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HomeMy WebLinkAbout04. Malen Yantis PR Report, November 2017 December 5, 2017 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis and Emily Tracy, MYPR CC: Laura Waniuk, Town of Vail RE: November 2017 Public Relations Report In November, MYPR began extensive planning for 2018, which includes domestic media tours in New York, Chicago and Texas. The agency also is coordinating with the Vail Valley Foundation on incorporating an element of Vail Dance Festival into the spring media mission to Mexico City. MYPR also spearheaded the planning for the annual Vail pr partners meeting on December 12. MYPR is organizing a media panel as part of the meeting to give local pr partners more insight into working with media. The agency also continued its work on the redesign of the summer media center, which will debut in January. Sample Media Placement Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • CNN – November 19, 2017 Headline: 8 awesome ways to do Vail year-round Link: http://www.cnn.com/travel/article/vail-colorado/index.html Note: This placement was a result of MYPR’s relationship with author Sarah Sekula. This article was picked up by an additional 63 outlets. Focus for December • Host annual Vail pr partners meeting • Plan for January’s New York media tour • Update media materials for the New York media tour including calendar of events, what’s new tipsheets, fact sheet, etc. • Finish the redesign of the Vail.com Summer Media Center with TekGroup • Begin planning for January Chicago media trip • Continued planning for summer 2018