HomeMy WebLinkAbout09. VLMD Group Sales Update September 2016
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: September 2016 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 16 YTD leads generated: 162
Groups booked YTD: 57 Room nights in system: 31,379
Leads in system: 68 Future Pipeline: +50%
Room Nights on-the-books: +51%
What’s Next (October):
Plan Your Meetings – Ft. Lauderdale
Luxury Meetings Summit Tradeshows – San Diego, Orange County & Los Angeles
Miami Client Event
Colorado Non-Profit Association Tradeshow
Executive Summary:
September continued the positive momentum, with two large group bookings and positive
growth of the future lead pipeline.
Fourth quarter tends to slow down a bit for group leads, but momentum for 2017 and beyond is
very strong – positioning us well for the upcoming year.
VVP exhibited at 7 meeting industry
tradeshows
150 meeting planner attendees
150 one-on-one sales appointments
VVP hosted 1 site and FAM tour to
drive group business to Vail:
490 potential room nights
VVP hosted 1 client event in September
25 meeting planner attendees
VVP exhibited at 21 meeting industry
tradeshows:
6,233 meeting planner attendees
1,075 one on one sales appointments
VVP hosted 18 site and FAM tours to
drive group business to Vail:
17,694 potential room nights
VVP hosted 6 client events:
188 planners reached