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HomeMy WebLinkAbout08. PR Report, May2018 June 14, 2018 TO: Vail Local Marketing District Advisory Council FROM: Kristin Yantis, MYPR CC: Mia Vlaar, Town of Vail RE: May Public Relations Report In May, MYPR continued to follow up on several opportunities identified through in-market media visits and ongoing pitching. We shifted efforts to start planning individual and group media/influencer visits to Vail. As you will see, we have a very robust calendar of media and influencer visits lined up for the rest of the summer. Sample Media Placements Each month we will provide the VLMDAC with highlight clips. All media clips are available in the VLMD online portal. The agency also will provide the VLMDAC with more comprehensive, analytic reports on a quarterly basis. • Shape – May 22, 2018 Headline: Why Everyone Should Do Yoga in the Mountains This Summer Note: This placement was a result of MYPR’s pitching freelance writer Cassie Shortsleeves. • Colorado Hotel Magazine – Summer Issue Headline: Our Top Picks for Festival and Fun Note: Result of MYPR’s relationship with freelance writer Rebecca Treon. • Colorado Parent – May 21, 2018 Headline: Summer 2018 Family Bucket Listfac Note: Result of MYPR’s relationship with Heather Mundt and Julie Beilenberg. Upcoming Placements • Matador Network • PureWow.com • M+C • Denver Post • Denver Life • Texas Lifestyle Magazine • Colorado Expression • Business Jet Traveler • Runner’s World Upcoming Media/Influencer Visits • June 8-10 – Travel columnist for the Denver Post • June 10-13 – UK freelance writer and influencer – youngest person to visit all countries in the world • June 15-17 – Forbes Travel Guide insider/reporter • June 15-18 – Summer press trip in conjunction with Hotel Talisa o Travel Editor, BestProducts.com o Freelance writer for Dallas Morning News, San Antonio Express-News, etc. o Freelance writer for Women’s Health, American Way, Fodors, Refinery29, etc. o Colorado editor for Fodors • June 17-20 – Fodors guidebook writer • June 17-22 – Blogger/Influencer CityGirlGoneMom.com • June 21-24 – Writer and photographer from Austin Food Magazine • June 21-25 – Mexican Press Trip • June 22-25 – Paid influencer @ACouplesWorldTour • June 22-24 – Travel editor Star magazine • June 29-July 2 – Paid Influencer @instaramholgado • July 6-9 – Paid influencer @The_Essentialist • July 15-18 – Freelance writer for Robb Report, Austin Monthly, Austin American Statesman, etc. • July 28 – Editor for InGoodTasteDenver.com and RealFoodTraveler.com • Aug. 1-4 – Freelance writer for Asbury Park Press, USAToday/10Best and others • Aug. 1-4 – Freelance writer for Chicago Parent, Make it Better and BetweenUsParents.com • Aug. 13-16 – Freelance writer for 5280, Colorado Parent, USAToday/10Best, etc. • Aug. 13-16 – Paid influencer @OnlyGirl4Boyz • Aug. 31 – Sept. 3 – Paid influencer @ChristinExploring • Sept. 7-10 – Freelance writer for BayAreaFamilyTravel.com, Western Arts & Architecture, Sunset, South Bay Accent and others • Sept. 14-17 – Fall Press Trip hosted at Arrabelle at Vail Square Focus for June • Continue to aggressively invite media to Vail as part of our visting journalists program. • Organize group and individual media and influencer trips to Vail. • Host the summer press trip along with individual media visits. • Continue to meet with community partners to educate them on our visiting journalists/influencer program to garner support from restaurants, activity partners, etc. • Work with Cactus to tighten up plans for the July 10 teen board meeting. • Continue individual pitching and media outreach. Upon review, please let us know if you have any questions. Thanks!