HomeMy WebLinkAbout04. VVP - VLMD Group Sales Update, May 2018
97 Main Street, Suite E-201, Edwards, CO 81632
VailValleyPartnership.com
To: Vail Local Marketing District Advisory Council
From: Chris Romer, Vail Valley Partnership
Re: May 2018 Group Sales Dashboard
Key Performance Indicators:
New leads generated: 18 Last year: 16
YTD leads generated: 96 Last year: 76
Groups booked YTD: 31 Last year: 23
Room nights in system: 44,005 Last year: 37,375
Leads in system: 50 Last year: 41
Future Pipeline: -10%
Room Nights on-the-books (current year): +45%
Room Nights on-the-books (next year): -9%
Room Nights on-the-books (all years): +17%
What’s Next (June):
MPI-WEC Tradeshow – May 2-6, 2018 – Indianapolis, IN
Executive Summary:
The Knowland database – approved at the April VLMDAC meeting – will be implemented as of
June 1 and will give the sales team access to a comprehensive CRM tool to target new group
business. YTD lead generation and bookings remain positive, and overall group business trends
are also positive. We will be providing a seasonal in-depth summary moving forward with
feedback from VLMDAC
.
VVP attended/exhibited at 2 meeting
industry tradeshows:
6,028 Meeting Planner Attendees
70 One-on-one Sales Appointments
VVP hosted 1 sites and 1 FAM tour to
drive group business to Vail
24 Meeting Planner Attendees
VVP hosted 0 client events in May
VVP attended/exhibited at 13 meeting
industry tradeshows:
9,144 Meeting Planner Attendees
555 One-on-one Sales Appointments
VVP hosted 6 site and 3 FAM tours to drive
group business to Vail
44 Meeting Planner Attendees
VVP hosted 1 client event
27 Meeting Planner Attendees