HomeMy WebLinkAbout11. Vail Summer Research Survey 2017Vail Summer Research 2017
Hi. The Town of Vail would really like to know what you think about your visit. Do you have a few minutes to talk?
1. Are you a permanent local resident of Vail or Eagle
County?
[ ] Yes (Interviewer, thank and terminate)
[ ] No (continue)
2. Which best describes your visit to the Vail area?
[ ] Overnight visitor (spent one or more nights
away from home)
[ ] Day visitor (left here today and returning home
today)
[ ] Seasonal (second homeowner) resident of
Vail/Eagle County
(IF OVERNIGHT OR SEASONAL)
3. Are your lodging accommodations located in:
[ ] Vail
[ ] Beaver Creek
[ ] Avon
[ ] Edwards
[ ] Eagle/Gypsum
[ ] Summit County (Dillon, Frisco, Breckenridge, etc.)
[ ] Other
4. How many nights are you staying in the area this
trip?___________
5. Are you staying:
[ ] In paid commercial lodging (hotel, condo rental,
etc.)
[ ] In paid rent-by-owner lodging (VRBO, Airbnb, etc.)
[ ] With friends/family who live in the area
[ ] In a vacation home or timeshare owned by you,
family or friends
[ ] Other:_____________________________
6. Including yourself, how many people are staying in
your accommodations unit (room, condo, etc.)? (ENTER
1 IF ALONE)
_________ people
7. Did you arrive in the Vail Village/Lionshead area of
Vail in a vehicle today?
[ ] Yes
Was it a:
[ ] Car/truck
[ ] Van
[ ] Bus
[ ] No (If No, go to Q. 10)
8. (IF CAR/TRUCK) Where is it parked?
[ ] Vail Village Structure
[ ] Lionshead Structure
[ ] Frontage Road
[ ] At my lodging
[ ] Don’t know
[ ] Other
9. (IF CAR/TRUCK) Including yourself, how many
people were in your vehicle when you arrived at
your parking place today?
_______ persons (Enter 1 if traveling alone)
10. Approximately how many times have you visited
Vail in the summer?
[ ] None, this is my first summer visit
[ ] One
[ ] 2 – 4
[ ] 5-10
[ ] More than 10
11. What is the primary reason for your visit to Vail
today? (Don’t read list, check first/primary
response)
[ ] Recreation/vacation/leisure
[ ] Business meeting or conference
[ ] Visit friends/family/relatives
[ ] Special event/festival/concert
[ ] Wedding/family reunion
[ ] Other: _______________
12. On a scale of 0 to 10 (0=not at all 10=extremely likely), how likely are you to recommend the Town of Vail to friends
and family, as a summer destination?
0 = not at all
likely
1 2 3 4 5 6 7 8 9 10 = extremely
likely
13. What is the zip code/country of your primary residence? _______________
If from outside the US, what country are you from? ________________
14. In what year were you born? ________________
Would you be willing to participate in a short follow-up survey online that would ask you a few more questions about
your visit to Vail? Participants in that survey will be entered into a drawing to win your choice of either a $400 Visa Gift
Card or a $500 lodging package to be awarded at the end of July. Your name/address will not be used for any other
purpose.
May I get your email or cell phone number so we can email you or text you regarding the short-follow up
survey?
Cell phone number: ____________________________________ OR
Email address: ________________________________________
Thank you for your time!
Gender observation
[ ] Male
[ ] Female
Date: ________________
Time: _______________
Location: _______________