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HomeMy WebLinkAbout2017-05-02 Agenda and Supporting Documentation Town Council Afternoon Regular MeetingVAIL TOWN COUNCIL REGULAR MEETING Agenda Town Council Chambers 1:00 PM, May 2, 2017 TOM Of UAJt Notes: Times of items are approximate, subject to change, and cannot be relied upon to determine what time Council will consider an item. Public comment on any agenda item may be solicited by the Town Council. 1. DRB / PEC Update 1.1. DRB / PEC Update 5 min. Presenter(s): Chris Neubecker, Planning Manager 2. Presentations / Discussion 2.1. Rental By Owner Study Results 45 min. Presenter(s): Kathleen Halloran, Director of Finance; Johannah Richards, Sales Tax Administrator and Ralf Garrison and Brumby McLeod, DestiMetrics Representatives Action Requested of Council: Listen to presentation and provide staff feedback and direction. Background: See attached memo Staff Recommendation: Staff requests feedback on direction regarding short-term rentals. 2.2. Burton US Open Snowboarding Championships Recap 30 min. Presenter(s): Marc Murphy, Burton Action Requested of Council: Informational only Background: Burton US Open event promoters will provide a 2017 event recap noting some of the community and economic benefits to the Town of Vail. Please note the presentation will only be a portion of the slides included in the packet in order to meet the 30 minute time limit. 2.3. Update Colorado Snowsports Museum and Hall of Fame 15 min. Presenter(s): Susie Tjossem, Executive Director, Colorado Ski and Snowboard Museum Background: Discussion on topics as follows: Transformation Capital Project January 2015 Feasibility Study. Lease Extension Capital Project Short -Term Financing Future Financial Sustainability 2.4. Welcome Center Update Presenter(s): Amanda Zinn, Welcome Center Action Requested of Council: Informational only, no formal action 20 min. May 2, 2017 - Page 1 of 156 requested Background: On October 1, 2016 the Town of Vail took over the management of the Welcome Centers and Community Host Program. This is an overview of the operations to date, including the staffing model, commitment to elevating guest experience, community host program, 2016- 2017 ski season recap and future initiatives. 3. Information Update 3.1. VLHA Meeting Results 3.2. March 2017 Sales Tax Report 3.3. February 2017 Vail Business Review 3.4. April Revenue Update 4. Matters from Mayor, Council and Committee Reports 5. Executive Session 5.1. Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b) - to receive 60 min. legal advice on specific legal questions, regarding Delponte v Town of Vail, Case No. 15 -CA -1835 and Deed Restriction; 2) C.R.S. §24-6-402(4)(b)(e) - to receive legal advice on specific legal questions; and to determine positions, develop a strategy and instruct negotiators, Regarding: Vail Village Inn Phase 5 Update, Gore Range Condominium Acquisition, Town Manager Search and Ski Museum Lease. Presenter(s): Matt Mire, Town Attorney 6. Recess 6.1. Recess at 4:30 pm Meeting agendas and materials can be accessed prior to meeting day on the Town of Vail website www.vailgov.com. All town council meetings will be streamed live by High Five Access Media and available for public viewing as the meeting is happening. The meeting videos are also posted to High Five Access Media website the week following meeting day, www.highfivemedia.org. Please call 970-479-2136 for additional information. Sign language interpretation is available upon request with 48 hour notification dial 711. May 2, 2017 - Page 2 of 156 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: DRB / PEC Update PRESENTER(S): Chris Neubecker, Planning Manager ATTACHMENTS: Description April 19, 2017 DRB Meeting Results April 24, 2017 PEC Meeting Results TOWN Of9 May 2, 2017 - Page 3 of 156 TOWN OFD DESIGN REVIEW BOARD AGENDA PUBLIC MEETING April 19, 2017 GRAND VIEW ROOM (Lionshead Parking Structure) 395 E. Lionshead Circle Vail, Colorado, 81657 MEMBERS PRESENT Bill Pierce Rollie Kjesbo (Arrived at 3:05) Doug Cahill Peter Cope MEMBERS ABSENT Andy Forstl PROJECT ORIENTATION 1:30pm SITE VISITS 1. Bailey Residence, 5155 Main Gore Drive 2. Bridge Street Land LLC, 291 Bridge Street Unit R-1(Plaza Lodge) 3. Blue Mountain Investments, 304 Bridge Street R3 (Red Lion) 4. Gondola One Signage, Vail Corp 5. Vail Ski Museum, 241 East Meadow Drive 6. Gore Creek Place, 825 West Forest Road MAIN AGENDA 3:OOpm 1. Enzian Condominiums DRB17-0069 Final review of an exterior alteration (railings, paint, doors, walkway, stairs) 707 West Lionshead Circle/Lot 1, Block 2, Vail Lionshead Filing 3 Applicant: Enzian Condominiums, represented by 359 Design ACTION: Approve MOTION: Cahill SECOND: Cope VOTE: 4-0-0 2. Vail Ski Museum DRB17-0080 Final review of changes to approved plans (door) 241 East Meadow Drive/Tract B & C, Vail Village Filing 1 Applicant: Town of Vail, represented by John King ACTION: Approve MOTION: Cahill SECOND: Kjesbo VOTE: 4-0-0 3. Bailey Residence DRB17-0089 Final review of an exterior alteration (windows) 5155 Main Gore Drive South/Lot 20, Vail Meadows Filing 1 Applicant: Jeffrey Bailey Revocable Trust, represented by KH Webb Architects ACTION: Approve MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0 4. Vail Corp. DRB17-0093 Final review of a sign (Operations) Tract E, Vail Village Filing 5 Applicant: Vail Corp., represented by Jeff Babb ACTION: Table to May 3, 2017 MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0 Page 1 Jonathan Jonathan Jonathan Jonathan May 2, 2017 - Page 4 of 156 5. Berlanti Residence DRB17-0083 Final review of an addition 5075 Ute Lane/Lot 29, Vail Meadows Filing 1 Applicant: Mckenna L Berlanti Trust, represented by Sipes Architects ACTION: Approve MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0 6. Marriott Residence Inn DRB16-0339 Final review of new construction (lodge, employee housing & parking) 1783 North Frontage Road West/Lot 9, Buffehr Creek Resubdivision Applicant: Vail Hotel Owner ESHV LLC, represented by Mauriello Planning Group ACTION: Approve MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0 Chris Matt 7. Bridge Street Land LLC DRB17-0007 Matt Final review of an addition 291 Bridge Street Unit R-1 (Bridge Street Lodge)/Lot F -K, Block 5C, Vail Village Filing 1 Applicant: Bridge Street Land LLC, represented by Pierce Architects ACTION: Approve w/ Condition(s) MOTION: Cahill SECOND: Cope VOTE: 2-0-2 (Kjesbo and Pierce recused) CONDITION(S): 1. Prior to the submission of a building permit application, the applicant shall revise the metal railing at the third floor southwest balcony structure to match the decorative wood railings located on the second floor balconies. 8. Avant -Herbst -Epstein Residence DRB17-0087 Final review of an exterior alteration (windows) 3094 Booth Falls Court Unit 14/Lot 1, Block 2, Vail Village Filing 12 Applicant: Deborah Avant, Timothy Herbst, Rachel Epstein, represented by Alex Cudney ACTION: Approve MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0 Matt 9. Blue Mountain Investments DRB17-0095 Matt Final review of changes to approved plans (vent, condenser, louver, windows, chimney, landscaping) 304 Bridge Street R3 (Red Lion Condominiums)/Lots E -H, Block 5A, Vail Village Filing 1 Applicant: Blue Mountain Investments, represented by VAG Architects ACTION: Approve w/ Condition(s) MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0 CONDITION(S): 1. Prior to the submission of a building permit application, the applicant shall submit a landscape plan, to be reviewed by the Community Development Department staff, indicating that the combined height of the trees to be removed will be replaced elsewhere on site and on a foot for foot basis. 10. Gore Creek Place DRB17-0098 Final review of an exterior alteration (fence) 825 West Forest Road/Lot 3, West Day Subdivision Applicant: Gore Creek Place HOA, represented by Paul Datsko ACTION: Deny MOTION: Kjesbo SECOND: Cahill Page 2 Matt VOTE: 4-0-0 May 2, 2017 - Page 5 of 156 11. Gore Creek Condo Building D Association DRB17-0070 Final review of an exterior alteration (siding/decks/walkways) 5014 Main Gore Drive Units 1-4/Lot 4, Gore Creek Meadows Filing 1 Applicant: Gore Creek Condo Building D Association, represented by Melissa Hewitt ACTION: Approve w/ Condition(s) MOTION: Kjesbo SECOND: Cahill VOTE: 4-0-0 CONDITION(S): Matt 1. Prior to the submission of a building permit application, the applicant shall revise the plans such that the first floor siding is the dark vertical siding, the second floor siding is the light brown horizontal siding, and the belly band is black. STAFF APPROVALS Stewart Residence B17-0077 Final review of an exterior alteration (re -roof) 5146 Gore Circle/Lot 3, Block 2, Bighorn 5th Addition Applicant: Pat Stewart, represented by Master Sealers Inc. Simpson Residence B17-0079 Final review of an exterior alteration (windows) 508 Lionshead Circle Unit 404/Lot 2, Block 1, Vail Lionshead Filing 1 Applicant: Nedree Simpson, represented by Rusty Spike Enterprises Inc. Bolanovich Irrevocable Trust B17-0105 Final review of an exterior alteration (windows) 434 Gore Creek Drive Unit D3/Lot B, Block 3, Vail Village Filing 5 Applicant: Bolanovich Irrevocable Trust, represented by Nett Designs Construction Snowflake Trust B17-0106 Final review of an exterior alteration (re -roof) 3110 Booth Creek Drive Unit A/Lot 9, Block 3, Vail Village Filing 11 Applicant: Snowflake Trust, represented by TCC Roofing Savage Residence B17-0107 Final review of an exterior alteration (re -roof) 3110 Booth Creek Drive Unit B/Lot 9, Block 3, Vail Village Filing 11 Applicant: Kendall Savage, represented by TCC Roofing Marx Residence DRB17-0079 Final review of a sign (Construction sign) 2627 Arosa Drive/Lot 10, Block C, Vail Ridge Subdivision Applicant: Lawrence Marx, represented by SRE Building Associates Potato Patch Townhomes Homeowners Association DRB17-0082 Final review of an exterior alteration (roof) 770 Potato Patch Drive/Lot 6, Block 2, Vail Potato Patch Filing 1 Applicant: Potato Patch Townhomes Homeowners Association, represented by Dave Laczi JMB Manning Trust DRB17-0092 Final review of change to approved plans (windows, deck, headers, gas meter) 2440 Chamonix Lane/Lot 2, Block B, Karins Ridge Subdivision Applicant: JMB Manning Trust, represented by Berglund Architects Page 3 J.R. J.R. J.R. J.R. J.R. Matt Chris Chris May 2, 2017 - Page 6 of 156 North Nevada LLC DRB17-0097 Final review of changes to approved plans (hot tub, terrace) 2460 Bald Mountain Road/Lot 20, Block 2, Vail Village Filing 13 Applicant: North Nevada LLC, represented by Martin Manley Architects Happy Place Residence DRB17-0100 Final review of an addition (loft, windows) 641 West Lionshead Circle Unit 402 (Montaneros)/Lot 8, Block 1, Vail Lionshead Filing 3 Applicant: Happy Place LLC, represented by Martin Manley Architects Zvibelman Residence DRB17-0105 Final review of an exterior alteration (deck, patio) 1817 Meadow Ridge Road Unit 5(Capstone Townhouses)/Lot 21, Buffehr Creek Resubdivision Applicant: Barry Zvibleman Lublan S. A. DRB17-0106 Final review of an addition (interior conversion) 68 East Meadow Drive Unit 503 (Village Inn Plaza)/Lot 0, Block 5D, Vail Village Filing 1 Applicant: Lublan S. A., represented by Eggers Architecture Lublan S. A. DRB17-0107 Final review of changes to approved plans (skylights) 68 East Meadow Drive Unit 502 (Village Inn Plaza)/Lot 0, Block 5D, Vail Village Filing 1 Applicant: Lublan S. A., represented by Eggers Architecture Town of Vail DRB17-0108 Final review of changes to approved plans (deck) 2507 Arosa Drive/Lot 5, Block D, Vail Das Schone Filing 1 Applicant: Town of Vail, represented by John King Vail Clinic Inc. DRB17-0109 Final review of changes to approved plans (vents) 180 South Frontage Road/Lot E & F, Vail Village Filing 2 Applicant: Vail Clinic Inc., represented by Braun Associates Inc. Staley Residence DRB17-0112 Final review of an exterior alteration (deck) 1475 Lions Ridge Loop/Lot 3, Lions Ridge Filing 2 Applicant: Trenton Staley, represented by Beth Levine Architect Petrus Management Corp DRB17-0113 Final review of an exterior alteration (pavers) 64/84 Beaver Dam Road/Lots 28 & 31/Block 7, Vail Village Filing 1 Applicant: Petrus Management Corp., represented by Berglund Architects Kivland Residence DRB17-0115 Final review of an exterior alteration (vent) 1738 Golf Lane Unit 61/Area A, Sunburst at Vail Applicant: Kivland Family Trust, represented by Jeff Lutz Builders Inc. Galvin Residence DRB17-0116 Final review of a change to approved plans (addition) 303 Gore Creek Drive Unit 12/Lot 12, Block 5, Vail Village Filing 1 Applicant: Michael Galvin, represented by K.H. Webb Architects Page 4 Chris Matt Jonathan Jonathan Jonathan Chris Jonathan Jonathan Jonathan Jonathan Jonathan May 2, 2017 - Page 7 of 156 Beaver Dam S.A. DE C.V. DRB17-0119 Final review of an exterior alteration (storage) 330 Beaver Dam Circle/Lot 6, Block 3, Vail Village Filing 13 Applicant: Beaver Dam S.A. DE C.V., represented by Nedbo Construction Morning Dew Capitol DRB17-0120 Final review of a change to approved plans (hot tub) 3030 Booth Creek Road/Lot 5, Block 3, Vail Village Filing 11 Applicant: Morning Dew Capitol, represented by Krueger Architecture Chalets at the Lodge at Vail HOA DRB17-0123 Final review of a minor exterior alteration (stairs/drain) 151 Vail Lane/Tract B, Front Door Three Dimensional Subdivision Applicant: Chalets at the Lodge at Vail HOA, represented by SRE Building Associates Jonathan Jonathan Jonathan The applications and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Grand View Room of the Lionshead Parking Structure. Times and order of items are approximate, subject to change, and cannot be relied upon to determine at what time the Design Review Board will consider an item. Please call 970-479-2138 for additional information. Sign language interpretation available upon request with 24-hour notification, dial 711. Page 5 May 2, 2017 - Page 8 of 156 TOWN OFUAJL PLANNING AND ENVIRONMENTAL COMMISSION April 24, 2017, 1:00 PM Vail Town Council Chambers 75 S. Frontage Road -Vail, Colorado, 81657 1. Call to Order Members Present: Brian Gillette, Pam Hopkins, John -Ryan Lockman, Karen Perez, John Rediker, and Brian Stockmar Members Absent: Ludwig Kurz Legal Update and Training - Matt Mire, Town Attorney — Matt Mire provided general legal training on the topics of liability, legislative and quasi-judicial reviews, conflicts of interest, and ex -parte contact. He indicated that for conflicts of interest, PEC members should consider if they, their spouse, family or company would receive any financial benefit from any decision that they make as a voting member of the PEC. If so, then there is a conflict of interest. Mire discussed the roles and responsibilities of the Planning and Environmental Commission, the requirements to take minutes, voting procedures, and conduct during site visits. Election of Chair - Commissioner Gillette, seconded by Brian Stockmar, made a motion to nominate John Rediker as Chairman of the Planning and Environmental Commission. The motion was approved 5-0-1 (Rediker Recused). Election of Vice -Chair - Commissioner Gillette, seconded by Brian Stockmar, made a motion to nominate Ludwig Kurz as Vice -Chairman of the Planning and Environmental Commission. The motion was approved 6-0-0. Site Visit — Mountain View Residences on Gore Creek — 434 South Frontage Road 2. A request for a recommendation to the Vail Town Council of an application to establish Special Development District No. 42 (Vail Mountain View Residences), pursuant to Section 12-9(A), Special Development Districts, Vail Town Code, to allow for the development of a mixed use building consisting of 12 dwelling units with 6 attached accommodation units (lock -offs), 21 accommodation units and 9 employee housing units, located at 430 and 434 South Frontage Road/Lot 1, Vail Village Filing 5 and setting forth details in regard thereto. (PEC17-0006) — 60 min. Applicant: Lunar Vail, represented by Mauriello Planning Group Planner: Jonathan Spence MOTION:Continue to May 22, 2017 FIRST: Perez SECOND: Lockman VOTE: 6-0-0 Spence introduced the project to the PEC. Spence outlined the process for the review of a May 2, 2017 - Page 9 of 156 request for a new Special Development District (SDD). The PEC will be asked to make a recommendation to the Town Council. Spence then summarized the project details, including the number and type of the proposed units. The structure will be constructed atop the existing parking facility. Deviations associated with the request include: the east side setback, building height, density, gross residential floor area (GRFA), site coverage, and loading dock width. Spence identified an error in the staff memo regarding attached accommodation units (AUs) and how they apply to density. Spence then discussed the history of the subject property as well as adjacent parcels. In 2006 the property was subdivided, creating nonconformities in regards to site coverage and limited the future available GRFA. Gillette asked about the purpose of the 2006 subdivision. Spence deferred to the applicant to answer during their presentation. Rediker asked Spence for clarification of the existing zoning of the subject property and adjacent parcels. Rediker then asked about the criteria for establishing an SDD. Spence summarized the nine (9) standards that are to be considered during the review of an SDD. Spence added that consideration is to be given to the public benefit versus the amount of relief requested. Gillette asked about the process involved in the previous subdivision. Spence responded that it was reviewed and approved by the PEC. Stockmar stated a concern about the relationship between the previous subdivision and the relief being requested. Gillette and Rediker asked that the minutes of the PEC meeting that approved the subdivision be provided before the next meeting. Gillette asked about the amount of relief that would be required if the subdivision did not occur. Spence replied density, height, and possibly GRFA. Hopkins asked if parking would be compliant to which Spence replied in the affirmative. Perez asked about the status of the Apollo Park lease and if there were any plans for its redevelopment. Spence replied that there are no requests at this time. Hopkins asked for clarification of the property lines. Dominic Mauriello, representative of the applicant, provided a PowerPoint presentation. Mauriello introduced the development team and then discussed the characteristics of the area surrounding the subject property. Mauriello discussed the proposed site plan including circulation and the building footprint. Phase One of the development included 112 parking spaces that also accommodated parking needs for Phase Two. Mauriello summarized the number and type of units proposed. He emphasized that the proposed employee housing units (EHUs) are a public benefit. Mauriello introduced Will Hentschel of 359 Design to discuss the elevations and architectural design of the proposal. Referencing the elevations, Hentschel stated that the north elevation design took into account the surrounding context and other architecture along the 1-70 corridor. The south elevation maintains a base -middle -top design approach. May 2, 2017 - Page 10 of 156 Materials include stone veneer base, wood siding where allowed, metal panels, and glass. Hentschel then reviewed the floor plans for each level. Mauriello continued his presentation by outlining the approval process. He then discussed the public benefits of the project including the provision of EHUs, short term AUs, and public art. Gillette suggested that the applicant consider placing the public art near the creek. Mauriello discussed the history of the subject property and its relation to Apollo Park to the east. Gillette asked for clarification on the existing building and if it encroaches into the side yard setback. Mauriello summarized the requested deviations from the underlying High Density Multi - Family (HDMF) Residential zone district and compared them to other previously established SDDs. Mauriello stated that an Environmental Impact Report (EIR) has been provided. The report did not find any significant impacts to the environment. A traffic study has also been provided. CDOT (Colorado Department of Transportation) will not require any new improvements. Mauriello then identified the pedestrian connections. A video of a sun/shade analysis was provided. Mauriello provided more details regarding the layout, size, and location of the EHUs. He then did the same for the AUs and for sale dwelling units (DUs). Gillette asked if anyone knew how many hotel rooms were in the Vail Mountain Lodge. Brian Johnson, property manager of the Vail Mountain Lodge, was in attendance and responded that there are twenty (20) AUs within Vail Mountain Lodge. Hopkins asked about the separation distance between Phase One and Phase Two. Hentschel stated that at its closest point it is approximately 22' between structures. Mauriello discussed the project in relation to the goals, objectives, and action plan located within the Vail Village Master Plan. Mauriello concluded his presentation by discussing the public outreach the applicant has conducted to date. Spence asked Mauriello to discuss why the application to amend the Vail Village Master Plan was withdrawn. Rediker asked for commissioner comment. Stockmar stated his concern about the previous subdivision and what might be anticipated for the subject and adjacent properties. Rediker asked what the sun/shade impact will be to the frontage road. Mauriello explained May 2, 2017 - Page 11 of 156 that there will be some impact and has already discussed with Public Works the necessity for heated sidewalks. Rediker asked about impacts on the road itself. Mauriello stated that measures similar to those taken by Solaris may be required. Rediker asked about the impact on the parking lot to the east. Mauriello replied that the impact tends to occur during summer afternoons but will provide more information at the next meeting. Rediker asked for clarification in regards to the setbacks. He stated that the Vail Village Master Plan references extensive landscape buffering if the subject property were to be redeveloped and asked about any proposed landscaping. Hopkins asked if CDOT regulated the size of the vegetation in the right-of-way. Mauriello responded that there is no proposed vegetation within the right-of-way. Perez asked if there are any noise impact studies in consideration of the proximity of the units. Hentschel replied that no studies have been conducted, but they will meet the Vail Town Code noise requirements. Gillette asked staff if there were design guidelines by which the proposal should be evaluated. Spence stated that there are basic guidelines located within the Vail Village Master Plan, but the property is not located within the Vail Village Urban Design Guideline document. Rediker asked staff if there are other items located within the Vail Village Master Plan that are of concern due to a lack of compliance. Lockman asked about specific details of different zone districts. Perez asked if there is concern about creating SDDs instead of maintaining consistent zone districts. Spence outlined concerns that have been mentioned about SDDs, including a lack of predictability. Lockman asked about the proposed setback deviation. Mauriello stated that the applicant is looking at adjusting the zero foot (0') setback. Gillette stated that in order to address the setback issue, the lot could be re -subdivided. Mauriello stated that this would not be likely. Hopkins commented about the lack of visual interest on the north side of the property and suggested additional pockets of landscape. Rediker opened the meeting for public comment. Chris Romer, President, Vail Valley Partnership (VVP), stated the VVP supports the proposal. The VVP finds the bulk and mass is appropriate and meets a need for mid-range hotel rooms and EHUs. Tom Saalfeld., manager of the Tyrolean building, requested sun/shade analysis on the Tyrolean. He stated that there are owners within the Tyrolean concerned about the height and density of the proposed structure. Brian Johnson, manager of Vail Mountain Lodge, stated his support for the project and that May 2, 2017 - Page 12 of 156 he did not feel the proposed hotel units would compete with Vail Mountain Lodge. He does not object to the height of the proposed structure. He does agree that the sidewalk should be heated. Commissioner Comment: Stockmar: Expressed his concern about the proposed height of the structure, especially in relation to the existing building and the Tyrolean building. He is also concerned that the proposed setback is too small. He also suggested the lengthy EHU hallway should be broken up. Hentschel clarified that it was the hallway for the AUs. Stockmar clarified that said hallway should be broken up. Gillette: Expressed concern about the bulk and mass of the structure, including the uniform roofline and facades. Expressed support for SDDs and adding GRFA and bulk if there is sufficient public benefit. He suggested the structure meet code height toward the west in proximity of the Tyrolean. In regards to public benefit, he would like to see more EHU and less AU floor space. He also believes the setback requirements should be met. Lockman: Concerned about the setback encroachment. Also concerned about the amount of GRFA proposed, which is connected to concerns about the building height and mass. Acknowledges the benefits of adding GRFA in proximity to the commercial core, but believes the Vail Village Master Plan specifically addresses a limit to mass and height. Hopkins: The project creates a tunnel effect on the south side of the structure. Is concerned about the sidewalk and believes it should be heated. Concern about building height as the existing garage is already above grade. She asked for locations of mechanical equipment. Hentschel replied that there will be spaces created within the parapet areas, but they will provide more information at the next meeting. She is also concerned with the lack of animation on the north facade. Perez: Concerned about the proposed building height. Rediker: The Vail Village Master plan recommends four stories, which is an issue especially in consideration of the sloping nature of the property. He is concerned about the height and believes people driving along the frontage roads and 1-70 should be able to see Vail Village and Vail Mountain. He commented on zoning in general and the use of SDDs. Though he is not necessarily against the use of an SDD, he stated the property was designated as HDMF for a reason. Agreed that the north facade needs additional architectural character and buffering from the frontage road. Also has concerns regarding installation of heated sidewalks due to their environmental impact. In regards to neighboring properties, he finds it helpful to have written comment either in favor of or in opposition to the project. Stated that there are some benefits to the proposal, including the addition of hot beds. Concluded with his belief that the project might be helped by the elimination of some of the EHUs as the project as proposed is too Targe. 3. A request for a recommendation to the Vail Town Council for a zoning text amendment pursuant to Section 12-3-7 Amendment, Vail Town Code, to amend Title 12 of the Vail Town Code to add a new Chapter 26, Traffic Impact Fee, and setting forth details in regard thereto. (PEC17-0008) — 45 min. Applicant: Town of Vail, represented by Tom Kassmel Planner: Chris Neubecker May 2, 2017 - Page 13 of 156 MOTION: Continue to May 8, 2017 FIRST: Gillette SECOND: Lockman VOTE: 6-0-0 Neubecker introduced the proposed text amendment to add a chapter to Title 12 for a Transportation Impact Fee. The amendment covers system related and project related impacts. A draft ordinance has been provided to the PEC. The ordinance allows for the Town Council to set the fee annually. Tom Kassmel, Town Engineer, described the Transportation Impact Fee in more detail. The origin of the proposal is based on the Town Council's request that a fee that is already being collected be codified in the Town Code. A consultant, TischlerBise, was hired to complete a rational nexus study of the impacts of development on the Town's transportation infrastructure and develop the recommended fees. The purpose of the transportation impact fee is to help offset future transportation infrastructure needs caused by growth and new development. Referencing a PowerPoint presentation, Kassmel discussed the differences and similarities between the existing and proposed transportation impact fee language. Kassmel included state requirements associated with the Colorado Impact Fee Act and different methods for implementing impact fees. He explained the difference between project level and system level improvements. He also described some potential future transportation projects and areas where additional road lanes might be needed over the next 25 years. Kassmel then provided examples of what the transportation impact fee would be for certain types of development. The commissioners asked several questions about how the impact fee would be applied in certain scenarios. Several commissioners expressed concern about how the fee was proposed to be applied on a square footage basis. There were comments that a fee based on the construction of new units would be fair. There was some questions about basing the fee on the number of parking spaces required. Kassmel stated that it would be helpful for the commissioners to provide comments on the language of the proposed ordinance, especially in regards to the findings, purpose, and applicability. Gillette stated his support for finding an alternative means to raise the necessary funds, such as an increase in sales tax. He reiterated his concern that the fee as proposed would be paid by only a few new developments, rather than spread across the community. 4. A request for the review of a variance from Section 11-6-4-A-3, Building Identification Signs, Vail Town Code, in accordance with the provisions of Section 11-10-1, Variances and Appeals, Vail Town Code, to allow for a building identification sign above the 25 foot height limitation, located at 1295 Westhaven Drive (Hotel Talisa)/Cascade Village — Cascade Club Condominiums, and setting forth details in regard thereto. (PEC17-0007) Applicant: Hotel Talisa, represented by Mauriello Planning Group Planner: Chris Neubecker Withdrawn May 2, 2017 - Page 14 of 156 5. Approval of Minutes April 10, 2017 PEC Meeting Results MOTION: Approve FIRST: Stockmar 6. Informational Update 7. Adjournment MOTION: Adjourn FIRST: Perez SECOND: Perez VOTE: 6-0-0 SECOND: Stockmar VOTE: 6-0-0 The applications and information about the proposals are available for public inspection during regular office hours at the Town of Vail Community Development Department, 75 South Frontage Road. The public is invited to attend the project orientation and the site visits that precede the public hearing in the Town of Vail Community Development Department. Times and order of items are approximate, subject to change, and cannot be relied upon to determine at what time the Planning and Environmental Commission will consider an item. Please call (970) 479-2138 for additional information. Please call 711 for sign language interpretation 48 hour prior to meeting time. May 2, 2017 - Page 15 of 156 TOWN Of9 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: Rental By Owner Study Results PRESENTER(S): Kathleen Halloran, Director of Finance; Johannah Richards, Sales Tax Administrator and Ralf Garrison and Brumby McLeod, DestiMetrics Representatives ACTION REQUESTED OF COUNCIL: Listen to presentation and provide staff feedback and direction. BACKGROUND: See attached memo STAFF RECOMMENDATION: Staff requests feedback on direction regarding short-term rentals. ATTACHMENTS: Description RBO Memo RBO Study Presentation Slides May 2, 2017 - Page 16 of 156 TOWN OF VAIL' Memorandum TO: Vail Town Council FROM: Finance Department and Economic Development Department DATE: May 2, 2017 SUBJECT: Rental by Owner Study Results I. SUMMARY The purpose of this memo is to summarize information gathered by DestiMetrics in the first phase of a comprehensive study of the RBO (rent by owner) market and provide an opportunity for Council to consider options for regulation of short-term rentals. Based on Council's feedback, staff will return with additional information and recommendations for potential policy changes. II. BACKGROUND The Vacation Rental Industry Vacation rentals have increased dramatically over the last 20 years. Vail property owners have long rented their homes on a short-term basis to visiting vacationers. Short-term rental is defined as a residential dwelling rented for the purpose of transient lodging for a period of time not to exceed 30 consecutive days. Short-term rentals fall into several categories, ranging from the rental of a single bedroom, to several bedrooms, to an entire home. Previously, such rentals were sporadic and incidental. The current "sharing economy" growing out of almost universal internet usage has caused a significant increase in residential short-term rental activity in Vail. This growth has been spurred by the evolution of companies created to facilitate this type of vacation rental, such as Airbnb and VRBO. Town of Vail's Current Regulations In the fall of 2015, Council passed an Ordinance requiring an annual business license to be obtained by owners renting units for greater than 14 days per year. Short-term rental establishments or property management companies that rent units within the Town of Vail boundaries are required to obtain a business license regardless of the location of the management office. If an owner is using a property management service then an individual license is not required. The Town of Vail business license for that property management service covers the individual owner, and the manager is also responsible for remitting sales tax on the owner's behalf. However, if the owner advertises and rents the unit independently of rentals through that rental or management service, then a unique business May 2, 2017 - Page 17 of 156 license is required. All advertisements for short-term rental units must include a Town of Vail sales tax account number. Currently, there are no land use regulations, building code, or fire life safety requirements affecting short-term rentals of residential properties in Vail. In addition, the Town does not monitor or rate properties for quality of amenities or guest service levels, parking impacts, trash and recycling disposal, or the effect of short-term rental units on the long-term rental market. Since January 1, 2016 the town has licensed approximately 310 individual "Rental by Owner" businesses and another 620 short-term rental units through local property management companies for a total of 930 licensed short-term rental units. Current research from DestiMetrics shows that there are approximately 2,352 short-term rentals available within the Town, leaving approximately 1,422 unlicensed. Around the Nation The Town of Vail is not unique regarding short term rental properties. Many jurisdictions' reactions to the short-term rental boom have been mixed, ranging from a relatively hands-off approach to permanent moratoriums on their operation. Some municipalities have amended their code to regulate short-term rentals. The regulations intend to address concerns such as the protection of neighborhood character, tax revenues, fair competition with licensed hotels and resorts, and the safety of renters. Regulations on short-term rentals have included geographic -based or zoning restrictions, quantitative or operational restrictions, and registration / licensing. Operational regulation standards have included: • Occupancy Limits • Parking Requirements • Emergency Access Requirements • Fire / Life Safety Requirements • Designated Local Representative • Trash and Recycling Facilities As a part of the RBO Study, DestiMetrics gathered detailed information on the various ways other communities are addressing the RBO market. Please see the below discussion for an analysis of regulations and licensing implemented by competitive resort areas. III. DISCUSSION DestiMetrics Report Attached are the results from the RBO Study that DestiMetrics began in January 2017. The enclosed document contains two elements. The first part is a summary of the Town of Vail Broader Bed -Base Analysis completed by RRC & Associates. This rental by owner inventory analysis was designed to identify the existing supply of residential short-term rental units. The second part is an Executive Summary of ski town requirements for operating residential short- term rentals. DestiMetrics findings reveal that the Town of Vail has established the foundation of a short-term rental licensing, administration and compliance program, but is conservative when -2- May 2, 2017 - Page 18 of 156 compared to other similar resort town destinations. DestiMetrics has recommended a set of policies and related programs based on the best practices of other destinations that balances the monitoring and measuring of short-term rental properties with a business -friendly environment. Considerations • Lost Revenue - With approximately 40% of the identified short-term rentals currently licensed, the Town is missing a significant amount of tax and licensing revenue. Staff does not have an effective way to monitor or track the variable short-term rental market. Numerous software applications are now available that can update on a daily basis the specific properties that are offered for short-term rentals and the number of nights that they are rented. The current ordinance that allows a property to be exempt from licensing if rented fewer than 14 days is very difficult to audit and monitor. In addition, the majority of property owners who do not have the business license do not remit sales and lodging taxes on the 14 days, as there is no tracking mechanism for the town to verify that rentals transactions are happening. • Life Safety — Currently, there are fire and life safety codes that apply to short term rentals within the town's adopted fire code, however we do not have a mechanism in place to enforce them. Hotels and resorts are required to abide by numerous life safety regulations, such as maximum occupancy, emergency exiting, fire suppression systems, alarms, and carbon monoxide detectors. Guests have become accustomed to the understanding that these regulations are in place and they travel with the expectation that any property they are going to rent is a safe place for them to stay. If Council was interested in addressing this issue, the town should amend the code to make it more attainable for the rental market. • Vail Quality Standards - Beginning in 1999, all lodging, with the exception of rental by owner units, are currently rated through the Lodging Quality Assurance Program (LQA). The program was put in place to ensure an un -biased and accurate depiction of each lodging property. During the LQA inspection process, every interior detail of a property is inspected and scored. The details are then compiled, and each property is assigned an overall lodging quality score that will fall into one of four levels from platinum to bronze. The level of management and supervision of short-term rental properties vary. Unlike a hotel or resort, there isn't a guarantee that someone is available to assist with issues or questions during a stay. Town staff has received complaints from guests that they have called property owners and listing sites with issues during their stay and received no response or assistance. • Quality of Life / Community - Short-term rentals can generate issues by creating commercial activity in residential areas (mini -hotels in neighborhoods). Problems can include noise levels, inadequate parking, onsite trash and recycling disposal, traffic congestion, and overburdened infrastructure intended for residential use. A large area of concern in the community has been the impact to long-term housing for locals. A lack of property management with RBO units also impacts the neighbors of short-term rental properties. We have received multiple complaints that neighbors don't know who to contact -3- May 2, 2017 - Page 19 of 156 regarding noise, trash, or parking violations. Neighbors also complain that a problem ends as one renter leaves and begins again as new renters arrive. The out-of-state property owner may not even be aware of the issues created by their renters or with the constant turnover of the property. Long-term rentals are not required to be licensed by the Town. Licensing these properties would allow us to track the movement between short and long-term rental base and to require that proper health and safety standards are maintained for these properties as well. • Fair Competition - Concerns have been raised about the fairness of the gap of regulation between hotels, resorts and short-term rentals. Additional standards and regulations may be viewed as a way to level the playing field between short-term rental properties and competing hotels and resorts that are commercially regulated. • Enforcement / Fines / Incentives - There is no enforcement program or fines currently in place for property owners who do not comply with the current short-term rental licensing requirements. Staff will return to Council with a proposal of enforcement options, including penalties and/or incentives for compliance. IV. REQUEST OF COUNCIL Upon review of the DestiMetrics RBO Study, staff is requesting feedback on the direction Council would like staff to move forward, or if any of the specific considerations listed above should be considered a priority. Staff will then return to Council with additional information and/or proposed policy changes. - 4 May 2, 2017 - Page 20 of 156 TO: Town of Vail Economic Development and Finance Departments FROM: DestiMetrics and RRC Associates DATE: Tuesday, April 25, 2017 SUBJECT: Rent by Owner Study, Executive Summary We are writing to share our results from the RBO Study that began in January 2017. The enclosed document contains three elements. The first part is a summary of the Town of Vail Broader Bed -Base Analysis completed by RRC & Associates. The second part is an Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals. And, the final part is a table of recommendations to discuss with you and your colleagues in preparation for Council on May 2, 2017. Our hope is to share the results with your team and discuss the recommendations that you feel are appropriate for the Town of Vail and the upcoming meeting. Our findings reveal that the Town of Vail has now established the foundation of a rent -by owner licensing, administration and compliance program, but is conservative when compared to other similar resort town destinations, who have been more proactive. These efforts still fall short in identifying and quantifying the overall residential short-term rental inventory. A more aggressive set of policies and related programs are being recommended, that adapts the best practices of other destinations and results in a middle -of road program that balances monitoring/measuring overall vacation rental inventory, including both professionally managed and rent -by -owner, without undue Town staff overhead and homeowner push -back. The table of recommendations at the end of this document are meant to guide our discussion, provide an opportunity to prioritize the recommendations, and categorize them into buckets and phases for completion. Sincerely, Ralf Garrison, Chris Cares, and Brumby McLeod Page 1 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 21 of 156 Part I: Town of Vail Bed -Base Housing Inventory Analysis Part I: Analysis of Residential Housing Inventory in the Town of Vail Introduction The DestiMetrics team analyzed the residential inventory in Vail as a part of the Rent by Owner (RBO) study conducted in early 2017. The residential inventory analysis was designed to create a database representing the "supply" of existing units as a basic building block for the RBO analysis. Specifically, the inventorying of residential units began with the downloading of the Eagle County Assessor's data base for the county as a whole. Units within the Town of Vail were identified and they were separated from the larger data set of all Eagle County residential units to permit more detailed analysis. Foundational Framework The basic concept that underpins the Vail RBO analysis is described by the graphic below (See Figure 1). It illustrates the idea that in order to understand the overall supply of units it is necessary to gather information from several distinct sources, as illustrated. Figure 1: Vail RBO Analysis Framework Vail Transient Inventory Monitor Managed Rental Data - DMX T.I.S. (Transient Inventory Subscribers) -Hotels and Managed units) Web Site Data Aggregation aka Validator (Second Phase) ...1111111111 Town of Vail Municipal License Data — RBO & Managed Units Identified County Inventory Filtered for Vail Data arranged to permit analysis Page 1 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 22 of 156 Part I: Town of Vail Bed -Base Housing Inventory Analysis The Destimetric's approach involved collecting data from multiple sources, then tying the information to the County Inventory and to a customized Vail Transient Inventory Monitor database. Creating the Transient Inventory involved the following steps: Page 2 • Beginning with the Vail residential inventory or census of units. As shown, the County Assessor's data base provides the platform on which the Inventory Monitor is based. In addition, a variety of other variables were collected and organized in a manner that would permit additional analysis. Taken together, the resulting data are designed to provide an inventory or census that permits the existing units to be quantified and described. Further, the uses of the units can then be considered, recognizing that at any given point in time the uses change; for example, units come in and out of the RBO inventory, are sometimes long term rented, or may be taken out of rental stock completely. The Transient Inventory is the foundation for other types of analysis that were anticipated to be performed by the Destimetrics team in order to more fully understand the RBO marketplace in Vail. • An overview of the illustration. Figure 1 shows the primary data sources that underpin Vail's efforts to understand transient inventory. The primary source of data that forms a foundation for the analysis is the Eagle County Assessor's Database, illustrated in the green rectangle. It was the point of beginning for the Destimetrics quantitative work. The County Inventory represent the starting point for understand the Supply of residential units, both in the County and in the Town of Vail. This information is then supplemented with additional data from the Destimetrics Transient Inventory that includes an inventory of hotels and lodge units, along with units that are identified to be "managed," shown on the left side of the figure. The right side illustrates the data that is being obtained from Vail's town licensing effort and includes RBO and Managed units that have signed up for the program as required by Code. Finally, in the center of the blue boxes is the data obtained through efforts that have not yet been completed (Phase 2 of the Destimetrics study), to identify and "validate" RBO units that are being advertised on a variety of commercial web sites. These data will be tied to the Inventory and will be used to supplement the information obtained from the other three data sources. • The Eagle County Database. The Eagle County Assessor's Database was organized to permit a variety of analyses. The first step was to identify those units that exist within the Town of Vail. The database also provides an ability to examine the physical addresses of all residential units in Vail, along with a unique address for the entity (an individual or a corporation, trust, etc.) associated with the physical location of the unit. In some cases, the unit address and the tax payer's address are the same and the owners in these situations were identified as "local residents." A second set of addresses were tagged as "seasonal or second homeowners," that is, properties for which the address of the unit is different than that of the tax payer and the tax payer's address was outside Eagle County. Additionally, units owned by trusts or named Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 23 of 156 Part I: Town of Vail Bed -Base Housing Inventory Analysis business interests, as distinct from the names of individuals or couples, were also collected and can be used in analysis. • A tax I.D. number for each property, as designated by Eagle County, was captured. This number provides a unique identifier for all properties and is a number that is also used by the Town of Vail in their sales tax licensing of residential properties. • The Neighborhood and Super Neighborhood identifications were included. This is a geographic label that the County uses to describe units in various locations within the Town of Vail. • The data permit primary/secondary homeowners to be broken down by subdivision. There are 413 identified subdivisions in Vail. • For the RBO analysis the team examined the number properties and number of units by property type group (Condo/Private Home/Hotel) based on the Destimetrics Transient Inventory study. We also looked at the more narrow property type metric (1B Condo, 2B Condo, 4B Private home, etc.) The team also captured information on the ownership of units (time/fractional ownership vs. non-timeshare/fractional), and also transient units by Location (Vail Village, West Vail, Lionshead, Cascade). The Vail Inventory Tools In an effort to create a refined database that would allow the Vail -specific Inventory to be manipulated for analytical purposes, and to be adjusted over time as the number of units changes, the team used a set of commercial software tools produced by Tableau. The results of the analysis are summarized in a series of graphs below. Additionally, the package will be made available in a Tableau "reader" format that permits Town staff to work with the data on a limited but dynamic basis. As illustrated below, the initial investigation resulted in identifying a combined inventory of units that include all residential units, along with hotel units (See Figure 2). This breakdown includes residential units broken out by whether they are believed to be occupied as second homes or primary (full time) Vail residences. Further, the primary residences include a small subset of deed restricted homes as identified and administered by the Town of Vail. These units are restricted from operating as RBO's per TOV code. As noted previously, taken together the total set of residential units represent the "supply" of residences and hotel units in Town. The use of these units, particularly the residential units, changes frequently, but the overall supply does not change unless new units are constructed, or are torn down. The Tableau tool permits the Residential Inventory to be explored in a variety of ways. The data have been graphed using the Eagle County Super Neighborhood designations, and the information is also mapped using these same geographic codes (See Figure 3). Further, the identified RBO units in the Town of Vail have been mapped and are grouped within the Super Neighborhoods. As additional RBO units are identified and licensed, they can be added to the database and the overall inventory will reflect their growing number. However, the total inventory of residential units will not change (unless new units are constructed and added to Page 3 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 24 of 156 Part I: Town of Vail Bed -Base Housing Inventory Analysis the Assessor's data base). Instead, it is the RBO use that changes and the graphic and analytic tools are designed to portray these "dynamic" use patterns as shown below. Figure 2: Total Accommodation Units from Commercial and Residential Inventory Vail Inventory Analysis Destimetrics and RRC Associates Page 4 The Vail Inventory Analysis identified residential units based on the Eagle County Assessor's records, along with hotel/motel data from the Destimetrics Transcient Inventory report. There are 9,098 units in Vail: 7,373 residential units and 1,725 hotel units. Town Owned/Deed Restricted 326 Hotels/Lodges 1,725 Residential - Second Home Residential 5,237 AA— - Primary Home 1,810 Total Residential 7,373 9,098 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 25 of 156 Part I: Town of Vail Bed -Base Housing Inventory Analysis Figure 3: Residential Inventory by Neighborhood Vail Assessors Inventory Dashboard Destimetrics and RRC Associates Select Dimension to View: Super Neighborhood Residential Building Count by Super Neighborhood Residential Building Count West Vail / Intermountain East Vail / Booth Fall Condos & TH 1 1,620 11,697 Vail Core 1 1,439 11,497 Lionshead Cascade Condo & TH 1 1,134 11 171 Mid Vail Non -Core i 285 1299 Potato Patch Condo 1 271 1 276 Employee Housing @82 Other 146 2,305 On RBO List ❑ Not On RBO List % of Total Residential Building Count 96% 95% 96% 1 97% 95% 1 98% 98% Points are sized according to the residential building count: Page 5 East Vail / Booth Fall Condos & TH ▪ Lionshead Cascade Condo & TH ▪ Mid Vail Non -Core ▪ Other ▪ Potato Patch Condo ▪ Vail Core ▪ West Vail / Intermountain • 1 41 10 • 20 ( ) 30 ( ) 38 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 26 of 156 Part I: Town of Vail Bed -Base Housing Inventory Analysis The Dynamic Nature of the Residential Inventory As illustrated below, the Residential Inventory has been broken into "static" and "dynamic" units (See Figure 4). The dynamic units include a combination of the RBO inventory, as well as the Managed Unit inventory. As the RBO units are identified (and subsequently licensed, if that hasn't yet occurred) they will be added to the dynamic data set and they will come out of the static inventory (shown as the pink bars at the top of the graph). At present, 290 RBO units have been licensed. Figure 4: Residential Inventory Sub -Categories Vail Inventory Analysis Destimetrics and RRC Associates Page 6 The Inventory Analysis identifies units that are "static" (not rented short term, shown in pink) and dynamic (i.e. showing up as being rented short term, shown in blue). Of the residential units, 284 appear on the Town of Vail "Rental -by -Owner" list as of February, 2017 and have been identified by address and parcel number. Approximately 2,068 units are estimated to be managed during the winter peak based on Destimetrics Transcient Inventory Analysis (T.I.A.). Residential Not rented short term - static Residential - Second Home Residential - Primary Home Town Owned/Deed Restricted 326 Total 2,952 1,743 Rented short term - dynamic Hotels Hotels Managed Inventory 1 2,068 Liscensed RBOs - Second Home IIID 217 Liscensed RBOs - Primary Home 1 67 Total Hotels/Lodges Total 1,725 1,725 2,352 5,021 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 27 of 156 Part I: Town of Vail Bed -Base Housing Inventory Analysis Additionally, the Destimetrics Transient Inventory data has become a part of the overall database. It has been organized into tabular formats, graphed and mapped, as illustrated below (See Figure 5). Like the other components of the analysis, the data can be updated as new units come online, either as a result of new hotels, or additional managed units, as they become identified. The RBO analysis has resulted in creating a suite of tools designed to support ongoing analysis of the residential inventory. As more RBO and managed units are identified and licensed, the database can be updated and new data can be tabulated, mapped and tracked from the standpoint of use, life safety, and neighborhood factors. Figure 5: Transient Inventory Mapping Vail Transient Inventory Dashboard Destimetrics and RRC As.. None View Table and shade map by. Transient Inventory by None: Count of Number of Units Properties Grand Total 300 3793 Page 7 Points are sized according to the number of units: 1 ( ) 100 ( 200 t ) 344 lot --1 Minium �q h Non -Mapped Properties l "Non -mapped properties may not be to scale. Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 28 of 156 Part II: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals Introduction Part II provides an executive summary of the assessment completed for the Town of Vail between January and March 2017. The study examined a select group of mountain ski towns and their requirements for operating residential short-term rentals. The 10 jurisdictions for the study included Aspen, Breckenridge, Crested Butte, Durango, Jackson, Park City, South Lake Tahoe, Steamboat Springs, Telluride, and Vail. These municipalities were selected with the assistance of town staff in early January. The following paragraphs and tables provide a summary of the key findings by requirement categories and jurisdiction as they relate to operating residential short-term rentals. The review focused on municipal requirements related to zoning, life -safety, public notice, homeowner associations, tax requirements, business licensing, permitting, education, quality ratings, and fees. These areas formed the framework for comparison of the municipalities. This document highlights key findings and concludes with recommendations for the Town of Vail. The comprehensive study materials with detailed supporting documents are available upon request via an online password protected folder for Town of Vail Staff. For access, please contact Brumby McLeod via email at bmcleod@destimetrics.com. Situational Analysis There are several similarities among the communities as they relate to residential short-term rentals. The conflict between affordable housing and vacation homes is common place. Each of the jurisdictions define residential short-term rentals as housing units that are rented approximately 30 -days or less. All the communities included in the study require approval in the form of a license and or permit to rent a residential housing unit on a short-term basis. In addition, each of the communities require a local representative for any immediate issues related to the rental. None of these communities are new to the vacation rental business and all of them are making clear efforts to minimize the negative effects associated with residential short-term rentals such as quality control, licensing, taxation, and zoning. A summary of the population and housing statistics for each municipality is provided to set the context for the executive summary (See Table 1). The ratio of resident population to residential housing units seems to be more than enough housing for the community. However, further examination of housing units by their general usage reveals a large percentage of homes that are not available for full-time occupancy. These vacant homes represent units used for recreation and part-time usage by their owners and guests. Many of these units are used as residential short-term rentals. This dilemma in housing is the phenomena that makes the residential short-term rentals a key area of concern and attention for mountain ski towns. On the surface, these municipalities have more than enough housing for its residences and workforce until you reveal the actual usage of the homes. Some municipality housing profiles such as Breckenridge, Park City and Vail have vacancy ratios above 60%. Although hundreds of these homes are licensed as residential short-term rentals, even more are seasonal homes with less frequent usage. The following paragraphs will summarize the findings by category and highlight unique treatment, worthy requirements or a suggested best practice. Page 8 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 29 of 156 Part II: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals Table 1: Summary of Municipal Population, Housing Units and Usage Classification' Municipality Population Housing Units Owner Occupied Units Renter Occupied Units Vacant Housing Units I County State City of Aspen _ 7,124 6,364 _ 1,899 1,816 Ai _ 2,649 Pitkin CO 41.6% Town of Breckenridge 4,619 7,146 1,017 937 , 5,128 Summit CO 71.7% Town of Crested Butte 1,498 1,090 372 353 344 Gunnison CO 31.6% City of Durango 18,435 8,482 3,560 4,046 " 876 La Plata CO 10.3% Town of Jackson 9,442 4,758 1,526 2,370 , 862 Teton WY 18.1% Park City Municipal Corporation 8,260 10,715 1,835 1,274 , 7,607 Summit UT 71.0% City of South Lake Tahoe 23,580 16,602 3,722 6,091 . 6,789 El Dorado CA 40.9% City of Steamboat Springs 12,467 10,308 3,386 2,036 . 4,886 Routt CO 47.4% Town of Telluride 2,325 2,145 464 616 . 1,065 San Miguel CO 49.6% Town of Vail 5,532 7,366 1,223 1,493 A 4,649 Eagle CO 63.1% 1 US Census Bureau, Census 2010 Summary with ESRI Housing Profile Projections for 2016. Prepared and provided by Jeffrey B. Jones, Summit County, Utah, February 2017. Page 9 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 30 of 156 Part II: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals Zoning Several communities restrict residential short-term rentals to certain areas of town. Zoning maps detail the areas in which these rentals are allowed or restricted. The most complex zoning comes from Durango in which the entire city is zoned with residential short-term rentals allowed in certain zones. Even more, Durango caps the number of short-term rental units in some zones. Jackson only allows the rentals in two areas of town; these areas are clearly identified on zoning maps. South Lake Tahoe has two zone categories that reflect a residential versus commercial district. The zones require different processes for approval of a short-term rental. Two communities have requirements related to zoning, but unique in their approach. Breckenridge has a requirement in which all residential transactions are assumed to be vacation rental unless the new purchaser declares otherwise. Failure to complete the Accommodation Use Form will result in the receipt of a short-term rental license invoice. Park City has a zoning confirmation sign -off requirement by Zoning & Planning in the application. These restricted zones were brought to the city my HOAs that wished to have the CC&Rs restrictions enforced by the city. Life -Safety Four communities had clear Life -Safety inspection elements in their approval process. These municipalities included Durango, Jackson, Park City, and South Lake Tahoe. Jackson publishes a detailed checklist for the annual rental inspection. Park City provides a document about what should be considered to pass the inspection. South Lake Tahoe provides a detailed list of the requirements and charges a fee for the service of $133 for the first inspection. Public Notice Three of the communities with more restrictive short-term rental elements require notification of neighbors. Durango issues a public notice and issues letters to neighbors within 300 feet of the property. Jackson requires applicants to contact neighbors within 300 feet of the property via a standard notification form. And, South Lake Tahoe requires notification of neighbors within 300 feet of the property. Any written objections by the neighbors will result in a public hearing to address the concerns. HOA Several communities recognize the homeowner's association's (HOA) rules by requiring acknowledgement in the application. Aspen, Jackson, and Steamboat Springs consider the HOA rules on the short-term rental application. Jackson goes as far as to require a letter from the homeowner's association confirming that residential short-term rentals are permitted in that particular neighborhood or building. Page 10 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 31 of 156 Part II: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals Tax While all the municipalities in the study address taxes in some form on their license application, none of them are comprehensive in their check of required taxes across various levels of government. Many require the confirmation of a Federal ID or a sales tax number from the state. However, the most important as they related to total revenues are taxes related to transient room taxes, also known as occupancy taxes or accommodation taxes, and property taxes. County property taxes are not addressed in any of the applications. This tax is the largest and most relevant as property taxes often go directly into the municipal and county services such as libraries, schools, transportation, and public safety. The homestead exemption or discount on a primary residence is an important reason to check against county tax records. In addition, homes used for short-term rentals are subject to personal property tax on the furniture and fixtures of the housing unit. Business License Business licensing is the primary mechanism that municipalities are using to approve residential short-term rentals. Sales tax license applications were often synonymous with the business license for some jurisdictions. There were many variations among the municipal forms and associated requirements. For instance, South Lake Tahoe does not require a business license for a single-family home managed by the owner but does require a business license for a multi- family dwelling regardless of whether it is owner managed or professionally managed. The difference between a sales tax license application, business application, and permit application were not always clear such as the case for Steamboat Springs. Regardless, these applications were clearly requirements set forth to regulate residential short-term rentals and create a process of review and approval. Permit Aspen, Durango, and South Lake Tahoe require a permit for a residential housing unit to be used as a residential short-term rental. The permitting process for Durango appears to be the most comprehensive of the requirements and the most expensive. A permit is specific to the housing unit and its usage as a vacation rental while a business license is specific to the operator of the residential short-term rental. The permitting requirement provides a necessary distinction between the housing unit and the vacation rental operator. Education Several communities such as South Lake Tahoe and Durango provide strong resources for understanding the application and approval process for residential short-term rentals. South Lake Tahoe even has a vacation rental help line and a designated vacation rental clerk. Jackson and South Lake Tahoe also provide up-to-date lists of the housing units approved as vacation rentals. Quality Control There was no evidence of vacation rental rating systems by municipalities. The Town of Vail staff were interested in this area. Several communities had hotlines for vacation rental issues Page 11 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 32 of 156 Part 11: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals and periodically received complaints by guests or potential guests, but those were the only elements related to quality. Fees & Fines The business license and application fees are the most common across the jurisdictions. Permit and inspection fees also appear in several jurisdictions. Durango has a permit fee of $750 and South Lake Tahoe has a permit application fee of $550. Fees to appeal a denied application in South Lake Tahoe are an additional $1000. Some fees were inclusive of the entire application and approval process, while others had multiple fees at different points in the process. For instance, Jackson charges a separate inspection fee of $133. All municipalities require annual renewal fees. In addition to fees, several municipalities have stated fines and late fees for operating a residential short-term rental without approval. Details of these fines were sometimes included in the actual application for the license or permit and some even detailed fines for violations related to noise, garbage and occupancy. Page 12 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 33 of 156 Part II: Executive Summary of Ski Town Requirements for Operating Residential Short-term Rentals Table 2: Summary of Residential Short-term Rental Requirements by Municipality Municipality Zoning Life Safety Public HOA Tax Notice Business License Permit Education Quality Rating Fees City of Aspen Town of Breckenridge Town of Crested Butte City of Durango Town of Jackson Park City Municipal Corporation X X X X X x x x x $150 + X X X $75 + X x $10+ X x x x x x $750 + X X X X X X $37 + X x x x $149 + City of South Lake Tahoe City of Steamboat Springs Town of Telluride Town of Vail Page 13 X X X X X X X X X $545 + X X X X $500 + X X $187 + X X X $162 + Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 34 of 156 Part III: Recommendations to the Town of Vail Part III: Recommendations for the Town of Vail Concluding Remarks The Town of Vail has taken a lighter, more conservative approach to the regulation of residential short-term rentals in comparison to some of the jurisdictions in the assessment. However, the current state of licensing does not allow for a quick summary or quantification of residential short-term rentals, nor does it provide the ability to quantify, identify, or summarize the licensing data for use by town staff and departments. This is problematic as the town looks to improve upon the licensing program by considering new elements such as life safety and quality. The rent -by -owner versus professionally managed licensing revealed overlaps between the two categories and does not provide a comprehensive list of units. The town does not have an automated or streamlined licensing process and does not conduct any form of life safety inspections on vacation rental units. Other department are also unable to access vacation rental information. A table of recommendations are provided below for the Town of Vail to improve their processes for measuring and monitoring residential short-term rentals. Page 14 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 35 of 156 Part 111: Recommendations to the Town of Vail Table 3: Recommendations for Town of Vail to Consider Priority Problem The Town of Vail does not have a comprehensive list of vacation rentals by address or in electronic format for staff and departments to utilize. The business licensing process is being used to validate the operator of the vacation rental. However, the housing unit itself needs validation for addressing items such as life safety, deed restrictions, parking, zoning and taxation. Current application is very simplistic and misses the opportunity to collect important information regarding the unit. In Colorado, personal property in a vacation home such as furniture and appliances are taxed when used as a vacation rental. Housing affordability and usage is an overall challenge to the community. Town staffing is limited in time and resources. Housing units can quickly move in and out of the short-term rental pool without following the regulations. There is a need for a measuring and monitoring system for the residential short-term rentals. There does not appear to be an enforcement mechanism for compliance. Difficult to identify the multi -family condominium units Recommendation Category Create a real-time database of housing units and their addresses that can provide reports on vacation rental housing units and licensing for the Town. Create a separate permitting process for the housing unit that will allow items such as life safety, deed restrictions, parking zoning, taxation and appropriateness as a residential short-term rental to be verified and approved and use business licensing as the tool to license the operator of the unit. Develop a more comprehensive vacation rental application that addresses the concerns outlined in the findings. Collaborate with Eagle County to address the correct property tax assessment and personal property taxes on vacation rentals. Track all housing units to measure and monitor housing usage overall. Add long-term rental permitting and licensing requirements in addition to short-term rental requirements. Streamline the licensing process with online processes and automatic data loading for reporting and records. Implement a technology that scans the online environment for vacation rental listings and validates them for compliance. Implement fines and fees related to non- compliance with ordinance and licensing requirements. Require an advertised vacation rental unit to list the address for non -hotel inventory Page 15 Confidential and Proprietary Information, Not for Distribution Updated as of Wednesday, April 26, 2017 Prepared for Town of Vail Staff May 2, 2017 - Page 36 of 156 DestiMetrics RESORT I TELU ENCS Vail Rent -by -Owner: Comprehensive 2017 Study Council Update Presented by: Ralf Garrison & Brumby McLeod May 2, 2017 - Page 37 of 156 Presentation Agenda DestiMetrics RESORT INTELLIGENCE 1. Introduction 2. Transient Inventory and the Housing Component 3. Scope of Work • Broader Bed -base Context for TOV • Residential STR Municipal Assessment 4. Findings 5. Recommendations/Considerations/Next Step 2 May 2, 2017 - Page 38 of 156 L Transient Inventory Bed -base Mapping System INTERNET LISTINGS ( RBO & Prof Managed ) Prof Managed ( DestiMetrics) NNI4 Transient Inventory Program Fact Base ALL BED BASE SUPPLY (GIS Bed -base Data) MUNICIPAL LICENSING May 2, 2017 - Page 39 of 156 Sources of Transient Inventory Residential housing (single family homes, condominiums and apartments) represent the largest and most dynamic source of transient housing inventory in a destination. Hotels Other Interval Single Family Homes Condominiums and Apartments May 2, 2017 - Page 40 of 156 Scope of Work: Broader Bed -Base Context DestiMetrics IMI RESORT INTELLIGENCE The broader bed -base portion of the study utilized existing information on housing and short-term rentals from multiple sources to quantify the short- term rentals in the Town of Vail and other communities from the assessment. 5 May 2, 2017 - Page 41 of 156 Sources of Transient Housing Inventory Single Family Homes Condominiums and Apartments May 2, 2017 - Page 42 of 156 Determining the Housing Inventory Mix r our usage categories of housing. Long-term, seasonal housing • 1 ■ Id • Mil • sr • • • ■ • Owner Occupied ■ Second -home not for rent MIME 'ME Blocks represent total housing units in a destination. May 2, 2017 - Page 43 of 156 Scope of Work: STR Assessment for other Municipalities DestiMetrics The assessment portion of the study collected, summarized and evaluated the short-term rental requirements and ordinances of 10 ski towns in the western region of the United States. RESORT INTELLIGENCE 8 May 2, 2017 - Page 44 of 156 Municipality Zoning Life Safety Public Notice HOA Tax Business License Permit Education Quality Rating City of Aspen Town of Breckenridge Town of Crested Butte City of Durango Town of Jackson Park City Municipal Corporation City of South Lake Tahoe City of Steamboat Springs Town of Telluride Town of Vail X X X X X X X X X X X X X X t X N' X X X 1 X x x • rX x X x x x $150 + $75 + $10 + $750 + Mi X x X $37 + X x x 1- X X X X X x x x X X X x x May 2, 2017 - Page 45 of 156 $149 + $545 + $500 + $187 + $162 + Municipal Residential Short-term Rental Requirement and Engagement Index Passive Crested Butte Park City Breckenridge South Lake Tahoe Vail Aspen Telluride Jackson Steamboat Springs Aggressive Durango May 2, 2017 - Page 46 of 156 City of South Lake Tahoe Town of Vail Town of Jackson Town of Telluride City of Aspen Park City Municipal Corporation Municipality Total Housing Units Owner Occupied Units Renter Occupied Units Vacant Housing Units Percentage of Vacant Units Town of Breckenridge Cit of Steamboat S • ri n : s Town of Crested Butte City of Durango 7,146 10,715 7,366 1,017 937 1,835 1,274 1,223 1,493 5,128 71.7% 7,607 71.0% 4,649 63.1% 2,145 464 616 1,065 49.6% 10,308 6,364 16,602 3,386 2,036 1,899 1,816 3,722 6,091 4,886 47.4% 2,649 41.6% 6,789 40.9% 1,090 372 353 344 31.6% 4,758 1,526 2,370 862 18.1% 8,482 3,560 4,046 876 10.3% May 2, 2017 - Page 47 of 156 What is the Town of Vail's Housing Inventory Mix? .1 • • Ell ME • • • • • • • • • ME • ME ME ME ■ ■ ■ ■ ■ 1 EMI I Blocks represent total housing units in the Town of Vail. May 2, 2017 - Page 48 of 156 Findings DestiMetrics INNTOP1A RESORT INTELLIGENCE 1. The Town of Vail has taken a conservative approach to regulating short-term rentals when benchmarked against other ski towns 2. STR and RBO programs will require fully quantifying and identifying all short-term rental units by address 3. This foundation will provide for future consideration of elements related to items such as life safety, occupancy limits, and parking 13 May 2, 2017 - Page 49 of 156 Recommendations DestiMetrics RESORT INTELLIGENCE Develop and implement a more progressive " Fact Based" RBO/STR program based on the following: 1. Continue toward creating a fact -base on short-term rental housing in the community 2. Incorporate an electronic database to house the information and share with other departments 3. Build the database by improving the registration and licensing systems. 4. Add enabling systems to capture Internet listings to validate against the database for compliance 5. Improve compliance to fund the program and any new initiatives such as life safety and quality 14 May 2, 2017 - Page 50 of 156 Q&A DestiMetrics RESORT INTELLIGENCE Thank you, and now to the Town Staff. TOWN of va info @DestiMetrics_com 1 www_DestiMetrics_com 1 678 5 Franklin St_ Denver, CO 80209 1 303-722-7346 May 2, 2017 - Page 51 of 156 TOWN IfO VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: Burton US Open Snowboarding Championships Recap PRESENTER(S): Marc Murphy, Burton ACTION REQUESTED OF COUNCIL: Informational only BACKGROUND: Burton US Open event promoters will provide a 2017 event recap noting some of the community and economic benefits to the Town of Vail. Please note the presentation will only be a portion of the slides included in the packet in order to meet the 30 minute time limit. ATTACHMENTS: Description Burton US Open Council Memo & Event Recap May 2, 2017 - Page 52 of 156 TOWN OF VAIL' Memorandum To: Vail Town Council From: Marc Murphy, Director of Partner Marketing, Burton Date: May 2, 2017 Subject: 2017 Burton US Open Snowboard Championships Event Recap I. BACKGROUND Burton US Open event promoters will provide a 2017 event recap noting some of the community and economic benefits to the Town of Vail. Please note the presentation will only be a portion of the slides included in the packet in order to meet the 20 minute time limit. II. ACTION REQUESTED OF COUNCIL None — informational only. ATTACHMENTS Description Burton US Open Snowboard Championships Presentation May 2, 2017 - Page 53 of 156 Surveyed Event Recap: 2017 Burton US Open TOWN OF VAIL May 2, 2017 - Page 54 of 156 Burton US Open Snowboarding Championships: February 27 — March 5, 2017 L : Ian Warda Office: 802.651.0486 Mobile: 720.937.5817 ianw@burton.com Marc Murphy Office: 802.651.0493 Mobile: 860.485.6715 marcm@burton. com Whitney Heingartner Office: 802.651.0493 Mobile: 802.779.1451 May 2, 2017 - Page 55 of 156 2 Table of Contents Introduction Brand Alignment Goals/Objectives Highlights Event Strengths Lessons Learned RRC Survey/General USO Findings USO Visitor/Attendance Lodging NPS Revenue and ROI Community Broadcast/Webcast Marketing and Promotion Social Media PR/Communications Event Budget Sustainability Appendix A: RRC Survey, Burton Dash Analysis Appendix B: RRC Survey, USO Intercept Appendix C: Contractual Deliverables Town of Vail 1 5/2/17 Page 4 Page 5 Page 10 Page 11 Page 12 Page 13 Page 14 Page 16 Page 24 Page 25 Page 29 Page 33 Page 37 Page 41 Page 45 Page 51 Page 59 Page 61 Page 65 Page 66 Page 68 TOWN 0 May 2, 2017 - Page 56 of 156 Introduction 2017 was the 35th installment of the longest running snowboard event in the world. Our 5th year in Vail solidified a consistent positive impact on the community, local businesses and Vail Mountain guests. With the support of the Town of Vail and other strategic partners, we jointly executed a week of premier, world-class and unforgettable memories to attract key consumers year over year. The 2017 US Open continued to raise the bar and built off the momentum and key learnings of the first four years. We look forward to continued success in Vail and at Vail Mountain for many years to come. Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 57 of 156 4 Vail & Burton- Two PREMIUM Brands TRAIL MAP "i9te, Ft,--wefitA FOCUS ON PREMIU DISTRIBUTION LEAD WITH DIRECT GROW SOFTGOODS PROTECT THE CULTURE, SPORT & ENVIRONMENT WE ARE the PREMIUM ALTERNATIVE MOUNTAIN LIFESTYLE BRAND _ _41111112a,— TOWN OF VA� Town of Vail 1 5/2/17 5 May 2, 2017 - Page 58 of 156 Vail & Burton- Two PREMIUM Brands PROTECT THE CULTURE, SPORT & ENVIRONMENT Bring the stance to life in everything we do Town of Vail 1 5/2/17 Maintain position as the best snowboard & alternative mountain lifestyle company in the world. Culture: Align the team through transparency, Sport: Support snowboarding & snowboarders collaboration and extreme focus Environment Leverage our commitment to sustainability as a competitive advantage through events, programs, clinics and advocacy TOWN OF VA� May 2, 2017 - Page 59 of 156 6 TOWN COUNCIL ACTION PLAN TOWN OF VAIL Ala OUR MISSION Grow a vibrant, diverse economy and community and preserve our surrounding natural environment, providing our citizens and guests with exceptional services and an abundance of premier recreational, cultural and educational opportunities. } OUR VISION ..0 f • -1F7**C•7 -7571P171 rir o LP To be the-- PREMIER 1 international mountain resort community elevate th EXPERIENCE • -47 y, May 2, 2017 - Page 60 of 156 Standard of Excellence The Burton US Open continues to be the World's Greatest Snowboard Event, attracting the world's most talented Riders and global brands, and providing premium fan engagement and VIP experiences. Coming into an Olympic year, Burton will amplify the opportunity to be the ultimate season -ending celebration of the snow sport lifestyle. In 2018 and beyond, the Burton US Open will continue to set the standard of a fun, safe and profitable business model for all stakeholders. Town of Vail 1 5/2/17 TOWN OFVA� May 2, 2017 - Page 61 of 156 8 Athletes POV "I'm really looking forward to the Open because I love going to Vail and it's a really fun contest. It's great to see all of the progression that happens there." – Chloe Kim "It's means so much because it's one of my favorite contests and for sure one of the highlights of the season. It's hard to believe with all of the girls riding so good that I could come out on top."- Anna Gasser "This means everything to me. I love this event - it was the start of my career and the first time I ever made a final in a pro event. This is my third win in Vail and I'm so amped—so amped to be healthy again snowboarding, and the fact that I'm doing well again is just the best feeling on Earth." – Mark McMorris "I've been riding at the Open since I was a little kid, and it's always a good time. Last year's Open was one of the best for me - I broke my old record of 24 feet out of the halfpipe with a 26 -foot air on the first hit. All of the riders step up their game at the Open, especially with the Olympics less than a year out. I can't wait to see how the contest shapes up this time around." – Shaun White Town of Vail 1 5/2/17 TOWN 0 i May 2, 2017 - Page 62 of 156 2017 Goals and Objectives • Continue to grow key areas of event: • Junior Jam • VIP program • Fan and Family experiences • Partner integration • Local business inclusion • Show once again that the Burton US Open belongs in Vail • Attract and retain appropriate clientele for longer stays Town of Vail 1 5/2/17 TOWN OFVA� May 2, 2017 - Page 63 of 156 10 Highlights • Lodging occupancy up every day compared to 2016, with Wed up a full 6%. Peak USO days are the highest of the month, with Saturday as the highest at 96%. ADR was $634, up 11%. • Most progressive Slopestyle Competition that has ever taken place for both Women and Men • Programmed 13 different musical acts across 4 nights • Junior Jam continued to grow with a larger international field and live broadcast Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 64 of 156 11 Event Strengths • Fan engagement in Partner village • Pre -promotion and Marketing of the event • Partners at Retail (Red Bull, Pacifico, Stoli, Clif Bar) • Launching the USO App • Enhanced digital marketing strategy • Upgraded digital and linear programming (Live broadcast of Junior Jam) • VIP experience including shuttles & new Burton Pop Up Shop Town of Vail 1 5/2/17 TOWN OFVAIL May 2, 2017 - Page 65 of 156 12 Lessons Learned • Continues to be a great opportunity to attract out of state and foreign visitors • Early week programming increases the longevity of lodging stays across the week • Pre -event communication between USO Partners and local businesses drives collaboration • Data collection from venue provides key insights to making informed strategic decisions Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 66 of 156 13 RRC Survey Results & General USO Findings USO Intercept Survey Burton Dash Analysis (Commissioned by Burton, Appx A) (Commissioned by TOV, Appx B) 2017 Sunon U5 Open 110:301 Research Fatal 311 70044 d 64190 Survey Rea4q 301101, 1,4401 P, ,i ,. 111enl Plum on r.S.0019 fire tea 6a% Burton shore NIS bip7 No -3793 Oe Tou Owl 44,111144 'rot ankle by 9011029 Na ...purchase Bulk. (801.4'4739 - 26% 095561 at all 5% 25%4Unlikely ■ 796 50%4Mey04 _15% 75%-Prbb4bly 100%-Qo11nitery 29% 44% 75% 0% 20% 40% 600.5 0-% Percent 1480544rde•3s ROW 303009 are you 40 Mlend Elates US Open 04111, in 010 r030101 1,00% 1' % 34% 51% 095 -Hot 01 MI 25%.0 M1111087 20%4M409 T5%-Piobebly 120%.De rliteL Likelihood of 6 020010r4 90710' Ifs Open lea 404114141. F0m87 0t 10001 NM 6E% b i 011016 RYjIe16p0 105031 F � 9.1 1.. 1.0.2a 0% ▪ 1% D% 0% 0% 0% 2% 4% 5% 0% MA= If 1 2 • 2414.111121 1 1 e rr 411111.11 1 Pia 81081014( 50074 Ill 45/ 103% Sox 74% - 6(5,' 4D% 20% 18% JSYa72615 69 8% Proin64414% Paa944a (% (WAWA, I% reepdnding 9 5 104 responding 7 & 04 responding 0-61 fir% HP5 (% Promotm 451043 % Derr40mre) ZEIE 2017 punas U6 O.o F818104Sl0 1 wk. 01.1301 Iyp.: 1j 40% 6¢ m% 10% 14% 11% 0% Owercht risks,1444oml residers 1[1.400 sticker Fekim 011,rivers 1Wn41n11 or re YOWL.. al0.01 AM ca.1.a10Y hcml10404 on Meeh own s.14...In.lnr In n m Nish hemi •k1,, Edwr4.. M 104.1 writ aa0. st.tercwlntry 00 Orkin O 01,114. 47% ...1,e. 639. 541, B0 48% AO% 18% n 2 20% .1, 0% %Aral Pxty rises/ Parry Tnnl Parry 02. Membr.. Aped 15.34 D D% - 29% 1■11% - 26% 2 - 42% - 23% 71 IE 12% IIII8% 4_17% 13% 514% .1d% 6■T% Ed% 712%C!1,150. 0.4jI0% [o....e' 1.11 0 o. more I5% I0% 0% 20% 40% 1-0% 20% 30% Percent or Porcine 0l Res60ndent. Re.pon44nls Age and income u.d.r1e I2% 1e •2+ li 14% 25-34 32% 35 4241 25% 45 .54 - 14% 55.64 t0% 0 05 •14 1216 01064.1 Nolan .1 75 01 01001 41% 61.8 i 05.0 U n4er 530-000 10% 0 530 • 949,999 - 14% p0 550 .374899 19% 4 0 573.999,990 11% 6k 5100.5149,999 -21% 5150 .5193,084 I=0% 5200 .5499,994 - 14% 5500,000 or mon. 4% 011 10% 2614 30% 40% Pomo-Sof Ro.pOndonts Arp.ntllu , 3% F3onda 13% 11111015 13,1 Caleo.nI. 12% Michigan 112y. N.w H44p41,14. 12% Now York 1271 P.nnayl9.9la 12% 00u1.1.n5 11% 61.10011 11% Nmth Caro11,,. I1% United kingdom 11% Utah 11% Wisconsin I1% AL.lr.III I1% O 401414 11% 6a5fa41i9d5 11% 090 I1% 10015 I1x W yoming lira 11 1 5914 mc,NY Y1 �.��- lax =""%t 0141.40_41 1I5 011 30% m1, iia • 0% 100. 20% 3095 44% 9095 50% TOWN OF VAIL Town of Vail 1 5/2/17 May 2, 2017 - Page 67 of 156 14 Business Impact —Lodging "The Burton USO continues to be one of our favorite events every year. The event constantly brings an energetic and enthusiastic crowd to Vail and we are proud to be a partner of the event, as it has always been a pleasure to work with the Burton team and their sponsors. The USO brings a great and consistent boost in business to our hotel and restaurant outlets, as well as to the town as a whole. We sincerely hope this event will come to Vail for many more years to come!" Patricia McNamara, Director of Sales & Marketing, Sonnenalp Town of Vail 1 5/2/17 TOWN OF VA� May 2, 2017 - Page 68 of 156 15 Attendance Attendance Est 204, 0 Spectators vs. Impressions 2017 (2/27-3/5 Attendance at the 2017 USO was strong with over 22,200 unique attendees across the 4 main days of the event. Unique Comp Spectator Venue 22,200 2016 (2/29-3/6) 21,500 Town of Vail 1 5/2/17 13,750 14,600 Sponsor Villages 26,900 21,060 Solaris - Concerts/B roomball 21,200 22,300 Riglet 293 250 62,143 58,210 TOWN OFVA� May 2, 2017 - Page 69 of 156 16 Visitor Type V sitor Type: 40% 20% Percent of Respondents 47 10% 14 WIT Overnight visitor, Seasonal resident Full-time resldant spending 1 or of Vail Valley of Town of Vail more nights away frorn home 11% Full-time down gra I Rehr resident In Agony Edwards, Eagle 18% Day visitor - left horns today & returning home today TOWN OF VA� Town of Vail 1 5/2/17 May 2, 2017 - Page 70 of 156 17 Visitor Profile: Demographic Age and Income Under 15 12% 18-24 14% 25 - 34 32% 35 - 44 25% 45-54 14% 55-64 -10% 65 - 74 12% I Average Median 75 or older 1% 37.8 36.0 Under $30,004 1O% $30 - $49,999 - 14% 550 - $74,999 - 18% $75 - $99,999 11% $100-$149,999 21% 5154-$199,$99 8% $200 - $499,999 14% $500,000 or more • 4% 4% 14% 20% 30% 40% Percent of Respondents V21. r.. Cri0 w 4 ai g zv z s Gender 60% 54% En 3O O - 40% w 6- fes. 0 a 20% Oda • Respondents had an average age of 37.8 and a median age of 36.0. This skews older than the 2016 sample (average age of 33.3 and median age of 28.5). • For 2018, the USO will focus premium event programming to attract a diverse base of adult, outdoor lifestyle clientele • This year's sample was more affluent than in 2015 or 2016 Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 71 of 156 18 Visitor Profile: Travel Party Travel Party Travel Party Size p 0% 1.11% 2 3 El 12% 4 17% 514% 6 1 7 12% 8 or more , 5° 42% Average 3.4 Travel Party Members Ager/ 18-34 29% 26% 23% Average 1.7 O% 20% 40% 1O% 20% 30% Percent of Percent of Respondents Respondents • This year, parties of two were more prominent than in 2016 (31 percent) or 2015 (30 percent) which cuts down on traffic, easing environmental impact and safety concerns Town of Vail 1 5/2/17 TOWN OFD May 2, 2017 - Page 72 of 156 19 Visitor Profile: Activity Did you skilride on Vail Mountain today? Did you or will you downhill ski or snowboard on Vail &fountain today? Yes, snowboard Yes, ski - 21% Na (f will ski/ Yes board) Do you own an Epic Pass? No 41% 41% 32% 0% 20% 40% 60% 80% Percent of Respondents Town of Vail 1 5/2/17 Prior to this year, how many years had you previously attended the Burton US Open in Vail? 46% Percent of Respondents 40% 20% 24% Never, this Is my first year One year 15% 15° Two years Three years TOWN OF VA� May 2, 2017 - Page 73 of 156 20 Visitor Profile: Frequency How likely are you to attend Burton US Open again In the future? { • F00% w C 0 0_ ron aC 50% �% 4% 15 11% 34% 51% O%=Nat at all 25 6=UnlIkely 50%=!Maybe 75%=Probably 10O%Definite!., Last Visit to Vail Mountain 47% 40% Percent of Respondents 20% 16% 0% This Is my first time 19% 6% 12% • The share of respondents reporting that they will likely return increased 4% from 2016 and is significantly up from 2015, indicating positive growth and popularity Earller this winter Last wlnter (2015/16) The winter before last More than 3 winter ago {2016117) (2014/15) TOWN OFVA� Town of Vail 1 5/2/17 21 May 2, 2017 - Page 74 of 156 Importance of Event to Visit Vail Role of Event in Decision to Visit Percent of Respondents 80% 70% 60% 50% 40% 30% Average 6.5 20% 41% 20% 17% 10%1 0%Q o - - - _ In _ 0=Non., 1 2 3 4 6=Half 6 7 8 9 10=My of my only reason reason for for coming coming to Vali to Vail • The percentage of attendees influenced by the event in their decision to visit has increased consistently Town of Vail 1 5/2/17 Yl%rewinding 6=10) 0 40% 0 in 4 I,- 4- r r G 4 d N Pi CV TOWN OF May 2, 2017 - Page 75 of 156 22 Overnight Visitor Profile Crvernight Visitor Profile Are you stayfg, In paid lodging Vacation homaltimeshare With friondsliamFFy Other How many pooplo are staying in your acccmoda Boris Nights irr the arca this trip Where aro your tadgtrig a ccomrrlo da dons tacat d? Naghtly nate f+f Paid, Average: 539a Mediae: S300 - 11% 13% Myse It On ly N' % 2 3 . 10% 4 18% ! it 6or1111:1r8 21% 1 =10% 2 3-5 6-d 1� 12% 15or1111:1ea 11% • Overnight visitor 31{% 23% 28 255 Vail Beaver Creek N G 6 Avon • B% Edwards 1 2% EaglelGypsum 1 2% Su rnml[ County - 1,1% Other I 2% Town of Vail 1 5/2/17 TOWN OF VA� May 2, 2017 - Page 76 of 156 23 Business Impact —Lodging • ADR was $634, up 11% from $571 in 2016 • Lodging occupancy up every day compared to 2016, with Wed up a full 6%. Peak USO days are the highest of the month, with Saturday as the highest at 96%. • Under the Burton room block, 289 rooms/suites/condos were reserved, 488 people, 1774 nights, $909,000.80 dollars Lodging Event Week High Event Week Low March Room Tallies ADR Nights 2017 Mar 3 (Fri) 93.4% Feb 28 (Tues) $634 1774 78.2% 2016 Mar 5 (sat) 96% Feb 26 (Mon) 80% $571 1741 2015 Mar 7 (sat) 98% Mar 3 (Tue) 78% $541 2018 Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 77 of 156 24 NPS (Net Promoter Score)- Athletes "This is the oldest and most prestigious event in snowboarding." — Max Parrot "The Course is awesome. It's always progressive and changing, massive jumps, creative rail features, cool side hits. You can switch it up and be progressive, which makes for a perfect slopestyle event." —Jamie Anderson "There's so many legends that have won the event. It's got so much history, and its one that all snowboarders love coming to" — Scotty James "People get creative at the open. It's always been that way, and its probably going to always be that way. It's a good thing." — I -Pod "I Grew up going to the Burton US Open from when I was a kid, long before I ever competed in it. You know they build a great venue, and it makes for a great event." — Kelly Clark Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 78 of 156 25 NPS (Net Promoter Score)/Likelihood to Recommend Likelihood of Recommend Burton US Open to a Friend or Family Member 80% °60% p a 40% if 8 20%cC �y �y� 0% 1% 0% 0% 0% 0% 2 fo 0=blot at 1 2 3 4 Neutral all likely I Average 0.1 Median 10.0 Net Promoter Score (NPS) 100% SO% 74% e '61 o l 40% co Er, 20% 0% Average 8.9 Promoter (% Passive (% responding 9 & 10) responding 7 & 8) Town of Vail 1 5/2/17 8% 4% 5% 12% V /0 68° 6 7 8 9 10= Extremely Likely 66% Detractor (% NPS {% Promoters responding 0-6) Minus % Detractors) oY w7 ca r -- o � o TOWN OF VAIL May 2, 2017 - Page 79 of 156 26 USO Good Fit for Vail To what extent do you think the US Open is a good fit for VaiE? 100% Percent of Respondents Town of Vail 1 5/2/17 p90% BO f6 70% 60% ,57 f0% 40% 30% 20% Average 8.9 0% 1% 0° ra rs 396 4% 1% 5% r- 63 f0 TOWN OF VAIL May 2, 2017 - Page 80 of 156 27 Business Impact "I love when those guys [Burton] are in town. We have a blast and our place looks amazing" - Hutch, Pazzos Pizza Owner "The energy and excitement the Burton US Open brings to Vail makes it a special time of year to be on Vail Mountain. Our guests and staff love having all of the workers, athletes, officials, tv and media team on site for the week." - Bree D., Manor Vail Catering and Conference Services Manager "My client's grandkids were so excited to be here while the Open was in town. We barely got on the mountain. {Don't tell him I said that!]. All they wanted to do is check out the competition at Golden Peak. It is amazing that you can get so close to the action. It really was cool for these kids to see" - Damien G., Vail Ski and Snowboard School "We look forward to hosting the Burton US Open every year and can't wait for 2018." - Andrew C., Vail Realty "Burton? It's now a part of March in Vail. I love it." - Lindsay R, Vail T -Shirt Co Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 81 of 156 28 Remarkable ROI Return on Investment: Funding vs. Impact 2017 Event funding Direct economic impact to TOV Economic impact payback ratio Direct Economic Impact to TOV per Attendee -Day w 5200 $104 SC $404,000,IX $3.929,7€4.53 59,13 • The daily economic impact per attendee was $177 • The direct economic impact to Vail by attendees was $3,929,764.53 • ROI to Vail (based on attendees): $9.73 dia AM 716)I Allni Total economic RestaurantslBarsl Lodging Shopping Recreation Other items, Impact per attendee Prepared Food excluding lodging day Vendors TOWN OF VA� Town of Vail 1 5/2/17 29 May 2, 2017 - Page 82 of 156 RRC Conclusion "There were encouraging upward trends relative to the role of the event in respondents' decision to visit Vail, likelihood to attend the Burton US Open in the future, likelihood to purchase Burton products, and net promoter score." Town of Vail 1 5/2/17 TOWN 0 May 2, 2017 - Page 83 of 156 ROI: Tax Revenue The USO is a strong contributing factor in the growth realized across local tax revenues since year one. Local Sales Ta 2017 TBD TBD 2016 $3,736,875 $4,211,131 2015 $3,586,776 $4,057,344 2014 $3,477,419 $3,778,625 2013 Town of Vail 1 5/2/17 $3,209,239 $3,690,232 TOWN OFVA� May 2, 2017 - Page 84 of 156 31 ROI: Parking Revenue Vail Village Cars Vail Village $ Lionshead Cars Lionshead $ Total Revenue 2017 Feb 27—Mars 2016 Feb 29 — Mar 6 2013 Mar 3- 10 (same calendar week) 2013 Mar 1- 3 (event week) 17,187 16,897 8,599 6,913 6,803 7,692 $135,598 10,205 $90,425 $97,671.00 9,797 $68, 871.00 $66,014.30 $59,486.00 5,449 4,893 $55,723.80 $49,170.00 $58,925.00 4,596 $43,222.00 $70,243.00 4,863 $51,445.00 $226,023 $166,542.00 $121,738.10 $108,656.00 $102,147.00 $121,668.00 Town of Vail 1 5/2/17 TOWN OFV� May 2, 2017 - Page 85 of 156 32 Community Contribution Burton takes great pride in creating programs that aim at making all segments of the Vail community feel welcome and vested in the USO. • USO Concert Stage: Burton programmed 13 music acts across 4 nights, achieving massive success throughout the week • Broomball: Two days of high energy and competitive broomball engaged the local community and USO guests creating a unique atmosphere within the overall event Town of Vail 1 5/2/17 TOWN OF_ May 2, 2017 - Page 86 of 156 33 Community Contribution • After Party: The Dobson Ice Arena provided the perfect atmosphere for the closing celebration for this year's event • USO Apres All Day Hubs: 4 high profile establishments offered and fun and entertaining atmosphere for guests to step away from the venue for food, drink and friends. Each location featured special US Open activities • Larkspur (Golden Peak), Garfinkles (Lionshead), Pazzos (Vail Village), Red Lion (Vail Village), Fitz Restaurant at Manor Vail (Golden Peak) Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 87 of 156 34 Community Contribution - School Outreach School Outreach Programs: Partnering with the Children's Garden of Learning and Red Sandstone Elementary, local youth were offered the experience of a lifetime • Children's Garden of Learning: 30 preschoolers (age 3-5) took part in Burton's Riglet Learn -to -Ride program at Golden Peak • Red Sandstone Elementary: 200 first to fifth grade students experienced the action from the front row in VIP Viewing. Students were cheering, high-fiving top riders, getting autographs and taking selfies Town of Vail 1 5/2/17 BURTON LJ - S • OPFN SNOWBOARDING CH AM? H►P5 -ar-rte .,... TOWN OF VAIL May 2, 2017 - Page 88 of 156 35 CHILL Fundraiser • For the first year, the CHILL Fundraiser was hosted at the NEW Bo Bridges Gallery. It was a packed house and a wonderful way to tie the Vail and snowboard community in with deserving youth • Burton Raised a total of $24,000 for CHILL through activities in Vail Town of Vail 1 5/2/17 TOWN OFVA� May 2, 2017 - Page 89 of 156 36 Webcast BURTON EVENTS U•S•OPEN ENTERTAINMENT INFO USD LATEST EVENT SCHEDULE BROADCAST SCHEDULE LIVE WEBCAST Town of Vail 1 5/2/17 TOWN OFIIAIL May 2, 2017 - Page 90 of 156 37 Webcast • Burton Produced 4 days of live webcasts distributed across Burton and Red Bull channels globally • Total viewership via the Red Bull Media Network (Facebook live and Youtube) exceeded 2.2 Million views • The Average viewing time on RBTV increased to from 19 to 22 minutes, indicating higher viewer engagement • Men's Slopestyle was the most -watched event on RBTV, accounting for 40% of total views, while Women's Slopestyle was the second -most watched event, compared to Men's Halfpipe in 2016. ive+ Webcast 1 • ays ve. ay Duration o a - ours Consumed 2017 TBD TBD TBD 2016 401,149 19.60 131,073 2015 201,030 24.85 83,253 Town of Vail 1 5/2/17 _ TOWN OF VAIL May 2, 2017 - Page 91 of 156 38 Domestic TV • Burton once again partnered with Fox as its domestic television partner positioning 4 live shows across the FS2, and FSN networks. Additionally, the USO programming was aired locally in the Vail valley live on TV8 and statewide on Comcast and Century Link. • The USO programming featured Vail/Town of Vail in all of the programs. TOV received 4 commercials and 2 billboards that ran in USO programming (and the re -airs) • Additionally, Vail Mountain received 4 spots and 2 billboards Domestic TV Total Programs 2017 (FS2, FSN) 2016 (FS2, FS1, FSN) 2015 (FS2,FS1, FSN) 2014 (FS2 + FSN) Town of Vail 1 5/2/17 Total Viewers 4 original + reairs 539,000* 4 original + reairs 7 original + reairs 303,000 2,027,000 7 original + reairs 957,000 TOWN OF 11A1t *Numbers collated accurate as of 3/26/17. Broadcast coverage will continue to grow with additional re -airs May 2, 2017 - Page 92 of 156 39 Global TV • Burton continued to partner with IMG, producing 4 live shows and 2 highlight shows covering the Men's and Women's Slopestyle and Halfpipe finals • Burton continued to distribute the US Open around the world via IMG Media: Live and Highlight Shows: Potential Household Reach - 433 Million Total Hours Consumed — 2,632 hours Broadcasters — 20 Territories - 50+ • Key Wins: • Total Hours Consumed globally is up significantly from 2016 and will continue to rise with re -airs and new broadcasters coming on board • Securing Sky Sports (UK) to air live and highlight programming was a key win with a broadcaster who has been very cautious about airing action sports content which reflects well on the caliber of the event and coverage • ProSieben in GER, AUS, and SUI are also very selective with any live programming secured them as a broadcaster this year in key EU markets Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 93 of 156 40 Marketing and Promotion • In 2017, Burton made significant marketing efforts to reach out to a local, regional, national and international audience via owner, earned and paid channels. nEt- IVO HIM'S GEO:.i r}sr i>'ou:E, SIEtnv5Orc5NOw cL - BURTON J S @ PEN -� LIVE MUSIC LINEu» "LI- MARCH 1-4 —74 co 41h 411iblpm..414/0-4,11Pa.4441.4111119" mfpri D_R.A.M. ""sof 1YY11wGLEE i W1 L I 2 2 0 XAvI22 FOUR GOLOR ZACIZ OYSTER l] CRE8 `: P Nurto.v>o_FLom KEYS N KRATES REyO,Rj COMPANY omflR AIR CREDITS IUDs D3 NARA allu.rwnusoP.rs Town of Vail 1 5/2/17 T WORLD'S�=GREATEST SNV YY BOARD EVEN'. FEBRUARY 27 TI.qr]I Ir'H MARCH 4 BURTON U • s OPEN SNOWBOARDING CHAMPIONSHIPS JUNIOR JAM HAJFPIPE SLOPESTYLE i NALFPIPE SEMIFINALS SLOPE STYLE FINALS PEWS NA:EPIPE FINALS PEAK FIRE CONCERTS CLOSING PART" CONCERT STAGE • . ICE ARENA COLORADO WATCH IJYE RAmnllLNE cun• DOWNLOAD THE BURTON fr 'OPffi MP EMI 1=11 BurtonUSOpen.cam #BurtonUSOpen TOWN OF VAIL May 2, 2017 - Page 94 of 156 41 Print Advertising Print Advertising 2017 Total Impressions Snowboarder Transworld Vail Daily Vail Weekly Westword Colorado Daily TOTAL Town of Vail 1 5/2/17 1,400,000 1,000,000 345,000 241,500 360,000 65,440 3,411,940 TOWN OFVA� May 2, 2017 - Page 95 of 156 42 Digital Advertising Digital Marketing 2017 Total Impressions Town of Vail 1 5/2/17 Vail Digital Preroll Vail Display Vail Paid Social Burton Paid - VIP Campaign Burton paid - Announcement Snap Chat Filter - Concerts Snap Chat Filter - General Pandora Snowboarder Westword Online E- Newsletter Open Snow Online TOTAL 278,332 419,852 330,390 511,062 664,213 4,049 1,384 353,132 374,221 79,262 213,404 3,229,301 TOWN OF VAIL May 2, 2017 - Page 96 of 156 43 Out of Home / Grassroots Advertising Out of Home Adv. 2017 Total Impressions Tiga Busrides 1,300,000 Digital OOH (includes Colorado Cony Center and DCPA) 1,128,400 TOTAL 2,428,400 Grassroots Event Collateral Rack Cards 18,500 Posters 8,150 Concert Posters 250 Local Radio Promotions 450,000 TOTAL 476,600 TOWN OFVq11). Town of Vail 1 5/2/17 44 May 2, 2017 - Page 97 of 156 Social Media - Impressions & Overview Date Range: 1/1/17 - 3/29/17 ial Media Impressions Total Reach Potential Impressions Minutes Watched Burton Facebook 4,547,902 7,040,365 - Burton Twitter 0 2,548,536 - Burton Instagram 10,485,360 13,895,027 - Burton YouTube 345,617 345,617 2,052,716 Total: 15,378,879 23,829,545 2,052,716 Social Media Overview JIM Facebook Posts 63 Tweets 148 #BurtonUSOpen & Related N/A Instagram Posts 47 YouTube Videos 31 Countries 73 Total Posts 289 Town of Vail 1 5/2/17 TOWN OF May 2, 2017 - Page 98 of 156 45 iocial Engagement Social Media - Engagement Likes / Favorites Shares / Comments / Replies Retweets Clicks Video Views Facebook 24,052 482 1,024 140,651 509,763 Instagram 494,017 1,245 679,949 Twitter 10,975 76 3,735 74,512 YouTube 2,138 136 1,299 345,617 345,617 Total: 531,182 1,939 6,058 560,780 1,535,329 Total Social Engagement 2017: 2,635,288 USO 16 Total Social Engagement: 3,235,179 Town of Vail 1 5/2/17 TOWN OF May 2, 2017 - Page 99 of 156 46 Social Media Clips: lnstagram & Facebook ®burtnnsnowboards Vail, Colorado Following 27,226 likes 6w burtonsnowboards The women's and men's halfpipe semi-finals are starting now at the 4BurtonUSOpen. Catch the women's competition at 10am NT and the men's at 12:30pm MT. Watch live by clicking the link in our hia, or visit BurtonUSOpen.com. P: @gabe_Iheureux Iced more comments pipepastene r `. sabririgoni wickedcoastalofficial Perfect photo ! jschfer34 Nice Board nataliecalifornia Sick!!! blvdroadtrip This is awesome Iarinda_mind Awesome shot kittykatxoxo I want to be her vikiiprikhodko @lexispence9 C) Add a comment... Top lnstagram Post By Impressions (and Engagement) • Lifetime Post Total Impressions: 382,538 • Lifetime Post Total Reach: 293,151 • Likes: 27,222 • Comments: 32 Town of Vail 1 5/2/17 SHAUN WHITE U�VIiLGSIP, LS II Burton Snowboards March 4 - N Under blue skies and perfect conditions, defending champ Shaun White put together a legendary second run at today's Burton US Open Halfpipe finals, upping the ante with massive airs and a Cab Double Cork 1440 for good measure. His win today makes him a 7 -time Burton US Open Halfpipe champion. Aussie Scatty James also put together a solid run far second, and Chase Josey kept it highly technical for third. Watch the rest of the highlights from today's competition. 02K Views it Like * Comment /b Share OOV 732 141 shares Top Comments' 14 Comments Top Facebook Post by Impressions (and also reach): • Post Total Reach: 268,048 • Post Total Impressions: 436,490 • Lifetime Organic Video Views: 41,551 • Comments: 36 • Likes: 1,696 • Shares: 147 TOWN OF VAIL May 2, 2017 - Page 100 of 156 47 Social Media: Twitter ®Burton Snowboards G Bburtonsnowboard Shaun White comes out swinging and moves into the first position. #BurtonUSOpen 2017 Burton US Open Men's Haltpipe Semi -Finals: Shaun White - Run 1 Click 'Watch now' to watch the Burton US Open! REIWEE:2 228 LEM 804 111:61.1'S 3:43 PM -2 Mar 2017 ti Top Tweet By Impressions: • Impressions: 85,369 • Engagement: 4,226 • Retweets: 227 • Replies: 19 • Likes/Favorites: 603 • Media Views: 16,110 Town of Vail 1 5/2/17 Burton Snowboords Bburtonsnowboare Shaun White making it look effortless, #BurtonUSOpen 2017 Burton t!S Open Men's /tailpipe Finals: Shaun Mute - Run 2 Cllck'Watch now at renbulLty' or fire up 000 Bull TV on your Apple TV, Knox, Google Cast, Amazon Fre N, Roku. or Samsung Smart N. RETNEETS 253 LINES 543 !FI■■01!CPai 5:23 PM - 4 Mar 2017 h 2 Top Tweet By Engagements: • Impressions: 60,396 • Engagement: 4,596 • Retweets: 255 • Replies: 2 • Likes/Favorites: 542 • Media Views: 14,592 TOWN OF VAIL May 2, 2017 - Page 101 of 156 48 Social Media - Specific to Vail • Vail Specific Impressions and Social Media Overview: Date Range: 1/1/17 - 3/29/17 Social Media Impressions Total Reach Potential Impressions Minutes Watched Burton Facebook 995,166 1,560,634 - Burton Twitter 0 158,758 - Burton Instagram 2,551,640 3,382,082 - Burton YouTube 345,617 345,617 2,052,716 Total: 3,892,423 5,447,091 2,052,716 Social Media Overview Facebook Posts 16 Tweets 10 Instagram Posts 12 YouTube Videos 31 Countries 73 Total Posts 69 Town of Vail 1 5/2/17 TOWN OFVA� May 2, 2017 - Page 102 of 156 49 Social Media -Specific to Vail • Burton implemented a social media plan specific to Vail across Facebook, Twitter, YouTube, and Instagram Social Engagement Likes / Favorites Shares / Comments / Replies Retweets Clicks Video Views Facebook 4,999 83 215 21,871 110,940 Instagram 105,627 427 220,342 Twitter 295 2 83 2,177 YouTube 2,138 136 1,299 345,617 345,617 Total: 113,059 648 1,597 369,665 676,899 Total Vail Social Engagement 2017: 1,161,868 Vail USO 16 Total Social Engagement: 925,357 • Total Social Engagement, specific to Vail: 1,161,868 • Posts included the concerts, Broomball, things to do, Riglet, ev information, competition updates and results Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 103 of 156 50 PR/Communications "Just wanted to thank you for the amazing job you're doing. Everything has been so on point. So easy to find and coordinate. I'm blown away." — Jesse Fox, King Snow Magazine "You truly are the best, seriously. I had the most amazing time in Vail. You make all the hard work I know goes into making everything happen seem totally effortless!! All I do is talk about the trip and Burton since I'm home. Thought all the different events were super cool. I really am such a Burton fan, and working with you guys and everything is such a pleasure!" — Dani Stahl, NYLON Magazine "Can't thank you enough for all your support and hard work you put in for us through the project. It's been unbelievable to have this kind of access to a story, Jake and Donna truly inspired both Pat & I and we're really looking at this project as something close to our hearts." —John Roderick & Pat Parnell from Outside TV "The content has been great and we really appreciate the access!" - Holly Gauntt, VP of News at KDVR (FOX, Denver) Town of Vail 1 5/2/17 TOWN 0 May 2, 2017 - Page 104 of 156 PR/Communications - Highlights • Between January 2017 and April 2017, Burton PR distributed 11 press releases to 400+ media outlets globally. • In total, 120 media contacts representing 75 press outlets came out to cover the legendary event. Top outlets included Allure, NBC Sports, Associated Press, The New York Times, NYLON, Refinery29.com, ESPN, GQ France, Sport & Style, Men's Health, Outside TV, Snowboarder, and Transworld Snowboarding. • Burton PR provided event support in Vail, including managing and staffing the US Open press room onsite, creating daily press releases, wrangling riders for podiums, awards, webcast/broadcast and media interviews, conducting daily media outreach around top riders and coordinating 70+ interviews with riders, executives and partners onsite. • Specifically, during the event week, 490+ stories ran across US endemic, national and regional outlets. Top national coverage included People.com, NBC Sports, Associated Press, Refinery29.com, ESPN.com, TheDenverPost.com, NYPost.com, USAToday.com, Playboy.com, Mademan.com, and Uproxx.com. Top snowboard endemic coverage included Transworld Snowboarding, GrindTV.com, Transworld Business, Snowboard and Snowboarder. Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 105 of 156 52 PR/Communications - Highlights • Burton PR worked with Colorado and local Vail press to promote the event, and secured 200+ stories with FOX Denver, 9News.com, TV -8 Vail, Vail Daily, Summit Daily News, Vail.net, and TheDenverPost.com. • Burton PR coordinated 5+ interviews for Vail Daily and TV8 Vail that resulted in multiple entertainment preview stories, daily event features and LIVE coverage during the US Open. Burton PR also coordinated 8+ on -camera interviews for TV -8 Vail, many of which were broadcasted LIVE. • In Vail, Burton PR conducted four press conferences with 50+ press in attendance at each briefing. Burton PR also hosted press during the welcome party at Bol, Vail's First Tracks, Chill's event at Bo Bridges Art Gallery, and the VIP Burton Girls Ride Day and Apres events. • Burton PR coordinated and staffed 65+ interviews with Jake and Donna Carpenter, Greg Dacyshyn and riders Shaun White, Mark McMorris, Anna Gasser, Kelly Clark, Danny Davis, Chloe Kim, Red Gerard, Spencer O'Brien, Elena Hight, Scotty James, Marcus Kleveland and Hailey Langland leading up to and during the US Open. Top resulting coverage includes and will include Refinery29.com, NYLON magazine's social channels, Allure, The New York Times, Outside TV, Sport & Style, GQ France, Icon/Panorama, Vail Daily, FOX Denver, and TV8 Vail. • The above PR efforts resulted in 826 US Open stories. Town of Vail 1 5/2/17 TOWN OF VAIL May 2, 2017 - Page 106 of 156 53 PR/Communications - Impressions Overview • Impressions Overview: • 1,271,680,039 Total US Open Impressions • Print: 2,808,386 Impressions • Broadcast: 37,246,117 Impressions • Online: 1,231,625,536 Impressions • Value of Media Publications Overview in US Dollars: • $17,161,262.15 Total Ad Rate • Print Ad Rate: $71,763.18 • Broadcast Ad Rate: $1,544,241 • Online Ad Rate: $15,545,257.97 Town of Vail 1 5/2/17 TOWN OFVA� May 2, 2017 - Page 107 of 156 54 PR/Communications - Clips Ali Kenney, senior direc- tor of global supply chat n and sustainability at Burton, left, discusses sus- tainability goals for the Burton U.S. Open Snowboanding Championships with Vali Today's Tricia Swenson. OENSCHLEIDER SPECIALT6IHE DAILY Burton aims for zero carbon if you %win to change the wend, then start at hum[. Burtun has dune eracdy this. The company looked at ,Plat types ofehangee it cmeld make. with n its organiratiolr to help pro- mote austsinabilily. At its global headquarters in Bur- 1ingtnn,Vermont, Burton prides itself en haling 100 percent olds energy cone from renewable sourc- e s. The goal is to cat energy 11gs.114 5 peruenl per year by tiring L1riugs such as full -energy audits. Burton's award -wincing commuting popguns cerinvises its employuur to com- mute creatively noel the oontparly even offers preferred parking Eorlsikea and those who carpool ELECTRICITY TO TRASH At this year's Burton lits, -Open S nnwhnarding Championships, Sur - tun teamed lip with Vail Mountain to TriciaSwensan event — cPl the way from snowmaking through concert electricity: "44e worked with our operation teanu to understand (snowlcat hours, snowmaking, electrical use fur the halfpipu and sluprhdc v u nes anti get punt -event reports fails. the waste hauler," said Brun Aniline emirmi- mcnLil sustainubility anti wmpliarlcc manager for Vail Mountain. "Once we have the figures, Burton works to estimate the greenhouse CHECK OUT THE VIDEO Vail Today with lrici:r Swernon features all or the fin events, venues, food and off -hill acti'mies around the Vail Valley, carbon -red nctian yrnj rts` They're also eimiog for sero waste going to the landfill. "All the signage seen along the half - pipe and on the big inhere promoting the own( is rrnudrd:said Ali ��Ken- ney, senior dirrefnrof global supply chain and sustainability at Eultmr. A uumpu ly called iieulogic resigns out u£ Boulder turns these Lumen inlxi laptop eases, tablet rases and reusable hags which are owed for giveawxys- I10Ople. want tr.. Support a brutd thathas strong taluee' l ennny said. 'if you are a snmwhnarder or alder en,ioying the outdoors, then you really Burton US Open returns to Vail Mountain Pfacbce!kilns today, Jun nr Io n cYU45ddy 4 NMI". .v, he Mere. OA Orr din I-.ra rlwrw.a„lel-,ems r.r...l',....� r,.l:,l..r.l rl.r ireencrenenp wimrd re.f I•..101 [e[uma 4epr.lpr!rr. oa.r i.ve rrl unr 4n:rbor Ire. m. real - 13.1 ,ra.e.n p!E,m 1u.r.ea a,tm ▪ .11104r- e,.....:wla, MI. . nsli t h.• k. 1411....., .r,r, T Gn.n „p-. TFr,,..ni v.IIndo mere v..ars ...rig V'.I v.11 ea. �.na.s ,ddr ur ielrl. m.... ular, I.rllr L'Wl.11.u5 MM1L„y .I,,k Arra. re Er. 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A2 Town of Vail 1 5/2/17 •Ll11.l1.Rrry1rr wlY =2•• h rtir iMy+ ANA.,Iti WWI* YWrw Slf � commlowhin rVrllr 1�!!IN✓•/rF Mr iAMymi IIIAYi r/11/F .._14 GH �r11.�.X Y. q 15.c.; Pis 4SMr.:Ylr 1i1 'diLI▪ AM s[15\lrl Sports Junior Jam shows ofrsnowboarding's future Inag v,r1.111n1rch11 MAI Aff ilhAKA, IA .1W,, rW^jvltlorr ardor henry slaw ▪ -11.41.P.11 My.4w.L' L.�r 4r dd Aral la ddindomixt maw WI r•.w or r-.1 ✓.aY�a W Y..+d d ;S4-.T^Mi Y-... ... Moa. PtiiN. .r.Jl Iw Y✓ti....nYR --.- If. -.nw ' R.-llm.k.x•i •• ~..N di..x.... 1▪ .wn r ..-m.. ..Irl. lo• uAA—fp—..1r yr.yr-rh. tom,. .111.11,21.n..111.11,21.n. wlv.y.wiw..ila, . 1.adidrorailM1x. ...i w wa+tilh x r..w�ll. Wa1W111] p..f+..R^.I1.+..13...MNYrN.I.Yy 4 rN.m. 11 P..1 r>. �^Ymdlw i �e`�r.>r�r.oT..•rhrw,r i1no•lor YO10f1.r.�ILn ,f clnbn..l ..n.an• �IRCX MOM mbiodd P. La. 1.11.1. 3COPULT P•1161 riddn N4. •..—r. 1...,. N r m1 -flan m.r+ lme• o. mYrymaa aMewy�.Yr��i�•m�na Y'Y. �.�.... [••I�.YMt• +..aT.T `.xa ..x I.Y. �. y.. d r.Ww�7-Ir.... r� �.Y. No i.IWwLrr.w.la l►. .MI{ A,rRA. ux.......r. w' ml4 .I.. wLLJ�rx K�+Y.I M.a..i^i`du.M.� 1-11Mw :m. .nrtMm..lalwr /y.Y,.Iw11.Yin I I. lir I.R •y�i•.�� ployamdp 41,1.0 .11.1d, w anon YY..r.11,1 1..11irll AAA •AA. W4 .oL1rPm..idadompLoopnWix •J ran,. ddi▪ ddmpoLpiod .urwrN .s ..w ..-.....I. "Amyx .1..1•11.1.1 i5-.....,.dam--�..a-_..+...-...ter._... •I.I.a.ri Pow f• !la v. },I..0Y .•I w.l 1,4•11111.1 • .x...w. Purim. POdwirep.Loffell.131.mpanalow !No INdo...1•WI h. I aw.wu •...nwY.ww. .....x «. I...... IW�/AY�YII w.. Mop rrrlm lrrlm.•1rwi TOWN OF VAIL May 2, 2017 - Page 109 of 156 56 PR/Communications - Clips STREET S SMITHS = SportsBusiness ~-�DAILYI • I:. I . • I ! : I News Feeds: Morning Buzz Closing Bell Weekend Rap On The Ground SBD / Toyota To Sponsor Burton Snowboards Toyota To Sponsor Burton Snowboards In Multiyear Partnership By Ben Fischer, Staff Writer Published February 2B, 2017 Toyota today is expected to announce a deal to become official automotive partner of Burton Snowboards, part ota multiyear partnership as the new Olympic sponsor expands its footprint it winter sports. Toyota will begin activating at this week's Burton U.S. Open Snowboarding Champion... SNOW9Pmil tARDINe Welcom �.. o the 2017 Burton U.S. Open SHafE TWEET Town of Vail 1 5/2/17 PIH II Watch 5nowboarder Chloe Kim Win 2017 Burton Women's Open Halfpipe Tournament 1 Features 1 Refinery29 World's best snowboarders coming to Vail N.�xe..eam�,.re reed mem wer�ww..•n..1• �� SJI3`e1T 'MI ,a _i uuwN OFVA11 May 2, 2017 - Page 110 of 156 57 PR/Communications - Clips NEWS WATCH PEN PH070S SPORTS STYLE CELEBRIT Meet the 16 -Year-old Snowboarding Phenom =avored to Win Olympic Gold! BY ROSE MINUTAGLIO • i ROSEMINUTAGLIO POSTED ON MARCH 2, 2017 AT 2:24PM EDT f SHARE WI TWEET "Zr EMAIL GRINDTV EYAHQOI SURF SKIING WELLNESS M SEE TEXAS augilktitt - EYES OF TEXANS *IEEE 1TIEI I1IITIT Mark McMorris and Anna Gasser dominate the Burton US Open Slopestyle Finals March 03, 2017 By Matthew Vanatta The 35th Annual Burton US Open of Snowboarding Championship kicked off finals weekend today In Vail, Colorado. Town of Vail 1 5/2/17 May 2, 2017 - Page 111 of 156 58 Event Budget • Total event budget: $4,779,000 • Town Council Funds: $404,000 • Profit and Toss: $0 TOWN OFV� Town of Vail 1 5/2/17 59 May 2, 2017 - Page 112 of 156 Event Budget M 2017 US Open Budget JIIM Marketing IMF $4,779,000 Marketing Campaign / Media Buy $69,000 Global broadcast production / distribution $792,000 Staffing $756,000 Course / Venue build $433,000 Event infrastructure $580,000 In -town activations $450,000 Security / Police / Medical $119,000 Branding $231,000 Food & Beverage $158,000 Lodging $770,000 Travel $47,000 Shipping / Storage $32,000 Prize Money $342,000 TOWN OFVA� Town of Vail 1 5/2/17 60 May 2, 2017 - Page 113 of 156 Sustainability Efforts Town of Vail 1 5/2/17 TOWN OF VA� May 2, 2017 - Page 114 of 156 61 Sustainability - Carbon Neutral USO At this Year's Burton US Open, Burton and Vail Mountain teamed up with a goal of creating a carbon -neural event. Once we have the final energy consumption totals, we will is calculate all emissions generated from the event for Scope 1 and 2 — (fuel and electricity used for snowmaking, snow -moving, power from sponsor village, VIP, concert area, etc.), and then we are working with Vail to split the cost of purchasing carbon offsets that will offset the emissions generated during the event so that it turns out to be an overall carbon neutral event. "All the signage seen along the halfpipe and on the big towers promoting the event is recycled. People want to work support a brand that has strong values. If you are a snowboarder or skier enjoying the outdoors, then you really ought to be supporting brands that are doing what they can for the environment." Ali Kenney, Director of Global Sustainability, Burton Snowboards Town of Vail 1 5/2/17 TOWN 0 May 2, 2017 - Page 115 of 156 Sustainability Efforts • Recycled all event coroplast, printed fabrics, printed mesh scrim, and the majority of our vinyl signage • Distributed repurposed reusable bags, laptop and tablet cases from 2016 event signage for Protect Our Winters and Earth Day giveaways • Composting stations located throughout venue, including Vail F&B prep areas • Use of compostable cups, silverware and plates • Event staff dedicated to collecting and sorting trash and recycling • Staff, contractors and media leveraged public transportation • Burton promoted the Protect Our Winters Phone It In campaign where event attendees stopped by the Protect Our Winters booth to Phone It In and take immediate action against climate change and they could win custom Burton USO upcycled merchandise! TOWN OFV� Town of Vail 1 5/2/17 63 May 2, 2017 - Page 116 of 156 Town of Vail 1 5/2/17 TOWN 0 4 May 2, 2017 - Page 117 of 156 Appendix A: Burton Dash Analysis Town of Vail 1 5/2/17 w-Ut 2017 v.+i Evora w[imr Summary: a erten us Opan. Foe. 27 - M►r. a, :an turn to IrHrrnxec; rondle[nn. kOpect V11112r Type 311113.0 14.Ni 33 031,131.1 ,r f 11. Importance of Ewnt 18 FAnypn to Vhlr 4.11 Td.y • 0...r.11 ■°NM p. 1■ mx LIk.l1Poed of Recommmdlna [erat m. rrl.dv Family 1•'.mb.r 14. 18% 1'-IY -44ra F i — aa. PPM 41% 1 66% 13.1 vromour `xw+ alta[. Economic Imps.+ MT. per Attendee -W y 411) Tmf economic Re Lpgpp mond praiyngr Peep... food dry Vondow Summary at Kay Trip CharattarialicE and Oanmgraphica OYemlph! 1151[81 RPM* lenmgm w,[11 Yac nmmn • - IIa mIn ti iry Mem; a^P^P .41.31 mop 1m A Shoppinp a.vr.mn O[brr ian� .epudingl p[up Werg115SIttr Marie 1^m•^. i..aeUn.d3r 330. �rM ATI SI.,.r^,,.ey 35w41mt xr. 1.1-$ 1 or Naw or.... -an 13.0.1 peefeel. PP.. 17, rr w .�na� � as ... eaal� . �.a,M a I„ py.n �. M nom marl MI TOWN OFD May 2, 2017 - Page 118 of 156 65 Appendix 8: Burton Intercept Survey 7017 Burton US Open Visitor Research ROW NNercvpr Wet Survey Rowft 2017 Burton UB Open Yfeltor Research Forel Irtlat opt d Web Survey Results reshot Typo Gender Did you sklllde on Vail Mountain Lodeyl On which day, have you attended or do you ...pea to 4i% 54% 54% ilter.d Burton Ui Open evenlsi if 40% >6 4QY. 46% Ald ydu w iWl! inowbwrd =17% 69% .l;•,,. iS 10% i row dawrrhl!! ak! er �% 50% a. �Y° 10% 1451 11% 2Q%I anpwboaM On 1r 01/4 LCY.11 a60unraln Yee. akl 11'46 IOvgrmanl vhgw, 9R.ionel rgl.l.n[ Fulll-UrrM nadRm F411.a1me 7eT .1.119. • WI O% eodayT 446 79'r: ormodmi, 1 or or 0.11 V.11.1 9r Town or Vell down..11.y 00ro4 today e • n1 ht. ...r ..ld.nt Q,.Ine m g1u}nme ho... 1 30% m from homR Avon. E41...d.. 1ed.o B No 41% o 4 Rpl. d 0I Travel Party StatedCauntry 0r Origin d 20% Thera/ Forty will eau Yee 6B% Travel Party 8h. Members Aped Colored* 39''4 boerdl Ao you 14% 56 15.31 Ar9en/InF '374 Pe.47 Epic 01/4 ■ 0 01/4 -29% N0 32% 1 ■11% — 26% Florida 11% �I W ii ^r a'G lFt IIi G v .ts 2 — 42% 1-257 Illinois! 13% p..' .d Market .41•4. 01/4 20% 40% 00% 80% § il 1 - i p s u g yI N 3 ■ 12% MI67hCa616rn Is ' 21/4 [Nom.. co ae, sitz. Percenla} ReapondAne. wr 4 =17% , 391 Michigan 12% 5110r 10 11114 year, 5.. many yews hid you pr.viousty attended the Burton U5 Open In Va.? 5 I4% •5% Irr.n..n.nal 'ex 451/4 6 . 7% •5% Now Namp1 ihlre 12% 71294 Awns, 7.4 11" New 1Yl New York I?% Cnk.p_R,w. 13%4496 501 more 16% 105 ` J Pennervonla '2% ...,....-cT, 2. k 24% 01/4 20% 40% 19% 20% 30% tart �,rA I b 20% Loulsren. I1% ,_ 1_ Percent 0l PorrhnI of mom rrr.� i ITA Re-pondonla Redpanuunl. Mise purl f1% "°` -� Age and Income North Carolln. 156 e.nl_wclq- Im 01/4 ca. b. Nr. u* H.v.r. rho. 1s my chat year 0.. y..r two y.en Thee perm Under 10 12% .r,uF � 1e-24 1t% United Kingdom 11% 'q...nu-�,I l% 25-34 — 32% Utah r V 33 .44 — 25% 1% awns -44- ea. 1116 I Last Vhlt to Yell Mountain 6 45-54 X14% Wisconsin 11% "` 4194 0 65 -64 1 70% 13 65 -74 1 2c.ler.ee .ging. 1116 E ta 94 A1eVe4•_, Hid"hwerdla I '%.a,,.eeca 40% 75 or alder E1% —37A, _3e0 v Under 530,000 E1♦ 10% corgis 1146 /1.1,.•104•• - VII 111 k• 5 530.545,955 14% Maseachusetta I7% Di 0 550 • 114,995 E� 161 ax dd% OM .w: 20% 16T6 10% a s 575 • 199,999 17% Ohio 11% . 72%c 5140.5119,99 12,% M'Ar4NRu0o m' a 6Th _ �' 1150 •5149,9942 E1♦01 Tiose I'% a 0% 5200 .5419.592 EI 14% TMe le my INV timeWM., Ennlor Ihl■ M., Loot wlrner 12015'161 The winter hemIn[ man 013•11 3..nw ape 5500400 or mom ■4% Wydming 11Y. r2016rl7L 120741+61 015 10%rco 247. a39%nd 445 494 ,ox 74Y. 30% 497 50% BQ% 0 W N 0 F VA 11 Porcom of Re.pandanrs Parsons of Respondents Town of Vail 1 5/2/17 May 2, 2017 - Page 119 of 156 66 Appendix 8: Burton Intercept Survey 9GS7Solon U OwVIM" Rannua:h neat Wont* a Web Stymy Iii 'Burton Products PuretesePie Intent Plen an ..siting tae Yee 5394 nonan Mrd ala arp? Ha 37% Co you Darn anyihlnp Yee 7576 &MY& dy 9uRart7 ..purrriaye Barran Products? He — 25% 99641et at all 594 75%-u r..kely � T% 59WMayhe M15% 75%•Prehedly — 28% 11:11%'DDRntlhaly —4456 D% 209E 10% 50`.5 9Q9S Pei0e It d RASP111CW La Hew likely arc you to altrnn'Bunko 16 Open win In Uwe? = 10096 1'% 3496 Dia aqr _ 0%•Hat at all 25%•Unllknly 5O'F,•Maybe 75WPiahahly 190%. Q finitel_ Haw dke.. are yew ha—. YOY -ProcazAy •9e Frirofl R R t➢lellhood of Peoahme to Burton. LLS Open to a Friend or Famfy Mamba. 18 BC l b $ 50°6 I AverkpRadian adian 4a% 9.1 :pap 2 1% V% 7% 6% D% 291- a% nSaar 1- swot at 1 2 ] r ]**,Wal a Ell IIYdy Net Prometa Snore (1(PSi 1009E 74% A4la•alje 607 &.3 4p7 09 Prarnder 1% Passive (Si 895 Oehe1tar 196 rtspandinp 9 d 10} rYSpondir. 7 & 8: reaperldino 1-91 Town of Vail 1 5/2/17 HPS (% Promorrn Minus % 6etractora) 10Y cis 291? Ounce 116 Open Molter Ramarch ♦raeroept.5 wen &Joey Remits A iie or Event Sr Dedflm to Inst! Bo% 70% 50% 5599 1 AYE 45.3 20% 2091 17% i 107 07 1— 3Y 131% 4% 5% 4% 1 = lllllllll, M O.Hon.. a 3 a 4 'Pilaff s E E 3 0, •t..y a„y' r.r..o.• nor t r l rcar.,l cara m110 In Vag To vault eldtnt do you tlNnk elle us Open U Aped Fit far' MEI 1E0% 20% I Artifacts 9.9 9% - 49% al 0 S TOWN OF May 2, 2017 - Page 120 of 156 67 Appendix C: Contract Deliverables t0 00 t0 3 LQ 0 00. 0 CIO W S S 0 O 0 a 0 o m S c J a a, 08 c O 00 0 0 O n • m • 5. T. 1 o N a O oa J S !0 w 0 n 8 (0 m s a < (p 0 • J s D C 0 • a O 0 m n 3 S a f0 M w rSi • N o c • m fD IJ'. N O a 0 O O S 00 N N a 3 a rn J ti4 O 0 0 o ry 0 O J 3 < 0 5 0 w O 0 O m 10 S 1 (0 00 X 00 00 NO O o 1 v a 0 a v - J CL '00 a 0 E.0 0 00 V O W 0, 0 = a 3 M 4.1 m r0 w � S � O O O 0 1 c n o w ▪ 0 J a °c o S N c d J c ° J a a 3 0 w d a *-4=- o 00 - N O oc 2O w .0 0 O - J. ▪ o • o Town of Vail 1 5/2/17 3 1 S ° c o0 , 00 0 ';°< a a 00 O 0 O 3 3 2.K J N a C S 13 m 3. v w n D s s a. 0 2 • =0 ° a Oi O j v fl • 00 0 - 3 J a o i < o 01 as 3 E W .Js • 3 s m a 3 d 5 5• C = S o a -J J V n O N U < J m m 3J .v ✓ o a • N N 4.11 < 0 • 0 3 al D) 0\ °- 0 m The right to quality talent for the Solaris USO programs, Burton to produce; 0 V V 3 C 0 0 y C -. 1n A O Oo N S 3 0 O M J V1 a CO m 00 5. 00 TOWN OF VAIL May 2, 2017- Page 121 of 156 68 TOWN Of9 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: Update Colorado Snowsports Museum and Hall of Fame PRESENTER(S): Susie Tjossem, Executive Director, Colorado Ski and Snowboard Museum BACKGROUND: Discussion on topics as follows: Transformation Capital Project January 2015 Feasibility Study. Lease Extension Capital Project Short -Term Financing Future Financial Sustainability ATTACHMENTS: Description Council Memorandum CSM Capital Campaign Project Feature May 2, 2017 - Page 122 of 156 ITEM/TOPIC Update Colorado Snowsports Museum and Hall of Fame Background: Transformation Capital Project January 2015 Feasibility Study • Starting in January 2015 Feasibility Study was conducted • 2.4M Project • New Layout/Floorplan • 10th Mountain Division prominence • Introducing New Interactive Touchscreen Technology • Colorado Ski Resorts - ldeum 65" Touchscreen Table • Ski Racing History - The -i Wall 20' Touchscreen Display • Priceless collection of one -of -a kind artifacts Lease Extension Prior to the start of fundraising, December 2015, Museum BOD member Bill Jensen and ED met with Stan Zemler to discuss lease extension. Assurance was required by the Museum Board and Donors the Museum would receive 10 -year lease renewal (2016-2026) and automatic 10 year extension (2026-2036). Financial penalty built in if the lease was terminated prior to its end date. Museum would be reimbursed for the improvements made to the TOV owned facility, less the $500,000 TOV contribution, on a depreciating basis. Two year notice required to terminate the lease. Verbal assurance given, this will not be a problem. Capital Project Short -Term Financing Bridge Loan may be required to cover the gap between construction completion and final collection pledges spread out over 3 years. $200K for 1 Year Nov 2017 — Dec 2018 and $200K for 2 Year Nov 2017 — Dec 2019. Would TOV consider funding a promissory note to the Museum? Future Financial Sustainability Research has shown that the majority of Museum's in Colorado received a baseline of their annual funding (60%+) from a dedicated tax. The CSSM is researching the pros and cons of asking Vail voters to increase the existing Lodging Tax from 1.4% to 1.6% to provide that funding. Tax would sunset in 5 years. ACTION REQUESTED: INFORMATIONAL ONLY May 2, 2017 - Page 123 of 156 • • eCOLORADO SNOWSPORTS MUSEUM HALLOFFAME 10TH MOUNTAIN DIVISION SIGNIFICANCE ENVISIONING A TRANSFORMATION CAPITAL CAMPAIGN PROJECT FEATURES NEW DISPLAYS OF THE WORLD'S MOST IMPRESSIVE COLLECTION OF SNOWSPORTS & 10TH MTN ARTIFACTS NEW ENTRANCE HEIGHTENED CEILINGS 6 NEW EXHIBIT BAYS 10TH MOUNTAIN DIVISION, SKI HISTORY, COLORADO SKI RESORTS, HALL OF FAME, SNOWBOARD ARCHIVES, and 100 YEARS OF SKI FASHION FOUNDING OF VAIL INTERACTIVE TOUCHSCREEN EXHIBITS . rz-S ' Winter )lympic Fick 4111 World Championships ii. .,...____,;;,z, ,_ ...1.,::, _ ,, May 2, 2017 - Page 124 of 156 TOWN Of9 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: Welcome Center Update PRESENTER(S): Amanda Zinn, Welcome Center ACTION REQUESTED OF COUNCIL: Informational only, no formal action requested BACKGROUND: On October 1, 2016 the Town of Vail took over the management of the Welcome Centers and Community Host Program. This is an overview of the operations to date, including the staffing model, commitment to elevating guest experience, community host program, 2016-2017 ski season recap and future initiatives. ATTACHMENTS: Description Welcome Center Presentation Welcom Center Council Memorandum 2016-2017 Welcome Center Guest Data October 1 -April 23 Pie Charts of 2016-2017 W Elcome Center Guest Data Graphs of 2016-2017 Welcome Center Data May 2, 2017 - Page 125 of 156 May 2, 2017 - Page 126 of 156 OPERATIONS 1 Staffing 4i,t\IS`No71/2-i---e- me. -_. n-- _ • Transition team led by Mike Griffin • HR assisted with staffing model • 3 full time staff • 5 part time staff • 4 on-call staff • 2016 operations budget = $338,000 • 2017 operations budget = $324,000 May 2, 2017 - Page 127 of 156 TOWN OFfit OPERATIONS 1 Commitment to Elevating Guest Experience • Expanded training and professional development • Increased communication with the Town's stakeholders • Frontline meetings, Guest Service Coordination meetings with Vail Mountain, partnership with VCBA • Restructured and efficient data collection • Modernized walk-up lodging resources, iPads with Vail specific apps and VailApp VAIL WELCOME CENTERS May 2, 2017 - Page 128 of 156 OPERATIONS 1 Community Host Program • 47 Community Hosts - 37 returning from last year • 80 hours of service • New coat room • Meetings with Vail Resorts • TOV Random Acts of Kindness • Cross -training opportunities • 2 thank you receptions May 2, 2017 - Page 129 of 156 TOWN of va� 2016 - 2017 SKI SEASON RECAP r ,� {' 1111g4; 7144,44frit k 441• • Total Visitors: 30,628 • Lionshead: 14,960 • Vail Village: 15,668 • Total Operating Hours: 2,858 • Host interactions: 42,411 VAIL WELCOME CENTERS May 2, 2017 - Page 130 of 156 LOOKING AHEAD • Ski dolly pilot program • Furniture upgrades • Vail App presence • Social media emphasis • Live chat research • After-hours event space • Analysis of operational hours May 2, 2017 - Page 131 of 156 TOWN OFD' May 2, 2017 - Page 132 of 156 TOWN OF VAIL' Memorandum To: Vail Town Council From: Amanda Zinn, Supervisor Vail Welcome Centers Date: May 2, 2017 Subject: Update on Vail Welcome Centers/Host Program Operations I. PURPOSE/BACKGROUND The operational transition of the Vail Welcome Centers/Community Host Program was identified as one of the town's many strengths during a SWOT analysis at the Vail Town Council retreat on March 8, 2017. The town -run business model for these guest enhancement programs was initiated at the direction of the Town Council effective October 1, 2016. The purpose of today's discussion is to provide an overview of the transition at the 7 -month mark and its overall impact — internally and externally. II. OPERATIONS - STAFFING In assuming responsibility for in-house operation of the Vail Welcome Centers and Community Host Program on October 1, 2016, transitional staffing was provided using a combination of shifts filled by existing/recently retired Town of Vail employees under the direction of Mike Griffin, systems engineer, Information Technology Department. This temporary staffing arrangement continued while Human Resources designed a staffing model and recruitment process for new personnel totaling 4.5 FTEs. This staffing model provides for a dedicated full-time staff presence in each Welcome Center and enables the Welcome Center team to take a more active role in town initiatives and additional cross -training. • Amanda Zinn, formerly with the Park Hyatt Beaver Creek Resort and Spa, was hired as the full-time supervisor effective October 13, 2016, and worked with HR to build the team: o Mark Christie was retained in a full-time position o Chris Hartman was hired to fill the third full-time position o Drew Shatto, Lydia Routolo, Lance Reese, Meryl Jacobs and Tony Mauro were hired to fill part-time shifts with Pam Brandmeyer, Vi Brown, Annette Ramer and Rachel Nass helping out when needed. With an operational budget of $324,000 for 2017, compared to $338,000 in contract expenses incurred in 2016, this new staffing model provides for staff breaks, benefits May 2, 2017 - Page 133 of 156 and vacation time for employees as well as access to HR services, training and other professional growth opportunities offered by the Town. In addition, staff members are available to assist other departments with projects and assignments as appropriate. The previous staffing model consisted of a manager, 1 full-time staff member and 7-10 part- time staff members. There were no breaks, benefits, overtime or vacation time offered to employees. III. OPERATIONS - COMMITMENT TO ELEVATING GUEST EXPERIENCE Under the Town's management, the Welcome Centers have become fully integrated into TOV's service delivery culture. Through staff trainings, development goals, resource sharing and best practices, a supportive and professional workplace environment has been created from which to elevate Vail's guest experience. Examples include: • Welcome Center staff participates in TOV new employee orientation with focus on TOV values and vision. • New employee orientation has been expanded to include waking tour of Vail Village and Lionshead for all new TOV employees led by Welcome Center staff. • A comprehensive handbook for the Welcome Centers has been codified. This includes standard operating procedures along with guest service best practices. • Welcome Center staff represented on cross -departmental teams to offer additional insights. • Welcome Center staff receives CPR/AED training by Vail Fire. • Welcome Center staff participates in TOV Rewards Program which included the nomination and recognition of 4 employees and 6 hosts during winter 2016-2017. • Professional development opportunities have been enhanced: o Amanda Zinn to participate this May in Cornell's Essential Skills for Leadership in Hospitality at the Vail Centre. o Chris Hartman, FTE, completed a High Five Media Education Class. He can now assist IT in filming and other Welcome Center specific & other TOV projects, such as council meetings when High Five is unavailable. Also, he will film digital content to enhance the guest experience and aid in staff/host training. In addition, the Welcome Center staff has a presence in ongoing guest service coordination discussions with the Town's partners as well as other initiatives: • Participation in bi-weekly frontline meetings involving Transit, Parking, Police, Public Works, Communications and Vail Mountain Base Operations during 2016- 2017 winter season. This is an operational meeting with all frontline managers to communicate current issues. • The Welcome Centers also participated in regular Guest Services Coordination meetings with Vail Mountain senior staff to address host staffing, communication of pricing and activity information, projected volume levels and more. Town of Vail Page 2 May 2, 2017 - Page 134 of 156 • The Welcome Centers managed the @VailGov twitter account with daily real- time parking info during the 2016-2017 winter season using the hashtag #vailparking. • Arrangements have been made for ECO Transit to share space in the Vail Village Welcome Center for the month May while their office is renovated next door. • Ongoing coordination with Vail Chamber and Business Association regarding information dissemination and collection of spring and fall operating hours of Vail businesses. Other areas of emphasis have included data collection and analysis. This was used to modernize walk-up lodging resources available to guests within the Welcome Centers. The centers now provide lodging assistance via information on iPads and promote use of the Vail App. These resources provide more comprehensive lodging options than what was offered previously. With this new resource, the Vaillnfo.org lodging referral system has been discontinued. IV. OPERATIONS - COMMUNITY HOST PROGRAM The Community Host Program was staffed by 47 volunteers during the 2016-2017 winter season, accounting for 42,411 guest interactions. Thirty-seven of these volunteers were returning hosts, many of whom have supported the Town's guest services efforts for 3 or more years. During the 2015-2016 season, the town increased the number of host positions to 65 to accommodate additional shifts during the Alpine World Ski Championships. Our hosts provide valuable assistance to guests, especially as it relates to navigating the pedestrian villages. During the winter season, hosts provided a daily presence in the villages from opening day to closing day with a minimum of 1 host in each village and up to 4-6 in each village on weekends. The summer season will coincide with the Vail Farmers' Market, mid-June through September on Saturdays and Sundays. To become a host, volunteers must commit to 80 hours of service: (20) 4 hour walking shifts; 2 hours in each village in exchange for choice of (1) benefit: Epic Ski Pass, Blue Parking Pass, or $700 dining vouchers at Vail Restaurants. Other benefits include complimentary use of the Host Ski Locker Room next to the Lionshead Welcome Center and complimentary parking for their volunteer shifts. Program enhancements this year included: • A new coat room located across from the Lionshead Welcome Center. • A joint morning meeting with the Vail Resorts "red jacket" mountain hosts led by Jeff Wiles. • Participation in the Town of Vail Random Acts of Kindness program. This is in addition to discretionary distribution of a Random Act of Kindness parking voucher which is used for guest recovery. • Hosts also interacted with both Welcome Centers as they assisted the Welcome Center staff by covering for their breaks which provided beneficial cross -training. Town of Vail Page 3 May 2, 2017 - Page 135 of 156 • Hosts were recognized by the Town of Vail Rewards Program, which resulted in numerous nominations for exemplary guest service and employee -wide recognition. Two thank you receptions were hosted during the season through the generosity of LaTour and Chef Barry Robinson. These gatherings served as a social outlet for the hosts to meet and interact with one another as well as members of the Town Council and staff. V. 2016-2017 SKI SEASON RECAP Friday, Nov. 25, 2016 - Sunday, April 23, 2017 Total Guests: 30,628 • Lionshead: 14,960 • Vail Village: 15,668 Total Operating Hours: 2,858 See attachments VI. LOOKING AHEAD - NEW INITIATIVES The following new initiatives are in various phases of research and implementation: • Working strongly with the TOV environmental team and Walking Mountains Science Center in the messaging of becoming an Environmentally Sustainable Destination. • Ski Dolly pilot program to be launched early ski season 2017. • Furniture upgrades in Lionshead Welcome Center with expanded seating and charging stations. • Vail App presence in the Welcome Centers and resource recommendations by staff. • Social media emphasis. • Virtual Welcome Center Live Chat research. • Expanding use of Welcome Centers as after-hours event space via Donovan Pavilion Management. • Integrated survey opportunities. • Analysis of hourly guest visitation and budgetary impacts on modifying hours of operations. • Retooling operations by relocating the staff or expansion of the host program to include outdoor evening hours, as suggested at the VEAC meeting on April 11. VII. LOOKING AHEAD - OPTIONS FOR ADJUSTMENTS IN OPERATIONAL HOURS An analysis of hourly visitation reports in the Welcome Centers shows future opportunities to explore modifying operating hours to maximize efficiencies in both Town of Vail Page 4 May 2, 2017 - Page 136 of 156 locations due to a significant drop-off in the number of guest contacts at the end of the day. Several options were reviewed with the Vail Chamber and Business Association and the Vail Economic Advisory Council. One possibility is to consider decreasing operational hours in Lionshead during the winter season to match existing hours in Vail Village. This would cause a reduction of 2 hours each day in Lionshead. Another option is to reduce summer evening operational hours in both centers by 3 hours Sunday through Thursday and by 1 hour on Friday and Saturday. In exchange, increased staffing could be scheduled during the peak times of 11 a.m. to 3 p.m. in winter and 12 p.m. to 4 p.m. in summer to better accommodate visitation patterns and have extended hours during peak weeks. As these options were reviewed by the Vail Economic Advisory Council on April 11, this topic served as a catalyst for a discussion that challenged the Welcome Centers to consider a paradigm shift. Instead of relying on a brick -and -mortar approach in which guests must proactively find the Welcome Center storefront, VEAC members suggested exploring the possibility of retooling the Welcome Center operations to intersect where guests already are — on the streets and digitally. One suggestion was to staff hosts during the evenings from 5 p.m. to 9 p.m. to help guests with wayfinding. This concept could potentially be tested by closing and relocating the staff outdoors for the evening. Staff will research additional Welcome Center adaptations to expand its presence in the marketplace as suggested by VEAC to be reviewed during the 2018 Town of Vail budget process. Current operating hours are: Vail Village* • Winter 8:30am - 5pm • Spring/Fall 9am - 5pm • Summer 9am - 8pm Lionshead* • Winter 8:30am - 7pm • Spring/Fall 9am - 5pm • Summer 9am - 8pm *public restrooms open 7am-10pm The Vail Welcome Centers are open 365 days a year as follows: Winter: Opening Day - Closing Day of Vail Mountain Spring: Closing Day of Vail Mountain - 1st weekend in June Summer: 1st weekend in June - Labor Day (extension of 1 week from 2016) Fall: Labor Day - Opening Day of Vail Mountain Town of Vail Page 5 May 2, 2017 - Page 137 of 156 VIII. ATTACHMENTS a) 2016-2017 Welcome Center Guest Data- (October 1st - April 23rd) b) Pie Charts of 2016-2017 Welcome Center Guest Data c) Graphs of 2016-2017 Welcome Center Guest Data Town of Vail Page 6 May 2, 2017 - Page 138 of 156 OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL OVERALL TOTAL HOURLY AVERAGE/ hr MAXIMUM/ hr DAILY AVERAGE DALY MAX TOTAL VISITORS TOTAL HOURLY AVERAGE/ hr MAXIMUM/ hr DAILY AVERAGE DAILY MAX TOTAL VISITORS TOTAL HOURLY AVERAGE/ hr MAXIMUM/ hr DAILY AVERAGE DAILY MAX TOTAL VISITORS TOTAL HOURLY AVERAGE/ hr MAXIMUM/ hr DAILY AVERAGE DAILY MAX TOTAL VISITORS TOTAL HOURLY AVERAGE/ hr MAXIMUM/ hr DAILY AVERAGE DALY MAX TOTAL VISITORS TOTAL HOURLY AVERAGE/ hr MAXIMUM/ hr DAILY AVERAGE DALY MAX TOTAL VISITORS TOTAL HOURLY AVERAGE/ hr MAXIMUM/ hr DALY AVERAGE DALY MAX TOTAL VISITORS TOTAL HOURLY of VISITORS AVERAGE/ hr MAXIMUM/ hr DALY AVERAGE DAILY MAX TOTAL VISITORS a) 2016-2017 Welcome Center Guest Data- (October 1St- April 23rd) Lionshead Welcome Center Vail Village Welcome Center 8:30-9:00 9:00-10:00 10:00-11:00 11:00-12:00 12:00-1:00 1:00-2:00 2:00-3:00 3:00-4:00 4:00-5:00 5:00-6:00 6:00-7:00 8:30-9:00 9:00-10:00 10:00-11:00 11:00-12:00 12:00-1:00 1:00-2:00 2:00-3:00 3:00-4:00 4:00-5:00 0 249 377 r 546 r 611 532 517 546 366 0 0 0 r 251 413 r 495 r 539 443 r 419 386 205 0 r 8 12 r 18 20 r 17 r 17 18 r 12 0 0 0 8 r 13 r 16 17 r 14 r 14 12 r 7 0 22 32 34 42 58 50 51 r 48 0 0 0 r 21 r 38 33 r 44 33 25 r 29 16 121 100 306 313 20,150 20,546 102 306 159 3744 3151 ~ 13 158 251 278 r 266 r 299 r 277 202 192 36 12 39 191 285 359 r 372 310 r 307 r 315 r 143 2 '5 8 r 9 r 9 r 10 r 9 7 7 6 r 2 7 r 6 r 10 r 12 '12 '10 r 10 11 r 5 3 r 20 21 r 29 25 r 30 24 17 22 12 5 r 18 r 23 r 35 r 32 '36 r 29 r 21 r 19 r 11 66 77 153 186 1984 2321 254 395 402 ( 475 419 ( 394 ( 407 406 ( 304 ( 200 ( 153 s 376 423 I 553 ( 596 ( 609 606 ( 491 I 554 228 8 r 12 r 13 r 15 r 14 r 13 r 13 r 13 r 10 r 6 r 5 r 12 r 14 18 r 20 r 20 r 20 r 16 r 18 r 7 48 45 37 r 37 32 27 r 26 23 r 24 20 r 24 r 52 28 r 52 r 52 r 65 51 r 40 r 53 r 15 122 144 196 313 3917 4603 I 171 I 411 416 I 408 I 416 I 380 ( 333 ( 383 276 ( 175 ( 114 I 372 I 396 466 ( 548 ( 460 ( 362 393 378 262 6 r 13 r 13 r 13 r 13 r 12 r 11 r 12 r 9 6 r 4 r 12 r 13 r 15 r 18 r 15 r 12 r 13 r 12 r 8 18 r 34 29 r 34 29 r 29 r 24 r 29 r 23 13 r 9 '39 r 23 r 30 '41 r 35 r 43 r 31 r 22 r 19 112 117 166 218 3483 3637 158 I 394 I 393 349 ( 345 1 307 ( 295 I 312 ( 246 1 148 ( 102 262 I 346 ( 429 406 ( 299 ( 330 ( 294 I 356 ( 213 6 14 r 14 r 12 12 '11 ' 11 11 '9 5 r 4 '9 r 12 r 15 '15 r 11 12 ' 11 r 13 r 8 20 r 25 r 39 r 27 35 r 23 r 17 r 33 r 20 r 10 r 15 r 17 r 29 r 28 r 35 r 20 24 r 18 r 29 r 13 109 105 209 167 3049 2935 155 ( 278 ( 364 365 ( 361 313 ( 316 ( 256 216 146 98 263 I 367 ( 352 393 ( 309 I 304 351 ( 325 ' 168 5 r 9 12 r 12 r 12 r 10 r 10 r 8 7 5 3 r 8 r 12 r 11 r 13 r 10 r 10 r 11 r 11 r 6 r 16 r 20 27 r 24 r 23 r 19 r 21 r 18 18 20 13 r 35 r 36 '25 r 25 '27 r 30 r 32 r 39 '12 93 91 156 182 2938 2898 49 113 143 141 173 159 120 123 94 55 43 r 79 r 97 r 165 r 190 r 140 118 r 169 r 186 r 90 2 r 5 r 6 r 6 r 8 r 7 r 5 r 5 r 4 r 3 r 2 r 3 r 4 r 7 r 8 r 6 r 5 r 7 r 8 r 4 r 6 ' 13 10 ' 15 r 15 r 15 r 11 ' 15 ' 16 r 7 r 8 r 15 ' 10 15 ' 15 ' 10 r 15 r 27 r 23 r 12 42 54 93 82 1213 1234 800 1998 2346 2562 2591 2384 2265 2228 1694 760 522 1391 2071 2663 2987 2728 2473 2424 2500 1309 4.0% 9.9% 11.6% 12.7% 12.9% 11.8% 11.2% 11.1% 8.4% 3.8% 2.6% 6.8% 10.1% 13.0% 14.5% 13.3% 12.0% 11.8% 12.2% 6.4% r 5 r 10 r 11 12 13 12 11 11 8 5 4 9 10 13 15 13 12 12 12 6 48 45 39 37 42 58 50 51 48 20 24 52 36 52 52 65 51 40 53 19 98 100 306 313 20,150 20,546 May 2, 2017 - Page 139 of 156 b) Pie Charts of 2016-2017 Welcome Center Guest Data - The following Pie Charts provide a visual representation of the guests assisted by Welcome Center staff over each month from October 15t — April 23rd LHWC Monthly Guests October 1st- April 23rd ■ OCTOBER ■ NOVEMBER ■ DECEMBER ■ JANUARY FEBRUARY MARCH APRIL VVWC Monthly Guests October 1st- April 23rd OCTOBER r NOVEMBER 1 DECEMBER ■ JANUARY FEBRUARY MARCH APRIL May 2, 2017 - Page 140 of 156 c) Graphs of 2016-2017 Welcome Center Guest Data - The charts below detail the monthly average guests per hour from October 1st — April 23rd. These charts are provided to help visualize visitation patterns and the downward trend in visits during the evening hours. 20 18 16 14 12 10 8 6 4 2 0 Average Hourly Guests LHWC 00 00 .00 00 .00 00 00 00 00 00 00 ')0 0'y 0 0 y 0 .00 00 .00 00 00 00 4' 04 O tib, y. y. ,�. to �. O. ti ti • October • November • December ■ January • February • March April 20 18 16 - 14 12 10 8 6 4 2 0 Average Hourly Guests VVWC 00 00 .00 00 .00rl,00 00 00• 00 �0� 0' 0' ON ONS 1,•.0 .0 00' 00•' 00� 00' NC).* ti • October • November • December ■ January • February • March April May 2, 2017 - Page 141 of 156 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: VLHA Meeting Results ATTACHMENTS: Description VLHAApril 11, 2017 Meeting Results TOWN Of9 May 2, 2017 - Page 142 of 156 TOWN OF°5VAILi Vail Local Housing Authority Meeting Results Public Meeting April 11, 2017 Community Development Large Conference Room 75 South Frontage Road West - Vail, Colorado, 81657 Members Present: Steve Lindstrom James Wilkins Molly Murphy Mary McDougall Staff Present: Lynne Campbell George Ruther Kelli McDonald Susan Mitchell Members Absent: Francisco Meza A quorum of VLHA members being present Steve Lindstrom called the meeting called to order at 3:00 PM. The Board reviewed and approved the March 28, 2017 meeting results. Motion: Murphy Second: Wilkins Vote: 4-0 Susan Mitchell presented to the Board updated brand concepts for the Vail Deed Restriction Purchase Program. The Board agreed to 3 logo versions. Susan and Kelli confirmed a web domain was already in place and the logo / brand "Vail INDEED" is pending legal approval. Motion: Murphy Second: Lindstrom Vote: 4-0 Lynne presented a draft Deed Restricted Purchase Program application, FAQ's and reviewed process. The Board requested a simple application to be submitted which Town Staff would review details prior to presenting to the Board for review and decision. Lynne will make modifications to application and FAQs and upon approval of the brand name update the website. Proposed Mountain View Project, Presenter: Dominic Mauriello, MPG was tabled to April 28 per presenter's request. Annual Resale Lottery Criteria Process and Options for Consideration was reviewed by the Board. Options for consideration were presented to Town Council at the April 4, May 2, 2017 - Page 143 of 156 2017 worksession. Council agreed to allow current residential owners to submit for the master lottery and to replace the annual master lottery process with an individual and separate process for each home when it becomes available for purchase. Further council review will occur at the May 2nd council meeting. Vail INDEED, Deed Restriction Purchase Program review of 2249 Chamonix Lane moved to April 28, 2017 meeting. Mock Chamonix Vail Lottery was discussed and reviewed. Suggestions were made and a run through will be done the week of April 24th Meeting was adjourned at 5:25pm. Motion: McDougall Second: Murphy Respectfully submitted, Pika- Lynne Campbell' Housing Coordinator Vote: 4-0 May 2, 2017 - Page 144 of 156 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: March 2017 Sales Tax Report ATTACHMENTS: Description March 2017 Sales Tax Report Memo Revenue Projections TOWN Of9 May 2, 2017 - Page 145 of 156 MEMORANDUM April 26, 2017 To: Vail Town Council Kathleen Halloran From: Johannah Richards Re: March Sales Tax Vail will collect an estimated $54,570 in additional March sales tax to bring collections up to $3,624,513. March will be down 14.2% or $601,659 from March 2016 and down 14.2% or $601,357 from budget. Part of the large variance to prior year collections is due to the Easter holiday falling in April for 2017 (Easter was in March for 2016). Once April tax collections are remitted, staff will combine the monthly data for March and April to compare to the prior March/April in order to eliminate the variances caused by the holiday. May 2, 2017 - Page 146 of 156 Month 2006 2007 2008 2009 2010 2011 Town of Vail Sales Tax Worksheet 3/31/2017 2012 2013 2014 2015 2016 Budget 2017 C0llections Budget Variance % Change from 2016 % Change from Budget January 2,597,985 2,783,306 2,976,655 2,619,673 2,564,383 2,795,688 2,855,524 3,145,620 3,483,245 3,696,798 3,738,824 3,796,877 3,624,530 (172,347) -3.06% -4.54% February 2,527,130 2,718,643 3,071,615 2,588,889 2,577,360 2,803,136 2,994,580 3,267,351 3,477,419 3,593,947 3,746,055 3,754,773 3,595,544 (159,229) -4.02% -4.24% March 2,852,954 2,986,446 3,327,304 2,504,567 2,685,004 3,143,418 3,185,859 3,650,157 3,788,185 4,053,961 4,225,921 4,225,870 3,569,943 (655,927) -15.52% -15.52% Total 7,978,069 8,488,395 9,375,574 7,713,129 7,826,747 8,742,242 9,035,963 10,063,128 10,748,849 11,344,706 11,710,800 11,777,520 10,790,017 (987,503) -7.86% -8.38% April 1,280,324 1,330,740 1,098,918 1,235,941 1,156,934 1,191,690 1,183, 087 1,069,186 1,280,641 1,370,929 1,089,749 1,083,696 May 449,283 545,874 622,103 516,150 421,925 473,292 487,739 563,602 607,729 584,454 654,462 670,927 June 805,362 953,017 918,061 717,233 873,765 895,951 963,143 1,023,801 1,153,247 1,242,400 1,318,092 1,351,149 July 1,255,243 1,265,781 1,397,842 1,121,860 1,228,767 1,481,329 1,573,499 1,654,161 1,829,102 1,937,989 2,053,773 2,105,358 August 1,055,614 1,162,746 1,349,795 1,068,391 1,147,352 1,310,471 1,380,710 1,507,048 1,674,813 1,702,579 1,849,815 1,896,301 September 832,549 908,318 834,569 753,754 761,425 889,945 978,037 994,135 1,054,015 1,240,277 1,349,929 1,383,919 October 614,396 688,519 662,767 581,033 594,362 623,420 644,577 755,133 752,295 835,649 906,385 931,126 November 799,582 747,877 719,109 651,873 701,075 788,430 825,873 947,627 962,344 997,100 989,320 996,463 December 2,771,258 2,821,871 2,652,628 2,553,974 2,963,763 3,184,645 2,973,826 3,422,178 3,818,096 3,885,849 3,814,184 3,903,301 Total 17,841,680 18,913,138 19,631,366 16,913,338 17,676,115 19,581,415 20,046,454 21,999,999 23,881,131 25,141,932 25,736,509 26,099,760 May 2, 2017 - Page 147 of 156 TOWN OF VAIL: Memorandum TO: Vail Town Council FROM: Finance Department DATE: May 2, 2017 SUBJECT: Revenue Projection Update I. SUMMARY The purpose of this memo is to address potential concerns Council may have with first quarter Sales Tax collections being reported at a 7.9% decrease from the prior year. In addition, staff is anticipating a lackluster April performance based on information gathered from local businesses and lodging reports. Sales Tax collections continue to be impacted by business closures however we are hopeful that with the re -opening of the Vail Cascade (scheduled for xx) we will see improvement over the summer months. The winter months may see the opening of the DoubleTree in West Vail. Other impacts include less snowfall this spring combined with a late Easter, as well as fewer international visitors. To give Council additional perspective of the town's budget position should we end the year "down" from the prior year, we've gathered the below information based on an assumption that collections end the year 5% down from 2016: 2017 Budgeted surplus in the General Fund: $ 934,463 Impact to the General Fund if Sales Tax Collections come in 5% down: (1,500,000) Estimated shortfall for 2017** (Reserves would be used to cover): 565,537 **This assumes that there are no expenditure savings during the year. The average expenditure savings in the General Fund based on the past five years is $1.5M per year. If the town had expenditure savings, then reserves would not be needed to cover a shortfall. Over the last 15 years of sales tax collection history, the town has not experienced a decrease except for 2009, when the impact of the recession hit with a 13.8% drop. General Fund reserves are currently at $27.3 million, or 71% of the town's annual General Fund revenues. The minimum reserve balance is 25% of annual revenues. Staff will continue to monitor revenue performance as we head into the 2018 budget process and do not recommend any adjustments to budgeted revenues until the next supplemental budget appropriation currently scheduled for June 20tH May 2, 2017 - Page 148 of 156 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: February 2017 Vail Business Review ATTACHMENTS: Description February 2017 Vail Business Review TOWN Of9 May 2, 2017 - Page 149 of 156 TOWN OF VAIL 75 South Frontage Road West Vail, Colorado 81657 vailgov.com Vail Business Review February 2017 April 26, 2017 Finance Department 970.479.2100 970.479.2248 fax The Vail Business Review breaks down the four percent sales tax collected for the month of February. Overall February sales tax decreased 1.7% with retail increasing 2.5%, lodging decreased 1.5%, food and beverage decreased 6.3%, and utilities/other decreased by 5.1%. Excluding the out of town category; sales tax for the month of February was down 1.7%. Electronic filing and payment of Vail sales tax is now an option. Please visit www.vailgov.com/epay Town of Vail sales tax forms, the Vail Business Review and sales tax worksheets are available on the internet at www.vailgov.com. You can subscribe to have the Vail Business Review and the sales tax worksheet e-mailed to you automatically from www.vailgov.com. Please remember when reading the Vail Business Review that it is produced from sales tax collections, as opposed to actual gross sales. If you have any questions or comments please feel free to call me at (970) 479-2125 or Kathleen Halloran at (970) 479-2116. Sincerely, Johannah Richards Sales Tax Administrator May 2, 2017 - Page 150 of 156 February YTD TOWN OF VAIL BUSINESS REVIEW TOM OF VAIL Sales Tax Newsletter February YTD 2017 Sales Tax February YTD 2016 Collections February YTD 2017 Collections February YTD Change VAIL VILLAGE Retail Lodging F&B Other Total LIONSHEAD Retail Lodging F&B Other 1,013,264 1,069,348 5.53 1,528,651 1,669,948 9.24 % 1,164,200 1,179,085 1.28 % 47,088 38,826 -17.55 % 3,753,203 3,957,207 5.44 % 462,731 470,305 1.64 % 1,055,729 1,129,003 6.94 % 318,764 295,854 -7.19 % 17,661 15,241 -13.71 % Total 1,854,886 1,910,403 2.99 % CASCADE VILLAGE/EAST VAIL/SANDSTONE/WEST VAIL Retail 447,084 414,371 -7.32 % Lodging 530,382 275,739 -48.01 % F & B 172,301 75,744 -56.04 % Other 13,326 21,943 64.66 % Total 1,163,093 787,798 -32.27 % OUT OF TOWN Retail 201,349 222,497 10.50 Lodging 117,026 109,595 -6.35 % F & B 5,272 4,853 -7.94 % Utilities & Other 390,551 368,584 -5.62 % Total 714,198 705,530 -1.21 % 4/26/2017 1:28:36 PM emGovPower Page 1 of 2 May 2, 2017 - Page 151 of 156 February YTD TOWN OFTOWN OF VAIL BUSINESS REVIEW VAIL Sales Tax Newsletter February YTD 2017 Sales Tax TOTAL February YTD February YTD 2016 2017 Collections Collections February YTD Change Retail 2,124,428 2,176,521 2.45 % Lodging And Property Mgmt 3,231,788 3,184,286 -1.47 % Food and Beverage 1,660,537 1,555,537 -6.32 % Other 468,626 444,593 -5.13 % Total 7,485,380 7,360,937 RETAIL SUMMARY -1.66 % February YTD February YTD 2016 2017 Collections Collections February YTD Change RETAIL -FOOD 323,808 325,204 0.43 RETAIL -LIQUOR 127,321 128,912 1.25 RETAIL -APPAREL 361,640 355,953 -1.57 % RETAIL -SPORT 984,421 984,875 0.05 RETAIL -JEWELRY 39,562 38,992 -1.44 % RETAIL -GIFT 11,166 11,314 1.32 % RETAIL -GALLERY 7,792 8,807 13.03 RETAIL -OTHER 268,607 322,349 20.01 RETAIL -HOME OCCUPATION 112 115 3.13 % Total 2,124,428 2,176,521 2.45 % 4/26/2017 1:28:36 PM emGovPowe r Page 2 of 2 May 2, 2017 - Page 152 of 156 VAIL TOWN COUNCIL AGENDA MEMO ITEM/TOPIC: April Revenue Update ATTACHMENTS: Description April Revenue Update TOWN Of9 May 2, 2017 - Page 153 of 156 TOWN OF VAIL REVENUE UPDATE May 2, 2017 Sales Tax Upon receipt of all sales tax returns, March collections are estimated to be $3,624,513 down 14.2% from last year and down 14.2% compared to budget. Year to date collections of $10,844,587 are down 7.4% from prior year and down 7.9% from budget. Inflation as measured by the consumer price index was up 2.4% for February. The annual budget totals $26.1 million. Part of the large variance to prior year collections is due to the Easter holiday falling in April for 2017 (Easter was in March for 2016). Once April tax collections are remitted, staff will combine the monthly data for March and April to compare to the prior March/April in order to eliminate the variances caused by the holiday. Real Estate Transfer Tax (RETT) RETT collections through April 26 total $2,025,928 up 34.2% from this time last year. The annual 2017 RETT budget totals $5.85 million. Construction Use Tax Use Tax collections through April 26 total $259,909 compared to $898,617 from this time last year. The annual budget totals $1,545,000. Parking Revenue Season to date: Pass sales from November through April total $1,049,709 up 1.7% from prior winter season. Daily sales from the parking structures from November through April 23 total approximately $3,887,360 down 8.8% from the prior winter season. 1 May 2, 2017 - Page 154 of 156 TOWN Of UAJL VAILTOWN COUNCIL AGENDA MEMO ITEM/TOPIC: Executive Session, pursuant to: 1) C.R.S. §24-6-402(4)(b) - to receive legal advice on specific legal questions, regarding Delponte v Town of Vail, Case No. 15 -CA -1835 and Deed Restriction; 2) C.R.S. §24-6-402(4)(b)(e) - to receive legal advice on specific legal questions; and to determine positions, develop a strategy and instruct negotiators, Regarding: Vail Village Inn Phase 5 Update, Gore Range Condominium Acquisition, Town Manager Search and Ski Museum Lease. PRESENTER(S): Matt Mire, Town Attorney May 2, 2017 - Page 155 of 156 VAIL TOWN COUNCILAGENDA MEMO ITEM/TOPIC: Recess at 4:30 pm TOWN Of 9 May 2, 2017 - Page 156 of 156