HomeMy WebLinkAbout2017-05-02 Agenda and Supporting Documentation Town Council Afternoon Regular MeetingVAIL TOWN COUNCIL REGULAR MEETING
Agenda
Town Council Chambers
1:00 PM, May 2, 2017
TOM Of UAJt
Notes:
Times of items are approximate, subject to change, and cannot be relied upon to determine what time Council will
consider an item.
Public comment on any agenda item may be solicited by the Town Council.
1. DRB / PEC Update
1.1. DRB / PEC Update 5 min.
Presenter(s): Chris Neubecker, Planning Manager
2. Presentations / Discussion
2.1. Rental By Owner Study Results 45 min.
Presenter(s): Kathleen Halloran, Director of Finance; Johannah Richards,
Sales Tax Administrator and Ralf Garrison and Brumby McLeod,
DestiMetrics Representatives
Action Requested of Council: Listen to presentation and provide staff
feedback and direction.
Background: See attached memo
Staff Recommendation: Staff requests feedback on direction regarding
short-term rentals.
2.2. Burton US Open Snowboarding Championships Recap 30 min.
Presenter(s): Marc Murphy, Burton
Action Requested of Council: Informational only
Background: Burton US Open event promoters will provide a 2017 event
recap noting some of the community and economic benefits to the Town of
Vail. Please note the presentation will only be a portion of the slides
included in the packet in order to meet the 30 minute time limit.
2.3. Update Colorado Snowsports Museum and Hall of Fame 15 min.
Presenter(s): Susie Tjossem, Executive Director, Colorado Ski and
Snowboard Museum
Background:
Discussion on topics as follows:
Transformation Capital Project January 2015 Feasibility Study.
Lease Extension
Capital Project Short -Term Financing
Future Financial Sustainability
2.4. Welcome Center Update
Presenter(s): Amanda Zinn, Welcome Center
Action Requested of Council: Informational only, no formal action
20 min.
May 2, 2017 - Page 1 of 156
requested
Background: On October 1, 2016 the Town of Vail took over the
management of the Welcome Centers and Community Host Program. This
is an overview of the operations to date, including the staffing model,
commitment to elevating guest experience, community host program, 2016-
2017 ski season recap and future initiatives.
3. Information Update
3.1. VLHA Meeting Results
3.2. March 2017 Sales Tax Report
3.3. February 2017 Vail Business Review
3.4. April Revenue Update
4. Matters from Mayor, Council and Committee Reports
5. Executive Session
5.1. Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b) - to receive 60 min.
legal advice on specific legal questions, regarding Delponte v Town of Vail,
Case No. 15 -CA -1835 and Deed Restriction; 2) C.R.S. §24-6-402(4)(b)(e)
- to receive legal advice on specific legal questions; and to determine
positions, develop a strategy and instruct negotiators, Regarding: Vail
Village Inn Phase 5 Update, Gore Range Condominium Acquisition, Town
Manager Search and Ski Museum Lease.
Presenter(s): Matt Mire, Town Attorney
6. Recess
6.1. Recess at 4:30 pm
Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website
www.vailgov.com. All town council meetings will be streamed live by High Five Access Media and available for
public viewing as the meeting is happening. The meeting videos are also posted to High Five Access Media
website the week following meeting day, www.highfivemedia.org.
Please call 970-479-2136 for additional information. Sign language interpretation is available upon request with 48
hour notification dial 711.
May 2, 2017 - Page 2 of 156
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: DRB / PEC Update
PRESENTER(S): Chris Neubecker, Planning Manager
ATTACHMENTS:
Description
April 19, 2017 DRB Meeting Results
April 24, 2017 PEC Meeting Results
TOWN Of9
May 2, 2017 - Page 3 of 156
TOWN OFD
DESIGN REVIEW BOARD AGENDA
PUBLIC MEETING
April 19, 2017
GRAND VIEW ROOM (Lionshead Parking Structure)
395 E. Lionshead Circle
Vail, Colorado, 81657
MEMBERS PRESENT
Bill Pierce
Rollie Kjesbo (Arrived at 3:05)
Doug Cahill
Peter Cope
MEMBERS ABSENT
Andy Forstl
PROJECT ORIENTATION 1:30pm
SITE VISITS
1. Bailey Residence, 5155 Main Gore Drive
2. Bridge Street Land LLC, 291 Bridge Street Unit R-1(Plaza Lodge)
3. Blue Mountain Investments, 304 Bridge Street R3 (Red Lion)
4. Gondola One Signage, Vail Corp
5. Vail Ski Museum, 241 East Meadow Drive
6. Gore Creek Place, 825 West Forest Road
MAIN AGENDA 3:OOpm
1. Enzian Condominiums DRB17-0069
Final review of an exterior alteration (railings, paint, doors, walkway, stairs)
707 West Lionshead Circle/Lot 1, Block 2, Vail Lionshead Filing 3
Applicant: Enzian Condominiums, represented by 359 Design
ACTION: Approve
MOTION: Cahill SECOND: Cope
VOTE: 4-0-0
2. Vail Ski Museum DRB17-0080
Final review of changes to approved plans (door)
241 East Meadow Drive/Tract B & C, Vail Village Filing 1
Applicant: Town of Vail, represented by John King
ACTION: Approve
MOTION: Cahill SECOND: Kjesbo VOTE: 4-0-0
3. Bailey Residence DRB17-0089
Final review of an exterior alteration (windows)
5155 Main Gore Drive South/Lot 20, Vail Meadows Filing 1
Applicant: Jeffrey Bailey Revocable Trust, represented by KH Webb Architects
ACTION: Approve
MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0
4. Vail Corp. DRB17-0093
Final review of a sign (Operations)
Tract E, Vail Village Filing 5
Applicant: Vail Corp., represented by Jeff Babb
ACTION: Table to May 3, 2017
MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0
Page 1
Jonathan
Jonathan
Jonathan
Jonathan
May 2, 2017 - Page 4 of 156
5. Berlanti Residence DRB17-0083
Final review of an addition
5075 Ute Lane/Lot 29, Vail Meadows Filing 1
Applicant: Mckenna L Berlanti Trust, represented by Sipes Architects
ACTION: Approve
MOTION: Kjesbo SECOND: Cahill
VOTE: 4-0-0
6. Marriott Residence Inn DRB16-0339
Final review of new construction (lodge, employee housing & parking)
1783 North Frontage Road West/Lot 9, Buffehr Creek Resubdivision
Applicant: Vail Hotel Owner ESHV LLC, represented by Mauriello Planning Group
ACTION: Approve
MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0
Chris
Matt
7. Bridge Street Land LLC DRB17-0007 Matt
Final review of an addition
291 Bridge Street Unit R-1 (Bridge Street Lodge)/Lot F -K, Block 5C, Vail Village Filing 1
Applicant: Bridge Street Land LLC, represented by Pierce Architects
ACTION: Approve w/ Condition(s)
MOTION: Cahill SECOND: Cope VOTE: 2-0-2 (Kjesbo and
Pierce recused)
CONDITION(S):
1. Prior to the submission of a building permit application, the applicant shall revise the metal
railing at the third floor southwest balcony structure to match the decorative wood railings
located on the second floor balconies.
8. Avant -Herbst -Epstein Residence DRB17-0087
Final review of an exterior alteration (windows)
3094 Booth Falls Court Unit 14/Lot 1, Block 2, Vail Village Filing 12
Applicant: Deborah Avant, Timothy Herbst, Rachel Epstein, represented by Alex Cudney
ACTION: Approve
MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0
Matt
9. Blue Mountain Investments DRB17-0095 Matt
Final review of changes to approved plans (vent, condenser, louver, windows, chimney, landscaping)
304 Bridge Street R3 (Red Lion Condominiums)/Lots E -H, Block 5A, Vail Village Filing 1
Applicant: Blue Mountain Investments, represented by VAG Architects
ACTION: Approve w/ Condition(s)
MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0
CONDITION(S):
1. Prior to the submission of a building permit application, the applicant shall submit a
landscape plan, to be reviewed by the Community Development Department staff,
indicating that the combined height of the trees to be removed will be replaced elsewhere
on site and on a foot for foot basis.
10. Gore Creek Place DRB17-0098
Final review of an exterior alteration (fence)
825 West Forest Road/Lot 3, West Day Subdivision
Applicant: Gore Creek Place HOA, represented by Paul Datsko
ACTION: Deny
MOTION: Kjesbo SECOND: Cahill
Page 2
Matt
VOTE: 4-0-0
May 2, 2017 - Page 5 of 156
11. Gore Creek Condo Building D Association DRB17-0070
Final review of an exterior alteration (siding/decks/walkways)
5014 Main Gore Drive Units 1-4/Lot 4, Gore Creek Meadows Filing 1
Applicant: Gore Creek Condo Building D Association, represented by Melissa Hewitt
ACTION: Approve w/ Condition(s)
MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0
CONDITION(S):
Matt
1. Prior to the submission of a building permit application, the applicant shall revise the plans
such that the first floor siding is the dark vertical siding, the second floor siding is the light
brown horizontal siding, and the belly band is black.
STAFF APPROVALS
Stewart Residence B17-0077
Final review of an exterior alteration (re -roof)
5146 Gore Circle/Lot 3, Block 2, Bighorn 5th Addition
Applicant: Pat Stewart, represented by Master Sealers Inc.
Simpson Residence B17-0079
Final review of an exterior alteration (windows)
508 Lionshead Circle Unit 404/Lot 2, Block 1, Vail Lionshead Filing 1
Applicant: Nedree Simpson, represented by Rusty Spike Enterprises Inc.
Bolanovich Irrevocable Trust B17-0105
Final review of an exterior alteration (windows)
434 Gore Creek Drive Unit D3/Lot B, Block 3, Vail Village Filing 5
Applicant: Bolanovich Irrevocable Trust, represented by Nett Designs Construction
Snowflake Trust B17-0106
Final review of an exterior alteration (re -roof)
3110 Booth Creek Drive Unit A/Lot 9, Block 3, Vail Village Filing 11
Applicant: Snowflake Trust, represented by TCC Roofing
Savage Residence B17-0107
Final review of an exterior alteration (re -roof)
3110 Booth Creek Drive Unit B/Lot 9, Block 3, Vail Village Filing 11
Applicant: Kendall Savage, represented by TCC Roofing
Marx Residence DRB17-0079
Final review of a sign (Construction sign)
2627 Arosa Drive/Lot 10, Block C, Vail Ridge Subdivision
Applicant: Lawrence Marx, represented by SRE Building Associates
Potato Patch Townhomes Homeowners Association DRB17-0082
Final review of an exterior alteration (roof)
770 Potato Patch Drive/Lot 6, Block 2, Vail Potato Patch Filing 1
Applicant: Potato Patch Townhomes Homeowners Association, represented by Dave Laczi
JMB Manning Trust DRB17-0092
Final review of change to approved plans (windows, deck, headers, gas meter)
2440 Chamonix Lane/Lot 2, Block B, Karins Ridge Subdivision
Applicant: JMB Manning Trust, represented by Berglund Architects
Page 3
J.R.
J.R.
J.R.
J.R.
J.R.
Matt
Chris
Chris
May 2, 2017 - Page 6 of 156
North Nevada LLC DRB17-0097
Final review of changes to approved plans (hot tub, terrace)
2460 Bald Mountain Road/Lot 20, Block 2, Vail Village Filing 13
Applicant: North Nevada LLC, represented by Martin Manley Architects
Happy Place Residence DRB17-0100
Final review of an addition (loft, windows)
641 West Lionshead Circle Unit 402 (Montaneros)/Lot 8, Block 1, Vail Lionshead Filing 3
Applicant: Happy Place LLC, represented by Martin Manley Architects
Zvibelman Residence DRB17-0105
Final review of an exterior alteration (deck, patio)
1817 Meadow Ridge Road Unit 5(Capstone Townhouses)/Lot 21, Buffehr Creek Resubdivision
Applicant: Barry Zvibleman
Lublan S. A. DRB17-0106
Final review of an addition (interior conversion)
68 East Meadow Drive Unit 503 (Village Inn Plaza)/Lot 0, Block 5D, Vail Village Filing 1
Applicant: Lublan S. A., represented by Eggers Architecture
Lublan S. A. DRB17-0107
Final review of changes to approved plans (skylights)
68 East Meadow Drive Unit 502 (Village Inn Plaza)/Lot 0, Block 5D, Vail Village Filing 1
Applicant: Lublan S. A., represented by Eggers Architecture
Town of Vail DRB17-0108
Final review of changes to approved plans (deck)
2507 Arosa Drive/Lot 5, Block D, Vail Das Schone Filing 1
Applicant: Town of Vail, represented by John King
Vail Clinic Inc. DRB17-0109
Final review of changes to approved plans (vents)
180 South Frontage Road/Lot E & F, Vail Village Filing 2
Applicant: Vail Clinic Inc., represented by Braun Associates Inc.
Staley Residence DRB17-0112
Final review of an exterior alteration (deck)
1475 Lions Ridge Loop/Lot 3, Lions Ridge Filing 2
Applicant: Trenton Staley, represented by Beth Levine Architect
Petrus Management Corp DRB17-0113
Final review of an exterior alteration (pavers)
64/84 Beaver Dam Road/Lots 28 & 31/Block 7, Vail Village Filing 1
Applicant: Petrus Management Corp., represented by Berglund Architects
Kivland Residence DRB17-0115
Final review of an exterior alteration (vent)
1738 Golf Lane Unit 61/Area A, Sunburst at Vail
Applicant: Kivland Family Trust, represented by Jeff Lutz Builders Inc.
Galvin Residence DRB17-0116
Final review of a change to approved plans (addition)
303 Gore Creek Drive Unit 12/Lot 12, Block 5, Vail Village Filing 1
Applicant: Michael Galvin, represented by K.H. Webb Architects
Page 4
Chris
Matt
Jonathan
Jonathan
Jonathan
Chris
Jonathan
Jonathan
Jonathan
Jonathan
Jonathan
May 2, 2017 - Page 7 of 156
Beaver Dam S.A. DE C.V. DRB17-0119
Final review of an exterior alteration (storage)
330 Beaver Dam Circle/Lot 6, Block 3, Vail Village Filing 13
Applicant: Beaver Dam S.A. DE C.V., represented by Nedbo Construction
Morning Dew Capitol DRB17-0120
Final review of a change to approved plans (hot tub)
3030 Booth Creek Road/Lot 5, Block 3, Vail Village Filing 11
Applicant: Morning Dew Capitol, represented by Krueger Architecture
Chalets at the Lodge at Vail HOA DRB17-0123
Final review of a minor exterior alteration (stairs/drain)
151 Vail Lane/Tract B, Front Door Three Dimensional Subdivision
Applicant: Chalets at the Lodge at Vail HOA, represented by SRE Building Associates
Jonathan
Jonathan
Jonathan
The applications and information about the proposals are available for public inspection during regular office
hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is
invited to attend the project orientation and the site visits that precede the public hearing in the Grand View
Room of the Lionshead Parking Structure. Times and order of items are approximate, subject to change, and
cannot be relied upon to determine at what time the Design Review Board will consider an item. Please call
970-479-2138 for additional information. Sign language interpretation available upon request with 24-hour
notification, dial 711.
Page 5
May 2, 2017 - Page 8 of 156
TOWN OFUAJL
PLANNING AND ENVIRONMENTAL COMMISSION
April 24, 2017, 1:00 PM
Vail Town Council Chambers
75 S. Frontage Road -Vail, Colorado, 81657
1. Call to Order
Members Present: Brian Gillette, Pam Hopkins, John -Ryan Lockman, Karen Perez, John
Rediker, and Brian Stockmar
Members Absent: Ludwig Kurz
Legal Update and Training - Matt Mire, Town Attorney — Matt Mire provided general
legal training on the topics of liability, legislative and quasi-judicial reviews, conflicts
of interest, and ex -parte contact. He indicated that for conflicts of interest, PEC
members should consider if they, their spouse, family or company would receive
any financial benefit from any decision that they make as a voting member of the
PEC. If so, then there is a conflict of interest. Mire discussed the roles and
responsibilities of the Planning and Environmental Commission, the requirements
to take minutes, voting procedures, and conduct during site visits.
Election of Chair - Commissioner Gillette, seconded by Brian Stockmar, made a
motion to nominate John Rediker as Chairman of the Planning and Environmental
Commission. The motion was approved 5-0-1 (Rediker Recused).
Election of Vice -Chair - Commissioner Gillette, seconded by Brian Stockmar, made a
motion to nominate Ludwig Kurz as Vice -Chairman of the Planning and Environmental
Commission. The motion was approved 6-0-0.
Site Visit — Mountain View Residences on Gore Creek — 434 South Frontage Road
2. A request for a recommendation to the Vail Town Council of an application to establish
Special Development District No. 42 (Vail Mountain View Residences), pursuant to
Section 12-9(A), Special Development Districts, Vail Town Code, to allow for the
development of a mixed use building consisting of 12 dwelling units with 6 attached
accommodation units (lock -offs), 21 accommodation units and 9 employee housing
units, located at 430 and 434 South Frontage Road/Lot 1, Vail Village Filing 5 and
setting forth details in regard thereto. (PEC17-0006) — 60 min.
Applicant: Lunar Vail, represented by Mauriello Planning Group
Planner: Jonathan Spence
MOTION:Continue to May 22, 2017
FIRST: Perez SECOND: Lockman VOTE: 6-0-0
Spence introduced the project to the PEC. Spence outlined the process for the review of a
May 2, 2017 - Page 9 of 156
request for a new Special Development District (SDD). The PEC will be asked to make a
recommendation to the Town Council. Spence then summarized the project details,
including the number and type of the proposed units. The structure will be constructed
atop the existing parking facility. Deviations associated with the request include: the east
side setback, building height, density, gross residential floor area (GRFA), site coverage,
and loading dock width. Spence identified an error in the staff memo regarding attached
accommodation units (AUs) and how they apply to density. Spence then discussed the
history of the subject property as well as adjacent parcels. In 2006 the property was
subdivided, creating nonconformities in regards to site coverage and limited the future
available GRFA.
Gillette asked about the purpose of the 2006 subdivision. Spence deferred to the applicant
to answer during their presentation.
Rediker asked Spence for clarification of the existing zoning of the subject property and
adjacent parcels. Rediker then asked about the criteria for establishing an SDD. Spence
summarized the nine (9) standards that are to be considered during the review of an SDD.
Spence added that consideration is to be given to the public benefit versus the amount of
relief requested.
Gillette asked about the process involved in the previous subdivision. Spence responded
that it was reviewed and approved by the PEC.
Stockmar stated a concern about the relationship between the previous subdivision and the
relief being requested.
Gillette and Rediker asked that the minutes of the PEC meeting that approved the
subdivision be provided before the next meeting.
Gillette asked about the amount of relief that would be required if the subdivision did not
occur. Spence replied density, height, and possibly GRFA.
Hopkins asked if parking would be compliant to which Spence replied in the affirmative.
Perez asked about the status of the Apollo Park lease and if there were any plans for its
redevelopment. Spence replied that there are no requests at this time.
Hopkins asked for clarification of the property lines.
Dominic Mauriello, representative of the applicant, provided a PowerPoint presentation.
Mauriello introduced the development team and then discussed the characteristics of the
area surrounding the subject property. Mauriello discussed the proposed site plan
including circulation and the building footprint. Phase One of the development included
112 parking spaces that also accommodated parking needs for Phase Two. Mauriello
summarized the number and type of units proposed. He emphasized that the proposed
employee housing units (EHUs) are a public benefit.
Mauriello introduced Will Hentschel of 359 Design to discuss the elevations and
architectural design of the proposal. Referencing the elevations, Hentschel stated that the
north elevation design took into account the surrounding context and other architecture
along the 1-70 corridor. The south elevation maintains a base -middle -top design approach.
May 2, 2017 - Page 10 of 156
Materials include stone veneer base, wood siding where allowed, metal panels, and glass.
Hentschel then reviewed the floor plans for each level.
Mauriello continued his presentation by outlining the approval process. He then discussed
the public benefits of the project including the provision of EHUs, short term AUs, and
public art.
Gillette suggested that the applicant consider placing the public art near the creek.
Mauriello discussed the history of the subject property and its relation to Apollo Park to the
east.
Gillette asked for clarification on the existing building and if it encroaches into the side yard
setback.
Mauriello summarized the requested deviations from the underlying High Density Multi -
Family (HDMF) Residential zone district and compared them to other previously
established SDDs.
Mauriello stated that an Environmental Impact Report (EIR) has been provided. The report
did not find any significant impacts to the environment. A traffic study has also been
provided. CDOT (Colorado Department of Transportation) will not require any new
improvements. Mauriello then identified the pedestrian connections.
A video of a sun/shade analysis was provided.
Mauriello provided more details regarding the layout, size, and location of the EHUs. He
then did the same for the AUs and for sale dwelling units (DUs).
Gillette asked if anyone knew how many hotel rooms were in the Vail Mountain Lodge.
Brian Johnson, property manager of the Vail Mountain Lodge, was in attendance and
responded that there are twenty (20) AUs within Vail Mountain Lodge.
Hopkins asked about the separation distance between Phase One and Phase Two.
Hentschel stated that at its closest point it is approximately 22' between structures.
Mauriello discussed the project in relation to the goals, objectives, and action plan located
within the Vail Village Master Plan.
Mauriello concluded his presentation by discussing the public outreach the applicant has
conducted to date.
Spence asked Mauriello to discuss why the application to amend the Vail Village Master
Plan was withdrawn.
Rediker asked for commissioner comment.
Stockmar stated his concern about the previous subdivision and what might be anticipated
for the subject and adjacent properties.
Rediker asked what the sun/shade impact will be to the frontage road. Mauriello explained
May 2, 2017 - Page 11 of 156
that there will be some impact and has already discussed with Public Works the necessity
for heated sidewalks. Rediker asked about impacts on the road itself. Mauriello stated that
measures similar to those taken by Solaris may be required. Rediker asked about the
impact on the parking lot to the east. Mauriello replied that the impact tends to occur
during summer afternoons but will provide more information at the next meeting.
Rediker asked for clarification in regards to the setbacks. He stated that the Vail Village
Master Plan references extensive landscape buffering if the subject property were to be
redeveloped and asked about any proposed landscaping.
Hopkins asked if CDOT regulated the size of the vegetation in the right-of-way. Mauriello
responded that there is no proposed vegetation within the right-of-way.
Perez asked if there are any noise impact studies in consideration of the proximity of the
units. Hentschel replied that no studies have been conducted, but they will meet the Vail
Town Code noise requirements.
Gillette asked staff if there were design guidelines by which the proposal should be
evaluated. Spence stated that there are basic guidelines located within the Vail Village
Master Plan, but the property is not located within the Vail Village Urban Design Guideline
document.
Rediker asked staff if there are other items located within the Vail Village Master Plan that
are of concern due to a lack of compliance.
Lockman asked about specific details of different zone districts.
Perez asked if there is concern about creating SDDs instead of maintaining consistent
zone districts. Spence outlined concerns that have been mentioned about SDDs, including
a lack of predictability.
Lockman asked about the proposed setback deviation. Mauriello stated that the applicant
is looking at adjusting the zero foot (0') setback.
Gillette stated that in order to address the setback issue, the lot could be re -subdivided.
Mauriello stated that this would not be likely.
Hopkins commented about the lack of visual interest on the north side of the property and
suggested additional pockets of landscape.
Rediker opened the meeting for public comment.
Chris Romer, President, Vail Valley Partnership (VVP), stated the VVP supports the
proposal. The VVP finds the bulk and mass is appropriate and meets a need for mid-range
hotel rooms and EHUs.
Tom Saalfeld., manager of the Tyrolean building, requested sun/shade analysis on the
Tyrolean. He stated that there are owners within the Tyrolean concerned about the height
and density of the proposed structure.
Brian Johnson, manager of Vail Mountain Lodge, stated his support for the project and that
May 2, 2017 - Page 12 of 156
he did not feel the proposed hotel units would compete with Vail Mountain Lodge. He does
not object to the height of the proposed structure. He does agree that the sidewalk should
be heated.
Commissioner Comment:
Stockmar: Expressed his concern about the proposed height of the structure, especially in
relation to the existing building and the Tyrolean building. He is also concerned that the
proposed setback is too small. He also suggested the lengthy EHU hallway should be
broken up. Hentschel clarified that it was the hallway for the AUs. Stockmar clarified that
said hallway should be broken up.
Gillette: Expressed concern about the bulk and mass of the structure, including the
uniform roofline and facades. Expressed support for SDDs and adding GRFA and bulk if
there is sufficient public benefit. He suggested the structure meet code height toward the
west in proximity of the Tyrolean. In regards to public benefit, he would like to see more
EHU and less AU floor space. He also believes the setback requirements should be met.
Lockman: Concerned about the setback encroachment. Also concerned about the amount
of GRFA proposed, which is connected to concerns about the building height and mass.
Acknowledges the benefits of adding GRFA in proximity to the commercial core, but
believes the Vail Village Master Plan specifically addresses a limit to mass and height.
Hopkins: The project creates a tunnel effect on the south side of the structure. Is
concerned about the sidewalk and believes it should be heated. Concern about building
height as the existing garage is already above grade. She asked for locations of
mechanical equipment. Hentschel replied that there will be spaces created within the
parapet areas, but they will provide more information at the next meeting. She is also
concerned with the lack of animation on the north facade.
Perez: Concerned about the proposed building height.
Rediker: The Vail Village Master plan recommends four stories, which is an issue
especially in consideration of the sloping nature of the property. He is concerned about the
height and believes people driving along the frontage roads and 1-70 should be able to see
Vail Village and Vail Mountain. He commented on zoning in general and the use of SDDs.
Though he is not necessarily against the use of an SDD, he stated the property was
designated as HDMF for a reason. Agreed that the north facade needs additional
architectural character and buffering from the frontage road. Also has concerns regarding
installation of heated sidewalks due to their environmental impact. In regards to
neighboring properties, he finds it helpful to have written comment either in favor of or in
opposition to the project. Stated that there are some benefits to the proposal, including the
addition of hot beds. Concluded with his belief that the project might be helped by the
elimination of some of the EHUs as the project as proposed is too Targe.
3. A request for a recommendation to the Vail Town Council for a zoning text amendment
pursuant to Section 12-3-7 Amendment, Vail Town Code, to amend Title 12 of the Vail
Town Code to add a new Chapter 26, Traffic Impact Fee, and setting forth details in
regard thereto. (PEC17-0008) — 45 min.
Applicant: Town of Vail, represented by Tom Kassmel
Planner: Chris Neubecker
May 2, 2017 - Page 13 of 156
MOTION: Continue to May 8, 2017
FIRST: Gillette SECOND: Lockman VOTE: 6-0-0
Neubecker introduced the proposed text amendment to add a chapter to Title 12 for a
Transportation Impact Fee. The amendment covers system related and project related
impacts. A draft ordinance has been provided to the PEC. The ordinance allows for the
Town Council to set the fee annually.
Tom Kassmel, Town Engineer, described the Transportation Impact Fee in more detail.
The origin of the proposal is based on the Town Council's request that a fee that is already
being collected be codified in the Town Code. A consultant, TischlerBise, was hired to
complete a rational nexus study of the impacts of development on the Town's
transportation infrastructure and develop the recommended fees. The purpose of the
transportation impact fee is to help offset future transportation infrastructure needs caused
by growth and new development. Referencing a PowerPoint presentation, Kassmel
discussed the differences and similarities between the existing and proposed transportation
impact fee language. Kassmel included state requirements associated with the Colorado
Impact Fee Act and different methods for implementing impact fees. He explained the
difference between project level and system level improvements. He also described some
potential future transportation projects and areas where additional road lanes might be
needed over the next 25 years.
Kassmel then provided examples of what the transportation impact fee would be for certain
types of development. The commissioners asked several questions about how the impact
fee would be applied in certain scenarios. Several commissioners expressed concern
about how the fee was proposed to be applied on a square footage basis. There were
comments that a fee based on the construction of new units would be fair. There was some
questions about basing the fee on the number of parking spaces required.
Kassmel stated that it would be helpful for the commissioners to provide comments on the
language of the proposed ordinance, especially in regards to the findings, purpose, and
applicability.
Gillette stated his support for finding an alternative means to raise the necessary funds,
such as an increase in sales tax. He reiterated his concern that the fee as proposed would
be paid by only a few new developments, rather than spread across the community.
4. A request for the review of a variance from Section 11-6-4-A-3, Building Identification
Signs, Vail Town Code, in accordance with the provisions of Section 11-10-1,
Variances and Appeals, Vail Town Code, to allow for a building identification sign above
the 25 foot height limitation, located at 1295 Westhaven Drive (Hotel Talisa)/Cascade
Village — Cascade Club Condominiums, and setting forth details in regard thereto.
(PEC17-0007)
Applicant: Hotel Talisa, represented by Mauriello Planning Group
Planner: Chris Neubecker
Withdrawn
May 2, 2017 - Page 14 of 156
5. Approval of Minutes
April 10, 2017 PEC Meeting Results
MOTION: Approve
FIRST: Stockmar
6. Informational Update
7. Adjournment
MOTION: Adjourn
FIRST: Perez
SECOND: Perez VOTE: 6-0-0
SECOND: Stockmar VOTE: 6-0-0
The applications and information about the proposals are available for public inspection during regular office
hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited
to attend the project orientation and the site visits that precede the public hearing in the Town of Vail
Community Development Department. Times and order of items are approximate, subject to change, and
cannot be relied upon to determine at what time the Planning and Environmental Commission will consider an
item. Please call (970) 479-2138 for additional information. Please call 711 for sign language interpretation 48
hour prior to meeting time.
May 2, 2017 - Page 15 of 156
TOWN Of9
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: Rental By Owner Study Results
PRESENTER(S): Kathleen Halloran, Director of Finance; Johannah Richards, Sales Tax
Administrator and Ralf Garrison and Brumby McLeod, DestiMetrics Representatives
ACTION REQUESTED OF COUNCIL: Listen to presentation and provide staff feedback and
direction.
BACKGROUND: See attached memo
STAFF RECOMMENDATION: Staff requests feedback on direction regarding short-term
rentals.
ATTACHMENTS:
Description
RBO Memo
RBO Study
Presentation Slides
May 2, 2017 - Page 16 of 156
TOWN OF VAIL'
Memorandum
TO: Vail Town Council
FROM: Finance Department and Economic Development Department
DATE: May 2, 2017
SUBJECT: Rental by Owner Study Results
I. SUMMARY
The purpose of this memo is to summarize information gathered by DestiMetrics in the first phase of a
comprehensive study of the RBO (rent by owner) market and provide an opportunity for Council to
consider options for regulation of short-term rentals. Based on Council's feedback, staff will return
with additional information and recommendations for potential policy changes.
II. BACKGROUND
The Vacation Rental Industry
Vacation rentals have increased dramatically over the last 20 years. Vail property owners have long
rented their homes on a short-term basis to visiting vacationers.
Short-term rental is defined as a residential dwelling rented for the purpose of transient lodging for a
period of time not to exceed 30 consecutive days. Short-term rentals fall into several categories,
ranging from the rental of a single bedroom, to several bedrooms, to an entire home. Previously,
such rentals were sporadic and incidental.
The current "sharing economy" growing out of almost universal internet usage has caused a
significant increase in residential short-term rental activity in Vail. This growth has been spurred by the
evolution of companies created to facilitate this type of vacation rental, such as Airbnb and VRBO.
Town of Vail's Current Regulations
In the fall of 2015, Council passed an Ordinance requiring an annual business license to be obtained
by owners renting units for greater than 14 days per year. Short-term rental establishments or
property management companies that rent units within the Town of Vail boundaries are required to
obtain a business license regardless of the location of the management office. If an owner is using a
property management service then an individual license is not required. The Town of Vail business
license for that property management service covers the individual owner, and the manager is also
responsible for remitting sales tax on the owner's behalf. However, if the owner advertises and rents
the unit independently of rentals through that rental or management service, then a unique business
May 2, 2017 - Page 17 of 156
license is required. All advertisements for short-term rental units must include a Town of Vail sales
tax account number.
Currently, there are no land use regulations, building code, or fire life safety requirements affecting
short-term rentals of residential properties in Vail. In addition, the Town does not monitor or rate
properties for quality of amenities or guest service levels, parking impacts, trash and recycling
disposal, or the effect of short-term rental units on the long-term rental market.
Since January 1, 2016 the town has licensed approximately 310 individual "Rental by Owner"
businesses and another 620 short-term rental units through local property management companies
for a total of 930 licensed short-term rental units. Current research from DestiMetrics shows that there
are approximately 2,352 short-term rentals available within the Town, leaving approximately 1,422
unlicensed.
Around the Nation
The Town of Vail is not unique regarding short term rental properties. Many jurisdictions' reactions to
the short-term rental boom have been mixed, ranging from a relatively hands-off approach to
permanent moratoriums on their operation. Some municipalities have amended their code to
regulate short-term rentals. The regulations intend to address concerns such as the protection of
neighborhood character, tax revenues, fair competition with licensed hotels and resorts, and the
safety of renters.
Regulations on short-term rentals have included geographic -based or zoning restrictions, quantitative
or operational restrictions, and registration / licensing.
Operational regulation standards have included:
• Occupancy Limits
• Parking Requirements
• Emergency Access Requirements
• Fire / Life Safety Requirements
• Designated Local Representative
• Trash and Recycling Facilities
As a part of the RBO Study, DestiMetrics gathered detailed information on the various ways other
communities are addressing the RBO market. Please see the below discussion for an analysis of
regulations and licensing implemented by competitive resort areas.
III. DISCUSSION
DestiMetrics Report
Attached are the results from the RBO Study that DestiMetrics began in January 2017. The enclosed
document contains two elements. The first part is a summary of the Town of Vail Broader Bed -Base
Analysis completed by RRC & Associates. This rental by owner inventory analysis was designed to
identify the existing supply of residential short-term rental units.
The second part is an Executive Summary of ski town requirements for operating residential short-
term rentals. DestiMetrics findings reveal that the Town of Vail has established the foundation of a
short-term rental licensing, administration and compliance program, but is conservative when
-2-
May 2, 2017 - Page 18 of 156
compared to other similar resort town destinations. DestiMetrics has recommended a set of policies
and related programs based on the best practices of other destinations that balances the monitoring
and measuring of short-term rental properties with a business -friendly environment.
Considerations
• Lost Revenue - With approximately 40% of the identified short-term rentals currently licensed,
the Town is missing a significant amount of tax and licensing revenue. Staff does not have an
effective way to monitor or track the variable short-term rental market. Numerous software
applications are now available that can update on a daily basis the specific properties that are
offered for short-term rentals and the number of nights that they are rented.
The current ordinance that allows a property to be exempt from licensing if rented fewer than
14 days is very difficult to audit and monitor. In addition, the majority of property owners who
do not have the business license do not remit sales and lodging taxes on the 14 days, as there
is no tracking mechanism for the town to verify that rentals transactions are happening.
• Life Safety — Currently, there are fire and life safety codes that apply to short term rentals
within the town's adopted fire code, however we do not have a mechanism in place to enforce
them. Hotels and resorts are required to abide by numerous life safety regulations, such as
maximum occupancy, emergency exiting, fire suppression systems, alarms, and carbon
monoxide detectors. Guests have become accustomed to the understanding that these
regulations are in place and they travel with the expectation that any property they are going to
rent is a safe place for them to stay. If Council was interested in addressing this issue, the
town should amend the code to make it more attainable for the rental market.
• Vail Quality Standards - Beginning in 1999, all lodging, with the exception of rental by owner
units, are currently rated through the Lodging Quality Assurance Program (LQA). The program
was put in place to ensure an un -biased and accurate depiction of each lodging property.
During the LQA inspection process, every interior detail of a property is inspected and scored.
The details are then compiled, and each property is assigned an overall lodging quality score
that will fall into one of four levels from platinum to bronze.
The level of management and supervision of short-term rental properties vary. Unlike a hotel
or resort, there isn't a guarantee that someone is available to assist with issues or questions
during a stay. Town staff has received complaints from guests that they have called property
owners and listing sites with issues during their stay and received no response or assistance.
• Quality of Life / Community - Short-term rentals can generate issues by creating commercial
activity in residential areas (mini -hotels in neighborhoods). Problems can include noise
levels, inadequate parking, onsite trash and recycling disposal, traffic congestion, and
overburdened infrastructure intended for residential use. A large area of concern in the
community has been the impact to long-term housing for locals.
A lack of property management with RBO units also impacts the neighbors of short-term rental
properties. We have received multiple complaints that neighbors don't know who to contact
-3-
May 2, 2017 - Page 19 of 156
regarding noise, trash, or parking violations. Neighbors also complain that a problem ends as
one renter leaves and begins again as new renters arrive. The out-of-state property owner
may not even be aware of the issues created by their renters or with the constant turnover of
the property.
Long-term rentals are not required to be licensed by the Town. Licensing these properties
would allow us to track the movement between short and long-term rental base and to require
that proper health and safety standards are maintained for these properties as well.
• Fair Competition - Concerns have been raised about the fairness of the gap of regulation
between hotels, resorts and short-term rentals. Additional standards and regulations may be
viewed as a way to level the playing field between short-term rental properties and competing
hotels and resorts that are commercially regulated.
• Enforcement / Fines / Incentives - There is no enforcement program or fines currently in
place for property owners who do not comply with the current short-term rental licensing
requirements. Staff will return to Council with a proposal of enforcement options, including
penalties and/or incentives for compliance.
IV. REQUEST OF COUNCIL
Upon review of the DestiMetrics RBO Study, staff is requesting feedback on the direction Council
would like staff to move forward, or if any of the specific considerations listed above should be
considered a priority. Staff will then return to Council with additional information and/or proposed
policy changes.
- 4
May 2, 2017 - Page 20 of 156
TO: Town of Vail Economic Development and Finance Departments
FROM: DestiMetrics and RRC Associates
DATE: Tuesday, April 25, 2017
SUBJECT: Rent by Owner Study, Executive Summary
We are writing to share our results from the RBO Study that began in January 2017. The
enclosed document contains three elements. The first part is a summary of the Town of Vail
Broader Bed -Base Analysis completed by RRC & Associates. The second part is an Executive
Summary of Ski Town Requirements for Operating Residential Short-term Rentals. And, the
final part is a table of recommendations to discuss with you and your colleagues in preparation
for Council on May 2, 2017. Our hope is to share the results with your team and discuss the
recommendations that you feel are appropriate for the Town of Vail and the upcoming
meeting.
Our findings reveal that the Town of Vail has now established the foundation of a rent -by
owner licensing, administration and compliance program, but is conservative when compared
to other similar resort town destinations, who have been more proactive.
These efforts still fall short in identifying and quantifying the overall residential short-term
rental inventory. A more aggressive set of policies and related programs are being
recommended, that adapts the best practices of other destinations and results in a middle -of
road program that balances monitoring/measuring overall vacation rental inventory, including
both professionally managed and rent -by -owner, without undue Town staff overhead and
homeowner push -back.
The table of recommendations at the end of this document are meant to guide our discussion,
provide an opportunity to prioritize the recommendations, and categorize them into buckets
and phases for completion.
Sincerely,
Ralf Garrison, Chris Cares, and Brumby McLeod
Page 1
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 21 of 156
Part I: Town of Vail Bed -Base Housing Inventory Analysis
Part I: Analysis of Residential Housing Inventory in the Town of Vail
Introduction
The DestiMetrics team analyzed the residential inventory in Vail as a part of the Rent by Owner
(RBO) study conducted in early 2017. The residential inventory analysis was designed to create
a database representing the "supply" of existing units as a basic building block for the RBO
analysis. Specifically, the inventorying of residential units began with the downloading of the
Eagle County Assessor's data base for the county as a whole. Units within the Town of Vail
were identified and they were separated from the larger data set of all Eagle County residential
units to permit more detailed analysis.
Foundational Framework
The basic concept that underpins the Vail RBO analysis is described by the graphic below (See
Figure 1). It illustrates the idea that in order to understand the overall supply of units it is
necessary to gather information from several distinct sources, as illustrated.
Figure 1: Vail RBO Analysis Framework
Vail Transient Inventory Monitor
Managed Rental
Data - DMX T.I.S.
(Transient Inventory
Subscribers) -Hotels and
Managed units)
Web Site Data
Aggregation
aka Validator
(Second Phase)
...1111111111
Town of Vail Municipal
License Data — RBO &
Managed Units
Identified
County Inventory
Filtered for Vail
Data arranged to permit analysis
Page 1
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 22 of 156
Part I: Town of Vail Bed -Base Housing Inventory Analysis
The Destimetric's approach involved collecting data from multiple sources, then tying the
information to the County Inventory and to a customized Vail Transient Inventory Monitor
database.
Creating the Transient Inventory involved the following steps:
Page 2
• Beginning with the Vail residential inventory or census of units. As shown, the County
Assessor's data base provides the platform on which the Inventory Monitor is based. In
addition, a variety of other variables were collected and organized in a manner that would
permit additional analysis. Taken together, the resulting data are designed to provide an
inventory or census that permits the existing units to be quantified and described. Further, the
uses of the units can then be considered, recognizing that at any given point in time the uses
change; for example, units come in and out of the RBO inventory, are sometimes long term
rented, or may be taken out of rental stock completely. The Transient Inventory is the
foundation for other types of analysis that were anticipated to be performed by the
Destimetrics team in order to more fully understand the RBO marketplace in Vail.
• An overview of the illustration. Figure 1 shows the primary data sources that underpin Vail's
efforts to understand transient inventory. The primary source of data that forms a foundation
for the analysis is the Eagle County Assessor's Database, illustrated in the green rectangle. It was
the point of beginning for the Destimetrics quantitative work. The County Inventory represent
the starting point for understand the Supply of residential units, both in the County and in the
Town of Vail.
This information is then supplemented with additional data from the Destimetrics
Transient Inventory that includes an inventory of hotels and lodge units, along with
units that are identified to be "managed," shown on the left side of the figure. The right
side illustrates the data that is being obtained from Vail's town licensing effort and
includes RBO and Managed units that have signed up for the program as required by
Code. Finally, in the center of the blue boxes is the data obtained through efforts that
have not yet been completed (Phase 2 of the Destimetrics study), to identify and
"validate" RBO units that are being advertised on a variety of commercial web sites.
These data will be tied to the Inventory and will be used to supplement the information
obtained from the other three data sources.
• The Eagle County Database. The Eagle County Assessor's Database was organized to permit a
variety of analyses. The first step was to identify those units that exist within the Town of Vail.
The database also provides an ability to examine the physical addresses of all residential units in
Vail, along with a unique address for the entity (an individual or a corporation, trust, etc.)
associated with the physical location of the unit. In some cases, the unit address and the tax
payer's address are the same and the owners in these situations were identified as "local
residents." A second set of addresses were tagged as "seasonal or second homeowners," that
is, properties for which the address of the unit is different than that of the tax payer and the tax
payer's address was outside Eagle County. Additionally, units owned by trusts or named
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 23 of 156
Part I: Town of Vail Bed -Base Housing Inventory Analysis
business interests, as distinct from the names of individuals or couples, were also collected and
can be used in analysis.
• A tax I.D. number for each property, as designated by Eagle County, was captured. This
number provides a unique identifier for all properties and is a number that is also used
by the Town of Vail in their sales tax licensing of residential properties.
• The Neighborhood and Super Neighborhood identifications were included. This is a
geographic label that the County uses to describe units in various locations within the
Town of Vail.
• The data permit primary/secondary homeowners to be broken down by subdivision.
There are 413 identified subdivisions in Vail.
• For the RBO analysis the team examined the number properties and number of units by
property type group (Condo/Private Home/Hotel) based on the Destimetrics Transient
Inventory study. We also looked at the more narrow property type metric (1B Condo,
2B Condo, 4B Private home, etc.) The team also captured information on the ownership
of units (time/fractional ownership vs. non-timeshare/fractional), and also transient
units by Location (Vail Village, West Vail, Lionshead, Cascade).
The Vail Inventory Tools
In an effort to create a refined database that would allow the Vail -specific Inventory to be
manipulated for analytical purposes, and to be adjusted over time as the number of units
changes, the team used a set of commercial software tools produced by Tableau. The results of
the analysis are summarized in a series of graphs below. Additionally, the package will be made
available in a Tableau "reader" format that permits Town staff to work with the data on a
limited but dynamic basis.
As illustrated below, the initial investigation resulted in identifying a combined inventory of
units that include all residential units, along with hotel units (See Figure 2). This breakdown
includes residential units broken out by whether they are believed to be occupied as second
homes or primary (full time) Vail residences. Further, the primary residences include a small
subset of deed restricted homes as identified and administered by the Town of Vail. These
units are restricted from operating as RBO's per TOV code. As noted previously, taken together
the total set of residential units represent the "supply" of residences and hotel units in Town.
The use of these units, particularly the residential units, changes frequently, but the overall
supply does not change unless new units are constructed, or are torn down.
The Tableau tool permits the Residential Inventory to be explored in a variety of ways. The
data have been graphed using the Eagle County Super Neighborhood designations, and the
information is also mapped using these same geographic codes (See Figure 3). Further, the
identified RBO units in the Town of Vail have been mapped and are grouped within the Super
Neighborhoods. As additional RBO units are identified and licensed, they can be added to the
database and the overall inventory will reflect their growing number. However, the total
inventory of residential units will not change (unless new units are constructed and added to
Page 3
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 24 of 156
Part I: Town of Vail Bed -Base Housing Inventory Analysis
the Assessor's data base). Instead, it is the RBO use that changes and the graphic and analytic
tools are designed to portray these "dynamic" use patterns as shown below.
Figure 2: Total Accommodation Units from Commercial and Residential Inventory
Vail Inventory Analysis
Destimetrics and RRC Associates
Page 4
The Vail Inventory Analysis identified residential units based on the Eagle County Assessor's records,
along with hotel/motel data from the Destimetrics Transcient Inventory report. There are 9,098 units in
Vail: 7,373 residential units and 1,725 hotel units.
Town Owned/Deed Restricted
326
Hotels/Lodges
1,725
Residential - Second Home Residential
5,237
AA—
- Primary Home
1,810
Total Residential
7,373
9,098
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 25 of 156
Part I: Town of Vail Bed -Base Housing Inventory Analysis
Figure 3: Residential Inventory by Neighborhood
Vail Assessors Inventory Dashboard
Destimetrics and RRC Associates
Select Dimension to View:
Super Neighborhood
Residential Building Count by Super Neighborhood
Residential Building Count
West Vail / Intermountain
East Vail / Booth Fall Condos & TH 1
1,620
11,697
Vail Core 1
1,439 11,497
Lionshead Cascade Condo & TH 1 1,134
11 171
Mid Vail Non -Core i 285 1299
Potato Patch Condo 1 271 1 276
Employee Housing @82
Other 146
2,305
On RBO List ❑ Not On RBO List
% of Total Residential Building Count
96%
95%
96%
1 97%
95%
1 98%
98%
Points are sized according to the residential building count:
Page 5
East Vail / Booth Fall Condos & TH
▪ Lionshead Cascade Condo & TH
▪ Mid Vail Non -Core
▪ Other
▪ Potato Patch Condo
▪ Vail Core
▪ West Vail / Intermountain
• 1 41 10 • 20 ( ) 30 ( ) 38
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 26 of 156
Part I: Town of Vail Bed -Base Housing Inventory Analysis
The Dynamic Nature of the Residential Inventory
As illustrated below, the Residential Inventory has been broken into "static" and "dynamic"
units (See Figure 4). The dynamic units include a combination of the RBO inventory, as well as
the Managed Unit inventory. As the RBO units are identified (and subsequently licensed, if that
hasn't yet occurred) they will be added to the dynamic data set and they will come out of the
static inventory (shown as the pink bars at the top of the graph). At present, 290 RBO units
have been licensed.
Figure 4: Residential Inventory Sub -Categories
Vail Inventory Analysis
Destimetrics and RRC Associates
Page 6
The Inventory Analysis identifies units that are "static" (not rented short term, shown in pink) and dynamic (i.e.
showing up as being rented short term, shown in blue). Of the residential units, 284 appear on the Town of Vail
"Rental -by -Owner" list as of February, 2017 and have been identified by address and parcel number.
Approximately 2,068 units are estimated to be managed during the winter peak based on Destimetrics
Transcient Inventory Analysis (T.I.A.).
Residential Not rented
short term -
static
Residential - Second Home
Residential - Primary Home
Town Owned/Deed Restricted 326
Total
2,952
1,743
Rented short
term -
dynamic
Hotels Hotels
Managed Inventory
1
2,068
Liscensed RBOs - Second Home IIID 217
Liscensed RBOs - Primary Home 1 67
Total
Hotels/Lodges
Total
1,725
1,725
2,352
5,021
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 27 of 156
Part I: Town of Vail Bed -Base Housing Inventory Analysis
Additionally, the Destimetrics Transient Inventory data has become a part of the overall
database. It has been organized into tabular formats, graphed and mapped, as illustrated
below (See Figure 5). Like the other components of the analysis, the data can be updated as
new units come online, either as a result of new hotels, or additional managed units, as they
become identified.
The RBO analysis has resulted in creating a suite of tools designed to support ongoing analysis
of the residential inventory. As more RBO and managed units are identified and licensed, the
database can be updated and new data can be tabulated, mapped and tracked from the
standpoint of use, life safety, and neighborhood factors.
Figure 5: Transient Inventory Mapping
Vail Transient Inventory Dashboard
Destimetrics and RRC As..
None
View Table and shade map by.
Transient Inventory by None:
Count of Number of Units
Properties
Grand Total
300 3793
Page 7
Points are sized according to the
number of units:
1 ( ) 100 ( 200 t ) 344
lot
--1
Minium
�q h
Non -Mapped Properties
l
"Non -mapped properties may not be to scale.
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 28 of 156
Part II: Executive Summary of Ski Town Requirements for
Operating Residential Short-term Rentals
Introduction
Part II provides an executive summary of the assessment completed for the Town of Vail
between January and March 2017. The study examined a select group of mountain ski towns
and their requirements for operating residential short-term rentals. The 10 jurisdictions for the
study included Aspen, Breckenridge, Crested Butte, Durango, Jackson, Park City, South Lake
Tahoe, Steamboat Springs, Telluride, and Vail. These municipalities were selected with the
assistance of town staff in early January.
The following paragraphs and tables provide a summary of the key findings by requirement
categories and jurisdiction as they relate to operating residential short-term rentals. The
review focused on municipal requirements related to zoning, life -safety, public notice,
homeowner associations, tax requirements, business licensing, permitting, education, quality
ratings, and fees. These areas formed the framework for comparison of the municipalities.
This document highlights key findings and concludes with recommendations for the Town of
Vail. The comprehensive study materials with detailed supporting documents are available
upon request via an online password protected folder for Town of Vail Staff. For access, please
contact Brumby McLeod via email at bmcleod@destimetrics.com.
Situational Analysis
There are several similarities among the communities as they relate to residential short-term
rentals. The conflict between affordable housing and vacation homes is common place. Each
of the jurisdictions define residential short-term rentals as housing units that are rented
approximately 30 -days or less. All the communities included in the study require approval in
the form of a license and or permit to rent a residential housing unit on a short-term basis. In
addition, each of the communities require a local representative for any immediate issues
related to the rental. None of these communities are new to the vacation rental business and
all of them are making clear efforts to minimize the negative effects associated with residential
short-term rentals such as quality control, licensing, taxation, and zoning.
A summary of the population and housing statistics for each municipality is provided to set the
context for the executive summary (See Table 1). The ratio of resident population to residential
housing units seems to be more than enough housing for the community. However, further
examination of housing units by their general usage reveals a large percentage of homes that
are not available for full-time occupancy. These vacant homes represent units used for
recreation and part-time usage by their owners and guests. Many of these units are used as
residential short-term rentals. This dilemma in housing is the phenomena that makes the
residential short-term rentals a key area of concern and attention for mountain ski towns. On
the surface, these municipalities have more than enough housing for its residences and
workforce until you reveal the actual usage of the homes. Some municipality housing profiles
such as Breckenridge, Park City and Vail have vacancy ratios above 60%. Although hundreds of
these homes are licensed as residential short-term rentals, even more are seasonal homes with
less frequent usage. The following paragraphs will summarize the findings by category and
highlight unique treatment, worthy requirements or a suggested best practice.
Page 8
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 29 of 156
Part II: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals
Table 1: Summary of Municipal Population, Housing Units and Usage Classification'
Municipality
Population
Housing
Units
Owner
Occupied
Units
Renter
Occupied
Units
Vacant
Housing
Units
I County
State
City of Aspen
_
7,124
6,364
_
1,899
1,816 Ai
_
2,649
Pitkin
CO
41.6%
Town of Breckenridge
4,619
7,146
1,017
937 ,
5,128
Summit
CO
71.7%
Town of Crested Butte
1,498
1,090
372
353
344
Gunnison
CO
31.6%
City of Durango
18,435
8,482
3,560
4,046 "
876
La Plata
CO
10.3%
Town of Jackson
9,442
4,758
1,526
2,370 ,
862
Teton
WY
18.1%
Park City Municipal Corporation
8,260
10,715
1,835
1,274 ,
7,607
Summit
UT
71.0%
City of South Lake Tahoe
23,580
16,602
3,722
6,091 .
6,789
El Dorado
CA
40.9%
City of Steamboat Springs
12,467
10,308
3,386
2,036 .
4,886
Routt
CO
47.4%
Town of Telluride
2,325
2,145
464
616 .
1,065
San Miguel
CO
49.6%
Town of Vail
5,532
7,366
1,223
1,493 A
4,649
Eagle
CO
63.1%
1 US Census Bureau, Census 2010 Summary with ESRI Housing Profile Projections for 2016. Prepared and provided by Jeffrey B.
Jones, Summit County, Utah, February 2017.
Page 9
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 30 of 156
Part II: Executive Summary of Ski Town Requirements for
Operating Residential Short-term Rentals
Zoning
Several communities restrict residential short-term rentals to certain areas of town. Zoning
maps detail the areas in which these rentals are allowed or restricted. The most complex
zoning comes from Durango in which the entire city is zoned with residential short-term rentals
allowed in certain zones. Even more, Durango caps the number of short-term rental units in
some zones. Jackson only allows the rentals in two areas of town; these areas are clearly
identified on zoning maps. South Lake Tahoe has two zone categories that reflect a residential
versus commercial district. The zones require different processes for approval of a short-term
rental.
Two communities have requirements related to zoning, but unique in their approach.
Breckenridge has a requirement in which all residential transactions are assumed to be vacation
rental unless the new purchaser declares otherwise. Failure to complete the Accommodation
Use Form will result in the receipt of a short-term rental license invoice. Park City has a zoning
confirmation sign -off requirement by Zoning & Planning in the application. These restricted
zones were brought to the city my HOAs that wished to have the CC&Rs restrictions enforced
by the city.
Life -Safety
Four communities had clear Life -Safety inspection elements in their approval process. These
municipalities included Durango, Jackson, Park City, and South Lake Tahoe. Jackson publishes a
detailed checklist for the annual rental inspection. Park City provides a document about what
should be considered to pass the inspection. South Lake Tahoe provides a detailed list of the
requirements and charges a fee for the service of $133 for the first inspection.
Public Notice
Three of the communities with more restrictive short-term rental elements require notification
of neighbors. Durango issues a public notice and issues letters to neighbors within 300 feet of
the property. Jackson requires applicants to contact neighbors within 300 feet of the property
via a standard notification form. And, South Lake Tahoe requires notification of neighbors
within 300 feet of the property. Any written objections by the neighbors will result in a public
hearing to address the concerns.
HOA
Several communities recognize the homeowner's association's (HOA) rules by requiring
acknowledgement in the application. Aspen, Jackson, and Steamboat Springs consider the HOA
rules on the short-term rental application. Jackson goes as far as to require a letter from the
homeowner's association confirming that residential short-term rentals are permitted in that
particular neighborhood or building.
Page 10
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 31 of 156
Part II: Executive Summary of Ski Town Requirements for
Operating Residential Short-term Rentals
Tax
While all the municipalities in the study address taxes in some form on their license application,
none of them are comprehensive in their check of required taxes across various levels of
government. Many require the confirmation of a Federal ID or a sales tax number from the
state. However, the most important as they related to total revenues are taxes related to
transient room taxes, also known as occupancy taxes or accommodation taxes, and property
taxes. County property taxes are not addressed in any of the applications. This tax is the
largest and most relevant as property taxes often go directly into the municipal and county
services such as libraries, schools, transportation, and public safety. The homestead exemption
or discount on a primary residence is an important reason to check against county tax records.
In addition, homes used for short-term rentals are subject to personal property tax on the
furniture and fixtures of the housing unit.
Business License
Business licensing is the primary mechanism that municipalities are using to approve residential
short-term rentals. Sales tax license applications were often synonymous with the business
license for some jurisdictions. There were many variations among the municipal forms and
associated requirements. For instance, South Lake Tahoe does not require a business license
for a single-family home managed by the owner but does require a business license for a multi-
family dwelling regardless of whether it is owner managed or professionally managed. The
difference between a sales tax license application, business application, and permit application
were not always clear such as the case for Steamboat Springs. Regardless, these applications
were clearly requirements set forth to regulate residential short-term rentals and create a
process of review and approval.
Permit
Aspen, Durango, and South Lake Tahoe require a permit for a residential housing unit to be
used as a residential short-term rental. The permitting process for Durango appears to be the
most comprehensive of the requirements and the most expensive. A permit is specific to the
housing unit and its usage as a vacation rental while a business license is specific to the
operator of the residential short-term rental. The permitting requirement provides a necessary
distinction between the housing unit and the vacation rental operator.
Education
Several communities such as South Lake Tahoe and Durango provide strong resources for
understanding the application and approval process for residential short-term rentals. South
Lake Tahoe even has a vacation rental help line and a designated vacation rental clerk. Jackson
and South Lake Tahoe also provide up-to-date lists of the housing units approved as vacation
rentals.
Quality Control
There was no evidence of vacation rental rating systems by municipalities. The Town of Vail
staff were interested in this area. Several communities had hotlines for vacation rental issues
Page 11
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 32 of 156
Part 11: Executive Summary of Ski Town Requirements for
Operating Residential Short-term Rentals
and periodically received complaints by guests or potential guests, but those were the only
elements related to quality.
Fees & Fines
The business license and application fees are the most common across the jurisdictions. Permit
and inspection fees also appear in several jurisdictions. Durango has a permit fee of $750 and
South Lake Tahoe has a permit application fee of $550. Fees to appeal a denied application in
South Lake Tahoe are an additional $1000. Some fees were inclusive of the entire application
and approval process, while others had multiple fees at different points in the process. For
instance, Jackson charges a separate inspection fee of $133. All municipalities require annual
renewal fees. In addition to fees, several municipalities have stated fines and late fees for
operating a residential short-term rental without approval. Details of these fines were
sometimes included in the actual application for the license or permit and some even detailed
fines for violations related to noise, garbage and occupancy.
Page 12
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 33 of 156
Part II: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals
Table 2: Summary of Residential Short-term Rental Requirements by Municipality
Municipality
Zoning
Life Safety Public HOA Tax
Notice
Business
License
Permit
Education Quality
Rating
Fees
City of Aspen
Town of Breckenridge
Town of Crested Butte
City of Durango
Town of Jackson
Park City Municipal
Corporation
X
X
X
X
X x x x x $150 +
X X X $75 +
X x $10+
X x x x x x $750 +
X X X X X X $37 +
X x x x $149 +
City of South Lake
Tahoe
City of Steamboat
Springs
Town of Telluride
Town of Vail
Page 13
X
X
X
X X X X X X $545 +
X X X X $500 +
X X $187 +
X X X $162 +
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 34 of 156
Part III: Recommendations to the Town of Vail
Part III: Recommendations for the Town of Vail
Concluding Remarks
The Town of Vail has taken a lighter, more conservative approach to the regulation of
residential short-term rentals in comparison to some of the jurisdictions in the assessment.
However, the current state of licensing does not allow for a quick summary or quantification of
residential short-term rentals, nor does it provide the ability to quantify, identify, or summarize
the licensing data for use by town staff and departments. This is problematic as the town looks
to improve upon the licensing program by considering new elements such as life safety and
quality. The rent -by -owner versus professionally managed licensing revealed overlaps between
the two categories and does not provide a comprehensive list of units. The town does not have
an automated or streamlined licensing process and does not conduct any form of life safety
inspections on vacation rental units. Other department are also unable to access vacation
rental information. A table of recommendations are provided below for the Town of Vail to
improve their processes for measuring and monitoring residential short-term rentals.
Page 14
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 35 of 156
Part 111: Recommendations to the Town of Vail
Table 3: Recommendations for Town of Vail to Consider
Priority Problem
The Town of Vail does not have a
comprehensive list of vacation
rentals by address or in electronic
format for staff and departments to
utilize.
The business licensing process is
being used to validate the operator
of the vacation rental. However,
the housing unit itself needs
validation for addressing items such
as life safety, deed restrictions,
parking, zoning and taxation.
Current application is very simplistic
and misses the opportunity to
collect important information
regarding the unit.
In Colorado, personal property in a
vacation home such as furniture and
appliances are taxed when used as a
vacation rental.
Housing affordability and usage is an
overall challenge to the community.
Town staffing is limited in time and
resources.
Housing units can quickly move in
and out of the short-term rental
pool without following the
regulations. There is a need for a
measuring and monitoring system
for the residential short-term
rentals.
There does not appear to be an
enforcement mechanism for
compliance.
Difficult to identify the multi -family
condominium units
Recommendation
Category
Create a real-time database of housing units
and their addresses that can provide reports on
vacation rental housing units and licensing for
the Town.
Create a separate permitting process for the
housing unit that will allow items such as life
safety, deed restrictions, parking zoning,
taxation and appropriateness as a residential
short-term rental to be verified and approved
and use business licensing as the tool to license
the operator of the unit.
Develop a more comprehensive vacation rental
application that addresses the concerns
outlined in the findings.
Collaborate with Eagle County to address the
correct property tax assessment and personal
property taxes on vacation rentals.
Track all housing units to measure and monitor
housing usage overall. Add long-term rental
permitting and licensing requirements in
addition to short-term rental requirements.
Streamline the licensing process with online
processes and automatic data loading for
reporting and records.
Implement a technology that scans the online
environment for vacation rental listings and
validates them for compliance.
Implement fines and fees related to non-
compliance with ordinance and licensing
requirements.
Require an advertised vacation rental unit to list
the address for non -hotel inventory
Page 15
Confidential and Proprietary Information, Not for Distribution
Updated as of Wednesday, April 26, 2017
Prepared for Town of Vail Staff
May 2, 2017 - Page 36 of 156
DestiMetrics
RESORT I TELU ENCS
Vail Rent -by -Owner:
Comprehensive 2017 Study
Council Update
Presented by:
Ralf Garrison & Brumby McLeod
May 2, 2017 - Page 37 of 156
Presentation Agenda
DestiMetrics
RESORT INTELLIGENCE
1. Introduction
2. Transient Inventory and the Housing Component
3. Scope of Work
• Broader Bed -base Context for TOV
• Residential STR Municipal Assessment
4. Findings
5. Recommendations/Considerations/Next Step
2
May 2, 2017 - Page 38 of 156
L
Transient Inventory Bed -base Mapping System
INTERNET LISTINGS
( RBO & Prof Managed )
Prof Managed
( DestiMetrics)
NNI4
Transient Inventory
Program Fact Base
ALL BED BASE SUPPLY
(GIS Bed -base Data)
MUNICIPAL
LICENSING
May 2, 2017 - Page 39 of 156
Sources of Transient Inventory
Residential housing (single family homes, condominiums and apartments) represent the
largest and most dynamic source of transient housing inventory in a destination.
Hotels
Other
Interval
Single Family Homes
Condominiums and Apartments
May 2, 2017 - Page 40 of 156
Scope of Work:
Broader Bed -Base Context
DestiMetrics
IMI RESORT INTELLIGENCE
The broader bed -base portion of the study utilized
existing information on housing and short-term
rentals from multiple sources to quantify the short-
term rentals in the Town of Vail and other
communities from the assessment.
5
May 2, 2017 - Page 41 of 156
Sources of Transient Housing Inventory
Single Family Homes
Condominiums and Apartments
May 2, 2017 - Page 42 of 156
Determining the Housing Inventory Mix
r our usage categories of housing.
Long-term, seasonal
housing
•
1
■
Id • Mil
• sr •
• •
■
•
Owner Occupied
■
Second -home
not for rent
MIME 'ME
Blocks represent total housing units in a destination.
May 2, 2017 - Page 43 of 156
Scope of Work:
STR Assessment for other Municipalities
DestiMetrics
The assessment portion of the study
collected, summarized and evaluated the
short-term rental requirements and
ordinances of 10 ski towns in the western
region of the United States.
RESORT INTELLIGENCE
8
May 2, 2017 - Page 44 of 156
Municipality
Zoning
Life Safety
Public
Notice
HOA
Tax
Business
License
Permit
Education
Quality
Rating
City of Aspen
Town of Breckenridge
Town of Crested Butte
City of Durango
Town of Jackson
Park City Municipal
Corporation
City of South Lake
Tahoe
City of Steamboat
Springs
Town of Telluride
Town of Vail
X
X
X
X
X
X
X
X
X
X
X
X
X
X
t
X
N'
X
X
X
1
X x x
•
rX
x
X x x x
$150 +
$75 +
$10 +
$750 +
Mi
X x
X $37 +
X x x
1-
X
X
X
X
X x x x
X
X
X x x
May 2, 2017 - Page 45 of 156
$149 +
$545 +
$500 +
$187 +
$162 +
Municipal Residential Short-term Rental Requirement and Engagement Index
Passive
Crested Butte
Park City
Breckenridge
South Lake Tahoe
Vail
Aspen Telluride
Jackson
Steamboat Springs
Aggressive
Durango
May 2, 2017 - Page 46 of 156
City of South Lake Tahoe
Town of Vail
Town of Jackson
Town of Telluride
City of Aspen
Park City Municipal Corporation
Municipality
Total
Housing
Units
Owner
Occupied
Units
Renter
Occupied
Units
Vacant
Housing
Units
Percentage of
Vacant
Units
Town of Breckenridge
Cit of Steamboat S • ri n : s
Town of Crested Butte
City of Durango
7,146
10,715
7,366
1,017
937
1,835 1,274
1,223
1,493
5,128
71.7%
7,607 71.0%
4,649
63.1%
2,145 464 616 1,065 49.6%
10,308
6,364
16,602
3,386
2,036
1,899 1,816
3,722
6,091
4,886
47.4%
2,649 41.6%
6,789
40.9%
1,090 372 353 344 31.6%
4,758
1,526
2,370
862
18.1%
8,482 3,560 4,046 876 10.3%
May 2, 2017 - Page 47 of 156
What is the Town of Vail's Housing Inventory Mix?
.1 •
•
Ell
ME
• •
• •
•
•
•
•
•
ME
•
ME
ME
ME
■
■
■
■
■
1
EMI I
Blocks represent total housing units in the Town of Vail.
May 2, 2017 - Page 48 of 156
Findings
DestiMetrics
INNTOP1A RESORT INTELLIGENCE
1. The Town of Vail has taken a conservative
approach to regulating short-term rentals
when benchmarked against other ski towns
2. STR and RBO programs will require fully
quantifying and identifying all short-term rental
units by address
3. This foundation will provide for future
consideration of elements related to items
such as life safety, occupancy limits, and
parking
13
May 2, 2017 - Page 49 of 156
Recommendations
DestiMetrics
RESORT INTELLIGENCE
Develop and implement a more progressive " Fact Based"
RBO/STR program based on the following:
1. Continue toward creating a fact -base on short-term rental housing in the
community
2. Incorporate an electronic database to house the information and share
with other departments
3. Build the database by improving the registration and licensing systems.
4. Add enabling systems to capture Internet listings to validate against the
database for compliance
5. Improve compliance to fund the program and any new initiatives such as
life safety and quality
14
May 2, 2017 - Page 50 of 156
Q&A
DestiMetrics
RESORT INTELLIGENCE
Thank you, and now to the Town Staff.
TOWN of va
info @DestiMetrics_com 1 www_DestiMetrics_com 1 678 5 Franklin St_ Denver, CO 80209 1 303-722-7346
May 2, 2017 - Page 51 of 156
TOWN IfO
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: Burton US Open Snowboarding Championships Recap
PRESENTER(S): Marc Murphy, Burton
ACTION REQUESTED OF COUNCIL: Informational only
BACKGROUND: Burton US Open event promoters will provide a 2017 event recap noting
some of the community and economic benefits to the Town of Vail. Please note the presentation
will only be a portion of the slides included in the packet in order to meet the 30 minute time limit.
ATTACHMENTS:
Description
Burton US Open Council Memo & Event Recap
May 2, 2017 - Page 52 of 156
TOWN OF VAIL'
Memorandum
To: Vail Town Council
From: Marc Murphy, Director of Partner Marketing, Burton
Date: May 2, 2017
Subject: 2017 Burton US Open Snowboard Championships Event Recap
I. BACKGROUND
Burton US Open event promoters will provide a 2017 event recap noting some of the
community and economic benefits to the Town of Vail. Please note the presentation will
only be a portion of the slides included in the packet in order to meet the 20 minute time
limit.
II. ACTION REQUESTED OF COUNCIL
None — informational only.
ATTACHMENTS
Description
Burton US Open Snowboard Championships Presentation
May 2, 2017 - Page 53 of 156
Surveyed Event Recap: 2017 Burton US Open
TOWN OF VAIL
May 2, 2017 - Page 54 of 156
Burton US Open Snowboarding Championships: February 27 — March 5, 2017
L :
Ian Warda
Office: 802.651.0486
Mobile: 720.937.5817
ianw@burton.com
Marc Murphy
Office: 802.651.0493
Mobile: 860.485.6715
marcm@burton. com
Whitney Heingartner
Office: 802.651.0493
Mobile: 802.779.1451
May 2, 2017 - Page 55 of 156
2
Table of Contents
Introduction
Brand Alignment
Goals/Objectives
Highlights
Event Strengths
Lessons Learned
RRC Survey/General USO Findings
USO Visitor/Attendance
Lodging
NPS
Revenue and ROI
Community
Broadcast/Webcast
Marketing and Promotion
Social Media
PR/Communications
Event Budget
Sustainability
Appendix A: RRC Survey, Burton Dash Analysis
Appendix B: RRC Survey, USO Intercept
Appendix C: Contractual Deliverables
Town of Vail 1 5/2/17
Page 4
Page 5
Page 10
Page 11
Page 12
Page 13
Page 14
Page 16
Page 24
Page 25
Page 29
Page 33
Page 37
Page 41
Page 45
Page 51
Page 59
Page 61
Page 65
Page 66
Page 68
TOWN 0
May 2, 2017 - Page 56 of 156
Introduction
2017 was the 35th installment of the longest running snowboard event
in the world. Our 5th year in Vail solidified a consistent positive impact
on the community, local businesses and Vail Mountain guests. With
the support of the Town of Vail and other strategic partners, we jointly
executed a week of premier, world-class and unforgettable memories
to attract key consumers year over year.
The 2017 US Open continued to raise the bar and built off the
momentum and key learnings of the first four years. We look forward
to continued success in Vail and at Vail Mountain for many years to
come.
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 57 of 156
4
Vail & Burton- Two PREMIUM Brands
TRAIL
MAP
"i9te, Ft,--wefitA
FOCUS ON PREMIU
DISTRIBUTION
LEAD WITH DIRECT
GROW SOFTGOODS
PROTECT THE
CULTURE, SPORT &
ENVIRONMENT
WE ARE the PREMIUM ALTERNATIVE MOUNTAIN LIFESTYLE BRAND
_ _41111112a,—
TOWN OF VA�
Town of Vail 1 5/2/17 5
May 2, 2017 - Page 58 of 156
Vail & Burton- Two PREMIUM Brands
PROTECT THE
CULTURE,
SPORT &
ENVIRONMENT
Bring the stance to life in
everything we do
Town of Vail 1 5/2/17
Maintain position as the best snowboard & alternative
mountain lifestyle company in the world.
Culture: Align the team through transparency, Sport: Support snowboarding & snowboarders
collaboration and extreme focus
Environment Leverage our commitment to
sustainability as a competitive advantage
through events, programs, clinics and advocacy
TOWN OF VA�
May 2, 2017 - Page 59 of 156
6
TOWN COUNCIL
ACTION PLAN
TOWN OF VAIL
Ala
OUR MISSION
Grow a vibrant, diverse economy and community
and preserve our surrounding natural environment,
providing our citizens and guests with exceptional
services and an abundance of premier recreational,
cultural and educational opportunities.
}
OUR VISION
..0 f
•
-1F7**C•7 -7571P171
rir
o
LP
To be the--
PREMIER 1
international
mountain resort
community
elevate th
EXPERIENCE
•
-47
y,
May 2, 2017 - Page 60 of 156
Standard of Excellence
The Burton US Open continues to be the
World's Greatest Snowboard Event,
attracting the world's most talented Riders
and global brands, and providing premium
fan engagement and VIP experiences.
Coming into an Olympic year, Burton will
amplify the opportunity to be the ultimate
season -ending celebration of the snow
sport lifestyle.
In 2018 and beyond, the Burton US Open
will continue to set the standard of a fun,
safe and profitable business model for all
stakeholders.
Town of Vail 1 5/2/17
TOWN OFVA�
May 2, 2017 - Page 61 of 156
8
Athletes POV
"I'm really looking forward to the Open because I love going to Vail and it's a really fun contest. It's
great to see all of the progression that happens there." – Chloe Kim
"It's means so much because it's one of my favorite contests and for sure one of the highlights of the
season. It's hard to believe with all of the girls riding so good that I could come out on top."- Anna
Gasser
"This means everything to me. I love this event - it was the start of my career and the first time I ever
made a final in a pro event. This is my third win in Vail and I'm so amped—so amped to be healthy
again snowboarding, and the fact that I'm doing well again is just the best feeling on Earth." – Mark
McMorris
"I've been riding at the Open since I was a little kid, and it's always a good time. Last year's Open was
one of the best for me - I broke my old record of 24 feet out of the halfpipe with a 26 -foot air on the
first hit. All of the riders step up their game at the Open, especially with the Olympics less than a year
out. I can't wait to see how the contest shapes up this time around." – Shaun White
Town of Vail 1 5/2/17
TOWN 0
i
May 2, 2017 - Page 62 of 156
2017 Goals and Objectives
• Continue to grow key areas of event:
• Junior Jam
• VIP program
• Fan and Family experiences
• Partner integration
• Local business inclusion
• Show once again that the Burton US Open belongs in Vail
• Attract and retain appropriate clientele for longer stays
Town of Vail 1 5/2/17
TOWN OFVA�
May 2, 2017 - Page 63 of 156
10
Highlights
• Lodging occupancy up every day compared to
2016, with Wed up a full 6%. Peak USO days are
the highest of the month, with Saturday as the
highest at 96%. ADR was $634, up 11%.
• Most progressive Slopestyle Competition that
has ever taken place for both Women and Men
• Programmed 13 different musical acts across 4
nights
• Junior Jam continued to grow with a larger
international field and live broadcast
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 64 of 156
11
Event Strengths
• Fan engagement in Partner village
• Pre -promotion and Marketing of the event
• Partners at Retail (Red Bull, Pacifico,
Stoli, Clif Bar)
• Launching the USO App
• Enhanced digital marketing strategy
• Upgraded digital and linear programming
(Live broadcast of Junior Jam)
• VIP experience including shuttles & new
Burton Pop Up Shop
Town of Vail 1 5/2/17
TOWN OFVAIL
May 2, 2017 - Page 65 of 156
12
Lessons Learned
• Continues to be a great opportunity to attract out
of state and foreign visitors
• Early week programming increases the longevity of
lodging stays across the week
• Pre -event communication between USO Partners
and local businesses drives collaboration
• Data collection from venue provides key insights to
making informed strategic decisions
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 66 of 156
13
RRC Survey Results & General USO Findings
USO Intercept Survey Burton Dash Analysis
(Commissioned by Burton, Appx A) (Commissioned by TOV, Appx B)
2017 Sunon U5 Open 110:301 Research
Fatal 311 70044 d 64190 Survey Rea4q
301101, 1,4401 P, ,i ,. 111enl
Plum on r.S.0019 fire tea 6a%
Burton shore NIS bip7
No -3793
Oe Tou Owl 44,111144 'rot
ankle by 9011029
Na
...purchase Bulk.
(801.4'4739
- 26%
095561 at all 5%
25%4Unlikely ■ 796
50%4Mey04 _15%
75%-Prbb4bly
100%-Qo11nitery
29%
44%
75%
0% 20% 40% 600.5 0-%
Percent 1480544rde•3s
ROW 303009 are you 40 Mlend Elates US Open 04111, in 010 r030101
1,00%
1' %
34%
51%
095 -Hot 01 MI 25%.0 M1111087 20%4M409 T5%-Piobebly 120%.De rliteL
Likelihood of 6 020010r4 90710' Ifs Open lea 404114141. F0m87 0t 10001
NM 6E%
b i 011016 RYjIe16p0 105031
F � 9.1 1.. 1.0.2a
0% ▪ 1% D% 0% 0% 0% 2% 4% 5% 0%
MA= If 1 2 • 2414.111121 1 1 e rr
411111.11 1
Pia 81081014( 50074 Ill 45/
103%
Sox 74%
- 6(5,'
4D%
20%
18%
JSYa72615
69
8%
Proin64414% Paa944a (% (WAWA, I%
reepdnding 9 5 104 responding 7 & 04 responding 0-61
fir%
HP5 (% Promotm
451043 %
Derr40mre)
ZEIE
2017 punas U6 O.o
F818104Sl0 1 wk.
01.1301 Iyp.:
1j 40%
6¢ m% 10% 14% 11%
0%
Owercht risks,1444oml residers 1[1.400 sticker Fekim 011,rivers
1Wn41n11 or re YOWL.. al0.01 AM ca.1.a10Y hcml10404
on Meeh own s.14...In.lnr In n
m Nish hemi •k1,, Edwr4.. M 104.1 writ
aa0.
st.tercwlntry 00 Orkin
O 01,114.
47%
...1,e. 639. 541,
B0 48%
AO%
18%
n 2 20%
.1, 0%
%Aral Pxty
rises/ Parry
Tnnl Parry 02. Membr.. Aped
15.34
D D% - 29%
1■11% - 26%
2 - 42% - 23%
71 IE 12% IIII8%
4_17% 13%
514% .1d%
6■T% Ed%
712%C!1,150. 0.4jI0% [o....e' 1.11
0 o. more I5% I0%
0% 20% 40% 1-0% 20% 30%
Percent or Porcine 0l
Res60ndent. Re.pon44nls
Age and income
u.d.r1e I2%
1e •2+ li 14%
25-34 32%
35 4241
25%
45 .54 - 14%
55.64 t0%
0 05 •14 1216 01064.1 Nolan .1
75 01 01001 41% 61.8 i 05.0
U n4er 530-000 10%
0 530 • 949,999 - 14%
p0 550 .374899 19%
4 0 573.999,990 11%
6k 5100.5149,999 -21%
5150 .5193,084 I=0%
5200 .5499,994 - 14%
5500,000 or mon. 4%
011 10% 2614 30% 40%
Pomo-Sof Ro.pOndonts
Arp.ntllu , 3%
F3onda 13%
11111015 13,1
Caleo.nI. 12%
Michigan 112y.
N.w H44p41,14. 12%
Now York 1271
P.nnayl9.9la 12%
00u1.1.n5 11%
61.10011 11%
Nmth Caro11,,. I1%
United kingdom 11%
Utah 11%
Wisconsin I1%
AL.lr.III I1%
O 401414 11%
6a5fa41i9d5 11%
090 I1%
10015 I1x
W yoming lira
11 1
5914
mc,NY Y1
�.��- lax
=""%t
0141.40_41 1I5
011 30% m1, iia
•
0% 100. 20% 3095 44% 9095 50%
TOWN OF VAIL
Town of Vail 1 5/2/17
May 2, 2017 - Page 67 of 156
14
Business Impact —Lodging
"The Burton USO continues to be one of our favorite events every year. The event
constantly brings an energetic and enthusiastic crowd to Vail and we are proud to be
a partner of the event, as it has always been a pleasure to work with the Burton
team and their sponsors. The USO brings a great and consistent boost in business to
our hotel and restaurant outlets, as well as to the town as a whole. We sincerely
hope this event will come to Vail for many more years to come!" Patricia
McNamara, Director of Sales & Marketing, Sonnenalp
Town of Vail 1 5/2/17
TOWN OF VA�
May 2, 2017 - Page 68 of 156
15
Attendance
Attendance Est
204,
0
Spectators vs.
Impressions
2017 (2/27-3/5
Attendance at the 2017 USO was strong with
over 22,200 unique attendees across the 4
main days of the event.
Unique Comp
Spectator Venue
22,200
2016 (2/29-3/6) 21,500
Town of Vail 1 5/2/17
13,750
14,600
Sponsor
Villages
26,900
21,060
Solaris -
Concerts/B
roomball
21,200
22,300
Riglet
293
250
62,143
58,210
TOWN OFVA�
May 2, 2017 - Page 69 of 156
16
Visitor Type
V sitor Type:
40%
20%
Percent of
Respondents
47
10%
14
WIT
Overnight visitor, Seasonal resident Full-time resldant
spending 1 or of Vail Valley of Town of Vail
more nights away
frorn home
11%
Full-time
down gra I Rehr
resident In
Agony Edwards,
Eagle
18%
Day visitor - left
horns today &
returning home
today
TOWN OF VA�
Town of Vail 1 5/2/17
May 2, 2017 - Page 70 of 156
17
Visitor Profile: Demographic
Age and Income
Under 15 12%
18-24 14%
25 - 34 32%
35 - 44 25%
45-54 14%
55-64 -10%
65 - 74 12% I Average Median
75 or older 1% 37.8 36.0
Under $30,004 1O%
$30 - $49,999 - 14%
550 - $74,999 - 18%
$75 - $99,999 11%
$100-$149,999 21%
5154-$199,$99 8%
$200 - $499,999 14%
$500,000 or more • 4%
4% 14% 20% 30% 40%
Percent of Respondents
V21.
r..
Cri0
w
4
ai
g
zv
z
s
Gender
60% 54%
En 3O
O
- 40%
w
6- fes.
0 a 20%
Oda
• Respondents had an average age of 37.8 and a median age of 36.0. This skews older than the 2016
sample (average age of 33.3 and median age of 28.5).
• For 2018, the USO will focus premium event programming to attract a diverse base of adult, outdoor
lifestyle clientele
• This year's sample was more affluent than in 2015 or 2016
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 71 of 156
18
Visitor Profile: Travel Party
Travel Party
Travel Party Size
p 0%
1.11%
2
3 El 12%
4 17%
514%
6 1
7 12%
8 or more , 5°
42%
Average 3.4
Travel Party
Members Ager/
18-34
29%
26%
23%
Average
1.7
O% 20% 40% 1O% 20% 30%
Percent of Percent of
Respondents Respondents
• This year, parties of two were more
prominent than in 2016 (31 percent) or
2015 (30 percent) which cuts down on
traffic, easing environmental impact and
safety concerns
Town of Vail 1 5/2/17
TOWN OFD
May 2, 2017 - Page 72 of 156
19
Visitor Profile: Activity
Did you skilride on Vail Mountain today?
Did you or will
you downhill
ski or
snowboard on
Vail &fountain
today?
Yes,
snowboard
Yes, ski - 21%
Na
(f will ski/ Yes
board) Do you
own an Epic
Pass?
No
41%
41%
32%
0% 20% 40% 60% 80%
Percent of Respondents
Town of Vail 1 5/2/17
Prior to this year, how many years had you previously attended the Burton US Open in Vail?
46%
Percent of Respondents
40%
20%
24%
Never, this Is my first year One year
15% 15°
Two years Three years
TOWN OF VA�
May 2, 2017 - Page 73 of 156
20
Visitor Profile: Frequency
How likely are you to attend Burton US Open again In the future?
{
• F00%
w
C
0
0_
ron
aC
50%
�% 4%
15
11%
34%
51%
O%=Nat at all 25 6=UnlIkely 50%=!Maybe 75%=Probably 10O%Definite!.,
Last Visit to Vail Mountain
47%
40%
Percent of Respondents
20% 16%
0%
This Is my first time
19%
6%
12%
• The share of respondents
reporting that they will
likely return increased 4%
from 2016 and is
significantly up from
2015, indicating positive
growth and popularity
Earller this winter Last wlnter (2015/16) The winter before last More than 3 winter ago
{2016117) (2014/15)
TOWN OFVA�
Town of Vail 1 5/2/17 21
May 2, 2017 - Page 74 of 156
Importance of Event to Visit Vail
Role of Event in Decision to Visit
Percent of Respondents
80%
70%
60%
50%
40%
30%
Average
6.5
20%
41%
20% 17%
10%1
0%Q o - - - _ In _
0=Non., 1 2 3 4 6=Half 6 7 8 9 10=My
of my only
reason reason
for for
coming coming
to Vali to Vail
• The percentage of attendees influenced by the event in their
decision to visit has increased consistently
Town of Vail 1 5/2/17
Yl%rewinding 6=10)
0
40%
0
in 4 I,-
4- r r
G 4 d
N Pi CV
TOWN OF
May 2, 2017 - Page 75 of 156
22
Overnight Visitor Profile
Crvernight Visitor Profile
Are you
stayfg,
In paid lodging
Vacation homaltimeshare
With friondsliamFFy
Other
How many pooplo
are staying in your
acccmoda Boris
Nights irr the
arca this trip
Where aro your
tadgtrig
a ccomrrlo da dons
tacat d?
Naghtly nate f+f Paid,
Average: 539a
Mediae: S300
- 11%
13%
Myse It On ly N' %
2
3 . 10%
4 18%
! it
6or1111:1r8 21%
1 =10%
2
3-5
6-d
1� 12%
15or1111:1ea 11%
• Overnight visitor
31{%
23%
28
255
Vail
Beaver Creek N G 6
Avon • B%
Edwards 1 2%
EaglelGypsum 1 2%
Su rnml[ County - 1,1%
Other I 2%
Town of Vail 1 5/2/17
TOWN OF VA�
May 2, 2017 - Page 76 of 156
23
Business Impact —Lodging
• ADR was $634, up 11% from $571 in 2016
• Lodging occupancy up every day compared to 2016, with Wed up a full
6%. Peak USO days are the highest of the month, with Saturday as the
highest at 96%.
• Under the Burton room block, 289 rooms/suites/condos were reserved,
488 people, 1774 nights, $909,000.80 dollars
Lodging Event Week High Event Week Low March Room
Tallies ADR Nights
2017 Mar 3 (Fri) 93.4% Feb 28 (Tues) $634 1774
78.2%
2016 Mar 5 (sat) 96% Feb 26 (Mon) 80% $571 1741
2015 Mar 7 (sat) 98% Mar 3 (Tue) 78% $541 2018
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 77 of 156
24
NPS (Net Promoter Score)- Athletes
"This is the oldest and most prestigious event in snowboarding." — Max Parrot
"The Course is awesome. It's always progressive and changing, massive jumps, creative
rail features, cool side hits. You can switch it up and be progressive, which makes for a
perfect slopestyle event." —Jamie Anderson
"There's so many legends that have won the event. It's got so much history, and its one
that all snowboarders love coming to" — Scotty James
"People get creative at the open. It's always been that way, and its probably going to
always be that way. It's a good thing." — I -Pod
"I Grew up going to the Burton US Open from when I was a kid, long before I ever
competed in it. You know they build a great venue, and it makes for a great event." —
Kelly Clark
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 78 of 156
25
NPS (Net Promoter Score)/Likelihood to Recommend
Likelihood of Recommend Burton US Open to a Friend or Family Member
80%
°60%
p a 40%
if 8 20%cC
�y �y�
0% 1% 0% 0% 0% 0% 2 fo
0=blot at 1 2 3 4 Neutral
all likely
I Average
0.1
Median
10.0
Net Promoter Score (NPS)
100%
SO% 74%
e
'61 o
l 40%
co Er,
20%
0%
Average
8.9
Promoter (% Passive (%
responding 9 & 10) responding 7 & 8)
Town of Vail 1 5/2/17
8%
4% 5%
12%
V /0
68°
6 7 8 9 10=
Extremely
Likely
66%
Detractor (% NPS {% Promoters
responding 0-6) Minus %
Detractors)
oY
w7 ca r --
o � o
TOWN OF VAIL
May 2, 2017 - Page 79 of 156
26
USO Good Fit for Vail
To what extent do you think the US Open is a good fit for VaiE?
100%
Percent of Respondents
Town of Vail 1 5/2/17
p90%
BO f6
70%
60%
,57 f0%
40%
30%
20%
Average
8.9
0%
1%
0°
ra rs
396 4%
1%
5%
r-
63 f0
TOWN OF VAIL
May 2, 2017 - Page 80 of 156
27
Business Impact
"I love when those guys [Burton] are in town. We have a blast and our place looks amazing" - Hutch,
Pazzos Pizza Owner
"The energy and excitement the Burton US Open brings to Vail makes it a special time of year to be on
Vail Mountain. Our guests and staff love having all of the workers, athletes, officials, tv and media team
on site for the week." - Bree D., Manor Vail Catering and Conference Services Manager
"My client's grandkids were so excited to be here while the Open was in town. We barely got on the
mountain. {Don't tell him I said that!]. All they wanted to do is check out the competition at Golden
Peak. It is amazing that you can get so close to the action. It really was cool for these kids to see" -
Damien G., Vail Ski and Snowboard School
"We look forward to hosting the Burton US Open every year and can't wait for 2018." - Andrew C., Vail
Realty
"Burton? It's now a part of March in Vail. I love it." - Lindsay R, Vail T -Shirt Co
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 81 of 156
28
Remarkable ROI
Return on Investment: Funding vs. Impact
2017 Event funding
Direct economic impact
to TOV
Economic impact
payback ratio
Direct Economic Impact to TOV per Attendee -Day
w
5200
$104
SC
$404,000,IX
$3.929,7€4.53
59,13
• The daily economic impact per attendee was
$177
• The direct economic impact to Vail by attendees
was $3,929,764.53
• ROI to Vail (based on attendees): $9.73
dia AM 716)I Allni
Total economic RestaurantslBarsl Lodging Shopping Recreation Other items,
Impact per attendee Prepared Food excluding lodging
day Vendors
TOWN OF VA�
Town of Vail 1 5/2/17 29
May 2, 2017 - Page 82 of 156
RRC Conclusion
"There were encouraging upward trends
relative to the role of the event in respondents'
decision to visit Vail, likelihood to attend the
Burton US Open in the future, likelihood to
purchase Burton products, and net promoter
score."
Town of Vail 1 5/2/17
TOWN 0
May 2, 2017 - Page 83 of 156
ROI: Tax Revenue
The USO is a strong contributing factor in the growth realized across local tax
revenues since year one.
Local Sales
Ta
2017
TBD
TBD
2016 $3,736,875 $4,211,131
2015
$3,586,776
$4,057,344
2014 $3,477,419 $3,778,625
2013
Town of Vail 1 5/2/17
$3,209,239
$3,690,232
TOWN OFVA�
May 2, 2017 - Page 84 of 156
31
ROI: Parking Revenue
Vail Village
Cars
Vail Village
$
Lionshead
Cars
Lionshead
$
Total
Revenue
2017 Feb
27—Mars
2016 Feb 29
— Mar 6
2013 Mar 3-
10
(same calendar
week)
2013 Mar 1-
3 (event
week)
17,187
16,897
8,599
6,913
6,803
7,692
$135,598
10,205
$90,425
$97,671.00
9,797
$68, 871.00
$66,014.30 $59,486.00
5,449
4,893
$55,723.80 $49,170.00
$58,925.00
4,596
$43,222.00
$70,243.00
4,863
$51,445.00
$226,023 $166,542.00 $121,738.10 $108,656.00 $102,147.00 $121,668.00
Town of Vail 1 5/2/17
TOWN OFV�
May 2, 2017 - Page 85 of 156
32
Community Contribution
Burton takes great pride in creating programs that
aim at making all segments of the Vail community
feel welcome and vested in the USO.
• USO Concert Stage: Burton programmed 13
music acts across 4 nights, achieving massive
success throughout the week
• Broomball: Two days of high energy and
competitive broomball engaged the local
community and USO guests creating a unique
atmosphere within the overall event
Town of Vail 1 5/2/17
TOWN OF_
May 2, 2017 - Page 86 of 156
33
Community Contribution
• After Party: The Dobson Ice Arena provided the perfect
atmosphere for the closing celebration for this year's
event
• USO Apres All Day Hubs: 4 high profile establishments
offered and fun and entertaining atmosphere for guests
to step away from the venue for food, drink and friends.
Each location featured special US Open activities
• Larkspur (Golden Peak), Garfinkles (Lionshead),
Pazzos (Vail Village), Red Lion (Vail Village), Fitz
Restaurant at Manor Vail (Golden Peak)
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 87 of 156
34
Community Contribution - School Outreach
School Outreach Programs: Partnering with the
Children's Garden of Learning and Red Sandstone
Elementary, local youth were offered the experience
of a lifetime
• Children's Garden of Learning: 30
preschoolers (age 3-5) took part in Burton's
Riglet Learn -to -Ride program at Golden Peak
• Red Sandstone Elementary:
200 first to fifth grade students experienced
the action from the front row in VIP Viewing.
Students were cheering, high-fiving top
riders, getting autographs and taking selfies
Town of Vail 1 5/2/17
BURTON
LJ - S • OPFN
SNOWBOARDING CH AM? H►P5
-ar-rte .,...
TOWN OF VAIL
May 2, 2017 - Page 88 of 156
35
CHILL Fundraiser
• For the first year, the CHILL Fundraiser was hosted at the NEW Bo Bridges Gallery. It was
a packed house and a wonderful way to tie the Vail and snowboard community in with
deserving youth
• Burton Raised a total of $24,000 for CHILL through activities in Vail
Town of Vail 1 5/2/17
TOWN OFVA�
May 2, 2017 - Page 89 of 156
36
Webcast
BURTON EVENTS U•S•OPEN
ENTERTAINMENT INFO USD LATEST EVENT SCHEDULE BROADCAST SCHEDULE LIVE WEBCAST
Town of Vail 1 5/2/17
TOWN OFIIAIL
May 2, 2017 - Page 90 of 156
37
Webcast
• Burton Produced 4 days of live webcasts distributed across Burton and Red Bull channels globally
• Total viewership via the Red Bull Media Network (Facebook live and Youtube) exceeded 2.2 Million
views
• The Average viewing time on RBTV increased to from 19 to 22 minutes, indicating higher viewer
engagement
• Men's Slopestyle was the most -watched event on RBTV, accounting for 40% of total views, while
Women's Slopestyle was the second -most watched event, compared to Men's Halfpipe in 2016.
ive+
Webcast
1
•
ays
ve. ay
Duration
o a - ours
Consumed
2017
TBD
TBD
TBD
2016 401,149 19.60 131,073
2015 201,030 24.85 83,253
Town of Vail 1 5/2/17
_ TOWN OF VAIL
May 2, 2017 - Page 91 of 156
38
Domestic TV
• Burton once again partnered with Fox as its domestic television partner positioning 4 live
shows across the FS2, and FSN networks. Additionally, the USO programming was aired locally
in the Vail valley live on TV8 and statewide on Comcast and Century Link.
• The USO programming featured Vail/Town of Vail in all of the programs. TOV received 4
commercials and 2 billboards that ran in USO programming (and the re -airs)
• Additionally, Vail Mountain received 4 spots and 2 billboards
Domestic TV
Total Programs
2017 (FS2, FSN)
2016 (FS2, FS1, FSN)
2015 (FS2,FS1, FSN)
2014 (FS2 + FSN)
Town of Vail 1 5/2/17
Total
Viewers
4 original + reairs 539,000*
4 original + reairs
7 original + reairs
303,000
2,027,000
7 original + reairs 957,000
TOWN OF 11A1t
*Numbers collated accurate as of 3/26/17. Broadcast coverage will continue to grow with additional re -airs
May 2, 2017 - Page 92 of 156
39
Global TV
• Burton continued to partner with IMG, producing 4 live shows and 2 highlight shows covering
the Men's and Women's Slopestyle and Halfpipe finals
• Burton continued to distribute the US Open around the world via IMG Media:
Live and Highlight Shows:
Potential Household Reach - 433 Million
Total Hours Consumed — 2,632 hours
Broadcasters — 20
Territories - 50+
• Key Wins:
• Total Hours Consumed globally is up significantly from 2016 and will continue to rise with
re -airs and new broadcasters coming on board
• Securing Sky Sports (UK) to air live and highlight programming was a key win with a
broadcaster who has been very cautious about airing action sports content which reflects
well on the caliber of the event and coverage
• ProSieben in GER, AUS, and SUI are also very selective with any live programming
secured them as a broadcaster this year in key EU markets
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 93 of 156
40
Marketing and Promotion
• In 2017, Burton made significant marketing efforts to reach out to a local, regional,
national and international audience via owner, earned and paid channels.
nEt- IVO HIM'S GEO:.i r}sr i>'ou:E, SIEtnv5Orc5NOw
cL - BURTON J
S @ PEN -�
LIVE MUSIC LINEu»
"LI- MARCH 1-4
—74
co
41h 411iblpm..414/0-4,11Pa.4441.4111119"
mfpri
D_R.A.M.
""sof 1YY11wGLEE
i W1
L I 2 2 0
XAvI22
FOUR
GOLOR ZACIZ
OYSTER
l] CRE8
`: P
Nurto.v>o_FLom
KEYS
N KRATES
REyO,Rj
COMPANY
omflR
AIR CREDITS
IUDs
D3 NARA
allu.rwnusoP.rs
Town of Vail 1 5/2/17
T WORLD'S�=GREATEST
SNV YY BOARD EVEN'.
FEBRUARY 27
TI.qr]I Ir'H
MARCH 4
BURTON
U • s OPEN
SNOWBOARDING CHAMPIONSHIPS
JUNIOR JAM HAJFPIPE
SLOPESTYLE i NALFPIPE SEMIFINALS
SLOPE STYLE FINALS
PEWS
NA:EPIPE FINALS
PEAK
FIRE CONCERTS
CLOSING PART"
CONCERT STAGE
• . ICE ARENA
COLORADO
WATCH IJYE
RAmnllLNE cun•
DOWNLOAD THE BURTON fr 'OPffi MP
EMI 1=11
BurtonUSOpen.cam #BurtonUSOpen
TOWN OF VAIL
May 2, 2017 - Page 94 of 156
41
Print Advertising
Print Advertising
2017 Total Impressions
Snowboarder
Transworld
Vail Daily
Vail Weekly
Westword
Colorado Daily
TOTAL
Town of Vail 1 5/2/17
1,400,000
1,000,000
345,000
241,500
360,000
65,440
3,411,940
TOWN OFVA�
May 2, 2017 - Page 95 of 156
42
Digital Advertising
Digital Marketing
2017 Total Impressions
Town of Vail 1 5/2/17
Vail Digital Preroll
Vail Display
Vail Paid Social
Burton Paid - VIP Campaign
Burton paid - Announcement
Snap Chat Filter - Concerts
Snap Chat Filter - General
Pandora
Snowboarder
Westword Online E- Newsletter
Open Snow Online
TOTAL
278,332
419,852
330,390
511,062
664,213
4,049
1,384
353,132
374,221
79,262
213,404
3,229,301
TOWN OF VAIL
May 2, 2017 - Page 96 of 156
43
Out of Home / Grassroots Advertising
Out of Home Adv. 2017 Total Impressions
Tiga Busrides 1,300,000
Digital OOH (includes Colorado Cony
Center and DCPA) 1,128,400
TOTAL 2,428,400
Grassroots
Event Collateral
Rack Cards 18,500
Posters 8,150
Concert Posters 250
Local Radio Promotions 450,000
TOTAL 476,600
TOWN OFVq11).
Town of Vail 1 5/2/17 44
May 2, 2017 - Page 97 of 156
Social Media - Impressions & Overview
Date Range: 1/1/17 - 3/29/17
ial Media Impressions Total Reach
Potential
Impressions
Minutes Watched
Burton Facebook
4,547,902
7,040,365
-
Burton Twitter
0
2,548,536
-
Burton Instagram
10,485,360
13,895,027
-
Burton YouTube
345,617
345,617
2,052,716
Total:
15,378,879
23,829,545
2,052,716
Social Media Overview JIM
Facebook Posts
63
Tweets
148
#BurtonUSOpen & Related
N/A
Instagram Posts
47
YouTube Videos
31
Countries
73
Total Posts
289
Town of Vail 1 5/2/17
TOWN OF
May 2, 2017 - Page 98 of 156
45
iocial Engagement
Social Media - Engagement
Likes /
Favorites
Shares /
Comments / Replies Retweets
Clicks Video Views
Facebook
24,052
482
1,024
140,651
509,763
Instagram
494,017
1,245
679,949
Twitter
10,975
76
3,735
74,512
YouTube
2,138
136
1,299
345,617
345,617
Total:
531,182
1,939
6,058
560,780
1,535,329
Total Social Engagement
2017: 2,635,288
USO 16 Total Social
Engagement: 3,235,179
Town of Vail 1 5/2/17
TOWN OF
May 2, 2017 - Page 99 of 156
46
Social Media Clips: lnstagram & Facebook
®burtnnsnowboards
Vail, Colorado Following
27,226 likes 6w
burtonsnowboards The women's and
men's halfpipe semi-finals are starting
now at the 4BurtonUSOpen. Catch the
women's competition at 10am NT and
the men's at 12:30pm MT. Watch live by
clicking the link in our hia, or visit
BurtonUSOpen.com. P: @gabe_Iheureux
Iced more comments
pipepastene r `.
sabririgoni
wickedcoastalofficial Perfect photo !
jschfer34 Nice Board
nataliecalifornia Sick!!!
blvdroadtrip This is awesome
Iarinda_mind Awesome shot
kittykatxoxo I want to be her
vikiiprikhodko @lexispence9
C) Add a comment...
Top lnstagram Post By Impressions (and Engagement)
• Lifetime Post Total Impressions: 382,538
• Lifetime Post Total Reach: 293,151
• Likes: 27,222
• Comments: 32
Town of Vail 1 5/2/17
SHAUN WHITE
U�VIiLGSIP, LS
II Burton Snowboards
March 4 - N
Under blue skies and perfect conditions, defending champ Shaun White put together a legendary
second run at today's Burton US Open Halfpipe finals, upping the ante with massive airs and a Cab
Double Cork 1440 for good measure. His win today makes him a 7 -time Burton US Open Halfpipe
champion. Aussie Scatty James also put together a solid run far second, and Chase Josey kept it highly
technical for third. Watch the rest of the highlights from today's competition.
02K Views
it Like * Comment /b Share
OOV 732
141 shares
Top Comments'
14 Comments
Top Facebook Post by Impressions (and also reach):
• Post Total Reach: 268,048
• Post Total Impressions: 436,490
• Lifetime Organic Video Views: 41,551
• Comments: 36
• Likes: 1,696
• Shares: 147
TOWN OF VAIL
May 2, 2017 - Page 100 of 156
47
Social Media: Twitter
®Burton Snowboards G
Bburtonsnowboard
Shaun White comes out swinging and moves
into the first position. #BurtonUSOpen
2017 Burton US Open Men's Haltpipe Semi -Finals: Shaun White - Run 1
Click 'Watch now' to watch the Burton US Open!
REIWEE:2
228
LEM
804 111:61.1'S
3:43 PM -2 Mar 2017
ti
Top Tweet By Impressions:
• Impressions: 85,369
• Engagement: 4,226
• Retweets: 227
• Replies: 19
• Likes/Favorites: 603
• Media Views: 16,110
Town of Vail 1 5/2/17
Burton Snowboords
Bburtonsnowboare
Shaun White making it look effortless,
#BurtonUSOpen
2017 Burton t!S Open Men's /tailpipe Finals: Shaun Mute - Run 2
Cllck'Watch now at renbulLty' or fire up 000 Bull TV on your Apple TV, Knox, Google
Cast, Amazon Fre N, Roku. or Samsung Smart N.
RETNEETS
253
LINES
543 !FI■■01!CPai
5:23 PM - 4 Mar 2017
h 2
Top Tweet By Engagements:
• Impressions: 60,396
• Engagement: 4,596
• Retweets: 255
• Replies: 2
• Likes/Favorites: 542
• Media Views: 14,592
TOWN OF VAIL
May 2, 2017 - Page 101 of 156
48
Social Media - Specific to Vail
• Vail Specific Impressions and Social Media Overview:
Date Range: 1/1/17 - 3/29/17
Social Media Impressions
Total Reach
Potential Impressions
Minutes Watched
Burton Facebook
995,166
1,560,634
-
Burton Twitter
0
158,758
-
Burton Instagram
2,551,640
3,382,082
-
Burton YouTube
345,617
345,617
2,052,716
Total:
3,892,423
5,447,091
2,052,716
Social Media Overview
Facebook Posts
16
Tweets
10
Instagram Posts
12
YouTube Videos
31
Countries
73
Total Posts
69
Town of Vail 1 5/2/17
TOWN OFVA�
May 2, 2017 - Page 102 of 156
49
Social Media -Specific to Vail
• Burton implemented a social media plan specific to Vail across
Facebook, Twitter, YouTube, and Instagram
Social Engagement
Likes /
Favorites
Shares /
Comments / Replies Retweets
Clicks Video Views
Facebook
4,999
83
215
21,871
110,940
Instagram
105,627
427
220,342
Twitter
295
2
83
2,177
YouTube
2,138
136
1,299
345,617
345,617
Total:
113,059
648
1,597
369,665
676,899
Total Vail Social Engagement 2017:
1,161,868
Vail USO 16 Total Social Engagement: 925,357
• Total Social Engagement, specific to Vail: 1,161,868
• Posts included the concerts, Broomball, things to do, Riglet, ev
information, competition updates and results
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 103 of 156
50
PR/Communications
"Just wanted to thank you for the amazing job you're doing.
Everything has been so on point. So easy to find and coordinate. I'm blown away." — Jesse Fox,
King Snow Magazine
"You truly are the best, seriously. I had the most amazing time in Vail. You make all the hard work
I know goes into making everything happen seem totally effortless!! All I do is talk about the trip
and Burton since I'm home. Thought all the different events were super cool. I really am such a
Burton fan, and working with you guys and everything is such a pleasure!" — Dani Stahl, NYLON
Magazine
"Can't thank you enough for all your support and hard work you put in for us through the project.
It's been unbelievable to have this kind of access to a story, Jake and Donna truly inspired both
Pat & I and we're really looking at this project as something close to our hearts." —John Roderick
& Pat Parnell from Outside TV
"The content has been great and we really appreciate the access!" -
Holly Gauntt, VP of News at KDVR (FOX, Denver)
Town of Vail 1 5/2/17
TOWN 0
May 2, 2017 - Page 104 of 156
PR/Communications - Highlights
• Between January 2017 and April 2017, Burton PR distributed 11 press releases to 400+ media
outlets globally.
• In total, 120 media contacts representing 75 press outlets came out to cover the legendary
event. Top outlets included Allure, NBC Sports, Associated Press, The New York Times,
NYLON, Refinery29.com, ESPN, GQ France, Sport & Style, Men's Health, Outside TV,
Snowboarder, and Transworld Snowboarding.
• Burton PR provided event support in Vail, including managing and staffing the US Open press
room onsite, creating daily press releases, wrangling riders for podiums, awards,
webcast/broadcast and media interviews, conducting daily media outreach around top riders
and coordinating 70+ interviews with riders, executives and partners onsite.
• Specifically, during the event week, 490+ stories ran across US endemic, national and regional
outlets. Top national coverage included People.com, NBC Sports, Associated Press,
Refinery29.com, ESPN.com, TheDenverPost.com, NYPost.com, USAToday.com, Playboy.com,
Mademan.com, and Uproxx.com. Top snowboard endemic coverage included Transworld
Snowboarding, GrindTV.com, Transworld Business, Snowboard and Snowboarder.
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 105 of 156
52
PR/Communications - Highlights
• Burton PR worked with Colorado and local Vail press to promote the event, and secured 200+ stories
with FOX Denver, 9News.com, TV -8 Vail, Vail Daily, Summit Daily News, Vail.net, and
TheDenverPost.com.
• Burton PR coordinated 5+ interviews for Vail Daily and TV8 Vail that resulted in multiple
entertainment preview stories, daily event features and LIVE coverage during the US Open. Burton PR
also coordinated 8+ on -camera interviews for TV -8 Vail, many of which were broadcasted LIVE.
• In Vail, Burton PR conducted four press conferences with 50+ press in attendance at each briefing.
Burton PR also hosted press during the welcome party at Bol, Vail's First Tracks, Chill's event at Bo
Bridges Art Gallery, and the VIP Burton Girls Ride Day and Apres events.
• Burton PR coordinated and staffed 65+ interviews with Jake and Donna Carpenter, Greg Dacyshyn
and riders Shaun White, Mark McMorris, Anna Gasser, Kelly Clark, Danny Davis, Chloe Kim, Red
Gerard, Spencer O'Brien, Elena Hight, Scotty James, Marcus Kleveland and Hailey Langland leading up
to and during the US Open. Top resulting coverage includes and will include Refinery29.com, NYLON
magazine's social channels, Allure, The New York Times, Outside TV, Sport & Style, GQ France,
Icon/Panorama, Vail Daily, FOX Denver, and TV8 Vail.
• The above PR efforts resulted in 826 US Open stories.
Town of Vail 1 5/2/17
TOWN OF VAIL
May 2, 2017 - Page 106 of 156
53
PR/Communications - Impressions Overview
• Impressions Overview:
• 1,271,680,039 Total US Open Impressions
• Print: 2,808,386 Impressions
• Broadcast: 37,246,117 Impressions
• Online: 1,231,625,536 Impressions
• Value of Media Publications Overview in US Dollars:
• $17,161,262.15 Total Ad Rate
• Print Ad Rate: $71,763.18
• Broadcast Ad Rate: $1,544,241
• Online Ad Rate: $15,545,257.97
Town of Vail 1 5/2/17
TOWN OFVA�
May 2, 2017 - Page 107 of 156
54
PR/Communications - Clips
Ali Kenney,
senior direc-
tor of global
supply chat n and
sustainability
at Burton, left,
discusses sus-
tainability goals
for the Burton
U.S. Open
Snowboanding
Championships
with Vali Today's
Tricia Swenson.
OENSCHLEIDER
SPECIALT6IHE DAILY
Burton aims for zero carbon
if you %win to change the wend,
then start at hum[. Burtun has dune
eracdy this. The company looked at
,Plat types ofehangee it cmeld make.
with n its organiratiolr to help pro-
mote austsinabilily.
At its global headquarters in Bur-
1ingtnn,Vermont, Burton prides
itself en haling 100 percent olds
energy cone from renewable sourc-
e s. The goal is to cat energy 11gs.114
5 peruenl per year by tiring L1riugs
such as full -energy audits. Burton's
award -wincing commuting popguns
cerinvises its employuur to com-
mute creatively noel the oontparly even
offers preferred parking Eorlsikea and
those who carpool
ELECTRICITY TO TRASH
At this year's Burton lits, -Open
S nnwhnarding Championships, Sur -
tun teamed lip with Vail Mountain to
TriciaSwensan
event — cPl the way from snowmaking
through concert electricity:
"44e worked with our operation
teanu to understand (snowlcat hours,
snowmaking, electrical use fur the
halfpipu and sluprhdc v u nes anti
get punt -event reports fails. the waste
hauler," said Brun Aniline emirmi-
mcnLil sustainubility anti wmpliarlcc
manager for Vail Mountain.
"Once we have the figures, Burton
works to estimate the greenhouse
CHECK OUT THE VIDEO
Vail Today with lrici:r Swernon
features all or the fin events, venues,
food and off -hill acti'mies around the
Vail Valley,
carbon -red nctian yrnj rts`
They're also eimiog for sero waste
going to the landfill.
"All the signage seen along the half -
pipe and on the big inhere promoting
the own( is rrnudrd:said Ali
��Ken-
ney, senior dirrefnrof global supply
chain and sustainability at Eultmr. A
uumpu ly called iieulogic resigns out
u£ Boulder turns these Lumen inlxi
laptop eases, tablet rases and reusable
hags which are owed for giveawxys-
I10Ople. want tr.. Support a brutd
thathas strong taluee' l ennny said.
'if you are a snmwhnarder or alder
en,ioying the outdoors, then you really
Burton US Open returns to Vail Mountain
Pfacbce!kilns today,
Jun nr Io n cYU45ddy
4 NMI".
.v, he Mere. OA Orr din
I-.ra rlwrw.a„lel-,ems
r.r...l',....� r,.l:,l..r.l rl.r
ireencrenenp wimrd re.f
I•..101 [e[uma 4epr.lpr!rr.
oa.r i.ve rrl unr
4n:rbor Ire. m. real -
13.1
,ra.e.n p!E,m 1u.r.ea a,tm
▪ .11104r- e,.....:wla, MI.
.
nsli t h.• k. 1411....., .r,r,
T Gn.n „p-.
TFr,,..ni
v.IIndo mere v..ars ...rig
V'.I v.11 ea. �.na.s
,ddr
ur ielrl. m.... ular,
I.rllr L'Wl.11.u5 MM1L„y
.I,,k Arra. re Er. Ind -falai
I.-,1 nlb.r iia ilpun
▪ fur.gni: SA. end ci
US. OPEN PREVIEW,A9
U.S. OPEN PREVIEW
• Ma.i.. - r •r• •
.„rims, Le•r..,,'n „
• rxmna..nr
g. JIM earrarerr.
ars....
EVENT SCHEDULE
1d6HnR1r
R •.arIpt reot\ecpra nae
TULwRx;
F Amer 1,
'AIEONesGAT[
• rnpnlyr sem M_N
■..gra, err 114.
■ feurLa.r hued -r e
I. Ire. eonm
I. /awe nn arae[
R ten nifty
THLErOAx:
•reror. er.rhr.
•
• We Mshlr Marr
• ▪ wrygrp.to
1 &rM 4.1[idnrreta.er
1-
• ▪ rtrUreer6
•• ruir-rnr r[,
swn u.,nv
nat.Th.ban.w.beardr.cia..ekY lu..opmnrfrtlen rho waerr•Ler dre.ird,0.nr r.
e
▪ Omer rink Sr awdlrg CMr�rolgNer
Is..r,lo %Il ke krrlseMlrr seen hon rode n.oyh Sour[.
"•M. Jrrr t .11.0.74'..ivn 1St
somrarr emirs
�w*....
Nur r.rra.a.r.n •i.....I r.w.,......sw...�..
ru�IY.er..nrb. .a r
mail.Jr rmr� .....,,.[... ir..,
rr.y W,e�rf,d.ar
rurr �e..p*A— awtbrr..sa.m.,ar
...»nw..+al.wrao wt ..har.TAIL A.arMar[r4,w Wa-,
r,M..M M.—n+.LL. ar
4 w..kb. 05
ltiuwr4wxr\.M l.,n .h.wMM�rn �
▪ R..rr.n...nb...r Ai-rr.Erw,*
Nre lily lan.cepr. lima LA rib. ff... 41Le..rre, or MLA.
,a.r. Yn,• mo rpt on geet. ..e re erre
[bre ...,..,.....
t▪ liwrilqrr
....rla..rr+-1:.r —...w:.._�.�a. �.eu-.aw.ry
,,,,I brews... 6.r... ,d,b,e' ram-. ....h.,,-- ..
tawrnra.11e er.rn, a ra,.uww..r.r.n. -A,-.,.hr.. .n -'r...
Town of Vail 1 5/2/17
norm.....:[.. ti......a •....,_.,.��r.�..v.
rim7r•rk .-v ^"'q.' -.o oµno�o- Ir,w,it
TOWN OFVA�
May 2, 2017 - Page 108 of 156
55
PR/Communications - Clips
Vail Daily
.r
L ..1•_'-.l_ rcM' 1ul. 1 L:.
TLIFe4AV, 2• re • 17 1 I' I r F
Burton bolsters Vail brand
This week's Burton U.S. Open Snowboarding
Championships will show Vail to new audience. A2
Town of Vail 1 5/2/17
•Ll11.l1.Rrry1rr
wlY =2••
h rtir iMy+
ANA.,Iti WWI*
YWrw Slf �
commlowhin
rVrllr
1�!!IN✓•/rF
Mr iAMymi
IIIAYi r/11/F
.._14 GH
�r11.�.X Y.
q 15.c.; Pis 4SMr.:Ylr 1i1
'diLI▪ AM
s[15\lrl
Sports
Junior Jam shows ofrsnowboarding's future
Inag v,r1.111n1rch11
MAI Aff ilhAKA, IA
.1W,, rW^jvltlorr
ardor henry slaw
▪ -11.41.P.11
My.4w.L' L.�r 4r
dd Aral la ddindomixt maw
WI r•.w
or r-.1 ✓.aY�a W Y..+d
d ;S4-.T^Mi Y-...
... Moa. PtiiN.
.r.Jl Iw Y✓ti....nYR
--.- If. -.nw
'
R.-llm.k.x•i ••
~..N di..x....
1▪ .wn r ..-m..
..Irl. lo• uAA—fp—..1r
yr.yr-rh. tom,.
.111.11,21.n..111.11,21.n. wlv.y.wiw..ila,
.
1.adidrorailM1x.
...i w
wa+tilh x r..w�ll. Wa1W111] p..f+..R^.I1.+..13...MNYrN.I.Yy
4 rN.m. 11 P..1 r>. �^Ymdlw i �e`�r.>r�r.oT..•rhrw,r
i1no•lor YO10f1.r.�ILn ,f clnbn..l ..n.an• �IRCX MOM
mbiodd P. La. 1.11.1. 3COPULT
P•1161 riddn
N4. •..—r.
1...,.
N r m1 -flan m.r+
lme• o. mYrymaa
aMewy�.Yr��i�•m�na Y'Y. �.�.... [••I�.YMt•
+..aT.T `.xa ..x I.Y. �. y..
d r.Ww�7-Ir.... r� �.Y. No
i.IWwLrr.w.la l►. .MI{ A,rRA.
ux.......r. w' ml4 .I..
wLLJ�rx K�+Y.I M.a..i^i`du.M.� 1-11Mw :m.
.nrtMm..lalwr /y.Y,.Iw11.Yin I I. lir I.R •y�i•.��
ployamdp 41,1.0 .11.1d,
w anon
YY..r.11,1 1..11irll AAA •AA. W4
.oL1rPm..idadompLoopnWix
•J ran,.
ddi▪ ddmpoLpiod
.urwrN
.s ..w ..-.....I.
"Amyx .1..1•11.1.1
i5-.....,.dam--�..a-_..+...-...ter._...
•I.I.a.ri Pow f• !la v. },I..0Y
.•I w.l 1,4•11111.1 • .x...w.
Purim. POdwirep.Loffell.131.mpanalow !No INdo...1•WI
h.
I
aw.wu •...nwY.ww. .....x «. I......
IW�/AY�YII w.. Mop rrrlm lrrlm.•1rwi
TOWN OF VAIL
May 2, 2017 - Page 109 of 156
56
PR/Communications - Clips
STREET S SMITHS
= SportsBusiness
~-�DAILYI
• I:. I . • I ! : I
News Feeds: Morning Buzz Closing Bell Weekend Rap On The Ground
SBD / Toyota To Sponsor Burton Snowboards
Toyota To Sponsor Burton Snowboards In
Multiyear Partnership
By Ben Fischer, Staff Writer
Published February 2B, 2017
Toyota today is expected to announce a deal to become official automotive partner of Burton
Snowboards, part ota multiyear partnership as the new Olympic sponsor expands its footprint it
winter sports. Toyota will begin activating at this week's Burton U.S. Open Snowboarding
Champion...
SNOW9Pmil
tARDINe
Welcom �.. o the
2017 Burton U.S.
Open
SHafE TWEET
Town of Vail 1 5/2/17
PIH II
Watch 5nowboarder Chloe Kim Win 2017 Burton
Women's Open Halfpipe Tournament 1 Features 1
Refinery29
World's best snowboarders coming to Vail
N.�xe..eam�,.re reed mem wer�ww..•n..1• ��
SJI3`e1T 'MI ,a
_i uuwN OFVA11
May 2, 2017 - Page 110 of 156
57
PR/Communications - Clips
NEWS
WATCH PEN PH070S
SPORTS
STYLE CELEBRIT
Meet the 16 -Year-old
Snowboarding Phenom
=avored to Win Olympic Gold!
BY ROSE MINUTAGLIO • i ROSEMINUTAGLIO
POSTED ON MARCH 2, 2017 AT 2:24PM EDT
f SHARE
WI TWEET
"Zr EMAIL
GRINDTV EYAHQOI
SURF SKIING WELLNESS M
SEE TEXAS
augilktitt -
EYES OF TEXANS
*IEEE 1TIEI I1IITIT
Mark McMorris and Anna Gasser dominate the
Burton US Open Slopestyle Finals
March 03, 2017 By Matthew Vanatta
The 35th Annual Burton US Open of Snowboarding Championship kicked off finals
weekend today In Vail, Colorado.
Town of Vail 1 5/2/17
May 2, 2017 - Page 111 of 156
58
Event Budget
• Total event budget: $4,779,000
• Town Council Funds: $404,000
• Profit and Toss: $0
TOWN OFV�
Town of Vail 1 5/2/17 59
May 2, 2017 - Page 112 of 156
Event Budget
M
2017 US Open Budget JIIM
Marketing IMF $4,779,000
Marketing Campaign / Media Buy $69,000
Global broadcast production / distribution $792,000
Staffing $756,000
Course / Venue build $433,000
Event infrastructure $580,000
In -town activations $450,000
Security / Police / Medical $119,000
Branding $231,000
Food & Beverage $158,000
Lodging $770,000
Travel $47,000
Shipping / Storage $32,000
Prize Money $342,000
TOWN OFVA�
Town of Vail 1 5/2/17 60
May 2, 2017 - Page 113 of 156
Sustainability Efforts
Town of Vail 1 5/2/17
TOWN OF VA�
May 2, 2017 - Page 114 of 156
61
Sustainability - Carbon Neutral USO
At this Year's Burton US Open, Burton and Vail Mountain teamed up with a goal of
creating a carbon -neural event. Once we have the final energy consumption totals,
we will is calculate all emissions generated from the event for Scope 1 and 2 — (fuel
and electricity used for snowmaking, snow -moving, power from sponsor village, VIP,
concert area, etc.), and then we are working with Vail to split the cost of purchasing
carbon offsets that will offset the emissions generated during the event so that it
turns out to be an overall carbon neutral event.
"All the signage seen along the halfpipe and on the big towers promoting the event
is recycled. People want to work support a brand that has strong values. If you are a
snowboarder or skier enjoying the outdoors, then you really ought to be supporting
brands that are doing what they can for the environment."
Ali Kenney, Director of Global Sustainability, Burton Snowboards
Town of Vail 1 5/2/17
TOWN 0
May 2, 2017 - Page 115 of 156
Sustainability Efforts
• Recycled all event coroplast, printed fabrics, printed mesh scrim, and the majority of our vinyl signage
• Distributed repurposed reusable bags, laptop and tablet cases from 2016 event signage for Protect Our
Winters and Earth Day giveaways
• Composting stations located throughout venue, including Vail F&B prep areas
• Use of compostable cups, silverware and plates
• Event staff dedicated to collecting and sorting trash and recycling
• Staff, contractors and media leveraged public transportation
• Burton promoted the Protect Our Winters Phone It In campaign where event attendees stopped by the
Protect Our Winters booth to Phone It In and take immediate action against climate change and they
could win custom Burton USO upcycled merchandise!
TOWN OFV�
Town of Vail 1 5/2/17 63
May 2, 2017 - Page 116 of 156
Town of Vail 1 5/2/17
TOWN 0
4
May 2, 2017 - Page 117 of 156
Appendix A: Burton Dash Analysis
Town of Vail 1 5/2/17
w-Ut
2017 v.+i Evora w[imr Summary: a erten us Opan. Foe. 27 - M►r. a, :an
turn to IrHrrnxec; rondle[nn. kOpect V11112r Type
311113.0 14.Ni
33 031,131.1
,r f
11.
Importance of Ewnt 18 FAnypn to Vhlr 4.11 Td.y • 0...r.11 ■°NM
p. 1■
mx
LIk.l1Poed of Recommmdlna [erat m. rrl.dv Family 1•'.mb.r
14.
18%
1'-IY
-44ra F i
—
aa.
PPM
41%
1
66%
13.1 vromour `xw+
alta[. Economic Imps.+ MT. per Attendee -W y
411)
Tmf economic Re
Lpgpp
mond praiyngr Peep... food
dry Vondow
Summary at Kay Trip CharattarialicE and Oanmgraphica
OYemlph! 1151[81 RPM* lenmgm
w,[11 Yac nmmn • -
IIa
mIn ti iry Mem;
a^P^P
.41.31
mop 1m
A
Shoppinp a.vr.mn O[brr ian�
.epudingl p[up
Werg115SIttr Marie
1^m•^. i..aeUn.d3r 330. �rM
ATI
SI.,.r^,,.ey
35w41mt xr.
1.1-$ 1 or
Naw or....
-an
13.0.1
peefeel.
PP.. 17,
rr w .�na� � as ... eaal� . �.a,M a I„ py.n �. M nom marl MI
TOWN OFD
May 2, 2017 - Page 118 of 156
65
Appendix 8: Burton Intercept Survey
7017 Burton US Open Visitor Research
ROW NNercvpr Wet Survey Rowft
2017 Burton UB Open Yfeltor Research
Forel Irtlat opt d Web Survey Results
reshot Typo Gender Did you sklllde on Vail Mountain Lodeyl On which day, have you attended or do you ...pea to
4i% 54% 54% ilter.d Burton Ui Open evenlsi
if 40% >6 4QY. 46% Ald ydu w iWl! inowbwrd =17% 69% .l;•,,.
iS 10% i row dawrrhl!!
ak! er �% 50%
a. �Y° 10% 1451 11% 2Q%I
anpwboaM On 1r
01/4 LCY.11 a60unraln Yee. akl 11'46 IOvgrmanl vhgw, 9R.ionel rgl.l.n[ Fulll-UrrM nadRm F411.a1me 7eT .1.119. • WI O% eodayT 446
79'r:
ormodmi, 1 or or 0.11 V.11.1 9r Town or Vell down..11.y 00ro4 today e
• n1 ht. ...r ..ld.nt Q,.Ine m g1u}nme ho... 1 30%
m from homR Avon. E41...d.. 1ed.o B No 41% o
4 Rpl. d 0I
Travel Party StatedCauntry 0r Origin d 20%
Thera/ Forty
will eau Yee 6B%
Travel Party 8h. Members Aped Colored* 39''4 boerdl Ao you 14% 56
15.31 Ar9en/InF '374 Pe.47 Epic 01/4 ■
0 01/4 -29% N0 32%
1 ■11% — 26% Florida 11% �I W ii ^r a'G lFt IIi G v .ts
2 — 42% 1-257 Illinois! 13% p..' .d Market .41•4. 01/4 20% 40% 00% 80% § il 1 - i p s u g yI N
3 ■ 12% MI67hCa616rn Is ' 21/4 [Nom.. co ae, sitz. Percenla} ReapondAne.
wr
4 =17% , 391
Michigan 12% 5110r 10 11114 year, 5.. many yews hid you pr.viousty attended the Burton U5 Open In Va.?
5 I4% •5% Irr.n..n.nal 'ex 451/4
6 . 7% •5% Now Namp1
ihlre 12%
71294 Awns, 7.4 11" New 1Yl New York I?% Cnk.p_R,w. 13%4496
501 more 16% 105 ` J Pennervonla '2% ...,....-cT, 2. k 24%
01/4 20% 40% 19% 20% 30% tart �,rA I b 20%
Loulsren. I1% ,_ 1_
Percent 0l PorrhnI of mom rrr.� i ITA
Re-pondonla Redpanuunl. Mise purl f1% "°` -�
Age and Income North Carolln. 156 e.nl_wclq- Im 01/4
ca. b. Nr. u* H.v.r. rho. 1s my chat year 0.. y..r two y.en Thee perm
Under 10 12% .r,uF
� 1e-24 1t% United Kingdom 11% 'q...nu-�,I l%
25-34 — 32%
Utah r V
33 .44 — 25% 1% awns -44- ea. 1116
I
Last Vhlt to Yell Mountain
6 45-54 X14% Wisconsin 11% "`
4194
0 65 -64 1 70% 13 65 -74 1 2c.ler.ee .ging. 1116 E
ta 94 A1eVe4•_, Hid"hwerdla I '%.a,,.eeca 40%
75 or alder E1% —37A, _3e0
v Under 530,000 E1♦ 10% corgis 1146 /1.1,.•104•• - VII 111
k•
5 530.545,955 14% Maseachusetta I7%
Di 0 550 • 114,995 E� 161 ax dd% OM .w: 20% 16T6 10%
a s 575 • 199,999 17% Ohio 11% . 72%c 5140.5119,99 12,% M'Ar4NRu0o m' a 6Th _
�' 1150 •5149,9942 E1♦01 Tiose I'% a 0%
5200 .5419.592 EI 14% TMe le my INV timeWM., Ennlor Ihl■ M., Loot wlrner 12015'161 The winter hemIn[ man 013•11 3..nw ape
5500400 or mom ■4% Wydming 11Y. r2016rl7L 120741+61
015 10%rco 247. a39%nd 445 494 ,ox 74Y. 30% 497 50% BQ% 0 W N 0 F VA 11
Porcom of Re.pandanrs Parsons of Respondents
Town of Vail 1 5/2/17
May 2, 2017 - Page 119 of 156
66
Appendix 8: Burton Intercept Survey
9GS7Solon U OwVIM" Rannua:h
neat Wont* a Web Stymy Iii
'Burton Products PuretesePie Intent
Plen an ..siting tae Yee 5394
nonan Mrd ala arp?
Ha 37%
Co you Darn anyihlnp Yee 7576
&MY& dy 9uRart7
..purrriaye Barran
Products?
He — 25%
99641et at all 594
75%-u r..kely � T%
59WMayhe M15%
75%•Prehedly — 28%
11:11%'DDRntlhaly —4456
D% 209E 10% 50`.5 9Q9S
Pei0e It d RASP111CW La
Hew likely arc you to altrnn'Bunko 16 Open win In Uwe?
= 10096
1'%
3496
Dia aqr _
0%•Hat at all 25%•Unllknly 5O'F,•Maybe 75WPiahahly 190%. Q finitel_
Haw dke.. are yew ha—.
YOY
-ProcazAy
•9e Frirofl
R R
t➢lellhood of Peoahme to Burton. LLS Open to a Friend or Famfy Mamba.
18 BC l
b $ 50°6 I AverkpRadian
adian
4a% 9.1 :pap
2 1% V% 7% 6% D% 291- a% nSaar 1-
swot at 1 2 ] r ]**,Wal a
Ell IIYdy
Net Prometa Snore (1(PSi
1009E
74% A4la•alje
607 &.3
4p7
09
Prarnder 1% Passive (Si
895
Oehe1tar 196
rtspandinp 9 d 10} rYSpondir. 7 & 8: reaperldino 1-91
Town of Vail 1 5/2/17
HPS (% Promorrn
Minus %
6etractora)
10Y
cis
291? Ounce 116 Open Molter Ramarch
♦raeroept.5 wen &Joey Remits
A iie or Event Sr Dedflm to Inst!
Bo%
70%
50%
5599
1 AYE
45.3
20%
2091 17% i
107
07 1— 3Y
131% 4% 5% 4%
1 = lllllllll, M
O.Hon.. a 3 a 4 'Pilaff s E E 3 0,
•t..y a„y'
r.r..o.•
nor t r
l rcar.,l cara
m110 In Vag
To vault eldtnt do you tlNnk elle us Open U Aped Fit far' MEI
1E0%
20%
I Artifacts
9.9
9% -
49%
al 0
S
TOWN OF
May 2, 2017 - Page 120 of 156
67
Appendix C: Contract Deliverables
t0
00
t0
3
LQ
0
00.
0
CIO
W
S S
0
O 0
a
0 o
m
S
c
J
a a,
08
c
O
00 0
0
O n
• m
• 5.
T. 1
o N
a
O oa
J
S
!0
w 0
n 8
(0
m s
a <
(p
0
• J
s
D
C
0
• a
O
0
m
n
3 S
a
f0
M w
rSi
• N
o
c • m
fD
IJ'. N
O a
0
O
O S
00 N N
a
3 a rn
J ti4 O
0 0 o
ry
0 O
J 3 <
0 5
0
w
O
0
O
m
10
S 1
(0
00
X 00
00
NO
O o 1
v
a 0
a v
-
J
CL
'00
a
0
E.0
0
00
V
O
W
0, 0 =
a 3 M
4.1 m r0
w
� S �
O O
O 0 1
c n o
w ▪ 0
J
a °c o
S
N c d
J
c ° J
a a 3
0 w d
a *-4=-
o
00 -
N O
oc
2O w
.0 0
O -
J. ▪ o
• o
Town of Vail 1 5/2/17
3 1
S
°
c o0
,
00
0
';°<
a
a
00
O
0
O
3
3
2.K
J
N a C S
13 m 3.
v w
n D s s
a. 0 2
• =0
° a
Oi O j
v fl
• 00 0
- 3 J
a o
i <
o 01
as 3
E
W
.Js
• 3 s
m a
3 d
5 5• C =
S
o a -J J
V
n
O N
U
< J
m m
3J .v
✓ o a
• N N
4.11 < 0
• 0
3 al
D) 0\
°-
0
m
The right to quality talent for the Solaris USO
programs, Burton to produce;
0 V
V
3 C
0 0
y C
-. 1n
A O
Oo N
S 3
0
O M
J V1
a
CO
m
00
5.
00
TOWN OF VAIL
May 2, 2017- Page 121 of 156
68
TOWN Of9
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: Update Colorado Snowsports Museum and Hall of Fame
PRESENTER(S): Susie Tjossem, Executive Director, Colorado Ski and Snowboard Museum
BACKGROUND:
Discussion on topics as follows:
Transformation Capital Project January 2015 Feasibility Study.
Lease Extension
Capital Project Short -Term Financing
Future Financial Sustainability
ATTACHMENTS:
Description
Council Memorandum
CSM Capital Campaign Project Feature
May 2, 2017 - Page 122 of 156
ITEM/TOPIC
Update Colorado Snowsports Museum and Hall of Fame
Background:
Transformation Capital Project
January 2015 Feasibility Study
• Starting in January 2015 Feasibility Study was conducted
• 2.4M Project
• New Layout/Floorplan
• 10th Mountain Division prominence
• Introducing New Interactive Touchscreen Technology
• Colorado Ski Resorts - ldeum 65" Touchscreen Table
• Ski Racing History - The -i Wall 20' Touchscreen Display
• Priceless collection of one -of -a kind artifacts
Lease Extension
Prior to the start of fundraising, December 2015, Museum BOD member Bill Jensen and
ED met with Stan Zemler to discuss lease extension.
Assurance was required by the Museum Board and Donors the Museum would receive
10 -year lease renewal (2016-2026) and automatic 10 year extension (2026-2036).
Financial penalty built in if the lease was terminated prior to its end date. Museum would
be reimbursed for the improvements made to the TOV owned facility, less the $500,000
TOV contribution, on a depreciating basis. Two year notice required to terminate the
lease. Verbal assurance given, this will not be a problem.
Capital Project Short -Term Financing
Bridge Loan may be required to cover the gap between construction completion and
final collection pledges spread out over 3 years. $200K for 1 Year Nov 2017 — Dec
2018 and $200K for 2 Year Nov 2017 — Dec 2019.
Would TOV consider funding a promissory note to the Museum?
Future Financial Sustainability
Research has shown that the majority of Museum's in Colorado received a baseline of
their annual funding (60%+) from a dedicated tax. The CSSM is researching the pros
and cons of asking Vail voters to increase the existing Lodging Tax from 1.4% to 1.6%
to provide that funding. Tax would sunset in 5 years.
ACTION REQUESTED: INFORMATIONAL ONLY
May 2, 2017 - Page 123 of 156
•
•
eCOLORADO
SNOWSPORTS
MUSEUM
HALLOFFAME
10TH MOUNTAIN DIVISION SIGNIFICANCE
ENVISIONING A TRANSFORMATION
CAPITAL CAMPAIGN
PROJECT FEATURES
NEW DISPLAYS OF THE WORLD'S MOST IMPRESSIVE
COLLECTION OF SNOWSPORTS & 10TH MTN ARTIFACTS
NEW ENTRANCE
HEIGHTENED CEILINGS
6 NEW EXHIBIT BAYS
10TH MOUNTAIN DIVISION, SKI HISTORY, COLORADO SKI RESORTS,
HALL OF FAME, SNOWBOARD ARCHIVES, and 100 YEARS OF SKI FASHION
FOUNDING OF VAIL
INTERACTIVE TOUCHSCREEN EXHIBITS
.
rz-S '
Winter )lympic
Fick
4111
World Championships
ii.
.,...____,;;,z,
,_
...1.,::,
_
,,
May 2, 2017 - Page 124 of 156
TOWN Of9
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: Welcome Center Update
PRESENTER(S): Amanda Zinn, Welcome Center
ACTION REQUESTED OF COUNCIL: Informational only, no formal action requested
BACKGROUND: On October 1, 2016 the Town of Vail took over the management of the
Welcome Centers and Community Host Program. This is an overview of the operations to date,
including the staffing model, commitment to elevating guest experience, community host program,
2016-2017 ski season recap and future initiatives.
ATTACHMENTS:
Description
Welcome Center Presentation
Welcom Center Council Memorandum
2016-2017 Welcome Center Guest Data October 1 -April 23
Pie Charts of 2016-2017 W Elcome Center Guest Data
Graphs of 2016-2017 Welcome Center Data
May 2, 2017 - Page 125 of 156
May 2, 2017 - Page 126 of 156
OPERATIONS 1 Staffing
4i,t\IS`No71/2-i---e- me. -_.
n-- _
• Transition team led by Mike Griffin
• HR assisted with staffing model
• 3 full time staff
• 5 part time staff
• 4 on-call staff
• 2016 operations budget = $338,000
• 2017 operations budget = $324,000
May 2, 2017 - Page 127 of 156
TOWN OFfit
OPERATIONS 1 Commitment to Elevating Guest Experience
• Expanded training and professional
development
• Increased communication with the
Town's stakeholders
• Frontline meetings, Guest Service
Coordination meetings with Vail
Mountain, partnership with VCBA
• Restructured and efficient data collection
• Modernized walk-up lodging resources,
iPads with Vail specific apps and VailApp
VAIL WELCOME CENTERS
May 2, 2017 - Page 128 of 156
OPERATIONS 1 Community Host Program
• 47 Community Hosts -
37 returning from last year
• 80 hours of service
• New coat room
• Meetings with Vail Resorts
• TOV Random Acts of Kindness
• Cross -training opportunities
• 2 thank you receptions
May 2, 2017 - Page 129 of 156
TOWN of va�
2016 - 2017 SKI SEASON RECAP
r
,� {'
1111g4;
7144,44frit
k
441•
• Total Visitors: 30,628
• Lionshead: 14,960
• Vail Village: 15,668
• Total Operating Hours: 2,858
• Host interactions: 42,411
VAIL WELCOME CENTERS
May 2, 2017 - Page 130 of 156
LOOKING AHEAD
• Ski dolly pilot program
• Furniture upgrades
• Vail App presence
• Social media emphasis
• Live chat research
• After-hours event space
• Analysis of operational
hours
May 2, 2017 - Page 131 of 156
TOWN OFD'
May 2, 2017 - Page 132 of 156
TOWN OF VAIL'
Memorandum
To: Vail Town Council
From: Amanda Zinn, Supervisor
Vail Welcome Centers
Date: May 2, 2017
Subject: Update on Vail Welcome Centers/Host Program Operations
I. PURPOSE/BACKGROUND
The operational transition of the Vail Welcome Centers/Community Host Program was
identified as one of the town's many strengths during a SWOT analysis at the Vail Town
Council retreat on March 8, 2017. The town -run business model for these guest
enhancement programs was initiated at the direction of the Town Council effective
October 1, 2016. The purpose of today's discussion is to provide an overview of the
transition at the 7 -month mark and its overall impact — internally and externally.
II. OPERATIONS - STAFFING
In assuming responsibility for in-house operation of the Vail Welcome Centers and
Community Host Program on October 1, 2016, transitional staffing was provided using a
combination of shifts filled by existing/recently retired Town of Vail employees under the
direction of Mike Griffin, systems engineer, Information Technology Department. This
temporary staffing arrangement continued while Human Resources designed a staffing
model and recruitment process for new personnel totaling 4.5 FTEs. This staffing model
provides for a dedicated full-time staff presence in each Welcome Center and enables
the Welcome Center team to take a more active role in town initiatives and additional
cross -training.
• Amanda Zinn, formerly with the Park Hyatt Beaver Creek Resort and Spa, was
hired as the full-time supervisor effective October 13, 2016, and worked with HR
to build the team:
o Mark Christie was retained in a full-time position
o Chris Hartman was hired to fill the third full-time position
o Drew Shatto, Lydia Routolo, Lance Reese, Meryl Jacobs and Tony Mauro
were hired to fill part-time shifts with Pam Brandmeyer, Vi Brown, Annette
Ramer and Rachel Nass helping out when needed.
With an operational budget of $324,000 for 2017, compared to $338,000 in contract
expenses incurred in 2016, this new staffing model provides for staff breaks, benefits
May 2, 2017 - Page 133 of 156
and vacation time for employees as well as access to HR services, training and other
professional growth opportunities offered by the Town. In addition, staff members are
available to assist other departments with projects and assignments as appropriate. The
previous staffing model consisted of a manager, 1 full-time staff member and 7-10 part-
time staff members. There were no breaks, benefits, overtime or vacation time offered
to employees.
III. OPERATIONS - COMMITMENT TO ELEVATING GUEST EXPERIENCE
Under the Town's management, the Welcome Centers have become fully integrated
into TOV's service delivery culture. Through staff trainings, development goals,
resource sharing and best practices, a supportive and professional workplace
environment has been created from which to elevate Vail's guest experience. Examples
include:
• Welcome Center staff participates in TOV new employee orientation with focus
on TOV values and vision.
• New employee orientation has been expanded to include waking tour of Vail
Village and Lionshead for all new TOV employees led by Welcome Center staff.
• A comprehensive handbook for the Welcome Centers has been codified. This
includes standard operating procedures along with guest service best practices.
• Welcome Center staff represented on cross -departmental teams to offer
additional insights.
• Welcome Center staff receives CPR/AED training by Vail Fire.
• Welcome Center staff participates in TOV Rewards Program which included the
nomination and recognition of 4 employees and 6 hosts during winter 2016-2017.
• Professional development opportunities have been enhanced:
o Amanda Zinn to participate this May in Cornell's Essential Skills for
Leadership in Hospitality at the Vail Centre.
o Chris Hartman, FTE, completed a High Five Media Education Class. He
can now assist IT in filming and other Welcome Center specific & other
TOV projects, such as council meetings when High Five is unavailable.
Also, he will film digital content to enhance the guest experience and aid in
staff/host training.
In addition, the Welcome Center staff has a presence in ongoing guest service
coordination discussions with the Town's partners as well as other initiatives:
• Participation in bi-weekly frontline meetings involving Transit, Parking, Police,
Public Works, Communications and Vail Mountain Base Operations during 2016-
2017 winter season. This is an operational meeting with all frontline managers to
communicate current issues.
• The Welcome Centers also participated in regular Guest Services Coordination
meetings with Vail Mountain senior staff to address host staffing, communication
of pricing and activity information, projected volume levels and more.
Town of Vail Page 2
May 2, 2017 - Page 134 of 156
• The Welcome Centers managed the @VailGov twitter account with daily real-
time parking info during the 2016-2017 winter season using the hashtag
#vailparking.
• Arrangements have been made for ECO Transit to share space in the Vail
Village Welcome Center for the month May while their office is renovated next
door.
• Ongoing coordination with Vail Chamber and Business Association regarding
information dissemination and collection of spring and fall operating hours of Vail
businesses.
Other areas of emphasis have included data collection and analysis. This was used to
modernize walk-up lodging resources available to guests within the Welcome Centers.
The centers now provide lodging assistance via information on iPads and promote use
of the Vail App. These resources provide more comprehensive lodging options than
what was offered previously. With this new resource, the Vaillnfo.org lodging referral
system has been discontinued.
IV. OPERATIONS - COMMUNITY HOST PROGRAM
The Community Host Program was staffed by 47 volunteers during the 2016-2017
winter season, accounting for 42,411 guest interactions. Thirty-seven of these
volunteers were returning hosts, many of whom have supported the Town's guest
services efforts for 3 or more years. During the 2015-2016 season, the town increased
the number of host positions to 65 to accommodate additional shifts during the Alpine
World Ski Championships.
Our hosts provide valuable assistance to guests, especially as it relates to navigating
the pedestrian villages. During the winter season, hosts provided a daily presence in the
villages from opening day to closing day with a minimum of 1 host in each village and
up to 4-6 in each village on weekends. The summer season will coincide with the Vail
Farmers' Market, mid-June through September on Saturdays and Sundays.
To become a host, volunteers must commit to 80 hours of service: (20) 4 hour walking
shifts; 2 hours in each village in exchange for choice of (1) benefit: Epic Ski Pass, Blue
Parking Pass, or $700 dining vouchers at Vail Restaurants. Other benefits include
complimentary use of the Host Ski Locker Room next to the Lionshead Welcome Center
and complimentary parking for their volunteer shifts.
Program enhancements this year included:
• A new coat room located across from the Lionshead Welcome Center.
• A joint morning meeting with the Vail Resorts "red jacket" mountain hosts led by
Jeff Wiles.
• Participation in the Town of Vail Random Acts of Kindness program. This is in
addition to discretionary distribution of a Random Act of Kindness parking
voucher which is used for guest recovery.
• Hosts also interacted with both Welcome Centers as they assisted the Welcome
Center staff by covering for their breaks which provided beneficial cross -training.
Town of Vail Page 3
May 2, 2017 - Page 135 of 156
• Hosts were recognized by the Town of Vail Rewards Program, which resulted in
numerous nominations for exemplary guest service and employee -wide
recognition.
Two thank you receptions were hosted during the season through the generosity of
LaTour and Chef Barry Robinson. These gatherings served as a social outlet for the
hosts to meet and interact with one another as well as members of the Town Council
and staff.
V. 2016-2017 SKI SEASON RECAP
Friday, Nov. 25, 2016 - Sunday, April 23, 2017
Total Guests: 30,628
• Lionshead: 14,960
• Vail Village: 15,668
Total Operating Hours: 2,858
See attachments
VI. LOOKING AHEAD - NEW INITIATIVES
The following new initiatives are in various phases of research and implementation:
• Working strongly with the TOV environmental team and Walking Mountains
Science Center in the messaging of becoming an Environmentally Sustainable
Destination.
• Ski Dolly pilot program to be launched early ski season 2017.
• Furniture upgrades in Lionshead Welcome Center with expanded seating and
charging stations.
• Vail App presence in the Welcome Centers and resource recommendations by
staff.
• Social media emphasis.
• Virtual Welcome Center Live Chat research.
• Expanding use of Welcome Centers as after-hours event space via Donovan
Pavilion Management.
• Integrated survey opportunities.
• Analysis of hourly guest visitation and budgetary impacts on modifying hours of
operations.
• Retooling operations by relocating the staff or expansion of the host program to
include outdoor evening hours, as suggested at the VEAC meeting on April 11.
VII. LOOKING AHEAD - OPTIONS FOR ADJUSTMENTS IN OPERATIONAL HOURS
An analysis of hourly visitation reports in the Welcome Centers shows future
opportunities to explore modifying operating hours to maximize efficiencies in both
Town of Vail Page 4
May 2, 2017 - Page 136 of 156
locations due to a significant drop-off in the number of guest contacts at the end of the
day. Several options were reviewed with the Vail Chamber and Business Association
and the Vail Economic Advisory Council. One possibility is to consider decreasing
operational hours in Lionshead during the winter season to match existing hours in Vail
Village. This would cause a reduction of 2 hours each day in Lionshead. Another option
is to reduce summer evening operational hours in both centers by 3 hours Sunday
through Thursday and by 1 hour on Friday and Saturday. In exchange, increased
staffing could be scheduled during the peak times of 11 a.m. to 3 p.m. in winter and 12
p.m. to 4 p.m. in summer to better accommodate visitation patterns and have extended
hours during peak weeks.
As these options were reviewed by the Vail Economic Advisory Council on April 11, this
topic served as a catalyst for a discussion that challenged the Welcome Centers to
consider a paradigm shift. Instead of relying on a brick -and -mortar approach in which
guests must proactively find the Welcome Center storefront, VEAC members suggested
exploring the possibility of retooling the Welcome Center operations to intersect where
guests already are — on the streets and digitally. One suggestion was to staff hosts
during the evenings from 5 p.m. to 9 p.m. to help guests with wayfinding. This concept
could potentially be tested by closing and relocating the staff outdoors for the evening.
Staff will research additional Welcome Center adaptations to expand its presence in the
marketplace as suggested by VEAC to be reviewed during the 2018 Town of Vail
budget process.
Current operating hours are:
Vail Village*
• Winter 8:30am - 5pm
• Spring/Fall 9am - 5pm
• Summer 9am - 8pm
Lionshead*
• Winter 8:30am - 7pm
• Spring/Fall 9am - 5pm
• Summer 9am - 8pm
*public restrooms open 7am-10pm
The Vail Welcome Centers are open 365 days a year as follows:
Winter: Opening Day - Closing Day of Vail Mountain
Spring: Closing Day of Vail Mountain - 1st weekend in June
Summer: 1st weekend in June - Labor Day (extension of 1 week from 2016)
Fall: Labor Day - Opening Day of Vail Mountain
Town of Vail Page 5
May 2, 2017 - Page 137 of 156
VIII. ATTACHMENTS
a) 2016-2017 Welcome Center Guest Data- (October 1st - April 23rd)
b) Pie Charts of 2016-2017 Welcome Center Guest Data
c) Graphs of 2016-2017 Welcome Center Guest Data
Town of Vail Page 6
May 2, 2017 - Page 138 of 156
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
MARCH
APRIL
OVERALL
TOTAL HOURLY
AVERAGE/ hr
MAXIMUM/ hr
DAILY AVERAGE
DALY MAX
TOTAL VISITORS
TOTAL HOURLY
AVERAGE/ hr
MAXIMUM/ hr
DAILY AVERAGE
DAILY MAX
TOTAL VISITORS
TOTAL HOURLY
AVERAGE/ hr
MAXIMUM/ hr
DAILY AVERAGE
DAILY MAX
TOTAL VISITORS
TOTAL HOURLY
AVERAGE/ hr
MAXIMUM/ hr
DAILY AVERAGE
DAILY MAX
TOTAL VISITORS
TOTAL HOURLY
AVERAGE/ hr
MAXIMUM/ hr
DAILY AVERAGE
DALY MAX
TOTAL VISITORS
TOTAL HOURLY
AVERAGE/ hr
MAXIMUM/ hr
DAILY AVERAGE
DALY MAX
TOTAL VISITORS
TOTAL HOURLY
AVERAGE/ hr
MAXIMUM/ hr
DALY AVERAGE
DALY MAX
TOTAL VISITORS
TOTAL HOURLY
of VISITORS
AVERAGE/ hr
MAXIMUM/ hr
DALY AVERAGE
DAILY MAX
TOTAL VISITORS
a) 2016-2017 Welcome Center Guest Data- (October 1St- April 23rd)
Lionshead Welcome Center
Vail Village Welcome Center
8:30-9:00
9:00-10:00
10:00-11:00
11:00-12:00
12:00-1:00
1:00-2:00
2:00-3:00
3:00-4:00
4:00-5:00
5:00-6:00
6:00-7:00
8:30-9:00
9:00-10:00
10:00-11:00
11:00-12:00
12:00-1:00
1:00-2:00
2:00-3:00
3:00-4:00
4:00-5:00
0
249
377
r 546
r 611
532
517
546
366
0
0
0
r 251
413
r 495
r 539
443
r 419
386
205
0
r 8
12
r 18
20
r 17
r 17
18
r 12
0
0
0
8
r 13
r 16
17
r 14
r 14
12
r 7
0
22
32
34
42
58
50
51
r 48
0
0
0
r 21
r 38
33
r 44
33
25
r 29
16
121
100
306
313
20,150
20,546
102
306
159
3744
3151
~ 13
158
251
278
r 266
r 299
r 277
202
192
36
12
39
191
285
359
r 372
310
r 307
r 315
r 143
2
'5
8
r 9
r 9
r 10
r 9
7
7
6
r 2
7
r 6
r 10
r 12
'12
'10
r 10
11
r 5
3
r 20
21
r 29
25
r 30
24
17
22
12
5
r 18
r 23
r 35
r 32
'36
r 29
r 21
r 19
r 11
66
77
153
186
1984
2321
254
395
402
(
475
419
(
394
(
407
406
(
304
( 200
(
153 s
376
423
I
553
(
596
(
609
606
(
491
I
554
228
8
r 12
r 13
r 15
r 14
r 13
r 13
r 13
r 10
r 6
r 5
r 12
r 14
18
r 20
r 20
r 20
r 16
r 18
r 7
48
45
37
r 37
32
27
r 26
23
r 24
20
r 24
r 52
28
r 52
r 52
r 65
51
r 40
r 53
r 15
122
144
196
313
3917
4603
I 171
I 411
416
I 408
I 416
I 380
( 333
( 383
276
( 175
( 114
I 372
I 396
466
( 548
(
460
(
362
393
378
262
6
r 13
r 13
r 13
r 13
r 12
r 11
r 12
r 9
6
r 4
r 12
r 13
r 15
r 18
r 15
r 12
r 13
r 12
r 8
18
r 34
29
r 34
29
r 29
r 24
r 29
r 23
13
r 9
'39
r 23
r 30
'41
r 35
r 43
r 31
r 22
r 19
112
117
166
218
3483
3637
158
I 394
I 393
349
( 345
1 307
( 295
I 312
( 246
1 148
( 102
262
I 346
( 429
406
( 299
( 330
( 294
I 356
( 213
6
14
r 14
r 12
12
'11
' 11
11
'9
5
r 4
'9
r 12
r 15
'15
r 11
12
' 11
r 13
r 8
20
r 25
r 39
r 27
35
r 23
r 17
r 33
r 20
r 10
r 15
r 17
r 29
r 28
r 35
r 20
24
r 18
r 29
r 13
109
105
209
167
3049
2935
155
( 278
( 364
365
( 361
313
( 316
( 256
216
146
98
263
I 367
( 352
393
( 309
I 304
351
( 325
' 168
5
r 9
12
r 12
r 12
r 10
r 10
r 8
7
5
3
r 8
r 12
r 11
r 13
r 10
r 10
r 11
r 11
r 6
r 16
r 20
27
r 24
r 23
r 19
r 21
r 18
18
20
13
r 35
r 36
'25
r 25
'27
r 30
r 32
r 39
'12
93
91
156
182
2938
2898
49
113
143
141
173
159
120
123
94
55
43
r 79
r 97
r 165
r 190
r 140
118
r 169
r 186
r 90
2
r 5
r 6
r 6
r 8
r 7
r 5
r 5
r 4
r 3
r 2
r 3
r 4
r 7
r 8
r 6
r 5
r 7
r 8
r 4
r 6
' 13
10
' 15
r 15
r 15
r 11
' 15
' 16
r 7
r 8
r 15
' 10
15
' 15
' 10
r 15
r 27
r 23
r 12
42
54
93
82
1213
1234
800
1998
2346
2562
2591
2384
2265
2228
1694
760
522
1391
2071
2663
2987
2728
2473
2424
2500
1309
4.0%
9.9%
11.6%
12.7%
12.9%
11.8%
11.2%
11.1%
8.4%
3.8%
2.6%
6.8%
10.1%
13.0%
14.5%
13.3%
12.0%
11.8%
12.2%
6.4%
r 5
r 10
r 11
12
13
12
11
11
8
5
4
9
10
13
15
13
12
12
12
6
48
45
39
37
42
58
50
51
48
20
24
52
36
52
52
65
51
40
53
19
98
100
306
313
20,150
20,546
May 2, 2017 - Page 139 of 156
b) Pie Charts of 2016-2017 Welcome Center Guest Data
- The following Pie Charts provide a visual representation of the guests assisted by Welcome
Center staff over each month from October 15t — April 23rd
LHWC Monthly Guests
October 1st- April 23rd
■ OCTOBER
■ NOVEMBER
■ DECEMBER
■ JANUARY
FEBRUARY
MARCH
APRIL
VVWC Monthly Guests
October 1st- April 23rd
OCTOBER
r NOVEMBER
1 DECEMBER
■ JANUARY
FEBRUARY
MARCH
APRIL
May 2, 2017 - Page 140 of 156
c) Graphs of 2016-2017 Welcome Center Guest Data
- The charts below detail the monthly average guests per hour from October 1st —
April 23rd. These charts are provided to help visualize visitation patterns and the
downward trend in visits during the evening hours.
20
18
16
14
12
10
8
6
4
2
0
Average Hourly Guests LHWC
00 00 .00 00 .00 00 00 00 00 00 00
')0 0'y 0 0 y 0 .00 00 .00 00 00 00
4' 04 O tib, y. y. ,�. to �. O.
ti ti
• October
• November
• December
■ January
• February
• March
April
20
18
16 -
14
12
10
8
6
4
2
0
Average Hourly Guests VVWC
00 00 .00 00 .00rl,00 00 00• 00
�0� 0' 0' ON ONS 1,•.0 .0 00' 00•' 00� 00'
NC).* ti
• October
• November
• December
■ January
• February
• March
April
May 2, 2017 - Page 141 of 156
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: VLHA Meeting Results
ATTACHMENTS:
Description
VLHAApril 11, 2017 Meeting Results
TOWN Of9
May 2, 2017 - Page 142 of 156
TOWN OF°5VAILi
Vail Local Housing Authority Meeting Results
Public Meeting
April 11, 2017
Community Development Large Conference Room
75 South Frontage Road West - Vail, Colorado, 81657
Members Present:
Steve Lindstrom
James Wilkins
Molly Murphy
Mary McDougall
Staff Present:
Lynne Campbell
George Ruther
Kelli McDonald
Susan Mitchell
Members Absent:
Francisco Meza
A quorum of VLHA members being present Steve Lindstrom called the meeting called
to order at 3:00 PM.
The Board reviewed and approved the March 28, 2017 meeting results.
Motion: Murphy Second: Wilkins Vote: 4-0
Susan Mitchell presented to the Board updated brand concepts for the Vail Deed
Restriction Purchase Program. The Board agreed to 3 logo versions. Susan and Kelli
confirmed a web domain was already in place and the logo / brand "Vail INDEED" is
pending legal approval.
Motion: Murphy Second: Lindstrom Vote: 4-0
Lynne presented a draft Deed Restricted Purchase Program application, FAQ's and
reviewed process. The Board requested a simple application to be submitted which
Town Staff would review details prior to presenting to the Board for review and decision.
Lynne will make modifications to application and FAQs and upon approval of the brand
name update the website.
Proposed Mountain View Project, Presenter: Dominic Mauriello, MPG was tabled to
April 28 per presenter's request.
Annual Resale Lottery Criteria Process and Options for Consideration was reviewed by
the Board. Options for consideration were presented to Town Council at the April 4,
May 2, 2017 - Page 143 of 156
2017 worksession. Council agreed to allow current residential owners to submit for the
master lottery and to replace the annual master lottery process with an individual and
separate process for each home when it becomes available for purchase. Further
council review will occur at the May 2nd council meeting.
Vail INDEED, Deed Restriction Purchase Program review of 2249 Chamonix Lane
moved to April 28, 2017 meeting.
Mock Chamonix Vail Lottery was discussed and reviewed. Suggestions were made and
a run through will be done the week of April 24th
Meeting was adjourned at 5:25pm.
Motion: McDougall Second: Murphy
Respectfully submitted,
Pika-
Lynne Campbell'
Housing Coordinator
Vote: 4-0
May 2, 2017 - Page 144 of 156
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: March 2017 Sales Tax Report
ATTACHMENTS:
Description
March 2017 Sales Tax Report
Memo Revenue Projections
TOWN Of9
May 2, 2017 - Page 145 of 156
MEMORANDUM
April 26, 2017
To: Vail Town Council
Kathleen Halloran
From: Johannah Richards
Re: March Sales Tax
Vail will collect an estimated $54,570 in additional March sales tax to bring
collections up to $3,624,513. March will be down 14.2% or $601,659 from March
2016 and down 14.2% or $601,357 from budget.
Part of the large variance to prior year collections is due to the Easter holiday
falling in April for 2017 (Easter was in March for 2016). Once April tax collections
are remitted, staff will combine the monthly data for March and April to compare
to the prior March/April in order to eliminate the variances caused by the holiday.
May 2, 2017 - Page 146 of 156
Month
2006
2007
2008
2009
2010
2011
Town of Vail
Sales Tax Worksheet
3/31/2017
2012 2013 2014
2015
2016 Budget
2017
C0llections
Budget
Variance
% Change
from
2016
% Change
from
Budget
January
2,597,985
2,783,306
2,976,655
2,619,673
2,564,383
2,795,688
2,855,524
3,145,620
3,483,245
3,696,798
3,738,824
3,796,877
3,624,530
(172,347)
-3.06%
-4.54%
February
2,527,130
2,718,643
3,071,615
2,588,889
2,577,360
2,803,136
2,994,580
3,267,351
3,477,419
3,593,947
3,746,055
3,754,773
3,595,544
(159,229)
-4.02%
-4.24%
March
2,852,954
2,986,446
3,327,304
2,504,567
2,685,004
3,143,418
3,185,859
3,650,157
3,788,185
4,053,961
4,225,921
4,225,870
3,569,943
(655,927)
-15.52%
-15.52%
Total
7,978,069
8,488,395
9,375,574
7,713,129
7,826,747
8,742,242
9,035,963
10,063,128
10,748,849
11,344,706
11,710,800
11,777,520
10,790,017
(987,503)
-7.86%
-8.38%
April
1,280,324
1,330,740
1,098,918
1,235,941
1,156,934
1,191,690
1,183, 087
1,069,186
1,280,641
1,370,929
1,089,749
1,083,696
May
449,283
545,874
622,103
516,150
421,925
473,292
487,739
563,602
607,729
584,454
654,462
670,927
June
805,362
953,017
918,061
717,233
873,765
895,951
963,143
1,023,801
1,153,247
1,242,400
1,318,092
1,351,149
July
1,255,243
1,265,781
1,397,842
1,121,860
1,228,767
1,481,329
1,573,499
1,654,161
1,829,102
1,937,989
2,053,773
2,105,358
August
1,055,614
1,162,746
1,349,795
1,068,391
1,147,352
1,310,471
1,380,710
1,507,048
1,674,813
1,702,579
1,849,815
1,896,301
September
832,549
908,318
834,569
753,754
761,425
889,945
978,037
994,135
1,054,015
1,240,277
1,349,929
1,383,919
October
614,396
688,519
662,767
581,033
594,362
623,420
644,577
755,133
752,295
835,649
906,385
931,126
November
799,582
747,877
719,109
651,873
701,075
788,430
825,873
947,627
962,344
997,100
989,320
996,463
December
2,771,258
2,821,871
2,652,628
2,553,974
2,963,763
3,184,645
2,973,826
3,422,178
3,818,096
3,885,849
3,814,184
3,903,301
Total
17,841,680
18,913,138
19,631,366
16,913,338
17,676,115
19,581,415
20,046,454
21,999,999
23,881,131
25,141,932
25,736,509
26,099,760
May 2, 2017 - Page 147 of 156
TOWN OF VAIL:
Memorandum
TO: Vail Town Council
FROM: Finance Department
DATE: May 2, 2017
SUBJECT: Revenue Projection Update
I. SUMMARY
The purpose of this memo is to address potential concerns Council may have with first quarter Sales
Tax collections being reported at a 7.9% decrease from the prior year.
In addition, staff is anticipating a lackluster April performance based on information gathered from
local businesses and lodging reports. Sales Tax collections continue to be impacted by business
closures however we are hopeful that with the re -opening of the Vail Cascade (scheduled for xx) we
will see improvement over the summer months. The winter months may see the opening of the
DoubleTree in West Vail. Other impacts include less snowfall this spring combined with a late Easter,
as well as fewer international visitors.
To give Council additional perspective of the town's budget position should we end the year "down"
from the prior year, we've gathered the below information based on an assumption that collections
end the year 5% down from 2016:
2017 Budgeted surplus in the General Fund: $ 934,463
Impact to the General Fund if Sales Tax Collections come in 5% down: (1,500,000)
Estimated shortfall for 2017** (Reserves would be used to cover): 565,537
**This assumes that there are no expenditure savings during the year. The average expenditure
savings in the General Fund based on the past five years is $1.5M per year. If the town had
expenditure savings, then reserves would not be needed to cover a shortfall.
Over the last 15 years of sales tax collection history, the town has not experienced a decrease except
for 2009, when the impact of the recession hit with a 13.8% drop.
General Fund reserves are currently at $27.3 million, or 71% of the town's annual General Fund
revenues. The minimum reserve balance is 25% of annual revenues.
Staff will continue to monitor revenue performance as we head into the 2018 budget process and do
not recommend any adjustments to budgeted revenues until the next supplemental budget
appropriation currently scheduled for June 20tH
May 2, 2017 - Page 148 of 156
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: February 2017 Vail Business Review
ATTACHMENTS:
Description
February 2017 Vail Business Review
TOWN Of9
May 2, 2017 - Page 149 of 156
TOWN OF VAIL
75 South Frontage Road West
Vail, Colorado 81657
vailgov.com
Vail Business Review
February 2017
April 26, 2017
Finance Department
970.479.2100
970.479.2248 fax
The Vail Business Review breaks down the four percent sales tax collected for the
month of February.
Overall February sales tax decreased 1.7% with retail increasing 2.5%, lodging
decreased 1.5%, food and beverage decreased 6.3%, and utilities/other decreased by
5.1%. Excluding the out of town category; sales tax for the month of February was down
1.7%.
Electronic filing and payment of Vail sales tax is now an option. Please visit
www.vailgov.com/epay
Town of Vail sales tax forms, the Vail Business Review and sales tax worksheets are
available on the internet at www.vailgov.com. You can subscribe to have the Vail
Business Review and the sales tax worksheet e-mailed to you automatically from
www.vailgov.com.
Please remember when reading the Vail Business Review that it is produced from sales
tax collections, as opposed to actual gross sales.
If you have any questions or comments please feel free to call me at (970) 479-2125 or
Kathleen Halloran at (970) 479-2116.
Sincerely,
Johannah Richards
Sales Tax Administrator
May 2, 2017 - Page 150 of 156
February YTD
TOWN OF VAIL BUSINESS REVIEW
TOM OF VAIL
Sales Tax Newsletter
February YTD 2017 Sales Tax
February YTD
2016
Collections
February YTD
2017
Collections
February YTD
Change
VAIL VILLAGE
Retail
Lodging
F&B
Other
Total
LIONSHEAD
Retail
Lodging
F&B
Other
1,013,264 1,069,348 5.53
1,528,651 1,669,948 9.24 %
1,164,200 1,179,085 1.28 %
47,088 38,826 -17.55 %
3,753,203 3,957,207 5.44 %
462,731 470,305 1.64 %
1,055,729 1,129,003 6.94 %
318,764 295,854 -7.19 %
17,661 15,241 -13.71 %
Total 1,854,886 1,910,403 2.99 %
CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL
Retail 447,084 414,371 -7.32 %
Lodging 530,382 275,739 -48.01 %
F & B 172,301 75,744 -56.04 %
Other 13,326 21,943 64.66 %
Total 1,163,093 787,798 -32.27 %
OUT OF TOWN
Retail 201,349 222,497 10.50
Lodging 117,026 109,595 -6.35 %
F & B 5,272 4,853 -7.94 %
Utilities & Other 390,551 368,584 -5.62 %
Total 714,198 705,530 -1.21 %
4/26/2017 1:28:36 PM
emGovPower
Page 1 of 2
May 2, 2017 - Page 151 of 156
February YTD
TOWN OFTOWN OF VAIL BUSINESS REVIEW
VAIL
Sales Tax Newsletter
February YTD 2017 Sales Tax
TOTAL
February YTD February YTD
2016 2017
Collections Collections
February YTD
Change
Retail 2,124,428 2,176,521 2.45 %
Lodging And Property Mgmt 3,231,788 3,184,286 -1.47 %
Food and Beverage 1,660,537 1,555,537 -6.32 %
Other 468,626 444,593 -5.13 %
Total
7,485,380 7,360,937
RETAIL SUMMARY
-1.66 %
February YTD February YTD
2016 2017
Collections Collections
February YTD
Change
RETAIL -FOOD 323,808 325,204 0.43
RETAIL -LIQUOR 127,321 128,912 1.25
RETAIL -APPAREL 361,640 355,953 -1.57 %
RETAIL -SPORT 984,421 984,875 0.05
RETAIL -JEWELRY 39,562 38,992 -1.44 %
RETAIL -GIFT 11,166 11,314 1.32 %
RETAIL -GALLERY 7,792 8,807 13.03
RETAIL -OTHER 268,607 322,349 20.01
RETAIL -HOME OCCUPATION 112 115 3.13 %
Total 2,124,428 2,176,521 2.45 %
4/26/2017 1:28:36 PM
emGovPowe r
Page 2 of 2
May 2, 2017 - Page 152 of 156
VAIL TOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: April Revenue Update
ATTACHMENTS:
Description
April Revenue Update
TOWN Of9
May 2, 2017 - Page 153 of 156
TOWN OF VAIL
REVENUE UPDATE
May 2, 2017
Sales Tax
Upon receipt of all sales tax returns, March collections are estimated to be
$3,624,513 down 14.2% from last year and down 14.2% compared to budget.
Year to date collections of $10,844,587 are down 7.4% from prior year and down
7.9% from budget. Inflation as measured by the consumer price index was up
2.4% for February. The annual budget totals $26.1 million.
Part of the large variance to prior year collections is due to the Easter holiday
falling in April for 2017 (Easter was in March for 2016). Once April tax collections
are remitted, staff will combine the monthly data for March and April to compare
to the prior March/April in order to eliminate the variances caused by the holiday.
Real Estate Transfer Tax (RETT)
RETT collections through April 26 total $2,025,928 up 34.2% from this time last
year. The annual 2017 RETT budget totals $5.85 million.
Construction Use Tax
Use Tax collections through April 26 total $259,909 compared to $898,617 from
this time last year. The annual budget totals $1,545,000.
Parking Revenue
Season to date:
Pass sales from November through April total $1,049,709 up 1.7% from prior
winter season.
Daily sales from the parking structures from November through April 23 total
approximately $3,887,360 down 8.8% from the prior winter season.
1
May 2, 2017 - Page 154 of 156
TOWN Of UAJL
VAILTOWN COUNCIL AGENDA MEMO
ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b) - to receive legal
advice on specific legal questions, regarding Delponte v Town of Vail, Case No. 15 -CA -1835 and
Deed Restriction; 2) C.R.S. §24-6-402(4)(b)(e) - to receive legal advice on specific legal
questions; and to determine positions, develop a strategy and instruct negotiators, Regarding: Vail
Village Inn Phase 5 Update, Gore Range Condominium Acquisition, Town Manager Search and
Ski Museum Lease.
PRESENTER(S): Matt Mire, Town Attorney
May 2, 2017 - Page 155 of 156
VAIL TOWN COUNCILAGENDA MEMO
ITEM/TOPIC: Recess at 4:30 pm
TOWN Of 9
May 2, 2017 - Page 156 of 156