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HomeMy WebLinkAbout2014-05-06 Agenda and Support Documentation Town Council Work SessionVAIL TOWN COUNCIL WORK SESSION AGENDA VAIL TOWN COUNCIL CHAMBERS 75 S. Frontage Road W. Vail, CO 81657 1:30 P.M., MAY 6, 2014 NOTE: Times of items are approximate, subject to change, and cannot be relied upon to determine at what time Council will consider an item. Public comments on work session item may be solicited by the Town Council. 1. ITEM/TOPIC: Site Visit for Special Development District No. 6 (Vail Village Inn) (45 min.) PRESENTER(S): Warren Campbell 2. ITEM/TOPIC: DRB/PEC Update (10 min. ) PRESENTER(S): Warren Campbell 3. ITEM/TOPIC: Town of Vail Recycling Rebate and Incentive Program (15 min) PRESENTER(S): George Ruther ACTION REQUESTED OF COUNCIL: Staff requests the Vail Town Council provide input on the recommended rebate program options. BACKGROUND: On March 18, 2014 the Vail Town Council approved Ordinance No. 6, Series 2014 enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”. Along with the approval Council directed staff to develop a rebate and incentive program to accompany the new regulations to ease the transition for residents and businesses by alleviating a portion of the financial burden associated with new wildlife resistant containers and additional hauling costs. STAFF RECOMMENDATION: Staff recommends the the Vail Town Council instruct staff to move forward with Wildlife Resistant Container Rebate program Option 1, and the Commercial Customer Rebate program, with the understanding that the line items are not budgeted in 2014 and will require a supplemental should the Vail Town Council approve adoption. 4. ITEM/TOPIC: Information Update: 1) Quarterly Report on Capital Projects & Programs: Focus Area III 2) Vail Business Review February 2014 3) May 2014 Revenue Highlights 4) February 2014 Sales Tax 5) Recreational Marijuana Working Group 6) Community Wide Recycling Education and Outreach Campaign Update 7) Installation of Bike Facility Pavement Markings "Sharrows" 8) Community Picnic Dates: Staff would like to suggest the following dates 5/6/2014 for this summer's upcoming Community Picnics - July 22 at Bighorn Park & August 12 at Donovan Park 5 min. 5. ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports (15 min.) 6. ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(a)(b) (e) - to discuss the purchase, acquisition, lease, transfer, or sale of property interests; to receive legal advice on specific legal questions; and to determine positions, develop a strategy and instruct negotiators, Regarding: negotiations regarding Timber Ridge redevelopment and acquisition of employee housing; 2) C.R.S. §24-6-402(4)(b) - to receive legal advice on specific legal questions; Regarding: online travel company litigation. (45 min.) PRESENTER(S): Matt Mire 7. ITEM/TOPIC: 2014 Burton US Open Snowboarding Championships Presentation (30 min.) PRESENTER(S): Maria McNulty and Nick Sargent, Burton Snowboards ACTION REQUESTED OF COUNCIL: Council is being asked to listen to the presentation BACKGROUND: The Vail Town Council allocated $400,000 toward the funding of the Burton US Open Snowboarding Championships held March 3 – 8, 2014. Burton Snowboards representatives are giving a recap on the event overview, budget details, impacts, attendance numbers and demographics, marketing efforts, community activation, sustainability efforts and feedback from competitors and organizers. Complete information is in the attached presentation. 8. ITEM/TOPIC: Adjournment (ESTIMATED 4:15 p.m.) NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE) -------------------- THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, May 20, 2014 IN THE VAIL TOWN COUNCIL CHAMBERS FUTURE AGENDA ITEMS: Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.; Information Updates Attachments: WS - 15 min.; Executive Session items: 30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min. FUTURE AGENDA ITEMS: Colorado Municipal League Update - WS - 5/20 Booth Creek Park Plans Update - WS - 5/20 Castle Crown request for additional nodes - ES - 5/20 VLMDAC Meeting: 2014 Summer Creative Presentation WS - 5/20 VLMDAC Meeting: 2nd Supplemental WS - 5/20 CDOT and CSP Vail Pass Review - 5/20 Discussion of SWOT Results - WS - 6/3 Interview and Selection of new LLA members - WS & ES - 6/3 Half Day Budget Retreat - (morning) WS - 6/17 5/6/2014 Discussion with Eagle County Commissioners - WS - 6/17 Community Survey Results - 30 min. - ES - 6/17 Half Day Retreat Competitiveness Plan - WS - 7/15 Finalize Budget Parameters - WS - 7/15 Quarterly Report on Capital Projects & Programs - (Info Update) WS - 7/15 Half Day Retreat Define Balanced Community - WS - 8/5 Discussion of Major Revenue Projections - WS - 8/5 Discussion on Economic Diversity w/ Stakeholders - WS - 8/19 Discussion of Parking & Transportation - WS - 9/2 VVMC Master Plan Discussion - WS - 9/16 Discussion of Five Year Capital & RETT Plans - WS - 9/16 Half Day Retreat w/ VLHA - WS - 10/7 Discussion on Town Manager's Budget (Final Draft) - WS - 10/7 Discussion on Adoption of Strategic Competitiveness Plan - WS - 10/21 Quarterly Status Report on Capital Projects & Programs (Info Update) - WS - 10/21 First Reading of Ordinance Budget Adoption - ES - 10/21 Discussion on Aspen Report & Follow up - WS - 11/4 Second Reading of Ordinance Budget Adoption - ES - 11/4 Discussion on Technology - WS - 11/4 Investment Policy Update ES - TBD I-70 Vail Underpass Traffic Analysis Update - ES - TBD - Tom Clean Up Title 12 Ordinance - TBD NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff - TBD Plastic bags - TBD Village Information Center - Greg - TBD Fee Schedule changes - George - TBD Neighborhood Speed Control - TBD - Greg/Dwight Housing Strategic Plan - George - TBD Beaver policy update - Kristen - WS - TBD Vail Valley Medical Center Master Plan Update - 60 min - ES - George - TBD 2015 WAC construction restrictions discussion - 30 min - WS- George - TBD Sister City discussion - TBD Discussion of future of RSES - TBD Streaming PEC & DRB - TBD 2015 Expectations/Legacy Piece - TBD 2015 Town-wide fulfillment - TBD VLMD Term limits - TBD Marijuana policy discussion - WS - Matt - TBD Walking Mountains zero watse program presentation - TBD 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: Site Visit for Special Development District No. 6 (Vail Village Inn) PRESENTER(S): Warren Campbell 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: DRB/PEC Update PRESENTER(S): Warren Campbell ATTACHMENTS: April 16, 2014 DRB Meeting Results April 28, 2014 PEC Meeting Results 5/6/2014 Page 1 DESIGN REVIEW BOARD AGENDA PUBLIC MEETING April 16, 2014 Council Chambers 75 South Frontage Road West - Vail, Colorado, 81657 MEMBERS PRESENT MEMBERS ABSENT Tom Dubois Brian Gillette Rollie Kjesbo Bill Pierce Andy Forstl PROJECT ORIENTATION 1:00pm SITE VISITS 1. Chedraui Residence – 68 East Meadow Drive 2. Gateway Building – 12 Vail Road 3. Hoyt/Young Residence– 2764 South Frontage Road West 4. Zeckelman Residence – 463 Beaver Dam Road 5. Resnick Residence – 1027 Ptarmigan Road 6. Brantley Residence – 174 Gore Creek Drive 7. Vail 21 – 521 East Lionshead Circle MAIN AGENDA 3:00pm 1. Chedraui Residence DRB140039 Joe Final review of an addition (living room) 68 East Meadow Drive Unit 110/Lot O, Block 5D, Vail Village Filing 1 Applicant: Antonio Chedraui, represented by Gies Architects ACTION: Approved with condition(s) MOTION: Kjesbo SECOND: Forstl VOTE: 3-1-0 (Pierce opposed) CONDITION(S): 1) The applicant shall submit plans in conjunction with the building permit showing the chimney (and fireplace) relocated within the exterior east wall of the dormer, so that there is an 18” reveal of the roof plane. 2. Vail 21 Condominiums DRB140087 Jonathan Final review of changes to approved plans (paint) 521 East Lionshead Circle/Lot 3, Block 1, Vail Lionshead Filing 1 Applicant: Vail 21 HOA Condominium Association, represented by GE Johnson ACTION: Approved with condition(s) MOTION: Kjesbo SECOND: Forstl VOTE: 4-0-0 CONDITION(S): 1) The applicant shall install a mock-up of the approved stain color and material pallet for review and approval by the Design Review Board prior to moving forward with the installation of the exterior facade materials. 3. Brantley Residence DRB140073 Jonathan Final review of a minor exterior alteration (windows, doors) 174 Gore Creek Drive Units 347 & 353 (Lodge at Vail)/Lot 1, Lodge Subdivision Applicant: David & Montana Brantley, represented by Michael Suman Architects ACTION: Approved 5/6/2014 Page 2 MOTION: Kjesbo SECOND: Forstl VOTE: 4-0-0 4. Gateway Building DRB140054 Jonathan Final review of a minor exterior alteration (driveway) 12 Vail Road/Lots N-O, Block 5D, Vail Village Filing 1 Applicant: Gateway Association, represented by KH Webb Architects ACTION: Approved MOTION: Kjesbo SECOND: Pierce VOTE: 4-0-0 CONDITION(S): 1) The applicant will reposition the sidewalk along the west side 3 to 4 feet to the east, maintaining its planned width. 5. Zekelman Residence DRB140071 Warren Final review of a change to approved plans (materials, roof) 463 Beaver Dam Road/Lot 5, Block 4, Vail Village Filing 3 Applicant: Alan S. Zekelman Revocable Trust, represented by K.H. Webb Architects ACTION: Tabled to May 7, 2014 MOTION: Kjesbo SECOND: Pierce VOTE: 4-0-0 6. Resnick Residence DRB140072 Joe Final review of a minor exterior alteration (pool fence) 1027 Ptarmigan Road/Lot 2, Block 5, Vail Village Filing 7 Applicant: Eric & Sara Resnick, represented by Triumph Development ACTION: Approved with condition(s) MOTION: Kjesbo SECOND: Forstl VOTE: 4-0-0 CONDITION(S): 1) The applicant shall match the finish of the fence to the windows (Jeld Wen luxury bronze). 2) The applicant shall submit a revised plan per the drawing sketched at the Design Review Board meeting of the new location for the fence. 3) The applicant shall revise the height of the fence per the State and Vail Codes pertaining to pools. 7. Hoyt/Young Residence DRB140069 Joe Final review of an addition (upper level) 2764 South Frontage Road West/Lot A, Stephens Subdivision Applicant: Brian Hoyt & Louise Young, represented by Martin Manley Architects ACTION: Approved with condition(s) MOTION: Forstl SECOND: Kjesbo VOTE: 4-0-0 CONDITION(S): 1) The applicant shall revise the color palette to reflect a color for the stucco that most closely simulates the darker colors of the stone. STAFF APPROVALS Cross/Graham Residence DRB140056 Joe Final review of changes to approved plans (windows) 126 Forest Road/Lot 5W, Block 7, Vail Village Filing 1 Applicant: David Cross & Maureen Graham, represented by KH Webb Architects Strate Residence DRB140058 Jonathan Final review of an addition (garage, office) 1378 Sandstone Drive/Lot G2, Lion’s Ridge Subdivision Filing 2 Applicant: George Strate, represented by Mastiff Development 5/6/2014 Page 3 Mad Jack Trust DRB140060 Jonathan Final review of a minor exterior alteration (landscaping) 1067 & 1119 Ptarmigan Road/Lots 4 & 5, Block 5, Vail Village Filing 7 Applicant: John & Mary Wells, represented by Ceres+ Cummings Residence DRB140063 Warren Final review of a Change to Approved Plans (recreation room, windows) 4936 Juniper Lane/Lot 6, block 5, Bighorn 5th Addition Applicant: Greg and Janice Cummings, represented by Greg Cummings Reusswig Residence DRB140065 Warren Final review of changes to approved plans (fireplace, landscaping) 2985 Booth Creek Drive/Lot 4, Block 2, Vail Village Filing 11 Applicant: Pete & Emy Reusswig, represented by KH Webb Architects Westwind at Vail Condo Association DRB140067 Jonathan Final review of a minor exterior alteration (entry, lighting) 548 South Frontage Road West/Unplatted First Westwind Applicant: Westwind at Vail Condo Association, represented by Jeff Jacobs, General Manager Medley Residence DRB140070 Joe Final review of an addition (bedrooms) 4444 A Streamside circle/Lot 11A, Bighorn Subdivision 4th Addition Applicant: Mark Medley represented by Steven James Riden, AIA Architect Valls Residence DRB140074 Warren Final review of an addition (bathroom) 2930 Booth Creek Drive/Lot 1, Block 3, Vail Village Filing 11 Applicant: Bart and Aimee Valls, represented by Shepperd Resources Inc. Vail Residence DRB140076 Joe Final review of a minor exterior alteration (windows, fireplace) 770 Potato Patch Drive Unit 11/Lot 6, Block 2, Vail Potato Patch Filing 1 Applicant: George & Beverly Vail, represented by George Vail Pinos Del Norte Condominium Association DRB140078 Joe Final review of a minor exterior alteration (pool/hot tub) 600 Vail Valley Dr/Lot Tract B, Vail Village Filing 7 Applicant: Pinos Del Norte Condominium Association, represented by Nedbo Construction Ford Residence DRB140079 Jonathan Final review of a minor exterior alteration (windows) 2079 Chamonix Lane Unit 12/Lot 15, Vail Heights Filing 1 Applicant: Lauren Ford Vail International DRB140080 Warren Final review of a minor exterior alteration (windows) 300 East Lionshead Circle/Lot 4, Block 1, Vail Lionshead Filing 2 Applicant: Vail International Condominiums, represented by Saundra Spaeh Dstella USA, LLC Residence DRB140083 Jonathan Final review of a minor exterior alteration (skylite, door) 520 East Lionshead Circle Unit 311 (Lionshead Center)/Lot 5, Block 1, Vail Lionshead Filing 1 Applicant: Dstella USA, LLC, represented by Harry Williams 5/6/2014 Page 4 Resnick Residence DRB140084 Joe Final review of Change to Approved Plans (windows) 1027 Ptarmigan Road/Lot 2, Block 5, Vail Village Filing 7 Applicant: Eric and Sara Resnick, represented by Triumph Development, Mike Foster The applications and information about the proposals are available for public inspection during regular office hours in the project planner’s office, located at the Town of Vail Community Development Department, 75 South Frontage Road. Please call 479-2138 for information. Sign language interpretation available upon request with 24 hour notification. Please call 479-2356, Telephone for the Hearing Impaired, for information. 5/6/2014 Page 1 PLANNING AND ENVIRONMENTAL COMMISSION April 28, 2014 at 1:00pm TOWN COUNCIL CHAMBERS / PUBLIC WELCOME 75 S. Frontage Road - Vail, Colorado, 81657 MEMBERS PRESENT MEMBERS ABSENT Henry Pratt Dick Cleveland Pam Hopkins Luke Cartin Michael Kurz John Rediker Webb Martin I-70 underpass update to PEC – Tom Kassmel – This item was not ready for discussion and was not heard. 1. A request for a variance from Section 14-3-1, Table 1, Minimum Standards, Vail Town Code, pursuant to Section 14-1-5, Variances, Vail Town Code, to allow for a residential driveway to exceed the permitted maximum centerline grade, located at 2754 Snowberry Drive / Lot 15, Block, 9, Vail Intermountain and setting forth details in regard thereto. (PEC140007) Applicant: Mike Dantas, represented by Mauriello Planning Group Planner: Joe Batcheller ACTION: Table to May 12, 2014 MOTION: Kurz SECOND: Hopkins VOTE: 4-0-0 2. Approval of April 14, 2014 minutes MOTION: Kurz SECOND: Hopkins VOTE: 4-0-0 3. Information Update 4. Adjournment MOTION: Kurz SECOND: Martin VOTE: 4-0-0 The applications and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Town of Vail Community Development Department. Times and order of items are approximate, subject to change, and cannot be relied upon to determine at what time the Planning and Environmental Commission will consider an item. Please call (970) 479-2138 for additional information. Sign language interpretation is available upon request with 24-hour notification. Please call (970) 479-2356, Telephone for the Hearing Impaired, for information. Community Development Department Published April 25, 2014 in the Vail Daily. 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: Town of Vail Recycling Rebate and Incentive Program PRESENTER(S): George Ruther ACTION REQUESTED OF COUNCIL: Staff requests the Vail Town Council provide input on the recommended rebate program options. BACKGROUND: On March 18, 2014 the Vail Town Council approved Ordinance No. 6, Series 2014 enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”. Along with the approval Council directed staff to develop a rebate and incentive program to accompany the new regulations to ease the transition for residents and businesses by alleviating a portion of the financial burden associated with new wildlife resistant containers and additional hauling costs. STAFF RECOMMENDATION: Staff recommends the the Vail Town Council instruct staff to move forward with Wildlife Resistant Container Rebate program Option 1, and the Commercial Customer Rebate program, with the understanding that the line items are not budgeted in 2014 and will require a supplemental should the Vail Town Council approve adoption. ATTACHMENTS: Recycling Rebate and Incentive Program Options Memo 5/6/2014 TO: Vail Town Council FROM: Community Development Department DATE: May 6, 2014 SUBJECT: Town of Vail Recycling Rebate and Incentive Program I. SUMMARY On March 18, 2014 the Vail Town Council approved Ordinance No. 6, Series 2014 enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”. Along with the approval Council directed staff to develop a rebate and incentive program to accompany the new regulations to ease the transition for residents and businesses by alleviating a portion of the financial burden associated with new wildlife resistant containers and additional hauling costs. Effective July 1, 2014 residential customers on single-cart trash service will be required to place their recyclables at the curb in wildlife resistant containers (minimum capacity of 64 gallons), per Section 5-12-4, I: All containers are subject to the provisions of Section 5-9, Vail Town Code, wherein all attractants shall be stored in wildlife resistant, locked containers. Non-attractants are not required to be stored in wildlife resistant, locked containers provided they are not mixed with attractants. Trash containers must be wildlife resistant, but customers may choose a smaller trash container. Customers may opt to convert their current 96 gallon trash container into a recycling container (labels will be provided) and purchase a 32 gallon trash container. (Price range estimates for various container sizes are below. (Note that prices do not include shipping and handling fees, which are estimated to add $45-$55 dollars per container). 5/6/2014 Town of Vail Page 2 II. WILDLIFE RESISTANT CONTAINER - REBATE PROGRAM OPTIONS 1) Option 1: Town-issued customer rebate: Customers may present the Town of Vail a receipt of purchase of a wildlife resistant container and receive a one-time per household rebate of $100. This option may be limited to the first 625 or 1,250 customers, totaling $62,500 or $125,000, respectively, and expire on January 31, 2015 or when funds have been used, whichever is sooner. Waste haulers estimate that there are roughly 2,500 customers with single-cart service in Vail. Allowing for 1,250 rebates is significant in that it reduces the cost burden for half the community. In this option, customers will order their level of trash service and purchase their container through their waste hauler and be eligible for a one-time rebate of $100 through the Town of Vail upon submitting a receipt. $100 is the approximate cost premium for a wildlife resistant container of the largest size. Pros - Presents a straightforward rebate program. - Incents early participation. - Allows the customer to work directly with their waste hauler to determine which size container is appropriate for them, arrange for delivery and communicate any issues with the new level of service or container. - Incents purchasing the smaller container, as the rebate percentage would be higher (i.e., if the customer opts for the 32 gallon container at a purchase price of $210 (including shipping), a rebate of $100 would be roughly 50%). Cons - Requires staff time to collect, record, and issue rebates. - Only addresses half of need. 2) Option 2: Town-issued rebate as percentage of purchase price: Customers may present the Town of Vail a receipt of purchase of the wildlife resistant container and receive a one-time per household rebate of 40% of the purchase price. This option may be limited to the first 625 to 1,250 customers, totaling $67,500 or $135,000 respectively, for the largest size container. Rebate would expire on January 31, 2015 or when funds have been used, whichever is sooner. In this option, customers will order their level of trash service and purchase their container through their waste hauler and be eligible for a one-time rebate of 40% of the purchase price through the Town of Vail upon submitting a receipt. For example, if the smallest container will be priced at $210, the rebate amount will be $84. Pros - Incents early participation. - Allows the customer to work directly with their waste hauler to determine which size container is appropriate for them, arrange for delivery and communicate any issues with the new level of service or container. 5/6/2014 Town of Vail Page 3 Cons - Requires staff time to collect, record, and issue rebates. - Rebate program is not as straightforward as in Option 1, and will require a calculation on each receipt. - Does not incent purchasing the smaller container, as the rebate percentage would be 40% on any size container and therefore a larger dollar amount on the largest size. - Only addresses half of need. 3) Option 3: Town purchases bear resistant containers: Town of Vail orders directly from Bearsavers and re-sells to customers at a discounted rate. This option requires an upfront purchase cost of $400,000 - $500,000, at roughly 2,500 households and at an average of $200 per container. At a charge-back rate of $100 per container, (regardless of size), the Town would recoup $250,000. In this option, the Town would purchase, store, resell and distribute the wildlife resistant containers. Customers would be asked to pick up their containers during one week of the summer before the effective date of the new regulations. Pros - Allows the Town to minimize handling costs that would otherwise be charged by the haulers. However, reports from haulers emphasize that their margins are almost zero due to the high purchase cost of the containers and desire to remain competitive. Cons - Requires the Town to anticipate which size container the customers will order, and then communicate the service level with one of three haulers. If the customer chooses to adjust their service level as they adjust to the Save as You Recycle Program, the Town would need to come between the hauler and the customer to switch out containers. - Requires a large up-front investment. - Containers may not be returned to the manufacturer if order is anticipated incorrectly, customer changes their mind, etc. - Presents a liability for the Town when containers break. Currently the three waste haulers accommodate these issues when they are presented by customers. - Requires on-site storage and additional staff time. - Does not allow special programs such as a lease-to-own or rent-a-can programs on customer bills. - If customers are unable to fit the container in their vehicle, the Town would be responsible for delivering to the residence. III. COMMERCIAL CUSTOMER REBATE PROGRAM While many business owners currently consider recycling part of the way they do business, a few have noted that there are several barriers that they would like the Town’s help overcoming, not the least of which is cost. Therefore, the Town has the 5/6/2014 Town of Vail Page 4 option to create a “waste assistance” program, similar to the one currently offered in Fort Collins: http://www.fcgov.com/recycling/pdf/_20120417_WRAP_Brochure_FINAL.pdf Business are offered a 50% rebate up to $500 when they sign up for new recycling service for one year, plus they are eligible for up to 75% of start up costs (bins, signage, etc.) of up to $250. This approach can be an effective way to ease some of the impact to businesses and multi-family properties. With a participation rate of about 30% (given about 300 Homeowners Associations and 150 businesses, and the fact that many businesses already recycle, estimated costs could range from $30,000-$75,000. IV. REBATE PROGRAM RECOMMENDATION Staff recommends the following programs move forward, with the understanding that the line items are not budgeted in 2014 and will require a supplemental should the Vail Town Council approve adoption. Wildlife Resistant Container Rebate Staff recommends Option 1: Town issued customer rebate with a cap of 1,250 customers through January 31, 2015 for the following reasons: - Straightforward process for the customer and for staff - Lower overall cost to the Town - No distribution or customer ordering involved, which prevents the Town from coming between the hauler and their customers - Ease of change of service levels for customer - Incents the smallest size trash container Commercial Customer Rebate Program Staff also recommends the Vail Town Council instruct staff to move forward with the development of the Commercial Customer Rebate Program, following the Fort Collins model and offering total rebates of up to $500 until January 31, 2015, or until funds have been used, with a cap of $75,000. Staff recommends a total appropriation of $200,000. • $125,000 (1,250 * $100) Wildlife Resistant Container Rebate $75,000 (150 * $500) Commercial Customer Rebate $200,000 Total Recycling Incentive Any unused funds will be used to supplement the recycling education and outreach campaign (see memorandum to Council dated May 6, 2014.) 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: Information Update: 1) Quarterly Report on Capital Projects & Programs: Focus Area III 2) Vail Business Review February 2014 3) May 2014 Revenue Highlights 4) February 2014 Sales Tax 5) Recreational Marijuana Working Group 6) Community Wide Recycling Education and Outreach Campaign Update 7) Installation of Bike Facility Pavement Markings "Sharrows" 8) Community Picnic Dates: Staff would like to suggest the following dates for this summer's upcoming Community Picnics - July 22 at Bighorn Park & August 12 at Donovan Park 5 min. ATTACHMENTS: Quarterly Report for Projects and Programs: Focus Area III Vail Business Review February 2014 May 2014 Revenue Highlights March 2014 Sales Tax Recreational Marijuana Working Group Community Wide Recycling Education and Outreach Campaign Installation of Bike Facility Pavement Markeings "Sharrows" 5/6/2014 Council Action Plan 2014-2016 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 FOCUS AREA III Prepared for Town Council Meeting on May 6, 2014 5/6/2014 May 6, 2014 1 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Continue to provide excellent municipal services ____________________________________________________________________________ Tactic: Note: this project was not listed in the Council Action Plan, but staff believes it belongs in this area. Project: Vail Village Welcome Center Budget: $1,294,568 ($18,186 – 2013; $1,276,383 -2014) Description: Remodel of existing facility including addition of rest rooms and guest service enhancements. Team Leader: John King Summary of Last Quarter Actions: • Performed exploratory demolition. • Hired Mechanical and electrical design build contractor • Made interior finish material selections. • Continued with architectural and structural design Summary of Next Steps for Current Quarter: • DRB Final (Scheduled for May7th) • Update cost estimate and budget • Procure long lead item shop drawings • Award GMP contract 5/6/2014 May 6, 2014 2 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Improve the quality/convenience of parking and transportation ____________________________________________________________________________ Tactic: Replace existing parking equipment in 2014 Project: Parking Equipment Replacement Budget: $600,000 Description: Replace 7 to 12-year old parking equipment at the Vail Village and Lionshead parking structures, Ford Park lot and soccer field, including on-site equipment such as gates and ticket dispensers as well as software to manage a variety of parking charges and parking credentials. Team Leader: Mike Rose Summary of Last Quarter Actions: • Request for Proposals (RFP) issued February 18 • Site visit of facilities by interested vendors conducted March 5 • Four responses received by March 14 • Interviews conducted with four vendors week of April 13 • Team evaluated vendors and determined recommendation Summary of Next Steps for Current Quarter: • Make recommendation to Council for bid award May 6 • Complete contract and order equipment 5/6/2014 May 6, 2014 3 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Improve the quality/convenience of parking and transportation ____________________________________________________________________________ Tactic: Construct new Lionshead parking structure and skier drop off improvements in 2014. Project: Lionshead Parking Entry Budget: $2,295,000 ($130,038 – 2013; $2,164,962 – 2014) Description: Improve entry area into LH parking entry including booth attendant stations prior to 2015 World Championship Team Leader: Tom Kassmel Summary of Last Quarter Actions: • Bid awarded to MW Golden Constructors on March 18 Summary of Next Steps for Current Quarter: • Spring Construction April 21st thru June 25th, 2014 • Lionshead Parking Structure Main Entry Closed April 21st thru June 25th, access is via lower level access off of East Lionshead Circle 5/6/2014 May 6, 2014 4 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Improve the quality/convenience of parking and transportation Tactic: Complete frontage road bike lane/shoulder widening and turn lane projects in spring 2014 in advance of CDOT overlay in summer 2014. Project: North Frontage Road Bike Lanes/South Frontage Road Bike Lanes Budget: $1,500,000/$500,000 Description: Bike lane shoulder from Red Sandstone School to Buffehr Creek on North Frontage Road and from Matterhorn to Cascade on South Frontage Road Team Leader: Chad Salli Summary of Last Quarter Actions: • Awarded Construction Contract to United Companies Summary of Next Steps for Current Quarter: • Complete Construction April 21st thru June 27th, 2014 5/6/2014 May 6, 2014 5 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Improve the quality/convenience of parking and transportation ____________________________________________________________________________ Tactic: Implement phase II and III wayfinding (Overhead Variable Message signs, pedestrian blades, directories/maps and bus stop signs) in 2014 Project: Guest Service Enhancements/Wayfinding Budget: $3,462,727 ($300,780 – 2013; $3,161,947 – 2014) Description: Replace the existing off ramp VMS with new overhead VMS and add two additional overhead VMS to the Vail Village and Lionshead legs of the roundabout, replace the current pedestrian blades, pedestrian directories, in town bus stops and Parking Structure entry signs as well as updating the roundabout directional exit signs. Provide level count signage within the parking structures. Team Leader: Greg Hall Summary of Last Quarter Actions: • Met with the Wayfinding advisory committee on input on messaging • Obtained CDOT special use permit for the overhead VMS signs Summary of Next Steps for Current Quarter: • Finalize designs on all aspects • Obtain bids on the various components • Award contracts for implementation 5/6/2014 May 6, 2014 6 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Improve the quality/convenience of parking and transportation ____________________________________________________________________________ Tactic: Complete planning phase by 2015 and construct Vail I-70 underpass in 2016-17 Project: I-70 Vail Underpass Budget: TOV $6m (2014-$600k, 2015-$1m, 2016-$2.2m, 2017-$2.2m); CDOT $14.8m Description: The I-70 Vail Underpass is a proposed new multimodal pedestrian and vehicular connection that is midway between Main Vail and West Vail exits, passing under I-70. This underpass has been identified in the Vail Transportation Master Plan (VTMP) and the CDOT I- 70 Programmatic Environmental Impact Statement (PEIS) as a critical link between the North and South Frontage Road. The Town and CDOT have recently entered into a Letter of Commitment and an Inter-Governmental Agreement (IGA) to jointly fund the design and construction of this project with an expected completion date of December of 2017. Additional project information is available at the project website at www.vailgov.com/underpass Team Leader: Tom Kassmel Summary of Last Quarter Actions: • Entered into Letter of Commitment and IGA with CDOT for project funding • Complete location verification report and identified the preferred location for the underpass to be between the Savoy Villas and Simba Run on the north side and just west of the Glen Lyon Office Building on the south side. Summary of Next Steps for Current Quarter: • Endorse the preferred type of intersection configuration (Roundabout vs. T Intersection) • Begin preliminary design 5/6/2014 May 6, 2014 7 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Focus on environmental programs appropriate to our size ____________________________________________________________________________ Tactic: Complete actions identified in Gore Creek Water Quality Improvement Plan Project: Gore Creek Water Quality Improvement Plan Budget: $1.5 million (capital) Description: The Gore Creek Water Quality Improvement Plan identified three causes of the decline in water quality in Gore Creek: 1) degradation/loss of the riparian area, 2) impacts from urban runoff and impervious cover, 3) pollutants from urban runoff and land use activities. Strategic actions have been identified: 1) Regulatory Measures 2) Education and Outreach 3) Site Specific Projects 4) Best Management Practices 5) Monitoring and Study Each strategic action will be expanded and appropriate projects identified, prioritized, and budgeted in the Gore Creek Strategic Action Plan. Team Leader: Gregg Barrie/Kristen Bertuglia Summary of Last Quarter Actions: • Research on pesticide applicator regulation • Landscape contractors meeting April 25th at Donovan Pavilion • Presentations to Vail Recreation District Board, Vail Economic Advisory Council, Community Meeting and Contractor Meeting • Restore the Gore water bill insert on recommended pesticide application practices. Summary of Next Steps for Current Quarter: • Identify additional staff and resource needs • Set priorities and begin to develop Gore Creek Strategic Action Plan • Release RFQ for professional Gore Creek Water Quality Education Plan • Interview and select firm and begin outreach • Convene Gore Creek Water Quality Advisory Committee 5/6/2014 May 6, 2014 8 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Implement technology to ensure competitiveness ____________________________________________________________________________ Tactic: Complete cellular/Wi-Fi installation by fall 2014 Project: Cellular and Wi-Fi Installation Budget: Staff time only – no out-of-pocket cost to town Description: : Improve cellular and wireless service throughout Vail by providing space for equipment and working with Crown Castle and their carriers AT&T and Verizon to upgrade infrastructure for both cell phone and wireless service Team Leader: Ron Braden Summary of Last Quarter Actions: • Designs finalized. • Build contract awarded to Aspen Wireless. • Permits issued. • Construction began April 21st. Summary of Next Steps for Current Quarter: • Finalize plans for additional Verizon nodes and present to council. 5/6/2014 May 6, 2014 9 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Implement technology to ensure competitiveness ____________________________________________________________________________ Tactic: Update town-wide camera infrastructure platform, including new bus cameras and Vail/Lionshead Village security cameras by summer 2014. Project: Town-wide Camera Infrastructure Budget: $100,000 (2013 $30,021; 2014 $69,979) Description: Install and/or update camera infrastructure in various locations throughout the town. Team Leader: Ron Braden Summary of Last Quarter Actions: • Finished installation of Library cameras. • Installed (2) 10 Terabyte video servers and (1) Management server. • Attached Lionshead, Library, VTC cameras to new video servers. Summary of Next Steps for Current Quarter: • Update and install video cameras in Administration building (cabling dependent ). • Install (24) video cameras in Village and Lionshead pedestrian areas for 2015 WASC. • Get costing proposals to replace camera system in buses and update council for approval. 5/6/2014 May 6, 2014 10 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Complete 18th hole relocation at Vail Golf Club Project: Establish a new 18th hole and tee boxes Budget: $480,000 Description: The project establishes a new hole and tee boxes for a new par 4 18th hole, ball flight from play will be away from the current clubhouse, staging areas and parking lot. Team Leader: Greg Hall Summary of Last Quarter Actions: • N/A Summary of Next Steps for Current Quarter: • Contractor to remobilize mid may to complete the work 5/6/2014 May 6, 2014 11 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Enhance the Vail Golf Course driving range to golf course experience Project: Replace the southern driving range net with taller net Budget: $ 839,000 (Included in RETT other golf course improvements) Description: Increase the height to a height of up to 135’ form the current 80’ Team Leader: Greg Hall / Vail Recreation District Summary of Last Quarter Actions: • n/a Summary of Next Steps for Current Quarter: • Complete the net installation and driving range restoration 5/6/2014 May 6, 2014 12 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Remodel Nordic center/golf course clubhouse Project: Golf Clubhouse and Nordic Center Budget: $6,645,178 ($376,549 – 2013: $6,268,629 – 2014) Description: Project was initiated following overwhelming approval by voters to use conference center funds to upgrade the Vail Golf and Nordic Center. The project met opposition through the approval process and a lawsuit was filed by 8 adjacent property owners in October of 2012. The project received planning and environmental commission approval. The lawsuits have been resolved in the courts and the project can begin to get back on track. Team Leader: Greg Hall Summary of Last Quarter Actions: • On March 13, Eagle County District Court Judge Paul Dunkelman ruled in favor of the Town of Vail and the Vail Recreation District in a lawsuit filed by eight plaintiffs who claimed that the remodel plans for the Vail Golf Course and Clubhouse were illegal. Specifically, the court concluded the town’s planned renovation complies with the language of the Pulis Covenant, which was placed on the golf course property when the land was transferred to the town in 1984. Summary of Next Steps for Current Quarter: • Update all cost estimates and expenditures to date due to the lengthy and comprehensive process to date • Meet with the Recreation Sub committee and a possible joint meeting with the Vail Town Council and Vail Recreation District board to review the project and next steps • Based on the direction received by the Vail Town Council proceed to contractor selection and Final Design Review Board approval once schedule is determined. 5/6/2014 May 6, 2014 13 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Complete upper bench improvements at Ford Park (on time and on budget) Project: Ford Park Improvements on the upper bench Budget: Improvements and Fields $8,838,782 ($4,757,990 – 2013; $4,080,792 – 2014) Description: Continuation of Phase 1B Improvements under contract with American Civil Constructors (ACC) that were initiated in August 2013. The sport field portion of the improvements include realignment of the softball fields to allow for 2 full size soccer/lacrosse fields, synthetic turf infields, drainage system, irrigation, fencing and site circulation. The civil portion of the improvements include a new bus lane and shelter, improved parking lot entrances, new trash building, storm sewer and storm water quality devises, and Frontage Road turn lanes and shoulders. Team Leader: Todd Oppenheimer Summary of Last Quarter Actions: • Value Engineering exercises with ACC have been completed to the fullest extent possible with a net reduction of project cost of $240K realized. • Finalized lease of Right-of -Way with CDOT and received Access and Utility permits for Ford Park Frontage Road Improvements. Summary of Next Steps for Current Quarter: • ACC will continue construction of sport field and civil improvements. Completion date for civil improvements is mid June. Sodding of the sports fields is required to occur prior to mid August in order to allow time for it to establish before winter 2014. • No events are scheduled for the Ford Park sport fields for the 2014 season. Use of the sport fields will begin spring 2015. 5/6/2014 May 6, 2014 14 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Complete improvements at the Gerald R. Ford Amphitheater. Project: Ford Park Improvements Gerald R. Ford Park Amphitheater Budget: Gerald R. Ford Amphitheater $2,100,000 Conference Center Funds ($1,257,306 – 2012; $842,694 – 2013) plus $1,210,000 advance to Vail Valley Foundation Description: Vail Valley Foundation managed project. The improvements include the construction of the social courtyard with tensile roof structure and Ford Family Tribute. Team Leader: Greg Hall / VVF Summary of Last Quarter Actions: • Ongoing Construction Summary of Next Steps for Current Quarter: • Ongoing Construction • Scheduled Opening for Hot Summer Nights June 17 5/6/2014 May 6, 2014 15 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Complete improvements to lower bench playground and restrooms at Ford Park Project: Ford Park Playground Safety Improvements/Public Restrooms Budget: Playground safety improvements $304,000; restrooms $368,268 ($34,094 – 2013; $334,174 – 2014) Description: Provide safety and functional improvements to playground last modified in 2000 and replace restrooms built in1984 at lower bench. Timing of projects to be concurrent. Team Leader: Todd Oppenheimer Summary of Last Quarter Actions: • Advancement of this project was postponed in 2013 pending Ford Park master plan amendment and PEC approval of the Betty Ford Alpine Gardens Education Center. • Ford Park master plan amendment is complete. Summary of Next Steps for Current Quarter: • Following PEC approval of the Betty Ford Alpine Garden Education Center, staff will direct architects and landscape architects to advance preliminary design and prepare for PEC and DRB submittals. 5/6/2014 May 6, 2014 16 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Design and renovate Booth Creek Park Project: Booth Creek Park Redevelopment/Booth Creek Playground Safety Improvements/Booth Creek Tennis Courts Budget: Park redevelopment design $250,000; playground $385,250; tennis courts $262,000 Description: Plan and design renovations of Booth Creek Park in 2014 with final construction in 2017; playground safety improvements and tennis courts dependent on overall design. Team Leader: Todd Oppenheimer Summary of Last Quarter Actions: • Presented 5 Preliminary Park Development Options to the Town Council on April 1. The Skate Park Option was set aside and a 6th Option which includes a walk path through Tract B was developed. • The 5 remaining options have been posted to the Town website www.vailgov.com\boothcreekpark for review and comment by the community. • The first neighborhood/community meeting for the Booth Creek Park project has been advertised and scheduled for April 24 at the Vail Mountain School. Summary of Next Steps for Current Quarter: • Staff will gather and record input from the neighborhood and community in regards to the likes and dislikes of each of the 5 Preliminary Park Development Options as well as ideas that may not be included in the options. • Staff will report the results of the neighborhood/community meeting back to the Town Council on May 20 and discuss the implications of the comments received for the design of the park. Results of the neighborhood/community meeting will also be posted on the project website for public review. • Staff will prepare a Preliminary Preferred Option for the development of the park and present it to the Town Council and the neighborhood and community at a second neighborhood/community meeting. 5/6/2014 May 6, 2014 17 Q1 2014 REPORT ON PROJECTS AND PROGRAMS FOR THE QUARTER ENDED MARCH 31, 2014 Prepared for Town Council Meeting on May 6, 2014 Town Council Focus Area III Initiative: Facilitate world-class recreation amenities ____________________________________________________________________________ Tactic: Locate, design and create a timetable to build a permanent skate park Project: Permanent Skate Park Budget: None Description: Evaluate sites to locate a permanent skate park to replace the temporary facility installed on the Lionshead parking structure upper deck each year. The temporary skate park ramps were constructed 8 years ago and should be replaced within the next 1 to 2 years. Once a suitable location is established, develop a design proposal and prepare a proposed budget and timetable for implementation. Team Leader: Todd Oppenheimer Summary of Last Quarter Actions: • Staff presented an evaluation of potential skate park sites on April 1 with no one site meeting all the criteria. • Staff presented a skate park design fro the Lionshead Structure atrium created by a local high school student. • Council directed staff to investigate a possible site on Forest service Land in the Golden Peak area. Summary of Next Steps for Current Quarter: • Staff will schedule a follow up discussion with the Town Council on May 20. 5/6/2014 Vail Business Review February 2014 April 16, 2014 The February Vail Business Review breaks down the four percent sales tax collected for February. Overall February sales tax increased 3.3% with Retail increasing 3.2%, Lodging increased 3.4%, Food and Beverage increased 4.9% and Utilities/Other (which is mainly utilities but also includes taxable services and rentals) decreased 3.3%. The Out of Town category continues to be greatly affected by construction, interior design firms and furniture stores delivering in to Vail. Excluding the Out of Town category sales tax for the month of February was up 4.2%. Town of Vail sales tax forms, the Vail Business Review and the sales tax worksheet are available on the internet at www.vailgov.com. You can subscribe to have the Vail Business Review and the sales tax worksheet e-mailed to you automatically from www.vailgov.com. Please remember when reading the Vail Business Review that it is produced from sales tax collections, as opposed to actual gross sales. If you have any questions or comments please feel free to call me at (970) 479-2125 or Judy Camp at (970) 479-2119. Sincerely, Sally Lorton Sales Tax Administrator 5/6/2014 TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW FebruaryFebruaryFebruaryFebruary Sales Tax Newsletter February 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales Tax FebruaryFebruaryFebruary 2013 2014 % Collections Collections Change VAIL VILLAGE Retail 447,219 475,756 6.38 % Lodging 658,748 657,400 -0.20 % F & B 513,598 531,675 3.52 % Other 18,402 13,242 -28.04 % Total 1,637,966 1,678,073 2.45 % LIONSHEAD Retail 210,606 223,765 6.25 % Lodging 445,997 494,724 10.93 % F & B 137,790 146,876 6.59 % Other 10,441 6,767 -35.19 % Total 804,833 872,131 8.36 % CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL Retail 211,550 219,533 3.77 % Lodging 233,842 235,872 0.87 % F & B 74,653 83,976 12.49 % Other 5,875 4,496 -23.47 % Total 525,920 543,877 3.41 % OUT OF TOWN Retail 84,238 65,218 -22.58 % Lodging 38,258 36,215 -5.34 % F & B 2,018 1,180 -41.52 % Utilities & Other 174,172 177,555 1.94 % Total 298,686 280,168 -6.20 % 4/16/2014 11:21:27 AM Page 1 of 2 5/6/2014 TOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEWTOWN OF VAIL BUSINESS REVIEW FebruaryFebruaryFebruaryFebruary Sales Tax Newsletter February 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales TaxFebruary 2014 Sales Tax TOTALTOTALTOTALTOTAL FebruaryFebruaryFebruary 2013 2014 % Collections Collections Change Retail 953,613 984,273 3.22 % Lodging And Property Mgmt 1,376,844 1,424,211 3.44 % Food and Beverage 728,058 763,707 4.90 % Other 208,890 202,059 -3.27 % Total 3,267,405 3,374,250 3.27 % RETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARYRETAIL SUMMARY FebruaryFebruaryFebruary 2013 2014 % Collections Collections Change RETAIL-FOOD 150,162 152,328 1.44 % RETAIL-LIQUOR 62,690 65,510 4.50 % RETAIL-APPAREL 148,390 158,603 6.88 % RETAIL-SPORT 442,551 477,421 7.88 % RETAIL-JEWELRY 26,979 26,996 0.06 % RETAIL-GIFT 9,665 6,257 -35.26 % RETAIL-GALLERY 4,468 4,248 -4.94 % RETAIL-OTHER 108,350 92,912 -14.25 % RETAIL-HOME OCCUPATION 358 0 -100.00 % Total 953,613 984,273 3.22 % 4/16/2014 11:21:27 AM Page 2 of 2 5/6/2014 - 1 - TOWN OF VAIL REVENUE HIGHLIGHTS May 1, 2014 Sales Tax Upon receipt of all sales tax returns, March collections are estimated to be $3,778,625 up 3.5% from last year and up 7.7% compared to budget. Year to date collections of $10,707,908 are up 6.4% from the prior year. Inflation as measured by the consumer price index was up 1.5% for March. The annual budget totals $22.0 million. Real Estate Transfer Tax (RETT) RETT collections through April 28 total $2,288,355 up 81.7% from this time last year. The significant increase is mainly due to the purchase of residential properties. The annual RETT budget totals $3.9 million. Parking Revenue Parking revenue of $4,380,895 for the winter season (November – April) is up 10.5% from the prior winter season. Of this total, pass sales were $752,705 (up 11.6%) and daily sales from the parking structures were $3,628,190 (up 10.3%). 5/6/2014 MEMORANDUM April 27, 2014 To: Vail Town Council Stan Zemler Pam Brandmeyer Judy Camp From: Sally Lorton Re: March Sales Tax I estimate Vail will collect another $70,000 in March sales tax to bring collections to $3,778,625. If so, March will be up 7.7% or $271,544 from budget and up 3.5% or $128,468 from March 2013. Year to date increases 6.4% or $644,780 from 2013 and 7.1% or $709,573 from budget. 5/6/2014 % Change % Change 2014 Budget from from Month 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Budget Collections Variance 2013 Budget January 1,997,091 2,225,841 2,275,967 2,597,985 2,783,306 2,976,655 2,619,673 2,564,383 2,795,688 2,855,524 3,145,620 3,222,713 3,468,982 246,269 10.28%7.64% February 2,111,163 2,362,825 2,429,377 2,527,130 2,718,643 3,071,615 2,588,889 2,577,360 2,803,136 2,994,580 3,267,351 3,268,542 3,460,301 191,759 5.91%5.87% March 2,372,942 2,344,178 2,785,101 2,852,954 2,986,446 3,327,304 2,504,567 2,685,004 3,143,418 3,185,859 3,650,157 3,507,081 3,708,625 201,544 1.60%5.75% Total 6,481,196 6,932,844 7,490,445 7,978,069 8,488,395 9,375,574 7,713,129 7,826,747 8,742,242 9,035,963 10,063,128 9,998,335 10,637,908 639,573 5.71%6.40% April 871,468 992,157 915,554 1,280,324 1,330,740 1,098,918 1,235,941 1,156,934 1,191,690 1,183,087 1,069,186 1,349,514 May 428,919 411,595 458,770 449,283 545,874 622,103 516,150 421,925 473,292 487,739 563,602 592,713 June 742,755 732,113 834,913 805,362 953,017 918,061 717,233 873,765 895,951 963,143 1,023,801 1,035,823 July 1,075,532 1,128,514 1,166,183 1,255,243 1,265,781 1,397,842 1,121,860 1,228,767 1,481,329 1,573,499 1,654,161 1,587,328 August 1,029,446 994,445 993,985 1,055,614 1,162,746 1,349,795 1,068,391 1,147,352 1,310,471 1,380,710 1,507,048 1,457,262 September 679,208 757,033 795,807 832,549 908,318 834,569 753,754 761,425 889,945 978,037 994,135 999,126 October 508,092 532,537 566,173 614,396 688,519 662,767 581,033 594,362 623,420 644,577 755,133 742,761 November 591,269 623,646 713,117 799,582 747,877 719,109 651,873 701,075 788,430 825,873 947,627 878,595 December 2,171,098 2,362,095 2,549,032 2,771,258 2,821,871 2,652,628 2,553,974 2,963,763 3,184,645 2,973,826 3,422,178 3,358,544 Total 14,578,983 15,466,979 16,483,979 17,841,680 18,913,138 19,631,366 16,913,338 17,676,115 19,581,415 20,046,454 21,999,999 22,000,000 Town of Vail Sales Tax Worksheet 4/27/2014 5/6/2014 April 15, 2014 Insert name and address Dear In 2012, Constitutional Amendment 64 was passed by the voters in Colorado allowing for the retail sale of marijuana for recreational use. Amendment 64 grants local governments the rights to regulate retail marijuana establishment operations, provided said regulations are at least as restrictive as state law. Additionally, Amendment 64 authorizes local governments to prohibit (i.e., ban) retail marijuana establishments. At the same time, Amendment 64 also grants local governments the rights to adopt only those regulations required by state laws (i.e., unregulated by the local government). Essentially, the passage of Amendment 64 establishes a wide spectrum of options for a local government to consider ranging from a prohibition on the operation of retail establishments to regulating the operation the minimum extent allowed by state law. Currently, the Town of Vail has no adopted policy on the operation of retail marijuana establishments. Instead, a moratorium has been placed on the operation of retail marijuana establishments in Vail pending the outcome of a larger, community-wide policy discussion. The Vail Town Council needs your help. On March 18th, the Town Council instructed the Town staff to form a Recreational Marijuana Working Group containing 12-15 diverse, community stakeholder members. The goal of the Working Group is to assist in gathering relevant and pertinent information on the topic of retail marijuana sales and to create a set of policy options for the Town Council’s consideration. The Working Group has no decision making authority in the final outcome on this issue. I am writing to ask if you, or a member of your organization, would be interested in participating as a Working Group member. The Working Group is scheduled to meet from 12 noon to 1:30 pm, Wednesday, May 14th, May 28th and June 11th in the Grand View within the Lionshead Welcome Center, located at the top of the Lionshead parking structure. Lunches will be provided. Your participation at each of the meetings is crucial to the success of this effort. Again, the Town Council needs your help in defining a policy regarding the operation of retail marijuana establishments in Vail. The discussion is set to take place over the next several months with the goal of having an adopted policy established by no later than July 31, 2014. I hope you will seriously consider participating and look forward to hearing back from you soon. 5/6/2014 Town of Vail Page 2 You can reach me most easily by telephone at 970-479-2145 or by email at gruther@vailgov.com Sincerely, George Ruther, AICP Director of Community Development Town of Vail 5/6/2014 Town of Vail Page 3 List of Organizations and Invitees: Vail Valley Partnership Chris Romer, CEO Vail Valley Medical Center Doris Kirschner, CEO Vail Police Department Dwight Henninger, Police Chief Eagle County Sheriff’s Office Joe Hoy, Sheriff Vail Resorts Management Company Kristin Williams, Director of Mountain Public Affairs Eagle County School District Jason Glass, Superintendent Vail Chamber & Business Association Allison Wadey, Chair Vail Valley Young Professionals Travis Coggins Vail Economic Advisory Council Matt Morgan, Council Member Vail Homeowners Association Jim Lamont, Administrator Vail Board of Realtors Mike Budd, President Commission on Special Events Barry Davis, Chair Vail Local Marketing District Advisory Council Mia Vlaar, Vice-Chair Lionshead Merchants Association Sarah Franke, Chair Vail Local Licensing Authority (Liquor Board) Ted Steers, Chair Cannabis Business Alliance Meg Collins, Executive Director 5/6/2014 TO: Vail Town Council FROM: Community Development Department DATE: May 6, 2014 SUBJECT: Community Wide Recycling Education and Outreach Campaign I. SUMMARY On March 18, 2014, the Vail Town Council approved Ordinance No. 6, Series 2014 enacting Title 5, Chapter 12, Vail Town Code, “Recycling Requirements”. Along with the approval Council directed staff to move forward with releasing a Request for Qualifications (RFQ) for a professional firm to assist the town with a strategic marketing, education and outreach campaign. The RFQ was released on March 24th and proposals accepted through April 14th. Ten firms submitted responses and four were selected for interviews. The RFQ may be downloaded: http://www.vailgov.com/docs/news_releases/Commuity_Wide_Recyclng_REQUEST_F OR_QUALIFICATIONS_031214_2.pdf II. RESPONSE OVERVIEW The following firms submitted responses and met the requirements outlined in the RFQ. - Walking Mountains Science Center and Allegory Studios - Hellman - Gyro - Vermilion - Vicom - Vail Honeywagon - Vision Graphics and Eagle XM - Volume PR - Ghost - Hill-Aveium RFQ Review Team Kristen Bertuglia, environmental sustainability coordinator Suzanne Silverthorn, public communications officer Kelli McDonald, economic development manager Brian Rodine, Vail Resorts environmental manager (former marketing manager) Firms were reviewed against their proven ability to meet the following selection criteria: 5/6/2014 Town of Vail Page 2 o Manage expenses to approved budgets, demonstrate accountability and meet deadlines o Establish positive working relationships with stakeholders o Be resourceful, flexible, dedicated and results-oriented o Bring creative solutions to the project and to problem solving o Communicate a positive message to a diverse audience with varying interests Walking Mountains Science Center and Allegory Studios, Hellman, Gyro, and Vermilion were selected and interviewed on April 24th and April 25th. The review team ultimately selected Vermilion, however found value in requesting Walking Mountains Science Center to serve as a partner and consultant during the focus group and implementation phase of the program. Vermilion was selected based on their extensive experience in working on environmental outreach programs, strong references and cost effectiveness combined with a creative team and in-house capabilities. Previous and current clients include Whole Foods Market, the City of Boulder, Door to Door Organics, NREL and the Colorado Department of Public Health and Environment. Walking Mountains Science Center’s Sustainability and Stewardship arm will be crucial in providing the local focus, on-the-ground relationship building and recycling education in the community. III. Budget The Town released an RFQ, rather than a Request for Proposals (RFP) because firms were not expected to have pre-determined an appropriate campaign strategy without having done the research and preliminary steps necessary to determine the best, most cost effective approach for the community. Therefore, the campaign process will be a phased approach with phases 1 and 2 including the “launch” phase to kick off from May through July, 2014. Phases 1 and 2 costs are within the 2014 Environmental Sustainability budget. Phase 3 will include the development of actual assets and on-the-ground and electronic outreach with a focus on touch-points in the community and special events. Note that 5/6/2014 Town of Vail Page 3 the wide range in anticipated costs ($60,000-$100,000) is due to the possible inclusion of a mobile App or other extensive software platform development yet to be determined and may not be necessary. Phase 3 is not within the 2014 budget. IV. NEXT STEPS AND RECOMMEDATION Staff will begin working on Phase 1 and 2 with Vermilion immediately, and develop a more defined Phase 3 in the upcoming months. Staff recommends the Vail Town Council appropriate additional dollars not to exceed $50,000 for Phase 3 of the project, which would include a contract with Walking Mountains Science Center for on-the- ground implementation and stakeholder partnerships. PHASE 3: Full Roll-Out 5/6/2014 To: Vail Town Council From: Department of Public Works Date: May 6, 2014 Subject: Installation of Bike Facility Pavement Markings – “Sharrows” I. INTRODUCTION As Vail continues to improve its bicycle facilities and its status as a Bicycle Friendly Community, several sections of the Gore Valley Trail stand out as being in need of safety improvements. West Meadow Drive, Vail Road and Vail Valley Drive are all considered “on-road” sections of the core trail. They are heavily traveled by bicycles and motor vehicles and in some areas, by pedestrians. On busy summer days, this mix creates safety concerns. In lieu of widening these areas to create bike lanes or widened shoulders, staff is recommending the installation of a bike facility symbol known as a Shared-Lane Marking or, more simply, a “Sharrow”. Sharrows have become increasingly popular in the past few years as a way to alert motorists to the potential presence of cyclists. They are recognized by the Manual of Uniform Traffic Control Devices (MUTCD) which is the standard for signage and pavement markings. According to the MUTCD, sharrows also encourage safe passing of cyclists by motorists and reduce the incidence of wrong-way bicycling. II. THE PROJECT Staff is recommending sharrows for these areas near the core due to their popularity and mixed, high usage during the summer. Painted sharrows are inexpensive to install ($45 each plus traffic control) and easily removed if necessary. At this time, staff is proposing approximately 50 strategically placed sharrows (25 each direction) along a 2¼ mile section of the Gore Valley Trail (see attached map). The total cost of the project is approximately $5,000 funded from the Recreation Path Maintenance budget. If successful, the placement of sharrows can be increased as needed or desired. With agreement from Council, the sharrows will be installed this spring, prior to the busy 2014 summer season. 5/6/2014 Town of Vail Page 2 Example of a sharrow on a residential street Recommended Locations Vail Valley Drive – west end Vail Valley Drive – east end West Meadow Drive 5/6/2014 West Meadow DriveandVail Road Vail Valley Drive Sunburst Drive I !!!! !!!!! 0 1,000 2,000Feet P r o p o s e d P u b l i c R O W sProposed P u b l i c R O W sConsidered a s S h a r r o w R o a d sConsidered a s S h a r r o w R o a d s This map was crea ted b y th e Town of Vail GIS Tea m. Use of this map sh ould be for ge neral p urp ose s only. The Town o f Vail do es not warran t the accuracy of the information contained herein.(whe re sh own, parcel line wo rk is app ro ximate ) Last Modified: May 1, 2014 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(a)(b)(e) - to discuss the purchase, acquisition, lease, transfer, or sale of property interests; to receive legal advice on specific legal questions; and to determine positions, develop a strategy and instruct negotiators, Regarding: negotiations regarding Timber Ridge redevelopment and acquisition of employee housing; 2) C.R.S. §24-6-402(4)(b) - to receive legal advice on specific legal questions; Regarding: online travel company litigation. PRESENTER(S): Matt Mire 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: 2014 Burton US Open Snowboarding Championships Presentation PRESENTER(S): Maria McNulty and Nick Sargent, Burton Snowboards ACTION REQUESTED OF COUNCIL: Council is being asked to listen to the presentation BACKGROUND: The Vail Town Council allocated $400,000 toward the funding of the Burton US Open Snowboarding Championships held March 3 – 8, 2014. Burton Snowboards representatives are giving a recap on the event overview, budget details, impacts, attendance numbers and demographics, marketing efforts, community activation, sustainability efforts and feedback from competitors and organizers. Complete information is in the attached presentation. ATTACHMENTS: 2014 Burton US Open Snowboarding Championships Presentation 5/6/2014 To: Vail Town Council From: Maria McNulty and Nick Sargent, Burton Snowboards Date: May 6, 2014 Subject: 2014 Burton US Open Snowboarding Championships Presentation I. BACKGROUND The Vail Town Council allocated $400,000 toward the funding of the Burton US Open Snowboarding Championships held March 3 - 8, 2014. II. OVERVIEW Burton Snowboards representatives are giving a recap on the event overview, budget details, impacts, attendance numbers and demographics, marketing efforts, community activation, sustainability efforts and feedback from competitors and organizers. Complete information is in the attached presentation. III. ACTION REQUESTED OF COUNCIL Council is being asked to listen to the presentation. IV. ATTACHMENTS 2014 Burton US Open Snowboarding Championships Presentation 5/6/2014 Event Recap: 2014 Burton US Open Snowboarding Championships presented by MINI 5/6/2014 Burton US Open Snowboarding Championships: Monday, Mar 3 – Saturday, Mar 8, 2014 Nick Sargent, Burton Snowboards Office: 802.660.3285 Mobile: 303.588.5807 nicksa@burton.com 2   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Overview The  2014  USO  went  down  in  the  books  as  the  best  one  in  the  history  of  the  event.    The  32nd  annual  USO  saw  96  of  the  world’s  greatest  snowboarders,  including  Olympic  gold  medalists  Jamie  Anderson    (USA)  and  Kaitlyn  Farrington  (USA),  silver  medalist  Stale  Sandbech  (NOR)  and  bronze   medalists  Mark  McMorris  (CAN),  Taku  Hiraoka  (JPN)  and  Kelly  Clark  (USA).    In  all  there  were  54  USO  compeZtors  that  were  also  in  Sochi.    In  addiZon  top  riders  such  as  Torstein  Horgmo,  Chas  Guldemond,  Taylor  Gold,  Arielle  Gold  and  Spencer  O’Brien  took  part  in  the  4  days  of  compeZZon  and  the   week  long  fesZviZes.      This  year,  built  on  the  momentum  and  success  of  the  2013  event.    A  week’s   worth  of  acZviZes  were  offered  to  the  riders,  media,  locals  and  spectators  alike,  showcasing  how  Burton  and  Vail  are  best  in  class….all  that  Vail  and  Burton  can  offer:    top  notch  riding,  world  class  venues,  nightlife,  après  acZviZes,  sponsor  interacZons,  best  in  class  free  riding,  kids  and  family   acZviZes,  top  musical  acts  and  more.    New  this  year  was  the  Olympic  Welcome  on  Wednesday.    Designed  to  get  people  into  town  earlier  in  the  week  and  to  celebrate  the  riders  that  competed  in  Sochi.   3   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Vail Brand Compatibility 4   Standard  of  excellence  met  by:     • For  the  second  year  in  a  row,  the  greatest  snowboard  event  in  the  world   was  hosted  by  the  premiere  mountain  resort  community  in  the  world.     Building  on  the  momentum  and  excitement  of  2013,  the  2014  event  saw   event  greater  adendance,  quality  of  experience  and  economic  impact   further  demonstraZng  the  power  of  marrying  two  premium  brands.             • The  2014  Burton  US  Open  featured  the  World's  best  female  and  male   snowboarders  including  54  athletes  that  had  competed  in  the  Olympics  and   six  2014  Winter  Olympic  medalists.   • The  event  producZon  level  was  further  elevated  in  2014.    On  hill  venues   were  enhanced,  new  off  hill  acZviZes  were  added  and  exisZng  acZviZes   were  improved  all  creaZng  a  best  in  class  experience  for  the  athletes  and   the  spectators. 5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Strengths & Weaknesses 5   • Exceeded  expectaZons:   • The  2014  Burton  US  Open  conZnues  to  met  and  exceeded  all   expectaZons  set  by  Burton  and  its  supporZng  partners.    World  class   compeZZon  combined  with  top  notch  off  hill  acZviZes  and  fesZviZes   created,  all  hosted  in  a  premiere  resort  locaZon  yielded  the  “best   ever”  in  the  history  of  the  USO.     “It  was  so  great  to  be  able  to  make  the  US  Open  this  year  at  Vail  aier  a   whirlwind  Post-­‐Olympics  tour.    The  town  does  such  a  great  job,  and  I  was   so  excited  to  get  back  on  snow  with  such  a  great  group  of  riders.    I’m   looking  forward  to  next  year  as  I  think  it  is  an  awesome  way  to  end  my   compeZZon  season!”    Kaitlyn  Farrington,  Gold  Medalist  in  Halfpipe,  2014   Olympic  Winter  Games.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Strengths & Weaknesses 6   • Event  Highlights:   • The  USO  saw  96  of  the  best  riders  in  the  world,  including  54  Sochi   Olympians  and  6  medalists  compeZng  for  4  days  on  world  class   halfpipe  and  slopestyle  venues.     • The  USO  featured  enhanced  in  town  acZviZes  for  all  ages  that   enhanced  the  spectator  and  town  visitor  experience  including:     Olympic  CelebraZon,  Après  All  Day  Lounge,  Riglet  park,  USO   entertainment  hubs,  live  DJs  and  concerts  and  more.     • Over  49,000  projected  spectators  came  out  to  adend  the  USO   Wednesday  –  Saturday.     • The  USO  once  again  helped  have  a  posiZve  impact  on  local  revenues:     March  tax  revenues  up  3.5%  from  2013  and  parking  revenues  up  9%   from  2013   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Strengths & Weaknesses 7   • During  the  USO  week,  Vail  Mountain  saw  a  significant  increase  in  skier   visit  over  the  same  week  in  2013  and  2012.    They  also  saw  a   significant  increase  in  the  number  of  snowboarders  on  the  mountain   during  the  event  week  than  in  the  previous  year.   • The  USO  packed  the  town  with  96%  lodging  occupancy  for  the  valley   • 2014  saw  a  conZnuaZon  of  the  collaboraZon  with  local  businesses   started  in  2013  in  which  people  were  encouraged  to  visit  Vail   businesses.   • The  USO  conZnues  to  adract  media  with  over  192  media  and  photo   credenZals  were  distributed  onsite,  represenZng  91  media  outlets   and  resulted  in  1200+  stories,  up  66%  from  2013.     • The  2014  USO  was  Burton’s  most  socially  engaged  event                                           to  date  with  over  15,000  tags  across  46  countries.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Strengths & Weaknesses 8   • The  USO  conZnues  to  be  provide  a  successful  global  TV  and  webcast   plasorm  for  the  event  and  its  partners:    Over  1,000  hours  covering   more  than  185  broadcast  territories  and  with  a  potenZal  reach  of  all   programming  to  more  than  9,000,000,000  house  holds.   • In  2014,  the  USO  established  a  partnership  with  the  new  network  FS2   which  included  live  coverage  of  the  men’s  and  women’s  HP  and  SS   finals  and  yielded  over  900,000  viewers.   • The  USO  conZnued  its  efforts  on  local  and  regional  markeZng   including  print,  online,  radio,  social,  billboards  and  broadcast   • The  USO  made  efforts  to  reach  out  to  the  local  Vail  youth  to  engage   them  in  USO  acZviZes  including  Riglet  and  compeZZon  viewing.   • CreaZon  of  the  Olympic  CelebraZon  with  the  aim  to  drive  people         into  town  early  in  the  event  week.                                                                 5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Strengths & Weaknesses 9   • Measures  that  could  be  taken  for  event  improvement:   • ConZnued  outreach  and  engagement  with  local  ski/snowboard   community.   • ConZnued  outreach  and  engagement  with  local  youth.   • ConZnue  to  develop  programs  that  support  local  businesses.   • Strive  for  greater  engagement  with  the  foreign  visitors.   • Work  on  speaking  to  early  season  visitors  with  the  intent  to  get  them   to  return  to  Vail  for  the  USO.   • ConZnue  to  strengthen  the  event  foundaZon,  rather  than  expanding   the  event  for  expansion  sake.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Strengths & Weaknesses 10   • On  all  accounts,  the  2014  USO  was  the  most  successful  USO  to  date.     Building  on  the  successes  of  2013,  the  USO  saw  growth  in  the  areas   of  economic  impact,  spectators,  media  and  general  event   improvements.             • Lodging:    on  par  with  2013  and  exceeded  same  calendar  week   • TV  distribuZon:    exceeded  2013   • Media  adendance  and  coverage:    exceeded  2013   • Impact  on  revenues:    exceeded  same  calendar  week  in  2013   • Skier  Visits:    exceeded  same  calendar  week  in  2013   • Local  community  outreach:    exceeded  2013   • MarkeZng/promoZon:    exceed  2013     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Event Budget 11   • Total  event  budget:  $4  million   • CSE  funds:  $400,000   • Profit  (loss):  $0   • In-­‐kind  Sponsorship:  $0   • Cash:  $3  million   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Estimated Results 12   Spectators  vs.   Impressions                 Comp   Venue   Sponsor   Villages   Concert /Dobson   Lionshead /Riglet   Projected   Skier   Days   Total   Spectators   Total   Impressions   2014     (3/5-­‐8)   8,500  26,000  14,300  100  72,000  49,850  121,805   2013     (2/28-­‐3/2)   15,000  14,000  60,000  91,000   Another  banner  year  for  USO  adendance,  which  further  demonstrates  that  both  the   on  and  off  hill  adracZons  provide  a  compelling  reason  to  come  to  Vail.    This  season   the  USO  implemented  a  new  system  of  measurement,  assessing  the  number  of   actual  spectators,  rather  than  the  number  of  total  onsite  event  impressions  as     was  done  in  2013.     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Estimated Results 13   75   29   46   24  33   8   29   16   43   13   29  18   %  that  said   USO  enhanced   their   experience   %  that  said   they  came   specifically  for   USO   %  that  said   they  came   specifically  for   Men's  HP   %  that  said   they  came   specifically  for   Sat.  band   Vail  Mt  Maze  Survey  Highlights   Golden  Peak  Lionshead  Vail  Village   Town  of  Vail    |    CSE    |    6/7/14   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14  14   The  USO  implemented  its  own  survey  in  2014,  interviewing  over  200  people  about   their  experience  in  Vail.    Here  are  the  highlights:   33%:    Overnight  visitor   15%:    Seasonal  resident       23%:    Full  Zme  resident     28%:    Day  Visitor       Overnight  visitors  stayed  an  average  of  4.5  nights,  the  majority  were  staying  in   Vail.       The  USO  was  rated  on  average  a  6.5  (out  of  10)  with  regard  to  how  important  the   event  was  in  factoring  their  decision  to  come  to  Vail.         Average  age  of  survey  respondent  was  27     Consumer  spending/day:    $20  -­‐  $1500/day   Estimated Results 5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Estimated Return on Investment (ROI)* 15   • TOV  TO  COMPUTE   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Lodging Once  again,  the  USO  made  a  significant  impact  on  lodging  within  the  Vail   valley,  yielding  an  8%  increase  in  capacity  and  $32  ADR  bump  from  the  same   week  in  2013.      AddiZonally,  total  rooms  booked  by  and  through  event  grew   by  491  room  nights.   16   Lodging   Tallies   Event  Week    Same  Calendar   Week   March   ADR   Room   Nights     2014  96%(Mar  3-­‐8)  $496  2318   2013  97%     (Feb  25  –Mar  2)   88%     (Mar  4-­‐9)   $464  1827   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Local Revenue 17   Local  Taxes  February  March   2014  $3,778,625     2013  $3,209,239    $3,690,232     It  can  be  inferred  that  the  USO  is  a  contribuZng  factor  in  the  posiZve  growth   in  local  tax  revenues  over  the  last  two  years  during  the  month  of  March.      Tax   revenues  were  up  7.7%  or  $271,544  from  budget  and  up  3.5%  or  $128,468   from  March  2013.           “The  Burton  USO  proved  again  this  year  that  it  is  a  great  addiZon  to  the  lineup   of  events  and  acZviZes  in  Vail.  USO  brings  an  energeZc,  enthusiasZc  crowd  to   Vail.  The  Sonnenalp  enjoyed  a  boost  in  business  in  both  heads  in  beds  and  in   sales  at  our  food  and  beverage  outlets.  We  look  forward  to  welcoming  Burton   USO  back  to  Vail  for  many  years  to  come!”    Patricia  McNamara  Director  of   Sales,  Sonnenalp     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Local Revenue 18   Parking  2014  Mar  7-­‐9  2013  Mar  3-­‐10   (same  calendar  week)   2013      Mar  1-­‐3         (event  week)   Vail  Village  Cars  6,913  6,803  7,692   Vail  Village  $  $59,486.00  $58,925.00  $70,243.00   Lionshead  Cars  4,893  4,596  4,863   Lionshead  $  $49,170.00  $43,222.00  $51,445.00   Total  Revenue  $108,656.00  $102,147.00  $121,668.00   The  2014  USO  also  helped  generate  increases  in  local  parking  revenues,  up  9%   from  2013.         This  further  demonstrates  the  posiZve  impact  the  USO  had  on  this  off  peak   week.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Local Business Quotes 19   “Thank  you  for  your  partnership  on  one  more  successful  year  of  the  Burton  US  Open.  This  event  has  impacted  immensely  Larkspur’s  lunch  and  après  business,  increasing  our  revenue  by  40%  compared  to  prior  years  when  we  didn’t  have  the  compeZZon  in  Golden  Peak.  Compared  to  2013,  2014’s  revenue  was  increased  by   4%.  The  event  has  also  brought  a  vibrant  atmosphere  to  our  restaurant  and  the  early  planning  and  organizaZon  made  it  even  easier  and  enjoyable  this  year  for  both  our  staff  and  our  guests.”  Nathalia  Souza  Chinn,  Events  Director,  Larkspur     “The  Burton  US  Open  was  great  for  Bol!    Being  located  right  next  to  the  Après  All  Day  Lounge  we  were  able  to  generate  a  lot  of  business  from  the  athletes,  the  sponsors  and  fans  in  Vail  for  the  event.    The  whole  week  brought  great  energy  to   town  and  was  a  perfect  crowd  for  us  to  showcase  our  food  &  drinks,  fill  the  bowling  lanes  and  host  talented  DJs  that  we  love,  really  elevaZng  our  nightlife.    We  are  looking  forward  to  teaming  up  with  Burton  again  next  year!”    Caitlin  Pauls,  Events  Coordinator,  Bol                 5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Vail Mountain 20   For  the  second  year,  Vail  Mountain  felt  the  posiZve  effects  of  hosZng  the  USO.         • Even  though  the  week  of  the  USO  was  considered  “off  peak”,  Vail  saw  a  greater  number  of  cumulaZve  skier  visits  than  during  the  same  calendar  week  (“Off  Peak   3”)  in  2013  and  in  2012.   • Vail  saw  an  increase  in  the  number  of  snowboarders  during  the  USO  than  was  seen  during  the  same  week  in  2013.     • During  the  USO  week,  Vail  saw  significant  growth  with  desZnaZon  and  out  of  state   visitors  over  the  same  week  in  2013.    There  was  significant  growth  with  the  internaZonal  visitor.    In  addiZon,  instate  overnight  numbers  grew  as  well.       “We  are  thrilled  with  the  energy,  excitement  and  exposure  that  the  Burton  US  Open  brought  to  Vail  this  season.    There  was  clearly  more  focus  and  adenZon  on  the  US  Open  in  its  second  year,  and  we  felt  the  operaZon  of  the  event  was  another  big  step  up  in  year  two  and  we  can  all  make  another  big  step  up  for  year  three.    We  felt  that   the  vision  of  elevaZng  the  event  to  a  world-­‐class  level  was  realized  this  year  and  that  we  now  have  a  plasorm  to  make  it  even  bigger  for  Burton  and  Vail  in  the  years  to  come.”    Chris  Jarnot,  Senior  Vice  President  and  Chief  OperaZng  Officer,  Vail  Mountain.       5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Marketing and Promotion 21   Similar  to  the  2013  USO,  Burton  made  significant  markeZng  efforts  to  reach  out  to  a  local,   regional,  naZonal  and  internaZonal  audience  via  print,  online,  broadcast  and  social   media.         5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Webcast 22   The  USO  webcast  sets  the  bar  for  the  industry  and  2014  was  no  excepZon:    fun   talent,  engaging  programming  and  great  guests  made  for  a  compelling  four  day   webcast  (22  hours)  that  was  seen  around  the  world.       Live   Webcast   Daily   Viewers   Video   Sessions   Total  Hr.   Consumed   Min.   per  Visit   2013  239,199  52,984  13.29   2014  169,588  52,327  21.98   VOD       (Mar   9-­‐23)   Daily   Viewers   Video   Sessions   Total  Hr.   Consumed   Min.   per   Visit   2013  30,964  3,867  7.49   2014  25,423  1,204  4.13   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TV 23   The  USO  produced  7  different  TV  shows  including  4  live  finals  and  3  post  produced   highlight  shows.  New  this  year  the  women’s  HP  and  SS  finals  were  made  available   as  live  shows  around  the  world.  Such  depth  of  programming  provided  for   networks  around  the  world  to  take  programming  that  fit  with  their  audience  and   programming  tastes.       Show  Length  (min)  Live  Post  Produced   Men’s  HP  120    X   Women’s  HP  90  X   Men’s  SS  120  X   Women’s  SS  90  X   HP  Highlight  30  X   SS  Highlight  30  X   Lifestyle  30  X   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TV 24   New  in  2014,  the  USO  forged  a  partnership  with  the  new  network  Fox  Sports  2  in  efforts  to  build  a  home  for  snowboarding  in  the  US  and  to  grow  a  partnership  in  which  the  USO  becomes  a  standout  winter  property  for  the  network.    AddiZonally,  the  USO  programming   was  distributed  around  the  world  via  IMG  Media  and  live  locally  in  the  Vail  valley  on  TV8.   DomesWc  TV  Total  Programs  Total  Viewers   2014  (FS2  +  FSN)  7  original  +  reairs  957,000   2013  (NBCSN)  Men’s  HP    93,000   2013  (Universal)  7  original  +  reairs  770,000   Note:    The  TV  graphics  from  2013  USO  programs  were  nominated     for  an  Emmy.   InternaWonal   TV   Total  Hours  Total  Territories  PotenWal  Viewers   (including  Reairs)   2014  1000+  185  9,030,088,441   2013  1000+  175  3,457,703,515     Town  of  Vail    |    CSE    |    6/7/14   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TV 25   Programming  Key  Takers/NaWons   Live  US,  RUS,  SWE,  POR,  POL,  NZL,  ITL,  ISR,  GER,   FRA   Post    AUT,  AUS,  SUI,  BRA,  CHN,  GER,  JPN,  NZL,  POR,   SKO,  SWE,  USA   Key  distribuZon  territories:   The  USO  programming  featured  Vail/Town  of  Vail  in  all  of  the  6  programs  both  verbally  and  visually.  Aside  from  5  commercials  and  3  billboards  that  ran  in  USO  programming  (and  the  re-­‐airs),    a  :15  second  piece  on  TOV  was  created  as  part  of  the  introducZon  for  the  USO  lifestyle  show  that  aired  globally.     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   National Marketing 26   PRINT  –  NATIONAL  (THROUGH  BURTON)   Transworld  Snowboarding   • 2  USO  single  pages  –  Feb  Issue   • Total  circulaZon:    120,558   • Total  readership:    753,487   • Ad  Value:    $50,316     Snowboarder  Mag   • 2  USO  single  pages  –  March  Issue   • Total  circulaZon:    70,000   • Total  readership:    490,000   • Ad  Value:    $10,000     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Regional Marketing 27     • Colorado  Daily  -­‐  February  14,  21  and  28     • Rocky  Mountain  Collegian  -­‐  February  20  and  27   • Boulder  Daily  Camera  -­‐  February  16  and  23,  March  2   • Westword  -­‐  February  20,  27;  westword.com  FREE  added-­‐value     • Vail  Daily  -­‐  December  14  (Half)  and  28  (Half);  January  18  (Half);   February  15  (Full),  22  (Half)  and  28  (Weekly);  March  1(Half),  4  (Half),  5   (Full),  6  (Full),  7  (Full)  and  8  (Full)   • Idaho  Springs  Billboard    -­‐  February  9-­‐March  9     • TIGA  Buses  -­‐  18  buses,  November  through  April     • Open  Snow  -­‐  2  to  3  e-­‐newsleder  inclusions       • Denver  Digital  Signage  –  Colorado  ConvenZon  Center,  1/29  –  2/5  (SIA   1/30  –  2/2)   • TV8  -­‐  January  1-­‐March  8,  :30  spots   • Comcast  -­‐  February-­‐March,  :30  spots     TOTAL:  $70,823.76  (up  from  $40,240  in  2013)          Town  of  Vail    |    CSE    |    6/7/14   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Radio 28   RADIO:   KZYR  THE  ZEPHYR   • 12/20/13  US  Open  Band  Release   30  hours  of  “tease”  material  prior  to  release,  90  (:15)  promos,  social  media   menZons,  webpage  feature  leading  up  to  release,  60  (:60)  ads  for  release   followed  by  song  montage  of  arZsts   • 2/7/14-­‐3/5/14  -­‐  200  (:60)  spots   • 2/7/14-­‐3/5/14  -­‐  Backpack  and  sponsor  giveaways   • 3/3/14-­‐3/8/14  -­‐  US  Open  Updates  (:60-­‐:90)  spots  minimum  of  6  Zmes   per  day  with  added  info  on  website  and  social  media  to  include  results,   daily  schedules,  and  other  important  info.       AMT  (Always  Mountain  Time  Radio)   • 2/13/14-­‐3/5/14  -­‐  Backpack  and  sponsor  giveaways   • 2/13/14-­‐3/5/14  –  288  (:60)  spots,    91  (:15)  Bonus  Live  Reads   Town  of  Vail    |    CSE    |    6/7/14   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Digital 29   (Vail):   • Google  retargeZng   • Display   • CRM  Emails   • Vail.com  homepage  dedicaZon   • Social  (FB,  Twider,  Blog,  Instagram,  YouTube)   • TOTAL:  $10,000   (Burton):   • US  Open  Event  SecZon:   • Total  Page  Views-­‐  434,813   • US  Open  Homepage  takeover  on  burton.com  2/19-­‐3/6:   •   Total  Page  Views-­‐207,870         5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Grass Roots Marketing 30   GRASSROOTS  MARKETING   • MenZons  on  VailGov  Twider   • Event  info  on  Vailgov.com,  Vaileventparking.com,  "What's  Happening  in  Vail"   Posters,  "This  Week  in  Vail"  Town  of  Vail  weekly  news  leder,  This  Week  in  Vail   website   • Info  to  other  event  websites  and  groups  for  Colorado  and  Denver  such  as;  Vail   Resorts,  Vail  Daily,  Vail  Valley  Partnership,  Zvents.com,  Evensul.com,  Lion  Square   Lodge  Website,  Colorado  Info,  5280  Denver's  Magazine,  Denver.org/Denver  365,  and   ColoradoEventToday.com   • InformaZon  distributed  to  Vail  Info  Centers  and  community  hosts     • Concierges  -­‐  90  hotels  between  Vail,  Beaver  Creek,  and  Avon  with  rack  cards  and   then  again  with  event  guides.     • InvitaZons  to  the  database  for  the  Concierge  Night  at  the  Flagship  Burton  Store  to   mailing  list  of  nearly  400  concierges.     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Grass Roots Marketing 31     • Full  street  team  was  to  distribute  event  flyers/posters  within  the  Vail  Valley  and   surrounding  mountain  towns:    780  locaZons  throughout  the  Vail  Valley,   Breckenridge,  Frisco,  Silverthorne,  Dillon,  Denver,  Boulder,  Fort  Collins,  Glenwood   Springs,  Aspen,  and  Steamboat  Springs.       • Community  Outreach  and  branding  within  area  accounts:  BUSO  Branded  “Table   tents”  were  distributed  to  restaurants  including  Garfinkel’s,  The  Red  Lion,  Larkspur,   Tavern  on  the  Square,  AlZtude,  Big  Bear  Bistro,  Blue  Moose  Pizza,  Bully  Ranch   Restaurant,  Chicago  Pizza,  Cinebistro,  El  Sabor,  La  Tour,  Loaded  Joe’s,  Local  Joe’s,   The  Fitz,  Los  Amigos,  Mountain  Cupcakes,  Pazzo’s,  Samana,  Shakedown,  Vail   Chophouse,  Vail  Underground,  Vendeda’s  Italian  Restaurant,  Westside  Café,   Yellowbelly,  and  YeZ’s  Grind.  This  was  part  of  the  “Après  All  Day  Program”,  but  info   on  the  tent’s  was  general  event  info  which  helped  to  bring  the  community  in  as  part   of  the  event.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Grass Roots Marketing 32     • Met  with  50-­‐75  community  hosts  of  the  Vail  Info  Center  to  fill  them  in              on  the  Open  and  get  them  prepared  for  quesZons  from  the  public.       • AddiZonal  groups  were  informed  about  the  event  so  they  could  in  turn  inform  their   employees  (bus  drivers,  code  enforcement,  parking  adendees,  etc.)     • USO  event  collateral  quanZZes  below:     • Event  Posters  -­‐  2,100   • Event  Flyers    -­‐  4,500   • Event  Guide    -­‐  15,000   • Rack  Card    -­‐  4,500   • Concert  Poster  -­‐  850   • Concert  Flyer  -­‐  3,000     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media With  social  media  becoming  so  commonplace  in  our  everyday  lives,  it’s  no  surprise  that  the  32nd  annual  US  Open  proved  to  be  Burton’s  most  socially  engaged  event  to  date.      To  maximize  engagement,  the  hashtag  “#BurtonUSOpen”  was  once  again  uZlized  to  allow  the  audience,  both  on  site  and  off,  to  share  their  favorite  US  Open  moments,  images,   and  comments.                 33   USO   Posts   #BurtonUSOpen   tags   Countries   parWcipated   Total  posts  on  FB,  Twider,   Instagram   2014  15,000  46  292   2013  3,500  NA  150   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media 34   BURTON  METRICS     Social  Media  Impressions  Total Reach Potential Impressions Minutes  Watched   Burton  Facebook  2,232,576  8,904,350  -­‐   Burton  Twider  6,606,625  23,573,101  -­‐   Burton  Instagram  12,545,000  61,837,384  -­‐   Burton  YouTube  113,834  113,834  162,038   #BurtonUSOpen  8,725,377  35,449,523  -­‐   Keyword  "Burton  US  Open"  3,920,127  9,771,598  -­‐   Total:  34,324,490  140,161,732  3,373,898   Social  Media  Overview       Facebook  Posts  95   Tweets  141   #BurtonUSOpen  menZons  16,236   Instagram  Photos  43   You  Tube  Videos  13   Real-­‐Time  Webcast  Videos  12   Countries  46   Total  Posts  292   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media 35   BURTON  METRICS     Social  Engagement  Likes  /  Favorites  Comments  /  Replies  Shares  /  Retweets  Clicks   Facebook  46,474  632  1,175  448,400   Instagram  672,404  2,899  0  2,142   Twider  10,022  251  3,511  6,152   YouTube  1,329  112  108  113,834                       Total:  730,229  3,894  4,794  570,528   Total  Social  Engagement:  1,309,445     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media 36  Town  of  Vail    |    CSE    |    6/7/14   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media 37  Town  of  Vail    |    CSE    |    6/7/14   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media 38   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media As  in  2013,  Burton  developed  a  successful  social  plan  specifically  for  TOV  across  Facebook,  Twider,  YouTube,  and  Instagram.    This  plan  resulted  in:                          Highlights  included  interacZons  with  the  Vail  Veterans  program,  Jake  riding  with  a   Make-­‐A-­‐Wish  program  parZcipant,  on  locaZon  video  content,  things  to  do  in  TOV,  free  concert  and  event  informaZon,  as  well  as  compeZZon  updates  and  results.                   39   TOV     Overview   TOV   Posts     Impressions  Likes  Comments  Shares  Clicks   2014  77  30,940,443  264,281  1,609  881  226,582   2013  27  3,137,544    77,083    8,813     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media TOV  Social  Results  for  Facebook  &  Twider:     40   TOV  Posts  2014   Facebook   2013     Facebook   2014     Twider   2013   Twider   Posts  35  15  16  5   Impressions  3,280,550  1,962,616    384,460     Likes/Favorite  17,705  34,465    853    24   Comments/Replies  231  8,475  28  5   Shares/Retweet  516  6,574    270  31   Clicks/Min  watched  139,697  NA  698   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Social Media TOV  Social  Results  for  Instagram  and  YouTube     41   TOV  Posts  2014     Instagram   2013     Instagram   2014     YouTube   2013     YouTube   Posts  17  7  9  NA   Impressions  790,468    NA   Likes/Favorite  244,816  42,594    1,007  NA   Comments/Replies  1,267  333  83  NA   Shares/Retweet  95  NA   Clicks/Min  watched  847  107,924  NA   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   PR/Communications The  USO  PR  efforts  conZnue  to  set  the  bar  for  event  coverage.    2014  saw  many   successes  in  the  PR  arena.    There  was  a  10%  increase  in  media  adendance  over  last   year.    There  was  a  66%  jump  in  print  and  online  coverage  in  2014  and  included   coverage  in  such  top  outlets  as:  AP,  ESPN,  Fox  Sports  2,  Universal  Sports,  XGames.com,   Self,  Snowboard  Colorado,  The  Denver  Post,  303  Magazine,  Vail  Valley  Magazine,   Sneak  Peak  Vail,  Transworld  Business,  Snowboarder,  Snowboard,  Transworld   Snowboarding,  Grind  TV,  Rad  Collector  and  Snowboard  Canada.       42   Print/ Web   Adending   Media   Total   Outlets   Press   Releases   Total   Stories   TOV     hits   Impressions  Ad     Value   2014  192  91  13  1200+  450  TBD  TBD   2013  173  89  10  800+  NA  190,707,355  $26,419,581   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   PR/Communications PR  was  also  highly  successful  in  generaZng  broadcast   coverage  of  the  event  up  ,  number  of  hits  was  up  32%  from   2013.           43   TV  Total   Hits   TOV     Hits   Broadcast   Impressions   Ad     Value   2014  113  35  50,696,030  $13,800,258   2013  36  NA  3,194,713  $120,749   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   PR/Communications 44   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   PR/Communications 45   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   PR/Communications 46   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   PR/Communications 47   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Community Contribution Just  as  important  as  the  acZon  that  takes  place  on  the  hill,  are  the  acZviZes  that   take  place  off  the  hill,  across  the  town  of  Vail.    What  makes  the  USO  special  is  the   plasorm  that  Burton  creates  for  the  snowboard  lifestyle  of  which  music  and   celebraZon  play  an  important  role.    This  year,  from  Lionshead  to  Golden  Peak   there  were  acZviZes  taking  place  Wednesday  through  Saturday.   48   • Solaris  Concert  Stage  hosted  world  class  musical  talent  Big   GiganZc  on  Friday  and  Capital  CiZes  on  Saturday  to  all-­‐ages   capacity  crowds.   • Solaris  Ice  Rink  was  transformed  into  the  Après  All  Day   Lounge  where  visitors  could  listen  to  a  DJ,  have  a  drink,   watch  the  live  event  feed  and  interact  with  event  partners   Wednesday  –  Saturday.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Community Contribution 49   • Eagle  Bahn/Lionshead  became  the  home  of  Riglet,  an   interacZve  snowboard  learning  zone  for  kids  6  and  under,   Wednesday  –  Saturday.   • Saturday  night,  Dobson  Ice  Arena  was  altered  into  a  late   night  club  and  hosted  infamous  DJ  Jazzy  Jeff  for  a  capacity,   21  and  over  crowd.   • From  Golden  Peak  to  Lionshead,  4  high  profile  bars  were   selected  to  serve  as  USO  entertainment  hubs  with  live   feeds  (where  possible),  USO  swag,  USO  promos  and   acZviZes  and  special  visits  from  Burton  riders,  Wednesday   –  Saturday.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Community Contribution 50   • USO  Après  All  Day:    The  Après  All  Day  Program  was  an  opportunity   available  to  any  restaurant  or  bar  within  the  town  of  Vail  to  get  involved   with  the  Burton  US  Open.     • 26  parZcipaZng  restaurants/  bars,  as  well  as  the  two  Burton  Stores   which  was  an  improvement  in  parZcipaZon  from  the  F&B   establishments  in  town   • They  offered  a  wide  variety  of  compelling  specials  which  not  only   ramped  up  excitement  for  the  BUSO  in  town  but  helped  to  drive   traffic  into  town  before,  during  and  aier  compeZZons   • This  was  adverZsed  through  the  US  Open  website,  via  the  physical   card  itself  which  was  handed  out  by  community  hosts  and   representaZves  in  the  Burton  Expo  tent,  as  well  as  in  the            newspaper   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Community Contribution 51   • Burton  US  Open  Hubs  -­‐Garfinkel’s,  The  Red  Lion,  Larkspur  and  Tavern  on   the  Square  were  the  2014  hubs  (March  3-­‐8,  2014)   • Burton  chose  four  different  restaurants  in  Vail  to  fully  incorporate   into  the  US  Open  as  official  bars  where  they  were  loaded  with  US   Open  branded  barware,  Burton  décor,  and  some  were  given  staff   tee’s  and  hats.     • BUSO  showed  their  love  for  the  community  and  support  for  these   hubs  but  offering  each  bar  a  supply  of  giveaways  such  as   snowboards,  backpacks,  and  other  Burton  swag  to  giveaway  however   the  restaurant  chose.   • Garfinkel’s  hired  a  DJ  for  an  extra  night  to  do  some  giveaways,  and   said  it  was  a  huge  hit.     • The  bars  were  all  very  pleased  with  the  barware  and  giveaways           5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Community Contribution 52   • Chill  Fundraiser  (Wednesday,  March  5,  2014)   • For  the  second  year,  the  Chill  Fundraiser  was  hosted  at  the  Colorado  Ski  and   Snowboard  Museum.  It  was  a  wonderful  way  to  Ze  in  the  long  standing   organizaZon  of  Vail’s  museum  to  such  a  wonderful  philanthropic  group.     • The  event  was  a  huge  success,  packed  wall  to  wall  with  athletes  like  Kelly  Clark   and  Mark  McMorris  and  a  live  DJ  seng  the  night  off  right.       • VIP  Viewing  for  Red  Sandstone  Elementary  (Thursday,  March  6,  2014)   • 45  second  graders  and  10  teachers  from  Red  Sandstone  Elementary  were   invited  to  watch  the  HP  semi-­‐finals  in  the  VIP  viewing  area.   • USO  Emcee,  Joanna  Magic,  got  the  group  involved  and  on  the  big  screen  at   the  top  of  the  halfpipe.  Everything  went  well  and  the  youth  and  teachers  were   excited  at  the  opportunity  and  hope  to  come  next  year.     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Sustainability Efforts 53   • Recycled  all  of  our  Chloroplast  Signage   • We  are  repurposing  our  vinyl  banners  to  use  as  tote  bags/recap  book  jacket  sleeves   • There  was  recycling  venues  located  throughout  our  sponsor  villages   • Ali  Kenny  gave  a  speech  about  the  importance  of  sustainability  and  Burton’s  acZvaZon  with  the   Green  Mountain  Process,  Blue  Sign  partnership,  and  our  partnership  with  POW  hdp:// www.burton.com/default/sustainability)   • Worked  with  town  environmental  officials  to  develop  green  pracZces  and  worked  with  Vail   Honey  Wagon  to  recycle  all  event  cardboard,  plasZc  and  aluminum   • Had  event  staff  dedicated  to  collecZng  and  sorZng  trash  and  recycling   • Served  beverages  in  recyclable  or  compostable  cups   • Moved  to  majority  use  of  linens  in  lieu  of  plasZc  disposable  tablecloths     • No  vehicles  were  lei  idle  while  loading  in  and  out   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Sustainability Efforts 54   • Burton  and  Mountain  Dew  are  dedicated  to  sustainability.  This  collaboraZon  resulted  in  the   USO  Recycling  program  and  Green  Mountain  Process    Soigoods  –  backpacks  and  outerwear   fabrics  made  from  recycled  Mountain  Dew  bodles.     • Listed  below  are  aspects  of  Mountain  Dew’s  on  site  acZvaZon  that  showcased  their  green   efforts  and  sustainability  awareness  during  the  2014  US  Open:   • Compostable  Sampling  cups   • Dew/Burton  GMP  Branded  Recycling  Bins   • Green  Mountain  Process  Showcase  -­‐  GMP  vending  machine  dispensing  Mountain  Dew   x  Burton  PET  tee’s  made  from  recycled  Mountain  Dew  bodles.   • Large  PCR  display  showcasing  the  process  of  recycling  Mountain  Dew  bodles  into   fabrics  used  in  Burton  tee  shirts  and  outerwear.     • Custom  PCR  Tee  Shirt  Transfer  StaZon   • Custom,  consumer  designed  graphics  printed  via  heat  transfer  onto                                         Mountain  Dew  x  Burton  PET  tee  shirts  made  from  recycled  Dew  bodles.     5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Sustainability Efforts 55   • Dew  Recycling  Bins   • 20  Mountain  Dew  branded  recycle  bins   throughout  sponsor  village  to  aid  in  green   efforts.   • All  bodles  of  Mountain  Dew  used  for  sampling   were  recycled.   • Useful  and  Relevant  Premiums   • Buffs,  wax,  wax  scrapers,  beanies,  tee  shirts.     • All  premiums  and  swag  items  are  meant  to  be   used  for  the  long  term.  No  “throw  away”   premiums  or  swag  was  produced.   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Memorable Quotes “As  another  snowboarding  season  comes  to  a  close  with  the   US  Open,  I  can  honestly  say  that  this  has  been  one  of  my   favorites.”-­‐Donna  Carpenter,  President  Burton  Snowboards   (Burton  Girls)         “[I’m]  so  psyched  to  be  in  Vail  for  the  US  Open,  great   contest,  great  people.”  –Ben  Fergueson,  CompeZtor  (TV8   Interview)         “I  love  Vail.    I’m  so  happy  it’s  here.    The  snow  is  so  good,   and  the  weather  last  year  and  this  year  have  been  opZmal.     Everyone  looks  forward  to  coming  to  Colorado  to  finish  the   season  off.”  –Hannah  Teter,  2006  Olympic  Winter  Games,   Gold  Medalist  (TV8  Interview)                   56   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   Memorable Quotes  “It’s  so  fun  to  come  back  and  be  at  a  US  Open,  they   have  been  the  history  of  our  sport  with  the   compeZZve  side.    They  take  really  good  care  of  the   athletes.    The  course  is  fun,  it’s  totally  snowboarder   driven  and  it  feels  fun  to  be  here.”  –Jaime   Anderson,  2014  Olympic  Winter  Games  Gold   Medalist         “It’s  awesome  to  have  the  [US]  Open  in  Vail…to  be   in  Vail  has  just  been  amazing…”  –Kaitlyn  Farrington,   2014  Olympic  Winter  Games  Gold  Medalist           57   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TOV Inclusions/Deliverables 58   In  exchange  for  financial  support  to  the  USO,  Burton  delivered  all  of  the   following  benefits  to  TOV:     The  right  to  Town  of  Vail  name  and/or  logo  I.D.  on  USO  4-­‐color  print  ads  in   naZonal  publicaZons  including  a  Full  Page,  Transworld  Snowboarding  March   issue,    Full  page;  Snowboarder  Feb  issue  (Size  TBD);       The  right  to  Town  of  Vail  menZon  in  all  radio  adverZsing  and  promos  to  be  aired   throughout  the  Vail  Valley  on  KZYR;       The  right  to  Town  of  Vail  name  and/or  logo  I.D.  on  three-­‐thousand  four  hundred   (3,400)  USO  posters  and  eight  thousand  five  hundred  (8,500)  event  flyers;     The  right  to  Town  of  Vail  name  on  the  USO  media  releases;       5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TOV Inclusions/Deliverables 59   The  right  to  Town  of  Vail  name  and/or  logo  I.D.,  with  link,  on  the  landing   page  and  sponsor  page  of  the  USO  website  to  launch  in  January  2014;     The  right  to  Town  of  Vail  name  and/or  logo  I.D.  on  one-­‐thousand  (1,000)   USO  t-­‐shirts;     The  right  to  Town  of  Vail  name  and/or  logo  I.D.  on  three-­‐thousand  (3,000)   USO  credenZals;     The  right  to  Town  of  Vail  name  and/or  logo  I.D.  on  twenty  (20)  Rider/ CompeZtor  bibs;     The  right  to  Town  of  Vail  signage  displayed  in  the  USO  compeZZon  venue   and  sponsor  village.  Burton  to  produce  no  less  than  ten(10)  3'x8'  coroplast   signs  and  TOV  to  provide  up  to  twenty  (20)  3'x8'  vinyl  banners;       5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TOV Inclusions/Deliverables 60   The  right  to  Town  of  Vail  signage  displayed  in  the  USO  compeZZon  venue  and   sponsor  village.  Burton  to  produce  no  less  than  ten(10)  3'x8'  coroplast  signs  and   TOV  to  provide  up  to  twenty  (20)  3'x8'  vinyl  banners;     The  right  to  Town  of  Vail  name  and/or  logo  I.D.  on  the  8'x8'  USO  awards   backdrop;     The  right  to  a  minimum  of  fiieen  (15)  Town  of  Vail  PA  menZons  at  the  USO  at   Golden  Peak,  Solaris  and  Lionshead;     The  right  to  two(2)  thirty  second  (:30)  spots  to  be  aired  during  the  live  60  minute   or  120  minute  USO  programs  to  be  aired  on  Fox  Sports  2;     The  right  to  integrated  TOV  onsite  signage  visually  into  the  webcast  and   television  programming  globally;   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TOV Inclusions/Deliverables 61   The  right  to  twenty-­‐five  (25)  pairs  of  USO  VIP  credenZals  (50  total  credenZals);     The  right  to  ten(10)  thirty  second  (:30)  spots  to  be  aired  on  the  Big  Screens  during   the  USO;     The  right  to  place  a  printed  collateral  piece  in  one  thousand  one  hundred  (1100)   USO  gii  bags;     The  right  to  receive  twenty-­‐five  (25)  USO  gii  bags;     The  right  to  the  inclusion  of  a  :10  second  Town  of  Vail  vignede  in  one  or  more   USO  television  programs,    Burton  to  produce;     The  right  to  quality  talent  for  the  Solaris  USO  concerts;     The  right  to  visibility  via  Burton's  global  television  distribuZon;   5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TOV Inclusions/Deliverables 62   The  right  to  an  increased  paid  USO  markeZng/social  media  push  and  presence   into  key  domesZc  and  internaZonal  Town  of  Vail  markets;     The  right  to  a  Town  of  Vail  merchant  outreach  and  support  program  surrounding   the  USO  (expansion  of  the  Après  All  Day  program  of  2013);     The  right  to  the  expansion  of  the  Riglet  program  to  Lionshead;     The  right  to  the  placement  of  a  fourth  and  addiZonal  Big  Screen  at  Gore  Creek   Avenue  as  a  secondary  music  venue;     The  right  to  an  increased  four  (4)  day  event  vs.  a  three(3)  day  event  at  the  Town   of  Vail  Solaris  venue  (Après  All  Day  Lounge);           5/6/2014 Town  of  Vail    |    CSE    |    5/7/14   TOV Inclusions/Deliverables 63   The  right  to  a  USO  Town  of  Vail  school  outreach  program  which  will  be  exclusive   to  Vail  schools  including  Red  Sandstone  and  VMS;    and     The  right  to  a  USO  Town  of  Vail  school  outreach  program  which  will  be  exclusive   to  Vail  schools  including  Red  Sandstone  and  VMS;    and         5/6/2014 Town  of  Vail    |    CSE    |    5/7/14    THANK  YOU!       For additional highlight images of USO photos, collateral, and PR clippings, please go to: Host:                            199.104.126.168   Username:        burtonmedia   Password:          access@burton   Folder: USO 2014 64  Town  of  Vail    |    CSE  |    6/7/14   5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: Adjournment (ESTIMATED 4:15 p.m.) NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE) -------------------- THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, May 20, 2014 IN THE VAIL TOWN COUNCIL CHAMBERS FUTURE AGENDA ITEMS: Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.; Information Updates Attachments: WS - 15 min.; Executive Session items: 30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min. FUTURE AGENDA ITEMS: Colorado Municipal League Update - WS - 5/20 Booth Creek Park Plans Update - WS - 5/20 Castle Crown request for additional nodes - ES - 5/20 VLMDAC Meeting: 2014 Summer Creative Presentation WS - 5/20 VLMDAC Meeting: 2nd Supplemental WS - 5/20 CDOT and CSP Vail Pass Review - 5/20 Discussion of SWOT Results - WS - 6/3 Interview and Selection of new LLA members - WS & ES - 6/3 Half Day Budget Retreat - (morning) WS - 6/17 Discussion with Eagle County Commissioners - WS - 6/17 Community Survey Results - 30 min. - ES - 6/17 Half Day Retreat Competitiveness Plan - WS - 7/15 Finalize Budget Parameters - WS - 7/15 Quarterly Report on Capital Projects & Programs - (Info Update) WS - 7/15 Half Day Retreat Define Balanced Community - WS - 8/5 Discussion of Major Revenue Projections - WS - 8/5 Discussion on Economic Diversity w/ Stakeholders - WS - 8/19 Discussion of Parking & Transportation - WS - 9/2 VVMC Master Plan Discussion - WS - 9/16 Discussion of Five Year Capital & RETT Plans - WS - 9/16 Half Day Retreat w/ VLHA - WS - 10/7 Discussion on Town Manager's Budget (Final Draft) - WS - 10/7 Discussion on Adoption of Strategic Competitiveness Plan - WS - 10/21 Quarterly Status Report on Capital Projects & Programs (Info Update) - WS - 10/21 First Reading of Ordinance Budget Adoption - ES - 10/21 Discussion on Aspen Report & Follow up - WS - 11/4 Second Reading of Ordinance Budget Adoption - ES - 11/4 Discussion on Technology - WS - 11/4 Investment Policy Update ES - TBD I-70 Vail Underpass Traffic Analysis Update - ES - TBD - Tom Clean Up Title 12 Ordinance - TBD NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff - TBD Plastic bags - TBD Village Information Center - Greg - TBD Fee Schedule changes - George - TBD Neighborhood Speed Control - TBD - Greg/Dwight Housing Strategic Plan - George - TBD Beaver policy update - Kristen - WS - TBD 5/6/2014 Vail Valley Medical Center Master Plan Update - 60 min - ES - George - TBD 2015 WAC construction restrictions discussion - 30 min - WS- George - TBD Sister City discussion - TBD Discussion of future of RSES - TBD Streaming PEC & DRB - TBD 2015 Expectations/Legacy Piece - TBD 2015 Town-wide fulfillment - TBD VLMD Term limits - TBD Marijuana policy discussion - WS - Matt - TBD Walking Mountains zero watse program presentation - TBD 5/6/2014 VAIL TOWN COUNCIL AGENDA MEMO MEETING DATE: May 6, 2014 ITEM/TOPIC: Adjournment (ESTIMATED 4:15 p.m.) NOTE: UPCOMING MEETING START TIMES BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE) -------------------- THE NEXT REGULAR VAIL TOWN COUNCIL REGULAR WORK SESSION WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, May 20, 2014 IN THE VAIL TOWN COUNCIL CHAMBERS FUTURE AGENDA ITEMS: Ongoing agenda items TBD: DRB/PEC updates - Warren - WS - 15 min.; Information Updates Attachments: WS - 15 min.; Executive Session items: 30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min. FUTURE AGENDA ITEMS: Colorado Municipal League Update - WS - 5/20 Booth Creek Park Plans Update - WS - 5/20 Castle Crown request for additional nodes - ES - 5/20 VLMDAC Meeting: 2014 Summer Creative Presentation WS - 5/20 VLMDAC Meeting: 2nd Supplemental WS - 5/20 CDOT and CSP Vail Pass Review - 5/20 Discussion of SWOT Results - WS - 6/3 Interview and Selection of new LLA members - WS & ES - 6/3 Half Day Budget Retreat - (morning) WS - 6/17 Discussion with Eagle County Commissioners - WS - 6/17 Community Survey Results - 30 min. - ES - 6/17 Half Day Retreat Competitiveness Plan - WS - 7/15 Finalize Budget Parameters - WS - 7/15 Quarterly Report on Capital Projects & Programs - (Info Update) WS - 7/15 Half Day Retreat Define Balanced Community - WS - 8/5 Discussion of Major Revenue Projections - WS - 8/5 Discussion on Economic Diversity w/ Stakeholders - WS - 8/19 Discussion of Parking & Transportation - WS - 9/2 VVMC Master Plan Discussion - WS - 9/16 Discussion of Five Year Capital & RETT Plans - WS - 9/16 Half Day Retreat w/ VLHA - WS - 10/7 Discussion on Town Manager's Budget (Final Draft) - WS - 10/7 Discussion on Adoption of Strategic Competitiveness Plan - WS - 10/21 Quarterly Status Report on Capital Projects & Programs (Info Update) - WS - 10/21 First Reading of Ordinance Budget Adoption - ES - 10/21 Discussion on Aspen Report & Follow up - WS - 11/4 Second Reading of Ordinance Budget Adoption - ES - 11/4 Discussion on Technology - WS - 11/4 Investment Policy Update ES - TBD I-70 Vail Underpass Traffic Analysis Update - ES - TBD - Tom Clean Up Title 12 Ordinance - TBD NEPA and Uniformed Relocation Act - 30 min. - ES - Mike Vanderhoff - TBD Plastic bags - TBD Village Information Center - Greg - TBD Fee Schedule changes - George - TBD Neighborhood Speed Control - TBD - Greg/Dwight Housing Strategic Plan - George - TBD Beaver policy update - Kristen - WS - TBD 5/6/2014 Vail Valley Medical Center Master Plan Update - 60 min - ES - George - TBD 2015 WAC construction restrictions discussion - 30 min - WS- George - TBD Sister City discussion - TBD Discussion of future of RSES - TBD Streaming PEC & DRB - TBD 2015 Expectations/Legacy Piece - TBD 2015 Town-wide fulfillment - TBD VLMD Term limits - TBD Marijuana policy discussion - WS - Matt - TBD Walking Mountains zero watse program presentation - TBD 5/6/2014