HomeMy WebLinkAbout12. VLMD Group Sales Update March 2017
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: March 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 16 YTD leads generated: 46
Groups booked YTD: 15 Room nights in system: 15,017
Leads in system: 46 Future Pipeline: -43%
Room Nights on-the-books: +11%
What’s Next (April):
Smart Meetings Tradeshow in Denver
Executive Summary:
March was a strong month with 16 leads generated and 10 programs booked for Vail. YTD lead
generation is on target with annual goals.
The future pipeline is down primarily due to part to the loss of the Colorado Municipal League
(CML), a long-standing program that has rotated between Vail and Breckenridge and has
outgrown our meeting space capabilities.
VVP exhibited at 4 meeting industry
tradeshow
710 meeting planner attendees
107 one-on-one appointments
VVP hosted 2 site and FAM tour to
drive group business to Vail:
295 potential room nights
VVP hosted 2 client events in March:
42 meeting planner attendees
VVP exhibited at 8 meeting industry
tradeshows:
865 meeting planner attendees
203 one on one sales appointments
VVP hosted 6 site and FAM tours to
drive group business to Vail:
3,588 potential room nights
VVP hosted 3 client event:
51 meeting planner attendees