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Home My WebLink About00. VLMDAC April Meeting PresentationVAIL LOCAL MARKETING DISTRICT MEETING APRIL 20, 2017 AGENDA / •CTO UPDATE, CATHY RITTER •AIR UPDATE, GABE SHALLEY •CREATIVE EXECUTIONS, CACTUS •EPIC DISCOVERY, VR •PAID SEARCH, VR •SUMMER CONTENT CONTRIBUTOR, VR •VLMDAC MEMBERS VISIT TO ASPEN, TOV CTO UPDATE AIR UPDATE EAGLE SUMMER FLIGHT SCHEDULES Dallas/Ft. Worth •Daily non-stop service begins June 2 •No gap in service in October; means 10 months of continuous flights •Provides great connections to over 150 cities Denver •Year-round 1-2 non-stop daily flights •CRJ-700 aircraft with up to 20 seats held on peak outbound dates Houston •Twice weekly non-stop service begins July 1, continues through September 2 •Extended the season by 3 weeks •Reduced from 3x to 2x weekly flights, both are peak demand days in both directions SUMMER MOUNTAIN AIR SERVICE COMPARISON VAIL 23 weekly flights 2,504 weekly seats •Dallas, Denver, Houston SUN VALLEY 56 weekly flights 4,004 weekly seats •Denver, Los Angeles, Salt Lake, San Francisco, Seattle, Portland TELLURIDE 57 weekly flights 3,487 weekly seats •Dallas, Denver, Houston, Chicago, Phoenix ASPEN 116 weekly flights 8,110 weekly seats •Dallas, Denver, Houston, Chicago, Los Angeles, Salt Lake, San Francisco JACKSON HOLE 134 weekly flights 15,875 weekly seats •Dallas, Denver, Houston, Chicago, Los Angeles, Atlanta, Phoenix, Minneapolis, Salt Lake, San Francisco, Seattle EGE WINTER RESULTS BY MARKET AMERICAN •CHICAGO 9.2% •DALLAS/FT. WORTH 1.5% •LOS ANGELES 4.7% •MIAMI 14.4% •NEW YORK/JFK .8% •PHOENIX 70.8% LF DELTA •ATLANTA 1.9% UNITED •CHICAGO 36.6% •DENVER 6.7% •HOUSTON .6% •NEWARK 3% •WASHINGTON DC 71.5% LF AIR CANADA •TORONTO 7.3% CREATIVE EXECUTIONS BRAND VIDEOS PRINT – ALL PERSONAS OOH FRONT RANGE BILLBOARDS – BRAND CREATIVE ECOSYSTEM :30 and :15 video by persona EPIC DISCOVERY SUMMER OPERATING SCHEDULE OPENING DATES: •Gondola One (Weekend): June 2 - 4 •Gondola One & Lionshead (Daily): June 9 •Epic Discovery Opens with select activities •Planning for all Epic Discovery activities open June 23* •* Dependent on weather CLOSING DATES: •Gondola One & Lionshead (Daily): September 5 •Gondola One & Lionshead (Weekends): October 1 NEW THIS SUMMER KIDS RIDE FREE THIS SUMMER! •Kids 12 and under receive a Free Scenic Gondola Ride; available with each paying adult •Kids 4 and Under are Free w/o paying adult PARAMOUNT PEAK CLIMBING WALL •36 foot tall structure with an auto-belay system •18 different climbing routes; ranging from beginner to advanced •Paid activity – Included within Pass Options Only NEW THIS SUMMER CHILDRENS PLAYGROUND (Pending USFS Approval) •Themed playground concept •Designed for children between the ages of 5-12 •Completion projected Summer 2017 DISCOVERY FOREST ADVENTURE COURSE (Pending USFS Approval) •Enclosed aerial challenge course; featuring obstacle zones ranging from balance beams, wooden bridges, and more. •Designed for teens •Completion projected Summer 2018 ACTIVITY PASSES & INDIVIDUAL ACTIVITY TICKETS Game Creek Zipline Tour - $199 •All-day unlimited access to Epic Discovery activities and experiences •Does not include Golden Eagle Zipline •Experience Colorado’s must-do experience; 7 ziplines | over 2 miles | 300+ ft above ground •Greatest value. Reservations Required via Phone. Ultimate Adventure Pass - $94 •All-day unlimited access to Epic Discovery activities and experiences •Does not include Game Creek Zipline Tour or Golden Eagle Zipline •Passes available for purchase online. Little Explorer Pass - $54 •Designed for our smaller guests experiencing Epic Discovery •Does not include Game Creek Zipline Tour or Forest Flyer Mountain Coaster •Passes available for purchase online. New! Individual Activities – Pricing Varies •New this summer. Opportunity for guests to try unique activities •Allows for greatest flexibility and trial EPIC DISCOVERY – ACTIVITY & EXPERIENCE LIST •Game Creek Zipline Tour •Scenic Gondola Ride •Forest Flyer Mountain Coaster •Paramount Peak Climbing Wa ll •Little Ea gle Zipline •Gore Range Adventure Course •Holy Cross Adventure Course •Pine Cone Adventure Course •Eagles Nest Tubing •Marmot Mini Tubing •Bungee Trampoline •Golden Eagle Zipline •Mountain Top 4x4 Tour •Gore Creek Mini Golf •Themed Children’s Playground* •Discovery Forest Adventure Course* •Mountain Bike Clinics •Learn Through Play Experiences: •Story Stakes •Animal Abilities •View Finders •Disc Golf •Guided Hiking •Bistro 14 - Friday & Saturday Afternoon Programming •Nature Discovery Center With Adventure Courses, Ziplines, a Mountain Coaster and much more, there are endless options for our guests at Epic Discovery - the ultimate Family playground! PAID SEARCH VAIL SUMMER PAID SEARCH •SHIFT FROM MAY-OCT PAID SEARCH CAMPAIGN TO A YEAR-ROUND EFFORT; CAPITALIZING ON GUEST BOOKING BEHAVIORS •MANAGEMENT SHIFT FROM CACTUS TO VAIL RESORTS MEDIA TEAM •HIGH LEVEL OF COLLABORATION BETWEEN VAIL RESORTS MEDIA TEAM AND CACTUS; CACTUS TO REPORT OUT ON RESULTS MAY-OCT SUMMER CONTENT CONTRIBUTOR VAIL SUMMER CONTENT CONTRIBUTOR POSITION •PRODUCE INTRIGUING, NEWSWORTHY AND COMPELLING CONTENT FOR BOTH LOCAL AND DESTINATION GUESTS, FOCUSED ON VAIL SUMMER, TO PROPERLY SCALE TO MEET OUR CONTENT FOCUS •CONTENT PROMOTED VIA SOCIAL MEDIA CHANNELS AND CRM, TO SUPPORT AUDIENCE SEGMENT STRATEGY •CONTENT WILL TAKE THE FORM OF: VIDEO, WRITTEN, PHOTO, FACEBOOK LIVE, INSTAGRAM STORIES, SNAPCHAT •POSITION REPORTS TO THE VAIL MARKETING TEAM, INFLUENCED BY VLMD PARTNERS AND CAMPAIGN GOALS VLMDAC MEMBERS VISIT TO ASPEN THANK YOU!! NEXT MEETING: VLMDAC MEETING, MAY 18, 2017, 8:30 – 11:30 AM, ANTLERS LODGE