HomeMy WebLinkAbout06. VLMD Summer 2018 Tourism Media FlowchartMEDIA FLOWCHART / VLMD 2018 SUMMER TOURISM
Client:Vail Local Marketing District
Project:2018 Summer Tourism
Date:03.12.18
Buy Detail Total Net Cost % of
Total
26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22
$ 413,750.00 68%
$ 251,600.00 41%
$ 50,000.00 8%
$ 75,000.00 12%
$ 18,400.00 3%
$ 18,750.00 3%
$ 97,000.00 16%
$ 35,000.00 6%
25,000.00$
10,000.00$
$ 50,000.00 8%
35,000.00$
15,000.00$
$ 12,000.00 2%
$ 84,350.00 14%
$ 60,100.00 10%
$ 18,000.00 3%
$ 6,250.00 #DIV/0!
$ 12,000.00 2%
$ 12,000.00
607,100.00$
Approved By
Date
September OctoberAugustJuly
DIGITAL VIDEO
May JuneMedia
PAID SOCIAL
PAID SOCIAL
Front Range
April
DIGITAL VIDEO: Parents
DIGITAL VIDEO
PAID SOCIAL
Destination
Front Range
Destination
Destination Dynamic Families
Super Boomers
Front Range
DIGITAL VIDEO: Teenagers
STREAMING AUDIO
Vail App
DIGITAL
MOBILE AI: Parents
INFLUENCER
INFLUENCER
This Master Media Plan outlines the costs and schedules associated with the above named project / media buy. The rates used to calculate the gross and net costs are approximate, but reflect the highest
potential purchase price to achieve the goals as outlined. A revised Master Media Plan will be submitted for Client approval should the eventual cost of this project exceed the cost estimate in this Plan. Client
herein authorizes Cactus Marketing Communications to purchase and place advertising for the Client and/or its assigns and to obligate the Client contractually or otherwise for payment of such advertising, in
addition to any other terms included in a vendor's contract. Changes or cancellations requested by Client will be accommodated for any activity that may be cancelled or changed with the
vendor(s). Client understands it will be liable for any vendor charges incurred due to a cancellation or change to this Plan after it has been approved. Cactus will service and bill the Client
monthly in most instances. Once payment has been made to Cactus, Cactus assumes full financial responsibility for remitting payment to the vendor in a timely manner. If, however, Client fails to remit full
payment to Cactus, then financial responsibility to the vendor lies with the Client.