HomeMy WebLinkAbout09. VLMD Group Sales Update, May 2017
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: May 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 17 YTD leads generated: 77
Groups booked YTD: 24 Room nights in system: 35,538
Leads in system: 43 Future Pipeline: flat
Room Nights on-the-books: +4%
What’s Next (June):
Tradeshows: IBTM (Ft. Lauderdale) & Cvent Connect (Las Vegas)
Industry Events in Denver: CSAE Annual Meeting, MPI Gala
VVP Client Events: Boulder Meeting Planner Event at Wild Standard
Executive Summary:
May was a good month for lead generation and the future pipeline remains strong with 40+
active leads in the system. The above metrics do not include “space available” programs such as
weddings and large sporting events (specifically the valley-wide baseball event expected to use
over 11,000 room nights).
One reminder: the Arthrex programs have eliminated all off-site surgical trainings. These were
small individual programs and have been hosted in Vail for a number of years, but did add up in
aggregate and will impact future business numbers.
VVP exhibited at 2 meeting industry
tradeshows:
70 meeting planner attendees
50 one-on-one appointments
VVP hosted 1 site and FAM tour to
drive group business to Vail:
1,200 potential room nights
VVP hosted 0 client event in May:
VVP exhibited at 13 meeting industry
tradeshows:
1,353 meeting planner attendees
406 one on one sales appointments
VVP hosted 8 site and FAM tours to
drive group business to Vail:
4,908 potential room nights
VVP hosted 4 client events:
76 meeting planner attendees