HomeMy WebLinkAbout2014-01-21 Agenda and Support Documentation Town Council Evening SessionVAIL TOWN COUNCIL
EVENING SESSION AGENDA
VAIL TOWN COUNCIL CHAMBERS
75 S. Frontage Road W.
Vail, CO 81657
6:00 P.M., JANUARY 21, 2014
NOTE: Times of items are approximate, subject to change, and cannot
be relied upon to determine at what time Council will consider
an item.
1.
ITEM/TOPIC: Former Council Member Susie Tjossem Thank you for her
Service. (5 min. )
PRESENTER(S): Mayor Daly
2. ITEM/TOPIC: Citizen Participation (15 min.)
3.
ITEM/TOPIC: Consent Agenda:
1) Tier IV Allocations memorandum and recommendations; (5 min. )
4.
ITEM/TOPIC: Town Managers Reports:
1) Town Council/Town Manager Goals (5 min.)
PRESENTER(S): Stan Zemler
5.
ITEM/TOPIC: I-70 Vail Underpass Project Update (75 min.)
PRESENTER(S): Tom Kassmel
ACTION REQUESTED OF COUNCIL: Listen to the project update, provide
feedback, and solicit additional public comment.
BACKGROUND: The I-70 Vail Underpass is a proposed new multimodal
pedestrian and vehicular connection that is midway between Main Vail and
West Vail exits, passing under I-70. This underpass has been identified in the
Vail Transportation Master Plan and the CDOT I-70 Programmatic
Environmental Impact Statement (PEIS) as a critical link between the North
and South Frontage Road. The Town and CDOT have recently entered into
a Letter of Commitment to jointly fund the design and construction of this
project with an expected completion date of December of 2017. CDOT, the
Town of Vail, and the selected design consultant, Felsburg, Holt & Ullevig
(FHU), have recently begun the design process and will provide and update
to Town Council on the design process, progress and summary of the public
input received.
STAFF RECOMMENDATION: Listen to the project update, provide
feedback, and solicit additional public comment.
6. ITEM/TOPIC: Resolution No. 3, Series of 2014 Timber Ridge (15 min.)
PRESENTER(S): George Ruther
1/21/2014
ACTION REQUESTED OF COUNCIL: Approve, Approve with Conditions or
Deny Resolution No. 3, Series of 2014.
STAFF RECOMMENDATION: Staff recommends approval of Resolution
No. 3, Series of 2014, as read.
7.
ITEM/TOPIC: First reading of Ordinance No. 4, Series of 2014, and
ordinance creating the Timber Ridge Enterprise Fund of the Town of Vail,
Colorado; and making budget adjustments to the Timber Ridge Enterprise
Fund of the 2014 budget for the Town of Vail, Colorado; and authorizing the
said adjustments as set forth herein; and setting for details in regard thereto.
(10 min. )
PRESENTER(S): Judy Camp
ACTION REQUESTED OF COUNCIL: Approve Ordinance No. 4, Series of
2014 to incorporate Timber Ridge into the Town of Vail 2014 budget.
BACKGROUND: Earlier this evening, the Town Council will hear a
resolution to transfer ownership of the Timber Ridge Apartments to the Town
of Vail from the Timber Ridge Affordable Housing Corporation. Ordinance
No. 4 supplements the Town's 2014 budget to include the operations of the
Timber Ridge project. The budget presented in Ordinance No. 4 is the same
budget previously approved by the Timber Ridge Affordable Housing
Corporation as the owner of the property before the transfer. This 12-month
budget provides for operating entire complex. Adjustments will be made in
future budget amendments as redevelopment plans unfold.
STAFF RECOMMENDATION: Staff recommends approval of Ordinance No.
4 upon first reading.
8.
ITEM/TOPIC: Second reading of Ordinance No. 1, Series of 2014 An
Ordinance Extending the Temporary Ban on Marijuana Establishments on
the Town, Pursuant to the Newly Enacted Section 16 of Article XVIII of the
Colorado Constitution (Amendment 64) (5 min. )
PRESENTER(S): Kendra Carberry
ACTION REQUESTED OF COUNCIL: Approve, approve with amendments
or deny Ordinance No. 1, Series of 2014 upon second reading.
BACKGROUND: Colorado voters recently passed Amendment 64, which
amended Article XVIII of the Colorado Constitution by the addition of a new
section regarding the personal use and regulation of marijuana. Pursuant to
Article XVIII, § 16(5)(f) of the Colorado Constitution, the Town may "prohibit
the operation of marijuana cultivation facilities, marijuana product
manufacturing facilities, marijuana testing facilities, or retail marijuana stores
through the enactment of an ordinance".The Town Council (the “Council”)
requested that Town staff study the effects of such marijuana establishments,
considering the Town's existing land use regulations and master plan, and
thereafter provide information to the Council as to whether such uses should
be permitted at any location in the Town. The Council had adopted a
temporary ban until January 21, 2014. Town staff needs additional time to
gather information, to review the state statutes and forthcoming regulations,
and to study the impacts of marijuana establishments and the zone districts
in which they should be permitted, if at all. During such time, the Council
wishes to extend the temporary ban on the location or operation of marijuana
establishments in the Town until July 31, 2014. 1/21/2014
STAFF RECOMMENDATION: Approve, approve with amendments or deny
Ordinance No. 1, Series of 2014 upon second reading.
9.
ITEM/TOPIC: Second reading of Ordinance No. 2, Series of 2014 An
Ordinance Repealing Section 1-4-1.C of the Vail Town Code and Enacting a
New Section 1-4-4 of the Vail Town Code, Concerning Restitution in
Municipal Court (5 min. )
PRESENTER(S): Kendra Carberry
ACTION REQUESTED OF COUNCIL: Approve, approve with amendments
or deny Ordinance No. 2, Series of 2014 on second reading.
BACKGROUND: Pursuant to its police powers and authority as a home rule
municipality to define the jurisdiction of its municipal court under Article XX, §
6(c) of the Colorado Constitution, the Town may order restitution in
conjunction with misdemeanors and petty offenses. The Town does not
currently have a restitution ordinance.
STAFF RECOMMENDATION: Approve, approve with amendments or deny
Ordinance No. 2, Series of 2014 on second reading.
10.
ITEM/TOPIC: Second reading of Ordinance No. 3, Series of 2014 An
Ordinance Amending Section 6-3B-2 of the Vail Town Code Regarding the
Jurisdictional Limit of Larceny Offenses in the Town (5 min.)
PRESENTER(S): Kendra Carberry
ACTION REQUESTED OF COUNCIL: Approve, approve with amendments
or deny Ordinance No. 3, Series of 2014 on second reading.
BACKGROUND: Traditionally, municipal authority for prosecution of theft
crimes has been concurrent with state prosecution of class 1
misdemeanors. The state recently changed the jurisdictional limit of theft
crimes from $1,000 to $2,000.
STAFF RECOMMENDATION: Approve, approve with amendments or deny
Ordinance No. 3, Series of 2014 on second reading.
11. ITEM/TOPIC: Adjournment (8:25 p.m.)
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Former Council Member Susie Tjossem Thank you for her Service.
PRESENTER(S): Mayor Daly
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Citizen Participation
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Consent Agenda:
1) Tier IV Allocations memorandum and recommendations;
ATTACHMENTS:
CSE Tier IV Allocation Memorandum
1/21/2014
CSE Allocations for 2014 TIER IV Funding Category: “Life Long Learning” 01/21/2014
To: Vail Town Council
From: Commission on Special Events
Date: January 21, 2014
Subject: Request for approval by the Town Council of the 2014 Special Events Funding
allocations for event proposals falling into the TIER IV Category: “Life Long Learning,” as
determined by the CSE at their Special Meeting on January 15, 2014.
Per the request of the Vail Town Council, the CSE issued an RFP in December 2013 for events
seeking support under the newly defined TIER IV Category: “Life Long Learning.” Specific
criteria supporting this goal was developed, so as not to compete with the events that have a
larger potential to generate room nights and contribute to a significant ROI. The TIER IV
Category of funding is more heavily weighted to events that provide opportunities for intellectual
dialogues, foster a Health and Wellbeing reputation for Vail, promote problem solving around
current issues, deliver an educational component, enhance leadership skills and reinforce the
fabric of the community.
Three responses were received and reviewed by the CSE at a Special Meeting on January 21,
2014. A copy of the RFP and criteria for decision are included in your meeting packets. Copies
of the three proposals received are also included.
Total funding available in this category, as approved by the Town Council in the 2014 Town of
Vail Budget is $90,000. The Town Council approved an allocation of $15,000 to Starting Hearts
as part of the final 2014 budget approval last October, leaving a balance of $75,000. Each CSE
member scored the individual applications based on the TIER IV Category funding criteria, with
a maximum total score of 100 and a cumulative maximum score of 600 per event. Final
determinations by the CSE are listed below:
• Vail Symposium: Various venues in Vail.
o January-March: 13 events in 2014. Request: $50,000. Grid Score: 396
o CSE Allocation: $37,500
• Vail Global Energy Forum: Vail/Sonnenalp Hotel and Beaver Creek.
o February 28- March 2. Request: $10,000. Grid Score: 375
o CSE Allocation: $7,500
• Vail Living Well Summit/DiscoverWell: Sonnenalp Hotel/all activities in Vail.
o September 11-13. Request: $35,000. Grid Score: 411
o CSE Allocation: $30,000
Total funds allocated by the CSE: $75,000. Funds remaining: $0
1/21/2014
Event Recruitment Score Card
TIER IV Events:
Life Long Learning Category
Criteria Rating
Life Long Learning Enhance Leadership Skills 0-25
Foster a Health and Well Being reputation for Vail
Provide opportunities for intellectual dialogues
Promote problem solving around current issues
Deliver an educational component
Reinforce the fabric of the community
Brand Fit Is the event aligned with the Vail brand and 0-15
does it bring it to life experientially on its key
dimensions:
-Physical vitality
-Cultural vitality
Timing How well does it help achieve an optimal 0-5
calendar of events against occupancy opportunity
and Town of Vail available assets (human and capital)
Demo Fit Does it help optimize visitor mix: 0-10
-In-state over night guests
-Destination visitors
-International
-Residents
Growth How well will it perform financially
- Revenue 0-10
- Leveraged media exposure 0-10
Producer Qualifications Expertise, local knowledge, ability to financially leverage 0-10
Marketing Strength How effectively will it be marketed 0-15
Total 100
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CSE/TOV RFP for 2014 Special Events Page 1
VAIL LIVING WELL SUMMIT
September 11-13, 2014
Tier IV Funding
CSE Application for Funding
2014
Produced by
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CSE/TOV RFP for 2014 Special Events Page 2
VAIL COMMISSION ON SPECIAL EVENTS
Tier IV - 2014 EVENT FUNDING APPLICATION
NAME OF EVENT: Vail Living Well Summit
PROPOSED DATE(S) : September 11-13, 2014
AMOUNT OF CASH FUNDING REQUESTED: $35,000
PRODUCING ENTITY: DiscoverWell
1. President or Executive Director’s Name: Jamie Stone, President
2. Name and Title of Person Completing the Application: John Stone, Managing Director
3. Business Address:
Physical Address: 30 Mustang Rd. Edwards, CO 81632
Mailing Address: PO Box 2855 Edwards, CO 81632
4. Contact Info:
• Telephone: Main: 508-395-5473
Cell: 508-395-5473
Fax: 970-926-2480
• E-Mail Address: john@discoverwell.org
5. Event and/or Organization WEBSITE: www.vaillivingwell.org
6. Number of years your organization has been in business: 1
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CSE/TOV RFP for 2014 Special Events Page 3
7. Mission Statement:
Our mission is to bring together thought leaders, researchers, doctors, corporate
leaders, community leaders, athletes, health conscious individuals and influencers to
activate health and well-being by taking what they learn, share, and experience, back to
their spheres of influence. Through connections made, knowledge and experiences
shared, and engagement in all of the major aspects of health and well-being, the Vail
Living Well Summit, and the Vail Living Well Experiences will help to activate health and
well-being throughout the country. It will also help position Vail as a destination in
health and well-being, and further the vision of Colorado being the nation’s model as the
healthiest state.
8. Organization's tax status: For Profit or Non-Profit*/Not-for-Profit*
• X Non-Profit 501c3, or Not-for-Profit (501C-6) organization
If applicable, please attach current State Department of Revenue Certificate with this
application.
• Does the Event benefit a charity? If yes, please name the beneficiary:
DiscoverWell has a charitable component to the Vail Living Well Summit in the form of a
scholarship program benefiting individuals in the Health & Well-Being industry who
cannot afford the ticket price, but by attending, will bring back what they have learned
and experienced to their businesses, schools and communities.
EVENT DESCRIPTION:
The Vail Living Well Summit convenes nationally and internationally renowned researchers,
doctors, pro athletes, influencers, health focused scholarship recipients, and health
conscious individuals focusing on all evidence-based, preventative aspects of health and
well-being.
Covered topics include, fitness, nutrition, cognitive health, stress and longevity, heart
health, sleep health, integrative medicine and personal health assessments.
The Summit provides a unique atmosphere of engagement, access, sharing, connecting,
experiencing, learning, interacting, and having fun, through small group sessions in the
beauty of Vail.
We’ve taken a more corporate approach to attendee acquisition this year incorporating
extensive B to B networking opportunities, convening opportunities with corporate execs,
government leaders and researchers to shape the direction of health and well-being, and
offering corporate employee benefits through attendance.
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CSE/TOV RFP for 2014 Special Events Page 4
2. Where will the event be located within the Town of Vail? Please list the specific venues that you plan to
utilize, including dates and times, and whether or not you have contacted them to confirm availability. The
Event Producer is responsible for booking and securing any necessary venues.
All event activities will be located in the Town of Vail. The host hotel and co-
producer of the event is the Sonnenalp Hotel. Additional venues include:
1. Four Seasons Resort
2. Sebastian Hotel
3. Vail Mountain Lodge
4. Vitality Center
5. Steadman Philippon Research Institute
6. Solaris Grass
7. Sweet Basil
8. Terra Bistro
9. LaTour
10. Ludwigs
(All listed entities are existing venues and will be approached after Jan. 1, 2014)
3. W ill any portion of the event take place outside of the Town of Vail? If yes, please explain.
No part of the event takes place outside of Vail
4. Are additional in-kind services being requested from the Town of Vail? If yes, please explain,
including a description of anticipated impacts on Town of Vail services: i.e. bus service, parking (both for event
production support vehicles and attendees), traffic control, street closures, police services, etc. (The event
promoter will be charged for all labor, materials and equipment unless such services are specifically
exempted and approved as part of the Special Event Permit.)
In-kind services would be in the form of marketing and public relations promotional
efforts centered around Vail being the destination for health and well-being and as
an extension of the Vail Brand.
5. Is this a new or existing event? If existing, please describe the location(s) of the event in previous years and
the number of years it has been produced.
The Vail Living Well Summit has been produced for 2 years. The Sonnenalp Hotel has
been the center for indoor activities, and several other hotels including the Four
Seasons, Sebastian and the Vail Mountain Lodge have hosted venue locations.
Outdoor venues include the grass at Solaris, trails on Vail Mountain and the base of
Gondola One.
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CSE/TOV RFP for 2014 Special Events Page 5
6. People:
• Number of participants (athletes, artists, exhibitors, etc.) anticipated:
Presenters: pro athletes, researchers, doctors, scientists: 35
• Number of volunteers needed:
Volunteers: 25
• Number of event staff:
Event staff: 8
• Total Number of spectators/attendees anticipated and estimate:
Attendees: total including sessions open to the general public – 500
Attendees participating in all-inclusive 2 ½ day program – 120
(Based on 2013 percentages)
*Local – 35%
*In-State (non-local) – 25%
*Out of State – 35%
*International – 5%
7. Description of potential benefits to the Town of Vail, including an estimated # of incremental room nights
and increased spending generated. W hat return on investment (ROI) should the Town of Vail expect?
Each year as the Summit gains greater exposure, the mission to make Vail the
destination where the top minds in all aspects of health and well-being convene,
along with health conscious individuals and influencers, elevates Vail toward its
vision of having health and well-being be a strong economic driver for sustainable
growth, and strengthens its brand position “for passionate mountain travelers and
outdoor enthusiasts who aspire to live life at its fullest”.
*Estimated incremental room nights: 225
*Increased spending: $175,000
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CSE/TOV RFP for 2014 Special Events Page 6
BUDGET:
1. Please attach a complete and detailed event budget, including anticipated revenues and
expenses, as well as the amount to be dedicated to marketing efforts.
(attached)
2. What % of the total event budget is the CSE being asked to fund?
14%
3. Describe briefly how you will use the funds that you are requesting from the CSE.
To successfully bring in incremental ‘heads in beds’ for 2014, we need to be
targeting corporations in the health & well-being space, and be marketing outside
the Vail Valley hitting the top markets where Vail destination guests live. This
requires substantial marketing dollars and all funds will be focused on this effort.
4. Should the CSE decide not to support this event, will it still occur?
Yes, the event will be produced, but with limited marketing dollars
5. What is the $ amount of sponsorships from alternative sources reflected in the event
budget?
$100,000
6. What % of the total event budget do you expect the event itself to generate? (i.e.
ticket sales, merchandise, food and alcohol sales, etc.)
44%
7. If possible, would you intend to host the event in Vail beyond 2014? If yes, for how many
years beyond 2014?
We want to establish Vail as the premier destination for Health & Well-Being, so
the event will always be held in Vail.
8. Do you anticipate requesting funding from the CSE next year? If yes, given that the
CSE encourages the development of additional sponsors in order to leverage their
own investments, and anticipates that as events become established they will
become less reliant on public funds, please explain how you intend to grow the event
and indicate what %, if any, of the total event budget you anticipate requesting next
year.
As we grow the event to bring in more attendees from beyond the Vail Valley,
funds will be needed for marketing, marquee presenters and infrastructure.
Percent of the following year’s budget would be between 10% and 15%.
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CSE/TOV RFP for 2014 Special Events Page 7
MARKETING:
1. Please provide a detailed description of your marketing plan and indicate how the budget
will support the program.
(Marketing Plan attached)
2. Explanation of potential for sponsorships and media exposure.
Corporate sponsorship drive is underway to leverage existing sponsors and attract new
potential sponsors. We have established a corporate sponsor coop program set up as
an employee benefit, as well as professional development , to engage sponsors in a
meaningful activation process.
Solid media attendance at the 2013 Summit by Associated Press journalists including
one-on-one interviews with Joe Montana and Natalie Morales, position Vail Living Well
as a credible health & well-being news source going into the 2014 Summit.
Five 2013 Newswire press releases garnered 4,913,305 impressions. Articles have also
appeared in the Huffington Post, Denver Life Magazine, 5280, Vail Beaver Creek
Magazine, Vail Luxury, Vail Daily, and the Daily Weekly.
Extensive exposure through the Colorado Tourism Office including personal
presentations in Houston, Dallas, St. Louis and Minneapolis.
3. Specify any marketing support you are requesting.
Inclusion in any Town of Vail marketing campaign regarding Health & Well-being
Inclusion in media trips promoting Vail and Vail’s brand message
Inclusion on Town website calendars
4. Name, telephone number and email addresses of your PR and marketing contacts.
Steve Tucker 917-605-9366
stevenscotttucker@gmail.com
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CSE/TOV RFP for 2014 Special Events Page 8
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CSE/TOV RFP for 2014 Special Events Page 9
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Vail Living Well Summit
2014 Marketing Plan
I. Branding – Public Relations
1. Extend media exposure with national outreach
2. Focus for 2014 – create a health and well-being destination in Vail
3. Deliver vision and mission message
4. Meet personally with sponsors for their continued support of the program
5. Expand exposure on Social Media sites to attest to uniqueness and “life changing” nature of
event
6. Personal phone calls followed up with emails to attendees, speakers to discuss the program and
register people early
II. Keep website fresh with current news and new videos
- Add new videos taken from 2013 event
- Testimonials
- Provide early registration
- Contact info for follow up
- Improve ease of use and ability to get information
III. Database and invitation list
- Maintain and add to existing prospect database lists
- Maintain relationships with attendees and presenters through ongoing Newsletters
regarding programming, current news and health & well-being information.
IV. Develop and continue to identify community newsletters which are sent to target audience.
Arrange for Vail Living Well event info inclusion, and provide info to appropriate contact.
1. 8 VR private clubs
2. Board of Realtors realtor network
3. Rotaries
4. Hotels and condos which attract target audience
5. Locate lists in Denver through personal networks
6. Hotels and Condos
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CSE/TOV RFP for 2014 Special Events Page 11
V. Media
Press Releases
1. Press releases as event nears
Write attention getting releases regarding newsworthy
Presenters and attendees which will assure getting picked up by notable
Publications and internet news sites (e.g. Huffington Post and Mashable.Com)
2. Identify and contact national magazine editors which cater to target market regarding feature
stories based on the success of the Summit :
Cooking Light
Shape
Women’s Health
Men’s Health
Denver Magazine
5280
Vail Beaver Creek Magazine
Vail Magazine
Outside Magazine
- Provide Press Passes to key media during event to get coverage during event
- Provide VIP passes to people of influence (can help with keynote and newsworthy
presenters or attendees)
TV
1. Continue talks with 9 News on relationship regarding coverage and potential
sponsorship with 9 Health.
2. TV8 – Continue to work with TV8 on key interviews
3. Work on interviews with:
Channel 9,
Colorado,
Today Show
Arrange to have information on prominent local web sites:
1. www.snow.com
2. www.visitvailvalley.com
3. www.vail.com
Internet Ads
Expand visibility on multiple internet sites
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CSE/TOV RFP for 2014 Special Events Page 12
News Print – Vail Daily, Summit, Aspen, Denver Post, Boulder
Roll out campaign:
1. Establish new relationships with editors from Boulder & Denver papers
2. Freelance stories
3. Select 4 or 5 speakers to do ad bios
4. Story on newsworthy keynote
5. Weekly columns regarding presenters in all papers beginning in June
Social Media
Facebook Page
1. Continue to manage Facebook page
2. Expand use of Twitter
3. Provide Tool Kit to presenters and sponsors for outreach to their constituencies
Local Marketing Plan
- Work Vail Farmers Market booth starting in July
- Launch Parties at supporters homes starting in July
- Presentations to local organizations and clubs. Provide with media package
where appropriate and be able to register people on- site
-Continue to advertise in all local publications
Hotels
1. Meet with GMs to send marketing info to their client base
2. Identify what we can do now to get the word out to guests
(e.g.) Flash a shot about the event on their closed circuit TV
3. Provide Media Package
Work with Local Health Organizations
1. Put flyers up about the event at health clubs, wellness clinics, etc.
2. Meet with Personal Trainers and get them excited about the event
3. Get info to local doctors to recommend event to patients
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CSE/TOV RFP for 2014 Special Events Page 13
"Vail Living Well" Budget-2014 10/21/2013
Revenue BUDGET Publicity, Advertising, Promotion Budget
Corporate Sponsors 100,000.00$ PR Firm 25,000.00$
Town of Vail funding 35,000.00$ Press Releases 5 at $400 2,000.00$
Full 2 day Ticket Sales - 80 at $950 76,000.00$ Reporter Travel Exp.1,500.00$
Corporate Sponsor Tickes - 20 @ $395 7,900.00$ Ad Development Cost 3,500.00$
One day ticket sales - 40 at $495 (no dinner) 19,800.00$ Ad Placements 15,000.00$
Friday dinner tickets - 10 at $100 1,000.00$ Invitation (production, printing, mailing)2,000.00$
Ticket Sales - Keynote - 100 at $50 5,000.00$ Credentials 300.00$
Fundraising Dinner 5,000.00$ Program Guide-development 3,000.00$
Ticket sales - General Session (2) - 100 at $35 3,500.00$ Program Guide-Printing 1,000.00$
Book Sales 1,000.00$ On-line advertising 2,000.00$
Total Cash Revenue 254,200.00$ Promo Swag 1,500.00$
Volunteer shirts - 40 @ $10 500.00$
Bike shirts-promo clothing 500.00$
Expenses Promotion Misc.1,000.00$
Contract salaries 30,000.00$ Total 58,800.00$
Legal 5,000.00$
Accounting 4,000.00$
Speaker Benefits 10,000.00$
Keynote speaker 10,000.00$
Salaries-Directors 40,000.00$
AV and Tech 11,000.00$
Publicity, Advertising, Promotion 58,800.00$
Web development 6,000.00$
Signage /Banners/Posters 1,000.00$
Air and Travel 15,000.00$
Hotel venues 2,500.00$
Meals - Speaker breakfasts (no charge)-$
Lunch - (includes both days)7,000.00$
Dinner - 1 day 12,000.00$
Breaks 5,000.00$
Opening reception 5,000.00$
VIP Cocktail Parties (2) 6,000.00$
Volunteer Meals 500.00$
Forest Service Permits 300.00$
Photography 1,500.00$
Video documentation 3,000.00$
Equipment Rentals - Bikes, etc.1,000.00$
RegistrationFees (fees included in price)5,000.00$
Books for Book Signing 800.00$
Postage, Mailing, etc.300.00$
Printing & Copying 1,000.00$
Office Supplies 1,000.00$
Credit Card Fees 1,500.00$
Travel 1,500.00$
Meals & Entertainment 2,000.00$
Insurance 300.00$
Parking - Travel 300.00$
Misc.5,000.00$
Total Expenses 253,300.00$
Total Cash Net 900.00$
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2013 Survey Results
Please rate your overall satisfaction with the Vail Living Well Summit
Response
Percent
Excellent
61.5%
Very Good
30.8%
Good
3.8%
Fair
3.8%
How would you rate the process for the Summit (i.e. registration, website, staff and organization
of the schedule and communication)?
Response
Percent
Excellent
51.7%
Very Good
31.0%
Good
10.3%
Fair
6.9%
How would you rate the time frames for the sessions?
Response
Percent
Just Right
79.3%
Too Short
17.2%
Too Long
3.4%
How would you rate the timeframe for the entire Vail Living Well Summit?
Response
Percent
Just Right
69.0%
Too Short
20.7%
Too Long
10.3%
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CSE/TOV RFP for 2014 Special Events Page 15
2013 Survey Results
Please rate your overall satisfaction with the Vail Living Well Summit
How much would you say you learned from the sessions?
Response
Percent
More than I expected
75.0%
What I expected
17.9%
I expected to learn more
7.1%
How did you hear about the Vail Living Well Summit?
Response
Percent
Vail Daily Newspaper or other media
34.5%
Friend/Family/Word of Mouth
62.1%
E-Newsletter
0.0%
The Sonnenalp
10.3%
Social Media
3.4%
Other
17.2%
How likely are you to recommend the event to a friend or colleague?
Response
Percent
Extremely likely
65.5%
Very likely
27.6%
Moderately likely
3.4%
Not at all likely
3.4%
How likely are you to return next year?
Response
Percent
Extremely Likely
53.6%
Very Likely
28.6%
Moderately Likely
14.3%
Not Likely
3.6%
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CSE/TOV RFP for 2014 Special Events Page 16
Scholarships
DiscoverWell offers scholarships to the Vail Living Well Summit for individuals who are community
leaders, up and coming health and well-being researchers and doctors, and other individuals who show
passion, determination and drive to take back what they learn and experience at the Vail Living Well
Summit to their spheres of influence. We reach out to our key partners, presenters and founders to
nominate applicants for these scholarships.
The following is an example from one of our scholarship recipients:
Over seventy percent of our population is sleep-deprived because the need for sleep is something that
society tends to overlook in the midst of other physiological needs. People do not realize that lack of
sleep has long term effects on health, such as increased risk of hypertension, type II diabetes, obesity,
cancer, and periodontal disease, as well as an impact on performance, in terms of athletics, cognition,
alertness, creativity, and psychological mood. While sleep is often treated as a luxury, we must
eradicate this thinking and educate society that it is a necessity. While the focus of my work with sleep
thus far has been in the realms of academics, corporations and professional athletics, this issue is
relevant to every segment of the population. While some may know basic information about sleep (i.e.
REM versus Delta sleep), very few are aware of the essential health benefits that sleep has to offer.
Research has shown that the quantity and quality of an individual’s sleep is the best predictor of
lifespan, which is a pretty astounding concept considering how little the general population knows
about it. A central aspect of sleep education that needs to be addressed is sleep disorder education.
Even our medical programs today tend to neglect instruction on the 89 documented sleep disorders,
many of which lead to serious health consequences and, in some cases, fatality. It is imperative that
this issue be considered just as significant as diet and exercise in terms of general health.
The deleterious consequences of sleep deprivation need to be made known to the general population.
I, as a contributing member to the Vail Living Well Program, pledge to improve sleep education on an
international scale. My pledge commits to raising awareness for the consequences of sleep deprivation
and to promoting sleep education in the general population. This education will consist of proper sleep
hygiene, the serious health consequences of deprivation, individual differences in sleep need, habits
that promote good sleep and habits that disrupt it, and the symptoms, consequences and treatments
for the most prevalent sleep disorders affecting our population. By raising awareness, I hope to reduce
the number of illnesses, accidents, and deaths as a result of sleep-deprivation, as well as improve
overall health and well-being in society.
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CSE/TOV RFP for 2014 Special Events Page 17
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CSE/TOV RFP for 2014 Special Events Page 18
AN EYE TO THE FUTURE
As we look toward the Vail Living Well Summit in 2014, we take the successes from 2013
as an established foundation for future growth. Maintaining the integrity of our model
is essential. Small interactive sessions with access to the leading thought leaders in
health and well-being creates our point of difference. Brainstorming is a critical
component for sustaining a compelling, transformative Summit. We welcome the input
from the Town Council and the CSE on any level to improve and promote the Summit
going forward.
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VAIL GLOBAL ENERGY FORUM 2014
TO: Vail Town Council
DATE: October 11, 2013
RE: VAIL GLOBAL ENERGY FORUM 2014 EVENT FUNDING / SPONSORSHIP REQUEST
1) NAME OF THE EVENT: Vail Global Energy Forum
2) DATES: February 28, March 1 and 2, 2014
3) AMOUNT OF FUNDING: $10,000.00 (Ten Thousand Dollars)
PRODUCING ENTITY: Vail Global Energy Forum
Producing entities include the Precourt Institute for Energy, the
Precourt Energy Efficiency Center at Stanford University and the
Vail Valley Foundation
Jay A. Precourt, Founder
Carl Colby, Executive Director
Submitting on behalf of the Vail Global Energy Forum
887 Lake Creek Road
Edwards, CO 81632
970.926.1329 (office phone)
970.926.1349 (office fax)
www.vailglobalenergyforum.com
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2
PROPOSAL FOR FUNDING / SPONSORSHIP
The Vail Global Energy Forum (“VGEF”) is dedicated to the search for sustainable solutions to one of
the most pressing issues of our era: how to produce enough clean sustainable energy at economical
cost from reliable sources to power our global economy while we “bridge the transition” to the
breakthrough renewable energy solutions of the future. The VGEF will also dispel myths about some
of the possible solutions while championing the most promising innovations and energy efficiency
models that will shape the future of energy.
VGEF was inaugurated in March 2012 to bring together some of the world’s most distinguished
speakers and panelists to discuss “the future of energy in a global economy.” Each year the event
draws expertise from leading government officials, cutting-edge energy researchers, energy industry
executives, investors, entrepreneurs, venture capitalists, energy regulators, veteran national
journalists and the general public. (See attached Program Agenda from VGEF 2013).
VGEF 2014 will be held in Vail and Beaver Creek beginning Friday, February 28 and will conclude the
evening of Sunday, March 2, 2014 (see attached Draft Program Agenda for VGEF 2014). Highlights of
the weekend of events include:
Friday Evening Opening Night Fireside Chat: An opening night VIP event featuring a fireside
chat with former Secretary of State George P. Shultz, as well as a networking sessions and
dinner at the Sonnenalp Hotel (Vail).
Interactive Events: Throughout the span of the VGEF 2014 weekend, several interactive
events are included in the packages, allowing attendees to enjoy and experience all that the
Vail Valley has to offer, including First Light First Tracks downhill skiing and snowshoeing, as
well as hospitality and networking events, including a Sunday evening closing night
networking reception
Private Dinners: To continue the conversations, on Saturday evening twelve (12) to fourteen
(14) privately hosted dinners are held at private homes primarily in Vail, catered by locally
based chefs. Approximately 15 – 20 people attend each dinner featuring a mixture of
speakers, sponsors, donors and VIPs.
Conversational Breakfasts: New to VGEF in 2014, on Saturday and Sunday mornings
sponsored breakfasts will be held, each with a focused conversation to increase the
interactive nature of the event.
Agenda: The 2014 agenda will be open to the public throughout the Vail Valley and will be
marketed regionally and nationally as a destination event. The current agenda is about to be
finalized and a draft is attached.
Many premier mountain resort communities stage signature events that brand their towns as “best in
class.” Aspen has the Aspen Institute Ideas Festival; Sun Valley has Paul Allen’s annual invitation only
gathering of the world’s most powerful media and investment executives; Jackson Hole has its annual
gathering of the Federal Reserve Board of Kansas City. Vail has several well-known events spanning
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3
from sports to cultural events, but it has no signature event that appeals exclusively to the “life of the
mind.”
The founders and early supporters of VGEF saw the potential to do for Vail what the events described
above do for their own resort communities: create a world-class, totally non-partisan, annual
gathering on a subject that will be with us for decades to come and to which we all must pay serious
attention: the future of energy in a global economy while also protecting our precious natural
environment.
While this is a tall order and we are only at the beginning stages of what we believe will become an
annual and legendary event, we have begun to lay tracks for success moving into our third year. The
World Economic Forum in Davos, Switzerland began with 14 people around a dinner table in 1978. It
now grosses over $25 million annually with multiple events staged all year long, venues across the
world, publications, etc., and it generates substantial revenue for its community.
Our goal is to create a mini-Davos on Energy in Vail. We feel this is in perfect alignment with the
Town of Vail’s mission to bring high-end visitors, second homeowners and locals in Vail. As VGEF
expands into Vail more and more each year, the direct economic impact of the event will increase as
well. While in our third year the revenue generated will be coming from food and beverage,
hospitality and lodging, our long-term plan is to expand to more and more events and break off
sessions into Vail.
Finally, the first word in “Vail Global Energy Forum” is “Vail.” It is an ideal branding opportunity for
the Town of Vail and for the businesses and merchants in and around Vail. Our goal is that Vail is
instantly associated with a world-class, totally nonpartisan energy event which is backed by Stanford
University, whose own name brand is synonymous with excellence.
The Vail Valley Foundation, in conjunction with Stanford University’s Precourt Institute for Energy
(“PIE”) and Precourt Energy Efficiency Center (“PEEC”), will host this event to address the world’s
energy challenges and solutions. The producers of VGEF are committed to staging these annual Vail
Global Energy Forums on a continuing basis into the near and foreseeable future.
Our event is a not-for-profit partnering with the Vail Valley Foundation and its 501(c)3 federal
government charitable status. The Vail Valley Foundation contractually administers, processes,
receives and distributes all funding associated with the Vail Global Energy Forum.
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4
VGEF AUDIENCE DEMOGRAPHICS: (approximate numbers)
150 local high-income residents and second homeowners in the Vail Valley
150 high-income residents of Denver and the Front Range, including neighboring Summit,
Garfield, Pitkin and Routt counties, many coming from the energy industry
100 high-income residents of New York, Washington, Houston, Dallas, Miami, Atlanta, St.
Louis, Chicago, Phoenix, Los Angeles, San Francisco, Seattle and other major U.S. cities, and
numerous attendees from London, Mexico City, Paris, and Beijing (including VIP sponsors)
125 energy conscious college and university students from the University of Colorado –
Denver, University of Colorado - Boulder, Denver University, Colorado School of Mines,
Colorado Mesa University and campuses of Colorado Mountain College. All students attend
free of charge through a scholarship program supported by sponsors and donors
This visiting audience will be predominantly well-educated adults who will stay in premium hotels,
dine in first-class restaurants and shop in high-end retail stores. We have a “destination event”
marketing plan implemented, with many of the attendees making “a weekend out of it”, traveling
with spouses and or families, mixes business with shopping, skiing, and dinning.
A majority of the VGEF 2013 attendees were energy investors, energy entrepreneurs, investment
bankers, investment analysts, and energy industry executives. We expect the same attendee
demographic breakdown for VGEF 2014.
BUDGET AND REQUEST FOR FUNDS:
We are requesting $10,000 in funding to primarily support portions of the opening night event in Vail
as well as our student scholarship program, and our portions of our overall destination marketing
strategies.
Associated costs where funding will be applied includes:
• Opening Session and Fire Side Chat (Vail) $ 15,000
• Student Scholarships (10 of 125) $ 2,000
• Destination Marketing Strategy $ 15,000
The overall event budget is approximately $425,000, with the majority of funding coming from
corporations, foundations, and individual contributions, as well as public ticket sales and
merchandising. The requested $10,000 from the Town of Vail would represent est. 2.5 % of the
budgeted expenses.
If the requested funds are provided, the Town of Vail would be listed among our top-level sponsors,
including logo inclusion in all print ads, event signage, program book mention, and other mediums as
much as possible. (see attached Sponsorship Benefits).
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December 11, 2013
2014 PROGRAM DRAFT
FRIDAY EVENING, FEBRUARY 28:
6:00 pm – 7:00 pm Opening Reception at The Sonnenalp Hotel in Vail
7:00 pm – 7:30 pm Secretary George P. Shultz
(30 mins) “Reflections on Global Energy Opportunities and Challenges”
Pre-Dinner “Fireside Chat” at The Sonnenalp Hotel in Vail
7:30 pm VIP Dinner at The Sonnenalp Hotel in Vail
-------------------------------------------------------------------------------------------------------------------------------
SATURDAY, MARCH 1:
7:15 am – 8:30 am First Light First Tracks Downhill Skiing and Snowshoe Tour
Strawberry Park Lift (Beaver Creek Resort)
VIPs and Synergy Package
8:30 am – 9:30 am On Mountain First Light First Tracks Breakfast at Allie’s Cabin
VIPs and Synergy Package
8:45 am – 10:00 am (2) Private Breakfasts and Presentations at The Beaver Creek
Lodge
(75 mins) VIP Invitation Only for Sponsors and Patrons
Limited to 20 people each
9:30 am Public Registration and Continental Breakfast
Vilar Performing Arts Center
-------------------------------------------------------------------------------------------------------------------------------
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December 11, 2013
VAIL GLOBAL ENERGY FORUM
2014 PROGRAM DRAFT
Page 2
SATURDAY, MARCH 1 – Continued
10:15 am: Start
10:15 am – 10:50 am Alan Murray, President and CEO, Pew Research Group
(5 + 30 mins) “Public Attitudes about Energy and Environmental Issues”
(including Visualizations of Polling Data) (Brief Q&A to Follow)
10:50 am – 11:25 am Keynote Speaker:
(5 + 30 mins) Governor John Hickenlooper of Colorado
“The State of the Energy Economy in Colorado and the U.S.”
(Brief Q&A to Follow)
11:25 am – 12:00 pm Keynote Speaker:
(5 + 30 mins) Secretary George P. Shultz
“Prospects for Global Energy Security”
12:00 pm – 1:00 pm Lunch Break
(60 mins)
1:00 pm – 1:35 pm Tom Petrie, Chairman, Petrie Partners
(35 mins) “Energy Issues and U.S. Energy Independence”
1:35 pm – 2:10 pm Jim Brown, President, Halliburton, Western Hemisphere
(35 mins) “Outlook on Natural Gas and Liquids Production from Shale
and Tight Oil”
2:10 pm – 2:30 pm Mark Zoback, Stanford Geologic Expert on Hydraulic Fracturing
(20 mins)
2:30 pm – 2:55 pm Fred Krupp, President, Environmental Defense Fund
(25 mins) “Methane Release from Natural Gas Production”
2:55 pm – 3:10 pm Break
(15 mins)
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December 11, 2013
VAIL GLOBAL ENERGY FORUM
2014 PROGRAM DRAFT
Page 3
SATURDAY, MARCH 1 – Continued
3:10 pm – 3:40 pm Andrew N. Liveris, Chairman, President, and CEO, Dow
(30 mins) Chemical Company
“The Role of Substantial Increases in Natural Gas as a Stimulus to
the U.S. Manufacturing Sector” (Invited / Pending)
3:40 pm – 4:10 pm Davis Thames, Senior Vice President and CFO, Cheniere Energy
(30 mins) “LNG Export Licenses and Terminals” (Invited / Pending)
4:10 pm – 4:40 pm David Montgomery, NERA Economic Consulting
(30 mins) NERA Summary Report
“Price Effects on Natural Gas and LNG Exports”
4:40 pm – 5:10 pm Dennis Beal, Vice President, Global Vehicles, Fed Ex Express
(30 mins) “Natural Gas as a Future Fuel Strategy for the Transportation
Sector of the Global Economy”
Saturday Total: 6 Hours 55 minutes (10:15 am – 5:10 pm)
-------------------------------------------------------------------------------------------------------------------------------
SUNDAY, MARCH 2:
7:30 am – 8:45 am (2) Private Breakfasts and Presentations at Beaver Creek Lodge
(75 mins) VIP Invitation Only for Sponsors and Patrons
Limited to 20 people each
8:00 am Continental Breakfast (Lobby & May Gallery)
Energy Village Opens
-------------------------------------------------------------------------------------------------------------------------------
9:00 am: Start
9:00 am – 9:25 am Admiral Gary Roughead, Former Chief of U.S. Naval Operations
(25 mins) “Rise of the Arctic Sea: Opportunities and Challenges”
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December 11, 2013
VAIL GLOBAL ENERGY FORUM
2014 PROGRAM DRAFT
Page 4
9:25 am – 10:00 am A conversation with Jim Sweeney, Precourt Energy Efficiency
(5 + 30 mins) Center at Stanford, and Senator Jeff Bingaman (New Mexico)
SUNDAY, MARCH 2 – Continued
10:00 am – 11:00 am “Rising Power: How China is Shaping the Global Race for Cleaner
(5 + 55 mins) Energy” (Brief Q&A to Follow Panel Discussion)
Jeffrey Ball, Moderator, Stanford University and former
Environmental Editor for The Wall Street Journal
Panelists:
Rob Gardner, Manager, Economic and Energy Division, Corporate
Strategic Planning, Exxon Mobil Corporation (Invited / Pending)
Cynthia Wang, Managing Director, China International Capital
Corporation
Jiang Lin, Chairman, China Sustainable Energy Program
11:00 am – 11:15 am Break
(15 mins)
11:15 am – 11:45 am Arun Majumdar, Vice President, Google
(30 mins) “Progress on Cost Competitiveness of Sustainable Energy”
Wind, Solar, and Bio-Fuels
(A Brief Q&A to Follow)
11:45 am – 12:30 pm “New Technology Advances”
(45 mins) Panel Discussion
Moderator: Lynn Orr, Under Secretary for Science, Department of
Energy; or alternatively Sally Benson, former Acting Executive
Director of Precourt Institute for Energy at Stanford University
- Batteries
- Lighting
- Nanotech
- Photovoltaics
- DME: a Cleaner Motor Fuel
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December 11, 2013
VAIL GLOBAL ENERGY FORUM
2014 PROGRAM DRAFT
Page 5
SUNDAY, MARCH 2 – Continued
Panelists:
Dennis Slagle, Executive Vice President, Group Trucks Sales and
Marketing for Americas, AB Volvo
Theo Fleisch, Founder and Chairman, International DME
Association
Cathy Zoi, former Acting Under-Secretary and Assistant Secretary
for Energy Efficiency and Renewable Energy at DOE
Arun Majumdar, Vice President, Google
12:30 pm – 12:50 pm Concluding Remarks
(20 mins) Secretary George Shultz
Sunday Total: 3 Hours 50 minutes (9:00 am to 12:50 pm)
-------------------------------------------------------------------------------------------------------------------------------
1:00 pm Energy Village Viewing Time
VIP Lunch in the May Gallery
1:45 pm Snowshoe Tour / McCoy’s Nordic Center on Beaver Creek
Mountain
VIPs and Synergy Package Holders
5:00 pm – 7:00 pm Closing Night Reception at The Metropolitan Café, Beaver Creek
VIPs and Synergy Package Holders
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VAIL COMMISSION ON SPECIAL EVENTS
2014 EVENT FUNDING APPLICATION
NAME OF EVENT: Vail Symposium
PROPOSED DATE(S): January – March 2014 (see attached for exact date of
each event)
AMOUNT OF CASH FUNDING REQUESTED: $50,000
PRODUCING ENTITY: Vail Symposium
1. President or Executive Director’s Name: Tracey Flower
2. Name and Title of Person Completing the Application: Alby Segall, Curator
3. Business Address: Please include the physical address as well as the mailing
address: 40780 US Hwy 6 and 24, Suite 203, Avon, Colorado 81620; P.O. Box
3038, Vail, Colorado 81658
4. Contact Info:
• Telephone: Main/Cell/Fax M: 970-476-0954/C: 970-331-1296/F: 970-476-0710
• E-Mail Address tracey@vailsymposium.org
5. Event and/or Organization Website: www.vailsymposium.org
6. Number of years your organization has been in business: 43
7. Mission Statement
Affordable, thought-provoking and diverse programs for all.
The Vail Symposium is a grassroots, non-profit organization that has been part of
the life and history of Vail since 1971. Our mission is to provide educational
programs for the Vail Valley community that are thought-provoking, diverse and
affordable.
8. Organization's tax status: For Profit or Non-Profit*/Not-for-Profit*
• Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current
State Department of Revenue Certificate with this application.
See attached
• Does the Event benefit a charity? If yes, please name the beneficiary.
The Vail Symposium events all benefit the Vail Symposium, a 501(c)(3) Charity
EVENT DESCRIPTION: (Contact information that may be useful is provided in
“Attachment D”)
1. Detailed description of the event and its activities. If the event will have a
culinary component, please include feedback from the Vail Restaurant Group.
Please refer to the attached 2014 Vail Symposium Program brochure for
specific descriptions of each of the thirteen programs that make up the
2014 Vail Symposium event. The following is a detailed explanation of our
request.
Summary
The Vail Symposium has been an important part of the cultural and
intellectual fabric of Vail for over 43 years.
We keep our community smart, engaged and plugged-in.
We are well on the road to financial stability thanks to:
growing major donors.
forging partnerships with businesses and foundations.
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support from the Town of Vail.
revitalized leadership.
enhanced programs & events.
We currently have many programs with attendance of over 200 people.
90% of attendees surveyed said that the Vail Symposium is an important
addition to our community and that it would be a significant loss if it
were to go away.
We create an educational environment for lifelong learners.
We spread ideas, convene the community and initiate stimulating
conversation and dialogue.
Therefore, we are requesting $50,000 from the Town of Vail to help
support this important Vail institution and by extension, Vail itself.
For forty-three years the Vail Symposium has been the constant intellectual
force in Vail. One only needs to look on the wall of the Town Council
chambers to be reminded of the Symposium’s role in the growth of this
vibrant and diverse community. Those Thomas Benton posters speak volumes
about how the Vail Symposium has initiated thought for over four decades.
No other Vail non-profit institution provides the diversity of programs that the
Symposium does. We have become a vital part of the fabric of what make Vail
so special.
The Vail Symposium is unique to Vail. While our programs are indeed
wonderful, they are enhanced by the ancillary benefit of stimulating and
attracting an entire group of people who thrive on lifelong learning. Whether
or not one actually attends all the Vail Symposium programs, there’s no
avoiding being surrounded by the invigorating people that the Symposium
helps attract. The Symposium is truly about community. When Terry Minger,
then the Town Manager, started the Vail Symposium it was to ensure that Vail
became a community and not just a resort. We believe we have helped to do
that, and we hope you appreciate that aspect of what we represent.
If the Town of Vail believes that intellectual stimulation adds spice and
flavor to the Vail experience, then we are the best restaurant in town.
We are confident in our mission as we approach our forty fourth year filled
with thought provoking speakers and topical conversations that engage the
thousands of residents, part time home owners and out of town visitors who
comprise our audience.
We know we must diversify our reliance on individual donations (currently
70% of annual revenue) by growing our major donor constituents and
increasing our efforts to achieve support from businesses, foundations and
government institutions. We are actively working to do exactly that. We
further believe we can increase the drawing power of our programs and
expand our audience by:
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enhancing our publicity directed to visitors.
attracting speakers each with celebrity profiles (see 2014 Winter
Schedule).
Increasing our promotional efforts for each piece of the Vail
Symposium program.
To this end, we are asking the Town of Vail for financial support for the Vail
Symposium as an organization that produces over thirty different events
every year. Our request is for support of the entirety of the Vail Symposium
program excluding the four fundraising events we produce each year.
Our two and a half hour format with audience engagement has been well
received. Although, it is often the case that we have to bring the Q&A to a
close to accommodate those who have dinner reservations, while some in the
audience would prefer to continue. We have become experienced hosts and
regularly receive compliments for the hard-hitting topics and speakers’
subject knowledge. We resist changing this format and, like TED, try to spread
ideas and stimulate conversation. Our individual programs regularly attract
over 100 participants. In the past year we have had nine programs that
attracted over 200 attendees each.
While we charge a fee for attending our events ($35 at the door, $25 in
advance, $10 students), the gate never covers the costs of the events (see
attached 2014 Budget).
We are currently using electronic survey equipment at most of our programs
to collect data about the demographics, attitudes and desires of our
audiences. We are finding that our audience is diverse, 25 to 75 years of age.
Different program topics attract somewhat different audiences. Most are full
and part time residents of Vail and Edwards, with Beaver Creek and Eagle also
represented. Over 90% of our attendees feel that the Vail Symposium is an
important addition to the cultural and intellectual life of the Town of Vail and
the Valley and that it would be a significant loss if we were not present.
The Vail Symposium is clearly part of the educational framework of Vail,
Colorado. Our focus on life long learning invigorates the local population. The
Vail Symposium Living At Your Peak Series of programs is developing a
reputation for bringing to Vail well known and scholarly speakers on the
subject of consciousness and healing (see 2014 Winter Brochure). Our
presence helps Vail remain a premier international mountain resort as well as
a community that attracts guests from all parts of the United States. What
would Aspen be without the Aspen Institute or Powder Mountain without the
Summit Series? What would Vail be without the Vail Symposium?
It is our hope that the Town of Vail will favorably consider granting the Vail
Symposium $50,000 in order for us to continue to bring exceptional thought
provoking and intellectually stimulating programs to Vail’s citizens and guests
and achieve the goals articulated in this proposal.
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2. Where will the event be located within the Town of Vail? Please list the
specific venues that you plan to utilize, including dates and times, and whether
or not you have contacted them to confirm availability. The Event Producer is
responsible for booking and securing any necessary venues.
We have currently booked events at the Donovan, the Grandview and Antlers at
Vail. Please refer to our 2014 Winter Program brochure for the exact dates. All of our
venues are confirmed.
3. Will any portion of the event take place outside of the Town of Vail? If yes,
please explain.
We will hold three of our events in Cordillera as they have sponsored those events
and provided free venues. One event, in partnership with TEDxVail Women has
already been held at the Edwards Interfaith Chapel.
4. Are additional in-kind services being requested from the Town of Vail? If
yes, please explain, including a description of anticipated impacts on Town of
Vail services: i.e. bus service, parking (both for event production support
vehicles and attendees), traffic control, street closures, police services, etc.
(The event promoter will be charged for all labor, materials and equipment
unless such services are specifically exempted and approved as part of the
Special Event Permit.)
The Town of Vail has already provided us with in kind support with venue expenses.
At the Donovan and the Grandview we only pay the cleaning fees. We have no
additional requests for in kind support from the Town of Vail.
5. Is this a new or existing event? If existing, please describe the location(s) of
the event in previous years and the number of years it has been produced.
The Vail Symposium is in its forty-third year. We have always held the majority of our
programs in the Town of Vail although throughout the forty-three years we have
used other venues in Edwards and Beaver Creek.
Our name—The Vail Symposium—speaks to our allegiance to the Town of Vail and
our brand recognition.
6. People:
• Number of participants (athletes, artists, exhibitors, etc.) anticipated
Over 2500
• Number of volunteers needed
We recruit, manage and reward our own volunteer corps of approximately 30
volunteers
• Number of event staff
The Vail Symposium has two full time employees and one part time contract worker
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• Total Number of spectators/attendees anticipated and estimate: 2500 estimated
o 70% Local
o 20% In-state (non-local)
o 8% Out of State
o 2% International
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7. Description of potential benefits to the Town of Vail, including an estimated
# of incremental room nights and increased spending generated. What return
on investment (ROI) should the Town of Vail expect?
As stated above, the Vail Symposium audience is largely first and second Vail
homeowners. The number of additional room nights would be a result of Front
Range participants who come to Vail to see one of our thirteen events this winter.
Our program is compelling enough with presenters like David Rubenstein, Gary Hart,
Barney Frank, Randi Weingarten, Frederick Hess and many others, that we expect
to draw a small amount for each of these programs.
The real ROI for the Town of Vail is the presence of a valuable, respected and tested
life long learning component to the mix of activity to be found in Vail in the winter.
There is no other organization in the Vail Valley that does what the Vail Symposium
does year after year. And the fact that we get better at it year after year presents an
opportunity for the Town of Vail to be known not only as a great place to ski, hike,
bike and see and hear great culture events, but to be known as a place that
promotes intellectual conversation and life long learning opportunities.
BUDGET:
1. Please attach a complete and detailed event budget, including anticipated
revenues and expenses, as well as the amount to be dedicated to marketing
efforts.
See attached
2. What % of the total event budget is the CSE being asked to fund?
Approximately 20%
3. Describe briefly how you will use the funds that you are requesting from the
CSE.
The funds are used to procure speakers for the event, provide accommodations,
travel expenses, audio visual, promotional materials and staff support. We will apply
a portion of the funds directly to increased marketing efforts.
4. Should the CSE decide not to support this event, will it still occur?
Perhaps, but with lower expectations.
5. What is the $ amount of sponsorships from alternative sources reflected in
the event budget?
We have no additional cash sponsorships for the Vail Symposium Winter Program
other than the money for the three programs held in Cordillera. We do get in kind
support from Crazy Mountain Brewery, West Vail Liquor Mart, Antlers at Vail, Vail
Daily, Colorado Mountain Express and Big Delicious.
6. What % of the total event budget do you expect the event itself to generate?
(i.e. ticket sales, merchandise, food and alcohol sales, etc.)
Approximately 20%
7. If possible, would you intend to host the event in Vail beyond 2014? If yes,
for how many years beyond 2014?
We intend to be present as the intellectual conscience of Vail for at least another
forty-three years.
8. Do you anticipate requesting funding from the CSE next year? If yes, given
that the CSE encourages the development of additional sponsors in order to
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leverage their own investments, and anticipates that as events become
established they will become less reliant on public funds, please explain how
you intend to grow the event and indicate what %, if any, of the total event
budget you anticipate requesting next year.
We do anticipate requesting funds from the Town of Vail/CSE next year. And we are
always trying to support our event and our programs with sponsorships. We strongly
believe that with the financial support from the Town of Vail we will be able to
leverage additional financial support from local and regional companies that see a
benefit in reaching the audience that participates in our event and programs.
At this point, we anticipate asking for the same amount of funding next year.
Following 2015, we would like to develop a program support agreement with the
Town of Vail for a reduction of funding each year of 20% until in 2019 we are no
longer reliant on funding from the Town of Vail. This sponsorship model is used by
the Canadian government and has been adopted by some American foundations.
MARKETING:
1. Please provide a detailed description of your marketing plan and indicate
how the budget will support the program.
The Vail Symposium gets in kind advertising and advertorial support from the Vail
Daily. This support is vital to our marketing efforts. Don Rogers, Publisher, is on the
Board of Directors of the Vail Symposium. In addition we get front-range advertising
support from 5280 Magazine with two full page event/program schedules each year.
Our social media network is strong. We have a weekly electronic newsletter and
regular Facebook and Twitter posts. Our Program Brochure is distributed
electronically to over 5000 households and mailed to over 2500 households every
winter. We meet once a year with the hospitality staff of the hotels and lodges to
inform them of our event and programs.
We have not had the luxury of supporting these efforts with a significant marketing
budget. Over the years we have been successful at finding partners who believe in
our mission and the service we provide this community to help us promote and
spread the word about the Vail Symposium. One of the specific ways we would use
the funds from the Town of Vail is to develop a better marketing plan and
implementation.
2. Explanation of potential for sponsorships and media exposure.
We believe that there is potential to get each of our programs within the Vail
Symposium Winter event sponsored to offset our direct costs. Just as we were able
to secure cash sponsorship from Cordillera, we think there are companies that see a
benefit in exposure to 9ur audience.
Public Access TV5 continues to film our programs. With the level of speakers we
have attracted for the winter of 2014, we believe that given the proper lead time and
funding support, we can attract media exposure from the Front Range and beyond.
The reach of media exposure will be a function of financial commitment and timing.
1/21/2014
3. Specify any marketing support you are requesting.
Other that the $50,000 of event sponsorship support, we are not requesting
additional funding. However, any effort the Town of Vail makes to include the Vail
Symposium 2014 Winter Program in their promotional efforts would be welcomed.
Adding the intellectual and engaging component of the Vail Symposium into the
promotional materials of the Town of Vail would be mutually beneficial.
4. Name, telephone number and email addresses of your PR and marketing
contacts.
Same as above.
REQUIRED ATTACHMENTS:
1. References and/or referrals from other communities are required if you do
not have a prior history of producing events in Vail.
2. Explanation of how you will direct prospective attendees to book lodging
within the Town of Vail and a description of how you will track the number of
lodging nights generated.
We will work directly with the Antlers on booking guests for our programs.
3. Previous year's event evaluation, including income and expense statement
(if existing event).
N/A
4. Past or projected demographics of event attendees and estimated spending.
Our attendees are primarily first and second home owners with 10% out of
town visitors.
Please refer to the proposal outlined under the Event Description for this information.
5. Organization rosters naming:
All officers and respective positions
Chair of Board of Directors: Rohn Robbins
Treasurer of Board of Directors: Rob LeVine
Executive Director: Tracey Flower
Curator: Alby Segall
Board of Directors and positions
Board Of Directors
Rohn K. Robbins, Chair
Rob LeVine, Treasurer
Pam Brandmeyer
Nancy Burton
Jay Huffard
Andy Kaufman
Rob LeVine
Michael Losier
1/21/2014
Maricela Luevanos
Dale & Jeanne Mosier
Don Rogers
James C. Ruh
Eric Wiseman
Alby Segall
Advisory Council:
Brian Aberle
Michael Balk
Pam Bard
Doris Dewton
Kat Haber
Bob Holmes
Michele Hovey
Elaine Kelton
Barbara Krichbaum
Jamie Metzl
Dr. Jordan Metzl
Brian Nolan
JK Perry
Kathi Renman
Nancy Slowikowski
Pamela Smith
Hans Willimann
Honorary Board:
Karen Morter, Chair Emeritus
Terry Minger
Priscilla O'Neil
Ebby Pinson
The CSE appreciates the inclusion, in electronic format please, of any additional support
materials such as DVD’s, programs, news articles or other printed materials.
1/21/2014
1/21/2014
1/21/2014
Vail Symposium
2014 Budget
Total Budget
Jan - Dec 14
38,750.00
199,750.00
238,500.00
1,500.00
4,500.00
244,500.00
32,305.00
-
5,000.00
2,000.00
2,000.00
5,000.00 *Program Portion of Payroll
300.00 18,000.00
4,500.00 14,000.00
2,500.00 30,000.00
1,200.00
12,500.00 3,000.00
4,500.00 4,400.00
39,500.00 69,400.00
29,300.00
1,400.00
5,150.00
2,500.00
2,750.00
600.00
1,200.00
Curator 18,000.00
Executive Director Salary 56,000.00
Administrative Salary 40,000.00
-
Health Insurance 6,000.00
Payroll Taxes 9,600.00
129,600.00
143,200.00
244,305.00
195.00
Subtotal Revenue
Total Event Sales
Fund Raising
Total Fundraising
Ad Revenue
Cash from Books & Posters
Interest Income
Total Income
Expense
Travel
Total Administration
Event Expense
Audio-Visual Rental
Event CC Fees/COGS
Film Royalties
Food and Refreshments
Gifts for speakers
Honorarium
Paid Dinners
Set-up Expenses
Total Payroll Expenses
Venue Costs
Total Event Expense
Fund Raising Expense
Operating Costs
Advertising/Media
Brochures and Programs
Design
Postage
Promotional Materials
Web Site Maintenance
Payroll Expenses*
Total Operating Costs
Total Expense
Net Ordinary Income
1/21/2014
SympoSium
winter
2013 - 2014
1/21/2014
Gracie Slick once famously sang “feed your head.”
Although of another time, and undoubtedly in another
context, the Jefferson Airplane’s white rabbit and
the Vail Symposium share at least two commonalities.
First of all, the Surrealistic Pillow album in which white rabbit was
featured is circa 1967. the Vail Symposium hails from the same near
neighborhood, 1971. Close enough for tie-dyed kissin’ cousins anyway.
what else the song and the Vail Symposium share – albeit via very
different means – is the goal of expanding consciousness and,
in expanding consciousness, to promote one’s personal
growth and one’s awareness. this has been the goal
and the mission of the Vail Symposium for what is
now two years into our fifth decade of service to, and
membership in, the Vail community.
By presenting timely, thought-provoking
programming, the Symposium provides a forum to
challenge, stimulate, inspire, and sometimes, to even
spark a previously unconsidered commitment. every
action, after all, begins with the ember of a thought.
without your support, of course, none of this happens.
to our financial supporters; thank you. to our selfless volunteers,
you are at times the glue and at times the emollient that keeps the
locomotive running. to our staff, words are not enough although “tireless”,
“committed” and “indebted” come to mind.
As the new Chair, i find myself in the footprints of those larger than
myself and upon the foundation of what my predecessors have created, it
is my aim to both “stay the course” and to take the Vail Symposium in new
and unexplored directions. there will remain the staples to be sure: world
affairs, public policy, politics, and controversy. there will remain the arts,
of course, portions of which among our programming we intend to grow.
But there will be new and un-ploughed fields to explore as well; the world
is a quickly changing place and one of our goals must be to keep up, be
apprised, and engage you in the conversation.
i am looking forward to the journey and to taking it with all of you! And
in so doing, i hope and trust that we may continue to count on your kind and
generous support.
Descartes posited, “i think, therefore, i am.” think, therefore, and be.
And let’s together, feed our heads.
with sincere best regards,
rohn K. robbins,
Chairman, Board of Directors
FriendS,
neighborS &
SupporterS:
2
1/21/2014
contentS
05 year in review
06 memberShip
07 wayS to give
09 winter programS
16 FundraiSerS
18 calendar oF eventS
21 venue directionS
22 donorS
30 SponSorS
31 get involved
3
1/21/2014
dear FriendS,
Sometimes it’s a good idea to mix things up.
For many years, the Vail Symposium has presented programs in the
winter and summer months that stimulate thought and provide life-long
learning opportunities for the residents and visitors of the Vail Valley. the
last few years, it has been hard to find dates in the summer that
don’t conflict with our sister organizations like Bravo,
the international Dance Festival, the Jazz Foundation,
and others. And, with longer days and incredible
weather in the summer, attending programs at
5:30 p.m. on weekdays can be challenging.
So for the first time, we are going to present
our traditional programming only in the winter
and primarily collaborate with other organizations
during the summer. You will notice that we have
stepped up our winter Program Series with high-profile
speakers and very hot topics. next summer you will see only
one unique, signature Vail Symposium event with a different format on the
topic of educational reform.
it is our hope that you will not only attend many of the winter programs,
but also the programs we present next summer in collaboration with other
organizations in the Valley.
it has been my privilege to serve as the President of the Vail Symposium
for the last three years. i believe we have become one of the iconic
organizations in the Vail Valley. And i sense our best days are ahead of us.
thank you for your support,
Alby Segall
President, Vail Symposium
1/21/2014
Support from the community makes our programs possible. Only 9% of our income
comes from ticket sales, the rest comes from in-kind, individual, and corporate donors.
thank you—you make our programs possible!
2013 program highlightS
• no Labels co-founder Mark McKinnon gave a very timely presentation about Congress
and how no Labels has brought thousands of Democrats, republicans and everything
in between together in order to break down party lines in the interest of solutions and
progress.
• renowned free solo rock climber Alex Honnold sold out the Donovan Pavilion with
approximately 285 attendees and kicked off the 2013 wells Fargo Unlimited Adventure
series.
• Vail pioneers elaine Kelton, Merv Lapin, and terry Minger packed the house at the
Grandview in February when they gathered together to tell stories from the past 50 years
of Vail and shared insights and advice for planning the future.
• the September Living At Your Peak Series taught over 300 participants how meditation
and consciousness can help lower stress, boost energy, prevent disease, improve
relationships, help you sleep better at night, and focus during the day.
*Actual financials through October 2013 and projections for november and December 2013.
year in review: 2013
income*
eXpenSe*
• individual Donors
• ticket Sales
• Special events
• Corporate Giving
• Grants
• in Kind
• Other income
• Program Services
• Mgmt/Admin
• Fundraising
• in Kind
individual Donors
ticket Sales
Special events
Corporate Giving
Grants
in Kind
Other income
total
$100,950
$30,000
$45,800
$54,315
$1,810
$98,200
$1,765
$332,840
30%
9%
14%
16%
1%
29%
1%
100%
$155,565
$47,000
$38,700
$98,200
$339,465
Program Services
Mgmt/Admin
Fundraising
in Kind
total
46%
14%
11%
29%
100%
30%
9%
14%
16%
29%
1%
1%
29%
46%
14%
11%
5
1/21/2014
introducing the new
vail SympoSium memberShip
You exercise your body, right?
if you work out regularly, you probably have a gym membership too.
Or maybe the gym’s not your thing, but movies and tV shows are so you have a netflix
subscription.
if reading’s your passion you might have an Amazon Prime membership and if you like to
buy in bulk there’s a good chance you belong to Costco. And why is that?
Because it’s easier and less expensive to be a member than it is to pay for every gym
session or movie download? Because you like having unlimited access to the things you
love? Because you enjoy the extras that come along with your membership?
Chances are you enroll in membership programs for all of the above.
And where do you go for unlimited access to learning?
To the Vail Symposium, of course.
Your mind craves exercise as much as—if not more than—your body does. with over
30 programs a year on subjects ranging from politics to education, from meditation to
economics, the Symposium gives you an opportunity to learn, think and keep your mind
growing and healthy.
that’s why we created our new membership program.
with a Vail Symposium membership, you’ll get two tickets to all of our regular programs
for the entire year. And that’s not all.
You’ll also enjoy extras like advance invitations to intimate dinners with our speakers and
discounts at local businesses like the west Vail Liquor Mart, Steam Master, Lucca Bruno,
the Antlers at Vail, and more!
Plus you’ll be making sure the Symposium can continue to produce interesting, relevant
and important programs.
At our standard program price, two tickets to 30 programs over the course of a year would
cost you $2,100. A Vail Symposium membership only costs $1,000 per year. that’s unlimited
access to learning for less than half the cost you’d pay at the door.
think of it as a gym membership for your mind.
Sign up today at vailsymposium.org/donate or by
calling 970-476-0954, then flip through this brochure
to learn more about the winter 2013/14 lineup and
rest easy knowing you won’t miss a thing.
1/21/2014
wayS to give
PAtrOn $2,500+
MeMBer $1,000 – $2,499
MAJOr DOnOr $500 – $999
HOnOr rOLL $50 – $499
Only 9 percent of our income comes
from ticket sales. the rest comes
from your private donations. All
donors receive complimentary
tickets based on level, advance
notification and registration for
events, direct mailing of program
brochure, weekly e-newsletter, and
acknowledgement in the program
brochure and website.
new donor levelS
additional beneFitS
General lecture ticket
Hot topics Hot Pad
invite to donor
appreciation dinner
Advance invite to
private speaker dinners
10% discount at
participating local
businesses
Join
new this season! Become a
Member of the Vail Symposium
for $1,000/year and receive
two tickets to all of our regular
programs plus discounts at select
local businesses.
SponSor
individual program and series
sponsorships allow you to
demonstrate your commitment to
the community.
Support
Speakers choose Vail for its
destination. Help us sweeten the
deal with frequent flyer miles and
other financial means.
Visit our website to make a gift today! www.vailsymposium.org/donate
For additional information about how to support the Vail Symposium and
associated benefits, please call Alby Segall at (970)476-0954.
the Vail Symposium is a tax-exempt 501(c)(3) organization in accordance with
Federal tax Law and is eligible to receive tax-deductible contributions.
PAtrOn MeMBer MAJOr DOnOr HOnOr rOLL
4 per program
2
2 per program
2
4
2
1
1
7
1/21/2014
ANDREW C. LITTMAN
ROHN K. ROBBINS
CHRISTOPHER TOMCHUCK
Appeals, Divorce, Family Law, Real Estate,
Personal Injury, Estate Planning, Probate
Administration and Litigation, Criminal Defense,
Traffic Law, Investment Fraud, Employment
Law, Business Transactional, Civil Litigation
1448B Vail Valley Drive, Vail, CO 81657
P.O. Box 6133, Vail, CO 81658
(970) 479-9989
StevenS, Littman, BiddiSon,
tharp & WeinBerg, LLC
For the legal needs of a lifetime. SM
1/21/2014
thurSday
dec. 05
location: edwards interfaith chapel | edwards
time: 9:00am - 7:30p.m.
tickets: $75 at the door | $65 in advance | $25 students
to register: tedxvailwomen.com/event-registration
the Secret world oF
international Finance
tedXvailwomen
How does hyperinflation in Zimbabwe affect food prices at your
local grocery store? what do fluctuating interest rates and the flow
of capital in europe have to do with your mortgage? How does the
United States national debt and debt ceiling really affect your life?
today, the value of foreign exchange trading in just one day is
more than one hundred times the value of goods and services
traded in an entire year. As a result, the central banking sys-
tem, international finance, lending and trading has become so
complex it can make your head spin. that’s why we’re bringing
an expert to Vail to help explain it all.
David rubenstein is best known as the founder and CeO of
the Carlyle Group, a global firm that deals with private equity,
real estate, market strategies, and fund of funds. Before starting
the Carlyle Group, rubenstein practiced law in private practice and
worked in government advising presidents.
rubenstein will be interviewed by richard Bard.
Sponsored in part by wells Fargo.
9
PrOGrAMS
From the biggest issues of the day to the deepest
issues of the soul, teDxVailwomen is an unforgettable
conference. in true teD fashion, it’s a riveting, fast-
paced, day-long Xperience. teDxVailwomen is an annual,
independently organized teD event. this year’s theme is
“naturally” and features eight women from around the
world who are leaders in conservation, art, photography,
sustainability, biking, education and health.
the event will feature a live stream from the teDwomen
2013 conference being held in San Francisco December
4 – 6, live music, meals, and talks from digital education
landscaper Mikela tarlow, founder of the international
League of Conservational Photographers Cristina Mit-
termeier, General Manager of Giant Bikes elysa walk,
Dr. Susan Canney of the Mali elephant project, Founder
of walking Mountains Science Center Dr. Kim Langmaid,
health advocate Christina Danyluk, conservation artist
Asher Jay, and conservation photographer Morgan Heim.
DAViD RubenSTein | HoT TopicS
Saturday
dec. 28
location: the grand view | lionshead parking structure
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
1/21/2014
10
PrOGrAMS
Stem cellS: the Future
oF medicine iS now
there’s a little myth that many doctors tell their patients. it’s
causing millions of people to live with constant pain and debili-
tating chronic conditions. what is this myth?
that aches and pains, fatigue and diseases are all just a part
of getting older. Perhaps there was a time that was true, but not
anymore. Your body knows how to repair itself, combat disease
and regenerate. But sometimes – especially as you get older –
your body needs help getting healing cells to where they
need to go to fix the problem. this is where stem cell
treatments come in.
Stem cell therapy is a groundbreaking, minimally
invasive procedure that uses your own cells to stimu-
late the body to fight disease and repair damaged joints,
tendons and ligaments.
Join Dr. Scott Brandt, Dr. Stan Jones, Dr. Kristen Comella, and
U.S. Congresswoman (D-CO) Diana DeGette as they engage in a
discussion about the history and future of stem cell therapies.
Moderated by Adam Katzen.
pAnel | liVing AT YouR peAk
Friday
Jan. 10
location: the antlers at vail | vail
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
when you think about Homeland Security, what comes to mind? Do you
think about protecting your family? the September 11 attacks? Our govern-
mental policies? the fact is that Homeland Security means different things to
different people. But one thing is certain.
Homeland Security is a truly massive enterprise that’s just getting bigger.
new laws, mandates, regulations and strategies are being created daily that
you may never hear about. But they affect your life.
Since retiring from the United States Senate, Gary Hart has been immersed
in the world of Homeland Security. He is currently a scholar in residence at
the University of Colorado, chairman of the American Security Project and
the Council for a Livable world.
Join us for this in depth program where we will explore the sweeping over-
haul of U.S. national security structure in the 21st century and learn more
about how we are meeting the complex security threats of the modern world.
Hart will be interviewed by rohn robbins.
gARY HART | HoT TopicS
thurSday
Jan. 23
location: the grand view | lionshead parking structure
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
avoiding diSaSter:homeland
Security in the 21St century
1/21/2014
11
on top oF the world: what climbing the world’S higheSt peakS
can teach uS about living liFe on the ground
Climbing mountains has been used ad nauseum as a metaphor for living
life. it makes sense. to bag an 8,000 meter peak you have to struggle,
persevere, prepare, adapt and work as a team. it takes proper planning,
trust and a positive outlook to achieve this seemingly insurmountable goal
(getting to the summit).
it’s not an easy task to climb the world’s highest peaks – but doing so can
teach you a great deal about living life, leadership and relationships here on the ground.
Join renowned mountaineers ellen Miller, Jon Kedrowski, eric Alexander and Dick
Pownall for a snowshoe hike in Beaver Creek followed by a discussion about what moun-
tain climbing has taught them about living balanced, fulfilling, successful lives.
Discover how struggling at 24,000’ can prepare you for dealing with anything life tosses
your way. walk away with a new outlook on how you approach the world and new tools
that you can use to effectively steer through this obstacle course we call life.
Panel moderated by Adam Katzen.
Sponsored in part by Beaver Creek resort Company.
Meet at the Beaver Creek Club at 3:00 p.m. for the snowshoe hike. Please dress warmly
and bring your own gear. Call our office at 970-476-0954 for more information.
pAnel | unlimiTeD ADVenTuRe
thurSday
Feb. 06
location: the beaver creek club | beaver creek
time: 3:00-4:30p.m. snowshoe hike | 5:00p.m. reception
5:30p.m. presentation
tickets: $10 | ticket includes guided hike & presentation
what can near-death experiences (nDes) teach us about life?
Dr. raymond Moody has spent over 50 years researching the
afterlife, and has written twelve books, including the best-
seller “Life After Life,” on the subject. He’ll share stories
from the people he’s interviewed who have experienced
nDes, details from his research and talk about how
these lessons can help you live a better life.
Dr. Moody is a leading authority on the ‘near-death ex-
perience’—a phrase he coined in the late seventies—and
has appeared on Oprah, as well as on hundreds of other
local and nationally syndicated programs. He has an M.D.
from the Medical College of George and a Ph.D. in philoso-
phy from the University of Virginia.
DR. RAYmonD mooDY | liVing AT YouR peAk
thurSday
Jan. 30
location: the grand view | lionshead parking structure
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
liFe aFter liFe: eXploring the
near-death eXperience
1/21/2014
12
PrOGrAMS
marketing colorado: making
the pie bigger vS taking a Slice
i have a dollar. You have a dollar. i give you my dollar. You
give me your dollar. we both have a dollar.
i have an idea. You have an idea. i give you my idea. You
give me your idea. we both have two ideas.
that is the difference between dollars and ideas. with
ideas, you keep what you have by giving it away. Collabora-
tion is a fantastic way to generate ideas, develop an industry and build a business.
Fighting over a small pie is an idea rooted in fear, scarcity and small-mindedness.
But so many businesses do it. there is a better way.
By increasing the size of the pie instead of trying to get a bigger slice, everyone wins.
this winter we are bringing three experts to Vail to talk about marketing Colorado:
CeO of Denver Metro Chamber of Commerce Kelly Brough, Colorado’s Chief Marketing
Officer Aaron Kennedy, and President of Sander Marketing Steve Sander.the conver-
sation will focus on what we can do to increase the $17 billion tourism industry so that
everyone is successful, not just a few businesses that have massive marketing budgets
and control a lion’s share of the market.
Moderated by rob LeVine.
Sponsored in part by the Club at Cordillera.
pAnel | HoT TopicS
thurSday
Feb. 20
location: timber hearth grill | the club at cordillera
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
Back in 2008, we were facing the largest financial collapse since
the Great Depression. we needed a guide to help navigate the muddy
waters of a recovery plan. enter the esteemed Congressman and
Chairman of the House Financial Services Committee, Barney Frank.
Frank was tasked with shepherding one of the most expensive and
unpopular bills in recent history through Congress. He had to explain why
it was necessary, build support and get the bill passed through the House.
the bill would eventually pass and become a law. today we know it as the Dodd/
Frank wall Street reform bill, or Consumer Protection Act.
Frank will teach us about the corrupt ways of washington, tell us the story behind
this now infamous bill and discuss where the $700 billion in tArP bailout funds
went. He will also talk about the future of banking and the role government is cur-
rently playing (and should play) vis a vis regulation of the financial services industry.
Frank will be interviewed by richard Bard.
Sponsored in part by wells Fargo.
bARneY FRAnk | HoT TopicS
thurSday
Feb. 13
location: the grand view | lionshead parking structure
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
aFter Shock: the paSt, preSent
and Future oF dodd-Frank
1/21/2014
13
owning your Fear: how to perForm
in the midSt oF criSiS & chaoS
How can you make fear work to your advantage? is it
possible to do your best work even in the midst of a chaotic,
stressful situation? Stephen Koch knows about fear—he’s
snowboarded down most of the world’s biggest mountains
and is the only person to have done so. Koch will share his
experiences and translate them into what it takes to prepare
yourself for any challenge and how to thrive, even in crisis.
Koch is a professional speaker, climber, snowboarder and
mountain guide and is a pioneer in the field of Snowboard
Mountaineering, a term he coined. His list of alpine ascents
and descents include some of the most notable firsts any-
where in the world, most of which have never been repeated.
He is the first person to snowboard all the major teton Peaks
in wyoming, and the first and only person to snowboard on all
Seven Summits, the highest peak on each continent.
STepHen kocH | unlimiTeD ADVenTuRe
Friday
Feb. 28
location: donovan pavilion | vail
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $10
Are teacher unions friend or foe when it comes to education
reform? Frederick Hess and randi weingarten are both working
to improve the education system in America, but they both have
different visions and different opinions on how to make it happen,
and they stand on opposite sides of the union debate.
Frederick Hess is a resident Scholar and Director of education
Policy Studies at the American enterprise institute. He is the author
of the education week blog “rick Hess Straight Up” and several influen-
tial books on education. Hess also serves as executive editor of education
next, on the review Board for the Broad Prize in Urban education, and on the
Boards of Directors of the national Association of Charter School Authorizers and
the American Board for the Certification of teaching excellence.
randi weingarten is the current President of the American Federation of teachers and
the former President of the United Federation of teachers. in 2013, the new York Observer
named weingarten one of the most influential new Yorkers of the past 25 years. washington
Life magazine included weingarten on its 2013 Power 100 list of influential leaders.
Moderated by rohn robbins.
Sponsored by Slifer, Smith & Frampton.
pAnel | HoT TopicS
tueSday
mar. 4
location: the grand view | vail
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
the Future oF education: the role
oF unionS in SchoolS
1/21/2014
14
PrOGrAMS
prooF oF heaven:
a neuroSurgeon’S Journey into the unknown
is there life after death? religious leaders and followers
around the world would assert that, yes, there is, while scientists
have traditionally denounced the existence of heaven, and
argued that near-death experiences (nDes) are impossi-
ble. Dr. eben Alexander, a neurosurgeon and author of the
bestseller “Proof of Heaven”, was one of those scientists
until a rare illness attacked his brain in 2008 and sent him
into a seven-day coma, during which, he says, he journeyed into
the afterlife. Hear his story for yourself in Vail this winter.
Dr. Alexander is a member of the American Medical Associa-
tion and various other professional societies. He has served on
the editorial boards of several journals and taught at Duke Uni-
versity Medical Center, Brigham and women’s Hospital, Harvard
Medical School, University of Massachusetts Medical School,
and the University of Virginia Medical School. He is currently an
attending neurosurgeon.
eben AlexAnDeR | liVing AT YouR peAk
thurSday
mar. 20
location: donovan pavilion | vail
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
is the practice of creating genetically modified organisms (GMOs)
ethically sound? Are foods made with GMOs safe for you and your
family? How should these foods be labeled? what are the myths and
realities of GMOs and how do they impact our lives? Join two GMO ex-
perts—Jeffery Smith and Gregory Stock—from opposing sides of the
debate for a moderated conversation about the truth behind GMOs.
Jeffrey Smith is the executive Director of the institute for respon-
sible technology and a leading spokesperson on the health
dangers of GMOs. He’s the author of two books on genetically
engineered foods, the international bestseller “Seeds of De-
ception” and “Genetic roulette - the Gamble of Our Lives”,
which he produced as a film in 2012.
Dr. Gregory Stock, a biotech entrepreneur, bioethicist,
bestselling author and public communicator is a leading
authority on the broad impacts of genomic and other ad-
vanced technologies in the life sciences. He founded the influential
Program on Medicine, technology and Society at UCLA’s School of
Medicine in 1997 and served as its Director for ten years.
Moderated by rohn robbins.
Sponsored in part by the Cordillera Valley Club.
DebATe | HoT TopicS
thurSday
mar. 13
location: the cordillera valley club | cordillera
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
the truth about gmoS
1/21/2014
Dr. Jane Katra will share her research experiences in
the fields of telepathy, remote Viewing, Precognition,
Psychokinesis, Distant Mental influence of Living
Systems, and near-Death Studies, and discuss how
functional Mri studies show the neuroplasticity of
the human brain, affirming our ability to override
the influences of our experiences and environ-
ment with attentional training.
Dr. Jane Katra holds a Ph.D. in Public Health
from the University of Oregon where she taught in
the 1980’s. She is listed in who’s who of American
women, and co-authored the books “Miracles of
Mind: exploring nonlocal Consciousness & Spiritual
Healing”, and “the Heart of the Mind: Using Our Mind
to transform Our Consciousness” with physicist russell
targ. Her work has been featured in “reinventing Medi-
cine” by Dr. Larry Dossey, and in Science of Mind, natural
Health, and Spirituality and Health.
Sponsored in part by the Cordillera Valley Club.
DR. JAne kATRA | liVing AT YouR peAk
higher conSciouSneSS, Subtle perception
& healing: becoming the new human
15
thurSday
apr. 03
location: the cordillera valley club | cordillera
time: 5:00p.m. reception | 5:30p.m. presentation
tickets: $35 at the door | $25 in advance | $10 students
a very Special
thank you
to old gypSum printer
for their Support of the Vail Symposium
Old Gypsum Printer is the preferred printing
service of the Vail Symposium.
Contact them for all your printing needs —
from wedding invitations to booklets like this one!
learn more at ogprinter.com
1/21/2014
16
FUnDrAiSerS
poker tournament
Sponsored in part by Cordillera.
Start practicing your poker face and get
ready to go all in when Vegas comes to
Vail for one night benefitting the Vail
Symposium this winter. Author and
poker expert John Vorhaus will be
on hand to play at various tables and
offer tips throughout the evening.
AbouT JoHn VoRHAuS
John Vorhaus is the only poker strategist/
theorist to have written for all four major poker
publications: Card Player, Poker world, Poker
europa, and Poker Digest. His first poker book,
“the Pro Poker Playbook”, published in the mid-
1990s, earned the praise of Mike Caro, America’s
Mad Genius of Poker, who wrote, “with this book,
John Vorhaus goes beyond his own stature as one
of the great poker writers...he comes of age as an
important poker analyst.”
His second poker book, “Killer Poker: Strategy
and tactics for winning Poker Play”, hit the
bookstores in late 2002, soon followed by “Killer
Poker Online: Crushing the internet Game”, which
rushed to the top of the Amazon sales chart. the
third book in the series, “the Killer Poker Hold’em
Handbook”, was released in 2004.
Outside the poker realm, Vorhaus works as a
scriptwriter, screenwriter, and story development
consultant. He is perhaps best known for his book
“the Comic toolbox: How to be Funny even if
you’re not”. He’s a graduate of Carnegie-Mellon
University and a member of the writers Guild of
America. He has taught writing at northwestern
University and the American Film institute.
JoHn VoRHAuS | FunDRAiSeR
Friday
Jan. 17
location: the lodge & spa cordillera | cordillera
time: 6:00p.m.
tickets: $250/seat | $1500/table (7 seats/table)
1/21/2014
17
Sponsored in part by west Vail Liquor Mart.
there are only 135 Master Sommeliers in north America. in
fact, only 211 professionals worldwide have earned the title
Master Sommelier since the first Master Sommelier Diploma
exam in 1969. two of them, Jay Fletcher and Sean razee, hail
from Colorado and will join us for an evening in Vail this winter.
they will select the perfect wines to pair with hors d’oeu-
vres and dinner catered by Big Delicious Catering and be on
hand to answer questions following the screening of SOMM. the
evening will benefit the Vail Symposium.
AbouT Somm
SOMM takes the viewer on a humorous, emotional and illuminating look
into a mysterious world—the Court of Master Sommeliers and the massively intimidating
Master Sommelier exam. the Court of Master Sommeliers is one of the world’s most
prestigious, secretive and exclusive organizations.
the exam covers literally every nuance of the world of wine, spirits and cigars. those
who have passed have put at risk their personal lives, their well- being and often their
sanity to pull it off. SOMM takes you on the ultimate insider’s tour into a world of obses-
sion, hope, and friendship in red, blanc and sometimes rose. (c) Samuel Goldwyn
AbouT JAY FleTcHeR
in 1993, after several years of working his way up in the local restaurant scene in
Aspen, Fletcher came across an advertisement for an introductory course offered by the
Court of Master Sommeliers. He earned the title of Master Sommelier just three years
and four months after signing up for the introductory course. He was the 30th American
to join the Court.
Fletcher currently serves as the executive Director of Fine wine and Master Somme-
lier for Southern wine and Spirits of Colorado. He is also the current Chairman of the
Court of Master Sommeliers, American Chapter. He is the Cellar Master for the Guild of
Sommeliers’ extensive wine collection, an accredited Bordeaux educator from the L’ecole
du Vin in Bordeaux, France, and a Commandeur d’Honneur from the Commanderie du
Bontemps of the Medoc, Graves, Sauternes, and Barsac.
AbouT SeAn RAzee
Sean razee, MS, AiwS works as Beverage Director for Vail resorts’ Mountain Dining
Division, overseeing all 10 resorts’ beverage programs. Sean holds the wine service in-
dustry’s most prestigious credential of Master Sommelier, as well as a diploma from the
wine & Spirits education trust and the title of Certified Sake Professional.
Sean maintains a down-to-earth approach to wine and food, and believes strongly
in removing the formality and pretense surrounding wine. Striving to become a “high-
ly-acclaimed” home chef, Sean spends much of his free time cooking, exploring exotic
markets, and finding innovative food and wine combinations.
Saturday
Feb. 15
location: donovan pavilion | vail
time: 6:00p.m. – 9:30p.m.
tickets: $180*
*includes hors d’oeuvres, dinner & wine pairings, viewing of the
documentary SOMM and a Q&A session with two Master Sommeliers.
PHO
tO C
r
e
Dit
:
F
OrGO
tt
e
n
M
An F
i
LM
S
/S
AM
U
eL G
OL
D
wYn F
i
LM
S
perFect pairingS:
an eXcluSive evening
with maSter SommelierS
Film ScReening | FunDRAiSeR
1/21/2014
tedXvailwomen
thursday, December 5, 2013
edwards interfaith Chapel | edwards
the Secret world oF international Finance
DAViD RubenSTein | HoT TopicS
Saturday, December 28, 2013
the Grand View | Lionshead Parking Structure
Stem cellS: the Future oF medicine iS now
pAnel | liVing AT YouR peAk
Friday, January 10, 2014
the Antlers at Vail | Vail
poker tournament
JoHn VoRHAuS | FunDRAiSeR
Friday, January 17, 2014
the Lodge & Spa at Cordillera | Cordillera
avoiding diSaSter:
homeland Security in the 21St century
gARY HART | HoT TopicS
thursday, January 23, 2014
the Grand View | Lionshead Parking Structure
liFe aFter liFe:
eXploring the near-death eXperience
RAYmonD mooDY | liVing AT YouR peAk
thursday, January 30, 2014
the Grand View | Lionshead Parking Structure
on top oF the world
pAnel | unlimiTeD ADVenTuRe
thursday, February 6, 2014
the Beaver Creek Club | Beaver Creek
the paSt, preSent and Future oF dodd-Frank
bARneY FRAnk | HoT TopicS
thursday, February 13, 2014
the Grand View | Lionshead Parking Structure
calendar oF eventS
18
1/21/2014
perFect pairingS: an eXcluSive evening
with maSter SommelierS
Film ScReening | FunDRAiSeR
Saturday, February 15, 2014
Donovan Pavilion | Vail
marketing colorado: making the pie
bigger vS taking a Slice
pAnel | HoT TopicS
thursday, February 20, 2014
timber Hearth Grill | the Club at Cordillera
owning your Fear
STepHen kocH | unlimiTeD ADVenTuRe
Friday, February 28, 2014
Donovan Pavilion | Vail
the Future oF education:
the role oF unionS in SchoolS
pAnel | HoT TopicS
tuesday, March 4, 2014
the Grand View | Lionshead Parking Structure
the truth about gmoS
pAnel | HoT TopicS
thursday, March 13, 2014
the Cordillera Valley Club | Cordillera
prooF oF heaven
eben AlexAnDeR | liVing AT YouR peAk
thursday, March 20, 2014
Donovan Pavilion | Vail
higher conSciouSneSS, Subtle perception
& healing: becoming the new human
DR. JAne kATRA | liVing AT YouR peAk
thursday, April 3, 2014
the Cordillera Valley Club | Cordillera
*All dates, venues and events are subject to change. Please visit www.vailsymposium.org
for the most up-to-date information and to purchase tickets.
19
1/21/2014
Outdoor Adventure
4Backcountry Bootcamp, SYN# 80607
2/7, 2/8 and 2/9 with an evening prep class on 2/5
4Backcountry Hut Trip for Women, SYN# 80605
2/22 and 2/23 with an evening prep class on 2/18
Culinary Adventure
4Flavors of Japan, SYN# 79935
Monday, 1/13, 5:30 p.m. – 8:30 p.m.
4Chocolate Works I and II, SYN# 79947 and SYN# 79948
Wednesdays, 2/5 and 2/12, 5:30 p.m. – 8:30 p.m.
4Breads, SYN# 79952
Tuesday and Wednesday, 2/25 and 2/26, 5:30 p.m. – 8:30 p.m.
Arts and Language 4Ceramics, SYN# 80679
Tuesdays, 1/14 – 4/01, 6:00 p.m. – 8:30 p.m.
4Ballroom Dancing, SYN# 80647
Tuesdays, 3/4 – 4/8, 7:30 p.m.– 8:30 p.m.
4French for Travelers - Beginner and Advanced Beginner
SYN # 80676, Beginner, Mondays and Wednesdays,
1/13 – 2/5, 6:00 p.m. – 8:30 p.m.
SYN # 80695, Advanced Beginner, Wednesdays,
3/26 – 4/30, 6:00 p.m.– 8:30 p.m.
Colorado Mountain College
Spring 2014 Continuing Education Classes
970-569-2900
Learn a new skill.
Get into a hobby.
Exercise.
Create.
Dance.
Check the Class Schedule for MORE!
www.ColoradoMtn.edu/web/campuses/edwards/continuing_education
3 days, and 2 nights at stunning Vagabond Ranch in the Never
Summer Range North of Granby. Guided backcountry skiing
and riding, avalanche awareness and companion rescue skills.
Join this not-to-be-missed trip: learn equipment selection,
route planning, and basic avalanche awareness!
Savor the tradition, lore, and key ingredients of
Japanese cooking.
Discover how to temper chocolate and gain skills for
making various chocolate treats and decorations.
Spend two delicious days learning the art of bread-making!
Slab and coil construction, wheel throwing, glazing
and firing.
Foxtrot, Waltz, Swing, Salsa, Tango, Cha Cha and more.
Practice listening and speaking using conversations and
dialogues heard in everyday life.
1/21/2014
the antlerS at vail
680 w. Lionshead Place | Vail | 970.476.2471
From i-70, take exit 176 and proceed west on South Frontage road toward
Lionshead. take a left on west Lionshead Circle from the Frontage road. (it
is immediately following the Pedestrian Bridge.) Follow the road as it curves
to the left, the Antlers is at the bottom of the hill.
donovan pavilion
1600 S. Frontage rd. | Vail | 970.477.3699
From i-70, take exit 173 (west Vail) and proceed south and continue east on
S. Frontage rd. parallel to i-70. the Pavilion will be 0.7 mile on the right.
Look for the large stone sign and a playground.
edwardS interFaith chapel
32138 U.S. Highway 6 | edwards
From i-70, take exit 163 (edwards) and proceed south onto edwards
Access rd. turn right onto US HwY 6. Continue for 1.8 miles. the chapel
will be on the left.
the grand view | lionShead parking Structure
395 e. Lionshead Circle | Vail
Vail’s newest community space on the third floor of the Lionshead welcome
Center. From i-70, take exit 176 (Vail) and proceed west on S. Frontage road
towards Lionshead. turn left into Lionshead Parking Structure. Free parking
after 3:00 p.m.
the cordillera valley club
1844 Beard Creek trail | edwards
970.926.1017 | www.cvcpoa.org
the club at cordillera
(timber hearth grill)
101 Legends Dr. | edwards
970.926.5950 | www.cordillera-vail.com
the lodge & Spa at cordillera
2205 Cordillera way | edwards | 970.926.2200
the beaver creek club
103 Offerson rd. | Beaver Creek | 970.754.5170
From i-70, take exit 167 (Avon) and proceed south on Avon road. Stay
straight to go onto Village road and head up toward Beaver Creek Village.
parking: For most Vail and Beaver Creek venues, we ask that you
please utilize public parking structures. Call our office at 970.476.0954 for
specific parking information.
venue directionS
21
1/21/2014
DOnOrS
FounderS’ 40
Michael and Marci Balk
richard and Pamela Bard
Gary and Carolyn Cage
David and Marcia Christofferson
Jo-Ann Churchill
Charles Dolan and Susan Mackin Dolan
Fairfield County Community Foundation
Peter and Carole Feistmann
Allan Finney and nancy Gage
Harry and Susan Frampton
Ben and Holly Gill
Katherine Gold
Alan and Barbara Goncharoff
Bob and Judy Holmes
Al and Kathy Hubbard
tHe PAtrOnS’ CirCLe AnD FOUnDerS’ 40
reCOGniZeS DiStinCt COMMUnitY MeMBerS
wHO COntinUeD tO MAKe A MULti-YeAr
COMMitMent tO tHe VAiL SYMPOSiUM.
we tHAnK tHeSe DOnOrS FOr SUPPOrtinG
OUr FUtUre BY PrOViDinG tHe FOUnDAtiOn
FOr OUr OrGAniZAtiOn.
patronS’ circle
Pete and Pat Frechette
richard Gretz and Doris Dewton
David and Barbara LeVine
Charles and Sandy Lloyd
22
1/21/2014
luminary
Alpine Bank
Antlers at Vail*
richard and Pamela Bard
Betteridge Jewelers
Big Delicious Catering*
the Club at Cordillera*
Colorado Mountain express*
Donovan Pavilion*
Jay and Kirk Huffard
Dale and Jeanne Mosier
Mountain Living*
Kirit Pathak
the Piton Foundation
Steadman Philippon research institute
Vail Daily*
Vail resorts echo*
wells Fargo
Jay and Kirk Huffard
reese and Alberta Johnson
Art and elaine Kelton
Alan and Judy Kosloff
rob LeVine and evelyn Pinney
Deb and Dan Luginbuhl
tony and Barbie Mayer
terry Minger
Dale and Jeanne Mosier
Priscilla O’neill
Kathi renman
Jim and Bobbie ruh
Bernie and Suzanne Scharf
Alby Segall
Myrna and Don Sigman
rod and Beth Slifer
Marjorie Vickers
Kyle webb and Allison Krausen
*Denotes gift made wholly or partially in-kind 23
1/21/2014
lighthouSe
thriveMD
timothy Belber
Pete and Pat Frechette
Gary Gilman
Pepi and Sheika Gramshammer
richard Gretz and Doris Dewton
Kat Haber*
J.P. Morgan
Andy and Lynn Kaufman
rob LeVine and evelyn Pinney
David and Barbara LeVine
Charles and Sandy Lloyd
Priscilla O’neill
Don and Mary rogers
Jim and Bobbie ruh
Slifer Smith and Frampton/VAre
town of Vail*
DOnOrS
24
1/21/2014
beacon
Aberle investment Management
Dierdre and ronnie Baker
Michael and Marci Balk
richard and Pamela Bard
Centennial Bank
Gary and Carolyn Cage
Michael Carlisle*
David and Marcia Christofferson
Jo-Ann Churchill
Charles Dolan and Susan Mackin Dolan
Peter and Carole Feistmann
Kraig Forbes
Harry and Susan Frampton
Allan Finney and nancy Gage
tom and Margie Gart
Ben and Holly Gill
Katherine Gold
Alan and Barbara Goncharoff
Bob and Judy Holmes
Al and Kathy Hubbard
Jay and Kirk Huffard
reese and Alberta Johnson
Art and elaine Kelton
Alan and Judy Kosloff
rob LeVine and evelyn Pinney
the Loewenstern Foundation
Deb and Dan Luginbuhl
the Mayer-Phillips Foundation
tony and Barbie Mayer
terry Minger
Dale and Jeanne Mosier
Mountain Digital, inc.*
thyssenKrupp
integrity real estate Advantage
Priscilla O’neill
Fairfield County Community Foundation
Kathi renman
rohn and Deb robbins
Jim and Bobbie ruh
Bernie and Suzanne Scharf
Alby Segall*
Myrna and Don Sigman
rod and Beth Slifer
richard and Pam Smith
United way of eagle river Valley
Marjorie Vickers
KH webb Architects*
Kyle webb and Allison Krausen
George and Betsy wiegers
*Denotes gift made wholly or partially in-kind
1/21/2014
DOnOrS
lantern
todger and Shannon Anderson
Spa4thePink
roger and Margo Behler
Jim and Connie Cameron
Carol Cockrum
Stan and Mary ellen Cope
Steve and Amy Coyer
Crazy Mountain Brewing Company*
Andrea eddy
Buck and Holly elliott
Artie and Jodi israel
John and Kerma Karoly
Maricela Luevanos
Mark Martin
tony and Barbie Mayer
Brenda and Joe McHugh
nina McLemore, inc.*
Doug and Anne Mcneill
walter and Leila Mischer
Steve negler
Peggy nicholls
Diane Pitt
red Bull*
Ser inc.*
Shaw electric
the Broadmoor*
Stephanie Uberbacher
Kevin and regina Valice
walker Fine Art*
eric wiseman
westin riverfront resort & Spa*
Zip Adventures of Vail*
*Denotes gift made wholly or partially in-kind26
1/21/2014
candle
ronnie and Dierdre Baker
Beaver Creek Lodge*
Bonnie Blecha
Pam Brandmeyer
Joerg and rita Braun
Jeff and Diane Brundage
Alexandra Christy
robert Croteau and Karen nold
Bol*
tom and wendy Divinere
education Foundation of eagle County
Jim and Cookie Flaum
Vail Valley Foundation*
Steve and Lee Gulotta
Martha Head
Barbara Hibben
Patti Johnson
Shane Kleinstein
Michael and Andrea Leeds
Charlie L’esperance
Peter MacDonald
Fletcher Macneill
wade Mahanke
UPS
Old Forge Pizza Co.*
taste of Vail*
Bill and Jacque Oakes
Jim Palenchar and Liz Lynner
ebby and Lex Pinson
Mark Pittman
riverwalk wine & Spirits*
Jason rudofski
Kenneth and Connie Scutari
Sage Hospitality*
Vivian teets
Gregory thomas
Vail Chophouse*
Vail Valley Medical Center
Ace Hardware LLC
Alyn Park and Jay wissot
*Denotes gift made wholly or partially in-kind
1/21/2014
Spark
Peter Abuisi
Sandi and Larry Agneberg
Judd and Gretchen Babcock
tom and tess Backhus
Jack and Shirley Beal
ruggs Benedict*
Colorado Mountain College*
David and Adriana Bombard
Alice Boone
Gus and eleanore Bramante
Bennett and Arlene Brummer
Don and Joan Chambers
Dick Cleveland and Kathy Langenwalter
tJ Conners
Kim and Bill Cox
Coyote Café*
Local Joe’s edwards*
Peter Dann
Alan and Silvia Danson
Fred and ines Distelhorst
Abigail Dixon
Charles Dolan and Susan Mackin Dolan
Arthur and Arlene elkind
Anne esson
Sandor Falk
Gail Ferry
DOnOrS
Linda Hryckowian and raymond J. Finn, Jr.
John and terry Forester
Georgia Fox
Morris and Mikki Futernick
eddie Gingras
Charles Goodin
Marshall Gordon
Anne Hintz
Barbara Hogoboom
John and Pam Horan-Kates
Michele and Scott Hovey
Linda Hutson
Han M. Kang
Steve and Mary Sue Katz
elizabeth Keay
Karen and Bob Kern
Collier and Ann Kirkham
Laurie and terry Kleisinger
Bud and Betsy Knapp
Kent erickson and Barbara Krichbaum
Lanie Lapin*
Kathleen Ligare
william and Ann Loper
ed and Barbara Lukes
Hank Mader
Jack and Leslie Manes
Marjorie Marks
Diana Mathias
Mary Jane and Frank Miller
Marie H. Millman
thomas Moorhead
richard Jackson and Cheryl Moskal
1/21/2014
FriendS
Charles and Kay Bertrand
Margaret Blazek
Kay Christensen
Martha Cole
Curious theater Company*
Cherry and Dan Gallagher
nancy Gladstone
Glenwood Caverns Adventure Park*
Sue Goodin
Dwight Henninger
Doreen Somers
Mary Lamb Lucas
Mike Mathias
Sharon McKay-Jewett
Bob Moroney
Marka Moser
Suzette and Michael newman
Susan Pollack
william Powell
racines restaurant*
Oscar Sevilla
norm and Sarah Smith
robyn Specthrie
Marla Steele
ti Amo ristorante*
Judy Van Bergen
Jennifer and Jake VanBeelen
Deborah webster
Donna whittington
Hap and nancy Young
thomas and Dee Mulvihill
Lisa Muncy
Suzette and Michael newman
Chris Offutt
Old Forge Pizza*
Dorothy Parsons
Bill Pierce
Lisa Ponder
Kathi renman
Claggett/rey Gallery*
Pearl rieger
Strung From the Moon*
Bob and Barbara rosen
route 6 Café*
Judith whetstine and Bob rush
richard and Aline Sandomire
Carole Schragen
Sondra Slappey
Sudi Sloan
robin and Kathy Smith
Stephen and nancy Snyder
Brian and Paige Sodergren
Lois and Bert Solomon
Les and Madeline Stern
Mimi and woody Stockwell
Barry and evelyn Strauch
Kathie talbot
terra Bistro*
ti Amo*
Valbruna*
Laura tumperi
norm Vogel
robert warner
Albert and Susan weihl
Dennis and Anne wentz
tommy white
David and Kristin williams
Zino*
*Denotes gift made wholly or partially in-kind
1/21/2014
we ask you to please support these valuable Vail Symposium
sponsors; they are incredible assets not only to our organization but
also to our community as a whole.
A special thanks to our 2013 Living At Your Peak Sponsors
mountain
digital,
inc.
riverwalk
wine &
SpiritS
thank you to our SponSorS
Pamela and richard Bard
timothy Belber
Gary Gilman
Kirit Pathak
Spa4thePink
30
1/21/2014
get involved
everything we do would not be possible without
the brains and brawn of our exceptional
volunteers. Thank you for all that you do!
A very special thank you to our volunteer
Volunteer Coordinator Jeanne Mosier,
we don’t know what we would do without you!
Donna Abbruzzessi
nancy Berg
Heidi Bintz
Lori Brown
Kate Burchenal
Gracie Campbell
Bridgett Courtois
Michelle Darken
Mason Davey
Kim Denning
Dorian Dima
Abby Dixon
Susan Mackin Dolan
Dale Mosier
≥ Volunteer
≥ Spread the word
≥ Friend us on Facebook & Follow us on twitter
≥ Be an intern
≥ Assist speakers during their visit
≥ Submit a program idea
≥ Donate tickets
≥ Attend an event
there are
many wayS
to help the
SympoSium
thrive:
Bill Douglas
Mark Dubovy
Anne Dunlevie
Denisse Favela
Kyle Fowler
teodor Georgiev
Kat Haber
Carla Hagan
Anne Hatch
Beth Justice
Debbie King
Melissa Kirr
Laurie Kleisinger
rob LeVine
Mark Luzar
erin McCuskey
terry Mutter
Charlie Owen
Jean Peterson
ebby Pinson
Jane reisinger
Deb robbins
Beth Levine rosen
Pegasus rumaine
Lois Schwager
Doreen Somers
Jared Staber
Kris Sunderland
rita thompson
Kip tingle
Deb travers
Vali watts
Philip weddle
Leila white
Sarah whitmore
Scott winnegrad
emily Zeigler
31
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BOArD
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pReSiDenT
Alby Segall
pRogRAm DiRecToR
Adam Katzen
DeVelopmenT, mARkeTing AnD
ADminiSTRATion oFFiceR
tracey Flower
boARD oF DiRecToRS
cHAiRmAn
rohn robbins
TReASuReR
rob LeVine
Pam Brandmeyer
nancy Burton
Jay Huffard
Andy Kaufman
rob LeVine
Michael Losier
Maricela Luevanos
Dale & Jeanne Mosier
Don rogers
James ruh
eric wiseman
vail SympoSium
P.O. Box 3038 | Vail, CO 81658
970-476-0954 | Fax 970-476-0710
info@vailsymposium.org
www.vailsymposium.org
Facebook & twitter | Vail Symposium 1/21/2014
December 6, 2013
TO: Special Event Producers
Subject: Funding Requests for Tier IV:
“Life Long Learning” Category of Events in 2014
The Commission on Special Events is seeking proposals for innovative
and intellectually stimulating events in 2014 that promote Life Long Learning,
will foster the Town Council’s strategic objective of a Health and Wellness
reputation for Vail, and that align with our collective vision of Vail as
“The Premier International Mountain Resort Community!”
An application and guidelines are attached. “Tier IV Category Special Event Rating
Criteria” will be used to evaluate all proposals with respect to how they align with the strategic
approach to providing a calendar of events that are well matched to the “Vail Brand” and will
exceed the expectations of a very sophisticated and international clientele.
Producers should submit the required information electronically in PDF format, plus 1 hard
copy (unbound on 8 ½ x 11 size, minimum 30% PCW paper), to the Commission on Special
Events no later than 5:00 p.m. on Friday, December 27, 2013. Qualifying applications will be
reviewed by the CSE at a special meeting on W ednesday, January 15, 2014. Applicants will
be notified of their status by January 24, 2014.
Please address any questions to: Sybill Navas, Coordinator, Commission on Special Events
E-mail: snavas@vailgov.com Phone: 970.477.3551 or FAX: 970.479.2157
1/21/2014
Guidelines
Mission Statement: The Vail Commission on Special Events
(CSE) is accountable to deliver an annual Special Events Plan
which ensures world class events that are fully aligned with
Vail’s brand. The CSE shall effectively and efficiently allocate
available budget behind this objective.
The Events Plan will deliver measureable results in terms of
specific goals: economic impact, optimization of the seasonal
calendar, positive community experience and integration, as
well as positive guest-centric results that lead to future loyalty.
To qualify for funding review, all events must support the CSE’s strategic
priorities and meet the follow ing requirements:
• The event(s) must take place predominately within the Town of Vail.
• Applications must be complete, providing all information and
attachments requested on the application form. Incomplete applications
will not be reviewed.
• Applicants must request a specific dollar amount and a brief explanation of
how the requested funds will be utilized.
• Funding allocations will be dispersed only to the entity whose name appears on
the application.
• All Town of Vail permits and documentation required for the production of the
event must be filed under the name of the event producer as it appears on the
funding application.
Events will be evaluated using the following
criteria:
• How well will the event:
o Promote, encourage and develop
enhanced leadership skills
o Provide opportunities for intellectual
dialogues
o Incentivize problem solving
discussion around current issues
o Deliver an educational component
o Reinforce the fabric of community
o Foster the Town Council’s strategic
objective of developing a health and
wellness reputation for Vail
1/21/2014
• Alignment with the “Vail Brand” and the target market as defined by the Vail Local
Marketing District (VLMD).
• Opportunity to leverage funding with sponsorships and/or media exposure so as
to “stretch” the impact of the CSE’s contribution, as well as the proposed
event’s potential for growth.
• Experience and qualifications of the event producer.
• The event is proposed for a time of year that supports the CSE’s goal of
ensuring a calendar of events that will stimulate the local business economy
throughout the year.
• Contribution to Vail’s “Sense of Community.”
• For Existing Events:
o How well the event has demonstrated success, per the CSE’s
measurement criteria.
o History of compliance with Town of Vail regulations and special event permit
requirements.
In consideration of the receipt of funds from the CSE, the Event Promoter
shall agree to:
• Comply in a complete and timely manner with all Special Event Permit
requirements of the Town of Vail.
• Agree to the placement of the Town of Vail logo on marketing and
promotional materials associated with the event as appropriate to the level of
sponsorship.
• Ensure accurate listing on the Vail community calendars.
• Meet with the CSE Event Liaison:
o To understand and be poised to take advantage of any and all marketing
or PR opportunities that the VLMD may provide.
O To ensure compliance with the “Vail Brand” on any and all promotional
materials associated with the event.
• Agree to comply with the all marketing gates on the Marketing Checklist.*
• Provide “activation” that will cross-promote your event throughout the community,
create guest awareness of your event and stimulate business in local
restaurants/bars and retail establishments.
See Attachment A: Marketing Checklist and Activation” for additional information.
• Provide the CSE with copies of any film or photographs from the event for
the purpose of promoting the Town of Vail.
1/21/2014
Accountability: All event producers receiving funding will be expected to present to
the Commission on Special Events within 60 days of the close of their event a written,
post-event follow-up document which shall include:
• How did the event meet the standard of excellence expected of “The Premier
International Mountain Resort Community?
• An overview outlining the event’s strengths and
weaknesses, specifically:
o W hat parts exceeded expectations?
o W hat measures could be taken to improve the event?
• For existing events, an overview of how the event fared relative to previous years.
• A complete explanation of how potential attendees were directed to book lodging,
the estimated number of room nights generated, and the mechanism that was used
to track these bookings.
• A detailed event budget showing actual profit and loss numbers, cash vs. in-kind
sponsorships and an explanation of how the CSE funding was utilized.
• Survey results showing the estimated effect on the following:
o Attendance numbers and demographic profile
o Estimated benefits to the local economy
o Visitor Intent to Return
• A detailed overview of the marketing that was implemented to promote the event
• Estimated Return on Investment (ROI) to the Town of Vail
• Potential for growth and the development of sponsorships and
media exposure.
• How did the event impact Vail’s Sense of Community?
• “Green Events:” W hat initiatives were taken to ensure compliance
with the Town of Vail’s commitment to environmental
sustainability?
Please see Attachment B: “Guidelines for Post-event Recaps for All Events
Receiving Public Funding” for a more detailed explanation.
1/21/2014
Unless otherwise specified in the contract, CSE funds will be distributed per the following
formula:
• 1/3 of the amount upon the signing of a contract stipulating the terms of the
CSE’s funding allocation.
• 1/3 of the amount upon receipt of an invoice from the event producer, accompanied
by verification of the placement of advertising for the event and the submittal of a
complete Special Event Permit Application (if applicable), which is due a minimum of
45 days prior to the start of the event.
• 1/3 of the amount upon receipt of an invoice from the event producer following the
completion of the event and the CSE’s formal vote of approval of the post-event
review presentation.
Submit the required information electronically in PDF format, plus 1 hard
copy (unbound on 8 ½ x 11 size, minimum 30% PCW paper), to the
Commission on Special Events no later than 5:00 p.m. on Friday, December
27, 2013.
Commission on Special Events
C/O Sybill Navas, Special Events Coordinator
Town of Vail, 75 S. Frontage Rd. Vail, CO 81657,
specialevents@vailgov.com
Qualifying applications will be reviewed by the CSE at a special meeting on
W ednesday, January 15, 2014. Be prepared to send a representative who
can answer any questions that the CSE may have. Applicants will be notified
of their status by January 24, 2014.
Please address any questions to: Sybill Navas, Special Events Coordinator
E-mail: snavas@vailgov.com Phone: 970.477.3551 or FAX: 970.479.2157
1/21/2014
Event Recruitment Score Card
TIER IV Events: Life Long Learning Category
Criteria Rating
Life Long Learning -Enhance Leadership Skills 0-25
-Foster a Health and Well Being reputation for Vail
-Provide opportunities for intellectual dialogues
-Promote problem solving around current issues
-Deliver an educational component
-Reinforce the fabric of the community
Brand Fit Supports the key brand message of world-class outdoor recreation,
culture and well being, & brings it to life experientially 0-15
Timing Contribution to an optimal calendar of events 0-5
Demo Fit Optimize visitor mix 0-10
Growth -Continually deliver fresh content and
-Leverage media exposure and sponsorship support 0-20
Producer Qualifications Expertise, local knowledge, and resources to sustain
the event in a manner compatible with the Vail brand 0-10
Marketing Strength 0-15
Total Possible Score: 100
1/21/2014
VAIL COMMISSION ON SPECIAL EVENTS
2014 EVENT FUNDING APPLICATION
NAME OF EVENT:
PROPOSED DATE(S):
AMOUNT OF CASH FUNDING REQUESTED
PRODUCING ENTITY:
1. President or Executive Director’s Name
2. Name and Title of Person Completing the Application
3. Business Address: Please include the physical address as well as the mailing address.
4. Contact Info:
• Telephone: Main/Cell/Fax
• E-Mail Address
5. Event and/or Organization W EBSITE
6. Number of years your organization has been in business
7. Mission Statement
8. Organization's tax status: For Profit or Non-Profit*/Not-for-Profit*
• Non-Profit (501C-3), or Not-for-Profit (501C-6) organizations, please attach current
State Department of Revenue Certificate with this application.
• Does the Event benefit a charity? If yes, please name the beneficiary.
EVENT DESCRIPTION: (Contact information that may be useful is provided in “Attachment D”)
1. Detailed description of the event and its activities. If the event will have a culinary component,
please include feedback from the Vail Restaurant Group.
2. Where will the event be located within the Town of Vail? Please list the specific venues that you
plan to utilize, including dates and times, and whether or not you have contacted them to confirm
availability. The Event Producer is responsible for booking and securing any necessary venues.
3. W ill any portion of the event take place outside of the Town of Vail? If yes, please explain.
4. Are additional in-kind services being requested from the Town of Vail? If yes, please
explain, including a description of anticipated impacts on Town of Vail services: i.e. bus service,
parking (both for event production support vehicles and attendees), traffic control, street closures,
police services, etc. (The event promoter will be charged for all labor, materials and equipment
unless such services are specif ically exempted and approved as part of the Special Event
Permit.)
5. Is this a new or existing event? If existing, please describe the location(s) of the event in
previous years and the number of years it has been produced.
6. People:
• Number of participants (athletes, artists, exhibitors, etc.) anticipated
• Number of volunteers needed
• Number of event staff
• Total Number of spectators/attendees anticipated and estimate:
o % Local
o % In-state (non-local)
o % Out of State
o % International
1/21/2014
7. Description of potential benefits to the Town of Vail, including an estimated # of incremental
room nights and increased spending generated. W hat return on investment (ROI) should
the Town of Vail expect?
BUDGET:
1. Please attach a complete and detailed event budget, including anticipated revenues and
expenses, as well as the amount to be dedicated to marketing efforts.
2. What % of the total event budget is the CSE being asked to fund?
3. Describe briefly how you will use the funds that you are requesting from the CSE.
4. Should the CSE decide not to support this event, will it still occur?
5. What is the $ amount of sponsorships from alternative sources reflected in the event
budget?
6. What % of the total event budget do you expect the event itself to generate? (i.e.
ticket sales, merchandise, food and alcohol sales, etc.)
7. If possible, would you intend to host the event in Vail beyond 2014? If yes, for how many
years beyond 2014?
8. Do you anticipate requesting funding from the CSE next year? If yes, given that the CSE
encourages the development of additional sponsors in order to leverage their own
investments, and anticipates that as events become established they will become less
reliant on public funds, please explain how you intend to grow the event and indicate
what %, if any, of the total event budget you anticipate requesting next year.
MARKETING:
1. Please provide a detailed description of your marketing plan and indicate how the
budget will support the program.
2. Explanation of potential for sponsorships and media exposure.
3. Specify any marketing support you are requesting.
4. Name, telephone number and email addresses of your PR and marketing contacts.
REQUIRED ATTACHMENTS:
1. References and/or referrals from other communities are required if you do not have a
prior history of producing events in Vail.
2. Explanation of how you will direct prospective attendees to book lodging within the Town
of Vail and a description of how you will track the number of lodging nights generated.
3. Previous year's event evaluation, including income and expense statement (if existing
event).
4. Past or projected demographics of event attendees and estimated spending.
5. Organization rosters naming:
All officers and respective positions
Board of Directors and positions
The CSE appreciates the inclusion, in electronic format please, of any additional support
materials such as DVD’s, programs, news articles or other printed materials.
1/21/2014
ATTACHMENT A:
RFP FOR 2014 SPECIAL EVENT FUNDING:
Marketing Checklist Gate Compliance & Activation Information
Why “Activation”?
When the Town of Vail Commission on Special Events (CSE) sponsors events, it does so for
several reasons; including enhanced vitality in the villages, entertainment for our guests and
residents, and to increase traffic and revenue for our merchants, restaurants/bars and lodges.
What has been coined as “activation” of events that receive CSE funding refers to the
incorporation into your event of an element that will attract the participants and spectators of the
events into the villages and to visit the local businesses, as well as create an improved
awareness of your event among those guests who would not otherwise be connected to your
activities. Successful activations can provide excellent opportunity to cross-promote events from
one area to another within the community.
Activation has delivered especially positive results for athletic events which are held out at the
fields. The athletes and spectators often don’t have a reason to come into the villages. By
hosting a portion of the event in the villages, it brings the athletes in and adds a new factor of
public spectators to an event who otherwise may not have even been aware that it was
happening. These spectators often head out to the fields once engaged in the excitement.
The activation initiative also encourages events which are hosted on the village streets to
engage the merchants to develop incentives to bring them customers, while enhancing the
opportunities provided to attendees.
Some examples of very successful activations include:
• King of the Mountain Volleyball: Games held at athletic fields. In town activation at
Solaris of Association of Volleyball Professionals (AVP) Meet & Greet.
• Vail Rocks!: Hike held on Vail Mountain followed by concert at Solaris Plaza. Activation
included a Merchant Plan with 26 participating retailers, restaurants and bars offering
great deals.
• Kick-It 3v3 Soccer: Games held at athletic fields. In town activation at Solaris featuring
an open to the public “King of the Pitch 3v3,” on Friday from 5:00 to 7:00 p.m.
• The America Cup Fly Fishing Tournament: Although all of the competitive fishing was
held on rivers across Eagle, Lake and Summit Counties, in-town activation was
provided by hosting a Fly Fishing Casting Competition from the International Bridge,
followed by a happy hour at a nearby bar that featured drink specials.
Activation is a required marketing gate of the CSE funding agreement. It is up to the event
producer to create the activation and to provide the resources to market it effectively.
For additional examples of successful activations or suggestions that may be specific to your
event, please contact Event Liaison Consultant, Clare Hefferren, 970-477-3417
chefferren@vailgov.com.
1/21/2014
Item Marketing Gate Days out -
Tier 1 Iconic
Days out -
Tier 2
Developing
Days out -
Tier 3
Ancillary
Suggested
Deadline
Date
Completed Update Notes
Contract Signed Date
Event Date
Number of days between contract signing & event
Item
1
Producer to provide marketing liaison
representative contact infomation for CSE/
VLMDAC contacts (Name, Email, Ph)
signing signing signing
3
TOV CSE Event Liaison briefing: Provides
producer upstream brand briefing and producer
demonstrates an understanding of Vail Brand
Guidelines to maximize leverage opportunities
90 90 90
2
Producer provides public relations press vision
including event synopsis to trigger
national/regional publications. "What's
new/different from last year?" Vision will be
submitted to VLMDAC for Vail Brand stories.
90+90+90+
4
Marketing Plan: Inclusive of objectives, strategy,
target market, channels in alignment with Vail
Brand Guidelines.
45 45 45
5
Producers provides event marketing budget
inclusive of budget line items for channel provided
and professional creative, pr, marketing
subcontractors
30 30 30
6
Producer to provide event creative strategy -
concept basic look and feel of creative materials
with style guide (palette, fonts, art elements).
Present concept prior to execution.
30 30 30
7
Public RelationsCommunications Plan - press
release approval with TOV boilerplate footer,
calendar copy (descrip, url, ph)
30 30 30
8
Appropriate calendar communication and
integration. (vail.com, vail-calendar.com,
vailgov.com/this week)
21 21 21
9
Merchant activation: Provide plan to bring event
into VV and LH to engage participants and
spectators with merchants, restaurants, bars etc.
ex. Cling on specials
21 21 21
10
Community engagement plan and integration:
Print materials may include poster, flier, rack card.
Distribute to merchants, lodges, restaurants
14 14 14
11
Digital collateral to include: comprehensive hourly
or daily schedule; FAQ; and Talking Points. Send
to Community Contacts for distribution
14 14 14
12
Customer service plans: Live staff briefing
covering event, schedule, talking points and FAQ.
(Welcome Centers, Vail mountain ticket offices,
Merchant Association)
7 7 7
13
Monthly real time executive summary to Event
Liaison which will be presented to CSE board
members
30, 60, 90 30, 60, 90 30, 60, 90
It is the EPs role to be in continual communication with
Event Liaison. Highlights are due 7 days prior to CSE
board meeting shown at left. Event Liaison will
produce creative. Board will be advised if EP is on
schedule, ahead or behind deadlines.
Tier 1: On-going signature or iconic level event. Although it is recommended, the Event Producer is not required to comply with the Marketing Checklist Gate Compliance
schedule.
*Event Tier Explanation: All events receiving funding will be assigned to a Tier Category, either 1, 2 or 3, during the funding allocation process.
Tier 2: Events that have not established themselves as "iconic," but in which the CSE sees great potential. Event producer must comply with the key marketing gates as
designated in the funding agreement in order to allow the Town of Vail opportunity to impact and interject suggested revisions.
Tier 3: Smaller events receiving less than $5,000 in funding. Although it is suggested that these events utilize the marketing checklist as a planning tool for a more successful
event, it is not a requirement.
TheMarketing Checklist is designed to be a roadmap to support you in effective communicationprior to execution.Dates listed providesufficientlead time should TOV provide
feedback that requires changes to be made. Items are strongly suggested as part of CSE funding. TOV Event Liaison reserves the right to review all marketing materials.
Event Name:
Event Start Date:
Event Date Span, if applicable:
Tier Designation*: (see below for explanation)
1/21/2014
ATTACHMENT B
Guidelines for Post-event Recaps for
All Events Receiving Public Funding:
A post-event recap is required from all events receiving Town of Vail funding. Please schedule a
presentation to the Commission on Special Events within 60 days of the close of your event. Events
receiving an allocation of $10,000 or more are required to present independent survey data corroborating
the results. This presentation should be accompanied by a written, post-event follow-up document which
shall include:
Please describe how the event is compatible with the Vail Brand.
An overview outlining the event’s strengths and weaknesses: specifically, what went well and what
measures could be taken to improve the event. For repeat events, please provide a comparison to
past years.
An event budget showing actual profit and loss numbers and how the funding was utilized. Please
separate the in-kind support from cash revenues and sponsorships.
Estimated results including the following information, per the CSE Criteria as described in the RFP:
o Attendance numbers and demographic profile:
Estimated attendance. If your event is non-ticketed, please describe what method you
used to estimate the numbers of attendees.
What percentage of people came to Vail specifically for your event? What percentage of
people has attended the event in previous years?
Where did attendees come from: local, regional, out of state, international destinations?
Average age and income bracket of attendees.
o Estimated spending by event attendees:
Lodging: Please include an explanation as to how participants and/or attendees were
directed to book lodging.
• What percent of attendees stayed in the Town of Vail?
• Average amount spent on lodging per day?
• Estimated number of room nights booked in association with your event.
Dining
Shopping
Other Activities
o Visitor Intent to Return and Satisfaction Ratings: Would you come back? Was if fun? Please
provide the NPS (Net Promoter Score) number determined from survey results.
o Estimated Return on Investment (ROI) to the Town of Vail: Specifically, how much additional
spending within the Town of Vail was generated by the event? What is the ratio of increased
revenue to the amount of funding received? How much additional sales and lodging tax revenue
generated by the event accrued to the Town of Vail?
o (Town of Vail sales tax is 4%, Vail Local Marketing District lodging tax is an additional 1.4%).
A detailed overview of the marketing that was implemented to promote the event.
Potential for growth and the development of sponsorships and media exposure.
Did the event impact Vail’s “Sense of Community”?
In light of the Vail Town Council’s commitment to a sustainable environment, please describe any
and all measures that were taken to produce the event in as “green” and environmentally friendly
manner as possible.
Please submit your event re-cap electronically on the PowerPoint template provided in your funding
packet to the Special Events Coordinator at specialevents@vailgov.com, not later than noon on the
Wednesday prior to your presentation.
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Town Managers Reports:
1) Town Council/Town Manager Goals
PRESENTER(S): Stan Zemler
ATTACHMENTS:
2014 Council/Town Goals Memorandum
Town Managers 2014 TOV Projects Memorandum
1/21/2014
To: Town Council
From: Stan Zemler
Date: January 21, 2014
Subject: 2014 Council/Town Goals
At your goal setting sessions on December 3rd and December 19th, three key goals
were identified:
Improve Economic Vitality
Grow a Balanced Community
Continually Evaluate the Quality of the Experience
Tactics were also created to align with these goals (see attached Council Goal Setting
Session).
In addition to the Council goals, I have identified the following priorities to add to our
organizational work plan:
Achieve successful Council transition and goal setting
Successful implementation of Council goals
Manage budget and TOV finances
Deliver high quality municipal services
Continue high level guest/resident experience
Collaborate and partner with our partners, Eagle County, Vail Valley Medical
Center, Eagle County School District, Vail Valley Partnership, Vail Valley
Foundation, Vail Chamber, Colorado Department of Transportat ion, Second
Homeowners Association and other municipal governments
Implement inclusive/transparent government practices
Streamline government practices where possible
I have attached a list of specific projects and programs that will be part of our 2014
responsibilities.
In order to successfully implement the Council goals and initiatives, the following is
proposed. Over the next several months, schedule study sessions to bring further
clarity to the previously identified tactics:
1. Development of long term strategic plan to enhance the competitiveness of
TOV.
1/21/2014
Town of Vail Page 2
2. Provide leadership to expand air service into Eagle County Airport.
3. Define a balanced community composition.
4. Define a practical housing policy.
5. Improve the quality/convenience of parking and transportation.
The other initiatives identified by Council will be put into a plan for adoption on February
18th.
Action requested:
1. Provide staff direction, change or modify goals.
2. Staff is suggesting a change to one of the Council goals. Staff is
recommending that the word “Evaluate” the Quality of the Experience be
changed to “Elevate” the Quality of the Experience.
1/21/2014
DRAFT
Grow a vibrant and diverse economy that
keeps us at the forefront of our resort
competitors for the long-term with
continued opportunities for private and
public investment and philanthropy.
– Long-term strategic plan to enhance
competitiveness of TOV
– Economic diversity strategy
– Air service expansion leadership
– TOV endowment fund
Expand upon our community
infrastructure as the foundation of our
resort’s success with particular emphasis
on an abundance of recreational, cultural
and educational opportunities while
building capacity for future leaders.
– Balanced community composition
– Practical housing policy
– Red Sandstone Elementary School strategy
– Residential remodel incentives
– Future leadership program
Deliver on the promise, “Vail like nothing on earth,”
in everything we do.
– Excellent municipal
services
– Convenient and efficient
parking and transportation
– Appropriately-sized
environmental programs
– Effective marketing initiatives
– Cutting-edge technology
competitiveness
– World-class
recreational amenities
– I-70 impact mitigation
improVE Economic Vitality
Grow a balancED community
continually ElE VatE tHE Quality
of tHE ExpEriEncE
tHE prEmiEr
intErnational
mountain rEsort
community
2014
arE as of focus
Vail town council
our Vision
To be the Premier International
Mountain Resort Community!
our mission
Grow a vibrant, diverse
economy and community,
providing our citizens and
guests with exceptional
services and an abundance
of recreational, cultural and
educational opportunities.
1/21/2014
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1/21/2014
Town of Vail Council
Operating Agreements
• Respectfully disagree.
• Vnce a majority decision has been reached, don't relitigate.
• Keep it about the topic, don't make it personal.
• Listen first, drive for common ground.
• Healthy conflict is encouraged and embraced.
• Articulate the basis for your position.
• Use consensus to better understand.
• Respond within 24 hours.
• Staff time requires Rule of 4.
2
1/21/2014
Town of Vail Key Goals
• Improve Economic Vitality
• Grow a Balanced Community
• Continually Evaluate the Quality of the
Experience
3
1/21/2014
Improve Economic Vitality
Initiatives
1. Develop a long-term strategic plan to enhance the
competitiveness of TOV
• Execute a competitive assessment (consider JV with Vail Resorts)
• Review tax strategy
• Embrace an International focus in our destination strategy_
2. Develop an economic diversity strategy.
• Drive destination orthopedics
• Strengthen ties with small businesses
• Review health & wellness as an economic driver
• Improve the regulatory environment for doing business in Vail.
3. Provide leadership to expand air service.
4. Develop and promote a TOV Endowment Fund.
• Create 501 c3 for appropriate facilities
TOV Council Goal Setting Session 4
1/21/2014
Grow a Balanced Community
Initiatives
1. Define a balanced community composition.
• Explore amenities that will influence families to live in
Vail.
• Extend our perspective to include Eagle Valley.
• Encourage Eagle County residents to utilize Vail.
2. Define a practical housing policy.
• First phase of Chamonix under construction.
3. Develop a plan with the school district for RSES.
4. Improve regulatory environment for home
improvement.
5. Design a future leadership program.
TOV Council Goal Setti ng Sess ion 5
1/21/2014
Continually Elevate the Quality of the Experience
Initiatives
1. Continue to provide excellent municipal services.
2. Improve the quality/convenience of parking and
transportation.
• Focus groups/citizen and non user survey
• Park & Ride
• Regional transportation
3. Focus on environmental programs appropriate for our size.
• Gore Creek
4. Increase the effectiveness of marketing initiatives.
• Review the charter of the VLMD to increase its effectiveness.
5. Implement cutting-edge technology to ensure
competitiveness.
6. Encourage recreational Partner's amenities are
commensurate with world-class resort status.
7. Review mitigatt ru1:oSrts;aw 9J~~tQ i ,~duce the impact of 1-70. 6
1/21/2014
Priorities
1. Housing Policy -I I I I
2. Chamonix -II
3. Environmental programs (gore creek) -I I I I
4. Improve quality of parking -I I I
5. Long-term strategy to enhance competitiveness -I I
6. Regulatory environment for home improvement-I
7. Health & Wellness as an economic driver -I
8. Increase effectiveness of marketing -I
9. Economic Diversity Strategy -I
10. RSES-I
11. Community composition -I
12. Balanced community -I
13. Increase effectiveness of VLMC
14. Expand perspective to include Eagle County
15. Expand Air
TOV Council Goal Setting Session 7
1/21/2014
To: Town Council
From: Stan Zemler
Date: January 21, 2014
Subject: 2014 TOV Projects
I. High Priority
1. Adopt and implement Town Council Work plan
2. Prepare for 2015 Championships
3. Develop and Implement plan for Gore Creek Stream Health
4. Revisit affordable housing goal
5. Redevelopment of Timber Ridge East
6. Operation and management of western half of Timber Ridge
7. Complete Ford Park construction on time on budget
8. Organize and begin planning I-70 underpass
9. Frontage road improvements, including medians and CDOT repaving
10. Early focus on 2015 budget planning
11. Develop of procedure’s manual for bidding TOV projects
12. Remodel Golf Club House/complete relocation of 18th green/install new netting
II. TOV Projects/Programs
1. Lionhead parking entry
2. Install updated parking structure management system
3. Continue implementation of new way finding system
4. Complete cellular/wifi installation
5. Complete Village Character Study
6. Develop and implement plan for Booth Creek Park
7. Update Chamonix market study
8. Update TOV website
9. Schedule joint meetings, VRD, Housing Authority and PEC
10. Continued focus on Emergency preparedness, including wild land fire
11. Conduct Citizen Survey
12. Review loading and delivery strategy
13. Implement two Town Council peer city visits
14. Continue focus on guest services/net promoter scores
15. Improved commercial and residential recycling practices
16. VVMC master plan
17. Determine future of new town hall
18. Develop community leadership program
19. Renewed focus on TOV staff/leadership development
1/21/2014
Town of Vail Page 2
20. Parking VR 4.3 million…what’s next?
21. Implement new community development software
22. Continue implementing fire mitigation strategies
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: I-70 Vail Underpass Project Update
PRESENTER(S): Tom Kassmel
ACTION REQUESTED OF COUNCIL: Listen to the project update, provide feedback, and
solicit additional public comment.
BACKGROUND: The I-70 Vail Underpass is a proposed new multimodal pedestrian and
vehicular connection that is midway between Main Vail and West Vail exits, passing under I-
70. This underpass has been identified in the Vail Transportation Master Plan and the CDOT I-
70 Programmatic Environmental Impact Statement (PEIS) as a critical link between the North
and South Frontage Road. The Town and CDOT have recently entered into a Letter of
Commitment to jointly fund the design and construction of this project with an expected
completion date of December of 2017. CDOT, the Town of Vail, and the selected design
consultant, Felsburg, Holt & Ullevig (FHU), have recently begun the design process and will
provide and update to Town Council on the design process, progress and summary of the
public input received.
STAFF RECOMMENDATION: Listen to the project update, provide feedback, and solicit
additional public comment.
ATTACHMENTS:
I-70 Vail Underpass Memo
I-70 Vail Underpass Presentation
1/21/2014
To: Town Council
From: Public Works Department
Date: 1-21-14
Subject: I-70 Vail Underpass Project Update
I. BACKGROUND
The I-70 Vail Underpass is a proposed new multimodal pedestrian and vehicular
connection that is midway between Main Vail and West Vail exits, passing under I-70.
This underpass has been identified in the Vail Transportation Master Plan and the
CDOT I-70 Programmatic Environmental Impact Statement (PEIS) as a critical link
between the North and South Frontage Road. The Town and CDOT have recently
entered into a Letter of Commitment to jointly fund the design and construction of this
project with an expected completion date of December of 2017. CDOT, the Town of
Vail, and the selected design consultant, Felsburg, Holt & Ullevig (FHU), have recently
begun the design process and will provide and update to Town Council on the design
process, progress and summary of the public input received.
II. RECOMMENDED ACTION
Listen to the project update, provide feedback, and solicit additional public comment.
III. ATTACHMENTS
I-70 Vail Underpass Project Update Presentation
1/21/2014
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Resolution No. 3, Series of 2014 Timber Ridge
PRESENTER(S): George Ruther
ACTION REQUESTED OF COUNCIL: Approve, Approve with Conditions or Deny Resolution
No. 3, Series of 2014.
STAFF RECOMMENDATION: Staff recommends approval of Resolution No. 3, Series of
2014, as read.
ATTACHMENTS:
Resolution No. 3, Series of 2014
1/21/2014
1
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TIMBER RIDGE TO THE TOWN OF VAIL 0121.DOCX
RESOLUTION NO. 3
SERIES OF 2014
A RESOLUTION APPROVING THE TRANSFER OF OWNERSHIP OF
THE TIMBER RIDGE PROPERTY FROM THE TIMBER RIDGE
AFFORDABLE HOUSING CORPORATION TO THE TOWN OF VAIL
WHEREAS, the Town of Vail is planning a redevelopment project for Timber
Ridge;
WHEREAS, to accommodate the redevelopment project, the Timber Ridge
Affordable Housing Corporation wishes to transfer the ownership of Timber Ridge to the
Town of Vail by the attached Quitclaim Deed;
WHEREAS, the Timber Ridge property is more particularly described in Exhibit A
to the attached Quitclaim Deed; and
WHEREAS, the Town Council wishes to authorize the Town Manager to execute
all documents necessary for the Town of Vail to accept the transfer of ownership of the
Timber Ridge property from the Timber Ridge Affordable Housing Corporation.
NOW, THEREFORE, BE IT ORDAINED BY THE TOWN COUNCIL OF THE
TOWN OF VAIL, COLORADO, THAT:
Section 1. The Town Council hereby finds that it is in the best interest of the
public health, safety and welfare for the Town of Vail to accept ownership of the Timber
Ridge property, more particularly described in Exhibit A to the attached Quitclaim Deed.
Section 2. The Town Council hereby authorizes the Town Manager to execute
all documents necessary to accomplish the transfer of ownership of the Timber Ridge
property from the Timber Ridge Affordable Housing Corporation to the Town of Vail.
INTRODUCED, PASSED AND ADOPTED this 21st day of January, 2014.
_______________________________
Andy P. Daly, Mayor
ATTEST:
_____________________________
Tammy Nagel, Acting Town Clerk
1/21/2014
2
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TIMBER RIDGE TO THE TOWN OF VAIL 0121.DOCX
QUITCLAIM DEED
THIS QUITCLAIM DEED is made this ____ day of ___________, 2014, between
the TIMBER RIDGE AFFORDABLE HOUSING CORPORATION, a Colorado non-profit
corporation ("Grantor") whose legal address is 75 South Frontage Road, Vail, Colorado
81657 and the TOWN OF VAIL, COLORADO, a Colorado municipal corporation
("Grantee"), whose legal address is 75 South Frontage Road, Vail, Colorado 81657.
WITNESS, that the Grantor, for and in consideration of the sum of Ten and
No/100ths Dollars ($10.00) and other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, by these presents does remise, release,
sell and QUITCLAIM unto the Grantee, and the Grantee's successors and assigns
forever, all right, title, interest, claim and demand that Grantor has in and to the
following real property together with any fixtures and improvements thereon, if any, lying
in the County of Eagle, Colorado and state of Colorado, described as follows:
See Exhibit A
TO HAVE AND TO HOLD the same, together with all and singular the
appurtenances and privileges thereunto belonging, or in anywise thereunto
appertaining, and all the estate, right, title, interest and claim, whatsoever, of the
Grantor, either in law or in equity, to the only proper use, benefit and behalf of the
Grantee, and the Grantee’s heirs and assigns forever.
IN WITNESS WHEREOF, Grantor has executed this Quitclaim Deed on the date
set forth above. TIMBER RIDGE AFFORDABLE HOUSING CORPORATION By: ___________________________________
Its: ___________________________________
STATE OF _______________________ )
) ss:
COUNTY OF ______________________ )
The foregoing instrument was acknowledged before me ____ day of
___________, 2014, by _________________, as ____________________ of the
Timber Ridge Affordable Housing Corporation, a Colorado non-profit corporation.
My commission expires: _______________
Notary Public
1/21/2014
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Exhibit A
Parcel A: Lion’s Ridge Subdivision, Block C, Lots 1, 2, 3, 4, 5 according to the plat
recorded June 8, 1973 in Book 229 at Page 458, County of Eagle, State of Colorado,
and
Parcel B: All rights, title and interest to an Easement in the following described property:
That property described in an Encroachment Easement Agreement filed for record
January 30, 1980 in Book 298 at Page 22, more particularly described as follows: A part
of Lot 6, Resubdivision of Block C Lion’s Ridge Subdivision, Eagle County, Colorado, a
subdivision recorded in the Office of the Eagle County, Colorado Clerk and Recorder:
Said part being more particularly described as follows:
Beginning at a point on the westerly line of said Lot 6 whence the southwest corner of
said Lot 6 bears S 370 09’ 31” E 40.54 feet;
Thence N 370 09’ 31” W on said westerly line 103.01 feet;
Thence departing said westerly line N 410 23’ 21” E 7.25 feet;
Thence S 480 36’ 39” E 53.16 feet;
Thence S 410 23’ 21” W 4.90 feet;
Thence S 480 36’ 39” E 47.80 feet;
Thence S 410 23’ 21” W 22.80 feet To The Point Of Beginning.
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: First reading of Ordinance No. 4, Series of 2014, and ordinance creating the
Timber Ridge Enterprise Fund of the Town of Vail, Colorado; and making budget adjustments
to the Timber Ridge Enterprise Fund of the 2014 budget for the Town of Vail, Colorado; and
authorizing the said adjustments as set forth herein; and setting for details in regard thereto.
PRESENTER(S): Judy Camp
ACTION REQUESTED OF COUNCIL: Approve Ordinance No. 4, Series of 2014 to
incorporate Timber Ridge into the Town of Vail 2014 budget.
BACKGROUND: Earlier this evening, the Town Council will hear a resolution to transfer
ownership of the Timber Ridge Apartments to the Town of Vail from the Timber Ridge
Affordable Housing Corporation. Ordinance No. 4 supplements the Town's 2014 budget to
include the operations of the Timber Ridge project. The budget presented in Ordinance No. 4
is the same budget previously approved by the Timber Ridge Affordable Housing Corporation
as the owner of the property before the transfer. This 12-month budget provides for
operating entire complex. Adjustments will be made in future budget amendments as
redevelopment plans unfold.
STAFF RECOMMENDATION: Staff recommends approval of Ordinance No. 4 upon first
reading.
ATTACHMENTS:
Ordinance No. 4, Series 2014
Fund Statement
1/21/2014
Ordinance No. 4, Series of 2014
ORDINANCE NO. 4
SERIES OF 2014
AN ORDINANCE CREATING THE TIMBER RIDGE ENTERPRISE FUND OF THE TOWN OF
VAIL, COLORADO; AND MAKING BUDGET ADJUSTMENTS TO THE TIMBER RIDGE
ENTERPRISE FUND OF THE 2014 BUDGET FOR THE TOWN OF VAIL, COLORADO; AND
AUTHORIZING THE SAID ADJUSTMENTS AS SET FORTH HEREIN; AND SETTING FORTH
DETAILS IN REGARD THERETO.
WHEREAS, contingencies have arisen during the fiscal year 2014 which could not have
been reasonably foreseen or anticipated by the Town Council at the time it enacted Ordinance No.
15, Series of 2013, adopting the 2014 Budget and Financial Plan for the Town of Vail, Colorado;
and,
WHEREAS, the Town Manager has certified to the Town Council that sufficient funds are
available to discharge the appropriations referred to herein, not otherwise reflected in the Budget, in
accordance with Section 9.10(a) of the Charter of the Town of Vail; and,
WHEREAS, in order to accomplish the foregoing, the Town Council finds that it should make
certain budget adjustments as set forth herein.
NOW, THEREFORE, BE IT ORDAINED, BY THE TOWN COUNCIL OF THE TOWN OF
VAIL, COLORADO that:
1. Pursuant to Section 9.10(a) of the Charter of the Town of Vail, Colorado, the Town
Council hereby makes the following budget adjustments for the 2013 Budget and Financial Plan for
the Town of Vail, Colorado, and authorizes the following budget adjustments:
Timber Ridge Enterprise Fund $ 1,406,039
2. If any part, section, subsection, sentence, clause or phrase of this ordinance is for any
reason held to be invalid, such decision shall not affect the validity of the remaining portions of this
ordinance; and the Town Council hereby declares it would have passed this ordinance, and each
part, section, subsection, sentence, clause or phrase thereof, regardless of the fact that any one or
more parts, sections, subsections, sentences, clauses or phrases be declared invalid.
3. The Town Council hereby finds, determines, and declares that this ordinance is
necessary and proper for the health, safety, and welfare of the Town of Vail and the inhabitants
thereof.
4. The repeal or the repeal and reenactment of any provision of the Municipal Code of
1/21/2014
Ordinance No. 4, Series of 2014
the Town of Vail as provided in this ordinance shall not affect any right which has accrued, any duty
imposed, any violation that occurred prior to the effective date hereof, any prosecution commenced,
nor any other action or proceedings as commenced under or by virtue of the provision repealed or
repealed and reenacted. The repeal of any provision hereby shall not revive any provision or any
ordinance previously repealed or superseded unless expressly stated herein.
5. All bylaws, orders, resolutions, and ordinances, or parts thereof, inconsistent herewith
are repealed to the extent only of such inconsistency. This repealer shall not be construed to revise
any bylaw, order, resolution, or ordinance, or part thereof, theretofore repealed.
INTRODUCED, READ, APPROVED, AND ORDERED PUBLISHED ONCE IN FULL ON
FIRST READING this 21st day of January, 2014, and a public hearing shall be held on this
Ordinance on the 4th day of February, 2014, at 6:00 pm at the regular meeting of the Town Council
of the Town of Vail, Colorado, in the Municipal Building of the town.
_______________________________
Andrew P. Daly, Mayor
ATTEST:
___________________________
Tammy Nagel, Acting Town Clerk
1/21/2014
2014
Proposed
Amended
Revenue
Rental Income 1,848,871$
Other Income 14,774
Earnings on Investments 2,760
Total Revenue 1,866,405
Expenditures
Operating, Maintenance & Contracts 762,175
Capital Outlay 154,150
Total Expenditures 916,325
Revenue Over (Under) Expenditures Before Financing 950,080
Financing Sources and Uses
Loan Principal Repayment to Capital Projects Fund (345,966)
Interest Payment to Capital Projects Fund (143,748)
Revenue Over (Under) Expenditures after Financing 460,366
Beginning Fund Balance 1,436,298
Ending Fund Balance 2,357,030$
TOWN OF VAIL 2014 BUDGET
SUMMARY OF REVENUE, EXPENDITURES, AND CHANGES IN FUND BALANCE
TIMBER RIDGE ENTERPRISE FUND
Note: This is a 12-month budget as adopted originally by the TRAHC Board on November 5, 2013 and
assumes operation of the entire property for a full year.
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Second reading of Ordinance No. 1, Series of 2014 An Ordinance Extending
the Temporary Ban on Marijuana Establishments on the Town, Pursuant to the Newly Enacted
Section 16 of Article XVIII of the Colorado Constitution (Amendment 64)
PRESENTER(S): Kendra Carberry
ACTION REQUESTED OF COUNCIL: Approve, approve with amendments or deny
Ordinance No. 1, Series of 2014 upon second reading.
BACKGROUND: Colorado voters recently passed Amendment 64, which amended Article
XVIII of the Colorado Constitution by the addition of a new section regarding the personal use
and regulation of marijuana. Pursuant to Article XVIII, § 16(5)(f) of the Colorado Constitution,
the Town may "prohibit the operation of marijuana cultivation facilities, marijuana product
manufacturing facilities, marijuana testing facilities, or retail marijuana stores through the
enactment of an ordinance".The Town Council (the “Council”) requested that Town staff study
the effects of such marijuana establishments, considering the Town's existing land use
regulations and master plan, and thereafter provide information to the Council as to whether
such uses should be permitted at any location in the Town. The Council had adopted a
temporary ban until January 21, 2014. Town staff needs additional time to gather information,
to review the state statutes and forthcoming regulations, and to study the impacts of marijuana
establishments and the zone districts in which they should be permitted, if at all. During such
time, the Council wishes to extend the temporary ban on the location or operation of marijuana
establishments in the Town until July 31, 2014.
STAFF RECOMMENDATION: Approve, approve with amendments or deny Ordinance No.
1, Series of 2014 upon second reading.
ATTACHMENTS:
Ordinance No. 1, Series of 2014
1/21/2014
Ordinance No 1, Series of 2014 1
ORDINANCE NO. 1
SERIES 2014
AN ORDINANCE EXTENDING THE TEMPORARY BAN ON
MARIJUANA ESTABLISHMENTS IN THE TOWN, PURSUANT TO THE
NEWLY ENACTED SECTION 16 OF ARTICLE XVIII OF THE
COLORADO CONSTITUTION (AMENDMENT 64)
WHEREAS, the Town of Vail, in the County of Eagle and State of Colorado (the
"Town"), is a home rule municipal corporation duly organized and existing under the
laws of the State of Colorado and the Vail Town Charter;
WHEREAS, the members of the Town Council of the Town (the "Council") have
been duly elected and qualified;
WHEREAS, Colorado voters recently passed Amendment 64, which amended
Article XVIII of the Colorado Constitution by the addition of a new section regarding the
personal use and regulation of marijuana;
WHEREAS, pursuant to Article XVIII, § 16(5)(f) of the Colorado Constitution, the
Town may "prohibit the operation of marijuana cultivation facilities, marijuana product
manufacturing facilities, marijuana testing facilities, or retail marijuana stores through
the enactment of an ordinance";
WHEREAS, it is the desire of the Council that Town staff study the effects of
such marijuana establishments, considering the Town's existing land use regulations
and master plan, and thereafter provide information to the Council as to whether such
uses should be permitted at any location in the Town;
WHEREAS, previously, the Town Council had adopted a temporary ban until
January 21, 2014;
WHEREAS, Town staff needs additional time to gather information, to review the
state statutes and regulations, and to study the impacts of marijuana establishments
and the zone districts in which they should be permitted, if at all; and
WHEREAS, during such time, the Council finds and determines that it is the best
interest of the public health, safety and welfare for the Town to extend the temporary
ban on the location or operation of marijuana establishments in the Town until July 31,
2014.
NOW, THEREFORE, BE IT ORDAINED BY THE TOWN COUNCIL OF THE
TOWN OF VAIL, COLORADO, THAT:
Section 1. It is unlawful for any person to operate, cause to be operated, or
permit to be operated in the Town a marijuana establishment, and marijuana
establishments are hereby prohibited at any location in the Town. The Town shall not
1/21/2014
Ordinance No 1, Series of 2014 2
accept or process any applications for the operation of marijuana establishments in the
Town.
Section 2. For purposes of this ordinance, the following terms shall have the
following meanings:
a. "Marijuana" means all parts of the plant of the genus cannabis
whether growing or not, the seeds thereof, the resin extracted from any part of
the plant, and every compound, manufacture, salt, derivative, mixture, or
preparation of the plant, its seeds, or its resin, including marijuana concentrate,
but excluding industrial hemp, fiber produced from the stalks, oil, or cake made
from the seeds of the plant, sterilized seed of the plant which is incapable of
germination, or the weight of any other ingredient combined with marijuana to
prepare topical or oral administrations, food, drink, or other product.
b. "Marijuana establishment" means and includes a marijuana
cultivation facility, a marijuana testing facility, a marijuana product manufacturing
facility, a retail marijuana store and a marijuana club.
c. "Marijuana cultivation facility" means a facility licensed to cultivate,
prepare, and package marijuana and sell marijuana to retail marijuana stores, to
marijuana product manufacturing facilities, and to other marijuana cultivation
facilities, but not to consumers.
d. "Marijuana testing facility" means a facility licensed to analyze and
certify the safety and potency of marijuana.
e. "Marijuana product manufacturing facility" means a facility licensed
to purchase marijuana; manufacture, prepare and package marijuana products;
and sell marijuana and marijuana products to other marijuana product
manufacturing facilities and to retail marijuana stores, but not to consumers.
f. "Retail marijuana store" means a facility licensed to purchase
marijuana from marijuana cultivation facilities or marijuana and marijuana
products from marijuana product manufacturing facilities, or to sell marijuana or
marijuana products to consumers.
g. "Marijuana club" means a place not used for residential purposes
where individuals gather to consume or grow marijuana, regardless of whether
such place calls itself private or public or charges an admission or membership
fee.
Section 3. This ordinance is intended to be temporary in nature, and as such,
this ordinance shall be in effect until July 31, 2014 unless earlier repealed.
Section 4. If any part, section, subsection, sentence, clause or phrase of this
ordinance is for any reason held to be invalid, such decision shall not effect the validity
of the remaining portions of this ordinance; and the Council hereby declares it would
1/21/2014
Ordinance No 1, Series of 2014 3
have passed this ordinance, and each part, section, subsection, sentence, clause or
phrase thereof, regardless of the fact that any one or more parts, sections, subsections,
sentences, clauses or phrases be declared invalid.
Section 5. The Council hereby finds, determines and declares that this
ordinance is necessary and proper for the health, safety and welfare of the Town and
the inhabitants thereof.
Section 6. All bylaws, orders, resolutions and ordinances, or parts thereof,
inconsistent herewith are repealed to the extent only of such inconsistency. This
repealer shall not be construed to revise any bylaw, order, resolution or ordinance, or
part thereof, theretofore repealed.
INTRODUCED, READ ON FIRST READING, APPROVED, AND ORDERED
PUBLISHED ONCE IN FULL ON FIRST READING this 7th day of January, 2014 and a
public hearing for second reading of this Ordinance set for the 21st day of January,
2014, in the Council Chambers of the Vail Municipal Building, Vail, Colorado.
_____________________________
Andrew P. Daly, Mayor
ATTEST:
____________________________
Tammy Nagel, Acting Town Clerk
READ AND APPROVED ON SECOND READING AND ORDERED PUBLISHED
this 21st day of January, 2014.
_____________________________
Andrew P. Daly, Mayor
ATTEST:
____________________________
Tammy Nagel, Acting Town Clerk
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Second reading of Ordinance No. 2, Series of 2014 An Ordinance Repealing
Section 1-4-1.C of the Vail Town Code and Enacting a New Section 1-4-4 of the Vail Town
Code, Concerning Restitution in Municipal Court
PRESENTER(S): Kendra Carberry
ACTION REQUESTED OF COUNCIL: Approve, approve with amendments or deny
Ordinance No. 2, Series of 2014 on second reading.
BACKGROUND: Pursuant to its police powers and authority as a home rule municipality to
define the jurisdiction of its municipal court under Article XX, § 6(c) of the Colorado
Constitution, the Town may order restitution in conjunction with misdemeanors and petty
offenses. The Town does not currently have a restitution ordinance.
STAFF RECOMMENDATION: Approve, approve with amendments or deny Ordinance No.
2, Series of 2014 on second reading.
ATTACHMENTS:
Ordinance No. 2, Series of 2014
1/21/2014
ORDIACE O 2 SERIES OF 2014 1
ORDINANCE NO. 2
SERIES 2014
AN ORDINANCE REPEALING SECTION 1-4-1.C OF THE VAIL TOWN
CODE AND ENACTING A NEW SECTION 1-4-4 OF THE VAIL TOWN
CODE, CONCERNING RESTITUTION IN MUNICIPAL COURT
WHEREAS, the Town of Vail, in the County of Eagle and State of Colorado (the
"Town"), is a home rule municipal corporation duly organized and existing under the
laws of the State of Colorado and the Vail Town Charter;
WHEREAS, the members of the Town Council of the Town have been duly
elected and qualified;
WHEREAS, pursuant to its police powers and authority as a home rule
municipality to define the jurisdiction of its municipal court under Article XX, § 6(c) of the
Colorado Constitution, the Town may order restitution in conjunction with misdemeanors
and petty offenses;
WHEREAS, the Town Council finds and declares that crime victims endure
undue suffering and hardship resulting from physical injury, emotional and psychological
injury and loss of property; that persons found guilty of causing such suffering and
hardship should be obligated to make full restitution to those harmed by their
misconduct; that restitution is a mechanism for the rehabilitation of offenders and a
deterrent to future criminality; and that an effective criminal justice system requires
timely restitution to victims and their families to lessen the financial burdens inflicted
upon them, to compensate them for their suffering and hardship, and to preserve the
individual dignity of victims; and
WHEREAS, the Town Council desires to amend the Vail Town Code to ensure
that restitution is properly and timely collected for victims of municipal offenses.
NOW, THEREFORE, BE IT ORDAINED BY THE TOWN COUNCIL OF THE
TOWN OF VAIL, COLORADO, THAT:
Section 1. Subsection 1-4-1.C of the Vail Town Code is hereby repealed in its
entirety.
Section 2. Chapter 4 of Title 1 of the Vail Town Code is hereby amended by
the addition of the following new Section 1-4-4:
1-4-4: RESTITUTION:
A. The purpose of this Section is to provide for and collect full
restitution for victims of those municipal ordinance offenses that are under
the jurisdiction of the Town's municipal court in the most expeditious
manner. It is the intent of the Town Council that restitution be timely
1/21/2014
ORDIACE O 2 SERIES OF 2014 2
ordered, collected, and disbursed to victims, and this Section shall be
liberally construed to accomplish such intent.
B. For purposes of this Section, the following terms shall have the
following meanings:
CONVICTION: A guilty verdict, a plea of guilty or nolo contendere
that is accepted by the municipal court, and a deferred judgment
and sentence which has not been successfully completed, for any
violation of this Code.
PROXIMATELY CAUSED: A cause which in the natural and
probable sequence produced the claimed injury and without which
the claimed injury would not have been sustained.
RESTITUTION: A pecuniary loss suffered by a victim and
proximately caused by a defendant's conduct, including without
limitation: all out of pocket expenses, interest, loss of use of
money, anticipated future expenses, rewards paid by victims,
money advanced by law enforcement agencies, extraordinary
public and private investigative costs, money advanced by a
governmental agency for a service animal, adjustment expenses,
overtime wages for peace officers or other government employees,
operating expenses for equipment such as protective clothing,
costs to remove, clean up, or remediate a place used to
manufacture or attempt to manufacture a controlled substance or
which contains a controlled substance or which contains chemicals;
costs to store, preserve, or test evidence of a controlled substance
violation; and costs incurred to sell and provide for the care of and
provision for an animal disposed of under any applicable animal
cruelty law. "Restitution" does not include damages for physical or
mental pain and suffering, loss of consortium, loss of enjoyment of
life, loss of future earnings, or punitive damages.
VICTIM: A person aggrieved by the conduct of an offender,
including without limitation: a person against whom a violation of
this Code has been perpetrated or attempted; a person harmed by
an offender's conduct in the course of a scheme, conspiracy, or
pattern of criminal activity; a person, including an insurer, who has
suffered losses because of a contractual relationship with a victim;
a victim compensation board that has paid a victim compensation
claim; and if any victim is deceased or incapacitated, the victim's
spouse, parent, legal guardian, natural or adopted child, child living
with the victim, sibling, grandparent, significant other, or other
lawful representative. "Victim" shall not include a person who is
accountable for the crime or a crime arising from the same conduct,
criminal episode, or plan. Any victim under the age of eighteen (18)
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ORDIACE O 2 SERIES OF 2014 3
is considered incapacitated, unless that person is legally
emancipated or the court orders otherwise.
C. Every order of conviction shall include one or more of the following:
1. An order of a specific amount of restitution to be paid by the
defendant;
2. An order that the defendant is obligated to pay restitution,
but that the specific amount of restitution shall be determined within
ninety one (91) days following the order of conviction, unless good
cause is shown for extending such time period; or
3. A specific finding that no victim suffered a pecuniary loss
and therefore no order for restitution is being ordered.
D. All restitution shall be paid to the Town, which shall distribute the
restitution to the victim(s).
E. The municipal court shall base its order for restitution on
information presented by the prosecuting attorney, who shall compile such
information through victim impact statements or other means to determine
the amount of restitution and the identities of the victims. The municipal
court may not order restitution without a hearing at which the prosecution
must prove the amount of the victim's loss and its causal link to the
defendant's conduct by a preponderance of the evidence, and at which the
defendant may contest those matters.
F. An order for restitution may be increased if additional victims or
additional losses not known to the judge or the prosecuting attorney at the
time the restitution order was entered are later discovered and the final
amount of restitution due has not been set by the court; and decreased
with the consent of the prosecuting attorney and the victim(s) to whom the
restitution is owed or if the defendant has otherwise compensated the
victim(s) for the pecuniary losses suffered.
G. If more than one defendant owes restitution to the same victim for
the same loss, the restitution order shall be a joint and several obligation
of the defendants.
H. Any amount paid to a victim under an order of restitution shall be
set off against any amount later recovered as compensatory damages by
such victim in a civil proceeding.
I. The municipal court shall order restitution concerning only the
portion of the victim's pecuniary loss for which the victim cannot be
compensated under a policy of insurance, self-insurance, an indemnity
agreement, or a risk management fund. The court, in determining the
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ORDIACE O 2 SERIES OF 2014 4
restitution amount, shall consider whether the defendant or the vehicle
driven by the defendant at the time of the offense was covered by: a
complying policy of insurance or certificate of self-insurance as required
by the laws of the state of Colorado; self-insurance; or any other insurance
or indemnity agreement that would indemnify the defendant for any
damages sustained by the victim. The municipal court may award a victim
restitution for a deductible amount under a policy of insurance.
J. A victim's confidential medical and mental health records in the
possession of the prosecuting attorney shall not be provided to the
defendant, but may be provided to the judge for an in camera review. To
obtain an in camera review of such records, a defendant must show:
1. That his or her request is not speculative; and
2. That an in camera review is warranted, because such
records may disprove all or part of the prosecuting attorney's
restitution request on the basis that the loss was not proximately
caused by the defendant's conduct, or that such records are
otherwise relevant to the allegations pending against the defendant.
Section 3. If any part, section, subsection, sentence, clause or phrase of this
ordinance is for any reason held to be invalid, such decision shall not effect the validity
of the remaining portions of this ordinance; and the Council hereby declares it would
have passed this ordinance, and each part, section, subsection, sentence, clause or
phrase thereof, regardless of the fact that any one or more parts, sections, subsections,
sentences, clauses or phrases be declared invalid.
Section 4. The Council hereby finds, determines and declares that this
ordinance is necessary and proper for the health, safety and welfare of the Town and
the inhabitants thereof.
Section 5. The amendment of any provision of the Town Code as provided in
this ordinance shall not affect any right which has accrued, any duty imposed, any
violation that occurred prior to the effective date hereof, any prosecution commenced,
nor any other action or proceeding as commenced under or by virtue of the provision
amended. The amendment of any provision hereby shall not revive any provision or
any ordinance previously repealed or superseded unless expressly stated herein.
Section 6. All bylaws, orders, resolutions and ordinances, or parts thereof,
inconsistent herewith are repealed to the extent only of such inconsistency. This
repealer shall not be construed to revise any bylaw, order, resolution or ordinance, or
part thereof, theretofore repealed.
1/21/2014
ORDIACE O 2 SERIES OF 2014 5
INTRODUCED, READ ON FIRST READING, APPROVED, AND ORDERED
PUBLISHED ONCE IN FULL ON FIRST READING this 7th day of January, 2014 and a
public hearing for second reading of this Ordinance set for the 21st day of January,
2014, in the Council Chambers of the Vail Municipal Building, Vail, Colorado.
_____________________________
Andrew P. Daly, Mayor
ATTEST:
____________________________
Tammy Nagel, Acting Town Clerk
READ AND APPROVED ON SECOND READING AND ORDERED PUBLISHED
this 21st day of January, 2014.
_____________________________
Andrew P. Daly, Mayor
ATTEST:
____________________________
Tammy Nagel, Acting Town Clerk
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Second reading of Ordinance No. 3, Series of 2014 An Ordinance Amending
Section 6-3B-2 of the Vail Town Code Regarding the Jurisdictional Limit of Larceny Offenses
in the Town
PRESENTER(S): Kendra Carberry
ACTION REQUESTED OF COUNCIL: Approve, approve with amendments or deny
Ordinance No. 3, Series of 2014 on second reading.
BACKGROUND: Traditionally, municipal authority for prosecution of theft crimes has been
concurrent with state prosecution of class 1 misdemeanors. The state recently changed the
jurisdictional limit of theft crimes from $1,000 to $2,000.
STAFF RECOMMENDATION: Approve, approve with amendments or deny Ordinance No.
3, Series of 2014 on second reading.
ATTACHMENTS:
Ordinance No. 3 Series of 2014
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ORDIACE O. 3, SERIES OF 2014 1
ORDINANCE NO. 3
SERIES 2014
AN ORDINANCE AMENDING SECTION 6-3B-2 OF THE VAIL TOWN
CODE REGARDING THE JURISDICTIONAL LIMIT OF LARCENY
OFFENSES IN THE TOWN
WHEREAS, the Town of Vail, in the County of Eagle and State of Colorado (the
"Town"), is a home rule municipal corporation duly organized and existing under the
laws of the State of Colorado and the Vail Town Charter;
WHEREAS, the members of the Town Council of the Town have been duly
elected and qualified;
WHEREAS, pursuant to its police powers and authority as a home rule
municipality to define the jurisdiction of its municipal court under Article XX, § 6(c) of the
Colorado Constitution, the Town may prosecute misdemeanors and petty offenses;
WHEREAS, traditionally, municipal authority for prosecution of theft crimes has
been concurrent with state prosecution of class 1 misdemeanors;
WHEREAS, the state recently changed the jurisdictional limit of theft crimes from
$1,000 to $2,000; and
WHEREAS, the Town Council desires to amend the Vail Town Code to raise the
jurisdictional limit in the definition of larceny from $1,000 to $2,000.
NOW, THEREFORE, BE IT ORDAINED BY THE TOWN COUNCIL OF THE
TOWN OF VAIL, COLORADO, THAT:
Section 1. Section 6-3B-2.A of the Vail Town Code is hereby amended as
follows:
A. Definitions:
LARCENY: To take or exercise control over property of another
having a value of less than two thousand dollars one thousand
dollars ($2,000.00 $1,000.00) without authorization or by threat or
deception; and
1. With the intention to deprive the owner permanently of the
use or benefit of such property; or
2. To knowingly use, conceal or abandon such property in a
manner so as to deprive the owner permanently of its use or
benefit; or
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ORDIACE O. 3, SERIES OF 2014 2
3. To knowingly demand any consideration for which one is not
legally entitled as a condition of restoring such property to the
owner.
Section 2. If any part, section, subsection, sentence, clause or phrase of this
ordinance is for any reason held to be invalid, such decision shall not effect the validity
of the remaining portions of this ordinance; and the Council hereby declares it would
have passed this ordinance, and each part, section, subsection, sentence, clause or
phrase thereof, regardless of the fact that any one or more parts, sections, subsections,
sentences, clauses or phrases be declared invalid.
Section 3. The Council hereby finds, determines and declares that this
ordinance is necessary and proper for the health, safety and welfare of the Town and
the inhabitants thereof.
Section 4. The amendment of any provision of the Town Code as provided in
this ordinance shall not affect any right which has accrued, any duty imposed, any
violation that occurred prior to the effective date hereof, any prosecution commenced,
nor any other action or proceeding as commenced under or by virtue of the provision
amended. The amendment of any provision hereby shall not revive any provision or
any ordinance previously repealed or superseded unless expressly stated herein.
Section 5. All bylaws, orders, resolutions and ordinances, or parts thereof,
inconsistent herewith are repealed to the extent only of such inconsistency. This
repealer shall not be construed to revise any bylaw, order, resolution or ordinance, or
part thereof, theretofore repealed.
INTRODUCED, READ ON FIRST READING, APPROVED, AND ORDERED
PUBLISHED ONCE IN FULL ON FIRST READING this 7th day of January, 2014 and a
public hearing for second reading of this Ordinance set for the 21stday of January, 2014,
in the Council Chambers of the Vail Municipal Building, Vail, Colorado.
_____________________________
Andrew P. Daly, Mayor
ATTEST:
____________________________
Tammy Nagel, Acting Town Clerk
READ AND APPROVED ON SECOND READING AND ORDERED PUBLISHED
this 21st day of January, 2013.
_____________________________
Andrew P. Daly, Mayor
ATTEST:
____________________________
Tammy Nagel, Acting Town Clerk
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Adjournment (8:25 p.m.)
1/21/2014