HomeMy WebLinkAbout2014-01-21 Agenda and Support Documentation Town Council Work SessionVAIL TOWN COUNCIL
WORK SESSION AGENDA
VAIL TOWN COUNCIL CHAMBERS
75 S. Frontage Road W.
Vail, CO 81657
2:00 P.M., JANUARY 21, 2014
NOTE: Times of items are approximate, subject to change, and cannot be relied
upon to determine at what time Council will consider an item.
Public comments on work session item may be solicited by the Town
Council.
1.
ITEM/TOPIC: DRB/PEC Update (10 min. )
PRESENTER(S): Warren Campbell
2.
ITEM/TOPIC: Eagle County Open Space Discussion. (30 min. )
PRESENTER(S): Toby Sprunk, Eagle County Open Space Coordinator
3.
ITEM/TOPIC: Eagle County Economic Development Plan (30 min. )
PRESENTER(S): Chris Romer, Vail Valley Partnership
BACKGROUND: Chris Romer will present the approved Eagle County Economic
Development Plan to the Town Council and the community.
4.
ITEM/TOPIC: Review of the Vail Village Welcome Center Remodel Project
(30 min.)
PRESENTER(S): Greg Hall and Henry Pratt
ACTION REQUESTED OF COUNCIL: The Town Council is asked to review the
presentation and provide direction regarding the schematic design option for the
Vail Village Welcome Center as the owner of the project prior to seeking out
additional public input and proceeding through the entitlement process.
Request Town Council provide input into a preferred General Contractor selection
process.
BACKGROUND: On May 7, 2013 of last year, staff and the Town of Vail’s guest
enhancement consultant Stantec/Comm Arts presented various program options
for the Vail Village Welcome Center. The Town Council direction was to develop a
project that remodeled the existing building and provide restrooms without
precluding further enhancements in the future. This direction included
enhancements to the inside to open up the space: as well as provide architectural
features to the north side of the building to further the guest experience and better
accentuate the building presence with the street. The Town of Vail has hired Henry
Pratt of GPSL Architects to provide the design for the remodeled space. The 2013
Town of Vail budget included $1.295 million in the Capital Projects Fund for a
remodel of this facility in anticipation of the World Alpine Ski Championships in 1/21/2014
2015.
STAFF RECOMMENDATION: Provide input regarding the design and project
approach. The staff recommends a competitive process to select a CM/GC for the
project.
5.
ITEM/TOPIC: Holy Cross Energy Grant Lighting Energy Reduction Project
(15 min)
PRESENTER(S): Greg Hall
ACTION REQUESTED OF COUNCIL: The Vail Town Council review the grant
and proposed project for energy use reductions and provide direction to staff to
proceed to work with Illuminex to develop a project to return to the council to
review and approve once the more detailed project scoping, analysis and pricing
are known and to supplement the budget up to $87,000 additional dollars from the
capital projects fund balance.
BACKGROUND: The Town of Vail’s adopted stated sustainability goal is to
reduce energy consumption and greenhouse gas emissions by 20% by 2020. The
town applied for and received approval for a grant up to $ 170,449 through the
Holy Cross Energy’s Think BIG Grant process this last December. The town
contacted Illuminex, a LED bulb supplier and retrofit specialty company to assist
with the Town’s application. With the assistance of Illuminex, the town identified
energy savings potential of up to 1,018,456 kilowatt hours per year as a Phase II
lighting project upgrade. This is equal to an additional 6% of the town’s overall
energy use goal reduction. The preliminary estimated total cost of the project is $
477,146. The estimated energy savings if all the lights identified were converted
would be $ 76,335,/year.
STAFF RECOMMENDATION: Staff recommends the Vail Town Council direct
staff to proceed to work with Illuminex to develop a project to return to the council
to review and approve once the more detailed project scoping, analysis and pricing
are known and to supplement the budget up to $87,000 additional dollars from the
capital projects fund balance.
6.
ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports
1) Election procedures discussion (15 min.)
7.
ITEM/TOPIC: Information Update:
1) Chamonix Master Plan Update;
2) Name recommendation for the new Lionshead Park;
3) November 2013 Vail Business Review;
4) January 2014 VEAC Meeting Minutes;
5) January 2014 CSE Meeting Minutes;
6) Alternative Fuels Analysis Memorandum; (5 min.)
8.
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b)(e)
- to receive legal advice on specific legal questions; and to determine
positions, develop a strategy and instruct negotiators, Regarding: update on
pending litigation. (15 min.)
PRESENTER(S): Kendra Carberry
9. ITEM/TOPIC: Adjournment (4:30 p.m.)
NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE
APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE) 1/21/2014
--------------------
THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK
SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD),
TUESDAY, FEBRUARY 4, 2014 IN THE VAIL TOWN COUNCIL
CHAMBERS
FUTURE AGENDA ITEMS:
Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.;
Information Updates Attachments: WS - 15 min.; Executive Session items:
30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min.
FUTURE AGENDA ITEMS:
Timber Ridge Transfer from TRAHC to TOV - ES - George - 2/4
Commercial Ski STorage Update - ES - George - 2/4
I70 Underpass CDOT IGA - ES - Tom - 2/4
CIRSA Council Training - WS - Matt - 2/4
2015 VVF Council Update - ES - 2/18
Vail Competitiveness Benchmarks Discussion and Next Steps - WS - 2/18
RRC Attendance Survey - WS - 30 min. - 2/18
Wall Street Call-Up - WS & ES - 2/18
Commercial Ski Storage Ordinance 1st reading - ES - 3/4
Commercial Ski Storage Ordinance 2nd reading - ES - 3/18
Clean Up Title 12 Ordinance - TBD
Plastic bags - TBD
Village Information Center - Greg - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD
Vail Valley Medical Center Master Plan Update - 60 min - ES - George -
TBD
EHU Housing Authority - TBD
2015 WAC construction restrictions discussion - 30 min - WS- George -
TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
Update on I-70 noise right lane use - TBD
CDOT/Simba Run Agreement - TBD
2015 Town-wide fulfillment - TBD
VLMD Term limits - TBD
Marijuana policy discussion - WS - Matt - TBD
ERWSD Waste Management Plan - TBD
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: DRB/PEC Update
PRESENTER(S): Warren Campbell
ATTACHMENTS:
January 13, 2014 PEC Meeting Results
January 15, 2015 DRB Meeting Results
1/21/2014
Page 1
PLANNING AND ENVIRONMENTAL COMMISSION
January 13, 2014 at 1:00pm
TOWN COUNCIL CHAMBERS / PUBLIC WELCOME
75 S. Frontage Road - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Michael Kurz Bill Pierce
Henry Pratt
Susan Bird
John Rediker
Luke Cartin
Pam Hopkins
Site Visit: 45 minutes
1. Casolar Del Norte - 1183 and 1191 Casolar Del Norte Drive
2. Vail Marriott Mountain Resort - 715 West Lionshead Circle
5 minutes
1. A report to the Planning and Environmental Commission on the administrator’s approval of an
amendment to an existing conditional use permit and its conditions of approval, pursuant to
Section 12-16-10, Amendment Procedures, Vail Town Code, to allow for the continued temporary
use of the tennis facility for conferences and conventions, located at 1300 Westhaven
Drive/Cascade Village (Special Development District No. 4, Cascade Village, Area A), and setting
forth details in regard thereto. (PEC130040)
Applicant: Vail Cascade Resort and Spa, represented by Don MacLachlan
Planner: Joe Batcheller
Joe Batcheller briefed the Commission on the nature of the CUP request and the administrative
approval thereof.
Commissioner Cartin asked if Community Development had received any feedback from
neighboring property owners. Joe Batcheller answered no.
Commissioner Rediker asked if any complaints had been filed since the previous CUP approval.
Joe Batcheller answered no.
There was no motion to call up the administrative approval.
20 minutes
2. A request for the review of a final plat, pursuant to Chapter 13-4, Minor Subdivisions, Vail Town
Code, to allow for the creation of Lots 2E and 2W, Block 1, Vail Lionshead Filing 2, located at 250
South Frontage Road West/Lot 2, Block 1, Vail Lionshead Filing 2, and setting forth details in
regard thereto. (PEC130043)
Applicant: HCT Development, LLC, represented by TJ Brink
Planner: George Ruther
ACTION: Approved
MOTION: Kurz SECOND: Rediker VOTE: 6-0-0
George Ruther gave a presentation per the staff memorandum.
Commissioner Kurz asked if rockfall hazard mitigation was needed. George Ruther answered no.
1/21/2014
Page 2
Commissioner Pratt asked if this would facilitate the sale of said property. George Ruther stated
that would eventually occur.
The applicant had nothing further to add.
There was no public comment.
The Commission had no further comment or questions.
20 minutes
3. A request for the review of a variance from Section 12-6D-8, Density Control, Vail Town Code,
pursuant to Chapter 12-17, Variances, Vail Town Code, to allow for two dwelling units on a
nonconforming lot, located at 302 Mill Creek Circle/Lot 7, Block 1, Vail Village Filing 1, and setting
forth details in regard thereto. (PEC130041)
Applicant: W illiams Family Trust, represented by Devlin Law Group
Planner: Warren Campbell
ACTION: Approved
MOTION: Kurz SECOND: Cartin VOTE: 3-1-2 (Rediker opposed, Hopkins and Bird
recused)
Commissioners Bird and Hopkins recused as they had conflicts of interest.
Jonathan Spence gave a presentation per the staff memorandum.
Commissioner Kurz asked George Ruther if Community Development is concerned that an
approval would grant a special privilege and how precedence might be set.
George Ruther stated that staff is satisfied if the PEC finds that there is no grant of special
privilege. This is a case by case review and barring no broad reaching statements within the
findings, there would be no precedence.
Dominic Mauriello gave a presentation, speaking to the criteria for approval. He suggests that an
additional finding be made stating the following:
“The variance allows this lot to be a conforming lot with respect to density/lot size and the
variance does not expire, and survives demolition and redevelopment of the property.”
Commissioner Kurz inquired as to staff’s agreement with the suggested additional finding which
would grant the variance in perpetuity should the existing structure be demolished?”
George Ruther stated that this request is somewhat unique. The subject at hand is a constraint
resulting from the lot, not the structure. Therefore Community Development is comfortable with
this finding so as not to create confusion in the future should the structure be demolished.
Commissioner Cartin inquired as to whether staff ever recommended a variance with a similar
finding extending conformity beyond the life of the structure. George Ruther explained that this
was not a typical scenario.
Jonathan Spence stated that the proposed finding would give clarity to what can occur on this lot
in the future.
Commissioner Kurz stated that this finding creates a unique approval, yielding to no possible
future precedence.
1/21/2014
Page 3
John Rediker stated his opposition because he felt that when zoning regulations change people
find themselves in similar situations that create hardships. Such an approval would create
precedence in his opinion.
15 minutes
4. A request for the review of a final plat, pursuant to Chapter 13-12, Exemption Plat Review
Procedures, Vail Town Code, to allow for the relocation of an existing platted building lot, located
at 1191 Casolar Del Norte Drive/Lot 5, Casolar Vail, and setting forth details in regard thereto.
(PEC130038)
Applicant: Todger Anderson, represented by Braun Associates
Planner: Warren Campbell
ACTION: Approved
MOTION: Kurz SECOND: Hopkins VOTE: 6-0-0
Commissioner Pratt explained that items 4 & 5 will be discussed together, but voted upon
separately.
Jonathan Spence gave a presentation per the staff memorandum.
Tom Braun gave a power point presentation.
Commissioner Kurz stated that the request was a good solution to a clear hardship.
Commissioner Rediker agreed there was a clear hardship.
The remaining Commissioners stated there agreement regarding a clear hardship.
There was no public comment.
15 minutes
5. A request for the review of a variance from Section 12-6E-8, Density Control, Vail Town Code,
pursuant to Chapter 12-17, Variances, Vail Town Code, to allow for an increase in dwelling units
per acre to facilitate the construction of two single-family residences, located at 1183 and 1191
Casolar Del Norte Drive/Lots 4 and 5, Casolar Vail, and setting forth details in regard thereto.
(PEC130010)
Applicant: Todger Anderson, represented by Braun Associates
Planner: Warren Campbell
ACTION: Approved
MOTION: Kurz SECOND: Hopkins VOTE: 6-0-0
This item was discussed in conjunction with Item 4 above.
30 minutes
6. A request for the review of a major exterior alteration, pursuant to Section 12-7H-7, Major
Exterior Alterations or Modifications, Vail Town Code, to allow for an addition to increase the
number of accommodation units, located at 715 West Lionshead Circle (Vail Marriott Mountain
Resort)/Lot 1, West Day Subdivision, and setting forth details in regard thereto. (PEC130042)
Applicant: Diamond Rock Hospitality Company, represented by GPSL Architects
Planner: Jonathan Spence
ACTION: Approved
MOTION: Cartin SECOND: Bird VOTE: 5-0-1 (Pratt Recused)
CONDITION(S):
1. This exterior alteration or modification approval is contingent upon the applicant
obtaining Town of Vail approval of the associated design review application.
1/21/2014
Page 4
2. The applicant shall mitigate the impact on employee housing of this development in
accordance with the provisions of Chapter 12-23, Commercial Linkage, Vail Town Code
prior to the issuance of any building permit.
3. A traffic mitigation fee of $6,500.00 per PM Peak Hour net increase of vehicular trips for
a total traffic mitigation fee of $6,500.00 x 9 = $58,500.00, shall be paid to the Town of
Vail by the applicant prior to issuance of any certificate of occupancy.
Commissioner Pratt recused himself due to a conflict of interest.
Luke Cartin explained he has no conflict of interest.
Jonathan Spence gave a presentation.
Susan Bird asked for clarification on the elevation drawings. Jonathan Spence walked
Commissioner Bird through the plans.
Commissioner Kurz opened up public comments.
Jeff Andrews, representing Vail Spa – “Will the roof height increase at all?” Jonathan Spence
answered no and explained why.
Jeff Andrews asked if the new northeast unit will expand the current roof form. Jonathan Spence
answered no.
Commissioner Kurz commented the need for this proposal. Luke Cartin agreed.
Jonathan Spence detailed the parking requirement and the existing number of spaces under
control of the Marriott
Michael Kurz asked when the fee-in lieu for commercial linkage was due. Jonathan Spence
explained at the time a building permit application is submitted.
7. A request for the review of a variance from Section 12-14-17, Setback from Watercourse, Vail
Town Code, pursuant to Chapter 12-17, Variances, Vail Town Code, to allow for the construction
of gross residential floor area within the prescribed setback, located at 1975 Placid Drive Unit
33/Lot 33, Vail Village West Filing 2, and setting forth details in regard thereto (PEC130025).
Applicant: Rosslyn May Valentine Residence Trust, represented by Richard Bolduc
Planner: Joe Batcheller
ACTION: Table to February 24, 2014
MOTION: Cartin SECOND: Rediker VOTE: 6-0-0
8. A request for the review of variances from Section 12-7D-9 Landscaping and Site Development,
Section 12-7D-10 Parking and Loading, Section 14-5-1, Minimum Standards and Section 14-5-2
Other Requirements, Vail Town Code, pursuant to Chapter 12-17, Variances, Vail Town Code, for
relief from the minimum landscape requirement, the parking space dimensional requirement, the
snow storage requirement and to allow parking in the front setback, to facilitate the construction of
a freestanding building with associated parking, circulation and landscape improvements, located
at 2171 North Frontage Road West (McDonald’s)/Lot 2B, Vail Das Schone Filing 3, and setting
forth details in regard thereto. (PEC130018)
Applicant: McDonald’s USA, LLC, represented by Robert Palmer
Planner: Jonathan Spence
ACTION: Table to March 10, 2014
1/21/2014
Page 5
MOTION: Cartin SECOND: Rediker VOTE: 6-0-0
9. A request for the review of a conditional use permit, pursuant to Section 12-7D-2, Conditional
Uses, Vail Town Code, to allow for a drive-up facility, located at 2171 North Frontage Road West
(McDonald’s)/Lot 2B, Vail Das Schone Filing 3, and setting forth details in regard thereto.
(PEC130014)
Applicant: McDonald’s USA, LLC, represented by Robert Palmer
Planner: Jonathan Spence
ACTION: Table to March 10, 2014
MOTION: Cartin SECOND: Rediker VOTE: 6-0-0
10. Approval of December 16, 2013 minutes
MOTION: Kurz SECOND: Hopkins VOTE: 5-0-1 (Pratt Recused)
11. Information Update
12. Adjournment
MOTION: Cartin SECOND: Bird VOTE: 6-0-0
The applications and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South Frontage
Road. The public is invited to attend the project orientation and the site visits that precede the public
hearing in the Town of Vail Community Development Department. Times and order of items are
approximate, subject to change, and cannot be relied upon to determine at what time the Planning
and Environmental Commission will consider an item. Please call (970) 479-2138 for additional
information. Sign language interpretation is available upon request with 24-hour notification. Please
call (970) 479-2356, Telephone for the Hearing Impaired, for information.
Community Development Department
Published January 10, 2014 in the Vail Daily.
1/21/2014
Page 1
DESIGN REVIEW BOARD AGENDA
PUBLIC MEETING
January 15, 2014
Council Chambers
75 South Frontage Road West - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Tom DeBois
Rollie Kjesbo
Libby Maio
Brian Gillette
Andy Forstl
PROJECT ORIENTATION 1:30pm
SITE VISITS
1. Breakaway West Condominiums - 1023 Lions Ridge Loop
2. Precourt Residence – 1475 Buffehr Creek Road
3. 2754 Snowberry Drive LLC - 2754 Snowberry Drive
4. Vail Mountain Resort Marriott - 715 West Lionshead Circle
5. Chedraui Residence - 68 East Meadow Drive
MAIN AGENDA 3:00pm
1. Timber Ridge Affordable Housing DRB130570 / 20 minutes Warren
Final review of new construction (multi family)
1280 North Frontage Road/Lots 1-5, Block C, Lion’s Ridge Filing 1
Applicant: Timber Ridge Affordable Housing Corporation, represented by Rick Pylman
ACTION: Approved with condition(s)
MOTION: Kjesbo SECOND: Maio VOTE: 4-1-0 (Gillette opposed)
CONDITION(S):
1. In conjunction with the building permit, the applicant shall revise the plans to show all standing
seam roof areas as using the “Cool Weather Copper” metal roofing material.
2. Precourt Residence DRB130572 / 15 minutes Joe
Final review of an addition (bedroom, roof)
1475 Buffehr Creek Road/Lot 1, Block 4, Lion’s Ridge Filing 1
Applicant: Amanda Precourt, represented by Krueger Architecture
ACTION: Approved
MOTION: Kjesbo SECOND: Gillette VOTE: 5-0-0
3. Plaza Lodge Sign Program DRB140005 / 10 minutes Joe
Final review of a sign application (business ID sign)
291 Bridge Street/ Lot F-K, Block 5C, Vail Village Filing 1
Applicant: Plaza Lodge Associates, LLC, represented by Tyson Deardruff
ACTION: Approved with condition(s)
MOTION: Kjesbo SECOND: Maio VOTE: 5-0-0
CONDITION(S):
1. The applicant shall use brackets and blade lighting which have a satin black finish, with
stainless steel braces.
1/21/2014
Page 2
4. Vail Mountain Resort Marriott DRB130564 / 20 minutes Jonathan
Final review of an addition (guest rooms)
715 West Lionshead Circle/Lot 1, West Day Subdivision
Applicant: DiamondRock Hospitality Company, represented by GPSL Architects
ACTION: Tabled to February 5, 2014
MOTION: Maio SECOND: Kjesbo VOTE: 5-0-0
5. Chedraui Residence DRB130573 / 20 minutes Joe
Conceptual review of a minor exterior modification and additional GRFA
68 East Meadow Dr Units 110 & 111/Lot O, Block 5D, Vail Village Filing 1
Applicant: Antonio Chedraui, represented by Russell Gies
ACTION: Conceptual, no vote
6. 2754 Snowberry Drive Residence DRB140002 / 15 minutes Joe
Conceptual review of a new duplex
2754 Snowberry Drive/Lot 15, Block 9, Vail Intermountain
Applicant: 2754 Snowberry Drive LLC, represented by Intention Architecture
ACTION: Conceptual, no vote
7. Breakaway West Condominiums DRB130569 / 15 minutes Joe
Conceptual review of a minor exterior alteration (re-skin)
1023 Lions Ridge Loop/Lot B-3, Block B, Lions Ridge Filing 1
Applicant: Breakaway West Condominium Association, represented by Andrew Cuomo
ACTION: Conceptual, no vote
STAFF APPROVALS
Alaska Fur Gallery DRB130504 Joe
Final review of a sign application (hanging)
141 East Meadow Drive/Lot P, Block 5D, Vail Village Filing 1
Applicant: Manuel Hernandez
Leaman Residence DRB130545 Warren
Final review of an addition (loft/stairs)
1998 Sunburst Drive Unit A/Lot 19, Vail Valley Filing 3
Applicant: Lee Leaman, represented by Beth Levine Architect Inc.
Fleeger Residence DRB130560 Warren
Final review of changes to approved plans (extension)
2950 Booth Creek Drive/Lot 2, Block 3, Vail Village Filing 11
Applicant: Matt & Candee Fleeger, represented by Berglund Architects
Timber Ridge DRB130561 Joe
Final review of a minor exterior alteration (walkway)
1280 N. Frontage Road/Lot 1-5,Block C, Lions Ridge Filing 1
Applicant: Timber Ridge Affordable Housing Corp, represented by Falcon Exterior
Gerald R. Ford Amphitheater Social Courtyard DRB130563 Warren
Final review of changes to approved plans (restrooms, tensile structure)
540 South Frontage Road East/Unplatted
Applicant: Vail Valley Foundation, represented by Zehren and Associates.
1/21/2014
Page 3
Dobyns Residence DRB130565 Joe
Final review of a sign application (construction sign)
3078 Booth Falls Road/Lot 10, Block 2, Vail Village Filing 12
Applicant: Windsurfer LLC, represented by George Lamb
Johnson Residence DRB130566 Jonathan
Final review of a minor exterior alteration (windows, doors)
1195 Vail Valley Drive/Lot 14, Block 6, Vail Village Filing 6
Applicant: Susan Johnson, represented by George Shaeffer Construction
Nields Residence DRB130571 Joe
Final review of a minor exterior alteration (deck)
767 Potato Patch Drive Unit 3/Lot 34, Block 1, Vail Potato Patch Filing 1
Applicant: Morgan & Belinda Neilds, represented by AGO Studios
Avila Residence DRB130568 Joe
Final review of changes to approved plans (AC unit)
44 West Meadow Drive/Lot I, Vail Village Filing 2
Applicant: Hilda Avila, represented by Karen Aldretti-Lee
Town of Vail Police Department DRB140004 Jonathan
Final review of a minor exterior alteration (garage doors)
75 South Frontage Road West/Unplatted
Applicant: Town of Vail, represented by John King
Giordano Residence OTC14-0001 Martin
Final review of OTC Re-Roof Permit
2427 Chamonix Lane/Lot 21, Vail Das Schone Filing 1
Applicant: G & G Roofing, represented by Ed Campling
Cynthia Pendergast Revocable Trust OTC14-0002 Martin
Final review of a hot tub
1826 Alta Circle/Lot 41, Vail Village West Filing 1
Applicant: Cathy Heath, represented by 10th Mountain Builders
The applications and information about the proposals are available for public inspection during regular office
hours in the project planner’s office, located at the Town of Vail Community Development Department, 75
South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-2356,
Telephone for the Hearing Impaired, for information.
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Eagle County Open Space Discussion.
PRESENTER(S): Toby Sprunk, Eagle County Open Space Coordinator
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Eagle County Economic Development Plan
PRESENTER(S): Chris Romer, Vail Valley Partnership
BACKGROUND: Chris Romer will present the approved Eagle County Economic
Development Plan to the Town Council and the community.
ATTACHMENTS:
Eagle County Economic Development Plan Memorandum
Eagle County Economic Development Plan Presentation
Eagle County Economic Development Plan
1/21/2014
To: Town Council
From: Chris Romer, Vail Valley Partnership
Date: January 21, 2014
Subject: Eagle County Economic Development Plan
I. BACKGROUND
Chris Romer of the Vail Valley Partnership will present the approved Eagle County
Economic Development Plan to the Town Council and the community.
ATTACHMENTS
Eagle County Economic Development Plan Presentation
Eagle County Economic Development Plan
1/21/2014
Vail Valley Partnership
~
Economic Council of Eagle
County
1/21/2014
A brief history
2010:
• Governor Hickenlooper begins “bottom up” statewide
economic development planning with meeting in Edwards
(Colorado Blueprint)
• Economic Council of Eagle County & Vail Valley Partnership
collaborate to develop Eagle County Economic Development
Plan
2012:
• Vail Valley Partnership and Economic Council of Eagle County
merge business operations
1/21/2014
A brief history
2013:
• Economic Development Leadership Council formed and
tasked with providing private industry voice to a detailed
economic development work plan & measureable objectives
• Increased regional and statewide engagement & participation
with a variety of public & private initiatives related to economic
development
• Economic development plan developed
2014:
• Eagle County funding secured and plan implementation efforts
begin
1/21/2014
Building a Foundation for Success
The Partnership, via Economic Council of Eagle County
efforts, is building a foundation for future economic
development success:
1. Regional representation and participation
2. State level representation and participation
Which leads to:
Increased local opportunities and engagement. The
priority is to improve the economic fortunes of Eagle
County.
1/21/2014
Local Economic Growth Defined
• Strong, sustainable growth of
individual incomes
• Growth of sales tax revenue
• Creation of a local buying
culture
• Healthy population growth
(age 25+)
• Increased business longevity
• Diversification of industry for
year-round availability
• Job opportunities with
promotional potential
($40-80k)
• Business opportunities for
entrepreneurs
1/21/2014
Economic Development Plan
Key Points:
• Plan has been developed and adopted. Six core
objectives have been identified.
• The plan is designed to supplement and support local
municipal efforts and to enhance relationships and
opportunities with regional and state efforts.
• Work is underway to develop specific implementation
timeline for 2014 and beyond.
1/21/2014
Economic Development Plan
Two main areas of emphasis were identified by the
Leadership Council as the core pillars of a new economic
development plan.
1. Business Retention and Expansion
2. Business Recruitment
Goal: Create new opportunities & jobs, and promote
economic diversification
1/21/2014
Eagle County Economic
Development Core Objectives
1. Build a Business-Friendly Eagle County
Make Eagle County an attractive place to conduct business
by creating solid lines of communication to and between
local governments and a network of easily navigable
support resources.
1/21/2014
Eagle County Economic
Development Core Objectives
2. Create and Market an Eagle County Business Brand
Raise Eagle County’s profile as a viable place to build
successful business and career opportunities through
specific coordinated marketing efforts.
1/21/2014
Eagle County Economic
Development Core Objectives
3. Retain, Grow and Recruit Businesses
Develop guiding principles, programming and support
resources to sustain and grow local businesses and recruit
new businesses to Eagle County.
1/21/2014
Eagle County Economic
Development Core Objectives
4. Protect our Natural Environment
Maintain the long-term health of our natural environment
through cooperative community efforts and the
establishment of environmental standards criteria for
businesses seeking public economic development
assistance.
1/21/2014
Eagle County Economic
Development Core Objectives
5. Expand opportunity in our leading sectors
(Tourism & Recreation, Health and Wellness & Creative
Industries)
Focus the majority of economic development efforts on our
leading and emerging sectors. Play to our strengths as
informed by relevant anticipated market conditions and
emerging demographic trends.
1/21/2014
Eagle County Economic
Development Core Objectives
6. Provide support for a Quality Workforce
(Affordable Housing/Education/Transportation)
Enhance and maintain the amenities needed to sustain and
support a high-quality workforce.
1/21/2014
What would this look like in Eagle
County?
• A place that cultivates
entrepreneurs, home based
businesses & telecommuting
• A place that changes the
perceptions of mountain living
(strong work ethic)
• A collaborative effort to get
people to think of our area as a
viable place to do business in
addition to being a recreational
mecca
• A place that strives for
‘Quality of Career
Opportunities’ as well as
‘Quality of Life’
• A place that creates
opportunities attractive to all
generations (Boomers,
Gen X and Gen Y)
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Questions?
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The Eagle County
Economic Development Plan
September 2013
Brooke Heather Photographer
DRAFT
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TABLE OF CONTENTS
Page
Executive Summary ................................................................................................... 3
Introduction ................................................................................................................ 4
The Current State of Eagle County’s Economy ......................................................... 6
Economic Development Leadership Council ............................................................ 13
Economic Development Goals & Core Objectives ................................................... 14
Strategies & Actions .................................................................................................. 15
Objective 1: Build a Business-Friendly Eagle County ........................................ 15
Objective 2: Create and Market an Eagle County Business Brand ..................... 17
Objective 3: Retain, Grow, and Recruit Businesses ............................................ 19
Objective 4: Protect Our Natural Environment ................................................... 21
Objective 5: Expand Opportunity in our Leading Sectors ................................... 23
Objective 6: Provide Support for a Quality Workforce ....................................... 27
Performance Measures ............................................................................................... 29
Regional Connections:
Region 12 Economic Development Plan: NWCCOG ............................................... 32
State Connections:
State Economic Development Plan: Colorado Blueprint ........................................... 33
Appendix of Institutional Resources .......................................................................... 34
Additional Resources ................................................................................................. 35
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Executive Summary
This economic development strategic plan is the result of a six-month public engagement process
designed to give private enterprise a voice on how Eagle County should best structure local
economic development efforts to support economic vitality.
Historical efforts in Eagle County were geared toward keeping up with growth and infrastructure
demands. The economic realities of 2008 and beyond mean that we must focus on proactive
economic development, targeting the two primary goals outlined in this plan: retention and
expansion of current businesses and recruiting new businesses to Eagle County.
This plan is designed to create new opportunities and jobs within Eagle County by broadening
the economic base in existing areas of strength and helping to support developing industries.
These efforts will help increase sales tax revenues, grow and retain jobs, provide support for
businesses to create year-round availability and create business opportunities for entrepreneurs.
In order to reach our future economic development goals we must pursue targeted and aligned
objectives unique to Eagle County. Six core objectives have been developed to position Eagle
County’s economy for long term success:
1. Build a Business-Friendly Eagle County
2. Create and Market an Eagle County Business Brand
3. Retain, Grow and Recruit Businesses
4. Protect our Natural Environment
5. Expand Opportunity in our Leading Sectors (Tourism and Recreation, Health & Wellness
and Creative Industries
6. Provide Support for a Quality Workforce (Affordable Housing, Education,
Transportation and Health)
This plan is designed to supplement and support (not replace) municipal level economic
development efforts, providing a tie to countywide efforts. Countywide efforts need to be
similarly supplemented through active participation at regional and state levels to ensure Eagle
County benefits from efforts occurring around us. A commitment to collaboration at the regional
and state level increases local opportunities and engagement, helping to reach the goals outlined
in this plan, directly benefiting Eagle County stakeholders.
In order to achieve the desired outcomes, this plan will require public sector leadership and
participation to initiate, and private sector participation to successfully implement. As this plan
was developed with input from the community, we hope you will share your thoughts and
feedback with us to improve this plan moving forward.
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Introduction: A Brief History & Rationale for Implementing a Proactive
Economic Development Plan
Countywide efforts in the economic development realm date back to 2005 with the creation of
the Economic Council of Eagle County. This coalition of private and public partners focused on
gathering and analyzing economic data and acting on pressing needs in the County. Efforts in
these early years were targeted towards keeping up with growth and infrastructure demands.
The Great Recession, which began in December of 2007, brought to light the vulnerabilities that
exist in our tourism-dependent economy. This period has been a stark reminder of the need for
local actors to take charge of our economic fortunes through sustained efforts to increase
economic diversification, grow and retain jobs, build the local tax base, and generate wealth.
In January 2012, the Vail Valley Partnership consolidated the traditional roles of the Economic
Council of Eagle County and concentrated its efforts towards creating a more proactive approach
to economic development. These efforts include; handling general economic development
inquires and promotions, facilitating and participating in greatly expanded state, regional, and
local collaborative efforts, conducting economic research to inform data-driven decision making,
and facilitating related community program efforts such as the Health & Wellness Initiative and
the Economic Development Leadership Council. While these efforts have better positioned
Eagle County on the economic development front, a more clearly defined long-term strategy is
required.
The City of Detroit serves as a cautionary tale of a community that let its innovative spirit and
population slip away over time, even though it was once one of the most robust centers of
innovation in the United States. Innovation must be maintained and encouraged locally in order
to survive. We should all celebrate Eagle County’s success, led over the past 50 years by Vail’s
rise as a world-renowned mountain resort destination. But, we should also reaffirm our
commitment to strategic community endeavors that will positively influence economic change
and increase the likelihood that Eagle County’s next 50 years will be just as bright.
Economic development is everyone’s business because quality jobs provide us with much more
than our basic needs of food, shelter, and clothing. Gainful employment also represents our
healthcare, our children’s education, and our retirement. A good job is the basis for quality of
life. Communities that proactively build environments that are supportive of their local
employers, attractive to new ones, and are encouraging of entrepreneurs, are better positioned to
maintain innovation and solidify economic resilience than communities that don’t.
The continuing viability of any local economy depends upon thoughtful long-term planning and
practical approaches to economic development. With this in mind, the Vail Valley Partnership
engaged the community throughout 2013 to develop a clear vision for how Eagle County should
support and invest in economic development. The Vail Valley Partnership is uniquely positioned
to build on the past successes of the Economic Council of Eagle County and to serve as a
credible bridge that marshals support between the many public and private partners that are
essential to the success of any comprehensive local economic development strategy.
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The Economic Development Strategic Plan that follows is a synthesis of over six months of
community input from the Economic Development Leadership Council, interviews with business
owners and stakeholders from around the region, and feedback from engaged community
members. It is influenced by an honest appraisal of Eagle County’s economic strengths and
weaknesses as discussed below, and a careful evaluation of the opportunities and challenges that
are ahead.
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The Current State of Eagle County’s Economy
Below is a brief review of the current state of the Eagle County economy and an overview of the
local business climate. This information has informed the objectives and strategies
recommended by the strategic plan that follows.
Base Economic Indicators
Eagle County has experienced slow and steady gains on most of the core economic indicators
since 2011. Retail sales for 2012 totaled $2,095,218,000, a 1.4% increase from the prior year.
Real estate has seen solid growth in 2012 as compared to 2011, with increases in total dollar
volume by 31% and number of transactions by 27%. Year on year changes since 2008 for the
size of the labor force, number of individuals employed, and average weekly wages are shown in
Figure 1. All three indicators saw positive growth in 2012.
While all the core economic indicators have realized positive growth in Eagle County for 2012,
considerable gaps still exist between statewide performance on average weekly wages and
average earnings per job. Additionally, 2012 sales tax collections, retail sales, and total assessed
values of commercial property were still substantially lower than what they were in 2008 (17%,
11%, and 16% respectively). Because commercial property values are updated every other year,
it is expected that positive growth will be realized in 2013.
When comparing local income levels to statewide figures, it is important to recognize that Eagle
County has a greater proportion of individuals in the accommodations and food services industry
sector than Colorado as whole. While this may make it more challenging to close local versus
state gaps, it is also important to note that local average weekly wages within this sector are 56%
higher that the state as a whole, largely off-setting the disproportionality in industry sectors that
exists.
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Figure 1. Year on Year Changes in Labor Force, Employment and Average Weekly Wages,
2008-2012.
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
2008 2009 2010 2011 2012
Pe
r
c
e
n
t
C
h
a
n
g
e
f
r
o
m
P
r
i
o
r
Y
e
a
r
Labor Force
Employment
AWW
Population/Demographics
The 2010 census showed that the Eagle County population stood at 52,197 individuals. While
the 2008 economic downturn resulted in some dampening in future growth projections, the 2011
Colorado State Demographer’s office still projected 19% growth between 2010 and 2015 and
nearly 37% growth between 2010 and 2020, resulting in a countywide population of about
71,000 individuals within the next six years. The projected continuous growth of the county
population is already being mirrored by the year to year growth in the Eagle County Schools’
Pre-K through 12 student population, which did not see negative growth during even the most
economically challenging period. The fall 2007 Student October Count for the district was at
5,724 students and has grown by 12% to 6,408 students in fall of 2012.
Although it is predicted that all segments of the population will experience growth, the greatest
growth is expected to be among those aged 60 or higher and also the Hispanic/Latino population.
The 2010 census showed that the Hispanic/Latino community in the county comprised 30% of
the overall county population and the fall 2012 Student October Count for the school district
showed that this population was now the majority within the local public schools at nearly 50%.
Labor Force Characteristics
In 2012, Eagle County’s labor force had seen the first positive year on year growth since 2008.
Given the corresponding drop in unemployment over the same period, this is another indicator
that Eagle County’s economic health is improving. Additionally, monthly labor statistics
through June 2013 show the workforce in Eagle County is trending somewhat higher compared
to the same period in 2012, while unemployment numbers are declining, which is further
evidence that economic health continues to improve into 2013.
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An indicator that takes into account both the size of the workforce as well as the number of
individuals employed is sometimes referred to as “Economic Stress”. This indicator is calculated
by first looking at year-to-year changes in both the number of individuals in the labor force and,
separately, the number of individuals employed. The year-to-year growth ratio that is yielded for
the labor force is then subtracted from the year-to-year growth ratio in employment. Positive
values indicate a more favorable year-to-year growth balance on the two combined factors.
Figure 2 shows that Economic Stress was greatest in 2009, and has been improving since that
year, with a return to a positive value by 2011.
Figure 2. Annual Economic Stress (Employed Workers Ratio – Labor Force Ratio)
-0.05
-0.04
-0.03
-0.02
-0.01
0
0.01
0.02
2007 2008 2009 2010 2011 2012
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Figure 3 shows the breakdown of the proportion of employees in each sector within the county.
Accommodations and Food Services is the largest sector followed by Arts, Entertainment &
Recreation. This is a significant change from 2008 when the Construction sector was the second
largest employer in Eagle County.
Figure 3. Employees by Industry Sector.
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Quality of Life
As the home of two world renowned ski areas, an abundance of outdoor activities available on a
year around basis, and easy access to large tracts of public lands, Eagle County attracts a
substantial recreation and tourism population. There also exists a sizable real estate market
driven, to a large extent, by second home owners.
Eagle County has invested in a considerable number and variety of amenities and events to
attract visitors of all types, in addition to those seeking to engage in the traditional winter sports,
with a strong focus on accommodating families with children of all ages. Amenities include golf
courses, bike paths, public pools, ice rinks, other indoor and outdoor recreation facilities. On top
of these amenities, there exists a high level of public services and a regional airport that
facilitates increasingly diverse air travel options and also supports a strong corporate and private
aviation industry. The easy availability of these recreational lifestyle amenities for a large
percentage of the year-round population results in lower obesity, better nutrition, and better
wellness overall, but also results in a number of important challenges.
A self-sufficiency analysis conducted by the county in 2009, based on standards created by the
Colorado Department Labor, shows that the minimum cost of living is higher than the six-county
Denver Metro area for three of the four family categories and substantially higher than Mesa
County in all four of the categories. Mesa County includes the city of Grand Junction. Detailed
results are presented in Table 1. More traditional cost of living calculations, as published by
Sperling’s Best Places (www.bestplaces.net), yields a local estimate that is 44% higher than the
national average.
Table 1. Eagle County 2009 Self-Sufficiency Details.
Monthly Costs Adult
Adult,
Preschooler &
School Age
Child
Two Adults
Two Adults,
Preschooler &
School Age
Child
Housing $982 $1,292 $982 $1,292
Child Care $0 $1,204 $0 $1,204
Food $227 $515 $447 $708
Transportation $60 $60 $120 $120
Health Care $129 $360 $386 $420
Miscellaneous $140 $343 $194 $374
Taxes $365 $902 $381 $379
Child Care Tax Credit $0 - $267 $0 - $267
Self-Sufficiency Wage
Hourly $10.81 $25.05 $7.13/adult $13.44/adult
Monthly $1,903 $4,408 $2,510 $4,730
Annual $22,836 $52,899 $30,114 $56,762
Annual Compared to Denver Metro + ~$1,500 + ~$3,000 (~$500) + $1,500
Annual Compared to Mesa County + ~$3,000 + ~$7,500 +$1,500 + ~7,000
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Because Eagle County is deeply rooted in the resort and tourism industry, the county attracts
wealthy part-time residents and second home owners that drive the high cost of housing. At the
same time, large service, retail and construction industries mean that there is also a considerable
middle class workforce, and therefore, a wide disparity in income levels among county residents.
A comprehensive child and family needs assessment conducted by Silver Street Consulting, LLC
in 2009, shows that this wealth disparity, coupled with the high cost of living, has resulted in a
large percentage of residents and families who live in a state of increased vulnerability.
Indicators of heightened vulnerability include a relatively high percentage of families without
health insurance, and a significant proportion of the population that lacks appropriate prenatal
care and engage in poor nutritional habits.
Business Climate
Since 2006, the Economic Council of Eagle County has asked employers about their business
outlook and their forecasts for the future through an annual business survey known as the
Workforce Report. Prior survey results can be found at www.vailvalleypartnership.com. In
2013, 82 businesses responded to this survey, giving insight into the business climate and the
relative optimism or pessimism residing in the psyche of local business owners.
Major conclusions from the 2013 Workforce Survey showed that survey respondents see
improving trends both for their own businesses and for the county as a whole. The cautious
optimism reflected in the 2012 survey results gave rise to a hopeful outlook for 2013.
In 2013, four in 10 respondents think the county economy is better off than last year, up from
30% last year. Only 5% say the economy is worse. Respondents are much more optimistic
about their own businesses as well, with 57% saying their own business is better than last year.
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When asked to make predictions for Eagle County’s economy for the coming year, 61% of
business respondents predicted better times ahead. 39% of respondents thought the same in
2012. Only 3% think things will get worse, the lowest percentage since the survey began in
2006.
This year’s survey found a clear sense from respondents that Eagle County needs to be proactive
about growth: “tourist dollars in revenues spent here must increase, community expenses to stay
here must decrease, and we need more businesses to locate here.” Strengthening existing
businesses, as well as diversifying the economy, are on the minds of business owners throughout
the valley.
When asked what resources might be beneficial to business owners or managers during these
challenging economic times, the responses included references to the following key areas:
o Affordable housing
o Business-focused marketing to recruit both businesses and employees
o Business educational opportunities
o Improved relationships with local governments and the need for forward thinking
leadership
o Improved access to financing
o Ongoing public transportation improvements
o A specific, dedicated economic development effort proactively courting new primary
employers into Eagle County
o Continued focus on tourism as a key economic driver
These stated needs align well with the top priorities identified by the Economic Development
Leadership Council and feedback garnered elsewhere from interviews with business owners and
community members throughout the first half of 2013.
Community attitudes favoring inter-community and countywide collaborations are on the rise.
Efforts like the Mayor’s Manger’s group, the Regional Collaboration subcommittee, the
Economic Development Leadership Council, Northwest Colorado Council of Governments, and
the Eagle Air Alliance (among many others) attest to the increasing recognition that improved
individual community outcomes are supported by cross organizational, agency, and jurisdictional
collaborations.
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Economic Development Leadership Council
The Economic Development Leadership Council (EDLC) is a volunteer committee convened in
2013 by the Vail Valley Partnership. This group serves as a private industry voice on economic
development priorities in Eagle County and has spent considerable hours of volunteer time
providing input which formed the basis of many of the recommendations included in this plan.
Throughout the first half of 2013, the EDLC reviewed the current state of the economy, past
economic development efforts locally, and economic development activities currently underway
at the regional and state levels, to provide context to their deliberations. The EDLC determined
that two broad targets must be pursued to achieve long term economic vitality in Eagle County:
effective retention and expansion of current businesses and recruitment of new businesses into
the county.
The EDLC formed two working groups to develop strategies to achieve these ends and
recommend performance measures for each. Context was given to the concept of ‘local
economic growth’ by defining it in the following terms:
o Strong, sustainable growth of individual incomes and sales tax revenues
o Healthy population growth
o Increased business longevity
o Diversification of industry for year-round availability
o Job opportunities with promotional potential
o Viable business opportunities for entrepreneurs
The group defined ‘success’ in this realm as creating a place that cultivates entrepreneurs, offers
“quality of career opportunities” in addition to “quality of life,” and creates opportunities that are
attractive to all generations.
The EDLC went to great lengths to solicit additional community and business owner input by
conducting personal interviews of several companies located in Eagle County and throughout the
region. The Vail Valley Partnership/Economic Council of Eagle County extends its sincere
thanks for the time and effort each member of this group committed to this process.
Economic Development Leadership Council Participants:
Amy Reid, Vail Board of Realtors
Charlie Wick, Edward Jones
Ellen Moritz, First Bank
Fletcher Harrison, Westin Riverfront Resort
& Spa
Jeff Morgan, Vail Vitality Center
Jill Ryan, Eagle County Commissioner
John Helmering, Vail Valley Real Estate
Kim Blackford, Colorado Mountain College
Laura Chung, Colorado Mountain College
Levi Rozga, Wells Fargo
Mark Ballenger, Centennial Capital Partners
Matt Scherr, Minturn-Red Cliff Business
Association
Mick Daly, Eagle Chamber of Commerce
Paul Witt, Witt Communications
Tom Edwards, Town of Gypsum
Tori Franks, Eagle County Housing
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Eagle County Economic Development Goals
To promote the long-term economic health of Eagle County and solidify an economic base that
is strong, diverse, and resilient we must:
1. Retain and expand current businesses and
2. Recruit new businesses
Based on local economic competitiveness factors, approaches developed by the Economic
Development Leadership Council, and interviews with a variety of business owners and
stakeholders from around the region, the Vail Valley Partnership/Economic Council developed
six core objectives to position Eagle County’s economy for long term success:
Eagle County Core Economic Development Objectives
1. Build a Business-Friendly Eagle County
2. Create and Market an Eagle County Business Brand
3. Retain, Grow, and Recruit Businesses
4. Protect our Natural Environment
5. Expand Opportunity in our Leading Sectors
a. Tourism and Recreation
b. Health & Wellness
c. Creative Industries
6. Provide Support for a Quality Workforce
a. Affordable Housing
b. Education
c. Transportation
d. Health
Items of Note:
1. This plan is designed to supplement and support (not replace) municipal level economic development
efforts, providing a tie to countywide, regional and state-level activities.
2. The core objectives outlined above and the actions to follow, are highly interdependent and do not
occur in a vacuum. As such, they are not necessarily listed in any priority order.
3. The engagement of many private, public, and non-profit entities is required to bring this plan to
fruition. While this will at times surface divergent interests, a sincere commitment to collaboration by
all parties will be necessary to achieve some of the more ambitious core objectives.
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Strategies and Actions
Objective 1: Build a Business-Friendly Eagle County
Strategy: Make Eagle County an attractive place to conduct business by creating solid lines of
communication to and between local governments and a network of easily navigable support
resources.
Actions (4)
1. Foster stronger partnerships with local and state government
o Develop forums for partnered conversations about business expansion and
recruitment incentives, zoning, customer service, and local government
responsiveness.
o Provide regional and statewide representation to Eagle County and our business
community.
2. Develop robust data and analysis tools to inform local decision making with regard to the
economy.
o Examples: monthly indicators, “business health” score/index, “economic stress” score
etc.
3. Build a singular online home welcoming prospective businesses to Eagle County and
providing easily navigable support resources for existing businesses.
4. Build Economic Ambassadors Program
o Develop and maintain a local pool of civic-minded business owners to participate in
an Economic Ambassadors Program.
o Economic Ambassadors would participate in business retention, expansion, and
recruitment programs and strengthen partnerships and two-way communication with
local governments.
Quick wins:
Mayor/Manager group
Regional Collaboration subcommittee
New Economic Stress Indicator
Economic Development Leadership Council
Vail Valley Merchant Alliance
A specific implementation plan will be developed for each action listed above upon adoption of
this plan. This will be developed throughout the first quarter of 2014.
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Objective 1: Build a Business-Friendly Eagle County
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Eagle County Economic Development
Plan
Action
item Description
1
Foster stronger
partnerships with local &
state governments
2
Develop robust data and
analysis tools
3
Build a singular online
home with support
resources
4
Build an economic
ambassadors program
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Objective 2: Create and Market an Eagle County Business Brand
Strategy: Raise Eagle County’s profile as a viable place to build successful business and career
opportunities through specific coordinated marketing efforts.
Actions (4)
1. Develop complementary business-centric branding language that builds on existing brand
strengths.
o Position Eagle County not only as premier vacation destination, but also as a great
place to do business by building on – not competing with – current brands.
o Language shifts on chamber and business websites, local government economic
development pages, and in other publically consumable narratives.
2. Create a video or video series introducing Eagle County and its collection of local
communities to desired target markets.
3. Include business-focused advertising and narrative in future editions of Visit Vail Valley:
The Official Visitor’s Guide to the Vail Valley.
4. Incorporate refined messages into traditional local chamber marketing mediums.
Quick wins:
Vail and Beaver Creek brand equity
brandColorado efforts
A specific implementation plan will be developed for each action listed above upon adoption of
this plan. This will be developed throughout the first quarter of 2014.
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Objective 2: Create and Market an Eagle County Business Brand
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Eagle County Economic Development
Plan
Action
item Description
1
Develop business-centric
brand language that builds
on existing brand strengths
2
Create video series
introducing Eagle County
communities to desired
target markets
3
Include business -focused
advertising and narrative in
future editions of Visit Vail
Valley guide
4
Incorporate refined
messages into traditional
local chamber marketing
mediums
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Objective 3: Retain, Grow and Recruit Businesses
Strategy: Develop guiding principles, programming, and support resources to sustain and grow
local businesses and recruit new businesses to Eagle County.
Actions (4)
1. Develop and gain support for a regional code of ethics outlining guiding principles for
economic development and business recruitment efforts in Eagle County.
o Modeled after Metro Denver Economic Development Corporation to promote Eagle
County as a single economic entity, and foster collaboration and trust between
communities in promoting the long-term economic health of our region.
o Eagle County should be sold first and our individual communities second.
2. Develop a Business Retention and Expansion (BRE) program.
o Business health monitoring/flagging, directions to resources, reports to local
governments.
3. Engage and connect the business community to support tools and educational resources,
explore “business resource center” ideas, and/or effectively connect existing resources.
4. Develop a targeted business recruitment program
o Appropriate identification and segmentation of target market
o Align with Economic Ambassador’s program
o Provide lead service to regional communities
Quick wins:
Mayor/Manager group
Regional Collaboration subcommittee
New Economic Stress Indicator
Economic Development Leadership Council
Vail Leadership Institute’s business incubator program
A specific implementation plan will be developed for each action listed above upon adoption of
this plan. This will be developed throughout the first quarter of 2014.
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Objective 3: Retain, Grow & Recruit Businesses
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Eagle County Economic Development
Plan
Action
item Description
1
Develop and gain support
for a regional code of
ethics
2
Develop a business
retention & expansion
program
3
Engage & connect the
business community to
support tools, etc.
4
Develop a targeted
business recruitment
program
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Objective 4: Protect our Natural Environment
Strategy: Maintain the long-term health of our natural environment through cooperative
community efforts and the establishment of environmental standards criteria for businesses
seeking public economic development assistance.
Actions (4)
1. Local governments should pass resolutions outlining environmental standards for public
economic development assistance.
o Recognize that existing economic health has been built and will be sustained by the
ongoing health of our natural environment.
o Create environmental impact eligibility criteria for businesses seeking public monies
or incentives for relocation or expansion.
o Criteria could be impacts to key air and water quality indicators and/or a ‘nature and
spirit’ of the community assessment.
2. Maintain and extend local programs that protect and enhance the environmental
amenities that attract visitors to this region including:
o Open space, public access to trails, rivers, and other waterways, aquatic and wildlife
habitat, clean air, clean water, forest health, and an overall healthful environment,
and support ample recreational opportunities.
3. Develop and maintain strong local relationships with state, and federal natural resources
agencies.
o Ensure coordinated protection of natural resources and the continued availability of
recreational opportunities.
4. Create and enhance local educational programs focused on the preservation of natural
resources.
Quick wins:
Walking Mountains Science Center / Eagle Valley Alliance for Sustainability
2015 Actively Green committee
Energy Smart
Eagle River Watershed Council
Town of Vail Gore Creek sustainability efforts
Eagle County Landfill Materials Recovery Facility (MRF)
Holy Cross Energy programs
Eagle Valley Land Trust
A specific implementation plan will be developed for each action listed above upon adoption of
this plan. This will be developed throughout the first quarter of 2014.
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Objective 4: Protect our Natural Environment
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Eagle County Economic Development
Plan
Action
item Description
1
Passage of local
government resolutions
outlining environmental
standards for public
economic development
assistance
2
Maintain & extend local
programs that protect &
enhance the local
environmental amenities
3
Develop and maintain
strong local relationships
with state, and federal
natural resources agencies
4
Create & enhance local
educational programs
focused on the
preservation of natural
resources
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Objective 5: Expand Opportunity in our Leading Sectors
(Tourism and Recreation, Health & Wellness and Creative Industries)
Strategy: Focus the majority of economic development efforts on our leading and emerging
sectors. Play to our strengths as informed by relevant anticipated market conditions and
emerging demographic trends.
Actions: (3-5 in each target sector)
1. Tourism and Recreation:
o Support regional transportation efforts to improve Eagle County Regional Airport and
I-70 corridor infrastructure and access.
o Continue to support the work of Vail Resorts, Inc., Vail Valley Foundation, Bravo !
Vail, Vail International Dance Festival, and the many other local drivers of robust
overnight destination tourism.
o Maintain and improve upon the Vail Valley Partnership’s traditional role within
regional destination marketing and group sales.
o Engage and coordinate support for any regional Sector Partnership effort that may
develop on this topic.
o Keep this market segment top of mind in marketing, relocation and business
recruitment strategies.
2. Health and Wellness:
o Build upon existing strengths in the health and medical fields represented by local
businesses such as Arthrex, The Steadman Clinic, Steadman Philippon Research
Institute, Vail Summit Orthopaedics, Vail Valley Medical Center, Axis Sports
Medicine and others.
o Increase cross-industry collaborative opportunities via the Vail Valley Health &
Wellness Initiative in support of community destination marketing, workforce, and
healthcare needs.
o Engage and coordinate support for the regional Sector Partnership effort that is
developing on this topic.
o Cater to Retirees – Keep this growing market segment top of mind in marketing,
relocation and business recruitment strategies.
3. Creative Industries*: (see definition below)
o Continue to promote and extend the Vail Valley’s cultural and performing arts
amenities.
o Engage and coordinate support for any regional Sector Partnership effort that may
develop on this topic.
o Keep this market segment top of mind in business retention, relocation and
recruitment strategies. (Seek additional location-agnostic design, media, literary and
publishing and craft-related businesses.)
* Creative Industries includes six creative sectors: design, film and media, heritage, literary and
publishing, performing arts, and visual arts and crafts. These sectors encompass 118 North American
Industry Classification (NAICS) codes. Examples include: clothing, luggage, and toy and game
manufacturing, printing and publishing, software publishing, architectural services, graphic design,
interior design, public relations and media agencies, museums among many others.
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Quick wins, Tourism and Recreation
Epic Discovery
Marketing group efforts: Vail Local Marketing District, Town of Eagle Marketing
and Events Committee, Beaver Creek Resort, Vail Resorts, Inc.
Eagle County Airport/EGE Air Alliance
2015 FIS Alpine World Ski Championships
Quick wins, Health and Wellness
International excellence in orthopedic surgery, research and care
Shaw Cancer Center
Castle Peak Senior Care Community
Vail Valley Medical Center Wellness Survey and Master Planning
NWCCOG Health and Wellness Sector Partnership
Eagle County Healthy Communities Coalition
Vail Valley Health & Wellness Initiative
Quick wins, Creative Industries
Signature Cultural Events: Bravo! Vail, Vail International Dance Festival, Vail Jazz
Festival, Vail Film Festival
Vail Leadership Institute co-working space
A specific implementation plan will be developed for each action listed above upon adoption of
this plan. This will be developed throughout the first quarter of 2014.
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Objective 5: Expand Opportunities in our Leading Sectors
Tourism & Outdoor Recreation
2014 2015 2016
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Eagle County Economic Development
Plan
Action
item Description
1
Support regional
transportation efforts
2
Support local drivers of
overnight visitation
3
Improve and increase
group sales efforts
4
Coordinate future sector
partnerships
5
Utilize for business
recruitment
Objective 5: Expand Opportunities in our Leading Sectors
Health and Wellness
2014 2015 2016
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Eagle County Economic Development
Plan
Action
item Description
1 Build on existing strengths
2
Increase cross-industry
collaboration
3
Engage & support regional
sector partnerships
4 Cater to retirees
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Objective 5: Expand Opportunities in our Leading Sectors
Creative Industries
2014 2015 2016
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Eagle County Economic Development
Plan
Action
item Description
1
Continue to promote &
extend cultural &
performing arts amenities
2
Engage & support future
regional sector
partnerships
3
Utilize for business
recruitment
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Objective 6: Provide Support for a Quality Workforce
(Affordable Housing/Education/Transportation/Health)
Strategy: Enhance and maintain the amenities needed to sustain and support a high-quality
workforce.
Actions: (4)
1. Improve integration of existing support resources for employers and the workforce
o See Appendix of Institutional Resources for complete list.
o Ensure Eagle County is well-represented through active and ongoing participation
and engagement with these organizations and their governing boards.
2. Develop robust data and analysis tools to inform local decision making with regard to
workforce needs
o Target areas should include: affordable housing, education, transportation services,
and health care.
3. Identify existing workforce strengths and incorporate into business branding strategy.
4. Ensure regular and recurring local government evaluation of infrastructure status and
investment supporting short and long-term economic development goals.
o Particular attention should be paid to the developing needs of our key sectors
including Tourism and Recreation, Health & Wellness, and Creative Industries.
Quick wins:
Colorado Workforce Center
County Housing Department
Colorado Mountain College four year degrees
Rural Colorado Workforce Consortium strategic plan
Eco-transit spine system
A specific implementation plan will be developed for each action listed above upon adoption of
this plan. This will be developed throughout the first quarter of 2014.
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Objective 6: Provide Support for a Quality Workforce
2014 2015 2016
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Eagle County Economic Development
Plan
Action
item Description
1
Improve integration of
existing support resources
for employers and
workforce
2
Develop robust data and
analysis tools
3
Identify existing workforce
strengths and incorporate
into business branding
strategy
4
Ensure regular and
recurring evaluation of
infrastructure status and
investment supporting
economic development
goals
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Performance Measures
This economic development plan incorporates a comprehensive set of objectives and associated
performance measures utilizing a “SMART” framework. That is, five key indicators of local
economic health and vibrancy have been identified where growth targets are clearly defined
using the following criteria:
Specific (S)
Measurable (M)
Achievable (A)
Relevant (R)
Time-sensitive (T)
For each of the five indicators, baselines were established from available data as close to 2011 as
possible and then future growth targets were set based on ambitious, but realistic, expectations
that the activities described in this economic plan will lead to desired gains in each area. These
indicators were chosen based on the availability of valid and reliable data in each area and
because they reflect a robust cross-section of established correlates of sustainable economic
growth. Each indicator and associated growth target is shown in Table 2, followed by a brief
rationale.
Note that several of the growth targets included in these performance measures are grounded in
reclaiming Eagle County’s historical economic peak which occurred in 2008. As is now
apparent, that economic structure was eventually found to be unstable, though much of this was
influenced by external factors beyond the control of local actors.
In rebuilding our economy for the future, special attention should be paid to laying a more
diversified economic foundation that is more resilient to external stress and upheaval. Our future
economy should create economic opportunities for residents that are better aligned with the
realities of self-sufficiency in a rural-resort region with a relatively high cost of living.
As a reminder, successful ‘local economic growth’ in the context of this plan means:
o Strong, sustainable growth of individual incomes and sales tax revenues
o Healthy population growth
o Increased business longevity
o Diversification of industry for year-round availability
o Job opportunities with promotional potential
o Viable business opportunities for entrepreneurs
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Table 2. Objectives and Growth Targets for Five Indicators of Economic Health in Eagle
County.
Objective Metric Current Status Desired
Status
Growth
Target
Current
Gap Source
Increase
Incomes in
Eagle County
Average
Weekly
Wage
Eagle county AWW is
$754 for 2012. This is W2
wages only.
2007: 768
2008: 786|+2.3%
2009: 757|-3.7%
2010: 749|-1.1%
2011: 751|+0.3%
2012: 754|+0.4%
Close the
gap between
statewide
AWW which
is $972 for
2012.
Increase annual
average AWW
growth rate to
the state-wide
average over the
next three years
and then exceed
it by .5% in each
year thereafter.
Eagle County
is 22% below
the
statewide
AWW.
Bureau of
Labor
Statistics,
Quarterly
Census of
Wages &
Employment
Average
Yearly
Earnings
per Job
$44,811 for 2011.
Includes proprietors’
income.
Close the
gap between
statewide
AYE which is
$54,178 for
2011.
Increase average
earnings per job
to $48,000 by
2015 and $51,000
by 2017.
Eagle County
17% below
statewide
average
earnings per
job.
Bureau of
Economic
Analysis
Table CA30
Increase the
Number of
Jobs in Eagle
County
Net New
Jobs
2007: 45,079
2008: 46,102|+2.3%
2009: 43,042|-6.6%
2010: 41,552|-3.5%
2011: 41,896|+0.8%
Return to
2008 level of
jobs or
higher.
Increase net new
jobs by 1.5% per
year over the
next 5 years.
Eagle county
had 7%
fewer jobs in
2011 than it
did in 2008.
Bureau of
Economic
Analysis
Table CA30
Increase Sales
Tax Revenue
in Eagle
County
Sales Tax
Collections
2007: 12,947,176
2008: 13,258,995|+2.5%
2009: 10,611,366|-20.0%
2010: 09,916,522|-6.5%
2011: 10,514,928|+6.0%
2012: 11,022,291|+4.5%
Return to
2008 level of
sales tax
collections
or higher.
Increase sales tax
collections by
3.8% per year
over the next 5
years.
Eagle County
collected
17% less
sales tax in
2012 than it
did in 2008.
Eagle County
Sales Tax
Report
Create
Vibrant
Communities
Through
Sustainable
Growth
County
Population
Eagle county population
in the 2010 census was
52,197. For 2012 the
forecast was 53,681.
Maintain
steady/slow
population
growth in
Eagle
County.
Increase
population in the
age 25-59
category by 2%
per year over the
next 5 years.
Not
Applicable
US Census,
State
Demog.
Office/Dep’t.
of Local
Affairs
Improve
Overall
Business
Health
Unemploy-
ment Rate
2007: 2.9|-12.9%
2008: 3.6|+26.6%
2009: 7.8|+111.0%
2010: 9.6|+18.8%
2011: 8.9|-8.2%
2012: 8.1|-7.6%
Bring un-
employment
rate down to
5% or less.
Reduce un-
employment by
10% per year
over the next 5
years.
The number
unemployed
in 2012 is
112% higher
than in
2008.
Bureau of
Labor
Statistics
Economic
Stress
Score (ESI)
2007: +0.005
2008: -0.007
2009: -0.042
2010: -0.019
2011: +0.007
2012: +0.009
Increase
labor force
and
employment
to the same
levels as
2008.
Increase the
labor force by 2%
per year while
holding ESI at
+.005 or better.
2012 labor
force is 6%
less than in
2008 and
number
employed is
down by
11%.
Bureau of
Labor
Statistics
Increase
Commercial
Property
Valuations
Assessed
Values
2007: 752,045,620
2008: 733,381,800|-2.5%
2009: 797,897,540|+8.8%
2010: 783,276,800|-1.8%
2011: 621,556,190|-20.6%
2012: 610,910,930|-1.7%
Increase
Assessed
Values to
the same
level as
2009.
Increase the total
assessed value of
commercial
properties by
10% in the next 5
years.
2012 total
assessed
value is 23%
lower than
in 2009.
Eagle County
Abstract of
Assessed
Values
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Increased Incomes
Eagle County was 22% below the statewide Average Weekly Wage in 2012 and 17% below the
statewide Average Earnings per Job in 2011. Given the relatively high cost of living in the
county, this imbalance on these two interrelated metrics is unsustainable and erodes the local
community fabric. The five year trend has shown that the year to year gap between Eagle
County and the state on these measures has increased steadily between 2008 and 2012. Although
the Eagle County AWW has had positive growth since 2011, local growth was still less than
statewide. Therefore, reversing the trend seen in the growth gap so that local figures begin to
converge with state figures is the first step in trying to close the overall disparity seen in AWW.
A three-year goal to do so is ambitious, but critical for overall health. Exceeding the state year to
year growth rate by .5% in each year thereafter is realistic and necessary to bring local AWW
and Average Earnings per Job up to state levels over time.
Increase Number of Jobs
Eagle County saw significant losses in number of jobs between 2008 and 2010, but this trend
reversed between 2010 and 2011. In 2011 there were 7% fewer jobs than in 2008. Therefore,
increasing the number of new jobs by 1.5% each year over the next five years will result in the
desired outcome of returning to the 2008 number of jobs in Eagle County. It is important to note
that quality of new jobs is an important related factor that is part of the Business Heath indicator.
Increase Sales Tax revenue
Eagle County saw significant losses in sales tax revenue between 2008 and 2010, with a single
year loss of 20% between 2008 and 2009. Although this trend reversed between 2010 and 2011,
in 2012 there was still 17% less sales tax collected than in 2008. Therefore, increasing this
revenue by 3.8% in each year over the next five years will result in the desired outcome of
returning to the sales tax revenue collected in 2008.
Increase Population
Setting an annual population growth target of 2% per year for the 25-59 year old age category
would represent slow, but steady growth. Maintaining this level of growth in this segment of the
population, along with realizing the desired growth on the other indicators, would ensure that this
year to year increase would largely be driven by key desirable subgroups of the populations (i.e.,
individuals with self-sustaining jobs).
Business Health
In 2012, Eagle County had an unemployment rate that was over double the 2008 rate. In 2003-
2007, annual unemployment rate varied from a low of 2.9% to a high of 4.8%. Holding the labor
force size constant, reducing the unemployment rate by 10% per year will result in an annual
unemployment rate of less than 5% within 5 years.
An additional metric for understanding Business Health is an Economic Stress Indicator (ESI),
which looks at year-to-year changes in both the number of individuals in the labor force and the
number of individuals employed. The year-to-year growth ratio in the labor force is subtracted
from the year-to-year growth ratio in employment. Positive values indicate a more favorable
year-to-year growth balance on the two combined factors. Increasing the labor force b y 2% per
year while holding ESI at +.005 or greater would reflect strengthening business health and would
result, within five years, in an overall number of jobs similar to what was seen in 2008.
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Region 12 Economic Development Plan: NWCCOG
Eagle County is included in rural resort Region 12, as designated by the state of Colorado.
Additional counties included in Region 12 include Pitkin, Summit, Grand and Jackson. The
Northwest Colorado Council of Governments (NWCCOG) is a voluntary association of county
and municipal governments that strives to work together to focus on regional efforts, and
oversees this region’s economic development plan.
Eight goals have been identified by NWCCOG’s economic development district:
Goal 1: Support & Strengthen Existing Businesses
Goal 2: Attract New Businesses/Industries to Create Vibrant, Resilient Economies
Goal 3: Focus on Projects that Bolster Tourism
Goal 4: Protect the Natural Environment
Goal 5: Focus on existing and renewable energy resources to include development of additional
energy sources; assist with identification of funding
Goal 6: Create Sustainable Main Street/Downtown Projects
Goal 7: Workforce Development: create and/or expand workforce
development/training/educational opportunities to focus on training and education programs
across all economic sectors
Goal 8: NWCCOG Economic Development District to be point of contact for economic
development activities: technical assistance, information, data, capacity building, etc.
While not every regional goal is relevant to Eagle County, primary to Eagle County’s successful
economic growth is to build partnerships with NWCCOG and the NWCCOG Economic
Development District to leverage various programs and access to capital for local businesses.
Three programs initiated by NWCCOG at a regional level and of particular benefit to Eagle
County are:
1. Sector Partnerships: industry led collaborations designed to address workforce, supply
chain or other industry challenges
2. Regional Broadband Project: an eight county strategic plan for increased broadband
capacity
3. Northwest Loan Fund: loans money for start-up and expanding businesses that may not
qualify for traditional funding
Active participation with NWCCOG at a regional level ensures that Eagle County’s interests are
represented in various regional efforts. As the largest (population and workforce) county in the
region, it is important that our voice is heard.
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State Economic Development Plan: Colorado Blueprint
The Colorado Blueprint is the state’s economic development plan. Six goals were identified
through a state-wide public engagement process.
Goal 1: Build a Business-Friendly Environment
Goal 2: Retain, Grow and Recruit Companies
Goal 3: Increase Access to Capital
Goal 4: Create and Market a Stronger Colorado Brand
Goal 5: Educate and Train the Workforce of the Future
Goal 6: Cultivate Innovation and Technology
A key component of the goals above was the identification of 14 key industry networks; of
particular interest to Eagle County are our top three opportunity job sectors:
1. Tourism and Outdoor Recreation
2. Health & Wellness
3. Creative Industries
As noted by the Colorado Blueprint, “Effective partnership requires close collaboration and
communication. The distances separating state, regional and local leadership inhibit effective
partnership and must be countered by better communication, increased alignment and a true
spirit of collaboration and teamwork. State, regional and local collaboration must be a part of the
DNA of life and business in Colorado.”
The state also offers tools that benefit local economic development efforts, including the
Colorado INSITE tool (which requires local population of building and site information for
prospective businesses). The INSITE tool is a comprehensive database with state-wide
commercial space, building size, community information, company details by NAICS code and
other detailed information.
Numerous state agencies relevant to the Eagle County economic development plan operate under
the Office of Economic Development and International Trade. These include (but are not limited
to):
1. Small Business Development Center
2. Colorado Workforce Center
3. Colorado Tourism Office
4. Colorado Innovation Network
Active participation with the state of Colorado and relevant agencies within the Office of
Economic Development and International Trade ensures that Eagle County’s interests are front
of mind and our business community has access to state resources.
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vailvalleypartnership.com Eagle County Economic Development Strategic Plan
Appendix of Institutional Resources
Existing local institutional capacity and business support resources
Community/Regional Chamber and
Business Associations
Avon Business Association
Basalt Chamber of Commerce
Beaver Creek Merchant Association
Eagle Chamber of Commerce
EagleVail Business Association
Gypsum Chamber of Commerce
Lionshead Merchant Association
Minturn-Red Cliff Business
Association
Vail Chamber & Business
Association
Vail Valley Partnership
Local Governments
Eagle County Government
Town of Avon
Town of Basalt
Town of Eagle
Town of Gypsum
Town of Minturn
Town of Red Cliff
Town of Vail
Selected Metro and Special Districts
Beaver Creek Resort Company
EagleVail Metropolitan District
Edwards Metropolitan District
Vail Recreation District
Western Eagle County Metropolitan
Recreation District
Industry Associations
Eagle Valley Homebuilders
Association
EGE Air Alliance
Vail Board of Realtors
Special Stakeholders:
Utilities: Holy Cross Energy, Eagle
River Water and Sanitation District,
Upper Eagle Regional Water
Authority (UERWA), Eagle and
Gypsum municipal water systems,
SourceGas, Xcel Energy
CenturyLink
Comcast
Eco-Trails
Eco-Transit
Vail Resorts
Vail Valley Foundation
Vail Valley Medical Center
Regional Partners
I-70 Coalition
Northwest Colorado Council of
Governments (NWCCOG)
Education
Colorado Mountain College
Colorado State University Extension
Eagle County School District
Vail Leadership Institute
State Partners
Colorado Department of
Transportation (CDOT)
Colorado Small Business
Development Center (SBDC)
Colorado Tourism Office (CTO)
Colorado Workforce Center
Department of Local Affairs
(DOLA)
Governor’s Office of Economic
Development and International
Trade (OEDIT)
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Additional Resources
The Region 12 Colorado Blueprint Business Plan & Colorado Blueprint state economic
development plans are additional resources/reference pieces to support and provide additional
context to the Eagle County strategic plan.
1. Northwest Colorado Council of Governments Comprehensive Economic Development
Plan: http://www.nwccog.org/index.php/programs/economic-development/ceds
2. Region 12 Colorado Blueprint Summary: http://www.advancecolorado.com/regional-
partners/region-12
3. Colorado’s key industry sectors: http://www.advancecolorado.com/key-industries
4. Colorado Blueprint:
http://www.advancecolorado.com/sites/default/files/908_424_Colorado%20Blueprint_11
_7_no_jump_8.5_0.pdf
For more information:
Chris Romer, President/CEO, Vail Valley Partnership, (970) 477-4016
cromer@visitvailvalley.com
Jeremy Rietmann, Program Manager, Vail Valley Partnership, (970) 477-4012
jrietmann@visitvailvalley.com
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Review of the Vail Village Welcome Center Remodel Project
PRESENTER(S): Greg Hall and Henry Pratt
ACTION REQUESTED OF COUNCIL: The Town Council is asked to review the presentation
and provide direction regarding the schematic design option for the Vail Village Welcome
Center as the owner of the project prior to seeking out additional public input and proceeding
through the entitlement process.
Request Town Council provide input into a preferred General Contractor selection process.
BACKGROUND: On May 7, 2013 of last year, staff and the Town of Vail’s guest
enhancement consultant Stantec/Comm Arts presented various program options for the Vail
Village Welcome Center. The Town Council direction was to develop a project that remodeled
the existing building and provide restrooms without precluding further enhancements in the
future. This direction included enhancements to the inside to open up the space: as well as
provide architectural features to the north side of the building to further the guest experience
and better accentuate the building presence with the street. The Town of Vail has hired Henry
Pratt of GPSL Architects to provide the design for the remodeled space. The 2013 Town of
Vail budget included $1.295 million in the Capital Projects Fund for a remodel of this facility in
anticipation of the World Alpine Ski Championships in 2015.
STAFF RECOMMENDATION: Provide input regarding the design and project approach. The
staff recommends a competitive process to select a CM/GC for the project.
ATTACHMENTS:
Vail Village Welcome Center Remodel Memorandum
VVWC schematic design
AIA Contracotr Selection Article
1/21/2014
To: Vail Town Council
From: Stan Zemler, Town Manager
Greg Hall, Public Works Director
Suzanne Silverthorn, Community Information Officer
Date: January 21, 2014
Subject: Review of Remodel Option for Vail Village Welcome Center as Component of
Town of Vail Guest Service Enhancement Initiative
I. PURPOSE
The purpose of this discussion is to review a schematic design option for remodel of the
Vail Village Welcome Center and allow Town Council to provide direction regarding the
design prior to additional public input and applying to the Planning and Environmental
Commission for a Conditional Use permit and input on a preferred General Contractor
selection/bid process.
II. BACKGROUND
On May 7, 2013 of last year, staff and the Town of Vail’s guest enhancement
consultant Stantec/Comm Arts presented various program options for the Vail Village
Welcome Center. The Town Council direction was to develop a project that remodeled
the existing building and provide restrooms without precluding further enhancements in
the future. This direction included enhancements to the inside to open up the space, as
well as provide architectural features to the north side of the building to further the guest
experience and better accentuate the building presence with the street. The Town of
Vail has hired Henry Pratt of GPSL Architects to provide the design for the remodeled
space. The 2013 Town of Vail budget included $1.295 million in the Capital Projects
Fund for a remodel of this facility in anticipation of the World Alpine Ski Championships
in 2015.
III. WELCOME CENTER REMODEL DESIGN
The staff and architect reviewed various options with regard to providing public
restrooms. The options consisted of restrooms within the exiting space and restrooms
being added with a small addition on the east side of the current building. In addition,
the options looked at traditional men’s and women’s separated restrooms where the
entry doors are not locked, verses unisex restrooms where the door is locked when
1/21/2014
Town of Vail Page 2
occupied. The design being presented provides a small extension of the building and
the more traditional restroom configuration.
The design updates the existing building with new window shapes and adds a new
canopy and covered seating area at the north entrance facing the Frontage Road, new
exterior finishes and signage on the exterior. The interior is reconfigured with a more
efficient/visitor friendly layout. Restrooms are added with a simple addition to the east,
new interior finishes (floor, walls, furniture, lighting, signage and graphics), as well as a
media display and virtual concierge feature (similar to the Lionshead Welcome Center).
Vehicular Pull-off Option
A vehicular pull-off for oversize and short-term parking on the Frontage Road in
front of the Welcome Center can also be considered as an additional option to the
project described above. This project design received Colorado Department of
Transportation approval; however, it was not pursed in the past. This project was
previously budgeted at $150,000.
IV. SKI MUSEUM UPDATE
The Welcome Center design was reviewed with the Ski Museum staff as well as the Ski
Museum architect. The Ski Museum, after reviewing the work presented in May and
further discussing the implications of a vertical connection with the Welcome Center
with their board, determined such a connection was too intrusive within the space of the
museum. The museum is in the midst of working on a plan and fund raising efforts for
an addition. In the near future they are expected to approach the Town Council to
review the concept. If the Town Council agrees with the museum’s desired direction, the
project would be constructed sometime after the 2015 championships. These two
projects do not conflict with each other.
V. SCHEDULE
In order to allow appropriate time for pricing and review of the construction documents
prior to awarding the contract, the schedule for the project requires that construction
begin mid-August in order to complete the work prior to the 2014/2015 ski season.
During the construction period an alternative method of delivering Welcome Center
services will be provided.
VI. GENERAL CONTRACTOR SELECTION PROCESS
There are two approaches to procuring a general contractor for the remodel project.
The first is the traditional design, bid, build. This is where the town and its architectural
design team prepare a complete set of construction documents and advertise the
project for bid. The general contracting community responds to the request for bids and
prepares bids on a competitive basis. The contract is awarded to the low responsible
bidder.
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Town of Vail Page 3
The second approach is use of a Construction Manager/General Contractor (CM/GC)
procurement process. The selection of the CM/GC is carried out through a competitive
process regarding contractor fee, general conditions, schedule and project approach.
Once selected; the CM/GC would work with the town and architect to provide a project
which meets both the town’s budget and schedule. The final plans would then be bid
out to subcontractors and suppliers to obtain the best price for the Town of Vail.
The town staff and project architect would recommend the CM/GC approach for this
project.
VII. BUDGET AND COST ESTIMATES
The $1.295 million project budget is broken down as follows:
Design and Construction Administration $ 130,000
Tap Fees if required $ 75,000
Construction Costs $ 850,000-975,000
Temporary Info Service $ 15,000
FFE $ 65,000
Project Contingency $ 125,000
Total Project Cost $ 1,275,000-1,400,000
At this time the town has solicited pricing information from three General Contractors
and various sub contractors. In addition the town facility manager has estimated the
cost of the work. There are variances within these estimates because of the level of
effort and the stage at which the plans are. Through use of a CM/GC process the staff
and architect are confident the project will be designed to meet the town’s budget. The
second largest variable is the determination of whether the tap fees are required. This
will become known as the design progresses forward.
VIII. NEXT STEPS
• Conduct public outreach
• PEC conditional use application
• PEC work session
• DRB work session
• PEC final
• DRB final
• Develop an alternative Welcome Center operation plan during construction
• General Contractor Selection Process based on approach selected
• Construction Documents/Building Permit
• General Contract Bidding Subcontractor Work
• Award Final Construction Project
• Begin Construction
• Complete Construction
IX. ACTION REQUESTED OF TOWN COUNCIL
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The Town Council is asked to review the presentation and provide direction regarding
the schematic design option for the Vail Village Welcome Center as the owner of the
project prior to seeking out additional public input and proceeding through the
entitlement process.
Request Town Council provide input regarding a preferred General Contractor selection
process.
X. ATTACHMENTS
A. Vail Village Welcome Center Schematic Design
B. AIA Best Practices document titled “Qualification–Based vs. Low Bid Contractor
Selection”
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Holy Cross Energy Grant Lighting Energy Reduction Project
PRESENTER(S): Greg Hall
ACTION REQUESTED OF COUNCIL: The Vail Town Council review the grant and proposed
project for energy use reductions and provide direction to staff to proceed to work with
Illuminex to develop a project to return to the council to review and approve once the more
detailed project scoping, analysis and pricing are known and to supplement the budget up to
$87,000 additional dollars from the capital projects fund balance.
BACKGROUND: The Town of Vail’s adopted stated sustainability goal is to reduce energy
consumption and greenhouse gas emissions by 20% by 2020. The town applied for and
received approval for a grant up to $ 170,449 through the Holy Cross Energy’s Think BIG
Grant process this last December. The town contacted Illuminex, a LED bulb supplier and
retrofit specialty company to assist with the Town’s application. With the assistance of
Illuminex, the town identified energy savings potential of up to 1,018,456 kilowatt hours per
year as a Phase II lighting project upgrade. This is equal to an additional 6% of the town’s
overall energy use goal reduction. The preliminary estimated total cost of the project is $
477,146. The estimated energy savings if all the lights identified were converted would be $
76,335,/year.
STAFF RECOMMENDATION: Staff recommends the Vail Town Council direct staff to
proceed to work with Illuminex to develop a project to return to the council to review and
approve once the more detailed project scoping, analysis and pricing are known and to
supplement the budget up to $87,000 additional dollars from the capital projects fund balance.
ATTACHMENTS:
Holy Cross Memorandum
1/21/2014
To: Vail Town Council
From: Community Development and Public Works Departments
Date: January 21, 2014
Subject: Holy Cross Energy Grant-Lighting Energy Reduction Project
I. PURPOSE
The purpose of this memorandum is to present an opportunity for Phase II of the Town
of Vail’s Facility W ide Energy Conservation Project through use of LED lighting
technology. The town applied for and received approval for a grant up to $170,449
through the Holy Cross Energy’s Think BIG Grant process last December. Staff will
present the details of the grant and process going forward.
II. BACKGROUND
In a continuing effort to meet the Town of Vail’s adopted sustainability goal of reducing
the town’s 2006 baseline energy consumption and greenhouse gas emissions by 20%
by 2020, the Town of Vail investigated an upgrade of remaining lights which were not
part of the town’s Phase 1 project. These were mainly outside lighting. The original
Facility Wide Energy Conservation Project Phase I (2010-2013) included an Energy
Performance Contract with Johnson Controls, Inc.(JCI), an Energy Services Company
(ESCO). The final project provided a 15 year payback and a 12% reduction in overall
energy and greenhouse gas emissions, and was approved by the Vail Town Council on
June 7, 2011. The Phase I project resulted in a reduction of 1,792,320 kWh and an
annual savings of $159,283. JCI is in the final stages of preparing the 2013 Post-
Installation Energy Savings Report. The results will be shared with the Town Council
once it is complete.
Coincidently, last fall Holy Cross Energy announced the Think BIG Grant, an
opportunity for the largest users of electricity in the Holy Cross service area to invest in
energy reduction projects. Grant requirements included a minimum savings of 500,000
kilowatt hours per year with project completion by December 31, 2014. The town
contacted Illuminex, a LED bulb supplier and retrofit specialty company, to assist with
the town’s application. They were most recently contracted by the Town of Breckenridge
in converting their street lights to LED.
.
III. PROJECT
The conversion of the town street lights alone did not meet the savings requirements of
the Think BIG grant. In order to meet the requirements Illuminex recommended 1/21/2014
Town of Vail Page 2
upgrading current fluorescent facility lighting in addition to street lighting to LED
technology. In 2011 LED retrofit technology did not exist, but rather it was necessary to
replace old fluorescent lamps with a new fluorescent lamp and ballast, or it was
necessary to replace old fixtures with new LED fixtures as was done in both parking
structures. However, since then LED retrofit technology has evolved in two areas. The
dependability and wide array of products available in the market have increased, and
the cost of LED retrofit bulbs has halved in the last two years.
Energy Savings
With the assistance of Illuminex, the town identified energy savings potential of up to
1,018,456 kilowatt hours per year as a proposed Phase II lighting project upgrade. This
is equal to an additional 6% of the town’s overall energy use goal reduction. The
proposed savings would be in addition to the ongoing savings identified in 2011 of
12%. Note that the baseline used for the Think BIG grant was based on fall 2013,
which includes the savings realized with the town’s 2011 ESCO project. The overall
combined reduction in greenhouse gas emissions is over 2,160 tons. The town’s 2006
total energy greenhouse gas emissions baseline was11,863 tons.
If the lighting project were implemented in full, the town will need to still find an
additional overall 2% in energy reduction over the next 5 years to meet its goal of 20%
energy reduction by 2020.
Illuminex identified over 7,400 facility bulbs which could be converted to LED bulbs.
Many of the bulbs identified are at the end of their estimated life since being installed in
2011 and are in need of replacement in 2014. This project would convert almost all
Town of Vail lighting to LED technology. In addition the project would be completed
prior to the 2015 World Alpine Ski Championships and showcase the town as a
community committed to green technology.
The preliminary estimated total cost of the project is $477,146. The estimated energy
savings if all the lights identified were converted would be $76,335/year.
Process
The next steps would be for staff to analyze in greater detail all the issues of retrofitting
the town’s lights. This would include cost, aesthetics, use assumptions and more
detailed payback analysis.
Staff recommends continuing the relationship with Illuminix to perform the work with the
understanding the analysis is proprietary to Illuminex. The installation of the lighting
would be bid out. Once a more detailed analysis is performed, town staff would
present the project to the Town Council for approval prior to commencing any retrofit.
Once Council provides approval and funding, the town has the ability to competitively
bid out the project for installation.
IV. PROJECT FUNDING
The preliminary cost of the project is estimated as follows:
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Town of Vail Page 3
Costs
Material for 7,400 bulb replacements $ 353,058
Labor to install and remove the ballasts from the current fixtures $ 124,088
Total estimated cost $ 477,146
Funding Source
Funds remaining from Phase I 2011 Energy Conservation project $ 220,000
Holy Cross Think BIG Grant funds $ 170,449
Additional capital funds required to complete the entire retrofit $ 86,697
Total Funds required $ 477,124
Total project simple payback $477,124/$76,335 = 6.25 years
Total project payback with grant $306,697/$76,335 = 4.02 years
V. STAFF RECOMMENDATION
Staff recommends the Vail Town Council direct staff to proceed to work with Illuminex to
develop a project to return to the council to review and approve once the more detailed
project scoping, analysis and pricing are known and to supplement the budget up to
$87,000 additional dollars from the capital projects fund balance.
VI. NEXT STEPS
If approved, the second phase of the town’s Energy Conservation timeline is as follows:
Project detailed analysis January-March 2014
Town Council review of detailed Phase II project April 2014
Construction/installation award May 2014
Installation period June-September 2014
Measurement/ Verification and reimbursement October-November 2014
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports
1) Election procedures discussion
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Information Update:
1) Chamonix Master Plan Update;
2) Name recommendation for the new Lionshead Park;
3) November 2013 Vail Business Review;
4) January 2014 VEAC Meeting Minutes;
5) January 2014 CSE Meeting Minutes;
6) Alternative Fuels Analysis Memorandum;
ATTACHMENTS:
Chamonix Master Plan Update
Name recommendations for the new Lionshead Park
November 2013 Vail Business Review
January 2013 VEAC Meeting Minutes
Alternative Fuels Analysis Memorandum
January 2013 CSE Meeting Minutes
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To: Vail Town Council
From: George Ruther, Director of Community Development
Date: December 17, 2013
Subject: Chamonix Master Plan Information Update
I. Purpose
The purpose of this memorandum is to provide the Vail Town Council with background information on
the Chamonix Master Plan. Over the past several months Town Council members have asked questions
about the Chamonix Master Plan. In order to effectively convey the information, this memorandum will
focus primarily on the Chamonix Master Plan, however a number of other employee housing planning
and policy related documents have been included for reference. If there are any questions staff will
schedule a work session to address them.
II. Chamonix Master Plan
1. Where is the Chamonix Parcel located?
• The Chamonix Parcel is located at 2310 Chamonix Road. Adjacent uses include the Shell Station,
Vail Fire Station No. 3 and a mix of low to medium density residential developments.
2. When did the Town of Vail purchase the Chamonix Parcel?
• The Town of Vail purchased the 3.6-acre parcel in 2002 for “the purposes of constructing a fire
station, employee housing and land banking.” In 2007 the Town acquired the adjacent 1.25-acre
Wendy’s parcel as it is a more optimal location, from an emergency services perspective, for the
West Vail Fire Station.
3. When was the Chamonix Parcel Land Use Plan adopted?
• The Chamonix Parcel Land Use Plan was adopted in 2005 and it outlined development areas for
a fire station, employee housing and open space.
4. Has the Chamonix Parcel Land Use Plan been amended? If so, what was the reason for the
amendment?
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• Yes, the Chamonix Parcel Land Use Plan was amended. It was amended in 2009 following the
purchase of the former Wendy’s Parcel. The result was the Chamonix Master Plan, adopted
January 2009.
5. What was the objective of the Chamonix Master Plan (2009)?
• The ultimate goal was to provide a plan for the Chamonix Master Plan Area that balanced the
concepts of density, neighborhood impact, and traffic and parking concerns with aesthetics,
sustainability, and value in a way that would address the community need for additional
affordable housing in a contextually appropriate way.
• The Town Council identified eleven development goals to direct the master planning process.
Those goals were:
o The site is to be used for development of a fire station and employee housing.
o Housing for student fire department employees should be considered in the design of
the fire station.
o An ambulance substation could be an ancillary use on the site.
o Energy-efficient and sustainable design and construction techniques are important.
Certification by a particular program (Green Globes, LEED) is to be investigated,
although not mandatory.
o 100 percent of housing developed should be deed-restricted, for-sale employee
housing, with a mix of one-, two-, and three-bedroom units.
o The site should be optimized to provide the greatest amount of employee housing.
o Re-zoning the site to Housing (H) District is preferred to allow flexibility in design and
development.
o Additional traffic onto Chamonix Lane should be limited.
o One-story of development along Chamonix Lane is acceptable.
o All financing and phasing options will be considered.
o New pedestrian circulation and access routes should be provided around the site, along
Chamonix Road and/or Lane, to ensure connectivity of the surrounding neighborhood to
other areas within West Vail. Existing pedestrian paths through the site are to be
limited.
6. What role did the community play in the adoption of the master plan?
• Over a period of six months, the consulting team developed three schemes exploring various
densities and internal character. Development of the schemes benefited from informal and
formal meetings with stakeholders and Town staff and from responses to a survey distributed to
potential residents. Revisions to the three schemes were presented to the Advisory Committee
for additional input and direction, and these refinements were subsequently presented to the
Town Council.
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Information from the Town department heads was considered in the site planning and design
guidelines for the development of the employee housing and fire station at the Chamonix
Master Plan Area. Information from other sources was balanced with input from the Focus
Groups.
7. What is the relationship of the Chamonix Master Plan (2009) to the Employee Housing Strategic Plan
(2008)?
• In 2008, the Town of Vail adopted an Employee Housing Strategic Plan. The stated goal of the
strategic plan is “to ensure there is deed restricted housing for at least 30% of Vail’s workforce
within the Town of Vail.” The strategic plan identifies a series of actions steps the Town should
consider, such as developing deed restricted housing on the Chamonix Parcel, in an effort to
achieve its adopted housing goal.
8. What is the role of the Chamonix Master Plan in the decision-making process?
• Like many of the Town’s adopted master planning documents, the role of the Chamonix Master
Plan is to illustrate and articulate the community’s expectations and public input, and to guide
decision-makers on how the Chamonix Parcel should be developed. The more a proposal
adheres the recommendation of the Master Plan, the more likely it is to be approved.
9. How can the Chamonix Parcel help the Town achieve its goals for deed restricted housing?
• The Town’s Employee Housing Strategic Plans identifies Town participation in the development
of new deed-restricted employee housing as a “catch up” opportunity. The “catch up” term
refers to the shortfall that presently exists in the number of units available to meet the Town’s
adopted goal.
• The 2011, Peel/Langenwalter Architects and Martin/Martin Consulting Engineers developed a
plan showing up to 48 units on the parcel. The plan shows 5 for-sale duplexes (10 units) and up
to 38 for-sale or rent condominiums or apartments.
Vail Town
Council
Consultant Team
Employee
Housing Focus
Group
Emergency
Services Focus
Group
Neighborhood
Focus Group
Infrastructure
Focus Group
Town
Department
Heads
Advisory
Committee Town Staff
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10. Is the Chamonix Parcel zoned? If so, what is the development potential of the Parcel?
• The upper 3.6- acre portion of the Chamonix Parcel is zoned Housing (H) District and the lower
(former Wendy’s parcel) is zoned General Use (GU). Pursuant to the adopted land use
regulations for each of the two zone districts, the development potential is determined based
upon the review and approval of an approved development plan by the Town of Vail Planning &
Environmental Commission. Currently, the Chamonix Parcel is master planned for 48
residential units.
11. Have development plans been proposed for the Chamonix Parcel? If so, what were they and what is
the status of the project?
• No site specific development plans have been proposed for the Chamonix Parcel. In 2011, the
Town Council discussed preliminary plans for an initial phase of housing development on the
Parcel. A cost estimating set of civil drawings have been prepared for the required below grade
utilities on the Parcel. No further action has been taken.
12. Does the Town of Vail have a policy when it comes to conveying ownership of land underneath
town-sponsored, for-sale housing developments?
• The Town of Vail has retained ownership of the land under all of the deed-restricted,
appreciation-capped units in Town. A 99-year land lease exists under Vail Commons, North Trail
and the Arosa Duplex. A 35-year land lease is being discussed for the Timber Ridge
redevelopment.
• An exception to this policy is the Red Sandstone housing development. There, the Homeowner’s
Association was given the land under the development because the Town of Vail owned one-
third of the land and Eagle River Water & Sanitation District owned two-thirds of the land.
13. To what degree has the Town studied the marketability and suitability of the Chamonix Parcel for
development?
• The Town completed a market study in 2008 and updated it 2011. An update to the previous
studies is presently underway.
14. How has the market conditions changed since the adoption of the master plan?
• An updated market study is currently underway. The Town has contracted with Rees Consulting
of Crested Butte, CO. to complete the report. The scope of the report will cover such factors as
location analysis, demographic and economic framework, ownership market conditions, rental
market review, competitive analysis, demand estimates, mortgage availability, and conclusions
and recommendations. The report is scheduled to be completed
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III. Attachments
• Chamonix Master Plan, January 2, 2009
• Resolution No. 2, Series of 2009
• Chamonix Parcel Land Use Plan, August 2, 2005
• Ordinance No. 17, Series of 2005
• Phase 1 & 2 Markup from Martin/Martin Consulting Engineers, 2011
• Chamonix Market Update, February 28, 2011
• Chamonix Market Study, 2008
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Chamonix Master Plan
6 January 2009
Adopted by Resolution No. 2,
Series of 2009
Prepared For the Town of Vail by
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Chamonix Master Plan
Acknowledgements
The Chamonix Area Master Plan Amendment is the result of over a year of work on the
part of many individuals. Without the effort of the Vail Town Council, the Chamonix
Advisory Committee, the Planning and Environmental Commission, the Vail Local Housing
Authority, and Town of Vail Staff the Chamonix Area Master Plan would not have been
completed.
Vail Town Council Planning and Environmental Commission
Dick Cleveland, Mayor Bill Pierce, Chair
Andy Daly, Mayor Pro-Tem Rollie Kjesbo, Co-Chair
Kevin Foley Michael Kurz
Mark Gordon Sarah Robinson-Paladino
Farrow Hitt Scott Proper
Kim Newbury Susie Tjossem
Margaret Rogers David Viele
Chamonix Advisory Committee Vail Local Housing Authority
Bob Armour Mark Ristow, Chair
Jack Bergey Sally Jackle
Andy Daly Steve Lindstrom
Rollie Kjesbo Ethan Moore
Ethan Moore Kim Newbury
Mark Ristow
Margaret Rogers
David Viele
Town of Vail Staff Consultants
Stan Zemler, Town Manager Stan Clauson Associates, Inc.
George Ruther, Community Dev. Director Studio B Architects
Mark Miller, Vail Fire Chief Drexel, Barrell & Co.
Craig Davis, Vail Fire Department Economic & Planning Systems
Nina Timm, Housing Coordinator
Scott Hunn, Former Project Planner
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Chamonix Master Plan
Table of Contents
1. Project Scope 1
2. Process 3
A. Overview
B. Advisory Committee
C. Town Council Hearing
D. Refinement of Schemes
E. Sustainability
3. Final Recommendations 6
A. Advisory Committee
B. Final Town Council Approval
4. Preferred Option 7
5. Procedural Requirements 9
6. Non-Preferred Options 9
7. Recommended Actions 12
8. Appendix 12
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1. PROJECT SCOPE
The proposed design schemes for the Chamonix Master Plan Area were directed by the
stated goals and objectives developed early in the community participation process.
The consultant team of Stan Clauson Associates, Inc., Studio B Architects, and Drexel,
Barrell & Co. identified a variety of opportunities and constraints from the unique physical
characteristics of the
Chamonix site. The inclusion
of a fire station and student
dormitory further complicated
the layout and programmatic
elements of the site design.
The Master Plan Area is
generally south facing and
sloped and occupies a highly
visible location off of the west
Vail exit (Exit No. 173) from I-
70. Highway commercial and
strip mall commercial
development characterizes the uses off of the frontage road and Chamonix Road, with
residential neighborhoods characterizing the use patterns off of Chamonix Lane. The
Chamonix Master Plan Area is located near to bus stops on both the West Vail Red and
Green Loop transit lines. Commercial and employment opportunities are located in the
commercial areas within walking distance of the site.
The Town Council identified eleven development goals to direct the master planning
process. These goals were:
· The site is to be used for development of a fire station and employee housing.
· Housing for student fire department employees should be considered in the
design of the fire station.
· An ambulance substation could be an ancillary use on the site.
· Energy-efficient and sustainable design and construction techniques are
important. Certification by a particular program (LEED, Green Globes) is to be
investigated, although not mandatory.
· 100 percent of housing developed should be deed-restricted, for-sale employee
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Chamonix Master Plan
2
housing, with a mix of one-, two-, and three-bedroom units.
· The site should be optimized to provide the greatest amount of employee
housing.
· Re-zoning the site to Housing (H) District is preferred to allow flexibility in design
and development.
· Additional traffic onto Chamonix Lane should be limited.
· One-story of development along Chamonix Lane is acceptable.
· All financing and phasing options will be considered.
· New pedestrian circulation and access routes should be provided around the
site, along Chamonix Road and/or Lane, to ensure connectivity of the
surrounding neighborhood to other areas within West Vail. Existing pedestrian
paths through the site are to be limited.
The charge made by the Vail Town Council to “optimize the site” required that the
planning concepts developed by the design team be evaluated in the context of
adjacent uses. The ultimate goal was to provide a plan for the Chamonix Master Plan
Area that balanced the concepts of density, neighborhood impact, and traffic and
parking concerns with aesthetics, sustainability, and value in a way that would address
the community need for additional affordable housing in a contextually appropriate
way.
The target group for the Chamonix development was families. The target group income
was determined to fall within 60-120% of the Area Median Income (AMI) range for Eagle
County, with a possible inclusion of incomes up to 140% of AMI. In current dollars, this
equated to a household income range of $47,000 to $94,000, with a possible excursion to
$110,000.
An important component to the site plan for the Chamonix Master Plan Area was the
inclusion of a new fire station. Members of the Town Council recommended the fire
station be segregated from the residential use of the Chamonix development for safety
and noise reasons. Dedicated access for emergency equipment was requested, as was
the incorporation of a community room for public gathering. A student dormitory, to
help alleviate the cramped conditions experienced by fire department recruits, was also
requested. Finally, provisions for possible Ambulance District participation were to be
considered.
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2. PROCESS
A. History of Chamonix Master Plan Area
The Town of Vail acquired the 3.6-acre “Chamonix Parcel” in October, 2002, for the
purpose of constructing a fire station, employee housing and land banking. To
achieve the Town’s goals the Town of Vail adopted the Chamonix Master Plan in
2005. The Master Plan outlined development areas for a fire station, employee
housing and open space.
In 2007, the Town of Vail was able to acquire the adjacent former Wendy’s Site. It
was determined the former Wendy’s Site was a more optimal location, from an
emergency services perspective, for a future West Vail Fire Station. Based upon the
acquisition of the new property, the Town of Vail determined it could better utilize
the two parcels if a new, comprehensive master plan process was completed. A
Request for Proposals to hire a new consultant team was issued in September, 2007.
The Team of Stan Clauson Associates, Inc., Studio B Architects, and Drexel, Barrell &
Co. were retained by the Town of Vail to develop this new Chamonix Master Plan.
B. Overview
During a period of six months, the consulting team developed three schemes. The
three schemes, titled Neighborhood Block, Neighborhood Cluster, and Village
Neighborhood, explored varying densities and internal character. Development of
the three schemes benefited from informal and formal meetings with stakeholders
and Town staff and from responses to a survey distributed to potential residents.
Members of the consultant team also attended the Fire Chief Magazine “Station
Style Design Conference” in Phoenix to broaden their understanding of current fire
station design trends. Revisions to the three schemes were periodically presented to
the Advisory Committee for additional input and direction, and these refinements
were subsequently presented to the Town Council.
Information from the Town department heads was considered in the site planning
and design guidelines for the development of the employee housing and fire station
at the Chamonix Master Plan Area. Information from other sources was balanced
with the input gained from the Focus Groups.
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C. Advisory Committee
On 16 January 2008 a “Kick-Off” meeting was held for the purpose of introducing the
Chamonix Site Master Plan project to the Advisory Committee. The Advisory
Committee, which was selected by Town of Vail staff as well as citizens, consisted of
representative from the Town Council, the Planning and Environmental Commission,
the Housing Authority, the Vail Fire Department, Community Development, and two
Citizens at Large. Duties of the Advisory Committee consisted of reviewing previous
master planning efforts produced for the Chamonix site, engaging in discussions on
new opportunities and changed conditions to be considered during the new master
planning effort, and issuing recommendations to the consultant team on the
parameters that would guide the process and the creation of alternative
development scenarios.
D. Town Council Hearing
The Town Council received an update on the work to date on 20 May 2008. The
consultant team presented three schemes which ranged in total unit counts from 50
to 70 units. Optimizing the density of the site, the Council’s charge at the outset of
the master planning effort, was not construed to mean that the maximum number of
units possible for the site should be sought. Rather, the consultant team sought a
balance between number of units and resident population, with special
consideration given to the quality of the experience of living in and around the
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5
development. The Town Council instructed the design team to seek a middle path
on density, considering internal views and character of the surrounding
neighborhoods. There was also a discussion of unit sizes, with the Council inclining
toward larger units of two, there and possibly four bedrooms.
E. Refinement of Schemes
Based on the Council’s comments and the request accommodate more family-
oriented units, the schemes were refined to concentrate on the creation of two and
three bedroom units. Units ranged in size from 768 sq. ft for 1-bedroom units, 1,292 sq.
ft. for 2-bedroom flats, 1,333 sq. ft. for 2 bedroom lofts, 1,460 sq. ft. for 3-bedroom
units to 1,632 sq. ft. for 3 bedroom duplex units. Because family housing was the
stated focus of the development, one bedroom units were incorporated sparingly
and generally used as “infill.” There was attention to the possibility of providing 4-
bedroom units. While these were not included in the final unit mix, some units were
designed with expansion potential, where a fourth bedroom could be finished later.
F. Sustainability
Various construction methods and site design techniques
were discussed for the site which conformed to “green”
practices. Both traditional on-site building methods as
well as the use of offsite, factory built construction were
considered for the ultimate construction of the housing
structures. Based on discussions with the Advisory
Committee, offsite, factory built construction became the
preferred method due to the energy efficiencies as well
as lower construction costs inherent with this construction method. Site design
standards which focused on solar orientation, limits to site disturbance, brown-field
development, open space preservation, access to transit, and on-site storm water
retention were integrated into the three schemes as providing the basis for certifiably
sustainable construction practices.
Certification of the project using a third-party certification program, such as the
United States Green Building Council LEED certification process, was considered and
was included in the cost estimates. The Advisory Committee determined that third-
party certification would create potential advantages in the future marketing of the
development, would leverage the green techniques used in the development to
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Chamonix Master Plan
6
encourage or require other private developments to seek the same standards, and
foster community pride. As a part of the third party certification process, on-site
storm water detention, which would minimize impacts from impermeable surfaces at
the Chamonix site to the municipal storm water system, was incorporated in to the
design.
3. FINAL RECOMMENDATIONS
A. Advisory Committee
On 17 July 2008, the final Advisory Committee meeting was held. The consultants
presented the final versions of the three schemes and, after discussing the schemes,
the Advisory Committee members in attendance voted on their preferred scheme for
recommendation to the Town Council. The “Village Neighborhood” scheme, which
was the most dense scheme that featured an underground parking garage, received
six of the ten votes cast, the “Neighborhood Block” plan received four of the ten votes
cast, and the “Neighborhood Cluster” received none of the votes cast. While the
Village Neighborhood became the elected preference of the Advisory Committee, a
subsequent discussion after the vote tended to suggest that there was significant
concern regarding the additional cost and maintenance of the sub-grade parking
garage. This concern was noted and included in the report to Town Council.
B. Final Council Approval
On 5 August 2008, a final presentation of the three schemes was made to the Town
Council. Following an update on the Advisory Committee recommendations the
council voted six to one for the Neighborhood Block scheme as the preferred option.
Reasons given for the preference for the Neighborhood Block scheme ranged from
the middle density character of the scheme, the inclusion of open space, the mix of
units, and the flexibility of unit layout. Council members voiced support for the third
party certification of the project as well as for factory, off-site construction.
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4. PREFERRED OPTION
Neighborhood Block
A. Overview
The Neighborhood Block scheme contains 58 units. The following unit mix was
proposed:
· No 1-bedroom units;
· twenty, 2-bedroom flats;
· sixteen, 2 bedroom lofts;
· eight, 3-bedroom units; and
· fourteen, 3 bedroom duplexes.
This unit mix provided for 81,696 sq. ft. of housing with a density of 16 dwelling units per
acre. A main access street, which gained access to the site from Chamonix Road,
bisected the site, with 3-bedroom duplexes on the north side and multi-family units on
the south side. An alley offers secondary access to the multi-family units. The main
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street passed through the development to the fire station site. While access to the fire
station was intended to be limited, this configuration allowed for dual points of access
to the site, thus alleviating internal traffic congestion.
The landscape plan located potential community gathering spots throughout the
scheme. Semi-private, stepped courtyards were located between the duplex units.
Turf areas were limited to large open spaces on the east and west ends of the
development. The open space on the east end could be utilized for such uses as a
dog park. Landscaping on the east end was kept away from the street to preserve
sightlines at the Chamonix Road/Chamonix Lane intersection. The open space on
the west end would provide a viewing area into the fire station operations. For safety
reasons, the viewing area was segregated from the fire station by a series of low,
landscaped walls.
The landscape palette utilized native trees and shrubs. Aspens were situated along
the northern edge of the site and gradually “spilled” through the spaces created by
the structures. In these stands of aspen, a native understory of grasses (Thurber’s
fescue, wheatgrass and blue-wild rye) was punctuated by forbs such as columbine,
common lupine, golden banner, and strawberry. Along the southern portion of the
site, where retention ponds were intended to hold and treat storm water runoff, more
water-oriented plants took over. Blue spruce was planted densely to act as a screen
to the commercial uses to the south and I-70 beyond. Shrub thickets of willow and
birch filled in among the spruce.
B. Fire Station
The fire station design shown in the Neighborhood Block scheme was the consensus
alternative of Fire District staff and the
Advisory Committee. The building
foundation itself provided retention of
the steep slopes to the north of the site,
and thereby offered the most cost-
effective site design.
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5. PROCEDURAL REQUIREMENTS
Following extensive analysis of both the Chamonix Parcel and the Wendy’s Site, staff
determined the Official Land Use Map for the Town of Vail should be amended to reflect
the new designation of Chamonix Master Plan Area. The designation of Chamonix
Master Plan Area is harmonious with the residential and commercial uses in the
surrounding neighborhood and achieves the development goals listed above.
Both properties were rezoned to reflect the development goals of the Chamonix Master
Plan Area. The 3.6-acre parcel commonly known as the Chamonix Parcel was rezoned
from Two-Family Primary/Secondary (P/S) zone district to Housing (H) zone district
(Ordinance No. 27, Series of 2008)and the 1.25-acre former Wendy’s Site was rezoned
from Commercial Core 3 (CC3) zone district to General Use (GU) zone district (Ordinance
No. 26, Series of 2008) on November 18, 2008.
Ultimately, the fire station itself will require the approval of a Conditional Use Permit by
the Planning and Environmental Commission (PEC) in the General Use (GU) zone district
as it is a conditional use rather than a permitted use in all zone districts.
The master plan is intended to be used as the development guide for the Chamonix
Master Plan Area. The plan identifies the location for the fire station and the employee
housing. The plan locates the highest density employee housing to the south of the lower
density employee housing. This layout ensures the greatest compatibility with the
adjacent neighbors. Locating the fire station on the southern edge of the property also
locates this more commercial type use farthest from residential development.
6. NON-PREFERRED OPTIONS
A. Neighborhood Cluster Overview
The Neighborhood Cluster scheme contained 50 units. Unit mix consisted of:
· four, 1-bedroom units;
· eight, 2-bedroom flats;
· sixteen, 2-bedroom lofts;
· fourteen, 3-bedroom units; and
· eight, 3-bedroom duplexes.
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The unit mix provided for 68,232 sq. ft. of housing with a density of 14 dwelling units
per acre. A main access street, which gained access to the site from Chamonix
Road, passed through the site to the fire station, again offering dual points of access.
Access to the fire station was limited for safety reasons. Multi-family units were
situated off the north and south side of the access road. Drives extend to the north
off the main street to duplex units.
The landscape plan, similar to the Neighborhood Block scheme, located community
gathering spots throughout the design. These community spots utilized terraced
courtyards which were located off of internal pedestrian circulation routes. As with
the Neighborhood Block scheme, turf areas were provided on the east and west
ends of the development, connected by a pedestrian trail. The turf area on the
eastern portion could be utilized for an amenity such as a dog park, while the
western turf area offered a segregated vantage point of the fire station operations.
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B. Village Neighborhood Overview
The Village Neighborhood scheme contained 70 units. This scheme offered a
combination of lower density duplex and multifamily units and a multi-story, multi-
family structure. Unit mix consisted of:
· nine, 1 bedroom units;
· thirty-two, 2 bedroom flats;
· no 2 bedroom lofts;
· sixteen, 3 bedrooms; and
· ten, 3 bedroom duplexes.
The unit mix provided for 87,936 sq. ft. of housing with a density of 19 dwelling units per
acre, the highest density of the three schemes. The main access to the site is via
Chamonix Road. The entry road offered a traditional neighborhood lane, with duplex
units to the north and multi-family units to the south. The lane terminated in the plaza
located in the center courtyard of the multi-story, multi-family structure.
The plaza was of a more urban character, with paving that allowed for pedestrian
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and occasional vehicular access as needed. A raised landscaped platform in the
center offered a green gathering spot for residents. A parking structure was located
below the plaza and provided parking for the residents of the multi-storied structure.
The parking structure was accessed via a dedicated entrance off of the frontage
road. As in the previous schemes, open space was provided on the eastern and
western ends of the site, with similar possibilities for programming.
7. RECOMMENDED ACTIONS
A. Amend the Vail Land Use Plan.
· Planning and Environmental Commission recommendation on December 22,
2008
· Vail Town Council adoption, on first reading of Ordinance No. 1, Series of
2009, scheduled for January 6, 2009
B. Rezone the “Chamonix Parcel” to Housing (H) District.
· Occurred on November 18, 2008 (Ordinance No. 26, Series of 2008)
C. Rezone the “Wendy’s Site” to General Use (GU) District.
· Occurred on November 18, 2008 (Ordinance No. 27, Series of 2007)
D. Complete the final Chamonix Affordable Housing Development Cost and
Revenue Analysis by Economic & Planning Systems.
· Draft complete on December 9, 2008
E. Complete a site and unit mix specific market study to determine demand for the
development, based on the pre-determined area median income target.
· Initiated Phase II of contract with Economic & Planning Systems on December
16, 2008. Anticipated completion by February 15, 2009.
8. APPENDIX
A. Neighborhood Block Site Plan
B. Chamonix Affordable Housing Development Cost and Revenue Analysis
C. Vicinity Map
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Appendix B
CHAMONIX AFFORDABLE HOUSING DEVELOPMENT
COST AND REVENUE ANALYSIS
Prepared for:
Town of Vail
Prepared by:
Economic & Planning Systems, Inc.
December 9, 2008
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TABLE OF CONTENTS
PAGE
I. Introduction.................................................................................................2
Project Background..........................................................................................2
Scope of EPS Analysis........................................................................................2
II. Comparative Analysis................................................................................3
Comparative Projects.......................................................................................3
III. Feasibility Analysis.....................................................................................10
Project Costs.....................................................................................................10
Project Revenues.............................................................................................11
Cost Scenerios..................................................................................................13
IV. Findings........................................................................................................0
Cost Considerations..........................................................................................0
Unit Subsidy.........................................................................................................1
Buyer Lending Issues..........................................................................................2
Additional Considerations................................................................................2
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LIST OF TABLES
PAGE
Table 1 Total Project Costs..........................................................................11
Table 2 Affordability Calculation................................................................12
Table 3 Subsidy at Optimal AMI Levels......................................................14
Table 4 AMI Levels for Stick Build & Standard Subsidy............................15
Table 5 AMI Levels for Modular & Standard Subsidy...............................16
Table 6 Incomes Required to Cover Costs of Stick Built Construction.17
Table 7 Incomes Required to Cover Costs of Modular Construction...18
Table 8 Summary of Findings.........................................................................1
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I. INTRODUCTION
The proposed Chamonix affordable housing project site is located on Chamonix Lane in
close proximity to the West Vail interchange. The Town purchased the site several years
ago for the purpose of constructing housing. The former Wendy’s site was purchased
more recently for the purpose of constructing a fire station. Collectively, the two sites
total 5.5 acres and are slated for housing and the fire station. Surrounding land uses in
the area consist of highway oriented commercial development. Further north from the
highway along Chamonix Lane, the land use pattern is composed of both single family
and multi family residential uses.
PROJECT BACKGROUND
The Town of Vail recently retained Stan Clauson Associates, Inc. to complete a site plan
and cost estimation for an affordable housing project on the Chamonix site. As part of
the work, Clauson identified three possible development programs with varying levels of
density and building types. Clauson’s work also estimated costs associated with
construction, engineering, and landscaping of the scenarios for both stick built and
modular construction. In addition, the report considered additional costs and fees
associated with achieving LEED certification. The analysis was completed in the fall
of 2008.
From this work, the Town Council identified scheme 1, Neighborhood Block, as the
favored development program. Included in this program are 58 total units with an
overall density of 16 dwelling units per acre. The project cost estimated by Stan Clauson
ranges from $16.7 to $23.3 million depending upon the building construction method. As
part of the evaluation of the project, the Town seeks to develop a full understanding of
any and all costs in addition to land costs that may occur throughout the course of the
project’s implementation.
SCOPE OF EPS ANALYSIS
Economic & Planning Systems (EPS) was retained by the Town of Vail to conduct a
feasibility study of the project, building on the work done by Stan Clauson Associates.
First, EPS researched comparable projects within Summit County, the Roaring Fork Valley,
and Eagle County to identify prominent factors influencing the overall economics of a
number of projects. Second, EPS modeled potential Chamonix project revenue based
on targeted AMI levels. Project revenue was then compared to estimated costs,
including additional cost factors identified by EPS, to determine the AMI requirements
needed to provide sufficient revenue to make the project feasible.
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II. COMPARATIVE ANALYSIS
EPS compiled comparative cost information for seven projects in the Roaring Fork Valley,
Summit County, and Eagle County based on interviews with project representatives. This
section discusses the individual projects and then summarizes the relevant findings.
COMPARATIVE PROJECTS
SUMMIT COUNTY
Vic’s Landing
The Vic’s Landing project is located in the Town of Breckenridge across from the
Breckenridge Golf Course on Tiger Road. The project was spurred by an annexation
request by the developer, Tom Silengo, and the corresponding request for water taps.
As part of the annexation, the Town’s inclusionary housing requirement was triggered.
The Town required the developer to construct 24 affordable units in exchange for
entitlements for 12 market rate units. Town contribution to the project viability was limited
to fee waivers and the entitlement of the 12 market units.
The project is evenly split between one- and two-bedroom units with target AMI levels of
80 and 100 percent. The 24-unit project consists of six four-plexes. One-bedroom units are
priced at $185,000 and target income levels at 80 percent of AMI. Two-bedroom units
target both 80 and 100 percent of AMI and are priced at $229,500 and $285,000 per unit.
Among other standards, the deed restriction limits annual appreciation to three percent
or the increase in local AMI, dependant upon whichever measure is higher. In addition,
resales of the units are subject to income testing on the part of the buyer with a 10
percent income level tolerance.
Closings began in April of 2008. The one-bedroom units in the project are sold out.
Approximately half of the two bedroom units are sold. It should be noted that the two
bedroom units were completed later and thus have been impacted to a greater degree
by current credit restrictions. Federal Housing Administration (FHA) approval of the
project was not originally sought, although an effort on the part of the developer is
currently being made to receive approval. The approval is expected to broaden market
demand as buyer financing will become more available.
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Valley Brook
Valley Brook is a project in the final planning stages also located in the Town of
Breckenridge on northeast corner of Airport Road and Valley Brook Street. The proposed
project is being developed on a fee basis by Mercy Housing Colorado as a result of a
Town issued RFQ in November 2007. As currently proposed, the project includes 42 units
targeting income levels at 80 and 100 percent of AMI.
The project is composed of two- and three-bedroom units in two-story townhomes.
Approximately 52 percent of the units are targeted for AMI of 80 percent or less and 48
percent of the units are targeted for AMI of 100 percent or less. Units at 80 percent range
in price from $133,000 to $160,000 per unit. Prices at 100 percent range from $200,000 to
$250,000. Similar to Vic’s Landing, the deed restriction limits annual appreciation to three
percent or the percent by which AMI increases.
Hard costs are currently estimated at $184 per square foot with total a total square foot
cost of $230 per square foot for hard and soft costs as well as site work. The cost
excludes land and off-site costs. Construction prices have increased approximately 10
percent from the time of that the project was initially bid. However, both the developer
and representatives from the Town expect to benefit from a downward renegotiation of
costs. The developer is charging a one-time fee equivalent to approximately four
percent of total costs, although a 10 percent fee is typically used by the developer.
The project is being developed with a high level of subsidy with contributions from town,
state, and federal sources. In total, it is estimated that grant funding will account for $4.7
million of the project’s budget, or approximately 38 percent of total costs, which does
not include costs of land (which was contributed to the project by the Town). The
subsidy figure does include fee waivers by the Town. In addition, the Town may also
contribute an additional subsidy in grant funding. At this time, the subsidy per unit is
estimated at $117,000 per unit.
Roaring Fork Valley
Rodeo Place
The Town of Snowmass has recently completed the first homes in Rodeo Place, a 27-unit
affordable housing development located near the Rodeo Grounds. The project is
located within the Town of Snowmass, approximately half the distance between the
base area and Highway 82, and is highly visible to traffic along Brush Creek Drive.
The project consists of 20 single family homes, two duplexes, and one triplex. Phase I
accounts for 15 of the 27 total units. The Town finished and closed six units in the fall of
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2008 and plans to have the balance of Phase I completed by the spring of 2009. The
homes are modular. Town staff noted that there have been problems coordinating the
site work and the manufacturer resulting in project delays and cost increases.
Nevertheless, the Town staff is pleased with the overall process and the quality of the
architectural design.
The Town did not established AMI targets for the prospective residents but relied on
surveys of interested households to derive home prices. Approximately 50 to 60
households with at least one full-time employee based in Snowmass expressed interest in
the project. Most of these households have maintained interest in the project since the
surveys were first distributed in mid 2007. The deed restriction, which limits appreciation
to three percent per year (among other terms), has caused some prospective
purchasers to drop out of the process. However, because housing options are limited
(particularly in Snowmass), most households have maintained their participation
throughout the development process and the pool of buyers has remained sufficiently
large to provide adequate demand.
Based on the response to surveys, homes were designed to fall into a price range
spanning from $300,000 to $550,000 per unit (which translates to an AMI of approximately
140 to more than 250 percent). The small single family homes and duplexes are priced at
$300,000, for 1,400 square feet of finished living area plus 700 square feet of basement
floor area ($214 per square foot, finished). Medium sized single family homes are priced
from $425,000 to $450,000 for 1,800 square feet, plus 900 square feet of basement area
($229 per finished square foot). The largest are priced at $550,000 for 2,150 square feet
plus 950 of basement floor area ($256 per square foot, finished). Basements were not an
optional feature, as the Town mandated that they be included in each home. The
requirement not only ensures adequate storage, but also creates additional bedroom
area to be used for sublets and/or roommates, increasing the number of employees that
can be housed locally.
The construction costs range from $210 to $225 per square foot and covers only vertical
costs. The Town absorbed costs for all on-site infrastructure improvements as well as soft
costs related to the site engineering and architectural design. While staff did not have
specific costs for these services, they estimate a 25 percent increase for these costs
resulting in a total cost of $262 to $281 per square foot. The Town had acquired the land
previously and contributed the cost of the land as a form of subsidy. Subsidies range
from $33,000 to $80,000 per unit based on an average construction cost of $271 per
square foot. The smaller units generate $300,000 of revenue while construction costs total
$380,000 (1,400 * 271), resulting in a net subsidy of $80,000. The medium sized units
required a subsidy of $50,000 and the largest units were subsidized by $33,000. The
average among all three unit types is $54,000.
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Burlingame Ranch
Burlingame Ranch is a 21.5 acre affordable housing development in the Town of Aspen
located off Highway 82 to the north of the Bar/X Ranch. The project is entirely dedicated
to affordable housing and planned to be developed over three phases and will include
a total of 236 units. To date, 91 units have been constructed on the site. Income targets
for the project range widely, although the majority of the units accommodate income
levels that range from approximately 80 to 140 percent of AMI. (Note that the Aspen
Housing Office sets its own median income and corresponding AMI levels. The targets
shown here are approximate.)
The first phase of development includes 15 one bedroom units, 30 two bedroom units, 39
three bedroom units, and 7 single-family lots. Most of the units are townhomes. In
addition to the identified income limits, residents are also required to earn a minimum of
75 percent of their yearly income within Pitkin County. The units are deed restricted to
three percent annual appreciation or the percent by which the Consumer Price Index
(CPI) increases. All 91 units included in the first phase have been sold.
An extensive audit of Phase I costs in Burlingame Ranch was completed as a result of a
brochure that was published in 2005 misstating the total cost of the project to the public.
The average sales price per unit (including lots) for the project was approximately
$230,000. Hard costs for the project averaged $170 per square foot with an average
total cost of $202 per square foot of hard and soft costs (which exclude land, off-site, and
mitigation costs). Including land and all other costs, such an off-site infrastructure,
mitigation, and community benefits, the total project cost $236 per square foot.
The project’s audit indicates a per unit subsidy of $331,567, or approximately 59 percent
of the project’s costs. This contrasts with an anticipated subsidy of $184,455 per unit. The
increase is largely attributable to programmatic changes made by Council as well as
shifting AMI targets to lower levels. The project costs increased by $11.7 million, resulting
in relatively high per unit subsidies.
Iron Bridge
Iron Bridge is an affordable housing development located in Garfield County between
Carbondale and Glenwood Springs. The affordable component of the project is part of
the larger 300 home development by Iron Bridge Homes, LLC. The inclusion of affordable
units in the development was a requirement of Garfield County’s inclusionary housing
ordinance triggered by the developer’s request for a Planned Unit Development (PUD)
density increase. A total of 30 deed restricted affordable single family units were
required. County representatives expect 24 to be completed on site and another six to
be addressed via fees-in-lieu.
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The affordable units are all comprised of 3-bedroom 2-bath units with an average size of
1,430 square feet. The units are targeted to families earning 80 percent or less of AMI
and working in Garfield County. The units are priced at $230,000 as a result of
calculation of AMI based on a 6-person family. Garfield County has since amended
their ordinance to limit the amount of people able to be included in the AMI calculation
and maintain lower price points. The units are deed restricted to three percent annual
appreciation or the percent by which the Consumer Price Index (CPI) increases (among
other requirements).
Sales within the affordable component have been slow, as the developer has closed on
only four units However, the balance of the project is under contract and the remaining
20 units are awaiting their certificate of occupancy which has been delayed as a result
of the involvement of Lehman Brothers in the construction loan. As a result, the
completion of the units and release has been delayed several months. No County or
other public subsidy was used in the construction of the units. Developer representatives
report that their approach was to sell the units at the cost of vertical construction and
shift costs related to land, infrastructure, and soft costs to the market rate portion of the
development. Vertical construction costs are estimated range from $160 to $175 per
square foot. The project is not currently FHA approved, although the developer and
County are investigating the measures necessary to become approved.
EAGLE COUNTY
Stratton Flats
Stratton Flats is a 47-acre housing development located in the Town of Gypsum south
of Hwy 6 on the northwest side of the Eagle County Regional Airport. The developer for
the project is Meritage Development Group. At build-out the 339 unit project will include
152 single family homes, 118 townhomes, and 69 condominiums of which 226 will include
deed restrictions. At this time, a total of seven units have been permitted on the 47.3
acre site.
The affordable units target income levels at 140 percent of AMI and are evenly divided
between Town of Gypsum and Eagle County deed restrictions. The Gypsum restriction
limits income to 140 percent of AMI and requires that buyers earn 85 percent of their
income in Eagle County. The Eagle County deed restriction limits income to 140 percent
of AMI and includes a cap on annual appreciation based on the increase to the local
AMI.
Units with the less restrictive Town of Gypsum deed restriction are priced at
approximately $320,000 to $350,000 for townhomes and between $180,000 and $245,000
for condominiums. Units with the Eagle County restriction are priced at $350,000 for
single family units, $300,000 to $330,000 units for townhomes, and between $180,000 and
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$245,000 for condominiums. Market rate units range from $400,000 to $430,000 for single-
family homes and between $340,000 and $380,000 for townhomes. To date, the
developer has written 8 contracts for units in the project. The developer reported that
approximately 80 people had pursued loans without success. As a result, the developer
has pursued and recently received FHA approval, which allows for 97 percent Loan-to-
Value buyer financing.
The project was completed using modular construction at a total cost of $200 per square
foot. From the time of initially ordering the modular units through the current point in the
construction process, the developer reported a cost increase of eight percent. Within
the Gypsum deed restricted units, there is a per unit subsidy of approximately $23,000
which was provided in the form of fee waivers by the Town. Eagle County units required
higher subsidies of approximately $23,000 of waived Town of Gypsum fees plus $40,000
per unit which was provided through a $4.5 million equity investment in the project by
Eagle County in the form of a subordinated position.
Eagle Ranch Village
Eagle Ranch Village is a land development project by East-West Partners located in the
Town of Eagle off Grand Avenue on Sylvan Lake Road. The project includes
approximately 60 units which were constructed as part of the Town’s inclusionary housing
ordinance and were constructed approximately five to six years ago. The affordable
units within the project are housed in four-plexes within the Sylvan Square development,
which is part of a larger development that includes single-family houses, entitled lots, and
additional multifamily housing.
The affordable units sold for approximately $300,000 per unit as compared to market rate
units within the project that sold for approximately $350,000 per unit. Hard costs within
the project were approximately $180 per square foot for vertical construction only. Soft
costs accounted for approximately 20 percent of hard costs resulting in a total cost to
approximately $216 per foot. The developer of the affordable units reported that no
profit margin was received on the affordable units.
No income restrictions exist on the units. The deed restriction requires that residents must
live and work in Eagle County and limits annual appreciation to three percent or CPI,
although this provision is waived if the seller cannot find a buyer. The Eagle County
Housing Authority has the first right of purchase from the owner. The affordable units
were provided a development subsidy through a land donation by East-West Partners as
well as a 0.2 percent transfer fee on the market rate units. The fee is allocated by a
community housing committee to individual units. Including land and the transfer fee,
the total subsidy in Sylvan Square was approximately $50,000 per unit.
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III. FEASIBILITY ANALYSIS
EPS conducted a financial analysis to provide a full indication of the costs the Town of
Vail will incur in the development of the Chamonix site. EPS analyzed potential revenues
from varying AMI levels and projected the per unit subsidies needed to finance the
project.
Project Costs
Town Council has indicated a preference for Scheme 1 of the Stan Clausen proposals
which includes 36 two-bedroom and 22 three-bedroom units for a total of 58 units. EPS
compiled the cost information provided by the consultant with line items for a developer’s
fee and contingency consideration. With these factors added to the original estimate,
the total construction cost for the “stick built” Option A is $29,523,540. The cost for the
modular built Option B is $21,844,116, as shown on the following page in Table 1.
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Table 1
Total Project Costs
Chamonix Affordable Housing Costs and Revenue Analysis
Sources & Uses Option A Option B
Total Square Feet 81,696 81,696
Program
1 Bedroom 00
2 Bedroom 3636
3 Bedroom 22 22
Subtotal 58 58
Costs Cost Factor
Engineering $848,328$848,328
Engineering Services 7.0%59,38359,383
Construction 23,283,36016,747,680
Landscaping 748,552748,552
LEED Certification135,420 135,420
Subtotal $25,075,043 $18,539,363
Cost per Square Foot $307$227
Contingency
Engineering Contingency 15.0%$127,249$127,249
Construction Contingency 1 10.0%2,328,3361,674,768
Landscaping Contingency 15.0%112,283 112,283
Subtotal $2,567,868 $1,914,300
Fees
LEED Certification Fee 0.5%125,37592,697
Developer Fee 1 7.0%$1,755,253 $1,297,755
Subtotal $1,880,628 $1,390,452
Total Costs $29,523,540 $21,844,116
1 EPS additions to Stan Clauson estimate
Source: Economic & Planning Systems, Stan Clauson Associates
H:\18887-Vail Chamonix Housing Site Feasibility Analysis\Data\[18887 - AMI Eagle County.xls]Costs
Neighborhood Block
Project Revenues
EPS estimated appropriate sales prices based upon an Average Median Income (AMI) of
$75,000 for a household of three in Eagle County, as shown in Table 2. Target home
prices range from approximately $228,000 at 80 percent of AMI to $407,300 at 140
percent AMI.
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1/21/2014
Chamonix Master Plan
13
COST SCENERIOS
The total amount of revenue available to the project was determined by the number of
units within the project dedicated to each income level. Total income was then
compared to the total project cost to determine the net difference. This amount
provides the basis of the estimate of subsidy per unit for the proposed Chamonix project
in three scenarios. For this analysis, the costs are based on the San Clauson report. Stick
built construction is assumed to cost $285 per square foot and modular is assumed to
cost $205 per square foot.
The field research indicates that these may be overly conservative at this time and that a
lower cost figure may be reasonable. In the analysis that follows, the original cost figures
have been maintained. It is recommended that the feasibility analysis be rerun with
lower figures after the Town has had the opportunity to review them.
The first scenario examined an optimal level of affordability with half of the units targeting
households at 80 percent of AMI and half at 100 percent AMI. The second scenario
determines the price points necessary to reach a per unit subsidy consistent with the
comparative projects in the region. The third scenario examines the per unit prices
needed for the project to break even.
In the tables that follow, Scenario A refers to stick built construction costs and Scenario B
is based on modular costs.
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Chamonix Master Plan
14
OPTIMAL AMI TARGET
An optimal AMI level of 80 and 100 percent of AMI was used in this analysis. At these
levels a stick built project requires a per unit subsidy of approximately $251,000 per unit,
as shown in Table 3. Modular construction at these incomes requires a per unit subsidy
of $118,000.
Table 3
Subsidy at Optimal AMI Levels
Chamonix Affordable Housing Costs and Revenue Analysis
Revenue Sources Option A Option B
2 Bedroom % of Total
80% AMI - 2 Bdrm.50%4,111,2004,111,200
90% AMI - 2 Bdrm.0%00
100% AMI - 2 Bdrm.50%5,185,8005,185,800
110% AMI - 2 Bdrm.0%00
120% AMI - 2 Bdrm.0%00
130% AMI - 2 Bdrm.0%00
140% AMI - 2 Bdrm.0%0 0
Subtotal 100%9,297,000 9,297,000
3 Bedroom
80% AMI - 3 Bdrm.50%2,512,4002,512,400
90% AMI - 3 Bdrm.0%00
100% AMI - 3 Bdrm.50%3,169,1003,169,100
110% AMI - 3 Bdrm.0%00
120% AMI - 3 Bdrm.0%00
130% AMI - 3 Bdrm.0%00
140% AMI - 3 Bdrm.0%0 0
Subtotal 100%5,681,500 5,681,500
Total Revenue $14,978,500 $14,978,500
Project Profit/Loss
Square Feet ($178.04)($84.04)
Unit ($250,777)($118,373)
Total ($14,545,040)($6,865,616)
Source: Economic & Planning Systems, Stan Clauson Associates
H:\18887-Vail Chamonix Housing Site Feasibility Analysis\Data\[18887 - AMI Eagle County.xls]Revenues
Neighborhood Block
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Chamonix Master Plan
15
TYPICAL SUBSIDY
Based on the research of regional projects, a representative per unit subsidy for stick built
construction in a project with only affordable units is approximately $120,000 per unit. A
typical subsidy for modular construction is approximately $30,000 per unit.
To reach a typical stick built subsidy, the program required units to be evenly split
between 130 and 140 percent of AMI, as shown in Table 4. At these income levels, the
project could be feasible with a per unit subsidy of approximately $117,000.
Table 4
AMI Levels for Stick Build & Standard Subsidy
Chamonix Affordable Housing Costs and Revenue Analysis
Revenue Sources Option A
2 Bedroom % of Total
80% AMI - 2 Bdrm.0%0
90% AMI - 2 Bdrm.0%0
100% AMI - 2 Bdrm.0%0
110% AMI - 2 Bdrm.0%0
120% AMI - 2 Bdrm.0%0
130% AMI - 2 Bdrm.50%6,796,800
140% AMI - 2 Bdrm.50%7,331,400
Subtotal 50%14,128,200
3 Bedroom
80% AMI - 3 Bdrm.0%0
90% AMI - 3 Bdrm.0%0
100% AMI - 3 Bdrm.0%0
110% AMI - 3 Bdrm.0%0
120% AMI - 3 Bdrm.0%0
130% AMI - 3 Bdrm.50%4,153,600
140% AMI - 3 Bdrm.50%4,480,300
Subtotal 50%8,633,900
Total Revenue $22,762,100
Project Profit/Loss
Square Feet ($82.76)
Unit ($116,577)
Total ($6,761,440)
Source: Economic & Planning Systems, Stan Clauson Associates
H:\18887-Vail Chamonix Housing Site Feasibility Analysis\Data\[18887 - AMI Eagle County.xls]Revenues
Neighborhood Block
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Chamonix Master Plan
16
Modular construction affords a greater flexibility in the program required to reach typical
subsidies. When 50 percent of units are priced for 120 percent AMI and the remaining
units are divided between 110 and 130 percent AMI, a per unit subsidy of approximately
$33,000 is needed, as shown in Table 5.
Table 5
AMI Levels for Modular & Standard Subsidy
Chamonix Affordable Housing Costs and Revenue Analysis
Revenue Sources Option B
2 Bedroom % of Total
80% AMI - 2 Bdrm.0%0
90% AMI - 2 Bdrm.0%0
100% AMI - 2 Bdrm.0%0
110% AMI - 2 Bdrm.30%3,496,900
120% AMI - 2 Bdrm.50%6,258,600
130% AMI - 2 Bdrm.20%2,643,200
140% AMI - 2 Bdrm.0%0
Subtotal 100%$12,398,700
3 Bedroom
80% AMI - 3 Bdrm.0%0
90% AMI - 3 Bdrm.0%0
100% AMI - 3 Bdrm.0%0
110% AMI - 3 Bdrm.30%2,225,300
120% AMI - 3 Bdrm.50%3,824,700
130% AMI - 3 Bdrm.20%1,510,400
140% AMI - 3 Bdrm.0%0
Subtotal 100%$7,560,400
Total Revenue $19,959,100
Project Profit/Loss
Square Feet ($23.07)
Unit ($32,500)
Total ($1,885,016)
Source: Economic & Planning Systems, Stan Clauson Associates
H:\18887-Vail Chamonix Housing Site Feasibility Analysis\Data\[18887 - AMI Eagle County.xls]Revenues
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Chamonix Master Plan
17
MINIMAL SUBSIDY
The following two tables test hypothetical scenarios in which the Town pays the least
amount of subsidy. For stick built construction, the project requires a subsidy of $102,000
per units even if 100 percent of the units are sold at 140 percent of AMI, as shown in Table
6.
Table 6
Incomes Required to Cover Costs of Stick Built Construction
Chamonix Affordable Housing Costs and Revenue Analysis
Revenue Sources Option A
2 Bedroom % of Total
80% AMI - 2 Bdrm.0%0
90% AMI - 2 Bdrm.0%0
100% AMI - 2 Bdrm.0%0
110% AMI - 2 Bdrm.0%0
120% AMI - 2 Bdrm.0%0
130% AMI - 2 Bdrm.0%0
140% AMI - 2 Bdrm.100%14,662,800
Subtotal 0%14,662,800
3 Bedroom
80% AMI - 3 Bdrm.0%0
90% AMI - 3 Bdrm.0%0
100% AMI - 3 Bdrm.0%0
110% AMI - 3 Bdrm.0%0
120% AMI - 3 Bdrm.0%0
130% AMI - 3 Bdrm.0%0
140% AMI - 3 Bdrm.100%8,960,600
Subtotal 0%8,960,600
Total Revenue $23,623,400
Project Profit/Loss
Square Feet ($72.22)
Unit ($101,727)
Total ($5,900,140)
Source: Economic & Planning Systems, Stan Clauson Associates
H:\18887-Vail Chamonix Housing Site Feasibility Analysis\Data\[18887 - AMI Eagle County.xls]Revenues
Neighborhood Block
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Chamonix Master Plan
18
The Town could hypothetically achieve feasibility with minimal subsides using modular
construction costs, as shown in Table 7. The sales modular constructed units are cost
neutral when 40 percent and 50 percent of units are targeted for incomes of 130 and 140
percent of AMI, respectively. At these sales prices a small number of units can be
devoted to 120 percent of AMI.
Table 7
Incomes Required to Cover Costs of Modular Construction
Chamonix Affordable Housing Costs and Revenue Analysis
Revenue Sources Option B
2 Bedroom % of Total
80% AMI - 2 Bdrm.0%0
90% AMI - 2 Bdrm.0%0
100% AMI - 2 Bdrm.0%0
110% AMI - 2 Bdrm.0%0
120% AMI - 2 Bdrm.10%1,390,800
130% AMI - 2 Bdrm.50%6,796,800
140% AMI - 2 Bdrm.40%5,702,200
Subtotal 60%$13,889,800
3 Bedroom
80% AMI - 3 Bdrm.0%0
90% AMI - 3 Bdrm.0%0
100% AMI - 3 Bdrm.0%0
110% AMI - 3 Bdrm.0%0
120% AMI - 3 Bdrm.10%695,400
130% AMI - 3 Bdrm.50%4,153,600
140% AMI - 3 Bdrm.40%3,665,700
Subtotal 60%$8,514,700
Total Revenue $22,404,500
Project Profit/Loss
Square Feet $6.86
Unit $9,662
Total $560,384
Source: Economic & Planning Systems, Stan Clauson Associates
H:\18887-Vail Chamonix Housing Site Feasibility Analysis\Data\[18887 - AMI Eagle County.xls]Revenues
Neighborhood Block
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Chamonix Master Plan
0
IV. FINDINGS
The following analysis summarizes the most prominent issues encountered in the development of
the selected affordable housing projects. Issues are organized by cost considerations, subsidy
levels, and buyer lending.
Cost Considerations
Construction costs for the projects under consideration in this report ranged from $200 to $281 per
square foot, as shown on the following page in Table 8, which summarizes the costs, revenues, and
subsidies for the projects evaluated. The construction cost data shown in the table is exclusive of
land, off site mitigation, and other considerations. The figures generally include hard costs, soft
costs, and on-site infrastructure. Results indicate frequent instances of construction costs around
$200 to $230 per square foot.
Developers experienced cost escalations ranging from 8 to 20 percent from the time an initial bid
was received to construction. However, project representatives repeatedly indicated that
downward pressure in materials costs has fallen 20 percent from 2007 to 2008. Contractors in the
planning stages are tending to renegotiate prices in light of weakening demand for construction
materials worldwide.
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Chamonix Master Plan
1
Table 8
Summary of Findings
Chamonix Affordable Housing Costs and Revenue Analysis
ProjectPlannedBuiltTarget AMI
Construction
CostSubsidy 5
Cost
EscalationPrice Range
(sq. ft.)(per unit)
Summit County
Vic's Landing242480% to 100%---fee waivers---$185,000 - $285,000
Mercy Housing42---80% & 100%$230$117,00010%$133,000 - $250,000
Roaring Fork Valley
Rodeo Ground279140% - 250%$281$300,000 - $550,000
Burlingame Ranch9191 80% to 140% 2 $202$332,00012%avg. $230,000
Iron Bridge2424 80% 3 $202 4 $0---$230,000
Eagle County
Stratton Flats 1 2267140%$200$23,000 - $40,0008%$180,000 - $350,000
Eagle Ranch Village6060live/work in Cty.$216 4 $50,00020%$300,000
1 Modular units
2 Majority of units in this range, AMI level based on survey
3 Based on six person household
4 Total cost derived by allocating 20% of hard costs to soft costs
5 Burlingame Ranch and Mercy Housing figure do not include waived fees
Source: Economic & Planning Systems
H:\18887-Vail Chamonix Housing Site Feasibility Analysis\Data\[18887 - Projects.xls]Summary
Unit Subsidy
Subsidies take many forms in affordable housing development. The research shows a clustering of
per unit subsidies in the $20,000 to $50,000 range as well as a cluster on the upper end that spans
from $120,000 to $330,000. In all cases, these subsidy levels are on top of land costs. In each of the
case studies provided, land was provided at no cost to the affordable units, which is a minimum
threshold for pursuing an affordable housing project at this time.
Generally, the projects requiring lower subsidies benefit from market rate units that defray the land,
soft costs, developer fees, on-site infrastructure, and off-site mitigation. For example, Iron Bridge,
Stratton Flats, Vic’s Landing, and Eagle Ranch Village all received indirect subsidy through the
ability of the developer to build market rate units on-site. In addition, the projects also received fee
waivers to help offset the costs of affordable units. The $23,000 to $40,000 subsidy at Stratton Flats
includes both fee waivers as well as the benefit of a $4.5 million equity contribution from Eagle
County. The $50,000 per unit subsidy at Eagle Ranch Village includes both fee waivers proceeds
from a RETA and the value of a land contribution from the master developer.
Another way to reduce subsidies is to increase sales prices and target higher AMI levels. The
Snowmass project reflects relatively unique approach as virtually all of the units are priced at the
upper end of the affordable spectrum, reaching approximate AMI levels near (or above) 140
percent. The Town was able to reduce the subsidy to $54,000 per unit based on sales prices for
some units that exceeded $500,000. The project with the lowest required subsidy, Stratton Flats,
1/21/2014
Chamonix Master Plan
2
reflects a combination of benefits, including on-site market rate units, modest deed restriction
terms, as well as higher AMI targets.
In projects without supporting market rate units and conventional AMI targets that reach
households earning as little as 80 percent of AMI, higher subsidies are required to cover project
costs. The proposed Valley Brook project anticipates a per unit subsidy of approximately $117,000.
Burlingame Ranch requires $332,000 per unit.
Moving forward, the Town of Vail should recognize that land subsidy alone will be insufficient for the
project unless construction costs drop and/or AMI targets are set high. The Town should carefully
consider higher AMI levels and should set them only after completing additional market analysis, as
identified below. Generally, the Town should anticipate committing additional levels of subsidy to
the project based on the research of comparative projects.
Buyer Lending Issues
Project developers repeatedly indicated that underwriting standards for residential borrowers
represent the greatest current risk to affordable housing development. Preliminary research shows
that mortgage terms require down payments of 10 to 15 percent. Many developers cited the need
to secure Federal Housing Administration approval, thus providing 97 percent loan-to-value
financing. Project representatives indicated that FHA approval was contingent upon review of the
deed covenants and in the case of the modular development (Stratton Flats) approval of building
plans, including the unit foundation.
Construction loans appear to be less of an issue than individual homebuyer loans. Representatives
from the Valley Brook project indicated a willing market for construction loans. In addition,
downward pressure on construction costs has also eased restrictions to borrowing.
Additional Considerations
Based on discussions with developers with active affordable housing projects in the region, there
are a number of critical issues that warrant consideration, in addition to the issues of costs,
revenues, and feasibility. These include:
Competitive Market Position – The Town should understand the market position of the site
relative to other projects within the county. Prospective home purchasers have options and
can be expected to evaluate several other opportunities before selecting a home at this
location. Documenting the market context and determining the competitive advantages
provided by this site will shed light on the profiles of buyers likely to purchase here. The analysis
will enable the Town to price its units based on the market and improve receptivity among the
segment(s) most likely to consider it.
1/21/2014
Chamonix Master Plan
3
Product Alignment – Once the market position and price banding has been established, the
Town should revisit the products designed for the site. Aligning the products with the buyer
profiles is a critical step to creating a marketable project. It should be noted that most
developers attempt to provide as broad a range of products as possible, thus generating
interest from across the spectrum of prospective buyers. This approach is recommended for the
Chamonix site as well; however, the Town should identify the most profitable and saleable
product and ensure that the development program is concentrated around this unit type.
Market Depth by AMI Level – In addition to evaluating the market supply, as noted in the first
two bullets, the Town should consider an analysis of market demand. Using recent survey data,
the Town could understand the depth of potential demand for units by income level. The data
can be cross-tabulated by a range of factors to better understand depth of demand by type
of resident.
Financing Risk Mitigation – The current credit markets are substantially different from the recent
past. Accordingly, developers must take action to ensure that financing is as available under
the most flexible terms possible for future buyers. At this time, developers are seeking FHA
approval to achieve this. The Town should understand the requirements of FHA and ensure that
it is addressed from the start of
1/21/2014
Chamonix Master Plan
4
Appendix C
1/21/2014
1/21/2014
1/21/2014
1/21/2014
1/21/2014
CHAMONIX PARCEL LAND USE PLAN
August 2, 2005
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Prepared by the Town of Vail Community
Development Department, Davis Partnership
Architects, and Michael Hazard Associates
1/21/2014
I. SUMMARY
Davis Partnership, Michael Hazard Associates, and a neighborhood committee, along
with the Town of Vail Community Development Department staff have completed an
analysis on the Chamonix Parcel and developed this Land Use Plan from those efforts.
The process has incorporated the information from the study conducted by the
consultants with the information culled from the neighborhood citizens to create a simple
and flexible Land Use Plan document and Future Land Use Map in the form of a color-
coded "Site Plan" (attached).
A series of meetings among the appointed review team, neighborhood committee, and
Town Council were held between August and November, 2004, which led to the
establishment of the following project objectives:
Identify a location for the West Vail Fire Station on the Chamonix Parcel;
Identify other potential land use opportunities for the Chamonix Parcel; and
Provide a Land Use Site Plan which can be used as a guideline to
establish detailed development plans for the Chamonix Parcel (attached).
II. PROCEDURAL REQUIREMENTS
Following the study phase of this planning document, staff determined that the land use
designation of the subject property is harmonious with the goals of this plan and does
not require an amendment to the Official Land Use Map for the Town of Vail. The official
land use designation of the Chamonix Parcel is "Medium Density Residential" on the
Official Land Use Map, a designation which has Fire Station listed as a desired use to
have in these areas and is harmonious with the residential component in this Chamonix
Parcel Land Use Plan document.
The only specific use other than fire station on the Chamonix Parcel upon which
consensus was reached during the study phase of this project is a medium density
residential use indicated on the attached plan map as the "Development Zone" and
highlighted in yellow (Attachment A). In order to establish a medium density residential
use on the subject property, a change in zoning from the current Two-Family
Primary/Secondary (P/S) Residential district to the more appropriate Medium Density
Multiple Family (MDMF) Residential district is required.
The fire station use itself requires the approval of a Conditional Use Permit by the
Planning and Environmental Commission (PEC) in both the P/S and MDMF zone
districts and therefore does not necessitate a change in zoning for it to be built. The
passive recreational areas identified on the land use map do not require a zone change
or modifying the parcel's land use designation on the Official Vail Land Use Map.
III. SITE ANALYSIS
Lot Size: 3.6 acres (156,816 sq ft)
Zoning: Two Family Primary /Secondary (P/S) Residential
Current Use: Undeveloped, vacant land
Vegetation: Indigenous grasses and shrubbery, no trees
1/21/2014
Topography: Sloping from north to south at approximately 45% on the
west side of the site and 10% on the east, with a fall of
approximately 66 feet
Constraints: The southeast corner of the site contains public service
lines and transformers which must be relocated or
protected during developme
IV. USES
Primary Use: Fire Station
Secondary Uses: Medium Density Residential; Passive Outdoor Recreation; Open Space
See the Land Use Plan Summary on the attached Site Plan map.)
The primary use onsite and the catalyst for this plan's development is the fire station long
contemplated for this town-owned site in West Vail. The fire station is to be located lower
down on the site adjacent to the existing sites in the Heavy Service (HS) zone district which
are compatible with this type of use.
The medium density residential use is secondary to the fire station and is meant to provide a
logical transition from the commercial service oriented uses on the frontage road to the
residential character of the area above Chamonix Lane. The architecture of a medium density
residential improvement on the subject property should employ the use of pitched roofs to
ensure compatibility with the residential neighborhood above.
The passive recreational and open spaces contemplated for the site will serve as buffers to
mitigate any potential impacts to neighboring uses.
V. PLAN OBJECTIVES
a. Maintain a safe intersection at Chamonix Road and Chamonix Lane;
b. Minimize traffic and noise impacts for the neighborhood;
c. Define a location for the fire station and other uses;
d. Preserve and build upon community characteristics of the neighborhood;
e. Be mindful of site access and the impacts of traffic on the neighborhood;
f. Explore financing options for the fire station;
g. Study the feasibility ofdrive-through engine bays;
h. Allow for a possible future expansion of the fire station up to 16,000 sq ft and
from two to four engine bays;
i. Allow for adequate parking and snow storage at the fire station;
j. Create adequate outside staging for the fire trucks.
VI. LAND USE PLAN MAP
The attached site plan is intended for use as the Future Land Use Map for the Chamonix
Parcel and contains a general Land Use Plan Summary which describes the four color-coded
land use areas:
Blue - Primary Use: "Town and Fire Station Uses", the proposed fire station building and
any other Town of Vail amenities must go through the Design Review Application
process and receive Design Review Board (DRB) approval.
Yellow - Secondary Use: "Development Zone", intended for Medium Density Residential
use and development not to exceed 18 dwelling units per acre in accordance with
2
1/21/2014
the Medium Density Multiple Family (MDMF) zone district and any proposed
buildings must go through the Design Review Application Process and receive
Design Review Board (DRB) approval.
Orange - Accessory Use: "Recreational Space", upon which any physical improvements
associated with passive outdoor recreation, would require Design Review Board
DRB) approval.
Green - Open Space Buffer: no physical improvements in this area.
VII. ATTACHMENTS
A. Future Land Use Map ("Site Plan")
1/21/2014
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Attachment: D
TABLE OF CONTENTS
PAGE
CHAPTER I INTRODUCTION 1
CHAPTER II LAND USE PLAN GOALS 6
CHAPTER III OPPORTUNITIES AND CONSTRAINTS ~ ~9 `- -
CHAPTER IV EXISTI"1G LAND USE __11
CHAPTER V SOCIOECONOMIC PROFILE 17
CHAPTER YI PROPOSED LAND USE ~29
CHAPTER VII COMMUNITY FACILITIES -41
CHAPTER.VIII IMPLEMENTATION _ ", ~59
APPENDIX A C0;•~°4UNITY QUESTIONNAIRE - "SUhV•1ARY RESULTS A-1 6
APPENDIX B ADDITIONAL GOALS B_1 2
i APPENDIX C ADDITIONAL SOURCES C-1
APPENDIX D ECONOMIC ANO DEidOGRAPHIC OVERVIEiJ D-1 12 •
APPENDIX E TOWN OF VAIL FORECAST r4ETHUDOLOGY E-1 16
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MEMORANDUM
TO: Vail Town Council
FROM: Community Development Department
DATE: August 16, 2005
SUBJECT: Second Reading of Ordinance No. 17, Series of 2005, amending the Vail
Land Use Plan pursuant to Chapter VIII of the Vail Land Use Plan, adding the
Chamonix Parcel as Tract 43 in the "Inventory and Assessment of Town
Owned Property" contained in Chapter VII, Community Facilities, and setting
forth details in regard thereto.
Applicant: The Town of Vail, represented by Suzanne Silverthorn
Planner: Matt Gennett
I. DESCRIPTION OF THE REQUEST
The applicant, The Town of Vail, represented by Suzanne Silverthorne, is
requesting a second reading of Ordinance No. 17, Series of 2005, an ordinance
amending the Vail Land Use Plan pursuant to Chapter VIII, Vail Land Use Plan,
adding the Chamonix Parcel as Tract 43 in the "Inventory and Assessment of
Town Owned Property" contained in Chapter VII, Community Facilities, and
setting forth details in regard thereto (Attachment A). The purpose of Ordinance
No. 17, Series of 2005, is to establish a land use plan for a fire station and other
uses on the Chamonix Parcel, located at 2310 Chamonix Road/Tract D, Vail Das
Schone Filing 1 (Attachment B, Vicinity Map).
The staff and applicant are requesting that the Town Council approve Ordinance
No. 17, Series of 2005, upon second reading, with the findings located in Section
III of this memorandum.
II. BACKGROUND
On July 20, 2004, upon the recommendation of acouncil-citizen-staff review
committee, the Vail Town Council authorized the Town Manager to hire the
planning team of Davis Partnership/Michael Hazard Associates to facilitate a
master land use plan centered on a fire station for the town-owned Chamonix
property at Tract D, Vail Das Schone Filing 1/2310 Chamonix Road.
On January 24, 2005, the Planning and Environmental Commission (PEC) held a
work session to consider a proposed draft Land Use Plan for the Chamonix
parcel, hear public input, and discuss the other possible uses on site which would
be in addition to the primary fire station use.
1/21/2014
On June 27, 2005, the Planning and Environmental Commission unanimously
approved a proposed land use plan produced by the collaborative efforts of the
committee, staff, and Davis Partnership/Michael Hazard Associates to be used
as a guide for future land uses on the Chamonix Parcel.
On August 2, 2005, the Vail Town Council voted 6-1-0 (Donovan opposed) to
approve Ordinance No. 17, Series of 2005, on first reading.
III. STAFF RECOMMENDATION
The Community Development Department recommends that the Vail Town
Council approves Ordinance No. 17, Series of 2005, upon second reading, with
the following findings:
1. .That the proposed amendments further the purpose and intent of
the Vail Land Use Plan;
2. That the proposed amendments promote the health, safety,
morals, and general welfare of the Town of Vail; and
3. That the proposed amendments promote the coordinated and
harmonious development of the Town of Vail in a manner that will
conserve and enhance its natural environment and its established
character as a resort and residential community of high quality.
IV. ATTACHMENTS
A. Ordinance No. 17, Series of 2005
B. Vicinity Map
C. Chapter VII -Community Facilities, 1 Inventory and Assessment of Town
Owned Property, Coarse Screen of Sites, Vail Land Use Plan
D. TABLE OF CONTENTS, Vail Land Use Plan
E. Figure 5-W, Vail Land Use Plan, with proposed amendment
F. Proposed APPENDIX F, Land Use Plan for the Chamonix Parcel
2
1/21/2014
Tract 43: Chamonix Parcel
Lot Size: 3.6 acres (156,816 sq ft)
Zoning: Two Family Primary /Secondary (P/S) Residential
Current Use: Undeveloped, vacant land
Vegetation: Indigenous grasses and shrubbery, no trees
Topography: Sloping from north to south at approximately 45% on the
west side of the site and 10% on the east, with a fall of
approximately 66 feet
Constraints: The southeast corner of the site contains public service
lines and transformers which must be relocated or
protected during development
Site Plan Map
Primary Use: Fire Station
Secondary Uses: Medium Density Residential; Passive Outdoor Recreation; Open
Space (See the attached Site Plan map.)
Blue -Primary Use: "Town and Fire Station Uses", the proposed fire station
building and any other Town of Vail amenities must go through the Design Review
Application process and receive Design Review Board (DRB) approval.
Yellow -Secondary Use: "Development Zone", intended for Medium Density
Residential use and development not to exceed 18 dwelling units per acre in
accordance with the Medium Density Multiple Family (MDMF) zone district and any
proposed buildings must go through the Design Review Application Process and
receive Design Review Board (DRB) approval.
Orange - Accessory Use: "Recreational Space", upon which any physical
improvements associated with passive outdoor recreation, would require Design
Review Board (DRB) approval.
Green -Open Space Buffer: no physical improvements in this area
1/21/2014
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I Johri Gulick - 10-5chamonixmemo.doc
TO:Town Council
FROM:Stan Zemler, Town Manager
Suzanne Silverthorn, Project Facilitator
DATE:October 5, 2004
SUBJECT:Chamonix Property Master Plan Update
Page 1
BACKGROUND
Since July 20, 2004, at the direction of the Vail Town Council, the planning team of
Davis Partnership/Michael Hazard Associates has been working to facilitate a master
land use plan for the town-owned Chamonix property at 2310 Chamonix Rd. The
purpose of the land use plan is to determine the most appropriate location for a future
fire station on the property as well as other potential uses that would maximize
community benefit while complementing characteristics of the surrounding area.
The 3.6 acre property was purchased by the Vail Town Council in 2002 for $2.6 million.
At the time, a fire station, affordable housing and land banking were identified as
possible future uses. The property is currently zoned primary/secondary residential.
A citizen review team has been assembled to help manage the process. Members
include Kim Ruotolo and Dick Cleveland from the Town Council, as well as Bob Armour,
Bruce Norring and Tricia Hutchinson from the neighborhood, plus town staff.
The planning steps, to date, have included the following:
August 9, 2004
Kick-off meeting with West Vail residents to introduce project and to identify
neighborhood interests and concerns. Five key themes were identified:
o Preserve and build upon community characteristics
o Pay particular attention to site access and traffic impacts
o Minimize fire station impacts to the neighborhood
o Explore financing options for fire station
o Explore long-term needs and opportunities
August 9 -September 26, 2004
Seven fire station site plan options were developed using the following criteria:
ease of fire truck movement; safety for fire truck access to site and exit from site;
extent of site utilized/site availability for future development; response to existing
neighborhood uses and existing zoning; and response to existing site grades.
Two of the 7 site plan options were expanded to include possible master plan
scenarios representing high density residential and land banking (see
attachments). The scenarios included a site section showing height relationships
and the impacts on existing residential properties on Chamonix Lane.
1/21/2014
John Gulick - 10-5chamonixmemo.doc
September 27, 2004
Update meeting held with West Vail residents to present fire station site plan
options and the beginning stage of land use planning options for the remainder
of the property.
The purpose of the October 5 update to the Town Council is to provide a summary of
the September 27 neighborhood meeting, narrow the fire station options to 2 or 3, and
describe next steps.
SUMMARY OF NEIGHBORHOOD MEETING, SEPTEMBER 27
Questions & Answers
Q: What is the current zoning and how does that relate to height requirements for
new development?
A: The current zoning is Primary Secondary Residential. This current zoning limits
the height to 33 feet for sloped roofs and 30 feet for flat roofs. It is
recommended the site be rezoned to General Use to allow the fire station to be
sited. The General Use zone is defined by the Planning and Environmental
Commission for height limits. If the site was rezoned to high-density residential
or public accommodation, the height would be limited to 48 feet. If the site were
rezoned to medium residential, the height limit would be 36 feet above adjacent
grade.
Q: How many calls would the Fire Department respond to from West Vail?
A: An average of 1 a day.
Q: Where does Greater Eagle River Fire Protection District boundary begin?
A: At mile marker 171 at Dowd Junction.
Suggestions/Comments
Development of the property could help block highway noise and provide a visual
screen from the service stations and Wendy's.
In addition to the fire station, consider a small park with picnic tables in lieu of
residential use.
Look at open space opportunities. By adding more residential, it will add to traffic
in the neighborhood, which is already a concern.
Maintain apedestrian/bike path through the property.
Avoid a rental housing scenario. It would negatively impact single family homes.
It would also compete with rental units already available by individuals who earn
their living this way.
There are no easy access solutions for the fire station. Chamonix Road and the
corner of Chamonix Lane are both difficult, especially during the winter when
roads are icy.
Holiday Inn prefers drive-through for fire trucks to avoid use of back up beepers.
Lighting is of concern.
For sale units are preferred over rental units to avoid diluting the rental unit
market in the neighborhood.
Neighborhood Preferences
Drive-through scenario for fire station bays is preferred.
Option 7.0 for fire station location best minimizes impact to the neighborhood.
Page 2
1/21/2014
John Gulick - 10-5chamonixmemo.doc
f
NEXT STEPS
Following the Town Council's review of the fire station location options, the
design team will carry forward the top three fire station location options.
The design team will then prepare a series of master plan options for the entire
site based on an evaluation of the neighborhood themes, zoning considerations,
density ranges, public-private scenarios and land banking options.
The design team will also produce a financial analysis of each option and a
comprehensive evaluation of the opportunities and constraints.
Schedule
October 5, 2004 Review Fire Station location options with Town
Council
October 5th -October 29th Develop Master Plan Options
November 1, 2004 Neighborhood Meeting to review Master Plan
Options
November 16, 2004 Present Master Plan Options to Vail Town Council
for review and refinement
Page 3
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i
TOWN OF VAIL `
REQUEST F.OR PROPOSALS
TOWN OF VAIL
DEVELOPMENT OF MASTER LAND USE PLAN
CHAMONIX PROPERTY
VAIL DAS SCHONE, TRACT D, FILING 1
REQUESTED BY
TOWN OF VAIL
OFFICE OF THE TOWN MANAGER
75 S. FRONTAGE RD.
VAIL, CO 81657
June 18, 2004
1/21/2014
Background
In October 2002, the Town of Vail acquired a 3.6-acre parcel of land in West Vail for
2.6 million. The site, once known as the Hud Wirth property, and now called the
Chamonix property, is located at 2310 Chamonix Road. The site is zoned
primary/secondary residential and is the largest remaining town-owned developable
parcel in Vail. In approving acquisition of the land, the Vail Town Council identified a "fire
station, affordable housing and land-banking" as future public uses contemplated by the
town. The next step is to master plan the property, which is the purpose of this RFP.
The Town of Vail desires to hire the services of a planning team to work with the Town of
Vail and its constituencies to develop a master plan for the Chamonix property with
design work to be completed during 2004.The design team should be highly qualified to
include expertise in the areas of land planning, site analysis and layout, architectural
massing, space programming, construction cost estimating, and public process.
Soils tests are being conducted simultaneously and will be provided to the planning
team, as well as survey information and initial site planning studies.
Purpose
The purpose of developing a master plan for the Chamonix property is to accommodate
the Town Council's desire to site a fire station on the property and to identify and
evaluate additional uses that will maximize community benefit while complementing
characteristics of the existing area. In addition to the fire station, the analysis should be
inclusive to include the possibility of residential, commercial, mixed-use and additional
public facilities and/or amenities. The plan should also address opportunities for public
and private partnerships for development viability and efficiency. Phasing could also be
a component of the plan.
Scope of Work
The planning team's submitted proposal should include a detailed breakdown of all
general and specific tasks and products required to complete the work. The following is
a brief outline of the desired minimum tasks requested with the anticipated products and
services expected:
1. Identify and evaluate 2 to 3 site configurations for the West Vail Fire Station
approximately 8,000 sq. ft.) using design specifications provided by the Town of
Vail following a scoping meeting with representatives from the Vail Fire &
Emergency Services Department. One of the configurations should maximize the
ability for additional development on the remainder of the site. The designs
should explore possible options for drive-in/drive-out accessibility by emergency
vehicles.
2. Determine range of potential for additional development on the property.
3. Work in conjunction with the town staff to conduct a public scoping process,
using no more than 2 neighborhood/community meetings, to present current
work and identify community wants, needs, benefits, expectations, concerns, etc.
4. Develop project parameters using key themes identified during the public
meetings.
5. Assist town staff in presenting project parameters to Vail Town Council for
approval and/or modification.
6. Using project parameters, develop 3 alternatives for master planning entire site
with associated visuals. One of the approaches, assuming it meets the project
2 1/21/2014
parameters, should include apublic-private partnership scenario that attempts to
fund construction of the fire station with minimal to no public funding.
7. Work in conjunction with town staff to conduct a neighborhood meeting to
present the 3 alternatives, collect and document public comments, and identify a
preferred option.
8. Assist town staff in conducting a public hearing to present the 3 alternatives to
Vail Town Council, plus a summary of comments and preferences from the
neighborhood meeting. Receive direction from Town Council on a preferred
alternative.
9. Develop a master plan document to include specific recommendations on zoning,
and development parameters, such as maximum height, floor area, site coverage
and circulation. In addition, the consultant should provide a preliminary cost
estimate and proforma in cooperation with town staff for each alternative
examined in master plan.
10. Coordinate hand-off to designated planner in Town of Vail Community
Development Department who will assume project management for submittal to
the Planning and Environmental Commission.
Schedule
The following is a general schedule for the project:
June 18, 2004 Issuance of RFP
Noon, July 9, 2004 Proposals due to Town of Vail
July 19, 2004 Interviews
July 22, 2004 Award of contract
July 26, 2004 Begin work
TBD Neighborhood meetings
Aug. 17, 2004 Council consideration of project parameters
TBD Neighborhood preferences meeting
Oct. 19, 2004 Council selection of preferred alternative
Oct. 26, 2004 Design work complete
Submittal Requirements
Respondents are requested to submit the following information:
Cover Letter
Identify team members and backgrounds
State roles of each member and provide a team organization chart
Highlight strengths of team
Qualifications and Experience
Describe team's expertise as it pertains to the delivery of a land use master plan
Provide examples of previous experience with verification contact information
Schedule
Acknowledge ability to meet or exceed the schedule identified above and provide a
specific timetable for each step identified in the scope of work
Project Budget
Provide hourly billing rate for each team member
Provide a detailed fee proposal for the work broken down by tasks described above
The team shall also provide any additional services deemed necessary for achieving the
goal of this work
3
1/21/2014
Provide a detailed reimbursable schedule
Submittal of Qualifications
Address all questions and submittals (12 sets) to the attention of:
Suzanne Silverthorn
Community Information Office
Town of Vail
75 S. Frontage Rd.
Vail, CO 81657
Phone: (970) 479-2115
Fax: (970) 479-2451
Email: ssilver(~vail.net
The deadline for submittals is 12 Noon July 9, 2004. Respondents should be available
for interview on July 19, 2004.
General Conditions
Limitations and Award
This RFP does not commit the Town of Vail to award or contract, nor to pay any costs
incurred, in the preparation and submission of proposals in anticipation of a contract.
The Town of Vail reserves the right to reject all or any submittal received as a result of
this request, to negotiate with all qualified sources, or to cancel all or part of the RFP.
After a priority listing of the final firms is established, the Town of Vail will negotiate a
contract with the first priority firm. If negotiations cannot be successfully completed with
the first priority firm, negotiations will be formally terminated and will be initiated with the
second most qualified firm and, likewise, with the remaining firms.
Selection
Initial evaluation will be based upon the qualifications of the applicant. The Town of Vail
reserves the right to not interview, and to make final consultant selection based upon the
qualification statements and cost estimate.
Equal Employment Opportunity
The selected consultant team will not discriminate against any employee or applicant for
employment because of race, color, religion, sex, or national origin.
Contact Phasing
Proposed tasks within this RFP may be eliminated by the Town of Vail at any time due to
the progression and sequencing of the scope of work.
4
1/21/2014
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1/21/2014
M EMORANDUM
To: Nina Timm, Housing Coordinator, Town of Vail
From: Andy Knudtsen and David Schwartz, Economic & Planning
Systems
Subject: Chamonix Market Update
Date: February 28, 2011
Background
The Town of Vail considers the Chamonix site in West Vail a component
of a larger strategy to address affordable housing needs in the
community. The site has the potential to hold approximately 58
dwelling units and would expand the inventory of affordable housing
within the Town. The elected officials believe that additional housing will
enhance the sense of community by providing homeownership
opportunities to local residents and improving economic vitality by
expanding the pool of employees available to local businesses.
In 2008, Economic & Planning Systems (EPS) provided a market
analysis of the conceptual development plans for the site. The report
included an evaluation of the market trends, an assessment of the
position the site holds within Eagle County market, and a review of the
site’s competitive advantages and disadvantages. The market, however,
has changed since that time. This memorandum provides an overview of
updated market findings relevant to supply and demand conditions of
the Eagle County market.
Methodology
EPS conducted its analysis by focusing on the broader market trends
and focusing in on specific relevant market segments. The following
methodology was used and outlines the content of this memorandum:
1/21/2014
Memorandum February 28, 2011
Chamonix Market Study Update Page 2
20908-DM-030111
• 3 Geographies: EPS identified areas within the County as having the following sales
locations:
o Upper Valley: Booth Creek, Cascade Village, East Vail, Highlands Meadows,
Lionshead, Potato Patch, Sandstone Lionsridge, Spraddle Creek, Valley Ridge at
Vail, Vail Golf Course, Vail Village, and West Vail.
o Mid Valley: includes Arrowhead, Avon, Bachelor Gulch, Beaver Creek, Berry
Creek Ranch, Cordillera, Eagle Vail, Edwards, Homestead, Lake Creek Valley,
Minturn, Mountain Star, and Wildridge and Wildwood.
o Lower Valley: includes Cotton Ranch, Eagle, and Gypsum.
• 3 Time Periods: EPS identified periods of time over the past six years that represent
distinct periods:
o 2004-2008: During this period in Eagle County, the market continued its
upswing in average sales prices and maintained its volume:
o 2009: Generally, 2009 saw a major decrease in average sales prices and a
contraction in volume of activity;
o 2010: During this year, the market began to recover and stabilize. Average
prices in parts of Eagle County climbed again, and volume increased over 2009,
but did not return to the volume before 2008.
• 3 Price Bands: Within the geographies and periods of time, three price bands are relevant
to understanding where the market is today:
o Under $438,000: was identified as the conforming loan limit of approximately
$418,000 plus an estimated five percent that a buyer would have available for a
down payment;
o Between $438,000 and $600,000: was identified as the next band of price
points, which identifies an upper threshold for other local buyer products; and
o Sales above $600,000: was identified as a separate price band to isolate
products purchased by second-homeowners or out-of-state buyers.
Demand Conditions
Employment and wage information comes from the Bureau of Labor Statistics (BLS) and the
Bureau of Economic Analysis (BEA). The BLS data identify trends and conditions of wage and
salary positions through the second quarter of 2010. Data from the BEA identify counts of both
wage and salary jobs and sole proprietors through 2008. Due to the comprehensive nature of
BEA data, the lag time is greater. EPS has used the most comprehensive data available from
these sources for this report.
1/21/2014
Memorandum February 28, 2011
Chamonix Market Study Update Page 3
20908-DM-030111
Employment & Wages
Major losses in employment have been sustained nationally, regionally, and locally. In resort
economies, such as Vail’s, significant losses have occurred in the construction industry.
• Total wage and salary employment in Eagle County as of 2nd Quarter 2010 is 28,000
jobs. This is a 13 percent contraction from its peak in 2008. In 2008, as illustrated by
Figure 1, wage and salary positions totaled more than 32,000 jobs.
• While construction has lost 2,500 jobs since 2007, approximately 2,500 jobs were
gained since 2000 netting out the losses. Although employment levels have returned to
their 2000 level, the losses of the construction industry have been netted out by the gains in
other industries. Industries with the largest gains since 2000 were:
o Health Care and Social Assistance industry added 600 jobs;
o Arts, Entertainment, and Recreation added 700 jobs; and
o Accommodation and Food Services, though it sustained losses off its 2008 peak,
added nearly 700 positions.
• From 2000 to 2008, while wage and salary employment increased at an annual rate
of 1.7 percent, the number of sole proprietors increased at a rate of 4.4 percent. In
Eagle County, sole proprietors account for approximately 23 percent of the total workforce,
as illustrated in Figure 2. In 2000, there were approximately 8,700 proprietors, and by
2008, the total had increased to more than 12,200, an increase of more than 40 percent.
o Though data will not be available for nearly two years, it is likely that the number
of proprietors also contracted from 2008 to 2010. Assuming a uniform 13 percent
contraction, the estimated 2010 total of proprietors would still be 23 percent
higher than it was in 2000.
• Adjusted for inflation, average county wages have fallen 12 percent since 2008 and
are 1.7 percent lower than real wages were in 2000.Similar to the wage and salary job
trends; overall wages for the County have contracted since 2008 as illustrated by Figure 1.
• Future economic trends must be tracked closely. While some data show that the
economic recovery has been established in some markets across the country, the trends are
not evident in Eagle County at this time. EPS research conducted for higher-priced inventory
shows that a correction occurred in mid-2010. This correction may signify the return of
higher income buyers and part-time residents, and may signify a return to a normalized
Eagle County economy.
The Town of Vail should track a range of metrics and measure the rate of recovery and the
degree to which the market indicators move into historic ranges, when performance was
strong. If the market does not continue to solidify, the Town is advised to proceed with this
development slowly and with clearly identified exit strategies.
1/21/2014
Memorandum February 28, 2011
Chamonix Market Study Update Page 4
20908-DM-030111
Market Conditions
Housing market conditions and trend data come from the regional Multiple Listings Service
(MLS). Data have been analyzed from the first quarter 2004 through the fourth quarter 2010.
Sales Volume
As described previously, the construction industry contracted approximately 50 percent from its
peak in 2007. Similarly, the volume of housing sales contracted 48 percent after 2007, as
illustrated in Figure 3 and in Table 1.
• Sales volume in 2010 was 757, or 54 percent of average annual volume from 2004
to 2008. From 2004 to 2008, average annual activity was 1,412 units. In 2009, volume
decreased more than 64 percent to 504 units sold, or 36 percent of previous levels. In 2010,
sales volumes have increased most in the Upper Valley, followed by the Mid Valley and Lower
Valley respectively.
o In 2010, there were 243 sales in the Upper Valley. A majority of the
increase in activity was due to increased activity at prices above $600,000. The
volume for units priced below $438,000 was 37 units.
o In 2010, there were 354 sales in the Mid Valley. A large increase in volume
came from the sale of units priced below $438,000. Sales volume at this price
point was 93 units.
o In 2010, there were 160 sales in the Lower Valley. Most of the activity is
due to units priced below $438,000. Volume at this price point was 107 units.
Price Trends
Sales price trends in Eagle County have fluctuated widely in the past few years. On a per-
square-foot basis, average prices peaked in late 2008 in each of the geographies, as illustrated
by Figure 4.
• Average prices in the Upper Valley are currently $900/sqft. This is a contraction of 34
percent from their 1stquarter 2009 peak to the 1stquarter 2010. Average prices (of attached
and detached product) in the 1stquarter 2009 had increased to $1,100/sqft, or 155 percent
over their 1st quarter 2004 average of $430/sqft. In 2010, Upper Valley sales have increased
by 23 percent above the 1st quarter 2010.
• Average prices in the Mid Valley are currently $430/sqft. This is a contraction of 25
percent from their 3rd quarter 2008 peak. In the 3rd quarter 2008, prices had escalated to
$574/sqft or nearly 60 percent above the 1st quarter 2004 average of $365/sqft.
• Average prices in the Lower Valley are currently $190/sqft. This is a contraction of 26
percent from their 2nd quarter 2008 peak. In the 2nd quarter 2008, average prices had
increased 46 percent to $255/sqft over the average of $175/sqft in 2004.
1/21/2014
Memorandum February 28, 2011
Chamonix Market Study Update Page 5
20908-DM-030111
Units Priced Under $438,000
Using the conforming loan limit of $417,500 and assuming a five-percent downpayment, EPS
assessed the market for units priced at $438,000 or lower, as shown in Figure 5.
• Sales volume in 2010 was 237, or 31 percent of the total market. Today’s volume is
54 percent of the average annual volume at this price point for the period 2004 to 2008.
During the contraction in 2009, volume dropped to 154 units.
o In the Upper Valley, there were 37 sales in 2010 at this price point. This
is a decrease from the average 70 units sold per year from 2004 to 2008, but an
increase over the 27 units sold during 2009.
o In the Mid Valley, there were 93 sales in 2010 at this price point. This is a
decrease from the average 199 units sold per year from 2004 to 2008, but an
increase over the 51 units sold during 2009.
o In the Lower Valley, there were 107 sales in 2010 at this price point. This
is a decrease from the average 203 units sold per year from 2004 to 2008, but an
increase in the 76 units sold during 2009.
• Sales prices per square-foot in 2010 averaged $237 for all geographies at this price
point. From 2004 to 2008, average prices per square foot were approximately $262 at this
price point.
o In the Upper Valley, prices average $385 per square-foot in 2010.This is a
decrease from the average prices in previous years. From 2004 to 2008, prices
averaged $393, and in 2009, prices averaged $478 on thin volume.
o In the Mid Valley, prices average $266 per square-foot in 2010. This is a
decrease from the average of $281 from 2004 to 2008 and a decrease from 2009,
which was $292 per square-foot.
o In the Lower Valley, prices average $186 per square-foot in 2010.This is a
decrease from average prices from 2004 to 2008, which were $198 and $203 in
2009.
Conclusions
• Absorption. EPS believes the most comparable set of sales reflect those in the lowest price
point, located in the mid valley. If the Town can capture 10 percent of this sales volume (93
sales per year), it can sell approximately 9 units annually, based on the performance of this
submarket in 2010. If the Town can capture 5 percent of all Eagle County sales at this price
point and below (237 sales), annual sales rates translate to approximately 12 units. These
capture rates will drop when the Town performs a more refined segmentation analysis and
narrows the proposed price banding. As the Town refines its development program and
proposed pricing, it should further segment these sales records to understand pricing
tolerances of the market and the segment which will receive the greatest demand.
• Price Points. Recent sales at this price point indicate that most occur in the Mid Valley
between $200/sqft and $350/sqft. This accounts for all ranges of products and all ages of
structures. The data indicate that these units are relatively old (built in the early 1990’s) and
with an average size of approximately 1,200 square feet. It is recognized that the Town
1/21/2014
Memorandum February 28, 2011
Chamonix Market Study Update Page 6
20908-DM-030111
could likely build larger product and the corresponding price per square foot will drop. EPS
has established a price and size ratio, as depicted in Figure 7, which provides the
parameters for pricing relative to square footage.
• Competitive Position. Locations up valley will command a premium toward the higher end
of this range, as will new product. Both will make the project compelling. Although a deed
restriction will negatively impact the potential price point, it will not outweigh the premiums
for location and new structures.
1/21/2014
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1/21/2014
Employee Housing
Strategic Plan
“To ensure there is deed restricted housing for
at least 30% of Vail’s workforce
within the Town of Vail”
September 2, 2008
Adopted by Resolution No. 20,
Series of 2008
1/21/2014
2 Employee Housing
Strategic Plan
In acknowledgement of the commitment to ensure deed-restricted housing
options for at least 30% of Vail’s workforce within the Town of Vail
Vail Town Council Vail Local Housing Authority
Dick Cleveland, Mayor Mark Ristow, Chairman
Andy Daly, Mayor Pro-Tem Sally Jackle
Kevin Foley Steve Lindstrom
Mark Gordon Ethan Moore
Farrow Hitt Kim Newbury
Kim Newbury
Margaret Rogers
Planning and Environmental Commission
Bill Pierce, Chair
Rollie Kjesbo, Co- Chair
Michael Kurz
Sarah Paladino
Scott Proper
Susie Tjossem
David Viele
Vail Economic Advisory Council
Local Employers Mark Gordon
Vail Resorts, Inc. Dick Cleveland
Town of Vail Alan Koslof
Vail Valley Medical Center Bob Boselli
Tivoli Lodge Greg Moffet
Marriott Resort Rick Scapello
Vail Cascade Hotel and Spa Robin Litt
Vail Plaza Hotel Sally Hanlon
Troy’s Ski Shop Bill Jensen
Vail Plaza Hotel Rob Levine
Sonnenalp Hotel M. Joseph McHugh
Sweet Basil Pam Stenmark
Mark Cervantes
Matt Morgan
Brian Nolan
RRC Associates, Inc Steve Kauffman
Chris Cares Tori Franks
Rayla Kundolf
Bob McNicols
1/21/2014
3 Employee Housing
Strategic Plan
Table of Contents
Purpose 5
Time Frame 6
Threats, Weaknesses, Strengths, & Opportunities 6
Objectives 9
Policy Statements 11
Action Steps 12
Implementation Matrix 19
Roles and Responsibilities 21
Appendix 23
a. Glossary
b. Resolution Adopting the Employee Housing Strategic Plan
c. Process Timeline
d. Existing “Conditions” Survey Results (to be added upon completion)
1/21/2014
4 Employee Housing
Strategic Plan
1/21/2014
5 Employee Housing
Strategic Plan
TOWN OF VAIL
EMPLOYEE HOUSING
STRATEGIC PLAN
BACKGROUND
In 2006, through the Vail 20/20 Focus on the Future process the community
established a housing goal. It is as follows:
“The Town of Vail recognizes the need for housing as
infrastructure that promotes community, reduces transit needs
and keeps more employees living in the town, and will provide
enough deed-restricted housing for at least 30 percent of the
workforce through policies, regulations and publicly initiated
development.”
Based upon the community’s work, the Vail Town Council has confirmed the
Town of Vail recognizes deed restricted employee housing as basic
infrastructure. This type of housing allows employees to live within the town,
promoting community, and improving the quality of our local workforce, thereby
supporting the local economy, and reducing regional transit needs. The
Employee Housing Strategic Plan (EHSP) seeks to meet the expectations
established by the community and confirmed by the Town Council and provide
enough deed-restricted housing for at least 30 percent of the
community’s workforce to live in the Town of Vail through a variety of
policies, regulations and publicly initiated development projects.
PURPOSE
The EHSP is a decision-making guide for the implementation of employee
occupied housing programs.
The EHSP documents the Town’s current approaches to ensuring employee
housing. It identifies the goal, outlines methods and defines action steps the
Town will pursue. In addition, the Appendices provide background information
on Town housing definitions, policies, and initiatives. This information is
provided as an additional resource. The EHSP also recognizes and affirms the
importance of Vail constantly serving as a regional partner in the provision of
employee housing.
1/21/2014
6 Employee Housing
Strategic Plan
The EHSP is meant to lead the actions of Staff, the Vail Local Housing Authority
and the Vail Town Council in future decisions regarding funding and development
of employee housing in Vail.
PLANNING TIMEFRAME
The EHSP is based on a five-to-ten year planning horizon; it looks well into the
future anticipating the needs for employee housing over time. The EHSP also
contains identified “action steps” targeted for a one to three year period. These
action steps will need to be evaluated annually and it is anticipated that they will
be updated at least every three years as market conditions change.
THREATS, WEAKNESSES, STRENGTHS & OPPORTUNITIES
It is important to recognize and plan for the threats, weaknesses, strengths and
opportunities that exist in the Town of Vail as well acknowledge the broader
trends that impact Vail.
Threats
Increasing Competition For Employees
o Within the next ten-years:
9 Conservative estimates predict 2,000 new jobs will be
created by development and redevelopment within the Town
of Vail
- The majority of these jobs will be service sector
9 It is estimated that at least 7,500 new jobs will be created
between Eagle Vail and Gypsum in the next ten years
- The majority of the these jobs will be service sector
9 It is estimated the Ginn Development will add 1,000 new
jobs
9 Lake County and Garfield County are both experiencing job
growth
- The oil and gas industry and mining generally pay
substantially more than the service jobs being created
in Eagle County
9 State of Colorado predicts overall job growth of 23% (DOLA)
1/21/2014
7 Employee Housing
Strategic Plan
Real Estate Trends
o Real estate in the Town of Vail is expensive as compared to the
rest of the region as well as compared to the national market
o The conversion of locally occupied housing to second homes
o The free market focuses on the housing desires of second
homeowners
o Increasing cost of construction
o Local real estate values continue to trend upward
o The gap between what locally earned wages can afford and free
market housing prices continues to increase
Unique Geographic Constraints
o Vail Pass on the East
o Dowd Junction on the West
o Limited undeveloped land within the Town of Vail
o Surrounded on the north and south by National Forest and
Bureau of Land Management lands
o Farthest employment center from the Eagle County population
base
Cost of Commuting
o The cost of gas continues to increase
o Public transportation does not provide a viable alternative to all
communities
o The availability and cost of parking is prohibitive
Weaknesses
Politics
o Historical lack of political will for developing new employee
housing
o Previously, no clear policy direction for the provision of
employee housing
o Lack of Town owned land zoned for employee housing
o There is not dedicated funding for employee housing
o At the beginning, failure to plan for the housing needs of Vail
employees
1/21/2014
8 Employee Housing
Strategic Plan
Real Estate Market
o Lack of free market homes affordable to local employees
o Potential home buyers get less “bang for the buck” in Vail as
compared to the region
o Deed restricted housing developed does not provide a full
spectrum of housing types (i.e., single family homes and
seasonal rental units)
Lack of permanent employees hired by local businesses
o The jobs being generated by redevelopment are predominately
lower paying seasonal service jobs
o Added challenge to establishing a diverse community
Strengths
Community support for creating new employee housing
Clarity around the Town’s adopted housing goal
Regulatory requirements
o Commercial Linkage
o Inclusionary Zoning
Vacant land owned by the Town
Strong local financial conditions
o Bonding capacity
o Strong local tax base
o Potential to invest in employee housing
Regular private reinvestment in development
Expanding partnership opportunities with local businesses and
governments
Current deed restricted housing stock
The “Vail” brand
Opportunities
Town Initiated
o Employee Housing Strategic Plan
o Town owns significant vacant land
o Rezoning of Town owned vacant land
o Land Use Plan amendments
o Annexation of land adjacent to the Town
1/21/2014
9 Employee Housing
Strategic Plan
o Ability to reallocate existing revenue
o Bonding capacity
o Ability to go to the voters for a dedicated funding source
o Partnerships with local employers
o Public-Private partnerships for development
o Potential United States Forest Service Land Swaps
Regional Opportunities
o Other local governments are addressing the housing need as
well
o Significant vacant land
o Partnerships with local employers
o Public-Private partnerships for development
o “The Valley Home Source”
Current stagnation in real estate values
OBJECTIVES
A. Provide housing to address needs generated by new development or
redevelopment.
It is documented and understood that new development will require
additional employees and a goal of the EHSP is to provide for that
housing. This goal is also referred to as “ Keep Up” in the EHSP; going
forward the Town will attempt to address the increase in demand from
new employees by requiring deed-restricted housing as a condition of new
development or redevelopment. The Town will encourage developers to
provide a range of housing choices for the entire spectrum of jobs that
are being created by the new development.
B. Respond to the existing affordable housing shortfall by pursuing a
number of identified programs and development opportunities.
This goal is also referred to as “Catch Up” in the EHSP; it describes efforts
to address deficiencies in the available housing inventory that have arisen
over a period of years.
1/21/2014
10 Employee Housing
Strategic Plan
C. Call for any deed-restricted housing that is required as a condition
of development to be constructed at the time new development
occurs.
By dispersing year-round housing multiple objectives are met:
neighborhoods are occupied throughout the year enhancing security and
encouraging activity. Economies are achieved by having developers
integrate deed-restricted housing at the time they are constructing other
uses, and construction of new residences occurs at the time the demand
is first triggered.
D. Creation and maintenance of housing in Vail for emergency and key
service workers.
In Vail, where weather and the regional road system create periodic
strains, this is especially important. The Town will also work with other
businesses that provide services essential to municipal operations to
encourage they have critical employees living within the Town of Vail.
The Town will offer partnership opportunities to these types of employers.
E. Actively address affordable housing for Vail workers to ensure that
the community remains competitive in economic terms.
With the number of Down-Valley jobs continuing to increase, there will be
competition for workers; Vail will work to provide appropriate housing to
ensure that the Town remains attractive in the regional job market.
F. Increase and maintain deed-restricted housing within the Town to
encourage the efficient use of resources by placing employees
closer to their place of work.
It is understood there is a reduced need for personal automobiles and
reduced transit costs when home and work are in close proximity to one
another. Also, there may be changes in workforce demographics that
result in opportunities to reduce parking associated with affordable
housing in selected locations. To the extent these opportunities can be
realized, without negative impacts on the overall community, they will be
explored.
1/21/2014
11 Employee Housing
Strategic Plan
G. Planning for new employee housing will take jobs and wages into
account.
It is recognized that wages associated with a particular job influence
housing demand. In both catch-up and keep-up programs the Town will
work toward providing a range of housing types at price points
appropriate to the varying incomes of workers in Vail. It is recognized the
free market provides limited opportunity for even the highest wage
earners to live and work in Town and it is necessary to have a full range
of employees in the community. Diverse housing opportunities for the
broadest range of employees will enhance the community.
H. Provide and plan for housing along with local and regional public
transportation.
The EHSP recognizes that these functions are intertwined and where
deed-restricted housing exists, there will be a demand for transportation
services. It is the goal of the Town to minimize overall transportation
costs by housing employees in proximity to their jobs, and to also
anticipate the projected costs of transportation (due to fuel and other
scarce resources) in the provision of deed-restricted housing elsewhere in
the region.
POLICY STATEMENTS
The Town of Vail will pursue three broadly described methods to achieve the
Town’s housing goal.
The Town will Impose Regulatory Requirements
Development will be required to address a portion of its housing
demand within the Town of Vail; and
New development and redevelopment will be required to address a
portion of its housing demand at the development site.
Development and Acquisition Initiated by the Town
To address employee housing needs beyond the regulatory
requirements for new development; and
To respond to the desire to promote a more diverse and vibrant local
community.
1/21/2014
12 Employee Housing
Strategic Plan
Form Regional Partnerships
These efforts will address employee housing needs beyond the
regulatory requirements by actively seeking partnerships, including:
i. Public / Private, and
ii. Multi Jurisdictional.
These broad methods are further addressed in the Action Steps that are
described in the following section.
ACTION STEPS
The Town will continue to use tools already in place including:
Regulatory Requirements:
The “Linkage” or Commercial Jobs Generation Program
The Town will review the current linkage program to evaluate whether it
has been meeting the objectives of ensuring that new housing is being
created to house a portion of the employee demand that is being
generated by new commercial uses in the Town. At this time, no
immediate changes in the overall requirements of the program are
anticipated. However, the current requirement for new commercial
development to provide employee housing for at least twenty percent
(20%) of the employees generated may be reevaluated and the required
percentage may be changed as a result of the review, the areas of impact
may be modified, and the formulas for calculating job generation rates
may be further refined. Additionally, an updated Rational Nexus will need
to be completed on a periodic schedule. The Linkage Program provides
housing to “keep up” with new demand as it is generated.
Achieves Objectives A, C, E, F, and G.
The “Inclusionary” Program
The Town does not anticipate major changes to the Inclusionary Housing
program at this time. However, the current requirement to restrict 10
percent (10%) of new residential square footage in high density areas to
be employee housing with deed restrictions, may be reevaluated and the
required percentage may be changed as a result of the evaluation, and/or
1/21/2014
13 Employee Housing
Strategic Plan
the areas (zone districts) of impact may be modified. The Inclusionary
Program provides housing to “keep up” with new demand as it is
generated.
Achieves Objectives A, C, E, F, and G.
Housing District Zoning Designation
The Town currently has a “Housing District” zoning designation. As an
action step to implement the Housing Plan, the Town will review the
requirements of this district to ensure that it is fully meeting its intended
purposes. That review will address the procedural requirements for the
Housing District, land use provisions including density, parking and design
standards, and provisions for density bonuses. The evaluation of the
Housing District will ensure the Housing District provides optimal
employee housing development.
Achieves Objectives B, D, E, F, and G.
Town Initiatives:
Buy-Downs to Generate Deed-restricted Units
The Town will actively pursue purchase of attractively priced units for
imposition of an appreciation capped deed restriction, and subsequent
resale. This technique for increasing the supply of permanently affordable
housing is known as a “buy down.” It is recognized that this program will
be highly market dependent, with limited applicability when the local
residential market is surging, and becoming more attractive at times when
there is a plateauing of prices. The Town will need to increase the
allocation of funds to underwrite the costs associated with purchasing,
deed restricting and reselling for-sale units. This is an opportunity to
provide diverse housing, to serve the full spectrum of employees. It is
important to update the parameters by which buy down units are
considered so each buy down unit meets the established goals. Further, it
is expected that there will be active involvement by the Housing Authority
in overseeing this program. The Buy-Downs program provides housing to
“catch up” with existing deficiencies and reduce market leakage.
Achieves Objectives B, D, E, F, and G.
1/21/2014
14 Employee Housing
Strategic Plan
Employee Housing Units Exchange Program
The Town will conduct a review of the “dispersed housing units” that have
been created under the density bonus provisions allowed by Town Code
since 1982. It is estimated that 123 units were created under the existing
program, typically ranging in size from 300 to 500 square feet. It is
believed that many of these units are not being used to house employees
as anticipated by the program. Although these units are covered by
various types of deed restrictions, the requirements are not uniform and
in many cases are not meeting the objective of providing long-term
dispersed employee housing. The Town will evaluate the current program
and will consider a “deed restriction exchange program” as a part of this
overall effort. The program would likely permit, at the initiation of the
landowner, the exchange of small rental units for a larger for-sale, price
appreciation capped employee housing unit. Guidelines for the program
will be developed. It is expected that these standards will address
recommended size of units, location, homeowner’s fees and other aspects
of the program. Such a program has been recently tried in Vail. It is
believed that other dispersed employee units, not currently in use, could
be leveraged into permanently restricted units by using this technique; it
could represent an important element of this overall plan. The Units
Exchange Program is to increase the quality and the total quantity of
employee housing within the Town of Vail.
Achieves Objectives B, E, F, and G.
Incentive Zoning and Density Bonuses
The Town will consider workforce housing objectives in all review
processes that permit discretion. This means that the Town will work
actively with developers as a part of the Housing District, Special
Development District review processes and requested changes in zoning
to not only meet the requirements of existing code, but to look for
opportunities to go beyond code requirements to encourage additional
workforce housing to be created. As a part of these review processes the
Town will work actively with developers to create incentives to develop
housing that exceeds the minimal requirements contained in the code.
Additional density may be granted in selected locations through the
appropriate review processes, and fee waivers and subsidies may be
considered. The Incentives Zoning and Density Bonuses help Vail to
1/21/2014
15 Employee Housing
Strategic Plan
“catch up” with existing deficiencies and add to the overall percent of
employees living within the Town of Vail.
Achieves Objectives B, D, E, F, and G.
Review Rezoning and Vacant Land Opportunities
The Town will regularly review existing codes and the vacant land
inventory to identify opportunities to modify current programs that further
support the goals of this Plan. The Review of Rezonings and Vacant Land
provides “catch up” opportunities to address existing deficiencies and add
to the overall percent of employees living within the Town of Vail.
Achieves Objectives B, D, E, F, and G.
Town Participation in Developments Providing Deed-Restricted
Housing
The Town is prepared to actively participate in, and will seek partners to
further the development of deed-restricted housing. Vail Commons,
Middle Creek, Buzzard Park and Miller Ranch (located near Edwards in
Eagle County) are four relatively large developments that have been
completed through active Town participation. The existing developments
serve households at different income levels. This has been, and will
continue to be an objective of the Town, to serve the broad spectrum of
need within the community rather than focusing on just a narrow category
of income or household type. The Town participation provides “catch up”
opportunities to address existing deficiencies and add to the overall
percent of employees living within the Town of Vail.
Achieves Objectives B, D, E, F, G, and H.
Explore Options for a Dedicated Funding Source for Employee
Housing Initiatives
The Town will explore options for a dedicated funding source to ensure
adequate and ongoing resources for employee housing initiatives. It is
recognized the Town will play an integral role in the creation of employee
housing and dedicated dollars will aid in these efforts. The Town may
pursue any of the following funding alternatives: a dedicated sales tax
increase, a dedicated mill levy increase, dedication of the Real Estate
Transfer Tax or any other funding source that may be identified. A
1/21/2014
16 Employee Housing
Strategic Plan
dedicated funding source would provide “catch up” housing opportunities
for Vail workers.
Achieves Objectives B, D, E, F, G, and H.
Create an Existing Residential Conditions Base Line in the Town of
Vail
Conduct a comprehensive study of current units. Identify the type of
units that exist (i.e. studio, one-bedroom, etc.), each unit’s current use
(i.e. employee occupied, short-term rental, etc.), and the ownership of the
unit (i.e. owner-occupied, tenant occupied, etc.). This data will establish
the baseline against which future employee housing success will be
measured. The baseline conditions will support both “catch up” and
“keep up” efforts.
Achieves Objectives A, B, C, D, E, F, G, and H.
Monitor the Rate of Free Market Employee Occupied Homes
The Town will monitor the rate of free market homes occupied by local
workers, and deed-restricted homes, on a regular basis. Conversions of
free market residential units to second home owner units will be
considered in Vail’s evaluation of progress toward the goals identified in
this Plan. This monitoring will support both “catch up” and “keep up”
efforts.
Achieves Objectives B, E, F, and G.
Conduct a Demographics Survey of Current Vail Residents
In order to better understand the current demographics of the local
population it is necessary to conduct a local survey. This will provide the
Town with back ground information to consider in future housing policy
and development decisions to ensure the Town is maintaining a character
that is as diverse as it is today. This may occur in conjunction the Annual
Community Survey. This information will support “catch up” efforts.
Achieves Objectives A, B, D, E, F, and H.
1/21/2014
17 Employee Housing
Strategic Plan
Establish a List of Essential Service Providers in the Town of Vail
Establish a list of essential service providers in the Town of Vail to
potentially partner with to ensure critical service workers live within the
Town of Vail. This information will support “catch up” efforts.
Achieves Objective D.
Host Personal Finance and/or Home Buyer Education
To encourage home ownership and create successful home owners it is
important to provide information and educational opportunities to
potential residents. This may also provide the encouragement current
renters or existing home owners may need to take the next step in the
housing market, freeing up their existing unit to house other employees.
This education may provide additional “catch up” opportunity.
Achieves Objectives B, D, E, and F.
Annual Review
In order to ensure the EHSP is always current and is responsive to
changing conditions, the Housing Authority shall review the EHSP annually
and changes shall be periodically recommended to the Town Council. The
purpose of these reviews shall be to ensure that progress on topics
related to employee housing is being maintained and that adjustments in
Objectives, Policies and Action Steps are made in a timely and specific
manner.
Achieves Objectives A, B, C, D, E, F, G, and H.
Regional Efforts:
In order to house employees associated with existing and anticipated
jobs, workforce housing will be required throughout the County as well as
in the Town. Vail will work actively with Eagle County officials and other
municipalities to look for regional solutions to providing housing. Further,
the need to provide transit services along with housing is also identified.
When developing housing for Vail employees in Down-Valley locations, the
cost of transit services will be considered in evaluations.
1/21/2014
18 Employee Housing
Strategic Plan
While furthering regional housing is an objective of the Town, it will occur
in concert with efforts in Vail, and in-Town deed-restricted housing will be
a priority. The Town believes that there are a finite number of
opportunities within Vail and these will be explored and pursued; Down-
Valley development will not be undertaken if it results in not being able to
participate in an opportunity within the Town’s boundary.
Partnering opportunities for Down-Valley development will occur through
partnerships that may include not only the County, but also the Town of
Avon, Town of Minturn, Eagle County School District, the U.S. Forest
Service, and potentially private developers. The Dowd Junction area and
the Village at Avon are identified as particular areas of interest where
development opportunities are to be explored.
1/21/2014
19 Employee Housing
Strategic Plan
IMPLEMENTATION MATRIX
ACTION STEP
WHO
IMPLEMENTS WHEN
ESTIMATED
COST
PROPOSED
PRIORITY
Establish and Fund
VLHA Operating
Budget
Town Council and
VLHA
4th Quarter
2008
To Be
Determined A
Establish Baseline
"Existing
Conditions" for All
Units
Town Council and
VLHA 2009 $20,000 A
Monitor Existing
Conditions for All
Units
Town Council and
VLHA
1st Quarter of
Each Year
(2010) $5,000 A
Monitor Rental and
Vacancy Rates Eagle County Continuous None A
Conduct Housing
Needs Assessment
In conjunction with
Eagle County 2010 $10,000 A
Update Fee-in-Lieu
for Commercial
Linkage &
Inclusionary Zoning
Community
Development Dept
and Consultant
1st Quarter of
Each Year $2,000 A
Updated Rational
Nexus Study Town of Vail
Every Five
Years (2011) $15,000 A
Monitor Total
Number of Jobs in
Town of Vail Town of Vail
1st Quarter of
Each Year $2,000 A
Host Finance/
Home Buyer
Education Classes VLHA Two Per Year $500 A
Buy Down Units
Town Council and
VLHA Continuous $1,000,000 / year A
Establish Buy Down
Unit Criteria
Town Council and
VLHA
4th Quarter
2008 None A
Develop New For-
Sale Housing at
Chamonix
Town Council and
VLHA 2010
Potentially more
than the value of
the land A
1/21/2014
20 Employee Housing
Strategic Plan
ACTION STEP
WHO
IMPLEMENTS WHEN
ESTIMATED
COST
PROPOSED
PRIORITY
Develop Additional
Rental Housing at
Timber Ridge
Town Council and
VLHA 2011
Potentially the
value of the land A
Establish an EHU
Exchange Program
Town Council -
Com Dev Dept -
VLHA
Recommendation
4th Quarter
2008
$10,000 for legal
review A
Implement the EHU
Exchange Program
Com Development
Dept. and VLHA Continuous None A
Review &
Potentially Modify
Commercial Linkage
Town Council -
Com Dev Dept -
VLHA
Recommendation
1st Quarter of
Each Year None A
Review &
Potentially Modify
Inclusionary Zoning
Town Council -
Com Dev Dept -
VLHA
Recommendation
1st Quarter of
Each Year None A
Identify
Land/Development
Opportunities
Town Council -
Com Dev Dept -
VLHA
Recommendation
2nd Quarter of
Each Year None A
Prioritize
Land/Development
Opportunities
Town Council -
Com Dev Dept -
VLHA
Recommendation
2nd Quarter of
Each Year
Acquisition of
Property A
Propose
Development
and/or Rezoning
Town Council and
VLHA
2nd Quarter
of Each Year Development B
Review Housing
Zone District
Town Council -
Com Dev Dept -
VLHA
Recommendation
2nd Quarter
of Each Year None B
Establish Incentive
Zoning to Ensure
No Net Loss of
Rental Housing
Town Council -
Com Dev Dept -
VLHA
Recommendation
2nd Quarter
of Each Year None B
1/21/2014
21 Employee Housing
Strategic Plan
ACTION STEP
WHO
IMPLEMENTS WHEN
ESTIMATED
COST
PROPOSED
PRIORITY
Pursue a Dedicated
Funding Source
Town Council and
VLHA
Begin 1st
Quarter 2009
None in 2009
Marketing in
2010 B
Monitor Free Market
Real Estate
Transactions
VLHA and
Consultant
1st Quarter of
Each Year $5,000 B
Establish List of
Essential Service
Providers
Town Council and
Town Staff
4th Quarter
2008 None C
Create Partnerships
with Essential
Service Providers
Town Council and
VLHA Continuous None C
ROLES AND RESPONSIBILITIES
Roles and Responsibilities – The provision of deed-restricted housing is viewed as
a partnership between various boards within the Town, each having important
roles and responsibilities. As such, it is imperative that communications be
established and maintained between boards to achieve the goal and objectives
that are stated in this Plan. Efforts will be made to define, and periodically
refine, the roles and associated communications between the bodies identified
below.
The Town Council shall act in accordance with Town codes and shall fulfill their
decision-making functions as identified by local ordinances. Land Use
Regulations typically stipulate the review procedures to be followed in reviewing
a proposed development. Ultimately, most reviews require an affirmative
decision by the Town Council. Therefore, the Council will be the ultimate
decision-making body for developments that require Council review.
The Planning and Environmental Commission and the Design Review
Board also play an important development review role. These two boards will
review development proposals, consistent with the requirements of codes and
ordinances, to ensure that development is in compliance.
1/21/2014
22 Employee Housing
Strategic Plan
The Vail Housing Authority (V.L.H.A.) plays a critical role in ensuring that
housing for long-term residents and seasonal employees is available in the Town.
This in turn, enhances the quality of life for local residents, and improves the
economic viability of the area. The V.L.H. A. mission:
The V.L.H. A. will play an advisory role to the Town Council and the Planning and
Environmental Commission on matters related to housing policy and
development. The Authority will use this Housing Plan as a working document to
guide future efforts. As identified in the EHSP, the Authority will work to carry
out the Action Steps over the next three years. The Authority’s priorities will be
those contained in the EHSP as it is adopted, and as it may be modified following
subsequent annual reviews.
1/21/2014
23 Employee Housing
Strategic Plan
GLOSSARY
The following definitions are applicable for the terms used in this Plan.
Area Median Income (AMI) Limits – most communities establish income limits for the
programs they administer based on the area median income (AMI) for the area according to
household size, which are adjusted annually by the Department of Housing and Urban
Development (HUD). Four different income categories are defined for various programs and
policies:
1. Extremely low-income, which is less than 30 percent of the median family income;
2. Very low-income, which is between 30 and 50 percent of the median family income;
3. Low-income, which is between 50 and 80 percent of the median family income;
4. Middle income, which is between 80 and 120 percent of the median family income; and
5. Above middle income, which is over 120 percent of the median family income.
1 Person 2 Person 3 Person 4 Person 5 Person 6 Person 7 Person 8 Person
30% $17,050$19,500$21,900$24,350$26,300$28,250$30,200$32,150
50% $28,400$32,450$36,500$40,550$43,800$47,050$50,300$53,550
60% $34,080$38,940$43,800$48,660$52,560$56,460$60,360$64,260
80% $41,900$47,900$53,850$59,850$64,650$69,450$74,200$79,000
100% $56,800$64,900$73,000$81,100$87,600$94,100$100,600$107,100
120% $68,160$77,880$87,600$97,320$105,120$112,920$120,720$128,520
140% $79,520$90,860$102,200$113,540$122,640$131,740$140,840$149,940
160% $90,880$103,840$116,800$129,760$140,160$150,560$160,960$171,360
Catch-Up Housing – Housing needed to “catch-up” to current deficient housing
conditions. In this Plan, catch-up housing needs are defined by current resident households
reporting housing problems (overcrowded, cost-burdened and/or living in substandard
housing conditions), current renters and owners looking to purchase a home and in-
commuters that would like to move to Vail. Catch-up housing is generally addressed
through local city development initiatives, non-profits and housing groups and public/private
partnerships.
Housing Continuum, The – As illustrated below, it is possible to estimate the number of
resident households in the Town of Vail at various income levels. Vail’s planning is based on
addressing the needs of households of different incomes, recognizing that there is a need to
ensure housing for a diversity of households.
1/21/2014
24 Employee Housing
Strategic Plan
Over 140% AMI
31.8%
<=50% AMI
401 HH/16.4%
50-80% AMI
345 HH/14.1%
80-100% AMI
425 HH/17.4%
100-140% AMI
496 HH/20.3%
<=50% AMI
Max Rent $913
Max Price $124,796
50-80% AMI
Max Rent $1,346
Max Price $180,238
80-100% AMI
Max Rent $1,825
Max Price $241,432
120-140% AMI
Max Rent $2,738
Max Price $334,741
2007 Vail Households
50% AMI
$36,500
80% AMI
$53,850
100% AMI
$73,300
140% AMI
$109,500
Over 140% AMI
Rent Over $2,738
Price Over $334,741
EXISTING DEED RESTRICTED
EMPLOYEE HOUSING
<=50% AMI
Max Rent $913
Max Price $124,796
50-80% AMI
Max Rent $1,346
Max Price $180,238
80-100% AMI
Max Rent $1,825
Max Price $241,432
100-140% AMI
Max Income $109,500
Max Rent $2,738
Max Price $334,741
2007 Vail Households
Over 140% AMI
Income Over $109,500
Rent Over $2,738
Price Over $334,741
Middle Creek
Rent 142 Units
Less than 60% AMI
Buzzard Park
Rent 24 Units
Town Employee
Typically less than 120% AMI
Vail Commons, Red Sandstone, North Trail
For Sale 77 Units
100% AMI or less
Miller Ranch
For Sale 282 Units
60-120% AMI
50% AMI
$36,500
80% AMI
$53,850
100% AMI
$73,300
140% AMI
$109,500
Inclusionary Zoning – requires a minimum percentage of residential development be
provided to serve local employees as part of new residential developments (10 percent in
Vail). Inclusionary zoning is a housing production obligation based on the community’s
need for employee housing as related to many factors, including a decreasing developable
supply of land, rising home values, insufficient provision of housing affordable to residents
by the market, etc., in addition to any direct employee generation impacts of development.
Keep-Up Housing – Housing units needed to keep-up with future demand for housing. In
this Plan, keep-up housing needs focuses on new housing units needed as a result of job
growth in Vail and new employees filling those jobs. Keep-up housing is often addressed by
the existing free-market, as well as regulatory requirements or incentives to produce
housing that is needed and priced below the current market.
1/21/2014
25 Employee Housing
Strategic Plan
Levels of Homeownership – When discussing affordability of properties by Area Median
Income (AMI) level (defined above) and the types of homes households among different
AMI groups are seeking; reference is made to a couple different stages of homeownership.
This includes:
1. Entry-level ownership/first-time homebuyers: These are households typically earning in
the lower to middle income range. In Vail, these are households earning 50 to 100
percent of the AMI. These include households that currently rent (or otherwise do not
own a home) and are looking to purchase their first home.
2. Move-up buyers: These are households earning in the middle to upper income range
(about 100 to 120 percent AMI or higher) that may currently own a home and are
looking to purchase a new or different home for a variety of reasons (relocating,
growing family (e.g., having children), shrinking family (e.g., empty-nesters), etc.).
Mean – the average of a group of numbers, which is the sum of all the data values divided
by the number of items.
Median – the middle point in a data set.
1/21/2014
26 Employee Housing
Strategic Plan
RESOLUTION NO. 20
Series 2008
A RESOLUTION ADOPTING THE TOWN OF VAIL EMPLOYEE HOUSING STRATEGIC
PLAN; AND SETTING FORTH DETAILS IN REGARD THERETO.
WHEREAS, the Town of Vail (the “Town”), in the County of Eagle and State of Colorado
is a home rule municipal corporation duly organized and existing under the laws of the State of
Colorado and the Town Charter (the “Charter”); and
WHEREAS, the Town has determined that no less than thirty percent (30%) of Vail’s
workforce should be provided deed restricted employee housing within the Town limits; and
WHEREAS, the Council has determined that in order to achieve the established goal it is
critical to create an employee housing strategic plan establishing and clarifying the objectives
and action steps essential to achieve the stated goal; and
WHEREAS, the Vail Local Housing Authority and Council developed the Employee
Housing Strategic Plan over a period of six months that outlines the goal, objectives and action
steps; and
WHEREAS, the Vail Economic Advisory Committee provided input and direction on the
Employee Housing Strategic Plan at their May 13, 2008, and June 10, 2008, meetings; and
WHEREAS, the Planning and Environmental Commission provided input and direction
on the Employee Housing Strategic Plan at their August 25, 2008, Public Hearing; and
WHEREAS, the Council supports the implementation of the Vail Employee Housing
Strategic Plan; and
WHEREAS, the Employee Housing Strategic Plan will direct policy and budget decisions
in order to achieve the community’s stated goal; and
WHEREAS, it is the intention of the Council and the Housing Authority to implement the
Employee Housing Strategic Plan over the next three years.
NOW, THEREFORE, BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN OF
VAIL, COLORADO:
1. The Council hereby approves the Town of Vail Employee Housing Strategic Plan,
dated September 2, 2008, attached hereto as Exhibit A.
2. The Council hereby finds:
A. That the Employee Housing Strategic Plan is consistent with the applicable
elements of the adopted goals, objectives and policies outlined in the Vail
Comprehensive Plan and is compatible with the development objectives of
the Town; and,
1/21/2014
27 Employee Housing
Strategic Plan
B. That the Employee Housing Strategic Plan furthers the general and specific
purposes of Zoning Regulations; and,
C. That the Employee Housing Strategic Plan promotes the health, safety,
morals, and general welfare of the Town and promote the coordinated and
harmonious development of the Town in a manner that conserves and
enhances its natural environment and its established character as a resort
and residential community of the highest quality
3. This Resolution shall be effective immediately upon adoption.
INTRODUCED, READ, APPROVED AND ADOPTED this 2nd day of September, 2008.
______________________________
Richard D. Cleveland, Town Mayor
ATTEST:
Lorelei Donaldson, Town Clerk
1/21/2014
28 Employee Housing
Strategic Plan
PROCESS TIMELINE
Vail Town Council
May 6, 2008 Work Session
Affirm housing goals and purpose of the EHSP
Review proposed actions and timeline
July 1, 2008 Work Session
July 15, 2008 Special Work Session
Identify and affirm objectives and action steps
Confirm overall direction of the EHSP
August 19, 2008 Work Session
Identify and affirm the SWOT analysis
Affirm overall direction of the EHSP
September 2, 2008
Adopt the Town of Vail Employee Housing Strategic Plan
Planning and Environmental Commission
August 25, 2008 Work Session
Provide feedback on the EHSP
Vail Local Housing Authority
March 24, 2008 VLHA Work Session
Met with consultant (Chris Cares)
Dusted off previous work towards a TOV Strategic Plan
April 10, 2008 VLHA Work Session
Review and update proposed actions and timeline
April 24, 2008 VLHA Work Session
Further refine actions and timeline for Council meeting
May 13, 2008 Vail Economic Advisory Council
Discussion of Housing Objectives
May 15, 2008 VLHA Work Session
1/21/2014
29 Employee Housing
Strategic Plan
June 10, 2008 Vail Economic Advisory Council
Further discussion of Housing Objectives
June 10, 2008 VLHA Work Session
June 24, 2008 VLHA Work Session
July 8, 2008 VLHA Work Session
July 22, 2008 VLHA Work Session
SWOT Analysis
August 12, 2008 VLHA Work Session
SWOT Analysis
August, 2008 Meet with Local Employers
August 26, 2008 VLHA Work Session
Review Planning Commission feedback
Implementation Matrix Review
1/21/2014
2013/14 Lionshead Park Naming Contest
Suggested Park Name Rational Submitted by Email address
Brad Baldwin Memorial Park
Brad was a police officer who served the Town of Vail for 25 years and was a symbol of
what Vail stands for. I think a children's park bearing his name would be a fitting tribute to
someone who loved the town as he did. Jennifer Kirkland jkirkland@vailgov.com
Pride Park
The name suggests the family feel of Lionshead, as "the pride" is the family or pack in
which lions live.Mary McDougall dooglers@aol.com
Three Onion's Plaza
I was struck when I saw a picture of the new park, the children's slides remind me of fresh
dug onions. People all over the world will relate to the name once they see the park! Paul Scheuermann paulthebull@hotmail.com
Lion's Den Park 11/29
My son, Trett, age 7 from RSES suggests this name because we have mountain lions in
Colorado and the park is in Lionshead.Samuel Bennett samuel.bennett425@gmail.com
Packy Park 11/29 For obvious historical reasons!Peter Glakin pglad1@att.net
Beyond the Sundial
The name is to pay tribute to the previous landmark's history while enjoying the new art of
today and beyond.Allison Matula ciscopd@snet.net
Dr. Steinberg Park I would suggest to name the park after Vail's first doctor.Mervyn Lapin mervynlapin@icloud.com
The Den or Lion's Den Park 12/2
The name is in context with Lionshead village and suggests it be the resting place of a lion.
A resting place for humans as well.Chad Stephens alpinelivin@hotmail.com
Parker Park
I propose the newly built park be named after Bob Parker. This name would be very well
received by all the old-timers!Susan Bristol susan.bristol@gmail.com
Phenix Plaza
Phénix is a reference to the mythological creature that was born from a nest of fire. I
believe this park/plaza dovetails perfectly with this idea. Not only is this site a renewal of
the former plaza, but it offers park-goers a sense of renewal as well. The name also
alludes to a connection with the park’s “nests.” More loosely, it connects with the park’s
former name and with Eagle’s nest. What’s more, the French spelling ties in with Arrabelle
and the European feel of Lionshead and Vail in general.Joe Batcheller jbatcheller@vailgov.com
The Lion's Den or Roar Room 12/3 For Lions big and small.Nina Timm ntimm@vailgov.com
Sanctuary Plaza 12/3
The nest component of the park reminds me of a sanctury, or safe place, where kids can
go to to play. It fits the historical significance of a park as a respite and a place to escape
from our busy world and lives.Meryl Jacobs mdj2145@gmail.com
Sunbird Park
A tribute to the old Sunbird Lodge employee housing complex that once stood where a
portion of the Arrabelle stands today.Suzanne Silverthorn ssilverthorn@vailgov.com
Lion's Pride Park No rational no name housewifeslace@aol.com
1/21/2014
Packy's Park 12/3
We need to remember and celebrate some of Lionshead's history and occasional
irreverence!Rob LeVine rLeVine@antlersvail.com
Lark's Nest Park The Lark Bunting is Colorado's state bird. The nest is the name of the art pieces.Lori Aker laker@vailgov.com
Eagle's Nest Park/Lion's Cub Park No rational Carolyn Godfrey cgodfrey@vailgov.com
Sundance Park This would be a great name for the park as so many people miss the Sundance Saloon.John Ervin jervin@vailgov.com
Chief Colorow Park
I would like to recommend naming the park for a famous Native American Ute Chief who
had a major impact on the early written history of our area. I feel recognizing the first
people of our area in naming the park would tie together the historic fabric of our
community we are all so proud of. Martin Haeberle mhaeberle@vailgov.com
Lion's Den Park 12/10
Features the namesake location, Lionshead Fountain in Lionshead. The nests can be
reimagined as Den’s, the rock wall is the perfect backdrop for the mountainous
environment in which you would find a mountain lion. A few artistic lion's heads could be
added into a nest or two.Tom Kassmel tkassmel@vailgov.com
Imagination Park or Imagination
Challenge Park
The name should include “fun” or “imagination”. There is already an “Imagination Station”
in Lionshead, so you could add the name “Imagination Park” to follow that theme. Or,
since the water spouts and climbing wall provide a challenge to kids, and the “nests” a
challenge to the imagination, you could call the space the “Challenge of Fun” park, or the
“Imagination Challenge” park.Marshall Turley mftavail@gmail.com
WonderNest or LionsNest Den
The name plays on the wonder of Vail wilderness and the nests. The name plays on
Lionshead, Lioness and cubs playing. Mary Harp Mary.Harp@eagleschools.net
Bird's Nest Park
I like it with Eagle's Nest at the top of hill, Bird's Nest at base. Also the name should
suggest the imaginative play. Like pirate ship park explains what the park is, bird's nest
would explain what the super-cool tear drop shapes are.Kerry Donovan vaildonovan@gmail.com
Foley Park 12/8
I would like to suggest that the new park in Lionshead be named Foley Park , after Kevin
Foley. In his 14 years on Town Council, he was a constant supporter of building a
playground/tot lot for children in the Lionshead neighborhood - he never let an opportunity
go by to promote and encourage the replacement of the kid's park that many years ago
was misplaced from Lionshead. Kim Newberry Kimnewbury@gmail.com
Foley Park 12/10 Name the park in honor of Kevin Foley Salvatore Morales smorale77@gmail.com.
The Cove
You have the Pirate Ship park in Vail Village. This park sits in a nice litte "cove" area in
Lionshead.Shelley Bellm sbellm@vailgov.com
Summit Park at Lionshead Reflecting the park's position at the top of Lionshead and our mountain location.Jeff Cambell jcampbell@vailgov.com
Overlook Park Similar to Summit Park but less geographic to region.Jeff Cambell jcampbell@vailgov.com
The Lair at Lionshead
Encompassing the idea of the Lionshead's cliff origin in Minturn, the rock formations reflect
the African Serengeti and the nests have an almost lion's den/cave feel.Jeff Cambell jcampbell@vailgov.com
Sanctuary Park 12/17
The suggestion combines the elements of a lion's den (nest), water features, peacefulness
and preservation. Jeff Cambell jcampbell@vailgov.com
1/21/2014
The Lion's Den Park or Noth Park 12/22 No rational John Sheehan jsheehan@vailgov.com
Crown Park Who else would sit on the head of the king of the jungle?Sean Koenig skoenig@vailgov.com
Lionshead Safari Park
Just like safari's are an adventure, so too is the Lionshead park with all of the interactive
play features.Sean Koenig skoenig@vailgov.com
Lionshead Village Park This name will capture our social media audience.Sean Koenig skoenig@vailgov.com
Lionshead Play Quest Park
With all the interactive play features, the Lionshead park will be an unrivaled adventure in
park play.Sean Koenig skoenig@vailgov.com
The Park of Ullr ("ooler")
The Scandinavian god of winter who mastered the art of archery and skiing is named Ullr.
I believe if we name the new park after the Scandinavian snow god there would be no
better way to please Ullr than to have the children laughing, playing and chanting out his
name. Grant Goddard Grant@goddardassociates.com
1/21/2014
Vail Business Review
November 2013
January 10, 2014
The November Vail Business Review breaks down the four percent sales tax collected for the
month of November 2013.
Overall November sales tax increased 5.0% with Retail up 12.2%, Lodging down 2.3%,
Food and Beverage up 8.6%% and Utilities/Other (which is mainly utilities but also
incl udes taxable services and rentals) down 8.7%. The Out of Town category was
favorable to last year in the retail category (interior design firms, furniture and office
supply stores delivering in to Vail), but down in other categories including lodging and
utilities. Excluding the Out of Town category sales tax for the month of November was
up 5.4%.
Town of Vail sales tax forms, the Vail Business Review and the sales tax worksheet are
available on the internet at www.vailgov.com. You can subscribe to have the Vail
Business Review and the sales tax worksheet e-mailed to you automatically from
www.vailgov.com.
Please remember when reading the Vail Business Review that it is produced from sales tax
collections, as opposed to actual gross sales.
If you have any questions or comments please feel free to call Sally Lorton at (970) 479-2125
or Judy Camp at (970) 479-2119.
1/21/2014
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
NovemberNovemberNovemberNovember
Sales Tax Newsletter
November 2013 Sales TaxNovember 2013 Sales TaxNovember 2013 Sales TaxNovember 2013 Sales Tax
NovemberNovemberNovember
2012 2013 %
Collections Collections Change
VAIL VILLAGE
Retail 93,946 110,665 17.80 %
Lodging 87,930 87,490 -0.50 %
F & B 132,356 137,053 3.55 %
Other 4,772 2,232 -53.23 %
Total 319,003 337,440 5.78 %
LIONSHEAD
Retail 48,301 48,659 0.74 %
Lodging 46,227 51,128 10.60 %
F & B 41,749 44,566 6.75 %
Other 2,005 2,296 14.53 %
Total 138,282 146,650 6.05 %
CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL
Retail 104,057 105,153 1.05 %
Lodging 37,948 34,569 -8.91 %
F & B 34,814 45,546 30.83 %
Other 3,874 2,980 -23.07 %
Total 180,693 188,248 4.18 %
OUT OF TOWN
Retail 70,758 91,224 28.92 %
Lodging 11,247 6,020 -46.47 %
F & B 351 114 -67.48 %
Utilities & Other 115,921 108,080 -6.76 %
Total 198,277 205,439 3.61 %
1/10/2014 2:11:35 PM Page 1 of 2 1/21/2014
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
NovemberNovemberNovemberNovember
Sales Tax Newsletter
November 2013 Sales TaxNovember 2013 Sales TaxNovember 2013 Sales TaxNovember 2013 Sales Tax
TOTALTOTALTOTALTOTAL
NovemberNovemberNovember
2012 2013 %
Collections Collections Change
Retail 317,061 355,701 12.19 %
Lodging And Property Mgmt 183,352 179,207 -2.26 %
Food and Beverage 209,270 227,280 8.61 %
Other 126,572 115,588 -8.68 %
Total 836,254 877,776 4.97 %
RETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARY
NovemberNovemberNovember
2012 2013 %
Collections Collections Change
RETAIL-FOOD 81,784 75,047 -8.24 %
RETAIL-LIQUOR 25,039 26,683 6.57 %
RETAIL-APPAREL 37,866 43,155 13.97 %
RETAIL-SPORT 81,615 94,963 16.36 %
RETAIL-JEWELRY 6,510 9,311 43.04 %
RETAIL-GIFT 4,759 2,639 -44.54 %
RETAIL-GALLERY 3,501 2,473 -29.36 %
RETAIL-OTHER 75,867 101,428 33.69 %
RETAIL-HOME OCCUPATION 120 0 -100.00 %
Total 317,061 355,701 12.19 %
1/10/2014 2:11:35 PM Page 2 of 2 1/21/2014
Vail Economic Advisory Council (VEAC)
January 14, 2014
MEETING NOTES
VEAC Members Present:
Rayla Kundolf; Matt Ivy; Michael Kurz; Robin Litt; Paul Wible; Kim Newbury; Chris
Romer; Brian Nolan; Rob Levine; Matt Morgan; Margaret Rogers; Bob Boselli; Laurie
Mullen
Others Present:
Andy Daly – Mayor; Jim Lamont - Vail Homeowners Association; Laura Waniuk – Event
Liaison
TOV Staff Present:
Town Manager Stan Zemler; Finance Director Judy Camp; Economic Development
Manager Kelli McDonald; Town Engineer Tom Kassmel, Director of Community
Development George Ruther.
The Road to 2015
George Ruther presented a working plan for financial incentives for local business
owners in Vail Village, Lionshead and West Vail. The overall strategy is to energize
guests to return to Vail after the 2015 World Championships. By showcasing the quality,
attractive and appealing village atmosphere capturing the spirit and brand of Vail,
guests will want to experience it again.
The focus of this program is on improving the look, feel and excitement of retail store
fronts. Motivate local tenants, building owners and landlords to update, fix and repair the
external appearance of the building in preparation for the 2015 Vail Beaver Creek World
Championships - February 2-15, 2015.
Incentives may include: Reduced or exempt permit fees for external retail business
improvements, such as facades, awnings, lighting, signage and potentially other items
to be discussed.
Next steps: George to develop plan; review with VEAC and then present to Town
Council.
I-70 Underpass
Tom Kassmel reviewed the current I-70 Underpass plans that are still in process.
Currently the most favorable location is “Simba Run”, a location between the West Vail
and Main Vail exits where both the north and south frontage roads are below I -70.
Success Factors Include:
Reduce congestion at the Main Vail and West Vail interchanges
1/21/2014
Improve connectivity in the community
Improve emergency response
Enhance multimodal safety, efficiency and connectivity
Improve traffic safety
Enhance economic vitality
For more information please see: www.vailgov.com/underpass.
Financial Report
Judy Camp reviewed with the members the financial reports that were provided in their
packets.
Highlights included:
November 2013 revenues were up 12% over November 2012, which represents the 8 th
record sales month. Year to date for 2013 revenues are u p 8% over 2012.
Town Manager Report
Stan Zemler provided a CDOT update on the Twin Tunnels. CDOT has reported a 10
minute travel time improvement going eastbound on I-70 through this section. CDOT
will be requesting $40 million to begin construction on the other side of the tunnels at
the end of this ski season.
Citizen Input
None
Other Business
The group discussed the last day of the season landing on Easter and if that has an
economic impact on hotels and businesses.
Next Meeting
The next meeting is scheduled for Tuesday, February 11 beginning at 8:00 a.m. at The
Antlers Lodge in the Caribou Pronghorn Room.
1/21/2014
To: Vail Town Council
From: Community Development and Public Works Departments
Date: January 21, 2014
Subject: Alternative Fuels Analysis Project
I. PURPOSE
Review the proposal for analyzing the Town of Vail’s alternative fuels program for fleet
operations. The Town Council requested the staff investigate the conversion of the
town’s fleet to Compressed Natural Gas (CNG).
II. BACKGROUND
The Town Council requested the town investigate the possibility of converting the town’s
fleet to CNG as an alternative fuel, specifically the bus fleet, in anticipation of the
purchase of 15 transit coaches budgeted in 2016 and 2018.
The town requested a proposal from the engineering firm of Schuemeser Gordon
Meyer(SGM) out of Glenwood Springs to analyze the implications of converting the fleet to
the use of CNG alternative fuel.
II. PROJECT
The Fleet/PW department would like to enter into an agreement with SGM (see attached
proposal), to evaluate the cost associated with using alternative fuels in the transit fleet and
elsewhere within the town fleet in the future.
In order to get accurate costs for utilizing alternative fuels, staff needs to determine the
capital costs for the infrastructure as well as the buses/vehicles. SGM has been involved
with other projects of this nature, most recently and locally with Roaring Fork Transit
Authority (RFTA) in the Roaring Fork Valley and with Steamboat Springs. RFTA is utilizing
natural gas buses and SGM provided cost estimates, as well as assistance with the
implementation of natural gas buses, fueling facility and shop/bus barn modifications.
There are specific building codes for fueling, storing and working on natural gas vehicles.
The costs associated with modifying the facilities needs to be evaluated, and SGM has the
expertise to provide those cost estimates.
The proposal from SGM is $11,400 for the alternative fuel analysis, and an additional
$4,000 to have a contractor provide more detailed cost estimates of the shop/bus barn
facilities.
1/21/2014
Town of Vail Page 2
The decision to utilize alternative fuels will have a significant impact on all aspects of the
PW/Transportation department. Utilizing SGM, who has recent experience with the
implementation of alternative fuels in transit, would provide invaluable expertise and much
more accurate cost estimates.
Energy and Cost Savings
The conversion of the town’s fleet would have little impact on the reduction of the town’s
Greenhouse Gas (GHG) emissions compared to newer diesel engines, but would have
significant reduction in emissions over the older diesel engines that will be replaced.
The potential savings would be in operating costs over a period of
time. The analysis would be performed to calculate the anticipated operating costs
verses the capital investment to realize the savings. A payback analysis will be
completed as part of the study.
Process
The next steps would be for the town’s consultant to analyze in greater detail all the
issues of retrofitting the town’s fleet to using CNG. This would include operating and
capital costs, specific training and operational protocol, use assumptions and more
detailed payback analysis.
Once the project is analyzed in more detail, town staff would present the project to the
Town Council for review and guidance well in advance of soliciting proposals for
purchasing the next round of transit vehicles prior to 2016.
IV. PROJECT FUNDING
The staff would recommend the funds for this analysis come from the Heavy Equipment
Fund balance, and if approved to proceed, would be adjusted at the first budget
supplemental.
V. STAFF RECOMMENDATION
Staff recommends that the Vail Town Council direct staff to enter into a contract with
SGM to develop a detailed project analysis of converting the town’s fleet to CNG. The
project would be funded out of the Heavy Equipment Fund.
VI. NEXT STEPS
The CNG conversion timeline is as follows if the analysis meets the approval of the
town staff and town council:
Project detailed analysis: January-May 2014
Town Council review of detailed CNG analysis May 2014
If acceptable adjust future budgets during budget August-October 2014
Order buses 2015
Retrofit Shop Facilities and Construct fueling 2015
Take delivery of CNG buses 2016
VII. ATTACHMENTS
1/21/2014
Town of Vail Page 3
A. SGM proposal
B. Link to a Study by the firm of M. J. Bradley and Associates LLC tilted “Comparison of
Modern CNG, Diesel and Diesel Hybrid-Electric Transit Buses: Efficiency &
Environmental Performance” - See more
at: http://www.mjbradley.com/node/241#sthash.cfEMJsO6.dpuf
1/21/2014
www.sgm-inc.com
GLENWOOD SPRINGS 118 West Sixth St, Suite 200 | Glenwood Springs, CO 81601 | 970.945.1004
October 21, 2012
Todd Scholl
Fleet Manager
Town of Vail
1309 Elkhorn Drive
Vail, CO 81657
RE: Alternative Fuel Analysis Proposal
Dear Todd,
Thank you for the opportunity to propose on this project. The recent movement towards alternative fuels
in municipal government has been inspiring and we feel fortunate to have been so actively involved. Our
most recent success has been to assist the Roaring Fork Transportation Authority implement CNG for its
new BRT project. This project came in on-time, within budget and is working better than expected. We’re
confident that Town of Vail can have similar success.
Please accept this letter proposal from SGM to provide these services. Our proposal is presented in
the following sections:
Team Overview
o Introduces the Team’s
background and presents a
team member’s qualifications
table
Project Approach
o Discusses our assessment
approach, defines the scope of
work and identifies our project
deliverables
Project Costs
o Presents a summary table of
costs
Team Overview
Our team is comprised of individuals with very diversified and extensive experience in evaluating
alternative energy. Our expertise and enthusiasm for this work is clearly demonstrated throughout this
proposal and is embedded in every service we provide. Through this very well qualified team, we
bring…
extensive experience with nearly 50 years of combined expertise
relevant project knowledge in CNG and other alternative fuels for municipal fleets; and
specific experience evaluating alternative energy projects in Western Colorado
proven leaders in efficiency, alternative energy and lifecycle analysis
1/21/2014
www.sgm-inc.com
Page 2 of 4
Team Member’s Relevant Experience
and Qualifications Table
Project Team
Member Relevant Experience/Qualifications
Dan Richardson, CEM
LEED AP
Project Quality
Assurance
- SGM Team Leader and senior consultant since 2007
- 19 years of experience focused on alternative energy and project
management in Western Colorado
- Extensive facility analysis experience including design, budgeting,
condition assessment and asset management
Tony Haschke, EI,
CEM, CBCP, CLEP
Project Manager,
Energy and Mechanical
Systems Engineer
- Mechanical Engineer, Certified Energy Manager, Certified Building
Commissioning Professional
- Commercial Building Design Engineer
- 30 yrs of experience in HVAC maint., troubleshooting and training
- Managed projects realizing energy-related savings of over $1.5M
- Lead code researcher for CNG
Our team also includes additional available technical resources, comprised of SGM’s full engineering
team, including the design engineers, field engineers and CAD draft persons. Full resumes can be
provided upon request.
To demonstrate our collective experience in alternative fuel analysis and facilities we have
included a short summary table of relevant projects below. More detailed project descriptions can be
provided upon request.
Relevant SGM Projects
Client Project Title
Roaring Fork Transportation
Authority (RFTA)
Initial alternative fuel analysis in 2009; due diligence analysis
for CNG in 2011 including conceptual design and code
analysis with local jurisdiction; project management for design
and construction of CNG fueling station and maintenance
facility upgrade projects; project delivered on-time, withing
budget and is performing very well, CNG oversight to verify
safety procedures
City of Steamboat Springs
Alternative Fuel System Analysis for Steamboat Springs
Transit, including analysis of hybrid, CNG and battery-electric
compared to clean diesel; includes fuel price forecasting for all
applicable fuels and a lifecycle cost model
Berthod Motors Analysis and conceptual design of CNG-ready facility
Glenwood Springs Ford Analysis and conceptual design of CNG-ready facility
High Country Honda Analysis and conceptual design of CNG-ready facility
Garfield County Fleet Efficiency/Optimization analysis
1/21/2014
www.sgm-inc.com
Page 3 of 4
Project Approach
We understand the intent of this analysis to be for SGM to provide the necessary analysis to the Town
of Vail so that they have sufficient information with which to make a decision about alternative fuels for
its fleet, specifically whether CNG is a viable option. This proposal articulates how the team will address
all aspects of the project by focusing on three core strategies:
• CNG Expertise.
Our team’s extensive and comprehensive experience with CNG and other alternative fuels in
Western Colorado is unparalleled. We understand the local vehicle and fleet issues and how to
effectively evaluate alternatives.
• Accurate Analysis.
We have been focused on alternative energy in Western Colorado for over 13 years. We have
great depth of understanding of how to accurately capture meaningful information to facilitate
the decision-making process.
• Local Dedication.
Because this project is in our ‘neighborhood’, we have added incentive and every intention to
ensure the analysis exceeds expectations. SGM also has a strong working relationship with the
Town of Vail that we plan to maintain and strengthen through this project.
These strategies are the guiding principles for our approach. The following is a brief summary of our
proposed scope of services:
1. Alternative Fuel Analysis
A. Review specific project goals with ToV staff.
B. Conduct site visit with mechanical engineer and contractor.
C. Conduct research on:
a. local jurisdiction code requirements for CNG fueling and vehicle maintenance;
b. historical fuel, electricity and maintenance costs to serve as the base case scenario;
c. existing natural gas service including rates, pressure, location, etc.; and
d. existing electrical service including rates, capacity, location, etc.
D. Draft report including:
a. summary of findings of ToV operations, requirements, desired outcomes, etc.;
b. statement of assumptions and methodology for analysis;
c. a brief summary of each alternative;
d. summary table(s) of key decision drivers; and
e. summary of recommendations, including a description of what different scenarios
would favor each alternative fuel option.
E. Customized lifecycle cost model to evaluate different scenarios.
F. Peer review of analysis.
1/21/2014
www.sgm-inc.com
Page 4 of 4
G. City Council meeting preparation and presentation.
2. Contractor Cost Estimate
A. Collaborate with vendors to develop 30% cost estimates for implementing CNG.
Additional Service Options
1. Implementation Project Management
These services are offered with the intent to the Town in implementing whatever alternative fuel
strategy it selects.
a. Contractor Solicitation: If the ToV decides to proceed with any recommendations, SGM is
available to draft RFI’s, RFQ’s and/or RFP’s and serve as technical consultant.
b. Design and/or Construction Project Management: SGM successfully managed the design, fire
marshal approval and construction of RFTA’s CNG facilities and offers the same service to ToV.
c. Safety Oversight: RFTA has asked SGM to provide maintenance and safety manuals, Emergency
Response Protocols and staff operations oversight. SGM can provide the same services for ToV.
d. Fleet Efficiency/Optimization Analysis: Regardless of whether the Town pursues alternative fuels,
SGM is available to assess fleet vehicles and fleet management in an effort to reduce costs and
GHG emissions.
Project Costs
We have estimated our costs based on our understanding of your desired outcomes. The table below
is a summary of the costs our team has identified to achieve your goals.
We are enthusiastic about the opportunity to assist you in evaluating alternative fuels for the Town of Vail.
If you wish to engage our services please sign and return the attached letter of agreement. I look forward
to hearing from you soon so that we can move this project forward. Thank you for your time.
Sincerely,
Dan Richardson, CEM, LEED AP
Senior Energy Consultant, Team Leader
Task Description Total Fees
A. Alternative Fuel Analysis $11,400
B. Contractor Cost Estimate Allowance $4,000
Option: Implementation Project Management TBD
1/21/2014
TOV/CSE Minutes January 15, 2014 Page 1 of 6
DRAFT
MINUTES:
Town of Vail: COMMISSION ON SPECIAL EVENTS MEETING
Vail Town Council Chambers
Wednesday, January 15, 2014 @ 8:30 a.m.
CSE Members Present: Jeff Andrews
Bobby Bank
Amy Cassidy
Barry Davis
Rayla Kundolf
Nicole Whitaker
CSE Member Absent: Mark Gordon (appointed in December, not sworn in to date)
Town of Vail Staff Present: Kelli McDonald, Economic Development Manager
Sybill Navas, CSE Coordinator
Others Present: Laura Waniuk, Event Liaison Contractor
Margaret Rogers, Vail Town Council
Tracy Flower, Executive Director - Vail Symposium
Rob LeVine, Treasurer – Vail Symposium
Carl Colby, Executive Director - Vail Global Energy Forum
Steve Tucker – Living Well
Peggy Wolfe - Highline
Meeting Materials may be viewed at:
http://www.vailgov.com/WebLink8/Browse.aspx?startid=34151&row=1&dbid=0
CSE Acting Vice-Chair, Barry Davis, called the meeting to order at 8:31 a.m.
Administrative Items
a. Acting Town Clerk, Tammy Nagel, swore in CSE Members who were appointed
by the Town Council on December 17, 2013. Jeff Andrews, Bobby Bank , Rayla
Kundolf and Nicole Whitaker were each appointed to a two year term, expiring on
December 31, 2015. Mark Gordon, who was unable to be present at this
meeting, was appointed to the unexpired term vacated by Dave Chapin, which
expires on December 31, 2014.
b. Election of CSE Chair and Vice Chair, each to serve a two year term, ending
December 31, 2015.
1/21/2014
TOV/CSE Minutes January 15, 2014 Page 2 of 6
Nomination and motion process was explained by Sybill Navas.
Davis opened the opportunity for nominations for Chair of the CSE. Kundolf
nominated Bank. There was no second to the nomination. Cassidy nominated
Davis, the nomination was sconded by Davis.
Motion to elect Barry Davis as Chair of the CSE for a term to expire on
December 31, 2015.
M/S/P: Andrews/Bank/Unanimous The motion passed 6-0
Nominations were then opened for CSE Vice-Chair. Whitaker nominated Kundolf,
which was seconded by Andrews. Cassidy then nominated Bank, which was
seconded by Davis. Davis called for a vote, which ended in a 3-3 tie, with
Andrews, Whitaker and Kundolf supporting Kundolf and Cassidy, Bank and Davis
supporting Davis. Kundolf then removed herself from consideration, citing her
strong involvement on other Town of Vail boards.
Motion to elect Bobby Bank as Vice-Chair of the CSE for a term to expire
on December 31, 2015.
M/S/P: Cassidy/Davis/Unanimous The motion passed 6-0
c. Approval of the Minutes of the CSE Meeting of December 4, 2013
Motion to approve the Minutes of the meeting of December 4, 2013, as
presented.
M/S/P: Kundolf/Bank/Unanimous The motion passed 6-0
d. Approval of Meeting Schedule for 2014
Motion to approve the CSE Meeting Schedule for 2014.
M/S/P: Cassidy/Andrews/Unanimous The motion passed 6-0
Highline: Vail America Days Update
Peggy Wolfe from Highline Sports, the current producer of Vail America Days
came to discuss the budgetary challenges of producing the event in 2014.
Highline has received $70,000 in funding for the event. This year the Highline is
only responsible for fireworks and the parade, which is different from last year .
Wolfe stated that the insurance for the parade is cost prohibitive for Highline to
produce the event. Insurance costs quoted by Peggy were $15,000 In addition,
she stated that the fireworks could cost up to $35,000.
Their concern is being able to produce a world class event, with the funding
given. After a budget review, they don’t want to compromise on quality. They
approached the CSE at this time because they are not convinced they can
adequately produce the event with these major expenses and may pull their
name from the bid. They wanted to give enough time to the CSE, in case the
event has to go back out for RFP to another vendor.
1/21/2014
TOV/CSE Minutes January 15, 2014 Page 3 of 6
The most expensive line items on their budget are insurance and fireworks.
Insurance costs are the same or more as last year. The length of the parade and
no barricades along the road are driving up the cost of insurance.
The cost of fireworks is a moving target, depending on the type, close proximity.
Cost estimation is approximately $2,000 per minute. If you pack more fireworks
into a shorter amount of time, the cost varies. Last year it was an eleven minute
show; it was condensed to make it more impactful. There is room for adjusting
the budget and the last two years were approximately $35,000.
Given the fact the Vail America Days is an event “owned” by the Town of Vail,
she understood that the Town would investigate the possibility to carrying the
insurance for the event under their own policy. Previous producers wereable to
integrate costs into their overall annual insurance budget for all their events.
Events are insured by the producer. Town of Vail uses a different insurance
provider specifically for municipalities.
Highline wants to make sure they have the right coverage ; limits and liability. If
they can find the extra $15,000 and the fireworks are $35,000, that’s a significant
amount of the funding of the event. CSE members agreed to ee what we can do
from the town internally prior to presenting to Town Council.
Last year the CSE funded $70,000, including the fireworks.
Wolfe stated that Highline does want to produce the event under the condition
they don’t lose revenue on the event. Last year they had no sponsorship, Bank
asked Wolfe to answer the question,” f this is the total funding, then what is it
that Highline can produce?”
This item will be placed on the February 5th CSE agenda for further discussion
and a decision on how to proceed.
Review applications and recommend funding allocations for 2014 Special Event
Funding submitted in response to the RFP for the Tier IV Category:”Life Long
Learning”
Applications were received from the following entities:
a. Vail Symposium: January-March 2014 Request: $50,000
Winter program features 13 different events requested for funding, fundraising
events are omitted. The events cover hot topics, living at your peak, unlimited
adventure, ground-breaking medical research, skiers, and producer for the
show Deadliest Catch, pushing limits and pushing boundaries.
The events provide diverse info on the topics, and offer Q&A with interesting
speakers.
Andrews asked about funding from last year, from other supporters.
Response: About 17% comes from ticket sales and 83% comes from
sponsorship and in-kind.
1/21/2014
TOV/CSE Minutes January 15, 2014 Page 4 of 6
The events in the past have a local attendee population, around 70%.
CSE asked how they would market outside the local area. Currently they rely
on the Vail Daily for marketing, their budget is almost zero. They work with
the front range to extend the reach for audience.
CSE asked if they had PR services. Response: All marketing done in house,
get the word out as far as possible. Last year they had coverage on the Stem
Cell program with the online Colorado W all Street Journal. They have had PR
services donated in-kind. Suggestion by CSE to reach out to some of the
sponsors for PR or marketing to expand their reach. They work with
destination lodging to support the programs which enables them to contact
and email out targeted guests whom are already coming to town.
Their polling exercise results showed – 85-90% are local, 10-15% outside.
Living Well program – had come to Vail for the program only – 30%.
Their current staff fluctuates from 2-3 people based on needs.
What does the symposium offer that you can’t get on TV?
Face to face interaction, dinners and discussions. Well-known people.
Many events take place in the first quarter, there are two programming
seasons. Winter/Summer.
b. Vail Global Energy Forum: February 28 – March 2, 2014 Request: $10,000
This event draws national and global attention. Other premiere mountain
communities produce similar events. The event appeals to public and
provides scholarships to 90-100 students. Announcements go out to
universities and colleges where professors select attendees. The event uses
Vail community branding on all materials and signage.
The event concept is to make it about one idea, in this case energy, which is
a significant issue for Colorado.
The event is aligned with the Precourt Institute for Energy, the Precourt
Energy Efficiency Center at Stanford University and the Vail Valley
Foundation.
The event was mostly local the first year. It has expanded a bit further to
Denver. This year the governor is attending, energy professionals and
environmental defense fund representatives. Prominent business
professionals will have a panel and Q&A. This is not a trade event; attendees
can mix with speakers and panelists. It’s meant to be a dialogue. It’s an open
exchange.
The CSE asked: Is there a way to transition this event to Vail? The answer
was it depends on the type of events going on simultaneously. Producer will
work on transitioning the location of the event to Vail for 2015.
1/21/2014
TOV/CSE Minutes January 15, 2014 Page 5 of 6
The event itself sells the entire region – not just the one city. They would like
to have more sessions in town.
This is a great networking opportunity for attendees. There is also a lot of
impact on Vail lodging, events, transportation and shopping. Currently the
largest contributing entity is Vail Resorts.
c. DiscoverWell: Vail Living Well Summit: September 11-13, 2014
Request: $35,000
Steve Tucker addressed the group; stating that he represents Living Well and
serves as their marketing and branding consultant from NYC. John and
Jamie Stone, the founders were unable to attend. The event is trying to
become more consumer based. This will be the 3rd annual event and will
feature around 100 speakers.
The event focuses on evidence based programming and serves as a spotlight
for innovation and technology. They are actively looking for someone or a
company to launch a product or service at the event. The event serves as a
great client business development atmosphere, by leveraging the meetings
within the setting. Work with different vendors to spread the event around
Vail. This year the subject matter focuses on corporations and corporation
support of well-being along with traditional consumer programming.
Total available funding: $75,000
Vail Symposium: January-March 2014.
Grid Score received: 396 out of a possible 600.
Request: $50,000
Recommended $37,500
Motion required to approve funding in the amount of $37,500 for the Vail
Symposium.
M/S/P: Kundolf/Bank/Unanimous- The motion passed 6-0
Vail Global Energy Forum: February 28-March 2, 2014
Grid Score received: 375 out of a possible 600.
Request: $10,000
Recommended - $7,500
Motion required to approve funding in the amount of $7,500 for the Vail
Global Energy Forum.
M/S/P: Kundolf/Bank/Unanimous- The motion passed 6-0
DiscoverWell: Vail Living Well Summit: September 11 -13, 2014
Grid Score received: 411 out of a possible 600.
Request: $35,000
Recommended $30,000
Motion required to approve funding in the amount of $30,000 for the Vail
Living Well Summit.
M/S/P: Kundolf/Bank/Unanimous- The motion passed 6-0
1/21/2014
TOV/CSE Minutes January 15, 2014 Page 6 of 6
Total funds allocated under the TIER IV Category: $90,000 (including Starting Hearts for
$15,000, which was allocated as part of the Town of Vail 2014 Budget approval in October
2013.)
New Business and Community Input: None.
Motion to adjourn @ 10:17 a.m.
M/S/P: Kundolf/Davis/Unanimous- The motion passed 6-0
Next Regular CSE Meeting:
Wednesday, February 5, 2014 @ 8:30 a.m.
Vail Town Council Chambers
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b)(e) - to receive legal
advice on specific legal questions; and to determine positions, develop a strategy and instruct
negotiators, Regarding: update on pending litigation.
PRESENTER(S): Kendra Carberry
1/21/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: January 21, 2014
ITEM/TOPIC: Adjournment (4:30 p.m.)
NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES
AND TIMES AND SUBJECT TO CHANGE)
--------------------
THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT
APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, FEBRUARY 4, 2014 IN THE VAIL
TOWN COUNCIL CHAMBERS
FUTURE AGENDA ITEMS:
Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.; Information Updates
Attachments: WS - 15 min.; Executive Session items: 30 min.; Consent Agenda: 5 min.; Town
Manager Report: 5 min.
FUTURE AGENDA ITEMS:
Timber Ridge Transfer from TRAHC to TOV - ES - George - 2/4
Commercial Ski STorage Update - ES - George - 2/4
I70 Underpass CDOT IGA - ES - Tom - 2/4
CIRSA Council Training - WS - Matt - 2/4
2015 VVF Council Update - ES - 2/18
Vail Competitiveness Benchmarks Discussion and Next Steps - WS - 2/18
RRC Attendance Survey - WS - 30 min. - 2/18
Wall Street Call-Up - WS & ES - 2/18
Commercial Ski Storage Ordinance 1st reading - ES - 3/4
Commercial Ski Storage Ordinance 2nd reading - ES - 3/18
Clean Up Title 12 Ordinance - TBD
Plastic bags - TBD
Village Information Center - Greg - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD
Vail Valley Medical Center Master Plan Update - 60 min - ES - George - TBD
EHU Housing Authority - TBD
2015 WAC construction restrictions discussion - 30 min - WS- George - TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
Update on I-70 noise right lane use - TBD
CDOT/Simba Run Agreement - TBD
2015 Town-wide fulfillment - TBD
VLMD Term limits - TBD
Marijuana policy discussion - WS - Matt - TBD
ERWSD Waste Management Plan - TBD
1/21/2014