HomeMy WebLinkAbout2013-02-05 Agenda and Support Documentation Town Council Work SessionVAIL TOWN COUNCIL
WORK SESSION AGENDA
VAIL TOWN COUNCIL CHAMBERS
75 S. Frontage Road W.
Vail, CO 81657
12:00 P.M., FEBRUARY 5, 2013
NOTE: Times of items are approximate, subject to change, and cannot be relied
upon to determine at what time Council will consider an item.
Public comments on work session item may be solicited by the Town
Council.
1. ITEM/TOPIC: Town Council Lunch Break (30 min.)
2.
ITEM/TOPIC: Site Visits to Lionshead Parking Structure Entry and
Lionshead Centre Building re: View Point #8 (30 min.)
PRESENTER(S): Various
3.
ITEM/TOPIC: DRB/PEC Update (10 min.)
PRESENTER(S): Warren Campbell
4.
ITEM/TOPIC: Timber Ridge Redevelopment Discussion (30 min.)
PRESENTER(S): Jen Wright and Gary Gorman
5.
ITEM/TOPIC: Lionshead Parking Structure Entry Improvements (45 min.)
PRESENTER(S): Tom Kassmel
ACTION REQUESTED OF COUNCIL: Review Lionshead Parking Structure entry
concept designs and provide staff with direction.
BACKGROUND: As a part of the recent Lionshead Parking Structure
improvements, the Town has budgeted for improvements to be completed at the
entry to the Lionshead Parking Structure. The goal of the project is to improve the
operating efficiency of the entry and exit of the parking structure and to improve
the aesthetics of the entry to meet the expectations of our guests. The Town
awarded the design development contract to Zehren and Associates this past
December.The design team will present concept design improvements for review
and discussion, and to gain direction from Council acting as the owner.
STAFF RECOMMENDATION: Review Lionshead Parking Structure Entry
concept designs and provide staff with direction.
6. ITEM/TOPIC: Sundial Plaza Renovation Progress Update. (30 minutes)
PRESENTER(S): Gregg Barrie and Michael Moore
ACTION REQUESTED OF COUNCIL: Staff is requesting feedback and direction 2/5/2013
from the council related to the proposed water feature, the snowmelt system, the
budget and the general design. In addition, staff is requesting feedback on
whether to consider a name change for Sundial Plaza as part of the renovation.
BACKGROUND: In October of 2012, staff presented the conceptual design for
the renovation of Sundial Plaza to the Town Council. Since that time, work has
continued on refining the design. The components of the project include a
children’s play area with artistic play elements, an interactive water feature,
reconstruction/snowmelting of existing walkway and stairs, new landscaping and
inclusion of ADA access into the park.The budget for the project currently stands at
$850,000. The current project estimate is $890,000, including a 10% contingency.
The attached memorandum outlines the budget and makes recommendations for
proceeding with the project.
STAFF RECOMMENDATION: Staff recommends that the project should continue
through the design approval process and construction document completion with a
goal of putting the project out to bid by the end of February. Staff will make
adjustments if needed once bids are returned and will present to the council on
April 2 with recommendations.
7.
ITEM/TOPIC: Information Updates and Attachments:
1) VEAC Minutes from January 8, 2013;
2) VLMD Infrastructure/Events Update – Kelli McDonald and Kathleen
Halloran
3) Economic Indicators May - October 2012 report;
4) Revenue Highlights;
5) Vail 50th Town Council and Fundraising Letters from Roger Brown;
6) Streamtract Encroachments; and
7) The Grand View memorandum.
7) Sales Tax Worksheet Dec. 12, 2012. (15 min.)
8.
ITEM/TOPIC: Matters from Mayor and Council:
1) Appointment of 2 members of Council to ECO advisory board - currently
Kevin Foley and Margaret Rogers are on committee;
2) Committee Updates (15 min. )
9.
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b)(e)
- to receive legal advice on specific legal questions; and to determine
positions, develop a strategy and instruct negotiators, regarding: update on
pending litigation; 2) C.R.S. §24-6-402(4)(f) ) - to discuss personnel
matters. (75 min. )
PRESENTER(S): Matt Mire
10.
ITEM/TOPIC: Adjournment (4:40 p.m.)
NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE
APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE)
--------------------
THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK
SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD),
TUESDAY, FEBRUARY 19, 2013 IN THE VAIL TOWN COUNCIL
CHAMBERS
FUTURE AGENDA ITEMS:
Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.; 2/5/2013
Information Updates Attachments: WS - 15 min.; Executive Session items:
30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min.
Public Information Sign regulations and text amendments - George Ruther -
WS - 30 min. - 2/19
One Book, One Valley Proclamation for 2013 - L Barnes/Pam - ES - 10 min.
- 2/19
EPS Economic Study of Vail Golf Course - Greg Hall - WS - 30 min. - 2/19
Character of Neighborhood Discussion - George Ruther - ES - 30 min. -
2/19
ERWSD easements - ES - 30 min. - 2/19
Ford Park Phase II - Todd O. - ES - 30 min. - 2/19
Council Retreat - Part 2 - Separate Meeting. - 2/26 - 8 am to 12 pm - The
Grand View
Vail Village Info Center - Greg Hall - WS - 30 min. - 3/5
Wayfinding update - Greg Hall - WS - 30 min. - 3/5
Review of Welcome Center RFP - Suzanne - WS - 15 min. - 3/5
Site Visit - Vail Library - Pam Brandmeyer - 30 min. - WS - 3/19/13
First Reading Vail Golf Course Rezoning - George Ruther - ES - 30 min. -
TBD
First Reading Vail Golf Course Text Amendments - George Ruther - ES - 30
min. - TBD
Second Reading Vail Golf Course Rezoning - George Ruther - ES - 30 min.
- TBD
Second Reading Vail Golf Course Text Amendments - George Ruther - ES
- 30 min.- TBD
First Reading of Ord No. 4, 2013; Stream Tract Mitigation Ord -
George/Matt Mire - ES - 30 min. -TBD
ROI Document Presentation - Adam Sutner - WS - 20 min. - TBD
Eagle County Commissioner Joint Meeting - 60 min. - TBD
EHU Housing Authority - TBD
Healthcare Reform Act discussion - Stan/JP - WS - 30 min. - TBD
1st reading of Ord. No. 1, Series of 2013; Charter Split - Matt Mire - ES - 30
min. - TBD
2015 WAC construction restrictions discussion - George - WS - 30 min. -
TBD
VVMC/TOV discussion on MOB - Doris Kirschner, VVMC - ES - 30 min. -
TBD
Strategic Parking Plan discussion - Greg H. - WS - 30 min. - TBD
Ford Park discussion re: noise - Todd O./Greg Hall - WS - 30 min. - TBD
Sister City discussion - TBD
Open Space Discussion with Toby Sprunk, Eagle County Open Space
Director - TBD
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Town Council Lunch Break
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Site Visits to Lionshead Parking Structure Entry and Lionshead Centre Building
re: View Point #8
PRESENTER(S): Various
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: DRB/PEC Update
PRESENTER(S): Warren Campbell
ATTACHMENTS:
DRB January 16, 2013 Results
PEC January 28, 2013 Results
2/5/2013
Page 1
DESIGN REVIEW BOARD AGENDA
PUBLIC MEETING
January 16, 2013 Council Chambers
75 South Frontage Road West - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Rollie Kjesbo
Tom DuBois Libby Maio
Brian Gillette
Andy Forstl
PROJECT ORIENTATION 2:00pm SITE VISITS
1. Kimmelman Residence – 1151 Casolar Del Norte
2. Villa Valhalla – 384 Gore Creek Drive
MAIN AGENDA 3:00pm 1. Kimmelman Residence DRB130002 / 10 minutes Warren
Final review of changes to approved plans (front and garage doors) 1151 Casolar Del Norte Unit B/Lot A7, Block A, Casolar Vail
Applicant: Seth and Stacy Kimmelman ACTION: Approved with condition(s) MOTION: Kjesbo SECOND: Maio VOTE: 5-0-0
CONDITION(S): 1. The applicant shall install the Ankmar Pikes Peak model door without windows or exterior hardware.
2. The applicant shall submit to staff for review and approval, prior to painting the garage and front door, a color sample which is greater in red color to match the adjacent unit and does not utilize an over glaze.
2. Dobyns Residence DRB120586 / 15 minutes Warren Final review of new construction (duplex)
3080 Booth Falls Road/Lot 10, Block 2, Vail Village Filing 12 Applicant: Windsurfer LLC, represented by Pure Design Studio ACTION: Approved with condition(s) MOTION: Kjesbo SECOND: Gillette VOTE: 4-1-0 (Maio opposed) CONDITION(S):
1. The applicant shall terminate/transition all materials at an inside corner of the facade which shall be depicted on the plans submitted for building permit review. 2. The applicant shall submit a revised plan for the panel material layout on the facade for Design
Review Board approval prior to submitting for a building permit.
3. Villa Valhalla DRB130001 / 15 minutes Warren
Conceptual review of an addition (elevator, façade, and roof)
384 Gore Creek Drive/Lot K, Block 5A, Vail Village Filing 1 Applicant: Villa Valhalla Condominium Association, represented by Pierce Architects
ACTION: Conceptual review, no action taken
2/5/2013
Page 2
STAFF APPROVALS
Schneider Residence B13-0001 JRM
Final review of a minor exterior alteration (windows, doors) 4504 Meadow Drive Unit 203/Unplatted (Timber Falls) Applicant: Keith Schneider, represented by Michael Roe
Ribeiro Residence B13-0003 JRM
Final review of a minor exterior alteration (hot tub)
1479 Aspen Grove Lane/Lot 2, Block 2, Lion’s Ridge Filing 4 Applicant: Pedro Ribeiro, represented by Daniel Frederick
Vail Gondola Club DRB120590 Warren Final review of a sign application (business identification)
298 Hanson Ranch Road/Lot C, Block 2, Vail Village Filing 1 Applicant: Cordillera Property Owners Association, represented by Bart Sigler
Sullivan Residence DRB120595 Warren Final review of changes to approved plans (trash enclosure)
2645 Larkspur Lane/Lot 3, Block 2, Vail Intermountain Development Subdivision
Applicant: Sheila Sullivan, represented by Michael Roe Red Sandstone Elementary School DRB120596 Warren
Final review of a sign application (wall sign) 551 North Frontage Road West/Lot 8A, Block 2, Vail Potato Patch
Applicant: Red Sandstone Elementary PTO, represented by Katherine Lange
Ford Park Phase 1 Improvements DRB120600 Warren
Final review of changes to approved plans (foot path bridge)
530 South Frontage Road East/Unplatted Applicant: Town of Vail, represented by Todd Oppenheimer
The applications and information about the proposals are available for public inspection during regular office hours in the project planner’s office, located at the Town of Vail Community Development Department, 75
South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-2356,
Telephone for the Hearing Impaired, for information.
2/5/2013
Page 1
PLANNING AND ENVIRONMENTAL COMMISSION
January 28, 2013 at 1:00pm TOWN COUNCIL CHAMBERS / PUBLIC WELCOME
75 S. Frontage Road - Vail, Colorado, 81657 MEMBERS PRESENT MEMBERS ABSENT Bill Pierce
Henry Pratt Luke Cartin
Pam Hopkins
Susan Bird John Rediker
Michael Kurz Site Visit:
1. Fleeger Residence- 2950 Booth Creek Drive
2. Sundial Plaza- Lionshead Pedestrian Mall 20 minutes
1. A request for the review of a variance from Section 14-3-1,Table 2, Residential Access and Parking Standards, Vail Town Code, pursuant to Section 14-1-5, Variances, Vail Town Code, to allow for the construction of two street curb cuts for a single-family dwelling unit, located at 2950
Booth Creek Drive/Lot 2, Block 3, Vail Village Filing 11, and setting forth details in regard thereto. (PEC120049)
Applicant: Matt and Candee Fleeger, represented by Berglund Architects
Planner: Rachel Dimond ACTION: Denied
MOTION: Kurz SECOND: Rediker VOTE: 5-2-0 (Hopkins and Bird opposed) Rachel Dimond made a presentation per the staff memorandum.
Hans Berglund, representing the applicant, made a presentation showing the proposed plan and the approved plan. He stated the second curb cut would have minimal impact to the street and
neighborhood. He stated that the design would preserve a tree and make the neighborhood
safer by allowing for cars to pull forward out onto the street and not back out onto the street.
There was no public comment. Commissioner Hopkins stated she has heard concerns regarding curb cuts and has witnessed
snow plowing operations and visitor/guest having problems in driveways when pulling forward is not possible.
Commissioner Bird spoke to her belief that it might be safer to have a circular driveway. She added that if a duplex is permitted on the lot, but the owners are constructing a single dwelling
unit, it did not make sense to limit the site to a single curb cut.
Commissioner Rediker stated that he agreed with staff’s findings to the criteria for a variance.
He added that a case was not made for a hardship that warranted approval of a variance.
Commissioner Kurz agreed with Commissioner Rediker and staff’s responses to the criteria.
2/5/2013
Page 2
20 minutes
2. A request for a recommendation to the Vail Town Council for an amendment to the Lionshead Redevelopment Master Plan, pursuant to Section 2.8, Adoption and Amendment of the Master
Plan, Lionshead Redevelopment Master Plan, to amend the recommendations for the central pedestrian plaza (Sundial Plaza) in Section 5.8.6, Plazas and Nodes, Lionshead Redevelopment Master Plan and setting forth details in regard thereto. (PEC130001)
Applicant: Town of Vail, represented by Gregg Barrie Planner: Rachel Dimond ACTION: Recommendation of approval MOTION: Kurz SECOND: Pratt VOTE: 7-0-0
Rachel made a presentation per the staff memorandum for items 2 and 3. She highlighted the
requests and the criteria, staff’s findings, and actions needed on both applications.
Commissioner Kurz asked if the neighboring residential properties have been notified that a tot
lot would be placed on the site.
Gregg Barrie, Public Works Department, spoke to the merchant’s association and Geoff Wright
of the Landmark. He was unable to reach Packy Walker of the Lift House, but noted that Kevin Foley, a Lifthouse employee, was informed through Town Council. He stated he has not spoken
with any specific residential property owners. Commissioner Bird asked about lighting at night.
Gregg Barrie responded that he anticipated low level lighting, but that it had not been determined what, if any lighting would be included. He then continued by giving a power point presentation
highlighting the requests and the details of the proposed park design. He explained the existing conditions and how the Town landed on the need to provide a children’s play area. He spoke to
the need for green space in the Lionshead core and the anticipated tree replacement that would
occur.
Commissioner Pierce asked how the existing pedestrian connections for the surrounding
properties would be accommodated.
Gregg Barrie showed an image clarifying that all the existing access would remain.
Commissioner Bird asked about bicycle access from the pedestrian bridge into the core.
Gregg Barrie spoke to how people will be directed other ways from the most direct stairs into the core. He continued by describing the artist’s concept for the park. He discussed the materials
and the concept of allowing children to move through the playground without touching the ground in order to play the game “hot lava monster.”
Commissioner Pierce asked to see the site plan again in order to assess any impacts on the adjacent retail in terms of the creation of a barrier.
Commissioner Pratt inquired as to the future of the existing public art.
Gregg Barrie stated that he believed the piece was on loan and would be going back to the artist.
Commissioner Bird asked about the park dedication to Chuck McLaughlin, a long-time local
killed in a car accident. She inquired if that dedication would be carried forward.
2/5/2013
Page 3
Gregg Barrie stated he would look into the plaque and the previous dedication.
Commissioner Bird asked for details on the water feature.
Gregg Barrie explained the lighting and pop jets that were being anticipated and would be presented to Council.
Commissioner Pratt spoke to the shade in the park on hot summer days. He raised a concern about the proposed play surface (heat adsorbing) and the removal of mature trees that provide
shade. He asked about what can be done to reduce the heat and provide more shade. Gregg Barrie spoke to the landscaping intent and the use of ash trees, which have a nice shade
canopy.
Commissioner Pratt suggested that the nests may be intimidating to younger children so he
suggested an internal stair on the site to allow children to access the upper level.
Gregg Barrie spoke to the height and design and how they are addressing that comment and
accessibility requirements.
Commissioner Kurz stated he supports the recommendation to change the master plan, but he disagrees with creating a tot lot on the site. The density of the buildings around the site will not work well with a noise generation from the tot lot. He supports opening up the park, but not the
tot lot incorporation. Commissioner Rediker had no comment.
Commissioner Bird said she likes that the park is green today but the new design does not incorporate enough green scape.
Commissioner Pratt highlighted his belief that playground use falls off at 5:00 so he does not
believe there is a noise concern.
Commissioner Cartin spoke to the existing fire pits and the fact there is not a need for an
additional fire feature.
Commissioner Hopkins stated she is a fan of all the town’s parks. She suspects that the staff
could look at design options to change the play structure. Commissioner Pierce stated his belief that noise in the evening would be minimal or of no
impact. He added a concern about reducing green space and increased rubber playground surface.
Gregg Barrie spoke to the ability to use wood chips on the play surface.
Commissioner Pierce inquired as to the ability to push the park to the north in order to open up
the south side.
Gregg Barrie explained how the park has already been pushed north.
Commissioner Pratt asked where the nearest public restrooms were located.
Gregg Barrie stated that they were down by the ice rink.
2/5/2013
Page 4
Commissioner Pierce inquired as to the process moving forward and if anything would return to the Commission.
Rachel Dimond explained that the amendments to the master plan would move forward to the Town Council if a recommendation were made by the Commission and not return for any review.
She added that if an action were taken on the conditional use permit it would not return to the Commission for review. The Design Review Board would be the final step in the review.
Gregg Barrie suggested that the Commission move forward with a recommendation on the master plan amendment but table the conditional use permit so they can return with additional details and information.
20 minutes 3. A request for the review of a conditional use permit pursuant to Section 12-7H-5, Conditional
Uses; Generally (On All Levels of a Building), Vail Town Code, to allow for the construction of a
public park and recreation facilities (playground) at Sundial Plaza located within the Lionshead pedestrian mall/Tract C, Lionshead 6th Filing, and setting forth details in regard thereto. (PEC120050)
Applicant: Town of Vail, represented by Gregg Barrie
Planner: Rachel Dimond ACTION: Tabled to February 11, 2013
MOTION: Kurz SECOND: Cartin VOTE: 6-1-0 (Pratt opposed)
This item was discussed and reviewed with Item #2.
4. A request for the review of amendments to a conditional use permit, pursuant to Section 12-16-
10, Amendment Procedures, Vail Town Code, to allow for the redevelopment of the Vail Golf
Course Club House (i.e. accessory buildings, permanent and temporary, and uses customarily incidental and accessory to permitted or conditional outdoor recreational uses, and necessary for
the operation thereof, including restrooms, drinking fountains, bleachers, concessions, storage
buildings, and similar uses), located at 1775 Sunburst Drive/Lot 3, Sunburst Filing 3 and Unplatted Parcels (a complete metes and bounds description is available at the Community
Development Department Office), and setting forth details in regard thereto. (PEC120036)
Applicant: Town of Vail, represented by Greg Hall Planner: George Ruther
ACTION: Table to February 11, 2013 MOTION: Kurz SECOND: Cartin VOTE: 7-0-0
5. Approval of the January 14, 2013 minutes ACTION: Approved with modification
MOTION: Kurz SECOND: Cartin VOTE: 7-0-0
MODIFICATION: 1. Commissioner Kurz requested that his statement be amended to read 4 to 1 instead of
40 to 1.
6. Information Update
Discussion on the February 11th agenda and the presentation by Jeff Winston.
7. Adjournment MOTION: Kurz SECOND: Cartin VOTE: 7-0-0
2/5/2013
Page 5
The applications and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public
hearing in the Town of Vail Community Development Department. Times and order of items are
approximate, subject to change, and cannot be relied upon to determine at what time the Planning and Environmental Commission will consider an item. Please call (970) 479-2138 for additional
information. Sign language interpretation is available upon request with 24-hour notification. Please call (970) 479-2356, Telephone for the Hearing Impaired, for information.
Community Development Department Published January 25, 2013 in the Vail Daily.
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Timber Ridge Redevelopment Discussion
PRESENTER(S): Jen Wright and Gary Gorman
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Lionshead Parking Structure Entry Improvements
PRESENTER(S): Tom Kassmel
ACTION REQUESTED OF COUNCIL: Review Lionshead Parking Structure entry concept
designs and provide staff with direction.
BACKGROUND: As a part of the recent Lionshead Parking Structure improvements, the
Town has budgeted for improvements to be completed at the entry to the Lionshead Parking
Structure. The goal of the project is to improve the operating efficiency of the entry and exit of
the parking structure and to improve the aesthetics of the entry to meet the expectations of our
guests. The Town awarded the design development contract to Zehren and Associates this
past December.The design team will present concept design improvements for review and
discussion, and to gain direction from Council acting as the owner.
STAFF RECOMMENDATION: Review Lionshead Parking Structure Entry concept designs
and provide staff with direction.
ATTACHMENTS:
Lionshead Parking Structure memo
Part 1 of presentation
Presentation Concepts Part 2
2/5/2013
To: Town Council
From: Public Works
Date: February 5, 2013
Subject: Lionshead Parking Structure Entry Improvements
1. Summary & Purpose
This past December the Town awarded the design contract for the Lionshead Parking
Structure (LHPS) Entry Improvements project to Zehren and Associates. The purpose
of the LHPS Entry project is to improve the operational efficiency, safety and aesthetics
of the Lionshead Parking Structure Entry. In order to achieve this it is important to
understand the other currently budgeted surrounding projects that are integral to its
success. Before discussing the specific issues and goals at the LHPS Entry an
overview of the integral concurrent surrounding projects is essential.
2. Background
Over the past three years the Town of Vail has made significant improvements to the
Lionshead area including; The Lionshead Transit Center, The Lionshead Welcome
Center, the Lionshead Skier Drop Off, the Library Remodel, Frontage Road
Improvements from the LH Parking Structure west to Forest Rd., and has begun design
of new Wayfinding signs and features. A majority of these projects have been funded
by the Vail Reinvestment Authority (VRA) and Tax Increment Financing (TIF) dollars.
Over the next three years the Town has budgeted for continued improvements in
Lionshead. These new Lionshead projects include;
The LHPS Entry Improvement Project $1.2 Million TIF 2013-14
Frontage Road Widening(Municipal Bldg to LH) $3.0 Million TIF 2014
Vail Wayfinding (Portion in LH) $3.3 Million CIP/TIF/RETT 2012-14
Parking Equipment Replacement $0.6 Million CIP/TIF 2014
The success of the LHPS Entry project is integral to each of the first four of the listed
projects and it is critical that each of these four projects be coordinated and timely in
design and construction. As shown in the table above, each of these four projects have
an anticipated completion date of 2014. It is expected that the LHPS Entry project will
coordinate with each project by providing the basis for design for each. More
specifically we see each projects impact as follows;
2/5/2013
Town of Vail Page 2
Frontage Road Widening (Municipal Bldg to Lionshead) Project:
The section of Frontage Road between the Municipal Building and the Lionshead
Parking Structure entrance has been identified to be widened by the Vail Transportation
Master Plan. Initial design efforts began in 2004 as a part of the then Conference
Center Project, which were put on hold and then slightly modified by the Vail Frontage
Road Master Plan and Parking Plan in 2010. The proposed widening in this section
provides added auxiliary lanes along the Frontage Road similar to the configuration in
front of the Four Seasons and the Vail Police Department. These added auxiliary lanes
provide a critical piece to the improvement of the LHPS Entry project. It is expected that
the LHPS Entry project, as a part of its coordinated design, will provide the concept
level design plans and design studies showing the need and impact of the specific lane
improvements. While the final design, permitting and Construction of the improvements
will occur as a part of the Frontage Road Widening (Municipal Bldg to Lionshead)
project. Each project is expected to be bid and constructed in 2014 and be ready for
the 2014/15 winter season.
Vail Wayfinding:
The Town has been working with Stantec/Comm Arts over the past year in preparing a
new wayfinding sign program for Vail. This wayfinding effort will provide the signage
and entry sign features that will be critical to the wayfinding and aesthetics of the LHPS
Entry project. Both design teams, Stantec and Zehren, will coordinate to facilitate the
ideal placement and aesthetics of these signage features with regard to the LHPS entry.
The LHPS Entry project will provide the ideal location based on the redesigned entry
and the Wayfinding project will provide the design and installation of the signs and
features, with implementation expected in 2014 and ready for the 2014/15 winter
season.
Parking Equipment Replacement:
As a part of the LHPS Entry project the design team will be reviewing enhancements to
the parking structure entry and exit locations and the associated parking equipment.
Carl Walker Parking is a part of the design team and will be providing recommendations
on improvement to flow, operations, parking equipment, and technology. The
improvements will be implemented as a part of the LHPS Entry project with the new
parking equipment being funded by the Parking Equipment Replacement project.
Construction and implementation is expected in 2014 and ready for the 2014/15 winter
season.
3. Coordination Between Projects
As evident by the three descriptions above, the above four mentioned project are
integral to each other and need to be timed accordingly. Currently each project is
budgeted in such a way that each can be coordinated in design, construction and
2/5/2013
Town of Vail Page 3
completion. This will allow each to be complete for the 2014/15 winter season, prior to
the 2015 World Ski Championships. The progress of each project is as follows;
• The LHPS Entry project is just beginning concept design with expectation to be
out to bid for construction by 2/2014
• The Frontage Road Widening project’s Request for Proposals (RFP) will be out
within the next couple weeks, with a design team selection in March and with
expectations to be out to bid for construction by 2/2014. This project will build off
the previous Design Development (DD) drawings of the Frontage Road Widening
project that was anticipated in 2004 for the Conference Center. It will be
modified to fit the current Frontage Road Master Plan as presented as part of the
Frontage Road Parking Plan completed in 2010.
• The Wayfinding project is well under way with concept and DD drawings
currently in development, with the expectation that all signs and features will be
installed by 2014.
• The Parking Equipment Replacement project will have the preferred equipment
identified as a part of the LHPS Entry project with the expectation of its
implementation also as a part of the LHPS Entry project in 2014.
Since these projects are all complimentary to each other in this specific location it is
critical that they remain on their current schedule in order to be ready for the 2014/15
winter season and the 2015 World Ski Championships.
4. Lionshead Parking Structure Entry Improvements
Problem, Givens, Goals, & Issues
Now with the background and overview of future budgeted Lionshead Improvements
understood, we will begin to focus on the LHPS Entry project and discuss the Purpose,
Problem, Givens, Goals and Issues.
The purpose of the LHPS Entry project is to improve the operational efficiency, safety
and aesthetics of the Lionshead Parking Structure Entry. This has been identified on
numerous occasions and has become more apparent as a result of the successful
Lionshead Village Redevelopment which draws more people to Lionshead. More often
than not the Lionshead Parking Structure fills on busy days at an almost equal rate as
the Vail Village Parking Structure and empties equally as fast. However the LHPS does
not provide the entry and exit operational efficiencies, safety and aesthetics as the Vail
Village Parking Structure.
Problem:
The LHPS lacks the ability to efficiently process the 800+ vehicle transactions it may
see at a peak hour of am and pm use. It also creates vehicular conflicts at its entry/exit
point along the Frontage Rd. causing inefficiencies, long stacking queue lines of
vehicles in and out of the parking structure, and safety concerns for vehicles and
pedestrians. The LHPS also lacks an inviting and obvious entry, due to; its offset side
loading configuration, adjacent “charter bus” lot, and undefined sea of asphalt entry.
This is apparent by one of the most popular fielded questions at the Lionshead
2/5/2013
Town of Vail Page 4
Information Center (Old Location-adjacent to this entry) was, “where do we park?”,
making it evident this entry does not seem inviting to the uniformed guest.
Also, first impressions at the LHPS are “what you see is what you get”. The highly
visible “charter bus” lot is your first impression upon entry. This lasting impression may
be of charter buses, RV’s, trailers, storage containers, dumpsters, construction staging,
or any other use; as this “charter bus” lot has become a “catch all” for whatever may be
needed at the time. In addition, neighboring properties have requested the lot be better
hidden with landscape. It has been a very useful lot; however it is not being utilized to
its full potential being in such a premier location. Add this first impression to the above
mentioned vehicular conflicts, and we have identified the problem.
In order to help solve the above identified problems this project has identified the
following Givens, Goals and Issues.
Givens:
• Council is acting as both the Vail Reinvestment Authority (Funding Client) and
the Town Council (Property Owner/Review Agent) and has final decision making
authority
• The Lionshead Master Plan will not have to be amended as a part of this project,
as this project is not intended to preclude the larger projects as indicated in the
Lionshead Master Plan for this site.
• Provide a safe environment for all users.
• The project process will be transparent; all comments will be documented and all
issues will be responded to.
• All issues may not be resolved to everyone’s satisfaction; there may have to be
compromises.
• The existing baseline conditions and operating standards of each problem will
not worsen or be compromised.
• The final approved design will comply with Town Code.
• This project is specific to the operational efficiencies and aesthetics of the
Lionshead Parking Structure Entry, this project will not provide the design or
necessarily accommodate nor preclude any longer term adjacent future major
project such as; additional structured parking, civic building, or other major
redevelopment.
Goals:
• Provide an inviting and aesthetically pleasing entry to the Lionshead Parking
Structure on the level and scale of the Vail Village Parking Structure entry
• Provide improved operating efficiencies and eliminate the entry/exit vehicular
conflicts.
• Provide improved efficiencies to the LHPS in general, minimizing guest wait
times, conflicts, and confusion.
• Use improved technology that will best suit this site, specifically in regard to
parking equipment.
• Provide a safe and inviting environment
2/5/2013
Town of Vail Page 5
Issues:
• Poor Aesthetics and Entry definition
• Vehicular entry/exit conflicts
• Stacking at peak times creating long queues of entering vehicles on the Frontage
Rd and long queues of exiting vehicles within parking structure at peak times.
• Multiple uses of “charter bus” lot
o Charter Buses and oversized vehicles
o Future surface parking
o Future structured parking expansion
o Future Civic site per Master Plan
o Recycle Center
• Steep grades at project east and south limits (limited landscape buffer)
• Existing secondary access from level two (currently not being used)
• Condition of the east pedestrian access/stairs (currently not part of project)
• Snow Storage
• Access to top deck by large maintenance vehicles
• Parking equipment technology upgrades
o Manned booths
o Pay on foot
o Centralized pay station
o RFid pay option
o Other or combinations of above
• Roundabout at Frontage Rd. Control.
• Impact of Frontage Rd. Parking
• Impact of widening the Frontage Rd. and requirement of 10-14’ walls
5. Initial Findings
In order to begin this design project the design team held a working meeting with key
internal members of Town staff to help develop the above Givens, Goals and Issues,
and shape the direction of the project. A key element to the development of this project
will be whether or not the Town sees this as a limited scope solution or a broader
solution, with that question more specifically revolving around the near term fate of the
“charter bus” lot.
The “charter bus” lot as identified above has the potential for multiple uses. However its
current use may not be the highest and best use. Past studies have looked at this lot as
developing into either a Civic Center or similar use as per the Lionshead Master or as
expanded parking(structured or surface lots). As stated in the Givens this project will not
be designed for these potential future larger projects, however it will not necessarily
preclude it either.
It is critical to provide direction for this current LHPS Entry project as to whether or not
to utilize or save the “charter bus” portion of the site. Improvements can be completed
on the “charter bus” lot that do not preclude future improvements, but a general
2/5/2013
Town of Vail Page 6
understanding of the intent and timeframe for more permanent future improvements
should be discussed.
Also, the discussion of a potential roundabout at this location is also warranted. A
roundabout has been conceptually shown on a few occasions, specifically; the
Conference Center, the Masinter LH Redevelopment Plan, and the Vail Transportation
Master Plan. It has also been suggested as an option during the roundabout location
discussions for the Municipal Building site redevelopment. A roundabout at this location
has significant impacts to this site and should be vetted during this process.
6. Recommendations
Staff recommends that Council reviews the memo and presentation and provide staff
with discussion and direction with regard to Council’s desired outcomes of this project,
including direction on two critical questions;
1. Does the Council agree with the project approach; the problem statement,
givens, goals, and issues, and the multiple project coordination.
2. Should the improvements to the entry be limited to the existing entry area and
leave the “charter bus” lot as is, making it a potential shorter term solution; or
should this improvement use of the “charter bus” lot allowing the entry/exit
improvements to include the lot, with the opportunity to add surface parking or
other more valuable surface uses other than the status quo.
7. Next Steps
Based on the discussion and direction by Council, staff and the design team will
develop more detailed concept solutions that address the issues and meet the goals of
the project; and will also provide a thorough investigation into parking equipment
technology and provide appropriate recommendations.
Project Schedule
Concept Design: Feb-March
Schematic Design: April-May
Design Development and Entitlements: May-July
Final Design and Construction Documents: August-December
Construction: April-June; Sept-Nov
2/5/2013
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Department of Public Works
ph 970.479.2158
fax 970.479.2166
www.vailgov.com
1309 Elkhorn Drive
Vail, CO 81657SC
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2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Sundial Plaza Renovation Progress Update.
PRESENTER(S): Gregg Barrie and Michael Moore
ACTION REQUESTED OF COUNCIL: Staff is requesting feedback and direction from the
council related to the proposed water feature, the snowmelt system, the budget and the
general design. In addition, staff is requesting feedback on whether to consider a name
change for Sundial Plaza as part of the renovation.
BACKGROUND: In October of 2012, staff presented the conceptual design for the
renovation of Sundial Plaza to the Town Council. Since that time, work has continued on
refining the design. The components of the project include a children’s play area with artistic
play elements, an interactive water feature, reconstruction/snowmelting of existing walkway
and stairs, new landscaping and inclusion of ADA access into the park.The budget for the
project currently stands at $850,000. The current project estimate is $890,000, including a
10% contingency. The attached memorandum outlines the budget and makes
recommendations for proceeding with the project.
STAFF RECOMMENDATION: Staff recommends that the project should continue through
the design approval process and construction document completion with a goal of putting the
project out to bid by the end of February. Staff will make adjustments if needed once bids are
returned and will present to the council on April 2 with recommendations.
ATTACHMENTS:
Town Council Sundial Plaza Memo
Sundial Plaza Presentation
2/5/2013
To: Vail Town Council
From: Department of Public Works
Date: February 5, 2013
Subject: Lionshead/Sundial Plaza Park and Playground
I. INTRODUCTION
This memo is to update the Town Council on the Sundial Plaza Renovation Project, and
to ask for direction related to the proposed water feature, the snowmelt system and the
general design. In October of 2012, staff presented the conceptual design for the project.
At that time, the council gave general approval to continue refining the project.
As a reminder, there are two goals behind the project. One is to provide a
recreational/park amenity for the residents and guests of the Lionshead neighborhood.
The second is to provide a cost-free, family-oriented activity for day visitors and
destination guests similar to the Children’s Fountain or Pirateship Park in Vail Village.
As presented in October, the components to this project include a children’s play area
with artistic play elements, an interactive water feature, reconstruction/snowmelting of
existing walkway and stairs, new landscaping and inclusion of ADA access into the park.
A site plan, rendering and summary of these components is attached.
Staff has continued communication with Lionshead merchants and property managers
and presented the project to the Planning and Environmental Commission. The initial
presentation to the Design Review Board will be made on Wednesday, February 6. The
final presentation to PEC is scheduled for February 11.
II. WATER FEATURE
The inclusion of an interactive water feature in Lionshead, along the lines of the
Children’s Fountain in Vail Village has been well received by merchants, property owners
and managers, the PEC and the town council.
Staff is proposing two design options for an interactive seasonal feature. Both include
natural stone seating and appropriate lighting with edges that are flush with the adjacent
plaza area. In addition, maintenance requirements are fairly simple and water will be
recirculated and treated per requirements for interactive fountains. Please see the
attached photos for an example of each.
2/5/2013
Town of Vail Page 2
a. Fountain Option A - $175,000
This option would be similar to the Children’s Fountain in Vail Village. It would
include a shallow pool (0-4”) with five standing jets. This option is an “analog”
system and would not require a computer control system. All six jets would have
pool rated lighting. This fountain can be constructed within the existing budget.
b. Fountain Option B - $200,000
This option would be a “pop-jet” type fountain. Also called a “splash pad”, the
fountain would not have a standing pool of water and the surface would be concrete
or pavers. There would be a standing frothy jet in the center and fourteen “pop
nozzles” that could be programmed into various shows and could also include a
“start” button so that the fountain only runs when people want to use it. During the
evenings, only the center jet would operate and it could be lighted for aesthetics.
c. Possible accessories
Fire Feature
The conceptual design included a winter fire feature for the fountain location.
However, with the close proximity of the Arrabelle fireplaces, this option was
removed from the design. If it was decided to add this in, the cost would be
approximately $25,000.
Pop-jet Lighting
Lighting could be added to the pop jet nozzles for approximately $15,000, if it was
desired to operate the pop system in the evening/at night.
III. SNOWMELT SYSTEM
Staff proposes to reconstruct and snowmelt the existing walkway and stairs through the
project site. This is an important portal that connects Lionshead mall to the First Chair,
Westwind, and Landmark properties as well as to the pedestrian overpass. Currently,
the walkway from the Frontage Road to the Landmark is snowmelted.
a. Snowmelt Considerations
The existing boiler located in the First Chair building was designed to
accommodate this project and is of adequate size.
The pumps and mainlines were not included in the First Chair project but will
be required at a cost of approximately $60,000. This was not anticipated in
the original Sundial Plaza budget, however, see Section IV, Budget Outline.
The system will have adequate capacity to include the pathway from the
pedestrian overpass, north of First Chair,. The path is now in the shadow of
First Chair and gets very icy. Please note that this item was mentioned by
Council at the conceptual presentation.
b. Play Area Snowmelt
Resilient surfacing is required in playground areas. Staff had originally proposed a
poured-in-place rubber surfacing that could be snowmelted for year-round use. Staff
2/5/2013
Town of Vail Page 3
is now recommending the use of wood fiber as used in Vail’s other play areas based
on the following:
Natural appeal – the wood fiber surfacing is a natural product as opposed to
the rubber and would provide a nice contrast to the significant amount of
paving in Lionshead.
Summer Use – the rubber surfacing can get very hot in the sun. Since this is
a south-facing site, the wood surface will help to keep the area cooler during
summer months.
Cost – the installation cost of rubber surfacing is approximately 5 times that of
wood fiber.
Snowmelt – the cost to install snowmelt into the rubber surfacing would be
approximately $30,000 plus operating costs. The mechanical engineering
consultant has recommended that snowmelting the rubber surface would work
only marginally.
Future alterations – if it is determined that snowmelt should be added at a
future time, the wood fiber can be easily removed and used in other town
parks, and a snowmelt system with rubber surfacing could be installed.
Other town playgrounds – none of the other play areas in Vail are currently
snowmelted, including Pirateship Park, which is used year-round.
IV. BUDGET OUTLINE
The current project budget is $850,000. Please review the following:
Basic Project Components
Reconstruct/snowmelt the stairs/walkway through the site
Complete the site work as proposed including ADA access, landscaping, lighting,
seating and other improvements
Construct the artistic play elements including three structures with slides, bridges
and climbers, and install the climbing wall on the existing retaining wall
Fountain Option 1
Install wood fiber surfacing in play area, not snowmelted.
Considerations
The above project is estimated at $890,000 (see breakdown, next page)
This includes an $80,000 contingency (10%) – this could be reduced once actual
project costs are known after the bid process.
This includes $60,000 for snowmelt pumps and mainlines not considered in the
original budget estimate
This includes an increased mobilization estimate due to the project’s location.
There may be unused TIF funding from other recent projects that could
supplement the snowmelt pumps and mainlines if needed.
Council could consider the use of Recreation Path Maintenance funds to assist
with the cost of pumps and mainlines based on the option to add snowmelt to the
path north of the First Chair building.
2/5/2013
Town of Vail Page 4
Budget Breakdown
Stairway Work $ 115,000 (includes snowmelt pumps)
Site Work/Walls/Landscaping/Utilities $ 169,000
Children’s Play Elements/Surfacing $ 206,000
Water Feature Option 1 $ 175,000
Design/Engineering $ 67,000
Mobilization/Bonding $ 78,000
Contingency (10%) $ 80,000
Project Budget Estimate $ 890,000
Budget Conclusion
Based on the current project contingency and the other potential funding to assist with
the snowmelt pumps, staff recommends that this project can be constructed for
approximately the approved budget, potentially including Fountain Option 2. Once actual
project bids are received in late March, final details can be adjusted and presented to the
council for approval. See Staff Recommendations below.
V. PROJECT SCHEDULE
February Final design development, design review process, bid documents
March Project Bidding Process
April 2 Town Council approval and contract award
May-June Phase I Construction – Site Work
Sept-Oct Phase II Construction – Play feature installation
VI. PARK NAME
Sundial Plaza was originally constructed around 1983 as part of the Lionshead Mall
project. The design included a sundial pattern in the paving. The plaza was renovated in
1992 and again in 2008 with Arrabelle. The sundial paving pattern no longer exists. With
this new renovation, should the park/plaza space be renamed?
VII. STAFF RECOMMENDATION
Staff recommends that the project should continue through the design approval and
construction document process with a goal of putting the project out to bid by the end of
February. The bid package will include Bid Alternates for the snowmelt system and other
components as needed, to be presented to the council on April 2 with recommendations.
VIII. ACTION REQUESTED BY COUNCIL
Staff is requesting that council provide input on the project as follows:
1. Provide comments regarding the Fountain Options 1 and 2
2. Provide comments on the budget outline and considerations
3. Should the town consider a new name for the park/plaza?
4. If the council agrees with the project’s direction, direct staff to continue through the
design review process and bid process.
2/5/2013
Town of Vail Page 5
Sundial Plaza Renovation
Proposed Site Plan
2/5/2013
Town of Vail Page 6
Sundial Plaza Renovation
Site Renderings
2/5/2013
Town of Vail Page 7
Sundial Plaza Renovation
Summary of Components
A. Play Area Concept
As with other recent park/play area renovations, an artist was hired as part of the design team
to help develop a unique and enduring design concept. This approach has been very
successful for Vail, resulting in a very distinctive playground program. With the approval of the
Art in Public Places Board, the town hired Tres Birds Workshop, an art/architecture firm
located in Denver. Tres Birds was identified through a Call to Artists process and selected
based on their distinctive ideas and extensive list of completed projects, both large and small.
The play area concept consists of naturally-shaped, nest-like play structures connected with
various climbers, slides and bridges that will attract and challenge children ages 2 through
12. The shapes blend with the large existing spruce trees on the site, compliment the
architectural surroundings and provide small, comfortable play spaces for kids. The play area
is large enough to accommodate a large number of children, yet small enough to fit into a
compact site and still allow for significant landscaping and a centerpiece water feature. The
size of the play area is about the same as Pirateship Park in Vail Village. Drawings are
attached.
B. Reconstruct the Existing Stairway though the site
The stairway that connects Lionshead to First Chair, Westwind, Landmark and the pedestrian
overpass is in need of reconstruction. As part of the work, public works proposes to install
snowmelt to the stairs/walkway to reduce daily maintenance requirements and liability
concerns. The areas above and below these stairs were heated during the construction of
the First Chair and Arrabelle projects. The stairs will be realigned to increase available
park/green space.
C. Water Element
The Children’s Fountain in Vail Village is a destination activity for locals and guests alike. The
site plan for Sundial Plaza includes a central space for a “pop-jet” or other simple fountain,
similar in size to the Children’s Fountain. During the winter months, the fountain space can
be designed for other purposes such as a fire feature, a seating area or as a temporary art
location.
D. Other Site Work
The large retaining wall will remain in place and is proposed as a climbing feature for the play
area. The space below the wall will be graded to a single elevation to provide simple ADA
access throughout the project. New steps and a ramp will enhance access to the area. Some
of the existing low walls will be removed and others will be re-veneered and seating areas
added to match site walls throughout Lionshead.
E. Park/Green Space
The existing green space and vegetation provided by Sundial Plaza are important elements in
Lionshead. The proposed site plan adds more aspen trees than currently exist along with
shrubs and flowers as well as turf area above the wall.
2/5/2013
Town of Vail Page 8
Sundial Plaza Renovation
Fountain Photos
Fountain Option 1
Similar to the existing Children’s Fountain
Six standing analog jets
Shallow pool
Lighting
$175,000
Fountain Option 2
Pop-jet splash pad
14 Programmed pop jet nozzles
1 standing center jet
Lighting on center jet at night
No pool
$200,000
2/5/2013
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2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Information Updates and Attachments:
1) VEAC Minutes from January 8, 2013;
2) VLMD Infrastructure/Events Update – Kelli McDonald and Kathleen Halloran
3) Economic Indicators May - October 2012 report;
4) Revenue Highlights;
5) Vail 50th Town Council and Fundraising Letters from Roger Brown;
6) Streamtract Encroachments; and
7) The Grand View memorandum.
7) Sales Tax Worksheet Dec. 12, 2012.
ATTACHMENTS:
VEAC 01082013
Event Assets
Vail Economic Indicators Grid 2012 Summer
Revenue Highlights 130130
Vail 50th TC letter
Vail 50th Fundraising letter
Streamtract Encroachments Update
Grand View Memo 020513
Sales Tax Worksheet Dec 12
2/5/2013
Vail Economic Advisory Council (VEAC)
January 8, 2013
MEE,.ING NOTES
• VEAC Members Present:
Rayla Kundolf; Rob LeVine; Pam Stenmark; Greg Moffet; Laurie Mullen; Matt Morgan; Chris
Romer; Paul Wible; Michael Kurz; Mike Ortiz; Steve Kaufman; Mark Gordon; Bob Boselli; Liz
Biebl for Chris Jamot
• Others Present:
Jim Lamont; Adam Sutner; Jenn Bruno; Michael Cacioppo; Robin Litt; Brian Rodine; Amy
Cassidy
• TOV Staff Present:
Town Manager Stan Zemler; Finance Director Judy Camp; Commission on Special Events
Coordinator Sybill Navas; Executive Assistant Tammy Nagel; Economic Development Manager
Kelli McDonald
Summer 2012 Sales Tax Collections:
Judy Camp presented a PowerPoint to the committee outlining 2012 summer sales tax
collections. The 2012 summer sales tax collections set a record exceeding the pre-recession
high set in 2008 by 2.9%. Camp stated that summer continues to represent 30% of 12-month
sales tax collections. In 2012, the summer season grew 4.4% and the 201112012 winter season
grew 4.0%, while inflation as measured by CPI increased 1.8% on average. Redeveloped
properties (new construction or complete remodels generally including additional space),
contributed $132K or 53% of the total summer sales tax collections. The redeveloped properties
are up 17% from last summer; retail up 29%, lodging up 20%, and food and beverage up 10%.
The base businesses were up 2%; retail flat, lodging up 7.9% and food and beverage up 11.5%.
Vail Village collections increased 12.2% with redevelopment properties up 18.5%, contributing
one-third of the total increase. Lionshead collections increased 9.4% with redeveloped properties
up 14%, contributing 43% of the total increase.
• TOV 2013 Budget:
Judy Camp also reported the Vail Town Council approved the 2013 budget on December 18. Of
particular interest to the VEAC, is an 8% increase in tourism spending over 2012, with the town
and the VLMD planning to spend $5.5 million next year.
Major event funding in addition to the CSE events, which Jenn Bruno reported on later in the
meeting, include the 2015 World Alpine Ski Championships, $250,000; 2015 Nation's Event race
in Vail $375,000; US Pro Cycling Challenge $75,000 from the town plus $100,000 from VLMD;
and Burton US Open, $400,000.
• Financial Reports:
The revenue highlights from December 2012 and the October Vail Business Review were
provided in the committees' packets.
• Action Steps for Ideas to Enhance Economic Vitality:
Stan Zemler reviewed with the committee members the VEAC Ideas to Enhance Economic
Vitality Next Steps spreadsheet, which outlines the short termllong term vitality idea, the
responsible parties to initiate the idea, the next steps in initiating the idea and the timing of which
the enhanced economic vitality idea should be implemented by. Zemler requested each group to
provide a report in March outlining what the group is working. McDonald will email out a template
for the groups to use in reporting.
2/5/2013
• CSE 2013 Events:
Jenn Bruno, CSE Chair, updated the council on the events that will be in town in 2013. Bruno
stated the CSE has been focusing on a balanced calendar of events that represent the Vail
brand, provide the best return on investment and create more life in the village. When allocating
funding for events this year, CSE reduced event redundancy, eliminated non performers,
rewarded events that had a good return on investment and invested in events that could provide
opportunity. Bruno stated CSE members concentrated on quality events versus quantity of
events. In 2013, CSE members will be working closer with event producers from the beginning
to the end of their event with such things as marketing and authenticity of an event. CSE
contracted with MKT Vail, principal Adam Sutner, as a strategic consultant to assist in aligning
CSE objectives with Town Council and VLMD objectives, assist in marketing diligence and assist
with developing a Memorial Day event.
Sutner spoke to the council members about a Memorial Day event and the process behind CSE's
decision on an event. The process lasted for 1.5 hours each and consisted of two focus groups
made up of second homeowners, destination and fulltime residents. There were several
concepts tested such as a lUXUry festival, family fun, comedy, music and food. The lUXUry
festival did not resonate at all and the feedback was that Vail is for participants -not spectators.
Family Fun was viewed as too prosaic, plus awkward school schedules. A comedy festival was
seen as fresh and bold, but all mentioned the need for a "big name" and ultimately viewed as
quasi-appealing and a little more polarizing. Music festival was viewed as perhaps too much
music with Vail's current year around music events and other Memorial Day music festivals. A
food festival had a strong reaction and enthusiasm compared to the other concepts. There are
several food festival themes from hands on, competitive, celebrity and participatory. The festival
could be paired with wine, mixology, demos, children's cooking and kitchen tours and possibly be
tied to Health & Well-being. Sutner stated Solaris Plaza and/or Vail Square at Arrabelle would be
the central staged focal point. The festival would be an expansion of the successful Gourmet on
Gore Friday night programming into a weekend long series of classes, tastings, mixology events,
pairing, etc.
Sutner spoke to members about event attendance research background and how for the 2012
Event Calendar, the CSE commissioned an Economic Impact Research initiative that generated
new data related to event ROI such as lodging, other expenditures; total generated revenue and
Sales Tax revenue. Its value was espeCially helpful in terms of the allocation process for 2013 in
terms of ranking and relative performance of an event. However, the key variable of event
attendance relied on estimates and data supplied by the event producers themselves. The
unreliability of this data undermined confidence in the data itself and the credibility of the events.
In 2013 the CSE received funding to investigate the possibility of commissioning a research
initiative aimed at securing reliable and comparable event attendance data for this year's Vail
event schedule. Sutner stated CSE was hoping to have a vendor and methodology secured and
in place for the February events; Winter Mountain Games and the Burton US Open.
• Town Manager Report:
None.
• Citizen Input:
None
• Other Business:
None
• Next Meeting:
The next meeting is scheduled for Tuesday, February 12, 2013 at The Antlers and will be a joint
meeting with the VLMDAC to discuss the Health and Well-being initiatives.
2/5/2013
IVail6::onomiCAdvisory 0:u1d1
Ideasto B1ha11(2 6::0n0micVitality TOWN OFe;[»8-Jln.13
Economic Development Office
2/5/2013
TO: Vail Town Council
FROM: Economic Development and Finance Departments
DATE: January 26, 2013
SUBJECT: VLMD / Events Infrastructure Observations
I. SUMMARY
On March 20, 2012 Council was presented with a first look at infrastructure observations made
by the Vail Local Marketing District based on guest priorities and maintaining a competitive edge
over other mountain resorts for summer guests. The below list of suggested improvements
(with priorities listed in bold) have been updated to reflect current projects. Where appropriate,
the town has incorporated these suggestions into project plans.
II. DISCUSSION
Way Finding: Capital project currently underway
o Signage expanded on Frontage Roads and at intersections
o Multilingual essential
o Landmarks identified
o Utilize European model
o Interactive
o Mobile technology
o Put a VLMDAC member on the task force/committee
Information Centers: Capital project currently underway; Level of customer service has
been better defined in a revised contract with the current service provider; Plans to RFP
for this service later this year
o Upgrade Vail Village Info Center– apply best practices and most effective
technology solutions from the Lionshead Welcome Center
o Knowledgeable, friendly staff
o Activity reservations
o Tie-in with Vail Mountain activity/info centers
o Better information – hiking, cycling, shopping, dining, lodging, event, activity
options
o Centralized calendar: 1st Qtr 2013
2/5/2013
Town of Vail Page 2
Hiking/ Biking
o Transportation pilot program with increased access to Vail trailheads
o Maps, apps and increased web site content: Completed Summer 2012
o Better signage
o Better connectivity for bike paths and walking paths
o Guided options
Event Venues (combined with input from Commission on Special Events members and
event promoters)
o Comprehensive electrical power plan including inventory, needs, costs for
all TOV event sites
o Permanent outdoor stage, perhaps at Mountain Plaza
o Consider town-wide sound system
o Lighting on path at Betty Ford Way: currently part of the Ford Park
improvements project
o Improved concession stands and restrooms: Ford Park and Athletic Field:
currently part of the Ford Park improvements project
o More public restrooms are needed: Restrooms being added with Main Vail F.S.
renovation;
o New and redeveloped facilities need to be affordable and have state of the art
A/V equipment: Both the Vail Library and Grand View Room have updated
equipment
o Updated, accurate scalable maps: Completed 4th Qtr 2012
o Online permits that can be submitted back online: 1st Qtr 2013
o Turn key for event promoters
o Lack of power is a problem throughout town
o More outdoor wedding venues
o Education space for meetings/groups
o Need a concert venue for 5,000+ people
o Permanent stage at Mountain Plaza
o Need to utilize fields for concerts/festivals – synthetic turf?
o Need more sand volleyball courts
o Ford Park parking lot – lights, power, fencing, better access
o Need dumpster locations with easy access at all of the main event venues
o Additional Vail Village banner display site
o Need more spots for posters
o Liquor licenses are problematic
o Predetermined tent locations and vehicle placements by season
o Online calendar with multiple access points for populating
Parking Structures and Booths
o Need exterior face lift to match redevelopment: Renovation of Lionhead
parking structure entry budgeted for design in 2013 and construction in 2014.
o Better lighting, signage and wall paint for safety and way finding: Lighting
completed winter of 2011/12. Signage and way finding part of Guest Service
Enhancements project currently underway.
o Compatibility with the Vail brand
2/5/2013
Attachment: Vail Economic Indicators Table
Town of Vail Economic Indicators Summary: January 2013 Update
(Based on data as of October 31, 2012)
INTRODUCTION: This introduces a summary report of Vail Economic Indicators based on October 31, 2012 data and
updated as summer (May – October) data became available. This summary is intended to provide a review of recent
economic activity and to serve as a benchmark from which future activity can be compared. The data is depicted by
general category (Tourism, Real Estate, Town Revenue, Business Growth and Macroeconomics) and revised seasonally
(Winter: November – April; Summer: May – October). While the base data is presented in a chart format, this brief
summary is provided as a part of the Town of Vail 2012 Economic Development Strategic Plan and is limited in scope by
the availability of data from secondary sources, and thought to be generally accurate but not independently verified. As a
result, it is most suitable for use as a general overview.
The narrative overview below is supported by a more granular chart (attached). Most statistical comparisons are based on
year-over-year comparisons as of October 31, 2012, vs. October 31, 2011, and reflect a summer seasonal view (May –
October) unless otherwise indicated:
TOURISM indicators have steadily increased over the last two years, some of which have exceeded pre-recessionary
times of 2008. Vail has seen steady increases in summer lodging occupancy, average daily rate and revenue per
available room. Lodging occupancy in Vail during the summer of 2012 increased over the previous year (+6.7%) as did
average daily rate (+3.6%) resulting in a significant increase in revenue per available room (+10.6%). When comparing
Vail to other U.S. western mountain resorts (based on overall MTRiP industry data), the “industry” increased in all three
lodging metrics to a similar degree as Vail with occupancy increasing +6.9% and average daily rate increasing +3.9%
resulting a year over year percentage change in revenue per available room of +11.1%, compared to Vail’s +10.6%
increase.
Traffic through the Tunnel increased very slightly after declining for two years in a row (+0.8%), possibly due to
stagnant gas prices that have remained high since the previous summer (-1.2%) nearing the all-time highs during the
summer of 2008. Additionally, available seats on flights in to the Eagle County Regional Airport (EGE) have significantly
declined (-33.5%) since last summer resulting in a decline, but to a lesser extent, in the number of guests who flew in
EGE (-21.8%). Passenger deplanements increased very slightly at Denver International Airport (+0.7%).
29 different special events took place during the summer months, which includes the addition of three new events
(3,410 attendees) and the discontinuation of 5 events that were held in the summer of 2011. Most notable, the USA Pro
Cycling Challenge did not occur in Vail in 2012 which accounted for 30,000 attendees. The Town of Vail contracted with a
third party research firm (RRC Associates) to provide attendance counts for publicly funded events in 2012. Prior to this,
event producers provided their own attendance numbers, which, in many cases, were inaccurate due to inconsistent
method of counting used. Due to this different manner of accounting for event attendees, there is little merit in comparing
2011 attendance to 2012 attendance. However, a baseline is in place for future comparisons that will provide consistency
in the future.
Tourism indicators continue to show inconsistent trends but overall continue to move in a positive direction and attribute
to tangible increases in sales and lodging tax (see Town Revenue Metrics).
REAL ESTATE indicators show positive movement in sales volume during the summer of 2012 compared to the previous
summer. The summer of 2012 may be the start of a more “normal” real estate sales season, instead of inconsistent real
estate sales patterns due to the redevelopment of Vail and newly constructed lodging properties and have been contrary
to the overall down national economy and poor real estate market. As a result, there may be little merit in comparing the
summer of 2012 real estate indictors to the previous summer but there are a few items to note. When comparing summer
2012 to summer 2011, the following observations can be made: the number of transactions has dramatically increased
(+67.7%) as has the total gross sales but to a lesser degree (+49.4%). Conversely, price per square foot (-9.9%) and
average price per transaction (-4.2%) have decreased slightly. The list-to-sale price ratio (+.07%) has essentially
remained the same. Very few units in newly constructed high-end developments were sold during this time period, while
many more existing properties were sold than in past seasons. This is an indicator that real estate sales are being less
dominated by the sales of large quantities of new high-end units and since the new construction pipeline has dried up, the
normalcy of the summer of 2012 will start to be apparent when future seasons show less inconsistent spikes and dips.
2/5/2013
Attachment: Vail Economic Indicators Table
TOWN REVENUE include: sales tax, construction use tax, property tax and real estate transfer tax revenues along with
general fund balance as an indicator of the Town’s level of reserves.
Sales tax is segmented by business type (retail, lodging and food/beverage) and further broken down geographically by
Vail neighborhoods. All segments combined showed a strong increase in overall summer sales tax revenue (+8.2%)
following the previous summer season’s sales tax revenue, which had increased significantly (+13.2%) after the economic
downturn in the fall of 2008 that continued through Summer 2009 and 2010. Specifically lodging (+9.8%) and food and
beverage (+10.1%) sales tax collections saw a higher year over year increase than retail (+4.8%) for the second year in a
row. When segmented by neighborhood Vail Village saw the largest increases overall (+10.2%) compared to Lionshead
(+8.7%) and Cascade/Sandstone/East & West Vail (+3.7%). The sales tax collected during the summer of 2012 reflects
the highest level of any summer in history. The new lodging properties, restaurants and retail outlets, specifically Solaris
and the Four Seasons at Vail, all have been opened for at least one year and are included in the tax revenues for 2011,
thus providing more of an “apples vs. apples” comparison for this 2012 analysis. Despite this, continued increases in all
segments are apparent and show overall an increase in spending in the Town of Vail, not just due to new tax collection
opportunities by way of new businesses. A study conducted by MTRiP shows that the average of comparable ski towns
was also up season-over-season in both taxable sales (+5.7%) and in taxable lodging sales (+10.5%) but to a slightly
higher degree than the Town of Vail. This season’s upturns, in addition to the increases the summers of 2010 and 2011,
have resulted in 2012 sales tax collections exceeding the pre-recession season of 2008 by +14.0% in the Town of Vail.
* Annual Metrics are used instead of seasonal metrics to track construction use tax, property tax, real estate transfer tax
and town reserves, and therefore are not available for analysis for this iteration of this summary.
BUSINESS GROWTH is based on broader county and national indicators, many of which are tracked on an annual basis
and lag significantly. Most indicators are not available for this update, except Banking Deposits in Eagle County are up
(+1.1%) from the previous reporting period (July 2010 – June 2011).
MACROECONOMICS: While the recession of 2007 – 2009 is officially well in the rearview mirror, full recovery in global and
domestic economies continues to be tenuous as one set of issues has been replaced by another. Domestic GDP growth
remains well below the expectations of 24 months ago, at or near 1.5 percent for much of that time. Similar situations exist in
many western countries to which the U.S. financial system is closely tied and sovereign debt throughout the Eurozone remains a
threat to domestic financial recovery and stability. Amidst this uncertainty abroad, federal lawmakers in the U.S. continue to
struggle to find their footing on several key budgetary issues, with partisan discussions on spending and taxation dominating the
landscape with mostly limited results that lack the conviction of an enduring commitment. While progress is being made, the
pace is fomenting uncertainty among employers who have been adding an average of 155,000 jobs in recent months, and
though significant, are yet to indicate that they are willing to invest in the creation the 250,000 or more jobs required to positively
impact unemployment in a sustained manner. At the forefront of both the economic and travel picture, the consumer is
struggling to find the level of confidence that establishes market-driven demand, though consumer confidence does continue to
very slowly work its way up from stagnation. In a positive light, recent significant gains in financial markets cannot be ignored,
and indicate investor confidence in recent economic policy that should trickle to the employment and ultimately consumer levels.
However, significant issues remain to be resolved, the first of which is the sequestration of $1.2 trillion in spending, which both
parties agree must be avoided and will automatically occur on March 1st if no action is taken. This will be followed almost
immediately by funding the U.S. Government, which must be secured by March 27th to avoid a shutdown and, perhaps most
urgently, the resolution of the recently extended debt ceiling which will expire on May 18th. How these issues are resolved, not
only mechanically but also from a policy and timing perspective, will determine how markets, employers and ultimately
consumers will behave and set the pace of ongoing recovery.
This foundational data set and summary will be further updated and expanded upon seasonally, taking its place among
the tools available to the Town, its various committees and the public it serves.
Ralf Garrison
Director and Senior Analyst
Mountain Travel Research Program
2/5/2013
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33.5%Summer (May '10 - October '10)35.1%Summer (May '11 - October '11)38.5%Summer (May '12 - October '12)41.1%
Win
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$384Winter (November '09 - April '10)$353Winter (November '10 - April '11)$374Winter (November '11 - April '12)$403
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$146Summer (May '10 - October '10)$151Summer (May '11 - October '11)$163Summer (May '12 - October '12)$169
Win
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23,414Summer (May '10 - October '10)23,332Summer (May '11 - October '11)21,963Summer (May '12 - October '12)25,000
Win
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(
N
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288,307Winter (November '09 - April '10)324,979Winter (November '10 - April '11)343,896Winter (November '11 - April '12)319,223
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297,349Summer (May '10 - October '10)312,603Summer (May '11 - October '11)645,725Summer (May '12 - October '12)Not available
Win
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182,028Winter (November '09 - April '10)187,045Winter (November '10 - April '11)179,971Winter (November '11 - April '12)167,682
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218,482Summer (May '10 - October '10)221,233* (VVMC Parking Lot Closed)Summer (May '11 - October '11)463,139Summer (May '12 - October '12)Not available
Win
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7,836Winter (November '09 - April '10)7,795Winter (November '10 - April '11)1,675Winter (November '11 - April '12)2,074
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Winter (November '09 - April '10)40/VV 20/LHWinter (November '10 - April '11)7/VV 7/LHWinter (November '11 - April '12)8/VV 7/LH
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Summer (May '10 - October '10)21/VV 14/LHSummer (May '11 - October '11)15/VV 9/LHSummer (May '12 - October '12)Not available
Win
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(
N
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0
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0
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7
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7
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Win
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10
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Win
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(
N
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11
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12
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Wi
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11
,
6
1
2
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9
9
0
Winter (November '09 - April '10)11,848,627Winter (November '10 - April '11)12,421,502Winter (November '11 - April '12)12,618,182
Su
m
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(
M
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11
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5
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6
6
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12
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9
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8
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5
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m
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)
13
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2
3
7
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8
1
8
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M
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13
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6
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0
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0
7
9
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0
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0
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)
13
,
5
1
7
,
7
9
2
Summer (May '10 - October '10)13,974,281Summer (May '11 - October '11)14,117,198Summer (May '12 - October '12)14,213,370
Win
t
e
r
(
N
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v
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0
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17
5
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1
Win
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0
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18
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8
6
Win
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17
9
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Win
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18
1
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6
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2
Wi
n
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8
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l
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)
173,333Winter (November '09 - April '10)166,409Winter (November '10 - April '11)161,847Winter (November '11 - April '12)147,121
Su
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(
M
a
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39
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7
7
9
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(
M
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37
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7
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48
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0
4
3
Su
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(
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8
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37
,
3
0
0
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
8,
4
3
4
(
a
i
r
p
o
r
t
wa
s
c
l
o
s
e
d
M
a
y
-
Aug.)Summer (May '10 - October '10)37,760Summer (May '11 - October '11)32,418Summer (May '12 - October '12)26,626
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
No
t
a
v
a
i
l
a
b
l
e
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
A
p
r
i
l
'
0
6
)
No
t
a
v
a
i
l
a
b
l
e
Win
t
e
r
(
N
o
v
e
m
b
e
r
'0
6
-
A
p
r
i
l
'
0
7
)
20
,
0
0
4
Win
t
e
r
(
N
o
v
e
m
b
e
r
'0
7
-
A
p
r
i
l
'
0
8
)
18
,
0
5
1
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
20,949Winter (November '09 - April '10)17,483Winter (November '10 - April '11)16,323Winter (November '11 - April '12)17,757
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
No
t
a
v
a
i
l
a
b
l
e
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
25
,
0
3
2
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
22
,
6
5
8
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
26
,
0
9
8
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
24,774Summer (May '10 - October '10)24,168Summer (May '11 - October '11)26,132Summer (May '12 - October '12)26,142
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
No
t
a
v
a
i
l
a
b
l
e
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
A
p
r
i
l
'
0
6
)
No
t
a
v
a
i
l
a
b
l
e
Win
t
e
r
(
N
o
v
e
m
b
e
r
'0
6
-
A
p
r
i
l
'
0
7
)
14
,
3
1
9
Win
t
e
r
(
N
o
v
e
m
b
e
r
'0
7
-
A
p
r
i
l
'
0
8
)
12
,
5
7
5
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
11,576Winter (November '09 - April '10)10,616Winter (November '10 - April '11)6,972Winter (November '11 - April '12)8,689
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
No
t
a
v
a
i
l
a
b
l
e
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
31
,
1
0
3
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
25
,
3
4
0
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
19
,
3
1
9
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
18,000Summer (May '10 - October '10)17,237Summer (May '11 - October '11)18,307Summer (May '12 - October '12)27,883
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
3,
6
1
1
,
6
4
8
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
A
p
r
i
l
'
0
6
)
5,
4
0
6
,
9
5
2
Win
t
e
r
(
N
o
v
e
m
b
e
r
'0
6
-
A
p
r
i
l
'
0
7
)
5,
6
9
4
,
8
8
4
Win
t
e
r
(
N
o
v
e
m
b
e
r
'0
7
-
A
p
r
i
l
'
0
8
)
5,
7
0
9
,
0
0
7
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
5,
7
3
0
,
8
8
9
Winter (November '09 - April '10)5,690,262Winter (November '10 - April '11)5,236,367Winter (November '11 - April '12)5,160,226
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
5,
4
8
8
,
3
9
9
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
5,
5
8
5
,
1
5
8
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
6,
0
7
4
,
0
2
7
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
5,
8
2
1
,
0
9
2
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
6,
0
4
3
,
7
2
0
Summer (May '10 - October '10)5,833,139Summer (May '11 - October '11)5,554,275Summer (May '12 - October '12)5,598,788
Ea
s
t
e
r
:
D
a
t
e
S
u
n
d
a
y
Ma
r
c
h
2
7
,
2
0
0
5
Su
n
d
a
y
Ap
r
i
l
1
6
,
2
0
0
6
Su
n
d
a
y
Ap
r
i
l
8
,
2
0
0
7
Su
n
d
a
y
Ma
r
c
h
2
3
,
2
0
0
8
Su
n
d
a
y
Ap
r
i
l
1
2
,
2
0
0
9
SundayApril 4, 2010SundayApril 24, 2011SundayApril 8, 2012
4t
h
o
f
J
u
l
y
:
D
a
y
o
f
th
e
w
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e
k
Ju
l
y
4
,
2
0
0
5
Mo
n
d
a
y
Ju
l
y
4
,
2
0
0
6
Tu
e
s
d
a
y
Ju
l
y
4
,
2
0
0
7
We
d
n
e
s
d
a
y
Ju
l
y
4
,
2
0
0
8
Fr
i
d
a
y
Ju
l
y
4
,
2
0
0
9
SaturdayJuly 4, 2010SundayJuly 4, 2011MondayJuly 4, 2012Wednesday
Ch
r
i
s
t
m
a
s
:
D
a
y
o
f
th
e
w
e
e
k
De
c
e
m
b
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r
2
5
,
2
0
0
5
Su
n
d
a
y
De
c
e
m
b
e
r
2
5
,
2
0
0
6
Mo
n
d
a
y
De
c
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m
b
e
r
2
5
,
2
0
0
6
Tu
e
s
d
a
y
De
c
e
m
b
e
r
2
5
,
2
0
0
7
We
d
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d
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y
De
c
e
m
b
e
r
2
5
,
2
0
0
8
ThursdayDecember 25, 2009FridayDecember 25, 2010SaturdayDecember 25, 2011Sunday85,000 (estimate)
Va
i
l
E
c
o
n
o
m
i
c
I
n
d
i
c
a
t
o
r
s
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o
u
r
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m
(
2
0
0
4
-
2
0
1
2
)
Ea
g
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C
o
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y
Air
p
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m
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s
Pa
r
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i
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t
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s
fu
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m
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ve
h
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a
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Vi
l
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P
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r
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V
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r
a
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s
p
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a
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d
g
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g
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e
p
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t
:
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c
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p
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MT
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:
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o
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k
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pa
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1
8
V
a
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lo
d
g
i
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g
p
r
o
p
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i
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s
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d
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i
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g
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e
p
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t
:
Av
e
r
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i
g
h
t
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Ro
o
m
R
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s
MT
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:
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pa
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V
a
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lo
d
g
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g
p
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p
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r
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s
Va
i
l
R
e
c
r
e
a
t
i
o
n
Di
s
t
r
i
c
t
Annual (January '12 - December '12)
Co
m
m
u
n
i
t
y
Ce
n
t
e
r
At
t
e
n
d
a
n
c
e
Pa
r
k
i
n
g
C
o
u
n
t
s
TO
V
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r
a
n
s
p
o
r
t
a
t
i
o
n
TO
V
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r
a
n
s
p
o
r
t
a
t
i
o
n
Nu
m
b
e
r
o
f
ve
h
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c
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s
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n
Lio
n
s
h
e
a
d
P
a
r
k
i
n
g
St
r
u
c
t
u
r
e
Annual (January '11 - December '11)80,000 (estimate)
CD
O
T
TO
V
T
r
a
n
s
p
o
r
t
a
t
i
o
n
Co
m
m
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De
p
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t
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m
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p
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p
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r
Av
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n
u
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b
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of
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s
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c
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(2
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4
7
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u
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f
3
5
9
8
)
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e
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a
g
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n
i
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o
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r
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m
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to
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o
b
s
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e
n
a
Annual (January '10 - December '10)
Nu
m
b
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r
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f
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s
t
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th
e
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s
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d
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f
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a
t
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r
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ve
h
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n
fr
o
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t
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m
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in
t
o
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n
v
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r
In
t
e
r
n
a
t
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l
Air
p
o
r
t
75,000 (estimate)
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0
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p
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:
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f
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Last Modified: 1/30/2013
2/5/2013
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16
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16
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14
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82
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15
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98
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,
5
0
5
Summer (May '10 - October '10)$609,452Summer (May '11 - October '11)$693,894Summer (May '12 - October '12)$757,511
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$6
9
9
,
8
2
6
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$6
8
0
,
2
9
2
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$7
0
4
,
9
1
1
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$8
5
6
,
9
0
6
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$8
2
8
,
9
1
5
Winter (November '09 - April '10)$883,556Winter (November '10 - April '11)$977,397Winter (November '11 - April '12)$973,853
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$1
4
6
,
5
6
0
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$1
5
4
,
9
8
4
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$1
5
1
,
5
6
0
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
$2
1
0
,
3
4
3
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$1
8
7
,
1
7
5
Summer (May '10 - October '10)$199,152Summer (May '11 - October '11)$228,326Summer (May '12 - October '12)$224,236
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$1
,
0
3
8
,
9
4
1
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$1
,
1
0
9
,
7
8
1
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$1
,
1
4
4
,
3
8
8
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$1
,
1
9
2
,
7
0
3
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$1
,
1
5
3
,
7
8
9
Winter (November '09 - April '10)$1,095,944Winter (November '10 - April '11)$1,131,777Winter (November '11 - April '12)$1,129,250
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$6
7
1
,
5
0
3
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$7
0
7
,
5
8
7
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$7
1
2
,
1
2
7
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
$7
6
4
,
7
2
7
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$6
8
0
,
9
5
1
Summer (May '10 - October '10)$661,824Summer (May '11 - October '11)$694,593Summer (May '12 - October '12)$716,841
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$1
,
8
1
9
,
6
5
6
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$2
,
0
2
1
,
7
1
7
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$2
,
0
9
0
,
1
8
9
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$2
,
1
4
7
,
2
3
6
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$1
,
8
4
9
,
3
4
5
Winter (November '09 - April '10)$1,793,215Winter (November '10 - April '11)$2,148,434Winter (November '11 - April '12)$2,474,013
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$3
7
7
,
9
9
8
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$3
8
8
,
5
5
2
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$4
1
4
,
7
8
9
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
$4
4
6
,
3
9
9
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$3
3
0
,
7
1
9
Summer (May '10 - October '10)$408,732Summer (May '11 - October '11)$587,090Summer (May '12 - October '12)$679,108
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$1
,
2
1
1
,
8
2
8
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$1
,
3
2
0
,
1
8
0
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$1
,
4
4
8
,
2
0
5
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$1
,
5
9
0
,
5
1
7
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$1
,
3
6
7
,
7
3
7
Winter (November '09 - April '10)$1,499,389Winter (November '10 - April '11)$1,670,696Winter (November '11 - April '12)$1,753,721
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$2
4
7
,
3
0
5
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$2
8
2
,
5
9
1
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$3
2
3
,
8
1
2
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
$3
2
4
,
6
4
8
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$2
6
1
,
2
7
2
Summer (May '10 - October '10)$343,795Summer (May '11 - October '11)$361,690Summer (May '12 - October '12)$382,847
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$8
6
1
,
7
3
2
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$9
1
1
,
9
0
9
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$1
,
0
6
2
,
4
2
3
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$1
,
0
9
1
,
5
7
9
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$8
0
7
,
3
0
3
Winter (November '09 - April '10)$773,479Winter (November '10 - April '11)$818,314Winter (November '11 - April '12)$825,221
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$2
7
6
,
4
9
1
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$2
9
4
,
3
8
2
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$3
0
2
,
7
7
9
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
$3
0
8
,
9
2
7
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$2
1
9
,
3
5
3
Summer (May '10 - October '10)$237,964Summer (May '11 - October '11)$268,044Summer (May '12 - October '12)$287,720
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$1
,
5
6
5
,
9
3
8
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$1
,
7
0
9
,
7
3
1
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$1
,
8
6
5
,
6
7
0
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$1
,
8
4
7
,
5
6
4
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$1
,
6
5
3
,
7
3
8
Winter (November '09 - April '10)$1,679,681Winter (November '10 - April '11)$2,023,554Winter (November '11 - April '12)$2,247,260
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$7
4
7
,
9
2
0
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$7
7
7
,
9
7
0
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$8
6
7
,
2
4
0
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
$8
7
2
,
5
6
7
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$7
4
1
,
0
5
4
Summer (May '10 - October '10)$853,549Summer (May '11 - October '11)$1,082,986Summer (May '12 - October '12)$1,194,758
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$3
8
8
,
0
9
6
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$3
9
5
,
7
8
9
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$3
9
8
,
3
7
5
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$5
5
2
,
0
6
8
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$5
8
1
,
4
0
8
Winter (November '09 - April '10)$586,820Winter (November '10 - April '11)$632,942Winter (November '11 - April '12)$636,165
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$1
6
1
,
6
1
1
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$1
7
2
,
7
6
4
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$2
2
7
,
8
5
8
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
$3
0
8
,
7
2
8
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$2
4
5
,
6
4
9
Summer (May '10 - October '10)$278,229Summer (May '11 - October '11)$287,316Summer (May '12 - October '12)$354,295
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$3
8
2
,
3
2
6
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$4
2
7
,
5
8
5
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$4
4
5
,
5
4
9
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$4
1
9
,
8
2
4
Win
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$3
5
7
,
0
0
9
Winter (November '09 - April '10)$320,657Winter (November '10 - April '11)$335,369Winter (November '11 - April '12)$336,275
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$3
0
8
,
9
3
3
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$3
2
1
,
0
1
9
Su
m
m
e
r
(
M
a
y
'
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Full Year Sales Tax Increase (Decrease)4.5%Full Year Sales Tax Increase (Decrease)10.5%Full Year Sales Tax Increase (Decrease)Not Available
CP
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TO
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General Fund Balance as of December 31, 2010$22,886,692General Fund Balance as of December 31, 2011$25,546,285General Fund Balance as of December 31, 2012Not Available
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2/5/2013
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Last Modified: 1/30/2013
2/5/2013
- 1 -
TOWN OF VAIL
REVENUE HIGHLIGHTS
January 30th, 2013
Sales Tax
December collections are $2,941,408 down 7.6% from last year and up 8.3%
compared to budget. We anticipate additional returns and will provide a future
update as data becomes available. Year to date collections of $20.0 million are
up 2.2% from prior year, and exceed the record level of 2008 ($19.6 million).
Year to date revenue is up 5.9% from the amended budget. Inflation as
measured by the consumer price index was up 1.7% for the year.
Real Estate Transfer Tax (RETT)
RETT collections through December 31 total $5,451,409 up 24% from this time
last year, and a 42% increase from budget. Of current collections, approximately
$1,230,728 or 23% is from major redevelopment projects including Arrabelle,
Four Seasons, Landmark, Lionsquare Lodge North, Manor Vail, Mountain View,
Ritz Carlton Residences, Solaris, and The Sebastian. Collections not related to
major redevelopment projects currently total $4,220,681, a 55% increase from
2011.
January collections currently total $90,284.
Parking Revenue
Season to date:
Pass sales from November through January 23 total $552,705, down 1.8% from
prior winter season.
Daily sales from the parking structures total approximately $1.2 million, down
0.9% from the prior winter season, however the 2013 sales are only as of
January 23rd, not the full month.
Property Tax
Collections for the full year 2012 totaled $4.0 million as budgeted, 22% down
from prior year revenue of $4.9 million.
Summary
Across all funds, total revenue of $50.0 million is up 2.8% from budget and down
3.0% from 2011 due to a decrease in property tax collections and parking
revenue.
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
Memo to: Vail Town Council
From: Roger Brown
Date: January 14, 2013
Subject: “Vail: The Rise of America’s Iconic Ski Resort”, long version.
“Vail: The Rise of America’s Iconic Ski Resort” played on Rocky Mountain PBS on
January 3. It received a 1.1 rating which is high for the station. They estimate that
approximately 17,000 households watched the show. Son Nick has very good
connections at PBS national and is helping me explore the national option. We will have
to remove a few minutes to meet their requirements and perhaps a few of the more
commercial elements. I will report to you on these efforts when we know more.
We are working the long version ( director’s cut ) of the Vail 50th show. It will run
between two and three hours when it’s finished. This version picks up all of the good
stories we didn’t have room for in the TV cut. Over time I believe it will have even more
value than the TV version. It’s a richer more complete history that will give new
employees, new residents, and visitors a real sense of how the resort started and what has
made it successful. We will break the show into three of four chapters as the long version
will be too long for continuous viewing. All of the material in the TV cut will also be the
director’s cut.
I budgeted $80,000 for this second production and have raised $45,000 so far. These
funds will take us through a rough edit but not through to completion ( music, effects, a
narrator, etc. ) and some additional shooting. $35,000 more will be needed. Hopefully the
town can cover some of this. If you can let me now the Town’s schedule concerning
funding grants I will get a proposal off to you.
We should have a new script done in about a month. The new material will be
highlighted so you can see the additions. We will be able to shoot a limited amount of
new material if necessary.
All for now.
Sincerely,
Roger Brown
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
July 10, 2012
Vail’s 50th Anniversary is just five months away. The films we are making
about Vail’s history tells an amazing wonderful story that we can all be
proud of but we need additional financial help to complete the project. Let
me explain.
For well over two years now I have been assembling everything I can find
on Vail’s history; all my early films, the Vail Associates library of still photos
from the early photographers like Shorty Wilcox and Barry Stott, Betacam
material in the Vail Resorts library, 10th Mountain troops stills and movies,
personal interviews and stories from old timers like Bob Parker, Pepi and
Sheika Gramshammer and Dave and Renie Gorsuch, to mention a few.
At first I planned to make two one hour shows, the first designed for PBS,
the other for committed Vail fans and new and old locals. What I have
found is that it’s going to take at least two hours to cover all the good
stories and personalities that Vail aficionados are going to want to see. So
now I’m looking at a three hours. Even then I can make no promises about
getting everybody that is deserving into the films but certainly the history
will much more complete.
Originally the film project was budgeted for approximately $550,000. When
the recession hit we had to essentially cut the budget in half or not make a
history documentary at all. We have raised approximately $235,500 so far,
and we are in good financial shape at this point but if we want to add
another hour to tell THE WHOLE STORY, on top of producing the PBS show,
it’s going to take more money. To do everything in broadcast quality
(approximately three hours at this point) we will need additional $81,000.
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
People who donate $100 or more will be listed in the tail end credits.
Businesses that donate $500 or more will also be credited in the tail end
credits.
A donation of $25,000 or more will receive a listing on the front end of the
film along with Vail Resorts, The Town of Vail, and the Gramshammers.
Donations made out to the International Skiing History Association (
earmarked Vail 50th ) are tax deductable. The checks should be sent to me
at P. O. Box 420, Gypsum, Colorado 81637 and I will send them on to ISHA,
and you will receive confirmation of your donation from them.
You can see three Vail 50th Anniversary teases on the Internet by googling
“Vail.com/history”. One spot is on the founders Pete Seibert and Earl
Eaton, a second show is on the Summer of 1962 when the lifts, trails, and
town were built, and a third show is on the early skiers that created
Freestyle aerial acrobatics. We will be producing more of these teases as
the anniversary approaches.
Please be a part of Vail history by supporting this very important and
timeless project.
Thank you.
Roger Brown, producer
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
Additional Costs
60 minutes at $135.00/minute $81,000.
Breakdown
Sound track: music, effects, etc. $15,500
Cinematography 8,500
Transfers 7,000
Editing 32,000
Producer 8,000
Overhead 10,000
Son Nick is a top documentary producer at the BBC ( British Broadcasting
Corp. ). His credits include “The Human Planet”, “Frontier House” and
numerous other award winning documentaries. His skills will contribute
substantially to get getting the film aired on national and international
cable television. PBS, The Discovery Channel, and The History Channel are
some of the possibilities.
His full participation in post production depends on raising more money for
the project.
Town of Vail Contribution - $20,000
Dick Bass contribution - $25,000
Balance Needed - $36,000
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
2/5/2013
To: Vail Town Council
From: Community Development Department
Date: January 29, 2013
Subject: Gore Creek Streamtract Encroachment Update
I. PURPOSE
The purpose of this memo is to provide the Town of Vail Council an update on the
status of the stream tract encroachment enforcement efforts conducted by the
Community Development Department.
On October 6, 2009, Town Council adopted a “zero tolerance” policy for allowing illegal
private encroachments on town-owned stream tract lands and instructed staff to pursue
removal of all encroachments. The Community Development Department originally
discovered 68 private encroachments and disturbances into the public stream tracts.
As of November, 2012, 34 encroachments remained unresolved requiring follow up site
inspections by staff. Of the 34 encroachments, 29 are mowing the stream tract. These
inspections identified numerous properties that have modified or encroached onto
sensitive riparian areas including, but not limited to; landscaping town-owned riparian
property; building decorative planters; using the areas for recreational seating; or in
more severe cases building structures, such as patios and a basketball court on town-
owned properties. In many cases Town staff has been able to work with owners to
mitigate private encroachments resulting in written agreements by owners to stop
mowing and/or removal of structures that will result in restoration of the stream tract to
its natural state.
II. SUMMARY
Since November, 2012 the Town has taken the following actions to remove private
encroachments from the public stream tracts:
Conducted a visual assessment of properties adjacent to Town-owned stream
tracts along Gore Creek from Booth Creek Drive to Westhaven Circle adjacent to
the Cascade Resort.
Reviewed aerial photos of the town-owned stream tract property boundaries.
Identified private encroachments onto town-owned property.
Contacted adjacent property owners encroaching onto stream tracts via
telephone, email, regular mail and certified letters to identify issues.
Working with adjacent property owners to mitigate encroachments and restore
the stream tract to a natural state.
2/5/2013
Town of Vail Page 2
The following details the status of the 2012/2013 efforts to remove encroachments:
34 property owners were sent certified letters in April 2011.
o 19 property owners have resolved their trespassing issues by submitting
written statements agreeing to stop mowing the Town stream tract. Staff
will confirm during summer 2013 that mowing has stopped and/or
encroachments are removed.
o 8 property owners have impending site visits to discuss resolution.
o 6 property owners have accepted the certified letters sent by Staff but
either refuse to comply or wish to take their case to court. The Vail Police
Department is in the process of serving summons to these 6 property
owners.
o 1 property owner has been served a summons and working on resolution
with the Town prosecuting attorney.
Staff will continue to work with cooperative property owners to remove illegal
encroachments and conduct annual inspections of stream tracts to ensure
compliance.
Staff is continuing to evaluate additional suspected encroachments as further site
visits are conducted and aerial photos are analyzed.
2/5/2013
1
Memorandum
To: Pam Brandmeyer, Asst. Town Manager
CC:
From: Laurie Asmussen, Donovan Pavilion Management, Inc.
Date: 1/31/2013
Re: Grand View at Lionshead Marketing Plan Timeline
I am writing in reference to questions addressed by the Town Council regarding a marketing
plan for the Grand View at Lionshead meeting space.
When the building was completed in May, 2012 and our organization submitted a proposal
to manage it, the attached marketing plan was included in the proposal. We were denied
funds for marketing the facility at that time, instead directed to sell the facility “word of
mouth” and through community use.
In the RFP process in October/November 2012, we again included the attached plan in our
proposal to the Town identifying potential user groups of the Grand View space. Per our
conversation with the RFP interview committee regarding establishing a marketing budget,
we have been working on the following projects:
• Cost of design and production on a sales brochure that will be used in both the
existing sales packet at the Donovan Pavilion and as a stand-alone brochure to be
distributed throughout the community.
• Cost of photos to be included in the sales brochure with layout options for potential
users.
• Cost of design and content in a Grand View website that will link to the Town and
Donovan Pavilion websites.
We feel we can have all items printed and in hand within two weeks, within the existing
budget. It is our intention to follow the attached marketing plan and target the user groups
outlined. If we need to edit the plan in any way, please let us know.
Thank you and we will continue to update you on the progress of the implementation of the
plan.
2/5/2013
2
MARKETING PLAN
The Donovan Pavilion team will provide professional operational, event management, sales/
marketing/PR for The Grand View as contractors for the Town of Vail.
The primary, but not exclusive, focus encompasses:
• Manage the operation of The Grand View as a very upscale, yet comfortable, venue
• Selling The Grand View as a multi-use facility for Vail Residents, Eagle County residents and
visitors/guests to the area
• Promoting The Grand View as the perfect space for an intimate gathering
• Promoting The Grand View as an enticement sales tool for Hotel sales
• Managers as an off-property function space centrally located with fantastic views of Vail
Mountain
• Promoting The Grand View for a wide variety of events such as:
Corporate social gatherings
Business Training sessions
Rehearsal dinners
Club meetings
Theme parties
Memorial services
Small Corporate breakout sessions/meetings
Religious gatherings
Non-profit gatherings
• Maintain open communication between the Town of Vail staff for direction regarding
keeping The Grand View operating as a for-profit venture
Mission Statement
The Grand View shall serve as a multi-use community gathering place, attracting a variety of
uses including meetings, seminars, private and public social gatherings, and special government
meetings.
Goals & Objectives
• Establish awareness of The Grand View as an alternative gathering place for leisure and
corporate groups visiting the Vail Valley.
• Establish attractive rates for the renting of the facility in order to entice usage.
• Focus on seasonal group rentals to establish base clientele working toward year-round use.
• Manage the facility in a professional manner including:
• Focus on superior customer service
• Established procedures for management and facility clients
2/5/2013
3
• Accurate record-keeping of all event activity in the Pavilion
• Maintenance of a clean and safe environment for guests
• Timely reporting to Town of Vail on facility usage and management issues
• Utilize research to adjust operational plan according to economic climate of the Vail Valley
and surrounding areas.
Segment Strategy
The Grand View is Vail’s newest gathering place, adding to the Town of Vail’s inventory of
additional community amenities. In a resort community where corporate and leisure groups are
consistently seeking new venues for their functions, The Grand View offers a unique alternative.
Our strategy for targeting clients for this new amenity is to turn to our relationships within our
industry located in Vail and the surrounding areas. Examples of our industry partners include:
Wedding Planners
Tourism professionals
Non-profit professionals and managers
Hotel General Managers and sales managers
Destination management company sales managers
Vail Resorts, Inc. sales managers
Denver Convention & Visitors Bureau
Existing Donovan Pavilion clients
By meeting with the above individuals and working alongside them, we will increase our sales force
in the marketplace.
Initial Action Plan
-Establish The Grand View brand identity and logo
-Develop collateral material including facility brochure, rate card, floor plan specification sheet,
letterhead, business cards, web site design and implementation
-Determine product positioning statement and identify target audiences
-Develop, implement and monitor a targeted advertising campaign
-Introduce The Grand View to existing Donovan Pavilion clients through referrals for specific or
possible usage dates
-Create, implement and monitor a strategic public relations plan
2/5/2013
4
-Host Open Houses to continue to raise awareness of the facility in-town and invite hotel sales teams
within the Vail area to tour the facility. Create an on-going effort to ensure as many people see the
new space as possible
Marketing Plan initial anticipated cost: $3,000
2/5/2013
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2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Matters from Mayor and Council:
1) Appointment of 2 members of Council to ECO advisory board - currently Kevin Foley and
Margaret Rogers are on committee;
2) Committee Updates
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b)(e) - to receive legal
advice on specific legal questions; and to determine positions, develop a strategy and instruct
negotiators, regarding: update on pending litigation; 2) C.R.S. §24-6-402(4)(f) ) - to discuss
personnel matters.
PRESENTER(S): Matt Mire
2/5/2013
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2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Information Updates and Attachments:
1) VEAC Minutes from January 8, 2013;
2) VLMD Infrastructure/Events Update – Kelli McDonald and Kathleen Halloran
3) Economic Indicators May - October 2012 report;
4) Revenue Highlights;
5) Vail 50th Town Council and Fundraising Letters from Roger Brown;
6) Streamtract Encroachments; and
7) The Grand View memorandum.
7) Sales Tax Worksheet Dec. 12, 2012.
ATTACHMENTS:
VEAC 01082013
Event Assets
Vail Economic Indicators Grid 2012 Summer
Revenue Highlights 130130
Vail 50th TC letter
Vail 50th Fundraising letter
Streamtract Encroachments Update
Grand View Memo 020513
Sales Tax Worksheet Dec 12
2/5/2013
Vail Economic Advisory Council (VEAC)
January 8, 2013
MEE,.ING NOTES
• VEAC Members Present:
Rayla Kundolf; Rob LeVine; Pam Stenmark; Greg Moffet; Laurie Mullen; Matt Morgan; Chris
Romer; Paul Wible; Michael Kurz; Mike Ortiz; Steve Kaufman; Mark Gordon; Bob Boselli; Liz
Biebl for Chris Jamot
• Others Present:
Jim Lamont; Adam Sutner; Jenn Bruno; Michael Cacioppo; Robin Litt; Brian Rodine; Amy
Cassidy
• TOV Staff Present:
Town Manager Stan Zemler; Finance Director Judy Camp; Commission on Special Events
Coordinator Sybill Navas; Executive Assistant Tammy Nagel; Economic Development Manager
Kelli McDonald
Summer 2012 Sales Tax Collections:
Judy Camp presented a PowerPoint to the committee outlining 2012 summer sales tax
collections. The 2012 summer sales tax collections set a record exceeding the pre-recession
high set in 2008 by 2.9%. Camp stated that summer continues to represent 30% of 12-month
sales tax collections. In 2012, the summer season grew 4.4% and the 201112012 winter season
grew 4.0%, while inflation as measured by CPI increased 1.8% on average. Redeveloped
properties (new construction or complete remodels generally including additional space),
contributed $132K or 53% of the total summer sales tax collections. The redeveloped properties
are up 17% from last summer; retail up 29%, lodging up 20%, and food and beverage up 10%.
The base businesses were up 2%; retail flat, lodging up 7.9% and food and beverage up 11.5%.
Vail Village collections increased 12.2% with redevelopment properties up 18.5%, contributing
one-third of the total increase. Lionshead collections increased 9.4% with redeveloped properties
up 14%, contributing 43% of the total increase.
• TOV 2013 Budget:
Judy Camp also reported the Vail Town Council approved the 2013 budget on December 18. Of
particular interest to the VEAC, is an 8% increase in tourism spending over 2012, with the town
and the VLMD planning to spend $5.5 million next year.
Major event funding in addition to the CSE events, which Jenn Bruno reported on later in the
meeting, include the 2015 World Alpine Ski Championships, $250,000; 2015 Nation's Event race
in Vail $375,000; US Pro Cycling Challenge $75,000 from the town plus $100,000 from VLMD;
and Burton US Open, $400,000.
• Financial Reports:
The revenue highlights from December 2012 and the October Vail Business Review were
provided in the committees' packets.
• Action Steps for Ideas to Enhance Economic Vitality:
Stan Zemler reviewed with the committee members the VEAC Ideas to Enhance Economic
Vitality Next Steps spreadsheet, which outlines the short termllong term vitality idea, the
responsible parties to initiate the idea, the next steps in initiating the idea and the timing of which
the enhanced economic vitality idea should be implemented by. Zemler requested each group to
provide a report in March outlining what the group is working. McDonald will email out a template
for the groups to use in reporting.
2/5/2013
• CSE 2013 Events:
Jenn Bruno, CSE Chair, updated the council on the events that will be in town in 2013. Bruno
stated the CSE has been focusing on a balanced calendar of events that represent the Vail
brand, provide the best return on investment and create more life in the village. When allocating
funding for events this year, CSE reduced event redundancy, eliminated non performers,
rewarded events that had a good return on investment and invested in events that could provide
opportunity. Bruno stated CSE members concentrated on quality events versus quantity of
events. In 2013, CSE members will be working closer with event producers from the beginning
to the end of their event with such things as marketing and authenticity of an event. CSE
contracted with MKT Vail, principal Adam Sutner, as a strategic consultant to assist in aligning
CSE objectives with Town Council and VLMD objectives, assist in marketing diligence and assist
with developing a Memorial Day event.
Sutner spoke to the council members about a Memorial Day event and the process behind CSE's
decision on an event. The process lasted for 1.5 hours each and consisted of two focus groups
made up of second homeowners, destination and fulltime residents. There were several
concepts tested such as a lUXUry festival, family fun, comedy, music and food. The lUXUry
festival did not resonate at all and the feedback was that Vail is for participants -not spectators.
Family Fun was viewed as too prosaic, plus awkward school schedules. A comedy festival was
seen as fresh and bold, but all mentioned the need for a "big name" and ultimately viewed as
quasi-appealing and a little more polarizing. Music festival was viewed as perhaps too much
music with Vail's current year around music events and other Memorial Day music festivals. A
food festival had a strong reaction and enthusiasm compared to the other concepts. There are
several food festival themes from hands on, competitive, celebrity and participatory. The festival
could be paired with wine, mixology, demos, children's cooking and kitchen tours and possibly be
tied to Health & Well-being. Sutner stated Solaris Plaza and/or Vail Square at Arrabelle would be
the central staged focal point. The festival would be an expansion of the successful Gourmet on
Gore Friday night programming into a weekend long series of classes, tastings, mixology events,
pairing, etc.
Sutner spoke to members about event attendance research background and how for the 2012
Event Calendar, the CSE commissioned an Economic Impact Research initiative that generated
new data related to event ROI such as lodging, other expenditures; total generated revenue and
Sales Tax revenue. Its value was espeCially helpful in terms of the allocation process for 2013 in
terms of ranking and relative performance of an event. However, the key variable of event
attendance relied on estimates and data supplied by the event producers themselves. The
unreliability of this data undermined confidence in the data itself and the credibility of the events.
In 2013 the CSE received funding to investigate the possibility of commissioning a research
initiative aimed at securing reliable and comparable event attendance data for this year's Vail
event schedule. Sutner stated CSE was hoping to have a vendor and methodology secured and
in place for the February events; Winter Mountain Games and the Burton US Open.
• Town Manager Report:
None.
• Citizen Input:
None
• Other Business:
None
• Next Meeting:
The next meeting is scheduled for Tuesday, February 12, 2013 at The Antlers and will be a joint
meeting with the VLMDAC to discuss the Health and Well-being initiatives.
2/5/2013
IVail6::onomiCAdvisory 0:u1d1
Ideas to B1ha11(2 6::0n0mic Vitality TOWN OFe;[»8-Jln.13
Economic Development Office
2/5/2013
TO: Vail Town Council
FROM: Economic Development and Finance Departments
DATE: January 26, 2013
SUBJECT: VLMD / Events Infrastructure Observations
I. SUMMARY
On March 20, 2012 Council was presented with a first look at infrastructure observations made
by the Vail Local Marketing District based on guest priorities and maintaining a competitive edge
over other mountain resorts for summer guests. The below list of suggested improvements
(with priorities listed in bold) have been updated to reflect current projects. Where appropriate,
the town has incorporated these suggestions into project plans.
II. DISCUSSION
Way Finding: Capital project currently underway
o Signage expanded on Frontage Roads and at intersections
o Multilingual essential
o Landmarks identified
o Utilize European model
o Interactive
o Mobile technology
o Put a VLMDAC member on the task force/committee
Information Centers: Capital project currently underway; Level of customer service has
been better defined in a revised contract with the current service provider; Plans to RFP
for this service later this year
o Upgrade Vail Village Info Center– apply best practices and most effective
technology solutions from the Lionshead Welcome Center
o Knowledgeable, friendly staff
o Activity reservations
o Tie-in with Vail Mountain activity/info centers
o Better information – hiking, cycling, shopping, dining, lodging, event, activity
options
o Centralized calendar: 1st Qtr 2013
2/5/2013
Town of Vail Page 2
Hiking/ Biking
o Transportation pilot program with increased access to Vail trailheads
o Maps, apps and increased web site content: Completed Summer 2012
o Better signage
o Better connectivity for bike paths and walking paths
o Guided options
Event Venues (combined with input from Commission on Special Events members and
event promoters)
o Comprehensive electrical power plan including inventory, needs, costs for
all TOV event sites
o Permanent outdoor stage, perhaps at Mountain Plaza
o Consider town-wide sound system
o Lighting on path at Betty Ford Way: currently part of the Ford Park
improvements project
o Improved concession stands and restrooms: Ford Park and Athletic Field:
currently part of the Ford Park improvements project
o More public restrooms are needed: Restrooms being added with Main Vail F.S.
renovation;
o New and redeveloped facilities need to be affordable and have state of the art
A/V equipment: Both the Vail Library and Grand View Room have updated
equipment
o Updated, accurate scalable maps: Completed 4th Qtr 2012
o Online permits that can be submitted back online: 1st Qtr 2013
o Turn key for event promoters
o Lack of power is a problem throughout town
o More outdoor wedding venues
o Education space for meetings/groups
o Need a concert venue for 5,000+ people
o Permanent stage at Mountain Plaza
o Need to utilize fields for concerts/festivals – synthetic turf?
o Need more sand volleyball courts
o Ford Park parking lot – lights, power, fencing, better access
o Need dumpster locations with easy access at all of the main event venues
o Additional Vail Village banner display site
o Need more spots for posters
o Liquor licenses are problematic
o Predetermined tent locations and vehicle placements by season
o Online calendar with multiple access points for populating
Parking Structures and Booths
o Need exterior face lift to match redevelopment: Renovation of Lionhead
parking structure entry budgeted for design in 2013 and construction in 2014.
o Better lighting, signage and wall paint for safety and way finding: Lighting
completed winter of 2011/12. Signage and way finding part of Guest Service
Enhancements project currently underway.
o Compatibility with the Vail brand
2/5/2013
Attachment: Vail Economic Indicators Table
Town of Vail Economic Indicators Summary: January 2013 Update
(Based on data as of October 31, 2012)
INTRODUCTION: This introduces a summary report of Vail Economic Indicators based on October 31, 2012 data and
updated as summer (May – October) data became available. This summary is intended to provide a review of recent
economic activity and to serve as a benchmark from which future activity can be compared. The data is depicted by
general category (Tourism, Real Estate, Town Revenue, Business Growth and Macroeconomics) and revised seasonally
(Winter: November – April; Summer: May – October). While the base data is presented in a chart format, this brief
summary is provided as a part of the Town of Vail 2012 Economic Development Strategic Plan and is limited in scope by
the availability of data from secondary sources, and thought to be generally accurate but not independently verified. As a
result, it is most suitable for use as a general ov erview.
The narrative overview below is supported by a more granular chart (attached). Most statistical comparisons are based on
year-over-year comparisons as of October 31, 2012, vs. October 31, 2011, and reflect a summer seasonal view (May –
October) unless otherwise indicated:
TOURISM indicators have steadily increased over the last two years, some of which have exceeded pre-recessionary
times of 2008. Vail has seen steady increases in summer lodging occupancy, average daily rate and revenue per
available room. Lodging occupancy in Vail during the summer of 2012 increased over the previous year (+6.7%) as did
average daily rate (+3.6%) resulting in a significant increase in revenue per available room (+10.6%). When comparing
Vail to other U.S. western mountain resorts (based on overall MTRiP industry data), the “industry” increased in all three
lodging metrics to a similar degree as Vail with occupancy increasing +6.9% and average daily rate increasing +3.9%
resulting a year over year percentage change in revenue per available room of +11.1%, compared to Vail’s +10.6%
increase.
Traffic through the Tunnel increased very slightly after declining for two years in a row (+0.8%), possibly due to
stagnant gas prices that have remained high since the previous summer (-1.2%) nearing the all-time highs during the
summer of 2008. Additionally, available seats on flights in to the Eagle County Regional Airport (EGE) have significantly
declined (-33.5%) since last summer resulting in a decline, but to a lesser extent, in the number of guests who flew in
EGE (-21.8%). Passenger deplanements increased very slightly at Denver International Airport (+0.7%).
29 different special events took place during the summer months, which includes the addition of three new events
(3,410 attendees) and the discontinuation of 5 events that were held in the summer of 2011. Most notable, the USA Pro
Cycling Challenge did not occur in Vail in 2012 which accounted for 30,000 attendees. The Town of Vail contracted with a
third party research firm (RRC Associates) to provide attendance counts for publicly funded events in 2012. Prior to this,
event producers provided their own attendance numbers, which, in many cases, were inaccurate due to inconsistent
method of counting used. Due to this different manner of accounting for event attendees, there is little merit in comparing
2011 attendance to 2012 attendance. However, a baseline is in place for future comparisons that will provide consistency
in the future.
Tourism indicators continue to show inconsistent trends but overall continue to move in a positive direction and attribute
to tangible increases in sales and lodging tax (see Town Revenue Metrics).
REAL ESTATE indicators show positive movement in sales volume during the summer of 2012 compared to the previous
summer. The summer of 2012 may be the start of a more “normal” real estate sales season, instead of inconsistent real
estate sales patterns due to the redevelopment of Vail and newly constructed lodging properties and have been contrary
to the overall down national economy and poor real estate market. As a result, there may be little merit in comparing the
summer of 2012 real estate indictors to the previous summer but there are a few items to note. When com paring summer
2012 to summer 2011, the following observations can be made: the number of transactions has dramatically increased
(+67.7%) as has the total gross sales but to a lesser degree (+49.4%). Conversely, price per square foot (-9.9%) and
average price per transaction (-4.2%) have decreased slightly. The list-to-sale price ratio (+.07%) has essentially
remained the same. Very few units in newly constructed high-end developments were sold during this time period, while
many more existing properties were sold than in past seasons. This is an indicator that real estate sales are being less
dominated by the sales of large quantities of new high-end units and since the new construction pipeline has dried up, the
normalcy of the summer of 2012 will start to be apparent when future seasons show less inconsistent spikes and dips.
2/5/2013
Attachment: Vail Economic Indicators Table
TOWN REVENUE include: sales tax, construction use tax, property tax and real estate transfer tax revenues along with
general fund balance as an indicator of the Town’s level of reserves.
Sales tax is segmented by business type (retail, lodging and food/beverage) and further broken down geographically by
Vail neighborhoods. All segments combined showed a strong increase in overall summer sales tax revenue (+8.2%)
following the previous summer season’s sales tax revenue, which had increased significantly (+13.2%) after the economic
downturn in the fall of 2008 that continued through Summer 2009 and 2010. Specifically lodging (+9.8%) and food and
beverage (+10.1%) sales tax collections saw a higher year over year increase than retail (+4.8%) for the second year in a
row. When segmented by neighborhood Vail Village saw the largest increases overall (+10.2%) compared to Lionshead
(+8.7%) and Cascade/Sandstone/East & West Vail (+3.7%). The sales tax collected during the summer of 2012 reflects
the highest level of any summer in history. The new lodging properties, restaurants and retail outlets, specifically Solaris
and the Four Seasons at Vail, all have been opened for at least one year and are included in the tax revenues for 2011,
thus providing more of an “apples vs. apples” comparison for this 2012 analysis. Despite this, continued increases in all
segments are apparent and show overall an increase in spending in the Town of Vail, not just due to new tax collection
opportunities by way of new businesses. A study conducted by MTRiP shows that the average of comparable ski towns
was also up season-over-season in both taxable sales (+5.7%) and in taxable lodging sales (+10.5%) but to a slightly
higher degree than the Town of Vail. This season’s upturns, in addition to the increases the summers of 2010 and 2011,
have resulted in 2012 sales tax collections exceeding the pre-recession season of 2008 by +14.0% in the Town of Vail.
* Annual Metrics are used instead of seasonal metrics to track construction use tax, property tax, real estate transfer tax
and town reserves, and therefore are not available for analysis for this iteration of this summary.
BUSINESS GROWTH is based on broader county and national indicators, m any of which are tracked on an annual basis
and lag significantly. Most indicators are not available for this update, except Banking Deposits in Eagle County are up
(+1.1%) from the previous reporting period (July 2010 – June 2011).
MACROECONOMICS: While the recession of 2007 – 2009 is officially well in the rearview mirror, full recovery in global and
domestic economies continues to be tenuous as one set of issues has been replaced by another. Domestic GDP growth
remains well below the expectations of 24 months ago, at or near 1.5 percent for much of that time. Similar situations exist in
many western countries to which the U.S. financial system is closely tied and sovereign debt throughout the Eurozone remains a
threat to domestic financial recovery and stability. Amidst this uncertainty abroad, federal lawmakers in the U.S. continue to
struggle to find their footing on several key budgetary issues, with partisan discussions on spending and taxation dominating the
landscape with mostly limited results that lack the conviction of an enduring commitment. While progress is being made, the
pace is fomenting uncertainty among employers who have been adding an average of 155,000 jobs in recent months, and
though significant, are yet to indicate that they are willing to invest in the creation the 250,000 or more jobs required to positively
impact unemployment in a sustained manner. At the forefront of both the economic and travel picture, the consumer is
struggling to find the level of confidence that establishes market-driven demand, though consumer confidence does continue to
very slowly work its way up from stagnation. In a positive light, recent significant gains in financial markets cannot be ignored,
and indicate investor confidence in recent economic policy that should trickle to the employment and ultimately consumer levels.
However, significant issues remain to be resolved, the first of which is the sequestration of $1.2 trillion in spending, which both
parties agree must be avoided and will automatically occur on March 1st if no action is taken. This will be followed almost
immediately by funding the U.S. Government, which must be secured by March 27th to avoid a shutdown and, perhaps most
urgently, the resolution of the recently extended debt ceiling which will expire on May 18th. How these issues are resolved, not
only mechanically but also from a policy and timing perspective, will determine how markets, employers and ultimately
consumers will behave and set the pace of ongoing recovery.
This foundational data set and summary will be further updated and expanded upon seasonally, taking its place among
the tools available to the Town, its various committees and the public it serves.
Ralf Garrison
Director and Senior Analyst
Mountain Travel Research Program
2/5/2013
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r
'0
6
-
A
p
r
i
l
'
0
7
)
60
.
3
%
Wi
n
t
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r
(
N
o
v
e
m
b
e
r
'0
7
-
A
p
r
i
l
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0
8
)
58
.
6
%
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
52.1%Winter (November '09 - April '10)54.7%Winter (November '10 - April '11)55.2%Winter (November '11 - April '12)55.8%
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
39
.
1
%
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
38
.
4
%
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
39
.
4
%
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
38
.
0
%
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
33.5%Summer (May '10 - October '10)35.1%Summer (May '11 - October '11)38.5%Summer (May '12 - October '12)41.1%
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
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0
5
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N/
A
Wi
n
t
e
r
(
N
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v
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m
b
e
r
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0
5
-
A
p
r
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0
6
)
$3
6
3
Wi
n
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r
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N
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m
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e
r
'0
6
-
A
p
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0
7
)
$3
7
6
Wi
n
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r
(
N
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v
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m
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e
r
'0
7
-
A
p
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0
8
)
$4
0
7
Wi
n
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r
(
N
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v
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m
b
e
r
'0
8
-
A
p
r
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l
'
0
9
)
$384Winter (November '09 - April '10)$353Winter (November '10 - April '11)$374Winter (November '11 - April '12)$403
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
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r
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0
5
)
$1
4
2
Su
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r
(
M
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y
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0
6
-
Oc
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r
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0
6
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$1
5
8
Su
m
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r
(
M
a
y
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0
7
-
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r
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0
7
)
$1
5
5
Su
m
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r
(
M
a
y
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0
8
-
Oc
t
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b
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r
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0
8
)
$1
5
5
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$146Summer (May '10 - October '10)$151Summer (May '11 - October '11)$163Summer (May '12 - October '12)$169
Wi
n
t
e
r
(
N
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v
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m
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e
r
'
0
4
-
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0
5
)
No
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i
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Wi
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N
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r
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0
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0
6
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No
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i
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a
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Wi
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N
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r
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7
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r
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0
5
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r
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0
5
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r
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0
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0
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No
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r
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0
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0
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No
t
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R
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e
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c
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Vi
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V
a
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Go
l
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r
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e
Su
m
m
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r
(
M
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y
'
0
5
-
Oc
t
o
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r
'
0
5
)
23
,
0
0
0
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
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r
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0
6
)
22
,
3
0
0
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
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r
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0
7
)
24
,
6
0
0
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
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r
'
0
8
)
24
,
9
9
3
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
23,414Summer (May '10 - October '10)23,332Summer (May '11 - October '11)21,963Summer (May '12 - October '12)25,000
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
33
2
,
4
2
4
Wi
n
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r
(
N
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v
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m
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e
r
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0
5
-
A
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l
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0
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)
32
5
,
9
7
2
Wi
n
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r
(
N
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v
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m
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e
r
'0
6
-
A
p
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l
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34
2
,
4
1
7
Wi
n
t
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r
(
N
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v
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m
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e
r
'0
7
-
A
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0
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)
35
0
,
8
9
6
Wi
n
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r
(
N
o
v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
288,307Winter (November '09 - April '10)324,979Winter (November '10 - April '11)343,896Winter (November '11 - April '12)319,223
Su
m
m
e
r
(
M
a
y
'
0
5
-
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t
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b
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r
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0
5
)
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t
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v
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i
l
a
b
l
e
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e
r
(
M
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y
'
0
6
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r
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0
6
)
No
t
a
v
a
i
l
a
b
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e
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m
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e
r
(
M
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y
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0
7
-
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r
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0
7
)
No
t
a
v
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i
l
a
b
l
e
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e
r
(
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y
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0
8
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r
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0
8
)
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t
a
v
a
i
l
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b
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r
(
M
a
y
'
0
9
-
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t
o
b
e
r
'
0
9
)
297,349Summer (May '10 - October '10)312,603Summer (May '11 - October '11)645,725Summer (May '12 - October '12)Not available
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
18
1
,
2
7
5
Wi
n
t
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r
(
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r
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0
5
-
A
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0
6
)
17
6
,
7
1
6
Wi
n
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r
(
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v
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e
r
'0
6
-
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p
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l
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0
7
)
17
4
,
0
8
5
Wi
n
t
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r
(
N
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v
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m
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e
r
'0
7
-
A
p
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)
18
4
,
5
0
5
Wi
n
t
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r
(
N
o
v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
182,028Winter (November '09 - April '10)187,045Winter (November '10 - April '11)179,971Winter (November '11 - April '12)167,682
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
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r
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0
5
)
No
t
a
v
a
i
l
a
b
l
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Su
m
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e
r
(
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y
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r
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0
6
)
No
t
a
v
a
i
l
a
b
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m
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r
(
M
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y
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0
7
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r
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0
7
)
No
t
a
v
a
i
l
a
b
l
e
Su
m
m
e
r
(
M
a
y
'
0
8
-
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t
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r
'
0
8
)
No
t
a
v
a
i
l
a
b
l
e
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r
(
M
a
y
'
0
9
-
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t
o
b
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r
'
0
9
)
218,482Summer (May '10 - October '10)221,233* (VVMC Parking Lot Closed)Summer (May '11 - October '11)463,139Summer (May '12 - October '12)Not available
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
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l
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0
5
)
4,
7
1
2
Wi
n
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r
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r
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0
5
-
A
p
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l
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0
6
)
9,
4
0
6
Wi
n
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r
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v
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e
r
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6
-
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7
)
N/
A
Wi
n
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r
(
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r
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5,
9
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Wi
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r
(
N
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m
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e
r
'0
8
-
A
p
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l
'
0
9
)
7,836Winter (November '09 - April '10)7,795Winter (November '10 - April '11)1,675Winter (November '11 - April '12)2,074
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
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r
'
0
5
)
JU
L
Y
4
T
H
Su
m
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e
r
(
M
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y
'
0
6
-
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b
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r
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0
6
)
JU
L
Y
4
T
H
Su
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r
(
M
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y
'
0
7
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7
)
JU
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4
T
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Su
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r
(
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y
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0
8
)
JU
L
Y
4
T
H
Su
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r
(
M
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y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
JU
L
Y
4
T
H
Summer (May '10 - October '10)4,853Summer (May '11 - October '11)3,072Summer (May '12 - October '12)Not available
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
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l
'
0
5
)
43
/
V
V
1
3
/
L
H
Wi
n
t
e
r
(
N
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v
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m
b
e
r
'
0
5
-
A
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l
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0
6
)
45
/
V
V
2
7
/
L
H
Wi
n
t
e
r
(
N
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v
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m
b
e
r
'0
6
-
A
p
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l
'
0
7
)
66
/
V
V
3
1
/
L
H
Wi
n
t
e
r
(
N
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v
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m
b
e
r
'0
7
-
A
p
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l
'
0
8
)
58
/
V
V
2
5
/
L
H
Wi
n
t
e
r
(
N
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v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
50
/
V
V
2
5
/
L
H
Winter (November '09 - April '10)40/VV 20/LHWinter (November '10 - April '11)7/VV 7/LHWinter (November '11 - April '12)8/VV 7/LH
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
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r
'
0
5
)
JU
L
Y
4
T
H
Su
m
m
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r
(
M
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y
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0
6
-
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b
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r
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0
6
)
JU
L
Y
4
T
H
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
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b
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r
'
0
7
)
JU
L
Y
4
T
H
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
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0
8
)
JU
L
Y
4
T
H
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
JU
L
Y
4
T
H
Summer (May '10 - October '10)21/VV 14/LHSummer (May '11 - October '11)15/VV 9/LHSummer (May '12 - October '12)Not available
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
9,
0
0
7
,
7
3
2
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
A
p
r
i
l
'
0
6
)
10
,
8
9
4
,
0
4
2
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'0
6
-
A
p
r
i
l
'
0
7
)
11
,
3
5
9
,
3
5
0
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'0
7
-
A
p
r
i
l
'
0
8
)
12
,
0
0
5
,
3
7
7
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'0
8
-
A
p
r
i
l
'
0
9
)
11
,
6
1
2
,
9
9
0
Winter (November '09 - April '10)11,848,627Winter (November '10 - April '11)12,421,502Winter (November '11 - April '12)12,618,182
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
11
,
5
6
1
,
6
6
6
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
12
,
6
3
9
,
8
4
5
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
13
,
2
3
7
,
8
1
8
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
e
r
'
0
8
)
13
,
6
0
0
,
0
7
9
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
13
,
5
1
7
,
7
9
2
Summer (May '10 - October '10)13,974,281Summer (May '11 - October '11)14,117,198Summer (May '12 - October '12)14,213,370
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
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173,333Winter (November '09 - April '10)166,409Winter (November '10 - April '11)161,847Winter (November '11 - April '12)147,121
Su
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m
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r
(
M
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y
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9
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,
0
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3
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m
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(
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m
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a
i
r
p
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t
wa
s
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l
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e
d
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Aug.)Summer (May '10 - October '10)37,760Summer (May '11 - October '11)32,418Summer (May '12 - October '12)26,626
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
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r
i
l
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0
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t
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v
a
i
l
a
b
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e
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n
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(
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v
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m
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r
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0
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i
l
a
b
l
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n
t
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r
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m
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r
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0
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20
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0
0
4
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N
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v
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m
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r
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p
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0
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18
,
0
5
1
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n
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r
(
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v
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m
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r
'0
8
-
A
p
r
i
l
'
0
9
)
20,949Winter (November '09 - April '10)17,483Winter (November '10 - April '11)16,323Winter (November '11 - April '12)17,757
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
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r
'
0
5
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t
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i
l
a
b
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e
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m
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e
r
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a
y
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0
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r
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0
6
)
25
,
0
3
2
Su
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r
(
M
a
y
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0
7
-
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t
o
b
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r
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0
7
)
22
,
6
5
8
Su
m
m
e
r
(
M
a
y
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0
8
-
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t
o
b
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r
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0
8
)
26
,
0
9
8
Su
m
m
e
r
(
M
a
y
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0
9
-
Oc
t
o
b
e
r
'
0
9
)
24,774Summer (May '10 - October '10)24,168Summer (May '11 - October '11)26,132Summer (May '12 - October '12)26,142
Wi
n
t
e
r
(
N
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v
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m
b
e
r
'
0
4
-
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l
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0
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)
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t
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v
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i
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a
b
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e
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n
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r
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m
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e
r
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0
5
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p
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0
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i
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a
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e
r
'0
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0
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14
,
3
1
9
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r
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v
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m
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e
r
'0
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0
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12
,
5
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5
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v
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e
r
'0
8
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p
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i
l
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0
9
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11,576Winter (November '09 - April '10)10,616Winter (November '10 - April '11)6,972Winter (November '11 - April '12)8,689
Su
m
m
e
r
(
M
a
y
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0
5
-
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r
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0
5
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t
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i
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b
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e
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m
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e
r
(
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a
y
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0
6
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o
b
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r
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0
6
)
31
,
1
0
3
Su
m
m
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r
(
M
a
y
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0
7
-
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t
o
b
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r
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0
7
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25
,
3
4
0
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m
m
e
r
(
M
a
y
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0
8
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t
o
b
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r
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0
8
)
19
,
3
1
9
Su
m
m
e
r
(
M
a
y
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0
9
-
Oc
t
o
b
e
r
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0
9
)
18,000Summer (May '10 - October '10)17,237Summer (May '11 - October '11)18,307Summer (May '12 - October '12)27,883
Wi
n
t
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r
(
N
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v
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m
b
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r
'
0
4
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0
5
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3,
6
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1
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6
4
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v
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r
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0
5
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p
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0
6
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5,
4
0
6
,
9
5
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r
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4
,
8
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r
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0
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0
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r
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8
9
Winter (November '09 - April '10)5,690,262Winter (November '10 - April '11)5,236,367Winter (November '11 - April '12)5,160,226
Su
m
m
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r
(
M
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0
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0
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0
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y
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0
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0
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1
,
0
9
2
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r
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0
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0
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0
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0
Summer (May '10 - October '10)5,833,139Summer (May '11 - October '11)5,554,275Summer (May '12 - October '12)5,598,788
Ea
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r
:
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2
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0
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2
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2
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9
SundayApril 4, 2010SundayApril 24, 2011SundayApril 8, 2012
4t
h
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SaturdayJuly 4, 2010SundayJuly 4, 2011MondayJuly 4, 2012Wednesday
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December 25, 2009FridayDecember 25, 2010SaturdayDecember 25, 2011Sunday85,000 (estimate)
Va
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Annual (January '11 - December '11)80,000 (estimate)
CD
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Last Modified: 1/30/2013
2/5/2013
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'10)Data ('09-'10)Report Date ('10-'11)Data ('10-'11)Report Date ('11-'12)Data ('11-'12)
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$1
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$1
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5
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1
Winter (November '09 - April '10)$1,696,072Winter (November '10 - April '11)$1,958,121Winter (November '11 - April '12)$2,054,316
Su
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(
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0
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$7
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$7
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$7
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$6
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'
0
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)
$5
7
3
,
5
0
5
Summer (May '10 - October '10)$609,452Summer (May '11 - October '11)$693,894Summer (May '12 - October '12)$757,511
Wi
n
t
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r
(
N
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0
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$6
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6
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$6
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2
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(
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$7
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Wi
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$8
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6
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'
0
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$8
2
8
,
9
1
5
Winter (November '09 - April '10)$883,556Winter (November '10 - April '11)$977,397Winter (November '11 - April '12)$973,853
Su
m
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r
(
M
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'
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$1
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$1
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9
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4
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(
M
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$1
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0
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(
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$2
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3
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3
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(
M
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'
0
9
)
$1
8
7
,
1
7
5
Summer (May '10 - October '10)$199,152Summer (May '11 - October '11)$228,326Summer (May '12 - October '12)$224,236
Wi
n
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(
N
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0
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$1
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$1
,
1
5
3
,
7
8
9
Winter (November '09 - April '10)$1,095,944Winter (November '10 - April '11)$1,131,777Winter (November '11 - April '12)$1,129,250
Su
m
m
e
r
(
M
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'
0
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$6
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$7
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(
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$7
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$7
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(
M
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'
0
9
)
$6
8
0
,
9
5
1
Summer (May '10 - October '10)$661,824Summer (May '11 - October '11)$694,593Summer (May '12 - October '12)$716,841
Wi
n
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r
(
N
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'
0
4
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$1
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$2
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(
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$2
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$1
,
8
4
9
,
3
4
5
Winter (November '09 - April '10)$1,793,215Winter (November '10 - April '11)$2,148,434Winter (November '11 - April '12)$2,474,013
Su
m
m
e
r
(
M
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y
'
0
5
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$3
7
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9
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(
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$3
8
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5
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2
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(
M
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$4
1
4
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7
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9
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(
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$4
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6
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3
9
9
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(
M
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0
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Oc
t
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r
'
0
9
)
$3
3
0
,
7
1
9
Summer (May '10 - October '10)$408,732Summer (May '11 - October '11)$587,090Summer (May '12 - October '12)$679,108
Wi
n
t
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r
(
N
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m
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'
0
4
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$1
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2
1
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8
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(
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'
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$1
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3
2
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r
(
N
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'
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$1
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4
4
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2
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Wi
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(
N
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'
0
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$1
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5
9
0
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5
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Wi
n
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r
(
N
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'
0
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'
0
9
)
$1
,
3
6
7
,
7
3
7
Winter (November '09 - April '10)$1,499,389Winter (November '10 - April '11)$1,670,696Winter (November '11 - April '12)$1,753,721
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
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r
'
0
5
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$2
4
7
,
3
0
5
Su
m
m
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r
(
M
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y
'
0
6
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Oc
t
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b
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r
'
0
6
)
$2
8
2
,
5
9
1
Su
m
m
e
r
(
M
a
y
'
0
7
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Oc
t
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b
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r
'
0
7
)
$3
2
3
,
8
1
2
Su
m
m
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r
(
M
a
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'
0
8
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Oc
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0
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$3
2
4
,
6
4
8
Su
m
m
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r
(
M
a
y
'
0
9
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Oc
t
o
b
e
r
'
0
9
)
$2
6
1
,
2
7
2
Summer (May '10 - October '10)$343,795Summer (May '11 - October '11)$361,690Summer (May '12 - October '12)$382,847
Wi
n
t
e
r
(
N
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m
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'
0
4
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Ap
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$8
6
1
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7
3
2
Wi
n
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r
(
N
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m
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'
0
5
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)
$9
1
1
,
9
0
9
Wi
n
t
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r
(
N
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m
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'
0
6
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'
0
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)
$1
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0
6
2
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4
2
3
Wi
n
t
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r
(
N
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'
0
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$1
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9
1
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5
7
9
Wi
n
t
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r
(
N
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'
0
8
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Ap
r
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l
'
0
9
)
$8
0
7
,
3
0
3
Winter (November '09 - April '10)$773,479Winter (November '10 - April '11)$818,314Winter (November '11 - April '12)$825,221
Su
m
m
e
r
(
M
a
y
'
0
5
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Oc
t
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b
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'
0
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$2
7
6
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4
9
1
Su
m
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r
(
M
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'
0
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'
0
6
)
$2
9
4
,
3
8
2
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
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r
'
0
7
)
$3
0
2
,
7
7
9
Su
m
m
e
r
(
M
a
y
'
0
8
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Oc
t
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'
0
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)
$3
0
8
,
9
2
7
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$2
1
9
,
3
5
3
Summer (May '10 - October '10)$237,964Summer (May '11 - October '11)$268,044Summer (May '12 - October '12)$287,720
Wi
n
t
e
r
(
N
o
v
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m
b
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r
'
0
4
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Ap
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'
0
5
)
$1
,
5
6
5
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9
3
8
Wi
n
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r
(
N
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'
0
5
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'
0
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)
$1
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7
0
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7
3
1
Wi
n
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r
(
N
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'
0
6
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'
0
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)
$1
,
8
6
5
,
6
7
0
Wi
n
t
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r
(
N
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m
b
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r
'
0
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0
8
)
$1
,
8
4
7
,
5
6
4
Wi
n
t
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r
(
N
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m
b
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r
'
0
8
-
Ap
r
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l
'
0
9
)
$1
,
6
5
3
,
7
3
8
Winter (November '09 - April '10)$1,679,681Winter (November '10 - April '11)$2,023,554Winter (November '11 - April '12)$2,247,260
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
)
$7
4
7
,
9
2
0
Su
m
m
e
r
(
M
a
y
'
0
6
-
Oc
t
o
b
e
r
'
0
6
)
$7
7
7
,
9
7
0
Su
m
m
e
r
(
M
a
y
'
0
7
-
Oc
t
o
b
e
r
'
0
7
)
$8
6
7
,
2
4
0
Su
m
m
e
r
(
M
a
y
'
0
8
-
Oc
t
o
b
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r
'
0
8
)
$8
7
2
,
5
6
7
Su
m
m
e
r
(
M
a
y
'
0
9
-
Oc
t
o
b
e
r
'
0
9
)
$7
4
1
,
0
5
4
Summer (May '10 - October '10)$853,549Summer (May '11 - October '11)$1,082,986Summer (May '12 - October '12)$1,194,758
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
4
-
Ap
r
i
l
'
0
5
)
$3
8
8
,
0
9
6
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
5
-
Ap
r
i
l
'
0
6
)
$3
9
5
,
7
8
9
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
6
-
Ap
r
i
l
'
0
7
)
$3
9
8
,
3
7
5
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
7
-
Ap
r
i
l
'
0
8
)
$5
5
2
,
0
6
8
Wi
n
t
e
r
(
N
o
v
e
m
b
e
r
'
0
8
-
Ap
r
i
l
'
0
9
)
$5
8
1
,
4
0
8
Winter (November '09 - April '10)$586,820Winter (November '10 - April '11)$632,942Winter (November '11 - April '12)$636,165
Su
m
m
e
r
(
M
a
y
'
0
5
-
Oc
t
o
b
e
r
'
0
5
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$1
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r
(
M
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0
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0
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4
Su
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m
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r
(
M
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y
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0
7
-
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t
o
b
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r
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0
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$2
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8
5
8
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m
m
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r
(
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$3
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t
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r
'
0
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)
$2
4
5
,
6
4
9
Summer (May '10 - October '10)$278,229Summer (May '11 - October '11)$287,316Summer (May '12 - October '12)$354,295
Wi
n
t
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r
(
N
o
v
e
m
b
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0
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-
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(
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m
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$4
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(
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m
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r
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0
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$4
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m
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r
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m
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r
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,
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9
Winter (November '09 - April '10)$320,657Winter (November '10 - April '11)$335,369Winter (November '11 - April '12)$336,275
Su
m
m
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r
(
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0
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$2
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9
Summer (May '10 - October '10)$255,147Summer (May '11 - October '11)$269,587Summer (May '12 - October '12)$275,301
Sa
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s
t
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In
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3.
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a
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(
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Full Year Sales Tax Increase (Decrease)4.5%Full Year Sales Tax Increase (Decrease)10.5%Full Year Sales Tax Increase (Decrease)Not Available
CP
I
%
I
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c
r
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Full Year CPI Increase (Decrease)1.6%Full Year CPI Increase (Decrease)3.2%Full Year CPI Increase (Decrease)Not Available
Sa
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Sales Tax Better (Worse) Than Inflation2.9%Sales Tax Better (Worse) Than Inflation7.3%Sales Tax Better (Worse) Than InflationNot Available
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$7
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Annual (January '10 - December '10)$1,103,119Annual (January '11 - December '11)$721,002Annual (January '12 - December '12)Not Available
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Annual (January '10 - December '10)$4,782,945Annual (January '11 - December '11)$4,866,254Annual (January '12 - December '12)Not Available
TO
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$9
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$2
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Annual (January '10 - December '10)$6,950,701Annual (January '11 - December '11)$4,403,706Annual (January '12 - December '12)Not Available
TO
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F
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General Fund Balance as of December 31, 2010$22,886,692General Fund Balance as of December 31, 2011$25,546,285General Fund Balance as of December 31, 2012Not Available
Va
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Last Modified: 1/30/2013
2/5/2013
- 1 -
TOWN OF VAIL
REVENUE HIGHLIGHTS
January 30th, 2013
Sales Tax
December collections are $2,941,408 down 7.6% from last year and up 8.3%
compared to budget. We anticipate additional returns and will provide a future
update as data becomes available. Year to date collections of $20.0 million are
up 2.2% from prior year, and exceed the record level of 2008 ($19.6 million).
Year to date revenue is up 5.9% from the amended budget. Inflation as
measured by the consumer price index was up 1.7% for the year.
Real Estate Transfer Tax (RETT)
RETT collections through December 31 total $5,451,409 up 24% from this time
last year, and a 42% increase from budget. Of current collections, approximately
$1,230,728 or 23% is from major redevelopment projects including Arrabelle,
Four Seasons, Landmark, Lionsquare Lodge North, Manor Vail, Mountain View,
Ritz Carlton Residences, Solaris, and The Sebastian. Collections not related to
major redevelopment projects currently total $4,220,681, a 55% increase from
2011.
January collections currently total $90,284.
Parking Revenue
Season to date:
Pass sales from November through January 23 total $552,705, down 1.8% from
prior winter season.
Daily sales from the parking structures total approximately $1.2 million, down
0.9% from the prior winter season, however the 2013 sales are only as of
January 23rd, not the full month.
Property Tax
Collections for the full year 2012 totaled $4.0 million as budgeted, 22% down
from prior year revenue of $4.9 million.
Summary
Across all funds, total revenue of $50.0 million is up 2.8% from budget and down
3.0% from 2011 due to a decrease in property tax collections and parking
revenue.
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
Memo to: Vail Town Council
From: Roger Brown
Date: January 14, 2013
Subject: “Vail: The Rise of America’s Iconic Ski Resort”, long version.
“Vail: The Rise of America’s Iconic Ski Resort” played on Rocky Mountain PBS on
January 3. It received a 1.1 rating which is high for the station. They estimate that
approximately 17,000 households watched the show. Son Nick has very good
connections at PBS national and is helping me explore the national option. We will have
to remove a few minutes to meet their requirements and perhaps a few of the more
commercial elements. I will report to you on these efforts when we know more.
We are working the long version ( director’s cut ) of the Vail 50th show. It will run
between two and three hours when it’s finished. This version picks up all of the good
stories we didn’t have room for in the TV cut. Over time I believe it will have even more
value than the TV version. It’s a richer more complete history that will give new
employees, new residents, and visitors a real sense of how the resort started and what has
made it successful. We will break the show into three of four chapters as the long version
will be too long for continuous viewing. All of the material in the TV cut will also be the
director’s cut.
I budgeted $80,000 for this second production and have raised $45,000 so far. These
funds will take us through a rough edit but not through to completion ( music, effects, a
narrator, etc. ) and some additional shooting. $35,000 more will be needed. Hopefully the
town can cover some of this. If you can let me now the Town’s schedule concerning
funding grants I will get a proposal off to you.
We should have a new script done in about a month. The new material will be
highlighted so you can see the additions. We will be able to shoot a limited amount of
new material if necessary.
All for now.
Sincerely,
Roger Brown
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
July 10, 2012
Vail’s 50th Anniversary is just five months away. The films we are making
about Vail’s history tells an amazing wonderful story that we can all be
proud of but we need additional financial help to complete the project. Let
me explain.
For well over two years now I have been assembling everything I can find
on Vail’s history; all my early films, the Vail Associates library of still photos
from the early photographers like Shorty Wilcox and Barry Stott, Betacam
material in the Vail Resorts library, 10th Mountain troops stills and movies,
personal interviews and stories from old timers like Bob Parker, Pepi and
Sheika Gramshammer and Dave and Renie Gorsuch, to mention a few.
At first I planned to make two one hour shows, the first designed for PBS,
the other for committed Vail fans and new and old locals. What I have
found is that it’s going to take at least two hours to cover all the good
stories and personalities that Vail aficionados are going to want to see. So
now I’m looking at a three hours. Even then I can make no promises about
getting everybody that is deserving into the films but certainly the history
will much more complete.
Originally the film project was budgeted for approximately $550,000. When
the recession hit we had to essentially cut the budget in half or not make a
history documentary at all. We have raised approximately $235,500 so far,
and we are in good financial shape at this point but if we want to add
another hour to tell THE WHOLE STORY, on top of producing the PBS show,
it’s going to take more money. To do everything in broadcast quality
(approximately three hours at this point) we will need additional $81,000.
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
People who donate $100 or more will be listed in the tail end credits.
Businesses that donate $500 or more will also be credited in the tail end
credits.
A donation of $25,000 or more will receive a listing on the front end of the
film along with Vail Resorts, The Town of Vail, and the Gramshammers.
Donations made out to the International Skiing History Association (
earmarked Vail 50th ) are tax deductable. The checks should be sent to me
at P. O. Box 420, Gypsum, Colorado 81637 and I will send them on to ISHA,
and you will receive confirmation of your donation from them.
You can see three Vail 50th Anniversary teases on the Internet by googling
“Vail.com/history”. One spot is on the founders Pete Seibert and Earl
Eaton, a second show is on the Summer of 1962 when the lifts, trails, and
town were built, and a third show is on the early skiers that created
Freestyle aerial acrobatics. We will be producing more of these teases as
the anniversary approaches.
Please be a part of Vail history by supporting this very important and
timeless project.
Thank you.
Roger Brown, producer
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
Additional Costs
60 minutes at $135.00/minute $81,000.
Breakdown
Sound track: music, effects, etc. $15,500
Cinematography 8,500
Transfers 7,000
Editing 32,000
Producer 8,000
Overhead 10,000
Son Nick is a top documentary producer at the BBC ( British Broadcasting
Corp. ). His credits include “The Human Planet”, “Frontier House” and
numerous other award winning documentaries. His skills will contribute
substantially to get getting the film aired on national and international
cable television. PBS, The Discovery Channel, and The History Channel are
some of the possibilities.
His full participation in post production depends on raising more money for
the project.
Town of Vail Contribution - $20,000
Dick Bass contribution - $25,000
Balance Needed - $36,000
2/5/2013
VVVAAAIIILLL 555000ttthhh DDDVVVDDD
In The Spirit of The Founders
Roger Brown
P.O. Box 420, Gypsum, CO 81637 (970) 524-1588 rogercottonbrown@earthlink.net
2/5/2013
To: Vail Town Council
From: Community Development Department
Date: January 29, 2013
Subject: Gore Creek Streamtract Encroachment Update
I. PURPOSE
The purpose of this memo is to provide the Town of Vail Council an update on the
status of the stream tract encroachment enforcement efforts conducted by the
Community Development Department.
On October 6, 2009, Town Council adopted a “zero tolerance” policy for allowing illegal
private encroachments on town -owned stream tract lands and instructed staff to pursue
removal of all encroachments. The Community Development Department originally
discovered 68 private encroachments and disturbances into the public stream tracts.
As of November, 2012, 34 encroachments remained unresolved requiring follow up site
inspections by staff. Of the 34 encroachments, 29 are mowing the stream tract. These
inspections identified numerous properties that have modified or encroached onto
sensitive riparian areas including, but not limited to; landscaping town -owned riparian
property; building decorative planters; using the areas for recreational seating; or in
more severe cases building structures, such as patios and a basketball court on town-
owned properties. In many cases Town staff has been able to work with owners to
mitigate private encroachments resulting in written agreements by owners to stop
mowing and/or removal of structures that will result in restoration of the stream tract to
its natural state.
II. SUMMARY
Since November, 2012 the Town has taken the following actions to remove private
encroachments from the public stream tracts:
Conducted a visual assessment of properties adjacent to Town-owned stream
tracts along Gore Creek from Booth Creek Drive to Westhaven Circle adjacent to
the Cascade Resort.
Reviewed aerial photos of the town-owned stream tract property boundaries.
Identified private encroachments onto town-owned property.
Contacted adjacent property owners encroaching onto stream tracts via
telephone, email, regular mail and certified letters to identify issues .
Working with adjacent property owners to mitigate encroachments and restore
the stream tract to a natural state.
2/5/2013
Town of Vail Page 2
The following details the status of the 2012/2013 efforts to remove encroachments:
34 property owners were sent certified letters in April 2011.
o 19 property owners have resolved their trespassing issues by submitting
written statements agreeing to stop mowing the Town stream tract. Staff
will confirm during summer 2013 that mowing has stopped and/or
encroachments are removed.
o 8 property owners have impending site visits to discuss resolution.
o 6 property owners have accepted the certified letters sent by Staff but
either refuse to comply or wish to take their case to court. The Vail Police
Department is in the process of serving summons to these 6 property
owners.
o 1 property owner has been served a summons and working on res olution
with the Town prosecuting attorney.
Staff will continue to work with cooperative property owners to remove illegal
encroachments and conduct annual inspections of stream tracts to ensure
compliance.
Staff is continuing to evaluate additional suspe cted encroachments as further site
visits are conducted and aerial photos are analyzed.
2/5/2013
1
Memorandum
To: Pam Brandmeyer, Asst. Town Manager
CC:
From: Laurie Asmussen, Donovan Pavilion Management, Inc.
Date: 1/31/2013
Re: Grand View at Lionshead Marketing Plan Timeline
I am writing in reference to questions addressed by the Town Council regarding a marketing
plan for the Grand View at Lionshead meeting space.
When the building was completed in May, 2012 and our organization submitted a proposal
to manage it, the attached marketing plan was included in the proposal. We were denied
funds for marketing the facility at that time, instead directed to sell the facility “word of
mouth” and through community use.
In the RFP process in October/November 2012, we again included the attached plan in our
proposal to the Town identifying potential user groups of the Grand View space. Per our
conversation with the RFP interview committee regarding establishing a marketing budget,
we have been working on the following projects:
• Cost of design and production on a sales brochure that will be used in both the
existing sales packet at the Donovan Pavilion and as a stand-alone brochure to be
distributed throughout the community.
• Cost of photos to be included in the sales brochure with layout options for potential
users.
• Cost of design and content in a Grand View website that will link to the Town and
Donovan Pavilion websites.
We feel we can have all items printed and in hand within two weeks, within the existing
budget. It is our intention to follow the attached marketing plan and target the user groups
outlined. If we need to edit the plan in any way, please let us know.
Thank you and we will continue to update you on the progress of the implementation of the
plan.
2/5/2013
2
MARKETING PLAN
The Donovan Pavilion team will provide professional operational, event management, sales/
marketing/PR for The Grand View as contractors for the Town of Vail.
The primary, but not exclusive, focus encompasses:
• Manage the operation of The Grand View as a very upscale, yet comfortable, venue
• Selling The Grand View as a multi-use facility for Vail Residents, Eagle County residents and
visitors/guests to the area
• Promoting The Grand View as the perfect space for an intimate gathering
• Promoting The Grand View as an enticement sales tool for Hotel sales
• Managers as an off-property function space centrally located with fantastic views of Vail
Mountain
• Promoting The Grand View for a wide variety of events such as:
Corporate social gatherings
Business Training sessions
Rehearsal dinners
Club meetings
Theme parties
Memorial services
Small Corporate breakout sessions/meetings
Religious gatherings
Non-profit gatherings
• Maintain open communication between the Town of Vail staff for direction regarding
keeping The Grand View operating as a for-profit venture
Mission Statement
The Grand View shall serve as a multi-use community gathering place, attracting a variety of
uses including meetings, seminars, private and public social gatherings, and special government
meetings.
Goals & Objectives
• Establish awareness of The Grand View as an alternative gathering place for leisure and
corporate groups visiting the Vail Valley.
• Establish attractive rates for the renting of the facility in order to entice usage.
• Focus on seasonal group rentals to establish base clientele working toward year-round use.
• Manage the facility in a professional manner including:
• Focus on superior customer service
• Established procedures for management and facility clients
2/5/2013
3
• Accurate record-keeping of all event activity in the Pavilion
• Maintenance of a clean and safe environment for guests
• Timely reporting to Town of Vail on facility usage and management issues
• Utilize research to adjust operational plan according to economic climate of the Vail Valley
and surrounding areas.
Segment Strategy
The Grand View is Vail’s newest gathering place, adding to the Town of Vail’s inventory of
additional community amenities. In a resort community where corporate and leisure groups are
consistently seeking new venues for their functions, The Grand View offers a unique alternative.
Our strategy for targeting clients for this new amenity is to turn to our relationships within our
industry located in Vail and the surrounding areas. Examples of our industry partners include:
Wedding Planners
Tourism professionals
Non-profit professionals and managers
Hotel General Managers and sales managers
Destination management company sales managers
Vail Resorts, Inc. sales managers
Denver Convention & Visitors Bureau
Existing Donovan Pavilion clients
By meeting with the above individuals and working alongside them, we will increase our sales force
in the marketplace.
Initial Action Plan
-Establish The Grand View brand identity and logo
-Develop collateral material including facility brochure, rate card, floor plan specification sheet,
letterhead, business cards, web site design and implementation
-Determine product positioning statement and identify target audiences
-Develop, implement and monitor a targeted advertising campaign
-Introduce The Grand View to existing Donovan Pavilion clients through referrals for specific or
possible usage dates
-Create, implement and monitor a strategic public relations plan
2/5/2013
4
-Host Open Houses to continue to raise awareness of the facility in-town and invite hotel sales teams
within the Vail area to tour the facility. Create an on-going effort to ensure as many people see the
new space as possible
Marketing Plan initial anticipated cost: $3,000
2/5/2013
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,
9
6
6
1
,
0
7
5
,
5
3
2
1
,
1
2
8
,
5
1
4
1
,
1
6
6
,
1
8
3
1
,
2
5
5
,
2
4
3
6.20%
1,
2
6
5
,
7
8
1
1
,
3
9
7
,
8
4
2
1
,
1
2
1
,
8
6
0
1
,
2
2
8
,
7
6
7
1
,
4
8
1
,
3
2
9
1
,
5
7
3
,
2
3
2
75
1
,
4
3
9
6
5
7
,
7
0
7
7
4
2
,
7
5
5
7
3
2
,
1
1
3
8
3
4
,
9
1
3
8
0
5
,
3
6
2
44
8
,
2
3
4
4
1
4
,
2
4
8
4
2
8
,
9
1
9
4
1
1
,
5
9
5
4
5
8
,
7
7
0
4
4
9
,
2
8
3
2.88%
54
5
,
8
7
4
6
2
2
,
1
0
3
5
1
6
,
1
5
0
4
2
1
,
9
2
5
4
7
3
,
2
9
2
4
8
6
,
9
3
5
1,
0
9
8
,
9
1
8
1
,
2
3
5
,
9
4
1
2,
9
9
4
,
7
9
9
6
.
8
4
%
2,
5
6
8
,
8
7
1
2
,
6
9
9
,
6
6
4
2
,
3
7
2
,
9
4
2
2
,
3
4
4
,
1
7
8
2
,
7
8
5
,
1
0
1
2
,
8
5
2
,
9
5
4
1.38%
2,
9
8
6
,
4
4
6
3
,
3
2
7
,
3
0
4
2
,
5
0
4
,
5
6
7
2
,
6
8
5
,
0
0
4
3
,
1
4
3
,
4
1
8
3
,
1
8
6
,
7
1
3
1,
1
5
6
,
9
3
4
1
,
1
9
1
,
6
9
0
1
,
1
8
2
,
8
2
6
-
0
.
7
4
%
1,
0
4
3
,
4
3
1
8
7
0
,
8
7
5
8
7
1
,
4
6
8
2.16%
2,
3
6
6
,
3
2
1
2
,
2
8
1
,
8
3
3
2
,
1
1
1
,
1
6
3
2
,
3
6
2
,
8
2
5
2
,
4
2
9
,
3
7
7
2
,
5
2
7
,
1
3
0
2
,
7
1
8
,
6
4
3
3
,
0
7
1
,
6
1
5
2
,
5
8
8
,
8
8
9
2,
7
8
3
,
3
0
6
2
,
9
7
6
,
6
5
5
2
,
6
1
9
,
6
7
3
2
,
5
6
4
,
3
8
3
2
,
7
9
5
,
6
8
8
2
,
8
5
6
,
0
0
0
2,
2
1
0
,
5
4
7
2
,
0
7
3
,
4
8
1
1
,
9
9
7
,
0
9
1
2
,
2
2
5
,
8
4
1
2
,
2
7
5
,
9
6
7
2
,
5
9
7
,
9
8
5
2,
5
7
7
,
3
6
0
2
,
8
0
3
,
1
3
6
% Change Budget
Sa
l
e
s
T
a
x
W
o
r
k
s
h
e
e
t
Fr
o
m
:
11
/
1
/
2
0
1
2
To
:
12
/
3
1
/
2
0
1
2
Co
l
l
e
c
t
i
o
n
s
%
C
h
a
n
g
e
from 2011
Mo
n
t
h
2
0
0
2
2
0
0
4
2
0
0
6
2
0
0
7
2
0
0
8
2
0
0
9
2
0
1
0
2
0
1
2
Budget VarianceBudget
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Matters from Mayor and Council:
1) Appointment of 2 members of Council to ECO advisory board - currently Kevin Foley and
Margaret Rogers are on committee;
2) Committee Updates
2/5/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: February 5, 2013
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b)(e) - to receive legal
advice on specific legal questions; and to determine positions, develop a strategy and instruct
negotiators, regarding: update on pending litigation; 2) C.R.S. §24-6-402(4)(f) ) - to discuss
personnel matters.
PRESENTER(S): Matt Mire
2/5/2013