part, section, subsection, sentence, clause or phrase of this ordinance is for any reason held to be invalid, such decision shall not effect the validity of the remaining portions of this ordinance; and the Town Council hereby declares it would have' passed this ordinance, and each part, section, subsection, sentence, clause or phrase thereof, regardless of the fact that any one or more parts, sections, subsections; sentences, clauses or phrases be declared invalid. Section 4. The Town Council hereby finds, determines and declares that this ordinance is necessary and proper for the health, safety and welfare of.the Town of Vail and the inhabitants thereof. Section,& The amendment of any provision of the Town Code as provided in this ordinance shall not affect any right which has accrued, any duty imposed, any violation that occurred prior to the effective date hereof, any prosecution commenced, nor any other action or proceeding as commenced under or by virtue of the provision amended., The amendment of any provision hereby shall not revive any provision or any ordinance previously repealed or superseded unless expressly stated herein. Section 6. All bylaws, orders, resolutions and ordinances, or parts thereof, inconsistent herewith are repealed to the extent only of such inconsistency. This repealer shall not be construed to revise any bylaw, order, resolution or ordinance, or part thereof, theretofore repealed.. INTRODUCED, READ ON FIRST READING, APPROVED, AND ORDERED PUBLISHED ONCE IN FULL ON FIRST READING this 16th day of December, 2008 and a public heari ng for second reading of this Ordinance set for the'6th day of January, 2009, in the Council Chambers of the Vail Municipal Building, Vail, Colorado. Richard D. Cleveland, Mayor Attest: Lorelei Donaldson, Town Clerk Ordinance No. 33, Series of 2008, first reading • MEMORANDUM. TO: Vail Town Council FROM: Economic Development Department DATE: December 16, 2008 SUBJECT: A ,request for final review of Resolution No. 27, Series .of 2008, for the adoption of the Vail\ Economic Development Strategic Plan, and setting forth-details in.regard thereto. Applicant: Vail Economic Advisory Council and, Town of Vail, represented by Kelli McDonald; Economic Development Manager Planner. Nicole Peterson 1. DESCRIPTION OF THE REQUEST The Vail Economic, Advisory Council and Town. of .Vail, -represented by Kelli McDonald, Economic Development Manager are requesting - final; review of Resolution No. 27, Series of 2008, for the adoption of the Vail Economic Development Strategic Plan. Please see attached Resolution No. 27, Series of 2008. II. BACKGROUND The vision and goals of the Vail Economic Development Strategic Plan were gathered from the -Vail 20/20 comprehensive 'plan document and adopted by Town Council November 6,. 2007. In order to-facilifate'the implementation of the .adopted vision - and goals, the Town Council requested, a Vail Economic Development Strategic Plan. Vail Town Council ' approved . the vision, -mission and goals of the strategic plan on July 15, 2008. The creation of the plan has been spearheaded by the, Economic Development Department and the. Vail Economic Advisory Council, with the assistance of the. major contributors listed in the plan. The process to complete the Economic Development Strategic Plan involved the following: An inventory of Vail economic, financial, marketing, and closely related studies, reports and plans. A SWOT (Strengths,, Weaknesses, Opportunities, Threats) Analysis conducted by the Vail Economic Advisory Council. Research and gathering of similar community economic development studies, . plans and . tools, (Special thank you to the communities of Breckenridge, ,Park City and Steamboat,Springs) 1 ?.s A thorough analysis of the inventory to determine the long-term. implications of such data. - A creative interpolation of the-vision and goals-adopted by the community and Council, combined with the inventory, research and analysis, to create a realistic and achievable Economic Development Strategic Plan for the Town of Vail. Vision, mission and goals approved by Vail Town "Council July 15, 2008 Adopted by Vail Economic Advisory Council November 11, 2008 Presented to Commission on'Special Events November 18, 2008 - Presented to Vail Local Marketing District Advisory Council November 20, 2008 Presented to . Planning and Environmental Commission. November 24, 2008 - Presented to town of Vail Directors Staff December 4, 2008 II1. ACTION REQUESTED OF COUNCIL, The Economic. Development Department recommends that the Vail Town Council approves-Resolution No. 27, Series of 2008, for the adoption of the Vail Economic Development Strategic Plan. 'Should-the Town Council choose to approve Resolution No. 27, Series of 2008, for the adoption of the Vail Economic Development Strategic Plan, the Economic Development .Department recommends that the Council, passes. the following motion: aThe Vail Town Council approves Resolution No. 27, Series of 2008, for the adoption of the Vail Economic Development Strategic Plan" Should the Town Council choose to approve Resolution No. 27, Series' of 2008, for the adoption of the Vail Economic. Development Strategic Plan; the Economic Development Department recommends that the Council makes the following findings as part of the motion: A. The Vail Town Council has determined that. in order to achieve the established goals it is critical to create an economic development strategic plan which provides long-term economic health by enhancing our existing winter season and stimulating a viable summer economy thereby establishing and clarifying the objectives and action steps essential to achieve the stated goals, and 2 B. That the Vail Economic Development Strategic Plan-is consistent with the applicable elements of the adopted-goals, objectives and policies of the Town, and, C. That the Vail Economic Development 'Strategic Plan promotes the health, safety, morals, and general welfare of the Town and promotes the coordinated and harmonious development of the Town in a manner that conserves and enhances its natural environment and its established character as a resort and residential community of the highest quality. 3 RESOLUTION NO. 27. Series 2008 A RESOLUTION ADOPTING THEN. VAIL ECONOMIC DEVELOPMENT STRATEGIC PLAN AND SETTING FORTH DETAILS IN REGARD THERETO WHEREAS, the Town of Vail (the "Town"), in the-County of Eagle and State of Colorado is* a home rule municipal corporation duly organized and existing under the laws of the State of Colorado and the Town Charter (the "Charter"); and WHEREAS, the Town has adopted Economic Development goals through the Vail 20/20 Community initiative; and WHEREAS, the Vail Town Council has determined, that in order to achieve the established goals it is critical to create an economic development strategic plan which provides long-term economic health by enhancing our existing winter season and. stimulating a viable summer economy thereby establishing and clarifying the objectives and action steps essential to achieve the stated goals; and WHEREAS, the Vail Town Council approved , at the July 15,2008 meeting, the vision, mission and goals of the Vail Economic Development Strategic Plan; and WHEREAS, the Vail Economic Advisory Council: moved- to adopt, at the October 14, 2008 meeting the Vail Economic Development Strategic Plan over a period.of six months that outlines the goal, objectives and action steps; and WHEREAS, the Commission on Special Events provided input and direction on the Vail Economic Development Strategic Plan at their November 18, 2008 meeting; and. WHEREAS, the Vail Local Marketing District Advisory Council provided input and direction on the Vail Economic Development Strategic Plan at their November 20, 2008 meeting; and WHEREAS, the Planning-and Environmental Commission provided input and direction on the Vail Economic Development Strategic Plan at their November 24, 2008, Public Hearing; and WHEREAS, the Town of Vail Directors Staff provided input. and direction on the Vail Economic Development Strategic Plan at their December 4, 2008 meeting; and WHEREAS, the Council supports the implementation of the Vail Economic Development Strategic Plan; and WHEREAS, the Vail Economic Development Strategic Plan will-direct policy and budget decisions in order to achieve the community's stated goals; and WHEREAS, it is the intention of the Vail Town Council and the Vail Economic Advisory Council to implement the Vail Economic Development Strategic Plan. Resolution No. 20, Series 2008 0 NOW, THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN OF VAIL, COLORADO: 1. The Council hereby adopts.the Vail Economic Development Strategic Plan, dated December 16, 2008, attached hereto as Exhibit A. 2. The Council hereby finds: A. The Vail Town Council has determined that in order to achieve. the established .goals it is critical to create' an economic development strategic plan. which, provides long-term economic health by- enhancing our existing winter season and stimulating a viable summer economy thereby establishing and clarifying the objectives and action steps essential to achieve the stated goals; and R, That the Vail Economic Development Strategic Plan is consistent with the applicable elements of the adopted -goals,, objectives and policies of the Town; and, C.. That the Vail Economic Development Strategic Plan - promotes the health, safety; . morals, and general welfare of the Town and promotes the coordinated and harmonious development , of the Town in a manner that conserves -and enhances its natural environment. and its established character as a resort and residential community of the highest quality. 3. This Resolution shall be effective immediately upon adoption. INTRODUCED, READ, APPROVED AND ADOPTED this 16th day of December, 2008. Richard D. Cleveland, Town Mayor AiiLST: Lorelei Donaldson, Town Clerk Resolution No. 20, Series 2008 MWNoevn¢ ?ie Town olai J Economic Development Strate9is Plan - - Completed by Town of Vail Staff ( Adopted by Vail Town toandl on: -J MAJOR CONTRIBUTORS Vail Economic Advisory Council Mark Gordon, Dick Cleveland, Brian Nolan, Michael Kurz, Michael Norton, Rob Levine, Pam Stenmark, Rayla Kundolf, Tod Franks, Laurie Mullen, Chris Jamot, Greg Moffet, Mark Cervantes, M Joseph McHugh, Alan Kosloff, Rick Scalpello, Robin Litt, Mia Vlaar, John Garnsey, Sally Hanlon, Matt Morgan, Steve Kaufman, Bob McNichols, Bob Boselli, Commission on Special Events Dave Chapin, Chairman, Bobby Bank, Kerry Donovan, Megga I rkham, Rayla Kundolf, Robert McKown, Heather Tr ,b.- ` Vail Local Marketing District Beth Slifer, (Chair), Pam Stenmark, (Vice-0 Bob Llewellyn, Laurie Mullen, Jamie Gunion,?Z ' Farrow Hitt!(Alter Andy Daly, (Mayor Pro-Tem), Town Couii dt Cleveland, rileX?Mark G Hrgai- t Roger-c lsory Cou " it John Daws?y; ZrM,?ark reasurer), da, Adam Sutn, Gordon, Farrow Hitt, Kim Newbury, Manager )evefopment Department Economic Development Manager nu,,Development Department ither, Community Development Director 3rren Campbell, Chief of Planning Nicole Peterson, Planner II Bill Gibson, Planner II Rachel Friede, Planner II Finance Department Judy Camp, Finance Director Communications Department Suzanne Silverthorn, Communications Director Economic Development Strategic Plan, Page 2 of 34, Last modified: 12/10/2008 Ii. III. N• V. CaN-ANTS TABLE OF • . Page 4 '. .•Page4 PURPOSE-,- • , . • • , , , .. Page 4 DONS :-•..''' 0 "G CON . • • " Page 7 . BACI(G ROl1N SS , , , .. • page 8 VI• Js vveawnes'ses` Opp • , • . ' ' Page 25 n9 Is, (SVNO'T) page,.27 Indic?tO?s , 34 g' Enom?c r Tao?e • ,, .. page Iffi- C. Economic di?? N '' BONY 4S* .CRY' QF TES ANO ? .?, ` G1-O55A NPROCE :•••''''•? ?RpTEGICPI?'? ••••'''''` `;;.Pa9eg N AND GOALS •.,,,, VISIO"f MISSION . ON STE?'r; A? ? ?"• ? " ? Page 15 • E?VEr' AND GOpLSr 087 Page 19 Pla LY pNp ANpS15 is a 19 MLwA'RON R nif e5jr -- ,rea. , ,Pa9 Str modVfied: 12110!??8 3 of 34? Last nom?c p?relopment ategic Plan, page Eco I. PURPOSE The purpose of the Economic Development Strategic Plan is to ensure long-term economic health by enhancing our existing winter season and stimulating. a: viable summer economy. By gaining -a better understanding of our existing blend of commercial mixes, activities, and growth opportunities available, the Town of Vail can decide on a course of action that can be used to generate and ensure a vibrant economic future for the entire community. This document is meant to-be revisited and revised as action steps are completed and new economic development issues_arise in the community. II. EXIa i iNG CONDITIONS The following bullet points summarize the curreneeconomic and.finMncial situation in the Town of Vail: v( ue source, • The Town's four percent general, sale' is the lar °est single re- contributing to approximately 39. percent n's *reen e. •Vail's economy is seasonal, with approxient of its sales tax gene, a6A during the winter (November , r ugh April) and percent generated through the summer (May through October) . • Recent sales tax statistics compiled. by L ty of Stca- ?' boat Spring. indicate Vail has .4 outpaced the resorts of Winter` k, _;--8_recke r`dge, Steamboat Springs, Glenwood Springs and"Snowmass in es rowt}i: • The Town's seco 1 l ges revenue r Real Estate. Transfer Tax (Rt i i -), has grown from $ illion, in ?6 to $7 illion in 2008 as Aresult of Vail's Billion Dollar Renewa a Town ects this r enue source to decline somewhat once major new con coon pr ' - comp - and sold out. • Record a of co cton peg i i ii . d • plan review fees have been generated over. ` ears. Current estimates show plans for nearly $2 billion in. private s `'+u redevelo t dnd approximately $15 million in public- improvements over ext two yea- _ : Redutl:i • s in sales tax revenue in certain construction areas ha en more than offset b?jncreases in sales tax in other areas: eclude property tax, parking revenue, pass-through taxes • Othe . nue sourWis.0 entities, lift tax, franchise fees, charges for services, rental from o income, fin d i ent income. • The Town's I enditure is municipal services at 66 percent of total budget. The Town is su ; rted by approximately 288 employees, of who 217 are.full-time regular employees and the remaining are part-time, seasonal and fix-term or externally funded positions. • Capital improvements are the second largest expenditure of the Town and are important in ? maintaining the town's vision to be the "premier mountain resort community". Capital improvements are currently funded by sales tax, construction use tax, housing fee-in-lieu, government grants, real estate transfer tax (Rt i i ) and various other, sources. • Regionally,. Vail continues to struggle with providing affordable housing for residents living and working in the Town. This follows an increased amount of development Economic Development Sua?zgic Plan, Page 4 of 34, Last modified: 12/10/2008 between Eagle-Vail and Gypsum, and Vail residents moving down-valley where new residential opportunities, shopping, dining and entertainment. activities continue to grow. Economically, this affects Vail as new jobs come on line and fewer employees are available to fill these jobs. The Town values its relationships with the business community and supports local and externally-owned businesses that serve Vail's residents and visitors. The town works closely with its economic partners including Vail Resorts, Inc.; the Vail Valley Medical Center; Vail Valley Foundation; Vail Valley Partnership; Vail Chamber & Business Association; Eagle County School District and Eagle County to name a few. The following are current policies and programs used by Town Council, Town Manager and Town Staff to further the economic health of theH?w wn. of Vail: • To address seasonality of sales.tax.revenue, the Vail .Ldp Y, arketing District.(VLMD) was established in November 1999, to fund sum ,aa?r programs via a 1:4 percent lodging tax, which provides approximaaWN .0 million f reprograms to. drive group business and increase overnight Asrtors during May` through October primarily. • The Town contributes over $2.0 millioiI?rt©,'economic-vitalityprogram-\s?year-round including funding for special events and,`bperatio4 of Vail's Visitor'\ Information Centers. • In '2005, a tax increment fi cing district ir) was " created within the-Vail ? 4h5z - a Reinvestment Authority to provid nancing for public improvements in Lionshead. • In November 2008, residents passed a`4'Y(x con-A, ucUon use tax to diversify the Town's tax base and provide a New, source of revenufor capital projects. The construction use tax as Eomplementaryto,the.4%o-sales4ax that applies to purchases ropertyther than" ?Ajl Astruction materials.:; of tangible perso rd i velopment department in 2007 to focus on building a • Creation of a mic d year-round a prov1, e direction for upgrading and maintaining Vail's capital assets; review and male' e?uznvaendatc% regarding workforce housing and all economic related is es • Continued -support of vWualil including?5t tscape upgrades, master planning, sign code modificatidn J e • Annual analysis of tie 15-y pital plan. • Completion of Vail Parks an ecreation Master Plan to address capital needs of Vail's'r bleation facilit es. • To addeE.the workf • rce housing issue, the Town created a goal of housing 30 percent of plothin the Town of Vail. The Town Council passed commercial linkage and cl sknary zoning regulations to require mitigation of employee housing for new developments and redevelopment in order to meet this goal. The Town is also working. on the redevelopment of Timber Ridge to generate new employee housing opportunities. • In 2006, the Vail Town Manager formed the Vail Economic Advisory Council (VEAC), a citizen's advisory group that reviews current and on-going research related to Vail's economic vitality, while acting as a sounding board on economic issues as requested by the Town Manager. Economic Development Strategic Plan, Page 5 of 34, Last modified::12/10%2008 The following report summarizes the analysis'and input from multiple stakeholders in the: community for maintenance of sustainable economic health :for Vail. This document. reviews the process being followed; the work plan including goals with corresponding objectives, action steps, responsible parties,- resources . needed - and timeline for accomplishment; and concludes with an economic indicator, table to continue, measuring economic progress against these indicators to accomplish the goals of the Vail community. The plan is based on the following six goals, adopted by the Vail Town Council that shall guide economic development activity and programs in the Town of Vail: 1. Build, a strong relationship between the Town of Vail` ad the Vail business ,J. community. 2. Increase the Town of Vail's economic activity as mea5u d&by sales tax revenue to, at a minimum,,keep pace with annual inflation: 4 3. Focus on building a year-round economy; reduce, economi sepsonality by growing thesummer economy at a rate greater than tae winter econom 4. Provide input to support a quality wo d e delivering wo d=c service to positively impact Vail's economy.' 5. Provide input-.for -sustaining, upgrading ari < maintafflI g Vail's capital assets as it related to sustainable economic'health. 6. Support the stimulation of diverSity?of services <?bUsinesses locating in the Town of Vail.. ,l -a 6 The Economic. Development Departmei looking for guidance an i . n for E refer to this Strategics , y A nd ;X 6rh"o0c Advisory Council, when Jeavors:and program goals, will Economic Development Strategic Plan, Page 6 of 34, Last modified: 12/10/2008 III. BACKGROUND In 2007, an Economic Development Department was established in the Town of Vail municipality to lead marketing activities and research, with the goal of attracting overnight visitors and patrons during the non-ski season, to stimulate a year-round economy in Vail.- The Economic .Development Department has. partnered with the following three groups to accomplish the general goals of the Department: Vail Local Marketing District (VLMD) The Vail Local Marketing District, was established in, 1999 for the purpose of marketing and promoting Vail, to attract destination overnight visitors May --October. The VLMD works to create economic vitality by increasing both-Oi sitor base and,lodging sales tax revenues. Vail Local Marketing District Advisory Council (VLMDAC).,members are appointed by the Town Council to make recomme oation. for. allocations of the dedicated funds from the 1.4% annual, lodging to . , The group olds public meetings the 3`d Thursday of each month.. The major fund®,, of the VLMDAC are as follows: o Facilitate' the development, implemdiAaaion and measurement `of all, efforts to increase heads in beds o Annual strategic and operating plan and`bUP, et o. 'Statutory and budgetary co pliiance o Facilitate approval-process of;, e_rharketing campaign o Vendor evaluations/, RFP procesa Commission on Specia#"fift is (CS6)r 30 The Commission - o 5 ecla!- nts. was ` established -in 2002 for the purpose of supporting street inment specia events for economic vitality, year round fun, sense of -comm ,,'and in , d quality of experience for guests and residents. Members are appointed by t ncil ed the Commission holds' public meetings the 0 Tuesday of each.r b .The mayor cfions of the CSE are as follows:. o: A,kract even enh V; a Vail's world class reputation and economic vitality °. Develop cri .ca' ccess'o_)=surements for events o locate funds b ted bie Town of Vail for.special events o- Co- dination betwee CSE and.VLMD o Poplae robust cafe, dar of events Vail Economic ?r Council (VF-AC) -.Council was established in 2006 for the. purpose of advising The Vail Economic sory the Town Council, Town Manager and the community on economic issues that will sustain, enhance, and diversify the town's economy. . Members are appointed _ by. the Town Manager and the Council holds public meetings the 2"d Tuesday of each month. The major functions of the VEAC are as :follows: o Adopt and implement an annual work pian- o Initiatives to increase economic vitality o Economic lens to Town of Vail issues o Sounding board for Town Manager Economic Development Strategic Plan,, Page 7 of 34, Last modified: 12/10/2008 IV. 5 i KATEGIC PLAN PROCESS The vision and goals of this Economic Development Strategic Plan were gathered from the Vail 20%20 Comprehensive Plan document and adopted by Town Council November 6, 2007. The economic development vision and goals f rom Vail.20/20 were adopted. by the Vail community . through .a comprehensive citizen participation process, further described in the Vail 20/20 Ekecutive Summary: In order to facilitate. the implementation of the vision and goals of Vail 20/20, the Town Council requested an - Economic Development Strategic Plan. , The creation of the. plan has been.- spearheaded by' the Economic Development 4Qriment and the Vail Economic Advisory Council, with the assistance of the maorributors listed on page two of this document.- The process to complete the E±e6Hi .foie Development Strategic Plan involved the following: An inventory of Vail economic, financia reports and plans. k - SWOT (Strengths, Weaknesses, O the Vail Economic Advisory. Council. Research and gathering o"1 plans and tools. (Special th ? , k City and Steamboat Springs) - A thorough such data - Vision, miss - n? A - PDrd inve, 'a eting, and clyrelated studies, lnities, ,.Tl p6ts) Analysis 'conducted by munity,'economie development-studies, the communities of Breckenridge, Park `o'etermin the long-term implications of d.by -Town Council July 15, 2008 Advisory November 11, 2008 anted to C ' : I fission a Special Events November 18, 2008 mated to Vail s . I Marketing District Advisory Council November 20, 2008 ?M to PI >al g and Environmental Commission November 24, 2008 Presented to own of Vail Directors Staff December 4, 2008 Adopted by Vail Town Council A creative interpolation of the vision and goals adopted by the. community and Council, combined with the inventory, research and analysis,.to create a realistic and achievable .Economic Development Strategic Plan for the Town of Vail. Y' r n, gqals a 3 Economic Development Strategic Plan, Page 8 of 34, Last modified: 12/10/2008 V. VISION, MISSION AND GOALS Approved by the Vail Town Council on July 15, 2008 VISION The following economic development vision for Vail was taken from, the Vail 20/20 document, adopted November 6; 2007. Vail 20/20 was created through a community visioning process that is explained in detail in the Vail 20/20 Executive Summary. The following vision describes how the community envisions Vail's perfect economy: "Va/ls economy is. supported through a year-round viab/e b6sA ess. environment that mao r..redeve%pment of meets the market demands of both residents and visitors Awn much of the town has expanded and enhanced VaP s p dand commercial areas, which .provides a strengthened tax base. A divers/ty`?. tarlodging; dining, special events and service businesses. and both indoor and ` utdoor eation opportunities funds a growing employment and revenue base, The towns or g . infrastructure, environmental stewardship and its cooperation nth economic and com unity partners 4?' benefits Vad s economy. Thfough prudent cos jhanagement and balancing '& diversified revenue sources, the municipality has susta/na e, fund;jay l,')r its capita/ a operas Tonal needs n MISSION work and play in the To sustain a vibrant,: mu/ti seasonal economy r those Akit Vail community, n . a GOALS #1 Build, a strong relationship between t Town of Vail and the' Vail business community..-,- #21 6 se the Tovgn'of VaiJ'!economic ..activity as measured by sales tax revenue to, at mum,, keep pa e with annual inflation. #3 Focut building a ?ia-round.: economy; reduce economic seasonality by growing , Um the summer.,?c?nomy at.air ite greater than the winter-economy: #4 Provide inpUt, to s,?ipport a quality workforce delivering world-class service to positively impact Vi"ft's,economy #5- Provide input for sustaining, upgrading and maintaining Vail's capital assets as it relates to sustainable economic health. #6 Support the stimulation. of. diversity of services. and businesses locating in the Town of Vail. Economic Development Strategic Plan; Page 9 of 34, Last modified: 12/10/2008 VI.. GOALS, OBJET i xdES AND ACTION STEPS The goals for Vail's economic development are summarized in six major goal statements. The goal statements are designed to establish a framework for future- economic development efforts in Vail. The objectives and action steps further describe the goal statements and provide, a. context within which to evaluate and establish future economic development efforts. The goals, objectives and action steps were drawn from discussions and meetings of, the Town Council and VEAL and issues identified in the Strengths, Weaknesses, Opportunities, Threats. (SWOT) Analysis. GOAL #1 Build a : strong relationship between the To Vail and the Vail business community. This goal is meant to stress the importance of pa i s. een the Town of Vail municipality; the businesses within the Town of ?i including ail Resorts and the. business associations. 1.1 Objective: Continue the efforts of a Vail Economic Advisory Co (% VEAC) Mission: The VEAC is a citizens' advisory-group providing advice to the Vail Town Council and Town Manager issues involving the economic vitality of the Town of Vail. In this role, the VE " „"Al View curren nd on-going research related to Vail's economic vitality; w ' a " n s a s und'ng board and applying an I'Leconomic lens" to issues as este To anger :or.Town Council. The VEAC may 1c=e ene fo t n r disseminate information on the Town's e y a econo c act of a ities or proposals before the Town Cou Areas of "? ono Capital Needs, Workforce Housing, 1.1. Acili ten:,: ' $h1e VEAC will continue to meet once a month and will contnu build *pthe following goals and strategies,. described in'more detail in VEA8 Work Plan, which can be found in the Economic 'Develoome Department, Town of Vail: . wVail Town Counci'and Town_ Manager on initiatives to round econo my. Vtar- y.• Advise I/ail Town Counci/ and Town Manager regarding the Town s marketing and special events contributions Strategy., Advise Val/ Town Council and Town Manager on the Town's initiatives to support economic.vita/ity in Vai/. Goal Z: _ Advise Vail Town Council and Town Manager regarding direction for upgrading and maintaining Va#l ; Capita/Assets Strategy., The VEAC wi// address priorities of the business community in relation to maintaining and upgrading Vail 's capita/- assets Economic Development Strategic Plan, Page 10 of 34, Last modified: 12/10/2008 Goal 3: Work with Vail Town Council and Vail Town Manager to review r and make recommendations regarding workforce housing in Va/l. Strategy.• . Advise. Vail Town Council and Vail Town Manager regarding future impacts of workforce. housing ' as it relates to business in Vail. Goal 4: Work with . Vail Town Council and Vail Town Manager to review . and make recommendations regarding transportation and parking in Vail. Strategyi Advise Vail Town Council and Vail Town Manager regarding future impacts of transportation -and parking as it.. relates to business in Vail. 1.2 Objective: Strengthen partnerships with Vail busine & A 1.2.1 Action Stew The VEAL and the Economic--Development Department will facilitate open communication betwethe Town of-Vail, Vail Resorts and businesses in the sectors of ,qpe 11, lodging, iUu l and beverage, development, real estate, medici " , etc. by holding regular meetings, roundtables and forums. a. 1.3 Objective: Create alignment with busmen rzaai; izations 1.3.1 Action Stew The hconvmic Development Department and VEAC will create incentives n-,_ facilitate forums t a align and combine efforts between the following business organizations Vai+ qan ber and T i?ness Ass?,:?auo I,?t?n_Ii?.?d?l: cmhanfibcni-?alinn Vail Valley" t rtnershft Meadow ?e.Partnewp Eagle C my EconomicC ncil GOAL 4, incr the*Town of Vail's economic activity-as measured by sales tax re enue to, ate minimum, keep pace with annual•inflation, 2.1 *jective: ABen _ mark M ` monitor local economic-performance in order to tra aid responds anging economic conditions 2.1.1 `Action : Economic Development and Finance Departments shall colt+h e t provide reports to VEAC and Town Council, such as: °._Vail Business Review Same Store Sales Reports Vail Lodging Occupancy Forecast Competitive Resort Reports Consumer Confidence Reports . Travel Trends Reports Economic Forecast Reports 2.2 Objective: Continue to facilitate "Vail's Renewal. Celebrate" to maintain , a sustainable economy during redevelopment Economic Development Strategic Plan, Page 119f 34, Last.modified: 12/10/2008 '2.2.1 Action Stec: Economic Development Department, with the assistance of the Construction, Mitigation Committee, shall identify and prioritize messaging and marketing opportunities such as Open for Business signs, radio. testimonials, print advertising and Vail Street Sale events and others. GOAL 43 Focus on . building 'a year-round economy; reduce economic seasonality 'by growing the summer economy at a rate greater than the winter economy 11 Obiective: Continue.and improve upon the Vail .Local Marketing District efforts 3.1.1 Action-Stec: Develop .an-annual wor for`Iihe Vail-Local Marketing District ?. 3.1.2 Action Stec: Develop an invm?i Ivry of capital asse Wing but not limited to facilities of the To v + of Vail, Vai Recreation *ct and Vail Resorts for the'purpose of ma g th cilities to attraM destination guests. 3.2 Obiectivec Continue an him-lthr-cow upon the Commission on Special Events efforts X ` k 3.2.1 Action St Develop a, I lrv `an for the Commission on :support street entertainment Speontinu mission aneve for a a' : omic vitality, year-round fun, sense of co ds er ased qua t of experience for guests and residents. 3.2.2 mmissiuo un ecial Events will. sustain existing events ? -an ange events respond to market-changes 3.2.4; J Action 5 p: T:CSE and the Economic Development Department will recruit su ssfuI, ;,sponsored events that attract-, guests -in the `off- seasons, V 3.3 - Obie_.. Nr -Schfh'I le peer resort visits to other seasonal communities to learn best pra e, __ . rtrends for economic sustainability. 3.3.1 Action Step: The Economic Development Department will continue to fund peer resort visits for Town Council and Town of Vail staff to experience best practices and trends in competitive resort towns. The Town of Vail has visited the communities of Park City and Steamboat. 3.4 Obiective: Develop recommendation for use of Conference Center funds 3.4.1 Action Stec: The VEAC and the Economic Development. shall conduct focus groups with stakeholders and present results to Town Council. Economic Development Strategic Plan, Page 12 of 34, Last modified: 12/10/2008 GOAL #4 Provide input to support a quality workforce delivering world-class service to positively impact Vail's'economy. The goal to support a quality workforce is 3-fold, focusing on employee housing, customer service and transportation. A large factor of customer service in Vail businesses, is the quality of life for service-business employees.. The following objectives. and action steps are meant, to increase the quality of life for employees that service Vail businesses by addressing the high price of housing in the Vail Valley and employee commute, to and from service jobs in Vail. 4.1 Obiective: Work with the business community;" Eagle, County and other municipalities to address future workforce housing needs 4.1.1 Action Stec: .The Economic Development. Department and VEAC shall provide input into updates of the Nadi Employee:Housing-Strategic Plan. 4.2 Obiective: Work-with the business'`torninunity to,support programs to enhance delivery of world-class service 4.2.1 Action Stec: i."The Economic Development Department and Communications Departnnt will `sp ea?the -word' to support existing customer service incen,?ti, e r ,d?.rams su&i As Platinum Service-Program, Premier Impressions, Eli%ate EXCelfce a n d Dney Service Programs 4.2.2 Actions Stec The Communications ?15epartmer`" that may be develo -'ed for Val in- Vail hotels, urants; departrnent% and. rccl ration mic Development. Department: and ill monitor competitive resorts' programs `o encourage world-class customer service r?tail - and 'service businesses, Town services with VEAC and Town Council, appval and potential funding. 4.3Obiective: Work ,with h business community :,and Eagle County-to:address pArking and transpo tionWues for workers and guests 4.3.1 Action St i The Town of Vail .Transportation Department will work in cohVe- on ;with Economic Development, - Department and VEAC to e business owners . to implement programs that support employees who ride the bus or car-pool to work. 4.3.2 Action Step: The Transportation Division will work -in conjunction with the Economic Development Department and VEAL to research existing bus or car-pool programs in Eagle County and share information with the Vail business community. 4.3.3 Action Stem The Economic Development Department will. work with the Vail Valley Partnership to develop and implement.,a transportation survey Economic Development Strategic. Plan, Page 13 of .34, Last modified: 12/10/2008 01 to employers to uncover the transportation needs of employees and businesses. GOAL #5 Provide input for sustaining, upgrading and maintaining Vail's capital assets as it relates to sustainable economic health. 5:1 Objective: Play a role, in providing input to master plans, 15-year capital ,plan and proposed development and redevelopment plans. 5.1.1 Action Stec: The VEAC will review Town master, strategic, 15=year - capital, and redevelopment plans and provide f ckahat considers the economic vitality of the plans. 5.1.2 Acdon_Steu: The VEAC will send a rion e 've to public hearing of the Planning and Environmental CoMm an a Towne Council to express. the issues and opiniorjs' of he Vail buss community on development and redevelopment pGOposals. GOAL #6 Support the stimulation of dWersity ?f ervices and-businesses locating. in the Town of Vail. 6.1 Objective: Develop a strat w'- u port retention and development of existing businesses 6.1.1 Action S"'".- e Ecor v ie e o _= Department will work with local b _ less _r ization entify an prioritize needs to retain and 6.1.2 l ?r 6.2 ?? Objective: 6.2.1 , Action S Mork to I e?'°EMw inomic velopment. Department will develop a 'on sit _' ude representatives from Town Council, earn Manager's office- -_ m cet analysis 6The Economic Development Department and the VEAC will existing product, identify market; . and identify ngths and weaknesses to better understand Vail's needs a course of action to fill those gaps. 6.3 Objective: Seek opportunities to broaden and diversify Vail's economic base 6.3.1 Action Stec: The Economic Development Department and VEAC will create an inventory of businesses to assist in the development of a business recruitment strategy 6.3.2 Action Ste®:. The Economic Development Department will work with the Communications Department to develop a business recruitment packet Economic Development Strategic Plan, Page 14 of 34, Last modified: 12/10/2008 A. Work Plan Ogg . ;-.- , j?j5 C> st ;P 0* to ?T >a 3 ? r C7 ? ? ? ?' q ct? r•? r.r $ 12- = o~ >? s C as-9=A 0 0 vomow 0. nil i w ss. C r c S G i 2 0 o i '. < CI S '? . "'• . ?. 10 0' _ m ts OUT Ovp H 40 .. A O- = Ox V= S 5 f S ? - a S? _ q9 ss sc ? H Economic Development Strategic Plan, Page 15 of 34, Last modified: 12(10(2008 GOAL 03 Focus Continue and intprowo on building a yearn upon the Vail tocal round e?coaom. , Marketing Districteir r¢duce: etonomic sasonality by growing t br, sttatmer econoany at a riche grater than cite wintil. economy Continue and improve upon thecommission oft special Events efforts - Develop an amnual work Plan for the Vail - VLAWAC and Leal . Muketing District to conthilie the Economic. mission of marketing and promoting Vail to Development . attract destination - overnight visitors from Department I4lav "-Octetbetr, Develop an inventory of capital assets Untraditional including but not limited to facilities of the Marketing .Town. of Vail, Vail Ration District and Vail .. Resorts for the purpose of marketing these facilities to attract destination'uuests Develop an, annual work plan for the CSP, Special C" a mission fin Spacial Events to continue events the minion to support sitmt entertainment. Cao rdinatorand and spacial event$ for economic vitality, year- .Eco?ton?ic mund Aar, saws of community and, increased Development . Quality of oxnerience for+auests and residents DeLurUnent Sustain existing events and expand or change. CSE ' events to respond to market cha4es ens Recruit sucomful, spot and events that ' GSEand the . attract guests in tine `off-seasons` Economic Developmwnt Department Schedule der resort visits to other s+aasotatl communities to loam best pray icca and tt?ends for etconomicsustain abilirf Develop recommended usofQr COJI'..,M Omter rands - . Continue to fund peer resort visits for "own Council and Town of Vail staff to experience best praspoes and trends in competitive resort tam. The Town of Vail has visited thv communities of Park City and Steamboat Review results f om previous focus groups -with shakeltolders and present results to foam Coulwif . . Eponomic ,Development Department Communications and Economic, D .evelopment Dcnartrnants_ F54UaGCS *M1lAinC NMI, Staffand lVtondily VLIMDAC Mwings. time. VLMD Quarterly - Rpdget. reportsi.to , 'f"o?Vlt ?tittCi f. Vendor time. Completexl VLMD'budget November lino iteam- 2wgl updates as nocewary StaltandCSE Monthly .. " tune. CSE and meetings. Cultural Events Annual report budgets, to Tom Council. staff and CSE bola. Request supplemental funds if nety. Stuff and.C SE time Request supplemental funds if nemssary. Staff tittle. Funds allocatetd in Economic Development budget, StatL'.tinten. Event fwading in November. Respond W. , inarlcet dMnges as necessary. Annual.0iort to coincide With funding, allocations, Ongoing identifwatio'n of evert!:. Annually.. r quarter-2W? CO N O .4 N E v' M 0 w a. a c ro 'a u ll te' ire E CL .ff c w i`Giriii alijrctive rlciion Sicp t'tcs'ponsible ;AesouiIces `Thiieline Pit cty Needed GOAL, #4 Provide " Work With the business Provide input into updates of the Vail VEAC and VEAL And staff As required irtpnt to support a community, Eagle County Employee Housing Stmtegic Main 'Economic time.. gwtl itv workf6rcc and other municipalities to . Devetopinient delivering orld- address future workforce, Deparunent class service: to houcine neads Positively impact Work with the business 'Spread the word' to support existing Economic Stafftanue. Annually prior Vag's econaniy community to support customer service incentive programs such as. Development and Budget in to ski season programs to enhance Platlttrtm Set Ice Ptnapaitl. Pretnder Communications Communications delivery of World.ciass liir?resoan?. Rowe ?llert" and DistteP Departmments Department. service -fee Pro.-Mills Monitor compstitive, resorts progranis that Economic staffthne. Annual effort imy be developed for Vail to encourage Development and Request - to coincide _ world-class customer service in frail hotels, Communications supplemental %vith budget restaurants, retail and service businesses, Departnents funding if process. Towa departments, and recreation services opportunity is Ongoing with VEAL and Town Council approval and identirted. identification ptential funding of nroaiants. Work svith the business Encourage . business owners to implement VEAL, VEAL and staff Annual effort . community and Ettgle ptogmni that support employees ivho ride the Transportation time. Possible to coincide County to address parking bus'or car pool to work and Economic subsidies for with budget -and tmnsr,.*; lion issues Development T®V and process. - for workers and guests Danytments businesses Research existing bus or car-pool programs in VEAL, StaE'time. Annual M1'011 Eagle County and Owo information Willi rite Transportation to coincide Vail business community and. Economic with ski season Development Departments Work With the Vail Valley Partnership to Economic StalTand VVP Complete develop' and implement a transportation Development time. November survey to employers to uncover die Department 2009. Update transportation needs ' of employees , and as neccesmry. businesses GOAL 05 Provide Playa rote i n pwriding input for input to master plans, 15- saastnltairig, `year capital plait and . upgrading still proposed development and maintaining Vary, rsedevelopmeHtplains capital asst as it relates to sarsta?iraable economic health GOAL ft support Develop at strategy to the stimulaatiort of Support Mention and rf iverslty nor development of existing services and businesses busluesses locating In the Town of Vail Support a market analysis Seek opportunities to broaden and diversify Vaail's economic base Sr9iiym3ieti Review Town natter, stnategic, 15-year capital, and redevelopment plaits and provide feedlou that comiders the em oanic vitality '.oftle plans Send a representative to public hearing of the Planning attd lM woumental Commission and e. Toast Council to ;i, ..ass the issues and opinions of flee Vail business community.on- develooment and redevelopment D.,, ,ovals York with local business organizations to identify -and prioritiaa needs to retain and devetanestablished businesses Develop a program of retention, visits to - include rq=s._'- jves from Town Council, VEAC and Town Maunaeces office Work to assess existing produt;4 identify market, and identify compefitkniss' strengths aand ws knee s to botlor'understand Vail's needs said propose a otiurso of action to fill thoso caps Create an inventory of businesses to assist in the development of. a business recruitment ;ta?ttegy Dovclop a business recruitment po" ib«aitilie F i r - '' 1t SO 1rces I NMOd VC VEAC dine VEAL VEAC tithe Economic Development Deanrtment Economic Development Dqxrrtment VEAC and Economic Dcvelopmont Depaartment. VEAC and Economic Development Department Fxonomio Developmentand communications Dcoartments staf tima. ¢?plna?ine As required As requirod flown Council, VEAC nand ,staff timoi VEAC ant! staff time. Fusible funding 1041ire consultant. VEAC and staff time. Possible funding to hire Consultant. Staff time. Funding to liesign and print toacket l" quarter 20 09 with quarterly urxfates 2 pair month 2'0* quarter 2009- 3- quarter 2004 ; VII. EVALUATION AND ANALYSIS A. Strengths, Weaknesses,' Opportunities, Threats (SWOT) Analysis The SWOT analysis was drafted by the Vail Economic Advisory Council and edited by Town of Vail Staff. The subject of this SWOT analysis is Vail's. Economy as a whole. Economy is defined as `The wealth and resources of a community.' The SWOT analysis is an inventory of Vail's economy today and is meant to provide a framework for reviewing strategy, position and direction for Vail's future. Specifically, the SWOT analysis provides a baseline to measure success into the.future. Mo I KENGTHS Environment o Mountain / valley scenery o Pristine wilderness adjacent to Vail o Wildlife o Gore Creek and waterway tributaries o Low humidity o 300 days of sun a year Vail Bran& o Worldwide.name recognition and reputation o Destination for vacation `tourism and part of nationwide trend to attract wealthy, talented youth and ?. yes as residents Arx essibility and-Mass-Tionsoaa ?Ai nn. o Accessibility t6 Eagle County Regional AirpQr o Accessibility of I-70 o Proxnity to Denver o Vail, has the largest free bus transportation in,.the:nation o Vail's -bus system links to Eagk , County Regional Transportation Authority's (ECO) bus system with sewvice down valley. Wlaior Events y o Str t o Spring - k to Vail "'k. o Taste of Vain, b,-- Vail Film Festival c Vail America Days o N,aR International Dance Festival o Bravo! Vajl Valley Music Festival _ o Teva ountain Games . o Vail Jazz Festival o ''Hot Summer: Nights o Vail Farmers Market and Art Show o Vail Arts Festival o Kick It 30 Soccer o Gourmet on Gore _ o Oktoberfest o Snow Daze .. o Holidays in Vail Economic Development Sua? is Plan, Page 19 of 34,, Last modified: 12/10/2008.: Character of Vail o Quaint mountain village creates a destination. . o Architecture displays human traditions in mountain environments o . Similar architecture elsewhere in the world, which many outside visitors can identify with Amenities o Vail Mountain recreational offerings Winter: Skiing; snowboarding, cross-country skiing, snow-shoeing Summer: Hiking; mountain biking, rafting, kayaking, camping, fishing o Established businesses with returning patronage . q. Vail hotels (bed base) and variety of cost optio o World class restaurants o Vail Valley Medical Center o . Steadman Hawkins Clinic and Foundaticiul o Vail. Mountain School .. o Charming streetscape and stores ir`Vliage and Lionst ad o Intimate parks. and village-space`s ip Village and Lionsh&a.d" I . o . Nordic Center o Vail Public Golf Course > o White Water Park (Gore Creek/ Internat r al Bridge) o Dobson Ice Arena o Ford Amphitheatre o Bike paths connecting -st Vail`to,Down Jun Lion o, Cycling access to Vail P- and eastward o ProAmity to aver Cree Y.. Community., o High profile non pro t orgaiira ons with .fundraising o A committed; II-time reSi ents sustaining businesses 'and community life year-round Q stitutional wisdom in 1o-time residents 4 x` I : 'd, larg roup of part=time homeowners o Surr .t ing, unity growth (population and services) o Private. _ elopm - and re-development J,o Private d ations a contributions WcAk,dESSES . Pa` `.rs ifacl unity o Relate hip between Vail Resorts and the Town of Vail o Lack of community on a broader scale - weak unity to make decisions (i.e. Merchants, Hotels, Town of Vail, Vail Resorts, Non-profits, Organizations) o Absence of unified economic strategy o Lack of alignment in event planning o Several different organizations with similar, redundant efforts o- No unified long-term vision o Lack of central location for community event information o Voice of second homeowners sometimes in conflict with full time residents Economic Development Strategic Plan, Page 20 of 34, Last modified: 12/10/2008 Seasonal economv, o Lack of consistent year-round business activity o Businesses rely on winter tourism o Business hours are unpredictable in the spring, summer, fall o Short-term construction o Events are not unique to Vail (Lack roots, heritage and historical relevance) o Year-round community weakening as more residents move down valley Housinq o Gap between employees working in Vail and where they live o High price of housing drives away service employees, which results in decreased business hours, lack of quality, full-ti, a year-round employees and ultimately poor customer service / ` t O High percentage of second-homeowner/ho sing results in unpredictable population in Vail for shopping and co f i v is m°:? ,:. Transoo. iLaL:on /Spatial Barriers o I-70 noise and congestion f O 1-70 as spatial barrier betwee ODh'borhoods ,?a%lyllage and-East Vail O Distance between West Vail o Poor road and trail conditions o Poor pedestrian and bike connections,.,` o Lack of wa findin fj Y g/-,, , Shoooer Exoerience in.aiii o Lack of parking o Lack of retail diversity o Not higfiestr of custorn?r den c iits?nesses, restaurants and hotels to O k_UM-Lrtt Y:UUI1 1 .j v 's o Lod of. retail spar'* y O Inad"---te re spajCe W r?? Difficult r sin 'ng and event information signage r' In46 ent iQ ies //o Under: retail stores o Golf Coins build'>.?s O Older lodg glaccofiodations o\ Dobson Arer 6. Mown of VaY municipal buildings O 17 rC* J W UUI Ib/ o i a k?bf recreation facilities O Lack c conference/meeting space o Lack of teen facilities/ activities O Town of Vail budget - Unbalanced funding improvements (i.e. roads, sidewalks, etc.) O Public education opportunities for necessary infrastructure Economic Development Strategic Plan, Page 21 of. 34, Last modified: 12/10/2008 OPPORTUNITIES Marketina and Customer Service o Increased marketing to attract more international guests o Exceed customer service expectations o Focus on 'Baby Boomers' and `Echo Baby Boomers' o Continue building on Vail's renewal o Build spring and fall business offerings o Create a cultural center o Capture down valley business o Maintaining events that bring large crowds to V . o Grow existing events o Grow group sales category o Reward excellent customer service Pari nershius ~ o Build unity and cooperation in the common o Form unified communication an rketing strategy o Determine Vail's economic di n o Channel smaller groups Transuortation o Increased air serviced Fagle Coun ional Airport o Alternative solutions 7-0. --Caaffic bein lored o Transportation serving down i a ley gue residents Emnlovee Housinq o Newly a " . _,-zonin9 " ? Jula? . tfia r '" ire employee housing, for new w ? o Enfo?r?ent of ng Emp4y?ee Housing Units in Vail o S and boil the Vail ica1 Housing Authority efforts Survey nt: Us-to-hi rs a and the economy iy red" 7ge i i aesses to survey guests and welcome change uestion "Is what we are doing relevant?" o Con'6-i a e q o Seek ways:" o cr " ,unique experiences o Inventory h iness nd benchmark progress (good and bad) ?-o Ask and shat _ what works and what doesn't o' nchma;'-, , er successes including Beaver Creek Economic Development Strategic Plan, Page 22 of 34, Last modified: 12/10/2008 Ex®and on Vail's Resources and Strenaths o Maintain and Protect Environment o Embrace environmental initiatives o Make Vail '.the number one destination for the next 40 years Utilize the current redevelopment to fortify. this position o Committed vacationers o Affluent guests and. part-time residents . o Embrace the non-profits in Eagle County O Build on Vail's history and emotional connections O Independent efforts o Retail and restaurants O Lodging o New skier services o Program around Vail's strengthsw .? . o Embrace the next generation and begix>?b look forward THREATS *.`We' means Town of Vail Munic a Vail's municipal.boundaries 4101 Controlled - Thinas we* can infli o Maintaining a viable Aorklorce to expectations o. Parking challenges.. o Challenges with trans"o- tiori-i Eagle Couny"eional.Tspor o UMtUd!j curn! o A gr?,. y g chasm o Thee inability to k er de'lbl, Treat o Uncontrolled .- ' o Lack o o >. o Declining n o`? Weak US droll Nsing fuelico f, Vail Resorts Corpora;b Businesses within ganiza 'off committed toe success of Vail. e n /or chanae pr vPe?the level of service required to meet encyf' ice/ routes and linkage with one rx ty (ECO) professional services and businesses ? and VR unity f®r the greater good amongst the Town, VR, the !bassocia6 . igs we* cannot influence. and/ or chance 'feather. dependency/ Global warming &clicators (real estate market) O npl U Yt::dLUbu1 O Airf', n > -bill ty O Pote?rrorist acts involving the travel industry o Declining enrollment in schools o Restrictions on international labor o An unknown/unstable economy, (Local, US, Global) o Challenged Airlines reducing flights into Eagle Vail o Talent Pool o Developers Financial Stability (Development currently under construction where the developer runs out of funding) We* can somewhat influence, but other uartners are needed o Rising Average Daily Room Rates (ADRs) Economic Development Strategic Plan, Page 23 of 34, Last modified: 12/10/2008 o Influx of new bed base inventory o Rising competitive pressure, from other resorts and attractions o Competition from other ski resorts o Competition from all other. resort destinations (i.e. Disney) o Declining real estate market and Rt i .i funds o Continued migrati o_ on down valley o Continued decline in retail sales tax collections o Merchant turnover and closings o Lack of affordable ' housing o Pine beetle infestation and impact on quality of environment o Water shortage o .I-70 , 17 ¦ Noise ¦ Pass closings ¦ Congestion ¦ _ Lack'of mass transit alternative` o Reduced number of youth mo ng to Vail 4 o Available Work Force . o' Prolonged Construction , ' . Mjn o Reluctance of educated youth to d an rlabor A HOW Economic Development Strategic Plan, Page 24 of 34, Last modified: 12/10/2008 B. Economic Indicators 1. Tourism o Lodging Report: Occupancy (MTRiP) o Lodging Report: Average Nightly Room Rate (MTRiP) o Event Attendance (CSE) o Golf Course & Dobson Ice Arena Attendance. (VRD) o Parking Counts (Transportation Department) o Airport Stats (PIA and EGE) o Information Center Visits (Communications) o Tunnel Traffic (CDOT) A. o Sewer Usage (ERWSD) n? o Holiday riming (Easter, 4"' of July, Christmas): o Web usage on www.vail.com (Vail Resor)v o Fuel prices (Transportation) o Pass Closures (Police Department)' o Vail Mountain open and close dates (Vail Resorts) 2. Real Estate ' .o Total Real Estate Sales (Vail Board of Reaftors) . o Average Sales Price -/BR) o . Price per sq.ft. (VB. o Gross Sales Amount o List to sale price ratio (VBR> o. ResidentigWrg erties sold BR) - - o Comm, properties sold,(VBRj ' . ,. o Dwells-g° units co cted (Community Development) o HAI units constru ed (CD) o . Fractional Fee 1L,ii6-°j-lsnstructed (CD) o- -Net new cotrfrner al squate_ footage constructed (CD) 3 Town Rev,?enue o Sales xr Sectoby neighborhood (Finance Department) o Building pe It Val &on (CD) . Property FD) o ,. Real Estat Y prisfer Tax (FD) o 'f Ba (FD) 4. BusinessArowth o Banking Deposits in Eagle County (FDIC) o Same Store Sales reports (MTRiP) o Skier Visits (Vail Resorts) S. Environment Partner with Environmental Sustainability team to monitor environmental impacts that relate to sustainable economic health for the Town of Vail, such as: o Snow Pack - local, state, national Economic Development Su a"cgic Plan, Page 25 of 34, Last modified: 12/10/2008 o Wildfire Mitigation - Number of trees removed o Wildlife o Air pollution o Creek water levels 6. .Macroeconomic o Consumer Confidence Index (MTRiP) o Employment by Category,(ECEC) o Population Estimates (Demographers'C?ffice State of Colorado) o U. S dollar vs. Euro ..? ,4 Economic Development Strategic Plan, Page 26 of 34; Last modified: 12/10/2008 C. Economic Indicator Table Vail Economic Indicators: Tourism (2004-2008) Indicator Source Focus Study Report Date ('04- Data ('04-'05) Report Date ('05- Data ('05--'06) Report Date ('06- Data ('06-'07) Report Date ('07- Data ('07-'08) 'Os) 106) '07) 108) Lodging Report: MTRIP: Booking Average number Winter (November'04 - Winter (November'05 - Winter (November'06 - Winter (November'07 - Occupancy ttems at 15 Vail of rooms occupied April'05) April'06) April'07) April'08) p ging properties (_ out of Summer (May'05 - ' Summer (May'06 - Summer (May'07 - Summer (May'08 - October 05) Dcbober'06) iOctober'07) ber108) Lodging Report:IMTRIP: Booking Average nightly Winter (November'04 - Winter (November '05 - Winter (November'06 - Winter (November'07 - $140-$510 Average Nightly l'mattems at 15 Vail room rates April 105) April '06) Aprii'07) . 401111 108) l Room Rates lodging properties Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - $110-$180 October'05) Dctober'06) Ocbober'07) Dcbober'08) Community Vail Recreation Number of visitors Winter (November'04 - Winter (November '05 - Winter (November'06 - Winter (November'07 - Center District to the Dobson Ice April OS) April-06) I April'07) April'OB) Attendance Arena Summer (May'05 - Summer (May'06 - Summer (May '07- - Summer (May'08 - Odober'05) Dctober'06) October'07) October'08) Vail Recreation Visitors to the Vail Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'06 - District Golf Course Dctober'OS) Dctober'06) October `07) October'07) (parking Counts TOV [Number of Winter (November'04 - Winter (November'05 - Winter (November '06 - Winter (November'07 - Transportation vehicles In Vail April 105) April '06) April '07) April '08) I Village Parking Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - Structure October'05) Dctober'06) Odober'07) October'08) TOV Number of ryy inter (November'04 - Winter (November'05 - Winter (November'06 - Winter (November '07 - Transportation vehicles In Al pril'05) April '06), Aprii'07) April '08) Lionshead Parking Structure ummer (May'05 - Summer "(May '06 Summer (May'07 - Summer (May'08 - lCictober'05) 01dobri'06) October `07) Dctober'08) Airport DIA Number of people Winter (November'04 - ?WInter(November:'O5_- > - Winter (November '06 - Winter (November '07 - Statistics Into Denver Aprll'05) ?April'061 April'07) April '08) International Summer (May'05 - 'Summer (May-'06,- Summer (May `07 - Summer (May '08 - Airport Dttober'OS) Dctober'06) Dctober'07) Ddober'08) Eagle County Number of people Winter (November'04 - Winter (November'05 - Winter (November'06 - Winter (November'07 - Airport into Eagle County April '05) April'06)".'?'". gprft'071 4pril'081 Airport {{Summer (May'OS - Octobe '05) Pummer (May'06 - P t ' 6 ' I b Summer (May'07 - ' Summer (May'08 - ' r c o er 0 )::: lOctober 07) October 08) Vail 'Communication Information Department 'dumber of visits inter (November '04 - to the Vail Village ftril'05) ?M1l inter (November'05 - Al Iril'06) - ??WWlInter (November'06 - ll'07 ? Winter (November'07 - ' Center Visits Information Summer (May'05 - C ' ummer (May'06 - ? r ) IISummer (May'07 - April 08) Summer (May'08 - enter Dctober 05) Ctober'06) KOctOber'07) Dctober'08) Communication Number of visits Winter (November'04 - 'Winter (November'05 - Winter (November'06 - Winter (November'07 - Department to the Lionshead April '051 ApOl'06) IApril'07) 4018'08) Information Summer (May'05 - I Summer (May 106 - Summer (May'07 - Summer (May'08 - Center jCdober'OS) October'06) IOctober'07) Dctober'08) Tunnel Traffic 'CDOT 'Number of Winter (November'04 - Winter (November'05 - Inter (November'06 - V' Winter (November'07 - vehicles thru the Vril '05) A '06) _pril pril'07) April 108) Eisenhower Summer (May'05 - Su mmer (May'06 - Summer (May'07 - I Summer (May'08 - runnel October'05) October'06) October'07) Dctober'08) Vail Economic Indicators: Tourism (2004-2008) [ndicator Source Focus Study [Report Date ('04- Data ('04-'05) Report Date ('OS- (Data (105--'06) 1 Report Date ('06- Data ('06-'07) Report Date ('07- [ Date ('07-'08) 05). '06) '07) OB) Sewer Usage ERWSD (Eagle Number of Winter (November'04 - Winter (November'05 - Winter (November '06 - ' Winter (November'07 - ril 108) A River Water and Sanitation District) Gallons/ flushes April'05) Summer (May'05 - April'06) Summer (May'06 - 07) April Summer (May '07 - p Summer (May'08 - ' Dctober'OS) 1 October'06) Dctober'07) DMber 08) Holiday Timing Calendar Easter: Date Sunday Sunday Sunday April 8, 2007 'Sunday ( March 23, 2008 Ith of July: Day of July 4, 2005' July 4, 2006 July 4, 2007 July 4, 2008 die week Christmas: Day of IDecember 25, 2005 December 25, 2006 - December 25, 2006 (December 25, 2006 ,the week Internet (Web) Vail Resorts (Number of visits Winter (November'04 - ' I Winter (November'05 - il '06) Winter (November'06 - Aprit'07) Winter (November'07 - April '08) Usage to www.vall.com (Vail Resorts Aptil 05) Summer (May'05 - Apr Summer (May'06 - , Summer(May'07 - Summer (May 108 - ' website) i0dober'05) I Dctaber'06' Dctober'0):'-.. Odober OS) Fuel Prices (Average price of Winter (November'04 - Winter (November 'OS - Winter (November.-'06_ ' Winter (November'07 t'08 gasoline per April'05) April '06) April 07) Apri ) ' gallon (USD) in Summer (May'OS - Summer (May'06 - ' = Summer (May'07 - ' ; Summer (May 08 - ber 081 Octo Vail October 'OS) 061 Dctober -` October 071 Event IHighline Sports & Carnival! February 3-5, 2005 February 3-5, 2006 = Ta February 3-5, 2007 (February 3-5, 2008 10,000 Attendance Entertainment all Valley The Session February 7-10, 2005 February 7-10, 2006 Y February 7-10, 2007 February 7-10, 2008 20,000 Foundation [Vail Film Institute VailH/m Festival April 3-6, 2005 April 3-6,2004 tjx, r' ' ' 13-6,2007 April 3-6, 2008 12,500 fu:r.'c?'`? • 3, tea.,-, Highiine Sports & Spring Back to Apol 7-13, 2005 April 713, 2006 ^ April 7.13, 2007 April 7-13, 2008 30,000 !Entertainment Untraditional Vail Teva Mountain June 4-8, 2005 ==`n^= tune 4-8,:2006 '_ ?une 4-8, 2007 June 4-8, 2008 35,000 Marketing Eagle Valley Games America Days July 4, 2005 my-4, 20061,21 July 4, 2007 July 4, 2008 35,000 Events Brave! June 25 -August 2, r. June 25 %August,2?f June 25 - August 2, tune ZS -August 2, 2005 2006 ". %^. 2007 2008 vaillnfematf na/ July 27- August 10, = July 27- August 10, July 27- August 10, July 27- August 10, 2008 pane Festival 2005 2006 t ;:>l 2007 (Moon River Ranch FiidayARemoon Summer 2005 1Summer 2006- Summer 2007 Summer 2008 2,000 cub Moon River Rands RoatyMountain August 1-3, 2005 Y. J ... i?: August;!=3, 2006 August 1-3, 2007 August 1-3, 2008 7,500 Eagle Valley Antique Festival va#Arts Festival August 8-10, 2005 August 8-10, 2006 August B-10, 2007 August 8-10, 2008 3,000 Events vallJazz Fesbial August 29-31, 2005 August 29-31, 2006 (August 29-31, 2007 August 29-31, 2008 Sbzet Beat I Economic Development Strategic Plan, Page 28 of 34, Last modified: 12/10/2008 Vail Economic Indicators: Real Estate (20042008) - Indicator Source Description Report Date ('04- Data ('04-'05) Report Date ('05- Date ('05--'06) Report Date ('06- Data ('06-'07) Report Date ('07- Data ('07-'08) OS) '06) '07) '08) Real Estate Vail Board of Total number of Winter (November Winter (November Winter (November Winter (November Sales Realtors Real Estate '04 - April '05) 'OS - April '06) '06 - April '07) '07 - April '08) Transactions within Vail I Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - October'05) October'06) Odober'07) October 108) Sale Price Vail Board of Average sale I Winter (November Winter (November Winter (November Winter (November #140-;510 Realtors price of Real '04 - April '05) '05 - April '06) '06 - April 117) '07 - April '08) Estate Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May '08 - ;110-;180 transactions October X15) October'06) October'07) October'08) Price Per Vail Board of Average price Winter (November I Winter (November Winter (November Winter (November Square Foot Realtors of Real Estate '04 - April b5) '05 - April '06) '06 - April '07) '07 - April '08) per square foot Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - October'05) October'06) October'07) - October '08) Gross Sales Vail Board of Total Gross Winter (November I Winter (November Winter (November Winter (November Realtors Sales Amount '04 - April '05) '05 - April '06) -106 - April '07) '07 - April '08) (USD) I Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - October'05) '06) Odober'07) Odober'08) Price Ratio Vail Board of Average ratio of Winter (November I Winter (November Winter (November Winter (November Realtors list price to sale '04 - April '05) '05 - April '06) O6 -April b7) 07 - April'08) price Summer (May'OS - Summer (May'06 - - Summer (May'07 - Summer (May'08 - Odober'05) October'06) ., - ..October'07) October'08) Residential Vail Board of Number of Winter (November I Winter (November Winter (November I Winter (November Properties Sold Realtors al '04 - April '05) '05 - April '06) '06 - April '07) '07 - April '08) properties sold Summer (May'05 - Summer (May'06 - . Summer (May'07 - I Summer (May'08 - October'05) October'06) Odober'07) October'08) Commercial Vail Board of Number of Winter (November I -Winter (November Winter (November Winter (November Properties Sold Realtors commercial '04 - April '05) 'OS r-April '06 - April '071 '07 - April '08) properties sold Summer (May'05 - I Summer (May'06 -, Summer (May'07 - I Summer (May'08 - October V5) October.'06) October'07) October'08) Dwelling Units Community Number of Winter (November I Winter (November Winter (November Winter (November Constructed Development additional '04 - April '05) '05 - ADdl'06) I '06 - April '07) '07 - April '08) Department dwelling units Summer (May'05 - :Summer (May'06 - Summer (May'07 - Summer (May'08 - constructed October '05) OcWW'06) OctDber'07) October '08) Hotel/ Community Number of Winter (November Winter (November Winter (November Winter (November Accommodation Development additional hotel 104 - April '05) '05 - April'06) V6 - April '07) '07 - April'08) Units Department units Summer (May V5 - I Summer (May '06 - Summer (May'07 - Summer (May'08 - Constructed constructed Odober'05) October'06) Odober'07) Odober'08) Fractional Fee Community Number of Winter (November Winter (November I Winter (November Winter (November Units Development additional '04 - April '05) OS - April '06) '06 - April '071 '07 - April '08) Constructed Department fractional fee Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - units October '05) October'06) Odober'07) October W) constructed Economic Development Strategic Plan, Page 29 of 34, Last modified: 12/10/2008 Vail Economic Indicators: Real Estate (2004-2008) Indicator Source Description Report Date (104- Data ('04- 05) Report Date ('05- Data ('05-'06) I Report Date ('06- Data ('06-'07) . 1- ., port Date ('07- Data ('07-'08) Net New Community Net New '05) Winter (November 106) Winter (November ' ' 07) Winter (November 106 - April'07) Winter (November '07 - April 1081 Commercial Square Footage Development Department Commercial Square Footage '04 - April '05) Summer (May VS - 06) 05 - Apol Summer (May'06 - Summer (May'07 - Summer (May'08 - ' Constructed October '05) October '06) October '07) October 08) Economic Development Strategic Plan, Page 30 of 34, Last modified: 12(1012008 ,. s: Vaif Eoonomtc IndiCators:'Town Revenue (200442068),'-', Source::. ..Description Report Date ('04 : Data:(!O? -'05)._ Report Date C05-: :Data C05,-106) "Report Date ('06-_:. Data'('06-'07)", "..•..: Report Date ('07-:.: Data ('077'08). __ ".. 06 07 .:. 08)::. . Vail Village TOV Finance Average Winter (November Winter (November Winter (November Winter (November Department monthly '04 - April '05) '05 - April '06) '06 - April '07) '07 - April '08) amount collected (USD) Summer (MaY'05 - ' Summer (MaY'06 - Summer (MaY'07 - I Summer (MaY'08 - October 05) October'06) Odober'07) Ocbober'08) Lionshead TOV Finance Average Writer (November Winter (November Winter (November Winter (November $140-$510 Department monthly '04 - April OS) '05 - April'06) '06 - April 107) '07 - April '08) amount Summer (May '05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - $110-$180 Collected (USD) Odober'05) October'06) October'07) October'08) d Cascade/E. TOV Finance Average Winter (November Winter (November Winter (November Winter (November Vail/Sandstone Department monthly 'D4 - April '05) '05 - April '06) '06 - April '07) '07 - April '08) i x & W. Vail amount collected (USD) Summer (May OS - ' Summer (May 06 - Summer (May'07 - Summer (May'OB - October 05) October '06) = . October '07) October V8) Out of Town TOV Finance Average Winter (November Winter (November Winter (November Winter (November Department monthly '04 - April'05) '05 - April'06) '06'- Apdi'07) '07 - April '08) amount Summer (May'05 - I Summer (May'06 - Summer (May'07 - I Summer (May'08 - Collected (USD) October'05) Odober'06) Odober'07) October %) Vail Village TOV Finance Average Winter (November I Winter (November Winter (November Winter (November Department monthly '04 - April '05) '05 - April:'06).. '06 - April '07) '07 - April '08) amount Summer (May'05 - Summer (May'06 - - Summer (May'07 - Summer (May'08 - collected(USD) October'05) October'06)::". "". October '07) October'08) r Lionshead TOV Finance Average Winter (November Winter (November Winter (November Winter (November $140-$510 °a Department monthly '04 - Aoril'05) VS - April '06)`- '06 - Avril'07) '07 - April '08) w amount Summer (May '05 - Summer (May'06.:,r- Summer (May'07 - Summer (May'08 - §110-$180 collected (USD) October '05) October '06) October'07) October'08) Cascade/E. TOV Finance Average Winter (November Winter (November Winter (November Winter (November Vail/Sandstone Department monthly 'D4 - April '05) '05 - April '06) '06 - APril'07) '07 - April '08) m m & W. Vail amount collected (USD) Summer (May'05 - ' Summer (May'06:- ' Summer (May V7 - ' Summer (May'08 - October 05) October 06) Odober 07) October'08) x Out of Town TOV Finance Average Winter (November Winter (November Winter (November Winter (November Department monthly '04 - April '05) 105'- April 106) '06 - April '07) '07 - April '08) amount Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - collected (USD) October'OS) October '06) October'07) October '08) Vail Village TOV Finance Average Winter (November Winter (November Winter (November Winter (November Department monthly '04 - APOPOS) '05 - April '06) '06 - April '07) '07 - April '08) amount Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May '08 - collected (USD) October '05) October'06) October'07) October'08) g° Lionshead TOV Finance Average Winter (November Winter (November Winter (November Winter (November $140-$510 m Department monthly '04 - April '05) '05 - April '06) '06 - April'07) '07 - April 'O8) amount Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May'08 - §110-$180 a Collected (USD) October '05) October'06) October'07) October'08) I a Cascade/E. TOV Finance Average Winter (November Winter (November Winter (November Winter (November (A or Vail/Sandstone Department monthly '04 - April VS) '05 - April '06) '06 - April '07) '07 - ADHI '08) & W. Vail amount Summer (May'OS - Summer (May 'D6 - Summer (May'07 - Summer (May 'OS - 1 Collected(USD) October-05) October'06) Odober'07) October'08) x Out of Town TOV finance Average Winter (November Winter (November Winter (November Winter (November Department monthly '04 - April b5) '05 - April V6) '06 - April'07) '07 - April '08) amount Summer (May'05 - Summer (May'06 - Summer (May'07 - Summer (May '08 - collected (USD) October '05) October 106) October V7) October'08) Economic Development Strategic Plah, Page 31 of 34, Last modified: 12/10/2008 InillcafoR: "5ouFce_?= jr ? Desaiptlon. Vail Village TOV Finance Department C a a Lionshead TOV Finance Ip Department v m m Cascade/E. TOV Finance Veil/Sandstone Department y & W. Vail m ? Out of Town TOV Finance K Department Average Winter (November monthly '04 - ADdl'05) amount Summer (May'05 - collected (USD) October'OS) Average Winter (November monthly 'D4 - April '05) amount Summer (May'05 - collected (USD) October vs) Average Winter (November monthly '04 - April '051 amount Summer (May'05 - collected (USD) October'05) Average Winter (November monthly '04 - April '05) amount Summer (May '05 - collected (USD) October'051 Building Permit Valuation Community Total building Winter (November Development permit values '04 - April '05) Department (USD) Summer (May'05 - October'05) Total Property Tax Community Total property Winter (November I Development taxes collected '04 - April '05) Department Summer (May '05 - October '05 Total Real Estate Transfer Community Total Real Winter (November I Tax Development Estate Transfer '04 - April '05) Department Tax collected I Summer (May'05 - October V5) Finance I Total Fund Town Reserves I Balance Winter (November Winter (November '05 - April '061 V6 - April '071 Summer (May'06 - Summer (May 107 - October '06) October 117) Winter (November Winter (November 05 - April '061 '06 - Aoril '07) Summer (May'06 - Summer (May 107 - October '06) Odober'07) Winter (November Winter (November '05 - Aoril '06) '06 - April '07) Summer (May 106 - Summer (May'07 - October 06) Odober'071 Winter November Winter (November '05 - April '06) ? ,a> d '06 - April '071 r9 Summer (May'06 - Summer (May 107 - October'061 .= >Odober'071 Winter (November =•?'v Wintei(November. '05 - April '06) '06 - 4n1-'07) Summer (May'06 Summer (May '07 - I October 116) Odober'07) `'- Winter (November:,- Winter (November . '05 - Aprll'06). '06 - April b7) x >?> Summer (May -'.06 Summer (May'07 - October 06) October 107) Winter (November'?;Y " .Y-i . Winter (November . '../ 105 - Aunt '06) :- •. 06 -April b7) Sumrper (May'06 Summer (May '07 - •.:':r Odo64{06)-. - Odober'07) DAIItC075?*B);?' Winter (November '07 - April '08) Summer (May'08 - :._r'08) Winter (November '07 - Aoril'08) Summer (May'08 - October'08) Winter (November 07 - ADril rob) Summer (May '08 - October '081 Winter (November '07 - April '08) Summer (May'08 - October'08) Winter (November '07 - April '081 Summer (May'08 - October'08) Winter (November 117 - April '08) Summer (May'08 - Odober '08) Winter (November 107 - April '08) Summer (May'08 - October'08) $140-$510 $110-$180 Economic Development Strategic Plan, Page 32 of 34, Last modified: 12/10/2008 Vail Economic Indicators: Business Growth (2004-2008) Indicator Source Description Report Date ('04- Data ('04'05) Report Date ('05- Data ('05-'06) Report Date (106- Data ('06-'07) OS) 'O6) '07) Banking FDIC Total amount of Winter (November Winter (November Winter (November Deposits in banking '04 - April '05) '05 - April '06) '06 - April '07) Eagle County deposits (USD) Summer (May'05 - Summer (May'06 - Summer (May'07 - October'05) October'06) October'07) Same Store Mbip Amount of sales Winter (November Winter (November Winter (November Sales reports (USD) '04 - April 05) '05 - April '06) '06 - April '07) Summer (May'05 - Summer (May'06 - Summer (May '07 - Odober'05) Octnber'06) October'07) Skier visits Vail Resorts Number of Winter (November Winter (November Winter (November passes scanned '04 - April'05) 'OS - April '06) '06 = Apol_'07) Summer (May'05 - Summer (May'06 - Summer (May'07 - Odober'05) October'06) = Odober'07) Consumer MTRIP Confidence Index Employment ECEC by Category Population CO Estimates Demographer US Dollar vs. Online Euro Winter (November '04 - Apol'05) Summer (May'05 - Odober'05) Winter (November 04 - April '05) Summer (May'05 - October'05) Number of Winter (November estimated full- '04 - April 105) time residents Summer (May'05 - October'05) Winter (November '04 - April '05) Summer (May'05 - Odober'05) Report Date ('07- Data ('07-'08) '08) Winter (November 07 - April '08) Summer (May'08 - October V8) Winter (November $140-$510 '07 - April '08) Summer (May'08 - $11D-$180 October '08) Winter (November 07 - April '08) Summer (May'08 - Odober'08) Winter (November Winter (November Winter (November '05 - April '06). '06 :`April '07) '07 - April '08) Summer (May'06 Summer (May '07 - Summer (May'08 - October, '06) Odober'07) 0ctober'08) Winter. (November Winter (November Winter (November '05 = April '06) '06 - April '07) '07 - Apri V08) Summer. .(May '06 - Summer (May'07 - Summer (May OS - October '06) October'07) October'08) Winter (November ; Winter (November Winter (November '05 - April 106) '06 - April '07) '07 - Apra '08) Summer (May'06 - Summer (May '07 - Summer (May '08 - October'06) ' Odober'07) Odober'08) Winter (November Winter (November I Winter (November '05'; Aorii'06) '06 - April '07) '07 - April '08) Summer (May 106 - Summer (May'07 - Summer (May'08 - Odober'06) October '07) October'08) Economic Development Strategic Plan, Page 33 of 34, Last modified: 12/1012008 VIII. GLOSSARY OF TERMS AND ACRONYMS CSE - Commission on Special Events CFA - Citizens For Action DRB - Design and Review Board ECONOMIC DEVELOPMENT (As defined by the American Planning Association) Economic development is the process of improving a community's well-being through job creation, business growth,' and income growth (factors that are the typical and reasonable focus of economic development policy), as well ,es through improvements to the wider social and natural environment that strengthen the economy. Economic - Profitable; cost effective. Considered' or-studied with regard to human needs.' Economics - Science of the production and d stt bution of weMth: urr? , Economy - The wealth and resources' of a corn ECEC - Economic Council of Eagle County -•, PEC - Planning and Environmental Corphiissiori , _ '> ROI - Return on investment VEAC -Vail. Econ6mir-.Advisory Council VLMD - Vail.Icacal Marketing District VLMD,('e-Vail Local `;Marketing District Advisory Council .?fi