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HomeMy WebLinkAbout13. Town of Vail Preliminary Media Plan, 2017Total Total Message(s)Event Dates Persona/Demo Media Unit 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 4 11 18 25 2 9 16 23 TRPs/Imps Cost Destination - $345,000 MD ID LD CD 345,000.00$ Dallas Linear TV - Advanced Cable (Time Warner (Dallas North, McKinney, Plano, Park Cities, Park Cities ATT)n/a Dynamic Families A 35-54 w/ kids in home HHI $100K+ Zoned Cable TV :15/:15 Bookends or :30s 40 39 35 35 TRPs 149 $ 50,675.63 Dallas Linear TV - Advanced Cable (Time Warner (Dallas North, McKinney, Plano, Park Cities, Park Cities ATT)n/a Super Boomers A 55-64 HHI $100k+ Shadow Exposure - from Dynamic Buy above n/a 35 35 35 35 TRPs 140 $ - Houston Addressable TV - Comcast LSA and VOD Homes n/a Dynamic Families A 35-54 w/ kids in home HHI $100K+ Zoned Cable TV :15/:15 Bookends or :30s 490 490 490 490 Imps (000)1960 $ 92,610.00 Houston Addressable TV - Comcast LSA and VOD Homes n/a Super Boomers A 55-64 HHI $100k+ Zoned Cable TV :15/:15 Bookends or :30s 232 232 232 232 Imps (000)928 $ 48,720.00 Chicago Addressable TV - Comcast LSA and VOD Homes n/a Dynamic Families A 35-54 w/ kids in home HHI $100K+ Zoned Cable TV :15/:15 Bookends or :30s 455 455 455 455 Imps (000)1820 $ 85,995.00 Chicago Addressable TV - Comcast LSA and VOD Homes n/a Super Boomers A 55-64 HHI $100k+ Zoned Cable TV :15/:15 Bookends or :30s 290 290 290 290 Imps (000)1160 $ 60,900.00 Addressable TV Data Fee n/a n/a Experion Various 14.0 $ 5,250.00 Spot Delivery Fee n/a n/a ER Various 14.0 $ 849.38 217,000.00$ Denver Addressable TV - Comcast LSA and VOD Homes n/a Dynamic Families A 35-54 w/ kids in home HHI $100K+ Zoned Cable TV :15/:15 Bookends or :30s 1600 $ 67,200.00 Denver Addressable TV - Comcast LSA and VOD Homes n/a Super Boomers A 55-64 HHI $100k+ Zoned Cable TV :15/:15 Bookends or :30s 800 $ 33,600.00 Denver OOH Brand Denver DMA OOH TBD 8.0 $ 67,200.00 GoPro Mountain Games June 8-11 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00 Craft Beer Festival June 16-18 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 4,998.00 Kids Adventure Games Aug 9-13 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00 Bravo!June 22 - Aug 3 A 35-64 Cable :15/:15 Bookends 8 8 8 8 31.9 $ 10,053.40 International Dance Festival July 29 - Aug 12 A 35-64 Cable :15/:15 Bookends 8 8 8 23.9 $ 7,541.10 Gourmet on the Gore Sept 2-5 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00 Outlier Offroad Bike Festival Sept 9-11 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00 Jazz Fest Labor Day Party Aug 31 - Sept 4 A 25-54 Cable :15/:15 Bookends 9 9.0 $ 2,835.00 Oktoberfest Sept 15-17 A 25-54 Cable :15/:15 Bookends 12 12 24.0 $ 7,560.00 Addressable TV Data Fee n/a n/a Experion Various more weight due to ADTV flight ending 14.0 $ 2,625.00 Spot Delivery Fee n/a n/a ER Various 14.0 $ 2,047.50 Planned Media TOTAL $ 562,000.00 Placed Media TOWN OF VAIL - Summer 2017 Preliminary Traditional Media Plan May JUNE JULY AUGUST SEPTEMBER OCTOBER 3 2 3 Front Range - $217,000 700 700 200 350 350 100