HomeMy WebLinkAbout13. April 2017 PR Report
May 10, 2017
TO: Vail Local Marketing District Advisory Council
FROM: Kristin Yantis and Melissa Delekta, MYPR
CC: Kelli McDonald, Town of Vail
RE: April 2017 Public Relations Report
In April, MYPR focused the bulk of its efforts on in-market media visits. The agency conducted a San
Francisco media mission in mid-April, which included both one-on-one appointments and a media event at
the San Francisco Giants game. MYPR also worked on securing guests for two Front Range media dinners
in May - one hosted at Frasca in Boulder and the other at Matsuhisa Cherry Creek.
In addition to in-market media visits, MYPR focused on securing summer media and influencer visits. At
this point the agency has confirmed lodging for all of the upcoming visits listed below and has started to
secure dining and activity reservations for all trips.
San Francisco Media Tour
Kristin Yantis and Melissa Delekta traveled to San Francisco to promote Vail Summer with Bay Area media.
Appointments were scheduled with 16 journalists in one day, including a Vail-hosted suite at the San
Francisco Giants game. Following are the writers MYPR secured:
• Freelance Writer– Bloomberg Businessweek*, Men’s Health*, Hemispheres*, USA Today*, etc.
• Chief Copy Editor – Smart Meetings Magazine
• Radio Host – KGO Radio
• Freelance Writer – New York Magazine*, Via, Hemispheres*, etc.
• Freelance Writer - The San Francisco Chronicle*, American Way*, TravelandLeisure.com, etc.
• Freelance Writer - Wall Street Journal*, Elle*, Cosmopolitan, USA Today*, etc.
• Managing & Destinations Content Editor – Meetings Today Magazine
• Managing Editor - San Francisco Magazine
• Associate Publisher – Gentry Magazine
• Freelance Writer – Bay Area Parent Magazine, Sunset Magazine*, TravelAge West, New York
Times*, etc.
• Freelance Writer – Copley News Service, Frequent Flyer, The San Francisco Chronicle*, etc.
• Freelance Writer – The Wall Street Journal*, National Geographic Traveler*, Runner’s World*, etc.
• Freelance Writer - USA Today*, Napa Valley Register, Philadelphia Inquirer*, etc.
• Freelance Writer – Travel Weekly, The San Francisco Chronicle*, Meetings Today, etc.
• Freelance Writer – USA Today*, HuffingtonPost.com, Nob Hill Gazette, etc.
• Freelance Media – KRON 4 TV, 7x7, Ciao Bambino, etc.
One benefit of hosting media in a suite, was
that Vail was provided with an opportunity to
be on the giant screen before the game. As
you will see in this picture, we were noted as
a suite sponsor that evening – check out the
right column of the screen, which reads,
“Vail, CO Summer Tourism.”
There were a number of immediate
opportunities that resulted from our San
Francisco media tour. One writer is already
scheduled to visit Vail later this summer and
many more showed interest. MYPR
continues to follow up on leads that were
identified.
Sample Media Placements
Each month we will provide the VLMDAC with highlight clips. All media clips are available online. The
agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis.
• Delta Sky Magazine* – April 2017
Headline: Beyond the Powder
Link: http://deltaskymag.delta.com/Sky-Extras/Guides/Beyond-the-Powder.aspx
Note: Result of collaborating with Destination Hotels.
*A PDF of the printed article is attached to the end of this report.
• TravelAgeWest.com – April 09, 2017
Headline: Why You Should Also Visit Vail During Summer
Link: http://www.travelagewest.com/Travel/USA-Canada/Why-You-Should-Also-Visit-Vail-During-
Summer/#.WRRwFY6eDbF
Note: Result of MYPR’s relationship with the writer, Heather Mundt.
• CountryLiving.com – April 10, 2017
Headline: 20 Small Mountain Towns Perfect for a Summer Vacation
Link: http://www.countryliving.com/life/travel/g4206/americas-best-small-mountain-towns/
Note: Result of collaborating with the CTO.
Upcoming Media Placements
• The New York Times – BRAVO! Vail Music Festival placement (secured by Bravo’s new pr
agency)
• The Boston Globe
• Mountain Living - August
• NewsDay.com
Upcoming Media Visits
• May 13-15: Freelance writer for About.com*, Colorado Daily, Denver Life, Denver Post*, etc.
• June 8-11: Influencers Kuma and Kodi aka @kuma_thehuskybear and @kodiak_thebeardog
• June 16-19: Vail “Summer Sampler” Press Trip
o Freelance writer for NY Daily News*, Essence, etc.
o Freelance writer and Forbes* contributor
o Editor of Trekaroo
o Freelance writer for US News & World Report, Upscale Magazine, Orbitz.com, etc.
• June 21-25: Mexican Media and Influencers
• June 23: CTO Copa Airlines Press Trip
o June 22-25: Macaroni Kids Trip – top producers from Houston, Denver, Kansas City, St.
Louis and Chicago
• June 9-12: Influener Priya Vin aka @OutsideSuburbia (Instagram)/@osSuburbia (Twitter)
• July TBD: Influencer Kellee Edwards aka @KelleeSetGo (Instagram/Twitter)
• July 31- Aug. 3: Influencer Meagan Wristen aka @MommyTravels (Instagram)/@MeagenWristen
(Twitter)
• Aug. 20-23: Freelance writer for Bloomberg Businessweek*, Men’s Health*, San Francisco
Magazine, etc.
Focus for May
• Host in-market media dinners in Boulder and Denver.
• Continue to secure individual and group media visits for summer 2017.
• Continue to secure influencer visits for summer 2017.
• Make arrangements for the upcoming summer press trips – airfare, ground transportation,
itineraries, hosting, etc.
• Continue to update Vail.com Summer Media Center with relevant content.
• Distribute family-focused news release to appropriate media contacts.
• Create news release focused on free offerings avaliable in Vail.
* On summer 2017 target list.
April 2017 Issue