HomeMy WebLinkAbout12. VLMD Group Sales Update, September 2017
PO
Box
1130,
Vail,
CO
81658
VailValleyPartnership.com
VisitVailValley.com
VailValleyMeansBusiness.com
VailonSale.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: September 2017 group sales dashboard
Key Performance Indicators: YTD:
New leads generated: 17 YTD leads generated: 150
Groups booked YTD: 50 Room nights in system: 24,347
Leads in system: 58 Future Pipeline: -25%
Room Nights on-the-books: +33%
What’s Next (October):
2017 Colorado Governor’s Conference on Tourism
Luxury Meetings Summit – Houston, Dallas & Chicago
Chicago Client Event
CONNECT Medical in Cincinnati
Executive Summary:
September was another excellent month with 5 group bookings, including a large baseball
tournament program for 2018. Due to the bookings in August & September, our room night
pipeline has shrunk a bit over the past month as leads were converted into confirmed business
but our on the books has grown to +33%.
VVP exhibited at 4 meeting industry
tradeshows:
310 Meeting planner attendees
200 One-on-one appointments
VVP hosted 0 site and FAM tour to
drive group business to Vail:
VVP hosted 1 client events in SEPT:
18 Meeting planner attendees
VVP exhibited at 30 meeting industry
tradeshows:
7,516 meeting planner attendees
955 one on one sales appointments
VVP hosted 12 site and FAM tours to
drive group business to Vail:
6,065 potential room nights
VVP hosted 7 client events:
147 meeting planner attendees