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2011-12-20 Agenda and Support Documentation Town Council Work Session
VAIL TOWN COUNCIL (( WORK SESSION AGENDA TO ij j OF Aft VAIL TOWN COUNCIL CHAMBERS 75 S. Frontage Road W. Vail, CO 81657 1:00 P.M., DECEMBER 20, 2011 NOTE: Times of items are approximate, subject to change, and cannot be relied upon to determine at what time Council will consider an item. Public comments on work session item may be solicited by the Town Council. 1. ITEM /TOPIC: Vail Reinvestment Authority - SEPARATE MEETING 1) Resolution No. 3, Series 2011, a resolution amending the 2011 budget for the Vail Reinvestment Authority. (10 min.) PRESENTER(S): Judy Camp ACTION REQUESTED OF COUNCIL: Approve or approve with amendments Resolution No. 3, Series 2011 BACKGROUND: Budget adjustments to coincide with approved changes to the 2011 Budget for Town of Vail's Capital Projects Fund STAFF RECOMMENDATION: Approve or approve with amendments Resolution No. 3, Series 2011 2. ITEM /TOPIC: DRB /PEC Update (15 Min.) PRESENTER(S): Warren Campbell 3. ITEM /TOPIC: Mountain Travel Update. (30 min.) PRESENTER(S): Ralf Garrison, MTRiP ACTION REQUESTED OF COUNCIL: Listen to the presentation and ask questions. BACKGROUND: Ralf Garrison of MTRiP will present an update of transient inventory in Vail, a look back at Summer 2011 and a look forward at Winter 2011 -12 4. ITEM /TOPIC: Presentation of Lift Tax Computation (15 minutes) PRESENTER(S): Mark Schoppet, Controller and Chief Accounting Officer, Vail Resorts, Inc. ACTION REQUESTED OF COUNCIL: Ask questions of Vail Resorts' Controller and Chief Accounting Officer to get assurance regarding the accuracy of the amount of lift tax reported and paid to the town. BACKGROUND: At Council's request, Vail Resorts prepared the attached memo explaining 12/20/2011 how the 4% lift tax paid to the Town of Vail is calculated. Mr. Schoppet offered to attend a Council meeting to answer questions about the lift tax and provide further assurance to Council that the tax paid is the amount actually due. STAFF RECOMMENDATION: None - information only. 5. ITEM /TOPIC: Interview and appoint new members to fill vacancies on the VLMDAC and the CSE. (100 min.) PRESENTER(S): Pam Brandmeyer ACTION REQUESTED OF COUNCIL: Please interview the Vail Local Marketing Board Advisory Council (VLMDAC) and Commission on Special Events (CSE) applicants at the work session and appoint four applicants to the VLMDAC and four applicants to the CSE (all terms expire December 31, 2013) at the evening meeting. The town received eight applications for the VLMDACand 13 applications for the CSE. Incumbent members of the boards are listed in asterisks below. VLMDAC Applicants:: Jeff Andrews Dave Chapin John Dawsey* Jamie Wilson - Gunion* Pete Hayda* Patricia McNamara Laurie Mullen* Marty Suarez CSE Applicants:: Jeff Andrews Bobby Bank* Janyce Brandon Jenn Bruno* Dave Chapin Barry Davis Allison Faulconer Austin Gavlak Sonny Kerstiens Rayla Kundolf* Evan Publia Rebecca Steffen Mary Lou Armour BACKGROUND: VLMDAC: The mission of the VLMDAC is to strengthen the area economy by attracting visitors to Vail in the May to October time frame. Per C.R.S. 29 -5 -111 General powers of district. (1)(g) All applicants must be "owners of property within the boundaries of the district," which includes by definition corporations or entities which own property "within the boundaries of the district." Should an entity be appointed to this advisory council, it would then be up to that entity to appoint its designee. Additionally, owners of "taxable personal property" will be considered for appointment. CSE: Members of the CSE shall serve at the will of the Town Council. The CSE shall support the Town Council's goals and objectives and makes decisions in alignment with the Town Council's marketing direction. The mission of the CSE is to support street entertainment and special events for vitality, year -round fun, sense of community and increased quality of experience for 12/20/2011 guests and residents. The Functions and /or duties of CSE shall include, but are not limited to: hiring and overseeing a director and /or staff, as well as event producers and /or promoters; creating, funding and seeking special events for the Town of Vail; evaluating event applications and event success; submitting an annual budget for operations and events; coordinating the community calendar for special events; seeking out additional funding for special events through sponsorships and donations; evaluating and executing contracts for special events; and all other functions as directed by the Town Council. 6. ITEM /TOPIC: Information Update and Attachments: 1) VEAC Minutes from December 13, 2011 - Kelli 2) Business Matters December 2011 - Kelli 3) Winter Calendar 2011/2012 - Kelli 4) Upcoming Council Retreat Dates: January 3, 2012 8:00 a.m. - noon January 9, 2012 10:00 a.m. - 2:00 p.m. 5) Gore Creek Update 6) Lionshead Drop Off Update 7) Electronic Control Device Memorandum (15 min.) PRESENTER(S): Various 7. ITEM /TOPIC: Matters from Mayor and Council (15 min. ) 8. ITEM /TOPIC: Executive Session, pursuant to: 1)C. R. S. §24- 6- 402(4)(b) - to receive legal advice on specific legal questions; Regarding: pending litigation Town of Vail , Michael Cacioppo v. Town of Vail et. al. Case number 09CV2311- RPM -BNB. (20 min.) PRESENTER(S): Matt Mire 9. ITEM /TOPIC: Adjournment (4:40 p.m.) NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE) THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, DECEMBER 6, 2011 IN THE VAIL TOWN COUNCIL CHAMBERS FUTURE AGENDA ITEMS: Thank you presentation for outgoing council members Cleveland and Newbury - 10 min. - 1/3/12 - ES DRB View Corridor Tree Policy - George - 30 min. - 1/3/12 - Evening Four Seasons Ramp Lease - George - 15 min. - Evening Mutual Aid Agreement - Mark Miller - Consent Agenda - (2 Agreements) 1/3/12 Appointment of newspaper of record - Lorelei /Pam - 1/3/12 Designation of posting notices resolution - Lorelei /Pam - 1/3/12 Grand Traverse SDD - 2nd Reading - Bill G - 15 min. - 1/3/12 Red Sandstone Elem. Update - Smyser - 15 min. - 1/17/12 - WS Strategic Parking Plan - Greg Hall - 60 min. - TBD Comcast Discussion - Ron Braden /Matt Mire 60 min. - TBD GID Resolution and Discussion - Stan /Matt - TBD (Separate Meeting) 12/20/2011 Red Sandstone Elementary Playground request to proceed through process - Bill G - 30 min. - TBD 12/20/2011 } MINN J OF V, llL VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Vail Reinvestment Authority - SEPARATE MEETING 1) Resolution No. 3, Series 2011, a resolution amending the 2011 budget for the Vail Reinvestment Authority. PRESENTER(S): Judy Camp ACTION REQUESTED OF COUNCIL: Approve or approve with amendments Resolution No. 3, Series 2011 BACKGROUND: Budget adjustments to coincide with approved changes to the 2011 Budget for Town of Vail's Capital Projects Fund STAFF RECOMMENDATION: Approve or approve with amendments Resolution No. 3, Series 2011 ATTACHMENTS: 122011 VRA Agenda Res 3 2011 VRA 12/20/2011 VAIL REINVESTMENT AUTHORITY VAIL TOWN COUNCIL CHAMBERS 75 S. Frontage Road W. Vail, CO 81657 1:00 P.M., TUESDAY, DECEMBER 20, 2011 NOTE: Times of items are approximate, subject to change and cannot be relied upon to determine at what time Commissioners will consider an item. I. ITEM /TOPIC Council will convene as the Vail Reinvestment Authority (VRA) to consider Resolution No. 3, Series of 2011, a resolution adopting an amended budget and making appropriations to pay the costs, expenses, and liabilities of the Vail Reinvestment Authority (VRA) for its fiscal year January 1, 2012 through December 31, 2012. II. SUMMARY Staff is requesting approval of Resolution No. 3, making supplemental appropriations and adjustments to the 2012 budget. III. DISCUSSION 12/20/2011 1 -1 -1 TOWN OF VAIL Memorandum TO: Vail Reinvestment Authority FROM: Finance Department DATE: December 14, 2011 SUBJECT: 2011 Budget Amendment — Resolution 3 SUMMARY Staff is requesting approval of Resolution No. 3, making supplemental appropriations and adjustments to the 2011 budget. II. DISCUSSION This supplemental appropriation request will align the Vail Reinvestment Authority's support of various capital projects as budgeted within the Capital Projects Fund because those projects (or a related portion) are capital improvements within the TIF district. Staff is requesting a total of $704,800 in transfers to the Capital Projects Fund based on the following changes to capital projects that occurred throughout the year: • LionsHead Welcome Center $587,000 ($400,000 estimated overage in project plus approved changes of $187,000 relating to removal of food service) • Planning and design for both East and West LionsHead Portals, $275,000 • Phase I Guest Service Enhancements (including programming in the new LionsHead Welcome Center, as approved by Council September 6), $217,800 • Due to changes in timing of the Vail Library remodel, reimbursement will be reduced by $375,000. The Library remodel design and pre -work is planned for 2011 ($100,000), with construction budgeted in 2012 ($1,600,000). In addition, staff is recommending a reduction in budgeted revenue for estimated property tax collections of $729,000, with total revenue projected of $2,883,000. 12/20/2011 1 -2 -1 VAIL REINVESTMENT AUTHORITY Summary of Revenue, Expenditures, and Changes in Fund Balance 2010 2011 1st 2011 2nd 2011 Actual Budget Supp Amended Supp Amended Revenue Property Tax - LionsHead TIF $ 1,993,365 $ 3,612,000 $ 3,612,000 $ (729,000) $ 2,883,000 Property Tax - Vail Square Metro Districts 376,864 476,647 476,647 476,647 Federal Subsidy for Build America Bonds 190,463 190,463 190,463 Earnings on Investments 3,971 50,000 50,000 50,000 Total Revenue 2,374,200 4,329,110 - 4,329,110 (729,000) 3,600,110 Operating Expenditures Professional Fees - 25,000 25,000 25,000 Management Fee 39,906 72,240 72,240 72,240 Treasurer's Fee - LionsHead TIF 59,807 108,360 108,360 108,360 Treasurer's Fee -Vail Square Metro Districts 11,306 14,299 14,299 14,299 Vail Square Metro District Pass Through 365,558 462,348 462,348 462,348 Total Operating 476,577 682,247 - 682,247 - 682,247 Capital Outlay - Frontage Road Improvements 1,859 - Debt Service Principal 250,000 250,000 250,000 Interest 676,676 676,676 676,676 Fiscal Agent Fees 2,200 2,200 2,200 Bond Issuance costs 236,893 Total Debt Service 236,893 928,876 - 928,876 - 928,876 Total Expenditures 715,329 1,611,123 - 1,611,123 - 1,611,123 Excess of Revenues Over Expenditures 1,658,871 2,717,987 - 2,717,987 (729,000) 1,988,987 Other Financing Sources (Uses) Transfer Out - Capital Projects Fund: LionsHead Transit (673,500) (300,000) (300,000) (300,000) LionsHead Welcome Center (358,000) (6,830,319) (6,830,319) (587,000) (7,417,319) East LionsHead Portal Improvements - (200,000) (200,000) West LionsHead Portal Improvements - (75,000) (75,000) Guest Services Enhancements - (217,800) (217,800) Energy Audit Enhancements (953,951) (953,951) (953,951) Library Remodel (475,000) (475,000) 375,000 (100,000) Surface Parking at Charter Bus Lot (2,500) (900,000) 900,000 - - LionsHead Parking Structure Capital Maintenance (36,365) (315,000) (315,000) (315,000) Total Transfers Out (1,070,365) (8,520,319) (353,951) (8,874,270) (704,800) (9,579,070) Transfers In Loan Proceeds 12,003,427 Total Other Financing Sources (Uses) 10,933,062 (8,520,319) (353,951) (8,874,270) (704,800) (9,579,070) Net Change in Fund Balance 12,591,933 (5,802,332) (353,951) (6,156,283) (1,433,800) (7,590,083) Beginning Fund Balance 2,637,173 15,126,522 15,126,522 102,584 15,229,106 Ending Fund Balance 15,229,106 9,324,190 8,970,239 7,639,023 12/20/2011 - 2 - 1 -2 -2 RESOLUTION NO. 3, SERIES OF 2011 VAIL REINVESTMENT AUTHORITY A RESOLUTION ADOPTING AN AMENDED BUDGET AND MAKING APPROPRIATIONS TO PAY THE COSTS, EXPENSES, AND LIABILITIES OF THE VAIL REINVESTMENT AUTHORITY FOR ITS FISCAL YEAR JANUARY 1, 2011, THROUGH DECEMBER 31, 2011. WHEREAS, contingencies have arisen during the fiscal year 2011 which could not have been reasonably foreseen or anticipated by the Vail Reinvestment Authority at the time it enacted Resolution No. 5, Series of 2010, adopting the 2011 Budget for the Vail Reinvestment Authority of Vail, Colorado; and WHEREAS, in accordance with CRS section 29 -1 -106 a notice of budget hearing has been published; and WHEREAS, notice of this public hearing to consider the adoption of the proposed Vail Reinvestment Authority budget was published in the VAIL DAILY on the 9th day of December, 2011; and NOW, THEREFORE, LET IT BE RESOLVED by the Vail Reinvestment Authority of Vail, Colorado, as follows: The Vail Reinvestment Authority adopts the amended budget and appropriates an additional $704,800 for expenditures beginning on the first day of January 2011 and ending on the 31 day of December 2011. Attested: Signed: Stan Zemler, Secretary Andrew P. Daly, Chairman Resolution No. 3, Series 2011 12/20/2011 1 -2 -3 TOWWM OF . 1� ! VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: DRB /PEC Update PRESENTER(S): Warren Campbell ATTACHMENTS: December 7, 2011 DRB Meeting Results December 12, 2011 PEC Meeting Results 12/20/2011 TOWN OF VAIL DESIGN REVIEW BOARD AGENDA PUBLIC MEETING December 7, 2011 Council Chambers 75 S. Frontage Road W. - Vail, Colorado, 81657 MEMBERS PRESENT MEMBERS ABSENT Pete Dunning Libby Maio Rollie Kjesbo Tom DuBois Brian Gillette PROJECT ORIENTATION 1:30pm SITE VISITS 1. Kathryn's — 182 Gore Creek Drive 2. Marmot - 288 Bridge Street 3. Forre & Co. - 141 East Meadow Drive 4. Tavern on the Square - 675 Lionshead Place (Arrabelle) MAIN AGENDA 3:OOpm 1. Kathryn's DRB110569 / 15 minutes Rachel Final review of a sign (business identification) 182 Gore Creek Drive, Suite 150 (Lodge Promenade) /Lot A,B,C, Block 5C, Vail Village Filing 1 Applicant: Kathyrn Middleton ACTION: Approved with conditions MOTION: Gillette SECOND: DuBois VOTE: 5 -0 -0 CONDITION(S): 1. The applicant shall replace the red color on the sign background with a matte Swedish Barn Red to match the door of the subject business prior to installing the sign. 2. The applicant shall brush the metal letters to remove reflectivity prior to installing the sign. 2. Marmot DRB110570 / 15 minutes Warren Final review of a sign (business identification) 288 Bridge Street/Lot D, Block 5A, Vail Village Filing 1 Applicant: Bridge Street Building LLC, represented by Vail Resorts Development Company ACTION: Approved MOTION: Dubois SECOND: Gillette VOTE: 5 -0 -0 3. Tavern on the Square DRB110580 / 15 minutes Warren Change to approved plans (facade) 675 Lionshead Place (Arrabelle) /Lot 1, Lionshead Filing 6 Applicant: Arrabelle Vail Square, LLC, represented by Vail Resorts Development Company ACTION: Approved MOTION: Dubois SECOND: Gillette VOTE: 5 -0 -0 Page 1 12/20/2011 2 -1 -1 4. Forre & Co. DRB110579 / 15 minutes Warren Final review of a sign (business identification) 141 East Meadow Drive, Suite 203 /Lot P, Block 5D, Vail Village Filing 1 Applicant: Solaris Commercial, represented by Sharon Cohn ACTION: Approved MOTION: Dubois SECOND: Gillette VOTE: 5 -0 -0 5. Timber Ridge DRB110565 / 60 minutes George Conceptual review of changes to approved plans (development plan) 1280 North Frontage Road West/Lots 1 -5, Block C, Lions Ridge Filing 1 Applicant: Timber Ridge Affordable Housing Corporation, represented by Vail Timber Ridge LLC ACTION: Tabled to December 21, 2011 MOTION: Maio SECOND: Kjesbo VOTE: 5 -0 -0 STAFF APPROVALS Anouna Residence B11 -0483 Shelley Final review of a minor exterior alteration (re -roof) 4417 Columbine Drive /Lot 5, Block 1, Bighorn Subdivision 3rd Addition Applicant: Sam Anouna, represented by Karbowski Construction Anderson Residence DRB110270 Bill Final review of a minor exterior alteration (landscaping, repaint) 1160 Sandstone Drive /Lot A, Lion's Ridge Filing 1 Applicant: Todger & Shannon Anderson Forest International, LLC Residence DRB110519 Bill Final review of changes to approved plans (addition, remodel) 45 Forest Road /Lot 33, Block 7, Vail Village Filing 1 Applicant: Forest International LLC, represented by Mark Donaldson Hadley Residence DRB110550 Rachel Final review of sign application (temporary site development) 1127 Vail Valley Drive /Lot 11, Block 6, Vail Village Filing 7 Applicant: Philip and Nicole Hadley, represented by Greg Sands MDJS &S Partnership DRB110555 Bill Final review of minor exterior alteration (stone, roof) 366 Forest Road Parcel B /Lot 3, Block 1, Vail Village Filing 3 Applicant: MDJS &S Partnership, represented by Dave Peel Grier Residence DRB110556 Warren Final review of a minor exterior alteration (vent) 1422 Moraine Drive /Lot 11, Dauphiais - Moseley Subdivision Applicant: John Grier, represented by Rich Riddle Vail Corp Warehouse DRB110559 David Final review of minor exterior alteration (re -roof) 862 South Frontage Road West/Unplatted Applicant: Vail Corp, represented by Michael Boyd Lindseth Residence DRB110560 Tom Final review of minor exterior alteration (landscaping) 4376 Streamside Circle West/Lot 5A, Bighorn 4 Addition Applicant: Virginia Lindseth, represented by Abel Forestry & Fire Mitigation Page 2 12/20/201 I 2 -1 -2 Vail Racquet Club DRB110561 Rachel Final review of changes to approved plans (stairs) 4695 Vail Racquet Club Drive Buildings 3,5,6,7,8 /Unplatted Applicant: Vail Racquet Club Townhomes & Condominiums, represented by Steve Loftus Norris Residence DRB110562 Warren Final review of minor exterior alteration (vent) 1476 Westhaven Drive Unit 27 /Cascade Village, Lot 53 Applicant: Andrew Norris, represented by Don Maclachlan Vail Property Holdings DRB110563 Tom Final review of a minor exterior alteration (landscaping) 254 Beaver Dam Road /Lot 23, Block 7, Vail Village Filing 1 Applicant: Vail Property Holdings, represented by Shad Reed Norris Residence DRB110562 Warren Final review of minor exterior alteration (vent) 1476 Westhaven Drive Unit 27 /Lot 53, Cascade Village Applicant: Andrew Norris, represented by Peter Cassabone Bass Residence DRB110567 Warren Final review of a minor exterior alteration (skylights) 312 Mill Creek Circle /Lot 5, Block 1, Vail Village Filing 1 Applicant: Richard D. Bass, represented by Charles Bernhardt Tavern on the Square DRB110568 Warren Final review of sign application (business identification) 675 Lionshead Place /Lots 1 & 2, Lionshead Filing 6 Applicant: Vail Resorts, represented by Brandt Marott The applications and information about the proposals are available for public inspection during regular office hours in the project planner's office, located at the Town of Vail Community Development Department, 75 South Frontage Road. Please call 479 -2138 for information. Sign language interpretation available upon request with 24 hour notification. Please call 479 -2356, Telephone for the Hearing Impaired, for information. Page 3 12/20/2011 2 -1 -3 PLANNING AND ENVIRONMENTAL COMMISSION December 12, 2011 12:OOpm TOWN OFVAL TOWN COUNCIL CHAMBERS / PUBLIC WELCOME 75 South Frontage Road West - Vail, Colorado, 81657 Members Present Members Absent Bill Pierce Henry Pratt Luke Cartin Pam Hopkins John Rediker Michael Kurz Tyler Schneidman PEC Holiday Lunch 12:OOpm MAIN AGENDA 1:OOpm 20 minutes 1. A request for a final recommendation to the Vail Town Council for a major amendment to Special Development District No. 22, Grand Traverse, pursuant to Section 12- 9A -10, Amendment Procedures, Vail Town Code, to allow the employee housing requirements of the special development district to be met off -site through the provisions of Section 12 -13 -5, Employee Housing Unit Deed Restriction Exchange Program, Vail Town Code; located at 1402 through 1428 Moraine Drive and 1450, 1500, 1550, 1600, 1650, 1700, 1750, 1800, and 1850 Lions Ridge Loop/ Lots 1 through 24, Dauphinais - Moseley Subdivision Filing 1, and setting forth details in regard thereto. (PEC110058) Applicant: William and Pamela Bailey, represented by the Mauriello Planning Group Planner: Bill Gibson ACTION: Recommendation of approval, with modifications MOTION: Kurz SECOND: Hopkins VOTE: 6 -1 -0 (Pratt opposed) CONDITIONS: 1) The Planning and Environmental Commission forwards a recommendation of approval to the Vail Town Council with the modifications outlined in Section II of the Staff's memorandum to the Commission dated December 12, 2011. Bill Gibson gave a presentation per the staff memorandum. Dominic Mauriello, representing the applicants, stated that his clients have initiated this process in order to take advantage of the EHU exchange program. This request does not require a property owner to relocate their EHU, but allows for the opportunity. Any exchange will still have to go through the codified exchange criteria. There was no additional public input. Commissioner Pierce spoke to the initial idea of requiring the EHUs in the development in order to disperse employee housing throughout the town. He asked what has changed since the SDD was adopted to warrant this change? Page 1 12/2012011 2 -2 -1 Nina Timm, Housing Coordinator, spoke to why the EHU exchange program was adopted and recently modified. The exchange of EHUs results in the recording of a newer restriction that requires occupancy. Dominic Mauriello spoke to the condition that existing EHUs are incorporated into other homes, and if they were relocated elsewhere it would eliminate conflicts with the goals of the property owners. The benefit to the Town is that the size of the EHU unit is required to be increased. Commissioner Kurz asked about the striking of language referencing the Design Review Board reviewing dormers. Bill Gibson responded that dormers can not be reviewed administratively through the normal design review process because this language specifically requires the Board's review. The change allows for administrative approval of applications which are in compliance with the Vail Town Code. Commissioner Hopkins spoke to her previous tenure on the Commission and the cycle of boom and bust and the associated need for employee housing. She asked if the exchange program will be detrimental to the Town's future when we are in a boom cycle? Nina Timm responded that the exchange EHUs will have increased occupancy and be increased in size making the units more livable. She added that she did not believe the EHU exchange program negatively positioned the town in the future. Commissioner Pratt inquired about the requirements for an EHU garage in the SDD. He felt a recommendation should be forwarded to Council that includes the replacement of garage square footage with another garage in the new location. Bill Gibson stated that the relocated EHU would not be required to have a garage, but would be required to comply with zoning on the property in which it is located with regard to parking. Commissioner Hopkins raised the point that EHUs typically result in a reduced need cars and garages as alternative methods of transportation are available. Commissioner Kurz stated that he was not in support of requiring garages with an exchange unit in this SDD. Commissioner Pratt believes that if a garage is required now, it should be required for an exchange unit. Commissioner Rediker spoke to the fact that EHUs can be occupied by individuals working within Eagle County and not only Vail, so there could be residents commuting out of Vail for work. Dominic Mauriello hypothesized that when the EHU exchange was adopted it may have been considered that the doubling and tripling of floor area compensates for existing garages. Commissioner Pierce inquired as to how the EHU square footage could be used if exchanged. Bill Gibson stated that the SDD has no GRFA limits, so the existing square footage could be converted any use for the primary home. Page 2 12/20/2011 7 -2 - George Ruther added that both properties being affected by an EHU exchange must comply with zoning and not create a non - conformity. 40 minutes 2. A request for an amendment to an Approved Development Plan, pursuant to Section 12- 61 -11, Development Plan Required, Housing Zone District, Vail Town Code, to allow for the redevelopment of an approximate 5.24 acre portion of the Timber Ridge Village Apartments, with up to 279 new deed - restricted employee housing units; and a request for the review of a variance, from Section 14 -5 -1, Minimum Standards, Parking Lot and Parking Structure Design Standards for All Uses, Vail Town Code, pursuant to Chapter 12 -17, Variances, Vail Town Code, to allow for a crossover drive aisle width of Tess than thirty -feet (30') within the required parking structure, located at 1280 North Frontage Road West/Lots 1 -5, Block C, Lions Ridge Subdivision Filing 1,and setting forth details in regard thereto. (PEC110059) Applicant: Vail Timber Ridge L.L.C. Planner: George Ruther Amendment to the Approved Development Plan: ACTION: Approved with condition(s) MOTION: Kurz SECOND: Cartin VOTE: 7 -0 -0 Variance request: ACTION: Approved with condition(s) MOTION: Kurz SECOND: Cartin VOTE: 7 -0 -0 CONDITIONS: The following conditions apply to the three Timber Ridge redevelopment applications. For purposes of the following conditions of approval, the term "Developer" shall mean Vail Timber Ridge, LLC or its successors, the term "Town" shall mean Town of Vail and the term "Project" shall mean the development plan for the redevelopment of the easternmost portion of Timber Ridge Village Apartments. 1. Any approvals granted by the Town of Vail Planning & Environmental Commission (PEC) shall only be effective upon the approval date of each of the two amendment application requests. Should one of the development applications be denied or fail to be approved, then none of the applications are approved and the proposal is denied in its entirety. 2. The Developer shall submit a revised set of drawings to the Town of Vail Community of the Town of Vail Zoning Regulations. The rcviccd cct of drawingt fully building permit for the Project 2. The Developer shall submit a detailed snow removal management and operations plan pursuant to Section 12 -10 -5, Construction and Maintenance, Vail Town Code, specifically describing how snow will be accommodated and managed on the site. The plan shall be submitted to the Community Development Department for review and approval prior to the issuance of a building permit for the Project. 3. The Developer shall submit a detailed waste removal management and operations plan specifically describing how waste and recycling will be accommodated and managed on the site. The plan shall be submitted to the Community Development Page 3 12/2012011 2 -2 - 3 Department for review and approval prior to the issuance of a building permit for the Project. 4. The Developer shall submit an executed deed restriction for Lot 2, Timber Ridge Subdivision, approved by the Town of Vail, demonstrating compliance with Chapter 12 -61, Housing District, and Chapter 12 -13, Employee Housing, Zoning Regulations of the Town Vail, prior to the issuance of a building permit for the Project. The deed restriction shall be noted on the Final Plat prior to recording the Final Plat with the Eagle County Clerk & Recorder's Office. The deed restriction shall be recorded with the Eagle County Clerk & Recorder's Office prior to the issuance of any Certificate of Occupancy on Lot 2, Timber Ridge Subdivision. 5. The Developer shall submit a construction staging plan to the Town of Vail Community Development Department for review and approval which addresses such matters as materials staging, construction parking plan, construction and occupancy phasing, temporary access, construction schedule, temporary utilities, traffic control, emergency access, etc. The Developer shall demonstrate full compliance with the applicable regulations of the Town of Vail prior to the issuance of a building permit for the Project. 6. The Developer shall record a revocable right of way permit for any and all private property improvements located with the Town of Vail right of way. Said permit shall be recorded with the Eagle County Clerk & Recorder's Office prior to the issuance of a building permit for the Project. 7. The Developer shall submit a Shoring and Excavation Plan to the Town of Vail Community Development Department for review and approval, which addresses such matters as excavation phasing, engineered shoring plans, detailed profiles and cross - sections, existing utilities, materials storage, permanent and temporary easements, etc. The Developer shall demonstrate full compliance with the applicable regulations of the Town of Vail prior to the issuance of a building permit for the Project. 8. The Developer shall submit revised plans to the Town of Vail Community Development Department demonstrating compliance with the list of issues identified in the memorandum to George Ruther, Director of Community Development, from Public Works, dated November 30, 2011 and attached for reference (Attachment E). Said plans shall be submitted for review and approval and fully comply with all applicable regulations of the Town of Vail, in conjunction with the submittal of a building permit. George Ruther gave a presentation per the staff memorandum. He discussed the steps which had occurred since the request was last before the Commission. He explained how the HUD process resulted in a reduction of the number of units within the project due to the analysis performed in conjunction with the HUD submittal. He added that while a floor in the building was removed the site plan and circulation remains as previous approved. Commissioner Pratt stated he was not present before in the previous approvals and questioned the minimum size of the EHUs being proposed. Nina Timm explained that the minimum size requirement was included in the regulatory requirement for commercial linkage and this project was not fulfilling any obligation. Commissioner Rediker inquired as to the number of people living in the project based upon multiplying the number of bedrooms. Page 4 12/2012011 2 -2 -4 George Ruther spoke to the review process which occurred previously to reduce the required parking. Elements such as a redesigned bus stop, pedestrian, and bike connections were considered in reducing the required parking. Commissioner Rediker does not buy into an improved bus stop getting people to use alternative transportation. How will parking be managed to let tenants know what is available? If there is too little parking it will actually hurt the project. Commissioner Cartin stated that snow storage does not appear to have been addressed since the last hearing. George Ruther stated that snow storage is still being explored and several options are being reviewed. George Ruther continued by discussing the crossover drive aisle width variance and the report from the consulting engineer which highlights that there would not be any negative effect on the function of the parking structure caused by the reduction in width. Commissioner Rediker inquired as to the parking consultant's letter addressing the width variance. George Ruther offered his interpretation of the documents referenced in the letter. George Ruther spoke to the plat application which has not been changed since previously approved. Rick Pylman, representing the applicant, gave a power point presentation, highlighting the changes that have been made and the reasons why. George Ruther asked that proposed Condition No. 2 in the memorandum be stricken as a letter from the geologist was received and in the file and the condition was no longer needed. Rick Pylman spoke to how parking will be managed similar to the Middle Creek parking which appears to be working appropriately. He then discussed how snow storage would be removed using a bobcat type device and a truck to haul it away off of Lions Ridge Loop. The reduction of a level of parking has created a situation where the upper parking deck is about 10 feet below the road thus complicating snow removal. Commissioner Kurz inquired as to the use of traction materials on the upper deck of the parking structure? Mark Donaldson stated that he did not believe any traction materials would be used and therefore would not be pushed off the deck. Commissioner Pierce inquired as to the assumptions made in the provided diagram for the crossover drive aisle width and the impact of the depicted compact parking spaces. He asked what the impacts would be to the structure in order to meet the town's requirement. Why can't the parking structure be enlarged to comply? Mark Donaldson stated that multiple spaces would need to be removed if the structure was not physically enlarged. Rick Pylman stated that the enlargement of the structure was not really explored as the parking consultant was so strong in his belief that the structure will function appropriately as proposed. Page 5 12/20/2011 2 -2 -5 Commissioner Pierce asked why certain spaces couldn't be removed and comply ?. Mark Donaldson spoke to how that might not work easily due to slopes in the garage on the ramps. Commissioner Pierce stated that he was not convinced that enough effort has been invested to try and address the requested variance. Commissioner Kurz stated that he didn't believe a redesign was necessary. Commissioner Pratt believes that parking spaces are going to need to be assigned in the future. Commissioner Pratt inquired as to the location of landscaping along the south elevation adjacent to the Frontage Road. George Ruther showed the location of landscaping along the Frontage Road elevation. Commissioner Rediker inquired as to what condition number 1 was requiring. George Ruther explained that the condition was making all three applications being discussed today contingent upon the approval of each other. If one application is not approved then the project cannot move forward through the entitlement process. Commissioner Rediker inquired as to the applicability of the conditions. George Ruther stated that the conditions need to apply to all three applications. Commissioner Rediker asked that the finding for the crossover drive aisle width be amended to say no less than 26 feet 10 inches. Commissioner Pratt asked if George Ruther was satisfied with the explanation of the snow removal and if a condition was needed? George Ruther stated that the Code does acknowledges that it takes some time to remove snow and if a certain period of time passes within the parking a violation can be issued to remedy the problem. He believes that the ownership will need the spaces and will create methods and means for removing the snow out of necessity. Commissioner Hopkins inquired as to how many cars are exposed and how the property owner will get the cars to move so that the deck can be plowed. Mark Donaldson spoke to the snow plow operator coming several times in a day period to remove the snow. There are approximately 100 cars on the exposed are of the parking deck. Commissioner Rediker suggested that a condition be added to address snow removal which would reflect the language found in the condition regarding waste removal. Commissioner Pierce suggested that language be added to require that only compact cars be permitted in compact spaces in the management of the parking structure. Amendment of conditions to reflect discussion: Page 6 12/20/2011 2 -2 - Commissioner Kurz made a motion to amend the proposed conditions. Included the deletion of proposed condition no. 2 in the staff memorandum and the amendment of proposed condition no. 3 to reflect the submittal of a snow removal and management plan. Seconded by Commissioner Cartin. Unanimous approval. 20 m inutes 3. A request for final review of a final plat, pursuant to Chapter 13 -3, Major Subdivision, Vail Town Code, to allow for a re- subdivision of the Timber Ridge site, located 1280 North Frontage Road /Lots 1 -5, Block C, Lions Ridge Subdivision Filing 1, and setting forth details in regard thereto. (PEC110060) Applicant: Vail Timber Ridge, LLC Planner: George Ruther ACTION: Recommendation of approval MOTION: Kurz SECOND: Cartin VOTE: 7 -0 -0 CONDITIONS: The following conditions apply to the three Timber Ridge redevelopment applications. For purposes of the following conditions of approval, the term "Developer" shall mean Vail Timber Ridge, LLC or its successors, the term "Town" shall mean Town of Vail and the term "Project" shall mean the development plan for the redevelopment of the easternmost portion of Timber Ridge Village Apartments. 1. Any approvals granted by the Town of Vail Planning & Environmental Commission (PEC) shall only be effective upon the approval date of each of the two amendment application requests. Should one of the development applications be denied or fail to be approved, then none of the applications are approved and the proposal is denied in its entirety. b per for the Project 2. The Developer shall submit a detailed snow removal management and operations plan pursuant to Section 12 -10 -5, Construction and Maintenance, Vail Town Code, specifically describing how snow will be accommodated and managed on the site. The plan shall be submitted to the Community Development Department for review and approval prior to the issuance of a building permit for the Project. 3. The Developer shall submit a detailed waste removal management and operations plan specifically describing how waste and recycling will be accommodated and managed on the site. The plan shall be submitted to the Community Development Department for review and approval prior to the issuance of a building permit for the Project. 4. The Developer shall submit an executed deed restriction for Lot 2, Timber Ridge Subdivision, approved by the Town of Vail, demonstrating compliance with Chapter 12 -61, Housing District, and Chapter 12 -13, Employee Housing, Zoning Regulations of the Town Vail, prior to the issuance of a building permit for the Project. The deed restriction shall be noted on the Final Plat prior to recording the Final Plat with the Page 7 12/2012011 2 -2 -7 Eagle County Clerk & Recorder's Office. The deed restriction shall be recorded with the Eagle County Clerk & Recorder's Office prior to the issuance of any Certificate of Occupancy on Lot 2, Timber Ridge Subdivision. 5. The Developer shall submit a construction staging plan to the Town of Vail Community Development Department for review and approval which addresses such matters as materials staging, construction parking plan, construction and occupancy phasing, temporary access, construction schedule, temporary utilities, traffic control, emergency access, etc. The Developer shall demonstrate full compliance with the applicable regulations of the Town of Vail prior to the issuance of a building permit for the Project. 6. The Developer shall record a revocable right of way permit for any and all private property improvements located with the Town of Vail right of way. Said permit shall be recorded with the Eagle County Clerk & Recorder's Office prior to the issuance of a building permit for the Project. 7. The Developer shall submit a Shoring and Excavation Plan to the Town of Vail Community Development Department for review and approval, which addresses such matters as excavation phasing, engineered shoring plans, detailed profiles and cross - sections, existing utilities, materials storage, permanent and temporary easements, etc. The Developer shall demonstrate full compliance with the applicable regulations of the Town of Vail prior to the issuance of a building permit for the Project. 8. The Developer shall submit revised plans to the Town of Vail Community Development Department demonstrating compliance with the list of issues identified in the memorandum to George Ruther, Director of Community Development, from Public Works, dated November 30, 2011 and attached for reference (Attachment E). Said plans shall be submitted for review and approval and fully comply with all applicable regulations of the Town of Vail, in conjunction with the submittal of a building permit. This item was discussed in conjunction with the item 2 above. 5 minutes 4. A request for a final recommendation to the Vail Town Council for prescribed regulations amendments to Title 12, Zoning Regulations and Title 14, Development Standards, Vail Town Code, pursuant to Section 12 -3 -7, Amendment, Vail Town Code, to provide regulations that will implement sustainable building and planning standards, and setting forth details in regard thereto. (PEC090028) Applicant: Town of Vail Planner: Rachel Dimond/ Kristen Bertuglia ACTION: Table to January 23, 2012 MOTION: Cartin SECOND: Rediker VOTE: 7 -0 -0 5 minutes 5. A request for a recommendation to the Vail Town Council for a prescribed regulations amendment, pursuant to Section 12 -3 -7, Amendment, Vail Town Code, to amend Chapter 12 -22, View Corridors, Vail Town Code, to allow for the maintenance of designated view corridors impacted by vegetation, and setting forth details in regard thereto. (PEC110056) Applicant: Town of Vail Planner: Warren Campbell ACTION: Table to January 23, 2012 MOTION: Cartin SECOND: Rediker VOTE: 7 -0 -0 Page 8 12/2012011 2 -2 -8 5 minutes 6. A request for findings of fact and a determination of accuracy and completeness, pursuant to Chapter 12 -3, Administration and Enforcement, Vail Town Code, and Article 12 -7B, Commercial Core 1 District, Vail Town Code, for applications for a major exterior alteration, pursuant to Section 12 -7B -7, Major Exterior Alterations or Modifications, Vail Town Code, to allow for the addition of GRFA (Rucksack Building), located at 288 Bridge Street, Unit R -2/ Part of Lots C & D, Block 5A, Vail Village Filing 1, and setting forth details in regard thereto. (PEC110045); and a major exterior alteration, pursuant to Section 12 -7B -7, Major Exterior Alterations or Modifications, Vail Town Code, to allow for additions of enclosed floor area; a variance, pursuant to Chapter 12 -17, Variances, Vail Town Code, from Section 12- 14 -17, Setback from Watercourse, Vail Town Code, to allow for encroachments into the Mill Creek setback and a variance, pursuant to Chapter 12 -17, Variances, Vail Town Code, from Section 12- 7B -15, Site Coverage, Vail Town Code, to allow for additions of enclosed floor area in excess of allowable site coverage, located at 288 Bridge Street, Unit R -1 (Rucksack Building)/ Part of Lots C & D, Block 5A, Vail Village Filing 1, and setting forth details in regard thereto. (PEC110046, PEC110050) Appellant: Bridge Street Building, LLC Planner: Rachel Dimond ACTION: Table to January 9, 2012 MOTION: Cartin SECOND: Schneidman VOTE: 7 -0 -0 5 minutes 7. A request for a work session on a major exterior alteration, pursuant to Section 12 -71 -7, Exterior Alterations or Modifications, Vail Town Code, to allow for the redevelopment of the area known as "Ever Vail" (West Lionshead), with multiple mixed -use structures including but not limited to, multiple - family dwelling units, fractional fee units, accommodation units, employee housing units, office, and commercial /retail uses, located at 862, 923, 934, 953, and 1031 South Frontage Road West, and the South Frontage Road West right -of- way /Unplatted (a complete legal description is available for inspection at the Town of Vail Community Development Department), and setting forth details in regard thereto. (PEC080064) Applicant: Vail Resorts, represented by Mauriello Planning Group, LLC Planner: Warren Campbell ACTION: Void 8. Approval of November 28, 2011 minutes MOTION: Cartin SECOND: Kurz VOTE: 7 -0 -0 9. Information Update 10. Adjournment MOTION: Kurz SECOND: Pratt VOTE: 7 -0 -0 The applications and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Town of Vail Community Development Department. Please call (970) 479 -2138 for additional information. Sign language interpretation is available upon request with 24 -hour notification. Please call (970) 479 -2356, Telephone for the Hearing Impaired, for information. Community Development Department Published December 9, 2011, in the Vail Daily. Page 9 12/20/2011 2 -2 -9 TOWWM OF . 1� ! VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Mountain Travel Update. PRESENTER(S): Ralf Garrison, MTRiP ACTION REQUESTED OF COUNCIL: Listen to the presentation and ask questions. BACKGROUND: Ralf Garrison of MTRiP will present an update of transient inventory in Vail, a look back at Summer 2011 and a look forward at Winter 2011 -12 ATTACHMENTS: MTRiP Vail Town Council 122011 12/20/2011 S easona l R eview - Preview i P MOUNTAIN RESEARCH Vail Town Council Presenter: Ralf Garrison December 20, 2011 1 „ 0 201 1 -I - I TRiP . Seasonal Review - Preview MOUNTAIN RESEARCH 'N DE • Transient Inventory Update • Looking Back: Summer 2011 • (as of 10/31) • Looking Forward:Winter2011-12 • (as of 11/30) 2. FYeeerev if tvl rRiP LLB" • All Rights Resen, • ,78 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.mtrip.org • info @rnerip.org 12/20/201 1 3 -1 -2 TRiP 2011 Transient Inventory Update MB UWTA!N RE3EhptN All Units: 3,953 / All Pillows: 18,465 Jan. 1, 2009 vs. Nov. 1, 2011 (New Units) • Units increased by 7% (248 units) o Pillows increased by 6% (1,119 pillows) o Unit Types: • Condominiums: 51% units /70% pillows • Hotel Rooms: 49% units /30% pillows o Ownership: • Fractional ownership: 8% units, 13% pillows 3. r.,., r r ,Trnn n.0 n;. i, r . 7B 5. Finan iin, ©eEOUer C© 8020Y9 + 303- 722 -73416 + www.mtrip.org • info @rntrip.org 1220 '01 1 ■ TF� iP - 2011 Transient Inventory Update MOUNTAIN RESEARCH Units by Location Cascade go East Vail 7% West V a i l 17% Lionshead Vail Village 27% 40% et`c:rerl.•: .,{ MTRIP LLC • All Rights Reserved • 678 S. Franklin, Denver CO 80209 • 303 -722 -7346 • www.mtrip.org • info @mtrip.org 12/20/2011 3 -1 -4 TRip 2011 Transient Inventory Update MOUNTAIN ATTI4PrU Private Units by Unit Type Homes ) /0 W HR /St /Ste Condo 50% 48% Pr operty of MTRiP LLC • All Rights Reserved • 678 S. Franklin, Denver CO 80209 • 303 -722 -7346 • www.mtrip.org • info @mtrip.org 12/20/2011 3 -1 -5 • TR 1P mi MOUNTAIN RESEARCH " al, 0 ik% Il k dre irw 'M r . 1 1 u __ J .... .. . _ 1 o n tial IA Data as of October 31, 2011 12/20/2011 3 -1 -6 lir TRiP 2011 Destinations MOUNTAIN IIEiFANC4 • Rooms Available ■ ,,,,, �, �, �, �, r., , • Aspen i • J pill pill pill pill pill pill • Rooms Booked LMI111 mimi , .1.1 ,-,-„-, -„ i r.,.1 • Breckenridge mil mill mill mill pill mu . Avg. Price Beaver Creek w w w w w w • pmlpmlpml pin piupml w w w w w w Q min =ill IJIII (Jill • Copper 0 ;.1.1;.1.1 • Keystone pm pill pm pill u°u pill O , , , , • Mt Bachelor mu min min mil mii imui ,.1.1 ,.,.1,.,.1,.1.1,.,.1 ▪ Mammoth Lakes pill pill pill pin pill pill North Lake Tahoe MTRiP.org r•l.l r•l.l r•..l m ., 11.1 r•..l • mu LJIII mu mu mu LJIII • Snowmass www ■ pill puri piii piii pill pill • Park City Area Data Center wwwwww mu mill mili mu pill mill • Steamboat 1.1.11.1.1,.,., ,.,.r 1.1.1 1.,.1 Summit County I piii pill pill pill piii • w w w w w w (Dillon, Frisco, Silverthorne) =III IJIII IJIII IJIII Mill IJIII Mountain Travel Intelligence Pac , .1.1 ,.1.1 ,...1 w ,-,-, ▪ Telluride pm pH pill pill pill pill • Vail • Travel News Talker 1•1.1 wwww1•1•1 • Mountain Travel Newsletter min IJIII IJ°II min IJ°II IJ°II Winter Park • Econometrics m m , ,_,_, ,_,-, ,i, ,_,_, ,_,_, min min IJIII mill min Pm • Mountain Market Briefing 78 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.rntitrip.org • info @rnerip.org I' 3 -1 -7 ,., 1 RiP Participating Properties MOUNTAIN RESEARCH • Antlers at Vail • Sonnenalp • Arrabelle at Vail Square • The Sebastian • Destination Resorts • Sitzmark Lodge • Evergreen Lodge • Vail Cascade Condos • Four Seasons Vail* • Vail Cascade Resort • Lion Square Lodge • Vail International • Lodge at Lionshead • Vail Mountain Lodge • Lodge at Vail • Vail Racquet Club • Lodge Tower • Vail Marriott • Manor Vail • Vail Spa • Montaneros • Westwind • Ritz Carlton Residences — Vail Resorts Legendary Lodging* *Denotes properties who have annualized as of December 2011. Their data is not included in summer 2011 reports but is now included in winter 2011/2012 reports. r,. -.,r r ,Trnn r • n.II n ; . i,'. r. - ',78 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.mtrip.org • info @rnerip.org 1220 '01 1 -1 - TRiP V ail Participation ...N71. avci PIMP Reports with data as of Nov. 30, 2011 represent: 22 properties representing 2,392 units 64% of total community census 91 Property of MTRiP LLC • All Rights Reserved • 678 S. Franklin, Denver CO 80209 • 303- 722 -7346 • www.rntrip.org • info@rntrip.org 12/29/2011 3 -1 -9 TRiP Vail Occupancy MOuu, rrri., Summer 2011 Data as of October 31, 2011 + 12% + 10% + 15% + 6% + 4% - 12 %4 cy re 100% 100% e 0 Historic Actual Occup. Rate (2010 Season) O ■ Occup. Rate as of: October 31, 2011 (2011 Season) a, 80% - 80% O Occup. Rate as of: October 31, 2010 (2010 Season) U etf 59% � 111■• Percent Change in YTD Occ. Rate - 60% - 52% 60% >, 49% 46% 44 40% \ \ 38 40% 37% ^: ^. 40% o \ 1 ` \ 211 24% \ 20% 13% 12% \ \ 20% 5 \ 0% � /Y h 0 -12% -20% -20% -40% -40% May June July August September October Summer Total Industry: 6% P roperty of MTRiP LLC • • All Rights Reserved • • 678 5. Franklin, Denver CO 80209 • • 303- 722 -7346 • • www.rntrip.org • • info @mtrip.org 10 12/20/2011 3 -1 -10 TR Vail Average Daily Rate MOUNTAIN wEjrARC Summer 2011 �, Data as of October 31, 2011 +3% + 2% + 2% + 7% 0% 0% + 4% 8% $180 itik. 7% cc $160 - \ ` \ ° $140 \ \ � i \- _ 5% U $120 \ \ ::i:i - 4% a re 7 $100„ , \ \` 3% 0 $80 � T \� 3, , 4IM ::::;! :::::: v ∎ADRasof`ober31,2011(2011Sear \ ® — _ ; 1% $40 ADR as of: October 31, 2010 (2010 Season) \ 0 \ $20 D Historic Actual ADR (2010 Season) \ g� • • p% �;:;= 0% Percent Change YTD ADR \ \ _ . May June July August September October Summer Total i 4 Industry: 0% 11 , P roperty of MTRiP LLC + All Riuhts Reserved + 678 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.rntrip.org • info @mtrip.org 12/20/2011 3 -1 -11 lip, TRiP Vail RevPAR MOuu ,, r Summer 2011 Data as of October 31, 2011 Ill +11% + 14% + 1 2% + 23% + 7% + 4% i - 9% $120 100% v> ∎ RevPAR as of October 31, 2011 (2011 Season) re 0100 - ® RevPAR as of October 31, 2010 (2010 Season) 80% re v> 0 Historic Actual RevPAR (2010 Season) rn $80 \ 1 � �Percent Change in YTD RevPAR 60% ° o o 6 a 0, .n $40 \ \. \ \ `\ _ i co \ 7% \4% $20 \ _Ai 71 Q \ \ \ \9% .. -. 0% $0 - - - -20% May June July August September October Summer Total M I 7% - r . °r , or1v' f PATRiP LLC • All tights Pe -.ere • 573 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.rntrip.org • info @merip.org 12 12 20 201 1 3 -1 -12 TRiP Occupancy M,,J, Vail vs. other Mountain Resorts Data as of October 30, 2011 80 %- - - - �� ■ Vail ®Other Individual Destinations 70% e:4\ •AII Destination Aggregate 60% 50% —4 e ` �' CC 1233 O • 40 a a M Me _ _ V - � 32 % - 0 30 % a0°- 7 gi ._ Zee —� N I 20% - `i - L acz — 13% - —_ - 10% - _ - — Kg I I May -11 Jun 11 Jul 11 Aug 11 Sou 11 Oct -11 Historic months total ig !`• +nriv f MTRIP LLC • All Pii 11 ^.e -.er• • 578 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.rntrip.org • info @mtrip.org 12 20 201 1 3 -1 -13 TR MOUNTAIN TRAVEL RESEARCH 411 6,00‘ 4 .01 mr, 12/20/2011 3 -1 -14 • TR1P MOUNTAIN RESEARCH " t ,m 11 ) onje alce Data as of April 30, 2011 12/20/2011 3 -1 -15 TR iP Consumer Confidence Index MOUNTAIN RESEARCH Dec '09 — Nov ' 11 120 "Consumer Confidence Index" 110 Year 100 (.-* ,�0 + 3.1% N d co CO ° 72.0 56.0 R 7 `� 66.0 K -c 62.7 \ 63.8 d d 61.7 _ 57.7 64.8 59.2 ,,¢0 56.5 57.6 56.0 53.6 52.8 54.3 53.2 51.0 `0 46.4 48.6 49 54.3 53.3 46 R 45.2 4 d o T > 40.9 d go z 30 Month 20 + 36.9% I 10 • ° a rte r�° s° p r �° r�° ^ o ^'` , ° �'` SourGBe Conference Br�R� pQ� � p`��' O�� Q6 F pQ� )`� Q`�� O J I. ^r P „1rRin I_! r Ali Rii Ii n,; r ' , r,7R c +?in Denver CO 80209 • 303- 722 -7346 • www.mtrip.org • info @rnerip.org 16 12120 2011 3 -1 -16 TR iP U.S. Index of Leading Economic Indicators Nov 10 — Oct 11 MOUNTAIN RESIARd1 120 Based on revised September data, the Index of Leading Economic Indicators 117.4 i Yea 19% increased somewhat (0.9 %) in October from September and now stands at 117.4 points (2004100). This is the 28th monthly increase in the index since March 2009. . 911/ The Index is higher (6.6%) versus the same period one year ago (October 2010), the W twenty - eighth consecutive year- over -year increase. ` /� . /� 115 - /v^ /v^ a _ Percent change 2010/11 vs. 2009/10 - 13% o ■2010/11 Data os os rn 2009/10 Data - 11% R O 110 } ,•••••• / 9% o • N E 6.6% ° c 5.9% 5.8% 6.0% 5.9% 6.3% 6.5% 6.0% 5.9% 7% c w _ 5.5% 5.3% 5.3% 1 I c) 105 / 5.0 cn r 5% "O U 0 J O 3% x d - 1% 100 Month -1 % - -3% 95 +0 - -5% Nov Dec Jan Feb Mar Apr May June July August Sep Oct 12 Month Avg Source: The Conference Board. P reeerev of M rRiP LLB" • All Rir h!s Reserver4 • 578 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.rntrip.org • info @merip.org 12/20 , 20 1 1 3 -I -18 • TR 1P MOUNTAIN RESEARCH " T de m t e r NIA I i ikly Li i Data as of November 30, 2011 12i2O201 I 3 -1 -19 TRiP Vail Occupancy M�uu: � Winter 2011/2012 Data as of November 30, 2011 +19% +36% +21% +20% +7% +26% +1 O' istonc'ctua •ccup.'ate 1 1 season) cc 100% - ■Occup. Rate as of: November 30, 2011 (2011/12 season) 100% o ® Occup. Rate as of: November 30, 2010 (2010/11 season) — A—Percent Change in YTD Occ. Rate c � 80% 73% 74% 80% e 66 • ce 60% 56% 57% 55% 55% 60% T R 48%: 48%' 44% o ': :: • 0 40% \ 411: 37% i::: 41% 39% �. 36 % \ \ 33% 40 27% 29 1 um • 20% II . • 26% NZ$: \ 21% 20 % \ \ \�`� ` 19% t— 20% 7%\ 20% -20% -40% -40% November December January February March April Winter Total On The Books Industry: +10% i 20 12/20/2011 3 -1 -20 TRiP Vail Average Daily Rate MOuu rcrr Winter 2011/2012 ia Data as of November 30, 2011 - 4% +4% +1 %� -3% -6% -11% +34% $500 40% $450 o, o, Q ° 34% 35 $400 `. 1, m \ 30% o ° v r so eo 11 $350 . \ ■ \ 25 ADR as of November 30 2011 (2011112 season) — 20% $300 ® ADR as of. N 30, 2010 (2010/11 season) : : . iii — 15% ° a $250 _ _ $200 • Percent Change in YTD ADR 0 H istoric Actual ADR (2010111 season) 10% �t>r $150 `e' ' 4% ; ::: ... \ — 5% ■ \' 0 % $100 \ \3/ is ` 6% ti :.::i \ -4% -5% -15% November December January February March April Winter Total On The Books Industry: +2% P of MTRIP LLC + All Riuhts Reserved • 678 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.mtrip.org • info @merip.org 21 12/20/2011 3 -1 -21 TR Vail RevPAR M , , rr„ Winter 2011/2012 Data as of November 30, 2011 �•- •_.. �. -...- X11 $350 — + 41% j +22% 1 + 17% + 1% _ + 13% , + 35% : + 15% v. $300 re co — 80% S $250 70 % O1 v U e' — 6 d a $200 v $150 X 41% ` :: 40% $100 �. ... 30% • $50 co November December January February March April Winter Total ■ On The Books Industry: +12% P reoerty of MTRiP LLC • All Riuhts Reserved • 678 5. Franklin, Denver CO 80209 • 303- 722 -7346 • www.rntrip.org • info @merip.org 22 12/20/2011 3 -1 -22 TRiP Occupancy Vail vs. Other Mtn Destinations MOUNTAIN RESEARCH Data as of Nov. 30, 2011 70 %- — ■ Vail OOther Individual Destinations —,—All Destination Aggregate 60% - — t 50% - — g a y 40% -4M C R — oe U !r '`'' 'c' ,, a a h - 3 U 30% — N e O — N / 20% __ 10°o — m — — 0% Nov -11 Dec -11 Jan -12 Feb -12 Mar -12 Apr -12 23 Historic On the Books , ,c,,,: rtv f P "9TRi L • NI Rii It .e -. ^ er eei • 578 S Fmranklin, Denver CO 802{19 • 303- 722 -7346 • www.mtrip.org • info @mtrip.org 12 20 201 1 3 -1 -23 TR MOUNTAIN TRAVEL RESEARCH 411 6,00‘ 4 .01 mr, 12/20/2011 3 -1 -24 TR . MOUNTAIN RESEARCH 1 1 P717 ant u www.mtrip.org info @mtrip.org 12 20 20 1 1 -1 -25 TOM OF 'V, li VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Presentation of Lift Tax Computation PRESENTER(S): Mark Schoppet, Controller and Chief Accounting Officer, Vail Resorts, Inc. ACTION REQUESTED OF COUNCIL: Ask questions of Vail Resorts' Controller and Chief Accounting Officer to get assurance regarding the accuracy of the amount of lift tax reported and paid to the town. BACKGROUND: At Council's request, Vail Resorts prepared the attached memo explaining how the 4% lift tax paid to the Town of Vail is calculated. Mr. Schoppet offered to attend a Council meeting to answer questions about the lift tax and provide further assurance to Council that the tax paid is the amount actually due. STAFF RECOMMENDATION: None - information only. ATTACHMENTS: Memo 12/20/2011 VA IL EXTR AORIA NA,: r RESOPT •E XCUT IO AL7 XP. RI NCES July 25, 2011 Vail Town Council Town of Vail 75 South Frontage Road Vail, CO 81657 RE: Calculation of Vail Mountain Lift Revenue for Town of Vail 4% Assessment Dear Town Council Members, This letter is in response to your inquiry of how the 4% lift ticket assessment is calculated with respect to the variety of Vail Resorts lift access products currently available in the marketplace including our season pass programs. Additionally, the process as explained below is consistent with the process as documented in a letter to the Vail Town Council dated June 26, 2003 from Bill Jensen. Vail Resorts pays the Town of Vail a 4% assessment on all lift revenue generated on Vail Mountain including window ticket sales, internet sales, season pass sales (including revenue from the Epic, Epic 7, Colorado, Merchant Passes and various other pass products as further described below) as well as winter and summer sight - seeing rides. Revenue is recognized at the base of the mountain through our ticket scanning system. It is the policy of Vail Resorts that no individual may obtain access to the mountain without a valid ticket or pass product that is scanned at the base of the mountain. Every individual accessing Vail Mountain is scanned including employees, outside vendors, contractors and US Forest Service personnel. This policy is strictly enforced which ensures that the scanning process captures data on virtually every individual accessing any of our mountains. As each scan takes place, revenue recognition occurs based on the bar code or a RFID chip read on the product presented whether it is a paper lift ticket, season pass, employee /dependent pass or a Peaks Card with a direct -to -lift; component attached to the bar code. The revenue recognized by the scanning equipment is the revenue that is associated with that particular lift access product. For example, a single day lift ticket sold at the ticket window would generate revenue recognition at the price the ticket was purchased at the window. A multi -day lift ticket would generate revenue recognized at the fractional component of the product purchased (i.e. daily revenue recognition would be calculated based on a three -, four- or five -day ticket purchase price divided by the number of valid days for that product). 12/20/2011 4 -1 -1 In the case of season passes which include the Epic Pass, Epic 7, Colorado Pass and other pass products, season pass revenue recognition occurs when the pass is presented on each day of use. Because Vail. Resorts season passes include multi -resort access, the revenue associated with each pass usage is credited to the resort where the pass is scanned. At the start of every season, Vail Resorts estimates the number of days of use each type of pass product will incur based on season pass usage history. As the season progresses, pass usage is monitored and adjustments are calculated based on actual usage by mountain. At the end of the season, final calculations are made based on total season pass usage by product category. Season pass revenue is calculated for each resort where pass usage occurred and adjustments are made within the general ledger to ensure that our financials properly mirror these calculations. These final adjustments are made in the month of April after the ski season ends. Generally, this "breakage calculation" represents approximately 2% of Vail Mountain's total lift revenue but does increase April lift revenue for the Town of Vail's assessment calculation. As a publicly traded company, Vail Resorts is subject to quarterly and annual reporting requirements to the Securities and Exchange Commission. Vail Resorts' annual financial statements are audited by PriceWaterhouseCoopers, LLP (PwC), an internationally recognized independent accounting firrn. Vail Resorts has received clean audit opinions from PwC including conclusions that Vail Resorts' internal controls over financial reporting are operating effectively. Additionally, the US Forest Service (USFS) conducts periodic audits (generally every three years with the last audit being completed in April 2009) which include but are not limited to determining if Vail Resorts accurately reported sales by ski area. These examinations are conducted in accordance with the GAO Government Auditing Standards. The audits conducted by the USFS have resulted in no material adjustments. Vail Resorts has one of the most sophisticated lift access (ticketing and season pass) systems in the world. The philosophy of a multi- resort lift ticket or season pass has been beneficial from a marketing standpoint for Vail Resorts in a very competitive ski resort environment. This continues to further benefit the Town of Vail through overall increased skier visits and revenue. We are confident that the allocation of all revenues is consistent and appropriate based on individual products and their relative price and usage across all of our mountain properties. If 1 can be of further assistance, please feel free to contact me directly at 303 -404 -1930. Best Regards, Mark Schoppet Senior Vice President Controller and Chief Accounting Officer 12/20/2011 4 -1 -2 - c(C:'. TOM [ F Ni VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Interview and appoint new members to fill vacancies on the VLMDAC and the CSE. PRESENTER(S): Pam Brandmeyer ACTION REQUESTED OF COUNCIL: Please interview the Vail Local Marketing Board Advisory Council (VLMDAC) and Commission on Special Events (CSE) applicants at the work session and appoint four applicants to the VLMDAC and four applicants to the CSE (all terms expire December 31, 2013) at the evening meeting. The town received eight applications for the VLMDACand 13 applications for the CSE. Incumbent members of the boards are listed in asterisks below. VLMDAC Applicants:: Jeff Andrews Dave Chapin John Dawsey* Jamie Wilson - Gunion* Pete Hayda* Patricia McNamara Laurie Mullen* Marty Suarez CSE Applicants:: Jeff Andrews Bobby Bank* Janyce Brandon Jenn Bruno* Dave Chapin Barry Davis Allison Faulconer Austin Gavlak Sonny Kerstiens Rayla Kundolr Evan Publia Rebecca Steffen Mary Lou Armour BACKGROUND: VLMDAC: The mission of the VLMDAC is to strengthen the area economy by attracting visitors to Vail in the May to October time frame. Per C.R.S. 29 -5 -111 General powers of district. (1)(g) All applicants must be "owners of property within the boundaries of the district," which includes by definition corporations or entities which own property "within the boundaries of the district." Should an entity be appointed to this advisory council, it would then be up to that entity to appoint its designee. Additionally, owners of "taxable personal property" will be considered for appointment. 12/20/2011 CSE: Members of the CSE shall serve at the will of the Town Council. The CSE shall support the Town Council's goals and objectives and makes decisions in alignment with the Town Council's marketing direction. The mission of the CSE is to support street entertainment and special events for vitality, year -round fun, sense of community and increased quality of experience for guests and residents. The Functions and /or duties of CSE shall include, but are not limited to: hiring and overseeing a director and /or staff, as well as event producers and /or promoters; creating, funding and seeking special events for the Town of Vail; evaluating event applications and event success; submitting an annual budget for operations and events; coordinating the community calendar for special events; seeking out additional funding for special events through sponsorships and donations; evaluating and executing contracts for special events; and all other functions as directed by the Town Council. ATTACHMENTS: Town Council Memorandum 122011 VLMDAC Applicants VLMDAC Attendees Record Suggested Questions for VLMDAC applicants CSE Applicants CSE Attendance Record Suggested Questions for CSE Applicants Commission of Special Events Applicants 12/20/2011 MEMORANDUM TO: Town Council FROM: Lorelei Donaldson DATE: December 20, 2011 SUBJECT: Appointment of members to the Commission on Special Events (CSE) board and Vail Local Marketing District Advisory Council (VLMDAC) There are currently four vacancies on the CSE and four vacancies on the VLMDAC. The Town received thirteen (13) applications for the CSE; and eight (8) applications for the VLMDAC. Incumbent members of the CSE and VLMDAC are noted by asterisks below. It is requested that the Town Council interview each applicant at the work session and then appoint four applicants to the CSE and four applicants to the VLMDAC at the evening meeting. The applicants are as follows: VLMDAC: CSE: Jeff Andrews Jeff Andrews Dave Chapin Bobby Bank* John Dawsey* Janyce Brandon Jamie Wilson - Gunion* Jenn Bruno* Pete Hayda* Dave Chapin Patricia McNamara Barry Davis Laurie Mullen* Allison Faulconer Marty Suarez Austin Gavlak Sonny Kerstiens Rayla Kundolf* Evan Publia Rebecca Steffen Mary Lou Armour I have enclosed an attendance summary for the CSE and the VLMDAC for your review as well as suggested possible questions to ask the applicants. The Town Council needs to appoint a total of four members to the CSE and four members to VLMDAC. 12/20/2011 5 -1 -1 Lorelei Donaldson From: Jeff Andrews <JAndrews @eastwestresorts.com> Sent Monday, December 12, 201164 AM To: Lorelei Donaldson Cc: Kell! McDonald Subject: VLMDAC Application - Andrews Attachments: VLMDAC Application Andrews 12.11.11.pdf Lorelei, Please accept the attached as letter of interest and application for selection to the Vail Local Marketing District Advisory Council. If after reviewing my information Council or Committee Members have any questions for me, please do not hesitate to call my cell. I have been attending VLMD meetings for several months, and have spoken with Kelli about contributing. If 1 am not selected to serve on the VLMD, please consider this an application to the CSE instead, as I have also made myself known to Sybil!. Council's consideration of this application would be greatly appreciated. Sincerely, Jeff Andrews Jeff Andrews CHA/RRP General Manager 1 Vail Spa Condominiums Director of Ops., Timeshare 1 East West Resorts 710 W. Lionshead Cir. 1 Vail, CO 81657 Main: 800.441.5419 I Fax: 970.476.5548 I Cell: 970.390.3100 landrews a(eastwestresorts.com I www.eastwestresorts.com The information transmitted in this e-mail Is the property of East West Resorts, LLC and Is intended only for the person or entity to which It is addressed and may contain confldential and /or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action In reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this In error, please contact the sender by responding to this e-mail and delete the material Immediately. Nothing in this communication is intended to operate as an electronic signature under law. For more Information on East West Resort's privacy policy, please visit http: / /www.eastwestresort.com /privacy- p530.asox 1 12/20/2011 5 -2 -1 Lorelei Donaldson From: LathamRJ @aoicom Sent Tuesday, December 13, 2011354 PM To: Lorelei Donaldson Subject Jeff Andrews as Agent for Vail Spa Condominium Association Ms. Lorelei Donaldson Town of Vail As President of the Vail Spa Condominium Association Board of Managers, I, Robert J Latham, hereby confirm that General Manager Jeff Andrews has been formally assigned agency to represent the members of this HOA in all matters as it pertains to the Town of Vail. Robert J. Latham, President Board of Managers Vail Spa Condominium Association 710 West Lionshead Circle Vail, Colorado 81657 319 560 7963 Cell 12/20/2011 5 -2 -2 € VAI L SP, f Vall Town Council VLMDAC Selection Committeb 7' S Frontage Reed Vail, 4Q 816 Member 6, AU Deer course Fie wept th19 letter as interest ter serve on the Vail Local Marketing Dist Advisory council, We Ova In arguably the most beauWlil locale in the would, and my wit is* everyone to know abrl IL Ae General Managerof Vain Spa Ce+domfhlums, a 6Seettdo pity In Uonstosecl, 1 can bitall a unit* asfsfec6ve to the table by mcognizIng that Nis vital to support acrivaies end events that broth prone* aid have benefit for our hroMeow'* Having served Omer and v clientele in high -country luxury environments for over twenty yeare my family lira called the Vall Valley Frame Since 1998.1 am currently seated on the Govenunente1Affeire Committee of the Coloreds Hotel and Lodging Association, ands*** guttributio to community growth and the extension of the Town of Vall br d„ it would be an homer *On thie group ridgy eon ntrnity Member. If ttrer+e are questions, or to emerge on interview, please call 970.390,310M Your consideration is moot mod. $l'r >, — — _-___ - 12/20/2011 — 5 -2 -3 ar VA IL SPA Stan Zemier, Town Manager Kelii McDonald, Economic Development Manager Town of Vail 75 S. Frontage Rd. Vail, CO 81657 December 6, 2011 Dear Mr. Zemler and Ms. McDonald, Please accept this letter as recommendation of consideration for Jeff Andrews to be appointed to the Vail Local Marketing District Advisory Council ( VLMDAC). Mr. Andrews has been the General Manager of Vail Spa Condominiums in Uonshead since fail of 2008, and has been with East West Resorts since 2001. As President of the Board of Managers of the Vail Spa Condominium Association, I confirm that we have given Jeff the authority to represent our homeowners in local community building efforts. We have every confidence that as part of such committee, he will contribute to the continued improvement of Town of Vail marketing efforts to drive tourist and group business to the Vail Valley. Jeff always has the best Interests of his owners and the community in mind, and we would like his efforts to have a wider reach. Please consider appointing Jeff Andrews to the VLMDAC. His service will be of great value to the community and to your local constituency. If you wish to discuss this recommendation, you may reach me by email or cell phone at any time. Sincerely, Robert J. La am President, Vail Spa Condominium Association Board of Managers 319 560 7963 Lathamrj @aol.com 710 West Uonshead Circe • Vail, Colorado 81657 • 1- 800 -441 -5419 • (970) 476.0882 • Fax (970) 476 -5548 • www.vadspa.com 12/20/2011 5 -2 -4 Jeff Andrews P.O. Box 6831 Avon, CO 81620 Cell: 970.390.3100 CAREER OBJECTIVE: Executive Position in Resort or Hotel Management SUMMARY OF QUALIFICATIONS Twenty-five years of experience developing meaningful relationships in luxury resort environments including: Fifteen years as a restaurant manager with an exceptional record of creating high performance teams, facilitating business concept design and execution, enhancing revenue streams and improving net Income margins. Ten years as a hotel manager driving revenues, controlling costs, growing service champions, and managing the operating budgets and capital expenditures for several Homeowners' Associations of varied stakeholders. PROFESSIONAL EXPERIENCE Operational Excellence • Effectively lead and support a team of twenty staff members In the day - to-day operations of a full service luxury condominium property in Vail, Colorado. Develop and maintain relationships with Owners and guests, staff, support departments, vendors, contractors and the Executive Board of Directors. • Support and oversee four timeshare properties, representing roughly 12,000 owners. Coach and direct General Managers in fiduciary responsibilities, the marketing of both real estate sales and rental programs, personnel development and the management of owner assets. • Direct and manage Homeowner's Association operating and replacement reserve budgets, maximizing efficiencies and controlling homeowner dues. Regularly facilitate meetings of the respective Board of Directors to review and assess financial information and to effectively propose changes in procedures or development of new services that achieve Board goals. • Managed the requests for proposal, subsequent demonstrations and vendor negotiations of new reservations and point -of -sale software systems at several locations. Led transition teams through discovery, installation and setup, conversion of data and implementation of systems, maximizing utility and minimizing errors. • Developed and implemented time - management and inventory control processes in both hotels and restaurants that increased departmental performance, resulting in the capture of incremental revenues coupled with a reduction in associated costs. Strategic Development • Introduce training programs that provide opportunities for personal growth, cultivating a culture of respect and improving staff morale, and achieving the best departmental tumover rates. Coach team members effectively by encouraging fun and creative work environments with a focus on superior service by introducing award and challenge programs that consistently validate staff successes. 12/20/2011 5 -2 -5 Jeff Andrews P.O. Box 6831 Avon, CO 81620 CeII: 970.390.3100 Stratealc Develooment (cont.t • Proposed and achieved Homeowner approval of several capital improvement projects totaling $3.5MM. Worked closely with designers, contractors, community officials and stakeholders. Developed cash flow projections and maintained schedules with contractors and suppliers to execute capital expenditures within budgetary and time constraints. • Facilitated the growth of interval resale markets for sold out luxury fractional ownership properties, generating demand through increased exposure and improved client relationships, as well as building value for both new and current homeowners. • Created a previously unrealized revenue center in an underutilized portion of a restaurant facility by developing a banquet sales program that had incremental revenues of $200,000 In the first year of service, and $1,400,000 over five years. • Assisted in the development and implementation of a weekly profit and Toss system that allowed a multi -unit Food & Beverage organization to rapidly discover and fix associated cost problems, improving net income margins from 9% to 13% on $1.5 miilbn in annual revenues in the first year. PROFESSIONAL HISTORY Director of Timeshare Operations, East West Resorts 2010 - present General Manager, Vail Spa Condominiums, East West Resorts 2008 - present General Manager, Poste Montane Lodge, East West Resorts 2001- 2008 General Manager, Columbine Mountain Restaurant Management 1997 - 2001 Restaurant Manager, Franchise Opening Team, Pour La France Cafe & Bakery 1994 -1997 Executive Chef, Director of Catering, La Pinata Restaurant/Snowrnass Catering 1989 -1994 Various Restaurant Line & Management Positions, Boulder Colorado 1982 -1989 EDUCATION B.S. Finance, Graduated 1998, University of Colorado at Denver Business School PROFESSIONAL AWARDS AND AFFILIATIONS Recipient — Registered Resort Professional (RRP), American Resort Developers Association Recipient — Certified Hotel Administrator (CHA), American Hotel and Lodging Association Candidate — Certified Manager Community Associations (CMCA), Community Assn. Institute REFERENCES AND SALARY HISTORY AVAILABLE UPON REQUEST 12/20/2011 5 -2 -6 To whom it may concern, am applying for the open seat on the Vail Local Marketing District Advisory Council. 1 believe my prior experience on other TOV boards gives me a unique understanding of the town's goals and marketing strategies. look forward to the opportunity of an interview with the town council. (, Sincerely, David hapin .,, ,V4,,,( 414, - C11 0 - 1' /9 Up'itg-foca5.-ti ,ve1 " 5 -2 -7 co ioRAx MOU &PRESS December 9, 2011 Ms. Lorelei Donaldson Town Clerk Town of Vail chE 75 South Frontage Road Vail, CO 81657 RE: Vail Local Marketing District Advisory Council Position Dear Ms. Donaldson, Please consider my application for a fourth term with the Vail Local Marketing District Advisory Council. During my past three terms I have held a leadership position serving as Treasurer for the council. I have been a resident of the Vail Valley for twenty years serving eighteen of those years in the Hospitality Sales & Marketing industry. I am currently the Director of Sales & Marketing for Colorado Mountain Express. CME services resort transportation for all the Vail lodging properties, locals and second homeowners from both Denver International and Eagle County Regional airports. Prior to my current position I spent two years as Area Director of Sales & Marketing for the RockResorts Vail Collection with oversight of four hotels. Previous to that 1 spent four years serving as Director of Sales & Marketing at the Vail Marriot, two years as Director of International Sales & Marketing for Vail Resorts, Inc. and eight years in a sales & marketing capacity at The Lodge at Vail. I am passionate about hospitality sales and marketing and 1 strongly support tourism in Vail. In my current role I have had great success driving destination and overnight visitation to Vail. Moving forward I will continue that focus with the other members of the advisory council. Over the past six years with the VLMDAC I have demonstrated professionalism, dedication, and commitment to the success of marketing Vail during the non - winter months. I am proud of the results the council has been able to collectively deliver in a challenging economic environment. I welcome the opportunity to interview with the Vail Local Marketing District for this appointment. Sincerely, Jon y MAILING: PO Box 580 • Vail, CO 81658 SHIPPING: 0331 Metcalf Road • Avon, CO 81620 PHONE: 800 - 525 -6363 a 970- 949 -4227 hut: 970- 949 -5032 a EMAIL: info@cmex.com. 5 -2 -8 Jamie Wilson Gunion Community At-Large VLMDAC Representative 1819 Meadow Ridge Road, Unit E, Vail, Colo., 81657 970 - 331 -5568 December 13, 2011 Vail Town Council, Attn. Lorelei Donaldson, Town Clerk 75 S. Frontage Road, Vail, Colo., 81657 Dear Vail Town Council, It has come to my attention my position on the Vail Local Marketing District Advisory Council ( VLMDAC) is up for reappointment in December 2011. Please accept my letter of interest and qualifications for reappointment to the VLMDAC. As a member of the VLMDAC since May 2008, I have experienced first-hand the importance of marketing Vail, no matter the economic circumstances or season. During my time on the VLMDAC, I have gained a solid understanding of the VLM DAC's role in the community and value and embrace its mission in strengthening Vall's economy during the summer and shoulder seasons, May through October. I feel fortunate to be a part of the VLM DAC's new and ongoing marketing initiatives, which have resulted in numerous successes. Key highlights include watching the Town of Vail experienced one of its best sales tax collection summers on record in 2011 with lodging occupancy remaining strong throughout the sum mer, as well as coordination with the Com mission on Special Events to market Vail's special events resulting in increased event attendance during the Teva Mountain Games, Vail America Days, Bravo! Vall Valley Music Festival, and the Vail Farmers' Market, to name a few My familiarization with the VLM DAC's promotional and marketing initiatives is important and, by being reappointed to the VLMDAC, as a group we'll be able to maintain forward progress to ensure Vail maintains its world -class reputation and is the number one summer destination for vacationers. In addition, as Marketing Director for the Vail Recreation District (VRD), my appointment on the VLM DAC has created continuity between the V LMDAC and the VRD. I feel strongly that the VRD's activity components are important tools that can be used by the VLMDAC to successfully market and subsequently attract visitors to Vail during the summer via the Vail Golf Club, Vail Tennis Center, Vail Nature Center, Dobson Ice Arena, the VRD's youth - oriented summer camps and other programs. During my time on the VLMDAC, new collaborations have been created between the VRD and VLMDAC in an effort to increase economic vitality in Vail, not only during the summer, but year - round. With more than 13 years of resort communications and marketing experience, 11 years focused within the Town of Vail, I'm confident in my ability to continue to deliver valuable input, ideas and results as a member of the VLM DAC. I have witnessed and contributed to the impressive marketing efforts of the VLM DAC and know that by wo rking together with all stakeholders in the community, the VLMDAC can continue to elevate the presence of Vail as a top vacation destination. 12/20/2011 5 -2 -9 As a Gypsum native and Vail resident for nearly 13 years, I firmly believe Vail is an amazing place not only to live, work and play, but also to visit. Professionally and personally, I enjoy all that Vail has to offer and I ook forward in continuing to share it with our residents and visitors alike. I would be honored to continue to be a mem ber of the VLMDAC and I thank you for your consideration. Sincerely, Jamie Wilson Gunion Town of Vail Resident/Com munity -at Large VLM DAC Representative VRD Marketing and Communications Director Enc. Resume 12/20/2011 5 -2 -10 JAMIE WILSON GUNION 1819 Meadow Ridge Road Unit E Vail, Colo. 81658 Phone: 970 - 331 -5568 E -mail: jwgunion@gmail.com SUMMARY • Experienced public relations and marketing professional with excellent communication, presentation, interpersonal and project management skills. • Experience with Adobe InDesign, Microsoft Word, Microsoft Excel, Adobe Acrobat, Photoshop, HTML, PowerPoint, Facebook, Twitter. • Accomplished in handling multiple projects from inception to completion within deadlines and working effectively under pressure. • Detail oriented with strong work ethic and professional demeanor. • Exceptional writer, strategic and creative thinker and problem - solver. PROFESSIONAL EXPERIENCE MARKETING DIRECTOR VAIL RECREATION DISTRICT APRIL 2008 TO CURRENT JAN. 2006 TO JAN. 2007 • Directly responsible for all aspects of marketing and public relations for the Vail Recreation District (VRD), which includes the Vail Golf Club, Vail Tennis Center, Vail Gymnastics Center, Vail Nature Center, Dobson Ice Arena, VRD Sports (adult recreation leagues, youth sports camps, running and mountain bike races), Vail's Imagination Station and VRD Youth Services (youth summer day camps, after school programs and preschool programs). • Management of marketing budget to include oversight of a graphic designer and website manager. • Notify Vail Valley residents and guests of VRD activities and programs through creation and copy editing of all advertisements; collateral including brochures and rack cards; management and upkeep of the website; online news distribution system for press releases, weekly updates and quarterly newsletters; and social media outlets including Facebook, Twitter and Youtube. • Creation of the VRD's online news distribution system from 100 email subscribers to 12,000 online subscribers within three years. • Vail Local Marketing District Advisory Council Member, responsible for directing marketing for the Town of Vail's 1 percent lodging tax used for summer marketing of Vail. Advisory members are appointed by the Vail Town Council to oversee $1.4 million in advertising dollars including design and content on www.vall.com, special promotions, photography and video assets and more. • Member of the USA Pro Cycling Challenge Marketing Committee in 2011, whose efforts and strategies helped put Vail and Avon on the map as two of the best locations to view the race, stay in the area and experience the festivities of the Pro Cycling Challenge • Serving on the Vail Beaver Creek 2015 World Championships Festival Committee, which will help event organizers identify and create a plan for celebrations surrounding the World Championships. SPECIAL PROJECTS MANAGER TOWN OF VAIL GOVERNMENT APRIL 2005 TO APRIL 2008 • Town of Vail representative on the 1 -70 Coalition, a group of more than 30 political jurisdictions working on solutions for traffic management of the 1 -70 corridor. Responsible for forming the public relations committee and chairing that committee from 2006 to 2008 to include organization of public relations meetings, creation of www.i70solutions.orq, creation of a logo, creating speaking points, posters, rack cards and informational pieces for 170 users. o Creation of a communications plan for Forest Health Communications to address the mountain pine beetle epidemic. Created speaking points, website information, photography, newsletter and informational booklet shared with Vail residents and local and regional media about the importance of defensible space and FireWise. O Development and organization of the Vail 2020 Strategic Plan, a document approved by the Vail Town Council and currently being used by the organization to work on short and long -term goals for the town. 12/20/2011 5 -2 -11 • Organization of the seasonal What's Happening Vail marketing material including updates in online newsletters, signs placed strategically around Vail and coordination of the town's event calendar. • Assisted with Crisis Communications and acted as lead Public Information Officer when needed on incidents such as 2005 airplane crash on 1 -70, gasoline hazardous spill on 1 -70, local wildfires and various road closures. • Job - shared with the Vail Recreation District in 2006 to include creation of the organization's first- ever communications plan, organized all marketing and communication for the organization, created the VRD's first annual report, designed and created copy for advertisements and brochures, press releases and other communications tools. • Creation of the Town of Vall's Economic Development Plan, which incorporated communications and advertising strategies for Vail's Billion Dollar Renewal . PUBLIC RELATIONS MANAGER COPPER MOUNTAIN RESORT/ INTRAWEST COLORADO JAN. 2003 TO MAY 2005 • Directly responsible for creation and implementing Copper Mountain Resort's long and short-term messaging including communications strategies, programs and systems that supported Copper Mountain Resort's mission, goals and objectives. • Built relationships with local, regional, national and international media and opinion leaders, while delivering key messaging via media outlets. • Responsible for development and implementation of strategic winter and summer public relations plan targeting national, regional and local medias. • Planned and coordinated summer and winter media familiarization (FAM) trips for local, regional and national media, as well as hosted and managed film makers, athletes and top opinion leaders while delivering key messages ensuring each person returned home with stories of great adventure to be shared with readers, viewers and friends. • Managed Copper TV18 and Station Manager, an onsite communications source for news and information, plus a Public Relations Coordinator and five snow reporters. • Handled media for successful events including the 2005 Winter Gravity Games, plus annual events such as Copper Mountain Cyclefest, Sunsation and Copper Country. • Worked with media such as Freeskier Magazine, Outside Magazine, Kansas City Star, the Weather Channel, London Times, Sydney Herald, Skiing Magazine, Sid Magazine, New York Daily News and Australia Snowboarder Magazine. • Handled the resort's crisis communications COMMUNITY RELATIONS COORDINATOR/ WEB MANAGER TOWN OF VAIL COMMUNITY RELATIONS OFFICE DEC. 1999 TO JAN. 2003 • Directly responsible for managing website including overhaul and marketing of new site in 2002; strengthened ties to Vail's second homeowners through production of a monthly on -line newsletter, reinforced internal communications through production of a monthly on -line employee newsletter, notified Vall's constituents of govemment activities through creation of a weekly advertisement and quarterly newsletter, managed crisis communications and acted as Vail's public information as needed; managed award - winning, resort wide customer service program - program was named "Best Service Delivery" by the City-County Communications and Marketing Association in 2002; and assisted in launch of Vail's souvenir manhole covers resulting in extensive national coverage including CNN, USA Today, Reuters, the Associated Press, NBC's Early Today Show, Wall Street Joumal and National Public Radio. COMMUNICATIONS COORDINATOR VAIL VALLEY CHAMBER AND TOURISM BUREAU JUNE 2000 TO JUNE 2002 • Assisted in planning and organizing familiarization trips (FAM trips) for winter and summer media; promoted Vail as the "Ultimate Mountain Playground" through creation and editing copy of winter and summer vacation guides, press kits and wedding planning guides; successfully completed and launched an external website; and built support for chamber services through design and production of quarterly newsletter sent business members, plus a monthly on -line newsletter. EVENT COORDINATION 12/20/2011 5 -2 -12 EAGLE COUNTY FAIR AND RODEO JUNE 1999 TO NOV. 1999 • Worked with Eagle County Facilities Management staff to effectively coordinate the 60 Annual Eagle County Falr and Rodeo; marketing and advertising efforts for new grandstands resulted in sold out performances for all four - nights of the rodeo; recruited sponsor donations; coordinated over 15 volunteers during a nine -day period; and organized media luncheon and coordinated media interviews during the event. EDUCATION AND TRAINING B.S. IN JOURNALISM AND TECHNICAL COMMUNICATIONS AND POLITICAL SCIENCE, PUBLIC RELATIONS MINOR COLORADO STATE UNIVERSITY, FORT COLLINS, COLO. MAY 1999 ADDITIONAL Vail Valley Leadership Public Sector Participant February 2010 to Current ECO Trails Committee Member February 2010 to Current National Association of Sports Commissions Symposium Attendee 2009 Vail Local Marketing District Advisory Council Member May 2008 to Current National Recreation and Parks Association Conference Attendee 2008 Colorado Parks and Recreation Association Conference Attendee 2008 Vail Supervisory Training 2007 Vail Valley Partnership Marketing Advisory Member 2007 to Current Public Relations Chair of the 170 Coalition 2005 -2008 City- County Communications and Marketing Association (3CMA) Annual Conference Attendee 2001 2002 2003, 2005 Crisis Communications and Media Response Training 2003, 2005 to Current Stephen R. Covey Leadership Training 2003 Vail Valley Exploring Leadership Participant 2002 INTERNSHIPS TOWN OF VAIL COMMUNITY RELATIONS OFFICE MAY 1998 TO AUG. 1998 NATIONAL SPORTS CENTER FOR THE DISABLED JAN. 1998 TO MAY 1998 INTERESTS Telemark and Alpine skiing, mountain biking, running, cooking, reading and playing with my dog, Boones; Rock'n' Roll Half Marathon Participant 2010 and 2011; Moab Other Half Marathon Participant 2008 and 2011; Danskin Triathlete 2003, 2004 and 2005; and Fort Collins Half Marathon Participant 2003 and 2008. 12/20/2011 5 -2 -13 ROCKRESORTS November 10, 2011 Vail Town Council Attn: Lorelei Donaldson Town Clerk 75 S. Frontage Road Vail, CO 81657 Dear members of the Vail Town Council, I am writing this note to express my sincere interest in continuing my service to the Town of Vail as a member of the Vail Local Marketing District Advisory Committee. I have served four years on this committee and I am so proud of our accomplishments and it truly is an honor and privilege to work with such a great team of marketing professionals. I am committed to working hard over the next four years in generating and implementing new and exciting marketing strategies which will continue to grow tax revenues over both our shoulder and summer seasons. I also am incredibly excited about the passing of Ski Area Recreational Opportunity Enhancement Act and the opportunities it will bring to the Town of Vail while working closely with Vail Mountain in the months ahead. We have come so far over the last four years and I hope that you will allow me to continue to contribute to the future success of the Town of Vail as a member of the VLMDAC. Sincerely, Pete Hayda Regional Director of Sales & Marketing RockResorts Mountain Collection 12/20/2011 390 Interlocken Crescent Suite 1000 Broomfield, Colorado 80021 T 720 945 2490 F 303 404 6424 5 -2 -14 December 12, 2012 To: Vail Town Council Attention Lorelei Donaldson — Town Clerk My name is Patricia McNamara and I would very much like to serve on the VLMDAC. I have lived in Vail since 1983 and I am happy to say that I have spent the last 28 years working at the Sonnenalp Resort of Vail under the management of Mr. Johannes Faessler. The Sonnenalp has requested that I apply as a designee of the resort. I will be representing the Sonnenalp, not myself as an individual, on the Advisory Council. I know it is rare in my industry to have stayed with one company for my entire career in the hospitality industry, but this is what also makes me unique. Due to the duration of my time at the Sonnenalp, I have had the opportunity to work in many departments and positions, including: sales manager, reservations agent, and public relations and marketing director. My involvement in these various positions has allowed me to live and breathe Vail. I understand that this valley is a place for many guests to fulfill their passions; whether it's skiing and snow shoeing in the winter or golfing and biking in the summer. Moreover, I understand what it takes to market other important areas of interest such as retail, restaurants and spa. The connection between heads in beds and these other valuable sources of revenue are all of high importance to a guest overall experience in the Vail Valley. It is not just important to fill our bed base but equally important that guests find the Vail Valley rich of wonderful food and beverage venues, retail choices from clothing to activity equipment and enjoy the comfort of our many spas. I also represent the more independent type of lodge or hotel; with no affiliation to a chain or name brand. The Vail Valley has many hotels and lodges that are similar to the Sonnenalp, not only in size but in marketing efforts. We are small but effective in our marketing ideas of ways to bring guests to Colorado. The Sonnenalp has been in the Vail Valley for more than 31 years and is proud to have served our community in many areas such as our Sonnenalp Foundation, our yearly cancer golf tournament, and the hosting of our bicycle classic for more than 23 years. I am confident that my combination of practical work experience and solid educational experience has prepared me to make a valuable contribution to the Advisory Council. I received my college degree from the University of Northern Colorado in 1985. Due to the fact that I was raised in a military family, I spent many years in Germany and was given the opportunity to speak German and French. This exposure to a vast amount of cultural diversity has certainly leant itself on more than one occasion. I sat on the board of HSMAI as treasurer in the late 90's and also served as president of Destination Colorado for a 2 year term from 2007 -2008 as well as serving as their Past president from 2009 -2010. I have been instrumental in implementing programs such as creating a group direct mail piece and rebuilding of the website to fully achieve our goal: bringing more group business to our state. We are also a supporter of many Vail events such as Oktoberfest, Vail Restaurant Month, Snow Daze, Spring back to Vail and the Taste of Vail 12/20/2011 5 -2 -15 Over the years, I have dedicated a good amount of time in promoting Vail as the ideal resort destination. My mission has always been to sell Vail and the Sonnenalp, not just the resort alone. I have had the opportunity to travel world -wide to sell Vail and I understand how other similar resort areas do business. I very much enjoy presenting ideas; whether realistic or dreamlike, because this helps a committee to find programs that may and can work regardless of the restrictions that we sometimes place on new projects. Of course new programs take time to massage and grow and become successful on their own. However, my passion and patience allow me to stay the course. When I begin a project, I see it through from start to finish. In summary, after spending nearly 39 years in Vail, I can easily view the Vail Valley as a whole and sell all of its components, such as lodging, activities, and food and beverage outlets. For a better phrase, I like to think of myself as Vail's ambassador due to my passion for our valley and love of my job. Thank you for your time and consideration. • Siimmary of Patricia McNamara o 28 years of experience marketing Vail and the Sonnenalp Resort o Extensive experience in marketing and sales for Group, Medical, experiential travel, International and Leisure Travel o Broad range of responsibilities from hotel reservations, food and beverage, spa, events o Creative, budget maximizing emphasis as a smaller, independent resort o Involved and known in the Vail lodging and resort community o Effective committee participant HSMAI, Destination Colorado past president o Driven and passionate about what sets Vail apart My contact information is as follows: Patricia McNamara Sonnenalp Resort of Vail Director of Sales and Marketing 20 Vail Road Vail, CO 81657 W: 970 - 479 -5434 C: 970 - 331 -9537 F: 970 - 479 -5422 12/20/2011 5 -2 -16 Lorelei Donaldson From: Patricia McNamara <pmcnamara @sonnenalp.com> Sent Monday, December 12, 2011 5:03 PM To: Lorelei Donaldson Cc: Patricia McNamara Subject: RE: sonnenalp here Attachments: Pmac vlmdac.doc HI there Is it possible to apply for both positions? - if no, my choice would be for VLMDAC Many thanks for your assistance From: Lorelei Donaldson jmailto:LDonaldsonevailgov.coml Sent: Tuesday, December 06, 2011 10:18 AM To: Patricia McNamara Subject: RE: sonnenalp here Patricia, there are no applications. What I need from interested applicants, by next Tuesday, December 13 at 5:00 p.m., is a letter of interest and a one page resume. I have attached the public notices for each of these board for your review of what the requirements are to sit on each of the boards. Let me know if you have any other questions about the process or requirements orcontact Kelli or Sybill for specific questions regarding each board. (Their information is on the public notices/ Thanks! Lorelei) From: Patricia McNamara jmailto :pmcnamaraasonnenalp.coml Sent: Sunday, December 04, 2011 12:29 PM To: Lorelei Donaldson Subject: sonnenalp here Hi there Could you please send me an application for both positions for the Vail Commission on Special Events (CSE) and the Vail Local Marketing District Advisory Council (VLMDAC). Patricia McNamara Director of Sales and Marketing pmcnamara@sonnenalp.com Sonnenalp Resort of Vail A member of the Leading Hotels of the World Please visit us at www.sonnenalp.conj w: 970 - 479 -5434 c: 970 - 331 -9537 f 970 - 479 -5422 1 12/20/2011 5 -2- 17 40 IN. 4 FEARS Z . 10Q' 2151 N. Frontage Road Vail CO 81657 970 -476 -2420 December 9, 2011 Lorelei Donaldson Town of Vail 75 S. Frontage Road Vail CO 81657 Dear Lorelei and Town of Vail Council, This letter serves as my interest in serving the Vail community for another term on the Vail Local Marketing District Advisory Council (VLMDAC). I am interested and qualified to serve the VLMD for the following reasons: • I am a Vail business owner therefore I know first hand the importance of Vail's economic vitality. • I am a Vail property owner. We own two condominiums that house our staff therefore I am interested in maintaining and growing property values. • I represent the small and entrepreneurial businesses of Vail which is crucial to keeping Vail unique and diverse. • I offer 24 years of sales and marketing expertise in the Vail Valley, 20 years in the hotel business and 4 years working in our business. • I am involved and active with Vail's assets (Dobson Ice Arena, Vail Golf Course). • I am connected within the community due to my involvement personally and professionally. • I live here full -time and can commit to the time required, meetings and associated VLMD events. I rarely miss a VLMDAC meeting or event. • I am passionate about Vail! I have also attached my 2012 goals for VLMDAC, a summary of my experience, professional association and personal interests. I appreciate your consideration of my qualifications to serve Vail and the VLMD. Respectfully, Laurie Mullen 12/20/2011 5 -2 -18 Laurie Mullen Personal goals for VLMD in 2012 and future • Continue to collaborate and refine our mission with Commission on Special Events (CSE). Increase events, promotion, and criteria for funding events. • Focus on destination and international visitation. • Improve partnership focus, execution and overnight stays through our targeted pillars (health/wellness, sports /fitness and culture /arts) • Continue to serve as a liaison to the businesses of Vail and represent them • Deliver quantifiable results to the TOV business community Professional Experience • West Vail Liquor Mart, owner with Tom Mullen, 2008 - present. We have been owners in the business since 1994. • The Resort Company, Vail Valley and Steamboat Divisions, Director of Marketing, 2006 - 2008 • The Resort Company (The Charter, Lion Square Lodge, Montaneros), Director of Marketing 1998 - 2006 • The Charter at Beaver Creek, Director of Marketing, 1994 -1998 • The Charter at Beaver Creek, Director of Sales, 1992 -1994 • Lion Square Lodge, Sales Manager, 1989 -1992 Professional Organizations • Vail Local Marketing District Advisory Council (VLMDAC), Dec. 2005 - present • Vail Economic Advisory Council (VEAC) member, May 2008 - present • Vail Valley Partnership (VVP), Vice President of the Board, member • Bravo Vail Valley Music Festival, Board member • Vail Chamber Business Association (VCBA), member • Eagle Air Alliance (EAA), past Board member • Arts Culture & Entertainment (ACE) Committee member • Colorado Licensed Beverage Association (CLBA), member • Past President, Hospitality Sales & Marketing Association International (HSMAI), Vail Valley Chapter o National winner of 10 Adrian Advertising Awards (through HSMAI) o Winner of Salesperson of the Year (through Vail Valley Chapter) Personal Organizations • Vail Valley Cares, Board member • Mountain of the Holy Cross Lutheran Church, past Council President, Council member, Call Committee • Women's Foundation of Colorado, past Committee member • Ducks Unlimited, Vail /Eagle County Chapter, past Committee member Personal Interests • Vail Twin Peaks Hockey member and past captain • Vail Recreation District (VRD & VEHA), Mini Mites and Mites Youth Ice Hockey assistant coach, 2006 -2009 • Outdoor recreation: alpine and Nordic skiing, snowshoeing, hiking, biking, soccer, golf, ice hockey 12/20/2011 5 -2 -19 Lorelei Donaldson From: Marty Suarez <marty @msn.com> Sent Monday, November 21, 2011 9:00 PM To: Lorelei Donaldson Subject Vail Local Marketing District Advisory Council Attachments: Marty Suarez Nov 212011.doc Hello Ms Donaldson, I am a Marketing /PR /Sales professional with 15 plus years of experience (11 in the Vail Valley) and would like to be considered for the Vail Local Marketing District Advisory Council. My approach to marketing is to build and retain a devoted customer base that will continually expand thru community nurturing and communications. I apply a mix of online and traditional marketing solutions to each project to meet specific goals. I have a longstanding reputation for managing relationships to exceed expectations and Pm bilingual (Spanish). My expertise is strategizing and managing large scale marketing efforts for the travel industry, managing local, national and international efforts. My credentials and experience make me an ideal candidate for the Vail Local Marketing District Advisory Council. I look forward to your response. Thank you for your time. Sincerely, Marty Suarez Marty Suarez @msn.com 970.331.4428 z 12/20/2011 5 -2 -20 MARTY L. SUAREZ 434 Gore Creek Drive, Vail Colorado 81657 Marty Suarez @msn.com Ph 970.331.4428 A senior marketing professional with 15+ years of executive leadership, marketing, brand strategy, campaign management, and direct communications experience. • Manage Sales Efforts • Media Relation • Marketing Plans • Collateral Creation • Marketing Programs • Budget Management • Strategy Development • Events Management • Search Engine Optimization • Client Relations • Search Engine Marketing • Media Buys / Placement • Content Management • Sponsorships • Social Media (Facebook, Google +, • Product Launch/ Re- Branding LinkedIn, Twitter, YouTube) • Vendor Relations • Website Development • Directing Production Teams • Public Relation • Presentation and Proposals Experience Joni Taylor & Company Real Estate- Vail, Colorado August 2010 - September 2011 Vice President,/ Operating Officer • Developed competitive strategy, sales, marketing, training, budgeting and community outreach for real estate startup. Oversaw production, advertising and programming for over $40M in active listings. • Create / maintain sales & marketing efforts (public relation, website Search Engine Marketing and Search Engine Optimization/ social media, direct mail, media placement, brand development, cross promotional efforts and lead generation, collateral, presentation and proposals) Borders Golf Group- Vail, Colorado December 2008 - Present Director of Business Development/ Sales & Marketing • Drive business development effort (B2B & B2C) — initiating and pursuing relationships from construction/ development to ongoing management for private, resort and public clubs • Managed Borders international efforts with Mexico, Belize and Panama - Fluent in Spanish Paramonte Private Residences/ Lodge & Spa in Cordillera- Cordillera, ColoradoApril 2008 - December 2008 Marketing & Sales Director • Developed ongoing communications strategies for presentations to national, regional and local media, brokers and prospects Cordillera Metro District & Property Owners Association- Cordillera, Colorado March 2006 - April 2008 Marketing Director • Created collateral, Website SEM/ SEO, media buy/ placement, sponsorships and special events that generated $170M plus in real estate sales for 2007 12/20/2011 5 -2 -21 Brightwater Club- Gypsum, Colorado March 2005 - February 2006 Marketing Director • Launched and implemented a $1.8M marketing budget • Created collateral, Website/ SEM, media buy/ placement, sponsorships and special events that generated $30M plus in real estate sales for 2005 (aver 100 custom home lot sales) Vail Valley Medical Center Foundation- Vail, Colorado May 2003 - March 2005 Development Manager • Worked to build development programs through donor relations, grants, special events (from intimate to 300/ 2,000 people) and annual/ capital campaigns Vail Resorts Management Company- Vail, Colorado July 1999 - April 2003 Senior Marketing Manager/ Beaver Creek Marketing Manager • Developed and implemented $1M annual summer marketing campaign for leading ski resort for more than three years • Created collateral, Website, sales efforts and special events to drive sununer revenues of $31M • Assisted in building international sister resort relationship between Beaver Creek and Lech Ziirs, Austria Buck Consultants- Atlanta, Georgia January 1998 - June 1999 Communications Manager /Production Manager Prudential Bank- Atlanta, Georgia July 1995 - December 1997 Communications Assistant /Project Coordinator Education Bachelor of Arts in Journalism and Advertising, University of Georgia — Athens, Georgia June 1994 Miscellaneous • Fluent in Spanish • Attention to detail • Advanced Microsoft Office Skills • Extremely organized • Excellent customer service • Team Player that can work independently • High energy, Self - motivated, Quick with a positive work ethic thinking References for Marty Suarez • Joseph Petrash, Managing Principal Borders Golf Group (970)376.0067 jbp @bordersgolfgroup.com • Greg Moffet, Tiga Advertising, and Town Council Vail, Colorado (970)476.8528 greg@busad.com o Ludwig Kurtz, Town Council/ Mayor of Vail, Colorado and Former Community Relations Director of Beaver Creek Resort Company (970)390.5088 ludik @comcast.net 12/20/2011 5 -2 -22 Vail Local Marketing District Advisory Council Meeting Attendance Summary 2002 Mar. Apr. May June July Aug. Sept. Nov. Dec. ATTENDED Beth Slifer YES YES YES YES YES YES YES YES YES 9 out of 9 Bob Llewellyn NO NO NO YES YES YES NO NO NO 3 out of 9 Chris Jarnot YES YES YES YES YES YES YES YES YES 9 out of 9 Christine Werner N/A N/A NO YES YES YES YES YES YES 6 out of 7 Greg Moffet YES YES YES YES YES YES YES NO YES 8 out of 9 Kenny Friedman YES YES YES NO YES NO NO NO YES 5 out of 9 Kelli McDonald N/A N/A YES YES YES YES YES N/A N/A 5 out of 5 Mia Vlaar N/A N/A YES YES YES YES YES N/A N/A 5 out of 5 Pam Stenmark YES YES YES YES YES YES YES YES YES 9 out of 9 Sally Hanlon YES YES YES NO YES YES YES YES YES 8 out of 9 Steve Rosenthal NO NO YES YES YES YES YES YES YES 7 out of 9 2003 Jan. Feb. Apr. May June July Aug. Sept. Oct. Dec. ATTENDED Beth Slifer NO YES YES YES YES YES YES YES YES YES 9 out of 10 Bob Llewellyn YES YES NO NO YES YES YES NO NO NO 5 out of 10 Chris Jarnot YES YES YES YES NO YES NO YES NO YES 7 out of 10 Christine Werner YES YES YES YES YES YES YES NO NO YES 8 out of 10 Greg Moffet YES YES YES YES YES YES NO YES YES YES 9 out of 10 Kenny Friedman YES NO YES NO NO YES NO YES YES YES 6 out of 10 Pam Stenmark YES YES NO YES YES YES YES YES YES YES 9 out of 10 Sally Hanlon NO NO YES NO NO YES YES YES YES NO 5 out of 10 Steve Rosenthal YES YES YES YES YES YES YES NO YES NO 8 out of 10 2004 Jan. (1) Jan. (2) Feb. Mar. Apr. May June July Sept. Oct. Nov. ATTENDED Beth Slifer YES NO YES YES YES YES YES YES NO YES YES 9 out of 11 Bob Llewellyn YES YES YES NO NO NO NO YES YES NO NO 5 out of 11 Christine Werner YES YES YES YES YES NO YES YES YES YES YES 10 out of 11 Greg Moffet YES NO NO YES YES YES YES YES YES YES YES 9 out of 11 Kenny Friedman YES YES NO YES NO YES YES YES YES YES YES 9 out of 11 Pam Stenmark YES YES YES YES NO YES YES YES YES YES YES 10 out of 11 Steve Rosenthal YES YES YES YES YES YES NO YES YES YES YES 10 out of 11 Andrew Karow YES YES NO YES YES NO YES NO YES YES YES 8 out of 11 Ian Arthur YES NO YES NO NO YES NO NO YES NO NO 4 out of 11 2005 Jan. Feb. Mar. (1) Mar. (2) May (1) May (2) Sept. Oct. Nov.(1) Nov.(2) ATTENDED Beth Slifer NO YES YES YES YES YES YES YES YES YES 9 out of 10 Bob Llewellyn YES YES YES NO NO NO YES NO YES YES 6 out of 10 Greg Moffet YES YES YES NO YES YES YES YES YES NO 8 out of 10 Kenny Friedman YES YES YES YES YES YES YES YES YES YES 10 out of 10 Pam Stenmark NO YES YES NO YES NO YES YES YES YES 7 out of 10 Steve Rosenthal YES NO YES YES YES NO YES NO YES YES 7 out of 10 Andrew Karow NO YES YES YES YES NO YES YES YES YES 8 out of 10 Ian Arthur YES YES YES NO YES NO YES NO YES YES 7 out of 10 12/20 201 1 5 -3 -1 Doug Brooks IN /A IN /A IYES INO INO INO IYES IYES IYES I 1 IN /A 1 4 out of 7 2006 Jan. Feb. March April May June July Aug. Sept. Dec. ATTENDED Beth Slifer YES YES YES YES YES YES YES YES YES YES 11 out of 11 Bob Llewellyn YES YES NO YES YES YES YES YES YES YES 10 out of 11 Chris Romer YES YES YES YES NO YES YES YES YES YES 10 out of 11 Diane Parks YES YES YES NO N/A N/A N/A N/A N/A N/A 3 out of 4 Greg Moffet YES YES YES YES NO NO YES YES YES YES 9 out of 11 Ian Arthur YES YES YES YES YES NO YES YES YES YES 10 out of 11 John Dawsey YES YES YES YES NO YES YES YES YES YES 10 out of 11 Pam Stenmark YES YES YES NO NO YES YES YES YES YES 10 out of 11 Rich TenBraak YES YES YES YES YES NO YES YES NO YES 9 out of 11 Laurie Mullen N/A N/A N/A N/A N/A YES YES YES YES YES 6 out of 6 2007 Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. ATTENDED Beth Slifer YES YES YES YES YES YES YES YES YES YES YES YES 11 out of 12 Bob Llewellyn YES YES YES NO YES YES YES YES YES NO YES YES 10 out of 12 Chris Romer YES YES YES YES YES YES N/A N/A N/A N/A N/A N/A 6 out of 6 Pete Hayda N/A N/A N/A N/A YES NO YES YES YES YES YES YES 7 out of 8 Greg Moffet YES YES NO YES YES NO YES YES YES NO N/A N/A 7 out of 10 Ian Arthur NO NO YES YES YES YES YES NO NO NO YES YES 7 out of 12 John Dawsey YES YES YES YES YES YES NO YES NO NO YES YES 9 out of 12 Pam Stenmark YES YES YES YES YES YES YES YES YES YES YES NO 11 out of 12 Rich TenBraak YES YES YES NO N/A N/A N/A N/A N/A N/A N/A N/A 3 out of 4 Laurie Mullen YES YES YES YES NO YES YES YES YES YES YES YES 11 out of 12 2008 Jan Feb March April May June July Aug Sept Oct Nov ATTENDED Beth Slifer YES YES YES YES YES YES YES YES YES YES NO 10 out of 11 Bob Llewellyn YES YES YES YES NO YES YES YES YES YES YES 10 out of 11 Pete Hayda YES YES YES YES YES NO YES YES YES YES YES 10 out of 11 Mark Gordon NO YES NO YES YES NO YES YES NO YES NO 6 out of 11 Ian Arthur YES YES NO NO NO N/A N/A N/A N/A N/A N/A 2 out of 5 Adam Sutner N/A N/A N/A N/A N/A N/A N/A N/A N/A YES YES 2 out of 2 John Dawsey YES YES YES YES YES NO YES YES YES YES YES 10 out of 11 Pam Stenmark YES YES YES YES YES YES YES YES YES YES YES 11 out of 11 Laurie Mullen YES YES YES YES NO YES YES YES YES YES YES 10 out of 11 Jamie Gunion N/A N/A N/A N/A YES YES YES YES YES YES YES 7 out of 7 John Monson YES YES NO YES N/A N/A N/A N/A N/A N/A N/A 3 out of 4 2009 Jan Feb March April May June July Aug Sept Oct ATTENDED Beth Slifer YES YES NO YES YES YES YES YES YES YES 9 out of 10 Bob Llewellyn YES YES YES YES YES YES YES YES NO NO 8 out of 10 Pete Hayda YES YES YES YES YES YES YES YES NO NO 8 out of 10 Mark Gordon YES YES YES YES YES YES YES YES YES YES 10 out of 10 Mia Vlaar YES YES YES YES YES YES YES YES YES YES 10 out of 10 Adam Sutner YES YES YES YES YES YES NO YES NO YES 8 out of 10 John Dawsey YES YES YES NO YES YES YES YES YES NO 8 out of 10 Laurie Mullen YES YES YES YES NO YES YES YES YES YES 9 out of 10 Jamie Gunion YES YES YES YES YES YES YES YES YES YES 10 out of 10 12/20/2011 5 -3 -2 2010 Jan Feb March April May June July Aug Sept Oct Nov Dec ATTENDED Beth Slifer YES YES YES YES YES YES YES YES YES NO YES YES 11 out of 12 Bob Llewellyn NO YES NO YES NO YES YES YES YES NO NO YES 7 out of 12 Pete Hayda YES YES YES NO YES YES NO YES NO NO YES YES 8 out of 12 Susie Tjossem YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12 Mia Vlaar YES YES YES YES YES YES YES NO YES YES YES YES 11 out of 12 Adam Sutner YES YES YES YES YES YES NO YES NO NO YES YES 9 out of 12 John Dawsey YES YES YES NO YES YES YES YES YES YES YES YES 11 out of 12 Laurie Mullen YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12 Jamie Gunion YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12 2011 Jan Feb March April May June July Aug Sept Oct Nov Dec ATTENDED Beth Slifer YES YES YES YES NO YES YES NO YES YES YES YES 12 out of 12 Skip Thurneau YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12 Pete Heyde YES NO YES YES YES YES NO YES YES YES YES YES 10 out of 12 Susie Tjossem YES YES YES YES YES NO YES YES YES YES YES YES 11 out of 12 Mia Vlaar YES YES YES YES YES YES YES YES NO YES YES YES 11 out of 12 Adam Sutner YES NO YES YES YES YES NO NO YES YES NO YES 8 out of 12 John Dawsey YES NO YES NO NO YES YES NO NO YES YES YES 7 out of 12 Laurie Mullen YES YES YES YES YES NO YES YES YES YES YES YES 11 out of 12 Jamie Gunion NO YES YES YES YES YES YES YES NO YES YES YES 10 out of 12 Beth Slifer 101 out of 108 (2002 - current) Bob Llewellyn 64 out of 96 (2002 - current) Christine Werner 24 out of 28 (2002 -2004) Greg Moffet 52 out of 62 (2002 - 2007) Kenny Friedman 30 out 40 (2002 -2005) Pam Stenmark 67 out of 74 (2002 - 2008) Steve Rosenthal 32 out of 40 (2002 -2005) Andrew Karow 16 out of 21 (2004 -2005) Ian Arthur 30 out of 49 (2004 - 2008) Doug Brooks 4 out of 7 (2005 only, resigned in Nov. 2005) Laurie Mullen 59 out of 63 (2006 - current) Chris Romer 16 out of 17 (2006 -2007) Rich tenBraak 12 out of 15 (2006 -2007) Pete Hayda 43 out of 53 2007 - current) John Dawsey 48 out of 56 (2006 - current) John Monson 3 out of 4 2008 Jamie Gunion 39 out of 41 (2008 - current) Adam Sutner 27 out of 36 (2008 - current) Susie Tjossem 23 out of 24 (2010 - current) Skip Thurneau 12 out of 12 (2011 - current) 12/20/2011 5 -3 -3 Suggested Questions for VLMDAC Candidates o What experience do you have in marketing? o What do you see as the primary role of the VLMDAC? o Have you been on any other TOV boards /committees? o How do you qualify for appointment to VLMDAC (homeowner /business owner ?) o What is your occupation? o How do you believe your appointment would benefit the VLMDAC? o What do you believe is Vail's strongest selling point in the non -ski season? o What is the biggest hurdle Vail must overcome in marketing the non -ski season? o How long have you lived /worked in Vail? o What do you believe is the most effective form of marketing Vail to potential guests during the non -ski season? o What role should events play in the marketing message? o Why do you want a seat on the VLMDAC? o Are you prepared to make the time commitment necessary to fulfill a position on the VLMDAC — monthly meetings for 3 hours; additional meetings as needed? 12/20/2011 5 -4 -1 Lorelei Donaldson From: Jeff Andrews <JAndrews@eastwestresorts.com> Sent Monday, December 12, 2011624 AM To: Lorelei Donaldson Cc: Kelli McDonald Subject VLMDAC Application - Andrews Attachments: VLMDAC Application Andrews 12.11.11.pdf Lorelei, Please accept the attached as letter of interest and application for selection to the Vail Local Marketing District Advisory Council. If after reviewing my information Council or Committee Members have any questions for me, please do not hesitate to call my cell. I have been attending VLMD meetings for several months, and have spoken with Kell! about contributing. If I am not selected to serve on the VLMD, please consider this an application to the CSE instead, as I have also made myself known to Sybill. Council's consideration of this application would be greatly appreciated. Sincerely, Jeff Andrews Jeff Andrews CHA/RRP General Manager 1 Vail Spa Condominiums Director of Ops., Timeshare 1 East West Resorts 710 W. Lionshead Cir. I Vail, CO 81657 Main: 800.441.5419 I Fax: 970.476.5548 Cell: 970.390.3100 iandrewst eastwestresorts.com I www.eastwestresorts.com The information transmitted in this e-mail is the property of East West Resorts, LLC and is intended only for the person or entity to which it is addressed and may contain confidential and /or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this In error, please contact the sender by responding to this a -mall and delete the material immediately. Nothing in this communication is Intended to operate as an electronic signature under law. For more information on East West Resort's privacy policy, please visit http://www.eastwestresort.com/orivacy-p530.asox 1 12/20/2011 5 -5 -1 Lorelei Donaldson From: LathamRJ @aol.com Sent Tuesday, December 13, 2011 3:54 PM To: Lorelei Donaldson Subject Jeff Andrews as Agent for Vail Spa Condominium Association Ms. Lorelei Donaldson Town of Vail As President of the Vail Spa Condominium Association Board of Managers, 1, Robert J Latham, hereby confirm that General Manager Jeff Andrews has been formally assigned agency to represent the members of this HOA in all matters as it pertains to the Town of Vail. Robert J. Latham, President Board of Managers Vail Spa Condominium Association 710 West Lionshead Circle Vail, Colorado 81657 319 560 7963 Cell 1 12/20/2011 5 -5 -2 I V FF 4 f0) $VAILSPA ' Vail Town Council • VLMDAC Selection Committee 75 $. Frontage Road Vail, p 81657 Decen1ber 6, 2011 Dba r Please dottept thlh letter as interest to serve on to Vail Local Marketing Dit lct Advisory Council. WO live in arguably the most beautiful locale in the world, and my wish Is for everyone to knout about it. As General Manager of Vail Spa Condominiums, a undo property in Llonshead• loan bring a unique perspeablre to the table by recognizing that it is vital to support activities and events that both promote tourism and have benefit for our homeowners. 'f-leying served Omer and Visitor clientele in high - country luxury environments for over twenty years, my family has Called the Vail Valley home Since 1998 I am currently seated on the Governmental Affairs Committee of the Colorado Hotel and Lodging Association, and seek tb contribute to local community growth and the extension of the TOWn of Val brand It would be an honer to jbin this group Of dedicated tornrimunity rnetnbers. If there are questions, or to arrange an interview, please call 970 390 3100. Your consideration Is moat appreciated, Je • rews 12/20/2011 5 -5 -3 .P\4013 VAILSp Stan Zemier, Town Manager Kelli McDonald, Economic Development Manager Town of Vail 75 S. Frontage Rd. Vail, CO 81657 December 6, 2011 Dear Mr. Zemler and Ms. McDonald, Please accept this letter as recommendation of consideration for Jeff Andrews to be appointed to the Vail Local Marketing District Advisory Council ( VLMDAC). Mr. Andrews has been the General Manager of Vail Spa Condominiums in Lionshead since fall of 2008, and has been with East West Resorts since 2001. As President of the Board of Managers of the Vail Spa Condominium Association, I confirm that we have given Jeff the authority to represent our homeowners in local community building efforts. We have every confidence that as part of such committee, he wi:; contribute to the continued improvement of Town of Vail marketing efforts to drive tourist and group business to the Vail Valley. Jeff always has the best interests of his owners and the community in mind, and we would like his efforts to have a wider reach. Please consider appointing Jeff Andrews to the VLMDAC. His service will be of great value to the community and to your local constituency. If you wish to discuss this recommendation, you may reach me by email or ceI phone at any time. Sincerely, Robert J. Latham President, Vail Spa Condominium Association Board of Managers 319 560 7963 Lathamrj @aol.com 710 West Lionshead Ciro e • Vac, Cao•ado 8' 65 • 1- 800 -441 -5419 • +970) 476 -0882 • Fax (970) 476 -5548 • www varspa.com 12/20/2011 5 -5 -4 Jeff Andrews P.O. Box 6831 Avon, CO 81620 CeII: 970.390.3100 CAREER OBJECTIVE: Executive Position in Resort or Hotel Management SUMMARY OF QUALIFICATIONS Twenty-five years of experience developing meaningful relationships in luxury resort environments including: Fifteen years as a restaurant manager with an exceptional record of creating high performance teams, facilitating business concept design and execution, enhancing revenue streams and improving net income margins. Ten years as a hotel manager driving revenues, controlling costs, growing service champions, and managing the operating budgets and capital expenditures for several Homeowners' Associations of varied stakeholders. PROFESSIONAL EXPERIENCE Operational Excellence • Effectively lead and support a team of twenty staff members in the day - to-day operations of a full service luxury condominium property in Vail, Colorado. Develop and maintain relationships with Owners and guests, staff, support departments, vendors, contractors and the Executive Board of Directors. • Support and oversee four timeshare properties, representing roughly 12,000 owners. Coach and direct General Managers in fiduciary responsibilities, the marketing of both real estate sales and rental programs, personnel development and the management of owner assets. • Direct and manage Homeowner's Association operating and replacement reserve budgets, maximizing efficiencies and controlling homeowner dues. Regularly facilitate meetings of the respective Board of Directors to review and assess financial information and to effectively propose changes in procedures or development of new services that achieve Board goals. • Managed the requests for proposal, subsequent demonstrations and vendor negotiations of new reservations and point -of -sale software systems at several locations. Led transition teams through discovery, installation and setup, conversion of data and implementation of systems, maximizing utility and minimizing errors. • Developed and implemented time- management and inventory control processes in both hotels and restaurants that increased departmental performance, resulting in the capture of incremental revenues coupled with a reduction in associated costs. Strategic Development • Introduce training programs that provide opportunities for personal growth, cultivating a culture of respect and improving staff morale, and achieving the best departmental tumover rates. Coach team members effectively by encouraging fun and creative work environments with a focus on superior service by introducing award and challenge programs that consistently validate staff successes. 12/20/2011 5 -5 -5 Jeff Andrews P.O. Box 6831 Avon, CO 81620 Cell: 970.390.3100 Strata!lc Development (cont.) • Proposed and achieved Homeowner approval of several capital improvement projects totaling $3.5MM. Worked closely with designers, contractors, community officials and stakeholders. Developed cash flow projections and maintained schedules with contractors and suppliers to execute capital expenditures within budgetary and time constraints. • Facilitated the growth of interval resale markets for sold out luxury fractional ownership properties, generating demand through increased exposure and improved client relationships, as well as building value for both new and current homeowners. • Created a previously unrealized revenue center in an underutilized portion of a restaurant facility by developing a banquet sales program that had incremental revenues of $200,000 in the first year of service, and $1,400,000 over five years. • Assisted in the development and implementation of a weekly profit and loss system that allowed a multi -unit Food & Beverage organization to rapidly discover and fix associated cost problems, improving net income margins from 9% to 13% on $1.5 million in annual revenues in the first year. PROFESSIONAL HISTORY Director of Timeshare Operations, East West Resorts 2010 - present General Manager, Vail Spa Condominiums, East West Resorts 2008 - present General Manager, Poste Montane Lodge, East West Resorts 2001 - 2008 General Manager, Columbine Mountain Restaurant Management 1997 - 2001 Restaurant Manager, Franchise Opening Team, Pour La France Cafe & Bakery 1994 -1997 Executive Chef, Director of Catering, La Pinata Restaurant/Snowmass Catering 1989 -1994 Various Restaurant Line & Management Positions, Boulder Colorado 1982 -1989 EDUCATION B.S. Finance, Graduated 1998, University of Colorado at Denver Business School PROFESSIONAL AWARDS AND AFFILIATIONS Recipient — Registered Resort Professional (RRP), American Resort Developers Association Recipient — Certified Hotel Administrator (CHA), American Hotel and Lodging Association Candidate — Certified Manager Community Associations (CMCA), Community Assn. Institute REFERENCES AND SALARY HISTORY AVAILABLE UPON REQUEST 12/20/2011 5 -5 -6 Lorelei Donaldson From: Bobby Bank <bbank @vailinfo.org> Sent Monday, December 12, 2011 727 AM To: Lorelei Donaldson Subject CSE Letter Of Interest Hi Lorelei Please accept this email as my application to reapply to the TOV Commission on Special Events. Thank you. Sincerely, Bobby Bank (970)476 -6171 1 12/20/2011 5 -5 -7 Lorelei Donaldson From: Janyce Brandon <janycebrandon@gmail.com> Sent Tuesday, December 13, 2011 10:55 AM To: Lorelei Donaldson Subject Application for CSE- Janyce Brandon Attachments: JanyceBrandon- resume- Dec2011.pdf Good morning Lorelei and Board Members, I am writing today to express my continued interest in joining the Commission on Special Events. Attached is my updated resume for the board to review. After applying last fall, I have experienced positive growth and change that I am excited to share with youl First, after much hard work through social media, marketing, and public relations, we are honored at Vail Dermatology to have been nominated as a finalist for the Vail Valley Partnership's Success Award: Business of the Year. Hopefully in February I can edit that to say "selected as the Business of the Year" 1 Next, I cannot express my level of excitement to have been named as the new supervisor for our soon to open retail location, Skin by Vail Dermatology located in Vail Village near Checkpoint Charlie. Not only will I be managing the store full time, but I will also continue my growth within the company by having my media office located within the store. From there, I will continue to oversee the growth and innovation of the online branch of Vail Dermatology. Finally, and most importantly, is the support I am receiving from Tom and Karen Nern, M.D., owners of Vail Dermatology. They have expressed their encouragement for me to continue my work in areas of interest such as Events, Public Relations, Social Media, and Internet Marketing. When I asked if making time to be on the Commission would be a problem, they responded with "You have our full support, and you will not have to worry about making time since you will be the one making the schedule! ". Last time I expressed my interest in being appointed to the Commission to further my education and experience, and that has not changed. I take advantage of my positions with Vail Dermatology and as a snowboard instructor to speak with visitors and locals to get their true feelings on events, businesses, and to ask what they would like to see for the future of Vail. I believe that this makes me a great potential candidate. Thank you for your consideration, and please feel free to contact myself or any of my supervisors for more information. Have a wonderful dayl Janyce M. Brandon janvicebrandonla)email.com 970 - 445 -0851 1 12/20/2011 5 -s -s Janyce M. Brandon PO Box 202, Edwards, CO, 81632 - 970 - 445 -0851 - ianvicebrandon@amail.corrt Objective: to become appointed to the Town of Vail Commission on Special Events (CSE) Education: Colorado State University, Bachelor of Arts 2008 Tehnical Joumalism, Public Relations concentration Skills and Abilities: • Providing exceptional customer service to locals and visitors to the Vail Valley. • Event coordination beginning with creative concept, through fruition, and complete with event surveying and extensive evaluation to improve the event in the future. • Written and developed Public Relations campaigns that include research and planning, action plans, and advisement on maintaining the PR Plan. • Ability to create media materials such as news releases, articles with digital media prepared, media message outlines, and copy. • Computer skills: desktop publishing (creating marketing materials such as brochures and concert posters), graphic design, Microsoft Office, and more. • Works very well under pressure such as tight deadlines, changing event plans, and research to results projects. • Communications: intemet marketing campaigns, public speaking, and social media experience. Work History: Skin by Vail Dermatology- Finalist for VVP Success Award: Business of the Year Vail Store Supervisor, Media Assistant • Recent promotion to store supervisor for our newest retail store in Vail Village. • Responsible for taking care of both seasonal and permanent customers with their satisfaction being our primary concem. Provides information and recommendations for products and dermatological procedures. • Created and currently maintain our Social Media campaign, email marketing campaign, and work closely with advertising director on events, sales, and informational collateral. • Professional work ethic and consistently positive attitude with goals to continue my career growth with the company. • Manage the online branch of our company that provides access to our Vail company from around the world. Increased sales exponentially without a budget by using word of mouth marketing. Vail Resorts Adult Snowboard Instructor- Part Time • Teach beginners how to snowboard from the very basics, and more importantly keep them motivated while being on the top of a snow covered mountain for the first time in their lives. • Share my passion and love for being a member of the Vail community and invite clients to retum during every season of the year. • Provide a positive attitude and a dependable worker who is happy to help as needed. 12/20/2011 5 -5 -9 The Club at Cordillera Office Assistant and Club Concierge • Provided office support for Golf coordinators, marketing managers, and each of the Club's restaurant. • Maintained Club member's only web page updates for events, Club communications, and assisted with newsletter content. • Maintained personable concierge services while getting to know Club members. Rocky Mountain Vacation Rentals Communications Intern • Managed public relations efforts in the form of Social Media, various events, and the growth of the business development team (recruited intems from across the nation). • Managed a continuation of previous efforts to bring culture and diverse clients to the Vail Valley. Was tasked with the event "Vail Gay Ski Week" where my team was able to throw a week long event with 400 attendees, numerous sponsors, and gain many valuable relationships with the local community. Boyd Lake State Park Event Coordinator, Volunteer Manager • Responsible for all aspects of planning and implementing the 2009 Summer Concert Series. From reviewing bands to supervising concerts and special events. • Marketing included newspaper interviews, photography, creation of all marketing materials including t -shirts and posters. • Had a successful Summer Concert Series where thousands came to visit the State Park and over 25 bands played with a $2,000 budget to hire them with. Series included a guitar competition and "Back to School Blues" where six bands played on the last weekend before students returned to school. • Managed a group of 136 volunteers for a special event which was a part of the Colorado State Parks 50th Anniversary. • Managed 20 summer -long camp hosts who assisted with each event, word of mouth marketing, and the creation of lasting relationships who campers expect to visit with every year. Professional references: available upon request. Personal: My love for outdoor activites includes hiking, biking, rafting, concert going, and keeping an overall active lifestyle. I moved to the Valley for an intemship, and have since realized it is my home where I can be who I want to be and continue to find inspiration in the atmosphere Vail provides. You can find me at work and then at play with my dog, Piggy. Please feel free to ask me questions, as I enjoy a good conversation with all visitors and locals alike. 12/20/2011 5 -5- 10 December 2, 2011 Dear Town Council Members I would like to express my intention to apply for another term on the Commission on Special Events. It has been an incredible honor and experience to serve the Town of Vail in this capacity and I would like to continue for another term. Over the last two years I have learned a great deal about how important it is to get involved in our local government. Being on the CSE has made me a more committed and enthusiastic resident of Vail. I am proud to live and work in Vail. The Commission on Special Events has seen many changes in my first term. Our collaboration with the Vail Local Marketing District has made us a stronger group. We now have access to more information and valued opinions. I believe our funding strategies reflect our renewed outlook on special events. As a business owner, I see the incredible impact that events can have on our town. I believe it is important to fund new iconic events that will have the ability to eventually be self-sufficient. I also value the small intimate events that are so important to our guests. Our slow season is diminishing in part because of the Town Council's commitment to special events. I would love the opportunity to continue to serve the Town Council and Vail on the Commission on Special Events. I hope you will consider my application for a second term. Sincerely Jenn Bruno 12/20/2011 5 -5 -11 December 2, 2011 Dear Town Council Members I would like to express my intention to apply for another term on the Commission on Special Events. It has been an incredible honor and experience to serve the Town of Vail in this capacity and I would like to continue for another term. Over the last two years I have learned a great deal about how important it is to get involved in our local government. Being on the CSE has made me a more committed and enthusiastic resident of Vail. I am proud to live and work in Vail. The Commission on Special Events has seen many changes in my first term. Our collaboration with the Vail Local Marketing District has made us a stronger group. We now have access to more information and valued opinions. I believe our funding strategies reflect our renewed outlook on special events. As a business owner, I see the incredible impact that events can have on our town. I believe it is important to fund new iconic events that will have the ability to eventually be self-sufficient. I also value the small intimate events that are sQ important to our guests. Our slow season is diminishing in part because of the Town Council's commitment to special events. I would love the opportunity to continue to serve the Town Council and Vail on the Commission on Special Events. I hope you will consider my application for a second term. Sincerely Jenn Bruno I q 5/11414A"/(41/(....l—_. 12/20/2011 5 -5 -12 To whom it may concern, 1 am applying for the open seat on the Town of Vail Commision on Special Events. I believe my prior experience on the board gives me a unique understanding of the town's goals, expectations of the business community and alignment with the VLMD. 1 appreciate and look forward to the opportunity of an interview before the town council. Sincerel .,avid hapin (7) (IOC c22i4cQ$z 1119t 12,20,2011 5 5 .13 Lorelei Donaldson From: Barry Davis <barry@bolvail.com> Sent Monday, December 12, 20114:46 PM To: Lorelei Donaldson Subject Open seat on CSE Lorelei, I am very interested in serving the town as a member of the Commission on Special Events. I have followed the CSE's actions over the years and I feel like this is something I would be a good fit for. As a small business owner in Vail I understand the importance of quality programming in our town. The right mix of programming and events is what brings new guests, entertains returning visitors, and keeps them coming back. I believe that the CSE has the power to energize our town's economy from the top down. A variety of well chosen events throughout the year brings a wide assortment of people to sleep in our hotels, dine in our restaurants, and outfit themselves in Vail style. The quality of experience we have the ability to provide, marrying great events with the perfect location, is what makes guests return for year after year. With my experience in hospitality and a passion for Vail I think I would be an excellent fit for this board. Vail is my home. It's where my business is, where I will raise my family, and the entire town's success is extremely important to me. I understand the time commitment that would be required of me, and would eagerly accept if I was asked to serve my town as a member of the Commission on Special Events. Thank you, William 'Barry" Davis 970.331.7966 Barry@bolvail.com 12/20/2011 5 -5 -14 Lorelei Donaldson From: James Deighan <JDeighan @gohighline.com> Sent Tuesday, December 13, 2011 4:57 PM To: Lorelei Donaldson Subject CSE Candidate I would like to submit a recommendation to appoint Barry Davis as a new member of the CSE. I have known Barry for many, many years, and his event, marketing and experiential savvy makes him an ideal fit for the position. The fact that he is a business owner and resident of Vail adds to his involvement and passion for our community. I have seen first hand the active nature he has exuded in giving back to our community. Barry brings a very refreshing attitude to the table, one which I believe is very much needed. Sincerely, James Deighan James Delghan Partner HighMe Sports & Entertainment 12 Vall Rd., Suite 500 Vail, CO 81657 970.478.8797 x 102 - o 970.331.5312 - c 1 12/20/2011 5 -5 -15 Lorelei Donaldson From: Faulconer, Allison < afaulconer @destinationhotels.com> Sent Tuesday, December 13, 2011 9:05 AM To: Lorelei Donaldson Subject Letter of Interest for CSE Board Position Attachments: Allison L Faulconer.docx December 12, 2011 Dear Ms. Donaldson, I am submitting my letter of interest to join the CSE Board. Please regard this letter and resume submission as my formal application. I am a hard working, loyal employee who takes great pride in her work. I am a perfectionist, a forward thinker, and a challenge is my greatest motivation. I welcome and have a strong aptitude for customer relations, arguably my strongest quality and a valuable asset in the ever - changing world of customer service industry. I have a lot to offer any organization that affords me an opportunity and places me in a challenging environment, for that is where I thrive. I learn very well on my own and I willingly and inevitably spend time outside of work developing skills to help me do my job more competently. I have 8+ years of professional experience within the Event Services industry. I am very well respected, in and out of the office, by my superiors, fellow employees, and customers. I am confident I would be equally successful and obtain the same level of professional and personal respect as a member on the CSE Board. I am eager to implement the breadth of knowledge I have gained through my experiences on the CSE Board. My event planning and fund raising experiences in the public, private and non - for - profit sectors has helped me to acquire strong working knowledge of event planning and the fund raising skills required to be successful on the CSE Board. In addition, I am an organized, self - motivated individual with a strong aptitude for new learning experiences and I would welcome the opportunity to work on the CSE Board. Attached please find a copy of my resume, which outlines my experiences and education in the fields of consulting, marketing, event planning and fund raising. I look forward to speaking with you to thank you in advance for your time and consideration. Sincerely, Allison Faulconer Senior Conference and Destination Event Manager Vail Cascade Phone: 970 -479 -1039 Fax: 970 - 479 -7025 afaulconer@destinationhotels.com 1 12/20/2011 5 -5 -16 ALLISON L. FAULCONER Phone: (970) 306 -1218 • E -mail: allielf0103 @yahoo.com SUMMARY OF QUALIFICATIONS Seasoned professional with over eight years of experience in creating, implementing and managing programs and projects. Strengths include: • Project Management • Event Planning • Customer Relationship Management • Strong Interpersonal and Communication Skills • Prioritization Ability • Multitasking Skills • Detail Oriented • Highly Organized PROFESSIONAL EXPERIENCE Vail Cascade Resort & Spa Senior Conference and Destination Event Manager December 2011 to Present Conference Services and Events Manager January 2007 to July 2008 • Consulted with clients to determine program strategy, objectives and communication • Created, reviewed and managed budgets, accounts receivables and accounts payables • Prepared and managed rooming lists, transportation manifests, menu selection, program set up and all additional meeting components • Acted as liaison to Audio Visual team, talent management, and client • Ensured the flawless execution of program via on site management • Captured $580,277 in food and budget revenue by managing and executing corporate meetings and social events • Generated over $101,000 in revenue through planning and executing destination management activities for groups including: themed events, transportation, dine - arounds and teambuilding activities Colorado Chautauqua Association August 2008 to November 2011 Group Sales and Meetings Manager Boulder, Colorado • Responsible for coordinating all logistics for Social and Corporate Events (contract negotiations, accounting, room set up, audio visual, menu selections, vendor coordination, accommodations and transportation). • Planned and executed 179 events in 2010 • Responsible for Private Events budget of $197,000. • Exceeded departmental revenue by 12% in 2008; 10% in 2009; and 2% in 2010. • Managed overall event calendar for Chautauqua Park. • Successfully increased group business for lodging by 30% in high season and 42% in off season in 2010. • Managed all aspects of Private Events Staff, hiring, training, and scheduling. • Generated over $101,000 in revenue through planning and executing destination management activities for groups including: themed events, transportation, dine - arounds and teambuilding activities Beaver Creek Group Sales September 2006 to December 2006 Office Manager/ Group Sales Coordinator Vail, Colorado • Responsible for all accounts receivables/payables for the Group Sales Office and handling all sales inquiries. • Executed and managed small programs of 10-40 people (social and corporate events) for 7 on- Mountain Venues 12/20/2011 5 -5 -17 Organon Pharmaceuticals April 2005 to June 2006 Corporate Meeting Planner Roseland, New Jersey • Managed and planned meetings and events for internal and external clients: Field and National Sales Managers, Clinical Development, Regional Directors, Managed Markets and International Division • Responsible for event budgets ranging from $30,000- $250,000. • Responsibilities included venue /site selection, contract negotiation, on -site client liaison, reconciliation of bills to ensure on time payment • Directly responsible for $89,000 cost savings from contract negotiations and travel planning • Responsible for logistical planning of events ranging from 30 to 2,500 attendees Muscular Dystrophy Association September 2003 to November 2004 Events Coordinator Scranton, Pennsylvania • Responsible for managing three Muscular Dystrophy Association sponsored diagnostic clinics • Planned and coordinated special events • Acted as liaison between MDA, patient families, clinic team members, vendors and other community - based organizations and assisted office team with special events and fund- raising programs • Prospected and solicited corporate sponsors, coordinated volunteer events and interacted with patient families • Improved educational fundraising programs by 100 %, generated over $100,000 in revenue • Directly involved In elevating a small field office (mostly rural communities) to the top 20% in the nation; met an annual budget of $875,000 • Responsible for the success of an annual event involving over 500 participants, 50 volunteers and grossing over $125,000, while keeping expenses below budget Cigna Healthcare July 2001 to September 2003 Analyst Project Lead for National and Middle Market accounts Moosic, Pennsylvania Pricewaterhouse Coopers, LLC September 2000 to July 2001 Client Services Consultant Bethesda, Maryland Radisson Hotel (Danmar Incorporated) April 1998 to September 2000 Front Office Supervisor Scranton, Pennsylvania EDUCATIONAL EXPERIENCE Bachelor of Science, Human Services and Counseling August 1999 University of Scranton Scranton, Pennsylvania PROFESSIONAL AFFILIATION Member of Meeting Professionals International and Professional Convention Management Association COMPUTER SKILLS Microsoft Office, Outlook, Delphi, lQware References furnished upon request 12/20/2011 5 -5 -18 ATTN: Lorelei Donaldson My name is Austin Gavlak, and I am very interested in volunteering for the Town of Vail Special Events Committee. I want to be involved with the committee so I can help give back to the community that has been so good to me. I have worked in event production all over the world, and have been a resident of Vail for the majority of the past 6 years. Over the course of my time here I have worked at a handful of fine dining restaurants, I proud to say that I am currently part of the Larkspur team. I love working there because of the emphasis they put on attention to every detail amongst a busy and hectic environment. I love working with teams to put on world class events, and I am confident I can be an asset to the Special Event Committee. I have worked on some local events recently with Scotty Stoughton, a former seat holder on this committee for 3 years, and I heard about this opportunity through him. I look forward to meeting with the current members, and the board, to discuss the potential of my involvement. 12/20/2011 5 -5 -19 Austin Gavlak 4221 Meadow Dr. #21 Vail, CO 81657 (817) 542 - 4965 Austin.Gavlak@Gmail.com PROFILE -Motivated individual with multitasking abilities and exceptional customer service orientation -Five years of experience in Vail - Seeking seat on Town of Vail Special Events Committee. EDUCATION Bachelor of Business Administration - May 2008 Abilene Christian University - Abilene, TX Concentration in Finance and International Business EXPERIENCE July, 2011 - Since and DC - - Ibiza, Spain August, 2011 Event Promotion, Production, and Coordination. Two of the top ten clubs in the world for live music as rated by multiple publications. • Produced and promoted multiple world class events from beginning to end. • Part of a team that produced a weekly event that consistently sold out amongst stiff competition. • Worked in every aspect of event planning including creation, marketing, and production May, 2011 - Plant Music - New York, NY Current Event Coordination / Production January, 2011 - The Woods - New York, NY June, 2011 Bartender • High volume bar and concert venue • Left on good terms to pursue music opportunity in Martha's Vineyard. October, 2010 - India and Nepal January, 2010 Photojournalism • Spent 3 months traveling Northern India and Nepal on a vintage British motorcycle. • Volunteered in Pushkar, Rajasthan, India. • Completed 3 week hike through the Nepalese Himalayas called the "Annapurna Circuit" October, 2008 - La Tour — Vail, CO August 2010 Waiter and Bartender • Recognized by management for dependability and quality customer service • Helped with La Tour tent for various food festivals and street events. July, 2008 - La Bottet:a — Vail, CO September 2009 Bartender • Promoted from server to bartender over the course of my work May, 2009 - Central and South America August, 2009 Photo Journalism • Spent 4 month in Costa Rica, Panama, Colombia, Ecuador, and Peru • Sailed from Panama City to Cartagena, Colombia via the San Blas Islands. PC SKILLS Proficient in Microsoft Word, Excel, Power Point, and Project Talented in Digital Video Editing and Production Proficient with Adobe Photoshop, Basic HTMUCSS, and Vegas Video HONORS & ACTIVITIES • Three year High School graduate in the Texas Scholar Program • Recipient of Halbert - Walling Foundation Academic Scholarship • Studied International Business in Oxford, England for a semester 12/20/2011 5 -5 -20 VA I L MOUNTAIN 715 West Lionshead Circle RESORT & SPA Vail, Coorado 81657 t 970.4764444 f 970.476.1647 ,»,arflott. www.vailmarriott.com December 12, 2011 Vail Town Council Attn: Lorelei Donaldson 75 South Frontage Road Vail, CO 81657 Dear Lorelei, It is with great interest and sincere excitement that I submit my name for consideration for the Town of Vail's Commission on Special Events (CSE). As the Director of Sales and Marketing for the Vail Marriott Mountain Resort, I believe strongly in the unique opportunity and responsibility of the CSE to grow Vail's economy and year -round brand. Likewise, at the Vail Marriott, we feel we have a responsibility to be a community partner and leader in supporting many of the events that the CSE works so hard to vet and ultimately fund. We have a long - standing history of taking the lead on supporting and hosting events such as the Vail Jazz Labor Day Party, Taste of Vail, USA Pro Cycling Challenge, Bravo! Vail Valley Music Festival and many more. I have been a part of the group sales team at the Vail Marriott for over a decade and have worked tirelessly during that time to support community - minded events. In my current role as DOSM of Vail's largest hotel, I am uniquely positioned to provide a top -level lodging perspective to the commission that may help in identifying and targeting groups and events that hold the best potential for driving occupancy and energy to the Town of Vail, which in turn will help strengthen the overall economy of the community. Additionally, I have first -hand experience in supporting Colorado tourism as I served on the volunteer board of Destination Colorado for three years, so I am educated and equipped to handle the various atypical challenges and commitments that a volunteer board demands. Most of all, I believe I have a duty to give back to a community that has given so much to me. My extensive background in Group Sales and Events, coupled with my 10 -years of experience in the Town of Vail's lodging industry/Community partner segment, will bring a distinctive view point to the CSE that I believe will strengthen the overall group and ensure that Vail's economy and year -round brand continue to mature and flourish. To support my consideration, I have enclosed letters from several community leaders and event directors. Th. o for your time and consideration, / / So I s y Kerstiens Director of Sales and Marketing Vail Marriott Mountain Resort 12/20/2011 5 -5 -21 VA I L MOUNTAIN 715 West Lionshead Circle Vail, Colorado 81657 RESORT &SPA t 970.476.4444 �-# 970.476.1647 amol i s www.vailmarriott.com December 12, 2011 Vail Town Council Attn: Lorelei Donaldson 75 South Frontage Road Vail, CO 81657 Dear Lorelei, It is with great interest and sincere excitement that I submit my name for consideration for the Town of Vail's Commission on Special Events (CSE). As the Director of Sales and Marketing for the Vail Marriott Mountain Resort, I believe strongly in the unique opportunity and responsibility of the CSE to grow Vail's economy and year -round brand. Likewise, at the Vail Marriott, we feel we have a responsibility to be a community partner and leader in supporting many of the events that the CSE works so hard to vet and ultimately find We have a long - standing history of taking the lead on supporting and hosting events such as the Vail Jazz Labor Day Party, Taste of Vail, USA Pro Cycling Challenge, Bravo! Vail Valley Music Festival and many more. I have been a part of the group sales team at the Vail Marriott for over a decade and have worked tirelessly during that time to support community- minded events. In my current role as DOSM of Vail's largest hotel, 1 am uniquely positioned to provide a top -level lodging perspective to the commission that may help in identifying and targeting groups and events that hold the best potential for driving occupancy and energy to the Town of Vail, which in turn will help strengthen the overall economy of the community. Additionally, I have first -hand experience in supporting Colorado tourism as I served on the volunteer board of Destination Colorado for three years, so I am educated and equipped to handle the various atypical challenges and commitments that a volunteer board demands. Most of all, I believe I have a duty to give back to a community that has given so much to me. My extensive background in Group Sales and Events, coupled with my 10 -years of experience in the Town of Vail's lodging industry/Community partner segment, will bring a distinctive view point to the CSE that I believe will strengthen the overall group and ensure that Vail's economy and year -round brand continue to mature and flourish. To support my consideration, I have enclosed letters from several community leaders and event directors. Th . o for your time and consideration, !' So ' p y Kerstiens Director of Sales and Marketing Vail Marriott Mountain Resort 7 7 12izoi2oi 1 —__ 7--- 5 -5 -22 A A M ' PRRTRERSNIP" The Chamber f Tourism Bureau. December 12, 2011 Vail Town Council Attn: Lorelei Donaldson 75 South Frontage Road Vail, CO 81657 Dear Vail Town Council Members, It is with great pleasure that I support the application that Sonny Kerstiens has submitted for the Town of Vail Commission on Special Events (CSE). I've had the opportunity to work directly with Sonny over the last four years and I am continually impressed with both his and the Marriott's commitment to the economic vitality of Vail. The most recent example of this was the Vail Marriott's (through the help of Sonny's efforts) lodging and event support of the USA Pro Cycling Challenge, which was critical for the overall success of the event. In working with Sonny on this important partnership, I can say with great confidence that his "Greater Good of Vail" mindset will be a perfect fit with the special needs of the CSE volunteer board. As the DOSM of Vail's largest lodge, Sonny has a unique lodging perspective that is vital to the continued success of the CSE — namely, being able to critically examine event applications to most effectively determine which events have the greatest potential to drive occupancy while supporting Vail's brand. Sonny "gets it" and his experience with group sales and recruiting events. He understands the Vail brand and understands the need for a variety of events throughout the year to help leverage the efforts of the CSE and the Vail Local Marketing District. Sonny has experience working on a volunteer board and if selected would provide a seamless transition to the CSE. I am confident that he would make for an excellent addition to the CSE in the coming years. Thank you, Chris Romer Executive Director Vail Valley Partnership PO Box 1130, Vail, CO 81658 www.visitvailvalley.com 12/20/2011 5 -5 -23 411 VAI L VALLEY MUSIC FESTIVAL December 12, 2012 JOHN W. GIOVANDO Commission on Special Events Executive Director Town of Vail 75 Frontage Road ANNE -MARIE McDERMOTT Vail, CO 81657 Artistic Director JACQUELINE TAYLOR To the board members of the Vail Commission on Special Events: Artistic Administrator BOARD OF TRUSTEES I submit this letter as a sincere and enthusiastic recommendation that Sonny Argie Tang Kerstiens join the Vail Commission on Special Events. The Bravo Vail Valley Chairman Music Festival has benefitted substantially from Sonny's commitment to the Cathy stone community and by his ability to generate creative solutions, as well as his positive Vice Chair ' can -do' attitude. Dan Godec Treasurer Vicki Logan Two years ago, I approached Sonny about the possibility of partnering with secretary the Marriott, with, frankly, tempered expectations. Now approaching our 25 Ron Baker Season Anniversary, we are thrilled to announce that the Marriott will be the official Jan Braman host of the New York Philharmonic in 2012 and beyond. Between requirements Jen Bruno from both the Bravo Festival and the New York Philharmonic, Bill Burns presented with a myriad of challenges, and has met them Sonny ly. This been Jan Coulson g y This new Tim Dalton partnership is largely due to Sonny, and for that I am grateful. Marijke de Vink Cookie Flaum Sonny is a great friend to the Bravo Festival, and with his exemplary Craig Foley leadership the Marriott and Bravo have become solid community Cell Folz pleasure to work with; tY partners. He is a Linda Hart P th; professional, helpful, visionary, and dedicated to excellence. ChrisJarnot I am confident that Sonny would bring exceptional leadership and community- Alan Kosloff building skills to the commission. Please do not hesitate to contact me with any Marion Laughlin questions. Rob LeVine Laura Marx Tony Mayer Sincerely, Shirley McIntyre _ ? Russell Molina Matt Morgan Michele Resnick Susan Rogel 111 K. Gauthier. Margaret Rogers Production Manager Byron Rose Vail ! V Bravoa Valle Terre Roubos y Music Festival Carole Segal Rachel Smiley Susan Suggs • Steve Virostek Betsy Wiegers 2271 N. Frontage Road W., Unit C,Vail, CO 81657 12/20/2011 970.827.5700 970.827.5707 877.812.5700 braiodvailgi usidestival.ore _ ________________ _________________ r ......._ „ di. , 3 1 ROCKRESORTS December 12, 2011 Dear Vail Town Council, It is a pleasure to write this letter of recommendation for Sonny Kerstiens, Director of Sales & Marketing for the Vail Marriott Mountain Resort & Spa. Sonny is applying for one of the current open positions for the Town of Vail Commission on-Special Events. I have had the opportunity to work directly with Sonny over the last 5 years and I cannot think of better candidate who would not only represent the Town of Vail but also the various lodges and merchants in promoting strong events In the months and years to come. Sonny has lived in the Vail Valley for 11 years and understands what type of events that have strong potential to generate new lodging revenues. He will represent the other members of the lodging community well as a member of the CSE. He has been a strong leader in his sales and marketing roles with the Vail Marriott and he would represent the Town of Vail well as a member of the CSE. I hope that you will strongly consider Sonny for this opportunity to serve the Town of Vail and it lodges and merchants in the months ahead. Sincerely, Pe H da Regional Director of Sales & Marketing RockResorts Mountain Collection 390 Interlocken Crescent • Suite 1000 Broomfield, Colorado 80021 T• 720 945 2490 F • 303 404 6424 5 -5 -25 TASTE OF VAIL e'evate your palate Vail Town Council Attn: Lorelei Donaldson 75 S Frontage Road Vail, CO 81657 Dear Council Members, I wanted to take the time to encourage you to look at the CSE board and ensure that we have a diverse group on the board. I feel strongly that Sonny Kerstiens will be a positive member of the board. I have worked with Sonny with the events I run and feel he will promote the Town and events very well. Sonny evokes a knowledge of the hotel system that I feel is needed on the board. Thank you for your time and look forward to seeing you all soon. Angela Mueller Taste of Vail Executive Director Vail Farmers Market 970 - 401 -3320 12/20/2011 5 -5 -26 At MPS LITIN AT VAIL December 12, 2011 Vail Town Council 75 South Frontage Road Vail, Colorado 81657 Attention: Lorelei Donaldson Town Clerk RE: Commission on Special Events Board Appointment Dear Town Council: It is a pleasure serving on the Commission of Special Events. This would be my third term and I am excited to work with such a collaborative group. I would like the opportunity to continue that work and be re- appointed. With the progress in the past year working with the VLMDAC and now having a council member sitting as an advisor the CSE will be able to move forward working with current event producers and looking for more iconic events to help define the Vail Brand. I am still an active member on Vail's Economic Advisory Connell, Vail Valley Partnership and the Meadow Drive Business Partnership. As a Director of two galleries in Vail, I consistently give to various charities and fundraisers to help improve the quality of life for others and our community. I participate in "what's going on in Vail ", I have a passionate sense of community and pride in seeing Vail develop quality events for residents and guests at a world class Ievel. I thank you for your consideratinn S' II AIIIAlt i s 4 • . y • J Kundolf Masters Gallery Vail — ! tor Resident 12/20/2011 5 -5 -27 Evan Puglia 963 Lionsridge Loop #525 — Vail, CO 81657 Phone: 214707 -2480 evan.puglia@gmail.com December 8, 2011 Lorelei Donaldso Town of Vail Commission Special Events 75 South Frontage Road, Vail CO 81657 Dear Mrs. Donaldso, I am very familiar with the Town of Vail Commission and the excellent reputation it has for producing top notch events. Many of these events have become a large part of why Vail has such a special place in my heart. Living across the street from Vail Mountain has been a second home to me since the age of 4 and my permanent residence for the past 6 years. Currently I am employed as a Broker Associate and Property Manager at Vail Realty and I also work part time as a local DJ/Producer. My strengths of relationship building and event planning are natural extensions of who I am and what I want to become. Some highlights of my qualifications include: • Responsible for the creation and development of marketing collateral for Vail Realty as well as all social marketing for my music events on (Facebook and Twitter) • Demonstrated strategic planning and follow through for all client functions, community outreach events, holiday parties, and B2B team building events • Sold over $650,000 in vacation rentals during the 10 -11 winter season and over $1.8 million in residential real estate. Over 6 years experience with all aspects of lodging and property management in the Vail Valley • Extensive music and festival knowledge as I have been a DJ and a volunteer for several events throughout Colorado • Responsible for managing the needs of over 160 clients and their property needs throughout Vail and Beaver Creek I would love the opportunity to speak with you further about the opportunity to contribute to the Special Events Committee. Within the next week I will follow up to see if there is a convenient time where we can discuss this matter further. Sincerely, Evan Puglia 12/20/2011 5 -5 -28 EVAN PUGLIA 963 LIONSRIDGE LOOP #525, VAIL CO 81657 PHONE: (214)707 -2480 E- MAIL:EVAN.PUGLIA @GMAIL.COM EDUCATION Abilene Christian University Abilene, Texas • BBA in Marketing and Management - Magna Cum Laude WORK EXPERIENCE December 2006 — Present Vail Realty Vail, Colorado Broker Associate and Property Manager • Demonstrated strategic planning and follow through for all client functions, community outreach events, holiday parties, and B2B team building events • Showed initiative by graduating valedictorian of the Armbrust Real Estate School while working full time ■ Sold over $650,000 in vacation rentals during the 10 -11 winter season and over $1.8 million in residential real estate • Responsible for creation and development of marketing and promotional collateral for senior brokers as well as all social marketing (Facebook and Twitter) • Created excellent customer service experiences by problem solving rental issues effectively, face to face and over the phone • Responsible for managing the needs of over 160 clients and their properties throughout Vail and Beaver Creek June 2006 — August 2006 Affiliated Computer Services Dallas, Texas Executive Corporate Marketing Internship ■ Developed, analyzed, and reported market research surveys and results to the CEO of a Fortune 500 company • Created PowerPoint presentations and marketing collateral for top management • Created company profiles for external recruiting websites • Worked with media relations director to compose press releases and track media May 2000 — May 2006 Brookhaven Country Club Farmers Branch, Texas Tennis Professional and Assistant Director of `All Star" Summer Tennis Camp ■ Motivated and taught members through private, group, and clinic lessons of all ages ■ Brookhaven was voted #1 Tennis Organization in America in 2003 by United States Tennis Association Magazine • Supervised and trained new employees • Developed promotional skills through weekly presentations to large parent audiences July 2003 — August 2003 CMD Services Duluth, Georgia Marketing Intern • Interned during the preparation and presentation of a fundraising "Tennis Legends Festival" for Juvenile Diabetes at the Racquet Club of the South • Involved in planning, set -up and miscellaneous tasks to ensure success • Helped raise over $100,000 with the help of marketing directors and celebrity guests 12/20/2011 Page 1 5 -5 -29 EVAN PUGLIA 302 HANSON RANCH ROAD VAIL CO 81657 PHONE: (214)707 -2480 E- MAIL:EVAN.PUGLIA @GMAIL.COM ACCOMPLISHMENTS AND ACTIVITIES ▪ Scholarship Athlete (2002 -2006) Starting player all 4 years of the nationally ranked ( #12 as of 2005) Abilene Christian University Tennis Team • Lone Star Conference All Academic Team (2004) Award chosen by a panel of coaches from different schools for a student who showed excellence on the court and also academically El Student Athletic Advisory Council (2003 -2006) Coordinated all marketing and advertising efforts for fundraising events (Toys for Tots, Hurricane Katrina relief, Make a Wish Foundation) O "Larry Fathere" Award (Spring 2004) Represents the Most Valuable Player as well as someone who has demonstrated the "spirit of ACU tennis" through leadership, energy, and a never quit attitude (sophomore year 2004). Went undefeated in division I and II in the spring of 2004. . Study Abroad (Summer 2005) Studied in Oxford England gaining international business experience and traveling throughout Europe 12/20/2011 Page 2 5 -5 -30 Tuesday, December 13, 2012 Dear Vail Town Council: I am devoted, both professionally and personally, to the needs of my community. As a Catering Manager at Four Seasons Resort Vail, I have witnessed firsthand the direct Impact of events bringing the businesses of our community together. From Iconic to special events, these occasions bring job security, education, and culture to our small mountain town. It Is essential that the Special Events council remain visionaries so that Vail can continue to be a world- renowned destination for another 50 years. With my seven years of lodging and hospitality experience, I am aware of how the town events directly affect the tourism in Vail. Our hotel partners and local business depend on national and world appeal. As a seasoned local professional, I believe my talents and experience can further develop our community's perception on effective events that ultimately can impact our own community. Being the member of a business that prides itself on acting as a whole, I can truly say that I am a team player. I am passionate about living in the Vail Valley, working in the events industry and giving back to a community that has brought me so much. I am dedicated to the evolution of this Valley and know that despite our slightly isolated location, the possibilities are limitless. With my experience, vision and drive, I believe my ideas will be well - mingled with the already existing members of the Special Events Commission. Please review my resume attached for more details on my professional experience. Should you have any questions, please feel free to contact me. I look forward to speaking with you as well as working with you In the future. Warm Regards, Rebec Ste n 970 -447 -8824 12/20/2011 5 -5 -31 Rebecca B. Steffen One Vail Road, Vail Colorado 81657. 970 - 477 -8824 • Rebecca.steffen @fourseasons.com WORK EXPERIENCE: Catering & Conference Service Manager, Four Seasons Resort Vail November 2010 - Present • Manager who participated in opening a Four Star Resort and initializing all catering aspects • Establishing the standards in banquets and catering sales to meet the company standards • Creating relationships with local non - profits to support community involvement w Partner with local event industry professionals to profit mixer grow social business in Vail- host a quarterly non- • Manage all aspects of the corporate group's gen • Participate in activities for the Vail Valley Partnership & Vail Valley Business W toment contact • Coll aborate with other organizations on resort's participation of local events - Pro Challenge Bike Race, Film Festival, World Alpine Ski Championships, Dance Festival, and Bravo • Build and nurture relationships with neighbor hotels in Vail and Beaver Creek Catering Sales Manager, Kessler Collection, Beaver Creek Lodge September 2009- November 2010 • Managed customer relationships in the planning and executing of events • Maintained an active role in the Vail Valley community groups and community service activities ty Y participating in various networking ° Liaison with the client and local vendors such as DMC's and wedding consultants • Upsold group programs by adding onsite meals and enhancing menus • Customized FAM tours to showcase the unique boutique property to Incentive Planners and International wholesalers • Oversaw the management of the banquet and reservations team • Strong partnership with Beaver Creek Sales and Service and other hotel partners in Beaver Creak Catering Sales Manager, Starwood Hotels, St. Regis Aspen Resort July 2008- September 2009 • Generated catering opportunities for a Four Star Resort • Managed Gala and fundraising events for high profile community organizations • Serviced prestigious group and catering opportunities • Created a new marketing plan to increase local catering revenue with an emphasis on the wedding market • Maintained an average meeting planner survey score of 4.94 out of 5 • Participated and organized networking events in Denver and the Roaring Fork Valley • Provided task-force assistance as a East group and catering sales manager at the Sheraton Denver South EDUCATION: Bachelor of Arts in Communication University of Cincinnati, Cincinnati, Ohio Completed August 2002 • Active in the University of Cincinnati Alumni Association 12/20/2011 5 -5 -32 Vail Town Council 12/1/2011 Attn: Lorelei Donaldson Town Clerk 75 South Frontage Road Vail, CO. 81657 Dear Town Council Members, I would like to submit my letter of interest to fill a ,position on the Town of Vail Commission on Special Events (CSE). I am a full time, permanent resident of Vail since 1989. I have a BBA, management major. I have participated in countless Town of Vail projects, focus groups, and most special events. I co- chaired the Volunteer Committee for the 1999 Championships. I sat on the BOD for Vail Mountain Rescue for 4 years. I was part of the Organizing Committee for the 2005 Mountain Rescue Symposium that was held in Vail. I managed all of the fundraising events for Vail Mountain Rescue. I currently sit on the Volunteer Steering Committee for the 2015 Championships. Having a very strong background and knowledge of the Town of Vail and how this community works, I would like the opportunity to bring my experience and enthusiasm to this board. I believe that continued collaboration with the Marketing District will allow Vail to remain a premier destination for special events. Please consider me for this appointment. I am looking forward to our interview on December 20 WI at Mary Lou Armour C 970 - 376 -8137 Cc: Sybill Navas CSE Coordinator 6 , S - 0 4 6 4 4 l 4 - 1 2 2 0 2 0 1 1 1 5 -5 -33 CSE MEETING ATTENDANCE RECORD: 2011 NAME: Cali Adkisson Bobby Bank Jenn Bruno Carl Colby Joyce Gedelman Rayla Kundolf Viers 1st Appointed: Jan -11 Jun -07 Jan -10 Jan -11 Sept 11 Dec -07 CURRENT TERM: Jan 11 -Dec 12 Jan 10 -Dec 11 Jan 10 -Dec 11 Jan 11 -Dec 12 Sept 11 -Dec 12 Jan 10 -Dec 11 STATUS: CURRENT CURRENT Chair - elected Resigned CURRENT Vice Chair - 2/2/11 7/8/11 elected 2/2/11 MEETING DATES: Joint Meeting @ NLMDAC: Jan 20 x absent x by phone x 2 -Feb x x x x x 2 -Mar x x x x x Special Meeting: 16 -Mar x x x absent x Joint Meeting @ VLMDAC:17 -Mar x by phone x by phone x 6 -Apr x x x absent x No Meeting: May 4 1 -Jun x x x x x *Joint Meeting @ VLMDAC: Jun 16 x absent absent absent x 6 -Jul x x x absent x 3 -Aug x x x x 7 -Sep x x x x x 5 -Oct x x x x x `Joint Meeting @ VLMDAC: 20 -Oct x x x x x All Day/ Funding Appliciations Review: 2 -Nov x x x x x `Nov 16 : Allocations Decision x x x x x Present Allocations to VLMDAC: 17 -Nov x x x x x 7 -Dec x x x x x *Denotes Special Meeting t2 /2o /2ot 1 5 -6 -1 12/20/2011 5 -6 -2 Robert Amanda McKown Jensen Dec -07 Oct -10 Jan 10 -Dec 11 Jan 11 -Dec 12 CURRENT CURRENT x x x x x x at 10:20am x x x x x absent x x x x x absent absent x x x x absent x x x x x absent x x x t2/20 2ot t 5 -6 -3 MEMO: TO: Vail Town Council FROM: Sybill Navas, CSE Coordinator RE: Suggested Interview Questions for Commission on Special Events Candidates 1. Why are you interested in serving on the Commission on Special Events? 2. What particular qualifications do you bring to the position? 3. What do you understand the CSE's mission to be and do you support it? 4. Do Special Events impact the profitability of your business, either directly or indirectly? If yes, please explain. 5. Under what conditions would you feel it necessary to recuse yourself from considering an event proposal? Are there any events currently funded by the CSE from which you would need to recuse yourself considering? 6. What role do you perceive Special Events play in Vail? 7. How important is it to support ambient events? 8. Do you think that existing events support or do not support the "Vail Brand ?" Do you believe that the CSE and the Vail Local Marketing District are aligned in their strategies? 9. What existing events would you identify as most valuable to the community and what types of events should we be attempting to attract? 10. Is it important for the community that the Town of Vail allocates tax dollars and /or in -kind resources to support Special Events or do you think that events should "pay their own way ?" 11. With regard to seeking out new events for the community, are there types of events you feel are "appropriate" for Vail? Are there events that you feel are "inappropriate," and if so, what are they? 12. Do you feel that Vail has too many events, too few events or about the right number? 13. Do you think that the CSE has done a good job of managing the calendar and variety of Special Events and do you have any specific ideas as to how you would improve the effectiveness of the CSE? 14. Do you feel there is a need for additional event venues within the Town? If yes, what suggestions do you have? 15. What is your favorite event? Least favorite ?? CSE,; sn CSE Interview Questions 12/15/2011 12/20/2011 5 -7 -1 Commission on Special Events: Board Members as of December 2011 NAME: EMPLOYMENT: RESIDENCE: 1 ST TERM APPOINTED: EXPIRES: Cali Adkisson Rocky Mountain Resort Eagle -Vail January 2011 December Rentals 2012 Bobby Bank* Vail Information Booths Eagle June 2007 December 2011 Jenn Bruno* Luca Bruno Vail January 2010 December 2011 Joyce Gedelman- Colorado Ski Museum Eagle August 2011 December Viers 2012 Amanda Jensen La Tour Restaurant Leadville October 2010 December 2012 Rayla Kundolf* Masters' Gallery Vail January 2008 December 2011 Robert McKown* Billy's Island Grill Vail January 2008 December 2011 *Terms expiring December 31, 2011. Bruno, Bank, Kundolf are re- applying. McKown is not re- applying. 12/20/2011 5 -8 -1 TOW& OF . 1� �l VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Information Update and Attachments: 1) VEAC Minutes from December 13, 2011 - Kelli 2) Business Matters December 2011 - Kelli 3) Winter Calendar 2011/2012 - Kelli 4) Upcoming Council Retreat Dates: January 3, 2012 8:00 a.m. - noon January 9, 2012 10:00 a.m. - 2:00 p.m. 5) Gore Creek Update 6) Lionshead Drop Off Update 7) Electronic Control Device Memorandum PRESENTER(S): Various ATTACHMENTS: VEAC Mintues 121311 Business Matters December 2011 Winter Calendar 2011/2012 Gore Creek Update Electronic Control Devise Memorandum 12/20/2011 Vail Economic Advisory Council (VEAC) December 13, 2011 MEETING NOTES • VEAC Members Present: Rayla Kundolf; Rob LeVine; Michael Kurz; Pam Stenmark; Kristen Williams; Bob Boselli; Brian Nolan; Kim Newbury; Greg Moffet; Laurie Mullen • Others Present: Jim Lamont; Chris Romer; Katie Barnes; Robin Litt; Jeff Andrews; Michael Cacioppo • TOV Staff Present: Town Manager Stan Zemler; Economic Development Manager Kelli McDonald; Finance Director Judy Camp; Executive Assistant Tammy Nagel • MTRiP Reports: Katie Barnes spoke to the committee regarding the MTRiP Reports that were provided in the committees' packets. The 2011 Transient Inventory update compared the number of units /pillows from January 1, 2009 vs. November 1, 2011 of the hotels, condominiums and fractional ownership properties that participate in the MTRiP studies which is 78% of the total community census. The short term rental units (less than 30 days) increased by 7% (248 units) and pillows (the maximum occupancy in a unit) increased by 6 % (1,119 pillows). The 2011 Summer Vail Occupancy report for the months of May thru October showed an increase of 7% for the town of Vail and a 6% increase in the industry. The summer average daily rate was up 3% with the industry was at 0 %. The RevPar for the summer showed an increase of 11% with the industry up 7% overall. The summer reports showed a strong July but October not faring too well. The Vail vs. Other Mountain Resorts Summer Occupancy and Rate reports showed Vail ranking 3rd or 4 in summer occupancy which Barnes stated was pretty consistent with previous years. Same Store /All Store report demonstrated sales tax collections and gross sales for retail, lodging and restaurants in Lionshead and the Vail Village for the 2011 summer. Though sales tax collections to date are up in all categories for both areas, the Vail Village showed a slightly higher sales tax collection percentage than Lionshead. Whereas, summer gross sales to date are up in all categories for both areas but, Lionshead gross sales percentages were higher than the Vail Village. As of November 30, 2011, the Winter 2011/2012 occupancy report is showing a strong start, up 19 %. The average daily rate for the 2011/2012 winter was down 4 %. Barnes felt the rates were down due to properties offering the best deals now and early season deals would also drive up the occupancy percentages. The Vail RevPAR was up 15% according to the MTRiP report. The Vail vs. Other Mountain Resorts Winter Occupancy and Rate reports showed Vail ranking 1 or 2nd in occupancy but 3rd or 4 in rates. Barnes explained the reason for other mountain resorts showing higher occupancy for certain months and possibly higher rates was due to special events happening in those towns. • Town Manager Report: Stan Zemler, Vail Town Manager, stated Strada received an extended approval and has submitted for a building permit. Timber Ridge redevelopment has been an on going discussion and there is a February 18 HUD commitment deadline. Conference Center funds ballot question passed and there are a lot of projects in the works. The Town of Vail library is under a major remodel, town staff is working with the Vail Valley Foundation to start the Ford Park Amphitheater improvements, which may impact late August events. The Betty Ford Garden improvements will begin late fall and currently there is a proposed 2013 spring and a fall schedule for the Golf Clubhouse. The Lionshead Welcome Center will be finished on January 15, 2012. 12/20/2011 6 -1 -1 Town of Vail Town Council will be having two facilitated retreats one on January 3rd and the other on January 9 both from 8:00 am — 12:00 pm. • Financial Reports: The revenue highlights from November 2011 were provided in the committees' packets. • Lodging Occupancy Reports: The Lodging Occupancy reports were provided in the committees' packets. • Citizen Input: None • Other Business: None • Next Meeting: The next meeting is scheduled for Tuesday, January 10, 2012 at The Antlers. 12/20/2011 6 -1 -2 BUSINESS MATTERS December 2011 A Newsletter for Vail's Business Community TOWN OF VAIL' VAIL ECONOMIC ADVISORY COUNCIL 2011 WORK PLAN Excerpted from the Vail Economic Development Strategic Plan 1 Adopted December 2008 • MISSION The Vail Economic Advisory Council (VEAC) was established in 2006 as a citizens' advisory group for the purpose of advising the Vail Town Council, Town Manager and the community on economic issues that will sustain, enhance and diversify the town's economy. Members are appointed by the Town Manager and Council holds public meetings the 2nd Tuesday of each month. The major function of the VEAC is to focus on the overall economic future of Vail (West Vail to East Vail) and to develop an organized plan of action using specific information gained from past studies, existing studies and economic indicators. • GOAL 1 • GOAL 4 Build a strong relationship between the Town of Vail and the Provide support for a quality workforce delivering world -class Vail Business Community. service to positively impact Vail's economy. • GOAL 2 • GOAL 5 Increase the Town of Vail's economic activity as measured by Provide support for sustaining, upgrading and maintaining Vail's sales tax revenue to exceed annual inflation, as measured by the capital assets as it relates to sustainable economic health. consumer price index. • GOAL 6 • GOAL 3 Support the stimulation of diversity of services and businesses Focus on building a year -round economy; reduce economic locating in the Town of Vail. seasonality by growing the summer economy (May - October) at a rate greater than the winter economy (November - April). In 2007, an Economic Development Office was created by the Town of Vail to manage the town's marketing and collaborative initiatives. The efforts are led by Kelli McDonald, Economic Development Manager, 479 -2454, kmcdonald @vailgov.com. • TOWN REVENUES STRONG • • ; Town of Vail sales tax revenues continue to exceed expectations, with year -to -date collections up 11.5% from this time last year. Real Estate Transfer Tax however, is down from last year due to the timing of major redevelopment projects. 2012 revenue projections • • are conservative and expenditures were budgeted to live within those means. Departments held operating budgets flat, with more • emphasis placed on funding for special events such as Bravo! Vail Valley Music Festival, Vail Jazz Festival, Vail Farmer's Market, Teva • : Mountain Games, Hot Summer Nights, Vail International Dance Festival, among others. Large commitments to future events such as the ; • • 2015 World Alpine Ski Championships, Vail's 50th Anniversary and the USA Pro Cycling Challenge will be funded from reserves. Overall, • ; funding for special events will total nearly $2.5 million for 2012. General Fund operations are budgeted at $30.2 million. • ; WHAT'S NEW ON VAIL MOUNTAIN • • ; After one of the best seasons in recent memory on all fronts, yet another exciting season awaits Vail. As the 50th anniversary quickly ; approaches in December 2012, the resort is adding to a string of recent improvements and developments with a highly- anticipated new • • ski -in, ski -out 13,000 sq. ft. table - service restaurant, The 10th ", opening December 1 at Mid -Vail. Upgrades to the Kids Adventure • • Zones and two new zones on the eastern side of the mountain have also been completed. In addition, EpicMix, the social media • : application launched last season and activated by nearly 100,000 skiers and snowboarders, has been expanded to include more user- • • friendly features including photo sharing. And new technologies have been added like the bigger, better, faster Prinoth BEAST snowcat. ; ; Also, the new Winter Teva Mountain Games makes its debut in February, joining Vail's lineup of signature events including Vail Snow ; Daze, Vail Family Holidaze, CarniVail and Spring Back to Vail. All these things combined with generous snowfall and nearly 5,300 acres • • of terrain are just some of the many reasons Vail can credibly lay claim to being a resort like nothing on earth! • • WHAT'S NEW IN TOWN • Not to be missed in town, Elway's and Matsuhisa will join Vail's notable culinary scene in time for the winter season. In addition, the • new Lionshead Transit Center along the South Frontage Road has opened. The building is located on the north side of the parking • • : structure and includes a new passenger waiting area, restrooms and a pull -off for ECO buses. Also, watch for the opening of the new • • Welcome Center on the south side of the parking structure which will be completed soon. The building includes guest services, transit ; ; waiting area, restrooms, Vail Recreation District programming and community meeting space. • WINTER AIR SERVICE UNDERWAY AT EGE • • Winter air service from the Eagle County Airport (EGE) is underway with the return of American Airlines flights from Dallas. The full • Continued on back ; Town of Vail Economic Development Office 12/20/2011 970 - 479 -2454 Kmcdonald @vailgov.com 6 -2 -1 Town of Vail Business Matters • • Continued from front • : winter schedule begins Dec. 15 and also includes additional service on Continental, Delta and United. Be sure to tell your friends, : family and colleagues to make the most of their trips to Vail by starting their vacations as soon as they land. Fly into EGE from cities • like Atlanta, Chicago, Dallas, Miami or New York and ski the same day for free. Simply present your boarding pass at any Vail ticket • • window for a free same day lift ticket. For more information visit www.flyvail.com. • • NEXT STEPS FOR CONFERENCE CENTER FUNDS • • Now that Vail voters have overwhelmingly approved reallocation of the $9 -plus million Conference Center Funds by an 87 percent margin, • • the work to bring the three projects to completion will involve multiple phases. One of the first steps will be the submittal and approval • : of a Development Plan for Ford Park with a possible amendment to the Ford Park Master Plan. This approval is necessary to accommodate • : improvements to the Ford Amphitheater as well as expansion of the fields and restroom improvements at the Ford Park athletic complex. : ; In addition, renovation of the clubhouse at the Vail Golf Course and Nordic Center will require additional design refinements. Development ; applications will then be submitted to the town for review by the Planning and Environmental Commission and Design Review Board. Along ; • the way, there will be numerous opportunities for public review and comment. The Ford Park projects could break ground in the fall of • 2012 and the Golf Course Clubhouse in the spring of 2013 once the necessary approvals are completed and project costs are assigned. The • : Vail Recreation District and Vail Valley Foundation have pledged additional funding to help with the projects. • VAIL SPECIAL EVENTS CALENDAR DECEMBER 2011 19 "Vail Vignettes ": Vail Symposium 5 -11 Snow Daze 19 -21 CarniVail 7 Nordic Race: Town Series # 1 25 Vail Film Festival: Winter Screening 13 Alpine Wind Ensemble MARCH 2012 15 Bud Light Street Beat Outdoor Concert 17 Holiday Tree Lighting Ceremony 3 Pink Vail 17-25 Vail Family Holidaze 3 -10 J3 Rocky /Central Junior Ski Championships 8 Bud Light Street Beat Outdoor Concert 21 Nordic Race: Town Series # 2 17 Vail Film Festival: Winter Screening 23- Feb 14 Triumph Winterfest: Karl Krueger's Snow Polar Bears 15 Bud Light Street Beat Outdoor Concert 27-28 Skating Club of Vail: Holiday Ice Show 19, 21 Et 23 Apres Ski Puppetry: Vail Public Library 31 Torchlight Ski Down and Fireworks 22 Bud Light Street Beat Outdoor Concert 31 1st Night Celebration 22 -25 American Ski Classic 31 Club Vail New Year's Eve Party at Dobson Arena 29 Bud Light Street Beat Outdoor Concert JANUARY 2012 29- April 1 Vail Film Festival 5 -7 Big Beers, Belgians and Barleywines Festival 19 Bud Light Street Beat Outdoor Concert APRIL 2012 28 Vail Film Festival: Winter Screening 5 Bud Light Street Beat Outdoor Concert 5 - 7 Taste of Vail FEBRUARY 2012 7 LionsHead Easter Egg Hunt 9 Triumph Winterfest Storytelling 9 -15 Spring Back to Vail 9 -12 Winter Teva Mountain Games 12 Bud Light Street Beat Outdoor Concert and Volvo Give -away 12 Seven Wonders of Vail 15 Vail Mountain Closing Day 16 Bud Light Street Beat Outdoor Concert 18 Vail Nordic Freestyle: Town Series #4 All events are subject to change. For details, visit www.vailgov.com or www.vail.com. Parking Pass Information Let the Vail Visitor Information Parking pass sales are available weekdays throughout the win- Centers Promote Your Business ter on the lower level of the Vail Municipal Building. Hours are The Vail Information Centers see nearly 100,000 guests per year 8 a.m. to 4:45 p.m. The most popular of the employee passes and can be a useful resource to promote your business. Winter is the pink pass which is sold for $150 and is good for parking at hours are from 9 a.m. to 5 p.m. in two locations: Vail Village and Ford Park and the soccer field as well as on the North Frontage Lionshead, where the staff will be relocating from the current Road at Middle Creek. The merchant - specific silver pass is sold for Lionshead location to the new Welcome Center in Lionshead $1,800 and is limited to 50 passes each per structure for guaran- once construction is complete. The centers have opportunities to teed parking. The silver pass is sold to qualifying business license promote business materials in on -site display racks. In addition, holders in Vail Village and Lionshead on a first -come, first - served any Vail business license holder or brochure display participant is basis with one pass per business. After Dec. 5 any remaining silver invited to join the centers' Twitter program by sending an e -mail passes will be sold to merchants who want to buy a second pass. with your suggested Tweet. Also, ask the Info Center staff to The winter parking program includes two hours of free parking in follow your Twitter account and they'll Retweet your messages the structures as well as free parking after 3 p.m. Also, there are for additional exposure as time permits. For details, call the Vail more than 400 free outlying parking spaces with connections to Village location at 476 -4790 or e -mail vail®vailinfo.org. Follow bus service. For parking availability at Donovan Park or the Vail them on Twitter ®vailinfocenter. Nordic Center, visit www.vaileventparking.com. Call 479 -2104 for additional parking information. Town of hail Economic Development Office 12/20/2011 970 - 479 -2454 Kmcdonald vailgov.com 6 -2 -2 2011 - Winter Events Calendar The Town of Vail provides $2.2 million funding per year for special events within the Town boundaries. In addition the 1.4% lodging Town tax, generating $2 million is used to market Vail May - October. Funded 'Produced by the VLMDAC "Sign up to receive "This Week in Vail ", a weekly Enewsletter of complete schedule of Town Events & happenings at wwmvailgov.com Independent update 2e TOWN OF VAIL ` "All even. sue cr Te > change 9 e- wsdva,,.eom, updates. April 1 12/4 1 12/11 December 12 /I8 12/25 1/1 1/8 any tune 1/22 1 1/29 1 2/5 2/12 Februa2/9 2/26 1 2/27 1 3W 3 /I1 Merch SIR 1 3/15 1 4/1 4/9 4/15 4J0 4,5 1221 1225 chnstmas , HoI daysMappenings Hanukkah a new rears v ' � 1. w hazy Easter cases 12/31 2 School Breaks N.,,v rears Eve 2t22 ' ■ Iconic Winter Events 12/5 GM' 12 Jakob Dylan 12 Family activrties throughout Vail- Menorah Yukon Posh pe 6 pm g Solans6 555 5 sod pm r/ Street Spring Back TO Vail Ambassador morer Holiday Concerts g Solaris Plaza Solar. Screening Other aa vies Tea Tea 30th Anniversary Solans Arrabelleat Vail 12/19 Wonder voice 12 CO children's TBA telemark skiing ski mountaineenng and Golden Peak TBA Square Chorale snow.. racing TBA Street Beat Concert Vail Holidaze 6 15 pm Free Concert Free Concert Vail Film Festival Vail FIlm Festival pm inter Scr g WinterScr g p g n Vail Film Festival p g Marcia eau F. en pnm©Tea 7 30pm C Golden Peak Golden Peak Solans 5.30pm Tr. Lighting Ceremony y win on 666pm g Solans Taste of Vail 2 2 4J7 Vail Village Ambient Events & E a w a Belgians v R un a "Vail Vignettes" Show Big 13.15 bleg Slifer Dobson Ice rend I(Vail p um Hunt Entertainment Sq.r. cascade Re on) (uo sHead) 12/23-2/13 5th Annual T umph wintenest Arctic wandenng Polar Bear Gore Creek Promenade Ski & Snowboard Mountain Races /Events Nordic Town Nordic Town Senes Family Fun Race Alpine Race Class GS p Race Rac Treat GS Alpine Race Cup Halfpipens Qualifiers Ride Pestival Championship Fundraiser GOIdefi Peak Cnt Holiday Class. Vail slopestyle, Benefit Shaw Golden Peak Moguls/Gs Non:I...BO Golden Peak NOreic Center Cancer Center Town Senes Alpine NorAm Town sAlpme Town Senes Town Senes Surefoot Champ AlpineRace MensWomen's '. Alpine Race Alpine Race M/W SL D... skate Vail Notic Center Downhill Dash Ongoing Activities 'Val Mountain Adventure Ridge Tubing 6 es m. December- Rpm (weather permetlng ) Tuesday - Sawmay from 2pm -9pm 'We free walking tour efVa public art collection Meet at the Vail g Information Center I Cris io science ours Located m e eart sence and discovery programs . For a Child (ages., 5) TUe amionsea Welcome ever ses$5 perclassor$26Pora 5-punch 24, hour our advance reservation is required Adventures (ages a -5) Mondays am -.66 pm, uonsHead Welcome Center/ eservai are non read'costs are$65 per sass 0r$150 fora 5punch. Colorado Ski & snowboard Museum: ree Day , except Chnstmas am -. 30 pm Tuesdays Museum Guided a o(1 pm) and Historic Vail villageTours (2pm), suggested donation $5.F m s(3-5pm)1 ision Veteran call ahead suggested donation $5 !Colorado Ski B. snowboard um starting Dec.12: Mondays ua web KrIty (9 45am meet at Golden Peak RVa Bahn) Must pass or lift ticket 99 donation $ 13' Fndays 8, Sat y'.(pm) Vail villageTours suggested donation $5 Vail Nordic Vail Public Center: Time: Apnl based on snow (10 am Toddler am rescool)an Wednesdays (10 m Preschool, 11 am Toddler) 3re Evening Public skating 7 30 Vail Public Library Book Discussion: Every seCond Wednesday of the month Dobson Ice Arena: Public skating times/dates will vary dunng the season NEM Starting Dec am an am on Wednesdays o ai Library a Dobson Ice Arena s ena rend Story Time skating hour ree an s time per child for skates and lnstmclbn l oore Natural thence coo Vail Discovery Center Nest: p December- Apnl daily guided snowshoe hikes ,Nature a a Thursdays Sat y Moonlight Snovshoe Tour during full moon Vail Gymnastics Center: Gym (5t n ads) Toddler Bearand super Bear GyrnridStICS a e Vail Gymnastics Center Mo ay(tImes vary) Adult and children's dance classes at the Vail Gymnasfics Center, Thursday afternoons Martial Arts Y a Red Sandstone n Elementary School Gymnasium Basketball (Mondays 6- 9prn) Soccer (Tuesdays 6.30105aopma and Volleyball u (Fndays6109pm) 12 20 2011 TOWN OF D Memorandum To: George Ruther, Director From: Bill Carlson, Environmental Health Officer Date: December 14, 2011 Subject: Colorado Water Quality Control Commission (WQCC) Rule Making Hearing 303d Listing of Impaired Water Summary and Results PURPOSE The Eagle River Basin Stakeholder Group presented their arguments to the WQCC opposing the Colorado Water Quality Control Division's (WQCD) proposal to list all of Gore Creek, Lake Creek and segments of the Eagle River on the 2012 303(d) List of impaired streams for aquatic life on December 12, 2011. In the end, the WQCC decided that based on their own data at several sampling points along the entire length of Gore Creek within the Town of Vail, all of Gore Creek will be listed as impaired for aquatic life. II. PRESENTATIONS • Steve Bushong, Attorney for Eagle River Water & Sanitation District and the Vail Corporation presented a summary of the Eagle County Water Quality Programs and the stakeholder group history of addressing water quality issues: o Eagle River Partnership — formed in 1998 o Over $11 million invested in water quality and biological monitoring, studies and projects • Jon Stavney, Eagle County Commissioner presented the following summary: o Eagle County is dependent on clean water and healthy rivers for human and environmental health and on a recreation and tourism based economy. o Water quality is a high priority to the local stakeholders for over 15 years for purposes of monitoring water and biological conditions in the Eagle basin. o This partnership is coordinated by the Eagle River Watershed Council and supported by Eagle County, Towns of Vail and Avon, ERWSD, USGS, US Forest Service, CDOT, DOW commercial interests including Vail and Beaver Creek Resorts, and Trout Unlimited. o The Eagle River Basin is the most thoroughly studied large watersheds in Colorado and perhaps the nation. o Recently completed projects include the USGS Assessment of Surface Water Quality and Quantity, Eagle River Watershed, 1947 — 2007 and the $4 million Eagle River Edwards Restoration Project, which was partially funded by a 319 Grant. o The Eagle River Basin stakeholder's goal is the same as the WQCC — protection and improvement of water quality. However, the WQCD's proposal 12/20/2011 6 -4 -1 to list 8 streams in the Eagle River Basin without any consultation or coordination with the local stakeholder's is counterproductive and detracts from local efforts currently underway. Financial and human resources devoted to developing the WQIP have not been diverted to the 303(d) Rulemaking Process which will not provide any regulatory or water quality benefits. o Eagle County invites the WQCD to become actively engaged in the local stakeholder group so that future regulatory initiatives can be based upon complete and accurate information. The local stakeholders want to focus our efforts and resources on problems on problems we know exist. • David Rees, Timberline Aquatics presented concerns with using the Multi Metric Index (MMI) scores for determining aquatic life use attainment: o MMI scores provide a good qualitative tool for general assessment of health, but attainment thresholds should not be treated like numeric stream standards. o Considerable variability associated with MMI scores compounded by the WQCD use of qualitative sampling approach instead of a more rigorous quantitative approach where all the bugs collected are counted. o All available information must be considered on stream health segments in questions not just the MMI score which is why we have disagreement with the aquatic life scores on two streams. • Bill Carlson presented concerns from the Vail Town Council regarding listing Gore Creek as impaired for aquatic life: o Identifying a Gold Medal stream as impaired based on upstream MMI scores is a concern. The Vail community has created a recreation and tourism based economy which trout fishing is a vital component. o East Vail MMI scores show aquatic life impairment prompting the Town and local stakeholders to develop a WQIP a year before the proposed 303(d) listing. The Town and local stakeholders have been monitoring and evaluating the entire Eagle River Watershed since 1998 because we value water quality and stream health. o MMI scores have been passing in 2009 and 2010 in the Gold Medal segment of Gore Creek and the September 2011 DOW fishing sampling found a good number of quality trout between Red Sandstone and the Eagle River. o The Town and local stakeholders want to focus our efforts on segments of Gore Creek not in attainment by joining forces with the WQCD staff to continue investigations to determine causes of impairment in up stream areas of Gore Creek, develop corrective actions and continue to closely monitor and evaluate changes in the aquatic community. o The Town requests the WQCC place the Gold Medal segment of Gore Creek on the monitoring and evaluation list for aquatic life from Red Sandstone Creek to the mouth of the Eagle River. • Bob Weaver, Leonard Rice Engineering Consultants addressed 303(d) temperature listing issues in the Eagle River segments from Berry Creek to Rube Creek a 6 mile segment the ERWSD is opposing and requesting more investigation to determine the appropriate breakpoint between where the segment is in and out of attainment. Furthermore, MMI data was presented opposing list Lake Creek on the 303(d) list for aquatic impairment and requesting listing on the monitoring and evaluating list for addition study to determine an appropriate breakpoint in the stream. Town of Vail Page 2 12/20/2011 6 -4 -2 • Melissa MacDonald, Executive Director of the Eagle River Watershed Council presented her organizations mission and advocacy for health and conservation of the Eagle River Watershed including: o All Eagle River Basin Stakeholders are actively involved in the ERWC and support the testimony presented to the Commission today. o WQCD needs to work more closely with the local stakeholder group so we are not surprised by Division proposals and invite the WQCD staff to become more involved with Watershed Council water quality improvement projects and actions. During the deliberations, several of the Commissioners complimented the Eagle River Stakeholders group and the work that is being accomplished in the Eagle River Basin on water quality matters. The presentations at the hearing went very well and were effective. The Commission spent more time discussing Gore Creek MMI scores and Eagle River temperature issues than they spent in their deliberations on any of the other disputed listing proposals. III. KEY WQCC DECISIONS AND OUTCOMES FROM THE HEARING The following final results are a combination of agreements reached through negotiations with the Division staff and the Commission's decision. The final 2012 303(d) list and Monitoring and Evaluation (M & E) List will be published by the Commission in February, 2012. • Black Gore Creek (Segment 6 ) o Division's original proposal — 303(d) List for Aquatic Life Impairment o Compromise proposal adopted by Commission — M & E List for Aquatic Life • Gore Creek above Black Gore Creek (Segment 6) o Division's original proposal — 303(d) for Aquatic Life Impairment o Division's modified proposal — M & E for Aquatic Life from Town of Vail boundary to Black Gore Creek o Division's modified proposal was withdrawn based upon aquatic life data analysis in ERWSD Responsive Prehearing Statement therefore there is no listing for this segment. • Red Sandstone Creek (segment 6) o Division's original proposal — 303(d) List for Aquatic Life Impairment (Provisional) o Division's modified proposal — Aquatic Life Impairment from Town of Vail boundary to Gore Creek. o Compromise proposal adopted by Commission — M & E List from Town of Vail boundary to 1 -70 North Frontage Road for Aquatic Life; Aquatic Life Impairment (Provisional from 1 -70 to Gore Creek. • Gore Creek from Black Gore Creek to the Eagle River (Segment 8) o Division's original proposal — 303(d) List for Aquatic Life Impairment (Provisional) Town of Vail Page 3 12/20/2011 6 -4 -3 o Stakeholders proposal — 303(d) List for Aquatic Life Impairment (Provisional) from Black Gore Creek to Red Sandstone Creek; M & E List from Red Sandstone Creek to the Eagle River. o Commission's decision — adopted the Division's proposal to 303(d) List Segment 8 for Aquatic Life Impairment (Provisional) • Beaver Creek (Segment 6) o Division's original proposal — 303(d) List for Aquatic Life Impairment o Compromise proposal adopted by the Commission — M & E List from Wayne Creek to Eagle River. • Lake Creek (Segment 6) o Divisions original proposal — 303(d) List for Aquatic Life Impairment (Provisional) o Division's modified proposal — 303(d) List for Aquatic Life Impairment from West Fork of Lake Creek confluence to the Eagle River. o Stakeholder's proposal — M & E List from West Fork of Lake Creek confluence to the Eagle River. o Commission's decision — adopted the Division's modified proposal to 303(d) List for Aquatic Life Impairment (Provisional) from West Fork of Lake Creek confluence to the Eagle River. • Eagle River (Segment 9a) o Divisions original proposal • 303(d) List for Aquatic Life Impairment • 303(d) List for sediment impairment • 303(d) List for temperature o Divisions modified proposal • M & E List for Aquatic Life from Berry Creek to Squaw Creek • 303(d) List for sediment from Berry Creek to Squaw Creek; M & E List from Gore Creek to Berry Creek and Squaw Creek to Rube Creek. • No Listing from Gore Creek to Berry Creek o Stakeholders proposal • M & E List for Aquatic Life from Berry Creek to Squaw Creek • 303(d) List for sediment from Berry Creek to Squaw Creek; M & E List from Gore Creek to Berry Creek and Squaw Creek to Rube Creek — with Statement of Basis and Purpose (SB &P) language stating that the Division will fund and conduct the study with Stakeholders involvement in the study design and volunteer participation in data collection • 303(d) List for temperature from Ute Creek to Rube Creek; M & E List from Berry Creek to Ute Creek • No listing from Gore Creek to Berry Creek o Commission's decision — adopted the stakeholder proposal with the exception of the SB &P language regarding the sediment study that we had agreed to with the Division staff. The staff later agreed to send us a letter committing to fund and conduct the study with stakeholder involvement. The decision to adopt the stakeholder's proposal for Segment 9a on temperature is particularly noteworthy because it was the Town of Vail Page 4 12/20/2011 6 -4 -4 only disputed issue in the statewide Rulemaking hearing where the Commission did not adopt the Division's proposal. IV. SUMMARY In summary, the stakeholders reached agreement with the Division or prevailed before the Commission on most of the Eagle River Basin 303(d) Listing issues. This was only possible because of the active involvement of all of the Eagle River stakeholders. The Division was very impressed with the work that is being accomplished by the group and especially with our unity of purpose and ability to work together collaboratively. V. NEXT STEPS The Town of Vail and Eagle River Basin Stakeholder Group will partner with the Water Quality Control Division to continue investigations necessary to determine the causes of impairment in Gore Creek and Red Sandstone Creek in the future. This effort will include the development of a water quality strategy for Gore Creek and Red Sandstone Creek including putting in place a Water Quality Improvement Plan (WQIP) in 2012. This plan will address specific measures to reduce non -point source pollution, improve stream habitat and riparian buffers, and initiate a community education program and ongoing monitoring to evaluate the effectiveness of the WQIP. Town of Vail Page 5 12/20/2011 6 -4 -5 A ly roLj A ,S• : „ N GE OFF / tt\ C J VA I L ��� �o TO WN O F 9R 75 South Frontage Road West Police Department Vail, Colorado 81657 970.479.2210 vailgov.com /police 970.479.2216 fax TO: Stan Zemler, Town Manager Vail Town Council FROM: Dwight Henninger, Chief of Police DATE: December 9, 2011 SUBJECT: Taser Cam Removal Proposal History: The use of the Taser has become common throughout the law enforcement community since its production began in 1993. Since the first Taser was manufactured, the product has gone through many versions and continues to evolve today. Simply stated, the Taser product is the most tested and researched less - lethal product the world has ever seen. Over the past 20 years, literally thousands of medical and research studies have been conducted on the use of the Taser and it's effects, including studies conducted by the United States Department of Justice (DOJ), the America Medical Association, the National Institute of Justice, the Federal Bureau of Investigation, the American Academy for Emergency Medicine, the Police Executive Research Forum and Taser International, as well as many colleges and universities. Study after study proves that when applied properly, the Taser product is a safe and effective less - lethal weapon. In fact, the Wake Forest University/DOJ studied concluded that "to our knowledge, these (findings) suggest that more than 99% of subjects do not experience significant injuries after conducted electrical weapon use." In addition, many studies indicate the resulted use of the Taser, or Conducted Energy Device (CED) as it's often called, has significantly reduced both Officer and suspect injuries. The Police Executive Research Forum's study found "use of CEDs is associated with a 70- percent reduction in the chances of an officer being injured compared to agencies that do not use CEDs." In another study by the National Institute of Justice/DOJ notes the use of the Taser resulted in "90% less suspect injuries" and that the use of the Taser "is associated with a significantly lower risk of injury than physical force, so it should be considered as an alternative in situations that would otherwise result in the application of physical force (such as punches, kicks, joint locks and physical take downs)." Situation: Since Council approved the use of the Taser X26 for Vail Officers in 2007, we have had several successful applications, during which both the suspect and Officer avoided injury. Overall our 12/20/2011 6 -5 -1 Officers have demonstrated a high level of restraint and excellent judgment when making the decision to deploy the Taser. During the approval process, it was requested we include the Taser Cam for several reasons, including reducing liability, monitoring the usage by our Officers and usage during training. The Taser Cam is an audio and visual recorder that replaces the standard battery in the Taser X26. When the Officer activates the Taser, the Taser Cam begins recording until the Officer places the safety switch in the safe position. Since 2007 we haven't had a single usable video from a Taser deployment. Our typical Taser Cam video recording shows a close up shot of a shirt or jacket and some yelling, only some of which is understandable. The Taser Cam has the potential to record excellent video and audio, but only if the suspect is at a distance from the Officer. None of our deployments have met those requirements and have usually been in a confined space, such as a bathroom or crowded bar, resulting in a poor, nearly useless video. In comparison, the Taser X26 alone records the date and time of usage in both local time and Greenwich Mean Time (GMT), the duration of activation, the temperature and battery life remaining, but only the Taser Cam contains the video and audio recordings. The firing data stored on a stand alone X26 would provide nearly the same evidentiary value as the Taser Cam with a poor video. To date, the video produced from a Taser Cam during the 10 Taser deployments by the Vail Police Department have never been used as evidence in either an administrative or criminal proceeding. The Taser Cam also poses some technological difficulties. The supplied program Taser International has developed for the download and storage of Taser Cam information is often times unpredictable and inconsistent in its intended use. On four separate occasions, the program had contaminated the Taser Cam software and resulted in the Taser Cam being returned to Taser International for repair, which took between 6 and 10 weeks to complete. In two of these cases, the Taser was rendered broken beyond repair and those units had to be replaced at the full cost of $1221.90 per unit. Most recently we have come to find a battery life issue within the Taser Cam. Since the Taser Cam also supplies the power for the Taser itself, simply replacing the battery is impossible. Basically, the battery inside the Taser Cam becomes weakened with age and even after a full charge in which the battery life indicator shows full, the pulse rate of the Taser is considerable slower than it should be, sometimes stopping all together. The result is an unreliable tool, which may or may not have the power to deploy the Taser cartridge properly. As a test, we placed a standard Taser battery in the same Taser unit and found that it functioned normally, which points to a power issue with the Taser Cam. During conversations with Taser International, who makes both the Taser X26 and the Taser Cam, the only remedy is to replace the Taser Cam at a cost of $411.95 per unit. In the past two months, we have had 5 Taser Cam units exhibit this same problem, which, if the Taser Cam were to be replaced, would cost a total of $2,059.75. With 20 more Taser Cams in use by our Officers, we believe the problem will proliferate throughout the rest of our stock. In addition to the lack of usable video and audio evidence, the Taser Cam requires a great deal of time to maintain. Per department policy, Tasers are required to be downloaded on a quarterly basis to reduce the amount of information stored in the unit. On average, a Taser Cam download takes approximately 44 minutes per unit. Following the quarterly download policy, during a one year period of time it will take a total of approximately 73 hours and 20 minutes to download all of the department's Tasers, which equates to $2,846.24 in wages. In contrast, a Taser equipped with the basic digital power magazine takes approximately 1 minute to download, which equates Town of Vail Page 2 12/20/2011 6 -5 -2 to approximately 1 hours and 40 minutes of total time to download the department's Tasers per year and $62.13 in wages. These times do not include the mandatory downloads after Taser deployments, which would provide further time and financial savings. The switch from the X26 with the Taser Cam to a stand alone X26 would result in a time savings of 71 hours and 40 minutes, which equates to a financial savings of $2,784.11 per year. From a financial standpoint, the addition of a Taser Cam is expensive. The current price of our Taser X26, which includes a Taser unit, digital power magazine and a holster, is $809.95, plus the additional cost of a Taser Cam is $411.95, for a total of $1,221.90 per unit. The cost savings of $411.95 by eliminating the Taser Cam will be slightly offset by the required purchase of the additional digital power magazines as they become depleted. The Taser Cam itself supplies the power to the Taser itself and is rechargeable. By moving to a camera -less system, we would be using the digital power magazine, which should last approximately 3 years under normal conditions and has a replacement cost of $32.95 each. Since each Taser unit comes supplied with a digital power magazine, we have enough on hand for each unit we currently have, so making the switch would be very simple and cost effective. Besides the financial, technological and evidentiary issues, there is also a perception and carry issue. It is common for Officers to be asked why they are carrying two guns. While it is commonplace for the public to see Officers carrying Tasers, as their use is wide spread and on nearly every television show, it is very unusual for people to see an Officer with two guns. This is certainly due to the size of the Taser when the Taser Cam is added, which visually almost doubles the size of the unit. This is not the perception we want to give the citizens and guests of our community and if we make the change to the more common stand alone X26, which the public is already used to seeing, it will reduce the perception of an over - gunned, militaristic police force. This size issue also contributes to some of our smaller Officers having considerable difficulty fitting it on their duty belt. While they have been able to make it fit, it more often than not makes it difficult to access other items on their belt, most notably their duty weapon magazines. In some cases, it has forced Officers to carry required items, such as their collapsible batons, in their pocket. Obviously this interference could make for a potentially dangerous situation should the Officer need to access those magazines in a highly stressful situation, or during a struggle have the baton fall out of their pocket and into the wrong hands. Conclusion: The time and money spent to maintain, download and purchase the Taser Cams has not been reciprocated in any further evidence gathering value. The elimination of this unnecessary piece of equipment will save the department a significant amount of money in wages and will provide further savings in the future when purchasing or replacing units. The elimination of the Taser Cam will in no way effect the safety of our Officers and citizens, or their effectiveness in dealing with aggressive or combative suspects. The police department plans to remove all of the remaining functioning Taser Cams on January 1, 2012. Please feel free to call me if you have any questions on the issue at (970)479 -2218. Town of Vail Page 3 12/20/2011 6 -5 -3 1 8111 X26 • r r r I I • 1 Town of Vail Page 4 12/20/2011 6 -5 -4 TOWWM OF . 1� ! VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Matters from Mayor and Council 12/20/2011 } T O M OF V, llL VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Executive Session, pursuant to: 1)C.R.S. §24- 6- 402(4)(b) - to receive legal advice on specific legal questions; Regarding: pending litigation Town of Vail , Michael Cacioppo v. Town of Vail et. al. Case number 09CV2311- RPM -BNB. PRESENTER(S): Matt Mire 12/20/2011 TOM ill 'U, il' VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: December 20, 2011 ITEM /TOPIC: Adjournment (4:40 p.m.) NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE) THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, DECEMBER 6, 2011 IN THE VAIL TOWN COUNCIL CHAMBERS FUTURE AGENDA ITEMS: Thank you presentation for outgoing council members Cleveland and Newbury - 10 min. - 1/3/12 - ES DRB View Corridor Tree Policy - George - 30 min. - 1/3/12 - Evening Four Seasons Ramp Lease - George - 15 min. - Evening Mutual Aid Agreement - Mark Miller - Consent Agenda - (2 Agreements) 1/3/12 Appointment of newspaper of record - Lorelei /Pam - 1/3/12 Designation of posting notices resolution - Lorelei /Pam - 1/3/12 Grand Traverse SDD - 2nd Reading - Bill G - 15 min. - 1/3/12 Red Sandstone Elem. Update - Smyser - 15 min. - 1/17/12 - WS Strategic Parking Plan - Greg Hall - 60 min. - TBD Comcast Discussion - Ron Braden /Matt Mire 60 min. - TBD GID Resolution and Discussion - Stan /Matt - TBD (Separate Meeting) Red Sandstone Elementary Playground request to proceed through process - Bill G - 30 min. - TBD 12/20/2011