HomeMy WebLinkAbout2013-12-03 Agenda and Support Documentation Town Council Work SessionVAIL TOWN COUNCIL
WORK SESSION AGENDA
VAIL TOWN COUNCIL CHAMBERS
75 S. Frontage Road W.
Vail, CO 81657
1:00 P.M., DECEMBER 3, 2013
NOTE: Times of items are approximate, subject to change, and cannot be relied
upon to determine at what time Council will consider an item.
Public comments on work session item may be solicited by the Town
Council.
1.
ITEM/TOPIC: DRB/PEC Update (10 min. )
PRESENTER(S): Warren Campbell
2.
ITEM/TOPIC: Vail Community Wide Recycling Program (45 mins)
PRESENTER(S): Kristen Bertuglia
ACTION REQUESTED OF COUNCIL: Staff requests that the Vail Town Council
provide policy direction relative to community-wide recycling.
BACKGROUND: The purpose of this discussion is for staff to provide background
information and obtain confirmation of policy direction, relative to Vail’s
Community-Wide Recycling Program.
Vail Town Council Waste Diversion Goal – adopted January, 2009 Environmental
Sustainability Strategic Plan: Reduce the amount of Town of Vail landfill
contributions by 10% within 5 years (2013) and 25% within 10 years (2019).
At the conclusion of the work session held January 14th, 2013, the Vail Town
Council directed staff to move forward with a process to create a Community-Wide
Recycling ordinance in order to facilitate commercial and residential recycling.
Since then, staff proceeded through a public input process to create the best
solution for the community.
STAFF RECOMMENDATION: The Community Development Department
recommends the Vail Town Council supports the Vail Recycling Advisory
Committee’s adopted program goals and instructs staff to return on December 17,
2013 to the Vail Town Council with a work session discussion on options for
implementation strategies. Further, the Community Development Department
recommends the Town Council pursues an ordinance written to achieve the
adopted program goals.
3.
ITEM/TOPIC: Council interviews for appointments to the Commission on
Special Events (CSE) and the Vail Local Marketing District Advisory Council
(VLMDAC). (45 min.)
PRESENTER(S): Pam Brandmeyer
12/3/2013
ACTION REQUESTED OF COUNCIL: Staff requests each applicant be
interviewed at the work session and appoint five members to the CSE and four
members to the VLMDAC at the evening meeting. Staff has provided possible
questions to ask applicants and an attendance record for current members for
Council review and use. The terms for each vacancy are for two years, from
January 1, 2014 to December 31, 2015.
BACKGROUND: There are currently five vacancies on the CSE and four
vacancies on the VLMDAC. The town received fourteen letters of interest for the
CSE, two of them are incumbents; and four letters of interest for the VLMDAC, four
of them are incumbent members. The incumbents are noted by asterisks below.
Members of the CSE shall serve at the will of the Town Council. The CSE shall
support the Council’s goals and objectives and makes decisions in alignment with
the Council’s marketing direction. The mission of the CSE is to support and assess
a diverse collection of special events, both large and small, which promote Vail’s
economic vitality, sense of community, and increase the quality year-round of the
experience for guests and residents. The functions and/or duties of CSE shall
include, but are not limited to, creating, funding and seeking special events for the
Town of Vail; evaluating event applications and event success; submitting an
annual budget for operations and events; coordinating the community calendar for
special events; seeking out additional funding for special events through
sponsorships and donations; evaluating and executing contracts for special
events; and all other functions as directed by the Council. The applicants for the
CSE are as follows:
December 3rd Interviews:
Christine Albertson
Jeff Andrews
John Bailey
Bobby Bank**
Dorothy Browning
Dick Cleveland
Richelle Curran
Deep Andrew DeChoudhury
Allison Faulconer
Mark Gordon
Alana Hanks
Rob Henderson
Paul Hogan II
Patricia Hutchinson
December 17th Interviews:
Rayla Kundolf**
Brooke Macke
Jana Morgan
Sounia Nejad Chaney
Kim Newbury
Meg Ogden
Bob Oppenheimer
Jason Peters
Erik DeLaTorre Stahl
Meg Stepanek
Bryan Stevinson
Susie Tjossem
Alison Wadey
Nicole Whitaker
The mission of the VLMDAC is to market and promote Vail to attract overnight 12/3/2013
guests primarily during the May – October time frame, creating economic vitality by
increasing both the visitor base and sales tax revenues. The applicants for the
VLMDAC are:
December 17th Interviews:
Robin Burch
John Dawsey**
Jamie Wilson Gunion**
Michael Holton**
Patricia McNamara
Jeff Morgan
Laurie Mullen
STAFF RECOMMENDATION: Staff requests the Council appoint five members to
the CSE, which terms end December 31, 2015; and four members to the
VLMDAC.
4.
ITEM/TOPIC: Tier IV: Life-Long Learning Council Contributions (20 min. )
PRESENTER(S): Pam Brandmeyer and Kelli McDonald
ACTION REQUESTED OF COUNCIL: Provide feedback on staff’s proposed
application process and criteria for this category of Council Contributions.
BACKGROUND: Staff presented criteria for Tier IV: Life-Long Learning Council
Contributions at the October 15 meeting. Council requested staff revise criteria
further and move the application process up earlier than proposed. The revised
criteria was reviewed and agreed upon by the members of the Commission on
Special Events. The application process will now be complete by December 27
with recommendations made at the January 21 Council meeting.
5.
ITEM/TOPIC: Timber Ridge Redevelopment Rockfall Presentation (30
minutes)
PRESENTER(S): George Ruther, Director of Community Development
ACTION REQUESTED OF COUNCIL: Provide instructions to town staff on next
steps towards addressing the need for rockfall mitigation for the Timber Ridge
redevelopment project.
BACKGROUND: The Vail Town Council has authorized the redevelopment of the
easternmost 5.24 acres of the Timber Ridge Village Apartments. Development
applications intending to facilitate the redevelopment have been submitted to the
Town for review. Geologic rockfall hazard mitigation is a requirement of the
redevelopment process. There are numerous ways to successfully mitigate the
hazard that fully comply with the Town's adopted regulations. The Vail Town
Council is being asked to provide instruction to town staff on next steps towards
addressing the rockfall hazard.
STAFF RECOMMENDATION: Based upon the analysis and work completed to
date, town staff recommends the Vail Town Council authorizes the town manager
to work with the consulting engineers on the preparation of a final design and cost
estimate. Further, staff recommends the town manager be given authorization to
negotiate a contract with a team of qualified contractors to completed the
rockfall mitigation work. Given the Town's adopted regulations, it is recommended
the final design work be completed prior to the issuance of a building permit for the
redevelopment project.
12/3/2013
6.
ITEM/TOPIC:
Information Update:
1) September 2013 Business Review;
2) VEAC 111213 Meeting Minutes;
3) 2013 USA Pro Challenge Recap;
4) Vail Valley Athlete Commission (VVAC);
(5 min. )
7.
ITEM/TOPIC: Matters from Mayor, Council and Committee Reports:
1) 2014 Town Council Committee Task Force Assignment (30 min)
8.
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b)(e)
- to receive legal advice on specific legal questions; and to determine
positions, develop a strategy and instruct negotiators, Regarding: Xcel
Franchise negotiation; 2) C.R.S. §24-6-402(4)(a)(b)(e) - to discuss the
purchase, acquisition, lease, transfer, or sale of property interests; to
receive legal advice on specific legal questions; and to determine positions,
develop a strategy and instruct negotiators, Regarding: Discussion
concerning negotiations regarding Timber Ridge Redevelopment. (30 min.)
PRESENTER(S): Matt Mire
9.
ITEM/TOPIC: Adjournment (5:00 p.m.)
NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE
APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE)
--------------------
THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK
SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD),
TUESDAY, NOVEMBER 5, 2013 IN THE VAIL TOWN COUNCIL
CHAMBERS
FUTURE AGENDA ITEMS:
Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.;
Information Updates Attachments: WS - 15 min.; Executive Session items:
30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min.
FUTURE AGENDA ITEMS:
DestiMetric Ski Season Preview - WS - 12/17
Recreational Marijuana Discussion - ES - 12/17
2nd reading of Ordinance No. 22 Supplemental - Kathleen - ES - 12/17
2nd reading of Ordinance No. 23 Ski Club Storage - George - ES - 12/17
2nd reading of Ordinance No. 24 Xcel Franchise - Matt - ES -12/17
Water Quality Management Plan and update - WS -12/17
Recreational Marijuana Ordinance - ES 1/07
Eagle County Economic Development Plan - Chris Romer - WS - 30 min. -
1/21
Timber Ridge Transfer from TRAHC to Council - George - ES - 02/04
RRC Attendance Survey - WS - 30 min. - 2/18
CIRSA Council Training - Matt - WS - TBD
Village Townhomes Ordinance - George - ES - TBD
Plastic bags - TBD
Recycling - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight 12/3/2013
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD
Vail Valley Medical Center Maser Plan Update - George - ES - 60 min -
TBD
EHU Housing Authority - TBD
2015 WAC construction restrictions discussion - George - WS - 30 min. -
TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
Update on I-70 noise right lane use - TBD
CDOT/Simba Run Agreement - TBD
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: DRB/PEC Update
PRESENTER(S): Warren Campbell
ATTACHMENTS:
November 20, 2013 DRB Meeting Results
November 25, 2013 PEC Meeting Results
12/3/2013
Page 1
DESIGN REVIEW BOARD AGENDA
PUBLIC MEETING
November 20, 2013
Council Chambers
75 South Frontage Road West - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Tom DuBois
Andy Forstl
Brian Gillette
Rollie Kjesbo
Libby Maio
PROJECT ORIENTATION 2:00pm
SITE VISITS
1. Grouse Glen at Vail – 1470, 1742, 1474, 1476, 1478 and 1480 Buffehr Creek Road
MAIN AGENDA 3:00pm
30 minutes
1. An appeal, pursuant to Section 12-3-3, Appeals, Vail Town Code, of an administrative action approving
an asphalt shingle roof material for the Grouse Glen at Vail Condominiums, located at 1470, 1472, 1474,
1476, 1478, and 1480 Buffehr Creek Road/Lion’s Ridge Subdivision Filing 2, A part of Parcel A (Grouse
Glen at Vail), and setting forth details in regard thereto. (OTC13-0027)
Appellants: Wendy St. Charles and Reven Wright
Planner: Warren Campbell
ACTION: Upheld Administrative Action
MOTION: Kjesbo SECOND: Gilette VOTE: 5-0-0
2. Park Meadows DRB130417 / 25 minutes Jonathan
Final review of new construction (multi-family project)
1472 Matterhorn Circle/Unplatted
Applicant: Michael F Boyer, represented by BDP/Shopworks
ACTION: Approved with Conditions
MOTION: Kjesbo SECOND: Maio VOTE: 5-0-0
CONDITION(S):
1. Prior to the issuance of a building permit, the applicant shall enter into a cost sharing
agreement approved by the Town of Vail Public Works and Community Development
Departments for the landscaped separation between the project’s driveway and the Town
bike path.
2. Prior to the issuance of a building permit, the applicant will revise the snow storage plan
to be reviewed and approved by the Town of Vail Public Works and Community
Development Departments.
12/3/2013
Page 2
3. Prior to the issuance of a building permit, the plans shall be revised to include the
required guardrail on the west edge of the loading bay and to delete the storm sewer tie
into the north culvert.
4. Prior to the issuance of any Building Permit or Certificate of Occupancy, as applicable,
the applicant shall satisfy all requirements of Chapter 24, Inclusionary Zoning, Vail Town
Code concerning the Employee Housing obligation. Based on a net increase in GRFA of
22,960 square feet, 2,296 square feet of inclusionary zoning mitigation is required. At
least 1,148 square feet shall be provided on-site. Any fee-in lieu or off-site arrangements
must be satisfied prior to building permit issuance.
STAFF APPROVALS
Turley-Hausam Residence DRB130475 Warren
Final review of a minor exterior alteration (windows, door)
1151A Casolar Del Norte/Lot A-7, Block 2, Casolar Vail
Applicant: Marshall Turley & Carolyn Hausam, represented by Ankerholz Inc.
Plaza Lodge Associates, LLC DRB130488 Joe
Final review of a minor exterior alteration (windows, door)
291 Bridge Street/Lot F & G, Block 5C, Vail Village Filing 1
Applicant: Plaza Lodge Associates, represented by Pierce Architects
The Sweet Spot DRB130492 Joe
Final review of a sign application (business ID sign)
616 West Lionshead Circle Unit 203/Lot 1, Vail Lionshead Filing 4
Applicant: The Sweet Spot, represented by Shea Guillory
Gowen Residence DRB130498 Joe
Final review of a minor exterior alteration (stone patio)
1635 Golf Terrace/Lot 1, Sunburst Filing 3
Applicant: John and Susan Gowen, represented by Trent Hubbard of THD Colorado Inc
Winfield Residence DRB130503 Joe
Final review of a minor exterior alteration (security lighting)
2635 Larkspur Lane/Lot 2, Block 2, Vail Intermountain Development Subdivision
Applicant: Craig and Kathleen Winfield
Hurwitz/Pylman Residence DRB130509 Warren
Final review of a minor exterior alteration (hot tub, windows)
1150 Casolar Unit A/Lot A-8, Block A, Lion’s Ridge Subdivision Filing 1
Applicant: Peter Hurwitz & Donna Pylman, represented by Rick Pylman
Menk Residence DRB130510 Warren
Final review of a minor exterior alteration (windows, patio door)
385 Gore Creek Drive Unit R-6/Lots 14-18, Block 5, Vail Village Filing 5
Applicant: Bruce Menk, represented by Keep Construction
Stockton Residence DRB130514 Warren
Final review of changes to approved plans (storage)
2470 Bald Mountain Road/Lot 19, Block 2, Vail Village Filing 13
Applicant: Tye and Brielle Stockton, represented by Suman Architects
12/3/2013
Page 3
Vantage Point Condominiums DRB130515 Joe
Final review of a minor exterior alteration (exterior snowmelt boiler)
508 East Lionshead Circle/Lot 1, Block 1, Vail Lionshead Filing 1
Applicant: Vantage Point Condominiums, represented by Michael D’Anci
Hurford Residence DRB130518 Joe
Final review of a minor exterior alteration (deck)
1100 N. Frontage Road Unit 1102/Lot C6-10, Lions Ridge Filing 1
Applicant: Hilge Hurford, represented by Jeff Kovacik
Cortina Chalet, LLC Residence DRB130523 Jonathan
Final review of a minor exterior alteration (roof)
2682Cortina Lane/Lot 9, Block B, Vail Ridge
Applicant: Cortina Chalet, LLC, represented by Intention Architecture
Langenaur Residence DRB130525 Joe
Final review of a minor exterior alteration (window, window well)
1588 Golf Terrace Unit 41/Lot 1, Sunburst Filing 3
Applicant: Roberto Langenaur, represented by Crossroads Realty
Marshall Residence DRB130526 Warren
Final review of changes to approved plans (solar PV)
193 Beaver Dam Road/Lot 38, Block 7, Vail Village Filing 1
Applicant: Hines M. Marshall Jr., represented by Shepherd Resources
Gros Residence DRB130532 Jonathan
Final review of a minor exterior alteration (vent)
1350 Sandstone Road Unit 6/Lot G3, Lions Ridge Filing 2
Applicant: Jane Gros
Red Sandstone Elementary DRB130534 Jonathan
Final review of a minor exterior alteration (microwave dish)
551 North Frontage Road West/Lot 8, Block 2, Vail Potato Patch Filing 1
Applicant: AT&T, represented by Powder River Development
Arrabelle at Vail DRB130535 Warren
Final review of a minor exterior alteration (hot tub transfer rail)
675 Lionshead Place/Lots 1&2, Lionshead Filing 6
Applicant: Vail Resorts, represented by Brandt Marott
Azad LLC Residence DRB130536 Jonathan
Final review of a minor exterior alteration (vent)
1635 Golf Terrace Unit 30/Sunburst Filing 3
Applicant: Azad LLC, represented by Tim Barany
Town of Vail DRB130537 Jonathan
Final review of a minor exterior alteration (reroof)
1309 Elkhorn Drive, Bus Barn/Unplatted
Applicant: Town of Vail, represented by Stay Dry Roofing Service LLC
Ginsburg Residence DRB130538 Jonathan
Final review of a minor exterior alteration (boiler vent)
3891 Bighorn Road Unit C/Unplatted
Applicant: Noel and Leslie Ginsburg, represented by All American Heating
12/3/2013
Page 4
Vail Salomon DRB130539 Jonathan
Final review of a sign application (business sign)
610 West Lionshead Circle, Unit D/Lot 1, Block 1, Vail Lionshead Filing 3
Applicant: Vail Salomon, represented by Paul Todd
Town of Vail DRB130542 Warren
Final review of a minor exterior alteration (paint)
241 East Meadow Drive/Lot B-C, Block 5D, Vail Village Filing 1
Applicant: Town of Vail, represented by John King
The applications and information about the proposals are available for public inspection during regular office
hours in the project planner’s office, located at the Town of Vail Community Development Department, 75
South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-2356,
Telephone for the Hearing Impaired, for information.
12/3/2013
Page 1
PLANNING AND ENVIRONMENTAL COMMISSION
November 25, 2013 at 1:00pm
TOWN COUNCIL CHAMBERS / PUBLIC WELCOME
75 S. Frontage Road - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Bill Pierce Henry Pratt
Susan Bird
Michael Kurz
Luke Cartin
Pam Hopkins
John Rediker
20 minutes
1. A request for the review of a conditional use permit, pursuant to Section 12-9C-3, Conditional
Uses, Vail Town Code, for a public building and grounds, to allow for the construction of a new
covered ticket booth entry at the Lionshead Parking Structure, located at 350 South Frontage
Road West/ Lot 1, Block 2, Vail Lionshead First Filing, and setting forth details in regard thereto.
(PEC130032)
Applicant: Town of Vail, represented by Tom Kassmel
Planner: Joe Batcheller
ACTION: Approved with condition(s)
MOTION: Kurz SECOND: Cartin VOTE: 6-0-0
CONDITION(S):
1. This conditional use permit approval is contingent upon the applicant obtaining
Town of Vail approval of the associated design review new construction
application.
2. Prior to the start of construction, the applicant must obtain a Town of Vail
Public Way permit and comply with the Public Works General Conditions for
construction.
3. In conjunction with the Design Review application the applicant shall revise the
landscaping plan to create a year round vegetative screen which reflects the
overall landscaping design approach submitted for the South Frontage Road
frontage.
Joe Batcheller gave a presentation per the staff memorandum.
Commissioner Bird inquired as to the incoming traffic flow and its appearance that it is
constricted. Specifically, the entrance to the site off of the South Frontage Road, being restricted
to one lane.
Tom Kassmel, Town Engineer, responded that it is in the future plans to make intersection
improvements.
Commissioner Rediker asked for clarification on the thinking behind having one lane in and two
lanes out of the site.
12/3/2013
Page 2
Tom Kassmel explained the existing situation and how the design will improve the existing
conditions. A majority of the traffic to the site comes from the east and makes a left turn into the
site.
Commissioner Pierce inquired as to the time period to fill and exit the structure.
Tom Kassmel explained that the structure does generally fill over a longer period of time than the
time period when which most guests depart.
Commissioner Cartin asked about the thinking about the roofed covering.
Tom Kassmel explained that the roof covering will provide some protection from the weather, but
will serve to improve the guest experience (sense of arrival) and clearly identify where the
parking structure entry is located.
Commissioner Pierce inquired as to the design’s accommodation of oversized vehicles.
Tom Kassmel explained that the design includes the ability for larger vehicles to go under the
canopy for needs such as the skate park set-up ad removal.
Commissioner Pierce asked if charter buses would be able to get through the exiting traffic.
Tom Kassmel explained that the situation that currently exists would get no worse.
Commissioner Kurz asked about emergency vehicle access.
Tom Kassmel spoke to the access for ambulances. Fire trucks will not stage on the upper deck
of the parking structure.
Jim Lamont, Vail Homeowners Association, asked if this design would function if the town
decided to add additional decks. He further asked if there were any large trees proposed to be
removed.
Tom Kassmel stated the design would work. He highlighted the three trees that would be
removed to expand the exit ramp to two lanes.
Jim Lamont followed up with a question regarding the incorporations of medians and road
improvements in general. He urged that a condition be added to the application to include some
larger trees be planted where trees were removed for the transit bus stop.
Tom Kassmel discussed the future frontage road improvements.
Commissioner Pierce asked about this design and the potential for the charter bus lot to serve as
the recycling center.
Tom Kassmel explained that curb-side recycling is being discussed and may make the site
unnecessary, but if necessary it could occur.
Commissioner Kurz stated his support for the project as the missing piece to complete all the
other improvements.
90 minutes
12/3/2013
Page 3
2. A request for a recommendation to the Vail Town Council for a prescribed regulations
amendment, pursuant to Section 12-3-7, Amendment, Vail Town Code, to amend Section 12-6D-
8, Density Control, Vail Town Code, to strike the requirement that existing lots under 14,000
square feet in area are permitted only a single dwelling unit, and setting forth details in regard
thereto. (PEC130027)
Applicant: Williams Family Trust, represented by the Devlin Law Group, LLC
Planner: Warren Campbell
ACTION: Recommendation of denial
MOTION: Kurz SECOND: Cartin VOTE: 4-2-0 (Hopkins and Bird recused)
Commissioners Bird recused due to the inability to remain unbiased as she owns a
nonconforming property in the zone district.
Commissioner Hopkins recused due to a conflict of interest as the Williams Family Trust is a
current client.
Warren Campbell gave a presentation per the staff memorandum.
Tim Devlin, Devlin Law Group, gave a presentation on behalf of the applicant, the Williams
Family Trust. Mr. Devlin spoke to his letter dated, October 1, 2013.
Commissioner Kurz asked if there was a ruling from Council regarding this application involving
a takings issue.
Warren Campbell stated that there had been a conversation with Matt Mire, Town Attorney, and
it was found that there was no takings concern with regard to this application.
Brooks Bock, President of the Grand Traverse HOA, stated that his HOA was opposed to the
proposed amendment.
Joe Stauffer, resident, stated his opposition to blanket up-zoning contained within the proposed
application. The applicant should seek a variance and make a case for its approval.
Jim Lamont, Vail Homeowners Association, stated his recommendation to table the application
because of the legal issues that could arise out of this application if it wasn’t understood. He
spoke the changes in the law that have occurred in the last 50 years and the realization that
maybe there needs to be a new zone district to address these types of issues. He used the
creation of the Public Accommodation 2 District to address the need that the Public
Accommodation District was not fulfilling. He added that his organization had not discussed the
application in detail, but because of its implications he was sure his HOA would be concerned
about fair and equal treatment. We should avoid at all costs another lawsuit, when the issue
could be resolved in other ways. He noted the 1973 ordinance adopting was predicated on
addressing concerns with over-growth and crowding. He went on to describe the 1979
ordinance incorporating the initial concepts of employee housing, was attempting to address
social equity in the “haves and the have not so much”. As a successful town, Vail will always
want to grow. The special development district process has resulted in an explosion of density
beyond zoning and what was attempted to be addressed in the 1970s. There is probable cause
for Tim Devlin to defend this application in court. Yes, there is a need to re-evaluate the Vail
Land Use Plan, but that will take time and be tedious and this applicant should not have to wait.
We need to create a special zone district and restore value to these properties.
Tim Devlin said this is not an up-zoning. The density (two dwelling units) is already on the site.
The applicant is asking to be able to construct an addition to the structure.
12/3/2013
Page 4
Commissioner Pierce hypothesized the potential for two dwelling units on a 10,000 s.f. lot. It
seems not to be possible. There are other zone districts that have unavailable GRFA in the Town
of Vail due to non conformities. This application would change the density throughout Vail.
Commissioner Kurz stated that he believes in equity and a takings would be a concern, however
he did not see those issue involved with this application. He state that he could not support the
blanket amendment being proposed.
Commissioner Rediker expressed his understanding of this application but felt it was the wrong
vehicle for the applicant to get what the were seeking. The solution is more complex. If there
needs to be a zoning change, then a more comprehensive approach is needed.
Commissioner Cartin stated his empathy for the applicant’s constraints, but thought the
application was the wrong way to go about it.
Commissioner Pierce asked to clarify if there were 716 primary/secondary district properties with
263 properties are under 14,000 s.f. He stated the difference between the two-family zone
districts is undeterminable to him. This is to radical of change to make a decision today based in
the information at hand. An example of property subdivision was raised with regard to increasing
density.
Warren Campbell stated the criterion to preserve the character of the neighborhood is often a
difficult to meet when requesting a subdivision of a larger property.
Commissioner Pierce asked why it was appropriate for properties in the single-family district to
be only permitted one unit?
Tim Devlin responded that it is the nature of the zone districts.
Commissioner Pierce asked if the applicant is cherry-picking regulations from the past that suits
their needs? He highlighted that they want the density allowing for two units in the 1960s and
early 70s, but wanted todays GRFA, which is much greater than what was permitted in the past.
Tim Devlin replied no, they are seeking a benefit that is unfairly afforded to other property
owners in the same zone district.
Warren Campbell stated that if the application were to be tabled, clear direction should be given
regarding any additional information that is needed. He suggested that perhaps the application
should move forward as there are policy questions to be discussed.
Commissioner Rediker stated this is not the venue for the applicant to pursue these issues.
Commissioner Kurz concurred and made a motion to deny.
3. A request for a recommendation to the Vail Town Council for a prescribed regulations
amendment, pursuant to 12-3-7, Amendment, Vail Town Code, to allow for text amendments to
several sections of the Vail Town Code to add provisions regulating development applications on
properties that have a documented code violation, and setting forth details in regard thereto.
(PEC130033)
Applicant: Town of Vail, represented by Matt Mire
Planner: Jonathan Spence
ACTION: Withdrawn
12/3/2013
Page 5
4. A request for the review of variances from Section 12-7D-9 Landscaping and Site Development,
Section 12-7D-10 Parking and Loading, Section 14-5-1, Minimum Standards and Section 14-5-2
Other Requirements, Vail Town Code, pursuant to Chapter 12-17, Variances, Vail Town Code,
for relief from the minimum landscape requirement, the parking space dimensional requirement,
the snow storage requirement and to allow parking in the front setback, to facilitate the
construction of a freestanding building with associated parking, circulation and landscape
improvements, located at 2171 North Frontage Road West (McDonald’s)/Lot 2B, Vail Das
Schone Filing 3, and setting forth details in regard thereto. (PEC130018)
Applicant: McDonald’s USA, LLC, represented by Robert Palmer
Planner: Jonathan Spence
ACTION: Table to January 13, 2014
MOTION: Kurz SECOND: Cartin VOTE: 4-0-0
5. A request for the review of a conditional use permit, pursuant to Section 12-7D-2, Conditional
Uses, Vail Town Code, to allow for a drive-up facility, located at 2171 North Frontage Road West
(McDonald’s)/Lot 2B, Vail Das Schone Filing 3, and setting forth details in regard thereto.
(PEC130014)
Applicant: McDonald’s USA, LLC, represented by Robert Palmer
Planner: Jonathan Spence
ACTION: Table to January 13, 2014
MOTION: Kurz SECOND: Cartin VOTE: 4-0-0
6. A request for the review of a variance from Section 12-14-17, Setback from Watercourse, Vail
Town Code, pursuant to Chapter 12-17, Variances, Vail Town Code, to allow for the construction
of gross residential floor area within the prescribed setback, located at 1975 Placid Drive Unit
33/Lot 33, Vail Village West Filing 2, and setting forth details in regard thereto (PEC130025).
Applicant: Rosslyn May Valentine Residence Trust, represented by Richard Bolduc
Planner: Joe Batcheller
ACTION: Table to January 13, 2014
MOTION: Kurz SECOND: Cartin VOTE: 4-0-0
7. A request for a recommendation to the Vail Town Council for a prescribed regulations
amendment, pursuant to 12-3-7, Amendment, Vail Town Code, to amend Section 11-17-12,
Vehicular Signs, Vail Town Code, to clarify ambiguous language, and setting forth details in
regard thereto. (PEC130026)
Applicant: Town of Vail
Planner: Jonathan Spence
ACTION: Table to December 16, 2013
MOTION: Cartin SECOND: Rediker VOTE: 4-0-0
8. Approval of November 11, 2013 minutes
MOTION: Rediker SECOND: Cartin VOTE: 3-1-0 (Kurz recused)
9. Information Update
10. Adjournment
MOTION: Cartin SECOND: Kurz VOTE: 4-0-0
The applications and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South Frontage
Road. The public is invited to attend the project orientation and the site visits that precede the public
hearing in the Town of Vail Community Development Department. Times and order of items are
12/3/2013
Page 6
approximate, subject to change, and cannot be relied upon to determine at what time the Planning
and Environmental Commission will consider an item. Please call (970) 479-2138 for additional
information. Sign language interpretation is available upon request with 24-hour notification. Please
call (970) 479-2356, Telephone for the Hearing Impaired, for information.
Community Development Department
Published November 22, 2013 in the Vail Daily.
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: Vail Community Wide Recycling Program
PRESENTER(S): Kristen Bertuglia
ACTION REQUESTED OF COUNCIL: Staff requests that the Vail Town Council provide
policy direction relative to community-wide recycling.
BACKGROUND: The purpose of this discussion is for staff to provide background
information and obtain confirmation of policy direction, relative to Vail’s Community-Wide
Recycling Program.
Vail Town Council Waste Diversion Goal – adopted January, 2009 Environmental
Sustainability Strategic Plan: Reduce the amount of Town of Vail landfill contributions by 10%
within 5 years (2013) and 25% within 10 years (2019).
At the conclusion of the work session held January 14th, 2013, the Vail Town Council directed
staff to move forward with a process to create a Community-Wide Recycling ordinance in
order to facilitate commercial and residential recycling. Since then, staff proceeded through a
public input process to create the best solution for the community.
STAFF RECOMMENDATION: The Community Development Department recommends the
Vail Town Council supports the Vail Recycling Advisory Committee’s adopted program goals
and instructs staff to return on December 17, 2013 to the Vail Town Council with a work
session discussion on options for implementation strategies. Further, the Community
Development Department recommends the Town Council pursues an ordinance written to
achieve the adopted program goals.
ATTACHMENTS:
Community-wide recycling memo
12/3/2013
TO: Vail Town Council
FROM: Community Development Department
DATE: December 3, 2013
SUBJECT: Community-Wide Recycling Program
I. PURPOSE
The purpose of this memorandum is to provide background information and seek confirmation
of policy direction, relative to Vail’s Community-Wide Recycling program.
II. BACKGROUND
Vail Town Council Waste Diversion Goal – adopted January, 2009
Environmental Sustainability Strategic Plan: Reduce the amount of Town of Vail landfill
contributions by 10% within 5 years (2013) and 25% within 10 years (2019).
Colorado’s diversion rate (percentage of trash that does not go to the landfill) is 17%, while the
national diversion rate is 34.8%. Today, Eagle County’s overall diversion rate is about 19%,
while Vail’s residential diversion rate is estimated to be between 9% and 15%, and commercial
around 20%. As shown in Figure 1, roughly 46% of materials thrown away can be recycled with
the programs in place today. Figure 2 shows that businesses in Vail Village and Lionshead have
the potential to recycle at least 22% of their trash.
Figure 1. Materials that go to the Eagle County Landfill Figure 2. Landfilled materials from Vail Village & Lionshead
Voluntary recycling programs and education are only marginally effective when implemented
alone (achieving a 3% increase in diversion on average1) compared to policy, infrastructure and
incentives combined with education (achieving 19% increase on average). At the conclusion of
the work session held January 14th, 2013, the Vail Town Council directed staff to move forward
with a process to create a community-wide recycling ordinance in order to facilitate commercial
and residential recycling. Since then, staff proceeded through a public input process to create
the best solution for the community which included:
1 Skumatz Economic Research Associates – Eagle Valley 10 yr. Waste Diversion Plan. www.serainc.com 12/3/2013
Town of Vail Page 2
• Vail Community- Wide Recycling Advisory Committee formed, which comprised
hotel and restaurant owners, Eagle County landfill employees, waste haulers, citizens,
property managers, Vail Resorts, and members of local non-profits.
• Series of stakeholder meetings hosted by Town of Vail, facilitated by Skumatz
Economic Research Associates Inc. (SERA), a solid waste and recycling consulting firm.
• Committee developed goals and provided feedback on over 30 different measures
that are commonly used by communities to increase recycling.
• Draft ordinance developed.
• Staff presented the draft recycling ordinance options to and sought feedback from
the following: Vail Chamber and Business Association, the Vail Economic Council, the
Planning and Environmental Commission, the 2015 Environment Committee, Eagle
County, the Valley-Wide Waste Steering Committee, the Eagle Valley Alliance for
Sustainability, Vail Resorts, the Actively Green 2015 Sustainable Businesses Training
(lodging and business leaders), and many individual businesses including each waste
hauler.
Additionally, staff has been working with Eagle County on the recycling collection system, which
is currently classified as “dual stream” (cardboard, commingled, and paper are source
separated). At the September 3rd work session, Ken Whitehead, Solid Waste and Public Works
Director for Eagle County presented information on the Materials Recovery Facility (MRF) and
asked the Vail Town Council to refrain from mandating a single stream collection system, as it
would require materials to be transported out of the County and would result in a revenue loss,
among other issues.
III. POLICY DIRECTION
According to the adopted 2009 Environmental Sustainability Strategic Plan’s policy statement,
“The Town of Vail shall serve as a nationally recognized leader in sustainability through a
commitment to community partnerships and balanced stewardship of human, financial and
environmental resources in policy and daily operations.” With the desire to be the premier
international resort community in mind and the mission of providing outstanding environmental
stewardship, the Vail Town Council recognized the importance of diverting as much waste as
possible from the landfill, adopting a minimum goal of 25% diversion, which a voluntary
recycling program has not achieved to date.
The Recycling Advisory Committee, comprised of a broad spectrum of community members,
adopted the following goals to ensure a successful program:
Program Goals (Advisory Committee)
• Meet or exceed Town recycling goals
• Increase participation in recycling
• Make recycling convenient, easy, and affordable
• Provide education for households and businesses on how, what, and why to recycle
• Provide a mechanism to measure progress
• Support existing solid waste and recycling businesses and infrastructure (haulers,
recyclers, county landfill, county material recovery facility (MRF))
• Make Vail a leader in green and environmental initiatives and showcase the pride that
Vail residents and businesses have in their community
12/3/2013
Town of Vail Page 3
Does the Vail Town Council support the program goals as adopted by the Committee?
Are the program goals consistent with the Town’s mission?
What, if any, changes should be made to the program goals?
IV. COMMUNITY-WIDE RECYCLING ADVISORY COMMITTEE RECOMMENDATIONS
With goals adopted, the Committee recognized the importance of a recycling program that is
specific to Vail’s unique resort community status and takes into account the following realities:
• Space constraints (lack of alleys, high cost per square foot of retail space)
• Loading and Delivery time constraints
• Aesthetic appearance of outdoor trash enclosures
• Wildlife ordinance
• Zoning code and site coverage constraints
• Possible additional cost associated with commercial recycling
• Lack of education and seasonal staff turnover
• Seasonal variation in volume of recycling
V. RECOMMENDATION
The Community Development Department recommends the Vail Town Council supports the Vail
Recycling Advisory Committee’s adopted program goals and instructs staff to
return on December 17, 2013 to the Vail Town Council with a work session discussion on
options for implementation strategies. Further, the Community Development Department
recommends the Town Council pursues an ordinance written to achieve the adopted program
goals.
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: Council interviews for appointments to the Commission on Special Events
(CSE) and the Vail Local Marketing District Advisory Council (VLMDAC).
PRESENTER(S): Pam Brandmeyer
ACTION REQUESTED OF COUNCIL: Staff requests each applicant be interviewed at the
work session and appoint five members to the CSE and four members to the VLMDAC at the
evening meeting. Staff has provided possible questions to ask applicants and an attendance
record for current members for Council review and use. The terms for each vacancy are for
two years, from January 1, 2014 to December 31, 2015.
BACKGROUND: There are currently five vacancies on the CSE and four vacancies on the
VLMDAC. The town received fourteen letters of interest for the CSE, two of them are
incumbents; and four letters of interest for the VLMDAC, four of them are incumbent
members. The incumbents are noted by asterisks below.
Members of the CSE shall serve at the will of the Town Council. The CSE shall support
the Council’s goals and objectives and makes decisions in alignment with the Council’s
marketing direction. The mission of the CSE is to support and assess a diverse collection of
special events, both large and small, which promote Vail’s economic vitality, sense of
community, and increase the quality year-round of the experience for guests and residents.
The functions and/or duties of CSE shall include, but are not limited to, creating, funding and
seeking special events for the Town of Vail; evaluating event applications and event success;
submitting an annual budget for operations and events; coordinating the community calendar
for special events; seeking out additional funding for special events through sponsorships and
donations; evaluating and executing contracts for special events; and all other functions as
directed by the Council. The applicants for the CSE are as follows:
December 3rd Interviews:
Christine Albertson
Jeff Andrews
John Bailey
Bobby Bank**
Dorothy Browning
Dick Cleveland
Richelle Curran
Deep Andrew DeChoudhury
Allison Faulconer
Mark Gordon
Alana Hanks
Rob Henderson
Paul Hogan II
Patricia Hutchinson
December 17th Interviews:
Rayla Kundolf**
Brooke Macke
Jana Morgan 12/3/2013
Sounia Nejad Chaney
Kim Newbury
Meg Ogden
Bob Oppenheimer
Jason Peters
Erik DeLaTorre Stahl
Meg Stepanek
Bryan Stevinson
Susie Tjossem
Alison Wadey
Nicole Whitaker
The mission of the VLMDAC is to market and promote Vail to attract overnight guests primarily
during the May – October time frame, creating economic vitality by increasing both the visitor
base and sales tax revenues. The applicants for the VLMDAC are:
December 17th Interviews:
Robin Burch
John Dawsey**
Jamie Wilson Gunion**
Michael Holton**
Patricia McNamara
Jeff Morgan
Laurie Mullen
STAFF RECOMMENDATION: Staff requests the Council appoint five members to the CSE,
which terms end December 31, 2015; and four members to the VLMDAC.
ATTACHMENTS:
CSE Questions
CSE Attendance
CSE Letters of Interest
VLMDAC Questions and Attendance
VLMDAC Letters of Interest
12/3/2013
To: Vail Town Council
From: Sybill Navas
Date: December 3, 2013
Subject: Sample Questions for CSE Candidate Interviews and 2013 Meeting Attendance
1. Suggested Interview Questions for Commission on Special Events Candidates
Please ask all candidates:
• Are you representing a particular Town of Vail business, and if so, which one?
• Where do you reside?
• Where are you employed?
• Do you own property or a business in the Town of Vail?
1. Why are you interested in serving on the Commission on Special Events?
2. What particular qualifications do you bring to the position?
3. What do you understand the CSE's mission to be and do you support it?
4. Do Special Events impact the profitability of your business, either directly or indirectly? If yes, please
explain.
5. Under what conditions would you feel it necessary to recuse yourself from considering an event proposal?
Are there any events currently funded by the CSE from which you would need to recuse yourself
considering?
6. What role do you perceive Special Events play in Vail?
7. How important is it to support ambient events?
8. Do you think that existing events support or do not support the “Vail Brand?” Do you believe that the CSE
and the Vail Local Marketing District are aligned in their strategies?
9. What existing events would you identify as most valuable to the community and what types of events
should we be attempting to attract?
10. Is it important for the community that the Town of Vail allocates tax dollars and/or in-kind resources to
support Special Events or do you think that events should “pay their own way?”
11. With regard to seeking out new events for the community, are there types of events you feel are
“appropriate” for Vail? Are there events that you feel are “inappropriate,” and if so, what are they?
12. Do you feel that Vail has too many events, too few events or about the right number?
13. Do you think that the CSE has done a good job of managing the calendar and variety of Special Events
and do you have any specific ideas as to how you would improve the effectiveness of the CSE?
14. Do you feel there is a need for additional event venues within the Town? If yes, what suggestions do you
have?
15. What is your favorite event? Least favorite??
12/3/2013
NAME:Bobby Bank Jenn Bruno Amy Cassidy Dave Chapin Barry Davis Sonny
Kerstiens
1st Appointed:Jun-07 Jan-10 Jan-13 Oct-12 Jun -12 Jan-12
CURRENT TERM:Jan 12-Dec 13 Jan 12-Dec 13 Jan 13-Dec 14 Jan 13-Dec 14 Jan 13-Dec 14 Jan 12-Dec 13
STATUS:CURRENT
CHAIR: Elected
1/9/2013
Elected to
Council 11/5
CURRENT
CURRENT
Elected to
Council 11/15
CURRENT
Temp Vice-
Chair appointed
11/6/13
VICE-CHAIR:
Elected 1/9/13-
resigned
10/23/13
MEETING DATES:
9-Jan Absent X X X X X
6-Feb X Absent X Absent X X
6-Mar X X X X X X
Brown Bag Lunch: 6 Mar X X X X X Absent
3-Apr X X Absent X arrived @ 10:20 X
1-May X X X Absent X X
5-Jun X X X Medical leave X X
*Joint Meeting with VLMDAC @ VLMDAC: Jun 20 X X X Medical leave X Absent
3-Jul X X X X Absent X
7-Aug X Absent X X X X
4-Sep X X X Medical leave X X
2-Oct X X X X X Absent
*Joint Meeting with VLMDAC @ VLMDAC: 17-Oct X X Absent X X Absent
All Day Regular CSE Mtg: Review RFP's: 6-Nov X X X X X
*Special Meeting: Funding Allocations: 11-Nov X X X X X
*Present Funding Decisions to VLMDAC: 21-Nov X X X
*Present Funding Decisions to TOV Council: 3-Dec
4-Dec
*Denotes Special Meeting
CSE MEETING ATTENDANCE RECORD: 2013
12/3/2013
Rayla Kundolf
Dec-07
Jan 12-Dec 13
CURRENT
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
12/3/2013
12/3/2013
12/3/2013
PO Box 5208
Vail , CO 81658
November 24, 2013
To Whom It May Concern ,
Events are my passion! Whether it is vol4ntet!ring at events, facilitating events, or just e nioyjog community
events, I thnve on the energy and teamwork that make an event a success. I am thrilled to able to pursue this
passion in Vail an d apply for a board member position on CSE .
My employment opportunities through the years have helped me c1evelop strong organization and leadership
skills that will be of service to CSE as they continue to grow Vail while: meeting the needs of the community.
Building strong rel<~tionships with good partners is integral to this. My success in bui ldi ng sponsor companies
from 25 to SO while at NSP has given me experience in this area . Working to attract companies that align
with the Vall lifestyle is another key compo.nenl in event planning and attracting overnight guests. Strategic
planntng, as well as the running of events, leads to successful events and repee~t busint!ss. I have successfully
Unked these component~; to help WMG events grow during the past two years.
As you revicw rny last three employlflenl oppo•·tunitics. you will sec that I am an excellent fit for Sl.!rvice on
CSE
Community Relations & Event Manager for Vnil Valley Medi ca l Center
• Build and manage partnerships a nd sponsorships with local, regional, and national companies
• Oversee and coordinate event development
• Markrt, plan, and execute unique events for diverse audiences
• Manage a marke ting budget ofS 145,000
National Ski Patrol Dire ctor of Marketing and Events
• Planned, fadlitat.ed and org.:mizecl events for lhe National Ski Patrol from groups of 10·350
• Bu:ltanct regulated a yearly budget of $130,000
• Engaged new companies and sold sponsorships while keeping cu1Tent relationship moving forward
• Communicated and c:oordinatcd with sponsors to help reach their sales anti marketing goals
Ca t e ring Sales Manager for Grand Hyatt Downtown Denver
• Created ancl planned catering functions, including room setup, menu selccrions, and outdoor vendor
coordination (or up to 200 people
• Coordinated a b<~nquet staff of up to SO people to ensure a successful function
• Promoted anct sold function space to reach yearly budgeted revenues of$2.5 million
Bringing events and partners to Vail and building the se relationships to grow the Vnil bra nd , Like ~othing On
Earth, in a 5USrninable way is an important part of being a team member of the CSE.I feel I have Lhc skillS
needed to comp liment the team and truly make Vail an amazing place for locals and visitors .
Thank you for considering my qualifications.
Sincerdy.
~~
Chrisrinc A:bcrtson
970-389-0301 cell
Cb r istinc.albcrtsoocrovymc.~.
12/3/2013
Tammy Nagel
From :
Sent:
To:
Cc :
Subject:
Attach m e nts:
Ta mmy,
Jeff Andrews < JA ndrews@eastwestresorts.com >
Tuesd ay, November 26, 2013 3:20 PM
Tammy Nagel
Kelli McDonald; Sybill Navas
Application for CSE
J A ndrews Ltr of Interest Vail CSE 201 4.pd f
Please accep t the at tached let t er of i nterest regarding an open seat on the CSE . It would be my pleasure to serve the
com muni ty in th is manner. Please let me know i f you need any c lari f ica tion or require additiona l materials.
Sincere ly ,
Jeff Andrews
Jcf t A tH.Jrews . CHAJRRP
Go nl ral Ma nage r I Va il Spa Condom m i ums
Dlr of Ops , Tlmesh are 1 Ens l Wes t Rosorts
710 W Llonlh!!oJd Cir. 1 Vall CO 81657
1.11 rue: d00.4·l1.5.$191 M o~ln. 970.476.08821 Coli · 970.390.3 10 0
iandrews@eas twes lres o rts.com I www.vailspa.c om
II t h fr I t r \
TripAdviso r
'" 1 t \t f1 1h t ltfl
n tto: //www.e ~~s oa .com/orlyacy ·o510 .osQx
I ,
12/3/2013
VAI L SPA
22 November 2013
To V'vtlom It May Concern.
Rease a~pt this letter as formal interest in a seat on the Vail Corn mission on ~edal Events
(a£). The c:Ehasdone a commendable job over the past several yea rs solidifying the
percept ion of the Town of Vail as a year-round event destination . The summer season
accomplishments have been especially outstanding , and have helped Vail grow all segments of
business l nduding restaurant. retatl and lodging.
/:>sa local hospitality professional in the Vail Valley for 16 years. I have rnudl experience In
servidng itinerant guests, locals, and 2"d homeowners. OJrrently I am the General Manager of
Vail ~a Condominiums for East West ~sorts(~. and I also oversee 8NR operations at The
Wren Condominiums and Eagle R:lint ~sort. Additionally, my excitement and passion for
building business base in the community is demonstrable by my involvement and participat ion
in the Uonshead Merchant Association and attendance at Vail Local Marketing astrict and Vail
EConomic Advisory Coundl meetings. S1ould I be dlosen to serve on the cs; I would bring this
experience to bear by offering a lodging partner perspective to decisions on future Vail events .
.Nso , as a Board Orector of the Colorado Hotel and lodging Association and cxrdlair of the
Legislative Affai rs Committee, I will be able to bring state-level In formation and opportunities to
the Comm ission that could benefit the planning process for future Vail Valley events.
The Vai l brand is iconic, and the Town of Vail has done well to leverage thts recognition by
creating iconic events that live up to the expectations of our guests and owners . We must
continue this very important work not just for the benefit of business owners and the sales tax
base, but also to reinforce the positive Image of the Town of Vail as a year-round destination
with culturally rid1 and diverse attractions and events.
Thank you for your consideration oft his letter of interest as application for a seat on the
Comm ission on ~edal 6/ents. If you require any darification or further informat ion. please do
not hesitate to ask . I am also available for an interview, if necessary , at your convenience .
Sncerely ,
..bff Andrews
<?eneral Manager. Vail ~a Condominiums
East We& ~sorts, LLC
~1 0 Wes t dons1•'l:Jd C11t:l t' • Vail Colorado 81 657 • 1·600··1.1 1·5-119 · (9701 4 //.·0832 • Fa~ (910) .176·55 •18 · www.v .. ds :><~.IOO"ff
12/3/2013
Dear Vail Town Cou ncil :
I am writing t o express my i nterest in joining the Town of Vail Corr mission on Special Even t s, 1 have
been employed in the Town of Vail for over 25 years and curre ntly work managing Eagle's Nest
restaurants for Vai l Resorts. I have been involved with helping organize summer mountain bicycli ng
events in Vail since 1989. Each year I layout the GoPro Games mountain bike race course working with
the Vail Valley Founda t ion. This pas t summer I volunteered with the Town of Eagle to h elp bring the
Colorado High School State Mountain Bike Championships to Eag le . Duri ng the winter I assist with
logistics for the Taste of Va1l picnic on Eagle's Nest ridge. I have been an active member of ECO Trails
since 1997. I work professionally with land agencies and was an appointed member of the Resource
Action Sub •Committee which wrote the new BLM Travel Management Plan. I was a member of the
1996 Atlanta Olympic Organizing committee that designed and managed the mountain bike race.
1 feel my years of expe ri ence with specia l events, ability to work well in committees including land
agencies plus knowledge of the area will help me cont ribute to the CSE. Tha nk you for your time and
consideration for a spot on the Town of Vai l Commission on Special Events.
John Ba iley
jlbaileys@msn.com
970-331 ·9053
12/3/2013
Tammy Nagel
From:
Sen t:
To:
Subject:
Hi Tammy ,
Bobby Bank <bbank@vailinfo,org>
Thursday, November 21. 2013 7:19PM
Tammy Nagel
Re:Cse
Please accept this email as my letter of interest to the Vail Town Council for an appointment to the Commission on
Spec ial Events .
I have a 18 year history of producing events beginning in college promoting hockey games for the University of Colorado
Hockey Club of which I was a member. I then produced the Town Race Series for the Steamboat Springs Winter Sports
Club , finally moving to Vail, to work at Ski Club Vall, where I was the director of the Vail Town Race Series . I have also
volunteered with the Vail Valley Foundation for the American Ski Classic and the World Cup Events.
I believe I am in a unique position as a busioess owner operating the Town of Vail Welcome Centers where I get a birds
eye view of most of the events that are held in Vail, how our guests are affected, and of the marketing efforts of the
event producers .
I have been appointed 4 times previously to CSE (First to finish a partial term vacated by Robert Akers of Verba t im Books
and then to 3 consecutive 2 yea r terms) and if appointed to one more term would then be t erm limited.
1 have enjoyed my time on CSE, and 1 am proud of my voting record and the progress of the CSE during this time period.
1 fee l I was a contributing member of a strong working team and would be excited to continue on by bringing my
experience to what c·ould potentially be a relatively novice commission. Additionally, I have also attended almost all of
the VLMDAC meetings over the last two years in an effort to understand wnat they are doing to help create synergy
between the two groups when possible.
Thank you for your consideration of this matter.
Sincerely,
Bobby Bank
Vail Info, Inc
(970} 476-6171
On Nov 21, 2013, at 10:13 AM, Tam my Nagel <TNagel@vailgov.com> wrote :
>Of course! -Tammy
>
>-·---Original Message -----
> From: B Bank [m ai lto:bb ank@vailinfo.org)
>Sent; Thursday, November 21,2013 9:55AM
> To: Tammy Nagel
> Subject : Cse
>
>Can I send email to reapply lor cse?
>Bobby Bank
12/3/2013
Tammy Nagel
From:
Sent:
To:
Subject:
dorothy browning <doe.browning@gmai l.com>
Saturday, November 23, 2013 7:45 PM
Tammy Nagel
Committee for Special Events
I am interested in being consillered for the Committee of Specinl events. J have been a full time resident of Vail
since tY99 .
I h~ve been a member of the Town of Vail Art in Publ ic Places Board since 2006, and have chaired the bonrd
[Qr th e last 5 years. My position on thnt board will be term limited in April.
I curre ntly serve on the Colo rado Mountai n College Foundation Board and net in advisory positions for The
Youth Foundation and the Vai l Pe r forming Arts Academy. I serve on the homeowners association board tor
Montrtneros in Lionshead where I live. T co-chair Colorado Mountain College "Women in Philan thropy"
orgunization, and created the Wnlter Isaacson Ev~nt of June 2013, raising money for scho larships.
[have be e n ve ry engaged via the ATPP in c re ating and sus tainin g unique programing to the Town of Vail,
especially Winlerfest which is now a collaborative event betwe en ATPP and CSE .
My educational background is a double major inj ewelry and ceramics from The University of the Arts in
Phi ladelphia, Pa . I ope ra ted production ar l stud ios from 1982 until 1999.
I have 2 adult child ren, Dr . Winslow Blankenship, re sident at George town University Dermato logy m
Washington DC, and Maxene Dom ine y of Vail Colorado who works at Pcm;h.
Thank you for yo\lr considerati011.
R~:s peclfully submitled,
Doe Browning
12/3/2013
Tammy Nagel
From:
Sent:
To :
Subject:
Atta ch ments:
T ammy :
Dick Cleveland <mvdeveland@gmail.com >
Tuesday. November 19, 2013 9:58AM
Tammy Nagel
Fwd: CSE vacancy
CSE vacancy .pdf
Anached is my letter of interest for one ofthe vacant CSE positions. I hope to see you on 12/3.
Di ck Cleveland
12/3/2013
November 19, 2013
Vail Town Council
Tow n of Vail
75 S. Frontage Road
Vail., CO 8 l 657
Alle nti on: Tammy Nag el
Rc : CSE Vacancy Application
Dear Vail Town Council :
RICHARD "Dick " ClEVElAND
Post OHice Box 1065
Vall, Colorado 81658-1065
(970) 4 76-2585 I hi
970-471 -0336 (cl
I would like to submit my name for consideratio n to fill one of the upcoming vacnncies on lhc
Commission of Special Events.
I be lieve I have a good underslandjng of the CSE mission. As a member of the T own Council
lhal created U1e CSE, and having strongly relied on the CSE for funding recommendations in the
past I believe I have a unique perspective tha t will contribute positively to my CS E service.
I comp lete ly support the CSE mission to bring events to Vail that will adu to our appea l to
visitors of all kinds . Se lecting Lhe "righ t for Vail'' evenlS is critical. 1 think that a comprehens ive
evaluation of the impact (both economic and cullural) of funded events is of paramoun t
importance in assuring Va ll's future success.
I'v e purposely taken a brief hiatus from boa rd rarticipation since the 20 II election but feel it's
lime to get invo lved agai n. I will be re tiring from my full-time j ob at the end of th e year and will
have su fficient time to dedicate to this board .
Please contacl me il' you have any questions .
Respectfully:
~~~ ~-,..__...-,_"
Dick Cl!!veland
12/3/2013
Tammy Nagel
From:
Sent:
To:
Subject:
Atta chments:
richel le curran <bikechello@hotmail.com>
Monday, November 25, 2013 1:24 PM
Tammy Nage l
Special Events Curran;Richelle 11/25/13
CurranRichelle 11 .25.13 TOV Special Events Ltr of Interest.docx; CurranRichelle 11 .25.13
TOV Special Events (CV).docx
Yai I Commission of Special Eve nts
RE: Interest and CY Submission Per Serving on the Voluntary Board
Town of Va il
75 S. Frontage Road
Vail, Co 81657
Dear Commission of Special Events,
Attached please find my letter of interest and curriculum vitae; and a hardcopy as well to be delivered to the
TOV. I look forward to hearing from you.
Sincerely,
Richelle Elyse Curran
Ph ; 970.445.8751
12/3/2013
Richelle Elyse Curra n
PO Box 6618
Vail, Co 81657
PH : 970.445.8751
Richelle@skyfive5.com
November 20, 2013
Vail Commission of Specia l Events
RE : Interest and Experience Submission Per Serving on the Voluntary Board
Town of Vail
75 S . Frontage Road
Vail, Co 81657
Dear Commission of Special Events.
My interest for applying for one of the five open seats derives from my heart, as you
only live once. My professional work experience of proven results recorded on my
curriculum vitae comes from my education, flexibility, and being a natural born team
player , and most importantly dedication .
It would be an honor to be a part of serving on the Comm ission of Special Events as I
believe that my experience can be of value to the team's responsibilities as listed on the
voluntary board description .
Thank you for your t ime and consideration. Attached please find my curricu lum vitae,
and I look forward to hearing from you .
Sincerely,
~
Richelle Elyse Curran
http://www.linkedi n.com/pub/richelle-curran/38/878/267
12/3/2013
Richelle Elyse Curran
PO Box6618
Vail , Co 81657
PH : 970 .445 .8751
Richelle (Ci)skyfi ve 5 .co rn
November 20. 2013
Va i l Commission of Special Events
RE: Interest and Experience Submission Per Serving on the Voluntary Board
Town of Vail
75 S. Frontage Road
Vail , Co 81657
Dear Commissio n of Special Events.
My interes t for applying for one of the five open seats derives from my heart , as you
only live once. My professional work experience of proven res ults recorded on my
curriculum vitae comes from my education, flexib il ity, and being a natural born team
player, and most importantl y dedication .
It would be an honor to be a part of se rv1ng on the Commission of Spec ial Events as I
be lieve that my experience can be of value to the team's responsibilities as listed on the
voluntary bo a rd description .
Than k you for your t ime and consideration . Attached please fi nd my curriculum vitae ,
and I look forward to hearing from you .
Sincerely,
Richelle E lyse Curran
htlp:l/vvww ll nkedin co m/pub/ricllelle-curran/38187 8/267
12/3/2013
Curriculum Vitae (CV)
Richelle Elyse Cu rra n
http)/www linkedin com/pub/richelle-curran/38/878/267
SKILLS PROFI L E
Dependable, nelCible. compassionate, courteous. team-player with ability to work Independently, mulli-task and
priori!ize projects within a fast-paced work er.vironment, Excellent verbal and written communicalion and
organlzallonal sk1lls with an attention to detail Proven track record in evenl and project coordination. markertng and
design, operalions management. accounting lfl!ining. client and te nant developmen t and customer service ,.
CURRENT EMPLOYER
Town of Avon TOA
Electronic Records Management fmpfement4tion Project Avon, Co
PROFESSIONAL EXPERIENCE
Breathe Denver Yoga and Cycle Studio Denver , Co
Yoga and Cycle Certified Instructor December 2012-September 2013
Vail Valley Medical Center Vail, Co
Commercial Building Marl<eting Properly Manager November 2007-August 2011
General du1ies of Commercial Building Property Manager/Housing Coordinator are defined but not limited to t
operational management. financial reporting, policy development, tenant rela lions and continual assel evaluation
Operational management , sensitive financial reporting, policy development , tenant relalions and continual
asse·. evaluation, screening calls , community rapport and relations , runctJons provided comprehenisve
support lor executive team.
Maintained scheduling departmental meetings , coordlnaling travel. and managi ng all essenlial tasi\s
pertaining to specifiic projects for executive team.
Negoliated and prepared leases, licenses, or other documentation relative to WMC Property In terest
Contributed to the development of rea l property asset pollcies,procedures, and protocols .
Contributed to the de51gn and implementation of income-gathering slrategies of property assets.
Conducted billi ng and cam/boc reconciliations of properties, other billing and lenant information i
Prepare annual budgets, operating expenses, capital expenditures and debl service
Eslablished and malntalned sound tenant relation programs
Oversaw affilialed physician office schedules and executed l icense agreements
Lead Coord inator of Special Pro}ects
• Appointed Non-Medical Coordinator of WMC first 9Heahh Fair (October 16.2010)
• Recipient' of WMC 2010 Peoples Peak Award
Nomina led tor WMC 2008 Service Excellence Peak Award
Designed , ordered , and s.el up Anesthesia Doctors sleep room. and Emergency Doctors sleep
room wllhin a 72 hour tirne perrod .
• Coordinated the artwork. wilhin the space-per lhe new Shaw Regiona l Cancer Center Pel Cl Scan
• Coordinated WMC 2008 Safely Fair
• Coordinated and designee WMC 2007,2008.2009.2010 4m of July Ooats : all awarded first place
by the Vail America Days Parade CommiHee.
Vall Mountain Resort & Spa Marriott, Vail, Co
Spa Guest Facilitator 2002-2003
open and close procedures
• greeting guest , assisling guest , answering phone calls
• booking appointments/ check in ana check outs
• Actively promoled the trea l ments and other advertising promotions <md discounts
EDUCATION
Regis Urwersity, Denver Co
Masler or Business Adminislration Marketing (MBAM)
Virginia Intermont College. Bristol VA (two separale B .A concentration degrees)
B.A., Business Adminislralion concentration Marketrng
• B.A .. Business Adm1nistralio11 concentration Management
• Minor, Art Na lional Honor Sociely Cardinal Key Member
Rotary Youth ExciJange Student District 5470
Veracruz de Cordoba, Mexico
12/3/2013
Mr. Deep Andrew DcChoudhury
P.O. Box 407 1
Vail, CO 8 L658
(8 L3)-523-00 l4
ddechoutlhury@yahoo.com
tlceP.a ndrewuechoud hury @yahoo.com
November 21, 20 13
Vail Town Council
Al!n.: Tammy Nagel, Acting Town Clerk
75 South Fronlagc RoaJ
Vail , CO 81657
Denr Vail Town Council,
I am a MBA Sports Bllsine ss Management g raduate, a current summer security
guard at Execurive Event Services. LLC baseu i n California. a current winter guest
<;crviccs driver sat'~,:t y agenl with Colorado Mountain Express with Vail Resorts [nc., a
NSCAA certified junior high and high school sport~ coach with Vail Mountain School ,
and after school program teacher with Va i l Recreation District, a venue director with the
Vail Film Festival, and social studies tcncher in the slate of Pennsyl vania. 111 addi tion to
1hi s, J have held several managerial, and assistant managerial positions aL fitness centers
in tl1e Pittsburgh area related to membership sales, fitness, ant.! the Pro Shop.
furthermore, Lhe pasl few years J have enjoyed coaching a high level of high
school sports and teaching social studies in Pennsylvania and florida as well as working
wirh lhc Pittsbu rgh Steelers and the Tampa Bay Rnys in securi ty and event management
where J have gained valuable experience and knowledge i n event management which
i ncluded secu rity and emergency operations.
1 have been a ski instmctor at the Keystone Ski and Ride School and I enjoy thi s
Lettchingjob very much. Three ycnrs ugo [ wasjn the Vail Resorts College P1 ·ogram and
learned much about lhe Vail Resorts CorporaUon ns well as Copper Mounrain Ski Resort
w ith Powdr Corporation.
In addition to !hi~. I have been ~uccessful at the undergraduate and graduate
research levels at Pennsylvania Sta te U niversity where l researched ··Progressive Muscle
Relt!xation" ve rsus "Biofeedback", and Ill the MBA graduate level at Saint Leo
University where I presented my research through a poster pre!:ientation at an
Tnternation:-~1 Business Conference studying what direclly "attracts sports fans, non-spo rt s
fans. and alhleles to major sporting events." I researt~hccl and pinpointed these t1ve topics
as a pilot study and where I promoted m-dcprh rescnrch related 1o winning l earns, spol'ls
events security, Corporate Soci al Responsibility (CSR), amenities , and sports venues .
Recently , this research paper was publish ed in the Global Journal of Management and
Research. Fo r these reason s, I want to pursue the volunLeer po!'ition as a Vail Special
Events board member.
Sincerely,
Mr. Deep Andrew DeChoudhury
12/3/2013
DEEP ANDREW DECHOUDHUAY
P.O. Box 4071
Vail, CO 81658
(813) 523·0014-Cell
Email :
deepandrewdechoudhury @ya hoo.com
ddechoudhury @ yahoo.com
OBJECTI VE To obtain a posil1 on as a volun teer member of the Vail Specia l Events Board .
EDUCAT I ON
M.BA. w ith a co ncentration in Spo rts Business-Sepl . 200 7 -Dec. 2009
Sai nt Leo 's 'Un iversity, Sa int Leo, FL
Graduate Sch o ol <>r Business 3 .70/4 .0 0
B.S. in Psychology, Health Science Minor/Option-September 1993·
December 1997
T he Pennsylvania State University, Univers ity Park, PA
G.P.A . 3.2/4 .0-Dean's List 2 semeste rs
Social Studies Teaching Certification-Sept. 2003-May 2006
Saini V incent Co ll ege, Latrobe, PA
School of Education 3 .2/4 .0
TE A CHING & COACH ING EXPERIEN CES
Middle School and High School Soccer Coach; Vail Mountain School March 2013-Present
Vail. CO
·:· Help program and carry ou t m iddle school and high school soccer coaching prac tices In
many innovative ways through NSCAA (National Soccer Coaches Association of
America) coaching standards
•:· Monitor and maintain discipli ne/good sportsmanship during practices and games
·=· Motivate players to perform to the1r best potential and w 1n championships
Tour Guide Colorado Ski and Snowboard Museum/Half of Fame. Vail. CO, Nov. 2072-Present
·:· Provide tours of the Colorado Ski and Snowboard Museum/Hall ol Fame, and Vail Village
·:· Present 10th Moun tain Division History, Winter Olympic History, Ski and Sno wboard
hist01y to Colorado Ski and Snowboard Museum attendees
··:· Help organize events associated with tha Colorado Ski and Snowboard MLJseum
SIG (Summer Ins titute for the Gifted) University of California a/ Los A ngeles (Summer 20'12-
Summer)
·=· T he mission oi ''S IG" is to provide the highest quality educational and social opportunities
lor academica lly gif ted and talented students H1rough programs des igned to meet their
abilities and needs
•.· Inst ructing classes in Fitness and Rec rea ti on, Gaming Th rough the Centuries. and Sell-
De fense
·:· Developing the physical skills of the "body" in sports business and self-de fense
Ski fnstructor/Sports Business Intern , Vail Resorts College Program Dec. 2008-Aprif 20 10
Vail Resorts. Keystone. CO
·:· Instruc t young children and adu lt s in skiing lessons at the Keystone Sl<i & Ri d e School
·~· A t tend daily. b1 -weekly, and monthly sports resort business seminars
••• Pa rticipa te and complete all the proper requ irements fo r this in ternship
12/3/2013
Bishop McLauqh/in*Catholic High School. Spring Hill, FL (fa/12008)
Assistant Girl's Varsilv Soccer Coach
·:· CaHied out girl's va rsi t y soccer coaching practices
•:• Monitore.d and maintained dtsciplinc/good sportsmanship during varsity games
•:· Moti vated players to perform to their best potential and coached them to the Slate
Regional Playoffs
Academy At The Lakes . Land 0' Lakes. FL (Fa/12007-Spring 2008)-Teacher &
Assistant High School Co-ed Varsity Soccer Coach and Boy's Varsitv Tennis Coach
·:· Carried out a wide range of instruc tional teacher lesson plans for a variety of subjects
·:· Monitored and maintained disci pline and good sportsmanship during games and
practices
·:· Mot ivated players to perform to 111eir best potential and coached them to the State
Regional Playoffs
Hillsborough County Schools. Maanel High School (fall 2006) -Teacher & Head Coach -Boy's
VarsiiV Soccer and Kicking Coach · Varsity Football Team
·:· Incorporated technology such ns the internet, Power Point , computer labs to enhance
instruction
·:· Provided cons1stent interactive lecture and discussion H'\ assoc iation with content
accountability from the students while maintaining a respectful classroom environment
·:· Carried out vars•ly soccer coaching practices
Gatewav High SciJoot. Monroeville. PA (Spring 20061 -Student Teacher & Teacher
·:• Developed and prepared appropriate lesson plans lor 11'h & 12'h Grade American
Government/Law. Economics , and Consumer Economics classes accordmg to cu rriculu m
and PA Stale Academic Standards
·!· Incorporated technology such as lhe internet. Power Point , and computerized data
collection to enhance instruction
•!• Provided consistent interac tive lecture and discussion in assoctalion with conte.nt
accountability fr om the students while maintarning a respectfUl c lassroom environmenl
Sports Business and International Tourism Experiences
Venue ManaqerNail Film Festival, March 2010-Presenl
Vail, co
"" Follow compliance with polictes and procedures associated with the Vail Film Fest ival
••• Manage and Centralize receiving of cash
•:• Record collections allhe lime ol receipt by means o f cash receipt forms , cash reg isters ,
merchandise forms , ticket stubs. or other approved means
·~· Survey movie attendees by audience ballot awards
·~ Issue reso(ution and proper event management when problems arise
Guest SetVices/Oriver Safety Aqent/Hospitalily Division, Edwards, CO Oct. 2012-Present
•!• Provide public safely, transpor1ation safety, securily, and timely guest services
·!· Atlend daily, bi-weekly, and monthly meetings and classes re lated to leadership and
driver safety trainin g
·:· Init iate OlJtstandulg guest service through knowledge of th e Vail Valley area , currenl
events, and sports
12/3/2013
Guesl Services Ageni/Relail and Rental Agent, Copper Mountain Resort. Nov" 20 11-April2012
·:· Provide outstanding customer service through prodtJct knowledge
·:• Raise high setting and closing standards for high end products for ski helmets and
goggles
·:· Lead Copper Sport s Center in sales and cuslomer service
Securiry Officer and Hotel Loss Prevention 0/ficer, Four Season Vail Sep tember 2011-Dec. 20 t 1
Lones tar Securi!.y and Safety Services, Vail, CO
-!· Provide public sa{ety, secu rity, and guest serv ices to the Four Seasons Ho tel
•:. Attend daily , bi-weeklY. and monthly meetings and classes
•> Ac l quick ly and provtde security in emergency situations with EM S
8Rchelor Gulch PuLllic Safetv Officer. Bachelor Gulch Village & Beaver Creek Apri120XO-
September 2011
Vail Resorts. Beaver Creek. CO
·:· Provide public safet y, security, and guest se rvices to the Ritz Carlton Hotel and Bachelor
Gulch Vtllage
·:-Attend daily, bi -weekly, and monthly meetings and classes related to leadership training
•:• Act q uickly ancl prov1de security in emergency s ituat ions wi th EMS
Ski lnstruc/or/Sports Business Intern, Vail Resorts College Program Dec. 2008-Ap,~l12010
Vail Resorts. Keys tone, CO
·:. lnstr11 ct young children and adulls i n skil ng lessons at the Keystone Ski & Aide School
·:-Attend daily, b i -w eekly, and mon thly sports resort business sem fna.rs
•!• Participate and complete all the proper requ irements lor this lnlernshrp
Convention Intern. Wm ter Baseball Meetings, Saint Leo Universtly Dec. 2008
Las Veg as, NV
·:· Set up meeti ngs/floors for business presentat i on s/d iscussions
·:· Marketed produc ts a nd services to ba seball meeti ng a llendee
-:· Provi ded information and monito red the Mi no r League Wi n ter Baseball Meetings
Fan Hosi.Tampa Bav Rays Ma(or League Baseball June 2008-0ct. 2008
St. Pe tersbu rg. FL
·:· Organi zed giveaways and checked tickets before games
·:• Provided proper directions and maps to fans inside and outside the s tadium
·:· Acted qui ckly and provided security in emergency situa tions
Fitness Consultant and Floor Supefllisor, Sa int Leo University Aug. 2007-Augllst 2008
Universi ty Sport and Fitness Center, Sa i nt l eo. FL
·=· Advtsed Division 2 athletes on proper exercise techniques
•:• Educated and tra ined undergradu a te Sa int Leo student on the benefits of exerc ise
·=· Maintained and mon itored the exercise facility
$1eelers Experience , Pittsburgh Steelers July 2004-Apri/2005
Pittsburgh, PA
•:• Presented Pittsburgh Stealers History to tans and chi ldren
·:· Mai nta ined and canied out football training camp duties
·:· Worked and supervised Football fan areas at Heinz Fi eld before home foo tball games
12/3/2013
SPOR TS MARKETING , ADVERTISING & SALES EXPERIENCES
Fitness Manager/ Membership Salesman, CLUB 1 XPRESS Dec. 2004-Mar. 2006
Caslle Shannon, PA
••• M(lde fitness sa les presen tations anc;l gave tours to Incomin g customers
•:• Ma rketed to outside businesses and local customers for the "grand openingn
·:· Managed the high volume Club 1 Xpress fitness cente r on the weeKends
Assistant Manager. Pro Shop, Ballv's Total Fitness June 2003-June 2004
Wexford, PA
•:· Sold Nutritional Products to incoming fitness rnembers
·:· Promoted nulrilional products to produce a volume of sales
·!• Marketed nut ritional products lo local businesses and kep t track of inventory
Member Sales/Program Coordinator, Bally's Total Fitness Jan. 2001·May2003
Wexford, PA
·:· Made fitness sales presentations to incoming customers and wa s ra tod as a Top
Salesman
•:· Marketed lo outside businesses and local customers through cold-calltng and local
advertisemen ts
·:-Gave lours of the facit i ly to incoming fitnes s enthusiasts
Leadership Positions
•:-Presidcnl, Southwest Region of SPSEA, 2004
·:· PSEA Studenl Delegate, 2.004 -2006
·:· Assistant Manager: Pro Shop, Bally's Total Fitness, North Hills Area, 2002
•:• Vice President, P1·1ys1ca1 The rapy Club, 1995-1997
·:· Founding Father/Rush Chairman/Scholarship Chairman, Kappa Alpha Order, 1993-1997
·:· Counselor Trainer/Program & Membership Committees, Student Counselor, 1994-1997
Foreign Languages Skill Level: Bengali (Advanced Skills), German (Basic Skills), Danish (Basic
Skflts, French (Bas ic Skills), Spanish (Basic Skills)
Certifications/Honors/Awards
·!• (SIG) G•fted Teacher Certified 2012
.;, CPR and F1rst Aid Certified
•!• Coaching, PA West Soccer License-Youth Leagues
•:• NSCAA Coaching Academy-NSCAA Advanced Regional Coadoing Ltcense
•:• Who's Who Among Colfege Students in American Colleges and Univer.silles
.:. Psi Chi Honors Society-Psychology Honors Society
•:0 Kappa Delta PI-Education Honors Society
·:· Nominee-Partisan Award (SeNICe Leadership)
·:· Pennsylvania State University Dean's List
·:• W es tmoreland County Community College Dean's List
12/3/2013
References
Mr. Ted O'Reilly, Vail Mountain School Athletic Dtrector, (617)-513-3442.
Ms. Christine Wight, Leisure Sales Manager. Vail Marriot Mountain Resort, (970)-476-4444.
Mr. Chad Young, Vail Recreation District. Community Programming Coordinator, (970)-477-5260
Mr. Thatcher Holden, Supervisor at Copper Sports Center, (8 1.4)-599-4171.
Dr. Eric Schwarz, Professot of Sports Buslness Management and Chair, (SLU), (352)-588·7326.
Ms. Valerie Milnes, Assistant UCLA Dean al (SIG}, (305}-302-1448 .
Mr. Arn Merconi.SOS Outreach Supervisor, Eagle County Area,(970)-926·9292 ,
Mr. Dave Malovlna, Summit County Youth Baseball Supervisor of Umpires, (970)·389-1157.
Mr. Tommy Mansmann, Owner, The Body Factory Personal Training. (412}·760·2564.
Ms. Tanya Kullbergc r. Human Resources Manager, Beaver Creek Resorts , (970}· 754-5263.
Col. Tom Shirmer, Security Supervisor. Bales Securlly Agency, {813)-532-6144.
Or. Susan B. Foster. Professor. Saint Leo University (SLU), (352)-.582-6582.
Or. Bryan Reagan, Professor of CIS, Saint Leo Un ive rsity (SLU}, (352)-588-7803.
Ms . Sunny Larkin, Keystone Ski School Supervisor, Vall Resorts, (970)-496-5972, {865)-368·8552.
Mr. Eddie Kenney. SLU Alumni Relations and Alhle1ic Dtrector. SLU, (727)-857·2600.
Ms. Kelly Morton, Vall Resorts College Program Coordinator, (720)·524 -5002.
Or. David Scanga, Education Oepar1ment Professor, Saint Leo University, (813)-362-6841 .
Mr. Dennis Gilbert, Director, Career Services, Saint VIncent College, (724)·805-2253.
Mr. Mark Spinola, Supervising Teacl,er, Galeway School Dlstnct , (724)-325-4492.
Mr. AI Sanfilippo, Supervising/Advising Teacher, Saint Vincent College, (724)-837 -9354.
Or. Richard Nichols, Department of Education Professor, Saint Vincent College, (724)-805-2126,
Mr . John Pitcairn, Academy at The Lakes, Middle Division Director, (813)-948-6823.
Mr . Mike Marchinsky , Pillsburgh Steelers Marketing, (412)·697·7715, (412)·4 14·2264.
12/3/2013
MEASURING THE IMPACT FACTOR OF "SENSE OF
SECURITY" BY A SPORTS FAN OR NON -SPORTS FAN WHEN
ATTENDING A SPORTING EVENT
Mr. Diptes h Andrew D eC h o udhury
1658 Greenfield Av enue, Los Angeles, CA 90025/USA
Abstract
The primary goal of o sport organization is /O nw-ture the relationship with the
fan as welt conlinuing 10 build and strenglhen the dichotic relalionship befl.1,een the
sports fan and sports organization. This is considered very crucial to lhe sport
organization's mcu·keling effectiveness and efficiency. Ajier the successful marketing of a
sport 's orga nization altracling new fans , it makes greaJ business sense to further
s1reng1hen and build on 1ha1 relationship 1hrough local, state. and nalional commercial
sponsorships. Moreover, this dynamic effect enables I he fan to connec/ wilh more desire
and passion. This pilot study presents an overview of studies measuring the various
impacts/factors on why sports fans attend their chose n sporting events. This mission
sta/ement is 10 clearly dejlne lhe essential elements that enhance venue attractiveness.
Studies from academic and consullancy backgrounds a re assessed, with a focus on the
models and methodologies used, lhe lypes of impacl factors that vary which are
investigated for their effectiveness. The extensive study concludes with a discussion of
key trends in the past , present, and future along with research variab les and
inefficiencies.
Introd uc tion
As the range of major sports events have grown over t he past I 00 years, along with their
economic va lues, the impacts and variab le factors have increas ingly come under t he scrutiny of
funders. policy-makers, planners. and business owners . Therefore, the purpose of this research is
to examine studies and measure their impact on fa c to rs of sports events/venue attractiveness .
Sports fans and non-sports fans at major s ports events have exh ibited the fact that variety of
Influences ; which may include facility accessibility, lrade area/drawing radius, parking (the
design layo ut), amenities, personnel, a solid sense of community service, security awa reness,
winning teams, and environmenta l considerations. Funhermore, this research study will ask a
field of experts that can influence the I ist of factors by adding or deleting to it. Much of the
lite rature studying sports eve nt and venue impact bui lds on the early work in the area of event
tourism and spo rt s event management. A to tal of 25-50 publications will be identified and
consequen tl y grouped according to the impact fac tors . The overa ll pl an is to complete the
qualitative and quantitative re search utilizing the Likert scale. Th is t ype of measurement
inc lude s a one-di mensional sca ling method (Babb ie , 2007).
Globa l jou rna! of Management and Research July -September ISSN 2278-0955 Page 43
12/3/2013
Literature Review
A. D eci phering the Important E le m ents Th at En han ce Sports Ve nue/Event
Attractiveness fo r the Spectator, Sports Fan, a nd Non-Sports Fan.
Important elements that enhance sports venue/event attractiveness studies are a major area of
research for many sports franchises and team s in order to increase revenue . For example , it is
very c rucia l for sport marketers to identify which factors influence people to attend maj or
sporting events . Thi s clarity of focus would a ll ow marke ters to implement effective m<lrket
segmentation and tat·geting ; which can then be utilized as a resource tool to help in determining
which important elements or factors are required by sports fans and spectators to enable them to
plan, stra tegize, and market events effectively . In time before, there has been evidence of where
examining spectators' decisions to attend sporting events; tha t includes facility accessibiliry ,
sense of security1 trade area/drawing radius , a winning team, parking and surroundings such as
design layout , ameni ti es, personnel , and envi ronmental awareness (Set! & Yusof, 2008).
B. Sense of Security
Wi th the unknown uncertainty of ten·ortsl actions and uncufy or violent fan behavjor what
has become a growing concern in the United States to retain and en sure a risk free environment
at our sporting venues (Hall. Marciani , & Cooper, 2008). Furthermore, maj or national sporting
events con stitute potential terrorist targets which have become a major concern and create undue
stre ss for many sports fans, franchise owners, and facility managers (Hall, 2008).
For these reasons , a spo1t specific risk as sessment model had been developed while
conducting research through a Homeland St!curity grant. For example. a study itwestigating
spec tators ' percept ions at a NASCAR event , via survey administered by the Center for Sport s
Sec urity Management collaborating with Turnkey Sports and Entertainment where 64%
indicated an opinion tha t professional sporting even ts are a prime target of terr orist attack s (Hal l,
Marciani , & Cunningha m, 2009). This "sen se of secu rity" factor is important in order to create
a positive game environment which is engrained in mis si on statements and good sportsmanship
initia tives at NCAA Division II Universi ties which can be seen as very important as stated by
Mr . Fran Reidy, an Athletic Di rector at a Divjsion II University . (F , Re idy , persona l
communication, September I 0, 2009)
C. Methods/Research Plans: Metltods/Design/Procedures!Results.
Assessments
Mr. Rensis Likert (Babbie, 2007) created a method by wh ich this Likert questionnaire format
could be used to detem1ine the relative intensity of different items. The questionnaire
item/format contains response categories such as strongly agree, agree, disagree, and strongly
Global j ournal of Management and Research )Li ly-September JSSN 2278-0955 Page 44
12/3/2013
disagree. This un ique style of questionnaire is one of the most commo nl y used formats in
contemporary question naire design (Babbie, 2007).
Advanta ges
This method can determine the relative intensity of different factors. Li kert scale goes
one srep fu11her and calcu lates the average index sco re for those agreeing with each of th e
indivi du al statements . As a result of it em analysis, re spondents can also be rescored to form a
comparative scale . This type of survey re search is a mode of observation utilized primari ly in the
social sciences. In a typical survey. the researcher selects a sample of respondents and
administers a standardized questionnaire to them. Many researchers agree that thi s me.thod is
readily available to a social researcher who is interested in collecting reliable data for describing
a population too la rge to merely observe directly from a sma ll sample size. The use of survey
results has become a valuable tool of survey research, and is especially useful for students and
others with limited research funds (Babbie, 2007).
In addi tion, sur veys and their research questions may be used for descriptive,
explanatory, and exploratory purposes. They are chiefly utilized in studies that focus on
individual people as the units of ana lysis. The three major research question formats are open-
ended and close-ended questions, matrix questions, and contingency ques tions for which survey
research is an appropriate technique of obse rvation (Babbie, 2007).
In comparison, ope n-ended questions are questions where the respondent is asked to
prov ide his or her own answers and this me thod usually provides for in -depth qua~itative
interviewing. For contrasting purposes, close-ended questions is when the respondent is asked to
select l\P answer from a list provided by the researcher. Close -ended type ques t ions are popular
in research because th ey provide for a greater uniformity of responses and are easily processed
than open-ended questions (Babbie, 2007).
Another type of ques tion that is app licab le to this type for research is the con tingency
question where the survey question is intended for a narrow range of respondents, as determined
by their response s to another question . For example, all respondents might be asked whether
they have a season ski pass to Vail Resorts, and only those who said yes would be asked how
often they go skiing at Keystone (I of the 6 Vail Ski Resorts). The latter would be a contingency
question (Babbie, 2007).
F. Methods Continu ed
Participants
The participants were taken from a volunteer sample of Saint Leo University and
Global journal of Management and Research july-September lSSN 2278-0955 Page 45
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University of South Florida undergradu ate students, and Saint Leo Univer s ity gt·aduate students
through Sa int Leo University college classrooms and the Saint Leo University library .
Furthet'more, a volunteer sample of working professionals from Vail Resorts in Colorado , Team
In Training Suncoast Chapter affiliated with the Leukemia & Lymphoma Society, facu l ty and
staff at Saint Leo University during office meetings were also taken. These samples were take n
through college classrooms, email , library study, and office meetings spanning a one month
period. A demographic questionnaire assessed the age, gender, and occupat ion or working role
of the participants. The respondents were asked to complete a "'Measuring the Impact Factors a
Sports Fan and Non-Sports Fan Considers Important When Atten d ing a Sporting Event : A Likert
Survey."
Design
Participants are split into two conditio ns and given a Li kert questionnair-e. In condition I , the
participants are defined as major sports falls and are asked to fi ll out/comp lete the Likert
questionnaire to the best of his or her ability. In condition 2 , the participan ts are defined as non-
sports fans and are asked to fill out/complete the Likert questionnaire to the best of his or her
ability. The dependent measures wi ll be identifying which are the most important factors on why
sports fans and non -sports fans attend sporting events.
A.The Basic Structu re of the experime nt. A Likert Questionnaire.
B.The details of each condition (levels of th e independe nt va ri able). Sports Fans vs . Non-Sports
fa ns.
C.Thc dependent variab le. Questions detailing with each fac tor.
• Controls for this experiment should be outlined: Non-sports fans would be my control
group while Sports fans would be my experimental group.
Materials a n d Stimu li
This section wi ll list the materials and stimuli utilized within in this experiment. The
sti muli used in this experiment wou ld be the Likert Questionnaire. Paper and pen will also be
provided for this survey. A Likert Questionnaire that could be completed on-line for participants
that live in far away states and foreign countries .
Procedures
The procedures ready and set for the coJJege classroom, office settings, library, stadium
fans at the gate before a game, or an onl in e questio nn aire. I was hoping that l could provide thi s
Likert Questionnaire in a variety of settings to get the maximum amount of responses from a
variety of demographic groups .
Other procedures include:
Global Journal of Management and Research july-September ISSN 2278-0955 Page 46
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I. Defining the focus.
2. Generating th e items.
3. Rating the ite ms.
4. Selecting the items.
5. Administering the scale
Results
This section contains the experimental findings of the experimental gro up and control group
provided by my assessmen ts and Statistica l data taken from the Likert Questionnaires. Reporting
of th~ results will start wi th reporting th e descriptive statistics, Pearson's correla ti ons analysis,
regression analysis, top rank order, and then moves forwa rd to the results util izing the Li kert
questionnaire and how it shoul d be reported and analyzed .
Descriptive Statistics
Geometric Means, Media ns, Modes, Averages, Standard Dev iations, Va ri ances, and
Demographics.
Groups:
A. Undergraduate Students 80 Total Research Participants/52.6%.
L Sports Business Majors 50 Tota l Research Participants .
2 . Non-Sports Business Majors 30 Total Research Part icipan ts.
B. Graduate Students.
1. MBA studen ts and other Master Degree students: 48 MBA Students/2 MA StUdents :
50 Total Research Participants/32.9%.
C. Working Professionals: 22 Total Research Participanrs/J 4.5%.
Participants
The sample consisted of 152 part1c1pants. The data was collected through college
classrooms , email , li brary stl1dy, and office meetings spanning one month. Jn total, !52 usable
Likert surveys were collected. Respondent ages range d from 18 to 68 [ 18-21 =38.2%, 22-
39=40.8%.40-68=21.1 %] and 80 undergrad ua te students (52.6%), SO grad uate students (32.9%).
and 22 worki ng professionals (14 .5 %) . To expand and enr ich the quant it ative findings of the
Likert a rank.ing of highest order topic "vas utilized immediately following the Likert Su rvey .
The topics to rank from this Liken Survey lis t included "Team Quality/Winning Team ",
Global journal of Management and Research July -September , ISSN 2278-0955 Page 47
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"Facility Accessibility'', ''Sense of Security'', ·'Amenit ies''. and "Corporate Social
Responsibility.'' Furthe rmore, five on-s it e administration of questionnaires to active sports
administrators were given to provide their opinions and facts on the subject of Measuring the
Impact Factors A Sports Fan and Non-Sports Fan Considers Important When A/lending A
SpoNing Even!; A Likert Survey.
Data An alys is
Five-P o int Likert Rating Scale and Credibility
Data credibility was achieved in three ways (Lincoln & Guba, 1985) through the
independent coding of data, c hecking of th e ca tegorization process by researc hers exper ienced in
qualitative and quantita tive methods, and carefu l examination of the researchers' scripts for each
panicip ant.
The reasons for the five point Liken scale for my resea rch stody, "Measu ring the lmpact
Facto rs a Sports Fan and Non-Sports Fan Co nsiders Important When Attending a S portf ng
Evenr: A Likert Survey", is based on pas t resea rch studies that have indica ted that the 4-point
scale was less reliable than Likert scales with 5, 6, or 7 options. T he sa me research fou nd that in
examining the 1·eliability of th e data, 5, 6, or 7 provided similar data quality and suggested five-
point rating scales should be used in si t uations whe re moderate resp on se s a re expected such as
my Likert Survey. When exami ning reliability and preference, a five-point was optimum for the
respondent s in this study (McDo nald, 200 4). Jn addition to this, two recent research studies have
fou nd that more than three responses are necessary to achieve stab le responses from respondents
(P reston and Coleman, 2000; Weng , 2004). Furthermo re, relia bi lity es ti mates with 4 point rating
scales or less fluctuated from samp le size to sample size, and recom mended that 5 or more points
be utilized for designing a rating scale (Weng, 2004).
Li.kert Questionnaire and Inves tigation of the Highest t o Lowest Topic Rank Order
Sample Size
The statistical data for this research study was collected from 15 2 participants (80
undergraduate students (52.6%), 50 graduate students (32.9%), and 22 working
professionals{ 14.5%)].
In s trument a n d Proced u r e
There we re no previous availab le Likert questio nn ai res in the resea rch literat u re
combini ng th e re searc h ques ti on i nt o one set of impact factors into one "Measurin g the [mpact
Fact ors a Sports fan and Non-Sports Fan Considers Important When A tt en ding a Sporting
Event: Likert Survey''. T he scales related to these constructs were specifically developed during
Globa l journal of Ma nagemen t and Research july-Sep tember ISSN 2278-09 55 Page 48
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this time for this new and improved research study. Following {he ana lysis of spo rt s
admini strator interviews and previous research slUdies on "impact fac tors" associated with s ports
fans and non-sports fans were identified and inc luded in th is Likert questionnaire and "Impact
'Factor " topic order . The pu rpose of the questionnaire was to perform relevant exp lorat ory
descriptive staristieal analy ses , correlation and regression analysis to determine which ''impact
factor" wa s the highest priority for the sports fan and non -sports fan whe n attending a sports
event wh ich can be fu rther ut ilized in the future by secu ri ty advisors , sports admin istrators and
spor ts marke ters.
The questionna ire for this new researc h study was di stributed directly to the participants
by the researcher after he had explained rhe purpose of the study and the confidentiality of the
partic ip a nts ' responses. T he construc ts unde r examina tion were : 1) Team Quality/Winn ing
Team 2) Facility Access ibility 3) Sense of Se c urity 4) Amenities, and 5) Corporate Social
Responsibility (CS R). To determine the highes t rank impact factors respondents were asked to
answer statements util izing a 5-point Like1t sca le fr om I to 5 and then perform a simple topic
rank to ident ify the highest to pi c rank to the lowest topjc rank .
Tab le 1. Age Group s
18-21 22 -39 40 and Over
58/38.2% 62 /40 .8% 32 /21.1%
Tab le 2. Age Statis tics
I Median I Mode Average Standard Variance
I Mean Deviati o n
r 2R.43 23 .00 21.00 28.43421053 11.172 124 .8035901
! I
l
I
Tab le 3. Gender
Gender Male Female/Unknown
I
72/47.4% 79 152 .0%11 1.7% J
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Table 4. 0\'crall Topic Rani\: Mean, Median , Mode, lllld Aver age
Overall Topic R a n~ I Geometric
I
Med i:tn Modi! Average
Mean
Tearn Qua l ity /Winnin~ I 2.9774 I 4 4 3.4605
facility ACCt!SSibilit)l 2.836216893 3 ) 3 .07R9
c:it'rJSt' or S<.'tl!l'ity 2.656134462 3 3 2.9868
I
A men it ics/C onrc-s s ion 2.6 18l.:S6Q']:! 3 2 3 .0 328 9
/Nkrchandising f
fickt:t-Pricingj
Environmen tally-
Conscio us
..
Corporatt-Socinl 2.0 -H31SS7J~ ._ I 2.4 ·1078 9 ..
Re sponsibility (CSR)
Table 5 . Overall Topic ..Rani•: S fa n da ril De viation a nd Vu r ia nce
Ovtrall Topic RHnk Srand11rd Deviation Variance
Tet~m Quality/Winning 1..56-1852273 1A48762635
Facility Acce ss ibility I I 0 I 030918 1.21226908 3
_.
:'ense 01' Serurity 1.2%68<181 ()) 1.6819-l-l929
A men i ti es/Conce ssi on 1 .'1667067~7 1. I 5 112865 1 .
/Merchandi s ing/
Tic ket-Pricing/
Environm~ntaily-Con s cious
Corporate Socinl Responsibility 1.4269569
I
2.03620 5995
(CSR)
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Tnblc 6. Measu r ing t he Im pa ct Facto r s A S po rt s Fa n a nd Non -S r>o rt s Fan Co nside rs
l mportant W he n Atte nd i ng A Sporting .£,·e n r
A. Sp ort s Fan or Not,·Sp o rts Fan
1 Spo11s Fan or Geoml!tric Mean Median Mode Average
Non-Sports Fan
lA. I enjoy 4 .07 .;; 5 4 .2 5
watching sports.
2A. I enjoy 3.975 5 5 4 .21
pla ying sports . I I
.1A. I consider 3 .2 7302-t898 -l 5 I 3 .6 6
myself an avid
sports fan.
-l A. I regularly 2.03 8 2 ,
L 2.J7
attend high
school sporting
events
5A. I regularly 2.8ll I 3.5 -l J.T2
attend college
:::p<wt ing cv ents.
t
6A. I regularly 2.8~7 " ,) t -l "2 . .\7
attend
professional
sport ing events.
I I
Globallournal of Management and Rese<irt:h July-Sertember ISSN 2278·0955 Page 51
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Sports Fan or Non-Sports
Fan
I A. J cJtioy watching
sports.
2A l e njoy playing
sports.
j3A . J considt>r mys e lf an
avid sports fan.
4A. J rl!gularlyattcnd
high school sporting
even ts.
I SA . I regull'lrly attend
college spo 11 ing even ts .
J GA . I regularly anend
professional sporting
events.
I
l .
Standard Deviation Varian ~.:e
1.02453349 I 1.049668874
. ~ .. I 26664343
I I
1.4 1395 167 1.91.JY259324
1.279922444 1.63820 1464 !
I
' 1.3 1822361 I 1.737713489
1.211295163 1.46723597 1
Prim:.1ry Motivating lrnpa c t li'ac lor for attending a spo rlin g event through Highest Rani<
Order Ana lys is
Study findings revealed thRt the primary motivating impact factor for respondents
attending sporting ev~:nts with th e following highe st ranking topic percentages with tl1e ff I
ranking was "Team Qua lity/Winning T~am" (39 .5% of the tota l res pondents) followed by
"Ame nitie s" (22.S% of the total respon dents), "Security'' ( 15.1 cyo or the total respondeots)1
''Corporate Social Responsibility '' { 14.5% of the total responden ts), and "Facility Ac~;essibility"
(X.6% of the total respontlt>nts).
Please see below the His togram charts that display frequency of highl!st topic rank for each
topidimpact factor utilizing the SPSS prog ram .
Global journal or Management and Research july -September ISSN 2278 ·0955 Page 52
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Figure l. Histogram of Winnin g Teamffeam Quality
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Globa l Journal of Management and Resea r ch July -September ISSN 2278-0955 Page 53
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Figure 2. Histog ram of Facility ;\rccssibility
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Global journal of Mana gement and Research ju ly-September ISSN 2278-0955 Page 54
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Figure 3. Histoe.ram of Scrurity
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Global Journal of Management and Rese<1rch july-September ISSN 2278-0955 Page 55
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Global journal of Man<lgemenl and Research July -September ISS N 2278-0955 Page 56
12/3/2013
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Global journal ofManagementand Research july -Septe111ber ISSN 22 7 8 -09 55 Pagf! 57
12/3/2013
neg r ess ion An a lysis Produ ce d No Sig nifica nt Res ults
P earson 's C o r n•lat io n C o effi.c ie nt, r (A Bivn ria t c Corr e lation Coc fn cic nt)
The coefficient in equa tion is known as the Pearson produc t-moment corrclotion
coe.fficien t which statisUcal.ly emphasizes that by standardizing the covar iance the researcher
ends up with a va lue that has to lie berwee n -I and +-I. lf the r csearch~r fins a coefticieqt less
than -I or more thnn 1-J t hen tht: researcher knows that something has gone wrong (F ield, 2009).
A coefficient of 1 I indicates t ha t the two variables are pe 1fectly rosi tive ly c01·re lated. so
as one variable increases. the oL11c r increases by a propo rt iona te amount. Conversely, a
coefficient of -1 indicates a perfect neg11tive rclatronship where if one variflble increases. t he
other decreases by a proportionote amount. A coefficient o f zero indi1.1ates no linear relationship
at all and so if one variable ch~nges. the other stays the same (Field, 2009).
The correlation coefficient is a standardized measure of an observed effect and is
commonly used to measure the s ize of~~~ effect and that v alues of '"-.1 rept·esen t a small effe~t.
1--.3 is 1\ medium effect and 1--.S is a large effect (Field. 2009).
Pea r so n 's Con·cla t io n A nal y!'is Res ult s
E njoy ed Wa tching Sports
Study findings reveal strong positive correlations if the subjec ts enjoyed watching sports:
L .249**=sma ll/medium effeoL: subjects very strongly agreed that they fell secure when
sport fJ'anchises cmrloyed profe-ssiona l secu ri ty :tgencies at sporting events at stadiums,
venues, and arenas.
2 . JIO**=medium effec t: subjects ver>· strongly agreed that pilt dm.,lns a t the front ga tes of
stadiums and arenas provided them with :1 heightened sense of being set:ure.
3. .2 87*"'=medium effec t: subjel:ts very strongly agreed tha t t hey fel t secu re when United
Sta tes Homeland Sec uri ty Depart111ent measu res are being appropriate ly ap plied for
stadiums aml arenas nationwide.
11. .368'*"'=medium/large effect : subjects very strongly agreed th:lt they fell secl1re when
attend ing major sporting events in t he United Stales of America .
5 . .378**=mt:J<.li um/large effect: subjel:ts ve ry stro ngly agreed feeling high sense of security
wht.m wa tch ing a major ~port i ng event with my family and fr iends at a major sports
venue in the United States of America.
**Co n·elation is s ignific:~nl at the 0.0 I le ve l (:!-tailed).
Global Journal of Manngemenrand Hesearc h Ju ly-Septemt)er ISSN 2278-0955 Page 58
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Played Spo rts
Study lindings revealed very s trong positive cor'relations with thinking thu t if the subjects
enjoyed p la ying spo11s:
.226 *"'-=s mall/rn~diurn effect: stlbjects strongly agreed that they felt a heighte ned sense
of security with pat downs c.l the front gates of s tadiums <md arenas .
2_ .25 I U=medium effect : subjects strongly agreed that they felt secu re at major sporting
events in the United States or America.
J. .269-*=med ium effect: subjects st1·ongly agreed that they felt secure when watching a
major sporting event with my fami ly and friends at a maj or s ports venue in the Un ited
States of America.
**Corre lation is signific:ult at the 0.0 I level (2-tailecl).
Study findings revealed very strt'\ng positive correiJcions if the subjects ~njoycd playing
sports:
I .. 1 69~-=small effect: subjects agreed that they felt s~cu rc when Homeland Security
Department measures were being appropriately applied t o stadiums and art:nas
nationwide .
*Correlation is significant at the 0 .05 l11vel t2-tailed) •
. •\\·id Sports Fan
Stlldy findings revea l tllat su bjects found ve1·y strong positive correlations that ify0u arc an avid
sports fan:
I . .25 7**=medium effect: subjects felt extremely se cure when sports franchises employ
security agencies at sporting events at stadiums. venues, anJ arenas.
2. .261 **=med ium effect: subjects fell ex trem e ly secure th at pat downs at th e front gates al
stadiums and arenos provided me with a heighten~d sense of being sec ure.
J. .239**=srnall/medium effec t: subjects felt extreme ly secure rhat the United States
Homel11nd Secl.lrity Department measures were heing applied appropriately for stodiums
~nd arenas nationwide.
4 . .)42H "-medium effect: subjt•cts felt extremely secure at major spor'ting events in th e
United States of America.
5. .3 7QH::::medium/large effect: subjects fe lt extreme ly sl!cure watching a major spo11ing
event with family and friends at ::t major sports venue in the Un ited States of America.
**Correlation is significant nt the 0 .0 L level (2~tail ed).
Global journal of Management and Research j.uly -September ISSN 2278·0955 Page 59
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Co fl ege/Profe.ss ionaJ
Co ll ege
Study findings reveal that subjects found very strong positive correlations that if you regularl y
attend college sport ing events :
I. **.221=medium effect: subjects fe lt extremely secure watching major sponing events
with their family and friends at major spotis venues in the United States of America .
Discussion and Co ncl usions
One of the important goals of a sport organization is to nurture the relationsh .ip with the
fan , to enhance, to strengthen, is crucial to the sport organ iza tion's marke ting effectiveness and
measuring efficiency as well as buil d ing a "a sense of secu rity". One of main goals of a
marketing and security department of a sport organization is to attract new fans and keep present
fans safe wh ich makes great business logi c to strengthen and build on that evolving relationship
and strengthen that sport fan's ''sense of security" (Mullin, Hardy , & Sutton, 2007).
A. Primary Motivating Impact Fact or for A/len ding A Sporting Event Throu.gh H igh est Rank
Order Analysis
Findings revealed that the primary motivating impact factor for respondents attend ing
sporting events with the following highest ranking topic percentages with the #I ranking was
Tea m Quality/Winning Team (39.5% of the total respondents) followed by Amenities (22.5% of
the total respondent s)) Securily ( 15.1% of the total respondents), Corporate Social Re sponsibility
(CSR) (14 .5% of the total respo ndents), and Facility Accessibility (8.6% of the tot al
respondents).
For this reason, a sports administrator, sports marketer, and security advisor cou ld utilize
this survey data appropriately by budgeting for a sports organization, spo rts franch ise , or sports
event securi ty agency .
After reading Measuring the Impact Factors A Sports Fan and Non-Sports Fan
Considers lmportanl When Allending A Sporting Event: A Likert Survey in an email Pittsburgh
Steelers Youth Football/Marketing Marketing Manager, Mr . Mike Marchinsky stated in writing,
"S urveys are good if used properly ." (M. Marchin sky, personaJ communication, November 7,
20 09).
Gk>bal journal of Management and Research July~ September ISSN 2278 -0955 Page 60
12/3/2013
B. Pearson's Correlafion Coefficien t , r (A Biva r iate Correlatio n Coeffici en t)
Implication s for Security Advisors, Sports Marketers"' and Sports Administrators plus
S uggestio n s For Future Research
Significant Medium and Large Effects
When analyzing sports event security through t he medium and large effects of Pearson 's
co rrelation analysis in dealing with subjects who enjoy sports, play sports , and are avid sports
fa ns, a sports security advisor or sports marketer can utilize this research evidence for adhering
to security measures as ou t I ined by the Department of Homeland Security and the United States
Government. Furthermo re, this research evidence can also be used to promote positive se-curity
practices and purposes that directly influence positive public relations for sports organizations as
well as public and private security agencies.
Enjoyed Watching Sports
Study findings reveal strong positive correla tio ns if the subjects enjoyed watching sports:
1. .249"'*=small/medium effect: subjects very strongly agreed that they felt secure when
sport franchises employed profes s ional security agencies at sporting events at stadiums,
venues , and arenas .
2. Jl QH=medium effect : subjects very strongly agreed that pat downs at the front gates of
stadiums and arenas provided them with a heightened sense of being secure.
3. .287..-=medium effect: subjects very s trongly agreed that they felt secure when United
States Homeland Security Department measures are being appropriately applied for
stadiums and arenas nationwide .
4. .368**=medium/large effect: subjects very strongly agreed that they fell secure when
attending major sporting events in the United States of America .
5. .378u=medium/large effect: subjects very strongly agreed feeling high sense of sec urhy
when watching a major sporting event with my family and friends at a major sports
venue in the United States of America.
**Correla tion is significant at the 0.01 level (2-tailed).
Av id Sports Fan
Study fi nding$ reveal that subjects found very strong positive correlations that if you are an avid
s ports fan ;
Gbbal Journal of Management and Research july-September ISSN 2278-0955 Page 61
12/3/2013
I, .'257*-"'=mcdium ef'fect: subjects felt ex tremely secure when sports franchises employ
security agencies ~~~ spo11ing events at swdiums, venues, and arenas .
2 .. 261 **=medium effecr: subjects felt extremely s~curc that pat down s at the front gates <11
stadiums ::~nd <~rcnas provided me with a heightened ::.cnse of being secure .
3 .. 239*'*-:-small/medium ellect: subjects felt extremely secu re that the United Srntes
Homeland Se~urily Departmt:nt me(lsures were being applied appropriately for stadiums
and arenas nationwide.
4. .342**=medium etlcct: subjects felt extremely secltre at m~jor sporting events in the
United States of Americ a.
5 .. 370**:=mcdium/largc e-ffect: subjects felt extremely secure watching a major sporting
event with family and friends at H major sports venue in the United States of Amcriqt.
*"'Correlation is significant at the 0.0 1 level (2-tniled).
Played Sports
Swdy findings reveoled very stron g pos itive com.:lations with thinking that if the subjects
ertioyed playing srorts:
4. ..226**=small/rnediwn ~fte..:t: subjects strongly agreed that they felt a heightened sense
or sccuriry with par clowns at the front gates of stadiums and arenas .
5. .251 *'*-medium effect ; subjects strongly agreed that llt~y felt secure a t major sporting
evems i n the United States of America.
6. .2 69**=medium effec t: subjects stwngly agreed that they felt secure when watchi.ng a
major sporting ev<:nt with my family and fl ·iends at <1 major spons venue in the United
States of America.
**Correlation is sie nificant nt the 0.0 I level (2-tailed).
Study findings revealed very strong positive correlarions ir the s ubje~:ts enjoyed playing
sports:
2. .169 *...,smull effect: subjecfs agreed that rhey felt secure when 1-lomt.!lnnd Security
Depanment measures were being appropriately applied to stadiums and arenas
n<Jrionwide.
*Correlation is signiticant al the 0.05 level (2-tailed).
For instance , by examining these medium and large effects nf Pearson's correlation
anAlysis, a researcher can see thM the Department of llorneland Security policies and procedures
arc efficien t and effective. The genera l "sense·' by sp utb fans and non·sporcs i~ that Homeland
Global journa l of Management ~nd Research july -September ISSN 2278-0955 Page 62
12/3/2013
Department of Securiry presents security meas ures that are heing approprintely applied for
stadiums and Arenas n:Jt io mvide , Subjects who enjOI'I!d watchint: .1ports and were avid sports
fans measu red ''medium eftt:cts"_ Subjects felt !>trongly sectlrl' when pat dO\'<ns occurred al
sto dium s and aren<1s , thus prov iding a gre:Her '·sense of St!curity'', :1nd ·'large effects'' when
attending major sporting even ts and sports venues with friends and family. Subjects wh<1 rlaycd
sports felt secure but the s tati s tical stn:-ngth only reached small and me di um e fl ects. Meaning
that sports fans who enjoyed watching s ports arid "vere :lVid sports fims relt more secure at
sp011ing event s than the subjects who enjoyed pl ayi ng sports them sc l vcs.
Moreover, lvfeasuring tha Jmpact Factors A Sports Fan and .Von-Sport.\' Fan Considt~rs
lmportw11 When Allending A Sporting Ewnt: A LikerL Sw·vey shou ld be utilized as reinl'orcernt.!nt
to tough Department of Hom~lanJ Securily lllc()s \.lrt'S where Sertember 11 111 and noted s ports
re l at~d terrorism in the pa st su\:h a$ th(' I 972 Summer Olymrics in Munich, Germany, <1nd the
1996 A tlanta Olympic G:'.lmes made cle ar that stadiu m and aren;1 operators m ust op~:rate and
incorporate security safeguards and mensure s at America's great sporting \•cnues (Hall ,
Marciani, Cooper, & Role11, 2008).
This research pinpoints and il lustrates th<~t it is critical to continue to develop and
improve cu rrent security measures so that in the future "l arge effects" in the realm of"sense of
&ecu rit y" is ti:lt by subj~cts who enjoy sports. ph1y sport~ and are avid sports fans . As Fonner
Secretary Tom Ridge. Department or llorneland Security stated , ·'The homel::llld is secure when
the hon1e town is secure ." This homeland includes sporting even ts because they are strongly
connected to the American Economy and cu lture, thus have become prime targets of terrorism
(Miller, Veltri, and Gillent ine. 2008). Furthermore. this re~esrah provides positive evidence and
validation that the Department of Home land Security in conjunction wit h the Mississippi
Emergency Management ngenay. was appropriate in awarding t he Lin i v~rsity of Southern
Mississippi P $568 ,000 research grant to create and continue to develop and fine tune a research
based model for the se.c urity m rmogement of Hniversity s port venues sm~h as the 'f he Sports
Even t Security Assessment Model (SESAM ') and develor "basic st eps to event security" and
Sports Event Security Aware Systems (Hall, Marciani , Coorcr, & Rolen , 2008).
Rcfere n ct:s:
Babbic, E. (2007). The practice of social research . Califo rnia : Thomson WaJsworth .
Field. A. (2009). Discovering statistil:.s u.sing .s ps c;. London : SAGE Publications Ltd ,
Ftmale and Mnle Sports fnns: A comparison of sport consumpt ion motives .
Journal ofSport Behavior (2009). Retrieved September 10. 2009 from ht!(l ://~:piJltth .ecnext.com.
Hal l, S. (.~008). En-~otive security mattagerntmt of univl:lrsity sport venues . The Spon
Journal. Retrieved Augu~t 31. 2009 from !.lli.P:Ji www .tlws p_Q..!lijnurw..!..&J:g .
Hnll, S., Marcinni, .l. .. Cooper , W. E .• & Ro len, R . (2008). Introdu ci ng a risk assessment model for
spun venues . The Sport JournHI. RctrieveJ September 8, 2009 from
hJ.!p :/iwww.l hesports busi nc ssj qum!ll ,g.r.g.
Global journal of Management and Research July-September TSSN 2278-0955 Page63
12/3/2013
Hall, S., Mnrciani', 1 .. , Phillips, 0., & Cunningham, T. (2009). Spt:etntor pc:rceptions of
security management at a NA SCAR event. The Srorts Journal. Retrieved
September 9, 2009, from hltp://thc:roortslournal.org.
Howard, D. R., & Crurnpton. J . r.. (2005). Financi11g SpCJrt (2nd ed., pp. 35!-382).
Morgantown, WV: Fitness luf(mnntion Technology .
Lee, J . (200 .1 ). Colleges ~\>urk up an <1ppetite for pru serv ice.
Sports Business Journal. Retrieved August 30. 2009 from
h!!J >;IIm~ . .;port sb usil\~ssiill:ll'tla l£illnlat't iclc/500§.
l.ee, N .. & Lings , I. (200R). Doing business research. a guide to theory and prac t ice .
Lond0n :Sage.
Lemke. T. (2008). Y:mkees. cowboys make concessions . The Wa sh ington Times ,
Re trieved August 2R, 2009 ft·om
hll p://www. washington! i mes.~;om/news/2008/oct/21/yanket'Scmvhoys -make-concessions
Lincoln, Y., & Clt1ba , E. ( 1985 ). Nalltralistic i11quiry. Newbury Park. C A:Sage.
Miller, J., Veltri. r . & GIIICiitine, A. (200R) Spet\talor per~cption of secmily at the S.Uper
bowl after 9/11 : illlfllicatiofl s for srort facility managers.
The SMART Jour nal. 4(2), 16-25.
McDonald, J. L . (2004). The op timal number (If categories for numeri ca l ra tin g scales (Doctoral
Dissertation, University of Denver, 2004 ). Disscrtatinn rlhstrol'ls !nll'mationul 65 (05},
1664. (VMJN.3134422 .
MulliP. B., Hardy. S .. & Suuon. W, (2007). Sport marketing. Hum an Kinetics Publishers,
Nyeck. S .. & Pons. r. (2006). Cousumer orientation toward sporting events.
Journ;-!1 ufService Research. 8(3), 276-2R7 .
Official Site-of the Pitt sburgh Steelers (2:009). Retrieved on October I I. 2009
from http://news.s kcl en:.com/faHLll liL'.
OOiti 11 l Site oft he Tampa Bay Rays (2008). Retrieved on J11ly 16, 2009
fro no hll ~~l:l) .@'"·mJb.com/inde,.j w'!e .id ~tb.
Preston. C. C., & Coleman. M. (2000). Optimal number of response catego1·ies in rating
!>C:tles: reliability , validity, Ji s~t'irninating power. and re3pOndent prefetence.s.
Acta Psycltolu!!JC(J /0 4, 1·15 .
Ro sner, S., & Shropshire, K. (2004). The Busines s of Sports, Sudbury, MA ;
Jones and B artlett Publishers. Inc .
See, r .. H., & Yusof, A. (200R). Spectator percepti ()n!; of phy sica l facility and team
quality : A Study of a Malayasian ~uper league soccet• match . H.escorcll Journul
of lnumwtional Studies. 8. I 32 -1-10 .
Stoldt. Olumore. & Branvotd, Sport Pulllk Relat iohs . (2006).
Global journal of Management and Re search ]uly-September ISSN 2278-0955 Page 64
12/3/2013
VAll RECREATION
D ISTRICT
700 S. frol'llog~ Ra nd tOll
Vo ,l, Colo ra do ll i 6.57
9 70 tl79 2279
1970.479 .2197
www.voilrec .corn
V •t. G·:lu· Ctua
1778 Vail Vo ll ey .Drive
t-79 2 260
r <~79.2355
C-..Af MAIHII'>I~"<C!
1278 Vo :t Volley Drivl!
tl79 2262
r <~79 .Jd5'
p ,~r M•,NTEN ~•<E
700 S. f•ooroge Rood East
A7?.2tl57
I <179 .2197
1/ •tt Tr NNI 'r Cu-rr f~
700 S f ron !oge Rood Eo~t
479 ,2294
1479.2197
)0>1N A. D.:~VJ N A ~EtiA
J 2 ) ltOII <heod (lfde
479 .2271
I 479 .2267
V"ll Y ~!H Sf qv.ch
:l 9.S E. [.on5head Ctrcle
479 2292
f <~79.283.5
Vt>.tt N~r~f C.HifE~
8d I Vai l Volley Drive
1179.2291
r d79 289<~
VAILGVMI IMII.:'
54 5 N hor~loge Rood WeSt
d79.2287
I 479 2286
Ar.~., & YOUIH $1'QQI S
700 5 Fr orvoge Rood Eo ~!
479.1280
f 479.2281
Or vi'ill u$ on 1he web or :
www.vo olrec.com
November 25.2013
Town of Vall
Attn : Tammy Nagel
Dear Tarn my,
This letter is to verify the employment of Diptesh Dechoudhury with Vait
Recreation District. He will be wor king in our Youth Depa r trnetit. His superv1sor
will be Chad Young.
Please let me know if you need anything further from me.
Thank you,
(I'JJjJ ~--J ~J~~;:~ia
Controller
Vail Recreation District
700 S. Frontage Rd E
Vail, CO 81657
970-479-2448
aheredia@llailrec.com·
12/3/2013
Tammy N agel
From:
Sent:
To:
Subject:
Attachments:
November 11, 2013
Dear Ms. Nagel,
Faulconer. Allison <afaulconer@destinationhotels.com>
Monday, November 11. 2013 4:43 PM
Tammy Nagel
CSE Board -Letter of Interest
Allison L Faulconer Resume.docx
I am submitting my letter of interest to join the CSE Board. Please regard this letter and resume submission as
my formal application .
I am a hardworking, loyal employee who takes great pride in her work. I am a perfectionist, a forward thinker,
and a challenge is my greatest motivation. I welcome and have a strong aptitude for customer relations,
arguably my strongest quality and a valuable asset ln the ever-changing world of customer service industry. I
have a lot to offer any organization that affords me an opportunity and places me in a challenging
environment, for that is where I thrive. I learn very well on my own and I willingly and inevitably spend time
outside of work developing skills to help me do my job more competently,
I have nine years of professional ex perience within the Event Services ind ustry. I am very well respected, in
and out of the office, by my superiors, fellow employees, and customers. I am confident I would be a great
asset to the CSE Board.
Sincerely,
Allison Faulconer
Allison Favlconer, CMP
Senior Conference and Destination Event Manager
Vall Cascade Resort 11300 Westhaven Drive I Vail, CO 81657
Office 970-4 79 -10391 Mobile: 970-306-12181 Email : afaulconer@destinationhotels .wm [!i" P"llhiiH I 't'l lti~II"II•.'II •II··"I'•J •ll•llltf\\ '''•. ,, ••I!•• t l ,, I
Fine a new altitude this winter with an alpine getaway to Vail Cascade. Revitalize mind, body and spirit at Aria Athletic
Club & Spa . Enjoy srnall plates, craft beer and authentic Colorado cuisine In Atwater on Gore Creek. Rest and relax in
recently redesigned guest rooms. Toast to t he holidays with o ur annual Cascade Christmas. It's all here, at amazing
w i nter rates .
Please visit vailcascade .. com and follow us on:
12/3/2013
Allison L. Faulconer, CMP
Phone: (970) 306-1218 • E-mail : nllielfO l 03@yahoo.c()ln
Sum ma ry of Qualificat ions
Seasoned professional with over nine years of experience In creating, Implementing and managing
programs and pro1ects . Strengths Include :
Project Management
Customer Relationship Management
Priorfllzatlon Ability
Detail Oriented
Event Planning
Strong Interpersonal and Communication Skills
Multitasldng Skills
Highly Organized
l'rofessional Experieoce
Vai l Cascade Reso rt & Spa Vail , CO
Senior Conference and Destination Event Manager
Conference Services and Events Manager
Responsible for Monthly Forecasting.
December 201 1 to Present
January 2007 to JuJy 2008
Assists with Dany Suslness Review Meetings for Sales Team.
Manages ConfeJence Services Team for 3 Managers.
Consults with clients to determine program strategy , objectives and communication
Manages budgets, accounts receivables and accounts payables.
Plans Corporate Meetings, Tradeshows and Soci al Events for Resort Groups averaging 200 people.
Sells and operates Destination Management assl stance to groups within the i n-house DMC .
Works with local vendors to plan DMC activities, Transportation. off-site dinner venues, staffing,
teambUilding. decor. and entertainment at the resort.
2012 Captured $637,000 in food and budget revenue by managing and executing 46 corporate
meetings and social events .
Generated over $101 ,000 in revenue through planning and executing destination management
activities for groups .
Colorado Chnutauqu11 Association Bouldel', CO
Group Sales and Meetings Manager August 2008 to November 201 J
Responsfble for coordinating all logistics for Soctal and Corporate Events (contract negottallons ,
audio visual, vendor coordination , accommodations , and menu selection's)
Responsible ror Private Event's budget.
Executed 179 events in 2010
Exceeded departmental revenue by 12% in 2008; 10% 1n 2009 , and 2% in 2010
Managed overall event calendar for Chautauqua Park .
Successfully increased gro1.,1p business for lodging by 30% in high season and 42% in off season 1n
2010
Managed 5 Group Events Staff members.
12/3/2013
Beaver C reek G r o up Sales Avon, CO
Office Manager/ Group Sates Coordinator Sept ember 2006 to December 2006
Executed and managed small programs of 10-40 people (social and corporate events) for 7 on-
Mountain Venues
Merck Ph armaceuticals Roseland, NJ
Corporate Meeting Planner April 2005 t o J u ly 2006
Managed and planned meetings and events for internal ana exte·nal clients: Field and National Sales
Managers . Clinical Development. Reg ional Directors . Managed Markets and lnternatronal Divis ion
Responsible for event budgets ranging from $30,000-$250,000 .
Responsibilities included venue/site selection , contract negotiation. on-site client liaison, reconciliat ion
of btlls to ensure on time payment
Directly responsible for $89 ,000 cost savmgs from contract negotiat ions and travel planning
Responsible for logistical planning of events ranging from 30 to 2,500 attendees
Muscu la r Dyst r ophy Associa tion
Events Coordinator
Scranton , !'A
September 2003 to November 2004
Responsible for managing three Muscu lar Dystrophy Association sponsored diagnostic clinics
Planned and coordinated special events
Acted as liaison between MDA, patten! families . clinic team members. vendors and other community-
based organizations and assisted office team with special events and fund-raising programs
Prospected and sol icited corporate sponsors, coordi nated volunteer events and interacted with
patient families
Improved educational fundral sing programs by 100%. generated over $100,000 i n revenue
Directly involved i n elevating a small field office (mostly rural communities) to the top 20% in the
nation; met an annual budget of $675,000
Responsible for the success of an annual event involving over 500 participants. 50 volunteers and
grossing over $125,000, while keeping expenses below budget
Educational Ex perien ce
Bachelor of Scie n ce, H uman Services and Counseling
Universiry of Scram on
Professional A ffi liatiou
Scranton , Pen nsylvania
Member of Meeting Professionals International
Professional Convention Management Association
20121201 3 Destination Hotels and Resorts -Taskforce Team
2012/2013 Destinat ion Hotels and Resorts -Transition Team
References fumi.~hed 11p011 reqm•.w
12/3/2013
nlill.k c: gntdun
n 111 ~11 11:dll\\' ~2. I ;il, m S I(u
o.fjt 1-" l 'i>l:!l • m••lr!lh,.k uw.11l(/1 .!\m:u l.uom
November 21, 2013
Vail Town Council
Attn : Ta mmy Nagel, Town Clerk
75 S. Fro n tage Roa d
Vail, CO 81657
I am writing to express my inte res t rn serving on the Town or Va il's Commission on
Special Events (CSE ).
I spent nearly a year on the CSE in 2004/2005 . The CSE al tile time worked diligently
to ease the regulatory environment surrounding Vail evems. The key was to do so
wi thou t risking the qualfttes that insure Vail's success . We worked with event p roducers
and Town staff to s trearn tl ne t11e approval system. All th e ume maktng sure that the
dia logue between all 1nterested parties continued In a productive manner. At the time
we also had to "fi ll out" the Event Calendar . It was important not just to pick a ny event.
but only events that matched the mtssion statement of the Tow n and the CSE.
Obvrously , the CSE 's work has been very successful.
I was the Town Council representative to the VLMOAC from 2007 through 2009. My
knowledge or both the CSE and VLMDAC will help advance the Town Council's goal of
continued coordinatton between the two enti ties.
I have also served on tt1e Va il Economic Advisory Counctl both as a Council
representative and as a private citizen and small bus iness owner. This board has kept
me "in tile loop'' in regards to the CSE and o ther economic development initiatives .
Before relocating to Va il , I worked in the event industry rot over a decade. I'm very
fam1 1i ar with the process of putting on drtferent types or even ts .
I look forward to meeti ng w1th you on December 3rd to tur:her d iscuss my qualifications
and your expecta tions.
Th ank you ro ;rour consideration
/#fc;2_
Mark Gordon
12/3/2013
November 18'h, 2013
Good Afternoon.
Thank you for your consideration in my wish to become a member of the Commission on Special Events .
I first became aware of the CSE and what you do for Va1l through my friend and co-worker Cali Adkisson
who was on the board for 2 years, and was excited to see that there are new positions you're are
looking to fill.
I have lived and worked In Eagle County s1nce March of 2006. My parents, Clyde and Natalia Hanks,
moved to Vail in 2003 when my mom got a job as Director of Development w ith the Vail Valley
Foundation, I graduated Dartmouth in 2005, and after a brief stint working in Oregon, moved out to the
Vail Valley to pursue a great marketing job and be closer to my parents . My little sister also lives and
works in the valley, and with my older sister and her husband in Denver1 the whole 11anks family can
enjoy th is spectacular area together. One of the things that makes this area such a won<;lerfu l place to
live Is not just the abundance of outdoor splendor and activities, but also the events in this valley.
Whether it's running the SK with my dog for GoPro Mountain Games, listening to world class mus icians
play for SnowDaze or cheering on my favorite rider during the Burton World Cup, I believe its events and
activities like these that make Vail so special, as a destination and as a place to live.
My career path here has lead me down a road of sales and marketing in the hospitality world . 1 fove
living and playing in this valley, so marketrng and selling vacations to client's looking to vis it here is an
easy job! I know the lodging and hospitality world well in Vall, as I have work both with a whole sale
company (Rocky Mountain Vacation Rentals) and a property management company (Triumph Mountain
Properties). I understand what drives visitors to choose Vail as a destination as well as what keeps them
coming back. I believe a diverse array of spec ial evel"ts is one of the biggest draws in creating and
keeping a diverse community and visitor base. My sales experience has allowed to me be on the ground
level 1 t<!lking with visitors and locals alike ahd with my marketing work history, I have collaborated with
othet on marketing Vail as a destination.
1 would like to be on the Commission for Special Eve11ts because I believe that i t is important to continue
to br ing, and fund, events i n the town that Will perpetuate the Vatl image as a world class domestic and
international travel destination. Through my work experiences, all ofwhich have been in the town of
Va ll, I have gained the understanding and knowledge of what visitors and loca ls are looking fof' and can
objectively evaluate the merit of each proposed event . Combined with my personal experiences and
passions for what the town of Vail has to offe(, I thi nk I would be. a great fit for the CSL
I appreciate your time and consideration .
Warm Regards
Alana Hanks
12/3/2013
4258 Wildridge Rd
Avon, CO 81620
Alana.Hanks@Gmail.com
Education
Alana Hanks
Dartmouth College Hanover, NH
PO Box 4625
Avon, CO 81620
970.390.4850 (c)
Class of2005 . Social Psychology major. GPA 3.0/4.0. Dartmouth Mountaineering Club president. Studied abroad in Siena , Italy
winter 2002. Two years of Division I varsity volleyball .
Work Experience
Ascent Sot heby's I nternational Realty -Vail, CO June 2013 to current
Vaca tion Rentals Manager
• Developed from the ground up the first ever Vacation Rental program within the Brokerage Firm
Created relationships with local property management and lodging companies to represent their inventory
• Maintain and grow relations hips with the brokers within AStR to meet their clients ' rental needs
• Build , maintain and update the website
• Execute all aspects of vacation rental oonttacts with clients, including concierge needs
Triumph Mou nta in Propert ies-Vail, CO May 20 12 to cun ·enl
Director of Sales and Mark eting
• Create, run and manage rhe ho spitality side of Triumph Mountain Properties
• Set overall and focused property sales forecasts, goals and thresholds
• Develop budget, pricing, promotional packages and specials, .focus on leisure traveler
• Create metrics and analyze results; use results to guide marketing plan implementation
• Maintain, develop and update website, SEO & SEM program, PPC , and social media campaigns
• Manage team of sale s agents, marketing personnel and concierge department
Rocky Mountain Vacation Rental s -Vail , CO August 2011 to May 2012
Director of Marketing
• Create marketing campaign and strategies in line with company mission, goals and branding
• Develop supplier rela tionship s through co--op and advertising marketing opportunities
• Responsible for socia l media , online, print and alternative marketi ng avenues
• Maintain fiscal responsibility, create and maintain marketing budget
• Manage a team of Business Development personnel, marketing interns and creative department
Rocky Mountain Vacation .Rentals -Vail, CO Ma y 20 09 to August 2011
Sales and Marketing Manager
• Responsible for client requests and bookings; coordinate the balance betwee n needs and demand
• Create and maintain ROI benchmarks for inbound marketing and lead generation campaigns
Paragon Guides Inc.-Avon, CO April 2008 to May 2009
Marketing and S ales Director
• Manage all public relations, editor trips, press kits, athletes and regular product information dispersion
• Create and impl ement a fiscal budget. Determine and implement marketing strategy within this budget
Qbd Dimensiona l Marketing-Edwards, CO March 2006 to March 200 7
MarkeJing Coo rdinator and Client R ela tions SpeciD/ist
• Respon sible for coordinating logistics for nationally touring promotional tours .
• Initiating regional marketing efforts, including print ads and e-mail campaigns, to support promotional tours .
• Manage on-road teams, including lodging, insurance, meals, expenses, technical support and emotional support.
Activities and Pto[teiencies
Skills-MS Office, Publisher, Adobe Photo Shop, Illustrator and lnDesign, Avalanche I certified . Licensed Travel Agent
Volunteer Work -Walking Mountains, Habitat for Humanity, Vail Valley Foundation , Women's Foundation of Colorado
12/3/2013
Tammy Nagel
From:
Sent:
To:
Cc:
Subject:
Dear Tammy Nagel,
Tye Stockton <tye@ascentsir.com;.
Tuesday, November 26, 2013 5:04 AM
Tammy Nage l
Alana Hank's; Johanna Johnsson
Alana Hanks CSE board
This email Is in reference to Alana Hank's employment status at Ascent Sotheby's International Realty as our Vacations
Rental Manager. Alana is a full time employee and offices out of our Bridge Street location. We are very excited for
Alana to have the opportunity to represent Ascent Sotheby's International Realty on the Commission on Special Events
board startlng i n January 2014.
Please let me. know if I can help or answer any questions for you.
All the bes t ,
Tye Stockton
Owner & Broker
Ascent Sotheby's Inti Realty
l: 970.471.2557
0 970.476.7944
Web : AscentSir.com
Email : tye(@asce ntsir.com
292 E Meadow Driv e, Suite 10 l
Vail Colorado 81657
United States
12/3/2013
November 20, 2013
Ms. Tammy Nagel
Acting Town Clerk
Town of Vail
75 South Frontage Road
Vail, CO 81657
Dear Ms . Nagel :
I am wri t ing you today to formally request consideration for a board position on the Vail
Commission on specia l events.
During the past decade, I have enthusiastically served and contributed to the fol lowing boards:
• Board member, HSMAI , Denver Chapter, 2008-2010
• Board member, Aspen lodging Association , 2009-2010
• Co-chair, Aspen Chamber Resort Association, Marketing Advisory Committee, 2007-
2009
• Co-founder and Chairman, Aspen Group Sales Alliance, 2005
• Board Member-Destination Colorado1 1999-20021 2004 -2006
• President-Destination Colorado, 2002-2004
I also have experience with special events creation, implen,lentation and governance, having
been involved in the HBO Comedy Arts Festival, ESPN Winter-X Games and World Cup Ski
Racing, all in Aspen, CO . While at the Vail Cascade Resort , I was involved in the 1999 World
Alpine Ski Chan1pionships i n Vail, and will be actively involved again in 2015.
My CV is included with this document and I look forward to the prospect of meeting with town
council for an interview during their December 3rd work session .
Sincerely yours, e !lev(£;;~.._
Rob Henderson
Regional Directo r of Sales & Marketing
Destination Hotels & Resorts
12/3/2013
Rob Hen derso n
892 Parkcliff Lane, Castle Pines, Colorado 80108
Home: 720.465 .9136 Mobile: 720.2.45.5386
Henderson.rd@comcast.net rhenderson@destinationnotets .com
Entrepreneurial leader with strong organizational sk11ls, market instincts and business intuition. Proven ability to meet and exceed financial
goals and profiHiriven business objectives , as well as, customer satisfaction and desired brand reputaUon . Highly-qualified in : branding; media
planning/advertising; website development and online mar11eting; social media; affinity prog ramming and CRM; public relalions ; talent
recruitment, training and motivation, and inspired direct sales. Core oompetencies include:
Stra tegic and Tactical Planning Direct Sales & New Business Development
Driving Results in Revenues & Profitability Competitive Ana lysis and Benchmarking
Recruitment, Training and Team Leadershlp
Performance Management, Mentoring, Coaching
Branding and Markel Re·posit1oning
Budget Plan ning, Forecasting & Cost Management
Collaboration with Creative Agencies & PR Partners
Building Strateg ic Partners hips and Business Alliances
Professional Experience
Destination Hotels and Resorts 2009-P resent
REGIONAL DIRECTOR, SALES AND MARKETING, Vail and Denver, CO ; Lake Tahoe , CA
Mariner Consu lting, LLC 2007-2009
FOUNDER AND MANAGING PARTNER, Basa lt, CO
Starwood Hotels and Resorts Worldwide 2002-2007
DIRECTOR OF SALES AND MARKETING. St. Regis Resort , Aspen , CO
Destination Hotels and Resorts 1996-2002
DIRECTOR OF SALES AND MARKETING, Garden of the Gods Club, Colorado Springs, CO 2001 -2002
DIRECTOR OF SALES I NATIONAL SALES MANAGER. Vail Cascade Resort, Vail. CO 1996 • 2001
Marr[otl Hotels and Resorts 1995-1996
DIRECTOR OF SALES AND MARKETING , Rancho Santa Barbara Marrioll, Santa Ynez Valley , CA
Hilton Hotels and Resorts 1992-1995
DIRECTOR OF SALES AND MARKETING INA TIONAL SALES MANAGER, Breckenridge Hilton , Breckenridge, CO
Kempinski Hotels 1991-1992
ASSISTANT DIRECTOR OF SALES , Sutton Place Hole). Toronto, ONT
Early Career Experience 1984-199 1
Rosewood Hotels
SALES MANAGER , Holel Bel-Air, los Angeles , CA
L' Ermi tage Ho tels
Bel-Age Ho tel, Los Angeles , CA
ITT Shera ton Hotels and Resorts (now Starwood Hotels & Resorts Worldwide)
Sheraton Plaza La Reina , Los Angeles, CA; Sheraton Santa Barbara. Santa Barbara. CA
-I -
12/3/2013
Rob He nderso n
Noteworthy Accompl ishments
Destination Hotels & Resorts , 2009-Presen t:
~ Regi ona l sales & marketing leadership and oversight for 2 Vatl hotels . the Vall Cascade Resort and Manor Vail Lodge , with $40
rrullion in annual revenue \ Wilh offices located in Vail and Denver, as we ll as Resort at Squaw Creel<, CA wilh $30 million In annual
revenues .
"" Approximately 30 nirecVindirect reports in.: group & leisure sales: revenue management reservation call center sales: marke Ung ;
public relatl ons ; sales IT solutions; conference & event services , and catering/spec ial e-vent sates .
..1. Collaborate with asset management teams and board or directors associated With each property.
oiL Buil t strategic partnerships with Kroenke Sports, Park Meadows Mall, We tl br ldge Athletic Corporation, Prestige Porsche-Audl.
• Launched 3 new properly websites 2009-presenl.
Mariner Consulti ng Projects , 2007-2009 :
.._ Effectively served as cons truction phase , pre-opening Director of Sales & Marketing for the all ·new VIceroy S"lowmass, CO ,
a Re tained on behalf of Lowe Enterpr ises , dba Destination Hotels & Resorts , f01 acquisition task Ioree and transition le~ership at the
Inn and Spa at Lorello, San ta Fe, NM and Sheraton Unfversat , Los Ange!e~. CA
• Successfu ll y recru ited sa les leadersh ip positron lot the Town or Showmass Viflage, CO .
.t Developed new 'Leonardo Media" video and photo montage for enlire DH & R portfolio , wllh transla Uons into eigh t language s.
Viceroy Snowmass , Pre-Open ing Initiatives:
.a. Developed comprehens rve collateJal brafld ing system, InclUding logos , video and photo assets
""' Developed website , e-commerce plan and CRM strategies .
-" Developed PR , sponsorships and promotions wilh local and international PR agencies
-4. Collaborated to create spa concept , culinary concepts for multiple ouUets, kids clltb . green meetings in itiatives, residence owners hi p
services and HOA rental management program .
Sheraton Unrversal Acqu isi tion :
""' Effeclively repositioned the hotel as the "Hotel of the Stars ' and executed a comprehensive launCh plan to communicate the new
market posllion and brand ing.
""' Branded and re-positioned new lifestyle lounge concept. rnenu and naming through aggressrve marketing and promotions plan
IL Identified significant market segmentatio n changes in order to drive Ictal revenue capture, growing rate , garner ing new
customers and reposit ioning the hotel.
ioAo Completed total redevelopmen t and launch of new website.
.J;. Completed extensive photo shoot and re-designed all assets With in photo archive .
Inn and Spa al Loretto Acquisi~on :
~ Branden and re-positioned new spa name through aggressive marketing and promotions plan.
,. Branded and re-positioned ne w restaurant co ncept. 'Lumlnaria" mdud ing menu deve lopment and aggressrve marketing and
promotions plan
.J. Authored 2008 bus iness and sates/m arketing plans .
• Implemented new business strategres , organ izational structure, decision-making processes aJld advanced IT solutions to enable
these objectives .
~ Collaborated with new ad agency to re-design marketing materials , website and creative advertising campaigns .
"' Redeployed team to achieve accelera ted demand growlll., primarily through d1recl sales , and strategic business par1ne~shi ps .
Sl. Regis Resort, Aspen , 2002-2007 :
~ Annual occupancy increased from 55% to 69 .8%; ADR increased from $3451o $44 5; RevPAR inc reased lrom $197to $33-9
and room revenue increased from $13 .9 m111ion to $18.8 million .
"" During 18-month. $37 million re novation and res toration project , achieved the highest competitive market share ratin.gs versus
the compe tition. of 33 Star wood Hotels wothln the southwes t region .
.L Successfully launched the first luxury, fractional residence for Starwood H ~ets & Resorts. the St. Regis Aspen Residence .
-4. Successfully launched the first-ever Remede Spa . a lul<urious 15,000 SF spa and fitness facUlty .
-' Mentored and promoted 12 internal candidates to management roles through effective lra fning , development and coaching
.._ Completed re-design of webs ~e. market in g collateral. Publ ic Relat ions process. and ptoducer1 new DVD and photo assets ,
-2-
12/3/2013
Rob Henderson
Garden of the Go(ls Club :
.&. Led sares and marketing team through new management take over and acquisl\ion pe riod allhis 50-year old exclusive, private
resort featuring luxury accommodations, 27 -hole golf course , and tennis club and spa facilities.
• Revamped and re-invigorated dub membersh ip guidelines , marketing plans and solicitation strategies for new membership ,
.a. Branded and re-positioned spa throllgh aggressive matlteting and promotions plan .
• Implemented new business strategies , organizat ional structure , decision-making processes and advanced IT solutions .
4. Achieved a profit for club ownership for the ftrstlime in over 20 years .
Vail Cascade Hote l & Spa :
• 5-year group backlog grew 20% in avera!Je rate ($235) and 30% in revenue ($3 .1 million).
~ Collaborated with team to create and launch Aria Spa, Vail's prem iere luxury spa facility, athlet ic club and spa .
• Collaborated with team to create and launch Chaps' Grill & Chophouse , Vafi's premiere , famfly ,style steak and chophouse •
.It Promoted in 200t to Director of Sales and Marketing at GCifden of the Gods Club as lhe result of exemplary performance.
Education
Bachelor of Arls -Economics
University of Colorado -Boulder
Organizational Involvement & Business Al liances
Board member. HSMAI. Denve r Chapter , 2008-2010
Board member,. Aspen Lodg ing Association . 2009-2010
Co ·cha lr. Aspen Chamber Resort Association , Marketing Advisory Committee . 2007-2009
Co -founder an d Chairman . Aspen Group Sales Alliance, 2005
Board Member-Destination Colorado. 1999-2002 . 2004-2006
Presiden t -Desti nation Colorado. 2002 · 2004
Membersh ips in Vail Valley Foundation and Vail Valley Partne rship
Memberships , past and/or present In PCMA · HSMAI -ASAE -MPI
American Express Fine Hotels & Resorts
Associated Luxury Hotels International
The Leading Hotels of the World
Small Lwcury Hotels & Resorts
Signature Ho tels & Resorts
Prefened Hotels & Resorts
Relais & Chateaux
Vlrtuoso
Personal DNA
Bo rn in Olympia, Wash ington
Former residences in Californ ia, Texas, Toronto and several Colorado ski \owns
Have traveJed extensively throughoul North America
Enjoy competitive team sports . Favorite teams are : Denve ( Broncos : CU Buffs : LA Lakers , and NY Yankees
Curre ntly resid ing in Castle Pines , Colorado
Married sixteen years lo wire , Diane
"Two cl'lil dren . Heidi age 14 and Just in age 13
Passions
Enjoy ski ing , hiking , cycling . golf , playing guitar and spending lime with Maggie . our yellow Labrador Retriever
-J.
12/3/2013
Paul M. Hogan, II
1280 No rth Frontage Rd.
Vail, CO 81657
413·695-6393
mrpaulhogan@gmail .com
November 18, 2013
Va il Town Council
Attn : Tammy Nage l, Acting Town Clerk
75 South Frontage Road
Va il, co 81657
Dear Vail Tow n Counci l,
I am writing to express my interest in joining the board of the Vail Commission on Special Events.
current ly serve on the board of directors and as vice president of regulatory compliance for a small off
company in New York State. I have also formerly served as the chairman of Widener University's
Student Governments Finance Committee, distributing university funds to several student clubs and
organizatl ohs .
My interest in this position touches several aspect s of who I am in important ways, and I feel it is a good
fit professionally and resona tes w ith my personality. Vail is the first commun'l ty I have been at home in
since my childhood. Civic leadership and responsibility are very important to me. We are a comm unity.
Decisions, appropriations. and poli cies matter. They affect lives . MV goal l s to make good decisions with
a unique perspective , I was educated In enttepreneurship at Babson College, and I have spent a fair
atnount of time living abroad, most r ec ently in Sao Paulo , Brazil. I currently work for Vail Resorts as a
Portuguese speaking ski and snowboard instructor, as Brazil has grown to become VR's largest
international market.
Jam fortunate to have spent time with a variety of cu l tures, iAcome levels, ages, races and ideologies.
This has taught n1e to care for everyone. While the appropriation of funds certainly has measurable
financial outcomes, it also haS' a critical social impact. While ROI, Porters 5 forces, SWOT analysis, and
weighted average yield to maturity are all important, J feel that they are all merely tools to help us
promote economic growth, be i ng further distilled down to peopl e, their happiness, productivity and
wel l -being . Our community has a very unique reputation, nationally and internatJonally. The t~bllity to
protect our fi nancial position (measured in dollars), enh~nces our well-being (measured in smiles). and
be the best place on earth to live depends on our elected officials and their appointees. I, therefore,
respectfully req uest the opportunity to be a part of this process .
Si ncerely,
' ..
I
Pau l M. Hog<tO (II
12/3/2013
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f\AAsr EPS
I '8LLEPY
November 21. 20 13
Vnil Town Council
75 South 1-ronwg~ Rll<i d
Vail, Colorado ~1657
1\l!ention: Tammy Nf!g.:l
Acting 1\l\vn Ckrk
RC: Co mmission on Spl'~."ial I ve nt-; R11 :m1 Appnull m ~r \,
DearTown Council :
lt is a plee~sure ser vi ng on the Commi .:-:;ion ors r~cial ~ \1.111:-.. ll ll~ "''tJ id h~: Ill) rourih
consecutive tcm1. r arn exdtcd to work with such a CP f h:~h o r !tl l\1." !!•P UI' I ''ouiJ lik e the
opportunity to conri nue that \Hirk and he n.:-nppnl ntcd . I h.: "''!-~ ('"' thl· t "~l -hn s made; owr
rhe last 6 ~cars ht~s been gruti{' ing. I hL·l Sl: hu:-ali~nctlt ht.:lll'-.:1 ,~·=--'''tlr rllc VL~IO/\C and the
ERC and works hand in hand to ck\<.~k tht' Vai1B ra 11J th rnu cli {!\\:nb. ll:tvi ng a council
member silling in as an adv i ... ur lli.l~ hccn a g reat u~"~."t in th~: a li~rllll\.'nt '' ith Cvunl;il' s dircc1i0n.
With all commillL'l'·~ "·ml..inJ.! lll !,!~lh~."r it ha~ e n t~hkd th e ('~I hJ lW H lill'v •• trd '"orkin:; wi th
current evl!nt producl·r~ aml l,)ok i n:! fo r mor~ 1..:\)lli~ c\'Cill' h \ hdp ddi 11 ~· the V ai ll!r::~nd.
I am still an nct ive member 011 Vail's J·.c0nc11ntl' i \d\ hnr~ l l 'lllll'i l. \ :.il \'nlley P3nncrship and
tlw Mc ndo "v Drive Ou~i n..!~:; P~rt l h!l'~hip .
As t1 Direct or0f three gallerics in Vail. I ~1111St .;kn l l~ gi,~· '' •.11'1 • 1 ..: :1n11..:s a11cl !'lu Jd r;tiscrs tn
he lp improve Lhe qunlity of l i ti: tbr others and our cornmu!li r~. I p.1 n ~~p J!\.' in .. ,.,hat'!'. ~utn g on
in Vail'', I have a pus:-.iona tl! Sl.!nst: of L'Ommunity and pr1 k .' 1 ~..:l·ir1. \'.d llkvld«>p quulity evc-m s
fur res id ent s and glll'Sh at a '"'orld cl as s l e\'el .
!thank you for your co nsickratiun s;nweJk]--
u' n .I K und oll'
M ;;~q~rs ( i:-~llery Va1
Galeric /u):!cr Y01i l
Gin Singleton <1all t't')'
Rc~idcnt
12/3/2013
Brooke Macke
PO Box 523
Eagle, CO 81631
970.75 4 .3032
brooke.macke@yahoo.com
November 22, 2013
To the Vail Town Council:
I am wri ting to expre ss my sincere interest in serving on the Town of Vail's Commission on Special
Events (CSE) Board .
Living in the valley for eight years now, I have developed a true passion for the success and vitality of
our community. I currently 1ive in Eagle, but work in Vail, and wear the hat of Marketing Manager for
Vail Mountain, In thts role, I manage a st rategic local and national offline marketing plan, including
placing various mediums of upsell, managing the Vail brand and plan ning and executing our signature
events like Snow Daze, Burton US Open Snowboarding Championships and Spring Back to Vail.
Prev ious to this role, I held the position of Director of Commun ications for Eagle County Schools, where I
oversaw the design and development of advertisements, newsletters and other collateral, maintained
positive working relationships with media, key business. constituents, non-profi ts, parents and
community members, and coordinated several opportunities for parents and community members to
get invo lved in our schools.
The Commission on Special Events Board has done a tremendous job of bringing events to Vail that span
a broad spectrum, from cult ural to athletic to cullnary. r would be honored to continue to build t:Jpon the
strong foundation of events that the CSE has brought to Vail and rema i n committed to the successful
evolution of these events. As a member of the Vail Resorts team, I realize there may be some instances
when conflicts of interest could arise and l would refrain from voting on !'hose particular topics .
From my extensive event experience and keen sensitivity towards marketing objectives to my dedfcation
to the contjnued success of events in the valley and enthusiasm for our communities, I believe I would
bring positive synergy between town and n)ountaln serving on the CSE board. Please do not hesitate to
contact me w ith any questions. I look forward to hearing from you ~oon .
Brooke Macke
12/3/2013
...
O OJL.:CTIVF.
EDLICHION
f.)WJ:. R I F.NC E
BROOK E MACKE
• flll(!t lKf MA rt>fl£ \'.\H ('IQ C"r1 M'
• 1424 M UN r r.Q MEUII:' (llcCI.E • I'U 1\0X ;23 • E .I G LE . C O ~11.11 · 30 J S34 11:!99 •
To obt:u.n s pos.toon 1.n rJ11: llR:l of marketing or public relaoons wtrJl an mnuvauv~ organu~uon that wul .1!1ow mt
the: oppor!Uitll)' 10 appfy my Slra legic. communi(auon skill~. rreattve apurude nnd ~olutions-one.nted Lhinking .
August ::!000-M:~y 2004 University of Colorado at Boulder
·:· Bllchelor of Sctencc. 13u~me~s :\drncrustr3tmn Concemra uon Ul ~b r·kd.i.n~
AuS'cs1 2012· Pres en r
MarluliiiJ. M<~mlJ,IW
V"il Reso rt s
Boulder. CO
Vat!, CO
•:• Mana~c a srratC!;'lC local and nauo nal IJHlJn<' mark~rin.g plan wcth the tto~J of dnving skie r \'l~it s , Ul crtJsing
r~v~nue for Slu & St~owboa r d Schoo) :~nd rood & neve rage, and upholding the inregriry of the \'a•l brand
•!• Orf!Sru:ze-a1ld coordl.nare th~ phann.ing ~nd txcc urjon of signarure sp~c•~l t-vents Lke Sno''' D:tze, 13unon l iS
Op.:n Snowbo:Hdlng Champ1omlups and Spn.ng lt1ck to V31 l
•:• Over.:c~ rlw Conc1erge Progrllm, 11n LniOaove Ln pla ce 10 rlevrJop ~nd rr.:uql!l.Ln '' p051Uve te}aoonsh.Jp With our
Jodg10g p~r!Jl ers and rCW3rd key COnttergc fo r boo~ng CCStn•iiU<'IIS 1hrougn OUr V:ICir)ll $ lines of bUSIM~S.
February 2006-i\ugus t 2012
Dirwtor q( CotJIIIJIIIJimtii)J/i
Eagle County Schools E11gle, CO
•:• Directed 1J1c des1gn, devclopmenr and roniM I of external comnii1!\JC3tlons m th ~ form of adv~rnsements (Jmnr,
r~dic:• ;lnd tdcVI$1011.), .n~rker\nA coUarerAl (hrorhmrs, new~l entr~) nnd onLJ1C' pre,;ence (website, P'?ccbook Jnd
T\\'ltter).
•:· Developed and m:unt:uned ;1 posnivc worktng rdaoonslup with mlt:mal ~nd extt:rnol11uwence ~, mdudlng mcili:1,
kr\ bus1nc:s~ consnru~n t ~ ~nn non -profi1s, p~ren1s ann rommunH)' me mbc~.
•:• Rcpre,;l'nled tht Dismc.:l l!l desrgn~ted c:ommurury funcuOn $ JnJ coonl.tn:~te efforcs 10 inform, relrull, ;~nd
promote pilrtnt3l. bu~ine ss and conuuurul)• uwolveme.nt in Eagle County Schools.
•,• Created ;1 'C•>tnnucment 10 CuslOm er Servrce' Program 10 or der to d~fu 1e s tand;Hds. develop ex~Ct:attons for
pr.!CfiCC' .1nd cre~IC bU )'·in from res cmplO)'Cr5 111 order. tO t:5t ahb sh 3r\ Org',101Z :I !IQOaJ Culturt of tU StOmer
5erv1Ce ..
NPVembcr ~ooc,. Fc:bn•ary ~noo
lt"~lrt'JJ'
Los Amigos
·:• Coordinated s pee r ~! promooons ~nd orgaruzed soct.d evl'nls
•:• lmplemcntcd s upe nor customer sen·1ce skill s.
•:• Utilized guc:nli.:.-nurkeung 1:1cncs 10 mcrGa~e b.lt and rest~ur:1nr ~menna11c e..
November ::!00-1-:!005 Weyforth-Haas Marketing
f>mJt•·t Cnonti11ator, M,1riu r Pl01min,~
Vail, CO
Overland Park. KS
•:• Conducu~d $CCC\ncl.lrr rrseMch and ~rnthe ~rzed d11r:1 ior new husi11ess puches. profi.lUlg prunary compeuror~, and
potennal m.Hktr enrr:1ncc.
•:· i\·hnug.:d el:tenm·e nerwork of conmct tran scabers and supported the Research Dcparunc111 in a ''~nery of
lughly-prOtil.lble accotUl l~. cncludlng CaterpiU~J, Deere, Goodyear, and F'rcighthner.
•:• Recnuted .1nn uctt<n1ewed srudy c~ncLd~res for le1de r.£ 1.n Lhe u>~nspona 00:1 u1du~r.r)'.
12/3/2013
LE.\ DER$1-I J P
. \BII.ITIFS
•!• EducJrtOn Foumbtion oi Eagle County (F.FEq Board member.
•!• T:asre of\' .u.J :\•l:lrketing Cumrrurte<' member.
·:· Pas1 Edwards Rotary Club member.
•!• Past \X 'o::slcrn ...S iopl' V1ce. P rcsadtnc for Colondo School Puh uc Rebllons. A~soc a aoon, an OJ!pru2aMn
comrruntd 10 spealo.ng \V1th one clear voacc on kt•y cduclnon t">>ues ;and influcucing educ:nio11 11.-:adcrs ro \':llue
and prACUGc !.trategaccommunJc:tUons. 1\tcentl)' helped rtdesagn d1e COSPR.\ website on a Drup~l pln rforrn
•!• r~\51 Tc:achmg .\ssOCIIllt: Il l the 1Jruver~try of Colo r:alo :11 ~oulder for 'Profiles U\ r\mencan Enrerprm:.'
Extensivclr researched, wrorc, and ~:dired m:llcna l for a textbook that was published and utilized h)' students ut
the f:1U of 2002. Independen tly iMtrucrt·d 2J srudtnts and prodltctd :1 numbe r of ultcracuw presenraoons snd
les>(ln plan> [mer·Jcted \Vt:tkl y ,.,t.h CEO's from Po mane )00 comp>~n&es .
-----------------------------------------------------------------------Energeuc, lugh ly-morwated and c-om.mirred to coUaborao,,e teamwork. Pos~t!SS suong commurucotion sluU~. u well
as modem rely fluent r.n Sp Jm .•h . l)edicJlted •. ri$pOo>lblc-:1r1d res ulr -orienred. P roficrenl \lllth a nner:y of conremporJry
co mputer .rppLc;won~. uteluding Adohe CrelUVC' Sui te.s, i\lic rosoft Office., socr~l mrd r ~. SPSS ~d basrc content
man3gemc:n t srstems .
12/3/2013
November 26, 2013
Dear Vail Town Council Members,
First of all, thank you for your sen.:ice to our wonderful community.
This is my letter of interest to serve on your Commission on Special Events (CSE) for the Town of Vail.
I have been a Vail valley resident for 26 years. My husband Matt and I are co-owners of two Vail village
restaurants, Sweet Basil and Mountain Standard, and .( am also currently employed at the restaurants as
their Marketing Director.
My past employment and volunteer positions make me a perfect candidate for sitting on the CSE. The
extensive experience I've gained leading and managing special events within ot.tr valley, gives me a
unique insight into what makes events successful. My work with the Lamb Cook-Off, as well as in our
Vail village restaurants, also gives me an insi de perspective. I know firsthand what is asked of
restaurants for F&B special events-which most of the time is worth the time and effort. Being part of
the Vail restaurant group keeps my finger on the pulse of our community of restaurants within Vail and
Lions head.
This mix of event experience and restaurant knowledge, I believe, makes me an ideal candidate as a
member on your Commission on Spe~ial Events. Please find my resume attached and I look forward to
answering any questions you may have next week. Thank you for your consideration.
J.ana M rgan
janamo gan@comcast.net
970.331.5262
12/3/2013
,.
.)ana Morgan
970.926.8245 janamorgan@comcastnet 970.331.5262
Accomplished and results-driven Marketing Director and Even't Manager wjth solid experience
generating revenue and support for local non-profit and for-profit organizations.
AREAS OF EXPERTISE
• Motivational Leadership • Sponsorship and Donation Recruiting • Event Branding and Promotion
• Volunteer Organization • Database Building and Maintenance • Wide Spectrum of Community Connections
• EffectiVe Communication • Silent, Live and Online Auctions • Press Releases and Media Relations
• Strong Computer Skills • Event Registrations and Check Outs • Social Networking
SELECTED ACHIEVEMENTS
EAGLE COUNTY CHARTER ACADEMY 2008 -2013
Financial Assistant, Parent Guild President, Fundralsing Director
·• Maintained confidentiality while managing the school's $350,000+ annual family donations ('08-'10)
• Solicited local and national donations for fundraislng events, raising on average $150,000/year net.
• Organized in-coming reven~e. donations, volunteers, reg istration and check out for fundrai~rs .
Created the first e-l)ewsletter streamlining the school's communication to the parent population.
MANNERS MATTER, INC 2008 • 2012
Founder and President
·• Created a local manners and etiquette company teaching children age's 5-12 everyday manners and etiquette
• Develop class structure, content and trained employees to execute private 'classes.
THE TASTE OF VAIL 1995-present
· Volunteer, Consultant and Individual Event Director
• Co-created the Colorado Lamb Cookoff as a new event in 2004 -grossing over $42,000 in 2013.
• Individual event director (volunteer) for the Lamb Cook-off event (1994 -present).
• Obtained and organized sponsors including 2,500 pounds of donatoo lamb from the American· Lamb Board.
• Managed on-site ticket sales and directed a team of volunteers to seamlessly sell 20,000 tickets In 3 hours.
COLORADO PARENTS OF MULTIPLES CONVENTION 2007-2008
Lead a team of volunteers to organize and execute the 3!fh annual Colorado Parents of Multiples state convention,
bringing it to Vail for the first time in convention history.
Chairman
• Doubled attendance from previous year's convention through PR, blast emails and programming.
• Developed and implemented fundraising efforts to keep registratron costs affordable for attendees.
• 'Designed and implemented full branding of convention including logo , flyers, goodie bags pins and programs .
• Raised scholarship money for low income parents to attend convention .
PROFESSIONAL EXPERIENCE
VAIL RESORTS 1987 -present
Special Events Coordinator . 2003 -present
Manage VIP tents for the American Ski.Ciassic at Golden Peak
General Manager Group Sales and Services 1995-2003
Successfully developed innovative sales snd marketing techniques to increase group business on Vail Mountain.
• Trained and motivated team of account managers to sell, coordinate and execute successful ·events on Vail
Mountai n. Personally sold and handled the coordination of high profile events. .
• Increased group sales within six· departments on Vail Mountain -food and beverage, ski school, adventure
ridge, race, rentals and lift tickets from $234,000 in 1995 to $1.4 million in 2003 .
Senior Producer and Director KVBA-TV8 1990-1995
Effectively coordinated j n house production of commercials. Simultaneously directed 10 staff in their pos;tions to
create a 3-hour live morning show "Good Morning Vair.
12/3/2013
PROFESSIONAL EXPERIENCE. (cont)
SWEET BASIL AND MOUNTAIN STANDARD RESTAURANTS 2004-present
Execute all PR and Marketing needs for both restaurants.
Marketing Director .
• Write 10-12 press releases annually achieving an 8JOk publication rate including a Food Network appearance.
Brand and promote speciaL even ts .
• Oversee all social media.
Maintain both websites and &-newsletters
VAIL VALLEY WINE AUCTION 2005 -2006
Successfully ran tnis annual charity event raising $106,000 in education scholarships through CMC and Rotary.
Executive Director
Led'monthly Board of Directors meetings.
• Orchestrated a team of volunteers in their responsibilities before and during the event.
• Designed and implemented full branding of event including logo, posters. ads and apparel.
• Obtained donations from wineries for live auction items and wine donations for the dinner.
• Built and maintained complete database of wineries and event patrons tie<l into mail merge for mass mailings.
Managed silent and live auction teams.
EDUCATION AND ON-GOING PROFESSIONAL DEVELOPMENT
Bachelor of Arts, Stephen& Collage, C'Oiumbia, MO
Communication Media with a minor in Marketing
Richmond College , London , England
International studies in Law, Politics, Arl and History
2015 World Championships, Awards and Ceremonies Committee
E;tiquette Moms, Certified Children's Etiquette Instructor (ag~ 3-12)
Emily Post Institute, Certified Trainer
Vall Valley Foundation, Social Volunteer
Vall Valley Wine Auction. Board Member
Eagle County Mothers of Multiples, Board Member and
Vice President ('05 -'06) and President ('07 -'08)
Dale Carnegie Training, Trainer
Vail Valley Charitable Fund, Board Member
Hospitality Sale& and Marketing Assoclatipn International (HSMAI)
Education Director ('97-'98) and President ('99-'01)
Dale Carnegie Training, Graduate and Trainer ·
1986
1985
2013 -present
2008 -present
2007 -present
198tJ -present
2005-2007
2003-2009
1999
1996 -1998
1995-2003
1987 and 1988
12/3/2013
Tammy Nagel
From:
Sent :
To:
Subject :
Attachments :
Dear Tammy.
snchaney@gmail.com on behalf of Sounia Nejad Chaney <sounia@chainlink.com>
Tuesday, November 19. 2013 7:29 PM
Tammy Nagel
Town of Vail -Commission on Specia l Events
Sounia Nejad Chaney Resume.DOC (2).pdf
lt was a pleasure working with you during the past few months on the Town of Vail Council electi ons. I truly
appreciate your guidance and suppo rt throughout lhe entire process.
1 am now reachi ng ou t to you to express my inte res t in se rving on the Commission on Special Events.
I have attac hed my resume and will be happy to provide any additional informa ti on th at may be needed .
Thanks in advance tor your considera ti on!
Sounia
(970)393-3546
i5tf1-
______ 3~3 . ~.S'f'l ~ ~
A pplications for Board Vacancies
10/24/201)
i hl' row11 ol Vet•' ·~ st!cltmq comm~>ntty members ta ''I VOl ::dnC•~S on two <.lt-ren oo.uds. Opertl nQS c~1q on tne Va 11 Co mm.~slon o n 5pec•al
I •11 arullh-: Vdil Local t-larket•nc, O •~tr 1ct i\c.lv •sc.rv Courc1l Apphcal10ns lor the vclCd ll Cn~~ .,,e due to tHe town lw ~ n .m Nov 26 Tne Va I
n i"Unc: 1 •mil c:onouct •ntervtc.Ns ounno 1ts wo·l.. ... c~s •on on Dec J. With ;IPO<llntrnents to follow i'lt ts evening meet,ng. Se~ leiters ol
111" ,t cf10 e~r"rtellte tn \l.iJtl Town Counctl, Attn. Ta 'lvny Nagel, Actin g To.vn Clerk , 75 S l'rontaQ" Ad. Vai l. CO 81657, or e ·mail
I l tn lt · ~l!I I JOV.C o m A deSC'IpliOn of ~·..,en o r the OO illdS IS as (OII UW$'
C.u tllm issl on on Special Events (CSEJ
I • ~ ,,., • ''" c:. CAISI 011 L~ CS J. AppliG<Jn ts '"1st ,• a oes den t, :;ro tlcrtv owner, c us1nc ss owner, or employ~c WltllH1 111e Town of vao l Tne
, t , ., t11e '""' m . mber~ sha ol tJc for two yeo1~ an<l end ort Oct 31 , 10 15 Out•cs of tnc seven-mcmocr CS E on cluoe c.r eatlrog . rund•n'J c1nd
~~ " ~pctta l ~~~~~r'lls fo1 the r o wn o l Villi: evatull(l ng cvl'nt applications a no ~vent success; s~ob·mttutQ an annuill ltudgel ror opcr.:tttons and
•· nts. coordlnilllnrt the co m nun•tv c ... l cncM ro r s~cla l t ven ts, ev aluatln Q il'ld l.''(e<..J l I'll cont1·acts for spettal ev~nts; and dll oth••r runct'v n~
1 . , rc teo by tl1e Towr-CoutKII H1e C':>t :yn1 cntty neets '" tile rnorn 1ng on the IHSI WCd11P.Sda v or each mQntl) '"the Va 11 Town Counr11
• 1 •m"e,.... AOCi otl:>nal SrJ•'(I~I mcoetonQs 1nnv oe scheduled lntcrm ttP.ntiY t hro ... Jh011t th!• ve.:~r .
-5 ee more at:
http://va llgov.co m/release.asp?nr id= 7914&type=O#sthash. 78rqYs4g .dpuf
12/3/2013
Sounia Nejad Chaney
~UO\nlOI'')'
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12/3/2013
Tammy Nagel
From:
Sent :
To:
Subject:
Atta~hrnents ;
Kim Newbury <kimnewbury@gmail.com>
Wednesday, November 13, 2013 9:44 AM
Tammy Nage r
Application for CSE
CSE Application 2013 .pdr
Hi Tammy! Please find anached my lener/upplication fora sea t on the Commi::.-sio n on Special Even ts. I will
look torward to speaking with the Town Council on December 3rd!
Kim Newbu ry
970-390-8388
12/3/2013
November 6, 2013
Va jl Town Counci l
75 S. Frontage Rd
Vatl , CO 81657
RE : Application for appointment to the Commis~ion on Special Events
Dear Mr. Mayor and Members ofTown Council :
Plea se cons i der this lerter my application for a position on the Commission on Speci al Events. As you
know, I have a kee n i nterest in contri buting to the Va i l community through service o n Boards and/or
Comm iss i on s (some may even say I'm a glutton for pun i shment!). I strongly believe that the CSE
be nefit s from a hav 1ng represent ation from the lodg1ng comm un i ty , and w•th my exper ience In both Vail
and down ·valley lodging I think I would br i ng a good perspective to the group. I w i ll look forward to
speaking wtth you a bout my qualifications at your December 3'd meeting.
Sincerely,
Kim Newbury
2477 Garm isch Drive, UnitE
Vail, CO 81657
970 -390 ·8388
k1mnewbury@gmall.com
12/3/2013
2195 Chnmoni..>: Lam 114, llail, CO ,q/657
970-JJ/.9757 gtorruiwai/l&om•n.•/.,,.1
Tammy Nagel
Town of Vail
75 S. Frontage Road
Vail, CO 81657
Thursday, Novrmber 14, 2013
Dear Tammy,
I am hoping 10 be considered as a c;"tnt.lidatC:' for the Com mince for Special Events for the Town of V<Jil , I ilffi
in tere$1Cd in becoming more 1•wolvf'd and giving back to my community.
I have lived in !he Town or Vail for 19 years and I am currentl y raising my IWo children George and Henry ln
1he community w ith my husband, Geordy Ogden. For the P•JSI fovr years, I have been ac.:tive in fundraising and
events for Children's Garden of learning and Red Sandstone Elementary Sch ool, where I ilrn the current
Presidenl of the Parenl Teacher Org.lniz•-.lion .
In 1998, I was hired by Va i l f{esons Incorporated i n lhe Beaver Creek Group Sales and Services departmcn\ to
ass i st with the 1 999 World Cup Championshi ps . In my 1irne i n Beaver Creek, I sold and coordinated weddings
;tnd corporate groups such as American hpr~s. Goldm<~n Sachs and Credit Su isse . I was also fonunate enough
to coordin alc ,md serv ice evenls fo r the honl!~owners assoc ialed with the Beaver Creek Club, the Arrowhead
Alpine C lub and the Bachelor G ulch Club events.
In 2003, I was promoted to the General Manager of Vail Group Sales anti SeMce within the umbrella of Vail
Resorts Incorporated. I was fortunate to work under the Director of Marketing, fan A11hur, to help plan tilt: first
Spring Back to Vail w i th Snoop Dogg. During my time working i n Vail, I wOrked closely wilh the Vail Valley
Founda tion, Go Highline, the Vail nlrn h~tiva l and Taste of Vail.
In 2006, 1 gave b i r1h to my first son, George wlth rny second son, 1-tenry 5()00 after in 2007 and cha•1ged 111y
focus to my family . Bc<.:<Jusc we ilre fortunate enough to call Vail our home, we havt> lleen ilble lo participate
and enjoy many great events in Va i l. Our s!Jiilmers have l>cen filled with the Vail farmer's Market, Oktoberfest,
The Arts Festival, Rravo1 'rhe Vaillntcrnalional Oilnce feslival and the Go Pro Games. Our w l ntcrsilre filled
gre:~l times on the n1ou n 1arn, Snow D ate, Sp r fng Ba ck to V ail, The Vail Film Festival and Taste of Vail and most
recently the Ounon U.S. Open .
In !he IU11.1 re, I wourd love the opponunil)' to be pan of tht> committee that i s responsible for ke(>j)ing Vall busy
with evenls with br1ng tourists ,Hld locals in to town 1.0 enjoy ond celei.J1ate this magical pi,1Ce.that we are
lortuntltt' enough to call home.
Sin ce rely yours,
12/3/2013
Margaret Ogden
2195 Chamonix Lane #4
Vail, CO, 81657
970-331-9757
georgeivvail@comcast.net
Professional Experience
RED SANDSTONE ELEMENTARY SCHOOL, Vail, CO
President Parent Teacher Or~njzatjon. May 2013-present
• Manage and motivate the parents and teachers of the school to provide the best
possible educational experience for the children.
• Led a renovation of the school library.
VAIL RESORTS INC., Broomfield, CO
General Manager Vail Group Sales and Services, Sep 2003-May 2006
• Managed a staff of account managers and an administrative assistant to execute
weddings and corpo rate events on Vail Mountain.
• Reviewed financial statements, sales and activity rep orts, and other performance
data to measure productivity and goa l achievement.
VAIL RESORTS rNC., Broomfield, CO
Account Manager Beaver Creek Group Sales and Servi~s. May 1998 -Sep 2003
• Serviced corporate and wedding groups in Beaver Creek Resort for Vall Resorts
Incorporated owned properties.
SWEET BASIL RESTAURANT, Vail, CO
~May 1994-May 1998
VAIL SPA, Vail, Colorado
Front Desk Agent, Sep 1994-Apr 1995
• Make and confirm reservations.
• Greet, register, and assign rooms to guests of the property
JUNIPER RESTAURANT , Edwards, Colorado
Server. May 2002-Oct 2002
Education
University of Colorado at Denver,
Bachelors of Arts in History -1994
Additional Skills
• Collaborator
• Communication
• Fundraising
• Delegation
• Mu ltitasking
12/3/2013
November 20, 2013
Ms. Tammy Nagel
Town of Vail
75 South Frontage Road
Vail, co 81657
Dear Tammy,
I am writing you as a refere nce for Meg Ogden, who is applying for a position on the Town of Vall Special Events
Commission. I wholeheartedly recommend her based on various experiences I have working with her over the
years.
I first met Meg in the mid-1990's when she was working for Vall Resorts Group Services. I was ru nning the Vall
Valley Foundation First Light, First Tracks program, and she was my point of contact. I found Meg to be friendly,
professi onal, courteous, and really just an exemplary employee. We were both young and shared an enthusiasm
for living in VaiL To this day, she remains Invo lved with the Foundation, particularly With the Vail International
Dance Festival.
In a small town as ours, I then saw Meg arou nd town frequently and always admired her involvement In our
community and her engagement w l th friends and ne i ghbors. The next chapter of our lives, motherhood, took
para ll el courses as we both started our families at the same t ime i n 2006 . We continued similar paths In raising
our families, sending our children to Children's Garden of Learning in Vail. Meg was a standout volunteer parent,
dedicating her time to the preschool, and In turn, for the families of our community.
Now I have the great honor to work with Meg as a parent at Red Sands to he Elementary School. Her enthusiasm,
energy and support for Vail's only pUblic school i s unmatched . As President of our PTA, she displays leadership
and has a belief that anything is possible tor our school. She spearheads fundraising efforts, teacher appreciation,
and parent communication in a very diplomatic manner which is in clusive of our diverse population.
All of these ach i evements speak for themselves and are a reflect ion of her broad skill set. But what is most
im pressive about Meg is her passion for our community. She and her husband have chosen not only to live in the
Town of Vail, but to be involved in the community. She is among the next generation of leaders who, in my
op i nion, will respect the le gacy of the residents in the first SO years, and will build on that to drive a course that
continues to solidify VaiYs status of a very special, world-class community.
Since rely,
Ti na Vardaman
PO Box 181, Vail CO 81658
tva rdaman @vv f.org
12/3/2013
Tammy Nagel
Town of Vail
75 S Frontage Rd
Vail. CO 81657
Dear Tammy and Council,
ram writing this letter in support of Meg Ogden as one of the CSE candidates.
l feel from my time as an event Director and CSE funds receiver, her insight to the
entire Town of Vail and the business community would be a welcome asset to the
group.
Her background has been in event planning. She lives in Vail and participates in
most of the events that occur in Vail. Vail is a community that needs the support of
the families that live here, the businesses, lodgi ng, and restaurant communities.
Meg has the knowledge that events that are coming into town need to be a part of
the Va il brand and create a strong ROI. She understands that more money is spent
the longer the guests stay in Vail. Her work with Vail Resorts has given her
knowledge of events and guests that would be an accolade for the CSE . The time she
has spent working with a team and collaborating with many individuals, gives her
the tools to work with the individuals on the CSE board.
Meg has taken over the Red Sandstone PTO in a time of HUGE budget constraints.
She h as worked with a team to raise money, fund teachers and continue the quality
programming that Red Sandstone is known for. This commitment to our future
makes her a leader that the Town should consider s trongly.
Plea se feel free to contact me w1th any questions.
Thank you
Q.zil~r
Director, Taste of Vail
Director, Vail Fanners' Ma rket and Art Show
Parent
12/3/2013
Town of Vail
75 5. Frontage Road
Vai l, CO 81657
Vail Town Council Members,
It is w i th great pleasure that I offer this recommendation for Meg Ogden to serve on the Commissi on on
Special Events on behalf of the Town of Vail.
I have personally known and worked with Meg in a variety of endeavors for a number of years ana
highly recommend her for the open position on the Commission on Special Events. Meg has a strong
background in event sales and operations through her work experience at Beaver Creek and Vail
Mountain. Her collaborative nature and ability to understand both the logistics of an event and the
positive impacts of events i s a strong benefit to her candidacy.
Meg also has a strong understanding or the strategic need to drive destination overnight visitors
balanced with the c.ommunity needs of the Town of Vail. A5 a parent of two children being raised in Vail,
Meg understa nds the community and would bring a valuable and underrepresented voice to the CSE .
In addition to her event management experience, Meg will bring fresh perspective to the CSE . I have
found her to be hard working, professional and understanding of how to work with (and on} a volunteer
board.
In closing, I encourage the Vail Town Council to select Meg Ogden to the CSE. Please do not hesitate to
contact me with any questions you may have.
Thank you.
Chris Romer
President/CEO
Vail Valley Partnership
(970) 477-4016
cromer@visitvailvalley.com
PO Box 1130, Vail, CO 81658
www. visitvoi/va/ley.com
12/3/2013
November 20, 2013
Ms. Tammy Nagel
Town of Vail
75 South Frontage Road
Vall, CO 81657
Dear Tammy,
I am writing you as a reference for Meg Ogden, who is applying for a position on the Town of Vail Special Events
Commission. I wholeheartedly recommend her based on various experiences I have working with her over the
years.
f first met Meg in the mid-1990's when she was working for Vail Resorts Group Services. I was running the Vail
Valley Foundation Fi rst light, First Tracks program, and she was my point of contacL I found Meg to be friendly,
professional, courteo us, and really just an exemplary employee. We were both young and shared an enthusiasm
for living in Vail. To this day, she remains involved with the Foundation, particularly with the Vail International
Dance Fes tival.
In a small town as ours, I then saw Meg around town frequently and always admired her involvement In our
community and her engagement with friends and neighbors . The next chapter of our lives, motherhood, took
parallel courses as we both started our fami lies at the same time in 2006. We continued similar paths in raising
our families, sending our children to Children's Garden of learning in Vail. Meg was a standout volunteer parent
dedicating her time to the preschool, and in turn, for the families o f our community.
Now 1 have the great honor to work with Meg as a parent at Red Sandstone Elementary School. Her enthusiasm,.
energy and support for Vail's only public school is unmatched. As President of our PTA, she displays leadership
and has a belief that anything is possible for our school. She spearheads fund raising efforts, teacher appreciation,
and parent communication in a very diplomatic manner which is inclusive of our diverse population .
All of these achievements speak for themselves and are a reflection of her broad skill set. But what is most
impressive about Meg ls her pass ion for our community. She and her husband have chosen not only to live in the
Town of Vail, but to be involved in the community. She is among the next generation of leaders who, in my
opinion, will respect the legacy of the residents in the first 50 years, and will build on that to drive a co\,lrse that
co ntinues to solidify Vail's status of a very special, world-class community.
Sincerely,
TiA1.ct-Vct.r~
Tina Vardaman
PO Box 181, Vail CO 81658
tvardaman@wf.org
12/3/2013
Vail Town Council
The Vail Commission on Special Events
Attn : Tammy Nage l, Acting Town Clerk
75 South Frontage Road
Vail, CO 81657
12/3/2013
Vail Town Council,
I am interested in serving on the board responsible for Special Events in Vail.
Our town has done a good job of creating events that interest a variety of guests to
come visit when they might not otherwise have considered being here.
My perspective is not unlike anyone else who has spent 18 years in the valley.
I continue to work with guests and locals, who have an interest in the quality of
activities in th is valley.
Years ago, I Invited a new organization to hold some of their events on the property
where I was managing the comme rcial and homeowner's properties. My boss was
not exactly thrilled with my generosity beca use there was no money in the deal. But
I felt strongly abo ut the importan ce of this event to o ur comm un ity. The Vail
Mountains Games are now a huge draw, and a very special event that kicks-off our
"warm season" events.
I'm proud to have been a part of the start-up process of this event, and I would like
to be a part of future draws to Vail.
Our ski mountain speaks for itself. But the reason that we live here is still a secret to
too many outsiders. I don't want to ruin the intimacy that we appreciate in Vail.
Instead, I want to be a part of the community that showcases our finest qualities so
that like-minded guests continue to contribute to our well being.
Compassion is an important element of serving on any public board . I like to think
that I am able to understand the viewpoint of each party's perspective , so that I can
come up with a solution that satisfies most of the interests at hand.
My resume is diverse. It reflects my life in a resort community where I am
constantly redefining myself in order to continue to call Vail my home.
Honestly, my most rewarding positions have been those that kept my finger on the
pulse of events in our commu nity.
If I am the r ight personality to join the other members of this Special Events team, f
would very much like to be a part of making Vail great.
Our future depends on the actions of people with a heart felt interest in our
community. I would like the opportunity to prove that I am the right volunteer for
this town 's Special Events Commission.
Thank you for your consideration,
Bob Oppenheimer
lbobopp@gmai l.com
970.376 .5789
12/3/2013
Education
Robert M . Oppenheimer
5087 Black Gore Or .
VaiL CO 81657
l bobopp@gmaU.com
Cell: 970 .376 .5789
University of Colorado-Boulder Dec. '92
Business. Transporlation and Distribution Management
Concentration in lnlernationot Business
Sou lh Puget Sound Commun ity College-Olympia, WA May '90
Associate of Arls Degree
Strategic Real Esta t e Coaching 2009-20 II
Kaplan Real Estate Appraiser's Sc h ool Aug . 2007
Co lo rado Ins titute o f Real Esta t e 200 4
EquiTouch Systems, In c . 2002
Institu t e of Tha i Massage-Chian g Mai, Thailand 2000
Massage Therapy Instit ute of Colorado 1997 -1998
12 month, 1051 hour preparation for Massage Certifica tion
ANMA Japanese Massage Certification
AcuS tre l ch Sports M assage I and II
Tra ns lormalion-Orien ted Bodywork
Functional Manipulative Procedure
The Piloles Center Sepi.'94-May'95
One year teacher certifica lion course
Entrepre neurship in t he Rear Estate Field:
Real Properly Solu lions. LLC
Owner/Operator
Real Es ta te Short Sale Investmen ts
MOD enterprise, LLC
Co-owner /Operations Man ager
Purchase Discoun ted Real Esta t e. Redesign. Sell
Dagaz Properties
Real Estate Trade Name for Brokerage/Prac tice
O the r Entre prene urship endeavors:
Tasleful Touch-dinner & massage
CoOwner with my Wife
Personal Dinner and Massage in Your Home
est. 2009
est. 20 11
est. 2010
es l. 1999
12/3/2013
Retail
Vail Resorts/Specialty Sports
.A.ssistont Manager for Vail Sports Ski Rentoi/Reloll
A very high paced. high volume store
Currently
Vail Associates '96-97 Winter season
Retail Manager-staffing. stocking 850 sq. tt . retail. rental store
Union/Fashion Clothing. INC.-Ef Paso . Texas '85-88
Buyer/Manager
3 stores-$6mil. Annual soles
Buyer tor "high fashion" deportment in each store
Accomplished goal o f consis tent increases of 1 (}.15%
St a ff ing and Training res p onsi b ilities
• Installed new opera tional systems which successfu lly tracked inventori es
for increased proms
Shipping & Receiving
• Inventory control
Porlicipolion in Marketing & Advertising campaigns
Gold Medal Sports-Durango. CO
Manager
Ski and Bike rentals
Ski T echnicion
Soles and Inventory Matnlenonce
Great Skates. INC-EI Paso. TX
Owner/Manager
'83-'85
'80
Developed a state of the art skate shop in o new market area
• St ore design, advertising and promotion
• Daily accounting
Sta ffi ng and Training
American Produc tion and Inventory Con trol Socie ty . INC
J.I.T . lnven tory/Monu foc1uring Techn iques
Manufac t uring Resource Planning
Menswear Re t ailers of America
Seminar at Fash ion Ins titute of Technology-NYC
.50hour comprehensive course on re tail business
Mas sage
SpaVi1o l at Pure Vida Club-Denver. CO
Vail In t egra tive Medical Group-Joel Dekanich D.C .
Altegria Spa-Beaver Creek
Cordil lera Spa
Tom Crisofulli,D.C.
Julie Martin D .C .
VOII A t hletic Club
2009-curren I
1997
12/3/2013
Manufacturing Specific
DTM Products. Inc '94-96
• Production Floor ShiH Manager-all responsibilities of a Production Floor
Manager including: Staffing and Tra ining, Production Control,
Warehousing. Shipping, Quality Control
• Inventory control Team -developmental team to provide Data and
transaction Integrity to departmental processes. This in cludes mapping a ll
processes and streamlining for efficiency . Th e successful implementation
of a new computer network system depends on this team.
• Buyer-Sole purchaser of a ll row materials and component ports for a
plastic injection molding company and subsidiary assembly operation
/Annual soles $15 mil.)
Celestial Seaso nings '93-'96
• Shipping-Daily orders of truckload soles. Stocked and Organized
warehouse
• Maintenance Department Inventory C lerk-Successfully orga nized the
parts Inven tory:
o Designed a shipping and receiving system of documentation and
record keeping
o Utilized software designed for maintenance Work-Orders and
Machi ne History
o Computerized stock and maintenance deportment
Empl oyment
Keller Wi lliams Mountain Properties
Broker Associate
PBK, LLC
• Property Manager 20 ren1ol units
• Remodeled all uni ts
Crossroads. LLC
• HOA President
• Planning and Development for Solaris
2004-2007
• Residential. Commercial Lease. Soles, Property Manager
Other Exper iences
Nippon Express U.S.A .. INC .
Export Operat ions
Departmen t of Transportation Management
• Teacher's Ass istant-Prof. John Betz
Affiliated Notional Bonk !First Bonk}-Louisville, CO
• Bank Teller
Mor-Aug'93
'92
'9~'91
Un i ted Parcel Service-Tumwater, WA '90
Preload & sorting posftion
Purgatory Ski Corporat ion '80 -85
• Ski Technician, Instructor for Handicap Sports Program
Durango-Purgatory Handicapped Sports Association
Instructor/volunteer for physically & mentally challenged
12/3/2013
Vail Town Council
Attn. Tammy Nagel, Acting Town Clerk
75 S. Frontage Rd .
Vail, CO 81657
Tarruny ,
I wanted to add my name to the li st of candidates for the CSE. T have been living in Vail for
close to 9 years now. r own the Digital Signage Network, which broadcasts live updating
information to many properties in the area. I have an extensive background in sports
management. This past May I was lucky enough to be a co-owner in a team competing at the
Lndianapolis 500 for a second time. This was with the Lazier family who owns the Tivoli Lodge.
1 was the marketing manager for the Vail Chamber and Business Association, where we were a
voice for businesses in the area. Promoting our events. I became very educated in the Town
fWlding process . (also have experience working with the Vai l YaJJey FOlmdation as the
Communications Manager. I think my experience in event promotion here in Vail and my
relationships with local business owners, makes me an ideal candidate fora CSE position .
Regards,
Jason Peters
--
)
.;:,__-
12/3/2013
November 17,2013
To the Vall Town Counc il,
We are wri ting this lette r of refe rence fo r Jason Peters as he bids to become a member of C.SE. 1 have
~nown Jason over the years . Last May 2013, he was involved in marketing and promotions as a part of
our Indianapolis 500 team. He understands the unique challenges Vail businesses face and how
Important maintaining Vail's brand is. His background in event managemen t and marketing should
make him an ideal member of Vail committee. Our family has deep roots in the Vail Valley and like all of
you I really would like to see the best for our community and I believe Jason's youth, ene rgy and
enthusiasm will seNe our community well. Therefore I recommend Jason for a CSE position .
Sincerely,
Tivoli Lodge-La ier Commercial Properties-Lazier Racing
Cell: 970·476-5588
Office: 970·4 76-5615 Ext. 800
186 Hanson Ran c:h Roacl Vail , C()luratlo 8] 657 P h one: (970)476-561 5 Fax : (970) -476-660J
12/3/2013
12/3/2013
Erik Stahl
pobox 847
Avon, Co 81620
erikstahl@yahoo.com
970 3314956
I would like to assist you i!1 growing your company in the sales and financial department.
Skills sales, Spanish. french, English and Italian.
Present job
Ro1 Unlimited
Sales-Commi;sions, Tmvel Card discount up to 7S% hotels, Condominiums and Cruce Une.
2008 to2012
Roost Lodge
I used to work as front desk reservations. I loved that job. Spedally r ing up costumers, welcome again
the costumer every year. I believe when someone has a good experience welcome always come back.
2002 to 2008
Hollywood tv industry
I used to host tv shows in California for a while. Interviewing ar tists, professionals. well all kind of
interesting people.
2006 to 2007
Chicago Financial
I used to work as loan officer. I will tell you in this place in Glendale California I learn the structure of
refinancing homes to funding . Of Course helptng costumer to find the best deal In refinancing their
homes.
Education
High School Diplome GED in Colorado Mountain College in 2001
Legal Administrative degree in Kilplan University Meric College
Los Angeles California 4.0 Graduated in 2005
Harvard Unive r sity
American Government
One course in 2010
•Bachelor's Degree
•Thorough knowledge of the Financia l Markets inc luding the ability to understand various asset classes
including Equ iti es, Fl, etc
• Cold calling experience
• Proven track record of closing deals over the phone
• Ability to articulate the complex functions of the Buyside workflow to demonstrate how our tools
create value for tha t organization via the phone and online tools.
• Ability ~o conduct presentations and close deals via a virtual setting.
• Creative thinker and good sales ideJtlon skills
•Strong Presentation ski lls (verbal & written)
•Strong interpersonal skill s
• Ability to organile and execute a sales plan
• Ability to accurately manage pipeline and forecast in Salesforce
12/3/2013
Tammy Nagel
Fro m:
Sent:
To:
Subj ect:
Atta chments:
Hello T ammy~
Meg Stepa nek <meg .stepan e k@wmc.com>
Tuesd ay, Nov e mb e r 26, 2013 3:37PM
Tammy Nagel
Meg Stepanek -Cov e r letter and Re sume for CSE
Meaghan St e p a ne k Cover Letter Commission on Specia l Events.pdf; Meagh an Ste pan e k
resume Commission on Special Events .pdf
I am b oth honored and ex ci t ed to apply to the Cotnmissioll on Special Events for an u pcom in g board
pos i tion. I resp ectfully submi t my cover letter and resu me to the Vail Town Council for their review.
Ple ase confirm receipt and adv is e on any follow-up items t ha t I m ay provi d e to you .
M any thanks an d Happ y Tha nksgiving-
Meg St epanek
Meg Stepanek
Events Manager. Office or Development I Vail Valley Medtcal Genter I 0 . 970-477-52581 C : 970-376-33151 F . 970--470·
6655
108 S. Frontage Road West
Suite 310
Vai l , CO 81657
PO Box 1529
Vail , CO 81658
12/3/2013
November26.2013
Vail Town Cbund l
Town of Vail
75 S:>uth Frontage Fbad
Vail. ro 81657
Dear Members of the Vail Town Co una I,
Meaghan 3epanek
R:>st Of ice Box 1652
Eagle, Cblorado 8 1631
(970) 376 .3315
megstep2~ail.com
It is with great enthusiasn that t submit my resume for the Cbmmission on ~al EJents 8oard position , My event
management a1d strategic marketing experience would be perfect for this role.
Asthefirst marketing and events coordinator for the Town of Eagle, I had the opportunity to build a destinat ion brand
f rom inception. D.Jring my tenure, I developed the R=Pprocess for event grants and executed a marketing plan resulting
In lod9ng tax revenue gowth of 4% l<ey oomponents induded product development, events. partnerships and public
relations to ensure optimal exposure . Under my direction , EagleOJtside.oom was built to drive br<Mld image and gow
visitation. I planned and managed oontent for the site, whim induded oomprehensiVe travel informat ion and state-of-
the-art Iran navigation . 'Mth a strict budget, I was able to establish and Jeverl:\ge social media c:f"laonels to increase
website visits. SJpporting the digital. strategy, I introduced a print campaign lnduding trail maps and broc:f"lures. These
tactics enabled Eagle to establish il s nlc:ne in the rea-eat ion market .
A-eviously,l owned and operated Gemini Event Aanning. Executing events in the Vail Valley for ten years provided me
with a unique and vast knowledge of Vail . I forged strategic relationships and acted as the key liaison for all my events.
creative problem solving, multi-tasking and effective oommunicationswere the foundations of my sucress.
Olrrently a-s events manager for the Vail Valley Med ical Center, I bring my past experience to the non-profit sed or.
Consistent and balanCed tourism directly affects the business and philanthropiceffortsat the hospital. Gowingrurrent
events and providing a platform for year-round tourism promotes both the Town of Vail and Vail Valley Medical Center's
eoonomicvitality.lt would be an honor to serve on this voluntary bo<Vd and work as a team toward thiseommongoaJ
I look forward to disrussing this position with you furt her Rease fin d the attached resume for your review. Tha1k you
in advance for your time and oonsideration.
Best ~rds.
( -/&'}'~ t )
Meaghan 3epanek
12/3/2013
M EAGHAN SltPANB<
Post aflce Ebx 1852
Bl~e. co 81631
970.376.3315
rneg!,e p2,5@g:nall.oorn
Sites and Marl<cting Leader with 18 years of experience in the hospitality industry . A-oven ruccess bui lding md
fosering lucrat ive key acrounts R:lcognized for a keen abillty to manage multiple projects, with srong attention to
detail (J}d focus on end~aL S<illed at aeatmg &rategles and Implement ing ~ion piClls that generate revenue.
• Generat ing new busness .Antidpating dient needs
• Cbntrcd neg:>tiation • Goal~riented, self-&a1er
• creative problem s:Jiving • Team player with srongworkethic
• EU IId ing tong term relat ion!tlips • Unmatched e xperience Jn Vail's competitive S't't
Professional Expe ri e nce
Vall Valley Medical Center, Vall , Cblorado
Almual GVJng and tpedal R'ograms Manager
Cbntrad &en/ Manager
Apr/12013-R'esent
2009, 2010, 2012
Develop fundraising programs and solidi donors for a non-profit hospital. Manage all facets of benefits and community
events R'ima-y negotiator. liaison and chief communicator . .Ai>ply market .know ledge and experience to smult aneou9y meet
the requirements of donors. Board of Orectors, &eo.Jtive Team , staff , volunteers. vendors and budget.
• ())nsistently exceed revenue g>als Led 2012 Family Onner 0<:11ce team, achieving n~ revenueef$548,000 ,
a 32%increase from 2011 .
• Front hne fundraiser for ho spit al's two .largest events : Farruly Qnner Dance and AnkVail . O'eator a1d leader
of the staff so li dtation progrcrn to grow ca91 spons:Jr~ips
• I rnpJementing on I i ne registrat ion and auction software to ext end sales wind em. Fespons ble for secure
transactions and seamless flow at sxannual events with up to 2,000 attendees
• Incorporating a oomprehensi've me¥"keting plan into event budgets lntrodudng social media and the \AIMC
Golden Bear charm to Increase community awareness and generate revenue.
• Init iated Neighbor to Neighbor seriesof home educational events to broooen produdivedient baseand
increase ow arena$
• EstabiTm and ma intain budget. R!port financialsto <IDona monthly basis.
Town of f.ag e, fage, Colorado
Marketing and 5tents Cbordinator February 2012-,4pri/2013
launched Eagle into· the recreat ional tour i911rndustry in this pioneer posit lon . Key oontcd and SJpport for alllodgng
properties !Rveloped brand ing and market ing-strategy . Implemented local and 11atlonal plans to boo& lodging revenue .
~vel oped group incentive program. st imulat ing lodging tax revenue growth of 4% from 2011 to 2012.
• 0:>ord1nated and part idpated in tra:ie !trows to increase exposu re and generate lead&
• Oeated ~and grant process. S:>lidted promoters and awarded fund ing for mulh-day events indudrng:
())lora:lo Hi gh S11ool (#ding league OlampionS'lip ~. Eagle 0Jt9de Festivaf , Eagle MuS'lroom Festivil ,
OJit Qossand Eagle Yoga Fest .
• G:lnerated content, de9gned layout and raunc:hed tourism webste: tagleO.Jtside.com . Oeated a mobile
version With real-lime trail postloning. F€sponsible for CM!;i ®and FR:;updating.
• In itiated prrnt marketing plan. Oeated collateral, coordinated photo shoots and seo.Jred a:ls In key markets
• 8Jilt and rultivated social med ia channels In one year, Farebook fans increased from 0 to 2,300and Vertit::a
Fe:ponse distribut ion greN from 0 to 1 ,400. ~~ up Googte analyt ics for perlormanoo rnet rics.
• Launched FRcampa ign . O:veloped commun ity relat ionships, strategic partnershrpsand pur9Jed
opportt.Jn lties ~red artidesin The Hou&on 01ron rde, Drt FGg MlBMagazine, Mountain Ryer , ~rts01e
S:>uroo and others.
• A-~nted to the Town Cbund l and oons ituentson a quarterly basis
• Managed market i ng budget
12/3/2013
Gemini Btert Planning. Eage, Q)lorado
SJiesManager and 8/ent Ranner Apri/2003-Apri/2013
01mer and operator of premier event planning busness. DeS.gned and executed over 175 events for oorporate, private and
non -profit dients f<ey Haioon and S:rategiS:. EstabliS"Ied budgets. oourced vendors. generated oonlracts and oomrnunicated
dtenl requirement~
• FE~d1ed, reponed and negotiated group lodgng oontr~s bas:ld on dient demographics.
• Maintained sales growth during the 2007-09 recession by network ing and creating modi fied saespa:kages
Increased sa1es over prior year by 18%in 2008 and 10%irt 2009.
• FEse~ched market trendsa:~d competitive set regularly . Adjusted strategy and servicesaa::ordingly.
Developed a flowchart oontingency plan and acquired inclement weather inventory when a rurge of
metropoli tan dientele marned outdoors
• Gamed national reoognition in print and televison: featured in Town & Cbuntry, In Syle, The ~ot and
Aatinum Weddings
• O'eated Wedding fridal Bnder iR1one application. Earned postive cash flow 6 months after launch
!Uruiled and t rained up to 40 staff and vo lunteers tor e.-ent ~fi.cpostions
Managed budgets from $40,000 to $1,200.000.
The Rtz.QrJton, B:tdlelor QJJch, Q>lorado
catering and Cbnference ~(Vires Manager o:iober 2002-Apri/2003
Feroonally seNioed over 70%of group bus ness
• Ei<reeded catering budget ~als for 2.003 by 11% wOI'klng within a 60-def/ free rell WindoW.
• Qmducted pre-ronvention meetings.
• Tailored approocn to surpass guest e)Q)edationsand maximize sales.
• D:!lphi traned
The Lodge at Vail , Vall, Colorado
Caterfng and Cbnterencs ~rvices Manager [)ocgnber 2000-Cdober 2002
• fuilt relationS"Iips with oorporate ~ling planners and private dients to enoourage repeat bu5ness.
• SJrpassed individual sales goal by 21% 40%of total busness for 2001.
~ndance feiort, ~ndance, Utah
General Manager, The Tree R>om Apn'l1999-l»::ember 2000
!Uruited, trained and developed year round staff of 25.
Establi5tled and maintained relationS'lipswith SJndance homeowners. Institute Board , pressand key dients
The canyo~ Pari< Oty, utah
Sales Manager; Fe:J Rne Lodge
R:sponsible for all group event sales at 4,000 9:1uare foot mountaintop lodge .
Cttober 1998-Apri/1999
ES.ablid'led group S31es program and protoool. Cbnducted ste tours and neg:>tiated contracts
Vail ~s, Inc., Beaver Oeek, Colorado
CbnvenliOI'l ~/es Manager
AsS~ ant Manager, Sldd/eRdge at Beaver Oeek
Orect sales for five Vail Ferorts venues
.Apri/1994-0:tober 1997
• .Adl ieved 140%of saesquotaand a.sSsted team in inaea9ng overall revenue by 50% in 1995.
EducatiQn I nterests
University of Massad'lusetts. Amherst
BB.A. S!lesa:~d Marketmg
Cbmpeti!l've 70.3, Oympic dtstance and Xlerra triathlete
Telernarkald nordic~er
R:>de mountain bike from Avon , Cblorado to the Arctic Orde a.nd AJCJS(a Dean's list · 1989, 1990, 1991
12/3/2013
Tammy Nagel
From:
Sent:
To:
Subject:
Attachments:
Tammy,
Bryan Stevinson < bryan@seragira.com >
Tuesday, November 26, 2013 2:35 PM
Tammy Nagel
Application for the Commission on Special Events
CS E_I etter-Bryan_Stevinson .pd f; BGS Resume.pdf
Please find attached my letter of interest and experience for one ofthe positions on the Vail Commission on Special
Events. If you have any questions or require any add itional information/feedback, please do not hesitate to le t me
know . Fee l free to reach out via this email address or by phone (303-847-7478) anytime .
Thanks i n advance for your assistance. Take care and have a lovely Thanksgiving!
Bes t ,
Bryan
12/3/2013
Vail Town Council
Attention: Tammy Nagel, Acting Town Clerk
75 S. Frontage Road
Vail, CO 81657
Vail Town Council Members,
20 November 2013
I am writing to express my interest in and to ask your consideration for service on Vail
Commission on Special tenn in January 20f4 and running
through December 2015. The opening of this position comes at a fortuitous time for me, as it
provides an opportunity to become more actively involved in the Vail community in a "'a~-'•auty
that I find both interesting and important to the Vail Valley. Therefore, I appreciate in advance
your consideration for the position.
Let me begin by providing some details as to why I find the CSE's work to be of particular
interest In a town economically on tourism-related revenue the work
bodies and institutions such as the CSE, the Town Council, and the Vail Valley Foundation are
uniquely integral to the well being of the In particular, finding ways of consistently
enticing visitors to the valley during non-peak seasons has multiple and third order
and an a and public
standpoint (e.g. what is the right balance and at what point does the town experience event
saturation?) as well as an economic standpoint (e.g. how much consistent, predictable revenue
generation is necessary during the down times to long tenn economic planning and
development?). Needless to say, I find this to be a fascinating problem set, and one with real
world implications that directly the community in which I've chosen to And the
role in advising on and recommending special events constitutes an important and
part of process.
With to community, an ancillary benefit to the above is the opportunity serving on
provides to become a more active member of the Vail community. I am a Colorado native
who was in the foothills of Denver and grew up skiing at Vail (hence my love of the
place), and after spending a of time out of state and overseas, I was fortunate enough
to a part of the Vail community after purchasing a home in 2011. On a personal I
view participation in as a chance to further lay roots in the community,
to know more of my neighbors, and to have a better appreciation for and understanding of the
facing the town on a daily basis.
Given that this letter is meant to address both interest and experience, allow me to abruptly
subjects for the sake of providing details about the latter. My most exposure to
entertainment-related events comes from work I did recently with GORUCK Solutions, LLC, a
company specializing in training and teambuilding events based on lessons learned and
,.,., .. u .... "'"'""""'" employed by U.S. Anny Forces. In 2013, in conjunction with
and acted as the chief of for GORUCK Trek 007 event, a
12/3/2013
three-day capstone course involving 88 participants and over 30 contrac tors and cadre. The
event itself was a combi nation of co urse work, traini ng scenarios, and roleplaying, which
cu lm inated in an 18 hour alternate reality game. Creating and running the event provided an
interesting behind-the-scenes view of the considerations, logistics, and demands of planning and
running lhis type of advcnrure ·enlertainment event -one that r found quite intriguing on a
number of levels .
Beyond the aforementioned GORUCK evenl, my special event exposure is Limited to
participating. That said, J have an array tangentially related areas of expertise that are germane,
including conducting evaluations and making recommendations based on limited infonnation,
c reatin g and overseeing budgets, distillation of information for briefings, and working
witb/leading smallunirs aod teams. The cmx: of my career as an operations off1cer at tne Cenrral
Intelligence Agency required th e daily exercise of general skills such as complex problem
solving, critical thinking, and rupid decis ion-making, and it also demanded more tangible,
specialized areas of expertise. For t!xample, I have been responsible for the development and
im plementa tion of all facets of multiple cbssified programs with staffs of dozens of operators
an d budgets well in excess of tens of millions of dollars. Preparation and presentation of
briefings to ~enior policymakers and military leadership is also something with which r have
fluency and comfort. Finally, the formation and leading of disparatt:, small teams was an
essential part of my job <.luring this time, and is a skiJl that ha s transferred to my c urrent work as
the chief opera tin g officer of a software comp11ny that employs over 30 stuff and contractors.
This experience has afforded me the opportunity to apply these same skills in a civilia n context
and adapt them for the different demands of the private sector.
I am confident that these experiences and skills, although incubated in a far different
environment than that in which the CSE operates, would bring a unique perspective and frame of
reference to the commission and could be applied to great effect in this context. Hopefully, they
would prove a great asset to both the town a.nd the CSE.
I have attached to this letter a copy of my resume for additional background . Jf you have any
questions or requ ire any addi1ion:~l infonnation, please do not hesitate to contact me.
I greatly appre<:inte your CO I1Sid erat ion for the po sition and look forward to having the
opportunity to meet you all in person .
Very respect fu It y.
Bryan Stevinson
4253 Spruce Way #B
Vail, CO 81657
(303) 847-7478
~§,eragjr11-com
12/3/2013
BRYAN STEVINSON
1.303.!l47 7478 • bryan@seragira.com
PROFESSIONAL EXPERJENCE
Sera Gi ra Consulting, LLC, Den ver, CO
Founder and President, July 2013-Present
Sera Girn Consulling is an independent strategic and security consultancy that provides
government and private sector organizations with operationa l and security/intelligence solutions
based on extens ive experience operating in complex inlenwtional environments with unique
security challenges. Our capabil iti es include:
Prov iding human intelligence (HUMTNT} and il'regula r warfare operational support and
training for the Department of Defense and U.S. Government agencies operating worldwide .
Conducting comprehensive due dil igence for U.S and in ternational clients investing in hjgh
risk, frontier environments with challenging security conditions , infonnation asymmetries, or
high barriers to infonnation collection.
Providing strategic intelligence, exrert analysis, orerationa.l support, risk assessment, and needs
assessment to domes tic private sector c li ents in a wide array of industries.
HDS, LLC (Hou s ing Data Syst ems), Denver, CO
Chief OperJting Officer, September 2012 -Present
Responsible for coordinating business development efforts, corporate strategy development and
implementation, and software design and implementation for software and services company
consisting of 32 employees and contractor!\ in two offices in Colorado and Wisconsin .
Experience building and leading five software develo pment teams-totaling eleven senior
software enginee rs and five junior engineers-building custom e nt erprise level software
produc ts for 385 public housing au thori ties and Native American clients.
Signiticant experience providing leadership, tra ining, and reg uju r guidance and counseling to
junior staff and software engineers. Responsible for career progression and development for
these junior staff.
Ce ntral Jnte lli gen ce Agency, Undisclosed Locations
Operations Officer (Case Officer), Near East and South Asia Division. Na tional Clandesline Service
(fonnerly the Directorate of Operations), Und isclosed -Sep tember 2012
Significant experience and proven record or success in human source intelligence
(llUMrNT) col lection opemtions addressing national intelligence requirements, including
12/3/2013
the spotting, developing, assessment, recruitment, training , and handling of multiple sources
of foreign intelligence.
Working within covert action directives and authorities, conducted HUMINT collection
operations in direct support of high priority covert action programs in the Middle East and
South Asia , Collaborated with partner agencies across the Intelligence Community on these
programs and coordinated inter-agency efforts against targets of vital national security
interest.
Responsible for conducting full cycle HUMlNT operations in hostile areas, multiple war
theaters, and other high risk environments requiring a rapid operational tempo, sound
judgment, and rapid decision making with minimal oversight.
Collected, drafted, and disseminated raw foreign intelligence reports directly utilized by
policymakers in the fonnation of U.S . national security policy. These reports were used in a
variety of finished intelligence products, including the President's Daily Brief (PRB) and
were briefed to a wide variety of senior consumers including the Secretary of Defense,
Deputy Secretary of Defense, Commander International Security Assistance force,
Afghanistan, Secretary of State, Deputy Secretary of State, Na ti onal Security Advisor,
Deputy National Security Advisor, and National Security Council officials.
Significant experience coordinating and collaborating with U.S. military special operations
partners on intelligence collection and undisclosed operational action programs, to in c lude
counterterrorism efforts, force protection, and other transnational issues .
Provided classified briefings for visiting delegations from Congressional Oversight Committees
(HPSl/SSCI) during delegation visits to Agency facilit ies overseas. Met and briefed senior
Congressional members and their staff on ongoing foreign intelligence collection and undisclosed
operational programs in South Asia and the Middle East.
Routinely trained recruited sources in intelligence acquisition, reporting, and tradecraft to
improve the security of their operations in support of foreign intelligence collection and other
undisclosed operationa l programs. While deployed to the field in a warzone theater:, c reated, led,
and managed operational and tactical training courses for Agency officers .
Routinely evaluated and assessed weaknesses in the security and counterintelligence posture of
CIA operations, facilities, and sources and recommended/implemented improvements in these
areas. Tenninated multiple sources who were unproductive, unsuitable, and/or whose foreign
intelligence production did not sufficiently satisfy intelligence priorities to justify the continued
expenditure of resources required to securely maintain them as active sources.
Spearheaded and managed an innovative and sensitive technical operation in support of
intelligence collection against a top~tier U.S . national and foreign policy objective. Received and
Ex.cep,ional Perfonnance Award and non-monetary award c i tation for work on this project .
Conducted travel to Europe, East Asia, Southeast Asia, and the Middle East in support of CIA
operations.
*Additional information perlaining to CIA career profile available upon request.
12/3/2013
TRAIN lNG & CERTIFICATIONS
Top Secret/Sensitive Comparflmmted information (SCi) security clearance with background
in vcstigatioll and fu/1-~·c:ope counterintelligence and lifestyle polygraph.
lnt1dicol examination. and psychological evaluation.
• Fo r eign Se rvice Institute, Nat ionnl Foreign Affairs Training Ce nt e r , Arlington , Virginia ,
August 2009-S~pt c mber 20JO
Pashto language tr;;~ining and certification .
• Field Tradccratl Course (FTC), Central lnte lll gl."nce Agency, Undis cl osed Locati ons/Dates
Ccrtitication nnd training course for CIA Operations Officers/core co ll ectors .
• Additional tn1inin g and q ualificati ons :
-Tr aining and certifica tion in hostile ~rea operations including re levant weapons, countersurveillance.
combat trauma/field medical, a nd tactical/secure communicatio ns ccnif•cations.
-Certified in p la nning. condu c tin g, and supporting high threat HVMINT collections opera tions.
-Certified in custodial debriefing and cond uc ting joint debrietings with foreign officials ,
.. Additional details on qual({ications a11d ccrtiflcations available upon 1·equest.
AWARDS & COMMENDATIONS
·A warded Meritorious Unit Citation for counterterrorism work conducted in a theater of Wilr against"
top-tier eountertcrrudsm target.
-Received four Exceptional Performnnce Awards and one non-monelaty award citation for work
conducted aguinst a variety or national security object ives in South Asia ilnd t.hc Middle East.
-Award ed language achieveme nt uw:ud bonuses for Pa sh to lang11age speaking, reading, and li stening
proficiency as well as for opera tional language use .
EDUCATION
• Na tion a l Taiwan No rmal University, Taipei , Taiwan , 2004-2005
Center lor Chinese Language and Cultu re St\tdies G radua te Progran1
• Middlebury Co ll ege, Middlebury, Vermont, 2003
Mandarin Chinese Immersion Language School
• Davi ds on College, Davidson, North Carolin a, 2003
Bachelor of Arts in c~;onomics and political s cience. focus in East As ian political economy .
Sentor honors the sis: "The China Menace : The Ro lt:: of Political Economy in S haping
Interdependence across the Taiwan Strait."
Graduated Magna Cum Laude with~ cumulu ti ve G.P.A. of3.S08 (Economi cs GPA : 3 .71:
Political Science GPA : 3.98)
• Schoo l or Orie ntal and African Studies, University of Lond o n, 2001
Studies in Middle East politics, Chinese polltical economy and history, September -December
200 1
PAP.E.RS & PRESENTATIONS
''The China Menace : Implications of Cross-Strait Polit ic3 1 Economic Interdependence.'' Presented at
the 33'<t Sino-American Conference on Con tempo rary China: New l ntemational Order in Bttst-Asia
12/3/2013
in the 21 51 Ce ntury nnd Its Implications for Taiwan-US-China Relations, NatLOnal Chengchi
University , Tnipei Tniwan, Mny 27-28 , 2004.
(co -nuthor Shelley Rigger). ''A Perfect Stonn: US-Taiwan Relations in the Era of Chen Shui-bian and
George W. Bush ." Rethinking New }nlemationol Order in East Asiu: US. C Mno and Taiw<1n . Ed. I
Yuan . Taipei: lnstitute of International Relations and Center for China Studies , 2005 .
LANGUAGE PROFICIENCY
Pashto (Pnxhto)
Mandarin Chinese
Spanish
References and addiUona/ detail.v abnurlraining , certijicarions. and CIA emp/oym e111 m•nilah/e upon request.
For verification of CIA employ menf. please submit a request/a the Agency 's Employmen/ Vel'ijica/1011 Oj(tci! by
(u'C ar (703) 613-816.5 or (703) 61 J-8166 or hy mat/to thefollnwing address.·
CIA
Human Resour,·e Manag l'melll
Wnshington. DC 20505
ATTN: E/llploymenl Vcrijlca t ion
Fw all othtt r i nq11i r ics. please ('Ofi /Clel' tire Agency's 0/jice nf Prthlir AJJatr.f a/ (703) 482-0623 .
12/3/2013
Tammy Nagel
From:
Sent:
To:
Cc:
Subject:
Susie Tjossem <sljossem@gmail.com>
Tuesday , November 26, 2013 4:39 PM
Tammy Nage l; Andy Daly; Ludwig Korz: Margaret Rogers; gmoffit@vailgov.com; Dale
Bugby; Je nn Bruno ; Dave Chapin
Stan Zemle r; Ketli McDonald; Special Events; Pam Brandmeye r
CSE application
Mr. Mayor and Vail Town Counci l members
aka Andy, Ludi, Margaret, Greg, Jen, Dave and Da le
Please consider this email my application for one of the five open seats on the CSE. I want to
continue to serve the community in some capacity and the CSE seems like a perfect fit, right
now, for my interests and pass ion for Vall.
During my four-year tenure on Town Council I was an advocate for the important work done by
CSE and was a propone nt of the VLMDAC and CSE collaborating on a more structured basis to ensure
the success of both. The initiative to blend their efforts was successful and I hope it will be
continued into the future.
Because of my experience as a Town Council member1 VLMDAC board member and the operator of a
small busin ess in Vail Village I am keen ly aware of the importance of special events as one of Vait 's
economic drivers. I am also se ns itive to the positive and negative impacts of special
events . Selecting the right events t hat align with the Vai l brand, have an positive ROI,
exert market ing muscle and don't overly stress t he infrastructure, which can result in event
fatigue, will continue to be critica l going forward. Many mountain communities have copied the VaH
special event model and are now beating us at our own game. Vail must not be complacent, Instead
the CSE must be very strategic in how it uses the $850,000, plus the in-kind services budget for
special events.
The CSE time commitment, of one meeting per month on the first Wednesday of the month plu s a
few special meetings, is very doable for me during 2014 & 2015 . As you mig ht know I am chairman
of the 2015 Festival Committee which is planning and des igning all the special
events/entertainment for Vail, Avon and Beaver Creek during the 2 week World Championsh ips and
of course 1 am also acting as my daughter's "wedding consultant". Both of these responsibilities
dovetail nicely with the CSE role.
While some might think once a co uncil member is "retired''( voluntarily or noti they should stay
retired I hope you disagree ! Having CSE members with experience on the other side of the table will
strengthen the board especially du ring a time when there is so much turnover . I enjoy work ing wlth ln
committee structures and strive to build consensus .
Of special note, I wil l not be able to attend the interview in person. I have to accompany my mother
on a consultation with her heart specialist on Dec 3rd. Th is mid-day doctors appointment has been
scheduled since September and cannot be changed. I know from past experience Cou ncil has not
been favorable to candidates that have not been able to interview for positions in person but I hope
1
12/3/2013
my prior involvement with town boards and committee work will speak for me and that you are
understanding of my prior family commitment.
Thank you for your consideration.
Susie Tjossem
Buffehr Creek Road
P 0 Box
Vail, CO 81657
sl!ossem@cmall.com
12/3/2013
Tammy Nagel
Fr o m :
Se nt:
To ;
Subj ec t:
Att ach m e nts:
Hello Tammy ,
Alison Wadey <alisonw@vai lchamber.org>
Monday, November 25, 2013 4:47 PM
Ta m my Nagel
CSE Leiter for Consideration
CSE Le tter.docx; DOClNew.DOC
I hope you had a great Monday! Attached is my le tt er for CSE considerat ion. I have also attad:ed my res ume
for more backg round if nee ded. Please let me k now i f you need anyt hi ng furthe r from me . Thank you for this
exciting opportunity!
I hope you have a wo nde rful Thanksgiving hol iday'
Best regards ,
Alison
Alison C. Wadey
Executive Di recto r
Vail Chamber & Business Association
241 South Frontage Rood Sui te 2
Vail. CO 8 I 657
Office: (970) 477-0075
Mobi k : (970) 3 76 -1661
www .vai lchamber.o rg
12/3/2013
November 25, 2013
Vail Town council
Attn. Tammy Nagel
75 S. Frontage Road
Vail, CO 81657
re. Commission on Special Events
Dear Vail Town Council :
I would like to respectfully submit my name for consideration to serve on the Commission on Special
Events. I am currently serving as the executive director for the Vail Chamber & Business Association.
Through worl<lng with the VCBA for the past three years I have ga i ned a better understanding of how
the Town of Vail and its various committees operate. I arn well aware of how important events both
large and small are to the vibrancy of Vail and its business community. I am also aware of how Vail
events affect the business community both positively and negatively .
I have worked in event planning in t he past for the Club at Cordiller~. ranging from intimate food and
wine di nners to golf course grand openings which inclu ded media press conferences, celebrity
tournaments and VIP d i nners. While this is not on the same scale of the events Vai l is involved i n, 1 do
think having a personal perspective of the planning that goes into, and issue s that may surface during
the planning process, is a very valuable one for a CSf candidate .
I have been living in Eagle County since 1997, I have chosen to raise my family in the area and we
consistently come to Vail, to ski, dine, participate i n events, and recreate . Growing up, my fam ily had
two annual trips to Vall, one at Christmas and one during the fi rst two weeks in August. I remember
watching the torch ski parade li terally "fly" down the mountain with the few wipeouts which was a given
being that the parade was down Internationa l and Pepi's Face back then. I also remember watching the
Coors Bike Races through Vail Village with my grandparents. It has been amaz i ng to see how much Va il
has grown in its notoriety and scale since those family trips . I hope to be a part of the ongoing legacy of
Vall events and contribute towards he l ping others create family memories of their own.
I appreciate the opportunity to apply for a seat on the Comm isslon on Special Events . I know that I
would bring a unique and important perspective to the group as being both cognizant of Vail business
owners conc erns, as well as being someone who loves Vail and want s to share our wonderful
community w i th guests and locals alike . Thnnk you for your conside r ation .
Best regards,
Alison Wadey
12/3/2013
Alison Cox Wadey
P.O. Box 4254, Edwards, CO 8 1632 • (970) .37 6-166 1 • Email: a liwadey l @gmail.co m
Profess ional Profile
• Results driven professiona l with extensive experience in marketing project management, sales revenue
gcnera t i~)n, creat ive production, and even t planning.
• Solid manager ial, leadership, and interpersonal skills; st rong team -b uilder and critical thinker.
Professional Experience
Vail Chamber & Business Associatio n, Vail , CO, June 2010-present
Executive Director
• Rc~ponsible for mis!>ion and goals for the organization ,
• Responsible for o:xccution of day-to-day operrn tions, initiatives, programming , and membership recruitment.
• Manages. budget in line with strategic goab, marketing, PR, websi te, and other initiatives ,
• Advo carcs tor .t he business community with in the Town of Vail, Vail Resorts, and other community stakeholders.
• M;~int ~ins relationsh.ips with community stakeholders . Identifies and imp lements collaboratiqn as it peruins to the
the VCB!\ and it s membership.
Co r dille r a Golf Clu b L LC, Edwa rds, CO, July 2009 -June 2010
Director of Marketing & Communications
• Rcsponsiblt> for marketing, com nwr1ication s and public relations operations for a $20 million company.
• Manag4! department budgt-t of S700,000, wi th a gon l of g~n era ting $7 million in snit'S'. Budget included multiple
con!)ultan ls, charitable contributions, and communi ty outreach efforts.
• Dewluped and implemt!nted strru egic pl:ms to ad vance the company's new pos11ioning, brand image , and
coordinating efforts wiU1 fts smli~tc clubs ,
• Served on the Exec uti ve Committee for th e Club, wnich assesses and imp lements the overa ll operations of the Club.
• Continued to oversee and exec ute below responsibilities.
• Respensiblc for company's sociAl med ia so-ategy and plat form
Cordillera Club Propf r tles , Edwards, CO, Novembllr 2000 -July 2009
Director of Membership Sa les and Marketing
• Facilitated the sales and upk.eop of membership and its processe s. Averaged $5.5 million worth of' mcmb ershrp sa les
per year.
• (C)ordina ted marketing of Club, including th~ placement of advertising, creation of collateral, writing of anicles
for the life sty le magazine, newsletters and website.
• Served as the protocol system on all corres;>Ondence, from all departments, that went ou t from Cordillera.
• Responsible for marketing budgllt and vendor payments.
• St!rved on various boards as Club representat ive .
• PlaMed and implemented membershi p even t:;, rangrng !Tom intimate wine tastings to the lnd ependc.>nco:: Day Party
for 500 guem. Chaired nnd coordi nattd the grand opening of the Sununi t Course for I ,200 guests including press
conference.
t<cnsington Partners, Edwards, CO. November 1999 -November 2000
Market ing Coordinator
• coo rdinated vari ou s jobs from beginning to end, including colla tcrnl and ad product ion, display design,
organization of Open House s, slide presentations. und updates to website .
• S11 rvcd as media contact w both local and na tio na l publications .
• Everyday adm lni srrat ive work, including invoice processing, media clipp ing, press kits, and tile upkeep .
Presto n, Gsates , Ellis & Rouvelas. Meeds LLP, Washington, DC. Summer/JanUitry 1997
Reference Intern
• Assisted with research for legislat ive projec ts and government co ntract inJttatlves .
Public Relations, SPEE DO Inc., Atln ma. G!\, July/Augu st 1996
Public Relations Assistant
12/3/2013
• Helped with promotion of SPEEDO and I t~ mt:rchandise, coordinated activities for SPE£00 sponsored athlete.s
througho ut the Olympic Games.
Kipl in ge r 's Personal Finance Magazine, Washington DC, January 1996
Publication Intern
• Assisted with writing and edi ting of the magazine and the Kiplinger's Reliremrmt RcparJ.
S kills
Microsoft Word, Excel. Outlook, PowerPoint, Access, ACT!. Adobe Acrobat, Adobe Photoshop, and
social media outlets.
Education a nd Training
Bucknell University, Bochelor·of Ans Degree in Polirical Science, Mny 1997, Ali ·Academic llonor Roll I Y95 -1997
JIC/J IS Crls1s Communications Tra ining 2013
Interviewing Techniques an d Princ1ples 20 I 0
Perfonnance Mana~ement Traini ng 2009
Rasic Spanish I 0 I 2008 and 2009
Con nict Management Training 2008
Oak Carnegie Leadership Immersion Seminar 2008
lnter ests
Vall Rotary Club. Vail Breakaways Women's l·lock'e y ream, past Volunteer for the Vail Symposium
References available upon request
12/3/2013
Tammy Nag e l
Fr om:
Sent :
To:
Cc:
Su bject :
Attach me nts:
Hello Tammy ,
Whitaker, Nicole <nwhitaker@dest tnatio nholel s.com >
Tuesday, November 26. 2013 3:07PM
Tammy Nagel
Sybrll Navas; McCleary, Bob
Nicole Whitaker Letter of Interest & Expetience for CSE board
Nicole W hitaker Resume CSE Vacancy 11·26 -B.p d~ Whitaker recommendation.pdf
Pl ease fi nd my attached cover letter, resume and a lett er of recommendation for the vacancy on Town of Vatl
Commission on Special Events bo;;~rd. I believe I wovld be a perfect f1t for one of the vacanc ies with my 9 years of Vail
Va lley lodging experience and event production ex peri ence throug h my voluntee r position with t he Vail Valley Theatre
Company . I look fo rward to hea ring from you so on on inte rview times for the third.
Please let me know if you have any questions and have a wonderful Thanksgiving!
Sincerely,
Nicole W hitaker I Direc to r of Sales & Marketing
Manor Vail Lodge I 595 Ens t Vail Valley Drive I Vail, CO 8165 7
Offrce 970-343 -6115 I Fax 970·3 43 ·6187 I Emilil : nwhitaker@destinationho tels .com
~~·.L·)·.·. •. '''"'"''"''I I~''"·"'''"' I ••·"·· '''"""'''""'' t ,., ,,,,,,,\:li P'' ll l\1
It 's all rig ht here . It's all abou t you r Save the most on wrnter w ith our Countdown to W inter Savings sp ecial before i t
expir<'s, Novembpr 22 "". This Tllanksgrving take delight in th e Lord Gore Restaurant's t ra ditional Thanksgiving buffet
menu. Choose your v iew m ei th er the Fitz lounge for broadcilsting of your favorite footbnll team, or choose to d1ne in
the Lo rd Gore Restaurant with mountain views dnd fire side cJinning .
12/3/2013
NICO L£ WHITAKER
P 0 . Box 722 , Avon . OJ 81620 1 C: (970)33U585 I nli<ilavail@gma,J.oo m 1 www .linkedin.com /in/ nioolewh itake r
D:lar Vail Town Cbundl ,
I am send ing my resume in re5yonse to the Town of Vall -O:xnmis&Oh oo ~al 8/ents VOC2l'l0/. I am a1
ambitious. creat ive, outgo ing & passionate individual who loves numbers, setttng goals and creating strategies
and programs to crllieve ult imate rua::ess
I have devoted the last 9 years of my li fe to growing my t-bte l S31es& Mcwket ing Management experience in the
Vail Valley with the last four years expanded to the Dredor level overseeing al l aspects of S31es& Market ing for
Manor VaiLDdge . In this role I not only Implement a1d manage the rerort revenues 1nduding rooms, banquets,
cate ri ng and two food & beverage outlets but als:> a:t ively sell the property as our Leisure S31es Mcr1ager, I am
the face of our property through local , statewide, and international events and organizatio ns. I enjoy traveling
and presen t ing Vai l to large and 9llall audiences across the world .
In addition to the exper ience detailed in my res.~me. I am a pas§onate member and performer with t he Vail
Valley Theatre Cbmpany (WTQ. a local non-profit where I serve as Vice A'e9dent of t he !:bard of D redorsa1d
chair of the M;:rketing Cbmmittee. In this volun t eer posi t ion I have devot ed 5 yea rs of my time to seeking local
partnersh ips & donors relation ships to provide f unds & market ing apport unities for our product lons. I als:> assist
in the overall product ion of the events SJ ll<now what it takes to drea:n about an event , create a budget. a
vison, present it to a board and see It through to the finis1 . In both of my roles I work dosely with many local
market ing chan nels ruch as 1V8, R:ld fo (NR"), Val l D3i ly, S1eak ~k. Sx:ial Media & face to face interact ions.
1 an prof ident in Word A'"ocessing (65W1\1), &eel , Mlcroroft Ofice, D:!lphi , ~ringer M iller A'operty
Management S;stem (8\11~. Website modificat ion • Word press. Cbntent Management Tools, Marketing
Commun ications applications. CRIA , S::x::iaJ Media & var tous OJstomer D:rta base prog-ams. I love working and
vol untee rl ng in atmospheres t hat allow me to wear many halsa1d offers a fast pa::ed environment.
I thank you in advance for the opportun ity to serve on this voluntary board and look forward to our inteNiew !
Sneer ely,
it«()(~ 1{/t;ltal:ett.
Nicole IM'Iitaker
NICD..E'M-IITN<ffi 1 P.O. Box 722 , Avon, 00 81 6 20 1 C: (970 ) 331.4585 1 ni kJtavai i @Qma i l.co m
12/3/2013
NICOLE, WHITAKER
P.O. Box 722, Avon . 0081620 I C: (970) 331 45851 n ll(i tavail @gmait ,com 1 www.llnked tn .com/ln/n1oolewhl taker
EXBJJTlVE FroAtE
An energetic and persuasive professional with over ten (10) ye:ars of hospi tality sales and
marketing management experience. I have ded i cated the last four years to expanding my role
to the Director level overseei ng all aspects of Sales & Marketing for Manor Vail Lodge . 1 have
excellent knowledge in teaming concepts and training; with the ability to motivate and
educate the people surrounding me. I have outstandi ng leadership attributes. which enable
me to execute well in all situations.
CORE ACOOM PU SHM e-JTS
Exceeded $7 million 1n top line budgeted' annual revenues & NOI 3 years ln a row as
Di rector of Sales & Marketing
• Achieved Destination Hotel s & Resorts President's Oub award for booking 100% of annual
Gr oup Sa l es Goal (2 years)
• Oeated Qulser crawl promotion fo r Fitz Lounge at Manor Va ll Lodf:!e to improve revenues
140% on off peak nights and 1ncrease local marketing database . O'u1ser crawl program was
selected as a Finalist for Vail Valley Partnership SJccess Awards-Local Marketing campaign
of the year
• Nominated Vall Val ley Partnership Young Professional Award (2012. 2013, 2014)
• Vice President of Board of Directors for Vail Valley Theatre CAlmpany (1 year)
• Transitioned & rebranded Manor Vail Lodge to reestabltsh the property as a leader in Vail
market after a $100 Million renovat i on
PROFES90NAL EXF'ER ENCE
Director of Sales & Marketing Manor Vail Lodge-DESination Hotels& Feiorts-Vail, CAl
November 2009 to Qment (4 Years)
• Oversee all aspects of Sale & Marketing for 95 condom i nium rental un i ts i ncluding:
Transi ent/ Le i sure . Wholesale , Group, Banquets. Cater i ng, Wedd i ngs, E-CAlmmerce ,
Branding. & Di stribut,on Channels
• Manage and Qeate Annual Sales & M.arKet1ng budget, marketing plans related to
revenue and expenses
• Manage a team of four (4) Sales Managers & Qlordinators, includ f ng Conference Services
Manager
• Act as Director of Leisure Sales for property responsible for $3 .5 million i n annual transient
rooms revenue by developing Domes tic & key International Markets Incr eased market
share & revenues over 35% in four years
• Respons ible for Individual group booki ng goal of $700k annually wtth key house accounts a
loca.l partnershi ps . On target to ach ieve 125%of 2013 booki ng goal
• Oeate marketi ng campaigns and inlttat tve s to drive revenue to the property ; Lord Gore
Restaurant , & Fitz Lounge Work closely with community organ i zations such as Vail Valley
Foundat ion. Bravo !. and Vail Valley Partnership
National Sa les Manager Vail cascade Resort & ~-Oestlnati'on Hotels & Resorts-Va i l, CO
..l.Jne 2007 to November 2009 (2 Yea rs , 5 months)
• Number one Group Sales Manager in Destination Hotels & Resorts po rt folio 131 Quarter
2009, 332%of Goa l.
• Group Sales for ~utheast.ern and Mid-Atlantic US, territory expan ded from 10 t o 20 states
i n 15 months with a booking pace goal of $1 .5 million per year
• Cha i r of the DH&R Associat i on Affinity team to focus on business and trends of the
Association market , assisted in coordination of the first DH&R Association Advisory
Counc il.
• Developed new group business opportun i t ies through various lead sources including btJt
not limited to: personal contacts/visi ts. referrals, previous business (past/lost). & top
i ndustries
• Managed local Caten ng accounts for eight months while property reassigned terri tories
Nlcn..EWHITM<ERI P.O . Box 722, Avon, CO 81620 I C (970) 331.4585 1 nikilava ti@Qmail.com
12/3/2013
"Ci<l CIJflj/dtM/.v In lht dtrc.:.lt<Ht rJ{ ytmr dri!IJI>IJ i Liw tlrl' lifr ''"" ''<' m•ug•n~,t •· Tl!ur~tJII
Senior Mar~etlng Mana~r 9leraton Mountain Vista-9arwood Vacation Ownership-Avon , CO
J.me 2004 to May 2007 (3 Yea rs}
• Oversaw all aspects of vacation ownership market i ng Department and Sudgets
including off property/in-house marketing departments In Vall and Denver
• &Jperv l sed a team of up to 20 emploiees to work events I n Denver area such as Broncos
games. Nuggets, Red Rocks , & lradeshows in Denver Convention Center to market &
arrange timeshare tours
Managed 5 permanent locations to generate preview tours tn Vail hotels and
condominium resor ts
• Oeated new In-house OWner Marketing program Which yiel ded a 10% Increase tn ONner
penetration and a 25o/o increase ih Sales Volume from 10 -06 to 5-07 .
• lifted I n-house penetration by 6% Gross in combined segments ,(Exchangers. Renters.
ONners, SJN C>.omers) for 2006 vs. 2005
Wireless Analyst/ Marketing Coordinator-Dlversicomm Solutions-Denver, CO
J:ln . 2004 to October 2004
• AnalyZed business Wireless aecounts for billi ng errors and future cost reductions. Saved lop
account 30% in monthly expenses for 600 users.
• Managed monthly wirelessexpensesand usage for an average of 1000ce11 Uiar users
• Marketed to prospect i ve clients vta email , telep hone , fax and direct mail
Westgate Resorts Park Oty Resort & ~a -Westgate Resorts Ud -Park Oty, UT
Marketing Operations Manager
J.me 2002-Dec. 2003
• Assisted the Director of Market i ng in executing vacation ownership off property marketing
strategies and objecltves to book t imeshare preview tours to the property .
• Developed new Sail Lake Oty Regional Accounts responsible for staffing and overseeing
tradeshows and events throughout Wasatch front With 5 permanent locations in a 60 mile
radius. Two locations yi elded top Sales Volume for 4 months runntng
• CNersaw tour Gifting, Reservations, Off Property Contact (OPC). and Admin istrative
departments in Park Oty with up to 20 employees at a t i me
~U.HIGHUGHTS
Presentatton Coaching
Social Med ia Mar keting
Client account management
Budgeting expertise
Market research and analysi s
Distribution Channel Management
BJUCA110N
2003 Busi ness Management Markel tng
Weber Sate University-Ogden. U T
Publ i c Speaking
Negot1at i ons expert
Service-oriented
Team Development
Strategic Plan ning
New Busi ness De velopmen\
NICUEWHITAKERI PO. Box 722. Avon . C081620 I C (970) 331.4585 1 !"lkfl avail@qmail.com
12/3/2013
raiL riii.LPfl
PRRTnER S HIP .
The Chambl'r fJ Touflsm B ur~au
Novl!mber 20, 20 13
Vail Town Council,
l31n writing to offer a recommendation for Nicole Whitaker, currently director of sales &
marketing for Manor Vail Lodge. I have known and worked with Nico le for a nu mber of years in
n professiona l capacity for a number of years and think ve1y highly of her sales & marketing
expertise . I am happy to offer this letll!r of recommendation for the Town of Vail Commission on
Special Events .
Specifically, Nicole brings to the table:
A willingness to collaborate on variety of projects; Nicole, in her time at Manor Vail,
has shown a willingness to be a community pann t:r
• Responsive to client's and potent ial clients needs ; Nicole understands that we are a
cusromer focused resort community and that a variety of activities and events are
important to continue our success
UnderstanJs the im portance of the selection process for ~vents and groups in Vail
based on lodging communities needs
Lastly, Nicole would till two niches on the CSE hoard -spcc if1cally a representative
rrom the lodging community and a sales/marketing professional to continue to
increase the collaboration between the CSE and the VLMD
I'd lov e to see Nicole on the CSE bonrd for all the reasons above in addition to her passion for
Vail as both a resort <tnd a commu nity . Wherever Nicole has been in his career, she's been
involved in the communiry to help make a difference .
Please contact me with any questions you ma y have on Nicole's experience.
Sincerely,
~~?~
Chris Romer
Pn:sident/CEO
Vail Valley Partncr.;hip
PO Box 1130, Vail, CO 81658
www. visitvollvolley.com
Suggested Questions for VLMDAC Candidates
o What experience do you have in marketing?
o What do you see as the primary role of the VLMDAC?
o Have you been on any other TOV boards/committees?
o How do you qualify for appointment to VLMDAC
(homeowner/business owner?)
o What is your occupation?
o How do you believe your appointment would benefit the
VLMDAC?
o What do you believe is Vail’s strongest selling point in the non-
ski season?
o What is the biggest hurdle Vail must overcome in marketing the
non-ski season?
o How long have you lived/worked in Vail?
o What do you believe is the most effective form of marketing Vail
to potential guests during the non-ski season?
o What role should events play in the marketing message?
o Why do you want a seat on the VLMDAC?
o Are you prepared to make the time commitment necessary to
fulfill a position on the VLMDAC – monthly meetings for 3
hours; additional meetings as needed?
12/3/2013
Vail Local Marketing District Advisory Council
Meeting Attendance Summary
2002 Mar.Apr.May June July Aug.Sept.Nov. Dec.ATTENDED
Beth Slifer YES YES YES YES YES YES YES YES YES 9 out of 9
Bob Llewellyn NO NO NO YES YES YES NO NO NO 3 out of 9
Chris Jarnot YES YES YES YES YES YES YES YES YES 9 out of 9
Christine Werner N/A N/A NO YES YES YES YES YES YES 6 out of 7
Greg Moffet YES YES YES YES YES YES YES NO YES 8 out of 9
Kenny Friedman YES YES YES NO YES NO NO NO YES 5 out of 9
Kelli McDonald N/A N/A YES YES YES YES YES N/A N/A 5 out of 5
Mia Vlaar N/A N/A YES YES YES YES YES N/A N/A 5 out of 5
Pam Stenmark YES YES YES YES YES YES YES YES YES 9 out of 9
Sally Hanlon YES YES YES NO YES YES YES YES YES 8 out of 9
Steve Rosenthal NO NO YES YES YES YES YES YES YES 7 out of 9
2003 Jan.Feb.Apr.May June July Aug.Sept.Oct.Dec.ATTENDED
Beth Slifer NO YES YES YES YES YES YES YES YES YES 9 out of 10
Bob Llewellyn YES YES NO NO YES YES YES NO NO NO 5 out of 10
Chris Jarnot YES YES YES YES NO YES NO YES NO YES 7 out of 10
Christine Werner YES YES YES YES YES YES YES NO NO YES 8 out of 10
Greg Moffet YES YES YES YES YES YES NO YES YES YES 9 out of 10
Kenny Friedman YES NO YES NO NO YES NO YES YES YES 6 out of 10
Pam Stenmark YES YES NO YES YES YES YES YES YES YES 9 out of 10
Sally Hanlon NO NO YES NO NO YES YES YES YES NO 5 out of 10
Steve Rosenthal YES YES YES YES YES YES YES NO YES NO 8 out of 10
2004 Jan. (1)Jan. (2)Feb.Mar.Apr.May June July Sept.Oct.Nov.ATTENDED
Beth Slifer YES NO YES YES YES YES YES YES NO YES YES 9 out of 11
Bob Llewellyn YES YES YES NO NO NO NO YES YES NO NO 5 out of 11
Christine Werner YES YES YES YES YES NO YES YES YES YES YES 10 out of 11
Greg Moffet YES NO NO YES YES YES YES YES YES YES YES 9 out of 11
Kenny Friedman YES YES NO YES NO YES YES YES YES YES YES 9 out of 11
Pam Stenmark YES YES YES YES NO YES YES YES YES YES YES 10 out of 11
Steve Rosenthal YES YES YES YES YES YES NO YES YES YES YES 10 out of 11
Andrew Karow YES YES NO YES YES NO YES NO YES YES YES 8 out of 11
Ian Arthur YES NO YES NO NO YES NO NO YES NO NO 4 out of 11
2005 Jan.Feb.Mar. (1)Mar. (2)May (1)May (2)Sept.Oct.Nov.(1)Nov.(2)ATTENDED
Beth Slifer NO YES YES YES YES YES YES YES YES YES 9 out of 10
Bob Llewellyn YES YES YES NO NO NO YES NO YES YES 6 out of 10
Greg Moffet YES YES YES NO YES YES YES YES YES NO 8 out of 10
Kenny Friedman YES YES YES YES YES YES YES YES YES YES 10 out of 10
Pam Stenmark NO YES YES NO YES NO YES YES YES YES 7 out of 10
Steve Rosenthal YES NO YES YES YES NO YES NO YES YES 7 out of 10
Andrew Karow NO YES YES YES YES NO YES YES YES YES 8 out of 10
Ian Arthur YES YES YES NO YES NO YES NO YES YES 7 out of 10
12/3/2013
Doug Brooks N/A N/A YES NO NO NO YES YES YES N/A 4 out of 7
2006 Jan.Feb.March April May June July Aug.Sept.Dec.ATTENDED
Beth Slifer YES YES YES YES YES YES YES YES YES YES 11 out of 11
Bob Llewellyn YES YES NO YES YES YES YES YES YES YES 10 out of 11
Chris Romer YES YES YES YES NO YES YES YES YES YES 10 out of 11
Diane Parks YES YES YES NO N/A N/A N/A N/A N/A N/A 3 out of 4
Greg Moffet YES YES YES YES NO NO YES YES YES YES 9 out of 11
Ian Arthur YES YES YES YES YES NO YES YES YES YES 10 out of 11
John Dawsey YES YES YES YES N0 YES YES YES YES YES 10 out of 11
Pam Stenmark YES YES YES NO N0 YES YES YES YES YES 10 out of 11
Rich TenBraak YES YES YES YES YES NO YES YES NO YES 9 out of 11
Laurie Mullen N/A N/A N/A N/A N/A YES YES YES YES YES 6 out of 6
2007 Jan.Feb.March April May June July Aug.Sept.Oct.Nov.Dec.ATTENDED
Beth Slifer YES YES YES YES YES YES YES YES YES YES YES YES 11 out of 12
Bob Llewellyn YES YES YES NO YES YES YES YES YES NO YES YES 10 out of 12
Chris Romer YES YES YES YES YES YES N/A N/A N/A N/A N/A N/A 6 out of 6
Pete Hayda N/A N/A N/A N/A YES NO YES YES YES YES YES YES 7 out of 8
Greg Moffet YES YES NO YES YES NO YES YES YES NO N/A N/A 7 out of 10
Ian Arthur NO NO YES YES YES YES YES NO NO NO YES YES 7 out of 12
John Dawsey YES YES YES YES YES YES NO YES NO NO YES YES 9 out of 12
Pam Stenmark YES YES YES YES YES YES YES YES YES YES YES NO 11 out of 12
Rich TenBraak YES YES YES NO N/A N/A N/A N/A N/A N/A N/A N/A 3 out of 4
Laurie Mullen YES YES YES YES NO YES YES YES YES YES YES YES 11 out of 12
2008 Jan Feb March April May June July Aug Sept Oct Nov ATTENDED
Beth Slifer YES YES YES YES YES YES YES YES YES YES NO 10 out of 11
Bob Llewellyn YES YES YES YES NO YES YES YES YES YES YES 10 out of 11
Pete Hayda YES YES YES YES YES NO YES YES YES YES YES 10 out of 11
Mark Gordon NO YES NO YES YES NO YES YES NO YES NO 6 out of 11
Ian Arthur YES YES NO NO NO N/A N/A N/A N/A N/A N/A 2 out of 5
Adam Sutner N/A N/A N/A N/A N/A N/A N/A N/A N/A YES YES 2 out of 2
John Dawsey YES YES YES YES YES NO YES YES YES YES YES 10 out of 11
Pam Stenmark YES YES YES YES YES YES YES YES YES YES YES 11 out of 11
Laurie Mullen YES YES YES YES NO YES YES YES YES YES YES 10 out of 11
Jamie Gunion N/A N/A N/A N/A YES YES YES YES YES YES YES 7 out of 7
John Monson YES YES NO YES N/A N/A N/A N/A N/A N/A N/A 3 out of 4
2009 Jan Feb March April May June July Aug Sept Oct ATTENDED
Beth Slifer YES YES NO YES YES YES YES YES YES YES 9 out of 10
Bob Llewellyn YES YES YES YES YES YES YES YES NO NO 8 out of 10
Pete Hayda YES YES YES YES YES YES YES YES NO NO 8 out of 10
Mark Gordon YES YES YES YES YES YES YES YES YES YES 10 out of 10
Mia Vlaar YES YES YES YES YES YES YES YES YES YES 10 out of 10
Adam Sutner YES YES YES YES YES YES NO YES NO YES 8 out of 10
John Dawsey YES YES YES NO YES YES YES YES YES NO 8 out of 10
Laurie Mullen YES YES YES YES NO YES YES YES YES YES 9 out of 10
Jamie Gunion YES YES YES YES YES YES YES YES YES YES 10 out of 10
12/3/2013
2010 Jan Feb March April May June July Aug Sept Oct Nov Dec ATTENDED
Beth Slifer YES YES YES YES YES YES YES YES YES NO YES YES 11 out of 12
Bob Llewellyn NO YES NO YES NO YES YES YES YES NO NO YES 7 out of 12
Pete Hayda YES YES YES NO YES YES NO YES NO NO YES YES 8 out of 12
Susie Tjossem YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12
Mia Vlaar YES YES YES YES YES YES YES NO YES YES YES YES 11 out of 12
Adam Sutner YES YES YES YES YES YES NO YES NO NO YES YES 9 out of 12
John Dawsey YES YES YES NO YES YES YES YES YES YES YES YES 11 out of 12
Laurie Mullen YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12
Jamie Gunion YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12
2011 Jan Feb March April May June July Aug Sept Oct Nov Dec ATTENDED
Beth Slifer YES YES YES YES NO YES YES NO YES YES YES YES 12 out of 12
Skip Thurneau YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12
Pete Hayda YES NO YES YES YES YES NO YES YES YES YES YES 10 out of 12
Susie Tjossem YES YES YES YES YES NO YES YES YES YES YES YES 11 out of 12
Mia Vlaar YES YES YES YES YES YES YES YES NO YES YES YES 11 out of 12
Adam Sutner YES NO YES YES YES YES NO NO YES YES NO YES 8 out of 12
John Dawsey YES NO YES NO NO YES YES NO NO YES YES YES 7 out of 12
Laurie Mullen YES YES YES YES YES NO YES YES YES YES YES YES 11 out of 12
Jamie Gunion NO YES YES YES YES YES YES YES NO YES YES YES 10 out of 12
2012 Jan Feb March April May June July Aug Sept Oct Nov Dec ATTENDED
Beth Slifer YES YES YES NO NO YES YES NO YES NO YES YES 8 out of 12
Skip Thurneau YES YES YES YES YES NO YES YES YES YES YES YES 11 out of 12
Pete Hayda NO NO YES YES YES YES YES NO YES YES YES YES 9 out of 12
Susie Tjossem YES YES NO YES YES YES YES YES YES YES YES YES 11 out of 12
Mia Vlaar YES NO YES YES YES YES YES YES YES NO YES YES 10 out of 12
Adam Sutner NO NO YES YES YES YES NO YES YES YES NO NO 7 out of 12
John Dawsey YES YES YES YES NO YES YES NO YES YES YES YES 10 out of 12
Laurie Mullen YES YES YES YES YES YES YES YES YES YES YES YES 12 out of 12
Jamie Gunion NO YES YES YES YES YES YES YES YES NO YES YES 10 out of 12
2013 Jan Feb March April May June July Aug Sept Oct Nov Dec ATTENDED
Beth Slifer YES YES YES YES YES NO YES YES N/A NO NO 7 out of 10
Skip Thurneau YES YES YES YES YES YES YES YES N/A YES YES 10 out of 10
Pete Hayda NO YES YES N/A N/A N/A N/A N/A N/A N/A N/A N/A 2 out of 3
Susie Tjossem YES YES YES NO YES YES YES NO N/A YES N/A N/A 7 out of 9
Mia Vlaar YES YES YES YES YES YES YES YES N/A YES YES 10 out of 10
John Dawsey YES YES YES YES YES NO NO NO N/A YES YES 7 out of 10
Laurie Mullen YES YES YES YES NO YES YES YES N/A YES YES 9 out of 10
Jamie Gunion YES YES YES YES YES NO YES NO N/A YES YES 8 out of 10
Michael Holton N/A N/A N/A YES YES NO YES YES N/A YES YES 6 out of 7
Davy Ratchford N/A YES YES YES YES YES YES YES N/A YES YES 9 out of 9
Beth Slifer 116 out of 130 (2002 - current)
12/3/2013
Bob Llewellyn 64 out of 96 (2002 - current)
Christine Werner 24 out of 28 (2002-2004)
Greg Moffet 52 out of 62 (2002 - 2007)
Kenny Friedman 30 out 40 (2002-2005)
Pam Stenmark 67 out of 74 (2002 - 2008)
Steve Rosenthal 32 out of 40 (2002-2005)
Andrew Karow 16 out of 21 (2004-2005)
Ian Arthur 30 out of 49 (2004 - 2008)
Doug Brooks 4 out of 7 (2005 only, resigned in Nov. 2005)
Laurie Mullen 80 out of 85 (2006 - current)
Chris Romer 16 out of 17 (2006-2007)
Rich tenBraak 12 out of 15 (2006 -2007)
Pete Hayda 54 out of 68 2007 - 2013)
John Dawsey 65 out of 78 (2006 - current)
John Monson 3 out of 4 2008
Jamie Gunion 57 out of 63 (2008 - current)
Adam Sutner 34out of 48 (2008 - 2012)
Susie Tjossem 41 out of 45 (2010 - current)
Skip Thurneau 33 out of 34 (2011 - current)
Michael Holton 6 out of 7 (2013 - current)
Davy Ratchford 9 out of 9 (2013 - current)
Mia Vlaar 52 out of 56 (2009 - current)
12/3/2013
12/3/2013
12/3/2013
Tammy Nagel
From:
Se nt :
To:
Subj ect:
Dear Ms. Nagai,
Good afternoon l
Robin Burch <robinburch@me.com>
Tuesday, November 26, 2013 2:29 PM
Tammy Nagel
VLMDAC
After a brief meeting with Councilman Kevin Foley, and his encouragement. I am contacting you to be considered for a
position on the Vail Loca l Marketing District Advisory Council.
As homeowner of resort rental properties in Vail for almost 15 years, and as a home designer of properties in West Vall ,
I have experience in knowing what tourists want when visiting our town. I am well versed in the criteria established by
the Vail Valley Partnership Lodging Quality Assurance Program and have always maintained a Platinum rating in all of
the properties I have owned and helped other homeowners to reach that level of interior design and amenities as well.
I am the owner of Eagle's Nest Interiors and have experience in sales and marketing.
Currently, I am a volunteer for Community Guest Services/Mountain Safety (also know as the "red coats'') of Vail Resorts
which gives me the unique opportunity of interacting with the guests who visit Vail from all over the world. When I
cond uct the "meet the mountain" tours I often hear feedback from guest on their overall experiences.
1 can provide you with additional information, resumes, references etc upon request .
Thank you very much for your consideration,
Robin Burch
404-606-0154
12/3/2013
-OBJECI1VE
Relevant
Coursework
INDUSTRY
AFFILIATIONS
SKILLS&
STRENGTHS
RELATED
EXPERIENCE
OTHER
EXPERIENCE
-..., -...• ...... ~ ... '
ROBIN D. BURCH
4799 Layfield Drive • Atlanta, Georgia 30338
Bus: (770) 804-1647 • Cell : (404) 538-1207 • Fax: (404) 815-2424
ntburcb@mludspriug.com
To continue to use my treativity, diverse interior design experience, and client relatioMhip
abilities with a design firm that offers services to residential or commercial clients.
HARRINGTON INSTITUTE OF INTERIOR DESIGN • Chicago, IL
Interior Design Studies, 1993 • Affiliated with the Art Institute of Chicago
.... ·~---
• Color Theorj • Space Planning • ResidentiaVComrnercial Design
• Drafting • Completed Several Commercial Building Design Projects
EMORY UNIVERSITY· Atlanta, GA
M.S. in Neonatology, 1981 • Minor: Perinato1ogy & Gene71i:J
\...
EAST CAROLINA UNJVERSJTY • Greenville, NC
B.S.ID Nnndag. 1979 · • Minor: Art & Textiles
\
I
• Maintain accounts ·~ith several de.Stgn industry vendors by attending International Furniture Market,
High Point, NC, including Lexington Furniture Company, Old Hickory Rustic Furnishings, Oriental
Accents, Oklahoma ;.Casting Company, and Capa Imports, 1996-Present.
\
• Over 15 years of experience handling a wjde array of creative commerciaVresidential design projects .
• Possess excellent interperSonal and client relations skills crucial to identifYinglmeeting client needs.
• Skilled in all aspects ofthe design process with ability to develop continuity of color and design .
• Special skills in Faux Finishing, Stencil Design & Application, and Fresh & Silk Floral Design.
EAGLE'S NEST INTERIORS· Atlanta, GA; Vail. CO (1996-Present)
OWNER l • ,
Handle all aspects of simple to complex Vail resort oondominium upgrade/remodeling
projects in buildings managed by Destination Resorts. Consult on-site with diverse clients
to identify needs, evaluate existing designs and li.rutations, redesign kitchens, and perform
extensive space planning and modification .
• Utilize in-depth knowledge of furniture vendors, fubrics, accessories, color, and design
to make recommendations, create moods, and build practical, affordable designs.
• Contracted by Jenny Pruitt and Associates during the Atlanta Olympic Games to modify
a six-bedroom home to meet specific needs of international visitors, 1996.
FREELANCE· Atlanta, GA
INTERIOR DESIGN PROJECf MANAGER
• Planned, negotiated with multiple sub-contractors, and supervised the challenging
renovation of a 1919-era home from start to completion, Evanston, IL .
(1992;
1980-1990)
• Handled entire remodeling of six, outdated Buckhead-area condominiums to expedite resale.
CINEMA AND DRAFTHOUSE FRANCHISE -Atlanta, GA
DESIGN ASSISTANT
Utilized creativity and design skills to assist with commercial design of unique movie
theatre concept Worked on North Druid Hills Road location and sites in MO and FL.
EMORY UNIVERSITY SCHOOL OF MEDICINE· Atlanta, GA
NEONATAL NURSE PRACI'ITIONER-DepiU1menJ of Pedkltrla
• References and Design Portfolio Available Upon Request •
(1982-1985)
( 1979-Present)
12/3/2013
November 25 , 2013
Ms . Loreler Donaldsor]
Town Clerk
Town of Vail
75 South Frontage Road
Vail , CO 8 1657
RE : Vai l Local Marketjng District Advisory Council Pos it ion
Dear Ms. Donaldson ,
Please consider my app llcatfon for se lection to the Vail Local Marketing Dis trict Advisory
Cou ncil. I have served on th e Council for four terms and have held a leadershi p position
serving as Treasurer for the council. I have been a resident of the Vail Valley for twenty-two
years serving twenty of those years in the Hospitality Sa les & Marketing industry.
I am currently the Director of Sales & Marketing for Colorado Mountain Express. CME
services resort transportation for all the Va il lodging properties, locals and second
homeowners from both Denver Internatio nal and Eagle County Reg ional airports . Prior to
my current posi tion I spen t two years as Area Director of Sa les & Marketing for th e
RockResorts Va il Collection with overs ight of four hotels. Previous to that I spent four years
serv ing as Director of Sales & Marketing at the Vail Marriott , two years as Director of
In terna tio nal Sales & Marketing for Vai l Resorts , Inc. and eig h t years in a sales & marketing
capacity at The Lodge at Vail.
I am passionate about hospi ta lity sales an d marketing and I strongly support tourism in Vai l.
In my current ro le I h ave had great success driv i ng destination and overnig h t visitation to
Vail. Moving forward I will continue that focus with the other members of the adv isory
council .
Over the past eigh t years with the VLMDAC I hav e demonstra ted professionalism,
dedication , and commitment to the success of marketing Vail during the non-winter months.
I am proud of the results the councif has been able to collectively deliver th roughout tha t time
frame .
I welcom e th e opportunity to in te rview with the Vai l Local Marketing Distr ic t for this
appointment.
Sincerely ,
qiS~
12/3/2013
Jamie Wilson Gunion
Community At-Large VLMOAC Representative
1819 Meadow Ridge Road, UnitE, Vall, Colo., 81657
970-331-5568
December 13, 2011
Vail Town Council,
Attn. Tammy Nagel
75 S. Frontage Road, Vail, Colo., 81657
Dear Vall Town Council,
It has come to my attention my position on the Vall Local Marketing District Advisory
Council is up for reappointment In December 2013. Please accept my letter of Interest and qualifications
for reappointment to the VLMDAC.
As a member of the VLMDAC since May 2008, I have experienced first-hand the importance of marketing
Vail, no matter the economic circumstances or season. During my time on the VLMDAC, I have gained a
solid understanding of the VLMDAC's role In the community and value and embrace its mission in
strengthening Vall's economy during the summer and shoulder seasons, May through October. I feel
fortunate to be a part of the VLMDAC's new and ongoing marketing initiatives, which have resulted in
numerous successes and am looking forward to building upon these successes. I have a clear
understanding of the VLMDAC's processes, framework, timeli nes and partnerships, Including Improved
communication and coordination with the Commission on Special Evehts. By being reappointed to the
VLMDAC, as a group we'll be able to maintain forward progress to ensure Vail is number one when
choosing a summer vacation In such a competitive marketplace.
In addition, as Marketing Director for the Vall Recreation District, my appointment on the VLMDAC has
created continuity between the VLMDAC and the VRD. I feel strongly the VRD's activity and event
components are important tools that can be used by the VLMDAC to successfully market and
subsequently attract visitors to Vail during the summer via the Vall Golf Club, Vall Tennis Center, Vail
Nature Center, Dobson Ice Arena, the VRD's youth-oriented summer camps and other programs and
events. During my time on the VLMDAC, new collaborations have been created between the VRD and
VLMDAC in an effort to increase economic vitality in Vall, not only during the summer, but year-round.
A Vail resident (Gypsum na tive) with more than 15 years of resort communications and marketing
experience, 13 years focused within the Town of Vall, I'm confident in my ability to continue to deliver
valuable input, ideas and results as a member of the VLMDAC. I look forward to being a part of Vail's
next generation of community leaders While contributing to the impressive marketing efforts of the
VLMDAC. I feel that by working together with all stakeholders In the community, we can continue to
elevate the presence of Vail as a top vacation destination.
I apologize that I will not be able to attend the Dec. 3 Vail Town Council meeting for an in-person
interview as my husband and I will be away on a prearranged trip. Should you have any questions, I
would be happy to speak with you via telephone at 970·331-5568 or email at jg union@va ilrec.com prior to
the Dec. 3 interviews.
Jie~~
own of Vail Resi dentJCommunlty-at-Large VLMDAC Representative
VRD Marketing and Communications Director
12/3/2013
Vail Va lley
Me dical Center
PO Box 15291 Vail , CO 81658
Nov. 18,2013
Va il Loca l Marketing l>istrict Adv isory C oun cil (V LMDAC)
Vail Town Co uncil
75 S. Frontage Rd .
Vail , CO 81657
Th is leUe r is to express my interest to maintain my position on the Vail Loca l Marketing District Adv iso ry Council. ln April,
2013 , I was appointed to take over Pet e 1-Ja yda 's vacancy. My service thus far has been short, and I'd love the opportunity to
cont inu e.
For the new folks on the town co uncil, congratulations. A litt le about me: r grew up in Poteau, Oklahoma {home of !he World's
I fighest Hill-Cava n a I I ,999ft.), and attended the University of Kan sas, receiv in g my bachelor 's degree in Journalism and
Stra teg ic Commun icat ion s in 2002. After traveling the Midwest in a lackluster rock band, I made the wise decision to get
married and mov e to the mountains in 2004. Like many, I never want to leav e and have gained a heart for servi ng and
responsib ly growing this community.
Sin ce April , 20 I I. I have been the directo r of marketing for Vai I Va ll ey Medical Ce nter -an independent, nonprofit heal th
syste m founded in 1965 . I believe I bring value to the VLMDAC representing healthcare, but even more so through my
experience in branding, digital. events and resort mark eting.
Afte r producin g for PBS televi sion. I was the online market in g manager for Va il Re sorts from 2004-06. This included overs ight
of all Va il Resorts websites. anal ytics. and onlin e lodging packages. Atle r announcing the corporate move to Broomfield , I was
fort un ate eno ugh to move to Beaver Creek as the events and upsell manager .
While with Beave r Creek, I managed collateral, reg ional ma rketi ng (summer & winter), even ts, photog;dphy, an d market ing for
the ski school, restaurants, group/wedding sales and golf club. I helped grow the Talo ns Challe nge from 700 peopl e to 2,000
people in one year and I also created new weekly fam ily programming that moved Beaver Cre ek's "Fam il y Prog rams" ranking
in SKI Magazine from #I S to# I wi th in four years.
At Vail Valley Medical Ce nter, I oversee a ll marketing and public relatio ns for the ho spi tal , Shaw Regional Cance r Center and
Howard Head Sports Medicine . I also work close ly wit h our orthopaedic partners, The Steadman Cli ni c, Steadman Philipp on
Research Institute and Vail-Summit Orth opaedics. I have rece ntl y achieved the fo llowing :
• Win eight 2013 Go ld Leaf Awa rd s (by Colorado 1-Jealthcare Communicators), in cluding the most go ld's (S) against
competition Like University of Co lorado, Kaise r Perma nente and Child ren's Hospitals, for Website (www .vvmc.com ),
Event (Pink Va il). Annual Report (Vail Health Magazine), Outdoor Advertisi ng (Mobile Medical Traini ng Lab wrap),
cNewsle tter (Vail Health News}. On line. Ca mpaign (Howard Head S£rong in :60 videos). Multimedia Campaign (Pi nk
Val l) and No n-p rofit Project of the Year (Vail Health Magazine)
• Create Pink Vai l -The World 's Biggesl Ski Day t o Conquer Cancer
o 20 12: 700 partic ipants raised $190,000
o 20 13 : 1,300 partici p ant~ raised $350,000
• Launch Va il Hea lth Magazin e -An annual report that people actually want to read. Awa rded 20 13 Co lorado Non·
Profit Project of th e Year
• Launc h the be st-in-class websi tes for VVMC (www .vvmc.com), Vai l Orthopaedics & Sports Medicine
(www .va il ortho.com ) and Shaw (www.shawcancerce nter.com)
In Jan uary, I was appointed Vi ce President of the newl y founded Vai l Valley Young Profess ionals Associa tion (VVYPA). Thi s
is a nonprofit organization dedicated to promoting a yo un g, dynamic, professional commu ni ty by providing oppOI'tun ities in
business developme nt , networking and community invo l vement. We currentl y have 185 members.
Tha nk you for taki ng the time to consider retaining me for thi s val ued position with the VLMDAC.
Sincerely,
Mjchael Holton
(970) 376 ·3984 I michael.ho lt on@vvmc.com
12/3/2013
VITALITY 0 CENTER
VAIL M OU N T AI N LODGE t+6'~. 61 ~d""
qrr ". orroo
Jeff Morgan
Di rector Vail Vi ta l ity Center
Vail Town Council
Attn. Tammy Nagel
Town Clerk, 75 S. Frontage Rd.
Vail, CO 81657
Dear Ms. Nagel and the Va i l Town Counci l,
November 22, 2013
My name is Jeff Morgan and I am the director of the Vall Vitality Center . I am
writi ng in regard to the seat that is open on the Vail Local Marketing District Advisory
Co un ci l (VLMDAC). Upon reviewing the backgrounds of the current VLMD AC
members, I not iced there was no representation from the health and wellness
sector. As an accomp lished results-oriented f itness, educatio n, marketing and sa l es
professiona l w i th a passion for des igni ng econom ic deve l opment p l ans , well-living
c ri teri a, business-to-bus i ness re lati onships and healthy l ifestyles, I would va l ue the
oppo rtuni ty to participate i n the VLMDAC's greater effort to promote an
economically viable well-living experience i n Vail.
I see a unique opportunity to combine our exi sti ng hea l th-focused businesses
and abundant outdoor options to en courage recog nition of Va i l as a wellness
desti nation. As o n e of the leading active ageing communities, home to all levels of
athletes and a playground for the wellness enthusiast, Vail can market i ts health-
focused attri butes to retirees, young active adults and current and prospec t ive
second home owners . Through a combination o f policies and programs that are
designed to encourage healthful behaviors-often at low o r no cost-we as a town
~;an place more emphasis on and support behind the services tha t make Vail
attractive to residents and all types of businesses .
As the leader of a local well-living behavioral center, I have created an
experience that features a group of independent health experts and wel lness
professionals who take a fresh approach to opti m i zing life and l ifestyle. We can all
see t he benefits for our residents, but consider the econom ic benefits that wellbeing
bri ngs to all types of bus i nesses, i ncluding real-estate, restaurants, groce rs, heal t h
cl ubs, reta il outlets and medical services . Vail has the opportunity to p osition i tself as
a market l eader in thi s field. This approach brings physical v i ta li ty to ind ividua l s and
t he commun i ty, while strengthening the cultural vitality of our beau t i ful valley.
12/3/2013
VITALITY 0 CENTER
VAIL MOUNTAIN L O D GE
1 am asking for the opportuni ty to be an integral part of the VLMDAC's effort
to promote the future of well -living in Va il. I have a strong connection to the
I nternatio nal Counci l for Active Aging (ICAA), health club business and the we ll ness
industry, as well as a strong marketing and sales background . I am commi tted to
being a community leader in Vail, and r aising my children in a healthy living
environment. I am dedicated to my overall goal of executi ng local economic growth
thr ough health and wellness.
Home of the Vail Vitality Center, Vail Mountain Lodge General Manager Frank
Johnson ha s designated me as the organization's representative to be considered for
a post on the VLMDAC. I would be honored to represent the best interests of our
growing wellness commu nity.
12/3/2013
November 25 , 2013
Tammy Nagel
Town of Vail
75 S. Frontage Road
Vail CO 81657
Laurie Mullen
PO Box1652
Vail CO 81658
376-5639
Dear Tammy and T own of Vail Counci l,
This letter serves as my interest in serving the Vail community for another term on the
Vail Local Marketing District Advisory Council (VLMDAC ).
I am interested and qualified to serve the VLMD for the following reasons :
• I am a Vail business owner therefore I know first hand the importance of Vai l's
economic vitality.
• I am a Va il property owner. We own two condominiums that house 50% of our
staff therefore I am interested in maintaining and growing property values.
• I represent the small and entrepreneurial bus inesses of Vail whlch is crucial to
keeping Va il unique and diverse .
• I offer 25 years of sales and marketing expertise in the Va il Valley .
• I am involved and active with Vail 's assets (Mountain , Dobson Ice Arena ,
Vail Golf Course , Donovan Pavilion).
• I am connected within the community due to my invo lvement personally and
profess ionally.
• I li ve here full -t ime and can commit to the time required , meeti ngs and associated
VLMD events. I rarely miss a VLMDAC meeting or event.
• I have future goals for VLMD . I take them seriously and work hard to improve our
efforts and results .
• I am passionate about Vall i
I have also attached a summary of my experience, professional association and
personal interests. I appreciate your consideration of my qualifications to serve Va il and
the VLMD .
Respectfully,
Laurie :M.uffen
12/3/2013
Laurie Mullen
Persona l goa ls for VLMD in 2014 and future
• Focus on destination visitation
• Improve our Brand Messaging strategy
• Support our new focus on Customer Contact strategies
• Implement new CRM (Customer Relationship Management) efforts
• Improve booking opportunities for Vail customers through central res, packaging
and hotel options
• Continue to serve as a liaison to the businesses of Vail and represent them
• Deliver quantifiable results to the TOV business community
Profe ssional Expe rience
• West Vail Liquor Mart , owner with Tom Mullen (since 1993), and personally
involved from 2008-present
• The Resort Company, Vail Valley and Steamboat Divisions, Director of
Marketing, 2006-2008
• The Resort Company (Lion Square Lodge, Montaneros, The Charter). Director of
Marketing 1998-2006
• The Charter at Beaver Creek, Director of Marketing, 1994-1998
• The Charter at Beaver Creek, Director of Sales, 1992-1994
• Li on Square Lodge, Sales Manager, 1989-1992
Professional Organizations
• Vail Local Marketing District Advisory Council, December 2005-present
• Vail Economic Advisory Council member, May 2008-present
• Bravo ! Vail Advisory Council member; Finance Committee, Marketing Committee
• Eagle Air Alliance , past Board member
• Vail Valley Partnership, Vice President & Board member
• Colorado Licensed Beve rage Association, member
• Hospitality Sales & Marketing Association International (H SMAI), Vail Valley
Cha pter, Past President
o National winner of 10 Adrian Advertising Awards (through H SMAI)
o Winner of Salesperson of the Year (through Vail Valley Chapter)
Personal Organi zations
• Vail Valley Cares (Thrifty Shops), Pres1dent & Board member
• Women's Foundation of Colorado, past Committee member
• Ducks Unlimited, Vail/Eagle County Chapter, past Committee member
• Eagle River Presbyterian Church
Personal Interests
• VaH Twin Peaks Hockey member, Treasurer and past Captain
• Vail Recreation District, Mini Mites and Mites assistant coach, 2006-2009
• Outdoor recreation: alpine and Nordic skiing , snowshoeing, hiking, biking,
backpacking, soccer, golf
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: Tier IV: Life-Long Learning Council Contributions
PRESENTER(S): Pam Brandmeyer and Kelli McDonald
ACTION REQUESTED OF COUNCIL: Provide feedback on staff’s proposed application
process and criteria for this category of Council Contributions.
BACKGROUND: Staff presented criteria for Tier IV: Life-Long Learning Council
Contributions at the October 15 meeting. Council requested staff revise criteria further and
move the application process up earlier than proposed. The revised criteria was reviewed and
agreed upon by the members of the Commission on Special Events. The application process
will now be complete by December 27 with recommendations made at the January 21 Council
meeting.
ATTACHMENTS:
Tier IV Memorandum
12/3/2013
TO: Vail Town Council
FROM: Staff
DATE: December 3, 2013
SUBJECT: Tier IV: Life-Long Learning Council Contributions
The purpose of this hand-out memorandum is to provide revised information regarding the proposed
additional funding of Tier IV Life-Long Learning program. Staff has proposed that applications would be
accepted from December 4 -27th, with staff recommendations completed for the January 21st Council
meeting. Then applications for the 2015 budget cycle would follow the same schedule as all other
Council contributions for annual requests, normally due at the end of June.
Criteria for staff evaluation of funding will include the following considerations:
The applicant provides a multi-year financial plan demonstrating that the program(s) is designed
to become successful.
The applicant demonstrates how the program(s) fit the overall Council goals
- Improve economic vitality
- Grow a balanced community
- Improve the quality of the experience
- Develop future leadership
The program(s) would enhance leadership skills, foster the Council’s strategic objective of a
health and wellness reputation for Vail, provide opportunities for intellectual dialogues, problem
solving around current issues and reinforce the fabric of the Vail community.
The program(s) is aligned with the Vail brand.
The program(s) will be effectively marketed.
The applicant has demonstrated expertise in the program content and execution.
ACTION REQUESTED OF COUNCIL
Provide feedback on staff’s proposed application process and criteria for this category of Council
contributions. Staff has also included a draft of the Tier IV funding application (see Attachment A).
12/3/2013
TO: Vail Town Council
FROM: Finance Department
DATE: October 15, 2013December 3, 2013
SUBJECT: Tier IV: Life-Long Learning
The purpose of this hand-out memorandum is to provide additional revised information regarding the
proposed additional funding of Tier IV Life-Long Learning program. Staff has proposed that applications
would be accepted from November 15 through January 1stDecember 4 – 27th, with staff
recommendations completed by for the January 31st21st Council meeting.. Then applications for the
2015 budget cycle would follow the same schedule as all other Council contributions for annual
requests, normally due at the end of June.
Criteria for staff evaluation of funding will include the following considerations:
The applicant provides a multi-year financial plan demonstrating that the program(s) is designed
to become self-funding. Town funding would be considered “start-up”.successful.
The applicant demonstrates how the program(s) fit the overall Council goals
- Improve economic vitality
- Grow a balanced community
- Improve the quality of the experience
- Develop future leadership
The program(s) would enhance leadership skills, foster the Council’s goal strategic objective of a
health and wellness reputation for Vail, provide opportunities for intellectual dialogues,s and
problem solving around current issues and reinforce the fabric of the Vail community..
The program(s) is aligned with the Vail brand.
and The program will be effectively marketed.
The applicant has demonstrated expertise in the program content and execution.
The program(s) ability to drive overnight visitation is not a requirement but would positively
impact funding recommendations.
ACTION REQUESTED OF COUNCIL
12/3/2013
Provide feedback on staff’s proposed application process and criteria for this category of Council
contributions. Staff has also included a draft of the Tier IV funding application (See Attachment A)
12/3/2013
1
December 4, 2013
RE: Tier IV Council Contributions
Attached please find the following forms that provide format and policy the Town of Vail has implemented in
regard to requests for funding. These forms are as follows:
1) Contribution Policy/Disclosure
2) Application for Town of Vail Funding
3) Application for Town of Vail Funding/Balance Sheet
4) Application for Town of Vail Funding/Statement of Sources and Uses
Please note that contributions will only be awarded to applicants who can show the contribution will be used
directly to benefit the entire community of Vail.
Applications may be picked up at the Administration Building or e-mailed to you on or after December 4, 2013.
A completed submission (single electronic file only please) must be received at the Town of Vail by 5pm
December 27, 2013, in order to qualify for funding in 2014. Funding will be determined solely from the written
application; no in-person presentations will be held. If the Town Council has questions a bout your application,
you may be contacted by a staff member at a later date. Requests for parking passes and/or parking days or
other TOV in-kind must be included in the disclosure. Individual requests throughout the year, outside this
process, will not be considered.
When making your request, please keep in mind the current economic climate and revenue trends will impact
the town’s decision for total dollars awarded.
If you have any questions on materials to be submitted, please do not hesitate to contact Kathleen Halloran, at
479-2116 or e-mail, khalloran@vailgov.com.
Sincerely,
Kathleen Halloran
TOWN OF VAIL
khalloran@vailgov.com
970-479-2116
12/3/2013
2
TIER IV CONTRIBUTION POLICY
TOWN OF VAIL
1. All contribution requests received by the Town of Vail will be processed in the following manner:
A. All requests must be submitted in writing using the town's application for funding. You may
submit financial information (Balance Sheet and Profit & Loss Statement) ONLY IF it does NOT
exceed 2 pages in length. Please do not attach additional information. Incomplete
applications and supplemental information will not be accepted. THE TOWN COUNCIL WILL
ONLY BE GIVEN YOUR COMPLETED APPLICATION FORMS. NO SUPPLEMENTAL INFORMATION
WILL BE GIVEN TO THE TOWN COUNCIL.
B. All applications for funding in 2014 shall be received at the town by December 27, 2013 by
5:00 P.M. This includes only an electronic version (single .pdf file please) (electronic version
can be sent by email to khalloran@vailgov.com).
C. The Town Council will evaluate the various proposals based on the following criteria:
The applicant provides a multi-year financial plan demonstrating that the program(s) is
designed to become successful.
The applicant demonstrates how the program(s) fit the overall Council goals
- Improve economic vitality
- Grow a balanced community
- Improve the quality of the experience
- Develop future leadership
The program(s) would enhance leadership skills, foster the Council’s strategic objective
of a health and wellness reputation for Vail, provide opportunities for intellectual
dialogues, problem solving around current issues and reinforce the fabric of the Vail
community.
The program(s) is aligned with the Vail brand.
The program(s) will be effectively marketed.
The applicant has demonstrated expertise in the program content and execution.
2. Disclosures to all applicants:
A. No money will be disbursed until March 1, 2014.
B. Because of uncertainty of revenue estimates, please note the following possibilities:
1) Contribution funding may be reduced based on 2013 revenues.
2) The Town of Vail may choose to disburse funding in quarterly installments
throughout 2014.
C. Notification of awards will be sent after the Council discussion to be held January 21st.
12/3/2013
3
3. All entities receiving public funding for Tier IV programs are required to present a final event recap to
the Commission on Special Events using the guidelines below as a template for the report.
Guidelines for Post-event Recap for All Events Receiving Public Funding
A post-event recap is required from all events and programs receiving Town of Vail funding or in-kind sponsorship. Please
schedule a presentation to the Commission on Special Events within 60 days of the close of your event. This
presentation should be accompanied by a written, post-event follow-up document which shall include:
1. An overview outlining the event’s strengths and weaknesses: specifically, what went well and what measures
could be taken to improve the event.
2. An event budget showing actual profit and loss numbers and how the funding was utilized.
3. A detailed overview of the marketing that was implemented to promote the event.
4. An explanation as to how participants and/or attendees were directed to book lodging.
5. Survey results (*see explanation below) including the following information, per the CSE Criteria as described in
the RFP:
a. Attendance numbers and demographic profile:
i. Estimated attendance. If your event is non-ticketed, please describe what method you used to estimate the
numbers of attendees.
ii. What percentage of people came to Vail specifically for your event? What percentage of people have
attended the event in previous years?
iii. Where did attendees come from: local, regional, out of state, international?
iv. Average age and income bracket of attendees.
b. Estimated spending by event attendees:
i. Lodging (if applicable)
1. What percent of attendees stayed in the Town of Vail?
2. Number of room nights generated?
3. Average amount spent on lodging per day?
ii. Dining
iii. Shopping
iv. Other Activities
c. Visitor Intent to Return and Satisfaction Ratings: Would you come back? Was if fun?
d. Estimated Return on Investment (ROI) to the Town of Vail: Specifically, how much additional spending
within the Town of Vail was generated by the event? What is the ratio of increased revenue to the amount
of funding received? How much additional sales tax revenue generated by the event accrued to the Town of
Vail? (Town of Vail sales tax is 4%).
6. Potential for growth and the development of sponsorships and media exposure.
7. Did the event impact Vail’s “Sense of Community”?
8. In light of the Vail Town Council’s commitment to a sustainable environment, please describe any and all
measures that were taken to produce the event in as “green” and environmentally friendly manner as possible.
Please submit your event re-cap electronically to the Special Events Coordinator at specialevents@vailgov.com a
minimum of 5 days prior to your presentation.
12/3/2013
4
APPLICATION FOR TOWN OF VAIL FUNDING: TIER IV
GENERAL INSTRUCTIONS
All applications must be submitted to the Town of Vail by December 27, 2013 by 5:00 P.M.. You must provide an
electronic version only (single file please), sent to khalloran@vailgov.com. Any application received after that
date will not be considered.
For questions on the financial statements, please contact Kathleen Halloran at 479-2116.
PLEASE TYPE THIS APPLICATION OR PRINT IN BLACK INK
1. Name of organization:
2. Contact person:
3. Mailing address:
4. Telephone:
5. E-mail address:
6. Members and Titles of your governing board:
7. Amount of contribution requested:
8. Organization fiscal year-end:
9. Are your books audited?
10. How will the contribution be used?
11. How does your request support item 1C of the contribution policy?
12. Who currently funds your organization (other governments, private donations, user fees, etc.)?
13. Organization's mission statement:
12/3/2013
5
APPLICATION FOR TOWN OF VAIL FUNDING
Balance Sheet
Instructions: You may insert a print out of your own financial report format instead of this form.
Round all figures to the nearest dollar. Please present in as much detail as po ssible.
Most Recent Completed
Fiscal Year (Date: )
Assets: $
Total Assets $
Liabilities: $
Total Liabilities $
Net Worth (Total Assets Minus Total
Liabilities) $
12/3/2013
6
APPLICATION FOR TOWN OF VAIL FUNDING
Statement of Sources and Uses
Instructions: Round all figures to the nearest dollar. Please present as much detail as possible.
Current Fiscal Year Budget
Revenues: $
(List by funding source)
Total Revenue $
Expenses: $
Total Expenses $
Total Revenue Minus Expense $
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: Timber Ridge Redevelopment Rockfall Presentation
PRESENTER(S): George Ruther, Director of Community Development
ACTION REQUESTED OF COUNCIL: Provide instructions to town staff on next steps
towards addressing the need for rockfall mitigation for the Timber Ridge redevelopment
project.
BACKGROUND: The Vail Town Council has authorized the redevelopment of the
easternmost 5.24 acres of the Timber Ridge Village Apartments. Development applications
intending to facilitate the redevelopment have been submitted to the Town for review.
Geologic rockfall hazard mitigation is a requirement of the redevelopment process. There are
numerous ways to successfully mitigate the hazard that fully comply with the Town's adopted
regulations. The Vail Town Council is being asked to provide instruction to town staff on next
steps towards addressing the rockfall hazard.
STAFF RECOMMENDATION: Based upon the analysis and work completed to date, town
staff recommends the Vail Town Council authorizes the town manager to work with the
consulting engineers on the preparation of a final design and cost estimate. Further,
staff recommends the town manager be given authorization to negotiate a contract with a team
of qualified contractors to completed the rockfall mitigation work. Given the Town's adopted
regulations, it is recommended the final design work be completed prior to the issuance of a
building permit for the redevelopment project.
ATTACHMENTS:
Timber Ridge Power Point Presentation
12/3/2013
Rockfall Mitigation Presentation Vail Town Council December 3, 2013
Town of Vail Community
Development Department
12/3/2013
Chapter 21, Hazard Regulations
Pre-Development Agreement
Background
Options for Consideration
Preferred Alternative
Next Steps
Town of Vail Community
Development Department
12/3/2013
“to help protect the inhabitants of the town
from dangers relating to…geologically
sensitive areas”
Site Specific Study required
Findings (“if in the conclusion….”)
“corrective engineering or engineered
construction”
Mitigation must be depicted on the Approved
Development Plan
Mitigation requirement can not be waived
Town of Vail Community
Development Department
12/3/2013
“……4. Town Obligations.
a.The Town shall be responsible for all costs
associated with any necessary rockfall mitigation.”
Town of Vail Community
Development Department
12/3/2013
High Severity Rockfall Zone
Site Specific Study completed (HP Geotech 2009)
Study included helicopter video analysis and
on the ground site visits
“the site is developable with corrective
engineering”
Town of Vail Community
Development Department
12/3/2013
Town of Vail Community
Development Department
12/3/2013
Background
Eleven options developed for consideration
On-site, Off-site, Use of ROW
Wire mesh netting, fencing, engineered
construction
All options mitigate the hazard per the
Chapter 21, Hazard Regulations
Probable cost of options varies widely
Town of Vail Community
Development Department
12/3/2013
Town of Vail Community
Development Department
12/3/2013
Options for Consideration
Anc:bored s t .. ! M!!h Stabll!ut!on:
OU!Ct'Op s tAblllnoUon with rock boll
anChOred tleXJble ..-mesh netting.
~ Selsn llo u...,
C ontact;
App<o>dmet& boundary of map unlla.
• V!rlf L!!p! Rockfaa l!loc:b
Georgy 5eellon• •nd CRSP P ronlu;
Uno of a-. 1111<1 pn>ttM anown on Ago..,...
s throuslh a ono:t 10 ttwo..gh 12.
0 150ft.
s.:-: 1 ln.= 150 II
Comout lnletVal: 10 II.
o.o.ne-20011
Vail Town Council selected Option 7B.
Town acquired the land where the hazard
originates.
Land area added to the Town’s open space
inventory.
Combination of hazard removal, wire mesh
netting, and anchoring rocks to the hillside.
Town of Vail Community
Development Department
12/3/2013
Authorize town staff to work with HP Geotech and a qualified construction contractor on a final design of Option 7B and prepare a final cost estimate.
Authorize the town manager to enter into negotiations with HP Geotech and a qualified construction contractor to complete the required scope of work.
Request the PEC conditions the final approval of the development applications on said work being finalized prior to the issuance of a building permit.
Town of Vail Community
Development Department
12/3/2013
Rockfall Mitigation Presentation Vail Town Council December 3, 2013
Town of Vail Community
Development Department
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC:
Information Update:
1) September 2013 Business Review;
2) VEAC 111213 Meeting Minutes;
3) 2013 USA Pro Challenge Recap;
4) Vail Valley Athlete Commission (VVAC);
ATTACHMENTS:
2013 September Business Review
2013 USA Pro Challenge Recap
VEAC 111213 minutes
Vail Valley Athlete Commission (VVAC) Update
12/3/2013
Vail Business Review
September 2013
November 18, 2013
The September Vail Business Review breaks down the four percent sales tax collected
for September and year to date through September.
Overall September sales tax increased .6% with Retail increasing 1.4%, Lodging
increased 6.6%, Food and Beverage increased 1.9% and Utilities/Other (which is mainly
utilities but also includes taxable services and rentals) decreased 13.6%. The Out of
Town category continues to be greatly affected by construction, interior design firms and
furniture stores delivering in to Vail. Excluding the Out of Town category sales tax for
the month of September was up 1.2%.
Year to date through September resulted in a 7.8% increase overall with Retail
increasing 11.8%, Lodging increased 9.3%, Food and Beverage increased 5.0% and
Utilities/Other decreased 2.6% Excluding the Out of Town category, sales tax year to
date through September is up 7.9%.
Town of Vail sales tax forms, the Vail Business Review and the sales tax worksheet are
available on the internet at www.vailgov.com. You can subscribe to have the Vail
Business Review and the sales tax worksheet e-mailed to you automatically
from www.vailgov.com.
Please remember when reading the Vail Business Review that it is produced from sales
tax collections, as opposed to actual gross sales.
If you have any questions or comments please feel free to call me at (970) 479-2125 or
Judy Camp at (970) 479-2119.
Sincerely,
Sally Lorton
Sales Tax Administrator
12/3/2013
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
SeptemberSeptemberSeptemberSeptember
Sales Tax Newsletter
September 2013 Sales TaxSeptember 2013 Sales TaxSeptember 2013 Sales TaxSeptember 2013 Sales Tax
SeptemberSeptemberSeptember
2012 2013 %
Collections Collections Change
VAIL VILLAGE
Retail 123,259 123,499 0.19 %
Lodging 103,976 113,978 9.62 %
F & B 198,400 190,722 -3.87 %
Other 12,188 5,729 -52.99 %
Total 437,823 433,928 -0.89 %
LIONSHEAD
Retail 33,608 31,670 -5.77 %
Lodging 61,548 58,934 -4.25 %
F & B 66,652 67,168 0.77 %
Other 3,467 3,671 5.90 %
Total 165,276 161,443 -2.32 %
CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL
Retail 111,334 109,958 -1.24 %
Lodging 45,795 53,348 16.49 %
F & B 42,023 55,139 31.21 %
Other 6,790 4,920 -27.54 %
Total 205,942 223,365 8.46 %
OUT OF TOWN
Retail 52,487 59,900 14.12 %
Lodging 4,660 3,931 -15.66 %
F & B 1,229 1,188 -3.28 %
Utilities & Other 112,702 102,455 -9.09 %
Total 171,078 167,474 -2.11 %
11/18/2013 12:37:48 PM Page 1 of 2 12/3/2013
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
SeptemberSeptemberSeptemberSeptember
Sales Tax Newsletter
September 2013 Sales TaxSeptember 2013 Sales TaxSeptember 2013 Sales TaxSeptember 2013 Sales Tax
TOTALTOTALTOTALTOTAL
SeptemberSeptemberSeptember
2012 2013 %
Collections Collections Change
Retail 320,689 325,027 1.35 %
Lodging And Property Mgmt 215,980 230,190 6.58 %
Food and Beverage 308,304 314,217 1.92 %
Other 135,146 116,776 -13.59 %
Total 980,119 986,210 0.62 %
RETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARY
SeptemberSeptemberSeptember
2012 2013 %
Collections Collections Change
RETAIL-FOOD 85,674 84,696 -1.14 %
RETAIL-LIQUOR 23,703 23,542 -0.68 %
RETAIL-APPAREL 47,038 54,892 16.70 %
RETAIL-SPORT 65,745 62,967 -4.23 %
RETAIL-JEWELRY 16,380 16,263 -0.71 %
RETAIL-GIFT 6,514 4,794 -26.41 %
RETAIL-GALLERY 3,420 3,599 5.23 %
RETAIL-OTHER 71,711 74,013 3.21 %
RETAIL-HOME OCCUPATION 503 261 -48.21 %
Total 320,689 325,027 1.35 %
11/18/2013 12:37:49 PM Page 2 of 2 12/3/2013
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
September YTDSeptember YTDSeptember YTDSeptember YTD
Sales Tax Newsletter
September YTD 2013 Sales TaxSeptember YTD 2013 Sales TaxSeptember YTD 2013 Sales TaxSeptember YTD 2013 Sales Tax
September
YTD
September YTDSeptember YTD
2012 2013 %
Collections Collections Change
VAIL VILLAGE
Retail 2,106,707 2,333,539 10.77 %
Lodging 2,488,559 2,820,680 13.35 %
F & B 2,762,128 2,930,738 6.10 %
Other 87,350 101,100 15.74 %
Total 7,444,744 8,186,057 9.96 %
LIONSHEAD
Retail 872,193 924,972 6.05 %
Lodging 1,699,469 1,822,236 7.22 %
F & B 808,499 814,151 0.70 %
Other 39,017 43,032 10.29 %
Total 3,419,178 3,604,391 5.42 %
CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL
Retail 1,354,449 1,420,105 4.85 %
Lodging 910,609 971,158 6.65 %
F & B 498,259 528,335 6.04 %
Other 53,726 51,502 -4.14 %
Total 2,817,043 2,971,100 5.47 %
OUT OF TOWN
Retail 455,819 674,967 48.08 %
Lodging 174,470 149,907 -14.08 %
F & B 10,342 10,190 -1.48 %
Utilities & Other 1,296,840 1,242,869 -4.16 %
Total 1,937,472 2,077,932 7.25 %
11/18/2013 12:50:39 PM Page 1 of 2 12/3/2013
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
September YTDSeptember YTDSeptember YTDSeptember YTD
Sales Tax Newsletter
September YTD 2013 Sales TaxSeptember YTD 2013 Sales TaxSeptember YTD 2013 Sales TaxSeptember YTD 2013 Sales Tax
TOTALTOTALTOTALTOTAL
September
YTD
September YTDSeptember YTD
2012 2013 %
Collections Collections Change
Retail 4,789,168 5,353,583 11.79 %
Lodging And Property Mgmt 5,273,108 5,763,980 9.31 %
Food and Beverage 4,079,228 4,283,414 5.01 %
Other 1,476,934 1,438,502 -2.60 %
Total 15,618,437 16,839,480 7.82 %
RETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARY
September
YTD
September YTDSeptember YTD
2012 2013 %
Collections Collections Change
RETAIL-FOOD 1,010,056 1,070,028 5.94 %
RETAIL-LIQUOR 340,041 364,346 7.15 %
RETAIL-APPAREL 676,290 886,833 31.13 %
RETAIL-SPORT 1,758,800 1,875,655 6.64 %
RETAIL-JEWELRY 155,261 180,437 16.22 %
RETAIL-GIFT 63,786 56,549 -11.34 %
RETAIL-GALLERY 50,055 51,659 3.20 %
RETAIL-OTHER 730,774 865,326 18.41 %
RETAIL-HOME OCCUPATION 4,105 2,749 -33.04 %
Total 4,789,168 5,353,583 11.79 %
11/18/2013 12:50:40 PM Page 2 of 2 12/3/2013
12/3/2013
The Numbers
ATTENDANCE:
Vail Total – 30,000
Spectators
PARKING:
Village Structure – Full
Lionshead Structure – Full
Frontage Road – Packed
Vail Pass Parking - Packed
The Crowds
12/3/2013
THE RIGHT SPORT AT THE RIGHT TIME
Big Business
•Largest annual spectator
sport in Colorado
•Largest pro cycling race in
North America
•Voted as one of the top 5
cycling races in the world
(Cycling News 2011 & 2012)
Best of the Best
•#1 & #2 ranked riders in the
World
•2 Tour de France Champions
•9 Tour de France stage
winners
•3 World Champions
•26 Olympians
•10 National Champions
12/3/2013
Vail Exposure
Unprecedented cycling
broadcast
TV coverage of Vail Time Trial
•2 Hour live show on NBC
Sports
•1 Hour re-cap show over the
weekend
•150 Million household reach
Overall Exposure
International coverage in 177
countries
Total Tour Media Impressions =
3.0 Billion
Exceptional Reach
12/3/2013
Ground-breaking
new ways to
engage fans
Digital
Online Distribution strong and
engaged following
Tour tracker
- 290,000 Unique Users
- 702,000 Launches
Social Media
- 90,000 Facebook fans
- 11.5 Million Impressions
Twitter
- 21,800 Followers
- 15.7 Million Impressions
Website
- 1.1 Million Website Visits
- 3.7 Million Page Views
Innovation
12/3/2013
Vail Time Trial
•Collaboration and teamwork with
Joint LOC
•Community involvement and
business support
•Positive merchant feedback
throughout Vail
•Public notifications and messaging
•Venue layout and flow
•Consolidation of Lodging properties
What Worked Well
“This race will
separate the men from
the boys.”
Peter Stetina
Two-time Under Age 23 Time
Trial Champion
12/3/2013
2014 Award
The fans, riders and the Tour
have spoken!
The Vail Time Trail will return
in 2014 as the penultimate
stage to the 2014 edition of
the USA Pro Challenge
Next Steps to 2014
12/3/2013
THANK YOU VAIL
12/3/2013
Vail Economic Advisory Council (VEAC)
November 12, 2013
MEETING NOTES
• VEAC Members Present:
Rayla Kundolf; Matt Ivy; Michael Kurz; Robin Litt; Paul Wible; Kim Newbury; Greg Moffet; Andy
Daly; Brian Nolan; Rob Levine; Matt Morgan; Mia Vlaar; Kristin Williams (for Chris Jarnot); Laurie
Mullen; Mark Gordon
• Others Present:
Jim Lamont, Michael Cacioppo; Ryan Clark; Meggen Kirkham; Jeanne Reid;
• TOV Staff Present:
Town Manager Stan Zemler; Finance Director Judy Camp; Economic Development Manager Kelli
McDonald; Acting Town Clerk Tammy Nagel
• 2013 Summer Intercept Research Results:
Ryan Clark, with Vail Resorts presented the Town of Vail 2013 Summer Intercept Results
PowerPoint to the members. Clark explained the objective behind the intercept surveys was to
provide an understanding of who is visiting Vail during the summer months and gauge their level
of satisfaction with their experience. Clark said intercept surveys are conducted randomly around
Vail Village and Lionshead Village and those 1,624 surveys were conducted between May 24th-
September 2nd. The survey showed ninety-eight percent of the respondents agreed with the
statement, “Vail is a place where I can come rest and rejuvenate in a spectacular mountain
setting” and gave Vail a Net Promoter Score (NPS) of 80, which is considered to be an excellent
score which Vail has achieved the last two years. The in-state day visitors had the lowest NPS of
all market segments. Clark stated the Front Range made up 35% of the total visitation and had a
greater interest in outdoor activities and events than out-of-state guests. Sporting events (GoPro
Mountain Games and USA Pro Cycling Challenge) were the most frequented events. Music
festivals/concerts were the event type most frequently stated (38%) by the respondent that would
influence them to return to Vail with sports events (35%) being the second most. Hiking,
mountain biking, and rest and relaxation were the three most popular activities of respondents.
Clark stated that holding more concerts and sporting events geared toward the Front Range
market could increase visitation to Vail. Clark also suggested considering holding more music
festivals/concerts or sporting events in the beginning of the summer and outdoor
events/participatory events later in the summer as on-mountain activity increases. The survey
results showed in early summer there was a greater request for events compared to late summer.
Also as the summer progresses, there was a greater participation in outdoor activities like hiking
and mountain biking compared to early summer.
• 2013 Burke Research Results:
Meggen Kirkham, with SITE Marketing presented the Burke Brand Research Results of the 2013
Summer Tracking Research PowerPoint to the members. Kirkham said the Town of Vail
benchmarked key brand metrics among summer travelers to Colorado mountain destinations in
2011 and replicated the survey in 2013 to track changes. The goal of the research was to
measure and monitor momentum, equity and perception. Kirkham explained the momentum will
show strength and answer the question on how well Vail is converting awareness to positive
consideration and visits. Equity shows standing by showing what the perceptions of Vail are and
how that compared to Aspen. Perception will provide information on customer satisfaction and
demonstrate the relationship between satisfaction and resort perceptions. The results in the
Colorado Drive Market showed hiking remaining the favorite activity for Coloradoans, far more
than any other outdoor recreation. Coloradoans also appreciate a variety of options that are not
“active” such as shopping, dining and festivals. The Destination Travelers were found to be much
the same as Coloradoans in their activity preferences, with hiking being the first and foremost
12/3/2013
favorite outdoor recreational activity followed by a range of leisure time options. Vail has made a
directional advance year-over-year and continues to lead spontaneous awareness among
Coloradoans. Spontaneous awareness jumped upward in Destination Travelers responses for
both Vail and Aspen in 2013. Kirkham said while these gains were significant, unaided
awareness among destination visitors remained at less than half the level of Colorado travelers.
Kirkham also stated that while the Colorado Drive Market was showing real improvement in
converting awareness to consideration, Vail lost ground on winning visits; whereas Breckenridge
showed a major gain on destination choice, outpacing all competitors. People coming from out of
region considered and chose Vail, Beaver Creek and Breckenridge at rates consistent with 2011.
Aspen, Park City and Winter Park all made significant gains in winning summer visits from out of
region travelers.
• Bravo! Vail Economic Impact Study:
Jeanne Reid with Bravo! Vail provided a recap to the members of Bravo! Vail 2013. Reid stated
that Bravo! Vail was an experience you could have nowhere else because it is the only festival in
North America that hosted three of the world’s greatest orchestras: Dallas Symphony Orchestra,
The Philadelphia Orchestra and New York Philharmonic. Bravo! Vail had international
recognition from hosting internationally renowned soloists and chamber musicians. It enriched the
cultural life of Vail and increased its prominence as a summer destination for cultural tourism.
Reid went onto say that Bravo! Vail’s Education and Community Engagement Programs created
experiences shared and enjoyed equally by all. Reid said the 2013 Bravo! Vail total attendance
was 690,982 which was an increase from 2012. Reid said the total event budget for Bravo! Vail
was $4,909,500 and the Town of Vail gave a donation of $177,500; in-kind sponsorship was
$2,400,000 and cash sponsorship was $2,950,000.
• Financial Report:
Judy Camp reviewed with the members the financial reports that were provided in their packets.
• Town Manager Report:
Stan Zemler said the Town of Vail’s 2014 budget was adopted at the November 5 town council
meeting. Additionally, there are three newly elected council members, Jenn Bruno, Dale Bugby
and Dave Chapin and one returning council member, Greg Moffet. Zemler stated a third travel
lane may open up on I-70 to reduce ski traffic and the third lane will be a toll lane.
• Citizen Input:
Michael Cacioppo stated he felt it is unfair for mountain residents to have to pay a toll to use I-70.
• Other Business:
Paul Wible provided members a handout for the event “Break Through Leadership with Think 2
Perform”, which will be held on December 12, 2013. McDonald invited members to the swearing
in of the new Council members and the election of Mayor and Mayor Pro Tem at 1:00 p.m. today.
• Next Meeting:
The next meeting is scheduled as a joint work session with the Town Council to hear the
DestiMetrics ski season preview report at the Decem ber 17 Council meeting, time TBD
12/3/2013
Vail Valley Athlete Commission (VVAC)
The VVAC convened on Wednesday, November 13 to determine allocations for the winter season of
2013-14. This program is funded by the Town of Vail, Vail Resorts and the Vail Valley Foundation. Nine
applications were received for this winter, with the following allocations approved:
Katharine Irwin Alpine Ski Racing $3,000
Abigail Ghent Alpine Ski Racing $3,000
Taylor Seaton Skiing Halfpipe $3,000
Heidi Kloser Mogul Skiing $3,000
Ralph Green Paralympic Alpine Ski Team $3,000
Sylvan Ellefson Nordic Skiing $2,500
Lucas Evans Slopestyle/Big Air Skiing $1,000
Kjell Ellefson Telemark Skiing $1,000
Patrick Baskins Big Mountain Freeskiing $ 500
Additionally, Amanda Ortiz was funded at $1,000 for the Mountain Running World Championships in
Poland this fall and came in first in her age division.
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: Matters from Mayor, Council and Committee Reports:
1) 2014 Town Council Committee Task Force Assignment
ATTACHMENTS:
2013 Council Committee Task Force
12/3/2013
Town Council Committee/Task Force Appointments and Representatives
TO: Town Council
FROM: Tammy Nagel
DATE: November 12, 2013
RE: Committee/Task Force Appointments
This is a list of all committees/task forces to which Council members have been
appointed or for which they have volunteered. It is my understanding that all
assignments run to the next Regular Municipal Election (November 5, 2015).
COMMITTEE/TASK FORCE COUNCIL MEMBER(S) OR REPRESENTATIVES
1. NWCCOG Stan Zemler – Voting
___________________ – alternate
(meets one time a month)
(Stan to revisit in 6 months; possibly Kerry and
Greg to fill in later in the year)
2. NWCCOG Water Quality/ Chuck Ogilby – Voting (meets quarterly.
Quantity Committee Chuck also is county-wide representative for
the Colorado River Roundtable which meets
monthly)
3. CAST (Colorado Assoc. Ski Towns) __________________ – Voting
__________________ - alternate
Stan Zemler
(meets five times a year with different
locations throughout the state and region)
4. VRD/Council Subcommittee _____________________
_____________________
Stan Zemler
Pam Brandmeyer
(meets as needed)
5. Commission on Special Events Staff: Sybill Navas
(CSE) ___________________ – ex officio; non-voting
6. Bravo! Vail Valley Music Festival _____________________ – Voting
Staff: Pam Brandmeyer
(meets 5 times a year)
12/3/2013
7. Channel 5 Vail Valley Community __________________ - Voting
Television Board Pam Brandmeyer – community member to
transition
(meets every other month, first Monday,
at 4:00 p.m.)
8. Art in Public Places Board ____________________ – Non-Voting
(shows “voting” per ordinance)
(meets first Monday of the month)
*Although the town code calls out for 1 Town Councilmember to serve on this appointed board of 11, this is in
conflict with the town charter which states under Section 8.2 – Composition of Boards and Commissions: “neither
the mayor nor any councilman (member) shall serve on any board or commission.”
9. Mauri Nottingham Environmental ____________________ – Voting
Award (meets as needed)
10. Vail Valley Exchange/Sister Cities ___________________ – Voting
Vail Youth Recognition Award (meets as needed)
11. Eagle County Regional ___________________
Transportation Authority (ECO) ___________________ – Alternate
(meets quarterly)
12. Ford Park Management Plan ___________________
Staff: Pam Brandmeyer
(meets as needed)
13. TOV Open Space/Charter Committee ____________ – Voting
____________ – Alternate
Stan Zemler – Voting
(meets as needed)
14. Colorado Ski Museum and Ski _________________ - Advisory
and Snowboard Hall of Fame
15. Betty Ford Alpine Garden __________________ - Voting
Foundation __________________ – alternate
(The board has been meeting monthly
or more. Meeting times are random)
16. Vail Local Marketing District _________________ – Voting
Advisory Council (VLMDAC) _________________ – alternate
(meets third Thursday, 8:00 – 11:00 am)
(Statutory authority that allows for a Council/board member to be appointed)
17. Vail Child Care Center Krista Miller – Voting member
(required by non-profit status)
12/3/2013
Council approved 07.15.08
(meets monthly)
18. Donovan Park Pavilion Diana Donovan
Staff: Pam Brandmeyer
(Operator: Donovan Management Co.,
Laurie Asmussen)
(meets as needed)
19. Timber Ridge Affordable Housing Town Manager, President
Corporation (“TRAHC”) Community Development Director
Public Works Director
(Presents annual budget Facility Maintenance Manager
and audit report) Finance Director
20. I-70 Transportation Corridor Stan Zemler – Exec. Committee/Chairperson
Coalition Staff: Greg Hall
(exec. Committee meets 2nd Wed of month and
full coalition meets every other month)
21. Visitor Center Sub-Committee __________________
(Vail Information Centers) __________________
Stan Zemler
Suzanne Silverthorn
Krista Miller
(meets as needed)
22. Eagle County Open Space ________________________
Advisory Committee (meets second Monday of the month)
23. Vail Economic Advisory Council ________________________
(VEAC) ________________________
(meets second Tuesday, 8:00 to 10:00 am,
monthly)
24. Chamonix Parcel Planning _____________________
Committee _____________________
(meets as needed)
25. Timber Ridge Redevelopment _____________________
Advisory Committee (meets as needed)
26. Economic Council of Eagle County __________________
__________________ - alternate
12/3/2013
(was meeting monthly; current status is
uncertain)
27. Eagle County Airport Master ____________________
Planning Committee ____________________ - alternate
(meets as needed)
28. Town of Vail Housing Authority ___________ - Voting member
Council discretion
(meets 4th Tuesday at 3:00 p.m.; or
more on monthly basis)
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b)(e) - to receive legal
advice on specific legal questions; and to determine positions, develop a strategy and instruct
negotiators, Regarding: Xcel Franchise negotiation; 2) C.R.S. §24-6-402(4)(a)(b)(e) - to
discuss the purchase, acquisition, lease, transfer, or sale of property interests; to receive legal
advice on specific legal questions; and to determine positions, develop a strategy and instruct
negotiators, Regarding: Discussion concerning negotiations regarding Timber Ridge
Redevelopment.
PRESENTER(S): Matt Mire
12/3/2013
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: December 3, 2013
ITEM/TOPIC: Adjournment (5:00 p.m.)
NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES
AND TIMES AND SUBJECT TO CHANGE)
--------------------
THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT
APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, NOVEMBER 5, 2013 IN THE VAIL
TOWN COUNCIL CHAMBERS
FUTURE AGENDA ITEMS:
Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.; Information
Updates Attachments: WS - 15 min.; Executive Session items: 30 min.; Consent Agenda: 5
min.; Town Manager Report: 5 min.
FUTURE AGENDA ITEMS:
DestiMetric Ski Season Preview - WS - 12/17
Recreational Marijuana Discussion - ES - 12/17
2nd reading of Ordinance No. 22 Supplemental - Kathleen - ES - 12/17
2nd reading of Ordinance No. 23 Ski Club Storage - George - ES - 12/17
2nd reading of Ordinance No. 24 Xcel Franchise - Matt - ES -12/17
Water Quality Management Plan and update - WS -12/17
Recreational Marijuana Ordinance - ES 1/07
Eagle County Economic Development Plan - Chris Romer - WS - 30 min. - 1/21
Timber Ridge Transfer from TRAHC to Council - George - ES - 02/04
RRC Attendance Survey - WS - 30 min. - 2/18
CIRSA Council Training - Matt - WS - TBD
Village Townhomes Ordinance - George - ES - TBD
Plastic bags - TBD
Recycling - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD
Vail Valley Medical Center Maser Plan Update - George - ES - 60 min - TBD
EHU Housing Authority - TBD
2015 WAC construction restrictions discussion - George - WS - 30 min. - TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
Update on I-70 noise right lane use - TBD
CDOT/Simba Run Agreement - TBD
12/3/2013