Loading...
HomeMy WebLinkAbout04. VLMD Group Sales Update, April 2018 97 Main Street, Suite E-201, Edwards, CO 81632 VailValleyPartnership.com To: Vail Local Marketing District Advisory Council From: Chris Romer, Vail Valley Partnership Re: April 2018 Group Sales Dashboard Key Performance Indicators: New leads generated: 22 Last year: 14 YTD leads generated: 78 Last year: 60 Groups booked YTD: 16 Last year: 15 Room nights in system: 44,005 Last year: 32,502 Leads in system: 56 Last year: 43 Future Pipeline: +49% Room Nights on-the-books (current year): +43% Room Nights on-the-books (next year): -2% Room Nights on-the-books (all years): +18% What’s Next (May: Luxury Meetings Summit and In-Market Client Event – Phoenix, AZ IPW Tradeshow – Denver, CO Post-FAM IPW – Vail, CO Executive Summary: The Knowland database – approved at the April VLMDAC meeting – will be implemented as of June 1 and will give the sales team access to a comprehensive CRM tool to target new group business. Overall group business trends are positive and we will be providing a seasonal in-depth summary moving forward with feedback from VLMDAC. VVP attended/exhibited at 6 meeting industry tradeshows: 334 Meeting Planner Attendees 144 One-on-one Sales Appointments VVP hosted 4 sites and 1 FAM tour to drive group business to Vail 10 Meeting Planner Attendees VVP hosted 0 client events in April VVP attended/exhibited at 11 meeting industry tradeshows: 3,116 Meeting Planner Attendees 485 One-on-one Sales Appointments VVP hosted 5 site and 2 FAM tours to drive group business to Vail 20 Meeting Planner Attendees VVP hosted 1 client events 27 Meeting Planner Attendees