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HomeMy WebLinkAbout2010-07-20 Agenda and Support Documentation Town Council Work Session VAIL TOWN COUNCIL WORK SESSION AGENDA +` T (TF Via' VAIL TOWN COUNCIL CHAMBERS 75 S. Frontage Road W. Vail, CO 81657 12:30 P.M., JULY 20, 2010 NOTE: Times of items are approximate, subject to change, and cannot be relied upon to determine at what time Council will consider an item. Public comments on work session item may be solicited by the Town Council. 1. ITEM /TOPIC: The Commission on Special Events is requesting feedback from the Town Council on policies that have been developed to assist in the annual allocation of special event funding. (45 min.) PRESENTER(S): Sybill Navas and CSE Board Members 2. ITEM /TOPIC: There is a vacancy on the Vail Local Licensing Authority (VLLA) board. KJ Williams resigned and has moved out of Colorado as of the end of May. This created a vacancy on the VLLA board and his position is now vacant and needs to be filled, and the term ends May 31, 2011. (10 min.) PRESENTER(S): Pam Brandmeyer ACTION REQUESTED OF COUNCIL: Staff is requesting the Town Council interview two interested applicants at the work session and appoint one member to the Vail Local Licensing Authority. BACKGROUND: All applicants to the LLA must be citizens of the United States, qualified electors of the Town of Vail, and have resided in the Town of Vail for not less than two years preceding appointment, and shall have no direct financial interest in any license to sell alcoholic beverages or any location having any such license. Duties of the five - member board include review of all Town of Vail liquor license applications. There is currently one vacancy on the LLA. The Town received two (2) applications for the vacancy. The Council needs to interview the applicants at the work session and then make the appointment to the VLLA at the evening meeting. The applicants are: Jamie Garrett and Richard Puetzer STAFF RECOMMENDATION: Appoint one new member to the Vail Local Licensing Authority. 3. ITEM /TOPIC: Site Visit - Red Sandstone (20 min.) 4. ITEM /TOPIC: PEC /DRB Update. (15 min.) 7/20/2010 PRESENTER(S): Warren Campbell 5. ITEM /TOPIC: Work Plan Update. (20 min.) PRESENTER(S): Stan Zemler 6. ITEM /TOPIC: Major Revenue Items. (20 min.) PRESENTER(S): Kathleen Halloran ACTION REQUESTED OF COUNCIL: Discuss the revenue projections as included in the attached memo. BACKGROUND: This revenue discussion is the first step in the 2011 budget process, and sets the stage for expenditure planning. STAFF RECOMMENDATION: Discuss and provide any changes or recommendations to the revenue projections. 7. ITEM /TOPIC: Update on what has been done and what is upcoming regarding the parking plan. (15 min.) PRESENTER(S): Greg Hall ACTION REQUESTED OF COUNCIL: Provide input if needed. BACKGROUND: The Vail Town Council strategic goal is to address long term parking solutions. The town of Vail owes the Colorado Department of Transportation a parking plan by September 2010. 8. ITEM /TOPIC: Information Update. Attachment Only: a. Red Sandstone Creek Roof. b. Economic Indicators Update. c. 2010 Community Survey Follow up Action Items. (15 min.) PRESENTER(S): Pam Brandmeyer 9. ITEM /TOPIC: Matters from Mayor & Council. (15 min.) PRESENTER(S): Town Council 10. ITEM /TOPIC: Executive Session, pursuant to: 1) C. R. S. 24- 6- 402(4)(a)(b) (e) - to discuss the purchase, acquisition, lease, transfer, or sale of property interests; to receive legal advice on specific legal questions; and to determine positions, develop a strategy and instruct negotiators, regarding: 1) Discussion concerning negotiations regarding Timber Ridge Redevelopment Agreement, 2) Acquisition of real estate purchase within the Town of Vail described as A Part of Lot 9, Block 2, Vail /Potato Patch, according to the map thereof recorded at Reception No. 129527, in the office of 7/20/2010 the Eagle County, Colorado, Clerk and Recorder, specifically described in Resolution No. 20, 2010, attached hereto and incorporated herein, and 3) Skier drop off within the Town of Vail. (60 min.) PRESENTER(S): Matt Mire 11. ITEM /TOPIC: Adjournment. (4:25 P.M.) NOTE UPCOMING MEETING START TIMES BELOW: (ALL TIMES ARE APPROXIMATE AND SUBJECT TO CHANGE) THE NEXT VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT TBD, TUESDAY, AUGUST 3, IN THE VAIL TOWN COUNCIL CHAMBERS. UPCOMING AGENDA ITEMS: DRB Public Notification Conference Center Funds Reallocation Update - August Basic Budget Parameters - August 7th Tee Box Relocation - August Village Wi -Fi Follow Up - August 3 EverVail Service Plan - August 3 EverVail Fiscal /Economic Plan - August 3 First Phase of Energy Projects -August 3 Bonding Recommendation for VRA - August 17 Local Preference Discussion - August 17 Commercial Ski Storage - September 7 Parking Policy Zoning Regulations - September 7 Building Code Amendments - September 7 Sustainable Zoning Code - September 7 7/20/2010 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: The Commission on Special Events is requesting feedback from the Town Council on policies that have been developed to assist in the annual allocation of special event funding. PRESENTER(S): Sybill Navas and CSE Board Members ATTACHMENTS: CSE Policy Discussion Memo 7/20/2010 TOWN OF VAIL COMMISSION ON SPECIAL EVENTS MEMORANDUM: To: Vail Town Council From: Commission on Special Events (CSE) Date: July 20, 2010 RE: The CSE is requesting feedback from the Town Council on the following policies that have been developed to assist in the annual allocation of special event funding. The mission of the Vail Commission on Special Events (CSE) is to support and assess a diverse collection of special events, both large and small, which promote Vail's economic vitality, sense of community, and increase the quality of the experience for guests and residents year- round. 1. Evaluation Criteria: Should the CSE put more weight on events that put "heads in beds" and that provide opportunities for leveraging outside sponsorships? • At the request of the VLMDAC, the CSE has changed the weighting of the categories on the Special Event Rating Grid that is used as a tool to rank event funding applications, in order place a heavier value on these types of events. A copy of the "Criteria for Allocation of CSE Funds" is attached. • The CSE also added to their mission statement the word "economic," so as to read "... which promote Vail's economic vitality..." 2. Should the CSE allocate a portion of their budget to contract for independent, 3 rd party intercept surveys at special events that receive public funding? • The CSE is unanimous in their opinion that monies for intercept surveys at special events should not be taken from the total event funding budget. The cost of contracting the surveys would be equal to the support of at least one major event, and most of the larger events are already contracting for these types of surveys in order to satisfy their sponsorship recruitment needs. 3. How important is it to insure that event funding and /or event siting is equally distributed across the varying commercial districts in the Town of Vail, i.e. Vail Village, LionsHead, Meadow Drive, Ford Park? • The CSE has worked to balance events across the community and believes that each event should be measured on its own merits. The attached spreadsheet shows the distribution of events and funding across the various venues in Vail. 7/20/2010 1 -1 -i REVISED VERSION, PER CSE DIRECTION 4/7/2010 ATTACHMENT A: CRITERIA FOR ALLOCATION OF CSE FUNDS SPECIAL EVENT RATING GRID EVENT NAME: DATES: $$$ AMT. REQUESTED: New Event Existing Event , if yes, # of years The event is: (check all that apply) Iconic Participatory Ambient Community CRITERIA: RATING I Does the event have the potential to: Increase room nights (Score this item from 1- 20) Benefit local restaurants Stimulate Retail Sales Contribute to Vail's sense of community Promote Visitor Intent to Return Leveraging Value: How great is the potential to attract sponsorships and media exposure, thereby increasing the impact of the CSE funds? Demographic Fit: Does it match the profile of targeted visitors, in alignment with the VLMD's program? Growth Potential: How big can it become? Will it be annual? Timing: How well does it contribute to a balanced annual calendar of events ? "Green Events:" How well does the event comply with Vail's commitment to environmental sustainability? Producer Qualifications: Do they have the ability to produce an event compatible with the image of Vail as a "world class" resort? TOTAL SCORE: CSE Member Initials: $ Amount of funding suggested: CSE /srn Revised 4/7/2010 7/20/2010 1 -1 -2 Revised 6/7/2010 2010 Vail Commission on Special Events Funding Allocations Complete event listings can be viewed at www.vaii.com Estimated Funding Event: Producing Entity: Proposed location(s): Attendance: 2010 Dates: Allocation: TEVA Mtn Games /IFSC World Cup Vail Valley Foundation Various 40,000 June 3 -6 $120,000 Oktoberfest Highline Sports and Entertainment LH & VV 40,000 Sep 10- 12(LH) + 17- 19(VV) $55,000 Springback to Vail Highline Sports and Entertainment Various 40,000 April 12- 18 $55,000 Snow Daze Highline Sports and Entertainment Various 25,000 December 6 -12 $53,000 >Vail Soul Music Fest Legacy Entertainment Inc Ford Park+ various N/A August 20 -22 $50,000 Gourmet on Gore Highline Sports and Entertainment VV 20,000 Sep 4 -6 $50,000 Holidays in Vail Eagle Valley Events Various 5000 (3 events) Nov 27- Dec 31 $50,000 Vail America Days Eagle Valley Events LH & VV 40,000 4 -Jul $50,000 Vail Farmers' Market Meadow Drive Partnership Meadow Drive 140,000 14 Sundays: June 20- Sep 19 $48,000 >Vail Restaurant Month I Openers Holding Company, LLC Various Sept 20- Oct 17 $45,000 Vail Film Festival Vail Film Institute Vail and Bvr Creek 12,000 April 1 -4 $45,000 Kick -It 3v3 Soccer Tournament BEST Entertainment Sports & Television Ford Park 8,100 July 30- Aug 1 $35,000 Ambient Street Entertainment Resort Entertainment VV and LH N/A 11 weeks: June 25- Sept 6 $20,000 Participatory Sports Group Vail Valley Partnership Various N/A N/A $20,000 Taste of Vail Taste of Vail Various 6000 (April 8) Aril 8- 10 $20,000 Vail Arts Festival Eagle Valley Events LH Mall & Vail Square 9000 June 25- 27 $15,000 LionsHead Saturday Afternoon Club Lionshead Merchants Association LH Mall & Vail Square 3500 6 Saturdays, July 10- Aug 14 $17,000 BBC Bonanza Vail Chamber and Business Association VV 4200 Saturday, June 26 $10,000 South of the Border Fiesta Vail Chamber and Business Association LH 1000 Saturday, June 12 $10,000 Vail Lacrosse Shoot -out Colorado Lacrosse Promotions Ford Park 16,000 June 26- July 4 $10,000 Labor Day Jazz Party Vail Jazz Foundation Vail Square 500 6 -Sep $10,000 CarniVail Highline Sports and Entertainment Various 20,000 Feb 14- 20 $8,000 King of the Mountain Volleyball King of the Mountain Volleyball Ford Park 2500 June 18- 20 $6,500 >Vancouver 2010 "Vail Style" Colorado Ski Museum VV 2000 Feb 12- 28 $5,000 Holiday Ice Show The Skating Club of Vail Dobson 1000 Dec 27 -28 $5,000 1st Night Eagle Valley Events Vail Square 2000 31 -Dec $10,000 Vail Antique Festival MC Presents w /LH Merchants Association LH Mall @ Vail Square 5000 July 16- 18 $4,500 Santa and Friends Workshops Vail Recreation District Various 400 4 Workshops: Dates TBD $4,000 Colorado Grand Colorado Grand LH Mall & Vail Square 1000 Thu -Fri, Sept 16, 17 $2,500 USSA Junior Olympics Ski and Snowboard Club Vail Gold Peak + Bvr Creek 200 Mar 2- 11 $2,000 Vail Whitewater Kayak Demos Sean Glackin VV 750 Tuesdays, May 18- June 22 $2,000 Vail Valley Challenge Cup Soccer Vail Valley Soccer Club Ford Park+ Eagle Cty 5000 October 2 -3 $1,500 Total Event Allocations: $839,000 >New Events in 2010 Vail Village Events (4) $67,000 (12 days) Ford Park Events (6 +) $123,000 (27 days) LionsHead Events (7) $69,000 (24 days) Events in Mulitple Villages (11) $480,000 (101 days) Meadow Drive Events (2) $93,000 (18 days) Other (2) $7,000 (12 days) Other Activities: (not funded by CSE) Gondola in Summer" *Vista Bahn does not run in summer Raptor Rendevous Cultural Survival Bazaar Street Beat Concerts Hot Summer Nights Vail International Dance Street Event: BRAVO! Vail Valley Music Festival Rotary Duck Race Vail International Dance Festival Vail Automotive Classic Jazz @ Vail Square 1 -1 -3 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: There is a vacancy on the Vail Local Licensing Authority (VLLA) board. KJ Williams resigned and has moved out of Colorado as of the end of May. This created a vacancy on the VLLA board and his position is now vacant and needs to be filled, and the term ends May 31, 2011. PRESENTER(S): Pam Brandmeyer ACTION REQUESTED OF COUNCIL: Staff is requesting the Town Council interview two interested applicants at the work session and appoint one member to the Vail Local Licensing Authority. BACKGROUND: All applicants to the LLA must be citizens of the United States, qualified electors of the Town of Vail, and have resided in the Town of Vail for not less than two years preceding appointment, and shall have no direct financial interest in any license to sell alcoholic beverages or any location having any such license. Duties of the five - member board include review of all Town of Vail liquor license applications. There is currently one vacancy on the LLA. The Town received two (2) applications for the vacancy. The Council needs to interview the applicants at the work session and then make the appointment to the VLLA at the evening meeting. The applicants are: Jamie Garrett and Richard Puetzer STAFF RECOMMENDATION: Appoint one new member to the Vail Local Licensing Authority. ATTACHMENTS: LLA letters of interest 072010 Memo to TC re: VLLA vacancy 072010 7/20/2010 Page 1 cif' 1 Lorelei Donaldson - Liquor Board Applications From: "Jamie Garrett" To: Date: 6/25/2010 6:44 PM Subject: Liquor Board Applications Attachments: Dear Ms. Donaldson, I was recently contacted by Cody Kennedy in reference to your recent opening on the Liquor Board. I have currently been living in West Vail for the past two and a half years and am very interested in increasing my level of community involvement. As a member of the management team of the Sonnenalp Resprt of Vail, it is important to me to lead by example in and out of the work place. I'm very interested in applying for the position and hopefully able to offer my many years of hospitality experience as needed to the wonderful community in which I reside. Coincidentally, I was just recently acknowledged by The Sonnenalp Community Involvement Committee for outstanding contributions to our community. Is this application available online or should I stop by your office to pick one up? I've attached a copy of my resume for your viewing pleasure. Thank You for your time, Jamie Garrett, CSW Sommelier Sonnenalp Resort of Vail A Member of the Leading Hotels of the World www.sonnenalp.com jgarrett ra sonnenalp.com 970 479 5477 direct 970 479 5457 fax *Please join the Sonnenalp in conservation efforts. Print this email only if necessary. 1979 . — 2409 Happy Anniversary to the Sonnenalp Resort of Vail. Celebrating 34 years of unparalleled Bavarian Hospitality and Gemuttichkeit in the heart of Vail Village 7/20/2010 trle:IJC :\Documents and Settings\Admin stratr2rlT oV.al Settin, gs\Tenlp\XP,grpwisel4C"24F91... 7/8/2010 2655 Larkspur Lane Unit A Vail, Colorado 81857 phone: (B7D)3O8-2781 emai|�jamie0garreKwinma.omn OBJECTIVE: Towork in a position requiring the utilization of highly effective communication skills with an emphasis ranging from strategic planni ko daily operations. EMPLOYMENT 2007'Cumnn( YVme Program Director, Summelior& Food and Beverage Manager On Duty, Sunnena|p 8eomt of Vail, Vail. Co. A member of Loading Hotels of the World, Manage wine programs o( all dining nuUeio� Ludm|0'u, Swiss Chalet, King's Club, Bully Ranch, Bailata at the Sonnenalp Golf Course, In Room Dining & Banquets. |n addition work with Conference Services on a daily basis to insure our guests' group needs are being satisfied. Insure LHVV and Court of Master Sommelier standards are being practiced, 2006'2007 Wine Program Director, B|uehuur. Portland, OR. www.bluehouronline.com Curate and maintain wine program mo well ao assisting mmanagement. 2005'2806 Server /Sommo|lor.Lm Tour Restaurant. Vail, CO. Voted by Vail Daily readers 'best restaurant' Wine Spectator's Award of Excellence recipient. 2004'2005 Sommelier / Restaurant Manager, Wine Cask. Santa Barbara, CA. www.winecask.com Our list has been o Wine Spectator Grand Award recipient since 1984. Responsibilities include daily operations for two restaurants and sales in the retail wine store. Managed a staff of 75+ employees. (18 month relationship) Over 3,000 selections and 25,000+ bottles represented m the cellar- One of the top 88 wine lists in the world by Wine Spectator. 2003'2004 Server / Sommelier, Lo Tour Restaurant. Vail, CO� Voted hy Vail Daily roadom`'�m� food in the vmUay regardless o(pr)oe''. and second for "best service~ Wine Spectator's Award of Excellence recipient 2080'2003 Sorver/ Private Events Captain, B|uehour. Portland, 0q, "Instant hit' in the Pearl, mominQ "inventive" but"surprisingly unpretentious' French-Italian-Med cuisine... (Zm0m\Survoy) Gourmet Magazine calls Biunhour1he most exciting restaurants inPnrtlond^ with "the most sophisticated food in town.~ Winner of the Monterey Wine Festival's best fewer than 15O bottle lists. 1998-2000 Server. Poley'a Place Bistro and Bar- Portland, Or. For a 'pe0ect experience", most places pale next to this "touch of class" NW-French bistro in a charming converted house in Northwest , ..(Zogod Survey) Voted 10Q& Restaurant of The Year by The Oregonian- Chef Vilo|y Paley received the James Beard Best Chef in the North West Award in spring o/2OU5- 2001 -Current Freelance consultant. Garrett Wines- Vail. CO. Consultation on wine lists, offered small wineries independent brokerage, and created my own wine label that produced 5O cases of 2001 Pino\Noir 2O01'2003 Ransom Wines and Spir[tm, Pod[mnd, OR- Executed marketing, sales, delivery, and billing services. 2000, 2002 Harvest Cellar. Patricia Green Cellars, Nawborg, 0R. 2003.2006 Responsibilities included almost all aspects of production for an 8,000 case winery. 2007,2008 2001 HamestCaUar Patton Valley Vineyards, Gaston, OR. Responsibilities included almost all aspects of production for a 1,200 case winery, 7/20/20l0 Honors, Acknowledgements and Achievements • Pebble Beach Food & Wine, Guest Sommelier 2007, 2008 • San Francisco Chefs. Food. Wine, Guest Sommelier, 2000 • Dueling Sommelier Series "Move over Iron chef... Portland's Dueling Sommelier Dinner Series" 2007 • Portland Center Stage Great Wine Tour Host Committee & Guest Sommelier 2007 & 2008 • Court of faster Sommeliers, Certificate Examination. 2108 • Court of Master Sommeliers, Introductory Examination. 2002 • Society of Wine Educators, Certified Specialist in Wine 2009 • International Pinot Noir Celebration, Matres d'Hotel. 2006, 2003, 2002, 2001.2000. • Metropolitan Family Services Classic Wine Auction, Sommelier. 2003, 2002 • James Beard Portland Dinner of the Decade, Wine Committee, Sommelier. 2002 • Published wine reviews in Wine Adventures Magazine • American Express Briefings contributor 2005 • Successfully completed the Paris Marathon. 2001 7/20/2010 2 -1 -3 BMRS*� - Business & Marketing Research Services Research Analysis Planning. June 26, 2010 Vail Town Council ATTN: Lorelei Donaldson Town Clerk 75 South Frontage road Vail, CO 81657 Dear Ms. Donaldson: I am writing to express my interest in filling the vacancy on the Vail Local Licensing Authority. I am a 12+ year full -time resident of the Town of Vail and am interested in being more active in the community. My background includes 35+ years of business experience in marketing and market research at both the field and corporate levels. I have worked in regulated and non - regulated industries and often have interacted with local community governments as part of my responsibilities. I currently work as a market research consultant as well as a full -time ski instructor for Vail Resorts. Additionally I work part -time during the summer at the Vail Golf Club. As a market research consultant I have conducted numerous research projects for local businesses and special events. A copy of my resume is attached. For more detailed information, please refer to my web site, located at www.bmrs- research.com I look forward to hearing from you. Best regards, Richard C. Puetzer Attachment 7/20/2010 2 -1 -4 RICHARD C. PUETZER 2692 Kinnikinnick Court Vail, CO 81657 USA Phone /Fax: (970) 476 -2367 E -mail: dpuetzer@aol.com aol.com Management Executive with 35+ years experience in business and marketing management; business research and planning, and customer service. ♦ Achieved growth rates in excess of cable industry trends in 1989 - 1994 t Experience in wired and PCS telephone, and domestic and international cable TV ♦ Tactical implementation and strategic planning experience ♦ Successfully worked with a variety of businesses and industries as project manager /consultant Hands -on marketing and Business management resulting in increased sales and budgetary savings ♦ Developed and conducted market research for product planning and pricing decisions Wrote, developed and directed radio and television advertising commercials and campaigns. t Developed and implemented marketing plans for viral and urban communities. Redesigned Wisconsin Telephone /Wisconsin. Electric Joint Used Pole Study for a savings of $50,000. ♦ Performed Multivariate Demand Analysis of Custom Calling Features for Wisconsin Bell ♦ Conducted market segmentation analysis and mapping via Map Info GIS software for PCS Primeco. Experienced market research and strategic planning in free market and regulatory driven environments s Developed and conducted market research surveys, focus groups and market analyses • Wrote strategic business plans on company wide issues in cable television + Conducted due diligence reviews of cable systems being considered for acquisition + Conducted multivariate market segmentation study of long distance residential users for Mountain Bell + Performed Station Apparatus Inventory and Exempt Material Usage Studies for Wisconsin Bell • Constructed a strategic plan for the development and integration of a prospective customer database for PCS telephone. + Developed cell site coverage strategy for PCS telephone business Developed strategic marketing plans and business analyses for international and domestic cable TV operations. s Developed the strategic business plan for a Constanta, Romania independent TV station. ♦ Wrote Business Plans for Internet start -up companies. Team oriented leader focusing on individual assignments to maximize strengths and minimize weaknesses for team success. ♦ Replaced geographic management structure with product management organization + Centralized direct sales to increase productivity and reduce costs. • Assigned supervisory responsibilities to broaden staff experience and expertise. Developed team and individual goals and objectives. PROFESSIONAL EXPERIENCE Nov. 1994- PROJECT MANAGEMENT /CONSULTING Milwaukee, WI Present & Vail, CO Self employed as a project manager /consultant in marketing and business strategic planning, market analysis and marketing research and management. Work concentrated in the areas of domestic/international cable TV, PCS wireless Telephone, market research and Internet startups. Clients include Coaxial International Consulting (USWest - Spain and The Czech Republic), PrimeCo Personal Communications Services, TCI Telecommunications, Inc., TwentyTen Research, Inc. and Citizens Democracy Corps (Channel 57 Plus in Constanta, Romania plus secondary projects for smaller companies in Bucharest). Also, conducted numerous smaller projects. 7/20/2010 2 -1 -5 Mar. 1982- TIME WARNER CABLE Stamford, CT Oct. 1994 Vice President - Marketing (July 1988 - October 1994) Appleton, WI Responsible for marketing, direct/contact sales, ad sales, telemarketing, local origination and commercial production for 1 I8k customers in rural and urban communities. Supervised 45. ,director - Customer Service and Guide Dvlpmt. (April I987 - June 1988) Denver, CO Implemented "Indicators of Quality Service" across 55 cable systems and managed a cable guide with a circulation of 283,000 across 15 rural and small city cable systems. Corporate Marketing Manager (July 1984 - April 1987) Denver, CO Wrote strategic plans, developed promotion kits, and did due diligence reviews. Group Marketing Manager (June 1983 - June 1984) Denver, CO Supervised the marketing activities in 60 Waal and urban cable systems, reviewed budgets, set goals. Consumer Research Manager (March 1982 - May 1993) Denver, CO Coordinated & conducted marketing, advertising and customer research; supervised 3. Sept. 1979- MOUNTAIN BELL Denver, CO Feb. 1982 Research Analyst - Research and Statistics Group Conducted marketing, public opinion, customer service and advertising research; managed budgets up to $50,000. May 1975- WISCONSIN BELL Milwaukee, WI Aug. 1979 Staff Specialist - Business Research (Feb. 1978 - Aug. 1979) Conducted and supervised marketing, advertising, customer service, employee and public opinion studies and miscellaneous business research; provided statistical and sampling design consulting for engineering and accounting studies; supervised 6. Business Research Analyst (May 1975 - Jan. I978) Conducted marketing, advertising, customer service, employee, public opinion and miscellaneous business research. Jan. 1974 - MANPOWER TEMPORARY SERVICES, INC. Milwaukee, WI Dec. 1974 Marketing Analyst Designed and conducted survey research; managed research budgets up to $25,000; interfaced with data processing to interpret market trends; provided input to marketing and advertising mangers for marketing programs and promotions. EDUCATION Bachelor of Business Administration - Marketing: Wisconsin State University - Oshkosh Masters of Business Administration: Marquette University PERSONAL Hobbies and Activities: Playing saxophone, golf, tennis, hiking, motorcycling, alpine and telemark skiing. Volunteer Work: Vail Associates: Blind Skier Guide, 1997 -2000; Community Guest Services, 1999 -2005. USAID sponsored. Citizens Democracy Corps, Volunteer Business Consulting in Romania, 1997 — 1998; Rotary International. 7/20/2010 2 -1 -6 7 _ +_ MEMORANDUM TO: Town Council FROM: Lorelei Donaldson DATE: July 20, 2010 SUBJECT: Appointment of a Vail Local Licensing Authority (VLLA) Applicant There is currently one vacancy on the VLLA. The Town received two (2) applications for the vacancy. Staff requests the Council interview each applicant at the work session and then appoint one applicant to the VLLA at the evening meeting. KJ Williams resigned in May as he was moving out of town. The applicants are as follows: Jamie Garrett Richard Puetzer Staff requests that the Town Council appointment one person to fill the remaining term of KJ Williams, which ends May 31, 2011. 7/20/2010 2 -2 -1 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: Site Visit - Red Sandstone 7/20/2010 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: PEC /DRB Update. PRESENTER(S): Warren Campbell ATTACHMENTS: July 7, 2010 DRB Meeting Results July 12, 2010 PEC Meeting Results 7/20/2010 DESIGN REVIEW BOARD AGENDA PUBLIC MEETING July 7, 2010 TIY ! Council Chambers X11 ! 75 S. Frontage Road - Vail, Colorado, 81657 PROJECT ORIENTATION 12:30pm MEMBERS PRESENT MEMBERS ABSENT Pete Dunning Libby Plante Rollie Kjesbo Brian Gillette Tom DuBois SITE VISITS 1. Korch Residence — 4284 Columbine Drive, Unit D 2. Ruesswig Residence — 2985 Booth Creek Drive 3. Milmo Residence — 996 Ptarmigan Road 4. Futernick Residence — 930 Fairway Drive 5. Solaris — 141 East Meadow Drive 6. Woo Restaurant — 68 East Meadow Frive 7. Vail Valley Medical Center — 181 West Meadow Drive 8. 1456 Vail LLC Residence — 1456 Westhaven Circle 9. Franke Residence — 2712 Kinnikinnick Court PUBLIC HEARING — TOWN COUNCIL CHAMBERS 3:00pm 1. Futernick Residence DRB100151 / 15 minutes Rachel Final review of a minor exterior alteration (fence) 930 Fairway Drive /Lot 7, Vail Village Filing 10 Applicant: Cohen Construction ACTION: Denied MOTION: Gillette SECOND: Kjesbo VOTE: 4-0-0 2. Ruesswig Residence DRB100206 / 30 minutes Rachel Final review of an addition (bedrooms, garage, driveways) 2985 Booth Creek Drive / Lot 4, Block 2, Vail Village Filing 11 Applicant: Peter & Emy Ruesswig, represented by Danny Swertfeger ACTION: Tabled to July 21, 2010 MOTION: DuBois SECOND: Gillette VOTE: 3 -0 -1 ( Kjesbo recused) 3. Korch Residence DRB100208 / 15 minutes Bill Final review of changes to approved plans (railings) 4284 Columbine Drive, Unit D / Lot 21 -1, Bighorn Subdivision a resub of lot 20, Bighorn Subdivision Applicant: Angela Korch ACTION: Approved with condition MOTION: DuBois SECOND: Kjesbo VOTE: 4 -0 -0 CONDITION: 1. The applicant shall replace the north (back) deck rail to match the proposed south (front) deck rail. Page 1 7/20/2010 4 -1 -i 4. 1456 Vail LLC Residence DRB100213 / 15 minutes Bill Final review of new construction (two - family dwelling) 1456 Westhaven Circle /Lot 3, Glen Lyon Subdivision Applicant: Kurt A Segerberg ACTION: Approved MOTION: Gillette SECOND: DuBois VOTE: 4 -0 -0 5. Forest International LLC DRB100215 / 10 minutes Bill Final review of an addition (garage, family room, library) 45 Forest Road /Lot 33, Block 7, Vail Village Filing 1 Applicant: Mark Donaldson ACTION: Approved MOTION: DuBois SECOND: Kjesbo VOTE: 4 -0 -0 6. Vail Valley Medical Center DRB100226 / 15 minutes Bill Final review of a minor exterior alteration (fence, light) 181 West Meadow Drive /Lots E & F, Vail Village Filing 2 Applicant: Vail Valley Medical Center ACTION: Tabled to August 4, 2010 MOTION: Gillette SECOND: DuBois VOTE: 4 -0 -0 7. Lohrentz Residence DRB100243 / 15 minutes Rachel Final review of a minor exterior alteration (stucco, railings, windows) 1151 Casolar Del Norte Drive, Unit B /Lot 2, Casolar Vail Applicant: Studio Spinnato ACTION: Approved with condition MOTION: DuBois SECOND: Gillette VOTE: 4-0-0 CONDITION: 1. The applicant shall add a wood cap /banister and wood newels to the metal deck railing in order to complement the other half of the duplex. 8. Bol DRB100233 / 15 minutes Bill Final review of a new sign (business identification) 141 East Meadow Drive, Units 112 & 117 /Lot P, Block 5D, Vail Village Filing 1 Applicant: Michael Suman Architect LLC ACTION: Approved MOTION: DuBois SECOND: Kjesbo VOTE: 4 -0 -0 9. Betteridge Jewelers DRB100236 / 10 minutes Bill Final review of a new sign (business identification) 141 East Meadow Drive, Unit 105 / Lot P, Block 5D, Vail Village Filing 1 Applicant: Solaris Property Owner LLC, represented by Michael Suman Architect LLC ACTION: Approved MOTION: DuBois SECOND: Kjesbo VOTE: 4 -0 -0 10. Betteridge Jewelers DRB100237 / 10 minutes Bill Final review of a change to approved plans (store front) 141 East Meadow Drive, Unit 105 / Lot P, Block 5D, Vail Village Filing 1 Applicant: Solaris Property Owner LLC, represented by Michael Suman Architect LLC ACTION: Approved MOTION: Gillette SECOND: DuBois VOTE: 4 -0 -0 Page 2 7/20/2010 4 -1 -2 11. Milmo Residence DRB100249 / 15 minutes Bill Conceptual review of new construction (single family residence) 996 Ptarmigan Road /Lot 2, Block 4, Vail Village Filing 7 Applicant: Michael Suman ACTION: Conceptual review, no vote 12. Lionshead Parking Structure DRB100240 / 15 minutes Warren Final review of a change to approved plans (walls) 395 South Frontage Road West/Lot 1, Block 2, Vail Lionshead First Filing, Lot 3, A Resubdivision of Lot 1, Block 1, Vail Lionshead Second Filing, and part of the South Frontage Road West and East Lionshead Circle rights -of -way Applicant: Town of Vail, represented by Tom Kassmel, Town Engineer ACTION: Approved MOTION: Dubois SECOND: Kjesbo VOTE: 4 -0 -0 13. Franke Residence DRB100241 / 15 minutes Rachel Conceptual review of an addition (garage) 2712 Kinnikinnick Court/Lot 10, Block 2, Vail Intermountain Applicant: Mark Donaldson ACTION: Conceptual review, no vote 14. Woo Restaurant DRB100251 / 15 minutes Rachel Final review of a minor exterior alteration (vents, chimneys, windows) 68 East Meadow Drive / Lot O, Block 5D, Vail Village Filing 1 Applicant: Rick Woo ACTION: Approved with condition MOTION: Kjesbo SECOND: DuBois VOTE: 4 -0 -0 CONDITION: 1. The applicant shall submit and gain approval of an amended landscape plan that screens the louvers on the northeast corner of the building prior to submitting a building permit application. 15. Vail Run Resort DRB100190 / 5 minutes Rachel Final review of a minor exterior alteration (roof) 1000 Lions Ridge Loop /Lot C11, Block C, Lions Ridge Filing 1 Applicant: Vail Run Resort ACTION: Tabled to August 4, 2010 MOTION: Gillette SECOND: DuBois VOTE: 4 -0 -0 16. Information Update: paint samples for Solaris parking signs STAFF APPROVALS Angelo Residence DRB100073 Bill Final review of an addition (hallway) 352 East Meadow Drive, Unit 301/313 (combined) /Part of Tract B, Vail Village Filing 1 Applicant: Mauriello Planning Group Vickers Residence DRB100077 Bill Final review of changes to approved plans (mud room, dormers, exterior materials) 375 Forest Road /Lot 3, Block 2, Vail Village Filing 3 Applicant: Triumph Development Page 3 7/20/2010 4 -1 -3 Alpine Tavern DRB100086 Bill Final review of a sign (business identification) 4695 Vail Racquet Club Drive, Clubhouse /Unplatted Applicant: Vail Racquet Club Cohen Residence DRB100129 Bill Final review of a minor exterior alteration (address marker) 265 Beaver Dam Road /Lot 40A, Block 7, Vail Village Filing 1 Applicant: David Cohen Lion Square Lodge North DRB100132 Bill Final review of a sign (building identification) 660 West Lionshead Place/ Lot 1, Vail Lionshead Filing 1, Addition 1 Applicant: Lion Square Lodge Home Owners Association Suinser International LLC Residence DRB100145 Rachel Final review of an addition (remodel, windows, deck) 600 Vail Valley Drive, Unit El 3(Northwoods) /Unplatted Applicant: KH Webb Architects Four Seasons Ski Concierge DRB100184 Warren Final review of a minor exterior alteration (door) 227 Wall Street/Lot C, Block 5C, Vail Village Filing 1 Applicant: TJ Brink First Chair DRB100194 Warren Final review of changes to approved plans (retaining wall) 600 West Lionshead Circle /Lot 1, Block 1, Vail Lionshead Filing 3 Applicant: Vail Corp Gladden Residence DRB100196 Bill Final review of a minor exterior alteration (patio) 1090 Vail View Drive, Unit 9 /1-ot B1, Block B, Lions Ridge Filing 1 Applicant: Dalphine Muliuhill Vail Tennis Center DRB100197 Bill Final review of a minor exterior alteration (retaining wall, fence) 1980 South Frontage Road West/Unplatted Applicant: Vail Recreation District Difama LLC DRB100200 Rachel Final review of a minor exterior alteration (lighting) 1325 Westhaven Drive, Unit B202 /Cascade Village Applicant: Thomas Warzecha Oliver Residence DRB100202 Bill Final review of changes to approved plans (landscaping) 3977 Lupine drive / Lot 1A, Block 1, Bighorn Subdivision 1S Addition Applicant: Todd Oliver Page 4 7/20/2010 4 -1 -4 Chotin Residence DRB100203 Warren Final review of a minor exterior alteration (landscaping) 1835 Sunburst Drive /Lot 5, Vail Valley Filing 3 Applicant: Robin Chotin Wilhemsen Residence DRB100204 Rachel Final review of a minor exterior alteration (fence) 2910 Book Creek Drive / Lot 2, Block 4, Vail Village Filing 11 Applicant: Axel Wilhemsen Sitzmark at Vail Inc. DRB100207 Warren Final review of a minor exterior alteration (repaint) 183 Gore Creek Drive / Lot A, a part of Block 513, Vail Village Filing 1 Applicant: Sitzmark at Vail Inc., Robert Fritch Lotus Restaurant DRB100209 Bill Final review of changes to approved plans (awning color) 168 East Gore Creek Drive /Lot ABC, Block 5C, Vail Village Filing 1 Applicant: Charley Viola Kemp Residences DRB100210 Rachel Final review of a minor exterior alteration (deck, stair guards, handrails) 1379 Westhaven Circle, North and South Units /Lot 2, Glen Lyon Subdivision Applicant: GPSL Architects Booth Falls Mountain Homes DRB100212 Rachel Final review of a minor exterior alteration (landscaping) 3094 Booth Falls Road /Lot 1, Block 2, Vail Village Filing 12 Applicant: Steve Prawdzik Arrabelle at Vail Square DRB100214 Warren Final review of a minor exterior alteration (landscape planter) 675 Lionshead Place /Lot 1, Vail Lionshead Filing 6 Applicant: Brandt Marott The Wren DRB100217 Rachel Final review of a minor exterior alteration (repaint, siding, stone veneer) 500 South Frontage Road East/Unplatted Applicant: KH Webb Architects Hillary Residence DRB100218 Warren Final review of a minor exterior alteration (stucco) 362 Vail Valley Drive /Part of Tract B, Vail Village Filing 1 Applicant: Dan Frederick Dunietz Residence DRB100219 Rachel Final review of a minor exterior alteration (roof) 770 Potato Patch Drive / Lot 6, Block 2, Vail Potato Patch Applicant: Jay Norbrega Page 5 7/20/2010 4 -1 -5 Biszantz Residence DRB100221 Jen Final review of a minor exterior alteration (landscaping) 670 Forest Road /Lot 7, Block 1, Vail Village Filing 6 Applicant: Woody Kiehl Robert C Maynor Jr Trust Residence DRB100222 Jen Final review of a minor exterior alteration (landscaping) 4295 Nugget Lane /Lot 7, Bighorn Estates Subdivision Applicant: Linda Maynor Vail Heights DRB100223 Jen Final review of a minor exterior alteration (landscaping) 2079 Chamonix Lane /Lots 1 -17, Vail Heights Applicant: Earl Hartman Snowsports LLC Residence DRB100225 Rachel Final review of changes to approved plans (window) 63 Willow Place, Unit 2 /Lot 2, Block 6, Vail Village Filing 1 Applicant: KH Webb Architects Vail Library DRB100227 Rachel Final review of a minor exterior alteration (roof) 292 West Meadow Drive /Lot 5, Block 1, Vail Lionshead Filing 2 Applicant: Town of Vail Loper Residence DRB100228 Rachel Final review of a minor exterior alteration (landscaping) 784 Potato Patch Drive, West Unit/Lot 15, Block 1, Vail Potato Patch Applicant: William Loper Meadow Drive Ventures Inc Residence DRB100230 Rachel Final review of changes to approved plans (vent) 100 East Meadow Drive, Unit 18 /Lot O, Block 5D, Vail Village Filing 1 Applicant: Ted Simonett Rosanne M Lobitz Trust Residence DRB100231 Warren Final review of changes to approved plans (roof supports) 1520 Buffehr Creek Road, Unit 217 /Valley Condos Applicant: Jones Builders R.L. Bolin Properties LTD Residence DRB100232 Warren Final review of a minor exterior alteration (stone wall) 1017 Ptarmigan Road /Lot 1, Block 5, Vail Village Filing 7 Applicant: Ashton -Hirst Construction Knapp Residence DRB100234 Warren Final review of a minor exterior alteration (roof) 792 Potato Patch Drive, Unit A /Lot 11, Block 1, Vail Potato Patch Applicant: G &G Roofing Page 6 7/20/2010 4 -1 -6 Elizabeth Ross Johnson Revocable Trust DRB100238 Warren Final review of a minor exterior alteration (landscaping) 375 Mill Creek Circle /Lot 17, Block 1, Vail Village Filing 1 Applicant: Happy Trees LLC Frampton Residence DRB100239 Warren Final review of a minor exterior alteration (landscaping) 14 Beaver Dam Road /Lot 34, Block 7, Vail Village Filing 1 Applicant: Land Designs by Ellison Deming Residence DRB100242 Warren Final review of a minor exterior alteration (deck) 1475 Lions Ridge Loop /Lot 3, Lionsridge Filing 2 Applicant: Rippy Contractors Vail Corp DRB100244 Warren Final review of a minor exterior alteration (landscaping) Mill Creek Circle/Tract E, Vail Village Filing 5 Applicant: Vail Corp Hartwig Residence DRB100245 Rachel Final review of changes to approved plans (roof) 1460 D Ridge Lane /Lot 5G, Ridge at Vail Applicant: John Hartwig, represented by Melanie Dennis Orlinsky Residence DRB100253 Bill Final review of a minor exterior alteration (windows, doors, deck) 1459 South Greenhill Court/Lot 6A, Glen Lyon Subdivision Applicant: Benchmark Custom Builders Nordstrand /Gartner Residence DRB100257 Rachel Final review of a minor exterior alteration (roof) 3115 Booth Falls Court/Lot 1, Block 1, Vail Village Filing 12 Applicant: Tammy Nordstrand The applications and information about the proposals are available for public inspection during regular office hours in the project planner's office, located at the Town of Vail Community Development Department, 75 South Frontage Road. Please call 479 -2138 for information. Sign language interpretation available upon request with 24 hour notification. Please call 479 -2356, Telephone for the Hearing Impaired, for information. Page 7 7/20/2010 4 -1 -7 PLANNING AND ENVIRONMENTAL COMMISSION July 12, 2010 1:OOpm 7CYW1VOiff� TOWN COUNCIL CHAMBERS / PUBLIC WELCOME 75 S. Frontage Road - Vail, Colorado, 81657 MEMBERS PRESENT MEMBERS ABSENT Luke Cartin Sarah Paladino Michael Kurz Bill Pierce Henry Pratt departed after recusing from item 1 Tyler Schneidman David Viele Site Visits: No site visits 45 minutes 1. A request for a recommendation to the Vail Town Council on prescribed regulation amendments to Chapter 12 -6, Residential Districts, Vail Town Code, pursuant to Section 12 -3 -7, Amendment, Vail Town Code, to establish a new zone district, Townhouse and Row House District (TRH) District, and setting forth details in regard thereto. (PEC100011) Applicant: Chris Galvin, represented by K.H. Webb Architects /Mauriello Planning Group Planner: Bill Gibson ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -1 (Pratt recused) Commissioner Pratt stated that he needed to recuse from this item. Bill Gibson gave a presentation per the staff memorandum. He explained that the purpose of the hearing today was work session to discuss several zoning standards. Dominic Mauriello, Mauriello Planning Group, representing the applicant, gave a power point presentation highlighting the history of the properties and proposed zone district language. He discussed the land uses that would be included in the district, minimum lot area size, setbacks, height, density, site coverage, landscape area, and parking. He concluded his presentation by highlighting proposed changes to the Vail Village Master Plan which would accompany the proposed new zone district. John Dunn, attorney, representing Dolph Bridgewater, owner of a Vail Row House, questioned when the applicant intended to apply for a rezoning of the Vail Row House, Vail Trails East and West, and the Texas Townhomes properties. He echoed Staff concerns regarding the proposal to create development standard requirements not just quantified by a number, but also based upon existing non - conforming conditions. He recommended that any criteria allowing deviations to the required development standards in the new townhouse district should consider impacts to neighbors. Commissioner Pierce led discussion on the questions presented by staff in the memorandum. The Commission expressed support for the land uses in the proposed zone district. A question was asked of Bill Gibson to further clarify the differentiation between buildable lot area and the entirety of the lot area in terms of determining density and GRFA. Bill Gibson explained the difference and the reasons for the two different calculations. Pa e 1 7/20/2r1 4 -2 -1 Dominic Mauriello stated his understanding as to why buildable lot area was put into the regulations. He felt that it has value when regulating larger lots with hazard areas that should not be counted toward development potential. Commissioner Cartin questioned if either lot calculation allowed construction in the floodplain. Bill Gibson clarified that regardless of property included in the flood plain being counted towards development potential, that no development would be permitted within the flood plain. Commissioner Pierce recommended that a minimum lot frontage requirement be included in the proposed district. Dominic Mauriello noted that the narrowest existing lot has 19 feet of street frontage. The Commissioners expressed concern over the setback standards as proposed and the lack of public notification associated with allow deviations without a formal variance request. It was agreed that the variance process should be utilized for setback changes in order to provide public notification. Commissioner Pierce suggested that moving forward units should not be allowed to be further subdivided. Dominic Mauriello stated that parking would be a limiting factor on density on a lot. Commissioner Pierce asked Dominic Mauriello to going through the GRFA proposal. Commissioner Cartin inquired as to have GRFA is applied differently between town homes and condominiums when a lot is individually held or jointly held. Commissioner Pierce identified a difference between Vail Trails and the Vail Rowhomes. He is concerned with allowing the buildings to get larger than they currently exist. Discussion between the Commission and Dominic Mauriello occurred around the proposed GRFA and the inequities that exist currently with regard to 250s and interior conversions and whether or not an owner used their 250s prior to 2004 when GRFA was amended. Commissioner Kurz noted the positive effects of the proposed zone district include an incentive for redevelopment, the upgrading of existing properties, and equity in development rights. Commissioner Viele also identified that the goals of the proposed zone district should be to create an incentive for redevelopment and to create equity in development rights. He expressed his concern that the existing rules penalize those owners who maintained the status quo and did not already expand their units. He would like to see amendments that are fair and easy to regulate. He has not decided if a 1.5 GRFA ratio is appropriate, but it would end the current piece -meal approach of approving additions with variances, 250 Additions, etc. He noted that the proposed initial building eave height limits would help control the appearance of bulk and mass. Dominic Mauriello led a discussion about parking. He noted that a comprehensive redevelopment on any of the discussed properties was unlikely given the ownership patterns. Commissioner Pierce inquired as to any garage credits that this projects would be eligible for during redevelopment. Pa e 2 7 i20i2� 10 4 -2 -2 Commissioner Cartin noted concerns about allowing street level garages since they would create continuous paving from the street to the edge of the building. He believes this would create an undesirable urban appearance that is counter to the desired pedestrian appearance of the village. Dominic Mauriello noted that the garage GRFA credit could be eliminate for this district to prevent street level garages. Commissioner Kurz recommended decorative paving patterns and the removal of bollards to improve the appearance of existing parking. The Commissioners did not support allowing the street level of existing townhouses to be converted to garages. 5 minutes 2. A request for a work session on a major exterior alteration, pursuant to Section 12 -71 -7, Exterior Alterations or Modifications, Vail Town Code, to allow for the redevelopment of the area known as "Ever Vail" (West Lionshead), with multiple mixed -use structures including but not limited to, multiple - family dwelling units, fractional fee units, accommodation units, employee housing units, office, and commercial /retail uses, located at 862, 923, 934, 953, and 1031 South Frontage Road West, and the South Frontage Road West rig ht-of-way/U nplatted (a complete legal description is available for inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PEC080064) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 5 minutes 3. A request for an amendment to an Approved Development Plan, pursuant to Section 12- 61 -11, Development Plan Required, Housing Zone District, Vail Town Code, to allow for revisions to the required landscape plan and geologic hazard mitigation plan for the redevelopment of the easternmost 5.24 acres of the Timber Ridge Village Apartments; and a request for the review of a variance, from Section 14 -5 -1, Minimum Standards, Parking Lot and Parking Structure Design Standards for All Uses, Vail Town Code, pursuant to Chapter 12 -17, Variances, Vail Town Code, to allow for a crossover drive aisle width of less than thirty -feet (30') within the required parking structure, located at 1280 North Frontage Road /Lots 1 -5, Block C, Lions Ridge Subdivision Filing 1,and setting forth details in regard thereto. (PEC100018 /PEC100019) Applicant: Vail Timber Ridge L.L.C. Planner: George Ruther ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 5 minutes 4. A request for final review of conditional use permits, pursuant to Section 12 -71 -5, Conditional Uses: Generally (On All Levels Of A Building Or Outside Of A Building), Vail Town Code, to allow for the development of a public or private parking lot (parking structure); a vehicle maintenance, service, repair, storage, and fueling facility; a ski lift and tow (gondola), within "Ever Vail" (West Lionshead), located at 862, 923, 934, 953, and 1031 South Frontage Road West, and the South Frontage Road West rig ht-of-way/U nplatted (a complete legal description is available for inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PEC080063) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 Pa e 3 7/20i 2�10 4 -2 -3 5 minutes 5. A request for a final recommendation to the Vail Town Council for a zone district boundary amendment, pursuant to 12 -3 -7, Amendment, Vail Town Code, to allow for a rezoning of properties from Arterial Business District and unzoned South Frontage Road West right -of -way which is not zoned to Lionshead Mixed Use -2, properties known as "Ever Vail' (West Lionshead), located at 953 and 1031 South Frontage Road West and South Frontage Road West right -of -way, (a complete legal description is available for inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PEC080061) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 5 minutes 6. A request for a final review of a variance from 12- 71 -14, Site Coverage, Vail Town Code, pursuant to Chapter 12 -17, Variances, to allow for additional site coverage below grade, within "Ever Vail" (West Lionshead), located at 934 (BP Site), 953 (Vail Professional Building), 1031 (Cascade Crossing) S. Frontage Road / Unplatted; 862 (VR Maintenance Shop) and 923 (Holy Cross Lot) S. Frontage Road / Tracts A and B, S. Frontage Road Subdivision; 1000 (Glen Lyon Office Building) S. Frontage Road / Lot 54, Glen Lyon Subdivision (a complete legal description is available for inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PEC090035) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 5 minutes 7. A request for a final recommendation to the Vail Town Council for a proposed major amendment to Special Development District No. 4, Cascade Village, pursuant to Article 12 -9A, Special Development District, Vail Town Code, to allow for the removal of the Glen Lyon Commercial Site, Development Area D, (Glen Lyon Office Building) from the District for incorporation into the properties known as "Ever Vail' (West Lionshead), located at 1000 S. Frontage Road West/Lot 54 Glen Lyon Subdivision, and setting forth details in regard thereto. (PEC090036) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 5 minutes 8. A request for a final recommendation to the Vail Town Council for prescribed regulations amendments to Title 12, Zoning Regulations and Title 14, Development Standards, Vail Town Code, pursuant to Section 12 -3 -7, Amendment, Vail Town Code, to provide regulations that will implement sustainable building and planning standards, and setting forth details in regard thereto. (PEC090028) Applicant: Town of Vail Planner: Rachel Friede ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 5 minutes 9. A request for a final recommendation to the Vail Town Council for the establishment of a new special development district, pursuant to Article 12 -9A, Special Development (SDD) District, Vail Town Code, located at 303 Gore Creek Drive, Units 7, 8, 9, 10, 12, 13 (Vail Rowhouses) /Lots 7, 8, 9, 10, 12, 13, Block 5, Vail Village Filing 1, and setting forth details in regard thereto. (PEC090037) Applicant: Christopher Galvin, represented by Mauriello Planning Group, LLC Pa e 4 7/20/2 10 4 -2 -4 Planner: Bill Gibson ACTION: Tabled to July 26, 2010 MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 5 minutes 10. A request for a work session to discuss prescribed regulations amendments, pursuant to Section 12 -3 -7, Amendment, Vail Town Code, to Title 12, Zoning Regulations, Vail Town Code, and setting forth details in regard thereto. (PEC090017) Applicant: Town of Vail Planner: Rachel Friede ACTION: Withdrawn 5 minutes 11. A request for the review of a final plat, pursuant to Chapter 13 -12, Exemption Plat Review Procedures, Vail Town Code, to create Lot 10, Block 2, Vail Potato Patch, from Part of Lot 9, Block 2, Vail Potato Patch Subdivision (Red Sandstone Parking Lot), located at 715 North Frontage Road West/Lot 9, Block 2, Vail Potato Patch Subdivision, and setting forth details in regard thereto. (PEC100027) Applicant: Robert & Diane Lazier, represented by Jay Peterson Planner: Rachel Friede ACTION: Withdrawn 5 minutes 12. A request for a recommendation to the Vail Town Council, pursuant to 12 -3 -7, Amendment, Vail Town Code, for a zone district boundary amendment to rezone Lot 10, Block 2, Vail Potato Patch Subdivision, (formerly Part of Lot 9, Block 2, Vail Potato Patch Subdivision) from Medium Density Multiple Family (MDMF) District to the Housing (H) District, and setting forth details in regard thereto. (PEC100028) Applicant: Robert & Diane Lazier, represented by Jay Peterson Planner: Rachel Friede ACTION: Withdrawn 13. Approval of June 28, 2010 minutes MOTION: Kurz SECOND: Viele VOTE: 4 -0 -1 (Pierce recused) 14. Information Update The Commission inquired as to the Town Council discussion and denial of amendments to the 250 addition regulations. Bill Gibson gave a synopsis of the discussion and action. 15. Adjournment MOTION: Kurz SECOND: Viele VOTE: 5 -0 -0 The applications and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Town of Vail Community Development Department. Please call (970) 479 -2138 for additional information. Sign language interpretation is available upon request with 24 -hour notification. Please call (970) 479 -2356, Telephone for the Hearing Impaired, for information. Community Development Department Published July 9, 2010, in the Vail Daily. Pa e 5 7/20 210 4 -2 -5 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: Work Plan Update. PRESENTER(S): Stan Zemler ATTACHMENTS: Asset Inventory Economic Indicators Community Survey Document Council Goal Prioritization 7/20/2010 There's no comparison° Vail Summer Asset Inventory & Recommendation Prepared by Untraditional Marketing, October 9, 2008 Lm ntraditional marl<eting Pill �'Vail 2008 VLMDAC STRATEGIC ALLIANCES r +,ere5n0c .Pamv ASSET INVENTORY TABLE OF CONTENTS EXECUTIVE SUMMARY ..................................................... ............................... ii KeyFindings ........................................................................................ ............................... ii K ey Recommendations ....................................................................... ............................... iii ClosingThoughts ................................................................................ ............................... iii ASSET INVENTORY & VLMDAC STRATEGIC ALLIANCE OVERVIEW ................1 INTRODUCTION ......................................................................... ..............................1 The Town of Vail - Background ............................................................. ..............................1 Current Situational Analysis ................................................................ ............................... 2 Vail Strategic Alliance Plan ................................................................... ..............................3 Purpose of Asset Inventory ................................................................... ..............................3 Areasof Focus ..................................................................................... ..............................4 RECOMMENDATION FOR FUTURE GROWTH .............................. ..............................4 VailSummer ......................................................................................... ..............................4 INVENTORY...................................................................... ..............................7 TOWN STATISTICS ..................................................................... ..............................7 Location& Accessibility ...................................................................... ............................... 7 Population........................................................................................... ............................... 7 Visitors& Occupancy ........................................................................... ..............................8 INFRASTRUCTURE .................................................................... .............................10 Venues................................................................................................ .............................10 Facilities That Are Vacated for the Summer ......................................... .............................17 LodgingGroup Space .......................................................................... .............................19 INTELLECTUAL PROPERTY ....................................................... .............................19 Marketing............................................................................................ .............................19 Reservation Systems ......................................................................... ............................... 21 Programming.................................................................................... ............................... 21 Events............................................................................................... ............................... 22 Existing Vail Third Party Partners ...................................................... ............................... 24 Non - Profit & Not - for - Profit Organizations .......................................... ............................... 26 HEALTH & WELLNESS ............................................................... .............................28 Facilities............................................................................................ ............................... 28 Other Medical Specialties .................................................................. ............................... 33 Health & Wellness - Human Capital .................................................... ............................... 38 SPORTS & ADVENTURE ............................................................ .............................42 NaturalResources ............................................................................... .............................43 Sports & Adventure Human Capital ................................................... ............................... 45 SWOT ANALYSIS (Strengths, Weaknesses, Opportunities, Threats) ................46 VAIL SUMMER - SWOT .............................................................. .............................47 HEALTH & WELLNESS - SWOT .................................................. .............................48 SPORTS & ADVENTURE - SWOT ............................................... .............................49 APPENDIX: Vail Recreation District Partnership Recap 2008 ....................... A -1 LMLntraditional marketing i 7/20/2010 5 -I -2 N all. 2008 VLMDAC STRATEGIC ALLIANCES Thmsria,e pa&"' ASSET INVENTORY EXECUTIVE SUMMARY A partnership is more than a pretty face, deep pockets, or a nice house. A partnership is an involved formula that engages participating brands at every level of the game, not just at the fiscal or physical level. Vail has a great "name" in almost any conversation, and as Untraditional Marketing has engaged in conversations with prospective partners, the dialogue typically comes back to the same theme —the Vail name gets you in the door, but "what can you do for me" is the bulk of the discussion. Without tangible assets, a worthy partnership will continue to be void in summer marketing efforts. The 2008 Strategic Alliance Asset Inventory is the community's first attempt to identify Vail's summer assets related to the two brand pillars of emphasis identified in the 2009 planning process: Health & Wellness and Sport & Adventure. The following pages have led us to the following key findings and recommendations. Key Findings Vail Summer has occupancy opportunities across the board, with only minor exceptions. Strategic alliance impacts should not be limited to the shoulder months of summer as previously thought and be inclusive of July. There are strong brand perceptions of Vail as an adventurous destination, but the summer mountain product is actually limited and below Vail's world -class reputation. This observation is most prevalent among novice and baby boomer populations, the largest target populations within the luxury category. �3 Very few mountain adventure assets are available within the political boundaries of the Town of Vail. These restrictions are actually reducing the overall effectiveness of the summer marketing efforts, rather than protecting the town's lodging base as previously stated in prior administrations. �S The Vail community has a strong sports medicine offering that contains an underlying culture within the community, creating vitality as a community and as a destination. The traditional recreation products are plentiful, but lack the polish for destination demand. Vail Summer lacks a central location to assimilate information, recommendations, and ultimately bookings for adventure - related activities. Its summer information and reservation services are lodging -, shopping -, dining -, and thus politically- focused, not guest- focused. V I (untraditional marketing 7/20/2010 5 -1 -3 N ail. 2008 VLMDAC STRATEGIC ALLIANCES Thmsnacomparisom ASSET INVENTORY Key Recommendations Vail should focus strategic alliances on the months of greatest opportunity, mid June through September. Programs in mid - August and September must be targeted at the baby boomer population of empty- nesters. This aligns well with the Health & Wellness target market. Vail must recognize all activities within a day's drive as marketable assets. This shift will enhance the town's ability to generate overnight visitation. The current ordinance must be changed to accommodate these efforts. While developing its traditional soft adventure product, Vail must pay specific attention to activities that are available to the baby boomer and novice populations. Vail's greatest return on investment would be an enhanced on- mountain summer product with expanded mountain activities, lift access, and introduction of wildlife. �S The Vail Recreation District is spread too thin to offer world -class recreation products. The community should partner with the Vail Recreation District to focus on one to two world -class assets that are pertinent to the vision of the brand. The Ford Amphitheater should become the hub for Health & Wellness icon programming in the months of August and September. �S Vail should contract or operate an activity booking center out of the Arrabelle information booth, which is currently vacant. It is essential that this offering is guest - focused and free of any geographic restrictions. Closing Thoughts While Untraditional was asked to identify assets that are viable for partner integration for marketing purposes, we quickly realized that the community's biggest liability is a lack of world -class assets that fit the brand's expectation, let alone partner integration, within the two areas of concentration. The single greatest mission of the Strategic Alliances effort in the near term should be focused around authentic content within the two brand pillars of emphasis. Once this is established, then marketing assets can be leveraged on a world -class basis. V I (untraditional marketing iii 7/20/2010 5 -1 -4 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Thems no, cmPant" ASSET INVENTORY ASSET INVENTORY & VLMDAC STRATEGIC ALLIANCE OVERVIEW INTRODUCTION The Town of Vail - Background Vail is home to 5,939 permanent residents, plus another 5,000 part-time residents of vacation properties. Vail residents share and value a lifestyle that combines one of the best alpine resorts in the world with a friendly, small -town feel. There are 1,100 acres of open space, accounting for 30% of Vail's town -owned land; 350,000 surrounding acres of national forest, crowned by 5,289 skiable acres on one of the largest and best ski mountains in the world; 15 miles of recreation paths; countless special events; the highest- elevation botanical gardens in the world; and an outdoor amphitheater named after President Gerald Ford, who left his legacy and mark on Vail. Besides being one of the favorite mountain destinations in the world, Vail has a valley -wide community of talented, passionate people. Vail was founded as a ski resort in 1962, incorporated as a town in 1966, and became a Home Rule Charter in 1972. The Town of Vail has a council- manager form of government and is led by a 7- member town council elected -at- large. There is a designated council that advises the Town of Vail on marketing matters, The Vail Local Marketing Advisory Council (VLMDAC). Over the past ten years, the Town of Vail has embarked upon a monumental Billion Dollar Renewal that is revitalizing the energy and amenities in both the Vail Village and LionsHead. Vail Resorts has invested over $125 million in improvements to Vail Mountain alone, with $500 million invested in LionsHead and Vail Village updates. There will be vast public and private improvements, such as: The Front Door project, mountainside clubs, homes and condominiums in the Vail Village The Arrabelle at Vail Square, which has become a new hub of fresh activity in LionsHead The Ritz - Carlton Residences, situated just steps away from the proposed new Ever Vail gondola and new portal to the mountain The Four Seasons hotel and residence club Solaris, located in the heart of the Village — this new residence club will be adorned with posh recreational facilities including a movie theatre, an ice skating rink, and bowling lanes. Vail will offer 3,785 guest units in 2009, and this total will grow a further 17% by 2012, to 4,581 units. u vl (untraditional marketing 7/20/2010 5 -1 -5 /�Vail_ 2008 VLMDAC STRATEGIC ALLIANCES There5 no CdnijlBd"5 ASSET INVENTORY Vail's continued dedication and improvements to world renowned skiing, diverse shops and restaurants, luxurious accommodations, friendly neighborhoods, and breath - taking mountain views arguably make Vail the finest resort destination in the world. In 2009 Vail will take their credence a step further, creating a resort destination of elevated Health & Wellness through best -in -class alliances and community integration. These efforts will create experiences in residence that accentuate the Vail Summer offering during August and September. This strategic alliance effort will enhance Vail's summer messaging with clear points of differentiation for the short term, while offering significant sales growth opportunities in the next five years. Current Situational Analysis The Town of Vail is responsible for allocating annual lodging tax dollars to market the Vail Summer product from the day the ski mountain closes in April until it reopens in November. The number one goal is to drive heads in beds. To achieve that goal, the VLMDAC dedicates approximately $2 million dollars annually to their efforts and works closely with a variety of marketing expert vendors. Town of Vail Town Council & Vail Local Marketing District (VLMD) Vail Local Marketing District Advisory Council (VLMDAC) 10 Advisors Appointed by the VLMD Town of Vail Economic Developer Peeple's Ink HL2 Untraditional 7GroupSales ley PR Traditional Partnership ip Advertising & Brand Marketing Brand Agency Coordin ated, integrated marketing efforts amongst these groups to date have focused heavily on driving regional overnight travel to Vail, specifically Colorado's Front Range. In addition, destination travel has been market - specific through online and various traditional media efforts. Recent research conducted by Reach Advisors concluded that while Vail has a strong brand perception, there is nothing that is specifically driving travelers to Vail in the summer versus other mountain destination resorts. Currently there is no clear point of differentiation in the mind of the consumer. u vl (untraditional marketing 2 7/20/2010 5 -1 -6 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771MS na CMPad"s ASSET INVENTORY The recommendation is for Vail to build Strategic Alliances with other best -in -class brands. Brand alliances will begin to position Vail as the unquestionable destination within Health & Wellness, Sports & Adventure, and eventually Culture. Vail's expert specialty offering, married with top class amenities, will equal the ultimate transformational guest experience. Vail Strategic Alliance Plan In 2008 Vail will begin the Strategic Alliance process. There will be two brand pillars of emphasis for Vail: "Health & Wellness" "Sport & Adventure" Vail will align and co -brand with 2 to 3 partners in the short term that are synergistic with Vail's iconic and best of class status, while looking at 6 to 8 in the long term. These co- branded initiatives will further drive brand awareness and, more importantly, build participatory programming. Ultimately the Strategic Alliance plan will generate heads in beds in Vail's community and offer brand extensions for partners. Primary objective for Vail is heads in beds May — October. Initiatives will target affluent audiences generating overnight visitation. The portfolio of programs will be diversified to appeal to various genders and ages. All proposed programs will be co- branded marketing initiatives and not one -off events with unique points of differentiation. We will develop the marketing and basic facilitation resources for the Strategic Alliance efforts in 2009, but not to create new infrastructure. We will target 2 -3 partnership programs in 2009 that are estimated to generate 2:1 media value and $250,000 in lodging revenue. Purpose of Asset Inventory This paper is multi - faceted and will serve to benefit both the VLMDAC and their potential future Strategic Alliance partners. The VLMDAC and its vendors will now have a clear guide and catalog of resources they can leverage to further drive heads in beds. This information will eventually be cherry picked and utilized when developing customized Strategic Alliance proposals and plans. The Asset Inventory provides tools to serve as a brand litmus test in measuring the compatibility and profitability of future Strategic Alliances. In addition, Untraditional has dissected this information into a detailed SWOT analysis to deduce clear recommendations for Vail Summer in moving toward future Strategic Alliance growth. + vl wtraditional marketing 3 7/20/2010 5 -1 -7 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Thms no, cmpanson° ASSET INVENTORY Areas of Focus This paper focuses on key assets that serve as the backbone in structuring Strategic Alliance deals: Town Statistics Demographics, location, and visitor data reinforce the target audiences that Vail and potential partners are looking to reach through our marketing efforts. Infrastructure An outline of all potential lodges, vacant facilities, and group venues that can be utilized in developing new initiatives is a crucial selling point for potential partners. Intellectual Property Vail puts significant dollars and time against developing a strong marketing platform for the summer product. This includes marketing, website call to action, reservations, and concierge fulfillment. Both events and organizations in Vail are assets that can further attract and /or enhance Strategic Alliances. In addition, existing brands aligned with Vail intellectual properties can make sense on a larger scale alignment. Natural Resources Vail's greatest assets are the basis for its existence. This breaks down what resources exist and the access that is available to them. Facilities We have measured the availability, amenities, and echelon of facilities for both Health & Wellness and Sports & Adventure, in order to quantify existing capacity and growth potential. Human Capital Experts, personnel, and talent already present in the Vail Valley are crucial to the success and opportunity to form world -class Strategic Alliances. RECOMMENDATION FOR FUTURE GROWTH Vail Summer Through the rigorous Asset Inventory process, Untraditional Marketing has recognized prominent themes and areas of opportunity for Vail Summer. We will implement these recommendations in our Strategic Alliance approach and look to the VLMDAC to promote and implement these findings amongst the strategy and tactics of marketing vendors. Assimilation Build authenticity within Vail's community to create building blocks for health & wellness credibility. u vl (untraditional marketing 4 7/20/2010 5 -1 -8 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnocany d" ' ASSET INVENTORY Capitalize on existing businesses, hotels, spas, restaurants, health clubs, and medical community to create a community -wide Vail Health Marks program. This will be endorsed by a national partner community campaign. In result, front line staff and management will embrace and become evangelists to promote health & wellness. Work with lodging and VVP to attract groups within the health & wellness and sports sectors. Host a community -wide launch party to promote the Health & Wellness theme. On- the - Streets Messaging /Intercept Utilize the unused Arrabelle information booth as a sports adventure booking /activities hub. This will create an in -town ambassador and help to assimilate this message into the town. Reexamine the lodging and activity reservation system to offer a world -class full - service booking system. Create Vail Health Marks for all Vail restaurants to utilize on menus to point out healthy options. Marketing d� Capitalize on Vail's heroes and strategic partnerships to build authenticity and demand. Give Vail.com an expanded presence of messaging Vail as a Health & Wellness travel destination. Provide a major PR push behind Vail's focus and the heroes. Maximize Health & Wellness SEM. Position Vail's health & wellness within the State's messaging and campaign. Programming Build a collage of educational events among celebrity and strategic partners to strengthen Vail's offerings — the guest doesn't understand the difference and we can borrow equity. Focus on programming during times of the summer when businesses are open, facilities are available, and weather is more predictable. Align with partners who bring authenticity that can be messaged and further create an inherent theme of Health & Wellness in Vail. Look to non - profits that are encouraging healthier living and reaching audiences seeking out /enhancing this lifestyle. Utilize the Ford Amphitheater as a "campus" for Health & Wellness programming in August and September to create a branded "season." Look to offer national partnership solicitation assistance to the VRD to build world - class kids sport /adventure programming in prime family travel months. Look for wildlife opportunities to integrate nature more into the Vail summer product. Look to third party alliances to offer baby- boomer - appropriate soft adventure programming. Campaigning Vail Resorts has significant control over facilities and resources; consider how we can begin to work on business solutions to incent them to be a part of this movement u vl (untraditional marketing 5 7/20/2010 5 -1 -9 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5ri o dor ASSET INVENTORY Increase political pressure for extended summer gondola operation and look at possible subsidies, if needed, with "activity tax" Increase county -wide emphasis on enhanced trail system through USFS, County, TOV, and VRI Look to sub -lease Golden Peak if VRI is not willing to take the lead on developing the summer mountain product L vl (untraditional marketing 6 7/20/2010 s -1 -10 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5r10 &", ASSET INVENTORY INVENTORY TOWN STATISTICS Location & Accessibility Vail is located in a valley of the Rocky Mountains along the I -70 corridor 100 miles west of downtown Denver and 148 miles east of Grand Junction. The Town of Vail is home to 18 parks, which are comprised of 87 acres of parkland and open space. Vail has two pedestrian villages, Vail Village and LionsHead Village, with its community spreading from East Vail to West Vail. The town of Vail encompasses 4.5 square miles, surrounded by White River National Forest land, of which the ski mountain is prominently visible on the south center fraction of Vail's corridor. Travelers have various options in making Vail their destination: Vail /Eagle County Airport (EGE), located approximately 26 miles west of Vail on I -70, provides air service from virtually every U.S. city. Airlines serving Vail/Eagle County Airport with nonstop flights include American Airlines, Continental Airlines, Delta Airlines, Northwest Airlines, United Airlines, and US Airways. Services from major U.S. cities provide convenient connections for international travelers. Car rentals, taxis, and shuttle services are available at the airport. Vail Valley Jet Center is a part of EGE located 40 minutes west of Vail. The Jet Center assists private aircraft travelers with aircraft storage and services. The jet center provides 7 acres of ramp parking, over 110,000 square feet of hangar space, catering services, flight planning assistance, aircraft maintenance and cleaning, and full concierge services. Denver International Airport (DEN), located approximately 120 miles east of Vail, provides easy access to Vail via well - maintained I -70. DEN serves as a nonstop destination for numerous national and international flights. Car rentals, taxis and shuttle services are available at the airport. Population According to ESRI Business Solutions, the population of Vail is forecast to experience steady growth to 7,136 in 2011, at a rate of 2.02% annually, which is significantly higher than the national average of 1.3 percent. The largest age segments experiencing population growth are 25- to 34- year -olds, at 37.9 %; 35- to 54- year -olds, at 27.9 %; and 55- to 64- year -olds, at 10.2 %. Vail is very well educated, with 60.9% of the population having either a Bachelor's or Master's degree — nearly double the average in Colorado, and triple the national average. u vl (untraditional marketing 7 7/20/2010 5 -1 -11 'Vail. 2008 VLMDAC STRATEGIC ALLIANCES �s�6,• ASSET INVENTORY Eagle County is projected to have a population of 57,881 by 2010, with approximately 10% living in the Town of Vail. Visitors & Occupancy Visitors Vail Visitors -Age Breakdown 2000 Vail has an extremely strong visitor demographic both Summer Census summer and winter. The most recent study, conducted in 2 007 Data 2007, found that we are seeing more empty- nesters come to <18 0. 3% 2 6.0% Vail in the summer — and they are participating in our 18 - 1.0% outdoor recreational activities more than ever. Guests are 21 -24 4.2% 9.4 still coming with their families, as well: 30.8% visited with ° ° their families. Vail's guests have a very high median HHI in 25 -34 19.0 /° 14.2 /o the summer, $208k, with 66% of the age base split rather 35 -44 24.6°x° 16.1°x° evenly between the 25 -54 segments and an almost equal 45 -54 22.4% 13.3°x° split between men and women (58.7% male, 41.3% female). 55 -64 16.4% 8.6% Visitors come to Vail during the summer primarily for rest 65+ 12.1% 12.4% and relaxation (63 %) followed by enjoying the natural Total 100.0% 100.0% beauty of the Rocky Mountains (57 %). 707 ° lo 60 ° lo 50 ° lo ° lo 407 ° lo 307o- ° 10% 0% _ � - c t s c $ 6 W f%f t U } N W a Top 15 Vail Visitor Activities u marketing 8 7/20/2010 5 -1 -12 Nail 2008 VLMDAC STRATEGIC ALLIANCES Mere snommparrs ASSET INVENTORY Guests are one of Vail's largest marketing assets. Not only will a guest with a higher recommendation have a higher propensity to return, but will actively promote the resort to other prospective guests - the most effective form of marketing. A Net Promoter Score of 75 is considered to represent world -class loyalty. Vail Winter 2007 NPS Score Summer 2007 Net Promoter Score Vail Winter 2005 NPS Score Summer 2005 Net Promoter Score i Destination Travel & Top States Vail sees most visitors from in- state, but also sees consistent streams of travelers from specific other states year over year. Key Visitor Origin by State Summer 2007 2005 2002 1999 1996 CO 30.0% 46.6% 32.0% 31.0% 28.0% TX 8.3% 4.8% 10.0% 9.0% 9.0% CA 5.7% 4.9% 4.0% 5.0% 6.0% FL 5.0% 2.1% 4.0% 4.0% 4.0% IL 4.1% 4.0% 4.0% 6.0% 6.0% NY 3.4% 3.1% 3.0% 3.0% 3.0% KS 2.8% 1.9% 4.0% 2.0% 2.0% AZ 2.0% 2.3% 3.0% 3.0% 2.0% MN 1.9% 1.6% 2.0% 3.0% 3.0% WI 1.9% 0.7% NA NA NA PA 1.9% 1.4% 1.0% 4.0% 2.0% GA 1.5% 0.8% NA NA NA MO 1.5% 2.6% 3.0% 3.0% 3.0% IA 1.4% 1.9% NA NA NA NJ 1.3% 0.8% NA NA NA OH 1.3% 2.0% 1.0% 3.0% 2.0% OK 1.3% 0.9% NA NA NA MA 1.2% 1.1% 2.0% 2.0% 2.0% LM Lintrad iti ona I marketil . 9 7/20/2010 5 -1 -13 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Them'sna ad" ' ASSET INVENTORY Occupancy Vail Summer has many occupancy opportunities, with the highest summer rate being 52% of capacity during the month of July. In addition, Vail Summer offers attractive ADRs across the board, with the highest rate in July being $178 compared to a winter rate high of $583. This is a major selling point and provides ample opportunities for Strategic Alliances to be targeted throughout the summer. In addition, by 2012 guest units will grow by 17 %, including many with world -class properties. ©Histortc.Ac[ual Occup. Rate {2007A8 seas©a) Occup. Rate as of: September 30 ,2008 (2F106i09 season) Chard - ©ccupancy Rate ® Cccup. Rate as of: September 30, 2007 (20071013 season) 100% Percent Change in YTD Occ. Rate a fi3% ' 69% 6096 0 _ 5G% 42 % 45% 40 %4554 60 44% :: % 4 Jfi% .141 33% 35% dC% 20 %19% 20% 26% � h. 20% u 1 ,,,,, 096 690 740 9 *0 �r d °•6 0% r -8% -10% - - 9 %��► -8% -12% -2C% ~� -9 °•5 -2C% -18 6 24% -20% -40% -4646 April May June July August September October November December January February March Forecast 4 Historic 1 Forecast ------------------------ -- - -- * months total �ADR ..f September 30, 2008 (2008109 season) �ADR m*U September 30 ,2007 (200 0 season) Chart 2 - Average Daily Rate ® Historic Actual ADR {200'7708 season) 5% -dr—P—t Change in YTD ADR 2% 2' _ �0 °a ti a' `�' 0% a 5500 -3% -3% _ 5400 -5% -5% -7% a 5300 -�' n Q 10 %r 5200 5100 f ..s -15% $O -20% April May June July August September October November December January February March Forecast if months total Historic Forecast ----------------------- - - - - -� INFRASTRUCTURE Venues Recreational Vail has a variety of public and private recreational facilities. These facilities are assets that can be hugely leveraged with partners. In return, partners can provide enhanced content and brand equity that will further boost the guest experience in Vail. There are paved recreation paths that run from East Vail to West Vail, located alongside the North and South Frontage Roads. Recreation path improvements occasionally necessitate path closures. Below is a detailed list of all recreational venues, their specs, and recommended partner uses. u vl uitraditional marketing 10 7/20/2010 5 -1 -14 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771ems no wmpad"a ASSET INVENTORY Dobson Ice Arena – operated by VRD This space is a multi- functional ice rink arena located between LionsHead and Vail Village. This is the largest weatherproof space and lends itself well to conferences, concerts, and events. It can also work well for a team training facility. Features ❖ 35,000 sq. ft. multipurpose facility ❖ Concession – Happy Valley Grill ❖ 600 sq. ft. multipurpose room - vacant in (no other vendors allowed) summer ❖ Restrooms ❖ 3,000 maximum capacity, 750 ❖ Loading Dock permanent seating ❖ Largest special event/ conference venue ❖ Auditorium, sports arena, or convention in the TOV facility event flooring capability ❖ Adjacent to library and hospital ❖ Locker rooms Donovan Park – operated by TOV This venue is located outside of the pedestrian villages but is accessible by bus, car, and bike path. The event building is often occupied, but there is adjoining recreational space with some use parameters. Due to this space being well outside the pedestrian villages, it would be a better fit for programs that need multiple spaces /fields or open space with an adjacent high -end facility. Features ❖ Modified soccer field for training, not ❖ Outdoor gas fire pit full -size for games ❖ Playground ❖ Basketball court ❖ Restrooms ❖ 50 acres of open space - not available ❖ Free parking for exclusive rental Ford Park – operated by VRD The park space encompasses a variety of outdoor recreational fields, manicured gardens and children's play areas. Ford Park is accessible by foot, bike, bus or car and perfectly framed by vistas of the Gore Range. This is Vail's largest flat open field space and all elements within Ford Park are managed and operated by the Vail Recreation District. Health & Wellness and Sports Adventure partners can look to these assets as ideal settings for specific sporting events, hospitality and education. Features ❖ 39 acres – Vail's largest recreation area ❖ 3 softball fields – convertible to soccer or lacrosse fields (2 full -size games) ❖ 8 clay tennis courts – said to be the best clay courts in Colorado ❖ Vail Tennis Center – occupied by VRD offices ❖ Full -sized soccer /rugby field ❖ Open grass picnic area with picnic tables (by Betty Ford Alpine Garden) ❖ Children's Playground ❖ Betty Ford Alpine Garden ❖ Vail Nature Center & Trail (detailed below) ❖ Public Restrooms ❖ Ford Parking Lot —can be used as concert venue u — nuntraditional marketing 11 7/20/2010 5 -1 -15 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Thems no cmpad" ' ASSET INVENTORY Piney River Ranch (outside of the TOV on National Forest land) — operated by private /ease ho /der Piney River Ranch Piney River Ranch is located I I miles into the White River National Forest on the south side of I -70. It can be accessed by an unpaved road. The ranch provides a very secluded space with a perception that it is located worlds away from Vail. Piney is ideal for day trips and can serve as a huge asset in the health and wellness category for rehabilitation and programming. Features ❖ Horseback riding ❖ Volleyball ❖ Canoeing and kayaking ❖ Badminton ❖ Fishing ❖ Horseshoes ❖ Hiking Trails ❖ Restrooms ❖ Eating facility Vail Gymnastic Center — operated by VRD The Center is a facility with a schedule that is not filled to capacity. It is a unique indoor facility that provides opportunity for rehabilitation, training, and team building events. Features ❖ 8,742 sq. ft. facility with a 1,200 sq. ft. multi - purpose room ❖ Foam pit ❖ Gymnastics offices ❖ Restrooms ❖ Some programs, but enough unused capacity to schedule in more Vail Golf Club — operated by VRD The only golf course in Vail, this venue can easily cater to groups and special programming. This venue is weather dependent and typically operates from mid -May through October. Features ❖ Golf club clubhouse with store, locker rooms, bar and grill ❖ Driving range ❖ Happy Valley grill and bar ❖ Small room next to restaurant that could be made semi - private for groups Vail Nature Center — operated by VRD This space is nestled along the Gore Creek, with access by foot and car. It is not groomed terrain but provides structure in an authentic yet accessible outdoor space. Wellness and educational nature programs would find this space idyllic. Features ❖ 7 acres of naturally inhabited and grown land with nature paths and marked educational signs ❖ Educational center ❖ Temporary tent with bench seating and fire pit Limited running water ❖ Limited restrooms u vl (untraditional marketing 12 7/20/2010 5 -1 -16 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771ems no cmpansm' ASSET INVENTORY Vail Tennis Center — operated by VRD These venues are currently underutilized and have huge multipurpose potential for alternative sports. If tented, they could also provide functional, centrally located weatherproof space. Features 2 hard courts at Golden Peak 2 hard courts at Booth Falls (next to VMS) 8 clay courts — noted as the best clay courts in Colorado Vail Whitewater Park — operated by TOV Vail's whitewater park, in the center of Vail Village at the Gore Creek Promenade, allows kayakers of all skills to enjoy a scenic stretch along the Gore Creek. The state -of -the -art bladder system ensures ideal water flow during all seasons for freestyle boating. This park can be used for exhibition, team building, and kayaker development. Features Bladder system and riverside control box Spectator seating Vail Mountain — operated by VR/ All space on Vail Mountain is operated by Vail Resorts, Inc. in agreement with the White River National Forest. There is an immense amount of underutilized space on Vail mountain during the summer. The space ranges from the base of the mountain into the back country. Vail Resorts is a crucial partner to have in the mix as the Town of Vail looks to further develop strategic alliances. Features 16 maintained mountain biking trails 8 maintained hiking trails 2 operated lifts with bike haul — Vista Bahn to the east side of the mountain and the Gondola to the west side of the mountain Summer maintenance and construction occurs annually Adventure Ridge — operated by VR/ Guests reach this activity space by gondola or hiking (2 hr minimum). It is a hub for soft adventure and private and public events including Friday Afternoon Club. Partners such as MTV have based programs and satellite studios out of this space in the past. Features Offices and event space Scenic outlooks Large outdoor deck for dining with Wedding deck mountain views Dining Dino Dig Restrooms Disc golf Accessible by gondola and open during Volleyball the gondola operational times and Horseshoes dates; weather can be a hindering factor Rebound trampoline in the schedule uvl mtraditional marketing 13 7/20/2010 s -1 -17 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771emsnacmpadson° ASSET INVENTORY Parks The Town of Vail maintains 18 parks spread throughout Vail's neighborhoods and villages. The additional parks listed below have varying amenities and can all be utilized in strategic alliances. Bighorn Park Red Sandstone Park ❖ Fitness path ❖ Picnic Area ❖ Open turf ❖ Playground ❖ Picnic area ❖ Restrooms ❖ Shelter ❖ Sand Volleyball ❖ Playground •'• Restrooms Roger Staub Park •'• Open Water Booth Creek Park Natural area Stephens Park Playground Open Turf ❖ Tennis courts Playground ❖ Shelter Buffer Creek Park ❖ Restrooms ❖ Open turf Ted Kindel Park ❖ Picnic area Playground Open water ❖ Restrooms Vail Memorial Park Ellefson Park ❖ A place where those who lived in or Open turf loved the valley can be memorialized. �• Playground Any current or past resident of Vail or Eagle County and anyone who feels an ❖ Shelter emotional connection with the region is Gore Creek Promenade invited to purchase a memorial Open turf inscription and place or scatter ashes in ❖ Whitewater park the memorial park. Intermountain Park Willow Park ❖ Open turf Picnic area ❖ Athletic field Mayors Park ❖ Multipurpose field ❖ Passive Area Restrooms Pirate Ship Park Sand volleyball ❖ Picnic area ❖ Playground shaped as a pirate ship uvl fitraditional marl<etinq 14 7/20/2010 5 -1 -18 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnacmpadson° ASSET INVENTORY Other Vail has an assortment of public and private venues that can be used as facilities for specific events and /or ongoing programming. Public Betty Ford Alpine Garden — operated by VRD & the BFAG The Gardens are easily accessible by foot path and bike but do not have direct vehicle access. They are highly maintained with bountiful, blooming arrangements. This serene, pristine venue can translate to many health and wellness programs. World's highest - altitude botanic gardens 3 acres Gore Valley School House Children's alpine garden Can be rented out for private parties Checkpoint Charlie — operated by TOV Open area in town that can be transformed and permitted for events Works well for a stage and tent setting Parking in Vail Village Parking structure Donovan Pavilion — operated by TOV High -end public facility in West Vail built in 2003 that is reminiscent of an alpine mountain lodge Limited availability for leasing/ renting 5,205 sq. ft. pavilion holds 350 standing or 250 seated 3,040 sq. ft. terrace seats 110 Conference room 272 sq. ft. state -of -the -art catering kitchen Outdoor fire pit Free parking Gore Creek Drive to Bridge Street — operated by TOV Can be transformed and permitted for events Red Sandstone Elementary — operated by VRD & TOV Gymnasium —joint use agreement between TOV, VRD and Eagle County School District Stage —joint use agreement Joint use of Gym Room 157, storage area in NW corner of gym, restrooms Exclusive use by TOV and VRD of Multi - Purpose Room 239 and Storage Room 241 Athletic Field — joint use agreement between TOV, VRD and Eagle County School District; VRD uses it as a practice field, because it is too small to be used for game play Next to Gymnastics Center Limited parking No air conditioning in school u vI (untraditional marketing 15 7/20/2010 5 -1 -19 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Plenas no, cmpanson° ASSET INVENTORY Youth Services Facility - operated by VRD Upstairs activity space Not ADA compliant; possible construction summer 2009 Preschool room Imagination Station Youth services offices Kitchen facility - very limited Restrooms Vail Library - operated by TOV Community room Located between Vail Village and LionsHead Reading pit Surrounded by outdoor green space next to bike path Private Colorado Ski and Snowboard Museum and Hall of Fame - operated by the museum non-profit Capacity 125 Gift shop Located in the Vail Village parking structure Features historical memorabilia Eagle's Nest - operated by VRI On top of the mountain - accessible by gondola, hiking, or 7 -mile access road Accommodates up to 400 people Restaurant - pub fare food Ford Amphitheater- operated by Vaii Valley Foundation 42 feet wide by 56 feet deep Rain protected, wooden surface stage 1,260 covered seating plus 1,500 lawn seating Fully furnished green room with showers 4 private dressing rooms Stage office (computer, fax, phone) 20' x 40' carpeted rehearsal area below stage Available for rent Located within Ford Park Orchestra pit to be added by summer 2009 Game Creek Club - operated by VRI Available for week -long buyouts Semi- private high -end space Accessible by gondola and open during the gondola operational times and dates Main dining room seats 120; bistro seats 60 u vl (untraditional marketing 16 7/20/2010 5 -1 -20 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There no cmpad"s ' ASSET INVENTORY Nature Discovery Center - operated by VR/ Yurt adjacent to Eagle's Nest (top of gondola) Gore Range Natural Science School Partnership Piney River Ranch - operated by private /ease ho /der Piney River Ranch 1 outdoor event deck that seats 175, overlooking Piney Lake and Gore Range backdrop 2 covered pavilions that seat up to 250 people Catering from Piney River Ranch available Facilities That Are Vacated for the Summer There is vast unutilized public and private space throughout the Town of Vail during the summer. These spaces have been consistently vacant and provide the greatest opportunity to be further maximized during the summer months. East Vail Vail Mountain School 3000 Booth Falls Road Soccer field (synthetic grass) 400 -seat theater Small clubhouse Parking lot, possibility to set up tents or concert Private school, could be possible to do programs in the summer Cafeteria Directly below Booth Falls trailhead Adjacent to Booth Tennis Courts (2, hard) owned by TOV Golden Peak Golden Peak Open Field Utilized during Teva Mountain Games Golden Peak Lodge Building GP Grill Cross- country ski office Ticket Sales office Public Restrooms Children's Ski School/ Children's Center Some training programs in the building Golden Peak Passport Club Ski Club Vail Clubhouse u vl Iuntraditlanal marl<etinq 17 7/20/2010 5 -1 -21 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnacmpanson° ASSET INVENTORY Vail Village Mountain Plaza ❖ Coffee house ❖ Outdoor patio ❖ Vail Snowsports School ❖ Public restrooms ❖ Ticket office ❖ Only used on Friday, Saturday, and Sunday for Vista Bahn tickets ❖ Computer /office capabilities ❖ Excellent location for a check -in or registration area d• Old lift ticket office across from mountain plaza is vacant Grassy Area at the base of the Vista Bahn •A Between Los Amigos and Mountain Plaza Building Sharpshooter Imaging ❖ Vacant for summer ❖ 244 Wall Street ❖ Same building as the old lift ticket office, which is also vacant LionsHead Ticket Office Vacant, but small Vail Square at Arrabelle ❖ Private, owned by Arrabelle ❖ Available for rent, contact John Dawsey ❖ No power available, would need to bring generators if needed ❖ Wide open area ❖ Benches surrounding area ❖ Upper deck overlooks area ❖ 2 Fire pits up on the stairs ❖ *Excellent for performances, great viewing area Vail Ski and Snowboard School Management Offices ❖ A few very small vacant areas could be used for office needs East LionsHead Circle ❖ Tent placement for festival or event Other Climbing Walls d• Vail is home to two of the largest competition climbing walls that sit idle all summer in storage u vI (untraditional marketing 18 7/20/2010 5 -1 -22 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnacmpansm' ASSET INVENTORY Lodging Group Space Some of Vail's strongest assets reside within the private hospitality sector. The meeting /banquet space serve as short -term options for partners. We can also look to specific properties as we calculate partner needs. Antlers Manor Vail ❖ 8 conference rooms ❖ 9 conference rooms ❖ 483 sq. ft. to 2,120 sq. ft. 735 sq. ft. to 3,500 sq. ft. Arrabelle Marriot Vail ❖ 9 conference rooms ❖ 21 conference rooms ❖ 480 to 2,280 sq. ft. ❖ 250 to 8,286 sq. ft. Cascade Resort Montaneros 26 conference rooms .;. • 5 conference rooms ❖ 825 sq. ft. to 19,234 sq. ft. — largest 800 to 3,070 sq. ft. function room in Vail Valley Sonnenalp Evergreen 14 conference rooms ❖ 10 conference rooms ❖ 292 to 4,265 sq. ft. ❖ 4,000 sq. ft. meeting space Vail Plaza Hotel Holiday Inn- Apex 12 conference rooms ❖ 1 conference room ❖ 378 sq. ft. to 3,795 sq. ft. ❖ 2,700 sq. ft. Vail Racquet Club Lionsquare Lodge 1,100 sq. ft. conference room ❖ 5 conference rooms ❖ 5,000 sq. ft. outdoor terrace ❖ 800 sq. ft. to 3,070 sq. ft. ❖ Terrace overlooks a 17,000 sq. ft. park Lodge at Vail available for use 17 conference rooms Park also has a 2,000 sq. ft. stone patio 9,200 sq. ft. total meeting space available for use INTELLECTUAL PROPERTY Marketing Vail has a variety of interwoven entities that contribute to marketing the brand and its products. The marketing capital that the Town of Vail controls can be a huge asset to future strategic alliances. Partners will have an opportunity to be a part of existing messaging and will work with VLMD vendors to create a customized plan to market the alliance. Web The call -to- action in all Vail summer marketing materials is Vail.com. The domain is owned by Vail Resorts and operated by a third party webmaster vendor. Vail.com is a split u — nuntraditional marketing 19 7/20/2010 5 -1 -23 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5rio dor ASSET INVENTORY winter /summer site that is in the initial stages of being fully revamped by the end of 2009. All summer promotions are highlighted on the website and connect directly to a booking engine for all guest reservations. As we move forward with strategic alliances, we need to clarify the boundaries of the web content the VLMD can control and where partner exposure parameters lie. Direct, traceable ROI is also crucial to further building both the brand and strategic alliances. The VLMDAC should ensure that these tools are present in the site update per their annual monetary investment. Email Currently Vail sends out 5 template emails to a mix of VRI (80k) and VLMD (7k) guests promoting the Vail summer product with monthly, targeted highlights. Vail summer messaging has some restrictions for emails distributed to the VRI database. A strong strategic alliance partner will help grow the Vail Summer proprietary database, which will in effect allow greater messaging liberties. Media National and regional guests are intercepted continuously throughout the summer through online /SEM, radio, and print media. Vail's immersion into the strategic alliance arena will begin to morph the overall brand messaging in the future. Depending on the partner messaging, we will look to possibly allocate some of the weight toward promoting the strategic alliance initiatives. Promotions The VLMD has developed promotions to invigorate reservations during two need periods, mid -May through mid -June and mid - August through mid - September. Spa'd at Vail highlights Vail's many spa amenities and early season spa /lodging bargains. Vail at $81.50 is a pun for Vail's signature elevation and drives guests to eat, The Time is Right. stay, and play in Vail for the price of $81.50 each. The So is the Mce. VLMDAC envisions integrating future partners into these A 15 programs. SEPT 1 Group Sales There is a dedicated effort to attract groups to Vail during the summer. This team is highly versed in attending to vail°com group needs and making all arrangements. The group sales 'erreserr'deas team is an added benefit as we look to bring in strong c --� — partner programs that will have group dynamics and a variety of hospitality needs. €` Public Relations Editorial media is a huge driving force behind reaching guests. Vail summer has a dedicated PR team that works year round to pitch media and tell the Vail Summer story. Partner brands initiatives are positioned to be a large part of the Vail Summer story portfolio. There will be great opportunities for partner PR collaboration. u vl (untraditional marketing 20 7/20/2010 5 -1 -24 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES mm'sriac par6w' ASSET INVENTORY Reservation Systems Guests have a variety of options to make their Vail reservations. As the VLMD looks to future fulfillment for strategic alliance initiatives, it is imperative that there is a streamlined call to action and complete one -stop resource for guests available 7 days per week. Untraditional Marketing will work with the brand partners and reservation vendors to identify reservation needs and ideal formats /solutions. Guest options currently supported and advertised by the VLMD are as follows: VBCR (Vail Beaver Creek Reservations): This is the current call to action and back - end reservation booking system for Vail summer guests via the web or phone. VBCR loads and traces all rates and reservations. They are commission -based with seasonal turnover. VBCR must transfer guests to the Concierge at Vail to fulfill activities involved with Spa'd at Vail and Vail at $81.50. Concierge at Vail: This program is commissioned by the VLMD and run by the Vail Valley Partnership. The Concierge is open 9am — 5pm, 7 days per week, offering guests complimentary concierge services over the phone and via email. Vail Summer marketing message relies on the Concierge at Vail as a second call to action beyond Vail.com. It is intended to provide a personalized, polished customer service experience. Currently, for VLMD summer promotions, the Concierge must transfer guests to the VBCR for any lodging needs and vice versa. Other guest options for both lodging and activities: • Direct to property • Vail Valley Partnership • Vail info booths • Private booking engines • Outside concierge /travel agent Programming The facilities detailed above also have a full array of compelling programs that draw upon Vail's natural resources and resident and guest needs. These programs offer major opportunity for strategic alliance partners. The infrastructure is already intact; a partner will only enhance and further develop the programs to resonate with guests as transformational experiences. Below is a top line list of available existing programs. Sports /Camps The Learning Camp — learning disabilities camp Vail Mountain Bike Camp Vail Valley Soccer Club Mountain Divas — The Spa at Vail Mountain Lodge u vl uitraditional marketing 21 7/20/2010 5 -1 -25 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5ri o dor ASSET INVENTORY VRD (see appendix for detailed 2008 VRD facility usage & participation numbers) Tennis camp Bob Johnson Hockey School Skating camp Eagle Explorers Junior Naturalist Baseball camp Program Golf camp Youth services Lacrosse camp Camp Eco Fun Soccer camp Camp Vail Skateboard clinic Prekamp Vail Hockey clinic Extreme Camp Vail — ages 8 -13 Vail Invitational Figure Skating Vail Symposium —Vail Valley The Vail Symposium offers affordable, educational, thought - provoking and diverse programs to the Vail Valley. The Vail Symposium is a grassroots, non - profit organization that has been part of the life and history of Vail since 1971. Events In addition to programming, Vail has a designated group, the CSE (Commission on Special Events), that selects and funds events in Vail throughout the year. Events enrich the guest experience and can also drive heads in beds. The 2007 summer survey notes that 8% of visitors in Vail are there for an event. The wide spectrum of events provides further opportunity for strategic alliance integration, exposure and leveraging. Below is the 2008 calendar, this listing will shifting slightly year over year receiving approval in Q4 for the following year. 2008 Events Calendar June 2008 Tuesdays, from June 17 through August 19: Hot Summer Nights Sundays, from June 15 through September 7: Vail Farmers' Market and Art Show 5 -8 TEVA Mountain Games 5 -8 IFSC World Cup at the Teva Mountain Games (Climbing) 7 Colorado Children's Chorale at Seibert Circle 7 Colorado Children's Chorale at Ford Amphitheater 13 -15 King of the Mountain Volleyball 14 SBPP: Secret Garden/Meadow Drive Annuals Sale 17 -20 Warrior Lacrosse Tournament 21 BBQ Bonanza: Vail Village 25 Davos Mountain Bike Race (VRD) 25 - Aug 2 BRAVO! Vail Valley Music Festival 25 - July 3 BRAVO! Vail Valley Music Festival: Rochester Philharmonic 28 Bike Ride: Aspen to Vail 28 - July 6 Vail Lacrosse Shoot -Out 29 Jazz at the Market Noon 30 Bells and Butterflies — Alpine Gardens 20 Anniversary Celebration luntraditional marketing 22 7/20/2010 5 -1 -26 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771emsnacampadson' ASSET INVENTORY July 2008 Tuesdays: Hot Summer Nights Wednesdays: Real Raptors & Their Stories on Gore Creek Promenade Saturdays: Starry Nights at Vail Nature Center Sundays: Vail Farmers' Market and Art Show 4 America Days: Parade, Patriotic Concert, Fireworks at Dark 4-6 Vail Library Book and Bake Sale 4 -14 BRAVO! Vail Valley Music Festival: The Philadelphia Orchestra 5 High School Musical on Ice at Dobson 6 La Sportiva Vail Hill Climb: Start at Mtn Haus 11 SBPP: Alpine Bank at Vail Village Inn Plaza 11 LH Friday Afternoon Club 12 Triple Bypass Bicycle Tour- passing through only 13 Children's Theater /GFA at Wizard of Oz 15 BRAVO! Brass Quintet /Arrabelle Square 17 BRAVO! Vail Valley Music Festival: National Repertory 17 Childrens' Theater/Wizard of Oz 18 LH Friday Afternoon Club 18 -25 BRAVO! Vail Valley Music Festival: New York Philharmonic 19 -20 Colorado Co -ed Softball Tournament 21 BRAVO! Brass Quintet /Gore Creek Promenade 23 Vail Mountain Grind Mountain Bike Race 24 BRAVO! String Quartet /Arrabelle Square 25 LH Friday Afternoon Club 5 -8pm 26 -28 Courage Classic Bicycle Tour - passing through 26 -28 Vail Invitational Soccer Tournament /VRD 27 - Aug 10 Vail International Dance Festival 31 - Aug 28 Thursdays: Jazz at Vail Square August 2008 Tuesdays, through Aug 19: Hot Summer Nights Wednesdays: Real Raptors & Their Stories, Gore Creek Promenade Thursdays: Jazz at Vail Square (free) Saturdays: Starry Nights 8 -9 pm at Vail Nature Center Sundays: Vail Farmers' Market and Art Show 1 LH Friday Afternoon Club 1 -3 Rocky Mountain Antique Festival (LH) 2 Copper Triangle - passing through only 1 -3 Kick -it 30 Soccer Tournament 1 -3 Colorado Clay Court Tennis Championships at Ford Park 3 Jazz at the Market Noon 7 Dancing in the Streets: Vail International Dance Festival 8 LH Friday Afternoon Club u vl uitraditianal marketing 23 7/20/2010 5 -1 -27 /Nail_ 2008 VLMDAC STRATEGIC ALLIANCES Thems no cmpanson" ASSET INVENTORY 8 -10 Vail Arts Festival: LionsHead Plaza and Arrabelle Square 15 -17 Vail Streets Sale 29 -30 Trans Rockies overnight in Ford Park 29 -31 Gourmet on Gore 29 - Sep 1 14 th Annual Labor Day Weekend Jazz Party 31 Rotary Duck Race: Gore Creek Promenade September 2008 5 -7 Oktoberfest in LionsHead 6 Sonnenalp Casual Classic 7 Vail Farmers' Market and Art Show 12-13 Colorado Relay (transition in Ford Park) 12 -14 Oktoberfest in Vail Village 12 -13 Colorado Relay (overnight - passing through) 19-20 Colorado Grand: LionsHead Mall and Arrabelle Square 27 LionsHead Chili Cook -Off October 2008 4 -5 9th Annual Vail Valley Challenge Cup (Soccer) 31 Trick -or -Treat Trot Existing Vail Third Party Partners Events not only deepen the guest experience, they open doors to future strategic alliances. Many of the events have existing brand partners. We can look to further extend their affinity with Vail beyond the event. In addition, it is important to be aware of competitor brand partners and where we may run into parameter issues. This list will help Untraditional properly structure partner contracts and help alleviate possible unforeseen competitive issues. Vail Recreation District (see appendix for detailed list of all VRD sponsors) Tournaments with National Sponsors Tourism Organizations La Sportiva Vail Local Marketing District Joint Juice Vail Chamber and Tourism Bureau Gatorade Vail Chamber and Business Association RedBull Vail Resorts Budweiser Rocky Mountain Bicycles Alternative Providers Local Clubs Private Health and Fitness Clubs School District Ski Club Vail Vail Club 50 Skating Club Vail Jr. Hockey Cross- Country Skiers unntraditional marketing 24 7/20/2010 5 -1 -28 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnocamaansm' ASSET INVENTORY Vail Valley Partnership ❖ Alpine Bank ❖ Greg Norman California Estates ❖ Comcast ❖ American Airlines ❖ Denver Newspaper Agency ❖ Coors Brewing Company ❖ East and West Partners ❖ Polartec ❖ Open Hospitality Partners ❖ Vodka14 ❖ Davis Audio Visual Vail Valley Foundation ❖ Bud Light ❖ Charles Schwab ❖ Volvo ❖ US Bank ❖ American Airlines ❖ Wells Fargo ❖ Pepsi ❖ Princess Jewelers ❖ Honda American National Bank ❖ Game Stop Grey Goose Vodka Shaw Cancer Center ❖ Susan G. Komen for the Cure Aspen Affiliate ❖ University of Colorado Health Sciences Center ❖ American Cancer Society Events ❖ TEVA Mountain Games - IFSC World Cup at the Teva Mountain Games (Climbing), Teva, Costa Del Mar, SoBe, Rossignol, Pabst Blue Ribbon, Outside Magazine, the Denver Post, Bear Naked, GNC, Cocona, Power Sox, Dagger, Climbing Magazine, Urban Climber, Sigg, Athletes for a Cure, Southwest Fly Fishing, Trail Running and Canoe & Kayak. ❖ King of the Mountain Volleyball - Corona Light, Vail Daily, Spalding, 1st Bank of Vail, Howard Head Sports Medicine, Park'n Sun Sports, Steadman - Hawkins Cline, Vail Resorts, Roaring Lion Energy Drink, The Original Ball Bag, Plastic Clothing, John Paul Mitchell Systems, Vendetta's, Larabar, Barefoot Wine, FLO Water, Spike Volleyball, ColoradoBolleyball.com ❖ Warrior Lacrosse Tournament - Warrior Lacrosse, Laxtrack, Laxworld Colorado, NDP Lacrosse Qualifier (National Sponsors of NDP are Toyota and Dick's Sporting Goods) ❖ BRAVO! Vail Valley Music Festival - Colorado Council on the Arts, National Endowment for the Arts ❖ Vail Lacrosse Shoot -Out - Party Rentals (local), Montgomery, Little, Soran & Murray, PC, Wendy's, Colorado Time Systems, Moguls Mountain Travel, Sharpshooter Photography, Fuller Real Estate, Longstreth Sporting Goods, Essian Construction, Sticks n' Bones, Rock It Pocket, Dominos and Brine u vl I ntraditional marketing 25 7/20/2010 5 -1 -29 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES mere5ri odor ASSET INVENTORY Jazz at the Market Noon - Vail Jazz Foundation- Colorado Council on the Arts, Ella Fitzgerald Charitable Foundation, Hertz, National Endowment of the Arts, Vail Valley Music Festival, Yamaha, Vail Valley Foundation, Walmart Foundation Hot Summer Nights - Bud Light, Volvo America Days 4th of July Celebrations - Millennium Bank La Sportiva Vail Hill Climb - La Sportiva Footwear, Sugio, Petzl, 1st Endurance, Defect, Jublo, Fuel Belt, Head Sweats, Kahtoola Courage Classic Bicycle Tour - passing through - Balfour Beatty, Bicycle Village, Dryers, King Soopers, Mad Greens, Peabetty Coffee, Pointb, pure, Amgen, Anadarke, Kunder's, Boulder Canyon Natural Foods, Clif Bars, Eldorado Water, Great Harvest Bread, Meadow Gold, Mor, Paceline Products, Pepsi, Soyjoy, Campus Cycles, Canyon Cycles, Treads Bicycle Outfitters, Vecchio's -- EXPO partners: CycleOps Power, Mavic, Suggoi, Oakley, Trek, Shimano Vail Invitational Soccer Tournament/VRD - McDonalds, Joma, Bud Light, Aztcca America Colorado, Toyota, Compass Bank Vail International Dance Festival - Volvo, US Bank, Luxe Magazine, Wells Fargo, East and West Partners, Comcast Spotlight Kick -it 3v3 Soccer Tournament - Disney's Wide World of Sports, Crocs, Kraft Easy Mac, Carvel, Forcefield Protective Headband, Nestle Juicy Juice Vail Arts Festival - Pepsi Trans Rockies overnight in Ford Park - Gore -Tex, Salomon, Wind Stopper Fabrics, Continental Divide Trail Alliance, Peet Dryer, Timex, Michelob Ultra, Gatorade, Nathan, Saltstick.com, Kinesys Sunscreen, GU Gel, Head Sweats, Zorrel Gourmet on Gore - Volvo Rotary Duck Race -Vail Rotary Club Oktoberfest - Volvo, Eridinger, Veltins, Jagermeister, Wolverine, Colorado Grand - Mercedes -Benz, Girard - Perregaux, Premier Financial Services, Hagerty, RM Auctions, GreenbergTraurig, FedEx Non - Profit & Not-for-Profit Organizations Vail is deeply rooted in philanthropy. The giving community is to thank not only for the polish cultural and structural amenities in Vail but also for helping a variety of causes. Non - profits and not - for - profit organizations often have direct ties to partner needs and their desire to also give back. In addition these groups are a part of Vail's human capital network for reaching potential new brand partners. u vl (untraditional marketing 26 7/20/2010 5 -1 -30 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnocamaanson° ASSET INVENTORY Vail Valley ❖ 10th Mountain Division Hut ❖ Taste of Vail, Inc. ❖ Abate of Colorado /Motorcyclist's Rights ❖ The Youth Foundation ❖ Access Vail Valley ❖ Thomas H. Whitehead Memorial Junior ❖ Bravo Colorado Music Festival Golf Foundation, Inc. Endowment Foundation ❖ United Way of Eagle Valley ❖ Casa of the Continental Divide ❖ Vail Buddy Warner League ❖ Children's Garden of Learning (sports facility) ❖ Colorado Ski Museum ❖ Vail Community Chamber ❖ Continental Divide Land and Trust ❖ Vail Film Institute ❖ Eagle Valley Alliance for Sustainability ❖ Vail Memorial Park Foundation (environmental) ❖ Vail Mountain Rescue Group ❖ Eagle Valley Community Fund ❖ Vail Rec District ❖ Economic Council of Eagle County ❖ Vail Symposium ❖ First Descents ❖ Vail Valley Arts Council ❖ Foresight Ski Guides, Inc. ❖ Vail Valley Business Women ❖ Gore Range Natural Science School ❖ Vail Valley Cares Thrifty Shoppe ❖ Habitat for Humanity of Eagle and Lake ❖ Vail Valley Charitable Fund Counties ❖ Vail Valley Foundation ❖ HSMAI - Vail Valley Chapter ❖ Vail Valley Institute ❖ Incite Productions ❖ Vail Valley Jazz Foundation ❖ KUVO - Denver Educational Broadcast ❖ Vail Valley Medical Center Foundation ❖ Next Step Institute of Integrative ❖ Vail Valley Motorcycle Foundation Medicine ❖ Vail Valley Partnership ❖ Salvation Army ❖ Vail Valley Exchange ❖ Ski and Snowboard Club ❖ Vail Valley Tourism & Convention ❖ SOS Outreach Bureau ❖ Steadman Hawkins Research ❖ Volunteer Corps of the Vail Valley Foundation Medical Center Charitable ❖ Betty Ford Alpine Garden ❖ Nepal Solutions Foundation ❖ Border to Border Inc. (relief assistance) ❖ Crystal Ball Foundation (athletic) ❖ Precourt Foundation ❖ Eagle Valley Community Fund ❖ Re- member Ministries ❖ Ferguson Family Foundation ❖ Slifer Family Foundation (emergency assistance) ❖ Small Champions Inc. ❖ Gillet Family Foundation ❖ Sonnenalp of Vail Foundation ❖ International Judges Commission (emergency assistance) (Olympics committees) ❖ Turn it Up (social welfare) ❖ Kosloff Foundation ❖ Vail Community Theater ❖ Logan Family Foundation ❖ Vail International Hockey Tournament, (student financial aid) Inc. ❖ Marilyn Klein Memorial Breast Cancer ❖ Vilar Center Arts Foundation Support Fund ❖ Werner J. and Gilda L. Kaplan Foundation ❖ Millennium Society (music) ❖ Woodhull Family Foundation u vl uitraditional marketing 27 7/20/2010 5 -1 -31 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnowmaansm' ASSET INVENTORY Educational ❖ ABC School ❖ Ski and Snowboard Club Vail ❖ Association of Notre Dame Clubs Inc. ❖ Steadman Hawkins Research Foundation ❖ Friends of the Dance Inc. ❖ Vail Jazz Foundation ❖ Friends of the Vail Public Library ❖ Vail Anesthesia Associates PC ❖ Learning Foundation Inc. ❖ Veba TR (Voluntary Employees ❖ Performing Arts School of Vail Beneficiary Associations) ❖ PTA Colorado Congress ❖ Vail Mountain School Religious ❖ Ecumenical Renewal Inc. ❖ Vail Christian Fellowship ❖ St. Patric Catholic Church ❖ Vail Religious Foundation Social or Recreational Club ❖ Camp Robbers of Vail HEALTH & WELLNESS The Vail Valley has an extremely strong medical community. Orthopedics and sports medicine are known to be some of the top in the world. In addition, the Valley is home to an innovative research and cancer center. The VLMD has chosen to focus first and foremost on the development of Health & Wellness strategic alliances in 2009. New guests will be generated through Vail's shift to complete Health & Wellness. In addition, existing guests will feel the influential shift to healthy living. Facilities Facets of the Health & Wellness alignment may entail specific medical facility use. Untraditional will be working closely with the Valley's medical community to make this possible. Vail currently houses the following facilities. Vail Valley Medical Center Vail Valley Medical Center ❖ Level III Trauma Center Operating Rooms: 5 ❖ 58 acute beds ' M • Licensed Beds: 58 ❖ Maternity beds: 11 • LDRP (Labor, Delivery, Recovery and Postpartum) Beds: 7 • ICU (Intensive Care Unit) Beds: 4 ❖ 190 physicians ❖ 700 support staff professionals uvl mtraditional marketing 28 7/20/2010 5 -1 -32 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES ThemSnacmpad"­ ASSET INVENTORY Medical Staff. 172 full -time and affiliated physicians Primary Care Physicians: 30 Emergency Medicine Physicians: 8 Resident Housing 41 various housing spaces • All have are spread around the town with various leases Each lease is seasonal, usually 6 months • No vacant housing facilities; always filled to maximum capacity Specialists provide care in internal medicine, sports medicine, cardiology, neurology, obstetrics /gynecology, general surgery, radiology, and anesthesia. Other specialties include urology, ophthalmology including laser surgery, facial, oncology, pain management, rheumatology, plastic and cosmetic surgery. Vail Valley Medical Center is also home to several internationally noted specialty groups, listed below. Steadman - Hawkins Clinic —Vail The Steadman Hawkins Clinics have some of the worlds best trained and most experienced physicians in the field of sports medicine and orthopaedic surgery. They are experts at diagnosing and treating orthopaedic and sports medicine problems. In addition, the Clinics' treatment techniques are on the leading edge, utilizing progressive programs designed to achieve optimal results with physician, patient and therapist working as a team toward the goal of full recovery. When surgery is necessary to correct an orthopaedic disorder or injury, their clinics have state - of the -art operating suites standing nearby. Equipped with the most advanced instrumentation and equipment, these operating rooms are staffed by a highly trained group of nurses who assist the physicians during surgery, and monitor patients in the recovery room. If surgery is recommended, the operative plan and the recovery process are thoroughly explained to the patient by the physician. The physicians at the Steadman Hawkins Clinics believe that physical rehabilitation is an integral part of successful recovery, whether it is used as the primary treatment for a disorder, or follows a surgical procedure to enhance the healing process. With this in mind, physical therapists and physicians design individual exercise programs for each patient, so that optimum recovery is achieved as soon as possible. Steadman Hawkins Clinic Specializations. Trauma Surgery Sports Injuries Ligament and Joint Reconstruction Knee Surgery Sports Medicine Rotator Cuff Injuries Arthroscopic Surgery Anterior Cruciate Ligament Repair General Orthopedics Spinal Disorders /Injuries Athletic Injuries Hand Injuries u vl (untraditional marketing 29 7/20/2010 5 -1 -33 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Thems no cmpansan" ASSET INVENTORY Avanti Cardiology —Vail The Avanti group is led by Larry Gaul M.D. F.A.C.C., the only full time Cardiologist in the Vail Valley since 1993. His duties include Medical Director of Cardiac ICU and Cardiology Services at VVMC. He is joined by John Slack M.D., M.M.M . Dr. Slack comes to Vail Valley Medical Center after having served as the Chief Medical Officer for Memorial Health System in Colorado Springs, Colorado. Shaw Regional Cancer Center — Edwards The Shaw is the only cancer center based in the mountain community of the central Rockies, primarily serving a six - county region. The Shaw Regional Cancer Center is fully accredited by the American College of Surgeons' Commission on Cancer. At the Shaw Cancer Center, they have created a relaxing, healing environment complete with cascading waterfalls, healing gardens and soothing music. They strive to offer only the best in cancer care with state -of -the -art radiation treatment including IMRT (intensity modulated radiation therapy) and brachytherapy treatments for many types of cancer. Their physicians, trained at the most respected cancer training centers, offer both radiation and medical oncology services. At the Shaw they incorporate supportive cancer care to accompany standard of care oncology, such as exercise and physical recovery programs for cancer survivors, weekly yoga classes, social and nutritional support groups. Shaw Regional Cancer Center Specializations: Sonnenalp Breast Cancer Clinic Northstar Urological Center Jack's Place — Cancer Caring House Howard Head Sports Medicine - Vail With an extensive background in orthopedics and sports medicine, the therapists at Howard Head Sports Medicine Centers have provided rehabilitative therapies for many of the world's most prominent business and government leaders, elite athletes and celebrated entertainers. They operate under the belief that each and every patient deserves the same level of committed, quality care. Working as a team with patients and physicians, the therapists at Howard Head Sports Medicine Center bring together the most innovative methods, advanced research, and proven skills for the treatment of injuries. Howard Head Sports Medicine Specializations: Neck and back Pilates Shoulder Oncology Wrist, hand and elbow Aquatic therapy Hip Pediatric therapy Knee Neurological rehabilitation Foot and ankle Occupational therapy u vl uitraditional marketing 30 7/20/2010 5 -1 -34 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5rio nor ASSET INVENTORY Sleep Disorder Center Polysomnography is the study of sleep- painless test to measure sleep cycles and stages by recording brain waves (EEG), muscle and eye movement, breathing rate, blood pressure, blood oxygen saturation and heart rhythm. Polysomnography technicians and respiratory care practitioners 2 Lab Suites Vail Valley Surgical Center Specializations: Orthopedic surgery General surgery Pain management Ear, nose, and throat Gastroenterology Plastic surgery Gynecological surgery Women's and Children's Center Level 11 Nursery Mountain Surgical Associates Some of the most respected surgeons in Colorado; expertise includes: General Surgery: Abdominal, thoracic, and endocrine Cancer Surgery: Breast, colon & rectal, endocrine, lung and melanoma Laparoscopic Surgery: Hernia repair, gall bladder, colon and reflux disease Arts in Healing Medical Center's Arts in Healing Program provides regular musical performances, visual art exhibits and workshops, and performances to enhance the overall healthcare environment for our patients, visitors and staff. Music and art can reduce stress, anxiety and aid in emotional and mental healing. Performances and workshops take place at Vail Valley Medical Center, Shaw Regional Cancer Center, Jack's Place and Mountain Hospice. Partners include the BRAVO! Vail Valley Music Festival. Think First Program Safety education for teens Cardiac Rehabilitation Center Reginald Washington, MD,FAAP,FACC,FAHA, Medical Director of Rocky Mountain Pediatric Cardiology Cardiopulmonary services Diabetes management Discharge planning /case management Pet Partners Founded in 2005, this pet therapy program has grown to over 25 teams, with therapy dogs of a variety of breeds. All of the Vail Pet Partners® teams are specially trained and have been certified through The Delta Society, the national organization dedicated to improving human health and comfort through interaction with service and therapy animals. Doggies on Call Pet Therapy Program �A Delta Society - national organization for service pets u vl uitraditional marketing 31 7/20/2010 5 -1 -35 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES mere5ri odor ASSET INVENTORY SBIRT Health Educator - "Screening, Brief Intervention and Referral to Treatment" ❖ Alcohol abuse treatment Worksite Wellness Employee health care is costing U.S. businesses over 900 billion dollars a year. Poor work performance or missed work time, because of illness or injury, are additional and increasing expense burdens to employers impacting the economic bottom -line. Many health problems or missed work time because of illness or injury are often preventable. Worksite Wellness Programs can help lower health care costs and improve employee health and productivity with a potential 4:1 return on investment for every dollar spent. Vail Valley Medical Center welcomes the opportunity to partner with community businesses to develop and implement a comprehensive, evidence -based worksite wellness program designed to encourage employees toward healthier lifestyle choices and risk prevention. We offer customized programs tailored to company goals, budgets and employee population. Vail Valley Medical Center Additional Services ❖ Emergency Department ❖ Occupational Therapy ❖ Food & Nutrition ❖ Pastoral Services • Cancer ❖ Pediatric Hospital • Cardiovascular Disease ❖ Pharmacy - Inpatient • Diabetes, Eating Disorders Pharmacy - Outpatient • Gastrointestinal Problems Physical Therapy • Personal Wellness Post Anesthesia Care Unit • Sports Nutrition Radiology: Diagnostic X -ray exams, • Prenatal and Pediatric Care ultrasound, nuclear medicine studies, • Weight Management MRI and CT exams ❖ Frisco Physicians Office Sterile Processing ❖ Home Health • 4 room surgical suite ❖ Hospice • Full- service OR, not providing ❖ Hospitalist services for cardiovascular, open heart, ❖ Intensive Care Unit organ transplantation or neurosurgeries ❖ Laboratory ❖ Surgical Services - Inpatient ❖ Lactation Consultant ❖ Surgical Services - Outpatient ❖ Medical Library ❖ The Traveler's Clinic - Offering ❖ Nursery - Level II immunizations for international travelers ❖ Obstetric Services Trauma Services — Level III Trauma ❖ Occupational Medicine Center Urgent Care, Avon Avon Urgent Care Center is an outpatient department of Vail Valley Medical Center, the region's most comprehensive medical facility and Level 3 trauma center, located 10 minutes away. The clinic offers urgent and emergency health care provided by the Vail Valley Emergency Physicians Group and Emergency Services department. They have a 9 -bed treatment area, 2 of which are critical care, 2 Orthopedic, 1 ENT and 1 procedure bed. No appointments are necessary. They are open from Sam to 8pm every day. u — nuntraditional marketing 32 7/20/2010 5 -1 -36 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 77imsnooxrw&" ASSET INVENTORY Other Medical Specialties The Vail Valley is home to an assortment of specialty facilities and practices. Many groups work in conjunction with the Vail Valley Medical Center and share their medical knowledge to benefit the patient first and foremost. Vail's future Health & Wellness partners will have the opportunity to draw upon expertise throughout the Valley. Colorado Mountain Medical — Vail (VVMC), Edwards (Shaw) and Eagle Colorado Mountain Medical is a team of 24 primary care physicians, specialists, and other practitioners with offices in Eagle County, Colorado for local residents or visiting guests. Their providers offer total family care emphasizing wellness and preventive medicine, as well as treatment of illness or injury. Colorado West Regional Mental Health Center — Vail & Eagle Outpatient Clinic Colorado West Regional Mental Health, Inc. is a private, non - profit corporation founded in 1970 to creating access to quality mental health and substance abuse services to enhance recovery and resilience in western Colorado. They employ over 300 full and part -time staff and volunteers in a 10- county service area. Together with Southwest and Midwestern Colorado Mental Health Centers, they are partners in West Slope Casa, the largest provider of behavioral health services in Western Colorado. Their services include: Outpatient mental health counseling Involuntary hospitalization Substance abuse counseling School based programs Consultation and education Intensive family intervention Partial hospitalization Employee assistance programs (EA-Ps) 24 -hour emergency services Speech- Language Pathology Access - Vail This pediatric and rehabilitative therapy clinic within the Therapy Masters office in Vail offers prevention, diagnosis, and habilitation services. The Heuga Center - Edwards The Heuga Center is a non -profit organization founded in 1984 to offer MS (multiple sclerosis) programs based on the philosophy of founder, Jimmie Heuga, that a person can have a chronic disease and also maintain their health. The Center has expanded Jimmie's philosophy from a focus on physical fitness with MS to a focus on the whole person and family living with the impacts of MS. Programs include education, nutrition, mental well - being, and exercise, as well as learning specific, individualized life management skills and ways to integrate wellness activities into everyday life. The Center's programs help people set personal life goals as a focal point for reclaiming their lives, and then give them the strategies, confidence, and support to strive for those goals. The Learning Camp- Camp for Kids with Learning Disorders - Gypsum From humble beginnings in 1996, The Learning CampTM is one of the first summer camps developed specifically for kids with learning disabilities such as ADD, ADHD, dyslexia and u vl (untraditional marketing 33 7/20/2010 5 -1 -37 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771emsnacmpadson° ASSET INVENTORY other LD challenges. They have dedicated themselves to providing traditional summer camp adventures for boys and girls ages 7 to 14 combined with carefully designed academic programs. With only one location tucked in the Vail Valley of Colorado, they are able to focus on their singular mission: helping kids with learning disabilities build self - esteem, independence, and academic success. Vail Dermatology /SKIN - Edwards SKIN is the only center in the region where Board Certified Dermatologists are on call 24 hours a day, 7 days a week. SKIN provides medically directed skincare treatments, and products to enhance one's skin. ❖ Skin screening ❖ Pediatric ❖ Acne ❖ Pathology ❖ Warts ❖ Cosmetic Skin disorders * Botox ❖ Skin cancer and melanoma • Skin resurfacing ❖ Mole removal * Laser and light based treatments ❖ Mohs surgery • Vein treaments ❖ Actinic keratosis Gary W. Cage, M.D, Pediatric and Adult Dermatology — Avon ❖ Acne treatment ❖ Wart removals ❖ Diseases and disorders of the skin, hair ❖ General skin examinations and nail ❖ Dermatopathology ❖ Diagnosis and treatment of skin cancers ❖ Cosmetic procedures including ❖ In -office surgical procedures Restylane®, Botox®, Collagen and ❖ Hyperpigmentation and depigmentation Hylaform® of the skin ❖ Cosmetic peels ❖ Patch testing Vail Sports Medicine Physical Therapy —Vail, Edwards & Eagle ❖ Orthopedic injuries ❖ Auto - related injuries ❖ Work - related injuries ❖ Spine and low back pain ❖ Pre- and post- surgical treatment ❖ Pregnancy- related pain ❖ Chronic pain ❖ Joint replacement rehabilitation Vail Valley Ear Nose & Throat - Edwards ❖ Pediatric ear, nose and throat ❖ Snoring and sleep apnea ❖ Nasal and sinus diseases ❖ Swallowing and voice disorders ❖ Ear, nose and throat allergy ❖ Vertigo and Epley maneuver for ❖ Head and neck cancer treatment of dizziness ❖ Trauma and reconstructive surgery Here to Help of Vail ❖ Audiology services include hearing evaluation, hearing aids, and balance testing and therapy ❖ Specializes in pre and post orthopedic operative care u vl (untraditional marketing 34 7/20/2010 5 -1 -38 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5ri o dor ASSET INVENTORY Integrative Medicine What has come to be called integrative medicine is a rapidly growing and highly credible field that seeks to integrate the best of Western scientific medicine with a broader understanding of the nature of illness, healing, and wellness. In seeking to return the soul to medicine, integrative medicine is grounded in the healing relationship—working together, practitioners and patients seek ways to achieve optimal health. This approach to care focuses on healing the whole person and addresses a person's body (physical self), mind (mental and emotional state), spirit (personal connection to the transcendent), and community (the web of relationships and the environment). Informed by evidence, integrative medicine makes use of all appropriate therapeutic approaches, healthcare professionals and disciplines to achieve optimal health and healing, and strives to achieve wholeness and health as well as to cure illness and disease. Because an informed, empowered patient will make better choices about his or her healthcare and lifestyle options, patient education is an essential element of integrative care. Vail has long been a leader in sports medicine and sees great opportunity to join the pioneering integrative medical movement. Strategic alliances provide the opportunity to partner with existing renowned leaders in the space and fully utilize the strengths of Vail's natural surroundings and existing integrative groups. Next Step Institute – Vail Integrative Medicine combining Eastern, Western, and Native American. Next Step® Institute is focused on optimal wellness the state of living life at its highest emotional, physical, spiritual and intellectual level. They have handpicked staff of top professionals that are continuously developing innovative programs based on the most sophisticated research and understanding of human health and wellness. Every member of their Wellness Team is a credentialed specialist in their respective field, and together they offer hundreds of years of combined practice in both modern and traditional ancient approaches to healing. Next Step8's four clinical directors are nationally recognized experts in integrative medicine who have worked together for 16 years as medical practice partners, co- authors, spouses and trusted friends. They are continually learning from one another other, sharing insights, methodologies and research findings with other professionals and the public through lectures, workshops, articles and books. Next Step® Institute offers individual treatments along with cornerstone Wellness Week programs, during which attendees are nurtured with daily healing therapies, physician consultations, healthy gourmet meals and recreational activities, all with the support of a small group of fellow patients coping with similar health challenges. Programs offer relief from: Chronic pain Multiple sclerosis Diabetes Parkinson's disease Fibromyalgia Food and nicotine addiction Cancer Childhood trauma Arthritis u I mtraditianal marketing 35 7/20/2010 5 -1 -39 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5ri o dor ASSET INVENTORY Vail Integrative Medical Group — Edwards, CO A group of clinics specializing in Medical, Chiropractic, Physical Therapy, Sports Medicine, Clinical Psychology, Pain Management, and Massage Therapy. Combining the best from each individual discipline, VIMG is leading the evolving trend in health care regarding the treatment and rehabilitation of injuries while promoting prevention and wellness. Acupuncture Oriental medicine Naturopathic One of the pre- eminent chiropractic clinics in the country Pranic Healer - Vail Mountain Lodge Pranic Healing mends the energy fields surrounding the body, relieving mental, emotional, and physical pain and suffering. Pranic Healing is a highly developed and tested system of energy based healing techniques that utilizes "prang" to balance, harmonize and transform the body's energy processes. "Prana" is a Sanskrit word that means "life- force." This invisible bio- energy or vital energy keeps the body alive and maintains a state of good health. In acupuncture, the Chinese refer to this subtle energy as "Chi." It is also called "Ruah" or the "Breath of Life" in the Old Testament. Pranic Healing is a simple yet powerful and effective no -touch energy healing. It is based on the fundamental principle that the body is a "self- repairing" living entity that possesses the innate ability to heal itself. Pranic Healing works on the principle that the healing process is accelerated by increasing the life force or vital energy on the affected part of the physical body. Pranic Healing influences this natural life force to bring about a healthier physical body. Pranic Healing is applied on the bio - electromagnetic field known as the aura, which contains the mold and blueprint of the physical body. This bioplasmic body absorbs life energy and distributes it to the organs and glands. Diseases first appear as energetic disruptions in the energy field before manifesting as ailments in the physical body. A Professional Pranic Healer can scan that energy field to locate blockages and then cleanse, energize, and revitalize the area with new prana. Pranic Healing procedures are simple. However, behind the simplicity is a sophisticated technology that is without a doubt one of the best, if not the best, among all publicly known and disseminated alternative - healing arts. Pranic Healing is currently being taught to doctors, nurses, massage therapists, acupuncturists, chiropractors, the clergy, homemakers, engineers and many others in all walks of life. It has allowed them to heal confidently and consistently in the shortest time possible. They find Pranic Healing very effective. Spas & Health Clubs Vail offers luxurious, world -class spa and health club services. Vail alone is home to 11 spas and 5 health clubs, and those numbers more than double Valley -wide. Esteemed practices range from rejuvenating relaxation and cosmetic treatments to therapeutic remedies. Both the spas and health clubs have very flexible capacity during the off - seasons and summer months. u — nuntraditional marketing 36 7/20/2010 5 -1 -40 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There nacmpansm' ASSET INVENTORY Spas - Vail Only Aria Spa and Club at Vail Cascade Sonnenalp Spa ❖ Sports Massage ❖ Sports Massage ❖ Therapeutic Massage ❖ Therapeutic Massage ❖ Wraps ❖ Facials ❖ Facials ❖ Body Wraps/ Scrubs Golden Leaf Spa at the Marriott Light/Sound Therapy ❖ Facials Sorrento Spa at Vail Plaza Hotel ❖ Massages Signature Vinotherapy ❖ Manicure and Pedicure ❖ Massages Heaven Massage and Spa Facials ❖ Sports Massage Therapeutic Massage Vail Mountain Lodge Spa ❖ Body Wraps/ Scrubs Facials ❖ Massage Rock Resorts Spa at the Arrabelle Signature Treatments ❖ 10,000- square -foot Rock Resort Spa East Indian Therapy ❖ Facials ❖ Thai Herbal Therapy ❖ Massages Manicure and Pedicure ❖ Manicure and Pedicure Prajnic Healing Rock Resorts Spa at The Lodge at Vail Vail Racquet Club Spa ❖ Sports Massage Sports Massages ❖ Therapeutic Massage Therapeutic Massages ❖ Body Wraps ❖ Facials Spa Struck (pending Manor Vail reopening) Simply Massage Massages ❖ Sports Massage Facials ❖ Therapeutic Massage ❖ Body Wraps ❖ Cranial Sacral Therapy Manicure and Pedicure Health Clubs —Vail Only Aria Spa and Club at Vail Cascade Personal training programs ❖ Vail's most extensive athletic facility Yoga, Pilates, martial arts and other ❖ 78,000 square feet fitness classes ❖ Treadmills Private Pilates sessions ❖ Elliptical trainers, recumbent bikes, Basketball court stationary bikes, stair climbers, and Squash and racquetball courts cardio waves ❖ Indoor and outdoor tennis courts ❖ Dumbbells and free weights Outdoor swimming pool ❖ Precor strength - training systems Indoor and outdoor hot tubs ❖ Hammer strength- training equipment Aromatherapy steam rooms Indoor running track u nntraditional marketing 37 7/20/2010 5 -1 -41 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771emsnowmaanson° ASSET INVENTORY Rock Resorts Spa and Club at the Vail Fitness Club Resort at Marriott Vail Arrabelle Resorts ❖ Cardio Equipment ❖ Cardiovascular equipment ❖ Weight Room ❖ Free weights ❖ Personal training programs ❖ Bikes, treadmills, elliptical trainers, stair climber Rock Resorts Spa and Club at The Lodge at Vail Vail Racquet Club Health Club ❖ Movement Studio ❖ 2,800 square foot fitness center with ❖ Cardio Equipment Cybex equipment and a free weight room Vail Athletic Club 25 -meter heated outdoor pool, open 3 hardwood floor exercise studios year -round Full climbing wall gym 2- to 16- person outdoor hot tubs Yoga and Pilates ❖ Fitness and yoga classes Free weights Sauna and steam rooms Spin ❖ 10 outdoor tennis courts, including Seminars three clay courts (summer) ❖ Personalized instruction ❖ Saunas and steam rooms ❖ Jacuzzis ❖ Cold plunge ❖ Swedish shower ❖ Mountain Lotus Yoga Studio Health & Wellness - Human Capital Vail Brain Bank The Vail Brain Bank is a resource consisting of an ongoing database of qualified persons who are willing to assist the Town Council as volunteers to share their expertise on matters impacting the Town of Vail. The database will be maintained by the Town Manager's Office and updated regularly to include a list of volunteers whom the Council can call upon to volunteer on a committee formed to provide them advice and expertise. Areas of expertise include: ❖ Strategic planning ❖ Development ❖ Public process ❖ Construction ❖ Public affairs ❖ Environmental matters ❖ Finance ❖ Public safety ❖ Municipal bond matters ❖ Communications ❖ Legal ❖ Marketing ❖ Land planning ❖ Technology ❖ Housing Sports Medicine ❖ Richard Steadman, MD —Former Chief Physician for the United States Ski Team, Dr. Steadman developed special surgical techniques which allowed several ski team L vl Iuntraditlanal marl<etinq 38 7/20/2010 5 -1 -42 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES mere5�odor ASSET INVENTORY members to return to competition and win Olympic medals and championships. In 1990, Dr. Steadman moved to Vail and was joined in practice there by Dr. Richard Hawkins, a specialist in shoulder disorders. Dr. Steadman has developed numerous techniques for knee surgery and rehabilitation that have been adopted worldwide for the treatment of various knee disorders, and he has now focused his practice on the surgical and conservative treatment of knee disorders. To foster advances in this field, Dr. Steadman started a non - profit sports medicine foundation in order to conduct research in knee surgery and rehabilitation projects. That organization exists today as the Steadman Hawkins Sports Medicine Foundation in Vail. Richard Hawkins, MD, FRCSC - Dr. Hawkins is a founding member of the American Shoulder and Elbow Surgeons, Past - President of the same organization, Past - President of the Canadian Academy of Sports Medicine, former Director of the Sports Medicine Council of Canada, former Team Physician to the Canadian Olympics in Calgary in 1988, a former consultant to the United States Ski Team, and a former National Medical Director for the U.S. Disabled Ski Team. Dr. Hawkins has cared for many teams and many athletes from high school to the professional level. He was Team Physician for the 1998 and 1999 Super Bowl Champions Denver Broncos and is the present team's Team Physician as well. He was formerly Medical Director and is presently Team Physician for the Colorado Rockies Baseball Team. Dr. Hawkins has published over 200 articles and videotapes and has presented approximately 500 pieces at both national and international meetings. He has published five textbooks in Orthopaedics and is presently on the editorial board of many orthopaedic journals. He is a Clinical Professor at the University of Colorado and at the University of Texas Southwestern Medical School. Dr Hawkins' primary focus in academic orthopaedics has been the shoulder, both basic and clinical research. He has served the orthopaedic community on many committees, at present including the Council on Education for the AAOS. Dr. Hawkins has been listed as one of 100 of America's Best Doctors, as well as being named in the National Directory of Who's Who in Executives and Professionals. Donald S. Corenman, MD — Dr. Corenman is board - certified in orthopaedic surgery, a fellow of the American Academy of Orthopaedic Surgeons, a charter diplomate of the American Board of Spine Surgery, and a diplomate of the American Board of Chiropractic Orthopaedics. The University of Colorado was his initial home as an assistant professor of orthopaedic surgery. Here he taught residents and fellows at University Hospital and was the head of the spine trauma unit at Denver General Hospital. Dr. Corenman also started the first university -based chiropractic residency in the country. Doctor Corenman has lectured to professionals in Europe and Asia as well as all over the United States. Dr. Corenman practices at the Steadman Hawkins Clinic in Vail and is currently a clinical assistant professor of orthopaedic surgery at the University of Colorado and an adjunct instructor of chiropractic medicine at LACC. Dhruv B. Pateder, M D —Dr. Pateder specializes in all aspects of spinal surgery, ranging from complex scoliosis surgery to newer muscle - sparing, minimally- invasive procedures. He is dual - trained in both neurosurgery and orthopaedic spinal surgery, u — n untraditional marketing 39 7/20/2010 5 -1 -43 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES There5rio dor ASSET INVENTORY having completed his residency training in orthopaedic surgery at the Johns Hopkins Hospital in Baltimore followed by a combined neurosurgery and orthopaedic spine surgery fellowship at the Cleveland Clinic in Cleveland, Ohio. After completing his fellowship, he worked as an attending spine surgeon at the world - renowned Steadman Hawkins Clinic in Vail. There he has been involved in the care of many professional athletes and members of the United States Ski Team. Dr. Pateder has done extensive research in the field of spine surgery (particular with the treatment of scoliosis). His work has been presented at multiple national and international meetings, and his research has resulted in the publication of numerous scientific articles and book chapters. He has won multiple awards for both his clinical work and his research. Dr. Pateder has also instructed other spinal surgeons wishing to learn advanced techniques in scoliosis surgery and minimally invasive decompressions and fusion procedures. In addition, he is involved in designing and improving the instruments used during spinal surgery. Tom Hackett, MD — Dr. Hackett is an Orthopaedic Surgeon whose practice focuses on the surgical and non - surgical treatment of shoulder, elbow, and knee disorders. He is a specialist in the arthroscopic treatment of sports injuries and trained directly under Dr. Frank Jobe, the founder of the "Tommy John" procedure and one of the pioneers in shoulder and elbow surgery in overhead athletes. In addition, Dr. Hackett has completed further training in the management of musculoskeletal trauma and fracture management at Harbourview hospital in Seattle. Dr. Hackett is a former collegiate athlete who received a degree in anthropology from The Colorado College, after which he worked both locally and internationally as an archaeologist, mountaineer, guide, and ski patrolman. After developing extensive hands -on experience in wilderness medicine and rescue, he went on to study medicine formally, initially at the University of Wyoming and subsequently at Creighton University, where he received his MD. Dr. Hackett then went on to complete a general surgery internship and orthopaedic surgery residency at Boston's prestigious New England Medical Center at Tufts University. He completed a Sports Medicine fellowship at the Kerlan -Jobe Clinic in Los Angeles, where he specialized in surgery of the shoulder and elbow. While in Los Angeles, he also served as an assistant team physician to the LA Lakers, Sparks, Dodgers, Kings, Ducks, and Galaxy professional sports teams. He continues to assist with the medical management of the LA Dodgers and the Colorado Rockies, and is a team physician for the U.S. Snowboard Team. Dr. Hackett has conducted research in surgery of the shoulder, elbow and knee and has published articles in peer reviewed medical journals, written several book chapters, and presented his research at national and international meetings. Larry Gaul, MD, FACC — Dr Gaul has been the only full -time Cardiologist in the Vail Valley since 1993. Dr. Gaul is a graduate of The University of Colorado School of Medicine and completed his cardiovascular training at the Penn State's Hershey Medical School. His duties include Medical Director of Cardiac ICU and Cardiology Services at VVMC. He is also the Head Team Physician for the U.S. Ski Team Nordic Disciplines. He has a personal interest in endurance sports and performance. L vl uitraditional marketing ao 7/20/2010 5 -1 -44 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES Themsnacampadson' ASSET INVENTORY Integrative Medicine Felix A. Lopez (at the Spa at Vail Mountain Spa) — Felix Lopez is a Pranic Healer certified by the Pranic Healing Home in Chennai, India. While traveling in India and Thailand he learned Meditation and Healing techniques, including Pranic Healing, Pranic Psychotherapy, Pranic Crystal Healing, Vipassana Meditation, Anapanasati Meditation, Metta Bhavana Meditation, Twin Hearts Meditation, and Mantranubhava. The Pranic Healing techniques are no- touch, no -drug therapies that heal the energy fields surrounding the human body. Ailments such as stress, depression, arthritis, aches and pains, migraine and many other ailments can be treated. Kellie Krasovec — Kellie Krasovec is certified as a Diplomate in Acupuncture by the National Certification Commission for Acupuncture and Oriental Medicine. She earned her Master of Science in Oriental Medicine from Southwest Acupuncture College in Santa Fe, New Mexico, in 2005. This four -year program includes 1873 actual classroom hours and 1030 clinical hours. The degree includes training in acupuncture, auriculotherapy, moxibustion, cupping, tuina, Chinese herbology, electrical stimulation and nutritional therapy. She earned three advanced certificates during additional studies in Beijing, China, in 2004 and 2005. Two of these were awarded by the Beijing International Acupuncture Training Centre for programs in Acupuncture and Moxibustion as well as Chinese Herbal Medicine. A third was awarded by Guang An Men Hospital for in- hospital training in Traditional Chinese Medicine. Kellie is also certified as a Facial Rejuvenation practitioner. Ms. Krasovec is a member of the American Acupuncture Council and a licensed acupuncturist by the state of Colorado. Gary M. Weiss, MD — Dr. Weiss is board certified in Neurology and Electrodiagnostic Medicine. He attended the 6 -year honors program in medicine at Northwestern University in Chicago. Dr. Weiss completed his internship and residency at the Mayo Clinic in Rochester, MN. He is a member of the American Medical Association, American Neurological Association, Florida Medical Association, Indian River Medical Society and Brevard County Medical Society. Michael Newberry, MD — Dr. Newberry is board certified by the American Board of Psychiatry and Neurology in Psychiatry with added qualifications in Addiction Psychiatry. He is also certified by the American Society of Addiction Medicine and the American Academy of Pain Management. Dr. Newberry received his medical degree from the Eastern Virginia Medical School in Norfolk, followed by an internship and a residency at Walter Reed Army Medical Center in Washington, DC, where he served his final year as Chief Resident in Psychiatry. Dr. Newberry is Medical Director of the Next Step Recovery Institute. He is a Diplomate of the American Psychiatric Association and was a recipient of the American Medical Association Physician's Recognition Award, 1990 -93, and the General William C. Menninger Award. Shaw Medical Alexander Urquhart, MD -Dr. Urquhart, the Director of Medical Oncology at the Shaw Cancer Center, received his undergraduate degree from Swarthmore College and graduated with honors from University of Texas Southwestern Medical School. He completed his Internal Medicine Residency, Medical Oncology, and Hematology untraditional marketing 41 7/20/2010 5 -1 -45 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES mere5�o ris0+,- ASSET INVENTORY Fellowship at the University of Colorado Health Sciences Center in Denver, where he served as Chief Medical Oncology Fellow. After the fellowship, he was on the faculty at the University of Colorado and attending physician at Denver Health Medical Center, with a particular focus in breast cancer. Prior to coming to the Shaw, he served as Director of the Medical Breast Oncology Clinic at Denver Health Medical Center and as an attending physician in the University of Colorado Breast Center Multidisciplinary Breast Clinic. He has a particular interest in breast cancer as well as general oncology and a special interest in clinical research. While at the University, he was active in the development and patient accrual to clinical trials, and since moving to the Vail Valley he has maintained a clinical faculty appointment at the University of Colorado. Clinical trials offer the cutting edge treatments of tomorrow today, and through cooperation with the University of Colorado, the Shaw is able to offer a wide variety of clinical trials. Patricia Hardenbergh, MD —Dr. Hardenbergh, the Shaw's Director of Radiation Oncology, has been at the Shaw since 2001, when the center opened and treated its first patient. Dr. Hardenbergh received her Bachelor of Arts degree from Boston College, followed by a medical degree from the Dartmouth/Brown University Program in Medicine. She completed a medicine internship at St. Joseph Hospital in Denver and received her residency training at the Joint Center for Radiation Therapy at Harvard Medical School. She came to the Shaw from Duke University Medical Center's Department of Radiation Therapy, where she was on the faculty. At Duke, her clinical activities included cancer research, teaching students, and treating cancer patients. She has written over 20 original publications on cancer biology, brain tumors, and breast cancer. She has also been an invited speaker at breast cancer conferences and has presented research at numerous national meetings. Dr. Hardenbergh has been awarded grants from the National Institute of Health, Department of Defense Program for Breast Cancer Research, Duke University SPORE project, American Society for Therapeutic Radiation Oncology, American Society for Clinical Oncology, and the American Association of Cancer Research. Jeffrey I. Resnick, MD — Dr. Resnick is a nationally known plastic surgeon who received his undergraduate degree from Yale and his medical degree from the University of Pennsylvania. After completing a full general surgery residency, he pursued a plastic surgery residency, both at the Massachusetts General Hospital of Harvard Medical School. He then went to California for a fellowship in craniofacial surgery at UCLA and has since served on the faculty of both UCLA and USC in Los Angeles. Dr. Resnick recently joined Vail Valley Medical Center and the Shaw Regional Cancer Center, specializing in reconstruction following cancer surgery. SPORTS & ADVENTURE As the VLMD moves to implement strategic alliances, Untraditional's summer -long Sports & Adventure programming will draw upon outside brands and alliances within the community while supporting Vail's claim as a premier Health & Wellness destination. Beyond the recreational infrastructure (detailed beginning on page 10), Vail's natural resources and experts play a key role in further developing the Vail Summer Sports & Adventure product. Partners untraditional marketing 42 7/20/2010 5 -1 -46 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES 771ems no cmpad"a ASSET INVENTORY will have the ability to build solid equity with the Vail brand and guests. In addition, existing facilities can gain a boost to their future programming and credibility. Natural Resources Vail's natural resources range from the rivers to the mountaintops. The varying terrain has the opportunity to be integrated into building Sports & Adventure partner initiatives. Beyond the Vail boundaries, Eagle County also has an unlimited breadth of topography. Eagle County Paved Recreational Path — 23 miles (Vail Pass to Avon) Paved Recreational Path in Eagle County — 58 miles (Vail Pass to Gypsum) Mountain Biking in Eagle County — 343 miles of trail Hiking in Eagle County — 166 miles of trail Trail Running in Eagle County — 22 miles of trail Road Biking in Eagle County — 274 miles of road Paddling in Eagle County — 86 miles of river (Colorado and Eagle Rivers) Vail Hiking, Biking & 4 -Wheel Trails Large Multi -Use Trail Systems Holy Cross Ranger District: 225 miles of Forest Service Trails Eagle's Nest Wilderness: 180 miles of constructed trails Holy Cross Wilderness: 164 miles of constructed trails Eagle Ranger District: 82 trails Hiking Beginner Berry Picker Trail: 4.6 miles one way Vail Nature Center Trail: 1.5 miles up to top of gondola Lost Lake: 7.5 miles round trip; Eagle's Loop: 1 mile, top of gondola trailhead off N. Frontage Road and Red North Trail: 13 mile round trip; Red Sandstone Road Sandstone trailhead Intermediate Bighorn Creek: 3.6 miles one way Son of Middle Creek: 6.5 miles Booth Falls: 6 miles one way Two Elk: 11 miles ( trailhead to trailhead) Gore Creek Lake Trail: 6.4 miles one way Advanced Deluge Creek Trail:- 4 miles one way Piney River Trail:- 9 miles one way Meadow Creek Trail: 9 miles Pitkin Creek Trail: 5 miles one way one way u vl Iuntraditlanal marl<etinq 43 7/20/2010 5 -1 -47 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES ThemSnacmpa�° ASSET INVENTORY Biking Beginner ❖ Cub's Trail: 1.5 miles ❖ Lost Lake Loop: 12.7 miles ❖ Eagles Loop: 1 mile ❖ Tigiwon: 16 miles from Vail Pass to ❖ Get Along Trail: 5 miles Minturn in Vail's back bowls Grand Traverse ❖ Upper Fireweed: 1.2 miles ❖ Gore Creek Trail: 10 miles from ❖ Village Trail: 7 miles Dowd Junction to East Vail Intermediate ❖ Davos Hill Climb: 8.4 miles ❖ Piney Lake: 26 miles ❖ Fred's Lunch: 3.2 miles ❖ Shrine Pass: 11.3 miles ❖ Grand Traverse: 5.3 miles ❖ Son of Middle Creek: 6.5 miles ❖ Krazy Kangaroo: 1.5 miles Vail Pass: 22.2 miles ❖ Lion Down: 6 miles ❖ Village Trail Descent: 7 miles ❖ Mid Vail Escape: 2.2 miles Advanced ❖ Buffer Creek: 16 miles Piney Lake: 26.2 miles ❖ Commando Run: Up to 50 miles ❖ Red and White: 11.4 miles ❖ Grand Traverse and Courage Two Elk Minturn: 8.3 miles Ridge: 21 miles ❖ Kloser's Climb: 2.4 miles Motor Cross and 4WD Roads ❖ 11 Trails in the Holy -Cross Ranger District Area Water Vail is surrounded by numerous bodies of water ranging from Class I to Class V whitewater as well as miles of blue ribbon fly - fishing. ❖ Gore Creek: Gold medal fly - fishing stream that runs through the center of Vail Village and enters the Eagle River near Minturn ❖ Eagle River: Flows from Minturn to the juncture of the Colorado River at Dotsero; known for excellent fly - fishing and whitewater for rafting and kayaking ❖ Piney Lake: Located 13 miles (21 km) north of Vail at the base of the Gore Range at Piney River Ranch ❖ Beaver Ponds: Beavers maintain their homes in these ponds, which are terrific for family fishing and lie along the recreational path in East Vail. Kayaking ❖ Gore Creek: 12 miles ❖ Upper Eagle: 7 miles ❖ Dowd Shute: 4 miles L vl (untraditional marketing 44 7/20/2010 5 -1 -48 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES fheresnacampadson' ASSET INVENTORY Vail White Water Park: Gore Creek Sports & Adventure Human Capital Vail is home to world -class athletes, both active and retired. The challenging mountain backdrop is ideal for these experts to thrive and excel at their passions. Many of these pros have played key architectural roles in developing features, and they help teach and guide guests and local weekend warriors. As Vail develops the Sports & Adventure genre, Untraditional will look to fully utilize the knowledge and resources that accompany this exclusive asset. Some of the leaders in the Vail Valley community are: Chris Anthony — Pro skier and leading character in Warren Miller films, lifetime Colorado local Kelli Rohig — Professional mountain biker and big mountain skier Mike Closure — Team Nike captain — Adventure Racing's top all -time winning team Josiah Middaugh — Xterra champion John Henry — MTB Champion Bo Bridges — Leading Sports /Adventure Photographer Sari Andersen —Team Nike lead female adventure racer Mia Stockdale — Professional female mountain biker, runs specialized clinics Ryan Sutter — Celebrity reality star and adventure racer and climber U.S. Rafting Team — World champion rafting team Billy Mattison — Lead adventure racing course designer and world championing rafter Mike Mather — Leading water safety specialist Brad Ludden — World- renowned professional kayaker, Team Nike and philanthropist uvl fitraditional marketing 45 7/20/2010 5 -1 -49 /Nail. 2008 VLMDAC STRATEGIC ALLIANCES mem'sr1a • ASSET INVENTORY SWOT ANALYSIS (STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS) This process helps us to dissect the asset inventory findings and begin to unveil areas we can focus on within each category that have the most promise for partner growth. The recommendations at the beginning of this document were concluded from these findings. Untraditional looked at the overall Vail Summer product, as well as considering Health & Wellness and Sport & Adventure individually. u vl uitraditional marketing 46 7/20/2010 5 -1 -50 ^Vail 2008 VLMDAC STRATEGIC ALLIANCES rneresocomoaKSan• ASSET INVENTORY VAIL SUMMER - SWOT Mountain setting Lack of one, central, high -end 24/7 reservation service with lodging and activity Beauty - flowers, billion $ renewal capabilities Natural Resources Closed businesses in the off - season Renowned chefs & restaurants A level of customer service that is not consistent and currently does not match the Strong performance arts and artistic presence high -end positioning 4- 5 Star lodging Incapability of the VLMD able to access and message businesses outside of the Open bed base TOV boundaries ADR - Value Messaging No existing, clear point of differentiation from other mountain destinations Vacant and recreational /event facilities Cluttered activity messaging and lack of central resource within the town Strong Marketing support Lack of available, affordable housing for experts in residence Human Capital for both Sports & Adv & Health & Wellness Altitude can be limiting An attractive guest demo Variable weather Untapped independent groups On moungtain and National Forest service constraints Winter Colorado brand equity No solid, major conference space Strong state travel messaging Healthy state statistics Inherent healthy way of life for locals Altitude can be ideal for performance training Baby boomer segment living longer and retired and seeking out ways to increase Competitive resorts that have a clear point of differentiation - Whistler prevention Neighboring resorts that are developing partnerships and beginning to carve a Potential for Vail Summer brand to grow a summer identity from an existing niche positive brand perception Valley affordability to attract new, top notch talent Amenities exist and haven't been tapped or positioned to their full potential Slowing economy Nation's trend towards healthier living Politics within the Town of Vail and the Vail Valley Vail's move into higher end product that will be affordable in the summer The majority control that Vail Resorts has over Vail Mountain Increased bed base and meeting space Selection of beach & other more localized summer destinations Accessibility - limited and pricey flight into Eagle Pine Beetle Kill LMLntraditiORal marketing 47 7/20/2010 s -1 -s1 ^Vail 2008 VLMDAC STRATEGIC ALLIANCES rneres�ocomoaKSan• ASSET INVENTORY HEALTH & WELLNESS - SWOT Steadman Hawkins Limited medical residence living space - current VVMC residence are filled to Shaw Cancer Center capacity Natural holistic surroundings No vacancy in the medical facilities Attractive destination for experts to do a residence and for patients to receive Altitude can be a barrier for certain medical fields & programs treatment No turn -key, central reservation Health & Wellness guest application Healthy State (Colorado) - credibility No Vail ambassador for the Health & Wellness program Available summer meeting space Sporadic and limited business hours during the off season Attractive summer ADR & available bed base Projecting Health & Wellness to guests is not inherent throughout the business Vail is within a majestic nature setting but is easily accessible community Vail is not remote /off the grid Growing trend toward Integrated Medicine Competition within the medical sector and convoluted insurance parameters No other mountain town is positioning themselves as the complete Health & Aspen Institute currently hosts a Health Forum and Snowmass has a Wellness Wellness destination Experience weekend Unused facilities and untapped natural resources Economy may result in people spending less on themselves and not making Working with lodges for summer residences healthier choices Working with lodges to design tailored patient programs (confidentiality ?) Successful yoga retreats currently exist in Estes Park & Telluride Increase in stress may put more focus on self, health and wellness Nation's movement towards prevention and healthy living The baby boomer generation has time to travel and desire to live longer, vibrant, healthy lives L7mrrtraditiORal marketing 48 7/20/2010 5 -1 -52 ^Vail 2008 VLMDAC STRATEGIC ALLIANCES rneres�ocomoaKSan• ASSET INVENTORY SPORTS & ADVENTURE - SWOT Mountain chic culture Lack of adventure infrastructure Depth of professional athlete pool Mountain access is very limited and poorly marked /mapped during the summer Winter product is already known as world class The altitude can be limiting to many Gold medal angling waters throughout the Town of Vail Steep terrain and limited beginner hiking & biking trails Teva Mountain games is the largest adventure event in the Elk migration closure of key access points in the early season country that kicks off Vail's summer season The Valley is not road -bike friendly Vail has one of the oldest & largest lacrosse tournaments Lift access and other activities have a limited window of operation Vail has a track record of being a successful tournament destination Colorado school districts have early start dates within increased registration for promoters Vail Resorts has control over a considerable amount of the summer terrain Great whitewater access No central activity resource /location in town Comfortable weather High altitude for performance training Colorado is viewed and ranked as one of the healthiest states There is a multitude of winter infrastructure vacant & available during the summer Behind competitors on summer product development Two of the country's competition climbing walls reside in the Valley Whistler is known as the Mountain Biking mecca Vail Mountain has enormous potential to be developed as a mountain adventure Copper Mountain has formed an alliance with Woodward playground Mountain storms can be unpredictable Underutilized local athletes /experts Lance Armstrong chose Aspen over Vail in selecting his mountain training Existing VRD programming that can tapped headquarters No other mountain resort has claimed to be a premiere training destination for adventure athletes Introduction of more wildlife to the product Vail Mountain School complex has complimentary infrastructure with an all weather field LMmrrtraditi©Ral marketing 49 7/20/20 5 -1 -53 Vail. 2008 VLMDAC STRATEGIC ALLIANCES Thmsnocmpad"— ASSET INVENTORY APPENDIX: Vail Recreation District Partnership Recap 2008 FACILITIES / PROGRAMS Vail Golf Club (2008) 24,000 rounds played (estimated) 14 Friday Clinics / 240 Participants in Women's Clinic 169 League Participants (Men's, Ladies, Senior) 230 Children in Fred And Judy Alexander Golf Tournament 150 children in the First Tee Program 230 participants Tom Whitehead Junior Golf Tournament (Double Shotgun) La Sportiva Vail Mountain Trail Running Series (2008) 1,434 Total Runners Five Race Series Organized 9 Races Total Vail Mountain Bike Series 1,521 Participants Six Race Series Sports /Fields (2008) Youth Sports Camps 558 Children Total 28 Rocky Mountain Volleyball Camp: CSU Head Coach, May 10 -11 70 Girl's Soccer Academy: June 23 -27 183 Major League Soccer Camp: England Coaches, July 14 -18 or Aug. 4 -9 82 Lacrosse Camp (Skyhawks): July 7 -11 42 Back 2 Basics All Star Basketball Camp: Sydney Moncrief, June 16 -19) 62 Rocky Mountain Baseball Camp: CSU Peublo Head Coach, June 9 -13 93 Mini Hawks Training Camp: June 9 -13 and July 21 -25 Tournaments Vail Lacrosse Tournament: 5,000 King of the Mountain Volleyball: 400 Kick It! 3v3: 1,600 Vail Invitational Soccer Tournament: 600 Vail Valley Soccer Club Challenge Cup: 2,400 V I Iuntraditional marketing A _ 1 7/20/2010 5 -1 -54 N ail. 2008 VLMDAC STRATEGIC ALLIANCES Thmsnocmpadson' ASSET INVENTORY Youth Services (2008) 800 Total Children in Summer Camps Extreme Camp Vail (ages 8 -13): 65 Camp Eco Fun (ages 4- 11):1,500 Pre Kamp Vail (ages 2.5 — 5): 715 Camp Vail (ages 5- 12): 3,725 Easter Egg Hunt: 200 Trick or Treat Trot: 500 Imagination Station: 2,750 Annual Visitors Skateboard Clinics: 120 After School: 21 children per day at Edwards Elementary School; 22 children per day at Red Sandstone Elementary School School's Out Camps: 500 kids over 21 days Dobson (2007) ShowTime Skating, 1,700 Spectators (three shows) �S Ice Hockey Camps: 270 participants Classes (Ages 5 to 8): 50 kids per session Learn to Skate, Junior Prep, Story Time Adult League Teams:380 players, 28 teams Events ShowTime Skating Performances: 1,700 Spectators (three shows) Lippizzaner Stallions: 800 Concerts — Disco Biscuits, Michael Franti and Spearhead, Government Mule, Ziggy Marley, Social Distortion 10 Hispanic Dances 2,500 Future Business Leaders of America State Gymnastics Meet, 400 athletes plus family members Vail Nature Center 120 Day Camp Visitors (from outside of Vail) 300 Local School Students Vail Nordic Center (2007) 350 Passes Sold Estimate 14,000 users per winter Gymnastics Center 22,000 Participants per Year 445 participants per week 290 Students in learning programs 30 Open Gym Participants V I Iuntraditional marketing A -2 7/20/2010 5 -1 -55 N ail. 2008 VLMDAC STRATEGIC ALLIANCES Thmsnocmparis"' ASSET INVENTORY Tennis Center Peak Average of Tennis Court Usage (mid- June through Aug): 31 hours per day Memorial Day — June 15: 36 players per day, 250 per week June 16 - Aug. 31: 93 players per day, 650 per week Sept. 1 -30: 25 per day, 175 per week 115 participants in annual Bill Wright Clay Court Championships 200 Junior Participants (classes) SPONSORS / PARTNERSHIPS Mountain Bike Race Series Vail Resorts Beaver Creek Resort Company Bud Light Rocky Mountain Bicycles First Bank Plum TV Rocky Mountain Reprographics East West Resorts AAA Mini Storage, Arrigoni Woods Vail Valley Ear, Nose and Throat Vail Valley Foundation U.S. Forest Service Trail Running Races La Sportiva (3 -year contract with 2 years remaining) Steadman Hawkins Clinic First Bank Gatorade Endurance Vail's Mountain Haus Howard head Sports Medicine TIGA Advertising JointWorx Larabar U.S. Forest Service Sports Camps Howard Head Sports Medicine Vail Realty Antlers at Vail KidSport Vail Daily Vail Sports Medicine and Physical Therapy Simba Run American National Bank Evergreen Lodge V I Iuntraditional marketing A -3 7/20/2010 5 -1 -56 N ail. 2008 VLMDAC STRATEGIC ALLIANCES ThmsnoCMP3050,' ASSET INVENTORY Vail Golf Club Coors Audubon Cooperative Sanctuary Program Dobson Ice Arena Skating Club of Vail Vail Eagle Valley Hockey Ford Park Tennis Center Vail Mountain Haus Billy's Island Grill A Beer Sponsor Wilson (Tennis balls) FirstBank of Vail Informational Requests (Betty Ford Alpine Gardens, bathrooms, general information) — every 10 minutes during peak season Vail Nature Center Gore Range Natural Science School Vail Local Marketing District U.S. Forest Service Youth Services BrightStart for Eagle County Kids CopyCopy Alpine Bank KidSport First Bank of Vail Maximum Comfort Pool & Spa Vail Resorts Rotary Parent's Handbook Vail Daily TV8 V I Iuntraditional marketing A_4 7/20/2010 5 -1 -57 *VAIL TOWN MOUNIAIN RESEARCH Town of Vail Economic Indicators Summary: July 2010 Update (Based on data as of April 30, 2010) INTRODUCTION: This introduces a summary report of Vail Economic Indicators, updated in July 2010, once winter (November — April) data became available. This Indicators Summary is intended to provide an overview of recent economic activity and to serve as a benchmark from which future economic activity can be displayed and compared. These seasonal reports began in early 2009 when relevant data was gathered from various secondary sources for the date range of November 2004 through April 2009 and is now updated seasonally. The data is depicted by general category (Tourism, Real Estate, Town Revenue, Business Growth and Macroeconomics) and seasonally (Winter: November — April, Summer: May — October). It is presented in a chart format with this brief summary as a part of the Town of Vail 2010 Economic Development Strategic Plan and is limited in scope and accuracy by the availability of data from secondary sources, thought to be accurate but not independently verified, and is best used as a general overview as a result OVERVIEW: The narrative overview below is supported by a more granular supporting chart (attached). All statistical comparisons are based on year- over -year comparisons as of April 30, 2010, vs. April 30, 2009, unless otherwise indicated: 1. Tourism Indicators have stabilized in the past year. While the overall economy began to recover, consumers felt little relief, so increases in occupancy were at the expense of lower rates. For Vail lodging occupancy showed an increase ( +4.5 %) from last season but rate declined ( -5.5 %) resulting in a negligible change in overall revenues (from which lodging tax is collected). These results compared favorable to the overall MTRiP industry data set where occupancy showed small decline (1.4 %) and rates were similar (- 5.8 %); i.e. similar discounts produced more guests in Vail than other resorts. Transportation results provide a mixed and inconsistent picture. Travel through Denver International Airport increased ( +2.0 %) from last winter, yet Eagle County Regional Airport showed a season -over- season decrease ( -4.0 %) in deplanements for the winter months. Traffic through the Tunnel declined slightly (- 0.7 %), possibly due to the dramatic increase in gas prices from the winter of 2008/2009 to the winter of 2009/2010 ( +35.8 %). The amount of vehicles in to the Vail parking structures increased somewhat ( +8.9 %) but the number of cars on the Frontage Road ( -0.5 %) and number of days the parking structures were full, were both lower, which may indicate that there was an increase of visitors during non -peak times. An array of special events took place during the winter months. Attendance /participation increased at all events (except Street Beat Concerts) ( +14.3 %) driven in large part by the large increase in attendance at Spring Back to Vail and Carnivail. 2. Real Estate Indicators show a significant decrease in gross sales (- 28.3 %) during the winter of 2009/2010 compared to the previous winter, while actual sales transactions saw an increase ( +24.8 %), leading to the most noteworthy declines in average sale price per transaction (- 42.5 %) and average price per real estate square foot (- 28.3 %), mirroring Eagle County as a whole and not dissimilar to most other mountain destinations. These decreases are largely attributed to the continued down real estate market, a shift toward sales in lower priced properties and away from higher priced properties and significantly less (high priced) newly constructed inventory being sold during the same period last year. The sale of multiple newly constructed units at the Mountain View Residences, Chalets at the Lodge at Vail, The Willows and Manor Vail Lodge took place during the winter of 2008/2009 where this past winter only recorded a small number of sales at Lion Square Lodge North and the Landmark. This batched processing of new construction closings create inconsistent spikes and dips, and make seasonal evaluation of little merit. The completion of new development in Vail is unprecedented and while new products will continue to be sold in 2010 with the completion of the Ritz Carlton Vail (116 units), Four Seasons Resort Vail (156 units) and Solaris (77 units). New construction continues to be late in their targeted completion dates so forecasts for increased real estate transactions in 2010 will take place during the summer /fall months. In fact, according to the Town of Vail finance department, large increases have already been recorded during May of 2010 and the summer of 2010 is predicted to show significant increases in gross sales based on Town of Vail Real Estate Transfer Tax collections, and is likely to make winter 2009/10 look weak comparatively. 3. Town Revenue Metrics include: sales tax, construction use tax, property tax and real estate transfer tax revenues along with general fund balance as an indicator of the Town's level of reserves. a. Sales tax is segmented by business type (retail, lodging and food /beverage) and further broken down geographically by Vail neighborhoods. All segments combined show a very slight increase in overall sales tax revenue ( +1.2 %) following the previous winter season's sales tax revenue, which decli��N?Aatically (- 13.6 %) after three prior years of growth. 5-2- 1 Attachment: Vail Economic Indicators Table TOWN OOFVAffi� MOUNlA1N TRAVEL RESEARCH r Specifically lodging (1.0 %) and retail (2.6 %) sales tax collections saw a slight year over year increase, while food and beverage sales taxes collections decreased (- 0.5 %). When segmented by neighborhood, the Cascade Village under preformed Vail Village and Lionshead by consistently showing declines in lodging (- 4.6 %), retail ( -5.0 %) and food and beverage sales tax collections (- 10.2 %). A study conducted by MTRiP shows that the average of comparable ski towns was down season -over- season in both sales tax ( -2.1 %) and up in lodging tax (- 0.2 %), though Vail saw an increase in sales tax ( +1.2 %) and lodging tax ( +1.2 %). After dramatic decreases in the 2008/2009 season from the previous season, these increases, however minor, are more significant as a positive indication of growing demand. . b. Other Tax Collections by the Town of Vail include construction use tax, property tax and real estate transfer tax. These indicators are reported on an annual basis instead of seasonally. While they don't correlate with time frame of the above mentioned indicators, new construction is showing a rebound from 2009 low's, as seen by the 17.3% increase is Construction Use Tax, and in contrast to the continued decline in real estate sales, evidenced by the dramatic decrease in real estate transfer tax collections (- 72.4 %) from 2008 to 2009. Property tax continued to grow from 2008 to 2009 ( +5.5 %) but a much less significantly than the increase from 2007 to 2008 ( +44.6 %), indicating the slowing of new development. c. Town Reserves have grown very slightly ( +0.7 %), a result that is both positive and believed to be somewhat unique among municipalities in this down economy. 4. BUSINESS GROWTH is based on broader county and national indicators, many of which are tracked on an annual basis, lag significantly and have just been updated for the 2009 calendar year. While not as current and telling of the current market conditions, the Business Growth indicators all point to a slowing economy with the dramatic increase in Colorado unemployment (to 7.4% from 3.6% or a 106% increase). Anecdotally, the first two quarters of 2010 are showing slow and sporadic growth. Indicators particularly germane to mountain resorts include skier visits, which came in at 59.4 million nationally (as reported by the National Ski Areas Association) and 11.9 million in Colorado (reported by Colorado Ski Country USA), comparing favorably to 08/09 at 57.4 million nationally and 11.7 million in Colorado. Individual Vail mountain skier visits declined slightly (- 0.02 %) from 1,622,000 during 2008/2009 to 1,599,000 during the 2009/2010 season. 5. MACROECONOMICS: The Consumer Confidence Index (CCI) has proven to be an important indicator of subsequent discretionary spending, like vacation travel, and has historically hovered around its benchmark of 100 until mid 2008, and then dropped dramatically to an average of 35.3 during the 2008/2009 winter season. More recently it has rebounded to an average of 51.2 during May — October of 2009 and has hovered around this level through the November 2009 — April 2010 time frame (52.9) demonstrating continued apprehension about the outlook for the economy. While the CCI is a good measure of consumer spending, we look to the financial markets to assess a broader business outlook. Its relative stability combined with solid growth in the US Index of Key Economic Indicators support a positive outlook for a rebounding economy. On a cautionary note, an increasing number of more conservative market watchers point to staggering worldwide debt, ongoing unemployment and an anemic housing market as cause for ongoing caution. The recovery, such as it is certainly fragile and has yet to spark any significant change in demand for tourism or real estate, the two pillars upon which mountain resort economies are founded. This foundational data set and summary will be further updated and expanded upon seasonally, taking its place among the tools available to the Town, its various committees and the public it serves. Ralf Garrison Director and Senior Analyst Mountain Travel Research Program 7/20/2010 5-2-2 Attachment: Vail Economic Indicators Table Data prOV l in tables was c011ecled by the Town d Vail antl MTRiP in Jan. 2009 antl upd.. JUL 2010f,.. a variety Ot secondary sources, which a thought t0 be accurate, but not independervly verAietl antl best. usetl as a. general overview as a ­,ft. Veil Economic lndiI.Wr Tourism(20043110) Intlicator Source Focus SWdy Report Date(' 04'05) Data ('04- -'0.S) Report Date('05 Data ('05'06) Report Date ('06- Data ('06 -'OJ) Report Dete('07- Date (07 08) Report DeteC� Date ('�09) Report Dete ('04 Dete '06) '97) '08) '09) '10) Lodging Report VIIRiP'. Booking Average nurrber Wnm(NOVember'04- N/A Wnm(NOVember 59.6 ^ /o W�n¢r (Novertber � 30o Wnter(NOVertber 586 ^u Wnter(NOVertbe, 521 ^u W,n¢r(Novertber �Go7o o«upaney patterns ac la veil of roo�_Ned Aphl'a5) 'a5- Apnl06) 06- Apnl'm) 'm- APkI'o8) 'o8- Apnl'o9) 'o9-AP,l'10) "g, propeiVes (711 out of 3598 )5umrrer(May'CS- S e sumrrzr (May'O7- SLmmer (Nby'08- SLmmer (Nby'09- svmrrzr(May'10- - ober'C5) 39.1 ^ ^ /o q. ber'06) 38.4 ° /o OcNber'07) 39.4% OcNber'08) 38.0 ^ /o OcNber'09) 326 ^ /o OcNber'10) N/A Lodging Report IIMP'. Booking A nightly Wnm(November'04- Wnter(NOVember Wnm (Noveober Wnter(NOVerrber Wnm(NOVerrber t' (N Average Nightly pattem, at l8 Vail 1a 1 April '05) N/A '05 -April '06) $363 '06 -April 'O7) $376 'O7 -April '08) $407 '08 -April '09) $384 '09 -April '10) $363 Room Rates odging propeime, rrzr (May'CS- Smmer (May'06- sumrrzr ( May' 07 - SLmmer (vay'18- SLmmer(Nky'09- sumrrzr(May'10- Ocrober'CS) $142 Ctrobu'06J $158 October'OJ) $155 Ocrober'08) $155 October '09) $141 October'10) N/A community Vail Recreation Aurrlaa ofvlsitors Wlnter(NOVembe, 04- Wnter (No vember Wnm(Nove,ber Annual(IaivarY'0& Annual (Idlnary'Q9 Annual (­­y 10 Genter District NNe DObmn ice April'CS) Notavailable '05_April '06) Nolavailable '06- April'O7) Not available _ December '08) - December'09) -- ember'10) Attendance Arena sumrrer(May'05- Summer (May'06- Sumr (May'07- .,000 (estmate) W,000 (estmate) N/A October'C5) Notavailable Ctober'06) Not available Ocrober'07) Not eveileble Vail Recreation Via to,, to the Val S♦fnrrer(May'05- Summer(May'06- Sumrrer(May'07- Sm me, "y'08- Slmmer(Ivby'09- Sumrrzr(May'10- District Golf Course Cttober'C6) 23,000 C tober'06) 22,300 Ocrober'O7) 24,600 Ocrober'08) 24,993 Ocrober'09) 23,414 Ocrober'10) N/A Perking Mounts 1- Aubeof Wnfer(NOVember'04- WnI, (NOVember Wnm(Noveober Wnfer(NOVerrber Wnfer(NOVerrber Wnm(Noverrber Transportation vel,ides in Val Ap, 05) .2,424 X05 -Apnl 06) 32$972 '06 -April 'o7) 342,417 'O7 -April '08) 350,896 '08 -April '09) 288,307 '09- Apri1 '10) 324,979 Nil3ee Parking SLmrrer(May'05 SLmmer (My 06 Sum­ ( May' o7 - SLmmer (Nby'08- SLmmer (Nby'09- sumrrzr(May'10- strucWre �b 05) Not eveileble fiber 06) Not eveileble October '07) Not eveileble October '08) Not eveileble October09) 204,506 October '10) N/A Tov Aumteof Wlnm (NOVember'04 - Wnm November Wnm(Nwenber Wn- (Novenber Wn- (Novenber Wnm Movenber Transportation vehi Iesin April '05) 181,275 '05 -April 06) 176,716 '06 -April 'O7) 174,085 'o7 -April '08) 184505 '08 -April '09) 1@,028 '09 -April 'lo) 187,045 on d,ead Parking Stu, -e Sumr (May'Q5- Su mmer(May'06- Sumrrzr( May' o7 - Slmmer(Nby'08- Slmme,(Nby'09- Su 10 October 'C5) Not eveileble atober'06) Not eveileble October' 07) Not eveileble October 'OS) Vot eveileble October '09) 1561 October '10) N/A Tov Aunb,of Wnm(NObember'04 WnI, (NOVember Wnm November Wn- (Novem"er Wnre (Novemter Wnm Movenber T n,por4tion vehid es on April '05) 4,712 '05 -April '06) 9,406 '06 -April '07) N/A '07 -April '08) 5,947 '08 -April '09) 7,636 '09- Apri1 '10) 7,795 ffont,Ne roads - rrzr (May'CS- SLmmer (May 06- Sum­ (May'OJ- SLmmer (MOy'08- SLmmer (MOy'09- svmrrzr(May'10- October'C5) JULY 4TH atober'06) JULV 4TH October '07) JULV 4TH Octobe rOS) JULV 4TH Octobe r09) N/A October '10) N/A TOV Aurrbaofdays Wnter(NOvembe, 04- 43 /VV 13 /W WnI,(November - /VV 27(W Wnt, (November 66 /VV 31 /LH Wnter(Noverrber ./VV �/� Wnter(Noverrber ./VV �/� Wnm(Noverrber 40 /VV 21 /W Transpo,RdRn taking stru es April 'CS) '05 -Apnl '06) '06 -April 'OJ) '07 -April '08) '08 -April '09) '09 -April '10) full r (M,'05- Summer(May'06- Sum-,( May' o7 - Su mmer(Nby'o8- Slmmer(Nby'09- Sum-,(May'10- October 'C5) JULY 4TH atober'06) JULY 4TH OUDber'07) JULY 4TH October '08) JULY 4TH October '09) JULY 4TH October '10) N/A Airport DIA It-of people WnI,LL mber'04- 9007732 WnI, (NOVember 10,894042 Wn. (November 11,359,350 Wnter(NOvember 12,005,3T/ Wnter (November 11,612,990 Wnm (November 11,848,627 Statistics nroDenver Apol 'CS) 'CS -April '06) '06 -April 'O7) 'O7 -April '08) '08 -April '09) '09- April'10) Inte -bona) - rrer(May'05- Summer(May'06- summer( May' o7 - Sm me, (MOy'08- Su mmer(MOy'09- Sumrrer(May'10- Airport Oetober'C5) 11561,666 atober'06) 12,639,845 October '07) 13,237,818 October '08) 13,600,079 October '09) 13,517,792 October '10) N/A agleCounty Aurrba ofpeoWle Winter (November '04- 175,­ I, November 1�,�6 Wnm (November 179,620 Wnm (NOVeober 181502 Wnm (November 173,333 Wnm(Noveober 166,409 APport nto Eagle County Apnl'05 '05- RPM06) 'o6-April'07) '07- April'08) '08- April'09) '09-April'10) Airyort 6umrrzr(May'QS- SLmmer (May'06- sumrrzr( May' o7 - SL miner (Ivpy'oa- Summer (Ivpy'o9- 8,434(airportwessumrrzr(May'10- October'05) 39,779 Ctrobu'06) 37,750 October '07) 48,043 October'08) 37,300 0ctober'09) closed May- AUg.)OCrober'10) N/A veil information Co on Aube ofmsir m Wnm(N mbe,04- Wnm(NOVember Wnm Movembw Wnm (NOVember Wnm (NOVember Wnm(No, ember Centel Visits Departrrznt the Vail VJlage Apnl'OS) Not available '05- April06) Not available '06-April'g7) �,� 'o7- April'08) 1&,0.51 '08- April'09) 20,949 '09- Apri1 '10) 17,463 mfor bomCenm Slmrrzr(May'Q5- Summer(May'06- summer( May' o7 - Su me, (Nby'08- Slmmer(Nby'09- Sum-,(May'10- atober'C5) Not available atober'g6) 25632 October '07) 22,656 October '08) 26,686 October '09) 21,]]4 October '10) NIA Communi�0 on Aurrbe of visGro Wnte,L mber'04- WnI, (NOVembe, Wnm (November Wnm(NOVerrber Wnm(NOVerrber Wnm (Noveober Departrrznt the bond,ead April '05) Not available '05 -April '06) Not available '06-April '07) 14,319 '07 -April '08) 1T,5]5 '08 -April '09) 11,5]6 '09 -April '10) 10,616 Infor bon Center rrer(May'05- Summer(May'06- Sum-,( May' o7 - Slmmer(Nby'08- Su mmer(MOy'09- sumrrer(May'10- October 'C5) Not available atober'06) 31103 October '07) 25,340 October '08) 19,319 October '09) 16,000 October '10) WA 7."r0"rUIO vauEm�omi, raai�ms, TOUr�sm 3 g ot7 rest r.�oainaa.7 /te2UtU Data provided in tables was collected by the Town d Vail antl MTRiP in Jan. 2009 antl upd.. Jul. 2010 from a variety of secondary sources, which are thought to be accurate, but not independently yerAied antl best used as a general o..... w as a r Tft. Indicator Source FowsSWdy Report Date (U4'05) Data('Ob -'0.) Report Date ('0. Data ('OS -'06) Report Date(b6- Dete('06 -'1) Report Dete ('OJ- Dete('07 -'08) Report Dete ('�- Dete('W'09) Report Dete('04 Dete(' .-'10) '06) 'O7) '08) '09) '10) tu1nelT1 CDOT ",b, 't Wnter(Ngvember'04- 3,611,648 VNnter(NOVember 5,406,952 winf<r(Nwertber 5,694,884 winter(NO..711 5J Wnter(MoveIer 5730 �9 Wn¢r (Noveober 5,690,262 veh�de, mm me Apkl 'a5) 'a5 -April n6) 'o6 -Apm 'm) 'm- Apnl'oa) '08- Apnl'09) '09- Apnl'lo) = ,enhower S /tn-I(Mav'OS- SLmmer (MaY'06- Sumrrer(May'07 SLmmer (MeY'08- SLmmer (MeY'09- Sumrrzr(May'10- TunneWail Pag (amber'06) 5,488,399 Cttcber'06) 5,585,1.8 October'07) 6,074,02y Ocrober'08) .,82,092 Ocrober'09) 6, 4 ,720 october'10) V/A Holitlay Timing Calendar - er'. Ddl Sunday March 27, 2105 Sunday q 116,2006 Sunday q 18,2007 Sunday March 232008 Sunday A.1122109 Sunday q 14,2010 pri pri pri pri 4th _ July'. Day oY July 4, 2006 Monday 2uly 4, 2006 Tuesday 2uly 4 2007 Wednesday illy 4, 2008 Friday 2uly 4 2009 Sdturday 201y 4, 2010 Sunday Christmas'. Day of December 20, 2005 1 SLndaY December 25, Monday December 25, Tuesday 761- 25,2007 -d-d, 761- 25,2008 Thursday December 25, 2009 Friday the week 2006 2006 Internet (Web) Vail Remit, -, of v- to�I; 5 'N o 5, OVember'04- W nter (November WnGx (NOVenber Wnter (NOVe Wnter (NOVenber Wntx (NOVenber lJSage vail.mm ) Not available 'C6 -April '06) Not available '06 Apl 'O7) .o�P� 'OJ -April 08) ,nn '08 -April '09) s.o5t.5n '08 Apl 09) (Val Rem -Ite) r(May11- Summer(May'06- Summer (MayI Sr mmer(Nby'18- In mer(Nby'11 Sumay09 wta�anable camber k6) 66..6,6 oember'm) sn oember'oa) �saos oember'o9) sas,7es 0, D 09) I/A [ "l PH-1 =„ergo Average price of Winter November' 04- Winter November WnGx(Novenber Winter(Nove,ber Winter(Nove,ber Wnm November InPormaOOn gabotine per gallon April '05) $1.94 '05 -April '06) $2.33 '06 -April '07) $2.33 'o7 -April '08) $3.03 108 -April '09) $1.83 108 -April '09) Adminlrnaoon (usD) In coloraio ve of weekly - 0 rrzr (May'C6- SLmmer(May'06- Sumner( May' 07 - Sr mmer(Nby'08- SLmmer(MSy'09- Sumrrzr(May'09- vaages 0cmber'05) $244 amber'06) $2,71 Octrber'O7) $3,00 OltOb"'08) $3,69 Ocmber'09) $2.44 Ocmber'09) V/A Kent 2007 Ki9MIne5porti& = ebruary 58, 200$ F�ruary 2528, VRIprotluced tlte = ebruary l &20, = ebruery 35, 2008 Attendance = Cernivail (Un_dO onal Nkt3) 3 ' S � 2006 -no #'s available 2007(VVTCB) 7 (Mghll I Sport,) 10,000 =eb 22- 24,27,2009 15,000 = 661420,2010 20,000 o u Valley a0on n The Se-on ]anuary 13- 16,2005 10,000 2006 ]anuary l2 -]5, 14750 , 2a,7ary 11 -14, - 15,000 - ebruary 7- 10,2008 17,000 - vent di d not occur Event did not o¢ur Event did not occur Even[ did not occur ,l - S" and Junior Olynpi¢'. 7 160 Athletes, 165 Athletes Event was held in 175 Athletes Snowboard dub days /1st Week In 2005 w /parents +mashes 2006'. VaI +BC. w /parents +mashes 2007 Nspen 2008 w /parents+ Vlach 5- 11,2009 160 athletes vlarch 331 170 athletes Vail vlarch each year 256 total 265 total coaches 2Z rota) Vail Flm finslimm Vail Flm F-vdl Mal 3l -April 3, 2005 10000 Msrdn 30 April 2, 12,00 larch 29 Apbl 1, 14,000 April 3£, 2008 12,500 April 2- 5,2009 12,000 A,,114, 2010 14,000 Taste of Vail Taste of Vail Apri159, 2005 Notavailable April58, 2006 4,000 April 11- 14,2007 7,000 Vlach 29 A,,11, 7,000 April1 4, 2009 6,000 Apri18- 10,2010 6,600 Kigh T[elTalnrrzn(ine5portt 4 3 & Sprang Back to Vail Apri116, 2005 50,000 Apri116, 2006 24000 , Apri12- 15,2007 26,000 April 7- 13,2008 30,000 AIN 13 0+ 19, 2009 30,00 April 12- 18,2010 40,000 Untra]i0onal Iva Mountain June 1- 5,2006 12,000(. 1) M,v 31 -June 4, 28000 layS J,ne3, 30,000 June 4E, 2008 35,000 June 47, 2009 QDA0 is June 36, 2010 V/A vlake0ng Games. 2006 2007 ow promoter Ung of the 516 partici 25 560 2.5 622 2. 650 patidpan6+ 764 'rig of the pants+ participants+ participants+ 2.5 estimated participan6 vloun[din vlounmin June 17 -19, 2006 ated attourage June 1519, 2006 ated entourage June 15 17, 200] ,tad entourage June L-I5, 2008 a oura, pa June 1421, 2009 +25 atrourage June 1£-20, 2010 V/A Volleyball lim per player [im P­PJay" [imP­Pleyer rat player per player Vail Chamber and So,th of the 3usn 3o,deI Fl ed, 2006 Not implemented 2006 Not implemented 2007 Not implemented 2008 Not implementetl June 20, 2009 1,000 June 12, 2010 N/A Vail Val ley +ot5umrrzr J Tuesdays, June 14 10 Tuesdays'. June 9 Tuesdays'. June 9 Tuesdays'. June 9 Tuesday'. June 16 Tuesdays, Jun 1S - ounda0on Yi hG Jul 26 2006 26,400 EAU 33,063 19 -AU ust21 32'625 15 AU us[19 2008 �'� And 18' And 24 N/A (14 M Mark June 1E- June 15 June 22- Sept=_nber ead Mow Drive Vail Farrzrs' June 19- Sept=_mber June 2 Sept 20, 2010 June 20 Sep 19, a 7.,000 2006 (14 1J, Marke 100,000 2007 (14 23, Msrke 131,000 1a+ et,) (14 130,000 2009 14 marke 140,000 N/A rmershlp et arket) 2006 (I4 t) 200J (14 t) haes) (t) Vail Chamber and June 23, 2007 (1st In- 3BQ Bonanza 2005 Vot implemented 2006 Not implemented yea) 1,250 June 21, 200& 3,500 June 27, 2009 4,210 June 26, 2010 N/A daOOn Colorado LaaOS Vail Lacrome 92 teams June 24 July 4', 102teams June 27- l,ly4„ 100 teams June 28 Illy 6, 104 teams June 26- I,ly5, 9. Teams Shoomut 2une25 -July 4, 2006 18,3=tal 2006 16,000 total 2007 17, 116 total 2008 18,819 total 2009 16,000 total June 252014, 2010 N/A rile VAleY Tuev]av, Inky 4, Wednesday, 2d v 4, Saturday, July 4, S,ndav, July 4, Americe Days Mcnday, July 4, 2005 25,000 2006 30,000 2007 35,000 Tiday, July 4, 2008 35,000 2009 �'� 2010 NSA eras 3ravol (GRFA 19 performances'. 19 performances'. 20 performances'. 19 Performances 18 performances'. June 3ravol catormancces 35,068 20062E -]uIV 28, 36,727 tune 27 -July 27, 32,649 tune 25 -July 25, 34,868 '.0 l- 34,530 June 21 AUg3 N/A only) 25 July 29, 2005 2006 ADS 2007 2008 Aug 4, 2009 09 7 10 vauFm�omin tmai�ms, lourwsm 5 ' 4 1. 9. ot7 -1 -11ad. 7 /132oto Data provided in tables was collected by the Town d Vail antl MTRiP in Jan. 2009 antl upd.. Jul. 2010 from a variety of secondary sources, which - thought to be accurate, but not kdepepd,Mly yerAied antl best usetl as a general oyeryiew as a -t ft. Indicator Source Focus SWdy Report Date(84'05) Data ('04 -'OS) Report Date('05 Data ('OS -'06) Rep- Date(b6- Dete ('06 -'OJ) Report Dete('07- Date ('OJ -'08) Report Dete('M- Date ('L@ -'09) Report Dete('04 D- ('x'10) '06) '07) '08) '09) '10) Vail Inte -b-1l Vail Valley Dance Fes -Vdl 6performances'. ]u1y30. 7 Performances'. 8 performaices'. 7 perforrtanas'. 8 Perfor -, --d-, (GRFA August 7,2005 9550 IdyDO August 13, 11,654 July 23 August 12, 12,249 July27- August9, 11,698 (Gt{FA)'. III y2J- 17,500 July 26 Aug 10 V/A c'formanws 2006 2007 2008 Aug 10 TI ay Afternoon Simmer 2008'. (],t 1u1y 3- Aug 14 (7 6S4lURDAYS]uly moon R- Raich Oub 2005 Not implemented 2006 Not implemented 2007 Not implemented yeyr'.S Fidays) 2500 - n days'. Blue -,k 3500 10-AUg DA1I0 N/A moon R -R-h Rocky Mounbin 2005 Not implemented 2006 Not implemented 2007 Not implemented August 1 3,2008'. 8 Aug 21- 23,2009 5000 July 1618, 2010 V/A 276 teams 351 teams 309 teems 300 teems 300 teems 8100 Team July 31 -Aug 2, III - It3J3socc=s Augus[.t72005 6293 including August462006 7371 including August 35, 20207 6989 inclutling August l- 3,2008 6300inclutling including ]u130. Aug 1, 2010 V/A Champiorahlps Intl spectators gnectators spectators spectators 2009 Spectators August 11 13, ogle Vd ley Vail Arts I,s ll August 1421, 2005'. 7,000 2006'. ELH 5,000 Au gust 1012, 3500 August 8- 10,2008'. 3,000 June 26- 28,2009 9,000 June 2S2J, 2010 N/A LH MSII 2007'. ELH Ord, - Lion9rea]Orde Vail Jazz ]sz @Ne -1,C 9SUndays 2,700 9SUndays 2,700 9SUntlays 2,700 9SUndays 2,700 10 Sundays'. June 2700 9SUndays�11142 N/A vundation 2 &Aug 30,2009 Aug 29 " ]uly Vail Jazz -@ Vail Square 2005 Vot implemented 2006 Not implemented 2007 Not implemented July 31 -August 28, 3000 5 Thursdays'. Aug 6 3500 iT ,da Aug5 N/A ou-bon 2008 (111 year'.5 Sept 3, 2009 Sep 2 Vail Jazz Vail]azz Parry September 2- 5,2005 3500 September l -4, 3500 August3l- 3500 Aug ust 29sept 1, 3,500 Sept3- 7,2009 4,000 Sep 2- 6,2010 N/A vunda0on 2006 Sept- 3,2007 2008 Vail Jazz VIII Jazz -Vdl'. = oundalon 2005 6,200 2006 6,200 2007 6,200 2008 9,310 Summer 2009 10,310 Sumrrzr 2010 N/A Vail Valley Street Beat 2004C6 (13 wncerts) 31,500 2005 -06 (10 28 500 2006 07 (11 2007 -0& (6 22 fi00 2008-09 (10 000 20042010 (9 22,000 = undalon Z '6) r6) r6) 'ts) Kigh"'Sports& Gourmet on Gore September 3, 2005 7,000 Did not occur In Vot instil Sep tertba l2, 12,500 Augut2931, 2008 18,000 Sept46,2009 21,000 Sept3- 5,2010 V/A Chtyear) 2006 2007 Kighllne5ports & September 411 & 16 September 8-10 & Septembx 7 -9 @ September 5 7 & 12 Sept 11 -]3 & 1 &20, Sept 10.12 & 17 -19, Okroberfest IS, 2005 40,000 1117, 2006 40,000 14 -16, 2007 40,000 14, 2008 2009 90'000+ 2010 V/A onshead n 250 participants, September l7 -21, 250 participants, no Septemb'1620, 250 participants, nq September l5 -20, 275 partidpants, nl'chan['s Colorado G - d September 12 - 17,2005 400 DOnWnS 2006 2007 2008 1,250Cicic -, Sept 17- 18,2009 1,000 S,t 1617, 2010 N/A Jnllmi d Vail Symposium A='-e Speak' 2009 Not implemented 20% 725 2007 1,152 2008 858 2009 1,007 2010 N/A S'ies (6 each Vail Symposium Art of the Book 2005 Vot implemented 20% Not implemented 2007 Not implemented October 20 &27, 20 Summer 2009 Did not occur Su- 2010 N/A 2008 (frst yea) M Vail Valley Socc' Vail ChallengeCup(ktober 12, 2005 2,200players Ctrobu7b, 2006 2,200 players October 67, 2007 2�000players Octber 45, 2008 1,800players Su-, 2009 1500 players Sumrrzr 2010 V/A 4 ,0 00 Spectators 4 Spectators 3500 spectators 3,200 spectators 3,500 Spectators Ski and Goober 27,28, October 26 -27, November 7-8, Siowboard dub Ski Swag Ctrob'28- 29,3005 3,000 2006 3,000 2007 3,500 2008 4,000 November 2009 N/A to-e, 2010 N/A Vail Kighllne5ports& Snow Daze 2005 Vot implemented December4 -17, 15,000 December 316, 20000 December 8-15, 17,500 December 2009 N/A December 2010 N/A 2006 ]s1 a 2007 2008 7/20/2010 vauEmoomir �oai�ms, 7owam 5 -2 -5 B. g. or7 -t rtodina .7 /13/2111 Data pro di in tables was collected by the Town d Vail antl MTRiP in Jan. 2009 antl Upd.. JUL 2010f,.. --y of seconda,y sources, which are thought to be accurate, but not ,d,p,,d,MIy —d- antl best. Used as a. general overview as a —0. VeilEmnomic lntlicetors Re@I Estate (200431I0) Intlicetor Source Description 10) Repor[Dete ('04'05) Dete Report Dete ('OS -'O6) Date ('OS -'06) Report "t, ('06 -'OJ) "t, ('06 -'OJ) Report Dete 0 &) Date ('OJ -'08) Report Del 09) Date ('08 -'09) Report Dete ('03'10) Date ('04' Reel Estate agle County Tobl number oY VNnter(NOVember'04- Winter(NOVerrber'Q5- VNnter(N— ber'06- W- ,(NOVember'97- VNnter(NOVember'08- .,ter(NOVember'09- Seles Ago /aOf" xeal e 11 05) 29 J APnI rob) 17l Apm 'm) vs APnI'oa) ll Apnl'o9) 97 APnI'10) 1u Tan9ctior�s SLmrrzr (May' 05- Simmer (MSy'06- Simmer 11 07- SLmmer( May' 08 - SLmmer (May'09- SLmmer(May'10- withlnVail arober'CS) 270 Ocrober'06) 217 arober'O7) 158 arober'08) 149 Q: ber'09) 115 arober'10) N/A Sale Price agle COUnry Average 9le pure lnter(N— ber'01 Winter(NOVerrber'Q5- NAnter( November' 06 - NAnter( November' 07 - NA nter(N— ber'08- VNnter (N— ber'09- A- 1111, Olfice of Real E-1 Apnl'0 $778,D8 April'06) $1,168,249 April'o7) $2169,933 Apnl'oa) $2,258,364 At, '09) $2,854,325 APnI'10) $1,641,593. s SLmrrzr (MaY'SS SLmmer (Ivby 06- SLmrrzr (MaY'O7- SLmmer (MaY X 08 - = e SLmmer(May'10- a[ober'a5) $1,641,107 — 'ber'06) $1,391,526 arober'O7) $1,370692 aWber'0.) $2,5 ,787 aNber'09) $1,112,728.70 arober'10) N/A [ic Per Square ge COnnty Average pnceof Fte N— ber'Ott Winter(NOvenber'05- $— .nte(N— ber'06- VNnter (N— ber'07- $760 VNnter(N— r,ber'08- $110.3 NAnter (N— ber'01 $791 ot A�znor's �ce teal Fst[e per ) Apr06) Apnl 'O7) Ap08) Apnl '09) Apnl '10 Square foot (May'C6- SLmmer (MSy'06- SLmrrzr (May'O7- SLmmer ( May' 08 - 09SLmer(May'10- 'a5) $656 ocmber n6) $�1 amber'07) $ J25 atber'aa) $1,344 at ber'09) $s68 at ber'1o) N/A G'.. Sales ogle county 1.1 Gr�sale7 vmnrer pvovember'o4- w�nrer(NOvenber'05- vmnrer November 06- vmnter(N— ber'07 vm nter Movember'oa- vuinrer(N—ber'09- A,,,,,r'sake Amount(USD) APhI'05) $229,451,000 April'06) $20.3,275,300 APrI'07) $379738,310 Apr OS) $399,730500 Apr '09) $276869,500 Apr I'10) $198632,700 S♦fnrrer(MaY'C6- $443P98,>IDO Sr mmer (Ivby'06- 01,961,100 SLmrrer (May'O7- V16569,400 at, rr(MaY'08- �3J3,>ID9,3W SLmmer (May'09- $127,963,>IDO SLmmer (MaY'10- N/A atber'05) — ,ber'06) atmber'O7) arober'08) atmber'09) atmber'10) Pri-Reeo andTiee Average ratio of Wlnter(N— mber'04- Winter(NOVerrber'05 NAnter(NoVember'06- 'nfer(NOVember'07- . nfer(NOVember'08- VNnter(N—mber'09- G- ran st ee i P, e is sale APrI'05) 97.50 Apr 06) 94.9— Apnl'07) 95.3— Apr OS %.0— Apr '09) 91.63/. Apr 10) 85.44% Company e SLm—r(May'05- Slmmer(Ivby'06- SM— r(May'07- Simmer( May' 08 - Slm met (May'09- Slmmer(May'10- atrber'05) 95.2^/o Octber'06) 94.50^/o amber '07) 94.40^/o awber'08) 97.40^ /o atrber'09) 85.12% atrber'10) N / A f ,id-ti el agle COnnty Vurrba of F ter 5 'N o 5) OVember'04- 104 Winter(NOverrber'05- 165 Winter(NOVember'06- 163 Winter (NOVember'O7- NA nter(NOVember'08- 02 NAnr (NOVember'09- 113 perties Sold A�znor's Office 'evden0al 'C) April '06) Apnl 'O7) Ap'08) 1 09) 1 '10) croper0es sold _r( MayC6 - SLmmer (Ivby'06- SLmr (May'OJ- SLmmer ( May0 & S�mmer(May09SLmmer(May10 243 Ocrober'06) 3)0 arober'O7) 144 atobu'08) 156 atober'09) 98 arober'10) N/A Commercial agle COUnry Vurrba of � ( mber' 04- Winter(NOVerrber'05- .nter( November' 06 - NAnter ( November' 07 - 4Nnter(N— mber'08- Wnter(NOVember'09PSOld A�zno /s �ce c aaal l 'S) 107 April '06) 5 Apnl 'O7) 10 Apnl '08) Apnl '09j Ap10 crgper0es sold rrzr (May'C6- Smmer (MSy06SLmrrzr (MayO7SLmmer 08 - SLmmer y09Slmmerr(May 2J Ocrober'06) 2 arobe, 07) 7 arober'0.) 6 atber'09) 17 arober'10) N/A Dwelling Uni6 Community Vurrba of Annual (anuary'CS- Annual (anuary '06- [ a(anury07Annual (anuary '08- [nn ual (anuary '09- Annual (anuary '10 Constructed Jevdopment dd,II —hng Derember'05) Jecerrber'06) mber'07) Decerrber'08) ecerrber'09) Decerrber'10J Departrrznt t, wrishuc[e] 0 9 24 75 59 N/A Hotel/ Community Vurrba of Annual (January '05- Annual (enuary'06- [nn, al (anuary'07- Annual (anuary '08- Annual (Ianuary '09- Annual (anuary '10- Aarommodation D evdopment addi0onal hotel Derember'OS) Decerrber'06) erember'OJ) Decerrber'08) Decerrber'09) Decerrber'10) Units Jepartrrznt t, sb,-d 20 11 77 90 2 N/A Constructed Fractional FeeCommunity Vunba of Annual (anuary'05- Annual (anuary '06- Annual (January'07- Annual (anuary '08- Annual (anuary '09- Annual (anudry '10- Uni6 Devdopment add10onal Derember'OS) 0 Decerrber'06) 0 Derember'O7) 0 Decerrber'08) 0 Decerrber'09) 0 Decerrber'10, N/A Constructed 7epartrrznt factional fee unit, true d Vet New Community Vet New Annual (January '05- Annual (anuary '06- Annual (anuary'07- Annual (anuary '08- Annual (anuary '09- Annual (anuary '10- Commerci @I Development Commerdal Derember'05) 0 Decerrber'O6) 9250sF Derember'07) 36207af De,M(`08) 24568sF Decerrber'09) 155_f Decerrber'10) N/A 6quere Footage Jepartrrznt Square Footage Constructed 7/20/2010 vau —I FSem 5 2 -6 q of -t rtodinad. 7 /1a/zoto Data provided In tables was collected by the Town of Val and MMP In Jan. 2999 and updated Jul. 2019 from ,variety of secondary sources, whl ch are ihougFt to be accurate, but not Independently veriiietl and best used as , general overview as a result. veil E,...ic Indicators: Town evenue(20 - 10) Indicator El Report oate('04 -) Data('Oo-'05) Report oate( - 0-) oata('01 Report 0410('06-'07) 0414('06-'07) Report 1ate('07 -b0) Data('07 - -'08) Report 0010('06 -'09) oe 1-'09) Report[1('09-'l0) 0010('09-'10) R veil Nllage VFrenre mount vulnrer(Nwember'04- $1 %5 %672 Wnb,(Nwember'0s- $2,150,543 vunter(NoVember b6- $2235,675 Wn"(Nwem�r'o7- $2102116 venter (November be- $15 %a m1 vulnter (NOVember'o9- $1,673,767 Department Adletled (LISP) Apnl '05) Apnl '06) Apr l '07) Apr 'O6) Apnl '03) A, no) Summer(May'(L5- §7p/,992 Summer (MaY'W- $709.091 rn (MIA 07- §724,998 mer (MaA ,3 $675,156 mmer(May'01 $670,572 Sum Odoter'05) Okoter'O6) 0.4ter'0>) Oc[oter'06) 0.4ter'03) .1bber'10) NIA e o-,! TOVF rn, mount Wnter(Nwember'04- vulnrer(Nwember'05- venter (November 66- vNnrer (Nooem�r'o7- venter(NoVember be- v'nnterpvoVember'09- T b Department cdlectad(uS9) APrll 'os) $5%%,825 Apr $ -,2. Apm 'o>) $704, %11 Apm 'oF) $855,%00 Apr 'o3) $828, %15 A pll'1o) E8e3,550 er VIA 05 mer (May'W- mmer(May'07- mer (MaA ,3 mmer(May'09- mer(Ml10- 5 x aoL r'os) $145,550 aoL r'o6) $154, %e4 Oc2ber'o7) $151,567 aoL r'ob) $210,343 mer ��) 5187,151 ct9ber'1o) INIA araae /E. vFren« mouse winrer(Narember'04- winb vuter(November b6- Wn1 ve(NoVember be- v'nnter(NoVember'09- Veil /Sandsrone D cdle, (LISP) AP, 'O5) $1,08,941 Apnl 'O6) $1 n ,109,781 Apnl '07) $1,144,388 Apnl '9� $1,192,703 APr11 �) $1,163,789 Apll'10) $1,675,667 .veil er (MIA 05 er (MaY'W - - S ummer o7 er(May'cF er (May'o9 er (May'10 aoL r'os) $671,503 aoL r'06) $707,sa1 ocMer'o>) E712,1m aoL r'oF) $754,- c er'93) $678,675 cl9ber'1o) WA veil Nllege VFrence mount venter (No4ember'04- $18 venter (No4ember'OS- §2021717 NdnRS (November b6- $2090109 venter (No4emter'07- Ndnear (November be- Wntes(November'09- $179 Sum 5 Departrnenc Idle, (Ll ) Apm 'os) Apm 'o6) APhI 'o>) APhI 'oF) $2.1 Apr 'o3) E1,a4 %,345 Apll'10) R e ummer(May'PS- ummer 06) - oS mmer(May'07- mer(May'CF- mmer(May'09- mmer(May'10- r o odoL r'o9 $-,- odoL r'o6) $m,5. ocher'o>) 5414,709 aoL r'oF) $-,3N mer �) $337. Oct9ber'10) d e «.sheaa ov Find use venrer (Nooember'o4 venrer (Nooember'os venrer (November bb venrer (No vunrer (November ge venms(NoVember'09 Departrnenc cdlected mo (um) APm 'os) E1 ,211,0x4 APm 'o6) E1,3x0,1a0 Apm '0>) $1,448,205 Apnl'00) 51,590,517 npn1 ��) 51,367,737 Apll'1o) 51,49 %,1m 9 8 Summer (1a m m m n T odoL r'os)y 5x47,305 doL r'ob) 5209,591 octZer'07) $ .3,8U oaoL r'(M 5324,540 oc26er'oD 09 525 %, %w October 10)y to - 9e s- /E. VF rn, mount ter (N- mber'04- $051732 ter (N- mber'05- $$11967 tN.r (November b6- $1052423 ter(T- mber'07- $16715]9 In ter (November be- $677 ter(November'09- $770541 Veil /sandstone D cdlEtled (lA ) A nl '0 A nl '06 A m'07 A nl '0F A r,l A r ll'l0 .veil odolzr'os) $276.491 odolzr 6) o Sum 07) 07- $302,77% aolzr e) Ewa, %zt octroeer�aY'o9- $213 ocroberr 01%'10- r veil Nllage VFrence mount venter (N- venter (N- ventN.r (November b6- venter(No4ember'07- venNer (November be- venNS(NOvember'09- DeePartment cdlected(USD) Apra '05) $1,555,%34 Apnl '06) $1,709,731 APm 'o7 $1,055,670 A I'oe $1,047,674 Apr, I ,� E1,553,73a A I'10 $1,67x.067 5 ) Pn ) ) Fri ) B odoL r�09 5747,920 odoL r'ob) En7, %70 ocher'(07)y'07- $867,240 0 r'oe) $672,567 Oc26er'�rn- )y'09- $738,480 oct96er yo)y 10- r F e ar.sheatl VFrence Amount venter (No4ember'04- venter (N- mber'05- venter (November b6- venter (N- mber'07- ventN.r (November be- venterMoVemLr'09- 0 D�PartrnenE o]lected (Llsp) APrll 'o5) $388.095 Apnl '06) $395,709 Apr '07) $390.375 Apnl '03) $55x,067 APnI '.) $501,440 Apfl'1o) $5l d e s Summer (May'05- Summer (May'W- mmer(May'07- mer (MaA ,3 - mmer(May'09- mmer(May'10- odoL r'o9 $151,671 01 r'06) $17¢,754 octner'07) $227,ass aoL r'oF) $674,7x0 oc26er'o3) $244,671 oct9ber'1o) wn 9a r s- /E. OV Frence mount ter(T- mber'04- $302,325 ter (N- mber'05- $427585 tN.r (November b6- $445,549 ter (N- mlFer'07- $41%024 -ter (November pF- $35700% ter(November'09- $320,667 Veil /sandstone Department cdle -(US,) A nl '0 A nl '06 m A '07 A nl 'OF -I A A ll'l0 .veil mer(May'05 mer (May'W- - minerplay'o7- mer (May'cF- m oaoL r'os) $ 30,933 oaoL r'o6) $321 A1% oIZer'07) $335,283 0 r'OF) $205,244 e r r � ) y'09- $223,%67 Ocober 1o)y 10- INIA OV Frence Sales ras90 tul year 2W5 vs full tul y ®r 2W6 vs. full Full year 2107 vs. full 111 year 2WB vs. full Full year .09 vs. full = d1 full Department year 2ar4 year 2N5 It - year 3)06 6.090 year 2N7 year 3100 - ' year 2003 N / A Total Sales Tex vs. 95lncrea F11I %ear -vs. full FnI Vear 2W6 vs. full F11I year 3107 vs. full F,11 year 2W3 vs. full F11I year 3109 vs, full =11 year 2010 vs. full Inflatlonas Measured by e year SIT ;rear 2W5 year 3)06 ;rear 2W7 year 3100 year 2003 N/A drd .1 bettor - 1 Vear 2W5vs. 111 -111 year 2W6vs..111 F11I year 3107 us. fu11 "II vs. full F11I year 3109 vs. full . 7 year 2010vs. full (wor,e)tivn ;rear2N4 3.2% ;rear 2N5 5.0% }e .06 3.295 "r 0.0% year 3100 - 13,495 year 2003 N/A nfl,ton OV Find- 1111 nual (January'05- nual(January'W- nrel (]anuary '07- n" (11"O' E y null( rl'09- mual(bnu,ry '10- struchonUreTax Department cember'OS) Not implemented A.c mber'O6] Not i.,--d cecember'07) timplem -d D mber'06) $678,483 cember'09) $713,582 cemter'1( WA all eaed rat popeity ua1 panuary'05 ua1 panuary'� u,1 (January 06 ua1 panuary'cF ref panuary'09 ua1 (�nrery'10 otalProperty Tax D xes oAl - A cember'05) 82,469129.00 cember'o6) $2,751,03200 n ember'o6) 82,030131.00 cember'ob) 84192,167.00 n ember'o9) 84,317,417:00 emLr'1o) N/A 7.]0]bI0 vau S�nomir tnai�mrs. Town �mmua 17 1Odmei.7 /13/1010 i _ -7 Data provided In tables was collected by the Town of Val and MMP In Jan. 2009 and updated Jul. 201 D from a variety of secondary sources, whl ch are though to be accurate, bu not Independently veriiietl and best used as a general overview as a result. Indicator 6ource sviptlon Report Date('0a - Y5) 13ata('09 - '05) Report Date 7'OS'(16f 13ata('05-'06) Report- te('06 -'07) Data ('06 -'0Z) Report Date('0—e) 13ata('07-'08) Report Dete('OB -'09) 13—(bB -'09) Report Dete('04'10) 13ate('09-'16 oral Reel Estate ov Hrence Tobl Real nual (January'CS- nual (January'C6- nu11 (]anuary'0�- nual (January'CD- n (anuary'09- — ( --y'10 irensfer iex 3epartrnencreiariefer xcember'os) -,-1-00 cember'os) g6,za9,�gq.00 ember'o� g6,s36,11e.00 cember'oe) g9p91p1�.o0 ember'os) gz,s13Ae1.00 emter'1o) N/q TaxaVlec[ed Fund sofDecember 31, s of.— be131, s 1-11 be131, s of— be131, s of December 31, s of Decemte131, n Rererves 3�pzFronent nce 3 $1317310..00 5 g15A33p51.00 �3 e o $1913a,�1�.00 � 23po2106 $23,1]3A1].00 N/q Oi oID VallEmnomic lntlirabrs. sown Revalue a1 of3 Las[MOtliFlai'. 7 /]3/2010 Data provided In tables was collected by the Town of Val and MMI 'in Jan. 2999 and updated Jul. 291 D from a variety of secondary sources, whl ch are though to be accurate, but not Independently verified and best used as a general overview as a result. veil Economic I. —tors: Bus— rowth (2004 -2010) Indicator rce es111ptlon Report Date('04 -'05) 13— (—'05) Report 13—('0 —) 13— ('0-6) Report Dete('06-'07) — ('06'07) Report 13—('07 -'08) 13— ('0-8) Report Dete('06 -'09) 13—('08 -'09) Report 13—('0 -0) Dete ('09 -'10) Banking = C obi amomt of nu11(May'04 -June ual (May'05 -June ual (May'03 -June ual (May'07 -June ual (May'06 -June nnual 1 (May'09 -June Deposits in earklrg tkqul6 b5) 11,139,566100 09) 11,3]3,139100 0]) $1,49119]100 08) $1,959185100 05) $1A49199,000 '10) Not available Eagle County (USE) ho-lp A u,ncofeales vunrer (November g4- vNnrer (November os- vNnmr (November rob- Vurrter (No4ember o7 - vNnmr (November oe - vurrter(No�ember9J 6alesrepor[s (USE) APhI 'CS) implemented April '06) o imPlementetl Apll'07) $9],122101 Apnl'CB) 19],95],83] Allll'09) 1]8,]10,13] Apnl '10) 1�B,s40pe6 mar (May'OS- mar (May'W- mer(May'07 mmer(May'CB- mer(May'09- mmer(May'10- Oc26er a5) o implemented Roter'06) o implemented oclober'0>) 130b36, 6s octcber'OB) 129 ,196075 clober'09) 124A23,3B9 Oc[cber'10) N)N unit «s � V'l n bmared Nu -1-1 (November n4- )66319x 11. —mbar �05- ts�s tta 1- 0 (NIvember rob- Ap rrt,(N —mbar �07- .1t �OB- 1622000 Aprrt,(N —mbar �03- 1599000 of Vlshrs Apnl 'CS) Apnl'1 er 6) Apll'0>) Apnl 'm) Apll'09) Apnl '10) I er (Maros (Mayes ter'o6) 6 er (Mayo7 er (Mayce er (Maros er(May10 Oc4'der'US) 650,000(2001) octo50100 (es[) October b>J 650100 (es[) S o u l m Zr'08) 650100 (es[) October b9J 650100 (est) Oc[cber'10) Not available employment cobraio 0epaenart Jnemiloyment e - Bogle ull panuaryos 39 � ual (�nuiry rob 30 � null panuary'97 2 .- nual (Januaryce 3e9u null panuary'99 �409n nl - t oinry J cec cec Scemnuary 0 Not available Moo ember 'O5) ecemL r'01) ember'0>) cember'OB) ember'09) bar' Employment = mand number Ofpeop Eal n'(anuary �05- mual(Inulry rob- 29127 n c(lanuary'07- 30300 nual panuary �ce- 30un n c (lanuary p9- nual (Januarylo - t emiloye 9e ce ember 'O5) 2],622 3ecemter'06) Cecember'07) — mbe, Ce ember '09) 2]'961 —mber' ) Not available a o , Population umber of n,I (ac of July 05) real (ac 1111y'06) mual (ac- uly'07) nual (June 07 -J8y mual (Lne Ce -July nual (June 09 -July metes abed full -hme An 4 4112 4,8]1 �) 4,960 09 ) Not available y Not available e etfd —nVall Veil Emnomic Indicat— Mac- 1 -1(2 -0 - 10) Indicator SaneC I Dsrsip— Report Date('04- '05)13 —(—W) Report Date('0606)Data('06'06) Report D..(1g- '0])Date('06'07) Report Dete('0]- '0.)Date('17- 1 Repo1 - 1('OB- '09)13ete('08-'09) RepW 13—('0119)13—(be -b9) mnferen« er(November n4 . — mber 05 ter(November rob er (November 07 ter(November roe er(Ncvembe,I Confidence 3wrA [ Index Apnl 'CS) Apnl '06) Apll'0>) Apnl 'm) Apll'09) Apnl '10) 1 52.9 Index er (May'OS- er(May'I er (May'07- er(May'W er(May'09- er(May'10- 0.4irer'05) 98.5 Summ r'06) 104.] Oclober'07) 104.4 Oc[cber'06) 52.6 oclober'09) 51.2 Oc[cber'10) N/N U S Ddlar va. �s real rouarus. EUro vunter(November o4 g1s1 vNnrer(N — mber 05 g1z VNnmr (November rob 813 11er(N — mber 07 81s vNnmr (November roe g1s1 vurrter(N — mber 93 814 o erver Apnl 'C5) Apnl '06) Apll'0>) Apnl 'm) Apll'09) Apnl '10) 0.4Z (May'OS- er(May er(.ay'07- er (May'CB- er(May er(May'10- u'QS) 81.22 og r'06) 81.27 October'0>) 81.37 Oc[cber'OB) 81.99 October'09) 81.42 Okcber'10) N/N 7." It—nomk. —a— eosin 6mWh_Maro Smn al 7 of7 iaa MOtliFlei 7 /132010 5 _ -') MEMORANDUM TO: Vail Town Council FROM: Stan Zemler DATE: July 6, 2010 SUBJECT: 2010 Community Survey Follow up Action Items 1. BACKGROUND The Town of Vail Community Survey results were presented to Town Council at the June 1, 2010 meeting. Highlights of the presentation by Chris Cares of RRC Associates included the following: • The town has been conducting community surveys periodically since 1987. The most recent surveys were conducted in 2003, 2005, 2007 and now 2010. The 2010 survey was designed to permit comparisons to past results, as well as to provide new insights on a variety of topics of current interest. • The 2010 survey was conducted over a three -week period in March and April and included responses from 528 individuals, including full- and part -time residents, property owners and business owners. • Respondent feedback included the following: • Parking issues need attention. Respondents suggested more options, better communicated information (signage and advisory systems) and a review of prices. • Refinements to the bus system are needed to better serve and complement the parking program. • Town Council- identified priorities are generally on target with community sentiment. • Improved guest services initiatives are supported by the community with many specific suggestions identified by respondents. • There is general appreciation for the town's management practices, especially during the economic challenges of the past 18 months. Recent budget cuts have not been viewed as a major negative and most respondents said they are paying about the right amount of taxes for the services they receive. • Evaluations of town services are generally positive. The mood and overall community disposition as reflected in the comments are mostly positive and constructive. 2. FOLLOW -UP ACTIONS In reviewing the 2010 survey results, departments have identified a series of follow -up actions, several of which have been previously identified in the Town of Vail work plan document. Economic Development • Assist Kent Logan and the working group responsible for soliciting ideas and input and developing and evaluating concepts for the highest and best use of the conference center funds to increase overall economic vitality in the Town of Vail. 7/20/2010 5 -3 -1 • Promote a world -class year -round brand through collaboration with Vail Mountain Marketing, Commission on Special Events and Vail Local Marketing District to attract more destination guests. Community Development • Implementation of additional cross - training to improve rating for "knowledge and ability to answer customer's questions." Because growth in FTE's in the department is not anticipated within the next five years, a greater level of cross - training will be necessary to ensure continued growth in customer satisfaction ratings. Since there will be fewer persons to do the day -to -day tasks everyone needs a general understanding of all the department's functions and procedures. To that end, everyone in the department will be cross trained on the general functions and procedures of the six teams. For example, everyone, including the director, will be trained in the receipting of monies, location of property file information, issuance of building permits, scheduling of inspections, basic steps of the development review process, characteristics of employee housing unit deed restrictions, navigation within the GIS system, and the use of laserfische technologies. In the end, the goal is to increase the demonstrated knowledge of all the team members and improve our ability to answer our customer's questions. • Initiatives to provide increased access and availability of information. In addition to being a primarily regulatory body of the Town Vail, the Community Development Department is the depository of a vast amount of property and land development information. This information is regularly utilized by our customers for a myriad of purposes. As our customers become more technologically savvy it is imperative that the department remains responsive and adaptable. To that end, the department is currently implementing the following initiatives aimed at improving the availability of information to our customers: a) reorganizing our digital filing systems, b) completing digital document and file imaging, c) improving our website presence, d) increasing the use of technology in our day - to -day operations, e) upgrading our permit/development application software and hardware, and f) developing new geographic information data layers for the town's GIS system. The long term goal of the department is to provide "24/7/365" access to much of the most frequently requested information. • Ongoing improvements for building permit review and inspections. In terms of overall quantity of workload, building permit review and inspections are second only to development application review. On average the department performs 20+ building inspections per day and reviews more than 400 building permit applications annually. Following four years of steadily declining customer satisfaction ratings in the area of building permit review and inspections, 2010 marked a 20% point increase in customer satisfaction. This has been largely attributed to an increased focus and awareness on customer service and changes in business practices and procedures. To ensure continued growth in this area, the department is preparing several significant changes to our business practice. The most notable changes are the creation of a "general" building permit and the integration on new permit tracking software and hardware. The concept of a general permit is to incorporate all permit types (i.e., building, electrical, mechanical, plumbing, etc.) into one permit to expedite the review process and resource the amount of staff time spent on data entry and retrieval. The new permit tracking software and hardware will incorporate the latest web- 7/20/2010 5 -3 -2 based technology allowing ease of access to important inspection scheduling and results information. This information will be readily available to both our internal and external customers. Parking — Booth Attendant Courtesy & Parking Structure Cleanliness • Besides overall dissatisfaction with parking rates and policy, the citizen survey identified two areas of the parking operation that trended downward: booth attendant guest relations and parking structure cleanliness. While some of the dissatisfaction in these two areas can be attributed to the overall discontent with parking in the Town of Vail, the downward trend in cleanliness and guest relations is one staff takes seriously. Regarding booth attendant courtesy and guest relations, the plan is to re- emphasize the importance of guest relations and provide enhanced training at orientation for all front -line employees such as booth attendants. Additionally, it would be advantageous to include booth attendant courtesy as part of Vail Resort's weekly guest satisfaction survey. It was tracked for ten years, but was substituted for "ease of parking." Staff will contact Vail Resorts to inquire if both questions can be used in future surveys. By rating this service on a weekly basis, staff can address problems more readily and have a more accurate gauge of the town's service level. As for cleanliness, there were a few factors that might have influenced the lower rating for the structures. First, the sweeper operation has not been optimal. This year in particular, one of the two parking structure sweepers has experienced down time due to maintenance issues. With the proposed replacement of both structure sweepers this year, mechanical down time should be at a minimum and the sweeping operation at night will return to a higher level of cleanliness. Another factor that affected actual cleanliness and perception of cleanliness is the number of construction vehicles and workers in the parking structures. The structure became a place where workers congregated for lunch and subsequently the amount of trash and cigarette butts increased substantially according to maintenance crews. The early- arriving construction crews also limited staff's ability to sweep the majority of the structure from 2 a.m. to 7 a.m. The public may also perceive construction vehicles as more unsightly which could skew the rating. With the major construction projects nearing an end, staff anticipates a decrease in construction traffic and debris in the structures. Staff will monitor the structures with greater emphasis on cleanliness and adjust as needed. Vail Transit — Late Night Bus Service • Staff is continuing to evaluate the data to gain a better understanding of the lower ratings. Cross - referencing the responses by rating, neighborhood, and route is being used to determine recommended adjustments. Police Services • Incorporate survey results in development of Police Department Strategic Plan for 2011 -2016. • Develop a plan to provide for more visibility /presence of patrol personnel in the residential areas. This may include increased speed limit enforcement on the Frontage Roads and high traffic residential streets. 7/20/2010 5 -3 -3 • Continue to look for opportunities for officer and citizen interaction in non- enforcement settings to increase the perception of police employees being approachable and friendly. • Continue to work with the Parking and Transportation divisions of the Public Works Department to improve parking and traffic control issues during high attendance events and skier /rider days. Fire Services • The Wildland Mitigation team currently works seven days a week, nine -ten hours per day. The chipper is used six days a week and moves from one location to another as the field crews moves from one project to another. Based on several citizen comments, the department will evaluate a more systematic approach to scheduling the chipper to be in each neighborhood on a rotating basis. Property owners may still request an appointment by calling 477 -3509. In addition, the department will re- evaluate the use of the mulch to maximize the public benefit by leaving some mulch on the ground where the trees are harvested and providing free mulch for pick up at the town shops. Also, the department will continue its public awareness efforts by providing information to the community on tree spraying, free Firewise inspections and the town's overall commitment to improving the health of the surrounding forests. • To address citizen questions about response times, the department will develop a matrix that will reflect a three station response versus the existing two station response. The third station will relieve some of the call load from the Main Vail Station and increase the amount of time crews are available for calls in the Village/ Lionshead area. Response times and /or coverage will improve significantly throughout the town. The information will be included in a public awareness campaign as part of the West Vail fire station construction communications. • Survey comments indicate the department has a responsibility to provide accurate information to our guests and residents on the value of fire sprinkler systems. There is a need to increase staff efforts towards public information and education. Example: Across the country and for many decades, records show the largest loss of life from fire occurs in the one- and two - family dwellings. Vail has an outstanding low loss rate from structure fires, due in part to the significant number of structures equipped with fire sprinkler systems. Vail's loss rate is about 10% of the national norm and is only possible by utilizing proven and smart fire protection techniques. Library Services • Since 2007 when the last community survey was done the Town of Vail Public Library had already implemented a number of initiatives which have positively impacted the results of the 2010 community survey. For instance: training & staff development, empowerment of library staff, implementation of a Summer Reading Program, improved and more efficient collection development tools, several updates to the website, annual evaluation of online databases and addition of several new databases, etc. • With respect to the library newsletter which began in the winter of 2007/08, patrons have enjoyed this publication yet some have expressed concern with the cost to produce /mail. As a result, staff began to reduce the frequency of publication (4 times /year to 2 times /year) and have utilized the services of a 7/20/2010 5 -3 -4 "green" printer. The library has recently transitioned to an almost exclusively electronic version of the newsletter (available via the library's website with only a small quantity of print copies available in the library). Staff is also working with the community information office to identify ways in which to publicize news and events at the library on a more frequent basis. • The majority of comments regarding the library were quite positive. Of the negative comments, several were indicative of patrons who have not visited the library in quite some time. The membership policies were significantly revised and made more flexible beginning in 2007 and staff has consistently and on a regular basis reviewed and revised these policies to better meet the needs of our customers /patrons. As a result, staff will continue to publicize the current membership policies, i.e., CLC (Colorado Libraries Collaborate) and increased limits for seasonal patrons as well as for long -time locals in an effort to keep the public informed and to let them know that the Town of Vail Public Library is "their" library. • Due to the increased demand on the library's resources (materials, computers, staff time, etc.) staff made the decision to add a significant customer service initiative: implementation of Radio Frequency Identification (RFID) technology and self -check functionality. By doing so, the entire collection will be re- tagged with new RFID tags which are "smarter" tags that allow multiple items to be checked -out and in at a time. New security gates will be part of this new technology and the addition of a patron self -check kiosk (one, at first, in 2010) will allow those patrons who wish to do so to manage their own checkouts without the need for staff intervention. • The library has been talking about revitalizing the Friends of the Library for several years; and, beginning in 2009 staff actively solicited donations by way of a membership mailing. The library is in the process of formally reorganizing the Friends of the Town of Vail Public Library. There are 10 interested potential Friends' board members who are eager to assist with the necessary steps to ensure our status as a 501 -C -3 (a status that the Friends did have, at one time, here in Vail). This will allow the library to more successfully fundraise (very useful with a potential redesign of the facility on the horizon), plan and host cultural speakers and programs at the library, enrich and enhance existing library services and work to increase use of the library through public awareness. Administration /Communications • Develop and implement a comprehensive communications strategy in partnership with Vail Resorts and the business community that will create widespread awareness and support of public parking policies (to be determined by the Town Council) and associated benefits to residents, employees and guests. • Expand town - related news and information services and subscribers via e -mail to become the most reliable source for Town of Vail information (newspapers are currently the dominant news source). As such, a correlation is anticipated in which citizens who receive their information directly from the town will generally have a favorable impression of the town (right track/wrong track) in future surveys. Budget and Capital Management 7/20/2010 5 -3 -5 • Focus on budget and capital management as the top priority set by Council and supported by the survey. This includes ranking capital needs as well as developing a sustainable operating budget. • Continue with conservative budgeting philosophies and efforts to maintain services while reducing costs, which were viewed favorably in the survey. 7/20/2010 5 -3 -6 TRW OU PRIORITIZED AREAS OF FOCUS Date: July 20, 2010 To: Vail Town Council From: Stan Zem ler, Town Manager Subject: 2010 Work Plan Priorities as ranked by the Vail Town Council. 1. Budget & Capital Management A. Identify and rank capital needs for the next five years and adopt by May 1, 2010. On May 4, 2010, staff presented recommendations to Council for a balanced five -year capital plan, which Council accepted. Changes to the plan included funding LionsHead structure improvements from TIF; removing funds for the housing buy -down program and the 1 -70 noise mitigation program until specific projects are identified; and delaying neighborhood road programs. No changes were proposed for capital projects funded with RETT dollars. A significant list of unfunded capital projects was also presented. B. Continued focus on sustainable operating budget, reduce operating costs and identify appropriate staffing levels. Consider new funding opportunities. 2011 budget process, by September 30, 2010. The budget timetable and philosophies were discussed and agreed on June 15 Staff is currently preparing departmental line item budgets for review by the town manger. On July 19, staff will lead a discussion of major revenue projections and on August 3, staff will present budget parameters. We are on schedule to present the first draft of the Town Manager's budget to council on September 21. C. Identify operating costs "embedded" in the RETT Fund, and include those in general operating expenses. To be identified in 2011 budget process and completed by September 30, 2010. Will be presented with the first draft of the Town Manager's budget on September 21. 1 7/20/2010 5 -4 -1 D. Review the EverVail fiscal impact analysis which addresses the costs of providing Town services to the project, compared to the revenues generated by the project. The preliminary study was presented at the June 9, 2010 Town Council meeting and the final report will be presented at the August 17, 2010 Town Council meeting. 2. Parking and Transportation A. Develop a strategy for opportunities for new parking, complete Ford Park study, LionsHead parking structure study and resolve Frontage Road issues with CDOT. Strategic parking plan adopted by June, 1, 2010. Strategic parking plan with recommendations was presented to council on June 1, 2010. Next steps include. • Recreation Subcommittee recommendation on tennis • CDOT/FHWA meeting • Update on Revenue and Operating Costs • Funding Opportunities • User Group and Public Outreach • Phasing opportunities • Decision on what parking components are in the Long term Master Plar and then what are the recommended phases B. Develop parking project for implementation by 2011. Depending on the extent of the parking project, a decision by September could allow a parking project to be implemented in 2011. C. Work with Eagle County and other municipalities to develop long term strategy for ECO transit, including park and ride locations. Complete by December 31, 2010. A Transit Advisory Group is meeting every couple of weeks to work on the issues. The town of Vail participates in this group. Eagle County Economic Advisory Council staff is taking the lead with oversight from the managers and mayors group. 3. Economic Development A. Identify opportunities for projects that can increase our economic diversity. 1. Inventory assets that support economic activity and determine gaps - August 31, 2010. 7/20/2010 5 -4 -2 This is an unfunded project. A copy of the October 2008 study will be provided at the July 20 meeting for Council review and further direction. 2. Review the economic impact study for EverVail as it relates to the impact on other sectors of the Vail economy and how these impacts can be mitigated. To be presented at the September 7, 2010 Council meeting. 3. Participate in the West Vail master planning with the goal of increasing economic vitality. A copy of the draft West Vail master plan will be presented at the September 7, 2010 meeting for Council review and further direction. Additional funding may be required. B. More discussion on possible utilization of $9.3 million conference center funds. 1. VLMDAC to present concepts at the March 16, 2010 Town Council evening session. The conclusion presented to Council was to pair marketing efforts with improving and expanding existing facilities to meet the goals of a vibrant, year -round economy. 2. Schedule a discussion with Town Council at the April 6, 2010 work session. Council directed that the goal of the funds should be to increase overall economic vitality in the town of Vail and used for capital assets, either new or enhanced existing facilities. Considerations were also outlined for evaluation of concepts brought forward as potential uses for the funds. • Drive increased lodging occupancy • Drive sales tax growth as a result of the investment • Enhance the experience for those who live, work and play in Vail • Future opportunities to expand and /or enhance the amenity • Project can be realistically accomplished • Understand impacts on neighborhoods • Ability to leverage funding sources available • Measurable return on investment • Plan for ongoing operational costs 3. Kent Logan to facilitate a process to identify highest and best uses of conference center funds based on Council direction from April 6 meeting. Update to be presented to Council at a September meeting. C. Identify projects and support with funding to enhance the guest experience for ski season 2010 -2011. 3 7/20/2010 s -4 -3 1. Coordinate efforts between Information Centers and Community Host Program. This effort was recently reviewed. A decision was made to retain the current contract that runs through September 30, 2011. A decision will be made in early 2011 whether to issue an RFP for the Information Centers and Community Host program. 2. Improve communication in town and for guests about what is happening in the Town of Vail relative to events and activities. The Town of Vail Community Information Office recently created a weekly event and activity information piece that is distributed via email to the 400+ subscribers which includes Information Centers, Community Hosts, Concierges, etc. There is a continued promotion to encourage sign ups for the email distribution list. 3. Develop Vail Product 101 training package for guest service staff including Information Centers, Community Hosts and all front line TOV staff. This training package is in development for rollout prior to 201012011 ski season. D. Look for new opportunities to bring destination guests to Vail. 1. Host a community business meeting with Vail Mountain Marketing to present strategies to attract destination guests year- round. This meeting was held at the Lodge at Vail on April 8, 2010 with attendance by 95 businesses and presentations by Chris Jarnot, Stan Zemler, Adam Sutner, Rob Le Vine (Vail Economic Advisory Council), Dave Chapin (Commission on Special Events) and Kelli McDonald. The informational session "Driving Short -Term Sales While Building the Long - Term Vail Brand" illustrated the goal of developing Vail as the clear leadership brand in the year -round resort business by aligning winter and summer marketing efforts including positioning, logo, tagline and web site utilization as well as efforts to retain Front Range guests while growing the percentage of destination visitors. 2. Create set of programs around the passions at the intersection of outdoor sports /recreation + fitness /wellness to position Vail as the world -class destination for pursuing these passions and recruit brand partners in these areas for leverage, beginning in 2010 and continuing through 2012. Ongoing Summer 2010. Chris Carmichael and Ellen Miller. Summer 2011. Jenny Potter camps scheduled and several more in discussion for 2011. 3. Promote a world -class year -round brand through Vail Mountain Marketing, Commission on Special Events (CSE) and Vail Local Marketing District 4 7/20/2010 5 -4 -4 (VLMD). Foster collaborative efforts aimed at attracting more destination guests regionally, nationally and internationally. A joint meeting was held between VLMDAC and CSE on March 18, 2010 with agreement reached to align funding criteria for CSE events more closely with the mission of VLMD to bring more overnight visitors. A work session was held on June 15, 2010 between VLMD and VLMDAC and approval was given on the 2010 goals of driving incremental overnight visitation and building long- term brand awareness while driving short -term sales. A work session is scheduled for July 20, 2010 between Town Council and CSE to receive feedback on policies that have been developed to assist in the annual allocation of special event funding putting more weight on events that put "heads in beds" and adding economic vitality to the mission statement of the commission. E. Grow sales tax revenue at one percent (1 %) above inflation. 1. Implement identified goals, objectives and strategies and monitor performance monthly. Vail Local Marketing District strategies are. • Continue to build long -term brand awareness that drives short -terry sales • Continue to position Vail as a world - class, year -round destination brand • Support a world -class infrastructure enabling the physical, emotional and cultural pursuits • Improve percentage of destination guests while retaining Front Range guests • Drive all traffic to www.vail.com as in winter • Promote world -class event platform • Continue to develop partnerships and ambassadors • Keep Vail relevant and top of mind • Leverage the loyal customer database of winter guests • Maintain commitment to highest level of guest service Commission on Special Events mission is. • Support and assess a diverse collection of special events, both large and small, which promote Vail's economic vitality, sense of community, and increase the quality of experience for guests and residents year - round. Vail Economic Advisory Council objectives are. • Strengthen partnerships with Vail businesses to retain leadership position in lodging and tourism activity in comparison with resort competitors • Benchmark and monitor local economic performance in order to track and respond to changing economic conditions 5 7/20/2010 5 -4 -5 • Review annual VLMD and CSE plans and provide input as it relates to sustainable economic health and remain flexible for new opportunities given the economic environment to maintain the goal of being the "premier mountain resort community ". Ongoing. (Please see Economic Indicators Update Attachment.) 4. Affordable Housing A. Continue efforts to redevelop Timber Ridge. The development applications are scheduled for final review by PEC and DRB in August. Per the pre -DIA, closing is required within 30 days of final review. B. A civil engineering firm has been selected to prepare a complete set of civil engineering drawings, proposed phasing plan and initial cost estimates for utility and infrastructure construction. This work is scheduled to be complete September 30, 2010. A report to Town Council to follow on October 5, 2010. C. Track progress of affordable goals and report to Town Council on October 5, 2010. D. Implementation of Vail Resorts employee housing project (First Chair) on North Day Lot in May of 2010. Construction is presently underway per the Core Site Development Agreement. 5. Environmental Stewardship A. Improve recycling opportunities for commercial business and homeowners. Residential 1. Work with local trash haulers to implement a voluntary "save as you recycle" volume -based trash program, and promote recycling opportunities, along with increased education. Program will be rolled out in May of 2010. Waste Management (WM) has had some delays in implementing this program on the corporate level; however they are still pursuing a pricing and marketing structure for the Vail market. Staff is also working with WM to implement a "Recycle Rewards" program to encourage curbside recycling, Summer, 2010. 6 7/20/2010 5 -4 -6 2. Multi- family residential volume based trash /recycling pilot program. Grant pending — implementation July 20, 2010. Grant announcement made July 1 St that this proposal was not awarded funding for this cycle. Staff is pursuing other avenues to conduct a multi- family survey and pilot recycling program for the 2010 winter season. 3. Citizens' Recycling Committee. Results /recommendations to be submitted to Council on April 20, 2010. Complete. Staff is now working with waste haulers and communications experts to improve recycling education in the Eagle Valley through website upgrades, public service announcements, recycling guides, zero waste events and drop off center signage, to be complete Fall, 2010. 4. USDA Tri- County Waste Diversion Grant (Survey of visitors /residents). Estimated to be complete in August 2010. Provided will be guest feedback on convenience, knowledge and desires related to recycling in town. Commercial 1. Business Recycling Grant Program — Support business recycling infrastructure (e.g. shared cardboard bailer, remodel of trash area to support recycling hauls, etc.) RFP to be issued if appropriate, following a summer survey of recycling practices, cardboard recycling participation, 2010. B. Lead by example 1. Green purchasing, recycling, paper reduction, composting, no idling, supporting and implementing renewable energy projects, green building codes, LEED certified construction projects, ongoing employee and public environmental education. This is an ongoing effort. C. Town code does not support sustainable efforts. 1. Solar panel regulations to be brought before Council by April 20, 2010. Resolution no. 5 and Ordinance no. 3, series 2010, passed on May 4, 2010 that encourage the installation of solar energy devices, designed and placed in a manner compatible and architecturally integrated into the overall design of the building. Solar energy devices may be 7 7/20/2010 5 -4 -7 installed within the required setbacks on existing structures if the structure is legally nonconforming or permitted to encroach into the setback. Solar energy devices shall not be included in calculation of building height. No portion of any solar energy device shall project more than eight (8) feet from the roof plane or fagade to which the panel is attached. Solar energy devices shall not extend more than one (1) foot higher than the existing adjacent ridgeline on pitched roofs only. Solar energy devices shall not be installed within two (2) feet of a roof ridge or roof eave. Solar energy device framing, brackets and associated equipment shall be painted black or a color that matches adjacent building surfaces at the discretion of the Design Review Board. 2. Review development standards for environmental sustainability. After direction from the Town Council, staff is working on reviewing the latest green building codes — the International Green Construction Code and the National Green Building Standard for applicability as well as incentives for implementation in the Town of Vail. Staff will present a recommendation for adoption to the Town Council in January, 2011. D. Implement energy efficient efforts. Town facilities audit to be completed in spring of 2010. Fast -track energy audits and project proposals complete on priority buildings (library, parking garages, bus barn and shops, Dobson Ice Arena). Staff is currently determining the final scope for each building upgrade, construction to begin in late August, 2010. Staff will present results, recommendations, and financing options to the Vail Town Council in August, 2010. Staff is also pursuing grant funding for a portion of the energy efficiency projects. 8 7/20/2010 5 -4 -8 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: Major Revenue Items. PRESENTER(S): Kathleen Halloran ACTION REQUESTED OF COUNCIL: Discuss the revenue projections as included in the attached memo. BACKGROUND: This revenue discussion is the first step in the 2011 budget process, and sets the stage for expenditure planning. STAFF RECOMMENDATION: Discuss and provide any changes or recommendations to the revenue projections. ATTACHMENTS: Major Revenue 7/20/2010 MEMORAI DUM TO: Vail Town Council FROM: Stan Zemler, Judy Camp, Kathleen Halloran DATE: July 15, 2010 SUBJECT: Revenue Considerations Attached is our latest forecast of 2010 revenue and proposed revenue for the 2011 budget (Attachment A — Major Revenue Analysis). In light of economic uncertainty, staff has provided estimates through 2015. These revenue projections set the stage for the start of the 2011 budget process. Background The town's major revenue sources include sales tax (37% of total revenue), parking revenue (11 %), property tax (11 %), real estate transfer tax (10 %), and ski lift tax (7 %). Revenue is projected conservatively in accordance with our budget guidelines, taking into consideration historical trends and any additional information known at this time. We have included the estimated impact of major development projects on sales tax, construction permit fees, and real estate transfer tax. We have also used current information on financial and economic trends such as housing sales, consumer confidence and inflation. The following assumptions were used in developing the revenue projections included in Attachment A: Sales Tax Total sales tax revenue for 2011 is projected at $16.9 million, flat with actual collections in 2009. Earlier budgets had included a 5% increase, but upon review of year -to -date sales tax in 2010 (currently pacing with 2009), we have chosen a more conservative path. To give a historical reference, the 2011 projection is also consistent with 2005 collections. We anticipate a modest growth of 2% per year for 2012 through 2015. This is a cautious approach in light of potential impact from the upcoming completion of major redevelopment projects. Real Estate TransferTax (RETT) Real estate tax revenues have improved so far this year in comparison to 2009, with 2010 collections already exceeding the entire year of 2009 tax revenue. 2008 revenue experienced a spike from redevelopment. Since 2004, we have separated RETT projections into two categories: collections from major redevelopment projects (such as Solaris, Four Seasons, Ritz Carlton Residences, etc.) and "base" collections, which represent all other real estate transactions. This separation allows for more accurate trending. Assumptions used in the development of proposed RETT collections are explained below, as well as a chart detailing our assumptions for major redevelopment projects: • Total RETT collections for 2011 are budgeted at $4.7 million, a 9% increase from 2010 budget. The entire increase is due to sales from major redevelopment projects. 1 7/20/2010 6 -1 -1 • Base sales for 2011— 2015 were held flat with 2009 actual at $1.8 million. 2010 year - to -date collections of RETT are encouraging, with base sales of $1.4 million at June 30 already achieving full year budget. • A conservative approach was taken to estimating the upcoming sales from the Four Seasons, Ritz Carlton Residences and Solaris projects, however these and other sales from major redevelopment projects account for $2.9 million (62 %) of RETT in 2011. The below chart outlines revenue assumptions on major redevelopment projects: Major Redevelopment Assumptions for 2011 RETT Reveue Projects Four Seasons Condos Assume 25% of 16 wholly -owned units sell at 80% of list price. Out of a total of 19 units each with 12 fractional ownerships, we assume that 25% sell. Ritz Carlton Out of 71 wholly -owned units, there are 48 currently under Residences contract. We assume that only half of these (or 24 units) sell at 80% of list price. That represents 1 /3 of total units. Out of a total of 45 units each with 12 fractional fee ownerships, we assume that 25% sell. Solaris Out of 79 wholly -owned units, there are approximately 51 under contract (11 of those have already closed in 2010). We assume that another 25 %, or 20 units sell at 80% of list price. Re -sales (such as Arrabelle, Landmark, 2 units per year at 80% of current list price Manor Vail, etc. Total Major $2,905,000 Redevelopment Projects: "Base" Collections: 1,765,000 Total RETT: $4,670,000 2012 — 2015: The next several years' projections assume no increase in base transactions per year, which is an all -time low. Major redevelopment projections include revenue from some of the remaining units for the Four Seasons and Solaris, and conservative re -sales on previously - completed projects (2 per year). Over the entire 5 -year span, our revenue projections assume that 2/3 of units sell in total for these three major projects, with re -sales thereafter of only 2 per year. Currently the pace of re -sales is approximately 4 to 5 units through the first half of 2010 for previously completed major redevelopment projects such as Manor Vail, Arrabelle, etc. Fractional fee ownership sales are projected at 10% of inventory per year. The resulting revenue dollars projected for 2012 through 2015 range from $2.6 million to $3.2 million per year, and are below the 5 -year average annual collections of $3.5 million prior to redevelopment (2000- 2004). This amount covers annual maintenance expenditures, but does not allow for annual funding of additional capital projects other than use of fund balance. The RETT fund balance projected for 2010 is $10.7 million. 2 7/20/2010 6 -1 -2 Parkin Total parking revenue for 2011 of nearly $5.0 million (including both parking passes and daily sales from the parking structures) is budgeted flat with 2009 actual collections and the 2010 amended budget. Projections for 2012 are also budgeted flat. 2013 estimates were increased by 3 %, but hold flat through 2014. Another increase of 3% is projected for 2015. We may adjust revenue assumptions based on any changes proposed to the parking pricing or parking rules recommended by Council. Property Tax The 2011 property tax projection totaling $4.9 million is a 1.9% increase from the 2010 budget. Base collections were projected flat with 2010 (since it is not a re- assessment year), and then total revenues were increased slightly to include conservative estimates for the scheduled completion of major redevelopment projects. Major projects account for 7.6% of tax collections budgeted for 2011. Beginning in 2012, a 20% reduction has been projected which carries forward to 2013 until the next assessment period. 2014 includes a 5% increase from 2013 estimates. Ski Lift Tax 2011 lift tax revenues are projected at $3.2 million, a 2.5% increase over 2010 budget based on year -to -date collections (currently 5% up from budget and 5.8% higher than 2009). The same increase of 2.5% per year was used though 2015. This annual increase is well below the ten - year historical average of 5.4 %. Construction Permit Fees Although this revenue source has been significant in past years due to major redevelopment projects, is has begun a return to pre- redevelopment levels. We are projecting a total of $673,250 for 2011, a 34% decrease from the 2010 amended budget and a 50% reduction from 2009 actual. The 2011 projection does not include any major projects and is less than the five - year average from 1999 -2003, prior to redevelopment. After "leveling out" in 2011, future years are budgeted at a 5% increase for construction permits and plan check fees. Other components of this revenue item such as street cut, design review and PEC variance fees and remain flat in those outer years. Summary Our current proposal shows a total of $45.7 million in 2011 revenue compared with $50.6 million forecasted for 2010, a decrease of $5.0 million, or 9.8 %. Other than the items listed above, projections for other tax revenues, construction use tax and the timing of federal grants contributed to this overall decrease. All revenue items will be reviewed in more detail as we proceed through the budget process and will be adjusted as needed. 3 7/20/2010 6 -1 -3 Major Revenue Analysis 2011 Budget 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Actual Actual Actual Actual Amended Proposed Estimate Estimate Estimate Estimate Comments % vs. '09 actual % vs. 2010 General Sales Tax 17,986.796 18,913,138 19,631,366 16,913,338 16,600;000 16.900.000 17,238,000 17,583,000 17,935,000 18,293,700 2011 flat with 2009 actual; 2% per year increase thereafter 7.1% 5.2% 3.8% -13.8% -1.9% 1.8% 20% 2.0% 2.0% 2.0% RETT Tax 6,239,744 6,536,118 9,091,917 2,513,481 4,283,000 4,670,000 3,233,000 2,626,500 2,626,500 2,626,500 Base sales flat with 2009 through 2015; Over 5 -year period, major 0.5% 4.7% 39.1% -72.4% 70.4% 9.0% -30.8% -18.8% 0.0% 0.0% redevelopment sales assume only 2/3 of new units sell for Solaris, Four Seasons & Ritz at 80% of list price; then 2 units per year re -sales Parking Revenue 4,007,334 4,514,392 4,705,985 4,975,795 4,932,744 4,961,500 4,961,500 5,094,800 5,094,800 5,231,850 Flat with 2009 through 2012; then 3% increase in 2013 and 2015 9.7% 12.7% 4.2% 5.7% -0.9% 0.6% 0.0% 2.7% 0.0% 2.7% Property Tax Revenue 2,750,693 2,819,823 4.092,056 4,309,063 4,830;647 4,923,000 3,958,000 3,958,000 4,156,000 4,156,000 2011 flatwith 2010; then 20% decrease in values from prior assessment; 11.4% 2.5% 45.1% 5.3% 12.1% 1.9% -19.6% 0.0% 5.0% 0.0% additional revenue from completion of major redevelopment projects Lift Tax Revenue 2,975,097 3,039,619 3,277,703 3,048,011 3,115,000 3,193,000 3.,272,800 3,354,600 3,438,500 3,524,400 2011- 20142.5% per year increase 7.1% 2.2% 7.8% -7.0% 2.2% 2.5% 2.5% 2.5% 2.5% 2.5% Construction Fees 3,481,989 4,992,752 3,799,444 1,341,731 1,023,250 673,250 703,500 744,000 767,000 791,600 Reduced based on slowdown of redevelopment activity; No major 411% 43.4% -23.9% -64.7% -23.7% -34.2% 4.5% 5.8% 3.1% 3.2% redevelopment projects assumed after 2010 Construction Use Tax - - 608,483 714,784 565,000 500,000 515,000 530,400 546,000 562,400 Reduced based on slowdown of redevelopment activity; No major N/A 17.5% -21.0% -11.5% 3.0% 3.0% 2.9% 3.0% redevelopment projects assumed after 2009; 3% annual increase after 2011 Other Taxes 1,367,139 1,399,739 1,644,975 1,545,535 1,485,200 1,324,800 1,335,616 1,346,656 1,357,920 1,369,398 County sales tax, Road & Bridge, Hwy users revenue, etc. 9.2% 2.4% 17.5% -6.0% -3.9% -10.8% 0.8% 0.8% 0.8% 0,8% Reduction in 2011 Road & Bridge based on 5 -year average All other items flat with 2009 Federal / County Grants 1,739,052 59,542 - 203,765 5,227,500 1,619,000 154,000 39,000 - - 2010: $5M for transit center; SAFER grant $117K, COPS grant $82K N/A N/A N/A N/A 2465.5% -69.0% -90.5% -74.7% and $28.5K police LiveScan software; 2011: buses $600K, bridge reconstruction $828K; SAFER (thru 2013) and COPS (thru 2012) grants Earnings on Investments 2,133,315 2,624,092 1,841,335 460,234 240,200 336,870 440,014 394,162 342,193 291,150 2009 based on .5% return on fund balances; 2010 flat but reduced fund 91.7% 23.0% -29.8% -75.0% -47.8% 40.2% 30.6% -10.4% -13.2% -14.9% balances; 2011 based on 1 % return; 2012- 2014 1.5% annual return Rental Income 827,280 897,958 949,961 912,090 882,796 881,100 893,370 898,370 911,008 911,008 2009 increase due to additional employee units to rent; 2010 and 2011 flat 6.0% 8.5% 5.8% 4.0% -3.2% -02% 1.4% 0.6% 1.4% 0.0% with 2009; ­2011 scheduled year for 3% increase - E911 and Interagency Dispatch 1,337,583 1,528,608 1,657,622 1,904,572 1,916,339 1,960,258 2,019,066 2,079,638 2,142,027 2,206,288 Incl. adding 1 FTE mid -year 2009 and 1 more FTE 2010 (funded by E911) 14.8% 143% 8.4% 14.9% 0.6% 2.3% 10% 3.0% 3.0% 3.0% Estimated annual increase of 3% All Other Revenue 5,317,935 7,519,435 6,717,851 4,923,278 5,533,025 3,720,526 3,676,751 3,749,732 3,532,745 3,624,447 2005 included $4M Conference Center collections & $2M project reimb. 48.1% 41.4% -10.7% -26.7% 12.4% -32.8% -1.2% 2.0% -5.8% 2.6% 2007 included $1.2M recreation ammenities and $1.3M project reimb. 2008 included over $1M of project reimbursement and $500K in Employee Total Revenue 50, 54,8 58,018,698 4 3,765,678 50,63 45,663,30 42, 42,398,858 4 2,8 4 9,693 4 3,588,7 41 Housing Fee -in -Lieu % compared to Prior Year 2.5% 9.3% 5.8% -24.6% 15.7% -9.8% -7.1% 0.0% 1.1% 1.7% 7/20/2010 Attachment 6 -1 -4 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: Update on what has been done and what is upcoming regarding the parking plan. PRESENTER(S): Greg Hall ACTION REQUESTED OF COUNCIL: Provide input if needed. BACKGROUND: The Vail Town Council strategic goal is to address long term parking solutions. The town of Vail owes the Colorado Department of Transportation a parking plan by September 2010. ATTACHMENTS: Memo Charter Bus layout Village Structure expansion 7/20/2010 To: Town Council TOWN OVARUJ From: Greg Hall Stan Zemler Date: July 20, 2010 Subject: Parking Plan update Background: The town council adopted as one of its top three strategic goals to address long term parking (December 2009). Over the past year the town staff has undertaken an analysis to determine where the next phase of parking development might occur. Parking came up as the number one issue that can be addressed for guest services in the 2010 citizen survey. Plans, information and data were presented and discussed at the following meetings: • Report on parking customer intercept survey results- Summer 2009 • Ford Park structured parking solutions -fall 2009 • Ford Park surface parking solutions (includes frontage road use) -May 120 10 • A review of parking space inventory (supply) and its use (demand) of all current ungated public spaces -Spring 2010 • Lionshead parking structure parking expansion options and both north and south frontage road parking options -May 15, 2010 • A recommended parking plan strategy for implementation and necessary next steps -June 1, 2010 • Gated parking operations information both historically and for last season -July 6 2010 The Town of Vail has an agreement with the Colorado Department of Transportation to present a plan to address long term parking in Vail by September 2010. Update and work to date on the plan Ford Park Recreation subcommittee met on 6/18 to discuss next steps. Action items needing attention are: • demand for the number of tennis courts • review plans for golf course and ford park to determine alternatives that allow phased approach- in progress 7/20/2010 7 -1 -1 • impacts of parking improvement plan on Ford Park recreational opportunities -in progress Next recreation subcommittee meeting 7/21 Met with VRD board on 7/8 to bring board up to speed on plans to date • Board gave direction to have golf course architect work with the town to review impacts to golf course and understand necessary revisions to course layout • Board concerned with impact on the course and what input they will get from both golf and tennis community • Board concerned with impact to the course during revisions to the course both financially and On the guest experience • Board would like to move forward on adopting a Golf Course master plan, need decision on whether the golf course is in play or not with any Ford Park changes Lionshead Structure Investigated an interim concept plan that could repurpose the charter bus lot which may generate 60 or so spaces. Plan will need to be vetted and determine cost to see how viable it is. Rough plan attached. Village Parking Structure Town met with Jen Wright and obtained a plan depicting the area where a possible structure could be built. Have consulting team looking at the viability and cost implications. A pros and cons summary of the idea will be generated along with potential costs. Vail Economic Advisory Council Met with VEAC on 7/13 and presented parking ideas being considered. • Ford park received more favorable support over Lionshead • Asked about using south Frontage Road near structures for parking • West Vail supported by West Vail merchants they would like to see 7 day a week use • Mixed results on whether free overflow parking is good or a determent to overall Vail guest experience • Agreed some free parking in Vail was important CDOT The town has a meeting with Dave Eller, the new Region 3 director, on August 4 to discuss use of the frontage road as presented in plans to date and progress we have made in meeting our September 2010 deadline. 7i20i20 7 -1 -2 7/20/2010 7 -1 -3 8179.8 \ \f SANITARY MANHOLE / RIM ELEVATION = 8182.7 I A RESUBDI VISION 8179.5 I VAIL /LIONSHEA z w I W I/ _` - GROSS ACREAC DRAINAGE INLF GRATE I I M€ASSURED NET ACF ELEV - 8180.3' \ 1 - INVER5/S) = 8176.4' I I I I _ - ti PARKING BOOTHS @AINAGE INLET GRATE II ELEV = 81;7.6' I 81774 'b INVERT (S) - 174.2' / INVERT (SW) 174.0' GATE -+1 ` � / 8175.4 \ \ 817. - 8175 7 / 8175.2 _ M INTEN NCE S ED / 2 8174.7 - F.F. ELEV. = 8173.5 \ \ 8174.5 � 8172. \ /l \ 8175 7.0 8178.9 8172.5 \ /J 8172 87 IN RT = 8173.7 I 6172.9 772.9 / / I 28 \\ I l VERT = 8159.0' � \ 167 I / 8175.1 178.7 \ 8171.9 w 0 / 8172.2 l DRAINAGE INLET GRATE \ 8173 / ELEV. = 8170.7' \ II / INVERT (W) = 87679' 8174.9 � .RATE 8174. I II 165.3 I ELE . - 8165.1' ai7a.4 IN Vi RT (N) = 816 .8' a8174.7 817,.1 } 1s INV RT (W) = 816 .8' II CQJ 6.. GPP I r 8171. an1.7 81 .5 II II s�: I 9172.9 / 8174.5 6 8164.5- / \\ 81.5 9174.1 - 8165 81627 �� �/ /�� 8,61.9 ` - - - 8160- / 8161.1 p � / / =� � � 8161.1 � 9176.3 8152.6 8,50.2- 8149.27 8150.06 81 5143 8160.8 / 1 8150.00 7720, 2010 7 -2 -1 --- -------- -- - - -U n 386' - 8° PUE - - -=' 1 r i g _- PG 002 F - - -� 6 - - _� ' ----- e eel 1/,•Ila a ��r�� -��re a 7/20/2010 7 -3 -1 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: Information Update. Attachment Only: a. Red Sandstone Creek Roof. b. Economic Indicators Update. c. 2010 Community Survey Follow up Action Items. PRESENTER(S): Pam Brandmeyer ATTACHMENTS: Red Sandstone Roof Request Economic Indicators Community Survey Document 7/20/2010 MEMORANDUM TO: Vail Town Council FROM: Community Development Department DATE: July 20, 2010 SUBJECT: Red Sandstone Creek Condominiums Roof Replacement Request 1. INTRODUCTION On July 6, 2010, representatives from the Red Sandstone Creek Condominium Association came before Town Council to request assistance in paying for new roofs, insulating attics with closed cell insulation, and encapsulate crawl spaces for both buildings at Red Sandstone Creek. The total cost for this work is $213,500. At least three (3) owners at Red Sandstone Creek are asking the Town of Vail to consider four (4) different methods of helping the owners address these expenses. The purpose of this memorandum is to provide the Vail Town Council with the construction and ownership background and current information for Red Sandstone Creek Condominiums. Ill. RED SANDSTONE CREEK CONDOMINIUMS CONSTRUCTION The Town of Vail issued building permits for the construction of eighteen (18) units on September 17, 1998. A temporary Certificate of Occupancy was issued on August 26, 1999 and a final Certificate of Occupancy was issued on June 30, 2000. The units were constructed per the approved plans in order to receive the Certificate of Occupancy. III. OWNERSHIP INFORMATION ■ The Town of Vail and Eagle River Water & Sanitation District jointly retained The Stevens Group from Carbondale, Colorado, to develop eighteen (18) units to be constructed at 955 Red Sandstone Road, ■ A homeowner's association was formed July 2, 1999, and turned over to the owners in October, 1999. ■ The Town of Vail recorded a Master Deed Restriction for the Occupancy and Resale of Red Sandstone Creek against the property on July 14, 1999. The Master Deed Restriction, amongst other things, limits occupancy to owners who are full-time, year-round employees and caps appreciation at a maximum of three percent (3%) per year. • The Town's interest in the property is limited to the Master Deed Restriction for the Occupancy and Resale of Red Sandstone Creek. • A Supplement to the Master Deed Restriction was recorded on November 5, 2004, that allows Eagle River Water & Sanitation District to own units from time to time and to purchase from and sell units directly to their full-time employees. 7/20/2010 8- 1 - I ■ Upon completion in September, 1999, each unit was purchased by an individual employee, Mountain Valley Developmental Services, or Eagle River Water & Sanitation District. ■ Since 1999, the homeowner's association board of directors has been comprised of three (3) owners. According to the records of the Eagle County Assessor's Office: ■ Two (2) units are owned by Mountain Valley Developmental Services, ■ Three (3) units are owned by Eagle River Water & Sanitation District, and ■ Thirteen (13) units are individually owned by employees. ■ The Town of Vail is not an owner. ■ Red Sandstone Creek HOA owns the land. IV. ATTACHMENT ■ Letter from Lisa Zimmermann, an owner at Red Sandstone Creek, dated July 6, 2010. 7/20/2010 8-1-2 Town Of Vail 7-6-2010 Hi, I am Lisa Zimmermann I have lived at Red Sandstone since 1999 and received my housing through the community lottery. We are here today to address the issues of Red Sandstone and the preservation of the TOV and ERWSD's structure and land of Red Sandstone Affordable Housing Units. Red Sandstone Affordable Housing is facing a $215,000 deficit from a faulty roof. Attached from the contractor is the proposal to fix and cure the problem once and for all. Red Sand stone's roof is 11 years old; roofs have a 15 — 20 year life span. From the original Real Estate Purchase Contract from November 1998 no. 16 Warranties and Disclaimers paragraph two. We never received any of these warranties when we signed our contract. These does were very important as the TOV lists the roof as the first item. Red Sandstone is a convoluted affordable housing complex. There are 18 units 9 units in two buildings. A -1 & B-9 are owned by Mountain Valley Development Services. A-2,3.4,7,9, B- 1,2,3,6 are owned by ERWSD and A-5,6,8, B-4,5,7,8 are owned by the TOV. A-5, 6, & B4, 7 are lottery owned. A-8 & B-5, & B8 were original lottery units and as of today they are off the lottery pool and not available to the community. They are owned and occupied by TOV employees. Master Deed Restriction Breach of Restriction no. 5. States: The Town shall promptly advertise the property or unit for sale by competitive bid to qualified buyers. What is clear is a real imbalance in the votes. The ERWSD has 9 locked in votes as well as the TOV has 4 locked in votes. Employees who work for the TOV or ERWSD will never and are severely reluctant to vote against their employer or cause any disagreement with the hand that feeds them. As lottery owners who have meat in the game. We had to work for the purchase of our unit and had to provide the TOV with details of employment and residency claims that are verified and documented by the TOV. We do not take the imbalance of voting power lightly nor do we take the issues of Red Sandstone complacently when assessments are being voted on. ERWSD and TOV employees are verbally given an announcement of housing offered and have no meat in the game other than living and working under their employer. This has caused a severe amount of voter power and dissention in running a complex. The powers are biased and unbalanced! If the TOV and ERWSD's vision was to create living quarters for their employees only, then we as community lottery owners should have not been able to buy into the Red Sandstone complex. We understand the TOV is willing to look at the $215,000.00 deficit roof with interest of $70,902.28 (6%) and a total assessment cost of $285,902.28 as a capital improvement. The non-TOV and ERWSD owners are looking at the immediate out of pocket expense within their monthly budget and what is AFFORDABLE. Eagle County has an unemployment rate of 11.5% and Non TOV and ERWSD employees who depend on the local economy for their employer needs are uncertain about the economic future and I think the Fourth of July confirmed this. Our monthly assessment for a two bedroom will be $423.00 not including an automatic 3.5% assessment annually. We also understand that the district is the supply line for the money. 7/20/2010 8- 1 -3 As independent community lottery owners we disagree with the TOV and ERWSD in their decision of lending at an exorbitant interest rate and one of extending a capital improvement. We disagree based on the facts that the Red Sandstone Creek Affordable Housing Units are in perpetuity. The rules against perpetuity invalidate certain future interests. 95% of Affordable housing around the country is either under a 99 year land lease or a 20 or 30 year cap until the deed restriction expires. Housing is considered to be affordable when a household of moderate income can afford to buy the home without spending more than 30% of their gross household income on direct housing costs. Moderate income housing is usually built primarily to improve and sustain the supply of good quality housing available to persons of moderate means. Red Sandstone owners are being asked to replace and preserve in perpetuity the structural roof problem that is the TOV and ERWSD's responsibility. How the TOV and the ERWSD can mandate that the Affordable housing owners whose income level does not match the debt of the structural roof problem is of a unique concept of the Affordable Housing concept in comparison around the country. We as owners understand that maintaining our buildings, painting every 10 years, slurry seal, trash removal, landscaping, are all in our budget, but mandating that Red Sandstone preserve the structure for ERWSD and theTOV in perpetuity under the affordable housing concept is like asking an 9,9001b elephant to walk through a standard door way of 80 x 32, it won't happen. The TOV and ERWSD visions are one of mixed messages. We see it as mandating restrictions but not mandating the cohesiveness of income of owners to structural debt. If we do not pass this assessment we will prolong the $10,000 per winter season roof maintenance and our dues will still be $378.00 per month for a 2 bedroom to maintain a bottomless pit. If we pass this $285,902.28 assessment our dues will be $423.00 plus 3.5% annual assessment for 10 years. We are asking the TOV and the ERWSD to re- structure the terms of Affordable Housing. 1. The TOV and ERWSD split the cost of the roof as it really is your structure and land to preserve and allow the Red Sandstone community to thrive under the Affordable Housing definition and restrictions and allow their assessments to come down to the equal 3% cap per annual vs. assessments. 2. Red Sandstones pays Y2 of the $215,000.00 with 0% interest with a 20 year loan. 3. Raise the cap from 3% to an annual increase to 12% to reflect the loan period 10, 15, or 20 year loan. 4. Lend the money at 0% interest for 20 years and include as a capital improvement. 1. 7/20/2010 8- 1 -4 days, provided such extension does not conflict with the statuton rights of any secured creditors. The Town shall promptly advertise the Property for sale by competitive bid to Qualified Buyers. At the time of closing, the Owner shall pay to the Town an additional one and one half percent (1 %), for a maximum fee of two percent (2%). In the event of a listing of the Property pursuant to this Paragraph 3, the Town is entitled to require the Owner to accept the highest of any qualified bids which satisfy the Owner's financial or other obligations due under the promissory note secured by a first deed of trust and deed of trust in favor of the Declarant/s, as described herein, and to sell the Property to such qualified bidder. C. Upon receipt of its notice as provided in paragraphs 3 )a and 3b, Declarant/s shall have the right, in its sole discretion, to cure the default or any portion thereof. In such event, the Owner shall be personally liable to the Declarant/s for past due payments made by the Declarant/s together with interest thereon at the rate specified in the promissory note secured by the deed of trust; plus one percent (1%) and all actual expenses of the Declarant/s incurred in curing the default. The Owner shall be required by the Declarant/s to execute a promissory note secured by a deed of trust encumbering the Property in favor of the Declarant/s for the amounts expended by the Town as specified herein, including future advances made for such purposes. The Owner may cure the default and satisfy its obligation to the Declarant/s under this subparagraph at any time prior to execution of a contract for sale, upon such reasonable terms as specified by the Declarant/s. Otherwise, Owner's indebtedness to the Declarant/s shall be satisfied from the Owners proceeds at closing. 4. The terms of this Restriction shall constitute covenants running with the real property, described in Exhibit A, as a burden thereon, for the benefit of, and shall be specifically enforceable by the Town and their respective successors and assigns, as applicable, by any appropriate legal action including but not limited to specific performance, injunction, reversion, or eviction of non-complying owners and/or occupants. 5. In the event that an Owner desires to sell the Property or Unit, the Owner shall execute a standard Listing Contract on forms approved by the Colorado Real Estate Commission with the Town providing for a 180-day listing period, or such other time period as required by the Town of Vail Affordable Housing Guidelines in effect at time of listing. At this time, the Owner shall deposit with the Town an amount equal to one-half percent (.5%) of the estimated value of the Unit fThe Town shall promptly advertise the Property or Unit for sale by competitive bid to Qualified Buyers)At the time of closing, the Owner shall pay to the Town an additional one and one-half percent (1.5%). The amount of this fee to be paid by the subsequent Owner shall be as set forth in the current Town of Vail Employee Housing Guidelines and will be distributed to the Town. Town of Vail Page 3 of 18 Red Sandstone Creek Master Deed Restriction I 7028@7 07/14/1999 04:09P 372 Sara 3 of 1 8 R 90-00 0 0.00 N 0.00 Eagle - c() S - I - 5 T1 THE ROOFING COMPANY Grand County Roofing and Sheet Metal Phone: (970) 887-0104 DBA The Roofing Company Fax: (970) 887-0106 28 Ton Mile Drive I PO Box 29 trc&-theroofinaco.com Granby, CO 80446-0029 Scott Murphy Attn: Michelle Red Sandstone Condo's Bold Solutions 955 Red Sandstone Vail,CO 110 E. Beaver Creek Blvd Avon,C0 970-949-6070 970-949-5565 Proposal date: Juty 6, 2010 BID PROPOSAL - PAGE I Section I - Shingle Roofing: 1- Tear-off existing roof and remove all bash mid debris from job aft. 2- Remove and re- install siding for proper dry4n and fleshing. NOTE: Any siding that can't be reused and must be replaced will be on a time & materials basis. 3- Install Owens Coming Weatherlock Flex Ice and Water Shield at 100% of shingle roof a rea . Assure a minimum of 30" wall coverage at roof to wall junctures. Pricing includes 2 plies at ridges as well as stripping in all flashings. 4- Install 26 GA factory painted steel fleshings at eave, rake, and roof to wall junctures. Fabrication and installation shall be dorm m accordance with industry standards, 5- Install Owens Corning Duration Premium ( etime ) shingles per specifications in accordance with manufacturers recommendations. 6- Install new pipe jerks. 7- This includes Owens Coming Preferred Coftectors Warranty ( ask TRC for details Cost $136,976L00 OPTION: Upgrade to Owens Coming Platinum Warranty ( 20yr Workmanship :]Ck to Cost ADD 31,912.00 Acoapt OPTION: -- JCk to Install Headwall vent in areas to be insulated with existing soffit vent [cost ADD $1,395.00 Acoept NOTE: TRC expects ventilation to be calculated and appropriate for proper air flow and does not accept any responsibility for ventilation, condensation, or damage caused thereof. GRACE K:= �'Lvk slat = g MMEME C1=%*"AMP'*.kWft V021FRIUMDOOKMACrOK PREFERRED CONTRACTOR : YEA R 101mirMT14"a it YEAR YYrtRtl,AMrY Ye a 10 YEAR SYSIran VMKK^NT#Ks NNRRANfY EXCLUSIONS: Snow and ice removal we below. Priming of roof deck. Re-roof permit, Blocking or carpentry. Gulterafdownspouts. Venting. Waterproofing. Safety anchors (by GC). Water-Tight Guarantee- The Rooting Company will werraMy all workmanship against leeks for a period of (2) years. Warranty is void If snow exceeds 24' and is not removed. Please Note- steep roofing systems are not designed to protract against standing waler. Arty condition causing standing water on roof (le. ice damning) would void the watertight guarantee. CONDITIONS: 1) Scope of Work. Only Owns specifically listed in the above quote are included in this proposal. If you have questions regarding the scope of work, please call before acceptance. 2) Materials Pricing: Good for 30 days. 3) Winter Conditions Clause: Any work performed shall be subject to winter rates and winter work schedule. Snow removal, covering roof with plastic, and substrate priming are billed on a cost plus basis and in addition to the contract prim. Snow removal rate is $58 per man-hour and substrate priming is $0.30 per square foot. Initial to Accept 7/20/2010 8-1-6 *VAIL TOWN MOUNIAIN RESEARCH Town of Vail Economic Indicators Summary: July 2010 Update (Based on data as of April 30, 2010) INTRODUCTION: This introduces a summary report of Vail Economic Indicators, updated in July 2010, once winter (November — April) data became available. This Indicators Summary is intended to provide an overview of recent economic activity and to serve as a benchmark from which future economic activity can be displayed and compared. These seasonal reports began in early 2009 when relevant data was gathered from various secondary sources for the date range of November 2004 through April 2009 and is now updated seasonally. The data is depicted by general category (Tourism, Real Estate, Town Revenue, Business Growth and Macroeconomics) and seasonally (Winter: November — April, Summer: May — October). It is presented in a chart format with this brief summary as a part of the Town of Vail 2010 Economic Development Strategic Plan and is limited in scope and accuracy by the availability of data from secondary sources, thought to be accurate but not independently verified, and is best used as a general overview as a result OVERVIEW: The narrative overview below is supported by a more granular supporting chart (attached). All statistical comparisons are based on year- over -year comparisons as of April 30, 2010, vs. April 30, 2009, unless otherwise indicated: 1. Tourism Indicators have stabilized in the past year. While the overall economy began to recover, consumers felt little relief, so increases in occupancy were at the expense of lower rates. For Vail lodging occupancy showed an increase ( +4.5 %) from last season but rate declined ( -5.5 %) resulting in a negligible change in overall revenues (from which lodging tax is collected). These results compared favorable to the overall MTRiP industry data set where occupancy showed small decline (1.4 %) and rates were similar (- 5.8 %); i.e. similar discounts produced more guests in Vail than other resorts. Transportation results provide a mixed and inconsistent picture. Travel through Denver International Airport increased ( +2.0 %) from last winter, yet Eagle County Regional Airport showed a season -over- season decrease ( -4.0 %) in deplanements for the winter months. Traffic through the Tunnel declined slightly (- 0.7 %), possibly due to the dramatic increase in gas prices from the winter of 2008/2009 to the winter of 2009/2010 ( +35.8 %). The amount of vehicles in to the Vail parking structures increased somewhat ( +8.9 %) but the number of cars on the Frontage Road ( -0.5 %) and number of days the parking structures were full, were both lower, which may indicate that there was an increase of visitors during non -peak times. An array of special events took place during the winter months. Attendance /participation increased at all events (except Street Beat Concerts) ( +14.3 %) driven in large part by the large increase in attendance at Spring Back to Vail and Carnivail. 2. Real Estate Indicators show a significant decrease in gross sales (- 28.3 %) during the winter of 2009/2010 compared to the previous winter, while actual sales transactions saw an increase ( +24.8 %), leading to the most noteworthy declines in average sale price per transaction (- 42.5 %) and average price per real estate square foot (- 28.3 %), mirroring Eagle County as a whole and not dissimilar to most other mountain destinations. These decreases are largely attributed to the continued down real estate market, a shift toward sales in lower priced properties and away from higher priced properties and significantly less (high priced) newly constructed inventory being sold during the same period last year. The sale of multiple newly constructed units at the Mountain View Residences, Chalets at the Lodge at Vail, The Willows and Manor Vail Lodge took place during the winter of 2008/2009 where this past winter only recorded a small number of sales at Lion Square Lodge North and the Landmark. This batched processing of new construction closings create inconsistent spikes and dips, and make seasonal evaluation of little merit. The completion of new development in Vail is unprecedented and while new products will continue to be sold in 2010 with the completion of the Ritz Carlton Vail (116 units), Four Seasons Resort Vail (156 units) and Solaris (77 units). New construction continues to be late in their targeted completion dates so forecasts for increased real estate transactions in 2010 will take place during the summer /fall months. In fact, according to the Town of Vail finance department, large increases have already been recorded during May of 2010 and the summer of 2010 is predicted to show significant increases in gross sales based on Town of Vail Real Estate Transfer Tax collections, and is likely to make winter 2009/10 look weak comparatively. 3. Town Revenue Metrics include: sales tax, construction use tax, property tax and real estate transfer tax revenues along with general fund balance as an indicator of the Town's level of reserves. a. Sales tax is segmented by business type (retail, lodging and food /beverage) and further broken down geographically by Vail neighborhoods. All segments combined show a very slight increase in overall sales tax revenue ( +1.2 %) following the previous winter season's sales tax revenue, which decli��N?Aatically (- 13.6 %) after three prior years of growth. 8-2- 1 Attachment: Vail Economic Indicators Table TOWN OOFVAffi� MOUNlA1N TRAVEL RESEARCH r Specifically lodging (1.0 %) and retail (2.6 %) sales tax collections saw a slight year over year increase, while food and beverage sales taxes collections decreased (- 0.5 %). When segmented by neighborhood, the Cascade Village under preformed Vail Village and Lionshead by consistently showing declines in lodging (- 4.6 %), retail ( -5.0 %) and food and beverage sales tax collections (- 10.2 %). A study conducted by MTRiP shows that the average of comparable ski towns was down season -over- season in both sales tax ( -2.1 %) and up in lodging tax (- 0.2 %), though Vail saw an increase in sales tax ( +1.2 %) and lodging tax ( +1.2 %). After dramatic decreases in the 2008/2009 season from the previous season, these increases, however minor, are more significant as a positive indication of growing demand. . b. Other Tax Collections by the Town of Vail include construction use tax, property tax and real estate transfer tax. These indicators are reported on an annual basis instead of seasonally. While they don't correlate with time frame of the above mentioned indicators, new construction is showing a rebound from 2009 low's, as seen by the 17.3% increase is Construction Use Tax, and in contrast to the continued decline in real estate sales, evidenced by the dramatic decrease in real estate transfer tax collections (- 72.4 %) from 2008 to 2009. Property tax continued to grow from 2008 to 2009 ( +5.5 %) but a much less significantly than the increase from 2007 to 2008 ( +44.6 %), indicating the slowing of new development. c. Town Reserves have grown very slightly ( +0.7 %), a result that is both positive and believed to be somewhat unique among municipalities in this down economy. 4. BUSINESS GROWTH is based on broader county and national indicators, many of which are tracked on an annual basis, lag significantly and have just been updated for the 2009 calendar year. While not as current and telling of the current market conditions, the Business Growth indicators all point to a slowing economy with the dramatic increase in Colorado unemployment (to 7.4% from 3.6% or a 106% increase). Anecdotally, the first two quarters of 2010 are showing slow and sporadic growth. Indicators particularly germane to mountain resorts include skier visits, which came in at 59.4 million nationally (as reported by the National Ski Areas Association) and 11.9 million in Colorado (reported by Colorado Ski Country USA), comparing favorably to 08/09 at 57.4 million nationally and 11.7 million in Colorado. Individual Vail mountain skier visits declined slightly (- 0.02 %) from 1,622,000 during 2008/2009 to 1,599,000 during the 2009/2010 season. 5. MACROECONOMICS: The Consumer Confidence Index (CCI) has proven to be an important indicator of subsequent discretionary spending, like vacation travel, and has historically hovered around its benchmark of 100 until mid 2008, and then dropped dramatically to an average of 35.3 during the 2008/2009 winter season. More recently it has rebounded to an average of 51.2 during May — October of 2009 and has hovered around this level through the November 2009 — April 2010 time frame (52.9) demonstrating continued apprehension about the outlook for the economy. While the CCI is a good measure of consumer spending, we look to the financial markets to assess a broader business outlook. Its relative stability combined with solid growth in the US Index of Key Economic Indicators support a positive outlook for a rebounding economy. On a cautionary note, an increasing number of more conservative market watchers point to staggering worldwide debt, ongoing unemployment and an anemic housing market as cause for ongoing caution. The recovery, such as it is certainly fragile and has yet to spark any significant change in demand for tourism or real estate, the two pillars upon which mountain resort economies are founded. This foundational data set and summary will be further updated and expanded upon seasonally, taking its place among the tools available to the Town, its various committees and the public it serves. Ralf Garrison Director and Senior Analyst Mountain Travel Research Program 7/20/2010 8-2-2 Attachment: Vail Economic Indicators Table Data prOV l in tables was c011ecled by the Town d Vail antl MTRiP in Jan. 2009 antl upd.. JUL 2010f,.. a variety Ot secondary sources, which a thought t0 be accurate, but not independervly verAietl antl best. usetl as a. general overview as a ­,ft. Veil Economic lndiI.Wr Tourism(20043110) Intlicator Source Focus SWdy Report Date(' 04'05) Data ('04- -'0.S) Report Date('05 Data ('05'06) Report Date ('06- Data ('06 -'OJ) Report Dete('07- Date (07 08) Report DeteC� Date ('�09) Report Dete ('04 Dete '06) '97) '08) '09) '10) Lodging Report VIIRiP'. Booking Average nurrber Wnm(NOVember'04- N/A Wnm(NOVember 59.6 ^ /o W�n¢r (Novertber � 30o Wnter(NOVertber 586 ^u Wnter(NOVertbe, 521 ^u W,n¢r(Novertber �Go7o o«upaney patterns ac la veil of roo�_Ned Aphl'a5) 'a5- Apnl06) 06- Apnl'm) 'm- APkI'o8) 'o8- Apnl'o9) 'o9-AP,l'10) "g, propeiVes (711 out of 3598 )5umrrer(May'CS- S e sumrrzr (May'O7- SLmmer (Nby'08- SLmmer (Nby'09- svmrrzr(May'10- - ober'C5) 39.1 ^ ^ /o q. ber'06) 38.4 ° /o OcNber'07) 39.4% OcNber'08) 38.0 ^ /o OcNber'09) 326 ^ /o OcNber'10) N/A Lodging Report IIMP'. Booking A nightly Wnm(November'04- Wnter(NOVember Wnm (Noveober Wnter(NOVerrber Wnm(NOVerrber t' (N Average Nightly pattem, at l8 Vail 1a 1 April '05) N/A '05 -April '06) $363 '06 -April 'O7) $376 'O7 -April '08) $407 '08 -April '09) $384 '09 -April '10) $363 Room Rates odging propeime, rrzr (May'CS- Smmer (May'06- sumrrzr ( May' 07 - SLmmer (vay'18- SLmmer(Nky'09- sumrrzr(May'10- Ocrober'CS) $142 Ctrobu'06J $158 October'OJ) $155 Ocrober'08) $155 October '09) $141 October'10) N/A community Vail Recreation Aurrlaa ofvlsitors Wlnter(NOVembe, 04- Wnter (No vember Wnm(Nove,ber Annual(IaivarY'0& Annual (Idlnary'Q9 Annual (­­y 10 Genter District NNe DObmn ice April'CS) Notavailable '05_April '06) Nolavailable '06- April'O7) Not available _ December '08) - December'09) -- ember'10) Attendance Arena sumrrer(May'05- Summer (May'06- Sumr (May'07- .,000 (estmate) W,000 (estmate) N/A October'C5) Notavailable Ctober'06) Not available Ocrober'07) Not eveileble Vail Recreation Via to,, to the Val S♦fnrrer(May'05- Summer(May'06- Sumrrer(May'07- Sm me, "y'08- Slmmer(Ivby'09- Sumrrzr(May'10- District Golf Course Cttober'C6) 23,000 C tober'06) 22,300 Ocrober'O7) 24,600 Ocrober'08) 24,993 Ocrober'09) 23,414 Ocrober'10) N/A Perking Mounts 1- Aubeof Wnfer(NOVember'04- WnI, (NOVember Wnm(Noveober Wnfer(NOVerrber Wnfer(NOVerrber Wnm(Noverrber Transportation vel,ides in Val Ap, 05) .2,424 X05 -Apnl 06) 32$972 '06 -April 'o7) 342,417 'O7 -April '08) 350,896 '08 -April '09) 288,307 '09- Apri1 '10) 324,979 Nil3ee Parking SLmrrer(May'05 SLmmer (My 06 Sum­ ( May' o7 - SLmmer (Nby'08- SLmmer (Nby'09- sumrrzr(May'10- strucWre �b 05) Not eveileble fiber 06) Not eveileble October '07) Not eveileble October '08) Not eveileble October09) 204,506 October '10) N/A Tov Aumteof Wlnm (NOVember'04 - Wnm November Wnm(Nwenber Wn- (Novenber Wn- (Novenber Wnm Movenber Transportation vehi Iesin April '05) 181,275 '05 -April 06) 176,716 '06 -April 'O7) 174,085 'o7 -April '08) 184505 '08 -April '09) 1@,028 '09 -April 'lo) 187,045 on d,ead Parking Stu, -e Sumr (May'Q5- Su mmer(May'06- Sumrrzr( May' o7 - Slmmer(Nby'08- Slmme,(Nby'09- Su 10 October 'C5) Not eveileble atober'06) Not eveileble October' 07) Not eveileble October 'OS) Vot eveileble October '09) 1561 October '10) N/A Tov Aunb,of Wnm(NObember'04 WnI, (NOVember Wnm November Wn- (Novem"er Wnre (Novemter Wnm Movenber T n,por4tion vehid es on April '05) 4,712 '05 -April '06) 9,406 '06 -April '07) N/A '07 -April '08) 5,947 '08 -April '09) 7,636 '09- Apri1 '10) 7,795 ffont,Ne roads - rrzr (May'CS- SLmmer (May 06- Sum­ (May'OJ- SLmmer (MOy'08- SLmmer (MOy'09- svmrrzr(May'10- October'C5) JULY 4TH atober'06) JULV 4TH October '07) JULV 4TH Octobe rOS) JULV 4TH Octobe r09) N/A October '10) N/A TOV Aurrbaofdays Wnter(NOvembe, 04- 43 /VV 13 /W WnI,(November - /VV 27(W Wnt, (November 66 /VV 31 /LH Wnter(Noverrber ./VV �/� Wnter(Noverrber ./VV �/� Wnm(Noverrber 40 /VV 21 /W Transpo,RdRn taking stru es April 'CS) '05 -Apnl '06) '06 -April 'OJ) '07 -April '08) '08 -April '09) '09 -April '10) full r (M,'05- Summer(May'06- Sum-,( May' o7 - Su mmer(Nby'o8- Slmmer(Nby'09- Sum-,(May'10- October 'C5) JULY 4TH atober'06) JULY 4TH OUDber'07) JULY 4TH October '08) JULY 4TH October '09) JULY 4TH October '10) N/A Airport DIA It-of people WnI,LL mber'04- 9007732 WnI, (NOVember 10,894042 Wn. (November 11,359,350 Wnter(NOvember 12,005,3T/ Wnter (November 11,612,990 Wnm (November 11,848,627 Statistics nroDenver Apol 'CS) 'CS -April '06) '06 -April 'O7) 'O7 -April '08) '08 -April '09) '09- April'10) Inte -bona) - rrer(May'05- Summer(May'06- summer( May' o7 - Sm me, (MOy'08- Su mmer(MOy'09- Sumrrer(May'10- Airport Oetober'C5) 11561,666 atober'06) 12,639,845 October '07) 13,237,818 October '08) 13,600,079 October '09) 13,517,792 October '10) N/A agleCounty Aurrba ofpeoWle Winter (November '04- 175,­ I, November 1�,�6 Wnm (November 179,620 Wnm (NOVeober 181502 Wnm (November 173,333 Wnm(Noveober 166,409 APport nto Eagle County Apnl'05 '05- RPM06) 'o6-April'07) '07- April'08) '08- April'09) '09-April'10) Airyort 6umrrzr(May'QS- SLmmer (May'06- sumrrzr( May' o7 - SL miner (Ivpy'oa- Summer (Ivpy'o9- 8,434(airportwessumrrzr(May'10- October'05) 39,779 Ctrobu'06) 37,750 October '07) 48,043 October'08) 37,300 0ctober'09) closed May- AUg.)OCrober'10) N/A veil information Co on Aube ofmsir m Wnm(N mbe,04- Wnm(NOVember Wnm Movembw Wnm (NOVember Wnm (NOVember Wnm(No, ember Centel Visits Departrrznt the Vail VJlage Apnl'OS) Not available '05- April06) Not available '06-April'g7) �,� 'o7- April'08) 1&,0.51 '08- April'09) 20,949 '09- Apri1 '10) 17,463 mfor bomCenm Slmrrzr(May'Q5- Summer(May'06- summer( May' o7 - Su me, (Nby'08- Slmmer(Nby'09- Sum-,(May'10- atober'C5) Not available atober'g6) 25632 October '07) 22,656 October '08) 26,686 October '09) 21,]]4 October '10) NIA Communi�0 on Aurrbe of visGro Wnte,L mber'04- WnI, (NOVembe, Wnm (November Wnm(NOVerrber Wnm(NOVerrber Wnm (Noveober Departrrznt the bond,ead April '05) Not available '05 -April '06) Not available '06-April '07) 14,319 '07 -April '08) 1T,5]5 '08 -April '09) 11,5]6 '09 -April '10) 10,616 Infor bon Center rrer(May'05- Summer(May'06- Sum-,( May' o7 - Slmmer(Nby'08- Su mmer(MOy'09- sumrrer(May'10- October 'C5) Not available atober'06) 31103 October '07) 25,340 October '08) 19,319 October '09) 16,000 October '10) WA 7."r0"rUIO vauEm�omi, raai�ms, TOUr�sm 3 g ot7 rest r.�oainaa.7 /te2UtU Data provided in tables was collected by the Town d Vail antl MTRiP in Jan. 2009 antl upd.. Jul. 2010 from a variety of secondary sources, which are thought to be accurate, but not independently yerAied antl best used as a general o..... w as a r Tft. Indicator Source FowsSWdy Report Date (U4'05) Data('Ob -'0.) Report Date ('0. Data ('OS -'06) Report Date(b6- Dete('06 -'1) Report Dete ('OJ- Dete('07 -'08) Report Dete ('�- Dete('W'09) Report Dete('04 Dete(' .-'10) '06) 'O7) '08) '09) '10) tu1nelT1 CDOT ",b, 't Wnter(Ngvember'04- 3,611,648 VNnter(NOVember 5,406,952 winf<r(Nwertber 5,694,884 winter(NO..711 5J Wnter(MoveIer 5730 �9 Wn¢r (Noveober 5,690,262 veh�de, mm me Apkl 'a5) 'a5 -April n6) 'o6 -Apm 'm) 'm- Apnl'oa) '08- Apnl'09) '09- Apnl'lo) = ,enhower S /tn-I(Mav'OS- SLmmer (MaY'06- Sumrrer(May'07 SLmmer (MeY'08- SLmmer (MeY'09- Sumrrzr(May'10- TunneWail Pag (amber'06) 5,488,399 Cttcber'06) 5,585,1.8 October'07) 6,074,02y Ocrober'08) .,82,092 Ocrober'09) 6, 4 ,720 october'10) V/A Holitlay Timing Calendar - er'. Ddl Sunday March 27, 2105 Sunday q 116,2006 Sunday q 18,2007 Sunday March 232008 Sunday A.1122109 Sunday q 14,2010 pri pri pri pri 4th _ July'. Day oY July 4, 2006 Monday 2uly 4, 2006 Tuesday 2uly 4 2007 Wednesday illy 4, 2008 Friday 2uly 4 2009 Sdturday 201y 4, 2010 Sunday Christmas'. Day of December 20, 2005 1 SLndaY December 25, Monday December 25, Tuesday 761- 25,2007 -d-d, 761- 25,2008 Thursday December 25, 2009 Friday the week 2006 2006 Internet (Web) Vail Remit, -, of v- to�I; 5 'N o 5, OVember'04- W nter (November WnGx (NOVenber Wnter (NOVe Wnter (NOVenber Wntx (NOVenber lJSage vail.mm ) Not available 'C6 -April '06) Not available '06 Apl 'O7) .o�P� 'OJ -April 08) ,nn '08 -April '09) s.o5t.5n '08 Apl 09) (Val Rem -Ite) r(May11- Summer(May'06- Summer (MayI Sr mmer(Nby'18- In mer(Nby'11 Sumay09 wta�anable camber k6) 66..6,6 oember'm) sn oember'oa) �saos oember'o9) sas,7es 0, D 09) I/A [ "l PH-1 =„ergo Average price of Winter November' 04- Winter November WnGx(Novenber Winter(Nove,ber Winter(Nove,ber Wnm November InPormaOOn gabotine per gallon April '05) $1.94 '05 -April '06) $2.33 '06 -April '07) $2.33 'o7 -April '08) $3.03 108 -April '09) $1.83 108 -April '09) Adminlrnaoon (usD) In coloraio ve of weekly - 0 rrzr (May'C6- SLmmer(May'06- Sumner( May' 07 - Sr mmer(Nby'08- SLmmer(MSy'09- Sumrrzr(May'09- vaages 0cmber'05) $244 amber'06) $2,71 Octrber'O7) $3,00 OltOb"'08) $3,69 Ocmber'09) $2.44 Ocmber'09) V/A Kent 2007 Ki9MIne5porti& = ebruary 58, 200$ F�ruary 2528, VRIprotluced tlte = ebruary l &20, = ebruery 35, 2008 Attendance = Cernivail (Un_dO onal Nkt3) 3 ' S � 2006 -no #'s available 2007(VVTCB) 7 (Mghll I Sport,) 10,000 =eb 22- 24,27,2009 15,000 = 661420,2010 20,000 o u Valley a0on n The Se-on ]anuary 13- 16,2005 10,000 2006 ]anuary l2 -]5, 14750 , 2a,7ary 11 -14, - 15,000 - ebruary 7- 10,2008 17,000 - vent di d not occur Event did not o¢ur Event did not occur Even[ did not occur ,l - S" and Junior Olynpi¢'. 7 160 Athletes, 165 Athletes Event was held in 175 Athletes Snowboard dub days /1st Week In 2005 w /parents +mashes 2006'. VaI +BC. w /parents +mashes 2007 Nspen 2008 w /parents+ Vlach 5- 11,2009 160 athletes vlarch 331 170 athletes Vail vlarch each year 256 total 265 total coaches 2Z rota) Vail Flm finslimm Vail Flm F-vdl Mal 3l -April 3, 2005 10000 Msrdn 30 April 2, 12,00 larch 29 Apbl 1, 14,000 April 3£, 2008 12,500 April 2- 5,2009 12,000 A,,114, 2010 14,000 Taste of Vail Taste of Vail Apri159, 2005 Notavailable April58, 2006 4,000 April 11- 14,2007 7,000 Vlach 29 A,,11, 7,000 April1 4, 2009 6,000 Apri18- 10,2010 6,600 Kigh T[elTalnrrzn(ine5portt 4 3 & Sprang Back to Vail Apri116, 2005 50,000 Apri116, 2006 24000 , Apri12- 15,2007 26,000 April 7- 13,2008 30,000 AIN 13 0+ 19, 2009 30,00 April 12- 18,2010 40,000 Untra]i0onal Iva Mountain June 1- 5,2006 12,000(. 1) M,v 31 -June 4, 28000 layS J,ne3, 30,000 June 4E, 2008 35,000 June 47, 2009 QDA0 is June 36, 2010 V/A vlake0ng Games. 2006 2007 ow promoter Ung of the 516 partici 25 560 2.5 622 2. 650 patidpan6+ 764 'rig of the pants+ participants+ participants+ 2.5 estimated participan6 vloun[din vlounmin June 17 -19, 2006 ated attourage June 1519, 2006 ated entourage June 15 17, 200] ,tad entourage June L-I5, 2008 a oura, pa June 1421, 2009 +25 atrourage June 1£-20, 2010 V/A Volleyball lim per player [im P­PJay" [imP­Pleyer rat player per player Vail Chamber and So,th of the 3usn 3o,deI Fl ed, 2006 Not implemented 2006 Not implemented 2007 Not implemented 2008 Not implementetl June 20, 2009 1,000 June 12, 2010 N/A Vail Val ley +ot5umrrzr J Tuesdays, June 14 10 Tuesdays'. June 9 Tuesdays'. June 9 Tuesdays'. June 9 Tuesday'. June 16 Tuesdays, Jun 1S - ounda0on Yi hG Jul 26 2006 26,400 EAU 33,063 19 -AU ust21 32'625 15 AU us[19 2008 �'� And 18' And 24 N/A (14 M Mark June 1E- June 15 June 22- Sept=_nber ead Mow Drive Vail Farrzrs' June 19- Sept=_mber June 2 Sept 20, 2010 June 20 Sep 19, a 7.,000 2006 (14 1J, Marke 100,000 2007 (14 23, Msrke 131,000 1a+ et,) (14 130,000 2009 14 marke 140,000 N/A rmershlp et arket) 2006 (I4 t) 200J (14 t) haes) (t) Vail Chamber and June 23, 2007 (1st In- 3BQ Bonanza 2005 Vot implemented 2006 Not implemented yea) 1,250 June 21, 200& 3,500 June 27, 2009 4,210 June 26, 2010 N/A daOOn Colorado LaaOS Vail Lacrome 92 teams June 24 July 4', 102teams June 27- l,ly4„ 100 teams June 28 Illy 6, 104 teams June 26- I,ly5, 9. Teams Shoomut 2une25 -July 4, 2006 18,3=tal 2006 16,000 total 2007 17, 116 total 2008 18,819 total 2009 16,000 total June 252014, 2010 N/A rile VAleY Tuev]av, Inky 4, Wednesday, 2d v 4, Saturday, July 4, S,ndav, July 4, Americe Days Mcnday, July 4, 2005 25,000 2006 30,000 2007 35,000 Tiday, July 4, 2008 35,000 2009 �'� 2010 NSA eras 3ravol (GRFA 19 performances'. 19 performances'. 20 performances'. 19 Performances 18 performances'. June 3ravol catormancces 35,068 20062E -]uIV 28, 36,727 tune 27 -July 27, 32,649 tune 25 -July 25, 34,868 '.0 l- 34,530 June 21 AUg3 N/A only) 25 July 29, 2005 2006 ADS 2007 2008 Aug 4, 2009 09 7 10 vauFm�omin tmai�ms, lourwsm ' 4 1. 9. ot7 -1 -11ad. 7 /132oto Data provided in tables was collected by the Town d Vail antl MTRiP in Jan. 2009 antl upd.. Jul. 2010 from a variety of secondary sources, which - thought to be accurate, but not kdepepd,Mly yerAied antl best usetl as a general oyeryiew as a -t ft. Indicator Source Focus SWdy Report Date(84'05) Data ('04 -'OS) Report Date('05 Data ('OS -'06) Rep- Date(b6- Dete ('06 -'OJ) Report Dete('07- Date ('OJ -'08) Report Dete('M- Date ('L@ -'09) Report Dete('04 D- ('x'10) '06) '07) '08) '09) '10) Vail Inte -b-1l Vail Valley Dance Fes -Vdl 6performances'. ]u1y30. 7 Performances'. 8 performaices'. 7 perforrtanas'. 8 Perfor -, --d-, (GRFA August 7,2005 9550 IdyDO August 13, 11,654 July 23 August 12, 12,249 July27- August9, 11,698 (Gt{FA)'. III y2J- 17,500 July 26 Aug 10 V/A c'formanws 2006 2007 2008 Aug 10 TI ay Afternoon Simmer 2008'. (],t 1u1y 3- Aug 14 (7 6S4lURDAYS]uly moon R- Raich Oub 2005 Not implemented 2006 Not implemented 2007 Not implemented yeyr'.S Fidays) 2500 - n days'. Blue -,k 3500 10-AUg DA1I0 N/A moon R -R-h Rocky Mounbin 2005 Not implemented 2006 Not implemented 2007 Not implemented August 1 3,2008'. 8 Aug 21- 23,2009 5000 July 1618, 2010 V/A 276 teams 351 teams 309 teems 300 teems 300 teems 8100 Team July 31 -Aug 2, III - It3J3socc=s Augus[.t72005 6293 including August462006 7371 including August 35, 20207 6989 inclutling August l- 3,2008 6300inclutling including ]u130. Aug 1, 2010 V/A Champiorahlps Intl spectators gnectators spectators spectators 2009 Spectators August 11 13, ogle Vd ley Vail Arts I,s ll August 1421, 2005'. 7,000 2006'. ELH 5,000 Au gust 1012, 3500 August 8- 10,2008'. 3,000 June 26- 28,2009 9,000 June 2S2J, 2010 N/A LH MSII 2007'. ELH Ord, - Lion9rea]Orde Vail Jazz ]sz @Ne -1,C 9SUndays 2,700 9SUndays 2,700 9SUntlays 2,700 9SUndays 2,700 10 Sundays'. June 2700 9SUndays�11142 N/A vundation 2 &Aug 30,2009 Aug 29 " ]uly Vail Jazz -@ Vail Square 2005 Vot implemented 2006 Not implemented 2007 Not implemented July 31 -August 28, 3000 5 Thursdays'. Aug 6 3500 iT ,da Aug5 N/A ou-bon 2008 (111 year'.5 Sept 3, 2009 Sep 2 Vail Jazz Vail]azz Parry September 2- 5,2005 3500 September l -4, 3500 August3l- 3500 Aug ust 29sept 1, 3,500 Sept3- 7,2009 4,000 Sep 2- 6,2010 N/A vunda0on 2006 Sept- 3,2007 2008 Vail Jazz VIII Jazz -Vdl'. = oundalon 2005 6,200 2006 6,200 2007 6,200 2008 9,310 Summer 2009 10,310 Sumrrzr 2010 N/A Vail Valley Street Beat 2004C6 (13 wncerts) 31,500 2005 -06 (10 28 500 2006 07 (11 2007 -0& (6 22 fi00 2008-09 (10 000 20042010 (9 22,000 = undalon Z '6) r6) r6) 'ts) Kigh"'Sports& Gourmet on Gore September 3, 2005 7,000 Did not occur In Vot instil Sep tertba l2, 12,500 Augut2931, 2008 18,000 Sept46,2009 21,000 Sept3- 5,2010 V/A Chtyear) 2006 2007 Kighllne5ports & September 411 & 16 September 8-10 & Septembx 7 -9 @ September 5 7 & 12 Sept 11 -]3 & 1 &20, Sept 10.12 & 17 -19, Okroberfest IS, 2005 40,000 1117, 2006 40,000 14 -16, 2007 40,000 14, 2008 2009 90'000+ 2010 V/A onshead n 250 participants, September l7 -21, 250 participants, no Septemb'1620, 250 participants, nq September l5 -20, 275 partidpants, nl'chan['s Colorado G - d September 12 - 17,2005 400 DOnWnS 2006 2007 2008 1,250Cicic -, Sept 17- 18,2009 1,000 S,t 1617, 2010 N/A Jnllmi d Vail Symposium A='-e Speak' 2009 Not implemented 20% 725 2007 1,152 2008 858 2009 1,007 2010 N/A S'ies (6 each Vail Symposium Art of the Book 2005 Vot implemented 20% Not implemented 2007 Not implemented October 20 &27, 20 Summer 2009 Did not occur Su- 2010 N/A 2008 (frst yea) M Vail Valley Socc' Vail ChallengeCup(ktober 12, 2005 2,200players Ctrobu7b, 2006 2,200 players October 67, 2007 2�000players Octber 45, 2008 1,800players Su-, 2009 1500 players Sumrrzr 2010 V/A 4 ,0 00 Spectators 4 Spectators 3500 spectators 3,200 spectators 3,500 Spectators Ski and Goober 27,28, October 26 -27, November 7-8, Siowboard dub Ski Swag Ctrob'28- 29,3005 3,000 2006 3,000 2007 3,500 2008 4,000 November 2009 N/A to-e, 2010 N/A Vail Kighllne5ports& Snow Daze 2005 Vot implemented December4 -17, 15,000 December 316, 20000 December 8-15, 17,500 December 2009 N/A December 2010 N/A 2006 ]s1 a 2007 2008 7/20/2010 vauEmoomir �oai�ms, 7owam 8_2_5 B.g. 3 or7 -t rtodina .7 /13/2111 Data pro di in tables was collected by the Town d Vail antl MTRiP in Jan. 2009 antl Upd.. JUL 2010f,.. --y of seconda,y sources, which are thought to be accurate, but not ,d,p,,d,MIy —d- antl best. Used as a. general overview as a —0. VeilEmnomic lntlicetors Re@I Estate (200431I0) Intlicetor Source Description 10) Repor[Dete ('04'05) Dete Report Dete ('OS -'O6) Date ('OS -'06) Report "t, ('06 -'OJ) "t, ('06 -'OJ) Report Dete 0 &) Date ('OJ -'08) Report Del 09) Date ('08 -'09) Report Dete ('03'10) Date ('04' Reel Estate agle County Tobl number oY VNnter(NOVember'04- Winter(NOVerrber'Q5- VNnter(N— ber'06- W- ,(NOVember'97- VNnter(NOVember'08- .,ter(NOVember'09- Seles Ago /aOf" xeal e 11 05) 29 J APnI rob) 17l Apm 'm) vs APnI'oa) ll Apnl'o9) 97 APnI'10) 1u Tan9ctior�s SLmrrzr (May' 05- Simmer (MSy'06- Simmer 11 07- SLmmer( May' 08 - SLmmer (May'09- SLmmer(May'10- withlnVail arober'CS) 270 Ocrober'06) 217 arober'O7) 158 arober'08) 149 Q: ber'09) 115 arober'10) N/A Sale Price agle COUnry Average 9le pure lnter(N— ber'01 Winter(NOVerrber'Q5- NAnter( November' 06 - NAnter( November' 07 - NA nter(N— ber'08- VNnter (N— ber'09- A- 1111, Olfice of Real E-1 Apnl'0 $778,D8 April'06) $1,168,249 April'o7) $2169,933 Apnl'oa) $2,258,364 At, '09) $2,854,325 APnI'10) $1,641,593. s SLmrrzr (MaY'SS SLmmer (Ivby 06- SLmrrzr (MaY'O7- SLmmer (MaY X 08 - = e SLmmer(May'10- a[ober'a5) $1,641,107 — 'ber'06) $1,391,526 arober'O7) $1,370692 aWber'0.) $2,5 ,787 aNber'09) $1,112,728.70 arober'10) N/A [ic Per Square ge COnnty Average pnceof Fte N— ber'Ott Winter(NOvenber'05- $— .nte(N— ber'06- VNnter (N— ber'07- $760 VNnter(N— r,ber'08- $110.3 NAnter (N— ber'01 $791 ot A�znor's �ce teal Fst[e per ) Apr06) Apnl 'O7) Ap08) Apnl '09) Apnl '10 Square foot (May'C6- SLmmer (MSy'06- SLmrrzr (May'O7- SLmmer ( May' 08 - 09SLmer(May'10- 'a5) $656 ocmber n6) $�1 amber'07) $ J25 atber'aa) $1,344 at ber'09) $s68 at ber'1o) N/A G'.. Sales ogle county 1.1 Gr�sale7 vmnrer pvovember'o4- w�nrer(NOvenber'05- vmnrer November 06- vmnter(N— ber'07 vm nter Movember'oa- vuinrer(N—ber'09- A,,,,,r'sake Amount(USD) APhI'05) $229,451,000 April'06) $20.3,275,300 APrI'07) $379738,310 Apr OS) $399,730500 Apr '09) $276869,500 Apr I'10) $198632,700 S♦fnrrer(MaY'C6- $443P98,>IDO Sr mmer (Ivby'06- 01,961,100 SLmrrer (May'O7- V16569,400 at, rr(MaY'08- �3J3,>ID9,3W SLmmer (May'09- $127,963,>IDO SLmmer (MaY'10- N/A atber'05) — ,ber'06) atmber'O7) arober'08) atmber'09) atmber'10) Pri-Reeo andTiee Average ratio of Wlnter(N— mber'04- Winter(NOVerrber'05 NAnter(NoVember'06- 'nfer(NOVember'07- . nfer(NOVember'08- VNnter(N—mber'09- G- ran st ee i P, e is sale APrI'05) 97.50 Apr 06) 94.9— Apnl'07) 95.3— Apr OS %.0— Apr '09) 91.63/. Apr 10) 85.44% Company e SLm—r(May'05- Slmmer(Ivby'06- SM— r(May'07- Simmer( May' 08 - Slm met (May'09- Slmmer(May'10- atrber'05) 95.2^/o Octber'06) 94.50^/o amber '07) 94.40^/o awber'08) 97.40^ /o atrber'09) 85.12% atrber'10) N / A f ,id-ti el agle COnnty Vurrba of F ter 5 'N o 5) OVember'04- 104 Winter(NOverrber'05- 165 Winter(NOVember'06- 163 Winter (NOVember'O7- NA nter(NOVember'08- 02 NAnr (NOVember'09- 113 perties Sold A�znor's Office 'evden0al 'C) April '06) Apnl 'O7) Ap'08) 1 09) 1 '10) croper0es sold _r( MayC6 - SLmmer (Ivby'06- SLmr (May'OJ- SLmmer ( May0 & S�mmer(May09SLmmer(May10 243 Ocrober'06) 3)0 arober'O7) 144 atobu'08) 156 atober'09) 98 arober'10) N/A Commercial agle COUnry Vurrba of � ( mber' 04- Winter(NOVerrber'05- .nter( November' 06 - NAnter ( November' 07 - 4Nnter(N— mber'08- Wnter(NOVember'09PSOld A�zno /s �ce c aaal l 'S) 107 April '06) 5 Apnl 'O7) 10 Apnl '08) Apnl '09j Ap10 crgper0es sold rrzr (May'C6- Smmer (MSy06SLmrrzr (MayO7SLmmer 08 - SLmmer y09Slmmerr(May 2J Ocrober'06) 2 arobe, 07) 7 arober'0.) 6 atber'09) 17 arober'10) N/A Dwelling Uni6 Community Vurrba of Annual (anuary'CS- Annual (anuary '06- [ a(anury07Annual (anuary '08- [nn ual (anuary '09- Annual (anuary '10 Constructed Jevdopment dd,II —hng Derember'05) Jecerrber'06) mber'07) Decerrber'08) ecerrber'09) Decerrber'10J Departrrznt t, wrishuc[e] 0 9 24 75 59 N/A Hotel/ Community Vurrba of Annual (January '05- Annual (enuary'06- [nn, al (anuary'07- Annual (anuary '08- Annual (Ianuary '09- Annual (anuary '10- Aarommodation D evdopment addi0onal hotel Derember'OS) Decerrber'06) erember'OJ) Decerrber'08) Decerrber'09) Decerrber'10) Units Jepartrrznt t, sb,-d 20 11 77 90 2 N/A Constructed Fractional FeeCommunity Vunba of Annual (anuary'05- Annual (anuary '06- Annual (January'07- Annual (anuary '08- Annual (anuary '09- Annual (anudry '10- Uni6 Devdopment add10onal Derember'OS) 0 Decerrber'06) 0 Derember'O7) 0 Decerrber'08) 0 Decerrber'09) 0 Decerrber'10, N/A Constructed 7epartrrznt factional fee unit, true d Vet New Community Vet New Annual (January '05- Annual (anuary '06- Annual (anuary'07- Annual (anuary '08- Annual (anuary '09- Annual (anuary '10- Commerci @I Development Commerdal Derember'05) 0 Decerrber'O6) 9250sF Derember'07) 36207af De,M(`08) 24568sF Decerrber'09) 155_f Decerrber'10) N/A 6quere Footage Jepartrrznt Square Footage Constructed 7/20/2010 vau —I FSem 8-1-6 I. g. of -t rtodinad. 7 /1a/zoto Data provided In tables was collected by the Town of Val and MMP In Jan. 2999 and updated Jul. 2019 from ,variety of secondary sources, whl ch are ihougFt to be accurate, but not Independently veriiietl and best used as , general overview as a result. veil E,...ic Indicators: Town evenue(20 - 10) Indicator El Report oate('04 -) Data('Oo-'05) Report oate( - 0-) oata('01 Report 0410('06-'07) 0414('06-'07) Report 1ate('07 -b0) Data('07 - -'08) Report 0010('06 -'09) oe 1-'09) Report[1('09-'l0) 0010('09-'10) R veil Nllage VFrenre mount vulnrer(Nwember'04- $1 %5 %672 Wnb,(Nwember'0s- $2,150,543 vunter(NoVember b6- $2235,675 Wn"(Nwem�r'o7- $2102116 venter (November be- $15 %a m1 vulnter (NOVember'o9- $1,673,767 Department Adletled (LISP) Apnl '05) Apnl '06) Apr l '07) Apr 'O6) Apnl '03) A, no) Summer(May'(L5- §7p/,992 Summer (MaY'W- $709.091 rn (MIA 07- §724,998 mer (MaA ,3 $675,156 mmer(May'01 $670,572 Sum Odoter'05) Okoter'O6) 0.4ter'0>) Oc[oter'06) 0.4ter'03) .1bber'10) NIA e o-,! TOVF rn, mount Wnter(Nwember'04- vulnrer(Nwember'05- venter (November 66- vNnrer (Nooem�r'o7- venter(NoVember be- v'nnterpvoVember'09- T b Department cdlectad(uS9) APrll 'os) $5%%,825 Apr $ -,2. Apm 'o>) $704, %11 Apm 'oF) $855,%00 Apr 'o3) $828, %15 A pll'1o) E8e3,550 er VIA 05 mer (May'W- mmer(May'07- mer (MaA ,3 mmer(May'09- mer(Ml10- 5 x aoL r'os) $145,550 aoL r'o6) $154, %e4 Oc2ber'o7) $151,567 aoL r'ob) $210,343 mer ��) 5187,151 ct9ber'1o) INIA araae /E. vFren« mouse winrer(Narember'04- winb vuter(November b6- Wn1 ve(NoVember be- v'nnter(NoVember'09- Veil /Sandsrone D cdle, (LISP) AP, 'O5) $1,08,941 Apnl 'O6) $1 n ,109,781 Apnl '07) $1,144,388 Apnl '9� $1,192,703 APr11 �) $1,163,789 Apll'10) $1,675,667 .veil er (MIA 05 er (MaY'W - - S ummer o7 er(May'cF er (May'o9 er (May'10 aoL r'os) $671,503 aoL r'06) $707,sa1 ocMer'o>) E712,1m aoL r'oF) $754,- c er'93) $678,675 cl9ber'1o) WA veil Nllege VFrence mount venter (No4ember'04- $18 venter (No4ember'OS- §2021717 NdnRS (November b6- $2090109 venter (No4emter'07- Ndnear (November be- Wntes(November'09- $179 Sum 5 Departrnenc Idle, (Ll ) Apm 'os) Apm 'o6) APhI 'o>) APhI 'oF) $2.1 Apr 'o3) E1,a4 %,345 Apll'10) R e ummer(May'PS- ummer 06) - oS mmer(May'07- mer(May'CF- mmer(May'09- mmer(May'10- r o odoL r'o9 $-,- odoL r'o6) $m,5. ocher'o>) 5414,709 aoL r'oF) $-,3N mer �) $337. Oct9ber'10) d e «.sheaa ov Find use venrer (Nooember'o4 venrer (Nooember'os venrer (November bb venrer (No vunrer (November ge venms(NoVember'09 Departrnenc cdlected mo (um) APm 'os) E1 ,211,0x4 APm 'o6) E1,3x0,1a0 Apm '0>) $1,448,205 Apnl'00) 51,590,517 npn1 ��) 51,367,737 Apll'1o) 51,49 %,1m 9 8 Summer (1a m m m n T odoL r'os)y 5x47,305 doL r'ob) 5209,591 octZer'07) $ .3,8U oaoL r'(M 5324,540 oc26er'oD 09 525 %, %w October 10)y to - 9e s- /E. VF rn, mount ter (N- mber'04- $051732 ter (N- mber'05- $$11967 tN.r (November b6- $1052423 ter(T- mber'07- $16715]9 In ter (November be- $677 ter(November'09- $770541 Veil /sandstone D cdlEtled (lA ) A nl '0 A nl '06 A m'07 A nl '0F A r,l A r ll'l0 .veil odolzr'os) $276.491 odolzr 6) o Sum 07) 07- $302,77% aolzr e) Ewa, %zt octroeer�aY'o9- $213 ocroberr 01%'10- r veil Nllage VFrence mount venter (N- venter (N- ventN.r (November b6- venter(No4ember'07- venNer (November be- venNS(NOvember'09- DeePartment cdlected(USD) Apra '05) $1,555,%34 Apnl '06) $1,709,731 APm 'o7 $1,055,670 A I'oe $1,047,674 Apr, I ,� E1,553,73a A I'10 $1,67x.067 5 ) Pn ) ) Fri ) B odoL r�09 5747,920 odoL r'ob) En7, %70 ocher'(07)y'07- $867,240 0 r'oe) $672,567 Oc26er'�rn- )y'09- $738,480 oct96er yo)y 10- r F e ar.sheatl VFrence Amount venter (No4ember'04- venter (N- mber'05- venter (November b6- venter (N- mber'07- ventN.r (November be- venterMoVemLr'09- 0 D�PartrnenE o]lected (Llsp) APrll 'o5) $388.095 Apnl '06) $395,709 Apr '07) $390.375 Apnl '03) $55x,067 APnI '.) $501,440 Apfl'1o) $5l d e s Summer (May'05- Summer (May'W- mmer(May'07- mer (MaA ,3 - mmer(May'09- mmer(May'10- odoL r'o9 $151,671 01 r'06) $17¢,754 octner'07) $227,ass aoL r'oF) $674,7x0 oc26er'o3) $244,671 oct9ber'1o) wn 9a r s- /E. OV Frence mount ter(T- mber'04- $302,325 ter (N- mber'05- $427585 tN.r (November b6- $445,549 ter (N- mlFer'07- $41%024 -ter (November pF- $35700% ter(November'09- $320,667 Veil /sandstone Department cdle -(US,) A nl '0 A nl '06 m A '07 A nl 'OF -I A A ll'l0 .veil mer(May'05 mer (May'W- - minerplay'o7- mer (May'cF- m oaoL r'os) $ 30,933 oaoL r'o6) $321 A1% oIZer'07) $335,283 0 r'OF) $205,244 e r r � ) y'09- $223,%67 Ocober 1o)y 10- INIA OV Frence Sales ras90 tul year 2W5 vs full tul y ®r 2W6 vs. full Full year 2107 vs. full 111 year 2WB vs. full Full year .09 vs. full = d1 full Department year 2ar4 year 2N5 It - year 3)06 6.090 year 2N7 year 3100 - ' year 2003 N / A Total Sales Tex vs. 95lncrea F11I %ear -vs. full FnI Vear 2W6 vs. full F11I year 3107 vs. full F,11 year 2W3 vs. full F11I year 3109 vs, full =11 year 2010 vs. full Inflatlonas Measured by e year SIT ;rear 2W5 year 3)06 ;rear 2W7 year 3100 year 2003 N/A drd .1 bettor - 1 Vear 2W5vs. 111 -111 year 2W6vs..111 F11I year 3107 us. fu11 "II vs. full F11I year 3109 vs. full . 7 year 2010vs. full (wor,e)tivn ;rear2N4 3.2% ;rear 2N5 5.0% }e .06 3.295 "r 0.0% year 3100 - 13,495 year 2003 N/A nfl,ton OV Find- 1111 nual (January'05- nual(January'W- nrel (]anuary '07- n" (11"O' E y null( rl'09- mual(bnu,ry '10- struchonUreTax Department cember'OS) Not implemented A.c mber'O6] Not i.,--d cecember'07) timplem -d D mber'06) $678,483 cember'09) $713,582 cemter'1( WA all eaed rat popeity ua1 panuary'05 ua1 panuary'� u,1 (January 06 ua1 panuary'cF ref panuary'09 ua1 (�nrery'10 otalProperty Tax D xes oAl - A cember'05) 82,469129.00 cember'o6) $2,751,03200 n ember'o6) 82,030131.00 cember'ob) 84192,167.00 n ember'o9) 84,317,417:00 emLr'1o) N/A 7. vau S�nomir tnai�mrs. Town �mmua 17 1Odmei.7 /13/1010 8 -1 -7 Data provided In tables was collected by the Town of Val and MMP In Jan. 2009 and updated Jul. 201 D from a variety of secondary sources, whl ch are though to be accurate, bu not Independently veriiietl and best used as a general overview as a result. Indicator 6ource sviptlon Report Date('0a - Y5) 13ata('09 - '05) Report Date 7'OS'(16f 13ata('05-'06) Report- te('06 -'07) Data ('06 -'0Z) Report Date('0—e) 13ata('07-'08) Report Dete('OB -'09) 13—(bB -'09) Report Dete('09-'10) 13ate('09-'16 oral Reel Estate ov Hrence Tobl Real nual (January'CS- nual (January'C6- nu11 (]anuary'0�- nual (January'CD- n (anuary'09- — ( --y'10 irensfer iex 3epartrnencreiariefer xcember'os) -,-1-00 cember'os) g6,za9,�gq.00 ember'o� g6,s36,11e.00 cember'oe) g9p91p1�.o0 ember'os) gz,s13Ae1.00 emter'1o) N/q TaxaVlec[ed Fund sofDecember 31, s of.— be131, s 1-11 be131, s of— be131, s of December 31, s of Decemte131, n Rererves 3�pzFronent nce 3 $1317310..00 5 g15A33p51.00 �3 e o $1913a,�1�.00 � 23po2106 $23,1]3A1].00 N/q Oi oID VallEmnomic lntlirabrs. sown Revalue ofd Las[MOtliFlai'. 7 /]3/2010 Data provided In tables was collected by the Town of Val and MMI 'in Jan. 2999 and updated Jul. 291 D from a variety of secondary sources, whl ch are though to be accurate, but not Independently verified and best used as a general overview as a result. veil Economic I. —tors: Bus— rowth (2004 -2010) Indicator rce es111ptlon Report Date('04 -'05) 13— (—'05) Report 13—('0 —) 13— ('0-6) Report Dete('06-'07) — ('06'07) Report 13—('07 -'08) 13— ('0-8) Report Dete('06 -'09) 13—('08 -'09) Report 13—('0 -0) Dete ('09 -'10) Banking = C obi amomt of nu11(May'04 -June ual (May'05 -June ual (May'03 -June ual (May'07 -June ual (May'06 -June nnual 1 (May'09 -June Deposits in earklrg tkqul6 b5) 11,139,566100 09) 11,3]3,139100 0]) $1,49119]100 08) $1,959185100 05) $1A49199,000 '10) Not available Eagle County (USE) ho-lp A u,ncofeales vunrer (November g4- vNnrer (November os- vNnmr (November rob- Vurrter (No4ember o7 - vNnmr (November oe - vurrter(No�ember9J 6alesrepor[s (USE) APhI 'CS) implemented April '06) o imPlementetl Apll'07) $9],122101 Apnl'CB) 19],95],83] Allll'09) 1]8,]10,13] Apnl '10) 1�B,s40pe6 mar (May'OS- mar (May'W- mer(May'07 mmer(May'CB- mer(May'09- mmer(May'10- Oc26er a5) o implemented Roter'06) o implemented oclober'0>) 130b36, 6s octcber'OB) 129 ,196075 clober'09) 124A23,3B9 Oc[cber'10) N)N unit «s � V'l n bmared Nu -1-1 (November n4- )66319x 11. —mbar �05- ts�s tta 1- 0 (NIvember rob- Ap rrt,(N —mbar �07- .1t �OB- 1622000 Aprrt,(N —mbar �03- 1599000 of Vlshrs Apnl 'CS) Apnl'1 er 6) Apll'0>) Apnl 'm) Apll'09) Apnl '10) I er (Maros (Mayes ter'o6) 6 er (Mayo7 er (Mayce er (Maros er(May10 Oc4'der'US) 650,000(2001) octo50100 (es[) October b>J 650100 (es[) S o u l m Zr'08) 650100 (es[) October b9J 650100 (est) Oc[cber'10) Not available employment cobraio 0epaenart Jnemiloyment e - Bogle ull panuaryos 39 � ual (�nuiry rob 30 � null panuary'97 2 .- nual (Januaryce 3e9u null panuary'99 �409n nl - t oinry J cec cec Scemnuary 0 Not available Moo ember 'O5) ecemL r'01) ember'0>) cember'OB) ember'09) bar' Employment = mand number Ofpeop Eal n'(anuary �05- mual(Inulry rob- 29127 n c(lanuary'07- 30300 nual panuary �ce- 30un n c (lanuary p9- nual (Januarylo - t emiloye 9e ce ember 'O5) 2],622 3ecemter'06) Cecember'07) — mbe, Ce ember '09) 2]'961 —mber' ) Not available a o , Population umber of n,I (ac of July 05) real (ac 1111y'06) mual (ac- uly'07) nual (June 07 -J8y mual (Lne Ce -July nual (June 09 -July metes abed full -hme An 4 4112 4,8]1 �) 4,960 09 ) Not available y Not available e etfd —nVall Veil Emnomic Indicat— Mac- 1 -1(2 -0 - 10) Indicator SaneC I Dsrsip— Report Date('04- '05)13 —(—W) Report Date('0606)Data('06'06) Report D..(1g- '0])Date('06'07) Report Dete('0]- '0.)Date('17- 1 Repo1 - 1('OB- '09)13ete('08-'09) RepW 13—('0119)13—(be -b9) mnferen« er(November n4 . — mber 05 ter(November rob er (November 07 ter(November roe er(Ncvembe,I Confidence 3wrA [ Index Apnl 'CS) Apnl '06) Apll'0>) Apnl 'm) Apll'09) Apnl '10) 1 52.9 Index er (May'OS- er(May'I er (May'07- er(May'W er(May'09- er(May'10- 0.4irer'05) 98.5 Summ r'06) 104.] Oclober'07) 104.4 Oc[cber'06) 52.6 oclober'09) 51.2 Oc[cber'10) N/N U S Ddlar va. �s real rouarus. EUro vunter(November o4 g1s1 vNnrer(N — mber 05 g1z VNnmr (November rob 813 11er(N — mber 07 81s vNnmr (November roe g1s1 vurrter(N — mber 93 814 o erver Apnl 'C5) Apnl '06) Apll'0>) Apnl 'm) Apll'09) Apnl '10) 0.4Z (May'OS- er(May er(.ay'07- er (May'CB- er(May er(May'10- u'QS) 81.22 og r'06) 81.27 October'0>) 81.37 Oc[cber'OB) 81.99 October'09) 81.42 Okcber'10) N/N 7." It—nomk. —a— eosin - 6mWh - Moro Smn al 7 of7 iaa MOtliFlei 7 /132010 8 -? -'9 MEMORANDUM TO: Vail Town Council FROM: Stan Zemler DATE: July 6, 2010 SUBJECT: 2010 Community Survey Follow up Action Items 1. BACKGROUND The Town of Vail Community Survey results were presented to Town Council at the June 1, 2010 meeting. Highlights of the presentation by Chris Cares of RRC Associates included the following: • The town has been conducting community surveys periodically since 1987. The most recent surveys were conducted in 2003, 2005, 2007 and now 2010. The 2010 survey was designed to permit comparisons to past results, as well as to provide new insights on a variety of topics of current interest. • The 2010 survey was conducted over a three -week period in March and April and included responses from 528 individuals, including full- and part -time residents, property owners and business owners. • Respondent feedback included the following: • Parking issues need attention. Respondents suggested more options, better communicated information (signage and advisory systems) and a review of prices. • Refinements to the bus system are needed to better serve and complement the parking program. • Town Council- identified priorities are generally on target with community sentiment. • Improved guest services initiatives are supported by the community with many specific suggestions identified by respondents. • There is general appreciation for the town's management practices, especially during the economic challenges of the past 18 months. Recent budget cuts have not been viewed as a major negative and most respondents said they are paying about the right amount of taxes for the services they receive. • Evaluations of town services are generally positive. The mood and overall community disposition as reflected in the comments are mostly positive and constructive. 2. FOLLOW -UP ACTIONS In reviewing the 2010 survey results, departments have identified a series of follow -up actions, several of which have been previously identified in the Town of Vail work plan document. Economic Development • Assist Kent Logan and the working group responsible for soliciting ideas and input and developing and evaluating concepts for the highest and best use of the conference center funds to increase overall economic vitality in the Town of Vail. 7/20/2010 8 -3 -1 • Promote a world -class year -round brand through collaboration with Vail Mountain Marketing, Commission on Special Events and Vail Local Marketing District to attract more destination guests. Community Development • Implementation of additional cross - training to improve rating for "knowledge and ability to answer customer's questions." Because growth in FTE's in the department is not anticipated within the next five years, a greater level of cross - training will be necessary to ensure continued growth in customer satisfaction ratings. Since there will be fewer persons to do the day -to -day tasks everyone needs a general understanding of all the department's functions and procedures. To that end, everyone in the department will be cross trained on the general functions and procedures of the six teams. For example, everyone, including the director, will be trained in the receipting of monies, location of property file information, issuance of building permits, scheduling of inspections, basic steps of the development review process, characteristics of employee housing unit deed restrictions, navigation within the GIS system, and the use of laserfische technologies. In the end, the goal is to increase the demonstrated knowledge of all the team members and improve our ability to answer our customer's questions. • Initiatives to provide increased access and availability of information. In addition to being a primarily regulatory body of the Town Vail, the Community Development Department is the depository of a vast amount of property and land development information. This information is regularly utilized by our customers for a myriad of purposes. As our customers become more technologically savvy it is imperative that the department remains responsive and adaptable. To that end, the department is currently implementing the following initiatives aimed at improving the availability of information to our customers: a) reorganizing our digital filing systems, b) completing digital document and file imaging, c) improving our website presence, d) increasing the use of technology in our day - to -day operations, e) upgrading our permit/development application software and hardware, and f) developing new geographic information data layers for the town's GIS system. The long term goal of the department is to provide "24/7/365" access to much of the most frequently requested information. • Ongoing improvements for building permit review and inspections. In terms of overall quantity of workload, building permit review and inspections are second only to development application review. On average the department performs 20+ building inspections per day and reviews more than 400 building permit applications annually. Following four years of steadily declining customer satisfaction ratings in the area of building permit review and inspections, 2010 marked a 20% point increase in customer satisfaction. This has been largely attributed to an increased focus and awareness on customer service and changes in business practices and procedures. To ensure continued growth in this area, the department is preparing several significant changes to our business practice. The most notable changes are the creation of a "general" building permit and the integration on new permit tracking software and hardware. The concept of a general permit is to incorporate all permit types (i.e., building, electrical, mechanical, plumbing, etc.) into one permit to expedite the review process and resource the amount of staff time spent on data entry and retrieval. The new permit tracking software and hardware will incorporate the latest web- 7/20/2010 8 -3 -2 based technology allowing ease of access to important inspection scheduling and results information. This information will be readily available to both our internal and external customers. Parking — Booth Attendant Courtesy & Parking Structure Cleanliness • Besides overall dissatisfaction with parking rates and policy, the citizen survey identified two areas of the parking operation that trended downward: booth attendant guest relations and parking structure cleanliness. While some of the dissatisfaction in these two areas can be attributed to the overall discontent with parking in the Town of Vail, the downward trend in cleanliness and guest relations is one staff takes seriously. Regarding booth attendant courtesy and guest relations, the plan is to re- emphasize the importance of guest relations and provide enhanced training at orientation for all front -line employees such as booth attendants. Additionally, it would be advantageous to include booth attendant courtesy as part of Vail Resort's weekly guest satisfaction survey. It was tracked for ten years, but was substituted for "ease of parking." Staff will contact Vail Resorts to inquire if both questions can be used in future surveys. By rating this service on a weekly basis, staff can address problems more readily and have a more accurate gauge of the town's service level. As for cleanliness, there were a few factors that might have influenced the lower rating for the structures. First, the sweeper operation has not been optimal. This year in particular, one of the two parking structure sweepers has experienced down time due to maintenance issues. With the proposed replacement of both structure sweepers this year, mechanical down time should be at a minimum and the sweeping operation at night will return to a higher level of cleanliness. Another factor that affected actual cleanliness and perception of cleanliness is the number of construction vehicles and workers in the parking structures. The structure became a place where workers congregated for lunch and subsequently the amount of trash and cigarette butts increased substantially according to maintenance crews. The early- arriving construction crews also limited staff's ability to sweep the majority of the structure from 2 a.m. to 7 a.m. The public may also perceive construction vehicles as more unsightly which could skew the rating. With the major construction projects nearing an end, staff anticipates a decrease in construction traffic and debris in the structures. Staff will monitor the structures with greater emphasis on cleanliness and adjust as needed. Vail Transit — Late Night Bus Service • Staff is continuing to evaluate the data to gain a better understanding of the lower ratings. Cross - referencing the responses by rating, neighborhood, and route is being used to determine recommended adjustments. Police Services • Incorporate survey results in development of Police Department Strategic Plan for 2011 -2016. • Develop a plan to provide for more visibility /presence of patrol personnel in the residential areas. This may include increased speed limit enforcement on the Frontage Roads and high traffic residential streets. 7/20/2010 s -3 -3 • Continue to look for opportunities for officer and citizen interaction in non- enforcement settings to increase the perception of police employees being approachable and friendly. • Continue to work with the Parking and Transportation divisions of the Public Works Department to improve parking and traffic control issues during high attendance events and skier /rider days. Fire Services • The Wildland Mitigation team currently works seven days a week, nine -ten hours per day. The chipper is used six days a week and moves from one location to another as the field crews moves from one project to another. Based on several citizen comments, the department will evaluate a more systematic approach to scheduling the chipper to be in each neighborhood on a rotating basis. Property owners may still request an appointment by calling 477 -3509. In addition, the department will re- evaluate the use of the mulch to maximize the public benefit by leaving some mulch on the ground where the trees are harvested and providing free mulch for pick up at the town shops. Also, the department will continue its public awareness efforts by providing information to the community on tree spraying, free Firewise inspections and the town's overall commitment to improving the health of the surrounding forests. • To address citizen questions about response times, the department will develop a matrix that will reflect a three station response versus the existing two station response. The third station will relieve some of the call load from the Main Vail Station and increase the amount of time crews are available for calls in the Village/ Lionshead area. Response times and /or coverage will improve significantly throughout the town. The information will be included in a public awareness campaign as part of the West Vail fire station construction communications. • Survey comments indicate the department has a responsibility to provide accurate information to our guests and residents on the value of fire sprinkler systems. There is a need to increase staff efforts towards public information and education. Example: Across the country and for many decades, records show the largest loss of life from fire occurs in the one- and two - family dwellings. Vail has an outstanding low loss rate from structure fires, due in part to the significant number of structures equipped with fire sprinkler systems. Vail's loss rate is about 10% of the national norm and is only possible by utilizing proven and smart fire protection techniques. Library Services • Since 2007 when the last community survey was done the Town of Vail Public Library had already implemented a number of initiatives which have positively impacted the results of the 2010 community survey. For instance: training & staff development, empowerment of library staff, implementation of a Summer Reading Program, improved and more efficient collection development tools, several updates to the website, annual evaluation of online databases and addition of several new databases, etc. • With respect to the library newsletter which began in the winter of 2007/08, patrons have enjoyed this publication yet some have expressed concern with the cost to produce /mail. As a result, staff began to reduce the frequency of publication (4 times /year to 2 times /year) and have utilized the services of a 7/20/2010 8 -3 -4 "green" printer. The library has recently transitioned to an almost exclusively electronic version of the newsletter (available via the library's website with only a small quantity of print copies available in the library). Staff is also working with the community information office to identify ways in which to publicize news and events at the library on a more frequent basis. • The majority of comments regarding the library were quite positive. Of the negative comments, several were indicative of patrons who have not visited the library in quite some time. The membership policies were significantly revised and made more flexible beginning in 2007 and staff has consistently and on a regular basis reviewed and revised these policies to better meet the needs of our customers /patrons. As a result, staff will continue to publicize the current membership policies, i.e., CLC (Colorado Libraries Collaborate) and increased limits for seasonal patrons as well as for long -time locals in an effort to keep the public informed and to let them know that the Town of Vail Public Library is "their" library. • Due to the increased demand on the library's resources (materials, computers, staff time, etc.) staff made the decision to add a significant customer service initiative: implementation of Radio Frequency Identification (RFID) technology and self -check functionality. By doing so, the entire collection will be re- tagged with new RFID tags which are "smarter" tags that allow multiple items to be checked -out and in at a time. New security gates will be part of this new technology and the addition of a patron self -check kiosk (one, at first, in 2010) will allow those patrons who wish to do so to manage their own checkouts without the need for staff intervention. • The library has been talking about revitalizing the Friends of the Library for several years; and, beginning in 2009 staff actively solicited donations by way of a membership mailing. The library is in the process of formally reorganizing the Friends of the Town of Vail Public Library. There are 10 interested potential Friends' board members who are eager to assist with the necessary steps to ensure our status as a 501 -C -3 (a status that the Friends did have, at one time, here in Vail). This will allow the library to more successfully fundraise (very useful with a potential redesign of the facility on the horizon), plan and host cultural speakers and programs at the library, enrich and enhance existing library services and work to increase use of the library through public awareness. Administration /Communications • Develop and implement a comprehensive communications strategy in partnership with Vail Resorts and the business community that will create widespread awareness and support of public parking policies (to be determined by the Town Council) and associated benefits to residents, employees and guests. • Expand town - related news and information services and subscribers via e -mail to become the most reliable source for Town of Vail information (newspapers are currently the dominant news source). As such, a correlation is anticipated in which citizens who receive their information directly from the town will generally have a favorable impression of the town (right track/wrong track) in future surveys. Budget and Capital Management 7/20/2010 s -3 -5 • Focus on budget and capital management as the top priority set by Council and supported by the survey. This includes ranking capital needs as well as developing a sustainable operating budget. • Continue with conservative budgeting philosophies and efforts to maintain services while reducing costs, which were viewed favorably in the survey. 7/20/2010 8 -3 -6 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: Matters from Mayor & Council. PRESENTER(S): Town Council 7/20/2010 'OWN OF VAM . VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: July 20, 2010 ITEM /TOPIC: Executive Session, pursuant to: 1) C.R.S. 24- 6- 402(4)(a)(b)(e) - to discuss the purchase, acquisition, lease, transfer, or sale of property interests; to receive legal advice on specific legal questions; and to determine positions, develop a strategy and instruct negotiators, regarding: 1) Discussion concerning negotiations regarding Timber Ridge Redevelopment Agreement, 2) Acquisition of real estate purchase within the Town of Vail described as A Part of Lot 9, Block 2, Vail /Potato Patch, according to the map thereof recorded at Reception No. 129527, in the office of the Eagle County, Colorado, Clerk and Recorder, specifically described in Resolution No. 20, 2010, attached hereto and incorporated herein, and 3) Skier drop off within the Town of Vail. PRESENTER(S): Matt Mire 7/20/2010