HomeMy WebLinkAbout2014-05-06 Agenda and Support Documentation Town Council Work SessionVAIL TOWN COUNCIL
WORK SESSION AGENDA
VAIL TOWN COUNCIL CHAMBERS
75 S. Frontage Road W.
Vail, CO 81657
1:30 P.M., MAY 6, 2014
NOTE: Times of items are approximate, subject to change, and cannot be relied
upon to determine at what time Council will consider an item.
Public comments on work session item may be solicited by the Town
Council.
1.
ITEM/TOPIC: Site Visit for Special Development District No. 6 (Vail Village
Inn) (45 min.)
PRESENTER(S): Warren Campbell
2.
ITEM/TOPIC: DRB/PEC Update (10 min. )
PRESENTER(S): Warren Campbell
3.
ITEM/TOPIC: Town of Vail Recycling Rebate and Incentive Program (15
min)
PRESENTER(S): George Ruther
ACTION REQUESTED OF COUNCIL: Staff requests the Vail Town Council
provide input on the recommended rebate program options.
BACKGROUND: On March 18, 2014 the Vail Town Council approved Ordinance
No. 6, Series 2014 enacting Title 5, Chapter 12, Vail Town Code, “Recycling
Requirements”. Along with the approval Council directed staff to develop a rebate
and incentive program to accompany the new regulations to ease the transition for
residents and businesses by alleviating a portion of the financial burden associated
with new wildlife resistant containers and additional hauling costs.
STAFF RECOMMENDATION: Staff recommends the the Vail Town Council
instruct staff to move forward with Wildlife Resistant Container Rebate program
Option 1, and the Commercial Customer Rebate program, with the understanding
that the line items are not budgeted in 2014 and will require a supplemental should
the Vail Town Council approve adoption.
4.
ITEM/TOPIC: Information Update:
1) Quarterly Report on Capital Projects & Programs: Focus Area III
2) Vail Business Review February 2014
3) May 2014 Revenue Highlights
4) February 2014 Sales Tax
5) Recreational Marijuana Working Group
6) Community Wide Recycling Education and Outreach Campaign Update
7) Installation of Bike Facility Pavement Markings "Sharrows"
8) Community Picnic Dates: Staff would like to suggest the following dates 5/6/2014
for this summer's upcoming Community Picnics - July 22 at Bighorn Park &
August 12 at Donovan Park
5 min.
5.
ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports (15
min.)
6.
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(a)(b)
(e) - to discuss the purchase, acquisition, lease, transfer, or sale of property
interests; to receive legal advice on specific legal questions; and to
determine positions, develop a strategy and instruct negotiators, Regarding:
negotiations regarding Timber Ridge redevelopment and acquisition of
employee housing; 2) C.R.S. §24-6-402(4)(b) - to receive legal advice on
specific legal questions; Regarding: online travel company litigation. (45
min.)
PRESENTER(S): Matt Mire
7.
ITEM/TOPIC: 2014 Burton US Open Snowboarding Championships
Presentation (30 min.)
PRESENTER(S): Maria McNulty and Nick Sargent, Burton Snowboards
ACTION REQUESTED OF COUNCIL: Council is being asked to listen to the
presentation
BACKGROUND: The Vail Town Council allocated $400,000 toward the funding of
the Burton US Open Snowboarding Championships held March 3 – 8, 2014.
Burton Snowboards representatives are giving a recap on the event overview,
budget details, impacts, attendance numbers and demographics, marketing efforts,
community activation, sustainability efforts and feedback from competitors and
organizers. Complete information is in the attached presentation.
8. ITEM/TOPIC: Adjournment (ESTIMATED 4:15 p.m.) NOTE: UPCOMING
MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES AND
TIMES AND SUBJECT TO CHANGE) -------------------- THE NEXT
REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL
BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, May 20,
2014 IN THE VAIL TOWN COUNCIL CHAMBERS
FUTURE AGENDA ITEMS: Ongoing agenda items TBD: DRB/PEC updates
- Warren - WS - 15 min.; Information Updates Attachments: WS - 15 min.;
Executive Session items: 30 min.; Consent Agenda: 5 min.; Town Manager
Report: 5 min.
FUTURE AGENDA ITEMS:
Colorado Municipal League Update - WS - 5/20
Booth Creek Park Plans Update - WS - 5/20
Castle Crown request for additional nodes - ES - 5/20
VLMDAC Meeting: 2014 Summer Creative Presentation WS - 5/20
VLMDAC Meeting: 2nd Supplemental WS - 5/20
CDOT and CSP Vail Pass Review - 5/20
Discussion of SWOT Results - WS - 6/3
Interview and Selection of new LLA members - WS & ES - 6/3
Half Day Budget Retreat - (morning) WS - 6/17 5/6/2014
Discussion with Eagle County Commissioners - WS - 6/17
Community Survey Results - 30 min. - ES - 6/17
Half Day Retreat Competitiveness Plan - WS - 7/15
Finalize Budget Parameters - WS - 7/15
Quarterly Report on Capital Projects & Programs - (Info Update) WS - 7/15
Half Day Retreat Define Balanced Community - WS - 8/5
Discussion of Major Revenue Projections - WS - 8/5
Discussion on Economic Diversity w/ Stakeholders - WS - 8/19
Discussion of Parking & Transportation - WS - 9/2
VVMC Master Plan Discussion - WS - 9/16
Discussion of Five Year Capital & RETT Plans - WS - 9/16
Half Day Retreat w/ VLHA - WS - 10/7
Discussion on Town Manager's Budget (Final Draft) - WS - 10/7
Discussion on Adoption of Strategic Competitiveness Plan - WS - 10/21
Quarterly Status Report on Capital Projects & Programs (Info Update) - WS
- 10/21
First Reading of Ordinance Budget Adoption - ES - 10/21
Discussion on Aspen Report & Follow up - WS - 11/4
Second Reading of Ordinance Budget Adoption - ES - 11/4
Discussion on Technology - WS - 11/4
Investment Policy Update ES - TBD
I-70 Vail Underpass Traffic Analysis Update - ES - TBD - Tom
Clean Up Title 12 Ordinance - TBD
NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff -
TBD
Plastic bags - TBD
Village Information Center - Greg - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD
Vail Valley Medical Center Master Plan Update - 60 min - ES - George -
TBD
2015 WAC construction restrictions discussion - 30 min - WS- George -
TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
2015 Town-wide fulfillment - TBD
VLMD Term limits - TBD
Marijuana policy discussion - WS - Matt - TBD
Walking Mountains zero watse program presentation - TBD
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: Site Visit for Special Development District No. 6 (Vail Village Inn)
PRESENTER(S): Warren Campbell
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: DRB/PEC Update
PRESENTER(S): Warren Campbell
ATTACHMENTS:
April 16, 2014 DRB Meeting Results
April 28, 2014 PEC Meeting Results
5/6/2014
Page 1
DESIGN REVIEW BOARD AGENDA
PUBLIC MEETING
April 16, 2014
Council Chambers
75 South Frontage Road West - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Tom Dubois Brian Gillette
Rollie Kjesbo
Bill Pierce
Andy Forstl
PROJECT ORIENTATION 1:00pm
SITE VISITS
1. Chedraui Residence – 68 East Meadow Drive
2. Gateway Building – 12 Vail Road
3. Hoyt/Young Residence– 2764 South Frontage Road West
4. Zeckelman Residence – 463 Beaver Dam Road
5. Resnick Residence – 1027 Ptarmigan Road
6. Brantley Residence – 174 Gore Creek Drive
7. Vail 21 – 521 East Lionshead Circle
MAIN AGENDA 3:00pm
1. Chedraui Residence DRB140039 Joe
Final review of an addition (living room)
68 East Meadow Drive Unit 110/Lot O, Block 5D, Vail Village Filing 1
Applicant: Antonio Chedraui, represented by Gies Architects
ACTION: Approved with condition(s)
MOTION: Kjesbo SECOND: Forstl VOTE: 3-1-0 (Pierce opposed)
CONDITION(S):
1) The applicant shall submit plans in conjunction with the building permit showing the chimney
(and fireplace) relocated within the exterior east wall of the dormer, so that there is an 18” reveal
of the roof plane.
2. Vail 21 Condominiums DRB140087 Jonathan
Final review of changes to approved plans (paint)
521 East Lionshead Circle/Lot 3, Block 1, Vail Lionshead Filing 1
Applicant: Vail 21 HOA Condominium Association, represented by GE Johnson
ACTION: Approved with condition(s)
MOTION: Kjesbo SECOND: Forstl VOTE: 4-0-0
CONDITION(S):
1) The applicant shall install a mock-up of the approved stain color and material pallet for review
and approval by the Design Review Board prior to moving forward with the installation of the
exterior facade materials.
3. Brantley Residence DRB140073 Jonathan
Final review of a minor exterior alteration (windows, doors)
174 Gore Creek Drive Units 347 & 353 (Lodge at Vail)/Lot 1, Lodge Subdivision
Applicant: David & Montana Brantley, represented by Michael Suman Architects
ACTION: Approved
5/6/2014
Page 2
MOTION: Kjesbo SECOND: Forstl VOTE: 4-0-0
4. Gateway Building DRB140054 Jonathan
Final review of a minor exterior alteration (driveway)
12 Vail Road/Lots N-O, Block 5D, Vail Village Filing 1
Applicant: Gateway Association, represented by KH Webb Architects
ACTION: Approved
MOTION: Kjesbo SECOND: Pierce VOTE: 4-0-0
CONDITION(S):
1) The applicant will reposition the sidewalk along the west side 3 to 4 feet to the east, maintaining
its planned width.
5. Zekelman Residence DRB140071 Warren
Final review of a change to approved plans (materials, roof)
463 Beaver Dam Road/Lot 5, Block 4, Vail Village Filing 3
Applicant: Alan S. Zekelman Revocable Trust, represented by K.H. Webb Architects
ACTION: Tabled to May 7, 2014
MOTION: Kjesbo SECOND: Pierce VOTE: 4-0-0
6. Resnick Residence DRB140072 Joe
Final review of a minor exterior alteration (pool fence)
1027 Ptarmigan Road/Lot 2, Block 5, Vail Village Filing 7
Applicant: Eric & Sara Resnick, represented by Triumph Development
ACTION: Approved with condition(s)
MOTION: Kjesbo SECOND: Forstl VOTE: 4-0-0
CONDITION(S):
1) The applicant shall match the finish of the fence to the windows (Jeld Wen luxury bronze).
2) The applicant shall submit a revised plan per the drawing sketched at the Design Review Board
meeting of the new location for the fence.
3) The applicant shall revise the height of the fence per the State and Vail Codes pertaining to
pools.
7. Hoyt/Young Residence DRB140069 Joe
Final review of an addition (upper level)
2764 South Frontage Road West/Lot A, Stephens Subdivision
Applicant: Brian Hoyt & Louise Young, represented by Martin Manley Architects
ACTION: Approved with condition(s)
MOTION: Forstl SECOND: Kjesbo VOTE: 4-0-0
CONDITION(S):
1) The applicant shall revise the color palette to reflect a color for the stucco that most closely
simulates the darker colors of the stone.
STAFF APPROVALS
Cross/Graham Residence DRB140056 Joe
Final review of changes to approved plans (windows)
126 Forest Road/Lot 5W, Block 7, Vail Village Filing 1
Applicant: David Cross & Maureen Graham, represented by KH Webb Architects
Strate Residence DRB140058 Jonathan
Final review of an addition (garage, office)
1378 Sandstone Drive/Lot G2, Lion’s Ridge Subdivision Filing 2
Applicant: George Strate, represented by Mastiff Development
5/6/2014
Page 3
Mad Jack Trust DRB140060 Jonathan
Final review of a minor exterior alteration (landscaping)
1067 & 1119 Ptarmigan Road/Lots 4 & 5, Block 5, Vail Village Filing 7
Applicant: John & Mary Wells, represented by Ceres+
Cummings Residence DRB140063 Warren
Final review of a Change to Approved Plans (recreation room, windows)
4936 Juniper Lane/Lot 6, block 5, Bighorn 5th Addition
Applicant: Greg and Janice Cummings, represented by Greg Cummings
Reusswig Residence DRB140065 Warren
Final review of changes to approved plans (fireplace, landscaping)
2985 Booth Creek Drive/Lot 4, Block 2, Vail Village Filing 11
Applicant: Pete & Emy Reusswig, represented by KH Webb Architects
Westwind at Vail Condo Association DRB140067 Jonathan
Final review of a minor exterior alteration (entry, lighting)
548 South Frontage Road West/Unplatted First Westwind
Applicant: Westwind at Vail Condo Association, represented by Jeff Jacobs, General Manager
Medley Residence DRB140070 Joe
Final review of an addition (bedrooms)
4444 A Streamside circle/Lot 11A, Bighorn Subdivision 4th Addition
Applicant: Mark Medley represented by Steven James Riden, AIA Architect
Valls Residence DRB140074 Warren
Final review of an addition (bathroom)
2930 Booth Creek Drive/Lot 1, Block 3, Vail Village Filing 11
Applicant: Bart and Aimee Valls, represented by Shepperd Resources Inc.
Vail Residence DRB140076 Joe
Final review of a minor exterior alteration (windows, fireplace)
770 Potato Patch Drive Unit 11/Lot 6, Block 2, Vail Potato Patch Filing 1
Applicant: George & Beverly Vail, represented by George Vail
Pinos Del Norte Condominium Association DRB140078 Joe
Final review of a minor exterior alteration (pool/hot tub)
600 Vail Valley Dr/Lot Tract B, Vail Village Filing 7
Applicant: Pinos Del Norte Condominium Association, represented by Nedbo Construction
Ford Residence DRB140079 Jonathan
Final review of a minor exterior alteration (windows)
2079 Chamonix Lane Unit 12/Lot 15, Vail Heights Filing 1
Applicant: Lauren Ford
Vail International DRB140080 Warren
Final review of a minor exterior alteration (windows)
300 East Lionshead Circle/Lot 4, Block 1, Vail Lionshead Filing 2
Applicant: Vail International Condominiums, represented by Saundra Spaeh
Dstella USA, LLC Residence DRB140083 Jonathan
Final review of a minor exterior alteration (skylite, door)
520 East Lionshead Circle Unit 311 (Lionshead Center)/Lot 5, Block 1, Vail Lionshead Filing 1
Applicant: Dstella USA, LLC, represented by Harry Williams
5/6/2014
Page 4
Resnick Residence DRB140084 Joe
Final review of Change to Approved Plans (windows)
1027 Ptarmigan Road/Lot 2, Block 5, Vail Village Filing 7
Applicant: Eric and Sara Resnick, represented by Triumph Development, Mike Foster
The applications and information about the proposals are available for public inspection during regular office
hours in the project planner’s office, located at the Town of Vail Community Development Department, 75
South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-2356,
Telephone for the Hearing Impaired, for information.
5/6/2014
Page 1
PLANNING AND ENVIRONMENTAL COMMISSION
April 28, 2014 at 1:00pm
TOWN COUNCIL CHAMBERS / PUBLIC WELCOME
75 S. Frontage Road - Vail, Colorado, 81657
MEMBERS PRESENT MEMBERS ABSENT
Henry Pratt Dick Cleveland
Pam Hopkins Luke Cartin
Michael Kurz John Rediker
Webb Martin
I-70 underpass update to PEC – Tom Kassmel – This item was not ready for discussion and was not
heard.
1. A request for a variance from Section 14-3-1, Table 1, Minimum Standards, Vail Town Code,
pursuant to Section 14-1-5, Variances, Vail Town Code, to allow for a residential driveway to
exceed the permitted maximum centerline grade, located at 2754 Snowberry Drive / Lot 15,
Block, 9, Vail Intermountain and setting forth details in regard thereto. (PEC140007)
Applicant: Mike Dantas, represented by Mauriello Planning Group
Planner: Joe Batcheller
ACTION: Table to May 12, 2014
MOTION: Kurz SECOND: Hopkins VOTE: 4-0-0
2. Approval of April 14, 2014 minutes
MOTION: Kurz SECOND: Hopkins VOTE: 4-0-0
3. Information Update
4. Adjournment
MOTION: Kurz SECOND: Martin VOTE: 4-0-0
The applications and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South Frontage
Road. The public is invited to attend the project orientation and the site visits that precede the public
hearing in the Town of Vail Community Development Department. Times and order of items are
approximate, subject to change, and cannot be relied upon to determine at what time the Planning
and Environmental Commission will consider an item. Please call (970) 479-2138 for additional
information. Sign language interpretation is available upon request with 24-hour notification. Please
call (970) 479-2356, Telephone for the Hearing Impaired, for information.
Community Development Department
Published April 25, 2014 in the Vail Daily.
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: Town of Vail Recycling Rebate and Incentive Program
PRESENTER(S): George Ruther
ACTION REQUESTED OF COUNCIL: Staff requests the Vail Town Council provide input on
the recommended rebate program options.
BACKGROUND: On March 18, 2014 the Vail Town Council approved Ordinance No. 6,
Series 2014 enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”. Along
with the approval Council directed staff to develop a rebate and incentive program to
accompany the new regulations to ease the transition for residents and businesses by
alleviating a portion of the financial burden associated with new wildlife resistant containers
and additional hauling costs.
STAFF RECOMMENDATION: Staff recommends the the Vail Town Council instruct staff to
move forward with Wildlife Resistant Container Rebate program Option 1, and the Commercial
Customer Rebate program, with the understanding that the line items are not budgeted in
2014 and will require a supplemental should the Vail Town Council approve adoption.
ATTACHMENTS:
Recycling Rebate and Incentive Program Options Memo
5/6/2014
TO: Vail Town Council
FROM: Community Development Department
DATE: May 6, 2014
SUBJECT: Town of Vail Recycling Rebate and Incentive Program
I. SUMMARY
On March 18, 2014 the Vail Town Council approved Ordinance No. 6, Series 2014
enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”. Along with the
approval Council directed staff to develop a rebate and incentive program to accompany
the new regulations to ease the transition for residents and businesses by alleviating a
portion of the financial burden associated with new wildlife resistant containers and
additional hauling costs.
Effective July 1, 2014 residential customers on single-cart trash service will be required
to place their recyclables at the curb in wildlife resistant containers (minimum capacity
of 64 gallons), per Section 5-12-4, I:
All containers are subject to the provisions of Section 5-9, Vail Town Code, wherein all
attractants shall be stored in wildlife resistant, locked containers. Non-attractants are not
required to be stored in wildlife resistant, locked containers provided they are not mixed
with attractants.
Trash containers must be wildlife resistant, but customers may choose a smaller trash
container. Customers may opt to convert their current 96 gallon trash container into a
recycling container (labels will be provided) and purchase a 32 gallon trash container.
(Price range estimates for various container sizes are below. (Note that prices do not
include shipping and handling fees, which are estimated to add $45-$55 dollars per
container).
5/6/2014
Town of Vail Page 2
II. WILDLIFE RESISTANT CONTAINER - REBATE PROGRAM OPTIONS
1) Option 1: Town-issued customer rebate: Customers may present the Town of
Vail a receipt of purchase of a wildlife resistant container and receive a one-time
per household rebate of $100. This option may be limited to the first 625 or 1,250
customers, totaling $62,500 or $125,000, respectively, and expire on January 31,
2015 or when funds have been used, whichever is sooner.
Waste haulers estimate that there are roughly 2,500 customers with single-cart service
in Vail. Allowing for 1,250 rebates is significant in that it reduces the cost burden for half
the community. In this option, customers will order their level of trash service and
purchase their container through their waste hauler and be eligible for a one-time rebate
of $100 through the Town of Vail upon submitting a receipt. $100 is the approximate
cost premium for a wildlife resistant container of the largest size.
Pros
- Presents a straightforward rebate program.
- Incents early participation.
- Allows the customer to work directly with their waste hauler to determine which
size container is appropriate for them, arrange for delivery and communicate any
issues with the new level of service or container.
- Incents purchasing the smaller container, as the rebate percentage would be
higher (i.e., if the customer opts for the 32 gallon container at a purchase price of
$210 (including shipping), a rebate of $100 would be roughly 50%).
Cons
- Requires staff time to collect, record, and issue rebates.
- Only addresses half of need.
2) Option 2: Town-issued rebate as percentage of purchase price: Customers
may present the Town of Vail a receipt of purchase of the wildlife resistant
container and receive a one-time per household rebate of 40% of the purchase
price. This option may be limited to the first 625 to 1,250 customers, totaling
$67,500 or $135,000 respectively, for the largest size container. Rebate would
expire on January 31, 2015 or when funds have been used, whichever is sooner.
In this option, customers will order their level of trash service and purchase their
container through their waste hauler and be eligible for a one-time rebate of 40% of the
purchase price through the Town of Vail upon submitting a receipt. For example, if the
smallest container will be priced at $210, the rebate amount will be $84.
Pros
- Incents early participation.
- Allows the customer to work directly with their waste hauler to determine which
size container is appropriate for them, arrange for delivery and communicate any
issues with the new level of service or container.
5/6/2014
Town of Vail Page 3
Cons
- Requires staff time to collect, record, and issue rebates.
- Rebate program is not as straightforward as in Option 1, and will require a
calculation on each receipt.
- Does not incent purchasing the smaller container, as the rebate percentage
would be 40% on any size container and therefore a larger dollar amount on the
largest size.
- Only addresses half of need.
3) Option 3: Town purchases bear resistant containers: Town of Vail orders
directly from Bearsavers and re-sells to customers at a discounted rate. This
option requires an upfront purchase cost of $400,000 - $500,000, at roughly 2,500
households and at an average of $200 per container. At a charge-back rate of
$100 per container, (regardless of size), the Town would recoup $250,000.
In this option, the Town would purchase, store, resell and distribute the wildlife resistant
containers. Customers would be asked to pick up their containers during one week of
the summer before the effective date of the new regulations.
Pros
- Allows the Town to minimize handling costs that would otherwise be charged by
the haulers. However, reports from haulers emphasize that their margins are
almost zero due to the high purchase cost of the containers and desire to remain
competitive.
Cons
- Requires the Town to anticipate which size container the customers will order,
and then communicate the service level with one of three haulers. If the customer
chooses to adjust their service level as they adjust to the Save as You Recycle
Program, the Town would need to come between the hauler and the customer to
switch out containers.
- Requires a large up-front investment.
- Containers may not be returned to the manufacturer if order is anticipated
incorrectly, customer changes their mind, etc.
- Presents a liability for the Town when containers break. Currently the three waste
haulers accommodate these issues when they are presented by customers.
- Requires on-site storage and additional staff time.
- Does not allow special programs such as a lease-to-own or rent-a-can programs
on customer bills.
- If customers are unable to fit the container in their vehicle, the Town would be
responsible for delivering to the residence.
III. COMMERCIAL CUSTOMER REBATE PROGRAM
While many business owners currently consider recycling part of the way they do
business, a few have noted that there are several barriers that they would like the
Town’s help overcoming, not the least of which is cost. Therefore, the Town has the
5/6/2014
Town of Vail Page 4
option to create a “waste assistance” program, similar to the one currently offered in
Fort Collins:
http://www.fcgov.com/recycling/pdf/_20120417_WRAP_Brochure_FINAL.pdf
Business are offered a 50% rebate up to $500 when they sign up for new recycling
service for one year, plus they are eligible for up to 75% of start up costs (bins, signage,
etc.) of up to $250. This approach can be an effective way to ease some of the impact
to businesses and multi-family properties. With a participation rate of about 30% (given
about 300 Homeowners Associations and 150 businesses, and the fact that many
businesses already recycle, estimated costs could range from $30,000-$75,000.
IV. REBATE PROGRAM RECOMMENDATION
Staff recommends the following programs move forward, with the understanding that
the line items are not budgeted in 2014 and will require a supplemental should the Vail
Town Council approve adoption.
Wildlife Resistant Container Rebate
Staff recommends Option 1: Town issued customer rebate with a cap of 1,250
customers through January 31, 2015 for the following reasons:
- Straightforward process for the customer and for staff
- Lower overall cost to the Town
- No distribution or customer ordering involved, which prevents the Town
from coming between the hauler and their customers
- Ease of change of service levels for customer
- Incents the smallest size trash container
Commercial Customer Rebate Program
Staff also recommends the Vail Town Council instruct staff to move forward with the
development of the Commercial Customer Rebate Program, following the Fort Collins
model and offering total rebates of up to $500 until January 31, 2015, or until funds
have been used, with a cap of $75,000.
Staff recommends a total appropriation of $200,000.
• $125,000 (1,250 * $100) Wildlife Resistant Container Rebate
$75,000 (150 * $500) Commercial Customer Rebate
$200,000 Total Recycling Incentive
Any unused funds will be used to supplement the recycling education and outreach
campaign (see memorandum to Council dated May 6, 2014.)
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: Information Update:
1) Quarterly Report on Capital Projects & Programs: Focus Area III
2) Vail Business Review February 2014
3) May 2014 Revenue Highlights
4) February 2014 Sales Tax
5) Recreational Marijuana Working Group
6) Community Wide Recycling Education and Outreach Campaign Update
7) Installation of Bike Facility Pavement Markings "Sharrows"
8) Community Picnic Dates: Staff would like to suggest the following dates for this summer's
upcoming Community Picnics - July 22 at Bighorn Park & August 12 at Donovan Park
5 min.
ATTACHMENTS:
Quarterly Report for Projects and Programs: Focus Area III
Vail Business Review February 2014
May 2014 Revenue Highlights
March 2014 Sales Tax
Recreational Marijuana Working Group
Community Wide Recycling Education and Outreach Campaign
Installation of Bike Facility Pavement Markeings "Sharrows"
5/6/2014
Council Action Plan 2014-2016
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
FOCUS AREA III
Prepared for Town Council Meeting on May 6, 2014
5/6/2014
May 6, 2014 1 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Continue to provide excellent municipal services
____________________________________________________________________________
Tactic: Note: this project was not listed in the Council Action Plan, but staff believes it
belongs in this area.
Project: Vail Village Welcome Center
Budget: $1,294,568 ($18,186 – 2013; $1,276,383 -2014)
Description: Remodel of existing facility including addition of rest rooms and guest service
enhancements.
Team Leader: John King
Summary of Last Quarter Actions:
• Performed exploratory demolition.
• Hired Mechanical and electrical design build contractor
• Made interior finish material selections.
• Continued with architectural and structural design
Summary of Next Steps for Current Quarter:
• DRB Final (Scheduled for May7th)
• Update cost estimate and budget
• Procure long lead item shop drawings
• Award GMP contract
5/6/2014
May 6, 2014 2 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Improve the quality/convenience of parking and transportation
____________________________________________________________________________
Tactic: Replace existing parking equipment in 2014
Project: Parking Equipment Replacement
Budget: $600,000
Description: Replace 7 to 12-year old parking equipment at the Vail Village and Lionshead
parking structures, Ford Park lot and soccer field, including on-site equipment such as gates
and ticket dispensers as well as software to manage a variety of parking charges and parking
credentials.
Team Leader: Mike Rose
Summary of Last Quarter Actions:
• Request for Proposals (RFP) issued February 18
• Site visit of facilities by interested vendors conducted March 5
• Four responses received by March 14
• Interviews conducted with four vendors week of April 13
• Team evaluated vendors and determined recommendation
Summary of Next Steps for Current Quarter:
• Make recommendation to Council for bid award May 6
• Complete contract and order equipment
5/6/2014
May 6, 2014 3 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Improve the quality/convenience of parking and transportation
____________________________________________________________________________
Tactic: Construct new Lionshead parking structure and skier drop off improvements in
2014.
Project: Lionshead Parking Entry
Budget: $2,295,000 ($130,038 – 2013; $2,164,962 – 2014)
Description: Improve entry area into LH parking entry including booth attendant stations prior
to 2015 World Championship
Team Leader: Tom Kassmel
Summary of Last Quarter Actions:
• Bid awarded to MW Golden Constructors on March 18
Summary of Next Steps for Current Quarter:
• Spring Construction April 21st thru June 25th, 2014
• Lionshead Parking Structure Main Entry Closed April 21st thru June 25th, access is via lower
level access off of East Lionshead Circle
5/6/2014
May 6, 2014 4 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Improve the quality/convenience of parking and transportation
Tactic: Complete frontage road bike lane/shoulder widening and turn lane projects in
spring 2014 in advance of CDOT overlay in summer 2014.
Project: North Frontage Road Bike Lanes/South Frontage Road Bike Lanes
Budget: $1,500,000/$500,000
Description: Bike lane shoulder from Red Sandstone School to Buffehr Creek on North
Frontage Road and from Matterhorn to Cascade on South Frontage Road
Team Leader: Chad Salli
Summary of Last Quarter Actions:
• Awarded Construction Contract to United Companies
Summary of Next Steps for Current Quarter:
• Complete Construction April 21st thru June 27th, 2014
5/6/2014
May 6, 2014 5 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Improve the quality/convenience of parking and transportation
____________________________________________________________________________
Tactic: Implement phase II and III wayfinding (Overhead Variable Message signs,
pedestrian blades, directories/maps and bus stop signs) in 2014
Project: Guest Service Enhancements/Wayfinding
Budget: $3,462,727 ($300,780 – 2013; $3,161,947 – 2014)
Description: Replace the existing off ramp VMS with new overhead VMS and add two
additional overhead VMS to the Vail Village and Lionshead legs of the roundabout, replace the
current pedestrian blades, pedestrian directories, in town bus stops and Parking Structure entry
signs as well as updating the roundabout directional exit signs. Provide level count signage
within the parking structures.
Team Leader: Greg Hall
Summary of Last Quarter Actions:
• Met with the Wayfinding advisory committee on input on messaging
• Obtained CDOT special use permit for the overhead VMS signs
Summary of Next Steps for Current Quarter:
• Finalize designs on all aspects
• Obtain bids on the various components
• Award contracts for implementation
5/6/2014
May 6, 2014 6 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Improve the quality/convenience of parking and transportation
____________________________________________________________________________
Tactic: Complete planning phase by 2015 and construct Vail I-70 underpass in 2016-17
Project: I-70 Vail Underpass
Budget: TOV $6m (2014-$600k, 2015-$1m, 2016-$2.2m, 2017-$2.2m); CDOT $14.8m
Description: The I-70 Vail Underpass is a proposed new multimodal pedestrian and vehicular
connection that is midway between Main Vail and West Vail exits, passing under I-70. This
underpass has been identified in the Vail Transportation Master Plan (VTMP) and the CDOT I-
70 Programmatic Environmental Impact Statement (PEIS) as a critical link between the North
and South Frontage Road. The Town and CDOT have recently entered into a Letter of
Commitment and an Inter-Governmental Agreement (IGA) to jointly fund the design and
construction of this project with an expected completion date of December of 2017. Additional
project information is available at the project website at www.vailgov.com/underpass
Team Leader: Tom Kassmel
Summary of Last Quarter Actions:
• Entered into Letter of Commitment and IGA with CDOT for project funding
• Complete location verification report and identified the preferred location for the underpass
to be between the Savoy Villas and Simba Run on the north side and just west of the Glen
Lyon Office Building on the south side.
Summary of Next Steps for Current Quarter:
• Endorse the preferred type of intersection configuration (Roundabout vs. T Intersection)
• Begin preliminary design
5/6/2014
May 6, 2014 7 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Focus on environmental programs appropriate to our size
____________________________________________________________________________
Tactic: Complete actions identified in Gore Creek Water Quality Improvement Plan
Project: Gore Creek Water Quality Improvement Plan
Budget: $1.5 million (capital)
Description: The Gore Creek Water Quality Improvement Plan identified three causes of the
decline in water quality in Gore Creek: 1) degradation/loss of the riparian area, 2) impacts from
urban runoff and impervious cover, 3) pollutants from urban runoff and land use activities.
Strategic actions have been identified:
1) Regulatory Measures
2) Education and Outreach
3) Site Specific Projects
4) Best Management Practices
5) Monitoring and Study
Each strategic action will be expanded and appropriate projects identified, prioritized, and
budgeted in the Gore Creek Strategic Action Plan.
Team Leader: Gregg Barrie/Kristen Bertuglia
Summary of Last Quarter Actions:
• Research on pesticide applicator regulation
• Landscape contractors meeting April 25th at Donovan Pavilion
• Presentations to Vail Recreation District Board, Vail Economic Advisory Council, Community
Meeting and Contractor Meeting
• Restore the Gore water bill insert on recommended pesticide application practices.
Summary of Next Steps for Current Quarter:
• Identify additional staff and resource needs
• Set priorities and begin to develop Gore Creek Strategic Action Plan
• Release RFQ for professional Gore Creek Water Quality Education Plan
• Interview and select firm and begin outreach
• Convene Gore Creek Water Quality Advisory Committee
5/6/2014
May 6, 2014 8 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Implement technology to ensure competitiveness
____________________________________________________________________________
Tactic: Complete cellular/Wi-Fi installation by fall 2014
Project: Cellular and Wi-Fi Installation
Budget: Staff time only – no out-of-pocket cost to town
Description: : Improve cellular and wireless service throughout Vail by providing space for
equipment and working with Crown Castle and their carriers AT&T and Verizon to upgrade
infrastructure for both cell phone and wireless service
Team Leader: Ron Braden
Summary of Last Quarter Actions:
• Designs finalized.
• Build contract awarded to Aspen Wireless.
• Permits issued.
• Construction began April 21st.
Summary of Next Steps for Current Quarter:
• Finalize plans for additional Verizon nodes and present to council.
5/6/2014
May 6, 2014 9 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Implement technology to ensure competitiveness
____________________________________________________________________________
Tactic: Update town-wide camera infrastructure platform, including new bus cameras
and Vail/Lionshead Village security cameras by summer 2014.
Project: Town-wide Camera Infrastructure
Budget: $100,000 (2013 $30,021; 2014 $69,979)
Description: Install and/or update camera infrastructure in various locations throughout the
town.
Team Leader: Ron Braden
Summary of Last Quarter Actions:
• Finished installation of Library cameras.
• Installed (2) 10 Terabyte video servers and (1) Management server.
• Attached Lionshead, Library, VTC cameras to new video servers.
Summary of Next Steps for Current Quarter:
• Update and install video cameras in Administration building (cabling dependent ).
• Install (24) video cameras in Village and Lionshead pedestrian areas for 2015 WASC.
• Get costing proposals to replace camera system in buses and update council for approval.
5/6/2014
May 6, 2014 10 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Complete 18th hole relocation at Vail Golf Club
Project: Establish a new 18th hole and tee boxes
Budget: $480,000
Description: The project establishes a new hole and tee boxes for a new par 4 18th hole, ball
flight from play will be away from the current clubhouse, staging areas and parking lot.
Team Leader: Greg Hall
Summary of Last Quarter Actions:
• N/A
Summary of Next Steps for Current Quarter:
• Contractor to remobilize mid may to complete the work
5/6/2014
May 6, 2014 11 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Enhance the Vail Golf Course driving range to golf course experience
Project: Replace the southern driving range net with taller net
Budget: $ 839,000 (Included in RETT other golf course improvements)
Description: Increase the height to a height of up to 135’ form the current 80’
Team Leader: Greg Hall / Vail Recreation District
Summary of Last Quarter Actions:
• n/a
Summary of Next Steps for Current Quarter:
• Complete the net installation and driving range restoration
5/6/2014
May 6, 2014 12 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Remodel Nordic center/golf course clubhouse
Project: Golf Clubhouse and Nordic Center
Budget: $6,645,178 ($376,549 – 2013: $6,268,629 – 2014)
Description: Project was initiated following overwhelming approval by voters to use
conference center funds to upgrade the Vail Golf and Nordic Center. The project met opposition
through the approval process and a lawsuit was filed by 8 adjacent property owners in October
of 2012. The project received planning and environmental commission approval. The lawsuits
have been resolved in the courts and the project can begin to get back on track.
Team Leader: Greg Hall
Summary of Last Quarter Actions:
• On March 13, Eagle County District Court Judge Paul Dunkelman ruled in favor of the Town
of Vail and the Vail Recreation District in a lawsuit filed by eight plaintiffs who claimed that
the remodel plans for the Vail Golf Course and Clubhouse were illegal. Specifically, the
court concluded the town’s planned renovation complies with the language of the Pulis
Covenant, which was placed on the golf course property when the land was transferred to
the town in 1984.
Summary of Next Steps for Current Quarter:
• Update all cost estimates and expenditures to date due to the lengthy and comprehensive
process to date
• Meet with the Recreation Sub committee and a possible joint meeting with the Vail Town
Council and Vail Recreation District board to review the project and next steps
• Based on the direction received by the Vail Town Council proceed to contractor selection
and Final Design Review Board approval once schedule is determined.
5/6/2014
May 6, 2014 13 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Complete upper bench improvements at Ford Park (on time and on budget)
Project: Ford Park Improvements on the upper bench
Budget: Improvements and Fields $8,838,782 ($4,757,990 – 2013; $4,080,792 – 2014)
Description: Continuation of Phase 1B Improvements under contract with American Civil
Constructors (ACC) that were initiated in August 2013. The sport field portion of the
improvements include realignment of the softball fields to allow for 2 full size soccer/lacrosse
fields, synthetic turf infields, drainage system, irrigation, fencing and site circulation. The civil
portion of the improvements include a new bus lane and shelter, improved parking lot
entrances, new trash building, storm sewer and storm water quality devises, and Frontage Road
turn lanes and shoulders.
Team Leader: Todd Oppenheimer
Summary of Last Quarter Actions:
• Value Engineering exercises with ACC have been completed to the fullest extent possible
with a net reduction of project cost of $240K realized.
• Finalized lease of Right-of -Way with CDOT and received Access and Utility permits for Ford
Park Frontage Road Improvements.
Summary of Next Steps for Current Quarter:
• ACC will continue construction of sport field and civil improvements. Completion date for
civil improvements is mid June. Sodding of the sports fields is required to occur prior to mid
August in order to allow time for it to establish before winter 2014.
• No events are scheduled for the Ford Park sport fields for the 2014 season. Use of the
sport fields will begin spring 2015.
5/6/2014
May 6, 2014 14 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Complete improvements at the Gerald R. Ford Amphitheater.
Project: Ford Park Improvements Gerald R. Ford Park Amphitheater
Budget: Gerald R. Ford Amphitheater $2,100,000 Conference Center Funds
($1,257,306 – 2012; $842,694 – 2013) plus $1,210,000 advance to Vail Valley
Foundation
Description: Vail Valley Foundation managed project. The improvements include the
construction of the social courtyard with tensile roof structure and Ford Family Tribute.
Team Leader: Greg Hall / VVF
Summary of Last Quarter Actions:
• Ongoing Construction
Summary of Next Steps for Current Quarter:
• Ongoing Construction
• Scheduled Opening for Hot Summer Nights June 17
5/6/2014
May 6, 2014 15 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Complete improvements to lower bench playground and restrooms at Ford Park
Project: Ford Park Playground Safety Improvements/Public Restrooms
Budget: Playground safety improvements $304,000; restrooms $368,268 ($34,094 –
2013; $334,174 – 2014)
Description: Provide safety and functional improvements to playground last modified in 2000
and replace restrooms built in1984 at lower bench. Timing of projects to be concurrent.
Team Leader: Todd Oppenheimer
Summary of Last Quarter Actions:
• Advancement of this project was postponed in 2013 pending Ford Park master plan
amendment and PEC approval of the Betty Ford Alpine Gardens Education Center.
• Ford Park master plan amendment is complete.
Summary of Next Steps for Current Quarter:
• Following PEC approval of the Betty Ford Alpine Garden Education Center, staff will direct
architects and landscape architects to advance preliminary design and prepare for PEC and
DRB submittals.
5/6/2014
May 6, 2014 16 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Design and renovate Booth Creek Park
Project: Booth Creek Park Redevelopment/Booth Creek Playground Safety
Improvements/Booth Creek Tennis Courts
Budget: Park redevelopment design $250,000; playground $385,250; tennis courts
$262,000
Description: Plan and design renovations of Booth Creek Park in 2014 with final construction
in 2017; playground safety improvements and tennis courts dependent on overall design.
Team Leader: Todd Oppenheimer
Summary of Last Quarter Actions:
• Presented 5 Preliminary Park Development Options to the Town Council on April 1. The
Skate Park Option was set aside and a 6th Option which includes a walk path through Tract
B was developed.
• The 5 remaining options have been posted to the Town
website www.vailgov.com\boothcreekpark for review and comment by the community.
• The first neighborhood/community meeting for the Booth Creek Park project has been
advertised and scheduled for April 24 at the Vail Mountain School.
Summary of Next Steps for Current Quarter:
• Staff will gather and record input from the neighborhood and community in regards to the
likes and dislikes of each of the 5 Preliminary Park Development Options as well as ideas
that may not be included in the options.
• Staff will report the results of the neighborhood/community meeting back to the Town
Council on May 20 and discuss the implications of the comments received for the design of
the park. Results of the neighborhood/community meeting will also be posted on the project
website for public review.
• Staff will prepare a Preliminary Preferred Option for the development of the park and
present it to the Town Council and the neighborhood and community at a second
neighborhood/community meeting.
5/6/2014
May 6, 2014 17 Q1 2014
REPORT ON PROJECTS AND PROGRAMS
FOR THE QUARTER ENDED MARCH 31, 2014
Prepared for Town Council Meeting on May 6, 2014
Town Council Focus Area III
Initiative: Facilitate world-class recreation amenities
____________________________________________________________________________
Tactic: Locate, design and create a timetable to build a permanent skate park
Project: Permanent Skate Park
Budget: None
Description: Evaluate sites to locate a permanent skate park to replace the temporary facility
installed on the Lionshead parking structure upper deck each year. The
temporary skate park ramps were constructed 8 years ago and should be
replaced within the next 1 to 2 years. Once a suitable location is established,
develop a design proposal and prepare a proposed budget and timetable for
implementation.
Team Leader: Todd Oppenheimer
Summary of Last Quarter Actions:
• Staff presented an evaluation of potential skate park sites on April 1 with no one site
meeting all the criteria.
• Staff presented a skate park design fro the Lionshead Structure atrium created by a local
high school student.
• Council directed staff to investigate a possible site on Forest service Land in the Golden
Peak area.
Summary of Next Steps for Current Quarter:
• Staff will schedule a follow up discussion with the Town Council on May 20.
5/6/2014
Vail Business Review
February 2014
April 16, 2014
The February Vail Business Review breaks down the four percent sales tax collected for
February.
Overall February sales tax increased 3.3% with Retail increasing 3.2%, Lodging
increased 3.4%, Food and Beverage increased 4.9% and Utilities/Other (which is mainly
utilities but also includes taxable services and rentals) decreased 3.3%. The Out of
Town category continues to be greatly affected by construction, interior design firms and
furniture stores delivering in to Vail. Excluding the Out of Town category sales tax for
the month of February was up 4.2%.
Town of Vail sales tax forms, the Vail Business Review and the sales tax worksheet are
available on the internet at www.vailgov.com. You can subscribe to have the Vail
Business Review and the sales tax worksheet e-mailed to you automatically
from www.vailgov.com.
Please remember when reading the Vail Business Review that it is produced from sales
tax collections, as opposed to actual gross sales.
If you have any questions or comments please feel free to call me at (970) 479-2125 or
Judy Camp at (970) 479-2119.
Sincerely,
Sally Lorton
Sales Tax Administrator
5/6/2014
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
FebruaryFebruaryFebruaryFebruary
Sales Tax Newsletter
February 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales Tax
FebruaryFebruaryFebruary
2013 2014 %
Collections Collections Change
VAIL VILLAGE
Retail 447,219 475,756 6.38 %
Lodging 658,748 657,400 -0.20 %
F & B 513,598 531,675 3.52 %
Other 18,402 13,242 -28.04 %
Total 1,637,966 1,678,073 2.45 %
LIONSHEAD
Retail 210,606 223,765 6.25 %
Lodging 445,997 494,724 10.93 %
F & B 137,790 146,876 6.59 %
Other 10,441 6,767 -35.19 %
Total 804,833 872,131 8.36 %
CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL
Retail 211,550 219,533 3.77 %
Lodging 233,842 235,872 0.87 %
F & B 74,653 83,976 12.49 %
Other 5,875 4,496 -23.47 %
Total 525,920 543,877 3.41 %
OUT OF TOWN
Retail 84,238 65,218 -22.58 %
Lodging 38,258 36,215 -5.34 %
F & B 2,018 1,180 -41.52 %
Utilities & Other 174,172 177,555 1.94 %
Total 298,686 280,168 -6.20 %
4/16/2014 11:21:27 AM Page 1 of 2 5/6/2014
TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW
FebruaryFebruaryFebruaryFebruary
Sales Tax Newsletter
February 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales Tax
TOTALTOTALTOTALTOTAL
FebruaryFebruaryFebruary
2013 2014 %
Collections Collections Change
Retail 953,613 984,273 3.22 %
Lodging And Property Mgmt 1,376,844 1,424,211 3.44 %
Food and Beverage 728,058 763,707 4.90 %
Other 208,890 202,059 -3.27 %
Total 3,267,405 3,374,250 3.27 %
RETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARY
FebruaryFebruaryFebruary
2013 2014 %
Collections Collections Change
RETAIL-FOOD 150,162 152,328 1.44 %
RETAIL-LIQUOR 62,690 65,510 4.50 %
RETAIL-APPAREL 148,390 158,603 6.88 %
RETAIL-SPORT 442,551 477,421 7.88 %
RETAIL-JEWELRY 26,979 26,996 0.06 %
RETAIL-GIFT 9,665 6,257 -35.26 %
RETAIL-GALLERY 4,468 4,248 -4.94 %
RETAIL-OTHER 108,350 92,912 -14.25 %
RETAIL-HOME OCCUPATION 358 0 -100.00 %
Total 953,613 984,273 3.22 %
4/16/2014 11:21:27 AM Page 2 of 2 5/6/2014
- 1 -
TOWN OF VAIL
REVENUE HIGHLIGHTS
May 1, 2014
Sales Tax
Upon receipt of all sales tax returns, March collections are estimated to be
$3,778,625 up 3.5% from last year and up 7.7% compared to budget. Year to
date collections of $10,707,908 are up 6.4% from the prior year. Inflation as
measured by the consumer price index was up 1.5% for March. The annual
budget totals $22.0 million.
Real Estate Transfer Tax (RETT)
RETT collections through April 28 total $2,288,355 up 81.7% from this time last
year. The significant increase is mainly due to the purchase of residential
properties. The annual RETT budget totals $3.9 million.
Parking Revenue
Parking revenue of $4,380,895 for the winter season (November – April) is up
10.5% from the prior winter season. Of this total, pass sales were $752,705 (up
11.6%) and daily sales from the parking structures were $3,628,190 (up 10.3%).
5/6/2014
MEMORANDUM
April 27, 2014
To: Vail Town Council
Stan Zemler
Pam Brandmeyer
Judy Camp
From: Sally Lorton
Re: March Sales Tax
I estimate Vail will collect another $70,000 in March sales tax to bring
collections to $3,778,625. If so, March will be up 7.7% or $271,544 from budget
and up 3.5% or $128,468 from March 2013. Year to date increases 6.4% or
$644,780 from 2013 and 7.1% or $709,573 from budget.
5/6/2014
% Change % Change
2014 Budget from from
Month 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Budget Collections Variance 2013 Budget
January 1,997,091 2,225,841 2,275,967 2,597,985 2,783,306 2,976,655 2,619,673 2,564,383 2,795,688 2,855,524 3,145,620 3,222,713 3,468,982 246,269 10.28%7.64%
February 2,111,163 2,362,825 2,429,377 2,527,130 2,718,643 3,071,615 2,588,889 2,577,360 2,803,136 2,994,580 3,267,351 3,268,542 3,460,301 191,759 5.91%5.87%
March 2,372,942 2,344,178 2,785,101 2,852,954 2,986,446 3,327,304 2,504,567 2,685,004 3,143,418 3,185,859 3,650,157 3,507,081 3,708,625 201,544 1.60%5.75%
Total 6,481,196 6,932,844 7,490,445 7,978,069 8,488,395 9,375,574 7,713,129 7,826,747 8,742,242 9,035,963 10,063,128 9,998,335 10,637,908 639,573 5.71%6.40%
April 871,468 992,157 915,554 1,280,324 1,330,740 1,098,918 1,235,941 1,156,934 1,191,690 1,183,087 1,069,186 1,349,514
May 428,919 411,595 458,770 449,283 545,874 622,103 516,150 421,925 473,292 487,739 563,602 592,713
June 742,755 732,113 834,913 805,362 953,017 918,061 717,233 873,765 895,951 963,143 1,023,801 1,035,823
July 1,075,532 1,128,514 1,166,183 1,255,243 1,265,781 1,397,842 1,121,860 1,228,767 1,481,329 1,573,499 1,654,161 1,587,328
August 1,029,446 994,445 993,985 1,055,614 1,162,746 1,349,795 1,068,391 1,147,352 1,310,471 1,380,710 1,507,048 1,457,262
September 679,208 757,033 795,807 832,549 908,318 834,569 753,754 761,425 889,945 978,037 994,135 999,126
October 508,092 532,537 566,173 614,396 688,519 662,767 581,033 594,362 623,420 644,577 755,133 742,761
November 591,269 623,646 713,117 799,582 747,877 719,109 651,873 701,075 788,430 825,873 947,627 878,595
December 2,171,098 2,362,095 2,549,032 2,771,258 2,821,871 2,652,628 2,553,974 2,963,763 3,184,645 2,973,826 3,422,178 3,358,544
Total 14,578,983 15,466,979 16,483,979 17,841,680 18,913,138 19,631,366 16,913,338 17,676,115 19,581,415 20,046,454 21,999,999 22,000,000
Town of Vail
Sales Tax Worksheet
4/27/2014
5/6/2014
April 15, 2014
Insert name and address
Dear
In 2012, Constitutional Amendment 64 was passed by the voters in Colorado allowing for the
retail sale of marijuana for recreational use. Amendment 64 grants local governments the rights
to regulate retail marijuana establishment operations, provided said regulations are at least as
restrictive as state law. Additionally, Amendment 64 authorizes local governments to prohibit
(i.e., ban) retail marijuana establishments. At the same time, Amendment 64 also grants local
governments the rights to adopt only those regulations required by state laws (i.e., unregulated
by the local government). Essentially, the passage of Amendment 64 establishes a wide
spectrum of options for a local government to consider ranging from a prohibition on the
operation of retail establishments to regulating the operation the minimum extent allowed by
state law.
Currently, the Town of Vail has no adopted policy on the operation of retail marijuana
establishments. Instead, a moratorium has been placed on the operation of retail marijuana
establishments in Vail pending the outcome of a larger, community-wide policy discussion.
The Vail Town Council needs your help. On March 18th, the Town Council instructed the Town
staff to form a Recreational Marijuana Working Group containing 12-15 diverse, community
stakeholder members. The goal of the Working Group is to assist in gathering relevant and
pertinent information on the topic of retail marijuana sales and to create a set of policy options
for the Town Council’s consideration. The Working Group has no decision making authority in
the final outcome on this issue. I am writing to ask if you, or a member of your organization,
would be interested in participating as a Working Group member.
The Working Group is scheduled to meet from 12 noon to 1:30 pm, Wednesday, May 14th, May
28th and June 11th in the Grand View within the Lionshead Welcome Center, located at the top
of the Lionshead parking structure. Lunches will be provided. Your participation at each of the
meetings is crucial to the success of this effort.
Again, the Town Council needs your help in defining a policy regarding the operation of retail
marijuana establishments in Vail. The discussion is set to take place over the next several
months with the goal of having an adopted policy established by no later than July 31, 2014.
I hope you will seriously consider participating and look forward to hearing back from you soon.
5/6/2014
Town of Vail Page 2
You can reach me most easily by telephone at 970-479-2145 or by email at
gruther@vailgov.com
Sincerely,
George Ruther, AICP
Director of Community Development
Town of Vail
5/6/2014
Town of Vail Page 3
List of Organizations and Invitees:
Vail Valley Partnership Chris Romer, CEO
Vail Valley Medical Center Doris Kirschner, CEO
Vail Police Department Dwight Henninger, Police Chief
Eagle County Sheriff’s Office Joe Hoy, Sheriff
Vail Resorts Management Company Kristin Williams, Director of Mountain
Public Affairs
Eagle County School District Jason Glass, Superintendent
Vail Chamber & Business Association Allison Wadey, Chair
Vail Valley Young Professionals Travis Coggins
Vail Economic Advisory Council Matt Morgan, Council Member
Vail Homeowners Association Jim Lamont, Administrator
Vail Board of Realtors Mike Budd, President
Commission on Special Events Barry Davis, Chair
Vail Local Marketing District Advisory Council Mia Vlaar, Vice-Chair
Lionshead Merchants Association Sarah Franke, Chair
Vail Local Licensing Authority (Liquor Board) Ted Steers, Chair
Cannabis Business Alliance Meg Collins, Executive Director
5/6/2014
TO: Vail Town Council
FROM: Community Development Department
DATE: May 6, 2014
SUBJECT: Community Wide Recycling Education and Outreach Campaign
I. SUMMARY
On March 18, 2014, the Vail Town Council approved Ordinance No. 6, Series 2014
enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”. Along with the
approval Council directed staff to move forward with releasing a Request for
Qualifications (RFQ) for a professional firm to assist the town with a strategic marketing,
education and outreach campaign. The RFQ was released on March 24th and proposals
accepted through April 14th. Ten firms submitted responses and four were selected for
interviews. The RFQ may be downloaded:
http://www.vailgov.com/docs/news_releases/Commuity_Wide_Recyclng_REQUEST_F
OR_QUALIFICATIONS_031214_2.pdf
II. RESPONSE OVERVIEW
The following firms submitted responses and met the requirements outlined in the RFQ.
- Walking Mountains Science Center and Allegory Studios
- Hellman
- Gyro
- Vermilion
- Vicom
- Vail Honeywagon
- Vision Graphics and Eagle XM
- Volume PR
- Ghost
- Hill-Aveium
RFQ Review Team
Kristen Bertuglia, environmental sustainability coordinator
Suzanne Silverthorn, public communications officer
Kelli McDonald, economic development manager
Brian Rodine, Vail Resorts environmental manager (former marketing manager)
Firms were reviewed against their proven ability to meet the following selection criteria:
5/6/2014
Town of Vail Page 2
o Manage expenses to approved budgets, demonstrate accountability and meet
deadlines
o Establish positive working relationships with stakeholders
o Be resourceful, flexible, dedicated and results-oriented
o Bring creative solutions to the project and to problem solving
o Communicate a positive message to a diverse audience with varying interests
Walking Mountains Science Center and Allegory Studios, Hellman, Gyro, and Vermilion
were selected and interviewed on April 24th and April 25th. The review team ultimately
selected Vermilion, however found value in requesting Walking Mountains Science
Center to serve as a partner and consultant during the focus group and implementation
phase of the program. Vermilion was selected based on their extensive experience in
working on environmental outreach programs, strong references and cost effectiveness
combined with a creative team and in-house capabilities. Previous and current clients
include Whole Foods Market, the City of Boulder, Door to Door Organics, NREL and the
Colorado Department of Public Health and Environment. Walking Mountains Science
Center’s Sustainability and Stewardship arm will be crucial in providing the local focus,
on-the-ground relationship building and recycling education in the community.
III. Budget
The Town released an RFQ, rather than a Request for Proposals (RFP) because firms
were not expected to have pre-determined an appropriate campaign strategy without
having done the research and preliminary steps necessary to determine the best, most
cost effective approach for the community. Therefore, the campaign process will be a
phased approach with phases 1 and 2 including the “launch” phase to kick off from May
through July, 2014. Phases 1 and 2 costs are within the 2014 Environmental
Sustainability budget.
Phase 3 will include the development of actual assets and on-the-ground and electronic
outreach with a focus on touch-points in the community and special events. Note that
5/6/2014
Town of Vail Page 3
the wide range in anticipated costs ($60,000-$100,000) is due to the possible inclusion
of a mobile App or other extensive software platform development yet to be determined
and may not be necessary. Phase 3 is not within the 2014 budget.
IV. NEXT STEPS AND RECOMMEDATION
Staff will begin working on Phase 1 and 2 with Vermilion immediately, and develop a
more defined Phase 3 in the upcoming months. Staff recommends the Vail Town
Council appropriate additional dollars not to exceed $50,000 for Phase 3 of the project,
which would include a contract with Walking Mountains Science Center for on-the-
ground implementation and stakeholder partnerships.
PHASE 3: Full Roll-Out
5/6/2014
To: Vail Town Council
From: Department of Public Works
Date: May 6, 2014
Subject: Installation of Bike Facility Pavement Markings – “Sharrows”
I. INTRODUCTION
As Vail continues to improve its bicycle facilities and its status as a Bicycle Friendly
Community, several sections of the Gore Valley Trail stand out as being in need of safety
improvements. West Meadow Drive, Vail Road and Vail Valley Drive are all considered
“on-road” sections of the core trail. They are heavily traveled by bicycles and motor
vehicles and in some areas, by pedestrians. On busy summer days, this mix creates
safety concerns.
In lieu of widening these areas to create bike lanes or
widened shoulders, staff is recommending the installation of
a bike facility symbol known as a Shared-Lane Marking or,
more simply, a “Sharrow”.
Sharrows have become increasingly popular in the past few
years as a way to alert motorists to the potential presence of
cyclists. They are recognized by the Manual of Uniform
Traffic Control Devices (MUTCD) which is the standard for
signage and pavement markings. According to the MUTCD,
sharrows also encourage safe passing of cyclists by
motorists and reduce the incidence of wrong-way bicycling.
II. THE PROJECT
Staff is recommending sharrows for these areas near the core due to their popularity and
mixed, high usage during the summer. Painted sharrows are inexpensive to install ($45
each plus traffic control) and easily removed if necessary. At this time, staff is proposing
approximately 50 strategically placed sharrows (25 each direction) along a 2¼ mile
section of the Gore Valley Trail (see attached map). The total cost of the project is
approximately $5,000 funded from the Recreation Path Maintenance budget. If
successful, the placement of sharrows can be increased as needed or desired.
With agreement from Council, the sharrows will be installed this spring, prior to the busy
2014 summer season.
5/6/2014
Town of Vail Page 2
Example of a sharrow on a residential street
Recommended Locations
Vail Valley Drive – west end Vail Valley Drive – east end
West Meadow Drive
5/6/2014
West Meadow DriveandVail Road
Vail Valley Drive
Sunburst Drive
I
!!!!
!!!!!
0 1,000 2,000Feet
P r o p o s e d P u b l i c R O W sProposed P u b l i c R O W sConsidered a s S h a r r o w R o a d sConsidered a s S h a r r o w R o a d s
This map was crea ted b y th e Town of Vail GIS Tea m. Use of this map sh ould be for ge neral p urp ose s only. The Town o f Vail do es not warran t the accuracy of the information contained herein.(whe re sh own, parcel line wo rk is app ro ximate )
Last Modified: May 1, 2014
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(a)(b)(e) - to discuss
the purchase, acquisition, lease, transfer, or sale of property interests; to receive legal advice
on specific legal questions; and to determine positions, develop a strategy and instruct
negotiators, Regarding: negotiations regarding Timber Ridge redevelopment and acquisition of
employee housing; 2) C.R.S. §24-6-402(4)(b) - to receive legal advice on specific legal
questions; Regarding: online travel company litigation.
PRESENTER(S): Matt Mire
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: 2014 Burton US Open Snowboarding Championships Presentation
PRESENTER(S): Maria McNulty and Nick Sargent, Burton Snowboards
ACTION REQUESTED OF COUNCIL: Council is being asked to listen to the presentation
BACKGROUND: The Vail Town Council allocated $400,000 toward the funding of the Burton
US Open Snowboarding Championships held March 3 – 8, 2014. Burton Snowboards
representatives are giving a recap on the event overview, budget details, impacts, attendance
numbers and demographics, marketing efforts, community activation, sustainability efforts and
feedback from competitors and organizers. Complete information is in the attached
presentation.
ATTACHMENTS:
2014 Burton US Open Snowboarding Championships Presentation
5/6/2014
To: Vail Town Council
From: Maria McNulty and Nick Sargent, Burton Snowboards
Date: May 6, 2014
Subject: 2014 Burton US Open Snowboarding Championships Presentation
I. BACKGROUND
The Vail Town Council allocated $400,000 toward the funding of the Burton US Open
Snowboarding Championships held March 3 - 8, 2014.
II. OVERVIEW
Burton Snowboards representatives are giving a recap on the event overview, budget
details, impacts, attendance numbers and demographics, marketing efforts, community
activation, sustainability efforts and feedback from competitors and organizers.
Complete information is in the attached presentation.
III. ACTION REQUESTED OF COUNCIL
Council is being asked to listen to the presentation.
IV. ATTACHMENTS
2014 Burton US Open Snowboarding Championships Presentation
5/6/2014
Event Recap: 2014 Burton US Open
Snowboarding Championships presented by MINI
5/6/2014
Burton US Open Snowboarding Championships:
Monday, Mar 3 – Saturday, Mar 8, 2014
Nick Sargent, Burton Snowboards
Office: 802.660.3285
Mobile: 303.588.5807
nicksa@burton.com
2
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Event Overview
The
2014
USO
went
down
in
the
books
as
the
best
one
in
the
history
of
the
event.
The
32nd
annual
USO
saw
96
of
the
world’s
greatest
snowboarders,
including
Olympic
gold
medalists
Jamie
Anderson
(USA)
and
Kaitlyn
Farrington
(USA),
silver
medalist
Stale
Sandbech
(NOR)
and
bronze
medalists
Mark
McMorris
(CAN),
Taku
Hiraoka
(JPN)
and
Kelly
Clark
(USA).
In
all
there
were
54
USO
compeZtors
that
were
also
in
Sochi.
In
addiZon
top
riders
such
as
Torstein
Horgmo,
Chas
Guldemond,
Taylor
Gold,
Arielle
Gold
and
Spencer
O’Brien
took
part
in
the
4
days
of
compeZZon
and
the
week
long
fesZviZes.
This
year,
built
on
the
momentum
and
success
of
the
2013
event.
A
week’s
worth
of
acZviZes
were
offered
to
the
riders,
media,
locals
and
spectators
alike,
showcasing
how
Burton
and
Vail
are
best
in
class….all
that
Vail
and
Burton
can
offer:
top
notch
riding,
world
class
venues,
nightlife,
après
acZviZes,
sponsor
interacZons,
best
in
class
free
riding,
kids
and
family
acZviZes,
top
musical
acts
and
more.
New
this
year
was
the
Olympic
Welcome
on
Wednesday.
Designed
to
get
people
into
town
earlier
in
the
week
and
to
celebrate
the
riders
that
competed
in
Sochi.
3
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Vail Brand Compatibility
4
Standard
of
excellence
met
by:
• For
the
second
year
in
a
row,
the
greatest
snowboard
event
in
the
world
was
hosted
by
the
premiere
mountain
resort
community
in
the
world.
Building
on
the
momentum
and
excitement
of
2013,
the
2014
event
saw
event
greater
adendance,
quality
of
experience
and
economic
impact
further
demonstraZng
the
power
of
marrying
two
premium
brands.
• The
2014
Burton
US
Open
featured
the
World's
best
female
and
male
snowboarders
including
54
athletes
that
had
competed
in
the
Olympics
and
six
2014
Winter
Olympic
medalists.
• The
event
producZon
level
was
further
elevated
in
2014.
On
hill
venues
were
enhanced,
new
off
hill
acZviZes
were
added
and
exisZng
acZviZes
were
improved
all
creaZng
a
best
in
class
experience
for
the
athletes
and
the
spectators.
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Event Strengths & Weaknesses
5
• Exceeded
expectaZons:
• The
2014
Burton
US
Open
conZnues
to
met
and
exceeded
all
expectaZons
set
by
Burton
and
its
supporZng
partners.
World
class
compeZZon
combined
with
top
notch
off
hill
acZviZes
and
fesZviZes
created,
all
hosted
in
a
premiere
resort
locaZon
yielded
the
“best
ever”
in
the
history
of
the
USO.
“It
was
so
great
to
be
able
to
make
the
US
Open
this
year
at
Vail
aier
a
whirlwind
Post-‐Olympics
tour.
The
town
does
such
a
great
job,
and
I
was
so
excited
to
get
back
on
snow
with
such
a
great
group
of
riders.
I’m
looking
forward
to
next
year
as
I
think
it
is
an
awesome
way
to
end
my
compeZZon
season!”
Kaitlyn
Farrington,
Gold
Medalist
in
Halfpipe,
2014
Olympic
Winter
Games.
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Event Strengths & Weaknesses
6
• Event
Highlights:
• The
USO
saw
96
of
the
best
riders
in
the
world,
including
54
Sochi
Olympians
and
6
medalists
compeZng
for
4
days
on
world
class
halfpipe
and
slopestyle
venues.
• The
USO
featured
enhanced
in
town
acZviZes
for
all
ages
that
enhanced
the
spectator
and
town
visitor
experience
including:
Olympic
CelebraZon,
Après
All
Day
Lounge,
Riglet
park,
USO
entertainment
hubs,
live
DJs
and
concerts
and
more.
• Over
49,000
projected
spectators
came
out
to
adend
the
USO
Wednesday
–
Saturday.
• The
USO
once
again
helped
have
a
posiZve
impact
on
local
revenues:
March
tax
revenues
up
3.5%
from
2013
and
parking
revenues
up
9%
from
2013
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Event Strengths & Weaknesses
7
• During
the
USO
week,
Vail
Mountain
saw
a
significant
increase
in
skier
visit
over
the
same
week
in
2013
and
2012.
They
also
saw
a
significant
increase
in
the
number
of
snowboarders
on
the
mountain
during
the
event
week
than
in
the
previous
year.
• The
USO
packed
the
town
with
96%
lodging
occupancy
for
the
valley
• 2014
saw
a
conZnuaZon
of
the
collaboraZon
with
local
businesses
started
in
2013
in
which
people
were
encouraged
to
visit
Vail
businesses.
• The
USO
conZnues
to
adract
media
with
over
192
media
and
photo
credenZals
were
distributed
onsite,
represenZng
91
media
outlets
and
resulted
in
1200+
stories,
up
66%
from
2013.
• The
2014
USO
was
Burton’s
most
socially
engaged
event
to
date
with
over
15,000
tags
across
46
countries.
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Event Strengths & Weaknesses
8
• The
USO
conZnues
to
be
provide
a
successful
global
TV
and
webcast
plasorm
for
the
event
and
its
partners:
Over
1,000
hours
covering
more
than
185
broadcast
territories
and
with
a
potenZal
reach
of
all
programming
to
more
than
9,000,000,000
house
holds.
• In
2014,
the
USO
established
a
partnership
with
the
new
network
FS2
which
included
live
coverage
of
the
men’s
and
women’s
HP
and
SS
finals
and
yielded
over
900,000
viewers.
• The
USO
conZnued
its
efforts
on
local
and
regional
markeZng
including
print,
online,
radio,
social,
billboards
and
broadcast
• The
USO
made
efforts
to
reach
out
to
the
local
Vail
youth
to
engage
them
in
USO
acZviZes
including
Riglet
and
compeZZon
viewing.
• CreaZon
of
the
Olympic
CelebraZon
with
the
aim
to
drive
people
into
town
early
in
the
event
week.
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Event Strengths & Weaknesses
9
• Measures
that
could
be
taken
for
event
improvement:
• ConZnued
outreach
and
engagement
with
local
ski/snowboard
community.
• ConZnued
outreach
and
engagement
with
local
youth.
• ConZnue
to
develop
programs
that
support
local
businesses.
• Strive
for
greater
engagement
with
the
foreign
visitors.
• Work
on
speaking
to
early
season
visitors
with
the
intent
to
get
them
to
return
to
Vail
for
the
USO.
• ConZnue
to
strengthen
the
event
foundaZon,
rather
than
expanding
the
event
for
expansion
sake.
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Event Strengths & Weaknesses
10
• On
all
accounts,
the
2014
USO
was
the
most
successful
USO
to
date.
Building
on
the
successes
of
2013,
the
USO
saw
growth
in
the
areas
of
economic
impact,
spectators,
media
and
general
event
improvements.
• Lodging:
on
par
with
2013
and
exceeded
same
calendar
week
• TV
distribuZon:
exceeded
2013
• Media
adendance
and
coverage:
exceeded
2013
• Impact
on
revenues:
exceeded
same
calendar
week
in
2013
• Skier
Visits:
exceeded
same
calendar
week
in
2013
• Local
community
outreach:
exceeded
2013
• MarkeZng/promoZon:
exceed
2013
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Event Budget
11
• Total
event
budget:
$4
million
• CSE
funds:
$400,000
• Profit
(loss):
$0
• In-‐kind
Sponsorship:
$0
• Cash:
$3
million
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Estimated Results
12
Spectators
vs.
Impressions
Comp
Venue
Sponsor
Villages
Concert
/Dobson
Lionshead
/Riglet
Projected
Skier
Days
Total
Spectators
Total
Impressions
2014
(3/5-‐8)
8,500
26,000
14,300
100
72,000
49,850
121,805
2013
(2/28-‐3/2)
15,000
14,000
60,000
91,000
Another
banner
year
for
USO
adendance,
which
further
demonstrates
that
both
the
on
and
off
hill
adracZons
provide
a
compelling
reason
to
come
to
Vail.
This
season
the
USO
implemented
a
new
system
of
measurement,
assessing
the
number
of
actual
spectators,
rather
than
the
number
of
total
onsite
event
impressions
as
was
done
in
2013.
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Estimated Results
13
75
29
46
24
33
8
29
16
43
13
29
18
%
that
said
USO
enhanced
their
experience
%
that
said
they
came
specifically
for
USO
%
that
said
they
came
specifically
for
Men's
HP
%
that
said
they
came
specifically
for
Sat.
band
Vail
Mt
Maze
Survey
Highlights
Golden
Peak
Lionshead
Vail
Village
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14
The
USO
implemented
its
own
survey
in
2014,
interviewing
over
200
people
about
their
experience
in
Vail.
Here
are
the
highlights:
33%:
Overnight
visitor
15%:
Seasonal
resident
23%:
Full
Zme
resident
28%:
Day
Visitor
Overnight
visitors
stayed
an
average
of
4.5
nights,
the
majority
were
staying
in
Vail.
The
USO
was
rated
on
average
a
6.5
(out
of
10)
with
regard
to
how
important
the
event
was
in
factoring
their
decision
to
come
to
Vail.
Average
age
of
survey
respondent
was
27
Consumer
spending/day:
$20
-‐
$1500/day
Estimated Results
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5/7/14
Estimated Return on Investment (ROI)*
15
• TOV
TO
COMPUTE
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of
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Lodging
Once
again,
the
USO
made
a
significant
impact
on
lodging
within
the
Vail
valley,
yielding
an
8%
increase
in
capacity
and
$32
ADR
bump
from
the
same
week
in
2013.
AddiZonally,
total
rooms
booked
by
and
through
event
grew
by
491
room
nights.
16
Lodging
Tallies
Event
Week
Same
Calendar
Week
March
ADR
Room
Nights
2014
96%(Mar
3-‐8)
$496
2318
2013
97%
(Feb
25
–Mar
2)
88%
(Mar
4-‐9)
$464
1827
5/6/2014
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of
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5/7/14
Local Revenue
17
Local
Taxes
February
March
2014
$3,778,625
2013
$3,209,239
$3,690,232
It
can
be
inferred
that
the
USO
is
a
contribuZng
factor
in
the
posiZve
growth
in
local
tax
revenues
over
the
last
two
years
during
the
month
of
March.
Tax
revenues
were
up
7.7%
or
$271,544
from
budget
and
up
3.5%
or
$128,468
from
March
2013.
“The
Burton
USO
proved
again
this
year
that
it
is
a
great
addiZon
to
the
lineup
of
events
and
acZviZes
in
Vail.
USO
brings
an
energeZc,
enthusiasZc
crowd
to
Vail.
The
Sonnenalp
enjoyed
a
boost
in
business
in
both
heads
in
beds
and
in
sales
at
our
food
and
beverage
outlets.
We
look
forward
to
welcoming
Burton
USO
back
to
Vail
for
many
years
to
come!”
Patricia
McNamara
Director
of
Sales,
Sonnenalp
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Local Revenue
18
Parking
2014
Mar
7-‐9
2013
Mar
3-‐10
(same
calendar
week)
2013
Mar
1-‐3
(event
week)
Vail
Village
Cars
6,913
6,803
7,692
Vail
Village
$
$59,486.00
$58,925.00
$70,243.00
Lionshead
Cars
4,893
4,596
4,863
Lionshead
$
$49,170.00
$43,222.00
$51,445.00
Total
Revenue
$108,656.00
$102,147.00
$121,668.00
The
2014
USO
also
helped
generate
increases
in
local
parking
revenues,
up
9%
from
2013.
This
further
demonstrates
the
posiZve
impact
the
USO
had
on
this
off
peak
week.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Local Business Quotes
19
“Thank
you
for
your
partnership
on
one
more
successful
year
of
the
Burton
US
Open.
This
event
has
impacted
immensely
Larkspur’s
lunch
and
après
business,
increasing
our
revenue
by
40%
compared
to
prior
years
when
we
didn’t
have
the
compeZZon
in
Golden
Peak.
Compared
to
2013,
2014’s
revenue
was
increased
by
4%.
The
event
has
also
brought
a
vibrant
atmosphere
to
our
restaurant
and
the
early
planning
and
organizaZon
made
it
even
easier
and
enjoyable
this
year
for
both
our
staff
and
our
guests.”
Nathalia
Souza
Chinn,
Events
Director,
Larkspur
“The
Burton
US
Open
was
great
for
Bol!
Being
located
right
next
to
the
Après
All
Day
Lounge
we
were
able
to
generate
a
lot
of
business
from
the
athletes,
the
sponsors
and
fans
in
Vail
for
the
event.
The
whole
week
brought
great
energy
to
town
and
was
a
perfect
crowd
for
us
to
showcase
our
food
&
drinks,
fill
the
bowling
lanes
and
host
talented
DJs
that
we
love,
really
elevaZng
our
nightlife.
We
are
looking
forward
to
teaming
up
with
Burton
again
next
year!”
Caitlin
Pauls,
Events
Coordinator,
Bol
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Vail Mountain
20
For
the
second
year,
Vail
Mountain
felt
the
posiZve
effects
of
hosZng
the
USO.
• Even
though
the
week
of
the
USO
was
considered
“off
peak”,
Vail
saw
a
greater
number
of
cumulaZve
skier
visits
than
during
the
same
calendar
week
(“Off
Peak
3”)
in
2013
and
in
2012.
• Vail
saw
an
increase
in
the
number
of
snowboarders
during
the
USO
than
was
seen
during
the
same
week
in
2013.
• During
the
USO
week,
Vail
saw
significant
growth
with
desZnaZon
and
out
of
state
visitors
over
the
same
week
in
2013.
There
was
significant
growth
with
the
internaZonal
visitor.
In
addiZon,
instate
overnight
numbers
grew
as
well.
“We
are
thrilled
with
the
energy,
excitement
and
exposure
that
the
Burton
US
Open
brought
to
Vail
this
season.
There
was
clearly
more
focus
and
adenZon
on
the
US
Open
in
its
second
year,
and
we
felt
the
operaZon
of
the
event
was
another
big
step
up
in
year
two
and
we
can
all
make
another
big
step
up
for
year
three.
We
felt
that
the
vision
of
elevaZng
the
event
to
a
world-‐class
level
was
realized
this
year
and
that
we
now
have
a
plasorm
to
make
it
even
bigger
for
Burton
and
Vail
in
the
years
to
come.”
Chris
Jarnot,
Senior
Vice
President
and
Chief
OperaZng
Officer,
Vail
Mountain.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Marketing and Promotion
21
Similar
to
the
2013
USO,
Burton
made
significant
markeZng
efforts
to
reach
out
to
a
local,
regional,
naZonal
and
internaZonal
audience
via
print,
online,
broadcast
and
social
media.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Webcast
22
The
USO
webcast
sets
the
bar
for
the
industry
and
2014
was
no
excepZon:
fun
talent,
engaging
programming
and
great
guests
made
for
a
compelling
four
day
webcast
(22
hours)
that
was
seen
around
the
world.
Live
Webcast
Daily
Viewers
Video
Sessions
Total
Hr.
Consumed
Min.
per
Visit
2013
239,199
52,984
13.29
2014
169,588
52,327
21.98
VOD
(Mar
9-‐23)
Daily
Viewers
Video
Sessions
Total
Hr.
Consumed
Min.
per
Visit
2013
30,964
3,867
7.49
2014
25,423
1,204
4.13
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
TV
23
The
USO
produced
7
different
TV
shows
including
4
live
finals
and
3
post
produced
highlight
shows.
New
this
year
the
women’s
HP
and
SS
finals
were
made
available
as
live
shows
around
the
world.
Such
depth
of
programming
provided
for
networks
around
the
world
to
take
programming
that
fit
with
their
audience
and
programming
tastes.
Show
Length
(min)
Live
Post
Produced
Men’s
HP
120
X
Women’s
HP
90
X
Men’s
SS
120
X
Women’s
SS
90
X
HP
Highlight
30
X
SS
Highlight
30
X
Lifestyle
30
X
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
TV
24
New
in
2014,
the
USO
forged
a
partnership
with
the
new
network
Fox
Sports
2
in
efforts
to
build
a
home
for
snowboarding
in
the
US
and
to
grow
a
partnership
in
which
the
USO
becomes
a
standout
winter
property
for
the
network.
AddiZonally,
the
USO
programming
was
distributed
around
the
world
via
IMG
Media
and
live
locally
in
the
Vail
valley
on
TV8.
DomesWc
TV
Total
Programs
Total
Viewers
2014
(FS2
+
FSN)
7
original
+
reairs
957,000
2013
(NBCSN)
Men’s
HP
93,000
2013
(Universal)
7
original
+
reairs
770,000
Note:
The
TV
graphics
from
2013
USO
programs
were
nominated
for
an
Emmy.
InternaWonal
TV
Total
Hours
Total
Territories
PotenWal
Viewers
(including
Reairs)
2014
1000+
185
9,030,088,441
2013
1000+
175
3,457,703,515
Town
of
Vail
|
CSE
|
6/7/14
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
TV
25
Programming
Key
Takers/NaWons
Live
US,
RUS,
SWE,
POR,
POL,
NZL,
ITL,
ISR,
GER,
FRA
Post
AUT,
AUS,
SUI,
BRA,
CHN,
GER,
JPN,
NZL,
POR,
SKO,
SWE,
USA
Key
distribuZon
territories:
The
USO
programming
featured
Vail/Town
of
Vail
in
all
of
the
6
programs
both
verbally
and
visually.
Aside
from
5
commercials
and
3
billboards
that
ran
in
USO
programming
(and
the
re-‐airs),
a
:15
second
piece
on
TOV
was
created
as
part
of
the
introducZon
for
the
USO
lifestyle
show
that
aired
globally.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
National Marketing
26
PRINT
–
NATIONAL
(THROUGH
BURTON)
Transworld
Snowboarding
• 2
USO
single
pages
–
Feb
Issue
• Total
circulaZon:
120,558
• Total
readership:
753,487
• Ad
Value:
$50,316
Snowboarder
Mag
• 2
USO
single
pages
–
March
Issue
• Total
circulaZon:
70,000
• Total
readership:
490,000
• Ad
Value:
$10,000
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Regional Marketing
27
• Colorado
Daily
-‐
February
14,
21
and
28
• Rocky
Mountain
Collegian
-‐
February
20
and
27
• Boulder
Daily
Camera
-‐
February
16
and
23,
March
2
• Westword
-‐
February
20,
27;
westword.com
FREE
added-‐value
• Vail
Daily
-‐
December
14
(Half)
and
28
(Half);
January
18
(Half);
February
15
(Full),
22
(Half)
and
28
(Weekly);
March
1(Half),
4
(Half),
5
(Full),
6
(Full),
7
(Full)
and
8
(Full)
• Idaho
Springs
Billboard
-‐
February
9-‐March
9
• TIGA
Buses
-‐
18
buses,
November
through
April
• Open
Snow
-‐
2
to
3
e-‐newsleder
inclusions
• Denver
Digital
Signage
–
Colorado
ConvenZon
Center,
1/29
–
2/5
(SIA
1/30
–
2/2)
• TV8
-‐
January
1-‐March
8,
:30
spots
• Comcast
-‐
February-‐March,
:30
spots
TOTAL:
$70,823.76
(up
from
$40,240
in
2013)
Town
of
Vail
|
CSE
|
6/7/14
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Radio
28
RADIO:
KZYR
THE
ZEPHYR
• 12/20/13
US
Open
Band
Release
30
hours
of
“tease”
material
prior
to
release,
90
(:15)
promos,
social
media
menZons,
webpage
feature
leading
up
to
release,
60
(:60)
ads
for
release
followed
by
song
montage
of
arZsts
• 2/7/14-‐3/5/14
-‐
200
(:60)
spots
• 2/7/14-‐3/5/14
-‐
Backpack
and
sponsor
giveaways
• 3/3/14-‐3/8/14
-‐
US
Open
Updates
(:60-‐:90)
spots
minimum
of
6
Zmes
per
day
with
added
info
on
website
and
social
media
to
include
results,
daily
schedules,
and
other
important
info.
AMT
(Always
Mountain
Time
Radio)
• 2/13/14-‐3/5/14
-‐
Backpack
and
sponsor
giveaways
• 2/13/14-‐3/5/14
–
288
(:60)
spots,
91
(:15)
Bonus
Live
Reads
Town
of
Vail
|
CSE
|
6/7/14
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Digital
29
(Vail):
• Google
retargeZng
• Display
• CRM
Emails
• Vail.com
homepage
dedicaZon
• Social
(FB,
Twider,
Blog,
Instagram,
YouTube)
• TOTAL:
$10,000
(Burton):
• US
Open
Event
SecZon:
• Total
Page
Views-‐
434,813
• US
Open
Homepage
takeover
on
burton.com
2/19-‐3/6:
•
Total
Page
Views-‐207,870
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Grass Roots Marketing
30
GRASSROOTS
MARKETING
• MenZons
on
VailGov
Twider
• Event
info
on
Vailgov.com,
Vaileventparking.com,
"What's
Happening
in
Vail"
Posters,
"This
Week
in
Vail"
Town
of
Vail
weekly
news
leder,
This
Week
in
Vail
website
• Info
to
other
event
websites
and
groups
for
Colorado
and
Denver
such
as;
Vail
Resorts,
Vail
Daily,
Vail
Valley
Partnership,
Zvents.com,
Evensul.com,
Lion
Square
Lodge
Website,
Colorado
Info,
5280
Denver's
Magazine,
Denver.org/Denver
365,
and
ColoradoEventToday.com
• InformaZon
distributed
to
Vail
Info
Centers
and
community
hosts
• Concierges
-‐
90
hotels
between
Vail,
Beaver
Creek,
and
Avon
with
rack
cards
and
then
again
with
event
guides.
• InvitaZons
to
the
database
for
the
Concierge
Night
at
the
Flagship
Burton
Store
to
mailing
list
of
nearly
400
concierges.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Grass Roots Marketing
31
• Full
street
team
was
to
distribute
event
flyers/posters
within
the
Vail
Valley
and
surrounding
mountain
towns:
780
locaZons
throughout
the
Vail
Valley,
Breckenridge,
Frisco,
Silverthorne,
Dillon,
Denver,
Boulder,
Fort
Collins,
Glenwood
Springs,
Aspen,
and
Steamboat
Springs.
• Community
Outreach
and
branding
within
area
accounts:
BUSO
Branded
“Table
tents”
were
distributed
to
restaurants
including
Garfinkel’s,
The
Red
Lion,
Larkspur,
Tavern
on
the
Square,
AlZtude,
Big
Bear
Bistro,
Blue
Moose
Pizza,
Bully
Ranch
Restaurant,
Chicago
Pizza,
Cinebistro,
El
Sabor,
La
Tour,
Loaded
Joe’s,
Local
Joe’s,
The
Fitz,
Los
Amigos,
Mountain
Cupcakes,
Pazzo’s,
Samana,
Shakedown,
Vail
Chophouse,
Vail
Underground,
Vendeda’s
Italian
Restaurant,
Westside
Café,
Yellowbelly,
and
YeZ’s
Grind.
This
was
part
of
the
“Après
All
Day
Program”,
but
info
on
the
tent’s
was
general
event
info
which
helped
to
bring
the
community
in
as
part
of
the
event.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Grass Roots Marketing
32
• Met
with
50-‐75
community
hosts
of
the
Vail
Info
Center
to
fill
them
in
on
the
Open
and
get
them
prepared
for
quesZons
from
the
public.
• AddiZonal
groups
were
informed
about
the
event
so
they
could
in
turn
inform
their
employees
(bus
drivers,
code
enforcement,
parking
adendees,
etc.)
• USO
event
collateral
quanZZes
below:
• Event
Posters
-‐
2,100
• Event
Flyers
-‐
4,500
• Event
Guide
-‐
15,000
• Rack
Card
-‐
4,500
• Concert
Poster
-‐
850
• Concert
Flyer
-‐
3,000
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
With
social
media
becoming
so
commonplace
in
our
everyday
lives,
it’s
no
surprise
that
the
32nd
annual
US
Open
proved
to
be
Burton’s
most
socially
engaged
event
to
date.
To
maximize
engagement,
the
hashtag
“#BurtonUSOpen”
was
once
again
uZlized
to
allow
the
audience,
both
on
site
and
off,
to
share
their
favorite
US
Open
moments,
images,
and
comments.
33
USO
Posts
#BurtonUSOpen
tags
Countries
parWcipated
Total
posts
on
FB,
Twider,
Instagram
2014
15,000
46
292
2013
3,500
NA
150
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
34
BURTON
METRICS
Social
Media
Impressions
Total Reach
Potential
Impressions Minutes
Watched
Burton
Facebook
2,232,576
8,904,350
-‐
Burton
Twider
6,606,625
23,573,101
-‐
Burton
Instagram
12,545,000
61,837,384
-‐
Burton
YouTube
113,834
113,834
162,038
#BurtonUSOpen
8,725,377
35,449,523
-‐
Keyword
"Burton
US
Open"
3,920,127
9,771,598
-‐
Total:
34,324,490
140,161,732
3,373,898
Social
Media
Overview
Facebook
Posts
95
Tweets
141
#BurtonUSOpen
menZons
16,236
Instagram
Photos
43
You
Tube
Videos
13
Real-‐Time
Webcast
Videos
12
Countries
46
Total
Posts
292
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
35
BURTON
METRICS
Social
Engagement
Likes
/
Favorites
Comments
/
Replies
Shares
/
Retweets
Clicks
Facebook
46,474
632
1,175
448,400
Instagram
672,404
2,899
0
2,142
Twider
10,022
251
3,511
6,152
YouTube
1,329
112
108
113,834
Total:
730,229
3,894
4,794
570,528
Total
Social
Engagement:
1,309,445
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
36
Town
of
Vail
|
CSE
|
6/7/14
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
37
Town
of
Vail
|
CSE
|
6/7/14
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
38
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
As
in
2013,
Burton
developed
a
successful
social
plan
specifically
for
TOV
across
Facebook,
Twider,
YouTube,
and
Instagram.
This
plan
resulted
in:
Highlights
included
interacZons
with
the
Vail
Veterans
program,
Jake
riding
with
a
Make-‐A-‐Wish
program
parZcipant,
on
locaZon
video
content,
things
to
do
in
TOV,
free
concert
and
event
informaZon,
as
well
as
compeZZon
updates
and
results.
39
TOV
Overview
TOV
Posts
Impressions
Likes
Comments
Shares
Clicks
2014
77
30,940,443
264,281
1,609
881
226,582
2013
27
3,137,544
77,083
8,813
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
TOV
Social
Results
for
Facebook
&
Twider:
40
TOV
Posts
2014
Facebook
2013
Facebook
2014
Twider
2013
Twider
Posts
35
15
16
5
Impressions
3,280,550
1,962,616
384,460
Likes/Favorite
17,705
34,465
853
24
Comments/Replies
231
8,475
28
5
Shares/Retweet
516
6,574
270
31
Clicks/Min
watched
139,697
NA
698
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Social Media
TOV
Social
Results
for
Instagram
and
YouTube
41
TOV
Posts
2014
Instagram
2013
Instagram
2014
YouTube
2013
YouTube
Posts
17
7
9
NA
Impressions
790,468
NA
Likes/Favorite
244,816
42,594
1,007
NA
Comments/Replies
1,267
333
83
NA
Shares/Retweet
95
NA
Clicks/Min
watched
847
107,924
NA
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
PR/Communications
The
USO
PR
efforts
conZnue
to
set
the
bar
for
event
coverage.
2014
saw
many
successes
in
the
PR
arena.
There
was
a
10%
increase
in
media
adendance
over
last
year.
There
was
a
66%
jump
in
print
and
online
coverage
in
2014
and
included
coverage
in
such
top
outlets
as:
AP,
ESPN,
Fox
Sports
2,
Universal
Sports,
XGames.com,
Self,
Snowboard
Colorado,
The
Denver
Post,
303
Magazine,
Vail
Valley
Magazine,
Sneak
Peak
Vail,
Transworld
Business,
Snowboarder,
Snowboard,
Transworld
Snowboarding,
Grind
TV,
Rad
Collector
and
Snowboard
Canada.
42
Print/
Web
Adending
Media
Total
Outlets
Press
Releases
Total
Stories
TOV
hits
Impressions
Ad
Value
2014
192
91
13
1200+
450
TBD
TBD
2013
173
89
10
800+
NA
190,707,355
$26,419,581
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
PR/Communications
PR
was
also
highly
successful
in
generaZng
broadcast
coverage
of
the
event
up
,
number
of
hits
was
up
32%
from
2013.
43
TV
Total
Hits
TOV
Hits
Broadcast
Impressions
Ad
Value
2014
113
35
50,696,030
$13,800,258
2013
36
NA
3,194,713
$120,749
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
PR/Communications
44
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
PR/Communications
45
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
PR/Communications
46
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
PR/Communications
47
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Community Contribution
Just
as
important
as
the
acZon
that
takes
place
on
the
hill,
are
the
acZviZes
that
take
place
off
the
hill,
across
the
town
of
Vail.
What
makes
the
USO
special
is
the
plasorm
that
Burton
creates
for
the
snowboard
lifestyle
of
which
music
and
celebraZon
play
an
important
role.
This
year,
from
Lionshead
to
Golden
Peak
there
were
acZviZes
taking
place
Wednesday
through
Saturday.
48
• Solaris
Concert
Stage
hosted
world
class
musical
talent
Big
GiganZc
on
Friday
and
Capital
CiZes
on
Saturday
to
all-‐ages
capacity
crowds.
• Solaris
Ice
Rink
was
transformed
into
the
Après
All
Day
Lounge
where
visitors
could
listen
to
a
DJ,
have
a
drink,
watch
the
live
event
feed
and
interact
with
event
partners
Wednesday
–
Saturday.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Community Contribution
49
• Eagle
Bahn/Lionshead
became
the
home
of
Riglet,
an
interacZve
snowboard
learning
zone
for
kids
6
and
under,
Wednesday
–
Saturday.
• Saturday
night,
Dobson
Ice
Arena
was
altered
into
a
late
night
club
and
hosted
infamous
DJ
Jazzy
Jeff
for
a
capacity,
21
and
over
crowd.
• From
Golden
Peak
to
Lionshead,
4
high
profile
bars
were
selected
to
serve
as
USO
entertainment
hubs
with
live
feeds
(where
possible),
USO
swag,
USO
promos
and
acZviZes
and
special
visits
from
Burton
riders,
Wednesday
–
Saturday.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Community Contribution
50
• USO
Après
All
Day:
The
Après
All
Day
Program
was
an
opportunity
available
to
any
restaurant
or
bar
within
the
town
of
Vail
to
get
involved
with
the
Burton
US
Open.
• 26
parZcipaZng
restaurants/
bars,
as
well
as
the
two
Burton
Stores
which
was
an
improvement
in
parZcipaZon
from
the
F&B
establishments
in
town
• They
offered
a
wide
variety
of
compelling
specials
which
not
only
ramped
up
excitement
for
the
BUSO
in
town
but
helped
to
drive
traffic
into
town
before,
during
and
aier
compeZZons
• This
was
adverZsed
through
the
US
Open
website,
via
the
physical
card
itself
which
was
handed
out
by
community
hosts
and
representaZves
in
the
Burton
Expo
tent,
as
well
as
in
the
newspaper
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Community Contribution
51
• Burton
US
Open
Hubs
-‐Garfinkel’s,
The
Red
Lion,
Larkspur
and
Tavern
on
the
Square
were
the
2014
hubs
(March
3-‐8,
2014)
• Burton
chose
four
different
restaurants
in
Vail
to
fully
incorporate
into
the
US
Open
as
official
bars
where
they
were
loaded
with
US
Open
branded
barware,
Burton
décor,
and
some
were
given
staff
tee’s
and
hats.
• BUSO
showed
their
love
for
the
community
and
support
for
these
hubs
but
offering
each
bar
a
supply
of
giveaways
such
as
snowboards,
backpacks,
and
other
Burton
swag
to
giveaway
however
the
restaurant
chose.
• Garfinkel’s
hired
a
DJ
for
an
extra
night
to
do
some
giveaways,
and
said
it
was
a
huge
hit.
• The
bars
were
all
very
pleased
with
the
barware
and
giveaways
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Community Contribution
52
• Chill
Fundraiser
(Wednesday,
March
5,
2014)
• For
the
second
year,
the
Chill
Fundraiser
was
hosted
at
the
Colorado
Ski
and
Snowboard
Museum.
It
was
a
wonderful
way
to
Ze
in
the
long
standing
organizaZon
of
Vail’s
museum
to
such
a
wonderful
philanthropic
group.
• The
event
was
a
huge
success,
packed
wall
to
wall
with
athletes
like
Kelly
Clark
and
Mark
McMorris
and
a
live
DJ
seng
the
night
off
right.
• VIP
Viewing
for
Red
Sandstone
Elementary
(Thursday,
March
6,
2014)
• 45
second
graders
and
10
teachers
from
Red
Sandstone
Elementary
were
invited
to
watch
the
HP
semi-‐finals
in
the
VIP
viewing
area.
• USO
Emcee,
Joanna
Magic,
got
the
group
involved
and
on
the
big
screen
at
the
top
of
the
halfpipe.
Everything
went
well
and
the
youth
and
teachers
were
excited
at
the
opportunity
and
hope
to
come
next
year.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Sustainability Efforts
53
• Recycled
all
of
our
Chloroplast
Signage
• We
are
repurposing
our
vinyl
banners
to
use
as
tote
bags/recap
book
jacket
sleeves
• There
was
recycling
venues
located
throughout
our
sponsor
villages
• Ali
Kenny
gave
a
speech
about
the
importance
of
sustainability
and
Burton’s
acZvaZon
with
the
Green
Mountain
Process,
Blue
Sign
partnership,
and
our
partnership
with
POW
hdp://
www.burton.com/default/sustainability)
• Worked
with
town
environmental
officials
to
develop
green
pracZces
and
worked
with
Vail
Honey
Wagon
to
recycle
all
event
cardboard,
plasZc
and
aluminum
• Had
event
staff
dedicated
to
collecZng
and
sorZng
trash
and
recycling
• Served
beverages
in
recyclable
or
compostable
cups
• Moved
to
majority
use
of
linens
in
lieu
of
plasZc
disposable
tablecloths
• No
vehicles
were
lei
idle
while
loading
in
and
out
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Sustainability Efforts
54
• Burton
and
Mountain
Dew
are
dedicated
to
sustainability.
This
collaboraZon
resulted
in
the
USO
Recycling
program
and
Green
Mountain
Process
Soigoods
–
backpacks
and
outerwear
fabrics
made
from
recycled
Mountain
Dew
bodles.
• Listed
below
are
aspects
of
Mountain
Dew’s
on
site
acZvaZon
that
showcased
their
green
efforts
and
sustainability
awareness
during
the
2014
US
Open:
• Compostable
Sampling
cups
• Dew/Burton
GMP
Branded
Recycling
Bins
• Green
Mountain
Process
Showcase
-‐
GMP
vending
machine
dispensing
Mountain
Dew
x
Burton
PET
tee’s
made
from
recycled
Mountain
Dew
bodles.
• Large
PCR
display
showcasing
the
process
of
recycling
Mountain
Dew
bodles
into
fabrics
used
in
Burton
tee
shirts
and
outerwear.
• Custom
PCR
Tee
Shirt
Transfer
StaZon
• Custom,
consumer
designed
graphics
printed
via
heat
transfer
onto
Mountain
Dew
x
Burton
PET
tee
shirts
made
from
recycled
Dew
bodles.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Sustainability Efforts
55
• Dew
Recycling
Bins
• 20
Mountain
Dew
branded
recycle
bins
throughout
sponsor
village
to
aid
in
green
efforts.
• All
bodles
of
Mountain
Dew
used
for
sampling
were
recycled.
• Useful
and
Relevant
Premiums
• Buffs,
wax,
wax
scrapers,
beanies,
tee
shirts.
• All
premiums
and
swag
items
are
meant
to
be
used
for
the
long
term.
No
“throw
away”
premiums
or
swag
was
produced.
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Memorable Quotes
“As
another
snowboarding
season
comes
to
a
close
with
the
US
Open,
I
can
honestly
say
that
this
has
been
one
of
my
favorites.”-‐Donna
Carpenter,
President
Burton
Snowboards
(Burton
Girls)
“[I’m]
so
psyched
to
be
in
Vail
for
the
US
Open,
great
contest,
great
people.”
–Ben
Fergueson,
CompeZtor
(TV8
Interview)
“I
love
Vail.
I’m
so
happy
it’s
here.
The
snow
is
so
good,
and
the
weather
last
year
and
this
year
have
been
opZmal.
Everyone
looks
forward
to
coming
to
Colorado
to
finish
the
season
off.”
–Hannah
Teter,
2006
Olympic
Winter
Games,
Gold
Medalist
(TV8
Interview)
56
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
Memorable Quotes
“It’s
so
fun
to
come
back
and
be
at
a
US
Open,
they
have
been
the
history
of
our
sport
with
the
compeZZve
side.
They
take
really
good
care
of
the
athletes.
The
course
is
fun,
it’s
totally
snowboarder
driven
and
it
feels
fun
to
be
here.”
–Jaime
Anderson,
2014
Olympic
Winter
Games
Gold
Medalist
“It’s
awesome
to
have
the
[US]
Open
in
Vail…to
be
in
Vail
has
just
been
amazing…”
–Kaitlyn
Farrington,
2014
Olympic
Winter
Games
Gold
Medalist
57
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
TOV Inclusions/Deliverables
58
In
exchange
for
financial
support
to
the
USO,
Burton
delivered
all
of
the
following
benefits
to
TOV:
The
right
to
Town
of
Vail
name
and/or
logo
I.D.
on
USO
4-‐color
print
ads
in
naZonal
publicaZons
including
a
Full
Page,
Transworld
Snowboarding
March
issue,
Full
page;
Snowboarder
Feb
issue
(Size
TBD);
The
right
to
Town
of
Vail
menZon
in
all
radio
adverZsing
and
promos
to
be
aired
throughout
the
Vail
Valley
on
KZYR;
The
right
to
Town
of
Vail
name
and/or
logo
I.D.
on
three-‐thousand
four
hundred
(3,400)
USO
posters
and
eight
thousand
five
hundred
(8,500)
event
flyers;
The
right
to
Town
of
Vail
name
on
the
USO
media
releases;
5/6/2014
Town
of
Vail
|
CSE
|
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TOV Inclusions/Deliverables
59
The
right
to
Town
of
Vail
name
and/or
logo
I.D.,
with
link,
on
the
landing
page
and
sponsor
page
of
the
USO
website
to
launch
in
January
2014;
The
right
to
Town
of
Vail
name
and/or
logo
I.D.
on
one-‐thousand
(1,000)
USO
t-‐shirts;
The
right
to
Town
of
Vail
name
and/or
logo
I.D.
on
three-‐thousand
(3,000)
USO
credenZals;
The
right
to
Town
of
Vail
name
and/or
logo
I.D.
on
twenty
(20)
Rider/
CompeZtor
bibs;
The
right
to
Town
of
Vail
signage
displayed
in
the
USO
compeZZon
venue
and
sponsor
village.
Burton
to
produce
no
less
than
ten(10)
3'x8'
coroplast
signs
and
TOV
to
provide
up
to
twenty
(20)
3'x8'
vinyl
banners;
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
TOV Inclusions/Deliverables
60
The
right
to
Town
of
Vail
signage
displayed
in
the
USO
compeZZon
venue
and
sponsor
village.
Burton
to
produce
no
less
than
ten(10)
3'x8'
coroplast
signs
and
TOV
to
provide
up
to
twenty
(20)
3'x8'
vinyl
banners;
The
right
to
Town
of
Vail
name
and/or
logo
I.D.
on
the
8'x8'
USO
awards
backdrop;
The
right
to
a
minimum
of
fiieen
(15)
Town
of
Vail
PA
menZons
at
the
USO
at
Golden
Peak,
Solaris
and
Lionshead;
The
right
to
two(2)
thirty
second
(:30)
spots
to
be
aired
during
the
live
60
minute
or
120
minute
USO
programs
to
be
aired
on
Fox
Sports
2;
The
right
to
integrated
TOV
onsite
signage
visually
into
the
webcast
and
television
programming
globally;
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
TOV Inclusions/Deliverables
61
The
right
to
twenty-‐five
(25)
pairs
of
USO
VIP
credenZals
(50
total
credenZals);
The
right
to
ten(10)
thirty
second
(:30)
spots
to
be
aired
on
the
Big
Screens
during
the
USO;
The
right
to
place
a
printed
collateral
piece
in
one
thousand
one
hundred
(1100)
USO
gii
bags;
The
right
to
receive
twenty-‐five
(25)
USO
gii
bags;
The
right
to
the
inclusion
of
a
:10
second
Town
of
Vail
vignede
in
one
or
more
USO
television
programs,
Burton
to
produce;
The
right
to
quality
talent
for
the
Solaris
USO
concerts;
The
right
to
visibility
via
Burton's
global
television
distribuZon;
5/6/2014
Town
of
Vail
|
CSE
|
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TOV Inclusions/Deliverables
62
The
right
to
an
increased
paid
USO
markeZng/social
media
push
and
presence
into
key
domesZc
and
internaZonal
Town
of
Vail
markets;
The
right
to
a
Town
of
Vail
merchant
outreach
and
support
program
surrounding
the
USO
(expansion
of
the
Après
All
Day
program
of
2013);
The
right
to
the
expansion
of
the
Riglet
program
to
Lionshead;
The
right
to
the
placement
of
a
fourth
and
addiZonal
Big
Screen
at
Gore
Creek
Avenue
as
a
secondary
music
venue;
The
right
to
an
increased
four
(4)
day
event
vs.
a
three(3)
day
event
at
the
Town
of
Vail
Solaris
venue
(Après
All
Day
Lounge);
5/6/2014
Town
of
Vail
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TOV Inclusions/Deliverables
63
The
right
to
a
USO
Town
of
Vail
school
outreach
program
which
will
be
exclusive
to
Vail
schools
including
Red
Sandstone
and
VMS;
and
The
right
to
a
USO
Town
of
Vail
school
outreach
program
which
will
be
exclusive
to
Vail
schools
including
Red
Sandstone
and
VMS;
and
5/6/2014
Town
of
Vail
|
CSE
|
5/7/14
THANK
YOU!
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Folder: USO 2014
64
Town
of
Vail
|
CSE
|
6/7/14
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: Adjournment (ESTIMATED 4:15 p.m.) NOTE: UPCOMING MEETING START
TIMES BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT TO
CHANGE) -------------------- THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK
SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, May 20, 2014
IN THE VAIL TOWN COUNCIL CHAMBERS
FUTURE AGENDA ITEMS: Ongoing agenda items TBD: DRB/PEC updates - Warren - WS -
15 min.; Information Updates Attachments: WS - 15 min.; Executive Session items: 30 min.;
Consent Agenda: 5 min.; Town Manager Report: 5 min.
FUTURE AGENDA ITEMS:
Colorado Municipal League Update - WS - 5/20
Booth Creek Park Plans Update - WS - 5/20
Castle Crown request for additional nodes - ES - 5/20
VLMDAC Meeting: 2014 Summer Creative Presentation WS - 5/20
VLMDAC Meeting: 2nd Supplemental WS - 5/20
CDOT and CSP Vail Pass Review - 5/20
Discussion of SWOT Results - WS - 6/3
Interview and Selection of new LLA members - WS & ES - 6/3
Half Day Budget Retreat - (morning) WS - 6/17
Discussion with Eagle County Commissioners - WS - 6/17
Community Survey Results - 30 min. - ES - 6/17
Half Day Retreat Competitiveness Plan - WS - 7/15
Finalize Budget Parameters - WS - 7/15
Quarterly Report on Capital Projects & Programs - (Info Update) WS - 7/15
Half Day Retreat Define Balanced Community - WS - 8/5
Discussion of Major Revenue Projections - WS - 8/5
Discussion on Economic Diversity w/ Stakeholders - WS - 8/19
Discussion of Parking & Transportation - WS - 9/2
VVMC Master Plan Discussion - WS - 9/16
Discussion of Five Year Capital & RETT Plans - WS - 9/16
Half Day Retreat w/ VLHA - WS - 10/7
Discussion on Town Manager's Budget (Final Draft) - WS - 10/7
Discussion on Adoption of Strategic Competitiveness Plan - WS - 10/21
Quarterly Status Report on Capital Projects & Programs (Info Update) - WS - 10/21
First Reading of Ordinance Budget Adoption - ES - 10/21
Discussion on Aspen Report & Follow up - WS - 11/4
Second Reading of Ordinance Budget Adoption - ES - 11/4
Discussion on Technology - WS - 11/4
Investment Policy Update ES - TBD
I-70 Vail Underpass Traffic Analysis Update - ES - TBD - Tom
Clean Up Title 12 Ordinance - TBD
NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff - TBD
Plastic bags - TBD
Village Information Center - Greg - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD 5/6/2014
Vail Valley Medical Center Master Plan Update - 60 min - ES - George - TBD
2015 WAC construction restrictions discussion - 30 min - WS- George - TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
2015 Town-wide fulfillment - TBD
VLMD Term limits - TBD
Marijuana policy discussion - WS - Matt - TBD
Walking Mountains zero watse program presentation - TBD
5/6/2014
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 6, 2014
ITEM/TOPIC: Adjournment (ESTIMATED 4:15 p.m.) NOTE: UPCOMING MEETING START
TIMES BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT TO
CHANGE) -------------------- THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK
SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, May 20, 2014
IN THE VAIL TOWN COUNCIL CHAMBERS
FUTURE AGENDA ITEMS: Ongoing agenda items TBD: DRB/PEC updates - Warren - WS -
15 min.; Information Updates Attachments: WS - 15 min.; Executive Session items: 30 min.;
Consent Agenda: 5 min.; Town Manager Report: 5 min.
FUTURE AGENDA ITEMS:
Colorado Municipal League Update - WS - 5/20
Booth Creek Park Plans Update - WS - 5/20
Castle Crown request for additional nodes - ES - 5/20
VLMDAC Meeting: 2014 Summer Creative Presentation WS - 5/20
VLMDAC Meeting: 2nd Supplemental WS - 5/20
CDOT and CSP Vail Pass Review - 5/20
Discussion of SWOT Results - WS - 6/3
Interview and Selection of new LLA members - WS & ES - 6/3
Half Day Budget Retreat - (morning) WS - 6/17
Discussion with Eagle County Commissioners - WS - 6/17
Community Survey Results - 30 min. - ES - 6/17
Half Day Retreat Competitiveness Plan - WS - 7/15
Finalize Budget Parameters - WS - 7/15
Quarterly Report on Capital Projects & Programs - (Info Update) WS - 7/15
Half Day Retreat Define Balanced Community - WS - 8/5
Discussion of Major Revenue Projections - WS - 8/5
Discussion on Economic Diversity w/ Stakeholders - WS - 8/19
Discussion of Parking & Transportation - WS - 9/2
VVMC Master Plan Discussion - WS - 9/16
Discussion of Five Year Capital & RETT Plans - WS - 9/16
Half Day Retreat w/ VLHA - WS - 10/7
Discussion on Town Manager's Budget (Final Draft) - WS - 10/7
Discussion on Adoption of Strategic Competitiveness Plan - WS - 10/21
Quarterly Status Report on Capital Projects & Programs (Info Update) - WS - 10/21
First Reading of Ordinance Budget Adoption - ES - 10/21
Discussion on Aspen Report & Follow up - WS - 11/4
Second Reading of Ordinance Budget Adoption - ES - 11/4
Discussion on Technology - WS - 11/4
Investment Policy Update ES - TBD
I-70 Vail Underpass Traffic Analysis Update - ES - TBD - Tom
Clean Up Title 12 Ordinance - TBD
NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff - TBD
Plastic bags - TBD
Village Information Center - Greg - TBD
Fee Schedule changes - George - TBD
Neighborhood Speed Control - TBD - Greg/Dwight
Housing Strategic Plan - George - TBD
Beaver policy update - Kristen - WS - TBD 5/6/2014
Vail Valley Medical Center Master Plan Update - 60 min - ES - George - TBD
2015 WAC construction restrictions discussion - 30 min - WS- George - TBD
Sister City discussion - TBD
Discussion of future of RSES - TBD
Streaming PEC & DRB - TBD
2015 Expectations/Legacy Piece - TBD
2015 Town-wide fulfillment - TBD
VLMD Term limits - TBD
Marijuana policy discussion - WS - Matt - TBD
Walking Mountains zero watse program presentation - TBD
5/6/2014