HomeMy WebLinkAbout2015-05-19 Agenda and Supporting Documentation Town Council Regular SessionVAIL TOWN COUNCIL
REGULAR MEETING AGENDA
VAIL TOWN COUNCIL CHAMBERS
75 S. Frontage Road W.
Vail, CO 81657
5:00 P.M., MAY 19, 2015
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NOTE: Times of items are approximate, subject to change, and cannot
be relied upon to determine at what time Council will consider
an item.
ITEM/TOPIC: DRB/PEC Update (10 min. )
PRESENTER(S): Jonathan Spence, Planner
2. ITEM/TOPIC: Information Update:
1) Community Picnics: Proposed Dates - July 14 and August 11 (Tuesdays)
2) Eagle County District Attorney follow-up investigation correspondence
3) CSE May 6, 2015 DRAFT Meeting Minutes
4) VEAC May 12, 2015 Meeting Minutes
5) REVISED May 5, 2015 Revenue Highlights
5) Ford Park Maintenance Update (5 min.)
3. ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports
(15 min.)
4. ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b) -
to receive legal advice on specific legal questions Regarding: update on
pending litigation Town of Vail , Staufer Commercial LLC and Vail Village
Inn, Inc. v. Village Inn Plaza — Phase V Condominium Association and Town
of Vail Case No. 2014CV30259 (20 min.)
PRESENTER(S): Matt Mire, Town Attorney
5. ITEM/TOPIC: Citizen Participation (10 min. )
6. ITEM/TOPIC: Consent Agenda:
1) Minutes from April 21, 2015 meeting
2) Minutes from May 5, 2015 meeting
3) Approval of Vail Police Department Approval of Budget Adjustments
Memorandum
4) TIGER VII Grant Application - letter of support
5) Charging Stations Grant and Budget Memorandum (5 min. )
7. ITEM/TOPIC: Any Action as a Result of Executive Session (5 min. )
BACKGROUND: This agenda item has been added to the regular meeting
agenda in order to allow for any official action required as a result of the
executive session.
8. ITEM/TOPIC: Town Manager's Report (5 min. )
9. ITEM/TOPIC: Vail Youth Recognition Award (10 min.)
5/19/2015
PRESENTER(S): Scott O'Connell, Vail Recreation District
BACKGROUND: The Town of Vail has created an annual Vail Youth
Recognition Award to be given to a qualified recipient, one each from Battle
Mountain High School and the Vail Mountain School. The purpose of the
award is to recognize and reinforce outstanding achievement by youth of the
Upper Eagle Valley, both for their individual achievements and as role
models for their peers.
10. ITEM/TOPIC: 2015 Burton US Open Snowboarding Championships Wrap
Up (30 min.)
PRESENTER(S): Nick Sargent, Burton Snowboards
ACTION REQUESTED OF COUNCIL: Listen the presentation ask
questions and make a recommendation to approve or approve with
conditions the release of the final payment to Burton Snowboards.
BACKGROUND: Burton Snowboards is giving the final presentation to the
Vail Town Council recapping the attendance, demographics of spectators,
television exposure, marketing and PR exposure, occupancy rates and value
received for expenditures by the Town of Vail to the 2015 Burton US Open
Snowboarding Championships.
11. ITEM/TOPIC: The purpose of this memorandum is to provide an update on
the potential of constructing a structured parking garage on the Town -Owned
Municipal Site.
This report will cover the following topics:
. Background
. Potential Option of Consideration
(30 min. )
PRESENTER(S): George Ruther, Director of Community Development
ACTION REQUESTED OF COUNCIL: The Vail Town Council is not
expected to take any action on this item. If, however, based upon the
information shared in the update there are issues of question or concern to
the Town Council, staff is requesting the Town Council share those
questions or concerns so that the staff can be prepared to respond at a
future public hearing.
BACKGROUND: The Vail Town Council instructed town staff to explore the
option of constructing a structured parking garage on the Town -owned
Municipal Site. Specifically, the option of constructing a parking structure that
would not only meet the parking needs of the municipal office building use
on the site, but also the opportunity to partner with the Vail Valley Medical
Center to address a portion of the parking needs of the VVMC. At this time, it
is anticipated that th municipal office use would generate the need for
approximately 80 spaces.
12. ITEM/TOPIC: Adjournment (7:25 p.m.)
NOTE: UPCOMING MEETING TOPICS AND ESTIMATED TIMEFRAMES
BELOW (ALL ARE APPROXIMATE DATES AND TIMES AND SUBJECT
5/19/2015
TO CHANGE)
THE NEXT REGULAR VAIL TOWN COUNCIL MEETING WORK SESSION
WILL BEGIN AT APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, JUNE
16, 2015 IN THE VAIL TOWN COUNCIL CHAMBERS.
Ongoing agenda items
DRB/PEC updates WS - 15 min.; Information Updates Attachments: WS - 15
min.; Executive Session items: 30 min.; Consent Agenda: 5 min.; Town
Manager Report: 5 min.
Future agenda items:
VLHA and VLLA Interviews and Appointments - 6/2
Marijuana Moratorium and Policy Discussion - 6/2
Streamtract Discussion - 6/2
Chamonix Project Redevelopment Agreements - 6/2
EGE Air Alliance Update - 6/16
Joint Meeting with VEAC (DestiMetrics Mountain Travel Update) - WS - 6/16
Ford Park : Maintenance and Landscape Plan - June
CIRSA Charter Review - June
2016 Budget Preview Meeting - 7/7 (morning)
Joint meeting with VLHA - July
Meet w/ Avon Town Council - discuss topics of regional interest - 7/21
Review Night Sky Code Enforcement Standards for holiday and outdoor
lights (when to turn on/off) - July/August
Special VLMD Meeting VLMD 2016 Operating Plan - WS - 9/1
Transient Lodging Inventory Study, DestiMetrics - WS - 10/6 30 min.
2016 VLMD Budget Resolution - ES - 10/20
Joint Meeting with VEAC (DestiMetrics Mountain Travel Update) - WS -
12/15
2016 CSE Funding Allocation Recommendation - ES - 12/15
Proposed future agenda items
Cleanup Title 12, zoning amendments
Fee Schedule Revisions
TIF Update
Housing Policy Discussion
5/19/2015
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: DRB/PEC Update
PRESENTER(S): Jonathan Spence, Planner
ATTACHMENTS:
May 6, 2015 DRB Meeting Results
May 11, 2015 PEC Meeting Results
5/19/2015
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MEMBERS PRESENT
Andy Forstl
Rollie Kjesbo
Doug Cahill
Bill Pierce
Peter Cope
DESIGN REVIEW BOARD AGENDA
PUBLIC MEETING
May 6, 2015
Council Chambers
75 South Frontage Road West - Vail, Colorado, 81657
MEMBERS ABSENT
None
Swearing -In New Member Peter Cope
PROJECT ORIENTATION 12:30pm
SITE VISITS
1. 1755 West Gore Creek Drive — Collis Residence
2. 293 Bridge Street — Christy Sports
3. 710 West Lionshead Circle —Vail Spa
4. 1500 Matterhorn Circle — Eagle Point Resort
MAIN AGENDA 3:OOpm
Vail Golf Course Club House DRB150081 Jonathan
Final review of an addition (club house)
1775 Sunburst Drive/Unplatted
Applicant: Town of Vail, represented by Zehren & Associates
ACTION: Approve
MOTION: Kjesbo SECOND: Forstl VOTE: 5-0-0
2. Vail Valley Medical Center DRB1500093 Warren
Final review of new construction (new west wing)
181 West Meadow Drive/Lot E & F, Vail Village Filing 2
Applicant: Table to May 20, 2015
MOTION: Kjesbo SECOND: Cahill VOTE: 5-0-0
3. Breakaway West DRB 150063 Jonathan
Final review of an exterior alteration (fagade finishes)
963 Lions Ridge Loop Buildings 100 & 200/Lot B3, Block B, Lions Ridge Subdivision Filing 1
Applicant: Breakaway West, represented by Pierce Architects
Applicant: Table to June 3, 2015
MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-1 (Pierce recused)
4. Eye Pieces Vail DRB150073 Joe
Final review of an exterior alteration (commercial store front)
278 Hanson Ranch Road (Bridge Street Lodge)/Lots A -C, Block 2, Vail Village Filing 1
Applicant: Rad Three LLC, represented by George Gregory
ACTION: Approve with Conditions
MOTION: Kjesbo SECOND: Forstl VOTE: 4-1-0 (Cahill opposed)
CONDITION(S):
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1) Prior to installation of the doors, the applicant shall ensure the sliding doors' cross
members matches the height of the cross member on Solantro's sliding door.
2) Prior to requesting a final planning inspection, the applicant shall ensure the
following improvements: replace or repair the standing seam copper roof to its
original condition which is directly above the entrance to Eye Pieces; and,
straighten and/or remount the false balconies on the upper levels.
3) Prior to submitting a building permit, the applicant shall ensure the awning does
not encroach into the Town right-of-way.
4) With the building permit application, the applicant shall submit plans showing
windows with mulls.
5. Residences at Briar Patch DRB150089 Joe
Final review of an exterior alteration (stone, garage doors, stucco, siding)
1390 Briar Patch Lane Units 1-3/Lots G2 & G6, Lion's Ridge Filing 2
Applicant: Residences at Briar Patch, represented by Martin Manely Archtiects
ACTION: Approve
MOTION: Kjesbo SECOND: Forstl VOTE: 5-0-0
6. Eagle Point Resort DRB150108 Joe
Final review of an addition (elevator)
1500 Matterhorn Circle/Unplatted
Applicant: East West Resorts, represented by AGO Studios
ACTION: Approve
MOTION: Kjesbo SECOND: Forstl VOTE: 5-0-0
CONDITION(S):
1) With the building permit application,
elevator tower and mechanical room
the applicant shall submit plans showing the
having an exterior finish of stucco.
7. Carpenter/Summers Residence DRB150110
Final review of new construction (single-family)
1463 Aspen Grove Lane/Lot 8B, Block 2, Lion's Ridge Filing 4
Applicant: Dan Carpenter & Kaye Summers, represented by KH Webb Architects
ACTION: Approve
MOTION: Kjesbo SECOND: Forstl VOTE: 5-0-0
8. Collis Residence DRB150113
Final review of an addition (garage, bedrooms, bathrooms)
1755 West Gore Creek Drive/Lot 6, Vail Village West Filing 2
Applicant: Hill Run Limited, represented by Beth Levine Architect
ACTION: Approve
MOTION: Kjesbo SECOND: Forstl VOTE: 5-0-0
Jonathan
Joe
CONDITION(S):
1) With the building permit application, the applicant shall submit plans showing a
code compliant roofing material.
9. Vail Spa Condominiums DRB150112 Joe
Conceptual review of and exterior modification (siding, windows, doors, pool, stair tower)
710 West Lionshead Circle/Lot 1, Block 2, Vail Lionshead Filing 3
Applicant: Vail Spa Condominiums, represented by KH Webb Architects
ACTION: Discussion with no formal action
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5/19/2015
10. Galvin Residence DRB150123
Conceptual review of new construction (single family row house)
303 Gore Creek Drive Units 9 & 10 (Vail Row Houses)/Lot 1-6, Block 5,
Applicant: Christopher Galvin, represented by Shepherd Resources
ACTION: Discussion with no formal action
11. Christy Sports DRB150124
Conceptual review of an exterior modification (canopy, windows)
293 Bridge Street/Lots E -F, Block 5C, Vail Village Filing 1
Applicant: Christy Sports, represented by 359 Design
ACTION: Discussion with no formal action
12. Sika Sarnafil DRB150140
Conceptual review of new roofing material
75 South Frontage Road West/Unplatted
Applicant: Sika Sarnafil, represented by Roger Melvin
ACTION: Discussion with no formal action
STAFF APPROVALS
Mill Creek Property LLC DRB150042
Final review of a changes to approved plans (landscaping)
303 Mill Creek Circle/Lot 3, Block 1, Vail Village Filing 1
Applicant: Mill Creek Property LLC, represented by KH Webb Architects
Joe
Vail Village Filing 1
Vail Custom Ski Homes LLC DRB150086
Final review of changes to approved plans (windows, drainage)
756 Forest Road/Lot 12, Block 1, Vail Village Filing 6
Applicant: Vail Custom Ski Homes, LLC, represented by Scott Turnipseed, AIA
Caudle/Hurlbut Residence DRB150097
Final review of changes to approved plans (entry, fagade)
1886 West Gore Creek Drive/Lot 50, Vail Village West Filing 2
Applicant: Richard Caudle & Louise Hurlbut, represented by Bill Nutkins
Roble Residence DRB150099
Final review of an exterior alteration (windows)
600 Vail Valley Drive, Unit K (Pinos Del Norte)/Tract B, Vail Village Filing 7
Applicant: Beverly Roble, represented by Nedbo Construction
Bonugli Residence DRB150100
Final review of an exterior alteration (condenser)
4503 Spruce Way/Lot 1, Block 3, Bighorn 3rd Addtion
Applicant: Sarah & Jeffery Bonugli, represented by Climate Control
Bathgate Residence DRB150101
Final review of an exterior alteration (landscaping)
1543 Matterhorn Circle Unit 7/1-ot 7, Parkside Villas
Applicant: Steve Bathgate, represented by Ceres Design, Mike Earl
Precourt Residence DRB150102
Final review of an exterior alteration (window, vent)
328 Mill Creek Circle/Lot 4, Block 1, Vail Village Filing 1
Applicant: Mill Creek Circle LLC, represented by Berglund Architects
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Jonathan
Warren
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Joe
Warren
Jonathan
Joe
Joe
Jonathan
5/19/2015
Bolen Residence DRB150103 Jonathan
Final review of an exterior alteration (landscaping)
990 Fairway Court/Lot 10, Block 1, Vail Village Filing 7
Applicant: James Bolen represented by Dennis Anderson Landscape Architect
Bolen Residence DRB150104 Jonathan
Final review of an exterior alteration (veneer/landscaping)
990 Fairway Court/Lot 10, Block 1, Vail Village Filing 7
Applicant: James Bolen represented by Dennis Anderson Landscape Architect,
Gleicher Residence DRB150105 Jonathan
Final review of interior conversion
684 W. Lionshead Circle #414
Applicant: Charles Gleicher represented by SIRE Building Assoc
Conners Residence DRB150106 Jonathan
Final review of an exterior alteration (landscaping)
2427A Garmisch Drive/Lot 13, Block H, Vail Das Schone Filing 2
Applicant: TJ Conners represented by Charles Harrison
Read Residence DRB150107 Joe
Final review of changes to approved plans (deck rail)
126 Forest Road/Lot 5E, Block 7, Vail Village Filing 1
Applicant: Steven Read, represented by Segerberg, Mayhew & Associates
2754 Snowberry Drive LLC DRB150115 Joe
Final review of a change to approved plans (window)
2754 Snowberry Drive/Lot 15, Block 9, Vail Intermountain
Applicant: Intention Architecture, represented by Seth Bossung
Wyatt Residence DRB 150117 Joe
Final review of an exterior alteration (window)
62 East Meadow Drive/Lot K & L, Block 5E, Vail Village Filing 1
Applicant: Edith and Landon Wyatt, represented by CHC
Stewart Residence DRB150118 Jonathan
Final review of an exterior alteration (re -stain)
5146 Gore Circle/Lot 3 Block 2 Bighorn Subdivision 5th Additon
Applicant: Larry and Pat Stewart, represented by Sharper Image Painting
Edelweiss Condominiums DRB150119 Jonathan
Final review of an exterior alteration (repaint)
103 Willow Place/Lot 4 Block 6 Vail Village Filing 1, Edelweiss Condominiums
Applicant: Edelweiss Condominiums Home Owner Association, represented
by Sharper Image Painting
Guth Residence DRB150121 Jonathan
Final review of an exterior alteration (landscaping)
4551 Streamside Circle East/Lot 18, Bighorn 4th Addition
Applicant: Todd Guth
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Gordon Residence DRB150122 Joe
Final review of an exterior alteration (landscaping)
483 Gore Creek Drive/Lot 2, Vail Village Filing 6
Applicant: Texas Townhomes HOA, represented by Happy Trees
Lublan Residence DRB150125 Jonathan
Final review of a change to approved plans (extension of approval)
68 East Meadow Drive Unit 501 & 502/Lot O, Block 5D, Vail Village Filing 1
Applicant: Lublan S.A., represented by Eggers Architecture
Geiger Residence DRB150127 Jonathan
Final review of an exterior alteration (window well)
1630 Sunburst Drive Unit 17 (Vail Golf Course Townhomes)/Lot 1, Sunburst Filing 3
Applicant: Waldo Geiger, represented by Jay Nobrega
Concert Hall Plaza DRB150128 Jonathan
Final review of an exterior alteration (sign)
616 West Lionshead Circle/Lot 1, Vail Lionshead Filing 1
Applicant: Mark Zbruznj
Grier Residence DRB150129 Jonathan
Final review of an exterior alteration (landscaping)
1422 Moraine Drive/Lot 11, Dauphinais-Moseley Filing 1
Applicant: John Grier, represented by Ceres Landcare
Bock Residence DRB150130 Jonathan
Final review of an exterior alteration (landscaping)
1700 Lions Ridge Loop/Lot 18, Dauphinais-Moseley Filing 1
Applicant: Brooks Bock, represented by Ceres Landcare
Vorlaufer Condominiums DRB150132 Jonathan
Final review of an exterior alteration (repaint)
385 Gore Creek Drive/Lots 14-18, Block 5, Vail Village Filing 5
Applicant: Vorlaufer Condominiums, represented by Hooker Lowe
Nedrelow Residence DRB150134 Joe
Final review of an exterior alteration (windows)
2840 Aspen Court Unit B/Lot 16, Vail Village Filing 11
Applicant: Jeanne Nedrelow, represented by Burke Harrington
Rose Residence DRB150136 Joe
Final review of an exterior alteration (repaint)
2895 Booth Creek Drive/Lot 1, Block 1, Vail Village Filing 11
Applicant: Byron & Sarah Rose
Donovan Residence DRB150137 Joe
Final review of an exterior alteration (landscaping)
1014 Homestake Circle/Lot 6, Block 6, Vail Village Filing 7
Applicant: Diana Donovan
Audiss/Fitzgerald Residence DRB150142 Jonathan
Final review of an exterior alteration (repaint)
4879 Meadow Drive Units B & C/Lot 15, Block 1, Bighorn Subdivision 5t" Addition
Applicant: Michael Audiss
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Lodge Tower
Final review of new AC condensers on balconies of Units 67, 199 and 487 Jonathan
174 Gore Creek Drive/Lot 1, Lodge Subdivision
Applicant: Lodge Tower, Mike Cavataii
Halpert Residence DRB150150 Jonathan
Final review of an exterior alteration (landscaping)
1054 Homestake Circle/Lot 6, Block 1, Vail Village Filing 8
Applicant: Michale Halpert, represented by Happy Trees, LLC
Plzak Residence DRB150153
Final review of an exterior alteration (paint, landscaping)
740 Sandy Lane/Lot 4, Vail Potato Patch Filing 2
Applicant: Beth Plzak
Jonathan
Lodge at Vail OTC15-0017 JR
Final review of a minor alteration (re -roof)
174 Gore Creek Drive/Lot 1, Lodge Subdivision
Applicant: Lodge at Vail represented by Loff Roofing, Tony Loff
The applications and information about the proposals are available for public inspection during regular
office hours in the project planner's office, located at the Town of Vail Community Development
Department, 75 South Frontage Road. Please call 479-2138 for information.
Sign language interpretation available upon request with 24 hour notification. Please call 479-2356,
Telephone for the Hearing Impaired, for information.
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TOWN OF VAIL `
PLANNING AND ENVIRONMENTAL COMMISSION
May 11, 2015 at 1:00pm
TOWN COUNCIL CHAMBERS / PUBLIC WELCOME
75 S. Frontage Road - Vail, Colorado, 81657
MEMBERS PRESENT
Henry Pratt
John Rediker
Brian Gillette
Webb Martin
John Ryan Lockman
Kirk Hansen
Dick Cleveland
Election of Officers
ACTION: Henry Pratt as Chair
MOTION: Cleveland SECOND: Rediker
ACTION: John Rediker as Chair Pro Tem
MOTION: Webb SECOND: Gillette
MEMBERS ABSENT
VOTE: 7-0-0
VOTE: 7-0-0
Commissioner Cleveland recused himself prior to the hearing of item #1.
A request for final review of a Conditional Use Permit condition of approval, pursuant to Section
12-9C-3, Conditional Uses, Vail Town Code, to determine the employee generation and
mitigation rate for the Vail Valley Medical Center healthcare facility, located at 181 West Meadow
Drive and 108 South Frontage Road West (Vail Valley Medical Center)/Lots E, F, and 10 Vail
Village Filing 2, Lot 2E, Block 1, Vail Lionshead Filing 1 and Lot D-2, A Resubdivision of Lot D,
Vail Village Filing 2 (PEC150012)
Applicant: Vail Valley Medical Center, represented by Braun Associates
Planner: Nina Timm
ACTION: Approve* with Conditions
MOTION: Gillette SECOND: Hansen VOTE: 4-2-1, Cleveland
recused, Rediker and Lockman opposed.
CONDITION(S):
1. The employee generation rates shall be subject to an audit two years after Certificate
of Occupancy and the fees in lieu be adjusted accordingly.
* The approval was for the applicant's proposal of 5 employee categories and a proposed
generation of 56 employees. Not the staff recommendation of 3 employee categories and
a proposed generation of 133 employees.
Housing Coordinator Nina Timm provided a power point presentation detailing commercial linkage
requirements per Vail Town Code. Nina discussed the proposed employee generation rates, the Vail
Town Code and provided background information related to the VVMC. Nina discussed the staff
recommendation regarding employee generation rates and walked the commission through staff's
rational. Nina provided details on the hospital's proposal and how these numbers differ from staff's
as well as staff's concern about "right sizing" and the actual square feet being added by VVMC.
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Commissioner Gillette asked for clarification related to VVMC's compression.
Nina spoke to staff's analysis of the decompression and its effects on the generation rates. Nina
discussed the topic of partial decompression as compared to the "right size" decompression.
Commissioner Rediker asked for clarification related to the generation rates and the other
communities contacted.
Nina provided greater detail on the other communities cited including Aspen and the Stanford
Medical Center. Nina spoke of her conversation with Chris Cares of RRC who prepared the Town's
rational nexus when Commercial Linkage was adopted. Nina spoke to Chris's feeling that there were
no direct comparables for VVMC.
Commissioner Hansen asked how the generation rates will impact the different users identified.
Commissioner Webb asked Nina for her level of comfort with the staff proposed generation rate.
Nina responded that the staff's proposed rates are based on the information provided and are
accurate.
Tom Braun, representing the VVMC, presented the hospitals proposal. Included in his Power Point
presentation were detailed floor plan analysis with projected employee growth on a per square foot
basis and by each use. Braun spoke to how expanding the medical center does not equate to more
procedures or employees.
Commissioner Gillette asked how a future audit of VVMC employees might work.
Braun responded that at least a year or two after CO as new employees are not anticipated
immediately
Commissioner Gillette offered an idea of meeting in the middle in terms of an employee number
between VVMC's projected 56 new employees and staff's projected 133 new employees.
Doris Kirschner, VVMC's President and CEO, provided the commission with her perspective related
to decompression. Kirschner spoke to existing conditions and crowding. Kirschner spoke to this
being a qualitative and not a quantitative expansion as no new procedures are proposed. Doris
spoke to the movement of VVMC services down valley resulting in reduced patients in Vail.
Charlie Crevling, Senior Vice President of Finance and Chief Financial Officer for VVMC, provided
his thoughts related to health care, trends and VVMC's compression. Charlie spoke to the need to
attract world class staff. Charlie spoke to the movement towards outpatient care and the growth in
that area. Charlie discussed how the revenue stream will not support an influx of new employees.
Commissioner Lockman requested clarifications on the number of categories and inquired about
what the purpose of having two categories with no projected employee growth.
Braun provided additional information concerning their proposal for five categories and the need for
the two additional categories (surgical suites and patient/intensive care unit beds) in order to track
growth and not include them in with other administrative services.
Commissioner Rediker requested clarification concerning "right sizing.
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Russ Sedmak, architect for VVMC, provided his thoughts related to staff's logic and where he felt
there was a breakdown. Russ felt the methodology staff was using resulted in a double counting.
Commissioner Webb asked how long the hospital has been operating with below optimal space.
Kirschner spoke to the steps the VVMC has taken in this respect, including the movement of
services down valley.
Commissioner Webb asked for clarification about compression and growth, specifically future growth
and if that would result in recompression.
Braun spoke to this issue and his feeling that the facility is not being built for additional growth but
said that there is no guarantee that spaces will not recompress.
Commissioner Pratt asked how the Affordable Care Act has impacted the level or number of
services provided.
Crevling said there was no discernible impact, even with the Medicaid expansion.
There was no public comment.
Commissioner Pratt asked for comments from the Commission.
Commissioner Lockman spoke to the generation rates only applying to new sq. ft. and he supports
the three town categories in contrast to the applicant's five, especially when two categories show no
growth.
Commissioner Hansen felt it was premature to vote on a final approval. He agreed with the applicant
that this was a unique situation. He was not comfortable with a thumb up or a thumb down at this
time. He agreed that there should five categories. He spoke to his experience at the Mayo Clinic
and its being dense. He concluded with his feeling that this is not ready for final decision because of
the distance between staff and the applicant on numbers and methodology.
Commissioner Gillette asked Nina if we trying to establish a rate moving forward?
Nina responded that staff has taken factors into account to determine the generation rate including
decompression.
Commissioner Gillette clarified that his question was more macro. Will the rate carry over to the East
Wing?
Commissioner Pratt advised that there are times that the PEC is called upon to set the rules
because there are no rules in the Town Code for this.
Nina explained that a portion of the method used would be used for future VVMC expansion (i.e. the
2.77 rate for the over healthcare facility).
Jonathan asked Nina if there are any examples of the audit method. Nina was unaware but spoke to
some of the logistical challenges of an audit with a phased development.
Commissioner Martin mentioned the large discrepancy between staff's numbers and the applicant's
numbers. Martin agreed with Hansen that this should be tabled until the numbers get closer.
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Commissioner Rediker had three questions.
1. Have other properties used a basket of rates? Nina: Yes
2. Do you anticipate there are other projects that will have had similar multiple rate issues?
Nina: Ever Vail would be an example of multiple uses in one development.
3. Are the other two categories that the applicant broke out typical of a healthcare facility?
Nina: Yes.
Commissioner Rediker followed up by asking what does the Town think of the right -sizing
argument?
Nina responded that staff agrees that there is a degree of right -sizing, but it's not exactly what
VVMC's MP proposes.
Commissioner Rediker provided that he leans towards the net new floor area method as that is what
the Code calls for.
Nina calculated the total number of existing employees at the Steadman Clinic using a rate of 3.5
employees per 1,000 square feet and that would anticipate 78.83 employees today at the Steadman
Clinic.
Commissioner Hansen expressed concern with staff's methodology and the effect it would have on
the hospital if the rate was applied to 160,000 square feet.
Nina clarified that this only applies to net new floor area.
Commissioner Hansen inquired as to why Staff used only three categories and asked when did the
applicant first propose the five categories?
It was determined that the five categories were proposed in early April. Staff reasserted that logic
behind three categories was that the Health Care Facility category includes these other two uses.
Braun recapped a meeting with the town concerning the categories in late April.
Commissioner Pratt agrees that it is unique and there is a huge discrepancy. Staff and the applicant
need to work together to come closer to an agreeable figure. He sees both arguments for three and
five categories. Pratt spoke to the audit as a possibility. Pratt felt tabling would be prudent so that a
more agreeable number can be reached between staff and the applicant.
Braun asked for some clarification so that an agreement could be met. He discussed his belief that
the code is deficient in that it does not account for changes in use, only new square foot.
Commissioner Gillette asked for reconsideration of an audit. The discussion revolved around the
logistics and precedence.
Commissioner Rediker said it does not account for what the net new floor area calculation. The
"right sizing" issue needs to be validated or invalidated.
Nina clarified that mitigation is only for 20% of the net new employees generated.
Jonathan mentioned complications regarding the fact that the fees in lieu rate is subject to change
and that it is difficult to account for all part time employees.
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Commissioner Gillette asked if we were to do an audit, what employee number would Staff would be
comfortable with.
Nina responded that that is a political decision and that discussion needs to be based on the
information submitted. Staff is not comfortable making such a different recommendation at this time.
Commissioner Rediker suggested looking at the application as presented based on the language in
the code which states the applicant provides competent evidence that their proposed rate is
accurate. He surmised about the precedent that this would set by using the applicant's method.
Commissioner Pratt suggested a compromise that would increase the ICU/PCU generation rate.
Nina stated it would not change the overall employee number as both those categories had no
employee growth, according to the applicant.
Braun mentioned a couple of areas of agreement between staff and the applicant.
Commissioner Hansen asked if that would tie the hospitals hands.
Braun stated that that is what they are proposing and spoke to possible suggestions for a
subsequent meeting. He spoke to other "true up" provisions being discussed in the DIA.
Commissioner Gillette made a motion to approve VVMC west wing expansion employee generation
rates using the applicant's five categories and employee generation number with condition that the
employee generation rates be subject to an audit two years after Certificate of Occupancy and the
fees in lieu be adjusted accordingly.
4. A request for a final recommendation to the Vail Town Council of a major amendment to Special
Development District No. 4, Cascade Village, pursuant to Section 12-9A-10, Amendment
Procedures, Vail Town Code, to allow for the conversion of one dwelling unit to an employee
housing unit within the approved Vail Cascade Residences development and a request for an
extension of its approval period for an additional three (3) years , located at 1310 Westhaven
Drive/Cascade Village, and setting forth details in regard thereto. (PEC150014)
Applicant: Ultimate Cascade LLC, represented by Mauriello Planning Group
Planner: Jonathan Spence
ACTION: Table to June 8, 2015
MOTION: Cleveland SECOND: Martin VOTE: 7-0-0
CONDITION(S):
5. Approval of April 27, 2015 minutes
MOTION: Rediker SECOND: Gillette VOTE: 6-0-1 (Cleveland
Recused)
Amended condition to strike "Boiler Fed" from the condition related to snowmelt.
6. Information Update
7. Adjournment
MOTION: SECOND: VOTE:
The applications and information about the proposals are available for public inspection during
regular office hours at the Town of Vail Community Development Department, 75 South Frontage
Page 5
5/19/2015
Road. The public is invited to attend the project orientation and the site visits that precede the public
hearing in the Town of Vail Community Development Department. Times and order of items are
approximate, subject to change, and cannot be relied upon to determine at what time the Planning
and Environmental Commission will consider an item. Please call (970) 479-2138 for additional
information. Sign language interpretation is available upon request with 24-hour notification. Please
call (970) 479-2356, Telephone for the Hearing Impaired, for information.
Page 6
5/19/2015
Towx of vn' 1[1
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Information Update:
1) Community Picnics: Proposed Dates - July 14 and August 11 (Tuesdays)
2) Eagle County District Attorney follow-up investigation correspondence
3) CSE May 6, 2015 DRAFT Meeting Minutes
4) VEAC May 12, 2015 Meeting Minutes
5) REVISED May 5, 2015 Revenue Highlights
5) Ford Park Maintenance Update
ATTACHMENTS:
Eagle County District Attorney Correspondence 043015
CSE 050615 DRAFT Meeting Minutes
VEAC 051215 Meeting Minutes
REVISED May 5, 2015 Revenue Highlights
Ford Park Maintenance Update
5/19/2015
April 30, 2015
Chief Dwight Henninger
Vail Police Department
75 S. Frontage Road
Vail, CO 81657
Mr. Jonathan Levine
Post Office Box 9276
Avon, CO 81620-9202
Dear Chief Herminger and Mr. Levine:
Office of the District Attorney
Fifth Judicial District
Scm ing Clear Creek, Eagle, Lake, and Sununit Countit s
Bruce I. Brown, District Attorney
You both have been in contact with me in recent weeks regarding the status of a prior criminal
incident regarding Mr. Levine, and asked me to weigh in on the matter. In addition, Sheriff Van
Beek provided me a copy of an interview that had been provided to him by 111r. Levine, which is
apparently a statement by an alleged victim of a prior incident involving Mr. Levine.
Retrospectively, on January 23, 2014, I was contacted by Mr. Levine who requested relief on a
case, which he represented, had long since been dismissed and sealed. In response, on February
6, 2014, I wrote to Mr. Levine in response to his inquiry regarding his case status:
"As ive discussed approximately h-ro creeks ago, 1 indicated that when next in my Eagle
office I would review, your case file. ¶Although it took me longer to get back to mJ Eagle
office than expected, I was able to determine a little more about you case. f ?edacted
pursuant to court order) Our case.file has been destroyed Therefore, 1 have no Ivay to
revievr the file, as you had requested. ¶ If I have oris -identified the case which you were
inquiring about, please let me knovi�. Othervi,ise, the reliefyou were requesting cannot be
accomplished ¶Let me know if can be offitrther assistance. ¶Bruce"
C.R.S. §24-72-703(4)(c), states that "Except as otherwise provided in paragraph (a) of this
subsection (4), inspection of the records included in an order sealing conviction records may
thereafter be permitted by the court only upon petition by the defendant.
Therefore, I am constrained to comment on a matter, which has been sealed absent order of the
Court, pursuant to any defendant's petition.
As a general comment, all charges brought by the District Attorney, are supported by probable
cause. In the event that Vail Police Department investigated a case and charges were filed by
this office, a determination by the District Attorney substantiated the existence of probable
cause. Charges filed might later be dismissed upon the development of new facts, casting doubt
on the higher legal standard, proof beyond a reasonable doubt, that would be required to secure a
criminal conviction.
P.O. Box 295 • Eagle, CO 81631 • (970) 328-6947 • Fax (970) 328-1016 • www.da5.us
5/19/2015
I have recently reviewed the taped phone interview, which was presented by Mr. Levine and not
subject to any restriction. In my opinion, the interview is unreliable and would not be
considered quality evidence in court. First and foremost, the interview was conducted far too
long after the events to be of much value. The interviewer, though unknown to me, was
directing the subject interviewed in a leading fashion, inviting statements that are favorable to
Mr. Levine. The interview also misstates facts and circumstances, which exist at this stage by
inferring that there is some formal process occurring when in fact, to my knowledge there is
none. I would also note that if the subject interviewed was in California, consistent with the
area code of the phone called, a criminal wiretap violation has occurred, as the subject
interviewed was never advised that the call was being recorded.
Colorado has no criminal process to avail Mr. Levine at this stage, equivalent to a finding of
innocence, which may be unfortunate but is the state of law. The issue thus becomes focused on
the original probable cause. Assuming Mr. Levine was charged criminally, the fact of his
charging has previously been determined by this office, will not be revisited nor disturbed at this
late date, both as an exercise of my judgment and on the basis of legal steps that Mr. Levine has
already affirmatively invoked.
Very truly yours,
filto--�
Bruce I. Brown
District Attorney
2
5/19/2015
DRA"'
TOWN OFVA�t1
Commission on COMMISSION ON SPECIAL EVENTS MEETING
Special Events
Vail Town Council Chambers
Wednesday, May 6, 2015 @ 8:30 a.m.
CSE Members Present: Barry Davis
Mark Gordon
Rayla Kundolf
Shenna Richardson (left at 10:40am)
Marco Valenti
CSE Members Absent: Jeff Andrews
Allison Wadey
Town of Vail Staff Present: Sybill Navas, CSE Coordinator
Kelli McDonald, Economic Development Manager
Mark Novak, Fire Department
Mike Vaughan, Fire Department
Others Present: Laura Waniuk, Event Liaison
Margaret Rogers, Vail Town Council
Bobby Bank, Welcome Center
Beth Pappas, VRD
Jim Kellen, Vail Resorts
Michael Holton, Vail Valley Medical Center
Sean Cross, Vail Film Festival
Scott Cross, Vail Film Festival
Tracey Flower, Vail Symposium
Ross Iverson, Vail Leadership Institute
Todd Wallis, Vail Leadership Institute
AGENDA:
Meeting materials can be accessed after April 30 at the following link:
http://65.38.144.10/WebLink8/0/fol/321726/Row1.asgx
CSE Chair, Barry Davis, called the meeting to order at 8:32am
Administrative Items
• Approval of the Minutes of the CSE's Meeting on April 1, 2015
➢ Motion to approve the minutes of the CSE Meeting, April 1, 2014,
as presented.
M/S/P: Kundolf/Valenti /Unanimous The motion passed 5-0
CSE Minutes Regular Meeting: May 6, 2015 Page 1 of 5
5/19/2015
DRAFT
• Financial/Contract Overview
CSE Invites: Please add to your schedule:
• May 19: Burton USO Recap at Town Council Evening Meeting: Time TBD
• June 3rd: Joint meeting with VLMDAC at CSE- Vail Town Council Chambers
• **Tuesday, August 11 @ 8:00 a.m.: Joint Meeting with the VEAC
Presentation explaining Vail Resorts strategic planning and timing criteria for
events and promotions. Kelli McDonald/Jim Kellen
Kellen presented a review of events and how event strategy impacts the lulls in hotel
occupancy during the winter season. Discussion of off-peak times where there is an
opportunity for additional events. February is a key month that could use a boost,
specifically before President's Day weekend. Mid -week period is when events need to
fill hotels and the town.
Kellen discussed Vail Snow Daze and the event's positive reputation. In 2014 the event
was stretched to 2 weekends, which was still successful, but with only a small increase
in room nights. For 2015 the plan is most likely to move the event to one weekend,
December 11-13. Events provide the strategic alliance partners and sponsors with
great opportunities to gain exposure.
Spring Back to Vail is a popular event, but does provide challenges with the number of
different demographic groups in town. Update event format to deliver the same impact
but lower budget. The 2015 event had issues because of the conduct of the younger
guests. Rogers mentioned that the council is trying to figure out what the end of ski
season celebration should be. Navas said that last year, and in the several years
previous, the concerts were held at Ford Park, so the associated impacts were
removed from the village. The Ford Park fields have been removed as a concert venue
option as of this year. Kellen stated that it is time to reimagine the goal and the format of
the event. Gordon stated that his experience during Spring Back to Vail was positive;
there were families in attendance and it was festive. Gordon said that the end of season
party is popular with the local and seasonal workers. Kundolf stated that there need to
be activities that appeal to varieties of groups. Kellen re -stated that the goal is not to
cancel Spring Back to Vail; it's to reallocate funds to fill other potential need periods.
Event Recaps
• PINK Vail: Michael Holton, Vail Valley Medical Center
The event experienced a great attendance increase, approximately 50%. The
2016 event is planned for April 2. Event is very inclusive, wide age range.
About half of the donations came from outside Colorado. Fundraising jumped
49% in 2015. Objective for next year is how to get information from partners
and get out earlier with information. Next year in 2016, the event will be held
the same weekend as Taste of Vail. Growth is tough to predict for the event,
there is a lot to consider from an operational perspective. The date for next
year is the week after Easter. Holton stated that they canvas the hotel
CSE Minutes Regular Meeting: May 6, 2015 Page 2 of 5
5/19/2015
u��.Nt
properties to give a heads up for their guests. Davis mentioned that this type
of event needs more attention, perhaps from other funding sources.
McDonald said that she went to the Lionshead Merchants Association and
discussed opportunities to participate more actively in Pink Vail. For future
Pink Vail events, need to engage all businesses. Navas mentioned that
perhaps the event can continue to grow by flowing into the town, and engage
town attendees as well as skiers.
Vail Film Festival: Scott & Sean Cross
Cross stated that it was the largest program thus far; they had about 30%
additional programming. Larger quantity of film submissions were received
from around the world. The event was more active in social media. Festival
logistically went well. Weaknesses included sponsorships, the agency in
Boulder helped, but it was a challenge to finalize the sponsorship deals, as
the "ask" was too high. The advertising would be extended to the Front
Range. They would like to see attendance from more film makers, and are
considering moving the dates up, as the hotel rates in March are high. Davis
asked about the dates for 2016. Tentatively they are planning for April 7-10.
Vail Mountain closes on April 10.
CSE discussion proceeded about timing, including possible consideration of
Memorial Day weekend, "off peak" dates in January or February, and June. A
partnership with Vail Mountain to assist with sponsorship dollars was also
suggested.
Vail Symposium
This year had solid marketing, speakers and programming. There were a
couple of programs that were scheduled into April where attendance fell off,
so they are planning to cap the last program on March 31 in the future.
Flower was pleased with the visitor type. Next year they will be working with
all of their partners/presenters to raise the bar on the presentation aspect.
The audience demographic usually ends up around 55-60 years old. Perhaps
that's because the Millennials do not answer the surveys. Next year there will
be a program targeted at a younger age group, high school, college. The
participation of the speakers interacting with local schools is a plus for the
program. The solid partnership with Eagle County Schools will continue.
Holding all programs in Vail helped with overnight stays. Flower said that the
program will be taken to the next level by coaching the speakers prior to their
presentations next year, as survey comments reflected the need for all
speakers to "nail" their presentations. Plans for 2016 are already in place,
and they hope to take advantage of the long lead time in order to attract
sponsors for the individual events. Starting with podcasts and YouTube and
then continuing to increase their online exposure. Next winter they are
planning for 20 programs in a more concentrated period of time. They are
forging new partnerships with local business and event producers, for
example Vail Film Festival.
CSE Minutes Regular Meeting: May 6, 2015 Page 3 of 5
5/19/2015
D RAF
Motion to approve the final funding disbursement for the Vail Film Festival.
M/S/P: Valenti /Gordon /Unanimous The motion passed 5-0
Motion to approve the final funding disbursement for the Vail Symposium.
M/S/P: Valenti /Gordon /Unanimous The motion passed 5-0
Fireworks Split: $50,000 total. How would the CSE like to distribute the budget
between Vail America Days TM and Vail Holidaze/New Year's Eve?
Vaughan discussed the different types of firework displays, live fireworks vs. proximal.
The decision for 2015 was that live fireworks were preferred by the public and that we
should commit to go with the live fireworks and cancel if the weather conditions are not
favorable. Novak stated that there is a chance that the fireworks could be canceled due
to the dry weather and the investment in fireworks could be lost if they are canceled.
However, the unused fireworks could be rolled over to the New Years Eve or 2016 4th
of July fireworks display if that happens.
Motion to purchase the traditional, live fireworks for 4t" of July
M/S/P: Kundolf /Richardson /Unanimous The motion passed 5-0
Motion to split firework funding in this manner: $32,000 for 4t" of July fireworks
and $18,000 to New Years Eve fireworks
M/S/P: Kundolf /Gordon /Valenti opposed, stating he felt more weight should be
given to the 4t" of July. The motion passed 4-1
Mark Gordon took over as Chair at approximately 10:OOam
Event Liaison Report: Laura Waniuk
• Event Marketing Report — please see presentation
• Competitive Resort Event Calendar Overview — please see presentation
Event Funding Category Revisions and allocation of remaining 2015 "Tier IV"
funds: Review input from Town Council presentation on April 21. Discuss re-
opening a funding opportunity for the organizations that provide Education and
Enrichment programming who had applied for and received "Tier IV" funds for
2015 and allocate the remaining $6,000 to the single entity that presents the
option best fitting the new criteria. Could be scheduled for the June 3rd CSE
meeting, with a submittal deadline of May 26.
Navas explained the funding situation. This would be the first time the new criteria will
be used to evaluate candidates. This plan was agreed to by consensus of the
commission.
CSE follow-up discussion as to how Vail Resorts strategic planning and timing,
and Event Funding Category Revisions fit into the 2016 RFP development. Give
direction on development of discussion items for the joint meeting with the
VLMDAC on June 3rd. Some possibilities: alignment, strategy and brand fit.
Davis touched on Spring Back to Vail strategy for the event. Gordon asked to get the
VLMDAC perspective on the overall event calendar. McDonald suggested a discussion
CSE Minutes Regular Meeting: May 6, 2015 Page 4 of 5
5/19/2015
u��.1;m
of what the Marketing board' research is saying. For next month's meeting, the
discussion with the VLMDAC will include review of the RFP, timing of events, and the
revisions of criteria that were recently approved by the Town Council. Gordon asked if
it's possible for the VLMDAC to provide a presentation of their strategy to the CSE at
the next meeting.
New Business and Community Input
Iverson and Wallis from the Vail Leadership Institute discussed a new strategy/program,
"Vail Centre", vailcentre.org. There is an opportunity to produce a Vail -Mexico Forum
event for 2016; current status is they are working on branding. It will most likely be a two
day event. They want to roll out the marketing for the event in December. Wallis
discussed the trip to the Banff Center, which has been around for 80 years. Banff has a
focused environment, higher learning, similar to VLI. The VLI is partnering with Cornell
for short courses and certificates. The VLI also has close relationships with CU Boulder,
Duke, and Kellogg at Northwestern. There may be a chance to run a NAFTA focused
program here in Vail. They are planning to approach CEO -level donors for support.
➢ Motion to adjourn at 11:06am
M/S/P: Kundolf /Valenti /Unanimous The motion passed 4-0
Next CSE Meeting:
Wednesday, June 3, 2015 @ 8:30 a.m.- Vail Town Council Chambers
CSE Minutes Regular Meeting: May 6, 2015 Page 5 of 5
5/19/2015
Vail Economic Advisory Council (VEAL)
May 12, 2015
MEETING MINUTES
VEAC Members Present:
Alison Wadey, Robin Litt, Paul Wible, Bob Boselli, Rob LeVine, Greg Moffet, Laurie Mullen, Sarah
Franke, Michael Kurz, Kim Newbury, Matt Morgan, Chris Romer, Rayla Kundolf
Town of Vail Staff Present:
Stan Zemler - Town Manager, Kelli McDonald - Economic Development Manager, Laura Waniuk
— Event Liaison, Kathleen Halloran — Finance Director, Kristin Bertuglia — Environmental
Sustainability Manager, Mark Hoblitzell, Environmental Sustainability Coordinator
Others Present:
Plastic Bag Ban, Kristen Bertuglia
Bertuglia reviewed the plastic bag ordinance implementation and the bags being purchased and
distributed starting August 1. Bertuglia discussed a potential next phase for re-usable/sustainable
bags for retail shops in Vail. Further input is needed from local retailers and investigation on type
of bag, cost, sustainability analysis, etc. Please see presentation for further details.
Neighboring Businesses Report, VEAC Members
Questions asked:
1. How was your business this past ski season?
2. How was it different from last season?
3. What plans do you have in place for this summer season?
4. Who do you expect your customer to be this summer season?
5. Are there any suggestions you have to make things better?
Eagle Point responded their business was average, for Vail Spa it was excellent. February was
the only month that fell short. Eagle Point is full with owners for the summer. Overnight public
parking in Vail is a need in both winter and summer seasons.
LeVine talked to Lionsquare Lodge and Mountain Haus. There was less pressure for discounting.
The plans for summer include many weddings and groups. For the summer there are lots of long
term guests booked for 30 days or more. The overall suggestion is to pursue more groups and
sports related team events bringing families. Keep doing more events and do them well.
Morgan spoke to Herman about Lancelot; they had a very good year, solid and consistent. The
restaurants located near events did well. Lululemon did well as a first year store and location.
Despite erratic weather, there were still people shopping in the village.
Kundolf said that things went well until the 3rd week of Januaryand then again after the4t" week of
February.. The merchants said that they could have closed from 5-8pm because they didn't get
much traffic. The overall feedback was positive. The 2015's impacted the Meadow Drive
merchants for 4 weeks. There is a good cadence of activities, lots to choose from.
VEAC Meeting — May 12, 2015 Page 1 of 4
5/19/2015
Boselli and Kundolf agreed that for the next large scale event (like the 2015's AWSC) there could
be a lot more planning to bring community and merchants together prior to the event.
Franke mentioned that Lionshead is quiet right now. Double Diamond had a great winter season
despite the variable snow conditions. February was a tough month. The last Lionshead
Merchants Meeting was very positive. For the summer and summer events, Lionshead would like
to be more proactive and involved in events and festivities.
McDonald touched on the importance of groups and sporting events. The sporting events bring
groups of people, family, teams and coaches. Romer stated that they are working on other sports
groups for 2016, including baseball and professional soccer teams, youth camps and coaching
camps. Kundolf said that Lacrosse and Volleyball have been held here for 43 years.
Mullen said the Ale House had a good year after they re -branded themselves. They were
negatively impacted by the fields being closed last summer. West Vail Liquor Mart was flat,
November was down, could have been because of Timber Ridge occupants moving out. They
saw fewer transactions, but larger dollar amounts. Mullen is looking forward to seeing the impact
of the sports tournaments. The VLMDAC invested in targeted marketing, Chicago, Dallas and
Houston. Keep pushing to support more summer flights into Eagle airport, they drive destination
guests.
There is a challenge because there are not a lot of properties/hotels available at a low to mid-
range price point. Moffet asked about who the customer is, who should be targeted for potential
new hotel properties. Who is the aspirational market? What product gets them here?
McDonald said that Spring Back to Vail was discussed with Jim Kellen and Highline. There are
some new ideas about how to end the ski season. The concerts were in Solaris this year, in past
years they were held in Ford Park. This impacted the amount and type of traffic through the town.
Vail Recreation District reported that local sports leagues are doing well, softball is full.
Gymnastics center is trying to increase their attendance with elite coaches and programs.
Wadey visited the shops near Starbucks, they had fewer transactions but larger $ amounts.
Something to investigate is the Farmers' Market as more of an extension of retail space and not a
true "farmers' market". They would like to see enforcement of no marijuana use in public.
Romer talked briefly about funding for the Eagle airport, it comes down to minimum revenue
requirements from the airlines. Some options are up for discussion.
Financial Report, Kathleen Halloran
Upon receipt of all sales tax returns, March collections are estimated to be up 2.7% compared to
budget and up 7.1 % from the prior year.. RETT collections through April 28 total $1,463,864
down 37.1 % from this time last year and Halloran will continue to monitor.
VEAC Meeting - May 12, 2015 Page 2 of 4
5/19/2015
Town Manager Report, Stan Zemler
The Marriott/Residence Inn is not currently going to continue re -development of the Roost. They
have until June to bring it back to a presentable state.
Golf Clubhouse got a DRB approval last Wednesday. They are trying to get in front of the Council
at the beginning of June, as they are the owners of the project. It's going to be a great project and
asset to the town. Mid -September is the current plan to start demolition of the building.
Timber Ridge - the 1st building will be up in July. The leasing information is posted up on the
web. The foundation for the 3rd building has been poured.
Hospital Master Plan is done, now trying to get a permit to proceed with the construction of the 4t"
floor. Parking is a complex topic and how it will be managed is still under discussion. The topic
will most likely end up on the Council agenda in the first meeting of June.
Chamonix, received good direction from Council at the last meeting. Next step is to work on
infrastructure, block spaces, roads, etc. Complicated project, what type of units, what type of
owner, how will it be developed?
Vail Trail construction budget has been approved to formalize the casual trail that exists. This will
change it into an introductory or intermediate level trail. The goal is get certification from the IMBA
— international Mountain Biking Association.
Moffet raised the issue of Sandstone Elementary school and its future. In 2016 there will be a
very large financial initiative on the ballot.
Zemler said that there is going to be a re -focus on Gore Creek and communicating with the
community on the status and how it will be improved. There will be some capital investments to
support the creek improvements.
1-70 Underpass had additional funds approved. That takes the investment from the TOV to $8
million. Now CDOT needs to figure out the rest of the funding, and then they take the project on.
The Covered Bridge is on track to re -open on time.
VEAC Meeting — May 12, 2015
Page 3of4
5/19/2015
Citizen Input
None
Other Business
Adjournment
Next Meeting
Tuesday, June 16, 8:00 — 10:00 a.m., Joint Meeting with Town Council in Council Chambers
VEAC Meeting — May 12, 2015
Page 4 of 4
5/19/2015
TOWN OF VAIL
REVENUE HIGHLIGHTS
May 5, 2015
SaIPc Tax
Upon receipt of all sales tax returns, March collections are estimated to be
$4,057,344 up 7.1% from last year and up 2.7% compared to budget. Inflation
as measured by the consumer price index was down 0.1% for March. The
annual budget totals $24.5 million.
Real Estate Transfer Tax (RETT)
RETT collections through April 28 total $1,463,864 down 37.1 % from this time
last year. 2014 collections totaled $6,849,449, a record year since the peak in
2008. The current annual 2015 budget of $5,670,000 is a 21% reduction from
prior year actuals.
Construction Use Tax
Use Tax collections through April 28 total $687,446 compared to $200,309 from
this time last year. The annual budget totals $1.8 million.
Parking Revenue
Season to date:
Pass sales from November through April 20 total $814,413, up 6.8% from prior
winter season.
Daily sales from the parking structures from November through April 20 total
approximately $4.1 million, up 17.4% from the prior winter season.
-I-
5/19/2015
rowN ofvain
Memorandum
To: Vail Town Council
From: Department of Public Works
Date: May 19, 2015
Subject: Town Council Update — Proposed Division of Maintenance Responsibilities.
INTRODUCTION:
In response to a Town Council request, Staff from the Town of Vail, Vail Recreation District, Vail
Valley Foundation and the Betty Ford Alpine Gardens gathered on August 24, 2014 and
December 2, 2014 to discuss maintenance responsibilities for the landscape areas and
buildings at Ford Park. The purpose of the meetings was to resolve the following items.
• Define maintenance boundaries
• Define expectations for the level of quality and frequency of maintenance
• Identify areas that need to be improved
These discussions occurred at approximately the same time as an effort to clean up and
redefine lease boundaries in response to recent capital improvements to Ford Park and
requests from various lease holders. Town staff felt it would be efficient to incorporate the
delineation of maintenance responsibilities into the revised lease agreements. A Maintenance
Agreement has been drafted but has not yet been executed by the Town and lease holders. A
copy of the proposed Maintenance Agreement is attached.
PROPOSED MAINTENANCE RESPONSIBILITIES:
Maintenance Boundaries:
Town staff proposed to establish maintenance boundaries that were normalized with the
modified lease boundaries within Ford Park. The attached site plan of Ford Park illustrates the
proposed delineation of lease and maintenance boundaries for the various lease holders and
Town of Vail. This delineation does not include areas such as the stream tract, Nature Center
and Soccer Field and will be expanded to do so in its final form.
Maintenance Expectations:
Maintenance expectations for Ford Park are generally described and being consistent with a
"World Class" facility and as to not give the appearance of being behind or lacking maintenance.
The proposed lease agreement defines these attributes in non -subjective and quantifiable
manner. In addition, the proposed agreement establishes remedies and rights of the Town in
the case that the lease holders are in breach of the agreement.
Areas Needing Improvement:
The following areas within Ford Park were identified as needing specific improvement to the
quality and character of landscaping and maintenance.
• West of School House — Betty Ford Alpine Garden
• South of West Restroom/Maintenance Bldg — Town of Vail
• East BF Way, North side — Vail Recreation District
5/19/2015
Measures are being put in place at this time to bring these areas up to the expected level of
quality and maintenance.
TOWN COUNCIL REQUEST:
This information is intended as an update to the Town Council. No action is requested at this
time.
ATTACHMENTS
1. Maintenance Responsibility Diagram
2. Draft Maintenance Agreement
Town of Vail
Page 2
5/19/2015
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5/19/2015
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FORD PARK MAINTENANCE AGREEMENT
This FORD PARK MAINTENANCE AGREEMENT (the "Agreement") is made this
day of , 2015 (the "Effective Date"), by and between the TOWN OF
VAIL, a Colorado home rule municipality (the "Town"), and the VAIL PARK AND
RECREATION DISTRICT, a Colorado special district (the "VRD"), the VAIL VALLEY
FOUNDATION (the "Foundation"), a Colorado nonprofit corporation, and the BETTY
FORD ALPINE GARDENS, a Colorado nonprofit corporation (the "Alpine Gardens")
(each a "Party" and collectively the "Parties").
WHEREAS, the Town owns the real property shown on the Exhibit A, attached
hereto and incorporated herein by this reference, also known as Ford Park;
WHEREAS, the Town leases various areas of Ford Park to the VRD, the
Foundation and the Alpine Gardens (each a "Lessee Party" and collectively the "Lessee
Parties") under separate lease agreements;
WHEREAS, the Parties recognize the importance of maintaining Ford Park as a
facility for the public's use and enjoyment and as a historic centerpiece of the Vail
community;
WHEREAS, the Parties desire to expressly delineate the maintenance
responsibilities of the Parties in order to accomplish these objectives.
NOW THEREFORE, in consideration of the mutual promises contained herein,
the adequacy of which is hereby recognized, the Parties agree as follows:
1. Leased Premises. The Leased Premises for each Lessee Party are designated
on Exhibit A. Each Lessee Party is responsible for maintenance as described in this
Agreement within its Leased Premises and any joint areas of responsibility.
2. Maintenance Responsibilities. The Lessee Parties shall be responsible for
general maintenance of the Leased Premises, including the structures, associated
facilities and landscaping. General maintenance shall include without limitation the
following:
a. Interior Maintenance Standards:
i. Ensuring all lights and doors are operating properly and repairing
the same in a prompt manner, including replacing all light bulbs.
ii. Replacing batteries in all smoke, fire and CO2 detectors, as
needed, but at a minimum on a yearly basis.
iii. Painting the interior of the building at a minimum on a semi-annual
basis and ensuring that any scratches or dents in the paint or walls are promptly
repaired.
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iv. Repairing and maintaining floors and shampooing any carpets at a
minimum on a semi-annual basis and repairing and cleaning any marks in a
prompt manner.
V. Ensuring all bathroom facilities are operating properly and repairing
the same in a prompt manner.
vi. Hiring a janitorial service to provide regular and consistent cleaning
of the facility; including daily or hourly services as needed.
vii. Ensuring proper and regular trash disposal within the facility and
trash removal from the facility.
b. Exterior Maintenance Standards:
i. Regularly maintaining and planting shrubs to prevent an unkempt
appearance created by overgrown plant growth or invasive weeds. General
trimming of shrubs and ground cover to maintain a natural, characteristic shape
is required.
ii. Mowing grass weekly during the growing season and once every
10 days during hot, drier months.
iii. Maintaining grass at 6" inches in height or less, unless native
grasses, which shall not exceed 6' in height.
iv. Watering and fertilizing lawns and garden areas appropriately to
prevent browning of grass and plants.
V. Keeping lawns and garden areas neat and free of weeds, with
flowers not exceeding three feet in height.
vi. Removing grass clippings from streets and sidewalks after mowing.
vii. Edging grass periodically, and at least monthly during the growing
season, to maintain a clean, trimmed edge.
viii. Pruning trees to remove dead limbs and suckers, to maintain the
general natural shape characteristic of the species, and to remove limbs that
endanger physical property (i.e. fences, buildings).
ix. Trimming tree branches over sidewalks to at least 10' in height over
the sidewalk area.
X. Replacing and repairing turf as needed.
A Clearing all sidewalks of debris and snow at all times.
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xii. Maintaining irrigation systems year round, including winterization
and blowing out of systems prior to freezing temperatures.
xiii. Washing exterior surfaces as required, but at a minimum on a
semi-annual basis.
xiv. Repairing and repainting exterior painted surfaces as required, but
at a minimum on a semi-annual basis.
xv. Maintaining and inspecting fences regularly.
3. Town Resaonsibilities.
a. The Town shall be responsible for capital expenditures related to Ford
Park. These expenditures include without limitation replacement of roofs and sidewalks
and other structural repairs. The Town is also responsible for the clearing of roads and
parking lots within Ford Park of debris and snow.
b. In the Town's sole discretion, the Town may determine not to make any
capital expenditures.
C. If the Town finds that a capital expenditure is needed due to the
negligence of a Lessee Party, its volunteers, employees, officers, directors, agents or
contractors, the Town, in its sole discretion, may either require the Lessee Party to be
directly responsible for the capital expenditure or project or may make the required
repairs and charge to the Lessee Party all costs and fees associated with the capital
expenditure.
4. Areas of Joint Responsibility. At the time of execution of this Agreement, there
areas of joint responsibility among the Lessee Parties. The areas are the Trash
Building and West Restroom, as shown on Exhibit A. The Lessee Parties shall
determine amongst themselves how to share maintenance of these areas. The Lessee
Parties are jointly and severally liable for maintenance of any areas of joint
responsibility, as currently exist or may be later designated by the Town.
5. Indemnification. Each Lessee Party shall indemnify and hold the Town, its
agents, servants and employees, harmless from and against any and all liability, loss,
damages, costs and expenses, including reasonable attorney fees and costs of
investigating any such matters, suffered or sustained by the Lessee Party, its agents,
officers, directors and employees, or by any other person on or about the Leased
Premises, arising out of any act, error, omission or negligence in the operation,
maintenance or use of the Leased Premises by the Lessee Party, its agents, officers,
directors and employees, or of any occupant, subtenant, visitor or user of any portion of
the Leased Premises, or any condition of the Leased Premises or adjacent property;
provided that this indemnity shall not extend to damages resulting solely from the
negligence or willful misconduct of the Town, its agents, officers, directors or
employees. This Section shall survive termination of this Agreement.
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6. Right of Entry. The Town reserves the right to enter onto the Leased Premises
and inspect the Leased Premises to ensure compliance with this Agreement.
7. Utilities. The Lessee Parties are responsible for payment of all utilities related to
their maintenance of the Leased Premises and their obligations under this Agreement.
8. Maintenance Log and Annual Review. Each Lessee Party is required to maintain
a maintenance log of activities which satisfy its obligations under this Agreement. On
an annual basis, the Town will meet with each of the Lessee Parties to discuss
maintenance of the Leased Premises, compliance with this Agreement, any potential
capital expenditures and projects and any other matters concerning Ford Park.
9. Breach.
a. If a Lessee Party fails to perform any of its obligations under this
Agreement, the Town shall provide the Lessee Party with written notice of the breach.
The Lessee Party shall have 15 days after the date of the notice to cure the breach.
b. If a Lessee Party fails to cure the breach within 15 days after the date of
the notice, the Town may, in its sole discretion, cure the breach without additional notice
to the Lessee Party. If the Town chooses to cure the breach, the Lessee Party shall be
liable for 3 times the costs and fees that the Town expends to cure the breach, including
any costs resulting from the work of Town employees.
C. In addition to curing the breach, the Town may, at its sole discretion,
terminate this Agreement as a result of Lessee Party's failure to cure the breach under
Section 7(b). If the Town chooses to terminate this Agreement under this paragraph, it
shall give the Lessee Party 30 days written notice. A Lessee Party's liability for costs
and fees associated with curing a breach shall survive the termination of this
Agreement.
10. Termination.
a. Unless terminated as provided for herein, this Agreement shall terminate
10 years from the date set forth above; provided, however, that this Agreement shall
automatically renew for one successive 10 -year term unless either party provides the
other party with written notice of its decision not to renew this Agreement no later than
30 days in advance of the end of the 10 -year term. This Agreement will also
automatically terminate as to an individual Lessee Party upon the termination of the
applicable lease agreement between the Town and any Lessee Party.
b. Upon termination of this Agreement, the Lessee Party's right to use the
Leased Premises and all improvements thereon shall cease, unless the Town and
Lessee Party mutually agree otherwise.
C. Termination of this Agreement with one of the Lessee Parties shall not
constitute termination of the Agreement with any other Lessee Party.
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d. Upon termination of this Agreement, the Town and the terminated Lessee
Party shall have no further obligations of any kind or nature, except those that
specifically survive termination.
11. Notice. A notice under this Agreement shall be in writing and may be given by U.S.
Mail, postage prepaid, addressed as set forth herein; or hand -delivery. Notice shall be effective
three days after mailing or immediately upon hand -delivery. The addresses of the Parties shall,
unless changed in writing, be as follows:
Town of Vail:
Town Manager
Town of Vail
75 South Frontage Road
Vail, CO 81657
VRD:
Executive Director
Vail Park and Recreation District
700 South Frontage Road
Vail, CO 81657
12. Miscellaneous.
Foundation:
President
Vail Valley Foundation
P.O. Box 309
Vail, CO 81658
Alpine Gardens
President
Betty Ford Alpine Garden
183 Gore Creek Drive
Vail, CO 81657
a. No Assignment. The obligations herein shall not be assignable without
the prior written approval of the Town. If any Lessee Party subleases a portion of the
Leased Premises, the obligations in this Agreement shall remain the responsibility of the
Lessee Party.
b. Contingency; No Debt. Pursuant to Article X, § 20 of the Colorado
Constitution, any financial obligation of the Town or the VRD under this Agreement is
specifically contingent upon annual appropriation of funds sufficient to perform such
obligation. This Agreement shall never constitute a debt or obligation of the Town or the
VRD under any statutory or constitutional provision.
C. Severability. If any provision of this Agreement is determined to be void
by a court of competent jurisdiction, such determination shall not affect any other
provision hereof, and all of the other provisions shall remain in full force and effect.
d. Integration. This Agreement represents the entire agreement between the
parties hereto with respect to the subject matter hereof, and all prior or extrinsic
agreements, understandings or negotiations shall be deemed merged herein.
e. Waiver. No provision of this Agreement may be waived to any extent
unless and except to the extent the waiver is specifically set forth in a written instrument
executed by the Party to be bound thereby.
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f. Modification. This Agreement may only be modified by subsequent written
agreement of the Parties.
g. Governing Law and Venue. This Agreement shall be governed by and
construed in accordance with the laws of the State of Colorado, and venue for any legal
action arising out of this Agreement shall be in Eagle County, Colorado.
h. No Third Party Beneficiaries. No third party is intended to or shall be a
beneficiary of this Agreement, nor shall any third party have any rights to enforce this
Agreement in any respect.
i. No Joint Venture or Partnership. No form of joint venture or partnership
exists between the Parties, and nothing contained in this Agreement shall be construed
as making the Parties joint venturers or partners.
j. Controlling Agreement. If there is a conflict between this Agreement and
the separate lease agreements between the Town and Lessee Parties, this Agreement
shall control.
k. Binding Agreement. This Agreement shall be binding upon the respective
Parties, their successors or assigns.
I. Governmental Immunity. Nothing herein shall be construed as a waiver of
any protections or immunities the Town or the District and their officials,
representatives, attorneys and employees may have under the Colorado Governmental
Immunity Act, C.R.S. § 24-10-101, et seq., as amended.
IN WITNESS WHEREOF, the Parties have executed this Agreement as of the
date first set forth above.
ATTEST:
Patty McKenny, Town Clerk
ATTEST:
TOWN OF VAIL
Stan Zemler, Town Manager
VAIL PARK AND RECREATION
DISTRICT
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VAIL VALLEY FOUNDATION
STATE OF COLORADO
) ss.
COUNTY OF )
The foregoing instrument was acknowledged before me this day of
, 2015, by as
of the Vail Valley Foundation, a Colorado nonprofit corporation.
My commission expires:
Notary Public
BETTY FORD ALPINE GARDENS
STATE OF COLORADO )
) ss.
COUNTY OF )
The foregoing instrument was acknowledged before
, 2015, by as
of Betty Ford Alpine Gardens, a Colorado nonprofit corporation.
My commission expires:
Notary Public
me this day of
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TOWN OF VAIN
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Matters from the Mayor, Council and Committee Reports
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b) - to receive legal
advice on specific legal questions Regarding: update on pending litigation Town of Vail ,
Staufer Commercial LLC and Vail Village Inn, Inc. v. Village Inn Plaza — Phase V
Condominium Association and Town of Vail Case No. 2014CV30259
PRESENTER(S): Matt Mire, Town Attorney
5/19/2015
TOWN OF VAIN
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Citizen Participation
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VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Consent Agenda:
1) Minutes from April 21, 2015 meeting
2) Minutes from May 5, 2015 meeting
3) Approval of Vail Police Department Approval of Budget Adjustments Memorandum
4) TIGER VII Grant Application - letter of support
5) Charging Stations Grant and Budget Memorandum
ATTACHMENTS:
Minutes from April 21, 2015 meeting
VPD Approval of Budget Adjustments Memorandum
TIGER VII Grant Letter Support Memorandum
Charging Station Budget Memorandum
5/19/2015
Vail Town Council Meeting Minutes
Tuesday, April 21, 2015
6:00 P.M.
Vail Town Council Chambers
The regular meeting of the Vail Town Council was called to order at approximately 6:00 P.M. by
Mayor Andy Daly.
Members present: Andy Daly, Mayor
Jenn Bruno
Dale Bugby
Dave Chapin
Greg Moffet
Margaret Rogers
Member absent: Ludwig Kurz, Mayor Pro Tem
Staff members present: Stan Zemler, Town Manager
Matt Mire, Town Attorney
Patty McKenny, Town Clerk
The first item on the agenda was the presentation of the 2015 FIS Alpine World Ski
Championships Wrap Up by Ceil Folz, Vail Valley Foundation. The Vail Valley Foundation
event recap included information about the attendance, demographics of spectators, television
exposure, marketing and PR exposure, occupancy rates, and value received for expenditures
by the Town of Vail to the 2015 FIS Alpine World Ski Championships. Mikaela Shiffrin also
spoke about the championships and what the event meant to her personally and to the sport of
alpine skiing. Presentation highlights included information about some of the following:
✓ Unprecedented attendance for ski racing in the U.S.
✓ Unmatched television production quality for the sport
✓ worldwide
✓ 40.1 million social media impressions since February1
✓ #Vai12015 trended as a top 10 topic on Twitter
✓ Athlete participation from 68 nations
✓ W4 More than 1,200 accredited media covering the event onsite
✓ Nearly 70 billion PR impressions
✓ Occupancy rates of roughly 95% on weekends throughout
✓ More than 2,200 volunteers and 175,000 volunteer hours
✓ Unmatched television production quality
✓ Record breaking coverage
Mayor Daly thanked Mikaela Shiffron, championship's gold medalist and resident of Eagle
County, for representing the community and making everyone so very proud. Moffet noted the
state legislature adopted a resolution recognizing volunteers who helped with the event. Town
Manager Stan Zemler thanked Ceil Folz and the Vail Valley Foundation for "making it happen"
and doing an extraordinary job of producing the event. Ceil Folz noted the success in the
production and hoped to one day do it all over again.
Town Council Meeting Minutes of April 21, 2015
Page 1
5/19/2015
The second item on the agenda was Citizen Participation with input as follows:
1. Jonathan Levine, Hummers of Vail, distributed envelopes to council and town attorney
expressing continued concerns about police department and asking them to reconsider
repealing their transportation ordinance.
Mayor Daly noted the legal matter had been turned over to the District Attorney's Office and
there is no further role by the town on this matter.
2. Larry Cavanaugh, Vail Chamber and Business Association, spoke about some observations
on the 2015 WASC event thanking the merchants for their support, noting the differences of
benefits for the merchants, and requested future focus on Lionshead activation.
3. Bob Boselli, OBO Enterprises owner of numerous Vail stores, also echoed request to
activate Lionshead area in order to draw more crowds in that direction.
4. Dave Gorsuch, resident and business owner, expressed his appreciation of Mikaela Shiffron
and the Vail Valley Foundation for their efforts with the 2015 championships. He also
commented on his disappointment with the Spring Back to Vail weekend, noting the
activities do not align with Vail's brand and family atmosphere. He spoke about numerous
details that were very disturbing and asked that the event be reconsidered, including the
music, the type of crowd it attracts, and the final pondskimming event drawing the wrong
crowd.
5. Eric Perkins, resident, spoke about his concern for the Gore Creek, showing some video
that show issues near the water treatment plant and impacts on muddying this location of
the river. He requested that those responsible pay more attention to improving this area
with better drainage. He recently fished this area and noted there are some very good
improvements with the river life in the Gore.
The third item on the agenda was the consent agenda which included the following:
1. Resolution No. 10, Series of 2015, A Resolution Approving an Intergovernmental Agreement
(the "IGA") Between the Town of Vail and the Eagle River Water and Sanitation District (the
"District") for the Covered Bridge Project; and Setting Forth Details in Regard Thereto
Bugby moved to approve Resolution No. 10, Series of 2015; Moffet moved to second the motion
and it passed unanimously by those present (6-0).
2. Minutes from March 3, 2015
Bugby moved to approve the March 3, 2015 minutes; Moffet seconded the motion and it passed
unanimously by those present (6-0). Mayor Daly noted a couple of corrections that were
already provided the town clerk.
3. Minutes from March 17, 2015
Bugby moved to approve the March 17, 2015 minutes; Chapin seconded the motion and it
passed unanimously by those present; Moffet abstained since he was absent that day (5-0).
The fourth item on the agenda was the appointment to Design Review Board (DRB). It was
noted the interview was conducted during the work session and this action would serve as the
final appointment, member number five, to the Design Review Board. Moffet moved to approve
Peter Cope to DRB; Chapin seconded the motion and it passed unanimously by those present
(6-0).
The fifth item on the agenda was Any Action as a Result of Executive Session and there were
no actions taken.
The sixth item on the agenda was Town Manager's Report which included:
1) Sports fields open this weekend with soccer tournament — first event on new turf
2) The Intermountain Fuels Reduction Project Memorandum - Vail Fire Department.
Town Council Meeting Minutes of April 21, 2015
Page 2
5/19/2015
Mark Novak, Fire Chief, and Paul Cada, Wildland Fire Coordinator, were present to answer any
questions. Mayor Daly was pleased to see USFS moving forward with the project and is
concerned they may not address all the area.
The seventh item on the agenda was the Lionshead Structure Permanent Skate park Update
presented by Todd Oppenheimer, Town Landscape Architect; Chad Young, Vail Recreation
District Representative; Cameron Chaney, Skate park Committee Member; Mike Dunlap, Skate
park Committee Member. In summary, Town Council was asked to consider and give direction
on the three items relating to the Lionshead Skate park:
1. Approve the Lionshead Parking Structure proposed site as the location for a permanent
skate park in Vail.
2. Approve an overall project budget for the construction of a permanent skate park of
$1,550,000 to be included in the next supplemental budget.
3. Award the contract for the design portion of the Design/Build skate park contract to
California Skate parks in the amount of $83,500.
It was noted Town Council discussed the feasibility and potential budgets of a permanent skate
park in the proposed site of the Lionshead Parking Structure and directed staff to continue
refining preliminary skate park design, solicit proposals from qualified skate park contractors
and investigate the project for ramifications related to the possibility of adding a 4th deck to the
garage, in addition to any other issues that may prevent the project from moving forward at this
time. There was a review of the Site selection overview and history, with slides showing views
from the proposed location, with several advantages identified including noise, light, parking,
access, convenience. There were some Town Council comments about the proposal as
follows:
✓ Want the skate park be world class product
✓ Liability issues were identified and discussed
✓ Group was commended for creativity and effort
✓ Many think the town desperately needs a skate park
✓ This is a compromise and is not a state of the art facility or world class
✓ Proposal included integrated public art opportunities and would need this so it looks inviting
and innovative
Rogers moved to approve the proposed site, the gap between the north and south ramps of the
Lionshead Parking Structure, as the location for a permanent skate park in Vail noting three
reasons which supported her motion, 1) there has been ample review of the topic which has
been very thoughtful, 2) the location is safe for spectators and very accessible for visitors, 3)
and thinks it will be a real asset to the town. She raises the question about the costs at this time
as well. Moffet seconded the motion and further discussion continued about the project budget
outlined below and selection process.
Skatepark design and public process $ 83,500
General construction, site work, electrical, safety screen $ 523,670
Skatepark construction per final design $ 614,350
Additional skatepark mini ramp $ 65,000
Integrated Public Art $ 50,000
Engineering and Code Analysis $ 59,380
Contingency $ 154,100
Total $1,550,000
The process for selection of a design/build contractor included a request for qualifications with
11 firms responding, and then a request for proposal was issued to 6 companies with 4
Town Council Meeting Minutes of April 21, 2015
Page 3
5/19/2015
responding. They conducted interviews with 4 companies, completed reference checks,
reviewed and evaluated responses and approach of each company, with final recommendation
presented to work with California Skateparks. The schedule was noted with design and
approvals to occur from May through July and construction slated for August through October
2015. Mayor Daly asked for public input at this time and Billy Suarez, VRD and resident, spoke
about his skeptism and concerns about whether the proposal would meet a world class status
but was generally supportive as there is a great need for the activity for kids. Council's input
addressed some preferences about reviewing and approving the design before doing next steps
and use of some local vendors to do the work. There was also some information presented by
Greg Hall, Director of Public Works, which addressed improvements and costs to the
transportation structure that would add a 4th level. Mayor Daly called the vote on the motion to
award the contract for the design portion of the Design/Build skate park contract to California
Skate parks not to exceed the amount of $83,500 as confirmed by Rogers. The motion
seconded by Moffet was approved unanimously (6-0).
The eighth item on the agenda was 2014 Year-end Investment presented by Kathleen
Halloran, Finance Director. No formal action was requested since the item was informational
only. She noted Section 2-2-8 of the Town Code required an annual presentation of the town's
investment report, which is also provided as a written report each quarter. The review included
information through December 31, 2014 with a review of the guiding policy principles and
objectives. Several graphics that represented the yield, results, comparisons, and investment
strategies were reviewed as well as an investment outlook summary below:
Expect the low interest rate environment to continue
Stick to our investment policy objectives: safety, liquidity, and yield
Continue to manage investment mix and decrease maturities until rates increase
Make strategic decisions for use of cash for capital projects as appropriate
Update the town's investment policy to allow participation in the ColoTrust Plus plan which
invests in commercial paper
The ninth item on the agenda was second reading of Ordinance No. 5, Series 2015 an
Ordinance making budget adjustments to the Town of Vail General Fund, Capital Projects Fund,
Real Estate Transfer Tax Fund, Heavy Equipment Fund and Timber Ridge Enterprise Fund.
Kathleen Halloran, Finance Director, noted two changes:
1) Reduced Capital Improvements Fund by $450K (removed expenditure for ventilation
system at Donovan Pavilion)
2) Increased General Fund for bus service expenditures related to Ford park summer
transit services
Greg Hall presented Ford Park in -town bus service extension proposals for the summer 2015
service and related costs based on feedback from user groups and council direction during the
April 7 Vail Town Council meeting. He noted Ford Park is served in two ways during managed
parking days, 1) the in -town shuttle is extended to include the Ford Park stop on Vail Valley
Drive; and 2) the Ford Park Express Service runs between Lionshead, Vail Village and Ford
Park via the Frontage Road. Several extended In -town service scenarios were reviewed:
• Memorial Day through the end of September
• Memorial Day through Labor Day
• June 14- Labor Day
• June 14- August 8, this is the last day ford park managed parking day interferes with Nature
Center programs.
Town Council Meeting Minutes of April 21, 2015 Page 4
5/19/2015
The staff reviewed the service from the hours of 9AM-6PM in addition to an evening period from
6PM-9PM. The costs of providing the various service levels are as follows:
9AM-6PM 6PM-9PM
Memorial Day through the end of September $ 92,835 $ 31,146
Memorial Day through Labor Day $ 80,419 $ 13,667
June 14- Labor Day $ 65,693 $ 9,515
June 14- August 8 $ 34,868 $ 4,498
There was general council support to increase services along with some questions about
ridership numbers and impacts to the Frontage Road service. Rogers moved to approve
Ordinance No, 5, Series of 2015, a supplemental budget ordinance that included transit services
to run from Memorial Day through September 30, 2015 up to the estimated number $92, 835.
Further discussion ensued about the timeframe for providing the services and demand for
services which then resulted in Roger's moving to amend the motion to approve on second
reading Ordinance No. 5 which included the extensions of transit services beginning June 14,
2015 through the end of September 2015 from the hours of 9 am until 9 pm with a maximum
amount not to exceed $150,000. Moffet seconded the motion and it passed (6-0).
The tenth item on the agenda was adjournment. There being no further business to come
before the council, Moffet moved to adjourn the meeting and Bugby seconded the motion which
passed unanimously, (6-0) and the meeting adjourned at 8:25 p.m.
Respectfully Submitted,
Attest:
Andrew P. Daly, Mayor
Patty McKenny, Town Clerk
Town Council Meeting Minutes of April 21, 2015
Page 5
5/19/2015
,S� PAoll
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TOWN OF VA I L
Memorandum
To: Vail Town Council
Stan Zemler, Town Manager
From: Dwight Henninger, Police Chief
Date: May 8, 2015
Subject: Consent Agenda - Approval of Budget Adjustments
Vail Police Department is requesting to adjust both revenue and expenditure budgets in the amount of
$189,800. The Department and our neighboring agencies — Avon, Basalt and Eagle Police
Departments and the Eagle County Sheriff's Office — recently received a National Highway Safety and
Transportation Administration award. Funds will be used this year to implement an E -Ticketing Project
that will form a digital network between police, court, and the Colorado Department of Public Safety.
Core characteristics of the State of Colorado's Strategic Plan for Traffic Records Improvements will be
captured by streamlining and automating the flow and management of traffic -related information from
the time an officer issues a ticket to the time a conviction is posted to a driver's history.
A second adjustment to both revenue and expenditure budgets is requested in the amount of $9,290
for an Audio/Video Surveillance System. The Department received a Colorado Division of Criminal
Justice grant to purchase covert body -worn technology as a tool to identify illegal drug activity and to
successfully prosecute drug trafficking offenders in Vail.
5/19/2015
0) TOWN OF VAIL'
Memorandum
To: Town Council
From: Public Works Department
Date: 5-19-15
Subject: 1-70 Vail Underpass TIGER VII grant Letter of Support
I. SUMMARY
The 1-70 Vail Underpass is a proposed new multimodal pedestrian and vehicular
connection that is midway between Main Vail and West Vail exits, passing under 1-70.
www.vailgov.com/underpass
CDOT will be applying for a TIGER VII grant to fund this Project's original $9.3 million
funding gap. CDOT has requested a letter of support from the Town of Vail for the
TIGER grant application. Staff recommends that Council provide support for the TIGER
grant application in the form of a letter of support signed by Mayor Daly. Town staff will
provide the letter of support for review and signature by the end of the month. CDOT will
be applying for this grant by June 5t" in hopes of receiving the award this fall.
5/19/2015
Date
Recipient
Recipient's Address
Subject: Letter of Support for CDOT's Application for TIGER VI I Grant Funding for the 1-70
Vail Underpass
Dear Recipient:
Please accept our support for the Colorado Department of Transportation's (CDOT) recent
decision to request USDOT Transportation Infrastructure Generating Economic Recovery
(TIGER) VI I discretionary grant funding that will be dedicated to implementing the 1-70 Vail
underpass.
This project is located along the 1-70 corridor between West Vail and Main Vail and will use a
new underpass to connect the North and South 1-70 Frontage Roads and enhance the
community connectivity and traffic flow between Main Vail and West Vail. The new 1-70
underpass will provide additional reserve capacity at the two primary 1-70 interchanges in Vail
(Exits 173 and 176), a safe pedestrian/bicycle crossing of 1-70, enhancements to transit service
routing and connectivity, improved emergency response routing, and water quality
improvements for discharge into Gore Creek.
The underpass is a critical component to serve Vail's traffic needs. Not only will it relieve
congestion at the Main Vail and West Vail Interchanges by removing traffic from the interchange
roundabout intersections, but it will also reduce the associated traffic backup along the off -
ramps that occasionally queue back to the 1-70 mainline. The underpass will also greatly
improve mobility within the densest sections of Vail, thereby improving all modes of travel.
This project will also provide an additional multimodal pedestrian and bicycle crossing of 1-70.
This connection will provide a more direct route connecting affordable employee housing to
employment centers, enhance bicycle and pedestrian use and safety of cyclists and
pedestrians. Over the years, pedestrians have created openings in the fence barrier to walk/run
across 1-70 to save time because the existing routes present issues with out -of -direction travel.
Building this underpass will minimize exposure to fatal pedestrian/vehicular incidents that have
occurred on 1-70. Bicyclists will have an alternative crossing that will reduce their travel distance
by as much as four miles and provide them with a direct link between two popular recreation
trails.
It will also provide an opportunity to enhance transit service and increase efficiency. The
underpass would allow route revisions that would result in fewer vehicle miles of bus travel and
provide more direct, consistent and reliable service between activity centers. Also, the
underpass will provide an alternative route for emergency services and faster response times.
This project has local support and political consensus. It has been a part of numerous adopted
Town of Vail transportation plans that have been publically vetted and adopted by the Vail Town
Council over the years, including the Vail Transportation Master Plan, the Lionshead Master
Plan, the Vail 20/20 Plan, and the Vail Transportation Master Plan Update. The project has
been designed and the plans are ready for right of way acquisition and construction. The
project has received joint funding for design and construction from the Town of Vail through the
5/19/2015
Vail Reinvestment Authority and CDOT through Responsible Acceleration of Maintenance and
Partnerships (RAMP) funds.
We greatly appreciate the CDOT staff decision to submit this vital project for TIGER VII grant
funding. This project demonstrates the benefit of local and state governments working together
to find transportation solutions in this era of constrained and declining budgets. Please let us
know how we can further support your efforts.
Sincerely,
5/19/2015
TOWN OF
To: Vail Town Council
Stan Zemler, Town Manager
From: Greg Hall, Director of Public Works
Date: May 14, 2015
Subject: Consent Agenda — Electric car charging stations in the parking structures
Public Works Transportation Department is requesting to adjust both revenue and
expenditure budgets for the replacement of 6 obsolete electric car charging stations in both
Vail and Lionshead parking structures. The town recently received an 80%/20% "Charge
Ahead Colorado" grant of $37,572 to use toward the purchase of equipment. The new
charging stations will double the number of cars that can be charged at one time (two cars
per station) and reduce the individual charging time from four hours to two hours.
The project requires upgrading the electrical conduit to the station sites and
equipment/installation of wireless communication devices. The charging stations will be
connected to the town's parking system, enabling customers to make a reservation to use the
charging station and receive a text message from the system when the charging is complete.
The town would also have the ability to charge the customer's "EV Card" for the service at the
point of exiting the structure.
Total expenditures are estimated at $46,500 for the project (offset by the grant listed above).
This approval will allow the town to move forward with contracting for the work, for completion
by June 30th; the budget will be adjusted during the next supplemental scheduled in July.
5/19/2015
TOWN OF VAIN
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Any Action as a Result of Executive Session
BACKGROUND: This agenda item has been added to the regular meeting agenda in order
to allow for any official action required as a result of the executive session.
5/19/2015
TOWN OF VAIN
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Town Manager's Report
5/19/2015
►owx of vn' 1[1
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Vail Youth Recognition Award
PRESENTER(S): Scott O'Connell, Vail Recreation District
BACKGROUND: The Town of Vail has created an annual Vail Youth Recognition Award to
be given to a qualified recipient, one each from Battle Mountain High School and the Vail
Mountain School. The purpose of the award is to recognize and reinforce outstanding
achievement by youth of the Upper Eagle Valley, both for their individual achievements and as
role models for their peers.
5/19/2015
TOWN OF VAIN
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: 2015 Burton US Open Snowboarding Championships Wrap Up
PRESENTER(S): Nick Sargent, Burton Snowboards
ACTION REQUESTED OF COUNCIL: Listen the presentation ask questions and make a
recommendation to approve or approve with conditions the release of the final payment to
Burton Snowboards.
BACKGROUND: Burton Snowboards is giving the final presentation to the Vail Town Council
recapping the attendance, demographics of spectators, television exposure, marketing and PR
exposure, occupancy rates and value received for expenditures by the Town of Vail to the
2015 Burton US Open Snowboarding Championships.
ATTACHMENTS:
2015 Winter Event Recap
2015 Winter Event Recap Booklet
5/19/2015
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Burton US Open Snowboarding Championships: Mar 2-7, 2015
Nick Sargent
Office: 802.660.3285
Mobile: 303.588.5807
nicksa@burton.com
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Town of Vail I CSE 1 5/19/15 5/19/2015 2
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Overview
All all accounts, the 2015 US Open was hailed the "best ever."
Glorious weather and history making runs were just two
contributing factors in further elevating the world's greatest
snowboard event.
For the third time, 94 elite snowboarders, including Olympic
medalists and riders as young as 14 years old, representing 19
countries, converged on Vail for four days of intense
competition and fun.
The intent for 2015 was to to produce the best USO to date by
building upon the successes of the last two years and making
improvements where needed.
These efforts resulted in a more premium guest experience,
greater economic impact, better community outreach and the
draw of highly coveted "millennials" to Vail.
Town of Vail I CSE 1 5/19/15
A,.
TOWN FVAIL.'
5/19/2015 4
2015 USO Goals
• Deliver a premium and compelling international event that sets the bar for all other winter sport
events around the world and provides a unique guest experience.
• Attract a new, younger consumer to Vail (millenials); bringing people back to Vail more than once a
season; providing a unique value proposition for the Vail guest, all of which provide a positive
short and longterm return.
• Create a stronger relationship with the local community via merchant programs, local outreach,
youth programs and creating a greater sense of integration and engagement overall.
• Utilizing the town of Vail as a whole, from Golden Peak to Lionshead. Creating activations across
town in order to reach all segments of the community and all visitors.
• Building greater relationships with local print, TV and radio as a means to further engage the local
community and the visiting Vail guest.
• Minimize impact and fatigue after the 2015s
These goals and objectives helped set the event direction, the success of which is reflected
k.
in the following overview of event successes. TONIN OF MAIL"'
Town of Vail I CSE 1 5/19/15 5/19/2015 5
Event Success Highlights
• Athletes: 94 World class
• Spectators: 21,500 unique/112,996 spectator
impressions, 60% of which came just for event.
• Visitor Profile: 51% overnight visitors, 34% make over
$150k, 56% from outside CO, 63% first time USO
attendees, 21% were first time visitors to Vail, 53%
had come earlier in the same season, 40% of those
surveyed came to Vail for the event.
• Millennial: 45% (were under 34) and nearly 2/3rd of
all parties had group members that fell within that
age cohort (63%).
Town of Vail I CSE 1 5/19/15
TOWN OF V
5/19/2015 6
Event Success Highlights
• 30% of Vail Mountain consumers were snowboarders,
up from 25% in 2014. 42% of all guests were
millennials, up from 39% in 2014.
• NPS: 58, up from 40% in 2013.
• Good fit for Vail: 81% of those surveyed said the USO
is an "extremely good fit"
• Likely to recommend: 71% are "extremely likely" to
recommend the event to a friend or family member
• Come again: 47% respondents said they would
"100% definitely" attend the Burton US Open in the
future and 21% said "75% probably."
Town of Vail I CSE 1 5/19/15
TOWN OF V
5/19/2015 7
Event Success Highlights
• Global TV: 7 programs distributed across 145
territories, yielding 2239 hours of programming aired
and 111541,366,935 potential impressions.
• Domestic TV: Over 2million viewers across FOX, an
111% increase from 2014.
• Key takers included: AUS, CAN, CHN, DEN, FRA, GER,
ITL, NED, NOR, RUS, SUI & USA.
• Global Webcast: 83,253 total hours, up 56% from
20141 32% increase in play duration, and plays up 18%.
A larger and more engaged audience.
Town of Vail I CSE 1 5/19/15 5/19/2015 8
Event Success Highlights
• Media On Site: 146 people from 83 different outlets
• 667 stories appeared in such outlets as: AP, The New
York Times, ESPN, Asahi Shinbun Digital, Universal
Sports, CCTV, Allure, AFAR Magazine, Sankei News,
Transworld Business and Rad Collector.
• PR: 1,755,723,717 impressions, up 112% from 2014
• Social Media: 260 posts spanning 72 countries
resulting in 186,727,100 impressions, up 32% from
2014, and over 4,900,000 engagements, up 274% over
2014.
Town of Vail I CSE 1 5/19/15
Vail Dally
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5/19/2015 9
Event Success Highlights
• Local Merchants: A new prizing program was
implemented across Vail to help drive traffic; the USO
Hub program was expanded; and the merchants of
Solaris were target for a special outreach program.
• Local Youth: Mark McMorris, Danny Davis and Kelly
Clark surprised the students of Vail Mountain School
during an unannounced pep rally celebrating the start
of the USO. Other youth specific actions included
Riglet, special competition viewing areas and a
journalism project.
• Community: The USO Broomball tournament was
launched during the 2015 event to create an event for
local community participants, while attempting to
reduce impact and fatigue on Solaris after the 2015s.
TOWNOF(VIAILt
Town of Vail I CSE 1 5/19/15 5/19/2015 10
Event Success Highlights
• Event Budget: $4,500,000
• TOV Investment: $400,000
• Value of PR impressions: $24,841,502 = 60:1 PR ROI
• Lodging: 96% on final weekend, ADR up 12% to $541,
11,349 incremental room nights (Dbl Occupancy., 2ppl/room)
• Parking: $121,738.10, up 12% from 2014
• March Tax Rev: $4,057,344, up 7.1% from 2014 & up 2.7% from
budget
• Incremental Spending (using $541/night ADR): $8,788,609
• Return on Investment through Incremental Spending: 9%
r,
TOWN OF V
Town of Vail I CSE 1 5/19/15 5/19/2015 11
Quotes
"The success of the Burton US Open at Vail is a huge collaboration of resources
between the resort, the Town of Vail and Burton. Now in the third year we've
really been able fine tune our operations and elevate the production of the
entire event to provide a truly world-class venue for the athletes and for our
guests. Each year we strive to raise the bar and this year was no exception.
We look forward to our continued partnership with Burton and the Town of
Vail, and to further expanding upon the success of the Burton US Open here at
Vail" Chris Jarnot, Executive Vice President and Chief Operating Officer,
Vail Mountain.
"The town of Vail has been a great new home for the US open. The venue is so
central and the events have been such a good display of snowboarding's best. The town
has shown us such hospitality, I look forward to going there every year. During the US
open this year we got to go to a local high school and connect with the youth of the area. I
remember what a big deal it was when the US open would come to Southern VT when I
was growing up there. It was great to see that inspiration come full circle in Vail. I hope that
the youth of the area benefit form having the worlds greatest snowboarding
event in their backyard." Kelly Clark, Olympian & 8 time USO Champion
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Town of Vail I CSE 1 5/19/15 5/19/2015 12
Quotes
"The Burton USO brings an energetic, enthusiastic crowd to Vail, and
the Sonnenalp was pleased to be involved again this year. Year after
year, this event brings a great boost in business not only to our hotel
and restaurant outlets, but to the town as a whole. We look forward
to welcoming Burton USO back to Vail for many years to come! "
Patricia McNamara, Director of Sales, Sonnenalp
"The rest of the season is really bright. And to tell the truth, our
biggest event draw is the U.S. Open (Snowboard Championships)."
Bart Cuomo, Vail Realty
"Room revenue at the Four Seasons will be up significantly for
January, February, March and 'April ... we're going from a big
international event [the World Championships] to a big national
event [the Burton US Open]." Mark Herron, General Manager of
the Four Seasons Resort Vail
TOWN OF VA1L#
Town of Vail I CSE 1 5/19/15 5/19/2015 13
Quotes
"It was an event that brought unbelievable energy to the Town of
Vail, especially to Golden Peak. The level of organization this year
was excellent and it definitely added not only life, but revenue to our
business, allowed us to integrate with the community and showcase
Vail to the world. We look forward to the 2016 Burton US Open."
Nathalia Souza Chinn, Events Director, Larkspur
"The event is great for the Valley. We see more business from
transient guests who are excited to be here for the event than guests
who are here for the event. We do have a big block for Pacifico as
well which is a good partnership that is a direct result of the USO"
Lindsey O'Neil, Event Manager, Vail Marriott Mountain Resort
"We feel the effects for years. Vail is a more credible place for riders
— (Burton) gets people to come. We can't have enough events like
this as far as I'm concerned." Buzz Schleper, Buzz's Boards in Vailk'
TOWN OF VA1L#
Town of Vail I CSE 1 5/19/15 5/19/2015 14
We look forward to many years to come!
"It's fun to be here in Vail. The sport is progressing, and the event is
progressing too. Vail is so accommodating - the whole town and the people
who come out to watch - it's such a great vibe." Jake Burton Carpenter,
Founder, Burton Snowboards
"Now, in our third year here Vail has just got it dialed. They're all so positive
about it. From the restaurant owners to the bars, to the hotel owners; from
operations to marketing ... it seems like everyone is really pleased with this.
They're allowing us to showcase our sport, lifestyle, and community in a way I
don't think we've been able to do before" Donna Carpenter, President, Burton
Snowboards
TOWN OF V
Town of Vail I CSE 1 5/19/15 5/19/2015 15
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Burton US Open Snowboarding Championships: Mar 2-7, 2015
Nick Sargent
Office: 802.660.3285
Mobile: 303.588.5807
nicksa@burton.com
Town of Vail I CSE 1 5/19/15 5/19/2015 2
Table of Contents
Event Overview
Brand Compatibility/Event Strengths &Weaknesses
RRC Survey/General USO Findings
USO Visitor/Attendance
Lodging
NPS
Revenue and ROI
Vail Mountain Impact
Community
Broadcast/Webcast
Marketing and Promotion
Social Media
PR/Communications
Event Budget
Sustainability
Appendix A: RRC Survey, Burton Dash Analysis
Appendix B: RRC Survey, USO Intercept
Appendix C: Contractual Deliverables
Page 8
Page 18
Page 20
Page 31
Page 34
Page 38
Page 43
Page 45
Page 51
Page 57
Page 64
Page 74
Page
Page
Page
Page
Page
Town
of Vail I CSE
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Page 8
Page 18
Page 20
Page 31
Page 34
Page 38
Page 43
Page 45
Page 51
Page 57
Page 64
Page 74
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Event Recap
The 2015 US Open was one for the books. Glorious weather and history making runs
once again raised the bar for the world's greatest snowboard event. The 2015 Open is
being touted as the "best ever." 94 of the greatest snowboarders representing 19
countries, including Olympic medalists and riders as young as 14 years old, converged
on Vail for the third time for four days of intense competition and fun. Riders included
such greats as Jamie Anderson (Olympic gold, USA), Kelly Clark (Olympic bronze, USA),
Chloe Kim (XGames gold, USA) and Silje Norendhal (XGames gold, NOR), Mark
McMorris (Olympic bronze, CAN ), Stale Sandbech (Olympic silver, NOR), Danny Davis
(XGames gold, USA) and louri Podladchikov (Olympic gold, SUI).
The goal for 2015 was to to produce the best USO to date by building upon the
successes of the last two years and making improvements where needed. This was
accomplished both on -hill, with enhancements to the competition venues and a
smoother build process, as well as off -hill, including greater outreach efforts among
local merchants, youth and the community at large and more targeted marketing and
promotion.
These efforts resulted in a better event for the guests, greater economic impact
the local community over the last two years and a significant number of
millennials coming to Vail.
TOWN OF WAIL#
Town of Vail I CSE 1 5/19/15 5/19/2015 4
USO By The Numbers: Event Overview
• Date: March 2-71 2015
• Athletes: 94
• Spectators: 21,500 unique/112,996 spectator
impressions
• Visitor Profile: 51% overnight visitors, 34% make over
$150k, 56% from outside CO, 63% first time USO
attendees, 21% were first time visitors to Vail, 53%
had come earlier in the same season, 40% of those
surveyed came to Vail for the event.
• Millennial: 45% (were under 34) and nearly 2/3rd of
all parties had group members that fell within that
age cohort (63%).
• NPS: 58 (up from 40% in 2013)
J -AL'
TOWN OF VA
Town of Vail I CSE 1 5/19/15 5/19/2015 5
USO By The Numbers: Event Overview
• Good fit for Vail: 81% of those surveyed said the USO
is an "extremely good fit"
• Likely to recommend: 71% are "extremely likely" to
recommend the event to a friend or family member
Event Budget: $4,500,000
TOV Investment: $400,000
Parking Revenue Generated: $121,738.10
Tax Revenue Generated in March: $4,057,344
Direct economic impact by attendees: $3,081,167.56
ROI to Vail (RRC): $7.70 for every partnership dollar
ROI to Vail for PR Impressions: 60 -to -1
Town of Vail I CSE 1 5/19/15
TOWN OF V
5/19/2015 6
USO By The Numbers: Event Overview
TV Programs: 7
Global Broadcast Hours: 2239
Global Webcast Hours: 83,253
Media On Site: 146
PR Impressions: 1,755,723,717
Social Media Impressions: 186,727,100
Town of Vail I CSE 1 5/19/15
5/19/2015 7
Brand Compatibility
"It's fun to be here in Vail. The sport is progressing,
and the event is progressing too. Vail is so
accommodating - the whole town and the people
who come out to watch - it's such a great vibe."
Jake Burton Carpenter, Founder, Burton Snowboards
"Now, in our third year here Vail has just got it dialed.
They're all so positive about it. From the restaurant
owners to the bars, to the hotel owners; from
operations to marketing... it seems like everyone is
really pleased with this. They're allowing us to
showcase our sport, lifestyle, and community in a
way I don't think we've been able to do before." —
Donna Carpenter, President of Burton Snowboards
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Vail Brand Compatibility
Standard of excellence met by:
• Delivering a unique, international event that sets the bar for all other winter sport
events around the world. From the superior on -hill venues and level of competition,
to the outstanding off -hill entertainment and activities, Burton, Town of Vail and Vail
Mountain have created a highly successful partnership that showcases the strengths
and premium-ness of each party.
• Evolving the event to meet the common goals and objectives set forth by Town of
Vail, Vail Mountain and Burton: Make a more premium event; Create a greater
experience for attendees/generate added value for existing customers; Establish a
new reason to come to Vail/a new reason to come back to Vail; Attract millennials;
Work more closely with merchants and local youth; and Minimize impact and fatigue
after the 2015s. These goals and objectives helped set the event direction, the
success of which can be seen in the results of the RRC surveys and the feedback
received from the community.
TOWN OF VAILt
Town of Vail I CSE 1 5/19/15 5/19/2015 9
Vail Brand Compatibility
• Creating a stronger relationship with the local community
via merchant programs, local outreach, youth programs
and creating a greater sense of integration and
engagement overall.
• Attracting a new, younger consumer to Vail; bringing
people back to Vail more than once a season; providing a
unique value proposition for the Vail guest, all of which
provide a positive short and long term return.
• Utilizing the town of Vail as a whole, from Golden Peak to
Lionshead. Working with merchants and creating
activations across town in order to reach all segments of
the community and all visitors.
• Building relationships with local print, TV and radio as a
means to further engage the local community and the
visiting Vail guest.
Town of Vail I CSE 1 5/19/15 5/19/2015 10
Event Strengths & Weaknesses
USO Success Highlights:
The 2015 Burton US Open met and exceeded
expectations set by Burton and its partners. Building
off the success from the previous two years, the 2015
USO delivered elite competition coupled with best -in- r�
class entertainment and festivities.
Through well planned communication with the town
and VVF, Burton delivered a world class, high energy
event on the heels of the World Alpine
Championships, while remaining highly cognizant of
potential community, merchant and town fatigue.
Over 21,000 unique spectators attended the USO
Wednesday — Saturday, yielding 113,396 visitor
impressions of which 45% were Millennials.
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Town of Vail I CSE 1 5/19/15 5/19/2015 11
Event Strengths & Weaknesses
• The 2015 USO made even greater efforts to engage and
embrace the local community: A new merchants program i
across Vail; expansion of the USO Hub program; special
outreach to the merchants of Solaris; increased
programming for local youth; continued programming
within the town including autograph sessions with an+"��"µ
appearance by Shaun White; a broomball tournament for
community members; and greater marketing and
promotion in the local community.
• The USO once again helped create a positive impact on
local revenues: March tax revenues up 7.1% or $269,1!
from March 2014 and parking revenues up 12% from
2014.
Town of Vail I CSE 1 5/19/15 5/19/2015 12
Event Strengths &Weaknesses
• During the USO week, Vail Mountain once again saw a
significant shift in the percentage of snowboarders vs.
skiers. In 2015, 30% of customers were snowboarders
(up from 25% in 2014). The USO continues to pack the
town with 96% lodging occupancy on the final event
weekend.
• ADR continued to rise at $541 (up 9% from 2014),
while 2018 room nights were booked directly by or
through the USO.
I
Town of Vail I CSE 1 5/19/15 5/19/2015 13
Event Strengths & Weaknesses
• The USO continues to attract a wide and diverse group of media with over 146
media and photo credentials distributed onsite. These represented 83 media
outlets and resulted in 667 stories, with major coverage in Japan and crews
coming to cover the event from as far as China.
• The USO continues to be provide a successful global TV and webcast platform for
the event and its partners: Over 3,051 hours of television covering 145 broadcast
territories and with a potential for over 14 billion impressions.
• In 2015, the USO furthered its extensive live and post programming coverage on
the Fox network's FS2 and FSN to include a special USO :30min highlight show on
FS1, as well as additional bonus coverage on FOX's new channels in Canada and
the Caribbean. Domestically, these airings yielded over 2,000,000 viewers.
• Again, the USO set the bar for Burton's most socially engaged event to
date with over 260 posts tagged, spanning 72 countries and resulting in
186,727,100 impressions.
Town of Vail I CSE 1 5/19/15
TOWN OF VAIL;
5/19/2015 14
Event Strengths & Weaknesses
• The USO furthered its efforts in local and regional
marketing including print, digital, radio, social, out of
home, broadcast, and grassroots.
• Special efforts were made to engage the local youth. Mark
McMorris, Danny Davis and Kelly Clark surprised the
students of Vail Mountain School during an unannounced
pep rally celebrating the start of the USO. Other actions
included Riglet, special competition viewing areas and a
journalism project.
• The USO Broomball tournament was launched during the
2015 event to create an event for local community
participants, while attempting to reduce impact and
fatigue on Solaris after the 2015s.
TOWN OF V
Town of Vail I CSE 1 5/19/15 5/19/2015 15
Event Strengths & Weaknesses
Measures that could be taken for event improvement:
• Continue to expand youth outreach programs.
• Continue to develop programs that support local businesses, with a specific
emphasis on working with higher -end establishments.
• Continue to strive for greater visitation from out of state and foreign visitors
during the USO week.
• Look at the event schedule for both on -hill and off -hill and see what can be
programmed earlier in the week in order to fill beds earlier.
• Continue to focus on speaking with visitors early in the season in hopes of
facilitating a return to Vail for the USO.
• Continue to explore options for Solaris use early in the week.
Town of Vail I CSE 1 5/19/15
TOWN OF VAILt
5/19/2015 16
Event Strengths & Weaknesses
• Continue to develop third party data
collection for more in depth event and
consumer analysis.
• Continue to strengthen communication
and planning process with ERC/TOV.
• Continue to work to attract more locals to
attend.
Town of Vail I CSE 1 5/19/15 5/19/2015 17
RRC Surveys & General USO Findings
"Overall, the data suggest that the Burton US Open in Vail, with its multiple components
That include the Village, the on -mountain competitions, concerts and other activities at
The Solaris Plaza, are providing successful at reaching an audience that differs somewhat
From the typical profile of Vail visitors during early March. The results suggest
a younger, less affluent, and more likely to be snowboarders and first time
Visitors audience at the Burton events. Further, a significant segment of these visitors
Were not on the mountain the day interviewed, indicating incremental gains in visitation."
RRC Associates, Inc.
k' Ai
RRC Survey Results &General USO Findings
USO Intercept Survey
(Commissioned by Burton, Appx A)
Burton Dash Analysis
(Commissioned by TOV, Appx B)
N-
0 -
I
Town of Vail I CSE 1 5/19/15 5/19/2015 19
USO Visitor
"The Burton USO brings an energetic, enthusiastic crowd to Vail, and the Sonnenalp
was pleased to be involved again this year. Year after year, this event brings a great
boost in business not only to our hotel and restaurant outlets, but to the town as a
whole. We look forward to welcoming Burton USO back to Vail for many years to
come! " Patricia McNamara, Director of Sales, Sonnenalp
It
Town of Vail I CSE 1 5/19/15 5/19/2015 20
Attendance
Attendance Estimate
30K
25K
Cn
c�
Q 20K
15K
Q
10K
5K
Attendance at the 2015 USO was strong with
over 21,000 unique attendees across the 4
main days of the event. When the spectators
are counted on a per venue basis and
21.5K combined with projected skier visits, the USO
garnered over 112,000 spectator impressions
over the same 4 days.
It
Town of Vail I CSE 1 5/19/15 5/19/2015 21
Attendance Estimate
2015 (3/4 -7)
2014 (3/5-8)
2013 (2/28-3/2)
21,500
NA
111000 231400
81500 261000
15,000
15,400 196
14,300 100
141000
M.
63,000
72,000
60,000
112,996
121,805
911000
For continued growth in 2016, the USO will continue to promote early season with the
goal of creating return visitors; place a greater emphasis on marketing to key out of
state and international markets; continue a strong push on marketing to the front
range/state wide; and research the possibility of generating more standing room at
the halfpipe in addition to developing VIP viewing programs.
k.
TOWN OF WAIL#
Town of Vail I CSE 1 5/19/15 5/19/2015 22
Visitor Type
■ Day visitor to 'fail
Fu I1 -ti m e down val ley resident
0 Full-time resident of Town of Vail
0 Overnight visitor to the region
0 sea so nal res ident of Va it Va Ilei}
Visitor Type
11%
OvernightSeasonal
0)
60%
resident of
region
Vail Valley
0
C
a.
40%
20%
15%
12%
11%
L
d
0%
Day visitor
Full-time
Full-time
to Vail
downvalley
resident of
resident
Town of Vail
51%
Just over half of all respondents were overnight visitors, spending one or more nights
away from home (51%). Meanwhile, near equal shares of respondents were seasonal
residents of the Vail Valley (11%), full-time residents of the Town of Vail (11%), or
downvalley residents (12%). 15% of respondents were visiting just for the day.
For 2016, the goal is to continue to draw in more overnight visitors (with an emphasis on
getting more visitors into Vail earlier in the week, especially those staying overnight),
while attracting a good balance of local and day guests.
TOWN OF VAIL.
L. �
Town of Vail I CSE 1 5/19/15 5/19/2015 23
11%
OvernightSeasonal
visitor to the
resident of
region
Vail Valley
Just over half of all respondents were overnight visitors, spending one or more nights
away from home (51%). Meanwhile, near equal shares of respondents were seasonal
residents of the Vail Valley (11%), full-time residents of the Town of Vail (11%), or
downvalley residents (12%). 15% of respondents were visiting just for the day.
For 2016, the goal is to continue to draw in more overnight visitors (with an emphasis on
getting more visitors into Vail earlier in the week, especially those staying overnight),
while attracting a good balance of local and day guests.
TOWN OF VAIL.
L. �
Town of Vail I CSE 1 5/19/15 5/19/2015 23
Overall Visitor Profile
Overall Visitor Profile
Annual Household
Under $50k
Income
$50k -$100k
$100-$150k
$150k or more
Gender
Male
Female
State/Country
Colorado
New York
Florida
California
Texas
Illinois
Michigan
Georgia
Minnesota
Massachusetts
Vermont
Canada
Maryland
All others
5%
4%
4%
4%
3%
3%
2%
2%
2%
2%
2%
2%
0%
• There was a broad distribution of
33% incomes represented at the USO. One -
13% 20% third of respondents make $50,000 or
34% less per year (33%), one in five make
45% 55% between $50,000 and $100,000, nearly
44% a quarter make between $100,000 and
$200,000 (23%), and roughly another
quarter make over $200,000 per year
(24%).
In 2016, the goal is to continue to focus on
attracting millennials and youth, but also
placing a priority on embracing the higher
end consumer via increased hospitality and
23% other programs.
20% 40% 60%
Percent Responding
TOWN OF WAIL"
Town of Vail I CSE 1 5/19/15 5/19/2015 24
Overall Visitor Profile
Percent of
RespondentsCD CD CD a
0
Female o
0
Cn
Male n
Age and Income
Town of Vail I CSE 1 5/19/15
• The USO survey audience was 55% male (45% female),
with the average age of 39.7 (and a median age of
38.0). Most respondents (29%) fell within the 25 to 34
age cohort), with 45% under 34 years.
• Clearly, the data suggest that the US Open is attracting
"millennials."
For 2016, the USO will continue to push on attracting
more millennials to the event, while providing event
programming that is attractive to all age demographics.
TOWN OF v
5/19/2015 25
Under 18
02%
aCi
18-24
- 14%
0
25-34
29%
y
35-44
- 18%
i
45-54
- 14%
0
55-64
- 17%
6)
65-74
5%
Average
I Median
Q
75 or older
10%
39.7
1 38.0
Under $30,000
- 21%
a
$30 -$49,999
- 13%
y
$50 -$74,999
- 11%
y
c c
$75 -$99,999
9%
_
$100 -$149,999
- 13%
$150 -$199,999
- 10%
c
$200 -$499,999
- 17%
Q
$500,000 or more M 7%
0% 10% 20% 30%
Percent of Respondents
Town of Vail I CSE 1 5/19/15
• The USO survey audience was 55% male (45% female),
with the average age of 39.7 (and a median age of
38.0). Most respondents (29%) fell within the 25 to 34
age cohort), with 45% under 34 years.
• Clearly, the data suggest that the US Open is attracting
"millennials."
For 2016, the USO will continue to push on attracting
more millennials to the event, while providing event
programming that is attractive to all age demographics.
TOWN OF v
5/19/2015 25
Overall Visitor Profile
State/Country of Origin
Colorado
New York
M5%
44%
• 44% of respondents were in-state residents, while
Florida
California
E4%
■4%
56% were visiting from outside of Colorado. New
Texas
Illinois
04%
03%
York (5%), Florida (4%), California (4%), Texas (4%),
Michigan
Georgia
03%
1,2%
Designated Market Area
Illinois (3%), and Michigan (3%) were the other key
Minnesota 2%
Massachusetts
Massachusetts 12%
MT, NE,
NV, SD, WY
states of origin.
Vermont
02%
International , 9%
Canada
12%
PA York—CT, NJ, NY,' 4%
Maryland
12%Los
Angeles —CA 3%
l
0
International markets as a whole accounted for 9/0
Utah
11%
Virginia
England
11%
Chicago —IL,IN 12%
of all respondents. Among visitors from outside of
11%
Minneapolis -Saint Paull 2%
Wisconsin
New Jersey
'1%
�1%
—MN,WI
Bost
the United States, Canada, the United Kingdom,
MA,NH,VTnchester)-12%
Pennsylvania
11%
Atlanta—AL,GA,NC 1 2%
Puerto Rico Australia Mexico, and Argentina were
Puerto Rico
11%
I I
Kansas
Hawaii
11%
B NH, NY, VT ton lattsburghI
the top countries of origin.
11°,°
Dallas -Fort Worth —TX2
I
Australia
Connecticut
11%
11%
Orlando -Daytona
Beach -Melbourne —FL 2/0
Tennessee
110%
Baltimore—MD 12%
For 2016, USO will focus on attracting a greater
Mexico
11%
New Hampshire 11%
°% 20% of
Percent of
number of international and out of state attendees
Arizona
11%
Respondents
Iowa
11%
while still speaking to the in-state/local
Argentina
11%
Rhode Island
11%
guests.
0% 10%
20% 30% 40% 50%
Percent of Respondents
TOWN OF VAI J
Town of Vail I CSE 1 5/19/15 5/19/2015 26
Overall Visitor Profile
Travel Party
Town of Vail I CSE 1 5/19/15
• The average travel party size was 3.3 people, with
a median of 3.0. 19% of respondents were
traveling by themselves, 30% in parties of two,
18% in parties of three, 13% in parties of four and
23% in parties of five or more.
• When asked how many travel party members
were between the ages of 18 to 33 (millennials),
nearly two-thirds of all parties had group
members that fell within that age cohort (63%).
• The data suggest relatively large travel parties
with young members compared to typical
visitation. On average, 1.6 people were in the
millennial age cohort in each group.
TOWN OF VAI L."
5/19/2015 27
Travel Party
Travel Party Size
Members Aged
18-33
010%
37%
1 - 19%
- 23%
2 30%
- 21%
3 - 18%
07%
4 _ 13%
N5%
5.7%
13%
613%
1 2%
, 3%0%
713%1—
Average 3.3
813%
o Average 1.6
0/0
Median 3.0
Median 11.0
911%
11%
10 or more 13%
11%
10% 20%30%
0% 20% 40%
Percent of
Percent of
Respondents
Respondents
Town of Vail I CSE 1 5/19/15
• The average travel party size was 3.3 people, with
a median of 3.0. 19% of respondents were
traveling by themselves, 30% in parties of two,
18% in parties of three, 13% in parties of four and
23% in parties of five or more.
• When asked how many travel party members
were between the ages of 18 to 33 (millennials),
nearly two-thirds of all parties had group
members that fell within that age cohort (63%).
• The data suggest relatively large travel parties
with young members compared to typical
visitation. On average, 1.6 people were in the
millennial age cohort in each group.
TOWN OF VAI L."
5/19/2015 27
Overall Visitor Profile
Previous Visitation of Burton US Open
63%
60%
c
0
C) -
'an)
a 40%
0
m 20% ■
0%
Never, this is
my first year
to attend
26%
20%
Last year Two years
(2014) ago (2013)
Did you ski/ride on Vail Mountain today?
Did you or will
Yes'
= 34
you downhill ski
snowboard
or snowboard on
Vail Mountain
Yes, ski
= 31
today?
No
-36%
(If will ski/ board) Yes
Do you own an
Epic Pass?
No
Three or
more years
ago (when
held in VT)
69,
31%
0% 20% 40% 60% 80%
Percent of Respondents
Town of Vail I CSE 1 5/19/15
• 63% of respondents attended the US Open for
the first time.
• Among the 37% of respondents who had
attended previously, 26% attended in 2014,
20% attended in 2013, and 8% attended the US
Open when it was still held in Vermont.
• About 21% of attendees were visiting Vail for
the first time.
• 59% of respondents ski or rode on Vail
Mountain on the day they were surveyed.
Among those who did ski or ride Vail
Mountain, 69% owned an Epic Pass.
TOWN O FVA I L.
5/19/2015 28
Overall Visitor Profile
Last Visit to Vail Mountain
w 60% 53%
C:
CO- 40%
0 21%
c 20%
a�
U
L
a
0%
This is my Earlier this
first time winter
(2014/15)
16%
5% 6%
Last
The winter More than
winter
before last 3 winter
(2013/14)
(2012/13) ago
How likely are you to attend Burton US Open again in the future?
U)
o 40%
c a
a> c
CL
n 20%
a ry 3% 8%
0%
0%=Not at all 25%=Unlikely
Town of Vail I CSE 1 5/19/15
• Roughly one in five respondents were visiting Vail
for the first time (21%).
• Just over half of respondents had last been to Vail
Mountain earlier in the season (53%).
• 16% of respondents had been to Vail last season.
• 47% reported they would "100% definitely" attend
the Burton US Open in the future and with 21%
"75% probably"
47%
21% 21
50%=Maybe 75%=Probably 100%=Definitely
5/19/2015 29
Role/Importance of Event in Intent to Visit Vail
Importance of Event in Decision to Visit Vail Today
c
c
0
0
Cn0
c
0
U
a
80%
_
Average
60% Day visitor
6.7
43% Full-time downvalley resident
6.4
40% 37% 1Overnight visitor
4.1
3.4
Seasonal resident of Vail Valley
20% 18%
0% 9%
0: None, 1 1
would have
come to Vail
anyway
22%
■ Day visitor to Vail
Full-time downvalley resident
■ Full-time resident of Town of Vail 54%
■ Overnight visitor to the region #148%
■ Seasonal resident of Vail Valley 28%
5%
3 4 5: Half my 6 7 8
reason for
coming to
Vail
19%
9 10: My only
reason for
coming to
Vail
When asked how important the US Open was in their decision to visit Vail during their trip
on a scale of 0 to 10 (0 = no influence and they would have come to Vail anyway and 10 =
the only reason for visiting Vail):
• 34% provided a rating of "10" and 6% provided a rating of between "6" and "9" for a
total of 40% who came to Vail for the event.
• 14% of respondents gave a rating of "5=Half of my reason for coming to Vail".
This is the segment that represents new activity for Vail—visitors that would
not have been present without the event. OWN OFVAI L
Town of Vail I CSE 1 5/19/15 5/19/2015 30
Lodging
"The rest of the season is really bright. And to tell the truth, our biggest event
draw is the U.S. Open (Snowboard Championships)." Bart Cuomo, Vail Realty
"Room revenue at the Four Seasons will be up significantly for January, February,
March and 'April ... we're going from a big international event [the World
Championships] to a big national event [the Burton US Open]."
Mark Herron, General Manager of the Four Seasons Resort Vail
It
Town of Vail I CSE 1 5/19/15 5/19/2015 31
Overnight Visitor Profile. Overnight Visitors &Seasonal Residents Only
Only
Overnight Visitor Profile: Overnight Visitors and Seasonal Residents Only
Are you staying: In paid lodging 62%
With friends/family 21 /o
° 62% of respondents were in paid
—
Vacation home/timeshare _ 16% Nightly Rate (if Paid) overnight n i ht I od i n
Other 11% Average: $436 g lodging.
Median: $350
How many people Myself only _ 12%
are staying in your 2 27%
accommodations 3 16%
46% were staying for 3-5 nights.
_
unit?
4 14%
5 12% 69% were staying in Vail.
6 or more 18%
Nights in the area 1 5%
this trip 2 07% Looking to 2016, greater efforts will
3-6 46%
6- —26% be made to create compelling
9-14 - 8%
15 or more 8% programming early in the week and
Where are your Vail W 69% creating a reason for people to come
lodging Beaver Creek j3%
accommodations Avon E 7% to Va i I early.
located?
Edwards 14%
Eagle/Gypsum N 5%
Summit County =11%
Other 11%
10 Overnight only 0% 20% 40% 60% 80%
Percent Responding
TOWN OF VAIL
Town of Vail I CSE 1 5/19/15 5/19/2015 32
Lodging
• It can be inferred that the 2015 USO continued to have an impact on lodging in the
Vail Valley during the week of the event. ADR was $541, up 9% from $496 in 2014.
Overall, capacity hit its peek on Saturday, March 7 at 96%, similar to the years
prior. Total number of room booked by the event was 2,018.
Lodging Event Week Event WeekMarch Room
Tallies High Low AIADR Nights
2015 Mar 7 (sat) 96% Mar 3 (Tue) $541 2018
78%
2014 Mar 8 (sat) 96% Mar 4 (Tue) $496 2318
82%
2013 Mar 1 (Fri) 94% Feb 26 (Tue) $464 1827
62%
TOWN OF VAIL,
Town of Vail I CSE 1 5/19/15 5/19/2015 33
NPS (Net Promoter Score)/Likelihood to Recommend
"The US Open is one of those events that everyone respects and looks
forward to. There's such good vibes and it really wraps up the year for
me." — Mark McMorris, Two Time US Open Slopestyle Champion
It
Town of Vail I CSE 1 5/19/15 5/19/2015 34
NPS (Net Promoter Score)/Likelihood to Recommend
Likelihood of Recommending Event to a Friend or Family Member NPS by Visitor Type
NPS (Promoters minus 80% o
v
Promoter (% (9 & 10) Passive (% 7 & 8) Detractor (% 0 -6) Detractors)
U
6 a) 90% 6 70% o 0
ZY 80% 73%
5 70% °
a m 60% 58 /° 60%
p j 50% a Co
CL p 40% OLO
30% 2 50%
aa)i Y 20% 12% 15%
d @ 10% z 40%
• The US Open's overall NPS was 58% (as compared to 40% in 2013). When results are
segmented by key variables of interest, findings show those that attended the Burton US
Open for the first time gave a higher NPS score (73%) than did those who had previously
attended the event (49%). Additionally, those who snowboarded on the day they were
surveyed gave a higher NPS (68%) than those who had skied (32%).
Burton strives to make the USO Vail's most favorite event, whether local, out of town guest,
merchant, or youth, it's our goal to create a meaningful, unique, and quality
experience for everyone. In 2016, we will continue to reinforce this.
TOWN OFWAIL.'
Town of Vail I CSE 1 5/19/15 5/19/2015 35
NPS (Net Promoter Score)/Likelihood to Recommend
Likelihood of Recommend Burton US Open to a Friend or Family Member
rn 80% 70%
o a 60% Average Median
C:8.8 10.0
L o40%
E o
�- � 20% 2% 1% 1% 0% 1 % 2% 3%
O=Not at 1 2 3 4 5=Neutral 6 7 8 9 10=
all likely Extremely
Likely
Respondents were asked how likely they were to recommend the Burton US Open to a
friend or family member on a scale from 0 to 10, with 0 meaning "not at all likely" and
10 meaning "extremely likely".
• Respondents gave an average rating of 8.8 and a median rating of 10.0
• 70% provided a rating of "10=extremely likely".
TOWN OF IVAIL.1
Town of Vail I CSE 1 5/19/15 5/19/2015 36
USO Good Fit for Vail
To what extent do you think the US Open is a good fit for Vail?
Cn
o m
c
L
50%
Q
Cn
^�
LL CDN
LL
0%
0%
O=Not at
all a good
fit
81%
Average Median
9.5 10.0
1%
/0 /0
1%0% o 0 0 3% 1% 3% 3% 7%
0 0
1 2 3 4 5=Neutral 6 7 8 9 10=
Extremely
good fit
• Respondents were asked if the Burton US Open is a good fit for Vail on a 0 to 10 scale
(0 = "not at all a good fit" and 10 = "extremely good fit")
• Respondents provided an average rating of 9.5 and a median rating of 10.0
• 81% of those responding providing a rating of "10".
• Fewer than 5% of respondents gave a rating of "5" or lower.
TOWN OF11A1�L
Town of Vail I CSE 1 5/19/15 5/19/2015 37
REVENUE GENERATED & ROI
"It was an event that brought unbelievable energy to the Town of Vail, especially to
Golden Peak. The level of organization this year was excellent and it definitely added
not only life, but revenue to our business, allowed us to integrate with the community
and showcase Vail to the world. We look forward to the 2016 Burton US Open."
Nathalia Souza Chinn, Events Director, Larkspur
"The event is great for the Valley. We see more business from transient guests who are
excited to be here for the event than guests who are here for the event. We do have a
big block for Pacifico as well which is a good partnership that is a direct result of the
USO" Lindsey O'Neil, Event Manager, Vail Marriott Mountain Resort
"We feel the effects for years. Vail is a more credible place for riders — (Burton) gets
people to come. We can't have enough events like this as far as I'm concerned"
Buzz Schleper, Buzz's Boards in Vail
Town of Vail I CSE 1 5/19/15
TOWN OF VAILt
5/19/2015 38
Estimated Return on Investment: Attendee Expenditures
Return on Investment: Funding vs. Impact The daily economic impact per attendee was
$143
2015 event funding $400,000.00
• The direct economic impact to Vail by attendees
Direct economic impact to TOV $3,081,167.56 was $3,081,167.56
Economic impact payback ratio
(incremental community economic $7.70
• ROI to Vail (based
on attendees):
$7.70 In
impact per dollar of event funding)
community economic
impact for
every dollar
contributed in the
partnership
Direct Economic Impact to TOV per Attendee -Day
Restaurants/Bars/
Recreation (skiing,
Other items
Total Prepared Food
Vendors
Lodging Shopping
lessons, rentals,
etc.)
excluding lodging
m m $300
Q
E a�
-o $200
-E
ami
o Q $100
U 0
�.
�.
UJ$0 .............. ..................
CL
---........... ............. ...............
.............
TOWN OF 11 I
Town of Vail I CSE 1 5/19/15 5/19/2015 39
1
Estimated Return on Investment: Tax Revenue
• It can be inferred that the USO continues to be a strong contributing factor
in the positive growth seen with local tax revenues over the last three
years. In 2015, tax revenues came in at a historic high, up 2.7% or
$108,339 from budget and up 7.1% or $269,159 from March 2014.
March .4
2015 $3,586,776
$4,057,344
2014 $3,477,419
$3,778,625
2013 $3,209,239
$3,690,232
TOWN OF V
Town of Vail I CSE 1 5/19/15 5/19/2015 40
Estimated Return on Investment: Parking Revenue
Vail Village 8,599 6,913 6,803 71692
Ca rs
Vail Village $ $66,014.30
Lionshead Cars 5,449
Lionshead $
Total Revenue
$55,723.80
$121,738.10
$59,486.00
4,893
$49,170.00
$108,656.00
$58,925.00
4,596
$43,222.00
$102,147.00
$70,243.00
4,863
$51,445.00
$121,668.00
• The 2015 USO also helped generate increases in local parking revenues,
up 12% from 2014.
k.
TOWN OF WAIL#
Town of Vail I CSE 1 5/19/15 5/19/2015 41
TOTAL Estimated Return on Investment for TOV
9
°
W
0
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Town of Vail I CSE 1 5/19/15 5/19/2015 42
Vail Mountain
"The success of the Burton US Open at Vail is a huge collaboration of resources
between the resort, the Town of Vail and Burton. Now in the third year we've really
been able fine tune our operations and elevate the production of the entire event to
provide a truly world-class venue for the athletes and for our guests. Each year we
strive to raise the bar and this year was no exception. We look forward to our
continued partnership with Burton and the Town of Vail, and to further expanding
upon the success of the Burton US Open here at Vail."
Chris Jarnot, Executive Vice President and Chief Operating Officer at Vail Mountain.
Vail Mountain
• Despite skier visit numbers being down overall for the
season, the mountain saw a healthy increase in the number
of snowboarders on the hill (30%) compared to skiers (70%),
up from 25% during the USO event week in 2014.
• The resort saw the following breakdown of consumers:
• Local 15.3%
•
In -State Day 10.9%
• In -State Overnight 12%
• Out -of -State 47.8%
• International 13.9%
• 42% of consumers during the event week were millennials,
up from 39% in 2014.
• VRR saw increased sales in their Burton pop-up shop in the
sponsor village.
TOWN OF V
Town of Vail I CSE 1 5/19/15 5/19/2015 44
Community
"Bol enjoyed having the USO not only here in Vail, but in our establishment. We have
come to look forward to it every year as one of the most enjoyable private events we do
and also for the excitement it brings to Vail. Having the concerts out front, as well as
broomball, adds to the vibe that we love. These events are really good for our business,
not just financially but for our morale as well! On a personal note, it means a lot to my
family and our snowboard club as well the whole community I believe to have access to
such an incredible event in our backyard. My kids had the time of their lives this past year
being able to meet so many of their idols and watching them compete. There are so many
things for them to do and so many opportunities to meet the pros. It is truly magical for
them. We really look forward to working with you again over the next couple of years and
hope that Burton continues to host the USO here in Vail. "
Gayle Hendrix, General Manager, Bol
k' Ai
Community Contribution
Burton understands the important role that community plays in
the overall success of the USO. From merchants to youth,
media to the local winter enthusiast, the USO takes great pride in
creating programs that aim at making all segments of the Vail
community feel welcome and vested in the USO.
Again this year, the USO had activations spanning across Vail,
from Lionshead to Golden Peak, Wednesday through Saturday.
• USO Concert Stage: Kicking off the USO in Solaris on
Wednesday night was Andy Thorn & Friends, followed by Ed
Sharp and the Magnetic Zeros on Friday, and Girl Talk on
Saturday playing to at -capacity audiences both nights.
• Broomball: The first annual USO Broomball Tournament took
place on Wed and Thurs nights on the Solaris Ice Rink. Two
days of high energy (and highly competitive!) broomball for
the local community and USO guests alike.
Town of Vail I CSE 1 5/19/15
TOWN OF VAILt
5/19/2015 46
Community Contribution
• Solaris Merchant Outreach: Aiming to minimize any post
2015s fatigue and make the merchants feel welcome and
more a part of the USO, Solaris merchants got a USO
back pack, VIP credentials and an invite to the Rider
Welcome Reception.
• USO After Party: The Dobson Ice Arena Came alive on
Saturday night for the official USO after party featuring
DJ Maseo, Ali Shaheed Muhammad, and Grandtheft for
the 21 and over crowd.
• USO Hubs: 5 high profile bars were selected to serve as
USO entertainment hubs with live feeds (where
possible), USO swag, USO promos and special activities,
Wednesday — Saturday.
Town of Vail I CSE 1 5/19/15 5/19/2015 47
Community Contribution
• USO Secret Stash: In effort to make more local
businesses feel part of the USO, Burton implemented the
"USO Secret Stash," a scratch and win program. Wait
staff and bartenders in 24 establishments across Vail
were given an allotment of scratch off cards to share
with customers of their choosing. The cards revealed
free product courtesy of the USO and every card had a
prize.
• "It's a great program -giving out stuff for the Open.
Who doesn't like free stuff'. Hutch, Owner, Pazzos
• "We always get forgotten about during the Open
since it is in Gold Peak and not here (LH) so this is a
good thing for us" Brian, Manager, EI Sabor
Town of Vail I CSE 1 5/19/15 5/19/2015 48
Community Contribution
• Pep Rally: Three of the hottest athletes in snowboarding today and top contenders at
the US Open, dropped in on 141 students at the Vail Mountain School for a surprise
Q&A session. The Pep Rally included video content and an opportunity for students to
ask athletes questions about themselves, competing and much more.
• PRE EVENT: "We have done events like this before, but the students are so
excited to be a part of this one." POST EVENT: "Wow, no one thought we would
get these athletes here. What a great opportunity for the kids. They are their
idols. Thank you so much!" Travis, School Administrator, Vail Mountain School
• Riglet: New in 2015, Golden Peak hosted an activity for the youngest of snowboard
enthusiasts. Riglet is an interactive snowboard learning zone for kids 6 and under
and took place Wednesday — Saturday, including 53 kids from the Children's
Garden of Learning.
• Local School/VIP Viewing: 200 students from Red Sandstone and VMS Middle
School were invited to watch the HP and SS practice from a special VIP
viewing area created just for them. TOOF �'A1� #
Town of Vail I CSE 1 5/19/15 5/19/2015 49
Community Contribution
• Guest Reporters: Two juniors from Vail Mountain School
got the opportunity to spend the day "behind the scenes"
at the USO — watching filming, interviews and taking part in
the Press Conferences.
• "This was the coolest thing ever. Getting to ask a
question like the other reporters was amazing."
Laela Ellis, age 16, Vail Mountain School
• Colorado Ski and Snowboard Museum: For the third year
in a row, the Chill Fundraiser was hosted at the Colorado Ski
and Snowboard Museum. This continues to be a wonderful
way to tie the Vail community in with the snowboard
community and deserving youth.
TOWN OF V
Town of Vail I CSE 1 5/19/15 5/19/2015 50
Broadcast: Webcast and TV
"TV8 Vail is really thrilled to partner with the Burton US Open event every year on
Vail Mountain. This annual spring event has created a great amount of interest and
new spring visitation to Vail Mountain which is aligned perfectly with the Vail
brand. We receive great viewer feedback before, during, and after it occurs, and
due to the success of this iconic on mountain international event, we continue to
look for ways to grow this extraordinary partnership. We especially enjoy getting
to know the athletes, and showcasing who they are, both as individuals, and
professionals. We continue to see increasing spectator attendance, which speaks
volumes as to the expanding sport interest, and the overall Burton USO event
execution " Stephen Wodlinger, General Manager, TV8
kAi
Webcast
• In 2015, Burton partnered with Red Bull Media House on the webcast
production. New set, new talent, and new formats further raised the bar and
set the example for winter sport webcasts. The webcast spanned 4 days.
Live+VODPlay Ave. Play Total Hours
st
ebcaDuration onsumed
2015
2011030
24.85
831253
2014
1701622
18.82
53,531
• Play duration was up 32% showing greater audience engagement per viewing
• Total Hours Consumed was up 56% revealing that more people spent more
time with the content as a whole.
• Plays were up 18% demonstrating a larger overall audience than in 2014k.
TOWN OF WAIL#
Town of Vail I CSE 1 5/19/15 5/19/2015 52
TV
• The USO produced 7 different TV shows including 4 live finals, 3 post produced
highlight shows and two VNRs on finals days. By creating a wide offering of
programming, the strategy is to provide a program or piece of content that
works for most networks.
Length (min) Post Produce, -e -i,
CLW- A =1
Men's HP 120 X
Women's HP 90 X
Men's SS 120 X
Women's SS 90 X
HP Highlight 30 X
SS Highlight 30 X
FOX Special 30 X
It
Town of Vail I CSE 1 5/19/15 5/19/2015 53
TV
• Domestic Coverage: The USO continued to grow its relationship FOX, where the
USO is featured as one of their premiere winter sports events. In 2015 the USO
received more promotion, more reairs on FS2 and FSN, and a special highlight show
that aired on FS1. This yielded significant audience growth. Additionally, the USO
programming was aired locally in the Vail valley live on TV8 and statewide on
Comcast.
Domestic TVTotal Programs Total IR
A =IIIIIIIIIII "A Viewer
2015 (FS2,FS1, FSN)
2014 (FS2 + FSN)
2013 (NBCSN)
7 original + reairs
7 original + reairs
Men's HP
2,027,000
957,000
93,000
2013 (Universal) 7 original + reairs 770,000
k.
TOWN OF WAIL#
Town of Vail I CSE 1 5/19/15
5/19/2015 54
TV
• Global Distribution Overview: USO programming was distributed around the world via IMG Media.
2015 21239 145 11,541,366,935 TBC
2014 1000+ 185 9103010881441 918501000
2013 175i3,457,703,515 16,450,00
Programming
Live US, CHN, DEN, FRA, ISR, ITL, NED, NOR, SLO,
POL, RUS, USA
Highlights AUS, CHN, DEN, GER, KOR, NED, NOR, SLO, SUI,
USAk.
TOWN OF WAIL#
Town of Vail I CSE 1 5/19/15
5/19/2015 55
TV
• The USO programming featured Vail/Town of Vail in all of the 7 programs both verbally and
visually as well as in both VNRs. In addition to the commercials, billboards and in -show signage
that ran in the USO programming (and re -airs), TOV was well integrated into the opening of
each program and the VNRs. Several different versions of this opening were created and aired
globally.
• TOV received 6 commercials and 2 billboards that ran in USO programming (and the re -airs) and
an additional 4 bonus spots in Burton European Open shows. Additionally, Vail Mt
spots (and 3 bonus spots) and 2 billboards further promoting the resort.
rnimm nror
Town of Vail I CSE 1 5/19/15 5/19/2015 56
Marketing and Promotion
"I've been idolizing this contest since I was little, so being a winner here is
really special for me. The US Open has the biggest crowd of all the
contests I enter, and it motivates me a lot."
Taku Hiraoka, Japan, Winner of Men's Halfpipe Competition
"The US Open is one of the best events of the season—everyone has
been riding all season and they get to showcase their efforts. If there was
ever was a peak in riding during the year, it's at the Open."
Kelly Clark, Eight Time US Open Champion
Marketing and Promotion
• In 2015,
Burton made significant marketing efforts to
reach out to a
local,
regional,
national
and international audience via print, online,
broadcast and
social
media.
SCHEDULE
Monday March 2
Slopestyle Practice.
10:00am - 12:OOpm MST Men's & Women's Practice at Golden Peak
1:00pm - 3:OOpm MST Men's & Women's Practice at Golden Peak
Halfpipe Practice:
10:OOam - 12:00pm MST Men's & Women's Practice at Golden Peak
1:00pm - 3:.00pm MST Men's & Women's Practice at Golden Peak
Tuesday March 3
Slopestyle Practice:
10:O Gam - 12:00pm MST Men's & Women's Practice at Golden Peak
1:00 pm - 3:00pm MST Men's & Women's Practice at Golden Peak
Halfpipe Practice:
10:00am - 12:00pm MST Men's & Women's Practice at Golden Peak
1:OOpm-3:OOpm MST Men's & Women's Practice at Golden Peak
Wednesday March 4
Slopestyle Semi Finals:
9:00am - 9:45am MST Women's Practice at Golden Peak
t0:00am - 11 HOam MST Women's Slopestyle Semi Finals
11:10am-12:15pm MST Men's Practice at Golden Peak
Halfpipe Practice:
10 00.m - 12:00pm MST Men's & Women's Practice at Golden Peak
1:OOpm-3.00pm MST Men's & Women's Practice at Golden Peak
Entertainment:
4:30pm- 7:OOpm MST US Open Broomhall Tournament at Solaris Ice Rink
7:0
0
pm - 8:30pm MST Pickin' at the US Open Kickoff Party with Andy Thorn & Friends at Solaris
Concert Stage
Thursday. March 5
Halfpipe Semi Finals:
9 00a - 9:4Sam MST Women's Practice at Golden Peak
10:00am - 11 10a MST Women's Halfpipe Semi Finals
5/19/2015 58
National Marketing
• Snowboarder
January Issue
(1) Full Page Ad
Total Circulation: 55,534
Total Readership: 1,394,865
Ad Value: $10,500.00
• Transworld
February Issue
(1) Full Page Ad
Total Circulation: 105,000
Total Readership: 1,572,000
Ad Value: $13,460.00
5/19/2015 59
I
Regional Marketing
• Colorado Daily - February 14, 21 and 28
• Westword - February 20, 27; westword.com FREE added -value
• Vail Daily- December 13 (Half) and 27 (Half); January 17 (Half);
February 14 (Half), 21 (Half) and 28 (Weekly); March 2(Half), 3 (Half), 4
(Full), 5 (Full), 6 (Full) and 7 (Full)
• Idaho Springs Billboard - February 9 -March 9
• TIGA Buses - 18 buses, November through April
• Open Snow - 2 e -newsletter inclusions and an editorial mention
• Denver Digital Signage — Colorado Convention Center, 1/28 — 2/8 (SIA
1/29-2/3)
• TV8 - January 1 -March 8, :30 spots
• Comcast - February -March, :30 spots
• Pandora — February 9t" —March 3rd
A
Town of Vail I CSE 1 6/7/14 5/19/2015 60
Radio
• KZYR —12/24
USO Band Release - Edward Sharpe and the
Magnetic Zeros and Girl Talk
3 day build up with release information day/time
• KZYR — 2/2 — 2/16, 2/23, 3/2
USO promo/get info announcements
45-:60 spots 24-:30 spots 1 36-:15 spots
12-:60 spots 8-:30 spots 12-:15 spots
12-:60 spots 8-:30 spots 8-:30 band spot light
12-:15 spots
• KSMT — 2/16, 2/23, 3/2
USO promo/get info announcements
6-:60 spots 1 6-:30 spots
14-:60 spots 18-:30 spots 12-:15 spots
10-:60 spots 10-:30 spots 12-:15 spots
Town of Vail I CSE 1 6/7/14
• KKCH — 2/2 — 2/16, 2/23, 3/2
USO promo/get info announcements
6-:60 spots 6-:30 spots
6-:60 spots 14-:30 spots 1 12-:15 spots
10-:60 spots 1 10-:30 spots 112-:15 spots
• Pandora 2/9 — 3/3
350,000 impressions
$4,900.00
TOWN OF VAILt
5/19/2015 61
Digital
• Vail Managed :
• Google retargeting
• Display
• CRM Emails
• Vail.com homepage dedication
• Social (FB, Twitter, Blog, Instagram, YouTube)
• TOTAL: $10,000
• Burton Managed:
• US Open Event Section - Total Page Views- 318,626
• US Open Homepage takeover on burton.com, 2/10/15 - 3/8/15 : Total Page
Views- 342,749
TOWN OF V
5/19/2015 62
Grass Roots Marketing
• Welcome Center Transit Center Touch Screens (50 word event blurb)
• What's Happening poster in Vail Welcome Centers
• Email blasts to various TOV lists - This Week in Vail, Vail -Mail, Concierge group
• Event inclusion on www.vailgov.com and www.vaileventparking.com
• Mentions on VailGov twitter
• Distribution of rack cards via Welcome Centers & Community Hosts
• LH Welcome Center Media Wall video
• Initial postering I Vail, Summit Counties I Vail Mtn
• Distribution of rack cards via Welcome Centers & Community Hosts
• Front line employee briefings (parking attendants, bus drivers, code enforcement
officers, police, etc.)
• Email blasts to Highline's database of approx. 8,000 opt -in subscribers; most
subscribers live in CO and have previously attended a Highline event
• 1,700 Poster/14,800 Rack Card distribution across Vail Valley, Summit County,
Steamboat, Glenwood Springs, Carbondale, Basalt, EI Jebel, Aspen, Denver,
Boulder, Fort Collins
TOWN OF VAILt
5/19/2015 63
Social Media
"I know there are other riders here who are better than me, but I came into this
contest to win, and that's what I did." As for landing his historic run, he
explained, "I already had that run in mind," adding, "The tricks I do in
competition, I usually don't do in practice." In other words, he had never even
tried that combination before landing it at today's US Open.
Yuki Kadono. Japan, Winner Men's Slopestyle Competition and history maker,
laying down a first-ever combination of back-to-back 1620s in competition.
Yuki's run went viral and garnered over 1,000,000 views
https://www.youtube.com/watch?v=esehSU5wAXk
kAi
Social Media
• The USO continues to be Burton's most socially engaged event to date with over
4.9mm engagements, up 274% over 2014. This year's metrics show that Burton was
successful in reaching a highly interested audience.
Social Eneaeement
Video
Likes / Favorites Comments / Reolies Shares / Retweets Clicks Views
Facebook
58,272
2,964
5,748
516,758
494,670
Instagram
749,325
7,232
0
3,21
Witter
4,473
84
1,777
51,538
ouTube
6,385
491
2,405
1,329,618
1,329,618
Red Bull Media House Streaming
107,487
Red Bull Media House Social Media
170,798
10,504
1,108
48,18
Total in 2015:
989,253121,2751
11,038
1,949,308
1,931,775
Total in 2014:
730,229
3,894
4,791
570,5281
N
• Total Social
Engagement in
2015:
41902,649
• Total Social
Engagement in
2014:
1,309,445
Town of Vail I CSE 1 5/19/15
TOWN OF VAILt
5/19/2015 65
Social Media
USO Social Media Impressions Total Reach Potential Impressions Minutes Watched
Burton Facebook
3,340,984
7,381,777
-
Burton Twitter
16,308,931
19,422,905
-
Burton Instagram
8,426,240
12,762,912
43
Burton YouTube
1,195,314
1,1951314
1,916,755
BurtonUSOpen & Related Hashtags
28,800,379
145,964,192
72
Red Bull Social Channels
otal Posts
4,280,493
292
Total for 2015:
58,071,848
186,727,100
1,916,755
Total for 2014:
34,324,490
140,161,732
3,373,898
USO Social Media Overview 2015 2014
Facebook Posts
79
95
Tweets
128
141
BurtonUSOpen & Related
16,043
16,236
Instagram Photos
40
43
You Tube Videos
17
13
Real -Time Webcast Videos
4
12
Countries
72
46
otal Posts
264
292
n
Town of Vail I CSE 1 5/19/15 5/19/2015 66
Social Media
• To maximize engagement, the hashtag "#BurtonUSOpen" was once
again utilized to allow the audience, both on site and off, to share
their favorite US Open moments, images, and comments.
2015
161043
72,
264
2014
151000
46
292
2013
31500
NA
150
TOWN OF VAILt
Town of Vail I CSE 1 5/19/15 5/19/2015 67
Social Media
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® Burton Snowboards shared Snow Park Technologies's phote.
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5/19/2015 68
Social Media
Burton Snowboards Follow
Don't miss the Droomball tournament this
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Town of Vail I CSE 1 5/19/15
Burton Snowboards
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Thanks for a great week here in Vail for the
2015 -BurtonU Open - see you next year!
Vg:, MINI, MINI LISA and u Fezgiscn
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5/19/2015 69
Social Media
®hurtonsnowboards
2monthsago O#Burton USOpen
There's certainly no shortage of things to --d! do
next week at the Burton US Open presented by
:aMINI, both on and offthe hill In Vail. There will he
free concerts featuring .mesmzeros and Girl Talk, a
#Burton Riglet park for klds to try snowboarding,
opportunities to meetthe pro riders. all -day apres
specials, aburtonglrls ride day, a new Broomball
tournament, giveaways, product sampling, and mare.
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Town of Vail I CSE 1 5/19/15 5/19/2015 70
Social Media
• Similar to 2014, Burton implemented a social media plan specific to Vail
across Facebook, Twitter, YouTube, and Instagram.
2015 136 1913011782 6901801 81421 41468 7451476
2014 77 3019401443 2641281 11609 881 2261582
2013 27 311371544 771083 81813
• Despite lower impressions, which can be attributed to changes at FB and
Instagram that were outside of our control, this data shows significant gains
in engagement which means users were taking direct action on these posts.
• Posts included the concerts in Solaris, Broomball, things to do in Vail during
the USO, Riglet, event information, as well as competition updates and
results.
TOWN OF WAIL#
Town of Vail I CSE 1 5/19/15 5/19/2015 71
Social Media
• Vail Specific Results for Facebook & Twitter:
Posts
56
35
15
Impressions
31835,207
312801550
119621616
Likes/Favorite
331276
171705
341465
Comments/Rep
1,842
231
81475
lies
Shares/Retweet
3,264
516
61574
Click
251,336
139,697
NA
Town of Vail I CSE 1 5/19/15
29 16 5
410681948 NA 3841460
571 853 24
17 28 5
192 270 31
91002 698 NA
TOWN OF WAIL#
5/19/2015 72
Social Media
• Vail Specific Results for Instagram and YouTube
Posts 34 17 7 117 9 NA
Impressions 101914158 7901468 4831041 NA NA
6
Likes/Favorite 6531925 2441816 421594 13,029 1,007 NA
Comments/Replies 6,298 11267 333 1264 83 NA
Shares/Retweet 111012 95 NA
Clicks/Min watched 2,097 847 1711,821 1071924 NA
TOWN OF MIR`
Town of Vail I CSE 1 5/19/15 5/19/2015 73
PR/Communications
"Thanks again for all your help with getting rider interviews and sharing assets this weekend. It
was the smoothest Open coverage we've had yet and hopefully it went well for you as well. Look
forward to working with you on this again." — Transworld Snowboarding
"Thanks for all your help. We have received a lot of positive feedback on our interviews and
coverage, and I wanted to give you guys a big thanks for making all this happen." — TV8 Vail
"Thanks again for facilitating the photos and interviews with Kelly and Chloe. I really enjoyed
covering the event" — ESPNW
"Thank you for all of your help, as always. I had the best time, and it was so fun getting to hang
with you girls. I hope you all transitioned fairly well, back to real life, after the awesome week! —
Transworld Business
"Thank you all so much for having me at the USO again! It's my favorite event and I had the best
time ever." — Allure Magazine
"I had such a great experience during the Burton Us Open. I apprecia
you gave me. Thanks again." — 303 Magazine
Town
of Vail I CSE
1 5/19/15
PR/Communications
• The USO PR efforts continued to make significant strides in global event coverage including
such top outlets as: AP, The New York Times, ESPN, Asahi Shinbun Digital, Fox Sports 2,
Universal Sports, CCTV, Allure, AFAR Magazine, Sankei News, Filter, Transworld Business,
Snowboarder, Snowboard, Transworld Snowboarding, Rad Collector and Red Bull. Due to the
success of the Japanese riders in halfpipe and slopestyle, there was a 112% jump in print and
online impressions in 2015. New this year, CCTV sent a crew of 3 people to capture the
Chinese riders in anticipation of the 2022 Olympic Winter Game announcement.
2015
146
83
10
667
375
116511089,726
2014
192
91
13
1200+
450
77813761496
2013 173 89 10
Town of Vail I CSE 1 5/19/15
800+ NA 837,094,816
$19,664,394
$3,185,160
$22,964,644
TOWN OF VAILt
5/19/2015 75
PR/Communications
PR was also highly successful in generating broadcast news coverage of the event
with total impressions up 106% from 2014 due to the great performances of the
Japanese riders.
Note: the figures below include coverage generated by our PR team. News
distribution was also managed by IMG Media and included recipient outlets such
as SNTV, Sky Deutschland, BBC, EBU and Reuters. However, analysis on this
distribution is not currently available and will be included in the final USO TV
analysis provided by Repucom due in mid June.
2015 91 16
NO EA!
2013
113 35
36 NA
1041633,991
$4,700,561
5016961030
$13,800,258
311941713
$342,349
TOWN OF VAILt
Town of Vail I CSE 1 5/19/15 5/19/2015 76
PR/Communications
JAPTHE BIG STORY
Japanese 18 -yr -old Kadono takes JAP�_
Burton US Open
By EnnE PELLS Mar. 6, 2015 7:25 PM EST
VAIL, Golo_ (AP) — File away this name- Yuki Kadono_
His trick — make that tricks — will probably he make an impression over the next few years, too_
The 18 -year-old Japanese snowboarder won the Burton U.S. Open slopestyle contest Friday with back-to-back
triple -cork, 1620-cegree jumps that are, all of the sudden, the new gold standard in the sport.
With the next Olympics three years away. Kadono is setting the trend In slopesryle. which was added to the
program for last year's Games in Sochi. He also used a 1620 -degree triple cork to win Shaun White's Air and
Style event at the Rose Bowl two weeks ago. He landed it twice on the same run Friday on a sparkling day in
Vail. And he claims he hasn't practiced it much — that the adrenaline he gains from standing at the top of the
run sets him up for bigger tricks.
"I know there are other riders who are much better than me." Kadono said. "I just had it set in my mind that I was
going to win this week."
He'll take home $45.900 for the victory, along with a huge dose of confidence.
Among the "better"riders he beat were defending champion Mark MCMD€€is of Canada, the Winter X Games
champion who landed a triple -cork frontside 1440 for only the third time in a competition.
It was good for a score of 87.8 on his second of three runs.
Then Kadono came out with his back-to-back triple -cork 1620s. He scored 90.05, and when he reached the
bottom, a bunch of competitors picked him up at the bottom of the hill and hoisted him onto their shoulders.
Mc Morris' final run came next, but he couldn't beat Kadono's score_
"Yuki did something I thought would never be (lone," McMorns said _"So props to nim'"
Earlier in the women's event. Olympic champion Jamie Anderson defended her title with a whopping eight point
win over Austria's Anna Gasser Anderson is the most consistent thing this sport has going, and showed very
few signs of surrendering that status_
But as the 2014-15 season comes to a close. the men's side is more unpredictable, both from the standpoint of
what the biggest tricks might be, and who will throw them.
"Everyone's going to keep getting better and the runs are going to keep getting crazier," Mc Mnrrls said "We've
got to wait to find out I guess"
Clark tops teenager Kim
for 8th US Open title
By EDDIE FELLS Mar. 7, 2015 2:57 IPM EST
JAIL, Colo. (AP) —Kelly Clark wan the Burton U.S. Open forthe eighth time
Saturday, overcoming 14 -year-old Chloe Kim, who landed a 1,080 -degree jump
in competition for the first time.
The 31 -year-old Clark has been doing 1,080s for a while now. she landed it
cleanly on her second run, en route to a score of 91. Despite landingthe
frontside 1,080 — three full revolutions of spin — on her lasttwo attempts,
Kim finished more than two points behind.
Arielle Gold finished third.
Clark takes home $45,000 for her third straight title at the U.S. Open. Her first
win in Vail came in 2002, when Kim was 22 months old.
I
Town of Vail I CSE 1 5/19/15 5/19/2015 77
PR/Communications
`''ail Daily
'BRINGING COMMUNITIES TOGETHER'
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Town of Vail I CSE 1 5/19/15
Vail welcomes
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5/19/2015 78
PR/Communications
Yuki Kadono takes Open
slopestyle
Associated Press
VAII, Cola.- File away this name: Vuki Kadono.
His trick - make that tricks - will probably make an impression over the next few years, too.
The 18 -year-old Japanese snowboarder won the Burton ITS Open slopestyle contest Friday with hack -to -back
triple -cork, 1620 -degree jumpsthatare, all of the sudden, the new gold standard in the sport.
With the neat Olympics three years away, Kadono is setting the trend in slopestyle, which was added to the
program forlastyear`s Games in Sochi. He also used a 1620 -degree triple cork 1I Shaun White's Air and
Style event tthe Rose Bowl twoweeks ago. He landed it twice on the same run Friday on a sparkling day in
Vail. And he claims he hasn't practiced it much - that the adrenaline he gains from standing at the top of the
run sets him up for bigger tricks.
"I know there are other riders who are much better than may" Kadono said. nl just had it set in my mind that I
was going to wi n th is week."
He'll take home $45,000 for the victory, along with a huge dose of confidence.
Among the'"better" riders he beat were defending champion Mark MCMorris of Canada., the Winter X Games
champion who landed a trip) _-cork froatside 1440 for only the third time in a competition.
It was good far a score of 87.8 on h is second of three runs.
Then Kadono came outwith his back-to-backtriple-cork 1620s. He scored 90.05, and when he reached the
bottom, a bunch of competitors picked him up at the bottom ofthe hill and hoisted him onto theirshoulders.
McMorns' final run came next, but he couldn't beat Kadono's score.
"Yuki did something I thought would never be done," McMorris mid. "So props to him."
Earlier in the women's even% Olympic champion Jamie Anderson defended her title with a whopping eight -
point win over Austria's Anna Gasser. And erson is the most consistent thing this sport has going, and showed
very few signs of surrendering that status.
But as the 201415 season comes to a close, the men's side is more unpredictable, both from the standpoint of
what the biggest tricks might be, and he will throw them.
"Everyone's going to keep getting better and the runs are going to keep getting crazier," M cMorris said.
"We've got to wait to find out, I guess."
Town of Vail I CSE 1 5/19/15
PROWS"
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5/19/2015 79
Budget
"The US Open is a long-term global initiative for the Burton brand, and is a pinnacle
part of the company's DNA. Not only does the US Open provide riders and visitors
with a world class event, it also brings global media attention to the brand and the
sport. Further, the US Open provides the opportunity for Burton to align with key
partners like the Town of Vail and Vail Mountain. In joining forces with these best -
in -class brands we have elevated the event in every way, to ensure the greatest
return on investment across the board." Mike Rees, CEO, Burton Snowboards
kAi
Event Budget
• Total event budget: $4,500,900
• CSE funds: $400,000
• Profit and loss: $0
• In-kind sponsorship: $0
• Cash sponsorship: $3,000,000
It
Town of Vail I CSE 1 5/19/15 5/19/2015 81
Event Budget
1
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Town of Vail I CSE 1 5/19/15 5/19/2015 82
Sustainability
"Sustainability is a key initiative for Burton. Being mindful of the environment is a
priority for us, and the US Open is no exception. We try to reduce our emissions
and improve our impact every way we can. From recycling and composting to
reduced transportation impact, Burton and our partners work each year to improve
the environmental impact of our events."
Ali Kenney, Director of Global Sustainability, Burton Snowboards
Sustainability Efforts
• Recycled all event coroplast and vinyl signage
• Recycling/composting stations located throughout our event venues
• Worked with town environmental officials to develop green practices and worked with Vail
Honey Wagon to recycle all event cardboard, plastic and aluminum
• Event staff dedicated to collecting and sorting trash and recycling
• Moved to the use of linens in lieu of plastic disposable tablecloths
• No vehicles left idle while loading in and out
• Use of Green Mountain Process softgoods for event giveaways - backpacks and outerwear fabrics
made from recycled Mountain Dew bottles
• Use of compostable cups, silverware and plateware
TOWN OF VAILt
5/19/2015 84
Sustainability Efforts
As a partner of Protect Our Winters, Burton promoted the POW
#phoneitin campaign at the USO
STEP 1- TAKE A STAND
Members of Congress have vowed to stop the Clean Power Plan. POW is asking
you to place calls to your Senator, and tell them why we need the CPP to pass.
STEP 2 - MAKE THE CALL
Call your Senator and let him know the importance of the CPP.
STEP 3 - SHARE IT
Finally, tweet the Senator you just called to let them, and everyone know that
they need to support a clean energy future.
TOWN OF VAILt
5/19/2015 85
Town of Vail I CSE 1 5/19/15 5/19/2015 86
Appendix A. Burton Dash Analysis
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Town o Vail I CSE 1 5/19/15 5/19/2015 87
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Town o Vail I CSE 1 5/19/15 5/19/2015 87
Appendix B: Burton Intercept Survey
2015 Burton US Open Visitor Research
Final Intercept Survey Results
Visitor Type:
Visitation of Burton US Open
Travel Party
Gender
60%
51%
18-33
E4%
60% 55%
o m
1 —19% —23%
2-30%-21%
45%
40%
Illinois
4_13% N5%
i■
v 40%
E3%
a 20%
11% 11%
12%
15%
.of�
10 or
0%
Massachusetts
10%20%30% 0% 20% 40%
NV, BD, w
2.m 20%
N2%
Respondents Respondents
Overnight visitor, Seasonal resident Full-time resident
Full-time
Day visitor -left
0%
C
18-24 - 14%
spending 1 or of Vail Valley of Town of VsII
downvalley
home today S
35-44 -18%
y y
45-54 -14%
mo re nights away
resident (living In
returning home
— —
11%
from home
Avon, Edwards,
today
E E
$30-$41 - 13%
'1%
Eagle
c E
u
Travel Party
Visitation of Burton US Open
Travel Party
New York
Travel Party Size Members Aged
oAverage
18-33
E4%
010% —37%
California
1 —19% —23%
2-30%-21%
E4%
3_18% 07%
Illinois
4_13% N5%
i■
5M7% 13%
E3%
6 13%12%
Georgia
7; 3% Average 3.3 0 % Average 1.6
8 3/o Median 3.0 0% Median I1:0
Designated Market Area
911%
10 or
more 13% 11%
Massachusetts
10%20%30% 0% 20% 40%
NV, BD, w
Percent of Percent of
N2%
Respondents Respondents
Age and
Income
Pew York—CT, NJ, Ny,'4%
Underi8 N2%
C
18-24 - 14%
c
25-34 -29%
N
35-44 -18%
C
45-54 -14%
`0
55-64 -17%
Q65
-74 5 % Average Median
11%
75 or older 0 % 39.7 311.0
New Jersey
Under $30,000 -21%
c
$30-$41 - 13%
'1%
$50 -$74,999 - 11 %
c E
$75-$99,999 -9%
= 0
5100-$149,999 _13%
5
$150-$199,999 -10%
c
$200-$499,999 -17%
R
$500,000 or more 7%
1
0% 10% 20% 30%
Connecticut
Percent of Respondents
State/Country of Origin
Colorado
Visitation of Burton US Open
44%
New York
M5%
oAverage
Florida
E4%
Median
California
E4%
Texas
E4%
Illinois
03%
i■
Michigan
E3%
26%
Georgia
N2%
Designated Market Area
Minnesota
j2%
Denver—CO, MT. NE,
Massachusetts
§2%
NV, BD, w
Vermont
N2%
1n[ema[lorul , 9%
Canada
,2%
Pew York—CT, NJ, Ny,'4%
Maryland
12%
1% 0%
Utah
11%
L..Angeles —CA 13%
Virginia
11%
Chicago—IL,IN 12%
England
11%
Minneapolis -Saint Paull 2%
Wisconsin
11%
-MN, w1
New Jersey
11%
MA. tNH'yrnchestar)— 12%
Pennsylvania
'1%
oome to
Puerto Rico
1
Atlanta -AL, GA, NC 12%
Kansas
' 1 %
BNHn NYnVT IaXabor9h12%
Hawaii1
%
Australia
1
DmLe-Pore worch -Tx12%
Connecticut
11%
Orland^-Daymna
Beach-Melbourne—GL 2%
Tennessee
11%
Baltimore—MD 12%
Mexico
1
New Hampshire
1%
o% 20% 40%
Arizona
11%
Respondents
Iowa
11%
Argentina
11°%
Rhode Island
1
0% 10%
20% 30% 40% 50%
Percent of Respondents
2015 Burton US Open Visitor Research
Final Intercept Survey Results
Role of Event in Decision to Visit
34% 34%
30%
Visitation of Burton US Open
60%
63%
oAverage
40%
Median
y
'621%
b.s s.0
20%
i■
`0
26%
14%
8 10%8%
2■
8%
0
winter before last 3 winter
o
o.
(2014/15)
■ 1%
2% 2%
Never, this is
0%
Two years
Three or
1% 0%
my first year
(2014)
O=None: 1
1 2
3 4 S=Half of 6 7 8 9
10=My
ould
ago(whea
my reason
only
have
held In VT)
for
on for
oome to
cn ming to
co ming to
Vail
Vail
Va11
anyway
Did you ski/ride on Vail Mountain today?
On which days have you attended or do you
expect to
attend Burton US Open events?
Did you or will snowboard -34% 63%
you downhill ski 60%
Vail 57
owboard on
Mountain 50
roday? Yes, ski -31
40% 36%
No -36% K
'S
m 20%19%
D you
ski/ board) Yes 69%. a 1■ ,
Do you own an
Epic Pass? 0
No -31%
o
0% 20% 40% 60% 80%
ti
Percent of Respondents 3
Previous
Visitation of Burton US Open
60%
63%
40%
� 60
'621%
o
40%
tt
Z 20%.
i■
`0
26%
20%
a
■
2■
8%
0
winter before last 3 winter
(2014/15)
—
Never, this is
Last year
Two years
Three or
my first year
(2014)
ago (2013)m
ore years
to attend
ago(whea
held In VT)
Last Visit
to Vail Mountain
60%
53%
40%
'621%
Z 20%.
i■
1
ti
5/ 6%
This Is my Earlier this
Last The winter More than
first time winter
winter before last 3 winter
(2014/15)
(2013/14) (2012/13) ago
Town of Vail I CSE 1 5/19/15 5/19/2015 88
I
Appendix B: Burton Intercept Survey
How likely are you to attend Burton US Open again in the future?
a 40%
a 20%
u o
a 20%
8%
21%
3
0% -
o`m
0%=Not at all 25%=Unlikely
50%=Maybe
Likelihood of Recommend Burton US Open to a Friend
or Family Member
y 80%
9.5 10.0
9 60% Average Median
8.8 10.0
o. 40
47%
2_
75%=Probably 100%=Definitely
aa� 20/0 2% 1% 1% 0% 1% 2% � -
O=Not at 1 2 3 4 S=Neutral 6 1 8
all likely
70%
3%
s 10=
Extremely
Likely
Net Promoter Score
Promoter (% responding Passive (% responding 7 Detractor (% responding NPS (% Promoters Minus
9 & 10) & 8) 0-6) % Detractors)
y
80% 73%
`o E 58%
60%
2 c
0 40%
m w
M
a 20%
12%
M
To what extent
do you think the US Open is a good fit for Vail?
o`m
Average
Median
0 50%
a
d N
o_ d
9.5 10.0
0% 0% 1% 0% 0% 0%
3%
0= Not at 1 2 3 4 S=Neutral
all a good
fit
15%
81%
1% 3% 3% 7%
6 7 8 9 10=
Extremely
good fit
Town of Vail I CSE 1 5/19/15 5/19/2015 89
Appendix C: Contract Deliverables
R «C
10
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ON N M e M 0 n
TOWN a
Town of Vail I CSE 1 5/19/15 5/19/2015 90
I
Towx of vn' 1[1
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: The purpose of this memorandum is to provide an update on the potential of
constructing a structured parking garage on the Town -Owned Municipal Site.
This report will cover the following topics:
. Background
Potential Option of Consideration
PRESENTER(S): George Ruther, Director of Community Development
ACTION REQUESTED OF COUNCIL: The Vail Town Council is not expected to take any
action on this item. If, however, based upon the information shared in the update there are
issues of question or concern to the Town Council, staff is requesting the Town Council share
those questions or concerns so that the staff can be prepared to respond at a future public
hearing.
BACKGROUND: The Vail Town Council instructed town staff to explore the option of
constructing a structured parking garage on the Town -owned Municipal Site. Specifically, the
option of constructing a parking structure that would not only meet the parking needs of the
municipal office building use on the site, but also the opportunity to partner with the Vail Valley
Medical Center to address a portion of the parking needs of the VVMC. At this time, it is
anticipated that th municipal office use would generate the need for approximately 80 spaces.
ATTACHMENTS:
Town Council Memorandum
5/19/2015
TOWN OF
0
VAIL
Memorandum
TO:
FROM:
DATE:
SUBJECT
Vail Town Council
George Ruther, Director of Community Development
May 19, 2015
Municipal Site Parking Garage
PURPOSE
The purpose of this memorandum is to provide an update on the potential of
constructing a structured parking garage on the Town -owned Municipal Site.
This report will cover the following topics:
• Background
• Potential Option for Consideration
The Vail Town Council is not expected to take any action on this item. If, however,
based upon the information shared in the update there are issues of question or
concern to the Town Council, staff is requesting the Town Council shares those
questions or concerns so that the staff can be prepared to respond at a future public
hearing.
BACKGROUND
The Vail Town Council instructed town staff to explore the option of constructing a
structured parking garage on the Town -owned municipal site. Specifically, the option
of constructing a parking structure that would not only meet the parking needs of the
municipal office building use on the site, but also the opportunity to partner with the Vail
Valley Medical Center to address a portion of the parking needs of the VVMC. At this
time, it is anticipated that the municipal office use would generate the need for
approximately 80 spaces.
POTENTIAL OPTION FOR CONSIDERATION
A conceptual parking structure design has been prepared (Attachment A). The
conceptual design takes many factors into consideration. The following factors were
considered:
• Site access
• Topography of the site
5/19/2015
• Current and future design of the South Frontage Road
• Extent of site work and excavation
• Potential to expand the size of the parking garage structure
• Ability to construct a building a top the parking garage structure
• Future options to construct a new municipal office building
• Maintenance and operations
• Pedestrian access and circulation
The conceptual design contemplates a new four level parking structure. Vehicular
access to the +/- 250 space parking structure would be from the South Frontage Road.
Additional levels of parking could be added, either above grade or below grade,
depending upon need. Each additional level of parking adds approximately 68 spaces.
Town of Vail
Page 2
5/19/2015
I TOWN OF VAIL I
MUNICIPAL PARKING STUL]IES
359 w4 xx�vuo oEcs eEn es, 2nla
Town of Vail
ROUNDABOUT OPTION 7 A (MOLIIFIFD)
MODIFIED 12-12-14
�'.
ROUNDABOUT IMPLICATIONS
Page 3
5/19/2015
a
mw"w wwwno
4wrv.o,»
Summary
LEVEL P2 (ABOVE GRADE)
58 SPACES 29,295 GSF USGS 8195'
LEVEL P1 (HELI PAD)
43 SPACES 29,295 GSF USGS 8184'
LEVEL PO (FRONTAGE ROAD)
5B SPACES_23,256 GSF_USGS 8173'
LEVEL P-1 (BELOW GRADE)
53 SPACES_23,256 GSF_USGS 8161'
TOTAL 247 SPACES
21,000 SF. MUNICIPAL BUILDING ON 3 LEVELS
59 I TOWN ARKING OF VAIL
MUNICIPAL PDESIGN
STUDIES
aL rp gq gpFIL 014
Town of Vail
April 10, 2015 - 247 Spaces
21,000 SF. MUNICIPAL OFFICE BUILDING�Sullding could be bullt at L3 or on current sile)_RC UN DA BOUT IN AND OUT_247 SPACES
t�
21,000 SP- MUNICIPAL
OFFICE BUILDING ON 3.
LEVELS
-- 1 4 !' I
' o
'ansa eaa, tCOLFAX
PROGRAM ANALYSIS
Page 4
5/19/2015
Summary
LEVEL P2 (ABOVE GRADE)
58 SPACES 29,295 GSF USGS 8195'
LEVEL P1 (HELI PAID)
43 SPACES 29,295 GSF USGS 8184'
LEVEL PO (FRONTAGE ROAD)
5B SPACES 23,256 GSF USGS 8173'
LEVEL P-1 (BELOW GRADE)
53 SPACES 23,256 GSF USGS 8161'
TOTAL 247 SPACES
LEVEL P1 (HELI PAD) - PARKING PLAN
43 $1PACES29,295 G$F_USGS 8164'
71;59 I TOWNAOF VAIL
ICIPaPAIL �o,s STUDIES
Town of Vail
April 10, 2015 - 247 Spaces
21,000 SE. MUNICIPAL OFFICE BUILDING(Ruildlnq ...ld be built at L3 or — --t slte)_ROUNDAROUT IN AND OUT_247 SPACES
(LEVEL P2 (ABOVE GRADE) - PARKING PLAN
58 SPACES 29,295 GSF USGS 8195'
LEVEL PO (FRONTAGE ROAD) - PARKING PLAN LEVEL P-1 (BELOW GRADE) - PARKING PLAN
® 68 SPACES_29,295 GSF_USGS 8173' 58 SPA0ES_29,295 GSF_USGS 8161'
Page 5
5/19/2015
I TOWN OF VAIL
MUNICIPAL PARKING STUDIES
D E S I G N I �.,.— i aPRI zo,s
Town of Vail
--■
April 10, 2015 - 247 Spaces
21,000 SF. MUNICIPAL OFFICE BUILDINrMullding could be built at L3 or an current sitaj_ROUNDABOUT IN AND OUT 247 SPACES
SECTION A
lti
- — — mL3 8206' USGS
---wP2 8195' USGS
--- — ®P1 8184' U5GS
— —®PO 8173' USGS
+PO 8161' USGS
SECTION B
- ®1-3 8206' USGS
- ®P2 8195' USGS
- ®P1 8164' USGS
- ®PO 8173' USGS
+PO 8161' USGS
SECTION C
9,a,�,�e
PROGRAM ANALYSIS °tea;°°""°°
Page 6
5/19/2015
TOWN OF VAIN
VAIL TOWN COUNCIL AGENDA MEMO
MEETING DATE: May 19, 2015
ITEM/TOPIC: Adjournment (7:25 p.m.)
NOTE: UPCOMING MEETING TOPICS AND ESTIMATED TIMEFRAMES BELOW (ALL ARE
APPROXIMATE DATES AND TIMES AND SUBJECT TO CHANGE)
THE NEXT REGULAR VAIL TOWN COUNCIL MEETING WORK SESSION WILL BEGIN AT
APPROXIMATELY 12:30 P.M. (or TBD), TUESDAY, JUNE 16, 2015 IN THE VAIL TOWN
COUNCIL CHAMBERS.
Ongoing agenda items
DRB/PEC updates WS - 15 min.; Information Updates Attachments: WS - 15 min.; Executive
Session items: 30 min.; Consent Agenda: 5 min.; Town Manager Report: 5 min.
Future agenda items:
VLHA and VLLA Interviews and Appointments - 6/2
Marijuana Moratorium and Policy Discussion - 6/2
Streamtract Discussion - 6/2
Chamonix Project Redevelopment Agreements - 6/2
EGE Air Alliance Update - 6/16
Joint Meeting with VEAC (DestiMetrics Mountain Travel Update) - WS - 6/16
Ford Park : Maintenance and Landscape Plan - June
CIRSA Charter Review - June
2016 Budget Preview Meeting - 7/7 (morning)
Joint meeting with VLHA - July
Meet w/ Avon Town Council - discuss topics of regional interest - 7/21
Review Night Sky Code Enforcement Standards for holiday and outdoor lights (when to turn
on/off) - July/August
Special VLMD Meeting VLMD 2016 Operating Plan - WS - 9/1
Transient Lodging Inventory Study, DestiMetrics - WS - 10/6 30 min.
2016 VLMD Budget Resolution - ES - 10/20
Joint Meeting with VEAC (DestiMetrics Mountain Travel Update) - WS - 12/15
2016 CSE Funding Allocation Recommendation - ES - 12/15
Proposed future agenda items
Cleanup Title 12, zoning amendments
Fee Schedule Revisions
TIF Update
Housing Policy Discussion
5/19/2015