HomeMy WebLinkAbout13. Town of Vail Preliminary Media Plan, 2017Total Total
Message(s)Event Dates Persona/Demo Media Unit 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 TRPs/Imps Cost
Destination - $345,000
MD ID LD CD
345,000.00$
Dallas Linear TV - Advanced Cable (Time Warner (Dallas North,
McKinney, Plano, Park Cities, Park Cities ATT)n/a
Dynamic Families
A 35-54 w/ kids in home
HHI $100K+
Zoned Cable TV :15/:15 Bookends
or :30s 40 39 35 35 TRPs 149 $ 50,675.63
Dallas Linear TV - Advanced Cable (Time Warner (Dallas North,
McKinney, Plano, Park Cities, Park Cities ATT)n/a
Super Boomers
A 55-64
HHI $100k+
Shadow Exposure -
from Dynamic Buy
above
n/a 35 35 35 35 TRPs 140 $ -
Houston Addressable TV - Comcast LSA and VOD Homes n/a
Dynamic Families
A 35-54 w/ kids in home
HHI $100K+
Zoned Cable TV :15/:15 Bookends
or :30s 490 490 490 490 Imps
(000)1960 $ 92,610.00
Houston Addressable TV - Comcast LSA and VOD Homes n/a
Super Boomers
A 55-64
HHI $100k+
Zoned Cable TV :15/:15 Bookends
or :30s 232 232 232 232 Imps
(000)928 $ 48,720.00
Chicago Addressable TV - Comcast LSA and VOD Homes n/a
Dynamic Families
A 35-54 w/ kids in home
HHI $100K+
Zoned Cable TV :15/:15 Bookends
or :30s 455 455 455 455 Imps
(000)1820 $ 85,995.00
Chicago Addressable TV - Comcast LSA and VOD Homes n/a
Super Boomers
A 55-64
HHI $100k+
Zoned Cable TV :15/:15 Bookends
or :30s 290 290 290 290 Imps
(000)1160 $ 60,900.00
Addressable TV Data Fee n/a n/a Experion Various 14.0 $ 5,250.00
Spot Delivery Fee n/a n/a ER Various 14.0 $ 849.38
217,000.00$
Denver Addressable TV - Comcast LSA and VOD Homes n/a
Dynamic Families
A 35-54 w/ kids in home
HHI $100K+
Zoned Cable TV :15/:15 Bookends
or :30s 1600 $ 67,200.00
Denver Addressable TV - Comcast LSA and VOD Homes n/a
Super Boomers
A 55-64
HHI $100k+
Zoned Cable TV :15/:15 Bookends
or :30s 800 $ 33,600.00
Denver OOH Brand Denver DMA OOH TBD 8.0 $ 67,200.00
GoPro Mountain Games June 8-11 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00
Craft Beer Festival June 16-18 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 4,998.00
Kids Adventure Games Aug 9-13 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00
Bravo!June 22 - Aug 3 A 35-64 Cable :15/:15 Bookends 8 8 8 8 31.9 $ 10,053.40
International Dance Festival July 29 - Aug 12 A 35-64 Cable :15/:15 Bookends 8 8 8 23.9 $ 7,541.10
Gourmet on the Gore Sept 2-5 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00
Outlier Offroad Bike Festival Sept 9-11 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00
Jazz Fest Labor Day Party Aug 31 - Sept 4 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00
Oktoberfest Sept 15-17 A 25-54 Cable :15/:15 Bookends 12 12 24.0 $ 7,560.00
Addressable TV Data Fee n/a n/a Experion Various more weight due to ADTV flight ending 14.0 $ 2,625.00
Spot Delivery Fee n/a n/a ER Various 14.0 $ 2,047.50
Planned Media TOTAL $ 562,000.00
Placed Media
TOWN OF VAIL - Summer 2017 Preliminary Traditional Media Plan
May JUNE JULY AUGUST SEPTEMBER OCTOBER
3 2 3
Front Range - $217,000
700 700 200
350 350 100