HomeMy WebLinkAbout2014-03-04 Agenda and Support Documentation Town Council Work SessionVAIL TOWN COUNCIL
WORK SESSION AGENDA
VAIL TOWN COUNCIL CHAMBERS
75 S. Frontage Road W.
Vail, CO 81657
12:00 P.M., MARCH 4, 2014
NOTE: Times of items are approximate, subject to change, and cannot be relied
upon to determine at what time Council will consider an item.
Public comments on work session item may be solicited by the Town
Council.
1. ITEM/TOPIC: Council Lunch (30 min. )
2.
ITEM/TOPIC: I-70 Underpass Site Visit (90 min. )
PRESENTER(S): Tom Kassmel
3.
ITEM/TOPIC: DRB/PEC Update (10 min. )
PRESENTER(S): Warren Campbell
4.
ITEM/TOPIC: Review of Town Council Work Plan (20 min. )
PRESENTER(S): Stan Zemler
5.
ITEM/TOPIC: 4G and Node Update (15 min.)
PRESENTER(S): Ron Braden
6.
ITEM/TOPIC: Review the revised schematic design for the Vail Village
Welcome Center (30 min)
PRESENTER(S): Henry Pratt GPSL Architects, Greg Hall
ACTION REQUESTED OF COUNCIL: Provide input and direction as the owner of
the project prior to Planning and Environmental Commission and Design Review
Board entitlement review process.
BACKGROUND: The purpose of this discussion is to review and receive direction
on a revised schematic design for remodel of the Vail Village Welcome Center
based on Town Council input provided during a discussion on January 21, 2014.
Following design direction by the Town Council (in its role as property owner) next
steps would include a public review process and an application to the Planning and
Environmental Commission for a Conditional Use permit as required by the
General Use zone district.
STAFF RECOMMENDATION: Provide input and direction, as the owner of the
project in order to move the project to the next step in the project development
process, the conditional use permit review by the Planning and Environmental
Commission and then Design Review Board approval. 3/4/2014
7.
ITEM/TOPIC: Update on Ordinance No. 6, Series 2014, An Ordinance
Enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”,
Establishing Regulations Regarding Recycling of Discarded Materials by
Solid Waste Generators, and Solid Waste Services Provided by Waste
Services Companies Operating in the Town of Vail and Setting Forth
Details in Regards Thereto. (15 min)
PRESENTER(S): Kristen Bertuglia
BACKGROUND: At the conclusion of the evening session held February 18,
2014, the Vail Town Council approved Ordinance No. 6, Series 2014 upon First
Reading, but recommended modifications to the ordinance language to
accommodate community hardship, and directed staff to address language and
definition clarity. Ordinance No. 6 has been revised accordingly.
8.
ITEM/TOPIC: 2013 Vail Event Attendance Research (30 min. )
PRESENTER(S): Chris Cares, RRC Associates
ACTION REQUESTED OF COUNCIL: Review the 2013 Vail Event Attendance
Study Results and have an opportunity to ask questions of the RRC team and
staff.
BACKGROUND: In 2012 the Town of Vail retained RRC to conduct special
events visitor profile survey research and economic impact analyses. In 2013 the
effort continued, with a special focus on gathering accurate, standardized
estimates of attendance at each TOV-funded event.
A rigorous, systematic evaluation of event attendance is an important component
of the events assessment. Given that event producers may lack the resources to
conduct attendance estimates in an accurate and systematic way, or may use
varying definitions of “attendance”, having a third party to assess attendance is a
useful step to help rationalize the process of event evaluation.
The RRC presentation summarizes attendance estimates for the 30 events which
RRC was responsible for analyzing in 2013. RRC implemented several different
counting methods in order to reach attendance estimates, including manual/”live”
counts, counts via aerial photographs, intercept survey research (to derive
calculation factors such as attendee turnover rates), parking counts and lodging
occupancy rates. Additionally, RRC utilized event performance data provided by
event producers when available and applicable. The nature of the event
determined the exact methodology used, and is discussed in further detail
throughout the final summary report submitted by RRC. Where possible, RRC
often attempted to utilize two or more different calculation approaches in order to
“cross-check” estimates.
In addition to estimating attendance at all events, RRC also conducted “360
degree” evaluations on five specified events, i.e. attendance estimates plus
intercept research, to collect selected key metrics including economic impact.
These five events are listed below, and results from the research are included in
the final report.
Winter Mountain Games
Burton US Open
FEAST! Vail
USA Pro Challenge 3/4/2014
Vail New Year’s Eve
Adjusted attendance estimates derived from a rigorous combination of methods at
each of the TOV-funded special events further allow RRC to estimate the
incremental economic impact of each event. 2013 attendance estimates were
applied to key economic metrics gathered via 2012 intercept research, in order to
arrive at a more accurate estimate of economic impact generated by each event.
9.
ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports (15
min.)
10.
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(a)(b)
(e) - to discuss the purchase, acquisition, lease, transfer, or sale of property
interests; to receive legal advice on specific legal questions; and to
determine positions, develop a strategy and instruct negotiators,
Regarding: Town owned property and adjacent property. (15 min. )
PRESENTER(S): Matt Mire
11.
ITEM/TOPIC: Adjournment (4:30 p.m.)
NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE
APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE)
--------------------
THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK
SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD),
TUESDAY, MARCH 4, 2014 IN THE VAIL TOWN COUNCIL CHAMBERS
FUTURE AGENDA ITEMS:
Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.;
Information Updates Attachments: WS - 15 min.; Executive Session items:
30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min.
FUTURE AGENDA ITEMS:
Resolution No. 2 CDOT Simba Run Underpass IGA - ES - 3/18- Tom
Amended FHU Contract - ES - 3/18 - Tom
Pesticides Registration Ordinance 1st reading - ES - 3/18 - Gregg Barrie
CIRSA Council Training WS - 3/18
Commercial Ski Storage Ordinance 2nd reading - ES - 3/18
AIPP, PEC, DRB and Bldg Fire Appeal Board Member Interviews and
Appointments - WS & ES - 3/18
2nd Budget Supplemental - ES - 3/18
Marijuana Update -WS- 3/18 - George/Matt
Booth Creek Park Options - ES - 3/18 - Greg Hall
Tour of Eagle Airport, presentation on Airport Master Plan, Eagle Air
Alliance, Vail Resorts Role - WS - 4/1
Pesticides Registration Ordinance 2nd reading - ES - 4/1
VLMDAC Joint meeting - WS - 5/20
Clean Up Title 12 Ordinance - TBD
NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff -
TBD
Plastic bags - TBD
Village Information Center - Greg - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD 3/4/2014
Beaver policy update - Kristen - WS - TBD
Vail Valley Medical Center Master Plan Update - 60 min - ES - George -
TBD
2015 WAC construction restrictions discussion - 30 min - WS- George -
TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
2015 Town-wide fulfillment - TBD
VLMD Term limits - TBD
Marijuana policy discussion - WS - Matt - TBD
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: Council Lunch
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: I-70 Underpass Site Visit
PRESENTER(S): Tom Kassmel
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: DRB/PEC Update
PRESENTER(S): Warren Campbell
ATTACHMENTS:
February 19, 2014 DRB Meeting Results
February 24, 2014 PEC Meeting Results
3/4/2014
Page 1
DESIGN REVIEW BOARD AGENDA
PUBLIC MEETING
February 19, 2014
Council Chambers
75 South Frontage Road West - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Tom DeBois
Andy Forstl
Brian Gillette
Rollie Kjesbo
Libby Maio
PROJECT ORIENTATION 1:00pm
Defensible Space Discussion with Fire Chief 30 minutes
SITE VISITS
1. 146 Forest Road – Hubbard Residence
2. 1740 Sierra Trail – Novick Residence
3. 2754 Snowberry – Dantas Duplex
4. 4096 Columbine Drive – Stockmar Residence
MAIN AGENDA 3:00pm
1. 2754 Snowberry LLC DRB140025 / 15 minutes Joe
Final review of new construction (two family residence)
2754 Snowberry Drive/Lot 15, Block 9, Vail Intermountain
Applicant: Michael Dantas, represented by Intention Architecture
ACTION: Approved with condition(s)
MOTION: Rollie Kjesbo SECOND: Libby Maio VOTE: 5-0-0
CONDITION(S):
1. Before a building permit is released, the applicant shall provide a letter from Eagle River Water
and Sanitation District granting approval to the applicant to encroach in ERWSD’s easement
on the site.
2. Hubbard Residence DRB140015 / 10 minutes Joe
Final review of a minor exterior alteration (deck)
146 Forest Road/Lot 6, Block 7, Vail Village Filing 1
Applicant: Hubbard Family Investors, LLC, represented by Snowdon and Hopkins Architects
AC TION: Approved
MOTION: Rollie Kjesbo SECOND: Libby Maio VOTE: 5-0-0
3. Novick Residence DRB140021 / 15 minutes Joe
Final review of new construction (single family residence)
1740 Sierra Trail/Lot 22, Vail Village West Filing 1
Applicant: Keith Novick, represented by David Irwin
ACTION: Tabled to March 5, 2014
MOTION: Rollie Kjesbo SECOND: Andy Forstl VOTE: 5-0-0
4. Stockmar Residence DRB140024 / 15 minutes Joe
Conceptual review of new construction (duplex)
3/4/2014
Page 2
4096 Columbine Drive Units A & B/Lot 14, Bighorn Subdivision
Applicant: Brian Stockmar, represented by Scott Turnipseed Architect
ACTION: Conceptual, No Vote
STAFF APPROVALS
Ruth/Wheeler Duplex DRB130556 Warren
Final review of a minor exterior alteration (paint, stone)
800 Potato Patch Drive/Lot 7, Block 1, Vail Potato Patch
Applicant: Lisa and Chip Ruth, and Greg and Carolyn Wheeler, represented by KH Webb Architects
Landers Residence DRB130574 Joe
Final review of an addition (Living room, master bath)
1454 Greenhill Court #W/Lot 1, Glen Lyon Subdivision
Applicant: John and Debra Landers represented by Martin Manley Architects
Parliament Residence DRB140006 Joe
Final review of a minor exterior alteration (windows and doors)
3241 Katsos Ranch Rd. #A/Lot 6, Block 1, Vail Village Filing 12
Applicant: Amy and Casey Parliament
Ferguson Residence DRB140008 Warren
Final review of changes to approved plans (garage, patio, landscaping)
1250 Westhaven Circle/Lot 30, Glen Lyon
Applicant: John and Violet Ferguson, represented by William Reslock
Potato Patch Club Condominium Association Inc. DRB140009 Joe
Final review of change to approved plans (reskin)
950 Red Sandstone Road/Potato Patch Club Condominiums Units 20-42
Applicant: Potato Patch Club Condominium Association Inc., represented by Victor Mark Donaldson
Architects
Rosenbach Residence DRB140014 Warren
Final review of a minor exterior alteration (pizza oven, trellis)
107 Rockledge Road/Lot 7, Block 7, Vail Village filing 1
Applicant: Gary and Susan Rosenbach, represented by KH Webb Architects
Nugent Residence DRB140018 Jonathan
Final review of an addition (garage)
742 Sandy Lane Unit B/Lot 3, Vail Potato Patch Filing 2
Applicant: Dale & Elizabeth Nugent, represented by Martin Manley Architects
O’Hara Residence DRB140019 Jonathan
Final review of a minor exterior alteration (window)
1881 Lionsridge Loop Unit 1 (Vail Point)/Lot 1, Block 3, Lion’s Ridge Filing 3
Applicant: Tom & Laura O’Hara, represented by McNeill Property Management
Gregg Residence DRB140023 Jonathan
Final review of an addition (bathroom)
1966 West Gore Creek Drive/Lot 44, Vail Village West Filing 2
Applicant: Jim & Laurie Gregg, represented Nutkins Design Group
Hadley Residence DRB140026 Warren
Final review of an addition (garage attic)
3/4/2014
Page 3
1127 Vail Valley Drive/Lot 11, Block 6, Vail Village Filing 7
Applicant: Philip Hadley, represented by Hermes Group
Vail Run Resort Condominiums DRB140029 Jonathan
Final review of a Minor Exterior Alteration (windows, downspouts, re-stain siding)
1000 Lions Ridge Loop/Lot C10 & C11, Block C, Lions Ridge Filing 1
Applicant: Vail Run Resort Condominiums, represented by Peel/Langenwalter Architects, David Peel
The applications and information about the proposals are available for public inspection during regular office
hours in the project planner’s office, located at the Town of Vail Community Development Department, 75
South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-2356,
Telephone for the Hearing Impaired, for information.
3/4/2014
Page 1
PLANNING AND ENVIRONMENTAL COMMISSION
February 24, 2014 at 1:00pm
TOWN COUNCIL CHAMBERS / PUBLIC WELCOME
75 S. Frontage Road - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Bill Pierce Pam Hopkins
Henry Pratt John Rediker
Luke Cartin
Susan Bird
Michael Kurz
20 minutes
1. A request for a final review of a variance, from Section 12-14-17, Setback From Water Course,
Vail Town Code, pursuant to Chapter 12-17, Variances, Vail Town Code, to allow for additional
gross residential floor area within the stream tract setback, located at 4444A Streamside
Circle/Lot 11, Bighorn Subdivision 4th Addition, and setting forth details in regard thereto.
(PEC140001)
Applicant: Mark Medley, represented by Steven James Riden Architect
Planner: Joe Batcheller
ACTION: Approved with condition(s)
MOTION: Cartin SECOND: Pratt VOTE: 4-1-0 (Kurz opposed)
CONDITION(S):
1. Approval of this variance is contingent upon the applicant receiving Town of
Vail design review approval of this proposal.
Joe Batcheller gave a presentation per the staff memorandum.
Commissioner Bird inquired as to the ability to provide an alternative power source for the lift
station in the event the power goes out to ensure that raw sewage does not back up and
potential enter the stream.
Steven Riden spoke to his support for the town’s desire and role to better the health of Gore
Creek. He highlighted changes made since the last hearing to address the concerns. He spoke
to the fact that there will be two sump pumps and that insurance was requiring a back up power
supply for the pumps to insure insurance coverage. He spoke to the revised landscape plan
which was design to return the bank to a more natural vegetative state.
There was no public comment.
Commissioner Cartin spoke to the improvements along the creek being a desired outcome on all
properties along the creek.
Commissioner Pratt stated that despite grade elevation change with the walkout and the 100-
year floodplain there are events which exceed this and there is a risk of a flooded basement.
Commissioner Kurz spoke that he appreciated the review of the Environmental Sustainability
Coordinator. He was concerned about the recent 303d listing and a continued attempt to creep
up onto the creek, which would have a negative effect. He does not believe there is a hardship
and the property owner does enjoy a reasonable use of the property.
Commissioner Pierce stated there is a distinction between this property and publicly owned land
3/4/2014
Page 2
encroachments.
20 minutes
2. A request for the review of an amended conditional use permit, pursuant to Section 12-9C-3,
Conditional Uses, Vail Town Code, for a public and private school, to allow for the construction of
a new attached greenhouse, located at 3000 Booth Falls Road/ Lot 1, Vail Mountain School, and
setting forth details in regard thereto. (PEC140004)
Applicant: Vail Mountain School, represented by Mauriello Planning Group
Planner: Joe Batcheller
ACTION: Approved
MOTION: Kurz SECOND: Bird VOTE: 4-0-1 (Pierce recused)
Joe Batcheller gave a presentation per the staff memorandum.
Bill Pierce recused himself due to a conflict of interest as his firm worked on the plans.
Commissioner Kurz supported the use of and construction of a greenhouse. He encouraged the
applicant to use best practices with regard to fertilizers, composting, pesticides, etc.
Dominic Mauriello, representing the applicant, covered many elements of the application,
including reaching out to many neighbors to have face-to-face meetings to ensure concerns
were addressed.
Commissioner Cartin inquired as to the thoughts around the excess heat loading caused by the
greenhouse. Was the heat going to be used or just vented out as necessary? He also asked the
applicant to look at glare properties of the windows and impacts to adjacent roadways and
properties.
Dominic Maureillo spoke to the goals and desires with the proposal.
There was no public comment.
Commissioner Pratt spoke to the prominence of the location and the importance of looking at the
glass glare issues. He felt it would be an asset to the curriculum.
25 minutes
3. A request for the review of a final plat, pursuant to Chapter 13-4, Minor Subdivision, Vail Town
Code, to allow for the relocation of the platted building lots and access easement, located at
1624, 1626, 1628, 1630, and 1632 Buffehr Creek Road/ Lots 1-5, Elk Meadows Subdivision, and
setting forth details in regard thereto. (PEC130028)
Applicant: Elk Meadows Development, LLC, represented by Sharon Cohn
Planner: Joe Batcheller
ACTION: Approved with condition(s)
MOTION: Kurz SECOND: Cartin VOTE: 4-1-0 (Pierce opposed)
CONDITION(S):
1. The applicant shall execute a Subdivider’s Improvement Agreement in a form
approved by the Town of Vail prior to the submittal of a building permit to
ensure the completion of the proposed driveway extension for the Elk Meadows
Subdivision.
2. The applicant shall submit final engineered construction plans for the driveway
extension to the Public Works Department for final review and approval prior to
the issuance of a building permit for a residential structure in the Elks
Meadows Subdivision.
3/4/2014
Page 3
3. The applicant shall address the requirements of the Eagle River Water and
Sanitation District for the abandonment of the current easement and the
acceptance of the new easement.
Joe Batcheller gave a presentation per the staff memorandum.
Sharon Cohn asked some questions regarding the conditions of approval and how the timing
would work between recording the plat and commencing construction. Staff proposed new
language that allows for flexibility per the Town Attorney’s input.
Commissioner Pierce stated his continued opposition to the relocation of Lot 1 and its effect on
the open space.
Commissioner Bird asked about the fire turn around, fire hydrant, and guard rail. Joe Batcheller
explained that parking in the fire lane will not be allowed; the fire hydrant will be located between
lots 2 and 3; and a guard rail may or may not be recommended during the development review
process.
30 minutes
4. A request for a work session for the review of a conditional use permit, pursuant to 12-9C-3,
Conditional Uses, Vail Town Code, for a public and quasi-public indoor community facility
(education center), to allow for the construction of the Betty Ford Alpine Gardens Education
Center, located 530 South Frontage Road/Unplatted, and setting forth details in regard thereto.
(PEC140005)
Applicant: Betty Ford Alpine Gardens, represented by Jack Hunn
Planner: George Ruther
ACTION: No Vote, Work Session
Warren Campbell delivered staff’s presentation
Susan Bird asked how the recommended site was determined. Warren Campbell referenced the
Town Council’s decision based on the Ford Park Master Plan criteria for evaluating locations.
The PEC discussed the other locations and the process by which the preferred location was
selected.
Commissioner Pratt mentioned accessible pathways and which entity is responsible for
modifying them and to what degree? Warren Campbell said that it will need further discussion to
be properly addressed. Commissioner Pratt said that information directly correlates to question
#7 and is needed to make a determination. Warren Campbell responded that staff is not asking
for a determination, but more information can be requested if desired.
Jack Hunn gave a presentation, responding to the 18 questions to the last working session.
Chairman Pierce asked for clarification on questions 7, 8, 17, and 18.
Jack Hunn addressed the concerns with ADA compliance, and separate bathroom facilities.
Henry Pratt suggested a subterranean bathroom accessed from the basketball court.
Jack Hunn addressed the concerns with homerun softballs. Chairman Pierce asked how this
would be mitigated. Hunn responded with a higher fence. Chairman Pierce would like the VRD to
weigh in.
3/4/2014
Page 4
Kurz: “What’s going to grow on your roof?” Jack Hunn stated it would be similar to what already
exists on-site.
Luke Cartin asked about loading and deliveries. Jack Hunn explained a workable scenario.
Chairman Pierce expressed reservations with increased vehicular traffic on West Betty Ford
Way.
Jack Hunn then discussed questions 14 & 15. Henry Pratt said he agreed with staff’s opinion and
felt an additional bus stop was unnecessary and reinforces the feasibility of the other site by the
existing bus stop.
Michael Kurz mentioned the need for an operating plan to address loading and deliveries.
Jack Hunn deferred to BFAG Director, Nicola Ripley, to address question 18. Nicola stated that
the BFAG Center would not solicit renters for special events, but would like the option to make it
available.
Commissioner Bird inquired about the “volunteer space.” Nicola explained.
Luke Cartin asked when the operations plan would be submitted. Warren Campbell explained
that it’s typically done when the development plan is submitted, but that this is a unique scenario
with many tenants of the park involved in the process. It may be a different process depending
on the input needed.
60 minutes
5. A request for a recommendation to the Vail Town Council for prescribed regulation amendments,
pursuant to Section 12-3-7, Amendment, Vail Town Code, to amend Titles 12 & 14, Zoning
Regulations and Development Standards, pertaining to the definitions, use restrictions and
development standards for Commercial Ski Storage and Private Ski Clubs, and setting forth
details in regard thereto. (PEC140003)
Applicant: Town of Vail
Planner: Jonathan Spence
ACTION: Approved
MOTION: Kurz SECOND: Cartin VOTE: 5-0-0
Jonathan Spence gave a presentation.
Susan Bird asked for clarification. Jonathan Spence reiterated the points of his presentation.
Chairman Pierce asked about the Sebastian ski storage scenario—if such would be allowed
today. Jonathan explained that as floors are defined, yes, it could be. The Gondola Club (in the
same building, third floor) would be non-conforming, however.
Henry Pratt asked about private ski clubs and how they would be allowed. Jonathan explained
that it depended on how its use was defined, in tandem with its accessory uses.
Henry Pratt asked about some specific examples using various properties and uses, and how
such may be defined as a floor. Jonathan and Warren assisted the commission in understanding
how floor determination is made.
6. A request for the review of a variance from Section 12-14-17, Setback from Watercourse, Vail
Town Code, pursuant to Chapter 12-17, Variances, Vail Town Code, to allow for the construction
3/4/2014
Page 5
of gross residential floor area within the prescribed setback, located at 1975 Placid Drive Unit
33/Lot 33, Vail Village West Filing 2, and setting forth details in regard thereto (PEC130025).
Applicant: Rosslyn May Valentine Residence Trust, represented by Richard Bolduc
Planner: Joe Batcheller
ACTION: Withdrawn
7. A request for a recommendation to the Vail Town Council on a major amendment to a Special
Development District No. 6, Vail Village Inn, pursuant to Section 12-9A-10, Amendment
Procedures, Vail Town Code, to allow for an increase in gross residential floor area to facilitate
additions to existing dwelling units, located at 100 East Meadow Units 501 and 502 (Vail Village
Inn Phase 3) /Lot O, Block 5D, Vail Village Filing 1, and setting forth details in regard thereto.
(PEC130046)
Applicant: Deltec Bank and Trust, represented by Eggers Architect
Planner: Jonathan Spence
ACTION: Table to March 10, 2014
MOTION: Cartin SECOND: Bird VOTE: 5-0-0
8. Approval of February 10, 2014 minutes
MOTION: Kurz SECOND: Pratt VOTE: 4-0-1 (Cartin recused)
9. Information Update
10. Adjournment
MOTION: Kurz SECOND: Cartin VOTE: 5-0-0
The applications and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South Frontage
Road. The public is invited to attend the project orientation and the site visits that precede the public
hearing in the Town of Vail Community Development Department. Times and order of items are
approximate, subject to change, and cannot be relied upon to determine at what time the Planning
and Environmental Commission will consider an item. Please call (970) 479-2138 for additional
information. Sign language interpretation is available upon request with 24-hour notification. Please
call (970) 479-2356, Telephone for the Hearing Impaired, for information.
Community Development Department
Published February 21, 2014 in the Vail Daily.
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: Review of Town Council Work Plan
PRESENTER(S): Stan Zemler
ATTACHMENTS:
Review of Town Council Work Plan
3/4/2014
Grow a vibrant and diverse economy that
keeps us at the forefront of our resort
competitors for the long-term with
continued opportunities for private and
public investment and philanthropy.
– Long-term strategic plan to enhance
competitiveness of TOV
– Economic diversity strategy
– Air service expansion leadership
– TOV endowment fund
Expand upon our community
infrastructure as the foundation of our
town’s success with particular emphasis
on an abundance of recreational, cultural
and educational opportunities while
building capacity for future leaders.
– Balanced community composition
– Practical housing policy
– Red Sandstone Elementary School strategy
– Residential remodel process improvements
– Future leadership program
Deliver on the promise, “VAIL Like nothing on earth,”
in everything we do.
– Excellent municipal
services
– Convenient and effi cient
parking and transportation
– Appropriately-sized
environmental programs
– Effective marketing initiatives
– Cutting-edge technology
competitiveness
– World-class
recreational amenities
– I-70 impact mitigation
ENHANCEECONOMIC VITALITY
GROW A BALANCED COMMUNITY
CONTINUALLY ELEVATE THE QUALITY
OF THE EXPERIENCE
THE PREMIER
INTERNATIONAL
MOUNTAIN RESORT
COMMUNITY
2014
AREAS OF FOCUS
VAIL TOWN COUNCIL
OUR VISION
To be the Premier International
Mountain Resort Community!
OUR MISSION
Grow a vibrant, diverse
economy and community,
providing our citizens and
guests with exceptional
services and an abundance
of recreational, cultural and
educational opportunities.
3/4/2014
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: 4G and Node Update
PRESENTER(S): Ron Braden
ATTACHMENTS:
4G Cellular WiFi Update Memorandum
3/4/2014
To: Vail Town Council
From: Ron Braden, IT Director
Date: February 26, 2014
Subject: Update on cellular DAS and Wi Fi
1. Background
In August of 2012, the Town entered into a contract with Crown Castle International to build a
carrier neutral fiber optic based cellular Distributed Antenna System ( DAS ). Crown Castle
needed at least one tenant for the system to be financially feasible, and AT&T signed on in June
of 2013 to put the project in motion.
The first phase called for a macro site to be built at our Public Works facility and a cellular
repeater system to be installed into the Village Parking Structure. The second phase called for
installation of 23 fiber based DAS nodes and a complete retrofit of the existing Wi Fi system in
the core village areas. The third and final phase calls for additional carrier nodes and
completion of the Wi Fi retrofit at the outer lying DAS sites.
2. Project Status
The cellular repeater system in the Village Parking Structure was installed and operational by
November of 2012. Construction on the macro site at the public Works facility also began in
2012 and was fully operational in the fall of 2013. The fiber optic strands that the Town of Vail
loaned to AT&T for the Cellular On Wheels ( COW ) installed in 2011 have been returned to us
and the COW has been removed. Additionally, the Wi Fi system in the Vail and Lionshead core
areas have been retrofitted with new gear and the entire back-end system updated.
Crown Castle confirmed with us earlier this month that Verizon has signed on with them to be a
second tenant on the Distributed Antenna System ( DAS ). We were informed they will utilize
13 of the 23 ( AT&T ) nodes, and intend to ask for six additional, which will include more
coverage towards East Vail. We also expect the additional nodes to include Buffehr Creek and
Potato Patch, which are two areas where we have some of the weakest cellular signals in Vail.
The hub site at the Village Transportation Center in which AT&T and Verizon will use to drive
their equipment is complete and fully functional. The contractor was able to install seven of the
23 DAS nodes before the construction season ended in December of 2013. AT&T turned those
sites up last month and we can now remove the AT&T COW at the Lionshead Parking
Structure, weather/snow permitting. Construction on the remaining nodes will begin again in
April and continue into the fall with an expected system turn up date of December 2014.
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: Review the revised schematic design for the Vail Village Welcome Center
PRESENTER(S): Henry Pratt GPSL Architects, Greg Hall
ACTION REQUESTED OF COUNCIL: Provide input and direction as the owner of the
project prior to Planning and Environmental Commission and Design Review Board
entitlement review process.
BACKGROUND: The purpose of this discussion is to review and receive direction on a
revised schematic design for remodel of the Vail Village Welcome Center based on Town
Council input provided during a discussion on January 21, 2014. Following design direction by
the Town Council (in its role as property owner) next steps would include a public review
process and an application to the Planning and Environmental Commission for a Conditional
Use permit as required by the General Use zone district.
STAFF RECOMMENDATION: Provide input and direction, as the owner of the project in
order to move the project to the next step in the project development process, the conditional
use permit review by the Planning and Environmental Commission and then Design Review
Board approval.
ATTACHMENTS:
staff Memo
Revised Schematic Design
3/4/2014
To: Vail Town Council
From: Stan Zemler, Town Manager
Greg Hall, Public Works Director
Suzanne Silverthorn, Community Information Officer
Date: March 4, 2014
Subject: Review Vail Village Welcome Center Schematic Design as Component of Town
of Vail Guest Service Enhancement Initiative
I. PURPOSE
The purpose of this discussion is to review and receive direction on a revised schematic
design for remodel of the Vail Village Welcome Center based on Town Council input
provided during a discussion on January 21, 2014. Following design direction by the
Town Council (in its role as property owner) next steps would include a public review
process and an application to the Planning and Environmental Commission for a
Conditional Use permit as required by the General Use zone district.
II. BACKGROUND
On May 7, 2013, staff and the Town of Vail’s guest enhancement consultant
Stantec/Comm Arts presented various program options for the Vail Village Welcome
Center. The Town Council direction was to develop a project that remodeled the
existing building with an emphasis on construction of new restrooms without precluding
future enhancements. This direction also included interior enhancements to open up the
space as well as provide architectural features on the building’s north side to accentuate
the building’s presence with the street. The Town of Vail has hired Henry Pratt of GPSL
Architects to provide the design for the remodeled space. The 2013 Town of Vail budget
included $1.295 million in the Capital Projects Fund for a remodel of this facility in
anticipation of the 2015 Alpine World Ski Championships.
III. WELCOME CENTER REMODEL DESIGN
The staff and architect have reviewed various options to address comments received by
Town Council on January 21, 2014. The options consisted of various changes to the
window configuration, more contemporary window shapes and aesthetics, and various
building material facade changes. These initial sketches were reviewed by the Town’s
architectural review consultant Jeff Winston of Winston and Associates which led to an
interactive design meeting with the architectural team, the multi-department town project
3/4/2014
Town of Vail Page 2
team and the Winston team, which resulted in further refinements. The design being
presented is the culmination of this work which is best described as a mix of “old Vail”
and “new Vail” and fits nicely into the vernacular of its surroundings while serving as a
gateway to the more traditional Vail Village.
The specific design changes made since the Council last saw the design include the
following:
1. The large glass feature was increased in height at the suggestion of Winston. It
was also suggested that this glass element be trimmed in wood.
2. The wood siding was removed and replaced with stucco to match the existing
treatment.
3. The consensus of the project team was to leave the window muntins and
shutters in place.
4. Stone corners were added to relate to the stone at the corners of the
Transportation Center building.
The design updates the existing building with a new window shape and adds a new
canopy and covered seating area at the north entrance facing the Frontage Road, plus
new exterior finishes and signage on the exterior. The interior is reconfigured with a
more efficient visitor-friendly layout. Restrooms are added with a simple addition to the
east, new interior finishes (floor, walls, furniture, lighting, signage and graphics), as well
as a single-panel video screen (max. 75” similar to Town Council Chambers) for
summer-winter cross-sale and a virtual concierge feature for after-hours access.
Vehicular Pull-off Option
The Town Council has expressed support to pursue a vehicular pull-off for oversize and
short-term parking on the Frontage Road in front of the Welcome Center. While the
project design has previously received Colorado Department of Transportation approval
and $150,000 had been included in the 2012 budget for construction, a Design Review
Board application was denied that year and the project was not pursued. Given Town
Council’s interest in enhancing vehicular access to the Welcome Center, staff
recommends revising plans for the vehicular pull-off option with a construction schedule
that would coincide with the timing needed to complete the project prior to the planned
CDOT overlay of the Frontage Road. A new Design Review Board application has been
submitted. The additional budget amount would be placed in the first budget
supplemental of 2014.
IV. SCHEDULE
To allow appropriate time for pricing and review of the construction documents prior to
awarding the contract, the schedule for the project requires that construction begin
mid-August in order to complete the work prior to the 2014/2015 ski season. During the
construction period, an alternative method of delivering Welcome Center services will
be provided.
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Town of Vail Page 3
Following design review, the vehicular pull-off is proposed to be constructed this
spring.
V. GENERAL CONTRACTOR SELECTION PROCESS
Based on Town Council direction, the Town has issued an RFP/Q for the Construction
Manager/General Contractor (CM/GC) procurement process. The staff will return to
Town Council on April 1 to award a contract for preconstruction services to the
recommended CM/GC.
VI. NEXT STEPS
PEC conditional use application
PEC work session
DRB work session
Review plans and programming with TOV business groups and partners to
include: Guest Service Enhancement Committee, VEAC, VCBA, VVP, VLMDAC,
VRI, VVMC, US Forest Service, Eagle County, Ski Museum, etc.
General Contractor selection process
PEC final
DRB final
Develop an alternative Welcome Center operation plan during construction
Construction documents/building permit
General contract bidding subcontractor work
Award final construction project
Begin construction
Complete construction
VII. ACTION REQUESTED OF TOWN COUNCIL
The Town Council is asked to review the presentation and provide direction regarding
the schematic design option for the Vail Village Welcome Center as the owner of the
project prior to seeking additional public input and proceeding through the entitlement
process.
VIII. ATTACHMENTS
A. Vail Village Welcome Center Schematic Design
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: Update on Ordinance No. 6, Series 2014, An Ordinance Enacting Title 5,
Chapter 12, Vail Town Code, “Recycling Requirements”, Establishing Regulations Regarding
Recycling of Discarded Materials by Solid Waste Generators, and Solid Waste Services
Provided by Waste Services Companies Operating in the Town of Vail and Setting Forth
Details in Regards Thereto.
PRESENTER(S): Kristen Bertuglia
BACKGROUND: At the conclusion of the evening session held February 18, 2014, the Vail
Town Council approved Ordinance No. 6, Series 2014 upon First Reading, but recommended
modifications to the ordinance language to accommodate community hardship, and directed
staff to address language and definition clarity. Ordinance No. 6 has been revised accordingly.
ATTACHMENTS:
Ordinance No. 6, Series 2014 - Memo
Ordinance No. 6, Series 2014
3/4/2014
TO: Vail Town Council
FROM: Community Development Department
DATE: March 4, 2014
SUBJECT: Second Reading of Ordinance No. 6, Series 2014, an ordinance enacting Title 5,
Chapter 12, Vail Town Code, “Recycling Requirements”, establishing regulations
regarding recycling of discarded materials by solid waste generators , and solid
waste services provided by waste services companies operating in the town of
Vail and setting forth details in regards thereto.
I. SUMMARY
Ordinance No 6, Series 2014 enacts a new chapter in the Vail Town Code requiring
recycling in the Town of Vail, and associated measures to ensure policy, infrastructure,
economic incentives, and education to ensure the maximum waste diversion rate.
II. BACKGROUND
Vail Town Council Waste Diversion Goal
Environmental Sustainability Strategic Plan Waste Diversion Goal (adopted
January, 2009): Reduce the amount of Town of Vail landfill contributions by 10%
within 5 years (2013) and 25% within 10 years (2019).
At the conclusion of the evening session held February 18, 2014, the Vail Town Council
approved Ordinance No. 6, Series 2014 upon First Reading, but recommended
modifications to the ordinance language to accommodate community hardship, and
directed staff to address language and definition clarity.
III. VAIL COMMUNITY WIDE RECYCLING ORDINANCE COMMUNITY FEEDBACK
Definitions
The definition of the following have been modified for clarity (inclusions in red):
Non-Attractant - Any substance which does not attract wildlife. Substances that are
considered to attract wildlife include food products, pet food, feed, compost, grain or salt
or materials which formerly contained such items. Office Paper or cardboard that did not
previously contain food or other attractants are considered non-attractants.
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Town of Vail Page 2
Community Hardship
Council expressed the desire to extend the effective date of Ordinance No. 6 until
July 1st, 2014, and insert a 30-day hardship clause in order to accommodate
concerns from the business community that more time may be needed in special
cases to modify operations and or infrastructure.
Staff agrees that certain property owners may have more difficulty in complying with
Ordinance No 6. than others, and special consideration must be given. A 3-month
extension will be granted to those demonstrating a hardship, as determined by the town
manager.
E. Hardship: Upon application to the town manager, and showing of hardship
by a property owner or contractor of waste services, and good faith effort of intent to
comply, the town manager may grant an extension, for a three month period of time,
with which to comply with the provision of this Chapter.
At the request of the Vail Chamber and Business Association, language has been
added to include the Town’s intent to grant technical assistance where requested
and appropriate.
WHEREAS, the Town of Vail is committed to assisting the community businesses,
residents and guests in achieving adopted waste diversion goals, the Town will provide
technical assistance in recycling planning
Council expressed the desire to delay fines until January 1, 2015
Staff recognizes that the intent of this request is to ensure that the Town is not
unnecessarily ticketing unaware, noncompliant property owners, residents or guests.
However, staff does not recommend including this dated language in the ordinance. But
rather, staff will use a warning system and good judgment following the effective date of
July 1st, in order to achieve the goal of compliance, rather than a number of issued
fines. Hardships may be granted in difficult cases which will postpone any penalty.
Published “Rates” vs. “Rate Range”
Several waste haulers expressed the concern that Ordinance No. 6 requires that
customers be notified once per year of the recycling and trash service
availability, frequency of pickup, and different service level prices for Save as
You Recycle residential customers. The ordinance originally stated that “rates”
must be published. For various reasons, haulers frequently quote different prices
for similar services and do not support publishing their rates.
Staff recognizes that through the nature of a n open subscription market, there are
elements of competitive pricing and rates are not fixed. However, the intent of the rate
publication language was intended to ensure that customers are aware , that should they
choose to take advantage of Save as You Recycle, that they have pricing options at
different trash levels. Therefore, the ordinance language has been updated to include
language to require the “rate ranges” for each level of service be published, rather than
the exact price.
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Greenhouse Gas Emissions
Council expressed the concern that additional recycling trucks on the road, as
well as the need for some recyclables to be transported to Denver may actually
result in increased greenhouse gas emissions and therefore the Town should not
include a “Whereas” statement that claims a reduction in the ordinance
introduction.
Staff recognizes that increasing frequency of pickup and requiring recycling may
increase truck traffic and GHGs. However, staff holds that recycling of virgin materials
still outweighs the transportation increase in terms of GHG emissions based on
feedback from Skumatz Economic Research Associates, Inc. who submits the following:
“It is a long-term policy decision... If we wish to support the ski industry and its
goals of sustainability to keep snow on mountains, we have found recycling is by
far one of the cheapest and most effective. Work in the state of Oregon has
shown that the recycling saves so much embedded energy in aluminum that it
would be worth shipping aluminum to a market that is 2.2 times the distance to
the moon away based on the saved energy vs. making a can out of virgin
material. Paper and other materials also have fairly significant numbers….”
Construction Waste Recycling
Council inquired as to why construction waste was not included as part of
Ordinance No. 6.
Because construction waste is not a regularly contracted service, a different set of rules
and right-of-way issues apply to on-site construction waste recycling. Currently,
contractors may order on-site recycling bins for commingled items, steel, clean wood,
cardboard, or any other recyclable material. The International Green Construction Code
(under review by the Building Department) requires on-site recycling of designated
materials should they be adopted by the Vail Town Council in the future.
IV. ACTION REQUESTED
The Vail Town Council shall approve, approve with modifications, or deny Ordinance
No. 6, Series of 2014, upon second reading.
V. ATTACHMENTS
A. Ordinance No. 6, Series 2014, Community Wide Recycling Ordinance, revised
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ORDINANCE NO. 6
SERIES 2014
AN ORDINANCE ENACTING TITLE 5, CHAPTER 12, VAIL TOWN CODE,
“RECYCLING REQUIREMENTS”, ESTABLISHING REGULATIONS
REGARDING RECYCLING OF DISCARDED MATERIALS BY SOLID WASTE
GENERATORS, AND SERVICES PROVIDED BY SOLID WASTE SERVICES
COMPANIES OPERATING IN THE TOWN OF VAIL AND SETTING FORTH
DETAILS IN REGARDS THERETO.
WHEREAS, the Town of Vail, in the County of Eagle and State of Colorado (the
“Town”) is a home rule Town duly existing under the Constitution and laws of the State
of Colorado and its home rule charter (the “Charter”);
WHEREAS, the members of the Town Council of the Town (the “Council”) have
been duly elected and qualified;
WHEREAS, Article 5 of the Charter sets forth the procedures for amending the
Vail Town Code;
WHEREAS, the Town of Vail is committed to environmental protection and
stewardship;
WHEREAS, through the adoption of the Environmental Sustainability Strategic
Plan, the Town of Vail has established a goal of reducing the waste going to the landfill by
25 percent by 2019. Increased participation in recycling programs and maximizing
capture rate of recyclables through existing and future programs are necessary to meet
and exceed the recycling goal;
WHEREAS, the current waste diversion rate in Eagle County is between 17 and
19 percent, and the diversion rate in the Town of Vail is approximately 10 percent in the
residential sector and 19 percent in the business sector, below the national average
waste diversion rate of 34.5 percent;
W HEREAS, The Colorado Department of Public Health and Environment
estimates that each person generates approximately 3,150 pounds of waste per year
and a large portion of the disposed materials could be reused, recycled or put to other
beneficial use, resulting in significant resource, energy, and economic savings ;
WHEREAS, as the Eagle County landfill reaches permitted capacity, it is
becoming more difficult and expensive to site, p ermit and develop new landfill capacity;
WHEREAS, through the adoption of the Environmental Sustainability Strategic
Plan, the Town of Vail has also established a goal of reducing community greenhouse
gas emissions by 20 percent by 2020, and diverting waste from the landfill is one of the
most cost effective and efficient ways of reducing greenhouse gas emissions resulting
from landfills and new resource processing;
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WHEREAS, the Town of Vail is committed to assisting the community businesses,
residents and guests in achieving adopted waste diversion goals, the Town will provide
technical assistance in recycling planning; and
WHEREAS, municipalities are empowered by C.R.S section 30-15-401(1)(a)(II) to
inspect vehicles proposed to operate in the conduct of business of transporting ashes,
trash, waste, rubbish, garbage, or industrial waste products or any other discarded
materials; and
WHEREAS, Ordinance No. 6, Series 2014, shall be known as “The Community-
Wide Recycling Ordinance.
NOW, THEREFORE, BE IT ORDAINED BY THE T OWN COUNCIL OF THE
TOWN OF VAIL, COLORADO, THAT:
Section 1. TITLE 5, CHAPTER 12, is hereby enacted as follows:
5-12-1: PURPOSE: The purpose of this Chapter is to establish policy and
infrastructure to support recycling in the Town of Vail in order to reduce the town’s
impact on the environment and ensure ongoing waste diversion education to
residents and guests.
5-12-2: DEFINITIONS: For the purposes of this Chapter, the following definitions
shall apply:
Base Unit of Refuse: The smallest increment of volume of refuse or solid waste
collection which is no larger than 32 gallons of capacity.
Commercial Customer: Any premises where a commercial, industrial, or
institutional business or enterprise is undertaken, including, without limitation, reta il
shops and establishments, eating or drinking establishment , healthcare facilities,
child daycare centers, public and private schools, professional and business offices,
religious institutions, and public buildings and facilities.
Discarded Materials: All putrescible and non–putrescible solid waste discarded
from any residential, multi-family or commercial source including recyclable material.
The term discarded materials shall exclude discarded or abandoned vehicles or
parts thereof, sewage sludge, hazardous waste, materials used for fertilizer and
recyclable material that have been source separated for collection .
Hauler: A registered person or company in the business of collecting, transporting
or disposing of discarded materials for a fee, or for no fee except as described in
Subsection B. of 5-12-3.
Multi-Family Customer: Any residential structure(s) that employs a communal
system for solid waste and or recyclable materials collection.
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Non-Attractant: Any substance which does not attract wildlife. Substances that are
considered to attract wildlife include food products, pet food, feed, compost, grain or
salt or materials which formerly contained such items. Office Paper or cardboard that
did not previously contain food are considered non-attractants.
Recycling: The process of separating recyclable materials from refuse and
placement for collection by a hauler for the purpose of such materials being re -used
or reprocessed into new or different materials.
Residential Customer: Any residential structure(s) that does not employ a
dumpster or communal service for solid waste and or recyclable materials collection.
Recyclable Materials: Materials from any commercial, multi-family, or residential
source to be collected separately for the purpose of such materials being
repurposed or reprocessed into new or different materials.
Recycling Facility: A licensed Materials Recovery Facility (MRF) (e.g. the Eagle
County MRF) that accepts and sorts, packages, and otherwise prepares recyclable
materials to be repurposed or reprocessed into new or different materials.
Refuse: As defined in 5-9-2, Vail Town Code. Refuse shall not include recyclable
material.
Solid Waste: All putrescible (i.e. containing organic matter) and non-putrescible
waste or refuse, excluding discarded or abandoned vehicles or parts thereof,
sewage sludge, hazardous waste, materials used for fertilizer and recyclable
material that have been source separated for collection.
Source Separation: The process by which recyclable materials are separated at
the point of generation by the generator thereof from solid waste for the purposes of
recycling.
5-12-3: HAULER REGISTRATION REQUIREMENT: It shall be unlawful for any
person or company to operate or conduct business as a hauler of residential, multi-
family, or commercial solid waste or recyclable material without first obtaining a
municipal solid waste hauler registration as set forth in this Section.
A. Applicability: 5-12-3 applies to any hauler of solid waste or recyclable
material operating in the Town of Vail.
B. Exceptions: The following persons or entities are not required to obtain a
municipal solid waste hauler collection registration:
1. Any person or their designee who transports to the landfill only the
refuse that person generates
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2. A civic, community, benevolent or charitable nonprofit organization
collecting, transporting and marketing recyclables solely for the purpose of
raising funds for a civic, community, benevolent, or charitable event
3. A property owner or agent thereof who transports discarded materials
left by a tenant upon such owner’s property, so long as such property owner is
not provided compensation from tenants on a regular basis
4. Demolition or construction contractors or landscaping companies that
produce and transport discarded material produced incidentally to the
demolition, construction, or landscaping work
5. Any person who transports only liquid waste (e.g. restaurant grease or
portable toilet waste)
6. The Town of Vail municipal organization and employees thereof, who
transport solid waste, recyclable materials and compostable materials
generated by the municipal organization, public containers, or special events
7. Special event producers, who transport solid waste and recyclable
materials for permitted events
8. Companies that provide special event collection services (e.g.
electronic waste collection, on-site paper shredding)
9. Companies contracted by registered solid waste haulers
C. Registration Process: The Town of Vail Community Development
Department shall set forth the standards for the implementation of the municipal
solid waste hauler registration process including the amount of the registration fees,
the designation of recyclable materials, and the schedule for collecting registration
fees.
1. Proof of Insurance: Upon request, registered municipal solid waste
haulers shall provide proof of general comprehensive liability / automobile
insurance policy protecting the hauler from all claims for damage to property of
for bodily injury, including death, which may arise from operations under or in
connection with this registration and providing limits of coverage of not less than
five hundred thousand dollars ($500,000) for bodily injury and property damage
per occurrence or in aggregate.
5-12-4: MUNICIPAL SOLID WASTE HAULER REQUIREMENTS
A. Bi-Annual Reporting Required: All registered municipal solid waste
haulers (the “registrant”) shall submit twice yearly reports to the Community
Development Department on the weight (in tons) of solid waste and recyclable
materials collected within the Vail town limits. For loads that contain solid waste or
recyclable materials originating in part from within the town limits and in part from
outside the town limits the reported quantity may be estimated by the registered
hauler but shall use a format approved by the Community Development Department
which shall include the use of both the scale tickets and customer route sheets, and
reported as an estimate.
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B. Submittal Required: Bi-annual reports shall be submitted on May 1 and
October 1, or on the next business day, using a format approved by the Community
Development Department. All reports shall be treated as confidential commercial
documents under the provisions of the Colorado Open Records Act.
C. Recyclable Material Designation: Except for materials that customers
have not properly prepared for recycling and so are contaminated 25 percent or
more of non-recyclable refuse, haulers may not dispose of recyclable materials set
out by customers by any means other than delivering it to a MRF that sorts,
packages, and otherwise prepares recyclable materials to be repurposed or
reprocessed into new materials.
D. Notice: Haulers of residential, multi-family, or commercial solid waste shall
give each of its customers written notice of all available service options and
corresponding variable rates ranges upon commencement of service. Written notice
of the full range of services including variable rate service, container sizes, and the
recycling service options including the materials that may be recycle d shall be
provided to all new customers upon commencing service and all haulers shall
provide notice at least annually to customers on the full range of services, container
sizes, variable rate ranges for each level of service and recycling options including
the materials that may be recycled. On or before January 31st each year the hauler
shall deliver to the Community Development Department a true and correct copy of
the notices sent to each customer type.
E. Residential Embedded Rates: On residential customer waste bills, haulers
shall combine charges for solid waste and recyclable material collection service and
may not itemize them separately.
F. Residential Volume Based Rates: Haulers shall offer each of its customers
the option to subscribe to different levels of service with different capacities of solid
waste containers, such as 32, 64 and 96 gallon containers/carts, and shall charge
their customers based on this volume of service. For r esidential source customers,
the base unit of solid waste service shall be no larger than the approximate capacity
equivalent of a 32 gallon container or cart. If a customer does not select a level of
service, the provider shall establish a default minimum level of service that is not
larger than 2 units of service or a single 64 gallon container or cart.
1. Variable Rates: Haulers shall charge variable rates for the corresponding
level of service or units of solid waste collection for residential customers.
a. Haulers shall structure the increments of their variable rate at a
multiple of the base unit of solid waste collection which is no larger than
32 gallons. The second largest increment of solid waste collection shall be
no larger than two times the capacity of the base unit or no larger than 64
gallons, and the third largest increment of solid waste collection shall be
no larger than two times the capacity of the second largest increment of
solid waste collection. Such rate increments shall be equal to 80% or more
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of the charges for the base unit of collection (e.g, if $10.00 is applied to a
32 gallon container, a minimum of $18.00 shall be applied to a 64 gallon
container, and a minimum of $32.40 shall be applied to a 96 gallon
container).
b. The provisions of this subsection shall not be con strued to
prohibit any hauler from establishing rules and regulations regarding the
safe maximum weight of containers of solid waste and recyclable material
containers.
c. Nothing in this section shall be construed as prohibiting any
hauler from providing separate pricing for special collection of bulky items,
yard waste, contaminated recyclables, unscheduled pick-up or extra
volumes of solid waste or recyclable material, or more than what was
subscribed for with the hauler.
G. Commercial Embedded Rates: On commercial customer account bills,
every solid waste hauler shall combine charges for solid waste and recyclable
material collection service and may not itemize them separately. Haulers shall
provide sufficient recyclable material capacity and frequency service to prevent an
overflow of material.
H. Auditing: A representative of the Town of Vail may audit a registered
municipal solid waste hauler’s subscription, billing and other relevant records to
determine whether or not the provider has complied with the provisions of 5-12-4 at
the provider’s office located nearest to the Town of Vail during hours that the office is
open for business, on at least five day’s written notice.
I. Frequency of Residential Recycling Service: Haulers shall offer each of
their residential customers curbside recyclables collection service at the same
frequency of all other refuse collection, no smaller than 64 gallons capacity of the
designated recyclable materials. All containers are subject to the provisions of
Section 5-9, Vail Town Code, wherein all attractants shall be stored in wildlife
resistant, locked containers. Non-attractants are not required to be stored in wildlife
resistant, locked containers provided they are not mixed with attractants.
J. Container Labels: Haulers shall provide labels or label all solid waste and
recycling material containers indicating what materials are accepted in each
container. The labels shall include pictures and words of the acceptable materials
and be in both English and Spanish.
5-12-5: DESIGNATED RECYCLABLES LIST
A. Designated Recyclables (Collection): The recyclable materials that
haulers are required to pick up shall be set forth in the Town’s ‘Recyclable Materials
List’ which shall be prepared and may be amended as conditions change. The
Recyclable Materials List shall be available for review on the Town’s website.
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B. Designated Recyclables (Generators): The recyclable materials that
generators are required to source separate from their solid waste shall be set forth in
the Town’s ‘Recyclable Material List’ which shall be prepared and amended as
conditions change. The Recyclable Materials List shall be available for review on the
Town’s website.
5-12-6: RECYCLING REQUIREMENTS
A. Placement of Recyclable Materials and Solid Waste for Pick Up:
1. All recyclable materials accumulated on any premise s shall be placed in a
container or containers separate from solid waste.
2. Recyclable materials shall not be placed in solid waste containers.
3. No refuse, solid waste, or compost shall be placed in any recycling
container.
4. Nothing in this section is intended to prevent any person from donating or
selling recyclable materials generated on their premises .
B. Requirement for Recycling Service:
1. All recyclable material shall be source separated, stored, and presented for
collection by a registered municipal solid waste hauler.
2. It shall be the duty of any owner or occupant of any premises to ensure that
containers designated for collection or disposal as solid waste do not contain
recyclable materials when such containers are offered for solid waste collection.
3. It shall be the duty of any owner or occupant of any premises to ensure
that they contract for recycling service or otherwise provide service for the
delivery of recycling material to a MRF. The service shall be of an adequate level
to prevent the designated recyclable material containers from overflowing on a
regular basis.
4. The container(s) shall be wildlife resistant, and handled in accordance
with Title 5, Chapter 9, Vail Town Code, employing a latching mechanism on the
access door sufficient to defeat attempts by wildlife to enter.
a. Exception: Recycling containers greater than 20 cubic yards of
capacity.
5. Any owner or occupant of a commercial establishment with solid waste
disposal containers available for customers or guests shall make available a
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container for recyclable materials that is of similar size and located in an equally
convenient location.
5-12-7: VIOLATIONS AND ENFORCEMENT
A. Violations (Hauler): It shall be unlawful for haulers to:
1. Fail or refuse to follow the requirements for registration of this chapter or;
2. Aid or abet another in any attempt to evade any requirements imposed by
this chapter.
3. Violation of provisions of the ordinance shall be subject to penalties
according to Section 1-4-1, Vail Town Code.
B. Violations (Generator): It shall be unlawful for any owner or occupant of
any residential, multi-family, or commercial premises to:
1. Fail or refuse to follow the requirements imposed by this chapter
2. Aid or abet another in any attempt to evade any requirements imposed by
this chapter.
3. Violation of provisions of the ordinance shall be subject penalties
according to Section 1-4-1, Vail Town Code.
C. Enforcement: Town of Vail police and code enforcement officers shall have
the authority to issue a warning notice or a summons and complaint to any person in
violation of this chapter.
D. Penalty Assessment: A resident or owner/occupant of a commercial
establishment shall be deemed to have been issued an appropriate notice of
violation if it is personally served upon the resident or owner/occupant, placed in the
U.S. mail, postage prepaid and addressed to the resident or owner/occupant
according to the last known address given by the re sident or owner/occupant to any
town of Vail or Eagle County government department. If the identity of the resident is
not known, the entity responsible for payment of refuse removal services for the
subject location will be held responsible for complying with this chapter and for any
penalties assessed pursuant to the same.
E. Hardship: Upon application to the town manager, and showing of hardship
by a property owner or contractor of waste services, and good faith effort of intent to
comply, the town manager may grant an extension, for a three month period of time,
with which to comply with the provision of this Chapter.
Section 7. Effective Date: Ordinance 6, Series 2014, shall be in effect as of
June 1 July 1, 2014.
Section 8. If any part, section, subsection, sentence, clause or phrase of this
ordinance is for any reason held to be invalid, such decision shall not effect the validity
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Page 9
of the remaining portions of this ordinance; and the Town Council hereby declares it
would have passed this ordinance, and each part, section, subsection, sentence,
clause or phrase thereof, regardless of the fact that any one or more parts, sections,
subsections, sentences, clauses or phrases be declared invalid.
Section 9. The Town Council hereby finds, determines and declares that this
ordinance is necessary and proper for the health, safety and welfare of the Town of
Vail and the inhabitants thereof.
Section 10. The amendment of any provision of the Town Code as provided in
this ordinance shall not affect any right which has accrued, any duty imposed, any
violation that occurred prior to the effective date hereof, any prosecution commenced,
nor any other action or proceeding as commenced under or by virtue of the provision
amended. The amendment of any provision hereby shall not revive any provision or
any ordinance previously repealed or superseded unless expressly stated herein.
Section 11. All bylaws, orders, resolutions and ordinances, or parts thereof,
inconsistent herewith are repealed to the extent only of such inconsistency. This
repealer shall not be construed to revise any bylaw, order, r esolution or ordinance, or
part thereof, theretofore repealed.
INTRODUCED, READ, APPROVED, AND ORDERED PUBLISHED ONCE IN
FULL ON FIRST AND FINAL READING this 18th day of February, 2014 and a public
hearing for second reading of this Ordinance set for the 4th day of March, 2014, in the
Council Chambers of the Vail Municipal Building, Vail Colorado.
________________________
Andrew P. Daly, Mayor
ATTEST:
__________________________
Tammy Nagel, Acting Town Clerk
INTRODUCED, READ, APPROVED, AND ORDERED PUBLISHED
ONCE IN FULL ON SECOND AND FINAL READING this 4th day of March, 2014, in
the Council Chambers of the Vail Municipal Building, Vail Colorado.
________________________
Andrew P. Daly, Mayor
ATTEST:
__________________________
Tammy Nagel, Acting Town Clerk
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: 2013 Vail Event Attendance Research
PRESENTER(S): Chris Cares, RRC Associates
ACTION REQUESTED OF COUNCIL: Review the 2013 Vail Event Attendance Study
Results and have an opportunity to ask questions of the RRC team and staff.
BACKGROUND: In 2012 the Town of Vail retained RRC to conduct special events visitor
profile survey research and economic impact analyses. In 2013 the effort continued, with a
special focus on gathering accurate, standardized estimates of attendance at each TOV-
funded event.
A rigorous, systematic evaluation of event attendance is an important component of the events
assessment. Given that event producers may lack the resources to conduct attendance
estimates in an accurate and systematic way, or may use varying definitions of “attendance”,
having a third party to assess attendance is a useful step to help rationalize the process of
event evaluation.
The RRC presentation summarizes attendance estimates for the 30 events which RRC was
responsible for analyzing in 2013. RRC implemented several different counting methods in
order to reach attendance estimates, including manual/”live” counts, counts via aerial
photographs, intercept survey research (to derive calculation factors such as attendee
turnover rates), parking counts and lodging occupancy rates. Additionally, RRC utilized event
performance data provided by event producers when available and applicable. The nature of
the event determined the exact methodology used, and is discussed in further detail
throughout the final summary report submitted by RRC. Where possible, RRC often attempted
to utilize two or more different calculation approaches in order to “cross-check” estimates.
In addition to estimating attendance at all events, RRC also conducted “360 degree”
evaluations on five specified events, i.e. attendance estimates plus intercept research, to
collect selected key metrics including economic impact. These five events are listed below,
and results from the research are included in the final report.
Winter Mountain Games
Burton US Open
FEAST! Vail
USA Pro Challenge
Vail New Year’s Eve
Adjusted attendance estimates derived from a rigorous combination of methods at each of the
TOV-funded special events further allow RRC to estimate the incremental economic impact of
each event. 2013 attendance estimates were applied to key economic metrics gathered via
2012 intercept research, in order to arrive at a more accurate estimate of economic impact
generated by each event.
ATTACHMENTS:
3/4/2014
RRC Council Memorandum
RRC PowerPoint
RRC Report
Town of Vail Required Information from Event Promotors
3/4/2014
To: Vail Town Council
From: Stan Zemler, Town Manager
Kelli McDonald, Economic Development Manager
Date: March 4, 2014
Subject: 2013 Vail Event Attendance Research
I. BACKGROUND
In 2012 the Town of Vail retained RRC to conduct special events visitor profile survey research
and economic impact analyses. In 2013 the effort continued, with a special focus on gathering
accurate, standardized estimates of attendance at each TOV-funded event.
A rigorous, systematic evaluation of event attendance is an important component of the events
assessment. Given that event producers may lack the resources to conduct attendance
estimates in an accurate and systematic way, or may use varying definitions of “attendance,”
having a third party to assess attendance is a useful step to help rationalize the process of
event evaluation.
The RRC presentation summarizes attendance estimates for the 30 events which RRC was
responsible for analyzing in 2013. RRC implemented several different counting methods in
order to reach attendance estimates, including manual/”live” counts, counts via aerial
photographs, intercept survey research (to derive calculation factors such as attendee turnover
rates), parking counts, and lodging occupancy rates. Additionally, RRC utilized event
performance data provided by event producers when available and applicable. The nature of
the event determined the exact methodology used, and is discussed in further detail throughout
the final summary report submitted by RRC. Where possible, RRC often attempted to utilize
two or more different calculation approaches in order to “cross-check” estimates.
In addition to estimating attendance at all events, RRC also conducted “360 degree” evaluations
of five specified events, i.e. attendance estimates plus intercept research, to collect selected key
metrics including economic impact. These five events are listed below, and results from the
research are included in the final report.
Winter Mountain Games
Burton US Open
FEAST! Vail
USA Pro Cycling Challenge
Vail New Year’s Eve
Adjusted attendance estimates derived from a rigorous combination of methods at each of the
TOV-funded special events further allow RRC to estimate the incremental economic impact of
each event. 2013 attendance estimates were applied to key economic metrics gathered via
2012 intercept research, in order to arrive at a more accurate estimate of economic impact
generated by each event.
II. ACTION REQUESTED OF TOWN COUNCIL
Review the 2013 Vail Event Attendance Study Results and have an opportunity to ask questions
of the RRC team and staff.
3/4/2014
III. ATTACHMENTS
RRC Power Point Presentation for the March 4 Meeting
2013 Vail Attendance Estimates Report (RRC)
Town of Vail Required Information from Event Promoters
3/4/2014
Attendance and Economic Impact of Special Events 2013
March 4, 2014
Photo by Jack Affleck
Economic Development Office
3/4/2014
Attendance and Economic Impact of Special Events 2013
Chris Cares
David Becher
RRC Associates
Office: 303.449.6558
chris@rrcassoc.com
david@rrcassoc.com
2Town of Vail | Economic Development Office | 3/4/14
Economic Development Office
3/4/2014
Attendance and Economic Impact of Special Events 2013
Purpose: Phase 1 (2012) and Phase 2 (2013)
Methodology: Attendance estimates
Results
3Town of Vail | Economic Development Office | 3/4/14
Outline
3/4/2014
Attendance and Economic Impact of Special Events 2013
4Town of Vail | Economic Development Office | 3/4/14
Phase 1 (2012)
•Measure economic impact at 30 TOV special events
•Key measures of economic impact:
•Estimated spending by event attendees on lodging, dining, shopping, & other
activities in TOV
•Estimated return on investment to TOV:
•Additional incremental spending in TOV generated by event
•Ratio of increased revenue to amount of TOV funding received
•Additional sales tax revenue accruing to TOV generated by event
•Collection of other standardized attendee metrics: attendee origin, likelihood to
recommend event, household income, etc.
Purpose
3/4/2014
Attendance and Economic Impact of Special Events 2013
5Town of Vail | Economic Development Office | 3/4/14
Phase 2 (2013)
•Special focus on gathering accurate, standardized estimates of attendance at 30
TOV-funded events
•Apply 2012 intercept survey data to attendance estimates in order to evaluate the
incremental economic impact of each event
•Conduct 360 degree evaluations (counts and intercept surveys/economic impact) for
five 2013 events
Purpose
3/4/2014
Attendance and Economic Impact of Special Events 2013
6Town of Vail | Economic Development Office | 3/4/14
Event Dates 360º Evaluation
Winter Mountain Games February 7-10
US Open –Burton February 25-March 2
Pink Vail March 9
Vail Film Festival March 28-31
Taste of Vail April 3-6
Spring Back to Vail April 8-14
Vail Whitewater Park Kayak Demos May 14-June 18 (6 Tuesdays)
Feast! Vail May 24-27
Summer Mountain Games June 6-9
King of the Mountain June 14-16
Vail Rocks!June 15
Lionshead Family Saturday Afternoon Club June 15-August 10 (9 Saturdays)
Vail Farmer's Market and Art Festival June 16-October 6 (17 Sundays)
Vail Arts Festival June 28-30
Vail Lacrosse Shootout June 29-July 7
Vail America Days July 4-7
Kick-It 3v3 Soccer July 26-28
Keen Kids Adventure Race August 8-11
USA Pro Cycling Challenge August 23
Gourmet on Gore August 30-September 2
Oktoberfest September 6-8, 13-15
Vail Automotive Classic September 8
America Cup September 10-15
The Vail "Living Well" Summit September 19-21
Vail Restaurant WEEK September 27-October 6
Colorado Grand Finish Line and Concours September 20-21
Vail Valley Cup Soccer Tournament October 5-6
Snow DAZE December 11-15
HoliDAZE December 20-22, 31
Vail New Year's Eve December 31
30 Events Analyzed in 2013
3/4/2014
Attendance and Economic Impact of Special Events 2013
7Town of Vail | Economic Development Office | 3/4/14
1 attendee-day = 1 unique person attending a specified event for any part
of a day or night.
•At multi-venue events, a person who attends multiple event venues in a single
day is credited with one attendee-day.
•At multi-day events, an individual is credited with one attendee-day for each day
s/he attends the event.
•Attendance estimates are typically limited to “consumers” of the event, i.e.
spectators of or leisure participants in the event, as applicable. (Persons
involved with event production & operations excluded.)
•Casual passersby who don’t spend time at the event are excluded.
DEFINITION: Attendance=“attendee days”
3/4/2014
Attendance and Economic Impact of Special Events 2013
8Town of Vail | Economic Development Office | 3/4/14
Approach varied depending on format, location, and other circumstances of
respective events:
•Events requiring tickets/registration: relied on counts from event organizers, supplemented
as needed with survey data and/or other sources to convert counts into unique daily attendees
•Events with a significant registered participant count (e.g. many sporting events):
extrapolated attendance via survey data (i.e. ratios of registrants to total attendees) and counts
•Unticketed but confined events (e.g. many concert events): mix of manual counts
(live/photo), with turnover/duplication controls as appropriate through survey research
•Unticketed and unconfined events (e.g. USA PCC, Summer Mtn Games, etc.): mix of
repeated live manual counts (sometimes w/ photos), with turnover/duplication controls as
appropriate through survey research
•Reasonableness checks: lodging occupancy rates and parking counts for very biggest events
•Where possible, multiple methods used to cross-check estimates
METHODOLOGY: Attendance Estimates
3/4/2014
Attendance and Economic Impact of Special Events 2013
9Town of Vail | Economic Development Office | 3/4/14
Live Counts Photographs Intercept Surveys
Counts from
Event Producer
Ratio of Registrant to
Attendee Calculation
Parking/Lodging
Reasonableness
Checks
Winter Mountain Games x x x x x
US Open -Burton x x x x
PINK Vail x
Vail Film Festival x x x
Taste of Vail x x x
Spring Back to Vail x x x
Feast! Vail x x x x
Vail Whitewater Park Kayak Demos x x
Summer Mountain Games x x x x x x
King of the Mountain Volleyball x x x x
Vail Rocks!x x x
Lionshead Family Saturday Afternoon Club x x x
Vail Farmer's Market and Art Festival x x x x
Vail Arts Festival x x x
Vail Lacrosse Shootout x x x x x
Vail America Days x x x x
Kick-It 3v3 Soccer x x x x
Keen Kids Adventure Race x x x x x
USA Pro Cycling Challenge x x x x
Gourmet on Gore x x x
Oktoberfest x x x
Vail Automotive Classic x x
America Cup x x x x
The Vail "Living Well" Summit x
Colorado Grand Finish Line and Concours x x x x
Vail Restaurant WEEK x x
Vail Valley Cup Soccer Tournament x x x x
Snow DAZE x x
HoliDAZE x x
Vail New Year's Eve x x x x
TOTAL 27 26 21 14 9 4
METHODOLOGY: Techniques Used at Each Special Event
3/4/2014
Attendance and Economic Impact of Special Events 2013
10Town of Vail | Economic Development Office | 3/4/14
•Photoshop grid
and individual
counting methods
were applied to
aerial
photographs to
generate and
confirm
attendance counts
at select events,
including during
Burton US Open
for the
Macklemore
concert
METHODOLOGY: Attendance Estimates
3/4/2014
Attendance and Economic Impact of Special Events 2013
11Town of Vail | Economic Development Office | 3/4/14
•Counters were used
to conduct periodic
live counts at events
with turnover, such as
the Farmer’s Market
and Vail America
Days
METHODOLOGY: Attendance Estimates
3/4/2014
Attendance and Economic Impact of Special Events 2013
12Town of Vail | Economic Development Office | 3/4/14
•Intercept surveys included questions for extrapolating attendance:
•Turnover factors: How much total time do you expect to spend at
(event/specific venue)?
•Duplication factors (multi-venue events): What event venues have you
visited or do you expect to visit today?
•Registrant:attendee ratios:
•Proportion of registrants and other attendees in attendee sample
•Proportion of registrants and other attendees in travel party
•Did you drive to or within Vail as part of your travel to this event?
(If yes) Where is your vehicle parked? Persons per vehicle?
METHODOLOGY: Attendance Estimates
3/4/2014
Attendance and Economic Impact of Special Events 2013
13Town of Vail | Economic Development Office | 3/4/14
75
,
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50,000
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70,000
80,000
At
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RRC estimate of attendee-days
Overall average=11,529
INDIVIDUAL EVENT RESULTS –Attendance Estimates
(Events where attendance was not estimated by RRC in 2013 are excluded, e.g. Bravo!, Jazz Foundation, etc.)
3/4/2014
Attendance and Economic Impact of Special Events 2013
14Town of Vail | Economic Development Office | 3/4/14
$1
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$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
$10,000,000
$11,000,000
$12,000,000
$13,000,000
$14,000,000
$15,000,000
Di
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Overall average=$2.0 million
INDIVIDUAL EVENT RESULTS –Direct Visitor Economic Impact
(Events where attendance was not estimated by RRC in 2013 are excluded, e.g. Bravo!, Jazz Foundation, etc.)
3/4/2014
Attendance and Economic Impact of Special Events 2013
15Town of Vail | Economic Development Office | 3/4/14
89%83%81%77%70%63%60%57%53%51%49%49%47%47%47%46%40%40%40%39%38%35%34%30%27%
18%
49%
4%
3%3%13%
9%21%
8%
7%
7%11%
4%
16%
5%11%
20%18%
7%11%
1%
21%
4%16%19%
6%6%
4%
10%
6%
3%1%
6%
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11%
12%13%9%
14%
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9%11%
7%
11%
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20%4%4%
9%
2%18%
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16%13%
8%16%16%
5%
22%21%
7%
19%
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14%
29%
23%
22%
18%
8%19%21%
26%
30%
39%
16%
9%15%
2%4%
13%8%10%
24%
10%10%
33%
12%
4%
12%17%15%
26%
18%
30%26%22%
30%34%
21%18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pe
r
c
e
n
t
o
f
R
e
s
p
o
n
d
e
n
t
s
Full-time resident of Town of Vail
Full-time downvalley resident
Seasonal resident of Vail Valley
Day visitor to Vail
Overnight visitor to the region
INDIVIDUAL EVENT RESULTS –Visitor Type
(Events where attendance was not estimated by RRC in 2013 are excluded, e.g. Bravo!, Jazz Foundation, etc.)
3/4/2014
Attendance and Economic Impact of Special Events 2013
16Town of Vail | Economic Development Office | 3/4/14
9.7 9.6 9.5
8.9 8.6
8.2 8.0 8.0 7.8 7.8
7.4
6.8 6.7 6.5
5.9 5.8 5.5 5.5 5.1 4.9 4.8 4.8 4.6
4.1
3.6
3.1
0
1
2
3
4
5
6
7
8
9
10
Av
e
r
a
g
e
I
m
p
o
r
t
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e
(0
=
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e
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5
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e
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o
m
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n
g
)
Overall average=6.6
INDIVIDUAL EVENT RESULTS –Importance of Event in Decision to Visit Vail
(TOV full-time residents excluded)
(Events where attendance was not estimated by RRC in 2013 are excluded, e.g. Bravo!, Jazz Foundation, etc.)
3/4/2014
17Town of Vail | Economic Development Office | 3/4/14
Attendance and Economic Impact of Special Events 2013
Events receiving an allocation of $10,000 or more are required to present independent survey data corroborating the results.This presentation should be
accompanied by a written,post-event follow-up document which shall include:
Estimated results including the following information,per the CSE Criteria as described in the RFP:
o Attendance numbers and demographic profile:
Estimated attendance.If your event is non-ticketed,please describe what method you used to estimate the numbers of attendees.
What percentage of people came to Vail specifically for your event?What percentage of people has attended the event in previous
years?
Where did attendees come from:local,regional,out of state,international destinations?
Average age and income bracket of attendees.
o Estimated spending by event attendees:
Lodging:Please include an explanation as to how participants and/or attendees were directed to book lodging.
•What percent of attendees stayed in the Town of Vail?
•Average amount spent on lodging per day?
•Estimated number of room nights booked in association with your event.
Dining
Shopping
Other Activities
o Visitor Intent to Return and Satisfaction Ratings:Would you come back?Was if fun?Please provide the NPS (Net Promoter Score)number
determined from survey results.
o Estimated Return on Investment (ROI)to the Town of Vail:Specifically,how much additional spending within the Town of Vail was generated
by the event?What is the ratio of increased revenue to the amount of funding received?How much additional sales and lodging tax revenue
generated by the event accrued to the Town of Vail?
o (Town of Vail sales tax is 4%,Vail Local Marketing District lodging tax is an additional 1.4%).
ATTACHMENT G
Guidelines for Post-event Recaps for
All Events Receiving Public Funding:
Lessons learned: TOV and CSE have appropriate reporting guidelines in place
3/4/2014
18Town of Vail | Economic Development Office | 3/4/14
•Attendance estimates can be complex and labor-intensive
•For many events, attendance estimates are likely to have a significant margin of error
•Event organizers & sponsors may have varying attendance definitions & standards
•Improving attendance estimates going forward:
•Clear definition of attendance
•Rigorous, transparent methodology and calculation factors
•Anchor to “hard data” (actual counts,registrants, etc.) wherever possible
•Cross-check with multiple methods and repeated measures where possible
•Balance thoroughness of data collection with objective of producing quality events
•Evaluate events holistically (multiple criteria)
•Consider evaluating events in context of overall Vail tourism & activity
Attendance and Economic Impact of Special Events 2013
Lessons learned
3/4/2014
19Town of Vail | Economic Development Office | 3/4/14
•While our estimates help estimate direct visitor economic impact of events, there are
many other benefits of special events that make them valuable to Vail:
•Economic impacts associated with event production
•Secondary or “multiplier” economic impacts
•Enhanced guest satisfaction (influences positive word of mouth, town
reputation, likelihood of return)
•Improve visitor experience among non-attendees
•Marketing/PR impacts
•Reinforce and shape town brand
•Maintains/increases competitiveness of Vail as compared to other mountain
resorts and destinations
•Community quality of life benefits
Attendance and Economic Impact of Special Events 2013
Other Benefits of Special Events
3/4/2014
Attendance and Economic Impact of Special Events 2013
Chris Cares
David Becher
RRC Associates
Office: 303.449.6558
chris@rrcassoc.com
david@rrcassoc.com
20Town of Vail | Economic Development Office | 3/4/14
Thank you!
Economic Development Office
3/4/2014
Prepared for:
Town of Vail Economic Development
Office
Prepared by:
RRC Associates
4940 Pearl East Circle, Ste 103
Boulder, CO 80301
303/449-6558
2013 Vail Event Attendance Estimates
Feb. 26, 2014
3/4/2014
TABLE OF CONTENTS
Introduction ................................................................................. 1
Definitions ...................................................................................................................... 2
Methodological Approach to Estimating Attendance ....................................................... 2
Summary of Attendance and Economic Impact Estimates ..... 3
Summary of “360 Degree” Event Evaluations .......................... 5
Event Attendance Profiles .......................................................... 6
Winter Mountain Games ................................................................................................ 6
Burton US Open .............................................................................................................. 7
Pink Vail ......................................................................................................................... 8
Vail Film Festival ............................................................................................................. 8
Taste of Vail .................................................................................................................... 8
Spring Back to Vail .......................................................................................................... 9
FEAST! Vail ................................................................................................................... 10
Vail Whitewater Park Kayak Demos .............................................................................. 11
GoPro Summer Mountain Games .................................................................................. 12
King of the Mountain .................................................................................................... 13
Vail Rocks! .................................................................................................................... 13
Lionshead Family Fun Club ............................................................................................ 14
Vail Farmer’s Market & Art Show .................................................................................. 14
Vail Arts Festival ........................................................................................................... 15
Vail Lacrosse Shootout .................................................................................................. 15
Vail America Days ......................................................................................................... 16
Kick-It 3v3 Soccer .......................................................................................................... 17
KEEN Vail Kids Adventure Race ..................................................................................... 18
USA Pro Cycling Challenge............................................................................................. 19
Gourmet on Gore .......................................................................................................... 20
Oktoberfest .................................................................................................................. 21
Vail Automotive Classic ................................................................................................. 22
America Cup ................................................................................................................. 23
The Vail “Living Well” Summit ....................................................................................... 23
Colorado Grand Finish Line and Concours ...................................................................... 24
Vail Restaurant Week ................................................................................................... 25
Vail Valley Cup Soccer Tournament ............................................................................... 25
Snow DAZE ................................................................................................................... 26
Holidaze ....................................................................................................................... 27
Vail New Years Eve ....................................................................................................... 28
Additional Factors to Consider in Event Evaluations ........... 29
Appendix: Graphs of Selected Event Metrics
3/4/2014
2013 Vail Event Attendance Estimates February 26, 2014
RRC Associates 1
Introduction
RRC Associates is pleased to submit this attendance analysis in order to help the Town of Vail
assess the economic impact and return on investment (ROI) of its 2013 events. In 2012 the
Town of Vail retained RRC to conduct special events visitor profile research and economic
impact analyses. In 2013 the effort continued, with a special focus on gathering accurate,
standardized estimates of attendance at each TOV -funded event. Given that event producers
may lack the resources to calculate attendance estimates in an accurate and systematic way, or
may use varying definitions of “attendance,” having a third party to assess attendance can help
rationalize the process of event evaluation.
This memo presents attendance estimates for the 30 events which RRC was responsible for
analyzing in 2013. RRC implemented several different calculation methods in order to reach
attendance estimates, including manual/”live” counts, counts via aerial photographs, intercept
survey research (to derive calculation factors such as attendee turnover rates, attendee
duplication factors, and registrant:spectator ratios), and event performance data provided by
event producers where available and applicable. The nature of the event determined the exact
methodology used, and is discussed in further detail below and throughout the report. Where
possible, we attempted to utilize two or more different calculation approaches in order to
“cross-check” our estimates.
In addition to estimating attendance at all events, RRC also conducted “360 degree” evaluations
of five specified events, i.e. attendance estimates, plus survey-based summaries of key
attendee characteristics, and estimates of economic impact. These five events are listed below,
and results from this research are included in this report.
Winter Mountain Games
Burton US Open
FEAST! Vail
USA Pro Cycling Challenge
Vail New Year’s Eve
While RRC feels comfortable with the attendance estimates contained herein, we recognize
that given the inexact science of crowd counting, there is always “room for improvement”
should better data or methods come forward. We would also caution that all attendance
estimates contained in this report should be viewed as approximations which are subject to a
margin of error; and thus, greater weight should be placed on the general order of magnitude
of the event attendance than on the exact point estimates.
Additionally, we would emphasize that the benefits of events extend beyond the attendance
and economic measures highlighted in this report. These benefits include such effects as
enhanced guest satisfaction, branding/marketing/PR benefits, and quality of life benefits for
local residents. Many of these additional benefits are highlighted at the end of th e report.
3/4/2014
2013 Vail Event Attendance Estimates February 26, 2014
RRC Associates 2
The Appendix to this report contains a series of graphs which summarize selected key metrics
of the events under study, including economic impact, selected visitor characteristics, likelihood
to recommend the event, and other measures. The graphs are intended to help provide a fulle r
picture of the unique characteristics and diversity of the events, and illustrate some the
multiple criteria on which events can be evaluated.
Definitions
For purposes of our analyses, RRC has defined attendance as “attendee days,” where one
attendee-day is equal to one unique person attending a specified event for any part of a day or
night. At multi-venue events, a person who attends multiple event venues in a single day is
credited with one attendee-day. At multi-day events, an individual is credited with one
attendee-day for each day s/he attends the event.
It should be noted that our attendance estimates are typically limited to “consumers” of the
event, i.e. spectators of or leisure participants in the event, as applicable. Our attendance
estimates do not attempt to include persons who are involved with event production and
operations (e.g. event staff, event exhibitors, musicians in the case of a concert performance,
etc.), except to the extent that such persons intermix with “event consumers” in a large crowd
setting.
Methodological Approach to Estimating Attendance
Our methodological approach to estimating attendance varied depending on the format,
location, and other circumstances of the respective events, as outlined in brief below, and
described in more detail for each respective event later in this report .
Events requiring tickets/registration for admission/participation : For registration-
based events, we used data from event sponsors regarding ticket or registration
counts, supplemented as needed with survey data and/or other sources to convert
registration/ticket counts into unique daily attendees.
Events with a significant registered participant component: At these events (such as
many sporting events), we estimated attendance based on a combination of registered
participant counts (as provided by the event sponsor), supplemented with survey
research to convert “participants” into “participant days,” and to extrapolate
nonparticipant spectators (e.g. by probing number of participants and nonparticipants
in party, presence of nonparticipants at events as spectators, etc.). Additionally,
“sideline counts” and other related types of counts were conducted and incorporated
as warranted.
Unticketed but confined events: At events where people congregated in a confined
area (e.g. many outdoor concerts and spectator events), we estimated attendance
using a mix of manual counts (based on “live” counting or aerial photography with later
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analysis), supplemented as needed with survey research for extrapolation purposes
(e.g. to track the amount of time people attended the event for turnover estimation,
visitation of multiple event venues in a single day for duplication control, etc.). We
utilized buildings in Vail or other vantage points from which adequate aerial photos
could be taken for several of these events.
Unticketed and unconfined events: At events where spectators were widely dispersed
(e.g. USA Pro Cycling Challenge – USA PCC), we estimated attendance using a mix of
photography, “live” manual counts, and related extrapolation techniques. Also, we
conducted counts periodically over the course of an event (USA PCC) to estimate peak
visitation and to better understand crowd movement over the duration of the event.
Reasonableness checks: For the very largest events which have a measurable impact
on community infrastructure (e.g. Vail America Days and Summer Mountain Games),
we endeavored to use occupancy data and parking counts to develop reasonableness
checks on the results.
Overall, we conducted intercept survey research at 21 of the 30 events to derive various
extrapolation factors that were used in the attendance calculations. We also conducted in-
person or photo-based counts at 28 of the 30 events.
Summary of Attendance and Economic Impact Estimates
Table 1 to follow summarizes RRC’s estimates of attendance and (where available) economic
impact at the events under study in 2013. With the exception of the five events added to the
study in 2013 (Winter Mountain Games, Burton, FEAST! Vail, USA PCC, and Vail’s New Year’s
Eve), the economic impact calculations are based on applying 2013 attendance estimates to
2012 economic factors (as derived from 2012 survey research). The five added 2013 events are
based on both 2013 attendance and 2013 survey factors. Again, it should be recognized that all
attendance estimates and economic impact estimates are approximations which are subject to
a margin of error, and as such, greater weight should be placed on the approximate magnitude
of the events rather than the precise point estimates.
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Table 1
Estimated Attendance and Economic Impact of 2013 Special Events**
*Note: With the exception of the five events added in 2013 (Winter Mountain Games, Burton, FEAST! Vail, USA PCC, and Vail’s
New Year’s Eve), the economic impact calculations are based on applying 2013 attendance estimates to 2012 economic factors
(derived from 2012 survey research). The five added 2013 events are based on both 2013 attendance and 2013 survey factors.
**Note: Table 1 excludes events for which RRC was not requested to estimate attendance, in many cases because attendance
is gated and thus known with a high degree of confidence, or because the event received a comparatively small amount of
funding from the Town of Vail. Among the exclusions are several larger Vail events such as Bravo!, Hot Summer Nights,
International Dance Festival, and Jazz Foundation, among others.
Event Name Date 2013 Attendee-Days (est.)Econ impact*
1 Winter Mountain Games Feb 7 - 10 13,000 $1,122,193
2 US Open - Burton Feb 25 - Mar 2 18,000 $1,605,360
3 Pink Vail Mar 9 1,320 not available
4 Vail Film Festival Mar 28 - 31 2,400 $366,897
5 Taste of Vail April 3 - 6 5,000 $1,439,442
6 Spring Back to Vail Apr 8 - 14 30,000 $1,991,960
7 FEAST! Vail May 24 - 27 950 $267,424
8 Vail Whitewater Park Kayak Demos May 14-Jun 18 (6 Tues)900 not available
9 GoPro Summer Mountain Games Jun 6 - 9 40,000 $3,169,032
10 King of the Mountain Jun 14 - 16 4,000 $824,012
11 Vail Rocks!Jun 14 - 15 1,000 not available
12 Lionshead Family Fun Club Jun 15 - Aug 10 (9 Sats)3,500 $500,278
13 Vail Farmer's Market and Art Festival Jun 16 - Oct 6 (17 Suns)75,000 $13,109,031
14 Vail Arts Festival Jun 28 - 30 10,000 $982,973
15 Vail Lacrosse Shootout Jun 29 - Jul 7 13,000 $2,647,802
16 Vail America Days Jul 4 - 7 35,000 $9,753,684
17 Kick-It 3v3 Soccer Jul 26 - 28 15,700 $3,959,027
18 Keen Kids Adventure Race Aug 8 - 11 2,400 $448,587
19 USA Pro Cycling Challenge Aug 23 8,000 $2,208,732
20 Gourmet on Gore Aug 30 - Sep 2 12,000 $1,160,010
21 Oktoberfest Sep 6 - 8, 13 - 15 10,500 $779,815
22 Vail Automotive Classic Sep 8 1,000 not available
23 America Cup Sep 10 - 15 350 $112,074
24 The Vail "Living Well" Summit Sep 19 - 21 550 $77,312
25 Colorado Grand Finish Line and Concours Sep 20 - 21 1,400 $139,442
26 Vail Restaurant Week Sep 27-Oct 6 8,000 $450,447
27 Vail Valley Cup Soccer Tournament Oct 5 - 6 8,000 $786,493
28 Snow Daze Dec 11-15 18,000 $3,340,879
29 HoliDaze Dec 20-22, 31 6,000 $429,924
30 New Year's Eve Dec 31 900 $398,746
TOTAL 345,870 $52,071,575
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Summary of “360 Degree” Event Evaluations
Table 2 below summarizes selected key metrics for the five “new” events added in 2013, based
on RRC’s survey research and attendance analysis. A sixth event, PINK Vail, was not surveyed,
but was desired by staff to be included in the 360 evaluations; for this event, applicable data
from event producer research has been shown in the table where available. For comparison
purposes, the results for the overall profile of event attendees across all 2012 and 2013 events
are shown in the table as well.
Table 2
Summary of Selected Key Metrics for “New” Vail Events
Winter All surveyed
Mountain Burton FEAST!USA Vail's Pink 2012/13
Games US Open Vail PCC NY Eve Vail Events
VISITOR TYPE:
Overnight visitor to the region 40%46%49%47%38%n/a 49%
Day visitor to Vail 11%18%4%20%4%n/a 10%
Seasonal resident of Vail Valley 11%11%14%9%20%n/a 8%
Full-time downvalley resident 23%14%22%20%8%n/a 16%
Full-time resident of Town of Vail 15%12%10%4%30%n/a 18%
TOTAL 100%100%100%100%100%n/a 100%
OTHER EVENT METRICS:
Median annual household income $79,000 $98,000 $150,000 $129,000 $75,000 n/a $104,000
How important was this event in your
decision to visit Vail this trip? (0-10 scale)
5.5 4.6 5.5 8.2 4.1 n/a 6.5
How likely are you to recommend this
event to a friend or family member? (0-10
scale)
7.7 8.4 8.8 9.2 7.7 9.4 8.6
Ratio of net days in Vail to attendance at
event
1.46 1.31 1.23 1.57 1.88 n/a 1.53
Total amount you will spend today and
tonight (including lodging in TOV /
excluding lodging outside TOV)
$161 $264 $479 $162 $413 n/a $178
Attendee-days 13,000 18,000 950 8,000 900 1,320 345,870
Economic impact $1,122,193 $1,605,360 $267,424 $2,208,732 $398,746 n/a $52,071,575
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2013 Event Attendance Profiles
Winter Mountain Games
Overview: The annual Winter Mountain Games took place Thursday, February 7 through
Sunday, February 10, and involved the several hundred registered competitors as well as
spectators. Friday, February 8, brought several inches of snow and optimal conditions for skiing
and boarding, but adverse conditions for driving. Low attendance volumes on Friday of the
event suggested that weather may have impacted the number of people who attended the
event.
Estimated attendee-days: 13,000
Methodology: Two primary methods were used to estimate attendance: 1) Direct counts of
attendees (supplemented by research to account for duplication and turnover), and 2) survey-
based inferences based on the ratio of (known) registered athletes to spectators.
Crowd for the Friday night Flobots concert. This photograph also serves as an example of the types of
photographs that were taken in order to conduct a photo analysis count through Photoshop.
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Burton US Open
Overview: For its 31st year, the Burton US Open relocated from Strat ton, Vermont to Vail.
Considering the expected attrition of attendees that occurs from a major event change, the
event was very well attended. Events took place from Monday, February 25 through Saturday,
March 2, but by far, Friday and Saturday were the most well-attended days of the event. Finals
competitions and strong free concert line-ups most likely accounted for the busyness of these
two days.
Estimated attendee-days: 18,000
Methodology: Real-time, on-site counts and analyses of photos of spectators were the two
primary methods utilized. RRC hired a professional photographer for this particular event, given
the event’s projected scope and size. Additionally, RRC conducted an attendee survey, both to
evaluate the visitor profile and economic impact of the event, as well as to estimate attendee
duplication and turnover factors.
Photo by Chris Miller shows crowd at the Men’s Half-Pipe Finals on Saturday, March 2
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Pink Vail
Overview: Pink Vail is an organized ski charity event, during which funds are raised for the Shaw
Regional Cancer Center.
Estimated attendee-days: 1,320
Methodology: As this was a registration-based event, RRC relied on the event producer’s
attendance estimate.
Vail Film Festival
Overview: The film festival, in its tenth year, took place March 28-31. The event included
screenings of several different films, and also featured an opening and closing ceremony,
awards ceremony and concert.
Estimated attendee-days: 2,400
Methodology: RRC live counted attendance at many of the films during Friday and Sunday of
the event. This also offered the opportunity to observe the rigor with which the event staff
counted attendees at the entrance to each screening (seemingly accurately, with clicker
counters). Given the thoroughness with which the event producer appeared to counted
attendance at the venues, RRC trusts the producer’s estimate of the (duplicated) number of
attendees to the specific events. To convert from aggregate attendance at film screenings to
unduplicated attendee-days, RRC applied 2012’s survey results on average screenings attended
per person per day to calculate unique daily film attendees. RRC also used the event producer’s
counts for non-film events, and estimated unduplicated attendance across film and non-film
events.
Taste of Vail
Overview: The 22nd Taste of Vail took place April 3 through April 6. The event included an array
of activities, including special dinners, tastings, and seminars. Attendees could either purchase
a full festival pass, which allowed access to almost the entire event, or individual tickets to
events. Each event was ticketed, except for the very popular Lamb Cook Off which took place
Thursday of the event.
Estimated attendee-days: 5,000
Methodology: RRC conducted periodic live counts with clicker counters during the Lamb Cook
Off, and also live counted several of the other events that took place that weekend. A standard
turnover rate was applied to the peak attendance count of the Lamb Cook Off, in order to
capture the ebb and flow of attendees throughout that event. Additionally, intercept surveys
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were conducted during the Cook Off, which asked respondents other specific Taste of Vail
events they planned to attend (for duplication control and extrapolation purposes). Combined,
the count data and survey factors were used to estimate the total number of attendee-days.
Spring Back to Vail
Overview: Spring Back to Vail was comprised of concerts, expos, and light-hearted events like
pond-skimming to celebrate the last week of the ski season. In 2013 it took place from April 8-
April 14, with the more popular events occurring Friday through Sunday.
Estimated attendee-days: 30,000
Methodology: Live counts were the primary method for counting attendance. For all of the
after party events, each restaurant was contacted for their maximum occupancy —this number
was used as the count for each after party. Expo Village event attendance was determined by
counting average attendance via clicker counter periodically throughout the course of the
event, and then applying a turnover factor (derived from survey results regarding how long
respondents planned to spend at the Expo Village that day). Friday and Saturday night concert
attendance were live counted using a grid counting method. The Sunday pond -skimming event
and concert were photographed by a professional photographer, enabling the implementation
of manual counting through a Photoshop function. The intercept surveys asked respondents to
indicate the various events they planned on attending, which allowed us to subtract duplicate
attendance across multiple venues each day.
Photo taken by Chris Miller of crowd that gathered for the World Pond Skimming Event
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FEAST! Vail
Overview: FEAST! Vail had its inaugural year this past Memorial Day Weekend, and involved
several ticketed events. While a smaller-scale event, several of the ticketed events sold out,
demonstrating the overall popularity of this event.
Estimated attendee-days: 950
Methodology: Given that this was a primarily ticketed event, RRC relied on the count provided
by the event producer. RRC also conducted live counts for several of the events, corroborating
the producer’s counts. Additionally, RRC teamed up with the event producer, Highline
Entertainment, in order to survey registered event attendees post -event. The survey probed
which events respondents attended, and this data was utilized to subtract duplicated
attendance from the raw counts.
Race participants before race start, Memorial Day Valor Race
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Vail Whitewater Park Kayak Demos
Overview: Held a couple hours in the evening for six Tuesdays in a row, the demos were an
opportunity to showcase Vail’s new Whitewater Park.
Estimated attendee-days: 900
Methodology: RRC live counted attendance for the demo that occurred right before the start of
the GoPro Mountain Games. This number was taken as an average, and multiplied by six to
determine the overall attendance for all of the demos.
Photo taken on June 4, 2013 of spectators gathering as participants prepared for their turn
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GoPro Summer Mountain Games
Overview: 2013 represents the first year that GoPro was the headline sponsor for the annual
summer mountain games. Robust event participation among in-state and destination guests, as
well as healthy and consistent spectatorship for many of the events means that the GoPro
Games were highly attended. Particularly popular were the slackline, dock dogs, and slopestyle
events.
Estimated attendee-days: 40,000
Methodology: RRC conducted extensive manual counting at most of the individual sporting
events. Additionally, periodic live counts were conducted at the Gear Town and Adventure
Village. Photos and grid counts confirmed attendance for more well attended events. Intercept
surveys conducted over the weekend provided useful information about planned attendance at
various events, anticipated time spent in the sponsor villages, and number of days attended , to
calculate turnover and duplication factors. Additionally, given that the event had a substantial
(and known) registered participant component, survey-based ratios of competitors to total
attendees were also used to estimate attendance. Given the very large scope of the event,
parking and lodging occupancy-based reasonableness checks were also developed.
Photo of the Slackline Jam, Friday June 7, 2013
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King of the Mountain
Overview: This volleyball event, like many of the sporting events held in Vail, attracts many of
its visitors as part of athletes’ and teams’ travel parties. The Sunday of the event was rainy and
cold, likely impacting some crowd sizes. Held the weekend of June 14, this event coincided with
Vail Rocks!, the Lionshead Family Fun Club, and the Vail Farmer’s Market & Art Show.
Estimated attendee-days: 4,000
Methodology: As this was a registered event, RRC relied on the event producer for the number
of registrants (615 teams with two people per team equals 1,230 athletes). Periodic, manual
“live” counts were conducted at Vail Athletic Field, Ford Park, and Red Sandstone to capture
peak attendance. Using both 2012 and 2013 intercept survey data, RRC calculated average days
at the event and the ratio of registered athletes to unregistered attendees to arrive at the
number of attendee-days.
Vail Rocks!
Overview: This two-day charity event consisted of an organized hike up Vail Mountain, with
musical performances for registered participants. In addition to the ticketed portion of the
event, there was also a free concert, open to the public.
Estimated attendee-days: 1,000
Methodology: As this was a registered event, RRC relied on the producer for the number of
registrants (408 hikers). For the concert, RRC used a clicker counter and photo verification to
count the number of attendees.
Crowd at the free post-party concert
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Lionshead Family Fun Club
Overview: Running for three hours during the late afternoon on Saturdays, this weekly event
ran from June 15 until August 10. It overlapped with several other Vai l events occurring on the
same weekends: King of the Mountain, Vail Rocks!, Vail Arts Festival, Vail Lacrosse Shootout,
Vail America Days, Kick-It 3v3 Soccer, and Kids Adventure Race.
Estimated attendee-days: 3,500
Methodology: RRC conducted periodic manual counts at this event. Applying survey data from
three different intercept surveys which asked anticipated time spent at the event, a turnover
rate was calculated, resulting in a final attendance count. This number was taken as an average
applied to all nine Saturdays of the event.
Vail Farmer’s Market & Art Show
Overview: The Farmer’s Market, also a weekly event, attracted notable crowds for 17 Sundays.
While the crowd varied each week due to concurrent events and weather, peak attendance in
several weeks occurred within the same range, demonstrating the consistency of the event.
Estimated attendee-days: 75,000
Methodology: RRC conducted periodic manual “live” counts using clicker counters for five
different event days across June, July, August, and September. Intercept surveys, conducted
five times throughout the summer, asked respondents to indicate how long they planned to
spend at the market. The data allowed RRC to estimate turnover rate, applied to the average
count across the five manually counted events. The final average this calculation produced was
applied across the 17 Sundays of the event. Occupancy data from the Saturday before the
market was used to check for the variation in the manual counts. For example, Saturday, July
27, had very high occupancy (87 percent), and likewise, the densest market crowd was counted
on Sunday, July 28.
Farmer’s market, Sunday July 28
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Vail Arts Festival
Overview: Vail Arts Festival is a three-day, outdoor event in its 29th year. The event is located in
Lionshead, and this year it coincided with the Lacrosse Shootout, as well as the weekly
Lionshead Family Fun Club and Farmer’s Market.
Estimated attendee-days: 10,000
Methodology: RRC counted attendees throughout the day on Saturday, using a “live” count
method with clicker counters. Counts were used to create an hourly average, multiplied by the
hours of the event. Intercept surveys conducted at the event allowed us to measure an average
number of hours visitors stayed at the event, then used to calculate a turnover rate for the day.
Additionally, survey data provided insight into the percentage of visitors also attending the
event on either Friday or Sunday, allowing for rough estimations for attendance those days.
Vail Lacrosse Shootout
Overview: Taking place across 10 days, the Shootout also coincided with Vail Arts Festival and
Vail America Days. Similar to the other sporting events, attendance was primarily driven by a
combination of athletes and their entourages.
Estimated attendee-days: 13,000
Methodology: While manual “live” counts were conducted, event parameters and survey data
were each helpful in reaching the final attendance estimate for this 10 -day event. RRC derived
participant attendance by multiplying the number of registered teams by average number of
players on each team and the number of game days for respective classes of teams. The
intercept survey data allowed us to apply the ratio of total travel party members to registered
athletes, as well as the ratio of game-days to total days attended the event, in order to
calculate total attendee-days.
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Vail America Days
Overview: Consisting of several different events, including concerts and family activities, Vail
America Days took place over the July 4th period. The most well-attended portion of the event
was the annual parade, for which spectators lined the streets from Golden Peak to Lionshead.
Estimated attendee-days: 35,000
Methodology: In order to count the parade, by far the most attended event of the weekend,
RRC conducted manual “live” counts of spectators. In order to do this, two trained staff each
walked along the south and north sides of the parade route with clicker counters, from the
parade origin to the parade finish. Counts were tabulated in sections of the route. Photographs
were taken in order to verify attendance in denser spots along the parade route. Additionally,
manual counts were compiled for the various concerts on the Thursday and Saturday of the
event. Respondents indicated anticipated event days, specific events attended, time spent at
Vail America days that day, and specific time spent at concerts and in the Vail Village festival
activities area through intercept surveys. The data were utilized to determine both turnover
rates and duplicate attendance. Additionally, parking data and lodging occupancy were
considered to cross check the reasonableness of attendance estimates on the peak July 4 th day.
Fourth of July Parade, spectators gather at the entrance of Lionshead Village
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Kick-It 3v3 Soccer
Overview: Vail hosted the soccer tournament July 26-28 this year. Along the lines of other
participant-driven events, the soccer tournament brought in a significant number of visitors
who were there as part of a travel party supporting an athlete or team.
Estimated attendee-days: 15,700
Methodology: As this was a registered event, team counts were provided by the event
producer (295 teams). Survey data provided insight into the average players per team, average
days attended the event, and the ratio of non-players to players. Manual live counts of non-
uniformed spectators along each of the fields were also conducted as a reasonableness check.
King of the Pitch tournament, Friday July 27
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KEEN Vail Kids Adventure Race
Overview: Youth aged 6 to 14 were able to register for the Adventure Race. In addition to
bringing 464 young registrants into Vail, the race also attracted their families.
Estimated attendee-days: 2,400
Methodology: RRC conducted periodic manual counts during each day of the event, counting
spectators to the actual race as well as those milling around the Family Adventure Expo.
Registration numbers were provided by the event producers. Additionally, survey data allowed
RRC to determine the average days of race attendance and the ratio of attendees to registered
participants. These figures were applied to estimate aggregate attendee days.
Event participants and families gather at the base of Gondola 1
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USA Pro Cycling Challenge
Overview: Vail hosted Stage 5 of the annual USA Pro Cycling Challenge. The cyclists time-
trialed up Vail Pass, during which spectators lined up along the road to see the race. As part of
the event, there were other activities taking place in town, such as an Ice Cream Après.
Estimated attendee-days: 8,000
Methodology: RRC hired a professional cyclist to bike up and down the race route, both “live”
counting spectators and capturing live video and still footage for count verification. At the same
time, manual live counts were conducted in town and along the course out to Ford Park to
capture total attendance during the time of the race. In addition to these manual counts,
intercept surveys conducted during the event captured the other race -related events that
spectators attended, as well as the number of hours respondents anticipated spending in Vail at
such events.
Spectators gather in-town while the video feed shows spectators gathered along the race route
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Gourmet on Gore
Overview: Gourmet on Gore was a culinary event taking place in Vail over Labor Day Weekend
for its seventh year. The Tasting Tour, taking place on the Friday of the holiday weekend,
involved attendees pre-purchasing tickets and sold out. The other components of the event,
including the Open-Air Tasting and Brunch on Bridge Street, were complimentary adm ission
and pay-as-you-go for tastings.
Estimated attendee-days: 12,000
Methodology: To calculate attendance at this event, RRC conducted on-site counts. Average
time at the open-air tasting, derived from the survey data, was applied to factor turnover.
Survey data also provided insight into the other events attended on a given day as well as
throughout the weekend, allowing us to subtract duplicates from a given event day.
Attendees gather at restaurants nearby the Children’s Fountain, Sunday August 31
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Oktoberfest
Overview: Vail’s Oktoberfest ran for two consecutive weekends, with nearly identical events
taking place each day of the event. The event mainly centered on food and drink, but mini-
competitions, activities and concerts also bolstered activity at the event. Flooding along parts
of the Front Range (and its aftereffects), and mixed weather in Vail during the event, may have
dampened attendance from typical norms.
Estimated attendee-days: 10,500
Methodology: The methodology involved taking crowd counts at several points in time during
the event, to develop estimates of attendance “at one time” throughout the event timeframe.
A crowd turnover factor was then applied (derived from survey data regarding average time
spent at the event), to develop estimates of attendee-days.
Spectators gather for the keg bowling competition on Saturday, September 15
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Vail Automotive Classic
Overview: The annual Vail Automotive Classic showcased classic vehicles in Vail Valley. The
component of the event which took place in Vail occurred on Sunday, September 9, and
involved displaying cars and a People’s Choice Awards ceremony.
Estimated attendee-days: 1,000
Methodology: Periodic on-site counts were conducted throughout the course of the event.
Survey data revealed the time respondents anticipated to spend at the event. This average was
applied to the peak count to arrive at a turnover rate, thus producing the total event
attendance.
Spectators gathered on Sunday, September 9 to view classic cars on display.
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The America Cup
Overview: The America Cup is a fly fishing tournament which took place September 10-15.
Professional anglers and veteran anglers registered to participate in the event, with the goal of
supporting Project Healing Waters. Most of the event took place in remote venues where the
fly fishing took place. However, there was one part of the event that was open to the publi c—
the casting competition at the International Bridge in Vail Village. Rain may have discouraged
attendance at this particular event.
Estimated attendee-days: 350
Methodology: The final estimate for America Cup was calculated by multiplying the number of
competitors (as provided by the event producer because it was a registered event), the average
days survey respondents from the 2012 intercept reported spending at the event, and the ratio
of total attendees to competitors (per survey data).
Several spectators gather at the casting competition, Thursday September 12
The Vail “Living Well” Summit
Overview: The Vail “Living Well” Summit is an interactive conference focused on health and
wellness. The event was registration-only, with no parts of the event open to the public.
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Estimated attendee-days: 550
Methodology: As this was a registration-only event, we relied on the event producer for
number of paid registrants to the Keynote, Friday, and Saturday sessions.
Colorado Grand Finish Line and Concours
Overview: The Colorado Grand showcases a variety of classic vehicles, and consists of a charity
tour throughout the state. After the tour, the vehicles are displayed in Lionshead.
Estimated attendee-days: 1,400
Methodology: The event producer provided estimates of the number of people in the traveling
crew, the total number of entrants, and the number of board members in the entourage as
well. Manual “live” counts were conducted on both the Friday and Saturday during which the
event took place in Vail.
Crowds view the cars on the Saturday of the event in Lionshead
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Vail Restaurant Week
Overview: Taking place in both Vail and Beaver Creek, Restaurant Week featured specials set at
$20.13 across a variety of restaurants. In Vail, there were 34 participating restaurants for the
event, which occurred September 27-October 6. Snow may have impacted visitation during part
of the event.
Estimated attendee-days: 8,000
Methodology: RRC teamed up with event organizers to conduct a post-event of participating
restaurants, probing total volume of business (both revenues and guests served, in 2013 and
for the same period in 2012), as well as the number of $20.13 specials sold over the Restaurant
Week period. Six restaurants responded. RRC extrapolated th e results to the overall universe
of 34 Vail restaurants, assuming responding and non-responding restaurants had similar results.
For purposes of this analysis, the number of $20.13 specials served was assumed to be
equivalent to attendance driven by the Restaurant Week events.
Vail Valley Cup Soccer Tournament
Overview: The 14th annual Vail Valley Cup took place in several locations across Vail Valley. The
event drew in athletes with dedicated families, who ended up shoveling snow on Saturday of
the event. While weather delayed game starts, the event brought in a dedicated visitor base.
Estimated attendee-days: 8,000
Methodology: RRC estimated total attendance based on the number of enrolled teams
(assumed to be 110 teams, given that the event sold out), the average number of players per
team, the ratio of total visitors to players in travel party (per survey data), and average number
of days attended the event. The attendance count includes soccer games throughout the Vail
Valley (including downvalley locations), and assumes that all registered parties made it to Vail
for the tournament notwithstanding the bad road conditions on Friday night prior to the event.
Spectators lined the field at the Vail Mountain School on Sunday, October 6 .
3/4/2014
2013 Vail Event Attendance Estimates February 26, 2014
RRC Associates 26
Snow DAZE
Overview: This annual event represented the first major event of the 2013/14 ski season. The
event consisted of organized bar parties, sponsor village, and two concerts, headlined by
Rebelution and Big Head Todd and the Monsters, respectively.
Estimated attendee-days: 18,000
Methodology: Live counts were the primary method for counting attendance, specifically at
the concerts. Friday and Saturday night concert attendance was live counted, both using a grid
counting method and clicker-counting concert-goers as they exited the concert area. For the
grid counting method, the concert area was divided into zones using measurements that were
paced out prior to the concert. A standard metric of 5.5 people per square meter, indicative of
a very packed crowd, was applied to the first 266 square meters away from the stage. Lower
people per square meter measurements were applied to sections farther away from the stage,
as the crowd dispersed with more distance from the front of the stage. A 5 people per square
meter figure was applied to the second 266 square meters of the concert area, 4 people per
square meter for the following 133 square meters, 3.5 people per square meter for the next
200 square meters, and 1.5 people per square meter near the restrooms. This cou nting method
corroborated the number of people counted at the exit at the end of the concert s.
For all of the after party events, each restaurant was contacted for their maximum occupancy—
this number was used as the count for each after party. Expo Village attendance was assumed
to be similar to counts estimated during Spring Back to Vail.
Crowds were dense near the stage for Big Head Todd and the Monsters on Dec. 14.
3/4/2014
2013 Vail Event Attendance Estimates February 26, 2014
RRC Associates 27
Holidaze
Overview: Holidaze consisted of several events, including an ice show, tree lighting, and
fireworks. The Solaris Plaza Ice Rink, Slifer Plaza, and Golden Peak hosted the festive events.
Estimated attendee-days: 6,000
Methodology: Live counts were the primary method for counting attendance. Two people
independently manually counted the crowd for the ice shows and tree lighting events. Counts
were conducted in 15-minute increments to capture variation in crowd sizes as well as
turnover. Photos were also taken to verify counts. For the fireworks that took place on New
Year’s Eve, a live counting method was also used. People were counted during the event, and
recounted as they exited the Golden Peak area.
Crowds comfortably gathered around the Solaris Plaza Ice Rink
3/4/2014
2013 Vail Event Attendance Estimates February 26, 2014
RRC Associates 28
Vail’s New Year’s Eve
Overview: This event consisted of a ticketed late-night party at the Dobson Ice Arena, featuring
music performed by a live DJ.
Estimated attendee-days: 900
Methodology: As this was a paid, ticketed event, RRC relied on the event producer’s
attendance count.
Prior to midnight, guests danced to Mix Master Mike with special guest DJ Logic at the
Dobson Ice Arena.
3/4/2014
2013 Vail Event Attendance Estimates February 26, 2014
RRC Associates 29
Additional Factors to Consider in Event Evaluations
RRC’s analyses in 2012 and 2013 focused primarily on determining the direct visitor economic
impact of events, i.e. spending in Vail by event attendees on lodging, dining, shopping, etc., as
adjusted by the importance of the event in driving the decision to visit Vail, and the degree to
which visitors stayed beyond the event timeframe. However, it should be noted that there are
many other indirect benefits of special events that make them valuable to Vail. Although the
formal analysis of these indirect effects is beyond the scope of RRC’s work, they should be
noted in order to put attendance count estimates and the economic analysis into a complete
context. Several of these benefits are highlighted below. Many of these benefits are well -
recognized by the Town in its special events planning work, but it does not hurt to be reminded
of them.
Our economic impact calculations have focused on the direct economic impacts of
events, specifically as associated with visitor spending. It is important to recognize,
however, that a variety of secondary or “multiplier” economic impacts also stem from
events, as visitor expenditures cycle through the local economy.
The economic impacts associated with event production, which are not included in our
analysis, can also be significant, particularly for larger events which involve a significant
influx of out-of-town event operations staff, exhibitors, etc., and/or events which
require extensive purchases of local goods and services, hiring of local labor, extensive
pre- and post-event preparation, etc.
Beyond generating revenue for the Town, special events are valuable insofar as they
enhance guest satisfaction. This in turn can have a variety of spinoff benefits, including
positive word of mouth, improved reputation of the Town, increased likelihood of visitor
return, and in some cases increased length of visit or stay. Vail’s overall net promoter
score, a basic metric of customer satisfaction and likelihood to recommend Vail, has
improved significantly in the past several summers as measured through continuous
intercept research by the Town. It stands to reason that the Town’s robust and varied
event schedule plays a significant role in this finding. Additionally, one recurring
question on the surveys RRC conducts at events is, “How likely are you to recommend
this event to a friend or family member?,” yielding a net promoter score for events (and
complementing the Town’s overall net promoter score). In response, guests, on
average, provide extremely positive responses to this question, thus showing a high
degree of satisfaction with most of the Town’s individual events. This satisfaction likely
becomes reflective not only of the event itself, but of visitors’ overall perception the
experience provided by the Town.
Insofar as events add vitality to the Town, they also can indirectly improve the trip
experience of visitors in town who are NOT attending events, as well as the experience
3/4/2014
2013 Vail Event Attendance Estimates February 26, 2014
RRC Associates 30
of people who “stumble upon” an event unexpectedly and became de-facto attendees
(even though the event did not influence their decision to visit Vail). In other words,
both event attendees and non-attendees can benefit insofar as an event helps energize
the overall Town experience for event attendees and non -attendees alike.
Additionally, through special events, the Town is able to intentionally reinforce and
shape its brand. For example, Vail’s hosting of the Burton US Open for its 31st year,
after 30 years in Stratton, Vermont, highlights Vail’s standing as a superior destination
“like no place on Earth.” Further, events like the Burton US Open help Vail cultivate
specific marketing opportunities, such as targeting the youth market (in the case of the
US Open), a strategic move. By continuing to host events, both recurring and new, the
Town is able to maintain and add value to the Vail brand. Additionally, successfully
hosting large-scale events such as Burton helps provide Vail with credibility in pursuing
other competitive large-scale events in the future.
Another effect, often specifically noted by event producers, is the national and
international marketing/PR impact of events, sometimes measured in terms of the
media value of impressions. Word-of-mouth, lateral marketing, press, and social media
all add value to the special event and to the community. These communications bolster
the overall Vail brand, and introduce new an d diverse markets to Vail. Top-down (e.g.
press releases, newspaper articles, television advertisements, broadcast coverage) and
bottom-up marketing (e.g. Instagram, Facebook, Twitter, word-of-mouth) play a
significant role in visitors’ emotional connections to the Vail brand. These marketing
efforts also, directly or indirectly, motivate people to attend the specific event, or to
keep Vail on their radar for the attendance of future events (or leisure trips generally).
It should be noted that most of the other mountain resorts and destinations against
which Vail competes also use special events to attract visitors. This “raises the bar” of
visitor expectations, and thus puts Vail in the position of needing to offer an array of
events to meet those expectations and remain competitive relative to other
destinations. As such, events can be viewed not just as a tool to proactively grow
visitation, but also as a means to defensively help protect current market share.
Additionally, it should be recognized that events can bring a variety of intangible
community benefits, such as increased sense of community, community pride, civic
identity, and related benefits. In recognition of these potential benefits, the Town
currently asks event organizers to specify such benefits in their event recaps.
The breadth of event benefits should be borne in mind when evaluating events. While direct
economic benefit is an important measure, the broader types of indirect benefits are also
important when evaluating an event’s value to the Town.
3/4/2014
Appendix: Graphs of Selected Event Metrics
3/4/2014
2012/13
TOV
Event
Research:
Selected
Key
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Farmers Market $13.1M
Overall average=$2.0 million
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Visitor type
Overnight visitor to the region Day visitor to Vail Seasonal resident of Vail Valley Full-time downvalley resident Full-time resident of Town of Vail
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$180,000
$200,000
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How important was this event in your decision to visit Vail this trip? (TOV full -time residents excluded)
Overall average=6.5
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Likelihood of recommending this event to a friend or family member
Overall average=8.6
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900 2,400 950 1,400 350 550 1,320 1,000 1,000 900
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Attendee-Days
RRC estimated attendee-days
Overall average=11,529
3/4/2014
Guidelines for Post-event Recaps for
All Events Receiving Public Funding:
A post-event recap is required from all events receiving Town of Vail funding. Please schedule a
presentation to the Commission on Special Events within 60 days of the close of your event. Events
receiving an allocation of $10,000 or more are required to present independent survey data corroborating
the results. This presentation should be accompanied by a written, post-event follow-up document which
shall include:
Please describe how the event is compatible with the Vail Brand.
An overview outlining the event’s strengths and weaknesses: specifically, what went well and what
measures could be taken to improve the event. For repeat events, please provide a comparison to
past years.
An event budget showing actual profit and loss numbers and how the funding was utilized. Please
separate the in-kind support from cash revenues and sponsorships.
Estimated results including the following information, per the CSE Criteria as described in the RFP:
o Attendance numbers and demographic profile:
Estimated attendance. If your event is non-ticketed, please describe what method you
used to estimate the numbers of attendees.
What percentage of people came to Vail specifically for your event? What percentage of
people has attended the event in previous years?
Where did attendees come from: local, regional, out of state, international destinations?
Average age and income bracket of attendees.
o Estimated spending by event attendees:
Lodging: Please include an explanation as to how participants and/or attendees were
directed to book lodging.
What percent of attendees stayed in the Town of Vail?
Average amount spent on lodging per day?
Estimated number of room nights booked in association with your event.
Dining
Shopping
Other Activities
o Visitor Intent to Return and Satisfaction Ratings: Would you come back? Was if fun? Please
provide the NPS (Net Promoter Score) number determined from survey results.
o Estimated Return on Investment (ROI) to the Town of Vail: Specifically, how much additional
spending within the Town of Vail was generated by the event? What is the ratio of increased
revenue to the amount of funding received? How much additional sales and lodging tax revenue
generated by the event accrued to the Town of Vail?
(Town of Vail sales tax is 4%, Vail Local Marketing District lodging tax is an additional 1.4%).
A detailed overview of the marketing that was implemented to promote the event.
Potential for growth and the development of sponsorships and media exposure.
Did the event impact Vail’s “Sense of Community”?
In light of the Vail Town Council’s commitment to a sustainable environment, please describe any
and all measures that were taken to produce the event in as “green” and environmentally friendly
manner as possible.
Please submit your event re-cap electronically on the PowerPoint template provided in your funding
packet to the Special Events Coordinator at specialevents@vailgov.com, not later than noon on the
Wednesday prior to your presentation.
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(a)(b)(e) - to discuss
the purchase, acquisition, lease, transfer, or sale of property interests; to receive legal advice
on specific legal questions; and to determine positions, develop a strategy and instruct
negotiators, Regarding: Town owned property and adjacent property.
PRESENTER(S): Matt Mire
3/4/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: March 4, 2014
ITEM/TOPIC: Adjournment (4:30 p.m.)
NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES
AND TIMES AND SUBJECT TO CHANGE)
--------------------
THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT
APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, MARCH 4, 2014 IN THE VAIL TOWN
COUNCIL CHAMBERS
FUTURE AGENDA ITEMS:
Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.; Information Updates
Attachments: WS - 15 min.; Executive Session items: 30 min.; Consent Agenda: 5 min.; Town
Manager Report: 5 min.
FUTURE AGENDA ITEMS:
Resolution No. 2 CDOT Simba Run Underpass IGA - ES - 3/18- Tom
Amended FHU Contract - ES - 3/18 - Tom
Pesticides Registration Ordinance 1st reading - ES - 3/18 - Gregg Barrie
CIRSA Council Training WS - 3/18
Commercial Ski Storage Ordinance 2nd reading - ES - 3/18
AIPP, PEC, DRB and Bldg Fire Appeal Board Member Interviews and Appointments - WS &
ES - 3/18
2nd Budget Supplemental - ES - 3/18
Marijuana Update -WS- 3/18 - George/Matt
Booth Creek Park Options - ES - 3/18 - Greg Hall
Tour of Eagle Airport, presentation on Airport Master Plan, Eagle Air Alliance, Vail Resorts
Role - WS - 4/1
Pesticides Registration Ordinance 2nd reading - ES - 4/1
VLMDAC Joint meeting - WS - 5/20
Clean Up Title 12 Ordinance - TBD
NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff - TBD
Plastic bags - TBD
Village Information Center - Greg - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD
Vail Valley Medical Center Master Plan Update - 60 min - ES - George - TBD
2015 WAC construction restrictions discussion - 30 min - WS- George - TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
2015 Town-wide fulfillment - TBD
VLMD Term limits - TBD
Marijuana policy discussion - WS - Matt - TBD
3/4/2014