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HomeMy WebLinkAbout08. May 2017 PR Report June 9, 2017 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis and Melissa Delekta, MYPR CC: Kelli McDonald, Town of Vail RE: May 2017 Public Relations Report The month of May has been a flurry of activity for MYPR. With media and influencer visits fast approaching, the agency focused much of its efforts on organizing these trips. In June alone, the agency is hosting infuencers, traditional writers, and multiple press trips. To date, all lodging, transportation, dining, and activities have been secured for June visits. In May, the agency also hosted two Front Range media dinners, the first in Boulder and the second in Denver. Both of these dinners were successful, with lots of Vail Summer interest generated and a few immediate opportunities. Immediately following the Boulder dinner Kristin flew to Mexico City to join Jennifer Viditz-Ward for an in-market media mission. Front Range Media Dinners Kristin and Melissa were in the Front Range twice in the month of May. The agency held two dinners for local media, one at Frasca in Boulder and the other at Matsuhisa in Denver. Between the two dinners, MYPR hosted more than 20 writers. Following are the media that were in attendance: • TV Host for National Geographic Adventure, Travel Channel UK, Outside Television • Freelance – Denver Food Guide*, Colorado Hotels Magazine*, Denver Reign* • Influencer – Ottsworld Travel Blog • Freelance – National Geographic Traveler*, The Denver Post*, Newsweek • Contributing Editor - 5280 Magazine* • Influencer – Denver Darling • Freelance – Self*, Ski, Women’s Adventure, Delicious Living, etc. • Host – Mile High Living*, KMGH-TV • Freelance – Colorado Meetings + Events*, Denver Magazine*, etc. • Editor in Chief – Mountain Living • Freelance – Westword*, ColoradoBiz*, Colorado Parent*, Confluence Denver*, etc. • Blogger – TravelingInHeels.com, TravelingMom.com, WineLoversVillage.com • Freelance – SNOW Magazine, SKI Magazine, 5280 Magazine*, Travel + Leisure*, etc. • Freelance – Newsweek, The Washington Post*, BBC Radio, etc. • Freelance – American Way*, National Geographic Traveler*, Shape*, etc. • Senior Food Editor – Delicious Living • Freelance – The Los Angeles Times*, The Dallas Morning News*, Shape*, Women’s Health*, etc. • Freelance - The Huffington Post*, Outdoor Families Magazine, TravelAge West, etc. The agency decided to host intimate dinners, in place of a larger Front Range event. This ensured that Melissa and Kristin were able to have conversations with each attendee and make personal connections. The dinners sparked a lot of interest in Vail summer, one attendee already has her visit planned for later this month. Sample Media Placements Each month we will provide the VLMDAC with highlight clips. All media clips are available online. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • Business Jet Travel – May 2017 Headline: 5 Summer Mountain Adventures for Kids Link: https://www.bjtonline.com/business-jet-news/bjt-6th-annual-book-of- lists#5summermountainadventuresforkids Note: This placement was a result of MYPR’s relationship with Margie Goldsmith. • The Travel Channel – May 24, 2017 Headline: Best Bachelorette Party Destinations Link: http://www.travelchannel.com/interests/holidays/photos/best-bachelorette-party-destinations Note: Vail is featured on slide four. • Food & Wine* – May 16, 2017 Headline: Vail, On and Off the Trail Link: http://www.foodandwine.com/articles/vail-on-and-off-the-trail • Westword* – May 23, 2017 Headline: 20 Small Mountain Towns Perfect for a Summer Vacation Link: http://www.countryliving.com/life/travel/g4206/americas-best-small-mountain-towns/ Upcoming Media Placements • The New York Times – BRAVO! Vail Music Festival placement (secured by Bravo’s new pr agency) • The Boston Globe • Mountain Living - August • NewsDay.com • Colorado Meetings and Events • TravelMamas.com – June • Orbitz.com Media Visits • May 13-15: Freelance writer for About.com*, Colorado Daily, Denver Life, Denver Post*, etc. Upcoming Media Visits • June 8-11: Influencers Kuma and Kodi aka @kuma_thehuskybear and @kodiak_thebeardog • June 15-18: Influencer Miguel Rivas aka @TheBeerTrekker • June 16-19: Vail “Summer Sampler” Press Trip o Freelance writer for NY Daily News*, Essence, etc. o Freelance writer and Forbes* contributor o Editor of Trekaroo o Freelance writer for US News & World Report*, Upscale Magazine, Orbitz.com, etc. • June 21-25: Mexican Media and Influencers • June 23: CTO Copa Airlines Press Trip • June 22-25: Macaroni Kids Trip – top producers from New York City, Denver, Kansas City, St. Louis and Chicago • June 9-12: Influener Priya Vin aka @OutsideSuburbia (Instagram)/@osSuburbia (Twitter) • July 9-12: Influencer Kellee Edwards aka @KelleeSetGo (Instagram/Twitter) • July 31- Aug. 3: Influencer Meagan Wristen aka @MommyTravels (Instagram)/@MeagenWristen (Twitter) • Aug. 20-23: Freelance writer for Bloomberg Businessweek*, Men’s Health*, San Francisco Magazine, etc. • Sept. 12-15 – Vail Summer Press Trip o Freelance – Dallas Morning News*, DMagazine*, etc. o Freelance – Men’s Fitness, Shape, Reader’s Digest, etc. Focus for June • Host several influencer visits and press trips over the course of the month. • Continue to secure individual and group media visits for summer 2017. • Continue to secure influencer visits for summer 2017. • Continue to make arrangements for the upcoming summer press trips – airfare, ground transportation, itineraries, hosting, etc. • Continue to update Vail.com Summer Media Center with relevant content. • Distribute two news releases - one focused on Vail tasting rooms, the other on free offerings - to appropriate media contacts. • Create news release focused on the yoga options available in Vail. * On summer 2017 target list.